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Platinum Studios, Inc. – ‘8-K’ for 6/12/08 – EX-99.1

On:  Friday, 6/20/08, at 1:02pm ET   ·   For:  6/12/08   ·   Accession #:  1144204-8-36070   ·   File #:  333-145871

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  As Of                Filer                Filing    For·On·As Docs:Size              Issuer               Agent

 6/20/08  Platinum Studios, Inc.            8-K:8,9     6/12/08    2:19M                                    Vintage/FA

Current Report   —   Form 8-K
Filing Table of Contents

Document/Exhibit                   Description                      Pages   Size 

 1: 8-K         Current Report                                      HTML     16K 
 2: EX-99.1     Miscellaneous Exhibit                               HTML   8.39M 


EX-99.1   —   Miscellaneous Exhibit


This exhibit is an HTML Document rendered as filed.  [ Alternative Formats ]




 
Business Valuations
Fairness Opinions
Solvency Opinions
Expert Testimony

Fiduciary Advisory Services

Platinum

 
Los Angeles Sacramento
 
June 12, 2008

File No: 18470 

Mr. Brian Altounian
President and Chief Operating Officer
Platinum Studios, Inc.
11400 W. Olympic Blvd, 14th Floor
Los Angeles, CA 90064

 
RE:
Valuation of Intellectual Property Held and Controlled by Platinum Studios, Inc. (Ticker Symbol: PDOS.OB)

Dear Mr. Altounian:

As requested, SANLI PASTORE & HILL, INC. (“SP&H”) has determined the fair market value and fair value of a 100% equity interest in intellectual property consisting primarily of a library of comic book characters (the “Intellectual Property” or the “IP”) held and controlled by Platinum Studios, Inc. (“Platinum” or the “Company”). The Intellectual Property is being commercialized in six primary areas: 1) theatrical films and DVDs, 2) online content, 3) comic books, 4) video games, 5) licensing and merchandising, and 6) an online comic book challenge contest. The Company’s corporate headquarters are located at 11400 W. Olympic Boulevard, 14th Floor, Los Angeles, California.
 
PURPOSE OF ASSIGNMENT

The purpose of SP&H’s assignment is to determine the fair market value and fair value, as further described in the Standard of Value section of this cover letter, of a 100% equity interest in the Intellectual Property held and controlled by Platinum Studios, Inc.
 
Sanli Pastore & Hill, Inc.
1990 South Bundy Drive, Suite 800
Los Angeles, California 90025
Telephone: 310/571-3400
Fax: 310/571-3420
www.sphvalue.com



Platinum
 
Los Angeles      Sacramento
Page 2 of 6
   

FUNCTION OF ASSIGNMENT

The function of this valuation is to provide information that may be used by management to raise additional capital for the Company.
 
DATE OF VALUE

The date of value utilized herein is March 31, 2008. Unless otherwise indicated, our discussion is as of the date of value.
 
SCOPE OF WORK

SP&H’s valuation is referred to by the American Society of Appraisers (“ASA”) as an Appraisal. The definition of Appraisal is provided by ASA Business Valuation Standard I. This standard defines the objectives and qualities of an Appraisal as follows:

 
a.
The objective of an appraisal is to express an unambiguous opinion as to the value of the business, business ownership interest, or security, which is supported by all procedures that the appraiser deems to be relevant to the valuation.

 
b.
An appraisal has the following qualities:

     
(1)
It is expressed as a single dollar amount or a range.
     
(2)
It considers all relevant information as of the appraisal date available to the appraiser at the time of performance of the valuation.
     
(3)
The appraiser conducts appropriate procedures to collect and analyze all information expected to be relevant to the valuation.
 
(4)
The valuation is based upon consideration of all conceptual approaches deemed to be relevant by the appraiser.
 
STANDARD OF VALUE

In performing our valuation, we will use the ASA definition of fair market value:1 
 

1ASA Business Valuation Standardsã and Portions of Uniform Standards of Professional Appraisal Practice (USPAP) Copyright, 2002, American Society of Appraisers. p. 23.



Mr. Brian Altounian
Platinum
 
Valuation of IP for Platinum Studios, Inc.
Los Angeles      Sacramento
Page 3 of 6
   

Fair Market Value: The price, expressed in terms of cash equivalents, at which property would change hands between a hypothetical willing and able buyer and a hypothetical willing and able seller, acting at arm’s length in an open and unrestricted market, when neither is under compulsion to buy or sell and when both have reasonable knowledge of the relevant facts.

We also considered Statement of Financial Accounting Standards (“SFAS”) No. 157, in which fair value is defined as follows:

Fair Value: The exchange price is the price in an orderly transaction between market participants to sell the asset or transfer the liability in the market in which the reporting entity would transact for the asset or liability, that is, the principal or most advantageous market for the asset or liability. The transaction to sell the asset or transfer the liability is a hypothetical transaction at the measurement date, considered from the perspective of a market participant that holds the asset or owes the liability. Therefore, the definition focuses on the price that would be received to sell the asset or paid to transfer the liability (an exit price), not the price that would be paid to acquire the asset or received to assume the liability (an entry price).

In addition, SFAS 157 identifies a fair value hierarchy to rank the reliability of inputs used in a valuation approach, which is as follows:

Level 1: Use quoted prices for identical securities in an active market;
 
When those prices are not available,
Level 2: Use observable inputs that a market participant would use;
 
When those observations are not available,
Level 3: Use unobservable inputs.

SP&H considered the fair value hierarchy, and our conclusion is fair market value, as well as fair value.
 
PREMISE OF VALUE

It is essential to determine under which premise of value a business enterprise’s valuation will be determined. The premises of value to be considered are:



Mr. Brian Altounian
Platinum
 
Valuation of IP for Platinum Studios, Inc.
Los Angeles      Sacramento
Page 4 of 6
   

   
1.
Valuation under going-concern conditions: the business enterprise is valued in continued use, as a mass assemblage of income producing assets and well-managed, efficient employees, as a going-concern business enterprise.

In addition, the ASA defines Going-Concern Value as:

1. The value of an enterprise, or an interest therein, as a going concern. 2. Intangible elements of value in a business enterprise resulting from factors such as: having a trained work force; an operational plant; and the necessary licenses, systems and procedures in place.

   
2.
Valuation as an assemblage of assets: the value in place as a mass assemblage of assets, but not in current use in the production of income, and not as a going-concern business enterprise.

   
3.
Valuation as an orderly disposition: the value in exchange, on a piecemeal basis (not part of a mass assemblage of assets), as part of an orderly liquidation.

   
4.
Valuation as a forced liquidation: the value in exchange, on a piecemeal basis (not part of a mass assemblage of assets), as part of a forced liquidation; this premise contemplates that the assets of the business enterprise will be sold individually and that they will experience less than normal exposure to the market. A Chapter 7, Bankruptcy Act liquidation is one example.

Based upon our research and analysis, the Intellectual Property was valued under the going concern premise number 1 above, subject to the Limited Conditions on page 5 of this letter.
 
CONCLUSION OF VALUES

Based upon the results of our analysis and procedures, the fair market value and fair value of the Intellectual Property under a going-concern premise is as follows (see Schedule 31, page 92):



Mr. Brian Altounian
Platinum
 
Valuation of IP for Platinum Studios, Inc.
Los Angeles      Sacramento
Page 5 of 6
   

   
Fair Market Value and 
Fair Value of 
Intellectual Property
 
       
Film Entertainment
       
         
Licensed Films
 
$
8,750,000
 
         
Joint Venture Films
   
18,457,000
 
         
Film Fund Films
   
23,565,000
 
         
Direct to DVD Films
   
9,314,000
 
         
Film Entertainment Total
 
$
60,041,000
 
         
Digital Publishing 
 
$
28,816,000
 
         
Video Network 
 
$
42,391,000
 
         
Print Publishing 
 
$
812,000
 
         
Licensed Video Games 
 
$
29,852,000
 
         
Licensing and Merchandising 
 
$
7,991,000
 
         
Comic Book Challenge
 
$
500,000
 
         
Total Market Value of Invested Capital
 
$
170,403,000
 
         
Less:
       
Net Working Capital
 
(1,598,000
)
Property and Equipment
 
(257,000
)
Existing Debt
 
(4,662,000
)
Projected Debt Funding
 
(13,848,000
)
         
Total Fair Market Value and Fair Value of 100% Equity Interest in Intellectual Property
 
$
150,038,000
 
 
LIMITING CONDITIONS

In rendering our opinion, SP&H has relied upon and assumed the accuracy and completeness of all financial and other information that was available to us from both public and private sources, including all the financial information and other information provided to us by Platinum. We have further relied upon assurances from management of Platinum that they are unaware of any facts that would make the information provided to SP&H incomplete or misleading. SP&H conducted interviews with the management regarding assumptions contained in our projections and the factors that may affect the accuracy of these projections, and also conducted thorough independent industry, economic and competitive research and analysis. It should be noted, however, that there exists the possibility that Platinum’s performance will differ from what is projected in the report. We make no representations about the ability of Platinum to achieve these projections. Actual results may differ, and these differences could be material. We disclaim any liability resulting from information provided by management.




Mr. Brian Altounian
Platinum
 
Valuation of IP for Platinum Studios, Inc.
Los Angeles      Sacramento
Page 6 of 6
   

Among several risk factors identified in the Company’s 10-K as of December 31, 2007, are the Company’s ability to obtain additional financing to execute its business plan as well as the Company’s ability to continue as a going concern. Our valuation takes into account these risks.

Our valuation opinions are necessarily based on economic, market, financial, and other conditions, as they exist, and the information made available to us. We reserve the right to amend our opinions if additional information is made available. Please note that we have not been engaged to nor are we rendering any fairness or solvency opinions in connection with this engagement.

Our compensation for this appraisal is not contingent on an action or event resulting from the analyses, opinions, or conclusions in, or use of, this report.

The report that follows sets forth the information used in arriving at our conclusion.

The valuation analyses performed herein were done in conformity with the Appraisal Foundation’s Uniform Standards of Professional Appraisal Practice. This appraisal is subject to the enclosed “Appraisers’ Certification and Contingent and Limiting Conditions.” Also enclosed is information about SP&H, including the professional qualifications of the firm’s management and SP&H's products and services.

Respectfully submitted,


SANLI PASTORE & HILL, INC.
a California Corporation
NS/TP/mi/nl
Enclosures


 
EXECUTIVE SUMMARY


Platinum owns 5,622 comic book characters in various genres. The Company’s focus is adapting its library to all media platforms. Some of Platinum’s titles include: Cowboys & Aliens, Unique, Atlantis Rising, Dead of Night, Blood Nation, Ghosting, and Kiss 4 K. With characters that have appeared in comics in 25 languages and in more than 50 countries, the Company’s library is continually expanding.

In 2007 and through the first quarter of 2008, Platinum:
 
·
Sold Unique to Disney Studios, with the anticipation that it will go into production in 2009;
 
·
Entered into a 2-year option agreement with DreamWorks, Universal Studios, Paramount Pictures, and Imagine Entertainment to acquire the film production rights to Cowboys & Aliens, with the goal to produce a feature film;
 
·
Completed a co-production deal for Dead of Night with Hyde Park Entertainment; and
 
·
Completed a co-production deal for Witchblade with Arclight Films and Top Cow Entertainment.

Currently Platinum is in negotiation with several film studios to co-produce the following titles:
 
·
Atlantis Rising
 
·
Hunter
 
·
Mal Chance 

The depth, breadth, and versatility of Platinum’s library provide a rich field for the growth of lucrative entertainment franchises. Among the 84 comic book adaptation movies since 1978 to present, 22.8% of the movies produced at least 1 sequel. With the potential to create film franchises and spin-offs, this enables the Company to produce more film projects derived from the same characters.

On February 1, 2008, Platinum became a publicly traded company (ticker symbol: PDOS.OB) on the OTCBB. For the quarter ended March 31, 2008, the stock prices per common share reached a high of $0.23 and a low of $0.09. The number of outstanding shares, as of March 31, 2008, was 216,921,227, which indicated a market capitalization of $34.7 million. Platinum successfully raised approximately $5.0 million from its initial round of private financing (“PPM”) and plans to raise additional $2.2 million in the second round. The proceeds of the offering are expected to be used for working capital. 

Platinum’s principals have spent approximately $10 million building the 5,622 character library. Platinum is actively recruiting executives, artists, and other talent.

Based upon the results of our analysis and procedures, the fair market value and fair value of equity interest in Platinum’s Intellectual Property is $150,038,000.
 

 
TABLE OF CONTENTS 

 
TABLE OF CONTENTS
   
COMPANY PROFILE
   
DATE OF VALUE
BUSINESS OVERVIEW
 1 
PRODUCTS AND SERVICES
Definition of Industry
2
Products
2
LOCATIONS AND FACILITIES
BUSINESS STRATEGY
Character Development
3
Sales and Distribution
4
CUSTOMERS AND CONSUMERS
PROPERTY AND EQUIPMENT
Fixture and Equipment
6
Licensing Rights
6
COMPANY ORGANIZATION AND STRUCTURE
Ownership
8
Executive Management
9
Management
10
Employees
10
   
FINANCIAL ANALYSIS
11
   
Income Statements (Schedule 1)
11
Balance Sheets (Schedule 2)
12
SUMMARY
14 
Schedule 1: Income Statements
15
Schedule 2: Balance Sheets
16
   
INDUSTRY ANALYSIS
17 
   
INTRODUCTION
17 
U.S. FILM ENTERTAINMENT MARKET
17 
Industry Growth
17
Number of Films Released
18
Comic Book Adaptation Movies
18
Industry Concentration
19
U.S. AND INTERNATIONAL LICENSING MARKET
20 
Industry Growth
20
Character Licensing Growth
21
U.S. DIGITAL PUBLISHING INDUSTRY
21 
U.S. COMIC BOOK PUBLISHING INDUSTRY
23 
Industry Growth
23
Comic Book Market Shares
23
U.S. VIDEO GAME INDUSTRY
24 
Industry Growth
24
SUMMARY
24 
   
COMPETITION ANALYSIS
26 
   
ECONOMIC ANALYSIS
28 
   
INTRODUCTION
28 
THE U.S. ECONOMY
28 
 

 
Growth
28
Unemployment
29
Consumer Confidence
29
Personal Income
30
Disposable Income
31
FORECASTS FOR THE U.S. ECONOMY
32 
The Anderson Forecast
32
The Livingston Survey
32
The Congressional Budget Office Survey
32
THE EUROPEAN ECONOMY
33 
European Growth
33
European Unemployment
33
FORECASTS FOR THE EUROPEAN ECONOMY
34 
The Euro-area GDP Growth Projection
34
European Economic Forecasts
34
SUMMARY
35 
   
VALUATION ANALYSIS
36 
   
INTRODUCTION
36 
DEFINITION OF FAIR MARKET VALUE
36 
DATE OF VALUE
37 
RISK/REWARD PROFILE
37 
METHODOLOGICAL APPROACHES
40 
Schedule 3: Projected Cash Flows for Licensed Film Division
43
Schedule 4: Method 1: Discount Cash Flow for Licensed Film Division
45
Schedule 5: Method 2: Market Multiplier Method for Licensed Film Division
51
Schedule 6: Fair Market Value of Intellectual Property in the Licensed Film Division
53
Schedule 7: Projected Cash Flows for Joint Venture Film Division
54
Schedule 8: Method 1: Discount Cash Flow for Joint Venture Film Division
56
Schedule 9: Method 2: Market Multiplier Method for Joint Venture Film Division
57
Schedule 10: Fair Market Value of Intellectual Property in the Joint Venture Film Division
59
Schedule 11: Projected Cash Flows for Film Fund Division
60
Schedule 12: Method 1: Discount Cash Flow for Film Fund Division
62
Schedule 13: Method 2: Market Multiplier Method for Film Fund Division
63
Schedule 14: Fair Market Value of Intellectual Property in the Joint Venture Film Division
65
Schedule 15: Projected Cash Flows for Direct to DVD Division
66
Schedule 16: Method 1: Discount Cash Flow for Direct to DVD Division
68
Schedule 17: Method 2: Market Multiplier Method for Direct to DVD Division
69
Schedule 18: Fair Market Value of Intellectual Property in the Direct to DVD Division
71
Schedule 19: Projected Cash Flow for Digital Publishing Division
72
Schedule 20: Method 1: Discount Cash Flow for Digital Publishing Division
74
Schedule 21: Method 2: Market Multiplier Method for Digital Publishing Division
76
Schedule 22: Fair Market Value of Intellectual Property in the Digital Publishing Division
78
Schedule 23: Projected Cash Flow for Video Network Division
79
Schedule 24: Method 1: Discount Cash Flow for Video Network Division
81
Schedule 25: Method 2: Market Multiplier Method for Video Network Division
82
Schedule 26: Fair Market Value of Intellectual Property in the Video Network Division
84
Schedule 27: Revenue Multiplier Method for Print Publishing Division
85
Schedule 28: Projected Cash Flow for Licensed Video Games Division
87
Schedule 29: Discounted Cash Flow Method for Licensed Video Games Division
89
Schedule 30: Discounted Cash Flow Method for Licensing and Merchandising Division
91
Schedule 31: Conclusion of Fair Market Value of the Intellectual Property
92
Exhibit 1: Licensed Film Division Assumptions
97
Exhibit 2: Time of Cash Flows from Ultimates – Licensed Film, Film Fund, Joint Venture
98
Exhibit 3: Time of Cash Flows from High Budget Action Film
99
Exhibit 4: Time of Cash Flows from High Budget Comedy Film
100
 
ii

 
Exhibit 5: Time of Cash Flows from High Budget Thriller Film
101
Exhibit 6A: Development of Equity Discount Rate
102
Exhibit 6B: Development of Rate of Return on Debt
103
Exhibit 6C: Development of Weighted Average Cost of Capital
104
Exhibit 7: Capital Structure per Film Fund, LLC Agreement
105
Exhibit 8: Joint Venture Film Division Assumptions
106
Exhibit 9: Time of Cash Flows from Low Budget Action Film
107
Exhibit 10: Time of Cash Flows from Low Budget Comedy Film
108
Exhibit 11: Time of Cash Flows from Low Budget Thriller Film
109
Exhibit 12: Time of Cash Flows from Horror Film
110
Exhibit 13: Film Fund Division Assumption
111
Exhibit 14: Time of Cash Flows from Film Fund
112
Exhibit 15: Direct to DVD Division Assumption
113
Exhibit 16: Time of Cash Flows from Ultimates – Direct to DVD
114
Exhibit 17: Time of Cash Flows from Direct to DVD Films
115
Exhibit 18: Traffic Analysis of Digital Publishing Division
116
Exhibit 19: Revenue and Cost Assumptions of Digital Publishing Division
117
Exhibit 20: Growth Assumptions of Digital Publishing Division
118
Exhibit 21A: Development of Equity Discount Rate
119
Exhibit 21B: Development of Rate of Return on Debt
120
Exhibit 21C: Development of Weighted Average Cost of Capital
121
Exhibit 22: Revenue and Cost Assumptions of Video Network Division
122
Exhibit 23: Growth Assumptions of Video Network Division
123
Exhibit 24: Time of Revenues from Licensed Video Games
124
Appendix A-1: Comic Book Adaptation Movies
125
Appendix A-2: Comic Book Adaptation Movies: Action – High Budget
126
Appendix A-3: Comic Book Adaptation Movies: Comedy – High Budget
127
Appendix A-4: Comic Book Adaptation Movies: Thriller – High Budget
128
Appendix A-5: Comic Book Adaptation Movies: Action – Low Budget
129
Appendix A-6: Comic Book Adaptation Movies: Comedy – Low Budget
130
Appendix A-7: Comic Book Adaptation Movies: Thriller– Low Budget
131
Appendix A-8: Comic Book Adaptation Movies: Horror
132
Appendix A-9: Comic Book Adaptation Movies: Low Budget All Genres
133
Appendix B: Horror Movies
134
Appendix C: Film Library Deals
136
Appendix D: Direct to DVD Movies
137
Appendix E: User Generated Content Sites Deals
138
Appendix F: General Content / E-Commerce Sites Deals
139
Appendix G-1: Video Game Unit Sales
140
Appendix G-2: Video Game Unit Sales: Comic and Manga Titles Released from 2004 - 2006
141
Appendix H: The Process of Business Valuation and Diligence Procedures
142
   
APPRAISERS CERTIFICATION AND CONTINGENT AND LIMITING CONDITIONS
144 
 
iii

 
COMPANY PROFILE 

 
DATE OF VALUE
 
Many events both within and outside a business’ control can cause significant changes in its value. These changes may occur in, but are not limited to, company management and financial performance, competitive pressures, industry and economic conditions, and investor perceptions. Therefore, the first step in a business appraisal is to determine the precise date of value. The date of value utilized herein is March 31, 2008.
 
BUSINESS OVERVIEW 1
 
Platinum Studios, LLC was founded and operated as a California limited liability company on November 20, 1996. On September 15, 2006, Platinum Studios, LLC filed with the State of California to convert Platinum Studios, LLC into Platinum Studios, Inc., (“Platinum” or the “Company”) a California C corporation. As of February 1, 2008, Platinum became a publicly traded company (ticker symbol: PDOS.OB) on the Over The Counter Bulletin Board (“OTCBB”).

Platinum controls a library consisting of 5,622 characters and is engaged principally as a comics-based entertainment company adapting characters and storylines for production in film, television, publishing and all other media. With characters that have appeared in comics in 25 languages and in more than 50 countries, the Company’s library is continually expanding.

Platinum is working to become the leading independent comic book commercialization producer for the entertainment industry across all media platforms including film, television, direct-to-DVD, digital media, publishing, and video games, creating merchandising vehicles though all retail product lines. This would allow the Company to maximize the potential and value of its content creator relationships and acquisitions, story development and character/franchise brand-building capabilities without investing significant capital.

The depth, breadth, and versatility of Platinum’s library provide a rich field for the growth of lucrative entertainment franchises. Among the 84 comic book adaptation movies since 1978 to present, 22.8% of the movies produced at least 1 sequel. With the potential to create film franchises and spin-offs, this enables the Company to produce more film projects derived from the same characters.
 

1 Obtained from Platinum’s Form 10-K filed on March 31, 2008, and the Company’s website.

1

 
PRODUCTS AND SERVICES
 
Definition of Industry 
 
Platinum is engaged principally as a comics-based entertainment company adapting characters and storylines for production in film, television, publishing and all other media. The Company derives revenues from a number of sources in each of the following areas: Print Publishing, Digital Publishing, Film entertainment, and Merchandise/Licensing. After researching the Company’s products, SP&H determined that there are three Standard Industrial Classification (“SIC”) Codes which the Company could be classified under. These SIC Codes include the following2:

 
1.
SIC Code 2721 – Periodicals, which primarily engages in publishing periodicals, or in publishing and printing periodicals;

 
2.
SIC Code 7812 – Motion Picture and Video Tape Production, which primarily engages in the production of theatrical and nontheatrical motion pictures and video tapes for exhibition or sale, including educational, industrial, and religious films; and 

 
3.
SIC Code 7379 – Computer Related Services, Not elsewhere classified, which primarily engages in supplying computer related services, not elsewhere classified.

Platinum’s current and future prospects are largely dependent on the conditions of the industries listed above. These industries are impacted by macroeconomic conditions such as GDP growth, personal and disposable income, unemployment and consumer confidence. As such, SP&H has performed an analysis of the economies in which Platinum markets and intends to market its products (see Economic Analysis section on page 28). Furthermore, we have performed an analysis of the industries listed above (see Industry Analysis section on page 17).
 
Products3
 
Platinum is a comic-based entertainment company, focused on adapting it character library to film, television, publishing (both print and digital), video games, merchandising, licensing and other media. Its library consists of 5,622 characters in various genres, including science fiction, fantasy, horror, mystery, romance, comedy, crime, action, and family.

After launching its first graphic novel in December 2006, Platinum has published over 40 comic books and graphic novels for distribution throughout the U.S.4

Platinum also owns and operates www.DrunkDuck.com, a user-generated website and one of the industry’s leading web-comic communities.5
 

2 U.S. Department of Labor, Standard Industrial Classification (SIC) System Search.
3 See Business Strategy section, page 3, for a detailed description for the Company’s plan to commercialize its products. In addition, please refer to the License Rights section, page 6, for a more detailed description of the genres and a sample of well- known character names.
4 Platinum’s Form 10-K as of December 31, 2007.
5 Company’s website.

2


In December 2007, Platinum partnered with Comflix Studios, Inc. to create www.splastk.com (“Splastk”), the first web-syndicated on-demand video network featuring free comic book inspired animated content.

Since 2006, Platinum annually organizes The Comic Book Challenge, an online talent search contest for new and aspiring comic book creators. In 2007, entrants represented nearly two dozen countries, triple the number of countries in 2006.6
 
LOCATIONS AND FACILITIES
 
Platinum’s headquarters are located at 11400 W. Olympic Boulevard, 14th Floor, Los Angeles, California, which consist of approximately 12,400 square feet. The Company entered into a five year lease term in 2006, expiring on August 31, 2011. The lease payments are as follows:

Time Period
 
Annual Lease Payment
 
September 1, 2006 – December 31,2006
 
$
127,429
 
 
$
387,383
 
 
$
402,878
 
 
$
418,993
 
 
$
435,753
 
 
$
298,147
 

Source: Platinum’s Form 10-K filed on March 31, 2008
 
BUSINESS STRATEGY7
 
Character Development 
 
Platinum is focused on adding titles and expanding its library with the primary goal of creating new franchise properties and characters. In addition to in-house development and further acquisitions, Platinum is developing content with professionals outside the realm of comic books. The Company has teamed up with screenwriters, producers, directors, movie stars, and novelists to develop entertainment content and potential new franchise properties. Every project is designed for eventual adaptation to all media platforms, including film and television, digital publishing, print publishing, video games and merchandising licensing.
 

6Per Mr. Scott Rosenberg, Chairman and CEO of Platinum Studios, Inc., as quoted in “Platinum Studios Presents The Comic Book Challenge 2008”, Business Wire, March 13, 2008.
7Obtained from Platinum’s Form10-K filed on March 31, 2008.
 
3

 
Sales and Distribution
 
Film Entertainment

Platinum is pursuing a multi-pronged approach to create feature films: 1) licensing characters and stories to third-party producers and/or affiliated major studios for production; 2) securing outside financing to produce the Company’s own slates of films; 3) entering into joint ventures with other studios; and 4) producing direct to DVD films.

Platinum has film and television development deals with several major film producers, and in 2007 the Company successfully sold one property, Unique, to Disney Studios, with the anticipation that it will go into production in 2009. Additionally, effective as of June 2007, Platinum entered into a 2-year option agreement with DreamWorks, in association with Universal Pictures, Paramount Pictures, and Imagine Entertainment, to acquire the film production rights to its property Cowboys & Aliens, the #1-ordered graphic novel in the U.S. in 2006,8 with the goal to produce a feature film. This film’s production is anticipated to begin pre-production sometime within the next 24 months.9

Platinum also intends to develop television programming using the following approaches: 1) continue the Company’s strategy of licensing characters and stories to third-party producers for sale to broadcast and cable television networks; and 2) secure third-party financing to produce the Company’s own specials and series.

Digital Publishing

Platinum owns the following sites which it uses to distribute digital content:

 
·
 
·
www.platinumstudioscomics.com– features news on Platinum’s comic books and serves as a distribution channel for comic books
 
·
www.pt78mobile.com – a mobile storefront for distribution of digital content
 
·
www.drunkduck.com– a web-comics site to host the digital distribution of the Company’s printed comics and a resource for independent comic book creators to post new material
 
·
www.kisscomicgroup.com– homepage of the Kiss comic books
 
·
www.comicbookchallenge.com– homepage of Platinum’s annual comic book creator talent search
 

8 Entertainment Weekly, January, 2007.
9 Platinum’s Form 10-K as of December 31, 2007.

4


Video Network

In December 2007, Platinum partnered with Comflix Studios, Inc. to create Splastk, the first web-syndicated on-demand video network featuring free comic book inspired animated content. As of the end of 2007, Splastk’s web traffic was at 6 million uniques and over 100 million page views per month.10  

Print Publishing

Platinum has established four channels to sell products:

 
1)
Direct to comic book store: For its first year of publishing, Platinum established a distribution agreement with Top Cow Productions to list the Company’s titles in Diamond Comic Distributors’ wholesale catalog for retail comic book stores. While this was the primary distribution chain for the Company’s comic books, however, Platinum recently established a direct contractual relationship with Diamond Comic Distributor for the listing of the Company’s properties, giving the Company more flexibility regarding the types and number of products that the Company could offer to this direct market;
 
 
2)
Online: Platinum also distributes products to consumers and retailers via the Company’s Web store and comic book site www.PlatinumStudiosComics.com;

 
3)
Traditional book retail stores: Platinum also distributes products through established distribution companies, such as the Company’s arrangement with Ingram, the leading wholesale distributor of book products. Ingram has agreed to distribute Platinum’s KISS 4K books to book stores and libraries, such as Borders, Barnes & Noble, Hastings and newsstands; and

 
4)
International distributors: Platinum has established relationships with international publishing entities to distribute translated versions of the Company’s completed series of comic books to over 100 countries throughout the world.

Licensing and Merchandising

Platinum intends to pursue opportunities via the following channels:

 
1)
General merchandising agreements with third parties in each major territory where films, television and new media will be released;

 
2)
Collectible merchandising: cultivating the worldwide collector market by allowing licensees in other countries to license abroad;

 
3)
Licensing the characters to customized advertising campaigns and/or media purchase campaigns;

 
4)
Licensing the characters to video game producers and distributors;


10 Per Mr. Scott Schneider, CEO of Comflix Studios, Inc., as quoted in “Splastk - First Web Syndicated Comic Book Fueled Video Network”, PR Newswire, December 17, 2007.

5


 
5)
Leveraging individual partners and licensees’ efforts together globally and locally to create critical mass, including promotions, contests, and third-party advertising on radio, television and new media; and

 
6)
Leveraging its relationships with hundreds of comic book publishers and distributors worldwide for the distribution of the characters in print form.
 
CUSTOMERS AND CONSUMERS
 
Platinum has been dependent upon a small number of licensing transactions with major studios and television/cable networks. The comic book characters generally appeals to young adult males ages 18 to 35. However, consumers for Platinum’s planned film and online products are expected to be multiple target audiences, primarily in the U.S. and Europe.
 
PROPERTY AND EQUIPMENT
 
Fixture and Equipment 
 
The following table indicates the net book value after accumulated depreciation of the Company’s fixtures and equipment as of December 31, 2007.

Property Plant & Equipment
 
Value
 
       
Office Equipment
 
$
10,804
 
Furniture and Fixtures
   
118,140
 
Computer Equipment
   
151,220
 
Software
   
91,292
 
Leasehold Improvements
   
20,557
 
Less: Accumulated Depreciation
   
(134,883
)
         
Net Book Value
 
$
257,130
 
 
Source: Platinum’s Form 10-K filed on March 31, 2008

There is no independent appraisal of fixtures and equipment available to SP&H.
 
Licensing Rights
 
Platinum’s library consists of 5,622 characters in various genres, including science fiction, fantasy, horror, mystery, romance, comedy, crime, action, and family. In addition to a broad spectrum of more than 1,000 characters developed in-house, Platinum also acquired the rights to the characters and storylines of Italian-based SBE Publishing’s Horror/Sci-Fi Universe, and French-based Hexagon Comics, as well as U.S.-based Top Cow and Barry Ween. Platinum’s library comprises of the following characters:

6


Universe of Characters
 
Origins
 
# of Characters
 
           
SBE Horror / Sci-Fi
  Europe    
1,048
 
Awesome Comics/RIP Media
  North America    
404
 
Top Cow Comics
  North America    
573
 
Hexagon Comics
  Europe    
702
 
Platinum Studios Macroverse
  Worldwide    
1,200+
 
Platinum Studios Acquisitions
 
Worldwide
   
1,680+
 
               
Total
         
5,622
 

Source: Provided by management.

The following describes the Company’s library of characters in more detail:11

SBE Horror/Sci-Fi

 
·
Characters: 1,048
Dylan Dog acquired from SBE: 319 characters
Legs Weaver acquired from SBE: 271 characters
Nathan Never acquired from SBE: 456 characters

On the SBE properties, the Company has acquired all right, title and interest in and to all 3 properties (Dylan Dog, Legs Weaver, and Nathan Never), excluding only comic book print publication rights. Platinum originally had 10 years in which to produce a motion picture or television program based on these properties to preclude a reversion of rights. In connection therewith, on February 29, 2008, Platinum received a notice of reversion; however, the Company has 12 months from the date of such notice to commence principal photography on a picture, whereupon reversion rights would be terminated.  The Company has a reasonable belief that it will commence principal photography on a picture by February 28, 2009 thereby terminating any reversion rights.

Awesome Comics/RIP Media

 
·
Characters: 404

Platinum has all rights worldwide, not including print comic publishing rights. Platinum has the exclusive right to enter into agreements related to the licensing of motion picture rights and allied/ancillary rights until the date upon which Platinum Studios’ CEO, Mr. Scott Mitchell Rosenberg, is no longer at least one of the following: (a) an executive officer of the Company; (b) a member of the Board of Directors of the Company, or (c) holds at least 30% of the outstanding capital stock of the Company.


11 Per Platinum’s Form 10-K filed on March 31, 2008.

7


Top Cow

 
·
Characters: 573

Platinum has all rights for film and television worldwide. Publishing is excluded and certain non-film ancillary rights subject to preexisting deals (certain properties only) are also excluded. Platinum has the exclusive right to enter into agreements related to the licensing of motion picture rights and allied/ancillary rights through January 30, 2010. The rights can be extended through January 30, 2011 with an additional payment of $350,000 on or before June 30, 2010.

Hexagon Library from Mosaic Multimedia

 
·
Characters: 702

Platinum has all rights worldwide, not including print comic publishing rights, contingent on verification of chain-of-title and European legal documentation. Platinum has the exclusive right to enter into agreements related to the licensing of motion picture rights and allied/ancillary rights through January 1, 2014. The rights can be extended through January 1, 2016 with an additional payment of $196,000 on or before June 1, 2011. Platinum can also have the rights in perpetuity with a payment of $600,000 by January 1, 2016. The agreement requires the formation of an LLC co-owned by Mosaic Multimedia and Platinum Studios with Platinum acting as manager.

Platinum Studios Macroverse

 
·
Characters: 1,200+

Platinum has all rights worldwide, in all media.

Platinum Studios Acquisitions

 
·
Characters: 1,680+

Platinum has all rights worldwide, in all media.
 
COMPANY ORGANIZATION AND STRUCTURE
 
The following sections discuss Platinum’s organization, including its ownership, management, and employees.
 
Ownership 
 
On January 10, 2008, the Securities and Exchange Commission declared effective the Form SB-2 registration statement originally filed by Platinum on September 4, 2007. Under the Form SB-2, Platinum provided a prospectus to offer the resale by the selling stockholders of up to 66,255,825 shares. On January 18, 2008, Platinum commenced a private placement for the sale of up to 15,000,000 shares of the Company’s common stock at a purchase price of $0.15 per share, for an aggregate purchase price of up to $2,250,000. As of February 1, 2008, Platinum became a publicly traded company (ticker symbol: PDOS.OB) on the Over The Counter Bulletin Board (“OTCBB”). For the quarter ended March 31, 2008, the stock prices per common share reached a high of $0.23 and a low of $0.09. The number of outstanding shares, as of March 31, 2008, was 216,921,227, which indicated a market capitalization of $34.7 million. Platinum successfully raised approximately $5.0 million from the initial private placement offering (“PPM”) and plans to raise additional $2.2 million in a second private placement round.

8


The following table displays the Company’s shareholders and the number of shares held on a fully diluted basis as of January 9, 2008:
 
Name
 
Ownership Percentage
 
No. Shares
 
           
Common stock resale offering
   
24.4
%
 
Up to 49,047,250
 
Charlotte Rosenberg
   
8.6
%
 
17,208,575
 
Total Common Stock offered
   
32.92
%
 
Up to 66,255,825
 
               
Scott Rosenberg
   
63.7
%
 
128,250,000
 
Brian Altounian
   
9.2
%
 
19,940,000
 
Helene Presky
   
3.7
%
 
8,000,000
 
Total Executive Shareholders
   
76.6
 
135,000,000
 
               
Total
   
100
%
 
Up to 201,255,825
 

Source: Platinum’s Form 10-K filed on March 31, 2008
 
Executive Management
 
As of January 9, 2008, the executive management, where indicated, was comprised of the following individuals:

 
1.
Scott Mitchell Rosenberg – Chairman & Chief Executive Officer

Mr. Rosenberg founded Platinum Studios, LLC in 1996 and has served as the Chairman of Platinum Studios. As founder and head of Malibu Comics, Mr. Rosenberg produced the Men In Black comic book, which he took to Sony to become a billion-dollar film franchise. Malibu was bought by Marvel Comics in 1994. Mr. Rosenberg’s salary was $34,615 in 2006 and $300,000 in 2007.

 
2.
Brian Kenneth Altounian – President, Chief Operating Officer and Director

Mr. Altounian has been Chief Operating Officer since June 2005, and was appointed to serve as President in September 2006. Mr. Altounian's background included business development, finance, operations and administration for a variety of start-ups, Fortune 100 companies, and public and private organizations. Mr. Altounian had worked extensively in the entertainment and high-tech industries. Mr. Altounian’s salary was $63,961 in 2005, $299,039 in 2006 and $300,000 in 2007.

9


 
3.
Jill Zimmerman – Director

Ms. Zimmerman served as a director since September 16, 2006. Ms. Zimmerman was Vice President at the Alford Group, a consulting firm based in Evanston, Illinois. Ms. Zimmerman previously served as a Crisis Program Supervisor and Director of Development at Alternatives, Inc. a non-profit corporation from November 1994 through May 2005.

 
4.
Helene Pretsky – Corporate Secretary and General Counsel

Ms. Pretsky has served as the Company’s general counsel since January 2006 and its corporate secretary and Executive Vice President since October 1 2006. Ms. Pretsky, a securities/corporate attorney with expertise in intellectual property, had focused her twenty-year legal career on representing start-up, early-stage revenue companies in the high-tech, emerging technologies and entertainment industries. Ms. Pretsky’s salary was $161,187 in 2006, and $200,000 in 2007.
 
Management
 
In addition to executive management above, the following table lists the names and titles of Platinum’s key managers:

Name
 
Title
 
Joined Platinum in
         
Norman Lambert
 
Executive Vice President, Business Development
 
2006
         
Sean O’Reilly
 
Head of Publishing and Animation
 
2007
         
Richard Marincic
 
Director of Film/Television Department
 
2004
         
Dan Forcey
 
Vice President, Content Development
 
2007
         
Zachary Pennington
 
Vice President, Creative Design
 
2006

Source: Platinum’s Form SB-2 filed on January 10, 2008.
 
Employees
 
As of March 22, 2008, Platinum had 23 full-time and 3 part-time employees.
 
10


 
FINANCIAL ANALYSIS

 
SP&H analyzed Platinum’s audited financial statements for the fiscal years ending December 31, 2002 through 2007 (See Schedules 1 and 2).
 
Income Statements (Schedule 1)
 
Total Revenues

The following chart displays Platinum’s Total Revenues from 2002 through 2007:

PLATINUM STUDIOS Logo

Source: Audited financial statements for 2002 through 2006,
10-K as of December 31, 2007.

Total Revenues increased from $334,800 in 2002 to $1,956,054 in 2007 at an annual compound rate (“ACR”) of 42.3%. As of the date of value, Platinum had been dependent upon a small number of licensing transactions with major studios and television/cable networks. Total Revenues in 2007 was $1,956,054 compared to $180,500 in 2006. The increased Total Revenues was primarily attributable to an increase in option fee revenue of $860,500 and first look revenue of $450,000.
 
Cost of Revenues

Platinum did not incur any Cost of Revenues from 2002 though 2006. In 2007, Cost of Revenues increased to $278,442, representing 14.2% of Total Revenues.

11

 
Total Operating Expenses

The following graph represents Platinum’s Total Operating Expenses from 2002 through 2007:

PLATINUM STUDIOS Logo

Source: Audited financial statements for 2002 through 2006,
10-K as of December 31, 2007.

Total Operating Expenses increased from $541,209 in 2002 to $6,302,399 in 2007 as the Company expanded its operations. The majority of Operating Expenses was due to Salaries, as the Company actively recruited executives and other talents to help exploit the Company’s library of comic book characters.
 
Operating Income (Loss)

Platinum had Operating Losses from 2002 through 2007, as low as -$21,730 in 2004 and as high as -$4,624,787 in 2007. This was due to the establishment and expansion of the business.
 
Net Income (Loss)

Platinum had Net Losses from 2002 through 2007, as low as -$354,472 in 2004 and as high as -$5,192,815 in 2007. This was due to the establishment and expansion of the business.
 
Balance Sheets (Schedule 2) 
 
Assets

Total Current Assets increased significantly from $15,137 in 2002 to $28,027 in 2003, declined to $8,141 in 2004, and then rose to $449,138 in 2006 but decreased to $237,792 in 2007. The large decrease occurring between 2006 and 2007 was due to an approximately $326,990 decrease in Cash.

12


Property Plant & Equipment accounted for $36,632 in 2002, declined to $10,408 in 2004, and then rose to $268,981 in 2006 but decreased to $257,130 in 2007.

Character Development Costs increased from $148,573 in 2002 to $563,921 in 2004 as the Company expanded its library of characters.

Total Assets grew from $201,827 in 2002 to $583,455 in 2004, decreased to $514,720 in 2005, and then rose to $1,141,088 in 2006 but decreased to $802,301 in 2007 as a result of the factors discussed above.
 
Liabilities

Total Current Liabilities decreased from $1,137,271 in 2002 to $128,564 in 2004 and grew to $3,798,650 in 2007. During the period under review, Current Liabilities consisted mainly of Accounts Payable, Accrued Expenses and Short-term Notes Payable. Total Non-Current Liabilities increased from $5,065,305 in 2002 to $9,664,312 in 2005 and decreased to $2,698,338 in 2007 as the Company repaid the uncollateralized loans received from Rosenberg IP in 2004. As a result of the factors described above, Total Liabilities varied between $5,672,224 and $9,664,312 during the period under review.
 
Shareholders’ Equity

Total Shareholders’ Equity was composed of Common Stock, Additional Paid-in Capital, and Retained Deficit. As Platinum was a start-up company and generated Net Losses from 2002 through 2007, Total Shareholders’ Equity was negative during the period under review.

The Company’s December 31, 2007 Form 10-K states that Platinum plans to seek additional financing in order to execute its business plan, but there is no assurance the Company will be able to obtain such financing on terms favorable to the Company or at all. These items raise substantial doubt about the Company’s ability to continue as a going concern, which is mentioned in the independent auditors’ cover letter to the audited financial statements for fiscal year 2007.

Since Platinum had minimum Revenues and significant Net Losses during the period under review, and the Company’s business plan is to generate significant film entertainment and online revenues in the next several years through active exploitation of its comic book character library, we have given limited consideration to Platinum’s historical financial performance as a basis for our valuation. However, our valuation takes into account the risks of the Company not obtaining adequate financing and its ability to continue as a going concern.

13

 
SUMMARY
 
Platinum’s Total Revenues increased at an ACR of 42.3% from 2002 through 2007. Platinum did not incur any Cost of Revenues from 2002 though 2006. In 2007, Cost of Revenues represented 14.2% of Total Revenues. Total Operating Expenses increased during the same period as the Company actively recruited executives and other talent. Platinum had Operating Losses and Net Losses from 2002 through 2007, due to the establishment and expansion of the business.

Total Assets grew at an ACR of 31.8% from 2002 through 2007. Total Liabilities varied between $5,672,224 and $9,664,312 during the same period. Total Shareholders’ Equity was negative due to Net Losses from 2002 through 2007.

The Company’s December 31, 2007 Form 10-K stated that Platinum plans to seek additional financing in order to execute its business plan, but that there is no assurance the Company will be able to obtain such financing on terms favorable to the Company or at all.

We have given limited consideration to Platinum’s historical financial performance as a basis for our valuation since the Company’s business plan is to generate significant film entertainment and online revenues in the next several years through active exploitation of its comic book character library.
 
14

 

 
Schedule 1
Platinum Studios, Inc.
Income Statements
For the Years Ending December 31,
 

 
     
2003
 
2004
 
2005
 
2006
 
2007
 
   
(1)
 
(2)
 
(3)
 
(4)
 
(5)
 
(6)
 
                                                               
Total Revenues
 
$
334,800
 
100.0
%
$
120,667
 
100.0
%
$
677,406
 
100.0
%
$
162,500
 
100.0
%
$
180,500
 
100.0
%
$
1,956,054
 
100.0
%
                                                               
Cost of Revenues
                                                             
Fees
   
-
       
-
       
-
       
-
       
-
     
$
171,229
 
8.8
%
Merchandising
   
-
       
-
       
-
       
-
       
-
       
10,217
 
0.5
%
Other
   
-
       
-
       
-
       
-
       
-
       
96,996
 
5.0
%
Total Cost of Revenues
 
$
0
 
0.0
%
$
0
 
0.0
%
$
0
 
0.0
%
$
0
 
0.0
%
$
0
 
0.0
%
$
278,442
 
14.2
%
                                                               
Gross Profit
 
$
334,800
 
100.0
%
$
120,667
 
100.0
%
$
677,406
 
100.0
%
$
162,500
 
100.0
%
$
180,500
 
100.0
%
$
1,677,612
 
85.8
%
                                                               
Operating Expenses
                                                             
Operating Expenses (excluding Depreciation)
   
-
       
-
       
-
     
$
1,607,672
 
989.3
%
$
3,168,078
 
1755.2
%
$
5,176,142
 
264.6
%
Research and Development
   
-
       
-
       
-
       
243,833
 
150.1
%
 
764,282
 
423.4
%
 
960,396
 
49.1
%
Depreciation and Amortization
   
-
       
-
       
-
       
7,436
 
4.6
%
 
73,486
 
40.7
%
 
165,861
 
8.5
%
Total Operating Expenses
 
$
541,209
 
161.7
%
$
633,568
 
525.1
%
$
699,136
 
103.2
%
$
1,858,941
 
1144.0
%
$
4,005,846
 
2219.3
%
$
6,302,399
 
322.2
%
                                                               
Operating Income (Loss)
  $
(206,409
)
-61.7
%
 $
(512,901
)
-425.1
%
$
(21,730
)
-3.2
%
$
(1,696,441
)
-1044.0
%
$
(3,825,346
)
-2119.3
%
$
(4,624,787
)
-236.4
%
                                                               
Other Expenses
                                                             
Loss on Disposition of Assets
  $
(13,849
)
-4.1
%
(10,098
)
-8.4
%
$
(4,829
)
-0.7
%
$
0
 
0.0
%
$
(33,260
)
-18.4
%
$
(24,000
)
-1.2
%
Interest Expense
   
(396,009
)
-118.3
%
 
(299,771
)
-248.4
%
 
(327,913
)
-48.4
%
 
(390,288
)
-240.2
%
 
(391,745
)
-217.0
%
 
(544,028
)
-27.8
%
Other Income
   
0
 
0.0
%
 
0
 
0.0
%
 
0
 
0.0
%
 
5,814
 
3.6
%
 
2,571
 
1.4
%
 
0
 
0.0
%
Other Expenses
   
0
 
0.0
%
 
0
 
0.0
%
 
0
 
0.0
%
 
0
 
0.0
%
 
(25,000
)
-13.9
%
 
0
 
0.0
%
Total Other Expenses
  $
(409,858
)
-122.4
%
$
(309,869
)
-256.8
%
(332,742
)
-49.1
%
(384,474
)
-236.6
%
$
(447,434
)
-247.9
%
$
(568,028
)
-29.0
%
                                                               
Net Income (Loss)
  $ 
(616,267
-184.1
$
(822,770
-681.9
$ 
(354,472
)
-52.3
$
(2,080,915
-1280.6
$
(4,272,780
-2367.2
$
(5,192,815
-265.5
%
 
Sources: Platinum Studios, Inc. Audited Financial Statements for the periods ending December 31, 2002 through 2007.
 
SANLI PASTORE & HILL, INC.
15

 

 
Schedule 2
Platinum Studios, Inc.
Balance Sheets
As of December 31,
 

 
     
2003
 
2004
 
2005
 
2006
 
2007
 
   
(1)
 
(2)
 
(3)
 
(4)
 
(5)
 
(6)
 
Assets
                                                             
                                                               
Current Assets
                                                             
Cash
 
$
8,380
 
4.2
$
20,642
 
9.5
$
0
 
0.0
$
11,843
 
2.3
$
331,435
 
29.0
$
4,445
 
0.6
%
Accounts receivable
   
0
 
0.0
%
 
0
 
0.0
%
 
0
 
0.0
%
 
0
 
0.0
%
 
0
 
0.0
%
 
44,695
 
5.6
%
Other receivable
   
0
 
0.0
%
 
0
 
0.0
%
 
0
 
0.0
%
 
0
 
0.0
%
 
0
 
0.0
%
 
20,000
 
2.5
%
Prepaid expenses
   
6,757
 
3.3
%
 
7,385
 
3.4
%
 
8,141
 
1.4
%
 
89,347
 
17.4
%
 
105,603
 
9.3
%
 
109,124
 
13.6
%
Deposits
   
0
 
0.0
%
 
0
 
0.0
%
 
0
 
0.0
%
 
1,561
 
0.3
%
 
0
 
0.0
%
 
0
 
0.0
%
Retainers
   
0
 
0.0
%
 
0
 
0.0
%
 
0
 
0.0
%
 
0
 
0.0
%
 
0
 
0.0
%
 
0
 
0.0
%
Inventory
   
0
 
0.0
%
 
0
 
0.0
%
 
0
 
0.0
%
 
0
 
0.0
%
 
0
 
0.0
%
 
59,528
 
7.4
%
Stock offering costs
   
0
 
0.0
%
 
0
 
0.0
%
 
0
 
0.0
%
 
0
 
0.0
%
 
12,100
 
1.1
%
 
0
 
0.0
%
Total Current Assets
 
$
15,137
 
7.5
%
$
28,027
 
12.9
%
$
8,141
 
1.4
%
$
102,751
 
20.0
%
$
449,138
 
39.4
%
$
237,792
 
29.6
%
                                                               
Property and Equipment
                                                             
Office equipment
 
$
65,218
 
32.3
%
$
65,218
 
29.9
%
$
65,218
 
11.2
%
$
69,633
 
13.5
%
$
10,804
 
0.9
%
$
10,804
 
1.3
%
Furniture and fixtures
   
22,347
 
11.1
%
 
22,347
 
10.2
%
 
22,347
 
3.8
%
 
24,108
 
4.7
%
 
107,317
 
9.4
%
 
118,140
 
14.7
%
Computer equipment
   
53,855
 
26.7
%
 
22,350
 
10.2
%
 
12,226
 
2.1
%
 
37,974
 
7.4
%
 
105,054
 
9.2
%
 
151,220
 
18.8
%
Software
   
0
 
0.0
%
 
0
 
0.0
%
 
0
 
0.0
%
 
3,345
 
0.6
%
 
85,576
 
7.5
%
 
91,292
 
11.4
%
Leasehold improvements
   
0
 
0.0
%
 
0
 
0.0
%
 
0
 
0.0
%
 
23,728
 
4.6
%
 
20,557
 
1.8
%
 
20,557
 
2.6
%
Total Property and Equipment
   
141,420
 
70.1
%
 
109,915
 
50.4
%
 
99,791
 
17.1
%
 
158,788
 
30.8
%
 
329,308
 
28.9
%
 
392,013
 
48.9
%
Less: Accumulated depreciation
   
(104,788
)
-51.9
%
 
(88,318
)
-40.5
%
 
(89,383
)
-15.3
%
 
(96,819
)
-18.8
%
 
(60,327
)
-5.3
%
 
(134,883
)
-16.8
%
Net Property and Equipment
 
$
36,632
 
18.2
%
$
21,597
 
9.9
%
$
10,408
 
1.8
%
$
61,969
 
12.0
%
$
268,981
 
23.6
%
$
257,130
 
32.0
%
                                                               
Character Development Costs
                                                             
Projects in process
 
$
104,521
 
51.8
%
$
160,126
 
73.4
%
$
552,724
 
94.7
%
$
0
 
0.0
%
$
0
 
0.0
%
$
0
 
0.0
%
Completed Projects
   
44,052
 
21.8
%
 
7,329
 
3.4
%
 
11,197
 
1.9
%
 
0
 
0.0
%
 
0
 
0.0
%
 
0
 
0.0
%
Net Character Development Costs
 
$
148,573
 
73.6
%
$
167,455
 
76.8
%
$
563,921
 
96.7
%
$
0
 
0.0
%
$
0
 
0.0
%
$
0
 
0.0
%
                                                               
Other Assets
                                                             
Web Sties
 
$
0
 
0.0
%
$
0
 
0.0
%
$
0
 
0.0
%
$
0
 
0.0
%
$
64,000
 
5.6
%
$
40,000
 
5.0
%
Long Term Deposits
   
0
 
0.0
%
 
0
 
0.0
%
 
0
 
0.0
%
 
0
 
0.0
%
 
39,404
 
3.5
%
 
39,118
 
4.9
%
Intangible Assets
                                                             
Character Library - Top Cow
   
0
 
0.0
%
 
0
 
0.0
%
 
0
 
0.0
%
 
350,000
 
68.0
%
 
350,000
 
30.7
%
 
350,000
 
43.6
%
Character Library Amortization - Top Cow
   
0
 
0.0
%
 
0
 
0.0
%
 
0
 
0.0
%
 
0
 
0.0
%
 
(30,435
)
-2.7
%
 
(121,739
)
-15.2
%
Net Intangible Assets
   
0
 
0.0
%
 
0
 
0.0
%
 
0
 
0.0
%
 
350,000
 
68.0
%
 
319,565
 
28.0
%
 
228,261
 
28.5
%
Other
   
1,485
 
0.7
%
 
985
 
0.5
%
 
985
 
0.2
%
 
0
 
0.0
%
 
0
 
0.0
%
 
0
 
0.0
%
Total Other Assets
 
$
1,485
 
0.7
%
$
985
 
0.5
%
$
985
 
0.2
%
$
350,000
 
68.0
%
$
422,969
 
37.1
%
$
307,379
 
38.3
%
                                                               
Total Assets
 
$
201,827
 
100.0
%
$
218,064
 
100.0
%
$
583,455
 
100.0
%
$
514,720
 
100.0
%
$
1,141,088
 
100.0
%
$
802,301
 
100.0
%
                                                               
Liabilities and Stockholders' Equity
                                                             
                                                               
Liabilities
                                                             
                                                               
Current Liabilities
                                                             
Bank overdraft
 
$
0
 
0.0
%
$
0
 
0.0
%
$
5,852
 
1.0
%
$
0
 
0.0
%
$
0
 
0.0
%
$
89,665
 
11.2
%
Line of credit
   
1,000,000
 
495.5
%
 
0
 
0.0
%
 
0
 
0.0
%
 
0
 
0.0
%
 
0
 
0.0
%
 
0
 
0.0
%
Accounts payable
   
134,145
 
66.5
%
 
105,653
 
48.5
%
 
109,802
 
18.8
%
 
131,131
 
25.5
%
 
231,849
 
20.3
%
 
663,848
 
82.7
%
Accrued expenses
   
3,126
 
1.5
%
 
0
 
0.0
%
 
12,910
 
2.2
%
 
64,352
 
12.5
%
 
192,118
 
16.8
%
 
788,868
 
98.3
%
Loans payable to member
   
0
 
0.0
%
 
253,308
 
116.2
%
 
0
 
0.0
%
 
0
 
0.0
%
 
0
 
0.0
%
 
0
 
0.0
%
Deferred revenue
   
0
 
0.0
%
 
0
 
0.0
%
 
0
 
0.0
%
 
175,000
 
34.0
%
 
750,000
 
65.7
%
 
100,000
 
12.5
%
Short-term notes payable to shareholder
   
0
 
0.0
%
 
0
 
0.0
%
 
0
 
0.0
%
 
0
 
0.0
%
 
1,004,078
 
88.0
%
 
1,889,908
 
235.6
%
Related party payable
   
0
 
0.0
%
 
0
 
0.0
%
 
0
 
0.0
%
 
20,000
 
3.9
%
 
243,079
 
21.3
%
 
193,079
 
24.1
%
Capital leases payable, current
   
0
 
0.0
%
 
0
 
0.0
%
 
0
 
0.0
%
 
6,441
 
1.3
%
 
55,820
 
4.9
%
 
73,282
 
9.1
%
Total Current Liabilities
 
$
1,137,271
 
563.5
%
$
358,961
 
164.6
%
$
128,564
 
22.0
%
$
396,924
 
77.1
%
$
2,476,944
 
217.1
%
$
3,798,650
 
473.5
%
                                                               
Long Term Liabilities
                                                             
Accrued interest due to member
 
$
0
 
0.0
%
$
0
 
0.0
%
$
0
 
0.0
%
$
1,067,465
 
207.4
%
$
75,031
 
6.6
%
$
60,479
 
7.5
%
Deferred Revenue
   
486,667
 
241.1
%
 
502,367
 
230.4
%
 
625,000
 
107.1
%
 
750,000
 
145.7
%
 
0
 
0.0
%
 
0
 
0.0
%
Due to Related Party
   
0
 
0.0
%
 
0
 
0.0
%
 
20,000
 
3.4
%
 
0
 
0.0
%
 
0
 
0.0
%
 
0
 
0.0
%
Long-term portion of capital lease obligations
   
0
 
0.0
%
 
0
 
0.0
%
 
0
 
0.0
%
 
13,591
 
2.6
%
 
148,721
 
13.0
%
 
106,395
 
13.3
%
Long-term debt payable to member
   
4,578,638
 
2268.6
%
 
6,180,235
 
2834.1
%
 
6,987,872
 
1197.7
%
 
7,436,332
 
1444.7
%
 
3,326,107
 
291.5
%
 
2,531,464
 
315.5
%
Total Long Term Liabilities
 
$
5,065,305
 
2509.7
%
$
6,682,602
 
3064.5
%
$
7,632,872
 
1308.2
%
$
9,267,388
 
1800.5
%
$
3,549,859
 
311.1
%
$
2,698,338
 
336.3
%
                                                               
Total Liabilities
 
$
6,202,576
 
3073.2
%
$
7,041,563
 
3229.1
%
$
7,761,436
 
1330.3
%
$
9,664,312
 
1877.6
%
$
6,026,803
 
528.2
%
$
6,496,988
 
809.8
%
                                                               
Stockholders' Equity (Deficit)
                                                             
                                                               
Common stock, $.0001 par value, 500,000,000 shares authorized, 158,056,000 issued, and outsatnding at December 31, 2006
 
$
0
 
0.0
%
$
0
 
0.0
%
$
0
 
0.0
%
$
0
 
0.0
%
$
15,806
 
1.4
%
$
20,126
 
2.5
%
Additional paid in-capital
   
0
 
0.0
%
 
0
 
0.0
%
 
0
 
0.0
%
 
0
 
0.0
%
 
(628,741
)
-55.1
%
 
3,750,782
 
467.5
%
Members equity/ (deficit)
   
(6,000,749
)
-2973.2
%
 
(6,823,509
)
-3129.1
%
 
(7,177,981
)
-1230.3
%
 
(9,149,592
)
-1777.6
%
 
0
 
0.0
%
 
0
 
0.0
%
Retained earnings/ (deficit)
   
0
 
0.0
%
 
0
 
0.0
%
 
0
 
0.0
%
 
0
 
0.0
%
 
(4,272,780
)
-374.4
%
 
(9,465,595
)
-1179.8
%
Total stockholders' equity/ (deficit)
  $
(6,000,749
)
-2973.2
%
$
(6,823,509
)
-3129.1
%
$
(7,177,981
)
-1230.3
%
$
(9,149,592
)
-1777.6
%
$
(4,885,715
)
-428.2
%
$
(5,694,687
)
-709.8
%
                                                               
Total Liabilities and Stockholders' Equity
 
$
201,827
 
100.0
%
$
218,054
 
100.0
%
$
583,455
 
100.0
%
$
514,720
 
100.0
%
$
1,141,088
 
100.0
%
$
802,301
 
100.0
%
 
Sources: Platinum Studios, Inc. Audited Financial Statements for the periods ending December 31, 2002 through 2007.
 
SANLI PASTORE & HILL, INC.
16

 
INDUSTRY ANALYSIS

 
INTRODUCTION
 
Many factors can contribute to the outlook for an industry. In addition to the intensity of competition, the health of an industry may be shaped by demand from its customer base. Looming technological developments, the constant threat of substitute products or services, and broad economic factors may also play a role in any industry’s future.

To evaluate Platinum Studios, it is necessary to analyze the industry conditions under which it operates. Platinum operates as a comic-based entertainment company, whose core business is bringing comic book projects to feature film and television. The Company derives its revenues from the following sources: (1) film entertainment; (2) merchandising and licensing; (3) digital publishing; (4) print publishing; and (5) video games. Therefore, in the following sections, SP&H analyzed the U.S. (1) film entertainment market; (2) merchandising and licensing market (U.S. and international); (3) digital publishing industry; (4) comic book publishing industry; and (5) video games industry.
 
U.S. FILM ENTERTAINMENT MARKET
 
Industry Growth

The U.S. film entertainment industry is largely located in California, which includes Hollywood, and accounts for about 70.0% of total domestic film production.12 In general, the films made in Hollywood dominate the domestic and international film market. The following graph shows U.S. box office revenues from 2001 to 2007:

PLATINUM STUDIOS Logo

Source: Theatrical Market Statistics 2007, Motion Picture Association of America.
 

12 Motion Picture and Video Production, IBISWord Industry Report, October 2007.

17


U.S. box office revenues increased from $8.1 billion in 2001 to $9.6 billion in 2007, at an ACR of 2.9%. U.S. box office revenues grew significantly in 2001 and 2002, at growth rates of 8.8% and 14.1%, respectively. In 2003, U.S. box office revenues decreased slightly by 1.2%, and increased slightly by 0.5% in 2004. U.S. box office revenues declined 4.2% in 2005, after which revenues rose 3.5% to reach $9.1 billion in 2006. In 2007, U.S. box office revenues were at a new all-time record of $9.6 billion.
 
Number of Films Released
 
The following graph illustrates the historical growth of the number of U.S. films released from 2001 to 2007:
 
PLATINUM STUDIOS Logo

Source: Theatrical Market Statistics 2007, Motion Picture Association of America.

The number of films released increased from 483 in 2001 to 603 in 2007, at an ACR of 3.8%. Growth rates ranged from a low of -3.5% in 2002 to a high of 11.6% in 2004.
 
Comic Book Adaptation Movies
 
The following graph shows U.S. box office revenues of comic book adaptation movies from 2002 to 2007:

18

 
PLATINUM STUDIOS Logo

Source: Box Office Mojo, www.boxofficemojo.com.

U.S. box office revenues of comic book adaptation movies increased from $780.9 million in 2002 to $888.6 million in 2007, at an ACR of 2.6%. Annual revenues during the same period ranged from $505.0 million in 2006 to $888.6 million in 2007, while annual growth rates were lowest in 2003 at -30% and highest in 2007 at 76%. The year 2002 included the release of Spider Man and Men in Black II. As movie making technology becomes more easily accessible, the production of comic book movies has become more popular. This has also helped the success of independent movies such as 30 Days of Night.

In regards to the comic book market, the Company’s Form 10-K states the following:

The comic book market is highly sought after by the entertainment industry for the purpose of mining for new material. As proof of this appeal, two recent trade articles have pinpointed the virtues of comics publishing as a credible source of new material in Hollywood. Daily Variety and Hollywood Reporter have each reported separately that the big moneymakers are fresh concepts and comic books. Among the better averages were pics based on comic books: There were only 13 such films, and the $2.8 billion total means that each comic book hit averaged a $215 million gross. Which explains why Hollywood is so hot to film comic books."13 
 
Industry Concentration
 
According to Box Office Mojo, an online movie publication and box office tracker, the movie releases of six film distribution companies typically accounts for approximately 80% of box office revenues in the U.S.14. The following table provides market share data for major distributors in 2007:


13 How to make box office gold, Marc Graser, Daily Variety, 07/06/2007.
14 Box Office Mojo, http://www.boxofficemojo.com

19


Distributor
 
Market Share
 
       
Paramount
   
15.5
%
Warner Bros.
   
14.7
%
Buena Vista
   
14.0
%
Sony/Columbia
   
12.9
%
Universal
   
11.4
%
20th Century Fox
   
10.5
%
New Line
   
5.0
%
Lionsgate
   
3.8
%
MGM/UA
   
3.8
%
Fox Searchlight
   
1.4
%
Miramax
   
1.3
%
Rogue Pictures
   
0.8
%
Total major distributors
   
95.1
%
Others
   
4.9
%
Total
   
100.0
%

Source: Box Office Mojo.

The industry is forecasted to grow at an average annual rate of 3.7% over the next five years, 2008 through 2012.15 
 
U.S. AND INTERNATIONAL LICENSING MARKET
 
Industry Growth

According to License! Global Magazine, the U.S. remained the largest market, accounting for 65% of the total worldwide retail sales of licensed merchandise in 2006.16 The following graph shows worldwide retail sales of licensed products from 2001 to 2006:

PLATINUM STUDIOS Logo

Source: 2007 Industry Annual Report, License! Global Magazine.


15 Motion Picture and Video Production, IBISWord Industry Report, October 2007.
16 2007 Industry Annual Report, License! Global Magazine.

20


Worldwide retail sales of licensed products increased from $165.6 billion in 2001 to $187.4 billion in 2006, at an ACR of 2.5%. After a dip in 2001, worldwide retail sales of licensed products increased by 4.3% in 2002, and then decreased slightly by 0.5% in 2003. From 2004 to 2006, revenues continued to grow, with growth rates of 1.5%, 3.2%, and 3.6%, respectively.
 
Character Licensing Growth
 
Character licensing is the largest category in the total worldwide retail sales of licensed products. The following graph shows worldwide retail sales of licensed products from 2001 to 2006:

PLATINUM STUDIOS Logo

Source: 2007 Industry Annual Report, License! Global Magazine.

Worldwide character licensing revenues increased from $38.5 billion in 2001 to $42.7 billion in 2006, at an ACR of 2.1%. Overall, character licensing revenues mirrored the trend of the total worldwide licensing revenues. After a dip in 2001, character licensing revenues increased by 4.4% in 2002, and then decreased by 2.3% in 2003. From 2004 to 2006, revenues continued to grow, with growth rates of 1.8%, 2.9%, and 3.8%, respectively.
 
U.S. DIGITAL PUBLISHING INDUSTRY

With the advent of significant technological improvements, the digital publishing industry has grown substantially since late 1990. The increasing popularity and availability of electronic books are being driven largely by the proliferation of portable devices and software that made it possible for one to conveniently download and read content via the Internet. According to the International Digital Publishing Forum, eBooks represents the fastest growing segment of the publishing industry.17 The following graph shows U.S. trade wholesale eBooks sales from 2002 to 2007:


17 http://www.idpf.org.

21


PLATINUM STUDIOS Logo

Source: International Digital Publishing Forum.

U.S. wholesale eBooks sales increased from $5.8 million in 2002 to $31.8 million in 2007, at an ACR of 40.6%. U.S. wholesale eBooks sales experienced significant growth in 2003 and 2004, with growth rates of 26.7% and 31.0%, respectively. After moderate growth in 2005, U.S. wholesale eBooks sales rose 108.7% to reach $22.6 million in 2006. In 2007, U.S. wholesale eBooks sales reached $31.8 million, with a growth rate of 40.7%.

According to Standard & Poor’s, internet advertising is the fastest growing of all direct marketing channels, driven largely by advertisers’ desire to tap into the rapidly growing online retail market. The following graph shows U.S. internet advertising revenues from 2000 to 2007:

PLATINUM STUDIOS Logo

Source: Internet Advertising Revenue Report, Internet Advertising Bureau and PricewaterhouseCoopers.

U.S. internet advertising revenues increased from $8.1 billion in 2000 to $21.1 billion in 2007, at an ACR of 14.7%. Growth rates in 2001 and 2002 were negative due to poor economic conditions and the dotcom crash. From 2003 through 2007, U.S. internet advertising revenues experienced substantial growth, during which period growth rates varied from 21.7% to 35.2%.

22

 
U.S. COMIC BOOK PUBLISHING INDUSTRY
 
Industry Growth

According to Comics Buyer's Guide, one of the longest-running periodical reporting on the comic book industry, the U.S. comics industry saw its seventh consecutive year of increased sales in 2007. The following graph shows the estimated overall U.S. comic book sales from 2001 to 2007:

PLATINUM STUDIOS Logo

Source: Comics Buyer’s Guide.

U.S. comic book sales increased from $273 million in 2001 to $680 million in 2007, at an ACR of 16.5%. From 2001 through 2007, U.S. comic book sales experienced substantial growth, during which period growth rates varied from 11.9% to 20.0%.
 
Comic Book Market Shares

According to Diamond Comic Distributors, the largest comic book distributor that dominates the direct market in the U.S., the comic books published by Marvel and DC Comics account for approximately 70% of its comic book sales to retailers. The following table provides market share data for major comic book publishers as of December 2007:

Distributor
 
Market Share
 
       
Marvel
   
38.7
%
DC Comics
   
32.7
%
Dark Horse
   
5.36
%
Image
   
3.69
%
IDW
   
2.38
%
Viz
   
1.84
%
Tokyopop
   
1.82
%
Dynamic Forces
   
1.44
%
Wizard
   
1.37
%
Eaglemoss
   
1.02
%
Total major distributors
   
90.32
%
Others
   
9.68
%
Total
   
100.0
%

Source: Comics Buyer’s Guide.

23

 
U.S. VIDEO GAME INDUSTRY
 
Industry Growth

The following graph shows North America video game revenues from 2001 to 2007:

PLATINUM STUDIOS Logo

Source: NPD Group – Software revenues.

North America video game sales increased from $6.1 billion in 2001 to $10.0 billion in 2007, at an ACR of 8.7%. The growth rate in 2001 was negative because of poor economic conditions. Video game sales grew 14.3% in 2002. From 2003 through 2006, growth rates of video game sales were moderate and revenues increased from $7.0 billion in 2003 to $8.0 billion in 2006. In 2007, video games sales in North America increased significantly to $10.0 billion, at a growth rate of 25.4%, largely due to the release of video games for new console platforms.
 
SUMMARY

U.S. box office revenues increased at an ACR of 2.9% from 2001 through 2007. U.S. box office revenues of comic book adaptation movies increased at an ACR of 2.6% from 2002 through 2007. The industry is forecasted to grow at an average annual rate of 3.7% over the next five years, from 2008 to 2012.

Worldwide retail sales of licensed products increased at an ACR of 2.5% from 2001 through 2006. Character licensing is the largest category in the total worldwide retail sales of licensed products, and the revenues increased at an ACR of 2.1% during the same period.

24


U.S. wholesale eBooks sales increased at an ACR of 40.6% from 2002 through 2007. U.S. internet advertising revenues increased at an ACR of 14.7% from 2000 through 2007.

U.S. comic book sales increased at an ACR of 16.5% from 2001 through 2007. According to Diamond Comic Distributors, the comic books published by Marvel and DC Comics account for approximately 70% of its comic book sales to retailers.

North America video game revenues increased at an ACR of 8.7% from 2001 to 2007.

25

 
COMPETITION ANALYSIS

 
Platinum is a comic-based entertainment company, focused on adapting its character library to film, television, publishing (both print and digital), merchandising, licensing and all other media. Its library consists of 5,622 characters in various genres, including science fiction, fantasy, horror, mystery, romance, comedy, crime, action, and family. Our research and management interviews revealed that the Company had the following main competitors in the entertainment industry18:
Company
 
Divisions
 
Founded
 
Assets
 
Revenue
 
Content Library
 
           
(Billions)
 
(Billions)
     
Marvel Entertainment, Inc.
   
Licensing (consumer products, studio media licensing, destination-based entertainment, promotions, publications); Publishing (comic books based on the Marvel Universe); Toys; Film Production
   
1933
 
$
0.82
 
$
0.49
   
Over 5,000 characters
 
                                 
DC Comics
(Warner Bros. Entertainment, Inc.)
   
Licensing; Publishing(comic books and graphic novels: Vertigo - mature reader line & WildStorm - cutting edge action line)
 
 
1935
   
n/a
   
n/a
   
n/a
 
                                 
Walt Disney Company
   
Median Network(broadcast television network, television production and distribution operations, Internet and mobile);ABC Television Network(multiple TV and radio stations);Parks and Resorts(theme parks, hotels, retail, and dining);Studio Entertainment;(production and acquisition of motion pictures, direct-to-DVD, musical recordings, and live stage plays);Consumer Products(licenses Disney characters)
 
 
1923
 
$
62.77
 
$
36.38
   
n/a
 
                                 
DreamWorks Animation SKG, Inc.
   
Animation(computer generated animated feature films for theatrical, home entertainment, and TV releases)
 
 
1985
 
$
1.33
 
$
0.77
   
n/a
 
 

18 Source: Yahoo! Finance, companies’ 10-Ks and 10-Qs. Assets data is obtained from most recent quarter available, and revenue data is for the trailing twelve months.

26


Company
 
Divisions
 
Founded
 
Assets
 
Revenue
 
Content Library
 
           
(Billions)
 
(Billions)
     
Lions Gate Entertainment Corp.
   
Production and Distribution of Film Entertainment(theatrical, TV, home entertainment, family entertainment, video-on-demand, and music content)
 
 
1986
 
$
1.38
 
$
1.16
   
8,100 motion pictures
3,800 TV episodes
 
                                 
Time Warner, Inc.
   
AOL(online advertising services, Internet access subscription services);Cable(video, high-speed data services, and Internet access);Film entertainment
(production and distribution of theatrical motion pictures, TV shows, animation and other programming, licensees rights);Networks(domestic and international networks and pay TV programming services);Publishing(magazines and websites)
 
 
1985
 
$
1,338
 
$
46.48
   
n/a
 

Platinum’s main competitors have established superior longevity of operations, depth in management and financial performance and resources. However, the size of Platinum’s character library is comparable to Marvel and DC Comic’s and more diverse with respect with types of genre, and offers story lines of more recently developed characters beyond superhero status. Overall, Platinum operates in a niche but competitive environment. The Company’s competitive strategy is to promote and commercialize its more diverse and newer characters to its multiple target audiences.

27

 
ECONOMIC ANALYSIS

 
INTRODUCTION

An analysis of the economic environment is used in developing reasonable expectations about a business’ future prospects. The economy’s condition may have a significant impact on investment prospects and, therefore, the related valuation of a business. Platinum was a comic-based entertainment company, focused on adapting it character library to film, television, publishing (both print and digital), merchandising, licensing and other media, mainly throughout the U.S. and Europe. Therefore, we analyze the U.S. and European economies in the sections that follow.
 
THE U.S. ECONOMY
 
Growth

In the second half of 2007, the U.S. economy began to show signs of a slowdown due to the global credit crunch and mounting sub-prime mortgage concerns. To avert further economic decline and stem a potential liquidity crisis, the Federal Reserve has reduced the Federal Funds rate six consecutive times since the credit crisis erupted in August 2007. The following graph illustrates quarterly Gross Domestic Product (“GDP”) growth in the U.S. from first quarter of 2000 through 2007:

PLATINUM STUDIOS Logo

Source: U.S. Department of Commerce, Bureau of Economic Analysis
(measured in 2000-chained dollars)

28


On an annual basis, U.S. GDP has grown every year from 2000 to 2006. The growth trend appeared to continue through the third quarter of 2007. Despite the growth in GDP on a yearly basis, the growth rate has varied on a quarterly basis, particularly during 2000 and 2001. GDP experienced several quarters of decline throughout 2000 and 2001 as the economy was in the initial stages of recovering from the recession. GDP growth began to accelerate in 2002 and 2003 as the economic recovery began to pick up momentum. During 2004 and 2005, GDP grew at a more stable rate. During 2006 and the first half of 2007, GDP growth began to trend lower as the economy began to stabilize. However, the forth quarter of 2007 posted growth of 0.6% due to weaker economic conditions.
 
Unemployment

The following chart presents a comparison of the U.S. unemployment rates from 2000 through February 2008:

PLATINUM STUDIOS Logo

Sources: U.S. Department of Labor, Bureau of Labor Statistics (www.bls.gov)
*Average monthly data from January to February 2008.

The U.S. unemployment rate increased after the economic slowdown in 2001 to 5.8% in 2002 and 6.0% in 2003. In 2004 it decreased to 5.5%, and continued to decrease to 4.6% in 2006 and 2007 as the economy began to recover. However, the U.S. unemployment rate started to increase in 2008 as a result of a perceived economic downturn.
 
Consumer Confidence

The Consumer Confidence Index (“CCI”) reflects consumers’ views of current and future business and economic trends and how they expect to be affected by those trends. The CCI is measured by comparing consumer confidence with a base year of 1985 equaling 100. Consumers typically increase their spending when consumer confidence is high or rising. The following chart presents the average annual U.S. CCI from 2000 through February 2008:

29


PLATINUM STUDIOS Logo

Source: NFO Research, Inc. (www.pollingreport.com)
*Average monthly data from January to February 2008.

The average annual CCI decreased from 2000 to 2003 due in part to an economic downturn. In 2003 the CCI dropped to 79.8, its lowest level in the past ten years, before trending upward in 2004. The CCI continued its upward trend between 2004 and 2006, and then dropped significantly to 81.2 in February 2008.
 
Personal Income

Personal income indicates the total amount of money consumers are earning. The following graph shows U.S. personal income for 2000 through 2007:

30


PLATINUM STUDIOS Logo

Source: U.S. Department of Commerce, Bureau of Economic Analysis

The U.S. personal income grew every quarter from the first quarter of 2000 through the third quarter of 2007, growing from $8,266.2 billion in first quarter 2000 to $11,853.5 billion in forth quarter 2007.
 
Disposable Income

Disposable income indicates the amount of money consumers are making after taxes have been paid, indicating the amount available for spending or saving. Thus, consumers will spend more on non critical services such as health clubs when disposable income is higher. The following chart presents quarterly U.S. disposable personal income from 2000 through 2007:

PLATINUM STUDIOS Logo

Source: U.S. Department of Commerce, Bureau of Economic Analysis

While there was some fluctuation between quarters, disposable personal income grew in every year from 2001 through 2007, reaching higher fourth quarters in each year than in the previous.

31

 
FORECASTS FOR THE U.S. ECONOMY
 
The Anderson Forecast19 

The September 2007 Anderson Forecast projected that:

 
·
The U.S. GDP, measured in constant dollars, would increase by 1.8% in 2007, 1.8% in 2008, and 3.0% in 2009.

 
·
U.S. unemployment rate would increase to 4.6% in 2007, 5.1% in 2008, and 5.1% in 2009; and

 
·
U.S. consumption would grow by 2.7 in 2007, 2.0% in 2008, and 2.6% in 2009.
 
The Livingston Survey20

The December 2007 Livingston Survey projected that:

 
·
The U.S. economy’s output would grow at an annual rate of 1.9% in the first half of 2008 and then increase to an annual rate of 2.8% in the second half of the year;

 
·
U.S. unemployment was expected to rise from 4.8% in December 2007 to 5.0% in June 2008 and then decrease slightly to 4.9% by the end of 2008; and

 
·
The Consumer Price Index inflation would average 2.8% in 2007, then increase to 3.0% in 2008, and fall back to 2.1% in 2009.
 
The Congressional Budget Office Survey21

In January 2008, the Congressional Budget Office projected that:

·
Economic growth was forecasted to grow at an inflation adjusted annual rate of 1.7% in 2008, 2.8% in 2009, 3.1% in 2010 through 2013 and then decline to an inflation adjusted annual growth rate of 2.5% from 2014 to 2018;

·
The Consumer Price Index was expected to grow at an annual rate of 2.9% throughout 2008 and 2.3% in 2009 and 2.2% for the years 2010 through 2018; and

·
The Unemployment Rate was anticipated to average about 5.1% throughout 2008, increase to 5.4% in 2009 and then decline to 4.9% during 2010 through 2013.


19 The Anderson School at UCLA. “The UCLA Anderson Forecast For the Nation And California, 3rd Quarter 2007 – 4th Quarter 2009.  September 2007.
20 The Federal Reserve Bank of Philadelphia. “The Livingston Survey, December 2007 Release.”
21 Congressional Budget Office. The Budget and Economic Outlook: An Update.” August 2007.

32

 
THE EUROPEAN ECONOMY
 
European Growth

The European economy is recovering from sluggish growth experienced in 2001 through 2003. The following graph shows quarterly GDP growth in Europe for the first quarter of 2000 through the fourth quarter of 2007, most recent data available:

PLATINUM STUDIOS Logo

Source: European Central Bank Statistical Data Warehouse

On an annual basis, European GDP grew every year during the period under review. However, quarterly growth rates varied widely from 2000 through 2007, dropping from a high point of 4.63% in the second quarter of 2000 to a low of 0.46% in the second quarter of 2003. From the fourth quarter of 2003 through the fourth quarter of 2007, European GDP growth was positive in each quarter, reaching a high of 3.20% during the fourth quarter of 2006. In the fourth quarter of 2007, European GDP grew by 2.21%.
 
European Unemployment

The following graph displays the unemployment rate in Europe from 2000 through 2007, the most recent data available:

33


PLATINUM STUDIOS Logo

Source: European Central Bank Statistical Data Warehouse

Unemployment rate in Europe increased each year from 7.78% in 2001 to 8.80% in 2004. Since, the European unemployment rate declined to 7.41% in 2007.
 
FORECASTS FOR THE EUROPEAN ECONOMY
 
The Euro-area GDP Growth Projection22

In August 2007, the Directorate General for Economic and Financial Affairs of the European Commission projected that:

 
·
GDP in the Euro Area would grow 0.3% to 0.8% in the third quarter of 2007 and 0.2% to 0.8% in the fourth quarter of 2007; and 0.2% to 0.9% in the first quarter of 2008.
 
European Economic Forecasts23

In July 2007, the European Commission projected the following for the European Economy:

 
·
GDP in the 27 country European Union area would grow by 2.9% in 2007, 2.4% in 2008 and 2009;

 
·
Consumption would increase 2.3% in 2007, 2.4% in 2008, and 2.2 in 2009; and

 
·
The Unemployment Rate in the European Union, which was 7.9% in 2006, would fall to 7.1% in 2007, 6.8% in 2008, and 6.6% in 2009.


22 European Commission Directorate General for Economic and Financial Affairs. “The Euro-area GDP growth projection.” August 14, 2007.
23 European Economy 2007. “Economic forecast Spring 2007.” May 7, 2007.

34

 
SUMMARY

U.S. Economy

After strong economic growth in the late 1990s and early 2000, the U.S. economy slowed in late 2000 and entered into a recession in March 2001. In 2002 and the first half of 2003, the U.S. economy appeared to be in a state of recovery but was growing slowly. In the second half of 2003 through the end of 2005, the economy grew strongly, indicating an expansion of the U.S. economy. However, in the second half of 2007, the U.S. economy began to show signs of a slowdown due to the global credit crunch and mounting sub-prime mortgage concerns.

U.S. unemployment rate increased after the economic slowdown in 2001 and began to decrease in 2004 and 2005. However, the unemployment rate began to increase in the second half of 2007 due to a perceived economic downturn.

U.S. average annual CCI was at its lowest point in 2003 at 79.8, after which it continued its upward trend between 2004 and 2006, and then dropped significantly to 81.2 in February 2008. The U.S. personal income and disposable personal income grew in every quarter from 2000 through the third quarter of 2007.

U.S. GDP growth is expected at 1.8% in 2007 and between 1.7% and 2.3% in 2008. U.S. unemployment rate is forecasted to range between 4.9% and 5.1% in 2008, and between 5.0% and 5.4% in 2009. The Consumer Price Index inflation is expected to average 2.8% in 2007, then increase to 3.0% in 2008, and fall back to 2.1% in 2009.

European Economy

The European economy is recovering from sluggish growth experienced in 2001 through 2003. On an annual basis, European GDP grew in every year during the period under review. In the fourth quarter of 2007, European GDP grew by 2.21%.
 
European GDP growth forecasts predict GDP growth in the 27 country European Union area to slow to 2.4% in 2008 and 2009.

35

 
VALUATION ANALYSIS

 
INTRODUCTION

We are performing a valuation of the fair market value and fair value of a 100% equity interest in the Intellectual Property. In order to value the Intellectual Property, we must use the standards of fair market value, fair value, and consider all relevant factors.
 
DEFINITION OF FAIR MARKET VALUE

Fair market value is defined by the American Society of Appraisers as:

The amount at which property would change hands between a willing seller and a willing buyer when neither is acting under compulsion and when both have reasonable knowledge of the relevant facts.

We also considered Statement of Financial Accounting Standards (“SFAS”) No. 157, in which fair value is defined as follows:

The exchange price is the price in an orderly transaction between market participants to sell the asset or transfer the liability in the market in which the reporting entity would transact for the asset or liability, that is, the principal or most advantageous market for the asset or liability. The transaction to sell the asset or transfer the liability is a hypothetical transaction at the measurement date, considered from the perspective of a market participant that holds the asset or owes the liability. Therefore, the definition focuses on the price that would be received to sell the asset or paid to transfer the liability (an exit price), not the price that would be paid to acquire the asset or received to assume the liability (an entry price).

We also considered the definition of fair market value as defined under Section 20.2031-1(b) of the Estate Tax Regulations and Section 23.2312-1 of the Gift Tax Regulations, which define fair market value as:

The price at which the property would change hands between a willing buyer and a willing seller when the former is not under any compulsion to buy and the latter is not under any compulsion to sell, both parties having reasonable knowledge of the relevant facts.

In addition, we also considered the factors listed under Appendix H: The Process of Business Valuation and Diligence Procedures, page 142.

36

 
DATE OF VALUE

The date of value is March 31, 2008.
 
RISK/REWARD PROFILE

The following outlines Platinum’s risk/reward profile as of the date of value:

Company Factors

 
·
Platinum was established in 1996 and has operated for approximately 11 years.

 
·
Platinum’s executive management team has extensive experience.

 
·
Platinum is focused on adapting its character library to film, television, publishing (both print and digital), video games, merchandising, licensing and other media. Its library consists of 5,622 characters in various genres, including science fiction, fantasy, horror, mystery, romance, comedy, crime, action, and family.

 
·
In addition to in-house development and further acquisitions, Platinum is developing content with professionals outside the realm of comic books. The Company has teamed up with screenwriters, producers, directors, movie stars, and novelists to develop entertainment content and potential new franchise properties. Every project is designed for eventual adaptation to all media platforms, including film and television, digital publishing, print publishing, video games and merchandising licensing.

 
·
In 2007 and through the first quarter of 2008, Platinum:

o
Sold Unique to Disney Studios, with the anticipation that it will go into production in 2009;
 
o
Entered into a 2-year option agreement with DreamWorks, in association with Universal Pictures , Paramount Pictures, and Imagine Entertainment, to acquire the film production rights to Cowboys & Aliens, with the goal to produce a feature film; and
o
Completed a co-production deal on Dead of Night with Hyde Park Entertainment, with anticipated production start date Summer or Fall 2008; and
o
Completed a co-production deal on Witchblade with Arclight Films and Top Cow Entertainment with anticipated production start date in Fall 2008.

 
·
Currently Platinum is in negotiation with several major film studios to co-produce the following titles:

 
o
Atlantis Rising
 
o
Hunter
 
o
Mal Chance 

37


 
·
The Company’s December 31, 2007 Form 10-K states that Platinum plans to seek additional financing in order to execute its business plan, but there is no assurance the Company will be able to obtain such financing on terms favorable to the Company or at all. These items raise substantial doubt about the Company’s ability to continue as a going concern, which is mentioned in the independent auditors’ cover letter to the audited financial statements for fiscal year 2007.

 
·
On January 10, 2008, Platinum filed Form SB-2 and provided prospectus to offer the resale by the selling stockholders of up to 66,255,825 shares or 32.92% of the Company’s common stock outstanding. As of February 1, 2008, Platinum became a publicly traded company on the OTCBB. As of March 31, 2008, the number of shares of Platinum’s common stock outstanding was 216,921,227.

 
·
Platinum’s Total Revenues increased at an ACR of 42.3% from 2002 through 2007. Platinum did not incur any Cost of Revenues from 2002 though 2006. In 2007, Cost of Revenues represented 14.2% of Total Revenues. Total Operating Expenses increased during the same period under review as the Company actively recruited executives and other talents to help exploit the Company’s library of comic book characters. Platinum had Operating Losses and Net Losses from 2002 through 2007, due to the establishment and expansion of the business.

 
·
Total Assets grew at an ACR of 31.8% from 2002 through 2007. Total Liabilities varied between $5,672,224 and $9,664,312 during the period under review. Total Shareholders’ Equity was negative during the period under review due to Net Losses from 2002 through 2007.

 
·
Since Platinum had minimum Revenues and significant Net Losses during the period under review, and since the Company’s business plan is to generate significant film entertainment and online revenues in the next several years through active exploitation of its comic book character library, we have given limited consideration to Platinum’s historical financial performance as a basis for our valuation. However, our valuation takes into account the risks of the Company not obtaining adequate financing and its ability to continue as a going concern.

Industry Factors

 
·
U.S. box office revenues increased at an ACR of 2.9% from 2001 through 2007. U.S. box office revenues of comic book adaptation movies increased at an ACR of 2.6% from 2002 through 2007. The industry is forecasted to grow at an average annual rate of 3.7% over the next five years, from 2008 to 2012.24 

 
·
Worldwide retail sales of licensed products increased at an ACR of 2.5% from 2001 through 2006. Character licensing is the largest category in the total worldwide retail sales of licensed products, and the revenues increased at an ACR of 2.1% during the same period.


24 Ibid.

38


 
·
U.S. wholesale eBooks sales increased at an ACR of 40.3% from 2002 through 2007. U.S. internet advertising revenues increased at an ACR of 14.7% from 2000 through 2008.

 
·
U.S. comic book sales increased at an ACR of 16.5% from 2001 through 2007. According to Diamond Comic Distributors, the comic books published by Marvel and DC Comics account for approximately 70% of its comic book sales to retailers.

 
·
North America video game revenues increased at an ACR of 8.7% from 2001 to 2007.

Competitive Factors

 
·
Platinum’s main competitors have established superior longevity of operations, depth in management and financial performance and resources. However, the size of Platinum’s character library is comparable to Marvel and DC Comic’s and more diverse with respect with types of genre, and offers story lines of more recently developed characters beyond superhero status. Overall, Platinum operates in a niche but competitive environment. The Company’s competitive strategy is to promote and commercialize its more diverse and newer characters to its multiple target audiences.

Economic Factors

U.S. Economy

 
·
After strong economic growth in the late 1990s and early 2000, the U.S. economy slowed in late 2000 and entered into a recession in March 2001. In 2002 and the first half of 2003, the U.S. economy appeared to be in a state of recovery but was growing slowly. In the second half of 2003 through the end of 2005, the economy grew strongly, indicating an expansion of the U.S. economy. However, in the second half of 2007, the U.S. economy began to show signs of a slowdown due to the global credit crunch and mounting sub-prime mortgage concerns.

 
·
U.S. unemployment rate increased after the economic slowdown in 2001 and began to decrease in 2004 and 2005. However, the unemployment rate began to increase in the second half of 2007 due to a perceived economic downturn.

 
·
U.S. average annual CCI was at its lowest point in 2003 at 79.8, after which it continued its upward trend between 2004 and 2006, and then dropped significantly to 81.2 in February 2008. The U.S. personal income and disposable personal income grew in every quarter from 2000 through the third quarter of 2007.

 
·
U.S. GDP growth is expected at 1.8% in 2007 and between 1.8% and 2.3% in 2008. U.S. unemployment rate is forecasted to range between 4.9% and 5.1% in 2008, and between 5.0% and 5.1% in 2009. The Consumer Price Index inflation is expected to average 2.8% in 2007, then increase to 3.0% in 2008, and fall back to 2.1% in 2009.
 
39


European Economy

 
·
The European economy is recovering from sluggish growth experienced in 2001 through 2003. On an annual basis, European GDP grew in every year during the period under review. In the fourth quarter of 2007, European GDP grew by 2.21%.

 
·
European GDP growth forecasts predict GDP growth in the 27 country European Union area to slow to 2.4% in 2008 and 2009.
 
METHODOLOGICAL APPROACHES
 
We determined the fair market value of the Intellectual Property by determining the value of each of the Company’s divisions. For each of the divisions, the following presents an overview of the major production / marketing assumptions as well as references to the supporting schedules, which include independently derived market and industry support for the assumptions used in our valuations.

Unless otherwise indicated, for each of the divisions, we used the following valuation methods to determine the indicated fair market value of the Intellectual Property:

 
1
Discounted Cash Flow (“DCF”) Method (income approach)
 
2
Market Multiple Method (market approach)


1. Film Entertainment: Licensed Film Division

 
·
The Licensed Film Division model assumes that Platinum Studios, Inc. sells theatrical film rights of high budget films (with average budgets of $50 - $65 million) to one of the major Hollywood Studios for a license fee, and retains partial merchandising rights.
 
·
The number of projects per year ranges between 1 and 2.
 
·
Schedules 3 to 6 present our overall valuation analysis.
 
·
Exhibits 1 to 5 provide support for Schedule 3 (Projections).
 
·
Appendices A-2 to A-4 provide support for Exhibit 1.
 
·
Exhibits 6A to 6C, and 7 provide support for Schedule 4 (DCF Method).
 
·
Appendix C provides support for Schedule 5 (Market Method).

2. Film Entertainment: Joint Venture Division

 
·
The Joint Venture Division model assumes that Platinum Studios, Inc. forms joint ventures with other studios to produce and distribute low budget films (with average budgets of $15 - $25 million), and Platinum assumes 30% of all costs and profits.

40


 
·
The number of projects per year ranges between 2 and 3.
 
·
Schedules 7 to 10 present our overall valuation analysis.
 
·
Exhibits 8 to 12 provide support for Schedule 7 (Projections).
 
·
Appendices A-5 to A-8, and Appendix B provide support for Exhibit 8.
 
·
Exhibits 6A to 6C, and 7 provide support for Schedule 8 (DCF Method).
 
·
Appendix C provides support for Schedule 9 (Market Method).

3. Film Entertainment: Film Fund Division

 
·
The Film Fund Division model assumes that Platinum Studios, Inc. finances 100% of low budget Indie films (with average budgets of $10 million) via the Film Fund.
 
·
The number of projects per year ranges between 0 and 5.
 
·
Schedules 11 to 14 present our overall valuation analysis.
 
·
Exhibits 13 and 14 provide support for Schedule 11 (Projections).
 
·
Appendix A-9 provides support for Exhibit 13.
 
·
Exhibits 6A to 6C, and 7 provide support for Schedule 12 (DCF Method).
 
·
Appendix C provides support for Schedule 13 (Market Method).

4. Film Entertainment: Direct to DVD Division

 
·
The Direct to DVD Division model assumes that Platinum Studios, Inc. finances 100% of Direct to DVD films (with average budgets of $1.5 million) via private financing.
 
·
The number of projects per year ranges between 0 and 7.
 
·
Schedules 15 to 18 present our overall valuation analysis.
 
·
Exhibits 15 to 17 provide support for Schedule 15 (Projections).
 
·
Appendix D provides support for Exhibit 15.
 
·
Exhibits 6A to 6C, and 7 provide support for Schedule 16 (DCF Method).
 
·
Appendix C provides support for Schedule 17 (Market Method).

5. Digital Publishing

 
·
The Digital Publishing model assumes that revenues are generated through: Merchandise Sales, Advertising Sales, Gaming Revenues, Subscription Revenues and Syndication Revenues.
 
·
Schedules 19 to 22 present our overall valuation analysis.
 
·
Exhibits 18 to 20 provide support for Schedule 19 (Projections).
 
·
Exhibits 21A to 21C provide support for Schedule 20 (DCF Method).
 
·
Appendix E provides support for Schedule 21 (Market Method).

6. Video Network

 
·
The Video Network model assumes that revenues are generated through Advertising Sales.
 
·
Schedules 23 to 26 present our overall valuation analysis.
 
·
Exhibits 22 to 23 provide support for Schedule 23 (Projections).

41


 
·
Exhibits 21A to 21C provide support for Schedule 24 (DCF Method).
 
·
Appendix F provides support for Schedule 25 (Market Method).

7. Print Publishing

 
·
We utilized the revenue multiplier method, a market-based method, and applied a revenue multiple in the high range to account for expected growth in future revenues and profits.
 
·
Schedule 27 presents our overall valuation analysis.

8. Licensed Video Games

 
·
The Licensed Video Games model assumed that revenues are generated through license agreements with video game production and distribution studios.
 
·
Schedules 28 and 29 present our overall valuation analysis.
 
·
Exhibit 24 provides support for Schedule 28 (Projections).
 
·
Appendices G-1 to G-2 provide support for Exhibit 24.
 
·
Exhibits 6A to 6C, and 7 provide support for Schedule 29 (DCF Method).

9. Licensing and Merchandising

 
·
The Licensing and Merchandising model assumes that revenues are generated through license agreements with distributors based on IP in addition to Film Entertainment, Digital Publishing, and Video Games.
 
·
Schedule 30 presents our overall valuation analysis.

10. The Comic Book Challenge

 
·
We utilized the Cost Approach to determine the indicated fair market value of the Comic Book Challenge.

The following schedules and accompanying endnotes, exhibits and appendices present our valuation analysis.
 
42


Schedule 3
Platinum Studios, Inc.
Film Entertainment: Projected Cash Flow for Licensed Film Division 1
Date of Value: March 31, 2008

   
2008
 
2009
 
2010
 
2011
 
2012
 
2013
 
2014
 
2015
 
2016
 
2017
 
2018
 
   
(1)
 
(2)
 
(3)
 
(4)
 
(5)
 
(6)
 
(7)
 
(8)
 
(9)
 
(10)
 
(11)
 
Assumptions:
                                                                   
                                                                     
Action
                                                                   
High Budget
   
0
   
2
   
1
   
1
   
1
   
0
   
0
   
1
   
0
   
0
   
1
 
                                                                     
Comedy
                                                                   
High Budget
   
0
   
0
   
0
   
1
   
0
   
1
   
1
   
1
   
1
   
1
   
0
 
                                                                     
Thriller
                                                                   
High Budget
   
0
   
0
   
1
   
0
   
1
   
1
   
1
   
0
   
1
   
1
   
1
 
Total Projects Began per Year
   
0
   
2
   
2
   
2
   
2
   
2
   
2
   
2
   
2
   
2
   
2
 
                                                                     
Projected Cash Flows:
                                                                   
                                                                     
Revenue from Film License
 
$
0
 
$
2,500,000
 
$
2,500,000
 
$
2,500,000
 
$
2,500,000
 
$
2,500,000
 
$
2,500,000
 
$
2,500,000
 
$
2,500,000
 
$
2,500,000
 
$
2,500,000
 
                                                                     
Gross Receipts
                                                                   
Domestic Theatrical
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
International Theatrical
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
 
Domestic Home Video
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
 
International Home Video
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
 
Domestic Television
                                                                   
PPV
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
 
Pay TV
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
 
Network TV
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
 
Syndicated TV
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
 
International Television
                                                                   
Pay TV
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
 
Syndicated TV
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
 
Domestic Merchandising
   
0
   
0
   
1,217,592
   
968,056
   
949,048
   
1,059,749
   
644,486
   
623,030
   
958,203
   
617,643
   
599,348
 
International Merchandising
   
0
   
0
   
1,301,564
   
996,886
   
1,030,393
   
1,093,682
   
666,427
   
642,258
   
1,038,256
   
639,584
   
619,028
 
Total Gross Receipts
 
$
0
 
$
0
 
$
2,519,156
 
$
1,964,942
 
$
1,979,441
 
$
2,153,431
 
$
1,310,913
 
$
1,265,288
 
$
1,996,459
 
$
1,257,227
 
$
1,218,376
 
                                                                     
Distribution Costs
                                                                   
Domestic Theatrical
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
International Theatrical
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
 
Domestic Home Video
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
 
International Home Video
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
 
Domestic Television Cost
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
 
International Television Cost
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
 
Total Distribution Costs
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
                                                                     
Publicity Expenses
                                                                   
Domestic Theatrical
                                                                   
Advertising
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
Prints
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
 
International Theatrical
                                                                   
Advertising
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
 
Prints
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
 
Total Publicity Expenses
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
                                                                     
Negative Costs
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
                                                                     
Net Profit
 
$
0
 
$
2,500,000
 
$
5,019,156
 
$
4,464,942
 
$
4,479,441
 
$
4,653,431
 
$
3,810,913
 
$
3,765,288
 
$
4,496,459
 
$
3,757,227
 
$
3,718,376
 
                                                                     
Less:
                                                                   
                                                                     
Participations (10% of Net Profit each)
                                                                   
Talent
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
Writers
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
 
Total Participations
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
                                                                     
Net Profit After Participations
 
$
0
 
$
2,500,000
 
$
5,019,156
 
$
4,464,942
 
$
4,479,441
 
$
4,653,431
 
$
3,810,913
 
$
3,765,288
 
$
4,496,459
 
$
3,757,227
 
$
3,718,376
 
                                                                     
Less:
                                                                   
                                                                     
Content Partners (15% of Net Profit After Participations)
 
$
0
 
$
375,000
 
$
752,873
 
$
669,741
 
$
671,916
 
$
698,015
 
$
571,637
 
$
564,793
 
$
674,469
 
$
563,584
 
$
557,756
 
                                                                     
Contribution Profit from Licensed Films
 
$
0
 
$
2,125,000
 
$
4,266,283
 
$
3,795,201
 
$
3,807,525
 
$
3,955,416
 
$
3,239,276
 
$
3,200,495
 
$
3,821,990
 
$
3,193,643
 
$
3,160,620
 

Source: Exhibits 1 through 5.
Note 1: Assumption: Platinum Studios, Inc. sells theatrical film rights of high budget films to one of the Big Hollywood Studios for a license fee; retains partial merchandising rights.
 
SANLI PASTORE & HILL, INC.
43

 

 
Endnotes to Schedule 3
Platinum Studios, Inc.
Date of Value: March 31, 2008
 

 
Note 1

The Licensed Film Division model assumes that Platinum Studios, Inc. sells theatrical film rights of high budget films (with average budgets of $50 - $65 million) to one of the major Hollywood studios for a license fee, and retains merchandising rights.

To estimate the future cash flows generated by the Licensed Film Division, we estimated each film’s revenues and costs over the first ten years, “ultimates”, based on genre and budget size as presented in Exhibit 1, page 97.

We then estimated the timing of the cash flows in each year, as presented in Exhibit 2, page 98. As such, we developed the cash flows of each individual film in each year based on genre and budget size, as presented in Exhibits 3 to 5, pages 99 to 101.

In addition, we also estimated the number of licensed film deals that Platinum would enter into each year. Among the 84 comic book adaptation movies since 1978 to present, there are 57 original movies and 27 sequels to 13 of the original movies. Based on our calculations:

 
·
22.8% of the movies produce at least 1 sequel;
 
·
10.5% of the movies produce at least 2 sequels;
 
·
5.3% of the movies produce at least 3 sequels; and
 
·
5.3% of the movies produce at least 4 sequels.

With the potential to create film franchises and spin-offs, this enables the Company to produce more film projects derived from the same characters. Based on Platinum’s current licensed film deals, interviews with management, and the potential of sequels and spin-offs, we assumed the number of projects per year would range between 1 and 2.

A film’s ultimate revenues consist of theatrical revenues, home video revenues, TV revenues, and merchandising revenues. Costs of a film primarily consist of production costs, distribution costs, and publicity expenses.

Based on the assumptions of the Licensed Film Division model, we determined the revenues generated by the Licensed Film Division consisted of licenses fees and merchandising sales.

44

 
Schedule 4
Platinum Studios, Inc.
Method 1: Discounted Cash Flow Method for Licensed Film Division1
Date of Value: March 31, 2008

   
Apr 1 - Dec 31, 2008
 
2009
 
2010
 
2011
 
2012
 
2013
 
2014
 
2015
 
2016
 
2017
 
2018
 
Terminal Year - 2019
 
   
(1)
 
(2)
 
(3)
 
(4)
 
(5)
 
(6)
 
(7)
 
(8)
 
(9)
 
(10)
 
(11)
 
(12)
 
                                                   
Contribution Profit from Licensed Films (Schedule 3)
 
$
0
 
$
2,125,000
 
$
4,266,283
 
$
3,795,201
 
$
3,807,525
 
$
3,955,416
 
$
3,239,276
 
$
3,200,495
 
$
3,821,990
 
$
3,193,643
 
$
3,160,620
       
                                                                           
Less: Overhead Allocation
   
(187,500
)
 
(750,000
)
 
(773,250
)
 
(797,221
)
 
(821,935
)
 
(847,415
)
 
(873,684
)
 
(900,769
)
 
(928,692
)
 
(957,482
)
 
(987,164
)
     
                                                                           
EBITDA from Licensed Films
   
($187,500
)
$
1,375,000
 
$
3,493,033
 
$
2,997,980
 
$
2,985,590
 
$
3,108,002
 
$
2,365,592
 
$
2,299,726
 
$
2,893,298
 
$
2,236,161
 
$
2,173,456
       
                                                                           
Less: Depreciation
   
0
   
(100,000
)
 
(100,000
)
 
(100,000
)
 
(100,000
)
 
(100,000
)
 
(100,000
)
 
(100,000
)
 
(100,000
)
 
(100,000
)
 
(100,000
)
     
                                                                           
EBIT from Licensed Films
   
($187,500
)
$
1,275,000
 
$
3,393,033
 
$
2,897,980
 
$
2,885,590
 
$
3,008,002
 
$
2,265,592
 
$
2,199,726
 
$
2,793,298
 
$
2,136,161
 
$
2,073,456
       
                                                                           
Less: Taxes (40% tax rate)
   
75,000
   
(510,000
)
 
(1,357,213
)
 
(1,159,192
)
 
(1,154,236
)
 
(1,203,201
)
 
(906,237
)
 
(879,891
)
 
(1,117,319
)
 
(854,464
)
 
(829,382
)
     
                                                                           
Net Income from Licensed Films
   
($112,500
)
$
765,000
 
$
2,035,820
 
$
1,738,788
 
$
1,731,354
 
$
1,804,801
 
$
1,359,355
 
$
1,319,836
 
$
1,675,979
 
$
1,281,697
 
$
1,244,073
       
                                                                           
Add: Depreciation
   
0
   
100,000
   
100,000
   
100,000
   
100,000
   
100,000
   
100,000
   
100,000
   
100,000
   
100,000
   
100,000
       
Less: Capital Expenditures
   
0
   
(200,000
)
 
(206,000
)
 
(212,180
)
 
(218,545
)
 
(225,102
)
 
(231,855
)
 
(238,810
)
 
(245,975
)
 
(253,354
)
 
(260,955
)
     
                                                                           
Net Cash Flow to MVIC from Licensed Films
   
($112,500
)
$
665,000
 
$
1,929,820
 
$
1,626,608
 
$
1,612,809
 
$
1,679,699
 
$
1,227,500
 
$
1,181,025
 
$
1,530,004
 
$
1,128,343
 
$
1,083,119
       
                                                                           
Terminal Value Calculation
                                                                         
End Year Economic Income (E0)
                                                                   
$
1,083,119
 
Long Term Growth Rate (g)
                                                                     
3.1
%
Terminal Year Economic Income (E1 = E0 x (1+g))
                                                                   
$
1,116,695
 
Capitalization Rate (discount rate - g)
                                                                     
13.9
%
Terminal Value (V = E1 / capitalization rate)4
                                                                   
$
8,028,212
 
                                                                           
Discount Rate (Exhibits 6A - 6C)2
   
1.6
%
 
17.0
%
 
17.0
%
 
17.0
%
 
17.0
%
 
17.0
%
 
17.0
%
 
17.0
%
 
17.0
%
 
17.0
%
 
17.0
%
 
17.0
%
                                                                           
Present Value Factor3 
   
0.99
   
0.82
   
0.70
   
0.60
   
0.51
   
0.44
   
0.37
   
0.32
   
0.27
   
0.23
   
0.20
   
0.20
 
                                                                           
Present Value of Net Cash Flow to MVIC
   
($111,849
)
$
546,443
 
$
1,355,246
 
$
976,253
 
$
827,258
 
$
736,322
 
$
459,871
 
$
378,140
 
$
418,662
 
$
263,870
 
$
216,473
 
$
1,604,527
 
                                                                           
Fair Market Value of Licensed Film Division
 
$
7,671,217
                                                                   
 
SANLI PASTORE & HILL, INC.
45

 

 
Endnotes to Schedule 4
Platinum Studios, Inc.
Date of Value: March 31, 2008
 

 
Note 1


The Discounted Cash Flow (“DCF”) valuation method typically uses “net cash flow” as the economic income that is discounted to present value. Valuing Small Businesses & Professional Practices states:

There are two reasons why net cash flow is the preferred measure of economic income in the application of the income approach: (1) It is conceptually preferable, and (2) It is easier to develop an empirically defensible discount rate for net cash flow. 

Dr. Shannon Pratt describes net free cash flow as:25

… [T]he return on the investment that the investor has completely available to take out of the business or to do with as he wishes with absolutely no impairment of the ongoing ability of the business to continue to produce the expected level of cash flows in the future.

Valuing Small Businesses & Professional Practices defines net free cash flow to overall invested capital:

Earnings Before Interests and Taxes
  Taxes on EBIT 
+ Noncash charges (e.g., depreciation, amortization, deferred income taxes)
— Capital expenditures (the net changes in fixed and other noncurrent assets)
— Changes in working capital
= Net cash flow to overall invested capital

To determine the Net cash flow to overall invested capital, we deducted corporate expenses for overhead, depreciation, and capital expenditures allocated to Licensed Films Division.

Note 2

See Exhibits 6A to 7, Development of WACC.


25 Pratt, Shannon P., Robert F. Reilly, and Robert P. Schweihs. Valuing Small Businesses and Professional Practices. New York: McGraw-Hill, 1998. p. 220.

46



Under the Weighted Average Cost of Capital (“WACC”), returns on equity (Exhibit 6A) and debt (Exhibit 6B) are separately calculated. The returns on equity and debt are then weighted to calculate the WACC (Exhibit 6C).

Business Valuation Body of Knowledge describes the method as follows26:

Weighted average cost of capital is the blended costs of the company’s capital structure components [debt and equity], each weighted by the market value of that component.

To determine the Fair Value of Licensed Films Division, an appropriate discount rate must be selected. The discount rate reflects the expected longevity and certainty of generating earnings attributable to existing customers and takes numerous valuation characteristics into consideration.

Exhibit 6A presents the “build-up” method of developing an equity discount rate. Valuing a Business: The Analysis and Appraisal of Closely-Held Companies describes the components of a “build-up” as follows27:

 
1.
A “risk-free rate” (the amount that an investor feels certain of realizing over the holding period). This includes:
 
a.
A “rental rate” for foregoing the use of funds over the holding period.
 
b.
The expected rate of inflation over the holding period.

 
2.
A premium for risk. This includes:
 
a.
Systematic risk (that risk that relates to movements in returns on the investment market in general).
 
b.
Unsystematic risk (that risk that is specific to the subject investment).

The discount rate is directly related to an investment’s potential risk. Investors apply a risk premium to riskier investments, expecting a higher rate of return for these investments. Investments have different levels of risk; these risk levels are defined by the following characteristics:28

Risk-Free
 
Building a duplicate plant to make more of a currently made and sold product in response to presently high demand.
Very Low Risk
 
Incorporating a new but well-understood technology into making a product presently made and sold in response to existing demand.
 

26 Pratt, Shannon, Business Valuation Body of Knowledge. John Wiley & Sons, Inc., 1998, p. 94.
27 Pratt, Shannon P., Robert F. Reilly & Robert P. Schweihs, Valuing a Business: The Analysis and Appraisal of Closely-Held Companies. Irwin Professional Publishing, 2000, p. 160.
28 Razgaitis, Richard. Early-Stage Technologies: Valuation and Pricing. New York: John Wiley & Sons, Inc., 1999, Page 132.
 
47

 
Low Risk
Making a product with new features using well-understood technology into a presently served and understood customer segment with evidence of demand for such features.
   
Moderate Risk
Making a new product using well-understood technology to a customer segment presently served by other products made by the corporation and with evidence of demand for such a new product.
   
High Risk
Making a new product using a not well-understood technology and marketing it to an existing segment or a well-understood technology to a new market segment.
   
Very High Risk
Making a new product with new technology to a new segment.
   
Extremely High Risk
Creating a startup company to go into the business of making a product not presently sold or even known to exist using unproven technologies.

Rates of return associated with the different levels of risk are presented in the following table:29

Characterization of Risk
 
Approximate Rates of Return
(Risk-Adjusted Hurdle Rate)
 
Risk-free
   
10% - 18
%
Very low risk
   
15% - 20
%
Low risk
   
20% - 30
%
Moderate risk
   
25% - 35
%
High risk
   
30% - 40
%
Very high risk
   
40% - 45
%
Extremely high risk
   
50% - 70% or Higher
 

Investors require a higher rate of return on a start-up company than one on the verge of an initial public offering (“IPO”). A higher discount rate is applicable to companies in its earlier stages of development. The following table illustrates the required rate of return on different stages of development:
 

29 Razgaitis, Richard. Early-Stage Technologies: Valuation and Pricing. New York: John Wiley & Sons, Inc., 1999, Page 132.

48


Stage of Development
 
Plummer30 
 
Scherlis and Sahiman31  
 
Start-up
   
50% - 70
%
 
50% - 70
%
First Stage or “Early Development”
   
40% - 60
%
 
40% - 60
%
Second Stage or “Expansion”
   
35% - 50
%
 
30% - 50
%
Bridge/IPO
   
25% - 35
%
 
20% - 35
%

The After-Tax Equity Discount Rate we determined falls within the moderate to high risk for the above categories, which takes into account the risks identified in our Risk/Reward Profile, page 37.

The appropriate weights to apply to the After-Tax Equity Discount Rate and the After-Tax Rate of Return on Debt were based on the average Debt to Equity ratio of a perpetual slate financing as defined in the Platinum Studios Film Fund, LLC Agreement (see Exhibit 7).

Note 3

SP&H determined that the Mid Year Convention was an appropriate method of calculating the Present Value Factor for years 2008 through 2018.

Using the Mid Year Convention, the Present Value Factors were calculated as follows:

Present Value Factor         1          
(1+k) t-0.5
 
Where:
k = Discount Rate (Equity Discount Rate)
t  = Year

Note 4

The terminal value was calculated based on the Gordon Growth Model. 32  

Using net cash flow as the economic income measure, the formula for the Gordon Growth Model is as follows:

PV  =  NCF0 (1+g)
k - g
where:

PV  = Present Value
 

30 Plummer, James L., QED Report on Venture Capital Financial Analysis (Palo Alto: QED Research, Inc. 1987)
31 Scherlis, Daniel R. and William A. Sahlman, A Method for Valuing High-Risk, Long Term, Investments: The Venture Capital Method (Boston, Harvard Business School Publishing, 1987).
32 Pratt, Shannon P., Robert F. Reilly, and Robert P. Schweihs. Valuing Small Businesses and Professional Practices. New York: McGraw-Hill, 1998. Pages 260-261.

49


NCF0
=
Net cash flow for period 0, the period immediately preceding the effective valuation date (It is assumed that this has been normalized by whatever adjustments are appropriate, such as eliminating nonrecurring items and so on.)
g
=
Projected long-term growth rate (annually compounded, sustainable in perpetuity)
k
=
Present value discount rate (cost of capital applicable to definition of the economic income variable being capitalized)

The Gordon Growth Model version of the capitalized economic income method is often used to derive the terminal value in the discounted economic income method.

50

 


Schedule 5
Platinum Studios, Inc.
Method 2: Market Multiplier Method for Licensed Film Division 1
Date of Value: March 31, 2008
 

 
Total Number of Characters in Library
         
5,622
 
               
Percent of Characters Adaptable to High Budget Licensed Films
         
3
%
               
Number of Characters Adaptable to High Budget Licensed Films
         
169
 
               
Market Multiple (Appendix C)
   
x
 
$
70,000
 
               
Fair Market Value of Licensed Film Division
       
$
11,806,000
 
 
SANLI PASTORE & HILL, INC.
51

 


Endnotes to Schedule 5
Platinum Studios, Inc.
Date of Value: March 31, 2008
 

 
Note 1

In the Market Multiplier Method, the fair market value of the Intellectual Property in the Licensed Film Division was determined by multiplying the number of characters by an appropriate media format adaptation percentage, which we derived based on interviews with management and industry analysis.

To determine the appropriate market multiple, we searched for library transactions in film entertainment industry. We obtained library transaction data from Vogel 2007 and press releases, and made adjustments to the multiples to match the size and nature of the Licensed Film Division. (See Appendix C, page 136) To determine the fair market value of the Intellectual Property in the Licensed Film Division, we utilized the price per feature multiple. Based on our analysis of the Company as well as the industry, competition, and economic conditions for Platinum, we selected the average of low quartile and mean price per feature multiple of $70,000.

52


 
Schedule 6
Platinum Studios, Inc.
Fair Market Value of Intellectual Property in the Licensed Film Division
Date of Value: March 31, 2008
 


   
Fair Market Value
 
Weight
 
Weighted Fair Market Value
 
               
Method 1: Discounted Cash Flow Method (Schedule 4)
 
$
7,671,217
   
75
%
$
5,753,413
 
                     
Method 2: Market Multiplier Method (Schedule 5)
 
$
11,806,000
   
25
%
$
2,951,500
 
                     
Fair Market Value of Intellectual Property in Licensed Film Division (Rounded)
             
$
8,705,000
 
 
SANLI PASTORE & HILL, INC.
53


 
Schedule 7
Platinum Studios, Inc.
Film Entertainment: Projected Cash Flow for Joint Venture Film Division 1
Scenario: Base
Date of Value: March 31, 2008
 


   
2008
 
 2009
 
 2010
 
2011
 
2012
 
2013
 
2014
 
2015
 
2016
 
2017
 
2018
 
   
(1)
 
 (2)
 
 (3)
 
(4)
 
(5)
 
(6)
 
(7)
 
(8)
 
(9)
 
(10)
 
(11)
 
Assumptions:
                                                                                                                         
                                                                                                                           
Action
                                                                                                                         
Low Budget
   
1
   
1
   
1
         
1
         
2
         
1
         
1
         
1
         
1
         
1
         
1
       
                                                                                                                           
Comedy
                                                                                                                         
Low Budget
   
0
   
0
   
0
         
0
         
0
         
0
         
1
         
0
         
0
         
0
         
0
       
                                                                                                                           
Thriller
                                                                                                                         
Low Budget
   
1
   
1
   
1
         
1
         
1
         
1
         
1
         
1
         
1
         
1
         
1
       
                                                                                                                           
Horror
   
0
   
0
   
0
         
1
         
0
         
1
         
0
         
1
         
1
         
1
         
1
       
Total Projects Began per Year
   
2
   
2
   
2
         
3
         
3
         
3
         
3
         
3
         
3
         
3
         
3
       
                                                                                                                           
Projected Cash Flows:
                                                                                                                         
                                                                                                                           
Gross Receipts
                                                                                                                         
Domestic Theatrical
 
$
0
 
$
32,000,000
 
$
32,000,000
   
22.9
%
$
32,000,000
   
21.0
%
$
38,075,000
   
20.6
%
$
48,500,000
   
20.7
%
$
38,075,000
   
17.7
%
$
40,775,000
   
18.7
%
$
38,075,000
   
17.5
%
$
38,075,000
   
17.5
%
$
38,075,000
   
17.4
%
International Theatrical
   
0
   
20,451,000
   
24,060,000
   
17.2
%
 
24,060,000
   
15.8
%
 
29,160,000
   
15.8
%
 
38,815,000
   
16.6
%
 
31,605,000
   
14.7
%
 
27,408,000
   
12.6
%
 
29,592,000
   
13.6
%
 
30,060,000
   
13.8
%
 
30,060,000
   
13.7
%
Domestic Home Video
   
0
   
37,440,000
   
40,934,400
   
29.3
%
 
43,929,600
   
28.8
%
 
53,034,150
   
28.7
%
 
67,392,390
   
28.8
%
 
57,401,370
   
26.7
%
 
61,276,020
   
28.1
%
 
58,870,110
   
27.0
%
 
59,259,330
   
27.3
%
 
59,443,800
   
27.1
%
International Home Video
   
0
   
14,976,000
   
25,459,200
   
18.2
%
 
26,956,800
   
17.7
%
 
30,698,460
   
16.6
%
 
38,166,570
   
16.3
%
 
37,286,730
   
17.3
%
 
36,093,096
   
16.6
%
 
35,932,104
   
16.5
%
 
35,432,748
   
16.3
%
 
35,641,008
   
16.3
%
Domestic Television
                                                                                                                         
PPV
   
0
   
120,000
   
4,000,000
   
2.9
%
 
4,000,000
   
2.6
%
 
4,022,781
   
2.2
%
 
4,798,469
   
2.1
%
 
6,023,406
   
2.8
%
 
4,769,500
   
2.2
%
 
5,086,750
   
2.3
%
 
4,759,375
   
2.2
%
 
4,759,375
   
2.2
%
Pay TV
   
0
   
432,000
   
11,232,000
   
8.0
%
 
14,400,000
   
9.4
%
 
14,482,013
   
7.8
%
 
16,673,063
   
7.1
%
 
20,652,188
   
9.6
%
 
18,202,275
   
8.4
%
 
18,045,000
   
8.3
%
 
17,401,050
   
8.0
%
 
17,133,750
   
7.8
%
Network TV
   
0
   
0
   
0
   
0.0
%
 
864,000
   
0.6
%
 
3,744,000
   
2.0
%
 
4,608,000
   
2.0
%
 
5,636,025
   
2.6
%
 
6,752,250
   
3.1
%
 
7,573,050
   
3.5
%
 
7,153,200
   
3.3
%
 
7,377,975
   
3.4
%
Syndicated TV
   
0
   
0
   
0
   
0.0
%
 
0
   
0.0
%
 
224,000
   
0.1
%
 
448,000
   
0.2
%
 
672,000
   
0.3
%
 
826,525
   
0.4
%
 
1,054,025
   
0.5
%
 
1,208,550
   
0.6
%
 
1,360,713
   
0.6
%
International Television
                                                                                                                         
Pay TV
   
0
   
0
   
1,190,970
   
0.9
%
 
5,557,860
   
3.6
%
 
7,939,800
   
4.3
%
 
8,236,800
   
3.5
%
 
9,835,650
   
4.6
%
 
11,789,250
   
5.4
%
 
10,785,060
   
5.0
%
 
9,353,520
   
4.3
%
 
9,610,920
   
4.4
%
Syndicated TV
   
0
   
0
   
0
   
0.0
%
 
0
   
0.0
%
 
2,406,000
   
1.3
%
 
4,812,000
   
2.1
%
 
7,218,000
   
3.4
%
 
9,021,000
   
4.1
%
 
11,854,000
   
5.4
%
 
13,657,000
   
6.3
%
 
14,848,000
   
6.8
%
Domestic Merchandising
   
0
   
313,280
   
342,519
   
0.2
%
 
367,582
   
0.2
%
 
403,910
   
0.2
%
 
611,812
   
0.3
%
 
446,260
   
0.2
%
 
485,964
   
0.2
%
 
452,163
   
0.2
%
 
451,700
   
0.2
%
 
450,481
   
0.2
%
International Merchandising
   
0
   
325,875
   
356,291
   
0.3
%
 
382,361
   
0.3
%
 
423,963
   
0.2
%
 
678,256
   
0.3
%
 
472,193
   
0.2
%
 
473,675
   
0.2
%
 
473,494
   
0.2
%
 
473,138
   
0.2
%
 
472,473
   
0.2
%
Total Gross Receipts
 
$
0
 
$
106,058,155
 
$
139,575,380
   
100.0
%
$
152,518,202
   
100.0
%
$
184,614,077
   
100.0
%
$
233,740,359
   
100.0
%
$
215,323,822
   
100.0
%
$
217,872,554
   
100.0
%
$
217,792,755
   
100.0
%
$
217,284,611
   
100.0
%
$
219,233,495
   
100.0
%
                                                                                                                           
Distribution Costs
                                                                                                                         
Domestic Theatrical
 
$
0
 
$
6,400,000
 
$
6,400,000
   
4.6
%
$
6,400,000
   
4.2
%
$
7,615,000
   
4.1
%
$
9,700,000
   
4.1
%
$
7,615,000
   
3.5
%
$
8,155,000
   
3.7
%
$
7,615,000
   
3.5
%
$
7,615,000
   
3.5
%
$
7,615,000
   
3.5
%
International Theatrical
   
0
   
4,090,200
   
4,812,000
   
3.4
%
 
4,812,000
   
3.2
%
 
5,832,000
   
3.2
%
 
7,763,000
   
3.3
%
 
6,321,000
   
2.9
%
 
5,481,600
   
2.5
%
 
5,918,400
   
2.7
%
 
6,012,000
   
2.8
%
 
6,012,000
   
2.7
%
Domestic Home Video
   
0
   
6,988,800
   
7,488,000
   
5.4
%
 
7,887,360
   
5.2
%
 
9,513,660
   
5.2
%
 
12,184,770
   
5.2
%
 
10,445,916
   
4.9
%
 
11,359,452
   
5.2
%
 
11,135,748
   
5.1
%
 
11,483,706
   
5.3
%
 
11,831,664
   
5.4
%
International Home Video
   
0
   
2,695,680
   
4,672,512
   
3.3
%
 
4,972,032
   
3.3
%
 
5,723,406
   
3.1
%
 
7,156,609
   
3.1
%
 
7,099,092
   
3.3
%
 
6,945,401
   
3.2
%
 
7,019,158
   
3.2
%
 
7,000,672
   
3.2
%
 
7,118,654
   
3.2
%
Domestic Television Cost
   
0
   
252,800
   
2,780,800
   
2.0
%
 
3,792,000
   
2.5
%
 
4,345,593
   
2.4
%
 
5,160,675
   
2.2
%
 
6,194,983
   
2.9
%
 
5,919,273
   
2.7
%
 
6,095,640
   
2.8
%
 
6,005,620
   
2.8
%
 
6,033,862
   
2.8
%
International Television Cost
   
0
   
199,698
   
2,196,678
   
1.6
%
 
2,995,470
   
2.0
%
 
3,444,666
   
1.9
%
 
4,227,854
   
1.8
%
 
5,276,343
   
2.5
%
 
4,916,986
   
2.3
%
 
4,642,622
   
2.1
%
 
4,812,307
   
2.2
%
 
4,912,604
   
2.2
%
Total Distribution Costs
 
$
0
 
$
20,627,178
 
$
28,349,990
   
20.3
%
$
30,858,862
   
20.2
%
$
36,474,325
   
19.8
%
$
46,192,908
   
19.8
%
$
42,952,334
   
19.9
%
$
42,777,712
   
19.6
%
$
42,426,567
   
19.5
%
$
42,929,304
   
19.8
%
$
43,523,784
   
19.9
%
                                                                                                                           
Publicity Expenses
                                                                                                                         
Domestic Theatrical
                                                                                                                         
Advertising
 
$
2,100,228
 
$
21,002,280
 
$
21,002,280
   
15.0
%
$
21,702,356
   
14.2
%
$
28,469,757
   
15.4
%
$
32,203,495
   
13.8
%
$
28,003,040
   
13.0
%
$
28,003,040
   
12.9
%
$
28,003,040
   
12.9
%
$
28,003,040
   
12.9
%
$
28,003,040
   
12.8
%
Prints
   
0
   
2,619,301
   
2,619,301
   
1.9
%
 
2,619,301
   
1.7
%
 
3,492,401
   
1.9
%
 
4,074,468
   
1.7
%
 
3,492,401
   
1.6
%
 
3,492,401
   
1.6
%
 
3,492,401
   
1.6
%
 
3,492,401
   
1.6
%
 
3,492,401
   
1.6
%
International Theatrical
                                                                                                                         
Advertising
   
1,050,114
   
10,501,140
   
10,501,140
   
7.5
%
 
10,851,178
   
7.1
%
 
14,234,878
   
7.7
%
 
16,101,748
   
6.9
%
 
14,001,520
   
6.5
%
 
14,001,520
   
6.4
%
 
14,001,520
   
6.4
%
 
14,001,520
   
6.4
%
 
14,001,520
   
6.4
%
Prints
   
0
   
1,113,203
   
1,309,650
   
0.9
%
 
1,309,650
   
0.9
%
 
1,680,718
   
0.9
%
 
1,993,579
   
0.9
%
 
1,789,856
   
0.8
%
 
1,746,201
   
0.8
%
 
1,746,201
   
0.8
%
 
1,746,201
   
0.8
%
 
1,746,201
   
0.8
%
Total Publicity Expenses
 
$
3,150,342
 
$
35,235,923
 
$
35,432,371
   
25.4
%
$
36,482,485
   
23.9
%
$
47,877,755
   
25.9
%
$
54,373,290
   
23.3
%
$
47,286,816
   
22.0
%
$
47,243,161
   
21.7
%
$
47,243,161
   
21.7
%
$
47,243,161
   
21.7
%
$
47,243,161
   
21.5
%
                                                                                                                           
Negative Costs, Net of Story Rights Acquisitions
 
$
45,000,000
 
$
45,000,000
 
$
45,000,000
   
32.2
%
$
60,000,000
   
39.3
%
$
70,000,000
   
37.9
%
$
60,000,000
   
25.7
%
$
60,000,000
   
27.9
%
$
60,000,000
   
27.5
%
$
60,000,000
   
27.5
%
$
60,000,000
   
27.6
%
$
60,000,000
   
27.4
%
                                                                                                                           
Net Profit
 
$
(48,150,342
)
$
5,195,054
 
$
30,793,019
   
22.1
%
$
25,176,855
   
16.5
%
$
30,261,998
   
16.4
%
$
73,174,160
   
31.3
%
$
65,084,672
   
30.2
%
$
67,851,681
   
31.1
%
$
68,123,027
   
31.3
%
$
67,112,146
   
30.9
%
$
68,466,549
   
31.2
%
                                                                                                                           
Less:
                                                                                                                         
                                                                                                                           
Participations (10% of Net Profit each)
                                                                                                                         
Talent
 
$
0
 
$
519,505
 
$
3,079,302
   
2.2
%
$
2,517,686
   
1.7
%
$
3,026,200
   
1.6
%
$
7,317,416
   
3.1
%
$
6,508,467
   
3.0
%
$
6,785,168
   
3.1
%
$
6,812,303
   
3.1
%
$
6,711,215
   
3.1
%
$
6,846,655
   
3.1
%
Writers
   
0
   
519,505
   
3,079,302
   
2.2
%
 
2,517,686
   
1.7
%
 
3,026,200
   
1.6
%
 
7,317,416
   
3.1
%
 
6,508,467
   
3.0
%
 
6,785,168
   
3.1
%
 
6,812,303
   
3.1
%
 
6,711,215
   
3.1
%
 
6,846,655
   
3.1
%
Total Participations
 
$
0
 
$
1,039,011
 
$
6,158,604
   
4.4
%
$
5,035,371
   
3.3
%
$
6,052,400
   
3.3
%
$
14,634,832
   
6.3
%
$
13,016,934
   
6.0
%
$
13,570,336
   
6.2
%
$
13,624,605
   
6.3
%
$
13,422,429
   
6.2
%
$
13,693,310
   
6.2
%
                                                                                                                           
Net Profit After Participations
 
$
(48,150,342
)
$
4,156,043
 
$
24,634,415
   
17.6
%
$
20,141,484
   
13.2
%
$
24,209,598
   
13.1
%
$
58,539,328
   
25.0
%
$
52,067,738
   
24.2
%
$
54,281,345
   
24.9
%
$
54,498,422
   
25.0
%
$
53,689,717
   
24.7
%
$
54,773,239
   
25.0
%
                                                                                                                           
Less:
                                                                                                                         
                                                                                                                           
Content Partners (15% of Net Profit after Participations)
 
$
0
 
$
623,406
 
$
3,695,162
   
2.6
%
$
3,021,223
   
2.0
%
$
3,631,440
   
2.0
%
$
8,780,899
   
3.8
%
$
7,810,161
   
3.6
%
$
8,142,202
   
3.7
%
$
8,174,763
   
3.8
%
$
8,053,458
   
3.7
%
$
8,215,986
   
3.7
%
                                                                                                                           
Total Contribution Profit from Joint Venture Films
 
$
(48,150,342
)
$
3,532,637
 
$
20,939,253
   
15.0
%
$
17,120,262
   
11.2
%
$
20,578,159
   
11.1
%
$
49,758,429
   
21.3
%
$
44,257,577
   
20.6
%
$
46,139,143
   
21.2
%
$
46,323,658
   
21.3
%
$
45,636,259
   
21.0
%
$
46,557,253
   
21.2
%
                                                                                                                           
Allocation to Platinum Studios, Inc. (30%)
                                                                                                                         
                                                                                                                           
Contribution Profit from Joint Venture Films
 
$
(14,445,103
)
$
1,059,791
 
$
6,281,776
   
4.5
%
$
5,136,078
   
3.4
%
$
6,173,448
   
3.3
%
$
14,927,529
   
6.4
%
$
13,277,273
   
6.2
%
$
13,841,743
   
6.4
%
$
13,897,098
   
6.4
%
$
13,690,878
   
6.3
%
$
13,967,176
   
6.4
%
 
Source: Exhibits 8 through 12.
 
SANLI PASTORE & HILL, INC.
54

 


Endnotes to Schedule 7
Platinum Studios, Inc.
Date of Value: March 31, 2008
 

 
Note 1:

The Joint Venture Film Division model assumes that Platinum forms joint ventures with other studios to produce and distribute low budget films (with average budgets of $15-25 million), and Platinum assumes 30% of all costs and profits.

To estimate the future cash flows generated by the Joint Venture Film Division, we estimated film ultimates based on genre and budget size as presented in Exhibits 8, page 106.

We then estimated the timing of the cash flows in each year, as presented in Exhibit 2, page 98. As such, we developed the cash flows of each individual film in each year based on genre and budget size, as presented in Exhibits 9 to 12, pages 107 to 110.

In addition, we also estimated the number of films that Platinum would release per year. Based on Platinum’s business plan, interviews with management and the potential of sequels (See Endnote 1 of Schedule 3, page 44), we assumed the number of projects per year would range between 2 and 3.

55

 

 
Schedule 8
Platinum Studios, Inc.
Method 1: Discounted Cash Flow Method for the Joint Venture Film Division 1
Scenario: Base
Date of Value: March 31, 2008
 

 
   
Apr 1 - Dec 31, 2008
 
 2009
 
 2010
 
 2011
 
 2012
 
 2013
 
 2014
 
 2015
 
 2016
 
 2017
 
 2018
 
 Terminal Year - 2019
 
   
(1)
 
 (2)
 
 (3)
 
 (4)
 
 (5)
 
 (6)
 
 (7)
 
 (8)
 
 (9)
 
 (10)
 
 (11)
 
 (12)
 
                                                              
Contribution Profit from Joint Venture Films (Schedule 7)
 
$
(10,833,827
)
$
1,059,791
 
$
6,281,776
 
$
5,136,078
 
$
6,173,448
 
$
14,927,529
 
$
13,277,273
 
$
13,841,743
 
$
13,897,098
 
$
13,690,878
 
$
13,967,176
       
                                                                           
Less: Overhead Allocation
   
(1,125,000
)
 
(1,546,500
)
 
(1,594,442
)
 
(1,643,869
)
 
(1,694,829
)
 
(1,747,369
)
 
(1,801,537
)
 
(1,857,385
)
 
(1,914,964
)
 
(1,974,328
)
 
(2,035,532
)
     
                                                                           
EBITDA from Joint Venture Films
 
$
(11,958,827
)
$
(486,709
)
$
4,687,334
 
$
3,492,209
 
$
4,478,618
 
$
13,180,160
 
$
11,475,736
 
$
11,984,358
 
$
11,982,134
 
$
11,716,550
 
$
11,931,644
       
                                                                           
Less: Depreciation
   
(375,000
)
 
(500,000
)
 
(500,000
)
 
(500,000
)
 
(500,000
)
 
(500,000
)
 
(500,000
)
 
(500,000
)
 
(500,000
)
 
(500,000
)
 
(500,000
)
     
                                                                           
EBIT from Joint Venture Films
 
$
(12,333,827
)
$
(986,709
)
$
4,187,334
 
$
2,992,209
 
$
3,978,618
 
$
12,680,160
 
$
10,975,736
 
$
11,484,358
 
$
11,482,134
 
$
11,216,550
 
$
11,431,644
       
                                                                           
Less: Taxes (40% tax rate)
   
4,933,531
   
394,684
   
(1,674,934
)
 
(1,196,884
)
 
(1,591,447
)
 
(5,072,064
)
 
(4,390,294
)
 
(4,593,743
)
 
(4,592,853
)
 
(4,486,620
)
 
(4,572,658
)
     
                                                                           
Net Income from Joint Venture Films
 
$
(7,400,296
)
$
(592,025
)
$
2,512,401
 
$
1,795,326
 
$
2,387,171
 
$
7,608,096
 
$
6,585,442
 
$
6,890,615
 
$
6,889,280
 
$
6,729,930
 
$
6,858,986
       
                                                                           
Add: Depreciation
   
375,000
   
500,000
   
500,000
   
500,000
   
500,000
   
500,000
   
500,000
   
500,000
   
500,000
   
500,000
   
500,000
       
Less: Capital Expenditures
   
(300,000
)
 
(412,000
)
 
(424,360
)
 
(437,091
)
 
(450,204
)
 
(463,710
)
 
(477,621
)
 
(491,950
)
 
(506,708
)
 
(521,909
)
 
(537,567
)
     
                                                                           
Net Cash Flow to MVIC from Joint Venture Films
 
$
(7,325,296
)
$
(504,025
)
$
2,588,041
 
$
1,858,235
 
$
2,436,968
 
$
7,644,386
 
$
6,607,821
 
$
6,898,665
 
$
6,882,572
 
$
6,708,021
 
$
6,821,420
       
                                                                           
Terminal Value Calculation
                                                                         
End Year Economic Income (E0)
                                                                   
$
6,821,420
 
Long Term Growth Rate (g)
                                                                     
3.1
%
Terminal Year Economic Income (E1 = E0 x (1+g))
                                                                   
$
7,032,884
 
Capitalization Rate (discount rate - g)
                                                                     
13.9
%

Terminal Value (V = E1 / capitalization rate) 4
                                                                   
$
50,561,220
 
                                                                           

Discount Rate (Exhibits 6A - 6C)2
   
1.6
%
 
1.6
%
 
17.0
%
 
17.0
%
 
17.0
%
 
17.0
%
 
17.0
%
 
17.0
%
 
17.0
%
 
17.0
%
 
17.0
%
 
17.0
%
                                                                           

Present Value Factor 3
   
0.99
   
0.98
   
0.70
   
0.60
   
0.51
   
0.44
   
0.37
   
0.32
   
0.27
   
0.23
   
0.20
   
0.20
 
                                                                           
Present Value of Net Cash Flow to MVIC
 
$
(7,282,897
)
$
(494,367
)
$
1,817,491
 
$
1,115,271
 
$
1,249,994
 
$
3,351,035
 
$
2,475,557
 
$
2,208,809
 
$
1,883,312
 
$
1,568,715
 
$
1,363,336
 
$
10,105,218
 
                                                                           
Fair Market Value of Joint Venture Film Division
 
$
19,361,474
                                                                   
 
Note 1: See Endnote 1 to Schedule 4, page 46.                                    
Note 2: See Endnote 2 to Schedule 4, page 46. For years 2008 through 2010, as the Joint Venture Film Division is projected to generate negative cash flow, SP&H applied the 1-year Treasury Securities rate as a discount rate as it represents the alternative investment of a prudent investor.     
Note 3: See Endnote 3 to Schedule 4, page 49.                                    
Note 4: See Endnote 4 to Schedule 4, page 49.                
 
SANLI PASTORE & HILL, INC.
56

 

 
Schedule 9
Platinum Studios, Inc.
Method 2: Market Multiplier Method for Joint Venture Film Division 1
Date of Value: March 31, 2008
 


Total Number of Characters in Library
         
5,622
 
             
Percent of Characters Adaptable to Low Budget Joint Venture Films
         
7
%
               
Number of Characters Adaptable to Low Budget Joint Venture Films
         
394
 
               
Market Multiple (Appendix C)
   
x
 
$
40,000
 
               
Fair Market Value of Joint Venture Film Division
       
$
15,741,600
 

SANLI PASTORE & HILL, INC.
57



Endnotes to Schedule 9
Platinum Studios, Inc.
Date of Value: March 31, 2008
 

 
Note 1

In the market multiplier method, the fair market value of the Intellectual Property in the Joint Venture Film Division was determined by multiplying the number of characters by an appropriate media format adaptation percentage, which we derived based on interviews with management and industry analysis.

To determine the appropriate market multiple, we searched for library transactions in film entertainment industry. We obtained library transaction data from Vogel 2007 and press releases, and made adjustments to the multiples to match the size and nature of the Joint Venture Film Division. (See Appendix C, page 136) To determine the fair market value of the Intellectual Property in Joint Venture Film Division, we utilized the price per feature multiple. Based on our analysis of the Company as well as the industry, competition, and economic conditions for Platinum, we selected the average of low quartile price per feature multiple of $40,000.
 
58

 

 
Schedule 10
Platinum Studios, Inc.
Fair Market Value of Intellectual Property in Joint Venture Film Division
Date of Value: March 31, 2008
 

 
   
Fair Market Value
 
Weight
 
Weighted Fair 
Market Value
 
               
Method 1: Discounted Cash Flow Method (Schedule 8)
 
$
19,361,474
   
75
%
$
14,521,106
 
                     
Method 2: Market Multiplier Method (Schedule 9)
 
$
15,741,600
   
25
%
$
3,935,400
 
Fair Market Value of Intellectual Property in Joint Venture Film Division (Rounded)
             
$
18,457,000
 
 
SANLI PASTORE & HILL, INC.
59

 

 
Schedule 11
Platinum Studios, Inc.
Film Entertainment: Projected Cash Flow for Film Fund Division 1
Date of Value: March 31, 2008
 

 
   
2008
 
2009
 
2010  
 
2011  
 
2012  
 
2013  
 
2014  
 
2015  
 
2016  
 
2017  
 
2018  
 
   
(1)
 
(2)
 
(3)  
 
(4)  
 
(5)  
 
(6)  
 
(7)  
 
(8)  
 
(9)  
 
(10)  
 
(11)  
 
Assumptions:
                                                                                 
                                                                                   
Film Fund Projects Began per Year
   
0
   
2
   
3
         
4
         
4
         
4
         
4
         
5
         
5
         
5
         
5
       
                                                                                                                           
Projected Cash Flows:
                                                                                                                         
                                                                                                                           
Gross Receipts
                                                                                                                         
Domestic Theatrical
 
$
0
 
$
0
 
$
13,500,000
   
32.1
%
$
20,250,000
   
26.5
%
$
27,000,000
   
24.7
%
$
27,000,000
   
22.1
%
$
27,000,000
   
21.0
%
$
27,000,000
   
20.3
%
$
33,750,000
   
21.5
%
$
33,750,000
   
20.4
%
$
33,750,000
   
19.9
%
International Theatrical
   
0
   
0
   
5,984,000
   
14.3
%
 
10,032,000
   
13.1
%
 
13,552,000
   
12.4
%
 
14,080,000
   
11.5
%
 
14,080,000
   
10.9
%
 
14,080,000
   
10.6
%
 
17,072,000
   
10.9
%
 
17,600,000
   
10.6
%
 
17,600,000
   
10.4
%
Domestic Home Video
   
0
   
0
   
15,795,000
   
37.6
%
 
25,166,700
   
32.9
%
 
35,064,900
   
32.1
%
 
37,276,200
   
30.5
%
 
38,961,000
   
30.3
%
 
39,908,700
   
30.0
%
 
48,438,000
   
30.9
%
 
49,596,300
   
30.0
%
 
50,649,300
   
29.9
%
International Home Video
   
0
   
0
   
6,318,000
   
15.0
%
 
13,899,600
   
18.2
%
 
19,901,700
   
18.2
%
 
22,807,980
   
18.7
%
 
23,566,140
   
18.3
%
 
24,008,400
   
18.0
%
 
27,483,300
   
17.5
%
 
29,947,320
   
18.1
%
 
30,515,940
   
18.0
%
Domestic Television
                                                                                                                         
PPV
   
0
   
0
   
50,625
   
0.1
%
 
1,712,813
   
2.2
%
 
2,556,563
   
2.3
%
 
3,375,000
   
2.8
%
 
3,375,000
   
2.6
%
 
3,375,000
   
2.5
%
 
3,400,313
   
2.2
%
 
4,218,750
   
2.5
%
 
4,218,750
   
2.5
%
Pay TV
   
0
   
0
   
182,250
   
0.4
%
 
4,829,625
   
6.3
%
 
8,535,375
   
7.8
%
 
11,481,750
   
9.4
%
 
12,150,000
   
9.4
%
 
12,150,000
   
9.1
%
 
12,241,125
   
7.8
%
 
14,519,250
   
8.8
%
 
15,187,500
   
9.0
%
Network TV
   
0
   
0
   
0
   
0.0
%
 
0
   
0.0
%
 
364,500
   
0.3
%
 
1,761,750
   
1.4
%
 
2,916,000
   
2.3
%
 
4,070,250
   
3.1
%
 
4,556,250
   
2.9
%
 
4,799,250
   
2.9
%
 
5,042,250
   
3.0
%
Syndicated TV
   
0
   
0
   
0
   
0.0
%
 
0
   
0.0
%
 
0
   
0.0
%
 
94,500
   
0.1
%
 
236,250
   
0.2
%
 
425,250
   
0.3
%
 
567,000
   
0.4
%
 
685,125
   
0.4
%
 
779,625
   
0.5
%
International Television
                                                                                                                         
Pay TV
   
0
   
0
   
0
   
0.0
%
 
348,480
   
0.5
%
 
1,800,480
   
1.6
%
 
3,310,560
   
2.7
%
 
4,297,920
   
3.3
%
 
4,646,400
   
3.5
%
 
4,646,400
   
3.0
%
 
4,820,640
   
2.9
%
 
5,459,520
   
3.2
%
Syndicated TV
   
0
   
0
   
0
   
0.0
%
 
0
   
0.0
%
 
0
   
0.0
%
 
704,000
   
0.6
%
 
1,760,000
   
1.4
%
 
3,168,000
   
2.4
%
 
4,224,000
   
2.7
%
 
5,104,000
   
3.1
%
 
5,808,000
   
3.4
%
Domestic Merchandising
   
0
   
0
   
98,102
   
0.2
%
 
156,309
   
0.2
%
 
217,786
   
0.2
%
 
231,520
   
0.2
%
 
241,984
   
0.2
%
 
249,178
   
0.2
%
 
302,807
   
0.2
%
 
310,656
   
0.2
%
 
316,542
   
0.2
%
International Merchandising
   
0
   
0
   
63,948
   
0.2
%
 
101,890
   
0.1
%
 
141,964
   
0.1
%
 
150,917
   
0.1
%
 
157,738
   
0.1
%
 
162,427
   
0.1
%
 
197,386
   
0.1
%
 
202,501
   
0.1
%
 
206,338
   
0.1
%
Total Gross Receipts
 
$
0
 
$
0
 
$
41,991,925
   
100.0
%
$
76,497,416
   
100.0
%
$
109,135,268
   
100.0
%
$
122,274,177
   
100.0
%
$
128,742,032
   
100.0
%
$
133,243,606
   
100.0
%
$
156,878,581
   
100.0
%
$
165,553,792
   
100.0
%
$
169,533,765
   
100.0
%
                                                                                                                           
Distribution Costs
                                                                                                                         
Domestic Theatrical
 
$
0
 
$
0
 
$
2,700,000
   
6.4
%
$
4,050,000
   
5.3
%
$
5,400,000
   
4.9
%
$
5,400,000
   
4.4
%
$
5,400,000
   
4.2
%
$
5,400,000
   
4.1
%
$
6,750,000
   
4.3
%
$
6,750,000
   
4.1
%
$
6,750,000
   
4.0
%
International Theatrical
   
0
   
0
   
1,196,800
   
2.9
%
 
2,006,400
   
2.6
%
 
2,710,400
   
2.5
%
 
2,816,000
   
2.3
%
 
2,816,000
   
2.2
%
 
2,816,000
   
2.1
%
 
3,414,400
   
2.2
%
 
3,520,000
   
2.1
%
 
3,520,000
   
2.1
%
Domestic Home Video
   
0
   
0
   
2,948,400
   
7.0
%
 
4,633,200
   
6.1
%
 
6,381,180
   
5.8
%
 
6,697,080
   
5.5
%
 
6,970,860
   
5.4
%
 
7,223,580
   
5.4
%
 
8,950,500
   
5.7
%
 
9,308,520
   
5.6
%
 
9,645,480
   
5.7
%
International Home Video
   
0
   
0
   
1,137,240
   
2.7
%
 
2,539,836
   
3.3
%
 
3,651,804
   
3.3
%
 
4,233,060
   
3.5
%
 
4,422,600
   
3.4
%
 
4,561,596
   
3.4
%
 
5,243,940
   
3.3
%
 
5,762,016
   
3.5
%
 
5,926,284
   
3.5
%
Domestic Television Cost
   
0
   
0
   
106,650
   
0.3
%
 
1,226,475
   
1.6
%
 
2,239,650
   
2.1
%
 
3,199,500
   
2.6
%
 
3,626,100
   
2.8
%
 
3,828,735
   
2.9
%
 
3,999,375
   
2.5
%
 
4,617,945
   
2.8
%
 
4,916,565
   
2.9
%
International Television Cost
   
0
   
0
   
58,432
   
0.1
%
 
671,968
   
0.9
%
 
1,227,072
   
1.1
%
 
1,752,960
   
1.4
%
 
1,986,688
   
1.5
%
 
2,097,709
   
1.6
%
 
2,191,200
   
1.4
%
 
2,530,106
   
1.5
%
 
2,693,715
   
1.6
%
Total Distribution Costs
 
$
0
 
$
0
 
$
8,147,522
   
19.4
%
$
15,127,879
   
19.8
%
$
21,610,106
   
19.8
%
$
24,098,600
   
19.7
%
$
25,222,248
   
19.6
%
$
25,927,620
   
19.5
%
$
30,549,415
   
19.5
%
$
32,488,587
   
19.6
%
$
33,452,044
   
19.7
%
                                                                                                                           
Publicity Expenses
                                                                                                                         
Domestic Theatrical
                                                                                                                         
Advertising
 
$
0
 
$
933,435
 
$
9,801,064
   
23.3
%
$
14,468,237
   
18.9
%
$
18,668,693
   
17.1
%
$
18,668,693
   
15.3
%
$
18,668,693
   
14.5
%
$
19,135,410
   
14.4
%
$
23,335,866
   
14.9
%
$
23,335,866
   
14.1
%
$
23,335,866
   
13.8
%
Prints
   
0
   
0
   
1,164,134
   
2.8
%
 
1,746,201
   
2.3
%
 
2,328,267
   
2.1
%
 
2,328,267
   
1.9
%
 
2,328,267
   
1.8
%
 
2,328,267
   
1.7
%
 
2,910,334
   
1.9
%
 
2,910,334
   
1.8
%
 
2,910,334
   
1.7
%
International Theatrical
                                                                                                                         
Advertising
   
0
   
466,717
   
4,900,532
   
11.7
%
 
7,234,119
   
9.5
%
 
9,334,347
   
8.6
%
 
9,334,347
   
7.6
%
 
9,334,347
   
7.3
%
 
9,567,705
   
7.2
%
 
11,667,933
   
7.4
%
 
11,667,933
   
7.0
%
 
11,667,933
   
6.9
%
Prints
   
0
   
0
   
494,757
   
1.2
%
 
829,445
   
1.1
%
 
1,120,479
   
1.0
%
 
1,164,134
   
1.0
%
 
1,164,134
   
0.9
%
 
1,164,134
   
0.9
%
 
1,411,512
   
0.9
%
 
1,455,167
   
0.9
%
 
1,455,167
   
0.9
%
Total Publicity Expenses
 
$
0
 
$
1,400,152
 
$
16,360,486
   
39.0
%
$
24,278,002
   
31.7
%
$
31,451,786
   
28.8
%
$
31,495,441
   
25.8
%
$
31,495,441
   
24.5
%
$
32,195,517
   
24.2
%
$
39,325,646
   
25.1
%
$
39,369,301
   
23.8
%
$
39,369,301
   
23.2
%
                                                                                                                           
Negative Costs, Net of Story Rights Acquisitions
 
$
0
 
$
20,000,000
 
$
30,000,000
   
71.4
%
$
40,000,000
   
52.3
%
$
40,000,000
   
36.7
%
$
40,000,000
   
32.7
%
$
40,000,000
   
31.1
%
$
50,000,000
   
37.5
%
$
50,000,000
   
31.9
%
$
50,000,000
   
30.2
%
$
50,000,000
   
29.5
%
                                                                                                                           
Net Profit
 
$
0
 
$
(21,400,152
)
$
(12,516,084
)
 
-29.8
%
$
(2,908,464
)
 
-3.8
%
$
16,073,376
   
14.7
%
$
26,680,136
   
21.8
%
$
32,024,344
   
24.9
%
$
25,120,469
   
18.9
%
$
37,003,520
   
23.6
%
$
43,695,904
   
26.4
%
$
46,712,420
   
27.6
%
                                                                                                                           
Less:
                                                                                                                         
                                                                                                                           
Participations (10% of Net Profit each)
                                                                                                                         
Talent
 
$
0
 
$
0
 
$
0
   
0.0
%
$
0
   
0.0
%
$
1,607,338
   
1.5
%
$
2,668,014
   
2.2
%
$
3,202,434
   
2.5
%
$
2,512,047
   
1.9
%
$
3,700,352
   
2.4
%
$
4,369,590
   
2.6
%
$
4,671,242
   
2.8
%
Writers
   
0
   
0
   
0
   
0.0
%
 
0
   
0.0
%
 
1,607,338
   
1.5
%
 
2,668,014
   
2.2
%
 
3,202,434
   
2.5
%
 
2,512,047
   
1.9
%
 
3,700,352
   
2.4
%
 
4,369,590
   
2.6
%
 
4,671,242
   
2.8
%
Total Participation
 
$
0
 
$
0
 
$
0
   
0.0
%
$
0
   
0.0
%
$
3,214,675
   
2.9
%
$
5,336,027
   
4.4
%
$
6,404,869
   
5.0
%
$
5,024,094
   
3.8
%
$
7,400,704
   
4.7
%
$
8,739,181
   
5.3
%
$
9,342,484
   
5.5
%
                                                                                                                           
Net Profit After Participations
 
$
0
 
$
(21,400,152
)
$
(12,516,084
)
 
-29.8
%
$
(2,908,464
)
 
-3.8
%
$
12,858,701
   
11.8
%
$
21,344,109
   
17.5
%
$
25,619,475
   
19.9
%
$
20,096,376
   
15.1
%
$
29,602,816
   
18.9
%
$
34,956,724
   
21.1
%
$
37,369,936
   
22.0
%
                                                                                                                           
Less:
                                                                                                                         
                                                                                                                           
Content Partners (15% of Net Profit after Participations)
 
$
0
 
$
0
 
$
0
   
0.0
%
$
0
   
0.0
%
$
1,928,805
   
1.8
%
$
3,201,616
   
2.6
%
$
3,842,921
   
3.0
%
$
3,014,456
   
2.3
%
$
4,440,422
   
2.8
%
$
5,243,509
   
3.2
%
$
5,605,490
   
3.3
%
                                                                                                                           
Contribution Profit from Film Fund Films
 
$
0
 
$
(21,400,152
)
$
(12,516,084
)
 
-29.8
%
$
(2,908,464
)
 
-3.8
%
$
10,929,896
   
10.0
%
$
18,142,493
   
14.8
%
$
21,776,554
   
16.9
%
$
17,081,919
   
12.8
%
$
25,162,393
   
16.0
%
$
29,713,215
   
17.9
%
$
31,764,445
   
18.7
%
 
Source: Exhibits 13 and 14.

SANLI PASTORE & HILL, INC.
60



 
Endnotes to Schedule 11
Platinum Studios, Inc.
Date of Value: March 31, 2008
 

 
Note 1:

The Film Fund Division model assumes that Platinum finances 100% of low budget Indie films (with average budgets of $10 million) via the Film Fund.

The Film Fund, formed by Platinum, intends to raise capital for and finance (“slate financing”) 5 to 15 Indie films including the following: Hunter, Hive, Blood Nation, Red Mantis, The Darkness, Dead of Night, Chain, The Disciple, Final Orbit, Ghosting, Gun Gallon, Nightfall, Three Hanged Men, Consumed, and American Wasteland.

To estimate the future cash flows generated by the Film Fund Division, we estimated film ultimates as presented in Exhibit 13, page 111.

We then estimated the timing of the cash flows in each year, as presented in Exhibit 2, page 98. As such, we developed the cash flows of each individual film in each year based on genre and budget size, as presented in Exhibit 14, pages 112.

In addition, we also estimated the number of films that Platinum would release per year in the Film Fund Division. Based on Platinum’s business plan, interviews with management and the potential of sequels (See Endnote 1 of Schedule 3, page 44), we assumed the number of projects per year would range between 0 and 5.

61

 

 
Schedule 12
Platinum Studios, Inc.
Method 1: Discounted Cash Flow Method for the Film Fund Division1
Date of Value: March 31, 2008
 

 
   
Apr 1 - Dec 31, 2008
 
2009
 
2010
 
2011
 
2012
 
2013
 
2014
 
2015
 
2016
 
2017
 
2018
 
Terminal Year - 2019
 
   
(1)
 
(2)
 
(3)
 
(4)
 
(5)
 
(6)
 
(7)
 
(8)
 
(9)
 
(10)
 
(11)
 
(12)
 
Contribution Profit from Film Fund Films
 
$
0
 
$
(21,400,152
)
$
(12,516,084
)
$
(2,908,464
)
$
10,929,896
 
$
18,142,493
 
$
21,776,554
 
$
17,081,919
 
$
25,162,393
 
$
29,713,215
 
$
31,764,445
       
Less: Overhead Allocation
   
0
   
(1,500,000
)
 
(1,546,500
)
 
(1,594,442
)
 
(1,643,869
)
 
(1,694,829
)
 
(1,747,369
)
 
(1,801,537
)
 
(1,857,385
)
 
(1,914,964
)
 
(1,974,328
)
     
EBITDA from Film Fund Films
 
$
0
 
$
(22,900,152
)
$
(14,062,584
)
$
(4,502,906
)
$
9,286,026
 
$
16,447,664
 
$
20,029,185
 
$
15,280,382
 
$
23,305,008
 
$
27,798,251
 
$
29,790,118
       
Less: Depreciation
   
0
   
(550,000
)
 
(550,000
)
 
(550,000
)
 
(550,000
)
 
(550,000
)
 
(550,000
)
 
(550,000
)
 
(550,000
)
 
(550,000
)
 
(550,000
)
     
EBIT from Film Fund Films
 
$
0
 
$
(23,450,152
)
$
(14,612,584
)
$
(5,052,906
)
$
8,736,026
 
$
15,897,664
 
$
19,479,185
 
$
14,730,382
 
$
22,755,008
 
$
27,248,251
 
$
29,240,118
       
Less: Taxes (40% tax rate)
   
0
   
9,380,061
   
5,845,034
   
2,021,162
   
(3,494,411
)
 
(6,359,065
)
 
(7,791,674
)
 
(5,892,153
)
 
(9,102,003
)
 
(10,899,300
)
 
(11,696,047
)
     
Net Income from Film Fund Films
 
$
0
 
$
(14,070,091
)
$
(8,767,550
)
$
(3,031,743
)
$
5,241,616
 
$
9,538,598
 
$
11,687,511
 
$
8,838,229
 
$
13,653,005
 
$
16,348,951
 
$
17,544,071
       
Add: Depreciation
   
0
   
550,000
   
550,000
   
550,000
   
550,000
   
550,000
   
550,000
   
550,000
   
550,000
   
550,000
   
550,000
       
Less: Capital Expenditures
   
0
   
(750,000
)
 
(772,500
)
 
(795,675
)
 
(819,545
)
 
(844,132
)
 
(869,456
)
 
(895,539
)
 
(922,405
)
 
(950,078
)
 
(978,580
)
     
Net Cash Flow to MVIC from Film Fund Films
 
$
0
 
$
(14,270,091
)
$
(8,990,050
)
$
(3,277,418
)
$
4,972,071
 
$
9,244,467
 
$
11,368,055
 
$
8,492,690
 
$
13,280,600
 
$
15,948,873
 
$
17,115,491
       
Terminal Value Calculation
                                                                         
End Year Economic Income (E0)
                                                                   
$
17,115,491
 
Long Term Growth Rate (g)
                                                                     
3.1
%
Terminal Year Economic Income
(E1 = E0 x (1+g))
                                                                   
$
17,646,071
 
Capitalization Rate (discount rate - g)
                                                                     
13.9
%
Terminal Value (V = E1 / capitalization rate)4
                                                                   
$
126,862,164
 
                                                                           
Discount Rate (Exhibits 6A - 6C)2
   
1.6
%
 
1.6
%
 
1.6
%
 
1.6
%
 
17.0
%
 
17.0
%
 
17.0
%
 
17.0
%
 
17.0
%
 
17.0
%
 
17.0
%
 
17.0
%
                                                                           
Present Value Factor 3
   
0.99
   
0.98
   
0.97
   
0.95
   
0.51
   
0.44
   
0.37
   
0.32
   
0.27
   
0.23
   
0.20
   
0.20
 
Present Value of Net Cash Flow to MVIC
 
$
0
 
$
(13,996,627
)
$
(8,682,325
)
$
(3,116,615
)
$
2,550,324
 
$
4,052,455
 
$
4,258,934
 
$
2,719,182
 
$
3,634,035
 
$
3,729,751
 
$
3,420,720
 
$
25,354,804
 
                                                                           
Fair Market Value of Film Fund Division
 
$
23,924,637
                                                                   
 
Note 1: See Endnote 1 to Schedule 4, page 46.
Note 2: See Endnote 2 to Schedule 4, page 46. For years 2008 through 2010, as the Film Fund Division is projected to generate negative cash flow, SP&H applied the 1-year Treasury Securities rate as a discount rate as it represents the alternative investment of a prudent investor.
Note 3: See Endnote 3 to Schedule 4, page 49.                                   
Note 4: See Endnote 4 to Schedule 4, page 49.

SANLI PASTORE & HILL, INC.
62



 
Schedule 13
Platinum Studios, Inc.
Method 2: Market Multiplier Method for Film Fund Division 1
Date of Value: March 31, 2008
 

 
Total Number of Characters in Library
         
5,622
 
             
               
Percent of Characters Adaptable to Low Budget Film Fund Films
         
10
%
               
Number of Characters Adaptable to Low Budget Film Fund Films
         
562
 
               
Market Multiple (Appendix C)
   
x
 
$
40,000
 
               
Fair Market Value of Film Fund Division
       
$
22,488,000
 

SANLI PASTORE & HILL, INC.
63

 

 
Endnotes to Schedule 13
Platinum Studios, Inc.
Date of Value: March 31, 2008
 

 
Note 1

In the market multiplier method, the fair market value of the Intellectual Property in the Film Fund Division was determined by multiplying the number of characters by an appropriate media format adaptation percentage, which we derived based on interviews with management and industry analysis.

To determine the appropriate market multiple, we searched for library transactions in film entertainment industry. We obtained library transaction data from Vogel 2007 and press releases, and made adjustments to the multiples to match the size and nature of the Film Fund Division. (See Appendix C, page 136.) To determine the fair market value of the Intellectual Property in Film Fund Division, we utilized the price per feature multiple. Based on our analysis of the Company as well as the industry, competition, and economic conditions for Platinum, we selected the price per feature multiple of $40,000 which falls between the minimum and lower quartile of the multiples.
 
64



 
Schedule 14
Platinum Studios, Inc.
Fair Market Value of Intellectual Property in Film Fund Division
Date of Value: March 31, 2008
 

 
 
 
Fair Market Value
 
Weight
 
Weighted Fair 
Market Value
 
               
Method 1: Discounted Cash Flow Method (Schedule 12)
 
$
23,924,637
   
75
%
$
17,943,478
 
                     
Method 2: Market Multiplier Method (Schedule 13)
 
$
22,488,000
   
25
%
$
5,622,000
 
Fair Market Value of Intellectual Property in Film Fund Division (Rounded)
             
$
23,565,000
 

SANLI PASTORE & HILL, INC.
65

 

 
Schedule 15
Platinum Studios, Inc.
Film Entertainment: Projected Cash Flow for Direct to DVD Division 1
Date of Value: March 31, 2008
 

 
   
2008
 
2009
 
2010
 
2011
 
2012
 
2013
 
2014
 
2015
 
2016
 
2017
 
2018
 
   
(1)
 
(2)
 
(3)
 
(4)
 
(5)
 
(6)
 
(7)
 
(8)
 
(9)
 
(10)
 
(11)
 
Assumptions:
                                                                                                                         
                                                                                                                           
Direct to DVD Projects Began per Year
   
0
   
2
   
4
         
4
         
5
         
6
         
7
         
7
         
7
         
7
         
7
       
                                                                                                                           
Projected Cash Flows:
                                                                                                                         
                                                                                                                           
Gross Receipts
                                                                                                                         
Home Video
   
0
   
0
   
4,380,000
   
97.6
%
 
9,307,500
   
81.4
%
 
10,128,750
   
69.7
%
 
12,647,250
   
71.6
%
 
15,220,500
   
70.8
%
 
17,930,625
   
70.4
%
 
18,450,750
   
67.8
%
 
18,697,125
   
67.3
%
 
18,834,000
   
67.1
%
Television
                                                                                                                         
PPV
   
0
   
0
   
109,500
   
2.4
%
 
219,000
   
1.9
%
 
219,000
   
1.5
%
 
273,750
   
1.5
%
 
328,500
   
1.5
%
 
383,250
   
1.5
%
 
383,250
   
1.4
%
 
383,250
   
1.4
%
 
383,250
   
1.4
%
Pay TV/ Free TV
   
0
   
0
   
0
   
0.0
%
 
1,901,194
   
16.6
%
 
4,182,626
   
28.8
%
 
4,752,984
   
26.9
%
 
5,957,074
   
27.7
%
 
7,161,163
   
28.1
%
 
8,396,939
   
30.8
%
 
8,713,805
   
31.4
%
 
8,840,551
   
31.5
%
Total Gross Receipts
 
$
0
 
$
0
 
$
4,489,500
   
100.0
%
$
11,427,694
   
100.0
%
$
14,530,376
   
100.0
%
$
17,673,984
   
100.0
%
$
21,506,074
   
100.0
%
$
25,475,038
   
100.0
%
$
27,230,939
   
100.0
%
$
27,794,180
   
100.0
%
$
28,057,801
   
100.0
%
                                                                                                                           
Distribution Costs
                                                                                                                         
Home Video
   
0
   
0
   
1,533,000
   
34.1
%
 
3,257,625
   
28.5
%
 
3,545,063
   
24.4
%
 
4,426,538
   
25.0
%
 
5,327,175
   
24.8
%
 
6,275,719
   
24.6
%
 
6,457,763
   
23.7
%
 
6,543,994
   
23.5
%
 
6,591,900
   
23.5
%
Television Cost
   
0
   
0
   
0
   
0.0
%
 
99,166
   
0.9
%
 
218,165
   
1.5
%
 
247,915
   
1.4
%
 
310,720
   
1.4
%
 
373,525
   
1.5
%
 
437,983
   
1.6
%
 
454,511
   
1.6
%
 
461,122
   
1.6
%
Total Distribution Costs
 
$
0
 
$
0
 
$
1,533,000
   
34.1
%
$
3,356,791
   
29.4
%
$
3,763,228
   
25.9
%
$
4,674,452
   
26.4
%
$
5,637,895
   
26.2
%
$
6,649,244
   
26.1
%
$
6,895,745
   
25.3
%
$
6,998,504
   
25.2
%
$
7,053,022
   
25.1
%
                                                                                                                           
Negative Costs, Net of Story Rights Acquisitions
 
$
0
 
$
750,000
 
$
3,750,000
   
83.5
%
$
6,000,000
   
52.5
%
$
6,375,000
   
43.9
%
$
7,875,000
   
44.6
%
$
9,375,000
   
43.6
%
$
10,500,000
   
41.2
%
$
10,500,000
   
38.6
%
$
10,500,000
   
37.8
%
$
10,500,000
   
37.4
%
                                                                                                                           
Net Profit
 
$
0
 
$
(750,000
)
$
(793,500
)
 
-17.7
%
$
2,070,903
   
18.1
%
$
4,392,149
   
30.2
%
$
5,124,532
   
29.0
%
$
6,493,179
   
30.2
%
$
8,325,794
   
32.7
%
$
9,835,194
   
36.1
%
$
10,295,675
   
37.0
%
$
10,504,779
   
37.4
%
                                                                                                                           
Less:
                                                                                                                         
                                                                                                                           
Participations (10% of Net Profit each)
                                                                                                                         
Talent
 
$
0
 
$
0
 
$
0
   
0.0
%
$
207,090
   
1.8
%
$
439,215
   
3.0
%
$
512,453
   
2.9
%
$
649,318
   
3.0
%
$
832,579
   
3.3
%
$
983,519
   
3.6
%
$
1,029,568
   
3.7
%
$
1,050,478
   
3.7
%
Writers
   
0
   
0
   
0
   
0.0
%
 
207,090
   
1.8
%
 
439,215
   
3.0
%
 
512,453
   
2.9
%
 
649,318
   
3.0
%
 
832,579
   
3.3
%
 
983,519
   
3.6
%
 
1,029,568
   
3.7
%
 
1,050,478
   
3.7
%
Total Participation
 
$
0
 
$
0
 
$
0
   
0.0
%
$
414,181
   
3.6
%
$
878,430
   
6.0
%
$
1,024,906
   
5.8
%
$
1,298,636
   
6.0
%
$
1,665,159
   
6.5
%
$
1,967,039
   
7.2
%
$
2,059,135
   
7.4
%
$
2,100,956
   
7.5
%
                                                                                                                           
Net Profit After Participations
 
$
0
 
$
(750,000
)
$
(793,500
)
 
-17.7
%
$
1,656,722
   
14.5
%
$
3,513,719
   
24.2
%
$
4,099,626
   
23.2
%
$
5,194,543
   
24.2
%
$
6,660,635
   
26.1
%
$
7,868,155
   
28.9
%
$
8,236,540
   
29.6
%
$
8,403,823
   
30.0
%
                                                                                                                           
Less:
                                                                                                                         
                                                                                                                           
Content Partners (15% of Net Profit after Participations)
 
$
0
 
$
0
 
$
0
   
0.0
%
$
248,508
   
2.2
%
$
527,058
   
3.6
%
$
614,944
   
3.5
%
$
779,181
   
3.6
%
$
999,095
   
3.9
%
$
1,180,223
   
4.3
%
$
1,235,481
   
4.4
%
$
1,260,574
   
4.5
%
                                                                                                                           
Contribution Profit from Direct to DVD Films
 
$
0
 
$
(750,000
)
$
(793,500
)
 
-17.7
%
$
1,408,214
   
12.3
%
$
2,986,661
   
20.6
%
$
3,484,682
   
19.7
%
$
4,415,362
   
20.5
%
$
5,661,540
   
22.2
%
$
6,687,932
   
24.6
%
$
7,001,059
   
25.2
%
$
7,143,250
   
25.5
%

Source: Exhibits 15 through 17.

SANLI PASTORE & HILL, INC.
66



 
Endnotes to Schedule 15
Platinum Studios, Inc.
Date of Value: March 31, 2008
 

 
Note 1:

The Direct to DVD Division model assumes that Platinum finances 100% of Direct to DVD films (with average budgets of $1.5 million) via private financing.

To estimate the future cash flows generated by the Direct to DVD Division, we estimated average film ultimates as presented in Exhibit 15, page 113.

We then estimated the timing of the cash flows in each year, as presented in Exhibit 16, page 114. As such, we developed the cash flows of each individual film in each year, as presented in Exhibit 17, page 115.

In addition, we also estimated the number of films that Platinum would release per year in the Direct to DVD Division. Based on Platinum’s business plan, interviews with management and the potential of sequels (See Endnote 1 of Schedule 3, page 44), we assumed the number of projects per year would range between 0 and 7.

67




Schedule 16
Platinum Studios, Inc.
Method 1: Discounted Cash Flow Method for the Direct to DVD Film Division1
Date of Value: March 31, 2008
 

 
   
Apr 1 - Dec 31, 2008
 
2009
 
2010
 
2011
 
2012
 
2013
 
2014
 
2015
 
2016
 
2017
 
2018
 
Terminal Year - 2019
 
   
(1)
 
(2)
 
(3)
 
(4)
 
(5)
 
(6)
 
(7)
 
(8)
 
(9)
 
(10)
 
(11)
 
(12)
 
                                                   
Contribution Profit from Direct to DVD Films
 
$
0
 
$
(750,000
)
$
(793,500
)
$
1,408,214
 
$
2,986,661
 
$
3,484,682
 
$
4,415,362
 
$
5,661,540
 
$
6,687,932
 
$
7,001,059
 
$
7,143,250
       
                                                                           
Less: Overhead Allocation
   
0
   
(700,000
)
 
(721,700
)
 
(744,073
)
 
(767,139
)
 
(790,920
)
 
(815,439
)
 
(840,717
)
 
(866,780
)
 
(893,650
)
 
(921,353
)
     
                                                                           
EBITDA from Direct to DVD Films
 
$
0
 
$
(1,450,000
)
$
(1,515,200
)
$
664,141
 
$
2,219,522
 
$
2,693,762
 
$
3,599,923
 
$
4,820,823
 
$
5,821,152
 
$
6,107,409
 
$
6,221,897
       
                                                                           
Less: Depreciation
   
0
   
(450,000
)
 
(450,000
)
 
(450,000
)
 
(450,000
)
 
(450,000
)
 
(450,000
)
 
(450,000
)
 
(450,000
)
 
(450,000
)
 
(450,000
)
     
                                                                           
EBIT from Direct to DVD Films
 
$
0
 
$
(1,900,000
)
$
(1,965,200
)
$
214,141
 
$
1,769,522
 
$
2,243,762
 
$
3,149,923
 
$
4,370,823
 
$
5,371,152
 
$
5,657,409
 
$
5,771,897
       
                                                                           
Less: Taxes (40% tax rate)
   
0
   
760,000
   
786,080
   
(85,656
)
 
(707,809
)
 
(897,505
)
 
(1,259,969
)
 
(1,748,329
)
 
(2,148,461
)
 
(2,262,964
)
 
(2,308,759
)
     
                                                                           
Net Income from Direct to DVD Films
 
$
0
 
$
(1,140,000
)
$
(1,179,120
)
$
128,485
 
$
1,061,713
 
$
1,346,257
 
$
1,889,954
 
$
2,622,494
 
$
3,222,691
 
$
3,394,446
 
$
3,463,138
       
                                                                           
Add: Depreciation
   
0
   
450,000
   
450,000
   
450,000
   
450,000
   
450,000
   
450,000
   
450,000
   
450,000
   
450,000
   
450,000
       
Less: Capital Expenditures
   
0
   
(250,000
)
 
(257,500
)
 
(265,225
)
 
(273,182
)
 
(281,377
)
 
(289,819
)
 
(298,513
)
 
(307,468
)
 
(316,693
)
 
(326,193
)
     
                                                                           
Net Cash Flow to MVIC from Direct to DVD Films
 
$
0
 
$
(940,000
)
$
(986,620
)
$
313,260
 
$
1,238,532
 
$
1,514,880
 
$
2,050,135
 
$
2,773,981
 
$
3,365,223
 
$
3,527,753
 
$
3,586,945
       
                                                                           
Terminal Value Calculation
                                                                         
End Year Economic Income (E0)
                                                                   
$
3,586,945
 
Long Term Growth Rate (g)
                                                                     
3.1
%
Terminal Year Economic Income (E1 = E0 x (1+g))
                                                                   
$
3,698,140
 
Capitalization Rate (discount rate - g)
                                                                     
13.9
%
Terminal Value (V = E1 / capitalization rate)4
                                                                   
$
26,586,885
 
                                                                           
Discount Rate (Exhibits 6A - 6C)2
   
1.6
%
 
1.6
%
 
1.6
%
 
17.0
%
 
17.0
%
 
17.0
%
 
17.0
%
 
17.0
%
 
17.0
%
 
17.0
%
 
17.0
%
 
17.0
%
                                                                           
Present Value Factor 3
   
0.99
   
0.98
   
0.97
   
0.60
   
0.51
   
0.44
   
0.37
   
0.32
   
0.27
   
0.23
   
0.20
   
0.20
 
                                                                           
Present Value of Net Cash Flow to MVIC
 
$
0
 
$
(921,986
)
$
(952,849
)
$
188,011
 
$
635,280
 
$
664,071
 
$
768,064
 
$
888,171
 
$
920,842
 
$
824,989
 
$
716,891
 
$
5,313,683
 
                                                                           
Fair Market Value of Direct to DVD Film Division
 
$
9,045,166
                                                                   

Note 1: See Endnote 1 to Schedule 4, page 46.                               
Note 2: See Endnote 2 to Schedule 4, page 46. For years 2008 through 2010, as the Direct to DVD Division is projected to generate negative cash flow, SP&H applied the 1-year Treasury Securities rate as a discount rate as it represents the alternative investment of a prudent investor.
Note 3: See Endnote 3 to Schedule 4, page 49.
Note 4: See Endnote 4 to Schedule 4, page 49.

SANLI PASTORE & HILL, INC.
68



 
Schedule 17
Platinum Studios, Inc.
Method 2: Market Multiplier Method for Direct to DVD Film Division 1
Date of Value: March 31, 2008
 

 
Total Number of Characters in Library
         
5,622
 
             
Percent of Characters Adaptable to Direct to DVD Films
         
12
%
               
Number of Characters Adaptable to Direct to DVD Films
         
675
 
               
Market Multiple (Appendix C)
   
x
 
$
15,000
 
               
Fair Market Value of Direct to DVD Film Division
       
$
10,119,600
 
 
SANLI PASTORE & HILL, INC.
69



 
Endnotes to Schedule 17
Platinum Studios, Inc.
Date of Value: March 31, 2008
 

 
Note 1

In the market multiplier method, the fair market value of the Intellectual Property in the Direct to DVD Division was determined by multiplying the number of characters by an appropriate media format adaptation percentage, which we derived based on interviews with management and industry analysis.

To determine the appropriate market multiple, we searched for library transactions in film entertainment industry. We obtained library transaction data from Vogel 2007 and press releases, and made adjustments to the multiples to match the size and nature of the Direct to DVD Division. (See Appendix C, page 136) To determine the fair market value of the Intellectual Property in Direct to DVD Division, we utilized the price per feature multiple. Based on our analysis of the Company as well as the industry, competition, and economic conditions for Platinum, we selected the price per feature multiple of $15,000 which falls in the high range of the multiples.

70

 

 
Schedule 18
Platinum Studios, Inc.
Fair Market Value of Intellectual Property in Direct to DVD Film Division
Date of Value: March 31, 2008
 

 
 
 
Fair Market Value
 
Weight
 
Weighted Fair 
Market Value
 
               
Method 1: Discounted Cash Flow Method (Schedule 16)
 
$
9,045,166
   
75
%
$
6,783,874
 
                     
Method 2: Market Multiplier Method (Schedule 17)
 
$
10,119,600
   
25
%
$
2,529,900
 
Fair Market Value of Intellectual Property in Direct to DVD Film Division (Rounded)
             
$
9,314,000
 

SANLI PASTORE & HILL, INC.
71

 

 
Schedule 19
Platinum Studios, Inc.
Projected Cash Flow for Digital Publishing Division
Date of Value: March 31, 2008
 

 
   
Apr 1 - Dec 31, 2008
 
2009
 
2010
 
2011
 
2012
 
2013
 
2014
 
2015
 
2016
 
2017
 
   
(1)
 
(2)
 
(3)
 
(4)
 
(5)
 
(6)
 
(7)
 
(8)
 
(9)
 
(10)
 
Revenues
                                                                                                                         
Revenue from Sale of Merchandise
 
$
0
   
0.0
%
$
2,487,052
   
17.0
%
$
5,690,375
   
22.0
%
$
9,764,683
   
24.7
%
$
11,170,798
   
23.3
%
$
12,779,392
   
20.4
%
$
14,619,625
   
19.5
%
$
16,724,851
   
17.7
%
$
19,133,229
   
17.1
%
$
21,888,414
   
15.8
%
Revenue from Sale of Advertising
   
2,634,264
   
80.0
%
 
4,508,696
   
30.9
%
 
5,484,632
   
21.2
%
 
6,674,807
   
16.9
%
 
8,128,074
   
16.9
%
 
9,902,109
   
15.8
%
 
12,069,926
   
16.1
%
 
14,721,362
   
15.5
%
 
17,966,930
   
16.1
%
 
21,946,928
   
15.8
%
Revenue from Gaming
   
0
   
0.0
%
 
3,150,266
   
21.6
%
 
6,018,666
   
23.3
%
 
9,429,243
   
23.8
%
 
13,461,749
   
28.0
%
 
18,206,464
   
29.0
%
 
23,765,504
   
31.8
%
 
30,254,288
   
31.9
%
 
37,803,173
   
33.8
%
 
46,559,292
   
33.6
%
Subscription Revenues
   
0
   
0.0
%
 
3,316,069
   
22.7
%
 
7,295,352
   
28.2
%
 
12,037,331
   
30.4
%
 
13,241,064
   
27.6
%
 
19,420,228
   
30.9
%
 
21,362,251
   
28.5
%
 
29,373,095
   
31.0
%
 
32,310,404
   
28.9
%
 
42,649,733
   
30.8
%
Syndication Revenues
   
658,566
   
20.0
%
 
1,127,174
   
7.7
%
 
1,371,158
   
5.3
%
 
1,668,702
   
4.2
%
 
2,032,018
   
4.2
%
 
2,475,527
   
3.9
%
 
3,017,481
   
4.0
%
 
3,680,341
   
3.9
%
 
4,491,732
   
4.0
%
 
5,486,732
   
4.0
%
Total Gross Revenues
 
$
3,292,830
   
100.0
%
$
14,589,257
   
100.0
%
$
25,860,183
   
100.0
%
$
39,574,766
   
100.0
%
$
48,033,703
   
100.0
%
$
62,783,720
   
100.0
%
$
74,834,787
   
100.0
%
$
94,753,936
   
100.0
%
$
111,705,469
   
100.0
%
$
138,531,100
   
100.0
%
                                                                                                                           
Cost of Sales
                                                                                                                         
Ad Agency/Partner Fee
 
$
1,317,132
   
40.0
%
$
2,254,348
   
15.5
%
$
2,742,316
   
10.6
%
$
3,337,403
   
8.4
%
$
2,844,826
   
5.9
%
$
3,465,738
   
5.5
%
$
4,224,474
   
5.6
%
$
5,152,477
   
5.4
%
$
6,288,425
   
5.6
%
$
7,681,425
   
5.5
%
Credit Card Processing Fees
   
16,464
   
0.5
%
 
28,179
   
0.2
%
 
34,279
   
0.1
%
 
41,718
   
0.1
%
 
50,800
   
0.1
%
 
61,888
   
0.1
%
 
75,437
   
0.1
%
 
92,009
   
0.1
%
 
112,293
   
0.1
%
 
137,168
   
0.1
%
License Fee to Creator
   
2,300,000
   
69.8
%
 
3,070,000
   
21.0
%
 
3,880,000
   
15.0
%
 
4,740,000
   
12.0
%
 
5,650,000
   
11.8
%
 
6,620,000
   
10.5
%
 
7,660,000
   
10.2
%
 
8,780,000
   
9.3
%
 
10,000,000
   
9.0
%
 
11,330,000
   
8.2
%
Properties License Fees
   
98,785
   
3.0
%
 
169,076
   
1.2
%
 
205,674
   
0.8
%
 
250,305
   
0.6
%
 
304,803
   
0.6
%
 
371,329
   
0.6
%
 
452,622
   
0.6
%
 
552,051
   
0.6
%
 
673,760
   
0.6
%
 
823,010
   
0.6
%
Syndication
   
230,498
   
7.0
%
 
394,511
   
2.7
%
 
479,905
   
1.9
%
 
584,046
   
1.5
%
 
711,206
   
1.5
%
 
866,435
   
1.4
%
 
1,056,119
   
1.4
%
 
1,288,119
   
1.4
%
 
1,572,106
   
1.4
%
 
1,920,356
   
1.4
%
Web Hosting Fee
   
3,165,339
   
96.1
%
 
4,642,497
   
31.8
%
 
5,106,747
   
19.7
%
 
5,617,421
   
14.2
%
 
6,179,163
   
12.9
%
 
6,797,080
   
10.8
%
 
7,476,788
   
10.0
%
 
8,224,467
   
8.7
%
 
9,046,913
   
8.1
%
 
9,951,604
   
7.2
%
Total Cost of Sales
 
$
7,128,218
   
216.5
%
$
10,558,611
   
72.4
%
$
12,448,920
   
48.1
%
$
14,570,893
   
36.8
%
$
15,740,799
   
32.8
%
$
18,182,470
   
29.0
%
$
20,945,440
   
28.0
%
$
24,089,122
   
25.4
%
$
27,693,498
   
24.8
%
$
31,843,564
   
23.0
%
                                                                                                                           
Gross Margin
 
$
(3,835,388
)
 
-116.5
%
$
4,030,646
   
27.6
%
$
13,411,262
   
51.9
%
$
25,003,873
   
63.2
%
$
32,292,904
   
67.2
%
$
44,601,251
   
71.0
%
$
53,889,347
   
72.0
%
$
70,664,814
   
74.6
%
$
84,011,971
   
75.2
%
$
106,687,537
   
77.0
%
                                                                                                                           
Total Selling, General & Administrative
 
$
987,849
   
30.0
%
$
4,230,885
   
29.0
%
$
7,240,851
   
28.0
%
$
10,685,187
   
27.0
%
$
12,008,426
   
25.0
%
$
15,068,093
   
24.0
%
$
16,463,653
   
22.0
%
$
20,845,866
   
22.0
%
$
24,575,203
   
22.0
%
$
30,476,842
   
22.0
%
                                                                                                                           
Other Operating Expenses
                                                                                                                         
3rd Party Production Costs
 
$
2,156,250
   
65.5
%
$
3,956,463
   
27.1
%
$
5,155,361
   
19.9
%
$
6,493,283
   
16.4
%
$
7,979,820
   
16.6
%
$
9,639,651
   
15.4
%
$
11,499,813
   
15.4
%
$
13,589,866
   
14.3
%
$
15,958,032
   
14.3
%
$
18,640,944
   
13.5
%
Technical & Management Consulting
   
93,750
   
2.8
%
 
128,875
   
0.9
%
 
132,870
   
0.5
%
 
136,989
   
0.3
%
 
141,236
   
0.3
%
 
145,614
   
0.2
%
 
150,128
   
0.2
%
 
154,782
   
0.2
%
 
159,580
   
0.1
%
 
164,527
   
0.1
%
Marketing
   
750,000
   
22.8
%
 
1,031,000
   
7.1
%
 
1,062,961
   
4.1
%
 
1,095,913
   
2.8
%
 
1,129,886
   
2.4
%
 
1,164,913
   
1.9
%
 
1,201,025
   
1.6
%
 
1,238,257
   
1.3
%
 
1,276,643
   
1.1
%
 
1,316,218
   
1.0
%
Software and Technical Support
   
37,500
   
1.1
%
 
51,550
   
0.4
%
 
53,148
   
0.2
%
 
54,796
   
0.1
%
 
56,494
   
0.1
%
 
58,246
   
0.1
%
 
60,051
   
0.1
%
 
61,913
   
0.1
%
 
63,832
   
0.1
%
 
65,811
   
0.0
%
Equipment Maintenance
   
5,625
   
0.2
%
 
10,000
   
0.1
%
 
15,000
   
0.1
%
 
15,465
   
0.0
%
 
15,944
   
0.0
%
 
16,439
   
0.0
%
 
16,948
   
0.0
%
 
17,474
   
0.0
%
 
18,015
   
0.0
%
 
18,574
   
0.0
%
Site & Content Acquisition/Aggregation
   
225,000
   
6.8
%
 
309,300
   
2.1
%
 
318,888
   
1.2
%
 
328,774
   
0.8
%
 
338,966
   
0.7
%
 
349,474
   
0.6
%
 
360,307
   
0.5
%
 
371,477
   
0.4
%
 
382,993
   
0.3
%
 
394,866
   
0.3
%
Web Publishing
   
2,004,375
   
60.9
%
 
2,755,348
   
18.9
%
 
2,840,763
   
11.0
%
 
2,928,827
   
7.4
%
 
3,019,621
   
6.3
%
 
3,113,229
   
5.0
%
 
3,209,739
   
4.3
%
 
3,309,241
   
3.5
%
 
3,411,827
   
3.1
%
 
3,517,594
   
2.5
%
Translations
   
429,375
   
13.0
%
 
590,248
   
4.0
%
 
608,545
   
2.4
%
 
627,410
   
1.6
%
 
646,860
   
1.3
%
 
666,912
   
1.1
%
 
687,587
   
0.9
%
 
708,902
   
0.7
%
 
730,878
   
0.7
%
 
753,535
   
0.5
%
Depreciation
   
75,000
   
2.3
%
 
110,000
   
0.8
%
 
121,000
   
0.5
%
 
133,100
   
0.3
%
 
146,410
   
0.3
%
 
161,051
   
0.3
%
 
177,156
   
0.2
%
 
194,872
   
0.2
%
 
214,359
   
0.2
%
 
235,795
   
0.2
%
Total Other Operating Expenses
 
$
5,776,875
   
175.4
%
$
8,942,783
   
61.3
%
$
10,308,537
   
39.9
%
$
11,814,557
   
29.9
%
$
13,475,237
   
28.1
%
$
15,315,528
   
24.4
%
$
17,362,755
   
23.2
%
$
19,646,783
   
20.7
%
$
22,216,159
   
19.9
%
$
25,107,864
   
18.1
%
                                                                                                                           
Operating Income
 
$
(10,600,112
)
 
-321.9
%
$
(9,143,021
)
 
-62.7
%
$
(4,138,126
)
 
-16.0
%
$
2,504,129
   
6.3
%
$
6,809,241
   
14.2
%
$
14,217,629
   
22.6
%
$
20,062,940
   
26.8
%
$
30,172,165
   
31.8
%
$
37,220,608
   
33.3
%
$
51,102,830
   
36.9
%
                                                                                                                           
Less: Payment to IP Partners 10%
 
$
0
   
0.0
%
$
0
   
0.0
%
$
0
   
0.0
%
$
250,413
   
0.6
%
$
680,924
   
1.4
%
$
1,421,763
   
2.3
%
$
2,006,294
   
2.7
%
$
3,017,216
   
3.2
%
$
3,722,061
   
3.3
%
$
5,110,283
   
3.7
%
                                                                                                                           
Contribution Profit from Digital Publishing Division
 
$
(10,600,112
)
 
-321.9
%
$
(9,143,021
)
 
-62.7
%
$
(4,138,126
)
 
-16.0
%
$
2,253,716
   
5.7
%
$
6,128,317
   
12.8
%
$
12,795,866
   
20.4
%
$
18,056,646
   
24.1
%
$
27,154,948
   
28.7
%
$
33,498,547
   
30.0
%
$
45,992,547
   
33.2
%

SANLI PASTORE & HILL, INC.
72

 

 
Endnotes to Schedule 19
Platinum Studios, Inc.
Date of Value: March 31, 2008
 

 
Note 1:

Platinum launched a web-comics site (www.drunkduck.com) to host the digital distribution of the Company’s printed comic material and as resource for independent comic book creators to post new material. In addition, Platinum has developed multiple destination sites for individual comic properties. SP&H referred these websites as the Digital Publishing Division. The Digital Publishing Division was expected to generate revenues in the following ways: merchandise sales, advertising sales, gaming revenues, subscription revenues and syndication revenues.

Based on our research and interviews with the management, SP&H developed assumptions of revenues and costs for the Digital Publishing Division as presented in Exhibits 19 to 20, pages 117 and 118. Based on these assumptions, we projected the 10-year income statements for the Digital Publishing Division.

73



 
Schedule 20
Platinum Studios, Inc.
Method 1: Discounted Cash Flow Method for Digital Publishing Division1
Date of Value: March 31, 2008
 

 
   
Apr 1 - Dec 31, 2008
 
2009
 
2010
 
2011
 
2012
 
2013
 
2014
 
2015
 
2016
 
2017
 
Terminal Year - 2018
 
   
(1)
 
(2)
 
(3)
 
(4)
 
(5)
 
(6)
 
(7)
 
(8)
 
(9)
 
(10)
 
(11)
 
                                               
Contribution Profit from Digital Publishing Division (Schedule 19)
 
$
(10,600,112
)
$
(9,143,021
)
$
(4,138,126
)
$
2,253,716
 
$
6,128,317
 
$
12,795,866
 
$
18,056,646
 
$
27,154,948
 
$
33,498,547
 
$
45,992,547
       
                                                                     
Less: Taxes (40% tax rate)
 
$
4,240,045
 
$
3,657,209
 
$
1,655,250
 
$
(901,487
)
$
(2,451,327
)
$
(5,118,347
)
$
(7,222,658
)
$
(10,861,979
)
$
(13,399,419
)
$
(18,397,019
)
     
Less: Capital Expenditures (Schedule 19)
   
(125,000
)
 
(137,500
)
 
(151,250
)
 
(166,375
)
 
(183,013
)
 
(201,314
)
 
(221,445
)
 
(243,590
)
 
(267,949
)
 
(294,743
)
     
Add: Depreciation (Schedule 19)
   
75,000
   
110,000
   
121,000
   
133,100
   
146,410
   
161,051
   
177,156
   
194,872
   
214,359
   
235,795
       
                                                                     
Net Cash Flow After Tax
 
$
(6,410,067
)
$
(5,513,313
)
$
(2,513,125
)
$
1,318,955
 
$
3,640,388
 
$
7,637,257
 
$
10,789,698
 
$
16,244,251
 
$
20,045,539
 
$
27,536,580
       
                                                                     
Terminal Value Calculation
                                                                   
End Year Economic Income (E0)
                                                             
$
27,536,580
 
Long Term Growth Rate (g)
                                                               
3.1
%
Terminal Year Economic Income (E1 = E0 x (1+g))
                                                             
$
28,390,214
 
Capitalization Rate (discount rate - g)
                                                               
19.3
%
Terminal Value (V = E1 / capitalization rate)4
                                                             
$
147,481,630
 
                                                                     
Discount Rate (Exhibit 21C)2
   
1.6
%
 
1.6
%
 
1.6
%
 
22.4
%
 
22.4
%
 
22.4
%
 
22.4
%
 
22.4
%
 
22.4
%
 
22.4
%
 
22.4
%
                                                                     
Present Value Factor3
   
0.99
   
0.98
   
0.97
   
0.52
   
0.42
   
0.35
   
0.28
   
0.23
   
0.19
   
0.15
   
0.15
 
                                                                     
                                                                     
Present Value of Net Cash Flow
 
$
(6,373,201
)
$
(5,408,324
)
$
(2,427,640
)
$
684,726
 
$
1,544,652
 
$
2,648,601
 
$
3,058,331
 
$
3,763,318
 
$
3,795,639
 
$
4,261,605
 
$
22,824,495
 
                                                                     
Fair Market Value of Digital Publishing Division
 
$
28,372,202
                                                             

SANLI PASTORE & HILL, INC.
74

 

 
Endnotes to Schedule 20
Platinum Studios, Inc.
Date of Value: March 31, 2008
 

 
Note 1

See Endnote 1 to Schedule 4, page 46.

In order to determine the Net cash flow to overall invested capital, we deducted capital expenditures and added back depreciation allocated to the Digital Publishing Division.

Note 2

See Exhibits 21A to 21C, Development of WACC.

See Endnote 2 to Schedule 4, pages 46.

Based on the analysis of cash flow shortfall in the first two years, as well as Platinum’s access to capital, SP&H utilized weights of 80% equity and 20% debt and applied to the After-Tax Equity Discount Rate and the After-Tax Rate of Return on Debt, which resulted a WACC of 22.4%

For years 2008 and 2009, as the Digital Publishing Division was projected to generate negative cash flow, SP&H applied the 1-year Treasury Securities rate as a discount rate as it represents the alternative investment of a prudent investor.

For the remaining years, SP&H utilized the WACC as discussed above.

Note 3

See Endnote 3 to Schedule 4, page 49.
 
Note 4

See Endnote 4 to Schedule 4, page 49.

75

 

 
Schedule 21
Platinum Studios, Inc.
Method 2: Market Multiplier Method for Digital Publishing Division1
Date of Value: March 31, 2008
 

 
Month
       
Number of Uniques
 
             
January-08
           
2,852,541
 
February-08
           
2,202,324
 
March-08
           
2,482,136
 
                 
Average Number of Uniques
           
2,512,334
 
                 
Average Number of Monthly Uniques
           
2,512,334
 
                 
Market Multiple (Appendix E)
     
x
   
12.0
 
                 
Fair Market Value of Digital Publishing Division
         
$
30,148,004
 

SANLI PASTORE & HILL, INC.
76

 

 
Endnotes to Schedule 21
Platinum Studios, Inc.
Date of Value: March 31, 2008
 

 
Note 1

In the market multiplier method, the fair market value of the Intellectual Property in the Digital Publishing Division was determined by multiplying the number of monthly uniques by an appropriate valuation multiplier.

To determine the appropriate market multiple, we searched for user-generated content sites transactions from 2005 through 2007. The transaction details and valuation multiplier were summarized and calculated in Appendix E, page 138. To determine the fair market value of the Intellectual Property in the Digital Publishing Division, we utilized the price per monthly unique multiple. Based on our analysis of the Company as well as the industry, competition, and economic conditions for Platinum, we selected the upper price per monthly unique multiple of 12.

77

 
 

 
Schedule 22
Platinum Studios, Inc.
Fair Market Value of Intellectual Property in the Digital Publishing Division
Date of Value: March 31, 2008
 

 
   
Fair Market Value
 
Weight
 
Weighted Fair 
Market Value
 
               
Method 1: Discounted Cash Flow Method (Schedule 20)
 
$
28,372,202
   
75
%
$
21,279,152
 
                     
Method 2: Market Multiplier Method (Schedule 21)
 
$
30,148,004
   
25
%
$
7,537,001
 
                     
Fair Market Value of Intellectual Property in Digital Publishing Division (Rounded)
             
$
28,816,000
 
 
SANLI PASTORE & HILL, INC.
78

 

  
Schedule 23
Platinum Studios, Inc.
Projected Cash Flow for Video Network Division
Date of Value: March 31, 2008
 


   
2008
 
2009
 
2010
 
2011
 
2012
 
2013
 
2014
 
2015
 
2016
 
2017
 
   
(1)
 
(2)
 
(3)
 
(4)
 
(5)
 
(6)
 
(7)
 
(8)
 
(9)
 
(10)
 
Revenues
                                                                                                                   
Revenue from Sale of Advertising
 
$
0
 
$
40,575,000
   
100.0
%
$
60,543,750
   
100.0
%
$
77,997,672
   
100.0
%
$
100,577,040
   
100.0
%
$
121,546,164
   
100.0
%
$
146,942,887
   
100.0
%
$
177,701,719
   
100.0
%
$
210,076,553
   
100.0
%
$
248,400,497
   
100.0
%
Total Gross Revenues
 
$
0
 
$
40,575,000
   
100.0
%
$
60,543,750
   
100.0
%
$
77,997,672
   
100.0
%
$
100,577,040
   
100.0
%
$
121,546,164
   
100.0
%
$
146,942,887
   
100.0
%
$
177,701,719
   
100.0
%
$
210,076,553
   
100.0
%
$
248,400,497
   
100.0
%
                                                                                                                     
Cost of Sales
                                                                                                                   
Ad Agency/Partner Fee
 
$
0
 
$
20,287,500
   
50.0
%
$
30,771,875
   
50.8
%
$
39,498,836
   
50.6
%
$
50,788,520
   
50.5
%
$
43,191,157
   
35.5
%
$
52,080,010
   
35.4
%
$
62,845,602
   
35.4
%
$
74,176,794
   
35.3
%
$
87,590,174
   
35.3
%
License Fee to Creator
   
0
   
1,000,000
   
2.5
%
 
1,350,000
   
2.2
%
 
1,820,000
   
2.3
%
 
2,180,000
   
2.2
%
 
2,620,000
   
2.2
%
 
3,140,000
   
2.1
%
 
3,610,000
   
2.0
%
 
4,150,000
   
2.0
%
 
4,770,000
   
1.9
%
Web Hosting Fee
   
0
   
9,000,000
   
22.2
%
 
11,700,000
   
19.3
%
 
13,455,000
   
17.3
%
 
15,473,250
   
15.4
%
 
16,633,744
   
13.7
%
 
17,881,275
   
12.2
%
 
19,222,370
   
10.8
%
 
20,183,489
   
9.6
%
 
21,192,663
   
8.5
%
Total Cost of Sales
 
$
0
 
$
30,287,500
   
74.6
%
$
43,821,875
   
72.4
%
$
54,773,836
   
70.2
%
$
68,441,770
   
68.0
%
$
62,444,901
   
51.4
%
$
73,101,285
   
49.7
%
$
85,677,972
   
48.2
%
$
98,510,282
   
46.9
%
$
113,552,837
   
45.7
%
                                                                                                                     
Gross Margin
 
$
0
 
$
10,287,500
   
25.4
%
$
16,721,875
   
27.6
%
$
23,223,836
   
29.8
%
$
32,135,270
   
32.0
%
$
59,101,263
   
48.6
%
$
73,841,602
   
50.3
%
$
92,023,747
   
51.8
%
$
111,566,271
   
53.1
%
$
134,847,660
   
54.3
%
                                                                                                                     
Total Selling, General & Administrative
 
$
0
 
$
12,172,500
   
30.0
%
$
17,557,688
   
29.0
%
$
21,839,348
   
28.0
%
$
27,155,801
   
27.0
%
$
30,386,541
   
25.0
%
$
35,266,293
   
24.0
%
$
39,094,378
   
22.0
%
$
46,216,842
   
22.0
%
$
54,648,109
   
22.0
%
                                                                                                                     
Other Operating Expenses
                                                                                                                   
3rd Party Production Costs
 
$
0
 
$
1,250,000
   
3.1
%
$
1,739,813
   
2.9
%
$
2,418,236
   
3.1
%
$
2,986,362
   
3.0
%
$
3,700,377
   
3.0
%
$
4,572,282
   
3.1
%
$
5,419,625
   
3.0
%
$
6,423,456
   
3.1
%
$
7,611,981
   
3.1
%
Technical & Management Consulting
   
0
   
125,000
   
0.3
%
 
128,875
   
0.2
%
 
132,870
   
0.2
%
 
136,989
   
0.1
%
 
141,236
   
0.1
%
 
145,614
   
0.1
%
 
150,128
   
0.1
%
 
154,782
   
0.1
%
 
159,580
   
0.1
%
Marketing
   
0
   
500,000
   
1.2
%
 
515,500
   
0.9
%
 
531,481
   
0.7
%
 
547,956
   
0.5
%
 
564,943
   
0.5
%
 
582,456
   
0.4
%
 
600,512
   
0.3
%
 
619,128
   
0.3
%
 
638,321
   
0.3
%
Software and Technical Support
   
0
   
50,000
   
0.1
%
 
51,550
   
0.1
%
 
53,148
   
0.1
%
 
54,796
   
0.1
%
 
56,494
   
0.0
%
 
58,246
   
0.0
%
 
60,051
   
0.0
%
 
61,913
   
0.0
%
 
63,832
   
0.0
%
Equipment Maintenance
   
0
   
7,500
   
0.0
%
 
10,000
   
0.0
%
 
15,000
   
0.0
%
 
15,465
   
0.0
%
 
15,944
   
0.0
%
 
16,439
   
0.0
%
 
16,948
   
0.0
%
 
17,474
   
0.0
%
 
18,015
   
0.0
%
Site & Content Acquisition/Aggregation
   
0
   
300,000
   
0.7
%
 
309,300
   
0.5
%
 
318,888
   
0.4
%
 
328,774
   
0.3
%
 
338,966
   
0.3
%
 
349,474
   
0.2
%
 
360,307
   
0.2
%
 
371,477
   
0.2
%
 
382,993
   
0.2
%
Web Publishing
   
0
   
2,512,500
   
6.2
%
 
2,590,388
   
4.3
%
 
2,670,690
   
3.4
%
 
2,753,481
   
2.7
%
 
2,838,839
   
2.3
%
 
2,926,843
   
2.0
%
 
3,017,575
   
1.7
%
 
3,111,120
   
1.5
%
 
3,207,564
   
1.3
%
Translations
   
0
   
572,500
   
1.4
%
 
590,248
   
1.0
%
 
608,545
   
0.8
%
 
627,410
   
0.6
%
 
646,860
   
0.5
%
 
666,912
   
0.5
%
 
687,587
   
0.4
%
 
708,902
   
0.3
%
 
730,878
   
0.3
%
Depreciation
   
0
   
100,000
   
0.2
%
 
130,000
   
0.2
%
 
149,500
   
0.2
%
 
171,925
   
0.2
%
 
184,819
   
0.2
%
 
198,681
   
0.1
%
 
213,582
   
0.1
%
 
224,261
   
0.1
%
 
235,474
   
0.1
%
Total Other Operating Expenses
 
$
0
 
$
5,417,500
   
13.4
%
$
6,065,673
   
10.0
%
$
6,898,358
   
8.8
%
$
7,623,158
   
7.6
%
$
8,488,478
   
7.0
%
$
9,516,946
   
6.5
%
$
10,526,316
   
5.9
%
$
11,692,513
   
5.6
%
$
13,048,640
   
5.3
%
                                                                                                                     
Operating Income
 
$
0
  $ 
(7,302,500
)
 
-18.0
%
$ 
(6,901,485
)
 
-11.4
%
$ 
(5,513,870
)
 
-7.1
%
$ 
(2,643,689
)
 
-2.6
%
$
20,226,244
   
16.6
%
$
29,058,363
   
19.8
%
$
42,403,053
   
23.9
%
$
53,656,916
   
25.5
%
$
67,150,911
   
27.0
%
                                                                                                                     
TOTAL COST OF SALES 10%
 
$
0
 
$
0
   
0.0
%
$
0
   
0.0
%
$
0
   
0.0
%
$
0
   
0.0
%
$
2,022,624
   
1.7
%
$
2,905,836
   
2.0
%
$
4,240,305
   
2.4
%
$
5,365,692
   
2.6
%
$
6,715,091
   
2.7
%
                                                                                                                     
Contribution Profit from Video Network Division
 
$
0
  $ 
(7,302,500
)
 
-18.0
%
$ 
(6,901,485
)
 
-11.4
%
$ 
(5,513,870
)
 
-7.1
%
$ 
(2,643,689
)
 
-2.6
%
$
18,203,619
   
15.0
%
$
26,152,527
   
17.8
%
$
38,162,748
   
21.5
%
$
48,291,225
   
23.0
%
$
60,435,820
   
24.3
%
 
SANLI PASTORE & HILL, INC.
79



 
 Endnotes to Schedule 23
Platinum Studios, Inc.
Date of Value: March 31, 2008
 

 
Note 1:

Platinum launched a website (www.splastk.com) syndicated on-demand video network featuring free comic book inspired animated content. The customized Java-based player of Splastk, compatible with any web browser, was expected to host original material as well as aggregate content from multiple sources to deliver video simultaneously to a growing network of pop culture sites. Splastk can be syndicated over a large number of affiliate websites. SP&H referred these websites as the Video Network Division. The Video Network Division was expected to generate revenues primarily in advertising sales.

Based on our research and interviews with the management, SP&H developed assumptions of revenues and costs for the Video Network Division as presented in Exhibits 22 to 23, pages 122 and 123. Based on these assumptions, we projected the 10-year income statements for the Video Network Division.

80

 

 
Schedule 24
Platinum Studios, Inc.
Method 1: Discounted Cash Flow Method for Video Network Division1
Date of Value: March 31, 2008
 

 
   
2008
 
2009
 
2010
 
2011
 
2012
 
2013
 
2014
 
2015
 
2016
 
2017
 
Terminal Year - 2018
 
   
(1)
 
(2)
 
(3)
 
(4)
 
(5)
 
(6)
 
(7)
 
(8)
 
(9)
 
(10)
 
(11)
 
                                               
Contribution Profit from Video Network Division (Schedule 23)
 
$
0
 
(7,302,500
)
$
(6,901,485
)
(5,513,870
)
(2,643,689
)
$
18,203,619
 
$
26,152,527
 
$
38,162,748
 
$
48,291,225
 
$
60,435,820
       
                                                                     
Less: Taxes (40% tax rate)
 
$
0
 
$
2,921,000
 
$
2,760,594
 
$
2,205,548
 
$
1,057,476
 
(7,281,448
)
(10,461,011
)
(15,265,099
)
(19,316,490
)
(24,174,328
)
     
Less: Capital Expenditures (Schedule 23)
   
0
   
(125,000
)
 
(162,500
)
 
(186,875
)
 
(214,906
)
 
(231,024
)
 
(248,351
)
 
(266,977
)
 
(280,326
)
 
(294,343
)
     
Add: Depreciation (Schedule 23)
   
0
   
100,000
   
130,000
   
149,500
   
171,925
   
184,819
   
198,681
   
213,582
   
224,261
   
235,474
       
                                                                     
Net Cash Flow After Tax
 
$
0
 
(4,406,500
)
(4,173,391
)
 $
(3,345,697
)
(1,629,195
)
$
10,875,967
 
$
15,641,846
 
$
22,844,253
 
$
28,918,670
 
$
36,202,623
       
                                                                     
Terminal Value Calculation
                                                                   
End Year Economic Income (E0)
                                                             
$
36,202,623
 
Long Term Growth Rate (g)
                                                               
3.10
%
Terminal Year Economic Income (E1 = E0 x (1+g))
                                                             
$
37,324,905
 
Capitalization Rate (discount rate - g)
                                                               
19.3
%
Terminal Value (V = E1 / capitalization rate)4
                                                             
$
193,895,609
 
                                                                     
Discount Rate (Exhibit 21C)2
   
22.4
%
 
1.6
%
 
1.6
%
 
1.6
%
 
1.6
%
 
22.4
%
 
22.4
%
 
22.4
%
 
22.4
%
 
22.4
%
 
22.4
%
                                                                     
Present Value Factor3
   
0.93
   
0.98
   
0.97
   
0.95
   
0.94
   
0.35
   
0.28
   
0.23
   
0.19
   
0.15
   
0.15
 
                                                                     
Present Value of Net Cash Flow
 
$
0
 
(4,322,588
)
(4,031,431
)
(3,182,562
)
 $
(1,526,101
)
$
3,771,786
 
$
4,433,668
 
$
5,292,345
 
$
5,475,774
 
$
5,602,776
 
$
30,007,597
 
                                                                     
Fair Market Value of Video Network Division
 
$
41,521,264
                                                             

Note 1: See Endnote 1 to Schedule 4, page 46. In order to determine the Net Cash Flow to invested capital, we deducted capital expenditures and added back depreciation allocated to Video Network Division.
Note 2: See Endnote 2 to Scheudule 20, page 78. For years 2008 through 2011, as the Video Network Division is projected to generate negative cash flow, SP&H applied the 1-year Treasury Securities rate as a discount rate as it represents the alternative investment of a prudent investor.
Note 3: See Endnote 3 to Schedule 4, page 49.
Note 4: See Endnote 4 to Schedule 4, page 49.
SANLI PASTORE & HILL, INC.
81

 

 
Schedule 25
Platinum Studios, Inc.
Method 2: Market Multiplier Method for Video Network Division1
Date of Value: March 31, 2008
 

 
Average Number of Monthly Uniques
         
7,500,000
 
               
Market Multiple (Appendix F)
   
x
   
6.0
 
               
Fair Market Value of Video Network Division
       
$
45,000,000
 
 
SANLI PASTORE & HILL, INC.
82



 
 Endnotes to Schedule 25
Platinum Studios, Inc.
Date of Value: March 31, 2008
 

 
Note 1

In the market multiplier method, the fair market value of the Intellectual Property in the Video Network Division was determined by multiplying the number of monthly uniques by an appropriate valuation multiplier.

To determine the appropriate market multiple, we searched for general content sites transactions from 2006 through 2007. The transaction details and valuation multiplier were summarized and calculated in Appendix F, page 139. To determine the fair market value of the Intellectual Property in the Video Network Division, we utilized the price per monthly unique multiple. Based on our analysis of the Company as well as the industry, competition, and economic conditions for Platinum, we selected the low quartile price per monthly unique multiple of 6.0.

83

 

 
Schedule 26
Platinum Studios, Inc.
Fair Market Value of Intellectual Property in the Video Network Division
Date of Value: March 31, 2008
 

 
   
Fair Market Value
 
Weight
 
Weighted Fair 
Market Value
 
               
Method 1: Discounted Cash Flow Method (Schedule 24)
 
$
41,521,264
   
75
%
$
31,140,948
 
                     
Method 2: Market Multiplier Method (Schedule 25)
 
$
45,000,000
   
25
%
$
11,250,000
 
                     
Fair Market Value of Intellectual Property in Video Network Division (Rounded)
             
$
42,391,000
 
 
SANLI PASTORE & HILL, INC.
84

 

 
Schedule 27
Platinum Studios, Inc.
Method 1: Revenue Multiplier Method for Print Publishing Division
Date of Value: March 31, 2008
 

 
Total Revenues from Print Publishing 1 
 
$
270,755
 
         
Revenue Multiplier 2
   
3.00
 
         
Fair Market Value of Intellectual Property in Print Publishing Division
 
$
812,000
 
 
SANLI PASTORE & HILL, INC.
85



 
Endnotes to Schedule 27
Platinum Studios, Inc.
Date of Value: March 31, 2008
 

 
Note 1

See Schedule 1, page 15.

Note 2

In the market multiplier method, the fair market value of the Intellectual Property in Print Publishing Division was determined by multiplying revenue by an appropriate valuation multiplier.

To determine the appropriate valuation multiple, we searched for transactions involving companies classified under SIC Code 2721. We obtained guideline company data from Pratt’s Stats and Done Deals from 1995 to the date of this report, which are databases primarily consisting of private-company transactions. SP&H made adjustments to the multiples to match Platinum’s business operations and to include transactions from 2000 to the date of value.

A summary of the revenue multiples obtained from Done Deals follows:

Count
 
Minimum
 
Lower
Quartile
 
Median
 
Mean
 
Upper
Quartile
 
Maximum
                         
7
 
1.10
 
1.44
 
2.29
 
1.99
 
2.48
 
2.70

A summary of the revenue multiples obtained from Pratt’s Stats follows:

Count
 
Minimum
 
Lower
Quartile
 
Median
 
Mean
 
Upper
Quartile
 
Maximum
                         
21
 
0.36
 
0.73
 
1.00
 
1.20
 
1.54
 
2.40

Based on our analysis of risks and rewards attributable to Platinum, consideration of future growth, as well as the industry, competition, and economic conditions, we selected a revenue multiple of 3x which falls in the high range of the multiples.

86

 

 
Schedule 28
Platinum Studios, Inc.
Video Games: Projected Cash Flow for Licensed Video Games Division 1
Date of Value: March 31, 2008
 

 
   
2008
 
2009
 
2010
 
2011
 
2012
 
2013
 
2014
 
2015
 
2016
 
2017
 
2018
 
   
(1)
 
(2)
 
(3)
 
(4)
 
(5)
 
(6)
 
(7)
 
(8)
 
(9)
 
(10)
 
(11)
 
Assumptions:
                                                                   
                                                                     
Video Game Projects per Year
   
1
   
2
   
1
   
1
   
1
   
1
   
2
   
2
   
2
   
2
   
2
 
                                                                     
Projected Cash Flows:
                                                                   
                                                                     
Total Gross Receipts
 
$
0
 
$
42,500,000
 
$
91,500,000
 
$
56,500,000
 
$
101,000,000
 
$
150,000,000
 
$
100,000,000
 
$
142,500,000
 
$
149,000,000
 
$
150,000,000
 
$
200,000,000
 
                                                                     
Pre-Tax Relief from Royalty Rate (% of Total Gross Receipts) 2
 
$
0
 
$
4,250,000
 
$
9,150,000
 
$
5,650,000
 
$
10,100,000
 
$
15,000,000
 
$
10,000,000
 
$
14,250,000
 
$
14,900,000
 
$
15,000,000
 
$
20,000,000
 
 
Source: Exhibits 24.
 
SANLI PASTORE & HILL, INC.
87

 
 


Endnotes to Schedule 28
Platinum Studios, Inc.
Date of Value: March 31, 2008
 

 
Note 1

The Licensed Video Games Division model assumes Platinum licenses video game rights to a production studio for a royalty fee. The production studio arranges and pays for all cost associated with producing and distributing a video game.

To estimate the future cash flows generated by the Licensed Video Games Division, we estimated each video games revenues based on the number of units a video game would sell across all gaming consul, i.e. PlayStation 2, PlayStation 3, Xbox 360, Wii, etc., over its ultimate shelf life of 3 years. Our assumptions of a video game’s sales and their timing are presented in Exhibit 24, page 124.

We based our assumed unit sales on industry average required expected unit sales to green light production of a video game.

Note 2

Media and Entertainment royalty rates based on license agreements can range from 2% to 50%.33 Based on our research we determined that it is reasonable to apply a royalty rate of 10% to all gross revenues generated by video games.
 

33 RoyaltySource.com, an online database of historical royalty rates.

88

 

 
Schedule 29
Platinum Studios, Inc.
Method 1: Discounted Royalty Cash Flow Method for Licensed Video Games Division1
Date of Value: March 31, 2008
 


   
Apr 1 - Dec 31, 2008
 
2009
 
2010
 
2011
 
2012
 
2013
 
2014
 
2015
 
2016
 
2017
 
2018
 
Terminal Year - 2019
 
   
(1)
 
(2)
 
(3)
 
(4)
 
(5)
 
(6)
 
(7)
 
(8)
 
(9)
 
(10)
 
(11)
 
(12)
 
                                                   
Pre-Tax Relief from Royalty Rate (% of Net Revenues)
 
$
0
 
$
4,250,000
 
$
9,150,000
 
$
5,650,000
 
$
10,100,000
 
$
15,000,000
 
$
10,000,000
 
$
14,250,000
 
$
14,900,000
 
$
15,000,000
 
$
20,000,000
       
                                                                           
Less:Overhead Allocation
 
$
0
 
$
(60,000
)
$
(61,860
)
$
(63,778
)
$
(65,755
)
$
(67,793
)
$
(69,895
)
$
(72,061
)
$
(74,295
)
$
(76,599
)
$
(78,973
)
     
                                                                           
Taxable Income
 
$
0
 
$
4,190,000
 
$
9,088,140
 
$
5,586,222
 
$
10,034,245
 
$
14,932,207
 
$
9,930,105
 
$
14,177,939
 
$
14,825,705
 
$
14,923,401
 
$
19,921,027
       
                                                                           
Less: Taxes (40%)
 
$
0
 
$
(1,676,000
)
$
(3,635,256
)
$
(2,234,489
)
$
(4,013,698
)
$
(5,972,883
)
$
(3,972,042
)
$
(5,671,175
)
$
(5,930,282
)
$
(5,969,361
)
$
(7,968,411
)
     
                                                                           
After-Tax Royalty
 
$
0
 
$
2,514,000
 
$
5,452,884
 
$
3,351,733
 
$
6,020,547
 
$
8,959,324
 
$
5,958,063
 
$
8,506,763
 
$
8,895,423
 
$
8,954,041
 
$
11,952,616
       
                                                                           
Terminal Value Calculation
                                                                         
End Year Economic Income (E0)
                                                                   
$
11,952,616
 
Long Term Growth Rate (g)
                                                                     
3.1
%
Terminal Year Economic Income (E1 = E0 x (1+g))
                                                                   
$
12,323,147
 
Capitalization Rate (discount rate - g)
                                                                     
18.9
%
Terminal Value (V = E1 / capitalization rate)4
                                                                   
$
65,168,596
 
                                                                           
Discount Rate (Exhibits 6A - 6C plus 5% risk)2
   
22.0
%
 
22.0
%
 
22.0
%
 
22.0
%
 
22.0
%
 
22.0
%
 
22.0
%
 
22.0
%
 
22.0
%
 
22.0
%
 
22.0
%
 
22.0
%
                                                                           
Present Value Factor3 
   
0.93
   
0.78
   
0.64
   
0.52
   
0.43
   
0.35
   
0.29
   
0.24
   
0.19
   
0.16
   
0.13
   
0.13
 
                                                                           
Present Value of Net Cash Flow to MVIC
 
$
0
 
$
1,960,526
 
$
3,485,294
 
$
1,755,854
 
$
2,585,002
 
$
3,152,869
 
$
1,718,469
 
$
2,010,975
 
$
1,723,514
 
$
1,421,914
 
$
1,555,690
 
$
8,482,002
 
Fair Market Value of Licensed Video Games Division
 
$
29,852,000
                                                                   
 
SANLI PASTORE & HILL, INC.
89



 
Endnotes to Schedule 29
Platinum Studios, Inc.
Date of Value: March 31, 2008
 


Note 1

See Endnote 1 to Schedule 4, page 46.

Note 2

See Endnote 2 to Schedule 4, page 46.

In addition, we have added 5% of excess risk bourn by this division. The risk above and beyond the risk of the Film Division is due to the following factors:

a)  
All license agreements are still in the conceptualization stage; and
b)  
Platinum does not expect to sign any license agreements before 2010.

Based on the above, we determined the discount rate for the Licensed Video Games Division to be 22.0%.

Note 3

See Endnote 3 to Schedule 4, page 49.

Note 4

See Endnote 4 to Schedule 4, page 49.

90



 
Schedule 30
Platinum Studios, Inc.
Method 1: Discounted Cash Flow Method for Licensing and Merchandising Division1
Date of Value: March 31, 2008
 


   
Apr 1 - Dec 31, 2008
 
2009
 
2010
 
2011
 
2012
 
2013
 
2014
 
2015
 
2016
 
2017
 
2018
 
Terminal Year - 2019
 
   
(1)
 
(2)
 
(3)
 
(4)
 
(5)
 
(6)
 
(7)
 
(8)
 
(9)
 
(10)
 
(11)
 
(12)
 
                                                   
Pre-Tax Revenue from Licensing and Merchandising
 
$
0
 
$
2,000,000
 
$
2,200,000
 
$
2,420,000
 
$
2,662,000
 
$
2,928,200
 
$
3,221,020
 
$
3,543,122
 
$
3,897,434
 
$
4,287,178
 
$
4,715,895
       
                                                                           
Less: Overhead Allocation
 
$
0
 
$
(50,000
)
$
(51,550
)
$
(53,148
)
$
(54,796
)
$
(56,494
)
$
(58,246
)
$
(60,051
)
$
(61,913
)
$
(63,832
)
$
(65,811
)
     
                                                                           
Taxable Income
 
$
0
 
$
1,950,000
 
$
2,148,450
 
$
2,366,852
 
$
2,607,204
 
$
2,871,706
 
$
3,162,774
 
$
3,483,071
 
$
3,835,521
 
$
4,223,345
 
$
4,650,084
       
                                                                           
 Less: Taxes (40%)
 
$
0
 
$
(780,000
)
$
(859,380
)
$
(946,741
)
$
(1,042,882
)
$
(1,148,682
)
$
(1,265,110
)
$
(1,393,228
)
$
(1,534,209
)
$
(1,689,338
)
$
(1,860,034
)
     
                                                                           
After-Tax Income
 
$
0
 
$
1,170,000
 
$
1,289,070
 
$
1,420,111
 
$
1,564,323
 
$
1,723,023
 
$
1,897,665
 
$
2,089,842
 
$
2,301,313
 
$
2,534,007
 
$
2,790,051
       
                                                                           
Terminal Value Calculation
                                                                         
End Year Economic Income (E0)
                                                                   
$
2,790,051
 
Long Term Growth Rate (g)
                                                                     
3.1
%
Terminal Year Economic Income (E1 = E0 x (1+g))
                                                                   
$
2,876,542
 
Capitalization Rate (discount rate - g)
                                                                     
18.9
%
Terminal Value (V = E1 / capitalization rate)4
                                                                   
$
15,212,041
 
                                                                           
Discount Rate (Exhibits 6A - 6C plus 5% risk)2
   
22.0
%
 
22.0
%
 
22.0
%
 
22.0
%
 
22.0
%
 
22.0
%
 
22.0
%
 
22.0
%
 
22.0
%
 
22.0
%
 
22.0
%
 
22.0
%
                                                                           
Present Value Factor3 
   
0.93
   
0.78
   
0.64
   
0.52
   
0.43
   
0.35
   
0.29
   
0.24
   
0.19
   
0.16
   
0.13
   
0.13
 
                                                                           
Present Value of Net Cash Flow to MVIC
 
$
0
 
$
912,417
 
$
823,929
 
$
743,946
 
$
671,663
 
$
606,348
 
$
547,339
 
$
494,033
 
$
445,886
 
$
402,404
 
$
363,138
 
$
1,979,919
 
                                                                           
Fair Market Value of Licensing and Merchandising Division
 
$
7,991,000
                                                                   

Note 1: See Endnote 1 to Schedule 4, page 46.
Note 2: See Endnote 2 to Schedule 4, page 46.
Note 3: See Endnote 3 to Schedule 4, page 49.
Note 4: See Endnote 4 to Schedule 4, page 49.
 
SANLI PASTORE & HILL, INC.
91



 
Schedule 31
Platinum Studios, Inc.
Conclusion of Fair Market Value and Fair Value of Intellectual Property
Date of Value: March 31, 2008
 


   
Fair Market Value
and Fair Value of
Intellectual Property
 
       
       
Film Entertainment
       
         
Licensed Films (Schedule 6)
 
$
8,705,000
 
         
Joint Venture Films (Schedule 10)
   
18,457,000
 
         
Film Fund Films (Schedule 14)
   
23,565,000
 
         
Direct to DVD Films (Schedule 18)
   
9,314,000
 
         
Film Entertainment Total
 
$
60,041,000
 
         
Digital Publishing (Schedule 22)
 
$
28,816,000
 
         
Video Network (Schedule 26)
 
$
42,391,000
 
         
Print Publishing (Schedule 27)
 
$
812,000
 
         
Licensed Video Games (Schedule 29)
 
$
29,852,000
 
         
Licensing and Merchandising (Schedule 30)
 
$
7,991,000
 
         
Comic Book Challenge1
 
$
500,000
 
         
Total Market Value of Invested Capital
 
$
170,403,000
 
         
Less:
       
Net Working Capital2
 
$
(1,598,000
)
Property and Equipment3
 
$
(257,000
)
Existing Debt4
 
$
(4,662,000
)
Projected Debt Funding5
 
$
(13,848,000
)
         
Total Fair Market Value and Fair Value of Intellectual Property
 
$
150,038,000
 

Note 1: See Endnote 1 to Schedule 31, page 93.
Note 2: Per Platinum form 10-K filed on March 31, 2008.
Note 3: Per Platinum form 10-K filed on March 31, 2008.
Note 4: See Endnote 4 to Schedule 31, page 95.
Note 5: See Endnote 5 to Schedule 31, page 95.
 
SANLI PASTORE & HILL, INC.
92



 
Endnotes to Schedule 31
Platinum Studios, Inc.
Date of Value: March 31, 2008
 


Note 1

The Cost Approach

Since the Comic Book Challenge was in early stage development, the amounts, if any, of future revenues remained uncertain and projected revenues and profits could not be made, the cost approach is deemed appropriate to determine the fair market value of the Comic Book Challenge. The cost approach also is effective at establishing a maximum price for the asset in a proposed transaction as an investor will pay no more for an asset than the cost to develop or obtain an asset of similar utility.34

As stated in Valuing Intangible Assets:35

Generally, cost approach methods may be applicable when the subject intangible asset is newer and when it is a fungible property. The term fungible means that the subject intangible asset could be exchanged or substituted for another intangible. In addition, cost approach methods may be more applicable when estimating the value of the intangible asset to the current owner. These methods may also be applicable when estimating the value of an intangible asset under the premise of value in continued use.

There are two different types of cost quantified in cost approach valuation analyses. The types of costs relate to the two fundamental cost approach valuation methods are reproduction cost and replacement cost.36

Reproduction cost is the estimated cost to construct, at current market price as of the date of the analysis, an exact duplicate or replica of the subject intangible asset, using the same materials, production standards, design layout, and quality of workmanship as the subject intangible asset, The reproduction intangible asset will include the same inadequacies, superadequacies, and obsolescence as the subject intangible asset.
Replacement cost is the estimated cost to construct, at current prices as of the date of the analysis, an intangible asset with equivalent utility to the subject intangible, using modern materials, production standards, design, layout, and quality of workmanship, The replacement intangible asset will exclude all curable inadequacies, superadequacies, and obsolescence that present in the subject intangible asset.
 

34 Drews, David, IPMetrics LLC (2001). The cost approach to IP valuation: Its uses and limitations.
35 Reilly, Robert and Robert Schweihs. Valuing Intangible Assets, Page 122.
36 Ibid.

93


The selection of the reproduction cost method versus the replacement cost method should not materially different as the allowances for obsolescence would need to be adjusted. In addition, historical costs utilized under our approach were adjusted to present value to obtain replacement cost values.

Regardless of the type of cost being estimated, five components of cost are generally included in the analysis. The five components of cost are:

1.  
Material
2.  
Labor
3.  
Overhead
4.  
Developer’s profit
5.  
Entrepreneurial incentive

As stated in Valuing Intangible Assets:37

Material costs include expenditures and accruals related to the tangible elements of the intangible asset development process. Typically, material costs do not represent a significant percentage of the overall cost of intangible asset development because there are typically few tangible manifestations of an intangible asset.

Labor costs include expenditures and accruals related to the human capital efforts associated with intangible asset development. Intangible asset labor costs can be either direct or indirect. Direct labor costs relate to the individuals who participated hands-on in the development process Labor costs typically include all salaries and wages to employees and all monetary compensation to contractors. Labor costs should be estimated at (or trended to) current costs as of the valuation date.
The overhead cost component has several subcomponents. The categories of overhead cost typically include employment-related taxes, employment-related perquisites, and fringe benefits, management and supervisory efforts, support and secretarial efforts, and utility and operating expenses.

The developer’s profit is a cost component that is frequently overlooked. From the perspective of the developer of any intangible asset, first, the developer expects a return of all of the material, labor, and overhead costs related to the development process; and second, the developer expects a return on all of the material, labor, and overhead costs related to the development process.

Entrepreneurial incentive is another cost component that is frequently overlooked. Nonetheless, entrepreneurial incentive is an integral component of the cost approach analysis. The entrepreneurial incentive is the amount of economic benefit required to motivate the intangible asset owner to enter into the development process. From the perspective of the intangible asset owner, entrepreneurial incentive is often perceived as an opportunity cost.
 

37 Reilly, Robert and Robert Schweihs. Valuing Intangible Assets. Page 124-125.

94


Based upon the cost component information provided by the management, we concluded the fair market value of the Comic Book Challenge was $500,000.
 
Note 2

Per Platinum’s Form 10-K filed on March 31, 2008. Short term notes payable and current portion of capital lease payable were excluded from our calculation of working capital, as these are financing liabilities included in Existing Debt, Note 4 below, and are not part of the company’ daily operations.

Note 3

Per Platinum’s Form 10-K filed on March 31, 2008.

Note 4

According to Platinum’s Form 10-K filed on March 31, 2008, Platinum’s existing debt consists of short term notes payable, long term notes payable to shareholder, accrued interest due to shareholder, and current and non-current portion of capital leases payable, with a total value of $4,662,000.
 
Note 5

As presented in the DCF method of each division, Platinum would incur negative cash flow in 2008 and 2009. In order to execute Platinum’s business plan, additional financing maybe required to cover the negative cash flow for at least the 2008 period. For the purposes of our valuation, we estimated the expected debt funding by summing up the total negative cash flow of the following divisions in 2008. As the Film Fund Division is funded from a separate business entity, we excluded the negative cash flow of Film Fund Division from our calculation of projected debt funding. The calculation of expected debt funding is as follows:
 
95

 
   
Negative Cash Flow of 2008 
 
Film Entertainment
       
         
Licensed Films
 
$
112,500
 
         
Joint Venture Films
   
7,325,296
 
         
Direct to DVD Films
   
0
 
         
Film Entertainment Total
 
$
7,437,796
 
         
Digital Publishing
 
$
6,410,067
 
         
Video Network
 
$
0
 
         
Print Publishing 
 
$
0
 
         
Licensed Video Games 
 
$
0
 
         
Licensing and Merchandising 
 
$
0
 
         
Comic Book Challenge
 
$
0
 
         
Total Projected Debt Funding (Rounded)
 
$
13,848,000
 

96

 


Exhibit 1: Ultimate Revenues and Costs
Platinum Studios, Inc.
Film Entertainment: Licensed Film Division Assumptions
 


       
Action  
 
Comedy   
 
Thriller  
 
       
High Budget  
 
High Budget  
 
High Budget  
 
                               
Projected Budget
       
$
65,000,000
       
$
50,000,000
       
$
65,000,000
       
Implied Domestic Box Office
   
Average of Median and Mean Multiple for High Budget Films, Based on Box Office Mojo data
 
$
94,250,000
   
1.45
 
$
50,500,000
   
1.01
 
$
76,050,000
   
1.17
 
Implied International Box Office
   
Average of Median and Mean Multiple for High Budget Films, Based on Box Office Mojo data
 
$
100,750,000
   
1.55
 
$
60,000,000
   
1.20
 
$
69,550,000
   
1.07
 
                                             
                                             
Gross Receipts
   
Notes
                                     
Domestic Theatrical
   
Based on Industry Estimates, Baselineresearch and Vogel 2007
 
$
47,125,000
   
50.0
%
$
25,250,000
   
50.0
%
$
38,025,000
   
50.0
%
International Theatrical
   
Based on Industry Estimates, Baselineresearch and Vogel 2007
   
40,300,000
   
40.0
%
 
24,000,000
   
40.0
%
 
27,820,000
   
40.0
%
Domestic Home Video
   
% of Domestic Box Office, Based on Historical Actual of Marvel PG-13 Films
   
73,515,000
   
78.0
%
 
39,390,000
   
78.0
%
 
59,319,000
   
78.0
%
International Home Video
   
% of Domestic Home Video, Based on Historical Actual of Marvel PG-13 Films
   
44,109,000
   
60.0
%
 
23,634,000
   
60.0
%
 
35,591,400
   
60.0
%
Domestic Television
   
 
                                     
PPV
   
% of Domestic Theatrical, cap of $7.5M, Based on Industry Estimates, Marvel
   
5,890,625
   
12.5
%
 
3,156,250
   
12.5
%
 
4,753,125
   
12.5
%
Pay TV
   
% of Domestic Theatrical, cap of $17.5M, Based on Industry Estimates, Marvel
   
21,206,250
   
45.0
%
 
11,362,500
   
45.0
%
 
17,111,250
   
45.0
%
Network TV
   
% of Domestic Theatrical, cap of $40M, Based on Industry Estimates, Marvel
   
8,482,500
   
18.0
%
 
4,545,000
   
18.0
%
 
6,844,500
   
18.0
%
Syndicated TV
   
% of Domestic Theatrical
   
1,649,375
   
3.5
%
 
883,750
   
3.5
%
 
1,330,875
   
3.5
%
International Television
   
 
                                     
Pay TV
   
% of International Theatrical, cap of $30M, Based on Industry Estimates, Marvel
   
13,299,000
   
33.0
%
 
7,920,000
   
33.0
%
 
9,180,600
   
33.0
%
Network TV
   
% of International Theatrical, cap of $30M, Based on Industry Estimates, Marvel
   
20,150,000
   
50.0
%
 
12,000,000
   
50.0
%
 
13,910,000
   
50.0
%
Domestic Merchandising
   
% of Domestic Box Office less 35% Distribution Fees based on SNL Kagan 2007; Platinum collects 25% of Net
   
811,728
   
0.9
%
 
217,466
   
0.4
%
 
327,490
   
0.4
%
International Merchandising
   
% of International Box Office less 35% Distribution Fees based on SNL Kagan 2007; Platinum collects 25% of Net
   
867,709
   
0.9
%
 
258,375
   
0.4
%
 
299,500
   
0.4
%
Total Gross Receipts
   
 
 
$
277,406,188
       
$
152,617,341
       
$
214,512,740
       
     
 
                                     
Distribution Costs
   
 
                                     
Domestic Theatrical
   
% of Domestic Theatrical, Vogel 2007
 
$
9,425,000
   
20.0
%
$
5,050,000
   
20.0
%
$
7,605,000
   
20.0
%
International Theatrical
   
% of International Theatrical, Vogel 2007
   
8,060,000
   
20.0
%
 
4,800,000
   
20.0
%
 
5,564,000
   
20.0
%
Domestic Home Video
   
% of Domestic Home Video Revenue, Based on Industry Estimates, Vogel 2007
   
14,703,000
   
20.0
%
 
7,878,000
   
20.0
%
 
11,863,800
   
20.0
%
International Home Video
   
% of International Home Video Revenue, Based on Industry Estimates, Vogel 2007
   
8,821,800
   
20.0
%
 
4,726,800
   
20.0
%
 
7,118,280
   
20.0
%
Domestic Television Cost
   
% of Television Revenue, Based on Industry Estimates, Marvel
   
7,445,750
   
20.0
%
 
3,989,500
   
20.0
%
 
6,007,950
   
20.0
%
International Television Cost
   
% of Television Revenue, Based on Industry Estimates, Marvel
   
6,689,800
   
20.0
%
 
3,984,000
   
20.0
%
 
4,618,120
   
20.0
%
Total Distribution Costs
   
 
 
$
55,145,350
       
$
30,428,300
       
$
42,777,150
       
     
 
                                     
Publicity Expenses
   
 
                                     
Domestic Theatrical
   
 
                                     
Advertising
   
% of Budget, 2006 Average Ad / Negative Costs, MPAA
 
$
30,336,626
   
46.7
%
$
23,335,866
   
46.7
%
$
30,336,626
   
46.7
%
Publicity
   
% of Budget, 2006 Average Print / Negative Costs, MPAA
   
3,783,435
   
5.8
%
 
2,910,334
   
5.8
%
 
3,783,435
   
5.8
%
International Theatrical
   
 
                                     
Advertising
   
% of Domestic Advertising
   
15,168,313
   
50.0
%
 
11,667,933
   
50.0
%
 
15,168,313
   
50.0
%
Publicity
   
% of Domestic Publicity
   
1,891,717
   
50.0
%
 
1,455,167
   
50.0
%
 
1,891,717
   
50.0
%
Total Publicity Expense
   
 
 
$
51,180,091
       
$
39,369,301
       
$
51,180,091
       
     
 
                                     
Negative Costs
   
Same as Projected Budget
 
$
65,000,000
       
$
50,000,000
       
$
65,000,000
       
     
 
                                     
Contribution Profit
   
% of Total Gross Receipts
 
$
106,080,746
   
38.2
%
$
32,819,740
   
21.5
%
$
55,555,499
   
25.9
%
     
 
                                     
Revenue from Theatrical Rights
   
 
 
$
1,250,000
       
$
1,250,000
       
$
1,250,000
       
 
= Inputs/Assumptions
SANLI PASTORE & HILL, INC.
97

 

 
Exhibit 2: Time of Cash Flows from Ultimates
Platinum Studios, Inc.
Film Entertainment: Licensed, Joint Venture, and Film Fund Film Divisions
 

 
Year of Cash Flow
 
0
 
1
 
2
 
3
 
4
 
5
 
6
 
7
 
8
 
9
 
10
 
Total
 
                                                   
Gross Receipts
                                                                         
Domestic Theatrical
   
0.0
%
 
100
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
100.0
%
International Theatrical
   
0.0
%
 
85.0
%
 
15.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
100.0
%
Domestic Home Video
   
0.0
%
 
75.0
%
 
7.0
%
 
6.0
%
 
4.0
%
 
3.0
%
 
1.0
%
 
1.0
%
 
1.0
%
 
1.0
%
 
1.0
%
 
100.0
%
International Home Video
   
0.0
%
 
50.0
%
 
35.0
%
 
5.0
%
 
3.0
%
 
2.0
%
 
1.0
%
 
1.0
%
 
1.0
%
 
1.0
%
 
1.0
%
 
100.0
%
Domestic Television
                                                                         
PPV
   
0.0
%
 
3.0
%
 
97.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
100.0
%
Pay TV
   
0.0
%
 
3.0
%
 
75.0
%
 
22.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
100.0
%
Network TV
   
0.0
%
 
0.0
%
 
0.0
%
 
15.0
%
 
50.0
%
 
15.0
%
 
15.0
%
 
5.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
100.0
%
Syndicated TV
   
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
20.0
%
 
20.0
%
 
20.0
%
 
10.0
%
 
10.0
%
 
10.0
%
 
10.0
%
 
100.0
%
International Television
                                                                         
Pay TV
   
0.0
%
 
0.0
%
 
15.0
%
 
55.0
%
 
30.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
100.0
%
Syndicated TV
   
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
20.0
%
 
20.0
%
 
20.0
%
 
10.0
%
 
10.0
%
 
10.0
%
 
10.0
%
 
100.0
%
Domestic Merchandising
   
0.0
%
 
75.0
%
 
7.0
%
 
6.0
%
 
4.0
%
 
3.0
%
 
2.0
%
 
1.0
%
 
1.0
%
 
0.5
%
 
0.5
%
 
100.0
%
International Merchandising
   
0.0
%
 
75.0
%
 
7.0
%
 
6.0
%
 
4.0
%
 
3.0
%
 
2.0
%
 
1.0
%
 
1.0
%
 
0.5
%
 
0.5
%
 
100.0
%
Total Gross Receipts
   
0.0
%
 
38.8
%
 
21.5
%
 
9.6
%
 
11.3
%
 
5.5
%
 
5.1
%
 
2.4
%
 
2.0
%
 
1.9
%
 
1.9
%
 
100.0
%
                                                                           
Distribution Costs
                                                                         
Domestic Theatrical
   
0.0
%
 
100.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
100.0
%
International Theatrical
   
0.0
%
 
85.0
%
 
15.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
100.0
%
Domestic Home Video
   
0.0
%
 
70.0
%
 
5.0
%
 
4.0
%
 
3.0
%
 
3.0
%
 
3.0
%
 
3.0
%
 
3.0
%
 
3.0
%
 
3.0
%
 
100.0
%
International Home Video
   
0.0
%
 
45.0
%
 
33.0
%
 
5.0
%
 
4.0
%
 
3.0
%
 
2.0
%
 
2.0
%
 
2.0
%
 
2.0
%
 
2.0
%
 
100.0
%
Domestic Television Cost
   
0.0
%
 
5.0
%
 
50.0
%
 
20.0
%
 
10.0
%
 
5.0
%
 
2.0
%
 
2.0
%
 
2.0
%
 
2.0
%
 
2.0
%
 
100.0
%
International Television Cost
   
0.0
%
 
5.0
%
 
50.0
%
 
20.0
%
 
10.0
%
 
5.0
%
 
2.0
%
 
2.0
%
 
2.0
%
 
2.0
%
 
2.0
%
 
100.0
%
Total Distribution Costs
   
0.0
%
 
51.7
%
 
25.5
%
 
8.2
%
 
4.5
%
 
2.7
%
 
1.5
%
 
1.5
%
 
1.5
%
 
1.5
%
 
1.5
%
 
100.0
%
                                                                           
Publicity Expenses
                                                                         
Domestic Theatrical
                                                                         
Advertising
   
10.0
%
 
90.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
100.0
%
Prints
   
0.0
%
 
100.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
100.0
%
International Theatrical
                                                                         
Advertising
   
10.0
%
 
90.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
100.0
%
Prints
   
0.0
%
 
85.0
%
 
15.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
100.0
%
Total Publicity Expenses
   
5.0
%
 
91.3
%
 
3.8
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
100.0
%
                                                                           
Negative Costs
   
100.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
100.0
%

Source: Duff & Phelps March 22, 2006 report and SP&H research.

SANLI PASTORE & HILL, INC.
98

 


Exhibit 3: Time of Cash Flow from High Budget Action Film
Platinum Studios, Inc.
Film Entertainment: Licensed Film Division: Action - High Budget Films
 


Year of Cash Flow
 
0
 
1
 
2
 
3
 
4
 
5
 
6
 
7
 
8
 
9
 
10
 
Total
 
                                                   
Gross Receipts
                                                                         
Domestic Theatrical
 
$
0
 
$
47,125,000
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
47,125,000
 
International Theatrical
   
0
   
34,255,000
   
6,045,000
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
40,300,000
 
Domestic Home Video
   
0
   
55,136,250
   
5,146,050
   
4,410,900
   
2,940,600
   
2,205,450
   
735,150
   
735,150
   
735,150
   
735,150
   
735,150
   
73,515,000
 
International Home Video
   
0
   
22,054,500
   
15,438,150
   
2,205,450
   
1,323,270
   
882,180
   
441,090
   
441,090
   
441,090
   
441,090
   
441,090
   
44,109,000
 
Domestic Television
                                                                         
PPV
   
0
   
176,719
   
5,713,906
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
5,890,625
 
Pay TV
   
0
   
636,188
   
15,904,688
   
4,665,375
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
21,206,250
 
Network TV
   
0
   
0
   
0
   
1,272,375
   
4,241,250
   
1,272,375
   
1,272,375
   
424,125
   
0
   
0
   
0
   
8,482,500
 
Syndicated TV
   
0
   
0
   
0
   
0
   
329,875
   
329,875
   
329,875
   
164,938
   
164,938
   
164,938
   
164,938
   
1,649,375
 
International Television
                                                                         
Pay TV
   
0
   
0
   
1,994,850
   
7,314,450
   
3,989,700
   
0
   
0
   
0
   
0
   
0
   
0
   
13,299,000
 
Syndicated TV
   
0
   
0
   
0
   
0
   
4,030,000
   
4,030,000
   
4,030,000
   
2,015,000
   
2,015,000
   
2,015,000
   
2,015,000
   
20,150,000
 
Domestic Merchandising
   
0
   
608,796
   
56,821
   
48,704
   
32,469
   
24,352
   
16,235
   
8,117
   
8,117
   
4,059
   
4,059
   
811,728
 
International Merchandising
   
0
   
650,782
   
60,740
   
52,063
   
34,708
   
26,031
   
17,354
   
8,677
   
8,677
   
4,339
   
4,339
   
867,709
 
Total Gross Receipts
 
$
0
 
$
160,643,234
 
$
50,360,204
 
$
19,969,316
 
$
16,921,873
 
$
8,770,263
 
$
6,842,079
 
$
3,797,097
 
$
3,372,972
 
$
3,364,575
 
$
3,364,575
 
$
277,406,188
 
                                                                           
Distribution Costs
                                                                         
Domestic Theatrical
 
$
0
 
$
9,425,000
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
9,425,000
 
International Theatrical
   
0
   
6,851,000
   
1,209,000
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
8,060,000
 
Domestic Home Video
   
0
   
10,292,100
   
735,150
   
588,120
   
441,090
   
441,090
   
441,090
   
441,090
   
441,090
   
441,090
   
441,090
   
14,703,000
 
International Home Video
   
0
   
3,969,810
   
2,911,194
   
441,090
   
352,872
   
264,654
   
176,436
   
176,436
   
176,436
   
176,436
   
176,436
   
8,821,800
 
Domestic Television Cost
   
0
   
372,288
   
3,722,875
   
1,489,150
   
744,575
   
372,288
   
148,915
   
148,915
   
148,915
   
148,915
   
148,915
   
7,445,750
 
International Television Cost
   
0
   
334,490
   
3,344,900
   
1,337,960
   
668,980
   
334,490
   
133,796
   
133,796
   
133,796
   
133,796
   
133,796
   
6,689,800
 
Total Distribution Costs
 
$
0
 
$
31,244,688
 
$
11,923,119
 
$
3,856,320
 
$
2,207,517
 
$
1,412,522
 
$
900,237
 
$
900,237
 
$
900,237
 
$
900,237
 
$
900,237
 
$
55,145,350
 
                                                                           
Publicity Expenses
                                                                         
Domestic Theatrical
                                                                         
Advertising
 
$
3,033,663
 
$
27,302,964
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
30,336,626
 
Prints
   
0
   
3,783,435
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
3,783,435
 
International Theatrical
                                                                         
Advertising
   
1,516,831
   
13,651,482
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
15,168,313
 
Prints
   
0
   
1,607,960
   
283,758
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
1,891,717
 
Total Publicity Expenses
 
$
4,550,494
 
$
46,345,840
 
$
283,758
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
51,180,091
 
                                                                           
Negative Costs
 
$
65,000,000
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
65,000,000
 
                                                                           
Contribution Profit
 
$
(69,550,494
)
$
83,052,707
 
$
38,153,328
 
$
16,112,996
 
$
14,714,356
 
$
7,357,742
 
$
5,941,842
 
$
2,896,860
 
$
2,472,735
 
$
2,464,338
 
$
2,464,338
 
$
106,080,746
 
 
Source: Exhibit 1 (Ultimate Revenues and Costs) multiplied by Exhibit 2 (Time of Cash Flow from Ultimates).

SANLI PASTORE & HILL, INC.
99

 

 
Exhibit 4: Time of Cash Flow from High Budget Comedy Film
Platinum Studios, Inc.
Film Entertainment: Licensed Film Division: Comedy - High Budget Films
 


Year of Cash Flow
 
0
 
1
 
2
 
3
 
4
 
5
 
6
 
7
 
8
 
9
 
10
 
Total
 
                                                   
Gross Receipts
                                                                         
Domestic Theatrical
 
$
0
 
$
25,250,000
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
25,250,000
 
International Theatrical
   
0
   
20,400,000
   
3,600,000
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
24,000,000
 
Domestic Home Video
   
0
   
29,542,500
   
2,757,300
   
2,363,400
   
1,575,600
   
1,181,700
   
393,900
   
393,900
   
393,900
   
393,900
   
393,900
   
39,390,000
 
International Home Video
   
0
   
11,817,000
   
8,271,900
   
1,181,700
   
709,020
   
472,680
   
236,340
   
236,340
   
236,340
   
236,340
   
236,340
   
23,634,000
 
Domestic Television
                                                                         
PPV
   
0
   
94,688
   
3,061,563
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
3,156,250
 
Pay TV
   
0
   
340,875
   
8,521,875
   
2,499,750
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
11,362,500
 
Network TV
   
0
   
0
   
0
   
681,750
   
2,272,500
   
681,750
   
681,750
   
227,250
   
0
   
0
   
0
   
4,545,000
 
Syndicated TV
   
0
   
0
   
0
   
0
   
176,750
   
176,750
   
176,750
   
88,375
   
88,375
   
88,375
   
88,375
   
883,750
 
International Television
                                                                         
Pay TV
   
0
   
0
   
1,188,000
   
4,356,000
   
2,376,000
   
0
   
0
   
0
   
0
   
0
   
0
   
7,920,000
 
Syndicated TV
   
0
   
0
   
0
   
0
   
2,400,000
   
2,400,000
   
2,400,000
   
1,200,000
   
1,200,000
   
1,200,000
   
1,200,000
   
12,000,000
 
Domestic Merchandising
   
0
   
163,099
   
15,223
   
13,048
   
8,699
   
6,524
   
4,349
   
2,175
   
2,175
   
1,087
   
1,087
   
217,466
 
International Merchandising
   
0
   
193,781
   
18,086
   
15,503
   
10,335
   
7,751
   
5,168
   
2,584
   
2,584
   
1,292
   
1,292
   
258,375
 
Total Gross Receipts
 
$
0
 
$
87,801,943
 
$
27,433,946
 
$
11,111,150
 
$
9,528,904
 
$
4,927,155
 
$
3,898,257
 
$
2,150,623
 
$
1,923,373
 
$
1,920,994
 
$
1,920,994
 
$
152,617,341
 
                                                                           
Distribution Costs
                                                                         
Domestic Theatrical
 
$
0
 
$
5,050,000
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
5,050,000
 
International Theatrical
   
0
   
4,080,000
   
720,000
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
4,800,000
 
Domestic Home Video
   
0
   
5,514,600
   
393,900
   
315,120
   
236,340
   
236,340
   
236,340
   
236,340
   
236,340
   
236,340
   
236,340
   
7,878,000
 
International Home Video
   
0
   
2,127,060
   
1,559,844
   
236,340
   
189,072
   
141,804
   
94,536
   
94,536
   
94,536
   
94,536
   
94,536
   
4,726,800
 
Domestic Television Cost
   
0
   
199,475
   
1,994,750
   
797,900
   
398,950
   
199,475
   
79,790
   
79,790
   
79,790
   
79,790
   
79,790
   
3,989,500
 
International Television Cost
   
0
   
199,200
   
1,992,000
   
796,800
   
398,400
   
199,200
   
79,680
   
79,680
   
79,680
   
79,680
   
79,680
   
3,984,000
 
Total Distribution Costs
 
$
0
 
$
17,170,335
 
$
6,660,494
 
$
2,146,160
 
$
1,222,762
 
$
776,819
 
$
490,346
 
$
490,346
 
$
490,346
 
$
490,346
 
$
490,346
 
$
30,428,300
 
                                                                           
Publicity Expenses
                                                                         
Domestic Theatrical
                                                                         
Advertising
 
$
2,333,587
 
$
21,002,280
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
23,335,866
 
Prints
   
0
   
2,910,334
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
2,910,334
 
International Theatrical
                                                                         
Advertising
   
1,166,793
   
10,501,140
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
11,667,933
 
Prints
   
0
   
1,236,892
   
218,275
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
1,455,167
 
Total Publicity Expenses
 
$
3,500,380
 
$
35,650,646
 
$
218,275
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
39,369,301
 
                                                                           
Negative Costs
 
$
50,000,000
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
50,000,000
 
                                                                           
Contribution Profit
 
$
(53,500,380
)
$
34,980,962
 
$
20,555,177
 
$
8,964,990
 
$
8,306,142
 
$
4,150,336
 
$
3,407,911
 
$
1,660,277
 
$
1,433,027
 
$
1,430,648
 
$
1,430,648
 
$
32,819,740
 
 
Source: Exhibit 1 (Ultimate Revenues and Costs) multiplied by Exhibit 2 (Time of Cash Flow from Ultimates).

SANLI PASTORE & HILL, INC.
100

 

 
Exhibit 5: Time of Cash Flow from High Budget Thriller Film
Platinum Studios, Inc.
Film Entertainment: Licensed Film Division: Thriller - High Budget Films
 


Year of Cash Flow
 
0
 
1
 
2
 
3
 
4
 
5
 
6
 
7
 
8
 
9
 
10
 
Total
 
                                                   
Gross Receipts
                                                                         
Domestic Theatrical
 
$
0
 
$
38,025,000
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
38,025,000
 
International Theatrical
   
0
   
23,647,000
   
4,173,000
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
27,820,000
 
Domestic Home Video
   
0
   
44,489,250
   
4,152,330
   
3,559,140
   
2,372,760
   
1,779,570
   
593,190
   
593,190
   
593,190
   
593,190
   
593,190
   
59,319,000
 
International Home Video
   
0
   
17,795,700
   
12,456,990
   
1,779,570
   
1,067,742
   
711,828
   
355,914
   
355,914
   
355,914
   
355,914
   
355,914
   
35,591,400
 
Domestic Television
                                                                         
PPV
   
0
   
142,594
   
4,610,531
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
4,753,125
 
Pay TV
   
0
   
513,338
   
12,833,438
   
3,764,475
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
17,111,250
 
Network TV
   
0
   
0
   
0
   
1,026,675
   
3,422,250
   
1,026,675
   
1,026,675
   
342,225
   
0
   
0
   
0
   
6,844,500
 
Syndicated TV
   
0
   
0
   
0
   
0
   
266,175
   
266,175
   
266,175
   
133,088
   
133,088
   
133,088
   
133,088
   
1,330,875
 
International Television
                                                                         
Pay TV
   
0
   
0
   
1,377,090
   
5,049,330
   
2,754,180
   
0
   
0
   
0
   
0
   
0
   
0
   
9,180,600
 
Syndicated TV
   
0
   
0
   
0
   
0
   
2,782,000
   
2,782,000
   
2,782,000
   
1,391,000
   
1,391,000
   
1,391,000
   
1,391,000
   
13,910,000
 
Domestic Merchandising
   
0
   
245,618
   
22,924
   
19,649
   
13,100
   
9,825
   
6,550
   
3,275
   
3,275
   
1,637
   
1,637
   
327,490
 
International Merchandising
   
0
   
224,625
   
20,965
   
17,970
   
11,980
   
8,985
   
5,990
   
2,995
   
2,995
   
1,497
   
1,497
   
299,500
 
Total Gross Receipts
 
$
0
 
$
125,083,124
 
$
39,647,268
 
$
15,216,809
 
$
12,690,187
 
$
6,585,058
 
$
5,036,494
 
$
2,821,686
 
$
2,479,461
 
$
2,476,326
 
$
2,476,326
 
$
214,512,740
 
                                                                           
Distribution Costs
                                                                         
Domestic Theatrical
 
$
0
 
$
7,605,000
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
7,605,000
 
International Theatrical
   
0
   
4,729,400
   
834,600
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
5,564,000
 
Domestic Home Video
   
0
   
8,304,660
   
593,190
   
474,552
   
355,914
   
355,914
   
355,914
   
355,914
   
355,914
   
355,914
   
355,914
   
11,863,800
 
International Home Video
   
0
   
3,203,226
   
2,349,032
   
355,914
   
284,731
   
213,548
   
142,366
   
142,366
   
142,366
   
142,366
   
142,366
   
7,118,280
 
Domestic Television Cost
   
0
   
300,398
   
3,003,975
   
1,201,590
   
600,795
   
300,398
   
120,159
   
120,159
   
120,159
   
120,159
   
120,159
   
6,007,950
 
International Television Cost
   
0
   
230,906
   
2,309,060
   
923,624
   
461,812
   
230,906
   
92,362
   
92,362
   
92,362
   
92,362
   
92,362
   
4,618,120
 
Total Distribution Costs
 
$
0
 
$
24,373,590
 
$
9,089,857
 
$
2,955,680
 
$
1,703,252
 
$
1,100,766
 
$
710,801
 
$
710,801
 
$
710,801
 
$
710,801
 
$
710,801
 
$
42,777,150
 
                                                                           
Publicity Expenses
                                                                         
Domestic Theatrical
                                                                         
Advertising
 
$
3,033,663
 
$
27,302,964
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
30,336,626
 
Prints
   
0
   
3,783,435
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
3,783,435
 
International Theatrical
                                                                         
Advertising
   
1,516,831
   
13,651,482
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
15,168,313
 
Prints
   
0
   
1,607,960
   
283,758
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
1,891,717
 
Total Publicity Expenses
 
$
4,550,494
 
$
46,345,840
 
$
283,758
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
51,180,091
 
                                                                           
Negative Costs
 
$
65,000,000
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
65,000,000
 
                                                                           
Contribution Profit
 
$
(69,550,494
)
$
54,363,695
 
$
30,273,653
 
$
12,261,129
 
$
10,986,934
 
$
5,484,292
 
$
4,325,693
 
$
2,110,885
 
$
1,768,660
 
$
1,765,525
 
$
1,765,525
 
$
55,555,499
 
 
Source: Exhibit 1 (Ultimate Revenues and Costs) multiplied by Exhibit 2 (Time of Cash Flow from Ultimates).

SANLI PASTORE & HILL, INC.
101

 

 
Exhibit 6A
Platinum Studios, Inc.
Development of Equity Discount Rate
Date of Value: March 31, 2008
 


           
Sources:
 
             
 
  
   
                  Federal Reserve Statistical   
  
Long-Term Risk-Free Rate
           
4.32
%
Release dated March 28, 2008  
  
(20-Year Government Treasury Bonds)
                         
                               
Add:
                                 
                                
   
Equity Risk Premium 
   
6.30
%
          Ibbotson Associates' Stocks, Bonds, Bills & Inflation, 2007 Yearbook   
                                  
  
Size Premium
   
4.35
%
        Ibid.  
                                
    
Industry Premium Adjustment (SIC 78) *
   
8.45
%
               Ibbotson Associates' Stocks, Bonds, Bills & Inflation, 2007 Yearbook  
                                     
    
Adjusted Equity Risk Premium
   
19.10
%
 
19.10
%
         
                                    
     
Specific Company Risk
         
7.00
%
Per company research and analysis  
                                     
After-Tax Equity Discount Rate:
           
30.42
%
         
                                       
After-Tax Equity Discount Rate (rounded):
                
30.4
%
              
 
* SIC 78 Motion Pictures was most comparable to Platinum Studios, Inc. in regard to business operations and risk factors.

SANLI PASTORE & HILL, INC.
102

 

 
Exhibit 6B
Platinum Studios, Inc.
Development of Rate of Return on Debt
Date of Value: March 31, 2008
 


               
Sources:
 
                   
Bank Prime Rate:
                   
5.25
%
Federal Reserve Statistical Release  
  
                          Rate as of March 28, 2008   
                           
Corporate Bonds:
                         
                           
Moody's Seasonal
   
Aaa
   
5.52
%
      Ibid.  
                           
 
   
Baa
   
6.94
%
      Ibid.  
                           
Weighted Average Interest Rate on Gatekeeper's Interest Bearing Debt
                   
8.25
%
Per Management and SP&H Analysis  
                           
After-Tax Rate of Return on Debt (rounded):
                   
5.0
%
       
(Rate of Return on Debt x (1 - tax rate of 40%))
                                 
 
SANLI PASTORE & HILL, INC.
103

 

 
Exhibit 6C
Platinum Studios, Inc.
Development of Weighted Average Cost of Capital (WACC)
Date of Value: March 31, 2008
 


   
Rate
 
Weight 1
 
WACC
 
               
After-Tax Equity Discount Rate: (Exhibit 6A)
   
30.4
%
 
47
%
 
14.4
%
                     
After-Tax Rate of Return on Debt: (Exhibit 6B)
   
5.0
 
53
%
 
2.6
%
                     
After-Tax WACC  
         
100
 
17.0
%
                     
Less:
                   
Long-Term Growth Rate
               
3.1
%
                     
After-Tax Capitalization Rate
               
13.9
%
 
Note 1: Per average Debt to Equity ratio of a perpetual slate financing as defined in the Platinum Studios Film Fund, LLC Agreement (see Exhibit 7)

SANLI PASTORE & HILL, INC.
104

 

 
Exhibit 7
Platinum Studios, Inc.
Capital Structure per Film Fund, LLC Agreement
Date of Value: March 31, 2008
 


Slate Financing 1
         
           
Private Equity
   
25
%
$
45,000,000
 
Senior Debt
   
50
%
 
90,000,000
 
Mezzanine Debt
   
25
%  
 
45,000,000
 
               
Total Slate Financing
   
100
%
$
180,000,000
 
               
Average Film Budget
       
$
12,000,000
 

   
 2008
 
 2009
 
 2010
 
 2011
 
 2012
 
 2013
 
 2014
 
 2015
 
 2016
 
 2017
 
 2018
 
 2019
 
 2020
 
 2021
 
 2022
 
   
 (1)
 
 (2)
 
 (3)
 
 (4)
 
 (5)
 
 (6)
 
 (7)
 
 (8)
 
 (9)
 
 (10)
 
 (11)
 
 (12)
 
 (13)
 
 (14)
 
 (15)
 
                                                                              
Projects (Schedule 11)
                                                                                           
                                                                                             
Film 1 - 2008
 
$
12,000,000
   
-
   
-
   
-
   
-
   
-
   
-
                                                 
Film 2 - 2009
   
-
   
12,000,000
   
-
   
-
   
-
   
-
   
-
                                                 
Film 3 - 2009
   
-
   
12,000,000
   
-
   
-
   
-
   
-
   
-
                                                 
Film 4 - 2010
   
-
   
-
   
12,000,000
   
-
   
-
   
-
   
-
                                                 
Film 5 - 2010
   
-
   
-
   
12,000,000
   
-
   
-
   
-
   
-
                                                 
Film 6 - 2011
   
-
   
-
   
12,000,000
   
12,000,000
   
-
   
-
   
-
                                                 
Film 7 - 2011
   
-
   
-
   
-
   
12,000,000
   
-
   
-
   
-
                                                 
Film 8 - 2011
   
-
   
-
   
-
   
12,000,000
   
-
   
-
   
-
                                                 
Film 9 - 2012
   
-
   
-
   
-
   
-
   
12,000,000
   
-
   
-
                                                 
Film 10 - 2012
   
-
   
-
   
-
   
-
   
12,000,000
   
-
   
-
                                                 
Film 11 - 2012
   
-
   
-
   
-
   
-
   
12,000,000
   
-
   
-
                                                 
Film 12 - 2013
   
-
   
-
   
-
   
-
   
-
   
12,000,000
   
-
                                                 
Film 13 - 2013
   
-
   
-
   
-
   
-
   
-
   
12,000,000
   
-
                                                 
Film 14 - 2013
   
-
   
-
   
-
   
-
   
-
   
12,000,000
   
-
                                                 
Film 15 - 2014
   
-
   
-
   
-
   
-
   
-
   
-
   
12,000,000
                                                 
Film 16 - 2014
   
-
   
-
   
-
   
-
   
-
   
-
   
12,000,000
                                                 
Film 17 - 2014
   
-
   
-
   
-
   
-
   
-
   
-
   
12,000,000
                                                 
                                                                                             
Total Slate Financing
 
$
12,000,000
 
$
24,000,000
 
$
36,000,000
 
$
36,000,000
 
$
36,000,000
 
$
36,000,000
 
$
36,000,000
                                                 
                                                                                             
Cumulative Slate Financing
 
$
12,000,000
 
$
36,000,000
 
$
72,000,000
 
$
108,000,000
 
$
144,000,000
 
$
180,000,000
 
$
216,000,000
                                                 
                                                                                             
                                                                                             
Slate 1
 
 180,000,000
                                                     
Number of Projects
   
1
   
2
   
3
   
3
   
3
   
3
                                                       
Equity
   
12,000,000
   
36,000,000
   
45,000,000
   
45,000,000
   
45,000,000
   
45,000,000
                                                       
Debt
   
0
   
0
   
27,000,000
   
63,000,000
   
99,000,000
   
135,000,000
                                                       
Debt / Equity
   
0
   
0
   
0.60
   
1.40
   
2.20
   
3.00
                                                       
                                                                                             
Slate 2
                   
 180,000,000
                                   
Number of Projects
                     
1
   
2
   
3
   
3
   
3
   
3
                                     
Debt / Equity
                     
0
   
0
   
0.60
   
1.40
   
2.20
   
3.00
                                     
                                                                                             
Slate 3
                                     
 180,000,000
                 
Number of Projects
                                       
1
   
2
   
3
   
3
   
3
   
3
                   
Debt / Equity
                                       
0
   
0
   
0.60
   
1.40
   
2.20
   
3.00
                   
                                                                                             
Slate 4
                                                       
 180,000,000
Number of Projects
                                                         
1
   
2
   
3
   
3
   
3
   
3
 
Debt / Equity
                                                         
0.00
   
0.00
   
0.60
   
1.40
   
2.20
   
3.00
 
                                                                                             
                                                                                             
Average Debt / Equity
   
0.00
   
0.00
   
0.60
   
0.70
   
1.10
   
1.80
   
0.70
   
1.10
   
1.80
   
0.70
   
1.10
   
1.80
                   
% Debt
   
0.00
%
 
0.00
%
 
37.50
%
 
41.18
%
 
52.38
%
 
64.29
%
 
41.18
%
 
52.38
%
 
64.29
%
 
41.18
%
 
52.38
%
 
64.29
%
                 
Average % Debt (if Fund is perpetual)
   
52.61
%
                                                                                   
 
Note 1: Per Platinum Studios Film Fund, LLC

SANLI PASTORE & HILL, INC.
105

 

 
Exhibit 8: Ultimate Revenues and Costs
Platinum Studios, Inc.
Film Entertainment: Joint Venture Film Division Assumptions
 

 
       
Action
 
Comedy
 
Thriller
 
Horror
 
       
Low Budget
 
Low Budget
 
Low Budget
 
Low Budget
 
                                       
Projected Budget
       
$
25,000,000
       
$
15,000,000
       
$
20,000,000
       
$
15,000,000
       
Implied Domestic Box Office
   
Average of Median and Mean Multiple of Low Budget Films; Based on Box Office Mojo data
 
$
33,000,000
   
1.32
 
$
17,550,000
   
1.17
 
$
31,000,000
   
1.55
 
$
12,150,000
   
0.81
 
Implied International Box Office
   
Average of Median and Mean Multiple of Low Budget Films; Based on Box Office Mojo data
 
$
40,750,000
   
1.63
 
$
7,200,000
   
0.48
 
$
19,400,000
   
0.97
 
$
15,000,000
   
1.00
 
                                                         
Gross Receipts
   
Notes
                                                 
Domestic Theatrical
   
Based on Industry Estimates, Baselineresearch and Vogel 2007
 
$
16,500,000
   
50.0
%
$
8,775,000
   
50.0
%
$
15,500,000
   
50.0
%
$
6,075,000
   
50.0
%
International Theatrical
   
Based on Industry Estimates, Baselineresearch and Vogel 2007
   
16,300,000
   
40.0
%
 
2,880,000
   
40.0
%
 
7,760,000
   
40.0
%
 
6,000,000
   
40.0
%
Domestic Home Video
   
% of Domestic Box Office, Based on Historical Actual of Marvel PG-13 Films
   
25,740,000
   
78.0
%
 
13,689,000
   
78.0
%
 
24,180,000
   
78.0
%
 
9,477,000
   
78.0
%
International Home Video
   
% of Domestic Home Video, Based on Historical Actual of Marvel PG-13 Films
   
15,444,000
   
60.0
%
 
8,213,400
   
60.0
%
 
14,508,000
   
60.0
%
 
5,686,200
   
60.0
%
Domestic Television
                                                       
PPV
   
% of Domestic Theatrical, cap of $7.5M, Based on Industry Estimates, Marvel
   
2,062,500
   
12.5
%
 
1,096,875
   
12.5
%
 
1,937,500
   
12.5
%
 
759,375
   
12.5
%
Pay TV
   
% of Domestic Theatrical, cap of $17.5M, Based on Industry Estimates, Marvel
   
7,425,000
   
45.0
%
 
3,948,750
   
45.0
%
 
6,975,000
   
45.0
%
 
2,733,750
   
45.0
%
Network TV
   
% of Domestic Theatrical, cap of $40M, Based on Industry Estimates, Marvel
   
2,970,000
   
18.0
%
 
1,579,500
   
18.0
%
 
2,790,000
   
18.0
%
 
1,093,500
   
18.0
%
Syndicated TV
   
% of Domestic Theatrical
   
577,500
   
3.5
%
 
307,125
   
3.5
%
 
542,500
   
3.5
%
 
212,625
   
3.5
%
International Television
                                                       
Pay TV
   
% of International Theatrical, cap of $30M, Based on Industry Estimates, Marvel
   
5,379,000
   
33.0
%
 
950,400
   
33.0
%
 
2,560,800
   
33.0
%
 
1,980,000
   
33.0
%
Network TV
   
% of International Theatrical, cap of $30M, Based on Industry Estimates, Marvel
   
8,150,000
   
50.0
%
 
1,440,000
   
50.0
%
 
3,880,000
   
50.0
%
 
3,000,000
   
50.0
%
Domestic Merchandising
   
% of Domestic Box Office less 35% Distribution Fees based on SNL Kagan 2007; Platinum collects 25% of Net
   
284,213
   
0.9
%
 
75,575
   
0.4
%
 
133,494
   
0.4
%
 
26,160
   
0.2
%
International Merchandising
   
% of International Box Office less 35% Distribution Fees based on SNL Kagan 2007; Platinum collects 25% of Net
   
350,959
   
0.9
%
 
31,005
   
0.4
%
 
83,541
   
0.4
%
 
32,297
   
0.2
%
Total Gross Receipts
       
$
101,183,172
       
$
42,986,630
       
$
80,850,835
       
$
37,075,907
       
                                                         
Distribution Costs
                                                       
Domestic Theatrical
   
% of Domestic Theatrical, Vogel 2007
 
$
3,300,000
   
20.0
%
$
1,755,000
   
20.0
%
$
3,100,000
   
20.0
%
$
1,215,000
   
20.0
%
International Theatrical
   
% of International Theatrical, Vogel 2007
   
3,260,000
   
20.0
%
 
576,000
   
20.0
%
 
1,552,000
   
20.0
%
 
1,200,000
   
20.0
%
Domestic Home Video
   
% of Domestic Home Video Revenue, Based on Industry Estimates, Vogel 2007
   
5,148,000
   
20.0
%
 
2,737,800
   
20.0
%
 
4,836,000
   
20.0
%
 
1,895,400
   
20.0
%
International Home Video
   
% of International Home Video Revenue, Based on Industry Estimates, Vogel 2007
   
3,088,800
   
20.0
%
 
1,642,680
   
20.0
%
 
2,901,600
   
20.0
%
 
1,137,240
   
20.0
%
Domestic Television Cost
   
% of Television Revenue, Based on Industry Estimates, Marvel
   
2,607,000
   
20.0
%
 
1,386,450
   
20.0
%
 
2,449,000
   
20.0
%
 
959,850
   
20.0
%
International Television Cost
   
% of Television Revenue, Based on Industry Estimates, Marvel
   
2,705,800
   
20.0
%
 
478,080
   
20.0
%
 
1,288,160
   
20.0
%
 
996,000
   
20.0
%
Total Distribution Costs
       
$
20,109,600
       
$
8,576,010
       
$
16,126,760
       
$
7,403,490
       
                                                         
Publicity Expenses
                                                       
Domestic Theatrical
                                                       
Advertising
   
% of Budget, 2006 Average Ad / Negative Costs, MPAA
 
$
11,667,933
   
46.7
%
$
7,000,760
   
46.7
%
$
9,334,347
   
46.7
%
$
7,000,760
   
46.7
%
Publicity
   
% of Budget, 2006 Average Print / Negative Costs, MPAA
   
1,455,167
   
5.8
%
 
873,100
   
5.8
%
 
1,164,134
   
5.8
%
 
873,100
   
5.8
%
International Theatrical
                                                       
Advertising
   
% of Domestic Advertising
   
5,833,967
   
50.0
%
 
3,500,380
   
50.0
%
 
4,667,173
   
50.0
%
 
3,500,380
   
50.0
%
Publicity
   
% of Domestic Publicity
   
727,584
   
50.0
%
 
436,550
   
50.0
%
 
582,067
   
50.0
%
 
436,550
   
50.0
%
Total Publicity Expense
       
$
19,684,650
       
$
11,810,790
       
$
15,747,720
       
$
11,810,790
       
                                                         
Negative Costs
   
Same as Projected Budget
 
$
25,000,000
       
$
15,000,000
       
$
20,000,000
       
$
15,000,000
       
                                                         
Contribution Profit
   
% of Total Gross Receipts
 
$
36,388,921
   
36.0
%
$
7,599,829
   
17.7
%
$
28,976,355
   
35.8
%
$
2,861,627
   
7.7
%
 
= Inputs/Assumptions

SANLI PASTORE & HILL, INC.
106

 

 
Exhibit 9: Time of Cash Flow from Low Budget Action Film
Platinum Studios, Inc.
Film Entertainment: Joint Venture Film Division: Action - Low Budget
 


Year of Cash Flow
 
0
 
1
 
2
 
3
 
4
 
5
 
6
 
7
 
8
 
9
 
10
 
Total
 
                                                   
Gross Receipts
                                                                         
Domestic Theatrical
 
$
0
 
$
16,500,000
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
16,500,000
 
International Theatrical
   
0
   
13,855,000
   
2,445,000
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
16,300,000
 
Domestic Home Video
   
0
   
19,305,000
   
1,801,800
   
1,544,400
   
1,029,600
   
772,200
   
257,400
   
257,400
   
257,400
   
257,400
   
257,400
   
25,740,000
 
International Home Video
   
0
   
7,722,000
   
5,405,400
   
772,200
   
463,320
   
308,880
   
154,440
   
154,440
   
154,440
   
154,440
   
154,440
   
15,444,000
 
Domestic Television
                                                                         
PPV
   
0
   
61,875
   
2,000,625
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
2,062,500
 
Pay TV
   
0
   
222,750
   
5,568,750
   
1,633,500
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
7,425,000
 
Network TV
   
0
   
0
   
0
   
445,500
   
1,485,000
   
445,500
   
445,500
   
148,500
   
0
   
0
   
0
   
2,970,000
 
Syndicated TV
   
0
   
0
   
0
   
0
   
115,500
   
115,500
   
115,500
   
57,750
   
57,750
   
57,750
   
57,750
   
577,500
 
International Television
                                                                         
Pay TV
   
0
   
0
   
806,850
   
2,958,450
   
1,613,700
   
0
   
0
   
0
   
0
   
0
   
0
   
5,379,000
 
Syndicated TV
   
0
   
0
   
0
   
0
   
1,630,000
   
1,630,000
   
1,630,000
   
815,000
   
815,000
   
815,000
   
815,000
   
8,150,000
 
Domestic Merchandising
   
0
   
213,159
   
19,895
   
17,053
   
11,369
   
8,526
   
5,684
   
2,842
   
2,842
   
1,421
   
1,421
   
284,213
 
International Merchandising
   
0
   
263,220
   
24,567
   
21,058
   
14,038
   
10,529
   
7,019
   
3,510
   
3,510
   
1,755
   
1,755
   
350,959
 
Total Gross Receipts
 
$
0
 
$
58,143,004
 
$
18,072,887
 
$
7,392,160
 
$
6,362,527
 
$
3,291,135
 
$
2,615,543
 
$
1,439,442
 
$
1,290,942
 
$
1,287,766
 
$
1,287,766
 
$
101,183,172
 
                                                                           
Distribution Costs
                                                                         
Domestic Theatrical
 
$
0
 
$
3,300,000
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
3,300,000
 
International Theatrical
   
0
   
2,771,000
   
489,000
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
3,260,000
 
Domestic Home Video
   
0
   
3,603,600
   
257,400
   
205,920
   
154,440
   
154,440
   
154,440
   
154,440
   
154,440
   
154,440
   
154,440
   
5,148,000
 
International Home Video
   
0
   
1,389,960
   
1,019,304
   
154,440
   
123,552
   
92,664
   
61,776
   
61,776
   
61,776
   
61,776
   
61,776
   
3,088,800
 
Domestic Television Cost
   
0
   
130,350
   
1,303,500
   
521,400
   
260,700
   
130,350
   
52,140
   
52,140
   
52,140
   
52,140
   
52,140
   
2,607,000
 
International Television Cost
   
0
   
135,290
   
1,352,900
   
541,160
   
270,580
   
135,290
   
54,116
   
54,116
   
54,116
   
54,116
   
54,116
   
2,705,800
 
Total Distribution Costs
 
$
0
 
$
11,330,200
 
$
4,422,104
 
$
1,422,920
 
$
809,272
 
$
512,744
 
$
322,472
 
$
322,472
 
$
322,472
 
$
322,472
 
$
322,472
 
$
20,109,600
 
                                                                           
Publicity Expenses
                                                                         
Domestic Theatrical
                                                                         
Advertising
 
$
1,166,793
 
$
10,501,140
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
11,667,933
 
Prints
   
0
   
1,455,167
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
1,455,167
 
International Theatrical
                                                                         
Advertising
   
583,397
   
5,250,570
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
5,833,967
 
Prints
   
0
   
618,446
   
109,138
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
727,584
 
Total Publicity Expenses
 
$
1,750,190
 
$
17,825,323
 
$
109,138
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
19,684,650
 
                                                                           
Negative Costs
 
$
25,000,000
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
25,000,000
 
                                                                           
Contribution Profit
 
$
(26,750,190
)
$
28,987,481
 
$
13,541,645
 
$
5,969,240
 
$
5,553,255
 
$
2,778,391
 
$
2,293,071
 
$
1,116,970
 
$
968,470
 
$
965,294
 
$
965,294
 
$
36,388,921
 
 
Source: Exhibit 8 (Ultimate Revenues and Costs) multiplied by Exhibit 2 (Time of Cash Flow from Ultimates).

SANLI PASTORE & HILL, INC.
107

 

 
Exhibit 10: Time of Cash Flow from Low Budget Comedy Film
Platinum Studios, Inc.
Film Entertainment: Joint Venture Film Division: Comedy - Low Budget
 


Year of Cash Flow
 
0
 
1
 
2
 
3
 
4
 
5
 
6
 
7
 
8
 
9
 
10
 
Total
 
                                                   
Gross Receipts
                                                                         
Domestic Theatrical
 
$
0
 
$
8,775,000
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
8,775,000
 
International Theatrical
   
0
   
2,448,000
   
432,000
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
2,880,000
 
Domestic Home Video
   
0
   
10,266,750
   
958,230
   
821,340
   
547,560
   
410,670
   
136,890
   
136,890
   
136,890
   
136,890
   
136,890
   
13,689,000
 
International Home Video
   
0
   
4,106,700
   
2,874,690
   
410,670
   
246,402
   
164,268
   
82,134
   
82,134
   
82,134
   
82,134
   
82,134
   
8,213,400
 
Domestic Television
                                                                         
PPV
   
0
   
32,906
   
1,063,969
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
1,096,875
 
Pay TV
   
0
   
118,463
   
2,961,563
   
868,725
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
3,948,750
 
Network TV
   
0
   
0
   
0
   
236,925
   
789,750
   
236,925
   
236,925
   
78,975
   
0
   
0
   
0
   
1,579,500
 
Syndicated TV
   
0
   
0
   
0
   
0
   
61,425
   
61,425
   
61,425
   
30,713
   
30,713
   
30,713
   
30,713
   
307,125
 
International Television
                                                                         
Pay TV
   
0
   
0
   
142,560
   
522,720
   
285,120
   
0
   
0
   
0
   
0
   
0
   
0
   
950,400
 
Syndicated TV
   
0
   
0
   
0
   
0
   
288,000
   
288,000
   
288,000
   
144,000
   
144,000
   
144,000
   
144,000
   
1,440,000
 
Domestic Merchandising
   
0
   
56,681
   
5,290
   
4,534
   
3,023
   
2,267
   
1,511
   
756
   
756
   
378
   
378
   
75,575
 
International Merchandising
   
0
   
23,254
   
2,170
   
1,860
   
1,240
   
930
   
620
   
310
   
310
   
155
   
155
   
31,005
 
Total Gross Receipts
 
$
0
 
$
25,827,754
 
$
8,440,472
 
$
2,866,775
 
$
2,222,520
 
$
1,164,485
 
$
807,506
 
$
473,777
 
$
394,802
 
$
394,269
 
$
394,269
 
$
42,986,630
 
                                                                           
Distribution Costs
                                                                         
Domestic Theatrical
 
$
0
 
$
1,755,000
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
1,755,000
 
International Theatrical
   
0
   
489,600
   
86,400
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
576,000
 
Domestic Home Video
   
0
   
1,916,460
   
136,890
   
109,512
   
82,134
   
82,134
   
82,134
   
82,134
   
82,134
   
82,134
   
82,134
   
2,737,800
 
International Home Video
   
0
   
739,206
   
542,084
   
82,134
   
65,707
   
49,280
   
32,854
   
32,854
   
32,854
   
32,854
   
32,854
   
1,642,680
 
Domestic Television Cost
   
0
   
69,323
   
693,225
   
277,290
   
138,645
   
69,323
   
27,729
   
27,729
   
27,729
   
27,729
   
27,729
   
1,386,450
 
International Television Cost
   
0
   
23,904
   
239,040
   
95,616
   
47,808
   
23,904
   
9,562
   
9,562
   
9,562
   
9,562
   
9,562
   
478,080
 
Total Distribution Costs
 
$
0
 
$
4,993,493
 
$
1,697,639
 
$
564,552
 
$
334,294
 
$
224,641
 
$
152,278
 
$
152,278
 
$
152,278
 
$
152,278
 
$
152,278
 
$
8,576,010
 
                                                                           
Publicity Expenses
                                                                         
Domestic Theatrical
                                                                         
Advertising
 
$
700,076
 
$
6,300,684
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
7,000,760
 
Prints
   
0
   
873,100
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
873,100
 
International Theatrical
                                                                         
Advertising
   
350,038
   
3,150,342
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
3,500,380
 
Prints
   
0
   
371,068
   
65,483
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
436,550
 
Total Publicity Expenses
 
$
1,050,114
 
$
10,695,194
 
$
65,483
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
11,810,790
 
                                                                           
Negative Costs
 
$
15,000,000
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
15,000,000
 
                                                                           
Contribution Profit
 
$
(16,050,114
)
$
10,139,067
 
$
6,677,350
 
$
2,302,223
 
$
1,888,226
 
$
939,844
 
$
655,227
 
$
321,499
 
$
242,524
 
$
241,991
 
$
241,991
 
$
7,599,829
 
 
Source: Exhibit 8 (Ultimate Revenues and Costs) multiplied by Exhibit 2 (Time of Cash Flow from Ultimates).

SANLI PASTORE & HILL, INC.
108

 

 
Exhibit 11: Time of Cash Flow from Low Budget Thriller Film
Platinum Studios, Inc.
Film Entertainment: Joint Venture Film Division: Thriller - Low Budget
 


Year of Cash Flow
 
0
 
 1
 
 2
 
 3
 
 4
 
 5
 
 6
 
 7
 
 8
 
 9
 
 10
 
 Total
 
                                                              
Gross Receipts
                                                                         
Domestic Theatrical
 
$
0
 
$
15,500,000
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
15,500,000
 
International Theatrical
   
0
   
6,596,000
   
1,164,000
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
7,760,000
 
Domestic Home Video
   
0
   
18,135,000
   
1,692,600
   
1,450,800
   
967,200
   
725,400
   
241,800
   
241,800
   
241,800
   
241,800
   
241,800
   
24,180,000
 
International Home Video
   
0
   
7,254,000
   
5,077,800
   
725,400
   
435,240
   
290,160
   
145,080
   
145,080
   
145,080
   
145,080
   
145,080
   
14,508,000
 
Domestic Television
                                                                         
PPV
   
0
   
58,125
   
1,879,375
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
1,937,500
 
Pay TV
   
0
   
209,250
   
5,231,250
   
1,534,500
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
6,975,000
 
Network TV
   
0
   
0
   
0
   
418,500
   
1,395,000
   
418,500
   
418,500
   
139,500
   
0
   
0
   
0
   
2,790,000
 
Syndicated TV
   
0
   
0
   
0
   
0
   
108,500
   
108,500
   
108,500
   
54,250
   
54,250
   
54,250
   
54,250
   
542,500
 
International Television
                                                                         
Pay TV
   
0
   
0
   
384,120
   
1,408,440
   
768,240
   
0
   
0
   
0
   
0
   
0
   
0
   
2,560,800
 
Syndicated TV
   
0
   
0
   
0
   
0
   
776,000
   
776,000
   
776,000
   
388,000
   
388,000
   
388,000
   
388,000
   
3,880,000
 
Domestic Merchandising
   
0
   
100,120
   
9,345
   
8,010
   
5,340
   
4,005
   
2,670
   
1,335
   
1,335
   
667
   
667
   
133,494
 
International Merchandising
   
0
   
62,656
   
5,848
   
5,012
   
3,342
   
2,506
   
1,671
   
835
   
835
   
418
   
418
   
83,541
 
Total Gross Receipts
 
$
0
 
$
47,915,151
 
$
15,444,337
 
$
5,550,662
 
$
4,458,861
 
$
2,325,071
 
$
1,694,221
 
$
970,800
 
$
831,300
 
$
830,215
 
$
830,215
 
$
80,850,835
 
                                                                              
Distribution Costs
                                                                           
Domestic Theatrical
 
$
0
 
$
3,100,000
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
3,100,000
 
International Theatrical
   
0
   
1,319,200
   
232,800
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
1,552,000
 
Domestic Home Video
   
0
   
3,385,200
   
241,800
   
193,440
   
145,080
   
145,080
   
145,080
   
145,080
   
145,080
   
145,080
   
145,080
   
4,836,000
 
International Home Video
   
0
   
1,305,720
   
957,528
   
145,080
   
116,064
   
87,048
   
58,032
   
58,032
   
58,032
   
58,032
   
58,032
   
2,901,600
 
Domestic Television Cost
   
0
   
122,450
   
1,224,500
   
489,800
   
244,900
   
122,450
   
48,980
   
48,980
   
48,980
   
48,980
   
48,980
   
2,449,000
 
International Television Cost
   
0
   
64,408
   
644,080
   
257,632
   
128,816
   
64,408
   
25,763
   
25,763
   
25,763
   
25,763
   
25,763
   
1,288,160
 
Total Distribution Costs
 
$
0
 
$
9,296,978
 
$
3,300,708
 
$
1,085,952
 
$
634,860
 
$
418,986
 
$
277,855
 
$
277,855
 
$
277,855
 
$
277,855
 
$
277,855
 
$
16,126,760
 
                                                                           
Publicity Expenses
                                                                         
Domestic Theatrical
                                                                         
Advertising
 
$
933,435
 
$
8,400,912
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
9,334,347
 
Prints
   
0
   
1,164,134
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
1,164,134
 
International Theatrical
                                                                         
Advertising
   
466,717
   
4,200,456
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
4,667,173
 
Prints
   
0
   
494,757
   
87,310
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
582,067
 
Total Publicity Expenses
 
$
1,400,152
 
$
14,260,258
 
$
87,310
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
15,747,720
 
                                                                           
Negative Costs
 
$
20,000,000
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
20,000,000
 
                                                                           
Contribution Profit
 
$
(21,400,152
)
$
24,357,915
 
$
12,056,319
 
$
4,464,710
 
$
3,824,001
 
$
1,906,085
 
$
1,416,366
 
$
692,945
 
$
553,445
 
$
552,360
 
$
552,360
 
$
28,976,355
 
 
Source: Exhibit 8 (Ultimate Revenues and Costs) multiplied by Exhibit 2 (Time of Cash Flow from Ultimates).

SANLI PASTORE & HILL, INC.
109

 

 
Exhibit 12: Time of Cash Flow from Horror Film
Platinum Studios, Inc.
Film Entertainment: Joint Venture Film Division: Horror
 


Year of Cash Flow
 
0
 
1
 
2
 
3
 
4
 
5
 
6
 
7
 
8
 
9
 
10
 
Total
 
                                                   
Gross Receipts
                                                                         
Domestic Theatrical
 
$
0
 
$
6,075,000
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
6,075,000
 
International Theatrical
   
0
   
5,100,000
   
900,000
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
6,000,000
 
Domestic Home Video
   
0
   
7,107,750
   
663,390
   
568,620
   
379,080
   
284,310
   
94,770
   
94,770
   
94,770
   
94,770
   
94,770
   
9,477,000
 
International Home Video
   
0
   
2,843,100
   
1,990,170
   
284,310
   
170,586
   
113,724
   
56,862
   
56,862
   
56,862
   
56,862
   
56,862
   
5,686,200
 
Domestic Television
                                                                         
PPV
   
0
   
22,781
   
736,594
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
759,375
 
Pay TV
   
0
   
82,013
   
2,050,313
   
601,425
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
2,733,750
 
Network TV
   
0
   
0
   
0
   
164,025
   
546,750
   
164,025
   
164,025
   
54,675
   
0
   
0
   
0
   
1,093,500
 
Syndicated TV
   
0
   
0
   
0
   
0
   
42,525
   
42,525
   
42,525
   
21,263
   
21,263
   
21,263
   
21,263
   
212,625
 
International Television
                                                                         
Pay TV
   
0
   
0
   
297,000
   
1,089,000
   
594,000
   
0
   
0
   
0
   
0
   
0
   
0
   
1,980,000
 
Syndicated TV
   
0
   
0
   
0
   
0
   
600,000
   
600,000
   
600,000
   
300,000
   
300,000
   
300,000
   
300,000
   
3,000,000
 
Domestic Merchandising
   
0
   
19,620
   
1,831
   
1,570
   
1,046
   
785
   
523
   
262
   
262
   
131
   
131
   
26,160
 
International Merchandising
   
0
   
24,223
   
2,261
   
1,938
   
1,292
   
969
   
646
   
323
   
323
   
161
   
161
   
32,297
 
Total Gross Receipts
 
$
0
 
$
21,274,487
 
$
6,641,558
 
$
2,710,887
 
$
2,335,279
 
$
1,206,338
 
$
959,351
 
$
528,154
 
$
473,479
 
$
473,187
 
$
473,187
 
$
37,075,907
 
                                                                           
Distribution Costs
                                                                         
Domestic Theatrical
 
$
0
 
$
1,215,000
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
1,215,000
 
International Theatrical
   
0
   
1,020,000
   
180,000
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
1,200,000
 
Domestic Home Video
   
0
   
1,326,780
   
94,770
   
75,816
   
56,862
   
56,862
   
56,862
   
56,862
   
56,862
   
56,862
   
56,862
   
1,895,400
 
International Home Video
   
0
   
511,758
   
375,289
   
56,862
   
45,490
   
34,117
   
22,745
   
22,745
   
22,745
   
22,745
   
22,745
   
1,137,240
 
Domestic Television Cost
   
0
   
47,993
   
479,925
   
191,970
   
95,985
   
47,993
   
19,197
   
19,197
   
19,197
   
19,197
   
19,197
   
959,850
 
International Television Cost
   
0
   
49,800
   
498,000
   
199,200
   
99,600
   
49,800
   
19,920
   
19,920
   
19,920
   
19,920
   
19,920
   
996,000
 
Total Distribution Costs
 
$
0
 
$
4,171,331
 
$
1,627,984
 
$
523,848
 
$
297,937
 
$
188,772
 
$
118,724
 
$
118,724
 
$
118,724
 
$
118,724
 
$
118,724
 
$
7,403,490
 
                                                                           
Publicity Expenses
                                                                         
Domestic Theatrical
                                                                         
Advertising
 
$
700,076
 
$
6,300,684
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
7,000,760
 
Prints
   
0
   
873,100
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
873,100
 
International Theatrical
                                                                         
Advertising
   
350,038
   
3,150,342
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
3,500,380
 
Prints
   
0
   
371,068
   
65,483
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
436,550
 
Total Publicity Expenses
 
$
1,050,114
 
$
10,695,194
 
$
65,483
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
11,810,790
 
                                                                           
Negative Costs
 
$
15,000,000
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
15,000,000
 
                                                                           
Contribution Profit
 
$
(16,050,114
)
$
6,407,962
 
$
4,948,092
 
$
2,187,039
 
$
2,037,343
 
$
1,017,566
 
$
840,627
 
$
409,430
 
$
354,755
 
$
354,463
 
$
354,463
 
$
2,861,627
 
 
Source: Exhibit 8 (Ultimate Revenues and Costs) multiplied by Exhibit 2 (Time of Cash Flow from Ultimates).

SANLI PASTORE & HILL, INC.
110

 

 
Exhibit 13: Ultimate Revenues and Costs
Platinum Studios, Inc.
Film Entertainment: Film Fund Division
 


       
Film Fund
 
               
Projected Budget
       
$
10,000,000
       
Implied Domestic Box Office
   
Median of Low Budget Comic Book Movies, Based on Box Office Mojo data
 
$
13,500,000
   
1.35
 
Implied International Box Office
   
Median of Low Budget Comic Book Movies, Based on Box Office Mojo data
 
$
8,800,000
   
0.88
 
                     
                     
Gross Receipts
   
Notes
             
Domestic Theatrical
   
Based on Industry Estimates, Baselineresearch and Vogel 2007
 
$
6,750,000
   
50.0
%
International Theatrical
   
Based on Industry Estimates, Baselineresearch and Vogel 2007
   
3,520,000
   
40.0
%
Domestic Home Video
   
% of Domestic Box Office, Based on Historical Actual of Marvel PG-13 Films
   
10,530,000
   
78.0
%
International Home Video
   
% of Domestic Home Video, Based on Historical Actual of Marvel PG-13 Films
   
6,318,000
   
60.0
%
Domestic Television
                   
PPV
   
% of Domestic Theatrical, cap of $7.5M, Based on Industry Estimates, Marvel
   
843,750
   
12.5
%
Pay TV
   
% of Domestic Theatrical, cap of $17.5M, Based on Industry Estimates, Marvel
   
3,037,500
   
45.0
%
Network TV
   
% of Domestic Theatrical, cap of $40M, Based on Industry Estimates, Marvel
   
1,215,000
   
18.0
%
Syndicated TV
   
% of Domestic Theatrical
   
236,250
   
3.5
%
International Television
                   
Pay TV
   
% of International Theatrical, cap of $30M, Based on Industry Estimates, Marvel
   
1,161,600
   
33.0
%
Network TV
   
% of International Theatrical, cap of $30M, Based on Industry Estimates, Marvel
   
1,760,000
   
50.0
%
Domestic Merchandising
   
% of Domestic Box Office less 35% Distribution Fees based on SNL Kagan 2007; Platinum collects 25% of Net
   
65,401
   
0.5
%
International Merchandising
   
% of International Box Office less 35% Distribution Fees based on SNL Kagan 2007; Platinum collects 25% of Net
   
42,632
   
0.5
%
Total Gross Receipts
       
$
35,480,133
       
                     
Distribution Costs
                   
Domestic Theatrical
   
% of Domestic Theatrical, Vogel 2007
 
$
1,350,000
   
20.0
%
International Theatrical
   
% of International Theatrical, Vogel 2007
   
704,000
   
20.0
%
Domestic Home Video
   
% of Domestic Home Video Revenue, Based on Industry Estimates, Vogel 2007
   
2,106,000
   
20.0
%
International Home Video
   
% of International Home Video Revenue, Based on Industry Estimates, Vogel 2007
   
1,263,600
   
20.0
%
Domestic Television Cost
   
% of Television Revenue, Based on Industry Estimates, Marvel
   
1,066,500
   
20.0
%
International Television Cost
   
% of Television Revenue, Based on Industry Estimates, Marvel
   
584,320
   
20.0
%
Total Distribution Costs
       
$
7,074,420
       
                     
Publicity Expenses
                   
Domestic Theatrical
                   
Advertising
   
% of Budget, 2006 Average Ad / Negative Costs, MPAA
 
$
4,667,173
   
46.7
%
Publicity
   
% of Budget, 2006 Average Print / Negative Costs, MPAA
   
582,067
   
5.8
%
International Theatrical
                   
Advertising
   
% of Domestic Advertising
   
2,333,587
   
50.0
%
Publicity
   
% of Domestic Publicity
   
291,033
   
50.0
%
Total Publicity Expense
       
$
7,873,860
       
                     
Negative Costs
   
Same as Projected Budget
 
$
10,000,000
       
                     
Contribution Profit
   
% of Total Gross Receipts
 
$
10,531,853
   
29.7
%
 
= Inputs/Assumptions

SANLI PASTORE & HILL, INC.
111

 

 
Exhibit 14: Time of Cash Flow from Film Fund per Film
Platinum Studios, Inc.
Film Entertainment: Film Fund Division
 

Year of Cash Flow
 
0
 
1
 
2
 
3
 
4
 
5
 
6
 
7
 
8
 
9
 
10
 
Total
 
                                                   
Gross Receipts
                                                                         
Domestic Theatrical
 
$
0
 
$
6,750,000
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
6,750,000
 
International Theatrical
   
0
   
2,992,000
   
528,000
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
3,520,000
 
Domestic Home Video
   
0
   
7,897,500
   
737,100
   
631,800
   
421,200
   
315,900
   
105,300
   
105,300
   
105,300
   
105,300
   
105,300
   
10,530,000
 
International Home Video
   
0
   
3,159,000
   
2,211,300
   
315,900
   
189,540
   
126,360
   
63,180
   
63,180
   
63,180
   
63,180
   
63,180
   
6,318,000
 
Domestic Television
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
       
PPV
   
0
   
25,313
   
818,438
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
843,750
 
Pay TV
   
0
   
91,125
   
2,278,125
   
668,250
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
3,037,500
 
Network TV
   
0
   
0
   
0
   
182,250
   
607,500
   
182,250
   
182,250
   
60,750
   
0
   
0
   
0
   
1,215,000
 
Syndicated TV
   
0
   
0
   
0
   
0
   
47,250
   
47,250
   
47,250
   
23,625
   
23,625
   
23,625
   
23,625
   
236,250
 
International Television
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
       
Pay TV
   
0
   
0
   
174,240
   
638,880
   
348,480
   
0
   
0
   
0
   
0
   
0
   
0
   
1,161,600
 
Syndicated TV
   
0
   
0
   
0
   
0
   
352,000
   
352,000
   
352,000
   
176,000
   
176,000
   
176,000
   
176,000
   
1,760,000
 
Domestic Merchandising
   
0
   
49,051
   
4,578
   
3,924
   
2,616
   
1,962
   
1,308
   
654
   
654
   
327
   
327
   
65,401
 
International Merchandising
   
0
   
31,974
   
2,984
   
2,558
   
1,705
   
1,279
   
853
   
426
   
426
   
213
   
213
   
42,632
 
Total Gross Receipts
 
$
0
 
$
20,995,962
 
$
6,754,765
 
$
2,443,562
 
$
1,970,291
 
$
1,027,001
 
$
752,141
 
$
429,935
 
$
369,185
 
$
368,645
 
$
368,645
 
$
35,480,133
 
                                                                           
Distribution Costs
                                                                         
Domestic Theatrical
 
$
0
 
$
1,350,000
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
1,350,000
 
International Theatrical
   
0
   
598,400
   
105,600
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
704,000
 
Domestic Home Video
   
0
   
1,474,200
   
105,300
   
84,240
   
63,180
   
63,180
   
63,180
   
63,180
   
63,180
   
63,180
   
63,180
   
2,106,000
 
International Home Video
   
0
   
568,620
   
416,988
   
63,180
   
50,544
   
37,908
   
25,272
   
25,272
   
25,272
   
25,272
   
25,272
   
1,263,600
 
Domestic Television Cost
   
0
   
53,325
   
533,250
   
213,300
   
106,650
   
53,325
   
21,330
   
21,330
   
21,330
   
21,330
   
21,330
   
1,066,500
 
International Television Cost
   
0
   
29,216
   
292,160
   
116,864
   
58,432
   
29,216
   
11,686
   
11,686
   
11,686
   
11,686
   
11,686
   
584,320
 
Total Distribution Costs
 
$
0
 
$
4,073,761
 
$
1,453,298
 
$
477,584
 
$
278,806
 
$
183,629
 
$
121,468
 
$
121,468
 
$
121,468
 
$
121,468
 
$
121,468
 
$
7,074,420
 
                                                                           
Publicity Expenses
                                                                         
Domestic Theatrical
                                                                         
Advertising
 
$
466,717
 
$
4,200,456
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
4,667,173
 
Prints
   
0
   
582,067
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
582,067
 
International Theatrical
                                                                         
Advertising
   
233,359
   
2,100,228
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
2,333,587
 
Prints
   
0
   
247,378
   
43,655
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
291,033
 
Total Publicity Expenses
 
$
700,076
 
$
7,130,129
 
$
43,655
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
7,873,860
 
                                                                           
Negative Costs
 
$
10,000,000
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
10,000,000
 
                                                                           
Contribution Profit
 
$
(10,700,076
)
$
9,792,072
 
$
5,257,812
 
$
1,965,978
 
$
1,691,485
 
$
843,372
 
$
630,672
 
$
308,467
 
$
247,717
 
$
247,177
 
$
247,177
 
$
10,531,853
 
 
Source: Exhibit 13 (Ultimate Revenues and Costs) multiplied by Exhibit 2 (Time of Cash Flow from Ultimates).

SANLI PASTORE & HILL, INC.
112

 

 
Exhibit 15: Ultimate Revenues and Costs for Direct to DVD Films
Platinum Studios, Inc.
Film Entertainment: Direct to DVD Division
 


       
Direct to DVD
 
               
Projected Budget
       
$
1,500,000
       
                     
Gross Receipts
   
Notes
             
Home Video
   
Multiple of Budget; Average of Minimum and Lower Quartile of Top 25 Direct to DVD Releases in 2005; Video Business
   
2,737,500
   
1.8
 
Television
                   
PPV
   
% of Home Video Revenues
   
54,750
   
2.0
%
Pay TV/ Free TV
   
% of Home Video Revenues
   
1,267,463
   
46.3
%
Total Gross Receipts
       
$
4,059,713
       
                     
Distribution Costs
                   
Home Video
   
% of Home Video Revenue, Based on Industry Estimates, Vogel 2007
   
958,125
   
35.0
%
Television Cost
   
% of Television Revenue, Based on Industry Estimates, Marvel
   
66,111
   
5.0
%
Total Distribution Costs
       
$
1,024,236
       
                     
Negative Costs
   
Same as Projected Budget
 
$
1,500,000
       
     
 
             
Contribution Profit
   
% of Total Gross Receipts
 
$
1,535,477
   
37.8
%
 
= Inputs/Assumptions

SANLI PASTORE & HILL, INC.
113

 

 
Exhibit 16: Time of Cash Flows from Ultimates
Platinum Studios, Inc.
Film Entertainment: Direct to DVD Films
 


Year of Cash Flow
 
0
 
 1
 
 2
 
 3
 
 4
 
 5
 
 6
 
 7
 
 8
 
 9
 
 10
 
 Total
 
                                                              
Gross Receipts
                                                                         
Home Video
   
0.0
%
 
80.0
%
 
10.0
%
 
5.0
%
 
1.0
%
 
1.0
%
 
1.0
%
 
0.5
%
 
0.5
%
 
0.5
%
 
0.5
%
 
100.0
%
Television
                                                                         
PPV
   
0.0
%
 
100.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
100.0
%
Pay TV/ Free TV
   
0.0
%
 
0.0
%
 
75.0
%
 
15.0
%
 
7.5
%
 
2.5
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
100.0
%
Total Gross Receipts
   
0.0
%
 
60.0
%
 
28.3
%
 
6.7
%
 
2.8
%
 
1.2
%
 
0.3
%
 
0.2
%
 
0.2
%
 
0.2
%
 
0.2
%
 
100.0
%
                                                                           
Distribution Costs
                                                                         
Home Video
   
0.0
%
 
80.0
%
 
10.0
%
 
5.0
%
 
1.0
%
 
1.0
%
 
1.0
%
 
0.5
%
 
0.5
%
 
0.5
%
 
0.5
%
 
100.0
%
Television Cost
   
0.0
%
 
0.0
%
 
75.0
%
 
15.0
%
 
7.5
%
 
2.5
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
100.0
%
Total Distribution Costs
   
0.0
%
 
40.0
%
 
42.5
%
 
10.0
%
 
4.3
%
 
1.8
%
 
0.5
%
 
0.3
%
 
0.3
%
 
0.3
%
 
0.3
%
 
100.0
%
                                                                           
Negative Costs
   
25.0
%
 
75.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
0.0
%
 
100.0
%

SANLI PASTORE & HILL, INC.
114

 

 
Exhibit 17: Time of Cash Flow from Direct to DVD Films
Platinum Studios, Inc.
Film Entertainment: Direct to DVD Division
 


Year of Cash Flow
 
0
 
 1
 
 2
 
 3
 
 4
 
 5
 
 6
 
 7
 
 8
 
 9
 
 10
 
 Total
 
                                                              
Gross Receipts
                                                                         
Home Video
   
0
   
2,190,000
   
273,750
   
136,875
   
27,375
   
27,375
   
27,375
   
13,688
   
13,688
   
13,688
   
13,688
   
2,737,500
 
Television
                                                                         
PPV
   
0
   
54,750
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
0
   
54,750
 
Pay TV/ Free TV
   
0
   
0
   
950,597
   
190,119
   
95,060
   
31,687
   
0
   
0
   
0
   
0
   
0
   
1,267,463
 
Total Gross Receipts
 
$
0
 
$
2,244,750
 
$
1,224,347
 
$
326,994
 
$
122,435
 
$
59,062
 
$
27,375
 
$
13,688
 
$
13,688
 
$
13,688
 
$
13,688
 
$
4,059,713
 
                                                                           
Distribution Costs
                                                                         
Home Video
   
0
   
766,500
   
95,813
   
47,906
   
9,581
   
9,581
   
9,581
   
4,791
   
4,791
   
4,791
   
4,791
   
958,125
 
Television Cost
   
0
   
0
   
49,583
   
9,917
   
4,958
   
1,653
   
0
   
0
   
0
   
0
   
0
   
66,111
 
Total Distribution Costs
 
$
0
 
$
766,500
 
$
145,395
 
$
57,823
 
$
14,540
 
$
11,234
 
$
9,581
 
$
4,791
 
$
4,791
 
$
4,791
 
$
4,791
 
$
1,024,236
 
                                                                           
Negative Costs
 
$
375,000
 
$
1,125,000
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
0
 
$
1,500,000
 
                                                                           
Contribution Profit
 
$
(375,000
)
$
353,250
 
$
1,078,951
 
$
269,172
 
$
107,895
 
$
47,828
 
$
17,794
 
$
8,897
 
$
8,897
 
$
8,897
 
$
8,897
 
$
1,535,477
 
 
Source: Exhibit 15 (Ultimate Revenues and Costs) multiplied by Exhibit 16 (Time of Cash Flow from Ultimates).

SANLI PASTORE & HILL, INC.
115

 

 
Exhibit 18: Traffic Analysis of Digital Publishing Division
Platinum Studios, Inc.
Digital Publishing Division
 


   
Jan-08
 
Feb-08
 
Mar-08
 
Monthly Average
 
Annualized Average
 
                       
PageViews
   
16,373,541
   
14,470,090
   
15,371,530
   
15,405,054
   
184,860,644
 
Total Visitors
   
2,852,061
   
2,202,324
   
2,482,136
   
2,512,174
   
30,146,084
 
 
Source: Provided by Management.

SANLI PASTORE & HILL, INC.
116

 

 
Exhibit 19: Base Year Assumptions of Digital Publishing Division
Platinum Studios, Inc.
Digital Publishing Division
 


MERCHANDISE SALES:
     
Assumptions
 
Calculation
 
Notes
 
# of Visitors1
   
22,609,563
           
A1
  Exhibit 18  
Conversion of Visitor to Purchaser
         
4
%
 
B1
  Source: Neilsen/NetRatings  
Purchasers
   
904,383
         
C1=A1*B1
      
Average Purchase Amount
       
$
50.00
   
D1
  Ebay's 10Ks and 10Qs  
Gross Purchases
 
$
45,219,126
         
E1=C1*D1
      
Proceeds Rate to PlatinumStudios.com
         
15.00
%
 
F1
      
TOTAL NET SALES OF MERCHANDISE REVENUES
 
$
6,782,869
         
G1=E1*F1
      
                          
ADVERTISING SALES:
                        
Banners:
                        
# of Page Views1
   
138,645,483
         
A2
  Exhibit 18  
CPM
       
$
5.00
   
B2
      
Banner Ads / Page
         
3
   
C2
      
% of Inventory Sold
         
60
%
 
D2
      
Gross Banner Ad Revenues
   
1,247,809
         
E2=A2*B2*C2*D2/1000
      
Ad Agency/Partner Fee Y/E %
         
50
%
 
F2
      
Ad Agency/Partner % Fee
   
623,905
         
G2=E2*F2
      
Total Banner Advertising Revenues
   
623,905
         
H2=E2-G2
      
Mini-Banners:
                       
# of Page Views
   
138,645,483
         
A3
  Exhibit 18  
CPM
       
$
5.00
   
B3
      
Mini-Banner Ads / Page
         
2
   
C3
      
% of Inventory Sold
         
100
%
 
D3
      
Gross Mini-Banner Ad Revenues
   
1,386,455
         
E3=A3*B3*C3*D3/1000
      
Ad Agency/Partner Fee Y/E %
         
50
%
 
F3
      
Ad Agency/Partner % Fee
   
693,227
         
G3=E3*F3
      
Total Mini-Banner Advertising Revenues
   
693,227
         
H3=E3-G3
      
Total Banner & Mini-Banner Ad Revenues
                        
                          
Sponsored Webisodes:
                        
# of Episodes Produced
         
180
   
A4
  Start Year 2  
Revenue / Episode
         
2,500
   
B4
      
% of Inventory Sold
         
50
%
 
C4
      
Gross Sponsored Webisode Ad Revenues
   
225,000
         
D4=A4*B4*C4
      
Ad Agency/Partner Fee Y/E %
         
50
%
 
E4
      
Ad Agency/Partner % Fee
   
112,500
         
F4=D4*E4
      
Total Sponsored Webisodes Ad Revenues
   
112,500
         
G4=D4-F4
      
                          
Total Gross Advertising Sales Revenues (before fees)
   
2,859,264
         
A6=E2+E3+D4
      
Advertising Agency/Partner Sales Fees
   
1,429,632
         
B6=G2+G3+F4
      
TOTAL ADVERTISING SALES REVENUES (net of fees)
 
$
1,429,632
         
C6=A6-B6
      
                          
GAMING REVENUES
                        
# Skinned Games
         
50
   
A7
  Add 50 each year, start year 2  
           
1
%
 
B7
  1% of traffic  
           
1
%
 
C7
  1% of games  
            
$
10.00
   
D7
 
$10/download
 
Gaming Downloads
   
1,130,478
         
E7=A1*A7*B7*C7*D7
      
           
0.50
%
 
F7
  0.5% of traffic  
            
$
5.00
   
G7
 
$5/month
 
Gaming Subscriptions
   
565,239
         
H7=A1*F7*G7
      
           
10.00
%
 
I7
  10% of traffic  
           
50
%
 
J7
  50% of games  
         
$
8.00
   
K7
 
$8 CPM
 
In-game Advertising
   
452,191
         
L7=A1*I7*J7*K7/1000
      
TOTAL GAME REVENUES
   
2,147,908
         
M7=E7+H7+L7
      
                          
SUBSCRIPTION SALES:
                        
Visitors
   
22,609,563
         
A8
  Exhibit 18  
Conversion Rate of New to Annual Subscribers
         
0.5
%
 
B8
     
Annual Subscribers
   
113,048
         
C8=A8*B8
      
Annual Subscription Price
       
$
20
   
D8
      
GROSS SUBSCRIPTION SALES:
 
$
2,260,956
         
E8=C8*D8
      
                          
SYNDICATION REVENUES
                        
Gross Advertising Revenue
   
2,859,264
         
A9=A6
      
Syndication Revenue, % of Ad Revenue
         
50
%
 
B9
      
% of Shows Syndicated
         
50
%
 
C9
      
Total Gross Syndication Revenue
   
714,816
         
D9=A9*B9*C9
      
Ad Agency/Partner Fee Y/E %
         
35
%
 
E9
      
Ad Agency/Partner % Fee
   
250,186
         
F9=D9*E9
      
SYNDICATION REVENUES (net of fees)
   
464,630
         
G9=D9-F9
      
                          
COST OF SALES
                        
           
2.50
%
 
A10
  % of Subscription Revenues  
Credit Card Processing Fees
 
$
56,524
         
B10=E8*A10
      
           
15
%
 
C10
      
Properties License Fees
 
$
107,222
         
D10=D9*C10
  % of Gross Syndication Revenues  
License Fee to Creator/epi
         
10,000
   
E10
      
License Fee to Creator
 
$
2,300,000
         
F10=E10*(A4+A7)
 
    
TOTAL COST OF SALES
 
$
2,463,746
         
G10=B10+D10+F10
      
                          
SELLING GENERAL & ADMINISTRATIVE
         
30.00
%
      % of Total Revenues  
                          
OTHER OPERATING EXPENSE
                        
           
12,500
   
A11
 
$5,000/minute for each 2.5-minute episode
 
3rd Party Production Costs
   
2,875,000
         
B11=A11*(A4+A7)
 
Costs incur 1 year before revenue  
Technical & Management Consulting
   
125,000
                  
Marketing
   
1,000,000
                  
Software and Technical Support
   
50,000
                  
Equipment Maintenance
   
7,500
                  
Site & Content Acquisition/Aggregation
   
300,000
                  
Web Publishing
   
2,672,500
                  
Translations
   
572,500
                  
Depreciation
   
100,000
                  
TOTAL OTHER OPERATING EXPENSE
   
7,702,500
                  
 
Note 1: Page Views and Total Visitors data is 9 months data starting from April 1, 2008 to December 31, 2008.

SANLI PASTORE & HILL, INC.
117

 
 


Exhibit 20: Growth Assumptions of Digital Publishing Division
Platinum Studios, Inc.
Digital Publishing Division
 

 
 
Year 0
 
Year 1
 
Year 2
 
Year 3
 
Year 4
 
Year 5
 
Year 6
 
Year 7
 
Year 8
 
Year 9
 
Year 10
 
                                             
1) TRAFFIC
                                           
                                             
Increase %
                                           
PageViews
             
10.00
%
 
10.00
%
 
10.00
%
 
10.00
%
 
10.00
%
 
10.00
%
 
10.00
%
 
10.00
%
 
10.00
%
Total Visitors
             
10.00
%
 
10.00
%
 
10.00
%
 
10.00
%
 
10.00
%
 
10.00
%
 
10.00
%
 
10.00
%
 
10.00
%
                                                                   
PageViews
       
138,645,483
   
203,346,708
   
223,681,379
   
246,049,517
   
270,654,469
   
297,719,916
   
327,491,907
   
360,241,098
   
396,265,208
   
435,891,729
 
Total Visitors
       
22,609,563
   
33,160,692
   
36,476,762
   
40,124,438
   
44,136,882
   
48,550,570
   
53,405,627
   
58,746,189
   
64,620,808
   
71,082,889
 
                                                                   
2) Capacity/Bandwidth
                                                                 
Cost / Visitor
       
0.14
   
0.14
   
0.14
   
0.14
   
0.14
   
0.14
   
0.14
   
0.14
   
0.14
   
0.14
 
                                                                   
3) REVENUES (See Revenues Worksheet):
                                                                 
                                                                   
Online Merchandise Sales Revenue
                                                                 
Conversion of Visitor to Purchase
       
0.0
%
 
1.0
%
 
2.0
%
 
3.0
%
 
3.0
%
 
3.0
%
 
3.0
%
 
3.0
%
 
3.0
%
 
3.0
%
Average Purchase Amount
     
$
50.00
 
$
50.00
 
$
52.00
 
$
54.08
 
$
56.24
 
$
58.49
 
$
60.83
 
$
63.27
 
$
65.80
 
$
68.43
 
Average Net Proceeds from Merchandise Sales*
       
15.0
%
 
15.0
%
 
15.0
%
 
15.0
%
 
15.0
%
 
15.0
%
 
15.0
%
 
15.0
%
 
15.0
%
 
15.0
%
                                                                   
Advertising Revenues:
                                                                 
Banners
                                                                 
CPM Annual Growth Rate
             
10
%
 
10
%
 
10
%
 
10
%
 
10
%
 
10
%
 
10
%
 
10
%
 
10
%
CPM
     
$
5.00
 
$
5.50
 
$
6.05
 
$
6.66
 
$
7.32
 
$
8.05
 
$
8.86
 
$
9.74
 
$
10.72
 
$
11.79
 
Banner Ads / Page
       
3
   
3
   
3
   
3
   
3
   
3
   
3
   
3
   
3
   
3
 
% of Inventory Sold
       
60.0
%
 
60.0
%
 
60.0
%
 
60.0
%
 
60.0
%
 
60.0
%
 
60.0
%
 
60.0
%
 
60.0
%
 
60.0
%
Ad Agency/Partner Fee Y/E %
       
50.0
%
 
50.0
%
 
50.0
%
 
50.0
%
 
35.0
%
 
35.0
%
 
35.0
%
 
35.0
%
 
35.0
%
 
35.0
%
"Bugs"
                                                                 
CPM Annual Growth Rate
             
10
%
 
10
%
 
10
%
 
10
%
 
10
%
 
10
%
 
10
%
 
10
%
 
10
%
CPM
     
$
5.00
 
$
5.50
 
$
6.05
 
$
6.66
 
$
7.32
 
$
8.05
 
$
8.86
 
$
9.74
 
$
10.72
 
$
11.79
 
Mini-Banner Ads / Page
       
2
   
2
   
2
   
2
   
2
   
2
   
2
   
2
   
2
   
2
 
% of Inventory Sold
       
100.0
%
 
100.0
%
 
100.0
%
 
100.0
%
 
100.0
%
 
100.0
%
 
100.0
%
 
100.0
%
 
100.0
%
 
100.0
%
Ad Agency/Partner Fee Y/E %
       
50.0
%
 
50.0
%
 
50.0
%
 
50.0
%
 
35.0
%
 
35.0
%
 
35.0
%
 
35.0
%
 
35.0
%
 
35.0
%
Sponsored Webisodes:
                                                                 
First Year of Webisodes productions
 
2
                                                             
               
15
%
 
15
%
 
15
%
 
15
%
 
15
%
 
15
%
 
15
%
 
15
%
 
15
%
# of Episodes/Games Produced
       
0
   
180
   
207
   
238
   
274
   
315
   
362
   
416
   
478
   
550
 
Revenue/Episode Annual Growth Rate
             
15
%
 
15
%
 
15
%
 
15
%
 
15
%
 
15
%
 
15
%
 
15
%
 
15
%
Revenue / Episode
     
$
2,500
 
$
2,875
 
$
3,306
 
$
3,802
 
$
4,373
 
$
5,028
 
$
5,783
 
$
6,650
 
$
7,648
 
$
8,795
 
% of Inventory Sold
       
50.0
%
 
50.0
%
 
50.0
%
 
50.0
%
 
50.0
%
 
50.0
%
 
50.0
%
 
50.0
%
 
50.0
%
 
50.0
%
Ad Agency/Partner Fee Y/E %
       
50.0
%
 
50.0
%
 
50.0
%
 
50.0
%
 
35.0
%
 
35.0
%
 
35.0
%
 
35.0
%
 
35.0
%
 
35.0
%
                                                                   
Gaming Revenues
                                                                 
First Year of Gaming Revenues
 
2
                                                             
# Skinned Games
 
0
   
-
   
50
   
100
   
150
   
200
   
250
   
300
   
350
   
400
   
450
 
Gaming Downloads
     
$
-
 
$
1,658,035
 
$
3,647,676
 
$
6,018,666
 
$
8,827,376
 
$
12,137,642
 
$
16,021,688
 
$
20,561,166
 
$
25,848,323
 
$
31,987,300
 
Gaming Subscriptions
     
$
-
 
$
829,017
 
$
911,919
 
$
1,003,111
 
$
1,103,422
 
$
1,213,764
 
$
1,335,141
 
$
1,468,655
 
$
1,615,520
 
$
1,777,072
 
In-game Advertising
     
$
-
 
$
663,214
 
$
1,459,070
 
$
2,407,466
 
$
3,530,951
 
$
4,855,057
 
$
6,408,675
 
$
8,224,467
 
$
10,339,329
 
$
12,794,920
 
                                                                   
Subscription Sales
                                                                 
First Year of Subscription Sales
 
2
                                                             
Conversion Rate of Regulars to Annual Subscribers
       
-
   
0.50
%
 
1.00
%
 
1.50
%
 
1.50
%
 
2.00
%
 
2.00
%
 
2.50
%
 
2.50
%
 
3.00
%
Annual Subscription Price
     
$
20.00
 
$
20.00
 
$
20.00
 
$
20.00
 
$
20.00
 
$
20.00
 
$
20.00
 
$
20.00
 
$
20.00
 
$
20.00
 
                                                                   
Syndication Revenues:
                                                                 
Dom. Syndication Revenue, % of Ad Revenue
       
50
%
 
50
%
 
50
%
 
50
%
 
50
%
 
50
%
 
50
%
 
50
%
 
50
%
 
50
%
% of Shows syndicated
       
50
%
 
50
%
 
50
%
 
50
%
 
50
%
 
50
%
 
50
%
 
50
%
 
50
%
 
50
%
Ad Agency/Partner Fee Y/E %
       
35.0
%
 
35.0
%
 
35.0
%
 
35.0
%
 
35.0
%
 
35.0
%
 
35.0
%
 
35.0
%
 
35.0
%
 
35.0
%
                                                                   
4) COST OF SALES:
                                                                 
Credit Card Fees (% of Subscription Revenues)
       
2.5
%
 
2.5
%
 
2.5
%
 
2.5
%
 
2.5
%
 
2.5
%
 
2.5
%
 
2.5
%
 
2.5
%
 
2.5
%
Property License Fee (as a % of Syndication Rev)
       
15.0
%
 
15.0
%
 
15.0
%
 
15.0
%
 
15.0
%
 
15.0
%
 
15.0
%
 
15.0
%
 
15.0
%
 
15.0
%
Content License Fees to Creator
     
$
2,300,000
 
$
3,070,000
 
$
3,880,000
 
$
4,740,000
 
$
5,650,000
 
$
6,620,000
 
$
7,660,000
 
$
8,780,000
 
$
10,000,000
 
$
11,330,000
 
Web Hosting Fees
     
$
3,165,339
 
$
4,642,497
 
$
5,106,747
 
$
5,617,421
 
$
6,179,163
 
$
6,797,080
 
$
7,476,788
 
$
8,224,467
 
$
9,046,913
 
$
9,951,604
 
                                                                   
5) General and Administrative Expenses
       
30.0
%
 
29.0
%
 
28.0
%
 
27.0
%
 
25.0
%
 
24.0
%
 
22.0
%
 
22.0
%
 
22.0
%
 
22.0
%
(% of Gross Revenue)
                                                                 
                                                                   
6) OTHER OPERATING EXP.:
                                                                 
First Year of 3rd Party Productions
 
1
                                                             
Inflation
 
3.1
%
                                                           
# of Episodes Produced for 3rd party prodn
       
0
   
180
   
207
   
238
   
274
   
315
   
362
   
416
   
478
   
550
 
3rd Party Production Costs / Episode
       
12,500
   
12,888
   
13,287
   
13,699
   
14,124
   
14,561
   
15,013
   
15,478
   
15,958
   
16,453
 
Site Build/Maintenance
       
125,000
   
128,875
   
132,870
   
136,989
   
141,236
   
145,614
   
150,128
   
154,782
   
159,580
   
164,527
 
Marketing
       
1,000,000
   
1,031,000
   
1,062,961
   
1,095,913
   
1,129,886
   
1,164,913
   
1,201,025
   
1,238,257
   
1,276,643
   
1,316,218
 
Software/Tech Support, Annual
       
50,000
   
51,550
   
53,148
   
54,796
   
56,494
   
58,246
   
60,051
   
61,913
   
63,832
   
65,811
 
Equipment Maintenance
       
7,500
   
10,000
   
15,000
   
15,465
   
15,944
   
16,439
   
16,948
   
17,474
   
18,015
   
18,574
 
Site & Content Acquisition/Aggregation
       
300,000
   
309,300
   
318,888
   
328,774
   
338,966
   
349,474
   
360,307
   
371,477
   
382,993
   
394,866
 
Web Publishing
       
2,672,500
   
2,755,348
   
2,840,763
   
2,928,827
   
3,019,621
   
3,113,229
   
3,209,739
   
3,309,241
   
3,411,827
   
3,517,594
 
Translations
       
572,500
   
590,248
   
608,545
   
627,410
   
646,860
   
666,912
   
687,587
   
708,902
   
730,878
   
753,535
 
Depreciation
       
100,000
   
110,000
   
121,000
   
133,100
   
146,410
   
161,051
   
177,156
   
194,872
   
214,359
   
235,795
 
                                                                   
6) CAPITAL EXPENDITURES
                                                                 
                                                                   
Equipment Maint., % of Purch. Price/Yr
 
1.3
   
125,000
   
137,500
   
151,250
   
166,375
   
183,013
   
201,314
   
221,445
   
243,590
   
267,949
   
294,743
 
                                                                   
7) FINANCIAL, Income Statement
                                                                 
Tax Rate
       
40.0
%
 
40.0
%
 
40.0
%
 
40.0
%
 
40.0
%
 
40.0
%
 
40.0
%
 
40.0
%
 
40.0
%
 
40.0
%
 
SANLI PASTORE & HILL, INC.
118

 

 
Exhibit 21A
Platinum Studios, Inc.
Development of Equity Discount Rate
Date of Value: March 31, 2008
 

 
              
Sources:
 
                  
              
Federal Reserve Statistical
 
Long-Term Risk-Free Rate
         
4.30
%
  Release dated March 31, 2008  
   (20-Year Government Treasury Bonds)
                   
                     
Add:
                   
                     
Equity Risk Premium
   
6.30
%
        Ibbotson Associates' Stocks, Bonds, Bills & Inflation, 2007 Yearbook  
                     
Size Premium
   
4.35
%
         Ibid.  
                     
Industry Premium Adjustment
   
4.71
%
        Average of Industry Premium for SIC Codes 731, 7373, 7375, 7379 per Ibbotson Associates' Stocks, Bonds, Bills & Inflation Valuation Edition (2007 Yearbook)
 
                     
Adjusted Equity Risk Premium
   
15.36
%
 
15.36
%
     
                     
Specific Company Risk 1
         
7.00
%
  Per company research and analysis  
                     
After-Tax Equity Discount Rate:
         
26.66
%
     
                     
After-Tax Equity Discount Rate (rounded):
         
26.7
%
     

SANLI PASTORE & HILL, INC.
119

 

 
Exhibit 21B
Platinum Studios, Inc.
Development of Rate of Return on Debt
Date of Value: March 31, 2008 
 

 
 
                     
Sources: 
 
                           
Bank Prime Rate:
                   
5.25
%
 
Federal Reserve Statistical Release
 
 
                           
Rate as of March 31, 2008
 
                                    
Corporate Bonds:
                                 
                                   
Moody's Seasonal
   
Aaa
   
5.66
%
       
Ibid.
 
                            
 
   
Baa
   
6.48
%
         
Ibid.
 
                                    
Weighted Average Interest Rate on Platinum's Interest Bearing Debt
                   
8.25
%
 
Per Management and SP&H Analysis
 
                                    
                                   
After-Tax Rate of Return on Debt (rounded):
                   
5.0
%
       
(Rate of Return on Debt x (1 - tax rate of 40%))
                                 

SANLI PASTORE & HILL, INC.
120

 


Exhibit 21C
Platinum Studios, Inc.
Development of Weighted Average Cost of Capital (WACC)
Date of Value: March 31, 2008
 


 
 
Rate
 
Weight
 
WACC
 
               
After-Tax Equity Discount Rate: (Exhibit 21A)
   
26.7
%
 
80
%
 
21.4
%
                     
After-Tax Rate of Return on Debt: (Exhibit 21B)
   
5.0
%
 
20
%
 
1.0
%
                     
After-Tax WACC  
         
100
%
 
22.4
%
                     
Less:
                   
Long-Term Growth Rate
               
3.1
%
                     
After-Tax Capitalization Rate
               
19.3
%
 
SANLI PASTORE & HILL, INC.
121

 


Exhibit 22: Base Year Assumptions of Video Network Division
Platinum Studios, Inc.
Video Network Division
 

 
           
Assumptions
 
Calculation
 
Notes
 
                       
ADVERTISING SALES:
                 
Video Pre-Rolls
 
 
                 
# of Page Views
         
1,800,000,000
         
A1
   
Management Estimates
 
CPM
             
$
18.00
   
B1
       
Ads / Video
               
1
   
C1
       
% of Inventory Sold
               
75
%
 
D1
       
Gross Banner Ad Revenues
         
24,300,000
         
E1=A1*B1*C1*D1/1000
       
Ad Agency/Partner Fee Y/E %
               
50
%
 
F1
       
Ad Agency/Partner % Fee
         
12,150,000
         
G1=E1*F1
       
Total Video Pre-Rolls Advertising Revenues
         
12,150,000
         
H1=E1-G1
       
                                 
Mini-Banners:
                               
# of Page Views
         
1,800,000,000
         
A2
       
CPM
             
$
5.00
   
B2
       
Banner Ads / Page
               
3
   
C2
       
% of Inventory Sold
               
60
%
 
D2
       
Gross Mini-Banner Ad Revenues
         
16,200,000
         
E2=A2*B2*C2*D2/1000
       
Ad Agency/Partner Fee Y/E %
               
50
%
 
F2
       
Ad Agency/Partner % Fee
         
8,100,000
         
G2=E2*F2
       
Total Mini-Banner Advertising Revenues
         
8,100,000
         
H2=E2-G2
       
                                 
Sponsored Webisodes:
                               
# of Episodes Produced
               
100
   
A3
       
Revenue / Episode
               
2,500
   
B3
       
% of Inventory Sold
               
50
%
 
C3
       
Gross Sponsored Webisode Ad Revenues
         
125,000
         
D3=A3*B3*C3
       
Ad Agency/Partner Fee Y/E %
               
50
%
 
E3
       
Ad Agency/Partner % Fee
         
62,500
         
F3=D3*E3
       
Total Sponsored Webisodes Ad Revenues
         
62,500
         
G3=D3-F3
       
                       
 
       
Sponsorship:
                               
# of Sponsorships / Year
               
2
   
A4
       
Life of Sponsorship (in months)
               
6
   
B4
       
Cost of Sponsorship / Show
               
250,000
   
C4
       
Total Sponsorship Revenues:
         
3,000,000
         
D4=A4*B4*C4
       
                                 
Total Gross Advertising Sales Revenues (before fees)
 
43,625,000
         
A5=E1+E2+D3+D4
       
Advertising Sales Fees (Ad Agency)
         
20,312,500
         
B5=G1+G2+F3
       
TOTAL ADVERTISING SALES REVENUES (net of fees)
$
23,312,500
         
C5=A5-B5
       
                                 
COST OF SALES
                       
                 
10,000
   
C7
       
License Fee to Creator/epi
       
$
1,000,000
         
D7=A3*C7
       
TOTAL COST OF SALES
$
1,000,000
         
E7=B7+D7
       
                                 
SELLING GENERAL & ADMINISTRATIVE
       
30.00
%
       
% of Total Revenues
 
                                 
OTHER OPERATING EXPENSE
                       
                 
12,500
   
A8
 
 
$5,000/minute for each 2.5-minute episode
 
3rd Party Production Costs
         
1,250,000
         
B8=A3*A8
       
Technical & Management Consulting
         
125,000
                   
Marketing
         
500,000
                   
Software and Technical Support
         
50,000
                   
Equipment Maintenance
         
7,500
                   
Site & Content Acquisition/Aggregation
         
300,000
                   
Web Publishing
         
2,512,500
                   
Translations
         
572,500
                   
Depreciation
         
100,000
                   
TOTAL OTHER OPERATING EXPENSE
 
5,417,500
                   
 
SANLI PASTORE & HILL, INC.
122

 

 
Exhibit 23: Growth Assumptions of Video Network Division
Platinum Studios, Inc.
Video Network Division
 

 
       
Year 1
 
Year 2
 
Year 3
 
Year 4
 
Year 5
 
Year 6
 
Year 7
 
Year 8
 
Year 9
 
Year 10
 
Year 11
 
                                                   
1) TRAFFIC
                                                                             
                                                                           
Increase %
                                                                         
PageViews
                     
33.33
%
 
17.50
%
 
17.50
%
 
10.00
%
 
10.00
%
 
10.00
%
 
7.50
%
 
7.50
%
 
7.50
%
Total Visitors
                     
30.00
%
 
15.00
%
 
15.00
%
 
7.50
%
 
7.50
%
 
7.50
%
 
5.00
%
 
5.00
%
 
5.00
%
                                                                           
PageViews
               
1,800,000,000
   
2,400,000,000
   
2,820,000,000
   
3,313,500,000
   
3,644,850,000
   
4,009,335,000
   
4,410,268,500
   
4,741,038,638
   
5,096,616,535
   
5,478,862,775
 
Total Visitors
               
90,000,000
   
117,000,000
   
134,550,000
   
154,732,500
   
166,337,438
   
178,812,745
   
192,223,701
   
201,834,886
   
211,926,631
   
222,522,962
 
                                                                           
2) Capacity/Bandwidth
                                                                         
Cost / Visitor
               
0.10
   
0.10
   
0.10
   
0.10
   
0.10
   
0.10
   
0.10
   
0.10
   
0.10
   
0.10
 
                                                                           
3) REVENUES (See Revenues Worksheet):
                                                                         
                                                                           
Advertising Revenues:
                                                                         
Video Pre-Rolls
                                                                         
CPM Annual Growth Rate
                     
10
%
 
10
%
 
10
%
 
10
%
 
10
%
 
10
%
 
10
%
 
10
%
 
10
%
CPM
             
$
18.00
 
$
19.80
 
$
21.78
 
$
23.96
 
$
26.35
 
$
28.99
 
$
31.89
 
$
35.08
 
$
38.58
 
$
42.44
 
Ads / Video
               
1
   
1
   
1
   
1
   
1
   
1
   
1
   
1
   
1
   
1
 
% of Inventory Sold
               
75.0
%
 
75.0
%
 
75.0
%
 
75.0
%
 
75.0
%
 
75.0
%
 
75.0
%
 
75.0
%
 
75.0
%
 
75.0
%
Ad Agency/Partner Fee Y/E %
               
50.0
%
 
50.0
%
 
50.0
%
 
50.0
%
 
35.0
%
 
35.0
%
 
35.0
%
 
35.0
%
 
35.0
%
 
35.0
%
"Bugs"
                                                                         
CPM Annual Growth Rate
                     
10
%
 
10
%
 
10
%
 
10
%
 
10
%
 
10
%
 
10
%
 
10
%
 
10
%
CPM
             
$
5.00
 
$
5.50
 
$
6.05
 
$
6.66
 
$
7.32
 
$
8.05
 
$
8.86
 
$
9.74
 
$
10.72
 
$
11.79
 
Mini-Banner Ads / Page
               
3
   
3
   
3
   
3
   
3
   
3
   
3
   
3
   
3
   
3
 
% of Inventory Sold
               
60.0
%
 
60.0
%
 
60.0
%
 
60.0
%
 
60.0
%
 
60.0
%
 
60.0
%
 
60.0
%
 
60.0
%
 
60.0
%
Ad Agency/Partner Fee Y/E %
               
50.0
%
 
50.0
%
 
50.0
%
 
50.0
%
 
35.0
%
 
35.0
%
 
35.0
%
 
35.0
%
 
35.0
%
 
35.0
%
Sponsored Webisodes:
                                                                         
                             
35
%
 
35
%
 
20
%
 
20
%
 
20
%
 
15
%
 
15
%
 
15
%
# of Episodes Produced
               
60
   
100
   
135
   
182
   
218
   
262
   
314
   
361
   
415
   
477
 
Revenue/Episode Annual Growth Rate
                     
15
%
 
15
%
 
15
%
 
15
%
 
15
%
 
15
%
 
15
%
 
15
%
 
15
%
Revenue / Episode
             
$
2,500
 
$
2,875
 
$
3,306
 
$
3,802
 
$
4,373
 
$
5,028
 
$
5,783
 
$
6,650
 
$
7,648
 
$
8,795
 
% of Inventory Sold
               
50.0
%
 
50.0
%
 
50.0
%
 
50.0
%
 
50.0
%
 
50.0
%
 
50.0
%
 
50.0
%
 
50.0
%
 
50.0
%
Ad Agency/Partner Fee Y/E %
               
50.0
%
 
50.0
%
 
50.0
%
 
50.0
%
 
35.0
%
 
35.0
%
 
35.0
%
 
35.0
%
 
35.0
%
 
35.0
%
Sponsorship Revenue:
                                                                         
# of Sponsorships / Year
               
0
   
2
   
2
   
2
   
2
   
2
   
2
   
2
   
2
   
2
 
Life of Sponsorship (in months)
               
6
   
6
   
6
   
6
   
6
   
6
   
6
   
6
   
6
   
6
 
Site Sponsorship Revenues
             
$
250,000
 
$
250,000
 
$
250,000
 
$
250,000
 
$
250,000
 
$
250,000
 
$
250,000
 
$
250,000
 
$
250,000
 
$
250,000
 
                                                                           
4) COST OF SALES (COS & Op. Exp. Sheet):
                                                                         
Content License Fees to Creator
             
$
1,000,000
 
$
1,350,000
 
$
1,820,000
 
$
2,180,000
 
$
2,620,000
 
$
3,140,000
 
$
3,610,000
 
$
4,150,000
 
$
4,770,000
 
$
5,490,000
 
Web Hosting Fees
             
$
9,000,000
 
$
11,700,000
 
$
13,455,000
 
$
15,473,250
 
$
16,633,744
 
$
17,881,275
 
$
19,222,370
 
$
20,183,489
 
$
21,192,663
 
$
22,252,296
 
                                                                           
5) General and Administrative Expenses
               
30.0
%
 
29.0
%
 
28.0
%
 
27.0
%
 
25.0
%
 
24.0
%
 
22.0
%
 
22.0
%
 
22.0
%
 
22.0
%
(% of Gross Revenue)
                                                                         
                                                                           
6) OTHER OPERATING EXP. :
                                                                         
First Year of 3rd Party Productions
   
1
                                                                   
Inflation
   
3.1
%
                                                                 
# of Episodes Produced for 3rd party prodn
               
60
   
100
   
135
   
182
   
218
   
262
   
314
   
361
   
415
   
477
 
3rd Party Production Costs / Episode
               
12,500
   
12,888
   
13,287
   
13,699
   
14,124
   
14,561
   
15,013
   
15,478
   
15,958
   
16,453
 
Site Build/Maintenance
               
125,000
   
128,875
   
132,870
   
136,989
   
141,236
   
145,614
   
150,128
   
154,782
   
159,580
   
164,527
 
Marketing
               
500,000
   
515,500
   
531,481
   
547,956
   
564,943
   
582,456
   
600,512
   
619,128
   
638,321
   
658,109
 
Software/Tech Support, Annual
               
50,000
   
51,550
   
53,148
   
54,796
   
56,494
   
58,246
   
60,051
   
61,913
   
63,832
   
65,811
 
Equipment Maintenance
               
7,500
   
10,000
   
15,000
   
15,465
   
15,944
   
16,439
   
16,948
   
17,474
   
18,015
   
18,574
 
Site & Content Acquisition/Aggregation
               
300,000
   
309,300
   
318,888
   
328,774
   
338,966
   
349,474
   
360,307
   
371,477
   
382,993
   
394,866
 
Web Publishing
               
2,512,500
   
2,590,388
   
2,670,690
   
2,753,481
   
2,838,839
   
2,926,843
   
3,017,575
   
3,111,120
   
3,207,564
   
3,306,999
 
Translations
               
572,500
   
590,248
   
608,545
   
627,410
   
646,860
   
666,912
   
687,587
   
708,902
   
730,878
   
753,535
 
Depreciation
               
100,000
   
130,000
   
149,500
   
171,925
   
184,819
   
198,681
   
213,582
   
224,261
   
235,474
   
247,248
 
                                                                           
6) CAPITAL EXPENDITURES
                                                                         
                                                                           
Equipment Maint., % of Purch. Price/Yr
   
1.3
         
125,000
   
162,500
   
186,875
   
214,906
   
231,024
   
248,351
   
266,977
   
280,326
   
294,343
   
309,060
 
                                                                           
7) FINANCIAL, Income Statement
                                                                         
Tax Rate
               
40.0
%
 
40.0
%
 
40.0
%
 
40.0
%
 
40.0
%
 
40.0
%
 
40.0
%
 
40.0
%
 
40.0
%
 
40.0
%
 
SANLI PASTORE & HILL, INC.
123

 

 
Exhibit 24: Time of Revenues from Licensed Video Games
Platinum Studios, Inc.
Video Games: Licensed Video Game Division
 


Assumptions:
       
         
Ultimate Units Sold per Video Game Release
   
1,000,000
 
         
Average Price per Unit (PS3, PSP, Xbox, Wii)
 
$
50
 
         
Ultimate Gross Receipts
 
$
50,000,000
 
 
Year of Cash Flow
   
0
   
1
   
2
   
3
   
Total
 
                         
Decay Curve of Total Gross Receipts
   
0
%
 
85
%
 
13
%
 
2
%
 
100
%
                                 
Total Gross Receipts
 
$
0
 
$
42,500,000
 
$
6,500,000
 
$
1,000,000
 
$
50,000,000
 
 
Source: www.vgchartz.com, www.npd.com, and other SP&H industry research.
 
SANLI PASTORE & HILL, INC.
124

 

 
Appendix A - 1
Platinum Studios, Inc.
Comic Book Adaptation Movies
Date of Value: March 31,2008
 

    
               
Data from Box Office Mojo
 
Calculated by SP&H
 
Title
 
Genre
 
Studio
 
Date
Released
 
Demestic
Revenues
 
International
Revenues
 
Worldwide
Revenues
 
Theaters
 
Budget
 
Demestic as % of Worldwide Revenues
 
International as % of Worldwide Revenues
 
Demestic Revenues /
Budget
 
International Revenues /
Budget
 
Worldwide Revenues /
Budget
 
                                                   
 
 
Ghost World
   
Comedy
   
MGM
   
7/20/2001
   
6,217,849
   
2,546,158
   
8,764,007
   
128
   
7,000,000
   
70.95
%
 
29.05
%
 
0.89
   
0.36
   
1.25
 
Spider-Man
   
Action/Adventure
   
Sony
   
5/3/2002
   
403,706,375
   
418,002,176
   
821,708,551
   
3,876
   
139,000,000
   
49.13
%
 
50.87
%
 
2.90
   
3.01
   
5.91
 
Spider-Man 2
   
Action/Adventure
   
Sony
   
6/30/2004
   
373,585,825
   
410,180,516
   
783,766,341
   
4,166
   
200,000,000
   
47.67
%
 
52.33
%
 
1.87
   
2.05
   
3.92
 
Spider-Man 3
   
Action/Adventure
   
Sony
   
5/4/2007
   
336,530,303
   
554,341,323
   
890,871,626
   
4,324
   
258,000,000
   
37.78
%
 
62.22
%
 
1.30
   
2.15
   
3.45
 
Batman
   
Action/Adventure
   
WB
   
6/23/1989
   
251,188,924
   
160,160,000
   
411,348,924
   
2,201
   
35,000,000
   
61.06
%
 
38.94
%
 
7.18
   
4.58
   
11.75
 
Men in Black
   
Action
   
Sony
   
7/2/1997
   
250,690,539
   
338,700,000
   
589,390,539
   
3,180
   
90,000,000
   
42.53
%
 
57.47
%
 
2.79
   
3.76
   
6.55
 
X-Men: The Last Stand
   
Action/Adventure
   
Fox
   
5/26/2006
   
234,362,462
   
224,893,546
   
459,256,008
   
3,714
   
210,000,000
   
51.03
%
 
48.97
%
 
1.12
   
1.07
   
2.19
 
X2: X-Men United
   
Action/Adventure
   
Fox
   
5/2/2003
   
214,949,694
   
192,607,919
   
407,557,613
   
3,749
   
110,000,000
   
52.74
%
 
47.26
%
 
1.95
   
1.75
   
3.71
 
300
   
Action
   
WB
   
3/9/2007
   
210,614,939
   
245,453,242
   
456,068,181
   
3,280
   
65,000,000
   
46.18
%
 
53.82
%
 
3.24
   
3.78
   
7.02
 
Batman Begins
   
Action/Adventure
   
WB
   
6/15/2005
   
205,343,774
   
166,510,009
   
371,853,783
   
3,858
   
150,000,000
   
55.22
%
 
44.78
%
 
1.37
   
1.11
   
2.48
 
Superman Returns
   
Action/Adventure
   
WB
   
6/28/2006
   
200,081,192
   
191,000,000
   
391,081,192
   
4,065
   
270,000,000
   
51.16
%
 
48.84
%
 
0.74
   
0.71
   
1.45
 
Men in Black II
   
Action
   
Sony
   
7/3/2002
   
190,418,803
   
251,400,000
   
441,818,803
   
3,641
   
140,000,000
   
43.10
%
 
56.90
%
 
1.36
   
1.80
   
3.16
 
Batman Forever
   
Action/Adventure
   
WB
   
6/16/1995
   
184,031,112
   
152,500,000
   
336,531,112
   
2,893
   
100,000,000
   
54.68
%
 
45.32
%
 
1.84
   
1.53
   
3.37
 
Batman Returns
   
Action/Adventure
   
WB
   
6/19/1992
   
162,831,698
   
104,000,000
   
266,831,698
   
2,644
   
80,000,000
   
61.02
%
 
38.98
%
 
2.04
   
1.30
   
3.34
 
X-Men
   
Action/Adventure
   
Fox
   
7/14/2000
   
157,299,717
   
138,950,336
   
296,250,053
   
3,112
   
75,000,000
   
53.10
%
 
46.90
%
 
2.10
   
1.85
   
3.95
 
Fantastic Four
   
Action/Adventure
   
Fox
   
7/8/2005
   
154,696,080
   
175,424,795
   
330,120,875
   
3,619
   
100,000,000
   
46.86
%
 
53.14
%
 
1.55
   
1.75
   
3.30
 
Teenage Mutant Ninja Turtles
   
Action/Adventure
   
NL
   
3/30/1990
   
135,265,915
   
66,700,000
   
201,965,915
   
2,377
   
13,500,000
   
66.97
%
 
33.03
%
 
10.02
   
4.94
   
14.96
 
Superman
   
Action/Adventure
   
WB
   
12/15/1978
   
134,218,018
   
166,000,000
   
300,218,018
   
817
   
55,000,000
   
44.71
%
 
55.29
%
 
2.44
   
3.02
   
5.46
 
Hulk
   
Action/Adventure
   
Uni.
   
6/20/2003
   
132,177,234
   
113,183,246
   
245,360,480
   
3,674
   
137,000,000
   
53.87
%
 
46.13
%
 
0.96
   
0.83
   
1.79
 
Fantastic Four: Rise of the Silver Surfer
   
Action/Adventure
   
Fox
   
6/15/2007
   
131,921,738
   
156,489,459
   
288,411,197
   
3,963
   
130,000,000
   
45.74
%
 
54.26
%
 
1.01
   
1.20
   
2.22
 
The Mask
   
Comedy
   
NL
   
7/29/1994
   
119,938,730
   
231,644,677
   
351,583,407
   
2,516
   
23,000,000
   
34.11
%
 
65.89
%
 
5.21
   
10.07
   
15.29
 
Ghost Rider
   
Action Horror
   
Sony
   
2/16/2007
   
115,802,596
   
112,935,797
   
228,738,393
   
3,620
   
110,000,000
   
50.63
%
 
49.37
%
 
1.05
   
1.03
   
2.08
 
Superman II
   
Action/Adventure
   
WB
   
6/19/1981
   
108,185,706
   
-
   
-
   
1,878
   
54,000,000
   
-
   
-
   
2.00
   
-
   
-
 
Batman and Robin
   
Action/Adventure
   
WB
   
6/20/1997
   
107,325,195
   
130,881,927
   
238,207,122
   
2,942
   
125,000,000
   
45.06
%
 
54.94
%
 
0.86
   
1.05
   
1.91
 
Road to Perdition
   
Crime Drama/Thriller
   
DW
   
7/12/2002
   
104,454,762
   
76,546,716
   
181,001,478
   
2,332
   
80,000,000
   
57.71
%
 
42.29
%
 
1.31
   
0.96
   
2.26
 
Dick Tracy
   
Action
   
BV
   
6/15/1990
   
103,738,726
   
59,000,000
   
162,738,726
   
2,332
   
47,000,000
   
63.75
%
 
36.25
%
 
2.21
   
1.26
   
3.46
 
Daredevil
   
Action/Adventure
   
Fox
   
2/14/2003
   
102,543,518
   
76,636,200
   
179,179,718
   
3,474
   
78,000,000
   
57.23
%
 
42.77
%
 
1.31
   
0.98
   
2.30
 
Casper
   
Comedy
   
Uni.
   
5/26/1995
   
100,328,194
   
187,600,000
   
287,928,194
   
2,757
   
55,000,000
   
34.84
%
 
65.16
%
 
1.82
   
3.41
   
5.24
 
Blade II
   
Action Horror
   
NL
   
3/22/2002
   
82,348,319
   
72,661,713
   
155,010,032
   
2,707
   
54,000,000
   
53.12
%
 
46.88
%
 
1.52
   
1.35
   
2.87
 
Teenage Mutant Ninja Turtles II
   
Action/Adventure
   
NL
   
3/22/1991
   
78,656,813
   
-
   
-
   
2,868
   
25,000,000
   
-
   
-
   
3.15
   
-
   
-
 
Constantine
   
Horror
   
WB
   
2/18/2005
   
75,976,178
   
154,908,550
   
230,884,728
   
3,006
   
100,000,000
   
32.91
%
 
67.09
%
 
0.76
   
1.55
   
2.31
 
Sin City
   
Crime Horror
   
Dim.
   
4/1/2005
   
74,103,820
   
84,650,000
   
158,753,820
   
3,230
   
40,000,000
   
46.68
%
 
53.32
%
 
1.85
   
2.12
   
3.97
 
V for Vendetta
   
Action Thriller
   
WB
   
3/17/2006
   
70,511,035
   
62,000,000
   
132,511,035
   
3,365
   
54,000,000
   
53.21
%
 
46.79
%
 
1.31
   
1.15
   
2.45
 
Blade
   
Action Horror
   
NL
   
8/21/1998
   
70,087,718
   
61,095,812
   
131,183,530
   
2,389
   
45,000,000
   
53.43
%
 
46.57
%
 
1.56
   
1.36
   
2.92
 
The League of Extraordinary Gentlemen
   
Adventure/Action
   
Fox
   
7/11/2003
   
66,465,204
   
112,800,000
   
179,265,204
   
3,002
   
78,000,000
   
37.08
%
 
62.92
%
 
0.85
   
1.45
   
2.30
 
Superman III
   
Action/Adventure
   
WB
   
6/17/1983
   
59,950,623
   
-
   
-
   
1,763
   
39,000,000
   
-
   
-
   
1.54
   
-
   
-
 
Hellboy
   
Action Horror
   
SonR
   
4/2/2004
   
59,623,958
   
39,695,029
   
99,318,987
   
3,043
   
66,000,000
   
60.03
%
 
39.97
%
 
0.90
   
0.60
   
1.50
 
Annie
   
Musical
   
Col.
   
5/21/1982
   
57,059,003
   
-
   
-
   
1,102
   
50,000,000
   
-
   
-
   
1.14
   
-
   
-
 
Spawn
   
Action Horror
   
NL
   
8/1/1997
   
54,870,175
   
32,969,867
   
87,840,042
   
2,604
   
40,000,000
   
62.47
%
 
37.53
%
 
1.37
   
0.82
   
2.20
 
TMNT
   
Action/Adventure
   
WB
   
3/23/2007
   
54,149,098
   
40,853,078
   
95,002,176
   
3,120
   
34,000,000
   
57.00
%
 
43.00
%
 
1.59
   
1.20
   
2.79
 
Blade: Trinity
   
Action Horror
   
NL
   
12/8/2004
   
52,411,906
   
76,493,460
   
128,905,366
   
2,912
   
65,000,000
   
40.66
%
 
59.34
%
 
0.81
   
1.18
   
1.98
 
Dennis the Menace
   
Comedy
   
WB
   
6/25/1993
   
51,270,765
   
66,000,000
   
117,270,765
   
2,085
   
n/a
   
43.72
%
 
56.28
%
 
-
   
-
   
-
 
The Crow
   
Action Horror
   
Mira.
   
5/13/1994
   
50,693,129
   
-
   
-
   
2,119
   
15,000,000
   
-
   
-
   
3.38
   
-
   
-
 
Popeye
   
Musical
   
Par.
   
12/12/1980
   
49,823,037
   
-
   
-
   
901
   
20,000,000
   
-
   
-
   
2.49
   
-
   
-
 
The Rocketeer
   
Action
   
BV
   
6/21/1991
   
46,704,056
   
-
   
-
   
1,903
   
40,000,000
   
-
   
-
   
1.17
   
-
   
-
 
Timecop
   
Action
   
Uni.
   
9/16/1994
   
44,853,581
   
56,793,000
   
101,646,581
   
2,274
   
28,000,000
   
44.13
%
 
55.87
%
 
1.60
   
2.03
   
3.63
 
Teenage Mutant Ninja Turtles III
   
Action/Adventure
   
NL
   
3/19/1993
   
42,273,609
   
-
   
-
   
2,087
   
21,000,000
   
-
   
-
   
2.01
   
-
   
-
 
Catwoman
   
Action/Adventure
   
WB
   
7/23/2004
   
40,202,379
   
41,900,000
   
82,102,379
   
3,117
   
100,000,000
   
48.97
%
 
51.03
%
 
0.40
   
0.42
   
0.82
 
30 Days of Night
   
Horror
   
Sony
   
10/19/2007
   
39,568,996
   
25,513,520
   
65,082,516
   
2,859
   
30,000,000
   
60.80
%
 
39.20
%
 
1.32
   
0.85
   
2.17
 
Richie Rich
   
Comedy
   
WB
   
12/21/1994
   
38,087,756
   
-
   
-
   
1,761
   
40,000,000
   
-
   
-
   
0.95
   
-
   
-
 
Judge Dredd
   
Action/Adventure
   
BV
   
6/30/1995
   
34,693,481
   
78,800,000
   
113,493,481
   
2,204
   
90,000,000
   
30.57
%
 
69.43
%
 
0.39
   
0.88
   
1.26
 
The Punisher
   
Action/Crime
   
Lions
   
4/16/2004
   
33,810,189
   
20,889,916
   
54,700,105
   
2,649
   
33,000,000
   
61.81
%
 
38.19
%
 
1.02
   
0.63
   
1.66
 
The Shadow
   
Action
   
Uni.
   
7/1/1994
   
32,063,435
   
16,000,000
   
48,063,435
   
1,769
   
40,000,000
   
66.71
%
 
33.29
%
 
0.80
   
0.40
   
1.20
 
From Hell
   
Horror
   
Fox
   
10/19/2001
   
31,602,566
   
42,955,549
   
74,558,115
   
2,334
   
35,000,000
   
42.39
%
 
57.61
%
 
0.90
   
1.23
   
2.13
 
A History of Violence
   
Crime Drama/Thriller
   
NL
   
9/23/2005
   
31,504,633
   
28,829,431
   
60,334,064
   
1,348
   
32,000,000
   
52.22
%
 
47.78
%
 
0.98
   
0.90
   
1.89
 
Mystery Men
   
Comedy
   
Uni.
   
8/6/1999
   
29,762,011
   
3,699,000
   
33,461,011
   
2,142
   
68,000,000
   
88.95
%
 
11.05
%
 
0.44
   
0.05
   
0.49
 
Flash Gordon
   
Action/Adventure
   
Uni.
   
12/5/1980
   
27,107,960
   
-
   
-
   
-
   
35,000,000
   
-
   
-
   
0.77
   
-
   
-
 
Elektra
   
Action/Adventure
   
Fox
   
1/14/2005
   
24,409,722
   
32,271,844
   
56,681,566
   
3,204
   
43,000,000
   
43.06
%
 
56.94
%
 
0.57
   
0.75
   
1.32
 
Bulletproof Monk
   
Action
   
MGM
   
4/16/2003
   
23,358,708
   
14,355,171
   
37,713,879
   
2,955
   
52,000,000
   
61.94
%
 
38.06
%
 
0.45
   
0.28
   
0.73
 
Buck Rogers in the 25th Century
   
Adventure
   
Uni.
   
3/30/1979
   
21,671,241
   
-
   
-
   
934
   
n/a
   
-
   
-
   
-
   
-
   
-
 
The Crow: City of Angels
   
Action Horror
   
Mira.
   
8/30/1996
   
17,917,287
   
-
   
-
   
2,423
   
13,000,000
   
-
   
-
   
1.38
   
-
   
-
 
The Phantom
   
Action
   
Par.
   
6/7/1996
   
17,323,326
   
-
   
-
   
2,163
   
45,000,000
   
-
   
-
   
0.38
   
-
   
-
 
Howard the Duck
   
Comedy
   
Uni.
   
8/1/1986
   
16,295,774
   
21,667,000
   
37,962,774
   
1,563
   
37,000,000
   
42.93
%
 
57.07
%
 
0.44
   
0.59
   
1.03
 
Superman IV: The Quest for Peace
   
Action/Adventure
   
WB
   
7/24/1987
   
15,681,020
   
-
   
-
   
1,511
   
17,000,000
   
-
   
-
   
0.92
   
-
   
-
 
Supergirl
   
Action/Adventure
   
TriS
   
11/21/1984
   
14,296,438
   
-
   
-
   
1,620
   
35,000,000
   
-
   
-
   
0.41
   
-
   
-
 
Josie and the Pussycats
   
Comedy
   
Uni.
   
4/11/2001
   
14,271,015
   
595,000
   
14,866,015
   
2,558
   
39,000,000
   
96.00
%
 
4.00
%
 
0.37
   
0.02
   
0.38
 
Virus
   
Horror
   
Uni.
   
1/15/1999
   
14,036,005
   
16,616,000
   
30,652,005
   
2,018
   
75,000,000
   
45.79
%
 
54.21
%
 
0.19
   
0.22
   
0.41
 
American Splendor
   
Comedy
   
FL
   
8/15/2003
   
6,010,990
   
1,975,094
   
7,986,084
   
272
   
2,000,000
   
75.27
%
 
24.73
%
 
3.01
   
0.99
   
3.99
 
Sheena
   
Action/Adventure
   
Col.
   
8/17/1984
   
5,778,353
   
-
   
-
   
1,496
   
25,000,000
   
-
   
-
   
0.23
   
-
   
-
 
Batman: Mask of the Phantasm
   
Animation
   
WB
   
12/25/1993
   
5,617,391
   
-
   
-
   
1,506
   
6,000,000
   
-
   
-
   
0.94
   
-
   
-
 
Tank Girl
   
Comedy
   
MGM
   
3/31/1995
   
4,064,495
   
-
   
-
   
1,363
   
25,000,000
   
-
   
-
   
0.16
   
-
   
-
 
Barb Wire
   
Action
   
Gram.
   
5/3/1996
   
3,793,614
   
-
   
-
   
1,312
   
n/a
   
-
   
-
   
-
   
-
   
-
 
Steel
   
Action/Adventure
   
WB
   
8/15/1997
   
1,710,972
   
-
   
-
   
1,260
   
16,000,000
   
-
   
-
   
0.11
   
-
   
-
 
Little Nemo: Adventures in Slumberland
   
Animation
   
Hemd
   
8/21/1992
   
1,368,000
   
-
   
-
   
579
   
35,000,000
   
-
   
-
   
0.04
   
-
   
-
 
Brenda Starr
   
Unkown
   
Triu
   
4/17/1992
   
67,878
   
-
   
-
   
48
   
n/a
   
-
   
-
   
-
   
-
   
-
 
Man-Thing
   
Unkown
   
Lions
   
N/A
   
n/a
   
-
   
-
   
-
   
103,400,000
   
-
   
-
   
-
   
-
   
-
 
The Green Hornet
   
Action/Adventure
   
Sony
   
N/A
   
n/a
   
-
   
-
   
-
   
585,600,000
   
-
   
-
   
-
   
-
   
-
 
 
Summary Statistics   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
Demestic
Revenues
 
International
Revenues
 
Worldwide
Revenues
 
Theaters
 
Budget
 
Demestic
as % of
Worldwide
Revenues
 
International
as % of
Worldwide Revenues
 
Demestic Revenues / Budget
 
International Revenues / Budget
 
Worldwide Revenues / Budget
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Count  
   
75
   
53
   
53
   
74
   
73
   
53
   
53
   
71
   
52
   
52
 
Min  
   
67,878
   
595,000
   
7,986,084
   
48
   
2,000,000
   
0.31
   
0.04
   
0.04
   
0.02
   
0.38
 
LQ  
   
25,758,841
   
39,695,029
   
82,102,379
   
1,765
   
34,000,000
   
0.44
   
0.40
   
0.80
   
0.83
   
1.76
 
Median
   
54,870,175
   
76,636,200
   
179,179,718
   
2,470
   
50,000,000
   
0.51
   
0.49
   
1.30
   
1.19
   
2.30
 
Mean  
   
88,271,430
   
119,080,681
   
231,392,484
   
2,440
   
74,075,342
   
0.52
   
0.48
   
1.56
   
1.62
   
3.31
 
UQ  
   
125,930,234
   
166,000,000
   
330,120,875
   
3,119
   
90,000,000
   
0.60
   
0.56
   
1.86
   
1.81
   
3.65
 
Max  
   
403,706,375
   
554,341,323
   
890,871,626
   
4,324
   
585,600,000
   
0.96
   
0.69
   
10.02
   
10.07
   
15.29
 
Std Dev
   
88,626,346
   
115,220,075
   
204,725,854
   
1,002
   
81,601,824
   
0.13
   
0.13
   
1.53
   
1.62
   
3.08
 
Mean + 2*Std Dev
   
265,524,123
   
349,520,830
   
640,844,192
   
4,444
   
237,278,991
   
0.78
   
0.73
   
4.63
   
4.85
   
9.47
 
Mean - 2*Std Dev
   
(88,981,262
)
 
(111,359,469
)
 
(178,059,225
)
 
437
   
(89,128,306
)
 
0.27
   
0.22
   
(1.50
)
 
(1.61
)
 
(2.85
)
CV  
   
1.00
   
0.97
   
0.88
   
0.41
   
1.10
   
0.24
   
0.27
   
0.98
   
1.00
   
0.93
 
 
SANLI PASTORE & HILL, INC.
125

 

 
Appendix A - 2
Platinum Studios, Inc.
Comic Book Adaptation Movies: Action - High Budget
Date of Value: March 31,2008
 


               
Data from Box Office Mojo
 
Calculated by SP&H
 
Title
 
Genre
 
Studio
 
Date
Released
 
Demestic
Revenues
 
International
Revenues
 
Worldwide
Revenues
 
Theaters
 
Budget
 
Demestic as % of Worldwide Revenues
 
International as
% of Worldwide Revenues
 
Demestic Revenues / Budget
 
International Revenues / Budget
 
Worldwide Revenues / Budget
 
                                                   
 
 
Bulletproof Monk
   
Action
   
MGM
   
4/16/2003
   
23,358,708
   
14,355,171
   
37,713,879
   
2,955
   
52,000,000
   
61.94
%
 
38.06
%
 
0.45
   
0.28
   
0.73
 
Superman II
   
Action/Adventure
   
WB
   
6/19/1981
   
108,185,706
   
-
   
-
   
1,878
   
54,000,000
   
-
   
-
   
2.00
   
-
   
-
 
Superman
   
Action/Adventure
   
WB
   
12/15/1978
   
134,218,018
   
166,000,000
   
300,218,018
   
817
   
55,000,000
   
44.71
%
 
55.29
%
 
2.44
   
3.02
   
5.46
 
300
   
Action
   
WB
   
3/9/2007
   
210,614,939
   
245,453,242
   
456,068,181
   
3,280
   
65,000,000
   
46.18
%
 
53.82
%
 
3.24
   
3.78
   
7.02
 
X-Men
   
Action/Adventure
   
Fox
   
7/14/2000
   
157,299,717
   
138,950,336
   
296,250,053
   
3,112
   
75,000,000
   
53.10
%
 
46.90
%
 
2.10
   
1.85
   
3.95
 
Daredevil
   
Action/Adventure
   
Fox
   
2/14/2003
   
102,543,518
   
76,636,200
   
179,179,718
   
3,474
   
78,000,000
   
57.23
%
 
42.77
%
 
1.31
   
0.98
   
2.30
 
The League of Extraordinary Gentlemen
   
Adventure/Action
   
Fox
   
7/11/2003
   
66,465,204
   
112,800,000
   
179,265,204
   
3,002
   
78,000,000
   
37.08
%
 
62.92
%
 
0.85
   
1.45
   
2.30
 
Batman Returns
   
Action/Adventure
   
WB
   
6/19/1992
   
162,831,698
   
104,000,000
   
266,831,698
   
2,644
   
80,000,000
   
61.02
%
 
38.98
%
 
2.04
   
1.30
   
3.34
 
Judge Dredd
   
Action/Adventure
   
BV
   
6/30/1995
   
34,693,481
   
78,800,000
   
113,493,481
   
2,204
   
90,000,000
   
30.57
%
 
69.43
%
 
0.39
   
0.88
   
1.26
 
Men in Black
   
Action
   
Sony
   
7/2/1997
   
250,690,539
   
338,700,000
   
589,390,539
   
3,180
   
90,000,000
   
42.53
%
 
57.47
%
 
2.79
   
3.76
   
6.55
 
Batman Forever
   
Action/Adventure
   
WB
   
6/16/1995
   
184,031,112
   
152,500,000
   
336,531,112
   
2,893
   
100,000,000
   
54.68
%
 
45.32
%
 
1.84
   
1.53
   
3.37
 
Catwoman
   
Action/Adventure
   
WB
   
7/23/2004
   
40,202,379
   
41,900,000
   
82,102,379
   
3,117
   
100,000,000
   
48.97
%
 
51.03
%
 
0.40
   
0.42
   
0.82
 
Fantastic Four
   
Action/Adventure
   
Fox
   
7/8/2005
   
154,696,080
   
175,424,795
   
330,120,875
   
3,619
   
100,000,000
   
46.86
%
 
53.14
%
 
1.55
   
1.75
   
3.30
 
X2: X-Men United
   
Action/Adventure
   
Fox
   
5/2/2003
   
214,949,694
   
192,607,919
   
407,557,613
   
3,749
   
110,000,000
   
52.74
%
 
47.26
%
 
1.95
   
1.75
   
3.71
 
Batman and Robin
   
Action/Adventure
   
WB
   
6/20/1997
   
107,325,195
   
130,881,927
   
238,207,122
   
2,942
   
125,000,000
   
45.06
%
 
54.94
%
 
0.86
   
1.05
   
1.91
 
Fantastic Four: Rise of the Silver Surfer
   
Action/Adventure
   
Fox
   
6/15/2007
   
131,921,738
   
156,489,459
   
288,411,197
   
3,963
   
130,000,000
   
45.74
%
 
54.26
%
 
1.01
   
1.20
   
2.22
 
Hulk
   
Action/Adventure
   
Uni.
   
6/20/2003
   
132,177,234
   
113,183,246
   
245,360,480
   
3,674
   
137,000,000
   
53.87
%
 
46.13
%
 
0.96
   
0.83
   
1.79
 
Spider-Man
   
Action/Adventure
   
Sony
   
5/3/2002
   
403,706,375
   
418,002,176
   
821,708,551
   
3,876
   
139,000,000
   
49.13
%
 
50.87
%
 
2.90
   
3.01
   
5.91
 
Men in Black II
   
Action
   
Sony
   
7/3/2002
   
190,418,803
   
251,400,000
   
441,818,803
   
3,641
   
140,000,000
   
43.10
%
 
56.90
%
 
1.36
   
1.80
   
3.16
 
Batman Begins
   
Action/Adventure
   
WB
   
6/15/2005
   
205,343,774
   
166,510,009
   
371,853,783
   
3,858
   
150,000,000
   
55.22
%
 
44.78
%
 
1.37
   
1.11
   
2.48
 
Spider-Man 2
   
Action/Adventure
   
Sony
   
6/30/2004
   
373,585,825
   
410,180,516
   
783,766,341
   
4,166
   
200,000,000
   
47.67
%
 
52.33
%
 
1.87
   
2.05
   
3.92
 
X-Men: The Last Stand
   
Action/Adventure
   
Fox
   
5/26/2006
   
234,362,462
   
224,893,546
   
459,256,008
   
3,714
   
210,000,000
   
51.03
%
 
48.97
%
 
1.12
   
1.07
   
2.19
 
Spider-Man 3
   
Action/Adventure
   
Sony
   
5/4/2007
   
336,530,303
   
554,341,323
   
890,871,626
   
4,324
   
258,000,000
   
37.78
%
 
62.22
%
 
1.30
   
2.15
   
3.45
 
Superman Returns
   
Action/Adventure
   
WB
   
6/28/2006
   
200,081,192
   
191,000,000
   
391,081,192
   
4,065
   
270,000,000
   
51.16
%
 
48.84
%
 
0.74
   
0.71
   
1.45
 
The Green Hornet
   
Action/Adventure
   
Sony
   
N/A
   
n/a
   
-
   
-
   
-
   
585,600,000
   
-
   
-
   
-
   
-
   
-
 

Summary Statistics 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
Demestic
Revenues
 
International Revenues
 
Worldwide
Revenues
 
Theaters
 
Budget
 
Demestic
as % of
Worldwide
Revenues
 
International
as % of
Worldwide Revenues
 
Demestic Revenues / Budget
 
International Revenues / Budget
 
Worldwide Revenues / Budget
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Count  
   
24
   
23
   
23
   
24
   
25
   
23
   
23
   
24
   
23
   
23
 
Min  
   
23,358,708
   
14,355,171
   
37,713,879
   
817
   
52,000,000
   
0.31
   
0.38
   
0.39
   
0.28
   
0.73
 
LQ  
   
107,970,578
   
112,991,623
   
241,783,801
   
2,952
   
78,000,000
   
0.45
   
0.47
   
0.94
   
1.01
   
2.05
 
Median
   
160,065,708
   
166,000,000
   
330,120,875
   
3,377
   
100,000,000
   
0.49
   
0.51
   
1.36
   
1.45
   
3.16
 
Mean  
   
173,343,071
   
193,696,081
   
369,872,081
   
3,256
   
138,864,000
   
0.49
   
0.51
   
1.54
   
1.64
   
3.15
 
UQ  
   
211,698,628
   
235,173,394
   
448,943,492
   
3,776
   
140,000,000
   
0.53
   
0.55
   
2.01
   
1.95
   
3.81
 
Max  
   
403,706,375
   
554,341,323
   
890,871,626
   
4,324
   
585,600,000
   
0.62
   
0.69
   
3.24
   
3.78
   
7.02
 
Std Dev
   
98,886,637
   
129,738,464
   
224,841,738
   
796
   
110,394,953
   
0.08
   
0.08
   
0.80
   
0.97
   
1.73
 
Mean + 2*Std Dev
   
371,116,345
   
453,173,009
   
819,555,556
   
4,849
   
359,653,907
   
0.64
   
0.67
   
3.13
   
3.57
   
6.62
 
Mean - 2*Std Dev
   
(24,430,204
)
 
(65,780,847
)
 
(79,811,395
)
 
1,663
   
(81,925,907
)
 
0.33
   
0.36
   
(0.06
)
 
(0.29
)
 
(0.31
)
CV  
   
0.57
   
0.67
   
0.61
   
0.24
   
0.79
   
0.16
   
0.15
   
0.52
   
0.59
   
0.55
 
 
SANLI PASTORE & HILL, INC.
126

 
 


Appendix A - 3
Platinum Studios, Inc.
Comic Book Adaptation Movies: Comedy - High Budget
Date of Value: March 31,2008
 

 
               
Data from Box Office Mojo
 
Calculated by SP&H
 
Title
 
Genre
 
Studio
 
Date
Released
 
Demestic Revenues
 
International Revenues
 
Worldwide Revenues
 
Theaters
 
Budget
 
Demestic as % of Worldwide Revenues
 
International as % of Worldwide Revenues
 
Demestic Revenues / Budget
 
International Revenues / Budget
 
Worldwide Revenues / Budget
 
                                                   
 
 
Richie Rich
   
Comedy
   
WB
   
12/21/1994
   
38,087,756
   
-
   
-
   
1,761
   
40,000,000
   
-
   
-
   
0.95
   
-
   
-
 
Casper
   
Comedy
   
Uni.
   
5/26/1995
   
100,328,194
   
187,600,000
   
287,928,194
   
2,757
   
55,000,000
   
34.84
%
 
65.16
%
 
1.82
   
3.41
   
5.24
 
Mystery Men
   
Comedy
   
Uni.
   
8/6/1999
   
29,762,011
   
3,699,000
   
33,461,011
   
2,142
   
68,000,000
   
88.95
%
 
11.05
%
 
0.44
   
0.05
   
0.49
 
 

Summary Statistics
                                 
 
   
Demestic
Revenues
 
International
Revenues
 
Worldwide
Revenues
 
Theaters
 
Budget
 
Demestic
as % of
Worldwide
Revenues
 
International
as % of
Worldwide
Revenues
 
Demestic
Revenues /
Budget
 
International
Revenues /
Budget
 
Worldwide
Revenues /
Budget
 
Count
   
3
   
2
   
2
   
3
   
3
   
2
   
2
   
3
   
2
   
2
 
Min
   
29,762,011
   
3,699,000
   
33,461,011
   
1,761
   
40,000,000
   
0.35
   
0.11
   
0.44
   
0.05
   
0.49
 
LQ
   
33,924,884
   
49,674,250
   
97,077,807
   
1,952
   
47,500,000
   
0.48
   
0.25
   
0.69
   
0.89
   
1.68
 
Median
   
38,087,756
   
95,649,500
   
160,694,603
   
2,142
   
55,000,000
   
0.62
   
0.38
   
0.95
   
1.73
   
2.86
 
Mean
   
56,059,320
   
95,649,500
   
160,694,603
   
2,220
   
54,333,333
   
0.62
   
0.38
   
1.07
   
1.73
   
2.86
 
UQ
   
69,207,975
   
141,624,750
   
224,311,398
   
2,450
   
61,500,000
   
0.75
   
0.52
   
1.39
   
2.57
   
4.05
 
Max
   
100,328,194
   
187,600,000
   
287,928,194
   
2,757
   
68,000,000
   
0.89
   
0.65
   
1.82
   
3.41
   
5.24
 
Std Dev
   
38,563,317
   
130,037,644
   
179,935,471
   
503
   
14,011,900
   
0.38
   
0.38
   
0.70
   
2.37
   
3.35
 
Mean + 2*Std Dev
   
133,185,954
   
355,724,788
   
520,565,544
   
3,225
   
82,357,133
   
1.38
   
1.15
   
2.47
   
6.48
   
9.57
 
Mean - 2*Std Dev
   
(21,067,313
)
 
(164,425,788
)
 
(199,176,339
)
 
1,215
   
26,309,534
   
(0.15
)
 
(0.38
)
 
(0.33
)
 
(3.01
)
 
(3.84
)
CV
   
0.69
   
1.36
   
1.12
   
0.23
   
0.26
   
0.62
   
1.00
   
0.65
   
1.37
   
1.17
 
 
SANLI PASTORE & HILL, INC.
127



 
 Appendix A - 4
Platinum Studios, Inc.
Comic Book Adaptation Movies: Thriller - High Budget
Date of Value: March 31,2008
 


               
Data from Box Office Mojo
 
Calculated by SP&H
 
Title
 
Genre
 
Studio
 
Date Released
 
Demestic Revenues
 
International Revenues
 
Worldwide Revenues
 
Theaters
 
Budget
 
Demestic as % of Worldwide Revenues
 
International as % of Worldwide Revenues
 
Demestic Revenues / Budget
 
International Revenues / Budget
 
Worldwide Revenues / Budget
 
                                                   
 
 
Blade II
   
Action Horror
   
NL
   
3/22/2002
   
82,348,319
   
72,661,713
   
155,010,032
   
2,707
   
54,000,000
   
53.12
%
 
46.88
%
 
1.52
   
1.35
   
2.87
 
V for Vendetta
   
Action Thriller
   
WB
   
3/17/2006
   
70,511,035
   
62,000,000
   
132,511,035
   
3,365
   
54,000,000
   
53.21
%
 
46.79
%
 
1.31
   
1.15
   
2.45
 
Blade: Trinity
   
Action Horror
   
NL
   
12/8/2004
   
52,411,906
   
76,493,460
   
128,905,366
   
2,912
   
65,000,000
   
40.66
%
 
59.34
%
 
0.81
   
1.18
   
1.98
 
Hellboy
   
Action Horror
   
SonR
   
4/2/2004
   
59,623,958
   
39,695,029
   
99,318,987
   
3,043
   
66,000,000
   
60.03
%
 
39.97
%
 
0.90
   
0.60
   
1.50
 
Road to Perdition
   
Crime Drama/Thriller
   
DW
   
7/12/2002
   
104,454,762
   
76,546,716
   
181,001,478
   
2,332
   
80,000,000
   
57.71
%
 
42.29
%
 
1.31
   
0.96
   
2.26
 
Ghost Rider
   
Action Horror
   
Sony
   
2/16/2007
   
115,802,596
   
112,935,797
   
228,738,393
   
3,620
   
110,000,000
   
50.63
%
 
49.37
%
 
1.05
   
1.03
   
2.08
 

Summary Statistics
                                     
   
Demestic
Revenues
 
International
Revenues
 
Worldwide
Revenues
 
Theaters
 
Budget
 
Demestic
as % of
Worldwide
Revenues
 
International
as % of
Worldwide
Revenues
 
Demestic
Revenues /
Budget
 
International
Revenues /
Budget
 
Worldwide
Revenues /
Budget
 
                                           
Count
   
6
   
6
   
6
   
6
   
6
   
6
   
6
   
6
   
6
   
6
 
Min
   
52,411,906
   
39,695,029
   
99,318,987
   
2,332
   
54,000,000
   
0.41
   
0.40
   
0.81
   
0.60
   
1.50
 
LQ
   
62,345,727
   
64,665,428
   
129,806,783
   
2,758
   
56,750,000
   
0.51
   
0.43
   
0.94
   
0.97
   
2.01
 
Median
   
76,429,677
   
74,577,587
   
143,760,534
   
2,978
   
65,500,000
   
0.53
   
0.47
   
1.18
   
1.09
   
2.17
 
Mean
   
80,858,763
   
73,388,786
   
154,247,549
   
2,997
   
71,500,000
   
0.53
   
0.47
   
1.15
   
1.04
   
2.19
 
UQ
   
98,928,151
   
76,533,402
   
174,503,617
   
3,285
   
76,500,000
   
0.57
   
0.49
   
1.31
   
1.17
   
2.41
 
Max
   
115,802,596
   
112,935,797
   
228,738,393
   
3,620
   
110,000,000
   
0.60
   
0.59
   
1.52
   
1.35
   
2.87
 
Std Dev
   
25,088,952
   
23,870,819
   
45,600,634
   
460
   
21,163,648
   
0.07
   
0.07
   
0.27
   
0.25
   
0.46
 
Mean + 2*Std Dev
   
131,036,666
   
121,130,423
   
245,448,817
   
3,917
   
113,827,296
   
0.66
   
0.61
   
1.70
   
1.55
   
3.11
 
Mean - 2*Std Dev
   
30,680,859
   
25,647,148
   
63,046,280
   
2,076
   
29,172,704
   
0.39
   
0.34
   
0.60
   
0.53
   
1.27
 
CV
   
0.31
   
0.33
   
0.30
   
0.15
   
0.30
   
0.13
   
0.14
   
0.24
   
0.24
   
0.21
 
 
SANLI PASTORE & HILL, INC.
128



 
 Appendix A - 5
Platinum Studios, Inc.
Comic Book Adaptation Movies: Action - Low Budget
Date of Value: March 31,2008
 


               
Data from Box Office Mojo
 
Calculated by SP&H
 
Title
 
Genre
 
Studio
 
Date Released
 
Demestic Revenues
 
International Revenues
 
Worldwide Revenues
 
Theaters
 
Budget
 
Demestic as % of Worldwide Revenues
 
International as % of Worldwide Revenues
 
Demestic Revenues / Budget
 
International Revenues / Budget
 
Worldwide Revenues / Budget
 
                                                   
 
 
Teenage Mutant Ninja Turtles
   
Action/Adventure
   
NL
   
3/30/1990
   
135,265,915
   
66,700,000
   
201,965,915
   
2,377
   
13,500,000
   
66.97
%
 
33.03
%
 
n/a
   
4.94
   
14.96
 
Steel
   
Action/Adventure
   
WB
   
8/15/1997
   
1,710,972
   
-
   
-
   
1,260
   
16,000,000
   
-
   
-
   
0.11
   
-
   
-
 
Superman IV: The Quest for Peace
   
Action/Adventure
   
WB
   
7/24/1987
   
15,681,020
   
-
   
-
   
1,511
   
17,000,000
   
-
   
-
   
0.92
   
-
   
-
 
Teenage Mutant Ninja Turtles III
   
Action/Adventure
   
NL
   
3/19/1993
   
42,273,609
   
-
   
-
   
2,087
   
21,000,000
   
-
   
-
   
2.01
   
-
   
-
 
Sheena
   
Action/Adventure
   
Col.
   
8/17/1984
   
5,778,353
   
-
   
-
   
1,496
   
25,000,000
   
-
   
-
   
0.23
   
-
   
-
 
Teenage Mutant Ninja Turtles II
   
Action/Adventure
 
 
NL
   
3/22/1991
   
78,656,813
   
-
   
-
   
2,868
   
25,000,000
   
-
   
-
   
3.15
   
-
   
-
 
Timecop
   
Action
   
Uni.
   
9/16/1994
   
44,853,581
   
56,793,000
   
101,646,581
   
2,274
   
28,000,000
   
44.13
%
 
55.87
%
 
1.60
   
2.03
   
3.63
 
The Punisher
   
Action/Crime
   
Lions
   
4/16/2004
   
33,810,189
   
20,889,916
   
54,700,105
   
2,649
   
33,000,000
   
61.81
%
 
38.19
%
 
1.02
   
0.63
   
1.66
 
TMNT
   
Action/Adventure
   
WB
   
3/23/2007
   
54,149,098
   
40,853,078
   
95,002,176
   
3,120
   
34,000,000
   
57.00
%
 
43.00
%
 
1.59
   
1.20
   
2.79
 
Flash Gordon
   
Action/Adventure
   
Uni.
   
12/5/1980
   
27,107,960
   
-
   
-
   
-
   
35,000,000
   
-
   
-
   
0.77
   
-
   
-
 
Batman
   
Action/Adventure
   
WB
   
6/23/1989
   
251,188,924
   
160,160,000
   
411,348,924
   
2,201
   
35,000,000
   
61.06
%
 
38.94
%
 
7.18
   
4.58
   
11.75
 
Supergirl
   
Action/Adventure
   
TriS
   
11/21/1984
   
14,296,438
   
-
   
-
   
1,620
   
35,000,000
   
-
   
-
   
0.41
   
-
   
-
 
Superman III
   
Action/Adventure
   
WB
   
6/17/1983
   
59,950,623
   
-
   
-
   
1,763
   
39,000,000
   
-
   
-
   
1.54
   
-
   
-
 
Sin City
   
Crime Horror
   
Dim.
   
4/1/2005
   
74,103,820
   
84,650,000
   
158,753,820
   
3,230
   
40,000,000
   
46.68
%
 
53.32
%
 
1.85
   
2.12
   
3.97
 
The Rocketeer
   
Action
   
BV
   
6/21/1991
   
46,704,056
   
-
   
-
   
1,903
   
40,000,000
   
-
   
-
   
1.17
   
-
   
-
 
The Shadow
   
Action
   
Uni.
   
7/1/1994
   
32,063,435
   
16,000,000
   
48,063,435
   
1,769
   
40,000,000
   
66.71
%
 
33.29
%
 
0.80
   
0.40
   
1.20
 
Elektra
   
Action/Adventure
   
Fox
   
1/14/2005
   
24,409,722
   
32,271,844
   
56,681,566
   
3,204
   
43,000,000
   
43.06
%
 
56.94
%
 
0.57
   
0.75
   
1.32
 
The Phantom
   
Action
   
Par.
   
6/7/1996
   
17,323,326
   
-
   
-
   
2,163
   
45,000,000
   
-
   
-
   
0.38
   
-
   
-
 
Dick Tracy
   
Action
   
BV
   
6/15/1990
   
103,738,726
   
59,000,000
   
162,738,726
   
2,332
   
47,000,000
   
63.75
%
 
36.25
%
 
2.21
   
1.26
   
3.46
 
 

Summary Statistics
                                     
   
Demestic
Revenues
 
International
Revenues
 
Worldwide
Revenues
 
Theaters
 
Budget
 
Demestic
as % of
Worldwide
Revenues
 
International
as % of
Worldwide
Revenues
 
Demestic
Revenues /
Budget
 
International
Revenues /
Budget
 
Worldwide
Revenues /
Budget
 
                                           
Count
   
19
   
9
   
9
   
18
   
19
   
9
   
9
   
18
   
9
   
9
 
Min
   
1,710,972
   
16,000,000
   
48,063,435
   
1,260
   
13,500,000
   
0.43
   
0.33
   
0.11
   
0.40
   
1.20
 
LQ
   
20,866,524
   
32,271,844
   
56,681,566
   
1,765
   
25,000,000
   
0.47
   
0.36
   
0.62
   
0.75
   
1.66
 
Median
   
42,273,609
   
56,793,000
   
101,646,581
   
2,182
   
35,000,000
   
0.61
   
0.39
   
1.10
   
1.26
   
3.46
 
Mean
   
55,950,873
   
59,701,982
   
143,433,472
   
2,213
   
32,184,211
   
0.57
   
0.43
   
1.53
   
1.99
   
4.97
 
UQ
   
67,027,222
   
66,700,000
   
162,738,726
   
2,581
   
40,000,000
   
0.64
   
0.53
   
1.79
   
2.12
   
3.97
 
Max
   
251,188,924
   
160,160,000
   
411,348,924
   
3,230
   
47,000,000
   
0.67
   
0.57
   
7.18
   
4.94
   
14.96
 
Std Dev
   
58,284,824
   
43,726,533
   
114,235,953
   
608
   
10,125,889
   
0.10
   
0.10
   
1.62
   
1.68
   
4.93
 
Mean + 2*Std Dev
   
172,520,520
   
147,155,048
   
371,905,379
   
3,429
   
52,435,988
   
0.76
   
0.63
   
4.76
   
5.34
   
14.82
 
Mean - 2*Std Dev
   
(60,618,775
)
 
(27,751,084
)
 
(85,038,435
)
 
997
   
11,932,433
   
0.37
   
0.24
   
(1.70
)
 
(1.36
)
 
(4.88
)
CV
   
1.04
   
0.73
   
0.80
   
0.27
   
0.31
   
0.17
   
0.22
   
1.06
   
0.84
   
0.99
 
 
SANLI PASTORE & HILL, INC.
129



 
Appendix A - 6
Platinum Studios, Inc.
Comic Book Adaptation Movies: Comedy - Low Budget
Date of Value: March 31,2008
 


               
Data from Box Office Mojo
 
Calculated by SP&H
 
Title
 
Genre
 
Studio
 
Date Released
 
Demestic Revenues
 
International Revenues
 
Worldwide Revenues
 
Theaters
 
Budget
 
Demestic as % of Worldwide Revenues
 
International as % of Worldwide Revenues
 
Demestic Revenues / Budget
 
International Revenues / Budget
 
Worldwide Revenues / Budget
 
                                                   
 
 
Ghost World
   
Comedy
   
MGM
   
7/20/2001
   
6,217,849
   
2,546,158
   
8,764,007
   
128
   
7,000,000
   
70.95
%
 
29.05
%
 
0.89
   
0.36
   
1.25
 
American Splendor
   
Comedy
   
FL
   
8/15/2003
   
6,010,990
   
1,975,094
   
7,986,084
   
272
   
2,000,000
   
75.27
%
 
24.73
%
 
3.01
   
0.99
   
3.99
 
The Mask
   
Comedy
   
NL
   
7/29/1994
   
119,938,730
   
231,644,677
   
351,583,407
   
2,516
   
23,000,000
   
34.11
%
 
65.89
%
 
5.21
   
n/a
   
15.29
 
Tank Girl
   
Comedy
   
MGM
   
3/31/1995
   
4,064,495
   
-
   
-
   
1,363
   
25,000,000
   
-
   
-
   
0.16
   
-
   
-
 
Howard the Duck
   
Comedy
   
Uni.
   
8/1/1986
   
16,295,774
   
21,667,000
   
37,962,774
   
1,563
   
37,000,000
   
42.93
%
 
57.07
%
 
0.44
   
0.59
   
1.03
 
Josie and the Pussycats
   
Comedy
   
Uni.
   
4/11/2001
   
14,271,015
   
595,000
   
14,866,015
   
2,558
   
39,000,000
   
96.00
%
 
4.00
%
 
0.37
   
0.02
   
0.38
 
 
Summary Statistics
                                     
   
Demestic
Revenues
 
International
Revenues
 
Worldwide
Revenues
 
Theaters
 
Budget
 
Demestic
as % of
Worldwide
Revenues
 
International
as % of
Worldwide
Revenues
 
Demestic
Revenues /
Budget
 
International
Revenues /
Budget
 
Worldwide
Revenues /
Budget
 
                                           
Count
   
6
   
5
   
5
   
6
   
6
   
5
   
5
   
6
   
4
   
5
 
Min
   
4,064,495
   
595,000
   
7,986,084
   
128
   
2,000,000
   
0.34
   
0.04
   
0.16
   
0.02
   
0.38
 
LQ
   
6,062,705
   
1,975,094
   
8,764,007
   
545
   
11,000,000
   
0.43
   
0.25
   
0.38
   
0.28
   
1.03
 
Median
   
10,244,432
   
2,546,158
   
14,866,015
   
1,463
   
24,000,000
   
0.71
   
0.29
   
0.66
   
0.47
   
1.25
 
Mean
   
27,799,809
   
51,685,586
   
84,232,457
   
1,400
   
22,166,667
   
0.64
   
0.36
   
1.68
   
0.49
   
4.39
 
UQ
   
15,789,584
   
21,667,000
   
37,962,774
   
2,278
   
34,000,000
   
0.75
   
0.57
   
2.48
   
0.69
   
3.99
 
Max
   
119,938,730
   
231,644,677
   
351,583,407
   
2,558
   
39,000,000
   
0.96
   
0.66
   
5.21
   
0.99
   
15.29
 
Std Dev
   
45,406,719
   
100,973,331
   
149,948,419
   
1,049
   
15,158,056
   
0.25
   
0.25
   
2.02
   
0.41
   
6.25
 
Mean + 2*Std Dev
   
118,613,247
   
253,632,248
   
384,129,296
   
3,499
   
52,482,779
   
1.14
   
0.87
   
5.72
   
1.30
   
16.88
 
Mean - 2*Std Dev
   
(63,013,629
)
 
(150,261,076
)
 
(215,664,381
)
 
(699
)
 
(8,149,446
)
 
0.13
   
(0.14
)
 
(2.36
)
 
(0.33
)
 
(8.11
)
CV
   
1.63
   
1.95
   
1.78
   
0.75
   
0.68
   
0.39
   
0.70
   
1.20
   
0.83
   
1.42
 
 
SANLI PASTORE & HILL, INC.
130



 
 Appendix A - 7
Platinum Studios, Inc.
Comic Book Adaptation Movies: Thriller - Low Budget
Date of Value: March 31,2008
 


               
Data from Box Office Mojo
 
Calculated by SP&H
 
Title
 
Genre
 
Studio
 
Date Released
 
Demestic Revenues
 
International Revenues
 
Worldwide Revenues
 
Theaters
 
Budget
 
Demestic as % of Worldwide Revenues
 
International as % of Worldwide Revenues
 
Demestic Revenues / Budget
 
International Revenues / Budget
 
Worldwide Revenues / Budget
 
                                                   
 
 
The Crow: City of Angels
   
Action Horror
   
Mira.
   
8/30/1996
   
17,917,287
   
-
   
-
   
2,423
   
13,000,000
   
-
   
-
   
1.38
   
-
   
-
 
The Crow
   
Action Horror
   
Mira.
   
5/13/1994
   
50,693,129
   
-
   
-
   
2,119
   
15,000,000
   
-
   
-
   
3.38
   
-
   
-
 
A History of Violence
   
Crime Drama/Thriller
   
NL
   
9/23/2005
   
31,504,633
   
28,829,431
   
60,334,064
   
1,348
   
32,000,000
   
52.22
%
 
47.78
%
 
0.98
   
0.90
   
1.89
 
Spawn
   
Action Horror
   
NL
   
8/1/1997
   
54,870,175
   
32,969,867
   
87,840,042
   
2,604
   
40,000,000
   
62.47
%
 
37.53
%
 
1.37
   
0.82
   
2.20
 
Blade
   
Action Horror
   
NL
   
8/21/1998
   
70,087,718
   
61,095,812
   
131,183,530
   
2,389
   
45,000,000
   
53.43
%
 
46.57
%
 
1.56
   
1.36
   
2.92
 
 
Summary Statistics
                                     
   
Demestic
Revenues
 
International
Revenues
 
Worldwide
Revenues
 
Theaters
 
Budget
 
Demestic
as % of
Worldwide
Revenues
 
International
as % of
Worldwide
Revenues
 
Demestic
Revenues /
Budget
 
International
Revenues /
Budget
 
Worldwide
Revenues /
Budget
 
                                           
Count
   
5
   
3
   
3
   
5
   
5
   
3
   
3
   
5
   
3
   
3
 
Min
   
17,917,287
   
28,829,431
   
60,334,064
   
1,348
   
13,000,000
   
0.52
   
0.38
   
0.98
   
0.82
   
1.89
 
LQ
   
31,504,633
   
30,899,649
   
74,087,053
   
2,119
   
15,000,000
   
0.53
   
0.42
   
1.37
   
0.86
   
2.04
 
Median
   
50,693,129
   
32,969,867
   
87,840,042
   
2,389
   
32,000,000
   
0.53
   
0.47
   
1.38
   
0.90
   
2.20
 
Mean
   
45,014,588
   
40,965,037
   
93,119,212
   
2,177
   
29,000,000
   
0.56
   
0.44
   
1.73
   
1.03
   
2.33
 
UQ
   
54,870,175
   
47,032,840
   
109,511,786
   
2,423
   
40,000,000
   
0.58
   
0.47
   
1.56
   
1.13
   
2.56
 
Max
   
70,087,718
   
61,095,812
   
131,183,530
   
2,604
   
45,000,000
   
0.62
   
0.48
   
3.38
   
1.36
   
2.92
 
Std Dev
   
20,462,300
   
17,556,249
   
35,718,538
   
495
   
14,474,115
   
0.06
   
0.06
   
0.94
   
0.29
   
0.53
 
Mean + 2*Std Dev
   
85,939,188
   
76,077,535
   
164,556,287
   
3,166
   
57,948,230
   
0.67
   
0.55
   
3.62
   
1.60
   
3.39
 
Mean - 2*Std Dev
   
4,089,989
   
5,852,538
   
21,682,137
   
1,187
   
51,770
   
0.45
   
0.33
   
(0.15
)
 
0.45
   
1.28
 
CV
   
0.45
   
0.43
   
0.38
   
0.23
   
0.50
   
0.10
   
0.13
   
0.54
   
0.28
   
0.23
 
 
SANLI PASTORE & HILL, INC.
131



 
 Appendix A - 8
Platinum Studios, Inc.
Comic Book Adaptation Movies: Horror
Date of Value: March 31,2008
 


               
Data from Box Office Mojo
 
Calculated by SP&H
 
Title
 
Genre
 
Studio
 
Date Released
 
Demestic Revenues
 
International Revenues
 
Worldwide Revenues
 
Theaters
 
Budget
 
Demestic as % of Worldwide Revenues
 
International as % of Worldwide Revenues
 
Demestic Revenues / Budget
 
International Revenues / Budget
 
Worldwide Revenues / Budget
 
                                                   
 
 
30 Days of Night
   
Horror
 
 
Sony
   
10/19/2007
   
39,568,996
   
25,513,520
   
65,082,516
   
2,859
   
30,000,000
   
60.80
%
 
39.20
%
 
1.32
   
0.85
   
2.17
 
From Hell
   
Horror
 
 
Fox
   
10/19/2001
   
31,602,566
   
42,955,549
   
74,558,115
   
2,334
   
35,000,000
   
42.39
%
 
57.61
%
 
0.90
   
1.23
   
2.13
 
Virus
   
Horror
 
 
Uni.
   
1/15/1999
   
14,036,005
   
16,616,000
   
30,652,005
   
2,018
   
75,000,000
   
45.79
%
 
54.21
%
 
0.19
   
0.22
   
0.41
 
Constantine
   
Horror
 
 
WB
   
2/18/2005
   
75,976,178
   
154,908,550
   
230,884,728
   
3,006
   
100,000,000
   
32.91
%
 
67.09
%
 
0.76
   
1.55
   
2.31
 

Summary Statistics
                                     
   
Demestic
Revenues
 
International
Revenues
 
Worldwide
Revenues
 
Theaters
 
Budget
 
Demestic
as % of
Worldwide
Revenues
 
International
as % of
Worldwide
Revenues
 
Demestic
Revenues /
Budget
 
International
Revenues /
Budget
 
Worldwide
Revenues /
Budget
 
                                           
Count
   
4
   
4
   
4
   
4
   
4
   
4
   
4
   
4
   
4
   
4
 
Min
   
14,036,005
   
16,616,000
   
30,652,005
   
2,018
   
30,000,000
   
0.33
   
0.39
   
0.19
   
0.22
   
0.41
 
LQ
   
27,210,926
   
23,289,140
   
56,474,888
   
2,255
   
33,750,000
   
0.40
   
0.50
   
0.62
   
0.69
   
1.70
 
Median
   
35,585,781
   
34,234,535
   
69,820,316
   
2,597
   
55,000,000
   
0.44
   
0.56
   
0.83
   
1.04
   
2.15
 
Mean
   
40,295,936
   
59,998,405
   
100,294,341
   
2,554
   
60,000,000
   
0.45
   
0.55
   
0.79
   
0.96
   
1.75
 
UQ
   
48,670,792
   
70,943,799
   
113,639,768
   
2,896
   
81,250,000
   
0.50
   
0.60
   
1.01
   
1.31
   
2.20
 
Max
   
75,976,178
   
154,908,550
   
230,884,728
   
3,006
   
100,000,000
   
0.61
   
0.67
   
1.32
   
1.55
   
2.31
 
Std Dev
   
26,068,926
   
64,212,239
   
89,080,731
   
459
   
33,416,563
   
0.12
   
0.12
   
0.47
   
0.57
   
0.90
 
Mean + 2*Std Dev
   
92,433,789
   
188,422,883
   
278,455,804
   
3,473
   
126,833,126
   
0.69
   
0.78
   
1.73
   
2.10
   
3.55
 
Mean - 2*Std Dev
   
(11,841,917
)
 
(68,426,073
)
 
(77,867,122
)
 
1,636
   
(6,833,126
)
 
0.22
   
0.31
   
(0.14
)
 
(0.18
)
 
(0.05
)
CV
   
0.65
   
1.07
   
0.89
   
0.18
   
0.56
   
0.25
   
0.21
   
0.59
   
0.59
   
0.51
 
 
SANLI PASTORE & HILL, INC.
132



 
 Appendix A - 9
Platinum Studios, Inc.
Comic Book Adaptation Movies: Low Budget All Genres
Date of Value: March 31,2008
 


               
Data from Box Office Mojo
 
Calculated by SP&H
 
Title
 
Genre
 
Studio
 
Date Released
 
Demestic Revenues
 
International Revenues
 
Worldwide Revenues
 
Theaters
 
Budget
 
Demestic as % of Worldwide Revenues
 
International as % of Worldwide Revenues
 
Demestic Revenues / Budget
 
International Revenues / Budget
 
Worldwide Revenues / Budget
 
                                                   
 
 
Ghost World
   
Comedy
   
MGM
 
 
7/20/2001
   
6,217,849
   
2,546,158
   
8,764,007
   
128
   
7,000,000
   
70.95
%
 
29.05
%
 
0.89
   
0.36
   
1.25
 
American Splendor
   
Comedy
   
FL
 
 
8/15/2003
   
6,010,990
   
1,975,094
   
7,986,084
   
272
   
2,000,000
   
75.27
%
 
24.73
%
 
3.01
   
0.99
   
3.99
 
Batman: Mask of the Phantasm
   
Animation
   
WB
 
 
12/25/1993
   
5,617,391
   
-
   
-
   
1,506
   
6,000,000
   
-
   
-
   
0.94
   
-
   
-
 
The Crow: City of Angels
   
Action Horror
   
Mira.
 
 
8/30/1996
   
17,917,287
   
-
   
-
   
2,423
   
13,000,000
   
-
   
-
   
1.38
   
-
   
-
 
Teenage Mutant Ninja Turtles
   
Action/Adventure
   
NL
 
 
3/30/1990
   
135,265,915
   
66,700,000
   
201,965,915
   
2,377
   
13,500,000
   
66.97
%
 
33.03
%
 
n/a
   
n/a
   
14.96
 
The Crow
   
Action Horror
   
Mira.
 
 
5/13/1994
   
50,693,129
   
-
   
-
   
2,119
   
15,000,000
   
-
   
-
   
3.38
   
-
   
-
 
Steel
   
Action/Adventure
   
WB
 
 
8/15/1997
   
1,710,972
   
-
   
-
   
1,260
   
16,000,000
   
-
   
-
   
0.11
   
-
   
-
 
Superman IV: The Quest for Peace
   
Action/Adventure
   
WB
 
 
7/24/1987
   
15,681,020
   
-
   
-
   
1,511
   
17,000,000
   
-
   
-
   
0.92
   
-
   
-
 
Popeye
   
Musical
   
Par.
 
 
12/12/1980
   
49,823,037
   
-
   
-
   
901
   
20,000,000
   
-
   
-
   
2.49
   
-
   
-
 
Teenage Mutant Ninja Turtles III
   
Action/Adventure
   
NL
 
 
3/19/1993
   
42,273,609
   
-
   
-
   
2,087
   
21,000,000
   
-
   
-
   
2.01
   
-
   
-
 
The Mask
   
Comedy
   
NL
 
 
7/29/1994
   
119,938,730
   
231,644,677
   
351,583,407
   
2,516
   
23,000,000
   
34.11
%
 
65.89
%
 
5.21
   
n/a
   
15.29
 
Teenage Mutant Ninja Turtles II
   
Action/Adventure
   
NL
 
 
3/22/1991
   
78,656,813
   
-
   
-
   
2,868
   
25,000,000
   
-
   
-
   
3.15
   
-
   
-
 
Sheena
   
Action/Adventure
   
Col.
 
 
8/17/1984
   
5,778,353
   
-
   
-
   
1,496
   
25,000,000
   
-
   
-
   
0.23
   
-
   
-
 
Tank Girl
   
Comedy
   
MGM
 
 
3/31/1995
   
4,064,495
   
-
   
-
   
1,363
   
25,000,000
   
-
   
-
   
0.16
   
-
   
-
 
Timecop
   
Action
   
Uni.
 
 
9/16/1994
   
44,853,581
   
56,793,000
   
101,646,581
   
2,274
   
28,000,000
   
44.13
%
 
55.87
%
 
1.60
   
n/a
   
3.63
 
30 Days of Night
   
Horror
   
Sony
 
 
10/19/2007
   
39,568,996
   
25,513,520
   
65,082,516
   
2,859
   
30,000,000
   
60.80
%
 
39.20
%
 
1.32
   
0.85
   
2.17
 
A History of Violence
   
Crime Drama/Thriller
   
NL
 
 
9/23/2005
   
31,504,633
   
28,829,431
   
60,334,064
   
1,348
   
32,000,000
   
52.22
%
 
47.78
%
 
0.98
   
0.90
   
1.89
 
The Punisher
   
Action/Crime
   
Lions
 
 
4/16/2004
   
33,810,189
   
20,889,916
   
54,700,105
   
2,649
   
33,000,000
   
61.81
%
 
38.19
%
 
1.02
   
0.63
   
1.66
 
TMNT
   
Action/Adventure
   
WB
 
 
3/23/2007
   
54,149,098
   
40,853,078
   
95,002,176
   
3,120
   
34,000,000
   
57.00
%
 
43.00
%
 
1.59
   
1.20
   
2.79
 
 
Summary Statistics
                                     
   
Demestic
Revenues
 
International
Revenues
 
Worldwide
Revenues
 
Theaters
 
Budget
 
Demestic
as % of
Worldwide
Revenues
 
International
as % of
Worldwide
Revenues
 
Demestic
Revenues /
Budget
 
International
Revenues /
Budget
 
Worldwide
Revenues /
Budget
 
                                           
Count
   
19
   
9
   
9
   
19
   
19
   
9
   
9
   
18
   
6
   
9
 
Min
   
1,710,972
   
1,975,094
   
7,986,084
   
128
   
2,000,000
   
0.34
   
0.25
   
0.11
   
0.36
   
1.25
 
LQ
   
6,114,420
   
20,889,916
   
54,700,105
   
1,356
   
14,250,000
   
0.52
   
0.33
   
0.93
   
0.69
   
1.89
 
Median
   
33,810,189
   
28,829,431
   
65,082,516
   
2,087
   
21,000,000
   
0.61
   
0.39
   
1.35
   
0.88
   
2.79
 
Mean
   
39,133,478
   
52,860,542
   
105,229,428
   
1,846
   
20,289,474
   
0.58
   
0.42
   
1.69
   
0.82
   
5.29
 
UQ
   
50,258,083
   
56,793,000
   
101,646,581
   
2,470
   
26,500,000
   
0.67
   
0.48
   
2.37
   
0.97
   
3.99
 
Max
   
135,265,915
   
231,644,677
   
351,583,407
   
3,120
   
34,000,000
   
0.75
   
0.66
   
5.21
   
1.20
   
15.29
 
Std Dev
   
37,993,090
   
70,518,864
   
109,034,450
   
857
   
9,388,699
   
0.13
   
0.13
   
1.32
   
0.29
   
5.65
 
Mean + 2*Std Dev
   
115,119,658
   
193,898,270
   
323,298,329
   
3,560
   
39,066,871
   
0.84
   
0.68
   
4.34
   
1.41
   
16.58
 
Mean - 2*Std Dev
   
(36,852,702
)
 
(88,177,187
)
 
(112,839,472
)
 
132
   
1,512,077
   
0.32
   
0.16
   
(0.96
)
 
0.24
   
(6.00
)
CV
   
0.97
   
1.33
   
1.04
   
0.46
   
0.46
   
0.22
   
0.31
   
0.78
   
0.35
   
1.07
 

SANLI PASTORE & HILL, INC.
133



 
 Appendix B
Platinum Studios, Inc.
Horror Movies
Date of Value: March 31,2008
 


               
Data from Box Office Mojo
 
Calculated by SP&H
 
Type
 
Title
 
Studio
 
Date Released
 
Demestic Revenues
 
International Revenues
 
Worldwide Revenues
 
Theaters
 
Budget
 
Demestic as % of Worldwide Revenues
 
International as % of Worldwide Revenues
 
Demestic Revenues / Budget
 
International Revenues / Budget
 
Worldwide Revenues / Budget
 
                                                   
 
 
Horror - Comedy
   
Black Sheep (2007)
 
 
IFC
   
6/22/2007
 
$
84,283
   
4,377,321
   
4,461,604
   
8
   
n/a
   
1.89
%
 
98.11
%
 
-
   
-
   
-
 
Horror - Terror in the water
   
Open Water
 
 
Lions
   
8/6/2004
 
$
30,610,863
   
24,057,091
   
54,667,954
   
2,709
   
500,000
   
55.99
%
 
44.01
%
 
61.22
   
48.11
   
109.34
 
SCI-FI Horror
   
Re-Animator
 
 
EP
   
10/18/1985
 
$
2,023,414
   
-
   
-
   
185
   
900,000
   
-
   
-
   
2.25
   
-
   
-
 
Horror - Comedy
   
Re-Animator
 
 
EP
   
10/18/1985
 
$
2,023,414
   
-
   
-
   
185
   
900,000
   
-
   
-
   
-
   
-
   
-
 
Horror - Torture
   
Saw
   
Lions
   
10/29/2004
 
$
55,185,045
   
47,911,300
   
103,096,345
   
2,467
   
1,200,000
   
53.53
%
 
46.47
%
 
45.99
   
39.93
   
85.91
 
Horror - Comedy
   
Parents
   
Vest
   
1/27/1989
 
$
870,532
   
-
   
-
   
94
   
3,000,000
   
-
   
-
   
-
   
-
   
-
 
Horror - Torture
   
Saw II
   
Lions
   
10/28/2005
 
$
87,039,965
   
60,700,000
   
147,739,965
   
2,949
   
4,000,000
   
58.91
%
 
41.09
%
 
21.76
   
15.18
   
36.93
 
Horror - Torture
   
Hostel
   
Lions
   
1/6/2006
 
$
47,326,473
   
33,252,461
   
80,578,934
   
2,337
   
4,800,000
   
58.73
%
 
41.27
%
 
-
   
-
   
-
 
Horror - Anthology
   
Snoop Dogg's Hood of Horror
   
Xen.
   
5/4/2007
 
$
25,900
   
-
   
-
   
117
   
5,000,000
   
-
   
-
   
0.01
   
-
   
-
 
Horror - Terror in the water
   
Jaws
   
Uni.
   
6/20/1975
 
$
260,000,000
   
210,653,000
   
470,653,000
   
675
   
7,000,000
   
55.24
%
 
44.76
%
 
37.14
   
30.09
   
67.24
 
Horror - Torture
   
House of 1,000 Corpses
   
Lions
   
4/11/2003
 
$
12,634,962
   
4,194,583
   
16,829,545
   
847
   
7,000,000
   
75.08
%
 
24.92
%
 
1.80
   
0.60
   
2.40
 
Horror - Torture
   
The Devil's Rejects
   
Lions
   
7/22/2005
 
$
17,044,981
   
2,345,048
   
19,390,029
   
1,757
   
7,000,000
   
87.91
%
 
12.09
%
 
2.43
   
0.34
   
2.77
 
Horror - Torture
   
The Texas Chainsaw Massacre
   
NL
   
10/17/2003
 
$
80,571,655
   
26,500,000
   
107,071,655
   
3,018
   
9,500,000
   
75.25
%
 
24.75
%
 
-
   
-
   
-
 
Horror - Torture
   
Saw III
   
LGF
   
10/27/2006
 
$
80,238,724
   
84,635,551
   
164,874,275
   
3,167
   
10,000,000
   
48.67
%
 
51.33
%
 
8.02
   
8.46
   
16.49
 
Horror - Torture
   
Turistas
   
FoxA
   
12/1/2006
 
$
7,027,762
   
7,293,308
   
14,321,070
   
1,572
   
10,000,000
   
49.07
%
 
50.93
%
 
0.70
   
0.73
   
1.43
 
Horror - Remake
   
The Grudge
   
Sony
   
10/22/2004
 
$
110,359,362
   
76,921,753
   
187,281,115
   
3,348
   
10,000,000
   
58.93
%
 
41.07
%
 
11.04
   
7.69
   
18.73
 
Horror - Torture
   
Hostel Part II
   
LGF
   
6/8/2007
 
$
17,609,452
   
18,010,069
   
35,619,521
   
2,350
   
10,200,000
   
49.44
%
 
50.56
%
 
1.73
   
1.77
   
3.49
 
SCI-FI Horror
   
Alien
   
Fox
   
5/25/1979
 
$
80,931,801
   
24,000,000
   
104,931,801
   
757
   
11,000,000
   
77.13
%
 
22.87
%
 
7.36
   
2.18
   
9.54
 
SCI-FI Horror
   
Jason X
   
NL
   
4/26/2002
 
$
13,121,555
   
3,830,243
   
16,951,798
   
1,879
   
11,000,000
   
-
   
-
   
-
   
-
   
-
 
Horror - Comedy
   
Seed of Chucky
   
Rog.
   
11/12/2004
 
$
17,083,732
   
7,745,912
   
24,829,644
   
2,062
   
12,000,000
   
68.80
%
 
31.20
%
 
1.42
   
0.65
   
2.07
 
Horror - Period
   
Ravenous
   
Fox
   
3/19/1999
 
$
2,062,405
   
-
   
-
   
1,040
   
12,000,000
   
-
   
-
   
0.17
   
-
   
-
 
Horror - Period
   
An American Haunting
   
Free
   
5/5/2006
 
$
16,298,046
   
11,174,455
   
27,472,501
   
1,703
   
14,000,000
   
-
   
-
   
1.16
   
0.80
   
-
 
Horror - Remake
   
The Hills Have Eyes 2
   
FoxA
   
3/23/2007
 
$
20,804,166
   
16,651,361
   
37,455,527
   
2,465
   
15,000,000
   
55.54
%
 
44.46
%
 
1.39
   
1.11
   
2.50
 
Horror - Torture
   
The Hills Have Eyes
   
FoxS
   
3/10/2006
 
$
41,778,863
   
27,791,169
   
69,570,032
   
2,621
   
15,000,000
   
60.05
%
 
39.95
%
 
-
   
-
   
-
 
Horror - Comedy
   
Slither
   
Uni.
   
3/31/2006
 
$
7,802,450
   
4,453,340
   
12,255,790
   
1,946
   
15,000,000
   
63.66
%
 
36.34
%
 
0.52
   
0.30
   
0.82
 
Horror - Remake
   
When a Stranger Calls
   
SGem
   
2/3/2006
 
$
47,860,214
   
19,106,773
   
66,966,987
   
3,004
   
15,000,000
   
71.47
%
 
28.53
%
 
3.19
   
1.27
   
4.46
 
Horror - Torture
   
The Texas Chainsaw Massacre: The Beginning
   
NL
   
10/6/2006
 
$
39,517,763
   
12,168,200
   
51,685,963
   
2,820
   
16,000,000
   
76.46
%
 
23.54
%
 
-
   
-
   
-
 
Horror - Period
   
The Others
   
Mira.
   
8/10/2001
 
$
96,522,687
   
113,424,350
   
209,947,037
   
2,843
   
17,000,000
   
45.97
%
 
54.03
%
 
5.68
   
6.67
   
12.35
 
Horror - Remake
   
The Fog
   
SonR
   
10/14/2005
 
$
29,550,869
   
16,650,563
   
46,201,432
   
2,972
   
18,000,000
   
63.96
%
 
36.04
%
 
1.64
   
0.93
   
2.57
 
Horror - Torture
   
Vacancy
   
SGem
   
4/20/2007
 
$
19,363,565
   
15,925,771
   
35,289,336
   
2,551
   
19,000,000
   
54.87
%
 
45.13
%
 
-
   
-
   
-
 
Horror - Comedy
   
Scary Movie
   
Mira.
   
7/7/2000
 
$
157,019,771
   
121,000,000
   
278,019,771
   
3,301
   
19,000,000
   
56.48
%
 
43.52
%
 
8.26
   
6.37
   
14.63
 
Horror - Remake
   
The Amityville Horror (2005)
 
 
MGM
   
4/15/2005
 
$
65,233,369
   
42,813,762
   
108,047,131
   
3,323
   
19,000,000
   
60.37
%
 
39.63
%
 
3.43
   
2.25
   
5.69
 
Horror - Terror in the water
   
Anacondas: The Hunt for the Blood Orchid
   
SGem
   
8/27/2004
 
$
32,238,923
   
38,753,975
   
70,992,898
   
2,905
   
20,000,000
   
45.41
%
 
54.59
%
 
-
   
-
   
-
 
Horror - Remake
   
The Grudge 2
   
Sony
   
10/13/2006
 
$
39,143,839
   
31,567,336
   
70,711,175
   
3,214
   
20,000,000
   
55.36
%
 
44.64
%
 
1.96
   
1.58
   
3.54
 
Horror - Remake
   
Willard
   
NL
   
3/14/2003
 
$
6,886,089
   
1,660,577
   
8,546,666
   
1,762
   
20,000,000
   
80.57
%
 
19.43
%
 
0.34
   
0.08
   
0.43
 
Horror - Remake
   
Pulse
   
W/Dim.
   
8/11/2006
 
$
20,264,436
   
9,507,049
   
29,771,485
   
2,323
   
20,500,000
   
68.07
%
 
31.93
%
 
0.99
   
0.46
   
1.45
 
SCI-FI Horror
   
Pitch Black
   
USA
   
2/18/2000
 
$
39,240,659
   
13,947,000
   
53,187,659
   
1,930
   
23,000,000
   
73.78
%
 
26.22
%
 
1.71
   
0.61
   
2.31
 
Horror - Remake
   
The Omen (2006)
 
 
Fox
   
6/6/2006
 
$
54,607,383
   
64,891,526
   
119,498,909
   
2,723
   
25,000,000
   
45.70
%
 
54.30
%
 
2.18
   
2.60
   
4.78
 
Horror - Comedy
   
Bride of Chucky
   
Uni.
   
10/16/1998
 
$
32,383,850
   
18,288,000
   
50,671,850
   
2,467
   
25,000,000
   
63.91
%
 
36.09
%
 
1.30
   
0.73
   
2.03
 
Horror - Comedy
   
An American Werewolf in Paris
   
BV
   
12/25/1997
 
$
26,570,463
   
-
   
-
   
1,731
   
25,000,000
   
-
   
-
   
1.06
   
-
   
-
 
Horror - Remake
   
Dawn of the Dead
   
Uni.
   
3/19/2004
 
$
59,020,957
   
43,335,424
   
102,356,381
   
2,748
   
26,000,000
   
57.66
%
 
42.34
%
 
2.27
   
1.67
   
3.94
 
Horror - Comedy
   
Eight Legged Freaks
   
WB
   
7/17/2002
 
$
17,322,606
   
28,544,727
   
45,867,333
   
2,530
   
30,000,000
   
37.77
%
 
62.23
%
 
0.58
   
0.95
   
1.53
 
Horror - Comedy
   
Ghostbusters
   
Col.
   
6/8/1984
 
$
238,632,124
   
53,000,000
   
291,632,124
   
1,506
   
30,000,000
   
81.83
%
 
18.17
%
 
7.95
   
1.77
   
9.72
 
SCI-FI Horror
   
Mimic
   
Mira.
   
8/22/1997
 
$
25,480,490
   
-
   
-
   
2,255
   
30,000,000
   
-
   
-
   
0.85
   
-
   
-
 
SCI-FI Horror
   
Resident Evil
   
SGem
   
3/15/2002
 
$
40,119,709
   
62,321,369
   
102,441,078
   
2,528
   
33,000,000
   
39.16
%
 
60.84
%
 
1.22
   
1.89
   
3.10
 
Horror - Comedy
   
Snakes on a Plane
   
NL
   
8/18/2006
 
$
34,020,814
   
28,001,200
   
62,022,014
   
3,555
   
33,000,000
   
54.85
%
 
45.15
%
 
1.03
   
0.85
   
1.88
 
Horror - Period
   
From Hell
   
Fox
   
10/19/2001
 
$
31,602,566
   
42,955,549
   
74,558,115
   
2,334
   
35,000,000
   
42.39
%
 
57.61
%
 
0.90
   
1.23
   
2.13
 
Horror - Terror in the water
   
Lake Placid
   
Fox
   
7/16/1999
 
$
31,770,414
   
25,100,000
   
56,870,414
   
2,102
   
35,000,000
   
55.86
%
 
44.14
%
 
0.91
   
0.72
   
1.62
 
Horror - Remake
   
House on Haunted Hill
   
WB
   
10/29/1999
 
$
40,846,082
   
n/a
   
-
   
2,710
   
37,000,000
   
-
   
-
   
1.10
   
-
   
-
 
SCI-FI Horror
   
Aliens Vs. Predator - Requiem
   
Fox
   
12/25/2007
 
$
41,315,275
   
70,133,980
   
111,449,255
   
2,617
   
40,000,000
   
37.07
%
 
62.93
%
 
1.03
   
1.75
   
2.79
 
Horror - Period
   
Bram Stoker's Dracula
   
Col.
   
11/13/1992
 
$
82,522,790
   
133,339,902
   
215,862,692
   
2,491
   
40,000,000
   
38.23
%
 
61.77
%
 
2.06
   
3.33
   
5.40
 
Horror - Remake
   
House of Wax
   
WB
   
5/6/2005
 
$
32,064,800
   
36,701,321
   
68,766,121
   
3,111
   
40,000,000
   
46.63
%
 
53.37
%
 
0.80
   
0.92
   
1.72
 
SCI-FI Horror
   
The Island of Dr. Moreau
   
NL
   
8/23/1996
 
$
27,663,982
   
21,963,797
   
49,627,779
   
2,039
   
40,000,000
   
55.74
%
 
44.26
%
 
0.69
   
0.55
   
1.24
 
Horror - Remake
   
The Wicker Man
   
WB
   
9/1/2006
 
$
23,649,127
   
15,052,837
   
38,701,964
   
2,784
   
40,000,000
   
61.11
%
 
38.89
%
 
0.59
   
0.38
   
0.97
 
Horror - Remake
   
Thirteen Ghosts
   
WB
   
10/26/2001
 
$
41,867,960
   
26,600,000
   
68,467,960
   
2,781
   
42,000,000
   
61.15
%
 
38.85
%
 
1.00
   
0.63
   
1.63
 
Horror - Period
   
Mary Shelley's Frankenstein
   
Sony
   
11/4/1994
 
$
22,006,296
   
90,000,000
   
112,006,296
   
2,177
   
45,000,000
   
19.65
%
 
80.35
%
 
0.49
   
2.00
   
2.49
 
SCI-FI Horror
   
Resident Evil: Extinction
   
SGem
   
9/21/2007
 
$
50,648,679
   
96,748,650
   
147,397,329
   
2,848
   
45,000,000
   
34.36
%
 
65.64
%
 
1.13
   
2.15
   
3.28
 
SCI-FI Horror
   
Resident Evil: Apocalypse
   
SGem
   
9/10/2004
 
$
51,201,453
   
78,193,382
   
129,394,835
   
3,284
   
45,000,000
   
39.57
%
 
60.43
%
 
1.14
   
1.74
   
2.88
 
Horror - Comedy
   
Scary Movie 2
   
Mira.
   
7/4/2001
 
$
71,308,997
   
69,911,681
   
141,220,678
   
3,220
   
45,000,000
   
50.49
%
 
49.51
%
 
1.58
   
1.55
   
3.14
 
Horror - Comedy
   
Scary Movie 4
   
W/Dim.
   
4/14/2006
 
$
90,710,620
   
87,552,000
   
178,262,620
   
3,674
   
45,000,000
   
50.89
%
 
49.11
%
 
2.02
   
1.95
   
3.96
 
Horror - Comedy
   
Scary Movie 3
   
Dim.
   
10/24/2003
 
$
110,003,217
   
110,670,000
   
220,673,217
   
3,505
   
48,000,000
   
49.85
%
 
50.15
%
 
2.29
   
2.31
   
4.60
 
Horror - Remake
   
The Ring
   
DW
   
10/18/2002
 
$
129,128,133
   
120,220,800
   
249,348,933
   
2,927
   
48,000,000
   
51.79
%
 
48.21
%
 
2.69
   
2.50
   
5.19
 
Horror - Remake
   
The Ring Two
   
DW
   
3/18/2005
 
$
76,231,249
   
85,220,289
   
161,451,538
   
3,341
   
50,000,000
   
47.22
%
 
52.78
%
 
1.52
   
1.70
   
3.23
 
SCI-FI Horror
   
Alien 3
   
Fox
   
5/22/1992
 
$
55,473,545
   
104,300,000
   
159,773,545
   
2,227
   
50,000,000
   
-
   
-
   
1.11
   
2.09
   
3.20
 
Horror - Period
   
The Village
   
BV
   
7/30/2004
 
$
114,197,520
   
142,500,000
   
256,697,520
   
3,733
   
60,000,000
   
44.49
%
 
55.51
%
 
1.90
   
2.38
   
4.28
 
Horror - Terror in the water
   
Deep Blue Sea
   
WB
   
7/30/1999
 
$
73,648,142
   
91,000,000
   
164,648,142
   
2,901
   
60,000,000
   
44.73
%
 
55.27
%
 
1.23
   
1.52
   
2.74
 
SCI-FI Horror
   
Alien Vs. Predator
   
Fox
   
8/13/2004
 
$
80,282,231
   
90,969,765
   
171,251,996
   
3,401
   
60,000,000
   
46.88
%
 
53.12
%
 
1.34
   
1.52
   
2.85
 
Horror - Period
   
Interview with the Vampire
   
WB
   
11/11/1994
 
$
105,264,608
   
118,400,000
   
223,664,608
   
2,604
   
60,000,000
   
47.06
%
 
52.94
%
 
1.75
   
1.97
   
3.73
 
SCI-FI Horror
   
Doom
   
Uni.
   
10/21/2005
 
$
28,212,337
   
27,774,984
   
55,987,321
   
3,044
   
60,000,000
   
50.39
%
 
49.61
%
 
0.47
   
0.46
   
0.93
 
Horror - Remake
   
Psycho (1998)
 
 
Uni.
   
12/4/1998
 
$
21,456,130
   
15,685,000
   
37,141,130
   
2,489
   
60,000,000
   
57.77
%
 
42.23
%
 
0.36
   
0.26
   
0.62
 
Horror - Anthology
   
Grindhouse
   
W/Dim.
   
4/6/2007
 
$
25,037,897
   
20,315
   
25,058,212
   
2,629
   
67,000,000
   
99.92
%
 
0.08
%
 
0.37
   
0.00
   
0.37
 
SCI-FI Horror
   
Signs
   
BV
   
8/2/2002
 
$
227,966,634
   
180,281,283
   
408,247,917
   
3,453
   
72,000,000
   
55.84
%
 
44.16
%
 
3.17
   
2.50
   
5.67
 
SCI-FI Horror
   
Alien Resurrection
   
Fox
   
11/26/1997
 
$
47,795,658
   
113,500,000
   
161,295,658
   
2,449
   
75,000,000
   
29.63
%
 
70.37
%
 
0.64
   
1.51
   
2.15
 
SCI-FI Horror
   
Virus
   
Uni.
   
1/15/1999
 
$
14,036,005
   
16,616,000
   
30,652,005
   
2,018
   
75,000,000
   
45.79
%
 
54.21
%
 
0.19
   
0.22
   
0.41
 
Horror - Remake
   
The Invasion
   
WB
   
8/17/2007
 
$
15,074,191
   
25,072,871
   
40,147,062
   
2,776
   
80,000,000
   
37.55
%
 
62.45
%
 
0.19
   
0.31
   
0.50
 
Horror - Remake
   
The Haunting
   
DW
   
7/23/1999
 
$
91,411,151
   
85,900,000
   
177,311,151
   
2,881
   
80,000,000
   
51.55
%
 
48.45
%
 
1.14
   
1.07
   
2.22
 
Horror - Period
   
Exorcist: The Beginning
   
WB
   
8/20/2004
 
$
41,821,986
   
36,178,600
   
78,000,586
   
2,813
   
80,000,000
   
53.62
%
 
46.38
%
 
0.52
   
0.45
   
0.98
 
Horror - Terror in the water
   
Sphere
   
WB
   
2/13/1998
 
$
37,020,277
   
-
   
-
   
2,814
   
80,000,000
   
-
   
-
   
0.46
   
-
   
-
 
Horror - Remake
   
The Stepford Wives
   
Par.
   
6/11/2004
 
$
59,484,742
   
42,516,884
   
102,001,626
   
3,057
   
90,000,000
   
58.32
%
 
41.68
%
 
0.66
   
0.47
   
1.13
 
Horror - Period
   
Sleepy Hollow
   
Par.
   
11/19/1999
 
$
101,071,502
   
105,000,000
   
206,071,502
   
3,069
   
100,000,000
   
49.05
%
 
50.95
%
 
1.01
   
1.05
   
2.06
 
SCI-FI Horror
   
War of the Worlds
   
Par.
   
6/29/2005
 
$
234,280,354
   
357,465,174
   
591,745,528
   
3,910
   
132,000,000
   
-
   
-
   
1.77
   
2.71
   
4.48
 
SCI-FI Horror
   
I Am Legend
   
WB
   
12/14/2007
 
$
248,815,030
   
262,500,000
   
511,315,030
   
3,648
   
150,000,000
   
48.66
%
 
51.34
%
 
1.66
   
1.75
   
3.41
 
Horror - Period
   
Van Helsing
   
Uni.
   
5/7/2004
 
$
120,177,084
   
180,080,391
   
300,257,475
   
3,580
   
160,000,000
   
40.02
%
 
59.98
%
 
0.75
   
1.13
   
1.88
 
Horror - Comedy
   
Feast
   
W/Dim.
   
9/22/2006
 
$
56,131
   
285,677
   
341,808
   
146
   
-
   
16.42
%
 
83.58
%
 
-
   
-
   
-
 
Horror - Torture
   
Captivity
   
ADF
   
7/13/2007
 
$
2,626,800
   
6,772,940
   
9,399,740
   
1,061
   
-
   
27.95
%
 
72.05
%
 
-
   
-
   
-
 
Horror - Terror in the water
   
Jaws IV: The Revenge
   
Uni.
   
7/17/1987
 
$
20,763,013
   
31,118,000
   
51,881,013
   
1,611
   
-
   
40.02
%
 
59.98
%
 
-
   
-
   
-
 
Horror - Terror in the water
   
Into the Blue
   
Sony
   
9/30/2005
 
$
18,801,234
   
25,633,205
   
44,434,439
   
2,789
   
-
   
42.31
%
 
57.69
%
 
-
   
-
   
-
 
Horror - Terror in the water
   
Jaws 2
   
Uni.
   
6/16/1978
 
$
81,766,007
   
106,118,000
   
187,884,007
   
640
   
-
   
43.52
%
 
56.48
%
 
-
   
-
   
-
 
Horror - Comedy
   
Shaun of the Dead
   
Rog.
   
9/24/2004
 
$
13,542,874
   
16,496,518
   
30,039,392
   
675
   
-
   
45.08
%
 
54.92
%
 
-
   
-
   
-
 
Horror - Terror in the water
   
Anaconda
   
Sony
   
4/11/1997
 
$
65,885,767
   
71,000,000
   
136,885,767
   
2,456
   
-
   
48.13
%
 
51.87
%
 
-
   
-
   
-
 
SCI-FI Horror
   
The Fly II
   
Fox
   
2/10/1989
 
$
20,021,322
   
18,881,857
   
38,903,179
   
1,528
   
-
   
51.46
%
 
48.54
%
 
-
   
-
   
-
 
Horror - Remake
   
Dark Water
   
BV
   
7/8/2005
 
$
25,473,352
   
24,010,000
   
49,483,352
   
2,657
   
-
   
51.48
%
 
48.52
%
 
-
   
-
   
-
 
Horror - Terror in the water
   
Jaws 3-D
   
Uni.
   
7/22/1983
 
$
45,517,055
   
42,470,000
   
87,987,055
   
1,311
   
-
   
51.73
%
 
48.27
%
 
-
   
-
   
-
 
Horror - Comedy
   
Ghostbusters II
   
Col.
   
6/16/1989
 
$
112,494,738
   
102,900,000
   
215,394,738
   
2,410
   
-
   
52.23
%
 
47.77
%
 
-
   
-
   
-
 
Horror - Torture
   
Saw IV
   
LGF
   
10/26/2007
 
$
63,300,095
   
56,235,824
   
119,535,919
   
3,183
   
-
   
52.95
%
 
47.05
%
 
-
   
-
   
-
 
Horror - Comedy
   
The Frighteners
   
Uni.
   
7/19/1996
 
$
16,759,216
   
12,600,000
   
29,359,216
   
1,675
   
-
   
57.08
%
 
42.92
%
 
-
   
-
   
-
 
Horror - Torture
   
High Tension
   
Lions
   
6/10/2005
 
$
3,681,066
   
2,610,892
   
6,291,958
   
1,323
   
-
   
58.50
%
 
41.50
%
 
-
   
-
   
-
 
Horror - Torture
   
Wolf Creek
   
W/Dim.
   
12/25/2005
 
$
16,188,180
   
11,463,426
   
27,651,606
   
1,761
   
-
   
58.54
%
 
41.46
%
 
-
   
-
   
-
 
SCI-FI Horror
   
Aliens
   
Fox
   
7/18/1986
 
$
85,160,248
   
45,900,000
   
131,060,248
   
1,454
   
-
   
64.98
%
 
35.02
%
 
-
   
-
   
-
 
Horror - Comedy
   
Club Dread
   
FoxS
   
2/27/2004
 
$
5,001,708
   
2,564,099
   
7,565,807
   
1,807
   
-
   
66.11
%
 
33.89
%
 
-
   
-
   
-
 
Horror - Remake
   
The Fly
   
Fox
   
8/15/1986
 
$
40,456,565
   
20,172,594
   
60,629,159
   
1,201
   
-
   
66.73
%
 
33.27
%
 
-
   
-
   
-
 
Horror - Period
   
The Missing
   
SonR
   
11/26/2003
 
$
27,011,180
   
11,353,097
   
38,364,277
   
2,756
   
-
   
70.41
%
 
29.59
%
 
-
   
-
   
-
 
Horror - Torture
   
The Hitcher (2007)
 
 
Rog.
   
1/19/2007
 
$
16,472,961
   
6,722,295
   
23,195,256
   
2,836
   
-
   
71.02
%
 
28.98
%
 
-
   
-
   
-
 
Horror - Comedy
   
Fido
   
RAtt.
   
6/15/2007
 
$
304,533
   
121,691
   
426,224
   
67
   
-
   
71.45
%
 
28.55
%
 
-
   
-
   
-
 
Horror - Remake
   
Halloween (2007)
 
 
MGM/W
   
8/31/2007
 
$
58,272,029
   
19,892,630
   
78,164,659
   
3,475
   
-
   
74.55
%
 
25.45
%
 
-
   
-
   
-
 
 
SANLI PASTORE & HILL, INC.
134



 
 Appendix B
Platinum Studios, Inc.
Horror Movies
Date of Value: March 31,2008
 


               
Data from Box Office Mojo
 
Calculated by SP&H
 
Type
 
Title
 
Studio
 
Date Released
 
Demestic Revenues
 
International Revenues
 
Worldwide Revenues
 
Theaters
 
Budget
 
Demestic as % of Worldwide Revenues
 
International as % of Worldwide Revenues
 
Demestic Revenues / Budget
 
International Revenues / Budget
 
Worldwide Revenues / Budget
 
                                                       
Horror - Remake
   
Black Christmas (2006)
 
 
MGM/W
   
12/25/2006
 
$
16,273,581
   
4,083,539
   
20,357,120
   
1,544
   
-
   
79.94
%
 
20.06
%
 
-
   
-
   
-
 
Horror - Remake
   
One Missed Call
   
WB
   
1/4/2008
 
$
25,082,427
   
290,329
   
25,372,756
   
2,240
   
-
   
98.86
%
 
1.14
%
 
-
   
-
   
-
 
Horror - Terror in the water
   
Orca
   
Par.
   
7/13/1977
 
$
14,717,854
   
-
   
-
   
-
   
-
   
-
   
-
   
-
   
-
   
-
 
Horror - Comedy
   
Return of the Living Dead 2
   
Lori
   
1/15/1988
 
$
9,205,924
   
-
   
-
   
1,467
   
-
   
-
   
-
   
-
   
-
   
-
 
Horror - Comedy
   
Critters 2: The Main Course
   
NL
   
4/29/1988
 
$
3,813,293
   
-
   
-
   
1,114
   
-
   
-
   
-
   
-
   
-
   
-
 
Horror - Terror in the water
   
Deepstar Six
   
TriS
   
1/13/1989
 
$
8,143,225
   
-
   
-
   
1,118
   
-
   
-
   
-
   
-
   
-
   
-
 
Horror - Comedy
   
Fright Night II
   
NCeV
   
5/19/1989
 
$
2,983,784
   
-
   
-
   
161
   
-
   
-
   
-
   
-
   
-
   
-
 
Horror - Comedy
   
Behind the Mask: The Rise of Leslie Vernon
   
Anch.
   
3/16/2007
 
$
69,136
   
-
   
-
   
72
   
-
   
-
   
-
   
-
   
-
   
-
 
Horror - Terror in the water
   
The Deep
   
Col.
   
6/17/1977
 
$
47,346,365
   
-
   
-
   
731
   
-
   
-
   
-
   
-
   
-
   
-
 
Horror - Remake
   
Invasion of the Body Snatchers
   
UA
   
12/22/1978
 
$
24,946,533
   
-
   
-
   
445
   
-
   
-
   
-
   
-
   
-
   
-
 
SCI-FI Horror
   
Altered States
   
WB
   
12/25/1980
 
$
19,853,892
   
-
   
-
   
-
   
-
   
-
   
-
   
-
   
-
   
-
 
SCI-FI Horror
   
Scanners (1981)
 
 
Emb
   
1/14/1981
 
$
14,225,876
   
-
   
-
   
-
   
-
   
-
   
-
   
-
   
-
   
-
 
Horror - Comedy
   
An American Werewolf in London
   
Uni.
   
8/21/1981
 
$
30,565,292
   
-
   
-
   
-
   
-
   
-
   
-
   
-
   
-
   
-
 
Horror - Remake
   
Cat People
   
Uni.
   
4/2/1982
 
$
7,000,000
   
-
   
-
   
600
   
-
   
-
   
-
   
-
   
-
   
-
 
Horror - Remake
   
The Thing
   
Uni.
   
6/25/1982
 
$
13,782,838
   
-
   
-
   
910
   
-
   
-
   
-
   
-
   
-
   
-
 
SCI-FI Horror
   
The Thing
   
Uni.
   
6/25/1982
 
$
13,782,838
   
-
   
-
   
910
   
-
   
-
   
-
   
-
   
-
   
-
 
Horror - Comedy
   
National Lampoon's Class Reunion
   
Fox
   
10/29/1982
 
$
10,054,150
   
-
   
-
   
1,125
   
-
   
-
   
-
   
-
   
-
   
-
 
Horror - Anthology
   
Creepshow
   
WB
   
11/12/1982
 
$
21,028,755
   
-
   
-
   
1,132
   
-
   
-
   
-
   
-
   
-
   
-
 
SCI-FI Horror
   
Videodrome
   
Uni.
   
2/4/1983
 
$
2,120,439
   
-
   
-
   
600
   
-
   
-
   
-
   
-
   
-
   
-
 
Horror - Anthology
   
Twilight Zone: The Movie
   
WB
   
6/24/1983
 
$
29,450,919
   
-
   
-
   
1,288
   
-
   
-
   
-
   
-
   
-
   
-
 
Horror - Anthology
   
Nightmares
   
Uni.
   
9/2/1983
 
$
6,670,680
   
-
   
-
   
1,025
   
-
   
-
   
-
   
-
   
-
   
-
 
Horror - Comedy
   
Gremlins
   
WB
   
6/8/1984
 
$
153,083,102
   
-
   
-
   
1,537
   
-
   
-
   
-
   
-
   
-
   
-
 
Horror - Anthology
   
Cat's Eye
   
MGM
   
4/12/1985
 
$
13,086,298
   
-
   
-
   
1,492
   
-
   
-
   
-
   
-
   
-
   
-
 
SCI-FI Horror
   
Lifeforce
   
TriS
   
6/21/1985
 
$
11,603,545
   
-
   
-
   
1,526
   
-
   
-
   
-
   
-
   
-
   
-
 
Horror - Comedy
   
Fright Night
   
Col.
   
8/2/1985
 
$
24,922,237
   
-
   
-
   
1,545
   
-
   
-
   
-
   
-
   
-
   
-
 
Horror - Comedy
   
Return of the Living Dead
   
Orion
   
8/16/1985
 
$
14,237,880
   
-
   
-
   
1,506
   
-
   
-
   
-
   
-
   
-
   
-
 
Horror - Comedy
   
Once Bitten
   
Gold.
   
11/15/1985
 
$
10,000,000
   
-
   
-
   
1,095
   
-
   
-
   
-
   
-
   
-
   
-
 
Horror - Comedy
   
Critters
   
NL
   
4/11/1986
 
$
13,167,232
   
-
   
-
   
633
   
-
   
-
   
-
   
-
   
-
   
-
 
Horror - Remake
   
Invaders From Mars
   
Can.
   
6/6/1986
 
$
4,884,663
   
-
   
-
   
1,212
   
-
   
-
   
-
   
-
   
-
   
-
 
Horror - Comedy
   
Vamp
   
NW
   
7/18/1986
 
$
4,941,117
   
-
   
-
   
1,104
   
-
   
-
   
-
   
-
   
-
   
-
 
SCI-FI Horror
   
Maximum Overdrive
   
DEG
   
7/25/1986
 
$
7,433,663
   
-
   
-
   
1,198
   
-
   
-
   
-
   
-
   
-
   
-
 
Horror - Anthology
   
Deadtime Stories
   
PEC
   
11/28/1986
 
$
2,750,741
   
-
   
-
   
255
   
-
   
-
   
-
   
-
   
-
   
-
 
Horror - Comedy
   
Little Shop of Horrors
   
WB
   
12/19/1986
 
$
38,748,395
   
-
   
-
   
1,183
   
-
   
-
   
-
   
-
   
-
   
-
 
SCI-FI Horror
   
The Kindred
   
FMEnt
   
1/9/1987
 
$
2,407,024
   
-
   
-
   
566
   
-
   
-
   
-
   
-
   
-
   
-
 
Horror - Comedy
   
Evil Dead 2
   
DEG
   
3/13/1987
 
$
5,923,044
   
-
   
-
   
310
   
-
   
-
   
-
   
-
   
-
   
-
 
Horror - Period
   
Gothic
   
Vest
   
4/10/1987
 
$
916,172
   
-
   
-
   
20
   
-
   
-
   
-
   
-
   
-
   
-
 
Horror - Anthology
   
Creepshow 2
   
NW
   
5/1/1987
 
$
14,000,000
   
-
   
-
   
1,012
   
-
   
-
   
-
   
-
   
-
   
-
 
Horror - Anthology
   
The Offspring
   
MovE
   
9/4/1987
 
$
1,355,728
   
-
   
-
   
137
   
-
   
-
   
-
   
-
   
-
   
-
 
SCI-FI Horror
   
Monkey Shines
   
Orion
   
7/29/1988
 
$
5,344,577
   
-
   
-
   
1,181
   
-
   
-
   
-
   
-
   
-
   
-
 
SCI-FI Horror
   
The Blob
   
TriS
   
8/5/1988
 
$
8,247,943
   
-
   
-
   
1,081
   
-
   
-
   
-
   
-
   
-
   
-
 
SCI-FI Horror
   
Watchers
   
Uni.
   
12/2/1988
 
$
940,173
   
-
   
-
   
161
   
-
   
-
   
-
   
-
   
-
   
-
 
SCI-FI Horror
   
Deepstar Six
   
TriS
   
1/13/1989
 
$
8,143,225
   
-
   
-
   
1,118
   
-
   
-
   
-
   
-
   
-
   
-
 
SCI-FI Horror
   
Leviathan
   
MGM
   
3/17/1989
 
$
15,704,614
   
-
   
-
   
1,393
   
-
   
-
   
-
   
-
   
-
   
-
 
Horror - Anthology
   
After Midnight
   
MGM
   
11/3/1989
 
$
76,325
   
-
   
-
   
224
   
-
   
-
   
-
   
-
   
-
   
-
 
Horror - Comedy
   
Tremors
   
Uni.
   
1/19/1990
 
$
16,667,084
   
-
   
-
   
1,477
   
-
   
-
   
-
   
-
   
-
   
-
 
Horror - Anthology
   
Tales From the Darkside: The Movie
   
Par.
   
5/4/1990
 
$
16,324,573
   
-
   
-
   
1,535
   
-
   
-
   
-
   
-
   
-
   
-
 
Horror - Comedy
   
Gremlins 2: The New Batch
   
WB
   
6/15/1990
 
$
41,482,207
   
-
   
-
   
2,155
   
-
   
-
   
-
   
-
   
-
   
-
 
Horror - Comedy
   
Arachnophobia
   
BV
   
7/20/1990
 
$
53,208,180
   
-
   
-
   
2,005
   
-
   
-
   
-
   
-
   
-
   
-
 
Horror - Comedy
   
Repossessed
   
NL
   
9/14/1990
 
$
1,382,462
   
-
   
-
   
115
   
-
   
-
   
-
   
-
   
-
   
-
 
SCI-FI Horror
   
Hardware
   
Mira.
 
 
9/14/1990
 
$
5,728,953
   
-
   
-
   
695
   
-
   
-
   
-
   
-
   
-
   
-
 
Horror - Remake
   
Night of the Living Dead
   
Col.
   
10/19/1990
 
$
5,835,247
   
-
   
-
   
1,544
   
-
   
-
   
-
   
-
   
-
   
-
 
Horror - Anthology
   
Two Evil Eyes
   
Tau
   
10/25/1991
 
$
349,618
   
-
   
-
   
150
   
-
   
-
   
-
   
-
   
-
   
-
 
Horror - Comedy
   
Buffy the Vampire Slayer
   
Fox
   
7/31/1992
 
$
16,624,456
   
-
   
-
   
1,981
   
-
   
-
   
-
   
-
   
-
   
-
 
Horror - Comedy
   
Innocent Blood
   
WB
   
9/25/1992
 
$
4,943,279
   
-
   
-
   
1,326
   
-
   
-
   
-
   
-
   
-
   
-
 
Horror - Comedy
   
Dead Alive
   
Trim.
   
2/12/1993
 
$
242,623
   
-
   
-
   
11
   
-
   
-
   
-
   
-
   
-
   
-
 
Horror - Comedy
   
Army of Darkness
   
Uni.
   
2/19/1993
 
$
11,502,976
   
-
   
-
   
1,391
   
-
   
-
   
-
   
-
   
-
   
-
 
SCI-FI Horror
   
Body Snatchers
   
WB
   
1/14/1994
 
$
428,868
   
-
   
-
   
34
   
-
   
-
   
-
   
-
   
-
   
-
 
Horror - Period
   
Cronos
   
Oct.
   
4/1/1994
 
$
621,392
   
-
   
-
   
28
   
-
   
-
   
-
   
-
   
-
   
-
 
Horror - Remake
   
Village of the Damned
   
Uni.
   
4/28/1995
 
$
9,418,365
   
-
   
-
   
1,919
   
-
   
-
   
-
   
-
   
-
   
-
 
Horror - Anthology
   
Tales from the Hood
   
Sav.
   
5/26/1995
 
$
11,837,928
   
-
   
-
   
862
   
-
   
-
   
-
   
-
   
-
   
-
 
Horror - Comedy
   
Vampire in Brooklyn
   
Par.
   
10/27/1995
 
$
19,751,736
   
-
   
-
   
2,307
   
-
   
-
   
-
   
-
   
-
   
-
 
Horror - Comedy
   
Dracula: Dead and Loving It
   
Sony
   
12/22/1995
 
$
10,772,144
   
-
   
-
   
1,425
   
-
   
-
   
-
   
-
   
-
   
-
 
SCI-FI Horror
   
Screamers
   
Sony
   
1/26/1996
 
$
5,711,695
   
-
   
-
   
1,560
   
-
   
-
   
-
   
-
   
-
   
-
 
Horror - Comedy
   
Cemetary Man
   
Oct.
   
4/26/1996
 
$
253,986
   
-
   
-
   
25
   
-
   
-
   
-
   
-
   
-
   
-
 
Horror - Comedy
   
Bordello of Blood
   
Uni.
   
8/16/1996
 
$
5,781,045
   
-
   
-
   
1,695
   
-
   
-
   
-
   
-
   
-
   
-
 
Horror - Period
   
The Ghost and the Darkness
   
Par.
   
10/11/1996
 
$
38,619,405
   
-
   
-
   
2,202
   
-
   
-
   
-
   
-
   
-
   
-
 
SCI-FI Horror
   
Event Horizon
   
Par.
   
8/15/1997
 
$
26,673,242
   
-
   
-
   
2,328
   
-
   
-
   
-
   
-
   
-
   
-
 
Horror - Terror in the water
   
Deep Rising
   
BV
 
 
1/30/1998
 
$
11,203,026
   
-
   
-
   
1,788
   
-
   
-
   
-
   
-
   
-
   
-
 
Horror - Torture
   
Strangeland
   
Art.
   
10/2/1998
 
$
713,239
   
-
   
-
   
315
   
-
   
-
   
-
   
-
   
-
   
-
 
Horror - Period
   
The Devil's Backbone
   
SPC
   
11/21/2001
 
$
755,249
   
-
   
-
   
35
   
-
   
-
   
-
   
-
   
-
   
-
 
Horror - Period
   
Dominion: Prequel to the Exorcist
   
WB
   
5/20/2005
 
$
251,495
   
-
   
-
   
110
   
-
   
-
   
-
   
-
   
-
   
-
 
Horror - Anthology
   
After Dark's Horror Fest: 8 Films to Die For
   
Free
   
11/17/2006
 
$
2,575,000
   
-
   
-
   
488
   
-
   
-
   
-
   
-
   
-
   
-
 
Horror - Anthology
   
After Dark's Horror fest 2
   
ADF
   
11/9/2007
 
$
874,635
   
0
   
874,635
   
323
   
-
   
100.00
%
 
0.00
%
 
-
   
-
   
-
 
Horror - Comedy
   
Teeth
   
RAtt.
   
1/18/2008
 
$
36,530
   
-
   
-
   
4
   
-
   
-
   
-
   
-
   
-
   
-
 
SCI-FI Horror
   
The Fly
   
Fox
   
8/15/1986
 
$
40,456,565
   
20,172,594
   
60,629,159
   
1,201
   
-
   
-
   
-
   
-
   
-
   
-
 
Horror - Period
   
Mary Reilly
   
Sony
   
2/23/1996
 
$
5,707,094
   
6,672,308
   
12,379,402
   
1,470
   
-
   
-
   
-
   
-
   
-
   
-
 
Horror - Torture
   
Cube
   
Trim.
   
9/11/1998
 
$
501,818
   
-
   
-
   
24
   
-
   
-
   
-
   
-
   
-
   
-
 
Horror - Period
   
Below
   
Dim.
   
10/11/2002
 
$
605,562
   
-
   
-
   
353
   
-
   
-
   
-
   
-
   
-
   
-
 
Horror - Torture
   
Chaos
   
Din.
   
8/10/2005
 
$
10,289
   
-
   
-
   
2
   
-
   
-
   
-
   
-
   
-
   
-
 
Horror - Remake
   
Night of the Living Dead 3D
   
MME
   
11/10/2006
 
$
271,000
   
1,178,945
   
1,449,945
   
145
   
-
   
-
   
-
   
-
   
-
   
-
 
Horror - Comedy
   
Hatchet
   
Anch.
   
9/7/2007
   
-
   
-
   
-
   
78
   
-
   
-
   
-
   
-
   
-
   
-
 
Horror - Torture
   
The Strangers
   
Rog.
   
-
   
-
   
-
   
-
   
-
   
-
   
-
   
-
   
-
   
-
   
-
 
Horror - Comedy
   
Dead 5: Rave to the Grave
   
Free
   
-
   
-
   
-
   
-
   
-
   
-
   
-
   
-
   
-
   
-
   
-
 
 
Summary Statistics
                                     
   
Demestic
Revenues
 
International
Revenues
 
Worldwide
Revenues
 
Theaters
 
Budget
 
Demestic
as % of
Worldwide
Revenues
 
International
as % of
Worldwide
Revenues
 
Demestic
Revenues /
Budget
 
International
Revenues /
Budget
 
Worldwide
Revenues /
Budget
 
                                           
Count
   
185
   
102
   
102
   
182
   
82
   
95
   
95
   
73
   
66
   
65
 
Min
   
10,289
   
0
   
341,808
   
2
   
500,000
   
0.02
   
0.00
   
0.01
   
0.00
   
0.37
 
LQ
   
5,923,044
   
12,936,750
   
31,811,338
   
910
   
14,250,000
   
0.46
   
0.36
   
0.75
   
0.66
   
1.72
 
Median
   
19,363,565
   
27,783,077
   
68,617,041
   
1,699
   
30,000,000
   
0.55
   
0.45
   
1.23
   
1.52
   
2.79
 
Mean
   
35,780,236
   
51,031,877
   
105,148,813
   
1,740
   
37,201,220
   
0.55
   
0.45
   
4.03
   
3.60
   
8.06
 
UQ
   
41,867,960
   
77,875,475
   
147,654,306
   
2,696
   
49,500,000
   
0.64
   
0.54
   
2.18
   
2.17
   
4.48
 
Max
   
260,000,000
   
357,465,174
   
591,745,528
   
3,910
   
160,000,000
   
1.00
   
0.98
   
61.22
   
48.11
   
109.34
 
Std Dev
   
47,174,557
   
58,585,396
   
108,810,944
   
1,084
   
32,480,682
   
0.16
   
0.16
   
9.91
   
8.36
   
18.81
 
Mean + 2*Std Dev
   
130,129,349
   
168,202,670
   
322,770,701
   
3,907
   
102,162,583
   
0.88
   
0.77
   
23.85
   
20.31
   
45.69
 
Mean - 2*Std Dev
   
(58,568,877
)
 
(66,138,915
)
 
(112,473,075
)
 
(428
)
 
(27,760,144
)
 
0.23
   
0.12
   
(15.79
)
 
(13.12
)
 
(29.57
)
CV
   
1.32
   
1.15
   
1.03
   
0.62
   
0.87
   
0.30
   
0.36
   
2.46
   
2.32
   
2.33
 
 
SANLI PASTORE & HILL, INC.
135



 
 Appendix C
Platinum Studios, Inc.
Film Library Deals
Date of Value: March 31,2008
 


               
Data from Vogel & Press Releases
 
Calc. by SP&H
 
Year
 
Assets Transferred
 
Sold by
 
Bought by
 
Number of
 Features
 
Approximate
 Price
 
Price per
Feature
 
                           
1957
   
700 WB features, shorts, cartoons
   
Associated Artist
 
 
United Artist
   
700
   
30,000,000
   
42,857
 
1958
   
750 pre-1948 features
   
Paramount
 
 
MCA
   
750
   
50,000,000
   
66,667
 
1979
   
500 features
   
American International Pictures
 
 
Filmways
   
500
   
25,000,000
   
50,000
 
1982
   
500 features
   
Filmways
 
 
Orion Pictures
   
500
   
26,000,000
   
52,000
 
1993
   
200 features
   
New Line
 
 
Turner Broadcasting
   
200
   
500,000,000
   
n/a
 
1997
   
2,000 features
   
Orion/Samuel Goldwyn
 
 
Metro-Goldwyn-Mayer
   
2,000
   
573,000,000
   
286,500
 
1/9/2008
   
Acquisition results in getting all-rights library of 1900 movie titles
   
RCV Entertainment
 
 
Entertainment One Ltd.
   
1,900
   
41,500,000
   
21,842
 
12/3/2006
   
Acquisition results in ownership of library of 7000 filmtitles
   
Artisan Entertainment
 
 
Lions Gate Entertainment
   
7,000
   
220,000,000
   
31,429
 
10/5/2006
   
Library of over 600 TV movies, mini series
   
Crown Media
 
 
RHI Entertainment
   
600
   
160,000,000
   
266,667
 
3/17/2006
   
Acquisition of Paramount Pictures' Dreamworks film library
   
Viacom
 
 
Soros Strategic Partners LP & Dune Entertainment II LLC
   
-
   
900,000,000
   
-
 
6/22/2001
   
Acquisition results in ownership of branded characters including Casper, Richie Rich
   
Harvey Entertainment Co.
   
Classic Media LLC
   
-
   
17,000,000
   
-
 
 
Summary Statistics
             
   
Number of
Features
 
Approximate
Price
 
Price per
Feature
 
               
Count
   
9
   
11
   
8
 
Min
   
200
   
17,000,000
   
21,842
 
LQ
   
500
   
28,000,000
   
40,000
 
Median
   
700
   
50,000,000
   
51,000
 
Mean
   
1,572
   
231,136,364
   
102,245
 
UQ
   
1,900
   
360,000,000
   
116,667
 
Max
   
7,000
   
900,000,000
   
286,500
 
Std Dev
   
2,131
   
296,879,950
   
108,569
 
Mean + 2*Std Dev
   
5,833
   
824,896,263
   
319,383
 
Mean - 2*Std Dev
   
(2,689
)
 
(362,623,536
)
 
(114,893
)
CV
   
1.36
   
1.28
   
1.06
 
 
Source: Vogel, Harold L.: "Entertainment Industry Economics" Seventh Edition; and Press Releases.

SANLI PASTORE & HILL, INC.
136

 
 

 
Appendix D
Platinum Studios, Inc.
Direct-to-DVD Movies
Date of Value: March 31,2008
 

 
           
Data from Video Business
 
Calc. by SP&H
 
Release Date
 
 Direct-to-DVD Title
 
Label / Distributor 
 
Revenues
 
Average
Budget
 
Rank 
 
 Revenue to
Avgerage Budget
 
                            
Sept 27/05
   
Family Guy Stwewie Griffin: The Untold Story
   
Fox
   
78,200,000
   
4,000,000
   
1
   
19.6
 
Feb 1/05
   
Mulan II
   
BV
   
61,600,000
   
4,000,000
   
2
   
15.4
 
Jun 14/05
   
Tarzan II
   
BV
   
47,100,000
   
4,000,000
   
3
   
11.8
 
Aug 30/05
   
Lilo & Stitch 2: StitchHas a Glitch
   
BV
   
43,700,000
   
4,000,000
   
4
   
10.9
 
Dec 13/05
   
Kronk's New Groove
   
BV
   
24,200,000
   
4,000,000
   
5
   
6.1
 
Sept 27/05
   
Carlito's Way: Rise to Power
   
Universal
   
22,100,000
   
4,000,000
   
6
   
5.5
 
Sept 20/05
   
Barbie Fairytopia
   
Lions Gate
   
20,600,000
   
4,000,000
   
7
   
5.2
 
May 3/05
   
The Sandlot 2
   
Fox
   
19,600,000
   
4,000,000
   
8
   
4.9
 
Jan 18/05
   
Aladdin 2&3 Collection
   
BV
   
19,000,000
   
4,000,000
   
9
   
4.8
 
Dec 26/05
   
American Pie: Band Camp
   
Universal
   
18,600,000
   
4,000,000
   
10
   
4.7
 
Dec 7/05
   
Blue Collar Comedy Tour Rides
   
Par
   
17,600,000
   
4,000,000
   
11
   
4.4
 
Sept 20/05
   
Barbie and the Magic of Pegasus
   
Lions Gate
   
16,000,000
   
4,000,000
   
12
   
4.0
 
Feb 8/05
   
Aloha Scooby-Doo
   
WB
   
14,000,000
   
4,000,000
   
13
   
3.5
 
Feb 15/05
   
Into the Sun
   
Sony
   
12,700,000
   
4,000,000
   
14
   
3.2
 
Jan 11/05
   
LBT: Tinysauruses
   
Universal
   
11,500,000
   
4,000,000
   
15
   
2.9
 
Sept 13/05
   
Pooh's Heffalump Halloween Movie
   
BV
   
11,100,000
   
4,000,000
   
16
   
2.8
 
Dec 28/05
   
Wake of Death
   
Sony
   
10,500,000
   
4,000,000
   
17
   
2.6
 
Aug 31/05
   
The Lion King 2
   
BV
   
9,900,000
   
4,000,000
   
18
   
2.5
 
Feb 15/05
   
Control
   
Sony
   
8,700,000
   
4,000,000
   
19
   
2.2
 
Sept 28/05
   
Barbie as the Princess and Pauper
   
Lions Gate
   
8,400,000
   
4,000,000
   
20
   
2.1
 
Sept 13/05
   
Rock Angelz
   
Fox
   
7,900,000
   
4,000,000
   
21
   
2.0
 
May 31/05
   
Submerged
   
Sony
   
7,800,000
   
4,000,000
   
22
   
2.0
 
Oct 11/05
   
11:14
   
NL / WB
   
6,700,000
   
4,000,000
   
23
   
1.7
 
Feb 15/05
   
PokemonL Destiny Deoxys
   
BV
   
6,100,000
   
4,000,000
   
24
   
1.5
 
Oct 11/05
   
Bionicle 3
   
BV
   
5,900,000
   
4,000,000
   
25
   
1.5
 
 
Summary Statistics
 
 
 
 
 
 
 
 
 
Revenues
 
Average
Budget
 
Revenue to
Avgerage Budget
 
 
 
 
 
 
 
 
 
Count
   
25
   
25
   
25
 
Min
   
5,900,000
   
4,000,000
   
1.5
 
LQ
   
8,700,000
   
4,000,000
   
2.2
 
Median
   
14,000,000
   
4,000,000
   
3.5
 
Mean
   
20,380,000
   
4,000,000
   
5.1
 
UQ
   
20,600,000
   
4,000,000
   
5.2
 
Max
   
78,200,000
   
4,000,000
   
19.6
 
Std Dev
   
18,276,807
   
0
   
4.6
 
Mean + 2*Std Dev
   
56,933,614
   
4,000,000
   
14.2
 
Mean - 2*Std Dev
   
(16,173,614
)
 
4,000,000
   
(4.0
)
CV
   
0.90
   
0.00
   
0.90
 
 
Source: Video Business; Year End 2005 Top DVD Premiere Titles

SANLI PASTORE & HILL, INC.
137



 
Appendix E
Platinum Studios, Inc.
User generated Content Sites Deals
Date of Value: March 31,2008
 

 
           
Data from Press Releases
 
Calc. by SP&H
 
Date
 
User Generated Content Sites
 
Bought by 
 
Deal Price
 
Inbound Links
 
Compete
Monthly
Visitors
 
Quantcast
Monthly
Visitors
 
Average
Uniques
 
Alexa
Ranking
 
Page
Rank
 
Deal
Price/CMV
 
Deal
Price/QMV
 
Deal
Price/Avg
Uniques
 
                                                   
Jan-07
   
MyBlogLog.com
   
Yahoo!
 
$
10,000,000
   
1,746,490
   
1,972,847
   
84,992
   
1,028,920
   
432
   
7
   
5.07
   
117.66
   
9.72
 
Aug-07
   
TreeHugger
   
Discovery Communications
 
$
10,000,000
   
-
   
597,574
   
1,574,718
   
1,086,146
   
-
   
-
   
16.73
   
6.35
   
9.21
 
Mar-07
   
Insider Pages
   
CitySearch
 
$
13,000,000
   
-
   
1,738,119
   
3,300,252
   
2,519,186
   
-
   
-
   
7.48
   
3.94
   
5.16
 
Jun-05
   
Flickr.com
   
Yahoo!
 
$
25,000,000
   
51,779,871
   
23,643,614
   
9,700,000
   
16,671,807
   
36
   
8
   
1.06
   
2.58
   
1.50
 
Jul-07
   
Recipezaar.com
   
Scripps Networks
 
$
25,000,000
   
-
   
4,017,077
   
3,587,948
   
3,802,513
   
-
   
-
   
6.22
   
6.97
   
6.57
 
Aug-07
   
Kaboodle
   
Hearst Interactive Media
 
$
30,000,000
   
-
   
2,428,997
   
4,039,611
   
3,234,304
   
-
   
-
   
12.35
   
7.43
   
9.28
 
May-07
   
StumbleUpon.com
   
Ebay
 
$
75,000,000
   
1,983,910
   
1,313,586
   
659,239
   
986,413
   
300
   
8
   
57.10
   
113.77
   
-
 
Jun-07
   
Feedburner.com
   
Google
 
$
100,000,000
   
100,244,672
   
5,478,321
   
592,976
   
3,035,649
   
323
   
8
   
18.25
   
168.64
   
32.94
 
Dec-05
   
del.icio.us
   
Yahoo!
 
$
250,000,000
   
171,905,738
   
1,699,128
   
1,300,000
   
1,499,564
   
248
   
8
   
147.13
   
192.31
   
-
 
May-07
   
PhotoBucket.com
   
MySpace
 
$
250,000,000
   
144,789,477
   
25,548,801
   
14,000,000
   
19,774,401
   
40
   
8
   
9.79
   
17.86
   
12.64
 
May-07
   
last.fm
   
CBS Interactive
 
$
280,000,000
   
14,448,992
   
1,150,875
   
713,976
   
932,426
   
304
   
7
   
243.29
   
392.17
   
-
 
Jul-05
   
MySpace.com
   
News Corporation
 
$
580,000,000
   
92,285,806
   
62,285,849
   
53,000,000
   
57,642,925
   
6
   
8
   
9.31
   
10.94
   
10.06
 
Oct-06
   
YouTube.com
   
Google
 
$
1,650,000,000
   
75,539,411
   
41,422,790
   
43,000,000
   
42,211,395
   
9
   
8
   
39.83
   
38.37
   
39.09
 
 
Summary Statistics
                                 
   
Deal Price
 
Inbound Links
 
Compete
Monthly
Visitors
 
Quantcast
Monthly
Visitors
 
Average
Uniques
 
Deal
Price/CMV
 
Deal
Price/QMV
 
Deal
Price/Avg
Uniques
 
                                   
Count
   
13
   
9
   
13
   
13
   
13
   
13
   
13
   
10
 
Min
   
10,000,000
   
1,746,490
   
597,574
   
84,992
   
932,426
   
1.06
   
2.58
   
1.50
 
LQ
   
25,000,000
   
14,448,992
   
1,699,128
   
713,976
   
1,086,146
   
7.48
   
6.97
   
7.23
 
Median
   
75,000,000
   
75,539,411
   
2,428,997
   
3,300,252
   
3,035,649
   
12.35
   
17.86
   
9.50
 
Mean
   
253,692,308
   
72,747,152
   
13,330,583
   
10,427,209
   
11,878,896
   
44.12
   
83.00
   
13.62
 
UQ
   
250,000,000
   
100,244,672
   
23,643,614
   
9,700,000
   
16,671,807
   
39.83
   
117.66
   
12.00
 
Max
   
1,650,000,000
   
171,905,738
   
62,285,849
   
53,000,000
   
57,642,925
   
243.29
   
392.17
   
39.09
 
Std Dev
   
451,272,901
   
61,293,376
   
19,498,365
   
17,272,810
   
18,225,187
   
71.56
   
114.94
   
12.28
 
Mean + 2*Std Dev
   
1,156,238,109
   
195,333,905
   
52,327,313
   
44,972,829
   
48,329,270
   
187.24
   
312.87
   
38.18
 
Mean - 2*Std Dev
   
(648,853,493
)
 
(49,839,601
)
 
(25,666,147
)
 
(24,118,411
)
 
(24,571,478
)
 
(98.99
)
 
(146.88
)
 
(10.94
)
CV
   
1.78
   
0.84
   
1.46
   
1.66
   
1.53
   
1.62
   
1.38
   
0.90
 
 
SANLI PASTORE & HILL, INC.
138

 

 
Appendix F
Platinum Studios, Inc.
General Content/E-commerce Sites Deals Under $30 million
Date of Value: March 31,2008
 

 
           
Data from Press Releases
 
Calc. by SP&H
 
Date
 
General Content Sites
 
Bought by 
 
Deal Price
 
Compete
Monthly
Visitors
 
Quantcast
Monthly
Visitors
 
Avgerage
Monthly
Uniques
 
Deal
Price/CMV
 
Deal
Price/QMV
 
Deal
Price/Average
Monthly Uniques
 
                                       
10/2/2006
   
Renovation Experts.com (Renex, Inc.)
 
 
Website Pros, Inc.
 
$
8,000,000
   
92,671
   
119,161
   
105,916
   
86.33
   
67.14
   
-
 
10/2/2006
   
1ShoppingCart.com
   
Website Pros, Inc.
 
$
12,452,888
   
517,007
   
755,066
   
636,037
   
24.09
   
16.49
   
19.58
 
7/18/2007
   
Mediabistro
   
Jupiter Media
 
$
23,000,000
   
962,698
   
733,445
   
848,072
   
23.89
   
31.36
   
27.12
 
9/14/2007
   
BuzzTracker
   
Yahoo
 
$
5,000,000
   
739,796
   
2,404,722
   
1,572,259
   
6.76
   
2.08
   
3.18
 
5/22/2007
   
Wallstrip
   
CBS
 
$
5,000,000
   
32,769
   
45,404
   
39,087
   
152.58
   
110.12
   
-
 
10/23/2007
   
SmartShopper
   
Zango
 
$
9,000,000
   
56,630
   
1,671
   
29,151
   
158.93
   
5,386.00
   
-
 
10/12/2007
   
Dotspotter
   
CBS
 
$
10,000,000
   
39,696
   
53,244
   
46,470
   
251.91
   
187.81
   
-
 
 
Summary Statistics
                             
   
Deal Price
 
Compete
Monthly
Visitors
 
Quantcast
Monthly
Visitors
 
Avgerage
Monthly
Uniques
 
Deal
Price/CMV
 
Deal
Price/QMV
 
Deal
Price/Average
Monthly Uniques
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Count
   
7
   
7
   
7
   
7
   
7
   
7
   
3
 
Min
   
5,000,000
   
32,769
   
1,671
   
29,151
   
6.76
   
2.08
   
3.18
 
LQ
   
6,500,000
   
48,163
   
49,324
   
42,778
   
23.99
   
23.93
   
11.38
 
Median
   
9,000,000
   
92,671
   
119,161
   
105,916
   
86.33
   
67.14
   
19.58
 
Mean
   
10,350,413
   
348,752
   
587,530
   
468,141
   
100.64
   
828.71
   
16.63
 
UQ
   
11,226,444
   
628,402
   
744,256
   
742,054
   
155.75
   
148.97
   
23.35
 
Max
   
23,000,000
   
962,698
   
2,404,722
   
1,572,259
   
251.91
   
5,386.00
   
27.12
 
Std Dev
   
6,180,037
   
388,250
   
865,401
   
588,420
   
91.06
   
2,010.59
   
12.24
 
Mean + 2*Std Dev
   
22,710,486
   
1,125,252
   
2,318,332
   
1,644,981
   
282.76
   
4,849.89
   
41.11
 
Mean - 2*Std Dev
   
(2,009,661
)
 
(427,748
)
 
(1,143,271
)
 
(708,698
)
 
(81.47
)
 
(3,192.46
)
 
(7.85
)
CV
   
0.60
   
1.11
   
1.47
   
1.26
   
0.90
   
2.43
   
0.74
 

 SANLI PASTORE & HILL, INC.
139

 

 
Appendix G-1
Platinum Studios, Inc.
Video Game Unit Sales
Date of Value: March 31, 2008
 

 
               
Data from VGChartz.com
 
               
Annual Unit Sales Volume (North America)
 
Title
 
Publisher
 
Release (M)
 
Release (Y)
 
2004
 
2005
 
2006
 
2007
 
2008 1
 
Total
 
Spider-Man 2
   
Activision
   
June
   
2004
   
263,598
   
299,598
   
90,263
   
0
   
0
   
653,459
 
Dragon Ball Z: Budokai 3
   
Atari
   
November
   
2004
   
739,647
   
250,637
   
96,762
   
6,483
   
460
   
1,093,989
 
The Incredibles
   
THQ
   
October
   
2004
   
711,816
   
589,529
   
192,602
   
37,820
   
1,763
   
1,533,530
 
Yu-Gi-Oh: Nightmare Troubadour
   
Konami
   
August
   
2005
   
-
   
111,345
   
38,890
   
3,195
   
303
   
153,733
 
Fantastic Four
   
Activision
   
July
   
2005
   
-
   
281,043
   
98,748
   
0
   
0
   
379,791
 
Megaman Battle Team 5: Double Team
   
Capcom
   
June
   
2005
   
-
   
29,819
   
24,131
   
1,677
   
132
   
55,759
 
Pokemon Dash
   
Nintendo
   
March
   
2005
   
-
   
175,193
   
25,383
   
5,547
   
1,208
   
207,331
 
Dragon Ball Z: Sagas
   
Atari
   
March
   
2005
   
-
   
305,479
   
57,336
   
1,332
   
0
   
364,147
 
Madagascar
   
Activision
   
May
   
2005
   
-
   
816,267
   
570,972
   
91,910
   
8,280
   
1,487,429
 
Dragon Ball Z: Supersonic Warriors 2
   
Atari
   
November
   
2005
   
-
   
54,860
   
63,067
   
5,650
   
485
   
124,062
 
Kim Possible: Kimmunicator
   
Buena Vista
   
November
   
2005
   
-
   
34,647
   
47,630
   
2,874
   
265
   
85,416
 
Sponge Bob Square Pants: Yellow Avenger
   
THQ
   
November
   
2005
   
-
   
79,165
   
169,897
   
24,676
   
4,459
   
278,197
 
Teenage Mutant Ninja Turtles 3: Mutant Nightmare
   
Konami
   
November
   
2005
   
-
   
12,323
   
36,646
   
6,073
   
484
   
55,526
 
The Incredibles 2
   
THQ
   
November
   
2005
   
-
   
43,425
   
46,633
   
5,686
   
488
   
96,232
 
Ed, Edd n Eddy: The Mis-Edventures
   
Midway
   
October
   
2005
   
-
   
135,357
   
183,708
   
29,979
   
2,146
   
351,190
 
Pokemon XD: Gale of Darkness
   
Nintendo
   
October
   
2005
   
-
   
381,058
   
174,981
   
82,615
   
0
   
638,654
 
Shrek Superslam
   
Activision
   
October
   
2005
   
-
   
46,663
   
106,938
   
17,948
   
1,386
   
172,935
 
Sponge Bob Square Pants: Lights Camera Pants
   
THQ
   
October
   
2005
   
-
   
208,512
   
111,108
   
32,912
   
3,841
   
356,373
 
Chicken Little
   
Buena Vista
   
October
   
2005
   
-
   
201,342
   
97,178
   
7,066
   
393
   
305,979
 
Dragon Ball Z: Budokai Tenkaichi
   
Atari
   
October
   
2005
   
-
   
535,385
   
332,122
   
60,007
   
4,014
   
931,528
 
Ghost in the Shell: Stand Alone Complex
   
Namco Bandai
   
October
   
2005
   
-
   
24,909
   
32,850
   
4,283
   
415
   
62,457
 
Nicktoons: Unite!
   
THQ
   
October
   
2005
   
-
   
206,788
   
213,532
   
17,337
   
1,864
   
439,521
 
Marvel Nemesis: Rise of the Imperfects
   
Electronic Arts
   
September
   
2005
   
-
   
322,989
   
503,837
   
137,166
   
4,985
   
968,977
 
Ultimate Spider-Man
   
Activision
   
September
   
2005
   
-
   
411,458
   
273,840
   
0
   
0
   
685,298
 
X-Men Legends II - Rise of Apocalypse
   
Activision
   
September
   
2005
   
-
   
380,766
   
333,684
   
24,322
   
0
   
738,772
 
Scooby Doo: Unmasked
   
THQ
   
September
   
2005
   
-
   
20,157
   
28,827
   
16,052
   
1,647
   
66,683
 
Megaman: Maverick Hunter X
   
Capcom
   
January
   
2006
   
-
   
-
   
118,586
   
4,228
   
466
   
123,280
 
Monster House
   
THQ
   
July
   
2006
   
-
   
-
   
77,278
   
10,309
   
883
   
88,470
 
Cars
   
THQ
   
June
   
2006
   
-
   
-
   
2,697,719
   
755,959
   
74,382
   
3,528,060
 
Ice Age 2: The Meltdown
   
Vivendi
   
March
   
2006
   
-
   
-
   
124,101
   
48,082
   
4,291
   
176,474
 
Kingdom Hearts II
   
Square
   
March
   
2006
   
-
   
-
   
1,914,037
   
132,677
   
10,059
   
2,056,773
 
Naruto: Clash of Ninja Revolution
   
D3Publisher
   
March
   
2006
   
-
   
-
   
425,407
   
277,614
   
141,511
   
844,532
 
Dragon Ball Z: Shin Budokai
   
Atari
   
March
   
2006
   
-
   
-
   
192,359
   
25,838
   
5,022
   
223,219
 
Pokemon Trozei
   
Nintendo
   
March
   
2006
   
-
   
-
   
176,527
   
33,816
   
5,124
   
215,467
 
X-Men: The Official Game
   
Activision
   
May
   
2006
   
-
   
-
   
73,766
   
0
   
0
   
73,766
 
Over the Hedge
   
Activision
   
May
   
2006
   
-
   
-
   
524,501
   
141,953
   
8,353
   
674,807
 
Dragon Ball Z: Budokai Tenkaichi 2
   
Atari
   
November
   
2006
   
-
   
-
   
533,916
   
274,084
   
20,153
   
828,153
 
Happy Feet
   
Midway
   
November
   
2006
   
-
   
-
   
237,331
   
117,333
   
16,941
   
371,605
 
Spider-Man Battle for New York
   
Activision
   
November
   
2006
   
-
   
-
   
33,253
   
38,024
   
0
   
71,277
 
Superman Returns
   
Electronic Arts
   
November
   
2006
   
-
   
-
   
150,968
   
38,486
   
0
   
189,454
 
Marvel Ultimate Alliance
   
Activision
   
October
   
2006
   
-
   
-
   
1,209,246
   
2,337,079
   
231,033
   
3,777,358
 
Naruto: Ninja Council 2
   
Tomy
   
October
   
2006
   
-
   
-
   
6,061
   
6,504
   
618
   
13,183
 
Pokemon Ranger
   
Nintendo
   
October
   
2006
   
-
   
-
   
522,294
   
445,178
   
64,845
   
1,032,317
 
Avatar : The Last Airbender
   
THQ
   
October
   
2006
   
-
   
-
   
251,546
   
161,759
   
17,226
   
430,531
 
Family Guy
   
2K Games
   
October
   
2006
   
-
   
-
   
74,188
   
58,369
   
7,230
   
139,787
 
Nicktoons: Battle for Volcano Island
   
THQ
   
October
   
2006
   
-
   
-
   
111,481
   
91,861
   
14,354
   
217,696
 
Bratz: Forever Diamonds
   
THQ
   
September
   
2006
   
-
   
-
   
202,681
   
87,279
   
7,665
   
297,625
 
Little Mermaid: Ariel's Undersea Adventure
   
Buena Vista
   
September
   
2006
   
-
   
-
   
77,393
   
25,918
   
1,767
   
105,078
 
Megaman ZX
   
Capcom
   
September
   
2006
   
-
   
-
   
85,306
   
29,154
   
2,465
   
116,925
 
Open Season
   
Ubisoft
   
September
   
2006
   
-
   
-
   
179,849
   
115,808
   
12,735
   
308,392
 
Pokemon Mystery Dungeon: Blue Team Rescue Team
   
Nintendo
   
September
   
2006
   
-
   
-
   
808,695
   
267,112
   
30,010
   
1,105,817
 
Pokemon Mystery Dungeon: Red Team Rescue Team
   
Nintendo
   
September
   
2006
   
-
   
-
   
675,387
   
152,966
   
0
   
828,353
 
Ghost Rider
   
2K Games
   
February
   
2007
   
-
   
-
   
-
   
174,015
   
22,201
   
196,216
 
Marvel Trading Card Game
   
Konami
   
February
   
2007
   
-
   
-
   
-
   
48,749
   
7,054
   
55,803
 
Fantastic Four: Rise of the Silver Surfer
   
2K Games
   
June
   
2007
   
-
   
-
   
-
   
290,532
   
52,094
   
342,626
 
TMNT
   
Ubisoft
   
March
   
2007
   
-
   
-
   
-
   
552,520
   
66,055
   
618,575
 
Naruto: Ninja Council 3
   
Tomy
   
May
   
2007
   
-
   
-
   
-
   
273,187
   
39,277
   
312,464
 
Spider-Man 3
   
Activision
   
May
   
2007
   
-
   
-
   
-
   
1,696,372
   
114,076
   
1,810,448
 
Surf's Up
   
Ubisoft
   
May
   
2007
   
-
   
-
   
-
   
436,301
   
99,306
   
535,607
 
Ben 10: Protectors of Earth
   
D3Publisher
   
October
   
2007
   
-
   
-
   
-
   
321,172
   
202,018
   
523,190
 
Naruto: Path of the Ninja
   
Tomy
   
October
   
2007
   
-
   
-
   
-
   
169,069
   
70,086
   
239,155
 
Spider-Man: Friend or Foe
   
Activision
   
October
   
2007
   
-
   
-
   
-
   
462,196
   
172,787
   
634,983
 
Naruto: Ninja Destiny
   
D3Publisher
   
March
   
2008
   
-
   
-
   
-
   
-
   
132,992
   
132,992
 
Iron Man
   
Sega
   
May
   
2008
   
-
   
-
   
-
   
-
   
188,421
   
188,421
 
 

Summary Statistics
 
 
 
   
Total Annual
Unit Sales
Volume
(North America)
 
   
 
 
Count
   
64
 
Min
   
13,183
 
LQ
   
138,088
 
Median
   
310,428
 
Mean
   
558,060
 
UQ
   
677,430
 
Max
   
3,777,358
 
Std Dev
   
713,618
 
Mean + 2*Std Dev
   
1,985,296
 
Mean - 2*Std Dev
   
(869,176
)
CV
   
1.28
 

Note:
 
1 Annual Unit Sales Volume (North America) for 2008 includes data for the period of January through April.
 
Source: VGChartz, American Chart (Yearly). http://vgchartz.com/ayearly.php 
 
SANLI PASTORE & HILL, INC.
140

 

 
Appendix G-2
Platinum Studios, Inc.
Video Game Unit Sales: Comic and Manga Titles Released from 2004 - 2006
Date of Value: March 31, 2008
 

 
               
Data from VGChartz.com
 
               
Annual Unit Sales Volume (North America)
 
Title
 
Publisher
 
Release (M)
 
Release (Y)
 
2004
 
2005
 
2006
 
2007
 
2008 1
 
Total
 
Spider-Man 2
   
Activision
   
June
   
2004
   
263,598
   
299,598
   
90,263
   
0
   
0
   
653,459
 
Fantastic Four
   
Activision
   
July
   
2005
   
-
   
281,043
   
98,748
   
0
   
0
   
379,791
 
Ultimate Spider-Man
   
Activision
   
September
   
2005
   
-
   
411,458
   
273,840
   
0
   
0
   
685,298
 
X-Men Legends II - Rise of Apocalypse
   
Activision
   
September
   
2005
   
-
   
380,766
   
333,684
   
24,322
   
0
   
738,772
 
X-Men: The Official Game
   
Activision
   
May
   
2006
   
-
   
-
   
73,766
   
0
   
0
   
73,766
 
Spider-Man Battle for New York
   
Activision
   
November
   
2006
   
-
   
-
   
33,253
   
38,024
   
0
   
71,277
 
Marvel Ultimate Alliance
   
Activision
   
October
   
2006
   
-
   
-
   
1,209,246
   
2,337,079
   
231,033
   
3,777,358
 
Dragon Ball Z: Budokai 3
   
Atari
   
November
   
2004
   
739,647
   
250,637
   
96,762
   
6,483
   
460
   
1,093,989
 
Dragon Ball Z: Sagas
   
Atari
   
March
   
2005
   
-
   
305,479
   
57,336
   
1,332
   
0
   
364,147
 
Dragon Ball Z: Supersonic Warriors 2
   
Atari
   
November
   
2005
   
-
   
54,860
   
63,067
   
5,650
   
485
   
124,062
 
Dragon Ball Z: Budokai Tenkaichi
   
Atari
   
October
   
2005
   
-
   
535,385
   
332,122
   
60,007
   
4,014
   
931,528
 
Dragon Ball Z: Shin Budokai
   
Atari
   
March
   
2006
   
-
   
-
   
192,359
   
25,838
   
5,022
   
223,219
 
Dragon Ball Z: Budokai Tenkaichi 2
   
Atari
   
November
   
2006
   
-
   
-
   
533,916
   
274,084
   
20,153
   
828,153
 
Megaman Battle Team 5: Double Team
   
Capcom
   
June
   
2005
   
-
   
29,819
   
24,131
   
1,677
   
132
   
55,759
 
Megaman: Maverick Hunter X
   
Capcom
   
January
   
2006
   
-
   
-
   
118,586
   
4,228
   
466
   
123,280
 
Megaman ZX
   
Capcom
   
September
   
2006
   
-
   
-
   
85,306
   
29,154
   
2,465
   
116,925
 
Naruto: Clash of Ninja Revolution
   
D3Publisher
   
March
   
2006
   
-
   
-
   
425,407
   
277,614
   
141,511
   
844,532
 
Marvel Nemesis: Rise of the Imperfects
   
Electronic Arts
   
September
   
2005
   
-
   
322,989
   
503,837
   
137,166
   
4,985
   
968,977
 
Superman Returns
   
Electronic Arts
   
November
   
2006
   
-
   
-
   
150,968
   
38,486
   
0
   
189,454
 
Yu-Gi-Oh: Nightmare Troubadour
   
Konami
   
August
   
2005
   
-
   
111,345
   
38,890
   
3,195
   
303
   
153,733
 
Ghost in the Shell: Stand Alone Complex
   
Namco Bandai
   
October
   
2005
   
-
   
24,909
   
32,850
   
4,283
   
415
   
62,457
 
Pokemon Dash
   
Nintendo
   
March
   
2005
   
-
   
175,193
   
25,383
   
5,547
   
1,208
   
207,331
 
Pokemon XD: Gale of Darkness
   
Nintendo
   
October
   
2005
   
-
   
381,058
   
174,981
   
82,615
   
0
   
638,654
 
Pokemon Trozei
   
Nintendo
   
March
   
2006
   
-
   
-
   
176,527
   
33,816
   
5,124
   
215,467
 
Pokemon Ranger
   
Nintendo
   
October
   
2006
   
-
   
-
   
522,294
   
445,178
   
64,845
   
1,032,317
 
Pokemon Mystery Dungeon: Blue Team Rescue Team
   
Nintendo
   
September
   
2006
   
-
   
-
   
808,695
   
267,112
   
30,010
   
1,105,817
 
Pokemon Mystery Dungeon: Red Team Rescue Team
   
Nintendo
   
September
   
2006
   
-
   
-
   
675,387
   
152,966
   
0
   
828,353
 
Naruto: Ninja Council 2
   
Tomy
   
October
   
2006
   
-
   
-
   
6,061
   
6,504
   
618
   
13,183
 
 
Summary Statistics
 
 
 
   
Total Annual
Unit Sales
Volume
(North America)
 
   
 
 
Count
   
28
 
Min
   
13,183
 
LQ
   
123,867
 
Median
   
371,969
 
Mean
   
589,324
 
UQ
   
832,398
 
Max
   
3,777,358
 
Std Dev
   
727,987
 
Mean + 2*Std Dev
   
2,045,298
 
Mean - 2*Std Dev
   
(866,651
)
CV
   
1.24
 
 
Note:
 
1 Annual Unit Sales Volume (North America) for 2008 includes data for the period of January through April.

Source: VGChartz, American Chart (Yearly). http://vgchartz.com/ayearly.php
 
SANLI PASTORE & HILL, INC.
141

 
Appendix H: The Process of Business Valuation and Diligence Procedures

The process of performing a business valuation and the necessary diligence procedures and information requirements for a business valuation are dictated by the professional standards by which a professional appraiser must abide. The following excerpts present relevant appraisal standards set forth by the American Society of Appraisers and the Appraisal Foundation in addition to factors to be considered in Internal Revenue Service Revenue Ruling 59-60.

American Society of Appraisers’ Business Valuation Standards 

BVS-I: General Requirements for Developing a Business Valuation
Section III — Information Collection and Analysis: 

The appraiser shall gather, analyze, and adjust relevant information to perform the valuation as appropriate to the scope of work. Such information shall include the following:

 
A.
Characteristics of the business, business ownership interest or security to be valued including rights, privileges and conditions, quantity, factors affecting control and agreements restricting sale or transfer.
 
B.
Nature, history, and outlook of the business.
 
C.
Historical financial information for the business.
 
D.
Assets and liabilities of the business.
 
E.
Nature and conditions of the relevant industries which have an impact on the business.
 
F.
Economic factors affecting the business.
 
G.
Capital markets providing relevant information, e.g. available rates of return on alternative investments, relevant public stock transactions, and relevant mergers and acquisitions.
 
H.
Prior transactions involving subject business, interest in subject business, or its securities.
 
I.
Other information deemed by the appraiser to be relevant.

The Appraisal Foundation’s Uniform Standards of Professional Appraisal Practice

Standards Rule 9-4(b)
Collect and analyze relevant data regarding:

(i)
the nature and history of the business;
(ii)
financial and economic conditions affecting the business enterprise, its industry, and the general economy;
(iii)
past results, current operations, and future prospects of the business enterprise;
(iv)
past sales of capital stock or other ownership interest in the business enterprise being appraised;
(v)
sales of similar businesses or capital stock of publicly held similar businesses; and
(vi)
prices, terms, and conditions affecting past sales of similar assets.
 
142

 
Internal Revenue Service Revenue Ruling 59-60

Section 4. Factors to Consider.

 
.01
It is advisable to emphasize that in the valuation of the stock of closely held corporation or the stock of corporations where market quotations are either lacking or too scarce to be recognized, all available financial data, as well as all relevant factors affecting the fair market value, should be considered. The following factors, although not all-inclusive are fundamental and require careful analysis in each case:

 
(a)
The nature of the business and the history of the enterprise from its inception.
 
(b)
The economic outlook in general and the condition and outlook of the specific industry in particular.
 
(c)
The book value of the stock and the financial condition of the business.
 
(d)
The earning capacity of the business.
 
(e)
The dividend-paying capacity.
 
(f)
Whether or not the enterprise has goodwill or other intangible value.
 
(g)
Sales of the stock and the size of the block of stock to be valued.
 
(h)
The market prices of stock of corporations engaged in the same or a similar line of business having their stocks actively traded in a free and open market, either on an exchange or over-the-counter.

Based on the above standards, it is clear that the business valuation process includes the following:

1.
Analysis of business operations
2.
Financial statement analysis
3.
Projections of revenues and earnings based on reasonable expectations of future performance
4.
Qualitative and quantitative industry analysis
5.
Competition analysis 
6.
Economic analysis
7.
Valuation analysis
8.
Reach a conclusion of value

143


APPRAISERS CERTIFICATION AND CONTINGENT AND LIMITING CONDITIONS

The appraisers whose signatures appear below certify that except as otherwise noted in this appraisal report and to the best of our knowledge and belief:

 
1.
The statements of fact contained in this report are true and correct to the best of SP&H and its staff members' knowledge and belief. No matters affecting the conclusions have been knowingly withheld or omitted.

 
2.
The reported analyses, opinions, and conclusions are limited only by the reported assumptions and limiting conditions, and are our personal, unbiased professional analyses, opinions, and conclusions.

 
3.
Our compensation for this appraisal is not contingent on an action or event resulting from the analyses, opinions, or conclusions in, or use of, this report.

 
4.
Our analyses, opinions, and conclusions were developed, and this report has been prepared, in conformity with the Uniform Standards of Professional Appraisal Practice and the American Society of Appraisers’ Business Valuation Standards.

 
5.
No one provided significant professional assistance to the persons signing this report.

 
6.
No responsibility can be taken by SP&H for the inability of the owners to sell Platinum Studios, Inc., or any of its divisions or subsidiaries, or the Intellectual Property, or any other equity interest or other ownership interests at the appraised values.

 
7.
This appraisal and its conclusions are subject to review upon presentation of data that is undisclosed or not available as of the date of this report.

 
8.
No responsibility is assumed for matters legal in nature nor is any opinion rendered as to the title, which is assumed to be good.

 
9.
The ownership information furnished to the appraisers is assumed to be correct.

 
10.
The only liabilities and encumbrances against assets considered are those reflected on the financial statements provided.

 
11.
The fee for this appraisal report does not contemplate appearance in court or before other governmental agencies as an expert witness. However, the appraiser will appear if prior arrangements are made. Expert witness testimony will be compensated for at the appraisers' professional fee rates.
 
144

 
 
12.
Neither all nor any part of this report, particularly as to the conclusion and the identity of SP&H and its staff members, shall be conveyed to the public through advertising, public relations, news or other media without the prior written consent of SP&H. SP&H’s report is confidential and includes proprietary data that is the property of SP&H. Disclosure of any portion of SP&H’s report to unauthorized third parties, including competitors of SP&H or other consulting entities, can result in significant economic damages to SP&H. Client hereby agrees that SP&H’s report will not be disclosed to any third parties without SP&H’s expressed written consent.

 
13.
Our opinion is necessarily based on economic, market, financial, and other conditions, as they exist, and on the information made available to us, as of the date of value, March 31, 2008. We reserve the right to amend our opinion if additional information is made available.

 
14.
The business being valued is Platinum Studios, Inc. The purpose of this appraisal is to determine the fair market value and fair value of a 100% equity ownership in the Intellectual Property held and controlled by Platinum Studios, Inc. The function of the valuation is to provide information that may be used by management to raise additional capital for the Company.

 
15.
The date of value utilized in our analysis is March 31, 2008. The use of a different date of value could substantially impact the opinions herein.

Dated: June 12, 2008

PLATINUM STUDIOS
 
PLATINUM STUDIOS
                      
 
     
Nevin Sanli, ASA
 
Thomas E. Pastore, CFA, ASA
President
 
Chief Executive Officer
 
SANLI PASTORE & HILL, INC.
a California Corporation
 
a California Corporation
 
145


Dates Referenced Herein   and   Documents Incorporated by Reference

This ‘8-K’ Filing    Date    Other Filings
1/1/16
1/1/14
8/31/11
6/1/11
1/30/11
1/1/11
12/31/1010-K,  NT 10-K
6/30/1010-Q,  NT 10-Q
1/30/10
1/1/10
12/31/0910-K
2/28/09
1/1/09
12/31/0810-K,  NT 10-K
Filed on:6/20/08
For Period End:6/12/08
4/1/08
3/31/0810-K,  10-Q
3/28/08
3/22/08
3/13/08
2/29/08
2/1/08
1/18/08
1/10/08SB-2/A
1/9/08
1/1/08
12/31/0710-K
12/17/07
9/4/07SB-2
8/14/07
5/7/07
1/1/07
12/31/06
9/16/06
9/15/06
9/1/06
3/22/06
12/31/02
11/20/96
 List all Filings 
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