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iMedia Brands, Inc. – ‘10-Q’ for 10/30/21 – ‘EX-101.DEF’

On:  Tuesday, 12/7/21, at 5:04pm ET   ·   For:  10/30/21   ·   Accession #:  1558370-21-16591   ·   File #:  1-37495

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  As Of               Filer                 Filing    For·On·As Docs:Size             Issuer                      Filing Agent

12/07/21  iMedia Brands, Inc.               10-Q       10/30/21   87:10M                                    Toppan Merrill Bridge/FA

Quarterly Report   —   Form 10-Q

Filing Table of Contents

Document/Exhibit                   Description                      Pages   Size 

 1: 10-Q        Quarterly Report                                    HTML   1.44M 
 2: EX-31.1     Certification -- §302 - SOA'02                      HTML     28K 
 3: EX-31.2     Certification -- §302 - SOA'02                      HTML     28K 
 4: EX-32       Certification -- §906 - SOA'02                      HTML     27K 
11: R1          Document and Entity Information                     HTML     81K 
12: R2          Condensed Consolidated Balance Sheets               HTML    131K 
13: R3          Condensed Consolidated Balance Sheets               HTML     43K 
                (Parentheticals)                                                 
14: R4          Condensed Consolidated Statements of Operations     HTML    113K 
15: R5          Condensed Consolidated Statements of Shareholders'  HTML     92K 
                Equity                                                           
16: R6          Condensed Consolidated Statements of Cash Flows     HTML    129K 
17: R7          General                                             HTML     31K 
18: R8          Basis of Financial Statement Presentation           HTML     34K 
19: R9          Revenue                                             HTML     32K 
20: R10         Fair Value Measurements                             HTML     77K 
21: R11         Television Broadcast Rights                         HTML     37K 
22: R12         Intangible Assets                                   HTML     81K 
23: R13         Credit Agreements                                   HTML    102K 
24: R14         Shareholders' Equity                                HTML    221K 
25: R15         Net Income (Loss) Per Common Share                  HTML     76K 
26: R16         Business Segments and Sales by Product Group        HTML    138K 
27: R17         Leases                                              HTML    140K 
28: R18         Income Taxes                                        HTML     31K 
29: R19         Litigation                                          HTML     26K 
30: R20         Related Party Transactions                          HTML     37K 
31: R21         Restructuring Costs                                 HTML     49K 
32: R22         Business Acquisitions                               HTML     51K 
33: R23         Subsequent Events                                   HTML     30K 
34: R24         Basis of Financial Statement Presentation           HTML    101K 
                (Policies)                                                       
35: R25         Fair Value Measurements (Tables)                    HTML     71K 
36: R26         Television Broadcast Rights (Tables)                HTML     34K 
37: R27         Intangible Assets (Tables)                          HTML     78K 
38: R28         Credit Agreements (Tables)                          HTML     85K 
39: R29         Shareholders' Equity (Tables)                       HTML    214K 
40: R30         Net Income (Loss) Per Common Share (Tables)         HTML     75K 
41: R31         Business Segments and Sales by Product Group        HTML    134K 
                (Tables)                                                         
42: R32         Leases (Tables)                                     HTML    163K 
43: R33         Restructuring Costs (Tables)                        HTML     48K 
44: R34         Business Acquisitions (Tables)                      HTML     44K 
45: R35         General (Details)                                   HTML     29K 
46: R36         Basis of Financial Statement Presentation           HTML     30K 
                (Details)                                                        
47: R37         Revenue (Details)                                   HTML     36K 
48: R38         Revenue - Remaining Performance Obligations         HTML     29K 
                (Details)                                                        
49: R39         Fair Value Measurements - Derivative Instruments    HTML     34K 
                Balance Sheets Line Item (Details)                               
50: R40         Fair Value Measurements (Details)                   HTML     49K 
51: R41         Television Broadcast Rights (Details)               HTML     63K 
52: R42         Intangible Assets (Details)                         HTML     78K 
53: R43         Credit Agreements (Details)                         HTML    234K 
54: R44         Credit Agreements - Maturities of Long-Term Credit  HTML     61K 
                Facilities (Details)                                             
55: R45         Shareholders' Equity - Narrative (Details)          HTML     39K 
56: R46         Shareholders' Equity - Public Offerings and         HTML     61K 
                Private Placement Securities Purchase Agreement                  
                and Registered Direct Offering (Details)                         
57: R47         Shareholders' Equity - Warrants (Details)           HTML     60K 
58: R48         Shareholders' Equity - Restricted Stock Units       HTML     46K 
                (Details)                                                        
59: R49         Shareholders' Equity - Restricted Stock Award       HTML     26K 
                (Details)                                                        
60: R50         Shareholders' Equity - Stock Compensation Plans     HTML     40K 
                (Details)                                                        
61: R51         Shareholders' Equity - Stock Option Awards -        HTML     41K 
                Narrative (Details)                                              
62: R52         Shareholders' Equity - Stock Option Awards - Grant  HTML     32K 
                Volatility (Details)                                             
63: R53         Shareholders' Equity - Stock Option Awards -        HTML     62K 
                Activity (Details)                                               
64: R54         Shareholders' Equity - Stock Option Awards -        HTML     56K 
                Outstanding Stock Options (Details)                              
65: R55         Shareholders' Equity - Performance Based Stock      HTML     36K 
                Units Activity (Details)                                         
66: R56         Shareholders' Equity - Non-Vested Restricted Stock  HTML     67K 
                Units Activity (Details)                                         
67: R57         Net Income (Loss) Per Common Share (Details)        HTML     66K 
68: R58         Business Segments and Sales by Product Group - Net  HTML     50K 
                Sales by Segment and Significant Product Groups                  
                (Details)                                                        
69: R59         Business Segments and Sales by Product Group -      HTML     43K 
                Performance Measures by Segment (Details)                        
70: R60         Leases - Schedule of Changes in Accounting Policy   HTML     28K 
                (Details)                                                        
71: R61         Leases - Components of Lease Expense (Details)      HTML     36K 
72: R62         Leases - Supplemental Cash Flow Information         HTML     37K 
                (Details)                                                        
73: R63         Leases - Weighted Average Remaining Lease Term and  HTML     35K 
                Weighted Average Discount Rate (Details)                         
74: R64         Leases - Supplemental Balance Sheet Information     HTML     43K 
                (Details)                                                        
75: R65         Leases - Future Maturities of Lease Liabilities     HTML     60K 
                (Details)                                                        
76: R66         Income Taxes - Narrative (Details)                  HTML     38K 
77: R67         Related Party Transactions (Details)                HTML    122K 
78: R68         Restructuring Costs (Details)                       HTML     27K 
79: R69         Restructuring Costs - Schedule of Activity Under    HTML     40K 
                the Restructuring Program (Details)                              
80: R70         Business Acquisitions - Synacor's Portal and        HTML     55K 
                Advertising Segment (Details)                                    
81: R71         Business Acquisitions (Details)                     HTML     43K 
82: R72         Business Acquisitions - Christopher & Banks         HTML     50K 
                Transaction (Details)                                            
83: R73         Subsequent Events (Details)                         HTML     56K 
85: XML         IDEA XML File -- Filing Summary                      XML    160K 
10: XML         XBRL Instance -- imbi-20211030x10q_htm               XML   2.91M 
84: EXCEL       IDEA Workbook of Financial Reports                  XLSX    118K 
 6: EX-101.CAL  XBRL Calculations -- imbi-20211030_cal               XML    166K 
 7: EX-101.DEF  XBRL Definitions -- imbi-20211030_def                XML    773K 
 8: EX-101.LAB  XBRL Labels -- imbi-20211030_lab                     XML   1.63M 
 9: EX-101.PRE  XBRL Presentations -- imbi-20211030_pre              XML   1.20M 
 5: EX-101.SCH  XBRL Schema -- imbi-20211030                         XSD    213K 
86: JSON        XBRL Instance as JSON Data -- MetaLinks              413±   635K 
87: ZIP         XBRL Zipped Folder -- 0001558370-21-016591-xbrl      Zip    315K 


‘EX-101.DEF’   —   XBRL Definitions — imbi-20211030_def


This Exhibit is an XBRL XML File.


                                                                                                                                                                                
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6 Previous Filings that this Filing References

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