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Voigt Reinier – ‘4’ for 1/5/21 re: Simply, Inc.

On:  Wednesday, 1/6/21, at 9:55pm ET   ·   For:  1/5/21   ·   Accession #:  1567619-21-692   ·   File #:  1-32217

Previous ‘4’:  ‘4/A’ on 1/6/21 for 9/13/18   ·   Next & Latest:  ‘4’ on 11/3/21 for 11/1/21

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  As Of               Filer                 Filing    For·On·As Docs:Size             Issuer                      Filing Agent

 1/06/21  Voigt Reinier                     4                      1:6K   Simply, Inc.                      Broadridge Fin’l… Inc/FA

Statement of Changes in Beneficial Ownership of Securities by an Insider   —   Form 4   —   SEA’34
Filing Table of Contents

Document/Exhibit                   Description                      Pages   Size 

 1: 4           Statement of Changes in Beneficial Ownership of     HTML      3K 
                Securities by an Insider -- doc1.xml/3.6


        

This ‘4’ Document is an XML Data File that may be rendered in various formats:

  Form 4    –   Plain Text   –  SEC Website  –  EDGAR System  –    XML Data    –  <?xml?> File
 
 
XML Data rendering:  Statement of Changes in Beneficial Ownership of Securities by an Insider
 
                                                                                                                                                                                
<?xml version="1.0" encoding="windows-1252"?>
<ownershipDocument>
<schemaVersion> X0306 </schemaVersion>
<documentType> 4 </documentType>
<periodOfReport> 2021-01-05 </periodOfReport>
<notSubjectToSection16> 0 </notSubjectToSection16>
<issuer>
<issuerCik> 0001274032 </issuerCik>
<issuerName> Simply, Inc. </issuerName>
<issuerTradingSymbol> SIMP </issuerTradingSymbol>
</issuer>
<reportingOwner>
<reportingOwnerId>
<rptOwnerCik> 0001733837 </rptOwnerCik>
<rptOwnerName> VOIGT REINIER </rptOwnerName>
</reportingOwnerId>
<reportingOwnerAddress>
<rptOwnerStreet1> C/O SIMPLY, INC. </rptOwnerStreet1>
<rptOwnerStreet2> 2001 NW 84TH AVENUE </rptOwnerStreet2>
<rptOwnerCity> MIAMI </rptOwnerCity>
<rptOwnerState> FL </rptOwnerState>
<rptOwnerZipCode> 33122 </rptOwnerZipCode>
<rptOwnerStateDescription></rptOwnerStateDescription>
</reportingOwnerAddress>
<reportingOwnerRelationship>
<isDirector> 1 </isDirector>
<isOfficer> 1 </isOfficer>
<isTenPercentOwner> 0 </isTenPercentOwner>
<isOther> 0 </isOther>
<officerTitle> President and CEO </officerTitle>
<otherText></otherText>
</reportingOwnerRelationship>
</reportingOwner>
<nonDerivativeTable>
<nonDerivativeTransaction>
<securityTitle>
<value> Common Shares </value>
</securityTitle>
<transactionDate>
<value> 2021-01-05 </value>
</transactionDate>
<deemedExecutionDate></deemedExecutionDate>
<transactionCoding>
<transactionFormType> 4 </transactionFormType>
<transactionCode> S </transactionCode>
<equitySwapInvolved> 0 </equitySwapInvolved>
</transactionCoding>
<transactionAmounts>
<transactionShares>
<value> 7178 </value>
</transactionShares>
<transactionPricePerShare>
<value> 3.20 </value>
<footnoteId id="F1"/>
</transactionPricePerShare>
<transactionAcquiredDisposedCode>
<value> D </value>
</transactionAcquiredDisposedCode>
</transactionAmounts>
<postTransactionAmounts>
<sharesOwnedFollowingTransaction>
<value> 130853 </value>
<footnoteId id="F3"/>
</sharesOwnedFollowingTransaction>
</postTransactionAmounts>
<ownershipNature>
<directOrIndirectOwnership>
<value> D </value>
</directOrIndirectOwnership>
</ownershipNature>
</nonDerivativeTransaction>
<nonDerivativeTransaction>
<securityTitle>
<value> Common Shares </value>
</securityTitle>
<transactionDate>
<value> 2021-01-05 </value>
</transactionDate>
<deemedExecutionDate></deemedExecutionDate>
<transactionCoding>
<transactionFormType> 4 </transactionFormType>
<transactionCode> S </transactionCode>
<equitySwapInvolved> 0 </equitySwapInvolved>
</transactionCoding>
<transactionAmounts>
<transactionShares>
<value> 3187 </value>
</transactionShares>
<transactionPricePerShare>
<value> 3.10 </value>
</transactionPricePerShare>
<transactionAcquiredDisposedCode>
<value> D </value>
</transactionAcquiredDisposedCode>
</transactionAmounts>
<postTransactionAmounts>
<sharesOwnedFollowingTransaction>
<value> 0 </value>
<footnoteId id="F3"/>
</sharesOwnedFollowingTransaction>
</postTransactionAmounts>
<ownershipNature>
<directOrIndirectOwnership>
<value> I </value>
</directOrIndirectOwnership>
<natureOfOwnership>
<value> Held by Voigt Consultancy, Inc. </value>
<footnoteId id="F2"/>
</natureOfOwnership>
</ownershipNature>
</nonDerivativeTransaction>
</nonDerivativeTable>
<derivativeTable></derivativeTable>
<footnotes>
<footnote id="F1"> The price reported in Column 4 is an average weighted price. The shares were sold in multiple transactions at price ranging from $3.20 to $3.250, inclusive. The reporting person undertakes to provide to Simply, Inc., any security holder of Simply, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. </footnote>
<footnote id="F2"> Voigt Consultancy, Inc. is a corporation wholly owned and controlled by the reporting person. </footnote>
<footnote id="F3"> Adjusted to reflect 1-for-10 reverse stock split effected on October 14, 2020. </footnote>
</footnotes>
<ownerSignature>
<signatureName> /s/ Vernon A. LoForti, as attorney-in-fact for Reinier Voigt </signatureName>
<signatureDate> 2021-01-06 </signatureDate>
</ownerSignature>
</ownershipDocument>


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Filing Submission 0001567619-21-000692   –   Alternative Formats (Word / Rich Text, HTML, Plain Text, et al.)
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