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Ackman William A, et al. – ‘3’ for 10/4/10 re: J C Penney Co. Inc.

On:  Friday, 10/8/10, at 9:16am ET   ·   For:  10/4/10   ·   As:  10% Owner   ·   Accession #:  1209191-10-49797   ·   File #:  1-15274

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  As Of               Filer                 Filing    For·On·As Docs:Size             Issuer                      Filing Agent

10/08/10  Ackman William A                  3          10% Owner   1:22K  J C Penney Co. Inc.               DONNELLEY FIN… File16/FA
          Pershing Square GP, LLC
          PS Management GP, LLC
          Pershing Square Capital Management, L.P.

Initial Statement of Beneficial Ownership of Securities by an Insider   —   Form 3   —   SEA’34
Filing Table of Contents

Document/Exhibit                   Description                      Pages   Size 

 1: 3           Initial Statement of Beneficial Ownership of        HTML     21K 
                Securities by an Insider -- c06735_3x0.xml/2.3                   




        

This ‘3’ Document is an XML Data File that may be rendered in various formats:

  Form 3    –   Plain Text   –  SEC Website  –  EDGAR System  –    XML Data    –  <?xml?> File
 

 
Plain Text rendering:  Initial Statement of Beneficial Ownership of Securities by an Insider
 
                                                                                                                                                                                
Ownership Document
 
Schema Version:  X0203
Document Type:  3
Period of Report:  10/4/10
No Securities Owned:  0
Issuer:
Issuer CIK:  1166126
Issuer Name:  J C PENNEY CO INC
Issuer Trading Symbol:  JCP
Reporting Owner:
Reporting Owner ID:
Owner CIK:  1336528
Owner Name:  Pershing Square Capital Management, L.P.
Reporting Owner Address:
Owner Street 1:  888 SEVENTH AVENUE, 42ND FLOOR
Owner Street 2:
Owner City:  NEW YORK
Owner State:  NY
Owner ZIP Code:  10019
Owner State Description:
Reporting Owner Relationship:
Is Director?  No
Is Officer?  No
Is Ten Percent Owner?  Yes
Is Other?  No
Reporting Owner:
Reporting Owner ID:
Owner CIK:  1336477
Owner Name:  PS Management GP, LLC
Reporting Owner Address:
Owner Street 1:  888 SEVENTH AVENUE, 42ND FLOOR
Owner Street 2:
Owner City:  NEW YORK
Owner State:  NY
Owner ZIP Code:  10019
Owner State Description:
Reporting Owner Relationship:
Is Director?  No
Is Officer?  No
Is Ten Percent Owner?  Yes
Is Other?  No
Reporting Owner:
Reporting Owner ID:
Owner CIK:  1336476
Owner Name:  Pershing Square GP, LLC
Reporting Owner Address:
Owner Street 1:  888 SEVENTH AVENUE, 42ND FLOOR
Owner Street 2:
Owner City:  NEW YORK
Owner State:  NY
Owner ZIP Code:  10019
Owner State Description:
Reporting Owner Relationship:
Is Director?  No
Is Officer?  No
Is Ten Percent Owner?  Yes
Is Other?  No
Reporting Owner:
Reporting Owner ID:
Owner CIK:  1056513
Owner Name:  ACKMAN WILLIAM A
Reporting Owner Address:
Owner Street 1:  888 SEVENTH AVENUE, 42ND FLOOR
Owner Street 2:
Owner City:  NEW YORK
Owner State:  NY
Owner ZIP Code:  10019
Owner State Description:
Reporting Owner Relationship:
Is Director?  No
Is Officer?  No
Is Ten Percent Owner?  Yes
Is Other?  No
Non-Derivative Table:
Non-Derivative Holding:
Security Title:
Value:  Common Stock
Post-Transaction Amounts:
Shares Owned Following Transaction:
Value:  34,919,071
Ownership Nature:
Direct or Indirect Ownership:
Value:  I
Nature of Ownership:
Value:  See Footnotes
Footnote ID:  F1
Footnote ID:  F2
Footnote ID:  F3
Footnote ID:  F4
Derivative Table:
Derivative Holding:
Security Title:
Value:  Total Return Swap
Conversion or Exercise Price:
Value:  29.29
Exercise Date:
Footnote ID:  F7
Expiration Date:
Value:  4/13/12
Underlying Security:
Underlying Security Title:
Value:  Common Stock
Underlying Security Shares:
Value:  602,600
Ownership Nature:
Direct or Indirect Ownership:
Value:  I
Nature of Ownership:
Value:  See Footnotes
Footnote ID:  F1
Footnote ID:  F2
Footnote ID:  F3
Footnote ID:  F4
Footnote ID:  F5
Derivative Holding:
Security Title:
Value:  Option to Purchase Common Stock
Conversion or Exercise Price:
Value:  23.00
Exercise Date:
Footnote ID:  F6
Expiration Date:
Value:  5/21/11
Underlying Security:
Underlying Security Title:
Value:  Common Stock
Underlying Security Shares:
Value:  350,000
Ownership Nature:
Direct or Indirect Ownership:
Value:  I
Nature of Ownership:
Value:  See Footnotes
Footnote ID:  F1
Footnote ID:  F2
Footnote ID:  F3
Footnote ID:  F4
Footnote ID:  F5
Derivative Holding:
Security Title:
Value:  Option to Purchase Common Stock
Conversion or Exercise Price:
Value:  24.00
Exercise Date:
Footnote ID:  F6
Expiration Date:
Value:  5/21/11
Underlying Security:
Underlying Security Title:
Value:  Common Stock
Underlying Security Shares:
Value:  375,000
Ownership Nature:
Direct or Indirect Ownership:
Value:  I
Nature of Ownership:
Value:  See Footnotes
Footnote ID:  F1
Footnote ID:  F2
Footnote ID:  F3
Footnote ID:  F4
Footnote ID:  F5
Derivative Holding:
Security Title:
Value:  Option to Purchase Common Stock
Conversion or Exercise Price:
Value:  25.00
Exercise Date:
Footnote ID:  F6
Expiration Date:
Value:  5/21/11
Underlying Security:
Underlying Security Title:
Value:  Common Stock
Underlying Security Shares:
Value:  600,000
Ownership Nature:
Direct or Indirect Ownership:
Value:  I
Nature of Ownership:
Value:  See Footnotes
Footnote ID:  F1
Footnote ID:  F2
Footnote ID:  F3
Footnote ID:  F4
Footnote ID:  F5
Derivative Holding:
Security Title:
Value:  Option to Purchase Common Stock
Conversion or Exercise Price:
Value:  26.00
Exercise Date:
Footnote ID:  F6
Expiration Date:
Value:  5/21/11
Underlying Security:
Underlying Security Title:
Value:  Common Stock
Underlying Security Shares:
Value:  656,400
Ownership Nature:
Direct or Indirect Ownership:
Value:  I
Nature of Ownership:
Value:  See Footnotes
Footnote ID:  F1
Footnote ID:  F2
Footnote ID:  F3
Footnote ID:  F4
Footnote ID:  F5
Derivative Holding:
Security Title:
Value:  Option to Purchase Common Stock
Conversion or Exercise Price:
Value:  27.00
Exercise Date:
Footnote ID:  F6
Expiration Date:
Value:  5/21/11
Underlying Security:
Underlying Security Title:
Value:  Common Stock
Underlying Security Shares:
Value:  680,100
Ownership Nature:
Direct or Indirect Ownership:
Value:  I
Nature of Ownership:
Value:  See Footnotes
Footnote ID:  F1
Footnote ID:  F2
Footnote ID:  F3
Footnote ID:  F4
Footnote ID:  F5
Derivative Holding:
Security Title:
Value:  Option to Purchase Common Stock
Conversion or Exercise Price:
Value:  28.00
Exercise Date:
Footnote ID:  F6
Expiration Date:
Value:  5/21/11
Underlying Security:
Underlying Security Title:
Value:  Common Stock
Underlying Security Shares:
Value:  645,000
Ownership Nature:
Direct or Indirect Ownership:
Value:  I
Nature of Ownership:
Value:  See Footnotes
Footnote ID:  F1
Footnote ID:  F2
Footnote ID:  F3
Footnote ID:  F4
Footnote ID:  F5
Derivative Holding:
Security Title:
Value:  Option to Purchase Common Stock
Conversion or Exercise Price:
Value:  29.00
Exercise Date:
Footnote ID:  F6
Expiration Date:
Value:  5/21/11
Underlying Security:
Underlying Security Title:
Value:  Common Stock
Underlying Security Shares:
Value:  140,000
Ownership Nature:
Direct or Indirect Ownership:
Value:  I
Nature of Ownership:
Value:  See Footnotes
Footnote ID:  F1
Footnote ID:  F2
Footnote ID:  F3
Footnote ID:  F4
Footnote ID:  F5
Derivative Holding:
Security Title:
Value:  Option to Purchase Common Stock
Conversion or Exercise Price:
Value:  30.00
Exercise Date:
Footnote ID:  F6
Expiration Date:
Value:  5/21/11
Underlying Security:
Underlying Security Title:
Value:  Common Stock
Underlying Security Shares:
Value:  350,000
Ownership Nature:
Direct or Indirect Ownership:
Value:  I
Nature of Ownership:
Value:  See Footnotes
Footnote ID:  F1
Footnote ID:  F2
Footnote ID:  F3
Footnote ID:  F4
Footnote ID:  F5
Derivative Holding:
Security Title:
Value:  Option to Purchase Common Stock
Conversion or Exercise Price:
Value:  20.00
Exercise Date:
Footnote ID:  F6
Expiration Date:
Value:  1/21/12
Underlying Security:
Underlying Security Title:
Value:  Common Stock
Underlying Security Shares:
Value:  60,000
Ownership Nature:
Direct or Indirect Ownership:
Value:  I
Nature of Ownership:
Value:  See Footnotes
Footnote ID:  F1
Footnote ID:  F2
Footnote ID:  F3
Footnote ID:  F4
Footnote ID:  F5
Derivative Holding:
Security Title:
Value:  Option to Purchase Common Stock
Conversion or Exercise Price:
Value:  22.50
Exercise Date:
Footnote ID:  F6
Expiration Date:
Value:  1/21/12
Underlying Security:
Underlying Security Title:
Value:  Common Stock
Underlying Security Shares:
Value:  100,000
Ownership Nature:
Direct or Indirect Ownership:
Value:  I
Nature of Ownership:
Value:  See Footnotes
Footnote ID:  F1
Footnote ID:  F2
Footnote ID:  F3
Footnote ID:  F4
Footnote ID:  F5
Derivative Holding:
Security Title:
Value:  Option to Purchase Common Stock
Conversion or Exercise Price:
Value:  25.00
Exercise Date:
Footnote ID:  F6
Expiration Date:
Value:  1/21/12
Underlying Security:
Underlying Security Title:
Value:  Common Stock
Underlying Security Shares:
Value:  100,200
Ownership Nature:
Direct or Indirect Ownership:
Value:  I
Nature of Ownership:
Value:  See Footnotes
Footnote ID:  F1
Footnote ID:  F2
Footnote ID:  F3
Footnote ID:  F4
Footnote ID:  F5
Derivative Holding:
Security Title:
Value:  Option to Purchase Common Stock
Conversion or Exercise Price:
Value:  30.00
Exercise Date:
Footnote ID:  F6
Expiration Date:
Value:  1/21/12
Underlying Security:
Underlying Security Title:
Value:  Common Stock
Underlying Security Shares:
Value:  100,000
Ownership Nature:
Direct or Indirect Ownership:
Value:  I
Nature of Ownership:
Value:  See Footnotes
Footnote ID:  F1
Footnote ID:  F2
Footnote ID:  F3
Footnote ID:  F4
Footnote ID:  F5
Footnotes:
Footnote - F1In addition to Pershing Square Capital Management, L.P., a Delaware limited partnership ("Pershing Square Capital"), this Form 3 is being filed jointly by PS Management GP, LLC, a Delaware limited liability company ("PS Management"), Pershing Square GP, LLC, a Delaware limited liability company ("Pershing Square GP"), and William A. Ackman, a citizen of the United States of America (collectively, the "Reporting Persons"), each of whom has the same business address as Pershing Square Capital and may be deemed to have a pecuniary interest in securities owned by it.
Footnote - F2Pershing Square advises the accounts of Pershing Square, L.P., a Delaware limited partnership ("PS"), Pershing Square II, L.P., a Delaware limited partnership ("PS II"), Pershing Square International, Ltd., a Cayman Islands exempted company (together with its wholly-owned subsidiary PSRH, Inc., a Cayman Islands exempted company, "Pershing Square International"), Pershing Square Holdco III, LLC, a Delaware limited liability company ("PS Holdco III"), Pershing Square Holdco IIIA, LLC, a Delaware limited liability company ("PS Holdco IIIA") and Pershing Square Holdco IIIB, LLC, a Delaware limited liability company ("PS Holdco IIIB", together with PS, PS II, Pershing Square International, PS Holdco III, and PS Holdco IIIA, the "Pershing Square Funds").
Footnote - F3Pershing Square Capital, as the investment adviser to the Pershing Square Funds, may be deemed to be the beneficial owner of the securities set forth on Tables I and II hereof (the "Subject Securities") for purposes of Rule 16a-1(a) of the Securities Exchange Act of 1934. As the general partner of Pershing Square Capital, PS Management may be deemed to be the beneficial owner of the Subject Securities for purposes of Rule 16a-1(a). As the general partner of PS and PS II, Pershing Square GP may be deemed to be the beneficial owner of the shares of Subject Securities owned by PS and PS II for purposes of Rule 16a-1(a). By virtue of William A. Ackman's position as Chief Executive Officer of Pershing Square Capital and managing member of each of PS Management and Pershing Square GP, William A. Ackman may be deemed to be the beneficial owner of the Subject Securities for purposes of Rule 16a-1(a).
Footnote - F4Each of the Reporting Persons disclaims any beneficial ownership of any of the securities listed in this Form 3, except to the extent of any pecuniary interest therein.
Footnote - F5The total return swaps and options to purchase shares of common stock set forth on Table II do not give any of the Pershing Square Funds or the Reporting Persons direct or indirect voting, investment or dispositive control over any securities of the issuer and do not require the counterparties thereto to acquire, hold, vote or dispose of any securities of the issuer.
Footnote - F6Immediate.
Footnote - F7Under the terms of the cash-settled total return swaps (i) Pershing Square International will be obligated to pay to the counterparty any negative price performance of the 602,600 notional number of shares of Common Stock subject to the swap as of the expiration date of such swap, plus interest at the rates set forth in the applicable contracts, and (ii) the counterparty will be obligated to pay to Pershing Square International any positive price performance of the 602,600 notional number of shares of Common Stock subject to the swap as of the expiration date of the swap. Any dividends received by the counterparty on such notional shares of Common Stock during the term of the swap will be paid to Pershing Square International. All balances will be cash settled at the expiration date of the swap.
Owner Signature:
Signature Name:  Pershing Square Capital Management, L.P., By: PS Management GP, LLC, its General Partner, By: /S/ William A. Ackman, Managing Member
Signature Date:  10/8/10
Owner Signature:
Signature Name:  PS Management GP, LLC, By: /s/ William A. Ackman, Managing Member
Signature Date:  10/8/10
Owner Signature:
Signature Name:  Pershing Square GP, LLC, By: /s/ William A. Ackman, Managing Member
Signature Date:  10/8/10
Owner Signature:
Signature Name:  /s/ William A. Ackman
Signature Date:  10/8/10


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