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LiveRamp Holdings, Inc. – ‘10-K’ for 3/31/16 – ‘EX-101.DEF’

On:  Friday, 5/27/16, at 12:57pm ET   ·   For:  3/31/16   ·   Accession #:  733269-16-60   ·   File #:  0-13163

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  As Of               Filer                 Filing    For·On·As Docs:Size

 5/27/16  LiveRamp Holdings, Inc.           10-K        3/31/16  104:15M

Annual Report   —   Form 10-K   —   Sect. 13 / 15(d) – SEA’34
Filing Table of Contents

Document/Exhibit                   Description                      Pages   Size 

 1: 10-K        Annual Report                                       HTML   1.26M 
 2: EX-21       Exhibit 21 Subsidiaries                             HTML     46K 
 3: EX-23       Consent of Experts or Counsel                       HTML     30K 
 4: EX-24       Power of Attorney                                   HTML     35K 
 5: EX-31.1     Certification -- §302 - SOA'02                      HTML     37K 
 6: EX-31.2     Certification -- §302 - SOA'02                      HTML     36K 
 7: EX-32.1     Certification -- §906 - SOA'02                      HTML     29K 
 8: EX-32.2     Certification -- §906 - SOA'02                      HTML     29K 
15: R1          Document and Entity Information                     HTML     55K 
16: R2          Consolidated Balance Sheets                         HTML    127K 
17: R3          Consolidated Balance Sheets (Parenthetical)         HTML     42K 
18: R4          Consolidated Statements of Operations               HTML    109K 
19: R5          Consolidated Statements of Comprehensive Income     HTML     52K 
                (Loss)                                                           
20: R6          Consolidated Statement of Equity                    HTML    110K 
21: R7          Consolidated Statements of Cash Flows               HTML    149K 
22: R8          Summary of Significant Accounting Policies          HTML    263K 
23: R9          Restructuring, Impairment and Other Charges         HTML     89K 
24: R10         Acquisitions                                        HTML    159K 
25: R11         Discontinued Operations                             HTML    170K 
26: R12         Other Current and Noncurrent Assets                 HTML     62K 
27: R13         Goodwill                                            HTML    101K 
28: R14         Software Costs                                      HTML     34K 
29: R15         Property and Equipment                              HTML     50K 
30: R16         Long-Term Debt                                      HTML     68K 
31: R17         Allowance for Doubtful Accounts                     HTML     68K 
32: R18         Commitments and Contingencies                       HTML     38K 
33: R19         Stockholders' Equity                                HTML    204K 
34: R20         Income Taxes                                        HTML    188K 
35: R21         Retirement Plans                                    HTML     35K 
36: R22         Foreign Operations                                  HTML     80K 
37: R23         Fair Value of Financial Instruments                 HTML    112K 
38: R24         Segment Information                                 HTML    153K 
39: R25         Unaudited Selected Quarterly Financial Data         HTML    102K 
40: R26         Summary of Significant Accounting Policies          HTML    355K 
                (Policies)                                                       
41: R27         Summary of Significant Accounting Policies          HTML    170K 
                (Tables)                                                         
42: R28         Restructuring, Impairment and Other Charges         HTML     84K 
                (Tables)                                                         
43: R29         Acquisitions (Tables)                               HTML    156K 
44: R30         Discontinued Operations (Tables)                    HTML    163K 
45: R31         Other Current and Noncurrent Assets (Tables)        HTML     64K 
46: R32         Goodwill (Tables)                                   HTML    109K 
47: R33         Property and Equipment (Tables)                     HTML     47K 
48: R34         Long-Term Debt (Tables)                             HTML     62K 
49: R35         Allowance for Doubtful Accounts (Tables)            HTML     69K 
50: R36         Stockholders' Equity (Tables)                       HTML    183K 
51: R37         Income Taxes (Tables)                               HTML    192K 
52: R38         Foreign Operations (Tables)                         HTML     80K 
53: R39         Financial Instruments (Tables)                      HTML    105K 
54: R40         Segment Information (Tables)                        HTML    143K 
55: R41         Unaudited Selected Quarterly Financial Data         HTML     99K 
                (Tables)                                                         
56: R42         SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES: -       HTML     31K 
                Description of Business (Details)                                
57: R43         SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES: -       HTML     58K 
                Reclassifications (Details)                                      
58: R44         Summary of Significant Accounting Policies          HTML    118K 
                (Details)                                                        
59: R45         SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES: -       HTML    107K 
                Earnings (Loss) per Share (Details)                              
60: R46         SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES: -       HTML     38K 
                Share-based Compensation (Details)                               
61: R47         SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES: -       HTML     48K 
                Adoption of New Accounting standards (Details)                   
62: R48         Restructuring, Impairment and Other Charges         HTML     76K 
                (Details)                                                        
63: R49         RESTRUCTURING, IMPAIRMENT AND OTHER CHARGES: -      HTML     44K 
                Gains, Losses and Other Items (Details)                          
64: R50         ACQUISITIONS: - Allant (Details)                    HTML     55K 
65: R51         ACQUISITIONS: - Fair Value of the Consideration     HTML     54K 
                Transferred for LiveRamp (Details)                               
66: R52         ACQUISITIONS: - Summary of the estimated fair       HTML     95K 
                values of assets acquired and liabilities assumed                
                for LiveRamp (Details)                                           
67: R53         ACQUISITIONS: - Actual and Unaudited Pro Forma      HTML     52K 
                Results (Details)                                                
68: R54         ACQUISITIONS: - Other Intangible Assets (Details)   HTML     54K 
69: R55         DISCONTINUED OPERATIONS: - Sale of ITO Business     HTML     61K 
                (Details)                                                        
70: R56         DISCONTINUED OPERATIONS: - Summary Results of       HTML    159K 
                Operations and Carrying Amounts of Major Classes                 
                of Assets and Liabilities of ITO (Details)                       
71: R57         DISCONTINUED OPERATIONS: - ITO Support Services     HTML     40K 
                (Details)                                                        
72: R58         DISCONTINUED OPERATIONS: - U.K. Call Center         HTML     83K 
                Operation (Details)                                              
73: R59         Other Current and Noncurrent Assets (Details)       HTML     52K 
74: R60         Goodwill (Details)                                  HTML     80K 
75: R61         Software Costs (Details)                            HTML     41K 
76: R62         Property and Equipment (Details)                    HTML     48K 
77: R63         Long-Term Debt (Details)                            HTML    112K 
78: R64         LONG-TERM DEBT: - Long-term Debt Future             HTML     44K 
                Obligations (Details)                                            
79: R65         Allowance for Doubtful Accounts (Details)           HTML     40K 
80: R66         Commitments and Contingencies (Details)             HTML     50K 
81: R67         COMMITMENTS AND CONTINGENCIES: - Guarantee          HTML     31K 
                (Details)                                                        
82: R68         Stockholders' Equity (Details)                      HTML     57K 
83: R69         STOCKHOLDERS' EQUITY: - Option Activity (Details)   HTML    158K 
84: R70         STOCKHOLDERS' EQUITY: - Summary of Options          HTML     83K 
                (Details)                                                        
85: R71         STOCKHOLDERS' EQUITY: - SAR Actvity (Details)       HTML     67K 
86: R72         STOCKHOLDERS' EQUITY: - RSU Activity (Details)      HTML     86K 
87: R73         STOCKHOLDERS' EQUITY: - Performance Based           HTML     90K 
                (Details)                                                        
88: R74         STOCKHOLDERS' EQUITY: - Other Performance           HTML     83K 
                (Details)                                                        
89: R75         Stockholders' Equity: - Espp (Details)              HTML     39K 
90: R76         Stockholders' Equity: - Aoci (Details)              HTML     40K 
91: R77         INCOME TAXES: - Expense (Benefit) Allocation and    HTML     85K 
                Components and Loss Before Income Tax (Details)                  
92: R78         INCOME TAXES: - Reconciliation of Income Tax        HTML     65K 
                Benefit from Continuing Operations and Valuation                 
                Allowance Change (Details)                                       
93: R79         INCOME TAXES: - Deferred (Details)                  HTML     70K 
94: R80         INCOME TAXES: - Carryforwards (Details)             HTML     56K 
95: R81         INCOME TAXES: - Unrecognized Tax Benefit (Details)  HTML     53K 
96: R82         RETIREMENT PLANS: - Qualified 401(k) and SNQDC      HTML     43K 
                Plans (Details)                                                  
97: R83         RETIREMENT PLANS: - Defined Benefit Pension Plan    HTML     43K 
                (Details)                                                        
98: R84         Foreign Operations (Details)                        HTML     54K 
99: R85         Fair Value of Financial Instruments (Details)       HTML     46K 
100: R86         Segment Information (Details)                       HTML    100K  
101: R87         Unaudited Selected Quarterly Financial Data         HTML     73K  
                (Details)                                                        
103: XML         IDEA XML File -- Filing Summary                      XML    186K  
102: EXCEL       IDEA Workbook of Financial Reports                  XLSX    130K  
 9: EX-101.INS  XBRL Instance -- acxm-20160331                       XML   4.62M 
11: EX-101.CAL  XBRL Calculations -- acxm-20160331_cal               XML    334K 
12: EX-101.DEF  XBRL Definitions -- acxm-20160331_def                XML   1.15M 
13: EX-101.LAB  XBRL Labels -- acxm-20160331_lab                     XML   2.29M 
14: EX-101.PRE  XBRL Presentations -- acxm-20160331_pre              XML   1.76M 
10: EX-101.SCH  XBRL Schema -- acxm-20160331                         XSD    239K 
104: ZIP         XBRL Zipped Folder -- 0000733269-16-000060-xbrl      Zip    316K  


‘EX-101.DEF’   —   XBRL Definitions — acxm-20160331_def


This Exhibit is an XBRL XML File.


                                                                                                                                                                                
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