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Netflix Inc – ‘10-K’ for 12/31/19 – ‘EX-101.LAB’

On:  Wednesday, 1/29/20, at 4:03pm ET   ·   For:  12/31/19   ·   Accession #:  1065280-20-40   ·   File #:  1-35727

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  As Of               Filer                 Filing    For·On·As Docs:Size

 1/29/20  Netflix Inc                       10-K       12/31/19   77:8.7M

Annual Report   —   Form 10-K   —   Sect. 13 / 15(d) – SEA’34
Filing Table of Contents

Document/Exhibit                   Description                      Pages   Size 

 1: 10-K        Annual Report                                       HTML   1.30M 
 2: EX-4.17     Instrument Defining the Rights of Security Holders  HTML     46K 
 3: EX-21.1     Subsidiaries List                                   HTML     25K 
 4: EX-23.1     Consent of Experts or Counsel                       HTML     27K 
 5: EX-31.1     Certification -- §302 - SOA'02                      HTML     31K 
 6: EX-31.2     Certification -- §302 - SOA'02                      HTML     30K 
 7: EX-32.1     Certification -- §906 - SOA'02                      HTML     26K 
29: R1          Cover                                               HTML     82K 
54: R2          Consolidated Statements of Operations               HTML     75K 
75: R3          Consolidated Statements of Comprehensive Income     HTML     44K 
39: R4          Consolidated Statements of Comprehensive Income     HTML     26K 
                (Parenthetical)                                                  
28: R5          Consolidated Statements of Cash Flows               HTML    116K 
53: R6          Consolidated Balance Sheets                         HTML     93K 
74: R7          Consolidated Balance Sheets (Parenthetical)         HTML     42K 
38: R8          Consolidated Statements of Stockholders' Equity     HTML     57K 
30: R9          Organization and Summary of Significant Accounting  HTML    140K 
                Policies                                                         
58: R10         Cash, Cash Equivalents and Restricted Cash          HTML     63K 
64: R11         Balance Sheet Components                            HTML    124K 
43: R12         Long-term Debt                                      HTML    106K 
16: R13         Commitments and Contingencies                       HTML     42K 
59: R14         Guarantees?Indemnification Obligations              HTML     27K 
65: R15         Stockholders' Equity                                HTML    106K 
44: R16         Income Taxes                                        HTML    129K 
17: R17         Employee Benefit Plan                               HTML     26K 
57: R18         Segment and Geographic Information                  HTML     34K 
66: R19         Selected Quarterly Financial Data (Unaudited)       HTML     61K 
35: R20         Organization and Summary of Significant Accounting  HTML     88K 
                Policies (Policy)                                                
26: R21         Organization and Summary of Significant Accounting  HTML    107K 
                Policies (Tables)                                                
55: R22         Cash, Cash Equivalents and Restricted Cash          HTML     60K 
                (Tables)                                                         
76: R23         Balance Sheet Components (Tables)                   HTML    122K 
36: R24         Long-term Debt (Tables)                             HTML    102K 
27: R25         Commitments and Contingencies (Tables)              HTML     34K 
56: R26         Stockholders' Equity (Tables)                       HTML    106K 
77: R27         Income Taxes (Tables)                               HTML    131K 
37: R28         Segment Information (Tables)                        HTML     30K 
25: R29         Selected Quarterly Financial Data (Tables)          HTML     60K 
14: R30         Organization and Summary of Significant Accounting  HTML     91K 
                Policies (Narrative) (Details)                                   
42: R31         Organization and Summary of Significant Accounting  HTML     56K 
                Policies Organization and Summary of Significant                 
                Accounting Policies (Revenue and Membership                      
                Information) (Details)                                           
68: R32         Organization and Summary of Significant Accounting  HTML     57K 
                Policies (Computation of Net Income Per Share)                   
                (Details)                                                        
61: R33         Organization and Summary of Significant Accounting  HTML     28K 
                Policies (Summary of Potential Common Shares                     
                Excluded From Diluted Calculation) (Details)                     
13: R34         Cash, Cash Equivalents and Restricted Cash          HTML     56K 
                (Details)                                                        
41: R35         Balance Sheet Components - Components of Content    HTML     50K 
                Assets (Details)                                                 
67: R36         Balance Sheet Components - Property and Equipment   HTML     60K 
                and Accumulated Depreciation (Details)                           
60: R37         Balance Sheet Components - Leases (Details)         HTML     66K 
15: R38         Balance Sheet Components - Lease Maturities         HTML     47K 
                (Details)                                                        
40: R39         Balance Sheet Components - Other Current Assets     HTML     32K 
                (Details)                                                        
23: R40         Long-term Debt (Narrative) (Details)                HTML     40K 
34: R41         Long-term Debt (Summary of Long-term Debt)          HTML     78K 
                (Details)                                                        
73: R42         Long-term Debt (Maturities) (Details)               HTML     37K 
51: R43         Long-term Debt (Revolving Credit Facility)          HTML     40K 
                (Details)                                                        
22: R44         Commitments and Contingencies (Streaming Content)   HTML     35K 
                (Narrative) (Details)                                            
33: R45         Commitments and Contingencies (Expected Timing of   HTML     32K 
                Payments for Commitments) (Details)                              
72: R46         Stockholders' Equity (Voting Rights) (Narrative)    HTML     23K 
                (Details)                                                        
50: R47         Stockholders' Equity (Stock Option Plans)           HTML     30K 
                (Narrative) (Details)                                            
24: R48         Stockholders' Equity (Summary of Activity Related   HTML     65K 
                to Stock Option Plans) (Details)                                 
31: R49         Stockholders' Equity (Summary of Assumptions Used   HTML     48K 
                to Value Stock Option Grants) (Details)                          
46: R50         Stockholders' Equity Stockholders' Equity           HTML     36K 
                (Accumulated Other Comprehensive Loss) (Details)                 
20: R51         Income Taxes (Schedule of Income before Income      HTML     30K 
                Taxes) (Details)                                                 
62: R52         Income Taxes (Components of Provision for Income    HTML     54K 
                Taxes) (Details)                                                 
69: R53         Income Taxes (Reconciliation of Provision for       HTML     59K 
                Income Taxes) (Details)                                          
47: R54         Income Taxes (Deferred Tax Assets and Liabilities)  HTML     58K 
                (Details)                                                        
21: R55         Income Taxes (Narrative) (Details)                  HTML     43K 
63: R56         Income Taxes (Summary of Changes in Unrecognized    HTML     36K 
                Tax Benefits) (Details)                                          
70: R57         Employee Benefit Plan (Details)                     HTML     26K 
49: R58         Segment Information (Narrative) (Details)           HTML     36K 
19: R59         Segment Information (Long-lived Assets by           HTML     28K 
                Geographic Areas) (Details)                                      
52: R60         Selected Quarterly Financial Data (Details)         HTML     50K 
18: XML         IDEA XML File -- Filing Summary                      XML    139K 
45: XML         XBRL Instance -- form10kq419_htm                     XML   2.09M 
48: EXCEL       IDEA Workbook of Financial Reports                  XLSX     81K 
 9: EX-101.CAL  XBRL Calculations -- nflx-20191231_cal               XML    230K 
10: EX-101.DEF  XBRL Definitions -- nflx-20191231_def                XML    371K 
11: EX-101.LAB  XBRL Labels -- nflx-20191231_lab                     XML   1.41M 
12: EX-101.PRE  XBRL Presentations -- nflx-20191231_pre              XML    802K 
 8: EX-101.SCH  XBRL Schema -- nflx-20191231                         XSD    142K 
32: JSON        XBRL Instance as JSON Data -- MetaLinks              313±   465K 
71: ZIP         XBRL Zipped Folder -- 0001065280-20-000040-xbrl      Zip    313K

‘EX-101.LAB’   —   XBRL Labels — nflx-20191231_lab

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<link:label id="lab_us-gaap_VariableRateAxis_CD9E461DA4935F458F4DA556C6437BA7_label_en-US" xlink:label="lab_us-gaap_VariableRateAxis_CD9E461DA4935F458F4DA556C6437BA7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Variable Rate [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_VariableRateAxis" xlink:label="loc_us-gaap_VariableRateAxis_CD9E461DA4935F458F4DA556C6437BA7" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_VariableRateAxis_CD9E461DA4935F458F4DA556C6437BA7" xlink:to="lab_us-gaap_VariableRateAxis_CD9E461DA4935F458F4DA556C6437BA7" xlink:type="arc"/>
<link:label id="lab_us-gaap_VariableRateDomain_8038D26E4DABEE3ED8DFA556C6448722_terseLabel_en-US" xlink:label="lab_us-gaap_VariableRateDomain_8038D26E4DABEE3ED8DFA556C6448722" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Variable Rate [Domain] </link:label>
<link:label id="lab_us-gaap_VariableRateDomain_8038D26E4DABEE3ED8DFA556C6448722_label_en-US" xlink:label="lab_us-gaap_VariableRateDomain_8038D26E4DABEE3ED8DFA556C6448722" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Variable Rate [Domain] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_VariableRateDomain" xlink:label="loc_us-gaap_VariableRateDomain_8038D26E4DABEE3ED8DFA556C6448722" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_VariableRateDomain_8038D26E4DABEE3ED8DFA556C6448722" xlink:to="lab_us-gaap_VariableRateDomain_8038D26E4DABEE3ED8DFA556C6448722" xlink:type="arc"/>
<link:label id="lab_us-gaap_LondonInterbankOfferedRateLIBORMember_EFF86D39F38DEF168826A556C64400B1_terseLabel_en-US" xlink:label="lab_us-gaap_LondonInterbankOfferedRateLIBORMember_EFF86D39F38DEF168826A556C64400B1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> London Interbank Offered Rate (LIBOR) </link:label>
<link:label id="lab_us-gaap_LondonInterbankOfferedRateLIBORMember_EFF86D39F38DEF168826A556C64400B1_label_en-US" xlink:label="lab_us-gaap_LondonInterbankOfferedRateLIBORMember_EFF86D39F38DEF168826A556C64400B1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> London Interbank Offered Rate (LIBOR) [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_LondonInterbankOfferedRateLIBORMember" xlink:label="loc_us-gaap_LondonInterbankOfferedRateLIBORMember_EFF86D39F38DEF168826A556C64400B1" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LondonInterbankOfferedRateLIBORMember_EFF86D39F38DEF168826A556C64400B1" xlink:to="lab_us-gaap_LondonInterbankOfferedRateLIBORMember_EFF86D39F38DEF168826A556C64400B1" xlink:type="arc"/>
<link:label id="lab_nflx_FederalFundsRateMember_E0B4D9F3F78A0F4011BFA556C64428C6_terseLabel_en-US" xlink:label="lab_nflx_FederalFundsRateMember_E0B4D9F3F78A0F4011BFA556C64428C6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Federal Funds Rate </link:label>
<link:label id="lab_nflx_FederalFundsRateMember_E0B4D9F3F78A0F4011BFA556C64428C6_label_en-US" xlink:label="lab_nflx_FederalFundsRateMember_E0B4D9F3F78A0F4011BFA556C64428C6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Federal Funds Rate [Member] </link:label>
<link:label id="lab_nflx_FederalFundsRateMember_E0B4D9F3F78A0F4011BFA556C64428C6_documentation_en-US" xlink:label="lab_nflx_FederalFundsRateMember_E0B4D9F3F78A0F4011BFA556C64428C6" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Federal Funds Rate [Member] </link:label>
<link:loc xlink:href="nflx-20191231.xsd#nflx_FederalFundsRateMember" xlink:label="loc_nflx_FederalFundsRateMember_E0B4D9F3F78A0F4011BFA556C64428C6" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_nflx_FederalFundsRateMember_E0B4D9F3F78A0F4011BFA556C64428C6" xlink:to="lab_nflx_FederalFundsRateMember_E0B4D9F3F78A0F4011BFA556C64428C6" xlink:type="arc"/>
<link:label id="lab_nflx_OneMonthLIBORRateMember_67F590DFB498B5EC7A56A556C644CBDD_terseLabel_en-US" xlink:label="lab_nflx_OneMonthLIBORRateMember_67F590DFB498B5EC7A56A556C644CBDD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> One-Month LIBOR Rate </link:label>
<link:label id="lab_nflx_OneMonthLIBORRateMember_67F590DFB498B5EC7A56A556C644CBDD_label_en-US" xlink:label="lab_nflx_OneMonthLIBORRateMember_67F590DFB498B5EC7A56A556C644CBDD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> One-Month LIBOR Rate [Member] </link:label>
<link:label id="lab_nflx_OneMonthLIBORRateMember_67F590DFB498B5EC7A56A556C644CBDD_documentation_en-US" xlink:label="lab_nflx_OneMonthLIBORRateMember_67F590DFB498B5EC7A56A556C644CBDD" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> One-Month LIBOR Rate [Member] </link:label>
<link:loc xlink:href="nflx-20191231.xsd#nflx_OneMonthLIBORRateMember" xlink:label="loc_nflx_OneMonthLIBORRateMember_67F590DFB498B5EC7A56A556C644CBDD" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_nflx_OneMonthLIBORRateMember_67F590DFB498B5EC7A56A556C644CBDD" xlink:to="lab_nflx_OneMonthLIBORRateMember_67F590DFB498B5EC7A56A556C644CBDD" xlink:type="arc"/>
<link:label id="lab_srt_RangeAxis_104F64A270905C2E1E5CA556C645A4F4_terseLabel_en-US" xlink:label="lab_srt_RangeAxis_104F64A270905C2E1E5CA556C645A4F4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Statistical Measurement [Axis] </link:label>
<link:label id="lab_srt_RangeAxis_104F64A270905C2E1E5CA556C645A4F4_label_en-US" xlink:label="lab_srt_RangeAxis_104F64A270905C2E1E5CA556C645A4F4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Statistical Measurement [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/srt/2019/elts/srt-2019-01-31.xsd#srt_RangeAxis" xlink:label="loc_srt_RangeAxis_104F64A270905C2E1E5CA556C645A4F4" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_srt_RangeAxis_104F64A270905C2E1E5CA556C645A4F4" xlink:to="lab_srt_RangeAxis_104F64A270905C2E1E5CA556C645A4F4" xlink:type="arc"/>
<link:label id="lab_srt_RangeMember_292C234CFBD1807A279CA556C645612D_terseLabel_en-US" xlink:label="lab_srt_RangeMember_292C234CFBD1807A279CA556C645612D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Statistical Measurement [Domain] </link:label>
<link:label id="lab_srt_RangeMember_292C234CFBD1807A279CA556C645612D_label_en-US" xlink:label="lab_srt_RangeMember_292C234CFBD1807A279CA556C645612D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Statistical Measurement [Domain] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/srt/2019/elts/srt-2019-01-31.xsd#srt_RangeMember" xlink:label="loc_srt_RangeMember_292C234CFBD1807A279CA556C645612D" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_srt_RangeMember_292C234CFBD1807A279CA556C645612D" xlink:to="lab_srt_RangeMember_292C234CFBD1807A279CA556C645612D" xlink:type="arc"/>
<link:label id="lab_srt_MinimumMember_3D4F0741A4197ED63F7CA556C645F655_terseLabel_en-US" xlink:label="lab_srt_MinimumMember_3D4F0741A4197ED63F7CA556C645F655" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Minimum </link:label>
<link:label id="lab_srt_MinimumMember_3D4F0741A4197ED63F7CA556C645F655_label_en-US" xlink:label="lab_srt_MinimumMember_3D4F0741A4197ED63F7CA556C645F655" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Minimum [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/srt/2019/elts/srt-2019-01-31.xsd#srt_MinimumMember" xlink:label="loc_srt_MinimumMember_3D4F0741A4197ED63F7CA556C645F655" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_srt_MinimumMember_3D4F0741A4197ED63F7CA556C645F655" xlink:to="lab_srt_MinimumMember_3D4F0741A4197ED63F7CA556C645F655" xlink:type="arc"/>
<link:label id="lab_us-gaap_LineOfCreditFacilityLineItems_F206AA8E0D206043389BA556C645817C_terseLabel_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityLineItems_F206AA8E0D206043389BA556C645817C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Line of Credit Facility [Line Items] </link:label>
<link:label id="lab_us-gaap_LineOfCreditFacilityLineItems_F206AA8E0D206043389BA556C645817C_label_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityLineItems_F206AA8E0D206043389BA556C645817C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Line of Credit Facility [Line Items] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_LineOfCreditFacilityLineItems" xlink:label="loc_us-gaap_LineOfCreditFacilityLineItems_F206AA8E0D206043389BA556C645817C" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LineOfCreditFacilityLineItems_F206AA8E0D206043389BA556C645817C" xlink:to="lab_us-gaap_LineOfCreditFacilityLineItems_F206AA8E0D206043389BA556C645817C" xlink:type="arc"/>
<link:label id="lab_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_9FCB8C3DAAA882EF9767A556C6453BF9_terseLabel_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_9FCB8C3DAAA882EF9767A556C6453BF9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Line of credit facility, maximum borrowing capacity </link:label>
<link:label id="lab_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_9FCB8C3DAAA882EF9767A556C6453BF9_label_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_9FCB8C3DAAA882EF9767A556C6453BF9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Line of Credit Facility, Maximum Borrowing Capacity </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity" xlink:label="loc_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_9FCB8C3DAAA882EF9767A556C6453BF9" xlink:type="locator"/>
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<link:label id="lab_nflx_LineofCreditFacilityAdditionalMaximumBorrowingCapacity_1551AE7B28BDAEEB931DA556C646A099_terseLabel_en-US" xlink:label="lab_nflx_LineofCreditFacilityAdditionalMaximumBorrowingCapacity_1551AE7B28BDAEEB931DA556C646A099" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Line of credit facility, additional maximum borrowing capacity </link:label>
<link:label id="lab_nflx_LineofCreditFacilityAdditionalMaximumBorrowingCapacity_1551AE7B28BDAEEB931DA556C646A099_label_en-US" xlink:label="lab_nflx_LineofCreditFacilityAdditionalMaximumBorrowingCapacity_1551AE7B28BDAEEB931DA556C646A099" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Line of Credit Facility, Additional Maximum Borrowing Capacity </link:label>
<link:label id="lab_nflx_LineofCreditFacilityAdditionalMaximumBorrowingCapacity_1551AE7B28BDAEEB931DA556C646A099_documentation_en-US" xlink:label="lab_nflx_LineofCreditFacilityAdditionalMaximumBorrowingCapacity_1551AE7B28BDAEEB931DA556C646A099" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Line of Credit Facility, Additional Maximum Borrowing Capacity </link:label>
<link:loc xlink:href="nflx-20191231.xsd#nflx_LineofCreditFacilityAdditionalMaximumBorrowingCapacity" xlink:label="loc_nflx_LineofCreditFacilityAdditionalMaximumBorrowingCapacity_1551AE7B28BDAEEB931DA556C646A099" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_nflx_LineofCreditFacilityAdditionalMaximumBorrowingCapacity_1551AE7B28BDAEEB931DA556C646A099" xlink:to="lab_nflx_LineofCreditFacilityAdditionalMaximumBorrowingCapacity_1551AE7B28BDAEEB931DA556C646A099" xlink:type="arc"/>
<link:label id="lab_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_CD8C6B56D5975BFED289A556C6461E00_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_CD8C6B56D5975BFED289A556C6461E00" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Basis spread on variable rate </link:label>
<link:label id="lab_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_CD8C6B56D5975BFED289A556C6461E00_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_CD8C6B56D5975BFED289A556C6461E00" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Debt Instrument, Basis Spread on Variable Rate </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_DebtInstrumentBasisSpreadOnVariableRate1" xlink:label="loc_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_CD8C6B56D5975BFED289A556C6461E00" xlink:type="locator"/>
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<link:label id="lab_us-gaap_LineOfCreditFacilityCommitmentFeePercentage_FCA639439A48A4AEB1BEA556C64603BC_terseLabel_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityCommitmentFeePercentage_FCA639439A48A4AEB1BEA556C64603BC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Commitment fee percentage </link:label>
<link:label id="lab_us-gaap_LineOfCreditFacilityCommitmentFeePercentage_FCA639439A48A4AEB1BEA556C64603BC_label_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityCommitmentFeePercentage_FCA639439A48A4AEB1BEA556C64603BC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Line of Credit Facility, Commitment Fee Percentage </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_LineOfCreditFacilityCommitmentFeePercentage" xlink:label="loc_us-gaap_LineOfCreditFacilityCommitmentFeePercentage_FCA639439A48A4AEB1BEA556C64603BC" xlink:type="locator"/>
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<link:label id="lab_us-gaap_StatementOfIncomeAndComprehensiveIncomeAbstract_6070250B7E4962E84CCACF5BAE91B522_label_en-US" xlink:label="lab_us-gaap_StatementOfIncomeAndComprehensiveIncomeAbstract_6070250B7E4962E84CCACF5BAE91B522" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Statement of Comprehensive Income [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_StatementOfIncomeAndComprehensiveIncomeAbstract" xlink:label="loc_us-gaap_StatementOfIncomeAndComprehensiveIncomeAbstract_6070250B7E4962E84CCACF5BAE91B522" xlink:type="locator"/>
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<link:label id="lab_us-gaap_NetIncomeLoss_3DD62294217D748B52B8CF5BAE913993_verboseLabel_en-US" xlink:label="lab_us-gaap_NetIncomeLoss_3DD62294217D748B52B8CF5BAE913993" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Net income </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_NetIncomeLoss" xlink:label="loc_us-gaap_NetIncomeLoss_3DD62294217D748B52B8CF5BAE913993" xlink:type="locator"/>
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<link:label id="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTaxPortionAttributableToParentAbstract_48E57440159293CF597DCF5BAE913943_terseLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTaxPortionAttributableToParentAbstract_48E57440159293CF597DCF5BAE913943" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Other comprehensive income (loss): </link:label>
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<link:label id="lab_nflx_NoncurrentContentLiabilitiesMember_D8580206072B5CE34273CF5BADCDC764_documentation_en-US" xlink:label="lab_nflx_NoncurrentContentLiabilitiesMember_D8580206072B5CE34273CF5BADCDC764" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Non-current Content Liabilities [Member] </link:label>
<link:loc xlink:href="nflx-20191231.xsd#nflx_NoncurrentContentLiabilitiesMember" xlink:label="loc_nflx_NoncurrentContentLiabilitiesMember_D8580206072B5CE34273CF5BADCDC764" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_nflx_NoncurrentContentLiabilitiesMember_D8580206072B5CE34273CF5BADCDC764" xlink:to="lab_nflx_NoncurrentContentLiabilitiesMember_D8580206072B5CE34273CF5BADCDC764" xlink:type="arc"/>
<link:label id="lab_nflx_ContractualObligationLineItems_E0D04ECD1192CB6C4C2FCF5BADCDC157_terseLabel_en-US" xlink:label="lab_nflx_ContractualObligationLineItems_E0D04ECD1192CB6C4C2FCF5BADCDC157" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Contractual Obligation [Line Items] </link:label>
<link:label id="lab_nflx_ContractualObligationLineItems_E0D04ECD1192CB6C4C2FCF5BADCDC157_label_en-US" xlink:label="lab_nflx_ContractualObligationLineItems_E0D04ECD1192CB6C4C2FCF5BADCDC157" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Contractual Obligation [Line Items] </link:label>
<link:label id="lab_nflx_ContractualObligationLineItems_E0D04ECD1192CB6C4C2FCF5BADCDC157_documentation_en-US" xlink:label="lab_nflx_ContractualObligationLineItems_E0D04ECD1192CB6C4C2FCF5BADCDC157" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> [Line Items] for Contractual Obligation [Table] </link:label>
<link:loc xlink:href="nflx-20191231.xsd#nflx_ContractualObligationLineItems" xlink:label="loc_nflx_ContractualObligationLineItems_E0D04ECD1192CB6C4C2FCF5BADCDC157" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_nflx_ContractualObligationLineItems_E0D04ECD1192CB6C4C2FCF5BADCDC157" xlink:to="lab_nflx_ContractualObligationLineItems_E0D04ECD1192CB6C4C2FCF5BADCDC157" xlink:type="arc"/>
<link:label id="lab_us-gaap_PurchaseObligation_6F5FDF0D68D40CD97450CF5BADCE76A6_terseLabel_en-US" xlink:label="lab_us-gaap_PurchaseObligation_6F5FDF0D68D40CD97450CF5BADCE76A6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Total streaming content obligations </link:label>
<link:label id="lab_us-gaap_PurchaseObligation_6F5FDF0D68D40CD97450CF5BADCE76A6_label_en-US" xlink:label="lab_us-gaap_PurchaseObligation_6F5FDF0D68D40CD97450CF5BADCE76A6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Purchase Obligation </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_PurchaseObligation" xlink:label="loc_us-gaap_PurchaseObligation_6F5FDF0D68D40CD97450CF5BADCE76A6" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PurchaseObligation_6F5FDF0D68D40CD97450CF5BADCE76A6" xlink:to="lab_us-gaap_PurchaseObligation_6F5FDF0D68D40CD97450CF5BADCE76A6" xlink:type="arc"/>
<link:label id="lab_nflx_ContentLiabilitiesCurrent_559BE94F3B108AE4537FCF5BADCE2953_terseLabel_en-US" xlink:label="lab_nflx_ContentLiabilitiesCurrent_559BE94F3B108AE4537FCF5BADCE2953" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Current content liabilities </link:label>
<link:label id="lab_nflx_ContentLiabilitiesCurrent_559BE94F3B108AE4537FCF5BADCE2953_label_en-US" xlink:label="lab_nflx_ContentLiabilitiesCurrent_559BE94F3B108AE4537FCF5BADCE2953" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Content Liabilities, Current </link:label>
<link:label id="lab_nflx_ContentLiabilitiesCurrent_559BE94F3B108AE4537FCF5BADCE2953_documentation_en-US" xlink:label="lab_nflx_ContentLiabilitiesCurrent_559BE94F3B108AE4537FCF5BADCE2953" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Carrying value as of the balance sheet date of content liabilities incurred and payable to vendors for content received that are used in an entity's business. Used to reflect the current portion of the liabilities (due within one year or within the normal operating cycle if longer). </link:label>
<link:loc xlink:href="nflx-20191231.xsd#nflx_ContentLiabilitiesCurrent" xlink:label="loc_nflx_ContentLiabilitiesCurrent_559BE94F3B108AE4537FCF5BADCE2953" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_nflx_ContentLiabilitiesCurrent_559BE94F3B108AE4537FCF5BADCE2953" xlink:to="lab_nflx_ContentLiabilitiesCurrent_559BE94F3B108AE4537FCF5BADCE2953" xlink:type="arc"/>
<link:label id="lab_nflx_ContentLiabilitiesNoncurrent_0898DB5F097A355223ACCF5BADCEC8B7_terseLabel_en-US" xlink:label="lab_nflx_ContentLiabilitiesNoncurrent_0898DB5F097A355223ACCF5BADCEC8B7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Non-current content liabilities </link:label>
<link:label id="lab_nflx_ContentLiabilitiesNoncurrent_0898DB5F097A355223ACCF5BADCEC8B7_label_en-US" xlink:label="lab_nflx_ContentLiabilitiesNoncurrent_0898DB5F097A355223ACCF5BADCEC8B7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Content Liabilities, Noncurrent </link:label>
<link:label id="lab_nflx_ContentLiabilitiesNoncurrent_0898DB5F097A355223ACCF5BADCEC8B7_documentation_en-US" xlink:label="lab_nflx_ContentLiabilitiesNoncurrent_0898DB5F097A355223ACCF5BADCEC8B7" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Carrying value as of the balance sheet date of content liabilities incurred and payable to vendors for content received that are used in an entity's business. Used to reflect the non-current portion of the liabilities (due in greater than one year). </link:label>
<link:loc xlink:href="nflx-20191231.xsd#nflx_ContentLiabilitiesNoncurrent" xlink:label="loc_nflx_ContentLiabilitiesNoncurrent_0898DB5F097A355223ACCF5BADCEC8B7" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_nflx_ContentLiabilitiesNoncurrent_0898DB5F097A355223ACCF5BADCEC8B7" xlink:to="lab_nflx_ContentLiabilitiesNoncurrent_0898DB5F097A355223ACCF5BADCEC8B7" xlink:type="arc"/>
<link:label id="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceSheetAmount_8E1EBB3AA16C1BED0CCCCF5BADCE4341_terseLabel_en-US" xlink:label="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceSheetAmount_8E1EBB3AA16C1BED0CCCCF5BADCE4341" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Unrecorded streaming obligations </link:label>
<link:label id="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceSheetAmount_8E1EBB3AA16C1BED0CCCCF5BADCE4341_label_en-US" xlink:label="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceSheetAmount_8E1EBB3AA16C1BED0CCCCF5BADCE4341" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Unrecorded Unconditional Purchase Obligation </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceSheetAmount" xlink:label="loc_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceSheetAmount_8E1EBB3AA16C1BED0CCCCF5BADCE4341" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceSheetAmount_8E1EBB3AA16C1BED0CCCCF5BADCE4341" xlink:to="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceSheetAmount_8E1EBB3AA16C1BED0CCCCF5BADCE4341" xlink:type="arc"/>
<link:label id="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesDomestic_0A4492E71300730F73B3D23C156BB77F_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesDomestic_0A4492E71300730F73B3D23C156BB77F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> United States </link:label>
<link:label id="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesDomestic_0A4492E71300730F73B3D23C156BB77F_label_en-US" xlink:label="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesDomestic_0A4492E71300730F73B3D23C156BB77F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Income (Loss) from Continuing Operations before Income Taxes, Domestic </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesDomestic" xlink:label="loc_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesDomestic_0A4492E71300730F73B3D23C156BB77F" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesDomestic_0A4492E71300730F73B3D23C156BB77F" xlink:to="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesDomestic_0A4492E71300730F73B3D23C156BB77F" xlink:type="arc"/>
<link:label id="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesForeign_E3CB4270514BF061E178D23C156B43FE_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesForeign_E3CB4270514BF061E178D23C156B43FE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Foreign </link:label>
<link:label id="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesForeign_E3CB4270514BF061E178D23C156B43FE_label_en-US" xlink:label="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesForeign_E3CB4270514BF061E178D23C156B43FE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Income (Loss) from Continuing Operations before Income Taxes, Foreign </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesForeign" xlink:label="loc_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesForeign_E3CB4270514BF061E178D23C156B43FE" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesForeign_E3CB4270514BF061E178D23C156B43FE" xlink:to="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesForeign_E3CB4270514BF061E178D23C156B43FE" xlink:type="arc"/>
<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward_DA1209040FDDB10C0342C8A05400CD7E_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward_DA1209040FDDB10C0342C8A05400CD7E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding [Roll Forward] </link:label>
<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward_DA1209040FDDB10C0342C8A05400CD7E_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward_DA1209040FDDB10C0342C8A05400CD7E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding [Roll Forward] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward_DA1209040FDDB10C0342C8A05400CD7E" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward_DA1209040FDDB10C0342C8A05400CD7E" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward_DA1209040FDDB10C0342C8A05400CD7E" xlink:type="arc"/>
<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAvailableForGrant_F4B6F77394E9906145E6C8A05400FAA0_periodStartLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAvailableForGrant_F4B6F77394E9906145E6C8A05400FAA0" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US"> Shares Available for Grant, Beginning Balances </link:label>
<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAvailableForGrant_F4B6F77394E9906145E6C8A05400FAA0_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAvailableForGrant_F4B6F77394E9906145E6C8A05400FAA0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Number of Shares Available for Grant </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAvailableForGrant" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAvailableForGrant_F4B6F77394E9906145E6C8A05400FAA0" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAvailableForGrant_F4B6F77394E9906145E6C8A05400FAA0" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAvailableForGrant_F4B6F77394E9906145E6C8A05400FAA0" xlink:type="arc"/>
<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_2CB3BA7640D5F1366833C8A05401E1B4_periodStartLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_2CB3BA7640D5F1366833C8A05401E1B4" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US"> Options Outstanding, Number of Shares, Beginning Balances </link:label>
<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_2CB3BA7640D5F1366833C8A05401E1B4_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_2CB3BA7640D5F1366833C8A05401E1B4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Number </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_2CB3BA7640D5F1366833C8A05401E1B4" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_2CB3BA7640D5F1366833C8A05401E1B4" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_2CB3BA7640D5F1366833C8A05401E1B4" xlink:type="arc"/>
<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriod_ECAED9E35686E29A49FAC8A05401E8E1_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriod_ECAED9E35686E29A49FAC8A05401E8E1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Options Outstanding, Number of Shares, Granted </link:label>
<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriod_ECAED9E35686E29A49FAC8A05401E8E1_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriod_ECAED9E35686E29A49FAC8A05401E8E1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Net of Forfeitures </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriod_ECAED9E35686E29A49FAC8A05401E8E1" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriod_ECAED9E35686E29A49FAC8A05401E8E1" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriod_ECAED9E35686E29A49FAC8A05401E8E1" xlink:type="arc"/>
<link:label id="lab_us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised_4120FD506DC08014A98CC8A05401A92E_negatedLabel_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised_4120FD506DC08014A98CC8A05401A92E" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US"> Options Outstanding, Number of Shares, Exercised </link:label>
<link:label id="lab_us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised_4120FD506DC08014A98CC8A05401A92E_label_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised_4120FD506DC08014A98CC8A05401A92E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercises in Period </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised" xlink:label="loc_us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised_4120FD506DC08014A98CC8A05401A92E" xlink:type="locator"/>
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<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExpirationsInPeriod_CCCA5F7190B6672F8206C8A05401C918_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExpirationsInPeriod_CCCA5F7190B6672F8206C8A05401C918" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US"> Options Outstanding, Number of Shares, Expired </link:label>
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<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_nflx_ProducedContentMember_777EF134A87F1E8FFAABE919A55A7A4B" xlink:to="lab_nflx_ProducedContentMember_777EF134A87F1E8FFAABE919A55A7A4B" xlink:type="arc"/>
<link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsLineItems_2D7B12A7B7E030583721E919A55A9863_terseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsLineItems_2D7B12A7B7E030583721E919A55A9863" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Finite-Lived Intangible Assets [Line Items] </link:label>
<link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsLineItems_2D7B12A7B7E030583721E919A55A9863_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsLineItems_2D7B12A7B7E030583721E919A55A9863" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Finite-Lived Intangible Assets [Line Items] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsLineItems" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsLineItems_2D7B12A7B7E030583721E919A55A9863" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsLineItems_2D7B12A7B7E030583721E919A55A9863" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsLineItems_2D7B12A7B7E030583721E919A55A9863" xlink:type="arc"/>
<link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsNet_AEED1E42F86B13227382E919A55AAF0D_terseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsNet_AEED1E42F86B13227382E919A55AAF0D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Net content </link:label>
<link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsNet_AEED1E42F86B13227382E919A55AAF0D_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsNet_AEED1E42F86B13227382E919A55AAF0D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Finite-Lived Intangible Assets, Net </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsNet" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsNet_AEED1E42F86B13227382E919A55AAF0D" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsNet_AEED1E42F86B13227382E919A55AAF0D" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsNet_AEED1E42F86B13227382E919A55AAF0D" xlink:type="arc"/>
<link:label id="lab_nflx_FiniteLivedIntangibleAssetsInProduction_D0A06B0288F2FE0B9851E919A55B4438_terseLabel_en-US" xlink:label="lab_nflx_FiniteLivedIntangibleAssetsInProduction_D0A06B0288F2FE0B9851E919A55B4438" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> In production </link:label>
<link:label id="lab_nflx_FiniteLivedIntangibleAssetsInProduction_D0A06B0288F2FE0B9851E919A55B4438_label_en-US" xlink:label="lab_nflx_FiniteLivedIntangibleAssetsInProduction_D0A06B0288F2FE0B9851E919A55B4438" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Finite Lived Intangible Assets, In Production </link:label>
<link:label id="lab_nflx_FiniteLivedIntangibleAssetsInProduction_D0A06B0288F2FE0B9851E919A55B4438_documentation_en-US" xlink:label="lab_nflx_FiniteLivedIntangibleAssetsInProduction_D0A06B0288F2FE0B9851E919A55B4438" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Finite Lived Intangible Assets, In Production </link:label>
<link:loc xlink:href="nflx-20191231.xsd#nflx_FiniteLivedIntangibleAssetsInProduction" xlink:label="loc_nflx_FiniteLivedIntangibleAssetsInProduction_D0A06B0288F2FE0B9851E919A55B4438" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_nflx_FiniteLivedIntangibleAssetsInProduction_D0A06B0288F2FE0B9851E919A55B4438" xlink:to="lab_nflx_FiniteLivedIntangibleAssetsInProduction_D0A06B0288F2FE0B9851E919A55B4438" xlink:type="arc"/>
<link:label id="lab_nflx_FiniteLivedIntangibleAssetsInDevelopment_CD64D4E59670C5D385A0E919A55BF56A_terseLabel_en-US" xlink:label="lab_nflx_FiniteLivedIntangibleAssetsInDevelopment_CD64D4E59670C5D385A0E919A55BF56A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> In development and pre-production </link:label>
<link:label id="lab_nflx_FiniteLivedIntangibleAssetsInDevelopment_CD64D4E59670C5D385A0E919A55BF56A_label_en-US" xlink:label="lab_nflx_FiniteLivedIntangibleAssetsInDevelopment_CD64D4E59670C5D385A0E919A55BF56A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Finite Lived Intangible Assets, In Development </link:label>
<link:label id="lab_nflx_FiniteLivedIntangibleAssetsInDevelopment_CD64D4E59670C5D385A0E919A55BF56A_documentation_en-US" xlink:label="lab_nflx_FiniteLivedIntangibleAssetsInDevelopment_CD64D4E59670C5D385A0E919A55BF56A" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Finite Lived Intangible Assets, In Development </link:label>
<link:loc xlink:href="nflx-20191231.xsd#nflx_FiniteLivedIntangibleAssetsInDevelopment" xlink:label="loc_nflx_FiniteLivedIntangibleAssetsInDevelopment_CD64D4E59670C5D385A0E919A55BF56A" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_nflx_FiniteLivedIntangibleAssetsInDevelopment_CD64D4E59670C5D385A0E919A55BF56A" xlink:to="lab_nflx_FiniteLivedIntangibleAssetsInDevelopment_CD64D4E59670C5D385A0E919A55BF56A" xlink:type="arc"/>
<link:label id="lab_nflx_ContentAssetsNet_7090421DD8F7BA1078C5E919A55B99B3_totalLabel_en-US" xlink:label="lab_nflx_ContentAssetsNet_7090421DD8F7BA1078C5E919A55B99B3" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US"> Total content assets, net </link:label>
<link:label id="lab_nflx_ContentAssetsNet_7090421DD8F7BA1078C5E919A55B99B3_label_en-US" xlink:label="lab_nflx_ContentAssetsNet_7090421DD8F7BA1078C5E919A55B99B3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Content Assets Net </link:label>
<link:label id="lab_nflx_ContentAssetsNet_7090421DD8F7BA1078C5E919A55B99B3_documentation_en-US" xlink:label="lab_nflx_ContentAssetsNet_7090421DD8F7BA1078C5E919A55B99B3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Content Assets Net </link:label>
<link:loc xlink:href="nflx-20191231.xsd#nflx_ContentAssetsNet" xlink:label="loc_nflx_ContentAssetsNet_7090421DD8F7BA1078C5E919A55B99B3" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_nflx_ContentAssetsNet_7090421DD8F7BA1078C5E919A55B99B3" xlink:to="lab_nflx_ContentAssetsNet_7090421DD8F7BA1078C5E919A55B99B3" xlink:type="arc"/>
<link:label id="lab_nflx_ContentAssetsNetCurrent_2B1BB1F4F6DAE0FFBBD6E919A55B7E15_terseLabel_en-US" xlink:label="lab_nflx_ContentAssetsNetCurrent_2B1BB1F4F6DAE0FFBBD6E919A55B7E15" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Current content assets, net </link:label>
<link:label id="lab_nflx_ContentAssetsNetCurrent_2B1BB1F4F6DAE0FFBBD6E919A55B7E15_label_en-US" xlink:label="lab_nflx_ContentAssetsNetCurrent_2B1BB1F4F6DAE0FFBBD6E919A55B7E15" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Content Assets Net Current </link:label>
<link:label id="lab_nflx_ContentAssetsNetCurrent_2B1BB1F4F6DAE0FFBBD6E919A55B7E15_documentation_en-US" xlink:label="lab_nflx_ContentAssetsNetCurrent_2B1BB1F4F6DAE0FFBBD6E919A55B7E15" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Content Assets Net Current </link:label>
<link:loc xlink:href="nflx-20191231.xsd#nflx_ContentAssetsNetCurrent" xlink:label="loc_nflx_ContentAssetsNetCurrent_2B1BB1F4F6DAE0FFBBD6E919A55B7E15" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_nflx_ContentAssetsNetCurrent_2B1BB1F4F6DAE0FFBBD6E919A55B7E15" xlink:to="lab_nflx_ContentAssetsNetCurrent_2B1BB1F4F6DAE0FFBBD6E919A55B7E15" xlink:type="arc"/>
<link:label id="lab_nflx_ContentAssetsNetNoncurrent_EAF6C46E92393673A8D3E919A55BFC4C_verboseLabel_en-US" xlink:label="lab_nflx_ContentAssetsNetNoncurrent_EAF6C46E92393673A8D3E919A55BFC4C" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Non-current content assets, net </link:label>
<link:label id="lab_nflx_ContentAssetsNetNoncurrent_EAF6C46E92393673A8D3E919A55BFC4C_label_en-US" xlink:label="lab_nflx_ContentAssetsNetNoncurrent_EAF6C46E92393673A8D3E919A55BFC4C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Content Assets Net Noncurrent </link:label>
<link:label id="lab_nflx_ContentAssetsNetNoncurrent_EAF6C46E92393673A8D3E919A55BFC4C_documentation_en-US" xlink:label="lab_nflx_ContentAssetsNetNoncurrent_EAF6C46E92393673A8D3E919A55BFC4C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Content Assets Net Noncurrent </link:label>
<link:loc xlink:href="nflx-20191231.xsd#nflx_ContentAssetsNetNoncurrent" xlink:label="loc_nflx_ContentAssetsNetNoncurrent_EAF6C46E92393673A8D3E919A55BFC4C" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_nflx_ContentAssetsNetNoncurrent_EAF6C46E92393673A8D3E919A55BFC4C" xlink:to="lab_nflx_ContentAssetsNetNoncurrent_EAF6C46E92393673A8D3E919A55BFC4C" xlink:type="arc"/>
<link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseNextTwelveMonths_7287C36392E05FDB329DE919A55C5DC9_terseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseNextTwelveMonths_7287C36392E05FDB329DE919A55C5DC9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Unamortized cost in year one </link:label>
<link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseNextTwelveMonths_7287C36392E05FDB329DE919A55C5DC9_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseNextTwelveMonths_7287C36392E05FDB329DE919A55C5DC9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Finite-Lived Intangible Assets, Amortization Expense, Next Twelve Months </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseNextTwelveMonths" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseNextTwelveMonths_7287C36392E05FDB329DE919A55C5DC9" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseNextTwelveMonths_7287C36392E05FDB329DE919A55C5DC9" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseNextTwelveMonths_7287C36392E05FDB329DE919A55C5DC9" xlink:type="arc"/>
<link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearTwo_F7D57BF438E3101F068BE919A55CB628_terseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearTwo_F7D57BF438E3101F068BE919A55CB628" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Unamortized cost in year two </link:label>
<link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearTwo_F7D57BF438E3101F068BE919A55CB628_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearTwo_F7D57BF438E3101F068BE919A55CB628" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Finite-Lived Intangible Assets, Amortization Expense, Year Two </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearTwo" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearTwo_F7D57BF438E3101F068BE919A55CB628" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearTwo_F7D57BF438E3101F068BE919A55CB628" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearTwo_F7D57BF438E3101F068BE919A55CB628" xlink:type="arc"/>
<link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearThree_A1335C769763A68081A2E919A55C5B66_terseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearThree_A1335C769763A68081A2E919A55C5B66" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Unamortized cost in year three </link:label>
<link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearThree_A1335C769763A68081A2E919A55C5B66_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearThree_A1335C769763A68081A2E919A55C5B66" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Finite-Lived Intangible Assets, Amortization Expense, Year Three </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearThree" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearThree_A1335C769763A68081A2E919A55C5B66" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearThree_A1335C769763A68081A2E919A55C5B66" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearThree_A1335C769763A68081A2E919A55C5B66" xlink:type="arc"/>
<link:label id="lab_nflx_CostofServicesAmortizationofStreamingContentAssets_452C2A39D29B94238FFCE919A55C5D38_terseLabel_en-US" xlink:label="lab_nflx_CostofServicesAmortizationofStreamingContentAssets_452C2A39D29B94238FFCE919A55C5D38" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Amortization of streaming content assets </link:label>
<link:label id="lab_nflx_CostofServicesAmortizationofStreamingContentAssets_452C2A39D29B94238FFCE919A55C5D38_label_en-US" xlink:label="lab_nflx_CostofServicesAmortizationofStreamingContentAssets_452C2A39D29B94238FFCE919A55C5D38" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Cost of Services, Amortization of Streaming Content Assets </link:label>
<link:label id="lab_nflx_CostofServicesAmortizationofStreamingContentAssets_452C2A39D29B94238FFCE919A55C5D38_documentation_en-US" xlink:label="lab_nflx_CostofServicesAmortizationofStreamingContentAssets_452C2A39D29B94238FFCE919A55C5D38" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Cost of Services, Amortization of Streaming Content Assets </link:label>
<link:loc xlink:href="nflx-20191231.xsd#nflx_CostofServicesAmortizationofStreamingContentAssets" xlink:label="loc_nflx_CostofServicesAmortizationofStreamingContentAssets_452C2A39D29B94238FFCE919A55C5D38" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_nflx_CostofServicesAmortizationofStreamingContentAssets_452C2A39D29B94238FFCE919A55C5D38" xlink:to="lab_nflx_CostofServicesAmortizationofStreamingContentAssets_452C2A39D29B94238FFCE919A55C5D38" xlink:type="arc"/>
<link:label id="lab_nflx_CommonstockVotingRightsVotes_00538D6C069AC58804F5CF5BADBE61B2_terseLabel_en-US" xlink:label="lab_nflx_CommonstockVotingRightsVotes_00538D6C069AC58804F5CF5BADBE61B2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Number of voting rights per share </link:label>
<link:label id="lab_nflx_CommonstockVotingRightsVotes_00538D6C069AC58804F5CF5BADBE61B2_label_en-US" xlink:label="lab_nflx_CommonstockVotingRightsVotes_00538D6C069AC58804F5CF5BADBE61B2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Common stock, Voting Rights, Votes </link:label>
<link:label id="lab_nflx_CommonstockVotingRightsVotes_00538D6C069AC58804F5CF5BADBE61B2_documentation_en-US" xlink:label="lab_nflx_CommonstockVotingRightsVotes_00538D6C069AC58804F5CF5BADBE61B2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Common stock, Voting Rights, Votes </link:label>
<link:loc xlink:href="nflx-20191231.xsd#nflx_CommonstockVotingRightsVotes" xlink:label="loc_nflx_CommonstockVotingRightsVotes_00538D6C069AC58804F5CF5BADBE61B2" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_nflx_CommonstockVotingRightsVotes_00538D6C069AC58804F5CF5BADBE61B2" xlink:to="lab_nflx_CommonstockVotingRightsVotes_00538D6C069AC58804F5CF5BADBE61B2" xlink:type="arc"/>
<link:label id="lab_us-gaap_RevenueFromExternalCustomersByGeographicAreasTableTextBlock_6356AD093DADE13413D3C8A0557ACFEA_terseLabel_en-US" xlink:label="lab_us-gaap_RevenueFromExternalCustomersByGeographicAreasTableTextBlock_6356AD093DADE13413D3C8A0557ACFEA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Streaming Revenue, Paid net Membership Additions, and Ending Paid Memberships by Region </link:label>
<link:label id="lab_us-gaap_RevenueFromExternalCustomersByGeographicAreasTableTextBlock_6356AD093DADE13413D3C8A0557ACFEA_label_en-US" xlink:label="lab_us-gaap_RevenueFromExternalCustomersByGeographicAreasTableTextBlock_6356AD093DADE13413D3C8A0557ACFEA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Revenue from External Customers by Geographic Areas [Table Text Block] </link:label>
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<link:label id="lab_us-gaap_LeaseholdImprovementsMember_D783E99E5BBF29E43763C8A05520A287_terseLabel_en-US" xlink:label="lab_us-gaap_LeaseholdImprovementsMember_D783E99E5BBF29E43763C8A05520A287" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Leasehold improvements </link:label>
<link:label id="lab_us-gaap_LeaseholdImprovementsMember_D783E99E5BBF29E43763C8A05520A287_label_en-US" xlink:label="lab_us-gaap_LeaseholdImprovementsMember_D783E99E5BBF29E43763C8A05520A287" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Leasehold Improvements [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_LeaseholdImprovementsMember" xlink:label="loc_us-gaap_LeaseholdImprovementsMember_D783E99E5BBF29E43763C8A05520A287" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LeaseholdImprovementsMember_D783E99E5BBF29E43763C8A05520A287" xlink:to="lab_us-gaap_LeaseholdImprovementsMember_D783E99E5BBF29E43763C8A05520A287" xlink:type="arc"/>
<link:label id="lab_us-gaap_FurnitureAndFixturesMember_9478E292C546874CDBB3C8A05520029E_terseLabel_en-US" xlink:label="lab_us-gaap_FurnitureAndFixturesMember_9478E292C546874CDBB3C8A05520029E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Furniture and fixtures </link:label>
<link:label id="lab_us-gaap_FurnitureAndFixturesMember_9478E292C546874CDBB3C8A05520029E_label_en-US" xlink:label="lab_us-gaap_FurnitureAndFixturesMember_9478E292C546874CDBB3C8A05520029E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Furniture and Fixtures [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_FurnitureAndFixturesMember" xlink:label="loc_us-gaap_FurnitureAndFixturesMember_9478E292C546874CDBB3C8A05520029E" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FurnitureAndFixturesMember_9478E292C546874CDBB3C8A05520029E" xlink:to="lab_us-gaap_FurnitureAndFixturesMember_9478E292C546874CDBB3C8A05520029E" xlink:type="arc"/>
<link:label id="lab_us-gaap_TechnologyEquipmentMember_FCA04973DE2E57FC3429C8A05520C726_terseLabel_en-US" xlink:label="lab_us-gaap_TechnologyEquipmentMember_FCA04973DE2E57FC3429C8A05520C726" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Information technology </link:label>
<link:label id="lab_us-gaap_TechnologyEquipmentMember_FCA04973DE2E57FC3429C8A05520C726_label_en-US" xlink:label="lab_us-gaap_TechnologyEquipmentMember_FCA04973DE2E57FC3429C8A05520C726" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Technology Equipment [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_TechnologyEquipmentMember" xlink:label="loc_us-gaap_TechnologyEquipmentMember_FCA04973DE2E57FC3429C8A05520C726" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_TechnologyEquipmentMember_FCA04973DE2E57FC3429C8A05520C726" xlink:to="lab_us-gaap_TechnologyEquipmentMember_FCA04973DE2E57FC3429C8A05520C726" xlink:type="arc"/>
<link:label id="lab_us-gaap_AirTransportationEquipmentMember_79C3D5F91875688818F5C8A055219601_terseLabel_en-US" xlink:label="lab_us-gaap_AirTransportationEquipmentMember_79C3D5F91875688818F5C8A055219601" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Corporate aircraft </link:label>
<link:label id="lab_us-gaap_AirTransportationEquipmentMember_79C3D5F91875688818F5C8A055219601_label_en-US" xlink:label="lab_us-gaap_AirTransportationEquipmentMember_79C3D5F91875688818F5C8A055219601" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Air Transportation Equipment [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_AirTransportationEquipmentMember" xlink:label="loc_us-gaap_AirTransportationEquipmentMember_79C3D5F91875688818F5C8A055219601" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AirTransportationEquipmentMember_79C3D5F91875688818F5C8A055219601" xlink:to="lab_us-gaap_AirTransportationEquipmentMember_79C3D5F91875688818F5C8A055219601" xlink:type="arc"/>
<link:label id="lab_us-gaap_MachineryAndEquipmentMember_F8FA1EF8AAEE59BA8F53C8A055213549_terseLabel_en-US" xlink:label="lab_us-gaap_MachineryAndEquipmentMember_F8FA1EF8AAEE59BA8F53C8A055213549" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Machinery and equipment </link:label>
<link:label id="lab_us-gaap_MachineryAndEquipmentMember_F8FA1EF8AAEE59BA8F53C8A055213549_label_en-US" xlink:label="lab_us-gaap_MachineryAndEquipmentMember_F8FA1EF8AAEE59BA8F53C8A055213549" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Machinery and Equipment [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_MachineryAndEquipmentMember" xlink:label="loc_us-gaap_MachineryAndEquipmentMember_F8FA1EF8AAEE59BA8F53C8A055213549" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MachineryAndEquipmentMember_F8FA1EF8AAEE59BA8F53C8A055213549" xlink:to="lab_us-gaap_MachineryAndEquipmentMember_F8FA1EF8AAEE59BA8F53C8A055213549" xlink:type="arc"/>
<link:label id="lab_us-gaap_ConstructionInProgressMember_FB5AC54A257DFCA1B22CC8A055216355_terseLabel_en-US" xlink:label="lab_us-gaap_ConstructionInProgressMember_FB5AC54A257DFCA1B22CC8A055216355" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Capital work-in-progress </link:label>
<link:label id="lab_us-gaap_ConstructionInProgressMember_FB5AC54A257DFCA1B22CC8A055216355_label_en-US" xlink:label="lab_us-gaap_ConstructionInProgressMember_FB5AC54A257DFCA1B22CC8A055216355" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Construction in Progress [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ConstructionInProgressMember" xlink:label="loc_us-gaap_ConstructionInProgressMember_FB5AC54A257DFCA1B22CC8A055216355" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ConstructionInProgressMember_FB5AC54A257DFCA1B22CC8A055216355" xlink:to="lab_us-gaap_ConstructionInProgressMember_FB5AC54A257DFCA1B22CC8A055216355" xlink:type="arc"/>
<link:label id="lab_srt_MaximumMember_BF7DDF61D78DE7113C70C8A05523729A_terseLabel_en-US" xlink:label="lab_srt_MaximumMember_BF7DDF61D78DE7113C70C8A05523729A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Maximum </link:label>
<link:label id="lab_srt_MaximumMember_BF7DDF61D78DE7113C70C8A05523729A_label_en-US" xlink:label="lab_srt_MaximumMember_BF7DDF61D78DE7113C70C8A05523729A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Maximum [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/srt/2019/elts/srt-2019-01-31.xsd#srt_MaximumMember" xlink:label="loc_srt_MaximumMember_BF7DDF61D78DE7113C70C8A05523729A" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_srt_MaximumMember_BF7DDF61D78DE7113C70C8A05523729A" xlink:to="lab_srt_MaximumMember_BF7DDF61D78DE7113C70C8A05523729A" xlink:type="arc"/>
<link:label id="lab_us-gaap_PropertyPlantAndEquipmentLineItems_71227031489C169AE6D1C8A055238BBE_terseLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentLineItems_71227031489C169AE6D1C8A055238BBE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Property, Plant and Equipment [Line Items] </link:label>
<link:label id="lab_us-gaap_PropertyPlantAndEquipmentLineItems_71227031489C169AE6D1C8A055238BBE_label_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentLineItems_71227031489C169AE6D1C8A055238BBE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Property, Plant and Equipment [Line Items] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_PropertyPlantAndEquipmentLineItems" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentLineItems_71227031489C169AE6D1C8A055238BBE" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentLineItems_71227031489C169AE6D1C8A055238BBE" xlink:to="lab_us-gaap_PropertyPlantAndEquipmentLineItems_71227031489C169AE6D1C8A055238BBE" xlink:type="arc"/>
<link:label id="lab_us-gaap_PropertyPlantAndEquipmentGross_9116E7E22316F7C904C4C8A05523E6FF_terseLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentGross_9116E7E22316F7C904C4C8A05523E6FF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Property and equipment, gross </link:label>
<link:label id="lab_us-gaap_PropertyPlantAndEquipmentGross_9116E7E22316F7C904C4C8A05523E6FF_label_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentGross_9116E7E22316F7C904C4C8A05523E6FF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Property, Plant and Equipment, Gross </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_PropertyPlantAndEquipmentGross" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentGross_9116E7E22316F7C904C4C8A05523E6FF" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentGross_9116E7E22316F7C904C4C8A05523E6FF" xlink:to="lab_us-gaap_PropertyPlantAndEquipmentGross_9116E7E22316F7C904C4C8A05523E6FF" xlink:type="arc"/>
<link:label id="lab_us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_763514C03B98F1FEE451C8A0552384D2_negatedLabel_en-US" xlink:label="lab_us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_763514C03B98F1FEE451C8A0552384D2" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US"> Less: Accumulated depreciation </link:label>
<link:label id="lab_us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_763514C03B98F1FEE451C8A0552384D2_label_en-US" xlink:label="lab_us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_763514C03B98F1FEE451C8A0552384D2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Accumulated Depreciation, Depletion and Amortization, Property, Plant, and Equipment </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment" xlink:label="loc_us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_763514C03B98F1FEE451C8A0552384D2" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_763514C03B98F1FEE451C8A0552384D2" xlink:to="lab_us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_763514C03B98F1FEE451C8A0552384D2" xlink:type="arc"/>
<link:label id="lab_us-gaap_PropertyPlantAndEquipmentNet_FDBE765E34CA1031004EC8A055232300_totalLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentNet_FDBE765E34CA1031004EC8A055232300" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US"> Property and equipment, net </link:label>
<link:label id="lab_us-gaap_PropertyPlantAndEquipmentNet_FDBE765E34CA1031004EC8A055232300_label_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentNet_FDBE765E34CA1031004EC8A055232300" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Property, Plant and Equipment, Net </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_PropertyPlantAndEquipmentNet" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentNet_FDBE765E34CA1031004EC8A055232300" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentNet_FDBE765E34CA1031004EC8A055232300" xlink:to="lab_us-gaap_PropertyPlantAndEquipmentNet_FDBE765E34CA1031004EC8A055232300" xlink:type="arc"/>
<link:label id="lab_us-gaap_PropertyPlantAndEquipmentUsefulLife_D872C85EF27BC9AC5E43C8A05523A37B_terseLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentUsefulLife_D872C85EF27BC9AC5E43C8A05523A37B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Estimated Useful Lives </link:label>
<link:label id="lab_us-gaap_PropertyPlantAndEquipmentUsefulLife_D872C85EF27BC9AC5E43C8A05523A37B_label_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentUsefulLife_D872C85EF27BC9AC5E43C8A05523A37B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Property, Plant and Equipment, Useful Life </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_PropertyPlantAndEquipmentUsefulLife" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentUsefulLife_D872C85EF27BC9AC5E43C8A05523A37B" xlink:type="locator"/>
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<link:label id="lab_us-gaap_StatementOfFinancialPositionAbstract_D2B85ED6541E73B38F74C87C9642753A_label_en-US" xlink:label="lab_us-gaap_StatementOfFinancialPositionAbstract_D2B85ED6541E73B38F74C87C9642753A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Statement of Financial Position [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_StatementOfFinancialPositionAbstract" xlink:label="loc_us-gaap_StatementOfFinancialPositionAbstract_D2B85ED6541E73B38F74C87C9642753A" xlink:type="locator"/>
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<link:label id="lab_us-gaap_AssetsAbstract_A0EB01E185ED0BB8460DC87C9642E7AC_terseLabel_en-US" xlink:label="lab_us-gaap_AssetsAbstract_A0EB01E185ED0BB8460DC87C9642E7AC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Assets </link:label>
<link:label id="lab_us-gaap_AssetsAbstract_A0EB01E185ED0BB8460DC87C9642E7AC_label_en-US" xlink:label="lab_us-gaap_AssetsAbstract_A0EB01E185ED0BB8460DC87C9642E7AC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Assets [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_AssetsAbstract" xlink:label="loc_us-gaap_AssetsAbstract_A0EB01E185ED0BB8460DC87C9642E7AC" xlink:type="locator"/>
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<link:label id="lab_us-gaap_AssetsCurrentAbstract_5BE1083680723DD6F4B6C87C964277AF_terseLabel_en-US" xlink:label="lab_us-gaap_AssetsCurrentAbstract_5BE1083680723DD6F4B6C87C964277AF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Current assets: </link:label>
<link:label id="lab_us-gaap_AssetsCurrentAbstract_5BE1083680723DD6F4B6C87C964277AF_label_en-US" xlink:label="lab_us-gaap_AssetsCurrentAbstract_5BE1083680723DD6F4B6C87C964277AF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Assets, Current [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_AssetsCurrentAbstract" xlink:label="loc_us-gaap_AssetsCurrentAbstract_5BE1083680723DD6F4B6C87C964277AF" xlink:type="locator"/>
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<link:label id="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_81AD6C2E991BD1B080DFC87C9642B3D1_terseLabel_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_81AD6C2E991BD1B080DFC87C9642B3D1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Cash and cash equivalents </link:label>
<link:label id="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_81AD6C2E991BD1B080DFC87C9642B3D1_label_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_81AD6C2E991BD1B080DFC87C9642B3D1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Cash and Cash Equivalents, at Carrying Value </link:label>
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<link:label id="lab_us-gaap_AccountsPayableCurrent_156554EBDB5944D44196C87C964A3F4B_label_en-US" xlink:label="lab_us-gaap_AccountsPayableCurrent_156554EBDB5944D44196C87C964A3F4B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Accounts Payable, Current </link:label>
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<link:label id="lab_us-gaap_AccruedLiabilitiesCurrent_7B2BBE3C699DEABE6639C87C964AD115_label_en-US" xlink:label="lab_us-gaap_AccruedLiabilitiesCurrent_7B2BBE3C699DEABE6639C87C964AD115" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Accrued Liabilities, Current </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_AccruedLiabilitiesCurrent" xlink:label="loc_us-gaap_AccruedLiabilitiesCurrent_7B2BBE3C699DEABE6639C87C964AD115" xlink:type="locator"/>
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<link:label id="lab_us-gaap_ContractWithCustomerLiabilityCurrent_6CEF4073E6A6A65EE78CC87C964A4D7A_verboseLabel_en-US" xlink:label="lab_us-gaap_ContractWithCustomerLiabilityCurrent_6CEF4073E6A6A65EE78CC87C964A4D7A" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Deferred revenue </link:label>
<link:label id="lab_us-gaap_ContractWithCustomerLiabilityCurrent_6CEF4073E6A6A65EE78CC87C964A4D7A_label_en-US" xlink:label="lab_us-gaap_ContractWithCustomerLiabilityCurrent_6CEF4073E6A6A65EE78CC87C964A4D7A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Contract with Customer, Liability, Current </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ContractWithCustomerLiabilityCurrent" xlink:label="loc_us-gaap_ContractWithCustomerLiabilityCurrent_6CEF4073E6A6A65EE78CC87C964A4D7A" xlink:type="locator"/>
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<link:label id="lab_us-gaap_LiabilitiesCurrent_1584BD3AB4F164AA071BC87C964AB62B_label_en-US" xlink:label="lab_us-gaap_LiabilitiesCurrent_1584BD3AB4F164AA071BC87C964AB62B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Liabilities, Current </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_LiabilitiesCurrent" xlink:label="loc_us-gaap_LiabilitiesCurrent_1584BD3AB4F164AA071BC87C964AB62B" xlink:type="locator"/>
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<link:label id="lab_us-gaap_LongTermDebtNoncurrent_5C8354F06F0ECDA089B1C87C964B0AE2_verboseLabel_en-US" xlink:label="lab_us-gaap_LongTermDebtNoncurrent_5C8354F06F0ECDA089B1C87C964B0AE2" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Long-term debt </link:label>
<link:label id="lab_us-gaap_LongTermDebtNoncurrent_5C8354F06F0ECDA089B1C87C964B0AE2_label_en-US" xlink:label="lab_us-gaap_LongTermDebtNoncurrent_5C8354F06F0ECDA089B1C87C964B0AE2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Long-term Debt, Excluding Current Maturities </link:label>
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<link:label id="lab_us-gaap_OtherLiabilitiesNoncurrent_AFD7026D7D75824A4C3FC87C964BF888_terseLabel_en-US" xlink:label="lab_us-gaap_OtherLiabilitiesNoncurrent_AFD7026D7D75824A4C3FC87C964BF888" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Other non-current liabilities </link:label>
<link:label id="lab_us-gaap_OtherLiabilitiesNoncurrent_AFD7026D7D75824A4C3FC87C964BF888_label_en-US" xlink:label="lab_us-gaap_OtherLiabilitiesNoncurrent_AFD7026D7D75824A4C3FC87C964BF888" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Other Liabilities, Noncurrent </link:label>
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<link:label id="lab_us-gaap_SegmentReportingDisclosureTextBlock_FC83773EDC94D225F8F3A556C4B33532_terseLabel_en-US" xlink:label="lab_us-gaap_SegmentReportingDisclosureTextBlock_FC83773EDC94D225F8F3A556C4B33532" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Segment and Geographic Information </link:label>
<link:label id="lab_us-gaap_SegmentReportingDisclosureTextBlock_FC83773EDC94D225F8F3A556C4B33532_label_en-US" xlink:label="lab_us-gaap_SegmentReportingDisclosureTextBlock_FC83773EDC94D225F8F3A556C4B33532" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Segment Reporting Disclosure [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_SegmentReportingDisclosureTextBlock" xlink:label="loc_us-gaap_SegmentReportingDisclosureTextBlock_FC83773EDC94D225F8F3A556C4B33532" xlink:type="locator"/>
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<link:label id="lab_us-gaap_LeasesAbstract_AB7AB08598F6BA0BD261C9F66E1745CE_label_en-US" xlink:label="lab_us-gaap_LeasesAbstract_AB7AB08598F6BA0BD261C9F66E1745CE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Leases [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_LeasesAbstract" xlink:label="loc_us-gaap_LeasesAbstract_AB7AB08598F6BA0BD261C9F66E1745CE" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LeasesAbstract_AB7AB08598F6BA0BD261C9F66E1745CE" xlink:to="lab_us-gaap_LeasesAbstract_AB7AB08598F6BA0BD261C9F66E1745CE" xlink:type="arc"/>
<link:label id="lab_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueNextRollingTwelveMonths_094613A5C5F2E13DC508C9FAE2227FCF_terseLabel_en-US" xlink:label="lab_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueNextRollingTwelveMonths_094613A5C5F2E13DC508C9FAE2227FCF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> 2020 </link:label>
<link:label id="lab_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueNextRollingTwelveMonths_094613A5C5F2E13DC508C9FAE2227FCF_label_en-US" xlink:label="lab_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueNextRollingTwelveMonths_094613A5C5F2E13DC508C9FAE2227FCF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Lessee, Operating Lease, Liability, Payments, Due Next Rolling Twelve Months </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueNextRollingTwelveMonths" xlink:label="loc_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueNextRollingTwelveMonths_094613A5C5F2E13DC508C9FAE2227FCF" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueNextRollingTwelveMonths_094613A5C5F2E13DC508C9FAE2227FCF" xlink:to="lab_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueNextRollingTwelveMonths_094613A5C5F2E13DC508C9FAE2227FCF" xlink:type="arc"/>
<link:label id="lab_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueInRollingYearTwo_89F844D2167545524CCEC9FAE26E2075_terseLabel_en-US" xlink:label="lab_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueInRollingYearTwo_89F844D2167545524CCEC9FAE26E2075" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> 2021 </link:label>
<link:label id="lab_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueInRollingYearTwo_89F844D2167545524CCEC9FAE26E2075_label_en-US" xlink:label="lab_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueInRollingYearTwo_89F844D2167545524CCEC9FAE26E2075" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Lessee, Operating Lease, Liability, Payments, Due in Rolling Year Two </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueInRollingYearTwo" xlink:label="loc_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueInRollingYearTwo_89F844D2167545524CCEC9FAE26E2075" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueInRollingYearTwo_89F844D2167545524CCEC9FAE26E2075" xlink:to="lab_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueInRollingYearTwo_89F844D2167545524CCEC9FAE26E2075" xlink:type="arc"/>
<link:label id="lab_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueInRollingYearThree_70C283199B5206DCE9B0C9FAE289E3AA_terseLabel_en-US" xlink:label="lab_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueInRollingYearThree_70C283199B5206DCE9B0C9FAE289E3AA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> 2022 </link:label>
<link:label id="lab_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueInRollingYearThree_70C283199B5206DCE9B0C9FAE289E3AA_label_en-US" xlink:label="lab_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueInRollingYearThree_70C283199B5206DCE9B0C9FAE289E3AA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Lessee, Operating Lease, Liability, Payments, Due in Rolling Year Three </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueInRollingYearThree" xlink:label="loc_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueInRollingYearThree_70C283199B5206DCE9B0C9FAE289E3AA" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueInRollingYearThree_70C283199B5206DCE9B0C9FAE289E3AA" xlink:to="lab_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueInRollingYearThree_70C283199B5206DCE9B0C9FAE289E3AA" xlink:type="arc"/>
<link:label id="lab_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueInRollingYearFour_22A06E0CA1BAEE5EF06CC9FAE2B4DA9E_terseLabel_en-US" xlink:label="lab_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueInRollingYearFour_22A06E0CA1BAEE5EF06CC9FAE2B4DA9E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> 2023 </link:label>
<link:label id="lab_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueInRollingYearFour_22A06E0CA1BAEE5EF06CC9FAE2B4DA9E_label_en-US" xlink:label="lab_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueInRollingYearFour_22A06E0CA1BAEE5EF06CC9FAE2B4DA9E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Lessee, Operating Lease, Liability, Payments, Due in Rolling Year Four </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueInRollingYearFour" xlink:label="loc_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueInRollingYearFour_22A06E0CA1BAEE5EF06CC9FAE2B4DA9E" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueInRollingYearFour_22A06E0CA1BAEE5EF06CC9FAE2B4DA9E" xlink:to="lab_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueInRollingYearFour_22A06E0CA1BAEE5EF06CC9FAE2B4DA9E" xlink:type="arc"/>
<link:label id="lab_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueInRollingYearFive_B09E7191C7502E8E6341C9FAE30CC83E_terseLabel_en-US" xlink:label="lab_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueInRollingYearFive_B09E7191C7502E8E6341C9FAE30CC83E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> 2024 </link:label>
<link:label id="lab_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueInRollingYearFive_B09E7191C7502E8E6341C9FAE30CC83E_label_en-US" xlink:label="lab_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueInRollingYearFive_B09E7191C7502E8E6341C9FAE30CC83E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Lessee, Operating Lease, Liability, Payments, Due in Rolling Year Five </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueInRollingYearFive" xlink:label="loc_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueInRollingYearFive_B09E7191C7502E8E6341C9FAE30CC83E" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueInRollingYearFive_B09E7191C7502E8E6341C9FAE30CC83E" xlink:to="lab_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueInRollingYearFive_B09E7191C7502E8E6341C9FAE30CC83E" xlink:type="arc"/>
<link:label id="lab_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueAfterRollingYearFive_668E64C08F7E3BAA93D0C9FAE39F7E16_terseLabel_en-US" xlink:label="lab_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueAfterRollingYearFive_668E64C08F7E3BAA93D0C9FAE39F7E16" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Thereafter </link:label>
<link:label id="lab_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueAfterRollingYearFive_668E64C08F7E3BAA93D0C9FAE39F7E16_label_en-US" xlink:label="lab_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueAfterRollingYearFive_668E64C08F7E3BAA93D0C9FAE39F7E16" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Lessee, Operating Lease, Liability, Payments, Due after Rolling Year Five </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueAfterRollingYearFive" xlink:label="loc_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueAfterRollingYearFive_668E64C08F7E3BAA93D0C9FAE39F7E16" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueAfterRollingYearFive_668E64C08F7E3BAA93D0C9FAE39F7E16" xlink:to="lab_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueAfterRollingYearFive_668E64C08F7E3BAA93D0C9FAE39F7E16" xlink:type="arc"/>
<link:label id="lab_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDue_DDE15FDC11329D7345F3C9F66E178C44_totalLabel_en-US" xlink:label="lab_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDue_DDE15FDC11329D7345F3C9F66E178C44" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US"> Total lease liabilities </link:label>
<link:label id="lab_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDue_DDE15FDC11329D7345F3C9F66E178C44_label_en-US" xlink:label="lab_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDue_DDE15FDC11329D7345F3C9F66E178C44" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Lessee, Operating Lease, Liability, Payments, Due </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_LesseeOperatingLeaseLiabilityPaymentsDue" xlink:label="loc_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDue_DDE15FDC11329D7345F3C9F66E178C44" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDue_DDE15FDC11329D7345F3C9F66E178C44" xlink:to="lab_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDue_DDE15FDC11329D7345F3C9F66E178C44" xlink:type="arc"/>
<link:label id="lab_us-gaap_LesseeOperatingLeaseLiabilityUndiscountedExcessAmount_C790FE4338287C4C339BC9F66E171235_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_LesseeOperatingLeaseLiabilityUndiscountedExcessAmount_C790FE4338287C4C339BC9F66E171235" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US"> Less imputed interest </link:label>
<link:label id="lab_us-gaap_LesseeOperatingLeaseLiabilityUndiscountedExcessAmount_C790FE4338287C4C339BC9F66E171235_label_en-US" xlink:label="lab_us-gaap_LesseeOperatingLeaseLiabilityUndiscountedExcessAmount_C790FE4338287C4C339BC9F66E171235" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Lessee, Operating Lease, Liability, Undiscounted Excess Amount </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_LesseeOperatingLeaseLiabilityUndiscountedExcessAmount" xlink:label="loc_us-gaap_LesseeOperatingLeaseLiabilityUndiscountedExcessAmount_C790FE4338287C4C339BC9F66E171235" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LesseeOperatingLeaseLiabilityUndiscountedExcessAmount_C790FE4338287C4C339BC9F66E171235" xlink:to="lab_us-gaap_LesseeOperatingLeaseLiabilityUndiscountedExcessAmount_C790FE4338287C4C339BC9F66E171235" xlink:type="arc"/>
<link:label id="lab_us-gaap_OperatingLeaseLiability_60CB64A8F92F618D6459C9F66E1787BE_totalLabel_en-US" xlink:label="lab_us-gaap_OperatingLeaseLiability_60CB64A8F92F618D6459C9F66E1787BE" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US"> Total lease liabilities </link:label>
<link:label id="lab_us-gaap_OperatingLeaseLiability_60CB64A8F92F618D6459C9F66E1787BE_label_en-US" xlink:label="lab_us-gaap_OperatingLeaseLiability_60CB64A8F92F618D6459C9F66E1787BE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Operating Lease, Liability </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_OperatingLeaseLiability" xlink:label="loc_us-gaap_OperatingLeaseLiability_60CB64A8F92F618D6459C9F66E1787BE" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLeaseLiability_60CB64A8F92F618D6459C9F66E1787BE" xlink:to="lab_us-gaap_OperatingLeaseLiability_60CB64A8F92F618D6459C9F66E1787BE" xlink:type="arc"/>
<link:label id="lab_us-gaap_OperatingLeaseLiabilityCurrent_5664B961BE5D172233E4C9F66E17C8C5_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeaseLiabilityCurrent_5664B961BE5D172233E4C9F66E17C8C5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Current operating lease liabilities </link:label>
<link:label id="lab_us-gaap_OperatingLeaseLiabilityCurrent_5664B961BE5D172233E4C9F66E17C8C5_label_en-US" xlink:label="lab_us-gaap_OperatingLeaseLiabilityCurrent_5664B961BE5D172233E4C9F66E17C8C5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Operating Lease, Liability, Current </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_OperatingLeaseLiabilityCurrent" xlink:label="loc_us-gaap_OperatingLeaseLiabilityCurrent_5664B961BE5D172233E4C9F66E17C8C5" xlink:type="locator"/>
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<link:label id="lab_us-gaap_OperatingLeaseLiabilityNoncurrent_9DC92965BE192C64415FC9F66E176CB1_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeaseLiabilityNoncurrent_9DC92965BE192C64415FC9F66E176CB1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Non-current operating lease liabilities </link:label>
<link:label id="lab_us-gaap_OperatingLeaseLiabilityNoncurrent_9DC92965BE192C64415FC9F66E176CB1_label_en-US" xlink:label="lab_us-gaap_OperatingLeaseLiabilityNoncurrent_9DC92965BE192C64415FC9F66E176CB1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Operating Lease, Liability, Noncurrent </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_OperatingLeaseLiabilityNoncurrent" xlink:label="loc_us-gaap_OperatingLeaseLiabilityNoncurrent_9DC92965BE192C64415FC9F66E176CB1" xlink:type="locator"/>
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<link:label id="lab_us-gaap_LongTermPurchaseCommitmentTextBlock_965173AA451A56725EE7A556C6227B6A_terseLabel_en-US" xlink:label="lab_us-gaap_LongTermPurchaseCommitmentTextBlock_965173AA451A56725EE7A556C6227B6A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Expected Timing of Payments for Streaming Content Obligations </link:label>
<link:label id="lab_us-gaap_LongTermPurchaseCommitmentTextBlock_965173AA451A56725EE7A556C6227B6A_label_en-US" xlink:label="lab_us-gaap_LongTermPurchaseCommitmentTextBlock_965173AA451A56725EE7A556C6227B6A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Long-term Purchase Commitment [Table Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_LongTermPurchaseCommitmentTextBlock" xlink:label="loc_us-gaap_LongTermPurchaseCommitmentTextBlock_965173AA451A56725EE7A556C6227B6A" xlink:type="locator"/>
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<link:label id="lab_nflx_ScheduleofContentAssetsTableTextBlock_713C4DC5CC56B5AB2D63A4CAC4CF6AEB_terseLabel_en-US" xlink:label="lab_nflx_ScheduleofContentAssetsTableTextBlock_713C4DC5CC56B5AB2D63A4CAC4CF6AEB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Content Assets </link:label>
<link:label id="lab_nflx_ScheduleofContentAssetsTableTextBlock_713C4DC5CC56B5AB2D63A4CAC4CF6AEB_label_en-US" xlink:label="lab_nflx_ScheduleofContentAssetsTableTextBlock_713C4DC5CC56B5AB2D63A4CAC4CF6AEB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Schedule of Content Assets [Table Text Block] </link:label>
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<link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseTableTextBlock_0E345CDCB71564DD3E20A4CAC4D02107_terseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseTableTextBlock_0E345CDCB71564DD3E20A4CAC4D02107" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Schedule of Amortization of Streaming Content Assets </link:label>
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<link:label id="lab_us-gaap_LeaseCostTableTextBlock_86D83F6DEC79CA2537D0A4CAC4D06AF9_terseLabel_en-US" xlink:label="lab_us-gaap_LeaseCostTableTextBlock_86D83F6DEC79CA2537D0A4CAC4D06AF9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Information on Right-of-Use Assets and Lease Liabilities </link:label>
<link:label id="lab_us-gaap_LeaseCostTableTextBlock_86D83F6DEC79CA2537D0A4CAC4D06AF9_label_en-US" xlink:label="lab_us-gaap_LeaseCostTableTextBlock_86D83F6DEC79CA2537D0A4CAC4D06AF9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Lease, Cost [Table Text Block] </link:label>
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<link:label id="lab_us-gaap_LesseeOperatingLeaseLiabilityMaturityTableTextBlock_3ABC7696369A143731D9A4CAC4D0CE09_terseLabel_en-US" xlink:label="lab_us-gaap_LesseeOperatingLeaseLiabilityMaturityTableTextBlock_3ABC7696369A143731D9A4CAC4D0CE09" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Maturities of Lease Liabilities </link:label>
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<link:label id="lab_us-gaap_OtherCurrentAssetsTextBlock_AADBFE09088E345E178AA4CAC4D0CC4A_terseLabel_en-US" xlink:label="lab_us-gaap_OtherCurrentAssetsTextBlock_AADBFE09088E345E178AA4CAC4D0CC4A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Other Current Assets </link:label>
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<link:label id="lab_us-gaap_UseOfEstimates_C25B3C906CA020306DC1C9F66E6506FF_terseLabel_en-US" xlink:label="lab_us-gaap_UseOfEstimates_C25B3C906CA020306DC1C9F66E6506FF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Use of Estimates </link:label>
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<link:label id="lab_us-gaap_EarningsPerSharePolicyTextBlock_C5A445D9F388D1C35E4FC9F66E65D201_terseLabel_en-US" xlink:label="lab_us-gaap_EarningsPerSharePolicyTextBlock_C5A445D9F388D1C35E4FC9F66E65D201" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Earnings Per Share </link:label>
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<link:label id="lab_us-gaap_CompensationRelatedCostsPolicyTextBlock_98316EB6DA738D7B013CC9F66E6545A7_terseLabel_en-US" xlink:label="lab_us-gaap_CompensationRelatedCostsPolicyTextBlock_98316EB6DA738D7B013CC9F66E6545A7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Stock-Based Compensation </link:label>
<link:label id="lab_us-gaap_CompensationRelatedCostsPolicyTextBlock_98316EB6DA738D7B013CC9F66E6545A7_label_en-US" xlink:label="lab_us-gaap_CompensationRelatedCostsPolicyTextBlock_98316EB6DA738D7B013CC9F66E6545A7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Compensation Related Costs, Policy [Policy Text Block] </link:label>
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<link:label id="lab_us-gaap_LongTermDebtTextBlock_42AB8EBD27252FD1BEAAD23C16B56983_verboseLabel_en-US" xlink:label="lab_us-gaap_LongTermDebtTextBlock_42AB8EBD27252FD1BEAAD23C16B56983" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Long-term Debt </link:label>
<link:label id="lab_us-gaap_LongTermDebtTextBlock_42AB8EBD27252FD1BEAAD23C16B56983_label_en-US" xlink:label="lab_us-gaap_LongTermDebtTextBlock_42AB8EBD27252FD1BEAAD23C16B56983" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Long-term Debt [Text Block] </link:label>
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<link:label id="lab_us-gaap_ComponentsOfDeferredTaxAssetsAndLiabilitiesAbstract_2CA85E4FED930CFAFDE1F2C2CF3C565E_terseLabel_en-US" xlink:label="lab_us-gaap_ComponentsOfDeferredTaxAssetsAndLiabilitiesAbstract_2CA85E4FED930CFAFDE1F2C2CF3C565E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Deferred tax assets (liabilities): </link:label>
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<link:label id="lab_dei_EntityAddressAddressLine1_6F9FE6E3106FFD8D19F3CA14300E830C_terseLabel_en-US" xlink:label="lab_dei_EntityAddressAddressLine1_6F9FE6E3106FFD8D19F3CA14300E830C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Entity Address, Address Line One </link:label>
<link:label id="lab_dei_EntityAddressAddressLine1_6F9FE6E3106FFD8D19F3CA14300E830C_label_en-US" xlink:label="lab_dei_EntityAddressAddressLine1_6F9FE6E3106FFD8D19F3CA14300E830C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Entity Address, Address Line One </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2019/dei-2019-01-31.xsd#dei_EntityAddressAddressLine1" xlink:label="loc_dei_EntityAddressAddressLine1_6F9FE6E3106FFD8D19F3CA14300E830C" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityAddressAddressLine1_6F9FE6E3106FFD8D19F3CA14300E830C" xlink:to="lab_dei_EntityAddressAddressLine1_6F9FE6E3106FFD8D19F3CA14300E830C" xlink:type="arc"/>
<link:label id="lab_dei_EntityAddressCityOrTown_DBE9A2443B42E78BE4A0CA14300E3B15_terseLabel_en-US" xlink:label="lab_dei_EntityAddressCityOrTown_DBE9A2443B42E78BE4A0CA14300E3B15" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Entity Address, City or Town </link:label>
<link:label id="lab_dei_EntityAddressCityOrTown_DBE9A2443B42E78BE4A0CA14300E3B15_label_en-US" xlink:label="lab_dei_EntityAddressCityOrTown_DBE9A2443B42E78BE4A0CA14300E3B15" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Entity Address, City or Town </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2019/dei-2019-01-31.xsd#dei_EntityAddressCityOrTown" xlink:label="loc_dei_EntityAddressCityOrTown_DBE9A2443B42E78BE4A0CA14300E3B15" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityAddressCityOrTown_DBE9A2443B42E78BE4A0CA14300E3B15" xlink:to="lab_dei_EntityAddressCityOrTown_DBE9A2443B42E78BE4A0CA14300E3B15" xlink:type="arc"/>
<link:label id="lab_dei_EntityAddressStateOrProvince_34634C08C9AB2644913DCA14300E4A72_terseLabel_en-US" xlink:label="lab_dei_EntityAddressStateOrProvince_34634C08C9AB2644913DCA14300E4A72" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Entity Address, State or Province </link:label>
<link:label id="lab_dei_EntityAddressStateOrProvince_34634C08C9AB2644913DCA14300E4A72_label_en-US" xlink:label="lab_dei_EntityAddressStateOrProvince_34634C08C9AB2644913DCA14300E4A72" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Entity Address, State or Province </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2019/dei-2019-01-31.xsd#dei_EntityAddressStateOrProvince" xlink:label="loc_dei_EntityAddressStateOrProvince_34634C08C9AB2644913DCA14300E4A72" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityAddressStateOrProvince_34634C08C9AB2644913DCA14300E4A72" xlink:to="lab_dei_EntityAddressStateOrProvince_34634C08C9AB2644913DCA14300E4A72" xlink:type="arc"/>
<link:label id="lab_dei_EntityAddressPostalZipCode_E4E2F4B42094CCC2A008CA14300ECAEF_terseLabel_en-US" xlink:label="lab_dei_EntityAddressPostalZipCode_E4E2F4B42094CCC2A008CA14300ECAEF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Entity Address, Postal Zip Code </link:label>
<link:label id="lab_dei_EntityAddressPostalZipCode_E4E2F4B42094CCC2A008CA14300ECAEF_label_en-US" xlink:label="lab_dei_EntityAddressPostalZipCode_E4E2F4B42094CCC2A008CA14300ECAEF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Entity Address, Postal Zip Code </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2019/dei-2019-01-31.xsd#dei_EntityAddressPostalZipCode" xlink:label="loc_dei_EntityAddressPostalZipCode_E4E2F4B42094CCC2A008CA14300ECAEF" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityAddressPostalZipCode_E4E2F4B42094CCC2A008CA14300ECAEF" xlink:to="lab_dei_EntityAddressPostalZipCode_E4E2F4B42094CCC2A008CA14300ECAEF" xlink:type="arc"/>
<link:label id="lab_dei_CityAreaCode_044DF08C0B6A38A650DDCA14300F8EAE_terseLabel_en-US" xlink:label="lab_dei_CityAreaCode_044DF08C0B6A38A650DDCA14300F8EAE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> City Area Code </link:label>
<link:label id="lab_dei_CityAreaCode_044DF08C0B6A38A650DDCA14300F8EAE_label_en-US" xlink:label="lab_dei_CityAreaCode_044DF08C0B6A38A650DDCA14300F8EAE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> City Area Code </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2019/dei-2019-01-31.xsd#dei_CityAreaCode" xlink:label="loc_dei_CityAreaCode_044DF08C0B6A38A650DDCA14300F8EAE" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_CityAreaCode_044DF08C0B6A38A650DDCA14300F8EAE" xlink:to="lab_dei_CityAreaCode_044DF08C0B6A38A650DDCA14300F8EAE" xlink:type="arc"/>
<link:label id="lab_dei_LocalPhoneNumber_2503FC6FA3AB81AB5770CA14300F36C9_terseLabel_en-US" xlink:label="lab_dei_LocalPhoneNumber_2503FC6FA3AB81AB5770CA14300F36C9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Local Phone Number </link:label>
<link:label id="lab_dei_LocalPhoneNumber_2503FC6FA3AB81AB5770CA14300F36C9_label_en-US" xlink:label="lab_dei_LocalPhoneNumber_2503FC6FA3AB81AB5770CA14300F36C9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Local Phone Number </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2019/dei-2019-01-31.xsd#dei_LocalPhoneNumber" xlink:label="loc_dei_LocalPhoneNumber_2503FC6FA3AB81AB5770CA14300F36C9" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_LocalPhoneNumber_2503FC6FA3AB81AB5770CA14300F36C9" xlink:to="lab_dei_LocalPhoneNumber_2503FC6FA3AB81AB5770CA14300F36C9" xlink:type="arc"/>
<link:label id="lab_dei_Security12bTitle_E8881C491D23720D8794CA14300F33C8_terseLabel_en-US" xlink:label="lab_dei_Security12bTitle_E8881C491D23720D8794CA14300F33C8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Title of 12(b) Security </link:label>
<link:label id="lab_dei_Security12bTitle_E8881C491D23720D8794CA14300F33C8_label_en-US" xlink:label="lab_dei_Security12bTitle_E8881C491D23720D8794CA14300F33C8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Title of 12(b) Security </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2019/dei-2019-01-31.xsd#dei_Security12bTitle" xlink:label="loc_dei_Security12bTitle_E8881C491D23720D8794CA14300F33C8" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_Security12bTitle_E8881C491D23720D8794CA14300F33C8" xlink:to="lab_dei_Security12bTitle_E8881C491D23720D8794CA14300F33C8" xlink:type="arc"/>
<link:label id="lab_dei_TradingSymbol_7C83037359D3C8AC7DECCA14300FAB0C_terseLabel_en-US" xlink:label="lab_dei_TradingSymbol_7C83037359D3C8AC7DECCA14300FAB0C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Trading Symbol </link:label>
<link:label id="lab_dei_TradingSymbol_7C83037359D3C8AC7DECCA14300FAB0C_label_en-US" xlink:label="lab_dei_TradingSymbol_7C83037359D3C8AC7DECCA14300FAB0C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Trading Symbol </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2019/dei-2019-01-31.xsd#dei_TradingSymbol" xlink:label="loc_dei_TradingSymbol_7C83037359D3C8AC7DECCA14300FAB0C" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_TradingSymbol_7C83037359D3C8AC7DECCA14300FAB0C" xlink:to="lab_dei_TradingSymbol_7C83037359D3C8AC7DECCA14300FAB0C" xlink:type="arc"/>
<link:label id="lab_dei_SecurityExchangeName_6A720801B2CDDEEE540CCA14300FDBBA_terseLabel_en-US" xlink:label="lab_dei_SecurityExchangeName_6A720801B2CDDEEE540CCA14300FDBBA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Security Exchange Name </link:label>
<link:label id="lab_dei_SecurityExchangeName_6A720801B2CDDEEE540CCA14300FDBBA_label_en-US" xlink:label="lab_dei_SecurityExchangeName_6A720801B2CDDEEE540CCA14300FDBBA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Security Exchange Name </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2019/dei-2019-01-31.xsd#dei_SecurityExchangeName" xlink:label="loc_dei_SecurityExchangeName_6A720801B2CDDEEE540CCA14300FDBBA" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_SecurityExchangeName_6A720801B2CDDEEE540CCA14300FDBBA" xlink:to="lab_dei_SecurityExchangeName_6A720801B2CDDEEE540CCA14300FDBBA" xlink:type="arc"/>
<link:label id="lab_dei_EntityWellKnownSeasonedIssuer_CC744A2230AB27D4E39BCA14300F23E6_terseLabel_en-US" xlink:label="lab_dei_EntityWellKnownSeasonedIssuer_CC744A2230AB27D4E39BCA14300F23E6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Entity Well-known Seasoned Issuer </link:label>
<link:label id="lab_dei_EntityWellKnownSeasonedIssuer_CC744A2230AB27D4E39BCA14300F23E6_label_en-US" xlink:label="lab_dei_EntityWellKnownSeasonedIssuer_CC744A2230AB27D4E39BCA14300F23E6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Entity Well-known Seasoned Issuer </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2019/dei-2019-01-31.xsd#dei_EntityWellKnownSeasonedIssuer" xlink:label="loc_dei_EntityWellKnownSeasonedIssuer_CC744A2230AB27D4E39BCA14300F23E6" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityWellKnownSeasonedIssuer_CC744A2230AB27D4E39BCA14300F23E6" xlink:to="lab_dei_EntityWellKnownSeasonedIssuer_CC744A2230AB27D4E39BCA14300F23E6" xlink:type="arc"/>
<link:label id="lab_dei_EntityVoluntaryFilers_12030BEC6D1FF1E8F78CCA14300F2D61_terseLabel_en-US" xlink:label="lab_dei_EntityVoluntaryFilers_12030BEC6D1FF1E8F78CCA14300F2D61" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Entity Voluntary Filers </link:label>
<link:label id="lab_dei_EntityVoluntaryFilers_12030BEC6D1FF1E8F78CCA14300F2D61_label_en-US" xlink:label="lab_dei_EntityVoluntaryFilers_12030BEC6D1FF1E8F78CCA14300F2D61" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Entity Voluntary Filers </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2019/dei-2019-01-31.xsd#dei_EntityVoluntaryFilers" xlink:label="loc_dei_EntityVoluntaryFilers_12030BEC6D1FF1E8F78CCA14300F2D61" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityVoluntaryFilers_12030BEC6D1FF1E8F78CCA14300F2D61" xlink:to="lab_dei_EntityVoluntaryFilers_12030BEC6D1FF1E8F78CCA14300F2D61" xlink:type="arc"/>
<link:label id="lab_dei_EntityCurrentReportingStatus_FF1CE31643F6444AF8BECA1430106320_terseLabel_en-US" xlink:label="lab_dei_EntityCurrentReportingStatus_FF1CE31643F6444AF8BECA1430106320" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Entity Current Reporting Status </link:label>
<link:label id="lab_dei_EntityCurrentReportingStatus_FF1CE31643F6444AF8BECA1430106320_label_en-US" xlink:label="lab_dei_EntityCurrentReportingStatus_FF1CE31643F6444AF8BECA1430106320" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Entity Current Reporting Status </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2019/dei-2019-01-31.xsd#dei_EntityCurrentReportingStatus" xlink:label="loc_dei_EntityCurrentReportingStatus_FF1CE31643F6444AF8BECA1430106320" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityCurrentReportingStatus_FF1CE31643F6444AF8BECA1430106320" xlink:to="lab_dei_EntityCurrentReportingStatus_FF1CE31643F6444AF8BECA1430106320" xlink:type="arc"/>
<link:label id="lab_dei_EntityInteractiveDataCurrent_09FCD1366A09C78E6C65CA1430108AC2_terseLabel_en-US" xlink:label="lab_dei_EntityInteractiveDataCurrent_09FCD1366A09C78E6C65CA1430108AC2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Entity Interactive Data Current </link:label>
<link:label id="lab_dei_EntityInteractiveDataCurrent_09FCD1366A09C78E6C65CA1430108AC2_label_en-US" xlink:label="lab_dei_EntityInteractiveDataCurrent_09FCD1366A09C78E6C65CA1430108AC2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Entity Interactive Data Current </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2019/dei-2019-01-31.xsd#dei_EntityInteractiveDataCurrent" xlink:label="loc_dei_EntityInteractiveDataCurrent_09FCD1366A09C78E6C65CA1430108AC2" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityInteractiveDataCurrent_09FCD1366A09C78E6C65CA1430108AC2" xlink:to="lab_dei_EntityInteractiveDataCurrent_09FCD1366A09C78E6C65CA1430108AC2" xlink:type="arc"/>
<link:label id="lab_dei_EntityFilerCategory_E30F12EDC358B5E2615ECA143010E6A9_terseLabel_en-US" xlink:label="lab_dei_EntityFilerCategory_E30F12EDC358B5E2615ECA143010E6A9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Entity Filer Category </link:label>
<link:label id="lab_dei_EntityFilerCategory_E30F12EDC358B5E2615ECA143010E6A9_label_en-US" xlink:label="lab_dei_EntityFilerCategory_E30F12EDC358B5E2615ECA143010E6A9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Entity Filer Category </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2019/dei-2019-01-31.xsd#dei_EntityFilerCategory" xlink:label="loc_dei_EntityFilerCategory_E30F12EDC358B5E2615ECA143010E6A9" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityFilerCategory_E30F12EDC358B5E2615ECA143010E6A9" xlink:to="lab_dei_EntityFilerCategory_E30F12EDC358B5E2615ECA143010E6A9" xlink:type="arc"/>
<link:label id="lab_dei_EntitySmallBusiness_E192E9BC4435E33B6C42CA143010B8F6_terseLabel_en-US" xlink:label="lab_dei_EntitySmallBusiness_E192E9BC4435E33B6C42CA143010B8F6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Entity Small Business </link:label>
<link:label id="lab_dei_EntitySmallBusiness_E192E9BC4435E33B6C42CA143010B8F6_label_en-US" xlink:label="lab_dei_EntitySmallBusiness_E192E9BC4435E33B6C42CA143010B8F6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Entity Small Business </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2019/dei-2019-01-31.xsd#dei_EntitySmallBusiness" xlink:label="loc_dei_EntitySmallBusiness_E192E9BC4435E33B6C42CA143010B8F6" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntitySmallBusiness_E192E9BC4435E33B6C42CA143010B8F6" xlink:to="lab_dei_EntitySmallBusiness_E192E9BC4435E33B6C42CA143010B8F6" xlink:type="arc"/>
<link:label id="lab_dei_EntityEmergingGrowthCompany_F8D691C777082E297F27CA143010D0FD_terseLabel_en-US" xlink:label="lab_dei_EntityEmergingGrowthCompany_F8D691C777082E297F27CA143010D0FD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Entity Emerging Growth Company </link:label>
<link:label id="lab_dei_EntityEmergingGrowthCompany_F8D691C777082E297F27CA143010D0FD_label_en-US" xlink:label="lab_dei_EntityEmergingGrowthCompany_F8D691C777082E297F27CA143010D0FD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Entity Emerging Growth Company </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2019/dei-2019-01-31.xsd#dei_EntityEmergingGrowthCompany" xlink:label="loc_dei_EntityEmergingGrowthCompany_F8D691C777082E297F27CA143010D0FD" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityEmergingGrowthCompany_F8D691C777082E297F27CA143010D0FD" xlink:to="lab_dei_EntityEmergingGrowthCompany_F8D691C777082E297F27CA143010D0FD" xlink:type="arc"/>
<link:label id="lab_dei_EntityShellCompany_CB4A2A100DC582DE3C2ACA143010C7DB_terseLabel_en-US" xlink:label="lab_dei_EntityShellCompany_CB4A2A100DC582DE3C2ACA143010C7DB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Entity Shell Company </link:label>
<link:label id="lab_dei_EntityShellCompany_CB4A2A100DC582DE3C2ACA143010C7DB_label_en-US" xlink:label="lab_dei_EntityShellCompany_CB4A2A100DC582DE3C2ACA143010C7DB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Entity Shell Company </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2019/dei-2019-01-31.xsd#dei_EntityShellCompany" xlink:label="loc_dei_EntityShellCompany_CB4A2A100DC582DE3C2ACA143010C7DB" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityShellCompany_CB4A2A100DC582DE3C2ACA143010C7DB" xlink:to="lab_dei_EntityShellCompany_CB4A2A100DC582DE3C2ACA143010C7DB" xlink:type="arc"/>
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<link:label id="lab_dei_EntityPublicFloat_DF6D987BEDE56796B95FCA1430119424_label_en-US" xlink:label="lab_dei_EntityPublicFloat_DF6D987BEDE56796B95FCA1430119424" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Entity Public Float </link:label>
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<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_SharesOutstanding" xlink:label="loc_us-gaap_SharesOutstanding_C254DD6CCA95D149587FE298C53169C7" xlink:type="locator"/>
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<link:label id="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTaxPortionAttributableToParent_B543C08FC7F8D194C63FE298C5325B0C_terseLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTaxPortionAttributableToParent_B543C08FC7F8D194C63FE298C5325B0C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Other comprehensive income (loss) </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossNetOfTaxPortionAttributableToParent" xlink:label="loc_us-gaap_OtherComprehensiveIncomeLossNetOfTaxPortionAttributableToParent_B543C08FC7F8D194C63FE298C5325B0C" xlink:type="locator"/>
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<link:label id="lab_us-gaap_StockIssuedDuringPeriodValueStockOptionsExercised_66D2178DCF6DB6A359E4E298C5321DFC_terseLabel_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodValueStockOptionsExercised_66D2178DCF6DB6A359E4E298C5321DFC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Issuance of common stock upon exercise of options </link:label>
<link:label id="lab_us-gaap_StockIssuedDuringPeriodValueStockOptionsExercised_66D2178DCF6DB6A359E4E298C5321DFC_label_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodValueStockOptionsExercised_66D2178DCF6DB6A359E4E298C5321DFC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Stock Issued During Period, Value, Stock Options Exercised </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_StockIssuedDuringPeriodValueStockOptionsExercised" xlink:label="loc_us-gaap_StockIssuedDuringPeriodValueStockOptionsExercised_66D2178DCF6DB6A359E4E298C5321DFC" xlink:type="locator"/>
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<link:label id="lab_us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised_A282DF185DB621C42F96E298C5325F41_verboseLabel_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised_A282DF185DB621C42F96E298C5325F41" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Issuance of common stock upon exercise of options (in shares) </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised" xlink:label="loc_us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised_A282DF185DB621C42F96E298C5325F41" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised_A282DF185DB621C42F96E298C5325F41" xlink:to="lab_us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised_A282DF185DB621C42F96E298C5325F41" xlink:type="arc"/>
<link:label id="lab_us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue_5A99ED581624313CA6ADE298C53233C2_terseLabel_en-US" xlink:label="lab_us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue_5A99ED581624313CA6ADE298C53233C2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Stock-based compensation expense </link:label>
<link:label id="lab_us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue_5A99ED581624313CA6ADE298C53233C2_label_en-US" xlink:label="lab_us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue_5A99ED581624313CA6ADE298C53233C2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> APIC, Share-based Payment Arrangement, Increase for Cost Recognition </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue" xlink:label="loc_us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue_5A99ED581624313CA6ADE298C53233C2" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue_5A99ED581624313CA6ADE298C53233C2" xlink:to="lab_us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue_5A99ED581624313CA6ADE298C53233C2" xlink:type="arc"/>
<link:label id="lab_us-gaap_CumulativeEffectOfNewAccountingPrincipleInPeriodOfAdoption_D2E0255F802CFD92A7CAE298C53215A8_terseLabel_en-US" xlink:label="lab_us-gaap_CumulativeEffectOfNewAccountingPrincipleInPeriodOfAdoption_D2E0255F802CFD92A7CAE298C53215A8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Cumulative Effect Adjustment of ASU </link:label>
<link:label id="lab_us-gaap_CumulativeEffectOfNewAccountingPrincipleInPeriodOfAdoption_D2E0255F802CFD92A7CAE298C53215A8_label_en-US" xlink:label="lab_us-gaap_CumulativeEffectOfNewAccountingPrincipleInPeriodOfAdoption_D2E0255F802CFD92A7CAE298C53215A8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Cumulative Effect of New Accounting Principle in Period of Adoption </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_CumulativeEffectOfNewAccountingPrincipleInPeriodOfAdoption" xlink:label="loc_us-gaap_CumulativeEffectOfNewAccountingPrincipleInPeriodOfAdoption_D2E0255F802CFD92A7CAE298C53215A8" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CumulativeEffectOfNewAccountingPrincipleInPeriodOfAdoption_D2E0255F802CFD92A7CAE298C53215A8" xlink:to="lab_us-gaap_CumulativeEffectOfNewAccountingPrincipleInPeriodOfAdoption_D2E0255F802CFD92A7CAE298C53215A8" xlink:type="arc"/>
<link:label id="lab_us-gaap_StockholdersEquity_FDF70BC7140849845378E298C532D0C3_periodEndLabel_en-US" xlink:label="lab_us-gaap_StockholdersEquity_FDF70BC7140849845378E298C532D0C3" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US"> Ending Balance </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_StockholdersEquity" xlink:label="loc_us-gaap_StockholdersEquity_FDF70BC7140849845378E298C532D0C3" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockholdersEquity_FDF70BC7140849845378E298C532D0C3" xlink:to="lab_us-gaap_StockholdersEquity_FDF70BC7140849845378E298C532D0C3" xlink:type="arc"/>
<link:label id="lab_us-gaap_SharesOutstanding_9FD58E23C274457ABDCEE298C5338AEB_periodEndLabel_en-US" xlink:label="lab_us-gaap_SharesOutstanding_9FD58E23C274457ABDCEE298C5338AEB" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US"> Ending Balance (in shares) </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_SharesOutstanding" xlink:label="loc_us-gaap_SharesOutstanding_9FD58E23C274457ABDCEE298C5338AEB" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SharesOutstanding_9FD58E23C274457ABDCEE298C5338AEB" xlink:to="lab_us-gaap_SharesOutstanding_9FD58E23C274457ABDCEE298C5338AEB" xlink:type="arc"/>
<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate_528EA1021CFAC33D47B6C8A053F35695_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate_528EA1021CFAC33D47B6C8A053F35695" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Dividend yield </link:label>
<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate_528EA1021CFAC33D47B6C8A053F35695_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate_528EA1021CFAC33D47B6C8A053F35695" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions, Expected Dividend Rate </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate_528EA1021CFAC33D47B6C8A053F35695" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate_528EA1021CFAC33D47B6C8A053F35695" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate_528EA1021CFAC33D47B6C8A053F35695" xlink:type="arc"/>
<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRateMinimum_3BB68C737BF41664AE27C8A053F48688_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRateMinimum_3BB68C737BF41664AE27C8A053F48688" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Expected volatility, minimum </link:label>
<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRateMinimum_3BB68C737BF41664AE27C8A053F48688_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRateMinimum_3BB68C737BF41664AE27C8A053F48688" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions, Expected Volatility Rate, Minimum </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRateMinimum" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRateMinimum_3BB68C737BF41664AE27C8A053F48688" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRateMinimum_3BB68C737BF41664AE27C8A053F48688" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRateMinimum_3BB68C737BF41664AE27C8A053F48688" xlink:type="arc"/>
<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRateMaximum_4787994B59B97FD55838C8A053F4D24F_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRateMaximum_4787994B59B97FD55838C8A053F4D24F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Expected volatility, maximum </link:label>
<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRateMaximum_4787994B59B97FD55838C8A053F4D24F_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRateMaximum_4787994B59B97FD55838C8A053F4D24F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions, Expected Volatility Rate, Maximum </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRateMaximum" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRateMaximum_4787994B59B97FD55838C8A053F4D24F" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRateMaximum_4787994B59B97FD55838C8A053F4D24F" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRateMaximum_4787994B59B97FD55838C8A053F4D24F" xlink:type="arc"/>
<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRateMinimum_016D99FE72D39DAEE12EC8A053F47708_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRateMinimum_016D99FE72D39DAEE12EC8A053F47708" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Risk-free interest rate, minimum </link:label>
<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRateMinimum_016D99FE72D39DAEE12EC8A053F47708_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRateMinimum_016D99FE72D39DAEE12EC8A053F47708" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions, Risk Free Interest Rate, Minimum </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRateMinimum" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRateMinimum_016D99FE72D39DAEE12EC8A053F47708" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRateMinimum_016D99FE72D39DAEE12EC8A053F47708" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRateMinimum_016D99FE72D39DAEE12EC8A053F47708" xlink:type="arc"/>
<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRateMaximum_E24EF7716F8A7D46B170C8A053F43171_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRateMaximum_E24EF7716F8A7D46B170C8A053F43171" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Risk-free interest rate, maximum </link:label>
<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRateMaximum_E24EF7716F8A7D46B170C8A053F43171_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRateMaximum_E24EF7716F8A7D46B170C8A053F43171" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions, Risk Free Interest Rate, Maximum </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRateMaximum" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRateMaximum_E24EF7716F8A7D46B170C8A053F43171" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRateMaximum_E24EF7716F8A7D46B170C8A053F43171" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRateMaximum_E24EF7716F8A7D46B170C8A053F43171" xlink:type="arc"/>
<link:label id="lab_nflx_SharebasedCompensationArrangementbySharebasedPaymentAwardFairValueAssumptionsSuboptimalExerciseFactorMinimum_044425E2B851CAF54791C8A053F46DD7_terseLabel_en-US" xlink:label="lab_nflx_SharebasedCompensationArrangementbySharebasedPaymentAwardFairValueAssumptionsSuboptimalExerciseFactorMinimum_044425E2B851CAF54791C8A053F46DD7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Suboptimal exercise factor, minimum </link:label>
<link:label id="lab_nflx_SharebasedCompensationArrangementbySharebasedPaymentAwardFairValueAssumptionsSuboptimalExerciseFactorMinimum_044425E2B851CAF54791C8A053F46DD7_label_en-US" xlink:label="lab_nflx_SharebasedCompensationArrangementbySharebasedPaymentAwardFairValueAssumptionsSuboptimalExerciseFactorMinimum_044425E2B851CAF54791C8A053F46DD7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions, Suboptimal Exercise Factor, Minimum </link:label>
<link:label id="lab_nflx_SharebasedCompensationArrangementbySharebasedPaymentAwardFairValueAssumptionsSuboptimalExerciseFactorMinimum_044425E2B851CAF54791C8A053F46DD7_documentation_en-US" xlink:label="lab_nflx_SharebasedCompensationArrangementbySharebasedPaymentAwardFairValueAssumptionsSuboptimalExerciseFactorMinimum_044425E2B851CAF54791C8A053F46DD7" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions, Suboptimal Exercise Factor, Minimum </link:label>
<link:loc xlink:href="nflx-20191231.xsd#nflx_SharebasedCompensationArrangementbySharebasedPaymentAwardFairValueAssumptionsSuboptimalExerciseFactorMinimum" xlink:label="loc_nflx_SharebasedCompensationArrangementbySharebasedPaymentAwardFairValueAssumptionsSuboptimalExerciseFactorMinimum_044425E2B851CAF54791C8A053F46DD7" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_nflx_SharebasedCompensationArrangementbySharebasedPaymentAwardFairValueAssumptionsSuboptimalExerciseFactorMinimum_044425E2B851CAF54791C8A053F46DD7" xlink:to="lab_nflx_SharebasedCompensationArrangementbySharebasedPaymentAwardFairValueAssumptionsSuboptimalExerciseFactorMinimum_044425E2B851CAF54791C8A053F46DD7" xlink:type="arc"/>
<link:label id="lab_nflx_SharebasedCompensationArrangementbySharebasedPaymentAwardFairValueAssumptionsSuboptimalExerciseFactorMaximum_6C82214B694D240FA611C8A053F42776_terseLabel_en-US" xlink:label="lab_nflx_SharebasedCompensationArrangementbySharebasedPaymentAwardFairValueAssumptionsSuboptimalExerciseFactorMaximum_6C82214B694D240FA611C8A053F42776" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Suboptimal exercise factor, maximum </link:label>
<link:label id="lab_nflx_SharebasedCompensationArrangementbySharebasedPaymentAwardFairValueAssumptionsSuboptimalExerciseFactorMaximum_6C82214B694D240FA611C8A053F42776_label_en-US" xlink:label="lab_nflx_SharebasedCompensationArrangementbySharebasedPaymentAwardFairValueAssumptionsSuboptimalExerciseFactorMaximum_6C82214B694D240FA611C8A053F42776" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions, Suboptimal Exercise Factor, Maximum </link:label>
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<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ShareBasedCompensation" xlink:label="loc_us-gaap_ShareBasedCompensation_F24A92A3A7A6C2084C36C8A053F547B3" xlink:type="locator"/>
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<link:label id="lab_us-gaap_EmployeeServiceShareBasedCompensationTaxBenefitFromCompensationExpense_0199EEA04BCDFA00FBFFC8A053F5AE05_terseLabel_en-US" xlink:label="lab_us-gaap_EmployeeServiceShareBasedCompensationTaxBenefitFromCompensationExpense_0199EEA04BCDFA00FBFFC8A053F5AE05" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Total income tax impact on provision </link:label>
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<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationTaxBenefitFromCompensationExpense" xlink:label="loc_us-gaap_EmployeeServiceShareBasedCompensationTaxBenefitFromCompensationExpense_0199EEA04BCDFA00FBFFC8A053F5AE05" xlink:type="locator"/>
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<link:label id="lab_nflx_ScheduleOfOrganizationAndSummaryOfSignificantAccountingPoliciesTable_88107436CC2ECE603295E298C51680C1_terseLabel_en-US" xlink:label="lab_nflx_ScheduleOfOrganizationAndSummaryOfSignificantAccountingPoliciesTable_88107436CC2ECE603295E298C51680C1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Schedule of Organization and Summary of Significant Accounting Policies [Table] </link:label>
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<link:label id="lab_srt_ProductOrServiceAxis_90845657D4A0B50E9FEDE298C51641A5_terseLabel_en-US" xlink:label="lab_srt_ProductOrServiceAxis_90845657D4A0B50E9FEDE298C51641A5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Product and Service [Axis] </link:label>
<link:label id="lab_srt_ProductOrServiceAxis_90845657D4A0B50E9FEDE298C51641A5_label_en-US" xlink:label="lab_srt_ProductOrServiceAxis_90845657D4A0B50E9FEDE298C51641A5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Product and Service [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/srt/2019/elts/srt-2019-01-31.xsd#srt_ProductOrServiceAxis" xlink:label="loc_srt_ProductOrServiceAxis_90845657D4A0B50E9FEDE298C51641A5" xlink:type="locator"/>
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<link:label id="lab_srt_ProductsAndServicesDomain_A388958EBF3A9D370332E298C51708CE_terseLabel_en-US" xlink:label="lab_srt_ProductsAndServicesDomain_A388958EBF3A9D370332E298C51708CE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Product and Service [Domain] </link:label>
<link:label id="lab_srt_ProductsAndServicesDomain_A388958EBF3A9D370332E298C51708CE_label_en-US" xlink:label="lab_srt_ProductsAndServicesDomain_A388958EBF3A9D370332E298C51708CE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Product and Service [Domain] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/srt/2019/elts/srt-2019-01-31.xsd#srt_ProductsAndServicesDomain" xlink:label="loc_srt_ProductsAndServicesDomain_A388958EBF3A9D370332E298C51708CE" xlink:type="locator"/>
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<link:label id="lab_nflx_DVDMember_CD4745D1B04452858C0DE298C5174FE8_terseLabel_en-US" xlink:label="lab_nflx_DVDMember_CD4745D1B04452858C0DE298C5174FE8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> DVD </link:label>
<link:label id="lab_nflx_DVDMember_CD4745D1B04452858C0DE298C5174FE8_label_en-US" xlink:label="lab_nflx_DVDMember_CD4745D1B04452858C0DE298C5174FE8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> DVD [Member] </link:label>
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<link:loc xlink:href="nflx-20191231.xsd#nflx_DVDMember" xlink:label="loc_nflx_DVDMember_CD4745D1B04452858C0DE298C5174FE8" xlink:type="locator"/>
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<link:label id="lab_srt_StatementGeographicalAxis_EE14D146A39530F976B8E298C5178FF1_terseLabel_en-US" xlink:label="lab_srt_StatementGeographicalAxis_EE14D146A39530F976B8E298C5178FF1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Geographical [Axis] </link:label>
<link:label id="lab_srt_StatementGeographicalAxis_EE14D146A39530F976B8E298C5178FF1_label_en-US" xlink:label="lab_srt_StatementGeographicalAxis_EE14D146A39530F976B8E298C5178FF1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Geographical [Axis] </link:label>
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<link:label id="lab_country_US_C3782E010284EC450DE9E298C51878ED_label_en-US" xlink:label="lab_country_US_C3782E010284EC450DE9E298C51878ED" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> UNITED STATES </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/country/2017/country-2017-01-31.xsd#country_US" xlink:label="loc_country_US_C3782E010284EC450DE9E298C51878ED" xlink:type="locator"/>
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<link:label id="lab_us-gaap_TypeOfAdoptionMember_1844C3C136728D6D41AEE298C519D958_terseLabel_en-US" xlink:label="lab_us-gaap_TypeOfAdoptionMember_1844C3C136728D6D41AEE298C519D958" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Type of Adoption [Domain] </link:label>
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<link:label id="lab_us-gaap_IncomeStatementLocationAxis_B8976A0BCB9C696D7E4BE298C51ADA84_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeStatementLocationAxis_B8976A0BCB9C696D7E4BE298C51ADA84" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Income Statement Location [Axis] </link:label>
<link:label id="lab_us-gaap_IncomeStatementLocationAxis_B8976A0BCB9C696D7E4BE298C51ADA84_label_en-US" xlink:label="lab_us-gaap_IncomeStatementLocationAxis_B8976A0BCB9C696D7E4BE298C51ADA84" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Income Statement Location [Axis] </link:label>
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<link:label id="lab_us-gaap_IncomeStatementLocationDomain_592D93141A272FB632C9E298C51A42DB_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeStatementLocationDomain_592D93141A272FB632C9E298C51A42DB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Income Statement Location [Domain] </link:label>
<link:label id="lab_us-gaap_IncomeStatementLocationDomain_592D93141A272FB632C9E298C51A42DB_label_en-US" xlink:label="lab_us-gaap_IncomeStatementLocationDomain_592D93141A272FB632C9E298C51A42DB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Income Statement Location [Domain] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_IncomeStatementLocationDomain" xlink:label="loc_us-gaap_IncomeStatementLocationDomain_592D93141A272FB632C9E298C51A42DB" xlink:type="locator"/>
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<link:label id="lab_nflx_InterestAndOtherIncomeExpenseMember_DA9713494371379F563AE298C51B58E2_terseLabel_en-US" xlink:label="lab_nflx_InterestAndOtherIncomeExpenseMember_DA9713494371379F563AE298C51B58E2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Interest and Other Income (Expense) </link:label>
<link:label id="lab_nflx_InterestAndOtherIncomeExpenseMember_DA9713494371379F563AE298C51B58E2_label_en-US" xlink:label="lab_nflx_InterestAndOtherIncomeExpenseMember_DA9713494371379F563AE298C51B58E2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Interest And Other Income (Expense) [Member] </link:label>
<link:label id="lab_nflx_InterestAndOtherIncomeExpenseMember_DA9713494371379F563AE298C51B58E2_documentation_en-US" xlink:label="lab_nflx_InterestAndOtherIncomeExpenseMember_DA9713494371379F563AE298C51B58E2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Interest And Other Income (Expense) [Member] </link:label>
<link:loc xlink:href="nflx-20191231.xsd#nflx_InterestAndOtherIncomeExpenseMember" xlink:label="loc_nflx_InterestAndOtherIncomeExpenseMember_DA9713494371379F563AE298C51B58E2" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_nflx_InterestAndOtherIncomeExpenseMember_DA9713494371379F563AE298C51B58E2" xlink:to="lab_nflx_InterestAndOtherIncomeExpenseMember_DA9713494371379F563AE298C51B58E2" xlink:type="arc"/>
<link:label id="lab_nflx_OrganizationAndSummaryOfSignificantAccountingPoliciesLineItems_16CCD1311503B7F225DDE298C51B733D_terseLabel_en-US" xlink:label="lab_nflx_OrganizationAndSummaryOfSignificantAccountingPoliciesLineItems_16CCD1311503B7F225DDE298C51B733D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Organization And Summary Of Significant Accounting Policies [Line Items] </link:label>
<link:label id="lab_nflx_OrganizationAndSummaryOfSignificantAccountingPoliciesLineItems_16CCD1311503B7F225DDE298C51B733D_label_en-US" xlink:label="lab_nflx_OrganizationAndSummaryOfSignificantAccountingPoliciesLineItems_16CCD1311503B7F225DDE298C51B733D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Organization And Summary Of Significant Accounting Policies [Line Items] </link:label>
<link:label id="lab_nflx_OrganizationAndSummaryOfSignificantAccountingPoliciesLineItems_16CCD1311503B7F225DDE298C51B733D_documentation_en-US" xlink:label="lab_nflx_OrganizationAndSummaryOfSignificantAccountingPoliciesLineItems_16CCD1311503B7F225DDE298C51B733D" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Organization And Summary Of Significant Accounting Policies [Line Items] </link:label>
<link:loc xlink:href="nflx-20191231.xsd#nflx_OrganizationAndSummaryOfSignificantAccountingPoliciesLineItems" xlink:label="loc_nflx_OrganizationAndSummaryOfSignificantAccountingPoliciesLineItems_16CCD1311503B7F225DDE298C51B733D" xlink:type="locator"/>
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<link:label id="lab_nflx_NumberOfDVDSubscriptionMembers_33CD686695A6E4F2C41AE298C51BEAAD_terseLabel_en-US" xlink:label="lab_nflx_NumberOfDVDSubscriptionMembers_33CD686695A6E4F2C41AE298C51BEAAD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Number of DVD subscription members (over) </link:label>
<link:label id="lab_nflx_NumberOfDVDSubscriptionMembers_33CD686695A6E4F2C41AE298C51BEAAD_label_en-US" xlink:label="lab_nflx_NumberOfDVDSubscriptionMembers_33CD686695A6E4F2C41AE298C51BEAAD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Number Of DVD Subscription Members </link:label>
<link:label id="lab_nflx_NumberOfDVDSubscriptionMembers_33CD686695A6E4F2C41AE298C51BEAAD_documentation_en-US" xlink:label="lab_nflx_NumberOfDVDSubscriptionMembers_33CD686695A6E4F2C41AE298C51BEAAD" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Number Of DVD Subscription Members </link:label>
<link:loc xlink:href="nflx-20191231.xsd#nflx_NumberOfDVDSubscriptionMembers" xlink:label="loc_nflx_NumberOfDVDSubscriptionMembers_33CD686695A6E4F2C41AE298C51BEAAD" xlink:type="locator"/>
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<link:label id="lab_nflx_NumberofStreamingMembers_226ADCA8EA1397C174BCE298C51B6CDF_terseLabel_en-US" xlink:label="lab_nflx_NumberofStreamingMembers_226ADCA8EA1397C174BCE298C51B6CDF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Number of streaming members (over) </link:label>
<link:label id="lab_nflx_NumberofStreamingMembers_226ADCA8EA1397C174BCE298C51B6CDF_label_en-US" xlink:label="lab_nflx_NumberofStreamingMembers_226ADCA8EA1397C174BCE298C51B6CDF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Number of Streaming Members </link:label>
<link:label id="lab_nflx_NumberofStreamingMembers_226ADCA8EA1397C174BCE298C51B6CDF_documentation_en-US" xlink:label="lab_nflx_NumberofStreamingMembers_226ADCA8EA1397C174BCE298C51B6CDF" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Number of Streaming Members </link:label>
<link:loc xlink:href="nflx-20191231.xsd#nflx_NumberofStreamingMembers" xlink:label="loc_nflx_NumberofStreamingMembers_226ADCA8EA1397C174BCE298C51B6CDF" xlink:type="locator"/>
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<link:label id="lab_us-gaap_NumberOfCountriesInWhichEntityOperates_B289B02FD07CE4FD87CBE298C51BE3A2_terseLabel_en-US" xlink:label="lab_us-gaap_NumberOfCountriesInWhichEntityOperates_B289B02FD07CE4FD87CBE298C51BE3A2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Number of countries (over) </link:label>
<link:label id="lab_us-gaap_NumberOfCountriesInWhichEntityOperates_B289B02FD07CE4FD87CBE298C51BE3A2_label_en-US" xlink:label="lab_us-gaap_NumberOfCountriesInWhichEntityOperates_B289B02FD07CE4FD87CBE298C51BE3A2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Number of Countries in which Entity Operates </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_NumberOfCountriesInWhichEntityOperates" xlink:label="loc_us-gaap_NumberOfCountriesInWhichEntityOperates_B289B02FD07CE4FD87CBE298C51BE3A2" xlink:type="locator"/>
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<link:label id="lab_us-gaap_OperatingLeaseRightOfUseAsset_9662791261FA781D8FADE298C51CE301_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeaseRightOfUseAsset_9662791261FA781D8FADE298C51CE301" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Operating lease right-of-use assets </link:label>
<link:label id="lab_us-gaap_OperatingLeaseRightOfUseAsset_9662791261FA781D8FADE298C51CE301_label_en-US" xlink:label="lab_us-gaap_OperatingLeaseRightOfUseAsset_9662791261FA781D8FADE298C51CE301" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Operating Lease, Right-of-Use Asset </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_OperatingLeaseRightOfUseAsset" xlink:label="loc_us-gaap_OperatingLeaseRightOfUseAsset_9662791261FA781D8FADE298C51CE301" xlink:type="locator"/>
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<link:label id="lab_us-gaap_OperatingLeaseLiability_9D0AA3848D0F3EDB9734E298C51CF5F0_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeaseLiability_9D0AA3848D0F3EDB9734E298C51CF5F0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Operating lease liabilities </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_OperatingLeaseLiability" xlink:label="loc_us-gaap_OperatingLeaseLiability_9D0AA3848D0F3EDB9734E298C51CF5F0" xlink:type="locator"/>
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<link:label id="lab_nflx_ContentAssetsAmortizationPeriodCap_151C10B680B6C88701E5E298C51CC860_terseLabel_en-US" xlink:label="lab_nflx_ContentAssetsAmortizationPeriodCap_151C10B680B6C88701E5E298C51CC860" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Content assets amortization period cap </link:label>
<link:label id="lab_nflx_ContentAssetsAmortizationPeriodCap_151C10B680B6C88701E5E298C51CC860_label_en-US" xlink:label="lab_nflx_ContentAssetsAmortizationPeriodCap_151C10B680B6C88701E5E298C51CC860" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Content Assets, Amortization Period Cap </link:label>
<link:label id="lab_nflx_ContentAssetsAmortizationPeriodCap_151C10B680B6C88701E5E298C51CC860_documentation_en-US" xlink:label="lab_nflx_ContentAssetsAmortizationPeriodCap_151C10B680B6C88701E5E298C51CC860" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Content Assets, Amortization Period Cap </link:label>
<link:loc xlink:href="nflx-20191231.xsd#nflx_ContentAssetsAmortizationPeriodCap" xlink:label="loc_nflx_ContentAssetsAmortizationPeriodCap_151C10B680B6C88701E5E298C51CC860" xlink:type="locator"/>
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<link:label id="lab_us-gaap_PropertyPlantAndEquipmentUsefulLife_6431E1D4BE083C83E13AE298C51C5D83_verboseLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentUsefulLife_6431E1D4BE083C83E13AE298C51C5D83" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Property and equipment estimated useful life </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_PropertyPlantAndEquipmentUsefulLife" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentUsefulLife_6431E1D4BE083C83E13AE298C51C5D83" xlink:type="locator"/>
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<link:label id="lab_nflx_AverageProducedContentAssetAmortizationPercentage_95939CDAD1CF8DEEB697E298C51CA446_terseLabel_en-US" xlink:label="lab_nflx_AverageProducedContentAssetAmortizationPercentage_95939CDAD1CF8DEEB697E298C51CA446" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Average produced content asset amortization percentage (over) </link:label>
<link:label id="lab_nflx_AverageProducedContentAssetAmortizationPercentage_95939CDAD1CF8DEEB697E298C51CA446_label_en-US" xlink:label="lab_nflx_AverageProducedContentAssetAmortizationPercentage_95939CDAD1CF8DEEB697E298C51CA446" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Average Produced Content Asset Amortization Percentage </link:label>
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<link:loc xlink:href="nflx-20191231.xsd#nflx_AverageProducedContentAssetAmortizationPercentage" xlink:label="loc_nflx_AverageProducedContentAssetAmortizationPercentage_95939CDAD1CF8DEEB697E298C51CA446" xlink:type="locator"/>
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<link:label id="lab_nflx_AverageProducedContentAssetAmortizationPeriod_254F981778BDBCD23F12E298C51CADF5_terseLabel_en-US" xlink:label="lab_nflx_AverageProducedContentAssetAmortizationPeriod_254F981778BDBCD23F12E298C51CADF5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Average produced content asset amortization period </link:label>
<link:label id="lab_nflx_AverageProducedContentAssetAmortizationPeriod_254F981778BDBCD23F12E298C51CADF5_label_en-US" xlink:label="lab_nflx_AverageProducedContentAssetAmortizationPeriod_254F981778BDBCD23F12E298C51CADF5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Average Produced Content Asset Amortization Period </link:label>
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<link:loc xlink:href="nflx-20191231.xsd#nflx_AverageProducedContentAssetAmortizationPeriod" xlink:label="loc_nflx_AverageProducedContentAssetAmortizationPeriod_254F981778BDBCD23F12E298C51CADF5" xlink:type="locator"/>
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<link:label id="lab_us-gaap_IncreaseDecreaseInContractWithCustomerLiability_BC517C0E7F37FA682BADE298C51D77B5_verboseLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInContractWithCustomerLiability_BC517C0E7F37FA682BADE298C51D77B5" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Increase in deferred revenue </link:label>
<link:label id="lab_us-gaap_IncreaseDecreaseInContractWithCustomerLiability_BC517C0E7F37FA682BADE298C51D77B5_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInContractWithCustomerLiability_BC517C0E7F37FA682BADE298C51D77B5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Increase (Decrease) in Contract with Customer, Liability </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_IncreaseDecreaseInContractWithCustomerLiability" xlink:label="loc_us-gaap_IncreaseDecreaseInContractWithCustomerLiability_BC517C0E7F37FA682BADE298C51D77B5" xlink:type="locator"/>
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<link:label id="lab_us-gaap_AdvertisingExpense_FBE4975D1018581F8DBBE298C51DFCEC_terseLabel_en-US" xlink:label="lab_us-gaap_AdvertisingExpense_FBE4975D1018581F8DBBE298C51DFCEC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Advertising expense </link:label>
<link:label id="lab_us-gaap_AdvertisingExpense_FBE4975D1018581F8DBBE298C51DFCEC_label_en-US" xlink:label="lab_us-gaap_AdvertisingExpense_FBE4975D1018581F8DBBE298C51DFCEC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Advertising Expense </link:label>
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<link:label id="lab_us-gaap_ResearchAndDevelopmentExpense_D52D19E717DFC209206EE298C51D3B6B_terseLabel_en-US" xlink:label="lab_us-gaap_ResearchAndDevelopmentExpense_D52D19E717DFC209206EE298C51D3B6B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Technology and development </link:label>
<link:label id="lab_us-gaap_ResearchAndDevelopmentExpense_D52D19E717DFC209206EE298C51D3B6B_label_en-US" xlink:label="lab_us-gaap_ResearchAndDevelopmentExpense_D52D19E717DFC209206EE298C51D3B6B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Research and Development Expense </link:label>
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<link:label id="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInNextTwelveMonths_AFAB379A62197A6F7A5AD23C16A0685C_label_en-US" xlink:label="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInNextTwelveMonths_AFAB379A62197A6F7A5AD23C16A0685C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Long-term Debt, Maturities, Repayments of Principal in Next Twelve Months </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInNextTwelveMonths" xlink:label="loc_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInNextTwelveMonths_AFAB379A62197A6F7A5AD23C16A0685C" xlink:type="locator"/>
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<link:label id="lab_us-gaap_LongTermDebtMaturingInYearsTwoAndThree_A5D3E3ECDA3383397CB8D23C16A1937F_terseLabel_en-US" xlink:label="lab_us-gaap_LongTermDebtMaturingInYearsTwoAndThree_A5D3E3ECDA3383397CB8D23C16A1937F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Due after one year and through three years </link:label>
<link:label id="lab_us-gaap_LongTermDebtMaturingInYearsTwoAndThree_A5D3E3ECDA3383397CB8D23C16A1937F_label_en-US" xlink:label="lab_us-gaap_LongTermDebtMaturingInYearsTwoAndThree_A5D3E3ECDA3383397CB8D23C16A1937F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Long-term Debt, Maturing in Years Two and Three </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_LongTermDebtMaturingInYearsTwoAndThree" xlink:label="loc_us-gaap_LongTermDebtMaturingInYearsTwoAndThree_A5D3E3ECDA3383397CB8D23C16A1937F" xlink:type="locator"/>
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<link:label id="lab_us-gaap_LongTermDebtMaturingInYearsFourAndFive_6D9599F5E320D1A0A4D5D23C16A1B528_terseLabel_en-US" xlink:label="lab_us-gaap_LongTermDebtMaturingInYearsFourAndFive_6D9599F5E320D1A0A4D5D23C16A1B528" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Due after three years and through five years </link:label>
<link:label id="lab_us-gaap_LongTermDebtMaturingInYearsFourAndFive_6D9599F5E320D1A0A4D5D23C16A1B528_label_en-US" xlink:label="lab_us-gaap_LongTermDebtMaturingInYearsFourAndFive_6D9599F5E320D1A0A4D5D23C16A1B528" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Long-term Debt, Maturing in Years Four and Five </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_LongTermDebtMaturingInYearsFourAndFive" xlink:label="loc_us-gaap_LongTermDebtMaturingInYearsFourAndFive_6D9599F5E320D1A0A4D5D23C16A1B528" xlink:type="locator"/>
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<link:label id="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalAfterYearFive_19F2D5E824D826843D77D23C16A1C0AB_terseLabel_en-US" xlink:label="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalAfterYearFive_19F2D5E824D826843D77D23C16A1C0AB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Due after five years </link:label>
<link:label id="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalAfterYearFive_19F2D5E824D826843D77D23C16A1C0AB_label_en-US" xlink:label="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalAfterYearFive_19F2D5E824D826843D77D23C16A1C0AB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Long-term Debt, Maturities, Repayments of Principal after Year Five </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalAfterYearFive" xlink:label="loc_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalAfterYearFive_19F2D5E824D826843D77D23C16A1C0AB" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalAfterYearFive_19F2D5E824D826843D77D23C16A1C0AB" xlink:to="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalAfterYearFive_19F2D5E824D826843D77D23C16A1C0AB" xlink:type="arc"/>
<link:label id="lab_us-gaap_LongTermDebt_625AA7CB5EAA091BCB55D23C16A1C29B_totalLabel_en-US" xlink:label="lab_us-gaap_LongTermDebt_625AA7CB5EAA091BCB55D23C16A1C29B" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US"> Total debt obligations </link:label>
<link:label id="lab_us-gaap_LongTermDebt_625AA7CB5EAA091BCB55D23C16A1C29B_label_en-US" xlink:label="lab_us-gaap_LongTermDebt_625AA7CB5EAA091BCB55D23C16A1C29B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Long-term Debt </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_LongTermDebt" xlink:label="loc_us-gaap_LongTermDebt_625AA7CB5EAA091BCB55D23C16A1C29B" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongTermDebt_625AA7CB5EAA091BCB55D23C16A1C29B" xlink:to="lab_us-gaap_LongTermDebt_625AA7CB5EAA091BCB55D23C16A1C29B" xlink:type="arc"/>
<link:label id="lab_us-gaap_OrganizationConsolidationAndPresentationOfFinancialStatementsDisclosureAndSignificantAccountingPoliciesTextBlock_9B96115D9FC9B1DB4A0AD23C16AB8E5F_terseLabel_en-US" xlink:label="lab_us-gaap_OrganizationConsolidationAndPresentationOfFinancialStatementsDisclosureAndSignificantAccountingPoliciesTextBlock_9B96115D9FC9B1DB4A0AD23C16AB8E5F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Organization and Summary of Significant Accounting Policies </link:label>
<link:label id="lab_us-gaap_OrganizationConsolidationAndPresentationOfFinancialStatementsDisclosureAndSignificantAccountingPoliciesTextBlock_9B96115D9FC9B1DB4A0AD23C16AB8E5F_label_en-US" xlink:label="lab_us-gaap_OrganizationConsolidationAndPresentationOfFinancialStatementsDisclosureAndSignificantAccountingPoliciesTextBlock_9B96115D9FC9B1DB4A0AD23C16AB8E5F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Organization, Consolidation and Presentation of Financial Statements Disclosure and Significant Accounting Policies [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_OrganizationConsolidationAndPresentationOfFinancialStatementsDisclosureAndSignificantAccountingPoliciesTextBlock" xlink:label="loc_us-gaap_OrganizationConsolidationAndPresentationOfFinancialStatementsDisclosureAndSignificantAccountingPoliciesTextBlock_9B96115D9FC9B1DB4A0AD23C16AB8E5F" xlink:type="locator"/>
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<link:label id="lab_us-gaap_DebtInstrumentTable_F4EAA7FF06F5EB69F2E6E298C4B87D20_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentTable_F4EAA7FF06F5EB69F2E6E298C4B87D20" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Schedule of Long-term Debt Instruments [Table] </link:label>
<link:label id="lab_us-gaap_DebtInstrumentTable_F4EAA7FF06F5EB69F2E6E298C4B87D20_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentTable_F4EAA7FF06F5EB69F2E6E298C4B87D20" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Schedule of Long-term Debt Instruments [Table] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_DebtInstrumentTable" xlink:label="loc_us-gaap_DebtInstrumentTable_F4EAA7FF06F5EB69F2E6E298C4B87D20" xlink:type="locator"/>
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<link:label id="lab_us-gaap_LongtermDebtTypeAxis_BF3C631BD35394B41092E298C4B8CF9E_terseLabel_en-US" xlink:label="lab_us-gaap_LongtermDebtTypeAxis_BF3C631BD35394B41092E298C4B8CF9E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Long-term Debt, Type [Axis] </link:label>
<link:label id="lab_us-gaap_LongtermDebtTypeAxis_BF3C631BD35394B41092E298C4B8CF9E_label_en-US" xlink:label="lab_us-gaap_LongtermDebtTypeAxis_BF3C631BD35394B41092E298C4B8CF9E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Long-term Debt, Type [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_LongtermDebtTypeAxis" xlink:label="loc_us-gaap_LongtermDebtTypeAxis_BF3C631BD35394B41092E298C4B8CF9E" xlink:type="locator"/>
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<link:label id="lab_us-gaap_LongtermDebtTypeDomain_851B6942314D3C0BDE79E298C4B801D9_terseLabel_en-US" xlink:label="lab_us-gaap_LongtermDebtTypeDomain_851B6942314D3C0BDE79E298C4B801D9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Long-term Debt, Type [Domain] </link:label>
<link:label id="lab_us-gaap_LongtermDebtTypeDomain_851B6942314D3C0BDE79E298C4B801D9_label_en-US" xlink:label="lab_us-gaap_LongtermDebtTypeDomain_851B6942314D3C0BDE79E298C4B801D9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Long-term Debt, Type [Domain] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_LongtermDebtTypeDomain" xlink:label="loc_us-gaap_LongtermDebtTypeDomain_851B6942314D3C0BDE79E298C4B801D9" xlink:type="locator"/>
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<link:label id="lab_us-gaap_SeniorNotesMember_1A4583B1F6AC9BD19C0BE298C4B9D5F8_terseLabel_en-US" xlink:label="lab_us-gaap_SeniorNotesMember_1A4583B1F6AC9BD19C0BE298C4B9D5F8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Senior Notes </link:label>
<link:label id="lab_us-gaap_SeniorNotesMember_1A4583B1F6AC9BD19C0BE298C4B9D5F8_label_en-US" xlink:label="lab_us-gaap_SeniorNotesMember_1A4583B1F6AC9BD19C0BE298C4B9D5F8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Senior Notes [Member] </link:label>
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<link:label id="lab_us-gaap_DebtInstrumentAxis_1E314BFBE8D64940D39AE298C4B98A62_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentAxis_1E314BFBE8D64940D39AE298C4B98A62" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Debt Instrument [Axis] </link:label>
<link:label id="lab_us-gaap_DebtInstrumentAxis_1E314BFBE8D64940D39AE298C4B98A62_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentAxis_1E314BFBE8D64940D39AE298C4B98A62" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Debt Instrument [Axis] </link:label>
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<link:label id="lab_us-gaap_DebtInstrumentNameDomain_C9A13B0B5732DBCFE54FE298C4B9E63A_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentNameDomain_C9A13B0B5732DBCFE54FE298C4B9E63A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Debt Instrument, Name [Domain] </link:label>
<link:label id="lab_us-gaap_DebtInstrumentNameDomain_C9A13B0B5732DBCFE54FE298C4B9E63A_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentNameDomain_C9A13B0B5732DBCFE54FE298C4B9E63A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Debt Instrument, Name [Domain] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_DebtInstrumentNameDomain" xlink:label="loc_us-gaap_DebtInstrumentNameDomain_C9A13B0B5732DBCFE54FE298C4B9E63A" xlink:type="locator"/>
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<link:label id="lab_nflx_FivePointThreeSevenFivePercentSeniorNotesMember_268D26A4ED213020AA8CE298C4B978A4_terseLabel_en-US" xlink:label="lab_nflx_FivePointThreeSevenFivePercentSeniorNotesMember_268D26A4ED213020AA8CE298C4B978A4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> 5.375% Senior Notes </link:label>
<link:label id="lab_nflx_FivePointThreeSevenFivePercentSeniorNotesMember_268D26A4ED213020AA8CE298C4B978A4_label_en-US" xlink:label="lab_nflx_FivePointThreeSevenFivePercentSeniorNotesMember_268D26A4ED213020AA8CE298C4B978A4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Five Point Three Seven Five Percent Senior Notes [Member] </link:label>
<link:label id="lab_nflx_FivePointThreeSevenFivePercentSeniorNotesMember_268D26A4ED213020AA8CE298C4B978A4_documentation_en-US" xlink:label="lab_nflx_FivePointThreeSevenFivePercentSeniorNotesMember_268D26A4ED213020AA8CE298C4B978A4" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Five Point Three Seven Five Percent Senior Notes [Member] </link:label>
<link:loc xlink:href="nflx-20191231.xsd#nflx_FivePointThreeSevenFivePercentSeniorNotesMember" xlink:label="loc_nflx_FivePointThreeSevenFivePercentSeniorNotesMember_268D26A4ED213020AA8CE298C4B978A4" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_nflx_FivePointThreeSevenFivePercentSeniorNotesMember_268D26A4ED213020AA8CE298C4B978A4" xlink:to="lab_nflx_FivePointThreeSevenFivePercentSeniorNotesMember_268D26A4ED213020AA8CE298C4B978A4" xlink:type="arc"/>
<link:label id="lab_nflx_FivePointFiveZeroPercentSeniorNotesMember_1D3FD196ED30B8EE0081E298C4BAC7C4_terseLabel_en-US" xlink:label="lab_nflx_FivePointFiveZeroPercentSeniorNotesMember_1D3FD196ED30B8EE0081E298C4BAC7C4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> 5.500% Senior Notes </link:label>
<link:label id="lab_nflx_FivePointFiveZeroPercentSeniorNotesMember_1D3FD196ED30B8EE0081E298C4BAC7C4_label_en-US" xlink:label="lab_nflx_FivePointFiveZeroPercentSeniorNotesMember_1D3FD196ED30B8EE0081E298C4BAC7C4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Five Point Five Zero Percent Senior Notes [Member] </link:label>
<link:label id="lab_nflx_FivePointFiveZeroPercentSeniorNotesMember_1D3FD196ED30B8EE0081E298C4BAC7C4_documentation_en-US" xlink:label="lab_nflx_FivePointFiveZeroPercentSeniorNotesMember_1D3FD196ED30B8EE0081E298C4BAC7C4" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Five Point Five Zero Percent Senior Notes [Member] </link:label>
<link:loc xlink:href="nflx-20191231.xsd#nflx_FivePointFiveZeroPercentSeniorNotesMember" xlink:label="loc_nflx_FivePointFiveZeroPercentSeniorNotesMember_1D3FD196ED30B8EE0081E298C4BAC7C4" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_nflx_FivePointFiveZeroPercentSeniorNotesMember_1D3FD196ED30B8EE0081E298C4BAC7C4" xlink:to="lab_nflx_FivePointFiveZeroPercentSeniorNotesMember_1D3FD196ED30B8EE0081E298C4BAC7C4" xlink:type="arc"/>
<link:label id="lab_nflx_FivePointSevenFivePercentSeniorNotesMember_A222B27FDE7542854BC0E298C4BAF385_terseLabel_en-US" xlink:label="lab_nflx_FivePointSevenFivePercentSeniorNotesMember_A222B27FDE7542854BC0E298C4BAF385" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> 5.750% Senior Notes </link:label>
<link:label id="lab_nflx_FivePointSevenFivePercentSeniorNotesMember_A222B27FDE7542854BC0E298C4BAF385_label_en-US" xlink:label="lab_nflx_FivePointSevenFivePercentSeniorNotesMember_A222B27FDE7542854BC0E298C4BAF385" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Five Point Seven Five Percent Senior Notes [Member] </link:label>
<link:label id="lab_nflx_FivePointSevenFivePercentSeniorNotesMember_A222B27FDE7542854BC0E298C4BAF385_documentation_en-US" xlink:label="lab_nflx_FivePointSevenFivePercentSeniorNotesMember_A222B27FDE7542854BC0E298C4BAF385" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Five Point Seven Five Percent Senior Notes [Member] </link:label>
<link:loc xlink:href="nflx-20191231.xsd#nflx_FivePointSevenFivePercentSeniorNotesMember" xlink:label="loc_nflx_FivePointSevenFivePercentSeniorNotesMember_A222B27FDE7542854BC0E298C4BAF385" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_nflx_FivePointSevenFivePercentSeniorNotesMember_A222B27FDE7542854BC0E298C4BAF385" xlink:to="lab_nflx_FivePointSevenFivePercentSeniorNotesMember_A222B27FDE7542854BC0E298C4BAF385" xlink:type="arc"/>
<link:label id="lab_nflx_FivePointEightSevenFivePercentSeniorNotesMember_E80F4A1E361099C55A31E298C4BA41E1_terseLabel_en-US" xlink:label="lab_nflx_FivePointEightSevenFivePercentSeniorNotesMember_E80F4A1E361099C55A31E298C4BA41E1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> 5.875% Senior Notes </link:label>
<link:label id="lab_nflx_FivePointEightSevenFivePercentSeniorNotesMember_E80F4A1E361099C55A31E298C4BA41E1_label_en-US" xlink:label="lab_nflx_FivePointEightSevenFivePercentSeniorNotesMember_E80F4A1E361099C55A31E298C4BA41E1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Five Point Eight Seven Five Percent Senior Notes [Member] </link:label>
<link:label id="lab_nflx_FivePointEightSevenFivePercentSeniorNotesMember_E80F4A1E361099C55A31E298C4BA41E1_documentation_en-US" xlink:label="lab_nflx_FivePointEightSevenFivePercentSeniorNotesMember_E80F4A1E361099C55A31E298C4BA41E1" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Five Point Eight Seven Five Percent Senior Notes [Member] </link:label>
<link:loc xlink:href="nflx-20191231.xsd#nflx_FivePointEightSevenFivePercentSeniorNotesMember" xlink:label="loc_nflx_FivePointEightSevenFivePercentSeniorNotesMember_E80F4A1E361099C55A31E298C4BA41E1" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_nflx_FivePointEightSevenFivePercentSeniorNotesMember_E80F4A1E361099C55A31E298C4BA41E1" xlink:to="lab_nflx_FivePointEightSevenFivePercentSeniorNotesMember_E80F4A1E361099C55A31E298C4BA41E1" xlink:type="arc"/>
<link:label id="lab_nflx_FourPointThreeSevenFivePercentSeniorNotesMember_0493924C9E8CFAAA3E22E298C4BA6E00_terseLabel_en-US" xlink:label="lab_nflx_FourPointThreeSevenFivePercentSeniorNotesMember_0493924C9E8CFAAA3E22E298C4BA6E00" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> 4.375% Senior Notes </link:label>
<link:label id="lab_nflx_FourPointThreeSevenFivePercentSeniorNotesMember_0493924C9E8CFAAA3E22E298C4BA6E00_label_en-US" xlink:label="lab_nflx_FourPointThreeSevenFivePercentSeniorNotesMember_0493924C9E8CFAAA3E22E298C4BA6E00" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Four Point Three Seven Five Percent Senior Notes [Member] </link:label>
<link:label id="lab_nflx_FourPointThreeSevenFivePercentSeniorNotesMember_0493924C9E8CFAAA3E22E298C4BA6E00_documentation_en-US" xlink:label="lab_nflx_FourPointThreeSevenFivePercentSeniorNotesMember_0493924C9E8CFAAA3E22E298C4BA6E00" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Four Point Three Seven Five Percent Senior Notes [Member] </link:label>
<link:loc xlink:href="nflx-20191231.xsd#nflx_FourPointThreeSevenFivePercentSeniorNotesMember" xlink:label="loc_nflx_FourPointThreeSevenFivePercentSeniorNotesMember_0493924C9E8CFAAA3E22E298C4BA6E00" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_nflx_FourPointThreeSevenFivePercentSeniorNotesMember_0493924C9E8CFAAA3E22E298C4BA6E00" xlink:to="lab_nflx_FourPointThreeSevenFivePercentSeniorNotesMember_0493924C9E8CFAAA3E22E298C4BA6E00" xlink:type="arc"/>
<link:label id="lab_nflx_ThreePointSixTwoFivePercentSeniorNotesMember_87CAD160099CDC874C28E298C4BB806A_terseLabel_en-US" xlink:label="lab_nflx_ThreePointSixTwoFivePercentSeniorNotesMember_87CAD160099CDC874C28E298C4BB806A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> 3.625% Senior Notes </link:label>
<link:label id="lab_nflx_ThreePointSixTwoFivePercentSeniorNotesMember_87CAD160099CDC874C28E298C4BB806A_label_en-US" xlink:label="lab_nflx_ThreePointSixTwoFivePercentSeniorNotesMember_87CAD160099CDC874C28E298C4BB806A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Three Point Six Two Five Percent Senior Notes [Member] </link:label>
<link:label id="lab_nflx_ThreePointSixTwoFivePercentSeniorNotesMember_87CAD160099CDC874C28E298C4BB806A_documentation_en-US" xlink:label="lab_nflx_ThreePointSixTwoFivePercentSeniorNotesMember_87CAD160099CDC874C28E298C4BB806A" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Three Point Six Two Five Percent Senior Notes [Member] </link:label>
<link:loc xlink:href="nflx-20191231.xsd#nflx_ThreePointSixTwoFivePercentSeniorNotesMember" xlink:label="loc_nflx_ThreePointSixTwoFivePercentSeniorNotesMember_87CAD160099CDC874C28E298C4BB806A" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_nflx_ThreePointSixTwoFivePercentSeniorNotesMember_87CAD160099CDC874C28E298C4BB806A" xlink:to="lab_nflx_ThreePointSixTwoFivePercentSeniorNotesMember_87CAD160099CDC874C28E298C4BB806A" xlink:type="arc"/>
<link:label id="lab_nflx_FourPointEightSevenFivePercentSeniorNotesMember_7D585E5F927CB4F2F797E298C4BBCAE3_terseLabel_en-US" xlink:label="lab_nflx_FourPointEightSevenFivePercentSeniorNotesMember_7D585E5F927CB4F2F797E298C4BBCAE3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> 4.875% Senior Notes </link:label>
<link:label id="lab_nflx_FourPointEightSevenFivePercentSeniorNotesMember_7D585E5F927CB4F2F797E298C4BBCAE3_label_en-US" xlink:label="lab_nflx_FourPointEightSevenFivePercentSeniorNotesMember_7D585E5F927CB4F2F797E298C4BBCAE3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Four Point Eight Seven Five Percent Senior Notes [Member] </link:label>
<link:label id="lab_nflx_FourPointEightSevenFivePercentSeniorNotesMember_7D585E5F927CB4F2F797E298C4BBCAE3_documentation_en-US" xlink:label="lab_nflx_FourPointEightSevenFivePercentSeniorNotesMember_7D585E5F927CB4F2F797E298C4BBCAE3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Four Point Eight Seven Five Percent Senior Notes [Member] </link:label>
<link:loc xlink:href="nflx-20191231.xsd#nflx_FourPointEightSevenFivePercentSeniorNotesMember" xlink:label="loc_nflx_FourPointEightSevenFivePercentSeniorNotesMember_7D585E5F927CB4F2F797E298C4BBCAE3" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_nflx_FourPointEightSevenFivePercentSeniorNotesMember_7D585E5F927CB4F2F797E298C4BBCAE3" xlink:to="lab_nflx_FourPointEightSevenFivePercentSeniorNotesMember_7D585E5F927CB4F2F797E298C4BBCAE3" xlink:type="arc"/>
<link:label id="lab_nflx_FivePointEightSevenFivePercentSeniorNotes2018Member_04A56F4E40554DB9FF05E298C4BB3E4D_terseLabel_en-US" xlink:label="lab_nflx_FivePointEightSevenFivePercentSeniorNotes2018Member_04A56F4E40554DB9FF05E298C4BB3E4D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> 5.875% Senior Notes </link:label>
<link:label id="lab_nflx_FivePointEightSevenFivePercentSeniorNotes2018Member_04A56F4E40554DB9FF05E298C4BB3E4D_label_en-US" xlink:label="lab_nflx_FivePointEightSevenFivePercentSeniorNotes2018Member_04A56F4E40554DB9FF05E298C4BB3E4D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Five Point Eight Seven Five Percent Senior Notes 2018 [Member] </link:label>
<link:label id="lab_nflx_FivePointEightSevenFivePercentSeniorNotes2018Member_04A56F4E40554DB9FF05E298C4BB3E4D_documentation_en-US" xlink:label="lab_nflx_FivePointEightSevenFivePercentSeniorNotes2018Member_04A56F4E40554DB9FF05E298C4BB3E4D" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Five Point Eight Seven Five Percent Senior Notes 2018 [Member] </link:label>
<link:loc xlink:href="nflx-20191231.xsd#nflx_FivePointEightSevenFivePercentSeniorNotes2018Member" xlink:label="loc_nflx_FivePointEightSevenFivePercentSeniorNotes2018Member_04A56F4E40554DB9FF05E298C4BB3E4D" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_nflx_FivePointEightSevenFivePercentSeniorNotes2018Member_04A56F4E40554DB9FF05E298C4BB3E4D" xlink:to="lab_nflx_FivePointEightSevenFivePercentSeniorNotes2018Member_04A56F4E40554DB9FF05E298C4BB3E4D" xlink:type="arc"/>
<link:label id="lab_nflx_FourPointSixTwoFivePercentSeniorNotesMember_B76CDA261DD8D25446B1E298C4BB3FA6_terseLabel_en-US" xlink:label="lab_nflx_FourPointSixTwoFivePercentSeniorNotesMember_B76CDA261DD8D25446B1E298C4BB3FA6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> 4.625% Senior Notes </link:label>
<link:label id="lab_nflx_FourPointSixTwoFivePercentSeniorNotesMember_B76CDA261DD8D25446B1E298C4BB3FA6_label_en-US" xlink:label="lab_nflx_FourPointSixTwoFivePercentSeniorNotesMember_B76CDA261DD8D25446B1E298C4BB3FA6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Four Point Six Two Five Percent Senior Notes [Member] </link:label>
<link:label id="lab_nflx_FourPointSixTwoFivePercentSeniorNotesMember_B76CDA261DD8D25446B1E298C4BB3FA6_documentation_en-US" xlink:label="lab_nflx_FourPointSixTwoFivePercentSeniorNotesMember_B76CDA261DD8D25446B1E298C4BB3FA6" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Four Point Six Two Five Percent Senior Notes [Member] </link:label>
<link:loc xlink:href="nflx-20191231.xsd#nflx_FourPointSixTwoFivePercentSeniorNotesMember" xlink:label="loc_nflx_FourPointSixTwoFivePercentSeniorNotesMember_B76CDA261DD8D25446B1E298C4BB3FA6" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_nflx_FourPointSixTwoFivePercentSeniorNotesMember_B76CDA261DD8D25446B1E298C4BB3FA6" xlink:to="lab_nflx_FourPointSixTwoFivePercentSeniorNotesMember_B76CDA261DD8D25446B1E298C4BB3FA6" xlink:type="arc"/>
<link:label id="lab_nflx_SixPointThreeSevenFivePercentSeniorNotesMember_5CED529538EC3ED8B690E298C4BB659E_terseLabel_en-US" xlink:label="lab_nflx_SixPointThreeSevenFivePercentSeniorNotesMember_5CED529538EC3ED8B690E298C4BB659E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> 6.375% Senior Notes </link:label>
<link:label id="lab_nflx_SixPointThreeSevenFivePercentSeniorNotesMember_5CED529538EC3ED8B690E298C4BB659E_label_en-US" xlink:label="lab_nflx_SixPointThreeSevenFivePercentSeniorNotesMember_5CED529538EC3ED8B690E298C4BB659E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Six Point Three Seven Five Percent Senior Notes [Member] </link:label>
<link:label id="lab_nflx_SixPointThreeSevenFivePercentSeniorNotesMember_5CED529538EC3ED8B690E298C4BB659E_documentation_en-US" xlink:label="lab_nflx_SixPointThreeSevenFivePercentSeniorNotesMember_5CED529538EC3ED8B690E298C4BB659E" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Six Point Three Seven Five Percent Senior Notes [Member] </link:label>
<link:loc xlink:href="nflx-20191231.xsd#nflx_SixPointThreeSevenFivePercentSeniorNotesMember" xlink:label="loc_nflx_SixPointThreeSevenFivePercentSeniorNotesMember_5CED529538EC3ED8B690E298C4BB659E" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_nflx_SixPointThreeSevenFivePercentSeniorNotesMember_5CED529538EC3ED8B690E298C4BB659E" xlink:to="lab_nflx_SixPointThreeSevenFivePercentSeniorNotesMember_5CED529538EC3ED8B690E298C4BB659E" xlink:type="arc"/>
<link:label id="lab_nflx_ThreePointEightSevenFivePercentSeniorNotesMember_35C6CD1C76327A4B7AD5E298C4BCE444_terseLabel_en-US" xlink:label="lab_nflx_ThreePointEightSevenFivePercentSeniorNotesMember_35C6CD1C76327A4B7AD5E298C4BCE444" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> 3.875% Senior Notes </link:label>
<link:label id="lab_nflx_ThreePointEightSevenFivePercentSeniorNotesMember_35C6CD1C76327A4B7AD5E298C4BCE444_label_en-US" xlink:label="lab_nflx_ThreePointEightSevenFivePercentSeniorNotesMember_35C6CD1C76327A4B7AD5E298C4BCE444" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Three Point Eight Seven Five Percent Senior Notes [Member] </link:label>
<link:label id="lab_nflx_ThreePointEightSevenFivePercentSeniorNotesMember_35C6CD1C76327A4B7AD5E298C4BCE444_documentation_en-US" xlink:label="lab_nflx_ThreePointEightSevenFivePercentSeniorNotesMember_35C6CD1C76327A4B7AD5E298C4BCE444" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Three Point Eight Seven Five Percent Senior Notes [Member] </link:label>
<link:loc xlink:href="nflx-20191231.xsd#nflx_ThreePointEightSevenFivePercentSeniorNotesMember" xlink:label="loc_nflx_ThreePointEightSevenFivePercentSeniorNotesMember_35C6CD1C76327A4B7AD5E298C4BCE444" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_nflx_ThreePointEightSevenFivePercentSeniorNotesMember_35C6CD1C76327A4B7AD5E298C4BCE444" xlink:to="lab_nflx_ThreePointEightSevenFivePercentSeniorNotesMember_35C6CD1C76327A4B7AD5E298C4BCE444" xlink:type="arc"/>
<link:label id="lab_nflx_FivePointThreeSevenFivePercentSeniorNotesIssuedApril2019Member_1A09BD1AF92EEDC74825E298C4BC5056_terseLabel_en-US" xlink:label="lab_nflx_FivePointThreeSevenFivePercentSeniorNotesIssuedApril2019Member_1A09BD1AF92EEDC74825E298C4BC5056" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> 5.375% Senior Notes </link:label>
<link:label id="lab_nflx_FivePointThreeSevenFivePercentSeniorNotesIssuedApril2019Member_1A09BD1AF92EEDC74825E298C4BC5056_label_en-US" xlink:label="lab_nflx_FivePointThreeSevenFivePercentSeniorNotesIssuedApril2019Member_1A09BD1AF92EEDC74825E298C4BC5056" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Five Point Three Seven Five Percent Senior Notes Issued April 2019 [Member] </link:label>
<link:label id="lab_nflx_FivePointThreeSevenFivePercentSeniorNotesIssuedApril2019Member_1A09BD1AF92EEDC74825E298C4BC5056_documentation_en-US" xlink:label="lab_nflx_FivePointThreeSevenFivePercentSeniorNotesIssuedApril2019Member_1A09BD1AF92EEDC74825E298C4BC5056" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Five Point Three Seven Five Percent Senior Notes Issued April 2019 [Member] </link:label>
<link:loc xlink:href="nflx-20191231.xsd#nflx_FivePointThreeSevenFivePercentSeniorNotesIssuedApril2019Member" xlink:label="loc_nflx_FivePointThreeSevenFivePercentSeniorNotesIssuedApril2019Member_1A09BD1AF92EEDC74825E298C4BC5056" xlink:type="locator"/>
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<link:label id="lab_nflx_ThreePointSixTwoFivePercentSeniorNotesIssuedOctober2019Member_2C384FC41C1B705B10D8E298C4BC5DE4_terseLabel_en-US" xlink:label="lab_nflx_ThreePointSixTwoFivePercentSeniorNotesIssuedOctober2019Member_2C384FC41C1B705B10D8E298C4BC5DE4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> 3.625% Senior Notes </link:label>
<link:label id="lab_nflx_ThreePointSixTwoFivePercentSeniorNotesIssuedOctober2019Member_2C384FC41C1B705B10D8E298C4BC5DE4_label_en-US" xlink:label="lab_nflx_ThreePointSixTwoFivePercentSeniorNotesIssuedOctober2019Member_2C384FC41C1B705B10D8E298C4BC5DE4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Three Point Six Two Five Percent Senior Notes Issued October 2019 [Member] </link:label>
<link:label id="lab_nflx_ThreePointSixTwoFivePercentSeniorNotesIssuedOctober2019Member_2C384FC41C1B705B10D8E298C4BC5DE4_documentation_en-US" xlink:label="lab_nflx_ThreePointSixTwoFivePercentSeniorNotesIssuedOctober2019Member_2C384FC41C1B705B10D8E298C4BC5DE4" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Three Point Six Two Five Percent Senior Notes Issued October 2019 [Member] </link:label>
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<link:label id="lab_nflx_FourPointEightSevenFivePercentSeniorNotesIssuedOctober2019Member_65DBBBCE1B459F72756EE298C4BC6E7D_terseLabel_en-US" xlink:label="lab_nflx_FourPointEightSevenFivePercentSeniorNotesIssuedOctober2019Member_65DBBBCE1B459F72756EE298C4BC6E7D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> 4.875% Senior Notes </link:label>
<link:label id="lab_nflx_FourPointEightSevenFivePercentSeniorNotesIssuedOctober2019Member_65DBBBCE1B459F72756EE298C4BC6E7D_label_en-US" xlink:label="lab_nflx_FourPointEightSevenFivePercentSeniorNotesIssuedOctober2019Member_65DBBBCE1B459F72756EE298C4BC6E7D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Four Point Eight Seven Five Percent Senior Notes Issued October 2019 [Member] </link:label>
<link:label id="lab_nflx_FourPointEightSevenFivePercentSeniorNotesIssuedOctober2019Member_65DBBBCE1B459F72756EE298C4BC6E7D_documentation_en-US" xlink:label="lab_nflx_FourPointEightSevenFivePercentSeniorNotesIssuedOctober2019Member_65DBBBCE1B459F72756EE298C4BC6E7D" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Four Point Eight Seven Five Percent Senior Notes Issued October 2019 [Member] </link:label>
<link:loc xlink:href="nflx-20191231.xsd#nflx_FourPointEightSevenFivePercentSeniorNotesIssuedOctober2019Member" xlink:label="loc_nflx_FourPointEightSevenFivePercentSeniorNotesIssuedOctober2019Member_65DBBBCE1B459F72756EE298C4BC6E7D" xlink:type="locator"/>
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<link:label id="lab_us-gaap_DebtInstrumentLineItems_F7496E077E18BBF8285BE298C4BC2EC2_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentLineItems_F7496E077E18BBF8285BE298C4BC2EC2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Debt Instrument [Line Items] </link:label>
<link:label id="lab_us-gaap_DebtInstrumentLineItems_F7496E077E18BBF8285BE298C4BC2EC2_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentLineItems_F7496E077E18BBF8285BE298C4BC2EC2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Debt Instrument [Line Items] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_DebtInstrumentLineItems" xlink:label="loc_us-gaap_DebtInstrumentLineItems_F7496E077E18BBF8285BE298C4BC2EC2" xlink:type="locator"/>
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<link:label id="lab_us-gaap_DebtInstrumentInterestRateStatedPercentage_8287004CA2D5D5BA3B75E298C4BC1AF6_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentInterestRateStatedPercentage_8287004CA2D5D5BA3B75E298C4BC1AF6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Interest rate </link:label>
<link:label id="lab_us-gaap_DebtInstrumentInterestRateStatedPercentage_8287004CA2D5D5BA3B75E298C4BC1AF6_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentInterestRateStatedPercentage_8287004CA2D5D5BA3B75E298C4BC1AF6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Debt Instrument, Interest Rate, Stated Percentage </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_DebtInstrumentInterestRateStatedPercentage" xlink:label="loc_us-gaap_DebtInstrumentInterestRateStatedPercentage_8287004CA2D5D5BA3B75E298C4BC1AF6" xlink:type="locator"/>
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<link:label id="lab_us-gaap_DebtInstrumentFaceAmount_D441897FB3F644DDFA5AE298C4BCB0BD_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentFaceAmount_D441897FB3F644DDFA5AE298C4BCB0BD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Face amount </link:label>
<link:label id="lab_us-gaap_DebtInstrumentFaceAmount_D441897FB3F644DDFA5AE298C4BCB0BD_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentFaceAmount_D441897FB3F644DDFA5AE298C4BCB0BD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Debt Instrument, Face Amount </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_DebtInstrumentFaceAmount" xlink:label="loc_us-gaap_DebtInstrumentFaceAmount_D441897FB3F644DDFA5AE298C4BCB0BD" xlink:type="locator"/>
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<link:label id="lab_us-gaap_LongTermDebtFairValue_B8E5AD868A36CDE306A9E298C4BDFD79_terseLabel_en-US" xlink:label="lab_us-gaap_LongTermDebtFairValue_B8E5AD868A36CDE306A9E298C4BDFD79" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Long-term debt, fair value </link:label>
<link:label id="lab_us-gaap_LongTermDebtFairValue_B8E5AD868A36CDE306A9E298C4BDFD79_label_en-US" xlink:label="lab_us-gaap_LongTermDebtFairValue_B8E5AD868A36CDE306A9E298C4BDFD79" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Long-term Debt, Fair Value </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_LongTermDebtFairValue" xlink:label="loc_us-gaap_LongTermDebtFairValue_B8E5AD868A36CDE306A9E298C4BDFD79" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongTermDebtFairValue_B8E5AD868A36CDE306A9E298C4BDFD79" xlink:to="lab_us-gaap_LongTermDebtFairValue_B8E5AD868A36CDE306A9E298C4BDFD79" xlink:type="arc"/>
<link:label id="lab_us-gaap_ProceedsFromConvertibleDebt_57D973BF5FCA9217FB64E298C4BD2318_terseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromConvertibleDebt_57D973BF5FCA9217FB64E298C4BD2318" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Proceeds from convertible debt </link:label>
<link:label id="lab_us-gaap_ProceedsFromConvertibleDebt_57D973BF5FCA9217FB64E298C4BD2318_label_en-US" xlink:label="lab_us-gaap_ProceedsFromConvertibleDebt_57D973BF5FCA9217FB64E298C4BD2318" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Proceeds from Convertible Debt </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ProceedsFromConvertibleDebt" xlink:label="loc_us-gaap_ProceedsFromConvertibleDebt_57D973BF5FCA9217FB64E298C4BD2318" xlink:type="locator"/>
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<link:label id="lab_us-gaap_ScheduleOfDebtInstrumentsTextBlock_2CE693155BB9BB579A06D23C167D08BC_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfDebtInstrumentsTextBlock_2CE693155BB9BB579A06D23C167D08BC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Schedule of Long-term Debt Instruments </link:label>
<link:label id="lab_us-gaap_ScheduleOfDebtInstrumentsTextBlock_2CE693155BB9BB579A06D23C167D08BC_label_en-US" xlink:label="lab_us-gaap_ScheduleOfDebtInstrumentsTextBlock_2CE693155BB9BB579A06D23C167D08BC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Schedule of Long-term Debt Instruments [Table Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ScheduleOfDebtInstrumentsTextBlock" xlink:label="loc_us-gaap_ScheduleOfDebtInstrumentsTextBlock_2CE693155BB9BB579A06D23C167D08BC" xlink:type="locator"/>
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<link:label id="lab_us-gaap_ScheduleOfMaturitiesOfLongTermDebtTableTextBlock_B13BE64781DCE37ED574D23C167E4C3B_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfMaturitiesOfLongTermDebtTableTextBlock_B13BE64781DCE37ED574D23C167E4C3B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Schedule of Expected Timing of Principal and Interest Payments for the Notes </link:label>
<link:label id="lab_us-gaap_ScheduleOfMaturitiesOfLongTermDebtTableTextBlock_B13BE64781DCE37ED574D23C167E4C3B_label_en-US" xlink:label="lab_us-gaap_ScheduleOfMaturitiesOfLongTermDebtTableTextBlock_B13BE64781DCE37ED574D23C167E4C3B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Schedule of Maturities of Long-term Debt [Table Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ScheduleOfMaturitiesOfLongTermDebtTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfMaturitiesOfLongTermDebtTableTextBlock_B13BE64781DCE37ED574D23C167E4C3B" xlink:type="locator"/>
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<link:label id="lab_us-gaap_PurchaseObligationDueInNextTwelveMonths_9AB25C8512D39C638E66D23C169D457E_terseLabel_en-US" xlink:label="lab_us-gaap_PurchaseObligationDueInNextTwelveMonths_9AB25C8512D39C638E66D23C169D457E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Less than one year </link:label>
<link:label id="lab_us-gaap_PurchaseObligationDueInNextTwelveMonths_9AB25C8512D39C638E66D23C169D457E_label_en-US" xlink:label="lab_us-gaap_PurchaseObligationDueInNextTwelveMonths_9AB25C8512D39C638E66D23C169D457E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Purchase Obligation, Due in Next Twelve Months </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_PurchaseObligationDueInNextTwelveMonths" xlink:label="loc_us-gaap_PurchaseObligationDueInNextTwelveMonths_9AB25C8512D39C638E66D23C169D457E" xlink:type="locator"/>
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<link:label id="lab_us-gaap_PurchaseObligationDueInSecondAndThirdYear_2274683FC9F1BD902C23D23C169DDCF0_terseLabel_en-US" xlink:label="lab_us-gaap_PurchaseObligationDueInSecondAndThirdYear_2274683FC9F1BD902C23D23C169DDCF0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Due after one year and through 3 years </link:label>
<link:label id="lab_us-gaap_PurchaseObligationDueInSecondAndThirdYear_2274683FC9F1BD902C23D23C169DDCF0_label_en-US" xlink:label="lab_us-gaap_PurchaseObligationDueInSecondAndThirdYear_2274683FC9F1BD902C23D23C169DDCF0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Purchase Obligation, Due in Second and Third Year </link:label>
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<link:label id="lab_us-gaap_PurchaseObligationDueInFourthAndFifthYear_32190AF772EE3B85978CD23C169D0E13_terseLabel_en-US" xlink:label="lab_us-gaap_PurchaseObligationDueInFourthAndFifthYear_32190AF772EE3B85978CD23C169D0E13" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Due after 3 years and through 5 years </link:label>
<link:label id="lab_us-gaap_PurchaseObligationDueInFourthAndFifthYear_32190AF772EE3B85978CD23C169D0E13_label_en-US" xlink:label="lab_us-gaap_PurchaseObligationDueInFourthAndFifthYear_32190AF772EE3B85978CD23C169D0E13" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Purchase Obligation, Due in Fourth and Fifth Year </link:label>
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<link:label id="lab_us-gaap_PurchaseObligationDueAfterFifthYear_05C0B8BA3D62F33F3BB3D23C169D0409_terseLabel_en-US" xlink:label="lab_us-gaap_PurchaseObligationDueAfterFifthYear_05C0B8BA3D62F33F3BB3D23C169D0409" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Due after 5 years </link:label>
<link:label id="lab_us-gaap_PurchaseObligationDueAfterFifthYear_05C0B8BA3D62F33F3BB3D23C169D0409_label_en-US" xlink:label="lab_us-gaap_PurchaseObligationDueAfterFifthYear_05C0B8BA3D62F33F3BB3D23C169D0409" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Purchase Obligation, Due after Fifth Year </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_PurchaseObligationDueAfterFifthYear" xlink:label="loc_us-gaap_PurchaseObligationDueAfterFifthYear_05C0B8BA3D62F33F3BB3D23C169D0409" xlink:type="locator"/>
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<link:label id="lab_us-gaap_PurchaseObligation_9ABBA1C2DE80EDEB8CFFD23C169E8212_totalLabel_en-US" xlink:label="lab_us-gaap_PurchaseObligation_9ABBA1C2DE80EDEB8CFFD23C169E8212" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US"> Total streaming content obligations </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_PurchaseObligation" xlink:label="loc_us-gaap_PurchaseObligation_9ABBA1C2DE80EDEB8CFFD23C169E8212" xlink:type="locator"/>
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<link:label id="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardExpirationPeriod_ED6CE146FEE56EAC8B7DCF5BADBA2654_label_en-US" xlink:label="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardExpirationPeriod_ED6CE146FEE56EAC8B7DCF5BADBA2654" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Expiration Period </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardExpirationPeriod" xlink:label="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardExpirationPeriod_ED6CE146FEE56EAC8B7DCF5BADBA2654" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardExpirationPeriod_ED6CE146FEE56EAC8B7DCF5BADBA2654" xlink:to="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardExpirationPeriod_ED6CE146FEE56EAC8B7DCF5BADBA2654" xlink:type="arc"/>
<link:label id="lab_us-gaap_DisaggregationOfRevenueTable_25802EB7F6DD09AC8D08C9F66E5544CB_terseLabel_en-US" xlink:label="lab_us-gaap_DisaggregationOfRevenueTable_25802EB7F6DD09AC8D08C9F66E5544CB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Disaggregation of Revenue [Table] </link:label>
<link:label id="lab_us-gaap_DisaggregationOfRevenueTable_25802EB7F6DD09AC8D08C9F66E5544CB_label_en-US" xlink:label="lab_us-gaap_DisaggregationOfRevenueTable_25802EB7F6DD09AC8D08C9F66E5544CB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Disaggregation of Revenue [Table] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_DisaggregationOfRevenueTable" xlink:label="loc_us-gaap_DisaggregationOfRevenueTable_25802EB7F6DD09AC8D08C9F66E5544CB" xlink:type="locator"/>
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<link:label id="lab_nflx_StreamingMember_FFA4BA855A8FB40C6218C9F66E5543E9_terseLabel_en-US" xlink:label="lab_nflx_StreamingMember_FFA4BA855A8FB40C6218C9F66E5543E9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Streaming </link:label>
<link:label id="lab_nflx_StreamingMember_FFA4BA855A8FB40C6218C9F66E5543E9_label_en-US" xlink:label="lab_nflx_StreamingMember_FFA4BA855A8FB40C6218C9F66E5543E9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Streaming [Member] </link:label>
<link:label id="lab_nflx_StreamingMember_FFA4BA855A8FB40C6218C9F66E5543E9_documentation_en-US" xlink:label="lab_nflx_StreamingMember_FFA4BA855A8FB40C6218C9F66E5543E9" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Streaming [Member] </link:label>
<link:loc xlink:href="nflx-20191231.xsd#nflx_StreamingMember" xlink:label="loc_nflx_StreamingMember_FFA4BA855A8FB40C6218C9F66E5543E9" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_nflx_StreamingMember_FFA4BA855A8FB40C6218C9F66E5543E9" xlink:to="lab_nflx_StreamingMember_FFA4BA855A8FB40C6218C9F66E5543E9" xlink:type="arc"/>
<link:label id="lab_nflx_UnitedStatesAndCanadaMember_DFDDDD63EE5D53CCBF7CC9F66E55BC96_terseLabel_en-US" xlink:label="lab_nflx_UnitedStatesAndCanadaMember_DFDDDD63EE5D53CCBF7CC9F66E55BC96" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> United States and Canada </link:label>
<link:label id="lab_nflx_UnitedStatesAndCanadaMember_DFDDDD63EE5D53CCBF7CC9F66E55BC96_label_en-US" xlink:label="lab_nflx_UnitedStatesAndCanadaMember_DFDDDD63EE5D53CCBF7CC9F66E55BC96" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> United States And Canada [Member] </link:label>
<link:label id="lab_nflx_UnitedStatesAndCanadaMember_DFDDDD63EE5D53CCBF7CC9F66E55BC96_documentation_en-US" xlink:label="lab_nflx_UnitedStatesAndCanadaMember_DFDDDD63EE5D53CCBF7CC9F66E55BC96" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> United States And Canada [Member] </link:label>
<link:loc xlink:href="nflx-20191231.xsd#nflx_UnitedStatesAndCanadaMember" xlink:label="loc_nflx_UnitedStatesAndCanadaMember_DFDDDD63EE5D53CCBF7CC9F66E55BC96" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_nflx_UnitedStatesAndCanadaMember_DFDDDD63EE5D53CCBF7CC9F66E55BC96" xlink:to="lab_nflx_UnitedStatesAndCanadaMember_DFDDDD63EE5D53CCBF7CC9F66E55BC96" xlink:type="arc"/>
<link:label id="lab_us-gaap_EMEAMember_EF4820AAB1B407ACF0C9C9F66E55A56E_terseLabel_en-US" xlink:label="lab_us-gaap_EMEAMember_EF4820AAB1B407ACF0C9C9F66E55A56E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Europe, Middle East, and Africa </link:label>
<link:label id="lab_us-gaap_EMEAMember_EF4820AAB1B407ACF0C9C9F66E55A56E_label_en-US" xlink:label="lab_us-gaap_EMEAMember_EF4820AAB1B407ACF0C9C9F66E55A56E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> EMEA [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_EMEAMember" xlink:label="loc_us-gaap_EMEAMember_EF4820AAB1B407ACF0C9C9F66E55A56E" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EMEAMember_EF4820AAB1B407ACF0C9C9F66E55A56E" xlink:to="lab_us-gaap_EMEAMember_EF4820AAB1B407ACF0C9C9F66E55A56E" xlink:type="arc"/>
<link:label id="lab_srt_LatinAmericaMember_35C258E23600B2E6D0DCC9F66E55FB71_terseLabel_en-US" xlink:label="lab_srt_LatinAmericaMember_35C258E23600B2E6D0DCC9F66E55FB71" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Latin America </link:label>
<link:label id="lab_srt_LatinAmericaMember_35C258E23600B2E6D0DCC9F66E55FB71_label_en-US" xlink:label="lab_srt_LatinAmericaMember_35C258E23600B2E6D0DCC9F66E55FB71" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Latin America [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/srt/2019/elts/srt-2019-01-31.xsd#srt_LatinAmericaMember" xlink:label="loc_srt_LatinAmericaMember_35C258E23600B2E6D0DCC9F66E55FB71" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_srt_LatinAmericaMember_35C258E23600B2E6D0DCC9F66E55FB71" xlink:to="lab_srt_LatinAmericaMember_35C258E23600B2E6D0DCC9F66E55FB71" xlink:type="arc"/>
<link:label id="lab_srt_AsiaPacificMember_A41D2B30773E5830D672C9F66E55371C_terseLabel_en-US" xlink:label="lab_srt_AsiaPacificMember_A41D2B30773E5830D672C9F66E55371C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Asia-Pacific </link:label>
<link:label id="lab_srt_AsiaPacificMember_A41D2B30773E5830D672C9F66E55371C_label_en-US" xlink:label="lab_srt_AsiaPacificMember_A41D2B30773E5830D672C9F66E55371C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Asia Pacific [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/srt/2019/elts/srt-2019-01-31.xsd#srt_AsiaPacificMember" xlink:label="loc_srt_AsiaPacificMember_A41D2B30773E5830D672C9F66E55371C" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_srt_AsiaPacificMember_A41D2B30773E5830D672C9F66E55371C" xlink:to="lab_srt_AsiaPacificMember_A41D2B30773E5830D672C9F66E55371C" xlink:type="arc"/>
<link:label id="lab_us-gaap_DisaggregationOfRevenueLineItems_98AC4E75A73D038E039FC9F66E556889_terseLabel_en-US" xlink:label="lab_us-gaap_DisaggregationOfRevenueLineItems_98AC4E75A73D038E039FC9F66E556889" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Disaggregation of Revenue [Line Items] </link:label>
<link:label id="lab_us-gaap_DisaggregationOfRevenueLineItems_98AC4E75A73D038E039FC9F66E556889_label_en-US" xlink:label="lab_us-gaap_DisaggregationOfRevenueLineItems_98AC4E75A73D038E039FC9F66E556889" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Disaggregation of Revenue [Line Items] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_DisaggregationOfRevenueLineItems" xlink:label="loc_us-gaap_DisaggregationOfRevenueLineItems_98AC4E75A73D038E039FC9F66E556889" xlink:type="locator"/>
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<link:label id="lab_nflx_NumberOfPaidMembershipAdditionsDuringPeriod_93714B2AF8026064FA59C9F66E5511E5_terseLabel_en-US" xlink:label="lab_nflx_NumberOfPaidMembershipAdditionsDuringPeriod_93714B2AF8026064FA59C9F66E5511E5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Paid net membership additions (in memberships) </link:label>
<link:label id="lab_nflx_NumberOfPaidMembershipAdditionsDuringPeriod_93714B2AF8026064FA59C9F66E5511E5_label_en-US" xlink:label="lab_nflx_NumberOfPaidMembershipAdditionsDuringPeriod_93714B2AF8026064FA59C9F66E5511E5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Number Of Paid Membership Additions During Period </link:label>
<link:label id="lab_nflx_NumberOfPaidMembershipAdditionsDuringPeriod_93714B2AF8026064FA59C9F66E5511E5_documentation_en-US" xlink:label="lab_nflx_NumberOfPaidMembershipAdditionsDuringPeriod_93714B2AF8026064FA59C9F66E5511E5" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Number Of Paid Membership Additions During Period </link:label>
<link:loc xlink:href="nflx-20191231.xsd#nflx_NumberOfPaidMembershipAdditionsDuringPeriod" xlink:label="loc_nflx_NumberOfPaidMembershipAdditionsDuringPeriod_93714B2AF8026064FA59C9F66E5511E5" xlink:type="locator"/>
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<link:label id="lab_nflx_NumberOfPaidMemberships_C2B4371D6F243F51EA26C9F66E556EAB_terseLabel_en-US" xlink:label="lab_nflx_NumberOfPaidMemberships_C2B4371D6F243F51EA26C9F66E556EAB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Paid memberships at end of period (in memberships) </link:label>
<link:label id="lab_nflx_NumberOfPaidMemberships_C2B4371D6F243F51EA26C9F66E556EAB_label_en-US" xlink:label="lab_nflx_NumberOfPaidMemberships_C2B4371D6F243F51EA26C9F66E556EAB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Number Of Paid Memberships </link:label>
<link:label id="lab_nflx_NumberOfPaidMemberships_C2B4371D6F243F51EA26C9F66E556EAB_documentation_en-US" xlink:label="lab_nflx_NumberOfPaidMemberships_C2B4371D6F243F51EA26C9F66E556EAB" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Number Of Paid Memberships </link:label>
<link:loc xlink:href="nflx-20191231.xsd#nflx_NumberOfPaidMemberships" xlink:label="loc_nflx_NumberOfPaidMemberships_C2B4371D6F243F51EA26C9F66E556EAB" xlink:type="locator"/>
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<link:label id="lab_us-gaap_StatementOfCashFlowsAbstract_4A43AE95ADC0F6699A73E969D9AFC678_label_en-US" xlink:label="lab_us-gaap_StatementOfCashFlowsAbstract_4A43AE95ADC0F6699A73E969D9AFC678" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Statement of Cash Flows [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_StatementOfCashFlowsAbstract" xlink:label="loc_us-gaap_StatementOfCashFlowsAbstract_4A43AE95ADC0F6699A73E969D9AFC678" xlink:type="locator"/>
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<link:label id="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_6A9EE22A9B05CA3AE37DE969D9AF9697_terseLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_6A9EE22A9B05CA3AE37DE969D9AF9697" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Cash flows from operating activities: </link:label>
<link:label id="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_6A9EE22A9B05CA3AE37DE969D9AF9697_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_6A9EE22A9B05CA3AE37DE969D9AF9697" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Net Cash Provided by (Used in) Operating Activities [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract" xlink:label="loc_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_6A9EE22A9B05CA3AE37DE969D9AF9697" xlink:type="locator"/>
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<link:label id="lab_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_668A110DB12B1CF5095AE969D9B06EBB_terseLabel_en-US" xlink:label="lab_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_668A110DB12B1CF5095AE969D9B06EBB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Adjustments to reconcile net income to net cash used in operating activities: </link:label>
<link:label id="lab_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_668A110DB12B1CF5095AE969D9B06EBB_label_en-US" xlink:label="lab_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_668A110DB12B1CF5095AE969D9B06EBB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Adjustments to Reconcile Net Income (Loss) to Cash Provided by (Used in) Operating Activities [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract" xlink:label="loc_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_668A110DB12B1CF5095AE969D9B06EBB" xlink:type="locator"/>
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<link:label id="lab_nflx_AdditionstoStreamingContentAssets_C0D77649EC356F03ED1CE969D9B0BF31_negatedTerseLabel_en-US" xlink:label="lab_nflx_AdditionstoStreamingContentAssets_C0D77649EC356F03ED1CE969D9B0BF31" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US"> Additions to streaming content assets </link:label>
<link:label id="lab_nflx_AdditionstoStreamingContentAssets_C0D77649EC356F03ED1CE969D9B0BF31_label_en-US" xlink:label="lab_nflx_AdditionstoStreamingContentAssets_C0D77649EC356F03ED1CE969D9B0BF31" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Additions to Streaming Content Assets </link:label>
<link:label id="lab_nflx_AdditionstoStreamingContentAssets_C0D77649EC356F03ED1CE969D9B0BF31_documentation_en-US" xlink:label="lab_nflx_AdditionstoStreamingContentAssets_C0D77649EC356F03ED1CE969D9B0BF31" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Additions to Streaming Content Assets </link:label>
<link:loc xlink:href="nflx-20191231.xsd#nflx_AdditionstoStreamingContentAssets" xlink:label="loc_nflx_AdditionstoStreamingContentAssets_C0D77649EC356F03ED1CE969D9B0BF31" xlink:type="locator"/>
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<link:label id="lab_nflx_ChangeInStreamingContentLiabilities_1E69E2FD72E16ABD681DE969D9B06255_terseLabel_en-US" xlink:label="lab_nflx_ChangeInStreamingContentLiabilities_1E69E2FD72E16ABD681DE969D9B06255" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Change in streaming content liabilities </link:label>
<link:label id="lab_nflx_ChangeInStreamingContentLiabilities_1E69E2FD72E16ABD681DE969D9B06255_label_en-US" xlink:label="lab_nflx_ChangeInStreamingContentLiabilities_1E69E2FD72E16ABD681DE969D9B06255" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Change in Streaming Content Liabilities </link:label>
<link:label id="lab_nflx_ChangeInStreamingContentLiabilities_1E69E2FD72E16ABD681DE969D9B06255_documentation_en-US" xlink:label="lab_nflx_ChangeInStreamingContentLiabilities_1E69E2FD72E16ABD681DE969D9B06255" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Change in Streaming Content Liabilities </link:label>
<link:loc xlink:href="nflx-20191231.xsd#nflx_ChangeInStreamingContentLiabilities" xlink:label="loc_nflx_ChangeInStreamingContentLiabilities_1E69E2FD72E16ABD681DE969D9B06255" xlink:type="locator"/>
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<link:label id="lab_us-gaap_DepreciationDepletionAndAmortization_5967F68D0430E54A547EE969D9B07747_terseLabel_en-US" xlink:label="lab_us-gaap_DepreciationDepletionAndAmortization_5967F68D0430E54A547EE969D9B07747" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Depreciation and amortization of property, equipment and intangibles </link:label>
<link:label id="lab_us-gaap_DepreciationDepletionAndAmortization_5967F68D0430E54A547EE969D9B07747_label_en-US" xlink:label="lab_us-gaap_DepreciationDepletionAndAmortization_5967F68D0430E54A547EE969D9B07747" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Depreciation, Depletion and Amortization </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_DepreciationDepletionAndAmortization" xlink:label="loc_us-gaap_DepreciationDepletionAndAmortization_5967F68D0430E54A547EE969D9B07747" xlink:type="locator"/>
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<link:label id="lab_us-gaap_ShareBasedCompensation_A4AA1C738CA9CD1CA0F9E969D9B1DE69_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensation_A4AA1C738CA9CD1CA0F9E969D9B1DE69" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Stock-based compensation expense </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ShareBasedCompensation" xlink:label="loc_us-gaap_ShareBasedCompensation_A4AA1C738CA9CD1CA0F9E969D9B1DE69" xlink:type="locator"/>
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<link:label id="lab_us-gaap_OtherNoncashIncomeExpense_C44C595229C4CB607E2AE969D9B18E0D_negatedLabel_en-US" xlink:label="lab_us-gaap_OtherNoncashIncomeExpense_C44C595229C4CB607E2AE969D9B18E0D" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US"> Other non-cash items </link:label>
<link:label id="lab_us-gaap_OtherNoncashIncomeExpense_C44C595229C4CB607E2AE969D9B18E0D_label_en-US" xlink:label="lab_us-gaap_OtherNoncashIncomeExpense_C44C595229C4CB607E2AE969D9B18E0D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Other Noncash Income (Expense) </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_OtherNoncashIncomeExpense" xlink:label="loc_us-gaap_OtherNoncashIncomeExpense_C44C595229C4CB607E2AE969D9B18E0D" xlink:type="locator"/>
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<link:label id="lab_nflx_DeferredIncomeTaxExpenseBenefitIncludingReclassifications_631711A595F0F37F0EC8E969DD1D3BB3_terseLabel_en-US" xlink:label="lab_nflx_DeferredIncomeTaxExpenseBenefitIncludingReclassifications_631711A595F0F37F0EC8E969DD1D3BB3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Deferred taxes </link:label>
<link:label id="lab_nflx_DeferredIncomeTaxExpenseBenefitIncludingReclassifications_631711A595F0F37F0EC8E969DD1D3BB3_label_en-US" xlink:label="lab_nflx_DeferredIncomeTaxExpenseBenefitIncludingReclassifications_631711A595F0F37F0EC8E969DD1D3BB3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Deferred Income Tax Expense (Benefit) Including Reclassifications </link:label>
<link:label id="lab_nflx_DeferredIncomeTaxExpenseBenefitIncludingReclassifications_631711A595F0F37F0EC8E969DD1D3BB3_documentation_en-US" xlink:label="lab_nflx_DeferredIncomeTaxExpenseBenefitIncludingReclassifications_631711A595F0F37F0EC8E969DD1D3BB3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Deferred Income Tax Expense (Benefit) Including Reclassifications </link:label>
<link:loc xlink:href="nflx-20191231.xsd#nflx_DeferredIncomeTaxExpenseBenefitIncludingReclassifications" xlink:label="loc_nflx_DeferredIncomeTaxExpenseBenefitIncludingReclassifications_631711A595F0F37F0EC8E969DD1D3BB3" xlink:type="locator"/>
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<link:label id="lab_us-gaap_IncreaseDecreaseInOperatingAssetsAbstract_0533C78CB7A40BB956DFE969D9B1C1CE_terseLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInOperatingAssetsAbstract_0533C78CB7A40BB956DFE969D9B1C1CE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Changes in operating assets and liabilities: </link:label>
<link:label id="lab_us-gaap_IncreaseDecreaseInOperatingAssetsAbstract_0533C78CB7A40BB956DFE969D9B1C1CE_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInOperatingAssetsAbstract_0533C78CB7A40BB956DFE969D9B1C1CE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Increase (Decrease) in Operating Assets [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_IncreaseDecreaseInOperatingAssetsAbstract" xlink:label="loc_us-gaap_IncreaseDecreaseInOperatingAssetsAbstract_0533C78CB7A40BB956DFE969D9B1C1CE" xlink:type="locator"/>
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<link:label id="lab_us-gaap_IncreaseDecreaseInOtherCurrentAssets_6A9B1C2A33CF140E2623E969D9B11C2A_negatedLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInOtherCurrentAssets_6A9B1C2A33CF140E2623E969D9B11C2A" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US"> Other current assets </link:label>
<link:label id="lab_us-gaap_IncreaseDecreaseInOtherCurrentAssets_6A9B1C2A33CF140E2623E969D9B11C2A_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInOtherCurrentAssets_6A9B1C2A33CF140E2623E969D9B11C2A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Increase (Decrease) in Other Current Assets </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_IncreaseDecreaseInOtherCurrentAssets" xlink:label="loc_us-gaap_IncreaseDecreaseInOtherCurrentAssets_6A9B1C2A33CF140E2623E969D9B11C2A" xlink:type="locator"/>
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<link:label id="lab_us-gaap_IncreaseDecreaseInAccountsPayable_12A7E29C86D9BEDCD939E969D9B2F4B2_verboseLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInAccountsPayable_12A7E29C86D9BEDCD939E969D9B2F4B2" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Accounts payable </link:label>
<link:label id="lab_us-gaap_IncreaseDecreaseInAccountsPayable_12A7E29C86D9BEDCD939E969D9B2F4B2_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInAccountsPayable_12A7E29C86D9BEDCD939E969D9B2F4B2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Increase (Decrease) in Accounts Payable </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_IncreaseDecreaseInAccountsPayable" xlink:label="loc_us-gaap_IncreaseDecreaseInAccountsPayable_12A7E29C86D9BEDCD939E969D9B2F4B2" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncreaseDecreaseInAccountsPayable_12A7E29C86D9BEDCD939E969D9B2F4B2" xlink:to="lab_us-gaap_IncreaseDecreaseInAccountsPayable_12A7E29C86D9BEDCD939E969D9B2F4B2" xlink:type="arc"/>
<link:label id="lab_us-gaap_IncreaseDecreaseInAccruedLiabilities_D357D6614FC7DE86F97DE969D9B254DE_verboseLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInAccruedLiabilities_D357D6614FC7DE86F97DE969D9B254DE" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Accrued expenses and other liabilities </link:label>
<link:label id="lab_us-gaap_IncreaseDecreaseInAccruedLiabilities_D357D6614FC7DE86F97DE969D9B254DE_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInAccruedLiabilities_D357D6614FC7DE86F97DE969D9B254DE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Increase (Decrease) in Accrued Liabilities </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_IncreaseDecreaseInAccruedLiabilities" xlink:label="loc_us-gaap_IncreaseDecreaseInAccruedLiabilities_D357D6614FC7DE86F97DE969D9B254DE" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncreaseDecreaseInAccruedLiabilities_D357D6614FC7DE86F97DE969D9B254DE" xlink:to="lab_us-gaap_IncreaseDecreaseInAccruedLiabilities_D357D6614FC7DE86F97DE969D9B254DE" xlink:type="arc"/>
<link:label id="lab_us-gaap_IncreaseDecreaseInContractWithCustomerLiability_140F5851ECA1C5FAD536E969D9B26742_terseLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInContractWithCustomerLiability_140F5851ECA1C5FAD536E969D9B26742" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Deferred revenue </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_IncreaseDecreaseInContractWithCustomerLiability" xlink:label="loc_us-gaap_IncreaseDecreaseInContractWithCustomerLiability_140F5851ECA1C5FAD536E969D9B26742" xlink:type="locator"/>
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<link:label id="lab_us-gaap_IncreaseDecreaseInOtherNoncurrentAssetsAndLiabilitiesNet_75E4A5160E1AF481548EE969D9B23C75_negatedLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInOtherNoncurrentAssetsAndLiabilitiesNet_75E4A5160E1AF481548EE969D9B23C75" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US"> Other non-current assets and liabilities </link:label>
<link:label id="lab_us-gaap_IncreaseDecreaseInOtherNoncurrentAssetsAndLiabilitiesNet_75E4A5160E1AF481548EE969D9B23C75_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInOtherNoncurrentAssetsAndLiabilitiesNet_75E4A5160E1AF481548EE969D9B23C75" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Increase (Decrease) in Other Noncurrent Assets and Liabilities, Net </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_IncreaseDecreaseInOtherNoncurrentAssetsAndLiabilitiesNet" xlink:label="loc_us-gaap_IncreaseDecreaseInOtherNoncurrentAssetsAndLiabilitiesNet_75E4A5160E1AF481548EE969D9B23C75" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncreaseDecreaseInOtherNoncurrentAssetsAndLiabilitiesNet_75E4A5160E1AF481548EE969D9B23C75" xlink:to="lab_us-gaap_IncreaseDecreaseInOtherNoncurrentAssetsAndLiabilitiesNet_75E4A5160E1AF481548EE969D9B23C75" xlink:type="arc"/>
<link:label id="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_99E71C0EC4F277BDC92FE969D9B2C965_totalLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_99E71C0EC4F277BDC92FE969D9B2C965" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US"> Net cash used in operating activities </link:label>
<link:label id="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_99E71C0EC4F277BDC92FE969D9B2C965_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_99E71C0EC4F277BDC92FE969D9B2C965" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Net Cash Provided by (Used in) Operating Activities </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_NetCashProvidedByUsedInOperatingActivities" xlink:label="loc_us-gaap_NetCashProvidedByUsedInOperatingActivities_99E71C0EC4F277BDC92FE969D9B2C965" xlink:type="locator"/>
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<link:label id="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_2CAC0F06D671AAF50B36E969D9B3C1F4_terseLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_2CAC0F06D671AAF50B36E969D9B3C1F4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Cash flows from investing activities: </link:label>
<link:label id="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_2CAC0F06D671AAF50B36E969D9B3C1F4_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_2CAC0F06D671AAF50B36E969D9B3C1F4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Net Cash Provided by (Used in) Investing Activities [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract" xlink:label="loc_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_2CAC0F06D671AAF50B36E969D9B3C1F4" xlink:type="locator"/>
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<link:label id="lab_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_83A5F54D07609EE3B3F2E969D9B38703_negatedLabel_en-US" xlink:label="lab_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_83A5F54D07609EE3B3F2E969D9B38703" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US"> Purchases of property and equipment </link:label>
<link:label id="lab_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_83A5F54D07609EE3B3F2E969D9B38703_label_en-US" xlink:label="lab_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_83A5F54D07609EE3B3F2E969D9B38703" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Payments to Acquire Property, Plant, and Equipment </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_PaymentsToAcquirePropertyPlantAndEquipment" xlink:label="loc_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_83A5F54D07609EE3B3F2E969D9B38703" xlink:type="locator"/>
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<link:label id="lab_us-gaap_PaymentsForProceedsFromOtherInvestingActivities_2BD9E010E301F0DBABC1E969D9B30910_negatedLabel_en-US" xlink:label="lab_us-gaap_PaymentsForProceedsFromOtherInvestingActivities_2BD9E010E301F0DBABC1E969D9B30910" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US"> Change in other assets </link:label>
<link:label id="lab_us-gaap_PaymentsForProceedsFromOtherInvestingActivities_2BD9E010E301F0DBABC1E969D9B30910_label_en-US" xlink:label="lab_us-gaap_PaymentsForProceedsFromOtherInvestingActivities_2BD9E010E301F0DBABC1E969D9B30910" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Payments for (Proceeds from) Other Investing Activities </link:label>
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<link:label id="lab_us-gaap_PaymentsToAcquireAvailableForSaleSecuritiesDebt_E14CD6A5E99E17E0481EE969D9B3C94E_negatedLabel_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireAvailableForSaleSecuritiesDebt_E14CD6A5E99E17E0481EE969D9B3C94E" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US"> Purchases of short-term investments </link:label>
<link:label id="lab_us-gaap_PaymentsToAcquireAvailableForSaleSecuritiesDebt_E14CD6A5E99E17E0481EE969D9B3C94E_label_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireAvailableForSaleSecuritiesDebt_E14CD6A5E99E17E0481EE969D9B3C94E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Payments to Acquire Debt Securities, Available-for-sale </link:label>
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<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsToAcquireAvailableForSaleSecuritiesDebt_E14CD6A5E99E17E0481EE969D9B3C94E" xlink:to="lab_us-gaap_PaymentsToAcquireAvailableForSaleSecuritiesDebt_E14CD6A5E99E17E0481EE969D9B3C94E" xlink:type="arc"/>
<link:label id="lab_us-gaap_ProceedsFromSaleOfAvailableForSaleSecuritiesDebt_E44295C80BF96C197425E969D9B32A8F_terseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromSaleOfAvailableForSaleSecuritiesDebt_E44295C80BF96C197425E969D9B32A8F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Proceeds from sale of short-term investments </link:label>
<link:label id="lab_us-gaap_ProceedsFromSaleOfAvailableForSaleSecuritiesDebt_E44295C80BF96C197425E969D9B32A8F_label_en-US" xlink:label="lab_us-gaap_ProceedsFromSaleOfAvailableForSaleSecuritiesDebt_E44295C80BF96C197425E969D9B32A8F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Proceeds from Sale of Debt Securities, Available-for-sale </link:label>
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<link:label id="lab_us-gaap_ProceedsFromMaturitiesPrepaymentsAndCallsOfAvailableForSaleSecurities_DD739061FA89A2128F79E969D9B3B9EE_terseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromMaturitiesPrepaymentsAndCallsOfAvailableForSaleSecurities_DD739061FA89A2128F79E969D9B3B9EE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Proceeds from maturities of short-term investments </link:label>
<link:label id="lab_us-gaap_ProceedsFromMaturitiesPrepaymentsAndCallsOfAvailableForSaleSecurities_DD739061FA89A2128F79E969D9B3B9EE_label_en-US" xlink:label="lab_us-gaap_ProceedsFromMaturitiesPrepaymentsAndCallsOfAvailableForSaleSecurities_DD739061FA89A2128F79E969D9B3B9EE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Proceeds from Maturities, Prepayments and Calls of Debt Securities, Available-for-sale </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ProceedsFromMaturitiesPrepaymentsAndCallsOfAvailableForSaleSecurities" xlink:label="loc_us-gaap_ProceedsFromMaturitiesPrepaymentsAndCallsOfAvailableForSaleSecurities_DD739061FA89A2128F79E969D9B3B9EE" xlink:type="locator"/>
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<link:label id="lab_us-gaap_NetCashProvidedByUsedInInvestingActivities_BE1CB23FE5BF1D3E6CCFE969D9B46AA9_totalLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInInvestingActivities_BE1CB23FE5BF1D3E6CCFE969D9B46AA9" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US"> Net cash provided by (used in) investing activities </link:label>
<link:label id="lab_us-gaap_NetCashProvidedByUsedInInvestingActivities_BE1CB23FE5BF1D3E6CCFE969D9B46AA9_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInInvestingActivities_BE1CB23FE5BF1D3E6CCFE969D9B46AA9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Net Cash Provided by (Used in) Investing Activities </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_NetCashProvidedByUsedInInvestingActivities" xlink:label="loc_us-gaap_NetCashProvidedByUsedInInvestingActivities_BE1CB23FE5BF1D3E6CCFE969D9B46AA9" xlink:type="locator"/>
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<link:label id="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_F3AF551EC11E44B9DD9FE969D9B447EF_terseLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_F3AF551EC11E44B9DD9FE969D9B447EF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Cash flows from financing activities: </link:label>
<link:label id="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_F3AF551EC11E44B9DD9FE969D9B447EF_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_F3AF551EC11E44B9DD9FE969D9B447EF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Net Cash Provided by (Used in) Financing Activities [Abstract] </link:label>
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<link:label id="lab_us-gaap_ProceedsFromIssuanceOfDebt_37D6442806053D59F891E969D9B43AA0_terseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromIssuanceOfDebt_37D6442806053D59F891E969D9B43AA0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Proceeds from issuance of debt </link:label>
<link:label id="lab_us-gaap_ProceedsFromIssuanceOfDebt_37D6442806053D59F891E969D9B43AA0_label_en-US" xlink:label="lab_us-gaap_ProceedsFromIssuanceOfDebt_37D6442806053D59F891E969D9B43AA0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Proceeds from Issuance of Debt </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ProceedsFromIssuanceOfDebt" xlink:label="loc_us-gaap_ProceedsFromIssuanceOfDebt_37D6442806053D59F891E969D9B43AA0" xlink:type="locator"/>
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<link:label id="lab_us-gaap_PaymentsOfDebtIssuanceCosts_FB5666102CE2A2FE1D26E969D9B453AF_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_PaymentsOfDebtIssuanceCosts_FB5666102CE2A2FE1D26E969D9B453AF" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US"> Debt issuance costs </link:label>
<link:label id="lab_us-gaap_PaymentsOfDebtIssuanceCosts_FB5666102CE2A2FE1D26E969D9B453AF_label_en-US" xlink:label="lab_us-gaap_PaymentsOfDebtIssuanceCosts_FB5666102CE2A2FE1D26E969D9B453AF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Payments of Debt Issuance Costs </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_PaymentsOfDebtIssuanceCosts" xlink:label="loc_us-gaap_PaymentsOfDebtIssuanceCosts_FB5666102CE2A2FE1D26E969D9B453AF" xlink:type="locator"/>
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<link:label id="lab_us-gaap_ProceedsFromIssuanceOfCommonStock_F8F989B11BDEFEEC4728E969D9B42CF4_terseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromIssuanceOfCommonStock_F8F989B11BDEFEEC4728E969D9B42CF4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Proceeds from issuance of common stock </link:label>
<link:label id="lab_us-gaap_ProceedsFromIssuanceOfCommonStock_F8F989B11BDEFEEC4728E969D9B42CF4_label_en-US" xlink:label="lab_us-gaap_ProceedsFromIssuanceOfCommonStock_F8F989B11BDEFEEC4728E969D9B42CF4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Proceeds from Issuance of Common Stock </link:label>
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<link:label id="lab_us-gaap_ProceedsFromPaymentsForOtherFinancingActivities_C29826C2FB46CEF35BC5E969D9B50FCD_terseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromPaymentsForOtherFinancingActivities_C29826C2FB46CEF35BC5E969D9B50FCD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Other financing activities </link:label>
<link:label id="lab_us-gaap_ProceedsFromPaymentsForOtherFinancingActivities_C29826C2FB46CEF35BC5E969D9B50FCD_label_en-US" xlink:label="lab_us-gaap_ProceedsFromPaymentsForOtherFinancingActivities_C29826C2FB46CEF35BC5E969D9B50FCD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Proceeds from (Payments for) Other Financing Activities </link:label>
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<link:label id="lab_us-gaap_NetCashProvidedByUsedInFinancingActivities_F5E74A5AFA5457EFE88AE969D9B530A1_totalLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInFinancingActivities_F5E74A5AFA5457EFE88AE969D9B530A1" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US"> Net cash provided by financing activities </link:label>
<link:label id="lab_us-gaap_NetCashProvidedByUsedInFinancingActivities_F5E74A5AFA5457EFE88AE969D9B530A1_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInFinancingActivities_F5E74A5AFA5457EFE88AE969D9B530A1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Net Cash Provided by (Used in) Financing Activities </link:label>
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<link:label id="lab_us-gaap_EffectOfExchangeRateOnCashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents_7EE16E7758445B0BDE68E969D9B579E8_terseLabel_en-US" xlink:label="lab_us-gaap_EffectOfExchangeRateOnCashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents_7EE16E7758445B0BDE68E969D9B579E8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Effect of exchange rate changes on cash, cash equivalents and restricted cash </link:label>
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<link:label id="lab_us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalentsPeriodIncreaseDecreaseIncludingExchangeRateEffect_6F16673DE1505292630BE969D9B549E4_totalLabel_en-US" xlink:label="lab_us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalentsPeriodIncreaseDecreaseIncludingExchangeRateEffect_6F16673DE1505292630BE969D9B549E4" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US"> Net increase in cash, cash equivalents and restricted cash </link:label>
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<link:label id="lab_us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents_2CFC96F5B6CFA1618B4AE969D9B5B8C5_periodStartLabel_en-US" xlink:label="lab_us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents_2CFC96F5B6CFA1618B4AE969D9B5B8C5" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US"> Cash and cash equivalents, beginning of year </link:label>
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<link:label id="lab_us-gaap_LesseeOperatingLeaseTermOfContract_CF48FC68FFD7B5DB3E37E95984EC08F8_terseLabel_en-US" xlink:label="lab_us-gaap_LesseeOperatingLeaseTermOfContract_CF48FC68FFD7B5DB3E37E95984EC08F8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Lease term of contract </link:label>
<link:label id="lab_us-gaap_LesseeOperatingLeaseTermOfContract_CF48FC68FFD7B5DB3E37E95984EC08F8_label_en-US" xlink:label="lab_us-gaap_LesseeOperatingLeaseTermOfContract_CF48FC68FFD7B5DB3E37E95984EC08F8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Lessee, Operating Lease, Term of Contract </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_LesseeOperatingLeaseTermOfContract" xlink:label="loc_us-gaap_LesseeOperatingLeaseTermOfContract_CF48FC68FFD7B5DB3E37E95984EC08F8" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LesseeOperatingLeaseTermOfContract_CF48FC68FFD7B5DB3E37E95984EC08F8" xlink:to="lab_us-gaap_LesseeOperatingLeaseTermOfContract_CF48FC68FFD7B5DB3E37E95984EC08F8" xlink:type="arc"/>
<link:label id="lab_us-gaap_LesseeOperatingLeaseRenewalTerm_87AB6D0E01FAC862FAF2E95984ED5AEA_terseLabel_en-US" xlink:label="lab_us-gaap_LesseeOperatingLeaseRenewalTerm_87AB6D0E01FAC862FAF2E95984ED5AEA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Lease renewal term </link:label>
<link:label id="lab_us-gaap_LesseeOperatingLeaseRenewalTerm_87AB6D0E01FAC862FAF2E95984ED5AEA_label_en-US" xlink:label="lab_us-gaap_LesseeOperatingLeaseRenewalTerm_87AB6D0E01FAC862FAF2E95984ED5AEA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Lessee, Operating Lease, Renewal Term </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_LesseeOperatingLeaseRenewalTerm" xlink:label="loc_us-gaap_LesseeOperatingLeaseRenewalTerm_87AB6D0E01FAC862FAF2E95984ED5AEA" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LesseeOperatingLeaseRenewalTerm_87AB6D0E01FAC862FAF2E95984ED5AEA" xlink:to="lab_us-gaap_LesseeOperatingLeaseRenewalTerm_87AB6D0E01FAC862FAF2E95984ED5AEA" xlink:type="arc"/>
<link:label id="lab_us-gaap_IncomeAndExpensesLesseeAbstract_6D2A1FB1AF8D5B1E9736E95984EDD30B_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeAndExpensesLesseeAbstract_6D2A1FB1AF8D5B1E9736E95984EDD30B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Lease Cost: </link:label>
<link:label id="lab_us-gaap_IncomeAndExpensesLesseeAbstract_6D2A1FB1AF8D5B1E9736E95984EDD30B_label_en-US" xlink:label="lab_us-gaap_IncomeAndExpensesLesseeAbstract_6D2A1FB1AF8D5B1E9736E95984EDD30B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Income and Expenses, Lessee [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_IncomeAndExpensesLesseeAbstract" xlink:label="loc_us-gaap_IncomeAndExpensesLesseeAbstract_6D2A1FB1AF8D5B1E9736E95984EDD30B" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeAndExpensesLesseeAbstract_6D2A1FB1AF8D5B1E9736E95984EDD30B" xlink:to="lab_us-gaap_IncomeAndExpensesLesseeAbstract_6D2A1FB1AF8D5B1E9736E95984EDD30B" xlink:type="arc"/>
<link:label id="lab_us-gaap_LeaseCost_9A5018031A842F1C7470E95984EDD56F_totalLabel_en-US" xlink:label="lab_us-gaap_LeaseCost_9A5018031A842F1C7470E95984EDD56F" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US"> Lease costs </link:label>
<link:label id="lab_us-gaap_LeaseCost_9A5018031A842F1C7470E95984EDD56F_label_en-US" xlink:label="lab_us-gaap_LeaseCost_9A5018031A842F1C7470E95984EDD56F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Lease, Cost </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_LeaseCost" xlink:label="loc_us-gaap_LeaseCost_9A5018031A842F1C7470E95984EDD56F" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LeaseCost_9A5018031A842F1C7470E95984EDD56F" xlink:to="lab_us-gaap_LeaseCost_9A5018031A842F1C7470E95984EDD56F" xlink:type="arc"/>
<link:label id="lab_us-gaap_OperatingLeaseCost_8A0050344B2745612E51E95984EE0024_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeaseCost_8A0050344B2745612E51E95984EE0024" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Operating lease cost </link:label>
<link:label id="lab_us-gaap_OperatingLeaseCost_8A0050344B2745612E51E95984EE0024_label_en-US" xlink:label="lab_us-gaap_OperatingLeaseCost_8A0050344B2745612E51E95984EE0024" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Operating Lease, Cost </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_OperatingLeaseCost" xlink:label="loc_us-gaap_OperatingLeaseCost_8A0050344B2745612E51E95984EE0024" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLeaseCost_8A0050344B2745612E51E95984EE0024" xlink:to="lab_us-gaap_OperatingLeaseCost_8A0050344B2745612E51E95984EE0024" xlink:type="arc"/>
<link:label id="lab_us-gaap_ShortTermLeaseCost_7D997C4030AFD3526818E95984EED9C2_terseLabel_en-US" xlink:label="lab_us-gaap_ShortTermLeaseCost_7D997C4030AFD3526818E95984EED9C2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Short-term lease cost </link:label>
<link:label id="lab_us-gaap_ShortTermLeaseCost_7D997C4030AFD3526818E95984EED9C2_label_en-US" xlink:label="lab_us-gaap_ShortTermLeaseCost_7D997C4030AFD3526818E95984EED9C2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Short-term Lease, Cost </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ShortTermLeaseCost" xlink:label="loc_us-gaap_ShortTermLeaseCost_7D997C4030AFD3526818E95984EED9C2" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShortTermLeaseCost_7D997C4030AFD3526818E95984EED9C2" xlink:to="lab_us-gaap_ShortTermLeaseCost_7D997C4030AFD3526818E95984EED9C2" xlink:type="arc"/>
<link:label id="lab_us-gaap_LeaseAndRentalExpense_7D99D65331797D28E4ABE95984EEB2EF_terseLabel_en-US" xlink:label="lab_us-gaap_LeaseAndRentalExpense_7D99D65331797D28E4ABE95984EEB2EF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Rent expense </link:label>
<link:label id="lab_us-gaap_LeaseAndRentalExpense_7D99D65331797D28E4ABE95984EEB2EF_label_en-US" xlink:label="lab_us-gaap_LeaseAndRentalExpense_7D99D65331797D28E4ABE95984EEB2EF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Operating Leases, Rent Expense </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_LeaseAndRentalExpense" xlink:label="loc_us-gaap_LeaseAndRentalExpense_7D99D65331797D28E4ABE95984EEB2EF" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LeaseAndRentalExpense_7D99D65331797D28E4ABE95984EEB2EF" xlink:to="lab_us-gaap_LeaseAndRentalExpense_7D99D65331797D28E4ABE95984EEB2EF" xlink:type="arc"/>
<link:label id="lab_nflx_PaymentsForAmountsInLeaseLiabilitiesOperatingActivities_E1F96ACFD2CA4420FEF5E95984EE30D4_terseLabel_en-US" xlink:label="lab_nflx_PaymentsForAmountsInLeaseLiabilitiesOperatingActivities_E1F96ACFD2CA4420FEF5E95984EE30D4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Cash paid for operating lease liabilities </link:label>
<link:label id="lab_nflx_PaymentsForAmountsInLeaseLiabilitiesOperatingActivities_E1F96ACFD2CA4420FEF5E95984EE30D4_label_en-US" xlink:label="lab_nflx_PaymentsForAmountsInLeaseLiabilitiesOperatingActivities_E1F96ACFD2CA4420FEF5E95984EE30D4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Payments For Amounts In Lease Liabilities, Operating Activities </link:label>
<link:label id="lab_nflx_PaymentsForAmountsInLeaseLiabilitiesOperatingActivities_E1F96ACFD2CA4420FEF5E95984EE30D4_documentation_en-US" xlink:label="lab_nflx_PaymentsForAmountsInLeaseLiabilitiesOperatingActivities_E1F96ACFD2CA4420FEF5E95984EE30D4" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Payments For Amounts In Lease Liabilities, Operating Activities </link:label>
<link:loc xlink:href="nflx-20191231.xsd#nflx_PaymentsForAmountsInLeaseLiabilitiesOperatingActivities" xlink:label="loc_nflx_PaymentsForAmountsInLeaseLiabilitiesOperatingActivities_E1F96ACFD2CA4420FEF5E95984EE30D4" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_nflx_PaymentsForAmountsInLeaseLiabilitiesOperatingActivities_E1F96ACFD2CA4420FEF5E95984EE30D4" xlink:to="lab_nflx_PaymentsForAmountsInLeaseLiabilitiesOperatingActivities_E1F96ACFD2CA4420FEF5E95984EE30D4" xlink:type="arc"/>
<link:label id="lab_us-gaap_RightOfUseAssetObtainedInExchangeForOperatingLeaseLiability_BE7E236092F5E9D90CBFE95984EE60B4_terseLabel_en-US" xlink:label="lab_us-gaap_RightOfUseAssetObtainedInExchangeForOperatingLeaseLiability_BE7E236092F5E9D90CBFE95984EE60B4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Right-of-use assets obtained in exchange for new operating lease obligations </link:label>
<link:label id="lab_us-gaap_RightOfUseAssetObtainedInExchangeForOperatingLeaseLiability_BE7E236092F5E9D90CBFE95984EE60B4_label_en-US" xlink:label="lab_us-gaap_RightOfUseAssetObtainedInExchangeForOperatingLeaseLiability_BE7E236092F5E9D90CBFE95984EE60B4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Right-of-Use Asset Obtained in Exchange for Operating Lease Liability </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_RightOfUseAssetObtainedInExchangeForOperatingLeaseLiability" xlink:label="loc_us-gaap_RightOfUseAssetObtainedInExchangeForOperatingLeaseLiability_BE7E236092F5E9D90CBFE95984EE60B4" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RightOfUseAssetObtainedInExchangeForOperatingLeaseLiability_BE7E236092F5E9D90CBFE95984EE60B4" xlink:to="lab_us-gaap_RightOfUseAssetObtainedInExchangeForOperatingLeaseLiability_BE7E236092F5E9D90CBFE95984EE60B4" xlink:type="arc"/>
<link:label id="lab_us-gaap_OperatingLeaseWeightedAverageRemainingLeaseTerm1_329FDE6B647074881C05E95984EEA060_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeaseWeightedAverageRemainingLeaseTerm1_329FDE6B647074881C05E95984EEA060" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Weighted-average remaining lease term </link:label>
<link:label id="lab_us-gaap_OperatingLeaseWeightedAverageRemainingLeaseTerm1_329FDE6B647074881C05E95984EEA060_label_en-US" xlink:label="lab_us-gaap_OperatingLeaseWeightedAverageRemainingLeaseTerm1_329FDE6B647074881C05E95984EEA060" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Operating Lease, Weighted Average Remaining Lease Term </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_OperatingLeaseWeightedAverageRemainingLeaseTerm1" xlink:label="loc_us-gaap_OperatingLeaseWeightedAverageRemainingLeaseTerm1_329FDE6B647074881C05E95984EEA060" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLeaseWeightedAverageRemainingLeaseTerm1_329FDE6B647074881C05E95984EEA060" xlink:to="lab_us-gaap_OperatingLeaseWeightedAverageRemainingLeaseTerm1_329FDE6B647074881C05E95984EEA060" xlink:type="arc"/>
<link:label id="lab_us-gaap_OperatingLeaseWeightedAverageDiscountRatePercent_1E8848177E2DF1F1D8BFE95984EF8D0C_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeaseWeightedAverageDiscountRatePercent_1E8848177E2DF1F1D8BFE95984EF8D0C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Weighted-average discount rate </link:label>
<link:label id="lab_us-gaap_OperatingLeaseWeightedAverageDiscountRatePercent_1E8848177E2DF1F1D8BFE95984EF8D0C_label_en-US" xlink:label="lab_us-gaap_OperatingLeaseWeightedAverageDiscountRatePercent_1E8848177E2DF1F1D8BFE95984EF8D0C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Operating Lease, Weighted Average Discount Rate, Percent </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_OperatingLeaseWeightedAverageDiscountRatePercent" xlink:label="loc_us-gaap_OperatingLeaseWeightedAverageDiscountRatePercent_1E8848177E2DF1F1D8BFE95984EF8D0C" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLeaseWeightedAverageDiscountRatePercent_1E8848177E2DF1F1D8BFE95984EF8D0C" xlink:to="lab_us-gaap_OperatingLeaseWeightedAverageDiscountRatePercent_1E8848177E2DF1F1D8BFE95984EF8D0C" xlink:type="arc"/>
<link:label id="lab_nflx_OperatingLeaseLiabilityLeasesNotCommenced_4805F1DD232315927DCEE95984EFDDB8_terseLabel_en-US" xlink:label="lab_nflx_OperatingLeaseLiabilityLeasesNotCommenced_4805F1DD232315927DCEE95984EFDDB8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Operating lease, liability, leases not commenced </link:label>
<link:label id="lab_nflx_OperatingLeaseLiabilityLeasesNotCommenced_4805F1DD232315927DCEE95984EFDDB8_label_en-US" xlink:label="lab_nflx_OperatingLeaseLiabilityLeasesNotCommenced_4805F1DD232315927DCEE95984EFDDB8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Operating Lease, Liability, Leases Not Commenced </link:label>
<link:label id="lab_nflx_OperatingLeaseLiabilityLeasesNotCommenced_4805F1DD232315927DCEE95984EFDDB8_documentation_en-US" xlink:label="lab_nflx_OperatingLeaseLiabilityLeasesNotCommenced_4805F1DD232315927DCEE95984EFDDB8" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Operating Lease, Liability, Leases Not Commenced </link:label>
<link:loc xlink:href="nflx-20191231.xsd#nflx_OperatingLeaseLiabilityLeasesNotCommenced" xlink:label="loc_nflx_OperatingLeaseLiabilityLeasesNotCommenced_4805F1DD232315927DCEE95984EFDDB8" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_nflx_OperatingLeaseLiabilityLeasesNotCommenced_4805F1DD232315927DCEE95984EFDDB8" xlink:to="lab_nflx_OperatingLeaseLiabilityLeasesNotCommenced_4805F1DD232315927DCEE95984EFDDB8" xlink:type="arc"/>
<link:label id="lab_us-gaap_LesseeOperatingLeaseLeaseNotYetCommencedTermOfContract1_5FD618143C6DE31638FBE95984EF9865_terseLabel_en-US" xlink:label="lab_us-gaap_LesseeOperatingLeaseLeaseNotYetCommencedTermOfContract1_5FD618143C6DE31638FBE95984EF9865" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Lease not yet commenced, term of contract </link:label>
<link:label id="lab_us-gaap_LesseeOperatingLeaseLeaseNotYetCommencedTermOfContract1_5FD618143C6DE31638FBE95984EF9865_label_en-US" xlink:label="lab_us-gaap_LesseeOperatingLeaseLeaseNotYetCommencedTermOfContract1_5FD618143C6DE31638FBE95984EF9865" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Lessee, Operating Lease, Lease Not yet Commenced, Term of Contract </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_LesseeOperatingLeaseLeaseNotYetCommencedTermOfContract1" xlink:label="loc_us-gaap_LesseeOperatingLeaseLeaseNotYetCommencedTermOfContract1_5FD618143C6DE31638FBE95984EF9865" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LesseeOperatingLeaseLeaseNotYetCommencedTermOfContract1_5FD618143C6DE31638FBE95984EF9865" xlink:to="lab_us-gaap_LesseeOperatingLeaseLeaseNotYetCommencedTermOfContract1_5FD618143C6DE31638FBE95984EF9865" xlink:type="arc"/>
<link:label id="lab_nflx_InternationalMember_113EAE236009501B84FEA556C4ACD06D_terseLabel_en-US" xlink:label="lab_nflx_InternationalMember_113EAE236009501B84FEA556C4ACD06D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> International </link:label>
<link:label id="lab_nflx_InternationalMember_113EAE236009501B84FEA556C4ACD06D_label_en-US" xlink:label="lab_nflx_InternationalMember_113EAE236009501B84FEA556C4ACD06D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> International [Member] </link:label>
<link:label id="lab_nflx_InternationalMember_113EAE236009501B84FEA556C4ACD06D_documentation_en-US" xlink:label="lab_nflx_InternationalMember_113EAE236009501B84FEA556C4ACD06D" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> International [Member] </link:label>
<link:loc xlink:href="nflx-20191231.xsd#nflx_InternationalMember" xlink:label="loc_nflx_InternationalMember_113EAE236009501B84FEA556C4ACD06D" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_nflx_InternationalMember_113EAE236009501B84FEA556C4ACD06D" xlink:to="lab_nflx_InternationalMember_113EAE236009501B84FEA556C4ACD06D" xlink:type="arc"/>
<link:label id="lab_us-gaap_NoncurrentAssets_28991F2E541FDDB62176A556C4ACED0C_terseLabel_en-US" xlink:label="lab_us-gaap_NoncurrentAssets_28991F2E541FDDB62176A556C4ACED0C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Long-lived assets </link:label>
<link:label id="lab_us-gaap_NoncurrentAssets_28991F2E541FDDB62176A556C4ACED0C_label_en-US" xlink:label="lab_us-gaap_NoncurrentAssets_28991F2E541FDDB62176A556C4ACED0C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Long-Lived Assets </link:label>
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2 Subsequent Filings that Reference this Filing

  As Of               Filer                 Filing    For·On·As Docs:Size             Issuer                      Filing Agent

 1/27/22  Netflix Inc.                      10-K       12/31/21   83:8.8M
 1/28/21  Netflix Inc.                      10-K       12/31/20   84:8.4M
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