Publicis Groupe SA – ‘3’ for 3/14/02 re: BCOM3 Group Inc.

As of:  Monday, 3/18/02   ·   For:  3/14/02   ·   Accession #:  898822-2-446   ·   File #:  0-32649

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Initial Statement of Beneficial Ownership of Securities by an Insider   —   Form 3   —   SEA’34
Filing Table of Contents

Document/Exhibit                   Description                      Pages   Size 

 1: 3           Initial Statement of Beneficial Ownership of           3     16K 
                Securities by an Insider                                         

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----------                                        ------------------------------
| FORM 3 |                                        |       OMB APPROVAL         |
----------                                        ------------------------------
                                                  | OMB Number:      3235-0104 |
                                                  | Expires: December 31, 2001 |
                                                  | Estimated average burden   |
                                                  | hours per response ... 0.5 |
                                                  ------------------------------

 U.S. SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

 INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, 
Section 17(a) of the Public Utility Holding Company Act of 1935 
or Section 30(f) of the Investment Company Act of 1940

(Print or Type Responses)                                                       
------------------------------------------------------------------------------- 
1. Name and Address of Reporting Person*                                      

Publicis Groupe S.A.                                                  
--------------------------------------------------------------------  
(Last)                          (First)                     (Middle)  

133, Avenue des Champs-Elysees                                        
--------------------------------------------------------------------  
(Street)

Paris                          France                        75008    
--------------------------------------------------------------------  
(City)                         (State)                       (Zip)    

------------------------------------------------------------------------------- 
2. Date of Event Requiring Statement (Month/Day/Year)                         

March 7, 2002                                                           

------------------------------------------------------------------------------- 
3. IRS Identification Number of Reporting Person, if an entity (voluntary)    

N/A                                                                     
------------------------------------------------------------------------------- 
4. Issuer Name and Ticker or Trading Symbol                                   

Bcom3 Group, Inc.                                                       

------------------------------------------------------------------------------- 
5. Relationship of Reporting Person(s) to Issuer (Check all applicable)       
[   ]  Director                       [ X ]  10% Owner                  
[   ]  Officer (give title below)     [   ]  Other (specify below)      

------------------------------------------------------------------------------- 
6. If Amendment, Date of Original (Month/Day/Year)                            

------------------------------------------------------------------------------- 
7. Individual or Joint/Group Filing (Check Applicable Line)                   
X  Form filed by One Reporting Person                                 
---                                                                     
Form filed by More than One Reporting Person                    
---                                                                     

------------------------------------------------------------------------------- 

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TABLE I - NON-DERIVATIVE SECURITIES BENEFICIALLY OWNED                          

--------------------------------------------------------------------------------
| 1.Title of Security |2.Amount of Securities | 3.Ownership   | 4.Nature of    |
|   (Instr. 4)        |  Beneficially Owned   |  Form:        |   Indirect     |
|                     |  (Instr. 4)           |  Direct (D)   |   Beneficial   |
|                     |                       |  or Indirect  |   Ownership    |
|                     |                       |  (I)(Instr.5) |   (Instr. 5)   |
|---------------------|-----------------------|---------------|----------------|
|Common Stock, par    |                       |               |                |
|value $.01 per share |          -0-          |               |                |
|                     |                       |               |                |
|---------------------|-----------------------|---------------|----------------|
|                     |                       |               |                |
|                     |                       |               |                |
|---------------------|-----------------------|---------------|----------------|
|                     |                       |               |                |
|                     |                       |               |                |
|---------------------|-----------------------|---------------|----------------|
|                     |                       |               |                |
|                     |                       |               |                |
|---------------------|-----------------------|---------------|----------------|

Reminder: Report on a separate line for each class of securities beneficially   
owned directly or indirectly.                               

* If the form is filed by more than one reporting person,                     
SEE Instruction 5(b)(v).                                                  

POTENTIAL PERSONS WHO ARE TO RESPOND TO THE COLLECTION OF INFORMATION CONTAINED 
IN THIS FORM ARE NOT REQUIRED TO RESPOND UNLESS THE FORM DISPLAYS A CURRENTLY   
VALID OMB CONTROL NUMBER.                                                       

                                                                          (Over)
                                                                 SEC 1473 (3-99)

                                                                     Page 2 of 3
                                                                 SEC 1473 (3-99)

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FORM 3 (CONTINUED)                                                              

                                                        [Enlarge/Download Table]

TABLE II-- DERIVATIVE SECURITIES BENEFICIALLY OWNED                                                                                 
(E.G., PUTS, CALLS, WARRANTS, OPTIONS, CONVERTIBLE SECURITIES)                                                                      

                                                                                                                                    
------------------------------------------------------------------------------------------------------------------------------------
| 1. Title of Derivative     | 2. Date Exer-       | 3. Title and Amount of       | 4. Conversion  | 5. Ownership  | 6. Nature of  |
|    Security (Instr. 4)     |    cisable and      |    Securities Underlying     |    or Exercise |    Form of    |    Indirect   |
|                            |    Expiration       |    Derivative Security       |    Price of    |    Derivative |    Beneficial |
|                            |    Date             |    (Instr. 4)                |    Derivative  |    Security:  |    Ownership  |
|                            |                     |                              |    Security    |    Direct (D) |    (Instr. 5) |
|                            |    (Month/Day/Year) |                              |                |    or         |               |
|                            |                     |                              |                |    Indirect   |               |
|                            |---------------------|------------------------------|                |    (I)        |               |
|                            |    Date   | Expira- |                 | Amount     |                |    (Instr.    |               |
|                            |    Exer-  |  tion   |       Title     | or         |                |    5)         |               |
|                            |   cisable |  Date   |                 | Number     |                |               |               |
|                            |           |         |                 | of         |                |               |               |
|                            |           |         |                 | Shares     |                |               |               |
|----------------------------|-----------|---------|-----------------|------------|----------------|---------------|---------------|
|                            |           |         |                 |            |                |               |               |
|                            |           |         |                 |            |                |               |               |
|                            |           |         |                 |            |                |               |               |
|                            |           |         |                 |            |                |               |               |
|----------------------------|-----------|---------|-----------------|------------|----------------|---------------|---------------|
|                            |           |         |                 |            |                |               |               |
|                            |           |         |                 |            |                |               |               |
|                            |           |         |                 |            |                |               |               |
|                            |           |         |                 |            |                |               |               |
|                            |           |         |                 |            |                |               |               |
|----------------------------|-----------|---------|-----------------|------------|----------------|---------------|---------------|
|                            |           |         |                 |            |                |               |               |
|                            |           |         |                 |            |                |               |               |
|                            |           |         |                 |            |                |               |               |
|                            |           |         |                 |            |                |               |               |
|                            |           |         |                 |            |                |               |               |
|-----------------------------------------------------------------------------------------------------------------------------------

Explanation of Response:                                                        
Publicis Groupe S.A.  ("Publicis"),  Bcom3 Group,  Inc.  ("Bcom3") and a
   wholly-owned  subsidiary  of  Publicis  ("Merger  Corp.")  entered  into an
   Agreement  and Plan of  Merger,  dated as of March  7,  2002  (the  "Merger
   Agreement"),  pursuant  to which  Bcom3 will be merged with and into Merger
   Corp.,  with Merger Corp. as the surviving  corporation (the "Merger").  As
   an  inducement  for  Publicis  to enter into the Merger  Agreement,  Dentsu
   Inc., and Roger A. Haupt,  Roy J. Bostock,  Richard B. Fizdale and Craig D.
   Brown (the "Stockholders"),  respectively,  entered into support agreements
   (the  "Support   Agreements")   with   Publicis,   pursuant  to  which  the
   Stockholders  agreed to vote  their  shares of Common  Stock of Bcom3  (the
   "Common  Shares")  in favor of the Merger and the Merger  Agreement  and to
   vote  against  any  Competing   Transaction  (as  defined  in  the  Support
   Agreements),  and not to transfer any of their Common Shares,  in each case
   for  periods  specified  in  the  Support   Agreements.   Publicis  has  no
   pecuniary  interest  in any  Common  Shares or in any other  securities  of
Bcom3.                                                                  

      PUBLICIS GROUPE S.A.

                              By: /s/ Jean-Michel Etienne              3/15/2002
                                 ----------------------------------    ---------
                               Name: Jean-Michel Etienne                Date
                Title: Chief Financial Officer

** Intentional misstatements or omissions of facts constitute Federal Criminal  
Violations.  SEE 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).                    
Note: File three copies of this Form, one of which must be manually signed.  If 
space is insufficient, SEE Instruction 6 for procedure.             
Potential persons who are to respond to the collection of information contained 
in this form are not required to respond unless the form displays a currently   
valid OMB Number.                                                               

                                                                     Page 3 of 3
                                                                 SEC 1473 (3-99)

Dates Referenced Herein   and   Documents Incorporated by Reference

				Referenced-On Page
This ‘3’ Filing		Date		First		Last			Other Filings
Filed on:		3/18/02							425,  SC 13D
For Period end:		3/14/02							425,  6-K,  8-K
		3/7/02		1		3			425,  6-K,  8-K,  DEF 14A
		12/31/01		1					10-K,  20-F,  20-F/A
									List all Filings