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iQIYI, Inc. – ‘20-F’ for 12/31/20 – ‘EX-101.LAB’

On:  Tuesday, 3/9/21, at 6:05am ET   ·   For:  12/31/20   ·   Accession #:  1564590-21-11590   ·   File #:  1-38431

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  As Of               Filer                 Filing    For·On·As Docs:Size             Issuer                      Filing Agent

 3/09/21  iQIYI, Inc.                       20-F       12/31/20  161:37M                                    ActiveDisclosure/FA

Annual or Annual-Transition Report by a Foreign Non-Canadian Issuer   —   Form 20-F   —   SEA’34
Filing Table of Contents

Document/Exhibit                   Description                      Pages   Size 

 1: 20-F        Annual or Annual-Transition Report by a Foreign     HTML   3.62M 
                Non-Canadian Issuer                                              
 2: EX-4.60     Instrument Defining the Rights of Security Holders  HTML     48K 
 3: EX-4.61     Instrument Defining the Rights of Security Holders  HTML     46K 
 4: EX-4.64     Instrument Defining the Rights of Security Holders  HTML    442K 
 5: EX-4.65     Instrument Defining the Rights of Security Holders  HTML    469K 
 6: EX-8.1      Opinion of Counsel re: Tax Matters                  HTML     50K 
 9: EX-13.1     Annual or Quarterly Report to Security Holders      HTML     47K 
10: EX-13.2     Annual or Quarterly Report to Security Holders      HTML     47K 
 7: EX-12.1     Statement re: the Computation of Ratios             HTML     52K 
 8: EX-12.2     Statement re: the Computation of Ratios             HTML     52K 
11: EX-15.1     Letter re: Unaudited Interim Financial Info         HTML     51K 
12: EX-15.2     Letter re: Unaudited Interim Financial Info         HTML     47K 
13: EX-15.3     Letter re: Unaudited Interim Financial Info         HTML     44K 
20: R1          Document and Entity Information                     HTML    120K 
21: R2          Consolidated Balance Sheets                         HTML    201K 
22: R3          Consolidated Balance Sheets (Parenthetical)         HTML     70K 
23: R4          Consolidated Statements of Comprehensive Loss       HTML    184K 
24: R5          Consolidated Statements of Comprehensive Loss       HTML     65K 
                (Parenthetical)                                                  
25: R6          Consolidated Statements of Changes in Shareholders  HTML    148K 
                (Deficit) /Equity                                                
26: R7          Consolidated Statements of Cash Flows               HTML    226K 
27: R8          Organization and Basis of Presentation              HTML    370K 
28: R9          Summary of Significant Accounting Policies          HTML    169K 
29: R10         Business Combinations                               HTML    109K 
30: R11         Short-Term Investments                              HTML     49K 
31: R12         Long-term Investments                               HTML    142K 
32: R13         Accounts Receivable, Net                            HTML    116K 
33: R14         Prepayments and Other Assets                        HTML    147K 
34: R15         Licensed Copyrights, Net                            HTML    263K 
35: R16         Intangible Assets, Net                              HTML    232K 
36: R17         Produced Content, Net                               HTML    124K 
37: R18         Goodwill                                            HTML     48K 
38: R19         Fixed Assets, Net                                   HTML    101K 
39: R20         Leases                                              HTML    244K 
40: R21         Loans Payable                                       HTML     81K 
41: R22         Convertible Senior Notes                            HTML    107K 
42: R23         Income Taxes                                        HTML    268K 
43: R24         Employee Defined Contribution Plan                  HTML     51K 
44: R25         Commitments and Contingencies                       HTML     99K 
45: R26         Redeemable Noncontrolling Interests                 HTML     76K 
46: R27         Ordinary Shares                                     HTML     52K 
47: R28         Profit Appropriation and Restricted Net Assets      HTML     51K 
48: R29         Loss Per Share                                      HTML    226K 
49: R30         Share-Based Compensation                            HTML    187K 
50: R31         Related Party Transactions                          HTML    357K 
51: R32         Fair Value Measurements                             HTML    411K 
52: R33         Accumulated Other Comprehensive Income              HTML    185K 
53: R34         Subsequent Events                                   HTML     48K 
54: R35         Condensed Financial Information of the Parent       HTML    550K 
                Company                                                          
55: R36         Summary of Significant Accounting Policies          HTML    270K 
                (Policies)                                                       
56: R37         Organization and Basis of Presentation (Tables)     HTML    344K 
57: R38         Summary of Significant Accounting Policies          HTML     61K 
                (Tables)                                                         
58: R39         Business Combinations (Tables)                      HTML    103K 
59: R40         Long-term Investments (Tables)                      HTML    137K 
60: R41         Accounts Receivable, Net (Tables)                   HTML    117K 
61: R42         Prepayments and Other Assets (Tables)               HTML    147K 
62: R43         Licensed Copyrights, Net (Tables)                   HTML    264K 
63: R44         Intangible Assets, Net (Tables)                     HTML    235K 
64: R45         Produced Content, Net (Tables)                      HTML    125K 
65: R46         Fixed Assets. Net (Tables)                          HTML     99K 
66: R47         Leases (Tables)                                     HTML    249K 
67: R48         Loans Payable (Tables)                              HTML     64K 
68: R49         Convertible Senior Notes (Tables)                   HTML     88K 
69: R50         Income Taxes (Tables)                               HTML    263K 
70: R51         Commitments and Contingencies (Tables)              HTML     95K 
71: R52         Redeemable Noncontrolling Interests (Tables)        HTML     74K 
72: R53         Loss Per Share (Tables)                             HTML    224K 
73: R54         Share-Based Compensation (Tables)                   HTML    188K 
74: R55         Related Party Transactions (Tables)                 HTML    355K 
75: R56         Fair Value Measurements (Tables)                    HTML    404K 
76: R57         Accumulated Other Comprehensive Income (Tables)     HTML    184K 
77: R58         Condensed Financial Information of the Parent       HTML    549K 
                Company (Tables)                                                 
78: R59         Organization and Basis of Presentation - Schedule   HTML    113K 
                of Major Subsidiaries,VIEs and VIEs' Subsidiaries                
                (Details)                                                        
79: R60         Organization and Basis of Presentation -            HTML    127K 
                Additional Information (Details)                                 
80: R61         Organization and Basis of Presentation - Schedule   HTML    168K 
                of VIEs and VIEs' Subsidiaries Included in                       
                Consolidated Balance Sheets and Statements of                    
                Comprehensive Loss (Details)                                     
81: R62         Organization and Basis of Presentation - Schedule   HTML     56K 
                of VIEs and VIEs' Subsidiaries Included in                       
                Consolidated Balance Sheets and Statements of                    
                Comprehensive Loss (Parenthetical) (Details)                     
82: R63         Summary of Significant Accounting Policies -        HTML    172K 
                Additional Information (Details)                                 
83: R64         Summary of Significant Accounting Policies -        HTML     62K 
                Summary of Estimated Useful Lives of Fixed Assets                
                or Term of Related Lease (Details)                               
84: R65         Summary of Significant Accounting Policies -        HTML     80K 
                Summary of Estimated Economic Lives of                           
                Finite-Lived Intangible Assets (Details)                         
85: R66         Summary of Significant Accounting Policies -        HTML     48K 
                Summary of Estimated Economic Lives of                           
                Indefinite-Lived Intangible Assets (Details)                     
86: R67         Business Combinations - Additional Information      HTML     97K 
                (Details)                                                        
87: R68         Business Combinations - Summary of Estimated        HTML     98K 
                Aggregate Fair Values of Assets Acquired and                     
                Liabilities Assumed (Details)                                    
88: R69         Short-term Investments - Additional Information     HTML     63K 
                (Details)                                                        
89: R70         Long-term Investments - Schedule of Equity          HTML     53K 
                Investments without Readily Determinable Fair                    
                Value (Details)                                                  
90: R71         Long-term Investments - Additional Information      HTML     58K 
                (Details)                                                        
91: R72         Long-term Investments - Schedule of Realized and    HTML     56K 
                Unrealized Gains and Losses for Equity Securities                
                Without Readily Determinable Fair Values (Details)               
92: R73         Accounts Receivable, Net - Schedule of Accounts     HTML     52K 
                Receivable, Net (Details)                                        
93: R74         Accounts Receivable, Net - Schedule of Movement of  HTML     57K 
                Allowance for Credit Losses (Details)                            
94: R75         Prepayments and Other Assets - Components of        HTML     80K 
                Current and Non-Current Portions of Prepayments                  
                and Other Assets (Details)                                       
95: R76         Prepayments and Other Assets - Components of        HTML     68K 
                Current and Non-Current Portions of Prepayments                  
                and Other Assets (Parenthetical) (Details)                       
96: R77         Licensed Copyrights, Net - Schedule of Licensed     HTML     82K 
                Copyrights, Net (Details)                                        
97: R78         Licensed Copyrights, Net - Additional Information   HTML     55K 
                (Details)                                                        
98: R79         Licensed Copyrights, Net -Summary of Estimated      HTML     50K 
                Amortization Expense Relating to Licensed                        
                Copyrights (Details)                                             
99: R80         Intangible Assets, Net - Summary of Finite-Lived    HTML     79K 
                Intangible Assets (Details)                                      
100: R81         Intangible Assets, Net - Summary of Intangible      HTML     51K  
                Assets (Details)                                                 
101: R82         Intangible Assets, Net - Summary of Finite-Lived    HTML    133K  
                Intangible Assets (Parenthetical) (Details)                      
102: R83         Intangible Assets, Net - Additional Information     HTML     53K  
                (Details)                                                        
103: R84         Intangible Assets, Net - Summary of Estimated       HTML     57K  
                Amortization Expense Relating to Existing                        
                Intangible Assets (Details)                                      
104: R85         Produced Content, Net - Components of Produced      HTML     81K  
                Content, Net (Details)                                           
105: R86         Produced Content, Net - Additional Information      HTML     55K  
                (Details)                                                        
106: R87         Produced Content, Net - Estimated Amortization      HTML     50K  
                Expense Relating to Existing Produced Content                    
                (Details)                                                        
107: R88         Goodwill - Additional Information (Details)         HTML     60K  
108: R89         Fixed Assets, Net - Components of Fixed Assets      HTML     67K  
                (Details)                                                        
109: R90         Fixed Assets, Net - Additional Information          HTML     50K  
                (Details)                                                        
110: R91         Leases - Additional Information (Details)           HTML     58K  
111: R92         Leases - Schedule of Finance Lease (Details)        HTML     56K  
112: R93         Leases - Summary of Components of Lease Cost        HTML     55K  
                (Details)                                                        
113: R94         Leases - Summary of Components of Lease Cost        HTML     46K  
                (Parenthetical) (Details)                                        
114: R95         Leases - Summary of Cash Paid for Amounts Included  HTML     52K  
                in Measurement of Lease Liabilities (Details)                    
115: R96         Leases - Schedule of ROU Assets Obtained in         HTML     49K  
                Exchange for Lease Obligation (Details)                          
116: R97         Leases - Summary of Future Lease Payments under     HTML     85K  
                Lease Liabilities (Details)                                      
117: R98         Loans Payable - Additional Information (Details)    HTML    130K  
118: R99         Loans Payable - Schedule of Aggregate Loan          HTML     53K  
                Principal Payments on Long-term Loans and                        
                Borrowings (Details)                                             
119: R100        Convertible Senior Notes - Additional Information   HTML    158K  
                (Details)                                                        
120: R101        Convertible Senior Notes - Schedule of Carrying     HTML     55K  
                Amount of Notes (Details)                                        
121: R102        Income Taxes - Additional Information (Details)     HTML    110K  
122: R103        Income Taxes - Summary of Loss Before Income Taxes  HTML     55K  
                (Details)                                                        
123: R104        Income Taxes - Components of Income Tax Expense     HTML     55K  
                (Details)                                                        
124: R105        Income Taxes - Summary of Reconciliation of Tax     HTML     65K  
                Expense Computed by Applying Statutory Income Tax                
                Rate to Pre-Tax Loss (Details)                                   
125: R106        Income Taxes - Summary of Tax Effects of Temporary  HTML     64K  
                Differences to Deferred Tax Balances (Details)                   
126: R107        Income Taxes - Classification of Consolidated       HTML     49K  
                Balance Sheets on Deferred Tax Balances (Details)                
127: R108        Employee Defined Combination Plan - Additional      HTML     46K  
                Information (Details)                                            
128: R109        Commitments and Contingencies - Schedule of Future  HTML     57K  
                Minimum Payments Under Non-Cancelable Agreements                 
                for Property Management Fees (Details)                           
129: R110        Commitments and Contingencies - Schedule of Future  HTML     58K  
                Minimum Payments Under Non-Cancelable Agreements                 
                for Licensed Copyrights (Details)                                
130: R111        Commitments and Contingencies - Additional          HTML     49K  
                Information (Details)                                            
131: R112        Redeemable Noncontrolling Interests - Additional    HTML     49K  
                Information (Details)                                            
132: R113        Redeemable Noncontrolling Interests - Schedule of   HTML     52K  
                Movement in Carrying Value of Redeemable                         
                Noncontrolling Interests (Details)                               
133: R114        Ordinary Shares - Additional Information (Details)  HTML    111K  
134: R115        Profit Appropriation and Restricted Net Assets -    HTML     58K  
                Additional Information (Details)                                 
135: R116        Loss Per Share - Additional Information (Details)   HTML     50K  
136: R117        Loss Per Share - Schedule of Basic and Diluted      HTML     91K  
                Loss Per Share (Details)                                         
137: R118        Share-Based Compensation - Additional Information   HTML    103K  
                (Details)                                                        
138: R119        Share-Based Compensation - Summary of Option        HTML     91K  
                Activity (Details)                                               
139: R120        Share-Based Compensation - Schedule of Assumptions  HTML     70K  
                Used to Value Share Options Granted to Employees                 
                and Non-Employees (Details)                                      
140: R121        Share-Based Compensation - Summary of RSU Activity  HTML     54K  
                (Details)                                                        
141: R122        Share-Based Compensation - Schedule of Share-based  HTML     55K  
                Compensation Expense Included in Relevant                        
                Financial Statement (Details)                                    
142: R123        Related Party Transactions - Schedule of Related    HTML     97K  
                Party Transactions with Major Related Parties                    
                (Details)                                                        
143: R124        Related Party Transactions - Schedule of Related    HTML     65K  
                Party Transactions with Major Related Parties                    
                (Parenthetical) (Details)                                        
144: R125        Related Party Transactions - Additional             HTML     49K  
                Information (Details)                                            
145: R126        Related Party Transactions - Schedule of Related    HTML     78K  
                Party Balances with Major Related Parties                        
                (Details)                                                        
146: R127        Related Party Transactions - Schedule of Related    HTML     62K  
                Party Balances with Major Related Parties                        
                (Parenthetical) (Details)                                        
147: R128        Fair Value Measurements - Schedule of Financial     HTML    144K  
                Instruments Measured or Disclosed at Fair Value on               
                a Recurring Basis and Non-Recurring Fair Value                   
                Measurements (Details)                                           
148: R129        Fair Value Measurements - Additional Information    HTML     76K  
                (Details)                                                        
149: R130        Accumulated Other Comprehensive Income - Changes    HTML     83K  
                in Accumulated Other Comprehensive Income by                     
                Component, Net of Tax (Details)                                  
150: R131        Accumulated Other Comprehensive Income -            HTML     48K  
                Additional Information (Details)                                 
151: R132        Accumulated Other Comprehensive Income - Tax        HTML     52K  
                Benefit/(Expense) Allocated to Each Component of                 
                Other Comprehensive Income (Details)                             
152: R133        Subsequent Events - Additional Information          HTML     74K  
                (Details)                                                        
153: R134        Condensed Financial Information of the Parent       HTML    174K  
                Company - Condensed Balance Sheets (Details)                     
154: R135        Condensed Financial Information of the Parent       HTML     66K  
                Company - Condensed Balance Sheets (Parenthetical)               
                (Details)                                                        
155: R136        Condensed Financial Information of the Parent       HTML    104K  
                Company - Condensed Statements of Comprehensive                  
                Loss (Details)                                                   
156: R137        Condensed Financial Information of the Parent       HTML     68K  
                Company - Condensed Statements of Cash Flows                     
                (Details)                                                        
157: R138        Condensed Financial Information of the Parent       HTML     48K  
                Company - Additional Information (Details)                       
159: XML         IDEA XML File -- Filing Summary                      XML    307K  
19: XML         XBRL Instance -- iq-20f_20201231_htm                 XML   9.92M 
158: EXCEL       IDEA Workbook of Financial Reports                  XLSX    238K  
15: EX-101.CAL  XBRL Calculations -- iq-20201231_cal                 XML    466K 
16: EX-101.DEF  XBRL Definitions -- iq-20201231_def                  XML   1.77M 
17: EX-101.LAB  XBRL Labels -- iq-20201231_lab                       XML   2.76M 
18: EX-101.PRE  XBRL Presentations -- iq-20201231_pre                XML   2.41M 
14: EX-101.SCH  XBRL Schema -- iq-20201231                           XSD    434K 
160: JSON        XBRL Instance as JSON Data -- MetaLinks              762±  1.25M  
161: ZIP         XBRL Zipped Folder -- 0001564590-21-011590-xbrl      Zip    976K  


‘EX-101.LAB’   —   XBRL Labels — iq-20201231_lab


This Exhibit is an XBRL XML File.


                                                                                                                                                                                
<?xml version="1.0" standalone="yes" encoding="windows-1252"?>
<!-- DFIN ActiveDisclosure(SM) XBRL Linkbase Document - http://www.dfinsolutions.com/ -->
<!-- Creation Date : 2021-03-06T05:09:04.3974319+00:00 -->
<!-- Version : 5.0.1.571 -->
<!-- Package ID : 71498ebd7f984c639928aef7bcc02416 -->
<!-- Copyright (c) 2021 Donnelley Financial Solutions, Inc. All Rights Reserved. -->
<link:linkbase xmlns:link="http://www.xbrl.org/2003/linkbase" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.xbrl.org/2003/linkbase http://www.xbrl.org/2003/xbrl-linkbase-2003-12-31.xsd">
<link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedLabel" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedLabel" xlink:type="simple"/>
<link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedNetLabel" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedNetLabel" xlink:type="simple"/>
<link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedPeriodEndLabel" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedPeriodEndLabel" xlink:type="simple"/>
<link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedPeriodStartLabel" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedPeriodStartLabel" xlink:type="simple"/>
<link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedTerseLabel" xlink:type="simple"/>
<link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedTotalLabel" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedTotalLabel" xlink:type="simple"/>
<link:roleRef roleURI="http://www.xbrl.org/2009/role/netLabel" xlink:href="http://www.xbrl.org/lrr/role/net-2009-12-16.xsd#netLabel" xlink:type="simple"/>
<link:roleRef roleURI="http://fasb.org/us-gaap/role/label/axisDefault" xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-roles-2020-01-31.xsd#axisDefault" xlink:type="simple"/>
<link:labelLink xlink:role="http://www.xbrl.org/2003/role/link" xlink:type="extended">
<link:loc xlink:href="https://xbrl.sec.gov/dei/2020/dei-2020-01-31.xsd#dei_EntityCentralIndexKey" xlink:type="locator" xlink:label="dei_EntityCentralIndexKey"/>
<link:label xml:lang="en-US" xlink:label="dei_EntityCentralIndexKey_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Entity Central Index Key </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_EntityCentralIndexKey" xlink:to="dei_EntityCentralIndexKey_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_PaymentsToAcquireLicensedCopyrightsFromRelatedParties" xlink:type="locator" xlink:label="iq_PaymentsToAcquireLicensedCopyrightsFromRelatedParties"/>
<link:label xml:lang="en-US" xlink:label="iq_PaymentsToAcquireLicensedCopyrightsFromRelatedParties_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Payments to acquire licensed copyrights from related parties. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_PaymentsToAcquireLicensedCopyrightsFromRelatedParties" xlink:to="iq_PaymentsToAcquireLicensedCopyrightsFromRelatedParties_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_PaymentsToAcquireLicensedCopyrightsFromThirdParties" xlink:type="locator" xlink:label="iq_PaymentsToAcquireLicensedCopyrightsFromThirdParties"/>
<link:label xml:lang="en-US" xlink:label="iq_PaymentsToAcquireLicensedCopyrightsFromThirdParties_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Payments to acquire licensed copyrights from third parties. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_PaymentsToAcquireLicensedCopyrightsFromThirdParties" xlink:to="iq_PaymentsToAcquireLicensedCopyrightsFromThirdParties_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_ProceedsFromFilmInvestmentsAsPassiveInvestor" xlink:type="locator" xlink:label="iq_ProceedsFromFilmInvestmentsAsPassiveInvestor"/>
<link:label xml:lang="en-US" xlink:label="iq_ProceedsFromFilmInvestmentsAsPassiveInvestor_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Proceeds from film investments as passive investor. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_ProceedsFromFilmInvestmentsAsPassiveInvestor" xlink:to="iq_ProceedsFromFilmInvestmentsAsPassiveInvestor_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_PaymentsToFundLoansToRelatedParties" xlink:type="locator" xlink:label="iq_PaymentsToFundLoansToRelatedParties"/>
<link:label xml:lang="en-US" xlink:label="iq_PaymentsToFundLoansToRelatedParties_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Payments to fund loans to related parties. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_PaymentsToFundLoansToRelatedParties" xlink:to="iq_PaymentsToFundLoansToRelatedParties_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_PaymentsToFundLoansToThirdParties" xlink:type="locator" xlink:label="iq_PaymentsToFundLoansToThirdParties"/>
<link:label xml:lang="en-US" xlink:label="iq_PaymentsToFundLoansToThirdParties_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Payments to fund loans to third parties. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_PaymentsToFundLoansToThirdParties" xlink:to="iq_PaymentsToFundLoansToThirdParties_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_ProceedsFromCollectionOfLoansToRelatedParties" xlink:type="locator" xlink:label="iq_ProceedsFromCollectionOfLoansToRelatedParties"/>
<link:label xml:lang="en-US" xlink:label="iq_ProceedsFromCollectionOfLoansToRelatedParties_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Proceeds from collection of loans to related parties. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_ProceedsFromCollectionOfLoansToRelatedParties" xlink:to="iq_ProceedsFromCollectionOfLoansToRelatedParties_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_ProceedsFromCollectionOfLoansToThirdParties" xlink:type="locator" xlink:label="iq_ProceedsFromCollectionOfLoansToThirdParties"/>
<link:label xml:lang="en-US" xlink:label="iq_ProceedsFromCollectionOfLoansToThirdParties_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Proceeds from collection of loans to third parties. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_ProceedsFromCollectionOfLoansToThirdParties" xlink:to="iq_ProceedsFromCollectionOfLoansToThirdParties_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_PaymentsToAcquireHeldToMaturityDebtSecuritiesShortTerm" xlink:type="locator" xlink:label="iq_PaymentsToAcquireHeldToMaturityDebtSecuritiesShortTerm"/>
<link:label xml:lang="en-US" xlink:label="iq_PaymentsToAcquireHeldToMaturityDebtSecuritiesShortTerm_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Payments to acquire held-to-maturity debt securities short term. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_PaymentsToAcquireHeldToMaturityDebtSecuritiesShortTerm" xlink:to="iq_PaymentsToAcquireHeldToMaturityDebtSecuritiesShortTerm_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_LicensedCopyrightsNetCurrent" xlink:type="locator" xlink:label="iq_LicensedCopyrightsNetCurrent"/>
<link:label xml:lang="en-US" xlink:label="iq_LicensedCopyrightsNetCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Content assets net current. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_LicensedCopyrightsNetCurrent" xlink:to="iq_LicensedCopyrightsNetCurrent_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_LicensedCopyrightsNetNoncurrent" xlink:type="locator" xlink:label="iq_LicensedCopyrightsNetNoncurrent"/>
<link:label xml:lang="en-US" xlink:label="iq_LicensedCopyrightsNetNoncurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Content assets net noncurrent. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_LicensedCopyrightsNetNoncurrent" xlink:to="iq_LicensedCopyrightsNetNoncurrent_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_AccountsAndNotesPayableCurrent" xlink:type="locator" xlink:label="iq_AccountsAndNotesPayableCurrent"/>
<link:label xml:lang="en-US" xlink:label="iq_AccountsAndNotesPayableCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Sum of the carrying values as of the balance sheet date of the portions of accounts payable and notes payable due within one year or the operating cycle if longer. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_AccountsAndNotesPayableCurrent" xlink:to="iq_AccountsAndNotesPayableCurrent_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_FiniteLivedLicenseAgreementsAccumulatedAmortization" xlink:type="locator" xlink:label="iq_FiniteLivedLicenseAgreementsAccumulatedAmortization"/>
<link:label xml:lang="en-US" xlink:label="iq_FiniteLivedLicenseAgreementsAccumulatedAmortization_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Finite lived license agreements accumulated amortization. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_FiniteLivedLicenseAgreementsAccumulatedAmortization" xlink:to="iq_FiniteLivedLicenseAgreementsAccumulatedAmortization_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_FiniteLivedLicenseAgreementsImpairmentAmount" xlink:type="locator" xlink:label="iq_FiniteLivedLicenseAgreementsImpairmentAmount"/>
<link:label xml:lang="en-US" xlink:label="iq_FiniteLivedLicenseAgreementsImpairmentAmount_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Finite-lived license agreements, impairment amount. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_FiniteLivedLicenseAgreementsImpairmentAmount" xlink:to="iq_FiniteLivedLicenseAgreementsImpairmentAmount_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_FiniteLivedLicenseAgreementsGrossCurrent" xlink:type="locator" xlink:label="iq_FiniteLivedLicenseAgreementsGrossCurrent"/>
<link:label xml:lang="en-US" xlink:label="iq_FiniteLivedLicenseAgreementsGrossCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Finite lived license agreements gross current. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_FiniteLivedLicenseAgreementsGrossCurrent" xlink:to="iq_FiniteLivedLicenseAgreementsGrossCurrent_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_FiniteLivedLicenseAgreementsAccumulatedAmortizationCurrent" xlink:type="locator" xlink:label="iq_FiniteLivedLicenseAgreementsAccumulatedAmortizationCurrent"/>
<link:label xml:lang="en-US" xlink:label="iq_FiniteLivedLicenseAgreementsAccumulatedAmortizationCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Finite lived license agreements accumulated amortization current. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_FiniteLivedLicenseAgreementsAccumulatedAmortizationCurrent" xlink:to="iq_FiniteLivedLicenseAgreementsAccumulatedAmortizationCurrent_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_FiniteLivedLicenseAgreementsImpairmentAmountCurrent" xlink:type="locator" xlink:label="iq_FiniteLivedLicenseAgreementsImpairmentAmountCurrent"/>
<link:label xml:lang="en-US" xlink:label="iq_FiniteLivedLicenseAgreementsImpairmentAmountCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Finite-lived license agreements, impairment amount, current. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_FiniteLivedLicenseAgreementsImpairmentAmountCurrent" xlink:to="iq_FiniteLivedLicenseAgreementsImpairmentAmountCurrent_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_FiniteLivedLicenseAgreementsGrossNoncurrent" xlink:type="locator" xlink:label="iq_FiniteLivedLicenseAgreementsGrossNoncurrent"/>
<link:label xml:lang="en-US" xlink:label="iq_FiniteLivedLicenseAgreementsGrossNoncurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Finite lived license agreements gross noncurrent. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_FiniteLivedLicenseAgreementsGrossNoncurrent" xlink:to="iq_FiniteLivedLicenseAgreementsGrossNoncurrent_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_FiniteLivedLicenseAgreementsAccumulatedAmortizationNoncurrent" xlink:type="locator" xlink:label="iq_FiniteLivedLicenseAgreementsAccumulatedAmortizationNoncurrent"/>
<link:label xml:lang="en-US" xlink:label="iq_FiniteLivedLicenseAgreementsAccumulatedAmortizationNoncurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Finite lived license agreements accumulated amortization noncurrent. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_FiniteLivedLicenseAgreementsAccumulatedAmortizationNoncurrent" xlink:to="iq_FiniteLivedLicenseAgreementsAccumulatedAmortizationNoncurrent_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_FiniteLivedLicenseAgreementsImpairmentAmountNoncurrent" xlink:type="locator" xlink:label="iq_FiniteLivedLicenseAgreementsImpairmentAmountNoncurrent"/>
<link:label xml:lang="en-US" xlink:label="iq_FiniteLivedLicenseAgreementsImpairmentAmountNoncurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Finite lived license agreements impairment amount noncurrent. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_FiniteLivedLicenseAgreementsImpairmentAmountNoncurrent" xlink:to="iq_FiniteLivedLicenseAgreementsImpairmentAmountNoncurrent_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_FiniteLivedIntangibleAssetsAccumulatedAmortizationAndImpairment" xlink:type="locator" xlink:label="iq_FiniteLivedIntangibleAssetsAccumulatedAmortizationAndImpairment"/>
<link:label xml:lang="en-US" xlink:label="iq_FiniteLivedIntangibleAssetsAccumulatedAmortizationAndImpairment_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Finite lived intangible assets accumulated amortization and impairment. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_FiniteLivedIntangibleAssetsAccumulatedAmortizationAndImpairment" xlink:to="iq_FiniteLivedIntangibleAssetsAccumulatedAmortizationAndImpairment_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_PurchaseObligationDueInFifthAndThereafterYear" xlink:type="locator" xlink:label="iq_PurchaseObligationDueInFifthAndThereafterYear"/>
<link:label xml:lang="en-US" xlink:label="iq_PurchaseObligationDueInFifthAndThereafterYear_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Purchase obligation due in fifth and thereafter year. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_PurchaseObligationDueInFifthAndThereafterYear" xlink:to="iq_PurchaseObligationDueInFifthAndThereafterYear_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_TemporaryEquityDividendsAndAccretionToRedemptionValueAdjustment" xlink:type="locator" xlink:label="iq_TemporaryEquityDividendsAndAccretionToRedemptionValueAdjustment"/>
<link:label xml:lang="en-US" xlink:label="iq_TemporaryEquityDividendsAndAccretionToRedemptionValueAdjustment_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Temporary equity dividends and accretion to redemption value adjustment. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_TemporaryEquityDividendsAndAccretionToRedemptionValueAdjustment" xlink:to="iq_TemporaryEquityDividendsAndAccretionToRedemptionValueAdjustment_lbl"/>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2020/dei-2020-01-31.xsd#dei_CoverAbstract" xlink:type="locator" xlink:label="dei_CoverAbstract"/>
<link:label xml:lang="en-US" xlink:label="dei_CoverAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Cover [Abstract] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_CoverAbstract" xlink:to="dei_CoverAbstract_lbl"/>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2020/dei-2020-01-31.xsd#dei_DocumentInformationTable" xlink:type="locator" xlink:label="dei_DocumentInformationTable"/>
<link:label xml:lang="en-US" xlink:label="dei_DocumentInformationTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Document Information [Table] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_DocumentInformationTable" xlink:to="dei_DocumentInformationTable_lbl"/>
<link:label xml:lang="en-US" xlink:label="dei_DocumentInformationTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Document Information [Table] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_StatementClassOfStockAxis" xlink:type="locator" xlink:label="us-gaap_StatementClassOfStockAxis"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_StatementClassOfStockAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Class of Stock </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_StatementClassOfStockAxis" xlink:to="us-gaap_StatementClassOfStockAxis_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_StatementClassOfStockAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Statement Class Of Stock [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ClassOfStockDomain" xlink:type="locator" xlink:label="us-gaap_ClassOfStockDomain"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ClassOfStockDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Class of Stock </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ClassOfStockDomain" xlink:to="us-gaap_ClassOfStockDomain_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ClassOfStockDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Class Of Stock [Domain] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_CommonClassAMember" xlink:type="locator" xlink:label="us-gaap_CommonClassAMember"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CommonClassAMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Class A Ordinary Shares </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CommonClassAMember" xlink:to="us-gaap_CommonClassAMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CommonClassAMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Common Class A [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_CommonClassBMember" xlink:type="locator" xlink:label="us-gaap_CommonClassBMember"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CommonClassBMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Class B Ordinary Shares </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CommonClassBMember" xlink:to="us-gaap_CommonClassBMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CommonClassBMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Common Class B [Member] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_AmericanDepositarySharesMember" xlink:type="locator" xlink:label="iq_AmericanDepositarySharesMember"/>
<link:label xml:lang="en-US" xlink:label="iq_AmericanDepositarySharesMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> American depositary shares member. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_AmericanDepositarySharesMember" xlink:to="iq_AmericanDepositarySharesMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_AmericanDepositarySharesMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> American Depositary Shares </link:label>
<link:label xml:lang="en-US" xlink:label="iq_AmericanDepositarySharesMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> American Depositary Shares [Member] </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2020/dei-2020-01-31.xsd#dei_EntityAddressesAddressTypeAxis" xlink:type="locator" xlink:label="dei_EntityAddressesAddressTypeAxis"/>
<link:label xml:lang="en-US" xlink:label="dei_EntityAddressesAddressTypeAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Entity Addresses, Address Type </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_EntityAddressesAddressTypeAxis" xlink:to="dei_EntityAddressesAddressTypeAxis_lbl"/>
<link:label xml:lang="en-US" xlink:label="dei_EntityAddressesAddressTypeAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Entity Addresses Address Type [Axis] </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2020/dei-2020-01-31.xsd#dei_AddressTypeDomain" xlink:type="locator" xlink:label="dei_AddressTypeDomain"/>
<link:label xml:lang="en-US" xlink:label="dei_AddressTypeDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Address Type </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_AddressTypeDomain" xlink:to="dei_AddressTypeDomain_lbl"/>
<link:label xml:lang="en-US" xlink:label="dei_AddressTypeDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Address Type [Domain] </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2020/dei-2020-01-31.xsd#dei_BusinessContactMember" xlink:type="locator" xlink:label="dei_BusinessContactMember"/>
<link:label xml:lang="en-US" xlink:label="dei_BusinessContactMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Business Contact [Member] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_BusinessContactMember" xlink:to="dei_BusinessContactMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="dei_BusinessContactMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Business Contact [Member] </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2020/dei-2020-01-31.xsd#dei_DocumentInformationLineItems" xlink:type="locator" xlink:label="dei_DocumentInformationLineItems"/>
<link:label xml:lang="en-US" xlink:label="dei_DocumentInformationLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Document Information [Line Items] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_DocumentInformationLineItems" xlink:to="dei_DocumentInformationLineItems_lbl"/>
<link:label xml:lang="en-US" xlink:label="dei_DocumentInformationLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Document Information [Line Items] </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2020/dei-2020-01-31.xsd#dei_DocumentType" xlink:type="locator" xlink:label="dei_DocumentType"/>
<link:label xml:lang="en-US" xlink:label="dei_DocumentType_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Document Type </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_DocumentType" xlink:to="dei_DocumentType_lbl"/>
<link:label xml:lang="en-US" xlink:label="dei_DocumentType_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Document Type </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2020/dei-2020-01-31.xsd#dei_AmendmentFlag" xlink:type="locator" xlink:label="dei_AmendmentFlag"/>
<link:label xml:lang="en-US" xlink:label="dei_AmendmentFlag_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Amendment Flag </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_AmendmentFlag" xlink:to="dei_AmendmentFlag_lbl"/>
<link:label xml:lang="en-US" xlink:label="dei_AmendmentFlag_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Amendment Flag </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2020/dei-2020-01-31.xsd#dei_DocumentPeriodEndDate" xlink:type="locator" xlink:label="dei_DocumentPeriodEndDate"/>
<link:label xml:lang="en-US" xlink:label="dei_DocumentPeriodEndDate_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Document Period End Date </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_DocumentPeriodEndDate" xlink:to="dei_DocumentPeriodEndDate_lbl"/>
<link:label xml:lang="en-US" xlink:label="dei_DocumentPeriodEndDate_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Document Period End Date </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2020/dei-2020-01-31.xsd#dei_DocumentFiscalYearFocus" xlink:type="locator" xlink:label="dei_DocumentFiscalYearFocus"/>
<link:label xml:lang="en-US" xlink:label="dei_DocumentFiscalYearFocus_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Document Fiscal Year Focus </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_DocumentFiscalYearFocus" xlink:to="dei_DocumentFiscalYearFocus_lbl"/>
<link:label xml:lang="en-US" xlink:label="dei_DocumentFiscalYearFocus_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Document Fiscal Year Focus </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2020/dei-2020-01-31.xsd#dei_DocumentFiscalPeriodFocus" xlink:type="locator" xlink:label="dei_DocumentFiscalPeriodFocus"/>
<link:label xml:lang="en-US" xlink:label="dei_DocumentFiscalPeriodFocus_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Document Fiscal Period Focus </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_DocumentFiscalPeriodFocus" xlink:to="dei_DocumentFiscalPeriodFocus_lbl"/>
<link:label xml:lang="en-US" xlink:label="dei_DocumentFiscalPeriodFocus_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Document Fiscal Period Focus </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2020/dei-2020-01-31.xsd#dei_EntityRegistrantName" xlink:type="locator" xlink:label="dei_EntityRegistrantName"/>
<link:label xml:lang="en-US" xlink:label="dei_EntityRegistrantName_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Entity Registrant Name </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_EntityRegistrantName" xlink:to="dei_EntityRegistrantName_lbl"/>
<link:label xml:lang="en-US" xlink:label="dei_EntityRegistrantName_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Entity Registrant Name </link:label>
<link:label xml:lang="en-US" xlink:label="dei_EntityCentralIndexKey_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Entity Central Index Key </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2020/dei-2020-01-31.xsd#dei_CurrentFiscalYearEndDate" xlink:type="locator" xlink:label="dei_CurrentFiscalYearEndDate"/>
<link:label xml:lang="en-US" xlink:label="dei_CurrentFiscalYearEndDate_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Current Fiscal Year End Date </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_CurrentFiscalYearEndDate" xlink:to="dei_CurrentFiscalYearEndDate_lbl"/>
<link:label xml:lang="en-US" xlink:label="dei_CurrentFiscalYearEndDate_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Current Fiscal Year End Date </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2020/dei-2020-01-31.xsd#dei_EntityWellKnownSeasonedIssuer" xlink:type="locator" xlink:label="dei_EntityWellKnownSeasonedIssuer"/>
<link:label xml:lang="en-US" xlink:label="dei_EntityWellKnownSeasonedIssuer_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Entity Well-known Seasoned Issuer </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_EntityWellKnownSeasonedIssuer" xlink:to="dei_EntityWellKnownSeasonedIssuer_lbl"/>
<link:label xml:lang="en-US" xlink:label="dei_EntityWellKnownSeasonedIssuer_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Entity Well Known Seasoned Issuer </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2020/dei-2020-01-31.xsd#dei_EntityVoluntaryFilers" xlink:type="locator" xlink:label="dei_EntityVoluntaryFilers"/>
<link:label xml:lang="en-US" xlink:label="dei_EntityVoluntaryFilers_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Entity Voluntary Filers </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_EntityVoluntaryFilers" xlink:to="dei_EntityVoluntaryFilers_lbl"/>
<link:label xml:lang="en-US" xlink:label="dei_EntityVoluntaryFilers_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Entity Voluntary Filers </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2020/dei-2020-01-31.xsd#dei_EntityCurrentReportingStatus" xlink:type="locator" xlink:label="dei_EntityCurrentReportingStatus"/>
<link:label xml:lang="en-US" xlink:label="dei_EntityCurrentReportingStatus_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Entity Current Reporting Status </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_EntityCurrentReportingStatus" xlink:to="dei_EntityCurrentReportingStatus_lbl"/>
<link:label xml:lang="en-US" xlink:label="dei_EntityCurrentReportingStatus_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Entity Current Reporting Status </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2020/dei-2020-01-31.xsd#dei_EntityFilerCategory" xlink:type="locator" xlink:label="dei_EntityFilerCategory"/>
<link:label xml:lang="en-US" xlink:label="dei_EntityFilerCategory_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Entity Filer Category </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_EntityFilerCategory" xlink:to="dei_EntityFilerCategory_lbl"/>
<link:label xml:lang="en-US" xlink:label="dei_EntityFilerCategory_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Entity Filer Category </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2020/dei-2020-01-31.xsd#dei_EntityShellCompany" xlink:type="locator" xlink:label="dei_EntityShellCompany"/>
<link:label xml:lang="en-US" xlink:label="dei_EntityShellCompany_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Entity Shell Company </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_EntityShellCompany" xlink:to="dei_EntityShellCompany_lbl"/>
<link:label xml:lang="en-US" xlink:label="dei_EntityShellCompany_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Entity Shell Company </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2020/dei-2020-01-31.xsd#dei_EntitySmallBusiness" xlink:type="locator" xlink:label="dei_EntitySmallBusiness"/>
<link:label xml:lang="en-US" xlink:label="dei_EntitySmallBusiness_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Entity Small Business </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_EntitySmallBusiness" xlink:to="dei_EntitySmallBusiness_lbl"/>
<link:label xml:lang="en-US" xlink:label="dei_EntitySmallBusiness_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Entity Small Business </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2020/dei-2020-01-31.xsd#dei_EntityEmergingGrowthCompany" xlink:type="locator" xlink:label="dei_EntityEmergingGrowthCompany"/>
<link:label xml:lang="en-US" xlink:label="dei_EntityEmergingGrowthCompany_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Entity Emerging Growth Company </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_EntityEmergingGrowthCompany" xlink:to="dei_EntityEmergingGrowthCompany_lbl"/>
<link:label xml:lang="en-US" xlink:label="dei_EntityEmergingGrowthCompany_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Entity Emerging Growth Company </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2020/dei-2020-01-31.xsd#dei_EntityCommonStockSharesOutstanding" xlink:type="locator" xlink:label="dei_EntityCommonStockSharesOutstanding"/>
<link:label xml:lang="en-US" xlink:label="dei_EntityCommonStockSharesOutstanding_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Entity Common Stock, Shares Outstanding </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_EntityCommonStockSharesOutstanding" xlink:to="dei_EntityCommonStockSharesOutstanding_lbl"/>
<link:label xml:lang="en-US" xlink:label="dei_EntityCommonStockSharesOutstanding_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Entity Common Stock Shares Outstanding </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2020/dei-2020-01-31.xsd#dei_EntityInteractiveDataCurrent" xlink:type="locator" xlink:label="dei_EntityInteractiveDataCurrent"/>
<link:label xml:lang="en-US" xlink:label="dei_EntityInteractiveDataCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Entity Interactive Data Current </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_EntityInteractiveDataCurrent" xlink:to="dei_EntityInteractiveDataCurrent_lbl"/>
<link:label xml:lang="en-US" xlink:label="dei_EntityInteractiveDataCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Entity Interactive Data Current </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2020/dei-2020-01-31.xsd#dei_EntityFileNumber" xlink:type="locator" xlink:label="dei_EntityFileNumber"/>
<link:label xml:lang="en-US" xlink:label="dei_EntityFileNumber_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Entity File Number </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_EntityFileNumber" xlink:to="dei_EntityFileNumber_lbl"/>
<link:label xml:lang="en-US" xlink:label="dei_EntityFileNumber_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Entity File Number </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2020/dei-2020-01-31.xsd#dei_EntityIncorporationStateCountryCode" xlink:type="locator" xlink:label="dei_EntityIncorporationStateCountryCode"/>
<link:label xml:lang="en-US" xlink:label="dei_EntityIncorporationStateCountryCode_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Entity Incorporation, State or Country Code </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_EntityIncorporationStateCountryCode" xlink:to="dei_EntityIncorporationStateCountryCode_lbl"/>
<link:label xml:lang="en-US" xlink:label="dei_EntityIncorporationStateCountryCode_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Entity Incorporation State Country Code </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2020/dei-2020-01-31.xsd#dei_EntityAddressAddressLine1" xlink:type="locator" xlink:label="dei_EntityAddressAddressLine1"/>
<link:label xml:lang="en-US" xlink:label="dei_EntityAddressAddressLine1_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Entity Address, Address Line One </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_EntityAddressAddressLine1" xlink:to="dei_EntityAddressAddressLine1_lbl"/>
<link:label xml:lang="en-US" xlink:label="dei_EntityAddressAddressLine1_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Entity Address Address Line1 </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2020/dei-2020-01-31.xsd#dei_EntityAddressAddressLine2" xlink:type="locator" xlink:label="dei_EntityAddressAddressLine2"/>
<link:label xml:lang="en-US" xlink:label="dei_EntityAddressAddressLine2_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Entity Address, Address Line Two </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_EntityAddressAddressLine2" xlink:to="dei_EntityAddressAddressLine2_lbl"/>
<link:label xml:lang="en-US" xlink:label="dei_EntityAddressAddressLine2_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Entity Address Address Line2 </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2020/dei-2020-01-31.xsd#dei_EntityAddressCityOrTown" xlink:type="locator" xlink:label="dei_EntityAddressCityOrTown"/>
<link:label xml:lang="en-US" xlink:label="dei_EntityAddressCityOrTown_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Entity Address, City or Town </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_EntityAddressCityOrTown" xlink:to="dei_EntityAddressCityOrTown_lbl"/>
<link:label xml:lang="en-US" xlink:label="dei_EntityAddressCityOrTown_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Entity Address City Or Town </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2020/dei-2020-01-31.xsd#dei_EntityAddressCountry" xlink:type="locator" xlink:label="dei_EntityAddressCountry"/>
<link:label xml:lang="en-US" xlink:label="dei_EntityAddressCountry_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Entity Address, State or Province </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_EntityAddressCountry" xlink:to="dei_EntityAddressCountry_lbl"/>
<link:label xml:lang="en-US" xlink:label="dei_EntityAddressCountry_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Entity Address Country </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2020/dei-2020-01-31.xsd#dei_EntityAddressPostalZipCode" xlink:type="locator" xlink:label="dei_EntityAddressPostalZipCode"/>
<link:label xml:lang="en-US" xlink:label="dei_EntityAddressPostalZipCode_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Entity Address, Postal Zip Code </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_EntityAddressPostalZipCode" xlink:to="dei_EntityAddressPostalZipCode_lbl"/>
<link:label xml:lang="en-US" xlink:label="dei_EntityAddressPostalZipCode_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Entity Address Postal Zip Code </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2020/dei-2020-01-31.xsd#dei_DocumentAnnualReport" xlink:type="locator" xlink:label="dei_DocumentAnnualReport"/>
<link:label xml:lang="en-US" xlink:label="dei_DocumentAnnualReport_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Document Annual Report </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_DocumentAnnualReport" xlink:to="dei_DocumentAnnualReport_lbl"/>
<link:label xml:lang="en-US" xlink:label="dei_DocumentAnnualReport_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Document Annual Report </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2020/dei-2020-01-31.xsd#dei_DocumentTransitionReport" xlink:type="locator" xlink:label="dei_DocumentTransitionReport"/>
<link:label xml:lang="en-US" xlink:label="dei_DocumentTransitionReport_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Document Transition Report </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_DocumentTransitionReport" xlink:to="dei_DocumentTransitionReport_lbl"/>
<link:label xml:lang="en-US" xlink:label="dei_DocumentTransitionReport_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Document Transition Report </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2020/dei-2020-01-31.xsd#dei_DocumentShellCompanyReport" xlink:type="locator" xlink:label="dei_DocumentShellCompanyReport"/>
<link:label xml:lang="en-US" xlink:label="dei_DocumentShellCompanyReport_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Document Shell Company Report </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_DocumentShellCompanyReport" xlink:to="dei_DocumentShellCompanyReport_lbl"/>
<link:label xml:lang="en-US" xlink:label="dei_DocumentShellCompanyReport_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Document Shell Company Report </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2020/dei-2020-01-31.xsd#dei_DocumentRegistrationStatement" xlink:type="locator" xlink:label="dei_DocumentRegistrationStatement"/>
<link:label xml:lang="en-US" xlink:label="dei_DocumentRegistrationStatement_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Document Registration Statement </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_DocumentRegistrationStatement" xlink:to="dei_DocumentRegistrationStatement_lbl"/>
<link:label xml:lang="en-US" xlink:label="dei_DocumentRegistrationStatement_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Document Registration Statement </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2020/dei-2020-01-31.xsd#dei_DocumentAccountingStandard" xlink:type="locator" xlink:label="dei_DocumentAccountingStandard"/>
<link:label xml:lang="en-US" xlink:label="dei_DocumentAccountingStandard_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Document Accounting Standard </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_DocumentAccountingStandard" xlink:to="dei_DocumentAccountingStandard_lbl"/>
<link:label xml:lang="en-US" xlink:label="dei_DocumentAccountingStandard_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Document Accounting Standard </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2020/dei-2020-01-31.xsd#dei_ContactPersonnelName" xlink:type="locator" xlink:label="dei_ContactPersonnelName"/>
<link:label xml:lang="en-US" xlink:label="dei_ContactPersonnelName_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Contact Personnel Name </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_ContactPersonnelName" xlink:to="dei_ContactPersonnelName_lbl"/>
<link:label xml:lang="en-US" xlink:label="dei_ContactPersonnelName_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Contact Personnel Name </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2020/dei-2020-01-31.xsd#dei_CityAreaCode" xlink:type="locator" xlink:label="dei_CityAreaCode"/>
<link:label xml:lang="en-US" xlink:label="dei_CityAreaCode_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> City Area Code </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_CityAreaCode" xlink:to="dei_CityAreaCode_lbl"/>
<link:label xml:lang="en-US" xlink:label="dei_CityAreaCode_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> City Area Code </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2020/dei-2020-01-31.xsd#dei_LocalPhoneNumber" xlink:type="locator" xlink:label="dei_LocalPhoneNumber"/>
<link:label xml:lang="en-US" xlink:label="dei_LocalPhoneNumber_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Local Phone Number </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_LocalPhoneNumber" xlink:to="dei_LocalPhoneNumber_lbl"/>
<link:label xml:lang="en-US" xlink:label="dei_LocalPhoneNumber_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Local Phone Number </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2020/dei-2020-01-31.xsd#dei_ContactPersonnelEmailAddress" xlink:type="locator" xlink:label="dei_ContactPersonnelEmailAddress"/>
<link:label xml:lang="en-US" xlink:label="dei_ContactPersonnelEmailAddress_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Contact Personnel Email Address </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_ContactPersonnelEmailAddress" xlink:to="dei_ContactPersonnelEmailAddress_lbl"/>
<link:label xml:lang="en-US" xlink:label="dei_ContactPersonnelEmailAddress_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Contact Personnel Email Address </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2020/dei-2020-01-31.xsd#dei_Security12bTitle" xlink:type="locator" xlink:label="dei_Security12bTitle"/>
<link:label xml:lang="en-US" xlink:label="dei_Security12bTitle_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Title of each class </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_Security12bTitle" xlink:to="dei_Security12bTitle_lbl"/>
<link:label xml:lang="en-US" xlink:label="dei_Security12bTitle_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Security12b Title </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2020/dei-2020-01-31.xsd#dei_TradingSymbol" xlink:type="locator" xlink:label="dei_TradingSymbol"/>
<link:label xml:lang="en-US" xlink:label="dei_TradingSymbol_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Trading Symbols </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_TradingSymbol" xlink:to="dei_TradingSymbol_lbl"/>
<link:label xml:lang="en-US" xlink:label="dei_TradingSymbol_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Trading Symbol </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2020/dei-2020-01-31.xsd#dei_SecurityExchangeName" xlink:type="locator" xlink:label="dei_SecurityExchangeName"/>
<link:label xml:lang="en-US" xlink:label="dei_SecurityExchangeName_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Name of each exchange on which registered </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_SecurityExchangeName" xlink:to="dei_SecurityExchangeName_lbl"/>
<link:label xml:lang="en-US" xlink:label="dei_SecurityExchangeName_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Security Exchange Name </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2020/dei-2020-01-31.xsd#dei_NoTradingSymbolFlag" xlink:type="locator" xlink:label="dei_NoTradingSymbolFlag"/>
<link:label xml:lang="en-US" xlink:label="dei_NoTradingSymbolFlag_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> No Trading Symbol Flag </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_NoTradingSymbolFlag" xlink:to="dei_NoTradingSymbolFlag_lbl"/>
<link:label xml:lang="en-US" xlink:label="dei_NoTradingSymbolFlag_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> No Trading Symbol Flag </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2020/dei-2020-01-31.xsd#dei_IcfrAuditorAttestationFlag" xlink:type="locator" xlink:label="dei_IcfrAuditorAttestationFlag"/>
<link:label xml:lang="en-US" xlink:label="dei_IcfrAuditorAttestationFlag_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> ICFR Auditor Attestation Flag </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_IcfrAuditorAttestationFlag" xlink:to="dei_IcfrAuditorAttestationFlag_lbl"/>
<link:label xml:lang="en-US" xlink:label="dei_IcfrAuditorAttestationFlag_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Icfr Auditor Attestation Flag </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_StatementOfFinancialPositionAbstract" xlink:type="locator" xlink:label="us-gaap_StatementOfFinancialPositionAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_StatementOfFinancialPositionAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Statement Of Financial Position [Abstract] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_StatementOfFinancialPositionAbstract" xlink:to="us-gaap_StatementOfFinancialPositionAbstract_lbl"/>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_StatementTable" xlink:type="locator" xlink:label="us-gaap_StatementTable"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_StatementTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Statement [Table] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_StatementTable" xlink:to="us-gaap_StatementTable_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_StatementTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Statement [Table] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_StatementLineItems" xlink:type="locator" xlink:label="us-gaap_StatementLineItems"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_StatementLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Statement [Line Items] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_StatementLineItems" xlink:to="us-gaap_StatementLineItems_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_StatementLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Statement [Line Items] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_AssetsAbstract" xlink:type="locator" xlink:label="us-gaap_AssetsAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AssetsAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> ASSETS </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AssetsAbstract" xlink:to="us-gaap_AssetsAbstract_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AssetsAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Assets [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_AssetsCurrentAbstract" xlink:type="locator" xlink:label="us-gaap_AssetsCurrentAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AssetsCurrentAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Current assets: </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AssetsCurrentAbstract" xlink:to="us-gaap_AssetsCurrentAbstract_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AssetsCurrentAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Assets Current [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_CashAndCashEquivalentsAtCarryingValue" xlink:type="locator" xlink:label="us-gaap_CashAndCashEquivalentsAtCarryingValue"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CashAndCashEquivalentsAtCarryingValue_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Cash and cash equivalents </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CashAndCashEquivalentsAtCarryingValue" xlink:to="us-gaap_CashAndCashEquivalentsAtCarryingValue_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CashAndCashEquivalentsAtCarryingValue_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Cash And Cash Equivalents At Carrying Value </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_RestrictedCashCurrent" xlink:type="locator" xlink:label="us-gaap_RestrictedCashCurrent"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RestrictedCashCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Restricted cash </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_RestrictedCashCurrent" xlink:to="us-gaap_RestrictedCashCurrent_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RestrictedCashCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Restricted Cash Current </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ShortTermInvestments" xlink:type="locator" xlink:label="us-gaap_ShortTermInvestments"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShortTermInvestments_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Short-term investments </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShortTermInvestments" xlink:to="us-gaap_ShortTermInvestments_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShortTermInvestments_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Short Term Investments </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_AccountsReceivableNetCurrent" xlink:type="locator" xlink:label="us-gaap_AccountsReceivableNetCurrent"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AccountsReceivableNetCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Accounts receivable, net of allowance of RMB144,574 and RMB360,299 (US$55,218) as of December 31, 2019 and 2020, respectively </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AccountsReceivableNetCurrent" xlink:to="us-gaap_AccountsReceivableNetCurrent_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AccountsReceivableNetCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Accounts Receivable Net Current </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_PrepaidExpenseAndOtherAssetsCurrent" xlink:type="locator" xlink:label="us-gaap_PrepaidExpenseAndOtherAssetsCurrent"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PrepaidExpenseAndOtherAssetsCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Prepayments and other assets </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PrepaidExpenseAndOtherAssetsCurrent" xlink:to="us-gaap_PrepaidExpenseAndOtherAssetsCurrent_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PrepaidExpenseAndOtherAssetsCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Prepaid Expense And Other Assets Current </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_DueFromRelatedPartiesCurrent" xlink:type="locator" xlink:label="us-gaap_DueFromRelatedPartiesCurrent"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DueFromRelatedPartiesCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Amounts due from related parties </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DueFromRelatedPartiesCurrent" xlink:to="us-gaap_DueFromRelatedPartiesCurrent_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DueFromRelatedPartiesCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Due From Related Parties Current </link:label>
<link:label xml:lang="en-US" xlink:label="iq_LicensedCopyrightsNetCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Licensed copyrights, net </link:label>
<link:label xml:lang="en-US" xlink:label="iq_LicensedCopyrightsNetCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Licensed Copyrights Net Current </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_AssetsCurrent" xlink:type="locator" xlink:label="us-gaap_AssetsCurrent"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AssetsCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel"> Total current assets </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AssetsCurrent" xlink:to="us-gaap_AssetsCurrent_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AssetsCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Assets Current </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_AssetsNoncurrentAbstract" xlink:type="locator" xlink:label="us-gaap_AssetsNoncurrentAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AssetsNoncurrentAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Non-current assets: </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AssetsNoncurrentAbstract" xlink:to="us-gaap_AssetsNoncurrentAbstract_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AssetsNoncurrentAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Assets Noncurrent [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_PropertyPlantAndEquipmentNet" xlink:type="locator" xlink:label="us-gaap_PropertyPlantAndEquipmentNet"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PropertyPlantAndEquipmentNet_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Fixed assets, net </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PropertyPlantAndEquipmentNet" xlink:to="us-gaap_PropertyPlantAndEquipmentNet_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PropertyPlantAndEquipmentNet_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Property Plant And Equipment Net </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_LongTermInvestments" xlink:type="locator" xlink:label="us-gaap_LongTermInvestments"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LongTermInvestments_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Long-term investments </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LongTermInvestments" xlink:to="us-gaap_LongTermInvestments_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LongTermInvestments_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Long Term Investments </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_DeferredIncomeTaxAssetsNet" xlink:type="locator" xlink:label="us-gaap_DeferredIncomeTaxAssetsNet"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DeferredIncomeTaxAssetsNet_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Deferred tax assets, net </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DeferredIncomeTaxAssetsNet" xlink:to="us-gaap_DeferredIncomeTaxAssetsNet_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DeferredIncomeTaxAssetsNet_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Deferred Income Tax Assets Net </link:label>
<link:label xml:lang="en-US" xlink:label="iq_LicensedCopyrightsNetNoncurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Licensed copyrights, net </link:label>
<link:label xml:lang="en-US" xlink:label="iq_LicensedCopyrightsNetNoncurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Licensed Copyrights Net Noncurrent </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_IntangibleAssetsNetExcludingGoodwill" xlink:type="locator" xlink:label="us-gaap_IntangibleAssetsNetExcludingGoodwill"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IntangibleAssetsNetExcludingGoodwill_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Intangible assets, net </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IntangibleAssetsNetExcludingGoodwill" xlink:to="us-gaap_IntangibleAssetsNetExcludingGoodwill_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IntangibleAssetsNetExcludingGoodwill_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Intangible Assets Net Excluding Goodwill </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_FilmCosts" xlink:type="locator" xlink:label="us-gaap_FilmCosts"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FilmCosts_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Produced content, net </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FilmCosts" xlink:to="us-gaap_FilmCosts_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FilmCosts_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Film Costs </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_PrepaidExpenseAndOtherAssetsNoncurrent" xlink:type="locator" xlink:label="us-gaap_PrepaidExpenseAndOtherAssetsNoncurrent"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PrepaidExpenseAndOtherAssetsNoncurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Prepayments and other assets </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PrepaidExpenseAndOtherAssetsNoncurrent" xlink:to="us-gaap_PrepaidExpenseAndOtherAssetsNoncurrent_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PrepaidExpenseAndOtherAssetsNoncurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Prepaid Expense And Other Assets Noncurrent </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_OperatingLeaseRightOfUseAsset" xlink:type="locator" xlink:label="us-gaap_OperatingLeaseRightOfUseAsset"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OperatingLeaseRightOfUseAsset_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Operating lease assets </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_OperatingLeaseRightOfUseAsset" xlink:to="us-gaap_OperatingLeaseRightOfUseAsset_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OperatingLeaseRightOfUseAsset_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Operating Lease Right Of Use Asset </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_Goodwill" xlink:type="locator" xlink:label="us-gaap_Goodwill"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_Goodwill_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Goodwill </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_Goodwill" xlink:to="us-gaap_Goodwill_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_Goodwill_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Goodwill </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_DueFromRelatedPartiesNoncurrent" xlink:type="locator" xlink:label="us-gaap_DueFromRelatedPartiesNoncurrent"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DueFromRelatedPartiesNoncurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Amounts due from related parties </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DueFromRelatedPartiesNoncurrent" xlink:to="us-gaap_DueFromRelatedPartiesNoncurrent_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DueFromRelatedPartiesNoncurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Due From Related Parties Noncurrent </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_AssetsNoncurrent" xlink:type="locator" xlink:label="us-gaap_AssetsNoncurrent"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AssetsNoncurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel"> Total non-current assets </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AssetsNoncurrent" xlink:to="us-gaap_AssetsNoncurrent_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AssetsNoncurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Assets Noncurrent </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_Assets" xlink:type="locator" xlink:label="us-gaap_Assets"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_Assets_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel"> Total assets </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_Assets" xlink:to="us-gaap_Assets_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_Assets_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Assets </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/srt/2020/elts/srt-2020-01-31.xsd#srt_ConsolidatedEntitiesAxis" xlink:type="locator" xlink:label="srt_ConsolidatedEntitiesAxis"/>
<link:label xml:lang="en-US" xlink:label="srt_ConsolidatedEntitiesAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Consolidated Entities </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="srt_ConsolidatedEntitiesAxis" xlink:to="srt_ConsolidatedEntitiesAxis_lbl"/>
<link:label xml:lang="en-US" xlink:label="srt_ConsolidatedEntitiesAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Consolidated Entities [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/srt/2020/elts/srt-2020-01-31.xsd#srt_ConsolidatedEntitiesDomain" xlink:type="locator" xlink:label="srt_ConsolidatedEntitiesDomain"/>
<link:label xml:lang="en-US" xlink:label="srt_ConsolidatedEntitiesDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Consolidated Entities </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="srt_ConsolidatedEntitiesDomain" xlink:to="srt_ConsolidatedEntitiesDomain_lbl"/>
<link:label xml:lang="en-US" xlink:label="srt_ConsolidatedEntitiesDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Consolidated Entities [Domain] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_VariableInterestEntityNotPrimaryBeneficiaryMember" xlink:type="locator" xlink:label="us-gaap_VariableInterestEntityNotPrimaryBeneficiaryMember"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_VariableInterestEntityNotPrimaryBeneficiaryMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> VIEs </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_VariableInterestEntityNotPrimaryBeneficiaryMember" xlink:to="us-gaap_VariableInterestEntityNotPrimaryBeneficiaryMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_VariableInterestEntityNotPrimaryBeneficiaryMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Variable Interest Entity Not Primary Beneficiary [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent" xlink:type="locator" xlink:label="us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Allowance for doubtful accounts receivable </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent" xlink:to="us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Allowance For Doubtful Accounts Receivable Current </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_LiabilitiesCurrent" xlink:type="locator" xlink:label="us-gaap_LiabilitiesCurrent"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LiabilitiesCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Total current liabilities </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LiabilitiesCurrent" xlink:to="us-gaap_LiabilitiesCurrent_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LiabilitiesCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Liabilities Current </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_LiabilitiesNoncurrent" xlink:type="locator" xlink:label="us-gaap_LiabilitiesNoncurrent"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LiabilitiesNoncurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Total non-current liabilities </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LiabilitiesNoncurrent" xlink:to="us-gaap_LiabilitiesNoncurrent_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LiabilitiesNoncurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Liabilities Noncurrent </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_CommonStockParOrStatedValuePerShare" xlink:type="locator" xlink:label="us-gaap_CommonStockParOrStatedValuePerShare"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CommonStockParOrStatedValuePerShare_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Common stock, par value per share </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CommonStockParOrStatedValuePerShare" xlink:to="us-gaap_CommonStockParOrStatedValuePerShare_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CommonStockParOrStatedValuePerShare_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Common Stock Par Or Stated Value Per Share </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_CommonStockSharesAuthorized" xlink:type="locator" xlink:label="us-gaap_CommonStockSharesAuthorized"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CommonStockSharesAuthorized_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Common stock, shares authorized </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CommonStockSharesAuthorized" xlink:to="us-gaap_CommonStockSharesAuthorized_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CommonStockSharesAuthorized_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Common Stock Shares Authorized </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_CommonStockSharesIssued" xlink:type="locator" xlink:label="us-gaap_CommonStockSharesIssued"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CommonStockSharesIssued_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Common stock, shares issued </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CommonStockSharesIssued" xlink:to="us-gaap_CommonStockSharesIssued_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CommonStockSharesIssued_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Common Stock Shares Issued </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_CommonStockSharesOutstanding" xlink:type="locator" xlink:label="us-gaap_CommonStockSharesOutstanding"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CommonStockSharesOutstanding_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Common stock, shares outstanding </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CommonStockSharesOutstanding" xlink:to="us-gaap_CommonStockSharesOutstanding_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CommonStockSharesOutstanding_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Common Stock Shares Outstanding </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_LiabilitiesAndStockholdersEquityAbstract" xlink:type="locator" xlink:label="us-gaap_LiabilitiesAndStockholdersEquityAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LiabilitiesAndStockholdersEquityAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> LIABILITIES, MEZZANINE EQUITY AND SHAREHOLDERS’ EQUITY </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LiabilitiesAndStockholdersEquityAbstract" xlink:to="us-gaap_LiabilitiesAndStockholdersEquityAbstract_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LiabilitiesAndStockholdersEquityAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Liabilities And Stockholders Equity [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_LiabilitiesCurrentAbstract" xlink:type="locator" xlink:label="us-gaap_LiabilitiesCurrentAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LiabilitiesCurrentAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Current liabilities (including current liabilities of the consolidated VIEs without recourse to the primary beneficiary of RMB12,093,465 and RMB12,127,963 (US$1,858,692) as of December 31, 2019 and 2020, respectively): </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LiabilitiesCurrentAbstract" xlink:to="us-gaap_LiabilitiesCurrentAbstract_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LiabilitiesCurrentAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Liabilities Current [Abstract] </link:label>
<link:label xml:lang="en-US" xlink:label="iq_AccountsAndNotesPayableCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Accounts and notes payable </link:label>
<link:label xml:lang="en-US" xlink:label="iq_AccountsAndNotesPayableCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Accounts And Notes Payable Current </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_DueToRelatedPartiesCurrent" xlink:type="locator" xlink:label="us-gaap_DueToRelatedPartiesCurrent"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DueToRelatedPartiesCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Amounts due to related parties </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DueToRelatedPartiesCurrent" xlink:to="us-gaap_DueToRelatedPartiesCurrent_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DueToRelatedPartiesCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Due To Related Parties Current </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ContractWithCustomerLiabilityCurrent" xlink:type="locator" xlink:label="us-gaap_ContractWithCustomerLiabilityCurrent"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ContractWithCustomerLiabilityCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Customer advances and deferred revenue </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ContractWithCustomerLiabilityCurrent" xlink:to="us-gaap_ContractWithCustomerLiabilityCurrent_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ContractWithCustomerLiabilityCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Contract With Customer Liability Current </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ShortTermBorrowings" xlink:type="locator" xlink:label="us-gaap_ShortTermBorrowings"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShortTermBorrowings_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Short-term loans </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShortTermBorrowings" xlink:to="us-gaap_ShortTermBorrowings_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShortTermBorrowings_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Short Term Borrowings </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_LoansPayableCurrent" xlink:type="locator" xlink:label="us-gaap_LoansPayableCurrent"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LoansPayableCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Long-term loans, current portion </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LoansPayableCurrent" xlink:to="us-gaap_LoansPayableCurrent_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LoansPayableCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Loans Payable Current </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ConvertibleNotesPayableCurrent" xlink:type="locator" xlink:label="us-gaap_ConvertibleNotesPayableCurrent"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ConvertibleNotesPayableCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Convertible senior notes, current portion </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ConvertibleNotesPayableCurrent" xlink:to="us-gaap_ConvertibleNotesPayableCurrent_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ConvertibleNotesPayableCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Convertible Notes Payable Current </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_OperatingLeaseLiabilityCurrent" xlink:type="locator" xlink:label="us-gaap_OperatingLeaseLiabilityCurrent"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OperatingLeaseLiabilityCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Operating lease liabilities, current portion </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_OperatingLeaseLiabilityCurrent" xlink:to="us-gaap_OperatingLeaseLiabilityCurrent_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OperatingLeaseLiabilityCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Operating Lease Liability Current </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_AccruedLiabilitiesCurrent" xlink:type="locator" xlink:label="us-gaap_AccruedLiabilitiesCurrent"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AccruedLiabilitiesCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Accrued expenses </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AccruedLiabilitiesCurrent" xlink:to="us-gaap_AccruedLiabilitiesCurrent_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AccruedLiabilitiesCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Accrued Liabilities Current </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_OtherLiabilitiesCurrent" xlink:type="locator" xlink:label="us-gaap_OtherLiabilitiesCurrent"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OtherLiabilitiesCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Other liabilities </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_OtherLiabilitiesCurrent" xlink:to="us-gaap_OtherLiabilitiesCurrent_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OtherLiabilitiesCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Other Liabilities Current </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_LiabilitiesCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel"> Total current liabilities </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_LiabilitiesNoncurrentAbstract" xlink:type="locator" xlink:label="us-gaap_LiabilitiesNoncurrentAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LiabilitiesNoncurrentAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Non-current liabilities (including non-current liabilities of the consolidated VIEs without recourse to the primary beneficiary of RMB1,932,830 and RMB1,148,695 (US$176,045) as of December 31, 2019 and 2020, respectively): </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LiabilitiesNoncurrentAbstract" xlink:to="us-gaap_LiabilitiesNoncurrentAbstract_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LiabilitiesNoncurrentAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Liabilities Noncurrent [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_LongTermLoansPayable" xlink:type="locator" xlink:label="us-gaap_LongTermLoansPayable"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LongTermLoansPayable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Long-term loans </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LongTermLoansPayable" xlink:to="us-gaap_LongTermLoansPayable_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LongTermLoansPayable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Long Term Loans Payable </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ConvertibleDebtNoncurrent" xlink:type="locator" xlink:label="us-gaap_ConvertibleDebtNoncurrent"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ConvertibleDebtNoncurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Convertible senior notes </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ConvertibleDebtNoncurrent" xlink:to="us-gaap_ConvertibleDebtNoncurrent_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ConvertibleDebtNoncurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Convertible Debt Noncurrent </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_DeferredIncomeTaxLiabilitiesNet" xlink:type="locator" xlink:label="us-gaap_DeferredIncomeTaxLiabilitiesNet"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DeferredIncomeTaxLiabilitiesNet_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Deferred tax liabilities </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DeferredIncomeTaxLiabilitiesNet" xlink:to="us-gaap_DeferredIncomeTaxLiabilitiesNet_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DeferredIncomeTaxLiabilitiesNet_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Deferred Income Tax Liabilities Net </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_DueToRelatedPartiesNoncurrent" xlink:type="locator" xlink:label="us-gaap_DueToRelatedPartiesNoncurrent"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DueToRelatedPartiesNoncurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Amounts due to related parties </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DueToRelatedPartiesNoncurrent" xlink:to="us-gaap_DueToRelatedPartiesNoncurrent_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DueToRelatedPartiesNoncurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Due To Related Parties Noncurrent </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_OperatingLeaseLiabilityNoncurrent" xlink:type="locator" xlink:label="us-gaap_OperatingLeaseLiabilityNoncurrent"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OperatingLeaseLiabilityNoncurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Operating lease liabilities </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_OperatingLeaseLiabilityNoncurrent" xlink:to="us-gaap_OperatingLeaseLiabilityNoncurrent_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OperatingLeaseLiabilityNoncurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Operating Lease Liability Noncurrent </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_OtherLiabilitiesNoncurrent" xlink:type="locator" xlink:label="us-gaap_OtherLiabilitiesNoncurrent"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OtherLiabilitiesNoncurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Other non-current liabilities </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_OtherLiabilitiesNoncurrent" xlink:to="us-gaap_OtherLiabilitiesNoncurrent_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OtherLiabilitiesNoncurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Other Liabilities Noncurrent </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_LiabilitiesNoncurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel"> Total non-current liabilities </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_Liabilities" xlink:type="locator" xlink:label="us-gaap_Liabilities"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_Liabilities_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel"> Total liabilities </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_Liabilities" xlink:to="us-gaap_Liabilities_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_Liabilities_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Liabilities </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_CommitmentsAndContingencies" xlink:type="locator" xlink:label="us-gaap_CommitmentsAndContingencies"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CommitmentsAndContingencies_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Commitments and contingencies </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CommitmentsAndContingencies" xlink:to="us-gaap_CommitmentsAndContingencies_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CommitmentsAndContingencies_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Commitments And Contingencies </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_TemporaryEquityAbstract" xlink:type="locator" xlink:label="us-gaap_TemporaryEquityAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_TemporaryEquityAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Mezzanine equity: </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_TemporaryEquityAbstract" xlink:to="us-gaap_TemporaryEquityAbstract_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_TemporaryEquityAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Temporary Equity [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_RedeemableNoncontrollingInterestEquityCarryingAmount" xlink:type="locator" xlink:label="us-gaap_RedeemableNoncontrollingInterestEquityCarryingAmount"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RedeemableNoncontrollingInterestEquityCarryingAmount_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Redeemable noncontrolling interests </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_RedeemableNoncontrollingInterestEquityCarryingAmount" xlink:to="us-gaap_RedeemableNoncontrollingInterestEquityCarryingAmount_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RedeemableNoncontrollingInterestEquityCarryingAmount_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Redeemable Noncontrolling Interest Equity Carrying Amount </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterestAbstract" xlink:type="locator" xlink:label="us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterestAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterestAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Shareholders’ equity: </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterestAbstract" xlink:to="us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterestAbstract_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterestAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Stockholders Equity Including Portion Attributable To Noncontrolling Interest [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_CommonStockValue" xlink:type="locator" xlink:label="us-gaap_CommonStockValue"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CommonStockValue_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Ordinary shares, value </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CommonStockValue" xlink:to="us-gaap_CommonStockValue_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CommonStockValue_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Common Stock Value </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_AdditionalPaidInCapitalCommonStock" xlink:type="locator" xlink:label="us-gaap_AdditionalPaidInCapitalCommonStock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AdditionalPaidInCapitalCommonStock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Additional paid-in capital </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AdditionalPaidInCapitalCommonStock" xlink:to="us-gaap_AdditionalPaidInCapitalCommonStock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AdditionalPaidInCapitalCommonStock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Additional Paid In Capital Common Stock </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_RetainedEarningsAccumulatedDeficit" xlink:type="locator" xlink:label="us-gaap_RetainedEarningsAccumulatedDeficit"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RetainedEarningsAccumulatedDeficit_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Accumulated deficit </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_RetainedEarningsAccumulatedDeficit" xlink:to="us-gaap_RetainedEarningsAccumulatedDeficit_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RetainedEarningsAccumulatedDeficit_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Retained Earnings Accumulated Deficit </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax" xlink:type="locator" xlink:label="us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Accumulated other comprehensive income </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax" xlink:to="us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Accumulated Other Comprehensive Income Loss Net Of Tax </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_MinorityInterest" xlink:type="locator" xlink:label="us-gaap_MinorityInterest"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_MinorityInterest_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Noncontrolling interests </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_MinorityInterest" xlink:to="us-gaap_MinorityInterest_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_MinorityInterest_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Minority Interest </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest" xlink:type="locator" xlink:label="us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel"> Total shareholders’ equity </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest" xlink:to="us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Stockholders Equity Including Portion Attributable To Noncontrolling Interest </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_LiabilitiesAndStockholdersEquity" xlink:type="locator" xlink:label="us-gaap_LiabilitiesAndStockholdersEquity"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LiabilitiesAndStockholdersEquity_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel"> Total liabilities, mezzanine equity and shareholders’ equity </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LiabilitiesAndStockholdersEquity" xlink:to="us-gaap_LiabilitiesAndStockholdersEquity_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LiabilitiesAndStockholdersEquity_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Liabilities And Stockholders Equity </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_IncomeStatementAbstract" xlink:type="locator" xlink:label="us-gaap_IncomeStatementAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IncomeStatementAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Income Statement [Abstract] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncomeStatementAbstract" xlink:to="us-gaap_IncomeStatementAbstract_lbl"/>
<link:loc xlink:href="http://xbrl.fasb.org/srt/2020/elts/srt-2020-01-31.xsd#srt_ProductOrServiceAxis" xlink:type="locator" xlink:label="srt_ProductOrServiceAxis"/>
<link:label xml:lang="en-US" xlink:label="srt_ProductOrServiceAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Product and Service </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="srt_ProductOrServiceAxis" xlink:to="srt_ProductOrServiceAxis_lbl"/>
<link:label xml:lang="en-US" xlink:label="srt_ProductOrServiceAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Product Or Service [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/srt/2020/elts/srt-2020-01-31.xsd#srt_ProductsAndServicesDomain" xlink:type="locator" xlink:label="srt_ProductsAndServicesDomain"/>
<link:label xml:lang="en-US" xlink:label="srt_ProductsAndServicesDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Product and Service </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="srt_ProductsAndServicesDomain" xlink:to="srt_ProductsAndServicesDomain_lbl"/>
<link:label xml:lang="en-US" xlink:label="srt_ProductsAndServicesDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Products And Services [Domain] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_MembershipMember" xlink:type="locator" xlink:label="us-gaap_MembershipMember"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_MembershipMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Membership services </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_MembershipMember" xlink:to="us-gaap_MembershipMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_MembershipMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Membership [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_AdvertisingMember" xlink:type="locator" xlink:label="us-gaap_AdvertisingMember"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AdvertisingMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Online advertising services </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AdvertisingMember" xlink:to="us-gaap_AdvertisingMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AdvertisingMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Advertising [Member] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_ContentDistributionMember" xlink:type="locator" xlink:label="iq_ContentDistributionMember"/>
<link:label xml:lang="en-US" xlink:label="iq_ContentDistributionMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Content distribution. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_ContentDistributionMember" xlink:to="iq_ContentDistributionMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_ContentDistributionMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Content distribution </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ContentDistributionMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Content Distribution [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ServiceOtherMember" xlink:type="locator" xlink:label="us-gaap_ServiceOtherMember"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ServiceOtherMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Others </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ServiceOtherMember" xlink:to="us-gaap_ServiceOtherMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ServiceOtherMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Service Other [Member] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_CommonClassAAndClassBMember" xlink:type="locator" xlink:label="iq_CommonClassAAndClassBMember"/>
<link:label xml:lang="en-US" xlink:label="iq_CommonClassAAndClassBMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Common Class A and Class B. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_CommonClassAAndClassBMember" xlink:to="iq_CommonClassAAndClassBMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_CommonClassAAndClassBMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Class A and Class B ordinary share </link:label>
<link:label xml:lang="en-US" xlink:label="iq_CommonClassAAndClassBMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Common Class A And Class B [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_RevenuesAbstract" xlink:type="locator" xlink:label="us-gaap_RevenuesAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RevenuesAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Revenues: </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_RevenuesAbstract" xlink:to="us-gaap_RevenuesAbstract_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RevenuesAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Revenues [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_RevenueFromContractWithCustomerExcludingAssessedTax" xlink:type="locator" xlink:label="us-gaap_RevenueFromContractWithCustomerExcludingAssessedTax"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RevenueFromContractWithCustomerExcludingAssessedTax_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Revenues </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_RevenueFromContractWithCustomerExcludingAssessedTax" xlink:to="us-gaap_RevenueFromContractWithCustomerExcludingAssessedTax_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RevenueFromContractWithCustomerExcludingAssessedTax_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Revenue From Contract With Customer Excluding Assessed Tax </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_CostsAndExpensesAbstract" xlink:type="locator" xlink:label="us-gaap_CostsAndExpensesAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CostsAndExpensesAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Operating costs and expenses: </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CostsAndExpensesAbstract" xlink:to="us-gaap_CostsAndExpensesAbstract_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CostsAndExpensesAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Costs And Expenses [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_CostOfGoodsAndServicesSold" xlink:type="locator" xlink:label="us-gaap_CostOfGoodsAndServicesSold"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CostOfGoodsAndServicesSold_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Cost of revenues (including related party amounts of RMB789,116, RMB1,565,850 and RMB1,111,729 (US$170,380) for the years ended December 31, 2018, 2019 and 2020, respectively) </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CostOfGoodsAndServicesSold" xlink:to="us-gaap_CostOfGoodsAndServicesSold_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CostOfGoodsAndServicesSold_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Cost Of Goods And Services Sold </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_SellingGeneralAndAdministrativeExpense" xlink:type="locator" xlink:label="us-gaap_SellingGeneralAndAdministrativeExpense"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_SellingGeneralAndAdministrativeExpense_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Selling, general and administrative (including related party amounts of RMB11,666, RMB5,581 and RMB5,045 (US$773) for the years ended December 31, 2018, 2019 and 2020, respectively) </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_SellingGeneralAndAdministrativeExpense" xlink:to="us-gaap_SellingGeneralAndAdministrativeExpense_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_SellingGeneralAndAdministrativeExpense_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Selling General And Administrative Expense </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ResearchAndDevelopmentExpense" xlink:type="locator" xlink:label="us-gaap_ResearchAndDevelopmentExpense"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ResearchAndDevelopmentExpense_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Research and development (including related party amounts of RMB5,114, RMB19,486 and RMB7,412 (US$1,136) for the years ended December 31, 2018, 2019 and 2020, respectively) </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ResearchAndDevelopmentExpense" xlink:to="us-gaap_ResearchAndDevelopmentExpense_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ResearchAndDevelopmentExpense_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Research And Development Expense </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_CostsAndExpenses" xlink:type="locator" xlink:label="us-gaap_CostsAndExpenses"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CostsAndExpenses_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedTotalLabel"> Total operating costs and expenses </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CostsAndExpenses" xlink:to="us-gaap_CostsAndExpenses_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CostsAndExpenses_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Costs And Expenses </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_OperatingIncomeLoss" xlink:type="locator" xlink:label="us-gaap_OperatingIncomeLoss"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OperatingIncomeLoss_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel"> Operating loss </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_OperatingIncomeLoss" xlink:to="us-gaap_OperatingIncomeLoss_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OperatingIncomeLoss_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Operating Income Loss </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_RelatedPartyTransactionResearchAndDevelopmentExpensesFromTransactionsWithRelatedParty" xlink:type="locator" xlink:label="iq_RelatedPartyTransactionResearchAndDevelopmentExpensesFromTransactionsWithRelatedParty"/>
<link:label xml:lang="en-US" xlink:label="iq_RelatedPartyTransactionResearchAndDevelopmentExpensesFromTransactionsWithRelatedParty_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Related party transaction research and development expenses from transactions with related party. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_RelatedPartyTransactionResearchAndDevelopmentExpensesFromTransactionsWithRelatedParty" xlink:to="iq_RelatedPartyTransactionResearchAndDevelopmentExpensesFromTransactionsWithRelatedParty_lbl"/>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_RevenueFromRelatedParties" xlink:type="locator" xlink:label="us-gaap_RevenueFromRelatedParties"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RevenueFromRelatedParties_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Revenue from related parties </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_RevenueFromRelatedParties" xlink:to="us-gaap_RevenueFromRelatedParties_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RevenueFromRelatedParties_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Revenue From Related Parties </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_RelatedPartyCosts" xlink:type="locator" xlink:label="us-gaap_RelatedPartyCosts"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RelatedPartyCosts_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Cost of revenue to related party </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_RelatedPartyCosts" xlink:to="us-gaap_RelatedPartyCosts_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RelatedPartyCosts_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Related Party Costs </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_RelatedPartyTransactionSellingGeneralAndAdministrativeExpensesFromTransactionsWithRelatedParty" xlink:type="locator" xlink:label="us-gaap_RelatedPartyTransactionSellingGeneralAndAdministrativeExpensesFromTransactionsWithRelatedParty"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RelatedPartyTransactionSellingGeneralAndAdministrativeExpensesFromTransactionsWithRelatedParty_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Selling, general and administrative expenses to related party </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_RelatedPartyTransactionSellingGeneralAndAdministrativeExpensesFromTransactionsWithRelatedParty" xlink:to="us-gaap_RelatedPartyTransactionSellingGeneralAndAdministrativeExpensesFromTransactionsWithRelatedParty_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RelatedPartyTransactionSellingGeneralAndAdministrativeExpensesFromTransactionsWithRelatedParty_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Related Party Transaction Selling General And Administrative Expenses From Transactions With Related Party </link:label>
<link:label xml:lang="en-US" xlink:label="iq_RelatedPartyTransactionResearchAndDevelopmentExpensesFromTransactionsWithRelatedParty_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Research and development expenses to related party </link:label>
<link:label xml:lang="en-US" xlink:label="iq_RelatedPartyTransactionResearchAndDevelopmentExpensesFromTransactionsWithRelatedParty_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Related Party Transaction Research And Development Expenses From Transactions With Related Party </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_InterestIncomeRelatedParty" xlink:type="locator" xlink:label="us-gaap_InterestIncomeRelatedParty"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_InterestIncomeRelatedParty_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Interest income from related party </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_InterestIncomeRelatedParty" xlink:to="us-gaap_InterestIncomeRelatedParty_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_InterestIncomeRelatedParty_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Interest Income Related Party </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2020/dei-2020-01-31.xsd#dei_EntityListingDepositoryReceiptRatio" xlink:type="locator" xlink:label="dei_EntityListingDepositoryReceiptRatio"/>
<link:label xml:lang="en-US" xlink:label="dei_EntityListingDepositoryReceiptRatio_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> ADS per ordinary share </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_EntityListingDepositoryReceiptRatio" xlink:to="dei_EntityListingDepositoryReceiptRatio_lbl"/>
<link:label xml:lang="en-US" xlink:label="dei_EntityListingDepositoryReceiptRatio_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Entity Listing Depository Receipt Ratio </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_EarningsPerAmericanDepositoryShareBasic" xlink:type="locator" xlink:label="iq_EarningsPerAmericanDepositoryShareBasic"/>
<link:label xml:lang="en-US" xlink:label="iq_EarningsPerAmericanDepositoryShareBasic_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Earnings per American Depository Share, basic. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_EarningsPerAmericanDepositoryShareBasic" xlink:to="iq_EarningsPerAmericanDepositoryShareBasic_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_EarningsPerAmericanDepositoryShareDiluted" xlink:type="locator" xlink:label="iq_EarningsPerAmericanDepositoryShareDiluted"/>
<link:label xml:lang="en-US" xlink:label="iq_EarningsPerAmericanDepositoryShareDiluted_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Earnings per American Depository Share, diluted. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_EarningsPerAmericanDepositoryShareDiluted" xlink:to="iq_EarningsPerAmericanDepositoryShareDiluted_lbl"/>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_NonoperatingIncomeExpenseAbstract" xlink:type="locator" xlink:label="us-gaap_NonoperatingIncomeExpenseAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_NonoperatingIncomeExpenseAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Other income/(expenses) </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_NonoperatingIncomeExpenseAbstract" xlink:to="us-gaap_NonoperatingIncomeExpenseAbstract_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_NonoperatingIncomeExpenseAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Nonoperating Income Expense [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_InvestmentIncomeInterest" xlink:type="locator" xlink:label="us-gaap_InvestmentIncomeInterest"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_InvestmentIncomeInterest_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Interest income (including related party amounts of RMB2,202, RMB4,856 and RMB1,247 (US$191) for the years ended December 31, 2018, 2019 and 2020, respectively) </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_InvestmentIncomeInterest" xlink:to="us-gaap_InvestmentIncomeInterest_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_InvestmentIncomeInterest_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Investment Income Interest </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_InterestExpense" xlink:type="locator" xlink:label="us-gaap_InterestExpense"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_InterestExpense_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Interest expenses </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_InterestExpense" xlink:to="us-gaap_InterestExpense_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_InterestExpense_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Interest Expense </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ForeignCurrencyTransactionGainLossBeforeTax" xlink:type="locator" xlink:label="us-gaap_ForeignCurrencyTransactionGainLossBeforeTax"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ForeignCurrencyTransactionGainLossBeforeTax_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Foreign exchange (loss)/gain, net </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ForeignCurrencyTransactionGainLossBeforeTax" xlink:to="us-gaap_ForeignCurrencyTransactionGainLossBeforeTax_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ForeignCurrencyTransactionGainLossBeforeTax_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Foreign Currency Transaction Gain Loss Before Tax </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_IncomeLossFromEquityMethodInvestments" xlink:type="locator" xlink:label="us-gaap_IncomeLossFromEquityMethodInvestments"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IncomeLossFromEquityMethodInvestments_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Loss from equity method investments </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncomeLossFromEquityMethodInvestments" xlink:to="us-gaap_IncomeLossFromEquityMethodInvestments_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IncomeLossFromEquityMethodInvestments_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Income Loss From Equity Method Investments </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_OtherNonoperatingIncomeExpense" xlink:type="locator" xlink:label="us-gaap_OtherNonoperatingIncomeExpense"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OtherNonoperatingIncomeExpense_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Other income/(loss), net </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_OtherNonoperatingIncomeExpense" xlink:to="us-gaap_OtherNonoperatingIncomeExpense_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OtherNonoperatingIncomeExpense_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Other Nonoperating Income Expense </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_NonoperatingIncomeExpense" xlink:type="locator" xlink:label="us-gaap_NonoperatingIncomeExpense"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_NonoperatingIncomeExpense_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel"> Total other expenses, net </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_NonoperatingIncomeExpense" xlink:to="us-gaap_NonoperatingIncomeExpense_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_NonoperatingIncomeExpense_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Nonoperating Income Expense </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest" xlink:type="locator" xlink:label="us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel"> Loss before income taxes </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest" xlink:to="us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Income Loss From Continuing Operations Before Income Taxes Extraordinary Items Noncontrolling Interest </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_IncomeTaxExpenseBenefit" xlink:type="locator" xlink:label="us-gaap_IncomeTaxExpenseBenefit"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IncomeTaxExpenseBenefit_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Income tax expense </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncomeTaxExpenseBenefit" xlink:to="us-gaap_IncomeTaxExpenseBenefit_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IncomeTaxExpenseBenefit_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Income Tax Expense Benefit </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ProfitLoss" xlink:type="locator" xlink:label="us-gaap_ProfitLoss"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ProfitLoss_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel"> Net loss </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ProfitLoss" xlink:to="us-gaap_ProfitLoss_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ProfitLoss_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Profit Loss </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_NetIncomeLossAttributableToNoncontrollingInterest" xlink:type="locator" xlink:label="us-gaap_NetIncomeLossAttributableToNoncontrollingInterest"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_NetIncomeLossAttributableToNoncontrollingInterest_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Less: Net income attributable to noncontrolling interests </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_NetIncomeLossAttributableToNoncontrollingInterest" xlink:to="us-gaap_NetIncomeLossAttributableToNoncontrollingInterest_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_NetIncomeLossAttributableToNoncontrollingInterest_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Net Income Loss Attributable To Noncontrolling Interest </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_NetIncomeLoss" xlink:type="locator" xlink:label="us-gaap_NetIncomeLoss"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_NetIncomeLoss_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel"> Net loss attributable to iQIYI, Inc. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_NetIncomeLoss" xlink:to="us-gaap_NetIncomeLoss_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_NetIncomeLoss_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Net Income Loss </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_TemporaryEquityAccretionToRedemptionValueAdjustment" xlink:type="locator" xlink:label="us-gaap_TemporaryEquityAccretionToRedemptionValueAdjustment"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_TemporaryEquityAccretionToRedemptionValueAdjustment_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Accretion of redeemable convertible preferred shares </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_TemporaryEquityAccretionToRedemptionValueAdjustment" xlink:to="us-gaap_TemporaryEquityAccretionToRedemptionValueAdjustment_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_TemporaryEquityAccretionToRedemptionValueAdjustment_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Temporary Equity Accretion To Redemption Value Adjustment </link:label>
<link:label xml:lang="en-US" xlink:label="iq_TemporaryEquityDividendsAndAccretionToRedemptionValueAdjustment_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel"> Accretion of redeemable noncontrolling interests </link:label>
<link:label xml:lang="en-US" xlink:label="iq_TemporaryEquityDividendsAndAccretionToRedemptionValueAdjustment_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Temporary Equity Dividends And Accretion To Redemption Value Adjustment </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_NetIncomeLossAvailableToCommonStockholdersBasic" xlink:type="locator" xlink:label="us-gaap_NetIncomeLossAvailableToCommonStockholdersBasic"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_NetIncomeLossAvailableToCommonStockholdersBasic_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Net loss attributable to ordinary shareholders </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_NetIncomeLossAvailableToCommonStockholdersBasic" xlink:to="us-gaap_NetIncomeLossAvailableToCommonStockholdersBasic_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_NetIncomeLossAvailableToCommonStockholdersBasic_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Net Income Loss Available To Common Stockholders Basic </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_EarningsPerShareBasicAndDilutedAbstract" xlink:type="locator" xlink:label="us-gaap_EarningsPerShareBasicAndDilutedAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_EarningsPerShareBasicAndDilutedAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Net loss per ordinary share: </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_EarningsPerShareBasicAndDilutedAbstract" xlink:to="us-gaap_EarningsPerShareBasicAndDilutedAbstract_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_EarningsPerShareBasicAndDilutedAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Earnings Per Share Basic And Diluted [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_EarningsPerShareBasic" xlink:type="locator" xlink:label="us-gaap_EarningsPerShareBasic"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_EarningsPerShareBasic_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Basic </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_EarningsPerShareBasic" xlink:to="us-gaap_EarningsPerShareBasic_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_EarningsPerShareBasic_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Earnings Per Share Basic </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_EarningsPerShareDiluted" xlink:type="locator" xlink:label="us-gaap_EarningsPerShareDiluted"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_EarningsPerShareDiluted_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Diluted </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_EarningsPerShareDiluted" xlink:to="us-gaap_EarningsPerShareDiluted_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_EarningsPerShareDiluted_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Earnings Per Share Diluted </link:label>
<link:label xml:lang="en-US" xlink:label="iq_EarningsPerAmericanDepositoryShareBasic_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Basic </link:label>
<link:label xml:lang="en-US" xlink:label="iq_EarningsPerAmericanDepositoryShareBasic_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Earnings Per American Depository Share Basic </link:label>
<link:label xml:lang="en-US" xlink:label="iq_EarningsPerAmericanDepositoryShareDiluted_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Diluted </link:label>
<link:label xml:lang="en-US" xlink:label="iq_EarningsPerAmericanDepositoryShareDiluted_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Earnings Per American Depository Share Diluted </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_WeightedAverageNumberOfSharesOutstandingDilutedDisclosureItemsAbstract" xlink:type="locator" xlink:label="us-gaap_WeightedAverageNumberOfSharesOutstandingDilutedDisclosureItemsAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_WeightedAverageNumberOfSharesOutstandingDilutedDisclosureItemsAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Shares used in net loss per Class A and Class B ordinary share computation: </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_WeightedAverageNumberOfSharesOutstandingDilutedDisclosureItemsAbstract" xlink:to="us-gaap_WeightedAverageNumberOfSharesOutstandingDilutedDisclosureItemsAbstract_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_WeightedAverageNumberOfSharesOutstandingDilutedDisclosureItemsAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Weighted Average Number Of Shares Outstanding Diluted Disclosure Items [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_WeightedAverageNumberOfSharesOutstandingBasic" xlink:type="locator" xlink:label="us-gaap_WeightedAverageNumberOfSharesOutstandingBasic"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Basic </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_WeightedAverageNumberOfSharesOutstandingBasic" xlink:to="us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Weighted Average Number Of Shares Outstanding Basic </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding" xlink:type="locator" xlink:label="us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Diluted </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding" xlink:to="us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Weighted Average Number Of Diluted Shares Outstanding </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossNetOfTaxPeriodIncreaseDecreaseAbstract" xlink:type="locator" xlink:label="us-gaap_OtherComprehensiveIncomeLossNetOfTaxPeriodIncreaseDecreaseAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OtherComprehensiveIncomeLossNetOfTaxPeriodIncreaseDecreaseAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Other comprehensive income </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_OtherComprehensiveIncomeLossNetOfTaxPeriodIncreaseDecreaseAbstract" xlink:to="us-gaap_OtherComprehensiveIncomeLossNetOfTaxPeriodIncreaseDecreaseAbstract_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OtherComprehensiveIncomeLossNetOfTaxPeriodIncreaseDecreaseAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Other Comprehensive Income Loss Net Of Tax Period Increase Decrease [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax" xlink:type="locator" xlink:label="us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Foreign currency translation adjustments </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax" xlink:to="us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Other Comprehensive Income Loss Foreign Currency Transaction And Translation Adjustment Net Of Tax </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_OtherComprehensiveIncomeUnrealizedHoldingGainLossOnSecuritiesArisingDuringPeriodNetOfTax" xlink:type="locator" xlink:label="us-gaap_OtherComprehensiveIncomeUnrealizedHoldingGainLossOnSecuritiesArisingDuringPeriodNetOfTax"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OtherComprehensiveIncomeUnrealizedHoldingGainLossOnSecuritiesArisingDuringPeriodNetOfTax_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Unrealized losses on available-for-sale debt securities </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_OtherComprehensiveIncomeUnrealizedHoldingGainLossOnSecuritiesArisingDuringPeriodNetOfTax" xlink:to="us-gaap_OtherComprehensiveIncomeUnrealizedHoldingGainLossOnSecuritiesArisingDuringPeriodNetOfTax_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OtherComprehensiveIncomeUnrealizedHoldingGainLossOnSecuritiesArisingDuringPeriodNetOfTax_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Other Comprehensive Income Unrealized Holding Gain Loss On Securities Arising During Period Net Of Tax </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossNetOfTax" xlink:type="locator" xlink:label="us-gaap_OtherComprehensiveIncomeLossNetOfTax"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OtherComprehensiveIncomeLossNetOfTax_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel"> Total other comprehensive income, net of tax </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_OtherComprehensiveIncomeLossNetOfTax" xlink:to="us-gaap_OtherComprehensiveIncomeLossNetOfTax_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OtherComprehensiveIncomeLossNetOfTax_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Other Comprehensive Income Loss Net Of Tax </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest" xlink:type="locator" xlink:label="us-gaap_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Comprehensive loss </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest" xlink:to="us-gaap_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Comprehensive Income Net Of Tax Including Portion Attributable To Noncontrolling Interest </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ComprehensiveIncomeNetOfTaxAttributableToNoncontrollingInterest" xlink:type="locator" xlink:label="us-gaap_ComprehensiveIncomeNetOfTaxAttributableToNoncontrollingInterest"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ComprehensiveIncomeNetOfTaxAttributableToNoncontrollingInterest_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Less: Comprehensive income attributable to noncontrolling interests </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ComprehensiveIncomeNetOfTaxAttributableToNoncontrollingInterest" xlink:to="us-gaap_ComprehensiveIncomeNetOfTaxAttributableToNoncontrollingInterest_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ComprehensiveIncomeNetOfTaxAttributableToNoncontrollingInterest_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Comprehensive Income Net Of Tax Attributable To Noncontrolling Interest </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ComprehensiveIncomeNetOfTax" xlink:type="locator" xlink:label="us-gaap_ComprehensiveIncomeNetOfTax"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ComprehensiveIncomeNetOfTax_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel"> Comprehensive loss attributable to iQIYI, Inc. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ComprehensiveIncomeNetOfTax" xlink:to="us-gaap_ComprehensiveIncomeNetOfTax_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ComprehensiveIncomeNetOfTax_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Comprehensive Income Net Of Tax </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_ReclassificationOfOrdinarySharesFromOutstandingRedeemableConvertiblePreferredSharesToPermanentEquity" xlink:type="locator" xlink:label="iq_ReclassificationOfOrdinarySharesFromOutstandingRedeemableConvertiblePreferredSharesToPermanentEquity"/>
<link:label xml:lang="en-US" xlink:label="iq_ReclassificationOfOrdinarySharesFromOutstandingRedeemableConvertiblePreferredSharesToPermanentEquity_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Reclassification of ordinary shares from outstanding redeemable convertible preferred shares to permanent equity. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_ReclassificationOfOrdinarySharesFromOutstandingRedeemableConvertiblePreferredSharesToPermanentEquity" xlink:to="iq_ReclassificationOfOrdinarySharesFromOutstandingRedeemableConvertiblePreferredSharesToPermanentEquity_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_StockIssuedDuringPeriodSharesPursuantToBusinessCooperation" xlink:type="locator" xlink:label="iq_StockIssuedDuringPeriodSharesPursuantToBusinessCooperation"/>
<link:label xml:lang="en-US" xlink:label="iq_StockIssuedDuringPeriodSharesPursuantToBusinessCooperation_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Stock issued during period shares pursuant to business cooperation. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_StockIssuedDuringPeriodSharesPursuantToBusinessCooperation" xlink:to="iq_StockIssuedDuringPeriodSharesPursuantToBusinessCooperation_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_StockIssuedDuringPeriodPursuantToBusinessCooperation" xlink:type="locator" xlink:label="iq_StockIssuedDuringPeriodPursuantToBusinessCooperation"/>
<link:label xml:lang="en-US" xlink:label="iq_StockIssuedDuringPeriodPursuantToBusinessCooperation_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Stock issued during period pursuant to business cooperation. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_StockIssuedDuringPeriodPursuantToBusinessCooperation" xlink:to="iq_StockIssuedDuringPeriodPursuantToBusinessCooperation_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_AdjustmentsToAdditionalPaidInCapitalCapitalContributionFromParentCompanyPursuantToTrafficAcquisitionServiceContractTermination" xlink:type="locator" xlink:label="iq_AdjustmentsToAdditionalPaidInCapitalCapitalContributionFromParentCompanyPursuantToTrafficAcquisitionServiceContractTermination"/>
<link:label xml:lang="en-US" xlink:label="iq_AdjustmentsToAdditionalPaidInCapitalCapitalContributionFromParentCompanyPursuantToTrafficAcquisitionServiceContractTermination_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Adjustments to additional paid in capital, capital contribution from parent company pursuant to the traffic acquisition service contract termination. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_AdjustmentsToAdditionalPaidInCapitalCapitalContributionFromParentCompanyPursuantToTrafficAcquisitionServiceContractTermination" xlink:to="iq_AdjustmentsToAdditionalPaidInCapitalCapitalContributionFromParentCompanyPursuantToTrafficAcquisitionServiceContractTermination_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_AdjustmentsToAdditionalPaidInCapitalPurchaseOfCappedCall" xlink:type="locator" xlink:label="iq_AdjustmentsToAdditionalPaidInCapitalPurchaseOfCappedCall"/>
<link:label xml:lang="en-US" xlink:label="iq_AdjustmentsToAdditionalPaidInCapitalPurchaseOfCappedCall_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Adjustments to additional paid in capital purchase of capped call. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_AdjustmentsToAdditionalPaidInCapitalPurchaseOfCappedCall" xlink:to="iq_AdjustmentsToAdditionalPaidInCapitalPurchaseOfCappedCall_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_IncreaseDecreaseInCarryingAmountOfRedeemablePreferredStock" xlink:type="locator" xlink:label="iq_IncreaseDecreaseInCarryingAmountOfRedeemablePreferredStock"/>
<link:label xml:lang="en-US" xlink:label="iq_IncreaseDecreaseInCarryingAmountOfRedeemablePreferredStock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Increase (decrease) in carrying amount of redeemable preferred stock. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_IncreaseDecreaseInCarryingAmountOfRedeemablePreferredStock" xlink:to="iq_IncreaseDecreaseInCarryingAmountOfRedeemablePreferredStock_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_AdjustmentsToAdditionalPaidInCapitalIssuanceOfSubsidiaryEquityToNoncontrollingInterestHolders" xlink:type="locator" xlink:label="iq_AdjustmentsToAdditionalPaidInCapitalIssuanceOfSubsidiaryEquityToNoncontrollingInterestHolders"/>
<link:label xml:lang="en-US" xlink:label="iq_AdjustmentsToAdditionalPaidInCapitalIssuanceOfSubsidiaryEquityToNoncontrollingInterestHolders_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Adjustments to additional paid in capital issuance of subsidiary Equity to noncontrolling interest holders. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_AdjustmentsToAdditionalPaidInCapitalIssuanceOfSubsidiaryEquityToNoncontrollingInterestHolders" xlink:to="iq_AdjustmentsToAdditionalPaidInCapitalIssuanceOfSubsidiaryEquityToNoncontrollingInterestHolders_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_AdjustmentsToAdditionalPaidInCapitalContingentConsiderationClassifiedAsEquityPursuantToBusinessCombination" xlink:type="locator" xlink:label="iq_AdjustmentsToAdditionalPaidInCapitalContingentConsiderationClassifiedAsEquityPursuantToBusinessCombination"/>
<link:label xml:lang="en-US" xlink:label="iq_AdjustmentsToAdditionalPaidInCapitalContingentConsiderationClassifiedAsEquityPursuantToBusinessCombination_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Adjustments to additional paid In capital contingent consideration classified as equity pursuant to business combination. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_AdjustmentsToAdditionalPaidInCapitalContingentConsiderationClassifiedAsEquityPursuantToBusinessCombination" xlink:to="iq_AdjustmentsToAdditionalPaidInCapitalContingentConsiderationClassifiedAsEquityPursuantToBusinessCombination_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_DeemedDisposalOfSubsidiaryShares" xlink:type="locator" xlink:label="iq_DeemedDisposalOfSubsidiaryShares"/>
<link:label xml:lang="en-US" xlink:label="iq_DeemedDisposalOfSubsidiaryShares_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Deemed disposal of subsidiary shares. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_DeemedDisposalOfSubsidiaryShares" xlink:to="iq_DeemedDisposalOfSubsidiaryShares_lbl"/>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_StatementOfStockholdersEquityAbstract" xlink:type="locator" xlink:label="us-gaap_StatementOfStockholdersEquityAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_StatementOfStockholdersEquityAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Statement Of Stockholders Equity [Abstract] </link:label>
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<link:label xml:lang="en-US" xlink:label="us-gaap_StatementEquityComponentsAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Equity Components </link:label>
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<link:label xml:lang="en-US" xlink:label="us-gaap_StatementEquityComponentsAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Statement Equity Components [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_EquityComponentDomain" xlink:type="locator" xlink:label="us-gaap_EquityComponentDomain"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_EquityComponentDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Equity Component </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_EquityComponentDomain" xlink:to="us-gaap_EquityComponentDomain_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_EquityComponentDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Equity Component [Domain] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_CommonStockMember" xlink:type="locator" xlink:label="us-gaap_CommonStockMember"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CommonStockMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Ordinary Shares </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CommonStockMember" xlink:to="us-gaap_CommonStockMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CommonStockMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Common Stock [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_AdditionalPaidInCapitalMember" xlink:type="locator" xlink:label="us-gaap_AdditionalPaidInCapitalMember"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AdditionalPaidInCapitalMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Additional Paid-in Capital </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AdditionalPaidInCapitalMember" xlink:to="us-gaap_AdditionalPaidInCapitalMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AdditionalPaidInCapitalMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Additional Paid In Capital [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_AccumulatedOtherComprehensiveIncomeMember" xlink:type="locator" xlink:label="us-gaap_AccumulatedOtherComprehensiveIncomeMember"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AccumulatedOtherComprehensiveIncomeMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Accumulated Other Comprehensive Income </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AccumulatedOtherComprehensiveIncomeMember" xlink:to="us-gaap_AccumulatedOtherComprehensiveIncomeMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AccumulatedOtherComprehensiveIncomeMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Accumulated Other Comprehensive Income [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_RetainedEarningsMember" xlink:type="locator" xlink:label="us-gaap_RetainedEarningsMember"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RetainedEarningsMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Accumulated Deficit </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_RetainedEarningsMember" xlink:to="us-gaap_RetainedEarningsMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RetainedEarningsMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Retained Earnings [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_NoncontrollingInterestMember" xlink:type="locator" xlink:label="us-gaap_NoncontrollingInterestMember"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_NoncontrollingInterestMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Noncontrolling Interests </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_NoncontrollingInterestMember" xlink:to="us-gaap_NoncontrollingInterestMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_NoncontrollingInterestMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Noncontrolling Interest [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/srt/2020/elts/srt-2020-01-31.xsd#srt_CumulativeEffectPeriodOfAdoptionAxis" xlink:type="locator" xlink:label="srt_CumulativeEffectPeriodOfAdoptionAxis"/>
<link:label xml:lang="en-US" xlink:label="srt_CumulativeEffectPeriodOfAdoptionAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Cumulative Effect, Period of Adoption </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="srt_CumulativeEffectPeriodOfAdoptionAxis" xlink:to="srt_CumulativeEffectPeriodOfAdoptionAxis_lbl"/>
<link:label xml:lang="en-US" xlink:label="srt_CumulativeEffectPeriodOfAdoptionAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Cumulative Effect Period Of Adoption [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/srt/2020/elts/srt-2020-01-31.xsd#srt_CumulativeEffectPeriodOfAdoptionDomain" xlink:type="locator" xlink:label="srt_CumulativeEffectPeriodOfAdoptionDomain"/>
<link:label xml:lang="en-US" xlink:label="srt_CumulativeEffectPeriodOfAdoptionDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Cumulative Effect, Period of Adoption </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="srt_CumulativeEffectPeriodOfAdoptionDomain" xlink:to="srt_CumulativeEffectPeriodOfAdoptionDomain_lbl"/>
<link:label xml:lang="en-US" xlink:label="srt_CumulativeEffectPeriodOfAdoptionDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Cumulative Effect Period Of Adoption [Domain] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/srt/2020/elts/srt-2020-01-31.xsd#srt_CumulativeEffectPeriodOfAdoptionAdjustmentMember" xlink:type="locator" xlink:label="srt_CumulativeEffectPeriodOfAdoptionAdjustmentMember"/>
<link:label xml:lang="en-US" xlink:label="srt_CumulativeEffectPeriodOfAdoptionAdjustmentMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Cumulative Effect Period of Adoption [Member] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="srt_CumulativeEffectPeriodOfAdoptionAdjustmentMember" xlink:to="srt_CumulativeEffectPeriodOfAdoptionAdjustmentMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="srt_CumulativeEffectPeriodOfAdoptionAdjustmentMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Cumulative Effect Period Of Adoption Adjustment [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_AdjustmentsForNewAccountingPronouncementsAxis" xlink:type="locator" xlink:label="us-gaap_AdjustmentsForNewAccountingPronouncementsAxis"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Accounting Standards Update </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AdjustmentsForNewAccountingPronouncementsAxis" xlink:to="us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Adjustments For New Accounting Pronouncements [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_TypeOfAdoptionMember" xlink:type="locator" xlink:label="us-gaap_TypeOfAdoptionMember"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_TypeOfAdoptionMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Accounting Standards Update </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_TypeOfAdoptionMember" xlink:to="us-gaap_TypeOfAdoptionMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_TypeOfAdoptionMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Type Of Adoption [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_AccountingStandardsUpdate201409Member" xlink:type="locator" xlink:label="us-gaap_AccountingStandardsUpdate201409Member"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AccountingStandardsUpdate201409Member_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> ASC 606 [Member] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AccountingStandardsUpdate201409Member" xlink:to="us-gaap_AccountingStandardsUpdate201409Member_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AccountingStandardsUpdate201409Member_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Accounting Standards Update201409 [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_AccountingStandardsUpdate201613Member" xlink:type="locator" xlink:label="us-gaap_AccountingStandardsUpdate201613Member"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AccountingStandardsUpdate201613Member_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> ASC 2016-13 [Member] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AccountingStandardsUpdate201613Member" xlink:to="us-gaap_AccountingStandardsUpdate201613Member_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AccountingStandardsUpdate201613Member_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Accounting Standards Update201613 [Member] </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel"> Balances </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_CommonStockSharesOutstanding_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel"> Balances (in shares) </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_NetIncomeLossIncludingPortionAttributableToNonredeemableNoncontrollingInterest" xlink:type="locator" xlink:label="us-gaap_NetIncomeLossIncludingPortionAttributableToNonredeemableNoncontrollingInterest"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_NetIncomeLossIncludingPortionAttributableToNonredeemableNoncontrollingInterest_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Net loss attributable to iQIYI, Inc. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_NetIncomeLossIncludingPortionAttributableToNonredeemableNoncontrollingInterest" xlink:to="us-gaap_NetIncomeLossIncludingPortionAttributableToNonredeemableNoncontrollingInterest_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_NetIncomeLossIncludingPortionAttributableToNonredeemableNoncontrollingInterest_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Net Income Loss Including Portion Attributable To Nonredeemable Noncontrolling Interest </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_StockIssuedDuringPeriodValueNewIssues" xlink:type="locator" xlink:label="us-gaap_StockIssuedDuringPeriodValueNewIssues"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_StockIssuedDuringPeriodValueNewIssues_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Issuance of ordinary shares upon IPO and follow-on offering, and underwriters’ partial exercise of over-allotment option, net of issuance costs </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_StockIssuedDuringPeriodValueNewIssues" xlink:to="us-gaap_StockIssuedDuringPeriodValueNewIssues_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_StockIssuedDuringPeriodValueNewIssues_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Stock Issued During Period Value New Issues </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_StockIssuedDuringPeriodSharesNewIssues" xlink:type="locator" xlink:label="us-gaap_StockIssuedDuringPeriodSharesNewIssues"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_StockIssuedDuringPeriodSharesNewIssues_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Issuance of ordinary shares upon IPO and follow-on offering, and underwriters’ partial exercise of over-allotment option, net of issuance costs (in shares) </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_StockIssuedDuringPeriodSharesNewIssues" xlink:to="us-gaap_StockIssuedDuringPeriodSharesNewIssues_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_StockIssuedDuringPeriodSharesNewIssues_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Stock Issued During Period Shares New Issues </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ReclassificationsOfTemporaryToPermanentEquity" xlink:type="locator" xlink:label="us-gaap_ReclassificationsOfTemporaryToPermanentEquity"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ReclassificationsOfTemporaryToPermanentEquity_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Conversion of all outstanding redeemable convertible preferred shares to ordinary shares </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ReclassificationsOfTemporaryToPermanentEquity" xlink:to="us-gaap_ReclassificationsOfTemporaryToPermanentEquity_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ReclassificationsOfTemporaryToPermanentEquity_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Reclassifications Of Temporary To Permanent Equity </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ReclassificationOfOrdinarySharesFromOutstandingRedeemableConvertiblePreferredSharesToPermanentEquity_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Conversion of all outstanding redeemable convertible preferred shares to ordinary shares (in shares) </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ReclassificationOfOrdinarySharesFromOutstandingRedeemableConvertiblePreferredSharesToPermanentEquity_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Reclassification Of Ordinary Shares From Outstanding Redeemable Convertible Preferred Shares To Permanent Equity </link:label>
<link:label xml:lang="en-US" xlink:label="iq_StockIssuedDuringPeriodPursuantToBusinessCooperation_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Issuance of Class B ordinary shares pursuant to business cooperation agreement with Baidu </link:label>
<link:label xml:lang="en-US" xlink:label="iq_StockIssuedDuringPeriodPursuantToBusinessCooperation_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Stock Issued During Period Pursuant To Business Cooperation </link:label>
<link:label xml:lang="en-US" xlink:label="iq_StockIssuedDuringPeriodSharesPursuantToBusinessCooperation_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Issuance of Class B ordinary shares pursuant to business cooperation agreement with Baidu (in shares) </link:label>
<link:label xml:lang="en-US" xlink:label="iq_StockIssuedDuringPeriodSharesPursuantToBusinessCooperation_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Stock Issued During Period Shares Pursuant To Business Cooperation </link:label>
<link:label xml:lang="en-US" xlink:label="iq_AdjustmentsToAdditionalPaidInCapitalCapitalContributionFromParentCompanyPursuantToTrafficAcquisitionServiceContractTermination_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Capital contribution from parent company pursuant to the traffic acquisition service contract termination (Note 9) </link:label>
<link:label xml:lang="en-US" xlink:label="iq_AdjustmentsToAdditionalPaidInCapitalCapitalContributionFromParentCompanyPursuantToTrafficAcquisitionServiceContractTermination_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Adjustments To Additional Paid In Capital Capital Contribution From Parent Company Pursuant To Traffic Acquisition Service Contract Termination </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_AdjustmentsToAdditionalPaidInCapitalEquityComponentOfConvertibleDebt" xlink:type="locator" xlink:label="us-gaap_AdjustmentsToAdditionalPaidInCapitalEquityComponentOfConvertibleDebt"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AdjustmentsToAdditionalPaidInCapitalEquityComponentOfConvertibleDebt_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Equity component of convertible senior notes, net of issuance costs </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AdjustmentsToAdditionalPaidInCapitalEquityComponentOfConvertibleDebt" xlink:to="us-gaap_AdjustmentsToAdditionalPaidInCapitalEquityComponentOfConvertibleDebt_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AdjustmentsToAdditionalPaidInCapitalEquityComponentOfConvertibleDebt_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Adjustments To Additional Paid In Capital Equity Component Of Convertible Debt </link:label>
<link:label xml:lang="en-US" xlink:label="iq_AdjustmentsToAdditionalPaidInCapitalPurchaseOfCappedCall_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Purchase of capped call </link:label>
<link:label xml:lang="en-US" xlink:label="iq_AdjustmentsToAdditionalPaidInCapitalPurchaseOfCappedCall_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Adjustments To Additional Paid In Capital Purchase Of Capped Call </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_StockIssuedDuringPeriodValueStockOptionsExercised" xlink:type="locator" xlink:label="us-gaap_StockIssuedDuringPeriodValueStockOptionsExercised"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_StockIssuedDuringPeriodValueStockOptionsExercised_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Exercise of share-based awards </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_StockIssuedDuringPeriodValueStockOptionsExercised" xlink:to="us-gaap_StockIssuedDuringPeriodValueStockOptionsExercised_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_StockIssuedDuringPeriodValueStockOptionsExercised_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Stock Issued During Period Value Stock Options Exercised </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised" xlink:type="locator" xlink:label="us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Exercise of share-based awards (in shares) </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised" xlink:to="us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Stock Issued During Period Shares Stock Options Exercised </link:label>
<link:label xml:lang="en-US" xlink:label="iq_IncreaseDecreaseInCarryingAmountOfRedeemablePreferredStock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Accretion of redeemable convertible preferred shares </link:label>
<link:label xml:lang="en-US" xlink:label="iq_IncreaseDecreaseInCarryingAmountOfRedeemablePreferredStock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Increase Decrease In Carrying Amount Of Redeemable Preferred Stock </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_OtherComprehensiveIncomeLossNetOfTax_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Other comprehensive income </link:label>
<link:label xml:lang="en-US" xlink:label="iq_AdjustmentsToAdditionalPaidInCapitalIssuanceOfSubsidiaryEquityToNoncontrollingInterestHolders_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Issuance of a subsidiary’s shares to noncontrolling interest holders </link:label>
<link:label xml:lang="en-US" xlink:label="iq_AdjustmentsToAdditionalPaidInCapitalIssuanceOfSubsidiaryEquityToNoncontrollingInterestHolders_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Adjustments To Additional Paid In Capital Issuance Of Subsidiary Equity To Noncontrolling Interest Holders </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_MinorityInterestDecreaseFromRedemptions" xlink:type="locator" xlink:label="us-gaap_MinorityInterestDecreaseFromRedemptions"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_MinorityInterestDecreaseFromRedemptions_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Acquisition of noncontrolling interests in subsidiaries </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_MinorityInterestDecreaseFromRedemptions" xlink:to="us-gaap_MinorityInterestDecreaseFromRedemptions_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_MinorityInterestDecreaseFromRedemptions_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Minority Interest Decrease From Redemptions </link:label>
<link:label xml:lang="en-US" xlink:label="iq_TemporaryEquityDividendsAndAccretionToRedemptionValueAdjustment_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Accretion of redeemable noncontrolling interests </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_MinorityInterestDecreaseFromDistributionsToNoncontrollingInterestHolders" xlink:type="locator" xlink:label="us-gaap_MinorityInterestDecreaseFromDistributionsToNoncontrollingInterestHolders"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_MinorityInterestDecreaseFromDistributionsToNoncontrollingInterestHolders_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Dividends paid and payable by a subsidiary </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_MinorityInterestDecreaseFromDistributionsToNoncontrollingInterestHolders" xlink:to="us-gaap_MinorityInterestDecreaseFromDistributionsToNoncontrollingInterestHolders_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_MinorityInterestDecreaseFromDistributionsToNoncontrollingInterestHolders_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Minority Interest Decrease From Distributions To Noncontrolling Interest Holders </link:label>
<link:label xml:lang="en-US" xlink:label="iq_DeemedDisposalOfSubsidiaryShares_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Deemed disposal of a subsidiary’s shares </link:label>
<link:label xml:lang="en-US" xlink:label="iq_DeemedDisposalOfSubsidiaryShares_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Deemed Disposal Of Subsidiary Shares </link:label>
<link:label xml:lang="en-US" xlink:label="iq_AdjustmentsToAdditionalPaidInCapitalContingentConsiderationClassifiedAsEquityPursuantToBusinessCombination_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Contingent consideration classified as equity pursuant to the business combination </link:label>
<link:label xml:lang="en-US" xlink:label="iq_AdjustmentsToAdditionalPaidInCapitalContingentConsiderationClassifiedAsEquityPursuantToBusinessCombination_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Adjustments To Additional Paid In Capital Contingent Consideration Classified As Equity Pursuant To Business Combination </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_NoncontrollingInterestIncreaseFromBusinessCombination" xlink:type="locator" xlink:label="us-gaap_NoncontrollingInterestIncreaseFromBusinessCombination"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_NoncontrollingInterestIncreaseFromBusinessCombination_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Acquisition of noncontrolling interests pursuant to the business combinations </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_NoncontrollingInterestIncreaseFromBusinessCombination" xlink:to="us-gaap_NoncontrollingInterestIncreaseFromBusinessCombination_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_NoncontrollingInterestIncreaseFromBusinessCombination_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Noncontrolling Interest Increase From Business Combination </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue" xlink:type="locator" xlink:label="us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Share-based compensation </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue" xlink:to="us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Adjustments To Additional Paid In Capital Sharebased Compensation Requisite Service Period Recognition Value </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_StockholdersEquityOther" xlink:type="locator" xlink:label="us-gaap_StockholdersEquityOther"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_StockholdersEquityOther_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Others </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_StockholdersEquityOther" xlink:to="us-gaap_StockholdersEquityOther_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_StockholdersEquityOther_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Stockholders Equity Other </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel"> Balances </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_CommonStockSharesOutstanding_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel"> Balances (in shares) </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_AmortizationAndImpairmentOfIntangibleAssets" xlink:type="locator" xlink:label="iq_AmortizationAndImpairmentOfIntangibleAssets"/>
<link:label xml:lang="en-US" xlink:label="iq_AmortizationAndImpairmentOfIntangibleAssets_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Amortization and impairment of intangible assets. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_AmortizationAndImpairmentOfIntangibleAssets" xlink:to="iq_AmortizationAndImpairmentOfIntangibleAssets_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_AmortizationAndImpairmentOfLicensedCopyrights" xlink:type="locator" xlink:label="iq_AmortizationAndImpairmentOfLicensedCopyrights"/>
<link:label xml:lang="en-US" xlink:label="iq_AmortizationAndImpairmentOfLicensedCopyrights_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Amortization and impairment of licensed copyrights. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_AmortizationAndImpairmentOfLicensedCopyrights" xlink:to="iq_AmortizationAndImpairmentOfLicensedCopyrights_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_AmortizationAndImpairmentOfProducedContent" xlink:type="locator" xlink:label="iq_AmortizationAndImpairmentOfProducedContent"/>
<link:label xml:lang="en-US" xlink:label="iq_AmortizationAndImpairmentOfProducedContent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Amortization and impairment of produced content. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_AmortizationAndImpairmentOfProducedContent" xlink:to="iq_AmortizationAndImpairmentOfProducedContent_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_ImpairmentOfLeasesAndFixedAssets" xlink:type="locator" xlink:label="iq_ImpairmentOfLeasesAndFixedAssets"/>
<link:label xml:lang="en-US" xlink:label="iq_ImpairmentOfLeasesAndFixedAssets_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Impairment​ of leases and fixed assets. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_ImpairmentOfLeasesAndFixedAssets" xlink:to="iq_ImpairmentOfLeasesAndFixedAssets_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_AllowanceForCreditLossForAccountsReceivableOtherReceivableAndInvestments" xlink:type="locator" xlink:label="iq_AllowanceForCreditLossForAccountsReceivableOtherReceivableAndInvestments"/>
<link:label xml:lang="en-US" xlink:label="iq_AllowanceForCreditLossForAccountsReceivableOtherReceivableAndInvestments_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Allowance for credit loss for accounts receivable, other receivable and investments. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_AllowanceForCreditLossForAccountsReceivableOtherReceivableAndInvestments" xlink:to="iq_AllowanceForCreditLossForAccountsReceivableOtherReceivableAndInvestments_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_AccretionOnConvertibleSeniorNotesAndAssetBackedDebtSecurities" xlink:type="locator" xlink:label="iq_AccretionOnConvertibleSeniorNotesAndAssetBackedDebtSecurities"/>
<link:label xml:lang="en-US" xlink:label="iq_AccretionOnConvertibleSeniorNotesAndAssetBackedDebtSecurities_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Accretion on convertible senior notes and asset-backed debt securities. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_AccretionOnConvertibleSeniorNotesAndAssetBackedDebtSecurities" xlink:to="iq_AccretionOnConvertibleSeniorNotesAndAssetBackedDebtSecurities_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_FairValueChangeAndImpairmentOfLongTermInvestments" xlink:type="locator" xlink:label="iq_FairValueChangeAndImpairmentOfLongTermInvestments"/>
<link:label xml:lang="en-US" xlink:label="iq_FairValueChangeAndImpairmentOfLongTermInvestments_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Fair value change and impairment of long-term investments. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_FairValueChangeAndImpairmentOfLongTermInvestments" xlink:to="iq_FairValueChangeAndImpairmentOfLongTermInvestments_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_NonCashIncomeFromOtherInvestmentAndInterest" xlink:type="locator" xlink:label="iq_NonCashIncomeFromOtherInvestmentAndInterest"/>
<link:label xml:lang="en-US" xlink:label="iq_NonCashIncomeFromOtherInvestmentAndInterest_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Non-cash income from other investment and interest. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_NonCashIncomeFromOtherInvestmentAndInterest" xlink:to="iq_NonCashIncomeFromOtherInvestmentAndInterest_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_AmortizationOfDeferredIncome" xlink:type="locator" xlink:label="iq_AmortizationOfDeferredIncome"/>
<link:label xml:lang="en-US" xlink:label="iq_AmortizationOfDeferredIncome_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Amortization of deferred income. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_AmortizationOfDeferredIncome" xlink:to="iq_AmortizationOfDeferredIncome_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_IncreaseDecreaseInLicensedCopyrights" xlink:type="locator" xlink:label="iq_IncreaseDecreaseInLicensedCopyrights"/>
<link:label xml:lang="en-US" xlink:label="iq_IncreaseDecreaseInLicensedCopyrights_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Increase (decrease) in licensed copyrights. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_IncreaseDecreaseInLicensedCopyrights" xlink:to="iq_IncreaseDecreaseInLicensedCopyrights_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_IncreaseOrDecreaseInProducedContent" xlink:type="locator" xlink:label="iq_IncreaseOrDecreaseInProducedContent"/>
<link:label xml:lang="en-US" xlink:label="iq_IncreaseOrDecreaseInProducedContent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Increase or decrease In Produced content. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_IncreaseOrDecreaseInProducedContent" xlink:to="iq_IncreaseOrDecreaseInProducedContent_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_ProceedsFromLongTermLoanAndBorrowingsFromThirdPartyInvestorsNetOfIssuanceCosts" xlink:type="locator" xlink:label="iq_ProceedsFromLongTermLoanAndBorrowingsFromThirdPartyInvestorsNetOfIssuanceCosts"/>
<link:label xml:lang="en-US" xlink:label="iq_ProceedsFromLongTermLoanAndBorrowingsFromThirdPartyInvestorsNetOfIssuanceCosts_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Proceeds from long-term loan and borrowings from third party investors, net of issuance costs. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_ProceedsFromLongTermLoanAndBorrowingsFromThirdPartyInvestorsNetOfIssuanceCosts" xlink:to="iq_ProceedsFromLongTermLoanAndBorrowingsFromThirdPartyInvestorsNetOfIssuanceCosts_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_RepaymentsOfLongTermLoansAndBorrowingsFromThirdPartyInvestors" xlink:type="locator" xlink:label="iq_RepaymentsOfLongTermLoansAndBorrowingsFromThirdPartyInvestors"/>
<link:label xml:lang="en-US" xlink:label="iq_RepaymentsOfLongTermLoansAndBorrowingsFromThirdPartyInvestors_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Repayments of long-term loans and borrowings from third party investors. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_RepaymentsOfLongTermLoansAndBorrowingsFromThirdPartyInvestors" xlink:to="iq_RepaymentsOfLongTermLoansAndBorrowingsFromThirdPartyInvestors_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_PaymentsToAcquisitionOfNoncontrollingInterestsInSubsidiary" xlink:type="locator" xlink:label="iq_PaymentsToAcquisitionOfNoncontrollingInterestsInSubsidiary"/>
<link:label xml:lang="en-US" xlink:label="iq_PaymentsToAcquisitionOfNoncontrollingInterestsInSubsidiary_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Payments to acquisition of noncontrolling interests in a subsidiary. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_PaymentsToAcquisitionOfNoncontrollingInterestsInSubsidiary" xlink:to="iq_PaymentsToAcquisitionOfNoncontrollingInterestsInSubsidiary_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_DividendsPaidBySubsidiaries" xlink:type="locator" xlink:label="iq_DividendsPaidBySubsidiaries"/>
<link:label xml:lang="en-US" xlink:label="iq_DividendsPaidBySubsidiaries_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Dividends paid by subsidiaries. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_DividendsPaidBySubsidiaries" xlink:to="iq_DividendsPaidBySubsidiaries_lbl"/>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_StatementOfCashFlowsAbstract" xlink:type="locator" xlink:label="us-gaap_StatementOfCashFlowsAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_StatementOfCashFlowsAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Statement Of Cash Flows [Abstract] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_StatementOfCashFlowsAbstract" xlink:to="us-gaap_StatementOfCashFlowsAbstract_lbl"/>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract" xlink:type="locator" xlink:label="us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Cash flows from operating activities: </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract" xlink:to="us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Net Cash Provided By Used In Operating Activities [Abstract] </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_ProfitLoss_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Net loss </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract" xlink:type="locator" xlink:label="us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Adjustments to reconcile net loss to net cash provided by operating activities </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract" xlink:to="us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Adjustments To Reconcile Net Income Loss To Cash Provided By Used In Operating Activities [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_Depreciation" xlink:type="locator" xlink:label="us-gaap_Depreciation"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_Depreciation_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Depreciation of fixed assets </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_Depreciation" xlink:to="us-gaap_Depreciation_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_Depreciation_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Depreciation </link:label>
<link:label xml:lang="en-US" xlink:label="iq_AmortizationAndImpairmentOfIntangibleAssets_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Amortization and impairment of intangible assets </link:label>
<link:label xml:lang="en-US" xlink:label="iq_AmortizationAndImpairmentOfIntangibleAssets_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Amortization And Impairment Of Intangible Assets </link:label>
<link:label xml:lang="en-US" xlink:label="iq_AmortizationAndImpairmentOfLicensedCopyrights_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Amortization and impairment of licensed copyrights </link:label>
<link:label xml:lang="en-US" xlink:label="iq_AmortizationAndImpairmentOfLicensedCopyrights_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Amortization And Impairment Of Licensed Copyrights </link:label>
<link:label xml:lang="en-US" xlink:label="iq_AmortizationAndImpairmentOfProducedContent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Amortization and impairment of produced content </link:label>
<link:label xml:lang="en-US" xlink:label="iq_AmortizationAndImpairmentOfProducedContent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Amortization And Impairment Of Produced Content </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ImpairmentOfLeasesAndFixedAssets_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Impairment of long-lived assets </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ImpairmentOfLeasesAndFixedAssets_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Impairment Of Leases And Fixed Assets </link:label>
<link:label xml:lang="en-US" xlink:label="iq_AllowanceForCreditLossForAccountsReceivableOtherReceivableAndInvestments_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Provision for credit losses </link:label>
<link:label xml:lang="en-US" xlink:label="iq_AllowanceForCreditLossForAccountsReceivableOtherReceivableAndInvestments_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Allowance For Credit Loss For Accounts Receivable Other Receivable And Investments </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ForeignCurrencyTransactionGainLossUnrealized" xlink:type="locator" xlink:label="us-gaap_ForeignCurrencyTransactionGainLossUnrealized"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ForeignCurrencyTransactionGainLossUnrealized_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Unrealized foreign exchange loss/(gain) </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ForeignCurrencyTransactionGainLossUnrealized" xlink:to="us-gaap_ForeignCurrencyTransactionGainLossUnrealized_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ForeignCurrencyTransactionGainLossUnrealized_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Foreign Currency Transaction Gain Loss Unrealized </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_GainLossOnDispositionOfAssets" xlink:type="locator" xlink:label="us-gaap_GainLossOnDispositionOfAssets"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_GainLossOnDispositionOfAssets_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Loss/(gain) on disposal of fixed assets </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_GainLossOnDispositionOfAssets" xlink:to="us-gaap_GainLossOnDispositionOfAssets_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_GainLossOnDispositionOfAssets_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Gain Loss On Disposition Of Assets </link:label>
<link:label xml:lang="en-US" xlink:label="iq_AccretionOnConvertibleSeniorNotesAndAssetBackedDebtSecurities_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Accretion on convertible senior notes and asset-backed debt securities </link:label>
<link:label xml:lang="en-US" xlink:label="iq_AccretionOnConvertibleSeniorNotesAndAssetBackedDebtSecurities_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Accretion On Convertible Senior Notes And Asset Backed Debt Securities </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_NonmonetaryTransactionGrossOperatingRevenueRecognized" xlink:type="locator" xlink:label="us-gaap_NonmonetaryTransactionGrossOperatingRevenueRecognized"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_NonmonetaryTransactionGrossOperatingRevenueRecognized_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Barter transaction revenue </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_NonmonetaryTransactionGrossOperatingRevenueRecognized" xlink:to="us-gaap_NonmonetaryTransactionGrossOperatingRevenueRecognized_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_NonmonetaryTransactionGrossOperatingRevenueRecognized_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Nonmonetary Transaction Gross Operating Revenue Recognized </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ShareBasedCompensation" xlink:type="locator" xlink:label="us-gaap_ShareBasedCompensation"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensation_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Share-based compensation </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensation" xlink:to="us-gaap_ShareBasedCompensation_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensation_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Share Based Compensation </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_IncomeLossFromEquityMethodInvestments_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Share of losses on equity method investments </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FairValueChangeAndImpairmentOfLongTermInvestments_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Fair value change and impairment of long-term investments </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FairValueChangeAndImpairmentOfLongTermInvestments_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Fair Value Change And Impairment Of Long Term Investments </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisGainLossIncludedInEarnings" xlink:type="locator" xlink:label="us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisGainLossIncludedInEarnings"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisGainLossIncludedInEarnings_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Fair value change of assets and liabilities remeasured at fair value on a recurring basis </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisGainLossIncludedInEarnings" xlink:to="us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisGainLossIncludedInEarnings_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisGainLossIncludedInEarnings_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Fair Value Assets And Liabilities Measured On Recurring Basis Gain Loss Included In Earnings </link:label>
<link:label xml:lang="en-US" xlink:label="iq_NonCashIncomeFromOtherInvestmentAndInterest_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Interest and other investment income </link:label>
<link:label xml:lang="en-US" xlink:label="iq_NonCashIncomeFromOtherInvestmentAndInterest_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Non Cash Income From Other Investment And Interest </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_DeferredIncomeTaxExpenseBenefit" xlink:type="locator" xlink:label="us-gaap_DeferredIncomeTaxExpenseBenefit"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DeferredIncomeTaxExpenseBenefit_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Deferred income tax benefit </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DeferredIncomeTaxExpenseBenefit" xlink:to="us-gaap_DeferredIncomeTaxExpenseBenefit_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DeferredIncomeTaxExpenseBenefit_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Deferred Income Tax Expense Benefit </link:label>
<link:label xml:lang="en-US" xlink:label="iq_AmortizationOfDeferredIncome_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Amortization of deferred income </link:label>
<link:label xml:lang="en-US" xlink:label="iq_AmortizationOfDeferredIncome_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Amortization Of Deferred Income </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_OtherNoncashIncomeExpense" xlink:type="locator" xlink:label="us-gaap_OtherNoncashIncomeExpense"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OtherNoncashIncomeExpense_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Other non-cash expenses/(income) </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_OtherNoncashIncomeExpense" xlink:to="us-gaap_OtherNoncashIncomeExpense_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OtherNoncashIncomeExpense_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Other Noncash Income Expense </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_IncreaseDecreaseInOperatingCapitalAbstract" xlink:type="locator" xlink:label="us-gaap_IncreaseDecreaseInOperatingCapitalAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Changes in operating assets and liabilities </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncreaseDecreaseInOperatingCapitalAbstract" xlink:to="us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Increase Decrease In Operating Capital [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_IncreaseDecreaseInAccountsReceivable" xlink:type="locator" xlink:label="us-gaap_IncreaseDecreaseInAccountsReceivable"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IncreaseDecreaseInAccountsReceivable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Accounts receivable </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncreaseDecreaseInAccountsReceivable" xlink:to="us-gaap_IncreaseDecreaseInAccountsReceivable_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IncreaseDecreaseInAccountsReceivable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Increase Decrease In Accounts Receivable </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_IncreaseDecreaseInDueFromRelatedPartiesCurrent" xlink:type="locator" xlink:label="us-gaap_IncreaseDecreaseInDueFromRelatedPartiesCurrent"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IncreaseDecreaseInDueFromRelatedPartiesCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Amounts due from related parties </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncreaseDecreaseInDueFromRelatedPartiesCurrent" xlink:to="us-gaap_IncreaseDecreaseInDueFromRelatedPartiesCurrent_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IncreaseDecreaseInDueFromRelatedPartiesCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Increase Decrease In Due From Related Parties Current </link:label>
<link:label xml:lang="en-US" xlink:label="iq_IncreaseDecreaseInLicensedCopyrights_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Licensed copyrights </link:label>
<link:label xml:lang="en-US" xlink:label="iq_IncreaseDecreaseInLicensedCopyrights_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Increase Decrease In Licensed Copyrights </link:label>
<link:label xml:lang="en-US" xlink:label="iq_IncreaseOrDecreaseInProducedContent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Produced content </link:label>
<link:label xml:lang="en-US" xlink:label="iq_IncreaseOrDecreaseInProducedContent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Increase Or Decrease In Produced Content </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets" xlink:type="locator" xlink:label="us-gaap_IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Prepayments and other assets </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets" xlink:to="us-gaap_IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Increase Decrease In Prepaid Deferred Expense And Other Assets </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_IncreaseDecreaseInAccountsPayableTrade" xlink:type="locator" xlink:label="us-gaap_IncreaseDecreaseInAccountsPayableTrade"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IncreaseDecreaseInAccountsPayableTrade_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Accounts payable </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncreaseDecreaseInAccountsPayableTrade" xlink:to="us-gaap_IncreaseDecreaseInAccountsPayableTrade_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IncreaseDecreaseInAccountsPayableTrade_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Increase Decrease In Accounts Payable Trade </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_IncreaseDecreaseInDueToRelatedPartiesCurrent" xlink:type="locator" xlink:label="us-gaap_IncreaseDecreaseInDueToRelatedPartiesCurrent"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IncreaseDecreaseInDueToRelatedPartiesCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Amounts due to related parties </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncreaseDecreaseInDueToRelatedPartiesCurrent" xlink:to="us-gaap_IncreaseDecreaseInDueToRelatedPartiesCurrent_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IncreaseDecreaseInDueToRelatedPartiesCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Increase Decrease In Due To Related Parties Current </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_IncreaseDecreaseInDeferredLiabilities" xlink:type="locator" xlink:label="us-gaap_IncreaseDecreaseInDeferredLiabilities"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IncreaseDecreaseInDeferredLiabilities_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Customer advances and deferred revenue </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncreaseDecreaseInDeferredLiabilities" xlink:to="us-gaap_IncreaseDecreaseInDeferredLiabilities_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IncreaseDecreaseInDeferredLiabilities_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Increase Decrease In Deferred Liabilities </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_IncreaseDecreaseInAccruedLiabilitiesAndOtherOperatingLiabilities" xlink:type="locator" xlink:label="us-gaap_IncreaseDecreaseInAccruedLiabilitiesAndOtherOperatingLiabilities"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IncreaseDecreaseInAccruedLiabilitiesAndOtherOperatingLiabilities_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Accrued expenses and other liabilities </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncreaseDecreaseInAccruedLiabilitiesAndOtherOperatingLiabilities" xlink:to="us-gaap_IncreaseDecreaseInAccruedLiabilitiesAndOtherOperatingLiabilities_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IncreaseDecreaseInAccruedLiabilitiesAndOtherOperatingLiabilities_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Increase Decrease In Accrued Liabilities And Other Operating Liabilities </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_IncreaseDecreaseInOtherNoncurrentLiabilities" xlink:type="locator" xlink:label="us-gaap_IncreaseDecreaseInOtherNoncurrentLiabilities"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IncreaseDecreaseInOtherNoncurrentLiabilities_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Other non-current liabilities </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncreaseDecreaseInOtherNoncurrentLiabilities" xlink:to="us-gaap_IncreaseDecreaseInOtherNoncurrentLiabilities_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IncreaseDecreaseInOtherNoncurrentLiabilities_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Increase Decrease In Other Noncurrent Liabilities </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_NetCashProvidedByUsedInOperatingActivities" xlink:type="locator" xlink:label="us-gaap_NetCashProvidedByUsedInOperatingActivities"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_NetCashProvidedByUsedInOperatingActivities_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel"> Net cash provided by/(used for) operating activities </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_NetCashProvidedByUsedInOperatingActivities" xlink:to="us-gaap_NetCashProvidedByUsedInOperatingActivities_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_NetCashProvidedByUsedInOperatingActivities_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Net Cash Provided By Used In Operating Activities </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract" xlink:type="locator" xlink:label="us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Cash flows from investing activities: </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract" xlink:to="us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Net Cash Provided By Used In Investing Activities [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_PaymentsToAcquirePropertyPlantAndEquipment" xlink:type="locator" xlink:label="us-gaap_PaymentsToAcquirePropertyPlantAndEquipment"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Acquisition of fixed assets </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PaymentsToAcquirePropertyPlantAndEquipment" xlink:to="us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Payments To Acquire Property Plant And Equipment </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_PaymentsToAcquireIntangibleAssets" xlink:type="locator" xlink:label="us-gaap_PaymentsToAcquireIntangibleAssets"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PaymentsToAcquireIntangibleAssets_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Acquisition of intangible assets </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PaymentsToAcquireIntangibleAssets" xlink:to="us-gaap_PaymentsToAcquireIntangibleAssets_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PaymentsToAcquireIntangibleAssets_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Payments To Acquire Intangible Assets </link:label>
<link:label xml:lang="en-US" xlink:label="iq_PaymentsToAcquireLicensedCopyrightsFromRelatedParties_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Acquisition of licensed copyrights from related parties </link:label>
<link:label xml:lang="en-US" xlink:label="iq_PaymentsToAcquireLicensedCopyrightsFromRelatedParties_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Payments To Acquire Licensed Copyrights From Related Parties </link:label>
<link:label xml:lang="en-US" xlink:label="iq_PaymentsToAcquireLicensedCopyrightsFromThirdParties_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Acquisition of licensed copyrights from third parties </link:label>
<link:label xml:lang="en-US" xlink:label="iq_PaymentsToAcquireLicensedCopyrightsFromThirdParties_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Payments To Acquire Licensed Copyrights From Third Parties </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_PaymentsToAcquireLongtermInvestments" xlink:type="locator" xlink:label="us-gaap_PaymentsToAcquireLongtermInvestments"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PaymentsToAcquireLongtermInvestments_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Purchase of long-term investments </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PaymentsToAcquireLongtermInvestments" xlink:to="us-gaap_PaymentsToAcquireLongtermInvestments_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PaymentsToAcquireLongtermInvestments_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Payments To Acquire Longterm Investments </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ProceedsFromSaleOfLongtermInvestments" xlink:type="locator" xlink:label="us-gaap_ProceedsFromSaleOfLongtermInvestments"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ProceedsFromSaleOfLongtermInvestments_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Proceeds from disposal of long-term investments </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ProceedsFromSaleOfLongtermInvestments" xlink:to="us-gaap_ProceedsFromSaleOfLongtermInvestments_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ProceedsFromSaleOfLongtermInvestments_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Proceeds From Sale Of Longterm Investments </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_PaymentsToAcquireBusinessesNetOfCashAcquired" xlink:type="locator" xlink:label="us-gaap_PaymentsToAcquireBusinessesNetOfCashAcquired"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PaymentsToAcquireBusinessesNetOfCashAcquired_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Acquisition of business, net of cash acquired </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PaymentsToAcquireBusinessesNetOfCashAcquired" xlink:to="us-gaap_PaymentsToAcquireBusinessesNetOfCashAcquired_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PaymentsToAcquireBusinessesNetOfCashAcquired_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Payments To Acquire Businesses Net Of Cash Acquired </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_PaymentsForFilmCosts" xlink:type="locator" xlink:label="us-gaap_PaymentsForFilmCosts"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PaymentsForFilmCosts_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Film investments made as passive investor </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PaymentsForFilmCosts" xlink:to="us-gaap_PaymentsForFilmCosts_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PaymentsForFilmCosts_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Payments For Film Costs </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ProceedsFromFilmInvestmentsAsPassiveInvestor_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Proceeds from film investments as passive investor </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ProceedsFromFilmInvestmentsAsPassiveInvestor_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Proceeds From Film Investments As Passive Investor </link:label>
<link:label xml:lang="en-US" xlink:label="iq_PaymentsToFundLoansToRelatedParties_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Loans provided to related parties </link:label>
<link:label xml:lang="en-US" xlink:label="iq_PaymentsToFundLoansToRelatedParties_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Payments To Fund Loans To Related Parties </link:label>
<link:label xml:lang="en-US" xlink:label="iq_PaymentsToFundLoansToThirdParties_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Loans provided to third parties </link:label>
<link:label xml:lang="en-US" xlink:label="iq_PaymentsToFundLoansToThirdParties_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Payments To Fund Loans To Third Parties </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ProceedsFromCollectionOfLoansToRelatedParties_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Repayment of loans provided to related parties </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ProceedsFromCollectionOfLoansToRelatedParties_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Proceeds From Collection Of Loans To Related Parties </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ProceedsFromCollectionOfLoansToThirdParties_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Repayment of loans provided to third parties </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ProceedsFromCollectionOfLoansToThirdParties_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Proceeds From Collection Of Loans To Third Parties </link:label>
<link:label xml:lang="en-US" xlink:label="iq_PaymentsToAcquireHeldToMaturityDebtSecuritiesShortTerm_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Purchases of held-to-maturity debt securities </link:label>
<link:label xml:lang="en-US" xlink:label="iq_PaymentsToAcquireHeldToMaturityDebtSecuritiesShortTerm_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Payments To Acquire Held To Maturity Debt Securities Short Term </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ProceedsFromMaturitiesPrepaymentsAndCallsOfHeldToMaturitySecurities" xlink:type="locator" xlink:label="us-gaap_ProceedsFromMaturitiesPrepaymentsAndCallsOfHeldToMaturitySecurities"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ProceedsFromMaturitiesPrepaymentsAndCallsOfHeldToMaturitySecurities_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Maturities of held-to-maturity debt securities </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ProceedsFromMaturitiesPrepaymentsAndCallsOfHeldToMaturitySecurities" xlink:to="us-gaap_ProceedsFromMaturitiesPrepaymentsAndCallsOfHeldToMaturitySecurities_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ProceedsFromMaturitiesPrepaymentsAndCallsOfHeldToMaturitySecurities_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Proceeds From Maturities Prepayments And Calls Of Held To Maturity Securities </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_PaymentsToAcquireAvailableForSaleSecuritiesDebt" xlink:type="locator" xlink:label="us-gaap_PaymentsToAcquireAvailableForSaleSecuritiesDebt"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PaymentsToAcquireAvailableForSaleSecuritiesDebt_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Purchases of available-for-sale debt securities </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PaymentsToAcquireAvailableForSaleSecuritiesDebt" xlink:to="us-gaap_PaymentsToAcquireAvailableForSaleSecuritiesDebt_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PaymentsToAcquireAvailableForSaleSecuritiesDebt_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Payments To Acquire Available For Sale Securities Debt </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ProceedsFromMaturitiesPrepaymentsAndCallsOfAvailableForSaleSecurities" xlink:type="locator" xlink:label="us-gaap_ProceedsFromMaturitiesPrepaymentsAndCallsOfAvailableForSaleSecurities"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ProceedsFromMaturitiesPrepaymentsAndCallsOfAvailableForSaleSecurities_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Maturities of available-for-sale debt securities </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ProceedsFromMaturitiesPrepaymentsAndCallsOfAvailableForSaleSecurities" xlink:to="us-gaap_ProceedsFromMaturitiesPrepaymentsAndCallsOfAvailableForSaleSecurities_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ProceedsFromMaturitiesPrepaymentsAndCallsOfAvailableForSaleSecurities_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Proceeds From Maturities Prepayments And Calls Of Available For Sale Securities </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_PaymentsForProceedsFromOtherInvestingActivities" xlink:type="locator" xlink:label="us-gaap_PaymentsForProceedsFromOtherInvestingActivities"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PaymentsForProceedsFromOtherInvestingActivities_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Other investing activities </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PaymentsForProceedsFromOtherInvestingActivities" xlink:to="us-gaap_PaymentsForProceedsFromOtherInvestingActivities_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PaymentsForProceedsFromOtherInvestingActivities_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Payments For Proceeds From Other Investing Activities </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_NetCashProvidedByUsedInInvestingActivities" xlink:type="locator" xlink:label="us-gaap_NetCashProvidedByUsedInInvestingActivities"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_NetCashProvidedByUsedInInvestingActivities_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel"> Net cash (used for)/provided by investing activities </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_NetCashProvidedByUsedInInvestingActivities" xlink:to="us-gaap_NetCashProvidedByUsedInInvestingActivities_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_NetCashProvidedByUsedInInvestingActivities_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Net Cash Provided By Used In Investing Activities </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract" xlink:type="locator" xlink:label="us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Cash flows from financing activities: </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract" xlink:to="us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Net Cash Provided By Used In Financing Activities [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ProceedsFromRelatedPartyDebt" xlink:type="locator" xlink:label="us-gaap_ProceedsFromRelatedPartyDebt"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ProceedsFromRelatedPartyDebt_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Proceeds from loans from related parties </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ProceedsFromRelatedPartyDebt" xlink:to="us-gaap_ProceedsFromRelatedPartyDebt_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ProceedsFromRelatedPartyDebt_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Proceeds From Related Party Debt </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ProceedsFromShortTermDebt" xlink:type="locator" xlink:label="us-gaap_ProceedsFromShortTermDebt"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ProceedsFromShortTermDebt_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Proceeds from short-term loans </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ProceedsFromShortTermDebt" xlink:to="us-gaap_ProceedsFromShortTermDebt_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ProceedsFromShortTermDebt_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Proceeds From Short Term Debt </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_RepaymentsOfShortTermDebt" xlink:type="locator" xlink:label="us-gaap_RepaymentsOfShortTermDebt"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RepaymentsOfShortTermDebt_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Repayments of short-term loans </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_RepaymentsOfShortTermDebt" xlink:to="us-gaap_RepaymentsOfShortTermDebt_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RepaymentsOfShortTermDebt_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Repayments Of Short Term Debt </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ProceedsFromLongTermLoanAndBorrowingsFromThirdPartyInvestorsNetOfIssuanceCosts_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Proceeds from long-term loans and borrowings from third party investors, net of issuance costs </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ProceedsFromLongTermLoanAndBorrowingsFromThirdPartyInvestorsNetOfIssuanceCosts_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Proceeds From Long Term Loan And Borrowings From Third Party Investors Net Of Issuance Costs </link:label>
<link:label xml:lang="en-US" xlink:label="iq_RepaymentsOfLongTermLoansAndBorrowingsFromThirdPartyInvestors_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Repayments of long-term loans and borrowings from third party investors </link:label>
<link:label xml:lang="en-US" xlink:label="iq_RepaymentsOfLongTermLoansAndBorrowingsFromThirdPartyInvestors_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Repayments Of Long Term Loans And Borrowings From Third Party Investors </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ProceedsFromConvertibleDebt" xlink:type="locator" xlink:label="us-gaap_ProceedsFromConvertibleDebt"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ProceedsFromConvertibleDebt_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Proceeds from issuance of convertible senior notes, net of issuance costs </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ProceedsFromConvertibleDebt" xlink:to="us-gaap_ProceedsFromConvertibleDebt_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ProceedsFromConvertibleDebt_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Proceeds From Convertible Debt </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_PaymentsForDerivativeInstrumentFinancingActivities" xlink:type="locator" xlink:label="us-gaap_PaymentsForDerivativeInstrumentFinancingActivities"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PaymentsForDerivativeInstrumentFinancingActivities_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Purchase of capped calls </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PaymentsForDerivativeInstrumentFinancingActivities" xlink:to="us-gaap_PaymentsForDerivativeInstrumentFinancingActivities_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PaymentsForDerivativeInstrumentFinancingActivities_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Payments For Derivative Instrument Financing Activities </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ProceedsFromMinorityShareholders" xlink:type="locator" xlink:label="us-gaap_ProceedsFromMinorityShareholders"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ProceedsFromMinorityShareholders_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Proceeds from issuance of subsidiaries' shares </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ProceedsFromMinorityShareholders" xlink:to="us-gaap_ProceedsFromMinorityShareholders_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ProceedsFromMinorityShareholders_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Proceeds From Minority Shareholders </link:label>
<link:label xml:lang="en-US" xlink:label="iq_PaymentsToAcquisitionOfNoncontrollingInterestsInSubsidiary_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Acquisition of noncontrolling interests in a subsidiary </link:label>
<link:label xml:lang="en-US" xlink:label="iq_PaymentsToAcquisitionOfNoncontrollingInterestsInSubsidiary_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Payments To Acquisition Of Noncontrolling Interests In Subsidiary </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ProceedsFromIssuanceInitialPublicOffering" xlink:type="locator" xlink:label="us-gaap_ProceedsFromIssuanceInitialPublicOffering"/>
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<link:label xml:lang="en-US" xlink:label="us-gaap_ProceedsFromIssuanceInitialPublicOffering_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Proceeds From Issuance Initial Public Offering </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ProceedsFromContributionsFromParent" xlink:type="locator" xlink:label="us-gaap_ProceedsFromContributionsFromParent"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ProceedsFromContributionsFromParent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Capital contribution from parent company </link:label>
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<link:label xml:lang="en-US" xlink:label="us-gaap_ProceedsFromContributionsFromParent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Proceeds From Contributions From Parent </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ProceedsFromIssuanceOfCommonStock" xlink:type="locator" xlink:label="us-gaap_ProceedsFromIssuanceOfCommonStock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ProceedsFromIssuanceOfCommonStock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Proceeds from issuance of ordinary shares in the follow-on offering, net of issuance costs </link:label>
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<link:label xml:lang="en-US" xlink:label="us-gaap_ProceedsFromIssuanceOfCommonStock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Proceeds From Issuance Of Common Stock </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ProceedsFromStockOptionsExercised" xlink:type="locator" xlink:label="us-gaap_ProceedsFromStockOptionsExercised"/>
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<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ProceedsFromStockOptionsExercised" xlink:to="us-gaap_ProceedsFromStockOptionsExercised_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ProceedsFromStockOptionsExercised_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Proceeds From Stock Options Exercised </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_FinanceLeasePrincipalPayments" xlink:type="locator" xlink:label="us-gaap_FinanceLeasePrincipalPayments"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FinanceLeasePrincipalPayments_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Finance lease payments </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FinanceLeasePrincipalPayments" xlink:to="us-gaap_FinanceLeasePrincipalPayments_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FinanceLeasePrincipalPayments_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Finance Lease Principal Payments </link:label>
<link:label xml:lang="en-US" xlink:label="iq_DividendsPaidBySubsidiaries_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Dividends paid by subsidiaries </link:label>
<link:label xml:lang="en-US" xlink:label="iq_DividendsPaidBySubsidiaries_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Dividends Paid By Subsidiaries </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_NetCashProvidedByUsedInFinancingActivities" xlink:type="locator" xlink:label="us-gaap_NetCashProvidedByUsedInFinancingActivities"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_NetCashProvidedByUsedInFinancingActivities_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel"> Net cash provided by financing activities </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_NetCashProvidedByUsedInFinancingActivities" xlink:to="us-gaap_NetCashProvidedByUsedInFinancingActivities_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_NetCashProvidedByUsedInFinancingActivities_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Net Cash Provided By Used In Financing Activities </link:label>
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<link:label xml:lang="en-US" xlink:label="us-gaap_EffectOfExchangeRateOnCashCashEquivalentsRestrictedCashAndRestrictedCashEquivalentsIncludingDisposalGroupAndDiscontinuedOperations_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Effect Of Exchange Rate On Cash Cash Equivalents Restricted Cash And Restricted Cash Equivalents Including Disposal Group And Discontinued Operations </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalentsPeriodIncreaseDecreaseIncludingExchangeRateEffect" xlink:type="locator" xlink:label="us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalentsPeriodIncreaseDecreaseIncludingExchangeRateEffect"/>
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<link:label xml:lang="en-US" xlink:label="us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalentsPeriodIncreaseDecreaseIncludingExchangeRateEffect_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Cash Cash Equivalents Restricted Cash And Restricted Cash Equivalents Period Increase Decrease Including Exchange Rate Effect </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalentsIncludingDisposalGroupAndDiscontinuedOperations" xlink:type="locator" xlink:label="us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalentsIncludingDisposalGroupAndDiscontinuedOperations"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalentsIncludingDisposalGroupAndDiscontinuedOperations_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel"> Cash, cash equivalents and restricted cash at the beginning of the year </link:label>
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<link:label xml:lang="en-US" xlink:label="us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalentsIncludingDisposalGroupAndDiscontinuedOperations_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Cash Cash Equivalents Restricted Cash And Restricted Cash Equivalents Including Disposal Group And Discontinued Operations </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalentsIncludingDisposalGroupAndDiscontinuedOperations_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel"> Cash, cash equivalents and restricted cash at the end of the year </link:label>
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<link:label xml:lang="en-US" xlink:label="us-gaap_SupplementalCashFlowInformationAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Supplemental disclosures of cash flow information: </link:label>
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<link:label xml:lang="en-US" xlink:label="us-gaap_SupplementalCashFlowInformationAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Supplemental Cash Flow Information [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_InterestPaidNet" xlink:type="locator" xlink:label="us-gaap_InterestPaidNet"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_InterestPaidNet_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Cash paid for interest </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_InterestPaidNet" xlink:to="us-gaap_InterestPaidNet_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_InterestPaidNet_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Interest Paid Net </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_IncomeTaxesPaidNet" xlink:type="locator" xlink:label="us-gaap_IncomeTaxesPaidNet"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IncomeTaxesPaidNet_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Cash paid for income taxes </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncomeTaxesPaidNet" xlink:to="us-gaap_IncomeTaxesPaidNet_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IncomeTaxesPaidNet_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Income Taxes Paid Net </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_NoncashOrPartNoncashAcquisitionFixedAssetsAcquired1" xlink:type="locator" xlink:label="us-gaap_NoncashOrPartNoncashAcquisitionFixedAssetsAcquired1"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_NoncashOrPartNoncashAcquisitionFixedAssetsAcquired1_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Acquisition of fixed assets included in accounts payable </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_NoncashOrPartNoncashAcquisitionFixedAssetsAcquired1" xlink:to="us-gaap_NoncashOrPartNoncashAcquisitionFixedAssetsAcquired1_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_NoncashOrPartNoncashAcquisitionFixedAssetsAcquired1_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Noncash Or Part Noncash Acquisition Fixed Assets Acquired1 </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_NoncashOrPartNoncashAcquisitionInvestmentsAcquired1" xlink:type="locator" xlink:label="us-gaap_NoncashOrPartNoncashAcquisitionInvestmentsAcquired1"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_NoncashOrPartNoncashAcquisitionInvestmentsAcquired1_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Acquisition of long-term investments with non-cash consideration </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_NoncashOrPartNoncashAcquisitionInvestmentsAcquired1" xlink:to="us-gaap_NoncashOrPartNoncashAcquisitionInvestmentsAcquired1_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_NoncashOrPartNoncashAcquisitionInvestmentsAcquired1_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Noncash Or Part Noncash Acquisition Investments Acquired1 </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_OrganizationConsolidationAndPresentationOfFinancialStatementsAbstract" xlink:type="locator" xlink:label="us-gaap_OrganizationConsolidationAndPresentationOfFinancialStatementsAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OrganizationConsolidationAndPresentationOfFinancialStatementsAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Organization Consolidation And Presentation Of Financial Statements [Abstract] </link:label>
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<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_OrganizationConsolidationAndPresentationOfFinancialStatementsDisclosureTextBlock" xlink:type="locator" xlink:label="us-gaap_OrganizationConsolidationAndPresentationOfFinancialStatementsDisclosureTextBlock"/>
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<link:label xml:lang="en-US" xlink:label="us-gaap_OrganizationConsolidationAndPresentationOfFinancialStatementsDisclosureTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Organization Consolidation And Presentation Of Financial Statements Disclosure [Text Block] </link:label>
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<link:label xml:lang="en-US" xlink:label="us-gaap_AccountingPoliciesAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Accounting Policies [Abstract] </link:label>
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<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_SignificantAccountingPoliciesTextBlock" xlink:type="locator" xlink:label="us-gaap_SignificantAccountingPoliciesTextBlock"/>
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<link:label xml:lang="en-US" xlink:label="us-gaap_SignificantAccountingPoliciesTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Significant Accounting Policies [Text Block] </link:label>
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<link:label xml:lang="en-US" xlink:label="us-gaap_BusinessCombinationsAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Business Combinations [Abstract] </link:label>
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<link:label xml:lang="en-US" xlink:label="us-gaap_BusinessCombinationDisclosureTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> BUSINESS COMBINATIONS </link:label>
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<link:label xml:lang="en-US" xlink:label="us-gaap_BusinessCombinationDisclosureTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Business Combination Disclosure [Text Block] </link:label>
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<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_InvestmentsInDebtAndMarketableEquitySecuritiesAndCertainTradingAssetsDisclosureTextBlock" xlink:type="locator" xlink:label="us-gaap_InvestmentsInDebtAndMarketableEquitySecuritiesAndCertainTradingAssetsDisclosureTextBlock"/>
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<link:label xml:lang="en-US" xlink:label="us-gaap_ScheduleOfInvestmentsAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Schedule Of Investments [Abstract] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfInvestmentsAbstract" xlink:to="us-gaap_ScheduleOfInvestmentsAbstract_lbl"/>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_InvestmentHoldingsTextBlock" xlink:type="locator" xlink:label="us-gaap_InvestmentHoldingsTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_InvestmentHoldingsTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> LONG-TERM INVESTMENTS </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_InvestmentHoldingsTextBlock" xlink:to="us-gaap_InvestmentHoldingsTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_InvestmentHoldingsTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Investment Holdings [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ReceivablesAbstract" xlink:type="locator" xlink:label="us-gaap_ReceivablesAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ReceivablesAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Receivables [Abstract] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ReceivablesAbstract" xlink:to="us-gaap_ReceivablesAbstract_lbl"/>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_LoansNotesTradeAndOtherReceivablesDisclosureTextBlock" xlink:type="locator" xlink:label="us-gaap_LoansNotesTradeAndOtherReceivablesDisclosureTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LoansNotesTradeAndOtherReceivablesDisclosureTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> ACCOUNTS RECEIVABLE, NET </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LoansNotesTradeAndOtherReceivablesDisclosureTextBlock" xlink:to="us-gaap_LoansNotesTradeAndOtherReceivablesDisclosureTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LoansNotesTradeAndOtherReceivablesDisclosureTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Loans Notes Trade And Other Receivables Disclosure [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_DeferredCostsCapitalizedPrepaidAndOtherAssetsDisclosureAbstract" xlink:type="locator" xlink:label="us-gaap_DeferredCostsCapitalizedPrepaidAndOtherAssetsDisclosureAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DeferredCostsCapitalizedPrepaidAndOtherAssetsDisclosureAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Deferred Costs Capitalized Prepaid And Other Assets Disclosure [Abstract] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DeferredCostsCapitalizedPrepaidAndOtherAssetsDisclosureAbstract" xlink:to="us-gaap_DeferredCostsCapitalizedPrepaidAndOtherAssetsDisclosureAbstract_lbl"/>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_OtherAssetsDisclosureTextBlock" xlink:type="locator" xlink:label="us-gaap_OtherAssetsDisclosureTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OtherAssetsDisclosureTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> PREPAYMENTS AND OTHER ASSETS </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_OtherAssetsDisclosureTextBlock" xlink:to="us-gaap_OtherAssetsDisclosureTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OtherAssetsDisclosureTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Other Assets Disclosure [Text Block] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_FiniteLivedLicenseAgreementsGrossDisclosureTextBlock" xlink:type="locator" xlink:label="iq_FiniteLivedLicenseAgreementsGrossDisclosureTextBlock"/>
<link:label xml:lang="en-US" xlink:label="iq_FiniteLivedLicenseAgreementsGrossDisclosureTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Content assets net current and content assets net noncurrent. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_FiniteLivedLicenseAgreementsGrossDisclosureTextBlock" xlink:to="iq_FiniteLivedLicenseAgreementsGrossDisclosureTextBlock_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_FiniteLivedLicenseAgreementsAbstract" xlink:type="locator" xlink:label="iq_FiniteLivedLicenseAgreementsAbstract"/>
<link:label xml:lang="en-US" xlink:label="iq_FiniteLivedLicenseAgreementsAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Finite lived license agreements. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_FiniteLivedLicenseAgreementsAbstract" xlink:to="iq_FiniteLivedLicenseAgreementsAbstract_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_FiniteLivedLicenseAgreementsAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Finite Lived License Agreements [Abstract] </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FiniteLivedLicenseAgreementsGrossDisclosureTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> LICENSED COPYRIGHTS, NET </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FiniteLivedLicenseAgreementsGrossDisclosureTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Finite Lived License Agreements Gross Disclosure [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_GoodwillAndIntangibleAssetsDisclosureAbstract" xlink:type="locator" xlink:label="us-gaap_GoodwillAndIntangibleAssetsDisclosureAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_GoodwillAndIntangibleAssetsDisclosureAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Goodwill And Intangible Assets Disclosure [Abstract] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_GoodwillAndIntangibleAssetsDisclosureAbstract" xlink:to="us-gaap_GoodwillAndIntangibleAssetsDisclosureAbstract_lbl"/>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_IntangibleAssetsDisclosureTextBlock" xlink:type="locator" xlink:label="us-gaap_IntangibleAssetsDisclosureTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IntangibleAssetsDisclosureTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> INTANGIBLE ASSETS, NET </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IntangibleAssetsDisclosureTextBlock" xlink:to="us-gaap_IntangibleAssetsDisclosureTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IntangibleAssetsDisclosureTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Intangible Assets Disclosure [Text Block] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_FilmCostsTextBlock" xlink:type="locator" xlink:label="iq_FilmCostsTextBlock"/>
<link:label xml:lang="en-US" xlink:label="iq_FilmCostsTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Film costs. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_FilmCostsTextBlock" xlink:to="iq_FilmCostsTextBlock_lbl"/>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_FilmCostsAbstract" xlink:type="locator" xlink:label="us-gaap_FilmCostsAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FilmCostsAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Film Costs [Abstract] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FilmCostsAbstract" xlink:to="us-gaap_FilmCostsAbstract_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_FilmCostsTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> PRODUCED CONTENT, NET </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FilmCostsTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Film Costs [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_GoodwillDisclosureTextBlock" xlink:type="locator" xlink:label="us-gaap_GoodwillDisclosureTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_GoodwillDisclosureTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> GOODWILL </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_GoodwillDisclosureTextBlock" xlink:to="us-gaap_GoodwillDisclosureTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_GoodwillDisclosureTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Goodwill Disclosure [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_PropertyPlantAndEquipmentAbstract" xlink:type="locator" xlink:label="us-gaap_PropertyPlantAndEquipmentAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PropertyPlantAndEquipmentAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Property Plant And Equipment [Abstract] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PropertyPlantAndEquipmentAbstract" xlink:to="us-gaap_PropertyPlantAndEquipmentAbstract_lbl"/>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_PropertyPlantAndEquipmentDisclosureTextBlock" xlink:type="locator" xlink:label="us-gaap_PropertyPlantAndEquipmentDisclosureTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PropertyPlantAndEquipmentDisclosureTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> FIXED ASSETS, NET </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PropertyPlantAndEquipmentDisclosureTextBlock" xlink:to="us-gaap_PropertyPlantAndEquipmentDisclosureTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PropertyPlantAndEquipmentDisclosureTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Property Plant And Equipment Disclosure [Text Block] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_LesseeOperatingAndFinanceLeasesDisclosureTextBlock" xlink:type="locator" xlink:label="iq_LesseeOperatingAndFinanceLeasesDisclosureTextBlock"/>
<link:label xml:lang="en-US" xlink:label="iq_LesseeOperatingAndFinanceLeasesDisclosureTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Lessee operating and finance leases disclosure. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_LesseeOperatingAndFinanceLeasesDisclosureTextBlock" xlink:to="iq_LesseeOperatingAndFinanceLeasesDisclosureTextBlock_lbl"/>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_LesseeDisclosureAbstract" xlink:type="locator" xlink:label="us-gaap_LesseeDisclosureAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LesseeDisclosureAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Lessee Disclosure [Abstract] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LesseeDisclosureAbstract" xlink:to="us-gaap_LesseeDisclosureAbstract_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_LesseeOperatingAndFinanceLeasesDisclosureTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> LEASES </link:label>
<link:label xml:lang="en-US" xlink:label="iq_LesseeOperatingAndFinanceLeasesDisclosureTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Lessee Operating And Finance Leases Disclosure [Text Block] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_LoansPayableDisclosureTextBlock" xlink:type="locator" xlink:label="iq_LoansPayableDisclosureTextBlock"/>
<link:label xml:lang="en-US" xlink:label="iq_LoansPayableDisclosureTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> The entire disclosure for information about short-term and long-term debt arrangements, which includes amounts of borrowings under each line of credit, and about the underlying arrangements, rationale for a classification as long-term, including repayment terms, interest rates, collateral provided, restrictions on use of assets and activities, whether or not in compliance with debt covenants, and other matters important to users of the financial statements, such as the effects of refinancing and noncompliance with debt covenants. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_LoansPayableDisclosureTextBlock" xlink:to="iq_LoansPayableDisclosureTextBlock_lbl"/>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_DebtDisclosureAbstract" xlink:type="locator" xlink:label="us-gaap_DebtDisclosureAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DebtDisclosureAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Debt Disclosure [Abstract] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DebtDisclosureAbstract" xlink:to="us-gaap_DebtDisclosureAbstract_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_LoansPayableDisclosureTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> LOANS PAYABLE </link:label>
<link:label xml:lang="en-US" xlink:label="iq_LoansPayableDisclosureTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Loans Payable Disclosure [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_DebtDisclosureTextBlock" xlink:type="locator" xlink:label="us-gaap_DebtDisclosureTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DebtDisclosureTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> CONVERTIBLE SENIOR NOTES </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DebtDisclosureTextBlock" xlink:to="us-gaap_DebtDisclosureTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DebtDisclosureTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Debt Disclosure [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_IncomeTaxDisclosureAbstract" xlink:type="locator" xlink:label="us-gaap_IncomeTaxDisclosureAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IncomeTaxDisclosureAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Income Tax Disclosure [Abstract] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncomeTaxDisclosureAbstract" xlink:to="us-gaap_IncomeTaxDisclosureAbstract_lbl"/>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_IncomeTaxDisclosureTextBlock" xlink:type="locator" xlink:label="us-gaap_IncomeTaxDisclosureTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IncomeTaxDisclosureTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> INCOME TAXES </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncomeTaxDisclosureTextBlock" xlink:to="us-gaap_IncomeTaxDisclosureTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IncomeTaxDisclosureTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Income Tax Disclosure [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_CompensationAndRetirementDisclosureAbstract" xlink:type="locator" xlink:label="us-gaap_CompensationAndRetirementDisclosureAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CompensationAndRetirementDisclosureAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Compensation And Retirement Disclosure [Abstract] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CompensationAndRetirementDisclosureAbstract" xlink:to="us-gaap_CompensationAndRetirementDisclosureAbstract_lbl"/>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_PensionAndOtherPostretirementBenefitsDisclosureTextBlock" xlink:type="locator" xlink:label="us-gaap_PensionAndOtherPostretirementBenefitsDisclosureTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PensionAndOtherPostretirementBenefitsDisclosureTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> EMPLOYEE DEFINED CONTRIBUTION PLAN </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PensionAndOtherPostretirementBenefitsDisclosureTextBlock" xlink:to="us-gaap_PensionAndOtherPostretirementBenefitsDisclosureTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PensionAndOtherPostretirementBenefitsDisclosureTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Pension And Other Postretirement Benefits Disclosure [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_CommitmentsAndContingenciesDisclosureAbstract" xlink:type="locator" xlink:label="us-gaap_CommitmentsAndContingenciesDisclosureAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CommitmentsAndContingenciesDisclosureAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Commitments And Contingencies Disclosure [Abstract] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CommitmentsAndContingenciesDisclosureAbstract" xlink:to="us-gaap_CommitmentsAndContingenciesDisclosureAbstract_lbl"/>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_CommitmentsAndContingenciesDisclosureTextBlock" xlink:type="locator" xlink:label="us-gaap_CommitmentsAndContingenciesDisclosureTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CommitmentsAndContingenciesDisclosureTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> COMMITMENTS AND CONTINGENCIES </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CommitmentsAndContingenciesDisclosureTextBlock" xlink:to="us-gaap_CommitmentsAndContingenciesDisclosureTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CommitmentsAndContingenciesDisclosureTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Commitments And Contingencies Disclosure [Text Block] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_RedeemableNoncontrollingInterestDisclosureTextBlock" xlink:type="locator" xlink:label="iq_RedeemableNoncontrollingInterestDisclosureTextBlock"/>
<link:label xml:lang="en-US" xlink:label="iq_RedeemableNoncontrollingInterestDisclosureTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Redeemable noncontrolling interest disclosure. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_RedeemableNoncontrollingInterestDisclosureTextBlock" xlink:to="iq_RedeemableNoncontrollingInterestDisclosureTextBlock_lbl"/>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_TemporaryEquityDisclosureAbstract" xlink:type="locator" xlink:label="us-gaap_TemporaryEquityDisclosureAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_TemporaryEquityDisclosureAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Temporary Equity Disclosure [Abstract] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_TemporaryEquityDisclosureAbstract" xlink:to="us-gaap_TemporaryEquityDisclosureAbstract_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_RedeemableNoncontrollingInterestDisclosureTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> REDEEMABLE NONCONTROLLING INTERESTS </link:label>
<link:label xml:lang="en-US" xlink:label="iq_RedeemableNoncontrollingInterestDisclosureTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Redeemable Noncontrolling Interest Disclosure [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_EquityAbstract" xlink:type="locator" xlink:label="us-gaap_EquityAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_EquityAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Equity [Abstract] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_EquityAbstract" xlink:to="us-gaap_EquityAbstract_lbl"/>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_StockholdersEquityNoteDisclosureTextBlock" xlink:type="locator" xlink:label="us-gaap_StockholdersEquityNoteDisclosureTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_StockholdersEquityNoteDisclosureTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> ORDINARY SHARES </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_StockholdersEquityNoteDisclosureTextBlock" xlink:to="us-gaap_StockholdersEquityNoteDisclosureTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_StockholdersEquityNoteDisclosureTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Stockholders Equity Note Disclosure [Text Block] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_ProfitAppropriationAndRestrictedNetAssetsDisclosureTextBlock" xlink:type="locator" xlink:label="iq_ProfitAppropriationAndRestrictedNetAssetsDisclosureTextBlock"/>
<link:label xml:lang="en-US" xlink:label="iq_ProfitAppropriationAndRestrictedNetAssetsDisclosureTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Profit appropriation and restricted net assets disclosure text block. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_ProfitAppropriationAndRestrictedNetAssetsDisclosureTextBlock" xlink:to="iq_ProfitAppropriationAndRestrictedNetAssetsDisclosureTextBlock_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_ProfitAppropriationAndRestrictedNetAssetsAbstract" xlink:type="locator" xlink:label="iq_ProfitAppropriationAndRestrictedNetAssetsAbstract"/>
<link:label xml:lang="en-US" xlink:label="iq_ProfitAppropriationAndRestrictedNetAssetsAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Profit appropriation and restricted net assets abstract. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_ProfitAppropriationAndRestrictedNetAssetsAbstract" xlink:to="iq_ProfitAppropriationAndRestrictedNetAssetsAbstract_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_ProfitAppropriationAndRestrictedNetAssetsAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Profit Appropriation And Restricted Net Assets [Abstract] </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ProfitAppropriationAndRestrictedNetAssetsDisclosureTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> PROFIT APPROPRIATION AND RESTRICTED NET ASSETS </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ProfitAppropriationAndRestrictedNetAssetsDisclosureTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Profit Appropriation And Restricted Net Assets Disclosure [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_EarningsPerShareAbstract" xlink:type="locator" xlink:label="us-gaap_EarningsPerShareAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_EarningsPerShareAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Earnings Per Share [Abstract] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_EarningsPerShareAbstract" xlink:to="us-gaap_EarningsPerShareAbstract_lbl"/>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_EarningsPerShareTextBlock" xlink:type="locator" xlink:label="us-gaap_EarningsPerShareTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_EarningsPerShareTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> LOSS PER SHARE </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_EarningsPerShareTextBlock" xlink:to="us-gaap_EarningsPerShareTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_EarningsPerShareTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Earnings Per Share [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_DisclosureOfCompensationRelatedCostsSharebasedPaymentsAbstract" xlink:type="locator" xlink:label="us-gaap_DisclosureOfCompensationRelatedCostsSharebasedPaymentsAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DisclosureOfCompensationRelatedCostsSharebasedPaymentsAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Disclosure Of Compensation Related Costs Sharebased Payments [Abstract] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DisclosureOfCompensationRelatedCostsSharebasedPaymentsAbstract" xlink:to="us-gaap_DisclosureOfCompensationRelatedCostsSharebasedPaymentsAbstract_lbl"/>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock" xlink:type="locator" xlink:label="us-gaap_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> SHARE-BASED COMPENSATION </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock" xlink:to="us-gaap_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Disclosure Of Compensation Related Costs Share Based Payments [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_RelatedPartyTransactionsAbstract" xlink:type="locator" xlink:label="us-gaap_RelatedPartyTransactionsAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RelatedPartyTransactionsAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Related Party Transactions [Abstract] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_RelatedPartyTransactionsAbstract" xlink:to="us-gaap_RelatedPartyTransactionsAbstract_lbl"/>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_RelatedPartyTransactionsDisclosureTextBlock" xlink:type="locator" xlink:label="us-gaap_RelatedPartyTransactionsDisclosureTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RelatedPartyTransactionsDisclosureTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> RELATED PARTY TRANSACTIONS </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_RelatedPartyTransactionsDisclosureTextBlock" xlink:to="us-gaap_RelatedPartyTransactionsDisclosureTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RelatedPartyTransactionsDisclosureTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Related Party Transactions Disclosure [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_FairValueDisclosuresAbstract" xlink:type="locator" xlink:label="us-gaap_FairValueDisclosuresAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FairValueDisclosuresAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Fair Value Disclosures [Abstract] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FairValueDisclosuresAbstract" xlink:to="us-gaap_FairValueDisclosuresAbstract_lbl"/>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_FairValueMeasurementInputsDisclosureTextBlock" xlink:type="locator" xlink:label="us-gaap_FairValueMeasurementInputsDisclosureTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FairValueMeasurementInputsDisclosureTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> FAIR VALUE MEASUREMENTS </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FairValueMeasurementInputsDisclosureTextBlock" xlink:to="us-gaap_FairValueMeasurementInputsDisclosureTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FairValueMeasurementInputsDisclosureTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Fair Value Measurement Inputs Disclosure [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ComprehensiveIncomeNoteTextBlock" xlink:type="locator" xlink:label="us-gaap_ComprehensiveIncomeNoteTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ComprehensiveIncomeNoteTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> ACCUMULATED OTHER COMPREHENSIVE INCOME </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ComprehensiveIncomeNoteTextBlock" xlink:to="us-gaap_ComprehensiveIncomeNoteTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ComprehensiveIncomeNoteTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Comprehensive Income Note [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_SubsequentEventsAbstract" xlink:type="locator" xlink:label="us-gaap_SubsequentEventsAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_SubsequentEventsAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Subsequent Events [Abstract] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_SubsequentEventsAbstract" xlink:to="us-gaap_SubsequentEventsAbstract_lbl"/>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_SubsequentEventsTextBlock" xlink:type="locator" xlink:label="us-gaap_SubsequentEventsTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_SubsequentEventsTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> SUBSEQUENT EVENTS </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_SubsequentEventsTextBlock" xlink:to="us-gaap_SubsequentEventsTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_SubsequentEventsTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Subsequent Events [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/srt/2020/elts/srt-2020-01-31.xsd#srt_CondensedFinancialInformationOfParentCompanyOnlyDisclosureAbstract" xlink:type="locator" xlink:label="srt_CondensedFinancialInformationOfParentCompanyOnlyDisclosureAbstract"/>
<link:label xml:lang="en-US" xlink:label="srt_CondensedFinancialInformationOfParentCompanyOnlyDisclosureAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Condensed Financial Information Of Parent Company Only Disclosure [Abstract] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="srt_CondensedFinancialInformationOfParentCompanyOnlyDisclosureAbstract" xlink:to="srt_CondensedFinancialInformationOfParentCompanyOnlyDisclosureAbstract_lbl"/>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_CondensedFinancialInformationOfParentCompanyOnlyDisclosureTextBlock" xlink:type="locator" xlink:label="us-gaap_CondensedFinancialInformationOfParentCompanyOnlyDisclosureTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CondensedFinancialInformationOfParentCompanyOnlyDisclosureTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> CONDENSED FINANCIAL INFORMATION OF THE PARENT COMPANY </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CondensedFinancialInformationOfParentCompanyOnlyDisclosureTextBlock" xlink:to="us-gaap_CondensedFinancialInformationOfParentCompanyOnlyDisclosureTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CondensedFinancialInformationOfParentCompanyOnlyDisclosureTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Condensed Financial Information Of Parent Company Only Disclosure [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/srt/2020/elts/srt-2020-01-31.xsd#srt_ParentCompanyMember" xlink:type="locator" xlink:label="srt_ParentCompanyMember"/>
<link:label xml:lang="en-US" xlink:label="srt_ParentCompanyMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> iQIYI, INC </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="srt_ParentCompanyMember" xlink:to="srt_ParentCompanyMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="srt_ParentCompanyMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Parent Company [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ConsolidationPolicyTextBlock" xlink:type="locator" xlink:label="us-gaap_ConsolidationPolicyTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ConsolidationPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Principles of consolidation </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ConsolidationPolicyTextBlock" xlink:to="us-gaap_ConsolidationPolicyTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ConsolidationPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Consolidation Policy [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_UseOfEstimates" xlink:type="locator" xlink:label="us-gaap_UseOfEstimates"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_UseOfEstimates_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Use of estimates </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_UseOfEstimates" xlink:to="us-gaap_UseOfEstimates_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_UseOfEstimates_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Use Of Estimates </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_ComparativeInformationPolicyTextBlock" xlink:type="locator" xlink:label="iq_ComparativeInformationPolicyTextBlock"/>
<link:label xml:lang="en-US" xlink:label="iq_ComparativeInformationPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Comparative Information. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_ComparativeInformationPolicyTextBlock" xlink:to="iq_ComparativeInformationPolicyTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_ComparativeInformationPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Comparative Information </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ComparativeInformationPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Comparative Information Policy [Text Block] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_ConvenienceTranslationPolicyTextBlock" xlink:type="locator" xlink:label="iq_ConvenienceTranslationPolicyTextBlock"/>
<link:label xml:lang="en-US" xlink:label="iq_ConvenienceTranslationPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Convenience translation. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_ConvenienceTranslationPolicyTextBlock" xlink:to="iq_ConvenienceTranslationPolicyTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_ConvenienceTranslationPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Convenience Translation </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ConvenienceTranslationPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Convenience Translation Policy [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ForeignCurrencyTransactionsAndTranslationsPolicyTextBlock" xlink:type="locator" xlink:label="us-gaap_ForeignCurrencyTransactionsAndTranslationsPolicyTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ForeignCurrencyTransactionsAndTranslationsPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Foreign currency translation and transactions </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ForeignCurrencyTransactionsAndTranslationsPolicyTextBlock" xlink:to="us-gaap_ForeignCurrencyTransactionsAndTranslationsPolicyTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ForeignCurrencyTransactionsAndTranslationsPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Foreign Currency Transactions And Translations Policy [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_CashAndCashEquivalentsPolicyTextBlock" xlink:type="locator" xlink:label="us-gaap_CashAndCashEquivalentsPolicyTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CashAndCashEquivalentsPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Cash and cash equivalents </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CashAndCashEquivalentsPolicyTextBlock" xlink:to="us-gaap_CashAndCashEquivalentsPolicyTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CashAndCashEquivalentsPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Cash And Cash Equivalents Policy [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_CashAndCashEquivalentsRestrictedCashAndCashEquivalentsPolicy" xlink:type="locator" xlink:label="us-gaap_CashAndCashEquivalentsRestrictedCashAndCashEquivalentsPolicy"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CashAndCashEquivalentsRestrictedCashAndCashEquivalentsPolicy_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Restricted Cash </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CashAndCashEquivalentsRestrictedCashAndCashEquivalentsPolicy" xlink:to="us-gaap_CashAndCashEquivalentsRestrictedCashAndCashEquivalentsPolicy_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CashAndCashEquivalentsRestrictedCashAndCashEquivalentsPolicy_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Cash And Cash Equivalents Restricted Cash And Cash Equivalents Policy </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_ShortTermInvestmentsPolicyTextBlock" xlink:type="locator" xlink:label="iq_ShortTermInvestmentsPolicyTextBlock"/>
<link:label xml:lang="en-US" xlink:label="iq_ShortTermInvestmentsPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Short term investments. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_ShortTermInvestmentsPolicyTextBlock" xlink:to="iq_ShortTermInvestmentsPolicyTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_ShortTermInvestmentsPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Short-term investments </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ShortTermInvestmentsPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Short Term Investments Policy [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_CreditLossFinancialInstrumentPolicyTextBlock" xlink:type="locator" xlink:label="us-gaap_CreditLossFinancialInstrumentPolicyTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CreditLossFinancialInstrumentPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Adoption of ASU 2016-13 </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CreditLossFinancialInstrumentPolicyTextBlock" xlink:to="us-gaap_CreditLossFinancialInstrumentPolicyTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CreditLossFinancialInstrumentPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Credit Loss Financial Instrument Policy [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ReceivablesPolicyTextBlock" xlink:type="locator" xlink:label="us-gaap_ReceivablesPolicyTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ReceivablesPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Accounts receivable, net </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ReceivablesPolicyTextBlock" xlink:to="us-gaap_ReceivablesPolicyTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ReceivablesPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Receivables Policy [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ReceivablesTradeAndOtherAccountsReceivableAllowanceForDoubtfulAccountsPolicy" xlink:type="locator" xlink:label="us-gaap_ReceivablesTradeAndOtherAccountsReceivableAllowanceForDoubtfulAccountsPolicy"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ReceivablesTradeAndOtherAccountsReceivableAllowanceForDoubtfulAccountsPolicy_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Receivables from Online Payment Agencies, net </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ReceivablesTradeAndOtherAccountsReceivableAllowanceForDoubtfulAccountsPolicy" xlink:to="us-gaap_ReceivablesTradeAndOtherAccountsReceivableAllowanceForDoubtfulAccountsPolicy_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ReceivablesTradeAndOtherAccountsReceivableAllowanceForDoubtfulAccountsPolicy_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Receivables Trade And Other Accounts Receivable Allowance For Doubtful Accounts Policy </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_PropertyPlantAndEquipmentPolicyTextBlock" xlink:type="locator" xlink:label="us-gaap_PropertyPlantAndEquipmentPolicyTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PropertyPlantAndEquipmentPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Fixed assets, net </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PropertyPlantAndEquipmentPolicyTextBlock" xlink:to="us-gaap_PropertyPlantAndEquipmentPolicyTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PropertyPlantAndEquipmentPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Property Plant And Equipment Policy [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_BusinessCombinationsPolicy" xlink:type="locator" xlink:label="us-gaap_BusinessCombinationsPolicy"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_BusinessCombinationsPolicy_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Business Combinations </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_BusinessCombinationsPolicy" xlink:to="us-gaap_BusinessCombinationsPolicy_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_BusinessCombinationsPolicy_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Business Combinations Policy </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_InvestmentPolicyTextBlock" xlink:type="locator" xlink:label="us-gaap_InvestmentPolicyTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_InvestmentPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Long-term investments </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_InvestmentPolicyTextBlock" xlink:to="us-gaap_InvestmentPolicyTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_InvestmentPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Investment Policy [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_EntertainmentEntitiesPolicyPolicyTextBlock" xlink:type="locator" xlink:label="us-gaap_EntertainmentEntitiesPolicyPolicyTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_EntertainmentEntitiesPolicyPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Adoption of ASU 2019-02 </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_EntertainmentEntitiesPolicyPolicyTextBlock" xlink:to="us-gaap_EntertainmentEntitiesPolicyPolicyTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_EntertainmentEntitiesPolicyPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Entertainment Entities Policy Policy [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_FilmCostsPolicyPolicyTextBlock" xlink:type="locator" xlink:label="us-gaap_FilmCostsPolicyPolicyTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FilmCostsPolicyPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Produced content, net </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FilmCostsPolicyPolicyTextBlock" xlink:to="us-gaap_FilmCostsPolicyPolicyTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FilmCostsPolicyPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Film Costs Policy Policy [Text Block] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_LicensedCopyrightsPolicyTextBlock" xlink:type="locator" xlink:label="iq_LicensedCopyrightsPolicyTextBlock"/>
<link:label xml:lang="en-US" xlink:label="iq_LicensedCopyrightsPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Licensed copyrights. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_LicensedCopyrightsPolicyTextBlock" xlink:to="iq_LicensedCopyrightsPolicyTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_LicensedCopyrightsPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Licensed copyrights, net </link:label>
<link:label xml:lang="en-US" xlink:label="iq_LicensedCopyrightsPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Licensed Copyrights Policy [Text Block] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_ChangeInAccountingEstimatesOfLicensedCopyrightsAndProducedContentPolicyTextBlock" xlink:type="locator" xlink:label="iq_ChangeInAccountingEstimatesOfLicensedCopyrightsAndProducedContentPolicyTextBlock"/>
<link:label xml:lang="en-US" xlink:label="iq_ChangeInAccountingEstimatesOfLicensedCopyrightsAndProducedContentPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Change in accounting estimates of licensed copyrights and produced content. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_ChangeInAccountingEstimatesOfLicensedCopyrightsAndProducedContentPolicyTextBlock" xlink:to="iq_ChangeInAccountingEstimatesOfLicensedCopyrightsAndProducedContentPolicyTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_ChangeInAccountingEstimatesOfLicensedCopyrightsAndProducedContentPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Change in Accounting Estimates of Licensed Copyrights and Produced Content </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ChangeInAccountingEstimatesOfLicensedCopyrightsAndProducedContentPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Change In Accounting Estimates Of Licensed Copyrights And Produced Content Policy [Text Block] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_ImpairmentOfLicensedCopyrightsAndProducedContentPolicyTextBlock" xlink:type="locator" xlink:label="iq_ImpairmentOfLicensedCopyrightsAndProducedContentPolicyTextBlock"/>
<link:label xml:lang="en-US" xlink:label="iq_ImpairmentOfLicensedCopyrightsAndProducedContentPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Impairment of licensed copyrights and produced content. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_ImpairmentOfLicensedCopyrightsAndProducedContentPolicyTextBlock" xlink:to="iq_ImpairmentOfLicensedCopyrightsAndProducedContentPolicyTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_ImpairmentOfLicensedCopyrightsAndProducedContentPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Impairment of Licensed Copyrights and Produced Content </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ImpairmentOfLicensedCopyrightsAndProducedContentPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Impairment Of Licensed Copyrights And Produced Content Policy [Text Block] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_PartnerGeneratedContentPolicyTextBlock" xlink:type="locator" xlink:label="iq_PartnerGeneratedContentPolicyTextBlock"/>
<link:label xml:lang="en-US" xlink:label="iq_PartnerGeneratedContentPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Partner generated content. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_PartnerGeneratedContentPolicyTextBlock" xlink:to="iq_PartnerGeneratedContentPolicyTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_PartnerGeneratedContentPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Partner-generated content (“PGC”) </link:label>
<link:label xml:lang="en-US" xlink:label="iq_PartnerGeneratedContentPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Partner Generated Content Policy [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_GoodwillAndIntangibleAssetsPolicyTextBlock" xlink:type="locator" xlink:label="us-gaap_GoodwillAndIntangibleAssetsPolicyTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_GoodwillAndIntangibleAssetsPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Goodwill and intangible assets </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_GoodwillAndIntangibleAssetsPolicyTextBlock" xlink:to="us-gaap_GoodwillAndIntangibleAssetsPolicyTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_GoodwillAndIntangibleAssetsPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Goodwill And Intangible Assets Policy [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ImpairmentOrDisposalOfLongLivedAssetsPolicyTextBlock" xlink:type="locator" xlink:label="us-gaap_ImpairmentOrDisposalOfLongLivedAssetsPolicyTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ImpairmentOrDisposalOfLongLivedAssetsPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Impairment of Long-Lived Assets Other Than Goodwill </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ImpairmentOrDisposalOfLongLivedAssetsPolicyTextBlock" xlink:to="us-gaap_ImpairmentOrDisposalOfLongLivedAssetsPolicyTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ImpairmentOrDisposalOfLongLivedAssetsPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Impairment Or Disposal Of Long Lived Assets Policy [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_RevenueFromContractWithCustomerPolicyTextBlock" xlink:type="locator" xlink:label="us-gaap_RevenueFromContractWithCustomerPolicyTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RevenueFromContractWithCustomerPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Revenue recognition </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_RevenueFromContractWithCustomerPolicyTextBlock" xlink:to="us-gaap_RevenueFromContractWithCustomerPolicyTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RevenueFromContractWithCustomerPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Revenue From Contract With Customer Policy [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_CostOfSalesPolicyTextBlock" xlink:type="locator" xlink:label="us-gaap_CostOfSalesPolicyTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CostOfSalesPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Cost of Revenues </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CostOfSalesPolicyTextBlock" xlink:to="us-gaap_CostOfSalesPolicyTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CostOfSalesPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Cost Of Sales Policy [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_AdvertisingCostsPolicyTextBlock" xlink:type="locator" xlink:label="us-gaap_AdvertisingCostsPolicyTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AdvertisingCostsPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Advertising expenses </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AdvertisingCostsPolicyTextBlock" xlink:to="us-gaap_AdvertisingCostsPolicyTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AdvertisingCostsPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Advertising Costs Policy [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ResearchAndDevelopmentExpensePolicy" xlink:type="locator" xlink:label="us-gaap_ResearchAndDevelopmentExpensePolicy"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ResearchAndDevelopmentExpensePolicy_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Research and development expenses </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ResearchAndDevelopmentExpensePolicy" xlink:to="us-gaap_ResearchAndDevelopmentExpensePolicy_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ResearchAndDevelopmentExpensePolicy_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Research And Development Expense Policy </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_GovernmentSubsidiesPolicyPolicyTextBlock" xlink:type="locator" xlink:label="iq_GovernmentSubsidiesPolicyPolicyTextBlock"/>
<link:label xml:lang="en-US" xlink:label="iq_GovernmentSubsidiesPolicyPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Government subsidies. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_GovernmentSubsidiesPolicyPolicyTextBlock" xlink:to="iq_GovernmentSubsidiesPolicyPolicyTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_GovernmentSubsidiesPolicyPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Government Subsidies </link:label>
<link:label xml:lang="en-US" xlink:label="iq_GovernmentSubsidiesPolicyPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Government Subsidies Policy Policy [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_LesseeLeasesPolicyTextBlock" xlink:type="locator" xlink:label="us-gaap_LesseeLeasesPolicyTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LesseeLeasesPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Leases </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LesseeLeasesPolicyTextBlock" xlink:to="us-gaap_LesseeLeasesPolicyTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LesseeLeasesPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Lessee Leases Policy [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_IncomeTaxPolicyTextBlock" xlink:type="locator" xlink:label="us-gaap_IncomeTaxPolicyTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IncomeTaxPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Income taxes </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncomeTaxPolicyTextBlock" xlink:to="us-gaap_IncomeTaxPolicyTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IncomeTaxPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Income Tax Policy [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_EarningsPerSharePolicyTextBlock" xlink:type="locator" xlink:label="us-gaap_EarningsPerSharePolicyTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_EarningsPerSharePolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Loss per share </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_EarningsPerSharePolicyTextBlock" xlink:to="us-gaap_EarningsPerSharePolicyTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_EarningsPerSharePolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Earnings Per Share Policy [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ShareBasedCompensationOptionAndIncentivePlansPolicy" xlink:type="locator" xlink:label="us-gaap_ShareBasedCompensationOptionAndIncentivePlansPolicy"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationOptionAndIncentivePlansPolicy_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Share-based compensation </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationOptionAndIncentivePlansPolicy" xlink:to="us-gaap_ShareBasedCompensationOptionAndIncentivePlansPolicy_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationOptionAndIncentivePlansPolicy_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Share Based Compensation Option And Incentive Plans Policy </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_FairValueMeasurementPolicyPolicyTextBlock" xlink:type="locator" xlink:label="us-gaap_FairValueMeasurementPolicyPolicyTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FairValueMeasurementPolicyPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Fair Value Measurements </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FairValueMeasurementPolicyPolicyTextBlock" xlink:to="us-gaap_FairValueMeasurementPolicyPolicyTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FairValueMeasurementPolicyPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Fair Value Measurement Policy Policy [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_CommitmentsAndContingenciesPolicyTextBlock" xlink:type="locator" xlink:label="us-gaap_CommitmentsAndContingenciesPolicyTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CommitmentsAndContingenciesPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Commitments and contingencies </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CommitmentsAndContingenciesPolicyTextBlock" xlink:to="us-gaap_CommitmentsAndContingenciesPolicyTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CommitmentsAndContingenciesPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Commitments And Contingencies Policy [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ConcentrationRiskCreditRisk" xlink:type="locator" xlink:label="us-gaap_ConcentrationRiskCreditRisk"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ConcentrationRiskCreditRisk_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Concentration of risks </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ConcentrationRiskCreditRisk" xlink:to="us-gaap_ConcentrationRiskCreditRisk_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ConcentrationRiskCreditRisk_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Concentration Risk Credit Risk </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_SegmentReportingPolicyPolicyTextBlock" xlink:type="locator" xlink:label="us-gaap_SegmentReportingPolicyPolicyTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_SegmentReportingPolicyPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Segment reporting </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_SegmentReportingPolicyPolicyTextBlock" xlink:to="us-gaap_SegmentReportingPolicyPolicyTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_SegmentReportingPolicyPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Segment Reporting Policy Policy [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ComprehensiveIncomePolicyPolicyTextBlock" xlink:type="locator" xlink:label="us-gaap_ComprehensiveIncomePolicyPolicyTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ComprehensiveIncomePolicyPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Comprehensive loss </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ComprehensiveIncomePolicyPolicyTextBlock" xlink:to="us-gaap_ComprehensiveIncomePolicyPolicyTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ComprehensiveIncomePolicyPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Comprehensive Income Policy Policy [Text Block] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_ImpactOfCOVID19PolicyPolicyTextBlock" xlink:type="locator" xlink:label="iq_ImpactOfCOVID19PolicyPolicyTextBlock"/>
<link:label xml:lang="en-US" xlink:label="iq_ImpactOfCOVID19PolicyPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Impact of COVID-19 policy. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_ImpactOfCOVID19PolicyPolicyTextBlock" xlink:to="iq_ImpactOfCOVID19PolicyPolicyTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_ImpactOfCOVID19PolicyPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Impact of COVID-19 </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ImpactOfCOVID19PolicyPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Impact Of C O V I D19 Policy Policy [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_NewAccountingPronouncementsPolicyPolicyTextBlock" xlink:type="locator" xlink:label="us-gaap_NewAccountingPronouncementsPolicyPolicyTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_NewAccountingPronouncementsPolicyPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Recent accounting pronouncements </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_NewAccountingPronouncementsPolicyPolicyTextBlock" xlink:to="us-gaap_NewAccountingPronouncementsPolicyPolicyTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_NewAccountingPronouncementsPolicyPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> New Accounting Pronouncements Policy Policy [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_BasisOfAccountingPolicyPolicyTextBlock" xlink:type="locator" xlink:label="us-gaap_BasisOfAccountingPolicyPolicyTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_BasisOfAccountingPolicyPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Basis of Presentation </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_BasisOfAccountingPolicyPolicyTextBlock" xlink:to="us-gaap_BasisOfAccountingPolicyPolicyTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_BasisOfAccountingPolicyPolicyTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Basis Of Accounting Policy Policy [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ScheduleOfSubsidiaryOfLimitedLiabilityCompanyOrLimitedPartnershipDescriptionTextBlock" xlink:type="locator" xlink:label="us-gaap_ScheduleOfSubsidiaryOfLimitedLiabilityCompanyOrLimitedPartnershipDescriptionTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ScheduleOfSubsidiaryOfLimitedLiabilityCompanyOrLimitedPartnershipDescriptionTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Schedule of Major Subsidiaries, VIEs and VIEs' Subsidiaries </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfSubsidiaryOfLimitedLiabilityCompanyOrLimitedPartnershipDescriptionTextBlock" xlink:to="us-gaap_ScheduleOfSubsidiaryOfLimitedLiabilityCompanyOrLimitedPartnershipDescriptionTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ScheduleOfSubsidiaryOfLimitedLiabilityCompanyOrLimitedPartnershipDescriptionTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Schedule Of Subsidiary Of Limited Liability Company Or Limited Partnership Description [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ScheduleOfVariableInterestEntitiesTextBlock" xlink:type="locator" xlink:label="us-gaap_ScheduleOfVariableInterestEntitiesTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ScheduleOfVariableInterestEntitiesTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Schedule of VIEs and VIEs' Subsidiaries Included in Consolidated Balance Sheets and Statements of Comprehensive Loss </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfVariableInterestEntitiesTextBlock" xlink:to="us-gaap_ScheduleOfVariableInterestEntitiesTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ScheduleOfVariableInterestEntitiesTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Schedule Of Variable Interest Entities [Text Block] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_ScheduleOfPropertyPlantAndEquipmentUsefulLifeTableTextBlock" xlink:type="locator" xlink:label="iq_ScheduleOfPropertyPlantAndEquipmentUsefulLifeTableTextBlock"/>
<link:label xml:lang="en-US" xlink:label="iq_ScheduleOfPropertyPlantAndEquipmentUsefulLifeTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Schedule of property plant and equipment useful life. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_ScheduleOfPropertyPlantAndEquipmentUsefulLifeTableTextBlock" xlink:to="iq_ScheduleOfPropertyPlantAndEquipmentUsefulLifeTableTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_ScheduleOfPropertyPlantAndEquipmentUsefulLifeTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Summary of Estimated Useful Lives of Fixed Assets or Term of Related Lease </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ScheduleOfPropertyPlantAndEquipmentUsefulLifeTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Schedule Of Property Plant And Equipment Useful Life Table [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ScheduleOfAcquiredFiniteLivedIntangibleAssetsByMajorClassTextBlock" xlink:type="locator" xlink:label="us-gaap_ScheduleOfAcquiredFiniteLivedIntangibleAssetsByMajorClassTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ScheduleOfAcquiredFiniteLivedIntangibleAssetsByMajorClassTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Summary of Estimated Economic Lives of Intangible Assets </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfAcquiredFiniteLivedIntangibleAssetsByMajorClassTextBlock" xlink:to="us-gaap_ScheduleOfAcquiredFiniteLivedIntangibleAssetsByMajorClassTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ScheduleOfAcquiredFiniteLivedIntangibleAssetsByMajorClassTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Schedule Of Acquired Finite Lived Intangible Assets By Major Class [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_BusinessAcquisitionAxis" xlink:type="locator" xlink:label="us-gaap_BusinessAcquisitionAxis"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_BusinessAcquisitionAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Business Acquisition </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_BusinessAcquisitionAxis" xlink:to="us-gaap_BusinessAcquisitionAxis_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_BusinessAcquisitionAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Business Acquisition [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_BusinessAcquisitionAcquireeDomain" xlink:type="locator" xlink:label="us-gaap_BusinessAcquisitionAcquireeDomain"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_BusinessAcquisitionAcquireeDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Business Acquisition, Acquiree </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_BusinessAcquisitionAcquireeDomain" xlink:to="us-gaap_BusinessAcquisitionAcquireeDomain_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_BusinessAcquisitionAcquireeDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Business Acquisition Acquiree [Domain] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_SkymoonsIncMember" xlink:type="locator" xlink:label="iq_SkymoonsIncMember"/>
<link:label xml:lang="en-US" xlink:label="iq_SkymoonsIncMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Skymoons Inc. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_SkymoonsIncMember" xlink:to="iq_SkymoonsIncMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_SkymoonsIncMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Skymoons </link:label>
<link:label xml:lang="en-US" xlink:label="iq_SkymoonsIncMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Skymoons Inc [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ScheduleOfRecognizedIdentifiedAssetsAcquiredAndLiabilitiesAssumedTableTextBlock" xlink:type="locator" xlink:label="us-gaap_ScheduleOfRecognizedIdentifiedAssetsAcquiredAndLiabilitiesAssumedTableTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ScheduleOfRecognizedIdentifiedAssetsAcquiredAndLiabilitiesAssumedTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Summary of Estimated Aggregate Fair Values of Assets Acquired and Liabilities Assumed </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfRecognizedIdentifiedAssetsAcquiredAndLiabilitiesAssumedTableTextBlock" xlink:to="us-gaap_ScheduleOfRecognizedIdentifiedAssetsAcquiredAndLiabilitiesAssumedTableTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ScheduleOfRecognizedIdentifiedAssetsAcquiredAndLiabilitiesAssumedTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Schedule Of Recognized Identified Assets Acquired And Liabilities Assumed Table [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_EquitySecuritiesWithoutReadilyDeterminableFairValueTableTextBlock" xlink:type="locator" xlink:label="us-gaap_EquitySecuritiesWithoutReadilyDeterminableFairValueTableTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_EquitySecuritiesWithoutReadilyDeterminableFairValueTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Schedule of Equity Investments without Readily Determinable Fair Value </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_EquitySecuritiesWithoutReadilyDeterminableFairValueTableTextBlock" xlink:to="us-gaap_EquitySecuritiesWithoutReadilyDeterminableFairValueTableTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_EquitySecuritiesWithoutReadilyDeterminableFairValueTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Equity Securities Without Readily Determinable Fair Value Table [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTextBlock" xlink:type="locator" xlink:label="us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Schedule of Accounts Receivable, Net </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTextBlock" xlink:to="us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Schedule Of Accounts Notes Loans And Financing Receivable [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_AllowanceForCreditLossesOnFinancingReceivablesTableTextBlock" xlink:type="locator" xlink:label="us-gaap_AllowanceForCreditLossesOnFinancingReceivablesTableTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AllowanceForCreditLossesOnFinancingReceivablesTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Schedule of Movement of Allowance for Credit Losses </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AllowanceForCreditLossesOnFinancingReceivablesTableTextBlock" xlink:to="us-gaap_AllowanceForCreditLossesOnFinancingReceivablesTableTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AllowanceForCreditLossesOnFinancingReceivablesTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Allowance For Credit Losses On Financing Receivables Table [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_DeferredCostsCapitalizedPrepaidAndOtherAssetsDisclosureTextBlock" xlink:type="locator" xlink:label="us-gaap_DeferredCostsCapitalizedPrepaidAndOtherAssetsDisclosureTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DeferredCostsCapitalizedPrepaidAndOtherAssetsDisclosureTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Components of Current and Non-Current Portions of Prepayment and Other Assets </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DeferredCostsCapitalizedPrepaidAndOtherAssetsDisclosureTextBlock" xlink:to="us-gaap_DeferredCostsCapitalizedPrepaidAndOtherAssetsDisclosureTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DeferredCostsCapitalizedPrepaidAndOtherAssetsDisclosureTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Deferred Costs Capitalized Prepaid And Other Assets Disclosure [Text Block] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_ScheduleOfFiniteLivedIntangibleContentAssetsNetCurrentAndNoncurrentTableTextBlock" xlink:type="locator" xlink:label="iq_ScheduleOfFiniteLivedIntangibleContentAssetsNetCurrentAndNoncurrentTableTextBlock"/>
<link:label xml:lang="en-US" xlink:label="iq_ScheduleOfFiniteLivedIntangibleContentAssetsNetCurrentAndNoncurrentTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Schedule of finite lived intangible content assets net current and noncurrent. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_ScheduleOfFiniteLivedIntangibleContentAssetsNetCurrentAndNoncurrentTableTextBlock" xlink:to="iq_ScheduleOfFiniteLivedIntangibleContentAssetsNetCurrentAndNoncurrentTableTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_FiniteLivedLicenseAgreementsAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> LICENSED COPYRIGHTS, NET </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_FiniteLivedLicenseAgreementsLineItems" xlink:type="locator" xlink:label="iq_FiniteLivedLicenseAgreementsLineItems"/>
<link:label xml:lang="en-US" xlink:label="iq_FiniteLivedLicenseAgreementsLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Content assets net current and content assets net noncurrent. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_FiniteLivedLicenseAgreementsLineItems" xlink:to="iq_FiniteLivedLicenseAgreementsLineItems_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_FiniteLivedLicenseAgreementsTable" xlink:type="locator" xlink:label="iq_FiniteLivedLicenseAgreementsTable"/>
<link:label xml:lang="en-US" xlink:label="iq_FiniteLivedLicenseAgreementsTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Content assets net current and content assets net noncurrent. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_FiniteLivedLicenseAgreementsTable" xlink:to="iq_FiniteLivedLicenseAgreementsTable_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_FiniteLivedLicenseAgreementsTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Finite Lived License Agreements [Table] </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FiniteLivedLicenseAgreementsTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Finite Lived License Agreements [Table] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis" xlink:type="locator" xlink:label="us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Finite-Lived Intangible Assets by Major Class </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis" xlink:to="us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Finite Lived Intangible Assets By Major Class [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain" xlink:type="locator" xlink:label="us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Finite-Lived Intangible Assets, Major Class Name </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain" xlink:to="us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Finite Lived Intangible Assets Major Class Name [Domain] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_CopyrightsMember" xlink:type="locator" xlink:label="us-gaap_CopyrightsMember"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CopyrightsMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Licensed Copyrights </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CopyrightsMember" xlink:to="us-gaap_CopyrightsMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CopyrightsMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Copyrights [Member] </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FiniteLivedLicenseAgreementsLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Finite Lived License Agreements [Line Items] </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FiniteLivedLicenseAgreementsLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Finite Lived License Agreements [Line Items] </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ScheduleOfFiniteLivedIntangibleContentAssetsNetCurrentAndNoncurrentTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Schedule of Licensed Copyrights, Net </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ScheduleOfFiniteLivedIntangibleContentAssetsNetCurrentAndNoncurrentTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Schedule Of Finite Lived Intangible Content Assets Net Current And Noncurrent Table [Text Block] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_ScheduleOfFiniteLivedIntangibleContentAssetsNetCurrentAndNonCurrentFutureAmortizationExpenseTableTextBlock" xlink:type="locator" xlink:label="iq_ScheduleOfFiniteLivedIntangibleContentAssetsNetCurrentAndNonCurrentFutureAmortizationExpenseTableTextBlock"/>
<link:label xml:lang="en-US" xlink:label="iq_ScheduleOfFiniteLivedIntangibleContentAssetsNetCurrentAndNonCurrentFutureAmortizationExpenseTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Schedule of finite lived intangible content assets net current and non current future amortization expense. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_ScheduleOfFiniteLivedIntangibleContentAssetsNetCurrentAndNonCurrentFutureAmortizationExpenseTableTextBlock" xlink:to="iq_ScheduleOfFiniteLivedIntangibleContentAssetsNetCurrentAndNonCurrentFutureAmortizationExpenseTableTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_ScheduleOfFiniteLivedIntangibleContentAssetsNetCurrentAndNonCurrentFutureAmortizationExpenseTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Summary of Estimated Amortization Expense Relating to Licensed Copyrights </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ScheduleOfFiniteLivedIntangibleContentAssetsNetCurrentAndNonCurrentFutureAmortizationExpenseTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Schedule Of Finite Lived Intangible Content Assets Net Current And Non Current Future Amortization Expense Table [Text Block] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_IntangibleAssetsExcludingLicensedCopyrightsMember" xlink:type="locator" xlink:label="iq_IntangibleAssetsExcludingLicensedCopyrightsMember"/>
<link:label xml:lang="en-US" xlink:label="iq_IntangibleAssetsExcludingLicensedCopyrightsMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Intangible assets excluding licensed copyrights. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_IntangibleAssetsExcludingLicensedCopyrightsMember" xlink:to="iq_IntangibleAssetsExcludingLicensedCopyrightsMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_IntangibleAssetsExcludingLicensedCopyrightsMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Finite-Lived Intangible Assets </link:label>
<link:label xml:lang="en-US" xlink:label="iq_IntangibleAssetsExcludingLicensedCopyrightsMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Intangible Assets Excluding Licensed Copyrights [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTableTextBlock" xlink:type="locator" xlink:label="us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTableTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Summary of Finite-Lived Intangible Assets </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTableTextBlock" xlink:to="us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTableTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Schedule Of Finite Lived Intangible Assets Table [Text Block] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_ScheduleOfFiniteAndIndefiniteLivedIntangibleAssetsTableTextBlock" xlink:type="locator" xlink:label="iq_ScheduleOfFiniteAndIndefiniteLivedIntangibleAssetsTableTextBlock"/>
<link:label xml:lang="en-US" xlink:label="iq_ScheduleOfFiniteAndIndefiniteLivedIntangibleAssetsTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Schedule of finite and indefinite lived intangible assets. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_ScheduleOfFiniteAndIndefiniteLivedIntangibleAssetsTableTextBlock" xlink:to="iq_ScheduleOfFiniteAndIndefiniteLivedIntangibleAssetsTableTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_ScheduleOfFiniteAndIndefiniteLivedIntangibleAssetsTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Schedule of Intangible Assets </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ScheduleOfFiniteAndIndefiniteLivedIntangibleAssetsTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Schedule Of Finite And Indefinite Lived Intangible Assets Table [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ScheduleofFiniteLivedIntangibleAssetsFutureAmortizationExpenseTableTextBlock" xlink:type="locator" xlink:label="us-gaap_ScheduleofFiniteLivedIntangibleAssetsFutureAmortizationExpenseTableTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ScheduleofFiniteLivedIntangibleAssetsFutureAmortizationExpenseTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Summary of Estimated Amortization Expense Relating to Existing Intangible Assets </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleofFiniteLivedIntangibleAssetsFutureAmortizationExpenseTableTextBlock" xlink:to="us-gaap_ScheduleofFiniteLivedIntangibleAssetsFutureAmortizationExpenseTableTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ScheduleofFiniteLivedIntangibleAssetsFutureAmortizationExpenseTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Scheduleof Finite Lived Intangible Assets Future Amortization Expense Table [Text Block] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_SummaryOfProducedContentNetTableTextBlock" xlink:type="locator" xlink:label="iq_SummaryOfProducedContentNetTableTextBlock"/>
<link:label xml:lang="en-US" xlink:label="iq_SummaryOfProducedContentNetTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Summary of produced content net. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_SummaryOfProducedContentNetTableTextBlock" xlink:to="iq_SummaryOfProducedContentNetTableTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_SummaryOfProducedContentNetTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Components of Produced Content, Net </link:label>
<link:label xml:lang="en-US" xlink:label="iq_SummaryOfProducedContentNetTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Summary Of Produced Content Net Table [Text Block] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_EstimatedAmortizationExpenseRelatingToExistingProducedContentTableTextBlock" xlink:type="locator" xlink:label="iq_EstimatedAmortizationExpenseRelatingToExistingProducedContentTableTextBlock"/>
<link:label xml:lang="en-US" xlink:label="iq_EstimatedAmortizationExpenseRelatingToExistingProducedContentTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Estimated amortization expense relating to the existing produced content. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_EstimatedAmortizationExpenseRelatingToExistingProducedContentTableTextBlock" xlink:to="iq_EstimatedAmortizationExpenseRelatingToExistingProducedContentTableTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_EstimatedAmortizationExpenseRelatingToExistingProducedContentTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Estimated Amortization Expense Relating to Existing Produced Content </link:label>
<link:label xml:lang="en-US" xlink:label="iq_EstimatedAmortizationExpenseRelatingToExistingProducedContentTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Estimated Amortization Expense Relating To Existing Produced Content Table [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_PropertyPlantAndEquipmentTextBlock" xlink:type="locator" xlink:label="us-gaap_PropertyPlantAndEquipmentTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PropertyPlantAndEquipmentTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Components of Fixed Assets </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PropertyPlantAndEquipmentTextBlock" xlink:to="us-gaap_PropertyPlantAndEquipmentTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PropertyPlantAndEquipmentTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Property Plant And Equipment [Text Block] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_ScheduleOfFinanceLeaseTableTextBlock" xlink:type="locator" xlink:label="iq_ScheduleOfFinanceLeaseTableTextBlock"/>
<link:label xml:lang="en-US" xlink:label="iq_ScheduleOfFinanceLeaseTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Schedule of finance lease. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_ScheduleOfFinanceLeaseTableTextBlock" xlink:to="iq_ScheduleOfFinanceLeaseTableTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_ScheduleOfFinanceLeaseTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Schedule of Finance Lease </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ScheduleOfFinanceLeaseTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Schedule Of Finance Lease Table [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_LeaseCostTableTextBlock" xlink:type="locator" xlink:label="us-gaap_LeaseCostTableTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LeaseCostTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Summary of Components of Lease Cost </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LeaseCostTableTextBlock" xlink:to="us-gaap_LeaseCostTableTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LeaseCostTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Lease Cost Table [Text Block] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_ScheduleOfCashPaidForAmountsIncludedInMeasurementOfLeaseLiabilitiesTableTextBlock" xlink:type="locator" xlink:label="iq_ScheduleOfCashPaidForAmountsIncludedInMeasurementOfLeaseLiabilitiesTableTextBlock"/>
<link:label xml:lang="en-US" xlink:label="iq_ScheduleOfCashPaidForAmountsIncludedInMeasurementOfLeaseLiabilitiesTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Schedule of cash paid for amounts included in measurement of lease liabilities. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_ScheduleOfCashPaidForAmountsIncludedInMeasurementOfLeaseLiabilitiesTableTextBlock" xlink:to="iq_ScheduleOfCashPaidForAmountsIncludedInMeasurementOfLeaseLiabilitiesTableTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_ScheduleOfCashPaidForAmountsIncludedInMeasurementOfLeaseLiabilitiesTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Summary of Cash Paid for Amounts Included in Measurement of Lease Liabilities </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ScheduleOfCashPaidForAmountsIncludedInMeasurementOfLeaseLiabilitiesTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Schedule Of Cash Paid For Amounts Included In Measurement Of Lease Liabilities Table [Text Block] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_ScheduleOfRightOfUseAssetInExchangeForLeaseObligationsTableTextBlock" xlink:type="locator" xlink:label="iq_ScheduleOfRightOfUseAssetInExchangeForLeaseObligationsTableTextBlock"/>
<link:label xml:lang="en-US" xlink:label="iq_ScheduleOfRightOfUseAssetInExchangeForLeaseObligationsTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Schedule of right-of-use asset in exchange for lease obligations. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_ScheduleOfRightOfUseAssetInExchangeForLeaseObligationsTableTextBlock" xlink:to="iq_ScheduleOfRightOfUseAssetInExchangeForLeaseObligationsTableTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_ScheduleOfRightOfUseAssetInExchangeForLeaseObligationsTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Schedule of ROU Assets Obtained in Exchange for Lease Obligation </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ScheduleOfRightOfUseAssetInExchangeForLeaseObligationsTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Schedule Of Right Of Use Asset In Exchange For Lease Obligations Table [Text Block] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_SummaryOfOperatingAndFinanceFutureLeasePaymentsUnderLeaseLiabilitiesTableTextBlock" xlink:type="locator" xlink:label="iq_SummaryOfOperatingAndFinanceFutureLeasePaymentsUnderLeaseLiabilitiesTableTextBlock"/>
<link:label xml:lang="en-US" xlink:label="iq_SummaryOfOperatingAndFinanceFutureLeasePaymentsUnderLeaseLiabilitiesTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Summary of operating and finance future lease payments under lease liabilities. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_SummaryOfOperatingAndFinanceFutureLeasePaymentsUnderLeaseLiabilitiesTableTextBlock" xlink:to="iq_SummaryOfOperatingAndFinanceFutureLeasePaymentsUnderLeaseLiabilitiesTableTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_SummaryOfOperatingAndFinanceFutureLeasePaymentsUnderLeaseLiabilitiesTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Summary of Future Lease Payments under Lease Liabilities </link:label>
<link:label xml:lang="en-US" xlink:label="iq_SummaryOfOperatingAndFinanceFutureLeasePaymentsUnderLeaseLiabilitiesTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Summary Of Operating And Finance Future Lease Payments Under Lease Liabilities Table [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ScheduleOfMaturitiesOfLongTermDebtTableTextBlock" xlink:type="locator" xlink:label="us-gaap_ScheduleOfMaturitiesOfLongTermDebtTableTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ScheduleOfMaturitiesOfLongTermDebtTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Schedule of Aggregate Loan Principal Payments on Long-term Loans and Borrowings </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfMaturitiesOfLongTermDebtTableTextBlock" xlink:to="us-gaap_ScheduleOfMaturitiesOfLongTermDebtTableTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ScheduleOfMaturitiesOfLongTermDebtTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Schedule Of Maturities Of Long Term Debt Table [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ConvertibleDebtTableTextBlock" xlink:type="locator" xlink:label="us-gaap_ConvertibleDebtTableTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ConvertibleDebtTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Schedule of Carrying Amount of Notes </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ConvertibleDebtTableTextBlock" xlink:to="us-gaap_ConvertibleDebtTableTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ConvertibleDebtTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Convertible Debt Table [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ScheduleOfIncomeBeforeIncomeTaxDomesticAndForeignTableTextBlock" xlink:type="locator" xlink:label="us-gaap_ScheduleOfIncomeBeforeIncomeTaxDomesticAndForeignTableTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ScheduleOfIncomeBeforeIncomeTaxDomesticAndForeignTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Summary of Loss Before Income Taxes </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfIncomeBeforeIncomeTaxDomesticAndForeignTableTextBlock" xlink:to="us-gaap_ScheduleOfIncomeBeforeIncomeTaxDomesticAndForeignTableTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ScheduleOfIncomeBeforeIncomeTaxDomesticAndForeignTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Schedule Of Income Before Income Tax Domestic And Foreign Table [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ScheduleOfComponentsOfIncomeTaxExpenseBenefitTableTextBlock" xlink:type="locator" xlink:label="us-gaap_ScheduleOfComponentsOfIncomeTaxExpenseBenefitTableTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ScheduleOfComponentsOfIncomeTaxExpenseBenefitTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Components of Income Tax Expense </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfComponentsOfIncomeTaxExpenseBenefitTableTextBlock" xlink:to="us-gaap_ScheduleOfComponentsOfIncomeTaxExpenseBenefitTableTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ScheduleOfComponentsOfIncomeTaxExpenseBenefitTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Schedule Of Components Of Income Tax Expense Benefit Table [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ScheduleOfEffectiveIncomeTaxRateReconciliationTableTextBlock" xlink:type="locator" xlink:label="us-gaap_ScheduleOfEffectiveIncomeTaxRateReconciliationTableTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ScheduleOfEffectiveIncomeTaxRateReconciliationTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Summary of Reconciliation of Tax Expense Computed by Applying Statutory Income Tax Rate to Pre-Tax Loss </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfEffectiveIncomeTaxRateReconciliationTableTextBlock" xlink:to="us-gaap_ScheduleOfEffectiveIncomeTaxRateReconciliationTableTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ScheduleOfEffectiveIncomeTaxRateReconciliationTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Schedule Of Effective Income Tax Rate Reconciliation Table [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ScheduleOfDeferredTaxAssetsAndLiabilitiesTableTextBlock" xlink:type="locator" xlink:label="us-gaap_ScheduleOfDeferredTaxAssetsAndLiabilitiesTableTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ScheduleOfDeferredTaxAssetsAndLiabilitiesTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Summary of Tax Effects of Temporary Differences to Deferred Tax Balances </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfDeferredTaxAssetsAndLiabilitiesTableTextBlock" xlink:to="us-gaap_ScheduleOfDeferredTaxAssetsAndLiabilitiesTableTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ScheduleOfDeferredTaxAssetsAndLiabilitiesTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Schedule Of Deferred Tax Assets And Liabilities Table [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ScheduleOfFutureMinimumRentalPaymentsForOperatingLeasesTableTextBlock" xlink:type="locator" xlink:label="us-gaap_ScheduleOfFutureMinimumRentalPaymentsForOperatingLeasesTableTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ScheduleOfFutureMinimumRentalPaymentsForOperatingLeasesTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Schedule of Future Minimum Payments Under Non-Cancelable Agreements for Property Management Fees </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfFutureMinimumRentalPaymentsForOperatingLeasesTableTextBlock" xlink:to="us-gaap_ScheduleOfFutureMinimumRentalPaymentsForOperatingLeasesTableTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ScheduleOfFutureMinimumRentalPaymentsForOperatingLeasesTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Schedule Of Future Minimum Rental Payments For Operating Leases Table [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_LongTermPurchaseCommitmentTextBlock" xlink:type="locator" xlink:label="us-gaap_LongTermPurchaseCommitmentTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LongTermPurchaseCommitmentTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Schedule of Future Minimum Payments Under Non-Cancelable Agreements for Licensed Copyrights and produced content </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LongTermPurchaseCommitmentTextBlock" xlink:to="us-gaap_LongTermPurchaseCommitmentTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LongTermPurchaseCommitmentTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Long Term Purchase Commitment [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_RedeemableNoncontrollingInterestTableTextBlock" xlink:type="locator" xlink:label="us-gaap_RedeemableNoncontrollingInterestTableTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RedeemableNoncontrollingInterestTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Schedule of Movement in Carrying Value of Redeemable Noncontrolling Interests </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_RedeemableNoncontrollingInterestTableTextBlock" xlink:to="us-gaap_RedeemableNoncontrollingInterestTableTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RedeemableNoncontrollingInterestTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Redeemable Noncontrolling Interest Table [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ScheduleOfEarningsPerShareBasicAndDilutedTableTextBlock" xlink:type="locator" xlink:label="us-gaap_ScheduleOfEarningsPerShareBasicAndDilutedTableTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ScheduleOfEarningsPerShareBasicAndDilutedTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Schedule of Basic and Diluted Loss Per Share </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfEarningsPerShareBasicAndDilutedTableTextBlock" xlink:to="us-gaap_ScheduleOfEarningsPerShareBasicAndDilutedTableTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ScheduleOfEarningsPerShareBasicAndDilutedTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Schedule Of Earnings Per Share Basic And Diluted Table [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_PlanNameAxis" xlink:type="locator" xlink:label="us-gaap_PlanNameAxis"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PlanNameAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Plan Name </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PlanNameAxis" xlink:to="us-gaap_PlanNameAxis_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PlanNameAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Plan Name [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_PlanNameDomain" xlink:type="locator" xlink:label="us-gaap_PlanNameDomain"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PlanNameDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Plan Name </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PlanNameDomain" xlink:to="us-gaap_PlanNameDomain_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PlanNameDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Plan Name [Domain] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_TwoThousandAndTenEquityIncentivePlanMember" xlink:type="locator" xlink:label="iq_TwoThousandAndTenEquityIncentivePlanMember"/>
<link:label xml:lang="en-US" xlink:label="iq_TwoThousandAndTenEquityIncentivePlanMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Two thousand ten equity incentive plan. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_TwoThousandAndTenEquityIncentivePlanMember" xlink:to="iq_TwoThousandAndTenEquityIncentivePlanMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_TwoThousandAndTenEquityIncentivePlanMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> 2010 Plan </link:label>
<link:label xml:lang="en-US" xlink:label="iq_TwoThousandAndTenEquityIncentivePlanMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Two Thousand And Ten Equity Incentive Plan [Member] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_TwoThousandAndSeventeenShareIncentivePlanMember" xlink:type="locator" xlink:label="iq_TwoThousandAndSeventeenShareIncentivePlanMember"/>
<link:label xml:lang="en-US" xlink:label="iq_TwoThousandAndSeventeenShareIncentivePlanMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Two thousand and seventeen share incentive plan. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_TwoThousandAndSeventeenShareIncentivePlanMember" xlink:to="iq_TwoThousandAndSeventeenShareIncentivePlanMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_TwoThousandAndSeventeenShareIncentivePlanMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> 2017 Plan </link:label>
<link:label xml:lang="en-US" xlink:label="iq_TwoThousandAndSeventeenShareIncentivePlanMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Two Thousand And Seventeen Share Incentive Plan [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ScheduleOfShareBasedCompensationStockOptionsActivityTableTextBlock" xlink:type="locator" xlink:label="us-gaap_ScheduleOfShareBasedCompensationStockOptionsActivityTableTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ScheduleOfShareBasedCompensationStockOptionsActivityTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Summary of Option Activity </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfShareBasedCompensationStockOptionsActivityTableTextBlock" xlink:to="us-gaap_ScheduleOfShareBasedCompensationStockOptionsActivityTableTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ScheduleOfShareBasedCompensationStockOptionsActivityTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Schedule Of Share Based Compensation Stock Options Activity Table [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ScheduleOfShareBasedPaymentAwardStockOptionsValuationAssumptionsTableTextBlock" xlink:type="locator" xlink:label="us-gaap_ScheduleOfShareBasedPaymentAwardStockOptionsValuationAssumptionsTableTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ScheduleOfShareBasedPaymentAwardStockOptionsValuationAssumptionsTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Schedule of Assumptions Used to Value Share Options Granted to Employees and Non-Employees </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfShareBasedPaymentAwardStockOptionsValuationAssumptionsTableTextBlock" xlink:to="us-gaap_ScheduleOfShareBasedPaymentAwardStockOptionsValuationAssumptionsTableTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ScheduleOfShareBasedPaymentAwardStockOptionsValuationAssumptionsTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Schedule Of Share Based Payment Award Stock Options Valuation Assumptions Table [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_NonvestedRestrictedStockSharesActivityTableTextBlock" xlink:type="locator" xlink:label="us-gaap_NonvestedRestrictedStockSharesActivityTableTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_NonvestedRestrictedStockSharesActivityTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Summary of RSU Activity </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_NonvestedRestrictedStockSharesActivityTableTextBlock" xlink:to="us-gaap_NonvestedRestrictedStockSharesActivityTableTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_NonvestedRestrictedStockSharesActivityTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Nonvested Restricted Stock Shares Activity Table [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTextBlock" xlink:type="locator" xlink:label="us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Schedule of Share-based Compensation Expense Included in Relevant Financial Statement </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTextBlock" xlink:to="us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Schedule Of Employee Service Share Based Compensation Allocation Of Recognized Period Costs [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ScheduleOfRelatedPartyTransactionsTableTextBlock" xlink:type="locator" xlink:label="us-gaap_ScheduleOfRelatedPartyTransactionsTableTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ScheduleOfRelatedPartyTransactionsTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Schedule of Related Party Transactions and Balances with Major Related Parties </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfRelatedPartyTransactionsTableTextBlock" xlink:to="us-gaap_ScheduleOfRelatedPartyTransactionsTableTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ScheduleOfRelatedPartyTransactionsTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Schedule Of Related Party Transactions Table [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTableTextBlock" xlink:type="locator" xlink:label="us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTableTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Schedule of Financial Instruments Measured or Disclosed at Fair Value on a Recurring Basis and Non-Recurring Fair Value Measurements </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTableTextBlock" xlink:to="us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTableTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis Table [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ScheduleOfAccumulatedOtherComprehensiveIncomeLossTableTextBlock" xlink:type="locator" xlink:label="us-gaap_ScheduleOfAccumulatedOtherComprehensiveIncomeLossTableTextBlock"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ScheduleOfAccumulatedOtherComprehensiveIncomeLossTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Changes in Accumulated Other Comprehensive Income by Component, Net of Tax </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfAccumulatedOtherComprehensiveIncomeLossTableTextBlock" xlink:to="us-gaap_ScheduleOfAccumulatedOtherComprehensiveIncomeLossTableTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ScheduleOfAccumulatedOtherComprehensiveIncomeLossTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Schedule Of Accumulated Other Comprehensive Income Loss Table [Text Block] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_ScheduleOfTaxBenefitExpenseAllocatedToComponentOfOtherComprehensiveIncomeTableTextBlock" xlink:type="locator" xlink:label="iq_ScheduleOfTaxBenefitExpenseAllocatedToComponentOfOtherComprehensiveIncomeTableTextBlock"/>
<link:label xml:lang="en-US" xlink:label="iq_ScheduleOfTaxBenefitExpenseAllocatedToComponentOfOtherComprehensiveIncomeTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Schedule of tax benefit / (expense) allocated to component of other comprehensive income. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_ScheduleOfTaxBenefitExpenseAllocatedToComponentOfOtherComprehensiveIncomeTableTextBlock" xlink:to="iq_ScheduleOfTaxBenefitExpenseAllocatedToComponentOfOtherComprehensiveIncomeTableTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_ScheduleOfTaxBenefitExpenseAllocatedToComponentOfOtherComprehensiveIncomeTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Tax Benefit/(Expense) Allocated to Each Component of Other Comprehensive Income </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ScheduleOfTaxBenefitExpenseAllocatedToComponentOfOtherComprehensiveIncomeTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Schedule Of Tax Benefit Expense Allocated To Component Of Other Comprehensive Income Table [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/srt/2020/elts/srt-2020-01-31.xsd#srt_ScheduleOfCondensedBalanceSheetTableTextBlock" xlink:type="locator" xlink:label="srt_ScheduleOfCondensedBalanceSheetTableTextBlock"/>
<link:label xml:lang="en-US" xlink:label="srt_ScheduleOfCondensedBalanceSheetTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Condensed Balance Sheets </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="srt_ScheduleOfCondensedBalanceSheetTableTextBlock" xlink:to="srt_ScheduleOfCondensedBalanceSheetTableTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="srt_ScheduleOfCondensedBalanceSheetTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Schedule Of Condensed Balance Sheet Table [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/srt/2020/elts/srt-2020-01-31.xsd#srt_CondensedStatementOfComprehensiveIncomeTableTextBlock" xlink:type="locator" xlink:label="srt_CondensedStatementOfComprehensiveIncomeTableTextBlock"/>
<link:label xml:lang="en-US" xlink:label="srt_CondensedStatementOfComprehensiveIncomeTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Condensed Statements of Comprehensive Loss </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="srt_CondensedStatementOfComprehensiveIncomeTableTextBlock" xlink:to="srt_CondensedStatementOfComprehensiveIncomeTableTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="srt_CondensedStatementOfComprehensiveIncomeTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Condensed Statement Of Comprehensive Income Table [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/srt/2020/elts/srt-2020-01-31.xsd#srt_ScheduleOfCondensedCashFlowStatementTableTextBlock" xlink:type="locator" xlink:label="srt_ScheduleOfCondensedCashFlowStatementTableTextBlock"/>
<link:label xml:lang="en-US" xlink:label="srt_ScheduleOfCondensedCashFlowStatementTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Condensed Statements of Cash Flows </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="srt_ScheduleOfCondensedCashFlowStatementTableTextBlock" xlink:to="srt_ScheduleOfCondensedCashFlowStatementTableTextBlock_lbl"/>
<link:label xml:lang="en-US" xlink:label="srt_ScheduleOfCondensedCashFlowStatementTableTextBlock_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Schedule Of Condensed Cash Flow Statement Table [Text Block] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_PlaceOfIncorporation" xlink:type="locator" xlink:label="iq_PlaceOfIncorporation"/>
<link:label xml:lang="en-US" xlink:label="iq_PlaceOfIncorporation_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Place of incorporation. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_PlaceOfIncorporation" xlink:to="iq_PlaceOfIncorporation_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_DateOfEstablishmentOrAcquisition" xlink:type="locator" xlink:label="iq_DateOfEstablishmentOrAcquisition"/>
<link:label xml:lang="en-US" xlink:label="iq_DateOfEstablishmentOrAcquisition_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Date of establishment or acquisition. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_DateOfEstablishmentOrAcquisition" xlink:to="iq_DateOfEstablishmentOrAcquisition_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_OrganizationAndBasisOfPresentationLineItems" xlink:type="locator" xlink:label="iq_OrganizationAndBasisOfPresentationLineItems"/>
<link:label xml:lang="en-US" xlink:label="iq_OrganizationAndBasisOfPresentationLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Organization and basis of presentation. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_OrganizationAndBasisOfPresentationLineItems" xlink:to="iq_OrganizationAndBasisOfPresentationLineItems_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_OrganizationAndBasisOfPresentationTable" xlink:type="locator" xlink:label="iq_OrganizationAndBasisOfPresentationTable"/>
<link:label xml:lang="en-US" xlink:label="iq_OrganizationAndBasisOfPresentationTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Organization and basis of presentation. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_OrganizationAndBasisOfPresentationTable" xlink:to="iq_OrganizationAndBasisOfPresentationTable_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_OrganizationAndBasisOfPresentationTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Organization And Basis Of Presentation [Table] </link:label>
<link:label xml:lang="en-US" xlink:label="iq_OrganizationAndBasisOfPresentationTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Organization And Basis Of Presentation [Table] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/srt/2020/elts/srt-2020-01-31.xsd#srt_SubsidiariesMember" xlink:type="locator" xlink:label="srt_SubsidiariesMember"/>
<link:label xml:lang="en-US" xlink:label="srt_SubsidiariesMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Subsidiaries </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="srt_SubsidiariesMember" xlink:to="srt_SubsidiariesMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="srt_SubsidiariesMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Subsidiaries [Member] </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2020/dei-2020-01-31.xsd#dei_LegalEntityAxis" xlink:type="locator" xlink:label="dei_LegalEntityAxis"/>
<link:label xml:lang="en-US" xlink:label="dei_LegalEntityAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Legal Entity </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_LegalEntityAxis" xlink:to="dei_LegalEntityAxis_lbl"/>
<link:label xml:lang="en-US" xlink:label="dei_LegalEntityAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Legal Entity [Axis] </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2020/dei-2020-01-31.xsd#dei_EntityDomain" xlink:type="locator" xlink:label="dei_EntityDomain"/>
<link:label xml:lang="en-US" xlink:label="dei_EntityDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Entity </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_EntityDomain" xlink:to="dei_EntityDomain_lbl"/>
<link:label xml:lang="en-US" xlink:label="dei_EntityDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Entity [Domain] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_BeijingQIYICenturyScienceAndTechnologyCompanyLimitedMember" xlink:type="locator" xlink:label="iq_BeijingQIYICenturyScienceAndTechnologyCompanyLimitedMember"/>
<link:label xml:lang="en-US" xlink:label="iq_BeijingQIYICenturyScienceAndTechnologyCompanyLimitedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Beijing QIYI Century Science and Technology Company Limited. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_BeijingQIYICenturyScienceAndTechnologyCompanyLimitedMember" xlink:to="iq_BeijingQIYICenturyScienceAndTechnologyCompanyLimitedMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_BeijingQIYICenturyScienceAndTechnologyCompanyLimitedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Beijing QIYI Century Science & Technology Co., Ltd. ("Beijing QIYI Century") </link:label>
<link:label xml:lang="en-US" xlink:label="iq_BeijingQIYICenturyScienceAndTechnologyCompanyLimitedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Beijing Q I Y I Century Science And Technology Company Limited [Member] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_IQIYIHKLimitedMember" xlink:type="locator" xlink:label="iq_IQIYIHKLimitedMember"/>
<link:label xml:lang="en-US" xlink:label="iq_IQIYIHKLimitedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> iQIYI HK Limited. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_IQIYIHKLimitedMember" xlink:to="iq_IQIYIHKLimitedMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_IQIYIHKLimitedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> iQIYI HK Limited (“QIYI HK”, formerly known as Qiyi.com HK Limited) </link:label>
<link:label xml:lang="en-US" xlink:label="iq_IQIYIHKLimitedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> I Q I Y I H K Limited [Member] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_IQIYIMediaLimitedMember" xlink:type="locator" xlink:label="iq_IQIYIMediaLimitedMember"/>
<link:label xml:lang="en-US" xlink:label="iq_IQIYIMediaLimitedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> iQIYI Media Limited. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_IQIYIMediaLimitedMember" xlink:to="iq_IQIYIMediaLimitedMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_IQIYIMediaLimitedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> iQIYI Media Limited </link:label>
<link:label xml:lang="en-US" xlink:label="iq_IQIYIMediaLimitedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> I Q I Y I Media Limited [Member] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_IQIYIFilmGroupHKLimitedMember" xlink:type="locator" xlink:label="iq_IQIYIFilmGroupHKLimitedMember"/>
<link:label xml:lang="en-US" xlink:label="iq_IQIYIFilmGroupHKLimitedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> iQIYI Film Group HK Limited. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_IQIYIFilmGroupHKLimitedMember" xlink:to="iq_IQIYIFilmGroupHKLimitedMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_IQIYIFilmGroupHKLimitedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> iQIYI Film Group HK Limited </link:label>
<link:label xml:lang="en-US" xlink:label="iq_IQIYIFilmGroupHKLimitedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> I Q I Y I Film Group H K Limited [Member] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_BeijingIQIYINewMediaScienceAndTechnologyCompanyLimitedMember" xlink:type="locator" xlink:label="iq_BeijingIQIYINewMediaScienceAndTechnologyCompanyLimitedMember"/>
<link:label xml:lang="en-US" xlink:label="iq_BeijingIQIYINewMediaScienceAndTechnologyCompanyLimitedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Beijing iQIYI New Media Science and Technology Company Limited. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_BeijingIQIYINewMediaScienceAndTechnologyCompanyLimitedMember" xlink:to="iq_BeijingIQIYINewMediaScienceAndTechnologyCompanyLimitedMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_BeijingIQIYINewMediaScienceAndTechnologyCompanyLimitedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Beijing iQIYI New Media Science & Technology Co., Ltd. ("iQIYI New Media") </link:label>
<link:label xml:lang="en-US" xlink:label="iq_BeijingIQIYINewMediaScienceAndTechnologyCompanyLimitedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Beijing I Q I Y I New Media Science And Technology Company Limited [Member] </link:label>
<link:label xml:lang="en-US" xlink:label="iq_SkymoonsIncMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Skymoons Inc. </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_SpecialHongKongCompanyLimitedMember" xlink:type="locator" xlink:label="iq_SpecialHongKongCompanyLimitedMember"/>
<link:label xml:lang="en-US" xlink:label="iq_SpecialHongKongCompanyLimitedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Special (Hong Kong) Co., Ltd. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_SpecialHongKongCompanyLimitedMember" xlink:to="iq_SpecialHongKongCompanyLimitedMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_SpecialHongKongCompanyLimitedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Special (Hong Kong) Co., Ltd. </link:label>
<link:label xml:lang="en-US" xlink:label="iq_SpecialHongKongCompanyLimitedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Special Hong Kong Company Limited [Member] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_ShanghaiIQIYINetworkAndTechnologyCompanyLimitedMember" xlink:type="locator" xlink:label="iq_ShanghaiIQIYINetworkAndTechnologyCompanyLimitedMember"/>
<link:label xml:lang="en-US" xlink:label="iq_ShanghaiIQIYINetworkAndTechnologyCompanyLimitedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Shanghai iQIYI network and technology company limited. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_ShanghaiIQIYINetworkAndTechnologyCompanyLimitedMember" xlink:to="iq_ShanghaiIQIYINetworkAndTechnologyCompanyLimitedMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_ShanghaiIQIYINetworkAndTechnologyCompanyLimitedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Shanghai iQIYI Network & Technology Co., Ltd. </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ShanghaiIQIYINetworkAndTechnologyCompanyLimitedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Shanghai I Q I Y I Network And Technology Company Limited [Member] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_BeijingIQIYIInteractiveTechnologyCompanyLimitedMember" xlink:type="locator" xlink:label="iq_BeijingIQIYIInteractiveTechnologyCompanyLimitedMember"/>
<link:label xml:lang="en-US" xlink:label="iq_BeijingIQIYIInteractiveTechnologyCompanyLimitedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Beijing iQIYI interactive technology company limited. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_BeijingIQIYIInteractiveTechnologyCompanyLimitedMember" xlink:to="iq_BeijingIQIYIInteractiveTechnologyCompanyLimitedMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_BeijingIQIYIInteractiveTechnologyCompanyLimitedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Beijing iQIYI Interactive Technology Co., Ltd. </link:label>
<link:label xml:lang="en-US" xlink:label="iq_BeijingIQIYIInteractiveTechnologyCompanyLimitedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Beijing I Q I Y I Interactive Technology Company Limited [Member] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_IQIYIInternationalSingaporePrivateLimitedMember" xlink:type="locator" xlink:label="iq_IQIYIInternationalSingaporePrivateLimitedMember"/>
<link:label xml:lang="en-US" xlink:label="iq_IQIYIInternationalSingaporePrivateLimitedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> iQIYI international Singapore private limited </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_IQIYIInternationalSingaporePrivateLimitedMember" xlink:to="iq_IQIYIInternationalSingaporePrivateLimitedMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_IQIYIInternationalSingaporePrivateLimitedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> iQIYI International Singapore Pte, Ltd. </link:label>
<link:label xml:lang="en-US" xlink:label="iq_IQIYIInternationalSingaporePrivateLimitedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> I Q I Y I International Singapore Private Limited [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/srt/2020/elts/srt-2020-01-31.xsd#srt_OwnershipAxis" xlink:type="locator" xlink:label="srt_OwnershipAxis"/>
<link:label xml:lang="en-US" xlink:label="srt_OwnershipAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Ownership </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="srt_OwnershipAxis" xlink:to="srt_OwnershipAxis_lbl"/>
<link:label xml:lang="en-US" xlink:label="srt_OwnershipAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Ownership [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/srt/2020/elts/srt-2020-01-31.xsd#srt_OwnershipDomain" xlink:type="locator" xlink:label="srt_OwnershipDomain"/>
<link:label xml:lang="en-US" xlink:label="srt_OwnershipDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Ownership </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="srt_OwnershipDomain" xlink:to="srt_OwnershipDomain_lbl"/>
<link:label xml:lang="en-US" xlink:label="srt_OwnershipDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Ownership [Domain] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_VariableInterestEntityPrimaryBeneficiaryMember" xlink:type="locator" xlink:label="us-gaap_VariableInterestEntityPrimaryBeneficiaryMember"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_VariableInterestEntityPrimaryBeneficiaryMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Variable Interest Entities </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_VariableInterestEntityPrimaryBeneficiaryMember" xlink:to="us-gaap_VariableInterestEntityPrimaryBeneficiaryMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_VariableInterestEntityPrimaryBeneficiaryMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Variable Interest Entity Primary Beneficiary [Member] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_ShanghaiIQIYICultureMediaCompanyLimitedMember" xlink:type="locator" xlink:label="iq_ShanghaiIQIYICultureMediaCompanyLimitedMember"/>
<link:label xml:lang="en-US" xlink:label="iq_ShanghaiIQIYICultureMediaCompanyLimitedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Shanghai iQIYI Culture Media Company Limited. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_ShanghaiIQIYICultureMediaCompanyLimitedMember" xlink:to="iq_ShanghaiIQIYICultureMediaCompanyLimitedMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_ShanghaiIQIYICultureMediaCompanyLimitedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Shanghai iQIYI Culture Media Co., Ltd. ("Shanghai iQIYI") </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ShanghaiIQIYICultureMediaCompanyLimitedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Shanghai I Q I Y I Culture Media Company Limited [Member] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_BeijingIQIYIScienceAndTechnologyCompanyLimitedMember" xlink:type="locator" xlink:label="iq_BeijingIQIYIScienceAndTechnologyCompanyLimitedMember"/>
<link:label xml:lang="en-US" xlink:label="iq_BeijingIQIYIScienceAndTechnologyCompanyLimitedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Beijing iQIYI Science and Technology Company Limited. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_BeijingIQIYIScienceAndTechnologyCompanyLimitedMember" xlink:to="iq_BeijingIQIYIScienceAndTechnologyCompanyLimitedMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_BeijingIQIYIScienceAndTechnologyCompanyLimitedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Beijing iQIYI Science & Technology Co., Ltd. ("Beijing iQIYI"; formerly known as Beijing Xinlian Xinde Advertisement Media Co., Ltd.) </link:label>
<link:label xml:lang="en-US" xlink:label="iq_BeijingIQIYIScienceAndTechnologyCompanyLimitedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Beijing I Q I Y I Science And Technology Company Limited [Member] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_ShanghaiZhongYuanNetworkCompanyLimitedMember" xlink:type="locator" xlink:label="iq_ShanghaiZhongYuanNetworkCompanyLimitedMember"/>
<link:label xml:lang="en-US" xlink:label="iq_ShanghaiZhongYuanNetworkCompanyLimitedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Shanghai Zhong Yuan Network Company Limited. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_ShanghaiZhongYuanNetworkCompanyLimitedMember" xlink:to="iq_ShanghaiZhongYuanNetworkCompanyLimitedMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_ShanghaiZhongYuanNetworkCompanyLimitedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Shanghai Zhong Yuan Network Co., Ltd. ("Shanghai Zhong Yuan") </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ShanghaiZhongYuanNetworkCompanyLimitedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Shanghai Zhong Yuan Network Company Limited [Member] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_IQIYIPicturesBeijingCompanyLimitedMember" xlink:type="locator" xlink:label="iq_IQIYIPicturesBeijingCompanyLimitedMember"/>
<link:label xml:lang="en-US" xlink:label="iq_IQIYIPicturesBeijingCompanyLimitedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> iQIYI Pictures (Beijing) Company Limited. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_IQIYIPicturesBeijingCompanyLimitedMember" xlink:to="iq_IQIYIPicturesBeijingCompanyLimitedMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_IQIYIPicturesBeijingCompanyLimitedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> iQIYI Pictures (Beijing) Co., Ltd. ("iQIYI Pictures") </link:label>
<link:label xml:lang="en-US" xlink:label="iq_IQIYIPicturesBeijingCompanyLimitedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> I Q I Y I Pictures Beijing Company Limited [Member] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_BeijingIQIYIIntelligentEntertainmentTechnologyCompanyLimitedMember" xlink:type="locator" xlink:label="iq_BeijingIQIYIIntelligentEntertainmentTechnologyCompanyLimitedMember"/>
<link:label xml:lang="en-US" xlink:label="iq_BeijingIQIYIIntelligentEntertainmentTechnologyCompanyLimitedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Beijing iQIYI intelligent entertainment technology company limited. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_BeijingIQIYIIntelligentEntertainmentTechnologyCompanyLimitedMember" xlink:to="iq_BeijingIQIYIIntelligentEntertainmentTechnologyCompanyLimitedMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_BeijingIQIYIIntelligentEntertainmentTechnologyCompanyLimitedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Beijing iQIYI Intelligent Entertainment Technology Co., Ltd. ("Intelligent Entertainment", formerly known as Beijing iQIYI Cinema Management Co., Ltd.) </link:label>
<link:label xml:lang="en-US" xlink:label="iq_BeijingIQIYIIntelligentEntertainmentTechnologyCompanyLimitedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Beijing I Q I Y I Intelligent Entertainment Technology Company Limited [Member] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_ChengduSkymoonsInteractiveNetworkGameCompanyLimitedMember" xlink:type="locator" xlink:label="iq_ChengduSkymoonsInteractiveNetworkGameCompanyLimitedMember"/>
<link:label xml:lang="en-US" xlink:label="iq_ChengduSkymoonsInteractiveNetworkGameCompanyLimitedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Chengdu Skymoons Interactive Network Game Company Limited. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_ChengduSkymoonsInteractiveNetworkGameCompanyLimitedMember" xlink:to="iq_ChengduSkymoonsInteractiveNetworkGameCompanyLimitedMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_ChengduSkymoonsInteractiveNetworkGameCompanyLimitedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Chengdu Skymoons Interactive Network Game Co., Ltd.("Skymoons Interactive") </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ChengduSkymoonsInteractiveNetworkGameCompanyLimitedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Chengdu Skymoons Interactive Network Game Company Limited [Member] </link:label>
<link:label xml:lang="en-US" xlink:label="iq_OrganizationAndBasisOfPresentationLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Organization And Basis Of Presentation [Line Items] </link:label>
<link:label xml:lang="en-US" xlink:label="iq_OrganizationAndBasisOfPresentationLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Organization And Basis Of Presentation [Line Items] </link:label>
<link:label xml:lang="en-US" xlink:label="iq_PlaceOfIncorporation_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Place of Incorporation </link:label>
<link:label xml:lang="en-US" xlink:label="iq_PlaceOfIncorporation_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Place Of Incorporation </link:label>
<link:label xml:lang="en-US" xlink:label="iq_DateOfEstablishmentOrAcquisition_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Date of Establishment/Acquisition </link:label>
<link:label xml:lang="en-US" xlink:label="iq_DateOfEstablishmentOrAcquisition_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Date Of Establishment Or Acquisition </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_MinorityInterestOwnershipPercentageByParent" xlink:type="locator" xlink:label="us-gaap_MinorityInterestOwnershipPercentageByParent"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_MinorityInterestOwnershipPercentageByParent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Effective interest held </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_MinorityInterestOwnershipPercentageByParent" xlink:to="us-gaap_MinorityInterestOwnershipPercentageByParent_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_MinorityInterestOwnershipPercentageByParent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Minority Interest Ownership Percentage By Parent </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_VariableInterestEntityPlaceOfIncorporation" xlink:type="locator" xlink:label="iq_VariableInterestEntityPlaceOfIncorporation"/>
<link:label xml:lang="en-US" xlink:label="iq_VariableInterestEntityPlaceOfIncorporation_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Variable interest entity, place of incorporation. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_VariableInterestEntityPlaceOfIncorporation" xlink:to="iq_VariableInterestEntityPlaceOfIncorporation_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_VariableInterestEntityPlaceOfIncorporation_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Place of Incorporation </link:label>
<link:label xml:lang="en-US" xlink:label="iq_VariableInterestEntityPlaceOfIncorporation_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Variable Interest Entity Place Of Incorporation </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_VariableInterestEntityQualitativeOrQuantitativeInformationDateInvolvementBegan1" xlink:type="locator" xlink:label="us-gaap_VariableInterestEntityQualitativeOrQuantitativeInformationDateInvolvementBegan1"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_VariableInterestEntityQualitativeOrQuantitativeInformationDateInvolvementBegan1_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Date of Establishment/Acquisition </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_VariableInterestEntityQualitativeOrQuantitativeInformationDateInvolvementBegan1" xlink:to="us-gaap_VariableInterestEntityQualitativeOrQuantitativeInformationDateInvolvementBegan1_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_VariableInterestEntityQualitativeOrQuantitativeInformationDateInvolvementBegan1_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Variable Interest Entity Qualitative Or Quantitative Information Date Involvement Began1 </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_VariableInterestEntityOwnershipPercentage" xlink:type="locator" xlink:label="us-gaap_VariableInterestEntityOwnershipPercentage"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_VariableInterestEntityOwnershipPercentage_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Effective interest held </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_VariableInterestEntityOwnershipPercentage" xlink:to="us-gaap_VariableInterestEntityOwnershipPercentage_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_VariableInterestEntityOwnershipPercentage_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Variable Interest Entity Ownership Percentage </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_DebtInstrumentExtendedMaturityDate" xlink:type="locator" xlink:label="iq_DebtInstrumentExtendedMaturityDate"/>
<link:label xml:lang="en-US" xlink:label="iq_DebtInstrumentExtendedMaturityDate_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Debt instrument extended maturity date. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_DebtInstrumentExtendedMaturityDate" xlink:to="iq_DebtInstrumentExtendedMaturityDate_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_BeijingQIYICenturyScienceAndTechnologyCompanyLimitedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Beijing QIYI Century </link:label>
<link:label xml:lang="en-US" xlink:label="iq_BeijingIQIYIScienceAndTechnologyCompanyLimitedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Beijing iQIYI </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ShanghaiIQIYICultureMediaCompanyLimitedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Shanghai iQIYI </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ShanghaiZhongYuanNetworkCompanyLimitedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Shanghai Zhong Yuan </link:label>
<link:label xml:lang="en-US" xlink:label="iq_BeijingIQIYINewMediaScienceAndTechnologyCompanyLimitedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> iQIYI New Media </link:label>
<link:label xml:lang="en-US" xlink:label="iq_BeijingIQIYIIntelligentEntertainmentTechnologyCompanyLimitedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Intelligent Entertainment </link:label>
<link:label xml:lang="en-US" xlink:label="iq_IQIYIPicturesBeijingCompanyLimitedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> iQIYI Pictures </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_TypeOfArrangementAxis" xlink:type="locator" xlink:label="us-gaap_TypeOfArrangementAxis"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_TypeOfArrangementAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Collaborative Arrangement and Arrangement Other than Collaborative </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_TypeOfArrangementAxis" xlink:to="us-gaap_TypeOfArrangementAxis_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_TypeOfArrangementAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Type Of Arrangement [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ArrangementsAndNonarrangementTransactionsMember" xlink:type="locator" xlink:label="us-gaap_ArrangementsAndNonarrangementTransactionsMember"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ArrangementsAndNonarrangementTransactionsMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Collaborative Arrangement and Arrangement Other than Collaborative </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ArrangementsAndNonarrangementTransactionsMember" xlink:to="us-gaap_ArrangementsAndNonarrangementTransactionsMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ArrangementsAndNonarrangementTransactionsMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Arrangements And Nonarrangement Transactions [Member] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_PurchaseOptionAgreementBetweenBeijingQiyiCenturyAndBeijingIQIYIMember" xlink:type="locator" xlink:label="iq_PurchaseOptionAgreementBetweenBeijingQiyiCenturyAndBeijingIQIYIMember"/>
<link:label xml:lang="en-US" xlink:label="iq_PurchaseOptionAgreementBetweenBeijingQiyiCenturyAndBeijingIQIYIMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Purchase option agreement between Beijing Qiyi Century and Beijing IQIYI. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_PurchaseOptionAgreementBetweenBeijingQiyiCenturyAndBeijingIQIYIMember" xlink:to="iq_PurchaseOptionAgreementBetweenBeijingQiyiCenturyAndBeijingIQIYIMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_PurchaseOptionAgreementBetweenBeijingQiyiCenturyAndBeijingIQIYIMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Purchase Option Agreement Between Beijing Qiyi Century And Beijing IQIYI </link:label>
<link:label xml:lang="en-US" xlink:label="iq_PurchaseOptionAgreementBetweenBeijingQiyiCenturyAndBeijingIQIYIMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Purchase Option Agreement Between Beijing Qiyi Century And Beijing I Q I Y I [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/srt/2020/elts/srt-2020-01-31.xsd#srt_RangeAxis" xlink:type="locator" xlink:label="srt_RangeAxis"/>
<link:label xml:lang="en-US" xlink:label="srt_RangeAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Statistical Measurement </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="srt_RangeAxis" xlink:to="srt_RangeAxis_lbl"/>
<link:label xml:lang="en-US" xlink:label="srt_RangeAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Range [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/srt/2020/elts/srt-2020-01-31.xsd#srt_RangeMember" xlink:type="locator" xlink:label="srt_RangeMember"/>
<link:label xml:lang="en-US" xlink:label="srt_RangeMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Statistical Measurement </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="srt_RangeMember" xlink:to="srt_RangeMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="srt_RangeMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Range [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/srt/2020/elts/srt-2020-01-31.xsd#srt_MinimumMember" xlink:type="locator" xlink:label="srt_MinimumMember"/>
<link:label xml:lang="en-US" xlink:label="srt_MinimumMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Minimum </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="srt_MinimumMember" xlink:to="srt_MinimumMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="srt_MinimumMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Minimum [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/srt/2020/elts/srt-2020-01-31.xsd#srt_MaximumMember" xlink:type="locator" xlink:label="srt_MaximumMember"/>
<link:label xml:lang="en-US" xlink:label="srt_MaximumMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Maximum </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="srt_MaximumMember" xlink:to="srt_MaximumMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="srt_MaximumMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Maximum [Member] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_TrademarkLicenseAgreementAndSoftwareUsageLicenseAgreementBetweenBeijingQIYICenturyAndBeijingIQIYIMember" xlink:type="locator" xlink:label="iq_TrademarkLicenseAgreementAndSoftwareUsageLicenseAgreementBetweenBeijingQIYICenturyAndBeijingIQIYIMember"/>
<link:label xml:lang="en-US" xlink:label="iq_TrademarkLicenseAgreementAndSoftwareUsageLicenseAgreementBetweenBeijingQIYICenturyAndBeijingIQIYIMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Trademark license agreement and software usage license agreement between Beijing QIYI Century and Beijing iQIYI. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_TrademarkLicenseAgreementAndSoftwareUsageLicenseAgreementBetweenBeijingQIYICenturyAndBeijingIQIYIMember" xlink:to="iq_TrademarkLicenseAgreementAndSoftwareUsageLicenseAgreementBetweenBeijingQIYICenturyAndBeijingIQIYIMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_TrademarkLicenseAgreementAndSoftwareUsageLicenseAgreementBetweenBeijingQIYICenturyAndBeijingIQIYIMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Trademark License Agreement and Software Usage License Agreement Between Beijing QIYI Century and Beijing iQIYI </link:label>
<link:label xml:lang="en-US" xlink:label="iq_TrademarkLicenseAgreementAndSoftwareUsageLicenseAgreementBetweenBeijingQIYICenturyAndBeijingIQIYIMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Trademark License Agreement And Software Usage License Agreement Between Beijing Q I Y I Century And Beijing I Q I Y I [Member] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_TrademarkLicenseAgreementMember" xlink:type="locator" xlink:label="iq_TrademarkLicenseAgreementMember"/>
<link:label xml:lang="en-US" xlink:label="iq_TrademarkLicenseAgreementMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Trademark license agreement. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_TrademarkLicenseAgreementMember" xlink:to="iq_TrademarkLicenseAgreementMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_TrademarkLicenseAgreementMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Trademark License Agreement </link:label>
<link:label xml:lang="en-US" xlink:label="iq_TrademarkLicenseAgreementMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Trademark License Agreement [Member] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_SoftwareUsageLicenseAgreementMember" xlink:type="locator" xlink:label="iq_SoftwareUsageLicenseAgreementMember"/>
<link:label xml:lang="en-US" xlink:label="iq_SoftwareUsageLicenseAgreementMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Software usage license agreement. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_SoftwareUsageLicenseAgreementMember" xlink:to="iq_SoftwareUsageLicenseAgreementMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_SoftwareUsageLicenseAgreementMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Software Usage License Agreement </link:label>
<link:label xml:lang="en-US" xlink:label="iq_SoftwareUsageLicenseAgreementMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Software Usage License Agreement [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ConcentrationRiskByBenchmarkAxis" xlink:type="locator" xlink:label="us-gaap_ConcentrationRiskByBenchmarkAxis"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ConcentrationRiskByBenchmarkAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Concentration Risk Benchmark </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ConcentrationRiskByBenchmarkAxis" xlink:to="us-gaap_ConcentrationRiskByBenchmarkAxis_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ConcentrationRiskByBenchmarkAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Concentration Risk By Benchmark [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ConcentrationRiskBenchmarkDomain" xlink:type="locator" xlink:label="us-gaap_ConcentrationRiskBenchmarkDomain"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ConcentrationRiskBenchmarkDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Concentration Risk Benchmark </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ConcentrationRiskBenchmarkDomain" xlink:to="us-gaap_ConcentrationRiskBenchmarkDomain_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ConcentrationRiskBenchmarkDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Concentration Risk Benchmark [Domain] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_SalesRevenueNetMember" xlink:type="locator" xlink:label="us-gaap_SalesRevenueNetMember"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_SalesRevenueNetMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Revenue </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_SalesRevenueNetMember" xlink:to="us-gaap_SalesRevenueNetMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_SalesRevenueNetMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Sales Revenue Net [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ConcentrationRiskByTypeAxis" xlink:type="locator" xlink:label="us-gaap_ConcentrationRiskByTypeAxis"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ConcentrationRiskByTypeAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Concentration Risk Type </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ConcentrationRiskByTypeAxis" xlink:to="us-gaap_ConcentrationRiskByTypeAxis_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ConcentrationRiskByTypeAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Concentration Risk By Type [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ConcentrationRiskTypeDomain" xlink:type="locator" xlink:label="us-gaap_ConcentrationRiskTypeDomain"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ConcentrationRiskTypeDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Concentration Risk Type </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ConcentrationRiskTypeDomain" xlink:to="us-gaap_ConcentrationRiskTypeDomain_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ConcentrationRiskTypeDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Concentration Risk Type [Domain] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ProductConcentrationRiskMember" xlink:type="locator" xlink:label="us-gaap_ProductConcentrationRiskMember"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ProductConcentrationRiskMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Product Concentration Risk </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ProductConcentrationRiskMember" xlink:to="us-gaap_ProductConcentrationRiskMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ProductConcentrationRiskMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Product Concentration Risk [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_PledgedStatusAxis" xlink:type="locator" xlink:label="us-gaap_PledgedStatusAxis"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PledgedStatusAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Pledged Status </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PledgedStatusAxis" xlink:to="us-gaap_PledgedStatusAxis_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PledgedStatusAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Pledged Status [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_PledgedStatusDomain" xlink:type="locator" xlink:label="us-gaap_PledgedStatusDomain"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PledgedStatusDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Pledged Status </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PledgedStatusDomain" xlink:to="us-gaap_PledgedStatusDomain_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PledgedStatusDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Pledged Status [Domain] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_AssetPledgedAsCollateralMember" xlink:type="locator" xlink:label="us-gaap_AssetPledgedAsCollateralMember"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AssetPledgedAsCollateralMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Asset Pledged as Collateral </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AssetPledgedAsCollateralMember" xlink:to="us-gaap_AssetPledgedAsCollateralMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AssetPledgedAsCollateralMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Asset Pledged As Collateral [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_DebtInstrumentFaceAmount" xlink:type="locator" xlink:label="us-gaap_DebtInstrumentFaceAmount"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DebtInstrumentFaceAmount_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Interest-free loan to shareholder of variable interest entity </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DebtInstrumentFaceAmount" xlink:to="us-gaap_DebtInstrumentFaceAmount_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DebtInstrumentFaceAmount_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Debt Instrument Face Amount </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_DebtInstrumentMaturityDate" xlink:type="locator" xlink:label="us-gaap_DebtInstrumentMaturityDate"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DebtInstrumentMaturityDate_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Loan agreement expiration date </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DebtInstrumentMaturityDate" xlink:to="us-gaap_DebtInstrumentMaturityDate_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DebtInstrumentMaturityDate_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Debt Instrument Maturity Date </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_DebtInstrumentTerm" xlink:type="locator" xlink:label="us-gaap_DebtInstrumentTerm"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DebtInstrumentTerm_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Extended period of loan agreement </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DebtInstrumentTerm" xlink:to="us-gaap_DebtInstrumentTerm_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DebtInstrumentTerm_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Debt Instrument Term </link:label>
<link:label xml:lang="en-US" xlink:label="iq_DebtInstrumentExtendedMaturityDate_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Loan agreement extended date </link:label>
<link:label xml:lang="en-US" xlink:label="iq_DebtInstrumentExtendedMaturityDate_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Debt Instrument Extended Maturity Date </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_VariableInterestEntityMaterialContractValue" xlink:type="locator" xlink:label="iq_VariableInterestEntityMaterialContractValue"/>
<link:label xml:lang="en-US" xlink:label="iq_VariableInterestEntityMaterialContractValue_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Variable interest entity material contract value. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_VariableInterestEntityMaterialContractValue" xlink:to="iq_VariableInterestEntityMaterialContractValue_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_VariableInterestEntityPurchaseOptionAgreementTerm" xlink:type="locator" xlink:label="iq_VariableInterestEntityPurchaseOptionAgreementTerm"/>
<link:label xml:lang="en-US" xlink:label="iq_VariableInterestEntityPurchaseOptionAgreementTerm_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Variable interest entity purchase option agreement term. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_VariableInterestEntityPurchaseOptionAgreementTerm" xlink:to="iq_VariableInterestEntityPurchaseOptionAgreementTerm_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_VariableInterestEntityExtendedPeriodOfPurchaseOptionAgreement" xlink:type="locator" xlink:label="iq_VariableInterestEntityExtendedPeriodOfPurchaseOptionAgreement"/>
<link:label xml:lang="en-US" xlink:label="iq_VariableInterestEntityExtendedPeriodOfPurchaseOptionAgreement_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Variable interest entity extended period of purchase option agreement. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_VariableInterestEntityExtendedPeriodOfPurchaseOptionAgreement" xlink:to="iq_VariableInterestEntityExtendedPeriodOfPurchaseOptionAgreement_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_VariableInterestEntityPurchaseOptionAgreementExtendedDate" xlink:type="locator" xlink:label="iq_VariableInterestEntityPurchaseOptionAgreementExtendedDate"/>
<link:label xml:lang="en-US" xlink:label="iq_VariableInterestEntityPurchaseOptionAgreementExtendedDate_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Variable interest entity purchase option agreement extended date. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_VariableInterestEntityPurchaseOptionAgreementExtendedDate" xlink:to="iq_VariableInterestEntityPurchaseOptionAgreementExtendedDate_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_VariableInterestEntityMaterialContractValue_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Material contract value </link:label>
<link:label xml:lang="en-US" xlink:label="iq_VariableInterestEntityMaterialContractValue_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Variable Interest Entity Material Contract Value </link:label>
<link:label xml:lang="en-US" xlink:label="iq_VariableInterestEntityPurchaseOptionAgreementTerm_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Purchase option agreement term </link:label>
<link:label xml:lang="en-US" xlink:label="iq_VariableInterestEntityPurchaseOptionAgreementTerm_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Variable Interest Entity Purchase Option Agreement Term </link:label>
<link:label xml:lang="en-US" xlink:label="iq_VariableInterestEntityExtendedPeriodOfPurchaseOptionAgreement_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Extended period of purchase option agreement </link:label>
<link:label xml:lang="en-US" xlink:label="iq_VariableInterestEntityExtendedPeriodOfPurchaseOptionAgreement_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Variable Interest Entity Extended Period Of Purchase Option Agreement </link:label>
<link:label xml:lang="en-US" xlink:label="iq_VariableInterestEntityPurchaseOptionAgreementExtendedDate_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Purchase option agreement extended date </link:label>
<link:label xml:lang="en-US" xlink:label="iq_VariableInterestEntityPurchaseOptionAgreementExtendedDate_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Variable Interest Entity Purchase Option Agreement Extended Date </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_NumberOfLicenseAgreements" xlink:type="locator" xlink:label="iq_NumberOfLicenseAgreements"/>
<link:label xml:lang="en-US" xlink:label="iq_NumberOfLicenseAgreements_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Number of license agreements. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_NumberOfLicenseAgreements" xlink:to="iq_NumberOfLicenseAgreements_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_TermOfLicenseAgreements" xlink:type="locator" xlink:label="iq_TermOfLicenseAgreements"/>
<link:label xml:lang="en-US" xlink:label="iq_TermOfLicenseAgreements_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Term of license agreements. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_TermOfLicenseAgreements" xlink:to="iq_TermOfLicenseAgreements_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_ExtendedPeriodOfLicenseAgreement" xlink:type="locator" xlink:label="iq_ExtendedPeriodOfLicenseAgreement"/>
<link:label xml:lang="en-US" xlink:label="iq_ExtendedPeriodOfLicenseAgreement_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Extended period of license agreement. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_ExtendedPeriodOfLicenseAgreement" xlink:to="iq_ExtendedPeriodOfLicenseAgreement_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_NumberOfLicenseAgreements_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Number of license agreements </link:label>
<link:label xml:lang="en-US" xlink:label="iq_NumberOfLicenseAgreements_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Number Of License Agreements </link:label>
<link:label xml:lang="en-US" xlink:label="iq_TermOfLicenseAgreements_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Term of license agreements </link:label>
<link:label xml:lang="en-US" xlink:label="iq_TermOfLicenseAgreements_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Term Of License Agreements </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ExtendedPeriodOfLicenseAgreement_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Extended period of license agreement </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ExtendedPeriodOfLicenseAgreement_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Extended Period Of License Agreement </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_BusinessCooperationAgreementTerm" xlink:type="locator" xlink:label="iq_BusinessCooperationAgreementTerm"/>
<link:label xml:lang="en-US" xlink:label="iq_BusinessCooperationAgreementTerm_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Business cooperation agreement term. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_BusinessCooperationAgreementTerm" xlink:to="iq_BusinessCooperationAgreementTerm_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_BusinessCooperationExtendedAgreementTerm" xlink:type="locator" xlink:label="iq_BusinessCooperationExtendedAgreementTerm"/>
<link:label xml:lang="en-US" xlink:label="iq_BusinessCooperationExtendedAgreementTerm_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Business cooperation extended agreement term. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_BusinessCooperationExtendedAgreementTerm" xlink:to="iq_BusinessCooperationExtendedAgreementTerm_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_BusinessCooperationAgreementExtendedDate" xlink:type="locator" xlink:label="iq_BusinessCooperationAgreementExtendedDate"/>
<link:label xml:lang="en-US" xlink:label="iq_BusinessCooperationAgreementExtendedDate_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Business cooperation agreement extended date. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_BusinessCooperationAgreementExtendedDate" xlink:to="iq_BusinessCooperationAgreementExtendedDate_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_BusinessCooperationAgreementTerm_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Business cooperation agreement term </link:label>
<link:label xml:lang="en-US" xlink:label="iq_BusinessCooperationAgreementTerm_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Business Cooperation Agreement Term </link:label>
<link:label xml:lang="en-US" xlink:label="iq_BusinessCooperationExtendedAgreementTerm_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Extended period of business cooperation agreement </link:label>
<link:label xml:lang="en-US" xlink:label="iq_BusinessCooperationExtendedAgreementTerm_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Business Cooperation Extended Agreement Term </link:label>
<link:label xml:lang="en-US" xlink:label="iq_BusinessCooperationAgreementExtendedDate_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Business cooperation agreement extended date </link:label>
<link:label xml:lang="en-US" xlink:label="iq_BusinessCooperationAgreementExtendedDate_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Business Cooperation Agreement Extended Date </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_DueToIntercompany" xlink:type="locator" xlink:label="iq_DueToIntercompany"/>
<link:label xml:lang="en-US" xlink:label="iq_DueToIntercompany_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Due to intercompany. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_DueToIntercompany" xlink:to="iq_DueToIntercompany_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_LiabilitiesAndDueToIntercompany" xlink:type="locator" xlink:label="iq_LiabilitiesAndDueToIntercompany"/>
<link:label xml:lang="en-US" xlink:label="iq_LiabilitiesAndDueToIntercompany_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Liabilities and due to Intercompany. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_LiabilitiesAndDueToIntercompany" xlink:to="iq_LiabilitiesAndDueToIntercompany_lbl"/>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ScheduleOfVariableInterestEntitiesTable" xlink:type="locator" xlink:label="us-gaap_ScheduleOfVariableInterestEntitiesTable"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ScheduleOfVariableInterestEntitiesTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Schedule Of Variable Interest Entities [Table] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfVariableInterestEntitiesTable" xlink:to="us-gaap_ScheduleOfVariableInterestEntitiesTable_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ScheduleOfVariableInterestEntitiesTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Schedule Of Variable Interest Entities [Table] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_VariableInterestEntityLineItems" xlink:type="locator" xlink:label="us-gaap_VariableInterestEntityLineItems"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_VariableInterestEntityLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Variable Interest Entity [Line Items] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_VariableInterestEntityLineItems" xlink:to="us-gaap_VariableInterestEntityLineItems_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_VariableInterestEntityLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Variable Interest Entity [Line Items] </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_AccountsReceivableNetCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Accounts receivable, net </link:label>
<link:label xml:lang="en-US" xlink:label="iq_LicensedCopyrightsNetNoncurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Licensed copyrights, net </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_OtherAssetsNoncurrent" xlink:type="locator" xlink:label="us-gaap_OtherAssetsNoncurrent"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OtherAssetsNoncurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Others </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_OtherAssetsNoncurrent" xlink:to="us-gaap_OtherAssetsNoncurrent_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OtherAssetsNoncurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Other Assets Noncurrent </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_LiabilitiesAbstract" xlink:type="locator" xlink:label="us-gaap_LiabilitiesAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LiabilitiesAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> LIABILITIES </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LiabilitiesAbstract" xlink:to="us-gaap_LiabilitiesAbstract_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LiabilitiesAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Liabilities [Abstract] </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_LiabilitiesCurrentAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Current liabilities: </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_AccountsPayableCurrent" xlink:type="locator" xlink:label="us-gaap_AccountsPayableCurrent"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AccountsPayableCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Accounts payable </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AccountsPayableCurrent" xlink:to="us-gaap_AccountsPayableCurrent_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AccountsPayableCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Accounts Payable Current </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_AccruedLiabilitiesAndOtherLiabilities" xlink:type="locator" xlink:label="us-gaap_AccruedLiabilitiesAndOtherLiabilities"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AccruedLiabilitiesAndOtherLiabilities_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Accrued expenses and other liabilities </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AccruedLiabilitiesAndOtherLiabilities" xlink:to="us-gaap_AccruedLiabilitiesAndOtherLiabilities_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AccruedLiabilitiesAndOtherLiabilities_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Accrued Liabilities And Other Liabilities </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_LiabilitiesNoncurrentAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Non-current liabilities: </link:label>
<link:label xml:lang="en-US" xlink:label="iq_DueToIntercompany_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Amounts due to the Company and its subsidiaries </link:label>
<link:label xml:lang="en-US" xlink:label="iq_DueToIntercompany_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Due To Intercompany </link:label>
<link:label xml:lang="en-US" xlink:label="iq_LiabilitiesAndDueToIntercompany_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel"> Total liabilities </link:label>
<link:label xml:lang="en-US" xlink:label="iq_LiabilitiesAndDueToIntercompany_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Liabilities And Due To Intercompany </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_NetCashProvidedByUsedInOperatingActivities_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Net cash provided by operating activities </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_NetCashProvidedByUsedInInvestingActivities_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Net cash used for investing activities </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_NetCashProvidedByUsedInFinancingActivities_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Net cash provided by/(used for) financing activities </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_BalanceSheetLocationAxis" xlink:type="locator" xlink:label="us-gaap_BalanceSheetLocationAxis"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_BalanceSheetLocationAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Balance Sheet Location </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_BalanceSheetLocationAxis" xlink:to="us-gaap_BalanceSheetLocationAxis_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_BalanceSheetLocationAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Balance Sheet Location [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_BalanceSheetLocationDomain" xlink:type="locator" xlink:label="us-gaap_BalanceSheetLocationDomain"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_BalanceSheetLocationDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Balance Sheet Location </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_BalanceSheetLocationDomain" xlink:to="us-gaap_BalanceSheetLocationDomain_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_BalanceSheetLocationDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Balance Sheet Location [Domain] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_LongTermLoanCurrentPortionMember" xlink:type="locator" xlink:label="iq_LongTermLoanCurrentPortionMember"/>
<link:label xml:lang="en-US" xlink:label="iq_LongTermLoanCurrentPortionMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Long-term loan, current portion. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_LongTermLoanCurrentPortionMember" xlink:to="iq_LongTermLoanCurrentPortionMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_LongTermLoanCurrentPortionMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Long-term Loan, Current Portion </link:label>
<link:label xml:lang="en-US" xlink:label="iq_LongTermLoanCurrentPortionMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Long Term Loan Current Portion [Member] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_LongTermLoansPayableMember" xlink:type="locator" xlink:label="iq_LongTermLoansPayableMember"/>
<link:label xml:lang="en-US" xlink:label="iq_LongTermLoansPayableMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Long term loans payable. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_LongTermLoansPayableMember" xlink:to="iq_LongTermLoansPayableMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_LongTermLoansPayableMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Long-term Loans </link:label>
<link:label xml:lang="en-US" xlink:label="iq_LongTermLoansPayableMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Long Term Loans Payable [Member] </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_LoansPayableCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/positiveLabel"> Long-term loans, current portion </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_LongTermLoansPayable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/positiveLabel"> Non-current loan </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ConcentrationRiskPercentage1" xlink:type="locator" xlink:label="us-gaap_ConcentrationRiskPercentage1"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ConcentrationRiskPercentage1_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Concentration risk by percentage </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ConcentrationRiskPercentage1" xlink:to="us-gaap_ConcentrationRiskPercentage1_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ConcentrationRiskPercentage1_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Concentration Risk Percentage1 </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_Assets_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Pledge or collateralization of VIEs and VIEs' subsidiaries' assets </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_SummaryOfSignificantAccountingPoliciesAbstract" xlink:type="locator" xlink:label="iq_SummaryOfSignificantAccountingPoliciesAbstract"/>
<link:label xml:lang="en-US" xlink:label="iq_SummaryOfSignificantAccountingPoliciesAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Summary Of Significant Accounting Policies [Abstract] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_SummaryOfSignificantAccountingPoliciesAbstract" xlink:to="iq_SummaryOfSignificantAccountingPoliciesAbstract_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_SummaryOfSignificantAccountingPoliciesAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Summary Of Significant Accounting Policies [Abstract] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_SummaryOfSignificantAccountingPoliciesLineItems" xlink:type="locator" xlink:label="iq_SummaryOfSignificantAccountingPoliciesLineItems"/>
<link:label xml:lang="en-US" xlink:label="iq_SummaryOfSignificantAccountingPoliciesLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Summary Of Significant Accounting Policies [Line Items] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_SummaryOfSignificantAccountingPoliciesLineItems" xlink:to="iq_SummaryOfSignificantAccountingPoliciesLineItems_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_SummaryOfSignificantAccountingPoliciesTable" xlink:type="locator" xlink:label="iq_SummaryOfSignificantAccountingPoliciesTable"/>
<link:label xml:lang="en-US" xlink:label="iq_SummaryOfSignificantAccountingPoliciesTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Summary Of Significant Accounting Policies [Table] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_SummaryOfSignificantAccountingPoliciesTable" xlink:to="iq_SummaryOfSignificantAccountingPoliciesTable_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_SummaryOfSignificantAccountingPoliciesTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Summary Of Significant Accounting Policies [Table] </link:label>
<link:label xml:lang="en-US" xlink:label="iq_SummaryOfSignificantAccountingPoliciesTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Summary Of Significant Accounting Policies [Table] </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_AccountingStandardsUpdate201613Member_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> ASU 2016-13 </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_AccountingStandardsUpdate201902Member" xlink:type="locator" xlink:label="us-gaap_AccountingStandardsUpdate201902Member"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AccountingStandardsUpdate201902Member_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> ASU 2019-02 </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AccountingStandardsUpdate201902Member" xlink:to="us-gaap_AccountingStandardsUpdate201902Member_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AccountingStandardsUpdate201902Member_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Accounting Standards Update201902 [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_AccountingStandardsUpdate201704Member" xlink:type="locator" xlink:label="us-gaap_AccountingStandardsUpdate201704Member"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AccountingStandardsUpdate201704Member_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> ASU 2017-04 </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AccountingStandardsUpdate201704Member" xlink:to="us-gaap_AccountingStandardsUpdate201704Member_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AccountingStandardsUpdate201704Member_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Accounting Standards Update201704 [Member] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_AccountingStandardsCodificationTopicNineTwoSixMember" xlink:type="locator" xlink:label="iq_AccountingStandardsCodificationTopicNineTwoSixMember"/>
<link:label xml:lang="en-US" xlink:label="iq_AccountingStandardsCodificationTopicNineTwoSixMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Accounting standards codification topic nine two six. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_AccountingStandardsCodificationTopicNineTwoSixMember" xlink:to="iq_AccountingStandardsCodificationTopicNineTwoSixMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_AccountingStandardsCodificationTopicNineTwoSixMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> ASC topic 926 </link:label>
<link:label xml:lang="en-US" xlink:label="iq_AccountingStandardsCodificationTopicNineTwoSixMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Accounting Standards Codification Topic Nine Two Six [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_NonmonetaryTransactionTypeAxis" xlink:type="locator" xlink:label="us-gaap_NonmonetaryTransactionTypeAxis"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_NonmonetaryTransactionTypeAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Nonmonetary Transaction Type </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_NonmonetaryTransactionTypeAxis" xlink:to="us-gaap_NonmonetaryTransactionTypeAxis_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_NonmonetaryTransactionTypeAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Nonmonetary Transaction Type [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_NonmonetaryTransactionTypeDomain" xlink:type="locator" xlink:label="us-gaap_NonmonetaryTransactionTypeDomain"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_NonmonetaryTransactionTypeDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Nonmonetary Transaction Type </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_NonmonetaryTransactionTypeDomain" xlink:to="us-gaap_NonmonetaryTransactionTypeDomain_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_NonmonetaryTransactionTypeDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Nonmonetary Transaction Type [Domain] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_IQIYILicensedCopyrightMember" xlink:type="locator" xlink:label="iq_IQIYILicensedCopyrightMember"/>
<link:label xml:lang="en-US" xlink:label="iq_IQIYILicensedCopyrightMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> iQIYI Licensed Copyright [Member] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_IQIYILicensedCopyrightMember" xlink:to="iq_IQIYILicensedCopyrightMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_IQIYILicensedCopyrightMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> iQIYI Licensed Copyright </link:label>
<link:label xml:lang="en-US" xlink:label="iq_IQIYILicensedCopyrightMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> I Q I Y I Licensed Copyright [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_PrepaidExpensesAndOtherCurrentAssetsMember" xlink:type="locator" xlink:label="us-gaap_PrepaidExpensesAndOtherCurrentAssetsMember"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PrepaidExpensesAndOtherCurrentAssetsMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Prepayments and Other Assets </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PrepaidExpensesAndOtherCurrentAssetsMember" xlink:to="us-gaap_PrepaidExpensesAndOtherCurrentAssetsMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PrepaidExpensesAndOtherCurrentAssetsMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Prepaid Expenses And Other Current Assets [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_AccountingStandardsUpdate201602Member" xlink:type="locator" xlink:label="us-gaap_AccountingStandardsUpdate201602Member"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AccountingStandardsUpdate201602Member_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> ASU 2016-02 </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AccountingStandardsUpdate201602Member" xlink:to="us-gaap_AccountingStandardsUpdate201602Member_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AccountingStandardsUpdate201602Member_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Accounting Standards Update201602 [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_AccountingStandardsUpdate201807Member" xlink:type="locator" xlink:label="us-gaap_AccountingStandardsUpdate201807Member"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AccountingStandardsUpdate201807Member_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> ASU 2018-07 </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AccountingStandardsUpdate201807Member" xlink:to="us-gaap_AccountingStandardsUpdate201807Member_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AccountingStandardsUpdate201807Member_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Accounting Standards Update201807 [Member] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_AccountsReceivableAndContractAssetsMember" xlink:type="locator" xlink:label="iq_AccountsReceivableAndContractAssetsMember"/>
<link:label xml:lang="en-US" xlink:label="iq_AccountsReceivableAndContractAssetsMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Accounts receivable and contract assets. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_AccountsReceivableAndContractAssetsMember" xlink:to="iq_AccountsReceivableAndContractAssetsMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_AccountsReceivableAndContractAssetsMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Accounts Receivable and Contract Assets </link:label>
<link:label xml:lang="en-US" xlink:label="iq_AccountsReceivableAndContractAssetsMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Accounts Receivable And Contract Assets [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_CreditConcentrationRiskMember" xlink:type="locator" xlink:label="us-gaap_CreditConcentrationRiskMember"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CreditConcentrationRiskMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Credit Concentration Risk </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CreditConcentrationRiskMember" xlink:to="us-gaap_CreditConcentrationRiskMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CreditConcentrationRiskMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Credit Concentration Risk [Member] </link:label>
<link:label xml:lang="en-US" xlink:label="iq_SummaryOfSignificantAccountingPoliciesLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Summary Of Significant Accounting Policies [Line Items] </link:label>
<link:label xml:lang="en-US" xlink:label="iq_SummaryOfSignificantAccountingPoliciesLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Summary Of Significant Accounting Policies [Line Items] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ForeignCurrencyExchangeRateTranslation1" xlink:type="locator" xlink:label="us-gaap_ForeignCurrencyExchangeRateTranslation1"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ForeignCurrencyExchangeRateTranslation1_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Renminbi ("RMB") to per one U.S. dollar exchange rate </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ForeignCurrencyExchangeRateTranslation1" xlink:to="us-gaap_ForeignCurrencyExchangeRateTranslation1_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ForeignCurrencyExchangeRateTranslation1_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Foreign Currency Exchange Rate Translation1 </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_AccountsReceivableAndContractAssetsNetCurrent" xlink:type="locator" xlink:label="iq_AccountsReceivableAndContractAssetsNetCurrent"/>
<link:label xml:lang="en-US" xlink:label="iq_AccountsReceivableAndContractAssetsNetCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Accounts receivable and contract assets net current. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_AccountsReceivableAndContractAssetsNetCurrent" xlink:to="iq_AccountsReceivableAndContractAssetsNetCurrent_lbl"/>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ChangeInAccountingPrincipleAccountingStandardsUpdateAdoptionDate" xlink:type="locator" xlink:label="us-gaap_ChangeInAccountingPrincipleAccountingStandardsUpdateAdoptionDate"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ChangeInAccountingPrincipleAccountingStandardsUpdateAdoptionDate_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Change in accounting principle, accounting standards update, adoption date </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ChangeInAccountingPrincipleAccountingStandardsUpdateAdoptionDate" xlink:to="us-gaap_ChangeInAccountingPrincipleAccountingStandardsUpdateAdoptionDate_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ChangeInAccountingPrincipleAccountingStandardsUpdateAdoptionDate_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Change In Accounting Principle Accounting Standards Update Adoption Date </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ChangeInAccountingPrincipleAccountingStandardsUpdateAdopted" xlink:type="locator" xlink:label="us-gaap_ChangeInAccountingPrincipleAccountingStandardsUpdateAdopted"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ChangeInAccountingPrincipleAccountingStandardsUpdateAdopted_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Change in accounting principle, accounting standards update, adopted </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ChangeInAccountingPrincipleAccountingStandardsUpdateAdopted" xlink:to="us-gaap_ChangeInAccountingPrincipleAccountingStandardsUpdateAdopted_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ChangeInAccountingPrincipleAccountingStandardsUpdateAdopted_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Change In Accounting Principle Accounting Standards Update Adopted </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_RetainedEarningsAccumulatedDeficit_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Accumulated deficit </link:label>
<link:label xml:lang="en-US" xlink:label="iq_AccountsReceivableAndContractAssetsNetCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Accounts receivable and contract assets </link:label>
<link:label xml:lang="en-US" xlink:label="iq_AccountsReceivableAndContractAssetsNetCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Accounts Receivable And Contract Assets Net Current </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ChangeInAccountingPrincipleAccountingStandardsUpdateTransitionOptionElectedExtensibleList" xlink:type="locator" xlink:label="us-gaap_ChangeInAccountingPrincipleAccountingStandardsUpdateTransitionOptionElectedExtensibleList"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ChangeInAccountingPrincipleAccountingStandardsUpdateTransitionOptionElectedExtensibleList_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Change in Accounting Principle, Accounting Standards Update, Transition Option Elected [Extensible List] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ChangeInAccountingPrincipleAccountingStandardsUpdateTransitionOptionElectedExtensibleList" xlink:to="us-gaap_ChangeInAccountingPrincipleAccountingStandardsUpdateTransitionOptionElectedExtensibleList_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ChangeInAccountingPrincipleAccountingStandardsUpdateTransitionOptionElectedExtensibleList_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Change In Accounting Principle Accounting Standards Update Transition Option Elected Extensible List </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ScheduleOfPropertyPlantAndEquipmentTable" xlink:type="locator" xlink:label="us-gaap_ScheduleOfPropertyPlantAndEquipmentTable"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Schedule Of Property Plant And Equipment [Table] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfPropertyPlantAndEquipmentTable" xlink:to="us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Schedule Of Property Plant And Equipment [Table] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_PropertyPlantAndEquipmentByTypeAxis" xlink:type="locator" xlink:label="us-gaap_PropertyPlantAndEquipmentByTypeAxis"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PropertyPlantAndEquipmentByTypeAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Long-Lived Tangible Asset </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PropertyPlantAndEquipmentByTypeAxis" xlink:to="us-gaap_PropertyPlantAndEquipmentByTypeAxis_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PropertyPlantAndEquipmentByTypeAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Property Plant And Equipment By Type [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_PropertyPlantAndEquipmentTypeDomain" xlink:type="locator" xlink:label="us-gaap_PropertyPlantAndEquipmentTypeDomain"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PropertyPlantAndEquipmentTypeDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Long-Lived Tangible Asset </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PropertyPlantAndEquipmentTypeDomain" xlink:to="us-gaap_PropertyPlantAndEquipmentTypeDomain_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PropertyPlantAndEquipmentTypeDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Property Plant And Equipment Type [Domain] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ComputerEquipmentMember" xlink:type="locator" xlink:label="us-gaap_ComputerEquipmentMember"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ComputerEquipmentMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Computer Equipment </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ComputerEquipmentMember" xlink:to="us-gaap_ComputerEquipmentMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ComputerEquipmentMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Computer Equipment [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_OfficeEquipmentMember" xlink:type="locator" xlink:label="us-gaap_OfficeEquipmentMember"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OfficeEquipmentMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Office Furniture and Equipment </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_OfficeEquipmentMember" xlink:to="us-gaap_OfficeEquipmentMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OfficeEquipmentMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Office Equipment [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_LeaseholdImprovementsMember" xlink:type="locator" xlink:label="us-gaap_LeaseholdImprovementsMember"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LeaseholdImprovementsMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Leasehold Improvements </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LeaseholdImprovementsMember" xlink:to="us-gaap_LeaseholdImprovementsMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LeaseholdImprovementsMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Leasehold Improvements [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_BuildingMember" xlink:type="locator" xlink:label="us-gaap_BuildingMember"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_BuildingMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Office Building </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_BuildingMember" xlink:to="us-gaap_BuildingMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_BuildingMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Building [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_OtherCapitalizedPropertyPlantAndEquipmentMember" xlink:type="locator" xlink:label="us-gaap_OtherCapitalizedPropertyPlantAndEquipmentMember"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OtherCapitalizedPropertyPlantAndEquipmentMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Others </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_OtherCapitalizedPropertyPlantAndEquipmentMember" xlink:to="us-gaap_OtherCapitalizedPropertyPlantAndEquipmentMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OtherCapitalizedPropertyPlantAndEquipmentMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Other Capitalized Property Plant And Equipment [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_PropertyPlantAndEquipmentLineItems" xlink:type="locator" xlink:label="us-gaap_PropertyPlantAndEquipmentLineItems"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PropertyPlantAndEquipmentLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Property Plant And Equipment [Line Items] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PropertyPlantAndEquipmentLineItems" xlink:to="us-gaap_PropertyPlantAndEquipmentLineItems_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PropertyPlantAndEquipmentLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Property Plant And Equipment [Line Items] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_PropertyPlantAndEquipmentUsefulLife" xlink:type="locator" xlink:label="us-gaap_PropertyPlantAndEquipmentUsefulLife"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PropertyPlantAndEquipmentUsefulLife_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Fixed assets, estimated useful lives </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PropertyPlantAndEquipmentUsefulLife" xlink:to="us-gaap_PropertyPlantAndEquipmentUsefulLife_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PropertyPlantAndEquipmentUsefulLife_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Property Plant And Equipment Useful Life </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_PropertyPlantAndEquipmentEstimatedUsefulLives" xlink:type="locator" xlink:label="us-gaap_PropertyPlantAndEquipmentEstimatedUsefulLives"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PropertyPlantAndEquipmentEstimatedUsefulLives_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Fixed assets, estimated useful lives </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PropertyPlantAndEquipmentEstimatedUsefulLives" xlink:to="us-gaap_PropertyPlantAndEquipmentEstimatedUsefulLives_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PropertyPlantAndEquipmentEstimatedUsefulLives_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Property Plant And Equipment Estimated Useful Lives </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ChangeInAccountingPrincipleAccountingStandardsUpdateImmaterialEffect" xlink:type="locator" xlink:label="us-gaap_ChangeInAccountingPrincipleAccountingStandardsUpdateImmaterialEffect"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ChangeInAccountingPrincipleAccountingStandardsUpdateImmaterialEffect_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Change in accounting principle, accounting standards update, immaterial effect </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ChangeInAccountingPrincipleAccountingStandardsUpdateImmaterialEffect" xlink:to="us-gaap_ChangeInAccountingPrincipleAccountingStandardsUpdateImmaterialEffect_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ChangeInAccountingPrincipleAccountingStandardsUpdateImmaterialEffect_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Change In Accounting Principle Accounting Standards Update Immaterial Effect </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_CashPaidForContent" xlink:type="locator" xlink:label="iq_CashPaidForContent"/>
<link:label xml:lang="en-US" xlink:label="iq_CashPaidForContent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> The amount of cash paid for content (licensed copyrights and produced content). </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_CashPaidForContent" xlink:to="iq_CashPaidForContent_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_CashPaidForContent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Cash paid for content (licensed copyrights and produced content) </link:label>
<link:label xml:lang="en-US" xlink:label="iq_CashPaidForContent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Cash Paid For Content </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_AmortizationPeriodOfProducedContent" xlink:type="locator" xlink:label="iq_AmortizationPeriodOfProducedContent"/>
<link:label xml:lang="en-US" xlink:label="iq_AmortizationPeriodOfProducedContent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Amortization period of produced content. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_AmortizationPeriodOfProducedContent" xlink:to="iq_AmortizationPeriodOfProducedContent_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_AmortizationPeriodOfProducedContent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Amortization period of produced content </link:label>
<link:label xml:lang="en-US" xlink:label="iq_AmortizationPeriodOfProducedContent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Amortization Period Of Produced Content </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_ContentAssetsAmortizationPeriodCap" xlink:type="locator" xlink:label="iq_ContentAssetsAmortizationPeriodCap"/>
<link:label xml:lang="en-US" xlink:label="iq_ContentAssetsAmortizationPeriodCap_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Content assets amortization period cap. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_ContentAssetsAmortizationPeriodCap" xlink:to="iq_ContentAssetsAmortizationPeriodCap_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_ContentAssetsAmortizationPeriodCap_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Content assets amortization period cap </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ContentAssetsAmortizationPeriodCap_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Content Assets Amortization Period Cap </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_ChangeInAccountingEstimateDecreaseInAmortizationExpense" xlink:type="locator" xlink:label="iq_ChangeInAccountingEstimateDecreaseInAmortizationExpense"/>
<link:label xml:lang="en-US" xlink:label="iq_ChangeInAccountingEstimateDecreaseInAmortizationExpense_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Change in accounting estimate decrease in amortization expense. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_ChangeInAccountingEstimateDecreaseInAmortizationExpense" xlink:to="iq_ChangeInAccountingEstimateDecreaseInAmortizationExpense_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_ChangeInAccountingEstimateDecreaseInNetLoss" xlink:type="locator" xlink:label="iq_ChangeInAccountingEstimateDecreaseInNetLoss"/>
<link:label xml:lang="en-US" xlink:label="iq_ChangeInAccountingEstimateDecreaseInNetLoss_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Change in accounting estimate decrease in net loss. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_ChangeInAccountingEstimateDecreaseInNetLoss" xlink:to="iq_ChangeInAccountingEstimateDecreaseInNetLoss_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_ChangeInAccountingEstimateDecreaseInEarningsPerShareBasicAndDiluted" xlink:type="locator" xlink:label="iq_ChangeInAccountingEstimateDecreaseInEarningsPerShareBasicAndDiluted"/>
<link:label xml:lang="en-US" xlink:label="iq_ChangeInAccountingEstimateDecreaseInEarningsPerShareBasicAndDiluted_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Change in accounting estimate decrease in earnings per share basic and diluted. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_ChangeInAccountingEstimateDecreaseInEarningsPerShareBasicAndDiluted" xlink:to="iq_ChangeInAccountingEstimateDecreaseInEarningsPerShareBasicAndDiluted_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_ChangeInAccountingEstimateDecreaseInAmortizationExpense_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Change in accounting estimate, decrease in amortization expense </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ChangeInAccountingEstimateDecreaseInAmortizationExpense_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Change In Accounting Estimate Decrease In Amortization Expense </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ChangeInAccountingEstimateDecreaseInNetLoss_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Change in accounting estimate, decrease in net loss </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ChangeInAccountingEstimateDecreaseInNetLoss_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Change In Accounting Estimate Decrease In Net Loss </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ChangeInAccountingEstimateDecreaseInEarningsPerShareBasicAndDiluted_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Change in accounting estimate, decrease in basic and diluted net loss per ordinary share </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ChangeInAccountingEstimateDecreaseInEarningsPerShareBasicAndDiluted_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Change In Accounting Estimate Decrease In Earnings Per Share Basic And Diluted </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_NumberOfReportingUnits" xlink:type="locator" xlink:label="us-gaap_NumberOfReportingUnits"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_NumberOfReportingUnits_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Number of reporting unit </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_NumberOfReportingUnits" xlink:to="us-gaap_NumberOfReportingUnits_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_NumberOfReportingUnits_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Number Of Reporting Units </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_GoodwillImpairmentLoss" xlink:type="locator" xlink:label="us-gaap_GoodwillImpairmentLoss"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_GoodwillImpairmentLoss_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Goodwill impaired related to reporting unit </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_GoodwillImpairmentLoss" xlink:to="us-gaap_GoodwillImpairmentLoss_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_GoodwillImpairmentLoss_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Goodwill Impairment Loss </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable" xlink:type="locator" xlink:label="us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Schedule Of Finite Lived Intangible Assets [Table] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable" xlink:to="us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Schedule Of Finite Lived Intangible Assets [Table] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_TrafficAcquisitionAgreementMember" xlink:type="locator" xlink:label="iq_TrafficAcquisitionAgreementMember"/>
<link:label xml:lang="en-US" xlink:label="iq_TrafficAcquisitionAgreementMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Traffic Acquisition Agreement Member. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_TrafficAcquisitionAgreementMember" xlink:to="iq_TrafficAcquisitionAgreementMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_TrafficAcquisitionAgreementMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Traffic Acquisition Agreement </link:label>
<link:label xml:lang="en-US" xlink:label="iq_TrafficAcquisitionAgreementMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Traffic Acquisition Agreement [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_IntellectualPropertyMember" xlink:type="locator" xlink:label="us-gaap_IntellectualPropertyMember"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IntellectualPropertyMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Intellectual Property Rights </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IntellectualPropertyMember" xlink:to="us-gaap_IntellectualPropertyMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IntellectualPropertyMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Intellectual Property [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_TrademarksMember" xlink:type="locator" xlink:label="us-gaap_TrademarksMember"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_TrademarksMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Trademarks </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_TrademarksMember" xlink:to="us-gaap_TrademarksMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_TrademarksMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Trademarks [Member] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_UserListMember" xlink:type="locator" xlink:label="iq_UserListMember"/>
<link:label xml:lang="en-US" xlink:label="iq_UserListMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> User relationship that exists between an entity and the users of its products. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_UserListMember" xlink:to="iq_UserListMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_UserListMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> User List </link:label>
<link:label xml:lang="en-US" xlink:label="iq_UserListMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> User List [Member] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_OnlineLiteratureMember" xlink:type="locator" xlink:label="iq_OnlineLiteratureMember"/>
<link:label xml:lang="en-US" xlink:label="iq_OnlineLiteratureMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Online literature. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_OnlineLiteratureMember" xlink:to="iq_OnlineLiteratureMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_OnlineLiteratureMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Online Literature </link:label>
<link:label xml:lang="en-US" xlink:label="iq_OnlineLiteratureMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Online Literature [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_InternetDomainNamesMember" xlink:type="locator" xlink:label="us-gaap_InternetDomainNamesMember"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_InternetDomainNamesMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Domain Names </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_InternetDomainNamesMember" xlink:to="us-gaap_InternetDomainNamesMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_InternetDomainNamesMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Internet Domain Names [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_OtherIntangibleAssetsMember" xlink:type="locator" xlink:label="us-gaap_OtherIntangibleAssetsMember"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OtherIntangibleAssetsMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Others </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_OtherIntangibleAssetsMember" xlink:to="us-gaap_OtherIntangibleAssetsMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OtherIntangibleAssetsMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Other Intangible Assets [Member] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_PublishedMobileGamesMember" xlink:type="locator" xlink:label="iq_PublishedMobileGamesMember"/>
<link:label xml:lang="en-US" xlink:label="iq_PublishedMobileGamesMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Published mobile games. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_PublishedMobileGamesMember" xlink:to="iq_PublishedMobileGamesMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_PublishedMobileGamesMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Published Mobile Games </link:label>
<link:label xml:lang="en-US" xlink:label="iq_PublishedMobileGamesMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Published Mobile Games [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_TechnologyBasedIntangibleAssetsMember" xlink:type="locator" xlink:label="us-gaap_TechnologyBasedIntangibleAssetsMember"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_TechnologyBasedIntangibleAssetsMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Technology </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_TechnologyBasedIntangibleAssetsMember" xlink:to="us-gaap_TechnologyBasedIntangibleAssetsMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_TechnologyBasedIntangibleAssetsMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Technology Based Intangible Assets [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsLineItems" xlink:type="locator" xlink:label="us-gaap_FiniteLivedIntangibleAssetsLineItems"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FiniteLivedIntangibleAssetsLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Finite Lived Intangible Assets [Line Items] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FiniteLivedIntangibleAssetsLineItems" xlink:to="us-gaap_FiniteLivedIntangibleAssetsLineItems_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FiniteLivedIntangibleAssetsLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Finite Lived Intangible Assets [Line Items] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetUsefulLife" xlink:type="locator" xlink:label="us-gaap_FiniteLivedIntangibleAssetUsefulLife"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FiniteLivedIntangibleAssetUsefulLife_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Intangible assets, estimated economic lives </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FiniteLivedIntangibleAssetUsefulLife" xlink:to="us-gaap_FiniteLivedIntangibleAssetUsefulLife_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FiniteLivedIntangibleAssetUsefulLife_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Finite Lived Intangible Asset Useful Life </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_IndefiniteLivedIntangibleAssetsUsefulLife" xlink:type="locator" xlink:label="iq_IndefiniteLivedIntangibleAssetsUsefulLife"/>
<link:label xml:lang="en-US" xlink:label="iq_IndefiniteLivedIntangibleAssetsUsefulLife_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Indefinite lived intangible assets useful life. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_IndefiniteLivedIntangibleAssetsUsefulLife" xlink:to="iq_IndefiniteLivedIntangibleAssetsUsefulLife_lbl"/>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ScheduleOfIndefiniteLivedIntangibleAssetsTable" xlink:type="locator" xlink:label="us-gaap_ScheduleOfIndefiniteLivedIntangibleAssetsTable"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ScheduleOfIndefiniteLivedIntangibleAssetsTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Schedule Of Indefinite Lived Intangible Assets [Table] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfIndefiniteLivedIntangibleAssetsTable" xlink:to="us-gaap_ScheduleOfIndefiniteLivedIntangibleAssetsTable_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ScheduleOfIndefiniteLivedIntangibleAssetsTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Schedule Of Indefinite Lived Intangible Assets [Table] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_MobileGamesInDevelopmentMember" xlink:type="locator" xlink:label="iq_MobileGamesInDevelopmentMember"/>
<link:label xml:lang="en-US" xlink:label="iq_MobileGamesInDevelopmentMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Mobile games in development. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_MobileGamesInDevelopmentMember" xlink:to="iq_MobileGamesInDevelopmentMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_MobileGamesInDevelopmentMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Mobile games in development </link:label>
<link:label xml:lang="en-US" xlink:label="iq_MobileGamesInDevelopmentMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Mobile Games In Development [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassLineItems" xlink:type="locator" xlink:label="us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassLineItems"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Indefinite-lived Intangible Assets [Line Items] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassLineItems" xlink:to="us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassLineItems_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Indefinite Lived Intangible Assets By Major Class [Line Items] </link:label>
<link:label xml:lang="en-US" xlink:label="iq_IndefiniteLivedIntangibleAssetsUsefulLife_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Indefinite-live intangible assets useful life </link:label>
<link:label xml:lang="en-US" xlink:label="iq_IndefiniteLivedIntangibleAssetsUsefulLife_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Indefinite Lived Intangible Assets Useful Life </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_NonmonetaryTransactionGrossOperatingCostRecognized" xlink:type="locator" xlink:label="iq_NonmonetaryTransactionGrossOperatingCostRecognized"/>
<link:label xml:lang="en-US" xlink:label="iq_NonmonetaryTransactionGrossOperatingCostRecognized_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> The amount of operating cost recognized in a nonmonetary transaction. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_NonmonetaryTransactionGrossOperatingCostRecognized" xlink:to="iq_NonmonetaryTransactionGrossOperatingCostRecognized_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_NonmonetaryTransactionGrossOperatingRevenueRecognized_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Barter transaction, gross operating revenue recognized </link:label>
<link:label xml:lang="en-US" xlink:label="iq_NonmonetaryTransactionGrossOperatingCostRecognized_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Barter transaction, costs recognized </link:label>
<link:label xml:lang="en-US" xlink:label="iq_NonmonetaryTransactionGrossOperatingCostRecognized_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Nonmonetary Transaction Gross Operating Cost Recognized </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ContractWithCustomerAssetNet" xlink:type="locator" xlink:label="us-gaap_ContractWithCustomerAssetNet"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ContractWithCustomerAssetNet_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Contract assets </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ContractWithCustomerAssetNet" xlink:to="us-gaap_ContractWithCustomerAssetNet_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ContractWithCustomerAssetNet_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Contract With Customer Asset Net </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ContractWithCustomerAssetAccumulatedAllowanceForCreditLoss" xlink:type="locator" xlink:label="us-gaap_ContractWithCustomerAssetAccumulatedAllowanceForCreditLoss"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ContractWithCustomerAssetAccumulatedAllowanceForCreditLoss_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Contract assets allowance for credit losses </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ContractWithCustomerAssetAccumulatedAllowanceForCreditLoss" xlink:to="us-gaap_ContractWithCustomerAssetAccumulatedAllowanceForCreditLoss_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ContractWithCustomerAssetAccumulatedAllowanceForCreditLoss_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Contract With Customer Asset Accumulated Allowance For Credit Loss </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ContractWithCustomerLiability" xlink:type="locator" xlink:label="us-gaap_ContractWithCustomerLiability"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ContractWithCustomerLiability_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Balances of contract liabilities </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ContractWithCustomerLiability" xlink:to="us-gaap_ContractWithCustomerLiability_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ContractWithCustomerLiability_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Contract With Customer Liability </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ContractWithCustomerLiabilityRevenueRecognized" xlink:type="locator" xlink:label="us-gaap_ContractWithCustomerLiabilityRevenueRecognized"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ContractWithCustomerLiabilityRevenueRecognized_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Revenue recognition of contract liability </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ContractWithCustomerLiabilityRevenueRecognized" xlink:to="us-gaap_ContractWithCustomerLiabilityRevenueRecognized_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ContractWithCustomerLiabilityRevenueRecognized_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Contract With Customer Liability Revenue Recognized </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_LongestExpectedLengthOfRevenueContracts" xlink:type="locator" xlink:label="iq_LongestExpectedLengthOfRevenueContracts"/>
<link:label xml:lang="en-US" xlink:label="iq_LongestExpectedLengthOfRevenueContracts_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Longest expected length of revenue contracts. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_LongestExpectedLengthOfRevenueContracts" xlink:to="iq_LongestExpectedLengthOfRevenueContracts_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_LongestExpectedLengthOfRevenueContracts_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Longest expected length of revenue contracts </link:label>
<link:label xml:lang="en-US" xlink:label="iq_LongestExpectedLengthOfRevenueContracts_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Longest Expected Length Of Revenue Contracts </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_AdvertisingExpense" xlink:type="locator" xlink:label="us-gaap_AdvertisingExpense"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AdvertisingExpense_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Advertising expenses </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AdvertisingExpense" xlink:to="us-gaap_AdvertisingExpense_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AdvertisingExpense_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Advertising Expense </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents" xlink:type="locator" xlink:label="us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Cash and cash equivalents and restricted cash </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents" xlink:to="us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Cash Cash Equivalents Restricted Cash And Restricted Cash Equivalents </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_NumberOfCustomerAccountingForMoreThanTenPercentOfAccountsReceivableAndContractAsset" xlink:type="locator" xlink:label="iq_NumberOfCustomerAccountingForMoreThanTenPercentOfAccountsReceivableAndContractAsset"/>
<link:label xml:lang="en-US" xlink:label="iq_NumberOfCustomerAccountingForMoreThanTenPercentOfAccountsReceivableAndContractAsset_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Number​ of customer ​accounting for ​more ​than ​ten ​percent ​of the total accounts receivable and contract asset balance. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_NumberOfCustomerAccountingForMoreThanTenPercentOfAccountsReceivableAndContractAsset" xlink:to="iq_NumberOfCustomerAccountingForMoreThanTenPercentOfAccountsReceivableAndContractAsset_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_NumberOfCustomerAccountingForMoreThanTenPercentOfAccountsReceivableAndContractAsset_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Number of customer accounting for more than ten percent of the total accounts receivable and contract asset balance </link:label>
<link:label xml:lang="en-US" xlink:label="iq_NumberOfCustomerAccountingForMoreThanTenPercentOfAccountsReceivableAndContractAsset_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Number Of Customer Accounting For More Than Ten Percent Of Accounts Receivable And Contract Asset </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_DepreciationPercentage" xlink:type="locator" xlink:label="iq_DepreciationPercentage"/>
<link:label xml:lang="en-US" xlink:label="iq_DepreciationPercentage_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Depreciation percentage. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_DepreciationPercentage" xlink:to="iq_DepreciationPercentage_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_DepreciationPercentage_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Depreciation percentage </link:label>
<link:label xml:lang="en-US" xlink:label="iq_DepreciationPercentage_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Depreciation Percentage </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_NumberOfOperatingSegments" xlink:type="locator" xlink:label="us-gaap_NumberOfOperatingSegments"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_NumberOfOperatingSegments_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Number of operating segment </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_NumberOfOperatingSegments" xlink:to="us-gaap_NumberOfOperatingSegments_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_NumberOfOperatingSegments_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Number Of Operating Segments </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable" xlink:type="locator" xlink:label="us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Schedule Of Business Acquisitions By Acquisition [Table] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable" xlink:to="us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Schedule Of Business Acquisitions By Acquisition [Table] </link:label>
<link:label xml:lang="en-US" xlink:label="srt_MaximumMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Maximum </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_BusinessAcquisitionLineItems" xlink:type="locator" xlink:label="us-gaap_BusinessAcquisitionLineItems"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_BusinessAcquisitionLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Business Acquisition [Line Items] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_BusinessAcquisitionLineItems" xlink:to="us-gaap_BusinessAcquisitionLineItems_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_BusinessAcquisitionLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Business Acquisition [Line Items] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_BusinessAcquisitionDateOfAcquisitionAgreement1" xlink:type="locator" xlink:label="us-gaap_BusinessAcquisitionDateOfAcquisitionAgreement1"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_BusinessAcquisitionDateOfAcquisitionAgreement1_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Date of acquisition </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_BusinessAcquisitionDateOfAcquisitionAgreement1" xlink:to="us-gaap_BusinessAcquisitionDateOfAcquisitionAgreement1_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_BusinessAcquisitionDateOfAcquisitionAgreement1_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Business Acquisition Date Of Acquisition Agreement1 </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_BusinessAcquisitionPercentageOfVotingInterestsAcquired" xlink:type="locator" xlink:label="us-gaap_BusinessAcquisitionPercentageOfVotingInterestsAcquired"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_BusinessAcquisitionPercentageOfVotingInterestsAcquired_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Business acquisition, ownership percentage </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_BusinessAcquisitionPercentageOfVotingInterestsAcquired" xlink:to="us-gaap_BusinessAcquisitionPercentageOfVotingInterestsAcquired_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_BusinessAcquisitionPercentageOfVotingInterestsAcquired_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Business Acquisition Percentage Of Voting Interests Acquired </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_BusinessAcquisitionEffectiveDateOfAcquisition1" xlink:type="locator" xlink:label="us-gaap_BusinessAcquisitionEffectiveDateOfAcquisition1"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_BusinessAcquisitionEffectiveDateOfAcquisition1_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Control obtained date </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_BusinessAcquisitionEffectiveDateOfAcquisition1" xlink:to="us-gaap_BusinessAcquisitionEffectiveDateOfAcquisition1_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_BusinessAcquisitionEffectiveDateOfAcquisition1_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Business Acquisition Effective Date Of Acquisition1 </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_PaymentsToAcquireBusinessesGross" xlink:type="locator" xlink:label="us-gaap_PaymentsToAcquireBusinessesGross"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PaymentsToAcquireBusinessesGross_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Payment for the acquisition </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PaymentsToAcquireBusinessesGross" xlink:to="us-gaap_PaymentsToAcquireBusinessesGross_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PaymentsToAcquireBusinessesGross_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Payments To Acquire Businesses Gross </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_BusinessCombinationContingentConsiderationArrangementsRangeOfOutcomesValueHigh" xlink:type="locator" xlink:label="us-gaap_BusinessCombinationContingentConsiderationArrangementsRangeOfOutcomesValueHigh"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_BusinessCombinationContingentConsiderationArrangementsRangeOfOutcomesValueHigh_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Earn-Out payable </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_BusinessCombinationContingentConsiderationArrangementsRangeOfOutcomesValueHigh" xlink:to="us-gaap_BusinessCombinationContingentConsiderationArrangementsRangeOfOutcomesValueHigh_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_BusinessCombinationContingentConsiderationArrangementsRangeOfOutcomesValueHigh_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Business Combination Contingent Consideration Arrangements Range Of Outcomes Value High </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_BusinessAcquisitionEquityInterestsIssuedOrIssuableNumberOfSharesIssued" xlink:type="locator" xlink:label="us-gaap_BusinessAcquisitionEquityInterestsIssuedOrIssuableNumberOfSharesIssued"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_BusinessAcquisitionEquityInterestsIssuedOrIssuableNumberOfSharesIssued_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Issuance of ordinary shares </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_BusinessAcquisitionEquityInterestsIssuedOrIssuableNumberOfSharesIssued" xlink:to="us-gaap_BusinessAcquisitionEquityInterestsIssuedOrIssuableNumberOfSharesIssued_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_BusinessAcquisitionEquityInterestsIssuedOrIssuableNumberOfSharesIssued_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Business Acquisition Equity Interests Issued Or Issuable Number Of Shares Issued </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_EarnOutIsContingentOnContinuedEmployment" xlink:type="locator" xlink:label="iq_EarnOutIsContingentOnContinuedEmployment"/>
<link:label xml:lang="en-US" xlink:label="iq_EarnOutIsContingentOnContinuedEmployment_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Earn-Out is contingent on the continued employment. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_EarnOutIsContingentOnContinuedEmployment" xlink:to="iq_EarnOutIsContingentOnContinuedEmployment_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_BusinessCombinationContingentConsiderationTerm" xlink:type="locator" xlink:label="iq_BusinessCombinationContingentConsiderationTerm"/>
<link:label xml:lang="en-US" xlink:label="iq_BusinessCombinationContingentConsiderationTerm_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Business combination, contingent consideration, term. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_BusinessCombinationContingentConsiderationTerm" xlink:to="iq_BusinessCombinationContingentConsiderationTerm_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_EarnOutNotContingentOnContinuedEmployment" xlink:type="locator" xlink:label="iq_EarnOutNotContingentOnContinuedEmployment"/>
<link:label xml:lang="en-US" xlink:label="iq_EarnOutNotContingentOnContinuedEmployment_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Earn-out not contingent on the continued employment. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_EarnOutNotContingentOnContinuedEmployment" xlink:to="iq_EarnOutNotContingentOnContinuedEmployment_lbl"/>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_BusinessCombinationConsiderationTransferred1" xlink:type="locator" xlink:label="us-gaap_BusinessCombinationConsiderationTransferred1"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_BusinessCombinationConsiderationTransferred1_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Consideration transferred </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_BusinessCombinationConsiderationTransferred1" xlink:to="us-gaap_BusinessCombinationConsiderationTransferred1_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_BusinessCombinationConsiderationTransferred1_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Business Combination Consideration Transferred1 </link:label>
<link:label xml:lang="en-US" xlink:label="iq_EarnOutNotContingentOnContinuedEmployment_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Earn-Out Not Contingent on the Continued Employment </link:label>
<link:label xml:lang="en-US" xlink:label="iq_EarnOutNotContingentOnContinuedEmployment_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Earn Out Not Contingent On Continued Employment </link:label>
<link:label xml:lang="en-US" xlink:label="iq_EarnOutIsContingentOnContinuedEmployment_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Earn-Out is Contingent on the continued Employment </link:label>
<link:label xml:lang="en-US" xlink:label="iq_EarnOutIsContingentOnContinuedEmployment_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Earn Out Is Contingent On Continued Employment </link:label>
<link:label xml:lang="en-US" xlink:label="iq_BusinessCombinationContingentConsiderationTerm_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Contingent consideration, term </link:label>
<link:label xml:lang="en-US" xlink:label="iq_BusinessCombinationContingentConsiderationTerm_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Business Combination Contingent Consideration Term </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedLongTermInvestments" xlink:type="locator" xlink:label="iq_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedLongTermInvestments"/>
<link:label xml:lang="en-US" xlink:label="iq_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedLongTermInvestments_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Business combination recognized identifiable assets acquired and liabilities assumed, long-term investments. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedLongTermInvestments" xlink:to="iq_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedLongTermInvestments_lbl"/>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis" xlink:type="locator" xlink:label="us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Indefinite-lived Intangible Assets </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis" xlink:to="us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Indefinite Lived Intangible Assets By Major Class [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_IndefiniteLivedIntangibleAssetsMajorClassNameDomain" xlink:type="locator" xlink:label="us-gaap_IndefiniteLivedIntangibleAssetsMajorClassNameDomain"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IndefiniteLivedIntangibleAssetsMajorClassNameDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Indefinite-lived Intangible Assets, Major Class Name </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IndefiniteLivedIntangibleAssetsMajorClassNameDomain" xlink:to="us-gaap_IndefiniteLivedIntangibleAssetsMajorClassNameDomain_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IndefiniteLivedIntangibleAssetsMajorClassNameDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Indefinite Lived Intangible Assets Major Class Name [Domain] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedIntangibles" xlink:type="locator" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedIntangibles"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedIntangibles_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Intangible assets </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedIntangibles" xlink:to="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedIntangibles_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedIntangibles_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Business Combination Recognized Identifiable Assets Acquired And Liabilities Assumed Intangibles </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCashAndEquivalents" xlink:type="locator" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCashAndEquivalents"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCashAndEquivalents_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Cash and cash equivalents </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCashAndEquivalents" xlink:to="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCashAndEquivalents_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCashAndEquivalents_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Business Combination Recognized Identifiable Assets Acquired And Liabilities Assumed Cash And Equivalents </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssetsOther" xlink:type="locator" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssetsOther"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssetsOther_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Other current assets </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssetsOther" xlink:to="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssetsOther_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssetsOther_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Business Combination Recognized Identifiable Assets Acquired And Liabilities Assumed Current Assets Other </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedOtherNoncurrentAssets" xlink:type="locator" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedOtherNoncurrentAssets"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedOtherNoncurrentAssets_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Other non-current assets </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedOtherNoncurrentAssets" xlink:to="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedOtherNoncurrentAssets_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedOtherNoncurrentAssets_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Business Combination Recognized Identifiable Assets Acquired And Liabilities Assumed Other Noncurrent Assets </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedPropertyPlantAndEquipment" xlink:type="locator" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedPropertyPlantAndEquipment"/>
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<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedPropertyPlantAndEquipment" xlink:to="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedPropertyPlantAndEquipment_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedPropertyPlantAndEquipment_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Business Combination Recognized Identifiable Assets Acquired And Liabilities Assumed Property Plant And Equipment </link:label>
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<link:label xml:lang="en-US" xlink:label="iq_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedLongTermInvestments_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Business Combination Recognized Identifiable Assets Acquired And Liabilities Assumed Long Term Investments </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentLiabilities" xlink:type="locator" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentLiabilities"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentLiabilities_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Current liabilities </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentLiabilities" xlink:to="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentLiabilities_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentLiabilities_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Business Combination Recognized Identifiable Assets Acquired And Liabilities Assumed Current Liabilities </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedNoncurrentLiabilitiesLongTermDebt" xlink:type="locator" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedNoncurrentLiabilitiesLongTermDebt"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedNoncurrentLiabilitiesLongTermDebt_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Long-term loans </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedNoncurrentLiabilitiesLongTermDebt" xlink:to="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedNoncurrentLiabilitiesLongTermDebt_lbl"/>
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<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedDeferredTaxLiabilities" xlink:type="locator" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedDeferredTaxLiabilities"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedDeferredTaxLiabilities_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Deferred tax liabilities </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedDeferredTaxLiabilities" xlink:to="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedDeferredTaxLiabilities_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedDeferredTaxLiabilities_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Business Combination Recognized Identifiable Assets Acquired And Liabilities Assumed Deferred Tax Liabilities </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_BusinessCombinationAcquisitionOfLessThan100PercentNoncontrollingInterestFairValue" xlink:type="locator" xlink:label="us-gaap_BusinessCombinationAcquisitionOfLessThan100PercentNoncontrollingInterestFairValue"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_BusinessCombinationAcquisitionOfLessThan100PercentNoncontrollingInterestFairValue_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Noncontrolling interests </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_BusinessCombinationAcquisitionOfLessThan100PercentNoncontrollingInterestFairValue" xlink:to="us-gaap_BusinessCombinationAcquisitionOfLessThan100PercentNoncontrollingInterestFairValue_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_BusinessCombinationAcquisitionOfLessThan100PercentNoncontrollingInterestFairValue_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Business Combination Acquisition Of Less Than100 Percent Noncontrolling Interest Fair Value </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredGoodwillAndLiabilitiesAssumedLessNoncontrollingInterest" xlink:type="locator" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredGoodwillAndLiabilitiesAssumedLessNoncontrollingInterest"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredGoodwillAndLiabilitiesAssumedLessNoncontrollingInterest_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel"> Total consideration </link:label>
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<link:label xml:lang="en-US" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredGoodwillAndLiabilitiesAssumedLessNoncontrollingInterest_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Business Combination Recognized Identifiable Assets Acquired Goodwill And Liabilities Assumed Less Noncontrolling Interest </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_AcquiredIndefiniteLivedIntangibleAssetsWeightedAverageUsefulLife" xlink:type="locator" xlink:label="iq_AcquiredIndefiniteLivedIntangibleAssetsWeightedAverageUsefulLife"/>
<link:label xml:lang="en-US" xlink:label="iq_AcquiredIndefiniteLivedIntangibleAssetsWeightedAverageUsefulLife_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Acquired indefinite lived intangible assets weighted average useful life. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_AcquiredIndefiniteLivedIntangibleAssetsWeightedAverageUsefulLife" xlink:to="iq_AcquiredIndefiniteLivedIntangibleAssetsWeightedAverageUsefulLife_lbl"/>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_FinitelivedIntangibleAssetsAcquired1" xlink:type="locator" xlink:label="us-gaap_FinitelivedIntangibleAssetsAcquired1"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FinitelivedIntangibleAssetsAcquired1_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Assets value </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FinitelivedIntangibleAssetsAcquired1" xlink:to="us-gaap_FinitelivedIntangibleAssetsAcquired1_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FinitelivedIntangibleAssetsAcquired1_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Finitelived Intangible Assets Acquired1 </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_IndefinitelivedIntangibleAssetsAcquired" xlink:type="locator" xlink:label="us-gaap_IndefinitelivedIntangibleAssetsAcquired"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IndefinitelivedIntangibleAssetsAcquired_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Assets value </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IndefinitelivedIntangibleAssetsAcquired" xlink:to="us-gaap_IndefinitelivedIntangibleAssetsAcquired_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IndefinitelivedIntangibleAssetsAcquired_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Indefinitelived Intangible Assets Acquired </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_AcquiredFiniteLivedIntangibleAssetsWeightedAverageUsefulLife" xlink:type="locator" xlink:label="us-gaap_AcquiredFiniteLivedIntangibleAssetsWeightedAverageUsefulLife"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AcquiredFiniteLivedIntangibleAssetsWeightedAverageUsefulLife_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Useful lives (Years) </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AcquiredFiniteLivedIntangibleAssetsWeightedAverageUsefulLife" xlink:to="us-gaap_AcquiredFiniteLivedIntangibleAssetsWeightedAverageUsefulLife_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AcquiredFiniteLivedIntangibleAssetsWeightedAverageUsefulLife_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Acquired Finite Lived Intangible Assets Weighted Average Useful Life </link:label>
<link:label xml:lang="en-US" xlink:label="iq_AcquiredIndefiniteLivedIntangibleAssetsWeightedAverageUsefulLife_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Useful lives(Years) </link:label>
<link:label xml:lang="en-US" xlink:label="iq_AcquiredIndefiniteLivedIntangibleAssetsWeightedAverageUsefulLife_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Acquired Indefinite Lived Intangible Assets Weighted Average Useful Life </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssetsReceivablesGrossContractualAmount" xlink:type="locator" xlink:label="iq_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssetsReceivablesGrossContractualAmount"/>
<link:label xml:lang="en-US" xlink:label="iq_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssetsReceivablesGrossContractualAmount_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Business combination recognized identifiable assets acquired and liabilities assumed current assets receivables gross contractual amount. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssetsReceivablesGrossContractualAmount" xlink:to="iq_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssetsReceivablesGrossContractualAmount_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssetsReceivablesEstimatedUncollectible" xlink:type="locator" xlink:label="iq_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssetsReceivablesEstimatedUncollectible"/>
<link:label xml:lang="en-US" xlink:label="iq_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssetsReceivablesEstimatedUncollectible_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Business Combination Recognized Identifiable Assets Acquired And Liabilities Assumed Current Assets Receivables Estimated Uncollectible. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssetsReceivablesEstimatedUncollectible" xlink:to="iq_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssetsReceivablesEstimatedUncollectible_lbl"/>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssetsReceivables" xlink:type="locator" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssetsReceivables"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssetsReceivables_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Accounts receivable </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssetsReceivables" xlink:to="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssetsReceivables_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssetsReceivables_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Business Combination Recognized Identifiable Assets Acquired And Liabilities Assumed Current Assets Receivables </link:label>
<link:label xml:lang="en-US" xlink:label="iq_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssetsReceivablesGrossContractualAmount_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Gross contractual accounts receivable acquired </link:label>
<link:label xml:lang="en-US" xlink:label="iq_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssetsReceivablesGrossContractualAmount_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Business Combination Recognized Identifiable Assets Acquired And Liabilities Assumed Current Assets Receivables Gross Contractual Amount </link:label>
<link:label xml:lang="en-US" xlink:label="iq_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssetsReceivablesEstimatedUncollectible_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Contractual cash flows not expected to be collected </link:label>
<link:label xml:lang="en-US" xlink:label="iq_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssetsReceivablesEstimatedUncollectible_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Business Combination Recognized Identifiable Assets Acquired And Liabilities Assumed Current Assets Receivables Estimated Uncollectible </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_NetIncomeLoss_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Net loss </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_ShortTermDebtInvestmentsMaturityTerm" xlink:type="locator" xlink:label="iq_ShortTermDebtInvestmentsMaturityTerm"/>
<link:label xml:lang="en-US" xlink:label="iq_ShortTermDebtInvestmentsMaturityTerm_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> The maturity term of short-term debt investments. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_ShortTermDebtInvestmentsMaturityTerm" xlink:to="iq_ShortTermDebtInvestmentsMaturityTerm_lbl"/>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_InvestmentHoldingsTable" xlink:type="locator" xlink:label="us-gaap_InvestmentHoldingsTable"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_InvestmentHoldingsTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Investment Holdings [Table] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_InvestmentHoldingsTable" xlink:to="us-gaap_InvestmentHoldingsTable_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_InvestmentHoldingsTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Investment Holdings [Table] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_InvestmentTypeAxis" xlink:type="locator" xlink:label="us-gaap_InvestmentTypeAxis"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_InvestmentTypeAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Investment Type </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_InvestmentTypeAxis" xlink:to="us-gaap_InvestmentTypeAxis_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_InvestmentTypeAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Investment Type [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_InvestmentTypeCategorizationMember" xlink:type="locator" xlink:label="us-gaap_InvestmentTypeCategorizationMember"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_InvestmentTypeCategorizationMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Investments </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_InvestmentTypeCategorizationMember" xlink:to="us-gaap_InvestmentTypeCategorizationMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_InvestmentTypeCategorizationMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Investment Type Categorization [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ShortTermInvestmentsMember" xlink:type="locator" xlink:label="us-gaap_ShortTermInvestmentsMember"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShortTermInvestmentsMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Short-term Investments </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShortTermInvestmentsMember" xlink:to="us-gaap_ShortTermInvestmentsMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShortTermInvestmentsMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Short Term Investments [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_SummaryOfInvestmentHoldingsLineItems" xlink:type="locator" xlink:label="us-gaap_SummaryOfInvestmentHoldingsLineItems"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_SummaryOfInvestmentHoldingsLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Summary Of Investment Holdings [Line Items] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_SummaryOfInvestmentHoldingsLineItems" xlink:to="us-gaap_SummaryOfInvestmentHoldingsLineItems_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_SummaryOfInvestmentHoldingsLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Summary Of Investment Holdings [Line Items] </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ShortTermDebtInvestmentsMaturityTerm_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Maturity period of held-to-maturity and available-for-sale debt securities </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ShortTermDebtInvestmentsMaturityTerm_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Short Term Debt Investments Maturity Term </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_HeldToMaturitySecuritiesDebtMaturitiesPeriod" xlink:type="locator" xlink:label="iq_HeldToMaturitySecuritiesDebtMaturitiesPeriod"/>
<link:label xml:lang="en-US" xlink:label="iq_HeldToMaturitySecuritiesDebtMaturitiesPeriod_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Held to maturity securities debt maturities period. </link:label>
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<link:label xml:lang="en-US" xlink:label="iq_HeldToMaturitySecuritiesDebtMaturitiesPeriod_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Held-to-maturity debt securities maturity period </link:label>
<link:label xml:lang="en-US" xlink:label="iq_HeldToMaturitySecuritiesDebtMaturitiesPeriod_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Held To Maturity Securities Debt Maturities Period </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_PaymentsToAcquireHeldToMaturitySecurities" xlink:type="locator" xlink:label="us-gaap_PaymentsToAcquireHeldToMaturitySecurities"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PaymentsToAcquireHeldToMaturitySecurities_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Long-term debt securities, held-to-maturity </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PaymentsToAcquireHeldToMaturitySecurities" xlink:to="us-gaap_PaymentsToAcquireHeldToMaturitySecurities_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PaymentsToAcquireHeldToMaturitySecurities_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Payments To Acquire Held To Maturity Securities </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_HeldToMaturitySecuritiesNoncurrent" xlink:type="locator" xlink:label="us-gaap_HeldToMaturitySecuritiesNoncurrent"/>
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<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_HeldToMaturitySecuritiesNoncurrent" xlink:to="us-gaap_HeldToMaturitySecuritiesNoncurrent_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_HeldToMaturitySecuritiesNoncurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Held To Maturity Securities Noncurrent </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_HeldToMaturitySecuritiesCurrent" xlink:type="locator" xlink:label="us-gaap_HeldToMaturitySecuritiesCurrent"/>
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<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_HeldToMaturitySecuritiesCurrent" xlink:to="us-gaap_HeldToMaturitySecuritiesCurrent_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_HeldToMaturitySecuritiesCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Held To Maturity Securities Current </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_HeldToMaturitySecuritiesAccumulatedUnrecognizedHoldingLoss" xlink:type="locator" xlink:label="us-gaap_HeldToMaturitySecuritiesAccumulatedUnrecognizedHoldingLoss"/>
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<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_HeldToMaturitySecuritiesAccumulatedUnrecognizedHoldingLoss" xlink:to="us-gaap_HeldToMaturitySecuritiesAccumulatedUnrecognizedHoldingLoss_lbl"/>
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<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_HeldToMaturitySecuritiesAccumulatedUnrecognizedHoldingGain" xlink:type="locator" xlink:label="us-gaap_HeldToMaturitySecuritiesAccumulatedUnrecognizedHoldingGain"/>
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<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_HeldToMaturitySecuritiesAccumulatedUnrecognizedHoldingGain" xlink:to="us-gaap_HeldToMaturitySecuritiesAccumulatedUnrecognizedHoldingGain_lbl"/>
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<link:label xml:lang="en-US" xlink:label="iq_EquitySecuritiesWithoutReadilyDeterminableFairValueAmountGrossAmount_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Equity Securities Without Readily Determinable Fair Value Amount Gross Amount </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_EquitySecuritiesWithoutReadilyDeterminableFairValueUpwardPriceAdjustmentCumulativeAmount" xlink:type="locator" xlink:label="us-gaap_EquitySecuritiesWithoutReadilyDeterminableFairValueUpwardPriceAdjustmentCumulativeAmount"/>
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<link:label xml:lang="en-US" xlink:label="us-gaap_EquitySecuritiesWithoutReadilyDeterminableFairValueUpwardPriceAdjustmentCumulativeAmount_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Equity Securities Without Readily Determinable Fair Value Upward Price Adjustment Cumulative Amount </link:label>
<link:label xml:lang="en-US" xlink:label="iq_EquitySecuritiesWithoutReadilyDeterminableFairValueDownwardPriceAdjustmentIncludingImpairmentLossCumulativeAmount_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Cumulative unrealized losses (including impairment) </link:label>
<link:label xml:lang="en-US" xlink:label="iq_EquitySecuritiesWithoutReadilyDeterminableFairValueDownwardPriceAdjustmentIncludingImpairmentLossCumulativeAmount_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Equity Securities Without Readily Determinable Fair Value Downward Price Adjustment Including Impairment Loss Cumulative Amount </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_EquitySecuritiesWithoutReadilyDeterminableFairValueAmount" xlink:type="locator" xlink:label="us-gaap_EquitySecuritiesWithoutReadilyDeterminableFairValueAmount"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_EquitySecuritiesWithoutReadilyDeterminableFairValueAmount_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Total carrying amount </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_EquitySecuritiesWithoutReadilyDeterminableFairValueAmount" xlink:to="us-gaap_EquitySecuritiesWithoutReadilyDeterminableFairValueAmount_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_EquitySecuritiesWithoutReadilyDeterminableFairValueAmount_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Equity Securities Without Readily Determinable Fair Value Amount </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/srt/2020/elts/srt-2020-01-31.xsd#srt_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis" xlink:type="locator" xlink:label="srt_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis"/>
<link:label xml:lang="en-US" xlink:label="srt_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Investment, Name </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="srt_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis" xlink:to="srt_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis_lbl"/>
<link:label xml:lang="en-US" xlink:label="srt_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Schedule Of Equity Method Investment Equity Method Investee Name [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/srt/2020/elts/srt-2020-01-31.xsd#srt_EquityMethodInvesteeNameDomain" xlink:type="locator" xlink:label="srt_EquityMethodInvesteeNameDomain"/>
<link:label xml:lang="en-US" xlink:label="srt_EquityMethodInvesteeNameDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Investment, Name </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="srt_EquityMethodInvesteeNameDomain" xlink:to="srt_EquityMethodInvesteeNameDomain_lbl"/>
<link:label xml:lang="en-US" xlink:label="srt_EquityMethodInvesteeNameDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Equity Method Investee Name [Domain] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_BeijingXinAiSportsMediaTechnologyCompanyLimitedMember" xlink:type="locator" xlink:label="iq_BeijingXinAiSportsMediaTechnologyCompanyLimitedMember"/>
<link:label xml:lang="en-US" xlink:label="iq_BeijingXinAiSportsMediaTechnologyCompanyLimitedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Beijing Xin ai Sports Media Technology Company Limited. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_BeijingXinAiSportsMediaTechnologyCompanyLimitedMember" xlink:to="iq_BeijingXinAiSportsMediaTechnologyCompanyLimitedMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_BeijingXinAiSportsMediaTechnologyCompanyLimitedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Beijing Xin'ai Sports Media Technology co., LTD </link:label>
<link:label xml:lang="en-US" xlink:label="iq_BeijingXinAiSportsMediaTechnologyCompanyLimitedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Beijing Xin Ai Sports Media Technology Company Limited [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_EquitySecuritiesWithoutReadilyDeterminableFairValueImpairmentLossAnnualAmount" xlink:type="locator" xlink:label="us-gaap_EquitySecuritiesWithoutReadilyDeterminableFairValueImpairmentLossAnnualAmount"/>
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<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_EquitySecuritiesWithoutReadilyDeterminableFairValueImpairmentLossAnnualAmount" xlink:to="us-gaap_EquitySecuritiesWithoutReadilyDeterminableFairValueImpairmentLossAnnualAmount_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_EquitySecuritiesWithoutReadilyDeterminableFairValueImpairmentLossAnnualAmount_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Equity Securities Without Readily Determinable Fair Value Impairment Loss Annual Amount </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_EquitySecuritiesWithoutReadilyDeterminableFairValueUpwardPriceAdjustmentAnnualAmount" xlink:type="locator" xlink:label="us-gaap_EquitySecuritiesWithoutReadilyDeterminableFairValueUpwardPriceAdjustmentAnnualAmount"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_EquitySecuritiesWithoutReadilyDeterminableFairValueUpwardPriceAdjustmentAnnualAmount_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Gross unrealized gains (upward adjustments) </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_EquitySecuritiesWithoutReadilyDeterminableFairValueUpwardPriceAdjustmentAnnualAmount" xlink:to="us-gaap_EquitySecuritiesWithoutReadilyDeterminableFairValueUpwardPriceAdjustmentAnnualAmount_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_EquitySecuritiesWithoutReadilyDeterminableFairValueUpwardPriceAdjustmentAnnualAmount_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Equity Securities Without Readily Determinable Fair Value Upward Price Adjustment Annual Amount </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_EquitySecuritiesWithoutReadilyDeterminableFairValueDownwardPriceAdjustmentAnnualAmount" xlink:type="locator" xlink:label="us-gaap_EquitySecuritiesWithoutReadilyDeterminableFairValueDownwardPriceAdjustmentAnnualAmount"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_EquitySecuritiesWithoutReadilyDeterminableFairValueDownwardPriceAdjustmentAnnualAmount_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Gross unrealized losses (downward adjustments excluding impairment) </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_EquitySecuritiesWithoutReadilyDeterminableFairValueDownwardPriceAdjustmentAnnualAmount" xlink:to="us-gaap_EquitySecuritiesWithoutReadilyDeterminableFairValueDownwardPriceAdjustmentAnnualAmount_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_EquitySecuritiesWithoutReadilyDeterminableFairValueDownwardPriceAdjustmentAnnualAmount_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Equity Securities Without Readily Determinable Fair Value Downward Price Adjustment Annual Amount </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_EquitySecuritiesFvNiUnrealizedGainLoss" xlink:type="locator" xlink:label="us-gaap_EquitySecuritiesFvNiUnrealizedGainLoss"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_EquitySecuritiesFvNiUnrealizedGainLoss_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel"> Net unrealized gains on equity securities held </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_EquitySecuritiesFvNiUnrealizedGainLoss" xlink:to="us-gaap_EquitySecuritiesFvNiUnrealizedGainLoss_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_EquitySecuritiesFvNiUnrealizedGainLoss_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Equity Securities Fv Ni Unrealized Gain Loss </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_EquitySecuritiesFvNiRealizedGainLoss" xlink:type="locator" xlink:label="us-gaap_EquitySecuritiesFvNiRealizedGainLoss"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_EquitySecuritiesFvNiRealizedGainLoss_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Net realized gains on equity securities sold </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_EquitySecuritiesFvNiRealizedGainLoss" xlink:to="us-gaap_EquitySecuritiesFvNiRealizedGainLoss_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_EquitySecuritiesFvNiRealizedGainLoss_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Equity Securities Fv Ni Realized Gain Loss </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_EquitySecuritiesFvNiGainLoss" xlink:type="locator" xlink:label="us-gaap_EquitySecuritiesFvNiGainLoss"/>
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<link:label xml:lang="en-US" xlink:label="us-gaap_EquitySecuritiesFvNiGainLoss_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Equity Securities Fv Ni Gain Loss </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_EquityMethodInvestmentOwnershipPercentage" xlink:type="locator" xlink:label="us-gaap_EquityMethodInvestmentOwnershipPercentage"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_EquityMethodInvestmentOwnershipPercentage_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Equity method investment, ownership percentage </link:label>
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<link:label xml:lang="en-US" xlink:label="us-gaap_EquityMethodInvestmentOwnershipPercentage_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Equity Method Investment Ownership Percentage </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_EquityMethodInvestments" xlink:type="locator" xlink:label="us-gaap_EquityMethodInvestments"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_EquityMethodInvestments_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Equity method investments </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_EquityMethodInvestments" xlink:to="us-gaap_EquityMethodInvestments_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_EquityMethodInvestments_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Equity Method Investments </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_EquityMethodInvestmentDifferenceBetweenCarryingAmountAndUnderlyingEquity" xlink:type="locator" xlink:label="us-gaap_EquityMethodInvestmentDifferenceBetweenCarryingAmountAndUnderlyingEquity"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_EquityMethodInvestmentDifferenceBetweenCarryingAmountAndUnderlyingEquity_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Basis differences and investment goodwill </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_EquityMethodInvestmentDifferenceBetweenCarryingAmountAndUnderlyingEquity" xlink:to="us-gaap_EquityMethodInvestmentDifferenceBetweenCarryingAmountAndUnderlyingEquity_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_EquityMethodInvestmentDifferenceBetweenCarryingAmountAndUnderlyingEquity_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Equity Method Investment Difference Between Carrying Amount And Underlying Equity </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_AccountsReceivableNetCurrentAbstract" xlink:type="locator" xlink:label="us-gaap_AccountsReceivableNetCurrentAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AccountsReceivableNetCurrentAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Accounts Receivable, net </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AccountsReceivableNetCurrentAbstract" xlink:to="us-gaap_AccountsReceivableNetCurrentAbstract_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AccountsReceivableNetCurrentAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Accounts Receivable Net Current [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_AccountsReceivableGrossCurrent" xlink:type="locator" xlink:label="us-gaap_AccountsReceivableGrossCurrent"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AccountsReceivableGrossCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Accounts receivable </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AccountsReceivableGrossCurrent" xlink:to="us-gaap_AccountsReceivableGrossCurrent_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AccountsReceivableGrossCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Accounts Receivable Gross Current </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Allowance for credit losses </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_AccountsReceivableNetCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel"> Accounts receivable, net </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTable" xlink:type="locator" xlink:label="us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTable"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Schedule Of Accounts Notes Loans And Financing Receivable [Table] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTable" xlink:to="us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTable_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Schedule Of Accounts Notes Loans And Financing Receivable [Table] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_AccountsNotesAndLoansReceivableLineItems" xlink:type="locator" xlink:label="us-gaap_AccountsNotesAndLoansReceivableLineItems"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AccountsNotesAndLoansReceivableLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Accounts Notes And Loans Receivable [Line Items] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AccountsNotesAndLoansReceivableLineItems" xlink:to="us-gaap_AccountsNotesAndLoansReceivableLineItems_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AccountsNotesAndLoansReceivableLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Accounts Notes And Loans Receivable [Line Items] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_AllowanceForDoubtfulAccountsReceivableRollforward" xlink:type="locator" xlink:label="us-gaap_AllowanceForDoubtfulAccountsReceivableRollforward"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AllowanceForDoubtfulAccountsReceivableRollforward_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Allowance for Credit Losses </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AllowanceForDoubtfulAccountsReceivableRollforward" xlink:to="us-gaap_AllowanceForDoubtfulAccountsReceivableRollforward_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AllowanceForDoubtfulAccountsReceivableRollforward_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Allowance For Doubtful Accounts Receivable Rollforward </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_AllowanceForDoubtfulAccountsReceivable" xlink:type="locator" xlink:label="us-gaap_AllowanceForDoubtfulAccountsReceivable"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AllowanceForDoubtfulAccountsReceivable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel"> Balance at the beginning of the year </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AllowanceForDoubtfulAccountsReceivable" xlink:to="us-gaap_AllowanceForDoubtfulAccountsReceivable_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AllowanceForDoubtfulAccountsReceivable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Allowance For Doubtful Accounts Receivable </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_AllowanceForDoubtfulAccountsReceivablePeriodIncreaseDecrease" xlink:type="locator" xlink:label="us-gaap_AllowanceForDoubtfulAccountsReceivablePeriodIncreaseDecrease"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AllowanceForDoubtfulAccountsReceivablePeriodIncreaseDecrease_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Provisions </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AllowanceForDoubtfulAccountsReceivablePeriodIncreaseDecrease" xlink:to="us-gaap_AllowanceForDoubtfulAccountsReceivablePeriodIncreaseDecrease_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AllowanceForDoubtfulAccountsReceivablePeriodIncreaseDecrease_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Allowance For Doubtful Accounts Receivable Period Increase Decrease </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_AllowanceForDoubtfulAccountsReceivableWriteOffs" xlink:type="locator" xlink:label="us-gaap_AllowanceForDoubtfulAccountsReceivableWriteOffs"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AllowanceForDoubtfulAccountsReceivableWriteOffs_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Write-offs </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AllowanceForDoubtfulAccountsReceivableWriteOffs" xlink:to="us-gaap_AllowanceForDoubtfulAccountsReceivableWriteOffs_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AllowanceForDoubtfulAccountsReceivableWriteOffs_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Allowance For Doubtful Accounts Receivable Write Offs </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_AllowanceForDoubtfulAccountsReceivable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel"> Balance at the end of the year </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_PrepaidLicensedCopyrightsCurrent" xlink:type="locator" xlink:label="iq_PrepaidLicensedCopyrightsCurrent"/>
<link:label xml:lang="en-US" xlink:label="iq_PrepaidLicensedCopyrightsCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Prepaid content assets net current. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_PrepaidLicensedCopyrightsCurrent" xlink:to="iq_PrepaidLicensedCopyrightsCurrent_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_PrepaidLicensedCopyrightsNoncurrent" xlink:type="locator" xlink:label="iq_PrepaidLicensedCopyrightsNoncurrent"/>
<link:label xml:lang="en-US" xlink:label="iq_PrepaidLicensedCopyrightsNoncurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Prepaid content assets net noncurrent. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_PrepaidLicensedCopyrightsNoncurrent" xlink:to="iq_PrepaidLicensedCopyrightsNoncurrent_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_LicensedCopyrightsPrepaidAssetsNoncurrent" xlink:type="locator" xlink:label="iq_LicensedCopyrightsPrepaidAssetsNoncurrent"/>
<link:label xml:lang="en-US" xlink:label="iq_LicensedCopyrightsPrepaidAssetsNoncurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Licensed copyrights prepaid assets are recognized when the Group has yet to receive the content copyrights from the counterparty under a barter transaction but the counterparty has already received the content copyrights from the Group. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_LicensedCopyrightsPrepaidAssetsNoncurrent" xlink:to="iq_LicensedCopyrightsPrepaidAssetsNoncurrent_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_DepositsAndPrepaidRentalFeesNonCurrent" xlink:type="locator" xlink:label="iq_DepositsAndPrepaidRentalFeesNonCurrent"/>
<link:label xml:lang="en-US" xlink:label="iq_DepositsAndPrepaidRentalFeesNonCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Deposits and prepaid rental fees, noncurrent. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_DepositsAndPrepaidRentalFeesNonCurrent" xlink:to="iq_DepositsAndPrepaidRentalFeesNonCurrent_lbl"/>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_PrepaidExpenseAndOtherAssetsCurrentAbstract" xlink:type="locator" xlink:label="us-gaap_PrepaidExpenseAndOtherAssetsCurrentAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PrepaidExpenseAndOtherAssetsCurrentAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Current portion: </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PrepaidExpenseAndOtherAssetsCurrentAbstract" xlink:to="us-gaap_PrepaidExpenseAndOtherAssetsCurrentAbstract_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PrepaidExpenseAndOtherAssetsCurrentAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Prepaid Expense And Other Assets Current [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ContractWithCustomerAssetNetCurrent" xlink:type="locator" xlink:label="us-gaap_ContractWithCustomerAssetNetCurrent"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ContractWithCustomerAssetNetCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Contract assets </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ContractWithCustomerAssetNetCurrent" xlink:to="us-gaap_ContractWithCustomerAssetNetCurrent_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ContractWithCustomerAssetNetCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Contract With Customer Asset Net Current </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ValueAddedTaxReceivable" xlink:type="locator" xlink:label="us-gaap_ValueAddedTaxReceivable"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ValueAddedTaxReceivable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> VAT prepayments </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ValueAddedTaxReceivable" xlink:to="us-gaap_ValueAddedTaxReceivable_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ValueAddedTaxReceivable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Value Added Tax Receivable </link:label>
<link:label xml:lang="en-US" xlink:label="iq_PrepaidLicensedCopyrightsCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Prepaid licensed copyrights </link:label>
<link:label xml:lang="en-US" xlink:label="iq_PrepaidLicensedCopyrightsCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Prepaid Licensed Copyrights Current </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_OtherReceivablesNetCurrent" xlink:type="locator" xlink:label="us-gaap_OtherReceivablesNetCurrent"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OtherReceivablesNetCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Receivables from online payment agencies </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_OtherReceivablesNetCurrent" xlink:to="us-gaap_OtherReceivablesNetCurrent_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OtherReceivablesNetCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Other Receivables Net Current </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_Supplies" xlink:type="locator" xlink:label="us-gaap_Supplies"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_Supplies_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Advances to suppliers </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_Supplies" xlink:to="us-gaap_Supplies_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_Supplies_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Supplies </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_PrepaidExpenseCurrent" xlink:type="locator" xlink:label="us-gaap_PrepaidExpenseCurrent"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PrepaidExpenseCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Prepaid expenses </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PrepaidExpenseCurrent" xlink:to="us-gaap_PrepaidExpenseCurrent_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PrepaidExpenseCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Prepaid Expense Current </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_PrepaidRent" xlink:type="locator" xlink:label="us-gaap_PrepaidRent"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PrepaidRent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Deposits and prepaid rental fees </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PrepaidRent" xlink:to="us-gaap_PrepaidRent_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PrepaidRent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Prepaid Rent </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_OtherPrepaidExpenseCurrent" xlink:type="locator" xlink:label="us-gaap_OtherPrepaidExpenseCurrent"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OtherPrepaidExpenseCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Others </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_OtherPrepaidExpenseCurrent" xlink:to="us-gaap_OtherPrepaidExpenseCurrent_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OtherPrepaidExpenseCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Other Prepaid Expense Current </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_PrepaidExpenseAndOtherAssetsCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel"> Prepayments and other assets, current </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_PrepaidExpenseAndOtherAssetsNoncurrentAbstract" xlink:type="locator" xlink:label="us-gaap_PrepaidExpenseAndOtherAssetsNoncurrentAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PrepaidExpenseAndOtherAssetsNoncurrentAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Non-current portion: </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PrepaidExpenseAndOtherAssetsNoncurrentAbstract" xlink:to="us-gaap_PrepaidExpenseAndOtherAssetsNoncurrentAbstract_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PrepaidExpenseAndOtherAssetsNoncurrentAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Prepaid Expense And Other Assets Noncurrent [Abstract] </link:label>
<link:label xml:lang="en-US" xlink:label="iq_PrepaidLicensedCopyrightsNoncurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Prepaid licensed copyrights </link:label>
<link:label xml:lang="en-US" xlink:label="iq_PrepaidLicensedCopyrightsNoncurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Prepaid Licensed Copyrights Noncurrent </link:label>
<link:label xml:lang="en-US" xlink:label="iq_LicensedCopyrightsPrepaidAssetsNoncurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Licensed copyrights prepaid assets </link:label>
<link:label xml:lang="en-US" xlink:label="iq_LicensedCopyrightsPrepaidAssetsNoncurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Licensed Copyrights Prepaid Assets Noncurrent </link:label>
<link:label xml:lang="en-US" xlink:label="iq_DepositsAndPrepaidRentalFeesNonCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Deposits and prepaid rental fees </link:label>
<link:label xml:lang="en-US" xlink:label="iq_DepositsAndPrepaidRentalFeesNonCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Deposits And Prepaid Rental Fees Non Current </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_PrepaidExpenseOtherNoncurrent" xlink:type="locator" xlink:label="us-gaap_PrepaidExpenseOtherNoncurrent"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PrepaidExpenseOtherNoncurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Others </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PrepaidExpenseOtherNoncurrent" xlink:to="us-gaap_PrepaidExpenseOtherNoncurrent_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PrepaidExpenseOtherNoncurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Prepaid Expense Other Noncurrent </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_PrepaidExpenseAndOtherAssetsNoncurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel"> Prepayments and other assets, noncurrent </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_PrepaymentsAndOtherAssetsLineItems" xlink:type="locator" xlink:label="iq_PrepaymentsAndOtherAssetsLineItems"/>
<link:label xml:lang="en-US" xlink:label="iq_PrepaymentsAndOtherAssetsLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Prepayments and other assets. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_PrepaymentsAndOtherAssetsLineItems" xlink:to="iq_PrepaymentsAndOtherAssetsLineItems_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_ScheduleOfPrepaymentsAndOtherAssetsTable" xlink:type="locator" xlink:label="iq_ScheduleOfPrepaymentsAndOtherAssetsTable"/>
<link:label xml:lang="en-US" xlink:label="iq_ScheduleOfPrepaymentsAndOtherAssetsTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Schedule of prepayments and other assets. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_ScheduleOfPrepaymentsAndOtherAssetsTable" xlink:to="iq_ScheduleOfPrepaymentsAndOtherAssetsTable_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_ScheduleOfPrepaymentsAndOtherAssetsTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Schedule Of Prepayments And Other Assets [Table] </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ScheduleOfPrepaymentsAndOtherAssetsTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Schedule Of Prepayments And Other Assets [Table] </link:label>
<link:label xml:lang="en-US" xlink:label="iq_PrepaymentsAndOtherAssetsLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Prepayments And Other Assets [Line Items] </link:label>
<link:label xml:lang="en-US" xlink:label="iq_PrepaymentsAndOtherAssetsLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Prepayments And Other Assets [Line Items] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ContractWithCustomerAssetCreditLossExpense" xlink:type="locator" xlink:label="us-gaap_ContractWithCustomerAssetCreditLossExpense"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ContractWithCustomerAssetCreditLossExpense_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Provisions (reversal) charged against the allowance for credit losses </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ContractWithCustomerAssetCreditLossExpense" xlink:to="us-gaap_ContractWithCustomerAssetCreditLossExpense_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ContractWithCustomerAssetCreditLossExpense_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Contract With Customer Asset Credit Loss Expense </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ContractWithCustomerAssetAllowanceForCreditLossWriteoff" xlink:type="locator" xlink:label="us-gaap_ContractWithCustomerAssetAllowanceForCreditLossWriteoff"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ContractWithCustomerAssetAllowanceForCreditLossWriteoff_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Write-offs charged against the allowance for credit losses </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ContractWithCustomerAssetAllowanceForCreditLossWriteoff" xlink:to="us-gaap_ContractWithCustomerAssetAllowanceForCreditLossWriteoff_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ContractWithCustomerAssetAllowanceForCreditLossWriteoff_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Contract With Customer Asset Allowance For Credit Loss Writeoff </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_AllowanceForCreditLossesOnOtherCurrentAssets" xlink:type="locator" xlink:label="iq_AllowanceForCreditLossesOnOtherCurrentAssets"/>
<link:label xml:lang="en-US" xlink:label="iq_AllowanceForCreditLossesOnOtherCurrentAssets_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Allowance for credit losses on other current assets. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_AllowanceForCreditLossesOnOtherCurrentAssets" xlink:to="iq_AllowanceForCreditLossesOnOtherCurrentAssets_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_WriteOffsOnOtherAssetsCurrent" xlink:type="locator" xlink:label="iq_WriteOffsOnOtherAssetsCurrent"/>
<link:label xml:lang="en-US" xlink:label="iq_WriteOffsOnOtherAssetsCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Write-offs on other assets current. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_WriteOffsOnOtherAssetsCurrent" xlink:to="iq_WriteOffsOnOtherAssetsCurrent_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_AllowanceForCreditLossesOnOtherCurrentAssets_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Allowance for credit losses on other current assets </link:label>
<link:label xml:lang="en-US" xlink:label="iq_AllowanceForCreditLossesOnOtherCurrentAssets_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Allowance For Credit Losses On Other Current Assets </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ProvisionForDoubtfulAccounts" xlink:type="locator" xlink:label="us-gaap_ProvisionForDoubtfulAccounts"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ProvisionForDoubtfulAccounts_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Provisions (reversal) charged against the allowance to supplies </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ProvisionForDoubtfulAccounts" xlink:to="us-gaap_ProvisionForDoubtfulAccounts_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ProvisionForDoubtfulAccounts_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Provision For Doubtful Accounts </link:label>
<link:label xml:lang="en-US" xlink:label="iq_WriteOffsOnOtherAssetsCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Write-offs charged against the allowance </link:label>
<link:label xml:lang="en-US" xlink:label="iq_WriteOffsOnOtherAssetsCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Write Offs On Other Assets Current </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_FiniteLivedLicenseAgreementsNet" xlink:type="locator" xlink:label="iq_FiniteLivedLicenseAgreementsNet"/>
<link:label xml:lang="en-US" xlink:label="iq_FiniteLivedLicenseAgreementsNet_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Finite lived license agreement net. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_FiniteLivedLicenseAgreementsNet" xlink:to="iq_FiniteLivedLicenseAgreementsNet_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_FiniteLivedLicenseAgreementsNetNoncurrent" xlink:type="locator" xlink:label="iq_FiniteLivedLicenseAgreementsNetNoncurrent"/>
<link:label xml:lang="en-US" xlink:label="iq_FiniteLivedLicenseAgreementsNetNoncurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Finite lived license agreements net noncurrent. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_FiniteLivedLicenseAgreementsNetNoncurrent" xlink:to="iq_FiniteLivedLicenseAgreementsNetNoncurrent_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_FiniteLivedLicenseAgreementsNetCurrent" xlink:type="locator" xlink:label="iq_FiniteLivedLicenseAgreementsNetCurrent"/>
<link:label xml:lang="en-US" xlink:label="iq_FiniteLivedLicenseAgreementsNetCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Finite lived license agreements net current. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_FiniteLivedLicenseAgreementsNetCurrent" xlink:to="iq_FiniteLivedLicenseAgreementsNetCurrent_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_BroadcastingRightsMember" xlink:type="locator" xlink:label="iq_BroadcastingRightsMember"/>
<link:label xml:lang="en-US" xlink:label="iq_BroadcastingRightsMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Broadcasting rights. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_BroadcastingRightsMember" xlink:to="iq_BroadcastingRightsMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_BroadcastingRightsMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Broadcasting Rights </link:label>
<link:label xml:lang="en-US" xlink:label="iq_BroadcastingRightsMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Broadcasting Rights [Member] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_SublicensingRightsMember" xlink:type="locator" xlink:label="iq_SublicensingRightsMember"/>
<link:label xml:lang="en-US" xlink:label="iq_SublicensingRightsMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Sublicensing rights. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_SublicensingRightsMember" xlink:to="iq_SublicensingRightsMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_SublicensingRightsMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Sublicensing Rights </link:label>
<link:label xml:lang="en-US" xlink:label="iq_SublicensingRightsMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Sublicensing Rights [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_FiniteLivedLicenseAgreementsGross" xlink:type="locator" xlink:label="us-gaap_FiniteLivedLicenseAgreementsGross"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FiniteLivedLicenseAgreementsGross_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Finite-Lived License Agreements, Gross </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FiniteLivedLicenseAgreementsGross" xlink:to="us-gaap_FiniteLivedLicenseAgreementsGross_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FiniteLivedLicenseAgreementsGross_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Finite Lived License Agreements Gross </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FiniteLivedLicenseAgreementsAccumulatedAmortization_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Finite-Lived License Agreements, Accumulated Amortization </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FiniteLivedLicenseAgreementsAccumulatedAmortization_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Finite Lived License Agreements Accumulated Amortization </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FiniteLivedLicenseAgreementsImpairmentAmount_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Finite-Lived License Agreements, Impairment Amount </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FiniteLivedLicenseAgreementsImpairmentAmount_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Finite Lived License Agreements Impairment Amount </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FiniteLivedLicenseAgreementsNet_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel"> Finite-Lived License Agreements, Net </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FiniteLivedLicenseAgreementsNet_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Finite Lived License Agreements Net </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FiniteLivedLicenseAgreementsGrossCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Finite-Lived License Agreements, Gross, Current </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FiniteLivedLicenseAgreementsGrossCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Finite Lived License Agreements Gross Current </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FiniteLivedLicenseAgreementsAccumulatedAmortizationCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Finite-Lived License Agreements, Accumulated Amortization, Current </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FiniteLivedLicenseAgreementsAccumulatedAmortizationCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Finite Lived License Agreements Accumulated Amortization Current </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FiniteLivedLicenseAgreementsImpairmentAmountCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Finite-Lived License Agreements, Impairment Amount, Current </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FiniteLivedLicenseAgreementsImpairmentAmountCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Finite Lived License Agreements Impairment Amount Current </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FiniteLivedLicenseAgreementsNetCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel"> Net carrying value, current portion </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FiniteLivedLicenseAgreementsNetCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Finite Lived License Agreements Net Current </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FiniteLivedLicenseAgreementsGrossNoncurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Gross carrying value, non-current portion </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FiniteLivedLicenseAgreementsGrossNoncurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Finite Lived License Agreements Gross Noncurrent </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FiniteLivedLicenseAgreementsAccumulatedAmortizationNoncurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Finite-Lived License Agreements, Accumulated Amortization, Non-current </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FiniteLivedLicenseAgreementsAccumulatedAmortizationNoncurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Finite Lived License Agreements Accumulated Amortization Noncurrent </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FiniteLivedLicenseAgreementsImpairmentAmountNoncurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Finite-Lived License Agreements, Impairment Amount, Non-current </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FiniteLivedLicenseAgreementsImpairmentAmountNoncurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Finite Lived License Agreements Impairment Amount Noncurrent </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FiniteLivedLicenseAgreementsNetNoncurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel"> Net carrying value, non-current portion </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FiniteLivedLicenseAgreementsNetNoncurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Finite Lived License Agreements Net Noncurrent </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_CostOfGoodsAndServicesSoldAmortization" xlink:type="locator" xlink:label="us-gaap_CostOfGoodsAndServicesSoldAmortization"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CostOfGoodsAndServicesSoldAmortization_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Amortization expense </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CostOfGoodsAndServicesSoldAmortization" xlink:to="us-gaap_CostOfGoodsAndServicesSoldAmortization_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CostOfGoodsAndServicesSoldAmortization_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Cost Of Goods And Services Sold Amortization </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_FiniteLivedLicensedCopyrightsNetAmortizationExpenseRollingMaturityAbstract" xlink:type="locator" xlink:label="iq_FiniteLivedLicensedCopyrightsNetAmortizationExpenseRollingMaturityAbstract"/>
<link:label xml:lang="en-US" xlink:label="iq_FiniteLivedLicensedCopyrightsNetAmortizationExpenseRollingMaturityAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Finite lived licensed copyrights net amortization expense rolling maturity abstract. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_FiniteLivedLicensedCopyrightsNetAmortizationExpenseRollingMaturityAbstract" xlink:to="iq_FiniteLivedLicensedCopyrightsNetAmortizationExpenseRollingMaturityAbstract_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_FiniteLivedLicensedCopyrightsAmortizationExpenseNextRollingTwelveMonths" xlink:type="locator" xlink:label="iq_FiniteLivedLicensedCopyrightsAmortizationExpenseNextRollingTwelveMonths"/>
<link:label xml:lang="en-US" xlink:label="iq_FiniteLivedLicensedCopyrightsAmortizationExpenseNextRollingTwelveMonths_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Finite lived licensed copyrights amortization expense next rolling twelve months. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_FiniteLivedLicensedCopyrightsAmortizationExpenseNextRollingTwelveMonths" xlink:to="iq_FiniteLivedLicensedCopyrightsAmortizationExpenseNextRollingTwelveMonths_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_FiniteLivedLicensedCopyrightsAmortizationExpenseRollingYearTwo" xlink:type="locator" xlink:label="iq_FiniteLivedLicensedCopyrightsAmortizationExpenseRollingYearTwo"/>
<link:label xml:lang="en-US" xlink:label="iq_FiniteLivedLicensedCopyrightsAmortizationExpenseRollingYearTwo_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Finite lived licensed copyrights amortization expense rolling year two. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_FiniteLivedLicensedCopyrightsAmortizationExpenseRollingYearTwo" xlink:to="iq_FiniteLivedLicensedCopyrightsAmortizationExpenseRollingYearTwo_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_FiniteLivedLicensedCopyrightsAmortizationExpenseRollingYearThree" xlink:type="locator" xlink:label="iq_FiniteLivedLicensedCopyrightsAmortizationExpenseRollingYearThree"/>
<link:label xml:lang="en-US" xlink:label="iq_FiniteLivedLicensedCopyrightsAmortizationExpenseRollingYearThree_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Finite lived licensed copyrights amortization expense rolling year three. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_FiniteLivedLicensedCopyrightsAmortizationExpenseRollingYearThree" xlink:to="iq_FiniteLivedLicensedCopyrightsAmortizationExpenseRollingYearThree_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_FiniteLivedLicensedCopyrightsNetAmortizationExpenseRollingMaturityAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Estimated amortization expense </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FiniteLivedLicensedCopyrightsNetAmortizationExpenseRollingMaturityAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Finite Lived Licensed Copyrights Net Amortization Expense Rolling Maturity [Abstract] </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FiniteLivedLicensedCopyrightsAmortizationExpenseNextRollingTwelveMonths_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Within 1 year </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FiniteLivedLicensedCopyrightsAmortizationExpenseNextRollingTwelveMonths_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Finite Lived Licensed Copyrights Amortization Expense Next Rolling Twelve Months </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FiniteLivedLicensedCopyrightsAmortizationExpenseRollingYearTwo_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Between 1 and 2 years </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FiniteLivedLicensedCopyrightsAmortizationExpenseRollingYearTwo_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Finite Lived Licensed Copyrights Amortization Expense Rolling Year Two </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FiniteLivedLicensedCopyrightsAmortizationExpenseRollingYearThree_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Between 2 and 3 years </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FiniteLivedLicensedCopyrightsAmortizationExpenseRollingYearThree_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Finite Lived Licensed Copyrights Amortization Expense Rolling Year Three </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_NoncashOrPartNoncashAcquisitionPayablesAssumed1" xlink:type="locator" xlink:label="us-gaap_NoncashOrPartNoncashAcquisitionPayablesAssumed1"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_NoncashOrPartNoncashAcquisitionPayablesAssumed1_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Acquisition of licensed copyrights included incurrent liabilities </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_NoncashOrPartNoncashAcquisitionPayablesAssumed1" xlink:to="us-gaap_NoncashOrPartNoncashAcquisitionPayablesAssumed1_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_NoncashOrPartNoncashAcquisitionPayablesAssumed1_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Noncash Or Part Noncash Acquisition Payables Assumed1 </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_NoncashOrPartNoncashAcquisitionNetNonmonetaryAssetsAcquiredLiabilitiesAssumed1" xlink:type="locator" xlink:label="us-gaap_NoncashOrPartNoncashAcquisitionNetNonmonetaryAssetsAcquiredLiabilitiesAssumed1"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_NoncashOrPartNoncashAcquisitionNetNonmonetaryAssetsAcquiredLiabilitiesAssumed1_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Acquisition of licensed copyrights from nonmonetary content exchanges </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_NoncashOrPartNoncashAcquisitionNetNonmonetaryAssetsAcquiredLiabilitiesAssumed1" xlink:to="us-gaap_NoncashOrPartNoncashAcquisitionNetNonmonetaryAssetsAcquiredLiabilitiesAssumed1_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_NoncashOrPartNoncashAcquisitionNetNonmonetaryAssetsAcquiredLiabilitiesAssumed1_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Noncash Or Part Noncash Acquisition Net Nonmonetary Assets Acquired Liabilities Assumed1 </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_TechnologyMember" xlink:type="locator" xlink:label="iq_TechnologyMember"/>
<link:label xml:lang="en-US" xlink:label="iq_TechnologyMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Technology. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_TechnologyMember" xlink:to="iq_TechnologyMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_TechnologyMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Technology </link:label>
<link:label xml:lang="en-US" xlink:label="iq_TechnologyMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Technology [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsGross" xlink:type="locator" xlink:label="us-gaap_FiniteLivedIntangibleAssetsGross"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FiniteLivedIntangibleAssetsGross_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Gross carrying value </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FiniteLivedIntangibleAssetsGross" xlink:to="us-gaap_FiniteLivedIntangibleAssetsGross_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FiniteLivedIntangibleAssetsGross_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Finite Lived Intangible Assets Gross </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FiniteLivedIntangibleAssetsAccumulatedAmortizationAndImpairment_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel"> Accumulated amortization and impairment </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FiniteLivedIntangibleAssetsAccumulatedAmortizationAndImpairment_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Finite Lived Intangible Assets Accumulated Amortization And Impairment </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsNet" xlink:type="locator" xlink:label="us-gaap_FiniteLivedIntangibleAssetsNet"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FiniteLivedIntangibleAssetsNet_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel"> Net carrying value </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FiniteLivedIntangibleAssetsNet" xlink:to="us-gaap_FiniteLivedIntangibleAssetsNet_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FiniteLivedIntangibleAssetsNet_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Finite Lived Intangible Assets Net </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_FiniteAndIndefiniteLivedIntangibleAssetsAbstract" xlink:type="locator" xlink:label="iq_FiniteAndIndefiniteLivedIntangibleAssetsAbstract"/>
<link:label xml:lang="en-US" xlink:label="iq_FiniteAndIndefiniteLivedIntangibleAssetsAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Finite and Indefinite Lived Intangible Assets </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_FiniteAndIndefiniteLivedIntangibleAssetsAbstract" xlink:to="iq_FiniteAndIndefiniteLivedIntangibleAssetsAbstract_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_FiniteAndIndefiniteLivedIntangibleAssetsAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Finite and Indefinite Lived Intangible Assets [Abstract] </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FiniteAndIndefiniteLivedIntangibleAssetsAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Finite And Indefinite Lived Intangible Assets [Abstract] </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_FiniteLivedIntangibleAssetsNet_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Finite-lived intangible assets </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_IndefiniteLivedIntangibleAssetsExcludingGoodwill" xlink:type="locator" xlink:label="us-gaap_IndefiniteLivedIntangibleAssetsExcludingGoodwill"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IndefiniteLivedIntangibleAssetsExcludingGoodwill_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Indefinite-lived intangible assets </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IndefiniteLivedIntangibleAssetsExcludingGoodwill" xlink:to="us-gaap_IndefiniteLivedIntangibleAssetsExcludingGoodwill_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IndefiniteLivedIntangibleAssetsExcludingGoodwill_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Indefinite Lived Intangible Assets Excluding Goodwill </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_IntangibleAssetsNetExcludingGoodwill_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel"> Total </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_FiniteAndIndefiniteLivedIntangibleAssetsLineItems" xlink:type="locator" xlink:label="iq_FiniteAndIndefiniteLivedIntangibleAssetsLineItems"/>
<link:label xml:lang="en-US" xlink:label="iq_FiniteAndIndefiniteLivedIntangibleAssetsLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Finite and indefinite lived intangible assets. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_FiniteAndIndefiniteLivedIntangibleAssetsLineItems" xlink:to="iq_FiniteAndIndefiniteLivedIntangibleAssetsLineItems_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_FiniteAndIndefiniteLivedIntangibleAssetsTable" xlink:type="locator" xlink:label="iq_FiniteAndIndefiniteLivedIntangibleAssetsTable"/>
<link:label xml:lang="en-US" xlink:label="iq_FiniteAndIndefiniteLivedIntangibleAssetsTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Finite and indefinite lived intangible assets. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_FiniteAndIndefiniteLivedIntangibleAssetsTable" xlink:to="iq_FiniteAndIndefiniteLivedIntangibleAssetsTable_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_FiniteAndIndefiniteLivedIntangibleAssetsTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Finite And Indefinite Lived Intangible Assets [Table] </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FiniteAndIndefiniteLivedIntangibleAssetsTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Finite And Indefinite Lived Intangible Assets [Table] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_PurchaseAgreementMember" xlink:type="locator" xlink:label="iq_PurchaseAgreementMember"/>
<link:label xml:lang="en-US" xlink:label="iq_PurchaseAgreementMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Purchase agreement. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_PurchaseAgreementMember" xlink:to="iq_PurchaseAgreementMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_PurchaseAgreementMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Purchase Agreement </link:label>
<link:label xml:lang="en-US" xlink:label="iq_PurchaseAgreementMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Purchase Agreement [Member] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_TrafficAcquisitionAgreementTrademarksAndNonCompeteMember" xlink:type="locator" xlink:label="iq_TrafficAcquisitionAgreementTrademarksAndNonCompeteMember"/>
<link:label xml:lang="en-US" xlink:label="iq_TrafficAcquisitionAgreementTrademarksAndNonCompeteMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Traffic acquisition agreement, trademarks and non-compete member. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_TrafficAcquisitionAgreementTrademarksAndNonCompeteMember" xlink:to="iq_TrafficAcquisitionAgreementTrademarksAndNonCompeteMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_TrafficAcquisitionAgreementTrademarksAndNonCompeteMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Traffic Acquisition Agreement, Trademarks and Non-compete </link:label>
<link:label xml:lang="en-US" xlink:label="iq_TrafficAcquisitionAgreementTrademarksAndNonCompeteMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Traffic Acquisition Agreement Trademarks And Non Compete [Member] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_NonCompeteMember" xlink:type="locator" xlink:label="iq_NonCompeteMember"/>
<link:label xml:lang="en-US" xlink:label="iq_NonCompeteMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Non-compete. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_NonCompeteMember" xlink:to="iq_NonCompeteMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_NonCompeteMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Non-compete </link:label>
<link:label xml:lang="en-US" xlink:label="iq_NonCompeteMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Non Compete [Member] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_ClassBOrdinarySharesMember" xlink:type="locator" xlink:label="iq_ClassBOrdinarySharesMember"/>
<link:label xml:lang="en-US" xlink:label="iq_ClassBOrdinarySharesMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Class B ordinary shares. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_ClassBOrdinarySharesMember" xlink:to="iq_ClassBOrdinarySharesMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_ClassBOrdinarySharesMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Class B Ordinary Shares </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ClassBOrdinarySharesMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Class B Ordinary Shares [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/srt/2020/elts/srt-2020-01-31.xsd#srt_StatementScenarioAxis" xlink:type="locator" xlink:label="srt_StatementScenarioAxis"/>
<link:label xml:lang="en-US" xlink:label="srt_StatementScenarioAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Scenario </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="srt_StatementScenarioAxis" xlink:to="srt_StatementScenarioAxis_lbl"/>
<link:label xml:lang="en-US" xlink:label="srt_StatementScenarioAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Statement Scenario [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/srt/2020/elts/srt-2020-01-31.xsd#srt_ScenarioUnspecifiedDomain" xlink:type="locator" xlink:label="srt_ScenarioUnspecifiedDomain"/>
<link:label xml:lang="en-US" xlink:label="srt_ScenarioUnspecifiedDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Scenario </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="srt_ScenarioUnspecifiedDomain" xlink:to="srt_ScenarioUnspecifiedDomain_lbl"/>
<link:label xml:lang="en-US" xlink:label="srt_ScenarioUnspecifiedDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Scenario Unspecified [Domain] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_UsefulLivesOfAcquiredSetOfAssetsUnchangedMember" xlink:type="locator" xlink:label="iq_UsefulLivesOfAcquiredSetOfAssetsUnchangedMember"/>
<link:label xml:lang="en-US" xlink:label="iq_UsefulLivesOfAcquiredSetOfAssetsUnchangedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Useful lives of acquired set of assets unchanged member. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_UsefulLivesOfAcquiredSetOfAssetsUnchangedMember" xlink:to="iq_UsefulLivesOfAcquiredSetOfAssetsUnchangedMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_UsefulLivesOfAcquiredSetOfAssetsUnchangedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Useful Lives of Acquired Set of Assets Unchanged </link:label>
<link:label xml:lang="en-US" xlink:label="iq_UsefulLivesOfAcquiredSetOfAssetsUnchangedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Useful Lives Of Acquired Set Of Assets Unchanged [Member] </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FiniteAndIndefiniteLivedIntangibleAssetsLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Finite-lived Intangibles and Indefinite-Lived Intangible Assets [Line Items] </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FiniteAndIndefiniteLivedIntangibleAssetsLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Finite And Indefinite Lived Intangible Assets [Line Items] </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_StockIssuedDuringPeriodSharesNewIssues_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Stock issued during period, shares </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_FinitelivedIntangibleAssetsAcquired1_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Intangible assets </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_FiniteLivedIntangibleAssetUsefulLife_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Intangible assets estimated useful life </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_AmortizationOfIntangibleAssets" xlink:type="locator" xlink:label="us-gaap_AmortizationOfIntangibleAssets"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AmortizationOfIntangibleAssets_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Amortization of intangible assets </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AmortizationOfIntangibleAssets" xlink:to="us-gaap_AmortizationOfIntangibleAssets_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AmortizationOfIntangibleAssets_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Amortization Of Intangible Assets </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_ProfitLoss_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Net loss </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_EarningsPerShareBasic_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Net loss per share </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_IntangibleAssetsNetExcludingGoodwill_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/positiveTerseLabel"> Finite-lived intangibles and Indefinite-lived intangible assets </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_IndefinitelivedIntangibleAssetsAcquired_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Intangible assets </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ImpairmentOfIntangibleAssetsFinitelived" xlink:type="locator" xlink:label="us-gaap_ImpairmentOfIntangibleAssetsFinitelived"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ImpairmentOfIntangibleAssetsFinitelived_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Impairment charges on intangible assets </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ImpairmentOfIntangibleAssetsFinitelived" xlink:to="us-gaap_ImpairmentOfIntangibleAssetsFinitelived_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ImpairmentOfIntangibleAssetsFinitelived_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Impairment Of Intangible Assets Finitelived </link:label>
<link:label xml:lang="en-US" xlink:label="iq_IntangibleAssetsExcludingLicensedCopyrightsMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Intangible Assets Excluding Licensed Copyrights </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FiniteAndIndefiniteLivedIntangibleAssetsLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Finite And Indefinite Lived Intangible Assets [Line Items] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ImpairmentOfIntangibleAssetsIndefinitelivedExcludingGoodwill" xlink:type="locator" xlink:label="us-gaap_ImpairmentOfIntangibleAssetsIndefinitelivedExcludingGoodwill"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ImpairmentOfIntangibleAssetsIndefinitelivedExcludingGoodwill_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Impairment charges on intangible assets </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ImpairmentOfIntangibleAssetsIndefinitelivedExcludingGoodwill" xlink:to="us-gaap_ImpairmentOfIntangibleAssetsIndefinitelivedExcludingGoodwill_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ImpairmentOfIntangibleAssetsIndefinitelivedExcludingGoodwill_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Impairment Of Intangible Assets Indefinitelived Excluding Goodwill </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseNextRollingTwelveMonths" xlink:type="locator" xlink:label="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseNextRollingTwelveMonths"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseNextRollingTwelveMonths_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Within 1 year </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseNextRollingTwelveMonths" xlink:to="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseNextRollingTwelveMonths_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseNextRollingTwelveMonths_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Finite Lived Intangible Assets Amortization Expense Next Rolling Twelve Months </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseRollingYearTwo" xlink:type="locator" xlink:label="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseRollingYearTwo"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseRollingYearTwo_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Between 1 and 2 years </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseRollingYearTwo" xlink:to="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseRollingYearTwo_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseRollingYearTwo_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Finite Lived Intangible Assets Amortization Expense Rolling Year Two </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseRollingYearThree" xlink:type="locator" xlink:label="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseRollingYearThree"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseRollingYearThree_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Between 2 and 3 years </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseRollingYearThree" xlink:to="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseRollingYearThree_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseRollingYearThree_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Finite Lived Intangible Assets Amortization Expense Rolling Year Three </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseRollingYearFour" xlink:type="locator" xlink:label="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseRollingYearFour"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseRollingYearFour_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Between 3 and 4 years </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseRollingYearFour" xlink:to="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseRollingYearFour_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseRollingYearFour_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Finite Lived Intangible Assets Amortization Expense Rolling Year Four </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseRollingYearFive" xlink:type="locator" xlink:label="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseRollingYearFive"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseRollingYearFive_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Between 4 and 5 years </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseRollingYearFive" xlink:to="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseRollingYearFive_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseRollingYearFive_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Finite Lived Intangible Assets Amortization Expense Rolling Year Five </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_FilmMonetizedOnItsOwnAndFilmMonetizedInFilmGroupLessAmortizationExpenseAndImpairmentReleased" xlink:type="locator" xlink:label="iq_FilmMonetizedOnItsOwnAndFilmMonetizedInFilmGroupLessAmortizationExpenseAndImpairmentReleased"/>
<link:label xml:lang="en-US" xlink:label="iq_FilmMonetizedOnItsOwnAndFilmMonetizedInFilmGroupLessAmortizationExpenseAndImpairmentReleased_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Film monetized on its own and film monetized in film group less amortization expense and impairment released. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_FilmMonetizedOnItsOwnAndFilmMonetizedInFilmGroupLessAmortizationExpenseAndImpairmentReleased" xlink:to="iq_FilmMonetizedOnItsOwnAndFilmMonetizedInFilmGroupLessAmortizationExpenseAndImpairmentReleased_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_FilmMonetizedOnItsOwnAndFilmMonetizedInFilmGroupLessImpairmentCapitalizedCostProduction" xlink:type="locator" xlink:label="iq_FilmMonetizedOnItsOwnAndFilmMonetizedInFilmGroupLessImpairmentCapitalizedCostProduction"/>
<link:label xml:lang="en-US" xlink:label="iq_FilmMonetizedOnItsOwnAndFilmMonetizedInFilmGroupLessImpairmentCapitalizedCostProduction_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Film monetized on its own and film monetized in film group less impairment capitalized cost production. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_FilmMonetizedOnItsOwnAndFilmMonetizedInFilmGroupLessImpairmentCapitalizedCostProduction" xlink:to="iq_FilmMonetizedOnItsOwnAndFilmMonetizedInFilmGroupLessImpairmentCapitalizedCostProduction_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_FilmMonetizedOnItsOwnAndFilmMonetizedInFilmGroupLessImpairmentCapitalizedCostDevelopment" xlink:type="locator" xlink:label="iq_FilmMonetizedOnItsOwnAndFilmMonetizedInFilmGroupLessImpairmentCapitalizedCostDevelopment"/>
<link:label xml:lang="en-US" xlink:label="iq_FilmMonetizedOnItsOwnAndFilmMonetizedInFilmGroupLessImpairmentCapitalizedCostDevelopment_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Film monetized on its own and film monetized in film group less impairment capitalized cost development. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_FilmMonetizedOnItsOwnAndFilmMonetizedInFilmGroupLessImpairmentCapitalizedCostDevelopment" xlink:to="iq_FilmMonetizedOnItsOwnAndFilmMonetizedInFilmGroupLessImpairmentCapitalizedCostDevelopment_lbl"/>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_TheatricalFilmCostsReleased" xlink:type="locator" xlink:label="us-gaap_TheatricalFilmCostsReleased"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_TheatricalFilmCostsReleased_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Released, less amortization </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_TheatricalFilmCostsReleased" xlink:to="us-gaap_TheatricalFilmCostsReleased_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_TheatricalFilmCostsReleased_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Theatrical Film Costs Released </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_TheatricalFilmCostsProduction" xlink:type="locator" xlink:label="us-gaap_TheatricalFilmCostsProduction"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_TheatricalFilmCostsProduction_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> In production </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_TheatricalFilmCostsProduction" xlink:to="us-gaap_TheatricalFilmCostsProduction_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_TheatricalFilmCostsProduction_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Theatrical Film Costs Production </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_TheatricalFilmCostsDevelopment" xlink:type="locator" xlink:label="us-gaap_TheatricalFilmCostsDevelopment"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_TheatricalFilmCostsDevelopment_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> In development </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_TheatricalFilmCostsDevelopment" xlink:to="us-gaap_TheatricalFilmCostsDevelopment_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_TheatricalFilmCostsDevelopment_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Theatrical Film Costs Development </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_TheatricalFilmCosts" xlink:type="locator" xlink:label="us-gaap_TheatricalFilmCosts"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_TheatricalFilmCosts_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel"> Produced content, net </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_TheatricalFilmCosts" xlink:to="us-gaap_TheatricalFilmCosts_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_TheatricalFilmCosts_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Theatrical Film Costs </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_FilmMonetizedReleasedLessAmortizationAndImpairmentAbstract" xlink:type="locator" xlink:label="iq_FilmMonetizedReleasedLessAmortizationAndImpairmentAbstract"/>
<link:label xml:lang="en-US" xlink:label="iq_FilmMonetizedReleasedLessAmortizationAndImpairmentAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Released, less amortization and impairment. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_FilmMonetizedReleasedLessAmortizationAndImpairmentAbstract" xlink:to="iq_FilmMonetizedReleasedLessAmortizationAndImpairmentAbstract_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_FilmMonetizedInProductionLessImpairmentAbstract" xlink:type="locator" xlink:label="iq_FilmMonetizedInProductionLessImpairmentAbstract"/>
<link:label xml:lang="en-US" xlink:label="iq_FilmMonetizedInProductionLessImpairmentAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Film monetized in production, less impairment. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_FilmMonetizedInProductionLessImpairmentAbstract" xlink:to="iq_FilmMonetizedInProductionLessImpairmentAbstract_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_FilmMonetizedInDevelopmentLessImpairmentAbstract" xlink:type="locator" xlink:label="iq_FilmMonetizedInDevelopmentLessImpairmentAbstract"/>
<link:label xml:lang="en-US" xlink:label="iq_FilmMonetizedInDevelopmentLessImpairmentAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Film monetized in development, less impairment. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_FilmMonetizedInDevelopmentLessImpairmentAbstract" xlink:to="iq_FilmMonetizedInDevelopmentLessImpairmentAbstract_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_FilmMonetizedReleasedLessAmortizationAndImpairmentAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Released, less amortization and impairment </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FilmMonetizedReleasedLessAmortizationAndImpairmentAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Film Monetized Released Less Amortization And Impairment [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_FilmMonetizedInFilmGroupCapitalizedCostReleased" xlink:type="locator" xlink:label="us-gaap_FilmMonetizedInFilmGroupCapitalizedCostReleased"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FilmMonetizedInFilmGroupCapitalizedCostReleased_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Predominantly monetized with other contents </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FilmMonetizedInFilmGroupCapitalizedCostReleased" xlink:to="us-gaap_FilmMonetizedInFilmGroupCapitalizedCostReleased_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FilmMonetizedInFilmGroupCapitalizedCostReleased_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Film Monetized In Film Group Capitalized Cost Released </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_FilmMonetizedOnItsOwnCapitalizedCostReleased" xlink:type="locator" xlink:label="us-gaap_FilmMonetizedOnItsOwnCapitalizedCostReleased"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FilmMonetizedOnItsOwnCapitalizedCostReleased_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Predominantly monetized on its own </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FilmMonetizedOnItsOwnCapitalizedCostReleased" xlink:to="us-gaap_FilmMonetizedOnItsOwnCapitalizedCostReleased_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FilmMonetizedOnItsOwnCapitalizedCostReleased_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Film Monetized On Its Own Capitalized Cost Released </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FilmMonetizedOnItsOwnAndFilmMonetizedInFilmGroupLessAmortizationExpenseAndImpairmentReleased_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel"> Predominantly monetized with other contents and on its own, Released </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FilmMonetizedOnItsOwnAndFilmMonetizedInFilmGroupLessAmortizationExpenseAndImpairmentReleased_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Film Monetized On Its Own And Film Monetized In Film Group Less Amortization Expense And Impairment Released </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FilmMonetizedInProductionLessImpairmentAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> In production, less impairment </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FilmMonetizedInProductionLessImpairmentAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Film Monetized In Production Less Impairment [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_FilmMonetizedInFilmGroupCapitalizedCostProduction" xlink:type="locator" xlink:label="us-gaap_FilmMonetizedInFilmGroupCapitalizedCostProduction"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FilmMonetizedInFilmGroupCapitalizedCostProduction_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Predominantly monetized with other contents </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FilmMonetizedInFilmGroupCapitalizedCostProduction" xlink:to="us-gaap_FilmMonetizedInFilmGroupCapitalizedCostProduction_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FilmMonetizedInFilmGroupCapitalizedCostProduction_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Film Monetized In Film Group Capitalized Cost Production </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_FilmMonetizedOnItsOwnCapitalizedCostProduction" xlink:type="locator" xlink:label="us-gaap_FilmMonetizedOnItsOwnCapitalizedCostProduction"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FilmMonetizedOnItsOwnCapitalizedCostProduction_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Predominantly monetized on its own </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FilmMonetizedOnItsOwnCapitalizedCostProduction" xlink:to="us-gaap_FilmMonetizedOnItsOwnCapitalizedCostProduction_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FilmMonetizedOnItsOwnCapitalizedCostProduction_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Film Monetized On Its Own Capitalized Cost Production </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FilmMonetizedOnItsOwnAndFilmMonetizedInFilmGroupLessImpairmentCapitalizedCostProduction_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel"> Predominantly monetized with other contents and on its own, Production </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FilmMonetizedOnItsOwnAndFilmMonetizedInFilmGroupLessImpairmentCapitalizedCostProduction_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Film Monetized On Its Own And Film Monetized In Film Group Less Impairment Capitalized Cost Production </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FilmMonetizedInDevelopmentLessImpairmentAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> In development, less impairment </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FilmMonetizedInDevelopmentLessImpairmentAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Film Monetized In Development Less Impairment [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_FilmMonetizedInFilmGroupCapitalizedCostDevelopmentAndPreproduction" xlink:type="locator" xlink:label="us-gaap_FilmMonetizedInFilmGroupCapitalizedCostDevelopmentAndPreproduction"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FilmMonetizedInFilmGroupCapitalizedCostDevelopmentAndPreproduction_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Predominantly monetized with other contents </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FilmMonetizedInFilmGroupCapitalizedCostDevelopmentAndPreproduction" xlink:to="us-gaap_FilmMonetizedInFilmGroupCapitalizedCostDevelopmentAndPreproduction_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FilmMonetizedInFilmGroupCapitalizedCostDevelopmentAndPreproduction_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Film Monetized In Film Group Capitalized Cost Development And Preproduction </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_FilmMonetizedOnItsOwnCapitalizedCostDevelopmentAndPreproduction" xlink:type="locator" xlink:label="us-gaap_FilmMonetizedOnItsOwnCapitalizedCostDevelopmentAndPreproduction"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FilmMonetizedOnItsOwnCapitalizedCostDevelopmentAndPreproduction_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Predominantly monetized on its own </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FilmMonetizedOnItsOwnCapitalizedCostDevelopmentAndPreproduction" xlink:to="us-gaap_FilmMonetizedOnItsOwnCapitalizedCostDevelopmentAndPreproduction_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FilmMonetizedOnItsOwnCapitalizedCostDevelopmentAndPreproduction_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Film Monetized On Its Own Capitalized Cost Development And Preproduction </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FilmMonetizedOnItsOwnAndFilmMonetizedInFilmGroupLessImpairmentCapitalizedCostDevelopment_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel"> Predominantly monetized with other contents and on its own, Development </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FilmMonetizedOnItsOwnAndFilmMonetizedInFilmGroupLessImpairmentCapitalizedCostDevelopment_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Film Monetized On Its Own And Film Monetized In Film Group Less Impairment Capitalized Cost Development </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_FilmCosts_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel"> Film monetized on its own and film monetized in film group costs </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_ProducedContentNetLineItems" xlink:type="locator" xlink:label="iq_ProducedContentNetLineItems"/>
<link:label xml:lang="en-US" xlink:label="iq_ProducedContentNetLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Produced content, net. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_ProducedContentNetLineItems" xlink:to="iq_ProducedContentNetLineItems_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_ProducedContentNetTable" xlink:type="locator" xlink:label="iq_ProducedContentNetTable"/>
<link:label xml:lang="en-US" xlink:label="iq_ProducedContentNetTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Produced content, net. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_ProducedContentNetTable" xlink:to="iq_ProducedContentNetTable_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_ProducedContentNetTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Produced Content Net [Table] </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ProducedContentNetTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Produced Content Net [Table] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_ProducedContentNetMember" xlink:type="locator" xlink:label="iq_ProducedContentNetMember"/>
<link:label xml:lang="en-US" xlink:label="iq_ProducedContentNetMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Produced content, net. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_ProducedContentNetMember" xlink:to="iq_ProducedContentNetMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_ProducedContentNetMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Produced Content, Net </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ProducedContentNetMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Produced Content Net [Member] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_CostOfRevenueMember" xlink:type="locator" xlink:label="iq_CostOfRevenueMember"/>
<link:label xml:lang="en-US" xlink:label="iq_CostOfRevenueMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Cost of revenue. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_CostOfRevenueMember" xlink:to="iq_CostOfRevenueMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_CostOfRevenueMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Cost of Revenue </link:label>
<link:label xml:lang="en-US" xlink:label="iq_CostOfRevenueMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Cost Of Revenue [Member] </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ProducedContentNetLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Produced Content Net [Line Items] </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ProducedContentNetLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Produced Content Net [Line Items] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_FilmMonetizedInFilmGroupAmortizationExpense" xlink:type="locator" xlink:label="us-gaap_FilmMonetizedInFilmGroupAmortizationExpense"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FilmMonetizedInFilmGroupAmortizationExpense_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Amortization expense for produced content predominantly monetized with other content assets </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FilmMonetizedInFilmGroupAmortizationExpense" xlink:to="us-gaap_FilmMonetizedInFilmGroupAmortizationExpense_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FilmMonetizedInFilmGroupAmortizationExpense_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Film Monetized In Film Group Amortization Expense </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_FilmMonetizedOnItsOwnAmortizationExpense" xlink:type="locator" xlink:label="us-gaap_FilmMonetizedOnItsOwnAmortizationExpense"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FilmMonetizedOnItsOwnAmortizationExpense_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Amortization expense for produced content predominantly monetized on its own </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FilmMonetizedOnItsOwnAmortizationExpense" xlink:to="us-gaap_FilmMonetizedOnItsOwnAmortizationExpense_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FilmMonetizedOnItsOwnAmortizationExpense_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Film Monetized On Its Own Amortization Expense </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_CostOfGoodsAndServicesSoldAmortization_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Amortization expense </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_ExpectedAmortizationExistingProducedContentAnticipatedToBeAmortizedWithinOneYear" xlink:type="locator" xlink:label="iq_ExpectedAmortizationExistingProducedContentAnticipatedToBeAmortizedWithinOneYear"/>
<link:label xml:lang="en-US" xlink:label="iq_ExpectedAmortizationExistingProducedContentAnticipatedToBeAmortizedWithinOneYear_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Expected amortization existing produced content anticipated to be amortized within one year. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_ExpectedAmortizationExistingProducedContentAnticipatedToBeAmortizedWithinOneYear" xlink:to="iq_ExpectedAmortizationExistingProducedContentAnticipatedToBeAmortizedWithinOneYear_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_ExpectedAmortizationExistingProducedContentAnticipatedToBeAmortizedBetweenOneAndTwoYears" xlink:type="locator" xlink:label="iq_ExpectedAmortizationExistingProducedContentAnticipatedToBeAmortizedBetweenOneAndTwoYears"/>
<link:label xml:lang="en-US" xlink:label="iq_ExpectedAmortizationExistingProducedContentAnticipatedToBeAmortizedBetweenOneAndTwoYears_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Expected amortization existing produced content anticipated to be amortized between one and two years. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_ExpectedAmortizationExistingProducedContentAnticipatedToBeAmortizedBetweenOneAndTwoYears" xlink:to="iq_ExpectedAmortizationExistingProducedContentAnticipatedToBeAmortizedBetweenOneAndTwoYears_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_ExpectedAmortizationExistingProducedContentAnticipatedToBeAmortizedBetweenTwoAndThreeYears" xlink:type="locator" xlink:label="iq_ExpectedAmortizationExistingProducedContentAnticipatedToBeAmortizedBetweenTwoAndThreeYears"/>
<link:label xml:lang="en-US" xlink:label="iq_ExpectedAmortizationExistingProducedContentAnticipatedToBeAmortizedBetweenTwoAndThreeYears_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Expected amortization existing produced content anticipated to be amortized between two and three years. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_ExpectedAmortizationExistingProducedContentAnticipatedToBeAmortizedBetweenTwoAndThreeYears" xlink:to="iq_ExpectedAmortizationExistingProducedContentAnticipatedToBeAmortizedBetweenTwoAndThreeYears_lbl"/>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_FilmCostDisclosuresAbstract" xlink:type="locator" xlink:label="us-gaap_FilmCostDisclosuresAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FilmCostDisclosuresAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Film Cost Disclosures [Abstract] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FilmCostDisclosuresAbstract" xlink:to="us-gaap_FilmCostDisclosuresAbstract_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_ExpectedAmortizationExistingProducedContentAnticipatedToBeAmortizedWithinOneYear_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Within 1 year </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ExpectedAmortizationExistingProducedContentAnticipatedToBeAmortizedWithinOneYear_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Expected Amortization Existing Produced Content Anticipated To Be Amortized Within One Year </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ExpectedAmortizationExistingProducedContentAnticipatedToBeAmortizedBetweenOneAndTwoYears_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Between 1 and 2 years </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ExpectedAmortizationExistingProducedContentAnticipatedToBeAmortizedBetweenOneAndTwoYears_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Expected Amortization Existing Produced Content Anticipated To Be Amortized Between One And Two Years </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ExpectedAmortizationExistingProducedContentAnticipatedToBeAmortizedBetweenTwoAndThreeYears_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Between 2 and 3 years </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ExpectedAmortizationExistingProducedContentAnticipatedToBeAmortizedBetweenTwoAndThreeYears_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Expected Amortization Existing Produced Content Anticipated To Be Amortized Between Two And Three Years </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_GoodwillPushDownAccountingAdjustments" xlink:type="locator" xlink:label="iq_GoodwillPushDownAccountingAdjustments"/>
<link:label xml:lang="en-US" xlink:label="iq_GoodwillPushDownAccountingAdjustments_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Goodwill push down accounting adjustments. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_GoodwillPushDownAccountingAdjustments" xlink:to="iq_GoodwillPushDownAccountingAdjustments_lbl"/>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ScheduleOfGoodwillTable" xlink:type="locator" xlink:label="us-gaap_ScheduleOfGoodwillTable"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ScheduleOfGoodwillTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Schedule Of Goodwill [Table] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfGoodwillTable" xlink:to="us-gaap_ScheduleOfGoodwillTable_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ScheduleOfGoodwillTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Schedule Of Goodwill [Table] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_RelatedPartyTransactionsByRelatedPartyAxis" xlink:type="locator" xlink:label="us-gaap_RelatedPartyTransactionsByRelatedPartyAxis"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Related Party </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_RelatedPartyTransactionsByRelatedPartyAxis" xlink:to="us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Related Party Transactions By Related Party [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_RelatedPartyDomain" xlink:type="locator" xlink:label="us-gaap_RelatedPartyDomain"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RelatedPartyDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Related Party </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_RelatedPartyDomain" xlink:to="us-gaap_RelatedPartyDomain_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RelatedPartyDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Related Party [Domain] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_BaiduHoldingsLimitedMember" xlink:type="locator" xlink:label="iq_BaiduHoldingsLimitedMember"/>
<link:label xml:lang="en-US" xlink:label="iq_BaiduHoldingsLimitedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Baidu Holdings Limited. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_BaiduHoldingsLimitedMember" xlink:to="iq_BaiduHoldingsLimitedMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_BaiduHoldingsLimitedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Baidu </link:label>
<link:label xml:lang="en-US" xlink:label="iq_BaiduHoldingsLimitedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Baidu Holdings Limited [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_GoodwillLineItems" xlink:type="locator" xlink:label="us-gaap_GoodwillLineItems"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_GoodwillLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Goodwill [Line Items] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_GoodwillLineItems" xlink:to="us-gaap_GoodwillLineItems_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_GoodwillLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Goodwill [Line Items] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_GoodwillAcquiredDuringPeriod" xlink:type="locator" xlink:label="us-gaap_GoodwillAcquiredDuringPeriod"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_GoodwillAcquiredDuringPeriod_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Goodwill, acquired </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_GoodwillAcquiredDuringPeriod" xlink:to="us-gaap_GoodwillAcquiredDuringPeriod_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_GoodwillAcquiredDuringPeriod_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Goodwill Acquired During Period </link:label>
<link:label xml:lang="en-US" xlink:label="iq_GoodwillPushDownAccountingAdjustments_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Goodwill push down accounting adjustments </link:label>
<link:label xml:lang="en-US" xlink:label="iq_GoodwillPushDownAccountingAdjustments_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Goodwill Push Down Accounting Adjustments </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_GoodwillImpairmentLoss_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Goodwill, impairment loss </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_PropertyPlantAndEquipmentGross" xlink:type="locator" xlink:label="us-gaap_PropertyPlantAndEquipmentGross"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PropertyPlantAndEquipmentGross_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Property, plant and equipment, gross </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PropertyPlantAndEquipmentGross" xlink:to="us-gaap_PropertyPlantAndEquipmentGross_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PropertyPlantAndEquipmentGross_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Property Plant And Equipment Gross </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment" xlink:type="locator" xlink:label="us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Less: Accumulated depreciation </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment" xlink:to="us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Accumulated Depreciation Depletion And Amortization Property Plant And Equipment </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ConstructionInProgressGross" xlink:type="locator" xlink:label="us-gaap_ConstructionInProgressGross"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ConstructionInProgressGross_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Construction in progress </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ConstructionInProgressGross" xlink:to="us-gaap_ConstructionInProgressGross_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ConstructionInProgressGross_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Construction In Progress Gross </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_PropertyPlantAndEquipmentNet_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel"> Property, plant and equipment, net </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ImpairmentOfLongLivedAssetsHeldForUse" xlink:type="locator" xlink:label="us-gaap_ImpairmentOfLongLivedAssetsHeldForUse"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ImpairmentOfLongLivedAssetsHeldForUse_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Asset impairment charges </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ImpairmentOfLongLivedAssetsHeldForUse" xlink:to="us-gaap_ImpairmentOfLongLivedAssetsHeldForUse_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ImpairmentOfLongLivedAssetsHeldForUse_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Impairment Of Long Lived Assets Held For Use </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_Depreciation_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Depreciation expense </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_OperatingLeaseWeightedAverageRemainingLeaseTerm1" xlink:type="locator" xlink:label="us-gaap_OperatingLeaseWeightedAverageRemainingLeaseTerm1"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OperatingLeaseWeightedAverageRemainingLeaseTerm1_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Operating lease's weighted average remaining lease term </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_OperatingLeaseWeightedAverageRemainingLeaseTerm1" xlink:to="us-gaap_OperatingLeaseWeightedAverageRemainingLeaseTerm1_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OperatingLeaseWeightedAverageRemainingLeaseTerm1_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Operating Lease Weighted Average Remaining Lease Term1 </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_OperatingLeaseWeightedAverageDiscountRatePercent" xlink:type="locator" xlink:label="us-gaap_OperatingLeaseWeightedAverageDiscountRatePercent"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OperatingLeaseWeightedAverageDiscountRatePercent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Operating lease's weighted average discount rate </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_OperatingLeaseWeightedAverageDiscountRatePercent" xlink:to="us-gaap_OperatingLeaseWeightedAverageDiscountRatePercent_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OperatingLeaseWeightedAverageDiscountRatePercent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Operating Lease Weighted Average Discount Rate Percent </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_FinanceLeaseWeightedAverageRemainingLeaseTerm1" xlink:type="locator" xlink:label="us-gaap_FinanceLeaseWeightedAverageRemainingLeaseTerm1"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FinanceLeaseWeightedAverageRemainingLeaseTerm1_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Finance lease's weighted average remaining lease term </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FinanceLeaseWeightedAverageRemainingLeaseTerm1" xlink:to="us-gaap_FinanceLeaseWeightedAverageRemainingLeaseTerm1_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FinanceLeaseWeightedAverageRemainingLeaseTerm1_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Finance Lease Weighted Average Remaining Lease Term1 </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_FinanceLeaseWeightedAverageDiscountRatePercent" xlink:type="locator" xlink:label="us-gaap_FinanceLeaseWeightedAverageDiscountRatePercent"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FinanceLeaseWeightedAverageDiscountRatePercent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Finance lease's weighted average discount rate </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FinanceLeaseWeightedAverageDiscountRatePercent" xlink:to="us-gaap_FinanceLeaseWeightedAverageDiscountRatePercent_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FinanceLeaseWeightedAverageDiscountRatePercent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Finance Lease Weighted Average Discount Rate Percent </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_FinanceLeaseComputerEquipment" xlink:type="locator" xlink:label="iq_FinanceLeaseComputerEquipment"/>
<link:label xml:lang="en-US" xlink:label="iq_FinanceLeaseComputerEquipment_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Finance lease computer equipment. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_FinanceLeaseComputerEquipment" xlink:to="iq_FinanceLeaseComputerEquipment_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_FinanceLeaseAccumulatedDepreciation" xlink:type="locator" xlink:label="iq_FinanceLeaseAccumulatedDepreciation"/>
<link:label xml:lang="en-US" xlink:label="iq_FinanceLeaseAccumulatedDepreciation_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Finance lease accumulated depreciation. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_FinanceLeaseAccumulatedDepreciation" xlink:to="iq_FinanceLeaseAccumulatedDepreciation_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_FinanceLeaseComputerEquipmentNet" xlink:type="locator" xlink:label="iq_FinanceLeaseComputerEquipmentNet"/>
<link:label xml:lang="en-US" xlink:label="iq_FinanceLeaseComputerEquipmentNet_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Finance lease computer equipment net. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_FinanceLeaseComputerEquipmentNet" xlink:to="iq_FinanceLeaseComputerEquipmentNet_lbl"/>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_AssetsAndLiabilitiesLesseeAbstract" xlink:type="locator" xlink:label="us-gaap_AssetsAndLiabilitiesLesseeAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AssetsAndLiabilitiesLesseeAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Finance lease </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AssetsAndLiabilitiesLesseeAbstract" xlink:to="us-gaap_AssetsAndLiabilitiesLesseeAbstract_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AssetsAndLiabilitiesLesseeAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Assets And Liabilities Lessee [Abstract] </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FinanceLeaseComputerEquipment_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Computer equipment </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FinanceLeaseComputerEquipment_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Finance Lease Computer Equipment </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FinanceLeaseAccumulatedDepreciation_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Accumulated depreciation </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FinanceLeaseAccumulatedDepreciation_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Finance Lease Accumulated Depreciation </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FinanceLeaseComputerEquipmentNet_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel"> Computer equipment, net </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FinanceLeaseComputerEquipmentNet_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Finance Lease Computer Equipment Net </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_FinanceLeaseLiabilityCurrent" xlink:type="locator" xlink:label="us-gaap_FinanceLeaseLiabilityCurrent"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FinanceLeaseLiabilityCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Finance lease liabilities, current portion </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FinanceLeaseLiabilityCurrent" xlink:to="us-gaap_FinanceLeaseLiabilityCurrent_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FinanceLeaseLiabilityCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Finance Lease Liability Current </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_FinanceLeaseLiabilityNoncurrent" xlink:type="locator" xlink:label="us-gaap_FinanceLeaseLiabilityNoncurrent"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FinanceLeaseLiabilityNoncurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Finance lease liabilities </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FinanceLeaseLiabilityNoncurrent" xlink:to="us-gaap_FinanceLeaseLiabilityNoncurrent_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FinanceLeaseLiabilityNoncurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Finance Lease Liability Noncurrent </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_FinanceLeaseLiability" xlink:type="locator" xlink:label="us-gaap_FinanceLeaseLiability"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FinanceLeaseLiability_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel"> Total finance lease liabilities </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FinanceLeaseLiability" xlink:to="us-gaap_FinanceLeaseLiability_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FinanceLeaseLiability_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Finance Lease Liability </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_FinanceLeaseCost" xlink:type="locator" xlink:label="iq_FinanceLeaseCost"/>
<link:label xml:lang="en-US" xlink:label="iq_FinanceLeaseCost_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Finance lease cost. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_FinanceLeaseCost" xlink:to="iq_FinanceLeaseCost_lbl"/>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_OperatingLeaseCost" xlink:type="locator" xlink:label="us-gaap_OperatingLeaseCost"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OperatingLeaseCost_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Operating lease costs </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_OperatingLeaseCost" xlink:to="us-gaap_OperatingLeaseCost_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OperatingLeaseCost_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Operating Lease Cost </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_LeaseCostAbstract" xlink:type="locator" xlink:label="us-gaap_LeaseCostAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LeaseCostAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Finance lease costs </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LeaseCostAbstract" xlink:to="us-gaap_LeaseCostAbstract_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LeaseCostAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Lease Cost [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_FinanceLeaseRightOfUseAssetAmortization" xlink:type="locator" xlink:label="us-gaap_FinanceLeaseRightOfUseAssetAmortization"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FinanceLeaseRightOfUseAssetAmortization_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Amortization of ROU assets </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FinanceLeaseRightOfUseAssetAmortization" xlink:to="us-gaap_FinanceLeaseRightOfUseAssetAmortization_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FinanceLeaseRightOfUseAssetAmortization_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Finance Lease Right Of Use Asset Amortization </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_FinanceLeaseInterestExpense" xlink:type="locator" xlink:label="us-gaap_FinanceLeaseInterestExpense"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FinanceLeaseInterestExpense_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Interest on lease liabilities </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FinanceLeaseInterestExpense" xlink:to="us-gaap_FinanceLeaseInterestExpense_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FinanceLeaseInterestExpense_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Finance Lease Interest Expense </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FinanceLeaseCost_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel"> Total finance lease costs </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FinanceLeaseCost_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Finance Lease Cost </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ShortTermLeaseCost" xlink:type="locator" xlink:label="us-gaap_ShortTermLeaseCost"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShortTermLeaseCost_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Short-term lease cost </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShortTermLeaseCost" xlink:to="us-gaap_ShortTermLeaseCost_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShortTermLeaseCost_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Short Term Lease Cost </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_LeaseCostsCapitalized" xlink:type="locator" xlink:label="iq_LeaseCostsCapitalized"/>
<link:label xml:lang="en-US" xlink:label="iq_LeaseCostsCapitalized_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Lease costs capitalized. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_LeaseCostsCapitalized" xlink:to="iq_LeaseCostsCapitalized_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FinanceLeaseInterestExpense_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Interest expense for finance lease </link:label>
<link:label xml:lang="en-US" xlink:label="iq_LeaseCostsCapitalized_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Capitalized lease cost </link:label>
<link:label xml:lang="en-US" xlink:label="iq_LeaseCostsCapitalized_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Lease Costs Capitalized </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_OperatingLeasePayments" xlink:type="locator" xlink:label="us-gaap_OperatingLeasePayments"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OperatingLeasePayments_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Operating cash payments for operating leases </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_OperatingLeasePayments" xlink:to="us-gaap_OperatingLeasePayments_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OperatingLeasePayments_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Operating Lease Payments </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_FinanceLeaseInterestPaymentOnLiability" xlink:type="locator" xlink:label="us-gaap_FinanceLeaseInterestPaymentOnLiability"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FinanceLeaseInterestPaymentOnLiability_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Operating cash payments for finance leases </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FinanceLeaseInterestPaymentOnLiability" xlink:to="us-gaap_FinanceLeaseInterestPaymentOnLiability_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FinanceLeaseInterestPaymentOnLiability_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Finance Lease Interest Payment On Liability </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_FinanceLeasePrincipalPayments_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Financing cash payments for finance leases </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_RightOfUseAssetObtainedInExchangeForOperatingLeaseLiability" xlink:type="locator" xlink:label="us-gaap_RightOfUseAssetObtainedInExchangeForOperatingLeaseLiability"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RightOfUseAssetObtainedInExchangeForOperatingLeaseLiability_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Operating leases </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_RightOfUseAssetObtainedInExchangeForOperatingLeaseLiability" xlink:to="us-gaap_RightOfUseAssetObtainedInExchangeForOperatingLeaseLiability_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RightOfUseAssetObtainedInExchangeForOperatingLeaseLiability_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Right Of Use Asset Obtained In Exchange For Operating Lease Liability </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_RightOfUseAssetObtainedInExchangeForFinanceLeaseLiability" xlink:type="locator" xlink:label="us-gaap_RightOfUseAssetObtainedInExchangeForFinanceLeaseLiability"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RightOfUseAssetObtainedInExchangeForFinanceLeaseLiability_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Finance leases </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_RightOfUseAssetObtainedInExchangeForFinanceLeaseLiability" xlink:to="us-gaap_RightOfUseAssetObtainedInExchangeForFinanceLeaseLiability_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RightOfUseAssetObtainedInExchangeForFinanceLeaseLiability_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Right Of Use Asset Obtained In Exchange For Finance Lease Liability </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueNextTwelveMonths" xlink:type="locator" xlink:label="us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueNextTwelveMonths"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueNextTwelveMonths_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Operating Lease, 2021 </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueNextTwelveMonths" xlink:to="us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueNextTwelveMonths_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueNextTwelveMonths_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Lessee Operating Lease Liability Payments Due Next Twelve Months </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueYearTwo" xlink:type="locator" xlink:label="us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueYearTwo"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueYearTwo_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Operating Lease, 2022 </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueYearTwo" xlink:to="us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueYearTwo_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueYearTwo_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Lessee Operating Lease Liability Payments Due Year Two </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueYearThree" xlink:type="locator" xlink:label="us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueYearThree"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueYearThree_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Operating Lease, 2023 </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueYearThree" xlink:to="us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueYearThree_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueYearThree_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Lessee Operating Lease Liability Payments Due Year Three </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueYearFour" xlink:type="locator" xlink:label="us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueYearFour"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueYearFour_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Operating Lease, 2024 </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueYearFour" xlink:to="us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueYearFour_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueYearFour_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Lessee Operating Lease Liability Payments Due Year Four </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueYearFive" xlink:type="locator" xlink:label="us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueYearFive"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueYearFive_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Operating Lease, 2025 </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueYearFive" xlink:to="us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueYearFive_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueYearFive_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Lessee Operating Lease Liability Payments Due Year Five </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueAfterYearFive" xlink:type="locator" xlink:label="us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueAfterYearFive"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueAfterYearFive_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Operating Lease, Thereafter </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueAfterYearFive" xlink:to="us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueAfterYearFive_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueAfterYearFive_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Lessee Operating Lease Liability Payments Due After Year Five </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_LesseeOperatingLeaseLiabilityPaymentsDue" xlink:type="locator" xlink:label="us-gaap_LesseeOperatingLeaseLiabilityPaymentsDue"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LesseeOperatingLeaseLiabilityPaymentsDue_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel"> Operating Lease, Total future lease payments </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LesseeOperatingLeaseLiabilityPaymentsDue" xlink:to="us-gaap_LesseeOperatingLeaseLiabilityPaymentsDue_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LesseeOperatingLeaseLiabilityPaymentsDue_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Lessee Operating Lease Liability Payments Due </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_LesseeOperatingLeaseLiabilityUndiscountedExcessAmount" xlink:type="locator" xlink:label="us-gaap_LesseeOperatingLeaseLiabilityUndiscountedExcessAmount"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LesseeOperatingLeaseLiabilityUndiscountedExcessAmount_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Operating Lease, Less: Imputed interest </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LesseeOperatingLeaseLiabilityUndiscountedExcessAmount" xlink:to="us-gaap_LesseeOperatingLeaseLiabilityUndiscountedExcessAmount_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LesseeOperatingLeaseLiabilityUndiscountedExcessAmount_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Lessee Operating Lease Liability Undiscounted Excess Amount </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_OperatingLeaseLiability" xlink:type="locator" xlink:label="us-gaap_OperatingLeaseLiability"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OperatingLeaseLiability_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Operating Lease, Total lease liability balance </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_OperatingLeaseLiability" xlink:to="us-gaap_OperatingLeaseLiability_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OperatingLeaseLiability_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Operating Lease Liability </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_FinanceLeaseLiabilityPaymentsDueNextTwelveMonths" xlink:type="locator" xlink:label="us-gaap_FinanceLeaseLiabilityPaymentsDueNextTwelveMonths"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FinanceLeaseLiabilityPaymentsDueNextTwelveMonths_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Finance Lease, 2021 </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FinanceLeaseLiabilityPaymentsDueNextTwelveMonths" xlink:to="us-gaap_FinanceLeaseLiabilityPaymentsDueNextTwelveMonths_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FinanceLeaseLiabilityPaymentsDueNextTwelveMonths_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Finance Lease Liability Payments Due Next Twelve Months </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_FinanceLeaseLiabilityPaymentsDueYearTwo" xlink:type="locator" xlink:label="us-gaap_FinanceLeaseLiabilityPaymentsDueYearTwo"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FinanceLeaseLiabilityPaymentsDueYearTwo_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Finance Lease, 2022 </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FinanceLeaseLiabilityPaymentsDueYearTwo" xlink:to="us-gaap_FinanceLeaseLiabilityPaymentsDueYearTwo_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FinanceLeaseLiabilityPaymentsDueYearTwo_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Finance Lease Liability Payments Due Year Two </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_FinanceLeaseLiabilityPaymentsDueYearThree" xlink:type="locator" xlink:label="us-gaap_FinanceLeaseLiabilityPaymentsDueYearThree"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FinanceLeaseLiabilityPaymentsDueYearThree_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Finance Lease, 2023 </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FinanceLeaseLiabilityPaymentsDueYearThree" xlink:to="us-gaap_FinanceLeaseLiabilityPaymentsDueYearThree_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FinanceLeaseLiabilityPaymentsDueYearThree_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Finance Lease Liability Payments Due Year Three </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_FinanceLeaseLiabilityPaymentsDueYearFour" xlink:type="locator" xlink:label="us-gaap_FinanceLeaseLiabilityPaymentsDueYearFour"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FinanceLeaseLiabilityPaymentsDueYearFour_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Finance Lease, 2024 </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FinanceLeaseLiabilityPaymentsDueYearFour" xlink:to="us-gaap_FinanceLeaseLiabilityPaymentsDueYearFour_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FinanceLeaseLiabilityPaymentsDueYearFour_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Finance Lease Liability Payments Due Year Four </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_FinanceLeaseLiabilityPaymentsDueYearFive" xlink:type="locator" xlink:label="us-gaap_FinanceLeaseLiabilityPaymentsDueYearFive"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FinanceLeaseLiabilityPaymentsDueYearFive_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Finance Lease, 2025 </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FinanceLeaseLiabilityPaymentsDueYearFive" xlink:to="us-gaap_FinanceLeaseLiabilityPaymentsDueYearFive_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FinanceLeaseLiabilityPaymentsDueYearFive_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Finance Lease Liability Payments Due Year Five </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_FinanceLeaseLiabilityPaymentsDueAfterYearFive" xlink:type="locator" xlink:label="us-gaap_FinanceLeaseLiabilityPaymentsDueAfterYearFive"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FinanceLeaseLiabilityPaymentsDueAfterYearFive_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Finance Lease, Thereafter </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FinanceLeaseLiabilityPaymentsDueAfterYearFive" xlink:to="us-gaap_FinanceLeaseLiabilityPaymentsDueAfterYearFive_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FinanceLeaseLiabilityPaymentsDueAfterYearFive_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Finance Lease Liability Payments Due After Year Five </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_FinanceLeaseLiabilityPaymentsDue" xlink:type="locator" xlink:label="us-gaap_FinanceLeaseLiabilityPaymentsDue"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FinanceLeaseLiabilityPaymentsDue_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel"> Finance Lease, Total future lease payments </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FinanceLeaseLiabilityPaymentsDue" xlink:to="us-gaap_FinanceLeaseLiabilityPaymentsDue_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FinanceLeaseLiabilityPaymentsDue_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Finance Lease Liability Payments Due </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_FinanceLeaseLiabilityUndiscountedExcessAmount" xlink:type="locator" xlink:label="us-gaap_FinanceLeaseLiabilityUndiscountedExcessAmount"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FinanceLeaseLiabilityUndiscountedExcessAmount_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Finance Lease, Less: Imputed interest </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FinanceLeaseLiabilityUndiscountedExcessAmount" xlink:to="us-gaap_FinanceLeaseLiabilityUndiscountedExcessAmount_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FinanceLeaseLiabilityUndiscountedExcessAmount_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Finance Lease Liability Undiscounted Excess Amount </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_FinanceLeaseLiability_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Finance Lease, Total lease liability balance </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_OtherReceivablesCollateralForBorrowedSecurities" xlink:type="locator" xlink:label="iq_OtherReceivablesCollateralForBorrowedSecurities"/>
<link:label xml:lang="en-US" xlink:label="iq_OtherReceivablesCollateralForBorrowedSecurities_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Other receivables collateral for borrowed securities. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_OtherReceivablesCollateralForBorrowedSecurities" xlink:to="iq_OtherReceivablesCollateralForBorrowedSecurities_lbl"/>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_DebtInstrumentTable" xlink:type="locator" xlink:label="us-gaap_DebtInstrumentTable"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DebtInstrumentTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Debt Instrument [Table] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DebtInstrumentTable" xlink:to="us-gaap_DebtInstrumentTable_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DebtInstrumentTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Debt Instrument [Table] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_CollateralAxis" xlink:type="locator" xlink:label="us-gaap_CollateralAxis"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CollateralAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Collateral Held </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CollateralAxis" xlink:to="us-gaap_CollateralAxis_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CollateralAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Collateral [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_CollateralDomain" xlink:type="locator" xlink:label="us-gaap_CollateralDomain"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CollateralDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Collateral Held </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CollateralDomain" xlink:to="us-gaap_CollateralDomain_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CollateralDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Collateral [Domain] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_RealEstateMember" xlink:type="locator" xlink:label="us-gaap_RealEstateMember"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RealEstateMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Building </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_RealEstateMember" xlink:to="us-gaap_RealEstateMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RealEstateMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Real Estate [Member] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_ShortTermLoanMember" xlink:type="locator" xlink:label="iq_ShortTermLoanMember"/>
<link:label xml:lang="en-US" xlink:label="iq_ShortTermLoanMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Short term loan. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_ShortTermLoanMember" xlink:to="iq_ShortTermLoanMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_ShortTermLoanMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Short-term Loan </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ShortTermLoanMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Short Term Loan [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ShortTermDebtTypeAxis" xlink:type="locator" xlink:label="us-gaap_ShortTermDebtTypeAxis"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShortTermDebtTypeAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Short-term Debt, Type </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShortTermDebtTypeAxis" xlink:to="us-gaap_ShortTermDebtTypeAxis_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShortTermDebtTypeAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Short Term Debt Type [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ShortTermDebtTypeDomain" xlink:type="locator" xlink:label="us-gaap_ShortTermDebtTypeDomain"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShortTermDebtTypeDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Short-term Debt, Type </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShortTermDebtTypeDomain" xlink:to="us-gaap_ShortTermDebtTypeDomain_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShortTermDebtTypeDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Short Term Debt Type [Domain] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_StructuredPayableArrangementsMember" xlink:type="locator" xlink:label="iq_StructuredPayableArrangementsMember"/>
<link:label xml:lang="en-US" xlink:label="iq_StructuredPayableArrangementsMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Structured payable arrangements. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_StructuredPayableArrangementsMember" xlink:to="iq_StructuredPayableArrangementsMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_StructuredPayableArrangementsMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Structured Payable Arrangements </link:label>
<link:label xml:lang="en-US" xlink:label="iq_StructuredPayableArrangementsMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Structured Payable Arrangements [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_LongtermDebtTypeAxis" xlink:type="locator" xlink:label="us-gaap_LongtermDebtTypeAxis"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LongtermDebtTypeAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Long-term Debt, Type </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LongtermDebtTypeAxis" xlink:to="us-gaap_LongtermDebtTypeAxis_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LongtermDebtTypeAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Longterm Debt Type [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_LongtermDebtTypeDomain" xlink:type="locator" xlink:label="us-gaap_LongtermDebtTypeDomain"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LongtermDebtTypeDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Long-term Debt, Type </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LongtermDebtTypeDomain" xlink:to="us-gaap_LongtermDebtTypeDomain_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LongtermDebtTypeDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Longterm Debt Type [Domain] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_BankOfChinaMember" xlink:type="locator" xlink:label="iq_BankOfChinaMember"/>
<link:label xml:lang="en-US" xlink:label="iq_BankOfChinaMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Bank of China. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_BankOfChinaMember" xlink:to="iq_BankOfChinaMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_BankOfChinaMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Bank of China </link:label>
<link:label xml:lang="en-US" xlink:label="iq_BankOfChinaMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Bank Of China [Member] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_JPMorganChaseBankNAMember" xlink:type="locator" xlink:label="iq_JPMorganChaseBankNAMember"/>
<link:label xml:lang="en-US" xlink:label="iq_JPMorganChaseBankNAMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> JPMorgan Chase Bank, N.A. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_JPMorganChaseBankNAMember" xlink:to="iq_JPMorganChaseBankNAMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_JPMorganChaseBankNAMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> JPMorgan Chase Bank, N.A. </link:label>
<link:label xml:lang="en-US" xlink:label="iq_JPMorganChaseBankNAMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> J P Morgan Chase Bank N A [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/srt/2020/elts/srt-2020-01-31.xsd#srt_CounterpartyNameAxis" xlink:type="locator" xlink:label="srt_CounterpartyNameAxis"/>
<link:label xml:lang="en-US" xlink:label="srt_CounterpartyNameAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Counterparty Name </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="srt_CounterpartyNameAxis" xlink:to="srt_CounterpartyNameAxis_lbl"/>
<link:label xml:lang="en-US" xlink:label="srt_CounterpartyNameAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Counterparty Name [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/srt/2020/elts/srt-2020-01-31.xsd#srt_RepurchaseAgreementCounterpartyNameDomain" xlink:type="locator" xlink:label="srt_RepurchaseAgreementCounterpartyNameDomain"/>
<link:label xml:lang="en-US" xlink:label="srt_RepurchaseAgreementCounterpartyNameDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Counterparty Name </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="srt_RepurchaseAgreementCounterpartyNameDomain" xlink:to="srt_RepurchaseAgreementCounterpartyNameDomain_lbl"/>
<link:label xml:lang="en-US" xlink:label="srt_RepurchaseAgreementCounterpartyNameDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Repurchase Agreement Counterparty Name [Domain] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_BorrowingsFromThirdPartyInvestorsMember" xlink:type="locator" xlink:label="iq_BorrowingsFromThirdPartyInvestorsMember"/>
<link:label xml:lang="en-US" xlink:label="iq_BorrowingsFromThirdPartyInvestorsMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Borrowings from third-party investors. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_BorrowingsFromThirdPartyInvestorsMember" xlink:to="iq_BorrowingsFromThirdPartyInvestorsMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_BorrowingsFromThirdPartyInvestorsMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Borrowings from Third-Party Investors </link:label>
<link:label xml:lang="en-US" xlink:label="iq_BorrowingsFromThirdPartyInvestorsMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Borrowings From Third Party Investors [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_FinancialInstrumentAxis" xlink:type="locator" xlink:label="us-gaap_FinancialInstrumentAxis"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FinancialInstrumentAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Financial Instrument </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FinancialInstrumentAxis" xlink:to="us-gaap_FinancialInstrumentAxis_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FinancialInstrumentAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Financial Instrument [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_TransfersAndServicingOfFinancialInstrumentsTypesOfFinancialInstrumentsDomain" xlink:type="locator" xlink:label="us-gaap_TransfersAndServicingOfFinancialInstrumentsTypesOfFinancialInstrumentsDomain"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_TransfersAndServicingOfFinancialInstrumentsTypesOfFinancialInstrumentsDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Financial Instruments </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_TransfersAndServicingOfFinancialInstrumentsTypesOfFinancialInstrumentsDomain" xlink:to="us-gaap_TransfersAndServicingOfFinancialInstrumentsTypesOfFinancialInstrumentsDomain_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_TransfersAndServicingOfFinancialInstrumentsTypesOfFinancialInstrumentsDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Transfers And Servicing Of Financial Instruments Types Of Financial Instruments [Domain] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_TwoThousandAndEighteenAssetBackedDebtSecuritiesMember" xlink:type="locator" xlink:label="iq_TwoThousandAndEighteenAssetBackedDebtSecuritiesMember"/>
<link:label xml:lang="en-US" xlink:label="iq_TwoThousandAndEighteenAssetBackedDebtSecuritiesMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Two thousand and eighteen asset backed debt securities. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_TwoThousandAndEighteenAssetBackedDebtSecuritiesMember" xlink:to="iq_TwoThousandAndEighteenAssetBackedDebtSecuritiesMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_TwoThousandAndEighteenAssetBackedDebtSecuritiesMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> 2018 Asset-Backed Debt Securities </link:label>
<link:label xml:lang="en-US" xlink:label="iq_TwoThousandAndEighteenAssetBackedDebtSecuritiesMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Two Thousand And Eighteen Asset Backed Debt Securities [Member] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_TwoThousandAndNineteenAssetBackedDebtSecuritiesMember" xlink:type="locator" xlink:label="iq_TwoThousandAndNineteenAssetBackedDebtSecuritiesMember"/>
<link:label xml:lang="en-US" xlink:label="iq_TwoThousandAndNineteenAssetBackedDebtSecuritiesMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Two thousand and nineteen asset backed debt securities. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_TwoThousandAndNineteenAssetBackedDebtSecuritiesMember" xlink:to="iq_TwoThousandAndNineteenAssetBackedDebtSecuritiesMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_TwoThousandAndNineteenAssetBackedDebtSecuritiesMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> 2019 Asset-Backed Debt Securities </link:label>
<link:label xml:lang="en-US" xlink:label="iq_TwoThousandAndNineteenAssetBackedDebtSecuritiesMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Two Thousand And Nineteen Asset Backed Debt Securities [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_AssetBackedSecuritiesMember" xlink:type="locator" xlink:label="us-gaap_AssetBackedSecuritiesMember"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AssetBackedSecuritiesMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Asset-Backed Debt Securities </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AssetBackedSecuritiesMember" xlink:to="us-gaap_AssetBackedSecuritiesMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AssetBackedSecuritiesMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Asset Backed Securities [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_DebtInstrumentLineItems" xlink:type="locator" xlink:label="us-gaap_DebtInstrumentLineItems"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DebtInstrumentLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Debt Instrument [Line Items] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DebtInstrumentLineItems" xlink:to="us-gaap_DebtInstrumentLineItems_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DebtInstrumentLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Debt Instrument [Line Items] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_DebtInstrumentCollateral" xlink:type="locator" xlink:label="us-gaap_DebtInstrumentCollateral"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DebtInstrumentCollateral_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Debt instrument, collateral description </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DebtInstrumentCollateral" xlink:to="us-gaap_DebtInstrumentCollateral_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DebtInstrumentCollateral_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Debt Instrument Collateral </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_DebtInstrumentCollateralAmount" xlink:type="locator" xlink:label="us-gaap_DebtInstrumentCollateralAmount"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DebtInstrumentCollateralAmount_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Debt instrument, collateralized asset carrying amount </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DebtInstrumentCollateralAmount" xlink:to="us-gaap_DebtInstrumentCollateralAmount_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DebtInstrumentCollateralAmount_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Debt Instrument Collateral Amount </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_CashCollateralForBorrowedSecurities" xlink:type="locator" xlink:label="us-gaap_CashCollateralForBorrowedSecurities"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CashCollateralForBorrowedSecurities_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Debt instrument, collateralized restricted cash </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CashCollateralForBorrowedSecurities" xlink:to="us-gaap_CashCollateralForBorrowedSecurities_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CashCollateralForBorrowedSecurities_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Cash Collateral For Borrowed Securities </link:label>
<link:label xml:lang="en-US" xlink:label="iq_OtherReceivablesCollateralForBorrowedSecurities_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Debt instrument, collateralized by other receivables </link:label>
<link:label xml:lang="en-US" xlink:label="iq_OtherReceivablesCollateralForBorrowedSecurities_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Other Receivables Collateral For Borrowed Securities </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_DebtWeightedAverageInterestRate" xlink:type="locator" xlink:label="us-gaap_DebtWeightedAverageInterestRate"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DebtWeightedAverageInterestRate_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Weighted average interest rate </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DebtWeightedAverageInterestRate" xlink:to="us-gaap_DebtWeightedAverageInterestRate_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DebtWeightedAverageInterestRate_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Debt Weighted Average Interest Rate </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_LineOfCreditFacilityRemainingBorrowingCapacity" xlink:type="locator" xlink:label="us-gaap_LineOfCreditFacilityRemainingBorrowingCapacity"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LineOfCreditFacilityRemainingBorrowingCapacity_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Unused line of credit for short-term loans </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LineOfCreditFacilityRemainingBorrowingCapacity" xlink:to="us-gaap_LineOfCreditFacilityRemainingBorrowingCapacity_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LineOfCreditFacilityRemainingBorrowingCapacity_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Line Of Credit Facility Remaining Borrowing Capacity </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_DebtInstrumentFaceAmount_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/positiveTerseLabel"> Debt instrument, face amount </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_DebtInstrumentTerm_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Bank loan maturity period </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity" xlink:type="locator" xlink:label="us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Maximum borrowing capacity under credit facility </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity" xlink:to="us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Line Of Credit Facility Maximum Borrowing Capacity </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_DebtInstrumentInterestRateStatedPercentage" xlink:type="locator" xlink:label="us-gaap_DebtInstrumentInterestRateStatedPercentage"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DebtInstrumentInterestRateStatedPercentage_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Annual interest rate </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DebtInstrumentInterestRateStatedPercentage" xlink:to="us-gaap_DebtInstrumentInterestRateStatedPercentage_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DebtInstrumentInterestRateStatedPercentage_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Debt Instrument Interest Rate Stated Percentage </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_RepaymentsOfLongTermDebt" xlink:type="locator" xlink:label="us-gaap_RepaymentsOfLongTermDebt"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RepaymentsOfLongTermDebt_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Repayment of debt </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_RepaymentsOfLongTermDebt" xlink:to="us-gaap_RepaymentsOfLongTermDebt_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RepaymentsOfLongTermDebt_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Repayments Of Long Term Debt </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ProceedsFromLinesOfCredit" xlink:type="locator" xlink:label="us-gaap_ProceedsFromLinesOfCredit"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ProceedsFromLinesOfCredit_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Amount borrowed under the commitment of a bank loan </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ProceedsFromLinesOfCredit" xlink:to="us-gaap_ProceedsFromLinesOfCredit_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ProceedsFromLinesOfCredit_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Proceeds From Lines Of Credit </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_AccountsPayableCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/positiveTerseLabel"> Accounts payable factored to financial institution </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_DebtInstrumentMaturityDateDescription" xlink:type="locator" xlink:label="us-gaap_DebtInstrumentMaturityDateDescription"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DebtInstrumentMaturityDateDescription_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Debt securities maturity period description </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DebtInstrumentMaturityDateDescription" xlink:to="us-gaap_DebtInstrumentMaturityDateDescription_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DebtInstrumentMaturityDateDescription_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Debt Instrument Maturity Date Description </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ProceedsFromLongTermLoanAndBorrowingsFromThirdPartyInvestorsNetOfIssuanceCosts_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Proceeds from long-term loan and borrowings from third party investors, net of issuance costs </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_DebtInstrumentInterestRateEffectivePercentage" xlink:type="locator" xlink:label="us-gaap_DebtInstrumentInterestRateEffectivePercentage"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DebtInstrumentInterestRateEffectivePercentage_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Effective interest rate </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DebtInstrumentInterestRateEffectivePercentage" xlink:to="us-gaap_DebtInstrumentInterestRateEffectivePercentage_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DebtInstrumentInterestRateEffectivePercentage_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Debt Instrument Interest Rate Effective Percentage </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_LoansPayable" xlink:type="locator" xlink:label="us-gaap_LoansPayable"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LoansPayable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Outstanding borrowings </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LoansPayable" xlink:to="us-gaap_LoansPayable_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LoansPayable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Loans Payable </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_LoansPayableCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Loans repayable maturing in one year </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_LongTermDebtMaturitiesRepaymentsOfPrincipalAfterYearTwo" xlink:type="locator" xlink:label="iq_LongTermDebtMaturitiesRepaymentsOfPrincipalAfterYearTwo"/>
<link:label xml:lang="en-US" xlink:label="iq_LongTermDebtMaturitiesRepaymentsOfPrincipalAfterYearTwo_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Long term debt maturities repayments of principal after year two. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_LongTermDebtMaturitiesRepaymentsOfPrincipalAfterYearTwo" xlink:to="iq_LongTermDebtMaturitiesRepaymentsOfPrincipalAfterYearTwo_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_LongTermDebtMaturitiesRepaymentsOfPrincipal" xlink:type="locator" xlink:label="iq_LongTermDebtMaturitiesRepaymentsOfPrincipal"/>
<link:label xml:lang="en-US" xlink:label="iq_LongTermDebtMaturitiesRepaymentsOfPrincipal_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Long-term debt maturities repayments of principal. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_LongTermDebtMaturitiesRepaymentsOfPrincipal" xlink:to="iq_LongTermDebtMaturitiesRepaymentsOfPrincipal_lbl"/>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInNextTwelveMonths" xlink:type="locator" xlink:label="us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInNextTwelveMonths"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInNextTwelveMonths_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> within 1 year </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInNextTwelveMonths" xlink:to="us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInNextTwelveMonths_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInNextTwelveMonths_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Long Term Debt Maturities Repayments Of Principal In Next Twelve Months </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearTwo" xlink:type="locator" xlink:label="us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearTwo"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearTwo_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> between 1-2 year </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearTwo" xlink:to="us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearTwo_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearTwo_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Long Term Debt Maturities Repayments Of Principal In Year Two </link:label>
<link:label xml:lang="en-US" xlink:label="iq_LongTermDebtMaturitiesRepaymentsOfPrincipalAfterYearTwo_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Thereafter </link:label>
<link:label xml:lang="en-US" xlink:label="iq_LongTermDebtMaturitiesRepaymentsOfPrincipalAfterYearTwo_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Long Term Debt Maturities Repayments Of Principal After Year Two </link:label>
<link:label xml:lang="en-US" xlink:label="iq_LongTermDebtMaturitiesRepaymentsOfPrincipal_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel"> Long-term Debt </link:label>
<link:label xml:lang="en-US" xlink:label="iq_LongTermDebtMaturitiesRepaymentsOfPrincipal_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Long Term Debt Maturities Repayments Of Principal </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_TwoThousandTwentyThreeConvertibleSeniorNotesMember" xlink:type="locator" xlink:label="iq_TwoThousandTwentyThreeConvertibleSeniorNotesMember"/>
<link:label xml:lang="en-US" xlink:label="iq_TwoThousandTwentyThreeConvertibleSeniorNotesMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Two thousand twenty three, Convertible senior notes. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_TwoThousandTwentyThreeConvertibleSeniorNotesMember" xlink:to="iq_TwoThousandTwentyThreeConvertibleSeniorNotesMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_TwoThousandTwentyThreeConvertibleSeniorNotesMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> 2023 Convertible Senior Notes </link:label>
<link:label xml:lang="en-US" xlink:label="iq_TwoThousandTwentyThreeConvertibleSeniorNotesMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Two Thousand Twenty Three Convertible Senior Notes [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_DebtInstrumentRedemptionPeriodAxis" xlink:type="locator" xlink:label="us-gaap_DebtInstrumentRedemptionPeriodAxis"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DebtInstrumentRedemptionPeriodAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Debt Instrument, Redemption, Period </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DebtInstrumentRedemptionPeriodAxis" xlink:to="us-gaap_DebtInstrumentRedemptionPeriodAxis_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DebtInstrumentRedemptionPeriodAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Debt Instrument Redemption Period [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_DebtInstrumentRedemptionPeriodDomain" xlink:type="locator" xlink:label="us-gaap_DebtInstrumentRedemptionPeriodDomain"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DebtInstrumentRedemptionPeriodDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Debt Instrument, Redemption, Period </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DebtInstrumentRedemptionPeriodDomain" xlink:to="us-gaap_DebtInstrumentRedemptionPeriodDomain_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DebtInstrumentRedemptionPeriodDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Debt Instrument Redemption Period [Domain] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_DebtInstrumentRedemptionPeriodOneMember" xlink:type="locator" xlink:label="us-gaap_DebtInstrumentRedemptionPeriodOneMember"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DebtInstrumentRedemptionPeriodOneMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Redemption Period </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DebtInstrumentRedemptionPeriodOneMember" xlink:to="us-gaap_DebtInstrumentRedemptionPeriodOneMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DebtInstrumentRedemptionPeriodOneMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Debt Instrument Redemption Period One [Member] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_TwoThousandTwentyFiveConvertibleSeniorNotesMember" xlink:type="locator" xlink:label="iq_TwoThousandTwentyFiveConvertibleSeniorNotesMember"/>
<link:label xml:lang="en-US" xlink:label="iq_TwoThousandTwentyFiveConvertibleSeniorNotesMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Two thousand twenty five, convertible senior notes. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_TwoThousandTwentyFiveConvertibleSeniorNotesMember" xlink:to="iq_TwoThousandTwentyFiveConvertibleSeniorNotesMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_TwoThousandTwentyFiveConvertibleSeniorNotesMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> 2025 Convertible Senior Notes </link:label>
<link:label xml:lang="en-US" xlink:label="iq_TwoThousandTwentyFiveConvertibleSeniorNotesMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Two Thousand Twenty Five Convertible Senior Notes [Member] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_TwoThousandTwentySixConvertibleSeniorNotesMember" xlink:type="locator" xlink:label="iq_TwoThousandTwentySixConvertibleSeniorNotesMember"/>
<link:label xml:lang="en-US" xlink:label="iq_TwoThousandTwentySixConvertibleSeniorNotesMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Two thousand twenty six convertible senior notes. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_TwoThousandTwentySixConvertibleSeniorNotesMember" xlink:to="iq_TwoThousandTwentySixConvertibleSeniorNotesMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_TwoThousandTwentySixConvertibleSeniorNotesMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> 2026 Convertible Senior Notes </link:label>
<link:label xml:lang="en-US" xlink:label="iq_TwoThousandTwentySixConvertibleSeniorNotesMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Two Thousand Twenty Six Convertible Senior Notes [Member] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_TwoThousandTwentyThreeTwoThousandTwentyFiveAndTwoThousandTwentySixConvertibleSeniorNotesMember" xlink:type="locator" xlink:label="iq_TwoThousandTwentyThreeTwoThousandTwentyFiveAndTwoThousandTwentySixConvertibleSeniorNotesMember"/>
<link:label xml:lang="en-US" xlink:label="iq_TwoThousandTwentyThreeTwoThousandTwentyFiveAndTwoThousandTwentySixConvertibleSeniorNotesMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Two thousand twenty three two thousand twenty five and two thousand twenty six convertible senior notes. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_TwoThousandTwentyThreeTwoThousandTwentyFiveAndTwoThousandTwentySixConvertibleSeniorNotesMember" xlink:to="iq_TwoThousandTwentyThreeTwoThousandTwentyFiveAndTwoThousandTwentySixConvertibleSeniorNotesMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_TwoThousandTwentyThreeTwoThousandTwentyFiveAndTwoThousandTwentySixConvertibleSeniorNotesMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> 2023 Notes, 2025 Notes and 2026 Notes </link:label>
<link:label xml:lang="en-US" xlink:label="iq_TwoThousandTwentyThreeTwoThousandTwentyFiveAndTwoThousandTwentySixConvertibleSeniorNotesMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Two Thousand Twenty Three Two Thousand Twenty Five And Two Thousand Twenty Six Convertible Senior Notes [Member] </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_DebtInstrumentFaceAmount_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Debt instrument, face amount </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_DebtInstrumentPaymentTerms" xlink:type="locator" xlink:label="us-gaap_DebtInstrumentPaymentTerms"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DebtInstrumentPaymentTerms_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Debt instrument, payment terms </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DebtInstrumentPaymentTerms" xlink:to="us-gaap_DebtInstrumentPaymentTerms_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DebtInstrumentPaymentTerms_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Debt Instrument Payment Terms </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_DebtInstrumentFrequencyOfPeriodicPayment" xlink:type="locator" xlink:label="us-gaap_DebtInstrumentFrequencyOfPeriodicPayment"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DebtInstrumentFrequencyOfPeriodicPayment_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Debt instrument, frequency of periodic payment </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DebtInstrumentFrequencyOfPeriodicPayment" xlink:to="us-gaap_DebtInstrumentFrequencyOfPeriodicPayment_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DebtInstrumentFrequencyOfPeriodicPayment_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Debt Instrument Frequency Of Periodic Payment </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_DebtInstrumentConvertibleConversionRatioBasisAmount" xlink:type="locator" xlink:label="iq_DebtInstrumentConvertibleConversionRatioBasisAmount"/>
<link:label xml:lang="en-US" xlink:label="iq_DebtInstrumentConvertibleConversionRatioBasisAmount_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Debt instrument convertible ratio basis amount. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_DebtInstrumentConvertibleConversionRatioBasisAmount" xlink:to="iq_DebtInstrumentConvertibleConversionRatioBasisAmount_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_NumberOfBusinessDays" xlink:type="locator" xlink:label="iq_NumberOfBusinessDays"/>
<link:label xml:lang="en-US" xlink:label="iq_NumberOfBusinessDays_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Number of business days. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_NumberOfBusinessDays" xlink:to="iq_NumberOfBusinessDays_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_ConvertibleThresholdPercentageOfProductOfAmericanDepositarySharesSalePriceAndConversionRate" xlink:type="locator" xlink:label="iq_ConvertibleThresholdPercentageOfProductOfAmericanDepositarySharesSalePriceAndConversionRate"/>
<link:label xml:lang="en-US" xlink:label="iq_ConvertibleThresholdPercentageOfProductOfAmericanDepositarySharesSalePriceAndConversionRate_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Maximum convertible threshold percentage of the product of the last reported sale price of the ADSs and the conversion rate on each such trading day. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_ConvertibleThresholdPercentageOfProductOfAmericanDepositarySharesSalePriceAndConversionRate" xlink:to="iq_ConvertibleThresholdPercentageOfProductOfAmericanDepositarySharesSalePriceAndConversionRate_lbl"/>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_DebtInstrumentConvertibleConversionRatio1" xlink:type="locator" xlink:label="us-gaap_DebtInstrumentConvertibleConversionRatio1"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DebtInstrumentConvertibleConversionRatio1_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Debt instrument, initial conversion rate </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DebtInstrumentConvertibleConversionRatio1" xlink:to="us-gaap_DebtInstrumentConvertibleConversionRatio1_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DebtInstrumentConvertibleConversionRatio1_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Debt Instrument Convertible Conversion Ratio1 </link:label>
<link:label xml:lang="en-US" xlink:label="iq_DebtInstrumentConvertibleConversionRatioBasisAmount_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Debt instrument, conversion basis principle amount </link:label>
<link:label xml:lang="en-US" xlink:label="iq_DebtInstrumentConvertibleConversionRatioBasisAmount_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Debt Instrument Convertible Conversion Ratio Basis Amount </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_DebtInstrumentConvertibleConversionPrice1" xlink:type="locator" xlink:label="us-gaap_DebtInstrumentConvertibleConversionPrice1"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DebtInstrumentConvertibleConversionPrice1_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Debt instrument, initial conversion price </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DebtInstrumentConvertibleConversionPrice1" xlink:to="us-gaap_DebtInstrumentConvertibleConversionPrice1_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DebtInstrumentConvertibleConversionPrice1_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Debt Instrument Convertible Conversion Price1 </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_DebtInstrumentConvertibleThresholdTradingDays" xlink:type="locator" xlink:label="us-gaap_DebtInstrumentConvertibleThresholdTradingDays"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DebtInstrumentConvertibleThresholdTradingDays_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Debt instrument, convertible threshold trading days </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DebtInstrumentConvertibleThresholdTradingDays" xlink:to="us-gaap_DebtInstrumentConvertibleThresholdTradingDays_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DebtInstrumentConvertibleThresholdTradingDays_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Debt Instrument Convertible Threshold Trading Days </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_DebtInstrumentConvertibleThresholdConsecutiveTradingDays1" xlink:type="locator" xlink:label="us-gaap_DebtInstrumentConvertibleThresholdConsecutiveTradingDays1"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DebtInstrumentConvertibleThresholdConsecutiveTradingDays1_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Debt instrument, convertible threshold consecutive trading days </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DebtInstrumentConvertibleThresholdConsecutiveTradingDays1" xlink:to="us-gaap_DebtInstrumentConvertibleThresholdConsecutiveTradingDays1_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DebtInstrumentConvertibleThresholdConsecutiveTradingDays1_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Debt Instrument Convertible Threshold Consecutive Trading Days1 </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_DebtInstrumentConvertibleThresholdPercentageOfStockPriceTrigger" xlink:type="locator" xlink:label="us-gaap_DebtInstrumentConvertibleThresholdPercentageOfStockPriceTrigger"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DebtInstrumentConvertibleThresholdPercentageOfStockPriceTrigger_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Debt instrument, convertible threshold percentage </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DebtInstrumentConvertibleThresholdPercentageOfStockPriceTrigger" xlink:to="us-gaap_DebtInstrumentConvertibleThresholdPercentageOfStockPriceTrigger_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DebtInstrumentConvertibleThresholdPercentageOfStockPriceTrigger_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Debt Instrument Convertible Threshold Percentage Of Stock Price Trigger </link:label>
<link:label xml:lang="en-US" xlink:label="iq_NumberOfBusinessDays_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Number of business days </link:label>
<link:label xml:lang="en-US" xlink:label="iq_NumberOfBusinessDays_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Number Of Business Days </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ConvertibleThresholdPercentageOfProductOfAmericanDepositarySharesSalePriceAndConversionRate_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Convertible threshold percentage of the product of ADS sale price and conversion rate </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ConvertibleThresholdPercentageOfProductOfAmericanDepositarySharesSalePriceAndConversionRate_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Convertible Threshold Percentage Of Product Of American Depositary Shares Sale Price And Conversion Rate </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_PercentageOfPrincipalAmountOfConvertibleNotesIsEqualToRepurchasePrice" xlink:type="locator" xlink:label="iq_PercentageOfPrincipalAmountOfConvertibleNotesIsEqualToRepurchasePrice"/>
<link:label xml:lang="en-US" xlink:label="iq_PercentageOfPrincipalAmountOfConvertibleNotesIsEqualToRepurchasePrice_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Percentage of principal amount of convertible notes is equal to repurchase price. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_PercentageOfPrincipalAmountOfConvertibleNotesIsEqualToRepurchasePrice" xlink:to="iq_PercentageOfPrincipalAmountOfConvertibleNotesIsEqualToRepurchasePrice_lbl"/>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_DebtInstrumentRepurchaseDate" xlink:type="locator" xlink:label="us-gaap_DebtInstrumentRepurchaseDate"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DebtInstrumentRepurchaseDate_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Debt Instrument, repurchase date </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DebtInstrumentRepurchaseDate" xlink:to="us-gaap_DebtInstrumentRepurchaseDate_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DebtInstrumentRepurchaseDate_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Debt Instrument Repurchase Date </link:label>
<link:label xml:lang="en-US" xlink:label="iq_PercentageOfPrincipalAmountOfConvertibleNotesIsEqualToRepurchasePrice_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Percentage of repurchase price is equal to principal amount of convertible notes </link:label>
<link:label xml:lang="en-US" xlink:label="iq_PercentageOfPrincipalAmountOfConvertibleNotesIsEqualToRepurchasePrice_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Percentage Of Principal Amount Of Convertible Notes Is Equal To Repurchase Price </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_PurchasePriceOfCappedCallOptions" xlink:type="locator" xlink:label="iq_PurchasePriceOfCappedCallOptions"/>
<link:label xml:lang="en-US" xlink:label="iq_PurchasePriceOfCappedCallOptions_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Purchase price of capped call options. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_PurchasePriceOfCappedCallOptions" xlink:to="iq_PurchasePriceOfCappedCallOptions_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_SettlementSharesOfCappedCallOptions" xlink:type="locator" xlink:label="iq_SettlementSharesOfCappedCallOptions"/>
<link:label xml:lang="en-US" xlink:label="iq_SettlementSharesOfCappedCallOptions_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Settlement shares of capped call options. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_SettlementSharesOfCappedCallOptions" xlink:to="iq_SettlementSharesOfCappedCallOptions_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_PurchasePriceOfCappedCallOptions_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Purchase price of capped call options </link:label>
<link:label xml:lang="en-US" xlink:label="iq_PurchasePriceOfCappedCallOptions_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Purchase Price Of Capped Call Options </link:label>
<link:label xml:lang="en-US" xlink:label="iq_SettlementSharesOfCappedCallOptions_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Settlement shares of capped call options </link:label>
<link:label xml:lang="en-US" xlink:label="iq_SettlementSharesOfCappedCallOptions_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Settlement Shares Of Capped Call Options </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_DerivativeCapPrice" xlink:type="locator" xlink:label="us-gaap_DerivativeCapPrice"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DerivativeCapPrice_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Capped call options cap price </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DerivativeCapPrice" xlink:to="us-gaap_DerivativeCapPrice_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DerivativeCapPrice_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Derivative Cap Price </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_AdditionalDebtPrincipalAmountOffered" xlink:type="locator" xlink:label="iq_AdditionalDebtPrincipalAmountOffered"/>
<link:label xml:lang="en-US" xlink:label="iq_AdditionalDebtPrincipalAmountOffered_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Additional debt principal amount offered. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_AdditionalDebtPrincipalAmountOffered" xlink:to="iq_AdditionalDebtPrincipalAmountOffered_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_AdditionalDebtPrincipalAmountOffered_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Additional debt principal amount offered </link:label>
<link:label xml:lang="en-US" xlink:label="iq_AdditionalDebtPrincipalAmountOffered_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Additional Debt Principal Amount Offered </link:label>
<link:label xml:lang="en-US" xlink:label="iq_AdjustmentsToAdditionalPaidInCapitalPurchaseOfCappedCall_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Cost of capped call recorded as reduction in additional paid-in capital </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ProceedsFromIssuanceOfDebt" xlink:type="locator" xlink:label="us-gaap_ProceedsFromIssuanceOfDebt"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ProceedsFromIssuanceOfDebt_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Net proceeds from issuance of notes </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ProceedsFromIssuanceOfDebt" xlink:to="us-gaap_ProceedsFromIssuanceOfDebt_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ProceedsFromIssuanceOfDebt_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Proceeds From Issuance Of Debt </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_DeferredFinanceCostsGross" xlink:type="locator" xlink:label="us-gaap_DeferredFinanceCostsGross"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DeferredFinanceCostsGross_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Underwriting discounts and offering expenses </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DeferredFinanceCostsGross" xlink:to="us-gaap_DeferredFinanceCostsGross_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DeferredFinanceCostsGross_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Deferred Finance Costs Gross </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_DebtInstrumentConvertibleCarryingAmountOfEquityComponentAbstract" xlink:type="locator" xlink:label="iq_DebtInstrumentConvertibleCarryingAmountOfEquityComponentAbstract"/>
<link:label xml:lang="en-US" xlink:label="iq_DebtInstrumentConvertibleCarryingAmountOfEquityComponentAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Debt Instrument Convertible Carrying Amount Of Equity Component. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_DebtInstrumentConvertibleCarryingAmountOfEquityComponentAbstract" xlink:to="iq_DebtInstrumentConvertibleCarryingAmountOfEquityComponentAbstract_lbl"/>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_LongTermNotesPayableAbstract" xlink:type="locator" xlink:label="us-gaap_LongTermNotesPayableAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LongTermNotesPayableAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Liability component: </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LongTermNotesPayableAbstract" xlink:to="us-gaap_LongTermNotesPayableAbstract_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LongTermNotesPayableAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Long Term Notes Payable [Abstract] </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_DebtInstrumentFaceAmount_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/positiveLabel"> Principal </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_DebtInstrumentUnamortizedDiscount" xlink:type="locator" xlink:label="us-gaap_DebtInstrumentUnamortizedDiscount"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DebtInstrumentUnamortizedDiscount_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Less: unamortized debt discount </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DebtInstrumentUnamortizedDiscount" xlink:to="us-gaap_DebtInstrumentUnamortizedDiscount_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DebtInstrumentUnamortizedDiscount_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Debt Instrument Unamortized Discount </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ConvertibleLongTermNotesPayable" xlink:type="locator" xlink:label="us-gaap_ConvertibleLongTermNotesPayable"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ConvertibleLongTermNotesPayable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel"> Net carrying amount </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ConvertibleLongTermNotesPayable" xlink:to="us-gaap_ConvertibleLongTermNotesPayable_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ConvertibleLongTermNotesPayable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Convertible Long Term Notes Payable </link:label>
<link:label xml:lang="en-US" xlink:label="iq_DebtInstrumentConvertibleCarryingAmountOfEquityComponentAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Equity component: </link:label>
<link:label xml:lang="en-US" xlink:label="iq_DebtInstrumentConvertibleCarryingAmountOfEquityComponentAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Debt Instrument Convertible Carrying Amount Of Equity Component [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_DebtInstrumentConvertibleCarryingAmountOfTheEquityComponent" xlink:type="locator" xlink:label="us-gaap_DebtInstrumentConvertibleCarryingAmountOfTheEquityComponent"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DebtInstrumentConvertibleCarryingAmountOfTheEquityComponent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Carrying amount </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DebtInstrumentConvertibleCarryingAmountOfTheEquityComponent" xlink:to="us-gaap_DebtInstrumentConvertibleCarryingAmountOfTheEquityComponent_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DebtInstrumentConvertibleCarryingAmountOfTheEquityComponent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Debt Instrument Convertible Carrying Amount Of The Equity Component </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_DebtInstrumentConvertibleRemainingDiscountAmortizationPeriod1" xlink:type="locator" xlink:label="us-gaap_DebtInstrumentConvertibleRemainingDiscountAmortizationPeriod1"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DebtInstrumentConvertibleRemainingDiscountAmortizationPeriod1_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Liability accreted remaining period </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DebtInstrumentConvertibleRemainingDiscountAmortizationPeriod1" xlink:to="us-gaap_DebtInstrumentConvertibleRemainingDiscountAmortizationPeriod1_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DebtInstrumentConvertibleRemainingDiscountAmortizationPeriod1_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Debt Instrument Convertible Remaining Discount Amortization Period1 </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_InterestExpenseDebt" xlink:type="locator" xlink:label="us-gaap_InterestExpenseDebt"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_InterestExpenseDebt_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Interest cost recognized </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_InterestExpenseDebt" xlink:to="us-gaap_InterestExpenseDebt_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_InterestExpenseDebt_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Interest Expense Debt </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFour" xlink:type="locator" xlink:label="us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFour"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFour_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Aggregate schedule of maturities repayment of principal payments due in 2023 </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFour" xlink:to="us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFour_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFour_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Long Term Debt Maturities Repayments Of Principal In Year Four </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFive" xlink:type="locator" xlink:label="us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFive"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFive_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Aggregate schedule of maturities repayment of principal payments due in 2025 </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFive" xlink:to="us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFive_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFive_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Long Term Debt Maturities Repayments Of Principal In Year Five </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalAfterYearFive" xlink:type="locator" xlink:label="us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalAfterYearFive"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalAfterYearFive_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Aggregate schedule of maturities repayment of principal payments due in 2026 </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalAfterYearFive" xlink:to="us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalAfterYearFive_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalAfterYearFive_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Long Term Debt Maturities Repayments Of Principal After Year Five </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_WithholdingTaxes" xlink:type="locator" xlink:label="iq_WithholdingTaxes"/>
<link:label xml:lang="en-US" xlink:label="iq_WithholdingTaxes_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Withholding taxes. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_WithholdingTaxes" xlink:to="iq_WithholdingTaxes_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_IncomeTaxesLineItems" xlink:type="locator" xlink:label="iq_IncomeTaxesLineItems"/>
<link:label xml:lang="en-US" xlink:label="iq_IncomeTaxesLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Income Taxes [Line Items] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_IncomeTaxesLineItems" xlink:to="iq_IncomeTaxesLineItems_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_IncomeTaxesTable" xlink:type="locator" xlink:label="iq_IncomeTaxesTable"/>
<link:label xml:lang="en-US" xlink:label="iq_IncomeTaxesTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Income Taxes [Table] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_IncomeTaxesTable" xlink:to="iq_IncomeTaxesTable_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_IncomeTaxesTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Income Taxes [Table] </link:label>
<link:label xml:lang="en-US" xlink:label="iq_IncomeTaxesTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Income Taxes [Table] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_IncomeTaxAuthorityNameAxis" xlink:type="locator" xlink:label="us-gaap_IncomeTaxAuthorityNameAxis"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IncomeTaxAuthorityNameAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Income Tax Authority, Name </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncomeTaxAuthorityNameAxis" xlink:to="us-gaap_IncomeTaxAuthorityNameAxis_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IncomeTaxAuthorityNameAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Income Tax Authority Name [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_IncomeTaxAuthorityNameDomain" xlink:type="locator" xlink:label="us-gaap_IncomeTaxAuthorityNameDomain"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IncomeTaxAuthorityNameDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Income Tax Authority, Name </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncomeTaxAuthorityNameDomain" xlink:to="us-gaap_IncomeTaxAuthorityNameDomain_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IncomeTaxAuthorityNameDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Income Tax Authority Name [Domain] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_CaymanIslandsTaxInformationAuthorityMember" xlink:type="locator" xlink:label="us-gaap_CaymanIslandsTaxInformationAuthorityMember"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CaymanIslandsTaxInformationAuthorityMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Cayman Islands </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CaymanIslandsTaxInformationAuthorityMember" xlink:to="us-gaap_CaymanIslandsTaxInformationAuthorityMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CaymanIslandsTaxInformationAuthorityMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Cayman Islands Tax Information Authority [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_InlandRevenueHongKongMember" xlink:type="locator" xlink:label="us-gaap_InlandRevenueHongKongMember"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_InlandRevenueHongKongMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Hong Kong </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_InlandRevenueHongKongMember" xlink:to="us-gaap_InlandRevenueHongKongMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_InlandRevenueHongKongMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Inland Revenue Hong Kong [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_InlandRevenueSingaporeIRASMember" xlink:type="locator" xlink:label="us-gaap_InlandRevenueSingaporeIRASMember"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_InlandRevenueSingaporeIRASMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Singapore </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_InlandRevenueSingaporeIRASMember" xlink:to="us-gaap_InlandRevenueSingaporeIRASMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_InlandRevenueSingaporeIRASMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Inland Revenue Singapore I R A S [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_StateAdministrationOfTaxationChinaMember" xlink:type="locator" xlink:label="us-gaap_StateAdministrationOfTaxationChinaMember"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_StateAdministrationOfTaxationChinaMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> China </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_StateAdministrationOfTaxationChinaMember" xlink:to="us-gaap_StateAdministrationOfTaxationChinaMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_StateAdministrationOfTaxationChinaMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> State Administration Of Taxation China [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ResearchAndDevelopmentArrangementContractToPerformForOthersByTypeAxis" xlink:type="locator" xlink:label="us-gaap_ResearchAndDevelopmentArrangementContractToPerformForOthersByTypeAxis"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ResearchAndDevelopmentArrangementContractToPerformForOthersByTypeAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Research and Development Arrangement, Contract to Perform for Others, Type </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ResearchAndDevelopmentArrangementContractToPerformForOthersByTypeAxis" xlink:to="us-gaap_ResearchAndDevelopmentArrangementContractToPerformForOthersByTypeAxis_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ResearchAndDevelopmentArrangementContractToPerformForOthersByTypeAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Research And Development Arrangement Contract To Perform For Others By Type [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ResearchAndDevelopmentArrangementContractToPerformForOthersTypeDomain" xlink:type="locator" xlink:label="us-gaap_ResearchAndDevelopmentArrangementContractToPerformForOthersTypeDomain"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ResearchAndDevelopmentArrangementContractToPerformForOthersTypeDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Research and Development Arrangement, Contract to Perform for Others, Type </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ResearchAndDevelopmentArrangementContractToPerformForOthersTypeDomain" xlink:to="us-gaap_ResearchAndDevelopmentArrangementContractToPerformForOthersTypeDomain_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ResearchAndDevelopmentArrangementContractToPerformForOthersTypeDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Research And Development Arrangement Contract To Perform For Others Type [Domain] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_HighAndNewTechnologyEnterpriseMember" xlink:type="locator" xlink:label="iq_HighAndNewTechnologyEnterpriseMember"/>
<link:label xml:lang="en-US" xlink:label="iq_HighAndNewTechnologyEnterpriseMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> High And New Technology Enterprise [Member] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_HighAndNewTechnologyEnterpriseMember" xlink:to="iq_HighAndNewTechnologyEnterpriseMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_HighAndNewTechnologyEnterpriseMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> High And New Technology Enterprise </link:label>
<link:label xml:lang="en-US" xlink:label="iq_HighAndNewTechnologyEnterpriseMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> High And New Technology Enterprise [Member] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_SoftwareEnterpriseMember" xlink:type="locator" xlink:label="iq_SoftwareEnterpriseMember"/>
<link:label xml:lang="en-US" xlink:label="iq_SoftwareEnterpriseMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Software enterprise. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_SoftwareEnterpriseMember" xlink:to="iq_SoftwareEnterpriseMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_SoftwareEnterpriseMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Software Enterprise </link:label>
<link:label xml:lang="en-US" xlink:label="iq_SoftwareEnterpriseMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Software Enterprise [Member] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_BeijingQIYICenturyShanghaiZhongYuanAndBeijingIQIYIMember" xlink:type="locator" xlink:label="iq_BeijingQIYICenturyShanghaiZhongYuanAndBeijingIQIYIMember"/>
<link:label xml:lang="en-US" xlink:label="iq_BeijingQIYICenturyShanghaiZhongYuanAndBeijingIQIYIMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Beijing QIYI Century Shanghai Zhong Yuan and Beijing IQIYI. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_BeijingQIYICenturyShanghaiZhongYuanAndBeijingIQIYIMember" xlink:to="iq_BeijingQIYICenturyShanghaiZhongYuanAndBeijingIQIYIMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_BeijingQIYICenturyShanghaiZhongYuanAndBeijingIQIYIMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Beijing QIYI Century, Shanghai Zhong Yuan and Beijing iQIYI </link:label>
<link:label xml:lang="en-US" xlink:label="iq_BeijingQIYICenturyShanghaiZhongYuanAndBeijingIQIYIMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Beijing Q I Y I Century Shanghai Zhong Yuan And Beijing I Q I Y I [Member] </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ChengduSkymoonsInteractiveNetworkGameCompanyLimitedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Chengdu Skymoons Interactive Network Game Co.,Ltd </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_OtherSubsidiariesAndVariableInterestEntitiesMember" xlink:type="locator" xlink:label="iq_OtherSubsidiariesAndVariableInterestEntitiesMember"/>
<link:label xml:lang="en-US" xlink:label="iq_OtherSubsidiariesAndVariableInterestEntitiesMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Other subsidiaries and variable interest entities. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_OtherSubsidiariesAndVariableInterestEntitiesMember" xlink:to="iq_OtherSubsidiariesAndVariableInterestEntitiesMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_OtherSubsidiariesAndVariableInterestEntitiesMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Other Subsidiaries and Consolidated VIEs and VIE's Subsidiaries </link:label>
<link:label xml:lang="en-US" xlink:label="iq_OtherSubsidiariesAndVariableInterestEntitiesMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Other Subsidiaries And Variable Interest Entities [Member] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_StateAdministrationOfTaxationChinaInlandRevenueHongKongAndInlandRevenueSingaporeMember" xlink:type="locator" xlink:label="iq_StateAdministrationOfTaxationChinaInlandRevenueHongKongAndInlandRevenueSingaporeMember"/>
<link:label xml:lang="en-US" xlink:label="iq_StateAdministrationOfTaxationChinaInlandRevenueHongKongAndInlandRevenueSingaporeMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> State administration of taxation China inland revenue Hong Kong and inland revenue Singapore. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_StateAdministrationOfTaxationChinaInlandRevenueHongKongAndInlandRevenueSingaporeMember" xlink:to="iq_StateAdministrationOfTaxationChinaInlandRevenueHongKongAndInlandRevenueSingaporeMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_StateAdministrationOfTaxationChinaInlandRevenueHongKongAndInlandRevenueSingaporeMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> China, Hong Kong and Singapore </link:label>
<link:label xml:lang="en-US" xlink:label="iq_StateAdministrationOfTaxationChinaInlandRevenueHongKongAndInlandRevenueSingaporeMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> State Administration Of Taxation China Inland Revenue Hong Kong And Inland Revenue Singapore [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_TaxPeriodAxis" xlink:type="locator" xlink:label="us-gaap_TaxPeriodAxis"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_TaxPeriodAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Tax Period </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_TaxPeriodAxis" xlink:to="us-gaap_TaxPeriodAxis_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_TaxPeriodAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Tax Period [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_TaxPeriodDomain" xlink:type="locator" xlink:label="us-gaap_TaxPeriodDomain"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_TaxPeriodDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Tax Period </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_TaxPeriodDomain" xlink:to="us-gaap_TaxPeriodDomain_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_TaxPeriodDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Tax Period [Domain] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_EarliestTaxYearMember" xlink:type="locator" xlink:label="us-gaap_EarliestTaxYearMember"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_EarliestTaxYearMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Earliest Tax Year </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_EarliestTaxYearMember" xlink:to="us-gaap_EarliestTaxYearMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_EarliestTaxYearMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Earliest Tax Year [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_LatestTaxYearMember" xlink:type="locator" xlink:label="us-gaap_LatestTaxYearMember"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LatestTaxYearMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Latest Tax Year </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LatestTaxYearMember" xlink:to="us-gaap_LatestTaxYearMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LatestTaxYearMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Latest Tax Year [Member] </link:label>
<link:label xml:lang="en-US" xlink:label="srt_SubsidiariesMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> PRC Subsidiaries </link:label>
<link:label xml:lang="en-US" xlink:label="iq_IncomeTaxesLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Income Taxes [Line Items] </link:label>
<link:label xml:lang="en-US" xlink:label="iq_IncomeTaxesLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Income Taxes [Line Items] </link:label>
<link:label xml:lang="en-US" xlink:label="iq_WithholdingTaxes_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Withholding taxes </link:label>
<link:label xml:lang="en-US" xlink:label="iq_WithholdingTaxes_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Withholding Taxes </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_IncomeTaxesForeignStatutoryCorporateTaxRate" xlink:type="locator" xlink:label="iq_IncomeTaxesForeignStatutoryCorporateTaxRate"/>
<link:label xml:lang="en-US" xlink:label="iq_IncomeTaxesForeignStatutoryCorporateTaxRate_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Income taxes foreign statutory corporate tax rate. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_IncomeTaxesForeignStatutoryCorporateTaxRate" xlink:to="iq_IncomeTaxesForeignStatutoryCorporateTaxRate_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_IncomeTaxesForeignStatutoryCorporateTaxRate_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Statutory income tax rate </link:label>
<link:label xml:lang="en-US" xlink:label="iq_IncomeTaxesForeignStatutoryCorporateTaxRate_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Income Taxes Foreign Statutory Corporate Tax Rate </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_PreferentialIncomeTaxRate" xlink:type="locator" xlink:label="iq_PreferentialIncomeTaxRate"/>
<link:label xml:lang="en-US" xlink:label="iq_PreferentialIncomeTaxRate_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Preferential income tax rate. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_PreferentialIncomeTaxRate" xlink:to="iq_PreferentialIncomeTaxRate_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_IncomeTaxPreferentialPeriod" xlink:type="locator" xlink:label="iq_IncomeTaxPreferentialPeriod"/>
<link:label xml:lang="en-US" xlink:label="iq_IncomeTaxPreferentialPeriod_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Income tax preferential period for entities entitled to the preferential tax treatment. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_IncomeTaxPreferentialPeriod" xlink:to="iq_IncomeTaxPreferentialPeriod_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_IncomeTaxPreferentialPeriodCommencingDate" xlink:type="locator" xlink:label="iq_IncomeTaxPreferentialPeriodCommencingDate"/>
<link:label xml:lang="en-US" xlink:label="iq_IncomeTaxPreferentialPeriodCommencingDate_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Income tax preferential period commencing date. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_IncomeTaxPreferentialPeriodCommencingDate" xlink:to="iq_IncomeTaxPreferentialPeriodCommencingDate_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_PreferentialIncomeTaxRate_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Preferential income tax rate </link:label>
<link:label xml:lang="en-US" xlink:label="iq_PreferentialIncomeTaxRate_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Preferential Income Tax Rate </link:label>
<link:label xml:lang="en-US" xlink:label="iq_IncomeTaxPreferentialPeriod_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Preferential income tax rate exemption period </link:label>
<link:label xml:lang="en-US" xlink:label="iq_IncomeTaxPreferentialPeriod_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Income Tax Preferential Period </link:label>
<link:label xml:lang="en-US" xlink:label="iq_IncomeTaxPreferentialPeriodCommencingDate_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Income tax preferential period commencing date </link:label>
<link:label xml:lang="en-US" xlink:label="iq_IncomeTaxPreferentialPeriodCommencingDate_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Income Tax Preferential Period Commencing Date </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate" xlink:type="locator" xlink:label="us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Statutory income tax rate </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate" xlink:to="us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Effective Income Tax Rate Reconciliation At Federal Statutory Income Tax Rate </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_PreferentialIncomeTaxExemptionStartPeriod" xlink:type="locator" xlink:label="iq_PreferentialIncomeTaxExemptionStartPeriod"/>
<link:label xml:lang="en-US" xlink:label="iq_PreferentialIncomeTaxExemptionStartPeriod_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Preferential income tax exemption start period. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_PreferentialIncomeTaxExemptionStartPeriod" xlink:to="iq_PreferentialIncomeTaxExemptionStartPeriod_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_SpecialIncomeTaxReducedPreferentialTaxRatePeriod" xlink:type="locator" xlink:label="iq_SpecialIncomeTaxReducedPreferentialTaxRatePeriod"/>
<link:label xml:lang="en-US" xlink:label="iq_SpecialIncomeTaxReducedPreferentialTaxRatePeriod_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Special income tax reduced preferential tax rate period. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_SpecialIncomeTaxReducedPreferentialTaxRatePeriod" xlink:to="iq_SpecialIncomeTaxReducedPreferentialTaxRatePeriod_lbl"/>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_IncomeTaxHolidayTerminationDate" xlink:type="locator" xlink:label="us-gaap_IncomeTaxHolidayTerminationDate"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IncomeTaxHolidayTerminationDate_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Income tax holiday expiration year </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncomeTaxHolidayTerminationDate" xlink:to="us-gaap_IncomeTaxHolidayTerminationDate_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IncomeTaxHolidayTerminationDate_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Income Tax Holiday Termination Date </link:label>
<link:label xml:lang="en-US" xlink:label="iq_PreferentialIncomeTaxExemptionStartPeriod_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Preferential income tax exemption start year </link:label>
<link:label xml:lang="en-US" xlink:label="iq_PreferentialIncomeTaxExemptionStartPeriod_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Preferential Income Tax Exemption Start Period </link:label>
<link:label xml:lang="en-US" xlink:label="iq_SpecialIncomeTaxReducedPreferentialTaxRatePeriod_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Period of reduced preferential income tax rate </link:label>
<link:label xml:lang="en-US" xlink:label="iq_SpecialIncomeTaxReducedPreferentialTaxRatePeriod_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Special Income Tax Reduced Preferential Tax Rate Period </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_EffectiveIncomeTaxRateReconciliationForeignIncomeTaxWithholdingPercent" xlink:type="locator" xlink:label="iq_EffectiveIncomeTaxRateReconciliationForeignIncomeTaxWithholdingPercent"/>
<link:label xml:lang="en-US" xlink:label="iq_EffectiveIncomeTaxRateReconciliationForeignIncomeTaxWithholdingPercent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Effective income tax rate reconciliation, foreign income tax withholding, percent. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_EffectiveIncomeTaxRateReconciliationForeignIncomeTaxWithholdingPercent" xlink:to="iq_EffectiveIncomeTaxRateReconciliationForeignIncomeTaxWithholdingPercent_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_EffectiveIncomeTaxRateReconciliationForeignIncomeTaxWithholdingPercent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Percentage of withholding tax </link:label>
<link:label xml:lang="en-US" xlink:label="iq_EffectiveIncomeTaxRateReconciliationForeignIncomeTaxWithholdingPercent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Effective Income Tax Rate Reconciliation Foreign Income Tax Withholding Percent </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesForeign" xlink:type="locator" xlink:label="us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesForeign"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesForeign_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Non-PRC </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesForeign" xlink:to="us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesForeign_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesForeign_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Income Loss From Continuing Operations Before Income Taxes Foreign </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesDomestic" xlink:type="locator" xlink:label="us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesDomestic"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesDomestic_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> PRC </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesDomestic" xlink:to="us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesDomestic_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesDomestic_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Income Loss From Continuing Operations Before Income Taxes Domestic </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_CurrentIncomeTaxExpenseBenefit" xlink:type="locator" xlink:label="us-gaap_CurrentIncomeTaxExpenseBenefit"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CurrentIncomeTaxExpenseBenefit_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Current income tax expense </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CurrentIncomeTaxExpenseBenefit" xlink:to="us-gaap_CurrentIncomeTaxExpenseBenefit_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CurrentIncomeTaxExpenseBenefit_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Current Income Tax Expense Benefit </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_IncomeTaxExpenseBenefit_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel"> Income tax expense </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_IncomeTaxReconciliationIncomeTaxExpenseBenefitAtFederalStatutoryIncomeTaxRate" xlink:type="locator" xlink:label="us-gaap_IncomeTaxReconciliationIncomeTaxExpenseBenefitAtFederalStatutoryIncomeTaxRate"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IncomeTaxReconciliationIncomeTaxExpenseBenefitAtFederalStatutoryIncomeTaxRate_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Income tax benefit at PRC statutory rate </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncomeTaxReconciliationIncomeTaxExpenseBenefitAtFederalStatutoryIncomeTaxRate" xlink:to="us-gaap_IncomeTaxReconciliationIncomeTaxExpenseBenefitAtFederalStatutoryIncomeTaxRate_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IncomeTaxReconciliationIncomeTaxExpenseBenefitAtFederalStatutoryIncomeTaxRate_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Income Tax Reconciliation Income Tax Expense Benefit At Federal Statutory Income Tax Rate </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_IncomeTaxReconciliationForeignIncomeTaxRateDifferential" xlink:type="locator" xlink:label="us-gaap_IncomeTaxReconciliationForeignIncomeTaxRateDifferential"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IncomeTaxReconciliationForeignIncomeTaxRateDifferential_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Effect of differing tax rates in different jurisdictions </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncomeTaxReconciliationForeignIncomeTaxRateDifferential" xlink:to="us-gaap_IncomeTaxReconciliationForeignIncomeTaxRateDifferential_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IncomeTaxReconciliationForeignIncomeTaxRateDifferential_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Income Tax Reconciliation Foreign Income Tax Rate Differential </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_IncomeTaxReconciliationNondeductibleExpense" xlink:type="locator" xlink:label="us-gaap_IncomeTaxReconciliationNondeductibleExpense"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IncomeTaxReconciliationNondeductibleExpense_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Non-deductible expenses </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncomeTaxReconciliationNondeductibleExpense" xlink:to="us-gaap_IncomeTaxReconciliationNondeductibleExpense_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IncomeTaxReconciliationNondeductibleExpense_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Income Tax Reconciliation Nondeductible Expense </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_IncomeTaxReconciliationTaxCreditsResearch" xlink:type="locator" xlink:label="us-gaap_IncomeTaxReconciliationTaxCreditsResearch"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IncomeTaxReconciliationTaxCreditsResearch_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Research and development super-deduction </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncomeTaxReconciliationTaxCreditsResearch" xlink:to="us-gaap_IncomeTaxReconciliationTaxCreditsResearch_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IncomeTaxReconciliationTaxCreditsResearch_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Income Tax Reconciliation Tax Credits Research </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_IncomeTaxReconciliationTaxHolidays" xlink:type="locator" xlink:label="us-gaap_IncomeTaxReconciliationTaxHolidays"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IncomeTaxReconciliationTaxHolidays_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Effect of PRC preferential tax rates and tax holiday </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncomeTaxReconciliationTaxHolidays" xlink:to="us-gaap_IncomeTaxReconciliationTaxHolidays_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IncomeTaxReconciliationTaxHolidays_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Income Tax Reconciliation Tax Holidays </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_IncomeTaxReconciliationOtherAdjustments" xlink:type="locator" xlink:label="us-gaap_IncomeTaxReconciliationOtherAdjustments"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IncomeTaxReconciliationOtherAdjustments_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Other adjustments </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncomeTaxReconciliationOtherAdjustments" xlink:to="us-gaap_IncomeTaxReconciliationOtherAdjustments_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IncomeTaxReconciliationOtherAdjustments_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Income Tax Reconciliation Other Adjustments </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_IncomeTaxReconciliationChangeInDeferredTaxAssetsValuationAllowance" xlink:type="locator" xlink:label="us-gaap_IncomeTaxReconciliationChangeInDeferredTaxAssetsValuationAllowance"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IncomeTaxReconciliationChangeInDeferredTaxAssetsValuationAllowance_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Change in valuation allowance </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncomeTaxReconciliationChangeInDeferredTaxAssetsValuationAllowance" xlink:to="us-gaap_IncomeTaxReconciliationChangeInDeferredTaxAssetsValuationAllowance_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IncomeTaxReconciliationChangeInDeferredTaxAssetsValuationAllowance_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Income Tax Reconciliation Change In Deferred Tax Assets Valuation Allowance </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_DeferredTaxAssetsCostRelatingToCapitalizedAssets" xlink:type="locator" xlink:label="iq_DeferredTaxAssetsCostRelatingToCapitalizedAssets"/>
<link:label xml:lang="en-US" xlink:label="iq_DeferredTaxAssetsCostRelatingToCapitalizedAssets_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Deferred tax assets cost relating to capitalized assets. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_DeferredTaxAssetsCostRelatingToCapitalizedAssets" xlink:to="iq_DeferredTaxAssetsCostRelatingToCapitalizedAssets_lbl"/>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_DeferredTaxAssetsNetClassificationAbstract" xlink:type="locator" xlink:label="us-gaap_DeferredTaxAssetsNetClassificationAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DeferredTaxAssetsNetClassificationAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Deferred tax assets: </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DeferredTaxAssetsNetClassificationAbstract" xlink:to="us-gaap_DeferredTaxAssetsNetClassificationAbstract_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DeferredTaxAssetsNetClassificationAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Deferred Tax Assets Net Classification [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_DeferredTaxAssetsTaxDeferredExpenseReservesAndAccrualsAccruedLiabilities" xlink:type="locator" xlink:label="us-gaap_DeferredTaxAssetsTaxDeferredExpenseReservesAndAccrualsAccruedLiabilities"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DeferredTaxAssetsTaxDeferredExpenseReservesAndAccrualsAccruedLiabilities_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Accrued expenses and others </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DeferredTaxAssetsTaxDeferredExpenseReservesAndAccrualsAccruedLiabilities" xlink:to="us-gaap_DeferredTaxAssetsTaxDeferredExpenseReservesAndAccrualsAccruedLiabilities_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DeferredTaxAssetsTaxDeferredExpenseReservesAndAccrualsAccruedLiabilities_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Deferred Tax Assets Tax Deferred Expense Reserves And Accruals Accrued Liabilities </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_DeferredTaxAssetsTaxDeferredExpenseReservesAndAccrualsAllowanceForDoubtfulAccounts" xlink:type="locator" xlink:label="us-gaap_DeferredTaxAssetsTaxDeferredExpenseReservesAndAccrualsAllowanceForDoubtfulAccounts"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DeferredTaxAssetsTaxDeferredExpenseReservesAndAccrualsAllowanceForDoubtfulAccounts_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Bad debt provision </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DeferredTaxAssetsTaxDeferredExpenseReservesAndAccrualsAllowanceForDoubtfulAccounts" xlink:to="us-gaap_DeferredTaxAssetsTaxDeferredExpenseReservesAndAccrualsAllowanceForDoubtfulAccounts_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DeferredTaxAssetsTaxDeferredExpenseReservesAndAccrualsAllowanceForDoubtfulAccounts_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Deferred Tax Assets Tax Deferred Expense Reserves And Accruals Allowance For Doubtful Accounts </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_DeferredTaxAssetsOperatingLossCarryforwards" xlink:type="locator" xlink:label="us-gaap_DeferredTaxAssetsOperatingLossCarryforwards"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DeferredTaxAssetsOperatingLossCarryforwards_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Net operating losses carried forward </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DeferredTaxAssetsOperatingLossCarryforwards" xlink:to="us-gaap_DeferredTaxAssetsOperatingLossCarryforwards_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DeferredTaxAssetsOperatingLossCarryforwards_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Deferred Tax Assets Operating Loss Carryforwards </link:label>
<link:label xml:lang="en-US" xlink:label="iq_DeferredTaxAssetsCostRelatingToCapitalizedAssets_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Recorded cost relating to capitalized assets </link:label>
<link:label xml:lang="en-US" xlink:label="iq_DeferredTaxAssetsCostRelatingToCapitalizedAssets_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Deferred Tax Assets Cost Relating To Capitalized Assets </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_DeferredTaxAssetsPropertyPlantAndEquipment" xlink:type="locator" xlink:label="us-gaap_DeferredTaxAssetsPropertyPlantAndEquipment"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DeferredTaxAssetsPropertyPlantAndEquipment_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Fixed assets depreciation </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DeferredTaxAssetsPropertyPlantAndEquipment" xlink:to="us-gaap_DeferredTaxAssetsPropertyPlantAndEquipment_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DeferredTaxAssetsPropertyPlantAndEquipment_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Deferred Tax Assets Property Plant And Equipment </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_DeferredTaxAssetsValuationAllowance" xlink:type="locator" xlink:label="us-gaap_DeferredTaxAssetsValuationAllowance"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DeferredTaxAssetsValuationAllowance_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Valuation allowance </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DeferredTaxAssetsValuationAllowance" xlink:to="us-gaap_DeferredTaxAssetsValuationAllowance_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DeferredTaxAssetsValuationAllowance_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Deferred Tax Assets Valuation Allowance </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_DeferredTaxAssetsNet" xlink:type="locator" xlink:label="us-gaap_DeferredTaxAssetsNet"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DeferredTaxAssetsNet_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel"> Deferred tax assets, net </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DeferredTaxAssetsNet" xlink:to="us-gaap_DeferredTaxAssetsNet_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DeferredTaxAssetsNet_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Deferred Tax Assets Net </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_DeferredTaxLiabilitiesNetAbstract" xlink:type="locator" xlink:label="us-gaap_DeferredTaxLiabilitiesNetAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DeferredTaxLiabilitiesNetAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Deferred tax liabilities: </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DeferredTaxLiabilitiesNetAbstract" xlink:to="us-gaap_DeferredTaxLiabilitiesNetAbstract_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DeferredTaxLiabilitiesNetAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Deferred Tax Liabilities Net [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_DeferredTaxLiabilitiesGoodwillAndIntangibleAssetsIntangibleAssets" xlink:type="locator" xlink:label="us-gaap_DeferredTaxLiabilitiesGoodwillAndIntangibleAssetsIntangibleAssets"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DeferredTaxLiabilitiesGoodwillAndIntangibleAssetsIntangibleAssets_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Long-lived assets arising from acquisitions </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DeferredTaxLiabilitiesGoodwillAndIntangibleAssetsIntangibleAssets" xlink:to="us-gaap_DeferredTaxLiabilitiesGoodwillAndIntangibleAssetsIntangibleAssets_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DeferredTaxLiabilitiesGoodwillAndIntangibleAssetsIntangibleAssets_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Deferred Tax Liabilities Goodwill And Intangible Assets Intangible Assets </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ComponentsOfDeferredTaxAssetsAndLiabilitiesAbstract" xlink:type="locator" xlink:label="us-gaap_ComponentsOfDeferredTaxAssetsAndLiabilitiesAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ComponentsOfDeferredTaxAssetsAndLiabilitiesAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Classification in the consolidated balance sheets: </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ComponentsOfDeferredTaxAssetsAndLiabilitiesAbstract" xlink:to="us-gaap_ComponentsOfDeferredTaxAssetsAndLiabilitiesAbstract_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ComponentsOfDeferredTaxAssetsAndLiabilitiesAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Components Of Deferred Tax Assets And Liabilities [Abstract] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_PeriodForTaxLossesCarriedForwardToOffsetFutureTaxableIncome" xlink:type="locator" xlink:label="iq_PeriodForTaxLossesCarriedForwardToOffsetFutureTaxableIncome"/>
<link:label xml:lang="en-US" xlink:label="iq_PeriodForTaxLossesCarriedForwardToOffsetFutureTaxableIncome_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Period for tax losses carried forward to offset future taxable income. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_PeriodForTaxLossesCarriedForwardToOffsetFutureTaxableIncome" xlink:to="iq_PeriodForTaxLossesCarriedForwardToOffsetFutureTaxableIncome_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_ExtendedPeriodForTaxLossesCarriedForwardToOffsetFutureTaxableIncome" xlink:type="locator" xlink:label="iq_ExtendedPeriodForTaxLossesCarriedForwardToOffsetFutureTaxableIncome"/>
<link:label xml:lang="en-US" xlink:label="iq_ExtendedPeriodForTaxLossesCarriedForwardToOffsetFutureTaxableIncome_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Extended period for tax losses carried forward to offset future taxable income. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_ExtendedPeriodForTaxLossesCarriedForwardToOffsetFutureTaxableIncome" xlink:to="iq_ExtendedPeriodForTaxLossesCarriedForwardToOffsetFutureTaxableIncome_lbl"/>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_OperatingLossCarryforwards" xlink:type="locator" xlink:label="us-gaap_OperatingLossCarryforwards"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OperatingLossCarryforwards_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Tax losses </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_OperatingLossCarryforwards" xlink:to="us-gaap_OperatingLossCarryforwards_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OperatingLossCarryforwards_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Operating Loss Carryforwards </link:label>
<link:label xml:lang="en-US" xlink:label="iq_PeriodForTaxLossesCarriedForwardToOffsetFutureTaxableIncome_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Period for tax losses carried forward to offset future taxable income </link:label>
<link:label xml:lang="en-US" xlink:label="iq_PeriodForTaxLossesCarriedForwardToOffsetFutureTaxableIncome_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Period For Tax Losses Carried Forward To Offset Future Taxable Income </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ExtendedPeriodForTaxLossesCarriedForwardToOffsetFutureTaxableIncome_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Extended period for tax losses carried forward to offset future taxable income </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ExtendedPeriodForTaxLossesCarriedForwardToOffsetFutureTaxableIncome_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Extended Period For Tax Losses Carried Forward To Offset Future Taxable Income </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_DeferredTaxLiabilitiesUndistributedForeignEarnings" xlink:type="locator" xlink:label="us-gaap_DeferredTaxLiabilitiesUndistributedForeignEarnings"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DeferredTaxLiabilitiesUndistributedForeignEarnings_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Dividend withholding tax </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DeferredTaxLiabilitiesUndistributedForeignEarnings" xlink:to="us-gaap_DeferredTaxLiabilitiesUndistributedForeignEarnings_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DeferredTaxLiabilitiesUndistributedForeignEarnings_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Deferred Tax Liabilities Undistributed Foreign Earnings </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_TimePeriodThatTaxAuthoritiesCouldConductExaminationsOfEntitysTaxFilings" xlink:type="locator" xlink:label="iq_TimePeriodThatTaxAuthoritiesCouldConductExaminationsOfEntitysTaxFilings"/>
<link:label xml:lang="en-US" xlink:label="iq_TimePeriodThatTaxAuthoritiesCouldConductExaminationsOfEntitysTaxFilings_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> The maximum number of years after each fiscal year during which tax authorities could conduct examinations of an entity's tax filings. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_TimePeriodThatTaxAuthoritiesCouldConductExaminationsOfEntitysTaxFilings" xlink:to="iq_TimePeriodThatTaxAuthoritiesCouldConductExaminationsOfEntitysTaxFilings_lbl"/>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_UnrecognizedTaxBenefitsIncomeTaxPenaltiesAndInterestExpense" xlink:type="locator" xlink:label="us-gaap_UnrecognizedTaxBenefitsIncomeTaxPenaltiesAndInterestExpense"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_UnrecognizedTaxBenefitsIncomeTaxPenaltiesAndInterestExpense_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Uncertain tax positions, interest and penalties </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_UnrecognizedTaxBenefitsIncomeTaxPenaltiesAndInterestExpense" xlink:to="us-gaap_UnrecognizedTaxBenefitsIncomeTaxPenaltiesAndInterestExpense_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_UnrecognizedTaxBenefitsIncomeTaxPenaltiesAndInterestExpense_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Unrecognized Tax Benefits Income Tax Penalties And Interest Expense </link:label>
<link:label xml:lang="en-US" xlink:label="iq_TimePeriodThatTaxAuthoritiesCouldConductExaminationsOfEntitysTaxFilings_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Time period that tax authorities could conduct examinations of entity's tax filings </link:label>
<link:label xml:lang="en-US" xlink:label="iq_TimePeriodThatTaxAuthoritiesCouldConductExaminationsOfEntitysTaxFilings_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Time Period That Tax Authorities Could Conduct Examinations Of Entitys Tax Filings </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_OpenTaxYear" xlink:type="locator" xlink:label="us-gaap_OpenTaxYear"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OpenTaxYear_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Tax years remain open to examination by respective taxing jurisdictions </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_OpenTaxYear" xlink:to="us-gaap_OpenTaxYear_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OpenTaxYear_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Open Tax Year </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_DefinedContributionPlanEmployerDiscretionaryContributionAmount" xlink:type="locator" xlink:label="us-gaap_DefinedContributionPlanEmployerDiscretionaryContributionAmount"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DefinedContributionPlanEmployerDiscretionaryContributionAmount_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Amounts incurred for employee defined contribution plan </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DefinedContributionPlanEmployerDiscretionaryContributionAmount" xlink:to="us-gaap_DefinedContributionPlanEmployerDiscretionaryContributionAmount_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DefinedContributionPlanEmployerDiscretionaryContributionAmount_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Defined Contribution Plan Employer Discretionary Contribution Amount </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_CommitmentsAndContingenciesDisclosureLineItems" xlink:type="locator" xlink:label="iq_CommitmentsAndContingenciesDisclosureLineItems"/>
<link:label xml:lang="en-US" xlink:label="iq_CommitmentsAndContingenciesDisclosureLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Commitments and Contingencies Disclosure [Line Items] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_CommitmentsAndContingenciesDisclosureLineItems" xlink:to="iq_CommitmentsAndContingenciesDisclosureLineItems_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_CommitmentsAndContingenciesDisclosureTable" xlink:type="locator" xlink:label="iq_CommitmentsAndContingenciesDisclosureTable"/>
<link:label xml:lang="en-US" xlink:label="iq_CommitmentsAndContingenciesDisclosureTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Commitments and Contingencies Disclosure [Table] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_CommitmentsAndContingenciesDisclosureTable" xlink:to="iq_CommitmentsAndContingenciesDisclosureTable_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_CommitmentsAndContingenciesDisclosureTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Commitments And Contingencies Disclosure [Table] </link:label>
<link:label xml:lang="en-US" xlink:label="iq_CommitmentsAndContingenciesDisclosureTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Commitments And Contingencies Disclosure [Table] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_RealEstatePropertiesAxis" xlink:type="locator" xlink:label="us-gaap_RealEstatePropertiesAxis"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RealEstatePropertiesAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Real Estate Property Ownership </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_RealEstatePropertiesAxis" xlink:to="us-gaap_RealEstatePropertiesAxis_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RealEstatePropertiesAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Real Estate Properties [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_RealEstatePropertiesDomain" xlink:type="locator" xlink:label="us-gaap_RealEstatePropertiesDomain"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RealEstatePropertiesDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Real Estate Properties </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_RealEstatePropertiesDomain" xlink:to="us-gaap_RealEstatePropertiesDomain_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RealEstatePropertiesDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Real Estate Properties [Domain] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_PropertyManagementFeesMember" xlink:type="locator" xlink:label="iq_PropertyManagementFeesMember"/>
<link:label xml:lang="en-US" xlink:label="iq_PropertyManagementFeesMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Property management fees. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_PropertyManagementFeesMember" xlink:to="iq_PropertyManagementFeesMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_PropertyManagementFeesMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Property Management Fees </link:label>
<link:label xml:lang="en-US" xlink:label="iq_PropertyManagementFeesMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Property Management Fees [Member] </link:label>
<link:label xml:lang="en-US" xlink:label="iq_CommitmentsAndContingenciesDisclosureLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Commitments And Contingencies Disclosure [Line Items] </link:label>
<link:label xml:lang="en-US" xlink:label="iq_CommitmentsAndContingenciesDisclosureLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Commitments And Contingencies Disclosure [Line Items] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_PurchaseObligationDueInNextTwelveMonths" xlink:type="locator" xlink:label="us-gaap_PurchaseObligationDueInNextTwelveMonths"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PurchaseObligationDueInNextTwelveMonths_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> 2021 </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PurchaseObligationDueInNextTwelveMonths" xlink:to="us-gaap_PurchaseObligationDueInNextTwelveMonths_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PurchaseObligationDueInNextTwelveMonths_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Purchase Obligation Due In Next Twelve Months </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_PurchaseObligationDueInSecondYear" xlink:type="locator" xlink:label="us-gaap_PurchaseObligationDueInSecondYear"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PurchaseObligationDueInSecondYear_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> 2022 </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PurchaseObligationDueInSecondYear" xlink:to="us-gaap_PurchaseObligationDueInSecondYear_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PurchaseObligationDueInSecondYear_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Purchase Obligation Due In Second Year </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_PurchaseObligationDueInThirdYear" xlink:type="locator" xlink:label="us-gaap_PurchaseObligationDueInThirdYear"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PurchaseObligationDueInThirdYear_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> 2023 </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PurchaseObligationDueInThirdYear" xlink:to="us-gaap_PurchaseObligationDueInThirdYear_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PurchaseObligationDueInThirdYear_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Purchase Obligation Due In Third Year </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_PurchaseObligationDueInFourthYear" xlink:type="locator" xlink:label="us-gaap_PurchaseObligationDueInFourthYear"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PurchaseObligationDueInFourthYear_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> 2024 </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PurchaseObligationDueInFourthYear" xlink:to="us-gaap_PurchaseObligationDueInFourthYear_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PurchaseObligationDueInFourthYear_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Purchase Obligation Due In Fourth Year </link:label>
<link:label xml:lang="en-US" xlink:label="iq_PurchaseObligationDueInFifthAndThereafterYear_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> 2025 and thereafter </link:label>
<link:label xml:lang="en-US" xlink:label="iq_PurchaseObligationDueInFifthAndThereafterYear_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Purchase Obligation Due In Fifth And Thereafter Year </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_PurchaseObligation" xlink:type="locator" xlink:label="us-gaap_PurchaseObligation"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PurchaseObligation_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel"> Future minimum payments under non-cancelable agreements </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PurchaseObligation" xlink:to="us-gaap_PurchaseObligation_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PurchaseObligation_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Purchase Obligation </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_LongTermPurchaseCommitmentTable" xlink:type="locator" xlink:label="us-gaap_LongTermPurchaseCommitmentTable"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LongTermPurchaseCommitmentTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Long Term Purchase Commitment [Table] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LongTermPurchaseCommitmentTable" xlink:to="us-gaap_LongTermPurchaseCommitmentTable_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LongTermPurchaseCommitmentTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Long Term Purchase Commitment [Table] </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_CopyrightsMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Licensed Copyrights and Produced Content </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_LongTermPurchaseCommitmentLineItems" xlink:type="locator" xlink:label="us-gaap_LongTermPurchaseCommitmentLineItems"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LongTermPurchaseCommitmentLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Long Term Purchase Commitment [Line Items] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LongTermPurchaseCommitmentLineItems" xlink:to="us-gaap_LongTermPurchaseCommitmentLineItems_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LongTermPurchaseCommitmentLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Long Term Purchase Commitment [Line Items] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_LossContingencyAccrualAtCarryingValue" xlink:type="locator" xlink:label="us-gaap_LossContingencyAccrualAtCarryingValue"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LossContingencyAccrualAtCarryingValue_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Accrued expenses </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LossContingencyAccrualAtCarryingValue" xlink:to="us-gaap_LossContingencyAccrualAtCarryingValue_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LossContingencyAccrualAtCarryingValue_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Loss Contingency Accrual At Carrying Value </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_LossContingencyEstimateOfPossibleLoss" xlink:type="locator" xlink:label="us-gaap_LossContingencyEstimateOfPossibleLoss"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LossContingencyEstimateOfPossibleLoss_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Recognized losses </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LossContingencyEstimateOfPossibleLoss" xlink:to="us-gaap_LossContingencyEstimateOfPossibleLoss_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LossContingencyEstimateOfPossibleLoss_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Loss Contingency Estimate Of Possible Loss </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_RedeemableNoncontrollingInterestByLegalEntityTable" xlink:type="locator" xlink:label="us-gaap_RedeemableNoncontrollingInterestByLegalEntityTable"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RedeemableNoncontrollingInterestByLegalEntityTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Redeemable Noncontrolling Interest By Legal Entity [Table] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_RedeemableNoncontrollingInterestByLegalEntityTable" xlink:to="us-gaap_RedeemableNoncontrollingInterestByLegalEntityTable_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RedeemableNoncontrollingInterestByLegalEntityTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Redeemable Noncontrolling Interest By Legal Entity [Table] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_RedeemableNoncontrollingInterestLineItems" xlink:type="locator" xlink:label="us-gaap_RedeemableNoncontrollingInterestLineItems"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RedeemableNoncontrollingInterestLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Redeemable Noncontrolling Interest [Line Items] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_RedeemableNoncontrollingInterestLineItems" xlink:to="us-gaap_RedeemableNoncontrollingInterestLineItems_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RedeemableNoncontrollingInterestLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Redeemable Noncontrolling Interest [Line Items] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_TemporaryEquityStockIssuedDuringPeriodValueNewIssues" xlink:type="locator" xlink:label="us-gaap_TemporaryEquityStockIssuedDuringPeriodValueNewIssues"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_TemporaryEquityStockIssuedDuringPeriodValueNewIssues_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Preferred shares financing from third-party preferred shareholders </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_TemporaryEquityStockIssuedDuringPeriodValueNewIssues" xlink:to="us-gaap_TemporaryEquityStockIssuedDuringPeriodValueNewIssues_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_TemporaryEquityStockIssuedDuringPeriodValueNewIssues_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Temporary Equity Stock Issued During Period Value New Issues </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_RedeemableNoncontrollingInterestEquityCarryingAmount_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel"> Balance </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_TemporaryEquityStockIssuedDuringPeriodValueNewIssues_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Issuance of subsidiary shares </link:label>
<link:label xml:lang="en-US" xlink:label="iq_TemporaryEquityDividendsAndAccretionToRedemptionValueAdjustment_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Accretion of redeemable noncontrolling interests </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_RedeemableNoncontrollingInterestEquityCarryingAmount_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel"> Balance </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_StockholdersEquityNoteAbstract" xlink:type="locator" xlink:label="us-gaap_StockholdersEquityNoteAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_StockholdersEquityNoteAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Stockholders Equity Note [Abstract] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_StockholdersEquityNoteAbstract" xlink:to="us-gaap_StockholdersEquityNoteAbstract_lbl"/>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ScheduleOfStockByClassTable" xlink:type="locator" xlink:label="us-gaap_ScheduleOfStockByClassTable"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ScheduleOfStockByClassTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Schedule Of Stock By Class [Table] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfStockByClassTable" xlink:to="us-gaap_ScheduleOfStockByClassTable_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ScheduleOfStockByClassTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Schedule Of Stock By Class [Table] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_CannesVenturesLimitedMember" xlink:type="locator" xlink:label="iq_CannesVenturesLimitedMember"/>
<link:label xml:lang="en-US" xlink:label="iq_CannesVenturesLimitedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Cannes Ventures Limited. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_CannesVenturesLimitedMember" xlink:to="iq_CannesVenturesLimitedMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_CannesVenturesLimitedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Cannes Ventures Limited </link:label>
<link:label xml:lang="en-US" xlink:label="iq_CannesVenturesLimitedMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Cannes Ventures Limited [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_SubsidiarySaleOfStockAxis" xlink:type="locator" xlink:label="us-gaap_SubsidiarySaleOfStockAxis"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_SubsidiarySaleOfStockAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Sale of Stock </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_SubsidiarySaleOfStockAxis" xlink:to="us-gaap_SubsidiarySaleOfStockAxis_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_SubsidiarySaleOfStockAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Subsidiary Sale Of Stock [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_SaleOfStockNameOfTransactionDomain" xlink:type="locator" xlink:label="us-gaap_SaleOfStockNameOfTransactionDomain"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_SaleOfStockNameOfTransactionDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Sale of Stock </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_SaleOfStockNameOfTransactionDomain" xlink:to="us-gaap_SaleOfStockNameOfTransactionDomain_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_SaleOfStockNameOfTransactionDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Sale Of Stock Name Of Transaction [Domain] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_IPOMember" xlink:type="locator" xlink:label="us-gaap_IPOMember"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IPOMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> IPO </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IPOMember" xlink:to="us-gaap_IPOMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IPOMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> I P O [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_OverAllotmentOptionMember" xlink:type="locator" xlink:label="us-gaap_OverAllotmentOptionMember"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OverAllotmentOptionMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Over-Allotment Option </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_OverAllotmentOptionMember" xlink:to="us-gaap_OverAllotmentOptionMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OverAllotmentOptionMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Over Allotment Option [Member] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_TwoThousandAndTenEquityIncentivePlanAndTwoThousandAndSeventeenShareIncentivePlanMember" xlink:type="locator" xlink:label="iq_TwoThousandAndTenEquityIncentivePlanAndTwoThousandAndSeventeenShareIncentivePlanMember"/>
<link:label xml:lang="en-US" xlink:label="iq_TwoThousandAndTenEquityIncentivePlanAndTwoThousandAndSeventeenShareIncentivePlanMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Two thousand and ten equity incentive plan and two thousand and seventeen share incentive plan member. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_TwoThousandAndTenEquityIncentivePlanAndTwoThousandAndSeventeenShareIncentivePlanMember" xlink:to="iq_TwoThousandAndTenEquityIncentivePlanAndTwoThousandAndSeventeenShareIncentivePlanMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_TwoThousandAndTenEquityIncentivePlanAndTwoThousandAndSeventeenShareIncentivePlanMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> 2010 Plan and 2017 Plan </link:label>
<link:label xml:lang="en-US" xlink:label="iq_TwoThousandAndTenEquityIncentivePlanAndTwoThousandAndSeventeenShareIncentivePlanMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Two Thousand And Ten Equity Incentive Plan And Two Thousand And Seventeen Share Incentive Plan [Member] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_ClassARestrictedOrdinaryShareMember" xlink:type="locator" xlink:label="iq_ClassARestrictedOrdinaryShareMember"/>
<link:label xml:lang="en-US" xlink:label="iq_ClassARestrictedOrdinaryShareMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Class A restricted ordinary share. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_ClassARestrictedOrdinaryShareMember" xlink:to="iq_ClassARestrictedOrdinaryShareMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_ClassARestrictedOrdinaryShareMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Class A Restricted Ordinary Shares </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ClassARestrictedOrdinaryShareMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Class A Restricted Ordinary Share [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_SubsequentEventTypeAxis" xlink:type="locator" xlink:label="us-gaap_SubsequentEventTypeAxis"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_SubsequentEventTypeAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Subsequent Event Type </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_SubsequentEventTypeAxis" xlink:to="us-gaap_SubsequentEventTypeAxis_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_SubsequentEventTypeAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Subsequent Event Type [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_SubsequentEventTypeDomain" xlink:type="locator" xlink:label="us-gaap_SubsequentEventTypeDomain"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_SubsequentEventTypeDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Subsequent Event Type </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_SubsequentEventTypeDomain" xlink:to="us-gaap_SubsequentEventTypeDomain_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_SubsequentEventTypeDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Subsequent Event Type [Domain] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_SubsequentEventMember" xlink:type="locator" xlink:label="us-gaap_SubsequentEventMember"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_SubsequentEventMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Subsequent Event </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_SubsequentEventMember" xlink:to="us-gaap_SubsequentEventMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_SubsequentEventMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Subsequent Event [Member] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_FollowOnOfferingMember" xlink:type="locator" xlink:label="iq_FollowOnOfferingMember"/>
<link:label xml:lang="en-US" xlink:label="iq_FollowOnOfferingMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Follow on offering. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_FollowOnOfferingMember" xlink:to="iq_FollowOnOfferingMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_FollowOnOfferingMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Follow-on Offering </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FollowOnOfferingMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Follow On Offering [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ClassOfStockLineItems" xlink:type="locator" xlink:label="us-gaap_ClassOfStockLineItems"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ClassOfStockLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Class Of Stock [Line Items] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ClassOfStockLineItems" xlink:to="us-gaap_ClassOfStockLineItems_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ClassOfStockLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Class Of Stock [Line Items] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_NumberOfVotingRightsEntitlementPerOrdinaryShares" xlink:type="locator" xlink:label="iq_NumberOfVotingRightsEntitlementPerOrdinaryShares"/>
<link:label xml:lang="en-US" xlink:label="iq_NumberOfVotingRightsEntitlementPerOrdinaryShares_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Number of voting rights entitlement per ordinary shares. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_NumberOfVotingRightsEntitlementPerOrdinaryShares" xlink:to="iq_NumberOfVotingRightsEntitlementPerOrdinaryShares_lbl"/>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ConvertiblePreferredStockSharesIssuedUponConversion" xlink:type="locator" xlink:label="us-gaap_ConvertiblePreferredStockSharesIssuedUponConversion"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ConvertiblePreferredStockSharesIssuedUponConversion_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Number of shares converted into common stock </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ConvertiblePreferredStockSharesIssuedUponConversion" xlink:to="us-gaap_ConvertiblePreferredStockSharesIssuedUponConversion_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ConvertiblePreferredStockSharesIssuedUponConversion_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Convertible Preferred Stock Shares Issued Upon Conversion </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_CommonStockCapitalSharesReservedForFutureIssuance" xlink:type="locator" xlink:label="us-gaap_CommonStockCapitalSharesReservedForFutureIssuance"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CommonStockCapitalSharesReservedForFutureIssuance_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Common stock, capital shares reserved for future issuance </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CommonStockCapitalSharesReservedForFutureIssuance" xlink:to="us-gaap_CommonStockCapitalSharesReservedForFutureIssuance_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CommonStockCapitalSharesReservedForFutureIssuance_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Common Stock Capital Shares Reserved For Future Issuance </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_CommonStockConversionBasis" xlink:type="locator" xlink:label="us-gaap_CommonStockConversionBasis"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CommonStockConversionBasis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Common stock conversion basis </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CommonStockConversionBasis" xlink:to="us-gaap_CommonStockConversionBasis_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CommonStockConversionBasis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Common Stock Conversion Basis </link:label>
<link:label xml:lang="en-US" xlink:label="iq_NumberOfVotingRightsEntitlementPerOrdinaryShares_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Number of voting rights entitlement per ordinary shares </link:label>
<link:label xml:lang="en-US" xlink:label="iq_NumberOfVotingRightsEntitlementPerOrdinaryShares_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Number Of Voting Rights Entitlement Per Ordinary Shares </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_AmericanDepositorySharesEquivalentToCommonShares" xlink:type="locator" xlink:label="iq_AmericanDepositorySharesEquivalentToCommonShares"/>
<link:label xml:lang="en-US" xlink:label="iq_AmericanDepositorySharesEquivalentToCommonShares_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> American Depository Shares equivalent to common shares. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_AmericanDepositorySharesEquivalentToCommonShares" xlink:to="iq_AmericanDepositorySharesEquivalentToCommonShares_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_AmericanDepositorySharesEquivalentToCommonShares_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> ADS equivalent </link:label>
<link:label xml:lang="en-US" xlink:label="iq_AmericanDepositorySharesEquivalentToCommonShares_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> American Depository Shares Equivalent To Common Shares </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_CommonStockDeemedIssuedButNotOutstanding" xlink:type="locator" xlink:label="iq_CommonStockDeemedIssuedButNotOutstanding"/>
<link:label xml:lang="en-US" xlink:label="iq_CommonStockDeemedIssuedButNotOutstanding_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Common stock deemed issued but not outstanding. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_CommonStockDeemedIssuedButNotOutstanding" xlink:to="iq_CommonStockDeemedIssuedButNotOutstanding_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_CommonStockDeemedIssuedButNotOutstanding_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Common stock, shares deemed issued but not outstanding </link:label>
<link:label xml:lang="en-US" xlink:label="iq_CommonStockDeemedIssuedButNotOutstanding_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Common Stock Deemed Issued But Not Outstanding </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_CommonStockSharesIssuedButNotOutstanding" xlink:type="locator" xlink:label="iq_CommonStockSharesIssuedButNotOutstanding"/>
<link:label xml:lang="en-US" xlink:label="iq_CommonStockSharesIssuedButNotOutstanding_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Common stock shares issued but not outstanding. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_CommonStockSharesIssuedButNotOutstanding" xlink:to="iq_CommonStockSharesIssuedButNotOutstanding_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_CommonStockSharesIssuedButNotOutstanding_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Common stock, shares issued but not outstanding </link:label>
<link:label xml:lang="en-US" xlink:label="iq_CommonStockSharesIssuedButNotOutstanding_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Common Stock Shares Issued But Not Outstanding </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_PreferredStockSharesIssued" xlink:type="locator" xlink:label="us-gaap_PreferredStockSharesIssued"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PreferredStockSharesIssued_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Preferred stock shares issued </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PreferredStockSharesIssued" xlink:to="us-gaap_PreferredStockSharesIssued_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PreferredStockSharesIssued_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Preferred Stock Shares Issued </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_PreferredStockSharesOutstanding" xlink:type="locator" xlink:label="us-gaap_PreferredStockSharesOutstanding"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PreferredStockSharesOutstanding_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Preferred stock shares outstanding </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PreferredStockSharesOutstanding" xlink:to="us-gaap_PreferredStockSharesOutstanding_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_PreferredStockSharesOutstanding_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Preferred Stock Shares Outstanding </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_AppropriationOfAfterTaxProfitToGeneralReserveFundRequiredMinimumPercentage" xlink:type="locator" xlink:label="iq_AppropriationOfAfterTaxProfitToGeneralReserveFundRequiredMinimumPercentage"/>
<link:label xml:lang="en-US" xlink:label="iq_AppropriationOfAfterTaxProfitToGeneralReserveFundRequiredMinimumPercentage_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Appropriation of after tax profit to general reserve fund required minimum percentage. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_AppropriationOfAfterTaxProfitToGeneralReserveFundRequiredMinimumPercentage" xlink:to="iq_AppropriationOfAfterTaxProfitToGeneralReserveFundRequiredMinimumPercentage_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_ProfitAppropriationAndRestrictedNetAssetsLineItems" xlink:type="locator" xlink:label="iq_ProfitAppropriationAndRestrictedNetAssetsLineItems"/>
<link:label xml:lang="en-US" xlink:label="iq_ProfitAppropriationAndRestrictedNetAssetsLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Profit appropriation and restricted net assets. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_ProfitAppropriationAndRestrictedNetAssetsLineItems" xlink:to="iq_ProfitAppropriationAndRestrictedNetAssetsLineItems_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_ProfitAppropriationAndRestrictedNetAssetsTable" xlink:type="locator" xlink:label="iq_ProfitAppropriationAndRestrictedNetAssetsTable"/>
<link:label xml:lang="en-US" xlink:label="iq_ProfitAppropriationAndRestrictedNetAssetsTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Profit appropriation and restricted net assets. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_ProfitAppropriationAndRestrictedNetAssetsTable" xlink:to="iq_ProfitAppropriationAndRestrictedNetAssetsTable_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_ProfitAppropriationAndRestrictedNetAssetsTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Profit Appropriation And Restricted Net Assets [Table] </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ProfitAppropriationAndRestrictedNetAssetsTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Profit Appropriation And Restricted Net Assets [Table] </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ProfitAppropriationAndRestrictedNetAssetsLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Profit Appropriation and Restricted Net Assets [Line Items] </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ProfitAppropriationAndRestrictedNetAssetsLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Profit Appropriation And Restricted Net Assets [Line Items] </link:label>
<link:label xml:lang="en-US" xlink:label="iq_AppropriationOfAfterTaxProfitToGeneralReserveFundRequiredMinimumPercentage_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> General reserve fund of after-tax profits percentage </link:label>
<link:label xml:lang="en-US" xlink:label="iq_AppropriationOfAfterTaxProfitToGeneralReserveFundRequiredMinimumPercentage_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Appropriation Of After Tax Profit To General Reserve Fund Required Minimum Percentage </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_AppropriationOfAfterTaxProfitToStatutorySurplusFundRequiredMinimumPercentage" xlink:type="locator" xlink:label="iq_AppropriationOfAfterTaxProfitToStatutorySurplusFundRequiredMinimumPercentage"/>
<link:label xml:lang="en-US" xlink:label="iq_AppropriationOfAfterTaxProfitToStatutorySurplusFundRequiredMinimumPercentage_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Represents the minimum percentage of after-tax profit as reported in the PRC statutory accounts required to be appropriated towards the statutory surplus fund for VIEs until the reserve balance reaches a specified percentage of registered capital. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_AppropriationOfAfterTaxProfitToStatutorySurplusFundRequiredMinimumPercentage" xlink:to="iq_AppropriationOfAfterTaxProfitToStatutorySurplusFundRequiredMinimumPercentage_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_AppropriationOfAfterTaxProfitToStatutorySurplusFundLimitRegisteredCapitalPercentage" xlink:type="locator" xlink:label="iq_AppropriationOfAfterTaxProfitToStatutorySurplusFundLimitRegisteredCapitalPercentage"/>
<link:label xml:lang="en-US" xlink:label="iq_AppropriationOfAfterTaxProfitToStatutorySurplusFundLimitRegisteredCapitalPercentage_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Represents the ratio of the statutory surplus fund to statutory registered capital after which mandatory contributions to the statutory surplus fund are no longer required for VIEs of the company. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_AppropriationOfAfterTaxProfitToStatutorySurplusFundLimitRegisteredCapitalPercentage" xlink:to="iq_AppropriationOfAfterTaxProfitToStatutorySurplusFundLimitRegisteredCapitalPercentage_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_AppropriationOfAfterTaxProfitToStatutorySurplusFundRequiredMinimumPercentage_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Allocation of after-tax profits to statutory surplus fund, percentage </link:label>
<link:label xml:lang="en-US" xlink:label="iq_AppropriationOfAfterTaxProfitToStatutorySurplusFundRequiredMinimumPercentage_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Appropriation Of After Tax Profit To Statutory Surplus Fund Required Minimum Percentage </link:label>
<link:label xml:lang="en-US" xlink:label="iq_AppropriationOfAfterTaxProfitToStatutorySurplusFundLimitRegisteredCapitalPercentage_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Limit of statutory surplus fund as a percentage of registered capital, after which allocations to statutory surplus fund are no longer required </link:label>
<link:label xml:lang="en-US" xlink:label="iq_AppropriationOfAfterTaxProfitToStatutorySurplusFundLimitRegisteredCapitalPercentage_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Appropriation Of After Tax Profit To Statutory Surplus Fund Limit Registered Capital Percentage </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_RetainedEarningsAppropriated" xlink:type="locator" xlink:label="us-gaap_RetainedEarningsAppropriated"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RetainedEarningsAppropriated_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Statutory reserves </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_RetainedEarningsAppropriated" xlink:to="us-gaap_RetainedEarningsAppropriated_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RetainedEarningsAppropriated_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Retained Earnings Appropriated </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_AmountOfRestrictedPaidInCapitalAndReserveFundsOfSubsidiariesAndNetAssetsOfVariableInterestEntities" xlink:type="locator" xlink:label="iq_AmountOfRestrictedPaidInCapitalAndReserveFundsOfSubsidiariesAndNetAssetsOfVariableInterestEntities"/>
<link:label xml:lang="en-US" xlink:label="iq_AmountOfRestrictedPaidInCapitalAndReserveFundsOfSubsidiariesAndNetAssetsOfVariableInterestEntities_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Amount of restricted paid-in capital and reserve funds of PRC subsidiaries and net assets of VIEs as of the end of the most recently completed fiscal year. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_AmountOfRestrictedPaidInCapitalAndReserveFundsOfSubsidiariesAndNetAssetsOfVariableInterestEntities" xlink:to="iq_AmountOfRestrictedPaidInCapitalAndReserveFundsOfSubsidiariesAndNetAssetsOfVariableInterestEntities_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_AmountOfRestrictedPaidInCapitalAndReserveFundsOfSubsidiariesAndNetAssetsOfVariableInterestEntities_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Amounts of restricted paid-in capital and reserve funds of PRC subsidiaries and net assets of VIEs </link:label>
<link:label xml:lang="en-US" xlink:label="iq_AmountOfRestrictedPaidInCapitalAndReserveFundsOfSubsidiariesAndNetAssetsOfVariableInterestEntities_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Amount Of Restricted Paid In Capital And Reserve Funds Of Subsidiaries And Net Assets Of Variable Interest Entities </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ConversionOfStockSharesIssued1" xlink:type="locator" xlink:label="us-gaap_ConversionOfStockSharesIssued1"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ConversionOfStockSharesIssued1_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Conversion of redeemable convertible preferred shares, ordinary shares issued </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ConversionOfStockSharesIssued1" xlink:to="us-gaap_ConversionOfStockSharesIssued1_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ConversionOfStockSharesIssued1_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Conversion Of Stock Shares Issued1 </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_NetIncomeLossAvailableToCommonStockholdersBasicAbstract" xlink:type="locator" xlink:label="us-gaap_NetIncomeLossAvailableToCommonStockholdersBasicAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_NetIncomeLossAvailableToCommonStockholdersBasicAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Numerator: </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_NetIncomeLossAvailableToCommonStockholdersBasicAbstract" xlink:to="us-gaap_NetIncomeLossAvailableToCommonStockholdersBasicAbstract_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_NetIncomeLossAvailableToCommonStockholdersBasicAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Net Income Loss Available To Common Stockholders Basic [Abstract] </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_NetIncomeLoss_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Net loss attributable to iQIYI, Inc. </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_NetIncomeLossAvailableToCommonStockholdersBasic_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel"> Net loss attributable to iQIYI, Inc.'s ordinary shareholders </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_WeightedAverageNumberOfSharesOutstandingAbstract" xlink:type="locator" xlink:label="us-gaap_WeightedAverageNumberOfSharesOutstandingAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_WeightedAverageNumberOfSharesOutstandingAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Denominator: </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_WeightedAverageNumberOfSharesOutstandingAbstract" xlink:to="us-gaap_WeightedAverageNumberOfSharesOutstandingAbstract_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_WeightedAverageNumberOfSharesOutstandingAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Weighted Average Number Of Shares Outstanding [Abstract] </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Weighted average number of ordinary shares outstanding, basic </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Weighted average number of ordinary shares outstanding, diluted </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_EarningsPerShareBasic_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Net loss per share, basic </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_EarningsPerShareDiluted_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Net loss per share, diluted </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_ShareBasedCompensationArrangementByShareBasedPaymentAwardExtendedExpirationPeriod" xlink:type="locator" xlink:label="iq_ShareBasedCompensationArrangementByShareBasedPaymentAwardExtendedExpirationPeriod"/>
<link:label xml:lang="en-US" xlink:label="iq_ShareBasedCompensationArrangementByShareBasedPaymentAwardExtendedExpirationPeriod_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Share-based compensation arrangement by share-based payment award extended expiration period. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_ShareBasedCompensationArrangementByShareBasedPaymentAwardExtendedExpirationPeriod" xlink:to="iq_ShareBasedCompensationArrangementByShareBasedPaymentAwardExtendedExpirationPeriod_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_ShareBasedCompensationArrangementByShareBasedPaymentAwardVestedOptionsExpirationPeriod" xlink:type="locator" xlink:label="iq_ShareBasedCompensationArrangementByShareBasedPaymentAwardVestedOptionsExpirationPeriod"/>
<link:label xml:lang="en-US" xlink:label="iq_ShareBasedCompensationArrangementByShareBasedPaymentAwardVestedOptionsExpirationPeriod_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Share based compensation arrangement by share based payment award vested options expiration period. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_ShareBasedCompensationArrangementByShareBasedPaymentAwardVestedOptionsExpirationPeriod" xlink:to="iq_ShareBasedCompensationArrangementByShareBasedPaymentAwardVestedOptionsExpirationPeriod_lbl"/>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable" xlink:type="locator" xlink:label="us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Schedule Of Share Based Compensation Arrangements By Share Based Payment Award [Table] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable" xlink:to="us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Schedule Of Share Based Compensation Arrangements By Share Based Payment Award [Table] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_VestingAxis" xlink:type="locator" xlink:label="us-gaap_VestingAxis"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_VestingAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Vesting </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_VestingAxis" xlink:to="us-gaap_VestingAxis_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_VestingAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Vesting [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_VestingDomain" xlink:type="locator" xlink:label="us-gaap_VestingDomain"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_VestingDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Vesting </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_VestingDomain" xlink:to="us-gaap_VestingDomain_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_VestingDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Vesting [Domain] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ShareBasedCompensationAwardTrancheOneMember" xlink:type="locator" xlink:label="us-gaap_ShareBasedCompensationAwardTrancheOneMember"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationAwardTrancheOneMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Vesting on First Anniversary </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationAwardTrancheOneMember" xlink:to="us-gaap_ShareBasedCompensationAwardTrancheOneMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationAwardTrancheOneMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Share Based Compensation Award Tranche One [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ShareBasedCompensationAwardTrancheTwoMember" xlink:type="locator" xlink:label="us-gaap_ShareBasedCompensationAwardTrancheTwoMember"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationAwardTrancheTwoMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Vesting on Quarterly Basis Thereafter </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationAwardTrancheTwoMember" xlink:to="us-gaap_ShareBasedCompensationAwardTrancheTwoMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationAwardTrancheTwoMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Share Based Compensation Award Tranche Two [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_AwardTypeAxis" xlink:type="locator" xlink:label="us-gaap_AwardTypeAxis"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AwardTypeAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Award Type </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AwardTypeAxis" xlink:to="us-gaap_AwardTypeAxis_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AwardTypeAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Award Type [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain" xlink:type="locator" xlink:label="us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Award Type </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain" xlink:to="us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Share Based Compensation Arrangements By Share Based Payment Award Award Type And Plan Name [Domain] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_EmployeeStockOptionMember" xlink:type="locator" xlink:label="us-gaap_EmployeeStockOptionMember"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_EmployeeStockOptionMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Stock Options </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_EmployeeStockOptionMember" xlink:to="us-gaap_EmployeeStockOptionMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_EmployeeStockOptionMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Employee Stock Option [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_RestrictedStockUnitsRSUMember" xlink:type="locator" xlink:label="us-gaap_RestrictedStockUnitsRSUMember"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RestrictedStockUnitsRSUMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Restricted Share Units </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_RestrictedStockUnitsRSUMember" xlink:to="us-gaap_RestrictedStockUnitsRSUMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RestrictedStockUnitsRSUMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Restricted Stock Units R S U [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems" xlink:type="locator" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Share Based Compensation Arrangement By Share Based Payment Award [Line Items] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Share Based Compensation Arrangement By Share Based Payment Award [Line Items] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAuthorized" xlink:type="locator" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAuthorized"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAuthorized_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Number of shares authorized for issuance </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAuthorized" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAuthorized_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAuthorized_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Share Based Compensation Arrangement By Share Based Payment Award Number Of Shares Authorized </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardExpirationPeriod" xlink:type="locator" xlink:label="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardExpirationPeriod"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardExpirationPeriod_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Plan expiration term </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardExpirationPeriod" xlink:to="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardExpirationPeriod_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardExpirationPeriod_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Sharebased Compensation Arrangement By Sharebased Payment Award Expiration Period </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ShareBasedCompensationArrangementByShareBasedPaymentAwardExtendedExpirationPeriod_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Plan extended expiration term </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ShareBasedCompensationArrangementByShareBasedPaymentAwardExtendedExpirationPeriod_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Share Based Compensation Arrangement By Share Based Payment Award Extended Expiration Period </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ShareBasedCompensationArrangementByShareBasedPaymentAwardVestedOptionsExpirationPeriod_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Vested options expiration term </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ShareBasedCompensationArrangementByShareBasedPaymentAwardVestedOptionsExpirationPeriod_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Share Based Compensation Arrangement By Share Based Payment Award Vested Options Expiration Period </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1" xlink:type="locator" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Shares vesting term </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Share Based Compensation Arrangement By Share Based Payment Award Award Vesting Period1 </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardAwardVestingRightsPercentage" xlink:type="locator" xlink:label="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardAwardVestingRightsPercentage"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardAwardVestingRightsPercentage_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Award vesting percentage </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardAwardVestingRightsPercentage" xlink:to="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardAwardVestingRightsPercentage_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardAwardVestingRightsPercentage_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Sharebased Compensation Arrangement By Sharebased Payment Award Award Vesting Rights Percentage </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber" xlink:type="locator" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel"> Options Outstanding, Beginning balance </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Share Based Compensation Arrangement By Share Based Payment Award Options Outstanding Number </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross" xlink:type="locator" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Options Outstanding, Granted </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Gross </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriod" xlink:type="locator" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriod"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriod_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Options Outstanding, Forfeited/Expired </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriod" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriod_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriod_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Share Based Compensation Arrangement By Share Based Payment Award Options Forfeitures And Expirations In Period </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Options Outstanding, Exercised </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel"> Options Outstanding, Ending balance </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingNumber" xlink:type="locator" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingNumber"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingNumber_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Options Outstanding, Vested and expected to vest </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingNumber" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingNumber_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingNumber_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Share Based Compensation Arrangement By Share Based Payment Award Options Vested And Expected To Vest Outstanding Number </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableNumber" xlink:type="locator" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableNumber"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableNumber_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Options Outstanding, Exercisable </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableNumber" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableNumber_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableNumber_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Share Based Compensation Arrangement By Share Based Payment Award Options Exercisable Number </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice" xlink:type="locator" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel"> Weighted Average Exercise Price, Beginning balance </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Share Based Compensation Arrangement By Share Based Payment Award Options Outstanding Weighted Average Exercise Price </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice" xlink:type="locator" xlink:label="us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Weighted Average Exercise Price, Granted </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice" xlink:to="us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Share Based Compensation Arrangements By Share Based Payment Award Options Grants In Period Weighted Average Exercise Price </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriodWeightedAverageExercisePrice" xlink:type="locator" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriodWeightedAverageExercisePrice"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriodWeightedAverageExercisePrice_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Weighted Average Exercise Price, Forfeited/Expired </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriodWeightedAverageExercisePrice" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriodWeightedAverageExercisePrice_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriodWeightedAverageExercisePrice_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Share Based Compensation Arrangement By Share Based Payment Award Options Forfeitures And Expirations In Period Weighted Average Exercise Price </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice" xlink:type="locator" xlink:label="us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Weighted Average Exercise Price, Exercised </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice" xlink:to="us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Share Based Compensation Arrangements By Share Based Payment Award Options Exercises In Period Weighted Average Exercise Price </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel"> Weighted Average Exercise Price, Ending balance </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageExercisePrice" xlink:type="locator" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageExercisePrice"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageExercisePrice_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Weighted Average Exercise Price, Vested and expected to vest </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageExercisePrice" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageExercisePrice_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageExercisePrice_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Share Based Compensation Arrangement By Share Based Payment Award Options Vested And Expected To Vest Outstanding Weighted Average Exercise Price </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageExercisePrice" xlink:type="locator" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageExercisePrice"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageExercisePrice_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Weighted Average Exercise Price, Exercisable </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageExercisePrice" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageExercisePrice_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageExercisePrice_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Share Based Compensation Arrangement By Share Based Payment Award Options Exercisable Weighted Average Exercise Price </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2" xlink:type="locator" xlink:label="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Weighted Average Remaining Contractual Life, Outstanding </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2" xlink:to="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Sharebased Compensation Arrangement By Sharebased Payment Award Options Outstanding Weighted Average Remaining Contractual Term2 </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageRemainingContractualTerm1" xlink:type="locator" xlink:label="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageRemainingContractualTerm1"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageRemainingContractualTerm1_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Weighted Average Remaining Contractual Life, Vested and expected to vest </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageRemainingContractualTerm1" xlink:to="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageRemainingContractualTerm1_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageRemainingContractualTerm1_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Sharebased Compensation Arrangement By Sharebased Payment Award Options Vested And Expected To Vest Outstanding Weighted Average Remaining Contractual Term1 </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableWeightedAverageRemainingContractualTerm1" xlink:type="locator" xlink:label="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableWeightedAverageRemainingContractualTerm1"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableWeightedAverageRemainingContractualTerm1_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Weighted Average Remaining Contractual Life, Exercisable </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableWeightedAverageRemainingContractualTerm1" xlink:to="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableWeightedAverageRemainingContractualTerm1_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableWeightedAverageRemainingContractualTerm1_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Sharebased Compensation Arrangement By Sharebased Payment Award Options Exercisable Weighted Average Remaining Contractual Term1 </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingIntrinsicValue" xlink:type="locator" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingIntrinsicValue"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingIntrinsicValue_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Aggregate Intrinsic Value, Outstanding </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingIntrinsicValue" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingIntrinsicValue_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingIntrinsicValue_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Share Based Compensation Arrangement By Share Based Payment Award Options Outstanding Intrinsic Value </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingAggregateIntrinsicValue" xlink:type="locator" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingAggregateIntrinsicValue"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingAggregateIntrinsicValue_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Aggregate Intrinsic Value, Vested and expected to vest </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingAggregateIntrinsicValue" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingAggregateIntrinsicValue_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingAggregateIntrinsicValue_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Share Based Compensation Arrangement By Share Based Payment Award Options Vested And Expected To Vest Outstanding Aggregate Intrinsic Value </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableIntrinsicValue1" xlink:type="locator" xlink:label="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableIntrinsicValue1"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableIntrinsicValue1_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Aggregate Intrinsic Value, Exercisable </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableIntrinsicValue1" xlink:to="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableIntrinsicValue1_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableIntrinsicValue1_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Sharebased Compensation Arrangement By Sharebased Payment Award Options Exercisable Intrinsic Value1 </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized" xlink:type="locator" xlink:label="us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Unrecognized compensation cost </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized" xlink:to="us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Employee Service Share Based Compensation Nonvested Awards Total Compensation Cost Not Yet Recognized </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1" xlink:type="locator" xlink:label="us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> A weighted-average vesting period over which unrecognized compensation cost is expected to be recognized </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1" xlink:to="us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Employee Service Share Based Compensation Nonvested Awards Total Compensation Cost Not Yet Recognized Period For Recognition1 </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue" xlink:type="locator" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Weighted-average grant-date fair value of options granted </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Weighted Average Grant Date Fair Value </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedInPeriodFairValue1" xlink:type="locator" xlink:label="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedInPeriodFairValue1"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedInPeriodFairValue1_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Total fair value of options vested during period </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedInPeriodFairValue1" xlink:to="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedInPeriodFairValue1_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedInPeriodFairValue1_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Sharebased Compensation Arrangement By Sharebased Payment Award Options Vested In Period Fair Value1 </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue" xlink:type="locator" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Intrinsic value of options exercised </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Share Based Compensation Arrangement By Share Based Payment Award Options Exercises In Period Total Intrinsic Value </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedExerciseMultiple" xlink:type="locator" xlink:label="iq_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedExerciseMultiple"/>
<link:label xml:lang="en-US" xlink:label="iq_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedExerciseMultiple_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Share-based compensation arrangement by share-based payment award fair value assumptions expected exercise multiple. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedExerciseMultiple" xlink:to="iq_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedExerciseMultiple_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedExerciseMultipleMinimum" xlink:type="locator" xlink:label="iq_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedExerciseMultipleMinimum"/>
<link:label xml:lang="en-US" xlink:label="iq_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedExerciseMultipleMinimum_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Share-based compensation arrangement by share-based payment award fair value assumptions expected exercise multiple, minimum. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedExerciseMultipleMinimum" xlink:to="iq_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedExerciseMultipleMinimum_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedExerciseMultipleMaximum" xlink:type="locator" xlink:label="iq_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedExerciseMultipleMaximum"/>
<link:label xml:lang="en-US" xlink:label="iq_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedExerciseMultipleMaximum_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Share-based compensation arrangement by share-based payment award fair value assumptions expected exercise multiple, maximum. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedExerciseMultipleMaximum" xlink:to="iq_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedExerciseMultipleMaximum_lbl"/>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_SharePrice" xlink:type="locator" xlink:label="us-gaap_SharePrice"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_SharePrice_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Fair value of ordinary shares (US$) </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_SharePrice" xlink:to="us-gaap_SharePrice_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_SharePrice_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Share Price </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate" xlink:type="locator" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Risk-free interest rate (%) </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Risk Free Interest Rate </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRateMinimum" xlink:type="locator" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRateMinimum"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRateMinimum_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Risk-free interest rate (%), minimum </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRateMinimum" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRateMinimum_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRateMinimum_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Risk Free Interest Rate Minimum </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRateMaximum" xlink:type="locator" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRateMaximum"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRateMaximum_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Risk-free interest rate (%), maximum </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRateMaximum" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRateMaximum_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRateMaximum_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Risk Free Interest Rate Maximum </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate" xlink:type="locator" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Expected volatility (%) </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Expected Volatility Rate </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRateMinimum" xlink:type="locator" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRateMinimum"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRateMinimum_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Expected volatility (%), minimum </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRateMinimum" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRateMinimum_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRateMinimum_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Expected Volatility Rate Minimum </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRateMaximum" xlink:type="locator" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRateMaximum"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRateMaximum_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Expected volatility (%), maximum </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRateMaximum" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRateMaximum_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRateMaximum_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Expected Volatility Rate Maximum </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate" xlink:type="locator" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Expected dividend yield </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Expected Dividend Rate </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedExerciseMultiple_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Expected exercise multiple </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedExerciseMultiple_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Expected Exercise Multiple </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedExerciseMultipleMinimum_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Expected exercise multiple, minimum </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedExerciseMultipleMinimum_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Expected Exercise Multiple Minimum </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedExerciseMultipleMaximum_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Expected exercise multiple, maximum </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedExerciseMultipleMaximum_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Expected Exercise Multiple Maximum </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAvailableForGrant" xlink:type="locator" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAvailableForGrant"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAvailableForGrant_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Number of shares authorized to grant </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAvailableForGrant" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAvailableForGrant_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAvailableForGrant_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Share Based Compensation Arrangement By Share Based Payment Award Number Of Shares Available For Grant </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Shares granted during the period </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_RestrictedStockMember" xlink:type="locator" xlink:label="us-gaap_RestrictedStockMember"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RestrictedStockMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Restricted Stock </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_RestrictedStockMember" xlink:to="us-gaap_RestrictedStockMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RestrictedStockMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Restricted Stock [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber" xlink:type="locator" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel"> Number of shares, Unvested, Beginning balance </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Nonvested Number </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod" xlink:type="locator" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Number of shares, Vested </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Vested In Period </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod" xlink:type="locator" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Number of shares, Forfeited </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Forfeited In Period </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel"> Number of shares, Unvested, Ending balance </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue" xlink:type="locator" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Weighted average grant date fair value </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Grants In Period Weighted Average Grant Date Fair Value </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTable" xlink:type="locator" xlink:label="us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTable"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Schedule Of Employee Service Share Based Compensation Allocation Of Recognized Period Costs [Table] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTable" xlink:to="us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTable_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Schedule Of Employee Service Share Based Compensation Allocation Of Recognized Period Costs [Table] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_IncomeStatementLocationAxis" xlink:type="locator" xlink:label="us-gaap_IncomeStatementLocationAxis"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IncomeStatementLocationAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Income Statement Location </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncomeStatementLocationAxis" xlink:to="us-gaap_IncomeStatementLocationAxis_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IncomeStatementLocationAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Income Statement Location [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_IncomeStatementLocationDomain" xlink:type="locator" xlink:label="us-gaap_IncomeStatementLocationDomain"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IncomeStatementLocationDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Income Statement Location </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncomeStatementLocationDomain" xlink:to="us-gaap_IncomeStatementLocationDomain_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IncomeStatementLocationDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Income Statement Location [Domain] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_CostOfSalesMember" xlink:type="locator" xlink:label="us-gaap_CostOfSalesMember"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CostOfSalesMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Cost of Revenues </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CostOfSalesMember" xlink:to="us-gaap_CostOfSalesMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CostOfSalesMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Cost Of Sales [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_SellingGeneralAndAdministrativeExpensesMember" xlink:type="locator" xlink:label="us-gaap_SellingGeneralAndAdministrativeExpensesMember"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_SellingGeneralAndAdministrativeExpensesMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Selling, General and Administrative </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_SellingGeneralAndAdministrativeExpensesMember" xlink:to="us-gaap_SellingGeneralAndAdministrativeExpensesMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_SellingGeneralAndAdministrativeExpensesMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Selling General And Administrative Expenses [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ResearchAndDevelopmentExpenseMember" xlink:type="locator" xlink:label="us-gaap_ResearchAndDevelopmentExpenseMember"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ResearchAndDevelopmentExpenseMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Research and Development </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ResearchAndDevelopmentExpenseMember" xlink:to="us-gaap_ResearchAndDevelopmentExpenseMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ResearchAndDevelopmentExpenseMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Research And Development Expense [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsLineItems" xlink:type="locator" xlink:label="us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsLineItems"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Employee Service Share Based Compensation Allocation Of Recognized Period Costs [Line Items] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsLineItems" xlink:to="us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsLineItems_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Employee Service Share Based Compensation Allocation Of Recognized Period Costs [Line Items] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_AllocatedShareBasedCompensationExpense" xlink:type="locator" xlink:label="us-gaap_AllocatedShareBasedCompensationExpense"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AllocatedShareBasedCompensationExpense_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Allocated share-based compensation expense </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AllocatedShareBasedCompensationExpense" xlink:to="us-gaap_AllocatedShareBasedCompensationExpense_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AllocatedShareBasedCompensationExpense_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Allocated Share Based Compensation Expense </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_RevenueFromRelatedPartiesIncludingInterestIncome" xlink:type="locator" xlink:label="iq_RevenueFromRelatedPartiesIncludingInterestIncome"/>
<link:label xml:lang="en-US" xlink:label="iq_RevenueFromRelatedPartiesIncludingInterestIncome_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Revenue from related parties including interest income. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_RevenueFromRelatedPartiesIncludingInterestIncome" xlink:to="iq_RevenueFromRelatedPartiesIncludingInterestIncome_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_RelatedPartyCostsIncludingInterestExpenses" xlink:type="locator" xlink:label="iq_RelatedPartyCostsIncludingInterestExpenses"/>
<link:label xml:lang="en-US" xlink:label="iq_RelatedPartyCostsIncludingInterestExpenses_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Related party costs including interest expenses. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_RelatedPartyCostsIncludingInterestExpenses" xlink:to="iq_RelatedPartyCostsIncludingInterestExpenses_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_InterestIncomeAbstract" xlink:type="locator" xlink:label="iq_InterestIncomeAbstract"/>
<link:label xml:lang="en-US" xlink:label="iq_InterestIncomeAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Interest income. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_InterestIncomeAbstract" xlink:to="iq_InterestIncomeAbstract_lbl"/>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable" xlink:type="locator" xlink:label="us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Schedule Of Related Party Transactions By Related Party [Table] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable" xlink:to="us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Schedule Of Related Party Transactions By Related Party [Table] </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_AdvertisingMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Online Advertising Revenues </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_ServiceOtherMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Other Revenues </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_LicenseMember" xlink:type="locator" xlink:label="us-gaap_LicenseMember"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LicenseMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> License Fees </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LicenseMember" xlink:to="us-gaap_LicenseMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LicenseMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> License [Member] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_BandwidthMember" xlink:type="locator" xlink:label="iq_BandwidthMember"/>
<link:label xml:lang="en-US" xlink:label="iq_BandwidthMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Bandwidth. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_BandwidthMember" xlink:to="iq_BandwidthMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_BandwidthMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Bandwidth Fee </link:label>
<link:label xml:lang="en-US" xlink:label="iq_BandwidthMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Bandwidth [Member] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_AdvertisingExpenseMember" xlink:type="locator" xlink:label="iq_AdvertisingExpenseMember"/>
<link:label xml:lang="en-US" xlink:label="iq_AdvertisingExpenseMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Advertising expense member. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_AdvertisingExpenseMember" xlink:to="iq_AdvertisingExpenseMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_AdvertisingExpenseMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Advertising Services Expense </link:label>
<link:label xml:lang="en-US" xlink:label="iq_AdvertisingExpenseMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Advertising Expense [Member] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_TrafficAcquisitionAndOtherServicesMember" xlink:type="locator" xlink:label="iq_TrafficAcquisitionAndOtherServicesMember"/>
<link:label xml:lang="en-US" xlink:label="iq_TrafficAcquisitionAndOtherServicesMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Traffic acquisition and other services. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_TrafficAcquisitionAndOtherServicesMember" xlink:to="iq_TrafficAcquisitionAndOtherServicesMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_TrafficAcquisitionAndOtherServicesMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Traffic Acquisition and Other Services </link:label>
<link:label xml:lang="en-US" xlink:label="iq_TrafficAcquisitionAndOtherServicesMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Traffic Acquisition And Other Services [Member] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_OtherRelatedPartiesMember" xlink:type="locator" xlink:label="iq_OtherRelatedPartiesMember"/>
<link:label xml:lang="en-US" xlink:label="iq_OtherRelatedPartiesMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Other related parties. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_OtherRelatedPartiesMember" xlink:to="iq_OtherRelatedPartiesMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_OtherRelatedPartiesMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Others </link:label>
<link:label xml:lang="en-US" xlink:label="iq_OtherRelatedPartiesMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Other Related Parties [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_RelatedPartyTransactionLineItems" xlink:type="locator" xlink:label="us-gaap_RelatedPartyTransactionLineItems"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RelatedPartyTransactionLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Related Party Transaction [Line Items] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_RelatedPartyTransactionLineItems" xlink:to="us-gaap_RelatedPartyTransactionLineItems_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RelatedPartyTransactionLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Related Party Transaction [Line Items] </link:label>
<link:label xml:lang="en-US" xlink:label="iq_InterestIncomeAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Interest income </link:label>
<link:label xml:lang="en-US" xlink:label="iq_InterestIncomeAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Interest Income [Abstract] </link:label>
<link:label xml:lang="en-US" xlink:label="iq_RevenueFromRelatedPartiesIncludingInterestIncome_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Revenue from related parties including interest income </link:label>
<link:label xml:lang="en-US" xlink:label="iq_RevenueFromRelatedPartiesIncludingInterestIncome_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Revenue From Related Parties Including Interest Income </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_CostOfRevenueAbstract" xlink:type="locator" xlink:label="us-gaap_CostOfRevenueAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CostOfRevenueAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Cost of revenues </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CostOfRevenueAbstract" xlink:to="us-gaap_CostOfRevenueAbstract_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CostOfRevenueAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Cost Of Revenue [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_SellingGeneralAndAdministrativeExpenseAbstract" xlink:type="locator" xlink:label="us-gaap_SellingGeneralAndAdministrativeExpenseAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_SellingGeneralAndAdministrativeExpenseAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Selling, general and administrative </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_SellingGeneralAndAdministrativeExpenseAbstract" xlink:to="us-gaap_SellingGeneralAndAdministrativeExpenseAbstract_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_SellingGeneralAndAdministrativeExpenseAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Selling General And Administrative Expense [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ResearchAndDevelopmentExpenseAbstract" xlink:type="locator" xlink:label="us-gaap_ResearchAndDevelopmentExpenseAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ResearchAndDevelopmentExpenseAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Research and development </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ResearchAndDevelopmentExpenseAbstract" xlink:to="us-gaap_ResearchAndDevelopmentExpenseAbstract_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ResearchAndDevelopmentExpenseAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Research And Development Expense [Abstract] </link:label>
<link:label xml:lang="en-US" xlink:label="iq_RelatedPartyCostsIncludingInterestExpenses_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel"> Operating costs and expenses to related parties </link:label>
<link:label xml:lang="en-US" xlink:label="iq_RelatedPartyCostsIncludingInterestExpenses_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Related Party Costs Including Interest Expenses </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_EquityInvesteeMember" xlink:type="locator" xlink:label="iq_EquityInvesteeMember"/>
<link:label xml:lang="en-US" xlink:label="iq_EquityInvesteeMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Equity investee. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_EquityInvesteeMember" xlink:to="iq_EquityInvesteeMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_EquityInvesteeMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Equity Investee </link:label>
<link:label xml:lang="en-US" xlink:label="iq_EquityInvesteeMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Equity Investee [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_RelatedPartyTransactionAxis" xlink:type="locator" xlink:label="us-gaap_RelatedPartyTransactionAxis"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RelatedPartyTransactionAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Related Party Transaction </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_RelatedPartyTransactionAxis" xlink:to="us-gaap_RelatedPartyTransactionAxis_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RelatedPartyTransactionAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Related Party Transaction [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_RelatedPartyTransactionDomain" xlink:type="locator" xlink:label="us-gaap_RelatedPartyTransactionDomain"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RelatedPartyTransactionDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Related Party Transaction </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_RelatedPartyTransactionDomain" xlink:to="us-gaap_RelatedPartyTransactionDomain_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RelatedPartyTransactionDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Related Party Transaction [Domain] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_RevenueSharingArrangementMember" xlink:type="locator" xlink:label="iq_RevenueSharingArrangementMember"/>
<link:label xml:lang="en-US" xlink:label="iq_RevenueSharingArrangementMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Revenue sharing arrangement. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_RevenueSharingArrangementMember" xlink:to="iq_RevenueSharingArrangementMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_RevenueSharingArrangementMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Revenue Sharing Arrangement </link:label>
<link:label xml:lang="en-US" xlink:label="iq_RevenueSharingArrangementMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Revenue Sharing Arrangement [Member] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_ProvidedMinimumGuaranteeOfAnnualSalesForOneYearPeriod" xlink:type="locator" xlink:label="iq_ProvidedMinimumGuaranteeOfAnnualSalesForOneYearPeriod"/>
<link:label xml:lang="en-US" xlink:label="iq_ProvidedMinimumGuaranteeOfAnnualSalesForOneYearPeriod_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Provided minimum guarantee of annual sales for one-year period. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_ProvidedMinimumGuaranteeOfAnnualSalesForOneYearPeriod" xlink:to="iq_ProvidedMinimumGuaranteeOfAnnualSalesForOneYearPeriod_lbl"/>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_RelatedPartyTransactionTermsAndMannerOfSettlement" xlink:type="locator" xlink:label="us-gaap_RelatedPartyTransactionTermsAndMannerOfSettlement"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RelatedPartyTransactionTermsAndMannerOfSettlement_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Related party transaction, description of terms </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_RelatedPartyTransactionTermsAndMannerOfSettlement" xlink:to="us-gaap_RelatedPartyTransactionTermsAndMannerOfSettlement_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RelatedPartyTransactionTermsAndMannerOfSettlement_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Related Party Transaction Terms And Manner Of Settlement </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ProvidedMinimumGuaranteeOfAnnualSalesForOneYearPeriod_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Provided minimum guarantee of annual sales for one-year period to related party </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ProvidedMinimumGuaranteeOfAnnualSalesForOneYearPeriod_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Provided Minimum Guarantee Of Annual Sales For One Year Period </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_ContentPurchasesMember" xlink:type="locator" xlink:label="iq_ContentPurchasesMember"/>
<link:label xml:lang="en-US" xlink:label="iq_ContentPurchasesMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Content purchases. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_ContentPurchasesMember" xlink:to="iq_ContentPurchasesMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_ContentPurchasesMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Content purchases </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ContentPurchasesMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Content Purchases [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_RelatedPartyTransactionPurchasesFromRelatedParty" xlink:type="locator" xlink:label="us-gaap_RelatedPartyTransactionPurchasesFromRelatedParty"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RelatedPartyTransactionPurchasesFromRelatedParty_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Related party transaction, purchases </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_RelatedPartyTransactionPurchasesFromRelatedParty" xlink:to="us-gaap_RelatedPartyTransactionPurchasesFromRelatedParty_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RelatedPartyTransactionPurchasesFromRelatedParty_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Related Party Transaction Purchases From Related Party </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_AssetsSoldUnderAgreementsToRepurchaseAxis" xlink:type="locator" xlink:label="us-gaap_AssetsSoldUnderAgreementsToRepurchaseAxis"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AssetsSoldUnderAgreementsToRepurchaseAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Securities or Other Assets Sold under Agreements to Repurchase </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AssetsSoldUnderAgreementsToRepurchaseAxis" xlink:to="us-gaap_AssetsSoldUnderAgreementsToRepurchaseAxis_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AssetsSoldUnderAgreementsToRepurchaseAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Assets Sold Under Agreements To Repurchase [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_AssetsSoldUnderAgreementsToRepurchaseTypeDomain" xlink:type="locator" xlink:label="us-gaap_AssetsSoldUnderAgreementsToRepurchaseTypeDomain"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AssetsSoldUnderAgreementsToRepurchaseTypeDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Assets Sold under Agreements to Repurchase, Type </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AssetsSoldUnderAgreementsToRepurchaseTypeDomain" xlink:to="us-gaap_AssetsSoldUnderAgreementsToRepurchaseTypeDomain_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AssetsSoldUnderAgreementsToRepurchaseTypeDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Assets Sold Under Agreements To Repurchase Type [Domain] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_LoansMember" xlink:type="locator" xlink:label="us-gaap_LoansMember"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LoansMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Loans </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LoansMember" xlink:to="us-gaap_LoansMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_LoansMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Loans [Member] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_DeferredRevenueMember" xlink:type="locator" xlink:label="iq_DeferredRevenueMember"/>
<link:label xml:lang="en-US" xlink:label="iq_DeferredRevenueMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Deferred revenue. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_DeferredRevenueMember" xlink:to="iq_DeferredRevenueMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_DeferredRevenueMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Deferred Revenue </link:label>
<link:label xml:lang="en-US" xlink:label="iq_DeferredRevenueMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Deferred Revenue [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_DueFromRelatedPartiesCurrentAbstract" xlink:type="locator" xlink:label="us-gaap_DueFromRelatedPartiesCurrentAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DueFromRelatedPartiesCurrentAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Amounts due from related parties, current: </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DueFromRelatedPartiesCurrentAbstract" xlink:to="us-gaap_DueFromRelatedPartiesCurrentAbstract_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DueFromRelatedPartiesCurrentAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Due From Related Parties Current [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_DueFromRelatedPartiesNoncurrentAbstract" xlink:type="locator" xlink:label="us-gaap_DueFromRelatedPartiesNoncurrentAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DueFromRelatedPartiesNoncurrentAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Amounts due from related parties, non-current: </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DueFromRelatedPartiesNoncurrentAbstract" xlink:to="us-gaap_DueFromRelatedPartiesNoncurrentAbstract_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DueFromRelatedPartiesNoncurrentAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Due From Related Parties Noncurrent [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_DueToRelatedPartiesCurrentAbstract" xlink:type="locator" xlink:label="us-gaap_DueToRelatedPartiesCurrentAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DueToRelatedPartiesCurrentAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Amounts due to related parties, current: </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DueToRelatedPartiesCurrentAbstract" xlink:to="us-gaap_DueToRelatedPartiesCurrentAbstract_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DueToRelatedPartiesCurrentAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Due To Related Parties Current [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_DueToRelatedPartiesNoncurrentAbstract" xlink:type="locator" xlink:label="us-gaap_DueToRelatedPartiesNoncurrentAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DueToRelatedPartiesNoncurrentAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Amounts due to related parties, non-current: </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DueToRelatedPartiesNoncurrentAbstract" xlink:to="us-gaap_DueToRelatedPartiesNoncurrentAbstract_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DueToRelatedPartiesNoncurrentAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Due To Related Parties Noncurrent [Abstract] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_MaturityYearAndMonthOfDebtInstrumentWithRelatedParties" xlink:type="locator" xlink:label="iq_MaturityYearAndMonthOfDebtInstrumentWithRelatedParties"/>
<link:label xml:lang="en-US" xlink:label="iq_MaturityYearAndMonthOfDebtInstrumentWithRelatedParties_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Maturity year and month of debt instrument with related parties. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_MaturityYearAndMonthOfDebtInstrumentWithRelatedParties" xlink:to="iq_MaturityYearAndMonthOfDebtInstrumentWithRelatedParties_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_MaturityYearOfDebtInstrumentWithRelatedParties" xlink:type="locator" xlink:label="iq_MaturityYearOfDebtInstrumentWithRelatedParties"/>
<link:label xml:lang="en-US" xlink:label="iq_MaturityYearOfDebtInstrumentWithRelatedParties_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Maturity year of debt instrument with related parties. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_MaturityYearOfDebtInstrumentWithRelatedParties" xlink:to="iq_MaturityYearOfDebtInstrumentWithRelatedParties_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_MaturityYearOfDebtInstrumentWithRelatedParties_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Debt instrument maturity year </link:label>
<link:label xml:lang="en-US" xlink:label="iq_MaturityYearOfDebtInstrumentWithRelatedParties_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Maturity Year Of Debt Instrument With Related Parties </link:label>
<link:label xml:lang="en-US" xlink:label="iq_MaturityYearAndMonthOfDebtInstrumentWithRelatedParties_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Debt instrument maturity, year and month </link:label>
<link:label xml:lang="en-US" xlink:label="iq_MaturityYearAndMonthOfDebtInstrumentWithRelatedParties_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Maturity Year And Month Of Debt Instrument With Related Parties </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_TimeDeposit" xlink:type="locator" xlink:label="iq_TimeDeposit"/>
<link:label xml:lang="en-US" xlink:label="iq_TimeDeposit_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Amount of time deposit. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_TimeDeposit" xlink:to="iq_TimeDeposit_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_MoneyMarketFund" xlink:type="locator" xlink:label="iq_MoneyMarketFund"/>
<link:label xml:lang="en-US" xlink:label="iq_MoneyMarketFund_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Money market fund. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_MoneyMarketFund" xlink:to="iq_MoneyMarketFund_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_OptionToPurchaseEquityInterestsOfListedCompany" xlink:type="locator" xlink:label="iq_OptionToPurchaseEquityInterestsOfListedCompany"/>
<link:label xml:lang="en-US" xlink:label="iq_OptionToPurchaseEquityInterestsOfListedCompany_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Option to purchase equity interests of listed company. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_OptionToPurchaseEquityInterestsOfListedCompany" xlink:to="iq_OptionToPurchaseEquityInterestsOfListedCompany_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_ConvertibleDebtCurrentFairValue" xlink:type="locator" xlink:label="iq_ConvertibleDebtCurrentFairValue"/>
<link:label xml:lang="en-US" xlink:label="iq_ConvertibleDebtCurrentFairValue_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Fair value of current portion of convertible senior notes. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_ConvertibleDebtCurrentFairValue" xlink:to="iq_ConvertibleDebtCurrentFairValue_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_ConvertibleDebtNonCurrentFairValue" xlink:type="locator" xlink:label="iq_ConvertibleDebtNonCurrentFairValue"/>
<link:label xml:lang="en-US" xlink:label="iq_ConvertibleDebtNonCurrentFairValue_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Fair value of noncurrent portion of convertible senior notes. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_ConvertibleDebtNonCurrentFairValue" xlink:to="iq_ConvertibleDebtNonCurrentFairValue_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_LicensedCopyrightsFairValueAmount" xlink:type="locator" xlink:label="iq_LicensedCopyrightsFairValueAmount"/>
<link:label xml:lang="en-US" xlink:label="iq_LicensedCopyrightsFairValueAmount_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Licensed copyrights, fair value amount. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_LicensedCopyrightsFairValueAmount" xlink:to="iq_LicensedCopyrightsFairValueAmount_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_ProducedContentFairValueAmount" xlink:type="locator" xlink:label="iq_ProducedContentFairValueAmount"/>
<link:label xml:lang="en-US" xlink:label="iq_ProducedContentFairValueAmount_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Impairment of produced content predominantly monetized with other content assets. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_ProducedContentFairValueAmount" xlink:to="iq_ProducedContentFairValueAmount_lbl"/>
<link:loc xlink:href="iq-20201231.xsd#iq_ProducedContentMonetizedOnItsOwnFairValueAmount" xlink:type="locator" xlink:label="iq_ProducedContentMonetizedOnItsOwnFairValueAmount"/>
<link:label xml:lang="en-US" xlink:label="iq_ProducedContentMonetizedOnItsOwnFairValueAmount_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Produced content monetized on its own fair value amount. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_ProducedContentMonetizedOnItsOwnFairValueAmount" xlink:to="iq_ProducedContentMonetizedOnItsOwnFairValueAmount_lbl"/>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable" xlink:type="locator" xlink:label="us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Table] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable" xlink:to="us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Table] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_FairValueByFairValueHierarchyLevelAxis" xlink:type="locator" xlink:label="us-gaap_FairValueByFairValueHierarchyLevelAxis"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FairValueByFairValueHierarchyLevelAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Fair Value Hierarchy and NAV </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FairValueByFairValueHierarchyLevelAxis" xlink:to="us-gaap_FairValueByFairValueHierarchyLevelAxis_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FairValueByFairValueHierarchyLevelAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Fair Value By Fair Value Hierarchy Level [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_FairValueMeasurementsFairValueHierarchyDomain" xlink:type="locator" xlink:label="us-gaap_FairValueMeasurementsFairValueHierarchyDomain"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FairValueMeasurementsFairValueHierarchyDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Fair Value Hierarchy and NAV </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FairValueMeasurementsFairValueHierarchyDomain" xlink:to="us-gaap_FairValueMeasurementsFairValueHierarchyDomain_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FairValueMeasurementsFairValueHierarchyDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Fair Value Measurements Fair Value Hierarchy [Domain] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_FairValueInputsLevel1Member" xlink:type="locator" xlink:label="us-gaap_FairValueInputsLevel1Member"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FairValueInputsLevel1Member_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Quoted Prices in Active Market for Identical Assets (Level 1) </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FairValueInputsLevel1Member" xlink:to="us-gaap_FairValueInputsLevel1Member_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FairValueInputsLevel1Member_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Fair Value Inputs Level1 [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_FairValueInputsLevel2Member" xlink:type="locator" xlink:label="us-gaap_FairValueInputsLevel2Member"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FairValueInputsLevel2Member_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Significant Other Observable Inputs (Level 2) </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FairValueInputsLevel2Member" xlink:to="us-gaap_FairValueInputsLevel2Member_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FairValueInputsLevel2Member_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Fair Value Inputs Level2 [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_FairValueInputsLevel3Member" xlink:type="locator" xlink:label="us-gaap_FairValueInputsLevel3Member"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FairValueInputsLevel3Member_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Significant Unobservable Inputs (Level 3) </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FairValueInputsLevel3Member" xlink:to="us-gaap_FairValueInputsLevel3Member_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FairValueInputsLevel3Member_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Fair Value Inputs Level3 [Member] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_PrepaymentAndOtherAssetsMember" xlink:type="locator" xlink:label="iq_PrepaymentAndOtherAssetsMember"/>
<link:label xml:lang="en-US" xlink:label="iq_PrepaymentAndOtherAssetsMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Prepayment and other assets. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_PrepaymentAndOtherAssetsMember" xlink:to="iq_PrepaymentAndOtherAssetsMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_PrepaymentAndOtherAssetsMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Prepayment and Other Assets </link:label>
<link:label xml:lang="en-US" xlink:label="iq_PrepaymentAndOtherAssetsMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Prepayment And Other Assets [Member] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_LongTermInvestmentsMember" xlink:type="locator" xlink:label="iq_LongTermInvestmentsMember"/>
<link:label xml:lang="en-US" xlink:label="iq_LongTermInvestmentsMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Long term investments. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_LongTermInvestmentsMember" xlink:to="iq_LongTermInvestmentsMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_LongTermInvestmentsMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Long Term Investments </link:label>
<link:label xml:lang="en-US" xlink:label="iq_LongTermInvestmentsMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Long Term Investments [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_SeniorNotesMember" xlink:type="locator" xlink:label="us-gaap_SeniorNotesMember"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_SeniorNotesMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Convertible Senior Notes </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_SeniorNotesMember" xlink:to="us-gaap_SeniorNotesMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_SeniorNotesMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Senior Notes [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_FairValueByMeasurementFrequencyAxis" xlink:type="locator" xlink:label="us-gaap_FairValueByMeasurementFrequencyAxis"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FairValueByMeasurementFrequencyAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Measurement Frequency </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FairValueByMeasurementFrequencyAxis" xlink:to="us-gaap_FairValueByMeasurementFrequencyAxis_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FairValueByMeasurementFrequencyAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Fair Value By Measurement Frequency [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_FairValueMeasurementFrequencyDomain" xlink:type="locator" xlink:label="us-gaap_FairValueMeasurementFrequencyDomain"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FairValueMeasurementFrequencyDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Measurement Frequency </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FairValueMeasurementFrequencyDomain" xlink:to="us-gaap_FairValueMeasurementFrequencyDomain_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FairValueMeasurementFrequencyDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Fair Value Measurement Frequency [Domain] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_FairValueMeasurementsRecurringMember" xlink:type="locator" xlink:label="us-gaap_FairValueMeasurementsRecurringMember"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FairValueMeasurementsRecurringMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Fair Value Measurements, Recurring </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FairValueMeasurementsRecurringMember" xlink:to="us-gaap_FairValueMeasurementsRecurringMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FairValueMeasurementsRecurringMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Fair Value Measurements Recurring [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_FairValueMeasurementsNonrecurringMember" xlink:type="locator" xlink:label="us-gaap_FairValueMeasurementsNonrecurringMember"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FairValueMeasurementsNonrecurringMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Fair Value, Nonrecurring </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FairValueMeasurementsNonrecurringMember" xlink:to="us-gaap_FairValueMeasurementsNonrecurringMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FairValueMeasurementsNonrecurringMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Fair Value Measurements Nonrecurring [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_CashAndCashEquivalentsAxis" xlink:type="locator" xlink:label="us-gaap_CashAndCashEquivalentsAxis"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CashAndCashEquivalentsAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Cash and Cash Equivalents </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CashAndCashEquivalentsAxis" xlink:to="us-gaap_CashAndCashEquivalentsAxis_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CashAndCashEquivalentsAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Cash And Cash Equivalents [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_RestrictedCashAndCashEquivalentsCashAndCashEquivalentsMember" xlink:type="locator" xlink:label="us-gaap_RestrictedCashAndCashEquivalentsCashAndCashEquivalentsMember"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RestrictedCashAndCashEquivalentsCashAndCashEquivalentsMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Cash and Cash Equivalents </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_RestrictedCashAndCashEquivalentsCashAndCashEquivalentsMember" xlink:to="us-gaap_RestrictedCashAndCashEquivalentsCashAndCashEquivalentsMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_RestrictedCashAndCashEquivalentsCashAndCashEquivalentsMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Restricted Cash And Cash Equivalents Cash And Cash Equivalents [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_CashEquivalentsMember" xlink:type="locator" xlink:label="us-gaap_CashEquivalentsMember"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CashEquivalentsMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Cash Equivalents </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CashEquivalentsMember" xlink:to="us-gaap_CashEquivalentsMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CashEquivalentsMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Cash Equivalents [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems" xlink:type="locator" xlink:label="us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Line Items] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems" xlink:to="us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Line Items] </link:label>
<link:label xml:lang="en-US" xlink:label="iq_TimeDeposit_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Time deposits </link:label>
<link:label xml:lang="en-US" xlink:label="iq_TimeDeposit_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Time Deposit </link:label>
<link:label xml:lang="en-US" xlink:label="iq_MoneyMarketFund_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Money market fund </link:label>
<link:label xml:lang="en-US" xlink:label="iq_MoneyMarketFund_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Money Market Fund </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_AvailableForSaleSecuritiesDebtSecuritiesCurrent" xlink:type="locator" xlink:label="us-gaap_AvailableForSaleSecuritiesDebtSecuritiesCurrent"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AvailableForSaleSecuritiesDebtSecuritiesCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Available-for-sale debt securities </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AvailableForSaleSecuritiesDebtSecuritiesCurrent" xlink:to="us-gaap_AvailableForSaleSecuritiesDebtSecuritiesCurrent_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AvailableForSaleSecuritiesDebtSecuritiesCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Available For Sale Securities Debt Securities Current </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_HeldToMaturitySecuritiesCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Held-to-maturity debt securities </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_AvailableForSaleSecuritiesDebtSecuritiesNoncurrent" xlink:type="locator" xlink:label="us-gaap_AvailableForSaleSecuritiesDebtSecuritiesNoncurrent"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AvailableForSaleSecuritiesDebtSecuritiesNoncurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Available-for-sale debt security </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AvailableForSaleSecuritiesDebtSecuritiesNoncurrent" xlink:to="us-gaap_AvailableForSaleSecuritiesDebtSecuritiesNoncurrent_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AvailableForSaleSecuritiesDebtSecuritiesNoncurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Available For Sale Securities Debt Securities Noncurrent </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_HeldToMaturitySecuritiesFairValue" xlink:type="locator" xlink:label="us-gaap_HeldToMaturitySecuritiesFairValue"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_HeldToMaturitySecuritiesFairValue_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Held-to-maturity debt securities </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_HeldToMaturitySecuritiesFairValue" xlink:to="us-gaap_HeldToMaturitySecuritiesFairValue_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_HeldToMaturitySecuritiesFairValue_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Held To Maturity Securities Fair Value </link:label>
<link:label xml:lang="en-US" xlink:label="iq_OptionToPurchaseEquityInterestsOfListedCompany_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Option to purchase equity interests of a listed company </link:label>
<link:label xml:lang="en-US" xlink:label="iq_OptionToPurchaseEquityInterestsOfListedCompany_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Option To Purchase Equity Interests Of Listed Company </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ConvertibleDebtFairValueDisclosures" xlink:type="locator" xlink:label="us-gaap_ConvertibleDebtFairValueDisclosures"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ConvertibleDebtFairValueDisclosures_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Convertible senior notes </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ConvertibleDebtFairValueDisclosures" xlink:to="us-gaap_ConvertibleDebtFairValueDisclosures_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ConvertibleDebtFairValueDisclosures_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Convertible Debt Fair Value Disclosures </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_EquitySecuritiesFvNi" xlink:type="locator" xlink:label="us-gaap_EquitySecuritiesFvNi"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_EquitySecuritiesFvNi_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Equity investments at fair value with readily determinable fair value </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_EquitySecuritiesFvNi" xlink:to="us-gaap_EquitySecuritiesFvNi_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_EquitySecuritiesFvNi_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Equity Securities Fv Ni </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ConvertibleDebtCurrentFairValue_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Convertible senior notes, current portion </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ConvertibleDebtCurrentFairValue_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Convertible Debt Current Fair Value </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ConvertibleDebtNonCurrentFairValue_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Convertible senior notes, non-current portion </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ConvertibleDebtNonCurrentFairValue_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Convertible Debt Non Current Fair Value </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_EquitySecuritiesWithoutReadilyDeterminableFairValueImpairmentLossAnnualAmount_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Long-term investments, Total losses </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_IndefiniteLivedIntangibleAssetsExcludingGoodwill_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Intangible assets, net </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_ImpairmentOfIntangibleAssetsIndefinitelivedExcludingGoodwill_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Intangible assets, net, Total losses </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_EquitySecuritiesFvNiUnrealizedGainLoss_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Equity investments without readily determinable fair value </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_EquitySecuritiesWithoutReadilyDeterminableFairValueAmount_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Equity investments without readily determinable fair value </link:label>
<link:label xml:lang="en-US" xlink:label="iq_LicensedCopyrightsFairValueAmount_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Mainland China film group – Licensed copyrights </link:label>
<link:label xml:lang="en-US" xlink:label="iq_LicensedCopyrightsFairValueAmount_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Licensed Copyrights Fair Value Amount </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_ImpairmentOfLicensedCopyrights" xlink:type="locator" xlink:label="iq_ImpairmentOfLicensedCopyrights"/>
<link:label xml:lang="en-US" xlink:label="iq_ImpairmentOfLicensedCopyrights_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Impairment of licensed copyrights predominantly monetized with other content assets. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_ImpairmentOfLicensedCopyrights" xlink:to="iq_ImpairmentOfLicensedCopyrights_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_ImpairmentOfLicensedCopyrights_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Mainland China film group – Licensed copyrights </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ImpairmentOfLicensedCopyrights_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Impairment Of Licensed Copyrights </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ProducedContentFairValueAmount_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Mainland China film group – Produced content </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ProducedContentFairValueAmount_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Produced Content Fair Value Amount </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_FilmGroupProducedContentAmount" xlink:type="locator" xlink:label="iq_FilmGroupProducedContentAmount"/>
<link:label xml:lang="en-US" xlink:label="iq_FilmGroupProducedContentAmount_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Impairment of produced content predominantly monetized with other content assets. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_FilmGroupProducedContentAmount" xlink:to="iq_FilmGroupProducedContentAmount_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_FilmGroupProducedContentAmount_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Mainland China film group – Produced content </link:label>
<link:label xml:lang="en-US" xlink:label="iq_FilmGroupProducedContentAmount_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Film Group Produced Content Amount </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ProducedContentMonetizedOnItsOwnFairValueAmount_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Produced content monetized on its own </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ProducedContentMonetizedOnItsOwnFairValueAmount_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Produced Content Monetized On Its Own Fair Value Amount </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_ProducedContentMonetizedOnItsOwnAmount" xlink:type="locator" xlink:label="iq_ProducedContentMonetizedOnItsOwnAmount"/>
<link:label xml:lang="en-US" xlink:label="iq_ProducedContentMonetizedOnItsOwnAmount_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Impairment of produced content predominantly monetized on its own. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_ProducedContentMonetizedOnItsOwnAmount" xlink:to="iq_ProducedContentMonetizedOnItsOwnAmount_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_ProducedContentMonetizedOnItsOwnAmount_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Produced content monetized on its own </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ProducedContentMonetizedOnItsOwnAmount_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Produced Content Monetized On Its Own Amount </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_ImpairmentOfLongLivedAssetsHeldForUse_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Fixed assets, Total Gain/ (Losses) </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_PropertyPlantAndEquipmentNet_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Fixed assets, net </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_PrepaidExpenseAndOtherAssetsNoncurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Prepayments and other assets </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_ImpairmentOfPrepaymentsAndOtherAssets" xlink:type="locator" xlink:label="iq_ImpairmentOfPrepaymentsAndOtherAssets"/>
<link:label xml:lang="en-US" xlink:label="iq_ImpairmentOfPrepaymentsAndOtherAssets_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Impairment of prepayments and other assets. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_ImpairmentOfPrepaymentsAndOtherAssets" xlink:to="iq_ImpairmentOfPrepaymentsAndOtherAssets_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_ImpairmentOfPrepaymentsAndOtherAssets_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Prepayments and other assets, Total Gain/ (Losses) </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ImpairmentOfPrepaymentsAndOtherAssets_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Impairment Of Prepayments And Other Assets </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_MainlandChinaFilmGroupMember" xlink:type="locator" xlink:label="iq_MainlandChinaFilmGroupMember"/>
<link:label xml:lang="en-US" xlink:label="iq_MainlandChinaFilmGroupMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Mainland China Film Group. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_MainlandChinaFilmGroupMember" xlink:to="iq_MainlandChinaFilmGroupMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_MainlandChinaFilmGroupMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Mainland China Film Group </link:label>
<link:label xml:lang="en-US" xlink:label="iq_MainlandChinaFilmGroupMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Mainland China Film Group [Member] </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_FairValueInputsLevel3Member_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Level 3 </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ValuationTechniqueAxis" xlink:type="locator" xlink:label="us-gaap_ValuationTechniqueAxis"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ValuationTechniqueAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Valuation Approach and Technique </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ValuationTechniqueAxis" xlink:to="us-gaap_ValuationTechniqueAxis_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ValuationTechniqueAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Valuation Technique [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ValuationTechniqueDomain" xlink:type="locator" xlink:label="us-gaap_ValuationTechniqueDomain"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ValuationTechniqueDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Valuation Approach and Technique </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ValuationTechniqueDomain" xlink:to="us-gaap_ValuationTechniqueDomain_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ValuationTechniqueDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Valuation Technique [Domain] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ValuationTechniqueDiscountedCashFlowMember" xlink:type="locator" xlink:label="us-gaap_ValuationTechniqueDiscountedCashFlowMember"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ValuationTechniqueDiscountedCashFlowMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Discounted Cash Flow </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ValuationTechniqueDiscountedCashFlowMember" xlink:to="us-gaap_ValuationTechniqueDiscountedCashFlowMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ValuationTechniqueDiscountedCashFlowMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Valuation Technique Discounted Cash Flow [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_MeasurementInputTypeAxis" xlink:type="locator" xlink:label="us-gaap_MeasurementInputTypeAxis"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_MeasurementInputTypeAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Measurement Input Type </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_MeasurementInputTypeAxis" xlink:to="us-gaap_MeasurementInputTypeAxis_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_MeasurementInputTypeAxis_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Measurement Input Type [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_MeasurementInputTypeDomain" xlink:type="locator" xlink:label="us-gaap_MeasurementInputTypeDomain"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_MeasurementInputTypeDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Measurement Input Type </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_MeasurementInputTypeDomain" xlink:to="us-gaap_MeasurementInputTypeDomain_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_MeasurementInputTypeDomain_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Measurement Input Type [Domain] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_CostsAndOperatingExpensesAsPercentageOfRevenueMember" xlink:type="locator" xlink:label="iq_CostsAndOperatingExpensesAsPercentageOfRevenueMember"/>
<link:label xml:lang="en-US" xlink:label="iq_CostsAndOperatingExpensesAsPercentageOfRevenueMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Costs and operating expenses as percentage of revenue. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_CostsAndOperatingExpensesAsPercentageOfRevenueMember" xlink:to="iq_CostsAndOperatingExpensesAsPercentageOfRevenueMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_CostsAndOperatingExpensesAsPercentageOfRevenueMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Costs and Operating Expenses Attributable to Film Group As A Percentage of Revenue </link:label>
<link:label xml:lang="en-US" xlink:label="iq_CostsAndOperatingExpensesAsPercentageOfRevenueMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Costs And Operating Expenses As Percentage Of Revenue [Member] </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_WeightedAverageCostOfCapitalMember" xlink:type="locator" xlink:label="iq_WeightedAverageCostOfCapitalMember"/>
<link:label xml:lang="en-US" xlink:label="iq_WeightedAverageCostOfCapitalMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Weighted average cost of capital. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_WeightedAverageCostOfCapitalMember" xlink:to="iq_WeightedAverageCostOfCapitalMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_WeightedAverageCostOfCapitalMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Weighted Average Cost of Capital </link:label>
<link:label xml:lang="en-US" xlink:label="iq_WeightedAverageCostOfCapitalMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Weighted Average Cost Of Capital [Member] </link:label>
<link:label xml:lang="en-US" xlink:label="iq_ShortTermDebtInvestmentsMaturityTerm_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Short-term debt investments maturity </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_MeasurementInput" xlink:type="locator" xlink:label="iq_MeasurementInput"/>
<link:label xml:lang="en-US" xlink:label="iq_MeasurementInput_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> Value of input including costs and operating expenses attributable to the film group and the discount rate. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_MeasurementInput" xlink:to="iq_MeasurementInput_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_MeasurementInput_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Fair value, measurement input </link:label>
<link:label xml:lang="en-US" xlink:label="iq_MeasurementInput_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Measurement Input </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_FilmMonetizedOnItsOwnAndFilmGroupImpairment" xlink:type="locator" xlink:label="us-gaap_FilmMonetizedOnItsOwnAndFilmGroupImpairment"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FilmMonetizedOnItsOwnAndFilmGroupImpairment_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Impairment charge of licensed copyright and produced content </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FilmMonetizedOnItsOwnAndFilmGroupImpairment" xlink:to="us-gaap_FilmMonetizedOnItsOwnAndFilmGroupImpairment_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_FilmMonetizedOnItsOwnAndFilmGroupImpairment_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Film Monetized On Its Own And Film Group Impairment </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ImpairmentOfLongLivedAssetsToBeDisposedOf" xlink:type="locator" xlink:label="us-gaap_ImpairmentOfLongLivedAssetsToBeDisposedOf"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ImpairmentOfLongLivedAssetsToBeDisposedOf_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Impairment charge </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ImpairmentOfLongLivedAssetsToBeDisposedOf" xlink:to="us-gaap_ImpairmentOfLongLivedAssetsToBeDisposedOf_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ImpairmentOfLongLivedAssetsToBeDisposedOf_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Impairment Of Long Lived Assets To Be Disposed Of </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_AccumulatedOtherComprehensiveIncomeLossTable" xlink:type="locator" xlink:label="us-gaap_AccumulatedOtherComprehensiveIncomeLossTable"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AccumulatedOtherComprehensiveIncomeLossTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Accumulated Other Comprehensive Income Loss [Table] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AccumulatedOtherComprehensiveIncomeLossTable" xlink:to="us-gaap_AccumulatedOtherComprehensiveIncomeLossTable_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AccumulatedOtherComprehensiveIncomeLossTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Accumulated Other Comprehensive Income Loss [Table] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_AccumulatedForeignCurrencyAdjustmentIncludingPortionAttributableToNoncontrollingInterestMember" xlink:type="locator" xlink:label="us-gaap_AccumulatedForeignCurrencyAdjustmentIncludingPortionAttributableToNoncontrollingInterestMember"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AccumulatedForeignCurrencyAdjustmentIncludingPortionAttributableToNoncontrollingInterestMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Foreign Currency Translation Adjustment </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AccumulatedForeignCurrencyAdjustmentIncludingPortionAttributableToNoncontrollingInterestMember" xlink:to="us-gaap_AccumulatedForeignCurrencyAdjustmentIncludingPortionAttributableToNoncontrollingInterestMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AccumulatedForeignCurrencyAdjustmentIncludingPortionAttributableToNoncontrollingInterestMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Accumulated Foreign Currency Adjustment Including Portion Attributable To Noncontrolling Interest [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_AccumulatedNetInvestmentGainLossIncludingPortionAttributableToNoncontrollingInterestMember" xlink:type="locator" xlink:label="us-gaap_AccumulatedNetInvestmentGainLossIncludingPortionAttributableToNoncontrollingInterestMember"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AccumulatedNetInvestmentGainLossIncludingPortionAttributableToNoncontrollingInterestMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Unrealized Gain on Available-for-Sale Debt Securities </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AccumulatedNetInvestmentGainLossIncludingPortionAttributableToNoncontrollingInterestMember" xlink:to="us-gaap_AccumulatedNetInvestmentGainLossIncludingPortionAttributableToNoncontrollingInterestMember_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AccumulatedNetInvestmentGainLossIncludingPortionAttributableToNoncontrollingInterestMember_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Accumulated Net Investment Gain Loss Including Portion Attributable To Noncontrolling Interest [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_AccumulatedOtherComprehensiveIncomeLossLineItems" xlink:type="locator" xlink:label="us-gaap_AccumulatedOtherComprehensiveIncomeLossLineItems"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AccumulatedOtherComprehensiveIncomeLossLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Accumulated Other Comprehensive Income Loss [Line Items] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AccumulatedOtherComprehensiveIncomeLossLineItems" xlink:to="us-gaap_AccumulatedOtherComprehensiveIncomeLossLineItems_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_AccumulatedOtherComprehensiveIncomeLossLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Accumulated Other Comprehensive Income Loss [Line Items] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossBeforeReclassificationsNetOfTax" xlink:type="locator" xlink:label="us-gaap_OtherComprehensiveIncomeLossBeforeReclassificationsNetOfTax"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OtherComprehensiveIncomeLossBeforeReclassificationsNetOfTax_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Other comprehensive income before reclassification </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_OtherComprehensiveIncomeLossBeforeReclassificationsNetOfTax" xlink:to="us-gaap_OtherComprehensiveIncomeLossBeforeReclassificationsNetOfTax_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OtherComprehensiveIncomeLossBeforeReclassificationsNetOfTax_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Other Comprehensive Income Loss Before Reclassifications Net Of Tax </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ReclassificationFromAccumulatedOtherComprehensiveIncomeCurrentPeriodNetOfTax" xlink:type="locator" xlink:label="us-gaap_ReclassificationFromAccumulatedOtherComprehensiveIncomeCurrentPeriodNetOfTax"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ReclassificationFromAccumulatedOtherComprehensiveIncomeCurrentPeriodNetOfTax_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Amounts reclassified from accumulated other comprehensive income </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ReclassificationFromAccumulatedOtherComprehensiveIncomeCurrentPeriodNetOfTax" xlink:to="us-gaap_ReclassificationFromAccumulatedOtherComprehensiveIncomeCurrentPeriodNetOfTax_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ReclassificationFromAccumulatedOtherComprehensiveIncomeCurrentPeriodNetOfTax_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Reclassification From Accumulated Other Comprehensive Income Current Period Net Of Tax </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossNetOfTaxPortionAttributableToNoncontrollingInterest" xlink:type="locator" xlink:label="us-gaap_OtherComprehensiveIncomeLossNetOfTaxPortionAttributableToNoncontrollingInterest"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OtherComprehensiveIncomeLossNetOfTaxPortionAttributableToNoncontrollingInterest_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Other comprehensive (income)/loss attributable to noncontrolling interests </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_OtherComprehensiveIncomeLossNetOfTaxPortionAttributableToNoncontrollingInterest" xlink:to="us-gaap_OtherComprehensiveIncomeLossNetOfTaxPortionAttributableToNoncontrollingInterest_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OtherComprehensiveIncomeLossNetOfTaxPortionAttributableToNoncontrollingInterest_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Other Comprehensive Income Loss Net Of Tax Portion Attributable To Noncontrolling Interest </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentBeforeTaxPeriodIncreaseDecreaseAbstract" xlink:type="locator" xlink:label="us-gaap_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentBeforeTaxPeriodIncreaseDecreaseAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentBeforeTaxPeriodIncreaseDecreaseAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Other Comprehensive Income (Loss), Foreign Currency Transaction and Translation Adjustment, before Tax [Abstract] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentBeforeTaxPeriodIncreaseDecreaseAbstract" xlink:to="us-gaap_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentBeforeTaxPeriodIncreaseDecreaseAbstract_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentBeforeTaxPeriodIncreaseDecreaseAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Other Comprehensive Income Foreign Currency Transaction And Translation Adjustment Before Tax Period Increase Decrease [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationGainLossArisingDuringPeriodNetOfTax" xlink:type="locator" xlink:label="us-gaap_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationGainLossArisingDuringPeriodNetOfTax"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationGainLossArisingDuringPeriodNetOfTax_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Losses on intracompany foreign currency transactions that are of a long-term-investment nature </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationGainLossArisingDuringPeriodNetOfTax" xlink:to="us-gaap_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationGainLossArisingDuringPeriodNetOfTax_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationGainLossArisingDuringPeriodNetOfTax_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Other Comprehensive Income Foreign Currency Transaction And Translation Gain Loss Arising During Period Net Of Tax </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossTaxAbstract" xlink:type="locator" xlink:label="us-gaap_OtherComprehensiveIncomeLossTaxAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OtherComprehensiveIncomeLossTaxAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Unrealized gains on available-for-sale debt securities </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_OtherComprehensiveIncomeLossTaxAbstract" xlink:to="us-gaap_OtherComprehensiveIncomeLossTaxAbstract_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OtherComprehensiveIncomeLossTaxAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Other Comprehensive Income Loss Tax [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossBeforeReclassificationsTax" xlink:type="locator" xlink:label="us-gaap_OtherComprehensiveIncomeLossBeforeReclassificationsTax"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OtherComprehensiveIncomeLossBeforeReclassificationsTax_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Other comprehensive income before reclassification </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_OtherComprehensiveIncomeLossBeforeReclassificationsTax" xlink:to="us-gaap_OtherComprehensiveIncomeLossBeforeReclassificationsTax_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OtherComprehensiveIncomeLossBeforeReclassificationsTax_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Other Comprehensive Income Loss Before Reclassifications Tax </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_ReclassificationFromAociCurrentPeriodTax" xlink:type="locator" xlink:label="us-gaap_ReclassificationFromAociCurrentPeriodTax"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ReclassificationFromAociCurrentPeriodTax_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedLabel"> Amounts reclassified from accumulated other comprehensive income </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ReclassificationFromAociCurrentPeriodTax" xlink:to="us-gaap_ReclassificationFromAociCurrentPeriodTax_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_ReclassificationFromAociCurrentPeriodTax_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Reclassification From Aoci Current Period Tax </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossAvailableForSaleSecuritiesTax" xlink:type="locator" xlink:label="us-gaap_OtherComprehensiveIncomeLossAvailableForSaleSecuritiesTax"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OtherComprehensiveIncomeLossAvailableForSaleSecuritiesTax_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel"> Net current-period other comprehensive (income)/loss </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_OtherComprehensiveIncomeLossAvailableForSaleSecuritiesTax" xlink:to="us-gaap_OtherComprehensiveIncomeLossAvailableForSaleSecuritiesTax_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OtherComprehensiveIncomeLossAvailableForSaleSecuritiesTax_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Other Comprehensive Income Loss Available For Sale Securities Tax </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_SubsequentEventTable" xlink:type="locator" xlink:label="us-gaap_SubsequentEventTable"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_SubsequentEventTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Subsequent Event [Table] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_SubsequentEventTable" xlink:to="us-gaap_SubsequentEventTable_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_SubsequentEventTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Subsequent Event [Table] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_SubsequentEventLineItems" xlink:type="locator" xlink:label="us-gaap_SubsequentEventLineItems"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_SubsequentEventLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Subsequent Event [Line Items] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_SubsequentEventLineItems" xlink:to="us-gaap_SubsequentEventLineItems_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_SubsequentEventLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Subsequent Event [Line Items] </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_DebtInstrumentFaceAmount_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/positiveVerboseLabel"> Debt instrument, face amount </link:label>
<link:loc xlink:href="iq-20201231.xsd#iq_AmericanDepositarySharesEquivalentToCommonShares" xlink:type="locator" xlink:label="iq_AmericanDepositarySharesEquivalentToCommonShares"/>
<link:label xml:lang="en-US" xlink:label="iq_AmericanDepositarySharesEquivalentToCommonShares_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation"> American Depositary shares equivalent to common shares. </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="iq_AmericanDepositarySharesEquivalentToCommonShares" xlink:to="iq_AmericanDepositarySharesEquivalentToCommonShares_lbl"/>
<link:label xml:lang="en-US" xlink:label="iq_AmericanDepositarySharesEquivalentToCommonShares_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> ADS equivalent </link:label>
<link:label xml:lang="en-US" xlink:label="iq_AmericanDepositarySharesEquivalentToCommonShares_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> American Depositary Shares Equivalent To Common Shares </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/srt/2020/elts/srt-2020-01-31.xsd#srt_CondensedBalanceSheetStatementTable" xlink:type="locator" xlink:label="srt_CondensedBalanceSheetStatementTable"/>
<link:label xml:lang="en-US" xlink:label="srt_CondensedBalanceSheetStatementTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Condensed Balance Sheet Statement [Table] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="srt_CondensedBalanceSheetStatementTable" xlink:to="srt_CondensedBalanceSheetStatementTable_lbl"/>
<link:label xml:lang="en-US" xlink:label="srt_CondensedBalanceSheetStatementTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Condensed Balance Sheet Statement [Table] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/srt/2020/elts/srt-2020-01-31.xsd#srt_CondensedBalanceSheetStatementsCaptionsLineItems" xlink:type="locator" xlink:label="srt_CondensedBalanceSheetStatementsCaptionsLineItems"/>
<link:label xml:lang="en-US" xlink:label="srt_CondensedBalanceSheetStatementsCaptionsLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Condensed Balance Sheet Statements Captions [Line Items] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="srt_CondensedBalanceSheetStatementsCaptionsLineItems" xlink:to="srt_CondensedBalanceSheetStatementsCaptionsLineItems_lbl"/>
<link:label xml:lang="en-US" xlink:label="srt_CondensedBalanceSheetStatementsCaptionsLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Condensed Balance Sheet Statements Captions [Line Items] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_DueFromAffiliateCurrent" xlink:type="locator" xlink:label="us-gaap_DueFromAffiliateCurrent"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DueFromAffiliateCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Amounts due from entities within the Group </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DueFromAffiliateCurrent" xlink:to="us-gaap_DueFromAffiliateCurrent_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_DueFromAffiliateCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Due From Affiliate Current </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_LiabilitiesAndStockholdersEquityAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> LIABILITIES AND SHAREHOLDERS’ EQUITY </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_ConvertibleNotesPayableCurrent_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/positiveLabel"> Convertible senior notes </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_ConvertibleLongTermNotesPayable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Convertible senior notes </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_StockholdersEquityAbstract" xlink:type="locator" xlink:label="us-gaap_StockholdersEquityAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_StockholdersEquityAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Shareholders’ equity: </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_StockholdersEquityAbstract" xlink:to="us-gaap_StockholdersEquityAbstract_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_StockholdersEquityAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Stockholders Equity [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_StockholdersEquity" xlink:type="locator" xlink:label="us-gaap_StockholdersEquity"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_StockholdersEquity_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel"> Total shareholders’ equity </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_StockholdersEquity" xlink:to="us-gaap_StockholdersEquity_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_StockholdersEquity_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Stockholders Equity </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/srt/2020/elts/srt-2020-01-31.xsd#srt_CondensedStatementOfComprehensiveIncomeTable" xlink:type="locator" xlink:label="srt_CondensedStatementOfComprehensiveIncomeTable"/>
<link:label xml:lang="en-US" xlink:label="srt_CondensedStatementOfComprehensiveIncomeTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Condensed Statement Of Comprehensive Income [Table] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="srt_CondensedStatementOfComprehensiveIncomeTable" xlink:to="srt_CondensedStatementOfComprehensiveIncomeTable_lbl"/>
<link:label xml:lang="en-US" xlink:label="srt_CondensedStatementOfComprehensiveIncomeTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Condensed Statement Of Comprehensive Income [Table] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/srt/2020/elts/srt-2020-01-31.xsd#srt_CondensedStatementOfIncomeCaptionsLineItems" xlink:type="locator" xlink:label="srt_CondensedStatementOfIncomeCaptionsLineItems"/>
<link:label xml:lang="en-US" xlink:label="srt_CondensedStatementOfIncomeCaptionsLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Condensed Statement Of Income Captions [Line Items] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="srt_CondensedStatementOfIncomeCaptionsLineItems" xlink:to="srt_CondensedStatementOfIncomeCaptionsLineItems_lbl"/>
<link:label xml:lang="en-US" xlink:label="srt_CondensedStatementOfIncomeCaptionsLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Condensed Statement Of Income Captions [Line Items] </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_SellingGeneralAndAdministrativeExpense_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel"> Selling, general and administrative </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_OperatingIncomeLossAbstract" xlink:type="locator" xlink:label="us-gaap_OperatingIncomeLossAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OperatingIncomeLossAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Operating loss </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_OperatingIncomeLossAbstract" xlink:to="us-gaap_OperatingIncomeLossAbstract_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OperatingIncomeLossAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Operating Income Loss [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_IncomeLossFromSubsidiariesNetOfTax" xlink:type="locator" xlink:label="us-gaap_IncomeLossFromSubsidiariesNetOfTax"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IncomeLossFromSubsidiariesNetOfTax_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Share of losses of subsidiaries, VIEs and VIEs’ subsidiaries </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncomeLossFromSubsidiariesNetOfTax" xlink:to="us-gaap_IncomeLossFromSubsidiariesNetOfTax_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_IncomeLossFromSubsidiariesNetOfTax_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Income Loss From Subsidiaries Net Of Tax </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_InvestmentIncomeInterest_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/positiveLabel"> Interest income </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_InterestExpense_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel"> Interest expenses </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_OtherNonoperatingIncomeExpense_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/positiveVerboseLabel"> Other (expense)/income, net </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossNetOfTaxPortionAttributableToParentAbstract" xlink:type="locator" xlink:label="us-gaap_OtherComprehensiveIncomeLossNetOfTaxPortionAttributableToParentAbstract"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OtherComprehensiveIncomeLossNetOfTaxPortionAttributableToParentAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Other comprehensive income </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_OtherComprehensiveIncomeLossNetOfTaxPortionAttributableToParentAbstract" xlink:to="us-gaap_OtherComprehensiveIncomeLossNetOfTaxPortionAttributableToParentAbstract_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_OtherComprehensiveIncomeLossNetOfTaxPortionAttributableToParentAbstract_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Other Comprehensive Income Loss Net Of Tax Portion Attributable To Parent [Abstract] </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_ComprehensiveIncomeNetOfTax_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Comprehensive loss </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/srt/2020/elts/srt-2020-01-31.xsd#srt_CondensedCashFlowStatementTable" xlink:type="locator" xlink:label="srt_CondensedCashFlowStatementTable"/>
<link:label xml:lang="en-US" xlink:label="srt_CondensedCashFlowStatementTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Condensed Cash Flow Statement [Table] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="srt_CondensedCashFlowStatementTable" xlink:to="srt_CondensedCashFlowStatementTable_lbl"/>
<link:label xml:lang="en-US" xlink:label="srt_CondensedCashFlowStatementTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Condensed Cash Flow Statement [Table] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/srt/2020/elts/srt-2020-01-31.xsd#srt_CondensedCashFlowStatementsCaptionsLineItems" xlink:type="locator" xlink:label="srt_CondensedCashFlowStatementsCaptionsLineItems"/>
<link:label xml:lang="en-US" xlink:label="srt_CondensedCashFlowStatementsCaptionsLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Condensed Cash Flow Statements Captions [Line Items] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="srt_CondensedCashFlowStatementsCaptionsLineItems" xlink:to="srt_CondensedCashFlowStatementsCaptionsLineItems_lbl"/>
<link:label xml:lang="en-US" xlink:label="srt_CondensedCashFlowStatementsCaptionsLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Condensed Cash Flow Statements Captions [Line Items] </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_NetCashProvidedByUsedInOperatingActivities_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Net cash provided by/(used for) operating activities </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_NetCashProvidedByUsedInInvestingActivities_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Net cash used for investing activities </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_NetCashProvidedByUsedInFinancingActivities_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Net cash provided by financing activities </link:label>
<link:label xml:lang="en-US" xlink:label="us-gaap_EffectOfExchangeRateOnCashCashEquivalentsRestrictedCashAndRestrictedCashEquivalentsIncludingDisposalGroupAndDiscontinuedOperations_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel"> Effect of exchange rate changes on cash, cash equivalents and restricted cash </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/srt/2020/elts/srt-2020-01-31.xsd#srt_ScheduleOfCondensedFinancialStatementsTable" xlink:type="locator" xlink:label="srt_ScheduleOfCondensedFinancialStatementsTable"/>
<link:label xml:lang="en-US" xlink:label="srt_ScheduleOfCondensedFinancialStatementsTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Schedule Of Condensed Financial Statements [Table] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="srt_ScheduleOfCondensedFinancialStatementsTable" xlink:to="srt_ScheduleOfCondensedFinancialStatementsTable_lbl"/>
<link:label xml:lang="en-US" xlink:label="srt_ScheduleOfCondensedFinancialStatementsTable_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Schedule Of Condensed Financial Statements [Table] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/srt/2020/elts/srt-2020-01-31.xsd#srt_CondensedFinancialStatementsCaptionsLineItems" xlink:type="locator" xlink:label="srt_CondensedFinancialStatementsCaptionsLineItems"/>
<link:label xml:lang="en-US" xlink:label="srt_CondensedFinancialStatementsCaptionsLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Condensed Financial Statements Captions [Line Items] </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="srt_CondensedFinancialStatementsCaptionsLineItems" xlink:to="srt_CondensedFinancialStatementsCaptionsLineItems_lbl"/>
<link:label xml:lang="en-US" xlink:label="srt_CondensedFinancialStatementsCaptionsLineItems_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Condensed Financial Statements Captions [Line Items] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_CashDividendsPaidToParentCompanyByConsolidatedSubsidiaries" xlink:type="locator" xlink:label="us-gaap_CashDividendsPaidToParentCompanyByConsolidatedSubsidiaries"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CashDividendsPaidToParentCompanyByConsolidatedSubsidiaries_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel"> Dividends paid by subsidiaries </link:label>
<link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CashDividendsPaidToParentCompanyByConsolidatedSubsidiaries" xlink:to="us-gaap_CashDividendsPaidToParentCompanyByConsolidatedSubsidiaries_lbl"/>
<link:label xml:lang="en-US" xlink:label="us-gaap_CashDividendsPaidToParentCompanyByConsolidatedSubsidiaries_lbl" xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label"> Cash Dividends Paid To Parent Company By Consolidated Subsidiaries </link:label>
</link:labelLink>
</link:linkbase>


3 Subsequent Filings that Reference this Filing

  As Of               Filer                 Filing    For·On·As Docs:Size             Issuer                      Filing Agent

 3/14/24  iQIYI, Inc.                       20-F       12/31/23  153:34M                                    Donnelley … Solutions/FA
 3/22/23  iQIYI, Inc.                       20-F       12/31/22  160:42M                                    Donnelley … Solutions/FA
 3/28/22  iQIYI, Inc.                       20-F       12/31/21  152:34M                                    ActiveDisclosure/FA


6 Previous Filings that this Filing References

  As Of               Filer                 Filing    For·On·As Docs:Size             Issuer                      Filing Agent

12/15/20  iQIYI, Inc.                       F-3ASR     12/15/20    8:1.1M                                   Donnelley … Solutions/FA
 3/12/20  iQIYI, Inc.                       20-F       12/31/19  155:34M                                    ActiveDisclosure/FA
 3/15/19  iQIYI, Inc.                       20-F       12/31/18  139:29M                                    ActiveDisclosure/FA
 5/24/18  iQIYI, Inc.                       S-8         5/24/18    4:277K                                   Donnelley … Solutions/FA
 3/16/18  iQIYI, Inc.                       F-1/A                 10:6.9M                                   Donnelley … Solutions/FA
 2/27/18  iQIYI, Inc.                       F-1                   77:12M                                    Donnelley … Solutions/FA
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