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Heyer Andrew R – ‘4’ for 1/13/20 re: Lovesac Co.

On:  Wednesday, 1/15/20, at 6:53pm ET   ·   For:  1/13/20   ·   Accession #:  1213900-20-1153   ·   File #:  1-38555

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  As Of               Filer                 Filing    For·On·As Docs:Size             Issuer                      Filing Agent

 1/15/20  Heyer Andrew R                    4                      1:13K  Lovesac Co.                       EdgarAgents LLC/FA

Statement of Changes in Beneficial Ownership of Securities by an Insider   —   Form 4   —   SEA’34
Filing Table of Contents

Document/Exhibit                   Description                      Pages   Size 

 1: 4           Statement of Changes in Beneficial Ownership of     HTML      3K 
                Securities by an Insider -- ownership.xml/3.6


        

This ‘4’ Document is an XML Data File that may be rendered in various formats:

  Form 4    –   Plain Text   –  SEC Website  –  EDGAR System  –    XML Data    –  <?xml?> File
 
 
Plain Text rendering:  Statement of Changes in Beneficial Ownership of Securities by an Insider
 
                                                                                                                                                                                
Ownership Document
 
Schema Version:  X0306
Document Type:  4
Period of Report:  1/13/20
Not Subject to Section 16:  0
Issuer:
Issuer CIK:  1701758
Issuer Name:  Lovesac Co
Issuer Trading Symbol:  LOVE
Reporting Owner:
Reporting Owner ID:
Owner CIK:  1259062
Owner Name:  HEYER ANDREW R
Reporting Owner Address:
Owner Street 1:  C/O MISTRAL EQUITY PARTNERS
Owner Street 2:  650 FIFTH AVENUE, 10TH FLOOR
Owner City:  NEW YORK
Owner State:  NY
Owner ZIP Code:  10019
Owner State Description:
Reporting Owner Relationship:
Is Director?  Yes
Is Officer?  No
Is Ten Percent Owner?  Yes
Is Other?  No
Officer Title:
Other Text:
Non-Derivative Table:
Non-Derivative Transaction:
Security Title:
Value:  Common Stock, par value $0.00001
Transaction Date:
Value:  1/13/20
Deemed Execution Date:
Transaction Coding:
Transaction Form Type:  4
Transaction Code:  P
Equity Swap Involved?  No
Transaction Timeliness:
Transaction Amounts:
Transaction Shares:
Value:  15,000
Transaction Price Per Share:
Value:  12.9882
Footnote ID:  F1
Transaction Acquired-Disposed Code:
Value:  A
Post-Transaction Amounts:
Shares Owned Following Transaction:
Value:  31,960
Ownership Nature:
Direct or Indirect Ownership:
Value:  D
Non-Derivative Transaction:
Security Title:
Value:  Common Stock, par value $0.00001
Transaction Date:
Value:  1/14/20
Deemed Execution Date:
Transaction Coding:
Transaction Form Type:  4
Transaction Code:  P
Equity Swap Involved?  No
Transaction Timeliness:
Transaction Amounts:
Transaction Shares:
Value:  5,000
Transaction Price Per Share:
Value:  12.2866
Footnote ID:  F2
Transaction Acquired-Disposed Code:
Value:  A
Post-Transaction Amounts:
Shares Owned Following Transaction:
Value:  36,960
Ownership Nature:
Direct or Indirect Ownership:
Value:  D
Non-Derivative Holding:
Security Title:
Value:  Common Stock, par value $0.00001
Post-Transaction Amounts:
Shares Owned Following Transaction:
Value:  2,193,599
Ownership Nature:
Direct or Indirect Ownership:
Value:  I
Nature of Ownership:
Value:  See Footnote
Footnote ID:  F3
Footnote ID:  F4
Non-Derivative Holding:
Security Title:
Value:  Common Stock, par value $0.00001
Post-Transaction Amounts:
Shares Owned Following Transaction:
Value:  430,304
Ownership Nature:
Direct or Indirect Ownership:
Value:  I
Nature of Ownership:
Value:  See Footnote
Footnote ID:  F3
Footnote ID:  F5
Non-Derivative Holding:
Security Title:
Value:  Common Stock, par value $0.00001
Post-Transaction Amounts:
Shares Owned Following Transaction:
Value:  154,433
Ownership Nature:
Direct or Indirect Ownership:
Value:  I
Nature of Ownership:
Value:  See Footnote
Footnote ID:  F3
Footnote ID:  F6
Derivative Table:
Derivative Holding:
Security Title:
Value:  Restricted Stock Units
Conversion or Exercise Price:
Footnote ID:  F7
Exercise Date:
Footnote ID:  F8
Expiration Date:
Footnote ID:  F8
Underlying Security:
Underlying Security Title:
Value:  Common Stock
Underlying Security Shares:
Value:  3,245
Post-Transaction Amounts:
Shares Owned Following Transaction:
Value:  3,245
Ownership Nature:
Direct or Indirect Ownership:
Value:  D
Derivative Holding:
Security Title:
Value:  Restricted Stock Units
Conversion or Exercise Price:
Footnote ID:  F7
Exercise Date:
Footnote ID:  F9
Expiration Date:
Footnote ID:  F9
Underlying Security:
Underlying Security Title:
Value:  Common Stock
Underlying Security Shares:
Value:  3,245
Post-Transaction Amounts:
Shares Owned Following Transaction:
Value:  3,245
Ownership Nature:
Direct or Indirect Ownership:
Value:  D
Derivative Holding:
Security Title:
Value:  Warrants to Purchase Common Stock
Conversion or Exercise Price:
Value:  16
Exercise Date:
Value:  5/30/17
Expiration Date:
Value:  6/29/21
Underlying Security:
Underlying Security Title:
Value:  Common Stock
Underlying Security Shares:
Value:  75,000
Post-Transaction Amounts:
Shares Owned Following Transaction:
Value:  75,000
Ownership Nature:
Direct or Indirect Ownership:
Value:  I
Nature of Ownership:
Value:  See Footnote
Footnote ID:  F3
Footnote ID:  F4
Derivative Holding:
Security Title:
Value:  Warrants to Purchase Common Stock
Conversion or Exercise Price:
Value:  16
Exercise Date:
Value:  5/30/17
Expiration Date:
Value:  6/29/21
Underlying Security:
Underlying Security Title:
Value:  Common Stock
Underlying Security Shares:
Value:  90,000
Post-Transaction Amounts:
Shares Owned Following Transaction:
Value:  90,000
Ownership Nature:
Direct or Indirect Ownership:
Value:  I
Nature of Ownership:
Value:  See Footnote
Footnote ID:  F3
Footnote ID:  F10
Derivative Holding:
Security Title:
Value:  Warrants to Purchase Common Stock
Conversion or Exercise Price:
Value:  16
Exercise Date:
Value:  10/19/17
Expiration Date:
Value:  6/29/21
Underlying Security:
Underlying Security Title:
Value:  Common Stock
Underlying Security Shares:
Value:  74,200
Post-Transaction Amounts:
Shares Owned Following Transaction:
Value:  74,200
Ownership Nature:
Direct or Indirect Ownership:
Value:  I
Nature of Ownership:
Value:  See Footnote
Footnote ID:  F3
Footnote ID:  F6
Footnotes:
Footnote - F1:  The price represents the weighted average purchase price for multiple transactions reported on this line. The prices of the transactions ranged from $12.53 to $13.17, inclusive. Upon request of the SEC staff or the issuer, the reporting person will provide full information regarding the number of shares purchased at each separate price.
Footnote - F2:  The price represents the weighted average purchase price for multiple transactions reported on this line. The prices of the transactions ranged from $12.26 to $12.30, inclusive. Upon request of the SEC staff or the issuer, the reporting person will provide full information regarding the number of shares purchased at each separate price.
Footnote - F3:  By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by Mistral Sac Holdings 2, LLC ("MSH2"), Mistral Sac Holdings 3, LLC ("MSH3"), Mistral Sac Holdings 4, LLC ("MSH4") and the Mistral Funds (as defined below). Mr. Heyer disclaims beneficial ownership of the securities owned by MSH2, MSH3, MSH4 and the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.
Footnote - F4:  These securities are held by Mistral Equity Partners, LP, Mistral Equity Partners QP, LP and MEP Co-Invest, LLC (collectively, the "Mistral Funds"), each of which is controlled by Mr, Heyer.
Footnote - F5:  These securities are held by MSH2.
Footnote - F6:  These securities are held by MSH4.
Footnote - F7:  Each restricted stock unit ("RSU") represents the contingent right to receive, upon vesting of the RSU, one share of the registrant's common stock.
Footnote - F8:  The reporting person received a grant of 3,245 RSUs, of which 100% are subject vesting on the first anniversary of the October 2, 2019 grant date.
Footnote - F9:  The reporting person received a grant of 3,245 RSUs, of which 50% are subject vesting on the first anniversary of the October 2, 2019 grant date and 50% are subject vesting on the second anniversary of the grant date.
Footnote - F10:  These securities are held by MSH3.
Owner Signature:
Signature Name:  /s/ Andrew R. Heyer
Signature Date:  1/15/20


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