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Pura Naturals, Inc. – ‘10-Q’ for 9/30/19 – ‘R20’

On:  Tuesday, 1/21/20, at 3:44pm ET   ·   For:  9/30/19   ·   Accession #:  1079974-20-44   ·   File #:  0-54888

Previous ‘10-Q’:  ‘10-Q’ on 9/13/19 for 6/30/19   ·   Latest ‘10-Q’:  This Filing

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  As Of               Filer                 Filing    For·On·As Docs:Size             Issuer                      Filing Agent

 1/21/20  Pura Naturals, Inc.               10-Q        9/30/19   63:2.4M                                   Edgar.Tech Fili… Svcs/FA

Quarterly Report   —   Form 10-Q   —   Sect. 13 / 15(d) – SEA’34
Filing Table of Contents

Document/Exhibit                   Description                      Pages   Size 

 1: 10-Q        Quarterly Report                                    HTML    249K 
 2: EX-21       Subsidiaries List                                   HTML     17K 
 3: EX-31       Certification -- §302 - SOA'02                      HTML     22K 
 4: EX-32       Certification -- §906 - SOA'02                      HTML     22K 
 5: EX-32       Certification -- §906 - SOA'02                      HTML     18K 
 6: EX-32       Certification Pursuant to                           HTML     19K 
47: R1          Document and Entity Information                     HTML     51K 
15: R2          Consolidated Balance Sheets (Unaudited)             HTML     86K 
34: R3          Consolidated Balance Sheets (Unaudited)             HTML     33K 
                (Parenthetical)                                                  
52: R4          Consolidated Statements of Operations (Unaudited)   HTML     64K 
46: R5          Consolidated Statements of Stockholders? Deficit    HTML     81K 
                (Unaudited)                                                      
14: R6          Consolidated Statements of Cash Flows (Unaudited)   HTML    107K 
32: R7          Organization and Basis of Presentation              HTML     27K 
54: R8          Summary of Significant Accounting Policies          HTML     31K 
44: R9          Going Concern                                       HTML     27K 
60: R10         Intangible Assets                                   HTML     28K 
40: R11         Related Party Transactions                          HTML     24K 
24: R12         Fair Value Measurement                              HTML     34K 
29: R13         Derivative Liabilities                              HTML     30K 
59: R14         Convertible Notes Payable                           HTML     36K 
39: R15         Notes Payable                                       HTML     25K 
23: R16         Stockholders' Equity                                HTML     40K 
28: R17         Concentrations                                      HTML     22K 
61: R18         Commitments and Contingencies                       HTML     22K 
38: R19         Subsequent Events                                   HTML     21K 
17: R20         Summary of Significant Accounting Policies          HTML     42K 
                (Policies)                                                       
31: R21         Summary of Significant Accounting Policies          HTML     23K 
                (Tables)                                                         
56: R22         Intangible Assets (Tables)                          HTML     30K 
45: R23         Fair Value Measurement (Tables)                     HTML     30K 
16: R24         Derivative Liabilities (Tables)                     HTML     31K 
30: R25         Convertible Notes Payable (Tables)                  HTML     36K 
55: R26         Notes Payable (Tables)                              HTML     25K 
43: R27         Stockholders' Equity (Tables)                       HTML     30K 
13: R28         Organization and Basis of Presentation (Details     HTML     30K 
                Narrative)                                                       
33: R29         Summary of Significant Accounting Policies          HTML     25K 
                (Details)                                                        
26: R30         Summary Significant Accounting Policies (Details    HTML     21K 
                Narrative)                                                       
20: R31         Going Concern (Details Narrative)                   HTML     27K 
41: R32         Intangible assets (Details)                         HTML     30K 
62: R33         Intangible Assets (Details 1)                       HTML     35K 
27: R34         Intangible Assets (Details Narrative)               HTML     21K 
21: R35         Related Party Transactions (Details Narrative)      HTML     39K 
42: R36         Fair Value Measurement (Details)                    HTML     23K 
63: R37         Fair Value Measurement (Details Narrative)          HTML     21K 
25: R38         Derivative Liabilities (Details)                    HTML     26K 
22: R39         Derivative Liabilities (Details 1)                  HTML     35K 
36: R40         Convertible Notes Payable (Details)                 HTML     86K 
18: R41         Convertible Notes Payable (Details 1)               HTML     32K 
50: R42         Convertible Note Payable (Details Narratives)       HTML     24K 
57: R43         Notes Payable (Details)                             HTML     38K 
37: R44         Stockholders' Equity (Details)                      HTML     54K 
19: R45         Stockholders' Equity (Details Narrative)            HTML     62K 
51: R46         Concentrations (Details Narrative)                  HTML     33K 
58: R47         Commitments and Contingencies (Details Narrative)   HTML     20K 
35: R48         Subsequent Events (Details Narrative)               HTML     25K 
53: XML         IDEA XML File -- Filing Summary                      XML    108K 
49: EXCEL       IDEA Workbook of Financial Reports                  XLSX     53K 
 7: EX-101.INS  XBRL Instance -- pnat-20190930                       XML    713K 
 9: EX-101.CAL  XBRL Calculations -- pnat-20190930_cal               XML    115K 
10: EX-101.DEF  XBRL Definitions -- pnat-20190930_def                XML    244K 
11: EX-101.LAB  XBRL Labels -- pnat-20190930_lab                     XML    566K 
12: EX-101.PRE  XBRL Presentations -- pnat-20190930_pre              XML    472K 
 8: EX-101.SCH  XBRL Schema -- pnat-20190930                         XSD    117K 
48: ZIP         XBRL Zipped Folder -- 0001079974-20-000044-xbrl      Zip     71K 


‘R20’   —   Summary of Significant Accounting Policies (Policies)


This is an IDEA Financial Report.  [ Alternative Formats ]



 
v3.19.3.a.u2
Summary of Significant Accounting Policies (Policies)
9 Months Ended
Accounting Policies [Abstract]  
Revenue Recognition

Revenue Recognition

 

The Company recognizes revenue from sales of consumer products to wholesalers, mass merchandisers and retail stores . In May 2014, the FASB issued Accounting Standards Update No. 2014-09 (Topic 606) “Revenue from Contracts with Customers.” Topic 606 supersedes the revenue recognition requirements in Topic 605 “Revenue Recognition” (Topic 605). The new standard’s core principal is that an entity will recognize revenue at an amount that reflects the consideration to which the entity expects to be entitled in exchange for transferring good or services to a customer. The principals in the standard are applied in five steps: 1) Identify the contract(s) with a customer; 2) Identify the performance obligations in the contract; 3) Determine the transaction price; 4) Allocate the transaction price to the performance obligations in the contract; and 5) Recognize revenue when (or as) the entity satisfies a performance obligation.

 

ASU No. 2014-09, Revenue from Contracts with Customers ("Topic 606"), became effective for us on January 1, 2018. We applied the "modified retrospective" transition method for open contracts for the implementation of Topic 606. As sales are and have been primarily through distributors, and we have no significant post delivery obligations, this did not result in a material recognition of revenue on our accompanying consolidated financial statements for the

 

cumulative impact of applying this new standard. We made no adjustments to our previously-reported total revenues, as those periods continue to be presented in accordance with our historical accounting practices under Topic 605, Revenue Recognition.

Stock-Based Compensation

Stock-Based Compensation

 

The Company records stock-based compensation in accordance with FASB ASC Topic 718, Compensation – Stock Compensation . FASB ASC Topic 718 requires companies to measure compensation cost for stock-based employee compensation at fair value at the grant date and recognize the expense over the employee's requisite service period. The Company recognizes in the statement of operations the grant-date fair value of stock options and other equity-based compensation issued to employees and non-employees. There were 8,193,750 and 8,193,750 options outstanding as of September 30, 2019 and December 31, 2018, respectively.

Basic and Diluted Earnings (loss) Per Share

Basic and Diluted Earnings (Loss) Per Share

 

Earnings per share is calculated in accordance with ASC Topic 260, Earnings Per Share . Basic earnings per share ("EPS") is based on the weighted average number of common shares outstanding. Diluted EPS is based on the assumption that all dilutive convertible shares and stock warrants were converted or exercised. Dilution is computed by applying the treasury stock method. Under this method, options and warrants are assumed to be exercised at the beginning of the period (or at the time of issuance, if later), and as if funds obtained thereby were used to purchase common stock at the average market price during the period. The following potentially-dilutive shares were excluded from the shares used to calculate diluted earnings per share as their inclusion would be anti-dilutive.

 

   September 30,  September 30,
   2019  2018
Options   8,193,750    8,193,750 
Warrants   5,000,000    - 
Convertible notes   1,599,176,689    154,137,853 
Total   1,612,370,439    162,331,603 
           
Reclassification

 Reclassification

 

Certain amounts in the prior period financial statements were reclassified to conform to the current period presentation. These reclassifications had no effect on reported losses.

Recent Accounting Pronouncements

Recent Accounting Pronouncements

 

In June 2018, the FASB issued Accounting Standards Update (“ASU”) ASU 2018-07, Stock Compensation (Topic 718): Improvements to Nonemployee Share-Based Payment Accounting, which simplifies the accounting for share-based payments granted to nonemployees for goods and services and aligns most of the guidance on such payments to nonemployees with the requirements for share-based payments granted to employees. ASU 2018-07 is effective on January 1, 2019. Early adoption is permitted. The adoption of this ASU did not have a material impact on the Company’s consolidated financial statements.

 

In February 2016, the FASB issued ASU 2016-02, Leases (Topic 842). ASU 2016-02 requires lessees to recognize lease assets and lease liabilities on the balance sheet and requires expanded disclosures about leasing arrangements. ASU 2016-02 is effective for fiscal years beginning after December 15, 2018 and interim periods in fiscal years beginning after December 15, 2018, with early adoption permitted. The adoption of this ASU did not have a material impact on the Company’s consolidated financial statements as the Company did not have any leases covered by this new ASU.

 

Management does not believe that any recently issued, but not yet effective, accounting standards could have a material effect on the accompanying financial statements. As new accounting pronouncements are issued, we will adopt those that are applicable under the circumstances.


Dates Referenced Herein   and   Documents Incorporated by Reference

This ‘10-Q’ Filing    Date    Other Filings
Filed on:1/21/20
For Period end:9/30/19NT 10-Q
1/1/19
12/31/1810-K,  NT 10-K
12/15/18
1/1/18
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Filing Submission 0001079974-20-000044   –   Alternative Formats (Word / Rich Text, HTML, Plain Text, et al.)

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