SEC Info - Pura Naturals, Inc. - ‘10-Q’ for 9/30/19

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Pura Naturals, Inc. – ‘10-Q’ for 9/30/19 – ‘R13’

On: Tuesday, 1/21/20, at 3:44pm ET · For: 9/30/19 · Accession #: 1079974-20-44 · File #: 0-54888

  As Of               Filer                 Filing    For·On·As Docs:Size             Issuer                      Filing Agent

 1/21/20  Pura Naturals, Inc.               10-Q        9/30/19   63:2.4M                                   Edgar.Tech Fili… Svcs/FA

Quarterly Report — Form 10-Q — Sect. 13 / 15(d) – SEA’34
Filing Table of Contents

Document/Exhibit                   Description                      Pages   Size 

 1: 10-Q        Quarterly Report                                    HTML    249K 
 2: EX-21       Subsidiaries List                                   HTML     17K 
 3: EX-31       Certification -- §302 - SOA'02                      HTML     22K 
 4: EX-32       Certification -- §906 - SOA'02                      HTML     22K 
 5: EX-32       Certification -- §906 - SOA'02                      HTML     18K 
 6: EX-32       Certification Pursuant to                           HTML     19K 
47: R1          Document and Entity Information                     HTML     51K 
15: R2          Consolidated Balance Sheets (Unaudited)             HTML     86K 
34: R3          Consolidated Balance Sheets (Unaudited)             HTML     33K 
                (Parenthetical)                                                  
52: R4          Consolidated Statements of Operations (Unaudited)   HTML     64K 
46: R5          Consolidated Statements of Stockholders? Deficit    HTML     81K 
                (Unaudited)                                                      
14: R6          Consolidated Statements of Cash Flows (Unaudited)   HTML    107K 
32: R7          Organization and Basis of Presentation              HTML     27K 
54: R8          Summary of Significant Accounting Policies          HTML     31K 
44: R9          Going Concern                                       HTML     27K 
60: R10         Intangible Assets                                   HTML     28K 
40: R11         Related Party Transactions                          HTML     24K 
24: R12         Fair Value Measurement                              HTML     34K 
29: R13         Derivative Liabilities                              HTML     30K 
59: R14         Convertible Notes Payable                           HTML     36K 
39: R15         Notes Payable                                       HTML     25K 
23: R16         Stockholders' Equity                                HTML     40K 
28: R17         Concentrations                                      HTML     22K 
61: R18         Commitments and Contingencies                       HTML     22K 
38: R19         Subsequent Events                                   HTML     21K 
17: R20         Summary of Significant Accounting Policies          HTML     42K 
                (Policies)                                                       
31: R21         Summary of Significant Accounting Policies          HTML     23K 
                (Tables)                                                         
56: R22         Intangible Assets (Tables)                          HTML     30K 
45: R23         Fair Value Measurement (Tables)                     HTML     30K 
16: R24         Derivative Liabilities (Tables)                     HTML     31K 
30: R25         Convertible Notes Payable (Tables)                  HTML     36K 
55: R26         Notes Payable (Tables)                              HTML     25K 
43: R27         Stockholders' Equity (Tables)                       HTML     30K 
13: R28         Organization and Basis of Presentation (Details     HTML     30K 
                Narrative)                                                       
33: R29         Summary of Significant Accounting Policies          HTML     25K 
                (Details)                                                        
26: R30         Summary Significant Accounting Policies (Details    HTML     21K 
                Narrative)                                                       
20: R31         Going Concern (Details Narrative)                   HTML     27K 
41: R32         Intangible assets (Details)                         HTML     30K 
62: R33         Intangible Assets (Details 1)                       HTML     35K 
27: R34         Intangible Assets (Details Narrative)               HTML     21K 
21: R35         Related Party Transactions (Details Narrative)      HTML     39K 
42: R36         Fair Value Measurement (Details)                    HTML     23K 
63: R37         Fair Value Measurement (Details Narrative)          HTML     21K 
25: R38         Derivative Liabilities (Details)                    HTML     26K 
22: R39         Derivative Liabilities (Details 1)                  HTML     35K 
36: R40         Convertible Notes Payable (Details)                 HTML     86K 
18: R41         Convertible Notes Payable (Details 1)               HTML     32K 
50: R42         Convertible Note Payable (Details Narratives)       HTML     24K 
57: R43         Notes Payable (Details)                             HTML     38K 
37: R44         Stockholders' Equity (Details)                      HTML     54K 
19: R45         Stockholders' Equity (Details Narrative)            HTML     62K 
51: R46         Concentrations (Details Narrative)                  HTML     33K 
58: R47         Commitments and Contingencies (Details Narrative)   HTML     20K 
35: R48         Subsequent Events (Details Narrative)               HTML     25K 
53: XML         IDEA XML File -- Filing Summary                      XML    108K 
49: EXCEL       IDEA Workbook of Financial Reports                  XLSX     53K 
 7: EX-101.INS  XBRL Instance -- pnat-20190930                       XML    713K 
 9: EX-101.CAL  XBRL Calculations -- pnat-20190930_cal               XML    115K 
10: EX-101.DEF  XBRL Definitions -- pnat-20190930_def                XML    244K 
11: EX-101.LAB  XBRL Labels -- pnat-20190930_lab                     XML    566K 
12: EX-101.PRE  XBRL Presentations -- pnat-20190930_pre              XML    472K 
 8: EX-101.SCH  XBRL Schema -- pnat-20190930                         XSD    117K 
48: ZIP         XBRL Zipped Folder -- 0001079974-20-000044-xbrl      Zip     71K

‘R13’ — Derivative Liabilities

This is an IDEA Financial Report. [ Alternative Formats ]

Derivative Liabilities

9 Months Ended

Sep. 30, 2019

Notes to Financial Statements

Derivative Liabilities

Note 7 - Derivative Liabilities

The Company identified conversion features embedded within its convertible debt. The Company has determined that the conversion feature of the convertible note represents an embedded derivative since the notes are convertible into a variable number of shares upon conversion. Accordingly, the notes are not considered to be conventional debt and the embedded conversion feature must be bifurcated from the debt host and accounted for as a derivative liability. Due to the lack of available common shares for all conversions, convertible notes with a fixed conversion price as well as warrants were categorized as a derivative.

Therefore, the fair value of the derivative instruments was recorded as liabilities on the balance sheet with the corresponding amount recorded as discounts to the notes. Such discounts will be accreted from the issuance date to the maturity date of the notes. The change in the fair value of the derivative liabilities will be recorded in other income or expenses in the statement of operations at the end of each period, with the offset to the derivative liabilities on the balance sheet. The fair value of the embedded derivative liabilities on the convertible notes were determined using the Black-Scholes valuation model on the issuance dates with the assumptions in the table below.

The change in the fair value of the Company's derivative liabilities from December 31, 2018 to September 30, 2019 is as follows:

Derivative liability balance, December 31, 2018	$	1,209,150
Discount on debt		116,000
Reclass to equity due to conversions		(298,996	)
Fair value mark to market adjustments		(615,893	)
Derivative liability balance, September 30, 2019	$	410,261

The fair value's at the commitment dates and re-measurement dates for the convertible debt and warrants treated as derivative liabilities are based upon the following estimates and assumptions made by management at September 30, 2019 and December 31, 2018:

		September 30,				December 31,
		2019				2018

Stock price	$		0.002 – 0.008		$		0.003 - 0.043
Risk free rate			1.71% -2.59%				1.96% - 2.70%
Volatility			0% - 323%				93% - 455%
Conversion/ Exercise price	$		0.0004 - 0.0056		$		.0016 - 0.0093
Terms (years)			0.0027-2.17				0.0027-2.92
Dividend rate			0	%			0	%

Dates Referenced Herein and Documents Incorporated by Reference

This ‘10-Q’ Filing	Date	Other Filings

Filed on:	1/21/20
	12/31/19	8-K, NT 10-K
For Period end:	9/30/19	NT 10-Q
	12/31/18	10-K, NT 10-K
		List all Filings

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Filing Submission 0001079974-20-000044 – Alternative Formats (Word / Rich Text, HTML, Plain Text, et al.)