Ashton Alan C – ‘4’ for 12/31/98 re: Skymall Inc.

As of:  Tuesday, 1/12/99   ·   For:  12/31/98   ·   Accession #:  1029737-99-12   ·   File #:  0-21657

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Statement of Changes in Beneficial Ownership of Securities by an Insider   —   Form 4   —   SEA’34
Filing Table of Contents

Document/Exhibit                   Description                      Pages   Size 

 1: 4           Form 4 of Alan C. Ashton                               2     14K 

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======                                                                          
FORM 4                                                                          
======                                                                          
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

[X] Check this box if no longer subject to Section 16. Form 4 or Form 5         
obligations may continue. See Instruction 1(b).                         

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 
17(a) of the Public Utility Holding Company Act of 1935 or Section 30(f) of the 
Investment Company Act of 1940

================================================================================
1.  Name and Address of Reporting Person*                                       

Ashton         Alan          C.                                       
--------------------------------------------------------------------------------
(Last)         (First)       (Middle)                                   

c/o Ralph Rasmussen                                                   
261 East 1200 South                                                   
--------------------------------------------------------------------------------
(Street)                                                                

Orem          Utah            84058                                   
--------------------------------------------------------------------------------
(City         (State)         (Zip)                                     
================================================================================
2.  Issuer Name and Ticker or Trading Symbol                                    

SkyMall, Inc.; SKYM                                                     
================================================================================
3.  I.R.S. Identification                                                       
Number of Reporting                                                     
Person, if an entity                                                    
(Voluntary)                                                             

================================================================================
4.  Statement for Month/Year                                                    

December 1998                                                           
================================================================================
5.  If Amendment,                                                               
Date of Original                                                        
(Month/Year)                                                            

================================================================================
6.  Relationship of Reporting Person(s) to Issuer                               
(Check all applicable)                                                  

[X] Director                          [X] 10% Owner                     
[ ] Officer (give title below)        [ ] Other (specify below)         

-------------------------                                               
================================================================================
7.  Individual or Joint/Group Filing (Check Applicable Line)                    
[X] Form filed by One Reporting Person                                  
[ ] Form filed by More than One Reporting Person                        
================================================================================

                                                        [Enlarge/Download Table]

============================================================================================================================  
                      TABLE I--NON-DERIVATIVE SECURITIES ACQUIRED, DISPOSED OF, OR BENEFICIALLY OWNED                         
============================================================================================================================  
1. Title of Security  2. Trans-  3. Trans-    4. Securities Acquired (A)           5. Amount of     6. Owner-    7. Nature of 
   (Instr. 3)            action     action       or Disposed of (D)                   Securities       ship         Indirect  
                         Date       Code         (Instr. 3, 4 and 5)                  Beneficially     Form:        Beneficial
                                    (Instr. 8)                                        Owned at         Direct       Owner-    
                         (Month/    ----------   -------------------------------      End of Month     (D) or       ship      
                         Day/                                  (A) or                                  Indirect               
                         Year)      Code    V      Amount      (D)      Price         (Instr. 3 and 4) (I)                    
                                                                                                       (Instr. 4)  (Instr. 4) 
----------------------------------------------------------------------------------------------------------------------------  
                                                                                                                              
Common Stock(1)        12/30/98     S              2,386,798   D        $7.359693(1)   0                D(2)                  
----------------------------------------------------------------------------------------------------------------------------  

----------------------------------------------------------------------------------------------------------------------------  

============================================================================================================================  

Reminder:   Report on a separate line for each class of securities beneficially 
owned directly or indirectly.                                                   
* If the form is filed by more than one reporting person, see Instruction       
4(b)(v).                                                                        
Potential persons who are to respond to the collection of information contained 
in this form are not required to respond unless the form displays a currently   
valid OMB Number.                                                               

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Form 4 (continued)                                                              

                                                        [Enlarge/Download Table]

====================================================================================================  
       Table II--DERIVATIVE SECURITIES ACQUIRED, DISPOSED OF, OR BENEFICIALLY OWNED                   
              (e.g., puts, calls, warrants, options, convertible securities)                          
====================================================================================================  
1. Title of Derivative Security  2. Conver-   3. Trans-   4. Transac-   5. Number of Deriv-           
   (Instr. 3)                       sion or      action      tion          ative Securities Ac-       
                                    Exercise     Date        Code          quired (A) or Dis-         
                                    Price of                 (Instr. 8)    posed of (D)               
                                    Deri-        (Month/                   (Instr. 3,4, and 5)        
                                    vative       Day/        -----------   -------------------------  
                                    Security     Year)       Code    V      (A)         (D)           
----------------------------------------------------------------------------------------------------  
                                                                                                      

----------------------------------------------------------------------------------------------------  

----------------------------------------------------------------------------------------------------  


6. Date Exer-       7. Title and Amount of        8. Price   9.  Number     10. Owner-  11. Nature    
   cisable and         Underlying Securities         of          of Deriv-      ship        of        
   Expiration          (Instr. 3 and 4)              Deriv-      ative          Form of     Indirect  
   Date                                              ative       Secur-         Deriv-      Benefi-   
   (Month/Day/                                       Secur-      ities          ative       cial      
    Year)                                            ity         Bene-          Security:   Owner-    
   ----------------    -----------------------       (Instr.     ficially       Direct      ship      
   Date     Expira-                  Amount or       5)          Owned          (D) or      (Instr. 4)
   Exer-    tion          Title      Number of                   at End         Indirect              
   cisable  Date                     Shares                      of             (I)                   
                                                                 Month          (Instr. 4)            
                                                                 (Instr. 4)                           
------------------------------------------------------------------------------------------------------
                                                                                                      

------------------------------------------------------------------------------------------------------

------------------------------------------------------------------------------------------------------

======================================================================================================

Explanation of Responses:                                                       

(1)  Represents total  consideration  payable for the shares.  Of such aggregate
     amount, $10,500,000 was paid on 12/30/98 on exercise of an existing option,
     and  the  balance  is  required  to be  contributed  to the  Ashton  Family
Foundation on a deferred basis.                                       

(2)  Securities jointly owned with spouse.                                      

                          /s/ Alan C. Ashton                  January 11, 1999
                           -------------------------------    ------------------
                     **Signature of Reporting Person            Date
Alan C. Ashton            

**Intentional misstatements or omissions of facts constitute Federal Criminal   
Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).                       

Note:  File three copies of this Form, one of which must be manually signed.    
If space is insufficient, see Instruction 6 for procedure.        

Potential persons who are to respond to the collection of information contained 
in this form are not required to respond unless the form displays a currently   
valid OMB Number.                                                               

                                                                          Page 2
                                                                 SEC 1474 (7/97)

Dates Referenced Herein   and   Documents Incorporated by Reference

				Referenced-On Page
This ‘4’ Filing		Date		First		Last			Other Filings
Filed on:		1/12/99							4
		1/11/99		2					4
For Period end:		12/31/98							10-K,  4
									List all Filings