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AiAdvertising, Inc. – ‘10-Q’ for 6/30/20 – ‘EX-101.INS’

On:  Friday, 8/14/20, at 10:31am ET   ·   For:  6/30/20   ·   Accession #:  1065949-20-119   ·   File #:  0-13215

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  As Of               Filer                 Filing    For·On·As Docs:Size             Issuer                      Filing Agent

 8/14/20  Cloudcommerce, Inc.               10-Q        6/30/20   83:6.1M                                   Cole Candi M/FA

Quarterly Report   —   Form 10-Q
Filing Table of Contents

Document/Exhibit                   Description                      Pages   Size 

 1: 10-Q        Quarterly Report                                    HTML    375K 
 2: EX-31.1     Certification -- §302 - SOA'02                      HTML     27K 
 3: EX-31.2     Certification -- §302 - SOA'02                      HTML     27K 
 4: EX-32.1     Certification -- §906 - SOA'02                      HTML     23K 
 5: EX-32.2     Certification -- §906 - SOA'02                      HTML     23K 
12: R1          Document and Entity Information                     HTML     72K 
13: R2          Condensed Consolidated Balance Sheets               HTML    148K 
14: R3          Condensed Consolidated Balance Sheets               HTML     58K 
                (Parenthetical)                                                  
15: R4          Condensed Consolidated Statement Of Operations      HTML    107K 
                (Unaudited)                                                      
16: R5          Condensed Consolidated Statements Of Shareholders'  HTML     90K 
                Equity (Unaudited)                                               
17: R6          Condensed Consolidated Statements Of Shareholders'  HTML     28K 
                Equity (Parenthetical)                                           
18: R7          Condensed Consolidated Statement Of Cash Flows      HTML    123K 
                (Unaudited)                                                      
19: R8          Basis Of Presentation                               HTML     28K 
20: R9          Summary Of Significant Accounting Policies          HTML    104K 
21: R10         Revenue Recognition                                 HTML     50K 
22: R11         Liquidity And Operations                            HTML     27K 
23: R12         Business Acquisitions                               HTML     43K 
24: R13         Intangible Assets                                   HTML     57K 
25: R14         Credit Facilities                                   HTML     29K 
26: R15         Convertible Notes Payable                           HTML     39K 
27: R16         Notes Payable                                       HTML     41K 
28: R17         Derivative Liabilities                              HTML     28K 
29: R18         Capital Stock                                       HTML     33K 
30: R19         Stock Options And Warrants                          HTML     58K 
31: R20         Related Parties                                     HTML     29K 
32: R21         Concentrations                                      HTML     25K 
33: R22         Commitments and Contingencies                       HTML     54K 
34: R23         Supplemental Statement Of Cash Flows Information    HTML     27K 
35: R24         Subsequent Events                                   HTML     25K 
36: R25         Summary Of Significant Accounting Policies          HTML    148K 
                (Policies)                                                       
37: R26         Summary Of Significant Accounting Policies          HTML     66K 
                (Tables)                                                         
38: R27         Revenue Recognition (Tables)                        HTML     33K 
39: R28         Business Acquisitions (Tables)                      HTML     39K 
40: R29         Intangible Assets (Tables)                          HTML     38K 
41: R30         Notes Payable (Tables)                              HTML     32K 
42: R31         Derivative Liabilities (Tables)                     HTML     26K 
43: R32         Stock Options And Warrants (Tables)                 HTML     63K 
44: R33         Commitments and Contingencies (Tables)              HTML     48K 
45: R34         Summary Of Significant Accounting Policies          HTML     41K 
                (Schedule of Estimated Useful Life of Property and               
                Equipment) (Details)                                             
46: R35         Summary Of Significant Accounting Policies          HTML     48K 
                (Schedule of Assets and Liabilities measured at                  
                Fair Value) (Details)                                            
47: R36         Summary Of Significant Accounting Policies          HTML     46K 
                (Schedule Of Goodwill And Intangible Assets                      
                Amortization) (Details)                                          
48: R37         Summary Of Significant Accounting Policies          HTML     38K 
                (Schedule Of Deferred Tax Assets And Liabilities)                
                (Details)                                                        
49: R38         Revenue Recognition (Schedule of Five Categories    HTML     46K 
                of Revenue) (Details)                                            
50: R39         Business Acquisitions (Schedule Of Estimated Fair   HTML     67K 
                Value Of The Consideration Transferred) (Details)                
51: R40         Intangible Assets (Schedule Of Acquired Intangible  HTML     44K 
                Assets) (Details)                                                
52: R41         Intangible Assets (Schedule Of Amortization Of      HTML     37K 
                Finite Life Intangible Assets) (Details)                         
53: R42         Notes Payable (Details)                             HTML     67K 
54: R43         Derivative Liabilities (Schedule Of Fair Value Of   HTML     32K 
                The Derivative Liability) (Details)                              
55: R44         Stock Options And Warrants (Summary Of Fair Value   HTML     33K 
                Assumptions Of Options) (Details)                                
56: R45         Stock Options And Warrants (Summary Of Stock        HTML     52K 
                Option Activity) (Details)                                       
57: R46         Stock Options And Warrants (Summary Of Weighted     HTML     61K 
                Average Remainining Contractual Life Of Options)                 
                (Details)                                                        
58: R47         Stock Options And Warrants (Summary Of Fair Value   HTML     37K 
                Of Warrants) (Details)                                           
59: R48         Stock Options And Warrants (Summary Of Company?s    HTML     55K 
                Warrant Activity) (Details)                                      
60: R49         Commitments And Contingencies (Schedule Of Net      HTML     38K 
                Book Value Of Finance Lease) (Details)                           
61: R50         Commitments And Contingencies (Schedule Of          HTML     34K 
                Reconciliation Of Leases) (Details)                              
62: R51         Commitments And Contingencies (Schedule Of Future   HTML     63K 
                Minimum Lease Payments For Opearing And Finance                  
                Lease) (Details)                                                 
63: R52         Commitments And Contingencies (Schedule Of Other    HTML     32K 
                Information Related To Leases) (Details)                         
64: R53         Summary Of Significant Accounting Policies          HTML     33K 
                (Narrative) (Details)                                            
65: R54         Summary Of Significant Accounting Policies          HTML     59K 
                (Narrative) (Details1)                                           
66: R55         Revenue Recognition (Narrative) (Details)           HTML     24K 
67: R56         Business Acquisitions (Narrative) (Details)         HTML     80K 
68: R57         Intangible Assets (Narrative) (Details)             HTML     91K 
69: R58         Credit Facilities (Narrative) (Details)             HTML     74K 
70: R59         Convertible Notes Payable (Narrative) (Details)     HTML    121K 
71: R60         Convertible Notes Payable (Narrative) (Details1)    HTML    117K 
72: R61         Notes Payable (Narrative) (Details)                 HTML     61K 
73: R62         Notes Payable (Narrative) (Details1)                HTML    117K 
74: R63         Derivative Liabilities (Narrative) (Details)        HTML     32K 
75: R64         Capital Stock (Narrative) (Details)                 HTML     56K 
76: R65         Stock Options And Warrants (Narrative) (Details)    HTML     76K 
77: R66         Related Parties (Narrative) (Details)               HTML     99K 
78: R67         Concentrations (Narrative) (Details)                HTML     38K 
79: R68         Commitments and Contingencies (Narrative)           HTML     77K 
                (Details)                                                        
80: R69         Supplemental Statement Of Cash Flows Information    HTML     46K 
                (Narrative) (Details)                                            
82: XML         IDEA XML File -- Filing Summary                      XML    155K 
81: EXCEL       IDEA Workbook of Financial Reports                  XLSX    127K 
 6: EX-101.INS  XBRL Instance -- clwd-20200630                       XML   2.16M 
 8: EX-101.CAL  XBRL Calculations -- clwd-20200630_cal               XML    224K 
 9: EX-101.DEF  XBRL Definitions -- clwd-20200630_def                XML    886K 
10: EX-101.LAB  XBRL Labels -- clwd-20200630_lab                     XML   1.25M 
11: EX-101.PRE  XBRL Presentations -- clwd-20200630_pre              XML   1.11M 
 7: EX-101.SCH  XBRL Schema -- clwd-20200630                         XSD    223K 
83: ZIP         XBRL Zipped Folder -- 0001065949-20-000119-xbrl      Zip    184K

‘EX-101.INS’   —   XBRL Instance — clwd-20200630

This Exhibit is an XBRL XML File.

                                                                                                                                                                                
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<us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRangeOfDividendsUsed contextRef="From2019-01-01to2019-12-31_us-gaap_WarrantMember"> 0% </us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRangeOfDividendsUsed>
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<us-gaap:ProceedsFromNotesPayable contextRef="From2013-04-29to2013-05-01_custom_ConvertibleNotesPayableMarchTwentyFiveTwoThousandThirteenMember_custom_RelatedPartyMember" unitRef="USD" decimals="0"> 15000 </us-gaap:ProceedsFromNotesPayable>
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<us-gaap:ProceedsFromNotesPayable contextRef="From2018-04-19to2018-04-20_custom_ConvertibleNotesPayableAprilTwentyTwoThousandEighteenMember_custom_RelatedPartyMember" unitRef="USD" decimals="0"> 200000 </us-gaap:ProceedsFromNotesPayable>
<us-gaap:ProceedsFromNotesPayable contextRef="From2019-01-15to2019-01-16_custom_ConvertibleNotesPayableJanuarySisteenTwoThousandNineteenMember" unitRef="USD" decimals="0"> 100000 </us-gaap:ProceedsFromNotesPayable>
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<us-gaap:DebtInstrumentInterestRateEffectivePercentage contextRef="AsOf2018-02-01_custom_DirectorOneMember_custom_NotesPayableOtherPayablesDatedFebruaryOneTwoThansandEighteenMember" unitRef="Pure" decimals="INF"> 0.04 </us-gaap:DebtInstrumentInterestRateEffectivePercentage>
<us-gaap:DebtInstrumentInterestRateEffectivePercentage contextRef="AsOf2013-03-25_custom_ConvertibleNotesPayableMarchTwentyFiveTwoThousandThirteenMember_custom_RelatedPartyMember" unitRef="Pure" decimals="INF"> 0.10 </us-gaap:DebtInstrumentInterestRateEffectivePercentage>
<us-gaap:DebtInstrumentInterestRateEffectivePercentage contextRef="AsOf2018-04-20_custom_ConvertibleNotesPayableAprilTwentyTwoThousandEighteenMember_custom_RelatedPartyMember" unitRef="Pure" decimals="INF"> 0.05 </us-gaap:DebtInstrumentInterestRateEffectivePercentage>
<us-gaap:DebtInstrumentInterestRateEffectivePercentage contextRef="AsOf2019-01-16_custom_ConvertibleNotesPayableJanuarySisteenTwoThousandNineteenMember" unitRef="Pure" decimals="INF"> 0.10 </us-gaap:DebtInstrumentInterestRateEffectivePercentage>
<us-gaap:DebtInstrumentInterestRateEffectivePercentage contextRef="AsOf2019-01-31_custom_ConvertibleNotesPayableJanuaryThirtyOneTwoThousandNineteenMember" unitRef="Pure" decimals="INF"> 0.10 </us-gaap:DebtInstrumentInterestRateEffectivePercentage>
<us-gaap:DebtInstrumentInterestRateEffectivePercentage contextRef="AsOf2019-02-21_custom_ConvertibleNotesPayableFebruaryTwentyOneTwoThousandNineteenMember" unitRef="Pure" decimals="INF"> 0.10 </us-gaap:DebtInstrumentInterestRateEffectivePercentage>
<us-gaap:DebtInstrumentInterestRateEffectivePercentage contextRef="AsOf2019-04-24_custom_ConvertibleNotesPayableAprilTwentyFourTwoThousandNineteenMember" unitRef="Pure" decimals="INF"> 0.10 </us-gaap:DebtInstrumentInterestRateEffectivePercentage>
<us-gaap:DebtInstrumentInterestRateEffectivePercentage contextRef="AsOf2019-05-02_custom_ConvertibleNotesPayableMayTwoTwoThousandNineteenMember" unitRef="Pure" decimals="INF"> 0.10 </us-gaap:DebtInstrumentInterestRateEffectivePercentage>
<us-gaap:DebtInstrumentInterestRateEffectivePercentage contextRef="AsOf2019-06-10_custom_ConvertibleNotesPayableJuneTenTwoThousandNineteenMember" unitRef="Pure" decimals="INF"> 0.10 </us-gaap:DebtInstrumentInterestRateEffectivePercentage>
<us-gaap:DebtInstrumentInterestRateEffectivePercentage contextRef="AsOf2019-07-16_custom_ConvertibleNotesPayableJulySixteenTwoThousandNineteenMember" unitRef="Pure" decimals="INF"> 0.10 </us-gaap:DebtInstrumentInterestRateEffectivePercentage>
<us-gaap:DebtInstrumentInterestRateEffectivePercentage contextRef="AsOf2019-09-04_custom_ConvertibleNotesPayableSeptemberFourTwoThousandNineteenMember" unitRef="Pure" decimals="INF"> 0.10 </us-gaap:DebtInstrumentInterestRateEffectivePercentage>
<us-gaap:DebtInstrumentInterestRateEffectivePercentage contextRef="AsOf2019-12-02_custom_ConvertibleNotesPayableDecemberTwoTwoThousandNineteenMember" unitRef="Pure" decimals="INF"> 0.10 </us-gaap:DebtInstrumentInterestRateEffectivePercentage>
<us-gaap:DebtInstrumentInterestRateEffectivePercentage contextRef="AsOf2019-12-05_custom_ConvertibleNotesPayableDecemberFiveTwoThousandNineteenMember" unitRef="Pure" decimals="INF"> 0.10 </us-gaap:DebtInstrumentInterestRateEffectivePercentage>
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<us-gaap:DebtInstrumentDescription contextRef="From2017-08-14to2017-08-15_us-gaap_ChiefFinancialOfficerMember_custom_ConvertibleNotesPayableAugustFifteenTwoThousandSeventeenMember32058421"> Payable upon demand, but in no event later than 36 months from the effective date </us-gaap:DebtInstrumentDescription>
<us-gaap:DebtInstrumentDescription contextRef="From2017-08-27to2017-08-28_us-gaap_ChiefFinancialOfficerMember_custom_ConvertibleNotesPayableAugustTwentyEightTwoThousandSeventeenMember32058437"> Payable upon demand, but in no event later than 36 months from the effective date </us-gaap:DebtInstrumentDescription>
<us-gaap:DebtInstrumentDescription contextRef="From2017-09-27to2017-09-28_us-gaap_ChiefFinancialOfficerMember_custom_ConvertibleNotesPayableSeptemberTwentyEightTwoThousandSeventeenMember32058453"> Payable upon demand, but in no event later than 36 months from the effective date or September 28, 2020 </us-gaap:DebtInstrumentDescription>
<us-gaap:DebtInstrumentDescription contextRef="From2017-10-10to2017-10-11_custom_ConvertibleNotesPayableOctoberElevenTwoThousandSeventeenMember_srt_ChiefFinancialOfficerMember"> Payable upon demand, but in no event later than 36 months from the effective date. </us-gaap:DebtInstrumentDescription>
<us-gaap:DebtInstrumentDescription contextRef="From2017-10-26to2017-10-27_custom_ConvertibleNotesPayableOctoberTwentySevenTwoThousandSeventeenMember_srt_ChiefFinancialOfficerMember"> Payable upon demand, but in no event later than 36 months from the effective date. </us-gaap:DebtInstrumentDescription>
<us-gaap:DebtInstrumentDescription contextRef="From2017-11-14to2017-11-15_custom_ConvertibleNotesPayableNovemberFifteenTwoThousandSeventeenMember_srt_ChiefFinancialOfficerMember"> Payable upon demand, but in no event later than 36 months from the effective date. </us-gaap:DebtInstrumentDescription>
<us-gaap:DebtInstrumentDescription contextRef="From2017-11-26to2017-11-27_custom_ConvertibleNotesPayableNovemberTwentySevenTwoThousandSeventeenMember_srt_ChiefFinancialOfficerMember"> Payable upon demand, but in no event later than 36 months from the effective date. </us-gaap:DebtInstrumentDescription>
<us-gaap:DebtInstrumentDescription contextRef="From2017-12-18to2017-12-19_srt_ChiefFinancialOfficerMember_custom_ConvertibleNotesPayableDecemberNineteenTwoThousandSeventeenMember"> Payable upon demand, but in no event later than 36 months from the effective date. </us-gaap:DebtInstrumentDescription>
<us-gaap:DebtInstrumentDescription contextRef="From2018-01-02to2018-01-03_custom_ConvertibleNotesPayableJanuaryThreeTwoThousandEighteenMember_srt_ChiefFinancialOfficerMember"> Payable upon demand, but in no event later than 36 months from the effective date. </us-gaap:DebtInstrumentDescription>
<us-gaap:DebtInstrumentDescription contextRef="From2019-04-02to2019-04-03_custom_ConvertibleNotesPayableFebruaryTwentyEightTwoThousandNineteenMember"> Amortized over 12 months. </us-gaap:DebtInstrumentDescription>
<us-gaap:DebtInstrumentDescription contextRef="From2018-01-29to2018-02-01_custom_DirectorOneMember_custom_NotesPayableOtherPayablesDatedFebruaryOneTwoThansandEighteenMember"> The Company agreed to pay Mr. Parscale $1,000,000 in twelve equal installments </us-gaap:DebtInstrumentDescription>
<us-gaap:DebtInstrumentDescription contextRef="From2020-05-04to2020-05-05_custom_ConvertibleNotesPayableMayFiveTwoThousandTwentyMember"> The PPP Program loans allow a deferment period of 6 months, which would require payments to be made starting November 5, 2020. Although we anticipate that this loan will be forgiven, based on the terms of the PPP Program, we have included the balance on the Balance Sheet as Notes Payable </us-gaap:DebtInstrumentDescription>
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<us-gaap:DebtInstrumentCarryingAmount contextRef="AsOf2019-02-28_custom_ConvertibleNotesPayableFebruaryTwentyEightTwoThousandNineteenMember" unitRef="USD" decimals="0"> 349557 </us-gaap:DebtInstrumentCarryingAmount>
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<us-gaap:DebtInstrumentCarryingAmount contextRef="AsOf2018-11-20_custom_DirectorOneMember_custom_NotesPayableOtherPayablesDatedFebruaryOneTwoThansandEighteenMember" unitRef="USD" decimals="0"> 0 </us-gaap:DebtInstrumentCarryingAmount>
<us-gaap:DebtInstrumentCarryingAmount contextRef="AsOf2020-06-30_custom_ConvertibleNotesPayableMarchTwentyFiveTwoThousandThirteenMember_custom_RelatedPartyMember" unitRef="USD" decimals="0"> 0 </us-gaap:DebtInstrumentCarryingAmount>
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<us-gaap:DebtInstrumentCarryingAmount contextRef="AsOf2019-12-31_custom_ConvertibleNotesPayableJanuarySisteenTwoThousandNineteenMember" unitRef="USD" decimals="0"> 103000 </us-gaap:DebtInstrumentCarryingAmount>
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<us-gaap:InterestPayableCurrent contextRef="AsOf2020-06-30_srt_ChiefFinancialOfficerMember_custom_ConvertibleNotesPayableAugustFifteenTwoThousandSeventeenMember" unitRef="USD" decimals="0"> 5104 </us-gaap:InterestPayableCurrent>
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<us-gaap:InterestPayableCurrent contextRef="AsOf2020-06-30_srt_ChiefFinancialOfficerMember_custom_ConvertibleNotesPayableSeptemberTwentyEightTwoThousandSeventeenMember" unitRef="USD" decimals="0"> 8782 </us-gaap:InterestPayableCurrent>
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<us-gaap:InterestPayableCurrent contextRef="AsOf2020-06-30_srt_ChiefFinancialOfficerMember_custom_ConvertibleNotesPayableNovemberTwentySevenTwoThousandSeventeenMember" unitRef="USD" decimals="0"> 13737 </us-gaap:InterestPayableCurrent>
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<us-gaap:InterestPayableCurrent contextRef="AsOf2020-06-30_us-gaap_ConvertibleNotesPayableMember" unitRef="USD" decimals="0"> 211222 </us-gaap:InterestPayableCurrent>
<us-gaap:InterestPayableCurrent contextRef="AsOf2020-06-30_custom_ConvertibleNotesPayableAprilTwentyTwoThousandEighteenMember_custom_RelatedPartyMember" unitRef="USD" decimals="0"> 17737 </us-gaap:InterestPayableCurrent>
<us-gaap:InterestPayableCurrent contextRef="AsOf2019-12-31_custom_ConvertibleNotesPayableJanuarySisteenTwoThousandNineteenMember" unitRef="USD" decimals="0"> 5150 </us-gaap:InterestPayableCurrent>
<us-gaap:InterestPayableCurrent contextRef="AsOf2019-12-31_custom_ConvertibleNotesPayableJanuaryThirtyOneTwoThousandNineteenMember" unitRef="USD" decimals="0"> 3165 </us-gaap:InterestPayableCurrent>
<us-gaap:InterestPayableCurrent contextRef="AsOf2020-03-31_custom_ConvertibleNotesPayableJanuaryThirtyOneTwoThousandNineteenMember" unitRef="USD" decimals="0"> 3935 </us-gaap:InterestPayableCurrent>
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<us-gaap:InterestPayableCurrent contextRef="AsOf2019-12-31_custom_ConvertibleNotesPayableJuneTenTwoThousandNineteenMember" unitRef="USD" decimals="0"> 2650 </us-gaap:InterestPayableCurrent>
<us-gaap:InterestPayableCurrent contextRef="AsOf2020-06-30_custom_ConvertibleNotesPayableMayFiveTwoThousandTwentyMember" unitRef="USD" decimals="0"> 1198 </us-gaap:InterestPayableCurrent>
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<CLWD:OriginationFeeRetainedByLender contextRef="AsOf2019-02-28_custom_ConvertibleNotesPayableFebruaryTwentyEightTwoThousandNineteenMember" unitRef="USD" decimals="0"> 25443 </CLWD:OriginationFeeRetainedByLender>
<us-gaap:RepaymentsOfNotesPayable contextRef="From2020-01-01to2020-06-30_custom_ConvertibleNotesPayableFebruaryTwentyEightTwoThousandNineteenMember" unitRef="USD" decimals="0"> 40000 </us-gaap:RepaymentsOfNotesPayable>
<CLWD:DebtInstrumentCarryingValueWithOriginationFees contextRef="AsOf2019-02-28_custom_ConvertibleNotesPayableFebruaryTwentyEightTwoThousandNineteenMember" unitRef="USD" decimals="0"> 375000 </CLWD:DebtInstrumentCarryingValueWithOriginationFees>
<us-gaap:DerivativeLossOnDerivative contextRef="From2020-01-01to2020-06-30_us-gaap_DerivativeFinancialInstrumentsLiabilitiesMember" unitRef="USD" decimals="0"> 0 </us-gaap:DerivativeLossOnDerivative>
<us-gaap:DerivativeLossOnDerivative contextRef="From2019-01-01to2019-06-30_us-gaap_DerivativeFinancialInstrumentsLiabilitiesMember" unitRef="USD" decimals="0"> 0 </us-gaap:DerivativeLossOnDerivative>
<us-gaap:InterestExpenseDebt contextRef="From2020-01-01to2020-06-30_us-gaap_DerivativeFinancialInstrumentsLiabilitiesMember" unitRef="USD" decimals="0"> 9295 </us-gaap:InterestExpenseDebt>
<us-gaap:InterestExpenseDebt contextRef="From2019-01-01to2019-06-30_us-gaap_DerivativeFinancialInstrumentsLiabilitiesMember" unitRef="USD" decimals="0"> 7203 </us-gaap:InterestExpenseDebt>
<CLWD:AccruedInterestRelatedToConvertibleNotes contextRef="AsOf2019-12-31_us-gaap_DerivativeFinancialInstrumentsLiabilitiesMember" unitRef="USD" decimals="0"> 57964 </CLWD:AccruedInterestRelatedToConvertibleNotes>
<CLWD:AccruedInterestRelatedToConvertibleNotes contextRef="AsOf2020-06-30_us-gaap_DerivativeFinancialInstrumentsLiabilitiesMember" unitRef="USD" decimals="0"> 66261 </CLWD:AccruedInterestRelatedToConvertibleNotes>
<us-gaap:ConvertiblePreferredStockTermsOfConversion contextRef="From2020-01-01to2020-06-30_us-gaap_SeriesAPreferredStockMember7093375"> Each share of Series A Preferred stock is convertible into 10,000 shares of the Company's common stock. </us-gaap:ConvertiblePreferredStockTermsOfConversion>
<us-gaap:ConvertiblePreferredStockTermsOfConversion contextRef="From2020-01-01to2020-06-30_us-gaap_SeriesBPreferredStockMember7268140"> The Series B Preferred Stock is convertible into shares of the Company's common stock in amount determined by dividing the stated value by a conversion price of $0.004 per share. </us-gaap:ConvertiblePreferredStockTermsOfConversion>
<us-gaap:ConvertiblePreferredStockTermsOfConversion contextRef="From2020-01-01to2020-06-30_us-gaap_SeriesCPreferredStockMember7487062"> The Series C Preferred Stock is convertible into shares of the Company's common stock by dividing the stated value by a conversion price of $0.01 per share. </us-gaap:ConvertiblePreferredStockTermsOfConversion>
<us-gaap:ConvertiblePreferredStockTermsOfConversion contextRef="From2020-01-01to2020-06-30_us-gaap_SeriesDPreferredStockMember7546500"> Each share of Series D Preferred Stock has a stated value of $100. The Series D Preferred Stock is convertible into common stock at a ratio of 2,500 shares of common stock per share of preferred stock, and pays a quarterly dividend, calculated as (1/90,000) x (5% of the Adjusted Gross Revenue) of the Company’s subsidiary Parscale Digital. </us-gaap:ConvertiblePreferredStockTermsOfConversion>
<us-gaap:ConvertiblePreferredStockTermsOfConversion contextRef="From2020-01-01to2020-06-30_us-gaap_SeriesEPreferredStockMember7830562"> The Series E Preferred Stock is convertible into shares of the Company's common stock in an amount determined by dividing the stated value by a conversion price of $0.05 per share. </us-gaap:ConvertiblePreferredStockTermsOfConversion>
<us-gaap:ConvertiblePreferredStockTermsOfConversion contextRef="From2020-01-01to2020-06-30_us-gaap_SeriesFPreferredStockMember"> The Series F Preferred Stock is not convertible into common stock. </us-gaap:ConvertiblePreferredStockTermsOfConversion>
<us-gaap:ConvertiblePreferredStockTermsOfConversion contextRef="From2020-01-01to2020-06-30_us-gaap_SeriesGPreferredStockMember7888375"> The Series G Preferred Stock is convertible into shares of the Company's common stock in an amount determined by dividing the stated value by a conversion price of $0.0019 per share. </us-gaap:ConvertiblePreferredStockTermsOfConversion>
<us-gaap:PreferredStockDividendPaymentTerms contextRef="From2020-01-01to2020-06-30_us-gaap_SeriesAPreferredStockMember7093375"> The holders of outstanding shares of Series A Preferred Stock are entitled to receive dividends, payable quarterly, out of any assets of the Corporation legally available therefor, at the rate of $8 per share annually, payable in preference and priority to any payment of any dividend on the common stock. As of March 31, 2020, the Company has 10,000 shares of Series A Preferred Stock outstanding. </us-gaap:PreferredStockDividendPaymentTerms>
<us-gaap:PreferredStockDividendPaymentTerms contextRef="From2020-01-01to2020-06-30_us-gaap_SeriesFPreferredStockMember"> The holders of outstanding shares of Series F Preferred Stock are entitled to receive dividends, at the annual rate of 10%, payable monthly, payable in preference and priority to any payment of any dividend on the Company’s common stock. </us-gaap:PreferredStockDividendPaymentTerms>
<CLWD:PreferredStockStatedOrFaceValuePerShare contextRef="From2020-01-01to2020-06-30_us-gaap_SeriesBPreferredStockMember7268140" unitRef="USDPShares" decimals="INF"> 100 </CLWD:PreferredStockStatedOrFaceValuePerShare>
<CLWD:PreferredStockStatedOrFaceValuePerShare contextRef="From2020-01-01to2020-06-30_us-gaap_SeriesCPreferredStockMember7487062" unitRef="USDPShares" decimals="INF"> 100 </CLWD:PreferredStockStatedOrFaceValuePerShare>
<CLWD:PreferredStockStatedOrFaceValuePerShare contextRef="From2020-01-01to2020-06-30_us-gaap_SeriesDPreferredStockMember7546500" unitRef="USDPShares" decimals="INF"> 100 </CLWD:PreferredStockStatedOrFaceValuePerShare>
<CLWD:PreferredStockStatedOrFaceValuePerShare contextRef="From2020-01-01to2020-06-30_us-gaap_SeriesEPreferredStockMember7830562" unitRef="USDPShares" decimals="INF"> 100 </CLWD:PreferredStockStatedOrFaceValuePerShare>
<CLWD:PreferredStockStatedOrFaceValuePerShare contextRef="From2020-01-01to2020-06-30_us-gaap_SeriesFPreferredStockMember" unitRef="USDPShares" decimals="INF"> 25 </CLWD:PreferredStockStatedOrFaceValuePerShare>
<CLWD:PreferredStockStatedOrFaceValuePerShare contextRef="From2020-01-01to2020-06-30_us-gaap_SeriesGPreferredStockMember7888375" unitRef="USDPShares" decimals="INF"> 100 </CLWD:PreferredStockStatedOrFaceValuePerShare>
<us-gaap:PreferredStockVotingRights contextRef="From2020-01-01to2020-06-30_us-gaap_SeriesBPreferredStockMember7268140"> The Series B Preferred Stock does not have voting rights except as required by law and with respect to certain protective provisions set forth in the Certificate of Designation of Series B Preferred Stock. </us-gaap:PreferredStockVotingRights>
<us-gaap:PreferredStockVotingRights contextRef="From2020-01-01to2020-06-30_us-gaap_SeriesCPreferredStockMember7487062"> The Series C Preferred Stock does not have voting rights except as required by law and with respect to certain protective provisions set forth in the Certificate of Designation of Series C Preferred Stock. </us-gaap:PreferredStockVotingRights>
<us-gaap:PreferredStockVotingRights contextRef="From2020-01-01to2020-06-30_us-gaap_SeriesDPreferredStockMember7546500"> The Series D Preferred Stock does not have voting rights except as required by law and with respect to certain protective provisions set forth in the Certificate of Designation of Series D Preferred Stock. </us-gaap:PreferredStockVotingRights>
<us-gaap:PreferredStockVotingRights contextRef="From2020-01-01to2020-06-30_us-gaap_SeriesEPreferredStockMember7830562"> The Series E Preferred Stock does not have voting rights except as required by law and with respect to certain protective provisions set forth in the Certificate of Designation of Series E Preferred Stock. </us-gaap:PreferredStockVotingRights>
<us-gaap:PreferredStockVotingRights contextRef="From2020-01-01to2020-06-30_us-gaap_SeriesFPreferredStockMember"> The Series F Preferred Stock does have voting rights, except as required by law and with respect to certain protective provisions set forth in the Certificate of Designation. </us-gaap:PreferredStockVotingRights>
<us-gaap:PreferredStockVotingRights contextRef="From2020-01-01to2020-06-30_us-gaap_SeriesGPreferredStockMember7888375"> The Series G Preferred Stock does not have voting rights except as required by law and with respect to certain protective provisions set forth in the Certificate of Designation of Series G Preferred Stock. </us-gaap:PreferredStockVotingRights>
<us-gaap:DividendsPayableCurrent contextRef="AsOf2020-06-30_us-gaap_SeriesAPreferredStockMember" unitRef="USD" decimals="0"> 100000 </us-gaap:DividendsPayableCurrent>
<us-gaap:DividendsPayableCurrent contextRef="AsOf2020-06-30_us-gaap_SeriesDPreferredStockMember" unitRef="USD" decimals="0"> 225548 </us-gaap:DividendsPayableCurrent>
<us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAuthorized contextRef="AsOf2017-08-01_custom_NonQualifiedStockOptionsMember_custom_KeyEmployeeMember" unitRef="Shares" decimals="INF"> 10000000 </us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAuthorized>
<us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAuthorized contextRef="AsOf2017-09-18_custom_NonQualifiedStockOptionsMember_custom_ThreeKeyEmployeesMember" unitRef="Shares" decimals="INF"> 1800000 </us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAuthorized>
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<us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1 contextRef="From2017-07-29to2017-08-01_custom_NonQualifiedStockOptionsMember_custom_KeyEmployeeMember"> P36M </us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1>
<us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1 contextRef="From2017-09-17to2017-09-18_custom_NonQualifiedStockOptionsMember_custom_ThreeKeyEmployeesMember"> P36M </us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1>
<us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1 contextRef="From2018-01-02to2018-01-03_custom_NonQualifiedStockOptionsMember_custom_SixKeyEmployeesMember"> P36M </us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1>
<us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1 contextRef="From2020-01-16to2020-01-17_custom_NonQualifiedStockOptionsMember_custom_TenKeyEmployeesMember"> P36M </us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1>
<us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardExpirationDate contextRef="From2017-07-29to2017-08-01_custom_NonQualifiedStockOptionsMember_custom_KeyEmployeeMember"> 2022-08-01 </us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardExpirationDate>
<us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardExpirationDate contextRef="From2017-09-17to2017-09-18_custom_NonQualifiedStockOptionsMember_custom_ThreeKeyEmployeesMember"> 2022-09-18 </us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardExpirationDate>
<us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardExpirationDate contextRef="From2018-01-02to2018-01-03_custom_NonQualifiedStockOptionsMember_custom_SixKeyEmployeesMember"> 2023-01-03 </us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardExpirationDate>
<us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardExpirationDate contextRef="From2020-01-16to2020-01-17_custom_NonQualifiedStockOptionsMember_custom_TenKeyEmployeesMember"> 2021-01-17 </us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardExpirationDate>
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<us-gaap:StockIssuedDuringPeriodSharesShareBasedCompensation contextRef="From2020-01-01to2020-06-30_custom_NonQualifiedStockOptionsMember_custom_ThreeKeyEmployeesMember" unitRef="Shares" decimals="INF"> 600000 </us-gaap:StockIssuedDuringPeriodSharesShareBasedCompensation>
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<us-gaap:ProceedsFromRelatedPartyDebt contextRef="From2017-07-29to2017-07-30_srt_ChiefFinancialOfficerMember_custom_UnsecuredPromissoryNotesPayableMember" unitRef="USD" decimals="0"> 53500 </us-gaap:ProceedsFromRelatedPartyDebt>
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<us-gaap:ProceedsFromRelatedPartyDebt contextRef="From2017-09-27to2017-09-28_srt_ChiefFinancialOfficerMember_custom_UnsecuredPromissoryNotesPayableMember" unitRef="USD" decimals="0"> 63600 </us-gaap:ProceedsFromRelatedPartyDebt>
<us-gaap:ProceedsFromRelatedPartyDebt contextRef="From2017-10-10to2017-10-11_srt_ChiefFinancialOfficerMember_custom_UnsecuredPromissoryNotesPayableMember" unitRef="USD" decimals="0"> 103500 </us-gaap:ProceedsFromRelatedPartyDebt>
<us-gaap:ProceedsFromRelatedPartyDebt contextRef="From2017-10-26to2017-10-27_srt_ChiefFinancialOfficerMember_custom_UnsecuredPromissoryNotesPayableMember" unitRef="USD" decimals="0"> 106000 </us-gaap:ProceedsFromRelatedPartyDebt>
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<us-gaap:ProceedsFromRelatedPartyDebt contextRef="From2017-11-29to2017-11-30_srt_ChiefFinancialOfficerMember_custom_UnsecuredPromissoryNotesPayableMember" unitRef="USD" decimals="0"> 30000 </us-gaap:ProceedsFromRelatedPartyDebt>
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<us-gaap:ProceedsFromRelatedPartyDebt contextRef="From2018-01-29to2018-01-30_srt_ChiefFinancialOfficerMember_custom_UnsecuredPromissoryNotesPayableMember" unitRef="USD" decimals="0"> 72000 </us-gaap:ProceedsFromRelatedPartyDebt>
<us-gaap:ProceedsFromRelatedPartyDebt contextRef="From2018-01-26to2018-02-02_srt_ChiefFinancialOfficerMember_custom_UnsecuredPromissoryNotesPayableMember" unitRef="USD" decimals="0"> 85000 </us-gaap:ProceedsFromRelatedPartyDebt>
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<CLWD:AccruedInterestPortionOfDebtConverted contextRef="From2014-05-22to2014-05-23_custom_ConvertibleNotesPayableMarchTwentyFiveTwoThousandThirteenMember_us-gaap_CommonStockMember_custom_RelatedPartyMember" unitRef="USD" decimals="0"> 1975 </CLWD:AccruedInterestPortionOfDebtConverted>
<CLWD:AccruedInterestPortionOfDebtConverted contextRef="From2014-10-13to2014-10-14_custom_ConvertibleNotesPayableMarchTwentyFiveTwoThousandThirteenMember_us-gaap_CommonStockMember_custom_RelatedPartyMember" unitRef="USD" decimals="0"> 2645 </CLWD:AccruedInterestPortionOfDebtConverted>
<CLWD:AccruedInterestPortionOfDebtConverted contextRef="From2018-04-16to2018-04-17_custom_ConvertibleNotesPayableMarchTwentyFiveTwoThousandThirteenMember_us-gaap_CommonStockMember_custom_RelatedPartyMember" unitRef="USD" decimals="0"> 8106 </CLWD:AccruedInterestPortionOfDebtConverted>
<CLWD:AccruedInterestPortionOfDebtConverted contextRef="From2020-06-22to2020-06-23_custom_ConvertibleNotesPayableMarchTwentyFiveTwoThousandThirteenMember_custom_RelatedPartyMember_us-gaap_CommonStockMember" unitRef="USD" decimals="0"> 36260 </CLWD:AccruedInterestPortionOfDebtConverted>
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<CLWD:AccruedInterestPortionOfDebtConverted contextRef="From2020-05-31to2020-06-01_custom_ConvertibleNotesPayableDecemberTwoTwoThousandNineteenMember" unitRef="USD" decimals="0"> 16528 </CLWD:AccruedInterestPortionOfDebtConverted>
<CLWD:AccruedInterestPortionOfDebtConverted contextRef="From2020-06-02to2020-06-03_custom_ConvertibleNotesPayableDecemberTwoTwoThousandNineteenMember" unitRef="USD" decimals="0"> 22988 </CLWD:AccruedInterestPortionOfDebtConverted>
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<us-gaap:DebtConversionConvertedInstrumentSharesIssued1 contextRef="From2020-01-01to2020-06-30_custom_SupplementalNonCashFinancingActivitiesMember_custom_ConvertiblePromissoryNoteMember_us-gaap_CommonStockMember" unitRef="Shares" decimals="INF"> 226300034 </us-gaap:DebtConversionConvertedInstrumentSharesIssued1>
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<CLWD:NumberOfCustomer contextRef="From2020-01-01to2020-06-30_us-gaap_SalesRevenueNetMember_custom_ThreeMajorCustomersMember" unitRef="Number" decimals="INF"> 3 </CLWD:NumberOfCustomer>
<CLWD:NumberOfCustomer contextRef="From2019-01-01to2019-06-30_us-gaap_SalesRevenueNetMember_custom_ThreeMajorCustomersMember" unitRef="Number" decimals="INF"> 3 </CLWD:NumberOfCustomer>
<CLWD:NumberOfCustomer contextRef="From2020-01-01to2020-06-30_us-gaap_AccountsReceivableMember_custom_ThreeCustomersOneMember" unitRef="Number" decimals="INF"> 3 </CLWD:NumberOfCustomer>
<CLWD:NumberOfCustomer contextRef="From2019-01-01to2019-06-30_us-gaap_AccountsReceivableMember_custom_ThreeCustomersOneMember" unitRef="Number" decimals="INF"> 3 </CLWD:NumberOfCustomer>
<CLWD:NumberOfCustomer contextRef="From2020-01-01to2020-06-30_us-gaap_AccountsReceivableMember_custom_TwoCustomersOneMember" unitRef="Number" decimals="INF"> 2 </CLWD:NumberOfCustomer>
<CLWD:NumberOfCustomer contextRef="From2019-01-01to2019-06-30_us-gaap_AccountsReceivableMember_custom_TwoCustomersOneMember" unitRef="Number" decimals="INF"> 2 </CLWD:NumberOfCustomer>
<us-gaap:DescriptionOfLesseeLeasingArrangementsOperatingLeases contextRef="From2020-01-01to2020-06-30_custom_SupplementalNonCashFinancingActivitiesMember_custom_ROUOperatingLeasesMember"> Our leases have remaining lease terms of 1 year to 3 years, some of which include options to extend the lease term for up to an undetermined number of years. </us-gaap:DescriptionOfLesseeLeasingArrangementsOperatingLeases>
<us-gaap:DescriptionOfLesseeLeasingArrangementsOperatingLeases contextRef="From2017-03-19to2017-03-20_custom_LeaseAssumedOnAcquisitionOfWebTegrityMember"> As a result of the WebTegrity acquisition, we assumed a lease for office space used by the WebTegrity employees, at 14603 Huebner Road, Suite 3402, San Antonio, TX 78230. The lease was executed on March 20, 2017 for a period of 36 months, commencing March 20, 2017, at a rate of $2,750 per month from April 1, 2017 through March 31, 2018, $2,950 per month from April 1, 2018 through March 31, 2019, and $3,150 per month from April 1, 2019 through March 31, 2020. </us-gaap:DescriptionOfLesseeLeasingArrangementsOperatingLeases>
<us-gaap:DescriptionOfLesseeLeasingArrangementsOperatingLeases contextRef="From2017-07-29to2017-08-01_us-gaap_LeaseAgreementsMember_custom_EmployeeOneMember_custom_SubsidiariesOneMember"> On August 1, 2017, Parscale Digital signed a lease agreement with Giles-Parscale, Inc., a related party, which commenced on August 1, 2017, for approximately 8,290 square feet, at 321 Sixth Street, San Antonio, TX 78215, for $9,800 per month, plus a pro rata share of the common building expenses. The lease expires on July 31, 2022. As of March 31, 2020, it is unclear whether we will attempt to extend this lease beyond the July 31, 2022 expiration date. </us-gaap:DescriptionOfLesseeLeasingArrangementsOperatingLeases>
<us-gaap:OperatingLeasesRentExpenseMinimumRentals contextRef="From2017-07-29to2017-08-01_us-gaap_LeaseAgreementsMember_custom_EmployeeOneMember_custom_SubsidiariesOneMember" unitRef="USD" decimals="0"> 9800 </us-gaap:OperatingLeasesRentExpenseMinimumRentals>
<us-gaap:LeaseExpirationDate1 contextRef="From2017-07-29to2017-08-01_us-gaap_LeaseAgreementsMember_custom_EmployeeOneMember_custom_SubsidiariesOneMember"> 2022-07-31 </us-gaap:LeaseExpirationDate1>
<us-gaap:LeaseAndRentalExpense contextRef="From2020-01-01to2020-06-30" unitRef="USD" decimals="0"> 46420 </us-gaap:LeaseAndRentalExpense>
<us-gaap:LeaseAndRentalExpense contextRef="From2019-01-01to2019-06-30" unitRef="USD" decimals="0"> 87433 </us-gaap:LeaseAndRentalExpense>
<CLWD:TotalAmountDueInSettlementWithLandlord contextRef="AsOf2014-05-21_custom_SettlementWithPriorLandlordMember" unitRef="USD" decimals="0"> 227052 </CLWD:TotalAmountDueInSettlementWithLandlord>
<us-gaap:OtherCommitment contextRef="AsOf2014-05-21_custom_SettlementWithPriorLandlordMember" unitRef="USD" decimals="0"> 40250 </us-gaap:OtherCommitment>
<CLWD:MonthlyPaymentOfCommittedAmountInSettlement contextRef="AsOf2014-05-21_custom_SettlementWithPriorLandlordMember" unitRef="USD" decimals="0"> 350 </CLWD:MonthlyPaymentOfCommittedAmountInSettlement>
<us-gaap:OtherCommitmentsDescription contextRef="From2014-05-20to2014-05-21_custom_SettlementWithPriorLandlordMember"> Upon payment of $40,250, the Company will record a gain on extinguishment of debt of $186,802. </us-gaap:OtherCommitmentsDescription>
<us-gaap:AccruedLiabilitiesCurrentAndNoncurrent contextRef="AsOf2020-06-30_custom_SettlementWithPriorLandlordMember" unitRef="USD" decimals="0"> 14350 </us-gaap:AccruedLiabilitiesCurrentAndNoncurrent>
<us-gaap:AccruedLiabilitiesCurrentAndNoncurrent contextRef="AsOf2019-12-31_custom_SettlementWithPriorLandlordMember" unitRef="USD" decimals="0"> 16450 </us-gaap:AccruedLiabilitiesCurrentAndNoncurrent>
<us-gaap:DescriptionOfLesseeLeasingArrangementsCapitalLeases contextRef="From2017-07-29to2017-08-01_custom_CapitalLeaseAgreementForUseOfOfficeEquipmentAndFurnitureMember_custom_SubsidiariesOneMember_us-gaap_DirectorMember"> On August 1, 2017, Parscale Digital signed a lease agreement with Parscale Strategy, a related party, for the use of office equipment and furniture. The lease provides for a term of thirty-six (36) months, at a monthly payment of $3,000, and an option to purchase all items at the end of the lease for one dollar. It is certain that the Company will exercise this purchase option. We have evaluated this lease in accordance with ASC 840-30 and determined that it meets the definition of a finance lease. </us-gaap:DescriptionOfLesseeLeasingArrangementsCapitalLeases>
<us-gaap:LesseeOperatingLeaseTermOfContract contextRef="AsOf2017-08-01_custom_CapitalLeaseAgreementForUseOfOfficeEquipmentAndFurnitureMember_custom_SubsidiariesOneMember_us-gaap_DirectorMember"> P36M </us-gaap:LesseeOperatingLeaseTermOfContract>
<us-gaap:CapitalLeasesFutureMinimumPaymentsNetMinimumPayments1 contextRef="AsOf2017-08-01_custom_CapitalLeaseAgreementForUseOfOfficeEquipmentAndFurnitureMember_custom_SubsidiariesOneMember_us-gaap_DirectorMember" unitRef="USD" decimals="0"> 3000 </us-gaap:CapitalLeasesFutureMinimumPaymentsNetMinimumPayments1>
<us-gaap:DebtConversionOriginalDebtAmount1 contextRef="From2017-11-29to2017-11-30_us-gaap_CommonStockMember_custom_NotesPayableNoteDateNovemberThirtyTwoThousandSeventeenMember" unitRef="USD" decimals="0"> 30000 </us-gaap:DebtConversionOriginalDebtAmount1>
<us-gaap:DebtConversionOriginalDebtAmount1 contextRef="From2018-01-28to2018-01-30_us-gaap_CommonStockMember_custom_NotesPayableNoteDateJanuaryThirtyTwoThousandEighteenMember" unitRef="USD" decimals="0"> 72000 </us-gaap:DebtConversionOriginalDebtAmount1>
<us-gaap:DebtConversionOriginalDebtAmount1 contextRef="From2018-01-31to2018-02-01_us-gaap_CommonStockMember_custom_NotesPayableNoteDateFebruaryOneTwoThousandEighteenMember" unitRef="USD" decimals="0"> 85000 </us-gaap:DebtConversionOriginalDebtAmount1>
<us-gaap:DebtConversionOriginalDebtAmount1 contextRef="From2019-07-22to2019-07-23_us-gaap_CommonStockMember_custom_NotesPayableNoteDateJulyTwentyThreeTwoThousandNineteenMember" unitRef="USD" decimals="0"> 25000 </us-gaap:DebtConversionOriginalDebtAmount1>
<us-gaap:DebtConversionOriginalDebtAmount1 contextRef="From2019-08-18to2019-08-20_us-gaap_CommonStockMember_custom_NotesPayableNoteDateAugustTwentyTwoThousandNineteenMember" unitRef="USD" decimals="0"> 10000 </us-gaap:DebtConversionOriginalDebtAmount1>
<us-gaap:DebtConversionOriginalDebtAmount1 contextRef="From2019-08-26to2019-08-28_us-gaap_CommonStockMember_custom_NotesPayableNoteDateAugustTwentyEightTwoThousandNineteenMember" unitRef="USD" decimals="0"> 18500 </us-gaap:DebtConversionOriginalDebtAmount1>
<us-gaap:DebtConversionOriginalDebtAmount1 contextRef="From2020-01-01to2020-06-30_us-gaap_CommonStockMember_custom_NotesPayableTotalMember" unitRef="USD" decimals="0"> 240500 </us-gaap:DebtConversionOriginalDebtAmount1>
<us-gaap:DebtConversionOriginalDebtAmount1 contextRef="From2020-01-01to2020-06-30_custom_SupplementalNonCashFinancingActivitiesMember_custom_ConvertiblePromissoryNoteMember_us-gaap_CommonStockMember" unitRef="USD" decimals="0"> 291940 </us-gaap:DebtConversionOriginalDebtAmount1>
<us-gaap:DebtConversionOriginalDebtAmount1 contextRef="From2020-01-01to2020-06-30_custom_SupplementalNonCashFinancingActivitiesMember_custom_RelatedPartyMember_us-gaap_SeriesGPreferredStockMember" unitRef="USD" decimals="0"> 259698 </us-gaap:DebtConversionOriginalDebtAmount1>
<us-gaap:DebtConversionOriginalDebtAmount1 contextRef="From2014-05-22to2014-05-23_custom_ConvertibleNotesPayableMarchTwentyFiveTwoThousandThirteenMember_us-gaap_CommonStockMember_custom_RelatedPartyMember" unitRef="USD" decimals="0"> 17000 </us-gaap:DebtConversionOriginalDebtAmount1>
<us-gaap:DebtConversionOriginalDebtAmount1 contextRef="From2014-10-13to2014-10-14_custom_ConvertibleNotesPayableMarchTwentyFiveTwoThousandThirteenMember_us-gaap_CommonStockMember_custom_RelatedPartyMember" unitRef="USD" decimals="0"> 17000 </us-gaap:DebtConversionOriginalDebtAmount1>
<us-gaap:DebtConversionOriginalDebtAmount1 contextRef="From2018-04-16to2018-04-17_custom_ConvertibleNotesPayableMarchTwentyFiveTwoThousandThirteenMember_us-gaap_CommonStockMember_custom_RelatedPartyMember" unitRef="USD" decimals="0"> 16000 </us-gaap:DebtConversionOriginalDebtAmount1>
<us-gaap:DebtConversionOriginalDebtAmount1 contextRef="From2020-06-22to2020-06-23_custom_ConvertibleNotesPayableMarchTwentyFiveTwoThousandThirteenMember_custom_RelatedPartyMember_us-gaap_CommonStockMember" unitRef="USD" decimals="0"> 50000 </us-gaap:DebtConversionOriginalDebtAmount1>
<us-gaap:DebtConversionOriginalDebtAmount1 contextRef="From2020-06-22to2020-06-23_custom_ConvertibleNotesPayableAprilTwentyTwoThousandEighteenMember_custom_RelatedPartyMember" unitRef="USD" decimals="0"> 38894 </us-gaap:DebtConversionOriginalDebtAmount1>
<us-gaap:DebtConversionOriginalDebtAmount1 contextRef="From2020-04-01to2020-06-30_custom_ConvertibleNotesPayableMayTwoTwoThousandNineteenMember" unitRef="USD" decimals="0"> 13578 </us-gaap:DebtConversionOriginalDebtAmount1>
<us-gaap:DebtConversionOriginalDebtAmount1 contextRef="From2020-04-01to2020-06-30_custom_ConvertibleNotesPayableJulySixteenTwoThousandNineteenMember" unitRef="USD" decimals="0"> 52300 </us-gaap:DebtConversionOriginalDebtAmount1>
<us-gaap:DebtConversionOriginalDebtAmount1 contextRef="From2020-04-01to2020-06-30_custom_ConvertibleNotesPayableSeptemberFourTwoThousandNineteenMember" unitRef="USD" decimals="0"> 7650 </us-gaap:DebtConversionOriginalDebtAmount1>
<us-gaap:NotesReduction contextRef="From2020-01-01to2020-06-30_us-gaap_DerivativeFinancialInstrumentsLiabilitiesMember" unitRef="USD" decimals="0"> 339105 </us-gaap:NotesReduction>
<us-gaap:NotesReduction contextRef="From2020-01-01to2020-06-30_custom_SupplementalNonCashFinancingActivitiesMember_custom_ConvertiblePromissoryNoteMember_us-gaap_CommonStockMember" unitRef="USD" decimals="0"> 339105 </us-gaap:NotesReduction>
<us-gaap:IncreaseDecreaseInOtherCurrentAssets contextRef="From2020-01-01to2020-06-30_custom_SupplementalNonCashFinancingActivitiesMember_custom_ROUOperatingLeasesMember" unitRef="USD" decimals="0"> 46420 </us-gaap:IncreaseDecreaseInOtherCurrentAssets>
<us-gaap:IncreaseDecreaseInOtherCurrentAssets contextRef="From2019-01-01to2019-06-30_custom_SupplementalNonCashFinancingActivitiesMember_custom_ROUOperatingLeasesMember" unitRef="USD" decimals="0"> 365460 </us-gaap:IncreaseDecreaseInOtherCurrentAssets>
<us-gaap:IncreaseDecreaseInOtherCurrentLiabilities contextRef="From2020-01-01to2020-06-30_custom_SupplementalNonCashFinancingActivitiesMember_custom_ROUOperatingLeasesMember" unitRef="USD" decimals="0"> 46420 </us-gaap:IncreaseDecreaseInOtherCurrentLiabilities>
<us-gaap:IncreaseDecreaseInOtherCurrentLiabilities contextRef="From2019-01-01to2019-06-30_custom_SupplementalNonCashFinancingActivitiesMember_custom_ROUOperatingLeasesMember" unitRef="USD" decimals="0"> 365460 </us-gaap:IncreaseDecreaseInOtherCurrentLiabilities>
<CLWD:DiscountOnConvertibleNotesAndDerivativeLiability contextRef="From2020-01-01to2020-06-30_custom_SupplementalNonCashFinancingActivitiesMember" unitRef="USD" decimals="0"> 127273 </CLWD:DiscountOnConvertibleNotesAndDerivativeLiability>
<us-gaap:AllowanceForDoubtfulAccountsReceivableCurrent contextRef="AsOf2019-12-31" unitRef="USD" decimals="0"> 118589 </us-gaap:AllowanceForDoubtfulAccountsReceivableCurrent>
<us-gaap:AllowanceForDoubtfulAccountsReceivableCurrent contextRef="AsOf2020-06-30" unitRef="USD" decimals="0"> 77428 </us-gaap:AllowanceForDoubtfulAccountsReceivableCurrent>
<us-gaap:Depreciation contextRef="From2020-01-01to2020-06-30" unitRef="USD" decimals="0"> 20350 </us-gaap:Depreciation>
<us-gaap:Depreciation contextRef="From2019-01-01to2019-06-30" unitRef="USD" decimals="0"> 21590 </us-gaap:Depreciation>
<CLWD:ExcessOfBilling contextRef="AsOf2019-12-31" unitRef="USD" decimals="0"> 21606 </CLWD:ExcessOfBilling>
<CLWD:ExcessOfBilling contextRef="AsOf2020-06-30" unitRef="USD" decimals="0"> 102559 </CLWD:ExcessOfBilling>
<us-gaap:AdvertisingExpense contextRef="From2020-01-01to2020-06-30" unitRef="USD" decimals="0"> 90357 </us-gaap:AdvertisingExpense>
<us-gaap:AdvertisingExpense contextRef="From2019-01-01to2019-06-30" unitRef="USD" decimals="0"> 4797 </us-gaap:AdvertisingExpense>
<us-gaap:GoodwillAndIntangibleAssetImpairment contextRef="From2019-01-01to2019-12-31_custom_ParscaleMediaLLCMember" unitRef="USD" decimals="0"> 744444 </us-gaap:GoodwillAndIntangibleAssetImpairment>
<us-gaap:GoodwillAndIntangibleAssetImpairment contextRef="From2019-01-01to2019-12-31_custom_ParscaleCreativeIncMember" unitRef="USD" decimals="0"> 6016323 </us-gaap:GoodwillAndIntangibleAssetImpairment>
<us-gaap:AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount contextRef="From2020-01-01to2020-06-30_us-gaap_EmployeeStockOptionMember" unitRef="Shares" decimals="INF"> 36563715 </us-gaap:AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount>
<us-gaap:AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount contextRef="From2020-01-01to2020-06-30_us-gaap_SeriesAPreferredStockMember" unitRef="Shares" decimals="INF"> 10000 </us-gaap:AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount>
<us-gaap:AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount contextRef="From2020-01-01to2020-06-30_us-gaap_SeriesBPreferredStockMember" unitRef="Shares" decimals="INF"> 18025 </us-gaap:AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount>
<us-gaap:AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount contextRef="From2020-01-01to2020-06-30_us-gaap_SeriesCPreferredStockMember" unitRef="Shares" decimals="INF"> 14425 </us-gaap:AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount>
<us-gaap:AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount contextRef="From2020-01-01to2020-06-30_us-gaap_SeriesDPreferredStockMember" unitRef="Shares" decimals="INF"> 90000 </us-gaap:AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount>
<us-gaap:AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount contextRef="From2020-01-01to2020-06-30_us-gaap_SeriesEPreferredStockMember" unitRef="Shares" decimals="INF"> 10000 </us-gaap:AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount>
<us-gaap:AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount contextRef="From2020-01-01to2020-06-30_us-gaap_SeriesGPreferredStockMember" unitRef="Shares" decimals="INF"> 2597 </us-gaap:AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount>
<us-gaap:AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount contextRef="From2020-01-01to2020-06-30_us-gaap_ConvertibleDebtSecuritiesMember" unitRef="Shares" decimals="INF"> 17884300 </us-gaap:AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount>
<us-gaap:AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount contextRef="From2019-01-01to2019-06-30_us-gaap_EmployeeStockOptionMember" unitRef="Shares" decimals="INF"> 151475799 </us-gaap:AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount>
<us-gaap:AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount contextRef="From2019-01-01to2019-06-30_us-gaap_SeriesAPreferredStockMember" unitRef="Shares" decimals="INF"> 10000 </us-gaap:AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount>
<us-gaap:AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount contextRef="From2019-01-01to2019-06-30_us-gaap_SeriesBPreferredStockMember" unitRef="Shares" decimals="INF"> 18025 </us-gaap:AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount>
<us-gaap:AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount contextRef="From2019-01-01to2019-06-30_us-gaap_SeriesCPreferredStockMember" unitRef="Shares" decimals="INF"> 14425 </us-gaap:AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount>
<us-gaap:AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount contextRef="From2019-01-01to2019-06-30_us-gaap_SeriesDPreferredStockMember" unitRef="Shares" decimals="INF"> 90000 </us-gaap:AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount>
<us-gaap:AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount contextRef="From2019-01-01to2019-06-30_us-gaap_SeriesEPreferredStockMember" unitRef="Shares" decimals="INF"> 10000 </us-gaap:AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount>
<us-gaap:AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount contextRef="From2019-01-01to2019-06-30_us-gaap_ConvertibleDebtSecuritiesMember" unitRef="Shares" decimals="INF"> 76353409 </us-gaap:AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount>
<CLWD:CommonSharesIssuableUponConversionOfPreferredShares contextRef="From2020-01-01to2020-06-30_us-gaap_CommonStockMember_us-gaap_SeriesAPreferredStockMember" unitRef="Shares" decimals="INF"> 100000000 </CLWD:CommonSharesIssuableUponConversionOfPreferredShares>
<CLWD:CommonSharesIssuableUponConversionOfPreferredShares contextRef="From2020-01-01to2020-06-30_us-gaap_CommonStockMember_us-gaap_SeriesBPreferredStockMember" unitRef="Shares" decimals="INF"> 450625000 </CLWD:CommonSharesIssuableUponConversionOfPreferredShares>
<CLWD:CommonSharesIssuableUponConversionOfPreferredShares contextRef="From2020-01-01to2020-06-30_us-gaap_CommonStockMember_us-gaap_SeriesCPreferredStockMember" unitRef="Shares" decimals="INF"> 144250000 </CLWD:CommonSharesIssuableUponConversionOfPreferredShares>
<CLWD:CommonSharesIssuableUponConversionOfPreferredShares contextRef="From2020-01-01to2020-06-30_us-gaap_CommonStockMember_us-gaap_SeriesDPreferredStockMember" unitRef="Shares" decimals="INF"> 225000000 </CLWD:CommonSharesIssuableUponConversionOfPreferredShares>
<CLWD:CommonSharesIssuableUponConversionOfPreferredShares contextRef="From2020-01-01to2020-06-30_us-gaap_CommonStockMember_us-gaap_SeriesEPreferredStockMember" unitRef="Shares" decimals="INF"> 20000000 </CLWD:CommonSharesIssuableUponConversionOfPreferredShares>
<CLWD:CommonSharesIssuableUponConversionOfPreferredShares contextRef="From2020-01-01to2020-06-30_us-gaap_CommonStockMember_us-gaap_SeriesGPreferredStockMember" unitRef="Shares" decimals="INF"> 136684211 </CLWD:CommonSharesIssuableUponConversionOfPreferredShares>
<CLWD:CommonSharesIssuableUponConversionOfPreferredShares contextRef="From2019-01-01to2019-06-30_us-gaap_CommonStockMember_us-gaap_SeriesAPreferredStockMember" unitRef="Shares" decimals="INF"> 100000000 </CLWD:CommonSharesIssuableUponConversionOfPreferredShares>
<CLWD:CommonSharesIssuableUponConversionOfPreferredShares contextRef="From2019-01-01to2019-06-30_us-gaap_CommonStockMember_us-gaap_SeriesBPreferredStockMember" unitRef="Shares" decimals="INF"> 450625000 </CLWD:CommonSharesIssuableUponConversionOfPreferredShares>
<CLWD:CommonSharesIssuableUponConversionOfPreferredShares contextRef="From2019-01-01to2019-06-30_us-gaap_CommonStockMember_us-gaap_SeriesCPreferredStockMember" unitRef="Shares" decimals="INF"> 144250000 </CLWD:CommonSharesIssuableUponConversionOfPreferredShares>
<CLWD:CommonSharesIssuableUponConversionOfPreferredShares contextRef="From2019-01-01to2019-06-30_us-gaap_CommonStockMember_us-gaap_SeriesDPreferredStockMember" unitRef="Shares" decimals="INF"> 225000000 </CLWD:CommonSharesIssuableUponConversionOfPreferredShares>
<CLWD:CommonSharesIssuableUponConversionOfPreferredShares contextRef="From2019-01-01to2019-06-30_us-gaap_CommonStockMember_us-gaap_SeriesEPreferredStockMember" unitRef="Shares" decimals="INF"> 20000000 </CLWD:CommonSharesIssuableUponConversionOfPreferredShares>
<CLWD:ConvertibleNoteOutstandingValueExcludedFromComputationOfEarningsPerShare contextRef="From2020-01-01to2020-06-30_us-gaap_ConvertibleDebtSecuritiesMember" unitRef="USD" decimals="0"> 178843 </CLWD:ConvertibleNoteOutstandingValueExcludedFromComputationOfEarningsPerShare>
<CLWD:ConvertibleNoteOutstandingValueExcludedFromComputationOfEarningsPerShare contextRef="From2019-01-01to2019-06-30_us-gaap_ConvertibleDebtSecuritiesMember" unitRef="USD" decimals="0"> 657393 </CLWD:ConvertibleNoteOutstandingValueExcludedFromComputationOfEarningsPerShare>
<us-gaap:EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate contextRef="From2020-01-01to2020-06-30" unitRef="Pure" decimals="INF"> 0.21 </us-gaap:EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate>
<us-gaap:RecoveryOfDirectCosts contextRef="From2020-01-01to2020-06-30" unitRef="USD" decimals="0"> 2866920 </us-gaap:RecoveryOfDirectCosts>
<us-gaap:RecoveryOfDirectCosts contextRef="From2019-01-01to2019-06-30" unitRef="USD" decimals="0"> 1721404 </us-gaap:RecoveryOfDirectCosts>
<us-gaap:BusinessCombinationConsiderationTransferredIncludingEquityInterestInAcquireeHeldPriorToCombination1 contextRef="From2017-07-29to2017-08-01_custom_ParscaleCreativeIncMember" unitRef="USD" decimals="0"> 7945000 </us-gaap:BusinessCombinationConsiderationTransferredIncludingEquityInterestInAcquireeHeldPriorToCombination1>
<us-gaap:BusinessCombinationConsiderationTransferredIncludingEquityInterestInAcquireeHeldPriorToCombination1 contextRef="From2017-11-14to2017-11-15_custom_WebTegrityLLCMember" unitRef="USD" decimals="0"> 900000 </us-gaap:BusinessCombinationConsiderationTransferredIncludingEquityInterestInAcquireeHeldPriorToCombination1>
<us-gaap:BusinessAcquisitionEquityInterestsIssuedOrIssuableNumberOfSharesIssued contextRef="From2017-07-29to2017-08-01_custom_ParscaleDigitalIncMember_us-gaap_ConvertiblePreferredStockMember" unitRef="Shares" decimals="INF"> 90000 </us-gaap:BusinessAcquisitionEquityInterestsIssuedOrIssuableNumberOfSharesIssued>
<us-gaap:BusinessAcquisitionEquityInterestsIssuedOrIssuableNumberOfSharesIssued contextRef="From2017-11-14to2017-11-15_custom_WebTegrityLLCMember_custom_SeriesEConvertiblePreferredStockMember" unitRef="Shares" decimals="INF"> 10000 </us-gaap:BusinessAcquisitionEquityInterestsIssuedOrIssuableNumberOfSharesIssued>
<us-gaap:PreferredStockLiquidationPreference contextRef="AsOf2017-08-01_custom_ParscaleDigitalIncMember_us-gaap_ConvertiblePreferredStockMember" unitRef="USDPShares" decimals="INF"> 100 </us-gaap:PreferredStockLiquidationPreference>
<us-gaap:PreferredStockLiquidationPreference contextRef="AsOf2017-11-15_custom_WebTegrityLLCMember_custom_SeriesEConvertiblePreferredStockMember" unitRef="USDPShares" decimals="INF"> 100 </us-gaap:PreferredStockLiquidationPreference>
<us-gaap:BusinessCombinationContingentConsiderationArrangementsDescription contextRef="From2017-07-29to2017-08-01_custom_ParscaleDigitalIncMember"> At a liquidation preference of one hundred dollars ($100) per share, plus dividend payments based on 5% of adjusted revenue of Parscale Digital. Adjusted revenue is defined as total revenue, minus digital marketing media buys. Based on the growth of Parscale Digital, the actual amount of the dividend payments is estimated to be in the range of $850,000 and $1,300,000, over 36 months, if we achieve 0.5% to 3% monthly adjusted revenue growth. </us-gaap:BusinessCombinationContingentConsiderationArrangementsDescription>
<us-gaap:DividendsPayableCurrentAndNoncurrent contextRef="AsOf2020-06-30_custom_ParscaleDigitalIncMember_us-gaap_SeriesDPreferredStockMember" unitRef="USD" decimals="0"> 225548 </us-gaap:DividendsPayableCurrentAndNoncurrent>
<us-gaap:BusinessAcquisitionPercentageOfVotingInterestsAcquired contextRef="AsOf2020-06-30_custom_ParscaleDigitalIncMember" unitRef="Pure" decimals="INF"> 1.00 </us-gaap:BusinessAcquisitionPercentageOfVotingInterestsAcquired>
<us-gaap:BusinessCombinationContingentConsiderationLiability contextRef="AsOf2017-08-01_custom_ParscaleMediaLLCMember_custom_DirectorOneMember" unitRef="USD" decimals="0"> 1000000 </us-gaap:BusinessCombinationContingentConsiderationLiability>
<us-gaap:GoodwillPeriodIncreaseDecrease contextRef="From2019-01-01to2019-12-31_custom_DirectorOneMember" unitRef="USD" decimals="0"> -744444 </us-gaap:GoodwillPeriodIncreaseDecrease>
<us-gaap:GoodwillPeriodIncreaseDecrease contextRef="From2019-01-01to2019-12-31_custom_ParscaleDigitalIncMember" unitRef="USD" decimals="0"> 6016323 </us-gaap:GoodwillPeriodIncreaseDecrease>
<us-gaap:IndefinitelivedIntangibleAssetsAcquired contextRef="From2015-06-25to2015-06-26_us-gaap_InternetDomainNamesMember" unitRef="USD" decimals="0"> 20000 </us-gaap:IndefinitelivedIntangibleAssetsAcquired>
<CLWD:IndefiniteLivedIntangibleAssetsTransactionCost contextRef="From2015-06-25to2015-06-26_us-gaap_InternetDomainNamesMember" unitRef="USD" decimals="0"> 202 </CLWD:IndefiniteLivedIntangibleAssetsTransactionCost>
<us-gaap:OtherIndefiniteLivedIntangibleAssets contextRef="AsOf2015-06-26_us-gaap_InternetDomainNamesMember_us-gaap_OtherAssetsMember" unitRef="USD" decimals="0"> 20202 </us-gaap:OtherIndefiniteLivedIntangibleAssets>
<us-gaap:OtherIndefiniteLivedIntangibleAssets contextRef="AsOf2017-08-01_us-gaap_TradeNamesMember_custom_ParscaleCreativeIncMember_us-gaap_OtherAssetsMember" unitRef="USD" decimals="0"> 1930000 </us-gaap:OtherIndefiniteLivedIntangibleAssets>
<us-gaap:OtherIndefiniteLivedIntangibleAssets contextRef="AsOf2017-11-15_us-gaap_TradeNamesMember_custom_WebTegrityLLCMember_us-gaap_OtherAssetsMember" unitRef="USD" decimals="0"> 130000 </us-gaap:OtherIndefiniteLivedIntangibleAssets>
<us-gaap:OtherIndefiniteLivedIntangibleAssets contextRef="AsOf2018-02-01_us-gaap_TradeNamesMember_custom_ParscaleMediaLLCMember_us-gaap_OtherAssetsMember" unitRef="USD" decimals="0"> 100000 </us-gaap:OtherIndefiniteLivedIntangibleAssets>
<us-gaap:FinitelivedIntangibleAssetsAcquired1 contextRef="From2015-09-21to2015-09-22_us-gaap_TrademarksMember" unitRef="USD" decimals="0"> 10000 </us-gaap:FinitelivedIntangibleAssetsAcquired1>
<us-gaap:FiniteLivedIntangibleAssetsIntentOrAbilityToRenewOrExtendArrangement contextRef="From2015-09-21to2015-09-22_us-gaap_TrademarksMember"> The trademark expires in 2020 and may be renewed for an additional 10 years. </us-gaap:FiniteLivedIntangibleAssetsIntentOrAbilityToRenewOrExtendArrangement>
<us-gaap:FiniteLivedIntangibleAssetsIntentOrAbilityToRenewOrExtendArrangement contextRef="From2017-07-29to2017-08-01_custom_NoncompeteAgreementsWithBradParscaleMember_custom_ParscaleCreativeIncMember"> Amortized over a period of 36 months. </us-gaap:FiniteLivedIntangibleAssetsIntentOrAbilityToRenewOrExtendArrangement>
<us-gaap:FiniteLivedIntangibleAssetUsefulLife contextRef="From2015-09-21to2015-09-30_us-gaap_TrademarksMember"> P174M </us-gaap:FiniteLivedIntangibleAssetUsefulLife>
<us-gaap:FiniteLivedIntangibleAssetUsefulLife contextRef="From2017-06-28to2017-08-01_us-gaap_CustomerListsMember_custom_ParscaleCreativeIncMember"> P3Y </us-gaap:FiniteLivedIntangibleAssetUsefulLife>
<us-gaap:FiniteLivedIntangibleAssetUsefulLife contextRef="From2017-11-14to2017-11-15_us-gaap_CustomerListsMember_custom_WebTegrityLLCMember"> P3Y </us-gaap:FiniteLivedIntangibleAssetUsefulLife>
<us-gaap:FiniteLivedIntangibleAssetUsefulLife contextRef="From2018-01-29to2018-02-01_us-gaap_CustomerListsMember_custom_ParscaleMediaLLCMember"> P3Y </us-gaap:FiniteLivedIntangibleAssetUsefulLife>
<us-gaap:AmortizationOfIntangibleAssets contextRef="From2020-01-01to2020-06-30" unitRef="USD" decimals="0"> 43309 </us-gaap:AmortizationOfIntangibleAssets>
<us-gaap:AmortizationOfIntangibleAssets contextRef="From2019-01-01to2019-06-30" unitRef="USD" decimals="0"> 488252 </us-gaap:AmortizationOfIntangibleAssets>
<us-gaap:AmortizationOfIntangibleAssets contextRef="From2020-01-01to2020-06-30_us-gaap_TrademarksMember" unitRef="USD" decimals="0"> 345 </us-gaap:AmortizationOfIntangibleAssets>
<us-gaap:AmortizationOfIntangibleAssets contextRef="From2019-01-01to2019-06-30_us-gaap_TrademarksMember" unitRef="USD" decimals="0"> 345 </us-gaap:AmortizationOfIntangibleAssets>
<us-gaap:AmortizationOfIntangibleAssets contextRef="From2019-01-01to2019-12-31_custom_NoncompeteAgreementsWithBradParscaleMember_custom_ParscaleCreativeIncMember" unitRef="USD" decimals="0"> 93333 </us-gaap:AmortizationOfIntangibleAssets>
<us-gaap:AmortizationOfIntangibleAssets contextRef="From2018-01-01to2018-12-31_custom_NoncompeteAgreementsWithBradParscaleMember_custom_ParscaleCreativeIncMember" unitRef="USD" decimals="0"> 93333 </us-gaap:AmortizationOfIntangibleAssets>
<us-gaap:AmortizationOfIntangibleAssets contextRef="From2020-01-01to2020-06-30_us-gaap_CustomerListsMember_custom_WebTegrityLLCMember" unitRef="USD" decimals="0"> 42964 </us-gaap:AmortizationOfIntangibleAssets>
<us-gaap:AmortizationOfIntangibleAssets contextRef="From2019-01-01to2019-06-30_us-gaap_CustomerListsMember_custom_WebTegrityLLCMember" unitRef="USD" decimals="0"> 42964 </us-gaap:AmortizationOfIntangibleAssets>
<CLWD:AgreementPeriod contextRef="From2017-07-29to2017-08-01_custom_NoncompeteAgreementsWithBradParscaleMember_custom_ParscaleCreativeIncMember"> P6Y </CLWD:AgreementPeriod>
<us-gaap:GoodwillImpairmentLoss contextRef="From2020-01-01to2020-06-30_us-gaap_TradeNamesMember_custom_ParscaleMediaLLCMember_us-gaap_OtherAssetsMember" unitRef="USD" decimals="0"> 1930000 </us-gaap:GoodwillImpairmentLoss>
<us-gaap:GoodwillImpairmentLoss contextRef="From2020-01-01to2020-06-30_us-gaap_TradeNamesMember_custom_WebTegrityLLCMember_us-gaap_OtherAssetsMember" unitRef="USD" decimals="0"> 130000 </us-gaap:GoodwillImpairmentLoss>
<us-gaap:GoodwillImpairmentLoss contextRef="From2020-01-01to2020-06-30_us-gaap_TradeNamesMember_custom_ParscaleMediaLLCMember_custom_OtherAssetsOneMember" unitRef="USD" decimals="0"> 100000 </us-gaap:GoodwillImpairmentLoss>
<us-gaap:GoodwillImpairmentLoss contextRef="From2019-01-01to2019-12-31_us-gaap_GoodwillMember_custom_ParscaleCreativeIncMember_us-gaap_OtherAssetsMember" unitRef="USD" decimals="0"> 3645000 </us-gaap:GoodwillImpairmentLoss>
<us-gaap:GoodwillImpairmentLoss contextRef="From2019-01-01to2019-12-31_us-gaap_GoodwillMember_custom_ParscaleMediaLLCMember_us-gaap_OtherAssetsMember" unitRef="USD" decimals="0"> 500000 </us-gaap:GoodwillImpairmentLoss>
<us-gaap:LineOfCreditFacilityDescription contextRef="From2016-11-29to2016-11-30_custom_SubsidiariesSixMember_us-gaap_SecuredDebtMember"> On November 30, 2016, CLWD Operations entered into a 12-month agreement wherein amounts due from our customers were pledged to a third party, in exchange for a borrowing facility in amounts up to a total of $400,000. </us-gaap:LineOfCreditFacilityDescription>
<us-gaap:LineOfCreditFacilityDescription contextRef="From2017-03-22to2017-03-23_custom_SubsidiariesSixMember_us-gaap_SecuredDebtMember"> The agreement was amended on March 23, 2017, which increased the allowable borrowing amount by $100,000, to a maximum of $500,000. </us-gaap:LineOfCreditFacilityDescription>
<us-gaap:LineOfCreditFacilityDescription contextRef="From2017-11-29to2017-11-30_custom_SubsidiariesSixMember_us-gaap_SecuredDebtMember"> On November 30, 2017, the agreement auto renewed for another twelve months. </us-gaap:LineOfCreditFacilityDescription>
<us-gaap:LineOfCreditFacilityDescription contextRef="From2017-10-18to2017-10-19_custom_SubsidiariesOneMember_us-gaap_SecuredDebtMember"> On October 19, 2017, Parscale Digital entered into a 12-month agreement with a third party to pledge the rights to amounts due from our customers, in exchange for a borrowing facility in amounts up to a total of $500,000. </us-gaap:LineOfCreditFacilityDescription>
<us-gaap:LineOfCreditFacilityDescription contextRef="From2018-04-11to2018-04-12_custom_SubsidiariesOneMember_us-gaap_SecuredDebtMember"> The agreement was amended on April 12, 2018, which increased the allowable borrowing amount by $250,000, to a maximum of $750,000. </us-gaap:LineOfCreditFacilityDescription>
<us-gaap:LineOfCreditFacilityDescription contextRef="From2018-08-01to2018-08-02_custom_SubsidiariesFiveMember_us-gaap_SecuredDebtMember"> On August 2, 2018, Giles Design Bureau, WebTegrity, and Data Propria entered into 12-month agreements with a third party to pledge the rights to amounts due from our customers, in exchange for borrowing facilities in amounts up to a total of $150,000, $150,000 and $600,000, respectively. </us-gaap:LineOfCreditFacilityDescription>
<us-gaap:LineOfCreditFacilityMaximumBorrowingCapacity contextRef="AsOf2016-11-30_custom_SubsidiariesSixMember_us-gaap_SecuredDebtMember" unitRef="USD" decimals="0"> 400000 </us-gaap:LineOfCreditFacilityMaximumBorrowingCapacity>
<us-gaap:LineOfCreditFacilityMaximumBorrowingCapacity contextRef="AsOf2017-03-23_custom_SubsidiariesSixMember_us-gaap_SecuredDebtMember" unitRef="USD" decimals="0"> 500000 </us-gaap:LineOfCreditFacilityMaximumBorrowingCapacity>
<us-gaap:LineOfCreditFacilityMaximumBorrowingCapacity contextRef="AsOf2017-10-19_custom_SubsidiariesOneMember_us-gaap_SecuredDebtMember" unitRef="USD" decimals="0"> 500000 </us-gaap:LineOfCreditFacilityMaximumBorrowingCapacity>
<us-gaap:LineOfCreditFacilityMaximumBorrowingCapacity contextRef="AsOf2018-04-12_custom_SubsidiariesOneMember_us-gaap_SecuredDebtMember" unitRef="USD" decimals="0"> 750000 </us-gaap:LineOfCreditFacilityMaximumBorrowingCapacity>
<us-gaap:LineOfCreditFacilityMaximumBorrowingCapacity contextRef="AsOf2018-08-02_custom_SubsidiariesThreeMember_us-gaap_SecuredDebtMember" unitRef="USD" decimals="0"> 150000 </us-gaap:LineOfCreditFacilityMaximumBorrowingCapacity>
<us-gaap:LineOfCreditFacilityMaximumBorrowingCapacity contextRef="AsOf2018-08-02_custom_SubsidiariesFourMember_us-gaap_SecuredDebtMember" unitRef="USD" decimals="0"> 150000 </us-gaap:LineOfCreditFacilityMaximumBorrowingCapacity>
<us-gaap:LineOfCreditFacilityMaximumBorrowingCapacity contextRef="AsOf2018-08-02_custom_SubsidiariesTwoMember_us-gaap_SecuredDebtMember" unitRef="USD" decimals="0"> 600000 </us-gaap:LineOfCreditFacilityMaximumBorrowingCapacity>
<us-gaap:LineOfCreditFacilityBorrowingCapacityDescription contextRef="From2016-11-29to2016-11-30_custom_SubsidiariesSixMember_us-gaap_SecuredDebtMember"> The proceeds from the facility are determined by the amounts we invoice our customers. </us-gaap:LineOfCreditFacilityBorrowingCapacityDescription>
<us-gaap:LineOfCreditFacilityBorrowingCapacityDescription contextRef="From2017-10-18to2017-10-19_custom_SubsidiariesOneMember_us-gaap_SecuredDebtMember"> The proceeds from the facility are determined by the amounts we invoice our customers. </us-gaap:LineOfCreditFacilityBorrowingCapacityDescription>
<us-gaap:LineOfCreditFacilityBorrowingCapacityDescription contextRef="From2018-08-01to2018-08-02_custom_SubsidiariesFiveMember_us-gaap_SecuredDebtMember"> The proceeds from the facility are determined by the amounts we invoice our customers. </us-gaap:LineOfCreditFacilityBorrowingCapacityDescription>
<us-gaap:LineOfCreditFacilityCovenantTerms contextRef="From2016-11-29to2016-11-30_custom_SubsidiariesSixMember_us-gaap_SecuredDebtMember"> During the term of this facility, the third-party lender has a first priority security interest in CLWD Operations, and therefore, we will require such third-party lender’s written consent to obligate CLWD Operations further or pledge our assets against additional borrowing facilities. Because of this position, it may be difficult for CLWD Operations to secure additional secured borrowing facilities. </us-gaap:LineOfCreditFacilityCovenantTerms>
<us-gaap:LineOfCreditFacilityCovenantTerms contextRef="From2017-10-18to2017-10-19_custom_SubsidiariesOneMember_us-gaap_SecuredDebtMember"> During the term of this facility, the third-party lender has a first priority security interest in Parscale Digital, and will, therefore, we will require such third-party lender’s written consent to obligate it further or pledge our assets against additional borrowing facilities. Because of this position, it may be difficult for Parscale Digital to secure additional secured borrowing facilities. </us-gaap:LineOfCreditFacilityCovenantTerms>
<us-gaap:LineOfCreditFacilityCovenantTerms contextRef="From2018-08-01to2018-08-02_custom_SubsidiariesFiveMember_us-gaap_SecuredDebtMember"> During the term of these facilities, the third-party lender has a first priority security interest in the respective entities, and will, therefore, we will require such third-party lender’s written consent to obligate the entities further or pledge their assets against additional borrowing facilities. </us-gaap:LineOfCreditFacilityCovenantTerms>
<us-gaap:LineOfCreditFacilityInterestRateDescription contextRef="From2016-11-29to2016-11-30_custom_SubsidiariesSixMember_us-gaap_SecuredDebtMember"> The cost of this secured borrowing facility is 0.05% of the daily balance. </us-gaap:LineOfCreditFacilityInterestRateDescription>
<us-gaap:LineOfCreditFacilityInterestRateDescription contextRef="From2017-10-18to2017-10-19_custom_SubsidiariesOneMember_us-gaap_SecuredDebtMember"> The cost of this secured borrowing facility is 0.05% of the daily balance. </us-gaap:LineOfCreditFacilityInterestRateDescription>
<us-gaap:LineOfCreditFacilityInterestRateDescription contextRef="From2018-08-01to2018-08-02_custom_SubsidiariesFiveMember_us-gaap_SecuredDebtMember"> The cost of these secured borrowing facilities is 0.056%, 0.056% and 0.049%, respectively, of the daily balance. </us-gaap:LineOfCreditFacilityInterestRateDescription>
<us-gaap:DebtInstrumentUnamortizedDiscount contextRef="AsOf2020-06-30_us-gaap_ConvertibleNotesPayableMember" unitRef="USD" decimals="0"> 0 </us-gaap:DebtInstrumentUnamortizedDiscount>
<us-gaap:DebtInstrumentUnamortizedDiscount contextRef="AsOf2018-04-20_custom_ConvertibleNotesPayableAprilTwentyTwoThousandEighteenMember_custom_RelatedPartyMember" unitRef="USD" decimals="0"> 200000 </us-gaap:DebtInstrumentUnamortizedDiscount>
<us-gaap:DebtInstrumentConvertibleConversionPrice1 contextRef="AsOf2013-03-25_custom_ConvertibleNotesPayableMarchTwentyFiveTwoThousandThirteenMember_custom_RelatedPartyMember" unitRef="USDPShares" decimals="INF"> 0.004 </us-gaap:DebtInstrumentConvertibleConversionPrice1>
<us-gaap:DebtInstrumentConvertibleConversionPrice1 contextRef="AsOf2018-04-20_custom_ConvertibleNotesPayableAprilTwentyTwoThousandEighteenMember_custom_RelatedPartyMember" unitRef="USDPShares" decimals="INF"> 0.01 </us-gaap:DebtInstrumentConvertibleConversionPrice1>
<us-gaap:DebtInstrumentMaturityDate contextRef="From2013-03-24to2013-03-25_custom_ConvertibleNotesPayableMarchTwentyFiveTwoThousandThirteenMember_custom_RelatedPartyMember"> 2018-03-25 </us-gaap:DebtInstrumentMaturityDate>
<us-gaap:DebtInstrumentMaturityDate contextRef="From2018-04-19to2018-04-20_custom_ConvertibleNotesPayableAprilTwentyTwoThousandEighteenMember_custom_RelatedPartyMember"> 2021-04-20 </us-gaap:DebtInstrumentMaturityDate>
<us-gaap:DebtInstrumentMaturityDate contextRef="From2019-01-15to2019-01-16_custom_ConvertibleNotesPayableJanuarySisteenTwoThousandNineteenMember"> 2020-01-16 </us-gaap:DebtInstrumentMaturityDate>
<us-gaap:DebtInstrumentMaturityDate contextRef="From2019-01-30to2019-01-31_custom_ConvertibleNotesPayableJanuaryThirtyOneTwoThousandNineteenMember"> 2020-01-31 </us-gaap:DebtInstrumentMaturityDate>
<us-gaap:DebtInstrumentMaturityDate contextRef="From2019-02-20to2019-02-21_custom_ConvertibleNotesPayableFebruaryTwentyOneTwoThousandNineteenMember"> 2020-02-21 </us-gaap:DebtInstrumentMaturityDate>
<us-gaap:DebtInstrumentMaturityDate contextRef="From2019-04-23to2019-04-24_custom_ConvertibleNotesPayableAprilTwentyFourTwoThousandNineteenMember"> 2020-04-24 </us-gaap:DebtInstrumentMaturityDate>
<us-gaap:DebtInstrumentMaturityDate contextRef="From2019-05-01to2019-05-02_custom_ConvertibleNotesPayableMayTwoTwoThousandNineteenMember"> 2020-05-02 </us-gaap:DebtInstrumentMaturityDate>
<us-gaap:DebtInstrumentMaturityDate contextRef="From2019-06-09to2019-06-10_custom_ConvertibleNotesPayableJuneTenTwoThousandNineteenMember"> 2020-06-10 </us-gaap:DebtInstrumentMaturityDate>
<us-gaap:DebtInstrumentMaturityDate contextRef="From2019-07-15to2019-07-16_custom_ConvertibleNotesPayableJulySixteenTwoThousandNineteenMember"> 2020-07-10 </us-gaap:DebtInstrumentMaturityDate>
<us-gaap:DebtInstrumentMaturityDate contextRef="From2019-09-03to2019-09-04_custom_ConvertibleNotesPayableSeptemberFourTwoThousandNineteenMember"> 2020-09-04 </us-gaap:DebtInstrumentMaturityDate>
<us-gaap:DebtInstrumentMaturityDate contextRef="From2019-11-30to2019-12-02_custom_ConvertibleNotesPayableDecemberTwoTwoThousandNineteenMember"> 2020-12-02 </us-gaap:DebtInstrumentMaturityDate>
<us-gaap:DebtInstrumentMaturityDate contextRef="From2019-12-03to2019-12-05_custom_ConvertibleNotesPayableDecemberFiveTwoThousandNineteenMember"> 2020-12-05 </us-gaap:DebtInstrumentMaturityDate>
<us-gaap:DebtInstrumentConvertibleTermsOfConversionFeature contextRef="From2019-01-15to2019-01-16_custom_ConvertibleNotesPayableJanuarySisteenTwoThousandNineteenMember"> Convertible into common stock 180 days after issuance. The conversion price was calculated as a 39% discount to the average of the two lowest trading prices during the 20 trading days prior to conversion. </us-gaap:DebtInstrumentConvertibleTermsOfConversionFeature>
<us-gaap:DebtInstrumentConvertibleTermsOfConversionFeature contextRef="From2019-01-30to2019-01-31_custom_ConvertibleNotesPayableJanuaryThirtyOneTwoThousandNineteenMember"> Convertible into common stock 180 days after issuance. The conversion price was calculated as a 39% discount to the lowest trading prices during the 15 trading days prior to conversion. </us-gaap:DebtInstrumentConvertibleTermsOfConversionFeature>
<us-gaap:DebtInstrumentConvertibleTermsOfConversionFeature contextRef="From2019-02-20to2019-02-21_custom_ConvertibleNotesPayableFebruaryTwentyOneTwoThousandNineteenMember"> Convertible into common stock 180 days after issuance. The conversion price was calculated as a 39% discount to the average of the two lowest trading prices during the 20 trading days prior to conversion. </us-gaap:DebtInstrumentConvertibleTermsOfConversionFeature>
<us-gaap:DebtInstrumentConvertibleTermsOfConversionFeature contextRef="From2019-04-23to2019-04-24_custom_ConvertibleNotesPayableAprilTwentyFourTwoThousandNineteenMember"> Convertible into common stock 180 days after issuance. The conversion price was calculated as a 39% discount to the average of the two lowest trading prices during the 20 trading days prior to conversion. </us-gaap:DebtInstrumentConvertibleTermsOfConversionFeature>
<us-gaap:DebtInstrumentConvertibleTermsOfConversionFeature contextRef="From2019-05-01to2019-05-02_custom_ConvertibleNotesPayableMayTwoTwoThousandNineteenMember"> Convertible into common stock 180 days after issuance. The conversion price was calculated as a 39% discount to the average of the two lowest trading prices during the 20 trading days prior to conversion. </us-gaap:DebtInstrumentConvertibleTermsOfConversionFeature>
<us-gaap:DebtInstrumentConvertibleTermsOfConversionFeature contextRef="From2019-06-09to2019-06-10_custom_ConvertibleNotesPayableJuneTenTwoThousandNineteenMember"> Convertible into common stock 180 days after issuance. The conversion price was calculated as a 39% discount to the average of the two lowest trading prices during the 20 trading days prior to conversion. </us-gaap:DebtInstrumentConvertibleTermsOfConversionFeature>
<us-gaap:DebtInstrumentConvertibleTermsOfConversionFeature contextRef="From2019-07-15to2019-07-16_custom_ConvertibleNotesPayableJulySixteenTwoThousandNineteenMember"> Convertible into common stock 180 days after issuance. The conversion price was calculated as a 39% discount to the average of the two lowest trading prices during the 20 trading days prior to conversion. </us-gaap:DebtInstrumentConvertibleTermsOfConversionFeature>
<us-gaap:DebtInstrumentConvertibleTermsOfConversionFeature contextRef="From2019-09-03to2019-09-04_custom_ConvertibleNotesPayableSeptemberFourTwoThousandNineteenMember"> Convertible into common stock 180 days after issuance. The conversion price was calculated as a 39% discount to the average of the two lowest trading prices during the 20 trading days prior to conversion. </us-gaap:DebtInstrumentConvertibleTermsOfConversionFeature>
<us-gaap:DebtInstrumentConvertibleTermsOfConversionFeature contextRef="From2019-11-30to2019-12-02_custom_ConvertibleNotesPayableDecemberTwoTwoThousandNineteenMember"> Convertible into common stock 180 days after issuance. The conversion price was calculated as a 39% discount to the average of the two lowest trading prices during the 20 trading days prior to conversion. </us-gaap:DebtInstrumentConvertibleTermsOfConversionFeature>
<us-gaap:DebtInstrumentConvertibleTermsOfConversionFeature contextRef="From2019-12-03to2019-12-05_custom_ConvertibleNotesPayableDecemberFiveTwoThousandNineteenMember"> Convertible into common stock 180 days after issuance. The conversion price was calculated as a 39% discount to the average of the two lowest trading prices during the 20 trading days prior to conversion. </us-gaap:DebtInstrumentConvertibleTermsOfConversionFeature>
<us-gaap:DebtInstrumentFeeAmount contextRef="AsOf2019-01-16_custom_ConvertibleNotesPayableJanuarySisteenTwoThousandNineteenMember" unitRef="USD" decimals="0"> 3000 </us-gaap:DebtInstrumentFeeAmount>
<us-gaap:DebtInstrumentFeeAmount contextRef="AsOf2019-01-31_custom_ConvertibleNotesPayableJanuaryThirtyOneTwoThousandNineteenMember" unitRef="USD" decimals="0"> 3500 </us-gaap:DebtInstrumentFeeAmount>
<us-gaap:DebtInstrumentFeeAmount contextRef="AsOf2019-02-21_custom_ConvertibleNotesPayableFebruaryTwentyOneTwoThousandNineteenMember" unitRef="USD" decimals="0"> 3000 </us-gaap:DebtInstrumentFeeAmount>
<us-gaap:DebtInstrumentFeeAmount contextRef="AsOf2019-04-24_custom_ConvertibleNotesPayableAprilTwentyFourTwoThousandNineteenMember" unitRef="USD" decimals="0"> 3000 </us-gaap:DebtInstrumentFeeAmount>
<us-gaap:DebtInstrumentFeeAmount contextRef="AsOf2019-05-02_custom_ConvertibleNotesPayableMayTwoTwoThousandNineteenMember" unitRef="USD" decimals="0"> 3500 </us-gaap:DebtInstrumentFeeAmount>
<us-gaap:DebtInstrumentFeeAmount contextRef="AsOf2019-06-10_custom_ConvertibleNotesPayableJuneTenTwoThousandNineteenMember" unitRef="USD" decimals="0"> 3000 </us-gaap:DebtInstrumentFeeAmount>
<us-gaap:DebtInstrumentFeeAmount contextRef="AsOf2019-09-04_custom_ConvertibleNotesPayableSeptemberFourTwoThousandNineteenMember" unitRef="USD" decimals="0"> 3000 </us-gaap:DebtInstrumentFeeAmount>
<us-gaap:DebtInstrumentFeeAmount contextRef="AsOf2019-12-02_custom_ConvertibleNotesPayableDecemberTwoTwoThousandNineteenMember" unitRef="USD" decimals="0"> 3000 </us-gaap:DebtInstrumentFeeAmount>
<us-gaap:DebtInstrumentFeeAmount contextRef="AsOf2019-12-05_custom_ConvertibleNotesPayableDecemberFiveTwoThousandNineteenMember" unitRef="USD" decimals="0"> 3000 </us-gaap:DebtInstrumentFeeAmount>
<CLWD:InterestPortionOfDebtConvertedInToShares contextRef="From2017-11-29to2017-11-30_us-gaap_CommonStockMember_custom_NotesPayableNoteDateNovemberThirtyTwoThousandSeventeenMember" unitRef="USD" decimals="0"> 3197 </CLWD:InterestPortionOfDebtConvertedInToShares>
<CLWD:InterestPortionOfDebtConvertedInToShares contextRef="From2018-01-28to2018-01-30_us-gaap_CommonStockMember_custom_NotesPayableNoteDateJanuaryThirtyTwoThousandEighteenMember" unitRef="USD" decimals="0"> 7072 </CLWD:InterestPortionOfDebtConvertedInToShares>
<CLWD:InterestPortionOfDebtConvertedInToShares contextRef="From2018-01-31to2018-02-01_us-gaap_CommonStockMember_custom_NotesPayableNoteDateFebruaryOneTwoThousandEighteenMember" unitRef="USD" decimals="0"> 8314 </CLWD:InterestPortionOfDebtConvertedInToShares>
<CLWD:InterestPortionOfDebtConvertedInToShares contextRef="From2019-07-22to2019-07-23_us-gaap_CommonStockMember_custom_NotesPayableNoteDateJulyTwentyThreeTwoThousandNineteenMember" unitRef="USD" decimals="0"> 610 </CLWD:InterestPortionOfDebtConvertedInToShares>
<CLWD:InterestPortionOfDebtConvertedInToShares contextRef="From2019-08-18to2019-08-20_us-gaap_CommonStockMember_custom_NotesPayableNoteDateAugustTwentyTwoThousandNineteenMember" unitRef="USD" decimals="0"> 205 </CLWD:InterestPortionOfDebtConvertedInToShares>
<CLWD:InterestPortionOfDebtConvertedInToShares contextRef="From2019-08-26to2019-08-28_us-gaap_CommonStockMember_custom_NotesPayableNoteDateAugustTwentyEightTwoThousandNineteenMember" unitRef="USD" decimals="0"> 360 </CLWD:InterestPortionOfDebtConvertedInToShares>
<CLWD:InterestPortionOfDebtConvertedInToShares contextRef="From2020-01-01to2020-06-30_us-gaap_CommonStockMember_custom_NotesPayableTotalMember" unitRef="USD" decimals="0"> 19758 </CLWD:InterestPortionOfDebtConvertedInToShares>
<us-gaap:PreferredStockParOrStatedValuePerShare contextRef="AsOf2019-12-31_us-gaap_SeriesAPreferredStockMember" unitRef="USDPShares" decimals="INF"> 0.001 </us-gaap:PreferredStockParOrStatedValuePerShare>
<us-gaap:PreferredStockParOrStatedValuePerShare contextRef="AsOf2019-12-31_us-gaap_SeriesBPreferredStockMember" unitRef="USDPShares" decimals="INF"> 0.001 </us-gaap:PreferredStockParOrStatedValuePerShare>
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<p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-indent: -0.25in">1.  BASIS OF PRESENTATION</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">The accompanying unaudited Consolidated Financial Statements of CloudCommerce, Inc. (“CloudCommerce,” “we,” “us,” “our,” or the “Company”) <font style="background-color: white">and its wholly-owned subsidiaries</font>, have been<font style="background-color: white"> prepared in accordance with the instructions to interim financial reporting as prescribed by the Securities and Exchange Commission (the “SEC”)</font>.  <font style="background-color: white">The results for the interim periods are not necessarily indicative of results for the entire year. </font>These interim financial statements do not include all disclosures required by generally accepted accounting principles (“GAAP”) and should be read in conjunction with our consolidated financial statements and footnotes in the Company's annual report on Form 10-K filed with the SEC on April 16, 2020. In the opinion of management, <font style="background-color: white">the unaudited Consolidated Financial Statements contained in this report include all known accruals and adjustments necessary for a fair presentation of the financial position, results of operations, and cash flows for the periods reported herein. Any such adjustments are of a normal recurring nature</font>.</p> <p style="font: 10pt Times New Roman, Times, Serif; color: #252525; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">There were various updates recently issued, most of which represented technical corrections to the accounting literature or application to specific industries and are not expected to have a material impact on the Company's consolidated financial position, results of operations or cash flows.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify"><font style="background-color: white"><u>Going Concern</u></font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in; background-color: white">The accompanying Consolidated Financial Statements have been prepared on a going concern basis of accounting, which contemplates continuity of operations, realization of assets and liabilities and commitments in the normal course of business.  The accompanying Consolidated Financial Statements do not reflect any adjustments that might result if the Company is unable to continue as a going concern.  The Company does not generate significant revenue, and has negative cash flows from operations, which raise substantial doubt about the Company’s ability to continue as a going concern.  The ability of the Company to continue as a going concern and appropriateness of using the going concern basis is dependent upon, among other things, raise additional capital. Historically, the Company has obtained funds from investors since its inception through sales of our securities. The Company also plans to generate additional working capital from increasing sales from its data sciences, creative, website development and digital advertising service offerings, and continue to pursue its business plan and purposes.</p>
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<p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-indent: -0.25in">2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">This summary of significant accounting policies of CloudCommerce is presented to assist in understanding the Company’s Consolidated Financial Statements. The Consolidated Financial Statements and notes are representations of the Company’s management, which is responsible for their integrity and objectivity. These accounting policies conform to accounting principles generally accepted in the United States of America and have been consistently applied in the preparation of the Consolidated Financial Statements.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">The Consolidated Financial Statements include the Company and its wholly owned subsidiaries, CLWD Operations, Inc., a Delaware corporation (“CLWD Operations”, formerly Indaba Group, Inc.), Parscale Digital, Inc., a Nevada corporation (“Parscale Digital”), WebTegrity, Inc., a Nevada corporation (“WebTegrity”), Data Propria, Inc., a Nevada corporation (“Data Propria”), Parscale Media, LLC, a Texas limited liability company (“Parscale Media”), and Giles Design Bureau, Inc., a Nevada corporation (“Giles Design Bureau”). All significant inter-company transactions are eliminated in consolidation.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify"><u>Accounts Receivable</u></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in"><font style="font-weight: normal">The Company extends credit to its customers, who are located nationwide. Accounts receivable are customer obligations due under normal trade terms. The Company performs continuing credit evaluations of its customers’ financial condition. Management reviews accounts receivable on a regular basis, based on contractual terms and how recently payments have been received to determine if any such amounts will potentially be uncollected. The Company includes any balances that are determined to be uncollectible in its allowance for doubtful accounts. After all attempts to collect a receivable have failed, the receivable is written off. The balance of the allowance account at June 30, 2020 and December 31, 2019 are $77,428 and $118,589 respectively.</font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 20pt"><font style="font-weight: normal; color: #252525">On November 30, 2016, CLWD Operations entered into a 12-month agreement wherein amounts due from our customers were pledged to a third party, in exchange for a borrowing facility in amounts up to a total of $400,000. The agreement was amended on March 23, 2017, which increased the allowable borrowing amount by $100,000, to a maximum of $500,000. On November 30, 2017, the agreement renewed automatically for another twelve months. The proceeds from the facility are determined by the amounts we invoice our customers. We record the amounts due from customers in accounts receivable and the amount due to the third party as a liability, presented under “Lines of credit” on the Balance Sheet. During the term of this facility, the third-party lender has a first priority security interest in CLWD Operations’ assets, and therefore, we will require such third-party lender’s written consent to obligate CLWD Operations’ further or pledge its assets against additional borrowing facilities. Because of this position, it may be difficult for CLWD Operations to secure additional secured borrowing facilities. The cost of this secured borrowing facility is 0.05% of the daily balance. As of </font><font style="font-weight: normal">June 30, 2020<font style="color: #252525">, the balance due from this arrangement was $</font>248,097<font style="color: #252525">. </font></font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 20pt"><font style="font-weight: normal; color: #252525">On October 19, 2017, Parscale Digital entered into a 12-month agreement wherein amounts due from our customers were pledged to a third party, in exchange for a borrowing facility in amounts up to a total of $500,000. The proceeds from the facility are determined by the amounts we invoice our customers. The Company evaluated this facility in accordance with ASC 860, classifying it as a secured borrowing arrangement. We record the amounts due from customers in accounts receivable and the amount due to the third party as a liability, presented as a “Lines of credit” on the Balance Sheet. During the term of this facility, the third-party lender has a first priority security interest in the Parscale Digital, and will, therefore, we will require such third-party lender’s written consent to obligate Parscale Digital further or pledge its assets against additional borrowing facilities. Because of this position, it may be difficult for the Company to secure additional secured borrowing facilities. The cost of this secured borrowing facility is 0.05% of the daily balance. On April 12, 2018, the Company amended the secured borrowing arrangement, which increased the maximum allowable balance by $250,000, to a total of $750,000. As of </font><font style="font-weight: normal">June 30, 2020<font style="color: #252525">, the balance due from this arrangement was zero.</font></font></p> <p style="font: 10pt Times New Roman, Times, Serif; color: #252525; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 20pt"><font style="font-weight: normal">On August 2, 2018, Giles Design Bureau, WebTegrity, and Data Propria entered into 12-month agreements wherein amounts due from our customers were pledged to a third-party, in exchange for borrowing facilities in amounts up to a total of $150,000, $150,000 and $600,000, respectively. The proceeds from the facility are determined by the amounts we invoice our customers. We evaluated these facilities in accordance with ASC 860, classifying as secured borrowing arrangements. We record the amounts due from customers in accounts receivable and the amount due to the third party as a liability, presented under “Lines of credit” on the Balance Sheet. During the term of these facilities, the third-party lender has a first priority security interest in the respective entities, and will, therefore, we will require such third-party lender’s written consent to obligate the entities further or pledge our assets against additional borrowing facilities. Because of this position, it may be difficult for the entities to secure additional secured borrowing facilities. The cost of this secured borrowing facilities is 0.056%, 0.056% and 0.049%, respectively, of the daily balance. As of June 30, 2020, the combined balance due from these arrangement was $148,590</font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt; text-align: justify; text-indent: 0.25in"><font style="font-weight: normal"><u>Use of Estimates</u></font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in"><font style="background-color: white">The preparation of financial statements in conformity with GAAP requires the use of estimates and assumptions by management in determining the reported amounts of assets and liabilities, disclosures of contingent liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates. </font>Estimates are primarily used in our revenue recognition, the allowance for doubtful account receivable, fair value assumptions in accounting for business combinations and analyzing goodwill, intangible assets and long-lived asset impairments and adjustments, the deferred tax valuation allowance, and the fair value of stock options and warrants.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt; text-indent: 0.25in"><u>Cash and Cash Equivalents </u></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">The Company considers all highly liquid investments with an original maturity of six months or less to be cash equivalents. As of June 30, 2020, the Company held cash and cash equivalents in the amount of $184,493, which was held in the Company’s operating bank accounts. Of this amount, none was held in any one account, in amounts exceeding the FDIC insured limit of $250,000.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in"><u>Property and Equipment</u></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">Property and equipment are stated at cost, and are depreciated or amortized using the straight-line method over the following estimated useful lives:</p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse"> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="white-space: nowrap; width: 57%; padding-right: 5.4pt; padding-left: 5.4pt"><font style="font: 10pt Times New Roman, Times, Serif">Furniture, fixtures & equipment</font></td> <td style="white-space: nowrap; width: 10%; padding-right: 5.4pt; padding-left: 5.4pt"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="white-space: nowrap; width: 33%; padding-right: 5.4pt; padding-left: 5.4pt; text-align: right"><font style="font: 10pt Times New Roman, Times, Serif">7 Years</font></td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="white-space: nowrap; padding-right: 5.4pt; padding-left: 5.4pt"><font style="font: 10pt Times New Roman, Times, Serif">Computer equipment</font></td> <td style="white-space: nowrap; padding-right: 5.4pt; padding-left: 5.4pt"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="white-space: nowrap; padding-right: 5.4pt; padding-left: 5.4pt; text-align: right"><font style="font: 10pt Times New Roman, Times, Serif">5 Years</font></td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="white-space: nowrap; padding-right: 5.4pt; padding-left: 5.4pt"><font style="font: 10pt Times New Roman, Times, Serif">Commerce server</font></td> <td style="white-space: nowrap; padding-right: 5.4pt; padding-left: 5.4pt"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="white-space: nowrap; padding-right: 5.4pt; padding-left: 5.4pt; text-align: right"><font style="font: 10pt Times New Roman, Times, Serif">5 Years</font></td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="white-space: nowrap; padding-right: 5.4pt; padding-left: 5.4pt"><font style="font: 10pt Times New Roman, Times, Serif">Computer software</font></td> <td style="white-space: nowrap; padding-right: 5.4pt; padding-left: 5.4pt"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="white-space: nowrap; padding-right: 5.4pt; padding-left: 5.4pt; text-align: right"><font style="font: 10pt Times New Roman, Times, Serif">3 - 5 Years</font></td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="white-space: nowrap; padding-right: 5.4pt; padding-left: 5.4pt"><font style="font: 10pt Times New Roman, Times, Serif">Leasehold improvements</font></td> <td style="white-space: nowrap; padding-right: 5.4pt; padding-left: 5.4pt"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="white-space: nowrap; padding-right: 5.4pt; padding-left: 5.4pt; text-align: right"><font style="font: 10pt Times New Roman, Times, Serif">Length of the lease</font></td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0"> </p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">Depreciation expenses were $20,350 and $21,590 for the six months ended June 30, 2020 and 2019, respectively.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0"> </p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 0.25in; text-align: justify"><u>Revenue Recognition</u></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 0.25in; text-align: justify"> </p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">The Company recognizes income when the service is provided or when product is delivered. We present revenue, net of customer incentives. Most of our income is generated from professional services and site development fees. We provide online marketing services that we purchase from third parties. The gross revenue presented in our statement of operations includes digital advertising revenue. We also offer professional services such as development services.  The fees for development services with multiple deliverables constitute a separate unit of accounting in accordance with ASC 606, which are recognized as the work is performed. Upfront fees for development services or other customer services are deferred until certain implementation or contractual milestones have been achieved. If we have performed work for our clients, but have not invoiced clients for that work, then we record the value of the work on the balance sheet as costs in excess of billings. The terms of services contracts generally are for periods of less than one year. The deferred revenue and customer deposits as of June 30, 2020, and December 31, 2019 were $1,746,406 and $2,080,762, respectively. The costs in excess of billings as of June 30, 2020 and December 31, 2019 was $102,559 and $21,606, respectively.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">We always strive to satisfy our customers by providing superior quality and service. Since we typically bill based on a Time and Materials basis, there are no returns for work delivered. When discrepancies or disagreements arise, we do our best to reconcile those by assessing the situation on a case-by-case basis and determining if any discounts can be given. Historically, no significant discounts have been granted.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">Included in revenue are costs that are reimbursed by our clients, including third party services, such as photographers and stylists, furniture, supplies, and the largest component, digital advertising. We have determined, based on our review of ASC 606-10-55-39, that the amounts classified as reimbursable costs should be recorded as gross revenue, due to the following factors:</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 0.25in; text-align: justify; text-indent: 0.25in"> </p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; width: 100%"> <tr style="vertical-align: top"> <td style="width: 24px; padding-left: 27pt"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="width: 24px; padding-left: 27pt"><font style="font: 10pt Times New Roman, Times, Serif">●</font></td> <td style="padding-left: 27pt; text-align: justify"><font style="font: 10pt Times New Roman, Times, Serif">The Company is primarily in control of the inputs of the project and responsible for the completion of the client contract;</font></td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 27pt"> </p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; width: 100%"> <tr style="vertical-align: top"> <td style="width: 24px; padding-left: 27pt"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="width: 24px; padding-left: 27pt"><font style="font: 10pt Times New Roman, Times, Serif">●</font></td> <td style="padding-left: 27pt; text-align: justify"><font style="font: 10pt Times New Roman, Times, Serif">We have discretion in establishing price; and</font></td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 27pt"> </p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; width: 100%"> <tr style="vertical-align: top"> <td style="width: 24px; padding-left: 27pt"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="width: 24px; padding-left: 27pt"><font style="font: 10pt Times New Roman, Times, Serif">●</font></td> <td style="padding-left: 27pt; text-align: justify"><font style="font: 10pt Times New Roman, Times, Serif">We have discretion in supplier selection.</font></td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in"> </p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in"><u>Research and Development</u></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">Research and development costs are expensed as incurred. Total research and development costs were zero for the six months ended June 30, 2020 and 2019.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in"><u>Advertising Costs </u></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">The Company expenses the cost of advertising and promotional materials when incurred. Total advertising costs were $90,357 and $4,797 for the six months ended June 30, 2020 and 2019, respectively.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt; text-align: justify; text-indent: 0.25in"><u>Fair value of financial instruments</u></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.5in">The Company’s financial instruments, including cash and cash equivalents, accounts receivable, accounts payable, and accrued liabilities are carried at cost, which approximates their fair value, due to the relatively short maturity of these instruments. As of June 30, 2020 and December 31, 2019, the Company’s notes payable have stated borrowing rates that are consistent with those currently available to the Company and, accordingly, the Company believes the carrying value of these debt instruments approximates their fair value.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.5in; background-color: white">Fair value is defined as the price to sell an asset or transfer a liability, between market participants at the measurement date. <font style="background-color: white">Fair value measurements assume that the asset or liability is (1) exchanged in an orderly manner, (2) the exchange is in the principal market for that asset or liability, and (3) the market participants are independent, knowledgeable, able and willing to transact an exchange. Fair value accounting and reporting establishes a framework for measuring fair value by creating a hierarchy for observable independent market inputs and unobservable market assumptions and expands disclosures about fair value measurements. Considerable judgment is required to interpret the market data used to develop fair value estimates. As such, the estimates presented herein are not necessarily indicative of the amounts that could be realized in a current exchange. The use of different market assumptions and/or estimation methods could have a material effect on the estimated fair value.</font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 0.25in; text-align: justify; text-indent: 0.25in; background-color: white">ASC Topic 820 established a six-tier fair value hierarchy which prioritizes the inputs used in measuring fair value. The hierarchy gives the highest priority to unadjusted quoted prices in active markets for identical assets or liabilities (level 1measurements) and the lowest priority to unobservable inputs (level 3 measurements). These tiers include:</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 0.25in; text-align: justify; background-color: white"> </p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; width: 100%"> <tr style="vertical-align: top"> <td style="width: 10%; padding-left: 45pt; text-align: justify"><font style="font: 10pt Times New Roman, Times, Serif">·</font></td> <td style="width: 90%; padding-left: 49.4pt; text-align: justify"><font style="font: 10pt Times New Roman, Times, Serif">Level 1, defined as observable inputs such as quoted prices for identical instruments in active markets;</font></td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 45pt; text-align: justify; background-color: white"> </p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; width: 100%"> <tr style="vertical-align: top"> <td style="width: 10%; padding-left: 45pt; text-align: justify"><font style="font: 10pt Times New Roman, Times, Serif">·</font></td> <td style="width: 90%; padding-left: 45pt; text-align: justify"><font style="font: 10pt Times New Roman, Times, Serif">Level 2, defined as inputs other than quoted prices in active markets that are either directly or indirectly observable such as quoted prices for similar instruments in active markets or quoted prices for identical or similar instruments in markets that are not active; and</font></td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 45pt; text-align: justify; background-color: white"> </p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; width: 100%"> <tr style="vertical-align: top"> <td style="width: 10%; padding-left: 45pt; text-align: justify"><font style="font: 10pt Times New Roman, Times, Serif">·</font></td> <td style="width: 90%; padding-left: 45pt; text-align: justify"><font style="font: 10pt Times New Roman, Times, Serif">Level 3, defined as unobservable inputs in which little or no market data exists, therefore requiring an entity to develop its own assumptions, such as valuations derived from valuation techniques in which one or more significant inputs or significant value drivers are unobservable.</font></td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.5in; background-color: white"> </p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.5in; background-color: white"><font style="font: 10pt Times New Roman, Times, Serif">We measure certain financial instruments at fair value on a recurring basis. Assets and liabilities measured at fair value on a recurring basis are as follows at June 30, 2020 and December 31, 2019:<br /> </font> </p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; border-collapse: collapse; width: 100%"> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-decoration: underline; width: 44%; font-weight: bold; padding-bottom: 1pt; padding-left: 5.4pt">June 30, 2020</td> <td style="width: 2%; padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; width: 1%; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; width: 10%; text-align: right"><font style="font: 10pt Times New Roman, Times, Serif">Level 1</font></td> <td style="width: 1%; padding-bottom: 1pt; text-align: left"> </td> <td style="width: 2%; padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; width: 1%; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; width: 10%; text-align: right"><font style="font: 10pt Times New Roman, Times, Serif">Level 2</font></td> <td style="width: 1%; padding-bottom: 1pt; text-align: left"> </td> <td style="width: 2%; padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; width: 1%; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; width: 10%; text-align: right"><font style="font: 10pt Times New Roman, Times, Serif">Level 3</font></td> <td style="width: 1%; padding-bottom: 1pt; text-align: left"> </td> <td style="width: 2%; padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; width: 1%; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; width: 10%; text-align: right"><font style="font: 10pt Times New Roman, Times, Serif">Total</font></td> <td style="width: 1%; padding-bottom: 1pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-decoration: underline; padding-bottom: 1pt; padding-left: 5.4pt">Assets</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-align: left; padding-bottom: 1pt; padding-left: 5.4pt">  Total assets measured at fair value</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="padding-left: 5.4pt"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-decoration: underline; padding-left: 5.4pt">Liabilities</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left; padding-bottom: 1pt; padding-left: 5.4pt">  Derivative liability</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-align: left; padding-bottom: 1pt; padding-left: 5.4pt">  Total liabilities measured at fair value</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.5in; background-color: white"> </p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; border-collapse: collapse; width: 100%"> <tr style="vertical-align: bottom"> <td style="border-bottom: Black 1pt solid; font-weight: bold">December 31, 2019</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: right">Level 1</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: right">Level 2</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: right">Level 3</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: right">Total</td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-decoration: underline; padding-bottom: 1pt; padding-left: 5.4pt">Assets</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left; padding-bottom: 1pt; padding-left: 5.4pt">  Total assets measured at fair value</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="padding-left: 5.4pt"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-decoration: underline; padding-left: 5.4pt">Liabilities</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="width: 44%; text-align: left; padding-bottom: 1pt; padding-left: 5.4pt">  Derivative liability</td> <td style="width: 2%; padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; width: 1%; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; width: 10%; text-align: right">—  </td> <td style="width: 1%; padding-bottom: 1pt; text-align: left"> </td> <td style="width: 2%; padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; width: 1%; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; width: 10%; text-align: right">—  </td> <td style="width: 1%; padding-bottom: 1pt; text-align: left"> </td> <td style="width: 2%; padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; width: 1%; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; width: 10%; text-align: right">342,850</td> <td style="width: 1%; padding-bottom: 1pt; text-align: left"> </td> <td style="width: 2%; padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; width: 1%; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; width: 10%; text-align: right">342,850</td> <td style="width: 1%; padding-bottom: 1pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left; padding-bottom: 1pt; padding-left: 5.4pt">  Total liabilities measured at fair value</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">342,850</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">342,850</td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; background-color: white"> </p> <p style="font: 10pt Times New Roman, Times, Serif; color: #252525; margin: 0 0 6pt 0.25in; text-align: justify"><u>Impairment of Long-Lived Assets</u></p> <p style="font: 10pt Times New Roman, Times, Serif; color: #252525; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">The Company reviews its long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount of the assets may not be fully recoverable. To determine recoverability of a long-lived asset, management evaluates whether the estimated future undiscounted net cash flows from the asset are less than its carrying amount. If impairment is indicated, the long-lived asset would be written down to fair value. Fair value is determined by an evaluation of available price information at which assets could be bought or sold, including quoted market prices, if available, or the present value of the estimated future cash flows based on reasonable and supportable assumptions.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify"><u>Indefinite Lived Intangibles and Goodwill Assets</u> </p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">The Company accounts for business combinations under the acquisition method of accounting in accordance with ASC 805, “Business Combinations,” where the total purchase price is allocated to the tangible and identified intangible assets acquired and liabilities assumed based on their estimated fair values. Significant estimates in valuing certain intangible assets include, but are not limited to, future expected cash flows from acquired customer lists, acquired technology, and trade names from a market participant perspective, useful lives and discount rates. Management’s estimates of fair value are based upon assumptions believed to be reasonable, but which are inherently uncertain and unpredictable and, as a result, actual results may differ from estimates. The purchase price is allocated using the information currently available, and may be adjusted, up to one year from acquisition date, after obtaining more information regarding, among other things, asset valuations, liabilities assumed and revisions to preliminary estimates. The purchase price in excess of the fair value of the tangible and identified intangible assets acquired less liabilities assumed is recognized as goodwill.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 0.25in; text-align: justify; text-indent: 0.25in">The Company tests for indefinite lived intangibles and goodwill impairment in the fourth quarter of each year and whenever events or circumstances indicate that the carrying amount of the asset exceeds its fair value and may not be recoverable. In accordance with its policies, the Company performed a qualitative assessment of indefinite lived intangibles and goodwill at December 31, 2019 and determined the fair value of each intangible asset and goodwill exceeded the respective carrying values. Therefore, no impairment of indefinite lived intangibles and goodwill was recognized.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 0.25in; text-align: justify; text-indent: 0.25in"> </p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 0.25in; text-align: justify; text-indent: 0.25in">The impairment test conducted by the Company includes a six-step approach to determine whether it is more likely than not that impairment exists. If it is determined, after step one, that it is not more likely than not, that impairment exists, then no further analysis is conducted. The six steps are as follows:</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 0.25in; text-align: justify; text-indent: 0.25in"> </p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; width: 100%"> <tr style="font: 10pt Times New Roman, Times, Serif; vertical-align: top"> <td style="font: 10pt Times New Roman, Times, Serif; width: 72px"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="font: 10pt Times New Roman, Times, Serif; width: 24px"><font style="font: 10pt Times New Roman, Times, Serif">1.</font></td> <td style="font: 10pt Times New Roman, Times, Serif; text-align: justify"><font style="font: 10pt Times New Roman, Times, Serif">Based on the totality of qualitative factors, determine whether the carrying amount of the intangible asset may not be recoverable. Qualitative factors and key assumptions reviewed include the following:</font></td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0"> </p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; width: 100%"> <tr style="font: 10pt Times New Roman, Times, Serif; vertical-align: top"> <td style="font: 10pt Times New Roman, Times, Serif; width: 120px"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="font: 10pt Times New Roman, Times, Serif; width: 24px"><font style="font: 10pt Times New Roman, Times, Serif">●</font></td> <td style="font: 10pt Times New Roman, Times, Serif; text-align: justify"><font style="font: 10pt Times New Roman, Times, Serif">Increases in costs, such as labor, materials or other costs that could negatively affect future cash flows. The Company assumed that costs associated with labor, materials, and other costs should be consistent with fair market levels. If the costs were materially higher than fair market levels, then such costs may adversely affect the future cash flows of the Company or reporting units. </font></td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0"> </p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; width: 100%"> <tr style="font: 10pt Times New Roman, Times, Serif; vertical-align: top"> <td style="font: 10pt Times New Roman, Times, Serif; width: 120px"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="font: 10pt Times New Roman, Times, Serif; width: 24px"><font style="font: 10pt Times New Roman, Times, Serif">●</font></td> <td style="font: 10pt Times New Roman, Times, Serif; text-align: justify"><font style="font: 10pt Times New Roman, Times, Serif">Financial performance, such as negative or declining cash flows, or reductions in revenue may adversely affect recoverability of the recorded value of the intangible assets. During our analysis, the Company assumes that revenues should remain relatively consistent or show gradual growth month-to-month and quarter-to-quarter. If we report revenue declines, instead of increases or flat levels, then such condition may adversely affect the future cash flows of the Company or reporting units.</font></td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0"> </p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; width: 100%"> <tr style="font: 10pt Times New Roman, Times, Serif; vertical-align: top"> <td style="font: 10pt Times New Roman, Times, Serif; width: 120px"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="font: 10pt Times New Roman, Times, Serif; width: 24px"><font style="font: 10pt Times New Roman, Times, Serif">●</font></td> <td style="font: 10pt Times New Roman, Times, Serif; text-align: justify"><font style="font: 10pt Times New Roman, Times, Serif">Legal, regulatory, contractual, political, business or other factors that could affect future cash flows. During our analysis, the Company assumes that the legal, regulatory, political or business conditions should remain consistent, without placing material pressure on the Company or any of its reporting units. If such conditions were to become materially different than what has been experienced historically, then such conditions may adversely affect the future cash flows of the Company or reporting units. </font></td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0"> </p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; width: 100%"> <tr style="font: 10pt Times New Roman, Times, Serif; vertical-align: top"> <td style="font: 10pt Times New Roman, Times, Serif; width: 120px"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="font: 10pt Times New Roman, Times, Serif; width: 24px"><font style="font: 10pt Times New Roman, Times, Serif">●</font></td> <td style="font: 10pt Times New Roman, Times, Serif; text-align: justify"><font style="font: 10pt Times New Roman, Times, Serif">Entity-specific events such as losses of management, key personnel, or customers, may adversely affect future cash flows. During our analysis, the Company assumes that members of management, key personnel, and customers will remain consistent period-over-period. If not effectively replaced, the loss of members of management and key employees could adversely affect operations, culture, morale and overall success of the company. In addition, if material revenue from key customers is lost and not replaced, then future cash flows will be adversely affected. </font></td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0"> </p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; width: 100%"> <tr style="font: 10pt Times New Roman, Times, Serif; vertical-align: top"> <td style="font: 10pt Times New Roman, Times, Serif; width: 120px"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="font: 10pt Times New Roman, Times, Serif; width: 24px"><font style="font: 10pt Times New Roman, Times, Serif">●</font></td> <td style="font: 10pt Times New Roman, Times, Serif; text-align: justify"><font style="font: 10pt Times New Roman, Times, Serif">Industry or market considerations, such as competition, changes in the market, changes in customer dependence on our service offering, or obsolescence could adversely affect the Company or its reporting units. We understand that the market we serve are constantly changing, requiring us to change with it. During our analysis, we assume that we will address new opportunities in service offering and industries served. If we do not make such changes, then we may experience declines in revenue and cash flow, making it difficult to re-capture market share. </font></td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0"> </p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; width: 100%"> <tr style="font: 10pt Times New Roman, Times, Serif; vertical-align: top"> <td style="font: 10pt Times New Roman, Times, Serif; width: 120px"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="font: 10pt Times New Roman, Times, Serif; width: 24px"><font style="font: 10pt Times New Roman, Times, Serif">●</font></td> <td style="font: 10pt Times New Roman, Times, Serif; text-align: justify"><font style="font: 10pt Times New Roman, Times, Serif">Macroeconomic conditions such as deterioration in general economic conditions or limitations on accessing capital could adversely affect the Company. During our analysis, we acknowledge that macroeconomic factors, such as the economy, may affect our business plan because our customers may reduce budgets for our services. If there are material declines in the economy, which lead to reductions in revenue then such conditions may adversely affect the Company.</font></td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0"> </p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; width: 100%"> <tr style="font: 10pt Times New Roman, Times, Serif; vertical-align: top"> <td style="font: 10pt Times New Roman, Times, Serif; width: 72px"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="font: 10pt Times New Roman, Times, Serif; width: 24px"><font style="font: 10pt Times New Roman, Times, Serif">2.</font></td> <td style="font: 10pt Times New Roman, Times, Serif; text-align: justify"><font style="font: 10pt Times New Roman, Times, Serif">Compare the carrying amount of the intangible asset to the fair value.</font></td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0"> </p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; width: 100%"> <tr style="font: 10pt Times New Roman, Times, Serif; vertical-align: top"> <td style="font: 10pt Times New Roman, Times, Serif; width: 72px"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="font: 10pt Times New Roman, Times, Serif; width: 24px"><font style="font: 10pt Times New Roman, Times, Serif">3.</font></td> <td style="font: 10pt Times New Roman, Times, Serif; text-align: justify"><font style="font: 10pt Times New Roman, Times, Serif">If the carrying amount is greater than the fair value, then the carrying amount is reduced to reflect fair value.</font></td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 0.25in; text-align: justify; text-indent: 0.25in"> </p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">In accordance with its policies, the Company performed a qualitative assessment of indefinite lived intangibles and goodwill at December 31, 2019 and determined there was impairment of indefinite lived intangibles and goodwill from our Parscale Media and Parscale Creative acquisitions. Accordingly, all intangible assets and goodwill related to the Parscale Media and Parscale Creative acquisitions have been written off, amounting to $744,444 for Parscale Media and $6,016,323 for Parscale Creative. This amount reduced the consolidated balances of Parscale Digital, as outlined below. This amount is included in Operating Expenses on the Income Statement, for the year ended December 31, 2019. An impairment assessment was also conducted during the year ended December 31, 2019 related to the WebTegrity acquisition and determined that no impairment of intangible assets or goodwill was necessary.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 0.25in; text-align: justify; text-indent: 0.25in">Goodwill and Intangible assets are comprised of the following, presented as net of amortization:</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 0.25in; text-align: justify; text-indent: 0.25in"> </p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; border-collapse: collapse; width: 100%"> <tr style="vertical-align: bottom"> <td> </td> <td style="font-weight: bold; padding-bottom: 1pt"> </td> <td colspan="15" style="border-bottom: Black 1pt solid; font-weight: bold; text-align: center">June 30, 2020</td></tr> <tr style="vertical-align: bottom"> <td> </td> <td style="font-weight: bold; padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; font-weight: bold; text-align: center">Parscale Digital</td> <td style="font-weight: bold; padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; font-weight: bold; text-align: center">WebTegrity</td> <td style="font-weight: bold; padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; font-weight: bold; text-align: center">CloudCommerce</td> <td style="font-weight: bold; padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; font-weight: bold; text-align: center">Total</td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="width: 44%; text-align: left; text-indent: -40.5pt; padding-left: 40.5pt">Customer list</td> <td style="width: 2%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 10%; text-align: right">—  </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 2%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 10%; text-align: right">28,642</td> <td style="width: 1%; text-align: left"> </td> <td style="width: 2%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 10%; text-align: right">—  </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 2%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 10%; text-align: right">28,642</td> <td style="width: 1%; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left">Non-compete agreement</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-align: left">Domain name and trademark</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">26,926</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">26,926</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left">Brand name</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">130,000</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">130,000</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="padding-bottom: 1pt">Goodwill</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">430,000</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">430,000</td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="padding-bottom: 1pt">Total</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">588,642</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">26,926</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">615,568</td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"> </p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"> </p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; border-collapse: collapse; width: 100%"> <tr style="vertical-align: bottom"> <td> </td> <td style="font-weight: bold; padding-bottom: 1pt"> </td> <td colspan="15" style="border-bottom: Black 1pt solid; font-weight: bold; text-align: center">December 31, 2019</td></tr> <tr style="vertical-align: bottom"> <td> </td> <td style="font-weight: bold; padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; font-weight: bold; text-align: center">Parscale Digital</td> <td style="font-weight: bold; padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; font-weight: bold; text-align: center">WebTegrity</td> <td style="font-weight: bold; padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; font-weight: bold; text-align: center">CloudCommerce</td> <td style="font-weight: bold; padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; font-weight: bold; text-align: center">Total</td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="width: 44%; text-align: left">Customer list</td> <td style="width: 2%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 10%; text-align: right">—  </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 2%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 10%; text-align: right">71,606</td> <td style="width: 1%; text-align: left"> </td> <td style="width: 2%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 10%; text-align: right">—  </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 2%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 10%; text-align: right">71,606</td> <td style="width: 1%; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left">Non-compete agreement</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-align: left">Domain name and trademark</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">27,271</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">27,271</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left">Brand name</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">130,000</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">130,000</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="padding-bottom: 1pt">Goodwill</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">430,000</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">430,000</td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="padding-bottom: 1pt">Total</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">631,606</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">27,271</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">658,877</td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"> </p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0"> </p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify"><u>Business Combinations</u> </p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">The acquisition of subsidiaries is accounted for using the purchase method. The cost of the acquisition is measured at the aggregate of the fair value, at the acquisition date, of assets received, liabilities incurred or assumed, and equity instruments issued by the Company in exchange for control of the acquiree. Any costs directly attributable to the business combination are expensed in the period incurred. The acquiree’s identifiable assets and liabilities are recognized at their fair values at the acquisition date.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">Goodwill arising on acquisition is recognized as an asset and initially measured at cost, being the excess of the cost of the business combination over the Company’s interest in the net fair value of the identifiable assets, liabilities and contingent liabilities recognized.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify"><font style="font-weight: normal"><u>Concentrations of Business and Credit Risk</u></font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">The Company operates in a single industry segment. The Company markets its services to companies and individuals in many industries and geographic locations. The Company’s operations are subject to rapid technological advancement and intense competition. Accounts receivable represent financial instruments with potential credit risk. The Company typically offers its customers credit terms. The Company makes periodic evaluations of the credit worthiness of its enterprise customers and other than obtaining deposits pursuant to its policies, it generally does not require collateral. In the event of nonpayment, the Company has the ability to terminate services. As of June 30, 2020, the Company held cash and cash equivalents in the amount of $184,493, which was held in the operating bank accounts. Of this amount, none was held in any one account, in amounts exceeding the FDIC insured limit of $250,000. For further discussion on concentrations see footnote 14.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt; text-align: justify; text-indent: 0.25in"><u>Stock-Based Compensation</u></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">The Company addressed the accounting for share-based payment transactions in which an enterprise receives employee services in exchange for either equity instruments of the enterprise or liabilities that are based on the fair value of the enterprise’s equity instruments or that may be settled by the issuance of such equity instruments. The transactions are accounted for using a fair-value-based method and recognized as expenses in our statement of operations.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">Stock-based compensation expense recognized during the period is based on the value of the portion of stock-based payment awards that is ultimately expected to vest. Stock-based compensation expense recognized in the consolidated statement of operations during the six months ended June 30, 2020, included compensation expense for the stock-based payment awards granted prior to, but not yet vested, as of June 30, 2020 based on the grant date fair value estimated. Stock-based compensation expense recognized in the consolidated statement of operations for the six months ended June 30, 2020 is based on awards ultimately expected to vest or has been reduced for estimated forfeitures. Forfeitures are estimated at the time of grant and revised, if necessary, in subsequent periods if actual forfeitures differ from those estimates. The stock-based compensation expense recognized in the consolidated statements of operations during the six months ended June 30, 2020 and 2019 were $228,376 and $163,644, respectively.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify"><u>Basic and Diluted Net Income (Loss) per Share Calculations</u></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">Income (Loss) per Share dictates the calculation of basic earnings per share and diluted earnings per share. Basic earnings per share are computed by dividing income available to common shareholders by the weighted-average number of common shares available. Diluted earnings per share is computed similar to basic earnings per share except that the denominator is increased to include the number of additional common shares that would have been outstanding if the potential common shares had been issued and if the additional common shares were dilutive. The shares for employee options, warrants and convertible notes were used in the calculation of the income per share.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">For the six months ended June 30, 2020, the Company has excluded 36,563,715 shares of common stock underlying options, 10,000 Series A Preferred shares convertible into 100,000,000 shares of common stock, 18,025 Series B Preferred shares convertible into 450,625,000 shares of common stock, 14,425 Series C Preferred shares convertible into 144,250,000 shares of common stock, 90,000 Series D Preferred shares convertible into 225,000,000 shares of common stock, 10,000 Series E Preferred shares convertible into 20,000,000 shares of common stock, 2,597 Series G Preferred shares convertible into 136,684,211 shares of common stock and 17,884,300 shares of common stock underlying $178,843 in convertible notes, because their impact on the loss per share is anti-dilutive.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">For the six months ended June 30, 2019, the Company has excluded 151,475,799 shares of common stock underlying options, 10,000 Series A Preferred shares convertible into 100,000,000 shares of common stock, 18,025 Series B Preferred shares convertible into 450,625,000 shares of common stock, 14,425 Series C Preferred shares convertible into 144,250,000 shares of common stock, 90,000 Series D Preferred shares convertible into 225,000,000 shares of common stock, 10,000 Series E Preferred shares convertible into 20,000,000 shares of common stock and 76,353,409 shares of common stock underlying $657,393 in convertible notes, because their impact on the loss per share is anti-dilutive.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">Dilutive per share amounts are computed using the weighted-average number of common shares outstanding and potentially dilutive securities, using the treasury stock method if their effect would be dilutive.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in"><u>Accounting for Derivatives</u></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify">The Company evaluates all of its financial instruments to determine if such instruments are derivatives or contain features that qualify as embedded derivatives. For derivative financial instruments that are accounted for as liabilities, the derivative instrument is initially recorded at its fair value and is then re-valued at each reporting date, with changes in the fair value reported in the statements of operations. For stock-based derivative financial instruments, the Company uses a probability weighted average series Binomial lattice formula pricing models to value the derivative instruments at inception and on subsequent valuation dates.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify">The classification of derivative instruments, including whether such instruments should be recorded as liabilities or as equity, is evaluated at the end of each reporting period. Derivative instrument liabilities are classified in the balance sheet as current or non-current based on whether or not net-cash settlement of the derivative instrument could be required within 12 months of the balance sheet date.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify"><u>Recently Adopted Accounting Pronouncements</u></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">The Company does not elect to delay complying with any new or revised accounting standards, but to apply all standards required of public companies, according to those required application dates.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">Management reviewed accounting pronouncements issued during the quarter ended June 30, 2020, and no pronouncements were adopted during the period.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.5in">Management reviewed accounting pronouncements issued during the year ended December 31, 2019, and the following pronouncements were adopted during the period.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in"><font style="background-color: white">In February 2016, the FASB issued ASU No. 2016-02, </font>Leases<font style="background-color: white"> (“ASU 2016-02”). Under ASU 2016-02, lessees recognize a right-of-use asset and a </font>lease<font style="background-color: white"> liability for all of their </font>leases<font style="background-color: white">, other than those that meet the definition of a short-term </font>lease<font style="background-color: white">. For income statement purposes, </font>leases<font style="background-color: white"> must be classified as either operating or finance. Operating </font>leases<font style="background-color: white"> will result in straight-line expense, similar to current operating </font>leases<font style="background-color: white">, while finance </font>leases<font style="background-color: white"> will result in a front-loaded pattern, similar to current capital </font>leases. We adopted Topic 842 effective January 1, 2019 and elected certain available transitional practical expedients. This adoption resulted in right-of-use assets, in the amount of $266,758 and operating lease liability, in the amount of $266,758, to be added to the December 31, 2019 balance sheet. These additions are the result of an office lease in San Antonio. In the prior year, the Company disclosed capital lease obligations, which has been changed to finance lease obligation in the current year, as a result of this adoption. As of June 30, 2020 and December 31, 2019, the finance lease obligation totaled $2,988 and $20,654, respectively.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify"><u>Recently Issued Accounting Pronouncements Not Yet Adopted</u></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in"><font style="background-color: white">In June 2016, the FASB issued Accounting Standards Update No. 2016-13 (ASU 2016-13) "Financial Instruments-Credit Losses (Topic 326): Measurement of Credit Losses on Financial Instruments" which requires the measurement and recognition of expected credit losses for financial assets held at amortized cost. ASU 2016-13 replaces the existing incurred loss impairment model with an expected loss methodology, which will result in more timely recognition of credit losses. ASU 2016-13 is effective for annual reporting periods, and interim periods within those years, beginning after December 15, 2019. We are currently in the process of evaluating the impact of the adoption of ASU 2016-13 on our consolidated financial statements.</font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">In January 2017, the FASB issued 2017-04, Intangibles <i>- Goodwill and Other</i> (Topic 350): Simplifying the Test for Goodwill Impairment. The amendments in this ASU simplify the subsequent measurement of goodwill by eliminating Step 2 from the goodwill impairment test and eliminating the requirement for a reporting unit with a zero or negative carrying amount to perform a qualitative assessment. Instead, under this pronouncement, an entity would perform its annual, or interim, goodwill impairment test by comparing the fair value of a reporting unit with its carrying amount and would recognize an impairment change for the amount by which the carrying amount exceeds the reporting unit’s fair value; however, the loss recognized is not to exceed the total amount of goodwill allocated to that reporting unit. In addition, income tax effects will be considered, if applicable. This ASU is effective for fiscal years, and interim periods within those fiscal years, beginning after December 15, 2019. Early adoption is permitted. The Company is currently evaluating the impact of this ASU on its consolidated financial statements and related disclosures.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in"><u>Income Taxes</u></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in"><font style="font-weight: normal">The Company uses the asset and liability method of accounting for income taxes. Deferred tax assets and liabilities are recognized for the future tax consequences attributable to financial statements carrying amounts of existing assets and liabilities and their respective tax bases and operating loss and tax credit carry-forwards. The measurement of deferred tax assets and liabilities is based on provisions of applicable tax law. The measurement of deferred tax assets is reduced, if necessary, by a valuation allowance based on the amount of tax benefits that, based on available evidence, is not expected to be realized. The six months ended June 30, 2020, we used the federal tax rate of 21% in our determination of the deferred tax assets and liabilities balances.</font></p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; border-collapse: collapse; width: 100%"> <tr style="vertical-align: bottom"> <td> </td> <td> </td> <td colspan="3" style="text-align: center">For the six months ended</td></tr> <tr style="vertical-align: bottom"> <td> </td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">June 30, 2020</td></tr> <tr style="vertical-align: bottom"> <td> </td> <td> </td> <td colspan="3"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-align: left; padding-left: 5.4pt">Current tax provision:</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="padding-left: 5.4pt">    Federal</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-align: left; padding-bottom: 1pt; padding-left: 5.4pt">          Taxable income</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left; padding-left: 5.4pt">          Total current tax provision</td> <td> </td> <td style="text-align: left">$</td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="padding-left: 5.4pt"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left; padding-left: 5.4pt">Deferred tax provision:</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="padding-left: 5.4pt">    Federal</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="width: 71%; text-align: left; padding-left: 5.4pt">          Loss carryforwards</td> <td style="width: 10%"> </td> <td style="width: 1%; text-align: left">$</td> <td style="width: 17%; text-align: right">3,294,552</td> <td style="width: 1%; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-align: left; padding-bottom: 1pt; padding-left: 5.4pt">          Change in valuation allowance</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">(3,294,552</td> <td style="padding-bottom: 1pt; text-align: left">)</td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left; padding-bottom: 1pt; padding-left: 5.4pt">          Total deferred tax provision</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt; text-align: justify; text-indent: 0in"><font style="font-weight: normal"> </font></p>
</us-gaap:SignificantAccountingPoliciesTextBlock>
<CLWD:RevenueRecognitionDisclosureTextBlock contextRef="From2020-01-01to2020-06-30">
<p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-indent: -0.25in">3.  REVENUE RECOGNITION</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">On January 1, 2018, the Company adopted ASU 2014-09 <i>Revenue from Contracts with Customers</i> and all subsequent amendments to the ASU (collectively, “ASC 606”), using the modified retrospective method applied to those contracts which were not completed as of January 1, 2018. Results for reporting periods beginning after January 1, 2018 are presented under Topic 606, while prior period amounts are not adjusted and continue to be reported in accordance with our historic accounting under Topic 605. Revenues are recognized when control of the promised goods or services is transferred to our customers, in an amount that reflects the consideration we expect to be entitled to in exchange for those goods or services. The adoption of ASC 606 did not have a material impact on the Company’s Consolidated Financial Statements.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">The core principles of revenue recognition under ASC 606 includes the following five criteria:</p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; width: 100%; margin-top: 0; margin-bottom: 6pt"> <tr style="vertical-align: top"> <td style="width: 0.5in"> </td> <td style="width: 0.25in"><font style="font: 10pt Times New Roman, Times, Serif"><b>1.</b></font></td> <td style="text-align: justify"><font style="font: 10pt Times New Roman, Times, Serif"><b>Identify the contract with the customer</b></font></td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.5in; text-align: justify">Contract with our customers may be oral, written, or implied. A written and signed contract stating the terms and conditions is the preferred method and is consistent with most customers. The terms of a written contract may be contained within the body of an email, during which proposals are made and campaign plans are outlined, or it may be a stand-alone document signed by both parties. Contracts that are oral in nature are consummated in status and pitch meetings and may be later followed up with an email detailing the terms of the arrangement, along with a proposal document. No work is commenced without an understanding between the Company and our customers, that a valid contract exists.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.5in; text-align: justify"> </p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; width: 100%; margin-top: 0; margin-bottom: 6pt"> <tr style="vertical-align: top"> <td style="width: 0.5in"> </td> <td style="width: 0.25in"><font style="font: 10pt Times New Roman, Times, Serif"><b>2.</b></font></td> <td style="text-align: justify"><font style="font: 10pt Times New Roman, Times, Serif"><b>Identify the performance obligations in the contract</b></font></td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.5in; text-align: justify">Our sales and account management teams define the scope of services to be offered, to ensure all parties are in agreement and obligations are being delivered to the customer as promised. The performance obligation may not be fully identified in a mutually signed contract, but may be outlined in email correspondence, face-to-face meetings, additional proposals or scopes of work, or phone conversations.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.5in; text-align: justify"> </p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; width: 100%; margin-top: 0; margin-bottom: 6pt"> <tr style="vertical-align: top"> <td style="width: 0.5in"> </td> <td style="width: 0.25in"><font style="font: 10pt Times New Roman, Times, Serif"><b>3.</b></font></td> <td style="text-align: justify"><font style="font: 10pt Times New Roman, Times, Serif"><b>Determine the transaction price</b></font></td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.5in; text-align: justify">Pricing is discussed and identified by the operations team prior to submitting a proposal to the customer. Based on the obligation presented, third-party service pricing is established, and time and labor are estimated, to determine the most accurate transaction pricing for our customer. Price is subject to change upon agreed parties, and could be fixed or variable, milestone focused or time and materials.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.5in; text-align: justify"> </p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; width: 100%; margin-top: 0; margin-bottom: 6pt"> <tr style="vertical-align: top"> <td style="width: 0.5in"> </td> <td style="width: 0.25in"><font style="font: 10pt Times New Roman, Times, Serif"><b>4.</b></font></td> <td style="text-align: justify"><font style="font: 10pt Times New Roman, Times, Serif"><b>Allocate the transaction price to the performance obligations in the contract </b></font></td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.5in; text-align: justify">If a contract involves multiple obligations, the transaction pricing is allocated accordingly, during the performance obligation phase (criteria 2 above).</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.5in; text-align: justify"> </p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; width: 100%; margin-top: 0; margin-bottom: 6pt"> <tr style="vertical-align: top"> <td style="width: 0.5in"> </td> <td style="width: 0.25in"><font style="font: 10pt Times New Roman, Times, Serif"><b>5.</b></font></td> <td style="text-align: justify"><font style="font: 10pt Times New Roman, Times, Serif"><b>Recognize revenue when (or as) we satisfy a performance obligation </b></font></td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.5in; text-align: justify">The Company uses several means to satisfy the performance obligations:</p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; width: 100%; margin-top: 0; margin-bottom: 6pt"> <tr style="vertical-align: top"> <td style="width: 1in"> </td> <td style="width: 0.25in"><font style="font: 10pt Times New Roman, Times, Serif">a.</font></td> <td style="text-align: justify"><font style="font: 10pt Times New Roman, Times, Serif"><u>Billable Hours</u> – The Company employs a time tracking system where employees record their time by project. This method of satisfaction is used for time and material projects, change orders, website edits, revisions to designs, and any other project that is hours-based. The hours satisfy the performance obligation as the hours are incurred.</font></td></tr> </table> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; width: 100%; margin-top: 0; margin-bottom: 6pt"> <tr style="vertical-align: top"> <td style="width: 1in"> </td> <td style="width: 0.25in"><font style="font: 10pt Times New Roman, Times, Serif">b.</font></td> <td style="text-align: justify"><font style="font: 10pt Times New Roman, Times, Serif"><u>Ad Spend</u> - To satisfy ad spend, the Company generates analytical reports monthly or as required to show how the ad dollars were spent and how the targeting resulted in click-throughs. The ad spend satisfies the performance obligation, regardless of the outcome or effectiveness of the campaign. In addition, the Company utilizes third party invoices after the ad dollars are spent, in order to satisfy the obligation.</font></td></tr> </table> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; width: 100%; margin-top: 0; margin-bottom: 6pt"> <tr style="vertical-align: top"> <td style="width: 1in"> </td> <td style="width: 0.25in"><font style="font: 10pt Times New Roman, Times, Serif">c.</font></td> <td style="text-align: justify"><font style="font: 10pt Times New Roman, Times, Serif"><u>Milestones </u>– If the contract requires milestones to be hit, then the Company satisfies the performance obligation when that milestone is completed and presented to the customer for review. As each phase of a project is complete, we consider it as a performance obligation being satisfied and transferred to the customer. At this point, the customer is invoiced the amount due based on the transaction pricing for that specific phase and/or we apply the customer deposit to recognize revenue. </font></td></tr> </table> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; width: 100%; margin-top: 0; margin-bottom: 6pt"> <tr style="vertical-align: top"> <td style="width: 1in"> </td> <td style="width: 0.25in"><font style="font: 10pt Times New Roman, Times, Serif">d.</font></td> <td style="text-align: justify"><font style="font: 10pt Times New Roman, Times, Serif"><u>Monthly Retainer</u> – If the contract is a retainer for work performed, then the customer is paying the Company for its expertise and accessibility, not for a pre-defined amount of output. In this case, the obligation is satisfied at the end of the period, regardless of the amount of work effort required. </font></td></tr> </table> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; width: 100%; margin-top: 0; margin-bottom: 6pt"> <tr style="vertical-align: top"> <td style="width: 1in"> </td> <td style="width: 0.25in"><font style="font: 10pt Times New Roman, Times, Serif">e.</font></td> <td style="text-align: justify"><font style="font: 10pt Times New Roman, Times, Serif"><u>Hosting </u>– Monthly recurring fees for hosting are recognized on a monthly basis, at a fixed rate. Hosting contracts are typically one-year and reviewed annually for renewal. Prices are subject to change at management discretion. </font></td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">The Company generates income from five main revenue streams: data science, creative design, web development, digital marketing, and other. Each revenue stream is unique, and includes the following features:</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-indent: 0.25in"><b><u>Data Science – Data Propria</u></b></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">We analyze big data (large volume of information) to reveal patterns and trends associated with human behavior and interactions that can lead to better decisions and strategic business moves. As a result of our data science work, our clients are able to make informed and valuable decisions to positively impact their bottom lines. We classify revenue as data science that includes polling, research, modeling, data fees, consulting and reporting. Contracts are generated to assure both the Company and the client are committed to partnership and both agree to the defined terms and conditions and are typically less than one year. Transaction pricing is usually a lump sum, which is estimated by specific project requirements. The Company recognizes revenue when performance obligations are met, including, when the data sciences service is performed, polling is conducted, or support hours are expended. If the data sciences service is a fixed fee retainer, then the obligation is earned at the end of the period, regardless of how much service is performed.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in"><b><u>Creative Design – Giles Design Bureau </u></b></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">We provide branding and creative design services, which we believe, set apart our clients from their competitors and establish themselves in their specific market. We believe in showcasing our client’s brand uniquely and creatively to infuse the public with curiosity to learn more. We classify revenue as creative design that includes branding, photography, copyrighting, printing, signs and interior design. Contracts are generated to assure both the company and the client are committed to partnership and both agree to the defined terms and conditions and are typically less than one year. The Company recognizes revenue when performance obligations are met, usually when creative design services obligations are complete, when the hours are recorded, designs are presented, website themes are complete, or any other criteria as mutually agreed.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in"><b><u>Web Development – WebTegrity</u></b></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">We develop websites that attract high levels of traffic for our clients. We offer our clients the expertise to manage and protect their website, and the agility to adjust their online marketing strategy as their business expands. We classify revenue as web development that includes website coding, website patch installs, ongoing development support and fixing inoperable sites. Contracts are generated to assure both the company and the client are committed to the partnership and both agree to the defined terms and conditions. Although most projects are long-term (6-8 months) in scope, we do welcome short-term projects which are invoiced as the work is completed at a specified hourly rate. In addition, we offer monthly hosting support packages, which ensures websites are functioning properly. The Company records web development revenue as earned, when the developer hours are recorded (if T&M arrangements) or when the milestones are achieved (if a milestone arrangement).</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in"><b><u>Digital Marketing – Parscale Digital </u></b></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">We have a reputation for providing digital marketing services that get results. We classify revenue as digital marketing that includes ad spend, SEO management and digital ad support. Billable hours and advertising spending are estimated based on client specific needs and subject to change with client concurrence. Revenue is recognized when ads are run on one of the third-party platforms or when the hours are recorded by the digital marketing specialist, if the obligation relates to support or services.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in"><b><u>Other</u></b></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">We offer services that do not fit into the other four categories but rely heavily on the “other” services to provide the entire support package for our clients. Included in this category are domain name management, account management, web hosting, client training, and partner commissions. Revenue is recognized for these services as the service is performed (such as account management or training) or during the month in which the service was provided (such as hosting, partner commissions and domain name registration).</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">Included in creative design and digital marketing revenues are costs that are reimbursed by our clients, including third party services, such as photographers and stylists, furniture, supplies, and the largest component, digital advertising. We have determined, based on our review, that the amounts classified as reimbursable costs should be recorded as gross (principal), due to the following factors:</p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; width: 100%; margin-top: 0; margin-bottom: 6pt"> <tr style="vertical-align: top"> <td style="width: 0.5in"> </td> <td style="width: 0.25in"><font style="font: 10pt Times New Roman, Times, Serif">-</font></td> <td style="text-align: justify"><font style="font: 10pt Times New Roman, Times, Serif">The Company is the primary obligor in the arrangement;</font></td></tr> </table> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; width: 100%; margin-top: 0; margin-bottom: 6pt"> <tr style="vertical-align: top"> <td style="width: 0.5in"> </td> <td style="width: 0.25in"><font style="font: 10pt Times New Roman, Times, Serif">-</font></td> <td style="text-align: justify"><font style="font: 10pt Times New Roman, Times, Serif">We have latitude in establishing price;</font></td></tr> </table> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; width: 100%; margin-top: 0; margin-bottom: 6pt"> <tr style="vertical-align: top"> <td style="width: 0.5in"> </td> <td style="width: 0.25in"><font style="font: 10pt Times New Roman, Times, Serif">-</font></td> <td style="text-align: justify"><font style="font: 10pt Times New Roman, Times, Serif">We have discretion in supplier selection; and</font></td></tr> </table> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; width: 100%; margin-top: 0; margin-bottom: 6pt"> <tr style="vertical-align: top"> <td style="width: 0.5in"> </td> <td style="width: 0.25in"><font style="font: 10pt Times New Roman, Times, Serif">-</font></td> <td style="text-align: justify"><font style="font: 10pt Times New Roman, Times, Serif">The Company has credit risk</font></td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">During the six months ended June 30, 2020 and 2019, we included $2,866,920 and $1,721,404 respectively, in revenue, related to reimbursable costs.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">The deferred revenue and customer deposits as of June 30, 2020 and December 31, 2019 were $1,746,406 and $2,080,762, respectively.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 13.5pt"> For the six months ended June 30, 2020 and 2019 (unaudited), revenue was disaggregated into the five categories as follows:</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.5in"> </p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; border-collapse: collapse; width: 100%"> <tr style="vertical-align: bottom"> <td> </td> <td style="padding-bottom: 1pt"> </td> <td colspan="11" style="border-bottom: Black 1pt solid; text-align: center">Six months ended June 30, 2020 (unaudited)</td> <td style="padding-bottom: 1pt"> </td> <td colspan="11" style="border-bottom: Black 1pt solid; text-align: center">Six months ended June 30, 2019 (unaudited)</td></tr> <tr style="vertical-align: bottom"> <td> </td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">Third Parties</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">Related Parties</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">Total</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">Third Parties</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">Related Parties</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">Total</td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="width: 46%; text-align: left; padding-left: 5.4pt">Data Sciences</td> <td style="width: 1%"> </td> <td style="width: 1%; text-align: left">$</td> <td style="width: 6%; text-align: right">420,000</td> <td style="width: 1%; text-align: left"> </td> <td style="width: 1%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 6%; text-align: right">—  </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 1%"> </td> <td style="width: 1%; text-align: left">$</td> <td style="width: 6%; text-align: right">420,000</td> <td style="width: 1%; text-align: left"> </td> <td style="width: 1%"> </td> <td style="width: 1%; text-align: left">$</td> <td style="width: 6%; text-align: right">451,052</td> <td style="width: 1%; text-align: left"> </td> <td style="width: 1%"> </td> <td style="width: 1%; text-align: left">$</td> <td style="width: 6%; text-align: right">10,800</td> <td style="width: 1%; text-align: left"> </td> <td style="width: 1%"> </td> <td style="width: 1%; text-align: left">$</td> <td style="width: 6%; text-align: right">461,852</td> <td style="width: 1%; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="padding-left: 5.4pt">Design</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">1,405,232</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">1,405,232</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">1,018,894</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">594</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">1,019,488</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="padding-left: 5.4pt">Development</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">226,279</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">226,279</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">1,177,342</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">21,518</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">1,198,860</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left; padding-left: 5.4pt">Digital Advertising</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">3,297,425</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">3,640</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">3,301,065</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">1,433,751</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">140,074</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">1,573,825</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="padding-bottom: 1pt; padding-left: 5.4pt">Other</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">264,052</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">264,052</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">526,964</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">26,579</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">553,543</td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="padding-bottom: 1pt; padding-left: 5.4pt">Total</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">5,612,988</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">3,640</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">5,616,628</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">4,608,033</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">199,565</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">4,807,568</td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt; text-align: justify"> </p>
</CLWD:RevenueRecognitionDisclosureTextBlock>
<us-gaap:SubstantialDoubtAboutGoingConcernTextBlock contextRef="From2020-01-01to2020-06-30">
<p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: -0.25in">4.    LIQUIDITY AND OPERATIONS</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">The Company had net loss of $551,205 for the six months ended June 30, 2020, and $1,069,633 for the six months ended June 30, 2019, and net cash used in operating activities of $1,146,799 and $820,728, in the same periods, respectively.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 0.25in; text-align: justify; text-indent: 0.25in">As of June 30, 2020, the Company had a short-term borrowing relationship with six lenders. The lenders provided short-term and long-term financing under a secured borrowing arrangement, using our accounts receivable as collateral, disclosed in footnote 7, as well as convertible notes disclosed in footnote 8. As of June 30, 2020, there were no unused sources of liquidity, nor were there any commitments of material capital expenditures.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 0.25in; text-align: justify; text-indent: 0.25in"> </p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">While the Company expects that its capital needs in the foreseeable future may be met by cash-on-hand and projected positive cash-flow, there is no assurance that the Company will be able to generate enough positive cash flow to finance its growth and business operations in which event, the Company may need to seek outsider source of capital. There can be no assurance that such capital will be available on terms that are favorable to the Company or at all. In the current financial environment, it could become difficult for the Company to obtain working capital and other business financing.  There can be no assurance that the Company would be able to obtain additional working capital through the sale of its securities or from any other source.</p>
</us-gaap:SubstantialDoubtAboutGoingConcernTextBlock>
<us-gaap:MergersAcquisitionsAndDispositionsDisclosuresTextBlock contextRef="From2020-01-01to2020-06-30">
<p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt">5. BUSINESS ACQUISITIONS</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt; text-align: justify; text-indent: 0.25in"><u>Parscale Creative, Inc.</u></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">On August 1, 2017, the Company completed the acquisition of Parscale Creative, Inc., a Nevada corporation (“Parscale Creative”) through a merger agreement with the surviving entity the Company’s wholly owned subsidiary, Parscale Digital, Inc., a Nevada corporation (“Parscale Digital”), surviving the merger. The total purchase price of $7,945,000, was paid in the form of the issuance of ninety thousand (90,000) shares of the Company's Series D Convertible Preferred Stock, at a liquidation preference of one hundred dollars ($100) per share, plus dividend payments based on 5% of adjusted revenue of Parscale Digital. Adjusted revenue is defined as total revenue, minus digital marketing media buys. Based on the growth of Parscale Digital, the actual amount of the dividend payments is estimated to be in the range of $850,000 and $1,300,000, over 36 months, if we achieve 0.5% to 3% monthly adjusted revenue growth. The dividend payments are recorded as a reduction to additional paid in capital. During the six months ended June 30, 2020, we did not pay any dividend related to the Series D Convertible Preferred stock, and as of June 30, 2020, the accrued balance of the Series D Preferred dividend payable was $225,548. At the closing of the acquisition, Brad Parscale, the 100% owner of Parscale Creative, was appointed to the Company’s Board of Directors. The Company assumed net liabilities of $535,000, related to this acquisition.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in; background-color: white">Under the purchase method of accounting, the transactions were valued for accounting purposes at $7,945,000, which was the fair value of Parscale Creative at the time of acquisition. The assets and liabilities of Parscale Creative were recorded at their respective fair values as of the date of acquisition. The acquisition date estimated fair value of the consideration transferred and purchase price allocation consisted of the following:</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in; background-color: white"> </p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; border-collapse: collapse; width: 100%"> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="width: 71%; padding-left: 5.4pt">Cash</td> <td style="width: 10%"> </td> <td style="width: 1%; text-align: left">$</td> <td style="width: 17%; text-align: right">200,000</td> <td style="width: 1%; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left; padding-bottom: 1pt; padding-left: 5.4pt">Customer deposits and accrued expenses</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">(535,000</td> <td style="padding-bottom: 1pt; text-align: left">)</td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-align: left; padding-bottom: 2.5pt; padding-left: 5.4pt">Net tangible liabilities</td> <td style="padding-bottom: 2.5pt"> </td> <td style="border-bottom: Black 2.5pt double; text-align: left">$</td> <td style="border-bottom: Black 2.5pt double; text-align: right">(335,000</td> <td style="padding-bottom: 2.5pt; text-align: left">)</td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="padding-left: 5.4pt"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-align: left; padding-left: 5.4pt">Non-compete agreements</td> <td> </td> <td style="text-align: left">$</td> <td style="text-align: right">280,000</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left; padding-left: 5.4pt">Brand name</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">1,930,000</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-align: left; padding-left: 5.4pt">Customer list</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">2,090,000</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="padding-bottom: 1pt; padding-left: 5.4pt">Goodwill</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">3,645,000</td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="padding-bottom: 2.5pt; padding-left: 5.4pt">Total purchase price</td> <td style="padding-bottom: 2.5pt"> </td> <td style="border-bottom: Black 2.5pt double; text-align: left">$</td> <td style="border-bottom: Black 2.5pt double; text-align: right">7,945,000</td> <td style="padding-bottom: 2.5pt; text-align: left"> </td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in; background-color: white"> </p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; border-collapse: collapse; width: 100%"> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="width: 71%; text-align: left; padding-left: 5.4pt">Issuance of series D convertible preferred stock</td> <td style="width: 10%"> </td> <td style="width: 1%; text-align: left">$</td> <td style="width: 17%; text-align: right">7,610,000</td> <td style="width: 1%; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left; padding-bottom: 1pt; padding-left: 5.4pt">Net tangible liabilities</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">335,000</td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="padding-bottom: 2.5pt; padding-left: 5.4pt">Total purchase price</td> <td style="padding-bottom: 2.5pt"> </td> <td style="border-bottom: Black 2.5pt double; text-align: left">$</td> <td style="border-bottom: Black 2.5pt double; text-align: right">7,945,000</td> <td style="padding-bottom: 2.5pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="padding-left: 5.4pt"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in"> </p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">During the year ended December 31, 2019, we determined that the goodwill and intangibles related to the Parscale Creative acquisition were impaired. Therefore, all remaining indefinite and finite-lived intangibles, and goodwill were written off. The amount of the write off, included in operating expenses was $6,016,323, for the year ended December 31, 2019.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0in"><u>WebTegrity, LLC</u></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">On November 15, 2017, the Company completed the acquisition of WebTegrity. As of that date, the Company’s operating subsidiary, Parscale Digital, Inc., a Nevada corporation, merged with WebTegrity and the name of the combined subsidiary remained unchanged as Parscale Digital. The total purchase price of $900,000, was paid in the form of the issuance of ten thousand (10,000) shares of the Company's Series E Convertible Preferred Stock, at a liquidation preference of one hundred dollars ($100) per share. On April 16, 2018, we organized WebTegrity as a Nevada corporation, and split WebTegrity from Parscale Digital.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in; background-color: white">Under the purchase method of accounting, the transactions were valued for accounting purposes at $900,000, which was the fair value of WebTegrity at the time of acquisition. The assets and liabilities of WebTegrity were recorded at their respective fair values as of the date of acquisition. The acquisition date estimated fair value of the consideration transferred and purchase price allocation consisted of the following:</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in; background-color: white"> </p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; border-collapse: collapse; width: 100%"> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="width: 71%; text-align: left; padding-left: 5.4pt">Current assets</td> <td style="width: 10%"> </td> <td style="width: 1%; text-align: left">$</td> <td style="width: 17%; text-align: right">78,000</td> <td style="width: 1%; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left; padding-left: 5.4pt">Fixed assets</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">30,000</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="padding-bottom: 1pt; padding-left: 5.4pt">Liabilities</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">(48,000</td> <td style="padding-bottom: 1pt; text-align: left">)</td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left; padding-left: 5.4pt">Net assets</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">60,000</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-align: left; padding-left: 5.4pt">Brand name</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">130,000</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left; padding-left: 5.4pt">Customer list</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">280,000</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="padding-bottom: 1pt; padding-left: 5.4pt">Goodwill</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">430,000</td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="padding-bottom: 2.5pt; padding-left: 5.4pt">Total purchase price</td> <td style="padding-bottom: 2.5pt"> </td> <td style="border-bottom: Black 2.5pt double; text-align: left">$</td> <td style="border-bottom: Black 2.5pt double; text-align: right">900,000</td> <td style="padding-bottom: 2.5pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="padding-left: 5.4pt"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt; text-align: justify; background-color: white"> </p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; border-collapse: collapse; width: 100%"> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="width: 71%; text-align: left; padding-bottom: 1pt; padding-left: 5.4pt">Issuance of Series E Convertible Preferred Stock</td> <td style="width: 10%; padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; width: 1%; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; width: 17%; text-align: right">900,000</td> <td style="width: 1%; padding-bottom: 1pt; text-align: left"> </td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 6pt 0 6pt 0.25in; text-align: justify; text-indent: 0.25in"><font style="background-color: white">The Parscale Creative and WebTegrity acquisitions are based on a preliminary purchase price allocation</font><font style="color: #252525">, and include identifiable intangible assets, which were based on their estimated fair values as of the acquisition date. The excess of purchase price over the estimated fair value of the net tangible and identifiable intangible assets acquired was recorded as goodwill. The allocation of the purchase price required management to make significant estimates in determining the fair values of assets acquired and liabilities assumed, especially with respect to identifiable intangible assets. These estimated fair values were based on information obtained from management of the acquired companies and historical experience and, with respect to the long-lived tangible and intangible assets, were made with the assistance of an independent valuation firm. </font> </p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in"><u>Parscale Media, LLC</u></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">On August 1, 2017, the Company entered into a purchase agreement with Brad Parscale, to purchase Parscale Media, LLC, a website hosting business, formed under the laws of Texas. Under the terms of the agreement, the Company agreed to pay Mr. Parscale $1,000,000 in cash, upon closing the transaction, but in no event later than January 1, 2018.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">On February 1, 2018, the Company entered into an amended purchase agreement which provided for the issuance of a promissory note to Mr. Parscale as consideration for the acquisition, under which the Company agreed to pay Mr. Parscale $1,000,000 in twelve equal installments, and interest of 4% on the promissory note (the “Parscale Media Note”). On November 20, 2018, the Company exchanged the remaining balance of the Parscale Media Note for an equal amount owed by Mr. Parscale to the Company. As of November 20, 2018, the balance on the Parscale Media Note was zero.</p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; border-collapse: collapse; width: 100%"> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-align: left; padding-left: 5.4pt">Current assets</td> <td> </td> <td style="text-align: left">$</td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="width: 71%; text-align: left; padding-left: 5.4pt">Brand name</td> <td style="width: 10%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 17%; text-align: right">100,000</td> <td style="width: 1%; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-align: left; padding-left: 5.4pt">Customer list</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">400,000</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="padding-bottom: 1pt; padding-left: 5.4pt">Goodwill</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">500,000</td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="padding-bottom: 2.5pt; padding-left: 5.4pt">Total purchase price</td> <td style="padding-bottom: 2.5pt"> </td> <td style="border-bottom: Black 2.5pt double; text-align: left">$</td> <td style="border-bottom: Black 2.5pt double; text-align: right">1,000,000</td> <td style="padding-bottom: 2.5pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="padding-left: 5.4pt"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 6pt 0 6pt 0.25in; text-align: justify; text-indent: 0.25in"><font style="background-color: white">During the year ended December 31, 2019, we determined that the goodwill and intangibles related to the Parscale Media acquisition were imparted. Therefore, all remaining indefinite and finite-lived intangibles, and goodwill were written off. The amount of the write off, included in operating expenses was $744,444, for the year ended December 31, 2019.</font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 6pt 0 6pt 0.25in; text-align: justify; text-indent: 0.25in"><font style="background-color: white">The above Parscale Creative, WebTegrity, and Parscale Media acquisitions are based on a preliminary purchase price allocation</font><font style="color: #252525">, and include identifiable intangible assets, which were based on their estimated fair values as of the acquisition date. The excess of purchase price over the estimated fair value of the net tangible and identifiable intangible assets acquired was recorded as goodwill. The allocation of the purchase price required management to make significant estimates in determining the fair values of assets acquired and liabilities assumed, especially with respect to identifiable intangible assets. These estimated fair values were based on information obtained from management of the acquired companies and historical experience and, with respect to the long-lived tangible and intangible assets, were made with the assistance of an independent valuation firm. </font></p>
</us-gaap:MergersAcquisitionsAndDispositionsDisclosuresTextBlock>
<us-gaap:IntangibleAssetsDisclosureTextBlock contextRef="From2020-01-01to2020-06-30">
<table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; width: 100%; margin-top: 0; margin-bottom: 6pt"> <tr style="vertical-align: top"> <td style="width: 0"> </td> <td style="width: 0.25in"><font style="font: 10pt Times New Roman, Times, Serif">6.</font></td> <td style="text-align: justify"><font style="font: 10pt Times New Roman, Times, Serif">INTANGIBLE ASSETS</font></td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify"><u>Domain Name</u></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">On June 26, 2015, the Company purchased the rights to the domain “CLOUDCOMMERCE.COM”, from a private party at a purchase price of $20,000, plus transaction costs of $202. We use the domain as the main landing page for the Company. The total recorded cost of this domain of $20,202 has been included in other assets on the balance sheet. As of June 30, 2020, we determined that this domain has an indefinite useful life, and as such, is not included in depreciation and amortization expense. The Company will assess this intangible asset annually for impairment, in addition to it being classified with indefinite useful life.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify"><u>Trademark</u></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">On September 22, 2015, the Company purchased the trademark rights to “CLOUDCOMMERCE”, from a private party at a purchase price of $10,000. The total recorded cost of this trademark of $10,000 has been included in other assets on the balance sheet. The trademark expires in 2020 and may be renewed for an additional 10 years. As of September 30, 2015, we determined that this intangible asset has a definite useful life of 174 months, and as such, will be included in depreciation and amortization expense. For the six months ended June 30, 2020 and 2019, the Company included $345 and $345, respectively, in depreciation and amortization expense related to this trademark. As of June 30, 2020, the balance on this intangible asset was $6,724.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify"><u>Non-Compete Agreements</u></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">In connection with the Company’s August 1, 2017, acquisition of Parscale Creative, Brad Parscale agreed to certain non-compete provisions, for a period of six years. The Company has placed a value on this non-compete agreement at $280,000, amortized over a period of 36 months. For the years ended December 31, 2019 and 2018 we have included $93,333 and $93,333 in amortization expense related to this non-compete agreement. During our annual impairment analysis, we determined that the intangible assets of Parscale Creative were impaired. Therefore, as of December 31, 2019, the remaining balance of this intangible asset of $54,444 was written off and included in loss on impairment of goodwill and intangible assets on the income statement. As of June 30, 2020, the balance on this intangible asset was zero.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify"><u>Customer List</u></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">On August 1, 2017, the Company acquired Parscale Creative, and have calculated the value of the customer list acquired at $2,090,000, with a useful life of 3 years. During the year ended December 31, 2019, the Company performed our annual impairment analysis and we determined that the intangible assets of Parscale Creative were impaired. Therefore, as of December 31, 2019, the remaining balance of this intangible asset of $386,879 was written off and included in loss on impairment of goodwill and intangible assets on the income statement. As of December 31, 2019, the balance on this intangible asset was zero.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">On November 15, 2017, the Company acquired WebTegrity, and have calculated the value of the customer list acquired at $280,000, with a useful life of 3 years. For the years ended June 30, 2020 and 2019, we included $42,964 and $42,964 in depreciation and amortization expense related to the customer list, and as of June 30, 2020, the remaining balance of this intangible asset was $28,642.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">On February 1, 2018, the Company acquired Parscale Media, and have calculated the value of the customer list acquired at $400,000, with a useful life of 3 years. During the year ended December 31, 2019, the Company performed our annual impairment analysis and we determined that the intangible assets of Parscale Media were impaired. Therefore, as of December 31, 2019, the remaining balance of this intangible asset of $144,445 was written off and included in loss on impairment of goodwill and intangible assets on the income statement. As of December 31, 2019, the balance of this intangible asset was zero.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify"><u>Brand Name</u></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">On August 1, 2017, the Company acquired Parscale Creative, and have calculated the value of the brand name at $1,930,000, which is included in other assets on the balance sheet. As of June 30, 2020, we have determined that this brand name has an indefinite useful life, and as such, is not included in depreciation and amortization expense. The Company will assess this intangible asset annually for impairment, in addition to it being classified with an indefinite useful life. In evaluating whether this brand had an indefinite useful life, the Company considered the following criteria:</p> <table cellspacing="0" cellpadding="0" style="font: 10pt/104% Times New Roman, Times, Serif; width: 100%; margin-top: 0; margin-bottom: 6pt"> <tr style="vertical-align: top"> <td style="width: 77pt"> </td> <td style="width: 18pt"><font style="font: 10pt Times New Roman, Times, Serif">o</font></td> <td style="text-align: justify; padding-right: 11.5pt"><font style="font: 10pt Times New Roman, Times, Serif">Expected use – We expected to retain the name and brand, leveraging the good reputation and client following. The name Parscale was revered in the digital advertising space.</font></td></tr> </table> <table cellspacing="0" cellpadding="0" style="font: 10pt/104% Times New Roman, Times, Serif; width: 100%; margin-top: 0; margin-bottom: 6pt"> <tr style="vertical-align: top"> <td style="width: 77pt"> </td> <td style="width: 18pt"><font style="font: 10pt Times New Roman, Times, Serif">o</font></td> <td style="text-align: justify; padding-right: 11.5pt"><font style="font: 10pt Times New Roman, Times, Serif">Expected useful life of related group – The Parscale name does not relate to another intangible asset or group of intangible assets. Therefore, this criterion was not considered.</font></td></tr> </table> <table cellspacing="0" cellpadding="0" style="font: 10pt/104% Times New Roman, Times, Serif; width: 100%; margin-top: 0; margin-bottom: 6pt"> <tr style="vertical-align: top"> <td style="width: 77pt"> </td> <td style="width: 18pt"><font style="font: 10pt Times New Roman, Times, Serif">o</font></td> <td style="text-align: justify; padding-right: 11.5pt"><font style="font: 10pt Times New Roman, Times, Serif">Limits to useful life – There was no legal, regulatory, or contractual limitation to this intangible asset’s life. </font></td></tr> </table> <table cellspacing="0" cellpadding="0" style="font: 10pt/104% Times New Roman, Times, Serif; width: 100%; margin-top: 0; margin-bottom: 6pt"> <tr style="vertical-align: top"> <td style="width: 77pt"> </td> <td style="width: 18pt"><font style="font: 10pt Times New Roman, Times, Serif">o</font></td> <td style="text-align: justify; padding-right: 11.5pt"><font style="font: 10pt Times New Roman, Times, Serif">Historical experience – The Company has experience with intangible assets, both definite and indefinite lived, in extending the life of the asset. However, this asset does not require an extension or renewal, in order for it to remain on our balance sheet.</font></td></tr> </table> <table cellspacing="0" cellpadding="0" style="font: 10pt/104% Times New Roman, Times, Serif; width: 100%; margin-top: 0; margin-bottom: 6pt"> <tr style="vertical-align: top"> <td style="width: 77pt"> </td> <td style="width: 18pt"><font style="font: 10pt Times New Roman, Times, Serif">o</font></td> <td style="text-align: justify; padding-right: 11.5pt"><font style="font: 10pt Times New Roman, Times, Serif">Effects of other factors – The Company did consider this in evaluating the useful life. Given the political and media climate in the country, there is always a chance that the Parscale name could be harmed. The factor that we evaluated was whether that harm could affect the reputation and quality clients came to rely upon. We came to the conclusion that even if the political or media climate diminished the Parscale name, our client base is dedicated to the name, and not swayed by politics or media coverage. In addition, there is a large group of clients who find more appeal to the Parscale name, because of political or media pressure. </font></td></tr> </table> <table cellspacing="0" cellpadding="0" style="font: 10pt/104% Times New Roman, Times, Serif; width: 100%; margin-top: 0; margin-bottom: 6pt"> <tr style="vertical-align: top"> <td style="width: 77pt"> </td> <td style="width: 18pt"><font style="font: 10pt Times New Roman, Times, Serif">o</font></td> <td style="text-align: justify; padding-right: 11.5pt"><font style="font: 10pt Times New Roman, Times, Serif">Maintenance required – There is no maintenance expenditure to obtain future cash flows. Therefore, this criterion was not taken into consideration.</font></td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">During the year ended December 31, 2019, the Company performed our annual impairment analysis and we determined that the intangible assets of Parscale Creative were impaired. Therefore, as of December 31, 2019, the remaining balance of this intangible asset of $1,930,000 was written off and included in loss on impairment of goodwill and intangible assets on the income statement. As of December 31, 2019, the balance on this intangible asset was zero.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">On November 15, 2017, the Company acquired WebTegrity, and have calculated the value of the brand name at $130,000, which is included in other assets on the balance sheet. As of June 30, 2020, we have determined that this brand name has an indefinite useful life, and as such, is not included in depreciation and amortization expense. The Company will assess this intangible asset annually for impairment, in addition to it being classified with an indefinite useful life. In evaluating whether this brand had an indefinite useful life, the Company considered the following criteria:</p> <table cellspacing="0" cellpadding="0" style="font: 10pt/104% Times New Roman, Times, Serif; width: 100%; margin-top: 0; margin-bottom: 6pt"> <tr style="vertical-align: top"> <td style="width: 77pt"> </td> <td style="width: 18pt"><font style="font: 10pt Times New Roman, Times, Serif">o</font></td> <td style="text-align: justify; padding-right: 11.5pt"><font style="font: 10pt Times New Roman, Times, Serif">Expected use – We expected to retain the name and brand, leveraging the good reputation and client following. Within the WordPress industry, the WebTegrity name was well known, and the founder of the company has been asked to speak at various conferences.</font></td></tr> </table> <table cellspacing="0" cellpadding="0" style="font: 10pt/104% Times New Roman, Times, Serif; width: 100%; margin-top: 0; margin-bottom: 6pt"> <tr style="vertical-align: top"> <td style="width: 77pt"> </td> <td style="width: 18pt"><font style="font: 10pt Times New Roman, Times, Serif">o</font></td> <td style="text-align: justify; padding-right: 11.5pt"><font style="font: 10pt Times New Roman, Times, Serif">Expected useful life of related group – The WebTegrity name does not relate to another intangible asset or group of intangible assets. Therefore, this criterion was not considered.</font></td></tr> </table> <table cellspacing="0" cellpadding="0" style="font: 10pt/104% Times New Roman, Times, Serif; width: 100%; margin-top: 0; margin-bottom: 6pt"> <tr style="vertical-align: top"> <td style="width: 77pt"> </td> <td style="width: 18pt"><font style="font: 10pt Times New Roman, Times, Serif">o</font></td> <td style="text-align: justify; padding-right: 11.5pt"><font style="font: 10pt Times New Roman, Times, Serif">Limits to useful life – There was no legal, regulatory, or contractual limitation to this intangible asset’s life.</font></td></tr> </table> <table cellspacing="0" cellpadding="0" style="font: 10pt/104% Times New Roman, Times, Serif; width: 100%; margin-top: 0; margin-bottom: 6pt"> <tr style="vertical-align: top"> <td style="width: 77pt"> </td> <td style="width: 18pt"><font style="font: 10pt Times New Roman, Times, Serif">o</font></td> <td style="text-align: justify; padding-right: 11.5pt"><font style="font: 10pt Times New Roman, Times, Serif">Historical experience – This asset does not require an extension or renewal, in order for it to remain on our balance sheet.</font></td></tr> </table> <table cellspacing="0" cellpadding="0" style="font: 10pt/104% Times New Roman, Times, Serif; width: 100%; margin-top: 0; margin-bottom: 6pt"> <tr style="vertical-align: top"> <td style="width: 77pt"> </td> <td style="width: 18pt"><font style="font: 10pt Times New Roman, Times, Serif">o</font></td> <td style="text-align: justify; padding-right: 11.5pt"><font style="font: 10pt Times New Roman, Times, Serif">Effects of other factors –WebTegrity was in a highly competitive industry, mostly relying on the WordPress platform. We also considered whether there was a chance of obsolescence or decline due to competition. In addition, we concluded that there was not a chance of obsolescence or decline due to competition. Even though there is much competition, WebTegrity produced a quality product with a great team, resulting in long term clients. </font></td></tr> </table> <table cellspacing="0" cellpadding="0" style="font: 10pt/104% Times New Roman, Times, Serif; width: 100%; margin-top: 0; margin-bottom: 6pt"> <tr style="vertical-align: top"> <td style="width: 77pt"> </td> <td style="width: 18pt"><font style="font: 10pt Times New Roman, Times, Serif">o</font></td> <td style="text-align: justify; padding-right: 11.5pt"><font style="font: 10pt Times New Roman, Times, Serif">Maintenance required – There is no maintenance expenditure to obtain future cash flows. Therefore, this criterion was not taken into consideration.</font></td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">On February 1, 2018, the Company acquired Parscale Media, and have calculated the value of the brand name at $100,000, which is included in other assets on the balance sheet. As of June 30, 2020, we have determined that this brand name has an indefinite useful life, and as such, is not included in depreciation and amortization expense. The Company will assess this intangible asset annually for impairment, in addition to it being classified with an indefinite useful life. In evaluating whether this brand had an indefinite useful life, the Company considered the following criteria:</p> <table cellspacing="0" cellpadding="0" style="font: 10pt/104% Times New Roman, Times, Serif; width: 100%; margin-top: 0; margin-bottom: 6pt"> <tr style="vertical-align: top"> <td style="width: 77pt"> </td> <td style="width: 18pt"><font style="font: 10pt Times New Roman, Times, Serif">o</font></td> <td style="text-align: justify; padding-right: 11.5pt"><font style="font: 10pt Times New Roman, Times, Serif">Expected use – We expected to retain the name and brand, leveraging the good reputation and client following. Many of the digital advertising clients also relied upon Parscale Media to provide hosting services, so the Parscale name was very synonymous with dependability and quality. </font></td></tr> </table> <table cellspacing="0" cellpadding="0" style="font: 10pt/104% Times New Roman, Times, Serif; width: 100%; margin-top: 0; margin-bottom: 6pt"> <tr style="vertical-align: top"> <td style="width: 77pt"> </td> <td style="width: 18pt"><font style="font: 10pt Times New Roman, Times, Serif">o</font></td> <td style="text-align: justify; padding-right: 11.5pt"><font style="font: 10pt Times New Roman, Times, Serif">Expected useful life of related group – Although the Parscale name is typically thought of in connection with digital advertising, we determined that it did not belong in a group of costs related to digital advertising. Therefore, this criterion was not considered.</font></td></tr> </table> <table cellspacing="0" cellpadding="0" style="font: 10pt/104% Times New Roman, Times, Serif; width: 100%; margin-top: 0; margin-bottom: 6pt"> <tr style="vertical-align: top"> <td style="width: 77pt"> </td> <td style="width: 18pt"><font style="font: 10pt Times New Roman, Times, Serif">o</font></td> <td style="text-align: justify; padding-right: 11.5pt"><font style="font: 10pt Times New Roman, Times, Serif">Limits to useful life – There was no legal, regulatory, or contractual limitation to this intangible asset’s life.</font></td></tr> </table> <table cellspacing="0" cellpadding="0" style="font: 10pt/104% Times New Roman, Times, Serif; width: 100%; margin-top: 0; margin-bottom: 6pt"> <tr style="vertical-align: top"> <td style="width: 77pt"> </td> <td style="width: 18pt"><font style="font: 10pt Times New Roman, Times, Serif">o</font></td> <td style="text-align: justify; padding-right: 11.5pt"><font style="font: 10pt Times New Roman, Times, Serif">Historical experience – This asset does not require an extension or renewal, in order for it to remain on our balance sheet.</font></td></tr> </table> <table cellspacing="0" cellpadding="0" style="font: 10pt/104% Times New Roman, Times, Serif; width: 100%; margin-top: 0; margin-bottom: 6pt"> <tr style="vertical-align: top"> <td style="width: 77pt"> </td> <td style="width: 18pt"><font style="font: 10pt Times New Roman, Times, Serif">o</font></td> <td style="text-align: justify; padding-right: 11.5pt"><font style="font: 10pt Times New Roman, Times, Serif">Effects of other factors – See explanation of the Parscale name above.</font></td></tr> </table> <table cellspacing="0" cellpadding="0" style="font: 10pt/104% Times New Roman, Times, Serif; width: 100%; margin-top: 0; margin-bottom: 6pt"> <tr style="vertical-align: top"> <td style="width: 77pt"> </td> <td style="width: 18pt"><font style="font: 10pt Times New Roman, Times, Serif">o</font></td> <td style="text-align: justify; padding-right: 11.5pt"><font style="font: 10pt Times New Roman, Times, Serif">Maintenance required – There is no maintenance expenditure to obtain future cash flows. Therefore, this criterion was not taken into consideration.</font></td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">During the year ended December 31, 2019, the Company performed our annual impairment analysis and it was determined that the intangible assets of Parscale Media were impaired. Therefore, as of December 31, 2019, the remaining balance of this intangible asset of $100,000 was written off and included in loss on impairment of goodwill and intangible assets on the income statement. As of December 31, 2019, the balance of this intangible asset was zero.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in"><u>Goodwill</u></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">On August 1, 2017, the Company acquired Parscale Creative, and have calculated the value of the goodwill at $3,645,000, which was included in other assets on the balance sheet. During the year ended December 31, 2019, the Company performed our annual impairment analysis and it was determined that the goodwill and intangible assets of Parscale Creative were impaired. Therefore, as of December 31, 2019, the balance of this goodwill of $3,645,000 was written off and included in loss on impairment of goodwill and intangible assets on the income statement. As of December 31, 2019, the balance of this goodwill was zero.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">On November 15, 2017, the Company acquired WebTegrity, and have calculated the value of the goodwill at $430,000, which is included in other assets on the balance sheet. The Company will assess this intangible asset for impairment, if an event occurs that may affect the fair value, or at least annually.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">On February 1, 2018, the Company acquired Parscale Media, and have calculated the value of the goodwill at $500,000, which is included in other assets on the balance sheet. During the year ended December 31, 2019, the Company performed our annual impairment analysis and it was determined that the goodwill and intangible assets of Parscale Media were impaired. Therefore, as of December 31, 2019, the balance of this goodwill of $500,000 was written off and included in loss on impairment of goodwill and intangible assets on the income statement. As of December 31, 2019, the balance of this goodwill was zero.</p> <p style="font: 10pt Times New Roman, Times, Serif; color: #252525; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">The Company’s intangible assets consist of the following:</p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; border-collapse: collapse; width: 100%"> <tr style="vertical-align: bottom"> <td> </td> <td style="padding-bottom: 1pt"> </td> <td colspan="11" style="border-bottom: Black 1pt solid; text-align: center">June 30, 2020</td> <td style="padding-bottom: 1pt"> </td> <td colspan="11" style="border-bottom: Black 1pt solid; text-align: center">December 31, 2019</td></tr> <tr style="vertical-align: bottom"> <td> </td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">Gross</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">Accumulated Amortization</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">Net</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">Gross</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">Accumulated Amortization</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">Net</td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="width: 46%; text-align: left; padding-left: 5.4pt">Customer list</td> <td style="width: 1%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 6%; text-align: right">280,000</td> <td style="width: 1%; text-align: left"> </td> <td style="width: 1%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 6%; text-align: right">(251,358</td> <td style="width: 1%; text-align: left">)</td> <td style="width: 1%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 6%; text-align: right">28,642</td> <td style="width: 1%; text-align: left"> </td> <td style="width: 1%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 6%; text-align: right">280,000</td> <td style="width: 1%; text-align: left"> </td> <td style="width: 1%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 6%; text-align: right">(208,394</td> <td style="width: 1%; text-align: left">)</td> <td style="width: 1%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 6%; text-align: right">71,606</td> <td style="width: 1%; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left; padding-left: 5.4pt">Non-compete agreement</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-align: left; padding-left: 5.4pt">Domain name and trademark</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">30,201</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">(3,275</td> <td style="text-align: left">)</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">26,926</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">30,201</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">(2,930</td> <td style="text-align: left">)</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">27,271</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left; padding-left: 5.4pt">Brand name</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">130,000</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">130,000</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">130,000</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">130,000</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="padding-bottom: 1pt; padding-left: 5.4pt">Goodwill</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">430,000</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">430,000</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">430,000</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">430,000</td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="padding-bottom: 1pt; padding-left: 5.4pt">Total</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">870,201</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">(254,633</td> <td style="padding-bottom: 1pt; text-align: left">)</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">615,568</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">870,201</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">(211,324</td> <td style="padding-bottom: 1pt; text-align: left">)</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">658,877</td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; color: #252525; margin: 0 0 6pt; text-align: justify"> </p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in"><font style="color: #252525">Total amortization expense charged to operations for the six months ended June 30, 2020, and 2019 were </font>$43,309 and $488,252, respectively. <font style="color: #252525">The following table of remaining amortization of finite life intangible assets, for the years ended December 31, includes the intangible assets acquired, in addition to the CloudCommerce trademark:</font></p> <p style="font: 10pt Times New Roman, Times, Serif; color: #252525; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in"> </p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; border-collapse: collapse; width: 100%"> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="width: 1%; text-align: left"> </td> <td style="vertical-align: top; width: 43%; text-align: left">2020</td> <td style="width: 1%; text-align: left"> </td> <td style="width: 10%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 43%; text-align: right">28,987</td> <td style="width: 1%; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left"> </td> <td style="vertical-align: top; text-align: left">2021</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">690</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-align: left"> </td> <td style="vertical-align: top; text-align: left">2022</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">690</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left"> </td> <td style="vertical-align: top; text-align: left">2023</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">690</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-align: left"> </td> <td style="vertical-align: top; text-align: left"><font style="font: 10pt Times New Roman, Times, Serif; color: black">Thereafter</font></td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">4,310</td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left"> </td> <td style="vertical-align: top; text-align: left"><font style="font: 10pt Times New Roman, Times, Serif; color: black">Total</font></td> <td style="padding-bottom: 2.5pt; text-align: left"> </td> <td style="padding-bottom: 2.5pt"> </td> <td style="border-bottom: Black 2.5pt double; text-align: left">$</td> <td style="border-bottom: Black 2.5pt double; text-align: right">35,367</td> <td style="padding-bottom: 2.5pt; text-align: left"> </td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; color: #252525; margin: 0 0 6pt; text-align: justify"> </p>
</us-gaap:IntangibleAssetsDisclosureTextBlock>
<us-gaap:ShortTermDebtTextBlock contextRef="From2020-01-01to2020-06-30">
<p style="font: 10pt Times New Roman, Times, Serif; color: #252525; margin: 0 0 6pt; text-align: justify">7. CREDIT FACILITIES       </p> <p style="font: 10pt Times New Roman, Times, Serif; color: #252525; margin: 0 0 6pt 0.25in"><u>Lines of Credit</u></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.5in"><font style="font-weight: normal; color: #252525">On November 30, 2016, CLWD Operations entered into a 12-month agreement wherein amounts due from our customers were pledged to a third party, in exchange for a borrowing facility in amounts up to a total of $400,000. The agreement was amended on March 23, 2017, which increased the allowable borrowing amount by $100,000, to a maximum of $500,000. On November 30, 2017, the agreement renewed automatically for another twelve months. The proceeds from the facility are determined by the amounts we invoice our customers. We record the amounts due from customers in accounts receivable and the amount due to the third party as a liability, presented under “Lines of credit” on the Balance Sheet. During the term of this facility, the third-party lender has a first priority security interest in CLWD Operations, and therefore, we will require such third-party lender’s written consent to obligate CLWD Operations further or pledge our assets against additional borrowing facilities. Because of this position, it may be difficult for CLWD Operations to secure additional secured borrowing facilities. The cost of this secured borrowing facility is 0.05% of the daily balance. During the six months ended</font> <font style="font-weight: normal">June 30, 2020 <font style="color: #252525">and 2019, the Company included $4,266 and $1,406, respectively, in interest expense, related to this secured borrowing facility, and as of</font> June 30, 2020 <font style="color: #252525">and December 31, 2019, the outstanding balances were $248,097 and $5,228, respectively.</font></font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.5in"><font style="font-weight: normal; color: #252525">On October 19, 2017, Parscale Digital entered into a 12 month agreement with a third party to sell the rights to amounts due from our customers, in exchange for a borrowing facility in amounts up to a total of $500,000. The agreement was amended on April 12, 2018, which increased the allowable borrowing amount by $250,000, to a maximum of $750,000. The proceeds from the facility are determined by the amounts we invoice our customers. We evaluated this facility in accordance with ASC 860, classifying it as a secured borrowing arrangement. As such, we record the amounts due from customers in accounts receivable and the amount due to the third party as a liability, presented under “Lines of credit” on the Balance Sheet. During the term of this facility, the third party lender has a first priority security interest in Parscale Digital, and will, therefore, we will require such third party lender’s written consent to obligate it further or pledge our assets against additional borrowing facilities. Because of this position, it may be difficult for Parscale Digital to secure additional secured borrowing facilities. The cost of this secured borrowing facility is 0.05% of the daily balance. During the six months ended</font> <font style="font-weight: normal">June 30, 2020 <font style="color: #252525">and 2019, the Company included $31,828 and $30,823, respectively, in interest expense, related to this secured borrowing facility, and as of </font>June 30, 2020 <font style="color: #252525">and December 31, 2019, the outstanding balances were zero and $258,646, respectively.</font></font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.5in"><font style="font-weight: normal; color: #252525">On August 2, 2018, Giles Design Bureau, WebTegrity, and Data Propria entered into a 12 month agreements with a third party to sell the rights to amounts due from our customers, in exchange for borrowing facilities in amounts up to a total of $150,000, $150,000 and $600,000, respectively. The proceeds from the facility are determined by the amounts we invoice our customers. We evaluated these facilities in accordance with ASC 860, classifying as secured borrowing arrangements. As such, we record the amounts due from customers in accounts receivable and the amount due to the third party as a liability, presented under “Lines of credit” on the Balance Sheet. During the term of these facilities, the third party lender has a first priority security interest in the respective entities, and will, therefore, we will require such third party lender’s written consent to obligate the entities further or pledge their assets against additional borrowing facilities. Because of this position, it may be difficult for the entities to secure additional secured borrowing facilities. The cost of these secured borrowing facilities are 0.056%, 0.056% and 0.049%, respectively, of the daily balance. During the six months ended</font> <font style="font-weight: normal">June 30, 2020 <font style="color: #252525">and 2019, the Company included $52,158 and $73,023, respectively, in interest expense, related to these secured borrowing facilities, and as of </font>June 30, 2020 <font style="color: #252525">and December 31, 2019, the combined outstanding balances were $148,590 and $213,088, respectively.</font></font></p>
</us-gaap:ShortTermDebtTextBlock>
<us-gaap:LongTermDebtTextBlock contextRef="From2020-01-01to2020-06-30">
<p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt; text-align: justify">8.    CONVERTIBLE NOTES PAYABLE</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">During fiscal year 2019, the Company issued convertible promissory notes with variable conversion prices, as outlined below. The conversion prices for each of the notes is tied to the trading price of the Company’s common stock. Because of the fluctuation in stock price, the Company is required to report derivative gains and losses each quarter, which was included in earnings, and an overall derivative liability balance on the balance sheet, beginning during the quarter ended September 30, 2019. The Company also records a discount related to the convertible notes, which reduces the outstanding balance of the total amount due and presented as a net outstanding balance on the balance sheet. As of June 30, 2020, the balance of the discount was zero. The discount is amortized throughout the term of the notes and included in interest expense. For the quarter ended June 30, 2020, the amount of amortization related to the discount, included in interest expense was $211,222.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">On March 25, 2013, the Company issued a convertible promissory note (the “March 2013 Note”) in the amount of up to $100,000, at which time we received an initial advance of $50,000 to cover operational expenses. The lender, a related party, advanced an additional $20,000 on April 16, 2013, $15,000 on May 1, 2013 and $15,000 on May 16, 2013, for a total draw of $100,000. The terms of the March 2013 Note, as amended, allow the lender to convert all or part of the outstanding balance plus accrued interest, at any time after the effective date, at a conversion price of $0.004 per share. The March 2013 Note bears interest at a rate of 10% per year and matured on March 25, 2018. On May 23, 2014, the lender converted $17,000 of the outstanding balance and accrued interest of $1,975 into 4,743,699 shares of common stock. On October 14, 2014, the lender converted $17,000 of the outstanding balance and accrued interest of $2,645 into 4,911,370 shares of common stock. On April 17, 2018, the lender converted $16,000 of the outstanding balance and accrued interest of $8,106 into 6,026,301 shares of common stock. On June 23, 2020, the lender converted $50,000 of the outstanding balance and accrued interest of $36,260 into 21,565,068 shares of common stock. The balance of the March 2013 Note, as of June 30, 2020 was zero.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">On April 20, 2018, the Company issued a convertible promissory note (the “April 2018 Note”) in the amount of up to $200,000, at which time we received an initial advance of $200,000 to cover operational expenses. The terms of the April 2018 Note, as amended, allow the lender, a related party, to convert all or part of the outstanding balance plus accrued interest, at any time after the effective date, at a conversion price of $0.01 per share. The April 2018 Note bears interest at a rate of 5% per year and matures on April 20, 2021. During the year ended December 31, 2018, it was determined that the April 2018 Note offered a conversion price which was lower than the market price, and therefore included a beneficial conversion feature. The Company included the amortization of this beneficial conversion feature in interest expense in the amount of $139,726 during the year ended December 31, 2018, and $60,274 during the year ended December 31, 2019. During the year ended December 31, 2019, it was determined that the conversion feature of the April 2018 Note was considered a derivative in accordance with current accounting guidelines because of the reset conversion features of the April 2018 Note. The fair value of the April 2018 Notes has been determined by using the Binomial lattice formula from the effective date of the note. On June 23, 2020, the lender converted $38,894 of the outstanding balance and accrued interest of $4,236 into 4,313,014 shares of common stock. The balance of the April 2018 Note, as of June 30, 2020, was $178,842, which includes $17,737 of accrued interest.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">On January 16, 2019 the Company issued a promissory note (the “January 16, 2019 Note”) in the amount of $103,000 at which time the Company received $100,000, and the remaining $3,000 was retained by the lender to cover legal and administrative cost. The proceeds were used to cover operational expenses. The January 16, 2019 Note bore interest at a rate of 10% per year, had a maturity date of January 16, 2020, and was convertible into common stock 180 days after issuance. The conversion price was calculated as a 39% discount off of the average of the two lowest trading prices during the 20 trading days prior to conversion. During the year ended December 31, 2019, the lender converted the entire balance of $103,000, plus $5,150 interest into 44,780,900 shares, leaving a balance of zero. Because the Company records the value of convertible notes at fair value, no gain or loss is recorded upon conversion.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">On January 31, 2019 the Company issued a promissory note (the “January 31, 2019 Note”) in the amount of $53,500 at which time the Company received $50,000, and the remaining $3,500 was retained by the lender to cover legal and administrative cost. The proceeds were used to cover operational expenses. The January 31, 2019 Note bore interest at a rate of 10% per year, had a maturity date of January 31, 2020, and was convertible into common stock 180 days after issuance. The conversion price was calculated as a 39% discount to the lowest trading prices during the 15 trading days prior to conversion. During the year ended December 31, 2019, the lender converted the entire balance of $53,500, plus $3,165 interest and fee into 56,483,670 shares. During the quarter ended March 31, 2020, the lender converted $3,935 accrued interest and fees into 4,300,327 shares, leaving a balance of zero. Because the Company records the value of convertible notes at fair value, no gain or loss is recorded upon conversion.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">On February 21, 2019 the Company issued a promissory note (the “February 21, 2019 Note”) in the amount of $53,000 at which time the Company received $50,000, and the remaining $3,000 was retained by the lender to cover legal and administrative cost. The proceeds were used to cover operational expenses. The February 21, 2019 Note bore interest at a rate of 10% per year, had a maturity date of February 21, 2020, and was convertible into common stock 180 days after issuance. The conversion price was calculated as a 39% discount to the average of the two lowest trading prices during the 20 trading days prior to conversion. During the year ended December 31, 2019, the lender converted the entire balance of $53,000, plus $2,650 interest into 62,281,512 shares, leaving a balance of zero. Because the Company records the value of convertible notes at fair value, no gain or loss is recorded upon conversion.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">On April 24, 2019 the Company issued a promissory note (the “April 24, 2019 Note”) in the amount of $43,000 at which time the Company received $43,000, and the remaining $3,000 was retained by the lender to cover legal and administrative cost. The proceeds were used to cover operational expenses. The April 24, 2019 Note bore interest at a rate of 10% per year, had a maturity date of April 24, 2020, and was convertible into common stock 180 days after issuance. The conversion price was calculated as a 39% discount off of the average of the two lowest trading prices during the 20 trading days prior to conversion. During the year ended December 31, 2019, the lender converted the entire balance of $43,000, plus $2,150 interest into 53,117,648 shares, leaving a balance of zero. Because the Company records the value of convertible notes at fair value, no gain or loss is recorded upon conversion.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">On May 2, 2019 the Company issued a convertible promissory note (the “May 2, 2019 Note”) in the amount of $48,500 at which time the Company received $45,000, and the remaining $3,500 was retained by the lender to cover legal and administrative cost. The proceeds were used to cover operational expenses. The May 2, 2019 Note bore interest at a rate of 10% per year, had a maturity date of May 2, 2020, and was convertible into common stock 180 days after issuance. The conversion price was calculated as a 39% discount to the lowest trading price during the 15 trading days prior to conversion. The conversion feature of the May 2, 2019 Note was considered a derivative in accordance with current accounting guidelines because of the reset conversion features of the May 2, 2019 Note. The fair value of the May 02, 2019 Notes has been determined by using the Binomial lattice formula from the effective date of the note. During the quarter ended March 31, 2020, the lender converted $40,772 principal and fees into 39,200,000 shares. During the quarter ended June 30, 2020, the lender converted $13,578 principal, interest and fees into 22,258,360 shares, leaving a balance of zero. </p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">On June 10, 2019 the Company issued a promissory note (the “June 10, 2019 Note”) in the amount of $53,000 at which time the Company received $50,000, and the remaining $3,000 was retained by the lender to cover legal and administrative cost. The proceeds were used to cover operational expenses. The June 10, 2019 Note bore interest at a rate of 10% per year, had a maturity date of June 10, 2020, and was convertible into common stock 180 days after issuance. The conversion price was calculated as a 39% discount to the average of the two lowest trading prices during the 20 trading days prior to conversion. During the year ended December 31, 2019, the lender converted the entire balance of $53,000, plus $2,650 interest into 65,470,589 shares, leaving the balance of zero.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">On July 16, 2019 the Company issued a convertible promissory note (the “July 16, 2019 Note”) in the amount of $43,000 at which time the Company received $40,000, and the remaining $3,000 was retained by the lender to cover legal and administrative cost. The proceeds were used to cover operational expenses. The July 16, 2019 Note bore interest at a rate of 10% per year, had a maturity date of July 10, 2020, and was convertible into common stock 180 days after issuance. The conversion price was calculated as a 39% discount to the lowest trading price during the 15 trading days prior to conversion. Because the conversion feature of the July 16, 2019 Note was not available to the lender, as of June 30, 2020, the July 16, 2019 Note was not considered a derivative. The Company will include the July 16, 2019 Note in the valuation and accounting for derivatives once the 180 days conversion restriction period expires. During the quarter ended June 30, 2020, the lender converted $52,300 principal, interest and fees into 91,500,000 shares, leaving a balance of zero. </p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">On September 4, 2019 the Company issued a convertible promissory note (the “September 4, 2019 Note”) in the amount of $53,000 at which time the Company received of $50,000, and the remaining $3,000 was retained by the lender to cover legal and administrative cost. The proceeds were used to cover operational expenses. The September 4, 2019 Note bore interest at a rate of 10% per year, had a maturity date of September 4, 2020, and was convertible into common stock 180 days after issuance. The conversion price was calculated as a 39% discount to the average of the two lowest trading prices during the 20 trading days prior to conversion. Because the conversion feature of the September 4, 2019 Note was not available to the lender, as of December 31, 2019, the September 4, 2019 Note was not considered a derivative. The Company will include the September 4, 2019 Note in the valuation and accounting for derivatives once the 180 days conversion restriction period expires. During the quarter ended March 31, 2020, the lender converted $48,000 principal into 35,357,143 shares. During the quarter ended June 30, 2020, the lender converted $7,650 principal and interest into 7,806,122 shares, leaving a balance of zero.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">On December 2, 2019 the Company issued a convertible promissory note (the “December 2, 2019 Note”) in the amount of $38,000 at which time the Company received of $35,000, and the remaining $3,000 was retained by the lender to cover legal and administrative cost. The proceeds were used to cover operational expenses. The December 2, 2019 Note bore interest at a rate of 10% per year, had a maturity date of December 2, 2020, and was convertible into common stock 180 days after issuance. The conversion price was calculated as a 39% discount to the average of the two lowest trading prices during the 20 trading days prior to conversion. Because the conversion feature of the December 2, 2019 Note was not available to the lender, as of December 31, 2019, the December 2, 2019 Note was not considered a derivative. On June 1, 2020, the Company paid off the December 2, 2019 note, totaling $55,824, which includes principal, interest and prepayment penalty, leaving a balance of zero. The prepayment penalty of $16,528 was included in interest expense.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">On December 5, 2019 the Company issued a convertible promissory note (the “December 5, 2019 Note”) in the amount of $53,000 at which time the Company received of $50,000, and the remaining $3,000 was retained by the lender to cover legal and administrative cost. The proceeds were used to cover operational expenses. The December 5, 2019 Note bore interest at a rate of 10% per year, had a maturity date of December 5, 2020, and was convertible into common stock 180 days after issuance. The conversion price was calculated as a 39% discount to the average of the two lowest trading prices during the 20 trading days prior to conversion. Because the conversion feature of the December 5, 2019 Note was not available to the lender, as of December 31, 2019, the December 5, 2019 Note was not considered a derivative. On June 3, 2020, the Company paid off the December 2, 2019 note, totaling $77,859, which includes principal, interest and prepayment penalty, leaving a balance of zero. The prepayment penalty of $22,988 was included in interest expense.</p>
</us-gaap:LongTermDebtTextBlock>
<us-gaap:DebtDisclosureTextBlock contextRef="From2020-01-01to2020-06-30">
<p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt; text-align: justify">9.    NOTES PAYABLE</p> <p style="font: 10pt Times New Roman, Times, Serif; color: #252525; margin: 0 0 6pt 0.25in; text-align: justify"><u>Related Party Notes Payable</u></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">On August 3, 2017, the Company issued a promissory note (the “August 3, 2017 Note”) in the amount of $25,000, at which time the entire balance of $25,000 was received to cover operational expenses. The August 3, 2017 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. The balance of the August 3, 2017 Note, as of June 30, 2020 is $28,835, which includes $3,835 of accrued interest.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">On August 15, 2017, the Company issued a promissory note (the “August 15, 2017 Note”) in the amount of $34,000, at which time the entire balance of $34,000 was received to cover operational expenses. The August 15, 2017 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. The balance of the August 15, 2017 Note, as of June 30, 2020 is $39,104, which includes $5,104 of accrued interest.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">On August 28, 2017, the Company issued a promissory note (the “August 28, 2017 Note”) in the amount of $92,000, at which time the entire balance of $92,000 was received to cover operational expenses. The August 28, 2017 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. The balance of the August 28, 2017 Note, as of June 30, 2020 is $105,484 which includes $13,484 of accrued interest.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">On September 28, 2017, the Company issued a promissory note (the “September 28, 2017 Note”) in the amount of $63,600, at which time the entire balance of $63,600 was received to cover operational expenses. The September 28, 2017 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. The balance of the September 28, 2017 Note, as of June 30, 2020 is $72,382, which includes $8,782 of accrued interest.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">On October 11, 2017, the Company issued a promissory note (the “October 11, 2017 Note”) in the amount of $103,500, at which time the entire balance of $103,500 was received to cover operational expenses. The October 11, 2017 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. The balance of the October 11, 2017 Note, as of June 30, 2020 is $117,578, which includes $14,078 of accrued interest.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">On October 27, 2017, the Company issued a promissory note (the “October 27, 2017 Note”) in the amount of $106,000, at which time the entire balance of $106,000 was received to cover operational expenses. The October 27, 2017 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. The balance of the October 27, 2017 Note, as of June 30, 2020 is $120,187, which includes $14,187 of accrued interest.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">On November 15, 2017, the Company issued a promissory note (the “November 15, 2017 Note”) in the amount of $62,000, at which time the entire balance of $62,000 was received to cover operational expenses. The November 15, 2017 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. The balance of the November 15, 2017 Note, as of June 30, 2020 is $70,136, which includes $8,136 of accrued interest.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">On November 27, 2017, the Company issued a promissory note (the “November 27, 2017 Note”) in the amount of $106,000, at which time the entire balance of $106,000 was received to cover operational expenses. The November 27, 2017 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. The balance of the November 27, 2017 Note, as of June 30, 2020 is $119,737, which includes $13,737 of accrued interest.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">On December 19, 2017, the Company issued a promissory note (the “December 19, 2017 Note”) in the amount of $42,000, at which time the entire balance of $42,000 was received to cover operational expenses. The December 19, 2017 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. The balance of the December 19, 2017 Note, as of June 30, 2020 is $47,316, which includes $5,316 of accrued interest.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">On January 3, 2018, the Company issued a promissory note (the “January 3, 2018 Note”) in the amount of $49,000, at which time the entire balance of $49,000 was received to cover operational expenses. The January 3, 2018 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. The balance of the January 3, 2018 Note, as of June 30, 2020 is $55,102, which includes $6,102 of accrued interest.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">As of June 30, 2020, and December 31, 2019, the notes payable due to related parties totaled $775,859 and $1,018,524, respectively.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">On January 17, 2020, the Company exchanged the below related party notes payable for 2,597 shares of Series G preferred stock. The table includes the balances of each note, on the date of the exchange. During the quarter ended June 30, 2020, the Company included $560 in interest expense, related to the exchanged notes. As of June 30, 2020, the balances of the exchanged notes were zero.</p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; border-collapse: collapse; width: 100%"> <tr style="vertical-align: bottom"> <td style="border-bottom: Black 1pt solid; text-align: center">Note Date</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">Principal</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">Accrued Interest</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">Total Due</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">Gain on Exchange</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">Series G Preferred Shares</td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="width: 40%; padding-left: 5.4pt">November 30, 2017</td> <td style="width: 1%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 9%; text-align: right">30,000</td> <td style="width: 1%; text-align: left"> </td> <td style="width: 1%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 9%; text-align: right">3,197</td> <td style="width: 1%; text-align: left"> </td> <td style="width: 1%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 9%; text-align: right">33,197</td> <td style="width: 1%; text-align: left"> </td> <td style="width: 1%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 9%; text-align: right">70</td> <td style="width: 1%; text-align: left"> </td> <td style="width: 1%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 9%; text-align: right">331</td> <td style="width: 1%; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="padding-left: 5.4pt">January 30, 2018</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">72,000</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">7,072</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">79,072</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">168</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">789</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="padding-left: 5.4pt">February 1, 2018</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">85,000</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">8,314</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">93,314</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">198</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">931</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="padding-left: 5.4pt">July 23, 2019</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">25,000</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">610</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">25,610</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">58</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">256</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="padding-left: 5.4pt">August 20, 2019</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">10,000</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">205</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">10,205</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">23</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">102</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="padding-bottom: 1pt; padding-left: 5.4pt">August 28, 2019</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">18,500</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">360</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">18,860</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">43</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">188</td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="padding-bottom: 1pt; padding-left: 5.4pt">Total</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">240,500</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">19,758</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">260,258</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">560</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">2,597</td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; color: #252525; margin: 0 0 6pt 0.25in; text-align: justify"> </p> <p style="font: 10pt Times New Roman, Times, Serif; color: #252525; margin: 0 0 6pt 0.25in; text-align: justify"><u>Third Party Notes Payable</u></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in"><font style="color: #252525">On June 29, 2018, the Company issued a promissory note (the “June 2018 Note”), in the amount of $750,000, at which time the Company received $735,000. The remaining $15,000 was retained by the lender as an origination fee. On February 28, 2019 the promissory note was refinanced, and the balance increased to $1,000,000 (the “February 28, 2019 Note”). As of the date of closing the lender withheld $25,443 from the $375,000 balance increase as an origination fee, netting $349,557 to the Company, and on April 3, 2019 the Company received the remaining $250,000. The February 28, 2019 Note bears interest at a rate of 18% per year and is amortized over 12 months. During the six months ended June 30, 2020, the Company made payments totaling $40,000, and included 42,018 in interest expense related to this note. As of </font>June 30, 2020<font style="color: #252525">, the outstanding balance on the February 28, 2019 Note was $493,002. </font>The company is not in default on this note.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">On May 5, 2020, the Company issued a promissory note (the “May 2020 Note”) in the amount of $780,680, at which time the entire balance of $780,680 was received to cover payroll and other operating expenses. This May 2020 Note was issued through the Small Business Administration Paycheck Protection Program (the “PPP Program”), and bears interest at a rate of 1% per year. The PPP Program loans allow a deferment period of 6 months, which would require payments to be made starting November 5, 2020. Although we anticipate that this loan will be forgiven, based on the terms of the PPP Program, we have included the balance on the Balance Sheet as Notes Payable. As of June 30, 2020, the balance on the May 2020 Note was $781,878, which includes $1,198 of accrued interest.</p>
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<us-gaap:DerivativesAndFairValueTextBlock contextRef="From2020-01-01to2020-06-30">
<p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt; text-align: justify">10.  DERIVATIVE LIABILITIES</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 0.25in; text-align: justify; text-indent: 0.25in; background-color: white">The Company determined that the convertible notes outstanding as of June 30, 2020 contained an embedded derivative instrument as the conversion price was based on a variable that was not an input to the fair value of a “fixed-for-fixed” option as defined under FASB ASC Topic No. 815 – 40.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 0.25in; text-align: justify; background-color: white"> </p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 0.25in; text-align: justify; text-indent: 0.25in; background-color: white">The Company determined the fair values of the embedded convertible notes derivatives and tainted convertible notes using the lattice valuation model. The balance of the fair value of the derivative liability as of June 30, 2020 and December 31, 2019 is as follows:</p> <p style="font: 10pt Times New Roman, Times, Serif; color: #222222; margin: 0 0 0 0.25in; text-align: justify; background-color: white"> </p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; border-collapse: collapse; width: 100%"> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="width: 71%; padding-left: 0.25in">Balance at December 31, 2019</td> <td style="width: 10%; color: #222222"> </td> <td style="width: 1%; color: #222222; text-align: left">$</td> <td style="width: 17%; color: #222222; text-align: right">342,850</td> <td style="width: 1%; color: #222222; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left; padding-left: 0.25in">Additions due to new convertible notes</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">127,273</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-align: left; padding-left: 0.25in">Reduction due to conversions and adjustments</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">(339,105</td> <td style="text-align: left">)</td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left; padding-bottom: 1pt; padding-left: 0.25in">Mark-to-market adjustment</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">(131,018</td> <td style="padding-bottom: 1pt; text-align: left">)</td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="padding-left: 0.25in">Balance at June 30, 2020</td> <td> </td> <td style="text-align: left">$</td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 0.25in; text-align: justify; background-color: white"> </p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 0.25in; text-align: justify; text-indent: 0.25in; background-color: white">During the six months ended June 30, 2020 and 2019, the Company incurred losses of $0 and $0, respectively, on the conversion of convertible notes. In connection with the convertible notes, for the six months ended June 30, 2020 and 2019, the Company recorded $9,295 and $7,203, respectively, of interest expense and $260,140 and $60,274, respectively, of debt discount amortization expense. As of June 30, 2020 and December 31, 2019, the Company had approximately $66,261 and $57,964, respectively, of accrued interest related to the convertible notes.</p>
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<p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt; text-align: justify">11.  CAPITAL STOCK</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">At June 30, 2020 and December 31, 2019, the Company’s authorized stock consists of 2,000,000,000 shares of common stock, par value $0.001 per share, and 5,000,000 shares of preferred stock, par value of $0.001 per share.  The rights, preferences and privileges of the holders of the preferred stock will be determined by the Board of Directors prior to issuance of such shares. The conversion of certain outstanding preferred stock could have a significant impact on our common stockholders. As of the date of this report, the Board has designated Series A, Series B, Series C, Series D, Series E, Series F, and Series G Preferred Stock.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify"><u>Series A Preferred</u></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">The Company has designated 10,000 shares of its preferred stock as Series A Preferred Stock. Each share of Series A Preferred Stock is convertible into 10,000 shares of the Company’s common stock. The holders of outstanding shares of Series A Preferred Stock are entitled to receive dividends, payable quarterly, out of any assets of the Corporation legally available therefor, at the rate of $8 per share annually, payable in preference and priority to any payment of any dividend on the common stock. As of June 30, 2020, the Company has 10,000 shares of Series A Preferred Stock outstanding. During the six months ended June 30, 2020 and 2019, we paid dividends of $20,000 and $20,000, respectively, to the holders of Series A Preferred stock. As of June 30, 2020, the balance owed on the Series A Preferred stock dividend was $100,000.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify"><u>Series B Preferred</u></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">The Company has designated 25,000 shares of its preferred stock as Series B Preferred Stock. Each share of Series B Preferred Stock has a stated value of $100. The Series B Preferred Stock is convertible into shares of the Company's common stock in amount determined by dividing the stated value by a conversion price of $0.004 per share. The Series B Preferred Stock does not have voting rights except as required by law and with respect to certain protective provisions set forth in the Certificate of Designation of Series B Preferred Stock. As of June 30, 2020, the Company has 18,025 shares of Series B Preferred Stock outstanding.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify"><u>Series C Preferred</u></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">The Company has designated 25,000 shares of its preferred stock as Series C Preferred Stock. Each share of Series C Preferred Stock has a stated value of $100. The Series C Preferred Stock is convertible into shares of the Company's common stock by dividing the stated value by a conversion price of $0.01 per share. The Series C Preferred Stock does not have voting rights except as required by law and with respect to certain protective provisions set forth in the Certificate of Designation of Series C Preferred Stock. As of June 30, 2020, the Company has 14,425 shares of Series C Preferred Stock outstanding.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify"><u>Series D Preferred</u></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">The Company has designated 90,000 shares of its preferred stock as Series D Preferred Stock. Each share of Series D Preferred Stock has a stated value of $100. The Series D Preferred Stock is convertible into common stock at a ratio of 2,500 shares of common stock per share of preferred stock, and pays a quarterly dividend, calculated as (1/90,000) x (5% of the Adjusted Gross Revenue) of the Company’s subsidiary Parscale Digital. Adjusted Gross Revenue shall mean the top line gross revenue of Parscale Digital, as calculated under GAAP (generally accepted accounting principles) less any reselling revenue attributed to third party advertising products or service, such as, but not limited to, search engine keyword campaign fees, social media campaign fees, radio or television advertising fees, and the like. The Series D Preferred Stock does not have voting rights except as required by law and with respect to certain protective provisions set forth in the Certificate of Designation of Series D Preferred Stock. As of June 30, 2020, the Company had 90,000 shares of Series D Preferred Stock outstanding. During the six months ended June 30, 2020, and 2019, we paid dividends of zero, and zero respectively, to the holders of Series D Preferred stock. As of June 30, 2020, the balance owed on the Series D Preferred stock dividend was $225,548, $5,562 of which relates to the quarter ended June 30, 2020.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt; text-indent: 0.25in"><u>Series E Preferred</u></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">The Company has designated 10,000 shares of its preferred stock as Series E Preferred Stock. Each share of Series E Preferred Stock has a stated value of $100. The Series E Preferred Stock is convertible into shares of the Company's common stock in an amount determined by dividing the stated value by a conversion price of $0.05 per share. The Series E Preferred Stock does not have voting rights except as required by law and with respect to certain protective provisions set forth in the Certificate of Designation of Series E Preferred Stock. As of June 30, 2020, the Company has 10,000 shares of Series E Preferred Stock outstanding.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in"><u>Series F Preferred</u></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-indent: 0.25in">The Company has designated 800,000 shares of its preferred stock as Series F Preferred Stock. Each share of Series F Preferred Stock has a stated value of $25. The Series F Preferred Stock is not convertible into common stock. The holders of outstanding shares of Series F Preferred Stock are entitled to receive dividends, at the annual rate of 10%, payable monthly, payable in preference and priority to any payment of any dividend on the Company’s common stock. The Series F Preferred Stock does have voting rights, except as required by law and with respect to certain protective provisions set forth in the Certificate of Designation. To the extent it may lawfully do so, the Company may, in its sole discretion, after the first anniversary of the original issuance date of the Series F Preferred Stock, redeem any or all of the then outstanding shares of Series F Preferred Stock at a redemption price of $25 per share plus any accrued but unpaid dividends. The Series F Preferred Stock is being offered in connection with the Company’s offering under Regulation A under the Securities Act of 1933, as amended. As of June 30, 2020, the Company had 1,631 shares of Series F Preferred Stock outstanding.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in"><u>Series G Preferred</u></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-indent: 0.25in">On February 6, 2020, the Company designated 2,600 shares of its preferred stock as Series G Preferred Stock. Each share of Series G Preferred Stock has a stated value of $100. The Series G Preferred Stock is convertible into shares of the Company's common stock in an amount determined by dividing the stated value by a conversion price of $0.0019 per share. The Series G Preferred Stock does not have voting rights except as required by law and with respect to certain protective provisions set forth in the Certificate of Designation of Series G Preferred Stock. As of June 30, 2020, the Company had 2,597 shares of Series G Preferred Stock outstanding.</p>
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<p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt; text-align: justify">12.  STOCK OPTIONS AND WARRANTS</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt; text-indent: 0.25in"><u>Stock Options</u></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in"><font style="font-weight: normal">On August 1, 2017, we granted non-qualified stock options to purchase up to 10,000,000 shares of our common stock to a key employee, at a price of $0.01 per share. The stock options vest equally over a period of 36 months and expire August 1, 2022. These options allow the optionee to exercise on a cashless basis, resulting in no cash payment to the company upon exercise. If the optionee exercises on a cashless basis, then the above water value (difference between the option price and the fair market price at the time of exercise) is used to purchase shares of common stock. Under this method, the number of shares of common stock issued will be less than the number of options used to obtain those shares of common stock. During the quarter ended September 30, 2018, the employee exercised, on a cashless basis, 3,324,201 options, resulting in 1,233,509 shares of common stock.</font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-indent: 0.25in">On September 18, 2017, we granted non-qualified stock options to purchase up to 1,800,000 shares of our common stock to three key employees, at a price of $0.05 per share. The stock options vest equally over a period of 36 months and expire September 18, 2022. These options allow the optionee to exercise on a cashless basis, resulting in no cash payment to the company upon exercise. During the year ended December 31, 2019, two of the employees who held 1,200,000 options, collectively, left the company and the options were forfeited. During the period ended June 30, 2020, a key employee who held 600,000 options left the Company and the options were forfeited.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">On January 3, 2018, we granted non-qualified stock options to purchase up to 20,000,000 shares of our common stock to six key employees, at a price of $0.04 per share. The stock options vest equally over a period of 36 months and expire January 3, 2023. These options allow the optionee to exercise on a cashless basis, resulting in no cash payment to the Company upon exercise.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">On January 17, 2020, we granted non-qualified stock options to purchase up to 283,000,000 shares of our common stock to ten key employees and six directors, at a price of $0.0019 per share. The stock options vest equally over a period of 36 months and expire January 17, 2025. These options allow the optionee to exercise on a cashless basis, resulting in no cash payment to the Company upon exercise, anytime after January 17, 2021.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">The Company used the historical industry index to calculate volatility, since the Company’s stock history did not represent the expected future volatility of the Company’s common stock. The fair value of options granted during the six months ending June 30, 2020 and 2019, were determined using the Black Scholes method with the following assumptions:</p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; border-collapse: collapse; width: 100%"> <tr style="vertical-align: bottom"> <td> </td> <td> </td> <td colspan="3" style="text-align: center">Six months ended</td> <td> </td> <td colspan="3" style="text-align: center">Six months ended</td></tr> <tr style="vertical-align: bottom"> <td> </td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">June 30, 2020</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">June 30, 2019</td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="width: 58%; text-align: left; padding-left: 5.4pt">Risk free interest rate</td> <td style="width: 8%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 11%; text-align: right">1.86</td> <td style="width: 1%; text-align: left">%</td> <td style="width: 8%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 11%; text-align: right">—  </td> <td style="width: 1%; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left; padding-left: 5.4pt">Stock volatility factor</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">272</td> <td style="text-align: left">%</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="padding-left: 5.4pt">Weighted average expected option life</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"><font style="font: 10pt Times New Roman, Times, Serif">5 years</font></td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left; padding-left: 5.4pt">Expected dividend yield</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">0</td> <td style="text-align: left">%</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in"> </p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-indent: 0.25in">A summary of the Company’s stock option activity and related information follows:</p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; border-collapse: collapse; width: 100%"> <tr style="vertical-align: bottom"> <td> </td> <td style="padding-bottom: 1pt"> </td> <td colspan="7" style="border-bottom: Black 1pt solid; text-align: center">Six months ended<br /> June 30, 2020</td> <td style="padding-bottom: 1pt"> </td> <td colspan="7" style="border-bottom: Black 1pt solid; text-align: center">Six months ended<br /> June 30, 2019</td></tr> <tr style="vertical-align: bottom"> <td> </td> <td> </td> <td colspan="3"> </td> <td> </td> <td colspan="3" style="text-align: center">Weighted</td> <td> </td> <td colspan="3"> </td> <td> </td> <td colspan="3" style="text-align: center">Weighted</td></tr> <tr style="vertical-align: bottom"> <td> </td> <td> </td> <td colspan="3"> </td> <td> </td> <td colspan="3" style="text-align: center">average</td> <td> </td> <td colspan="3"> </td> <td> </td> <td colspan="3" style="text-align: center">average</td></tr> <tr style="vertical-align: bottom"> <td> </td> <td> </td> <td colspan="3"> </td> <td> </td> <td colspan="3" style="text-align: center">exercise</td> <td> </td> <td colspan="3"> </td> <td> </td> <td colspan="3" style="text-align: center">exercise</td></tr> <tr style="vertical-align: bottom"> <td> </td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">Options</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">price</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">Options</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">price</td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="width: 44%; padding-left: 5.4pt">Outstanding - beginning of period</td> <td style="width: 2%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 10%; text-align: right">433,275,799</td> <td style="width: 1%; text-align: left"> </td> <td style="width: 2%"> </td> <td style="width: 1%; text-align: left">$</td> <td style="width: 10%; text-align: right">0.016</td> <td style="width: 1%; text-align: left"> </td> <td style="width: 2%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 10%; text-align: right">151,475,799</td> <td style="width: 1%; text-align: left"> </td> <td style="width: 2%"> </td> <td style="width: 1%; text-align: left">$</td> <td style="width: 10%; text-align: right">0.017</td> <td style="width: 1%; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="padding-left: 5.4pt">Granted</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left">$</td> <td style="text-align: right">0.002</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left">$</td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="padding-left: 5.4pt">Exercised</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left">$</td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left">$</td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="padding-bottom: 1pt; padding-left: 5.4pt">Forfeited</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">(600,000</td> <td style="padding-bottom: 1pt; text-align: left">)</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="padding-bottom: 2.5pt; padding-left: 5.4pt">Outstanding - end of period</td> <td style="padding-bottom: 2.5pt"> </td> <td style="border-bottom: Black 2.5pt double; text-align: left"> </td> <td style="border-bottom: Black 2.5pt double; text-align: right">432,675,799</td> <td style="padding-bottom: 2.5pt; text-align: left"> </td> <td style="padding-bottom: 2.5pt"> </td> <td style="border-bottom: Black 2.5pt double; text-align: left">$</td> <td style="border-bottom: Black 2.5pt double; text-align: right">0.007</td> <td style="padding-bottom: 2.5pt; text-align: left"> </td> <td style="padding-bottom: 2.5pt"> </td> <td style="border-bottom: Black 2.5pt double; text-align: left"> </td> <td style="border-bottom: Black 2.5pt double; text-align: right">151,475,799</td> <td style="padding-bottom: 2.5pt; text-align: left"> </td> <td style="padding-bottom: 2.5pt"> </td> <td style="border-bottom: Black 2.5pt double; text-align: left">$</td> <td style="border-bottom: Black 2.5pt double; text-align: right">0.017</td> <td style="padding-bottom: 2.5pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left; padding-bottom: 2.5pt; padding-left: 5.4pt">Exercisable at the end of period</td> <td style="padding-bottom: 2.5pt"> </td> <td style="border-bottom: Black 2.5pt double; text-align: left"> </td> <td style="border-bottom: Black 2.5pt double; text-align: right">189,195,982</td> <td style="padding-bottom: 2.5pt; text-align: left"> </td> <td style="padding-bottom: 2.5pt"> </td> <td style="border-bottom: Black 2.5pt double; text-align: left">$</td> <td style="border-bottom: Black 2.5pt double; text-align: right">0.013</td> <td style="padding-bottom: 2.5pt; text-align: left"> </td> <td style="padding-bottom: 2.5pt"> </td> <td style="border-bottom: Black 2.5pt double; text-align: left"> </td> <td style="border-bottom: Black 2.5pt double; text-align: right">137,036,530</td> <td style="padding-bottom: 2.5pt; text-align: left"> </td> <td style="padding-bottom: 2.5pt"> </td> <td style="border-bottom: Black 2.5pt double; text-align: left">$</td> <td style="border-bottom: Black 2.5pt double; text-align: right">0.015</td> <td style="padding-bottom: 2.5pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="padding-left: 5.4pt">Weighted average fair value of</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left; padding-left: 5.4pt"> options granted during the period</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left">$</td> <td style="text-align: right">509,400</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left">$</td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in"> </p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">As of June 30, 2020, and December 31, 2019, the intrinsic value of the stock options was approximately $1,671,950 and zero, respectively. Stock option expense for the six months ended June 30, 2020<font style="color: #252525">, and 2019 </font>were $228,376 and $163,644, respectively.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">The Black Scholes option valuation model was developed for use in estimating the fair value of traded options, which do not have vesting restrictions and are fully transferable. In addition, option valuation models require the input of highly subjective assumptions, including the expected stock price volatility. Because the Company’s employee stock options have characteristics significantly different from those of traded options, and because changes in the subjective input assumptions can materially affect the fair value estimate, in management’s opinion, the existing models do not necessarily provide a reliable single measure of the fair value of its employee stock options.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-indent: 0.25in">The weighted average remaining contractual life of options outstanding, as of June 30, 2020 was as follows:</p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; border-collapse: collapse; width: 100%"> <tr style="vertical-align: bottom"> <td colspan="3"> </td> <td> </td> <td colspan="3"> </td> <td> </td> <td colspan="3" style="text-align: center">Weighted</td></tr> <tr style="vertical-align: bottom"> <td colspan="3"> </td> <td> </td> <td colspan="3"> </td> <td> </td> <td colspan="3" style="text-align: center">Average</td></tr> <tr style="vertical-align: bottom"> <td colspan="3"> </td> <td> </td> <td colspan="3" style="text-align: center">Number of</td> <td> </td> <td colspan="3" style="text-align: center">remaining</td></tr> <tr style="vertical-align: bottom"> <td colspan="3" style="text-align: center">Exercise</td> <td> </td> <td colspan="3" style="text-align: center">options</td> <td> </td> <td colspan="3" style="text-align: center">contractual</td></tr> <tr style="vertical-align: bottom"> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">prices</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">outstanding</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">life (years)</td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="width: 1%; text-align: left">$</td> <td style="width: 26%; text-align: right">0.040</td> <td style="width: 1%; text-align: left"> </td> <td style="width: 8%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 26%; text-align: right">20,000,000</td> <td style="width: 1%; text-align: left"> </td> <td style="width: 8%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 26%; text-align: right">2.51</td> <td style="width: 1%; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left">$</td> <td style="text-align: right">0.015</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">35,000,000</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">2.15</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-align: left">$</td> <td style="text-align: right">0.013</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">60,000,000</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">1.60</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left">$</td> <td style="text-align: right">0.013</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">15,000,000</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">1.72</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-align: left">$</td> <td style="text-align: right">0.010</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">6,675,799</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">2.09</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left">$</td> <td style="text-align: right">0.005</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">12,500,000</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">2.12</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-align: left">$</td> <td style="text-align: right">0.004</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">500,000</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">1.28</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left">$</td> <td style="text-align: right">0.002</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">283,000,000</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="text-align: left"> </td> <td style="text-align: right">4.55</td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">432,675,799</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt"> </p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt; text-indent: 0.25in"><u>Warrants</u></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">During the fiscal year ended December 31, 2019 the Company entered into a consulting agreement related to our offering under Regulation A. The Company agreed to pay a consultant a monthly fee, plus a warrant to purchase 10,000,000 shares of the Company’s capital stock on a cashless basis. The warrant was issued at a price of $0.0067 per share. As of June 30, 2020 and December 31, 2019, there were 10,000,000 and 10,000,000 warrants outstanding, respectively.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">The fair value of warrants granted during the year ended December 31, 2019 and 2018, were determined using the Black Scholes method with the following assumptions:</p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; border-collapse: collapse; width: 100%"> <tr style="vertical-align: bottom"> <td> </td> <td> </td> <td colspan="3" style="text-align: center">Six months ended</td> <td> </td> <td colspan="3" style="text-align: center">Year Ended</td></tr> <tr style="vertical-align: bottom"> <td> </td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">June 30, 2020</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">December 31, 2019</td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="width: 58%; text-align: left; padding-left: 5.4pt">Risk free interest rate</td> <td style="width: 8%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 11%; text-align: right">—  </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 8%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 11%; text-align: right">1.86</td> <td style="width: 1%; text-align: left">%</td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left; padding-left: 5.4pt">Stock volatility factor</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">272</td> <td style="text-align: left">%</td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="padding-left: 5.4pt">Weighted average expected warrant life</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"><font style="font: 10pt Times New Roman, Times, Serif">10 years</font></td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left; padding-left: 5.4pt">Expected dividend yield</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">0</td> <td style="text-align: left">%</td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in"> </p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in">A summary of the Company’s warrant activity and related information follows:</p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; border-collapse: collapse; width: 100%"> <tr style="vertical-align: bottom"> <td> </td> <td style="padding-bottom: 1pt"> </td> <td colspan="7" style="border-bottom: Black 1pt solid; text-align: center">Six months ended<br /> June 30, 2020</td> <td style="padding-bottom: 1pt"> </td> <td colspan="7" style="border-bottom: Black 1pt solid; text-align: center">Year Ended<br /> December 31, 2019</td></tr> <tr style="vertical-align: bottom"> <td> </td> <td> </td> <td colspan="3"> </td> <td> </td> <td colspan="3" style="text-align: center">Weighted</td> <td> </td> <td colspan="3"> </td> <td> </td> <td colspan="3" style="text-align: center">Weighted</td></tr> <tr style="vertical-align: bottom"> <td> </td> <td> </td> <td colspan="3"> </td> <td> </td> <td colspan="3" style="text-align: center">average</td> <td> </td> <td colspan="3"> </td> <td> </td> <td colspan="3" style="text-align: center">average</td></tr> <tr style="vertical-align: bottom"> <td> </td> <td> </td> <td colspan="3"> </td> <td> </td> <td colspan="3" style="text-align: center">exercise</td> <td> </td> <td colspan="3"> </td> <td> </td> <td colspan="3" style="text-align: center">exercise</td></tr> <tr style="vertical-align: bottom"> <td> </td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">Warrants</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">price</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">Warrants</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">price</td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="width: 44%; padding-left: 5.4pt">Outstanding - beginning of period</td> <td style="width: 2%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 10%; text-align: right">10,000,000</td> <td style="width: 1%; text-align: left"> </td> <td style="width: 2%"> </td> <td style="width: 1%; text-align: left">$</td> <td style="width: 10%; text-align: right">0.0067</td> <td style="width: 1%; text-align: left"> </td> <td style="width: 2%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 10%; text-align: right">—  </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 2%"> </td> <td style="width: 1%; text-align: left">$</td> <td style="width: 10%; text-align: right">—  </td> <td style="width: 1%; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="padding-left: 5.4pt">Issued</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left">$</td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">10,000,000</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left">$</td> <td style="text-align: right">0.0067</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="padding-left: 5.4pt">Exercised</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left">$</td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left">$</td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="padding-bottom: 1pt; padding-left: 5.4pt">Forfeited</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="padding-bottom: 2.5pt; padding-left: 5.4pt">Outstanding - end of period</td> <td style="padding-bottom: 2.5pt"> </td> <td style="border-bottom: Black 2.5pt double; text-align: left"> </td> <td style="border-bottom: Black 2.5pt double; text-align: right">10,000,000</td> <td style="padding-bottom: 2.5pt; text-align: left"> </td> <td style="padding-bottom: 2.5pt"> </td> <td style="border-bottom: Black 2.5pt double; text-align: left">$</td> <td style="border-bottom: Black 2.5pt double; text-align: right">0.0067</td> <td style="padding-bottom: 2.5pt; text-align: left"> </td> <td style="padding-bottom: 2.5pt"> </td> <td style="border-bottom: Black 2.5pt double; text-align: left"> </td> <td style="border-bottom: Black 2.5pt double; text-align: right">10,000,000</td> <td style="padding-bottom: 2.5pt; text-align: left"> </td> <td style="padding-bottom: 2.5pt"> </td> <td style="border-bottom: Black 2.5pt double; text-align: left">$</td> <td style="border-bottom: Black 2.5pt double; text-align: right">0.0067</td> <td style="padding-bottom: 2.5pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left; padding-bottom: 2.5pt; padding-left: 5.4pt">Exercisable at the end of period</td> <td style="padding-bottom: 2.5pt"> </td> <td style="border-bottom: Black 2.5pt double; text-align: left"> </td> <td style="border-bottom: Black 2.5pt double; text-align: right">10,000,000</td> <td style="padding-bottom: 2.5pt; text-align: left"> </td> <td style="padding-bottom: 2.5pt"> </td> <td style="border-bottom: Black 2.5pt double; text-align: left">$</td> <td style="border-bottom: Black 2.5pt double; text-align: right">0.0067</td> <td style="padding-bottom: 2.5pt; text-align: left"> </td> <td style="padding-bottom: 2.5pt"> </td> <td style="border-bottom: Black 2.5pt double; text-align: left"> </td> <td style="border-bottom: Black 2.5pt double; text-align: right">10,000,000</td> <td style="padding-bottom: 2.5pt; text-align: left"> </td> <td style="padding-bottom: 2.5pt"> </td> <td style="border-bottom: Black 2.5pt double; text-align: left">$</td> <td style="border-bottom: Black 2.5pt double; text-align: right">0.0067</td> <td style="padding-bottom: 2.5pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="padding-left: 5.4pt">Weighted average fair value of</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left; padding-left: 5.4pt"> warrants granted during the period</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left">$</td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left">$</td> <td style="text-align: right">67,000</td> <td style="text-align: left"> </td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in"> </p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">Warrant expense for the six months ended June 30, 2020<font style="color: #252525">, and 2019 </font>were both zero.</p>
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<p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt; text-align: justify">13.  RELATED PARTIES</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in"><font style="font-weight: normal">Bountiful Capital, LLC, loaned the Company $100,000 on January 12, 2016, $500,000 through multiple fundings on the April 2016 Note, $500,000 through multiple fundings on the October 2016 Note, $38,000 on May 16, 2017, $46,000 on May 30, 2017, $26,000 on June 14, 2017, $23,500 on June 29, 2017, $105,000 on July 10, 2017, $50,500 on July 14, 2017, $53,500 on July 30, 2017, $25,000 on August 3, 2017, $34,000 on August 16, 2017, $92,000 on August 28, 2017, $63,600 on September 28, 2017, $103,500 on October 11, 2017, $106,000 on October 27, 2017, $62,000 on November 15, 2017, $106,000 on November 27, 2017, $30,000 on November 30, 2017, $42,000 on December 19, 2017, $49,000 on January 3, 2018, $72,000 on January 30, 2018, $85,000 on February 2, 2018, $25,000 on July 23, 2019, $10,000 on August 20, 2019 and $18,500 on August 28, 2019, as unsecured promissory notes (the “Bountiful Notes”). The terms of the Bountiful Notes include interest of 5% and are due and payable upon demand, but in no case later than 36 months after the effective date. On July 31, 2017, notes payable amounting to $1,442,500 and accrued interest of $43,414 were converted into 14,425 shares of Series C preferred stock. On January 17, 2020, notes payable amounting to $240,500 and accrued interest of $19,758 were converted into 2,597 shares of Series G preferred stock. At June 30, 2020 and December 31, 2019, principal on the Bountiful Notes and accrued interest totaled $775,862 and $1,018,524. The Company’s chief financial officer, Greg Boden, also serves as the president of Bountiful Capital, LLC. </font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in"><font style="font-weight: normal">Brad Parscale served on the board of directors of the Company from the acquisition of Parscale Creative on August 1, 2017 until his resignation on December 10, 2019. Mr. Parscale is also the owner of Parscale Strategy, LLC. During the six months ended June 30, 2020 and 2019, the Company earned $3,640 and $128,164, respectively, in revenue from providing services to Parscale Strategy, and as of June 30, 2020 and December 31, 2019, Parscale Strategy had an outstanding accounts receivable of $5,417 and $5,417, respectively.</font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in"><font style="font-weight: normal">On August 1, 2017, Parscale Digital signed a lease with Giles-Parscale, Inc., a related party, to provide a workplace for the employees of Parscale Digital. Giles-Parscale, Inc., is wholly owned by Jill Giles, an employee of the Company. Details on this lease are included in Note 15.</font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in"><font style="font-weight: normal">On August 1, 2017, Parscale Digital signed a lease with Parscale Strategy for computer equipment and office furniture. Parscale Strategy is wholly owned by Brad Parscale. Details of this lease are included in Note 15.</font></p> <p style="font: 10pt Times New Roman, Times, Serif; color: #222222; margin: 0 0 6pt 0.25in; text-indent: 0.25in; background-color: white">As of June 30, 2020, we had convertible notes in the amount of $178,842 with a relative of a shareholder that owns in excess of 5%. We believe that the terms of those convertible notes are consistent with arm’s length transactions.</p>
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<p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt; text-align: justify">14. CONCENTRATIONS</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">For the six months ended June 30, 2020 and 2019, the Company had three and one major customers who represented approximately 42% and 12% of total revenue, respectively. At June 30, 2020 and December 31, 2019, accounts receivable from three and two customers, represented approximately 53% and 35% of total accounts receivable, respectively. The customers comprising the concentrations within the accounts receivable are not the same customers that comprise the concentrations with the revenues discussed above.</p>
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<p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt; text-align: justify">15.  COMMITMENTS AND CONTINGENCIES</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt; text-align: justify; text-indent: 0.25in"><u>Leases</u></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 22.5pt; text-align: justify">In February 2016, the FASB issued ASU 2016-02, “Leases” Topic 842, which amends the guidance in former ASC Topic 840,<i> Leases</i>. The new standard increases transparency and comparability most significantly by requiring the recognition by lessees of right-of-use (“ROU”) assets and lease liabilities on the balance sheet for all leases longer than 12 months. Under the standard, disclosures are required to meet the objective of enabling users of financial statements to assess the amount, timing, and uncertainty of cash flows arising from leases. For lessees, leases will be classified as finance or operating, with classification affecting the pattern and classification of expense recognition in the income statement, over the expected term on a straight-line basis. Operating leases are recognized on the balance sheet as right-of-use assets, current operating lease liabilities and non-current operating lease liabilities. We determine if an arrangement is a lease at inception. Operating leases are included in operating lease right-of-use (“ROU”) assets and operating lease liabilities on our consolidated balance sheets. Finance leases are included in property and equipment, current liabilities, and long-term liabilities on our consolidated balance sheets. </p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in; background-color: white">The Company adopted the new lease guidance effective January 1, 2019 using the modified retrospective transition approach, applying the new standard to all of its leases existing at the date of initial application which is the effective date of adoption. Consequently, financial information will not be updated and the disclosures required under the new standard will not be provided for dates and periods before January 1, 2019. The Company has elected the practical expedient to combine lease and non-lease components as a single component. We did not elect the hindsight practical expedient which permits entities to use hindsight in determining the lease term and assessing impairment. The adoption of the lease standard did not change our previously reported consolidated statements of operations and did not result in a cumulative catch-up adjustment to opening equity. As of June 30, 2020, the company recognized ROU assets of $220,338 and lease liabilities of $220,338.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in; background-color: white">The interest rate implicit in lease contracts is typically not readily determinable. As such, the Company utilizes its incremental borrowing rate of 10%, which is the rate incurred to borrow on a collateralized basis over a similar term an amount equal to the lease payments in a similar economic environment. In calculating the present value of the lease payments, the Company elected to utilize its incremental borrowing rate based on the remaining lease terms as of the January 1, 2019 adoption date.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in; background-color: white">Operating lease ROU assets and operating lease liabilities are recognized based on the present value of the future minimum lease payments over the lease term at the commencement date. The operating lease ROU asset also includes any lease payments made and excludes lease incentives and initial direct costs incurred, if any. Our lease terms may include options to extend or terminate the lease when it is reasonably certain that we will exercise that option. Our leases have remaining lease terms of 1 year to 3 years, some of which include options to extend the lease term for up to an undetermined number of years. </p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt; text-align: justify; text-indent: 0.25in"><u>Operating Leases</u></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">As a result of the WebTegrity acquisition, we assumed a lease for office space used by the WebTegrity employees, at 14603 Huebner Road, Suite 3402, San Antonio, TX 78230. The lease was executed on March 20, 2017 for a period of 36 months, commencing March 20, 2017, at a rate of $2,750 per month from April 1, 2017 through March 31, 2018, $2,950 per month from April 1, 2018 through March 31, 2020, and $3,150 per month from April 1, 2019 through March 31, 2020. As of December 31, 2019, the Company will not attempt to extend this lease past the March 31, 2020 expiration date. This lease does not include a residual value guarantee, nor do we expect any material exit costs. As of January 1, 2019, we determined that this lease meets the criterion to be classified as a ROU Asset and is included on the balance sheet as Right-Of-Use Assets. As of October 15, 2019, the Company vacated this office space and moved to the 321 Sixth Street, San Antonio, TX location. The landlord relieved the Company of any further liability by leasing the space to another party. As of March 30, 2020, the ROU asset and liability balances of this lease were zero and zero, respectively.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">On August 1, 2017, Parscale Digital signed a lease agreement with Giles-Parscale, Inc., a related party, which commenced on August 1, 2017, for approximately 8,290 square feet, at 321 Sixth Street, San Antonio, TX 78215, for $9,800 per month, plus a pro rata share of the common building expenses. The lease expires on July 31, 2022. As of June 30, 2020, it is unclear whether we will attempt to extend this lease beyond the July 31, 2022 expiration date. However, because the lease expiration is greater than twelve months, the lease liability is included on the Balance Sheet as Right-of-use lease. This lease does not include a residual value guarantee, nor do we expect any material exit costs. As of January 1, 2019, we determined that this lease meets the criterion to be classified as a ROU Asset and is included on the balance sheet as Right-Of-Use Assets. As of June 30, 2020, the ROU asset and liability balances of this lease were $220,338 and $220,338, respectively.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in"><font style="font-weight: normal">Total operating lease expense for the six months ended June 30, 2020 and 2019 was $46,420 and $87,433, respectively. The Company is also required to pay its pro rata share of taxes, building maintenance costs, and insurance in according to the lease agreement. </font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">On May 21, 2014, the Company entered into a settlement agreement with the landlord of our previous location at 6500 Hollister Ave., Goleta, CA, to make monthly payments on past due rent totaling $227,052. Under the terms of the agreement, the Company will make monthly payments of $350 on a reduced balance of $40,250. Upon payment of $40,250, the Company will record a gain on extinguishment of debt of $186,802. As of June 30, 2020, the Company recorded the outstanding balance under this settlement agreement as a long-term accrued expense, with the current portion of the debt recorded in accrued expenses. As of June 30, 2020, and December 31, 2019, the Company owed $14,350 and $16,450 on the outstanding reduced payment terms, respectively.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in"><u>Finance Leases</u></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.5in">On August 1, 2017, Parscale Digital signed a lease agreement with Parscale Strategy, a related party, for the use of office equipment and furniture. The lease provides for a term of thirty-six (36) months, at a monthly payment of $3,000, and an option to purchase all items at the end of the lease for one dollar. It is certain that the Company will exercise this purchase option. We have evaluated this lease in accordance with ASC 840-30 and determined that it meets the definition of a finance lease.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-indent: 0.5in">The following is a schedule of the net book value of the finance lease.</p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; border-collapse: collapse; width: 100%"> <tr style="vertical-align: bottom"> <td style="border-bottom: Black 1pt solid; text-align: center">Assets</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">June 30, 2020</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">December 31, 2019</td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="width: 58%; text-align: left; padding-left: 5.4pt">Leased equipment under finance lease,</td> <td style="width: 8%"> </td> <td style="width: 1%; text-align: left">$</td> <td style="width: 11%; text-align: right">100,097</td> <td style="width: 1%; text-align: left"> </td> <td style="width: 8%"> </td> <td style="width: 1%; text-align: left">$</td> <td style="width: 11%; text-align: right">100,097</td> <td style="width: 1%; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left; padding-bottom: 1pt; padding-left: 5.4pt">less accumulated amortization</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">(72,422</td> <td style="padding-bottom: 1pt; text-align: left">)</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">(60,007</td> <td style="padding-bottom: 1pt; text-align: left">)</td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-align: center; padding-bottom: 2.5pt; padding-left: 5.4pt">Net</td> <td style="padding-bottom: 2.5pt"> </td> <td style="border-bottom: Black 2.5pt double; text-align: left">$</td> <td style="border-bottom: Black 2.5pt double; text-align: right">27,675</td> <td style="padding-bottom: 2.5pt; text-align: left"> </td> <td style="padding-bottom: 2.5pt"> </td> <td style="border-bottom: Black 2.5pt double; text-align: left">$</td> <td style="border-bottom: Black 2.5pt double; text-align: right">40,090</td> <td style="padding-bottom: 2.5pt; text-align: left"> </td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt"> </p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; border-collapse: collapse; width: 100%"> <tr style="vertical-align: bottom"> <td style="border-bottom: Black 1pt solid; text-align: center">Liabilities</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">June 30, 2020</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">December 31, 2019</td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="width: 58%; text-align: left; padding-left: 5.4pt">Obligations under finance lease (current)</td> <td style="width: 8%"> </td> <td style="width: 1%; text-align: left">$</td> <td style="width: 11%; text-align: right">2,988</td> <td style="width: 1%; text-align: left"> </td> <td style="width: 8%"> </td> <td style="width: 1%; text-align: left">$</td> <td style="width: 11%; text-align: right">20,654</td> <td style="width: 1%; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left; padding-bottom: 1pt; padding-left: 5.4pt">Obligations under finance lease (noncurrent)</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-align: center; padding-bottom: 2.5pt; padding-left: 5.4pt">Total</td> <td style="padding-bottom: 2.5pt"> </td> <td style="border-bottom: Black 2.5pt double; text-align: left">$</td> <td style="border-bottom: Black 2.5pt double; text-align: right">2,988</td> <td style="padding-bottom: 2.5pt; text-align: left"> </td> <td style="padding-bottom: 2.5pt"> </td> <td style="border-bottom: Black 2.5pt double; text-align: left">$</td> <td style="border-bottom: Black 2.5pt double; text-align: right">20,654</td> <td style="padding-bottom: 2.5pt; text-align: left"> </td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt"> </p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt; text-indent: 0.5in">Below is a reconciliation of leases to the financial statements.</p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; border-collapse: collapse; width: 100%"> <tr style="font: 10pt Times New Roman, Times, Serif; vertical-align: bottom"> <td style="font: 10pt Times New Roman, Times, Serif"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="font: 10pt Times New Roman, Times, Serif; padding-bottom: 1pt"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td colspan="3" style="border-bottom: black 1pt solid; font: 10pt Times New Roman, Times, Serif; text-align: center"><font style="font: 10pt Times New Roman, Times, Serif">ROU Operating Leases</font></td> <td style="font: 10pt Times New Roman, Times, Serif; padding-bottom: 1pt"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td colspan="3" style="border-bottom: black 1pt solid; font: 10pt Times New Roman, Times, Serif; text-align: center"><font style="font: 10pt Times New Roman, Times, Serif">Finance Leases</font></td></tr> <tr style="font: 10pt Times New Roman, Times, Serif; vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="font: 10pt Times New Roman, Times, Serif; width: 62%; padding-left: 5.4pt"><font style="font: 10pt Times New Roman, Times, Serif">Leased asset balance</font></td> <td style="font: 10pt Times New Roman, Times, Serif; width: 6%"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="font: 10pt Times New Roman, Times, Serif; width: 1%"><font style="font: 10pt Times New Roman, Times, Serif">$</font></td> <td style="font: 10pt Times New Roman, Times, Serif; width: 11%; text-align: right"><font style="font: 10pt Times New Roman, Times, Serif">220,338</font></td> <td style="font: 10pt Times New Roman, Times, Serif; width: 1%"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="font: 10pt Times New Roman, Times, Serif; width: 6%"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="font: 10pt Times New Roman, Times, Serif; width: 1%"><font style="font: 10pt Times New Roman, Times, Serif">$</font></td> <td style="font: 10pt Times New Roman, Times, Serif; width: 11%; text-align: right"><font style="font: 10pt Times New Roman, Times, Serif">27,675</font></td> <td style="font: 10pt Times New Roman, Times, Serif; width: 1%"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td></tr> <tr style="font: 10pt Times New Roman, Times, Serif; vertical-align: bottom; background-color: White"> <td style="font: 10pt Times New Roman, Times, Serif; padding-left: 5.4pt"><font style="font: 10pt Times New Roman, Times, Serif">Liability balance</font></td> <td style="font: 10pt Times New Roman, Times, Serif"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="font: 10pt Times New Roman, Times, Serif"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="font: 10pt Times New Roman, Times, Serif; text-align: right"><font style="font: 10pt Times New Roman, Times, Serif">220,338</font></td> <td style="font: 10pt Times New Roman, Times, Serif"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="font: 10pt Times New Roman, Times, Serif"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="font: 10pt Times New Roman, Times, Serif"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="font: 10pt Times New Roman, Times, Serif; text-align: right"><font style="font: 10pt Times New Roman, Times, Serif">2,988</font></td> <td style="font: 10pt Times New Roman, Times, Serif"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td></tr> <tr style="font: 10pt Times New Roman, Times, Serif; vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="font: 10pt Times New Roman, Times, Serif; padding-left: 5.4pt"><font style="font: 10pt Times New Roman, Times, Serif">Cash flow (non-cash)</font></td> <td style="font: 10pt Times New Roman, Times, Serif"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="font: 10pt Times New Roman, Times, Serif"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="font: 10pt Times New Roman, Times, Serif; text-align: right"><font style="font: 10pt Times New Roman, Times, Serif">46,420</font></td> <td style="font: 10pt Times New Roman, Times, Serif"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="font: 10pt Times New Roman, Times, Serif"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="font: 10pt Times New Roman, Times, Serif"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="font: 10pt Times New Roman, Times, Serif; text-align: right"><font style="font: 10pt Times New Roman, Times, Serif">—  </font></td> <td style="font: 10pt Times New Roman, Times, Serif"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td></tr> <tr style="font: 10pt Times New Roman, Times, Serif; vertical-align: bottom; background-color: White"> <td style="font: 10pt Times New Roman, Times, Serif; padding-left: 5.4pt"><font style="font: 10pt Times New Roman, Times, Serif">Interest expense</font></td> <td style="font: 10pt Times New Roman, Times, Serif"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="font: 10pt Times New Roman, Times, Serif"><font style="font: 10pt Times New Roman, Times, Serif">$</font></td> <td style="font: 10pt Times New Roman, Times, Serif; text-align: right"><font style="font: 10pt Times New Roman, Times, Serif">5,901</font></td> <td style="font: 10pt Times New Roman, Times, Serif"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="font: 10pt Times New Roman, Times, Serif"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="font: 10pt Times New Roman, Times, Serif"><font style="font: 10pt Times New Roman, Times, Serif">$</font></td> <td style="font: 10pt Times New Roman, Times, Serif; text-align: right"><font style="font: 10pt Times New Roman, Times, Serif">112</font></td> <td style="font: 10pt Times New Roman, Times, Serif"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td></tr> <tr style="font: 10pt Times New Roman, Times, Serif; vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="font: 10pt Times New Roman, Times, Serif; padding-left: 5.4pt"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="font: 10pt Times New Roman, Times, Serif"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="font: 10pt Times New Roman, Times, Serif"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="font: 10pt Times New Roman, Times, Serif; text-align: right"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="font: 10pt Times New Roman, Times, Serif"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="font: 10pt Times New Roman, Times, Serif"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="font: 10pt Times New Roman, Times, Serif"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="font: 10pt Times New Roman, Times, Serif; text-align: right"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="font: 10pt Times New Roman, Times, Serif"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"> </p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">The following is a schedule, by years, of future minimum lease payments required under the operating and finance leases.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0; text-indent: 0.5in"> </p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; border-collapse: collapse; width: 100%"> <tr style="vertical-align: bottom"> <td colspan="3" style="border-bottom: Black 1pt solid; vertical-align: bottom; text-align: center">Years Ending<br /> December 31,</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">ROU Operating Leases</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">Finance Leases</td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="vertical-align: top; width: 1%; text-align: left"> </td> <td style="vertical-align: top; width: 26%; text-align: left">2020</td> <td style="vertical-align: top; width: 1%; text-align: left"> </td> <td style="width: 8%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 26%; text-align: right">58,800</td> <td style="width: 1%; text-align: left"> </td> <td style="width: 8%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 26%; text-align: right">3,000</td> <td style="width: 1%; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="vertical-align: top; text-align: left"> </td> <td style="vertical-align: top; text-align: left">2021</td> <td style="vertical-align: top; text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">117,600</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="vertical-align: top; text-align: left"> </td> <td style="vertical-align: top; text-align: left">2022</td> <td style="vertical-align: top; text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">68,600</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="vertical-align: top; text-align: left"> </td> <td style="vertical-align: top; text-align: left">2023</td> <td style="vertical-align: top; text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="vertical-align: top; text-align: left"> </td> <td style="vertical-align: top; text-align: left"><font style="font: 10pt Times New Roman, Times, Serif">Thereafter</font></td> <td style="vertical-align: top; padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="vertical-align: top; text-align: left"> </td> <td style="vertical-align: top; text-align: left"><font style="font: 10pt Times New Roman, Times, Serif">Total</font></td> <td style="vertical-align: top; text-align: left"> </td> <td> </td> <td style="text-align: left">$</td> <td style="text-align: right">245,000</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left">$</td> <td style="text-align: right">3,000</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="vertical-align: top; text-align: left"> </td> <td style="vertical-align: top; text-align: left"><font style="font: 10pt Times New Roman, Times, Serif">Less imputed interest</font></td> <td style="vertical-align: top; padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">(24,662</td> <td style="padding-bottom: 1pt; text-align: left">)</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">(12</td> <td style="padding-bottom: 1pt; text-align: left">)</td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="vertical-align: top; text-align: left"> </td> <td style="vertical-align: top; text-align: left"><font style="font: 10pt Times New Roman, Times, Serif">Total liability</font></td> <td style="vertical-align: top; text-align: left"> </td> <td> </td> <td style="text-align: left">$</td> <td style="text-align: right">220,338</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left">$</td> <td style="text-align: right">2,988</td> <td style="text-align: left"> </td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt; text-align: justify; text-indent: 0.5in"><font style="font-weight: normal"> </font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt; text-align: justify; text-indent: 0.5in"><font style="font-weight: normal">Other information related to leases is as follows:</font></p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; border-collapse: collapse; width: 100%"> <tr style="vertical-align: bottom"> <td style="border-bottom: Black 1pt solid; text-align: center">Lease Type</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">Weighted Average Remaining Term</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">Weighted Average Discount Rate (1)</td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="width: 58%; text-align: left; padding-left: 5.4pt">Operating Leases</td> <td style="width: 8%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 11%; text-align: right"><font style="font: 10pt Times New Roman, Times, Serif">2.0 years</font></td> <td style="width: 1%; text-align: left"> </td> <td style="width: 8%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 11%; text-align: right">10</td> <td style="width: 1%; text-align: left">%</td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left; padding-left: 5.4pt">Finance Leases</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"><font style="font: 10pt Times New Roman, Times, Serif">0.1 years</font></td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">10</td> <td style="text-align: left">%</td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt; text-align: justify; text-indent: 0in"><font style="font-weight: normal"> </font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt; text-align: justify; text-indent: 0.25in"><font style="font-weight: normal">(1) This discount rate is consistent with our borrowing rates from various lenders.</font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt; text-align: justify; text-indent: 0.25in"><u>Legal Matters</u></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in"><font style="font-weight: normal">The Company may be involved in legal actions and claims arising in the ordinary course of business, from time to time, none of which at this time the Company considers to be material to the Company’s business or financial condition. </font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in"><font style="font-weight: normal"> </font></p>
</us-gaap:CommitmentsAndContingenciesDisclosureTextBlock>
<us-gaap:AdditionalFinancialInformationDisclosureTextBlock contextRef="From2020-01-01to2020-06-30">
<p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt; text-align: justify">16. SUPPLEMENTAL STATEMENT OF CASH FLOWS INFORMATION</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt; text-align: justify; text-indent: 0.5in">During the six months ended June 30, 2020, there were the following non-cash activities.</p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; width: 100%; margin-top: 0; margin-bottom: 6pt"> <tr style="vertical-align: top"> <td style="width: 0.5in"> </td> <td style="width: 0.25in"><font style="font: 10pt Times New Roman, Times, Serif">-</font></td> <td style="text-align: justify"><font style="font: 10pt Times New Roman, Times, Serif">Certain lenders converted a total of $291,940 of principal, interest and fees, which was converted into 226,300,034 common shares. As a result of these conversions, we recorded a reduction to the derivative liability of $339,105.</font></td></tr> </table> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; width: 100%; margin-top: 0; margin-bottom: 6pt"> <tr style="vertical-align: top"> <td style="width: 0.5in"> </td> <td style="width: 0.25in"><font style="font: 10pt Times New Roman, Times, Serif">-</font></td> <td style="text-align: justify"><font style="font: 10pt Times New Roman, Times, Serif">The values of the ROU operating leases assets and liabilities each declined $46,420, netting to zero on the statement of cash flows.</font></td></tr> </table> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; width: 100%; margin-top: 0; margin-bottom: 6pt"> <tr style="vertical-align: top"> <td style="width: 0.5in"> </td> <td style="width: 0.25in"><font style="font: 10pt Times New Roman, Times, Serif">-</font></td> <td style="text-align: justify"><font style="font: 10pt Times New Roman, Times, Serif">Recorded an initial derivative discount for notes that became convertible during the period, in the amount of $127,273.</font></td></tr> </table> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; width: 100%; margin-top: 0; margin-bottom: 6pt"> <tr style="vertical-align: top"> <td style="width: 0.5in"> </td> <td style="width: 0.25in"><font style="font: 10pt Times New Roman, Times, Serif">-</font></td> <td style="text-align: justify"><font style="font: 10pt Times New Roman, Times, Serif">Related party debt and interest in the amount of $259,698 was exchanged for 2,597 shares of series G preferred stock. See footnote 9 for the details of this exchange.</font></td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0; text-indent: 0.5in">During the six months ended June 30, 2019, there were the following non-cash activities.</p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; width: 100%; margin-top: 0; margin-bottom: 6pt"> <tr style="vertical-align: top"> <td style="width: 0.5in"> </td> <td style="width: 0.25in"><font style="font: 10pt Times New Roman, Times, Serif">-</font></td> <td><font style="font: 10pt Times New Roman, Times, Serif">Recorded the initial values of ROU operating leases, which increased ROU assets by $365,460 and operating lease liability by $365,460, netting to zero on the statement of cash flows.</font></td></tr> </table>
</us-gaap:AdditionalFinancialInformationDisclosureTextBlock>
<us-gaap:SubsequentEventsTextBlock contextRef="From2020-01-01to2020-06-30">
<p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt; text-align: justify">17.  SUBSEQUENT EVENTS</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in"><font style="font-weight: normal">Management has evaluated subsequent events according to ASC TOPIC 855 as of the date of the financial statements and has determined that no subsequent event is reportable.</font></p>
</us-gaap:SubsequentEventsTextBlock>
<us-gaap:ReceivablesPolicyTextBlock contextRef="From2020-01-01to2020-06-30">
<p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify"><u>Accounts Receivable</u></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in"><font style="font-weight: normal">The Company extends credit to its customers, who are located nationwide. Accounts receivable are customer obligations due under normal trade terms. The Company performs continuing credit evaluations of its customers’ financial condition. Management reviews accounts receivable on a regular basis, based on contractual terms and how recently payments have been received to determine if any such amounts will potentially be uncollected. The Company includes any balances that are determined to be uncollectible in its allowance for doubtful accounts. After all attempts to collect a receivable have failed, the receivable is written off. The balance of the allowance account at June 30, 2020 and December 31, 2019 are $77,428 and $118,589 respectively.</font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 20pt"><font style="font-weight: normal; color: #252525">On November 30, 2016, CLWD Operations entered into a 12-month agreement wherein amounts due from our customers were pledged to a third party, in exchange for a borrowing facility in amounts up to a total of $400,000. The agreement was amended on March 23, 2017, which increased the allowable borrowing amount by $100,000, to a maximum of $500,000. On November 30, 2017, the agreement renewed automatically for another twelve months. The proceeds from the facility are determined by the amounts we invoice our customers. We record the amounts due from customers in accounts receivable and the amount due to the third party as a liability, presented under “Lines of credit” on the Balance Sheet. During the term of this facility, the third-party lender has a first priority security interest in CLWD Operations’ assets, and therefore, we will require such third-party lender’s written consent to obligate CLWD Operations’ further or pledge its assets against additional borrowing facilities. Because of this position, it may be difficult for CLWD Operations to secure additional secured borrowing facilities. The cost of this secured borrowing facility is 0.05% of the daily balance. As of </font><font style="font-weight: normal">June 30, 2020<font style="color: #252525">, the balance due from this arrangement was $</font>248,097<font style="color: #252525">. </font></font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 20pt"><font style="font-weight: normal; color: #252525">On October 19, 2017, Parscale Digital entered into a 12-month agreement wherein amounts due from our customers were pledged to a third party, in exchange for a borrowing facility in amounts up to a total of $500,000. The proceeds from the facility are determined by the amounts we invoice our customers. The Company evaluated this facility in accordance with ASC 860, classifying it as a secured borrowing arrangement. We record the amounts due from customers in accounts receivable and the amount due to the third party as a liability, presented as a “Lines of credit” on the Balance Sheet. During the term of this facility, the third-party lender has a first priority security interest in the Parscale Digital, and will, therefore, we will require such third-party lender’s written consent to obligate Parscale Digital further or pledge its assets against additional borrowing facilities. Because of this position, it may be difficult for the Company to secure additional secured borrowing facilities. The cost of this secured borrowing facility is 0.05% of the daily balance. On April 12, 2018, the Company amended the secured borrowing arrangement, which increased the maximum allowable balance by $250,000, to a total of $750,000. As of </font><font style="font-weight: normal">June 30, 2020<font style="color: #252525">, the balance due from this arrangement was zero.</font></font></p> <p style="font: 10pt Times New Roman, Times, Serif; color: #252525; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 20pt"><font style="font-weight: normal">On August 2, 2018, Giles Design Bureau, WebTegrity, and Data Propria entered into 12-month agreements wherein amounts due from our customers were pledged to a third-party, in exchange for borrowing facilities in amounts up to a total of $150,000, $150,000 and $600,000, respectively. The proceeds from the facility are determined by the amounts we invoice our customers. We evaluated these facilities in accordance with ASC 860, classifying as secured borrowing arrangements. We record the amounts due from customers in accounts receivable and the amount due to the third party as a liability, presented under “Lines of credit” on the Balance Sheet. During the term of these facilities, the third-party lender has a first priority security interest in the respective entities, and will, therefore, we will require such third-party lender’s written consent to obligate the entities further or pledge our assets against additional borrowing facilities. Because of this position, it may be difficult for the entities to secure additional secured borrowing facilities. The cost of this secured borrowing facilities is 0.056%, 0.056% and 0.049%, respectively, of the daily balance. As of June 30, 2020, the combined balance due from these arrangement was $148,590</font></p>
</us-gaap:ReceivablesPolicyTextBlock>
<us-gaap:UseOfEstimates contextRef="From2020-01-01to2020-06-30">
<p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt; text-align: justify; text-indent: 0.25in"><font style="font-weight: normal"><u>Use of Estimates</u></font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in"><font style="background-color: white">The preparation of financial statements in conformity with GAAP requires the use of estimates and assumptions by management in determining the reported amounts of assets and liabilities, disclosures of contingent liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates. </font>Estimates are primarily used in our revenue recognition, the allowance for doubtful account receivable, fair value assumptions in accounting for business combinations and analyzing goodwill, intangible assets and long-lived asset impairments and adjustments, the deferred tax valuation allowance, and the fair value of stock options and warrants.</p>
</us-gaap:UseOfEstimates>
<us-gaap:CashAndCashEquivalentsPolicyTextBlock contextRef="From2020-01-01to2020-06-30">
<p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt; text-indent: 0.25in"><u>Cash and Cash Equivalents </u></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">The Company considers all highly liquid investments with an original maturity of six months or less to be cash equivalents. As of June 30, 2020, the Company held cash and cash equivalents in the amount of $184,493, which was held in the Company’s operating bank accounts. Of this amount, none was held in any one account, in amounts exceeding the FDIC insured limit of $250,000.</p>
</us-gaap:CashAndCashEquivalentsPolicyTextBlock>
<us-gaap:PropertyPlantAndEquipmentPolicyTextBlock contextRef="From2020-01-01to2020-06-30">
<p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in"><u>Property and Equipment</u></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">Property and equipment are stated at cost, and are depreciated or amortized using the straight-line method over the following estimated useful lives:</p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse"> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="white-space: nowrap; width: 57%; padding-right: 5.4pt; padding-left: 5.4pt"><font style="font: 10pt Times New Roman, Times, Serif">Furniture, fixtures & equipment</font></td> <td style="white-space: nowrap; width: 10%; padding-right: 5.4pt; padding-left: 5.4pt"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="white-space: nowrap; width: 33%; padding-right: 5.4pt; padding-left: 5.4pt; text-align: right"><font style="font: 10pt Times New Roman, Times, Serif">7 Years</font></td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="white-space: nowrap; padding-right: 5.4pt; padding-left: 5.4pt"><font style="font: 10pt Times New Roman, Times, Serif">Computer equipment</font></td> <td style="white-space: nowrap; padding-right: 5.4pt; padding-left: 5.4pt"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="white-space: nowrap; padding-right: 5.4pt; padding-left: 5.4pt; text-align: right"><font style="font: 10pt Times New Roman, Times, Serif">5 Years</font></td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="white-space: nowrap; padding-right: 5.4pt; padding-left: 5.4pt"><font style="font: 10pt Times New Roman, Times, Serif">Commerce server</font></td> <td style="white-space: nowrap; padding-right: 5.4pt; padding-left: 5.4pt"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="white-space: nowrap; padding-right: 5.4pt; padding-left: 5.4pt; text-align: right"><font style="font: 10pt Times New Roman, Times, Serif">5 Years</font></td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="white-space: nowrap; padding-right: 5.4pt; padding-left: 5.4pt"><font style="font: 10pt Times New Roman, Times, Serif">Computer software</font></td> <td style="white-space: nowrap; padding-right: 5.4pt; padding-left: 5.4pt"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="white-space: nowrap; padding-right: 5.4pt; padding-left: 5.4pt; text-align: right"><font style="font: 10pt Times New Roman, Times, Serif">3 - 5 Years</font></td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="white-space: nowrap; padding-right: 5.4pt; padding-left: 5.4pt"><font style="font: 10pt Times New Roman, Times, Serif">Leasehold improvements</font></td> <td style="white-space: nowrap; padding-right: 5.4pt; padding-left: 5.4pt"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="white-space: nowrap; padding-right: 5.4pt; padding-left: 5.4pt; text-align: right"><font style="font: 10pt Times New Roman, Times, Serif">Length of the lease</font></td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0"> </p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">Depreciation expenses were $20,350 and $21,590 for the six months ended June 30, 2020 and 2019, respectively.</p>
</us-gaap:PropertyPlantAndEquipmentPolicyTextBlock>
<us-gaap:RevenueRecognitionPolicyTextBlock contextRef="From2020-01-01to2020-06-30">
<p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 0.25in; text-align: justify"><u>Revenue Recognition</u></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 0.25in; text-align: justify"> </p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">The Company recognizes income when the service is provided or when product is delivered. We present revenue, net of customer incentives. Most of our income is generated from professional services and site development fees. We provide online marketing services that we purchase from third parties. The gross revenue presented in our statement of operations includes digital advertising revenue. We also offer professional services such as development services.  The fees for development services with multiple deliverables constitute a separate unit of accounting in accordance with ASC 606, which are recognized as the work is performed. Upfront fees for development services or other customer services are deferred until certain implementation or contractual milestones have been achieved. If we have performed work for our clients, but have not invoiced clients for that work, then we record the value of the work on the balance sheet as costs in excess of billings. The terms of services contracts generally are for periods of less than one year. The deferred revenue and customer deposits as of June 30, 2020, and December 31, 2019 were $1,746,406 and $2,080,762, respectively. The costs in excess of billings as of June 30, 2020 and December 31, 2019 was $102,559 and $21,606, respectively.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">We always strive to satisfy our customers by providing superior quality and service. Since we typically bill based on a Time and Materials basis, there are no returns for work delivered. When discrepancies or disagreements arise, we do our best to reconcile those by assessing the situation on a case-by-case basis and determining if any discounts can be given. Historically, no significant discounts have been granted.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">Included in revenue are costs that are reimbursed by our clients, including third party services, such as photographers and stylists, furniture, supplies, and the largest component, digital advertising. We have determined, based on our review of ASC 606-10-55-39, that the amounts classified as reimbursable costs should be recorded as gross revenue, due to the following factors:</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 0.25in; text-align: justify; text-indent: 0.25in"> </p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; width: 100%"> <tr style="vertical-align: top"> <td style="width: 24px; padding-left: 27pt"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="width: 24px; padding-left: 27pt"><font style="font: 10pt Times New Roman, Times, Serif">●</font></td> <td style="padding-left: 27pt; text-align: justify"><font style="font: 10pt Times New Roman, Times, Serif">The Company is primarily in control of the inputs of the project and responsible for the completion of the client contract;</font></td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 27pt"> </p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; width: 100%"> <tr style="vertical-align: top"> <td style="width: 24px; padding-left: 27pt"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="width: 24px; padding-left: 27pt"><font style="font: 10pt Times New Roman, Times, Serif">●</font></td> <td style="padding-left: 27pt; text-align: justify"><font style="font: 10pt Times New Roman, Times, Serif">We have discretion in establishing price; and</font></td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 27pt"> </p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; width: 100%"> <tr style="vertical-align: top"> <td style="width: 24px; padding-left: 27pt"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="width: 24px; padding-left: 27pt"><font style="font: 10pt Times New Roman, Times, Serif">●</font></td> <td style="padding-left: 27pt; text-align: justify"><font style="font: 10pt Times New Roman, Times, Serif">We have discretion in supplier selection.</font></td></tr> </table>
</us-gaap:RevenueRecognitionPolicyTextBlock>
<us-gaap:ResearchAndDevelopmentExpensePolicy contextRef="From2020-01-01to2020-06-30">
<p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in"><u>Research and Development</u></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">Research and development costs are expensed as incurred. Total research and development costs were zero for the six months ended June 30, 2020 and 2019.</p>
</us-gaap:ResearchAndDevelopmentExpensePolicy>
<us-gaap:AdvertisingCostsPolicyTextBlock contextRef="From2020-01-01to2020-06-30">
<p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in"><u>Advertising Costs </u></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">The Company expenses the cost of advertising and promotional materials when incurred. Total advertising costs were $90,357 and $4,797 for the six months ended June 30, 2020 and 2019, respectively.</p>
</us-gaap:AdvertisingCostsPolicyTextBlock>
<us-gaap:FairValueOfFinancialInstrumentsPolicy contextRef="From2020-01-01to2020-06-30">
<p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt; text-align: justify; text-indent: 0.25in"><u>Fair value of financial instruments</u></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.5in">The Company’s financial instruments, including cash and cash equivalents, accounts receivable, accounts payable, and accrued liabilities are carried at cost, which approximates their fair value, due to the relatively short maturity of these instruments. As of June 30, 2020 and December 31, 2019, the Company’s notes payable have stated borrowing rates that are consistent with those currently available to the Company and, accordingly, the Company believes the carrying value of these debt instruments approximates their fair value.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.5in; background-color: white">Fair value is defined as the price to sell an asset or transfer a liability, between market participants at the measurement date. <font style="background-color: white">Fair value measurements assume that the asset or liability is (1) exchanged in an orderly manner, (2) the exchange is in the principal market for that asset or liability, and (3) the market participants are independent, knowledgeable, able and willing to transact an exchange. Fair value accounting and reporting establishes a framework for measuring fair value by creating a hierarchy for observable independent market inputs and unobservable market assumptions and expands disclosures about fair value measurements. Considerable judgment is required to interpret the market data used to develop fair value estimates. As such, the estimates presented herein are not necessarily indicative of the amounts that could be realized in a current exchange. The use of different market assumptions and/or estimation methods could have a material effect on the estimated fair value.</font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 0.25in; text-align: justify; text-indent: 0.25in; background-color: white">ASC Topic 820 established a six-tier fair value hierarchy which prioritizes the inputs used in measuring fair value. The hierarchy gives the highest priority to unadjusted quoted prices in active markets for identical assets or liabilities (level 1measurements) and the lowest priority to unobservable inputs (level 3 measurements). These tiers include:</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 0.25in; text-align: justify; background-color: white"> </p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; width: 100%"> <tr style="vertical-align: top"> <td style="width: 10%; padding-left: 45pt; text-align: justify"><font style="font: 10pt Times New Roman, Times, Serif">·</font></td> <td style="width: 90%; padding-left: 49.4pt; text-align: justify"><font style="font: 10pt Times New Roman, Times, Serif">Level 1, defined as observable inputs such as quoted prices for identical instruments in active markets;</font></td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 45pt; text-align: justify; background-color: white"> </p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; width: 100%"> <tr style="vertical-align: top"> <td style="width: 10%; padding-left: 45pt; text-align: justify"><font style="font: 10pt Times New Roman, Times, Serif">·</font></td> <td style="width: 90%; padding-left: 45pt; text-align: justify"><font style="font: 10pt Times New Roman, Times, Serif">Level 2, defined as inputs other than quoted prices in active markets that are either directly or indirectly observable such as quoted prices for similar instruments in active markets or quoted prices for identical or similar instruments in markets that are not active; and</font></td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 45pt; text-align: justify; background-color: white"> </p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; width: 100%"> <tr style="vertical-align: top"> <td style="width: 10%; padding-left: 45pt; text-align: justify"><font style="font: 10pt Times New Roman, Times, Serif">·</font></td> <td style="width: 90%; padding-left: 45pt; text-align: justify"><font style="font: 10pt Times New Roman, Times, Serif">Level 3, defined as unobservable inputs in which little or no market data exists, therefore requiring an entity to develop its own assumptions, such as valuations derived from valuation techniques in which one or more significant inputs or significant value drivers are unobservable.</font></td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.5in; background-color: white"> </p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.5in; background-color: white"><font style="font: 10pt Times New Roman, Times, Serif">We measure certain financial instruments at fair value on a recurring basis. Assets and liabilities measured at fair value on a recurring basis are as follows at June 30, 2020 and December 31, 2019:<br /> </font> </p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; border-collapse: collapse; width: 100%"> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-decoration: underline; width: 44%; font-weight: bold; padding-bottom: 1pt; padding-left: 5.4pt">June 30, 2020</td> <td style="width: 2%; padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; width: 1%; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; width: 10%; text-align: right"><font style="font: 10pt Times New Roman, Times, Serif">Level 1</font></td> <td style="width: 1%; padding-bottom: 1pt; text-align: left"> </td> <td style="width: 2%; padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; width: 1%; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; width: 10%; text-align: right"><font style="font: 10pt Times New Roman, Times, Serif">Level 2</font></td> <td style="width: 1%; padding-bottom: 1pt; text-align: left"> </td> <td style="width: 2%; padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; width: 1%; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; width: 10%; text-align: right"><font style="font: 10pt Times New Roman, Times, Serif">Level 3</font></td> <td style="width: 1%; padding-bottom: 1pt; text-align: left"> </td> <td style="width: 2%; padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; width: 1%; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; width: 10%; text-align: right"><font style="font: 10pt Times New Roman, Times, Serif">Total</font></td> <td style="width: 1%; padding-bottom: 1pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-decoration: underline; padding-bottom: 1pt; padding-left: 5.4pt">Assets</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-align: left; padding-bottom: 1pt; padding-left: 5.4pt">  Total assets measured at fair value</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="padding-left: 5.4pt"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-decoration: underline; padding-left: 5.4pt">Liabilities</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left; padding-bottom: 1pt; padding-left: 5.4pt">  Derivative liability</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-align: left; padding-bottom: 1pt; padding-left: 5.4pt">  Total liabilities measured at fair value</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.5in; background-color: white"> </p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; border-collapse: collapse; width: 100%"> <tr style="vertical-align: bottom"> <td style="border-bottom: Black 1pt solid; font-weight: bold">December 31, 2019</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: right">Level 1</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: right">Level 2</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: right">Level 3</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: right">Total</td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-decoration: underline; padding-bottom: 1pt; padding-left: 5.4pt">Assets</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left; padding-bottom: 1pt; padding-left: 5.4pt">  Total assets measured at fair value</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="padding-left: 5.4pt"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-decoration: underline; padding-left: 5.4pt">Liabilities</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="width: 44%; text-align: left; padding-bottom: 1pt; padding-left: 5.4pt">  Derivative liability</td> <td style="width: 2%; padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; width: 1%; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; width: 10%; text-align: right">—  </td> <td style="width: 1%; padding-bottom: 1pt; text-align: left"> </td> <td style="width: 2%; padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; width: 1%; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; width: 10%; text-align: right">—  </td> <td style="width: 1%; padding-bottom: 1pt; text-align: left"> </td> <td style="width: 2%; padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; width: 1%; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; width: 10%; text-align: right">342,850</td> <td style="width: 1%; padding-bottom: 1pt; text-align: left"> </td> <td style="width: 2%; padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; width: 1%; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; width: 10%; text-align: right">342,850</td> <td style="width: 1%; padding-bottom: 1pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left; padding-bottom: 1pt; padding-left: 5.4pt">  Total liabilities measured at fair value</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">342,850</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">342,850</td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; background-color: white"> </p>
</us-gaap:FairValueOfFinancialInstrumentsPolicy>
<us-gaap:ImpairmentOrDisposalOfLongLivedAssetsPolicyTextBlock contextRef="From2020-01-01to2020-06-30">
<p style="font: 10pt Times New Roman, Times, Serif; color: #252525; margin: 0 0 6pt 0.25in; text-align: justify"><u>Impairment of Long-Lived Assets</u></p> <p style="font: 10pt Times New Roman, Times, Serif; color: #252525; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">The Company reviews its long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount of the assets may not be fully recoverable. To determine recoverability of a long-lived asset, management evaluates whether the estimated future undiscounted net cash flows from the asset are less than its carrying amount. If impairment is indicated, the long-lived asset would be written down to fair value. Fair value is determined by an evaluation of available price information at which assets could be bought or sold, including quoted market prices, if available, or the present value of the estimated future cash flows based on reasonable and supportable assumptions.</p>
</us-gaap:ImpairmentOrDisposalOfLongLivedAssetsPolicyTextBlock>
<us-gaap:GoodwillAndIntangibleAssetsIntangibleAssetsIndefiniteLivedPolicy contextRef="From2020-01-01to2020-06-30">
<p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify"><u>Indefinite Lived Intangibles and Goodwill Assets</u> </p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">The Company accounts for business combinations under the acquisition method of accounting in accordance with ASC 805, “Business Combinations,” where the total purchase price is allocated to the tangible and identified intangible assets acquired and liabilities assumed based on their estimated fair values. Significant estimates in valuing certain intangible assets include, but are not limited to, future expected cash flows from acquired customer lists, acquired technology, and trade names from a market participant perspective, useful lives and discount rates. Management’s estimates of fair value are based upon assumptions believed to be reasonable, but which are inherently uncertain and unpredictable and, as a result, actual results may differ from estimates. The purchase price is allocated using the information currently available, and may be adjusted, up to one year from acquisition date, after obtaining more information regarding, among other things, asset valuations, liabilities assumed and revisions to preliminary estimates. The purchase price in excess of the fair value of the tangible and identified intangible assets acquired less liabilities assumed is recognized as goodwill.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 0.25in; text-align: justify; text-indent: 0.25in">The Company tests for indefinite lived intangibles and goodwill impairment in the fourth quarter of each year and whenever events or circumstances indicate that the carrying amount of the asset exceeds its fair value and may not be recoverable. In accordance with its policies, the Company performed a qualitative assessment of indefinite lived intangibles and goodwill at December 31, 2019 and determined the fair value of each intangible asset and goodwill exceeded the respective carrying values. Therefore, no impairment of indefinite lived intangibles and goodwill was recognized.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 0.25in; text-align: justify; text-indent: 0.25in"> </p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 0.25in; text-align: justify; text-indent: 0.25in">The impairment test conducted by the Company includes a six-step approach to determine whether it is more likely than not that impairment exists. If it is determined, after step one, that it is not more likely than not, that impairment exists, then no further analysis is conducted. The six steps are as follows:</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 0.25in; text-align: justify; text-indent: 0.25in"> </p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; width: 100%"> <tr style="vertical-align: top"> <td style="width: 72px"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="width: 24px"><font style="font: 10pt Times New Roman, Times, Serif">1.</font></td> <td style="text-align: justify"><font style="font: 10pt Times New Roman, Times, Serif">Based on the totality of qualitative factors, determine whether the carrying amount of the intangible asset may not be recoverable. Qualitative factors and key assumptions reviewed include the following:</font></td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0"> </p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; width: 100%"> <tr style="vertical-align: top"> <td style="width: 120px"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="width: 24px"><font style="font: 10pt Times New Roman, Times, Serif">●</font></td> <td style="text-align: justify"><font style="font: 10pt Times New Roman, Times, Serif">Increases in costs, such as labor, materials or other costs that could negatively affect future cash flows. The Company assumed that costs associated with labor, materials, and other costs should be consistent with fair market levels. If the costs were materially higher than fair market levels, then such costs may adversely affect the future cash flows of the Company or reporting units. </font></td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0"> </p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; width: 100%"> <tr style="vertical-align: top"> <td style="width: 120px"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="width: 24px"><font style="font: 10pt Times New Roman, Times, Serif">●</font></td> <td style="text-align: justify"><font style="font: 10pt Times New Roman, Times, Serif">Financial performance, such as negative or declining cash flows, or reductions in revenue may adversely affect recoverability of the recorded value of the intangible assets. During our analysis, the Company assumes that revenues should remain relatively consistent or show gradual growth month-to-month and quarter-to-quarter. If we report revenue declines, instead of increases or flat levels, then such condition may adversely affect the future cash flows of the Company or reporting units.</font></td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0"> </p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; width: 100%"> <tr style="vertical-align: top"> <td style="width: 120px"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="width: 24px"><font style="font: 10pt Times New Roman, Times, Serif">●</font></td> <td style="text-align: justify"><font style="font: 10pt Times New Roman, Times, Serif">Legal, regulatory, contractual, political, business or other factors that could affect future cash flows. During our analysis, the Company assumes that the legal, regulatory, political or business conditions should remain consistent, without placing material pressure on the Company or any of its reporting units. If such conditions were to become materially different than what has been experienced historically, then such conditions may adversely affect the future cash flows of the Company or reporting units. </font></td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0"> </p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; width: 100%"> <tr style="vertical-align: top"> <td style="width: 120px"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="width: 24px"><font style="font: 10pt Times New Roman, Times, Serif">●</font></td> <td style="text-align: justify"><font style="font: 10pt Times New Roman, Times, Serif">Entity-specific events such as losses of management, key personnel, or customers, may adversely affect future cash flows. During our analysis, the Company assumes that members of management, key personnel, and customers will remain consistent period-over-period. If not effectively replaced, the loss of members of management and key employees could adversely affect operations, culture, morale and overall success of the company. In addition, if material revenue from key customers is lost and not replaced, then future cash flows will be adversely affected. </font></td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0"> </p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; width: 100%"> <tr style="vertical-align: top"> <td style="width: 120px"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="width: 24px"><font style="font: 10pt Times New Roman, Times, Serif">●</font></td> <td style="text-align: justify"><font style="font: 10pt Times New Roman, Times, Serif">Industry or market considerations, such as competition, changes in the market, changes in customer dependence on our service offering, or obsolescence could adversely affect the Company or its reporting units. We understand that the market we serve are constantly changing, requiring us to change with it. During our analysis, we assume that we will address new opportunities in service offering and industries served. If we do not make such changes, then we may experience declines in revenue and cash flow, making it difficult to re-capture market share. </font></td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0"> </p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; width: 100%"> <tr style="vertical-align: top"> <td style="width: 120px"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="width: 24px"><font style="font: 10pt Times New Roman, Times, Serif">●</font></td> <td style="text-align: justify"><font style="font: 10pt Times New Roman, Times, Serif">Macroeconomic conditions such as deterioration in general economic conditions or limitations on accessing capital could adversely affect the Company. During our analysis, we acknowledge that macroeconomic factors, such as the economy, may affect our business plan because our customers may reduce budgets for our services. If there are material declines in the economy, which lead to reductions in revenue then such conditions may adversely affect the Company.</font></td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0"> </p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; width: 100%"> <tr style="vertical-align: top"> <td style="width: 72px"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="width: 24px"><font style="font: 10pt Times New Roman, Times, Serif">2.</font></td> <td style="text-align: justify"><font style="font: 10pt Times New Roman, Times, Serif">Compare the carrying amount of the intangible asset to the fair value.</font></td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0"> </p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; width: 100%"> <tr style="vertical-align: top"> <td style="width: 72px"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="width: 24px"><font style="font: 10pt Times New Roman, Times, Serif">3.</font></td> <td style="text-align: justify"><font style="font: 10pt Times New Roman, Times, Serif">If the carrying amount is greater than the fair value, then the carrying amount is reduced to reflect fair value.</font></td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 0.25in; text-align: justify; text-indent: 0.25in"> </p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">In accordance with its policies, the Company performed a qualitative assessment of indefinite lived intangibles and goodwill at December 31, 2019 and determined there was impairment of indefinite lived intangibles and goodwill from our Parscale Media and Parscale Creative acquisitions. Accordingly, all intangible assets and goodwill related to the Parscale Media and Parscale Creative acquisitions have been written off, amounting to $744,444 for Parscale Media and $6,016,323 for Parscale Creative. This amount reduced the consolidated balances of Parscale Digital, as outlined below. This amount is included in Operating Expenses on the Income Statement, for the year ended December 31, 2019. An impairment assessment was also conducted during the year ended December 31, 2019 related to the WebTegrity acquisition and determined that no impairment of intangible assets or goodwill was necessary.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 0.25in; text-align: justify; text-indent: 0.25in">Goodwill and Intangible assets are comprised of the following, presented as net of amortization:</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 0.25in; text-align: justify; text-indent: 0.25in"> </p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; border-collapse: collapse; width: 100%"> <tr style="vertical-align: bottom"> <td> </td> <td style="font-weight: bold; padding-bottom: 1pt"> </td> <td colspan="15" style="border-bottom: Black 1pt solid; font-weight: bold; text-align: center">June 30, 2020</td></tr> <tr style="vertical-align: bottom"> <td> </td> <td style="font-weight: bold; padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; font-weight: bold; text-align: center">Parscale Digital</td> <td style="font-weight: bold; padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; font-weight: bold; text-align: center">WebTegrity</td> <td style="font-weight: bold; padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; font-weight: bold; text-align: center">CloudCommerce</td> <td style="font-weight: bold; padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; font-weight: bold; text-align: center">Total</td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="width: 44%; text-align: left; text-indent: -40.5pt; padding-left: 40.5pt">Customer list</td> <td style="width: 2%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 10%; text-align: right">—  </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 2%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 10%; text-align: right">28,642</td> <td style="width: 1%; text-align: left"> </td> <td style="width: 2%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 10%; text-align: right">—  </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 2%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 10%; text-align: right">28,642</td> <td style="width: 1%; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left">Non-compete agreement</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-align: left">Domain name and trademark</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">26,926</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">26,926</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left">Brand name</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">130,000</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">130,000</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="padding-bottom: 1pt">Goodwill</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">430,000</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">430,000</td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="padding-bottom: 1pt">Total</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">588,642</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">26,926</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">615,568</td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"> </p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"> </p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; border-collapse: collapse; width: 100%"> <tr style="vertical-align: bottom"> <td> </td> <td style="font-weight: bold; padding-bottom: 1pt"> </td> <td colspan="15" style="border-bottom: Black 1pt solid; font-weight: bold; text-align: center">December 31, 2019</td></tr> <tr style="vertical-align: bottom"> <td> </td> <td style="font-weight: bold; padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; font-weight: bold; text-align: center">Parscale Digital</td> <td style="font-weight: bold; padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; font-weight: bold; text-align: center">WebTegrity</td> <td style="font-weight: bold; padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; font-weight: bold; text-align: center">CloudCommerce</td> <td style="font-weight: bold; padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; font-weight: bold; text-align: center">Total</td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="width: 44%; text-align: left">Customer list</td> <td style="width: 2%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 10%; text-align: right">—  </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 2%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 10%; text-align: right">71,606</td> <td style="width: 1%; text-align: left"> </td> <td style="width: 2%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 10%; text-align: right">—  </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 2%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 10%; text-align: right">71,606</td> <td style="width: 1%; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left">Non-compete agreement</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-align: left">Domain name and trademark</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">27,271</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">27,271</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left">Brand name</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">130,000</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">130,000</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="padding-bottom: 1pt">Goodwill</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">430,000</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">430,000</td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="padding-bottom: 1pt">Total</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">631,606</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">27,271</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">658,877</td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"> </p>
</us-gaap:GoodwillAndIntangibleAssetsIntangibleAssetsIndefiniteLivedPolicy>
<us-gaap:BusinessCombinationsPolicy contextRef="From2020-01-01to2020-06-30">
<p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify"><u>Business Combinations</u> </p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">The acquisition of subsidiaries is accounted for using the purchase method. The cost of the acquisition is measured at the aggregate of the fair value, at the acquisition date, of assets received, liabilities incurred or assumed, and equity instruments issued by the Company in exchange for control of the acquiree. Any costs directly attributable to the business combination are expensed in the period incurred. The acquiree’s identifiable assets and liabilities are recognized at their fair values at the acquisition date.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">Goodwill arising on acquisition is recognized as an asset and initially measured at cost, being the excess of the cost of the business combination over the Company’s interest in the net fair value of the identifiable assets, liabilities and contingent liabilities recognized.</p>
</us-gaap:BusinessCombinationsPolicy>
<us-gaap:ConcentrationRiskCreditRisk contextRef="From2020-01-01to2020-06-30">
<p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify"><font style="font-weight: normal"><u>Concentrations of Business and Credit Risk</u></font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">The Company operates in a single industry segment. The Company markets its services to companies and individuals in many industries and geographic locations. The Company’s operations are subject to rapid technological advancement and intense competition. Accounts receivable represent financial instruments with potential credit risk. The Company typically offers its customers credit terms. The Company makes periodic evaluations of the credit worthiness of its enterprise customers and other than obtaining deposits pursuant to its policies, it generally does not require collateral. In the event of nonpayment, the Company has the ability to terminate services. As of June 30, 2020, the Company held cash and cash equivalents in the amount of $184,493, which was held in the operating bank accounts. Of this amount, none was held in any one account, in amounts exceeding the FDIC insured limit of $250,000. For further discussion on concentrations see footnote 14.</p>
</us-gaap:ConcentrationRiskCreditRisk>
<us-gaap:ShareBasedCompensationOptionAndIncentivePlansPolicy contextRef="From2020-01-01to2020-06-30">
<p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt; text-align: justify; text-indent: 0.25in"><u>Stock-Based Compensation</u></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">The Company addressed the accounting for share-based payment transactions in which an enterprise receives employee services in exchange for either equity instruments of the enterprise or liabilities that are based on the fair value of the enterprise’s equity instruments or that may be settled by the issuance of such equity instruments. The transactions are accounted for using a fair-value-based method and recognized as expenses in our statement of operations.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">Stock-based compensation expense recognized during the period is based on the value of the portion of stock-based payment awards that is ultimately expected to vest. Stock-based compensation expense recognized in the consolidated statement of operations during the six months ended June 30, 2020, included compensation expense for the stock-based payment awards granted prior to, but not yet vested, as of June 30, 2020 based on the grant date fair value estimated. Stock-based compensation expense recognized in the consolidated statement of operations for the six months ended June 30, 2020 is based on awards ultimately expected to vest or has been reduced for estimated forfeitures. Forfeitures are estimated at the time of grant and revised, if necessary, in subsequent periods if actual forfeitures differ from those estimates. The stock-based compensation expense recognized in the consolidated statements of operations during the six months ended June 30, 2020 and 2019 were $228,376 and $163,644, respectively.</p>
</us-gaap:ShareBasedCompensationOptionAndIncentivePlansPolicy>
<us-gaap:EarningsPerSharePolicyTextBlock contextRef="From2020-01-01to2020-06-30">
<p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify"><u>Basic and Diluted Net Income (Loss) per Share Calculations</u></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">Income (Loss) per Share dictates the calculation of basic earnings per share and diluted earnings per share. Basic earnings per share are computed by dividing income available to common shareholders by the weighted-average number of common shares available. Diluted earnings per share is computed similar to basic earnings per share except that the denominator is increased to include the number of additional common shares that would have been outstanding if the potential common shares had been issued and if the additional common shares were dilutive. The shares for employee options, warrants and convertible notes were used in the calculation of the income per share.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">For the six months ended June 30, 2020, the Company has excluded 36,563,715 shares of common stock underlying options, 10,000 Series A Preferred shares convertible into 100,000,000 shares of common stock, 18,025 Series B Preferred shares convertible into 450,625,000 shares of common stock, 14,425 Series C Preferred shares convertible into 144,250,000 shares of common stock, 90,000 Series D Preferred shares convertible into 225,000,000 shares of common stock, 10,000 Series E Preferred shares convertible into 20,000,000 shares of common stock, 2,597 Series G Preferred shares convertible into 136,684,211 shares of common stock and 17,884,300 shares of common stock underlying $178,843 in convertible notes, because their impact on the loss per share is anti-dilutive.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">For the six months ended June 30, 2019, the Company has excluded 151,475,799 shares of common stock underlying options, 10,000 Series A Preferred shares convertible into 100,000,000 shares of common stock, 18,025 Series B Preferred shares convertible into 450,625,000 shares of common stock, 14,425 Series C Preferred shares convertible into 144,250,000 shares of common stock, 90,000 Series D Preferred shares convertible into 225,000,000 shares of common stock, 10,000 Series E Preferred shares convertible into 20,000,000 shares of common stock and 76,353,409 shares of common stock underlying $657,393 in convertible notes, because their impact on the loss per share is anti-dilutive.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">Dilutive per share amounts are computed using the weighted-average number of common shares outstanding and potentially dilutive securities, using the treasury stock method if their effect would be dilutive.</p>
</us-gaap:EarningsPerSharePolicyTextBlock>
<CLWD:AccountingForDerivatives contextRef="From2020-01-01to2020-06-30">
<p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in"><u>Accounting for Derivatives</u></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify">The Company evaluates all of its financial instruments to determine if such instruments are derivatives or contain features that qualify as embedded derivatives. For derivative financial instruments that are accounted for as liabilities, the derivative instrument is initially recorded at its fair value and is then re-valued at each reporting date, with changes in the fair value reported in the statements of operations. For stock-based derivative financial instruments, the Company uses a probability weighted average series Binomial lattice formula pricing models to value the derivative instruments at inception and on subsequent valuation dates.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify">The classification of derivative instruments, including whether such instruments should be recorded as liabilities or as equity, is evaluated at the end of each reporting period. Derivative instrument liabilities are classified in the balance sheet as current or non-current based on whether or not net-cash settlement of the derivative instrument could be required within 12 months of the balance sheet date.</p>
</CLWD:AccountingForDerivatives>
<us-gaap:NewAccountingPronouncementsPolicyPolicyTextBlock contextRef="From2020-01-01to2020-06-30">
<p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify"><u>Recently Adopted Accounting Pronouncements</u></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">The Company does not elect to delay complying with any new or revised accounting standards, but to apply all standards required of public companies, according to those required application dates.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">Management reviewed accounting pronouncements issued during the quarter ended June 30, 2020, and no pronouncements were adopted during the period.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.5in">Management reviewed accounting pronouncements issued during the year ended December 31, 2019, and the following pronouncements were adopted during the period.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in"><font style="background-color: white">In February 2016, the FASB issued ASU No. 2016-02, </font>Leases<font style="background-color: white"> (“ASU 2016-02”). Under ASU 2016-02, lessees recognize a right-of-use asset and a </font>lease<font style="background-color: white"> liability for all of their </font>leases<font style="background-color: white">, other than those that meet the definition of a short-term </font>lease<font style="background-color: white">. For income statement purposes, </font>leases<font style="background-color: white"> must be classified as either operating or finance. Operating </font>leases<font style="background-color: white"> will result in straight-line expense, similar to current operating </font>leases<font style="background-color: white">, while finance </font>leases<font style="background-color: white"> will result in a front-loaded pattern, similar to current capital </font>leases. We adopted Topic 842 effective January 1, 2019 and elected certain available transitional practical expedients. This adoption resulted in right-of-use assets, in the amount of $266,758 and operating lease liability, in the amount of $266,758, to be added to the December 31, 2019 balance sheet. These additions are the result of an office lease in San Antonio. In the prior year, the Company disclosed capital lease obligations, which has been changed to finance lease obligation in the current year, as a result of this adoption. As of June 30, 2020 and December 31, 2019, the finance lease obligation totaled $2,988 and $20,654, respectively.</p>
</us-gaap:NewAccountingPronouncementsPolicyPolicyTextBlock>
<us-gaap:DescriptionOfNewAccountingPronouncementsNotYetAdopted contextRef="From2020-01-01to2020-06-30">
<p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify"><u>Recently Issued Accounting Pronouncements Not Yet Adopted</u></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in"><font style="background-color: white">In June 2016, the FASB issued Accounting Standards Update No. 2016-13 (ASU 2016-13) "Financial Instruments-Credit Losses (Topic 326): Measurement of Credit Losses on Financial Instruments" which requires the measurement and recognition of expected credit losses for financial assets held at amortized cost. ASU 2016-13 replaces the existing incurred loss impairment model with an expected loss methodology, which will result in more timely recognition of credit losses. ASU 2016-13 is effective for annual reporting periods, and interim periods within those years, beginning after December 15, 2019. We are currently in the process of evaluating the impact of the adoption of ASU 2016-13 on our consolidated financial statements.</font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in">In January 2017, the FASB issued 2017-04, Intangibles <i>- Goodwill and Other</i> (Topic 350): Simplifying the Test for Goodwill Impairment. The amendments in this ASU simplify the subsequent measurement of goodwill by eliminating Step 2 from the goodwill impairment test and eliminating the requirement for a reporting unit with a zero or negative carrying amount to perform a qualitative assessment. Instead, under this pronouncement, an entity would perform its annual, or interim, goodwill impairment test by comparing the fair value of a reporting unit with its carrying amount and would recognize an impairment change for the amount by which the carrying amount exceeds the reporting unit’s fair value; however, the loss recognized is not to exceed the total amount of goodwill allocated to that reporting unit. In addition, income tax effects will be considered, if applicable. This ASU is effective for fiscal years, and interim periods within those fiscal years, beginning after December 15, 2019. Early adoption is permitted. The Company is currently evaluating the impact of this ASU on its consolidated financial statements and related disclosures.</p>
</us-gaap:DescriptionOfNewAccountingPronouncementsNotYetAdopted>
<us-gaap:IncomeTaxPolicyTextBlock contextRef="From2020-01-01to2020-06-30">
<p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in"><u>Income Taxes</u></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in"><font style="font-weight: normal">The Company uses the asset and liability method of accounting for income taxes. Deferred tax assets and liabilities are recognized for the future tax consequences attributable to financial statements carrying amounts of existing assets and liabilities and their respective tax bases and operating loss and tax credit carry-forwards. The measurement of deferred tax assets and liabilities is based on provisions of applicable tax law. The measurement of deferred tax assets is reduced, if necessary, by a valuation allowance based on the amount of tax benefits that, based on available evidence, is not expected to be realized. The six months ended June 30, 2020, we used the federal tax rate of 21% in our determination of the deferred tax assets and liabilities balances.</font></p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; border-collapse: collapse; width: 100%"> <tr style="vertical-align: bottom"> <td> </td> <td> </td> <td colspan="3" style="text-align: center">For the six months ended</td></tr> <tr style="vertical-align: bottom"> <td> </td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">June 30, 2020</td></tr> <tr style="vertical-align: bottom"> <td> </td> <td> </td> <td colspan="3"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-align: left; padding-left: 5.4pt">Current tax provision:</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="padding-left: 5.4pt">    Federal</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-align: left; padding-bottom: 1pt; padding-left: 5.4pt">          Taxable income</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left; padding-left: 5.4pt">          Total current tax provision</td> <td> </td> <td style="text-align: left">$</td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="padding-left: 5.4pt"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left; padding-left: 5.4pt">Deferred tax provision:</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="padding-left: 5.4pt">    Federal</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="width: 71%; text-align: left; padding-left: 5.4pt">          Loss carryforwards</td> <td style="width: 10%"> </td> <td style="width: 1%; text-align: left">$</td> <td style="width: 17%; text-align: right">3,294,552</td> <td style="width: 1%; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-align: left; padding-bottom: 1pt; padding-left: 5.4pt">          Change in valuation allowance</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">(3,294,552</td> <td style="padding-bottom: 1pt; text-align: left">)</td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left; padding-bottom: 1pt; padding-left: 5.4pt">          Total deferred tax provision</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt; text-align: justify; text-indent: 0in"><font style="font-weight: normal"> </font></p>
</us-gaap:IncomeTaxPolicyTextBlock>
<us-gaap:PropertyPlantAndEquipmentTextBlock contextRef="From2020-01-01to2020-06-30">
<p style="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-right: 0; text-align: justify">Property and equipment are stated at cost, and are depreciated or amortized using the straight-line method over the following estimated useful lives:</p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse"> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="white-space: nowrap; width: 57%; padding-right: 5.4pt; padding-left: 5.4pt"><font style="font: 10pt Times New Roman, Times, Serif">Furniture, fixtures & equipment</font></td> <td style="white-space: nowrap; width: 10%; padding-right: 5.4pt; padding-left: 5.4pt"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="white-space: nowrap; width: 33%; padding-right: 5.4pt; padding-left: 5.4pt; text-align: right"><font style="font: 10pt Times New Roman, Times, Serif">7 Years</font></td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="white-space: nowrap; padding-right: 5.4pt; padding-left: 5.4pt"><font style="font: 10pt Times New Roman, Times, Serif">Computer equipment</font></td> <td style="white-space: nowrap; padding-right: 5.4pt; padding-left: 5.4pt"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="white-space: nowrap; padding-right: 5.4pt; padding-left: 5.4pt; text-align: right"><font style="font: 10pt Times New Roman, Times, Serif">5 Years</font></td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="white-space: nowrap; padding-right: 5.4pt; padding-left: 5.4pt"><font style="font: 10pt Times New Roman, Times, Serif">Commerce server</font></td> <td style="white-space: nowrap; padding-right: 5.4pt; padding-left: 5.4pt"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="white-space: nowrap; padding-right: 5.4pt; padding-left: 5.4pt; text-align: right"><font style="font: 10pt Times New Roman, Times, Serif">5 Years</font></td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="white-space: nowrap; padding-right: 5.4pt; padding-left: 5.4pt"><font style="font: 10pt Times New Roman, Times, Serif">Computer software</font></td> <td style="white-space: nowrap; padding-right: 5.4pt; padding-left: 5.4pt"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="white-space: nowrap; padding-right: 5.4pt; padding-left: 5.4pt; text-align: right"><font style="font: 10pt Times New Roman, Times, Serif">3 - 5 Years</font></td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="white-space: nowrap; padding-right: 5.4pt; padding-left: 5.4pt"><font style="font: 10pt Times New Roman, Times, Serif">Leasehold improvements</font></td> <td style="white-space: nowrap; padding-right: 5.4pt; padding-left: 5.4pt"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="white-space: nowrap; padding-right: 5.4pt; padding-left: 5.4pt; text-align: right"><font style="font: 10pt Times New Roman, Times, Serif">Length of the lease</font></td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0"> </p>
</us-gaap:PropertyPlantAndEquipmentTextBlock>
<us-gaap:ScheduleOfFairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisTableTextBlock contextRef="From2020-01-01to2020-06-30">
<p style="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-right: 0; margin-bottom: 0pt; text-align: justify; background-color: white"><font style="font: 10pt Times New Roman, Times, Serif">Assets and liabilities measured at fair value on a recurring basis are as follows at June 30, 2020 and December 31, 2019:<br /> </font> </p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; border-collapse: collapse; width: 100%"> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-decoration: underline; width: 44%; font-weight: bold; padding-bottom: 1pt; padding-left: 5.4pt">June 30, 2020</td> <td style="width: 2%; padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; width: 1%; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; width: 10%; text-align: right"><font style="font: 10pt Times New Roman, Times, Serif">Level 1</font></td> <td style="width: 1%; padding-bottom: 1pt; text-align: left"> </td> <td style="width: 2%; padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; width: 1%; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; width: 10%; text-align: right"><font style="font: 10pt Times New Roman, Times, Serif">Level 2</font></td> <td style="width: 1%; padding-bottom: 1pt; text-align: left"> </td> <td style="width: 2%; padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; width: 1%; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; width: 10%; text-align: right"><font style="font: 10pt Times New Roman, Times, Serif">Level 3</font></td> <td style="width: 1%; padding-bottom: 1pt; text-align: left"> </td> <td style="width: 2%; padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; width: 1%; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; width: 10%; text-align: right"><font style="font: 10pt Times New Roman, Times, Serif">Total</font></td> <td style="width: 1%; padding-bottom: 1pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-decoration: underline; padding-bottom: 1pt; padding-left: 5.4pt">Assets</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-align: left; padding-bottom: 1pt; padding-left: 5.4pt">  Total assets measured at fair value</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="padding-left: 5.4pt"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-decoration: underline; padding-left: 5.4pt">Liabilities</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left; padding-bottom: 1pt; padding-left: 5.4pt">  Derivative liability</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-align: left; padding-bottom: 1pt; padding-left: 5.4pt">  Total liabilities measured at fair value</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.5in; background-color: white"> </p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; border-collapse: collapse; width: 100%"> <tr style="vertical-align: bottom"> <td style="border-bottom: Black 1pt solid; font-weight: bold">December 31, 2019</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: right">Level 1</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: right">Level 2</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: right">Level 3</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: right">Total</td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-decoration: underline; padding-bottom: 1pt; padding-left: 5.4pt">Assets</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left; padding-bottom: 1pt; padding-left: 5.4pt">  Total assets measured at fair value</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="padding-left: 5.4pt"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-decoration: underline; padding-left: 5.4pt">Liabilities</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="width: 44%; text-align: left; padding-bottom: 1pt; padding-left: 5.4pt">  Derivative liability</td> <td style="width: 2%; padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; width: 1%; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; width: 10%; text-align: right">—  </td> <td style="width: 1%; padding-bottom: 1pt; text-align: left"> </td> <td style="width: 2%; padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; width: 1%; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; width: 10%; text-align: right">—  </td> <td style="width: 1%; padding-bottom: 1pt; text-align: left"> </td> <td style="width: 2%; padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; width: 1%; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; width: 10%; text-align: right">342,850</td> <td style="width: 1%; padding-bottom: 1pt; text-align: left"> </td> <td style="width: 2%; padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; width: 1%; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; width: 10%; text-align: right">342,850</td> <td style="width: 1%; padding-bottom: 1pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left; padding-bottom: 1pt; padding-left: 5.4pt">  Total liabilities measured at fair value</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">342,850</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">342,850</td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; background-color: white"> </p>
</us-gaap:ScheduleOfFairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisTableTextBlock>
<us-gaap:ScheduleOfIntangibleAssetsAndGoodwillTableTextBlock contextRef="From2020-01-01to2020-06-30">
<p style="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-right: 0; margin-bottom: 0; text-align: justify">Goodwill and Intangible assets are comprised of the following, presented as net of amortization:</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 0.25in; text-align: justify; text-indent: 0.25in"> </p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; border-collapse: collapse; width: 100%"> <tr style="vertical-align: bottom"> <td> </td> <td style="font-weight: bold; padding-bottom: 1pt"> </td> <td colspan="15" style="border-bottom: Black 1pt solid; font-weight: bold; text-align: center">June 30, 2020</td></tr> <tr style="vertical-align: bottom"> <td> </td> <td style="font-weight: bold; padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; font-weight: bold; text-align: center">Parscale Digital</td> <td style="font-weight: bold; padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; font-weight: bold; text-align: center">WebTegrity</td> <td style="font-weight: bold; padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; font-weight: bold; text-align: center">CloudCommerce</td> <td style="font-weight: bold; padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; font-weight: bold; text-align: center">Total</td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="width: 44%; text-align: left; text-indent: -40.5pt; padding-left: 40.5pt">Customer list</td> <td style="width: 2%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 10%; text-align: right">—  </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 2%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 10%; text-align: right">28,642</td> <td style="width: 1%; text-align: left"> </td> <td style="width: 2%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 10%; text-align: right">—  </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 2%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 10%; text-align: right">28,642</td> <td style="width: 1%; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left">Non-compete agreement</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-align: left">Domain name and trademark</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">26,926</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">26,926</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left">Brand name</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">130,000</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">130,000</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="padding-bottom: 1pt">Goodwill</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">430,000</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">430,000</td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="padding-bottom: 1pt">Total</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">588,642</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">26,926</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">615,568</td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"> </p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"> </p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; border-collapse: collapse; width: 100%"> <tr style="vertical-align: bottom"> <td> </td> <td style="font-weight: bold; padding-bottom: 1pt"> </td> <td colspan="15" style="border-bottom: Black 1pt solid; font-weight: bold; text-align: center">December 31, 2019</td></tr> <tr style="vertical-align: bottom"> <td> </td> <td style="font-weight: bold; padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; font-weight: bold; text-align: center">Parscale Digital</td> <td style="font-weight: bold; padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; font-weight: bold; text-align: center">WebTegrity</td> <td style="font-weight: bold; padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; font-weight: bold; text-align: center">CloudCommerce</td> <td style="font-weight: bold; padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; font-weight: bold; text-align: center">Total</td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="width: 44%; text-align: left">Customer list</td> <td style="width: 2%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 10%; text-align: right">—  </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 2%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 10%; text-align: right">71,606</td> <td style="width: 1%; text-align: left"> </td> <td style="width: 2%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 10%; text-align: right">—  </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 2%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 10%; text-align: right">71,606</td> <td style="width: 1%; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left">Non-compete agreement</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-align: left">Domain name and trademark</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">27,271</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">27,271</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left">Brand name</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">130,000</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">130,000</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="padding-bottom: 1pt">Goodwill</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">430,000</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">430,000</td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="padding-bottom: 1pt">Total</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">631,606</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">27,271</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">658,877</td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"> </p>
</us-gaap:ScheduleOfIntangibleAssetsAndGoodwillTableTextBlock>
<us-gaap:ScheduleOfDeferredTaxAssetsAndLiabilitiesTableTextBlock contextRef="From2020-01-01to2020-06-30">
<p style="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-right: 0; text-align: justify"><font style="font-weight: normal">The six months ended June 30, 2020, we used the federal tax rate of 21% in our determination of the deferred tax assets and liabilities balances.</font></p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; border-collapse: collapse; width: 100%"> <tr style="vertical-align: bottom"> <td> </td> <td> </td> <td colspan="3" style="text-align: center">For the six months ended</td></tr> <tr style="vertical-align: bottom"> <td> </td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">June 30, 2020</td></tr> <tr style="vertical-align: bottom"> <td> </td> <td> </td> <td colspan="3"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-align: left; padding-left: 5.4pt">Current tax provision:</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="padding-left: 5.4pt">    Federal</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-align: left; padding-bottom: 1pt; padding-left: 5.4pt">          Taxable income</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left; padding-left: 5.4pt">          Total current tax provision</td> <td> </td> <td style="text-align: left">$</td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="padding-left: 5.4pt"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left; padding-left: 5.4pt">Deferred tax provision:</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="padding-left: 5.4pt">    Federal</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="width: 71%; text-align: left; padding-left: 5.4pt">          Loss carryforwards</td> <td style="width: 10%"> </td> <td style="width: 1%; text-align: left">$</td> <td style="width: 17%; text-align: right">3,294,552</td> <td style="width: 1%; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-align: left; padding-bottom: 1pt; padding-left: 5.4pt">          Change in valuation allowance</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">(3,294,552</td> <td style="padding-bottom: 1pt; text-align: left">)</td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left; padding-bottom: 1pt; padding-left: 5.4pt">          Total deferred tax provision</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-right: 0; margin-left: 0; text-align: justify; text-indent: 0in"><font style="font-weight: normal"> </font></p>
</us-gaap:ScheduleOfDeferredTaxAssetsAndLiabilitiesTableTextBlock>
<us-gaap:ScheduleOfPrincipalTransactionsRevenueTextBlock contextRef="From2020-01-01to2020-06-30">
<p style="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-right: 0; text-align: justify"> For the six months ended June 30, 2020 and 2019 (unaudited), revenue was disaggregated into the five categories as follows: </p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; border-collapse: collapse; width: 100%"> <tr style="vertical-align: bottom"> <td> </td> <td style="padding-bottom: 1pt"> </td> <td colspan="11" style="border-bottom: Black 1pt solid; text-align: center">Six months ended June 30, 2020 (unaudited)</td> <td style="padding-bottom: 1pt"> </td> <td colspan="11" style="border-bottom: Black 1pt solid; text-align: center">Six months ended June 30, 2019 (unaudited)</td></tr> <tr style="vertical-align: bottom"> <td> </td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">Third Parties</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">Related Parties</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">Total</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">Third Parties</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">Related Parties</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">Total</td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="width: 46%; text-align: left; padding-left: 5.4pt">Data Sciences</td> <td style="width: 1%"> </td> <td style="width: 1%; text-align: left">$</td> <td style="width: 6%; text-align: right">420,000</td> <td style="width: 1%; text-align: left"> </td> <td style="width: 1%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 6%; text-align: right">—  </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 1%"> </td> <td style="width: 1%; text-align: left">$</td> <td style="width: 6%; text-align: right">420,000</td> <td style="width: 1%; text-align: left"> </td> <td style="width: 1%"> </td> <td style="width: 1%; text-align: left">$</td> <td style="width: 6%; text-align: right">451,052</td> <td style="width: 1%; text-align: left"> </td> <td style="width: 1%"> </td> <td style="width: 1%; text-align: left">$</td> <td style="width: 6%; text-align: right">10,800</td> <td style="width: 1%; text-align: left"> </td> <td style="width: 1%"> </td> <td style="width: 1%; text-align: left">$</td> <td style="width: 6%; text-align: right">461,852</td> <td style="width: 1%; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="padding-left: 5.4pt">Design</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">1,405,232</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">1,405,232</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">1,018,894</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">594</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">1,019,488</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="padding-left: 5.4pt">Development</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">226,279</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">226,279</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">1,177,342</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">21,518</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">1,198,860</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left; padding-left: 5.4pt">Digital Advertising</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">3,297,425</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">3,640</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">3,301,065</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">1,433,751</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">140,074</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">1,573,825</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="padding-bottom: 1pt; padding-left: 5.4pt">Other</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">264,052</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">264,052</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">526,964</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">26,579</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">553,543</td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="padding-bottom: 1pt; padding-left: 5.4pt">Total</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">5,612,988</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">3,640</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">5,616,628</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">4,608,033</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">199,565</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">4,807,568</td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-right: 0; margin-left: 0; text-align: justify"> </p>
</us-gaap:ScheduleOfPrincipalTransactionsRevenueTextBlock>
<us-gaap:ScheduleOfBusinessAcquisitionsByAcquisitionTextBlock contextRef="From2020-01-01to2020-06-30_custom_ParscaleCreativeIncMember">
<p style="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-right: 0; text-align: justify; background-color: white">The acquisition date estimated fair value of the consideration transferred and purchase price allocation consisted of the following: </p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; border-collapse: collapse; width: 100%"> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="width: 71%; padding-left: 5.4pt">Cash</td> <td style="width: 10%"> </td> <td style="width: 1%; text-align: left">$</td> <td style="width: 17%; text-align: right">200,000</td> <td style="width: 1%; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left; padding-bottom: 1pt; padding-left: 5.4pt">Customer deposits and accrued expenses</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">(535,000</td> <td style="padding-bottom: 1pt; text-align: left">)</td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-align: left; padding-bottom: 2.5pt; padding-left: 5.4pt">Net tangible liabilities</td> <td style="padding-bottom: 2.5pt"> </td> <td style="border-bottom: Black 2.5pt double; text-align: left">$</td> <td style="border-bottom: Black 2.5pt double; text-align: right">(335,000</td> <td style="padding-bottom: 2.5pt; text-align: left">)</td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="padding-left: 5.4pt"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-align: left; padding-left: 5.4pt">Non-compete agreements</td> <td> </td> <td style="text-align: left">$</td> <td style="text-align: right">280,000</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left; padding-left: 5.4pt">Brand name</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">1,930,000</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-align: left; padding-left: 5.4pt">Customer list</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">2,090,000</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="padding-bottom: 1pt; padding-left: 5.4pt">Goodwill</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">3,645,000</td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="padding-bottom: 2.5pt; padding-left: 5.4pt">Total purchase price</td> <td style="padding-bottom: 2.5pt"> </td> <td style="border-bottom: Black 2.5pt double; text-align: left">$</td> <td style="border-bottom: Black 2.5pt double; text-align: right">7,945,000</td> <td style="padding-bottom: 2.5pt; text-align: left"> </td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in; background-color: white"> </p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; border-collapse: collapse; width: 100%"> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="width: 71%; text-align: left; padding-left: 5.4pt">Issuance of series D convertible preferred stock</td> <td style="width: 10%"> </td> <td style="width: 1%; text-align: left">$</td> <td style="width: 17%; text-align: right">7,610,000</td> <td style="width: 1%; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left; padding-bottom: 1pt; padding-left: 5.4pt">Net tangible liabilities</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">335,000</td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="padding-bottom: 2.5pt; padding-left: 5.4pt">Total purchase price</td> <td style="padding-bottom: 2.5pt"> </td> <td style="border-bottom: Black 2.5pt double; text-align: left">$</td> <td style="border-bottom: Black 2.5pt double; text-align: right">7,945,000</td> <td style="padding-bottom: 2.5pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="padding-left: 5.4pt"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-right: 0; margin-bottom: 0pt; text-align: justify"> </p>
</us-gaap:ScheduleOfBusinessAcquisitionsByAcquisitionTextBlock>
<us-gaap:ScheduleOfBusinessAcquisitionsByAcquisitionTextBlock contextRef="From2020-01-01to2020-06-30_custom_WebTegrityLLCMember">
<p style="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-right: 0; margin-bottom: 0pt; text-align: justify; background-color: white">The acquisition date estimated fair value of the consideration transferred and purchase price allocation consisted of the following:</p> <p style="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-right: 0; margin-bottom: 0pt; text-align: justify; background-color: white"> </p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; border-collapse: collapse; width: 100%"> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="width: 71%; text-align: left; padding-left: 5.4pt">Current assets</td> <td style="width: 10%"> </td> <td style="width: 1%; text-align: left">$</td> <td style="width: 17%; text-align: right">78,000</td> <td style="width: 1%; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left; padding-left: 5.4pt">Fixed assets</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">30,000</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="padding-bottom: 1pt; padding-left: 5.4pt">Liabilities</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">(48,000</td> <td style="padding-bottom: 1pt; text-align: left">)</td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left; padding-left: 5.4pt">Net assets</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">60,000</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-align: left; padding-left: 5.4pt">Brand name</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">130,000</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left; padding-left: 5.4pt">Customer list</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">280,000</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="padding-bottom: 1pt; padding-left: 5.4pt">Goodwill</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">430,000</td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="padding-bottom: 2.5pt; padding-left: 5.4pt">Total purchase price</td> <td style="padding-bottom: 2.5pt"> </td> <td style="border-bottom: Black 2.5pt double; text-align: left">$</td> <td style="border-bottom: Black 2.5pt double; text-align: right">900,000</td> <td style="padding-bottom: 2.5pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="padding-left: 5.4pt"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt; text-align: justify; background-color: white"> </p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; border-collapse: collapse; width: 100%"> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="width: 71%; text-align: left; padding-bottom: 1pt; padding-left: 5.4pt">Issuance of Series E Convertible Preferred Stock</td> <td style="width: 10%; padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; width: 1%; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; width: 17%; text-align: right">900,000</td> <td style="width: 1%; padding-bottom: 1pt; text-align: left"> </td></tr> </table>
</us-gaap:ScheduleOfBusinessAcquisitionsByAcquisitionTextBlock>
<us-gaap:ScheduleOfBusinessAcquisitionsByAcquisitionTextBlock contextRef="From2020-01-01to2020-06-30_custom_ParscaleMediaLLCMember">
<p style="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-right: 0; margin-bottom: 0pt; text-align: justify">As of November 20, 2018, the balance on the Parscale Media Note was zero.</p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; border-collapse: collapse; width: 100%"> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-align: left; padding-left: 5.4pt">Current assets</td> <td> </td> <td style="text-align: left">$</td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="width: 71%; text-align: left; padding-left: 5.4pt">Brand name</td> <td style="width: 10%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 17%; text-align: right">100,000</td> <td style="width: 1%; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-align: left; padding-left: 5.4pt">Customer list</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">400,000</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="padding-bottom: 1pt; padding-left: 5.4pt">Goodwill</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">500,000</td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="padding-bottom: 2.5pt; padding-left: 5.4pt">Total purchase price</td> <td style="padding-bottom: 2.5pt"> </td> <td style="border-bottom: Black 2.5pt double; text-align: left">$</td> <td style="border-bottom: Black 2.5pt double; text-align: right">1,000,000</td> <td style="padding-bottom: 2.5pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="padding-left: 5.4pt"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td></tr> </table>
</us-gaap:ScheduleOfBusinessAcquisitionsByAcquisitionTextBlock>
<us-gaap:ScheduleOfFiniteLivedIntangibleAssetsAcquiredAsPartOfBusinessCombinationTextBlock contextRef="From2020-01-01to2020-06-30">
<p style="font: 10pt Times New Roman, Times, Serif; color: #252525; margin-top: 0; margin-right: 0; margin-bottom: 0pt; text-align: justify">The Company’s intangible assets consist of the following:</p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; border-collapse: collapse; width: 100%"> <tr style="vertical-align: bottom"> <td> </td> <td style="padding-bottom: 1pt"> </td> <td colspan="11" style="border-bottom: Black 1pt solid; text-align: center">June 30, 2020</td> <td style="padding-bottom: 1pt"> </td> <td colspan="11" style="border-bottom: Black 1pt solid; text-align: center">December 31, 2019</td></tr> <tr style="vertical-align: bottom"> <td> </td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">Gross</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">Accumulated Amortization</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">Net</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">Gross</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">Accumulated Amortization</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">Net</td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="width: 46%; text-align: left; padding-left: 5.4pt">Customer list</td> <td style="width: 1%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 6%; text-align: right">280,000</td> <td style="width: 1%; text-align: left"> </td> <td style="width: 1%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 6%; text-align: right">(251,358</td> <td style="width: 1%; text-align: left">)</td> <td style="width: 1%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 6%; text-align: right">28,642</td> <td style="width: 1%; text-align: left"> </td> <td style="width: 1%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 6%; text-align: right">280,000</td> <td style="width: 1%; text-align: left"> </td> <td style="width: 1%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 6%; text-align: right">(208,394</td> <td style="width: 1%; text-align: left">)</td> <td style="width: 1%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 6%; text-align: right">71,606</td> <td style="width: 1%; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left; padding-left: 5.4pt">Non-compete agreement</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-align: left; padding-left: 5.4pt">Domain name and trademark</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">30,201</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">(3,275</td> <td style="text-align: left">)</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">26,926</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">30,201</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">(2,930</td> <td style="text-align: left">)</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">27,271</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left; padding-left: 5.4pt">Brand name</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">130,000</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">130,000</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">130,000</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">130,000</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="padding-bottom: 1pt; padding-left: 5.4pt">Goodwill</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">430,000</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">430,000</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">430,000</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">430,000</td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="padding-bottom: 1pt; padding-left: 5.4pt">Total</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">870,201</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">(254,633</td> <td style="padding-bottom: 1pt; text-align: left">)</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">615,568</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">870,201</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">(211,324</td> <td style="padding-bottom: 1pt; text-align: left">)</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">658,877</td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; color: #252525; margin: 0 0 6pt; text-align: justify"> </p>
</us-gaap:ScheduleOfFiniteLivedIntangibleAssetsAcquiredAsPartOfBusinessCombinationTextBlock>
<us-gaap:ScheduleofFiniteLivedIntangibleAssetsFutureAmortizationExpenseTableTextBlock contextRef="From2020-01-01to2020-06-30">
<p style="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-right: 0; margin-bottom: 0pt; text-align: justify; color: #252525">The following table of remaining amortization of finite life intangible assets, for the years ended December 31, includes the intangible assets acquired, in addition to the CloudCommerce trademark:</p> <p style="font: 10pt Times New Roman, Times, Serif; color: #252525; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in"> </p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; border-collapse: collapse; width: 100%"> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="width: 1%; text-align: left"> </td> <td style="vertical-align: top; width: 43%; text-align: left">2020</td> <td style="width: 1%; text-align: left"> </td> <td style="width: 10%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 43%; text-align: right">28,987</td> <td style="width: 1%; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left"> </td> <td style="vertical-align: top; text-align: left">2021</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">690</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-align: left"> </td> <td style="vertical-align: top; text-align: left">2022</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">690</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left"> </td> <td style="vertical-align: top; text-align: left">2023</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">690</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-align: left"> </td> <td style="vertical-align: top; text-align: left"><font style="font: 10pt Times New Roman, Times, Serif; color: black">Thereafter</font></td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">4,310</td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left"> </td> <td style="vertical-align: top; text-align: left"><font style="font: 10pt Times New Roman, Times, Serif; color: black">Total</font></td> <td style="padding-bottom: 2.5pt; text-align: left"> </td> <td style="padding-bottom: 2.5pt"> </td> <td style="border-bottom: Black 2.5pt double; text-align: left">$</td> <td style="border-bottom: Black 2.5pt double; text-align: right">35,367</td> <td style="padding-bottom: 2.5pt; text-align: left"> </td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; color: #252525; margin: 0 0 6pt; text-align: justify"> </p>
</us-gaap:ScheduleofFiniteLivedIntangibleAssetsFutureAmortizationExpenseTableTextBlock>
<us-gaap:ScheduleOfShortTermDebtTextBlock contextRef="From2020-01-01to2020-06-30">
<p style="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-right: 0; margin-bottom: 0pt; text-align: justify">As of June 30, 2020, the balances of the exchanged notes were zero.</p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; border-collapse: collapse; width: 100%"> <tr style="vertical-align: bottom"> <td style="border-bottom: Black 1pt solid; text-align: center">Note Date</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">Principal</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">Accrued Interest</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">Total Due</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">Gain on Exchange</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">Series G Preferred Shares</td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="width: 40%; padding-left: 5.4pt">November 30, 2017</td> <td style="width: 1%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 9%; text-align: right">30,000</td> <td style="width: 1%; text-align: left"> </td> <td style="width: 1%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 9%; text-align: right">3,197</td> <td style="width: 1%; text-align: left"> </td> <td style="width: 1%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 9%; text-align: right">33,197</td> <td style="width: 1%; text-align: left"> </td> <td style="width: 1%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 9%; text-align: right">70</td> <td style="width: 1%; text-align: left"> </td> <td style="width: 1%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 9%; text-align: right">331</td> <td style="width: 1%; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="padding-left: 5.4pt">January 30, 2018</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">72,000</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">7,072</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">79,072</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">168</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">789</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="padding-left: 5.4pt">February 1, 2018</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">85,000</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">8,314</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">93,314</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">198</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">931</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="padding-left: 5.4pt">July 23, 2019</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">25,000</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">610</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">25,610</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">58</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">256</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="padding-left: 5.4pt">August 20, 2019</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">10,000</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">205</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">10,205</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">23</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">102</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="padding-bottom: 1pt; padding-left: 5.4pt">August 28, 2019</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">18,500</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">360</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">18,860</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">43</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">188</td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="padding-bottom: 1pt; padding-left: 5.4pt">Total</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">240,500</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">19,758</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">260,258</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">560</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">2,597</td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; color: #252525; margin-top: 0; margin-right: 0; margin-bottom: 0pt; text-align: justify"> </p>
</us-gaap:ScheduleOfShortTermDebtTextBlock>
<us-gaap:ScheduleOfDerivativeLiabilitiesAtFairValueTableTextBlock contextRef="From2020-01-01to2020-06-30">
<p style="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-right: 0; margin-bottom: 0; text-align: justify; background-color: white">The balance of the fair value of the derivative liability as of June 30, 2020 and December 31, 2019 is as follows:</p> <p style="font: 10pt Times New Roman, Times, Serif; color: #222222; margin: 0 0 0 0.25in; text-align: justify; background-color: white"> </p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; border-collapse: collapse; width: 100%"> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="width: 71%; padding-left: 0.25in">Balance at December 31, 2019</td> <td style="width: 10%; color: #222222"> </td> <td style="width: 1%; color: #222222; text-align: left">$</td> <td style="width: 17%; color: #222222; text-align: right">342,850</td> <td style="width: 1%; color: #222222; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left; padding-left: 0.25in">Additions due to new convertible notes</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">127,273</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-align: left; padding-left: 0.25in">Reduction due to conversions and adjustments</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">(339,105</td> <td style="text-align: left">)</td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left; padding-bottom: 1pt; padding-left: 0.25in">Mark-to-market adjustment</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">(131,018</td> <td style="padding-bottom: 1pt; text-align: left">)</td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="padding-left: 0.25in">Balance at June 30, 2020</td> <td> </td> <td style="text-align: left">$</td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 0.25in; text-align: justify; background-color: white"> </p>
</us-gaap:ScheduleOfDerivativeLiabilitiesAtFairValueTableTextBlock>
<us-gaap:ScheduleOfShareBasedPaymentAwardStockOptionsValuationAssumptionsTableTextBlock contextRef="From2020-01-01to2020-06-30">
<p style="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-right: 0; margin-bottom: 0pt; text-align: justify">The fair value of options granted during the six months ending June 30, 2020 and 2019, were determined using the Black Scholes method with the following assumptions:</p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; border-collapse: collapse; width: 100%"> <tr style="vertical-align: bottom"> <td> </td> <td> </td> <td colspan="3" style="text-align: center">Six months ended</td> <td> </td> <td colspan="3" style="text-align: center">Six months ended</td></tr> <tr style="vertical-align: bottom"> <td> </td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">June 30, 2020</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">June 30, 2019</td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="width: 58%; text-align: left; padding-left: 5.4pt">Risk free interest rate</td> <td style="width: 8%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 11%; text-align: right">1.86</td> <td style="width: 1%; text-align: left">%</td> <td style="width: 8%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 11%; text-align: right">—  </td> <td style="width: 1%; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left; padding-left: 5.4pt">Stock volatility factor</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">272</td> <td style="text-align: left">%</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="padding-left: 5.4pt">Weighted average expected option life</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"><font style="font: 10pt Times New Roman, Times, Serif">5 years</font></td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left; padding-left: 5.4pt">Expected dividend yield</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">0</td> <td style="text-align: left">%</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td></tr> </table>
</us-gaap:ScheduleOfShareBasedPaymentAwardStockOptionsValuationAssumptionsTableTextBlock>
<us-gaap:ScheduleOfShareBasedCompensationStockOptionsActivityTableTextBlock contextRef="From2020-01-01to2020-06-30">
<p style="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-right: 0; margin-bottom: 0pt">A summary of the Company’s stock option activity and related information follows:</p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; border-collapse: collapse; width: 100%"> <tr style="vertical-align: bottom"> <td> </td> <td style="padding-bottom: 1pt"> </td> <td colspan="7" style="border-bottom: Black 1pt solid; text-align: center">Six months ended<br /> June 30, 2020</td> <td style="padding-bottom: 1pt"> </td> <td colspan="7" style="border-bottom: Black 1pt solid; text-align: center">Six months ended<br /> June 30, 2019</td></tr> <tr style="vertical-align: bottom"> <td> </td> <td> </td> <td colspan="3"> </td> <td> </td> <td colspan="3" style="text-align: center">Weighted</td> <td> </td> <td colspan="3"> </td> <td> </td> <td colspan="3" style="text-align: center">Weighted</td></tr> <tr style="vertical-align: bottom"> <td> </td> <td> </td> <td colspan="3"> </td> <td> </td> <td colspan="3" style="text-align: center">average</td> <td> </td> <td colspan="3"> </td> <td> </td> <td colspan="3" style="text-align: center">average</td></tr> <tr style="vertical-align: bottom"> <td> </td> <td> </td> <td colspan="3"> </td> <td> </td> <td colspan="3" style="text-align: center">exercise</td> <td> </td> <td colspan="3"> </td> <td> </td> <td colspan="3" style="text-align: center">exercise</td></tr> <tr style="vertical-align: bottom"> <td> </td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">Options</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">price</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">Options</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">price</td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="width: 44%; padding-left: 5.4pt">Outstanding - beginning of period</td> <td style="width: 2%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 10%; text-align: right">433,275,799</td> <td style="width: 1%; text-align: left"> </td> <td style="width: 2%"> </td> <td style="width: 1%; text-align: left">$</td> <td style="width: 10%; text-align: right">0.016</td> <td style="width: 1%; text-align: left"> </td> <td style="width: 2%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 10%; text-align: right">151,475,799</td> <td style="width: 1%; text-align: left"> </td> <td style="width: 2%"> </td> <td style="width: 1%; text-align: left">$</td> <td style="width: 10%; text-align: right">0.017</td> <td style="width: 1%; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="padding-left: 5.4pt">Granted</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left">$</td> <td style="text-align: right">0.002</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left">$</td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="padding-left: 5.4pt">Exercised</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left">$</td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left">$</td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="padding-bottom: 1pt; padding-left: 5.4pt">Forfeited</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">(600,000</td> <td style="padding-bottom: 1pt; text-align: left">)</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="padding-bottom: 2.5pt; padding-left: 5.4pt">Outstanding - end of period</td> <td style="padding-bottom: 2.5pt"> </td> <td style="border-bottom: Black 2.5pt double; text-align: left"> </td> <td style="border-bottom: Black 2.5pt double; text-align: right">432,675,799</td> <td style="padding-bottom: 2.5pt; text-align: left"> </td> <td style="padding-bottom: 2.5pt"> </td> <td style="border-bottom: Black 2.5pt double; text-align: left">$</td> <td style="border-bottom: Black 2.5pt double; text-align: right">0.007</td> <td style="padding-bottom: 2.5pt; text-align: left"> </td> <td style="padding-bottom: 2.5pt"> </td> <td style="border-bottom: Black 2.5pt double; text-align: left"> </td> <td style="border-bottom: Black 2.5pt double; text-align: right">151,475,799</td> <td style="padding-bottom: 2.5pt; text-align: left"> </td> <td style="padding-bottom: 2.5pt"> </td> <td style="border-bottom: Black 2.5pt double; text-align: left">$</td> <td style="border-bottom: Black 2.5pt double; text-align: right">0.017</td> <td style="padding-bottom: 2.5pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left; padding-bottom: 2.5pt; padding-left: 5.4pt">Exercisable at the end of period</td> <td style="padding-bottom: 2.5pt"> </td> <td style="border-bottom: Black 2.5pt double; text-align: left"> </td> <td style="border-bottom: Black 2.5pt double; text-align: right">189,195,982</td> <td style="padding-bottom: 2.5pt; text-align: left"> </td> <td style="padding-bottom: 2.5pt"> </td> <td style="border-bottom: Black 2.5pt double; text-align: left">$</td> <td style="border-bottom: Black 2.5pt double; text-align: right">0.013</td> <td style="padding-bottom: 2.5pt; text-align: left"> </td> <td style="padding-bottom: 2.5pt"> </td> <td style="border-bottom: Black 2.5pt double; text-align: left"> </td> <td style="border-bottom: Black 2.5pt double; text-align: right">137,036,530</td> <td style="padding-bottom: 2.5pt; text-align: left"> </td> <td style="padding-bottom: 2.5pt"> </td> <td style="border-bottom: Black 2.5pt double; text-align: left">$</td> <td style="border-bottom: Black 2.5pt double; text-align: right">0.015</td> <td style="padding-bottom: 2.5pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="padding-left: 5.4pt">Weighted average fair value of</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left; padding-left: 5.4pt"> options granted during the period</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left">$</td> <td style="text-align: right">509,400</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left">$</td> <td style="text-align: right">—  </td></tr> </table>
</us-gaap:ScheduleOfShareBasedCompensationStockOptionsActivityTableTextBlock>
<us-gaap:ScheduleOfShareBasedCompensationSharesAuthorizedUnderStockOptionPlansByExercisePriceRangeTextBlock contextRef="From2020-01-01to2020-06-30">
<p style="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-right: 0; margin-bottom: 0pt">The weighted average remaining contractual life of options outstanding, as of June 30, 2020 was as follows:</p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; border-collapse: collapse; width: 100%"> <tr style="vertical-align: bottom"> <td colspan="3"> </td> <td> </td> <td colspan="3"> </td> <td> </td> <td colspan="3" style="text-align: center">Weighted</td></tr> <tr style="vertical-align: bottom"> <td colspan="3"> </td> <td> </td> <td colspan="3"> </td> <td> </td> <td colspan="3" style="text-align: center">Average</td></tr> <tr style="vertical-align: bottom"> <td colspan="3"> </td> <td> </td> <td colspan="3" style="text-align: center">Number of</td> <td> </td> <td colspan="3" style="text-align: center">remaining</td></tr> <tr style="vertical-align: bottom"> <td colspan="3" style="text-align: center">Exercise</td> <td> </td> <td colspan="3" style="text-align: center">options</td> <td> </td> <td colspan="3" style="text-align: center">contractual</td></tr> <tr style="vertical-align: bottom"> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">prices</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">outstanding</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">life (years)</td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="width: 1%; text-align: left">$</td> <td style="width: 26%; text-align: right">0.040</td> <td style="width: 1%; text-align: left"> </td> <td style="width: 8%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 26%; text-align: right">20,000,000</td> <td style="width: 1%; text-align: left"> </td> <td style="width: 8%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 26%; text-align: right">2.51</td> <td style="width: 1%; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left">$</td> <td style="text-align: right">0.015</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">35,000,000</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">2.15</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-align: left">$</td> <td style="text-align: right">0.013</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">60,000,000</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">1.60</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left">$</td> <td style="text-align: right">0.013</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">15,000,000</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">1.72</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-align: left">$</td> <td style="text-align: right">0.010</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">6,675,799</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">2.09</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left">$</td> <td style="text-align: right">0.005</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">12,500,000</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">2.12</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-align: left">$</td> <td style="text-align: right">0.004</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">500,000</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">1.28</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left">$</td> <td style="text-align: right">0.002</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">283,000,000</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="text-align: left"> </td> <td style="text-align: right">4.55</td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">432,675,799</td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt"> </p>
</us-gaap:ScheduleOfShareBasedCompensationSharesAuthorizedUnderStockOptionPlansByExercisePriceRangeTextBlock>
<CLWD:SummaryOfFairValueOfWarrants contextRef="From2020-01-01to2020-06-30">
<p style="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-right: 0; margin-bottom: 0pt; text-align: justify">The fair value of warrants granted during the year ended December 31, 2019 and 2018, were determined using the Black Scholes method with the following assumptions:</p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; border-collapse: collapse; width: 100%"> <tr style="vertical-align: bottom"> <td> </td> <td> </td> <td colspan="3" style="text-align: center">Six months ended</td> <td> </td> <td colspan="3" style="text-align: center">Year Ended</td></tr> <tr style="vertical-align: bottom"> <td> </td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">June 30, 2020</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">December 31, 2019</td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="width: 58%; text-align: left; padding-left: 5.4pt">Risk free interest rate</td> <td style="width: 8%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 11%; text-align: right">—  </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 8%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 11%; text-align: right">1.86</td> <td style="width: 1%; text-align: left">%</td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left; padding-left: 5.4pt">Stock volatility factor</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">272</td> <td style="text-align: left">%</td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="padding-left: 5.4pt">Weighted average expected warrant life</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"><font style="font: 10pt Times New Roman, Times, Serif">10 years</font></td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left; padding-left: 5.4pt">Expected dividend yield</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">0</td> <td style="text-align: left">%</td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in"> </p>
</CLWD:SummaryOfFairValueOfWarrants>
<us-gaap:ScheduleOfStockholdersEquityNoteWarrantsOrRightsTextBlock contextRef="From2020-01-01to2020-06-30">
<p style="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-right: 0; margin-bottom: 0pt">A summary of the Company’s warrant activity and related information follows:</p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; border-collapse: collapse; width: 100%"> <tr style="vertical-align: bottom"> <td> </td> <td style="padding-bottom: 1pt"> </td> <td colspan="7" style="border-bottom: Black 1pt solid; text-align: center">Six months ended<br /> June 30, 2020</td> <td style="padding-bottom: 1pt"> </td> <td colspan="7" style="border-bottom: Black 1pt solid; text-align: center">Year Ended<br /> December 31, 2019</td></tr> <tr style="vertical-align: bottom"> <td> </td> <td> </td> <td colspan="3"> </td> <td> </td> <td colspan="3" style="text-align: center">Weighted</td> <td> </td> <td colspan="3"> </td> <td> </td> <td colspan="3" style="text-align: center">Weighted</td></tr> <tr style="vertical-align: bottom"> <td> </td> <td> </td> <td colspan="3"> </td> <td> </td> <td colspan="3" style="text-align: center">average</td> <td> </td> <td colspan="3"> </td> <td> </td> <td colspan="3" style="text-align: center">average</td></tr> <tr style="vertical-align: bottom"> <td> </td> <td> </td> <td colspan="3"> </td> <td> </td> <td colspan="3" style="text-align: center">exercise</td> <td> </td> <td colspan="3"> </td> <td> </td> <td colspan="3" style="text-align: center">exercise</td></tr> <tr style="vertical-align: bottom"> <td> </td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">Warrants</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">price</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">Warrants</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">price</td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="width: 44%; padding-left: 5.4pt">Outstanding - beginning of period</td> <td style="width: 2%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 10%; text-align: right">10,000,000</td> <td style="width: 1%; text-align: left"> </td> <td style="width: 2%"> </td> <td style="width: 1%; text-align: left">$</td> <td style="width: 10%; text-align: right">0.0067</td> <td style="width: 1%; text-align: left"> </td> <td style="width: 2%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 10%; text-align: right">—  </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 2%"> </td> <td style="width: 1%; text-align: left">$</td> <td style="width: 10%; text-align: right">—  </td> <td style="width: 1%; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="padding-left: 5.4pt">Issued</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left">$</td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">10,000,000</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left">$</td> <td style="text-align: right">0.0067</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="padding-left: 5.4pt">Exercised</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left">$</td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left">$</td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="padding-bottom: 1pt; padding-left: 5.4pt">Forfeited</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left">$</td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="padding-bottom: 2.5pt; padding-left: 5.4pt">Outstanding - end of period</td> <td style="padding-bottom: 2.5pt"> </td> <td style="border-bottom: Black 2.5pt double; text-align: left"> </td> <td style="border-bottom: Black 2.5pt double; text-align: right">10,000,000</td> <td style="padding-bottom: 2.5pt; text-align: left"> </td> <td style="padding-bottom: 2.5pt"> </td> <td style="border-bottom: Black 2.5pt double; text-align: left">$</td> <td style="border-bottom: Black 2.5pt double; text-align: right">0.0067</td> <td style="padding-bottom: 2.5pt; text-align: left"> </td> <td style="padding-bottom: 2.5pt"> </td> <td style="border-bottom: Black 2.5pt double; text-align: left"> </td> <td style="border-bottom: Black 2.5pt double; text-align: right">10,000,000</td> <td style="padding-bottom: 2.5pt; text-align: left"> </td> <td style="padding-bottom: 2.5pt"> </td> <td style="border-bottom: Black 2.5pt double; text-align: left">$</td> <td style="border-bottom: Black 2.5pt double; text-align: right">0.0067</td> <td style="padding-bottom: 2.5pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left; padding-bottom: 2.5pt; padding-left: 5.4pt">Exercisable at the end of period</td> <td style="padding-bottom: 2.5pt"> </td> <td style="border-bottom: Black 2.5pt double; text-align: left"> </td> <td style="border-bottom: Black 2.5pt double; text-align: right">10,000,000</td> <td style="padding-bottom: 2.5pt; text-align: left"> </td> <td style="padding-bottom: 2.5pt"> </td> <td style="border-bottom: Black 2.5pt double; text-align: left">$</td> <td style="border-bottom: Black 2.5pt double; text-align: right">0.0067</td> <td style="padding-bottom: 2.5pt; text-align: left"> </td> <td style="padding-bottom: 2.5pt"> </td> <td style="border-bottom: Black 2.5pt double; text-align: left"> </td> <td style="border-bottom: Black 2.5pt double; text-align: right">10,000,000</td> <td style="padding-bottom: 2.5pt; text-align: left"> </td> <td style="padding-bottom: 2.5pt"> </td> <td style="border-bottom: Black 2.5pt double; text-align: left">$</td> <td style="border-bottom: Black 2.5pt double; text-align: right">0.0067</td> <td style="padding-bottom: 2.5pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="padding-left: 5.4pt">Weighted average fair value of</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left; padding-left: 5.4pt"> warrants granted during the period</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left">$</td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"> </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left">$</td> <td style="text-align: right">67,000</td> <td style="text-align: left"> </td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in"> </p>
</us-gaap:ScheduleOfStockholdersEquityNoteWarrantsOrRightsTextBlock>
<us-gaap:ScheduleOfCapitalLeasedAsssetsTableTextBlock contextRef="From2020-01-01to2020-06-30">
<p style="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-right: 0; margin-bottom: 0pt">The following is a schedule of the net book value of the finance lease.</p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; border-collapse: collapse; width: 100%"> <tr style="vertical-align: bottom"> <td style="border-bottom: Black 1pt solid; text-align: center">Assets</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">June 30, 2020</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">December 31, 2019</td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="width: 58%; text-align: left; padding-left: 5.4pt">Leased equipment under finance lease,</td> <td style="width: 8%"> </td> <td style="width: 1%; text-align: left">$</td> <td style="width: 11%; text-align: right">100,097</td> <td style="width: 1%; text-align: left"> </td> <td style="width: 8%"> </td> <td style="width: 1%; text-align: left">$</td> <td style="width: 11%; text-align: right">100,097</td> <td style="width: 1%; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left; padding-bottom: 1pt; padding-left: 5.4pt">less accumulated amortization</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">(72,422</td> <td style="padding-bottom: 1pt; text-align: left">)</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">(60,007</td> <td style="padding-bottom: 1pt; text-align: left">)</td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-align: center; padding-bottom: 2.5pt; padding-left: 5.4pt">Net</td> <td style="padding-bottom: 2.5pt"> </td> <td style="border-bottom: Black 2.5pt double; text-align: left">$</td> <td style="border-bottom: Black 2.5pt double; text-align: right">27,675</td> <td style="padding-bottom: 2.5pt; text-align: left"> </td> <td style="padding-bottom: 2.5pt"> </td> <td style="border-bottom: Black 2.5pt double; text-align: left">$</td> <td style="border-bottom: Black 2.5pt double; text-align: right">40,090</td> <td style="padding-bottom: 2.5pt; text-align: left"> </td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt"> </p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; border-collapse: collapse; width: 100%"> <tr style="vertical-align: bottom"> <td style="border-bottom: Black 1pt solid; text-align: center">Liabilities</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">June 30, 2020</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">December 31, 2019</td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="width: 58%; text-align: left; padding-left: 5.4pt">Obligations under finance lease (current)</td> <td style="width: 8%"> </td> <td style="width: 1%; text-align: left">$</td> <td style="width: 11%; text-align: right">2,988</td> <td style="width: 1%; text-align: left"> </td> <td style="width: 8%"> </td> <td style="width: 1%; text-align: left">$</td> <td style="width: 11%; text-align: right">20,654</td> <td style="width: 1%; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left; padding-bottom: 1pt; padding-left: 5.4pt">Obligations under finance lease (noncurrent)</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-align: center; padding-bottom: 2.5pt; padding-left: 5.4pt">Total</td> <td style="padding-bottom: 2.5pt"> </td> <td style="border-bottom: Black 2.5pt double; text-align: left">$</td> <td style="border-bottom: Black 2.5pt double; text-align: right">2,988</td> <td style="padding-bottom: 2.5pt; text-align: left"> </td> <td style="padding-bottom: 2.5pt"> </td> <td style="border-bottom: Black 2.5pt double; text-align: left">$</td> <td style="border-bottom: Black 2.5pt double; text-align: right">20,654</td> <td style="padding-bottom: 2.5pt; text-align: left"> </td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt"> </p>
</us-gaap:ScheduleOfCapitalLeasedAsssetsTableTextBlock>
<us-gaap:LeaseCostTableTextBlock contextRef="From2020-01-01to2020-06-30">
<p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0pt">Below is a reconciliation of leases to the financial statements.</p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse"> <tr style="vertical-align: bottom"> <td><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="padding-bottom: 1pt"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td colspan="3" style="border-bottom: black 1pt solid; text-align: center"><font style="font: 10pt Times New Roman, Times, Serif">ROU Operating Leases</font></td> <td style="padding-bottom: 1pt"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td colspan="3" style="border-bottom: black 1pt solid; text-align: center"><font style="font: 10pt Times New Roman, Times, Serif">Finance Leases</font></td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="width: 62%; padding-left: 5.4pt"><font style="font: 10pt Times New Roman, Times, Serif">Leased asset balance</font></td> <td style="width: 6%"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="width: 1%"><font style="font: 10pt Times New Roman, Times, Serif">$</font></td> <td style="width: 11%; text-align: right"><font style="font: 10pt Times New Roman, Times, Serif">220,338</font></td> <td style="width: 1%"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="width: 6%"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="width: 1%"><font style="font: 10pt Times New Roman, Times, Serif">$</font></td> <td style="width: 11%; text-align: right"><font style="font: 10pt Times New Roman, Times, Serif">27,675</font></td> <td style="width: 1%"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="padding-left: 5.4pt"><font style="font: 10pt Times New Roman, Times, Serif">Liability balance</font></td> <td><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="text-align: right"><font style="font: 10pt Times New Roman, Times, Serif">220,338</font></td> <td><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="text-align: right"><font style="font: 10pt Times New Roman, Times, Serif">2,988</font></td> <td><font style="font: 10pt Times New Roman, Times, Serif"> </font></td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="padding-left: 5.4pt"><font style="font: 10pt Times New Roman, Times, Serif">Cash flow (non-cash)</font></td> <td><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="text-align: right"><font style="font: 10pt Times New Roman, Times, Serif">46,420</font></td> <td><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="text-align: right"><font style="font: 10pt Times New Roman, Times, Serif">—  </font></td> <td><font style="font: 10pt Times New Roman, Times, Serif"> </font></td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="padding-left: 5.4pt"><font style="font: 10pt Times New Roman, Times, Serif">Interest expense</font></td> <td><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td><font style="font: 10pt Times New Roman, Times, Serif">$</font></td> <td style="text-align: right"><font style="font: 10pt Times New Roman, Times, Serif">5,901</font></td> <td><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td><font style="font: 10pt Times New Roman, Times, Serif">$</font></td> <td style="text-align: right"><font style="font: 10pt Times New Roman, Times, Serif">112</font></td> <td><font style="font: 10pt Times New Roman, Times, Serif"> </font></td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="padding-left: 5.4pt"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="text-align: right"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td style="text-align: right"><font style="font: 10pt Times New Roman, Times, Serif"> </font></td> <td><font style="font: 10pt Times New Roman, Times, Serif"> </font></td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"> </p>
</us-gaap:LeaseCostTableTextBlock>
<us-gaap:ScheduleOfFutureMinimumLeasePaymentsForCapitalLeasesTableTextBlock contextRef="From2020-01-01to2020-06-30">
<p style="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">The following is a schedule, by years, of future minimum lease payments required under the operating and finance leases.</p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0; text-indent: 0.5in"> </p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; border-collapse: collapse; width: 100%"> <tr style="vertical-align: bottom"> <td colspan="3" style="border-bottom: Black 1pt solid; vertical-align: bottom; text-align: center">Years Ending<br /> December 31,</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">ROU Operating Leases</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">Finance Leases</td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="vertical-align: top; width: 1%; text-align: left"> </td> <td style="vertical-align: top; width: 26%; text-align: left">2020</td> <td style="vertical-align: top; width: 1%; text-align: left"> </td> <td style="width: 8%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 26%; text-align: right">58,800</td> <td style="width: 1%; text-align: left"> </td> <td style="width: 8%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 26%; text-align: right">3,000</td> <td style="width: 1%; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="vertical-align: top; text-align: left"> </td> <td style="vertical-align: top; text-align: left">2021</td> <td style="vertical-align: top; text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">117,600</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="vertical-align: top; text-align: left"> </td> <td style="vertical-align: top; text-align: left">2022</td> <td style="vertical-align: top; text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">68,600</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="vertical-align: top; text-align: left"> </td> <td style="vertical-align: top; text-align: left">2023</td> <td style="vertical-align: top; text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">—  </td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="vertical-align: top; text-align: left"> </td> <td style="vertical-align: top; text-align: left"><font style="font: 10pt Times New Roman, Times, Serif">Thereafter</font></td> <td style="vertical-align: top; padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">—  </td> <td style="padding-bottom: 1pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="vertical-align: top; text-align: left"> </td> <td style="vertical-align: top; text-align: left"><font style="font: 10pt Times New Roman, Times, Serif">Total</font></td> <td style="vertical-align: top; text-align: left"> </td> <td> </td> <td style="text-align: left">$</td> <td style="text-align: right">245,000</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left">$</td> <td style="text-align: right">3,000</td> <td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="vertical-align: top; text-align: left"> </td> <td style="vertical-align: top; text-align: left"><font style="font: 10pt Times New Roman, Times, Serif">Less imputed interest</font></td> <td style="vertical-align: top; padding-bottom: 1pt; text-align: left"> </td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">(24,662</td> <td style="padding-bottom: 1pt; text-align: left">)</td> <td style="padding-bottom: 1pt"> </td> <td style="border-bottom: Black 1pt solid; text-align: left"> </td> <td style="border-bottom: Black 1pt solid; text-align: right">(12</td> <td style="padding-bottom: 1pt; text-align: left">)</td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="vertical-align: top; text-align: left"> </td> <td style="vertical-align: top; text-align: left"><font style="font: 10pt Times New Roman, Times, Serif">Total liability</font></td> <td style="vertical-align: top; text-align: left"> </td> <td> </td> <td style="text-align: left">$</td> <td style="text-align: right">220,338</td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left">$</td> <td style="text-align: right">2,988</td> <td style="text-align: left"> </td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt; text-align: justify; text-indent: 0.5in"><font style="font-weight: normal"> </font></p>
</us-gaap:ScheduleOfFutureMinimumLeasePaymentsForCapitalLeasesTableTextBlock>
<CLWD:ScheduleOfOtherInformationRelatedToLease contextRef="From2020-01-01to2020-06-30">
<p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0pt; text-align: justify"><font style="font-weight: normal">Other information related to leases is as follows:</font></p> <table cellspacing="0" cellpadding="0" style="font: 10pt Times New Roman, Times, Serif; border-collapse: collapse; width: 100%"> <tr style="vertical-align: bottom"> <td style="border-bottom: Black 1pt solid; text-align: center">Lease Type</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">Weighted Average Remaining Term</td> <td style="padding-bottom: 1pt"> </td> <td colspan="3" style="border-bottom: Black 1pt solid; text-align: center">Weighted Average Discount Rate (1)</td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="width: 58%; text-align: left; padding-left: 5.4pt">Operating Leases</td> <td style="width: 8%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 11%; text-align: right"><font style="font: 10pt Times New Roman, Times, Serif">2.0 years</font></td> <td style="width: 1%; text-align: left"> </td> <td style="width: 8%"> </td> <td style="width: 1%; text-align: left"> </td> <td style="width: 11%; text-align: right">10</td> <td style="width: 1%; text-align: left">%</td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left; padding-left: 5.4pt">Finance Leases</td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right"><font style="font: 10pt Times New Roman, Times, Serif">0.1 years</font></td> <td style="text-align: left"> </td> <td> </td> <td style="text-align: left"> </td> <td style="text-align: right">10</td> <td style="text-align: left">%</td></tr> </table> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt; text-align: justify; text-indent: 0in"><font style="font-weight: normal"> </font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt; text-align: justify; text-indent: 0.25in"><font style="font-weight: normal">(1) This discount rate is consistent with our borrowing rates from various lenders.</font></p>
</CLWD:ScheduleOfOtherInformationRelatedToLease>
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<us-gaap:SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2 contextRef="From2020-01-01to2020-06-30_custom_ExercisePriceZeroPointZeroOneZeroMember_us-gaap_EmployeeStockOptionMember"> P2Y1M2D </us-gaap:SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2>
<us-gaap:SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2 contextRef="From2020-01-01to2020-06-30_custom_ExercisePriceZeroPointZeroZeroFiveMember_us-gaap_EmployeeStockOptionMember"> P2Y1M13D </us-gaap:SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2>
<us-gaap:SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2 contextRef="From2020-01-01to2020-06-30_custom_ExercisePriceZeroPointZeroZeroFourMember_us-gaap_EmployeeStockOptionMember"> P1Y3M11D </us-gaap:SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2>
<us-gaap:SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2 contextRef="From2020-01-01to2020-06-30_us-gaap_EmployeeStockOptionMember_custom_ExercisePriceZeroPointZeroZeroTwoMember"> P4Y6M18D </us-gaap:SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2>
<CLWD:LeasedAssetBalance contextRef="AsOf2020-06-30_custom_ROUOperatingLeasesMember" unitRef="USD" decimals="0"> 220338 </CLWD:LeasedAssetBalance>
<CLWD:LeasedAssetBalance contextRef="AsOf2020-06-30_custom_FinanceLeasesMember" unitRef="USD" decimals="0"> 27675 </CLWD:LeasedAssetBalance>
<us-gaap:OtherLiabilities contextRef="AsOf2020-06-30_custom_ROUOperatingLeasesMember" unitRef="USD" decimals="0"> 220338 </us-gaap:OtherLiabilities>
<us-gaap:OtherLiabilities contextRef="AsOf2020-06-30_custom_FinanceLeasesMember" unitRef="USD" decimals="0"> 2988 </us-gaap:OtherLiabilities>
<us-gaap:OperatingLeasesFutureMinimumPaymentsDueCurrent contextRef="AsOf2020-06-30_custom_ROUOperatingLeasesMember" unitRef="USD" decimals="0"> 58800 </us-gaap:OperatingLeasesFutureMinimumPaymentsDueCurrent>
<us-gaap:OperatingLeasesFutureMinimumPaymentsDueInTwoYears contextRef="AsOf2020-06-30_custom_ROUOperatingLeasesMember" unitRef="USD" decimals="0"> 117600 </us-gaap:OperatingLeasesFutureMinimumPaymentsDueInTwoYears>
<us-gaap:OperatingLeasesFutureMinimumPaymentsDueInThreeYears contextRef="AsOf2020-06-30_custom_ROUOperatingLeasesMember" unitRef="USD" decimals="0"> 68600 </us-gaap:OperatingLeasesFutureMinimumPaymentsDueInThreeYears>
<us-gaap:OperatingLeasesFutureMinimumPaymentsDueInFourYears contextRef="AsOf2020-06-30_custom_ROUOperatingLeasesMember" unitRef="USD" xsi:nil="true"/>
<us-gaap:OperatingLeasesFutureMinimumPaymentsDueThereafter contextRef="AsOf2020-06-30_custom_ROUOperatingLeasesMember" unitRef="USD" xsi:nil="true"/>
<us-gaap:OperatingLeasesFutureMinimumPaymentsDue contextRef="AsOf2020-06-30_custom_ROUOperatingLeasesMember" unitRef="USD" decimals="0"> 245000 </us-gaap:OperatingLeasesFutureMinimumPaymentsDue>
<CLWD:OperatingLeasesFutureMinimumPaymentsInterestIncludedInPayments contextRef="AsOf2020-06-30_custom_ROUOperatingLeasesMember" unitRef="USD" decimals="0"> 24662 </CLWD:OperatingLeasesFutureMinimumPaymentsInterestIncludedInPayments>
<CLWD:OperatingLeasesFutureMinimumPaymentsPresentValueOfNetMinimumPayments contextRef="AsOf2020-06-30_custom_ROUOperatingLeasesMember" unitRef="USD" decimals="0"> 220338 </CLWD:OperatingLeasesFutureMinimumPaymentsPresentValueOfNetMinimumPayments>
<us-gaap:CapitalLeasesFutureMinimumPaymentsDueCurrent contextRef="AsOf2020-06-30_custom_FinanceLeasesMember" unitRef="USD" decimals="0"> 3000 </us-gaap:CapitalLeasesFutureMinimumPaymentsDueCurrent>
<us-gaap:CapitalLeasesFutureMinimumPaymentsDue contextRef="AsOf2020-06-30_custom_FinanceLeasesMember" unitRef="USD" decimals="0"> 3000 </us-gaap:CapitalLeasesFutureMinimumPaymentsDue>
<us-gaap:CapitalLeasesFutureMinimumPaymentsDueInTwoYears contextRef="AsOf2020-06-30_custom_FinanceLeasesMember" unitRef="USD" xsi:nil="true"/>
<us-gaap:CapitalLeasesFutureMinimumPaymentsDueInThreeYears contextRef="AsOf2020-06-30_custom_FinanceLeasesMember" unitRef="USD" xsi:nil="true"/>
<us-gaap:CapitalLeasesFutureMinimumPaymentsDueInFourYears contextRef="AsOf2020-06-30_custom_FinanceLeasesMember" unitRef="USD" xsi:nil="true"/>
<us-gaap:CapitalLeasesFutureMinimumPaymentsDueThereafter contextRef="AsOf2020-06-30_custom_FinanceLeasesMember" unitRef="USD" xsi:nil="true"/>
<us-gaap:CapitalLeasesFutureMinimumPaymentsInterestIncludedInPayments contextRef="AsOf2020-06-30_custom_FinanceLeasesMember" unitRef="USD" decimals="0"> 12 </us-gaap:CapitalLeasesFutureMinimumPaymentsInterestIncludedInPayments>
<us-gaap:CapitalLeasesFutureMinimumPaymentsPresentValueOfNetMinimumPayments contextRef="AsOf2020-06-30_custom_FinanceLeasesMember" unitRef="USD" decimals="0"> 2988 </us-gaap:CapitalLeasesFutureMinimumPaymentsPresentValueOfNetMinimumPayments>
<us-gaap:OperatingLeaseWeightedAverageRemainingLeaseTerm1 contextRef="AsOf2019-06-30"> P2Y </us-gaap:OperatingLeaseWeightedAverageRemainingLeaseTerm1>
<us-gaap:FinanceLeaseWeightedAverageRemainingLeaseTerm1 contextRef="AsOf2019-06-30"> P1M6D </us-gaap:FinanceLeaseWeightedAverageRemainingLeaseTerm1>
<dei:EntityCommonStockSharesOutstanding contextRef="AsOf2020-08-14" unitRef="Shares" decimals="INF"> 645938541 </dei:EntityCommonStockSharesOutstanding>
<us-gaap:RepaymentsOfShortTermDebt contextRef="From2020-01-01to2020-06-30" unitRef="USD" decimals="0"> 13917 </us-gaap:RepaymentsOfShortTermDebt>
<us-gaap:RepaymentsOfShortTermDebt contextRef="From2019-01-01to2019-06-30" unitRef="USD" decimals="0"> 333333 </us-gaap:RepaymentsOfShortTermDebt>
<us-gaap:RepaymentsOfOtherDebt contextRef="From2020-01-01to2020-06-30" unitRef="USD" decimals="0"> 91000 </us-gaap:RepaymentsOfOtherDebt>
<us-gaap:RepaymentsOfOtherDebt contextRef="From2019-01-01to2019-06-30" unitRef="USD" xsi:nil="true"/>
<CLWD:FDICInsuredLimit contextRef="AsOf2020-06-30" unitRef="USD" decimals="0"> 250000 </CLWD:FDICInsuredLimit>
<us-gaap:DerivativeGainOnDerivative contextRef="From2020-01-01to2020-06-30" unitRef="USD" decimals="0"> 131018 </us-gaap:DerivativeGainOnDerivative>
<us-gaap:DerivativeGainOnDerivative contextRef="From2019-01-01to2019-06-30" unitRef="USD" xsi:nil="true"/>
<us-gaap:RepaymentsOfConvertibleDebt contextRef="From2020-05-31to2020-06-01_custom_ConvertibleNotesPayableDecemberTwoTwoThousandNineteenMember" unitRef="USD" decimals="0"> 55824 </us-gaap:RepaymentsOfConvertibleDebt>
<us-gaap:RepaymentsOfConvertibleDebt contextRef="From2020-06-02to2020-06-03_custom_ConvertibleNotesPayableDecemberTwoTwoThousandNineteenMember" unitRef="USD" decimals="0"> 77859 </us-gaap:RepaymentsOfConvertibleDebt>
<link:footnoteLink xlink:type="extended" xlink:role="http://www.xbrl.org/2003/role/link">
<link:loc xlink:type="locator" xlink:href="#Foot-00-0" xlink:label="Foot-00_loc"/>
<link:loc xlink:type="locator" xlink:href="#Foot-00-1" xlink:label="Foot-00_loc"/>
<link:footnoteArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/fact-footnote" xlink:from="Foot-00_loc" xlink:to="Footnote-01" order="1"/>
<link:footnote xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/footnote" xlink:label="Footnote-01" xml:lang="en-US"> This discount rate is consistent with our borrowing rates from various lenders </link:footnote>
</link:footnoteLink>
</xbrli:xbrl>

7 Subsequent Filings that Reference this Filing

  As Of               Filer                 Filing    For·On·As Docs:Size             Issuer                      Filing Agent

 3/29/22  AiAdvertising, Inc.               424B5                  1:335K                                   EdgarAgents LLC/FA
 3/08/21  AiAdvertising, Inc.               424B5                  1:391K                                   EdgarAgents LLC/FA
 3/03/21  AiAdvertising, Inc.               424B3                  1:194K                                   EdgarAgents LLC/FA
 2/22/21  AiAdvertising, Inc.               424B5                  1:413K                                   EdgarAgents LLC/FA
 2/18/21  AiAdvertising, Inc.               S-8         2/18/21    4:214K                                   EdgarAgents LLC/FA
 2/16/21  AiAdvertising, Inc.               S-3/A                  3:523K                                   EdgarAgents LLC/FA
 1/22/21  AiAdvertising, Inc.               S-3                    3:514K                                   EdgarAgents LLC/FA
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