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| <NonNumbericText> <div style="font-size:10.0pt;font-family:Times New Roman;"> <p style="TEXT-ALIGN: justify; FONT-FAMILY: times;"><font size="2"><b>19. DEFERRED REVENUE</b></font></p> <p style="TEXT-ALIGN: justify; FONT-FAMILY: times;"><font size="2"> We offer our Fine Jewelry guests lifetime warranties on certain products that cover sizing and breakage with an option to purchase theft protection for a two-year period. ASC 605-20 requires recognition of warranty revenue on a straight-line basis until sufficient cost history exists. Once sufficient cost history is obtained, revenue is required to be recognized in proportion to when costs are expected to be incurred. Prior to fiscal year 2012, the Company recognized revenue from lifetime warranties on a straight-line basis over a five-year period because sufficient evidence of the pattern of costs incurred was not available. During the first quarter of fiscal year 2012, we began recognizing revenue related to lifetime warranty sales in proportion to when the expected costs will be incurred, which we estimate will be over an eight-year period. A significant change in estimates related to the time period or pattern in which warranty-related costs are expected to be incurred could adversely impact our revenues. The deferred revenue balance as of July 31, 2011 related to lifetime warranties is being recognized prospectively, in proportion to the remaining estimated warranty costs. The change in estimate related to the pattern of revenue recognition and the life of the warranties was the result of accumulating additional historical evidence over the five-year period that we have been selling the lifetime warranties. The change in estimate increased revenues by $34.9 million and decreased our net loss by $32.4 million during fiscal year 2012. As a result, basic and diluted net loss per share improved by $1.00 per share during fiscal year 2012.</font></p> <p style="TEXT-ALIGN: justify; FONT-FAMILY: times;"><font size="2"> Revenues related to the optional theft protection are recognized over the two-year contract period on a straight-line basis. We also offer our Fine Jewelry guests a two-year watch warranty and our Fine Jewelry and Kiosk Jewelry guests a one-year warranty that covers breakage. The revenue from the two-year watch warranty and one-year breakage warranty is recognized on a straight-line basis over the respective contract terms.</font></p> <p style="TEXT-ALIGN: justify; FONT-FAMILY: times;"><font size="2"> The change in deferred revenue associated with the sale of warranties is as follows (in thousands):</font></p> <div style="POSITION: relative; PADDING-BOTTOM: 0pt; PADDING-LEFT: 0pt; WIDTH: 70%; PADDING-RIGHT: 0pt; MARGIN-LEFT: 15%; PADDING-TOP: 0pt;"> <p style="TEXT-ALIGN: justify; FONT-FAMILY: times;"><font size="2"><!-- COMMAND=ADD_TABLEWIDTH,"100%" --></font></p> <!-- User-specified TAGGED TABLE --> <div align="center"> <table border="0" cellspacing="0" cellpadding="0" width="100%" style="text-align:left;"> <tr style="padding:0;"><!-- TABLE COLUMN WIDTHS SET --> <td style="FONT-FAMILY: times;" align="left"></td> <td style="FONT-FAMILY: times;" width="12"></td> <td style="FONT-FAMILY: times;" width="7" align="right"></td> <td style="FONT-FAMILY: times;" width="56"></td> <td style="FONT-FAMILY: times;" width="12"></td> <td style="FONT-FAMILY: times;" width="7" align="right"></td> <td style="FONT-FAMILY: times;" width="56"></td> <td style="FONT-FAMILY: times;" width="12"></td><!-- TABLE COLUMN WIDTHS END --></tr> <tr style="padding:0;" valign="bottom"> <th style="FONT-FAMILY: times;" align="left"><font size="2"> </font><br /></th> <th style="FONT-FAMILY: times;"><font size="1"> </font></th> <th style="BORDER-BOTTOM: #000000 1pt solid; FONT-FAMILY: times;" colspan="5" align="center"><font size="1"><b>Year Ended July 31,</b></font></th> <th style="FONT-FAMILY: times;"><font size="1"> </font></th></tr> <tr style="padding:0;" valign="bottom"> <th style="FONT-FAMILY: times;" align="left"><font size="1"> </font><br /></th> <th style="FONT-FAMILY: times;"><font size="1"> </font></th> <th style="BORDER-BOTTOM: #000000 1pt solid; FONT-FAMILY: times;" colspan="2" align="center"><font size="1"><b>2013</b></font></th> <th style="FONT-FAMILY: times;"><font size="1"> </font></th> <th style="BORDER-BOTTOM: #000000 1pt solid; FONT-FAMILY: times;" colspan="2" align="center"><font size="1"><b>2012</b></font></th> <th style="FONT-FAMILY: times;"><font size="1"> </font></th></tr> <tr style="padding:0;" valign="top" bgcolor="#CCEEFF"> <td style="FONT-FAMILY: times;" valign="bottom"> <p style="TEXT-INDENT: -10pt; FONT-FAMILY: times; MARGIN-LEFT: 10pt;"><font size="2">Deferred revenue, beginning of period</font></p></td> <td style="FONT-FAMILY: times;" valign="bottom"><font size="2"> </font></td> <td style="FONT-FAMILY: times;" valign="bottom" align="right"><font size="2">$</font></td> <td style="FONT-FAMILY: times;" valign="bottom" align="right"><font size="2">208,516</font></td> <td style="FONT-FAMILY: times;" valign="bottom"><font size="2"> </font></td> <td style="FONT-FAMILY: times;" valign="bottom" align="right"><font size="2">$</font></td> <td style="FONT-FAMILY: times;" valign="bottom" align="right"><font size="2">232,180</font></td> <td style="FONT-FAMILY: times;" valign="bottom"><font size="2"> </font></td></tr> <tr style="padding:0;" valign="top" bgcolor="white"> <td style="FONT-FAMILY: times;" valign="bottom"> <p style="TEXT-INDENT: -10pt; FONT-FAMILY: times; MARGIN-LEFT: 20pt;"><font size="2">Warranties sold(a)</font></p></td> <td style="FONT-FAMILY: times;" valign="bottom"><font size="2"> </font></td> <td style="FONT-FAMILY: times;" valign="bottom"><font size="2"> </font></td> <td style="FONT-FAMILY: times;" valign="bottom" align="right"><font size="2">130,169</font></td> <td style="FONT-FAMILY: times;" valign="bottom"><font size="2"> </font></td> <td style="FONT-FAMILY: times;" valign="bottom"><font size="2"> </font></td> <td style="FONT-FAMILY: times;" valign="bottom" align="right"><font size="2">123,121</font></td> <td style="FONT-FAMILY: times;" valign="bottom"><font size="2"> </font></td></tr> <tr style="padding:0;" valign="top" bgcolor="#CCEEFF"> <td style="FONT-FAMILY: times;" valign="bottom"> <p style="TEXT-INDENT: -10pt; FONT-FAMILY: times; MARGIN-LEFT: 20pt;"><font size="2">Revenue recognized</font></p></td> <td style="FONT-FAMILY: times;" valign="bottom"><font size="2"> </font></td> <td style="FONT-FAMILY: times;" valign="bottom"><font size="2"> </font></td> <td style="FONT-FAMILY: times;" valign="bottom" align="right"><font size="2">(147,440</font></td> <td style="FONT-FAMILY: times;" valign="bottom"><font size="2">)</font></td> <td style="FONT-FAMILY: times;" valign="bottom"><font size="2"> </font></td> <td style="FONT-FAMILY: times;" valign="bottom" align="right"><font size="2">(146,785</font></td> <td style="FONT-FAMILY: times;" valign="bottom"><font size="2">)</font></td></tr> <tr style="padding:0; FONT-SIZE: 1.5pt;" valign="top"> <td style="FONT-FAMILY: times;" valign="bottom"> </td> <td style="FONT-FAMILY: times;" valign="bottom"> </td> <td style="BORDER-BOTTOM: #000000 1pt solid; FONT-FAMILY: times;" valign="bottom" colspan="2" align="right"> </td> <td style="FONT-FAMILY: times;" valign="bottom"> </td> <td style="BORDER-BOTTOM: #000000 1pt solid; FONT-FAMILY: times;" valign="bottom" colspan="2" align="right"> </td> <td style="FONT-FAMILY: times;" valign="bottom"> </td></tr> <tr style="padding:0;" valign="top" bgcolor="white"> <td style="FONT-FAMILY: times;" valign="bottom"> <p style="TEXT-INDENT: -10pt; FONT-FAMILY: times; MARGIN-LEFT: 10pt;"><font size="2">Deferred revenue, end of period</font></p></td> <td style="FONT-FAMILY: times;" valign="bottom"><font size="2"> </font></td> <td style="FONT-FAMILY: times;" valign="bottom" align="right"><font size="2">$</font></td> <td style="FONT-FAMILY: times;" valign="bottom" align="right"><font size="2">191,245</font></td> <td style="FONT-FAMILY: times;" valign="bottom"><font size="2"> </font></td> <td style="FONT-FAMILY: times;" valign="bottom" align="right"><font size="2">$</font></td> <td style="FONT-FAMILY: times;" valign="bottom" align="right"><font size="2">208,516</font></td> <td style="FONT-FAMILY: times;" valign="bottom"><font size="2"> </font></td></tr> <tr style="padding:0; FONT-SIZE: 1.5pt;" valign="top"> <td style="FONT-FAMILY: times;" valign="bottom"> </td> <td style="FONT-FAMILY: times;" valign="bottom"> </td> <td style="BORDER-BOTTOM: #000000 2.25pt double; FONT-FAMILY: times;" valign="bottom" colspan="2" align="right"> </td> <td style="FONT-FAMILY: times;" valign="bottom"> </td> <td style="BORDER-BOTTOM: #000000 2.25pt double; FONT-FAMILY: times;" valign="bottom" colspan="2" align="right"> </td> <td style="FONT-FAMILY: times;" valign="bottom"> </td></tr></table></div> <!-- end of user-specified TAGGED TABLE --></div> <!-- COMMAND=ADD_LINERULETXT,NOSHADE COLOR="#000000" SIZE="1.0PT" WIDTH="26%" ALIGN="LEFT" --> <hr style="COLOR: #000000;" align="left" size="1" width="26%" noshade="noshade" /> <dl compact="compact"> <dt style="FONT-FAMILY: times; MARGIN-BOTTOM: -11pt;"><font size="2">(a)</font></dt> <dd style="TEXT-ALIGN: justify; FONT-FAMILY: times;"><font size="2">Warranty sales for the years ended July 31, 2013 and 2012 include approximately $0.9 million and $1.9 million, respectively, related to the depreciation in the Canadian currency rate on the beginning of the period deferred revenue balance.</font></dd></dl> <p style="TEXT-ALIGN: justify; FONT-FAMILY: times;"><font size="2"> Revenues associated with warranties in fiscal years 2013, 2012 and 2011 totaled $147.4 million, $146.8 million and $96.8 million, respectively. Gross margin associated with warranties in fiscal years 2013, 2012 and 2011 totaled $120.1 million, $120.8 million and $75.2 million, respectively.</font></p> </div> </NonNumbericText> |
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