SEC Info - Heyer Andrew R - ‘4’ for 1/13/20 re: Lovesac Co.

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

HEYER ANDREW R

(Last)

(First)

(Middle)

C/O MISTRAL EQUITY PARTNERS

650 FIFTH AVENUE, 10TH FLOOR

(Street)

NEW YORK

10019

(City)

(State)

(Zip)

2. Issuer Name and Ticker or Trading Symbol
Lovesac Co [ LOVE ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
1/13/20

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock, par value $0.00001	1/13/20		P		15,000	A	$12.9882 ⁽¹⁾	31,960	D
Common Stock, par value $0.00001	1/14/20		P		5,000	A	$12.2866 ⁽²⁾	36,960	D
Common Stock, par value $0.00001								2,193,599	I	See Footnote ⁽³⁾ ⁽⁴⁾
Common Stock, par value $0.00001								430,304	I	See Footnote ⁽³⁾ ⁽⁵⁾
Common Stock, par value $0.00001								154,433	I	See Footnote ⁽³⁾ ⁽⁶⁾

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
Restricted Stock Units	⁽⁷⁾							⁽⁸⁾	⁽⁸⁾	Common Stock	3,245		3,245	D
Restricted Stock Units	⁽⁷⁾							⁽⁹⁾	⁽⁹⁾	Common Stock	3,245		3,245	D
Warrants to Purchase Common Stock	$16							5/30/17	6/29/21	Common Stock	75,000		75,000	I	See Footnote ⁽³⁾ ⁽⁴⁾
Warrants to Purchase Common Stock	$16							5/30/17	6/29/21	Common Stock	90,000		90,000	I	See Footnote ⁽³⁾ ⁽¹⁰⁾
Warrants to Purchase Common Stock	$16							10/19/17	6/29/21	Common Stock	74,200		74,200	I	See Footnote ⁽³⁾ ⁽⁶⁾

Explanation of Responses:

(1) The price represents the weighted average purchase price for multiple transactions reported on this line. The prices of the transactions ranged from $12.53 to $13.17, inclusive. Upon request of the SEC staff or the issuer, the reporting person will provide full information regarding the number of shares purchased at each separate price.

(2) The price represents the weighted average purchase price for multiple transactions reported on this line. The prices of the transactions ranged from $12.26 to $12.30, inclusive. Upon request of the SEC staff or the issuer, the reporting person will provide full information regarding the number of shares purchased at each separate price.

(3) By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by Mistral Sac Holdings 2, LLC ("MSH2"), Mistral Sac Holdings 3, LLC ("MSH3"), Mistral Sac Holdings 4, LLC ("MSH4") and the Mistral Funds (as defined below). Mr. Heyer disclaims beneficial ownership of the securities owned by MSH2, MSH3, MSH4 and the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

(4) These securities are held by Mistral Equity Partners, LP, Mistral Equity Partners QP, LP and MEP Co-Invest, LLC (collectively, the "Mistral Funds"), each of which is controlled by Mr, Heyer.

(5) These securities are held by MSH2.

(6) These securities are held by MSH4.

(7) Each restricted stock unit ("RSU") represents the contingent right to receive, upon vesting of the RSU, one share of the registrant's common stock.

(8) The reporting person received a grant of 3,245 RSUs, of which 100% are subject vesting on the first anniversary of the October 2, 2019 grant date.

(9) The reporting person received a grant of 3,245 RSUs, of which 50% are subject vesting on the first anniversary of the October 2, 2019 grant date and 50% are subject vesting on the second anniversary of the grant date.

(10) These securities are held by MSH3.

	/s/ Andrew R. Heyer	1/15/20
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

____________ Transaction Code:
P	Open market or private purchase of non-derivative or derivative security.

Heyer Andrew R – ‘4’ for 1/13/20 re: Lovesac Co.

On: Wednesday, 1/15/20, at 6:53pm ET · For: 1/13/20 · Accession #: 1213900-20-1153 · File #: 1-38555

Previous ‘4’: ‘4’ on 12/30/19 for 12/26/19 · Next: ‘4’ on 4/16/20 for 4/14/20 · Latest: ‘4’ on 4/18/24 for 4/16/24

Statement of Changes in Beneficial Ownership of Securities by an Insider — Form 4 — SEA’34
Filing Table of Contents

This ‘4’ Document is an XML Data File that may be rendered in various formats:

Heyer Andrew R – ‘4’ for 1/13/20 re: Lovesac Co.

On: Wednesday, 1/15/20, at 6:53pm ET · For: 1/13/20 · Accession #: 1213900-20-1153 · File #: 1-38555

Previous ‘4’: ‘4’ on 12/30/19 for 12/26/19 · Next: ‘4’ on 4/16/20 for 4/14/20 · Latest: ‘4’ on 4/18/24 for 4/16/24

Statement of Changes in Beneficial Ownership of Securities by an Insider — Form 4 — SEA’34Filing Table of Contents

This ‘4’ Document is an XML Data File that may be rendered in various formats:

Statement of Changes in Beneficial Ownership of Securities by an Insider — Form 4 — SEA’34
Filing Table of Contents