Beyond Commerce – ‘SC 14F1’ on 1/29/08 re: Beyond Commerce

On:  Tuesday, 1/29/08, at 3:53pm ET   ·   Accession #:  1004878-8-32   ·   File #:  5-83550

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Statement re: Change in Majority of Directors   —   Rule 14f-1
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Document/Exhibit                   Description                      Pages   Size 

 1: SC 14F1     Statement re: Change in Majority of Directors          5     23K 

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 REEL ESTATE SERVICES INC.

9029 SOUTH PECOS; SUITE 2800
 HENDERSON, NEVADA 89074

 INFORMATION STATEMENT

January 28, 2008

     On December 28, 2007 Reel Estate  Services,  Inc. (the "Company")  acquired
BoomJ.com, Inc. for 34,458,067 shares of the Company's common stock.            

In connection with the acquisition of BoomJ;                          

     o    Linda Rutter,  the Company's  only officer and director,  resigned her
positions with the Company;                                 

     o    Ms. Rutter,  in  consideration  for the payment of $125,000,  returned
750,000 shares to the Company for cancellation;             

     o    Ms. Rutter,  in consideration  for a payment of $125,000 to be made no
          later than January 31, 2008,  agreed to return an  additional  750,000
shares to the Company for cancellation;                     

     o    Ms.  Rutter  received a warrant  which allows her to purchase  825,000
          shares of the Company's  common stock at a price of $0.93 per share at
any time prior to December 28, 2012; and                    

     o    The following  persons were  appointed as the  Company's  officers and
directors:                                                  

Name                 Age   Position                         

     Robert McNulty        61   Chief Executive Officer and a Director

Wendy Borow-Johnson   55   President - Media                

          Mark V. Noffke        52   Executive V.P., Finance and Chief Financial
     Officer

         Mark Doumani          42   Senior Vice President Business Development

Murray Williams       37   Director                         

     Following  the  acquisition  of  BoomJ,  and  after  giving  effect  to the
cancellation  of the  750,000  shares  owned  by Ms.  Rutter,  the  Company  had
36,858,067  outstanding  shares  of  common  stock.  There is no other  class of
capital stock outstanding. Each share of common stock is entitled to one vote.  

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     BoomJ.com  was  incorporated  in  Nevada  on  November  14,  2006  and is a
development-stage  company  that  operates  a website  (www.Boomj.com)  which is
designed to be a social,  political, and financial and lifestyle network focused
on providing  diversified  media,  compelling  content and advertising.  BoomJ's
target market is a population group of  approximately  78 million  Americans who
were born between 1946 and 1964. For more information concerning the business of
BoomJ,  refer to the Company's 8-K report filed with the Securities and Exchange
Commission (www.sec.gov) on January 4, 2008.                                    

     Robert J. McNulty  founded BoomJ and is  considered  the promoter of BoomJ.
(as that term is defined by the Securities and Exchange Commission).            

Business Experience of Current Management                                       

     Robert J. McNulty has been BoomJ's  Chief  Executive  Officer since January
2007. Mr. McNulty is an accomplished entrepreneur with over twenty-five years of
significant   experience  in  Specialty  Retail,   Branded  Consumer   Products,
Transactional  Media TV,  Retail  and  Internet  Start-Ups  and  developing  new
concepts and technology  platforms in the Retail Industry.  Since February 1999,
Mr. McNulty served as an independent  consultant for various  companies in those
industries. In March 1996, Mr. McNulty founded Shopping.com, an online retailer,
selling a broad range of consumer brand name products on the Internet. He served
as its  President and Chief  Executive  Officer and was a member of its Board of
Directors  from  its  inception.  Compaq  Computers  purchased  Shopping.com  in
February 1999 in all cash  transaction  for $220 million.  Mr.  McNulty has been
involved  with several  other retail  companies,  both public and private,  in a
broad range of merchandise categories.                                          

     Wendy Borow-Johnson  joined BoomJ in August 2007 as President of Media. She
previously  was the President of the Healthy  Living Channel and the Senior Vice
President of The Networks  Group of Turner Media Group,  Inc from  November 2002
thru July 2007.  The Networks  Group includes  Healthy  Living  Channel,  iShop,
Beauty and Fashion, Men's Channel, Mall TV, Resorts and Residence TV, iDrive and
America's  Preview  Network.  She was  responsible  for overseeing  programming,
network  development,  and  distribution  and  cross  media  marketing  of these
lifestyle  transactional  networks.  Ms  Johnson  currently  is a member  of the
Financial  Media  Group,  Inc.  Board  of  Directors  and  serves  on its  Audit
committee.  Prior to joining Turner Media Group, Inc., Ms.  Borow-Johnson served
on the Board of Directors of Brands Shopping Network,  Inc. and was President of
Television from March 2002 thru September 2002. She was the President and CEO of
RnetHealth Inc., a publicly traded company from October 1999 thru March 2000 and
was the  President  and CEO of Recovery  Television  Network  October  2001 thru
December 2001. Ms. Borow-Johnson is a Phi Beta Kappa Magna Cum Laude graduate of
Goucher College. She has a Masters Degree in Counseling from Goddard College and
a certificate in Psychotherapy from Harvard's Judge Baker Guidance Center.      

     Mark V. Noffke has been BoomJ's Chief Financial Officer since January 2007.
From August 2006 to December 2006, Mr. Noffke was the Chief Financial Officer of
Financial  Media Group Inc.  From May 2004 to August 2006,  Mr. Noffke was Chief
Financial  Officer of National Storm  Management,  Inc. where he was responsible
for taking the company  public.  From August 2003 to May 2004,  Mr. Noffke was a

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managing director of Striker Pacific  Corporation,  an investment bank, where he
conducted  due  diligence,  and  acquisition  analysis  in  various  industries,
including waste recycling,  forest products and automotive.  From September 1996
to August 2003,  Noffke served as the Chief Financial  Officer and a Director of
U.S.  Forest  Industries,  Inc,  a timber  manufacturing  company,  where he was
responsible for developing the company's accounting infrastructure. From January
2002 to May  2004,  Mr.  Noffke  served  as Chief  Financial  Officer  of Brands
Shopping Networks,  a publicly traded company currently known as United Fuel and
Energy  Corporation.  In this position,  Mr. Noffke was  responsible for raising
capital and developing the accounting infrastructure.  Mr. Noffke is a Certified
Public  Accountant and has a B.S. in Accounting  from  Valparaiso  University in
Northwestern Indiana.                                                           

     Mark Doumani has been BoomJ's Senior Vice President of Business Development
since June 2007.  From June of 1996 to June of 2007 Mr. Doumani was the managing
partner of Doumani & Grandon,  a California based law firm and has been a member
of the California  and American Bar  Association  from 1996 to the present.  Mr.
Doumani  co-founded  True Light  Films,  an  animation  production  company once
selected  by  Animation  Magazine's  "Who's  Who" in  animation  production.  He
received his Juris  Doctorate  from Western State  University  and completed his
undergraduate studies at UCLA.                                                  

     Murray Williams has been a Director of Boomj.com,  Inc. since June 1, 2007.
From June 2005 to  February  2007,  Mr.  Murray was Chief  Financial  Officer at
Interactive Television Networks,  Inc., a television  subscription service. From
March 2003 to June 2005 Mr. Williams served as an independent  consultant and in
this capacity  served as a consultant  for various  companies in the  technology
industry.  From June 2002 to September  2003 Mr.  Williams was Vice  President -
Finance  for Brands  Shopping  Network.  He was one of the  founding  members of
Buy.Com,  Inc., became an employee in February 1998, and worked with the company
until August 2001. During his three and a half year tenure, Mr. Williams created
and developed the finance, legal, business development and H/R departments.  Mr.
Williams managed  Buy.Com's  expansion into Europe,  Canada and Australia.  From
January 1993 through  January  1998,  Mr.  Williams was employed  with KPMG Peat
Marwick,  LLP,  and last served as a Manager in their  assurance  practice.  Mr.
Williams  managed  a team of over 20  professionals  specializing  in  financial
services.  Mr.  Williams is a CPA and received the license in 1995. Mr. Williams
received  degrees in both  Accounting  and Real  Estate from the  University  of
Wisconsin-Madison in 1992.                                                      

     The Company has a Compensation  Committee  comprised of Mr. McNulty and Mr.
Williams. The Compensation Committee does not have a written charter.           

     The  Company  has an  Audit  Committee  comprised  of Mr.  McNulty  and Mr.
Williams. Mr. Williams is the Audit Committee's financial expert.               

     Holders of the Company's  common stock can send written  communications  to
the Company's  entire board of directors,  or to one or more board  members,  by
addressing  the  communication  to "the  Board of  Directors"  or to one or more
directors,  specifying  the  director  or  directors  by name,  and  sending the
communication  to the  Company's  offices in Henderson,  Nevada.  Communications
addressed  to the Board of  Directors as a whole will be delivered to each board
member.  Communications  addressed to a specific director (or directors) will be
delivered  to  the   director  (or   directors)   specified.                    

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     Security  holder  communications  not sent to the board of  directors  as a
whole or to specified board members are not relayed to board members.           

Officer and Director Compensation                                               

     The  following  table shows in summary  form the  compensation  received by
BoomJ's  officers  during the year ended  December  31,  2007.                  

                                                        [Enlarge/Download Table]
                                                                                         
                                                                     All Other           
                                                                       Annual            
                                                  Restric-              Com-             
                                                 ted Stock   Option    pensa-            
Name and  Principal      Fiscal   Salary   Bonus   Awards    Awards     tion             
Position with BoomJ       Year      (1)     (2)     (3)       (4)        (5)      Total  
-------------------       ----    ------   -----  --------   -----   -----------  -----  

Robert J. McNulty         2007   $     --    --    $150,000    --         --     $150,000
Chief Executive Officer                                                                  

Wendy Borow-Johnson       2007   $ 64,615    --    $180,000    --         --     $244,615
President - Media                                                                        

Mark V. Noffke            2007   $122,911    --    $  1,000    --         --     $123,911
Chief Financial Officer                                                                  

Mark Doumani              2007   $ 90,000    --    $ 90,000    --         --     $177,677
Senior V.P. Business                                                                     
Development                                                                              

(1)  The dollar value of base salary (cash and non-cash) earned.                

(2)  The dollar value of bonus (cash and non-cash) earned.                      

(3)  During  the  periods  covered  by the  table,  the  value of the  shares of
     restricted  stock issued as compensation for services to the persons listed
in the table.                                                         

(4)  The value of all stock options  granted  during the periods  covered by the
table.                                                                

(5)  All other  compensation  received that we could not properly  report in any
other column of the table.                                            

     The Company did not pay Linda Rutter any compensation during the year ended
December 31, 2007.                                                              

     The  Company's  directors  currently  are not  compensated  for  serving as
directors.                                                                      

Principal Shareholders                                                          

     The following table shows, as of January 10, 2008, the shareholdings of (i)
each person owning  beneficially  5% or more of the Company's  common stock (ii)

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each officer and director of the Company  (iii) all officers and  directors as a
group.  Unless  otherwise  indicated,  each owner has sole voting and investment
powers over the owner's  shares of common stock.  Each person listed below was a
former  shareholder  of BoomJ and  received the shares of the  Company's  common
stock shown below in exchange for the person's shares in BoomJ.                 

                                    Number of            Percent
Name and Address                      Shares             of  Class

Robert J. McNulty                     505,000               1.4%  
9029 South Pecos; Suite 2800                                      
Henderson, Nevada  89074                                          

Wendy Borow-Johnson                   606,000               1.7%  
9029 South Pecos; Suite 2800                                      
Henderson, Nevada  89074                                          

Mark V. Noffke                      2,020,000               5.6%  
9029 South Pecos; Suite 2800                                      
Henderson, Nevada  89074                                          

Mark Doumani                        1,818,000 (1)           5.0%  
9029 South Pecos; Suite 2800                                      
Henderson, Nevada  89074                                          

Murray Williams                     1,414,000               3.9%  
9029 South Pecos; Suite 2800                                      
Henderson, Nevada  89074                                          

Linlithgow Holdings, LLC           17,372,000 (2)          48.1%  
3753 Howard Hughes Parkway                                        
Suite 200                                                         
Las Vegas, Nevada 89169.                                          

All Executive Officers and                                        
Directors as a group (5 persons)    6,363,000              17.6%  

(1)  Includes  1,212,000 shares owned by MIK Irrevocable Trust, which was formed
for the benefit of Mr. Doumani.                                       

(2)  Linlithgow Holdings, LLC, is controlled by Rhett J. McNulty, who is the son
     of  Robert  J.  McNulty.  Robert  McNulty  is not a member  or  manager  of
     Linlithgow  Holdings and  disclaims any  beneficial  interest in the shares
owned by Linlithgow Holdings.                                         

Dates Referenced Herein   and   Documents Incorporated by Reference

				Referenced-On Page
This ‘SC 14F1’ Filing		Date		First		Last			Other Filings
		12/28/12		1
		1/31/08		1					3
Filed on:		1/29/08							NT 10-K
		1/28/08		1
		1/10/08		4
		1/4/08		2					3,  8-K
		12/31/07		4					10KSB,  3,  5,  NT 10-K
		12/28/07		1					8-K
		6/1/07		3
		11/14/06		2
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