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LiveRamp Holdings, Inc. – ‘10-K’ for 3/31/15 – ‘EX-101.DEF’

On:  Wednesday, 5/27/15, at 5:20pm ET   ·   For:  3/31/15   ·   Accession #:  733269-15-18   ·   File #:  0-13163

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  As Of               Filer                 Filing    For·On·As Docs:Size

 5/27/15  LiveRamp Holdings, Inc.           10-K        3/31/15  102:16M

Annual Report   —   Form 10-K   —   Sect. 13 / 15(d) – SEA’34
Filing Table of Contents

Document/Exhibit                   Description                      Pages   Size 

 1: 10-K        Annual Report                                       HTML   1.36M 
 7: EX-10.10    Material Contract                                   HTML     42K 
 2: EX-10.2     Material Contract                                   HTML     33K 
 8: EX-10.23    Material Contract                                   HTML     73K 
 3: EX-10.6     Material Contract                                   HTML     55K 
 4: EX-10.7     Material Contract                                   HTML    111K 
 5: EX-10.8     Material Contract                                   HTML     43K 
 6: EX-10.9     Material Contract                                   HTML     42K 
 9: EX-21       Subsidiaries List                                   HTML     33K 
10: EX-23       Consent of Experts or Counsel                       HTML     31K 
11: EX-24       Power of Attorney                                   HTML     34K 
12: EX-31.1     Certification -- §302 - SOA'02                      HTML     35K 
13: EX-31.2     Certification -- §302 - SOA'02                      HTML     35K 
14: EX-32.1     Certification -- §906 - SOA'02                      HTML     28K 
15: EX-32.2     Certification -- §906 - SOA'02                      HTML     28K 
72: R1          Document and Entity Information                     HTML     55K 
59: R2          Consolidated Balance Sheets                         HTML    156K 
70: R3          Consolidated Balance Sheets (Parenthetical)         HTML     43K 
74: R4          Consolidated Statements of Operations               HTML    122K 
93: R5          Consolidated Statements of Comprehensive Income     HTML     55K 
                (Loss)                                                           
61: R6          Consolidated Statements of Stockholders' Equity     HTML    150K 
69: R7          Consolidated Statements of Cash Flows               HTML    182K 
54: R8          Summary of Significant Accounting Policies          HTML    148K 
44: R9          Restructuring, Impairment and Other Charges         HTML     75K 
94: R10         Acquisitions                                        HTML    116K 
76: R11         Discontinued Operations                             HTML     65K 
75: R12         Other Current and Noncurrent Assets                 HTML     52K 
81: R13         Goodwill                                            HTML     70K 
82: R14         Software and Research and Development Costs         HTML     32K 
79: R15         Property and Equipment                              HTML     42K 
83: R16         Long-Term Debt                                      HTML     55K 
71: R17         Allowance for Doubtful Accounts                     HTML     53K 
73: R18         Commitments and Contingencies                       HTML     37K 
78: R19         Stockholders' Equity                                HTML    164K 
102: R20         Income Taxes                                        HTML    154K  
89: R21         Retirement Plans                                    HTML     32K 
65: R22         Foreign Operations                                  HTML     59K 
77: R23         Fair Value of Financial Instruments                 HTML     80K 
67: R24         Segment Information                                 HTML     80K 
35: R25         Unaudited Selected Quarterly Financial Data         HTML    105K 
90: R26         Subsequent Events                                   HTML     32K 
98: R27         Summary of Significant Accounting Policies          HTML    240K 
                (Policies)                                                       
49: R28         Summary of Significant Accounting Policies          HTML     91K 
                (Tables)                                                         
48: R29         Restructuring, Impairment and Other Charges         HTML     71K 
                (Tables)                                                         
52: R30         Acquisitions (Tables)                               HTML    112K 
53: R31         Discontinued Operations (Tables)                    HTML     62K 
55: R32         Other Current and Noncurrent Assets (Tables)        HTML     54K 
29: R33         Goodwill (Tables)                                   HTML     53K 
87: R34         Property and Equipment (Tables)                     HTML     39K 
63: R35         Long-Term Debt (Tables)                             HTML     53K 
66: R36         Allowance for Doubtful Accounts (Tables)            HTML     56K 
39: R37         Stockholders' Equity (Tables)                       HTML    149K 
101: R38         Income Taxes (Tables)                               HTML    165K  
22: R39         Foreign Operations (Tables)                         HTML     60K 
56: R40         Fair Value of Financial Instruments (Tables)        HTML     74K 
92: R41         Segment Information (Tables)                        HTML     74K 
37: R42         Unaudited Selected Quarterly Financial Data         HTML    108K 
                (Tables)                                                         
47: R43         Summary of Significant Accounting Policies          HTML     85K 
                (Details)                                                        
51: R44         Summary of Significant Accounting                   HTML    137K 
                Policies:(Details 2)                                             
60: R45         Summary of Significant Accounting Policies          HTML     34K 
                (Details 3)                                                      
28: R46         Restructuring, Impairment and Other Charges         HTML    110K 
                (Details)                                                        
43: R47         Restructuring, Impairment and Other Charges         HTML     51K 
                (Details 2)                                                      
24: R48         Acquisitions (Details)                              HTML    161K 
91: R49         Acquisitions (Details 2)                            HTML     60K 
36: R50         Acquisitions (Details 3)                            HTML     70K 
88: R51         Discontinued Operations (Details)                   HTML    106K 
40: R52         Other Current and Noncurrent Assets (Details)       HTML     56K 
57: R53         Goodwill (Details)                                  HTML     74K 
23: R54         Goodwill (Details 2)                                HTML     69K 
27: R55         Software and Research and Development Costs         HTML     46K 
                (Details)                                                        
50: R56         Property and Equipment (Details)                    HTML     51K 
31: R57         Long-Term Debt (Details)                            HTML    125K 
96: R58         Long-Term Debt (Details 2)                          HTML     47K 
62: R59         Allowance for Doubtful Accounts (Details)           HTML     44K 
80: R60         Commitments and Contingencies (Details)             HTML     53K 
42: R61         Commitments and Contingencies (Details 2)           HTML     28K 
45: R62         Stockholders' Equity (Details)                      HTML     64K 
86: R63         Stockholders' Equity (Details 2)                    HTML    181K 
84: R64         Stockholders' Equity (Details 3)                    HTML     98K 
64: R65         Stockholders' Equity (Details 4)                    HTML     99K 
85: R66         Stockholders' Equity (Details 5)                    HTML    169K 
41: R67         Stockholders' Equity (Details 6)                    HTML    113K 
68: R68         Income Taxes (Details)                              HTML    152K 
97: R69         Income Taxes (Details 2)                            HTML     75K 
26: R70         Income Taxes (Details 3)                            HTML     82K 
34: R71         Income Taxes (Details 4)                            HTML     30K 
58: R72         Retirement Plans (Details)                          HTML     56K 
30: R73         Foreign Operations (Details)                        HTML     66K 
100: R74         Fair Value of Financial Instruments (Details)       HTML     50K  
38: R75         Segment Information (Details)                       HTML     92K 
32: R76         Unaudited Selected Quarterly Financial Data         HTML    152K 
                (Details)                                                        
33: R77         Subsequent Events                                   HTML     56K 
99: XML         IDEA XML File -- Filing Summary                      XML    150K 
25: EXCEL       IDEA Workbook of Financial Reports                  XLSX    276K 
46: EXCEL       IDEA Workbook of Financial Reports (.xls)            XLS   2.50M 
16: EX-101.INS  XBRL Instance -- acxm-20150331                       XML   3.24M 
18: EX-101.CAL  XBRL Calculations -- acxm-20150331_cal               XML    279K 
19: EX-101.DEF  XBRL Definitions -- acxm-20150331_def                XML    868K 
20: EX-101.LAB  XBRL Labels -- acxm-20150331_lab                     XML   2.11M 
21: EX-101.PRE  XBRL Presentations -- acxm-20150331_pre              XML   1.50M 
17: EX-101.SCH  XBRL Schema -- acxm-20150331                         XSD    209K 
95: ZIP         XBRL Zipped Folder -- 0000733269-15-000018-xbrl      Zip    255K 


‘EX-101.DEF’   —   XBRL Definitions — acxm-20150331_def


This Exhibit is an XBRL XML File.


                                                                                                                                                                                
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3 Subsequent Filings that Reference this Filing

  As Of               Filer                 Filing    For·On·As Docs:Size             Issuer                      Filing Agent

 5/24/23  LiveRamp Holdings, Inc.           10-K        3/31/23  121:13M
 5/24/22  LiveRamp Holdings, Inc.           10-K        3/31/22  119:14M
 5/27/21  LiveRamp Holdings, Inc.           10-K        3/31/21  133:14M
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