Fingerhut Companies Inc. – ‘3’ for 9/24/99 re: Aptimus Inc.

As of:  Friday, 9/24/99   ·   For:  9/24/99   ·   Accession #:  740126-99-63   ·   File #:  0-27065

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Initial Statement of Beneficial Ownership of Securities by an Insider   —   Form 3   —   SEA’34
Filing Table of Contents

Document/Exhibit                   Description                      Pages   Size 

 1: 3           Initial Statement of Beneficial Ownership of           2     10K 
                Securities by an Insider                                         

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UNITED STATES SECURITIES AND EXCHANGE COMMISSION                                
Washington, D.C. 20549                                                          
FORM 3  INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES                 

1. Name and Address of Reporting Person                                         
Fingerhut Companies, Inc.,                                                
4400 Baker Road                                                           

Minnetonka, MN  55343                                                     
2. Date of Event Requiring Statement (Month/Day/Year)                           
9/27/1999 (1)                                                             
3. I.R.S. Identification Number of Reporting Person, if an entity (Voluntary)   

4. Issuer Name and Ticker or Trading Symbol                                     
Freeshop.com, Inc. (FSHP)                                                 
5. Relationship of Reporting Person to Issuer (Check all applicable)            
[ ] Director                   [X] 10% Owner                              
[ ] Officer (give title below) [ ] Other (specify below)                  

6. If Amendment, Date of Original (Month/Day/Year)                              
7. Individual or Joint/Group Filing (Check Applicable Line)                     
[ ] Form filed by One Reporting Person                                    
[X] Form filed by More than One Reporting Person                          

                                                        [Enlarge/Download Table]

Table I   Non-Derivative Securities Beneficially Owned                                                                              
-----------------------------------------------------------------------------------------------------                               
1)Title of Security                                          2)Amount of         3)  4)Nature of                                    
                                                             Securities          D   Indirect                                       
                                                             Beneficially        or  Beneficial                                     
                                                             Owned               I   Ownership                                      
-----------------------------------------------------------------------------------------------------                               
                                                                                                                                    
Common Stock                                                 1,619,387.00        D   Direct                                         


Table II   Derivative Securitites Beneficially Owned                                                                                
------------------------------------------------------------------------------------------------------------------------------------
1)Title of Derivative Security  2)Date Exercisable  3)Title and Amount of                   4)Conver-  5)Ownership 6)Nature of      
                                and Expiration Date Securities Underlying                   sion or    Form of     Indirect         
                                (Month/Day/Year)    Derivative Security                     exercise   Derivative  Beneficial       
                                                                                            price of   Security    Ownership        
                                Date      Expira-                                Amount or  Deri-      Direct(D)                    
                                Exer-     tion                                   Number of  vative     or                           
                                cisable   Date      Title                        Shares     Security   Indirect(I)                  
------------------------------------------------------------------------------------------------------------------------------------
                                                                                                                                    
Preferred Stock Series B        (2)                 Common Stock                 1,925,712.0           D           Direct           
                                                                                 0                                                  
Warrants (Right to Buy)         (3)       12/31/00  Common Stock                 1,586,156.0$2.209000  D           Direct           
                                                                                 0                                                  

<FN>                                                                                                                                
Explanation of Responses:                                                                                                           
(1)                                                                                                                                 
Proposed date of initial public offering of Issuer.                                                                                 
(2)                                                                                                                                 
The Preferred Stock Series B will automatically convert into  Common Stock upon the closing of the initial public offering.         
(3)                                                                                                                                 
The warrant is currently exercisable.                                                                                               
-                                                                                                                                   
The amounts shown in Tables I and II represent the beneficial ownership of the Issuer's equity securities by Fingerhut Companies,   
Inc.  Federated Department Stores, Inc. may be deemed to control Fingerhut by virtue of its ownership of 100% of Fingerhut's capital
 stock and its corresponding right to elect Fingerhut's directors, and therefore, the Issuer's equity securities may be also deemed 
to be beneficially owned by Federated.                                                                                              

</FN>                                                                                                                               

SIGNATURE OF REPORTING PERSON                                                   
/S/ Fingerhut Companies, Inc. by Karen M. Hoguet, Vice President                
DATE                                                                            

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Joint Filer Information                                                         

Name of Joint Filer:     Federated Department Stores, Inc.                      

Address:       7 West Seventh Street                                            
Cincinnati, OH  45202                             

Designated Filer:   Fingerhut Companies, Inc.                                   

Issuer & Ticker                                                                 
Symbol:        Freeshop.com, Inc.  ("FSHP")                                     

Date of Event                                                                   
Requiring Statement:     September 27, 1999                                     

Federated Department Stores, Inc.                 

Signature:     /s/_Karen M. Hoguet                                              
Karen M. Hoguet                           
Senior Vice President and                 
Chief Financial Officer               

Dates Referenced Herein   and   Documents Incorporated by Reference

				Referenced-On Page
This ‘3’ Filing		Date		First		Last			Other Filings
		9/27/99		2					S-1/A
Filed on / For Period end:		9/24/99
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