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Publicis Groupe SA – ‘SC 13D’ on 3/18/02 re: BCOM3 Group Inc

On:  Monday, 3/18/02   ·   Accession #:  898822-2-443   ·   File #:  5-78099

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  As Of                Filer                Filing    For·On·As Docs:Size              Issuer               Agent

 3/18/02  Publicis Groupe SA                SC 13D                 2:40K  BCOM3 Group Inc                   Wachtell Lipton… Katz/FA

General Statement of Beneficial Ownership   —   Schedule 13D
Filing Table of Contents

Document/Exhibit                   Description                      Pages   Size 

 1: SC 13D      General Statement of Beneficial Ownership             13     46K 
 2: EX-99       Exhibit 5-Press Release                                6     26K 


SC 13D   —   General Statement of Beneficial Ownership
Document Table of Contents

Page (sequential) | (alphabetic) Top
 
11st Page   -   Filing Submission
3Item 1. Security and Issuer
"Item 2. Identity and Background
"Item 3. Source and Amount of Funds or Other Consideration
4Item 4. Purpose of Transaction
5Item 5. Interest in Securities of the Issuer
"Item 6. Contracts, Arrangements, Understandings or Relationships with Respect
"Item 7. Material to be Filed as Exhibits
12Somarel
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SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 ---------------- SCHEDULE 13D UNDER THE SECURITIES EXCHANGE ACT OF 1934 BCOM3 GROUP, INC. -------------------------------------------------------------------------------- (Name of Issuer) COMMON STOCK -------------------------------------------------------------------------------- (Title of Class of Securities) N/A -------------------------------------------------------------------------------- (CUSIP Number) PUBLICIS GROUPE S.A. -------------------------------------------------------------------------------- (Name of Persons Filing Statement) JEAN-MICHEL ETIENNE 133, AVENUE DES CHAMPS-ELYSEES 75008 PARIS, FRANCE -------------------------------------------------------------------------------- (Name, Address and Telephone Number of Person Authorized to Receive Notices and Communications) MARCH 7, 2002 -------------------------------------------------------------------------------- (Date of Event Which Requires Filing of This Statement) If the filing person has previously filed a statement on Schedule 13G to report the acquisition that is the subject of this Schedule 13D, and is filing this schedule because of Rule 13d-1(e), 13d-1(f) or 13d-1(g), check the following box: |_| NOTE: Schedules filed in paper format shall include a signed original and five copies of the schedule, including all exhibits. See Rule 13d-7 for other parties to whom copies are to be sent. (Continued on the following pages) Page 1 of 13 Pages
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-------------------------------------------------------------------------------- 1 NAME OF REPORTING PERSONS S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON PUBLICIS GROUPE S.A. IRS IDENTIFICATION NUMBER: N/A -------------------------------------------------------------------------------- 2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a) |_| (b) |X| -------------------------------------------------------------------------------- 3 SEC USE ONLY |_| -------------------------------------------------------------------------------- 4 SOURCE OF FUNDS N/A -------------------------------------------------------------------------------- 5 CHECK IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEMS 2(d) OR 2(e) |_| -------------------------------------------------------------------------------- 6 CITIZENSHIP OR PLACE OF ORGANIZATION Republic of France -------------------------------------------------------------------------------- NUMBER OF 7 SOLE VOTING POWER 0 SHARES ----------------------------------------------------------------- BENEFICIALLY 8 SHARED VOTING POWER 6,016,358 OWNED BY ----------------------------------------------------------------- 9 SOLE DISPOSITIVE POWER EACH 0 ----------------------------------------------------------------- REPORTING 10 SHARED DISPOSITIVE POWER 6,016,358 PERSON WITH -------------------------------------------------------------------------------- 11 AGGREGATE AMOUNT BENEFICIALLY OWNED BY REPORTING PERSON 6,016,358 -------------------------------------------------------------------------------- 12 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES |_| -------------------------------------------------------------------------------- 13 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11) 30.7% -------------------------------------------------------------------------------- 14 TYPE OF REPORTING PERSON HC, CO -------------------------------------------------------------------------------- Page 2 of 13 Pages
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Item 1. Security and Issuer. ------------------- This statement relates to shares of Class A and Class B common stock (the "Common Shares") of Bcom3 Group, Inc. (the "Company"), par value $0.01 per share. The address and principal executive office of the Company is: 35 West Wacker Drive, Chicago, IL 60601. Item 2. Identity and Background. ----------------------- This statement is filed, pursuant to Rule 13d-1 under the Securities Exchange Act of 1934, as amended (the "Exchange Act"), by Publicis Groupe S.A. ("Publicis"), a societe anonyme organized under the laws of the Republic of France. The address and principal executive office of Publicis is: 133, Avenue des Champs-Elysees, 75008 Paris, France. Publicis is principally engaged in the advertising business. The name, business address, citizenship and present principal occupation or employment of each member of the Supervisory Board and Management Board of Publicis are set forth on Schedule I hereto, which is incorporated herein by reference. Unless otherwise specified, each member of the Management Board and Supervisory Board is a citizen of the Republic of France. Societe Anonyme Somarel ("Somarel") owns approximately 22.2% of the ordinary shares and 35.6% of the voting power of Publicis. Madame Elizabeth Badinter and certain members of her family own approximately 51.3% of the ordinary shares of Somarel. Madame Elizabeth Badinter directly owns 5.6% of the ordinary shares and 8.9% of the voting power of Publicis. The address and principal executive office of Somarel is: 133, Avenue des Champs-Elysees, 75008 Paris, France. The name, citizenship, present principal occupation or employment and business address of each member of the Board of Directors of Somarel is set forth on Schedule I hereto, which is incorporated herein by reference. During the last five years, Publicis has not been convicted in any criminal proceeding. During the last five years, Publicis has not been a party to a civil proceeding before a judicial or administrative body of competent jurisdiction as a result of which proceeding Publicis is or was subject to a judgment, decree or final order enjoining future violations of, or prohibiting or mandating activities subject to, federal or state securities laws or finding any violation with respect to such laws. During the last five years, to the best of Publicis' knowledge, no person identified on Schedule I has been (a) convicted in a criminal proceeding (excluding traffic violations or similar misdemeanors) or (b) a party to a civil proceeding before a judicial or administrative body of competent jurisdiction as a result of which proceeding such person is or was subject to a judgment, decree or final order enjoining future violations of, or prohibiting or mandating activities subject to, federal or state securities laws or finding any violation with respect to such laws. Item 3. Source and Amount of Funds or Other Consideration. ------------------------------------------------- Not applicable. Page 3 of 13 Pages
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Item 4. Purpose of Transaction. --------------------- On March 7, 2002, Publicis, the Company, Philadelphia Merger LLC, and Philadelphia Merger Corp., a wholly-owned subsidiary of Publicis ("Merger Corp."), entered into an Agreement and Plan of Merger (the "Merger Agreement"), pursuant to which the Company will be merged under Delaware law with and into Merger Corp. (the "Merger"), with Merger Corp. being the surviving corporation. All of the stockholders of the Company, other than stockholders who exercise dissenters' rights, will become entitled to receive ordinary shares of Publicis and the other merger consideration more fully described in the Merger Agreement. The Merger is subject to the satisfaction of certain conditions, including receipt of regulatory approvals and approval from the stockholders of Publicis and the Company, as set forth in the Merger Agreement. The Merger Agreement, listed as Exhibit 1 below, is incorporated herein by reference. Pursuant to the Merger Agreement, each of Publicis and the Company is prohibited from soliciting any competing transaction and, subject to limitations based on fiduciary duties, from discussions or negotiations with respect to a competing transaction. In addition, if the Merger Agreement is terminated in the event of a competing transaction for either Publicis or the Company under certain circumstances, the party that is the subject of the competing transaction is required to pay to the other party a termination fee of $90 million. As a condition to Publicis' agreeing to enter into the Merger Agreement, Dentsu Inc., and Roger A. Haupt, Richard B. Fizdale, Roy J. Bostock and Craig D. Brown, respectively, all of whom are stockholders of the Company (collectively, the "Stockholders"), have entered into support agreements with Publicis, dated as of March 7, 2002 (collectively, the "Publicis Support Agreements"), pursuant to which the Stockholders have agreed to vote their Common Shares in favor of the Merger Agreement and the Merger and have agreed to vote against any competing transaction and not to transfer any of their Common Shares, in each case for the periods specified in the Publicis Support Agreements. As a condition to the Company's entering into the Merger Agreement, Somarel and Madame Elizabeth Badinter have entered into a support agreement with the Company, dated as of March 7, 2002 (the "Somarel Support Agreement"), pursuant to which Somarel and Madame Elizabeth Badinter have agreed to vote their Publicis ordinary shares in favor of the Merger Agreement and the Merger and have agreed to vote against any competing transaction and not to transfer any of their Publicis ordinary shares, in each case for the periods specified in the Somarel Support Agreement. The preceding summaries of certain provisions of the Merger Agreement, the Publicis Support Agreements and the Somarel Support Agreement are not intended to be complete and are qualified in their entirety by reference to the full text of such agreements. The Publicis Support Agreements and the Somarel Support Agreement are listed as Exhibits 2, 3 and 4 below, respectively, each of which is incorporated herein by reference. A copy of the press release announcing the Merger, attached as Exhibit 5 hereto, is incorporated herein by reference. Page 4 of 13 Pages
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Item 5. Interest in Securities of the Issuer. ------------------------------------ (a) and (b) Pursuant to the Publicis Support Agreements, the Stockholders have agreed to vote their Common Shares in favor of the Merger and the Merger Agreement and have agreed to vote against any Competing Transaction. An aggregate of 6,016,356 Common Shares are subject to the Publicis Support Agreements, which represents 30.7% of the amount of the Common Shares outstanding as of March 7, 2002. (c) Except for the agreements described in Item 4, there have been no transactions in Company Shares by Publicis, or, to the best knowledge of Publicis, the members of the Supervisory Board or Management Board of Publicis during the past 60 days. (d) To the best knowledge of Publicis, no other person has the right to receive or the power to direct the receipt of dividends from, or the proceeds from the sale of, such securities. (e) Not applicable. Item 6. Contracts, Arrangements, Understandings or Relationships with Respect --------------------------------------------------------------------- to Securities of the Issuer. ---------------------------- See Items 4 and 5. Except as set forth in Items 4 and 5, neither Publicis nor, to the best knowledge of Publicis, any of the members of its Supervisory Board or Management Board, Somarel or any of the members of the Board of Directors of Somarel, has any contracts, arrangements, understandings or relationships (legal or otherwise) with any other person with respect to any securities of the Company or its subsidiaries. Item 7. Material to be Filed as Exhibits. -------------------------------- EXHIBIT INDEX -------------------------------------------------------------------------------- Exhibit Number Description -------------------------------------------------------------------------------- 1 Agreement and Plan of Merger, dated as of March 7, 2002, between Publicis Groupe S.A., Bcom3 Group, Inc., Philadelphia Merger Corp. and Philadelphia Merger LLC (incorporated by reference to Exhibit 2.1 to Publicis' Current Report on Form 6-K filed March 14, 2002). -------------------------------------------------------------------------------- 2 Support Agreement, dated as of March 7, 2002, between Publicis Groupe S.A., Philadelphia Merger Corp., Roger A. Haupt, Richard B. Fizdale, Roy J. Bostock and Craig D. Brown (incorporated by reference to Exhibit 99.2 to Publicis' Current Report on Form 6-K filed March 14, 2002). -------------------------------------------------------------------------------- Page 5 of 13 Pages
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-------------------------------------------------------------------------------- 3 Support Agreement, dated as of March 7, 2002, between Publicis Groupe S.A., Philadelphia Merger Corp. and Dentsu Inc. (incorporated by reference to Exhibit 99.1 to Publicis' Current Report on Form 6-K filed March 14, 2002) -------------------------------------------------------------------------------- 4 Support Agreement, dated as of March 7, 2002, between Societe Anonyme Somarel, Madame Elizabeth Badinter and Bcom3 Group, Inc.(incorporated by reference to Exhibit 99.3 to Publicis' Current Report on Form 6-K filed March 14, 2002) -------------------------------------------------------------------------------- 5 Press Release, dated March 7, 2002. -------------------------------------------------------------------------------- Page 6 of 13 Pages
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SIGNATURE After reasonable inquiry, and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct. March 15, 2002 PUBLICIS GROUPE S.A. /s/ Jean-Michel Etienne ------------------------------- By: Jean-Michel Etienne Title: Chief Financial Officer Page 7 of 13 Pages
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Schedule I Directors and Executive Officers of Publicis Groupe S.A. The following tables I and II set forth the names, business addresses, principal occupations or employment and citizenship of the members of Publicis' Management Board and Supervisory Board. Each member of the Management Board is principally employed by Publicis as set forth on Table II. I. The Supervisory Board [Enlarge/Download Table] PRINCIPAL PRINCIPAL BUSINESS CITIZENSHIP NAME FUNCTION IN PUBLICIS ACTIVITIES OUTSIDE PUBLICIS (IF OTHER THAN FRANCE) ---- -------------------- --------------------------- ---------------------- Elisabeth Badinter Chair, Supervisory Board Lecturer, Ecole 133, Avenue des Champs-Elysees, Polytechnique, and author 75008 Paris, France Robert Badinter Director Professor Emeritus, 133, Avenue des Champs-Elysees, University of Paris I 75008 Paris, France (Pantheon-Sorbonne) Simon Badinter Director; Director of None 133, Avenue des Champs-Elysees, International Development - 75008 Paris, France Medias & Regies Europe Monique Bercault Director; Technical None 133, Avenue des Champs-Elysees, Consultant to the Chairman 75008 Paris, France of Medias & Regies Europe Michel Cicurel Director Chairman of the Management 133, Avenue des Champs-Elysees, Board of Compagnie Financiere 75008 Paris, France Edmond de Rothschild and Compagnie Financiere Saint-Honore; various directorships Michel David-Weill Director Chairman and Chief Executive 133, Avenue des Champs-Elysees, Officer of Maison Lazard 75008 Developpement, Managing Partner of Lazard Freres et Compagnie; numerous Page 8 of 13 Pages
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[Enlarge/Download Table] PRINCIPAL PRINCIPAL BUSINESS CITIZENSHIP NAME FUNCTION IN PUBLICIS ACTIVITIES OUTSIDE PUBLICIS (IF OTHER THAN FRANCE) ---- -------------------- --------------------------- ---------------------- Paris, France positions within the Lazard group; Vice President and Director of the Danone Group Sophie Dulac Director, Vice President Manager -- Sophie Dulac 133, Avenue des Champs-Elysees, Conseil and Moira 75008 Paris, France Helene Ploix Director Chair of Pechel Industries 133, Avenue des Champs-Elysees, and Director of Lafarge 75008 Paris, France Felix George Rohatyn Director Director of Comcast United States 133, Avenue des Champs-Elysees, Corporation and Fiat SpA 75008 Paris, France Robert Seelert Director, Chairman of Director of Vanteq, Inc. United States 133, Avenue des Champs-Elysees, Saatchi & Saatchi plc 75008 Paris, France Amaury-Daniel Director Member of the Management de Seze Board of BNP Paribas 133, Avenue des Champs-Elysees, 75008 Paris, France Henri-Calixte Suaudeau Director of Publicis None 133, Avenue des Champs-Elysees, Conseil; Director of 75008 Paris, France Publicis Real Estate Department Gerard Worms Director Chairman of the Board of 133, Avenue des Champs-Elysees, General Partners of 75008 Paris, France Rothschild et Cie Banque. Director of SG Belgique, Telecom Italia, Metropole Televi- Page 9 of 13 Pages
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[Enlarge/Download Table] PRINCIPAL PRINCIPAL BUSINESS CITIZENSHIP NAME FUNCTION IN PUBLICIS ACTIVITIES OUTSIDE PUBLICIS (IF OTHER THAN FRANCE) ---- -------------------- --------------------------- ---------------------- Paris, France sion and Degremont II. Management Board [Enlarge/Download Table] PRINCIPAL COUNTRY OF CITIZENSHIP NAME FUNCTION IN PUBLICIS (IF OTHER THAN FRANCE) ---- -------------------- ---------------------- Maurice Levy Chairman of Management Board Publicis Groupe S.A. 133, Avenue des Champs-Elysees Paris, France 75008 Bruno Desbarats-Bollet Director, Chief Executive Officer Publicis Groupe S.A. of Medias & Regies Europe 133, Avenue des Champs-Elysees Paris, France 75008 Kevin Roberts Director, Chief Executive Officer United Kingdom Publicis Groupe S.A. of Saatchi & Saatchi 133, Avenue des Champs-Elysees Paris, France 75008 Bertrand Siguier Director, Executive Vice President Publicis Groupe S.A. of Publicis Worldwide 133, Avenue des Champs-Elysees Paris, France 75008 Directors and Executive Officers of Somarel. The following table III sets forth the names, business addresses, current principal occupations or employment, and citizenship or country of formation of the members of Somarel's Board of Directors. II. Somarel's Board of Directors Page 10 of 13 Pages
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[Enlarge/Download Table] CITIZENSHIP NAME PRINCIPAL OCCUPATION OR COUNTRY OF FORMATION OR EMPLOYMENT (IF OTHER THAN FRANCE) Elisabeth Badinter Chairman of the Board, see table I Somarel 133, Avenue des Champs-Elysees Paris, France 75008 Sophie Dulac See table I Somarel 133, Avenue des Champs-Elysees Paris, France 75008 Claude Marcus Retired (former Vice Somarel President of the Supervisory 133, Avenue des Champs-Elysees Board of Publicis) Paris, France 75008 Jean-Michel Bleustein Retired Somarel 133, Avenue des Champs-Elysees Paris, France 75008 Simon Badinter See table I Somarel 133, Avenue des Champs-Elysees Paris, France 75008 Benjamin Badinter Member of the Management Somarel Board of Medias & Regies 133, Avenue des Champs-Elysees Europe, Director of Paris, France 75008 European Development, various directorships Eric Delorme Director of BNP Somarel PARIBAS/DAI (Department 133, Avenue des Champs-Elysees of Industrial Affairs) Paris, France 75008 Page 11 of 13 Pages
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[Enlarge/Download Table] CITIZENSHIP NAME PRINCIPAL OCCUPATION OR COUNTRY OF FORMATION OR EMPLOYMENT (IF OTHER THAN FRANCE) Pechel Industries, represented by Not applicable Somarel 133, Avenue des Champs-Elysees Paris, France 75008 Judith Badinter (spouse Member of the Supervisory name: Sadock) Board of Medias & Regies Somarel Europe, psychoanalyst 133, Avenue des Champs-Elysees Paris, France 75008 Compagnie Financiere Saint-Honore, Not applicable represented by Samuel Pinto Somarel 133, Avenue des Champs-Elysees Paris, France 75008 SRRE SA, represented by Michel Not applicable Luxembourg Fleuret Somarel 133, Avenue des Champs-Elysees Paris, France 75008 MLMS, represented by Claudine Not applicable Bienaime Somarel 133, Avenue des Champs-Elysees Paris, France 75008 FRANCAREP (SA), represented by Not applicable Georges Babinet Somarel 133, Avenue des Champs-Elysees Paris, France 75008 Page 12 of 13 Pages
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EXHIBIT INDEX -------------------------------------------------------------------------------- Exhibit Number Description -------------------------------------------------------------------------------- 1 Agreement and Plan of Merger, dated as of March 7, 2002, between Publicis Groupe S.A., Bcom3 Group, Inc., Philadelphia Merger Corp. and Philadelphia Merger LLC (incorporated by reference to Exhibit 2.1 to Publicis' Current Report on Form 6-K filed March 14, 2002). -------------------------------------------------------------------------------- 2 Support Agreement, dated as of March 7, 2002, between Publicis Groupe S.A., Philadelphia Merger Corp., Roger A. Haupt, Richard B. Fizdale, Roy J. Bostock and Craig D. Brown (incorporated by reference to Exhibit 99.2 to Publicis' Current Report on Form 6-K filed March 14, 2002). -------------------------------------------------------------------------------- 3 Support Agreement, dated as of March 7, 2002, between Publicis Groupe S.A., Philadelphia Merger Corp. and Dentsu Inc. (incorporated by reference to Exhibit 99.1 to Publicis' Current Report on Form 6-K filed March 14, 2002) -------------------------------------------------------------------------------- 4 Support Agreement, dated as of March 7, 2002, between Societe Anonyme Somarel, Madame Elizabeth Badinter and Bcom3 Group, Inc.(incorporated by reference to Exhibit 99.3 to Publicis' Current Report on Form 6-K filed March 14, 2002) -------------------------------------------------------------------------------- 5 Press Release, dated March 7, 2002. -------------------------------------------------------------------------------- Page 13 of 13 Pages

Dates Referenced Herein   and   Documents Incorporated by Reference

Referenced-On Page
This ‘SC 13D’ Filing    Date First  Last      Other Filings
Filed on:3/18/023,  425
3/15/027SC 13D
3/14/025133,  425,  6-K,  8-K
3/7/02113425,  6-K,  8-K,  DEF 14A
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