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QVC Inc – ‘10-K’ for 12/31/19 – ‘EX-101.LAB’

On:  Wednesday, 2/26/20, at 5:07pm ET   ·   For:  12/31/19   ·   Accession #:  1254699-20-3   ·   File #:  1-38654

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  As Of               Filer                 Filing    For·On·As Docs:Size

 2/26/20  QVC Inc                           10-K       12/31/19  117:15M

Annual Report   —   Form 10-K   —   Sect. 13 / 15(d) – SEA’34
Filing Table of Contents

Document/Exhibit                   Description                      Pages   Size 

 1: 10-K        Annual Report                                       HTML   1.08M 
 2: EX-4.13     Instrument Defining the Rights of Security Holders  HTML    561K 
 3: EX-21.1     Subsidiaries List                                   HTML     76K 
 4: EX-23.1     Consent of Experts or Counsel                       HTML     33K 
 5: EX-31.1     Certification -- §302 - SOA'02                      HTML     37K 
 6: EX-31.2     Certification -- §302 - SOA'02                      HTML     38K 
 7: EX-32.1     Certification -- §906 - SOA'02                      HTML     34K 
90: R1          Document and Entity Information Document            HTML     64K 
23: R2          Consolidated Balance Sheets                         HTML    125K 
63: R3          Consolidated Balance Sheets (Parentheticals)        HTML     40K 
104: R4          Consolidated Statements of Operations               HTML    105K  
91: R5          Consolidated Statements of Comprehensive Income     HTML     55K 
                Statement                                                        
24: R6          Consolidated Statements of Cash Flows               HTML    143K 
64: R7          Consolidated Statement of Equity                    HTML     74K 
106: R8          Basis of Presentation                               HTML     49K  
88: R9          Summary of Significant Accounting Policies (Notes)  HTML     81K 
22: R10         Accounts Receivable Accounts Receivable             HTML     56K 
62: R11         Property and Equipment, Net Property and            HTML     51K 
                Equipment, Net                                                   
103: R12         Television Distribution Rights, Net                 HTML     55K  
89: R13         Goodwill and Other Intangible Assets, Net           HTML     98K 
26: R14         Accrued Liabilities                                 HTML     48K 
65: R15         Long-Term Debt                                      HTML     74K 
105: R16         Leases and Transponder Service Agreements           HTML     90K  
92: R17         Revenue (Notes)                                     HTML     98K 
27: R18         Stock Options and Other Share-Based Awards Stock    HTML     75K 
                Options and Other Share- Based Awards                            
61: R19         Income Taxes                                        HTML    129K 
108: R20         Commitments and Contingencies                       HTML     36K  
68: R21         Related Party Transactions (Notes)                  HTML     41K 
30: R22         Assets and Liabilities Measured at Fair Value       HTML     65K 
41: R23         Information about QVC's Operating Segments          HTML    131K 
109: R24         Other Comprehensive Income                          HTML     62K  
69: R25         Employee Benefit Plans (Notes)                      HTML     36K 
31: R26         Subsequent Events                                   HTML     35K 
42: R27         Guarantor/Non-Guarantor Subsidiary Financial        HTML    578K 
                Information                                                      
107: R28         Quarterly Financial Information (Notes)             HTML     56K  
70: R29         Summary of Significant Accounting Policies          HTML    184K 
                (Policies)                                                       
87: R30         Revenue (Policies)                                  HTML     70K 
101: R31         Summary of Significant Accounting Policies Common   HTML     47K  
                control transaction (Tables)                                     
67: R32         Summary of Significant Accounting Policies          HTML     65K 
                (Tables)                                                         
29: R33         Accounts Receivable Accounts Receivable (Tables)    HTML     54K 
86: R34         Property and Equipment, Net Property and            HTML     50K 
                Equipment, Net (Tables)                                          
100: R35         Television Distribution Rights, Net (Tables)        HTML     62K  
66: R36         Goodwill and Other Intangible Assets, Net (Tables)  HTML     62K 
28: R37         Accrued Liabilities (Tables)                        HTML     47K 
85: R38         Long-Term Debt (Tables)                             HTML     52K 
102: R39         Leases and Transponder Service Agreements (Tables)  HTML     86K  
77: R40         Revenue (Tables)                                    HTML     81K 
115: R41         Revenue Valuation Allowance and Reserves (Tables)   HTML     45K  
44: R42         Stock Options and Other Share-Based Awards Stock    HTML     70K 
                Options and Other Share- Based Awards (Tables)                   
33: R43         Income Taxes Income Tax (Tables)                    HTML    127K 
76: R44         Assets and Liabilities Measured at Fair Value       HTML     62K 
                (Tables)                                                         
114: R45         Information about QVC's Operating Segments          HTML    137K  
                (Tables)                                                         
43: R46         Other Comprehensive Income (Tables)                 HTML     65K 
32: R47         Guarantor/Non-Guarantor Subsidiary Financial        HTML    592K 
                Information (Tables)                                             
75: R48         Quarterly Financial Information (Tables)            HTML     56K 
117: R49         Basis of Presentation (Details)                     HTML     68K  
98: R50         Summary of Significant Accounting Policies          HTML     40K 
                Goodwill (Details)                                               
82: R51         Summary of Significant Accounting Policies Other    HTML     45K 
                Details (Details)                                                
14: R52         Summary of Significant Accounting Policies          HTML     35K 
                Indefinite LIved Intangible Assets (Details)                     
52: R53         Summary of Significant Accounting Policies Common   HTML    121K 
                control transaction (Details)                                    
99: R54         Summary of Significant Accounting Policies          HTML     94K 
                Adoption of New Accounting Pronouncements                        
                (Details)                                                        
83: R55         Accounts Receivable Accounts Receivable (Accounts   HTML     60K 
                Receivable) (Details)                                            
15: R56         Accounts Receivable Accounts Receivable (Activity   HTML     41K 
                in the Allowance for Doubtful Accounts) (Details)                
53: R57         Property and Equipment, Net Property and            HTML     73K 
                Equipment, Net (Details)                                         
97: R58         Television Distribution Rights, Net (Details)       HTML     48K 
84: R59         Television Distribution Rights, Net (Future         HTML     50K 
                Amortization Expense) (Details)                                  
35: R60         Goodwill and Other Intangible Assets, Net Goodwill  HTML     46K 
                (Details)                                                        
48: R61         Goodwill and Other Intangible Assets, Net (Other    HTML     75K 
                Intangible Assets) (Details)                                     
111: R62         Goodwill and Other Intangible Assets, Net           HTML     43K  
                Impairment (Details)                                             
72: R63         Goodwill and Other Intangible Assets, Net (Future   HTML     46K 
                Amortization Expense) (Details)                                  
36: R64         Accrued Liabilities (Details)                       HTML     60K 
49: R65         Long-Term Debt (Debt) (Details)                     HTML     71K 
112: R66         Long-Term Debt (Narrative) (Details)                HTML    139K  
73: R67         Leases and Transponder Service Agreements           HTML    191K 
                (Details)                                                        
40: R68         Revenue (Details)                                   HTML     78K 
46: R69         Revenue Disaggregation of Revenue (Details)         HTML     92K 
57: R70         Revenue Valuation Allowances and Reserves           HTML     50K 
                (Details)                                                        
20: R71         Stock Options and Other Share-Based Awards Stock    HTML     82K 
                Options and Other Share- Based Awards (Stock                     
                Options Activity) (Details)                                      
80: R72         Stock Options and Other Share-Based Awards Stock    HTML     44K 
                Options and Other Share-Based Awards (Stock                      
                Options Valuations Assumptions) (Details)                        
95: R73         Stock Options and Other Share-Based Awards Stock    HTML     60K 
                Options and Other Share-Based Awards (Restricted                 
                Stock Activity) (Details)                                        
55: R74         Stock Options and Other Share-Based Awards Stock    HTML     61K 
                Options and Other Share- Based Awards (Narrative)                
                (Details)                                                        
19: R75         Income Taxes Income Taxes (Components of Income     HTML     63K 
                Tax Expense (Benefit)) (Details)                                 
79: R76         Income Taxes Income Taxes (Pre-tax Income,          HTML     44K 
                Domestic and Foreign) (Details)                                  
94: R77         Income Taxes Income Taxes (Effective Income Tax     HTML     66K 
                Rate Reconciliation) (Details)                                   
59: R78         Income Taxes Income Taxes (Deferred Tax Assets and  HTML     90K 
                Liabilities) (Details)                                           
16: R79         Income Taxes Income Taxes (Reconciliation of        HTML     45K 
                Unrecognized Tax Benefits) (Details)                             
58: R80         Income Taxes (Narrative) (Details)                  HTML     72K 
21: R81         Related Party Transactions (Details)                HTML     71K 
81: R82         Assets and Liabilities Measured at Fair Value       HTML     52K 
                (Details)                                                        
96: R83         Information about QVC's Operating Segments          HTML     47K 
                (Revenue and Adjusted OIBDA by Segment) (Details)                
54: R84         Information about QVC's Operating Segments          HTML     43K 
                (Depreciation/Amortization by Segment) (Details)                 
18: R85         Information about QVC's Operating Segments (Total   HTML     41K 
                Assets and CAPEX by Segment) (Details)                           
78: R86         Information about QVC's Operating Segments          HTML     46K 
                (Long-lived Assets by Segment) (Details)                         
93: R87         Information about QVC's Operating Segments          HTML     73K 
                (Reconciliation of Adjusted OIBDA to Income before               
                Income Taxes) (Details)                                          
60: R88         Information about QVC's Operating Segments (Net     HTML     53K 
                Revenue by Geographical Area) (Details)                          
17: R89         Information about QVC's Operating Segments          HTML     46K 
                (Property and Equipment By Geographical Area)                    
                (Details)                                                        
34: R90         Information about QVC's Operating Segments          HTML     35K 
                Narrative (Details)                                              
47: R91         Other Comprehensive Income (Accumulated Other       HTML     51K 
                Comprehensive Income) (Details)                                  
110: R92         Other Comprehensive Income (Component of Other      HTML     45K  
                Comprehensive Income) (Details)                                  
71: R93         Employee Benefit Plans (Details)                    HTML     34K 
38: R94         Subsequent Events (Details)                         HTML     44K 
50: R95         Guarantor/Non-Guarantor Subsidiary Financial        HTML     33K 
                Information (Narrative) (Details)                                
113: R96         Guarantor/Non-Guarantor Subsidiary Financial        HTML    176K  
                Information (Statement of Financial Position)                    
                (Details)                                                        
74: R97         Guarantor/Non-Guarantor Subsidiary Financial        HTML    190K 
                Information (Statement of Operations) (Details)                  
39: R98         Guarantor/Non-Guarantor Subsidiary Financial        HTML     81K 
                Information (Statement of Comprehensive Income                   
                (Loss) (Details)                                                 
45: R99         Guarantor/Non-Guarantor Subsidiary Financial        HTML    145K 
                Information (Statement of Cash Flow) (Details)                   
25: R100        Quarterly Financial Information (Details)           HTML     51K 
56: R9999       Uncategorized Items - qvc-20191231.xml              HTML     41K 
37: XML         IDEA XML File -- Filing Summary                      XML    225K 
116: EXCEL       IDEA Workbook of Financial Reports                  XLSX    142K  
 8: EX-101.INS  XBRL Instance -- qvc-20191231                        XML   4.64M 
10: EX-101.CAL  XBRL Calculations -- qvc-20191231_cal                XML    335K 
11: EX-101.DEF  XBRL Definitions -- qvc-20191231_def                 XML   1.47M 
12: EX-101.LAB  XBRL Labels -- qvc-20191231_lab                      XML   2.41M 
13: EX-101.PRE  XBRL Presentations -- qvc-20191231_pre               XML   1.78M 
 9: EX-101.SCH  XBRL Schema -- qvc-20191231                          XSD    284K 
51: ZIP         XBRL Zipped Folder -- 0001254699-20-000003-xbrl      Zip    405K

‘EX-101.LAB’   —   XBRL Labels — qvc-20191231_lab

This Exhibit is an XBRL XML File.

                                                                                                                                                                                
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<link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedTotalLabel" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedTotalLabel" xlink:type="simple"/>
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<link:label id="lab_qvc_DebtInstrumentTranchesAxis_E55E9F198ED69E724075795EF6FC83ED_label_en-US" xlink:label="lab_qvc_DebtInstrumentTranchesAxis_E55E9F198ED69E724075795EF6FC83ED" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Debt Instrument Tranches [Axis] </link:label>
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<link:loc xlink:href="qvc-20191231.xsd#qvc_DebtInstrumentTranchesAxis" xlink:label="loc_qvc_DebtInstrumentTranchesAxis_E55E9F198ED69E724075795EF6FC83ED" xlink:type="locator"/>
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<link:loc xlink:href="qvc-20191231.xsd#qvc_DebtInstrumentTranchesDomain" xlink:label="loc_qvc_DebtInstrumentTranchesDomain_4A011B0FEF8CD9B96E28795EF6FC742D" xlink:type="locator"/>
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<link:loc xlink:href="qvc-20191231.xsd#qvc_QVCMember" xlink:label="loc_qvc_QVCMember_6842DE9DEDA897F78DCE795EF6FD9F56" xlink:type="locator"/>
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<link:loc xlink:href="https://xbrl.sec.gov/dei/2018/dei-2018-01-31.xsd#dei_LegalEntityAxis" xlink:label="loc_dei_LegalEntityAxis_13A404CDCBF5E594A90D795EF6FD1EE0" xlink:type="locator"/>
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<link:loc xlink:href="https://xbrl.sec.gov/dei/2018/dei-2018-01-31.xsd#dei_EntityDomain" xlink:label="loc_dei_EntityDomain_1429B50A3049883FBFE6795EF6FD1929" xlink:type="locator"/>
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<link:label id="lab_qvc_LibertyMember_376BF163274C276563B1795EF6FEB183_terseLabel_en-US" xlink:label="lab_qvc_LibertyMember_376BF163274C276563B1795EF6FEB183" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Liberty </link:label>
<link:label id="lab_qvc_LibertyMember_376BF163274C276563B1795EF6FEB183_label_en-US" xlink:label="lab_qvc_LibertyMember_376BF163274C276563B1795EF6FEB183" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Liberty [Member] </link:label>
<link:label id="lab_qvc_LibertyMember_376BF163274C276563B1795EF6FEB183_documentation_en-US" xlink:label="lab_qvc_LibertyMember_376BF163274C276563B1795EF6FEB183" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Liberty [Member] </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_LibertyMember" xlink:label="loc_qvc_LibertyMember_376BF163274C276563B1795EF6FEB183" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_LibertyMember_376BF163274C276563B1795EF6FEB183" xlink:to="lab_qvc_LibertyMember_376BF163274C276563B1795EF6FEB183" xlink:type="arc"/>
<link:label id="lab_qvc_CnrHomeShoppingCoLtdMember_30EC90F5CB1153DB3200795EF6FED864_terseLabel_en-US" xlink:label="lab_qvc_CnrHomeShoppingCoLtdMember_30EC90F5CB1153DB3200795EF6FED864" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> CNR Home Shopping Co., Ltd. </link:label>
<link:label id="lab_qvc_CnrHomeShoppingCoLtdMember_30EC90F5CB1153DB3200795EF6FED864_label_en-US" xlink:label="lab_qvc_CnrHomeShoppingCoLtdMember_30EC90F5CB1153DB3200795EF6FED864" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> CNR Home Shopping Co., Ltd. [Member] </link:label>
<link:label id="lab_qvc_CnrHomeShoppingCoLtdMember_30EC90F5CB1153DB3200795EF6FED864_documentation_en-US" xlink:label="lab_qvc_CnrHomeShoppingCoLtdMember_30EC90F5CB1153DB3200795EF6FED864" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> CNR Home Shopping Co., Ltd. [Member] </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_CnrHomeShoppingCoLtdMember" xlink:label="loc_qvc_CnrHomeShoppingCoLtdMember_30EC90F5CB1153DB3200795EF6FED864" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_CnrHomeShoppingCoLtdMember_30EC90F5CB1153DB3200795EF6FED864" xlink:to="lab_qvc_CnrHomeShoppingCoLtdMember_30EC90F5CB1153DB3200795EF6FED864" xlink:type="arc"/>
<link:label id="lab_qvc_HsnIncMember_F5ED7C042A342C59CF8F795EF6FE6A54_terseLabel_en-US" xlink:label="lab_qvc_HsnIncMember_F5ED7C042A342C59CF8F795EF6FE6A54" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> HSN, Inc. </link:label>
<link:label id="lab_qvc_HsnIncMember_F5ED7C042A342C59CF8F795EF6FE6A54_label_en-US" xlink:label="lab_qvc_HsnIncMember_F5ED7C042A342C59CF8F795EF6FE6A54" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> HSN, Inc. [Member] </link:label>
<link:label id="lab_qvc_HsnIncMember_F5ED7C042A342C59CF8F795EF6FE6A54_documentation_en-US" xlink:label="lab_qvc_HsnIncMember_F5ED7C042A342C59CF8F795EF6FE6A54" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> HSN, Inc. [Member] </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_HsnIncMember" xlink:label="loc_qvc_HsnIncMember_F5ED7C042A342C59CF8F795EF6FE6A54" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_HsnIncMember_F5ED7C042A342C59CF8F795EF6FE6A54" xlink:to="lab_qvc_HsnIncMember_F5ED7C042A342C59CF8F795EF6FE6A54" xlink:type="arc"/>
<link:label id="lab_qvc_QvcJapanMember_EA3397F13552D7DB34A8795EF703F796_verboseLabel_en-US" xlink:label="lab_qvc_QvcJapanMember_EA3397F13552D7DB34A8795EF703F796" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Japan </link:label>
<link:label id="lab_qvc_QvcJapanMember_EA3397F13552D7DB34A8795EF703F796_label_en-US" xlink:label="lab_qvc_QvcJapanMember_EA3397F13552D7DB34A8795EF703F796" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> QVC-Japan [Member] </link:label>
<link:label id="lab_qvc_QvcJapanMember_EA3397F13552D7DB34A8795EF703F796_documentation_en-US" xlink:label="lab_qvc_QvcJapanMember_EA3397F13552D7DB34A8795EF703F796" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> QVC-Japan [Member] </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_QvcJapanMember" xlink:label="loc_qvc_QvcJapanMember_EA3397F13552D7DB34A8795EF703F796" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_QvcJapanMember_EA3397F13552D7DB34A8795EF703F796" xlink:to="lab_qvc_QvcJapanMember_EA3397F13552D7DB34A8795EF703F796" xlink:type="arc"/>
<link:label id="lab_qvc_ProgrammingTypeAxis_9A0A76D578958E2C99A9795EF703274C_terseLabel_en-US" xlink:label="lab_qvc_ProgrammingTypeAxis_9A0A76D578958E2C99A9795EF703274C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Programming Type [Axis] </link:label>
<link:label id="lab_qvc_ProgrammingTypeAxis_9A0A76D578958E2C99A9795EF703274C_label_en-US" xlink:label="lab_qvc_ProgrammingTypeAxis_9A0A76D578958E2C99A9795EF703274C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Programming Type [Axis] </link:label>
<link:label id="lab_qvc_ProgrammingTypeAxis_9A0A76D578958E2C99A9795EF703274C_documentation_en-US" xlink:label="lab_qvc_ProgrammingTypeAxis_9A0A76D578958E2C99A9795EF703274C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Programming Type [Axis] </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_ProgrammingTypeAxis" xlink:label="loc_qvc_ProgrammingTypeAxis_9A0A76D578958E2C99A9795EF703274C" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_ProgrammingTypeAxis_9A0A76D578958E2C99A9795EF703274C" xlink:to="lab_qvc_ProgrammingTypeAxis_9A0A76D578958E2C99A9795EF703274C" xlink:type="arc"/>
<link:label id="lab_qvc_ProgrammingTypeDomain_A5D31092E75C844499D3795EF704F108_terseLabel_en-US" xlink:label="lab_qvc_ProgrammingTypeDomain_A5D31092E75C844499D3795EF704F108" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Programming Type [Domain] </link:label>
<link:label id="lab_qvc_ProgrammingTypeDomain_A5D31092E75C844499D3795EF704F108_label_en-US" xlink:label="lab_qvc_ProgrammingTypeDomain_A5D31092E75C844499D3795EF704F108" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Programming Type [Domain] </link:label>
<link:label id="lab_qvc_ProgrammingTypeDomain_A5D31092E75C844499D3795EF704F108_documentation_en-US" xlink:label="lab_qvc_ProgrammingTypeDomain_A5D31092E75C844499D3795EF704F108" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> [Domain] for Programming Type [Axis] </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_ProgrammingTypeDomain" xlink:label="loc_qvc_ProgrammingTypeDomain_A5D31092E75C844499D3795EF704F108" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_ProgrammingTypeDomain_A5D31092E75C844499D3795EF704F108" xlink:to="lab_qvc_ProgrammingTypeDomain_A5D31092E75C844499D3795EF704F108" xlink:type="arc"/>
<link:label id="lab_us-gaap_CreditFacilityAxis_E388E742BAA78039D77E795EF704A589_terseLabel_en-US" xlink:label="lab_us-gaap_CreditFacilityAxis_E388E742BAA78039D77E795EF704A589" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Credit Facility [Axis] </link:label>
<link:label id="lab_us-gaap_CreditFacilityAxis_E388E742BAA78039D77E795EF704A589_label_en-US" xlink:label="lab_us-gaap_CreditFacilityAxis_E388E742BAA78039D77E795EF704A589" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Credit Facility [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_CreditFacilityAxis" xlink:label="loc_us-gaap_CreditFacilityAxis_E388E742BAA78039D77E795EF704A589" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CreditFacilityAxis_E388E742BAA78039D77E795EF704A589" xlink:to="lab_us-gaap_CreditFacilityAxis_E388E742BAA78039D77E795EF704A589" xlink:type="arc"/>
<link:label id="lab_us-gaap_CreditFacilityDomain_92E231465033444A1AC6795EF704049F_terseLabel_en-US" xlink:label="lab_us-gaap_CreditFacilityDomain_92E231465033444A1AC6795EF704049F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Credit Facility [Domain] </link:label>
<link:label id="lab_us-gaap_CreditFacilityDomain_92E231465033444A1AC6795EF704049F_label_en-US" xlink:label="lab_us-gaap_CreditFacilityDomain_92E231465033444A1AC6795EF704049F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Credit Facility [Domain] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_CreditFacilityDomain" xlink:label="loc_us-gaap_CreditFacilityDomain_92E231465033444A1AC6795EF704049F" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CreditFacilityDomain_92E231465033444A1AC6795EF704049F" xlink:to="lab_us-gaap_CreditFacilityDomain_92E231465033444A1AC6795EF704049F" xlink:type="arc"/>
<link:label id="lab_us-gaap_RevolvingCreditFacilityMember_7959375E441A7F8F9EB0795EF7047F60_terseLabel_en-US" xlink:label="lab_us-gaap_RevolvingCreditFacilityMember_7959375E441A7F8F9EB0795EF7047F60" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Senior secured credit facility </link:label>
<link:label id="lab_us-gaap_RevolvingCreditFacilityMember_7959375E441A7F8F9EB0795EF7047F60_label_en-US" xlink:label="lab_us-gaap_RevolvingCreditFacilityMember_7959375E441A7F8F9EB0795EF7047F60" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Revolving Credit Facility [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_RevolvingCreditFacilityMember" xlink:label="loc_us-gaap_RevolvingCreditFacilityMember_7959375E441A7F8F9EB0795EF7047F60" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RevolvingCreditFacilityMember_7959375E441A7F8F9EB0795EF7047F60" xlink:to="lab_us-gaap_RevolvingCreditFacilityMember_7959375E441A7F8F9EB0795EF7047F60" xlink:type="arc"/>
<link:label id="lab_qvc_GeneralBusinessInformationLineItems_942BEB52DED8E2A66857795EF705FB78_terseLabel_en-US" xlink:label="lab_qvc_GeneralBusinessInformationLineItems_942BEB52DED8E2A66857795EF705FB78" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> General business information </link:label>
<link:label id="lab_qvc_GeneralBusinessInformationLineItems_942BEB52DED8E2A66857795EF705FB78_label_en-US" xlink:label="lab_qvc_GeneralBusinessInformationLineItems_942BEB52DED8E2A66857795EF705FB78" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> General Business Information [Line Items] </link:label>
<link:label id="lab_qvc_GeneralBusinessInformationLineItems_942BEB52DED8E2A66857795EF705FB78_documentation_en-US" xlink:label="lab_qvc_GeneralBusinessInformationLineItems_942BEB52DED8E2A66857795EF705FB78" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> [Line Items] for General Business Information [Table] </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_GeneralBusinessInformationLineItems" xlink:label="loc_qvc_GeneralBusinessInformationLineItems_942BEB52DED8E2A66857795EF705FB78" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_GeneralBusinessInformationLineItems_942BEB52DED8E2A66857795EF705FB78" xlink:to="lab_qvc_GeneralBusinessInformationLineItems_942BEB52DED8E2A66857795EF705FB78" xlink:type="arc"/>
<link:label id="lab_us-gaap_InvestmentOwnedPercentOfNetAssets_5DF21761AE4F135E0FC4795EF705C9A1_terseLabel_en-US" xlink:label="lab_us-gaap_InvestmentOwnedPercentOfNetAssets_5DF21761AE4F135E0FC4795EF705C9A1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Investment owned, percent of net assets </link:label>
<link:label id="lab_us-gaap_InvestmentOwnedPercentOfNetAssets_5DF21761AE4F135E0FC4795EF705C9A1_label_en-US" xlink:label="lab_us-gaap_InvestmentOwnedPercentOfNetAssets_5DF21761AE4F135E0FC4795EF705C9A1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Investment Owned, Percent of Net Assets </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_InvestmentOwnedPercentOfNetAssets" xlink:label="loc_us-gaap_InvestmentOwnedPercentOfNetAssets_5DF21761AE4F135E0FC4795EF705C9A1" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InvestmentOwnedPercentOfNetAssets_5DF21761AE4F135E0FC4795EF705C9A1" xlink:to="lab_us-gaap_InvestmentOwnedPercentOfNetAssets_5DF21761AE4F135E0FC4795EF705C9A1" xlink:type="arc"/>
<link:label id="lab_us-gaap_MinorityInterestOwnershipPercentageByNoncontrollingOwners_F30C36AD458207CE5B5B795EF7051BE1_terseLabel_en-US" xlink:label="lab_us-gaap_MinorityInterestOwnershipPercentageByNoncontrollingOwners_F30C36AD458207CE5B5B795EF7051BE1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Noncontrolling interest, ownership percentage by noncontrolling owners </link:label>
<link:label id="lab_us-gaap_MinorityInterestOwnershipPercentageByNoncontrollingOwners_F30C36AD458207CE5B5B795EF7051BE1_label_en-US" xlink:label="lab_us-gaap_MinorityInterestOwnershipPercentageByNoncontrollingOwners_F30C36AD458207CE5B5B795EF7051BE1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Noncontrolling Interest, Ownership Percentage by Noncontrolling Owners </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_MinorityInterestOwnershipPercentageByNoncontrollingOwners" xlink:label="loc_us-gaap_MinorityInterestOwnershipPercentageByNoncontrollingOwners_F30C36AD458207CE5B5B795EF7051BE1" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MinorityInterestOwnershipPercentageByNoncontrollingOwners_F30C36AD458207CE5B5B795EF7051BE1" xlink:to="lab_us-gaap_MinorityInterestOwnershipPercentageByNoncontrollingOwners_F30C36AD458207CE5B5B795EF7051BE1" xlink:type="arc"/>
<link:label id="lab_us-gaap_PaymentsOfDividendsMinorityInterest_5DD802ED9F43545DD529795EF705BF02_terseLabel_en-US" xlink:label="lab_us-gaap_PaymentsOfDividendsMinorityInterest_5DD802ED9F43545DD529795EF705BF02" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Dividends paid to noncontrolling interest </link:label>
<link:label id="lab_us-gaap_PaymentsOfDividendsMinorityInterest_5DD802ED9F43545DD529795EF705BF02_label_en-US" xlink:label="lab_us-gaap_PaymentsOfDividendsMinorityInterest_5DD802ED9F43545DD529795EF705BF02" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Payments of Ordinary Dividends, Noncontrolling Interest </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_PaymentsOfDividendsMinorityInterest" xlink:label="loc_us-gaap_PaymentsOfDividendsMinorityInterest_5DD802ED9F43545DD529795EF705BF02" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsOfDividendsMinorityInterest_5DD802ED9F43545DD529795EF705BF02" xlink:to="lab_us-gaap_PaymentsOfDividendsMinorityInterest_5DD802ED9F43545DD529795EF705BF02" xlink:type="arc"/>
<link:label id="lab_us-gaap_EquityMethodInvestmentOwnershipPercentage_29F7E538AC982133FD3D795EF706AC9E_terseLabel_en-US" xlink:label="lab_us-gaap_EquityMethodInvestmentOwnershipPercentage_29F7E538AC982133FD3D795EF706AC9E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Equity method investment, ownership percentage </link:label>
<link:label id="lab_us-gaap_EquityMethodInvestmentOwnershipPercentage_29F7E538AC982133FD3D795EF706AC9E_label_en-US" xlink:label="lab_us-gaap_EquityMethodInvestmentOwnershipPercentage_29F7E538AC982133FD3D795EF706AC9E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Equity Method Investment, Ownership Percentage </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_EquityMethodInvestmentOwnershipPercentage" xlink:label="loc_us-gaap_EquityMethodInvestmentOwnershipPercentage_29F7E538AC982133FD3D795EF706AC9E" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EquityMethodInvestmentOwnershipPercentage_29F7E538AC982133FD3D795EF706AC9E" xlink:to="lab_us-gaap_EquityMethodInvestmentOwnershipPercentage_29F7E538AC982133FD3D795EF706AC9E" xlink:type="arc"/>
<link:label id="lab_qvc_Remainingownershipinterestacquiredbyparent_CB62C46CEC3556675DAC795EF706914C_terseLabel_en-US" xlink:label="lab_qvc_Remainingownershipinterestacquiredbyparent_CB62C46CEC3556675DAC795EF706914C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Remaining ownership interest acquired by parent </link:label>
<link:label id="lab_qvc_Remainingownershipinterestacquiredbyparent_CB62C46CEC3556675DAC795EF706914C_label_en-US" xlink:label="lab_qvc_Remainingownershipinterestacquiredbyparent_CB62C46CEC3556675DAC795EF706914C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Remaining ownership interest acquired by parent </link:label>
<link:label id="lab_qvc_Remainingownershipinterestacquiredbyparent_CB62C46CEC3556675DAC795EF706914C_documentation_en-US" xlink:label="lab_qvc_Remainingownershipinterestacquiredbyparent_CB62C46CEC3556675DAC795EF706914C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Remaining ownership interest percentage acquired by parent </link:label>
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<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_AccruedLiabilitiesCurrentAndNoncurrentAbstract" xlink:label="loc_us-gaap_AccruedLiabilitiesCurrentAndNoncurrentAbstract_ECB2ED01DBEA0063B0527CC94F8B9D2B" xlink:type="locator"/>
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<link:label id="lab_us-gaap_AccountsPayableAndAccruedLiabilitiesDisclosureTextBlock_AE80EF2CB925790964587CC94F8B6800_label_en-US" xlink:label="lab_us-gaap_AccountsPayableAndAccruedLiabilitiesDisclosureTextBlock_AE80EF2CB925790964587CC94F8B6800" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Accounts Payable and Accrued Liabilities Disclosure [Text Block] </link:label>
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<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_PropertyPlantAndEquipmentNetAbstract" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentNetAbstract_82EE889023DDD457BA47D6B7B2F99107" xlink:type="locator"/>
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<link:label id="lab_us-gaap_PropertyPlantAndEquipmentTextBlock_03877AD828DAE102DA1AD6B7B2F90ED3_terseLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentTextBlock_03877AD828DAE102DA1AD6B7B2F90ED3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Schedule Property, Plant and Equipment, net </link:label>
<link:label id="lab_us-gaap_PropertyPlantAndEquipmentTextBlock_03877AD828DAE102DA1AD6B7B2F90ED3_label_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentTextBlock_03877AD828DAE102DA1AD6B7B2F90ED3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Property, Plant and Equipment [Table Text Block] </link:label>
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<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_SegmentReportingAbstract" xlink:label="loc_us-gaap_SegmentReportingAbstract_A5C246437E196A3DD7AAD6B7B35B2CB8" xlink:type="locator"/>
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<link:label id="lab_us-gaap_IncomeTaxDisclosureAbstract_4C8C5E096C680F813F387DBFED100189_label_en-US" xlink:label="lab_us-gaap_IncomeTaxDisclosureAbstract_4C8C5E096C680F813F387DBFED100189" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Income Tax Disclosure [Abstract] </link:label>
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<link:label id="lab_us-gaap_DeferredTaxLiabilitiesLeasingArrangements_8DBFDDA72A3F36B8516A7DBFED13C595_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_DeferredTaxLiabilitiesLeasingArrangements_8DBFDDA72A3F36B8516A7DBFED13C595" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US"> Deferred Tax Liabilities, Leasing Arrangements </link:label>
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<link:label id="lab_us-gaap_DeferredTaxLiabilitiesUnrealizedCurrencyTransactionGains_9AA18A8BCD1593469C5B7DBFED13E358_label_en-US" xlink:label="lab_us-gaap_DeferredTaxLiabilitiesUnrealizedCurrencyTransactionGains_9AA18A8BCD1593469C5B7DBFED13E358" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Deferred Tax Liabilities, Unrealized Currency Transaction Gains </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_DeferredTaxLiabilitiesUnrealizedCurrencyTransactionGains" xlink:label="loc_us-gaap_DeferredTaxLiabilitiesUnrealizedCurrencyTransactionGains_9AA18A8BCD1593469C5B7DBFED13E358" xlink:type="locator"/>
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<link:label id="lab_qvc_DeferredtaxliabilityInvestmentinSubsidiaries_67567EEFD6237A10F9137DBFED14E5ED_label_en-US" xlink:label="lab_qvc_DeferredtaxliabilityInvestmentinSubsidiaries_67567EEFD6237A10F9137DBFED14E5ED" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Deferred tax liability, Investment in Subsidiaries </link:label>
<link:label id="lab_qvc_DeferredtaxliabilityInvestmentinSubsidiaries_67567EEFD6237A10F9137DBFED14E5ED_documentation_en-US" xlink:label="lab_qvc_DeferredtaxliabilityInvestmentinSubsidiaries_67567EEFD6237A10F9137DBFED14E5ED" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Amount of deferred tax liability attributable to taxable temporary differences from the entity's investment in it wholly-owned subsidiaries </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_DeferredtaxliabilityInvestmentinSubsidiaries" xlink:label="loc_qvc_DeferredtaxliabilityInvestmentinSubsidiaries_67567EEFD6237A10F9137DBFED14E5ED" xlink:type="locator"/>
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<link:label id="lab_us-gaap_DeferredIncomeTaxLiabilities_40B1BD2FD984091BF0437DD1E0FBF7E6_label_en-US" xlink:label="lab_us-gaap_DeferredIncomeTaxLiabilities_40B1BD2FD984091BF0437DD1E0FBF7E6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Deferred Tax Liabilities, Gross </link:label>
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<link:label id="lab_us-gaap_DeferredTaxLiabilities_AD0AF35F312B40A6B9167DBFED1487B0_negatedTotalLabel_en-US" xlink:label="lab_us-gaap_DeferredTaxLiabilities_AD0AF35F312B40A6B9167DBFED1487B0" xlink:role="http://www.xbrl.org/2009/role/negatedTotalLabel" xlink:type="resource" xml:lang="en-US"> Net deferred tax liability </link:label>
<link:label id="lab_us-gaap_DeferredTaxLiabilities_AD0AF35F312B40A6B9167DBFED1487B0_label_en-US" xlink:label="lab_us-gaap_DeferredTaxLiabilities_AD0AF35F312B40A6B9167DBFED1487B0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Deferred Tax Liabilities, Net </link:label>
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<link:label id="lab_qvc_AccountsReceivableAbstract_FB9F65B74A6914443C65D6B7B366896A_label_en-US" xlink:label="lab_qvc_AccountsReceivableAbstract_FB9F65B74A6914443C65D6B7B366896A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Accounts Receivable [Abstract] </link:label>
<link:label id="lab_qvc_AccountsReceivableAbstract_FB9F65B74A6914443C65D6B7B366896A_documentation_en-US" xlink:label="lab_qvc_AccountsReceivableAbstract_FB9F65B74A6914443C65D6B7B366896A" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Accounts Receivable [Abstract] </link:label>
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<link:label id="lab_qvc_OtherIntangibleAssetsAbstract_DB5BAD2990315FD1D9707CC94FAEB083_label_en-US" xlink:label="lab_qvc_OtherIntangibleAssetsAbstract_DB5BAD2990315FD1D9707CC94FAEB083" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Other Intangible Assets [Abstract] </link:label>
<link:label id="lab_qvc_OtherIntangibleAssetsAbstract_DB5BAD2990315FD1D9707CC94FAEB083_documentation_en-US" xlink:label="lab_qvc_OtherIntangibleAssetsAbstract_DB5BAD2990315FD1D9707CC94FAEB083" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Other Intangible Assets [Abstract] </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_OtherIntangibleAssetsAbstract" xlink:label="loc_qvc_OtherIntangibleAssetsAbstract_DB5BAD2990315FD1D9707CC94FAEB083" xlink:type="locator"/>
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<link:label id="lab_us-gaap_ScheduleOfGoodwillTable_5DDFE3CD9FDA40B5CA507CF985091854_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfGoodwillTable_5DDFE3CD9FDA40B5CA507CF985091854" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Schedule of Goodwill [Table] </link:label>
<link:label id="lab_us-gaap_ScheduleOfGoodwillTable_5DDFE3CD9FDA40B5CA507CF985091854_label_en-US" xlink:label="lab_us-gaap_ScheduleOfGoodwillTable_5DDFE3CD9FDA40B5CA507CF985091854" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Schedule of Goodwill [Table] </link:label>
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<link:label id="lab_srt_ConsolidationItemsAxis_4BD8A3DAADF0BDD6A4C47CF98509672F_terseLabel_en-US" xlink:label="lab_srt_ConsolidationItemsAxis_4BD8A3DAADF0BDD6A4C47CF98509672F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Consolidation Items [Axis] </link:label>
<link:label id="lab_srt_ConsolidationItemsAxis_4BD8A3DAADF0BDD6A4C47CF98509672F_label_en-US" xlink:label="lab_srt_ConsolidationItemsAxis_4BD8A3DAADF0BDD6A4C47CF98509672F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Consolidation Items [Axis] </link:label>
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<link:label id="lab_us-gaap_SegmentDomain_8B1310AC4E9E6F020F0E7CF9850CEA87_terseLabel_en-US" xlink:label="lab_us-gaap_SegmentDomain_8B1310AC4E9E6F020F0E7CF9850CEA87" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Segments [Domain] </link:label>
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<link:label id="lab_us-gaap_IncomeStatementLocationDomain_4B0D36432FF824D743937CF9850D7BB2_label_en-US" xlink:label="lab_us-gaap_IncomeStatementLocationDomain_4B0D36432FF824D743937CF9850D7BB2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Income Statement Location [Domain] </link:label>
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<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeStatementLocationDomain_4B0D36432FF824D743937CF9850D7BB2" xlink:to="lab_us-gaap_IncomeStatementLocationDomain_4B0D36432FF824D743937CF9850D7BB2" xlink:type="arc"/>
<link:label id="lab_srt_RangeAxis_F43F04744877140010337CF9850E465E_terseLabel_en-US" xlink:label="lab_srt_RangeAxis_F43F04744877140010337CF9850E465E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Statistical Measurement [Axis] </link:label>
<link:label id="lab_srt_RangeAxis_F43F04744877140010337CF9850E465E_label_en-US" xlink:label="lab_srt_RangeAxis_F43F04744877140010337CF9850E465E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Statistical Measurement [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/srt/2019/elts/srt-2019-01-31.xsd#srt_RangeAxis" xlink:label="loc_srt_RangeAxis_F43F04744877140010337CF9850E465E" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_srt_RangeAxis_F43F04744877140010337CF9850E465E" xlink:to="lab_srt_RangeAxis_F43F04744877140010337CF9850E465E" xlink:type="arc"/>
<link:label id="lab_srt_RangeMember_83C7864E169DA83A7BCE7CF9850FC1B1_terseLabel_en-US" xlink:label="lab_srt_RangeMember_83C7864E169DA83A7BCE7CF9850FC1B1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Statistical Measurement [Domain] </link:label>
<link:label id="lab_srt_RangeMember_83C7864E169DA83A7BCE7CF9850FC1B1_label_en-US" xlink:label="lab_srt_RangeMember_83C7864E169DA83A7BCE7CF9850FC1B1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Statistical Measurement [Domain] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/srt/2019/elts/srt-2019-01-31.xsd#srt_RangeMember" xlink:label="loc_srt_RangeMember_83C7864E169DA83A7BCE7CF9850FC1B1" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_srt_RangeMember_83C7864E169DA83A7BCE7CF9850FC1B1" xlink:to="lab_srt_RangeMember_83C7864E169DA83A7BCE7CF9850FC1B1" xlink:type="arc"/>
<link:label id="lab_us-gaap_ReportingUnitAxis_0C1A79D24B209DA290367CF98510B6F7_terseLabel_en-US" xlink:label="lab_us-gaap_ReportingUnitAxis_0C1A79D24B209DA290367CF98510B6F7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Reporting Unit [Axis] </link:label>
<link:label id="lab_us-gaap_ReportingUnitAxis_0C1A79D24B209DA290367CF98510B6F7_label_en-US" xlink:label="lab_us-gaap_ReportingUnitAxis_0C1A79D24B209DA290367CF98510B6F7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Reporting Unit [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ReportingUnitAxis" xlink:label="loc_us-gaap_ReportingUnitAxis_0C1A79D24B209DA290367CF98510B6F7" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ReportingUnitAxis_0C1A79D24B209DA290367CF98510B6F7" xlink:to="lab_us-gaap_ReportingUnitAxis_0C1A79D24B209DA290367CF98510B6F7" xlink:type="arc"/>
<link:label id="lab_us-gaap_ReportingUnitDomain_751350A59B1359C15DFA7CF985108A96_terseLabel_en-US" xlink:label="lab_us-gaap_ReportingUnitDomain_751350A59B1359C15DFA7CF985108A96" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Reporting Unit [Domain] </link:label>
<link:label id="lab_us-gaap_ReportingUnitDomain_751350A59B1359C15DFA7CF985108A96_label_en-US" xlink:label="lab_us-gaap_ReportingUnitDomain_751350A59B1359C15DFA7CF985108A96" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Reporting Unit [Domain] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ReportingUnitDomain" xlink:label="loc_us-gaap_ReportingUnitDomain_751350A59B1359C15DFA7CF985108A96" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ReportingUnitDomain_751350A59B1359C15DFA7CF985108A96" xlink:to="lab_us-gaap_ReportingUnitDomain_751350A59B1359C15DFA7CF985108A96" xlink:type="arc"/>
<link:label id="lab_us-gaap_GoodwillLineItems_9DCD9D1345CDBF21D5DB7CF98511C3CE_terseLabel_en-US" xlink:label="lab_us-gaap_GoodwillLineItems_9DCD9D1345CDBF21D5DB7CF98511C3CE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Goodwill [Line Items] </link:label>
<link:label id="lab_us-gaap_GoodwillLineItems_9DCD9D1345CDBF21D5DB7CF98511C3CE_label_en-US" xlink:label="lab_us-gaap_GoodwillLineItems_9DCD9D1345CDBF21D5DB7CF98511C3CE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Goodwill [Line Items] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_GoodwillLineItems" xlink:label="loc_us-gaap_GoodwillLineItems_9DCD9D1345CDBF21D5DB7CF98511C3CE" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_GoodwillLineItems_9DCD9D1345CDBF21D5DB7CF98511C3CE" xlink:to="lab_us-gaap_GoodwillLineItems_9DCD9D1345CDBF21D5DB7CF98511C3CE" xlink:type="arc"/>
<link:label id="lab_us-gaap_ScheduleOfAcquiredFiniteLivedIntangibleAssetsByMajorClassTextBlock_929CA345CB815338647E7CC94FAE223D_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfAcquiredFiniteLivedIntangibleAssetsByMajorClassTextBlock_929CA345CB815338647E7CC94FAE223D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Schedule of acquired intangible assets by class </link:label>
<link:label id="lab_us-gaap_ScheduleOfAcquiredFiniteLivedIntangibleAssetsByMajorClassTextBlock_929CA345CB815338647E7CC94FAE223D_label_en-US" xlink:label="lab_us-gaap_ScheduleOfAcquiredFiniteLivedIntangibleAssetsByMajorClassTextBlock_929CA345CB815338647E7CC94FAE223D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Schedule of Acquired Finite-Lived Intangible Assets by Major Class [Table Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ScheduleOfAcquiredFiniteLivedIntangibleAssetsByMajorClassTextBlock" xlink:label="loc_us-gaap_ScheduleOfAcquiredFiniteLivedIntangibleAssetsByMajorClassTextBlock_929CA345CB815338647E7CC94FAE223D" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfAcquiredFiniteLivedIntangibleAssetsByMajorClassTextBlock_929CA345CB815338647E7CC94FAE223D" xlink:to="lab_us-gaap_ScheduleOfAcquiredFiniteLivedIntangibleAssetsByMajorClassTextBlock_929CA345CB815338647E7CC94FAE223D" xlink:type="arc"/>
<link:label id="lab_us-gaap_ScheduleofFiniteLivedIntangibleAssetsFutureAmortizationExpenseTableTextBlock_0913B1E6FFE73BE21DDC7CC94FAEA1EF_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleofFiniteLivedIntangibleAssetsFutureAmortizationExpenseTableTextBlock_0913B1E6FFE73BE21DDC7CC94FAEA1EF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Schedule of finite-lived intangible assets future amortization expense </link:label>
<link:label id="lab_us-gaap_ScheduleofFiniteLivedIntangibleAssetsFutureAmortizationExpenseTableTextBlock_0913B1E6FFE73BE21DDC7CC94FAEA1EF_label_en-US" xlink:label="lab_us-gaap_ScheduleofFiniteLivedIntangibleAssetsFutureAmortizationExpenseTableTextBlock_0913B1E6FFE73BE21DDC7CC94FAEA1EF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Schedule of Finite-Lived Intangible Assets, Future Amortization Expense [Table Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ScheduleofFiniteLivedIntangibleAssetsFutureAmortizationExpenseTableTextBlock" xlink:label="loc_us-gaap_ScheduleofFiniteLivedIntangibleAssetsFutureAmortizationExpenseTableTextBlock_0913B1E6FFE73BE21DDC7CC94FAEA1EF" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleofFiniteLivedIntangibleAssetsFutureAmortizationExpenseTableTextBlock_0913B1E6FFE73BE21DDC7CC94FAEA1EF" xlink:to="lab_us-gaap_ScheduleofFiniteLivedIntangibleAssetsFutureAmortizationExpenseTableTextBlock_0913B1E6FFE73BE21DDC7CC94FAEA1EF" xlink:type="arc"/>
<link:label id="lab_qvc_LeasesAndTransponderServiceAgreementsAbstract_AD8AF5C954037E38FE257CC94F5BCEFF_label_en-US" xlink:label="lab_qvc_LeasesAndTransponderServiceAgreementsAbstract_AD8AF5C954037E38FE257CC94F5BCEFF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Leases and Transponder Service Agreements [Abstract] </link:label>
<link:label id="lab_qvc_LeasesAndTransponderServiceAgreementsAbstract_AD8AF5C954037E38FE257CC94F5BCEFF_documentation_en-US" xlink:label="lab_qvc_LeasesAndTransponderServiceAgreementsAbstract_AD8AF5C954037E38FE257CC94F5BCEFF" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Leases and Transponder Service Agreements [Abstract] </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_LeasesAndTransponderServiceAgreementsAbstract" xlink:label="loc_qvc_LeasesAndTransponderServiceAgreementsAbstract_AD8AF5C954037E38FE257CC94F5BCEFF" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_LeasesAndTransponderServiceAgreementsAbstract_AD8AF5C954037E38FE257CC94F5BCEFF" xlink:to="lab_qvc_LeasesAndTransponderServiceAgreementsAbstract_AD8AF5C954037E38FE257CC94F5BCEFF" xlink:type="arc"/>
<link:label id="lab_us-gaap_LeaseCostTableTextBlock_DC3780C9FBD31578E4757CC94F5BDA85_terseLabel_en-US" xlink:label="lab_us-gaap_LeaseCostTableTextBlock_DC3780C9FBD31578E4757CC94F5BDA85" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Lease, Cost [Table Text Block] </link:label>
<link:label id="lab_us-gaap_LeaseCostTableTextBlock_DC3780C9FBD31578E4757CC94F5BDA85_label_en-US" xlink:label="lab_us-gaap_LeaseCostTableTextBlock_DC3780C9FBD31578E4757CC94F5BDA85" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Lease, Cost [Table Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_LeaseCostTableTextBlock" xlink:label="loc_us-gaap_LeaseCostTableTextBlock_DC3780C9FBD31578E4757CC94F5BDA85" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LeaseCostTableTextBlock_DC3780C9FBD31578E4757CC94F5BDA85" xlink:to="lab_us-gaap_LeaseCostTableTextBlock_DC3780C9FBD31578E4757CC94F5BDA85" xlink:type="arc"/>
<link:label id="lab_qvc_WeightedaverageleasetermanddiscountrateTableTextBlock_15A667BF1A76F7FBA7CB7CC94F5B8F2D_terseLabel_en-US" xlink:label="lab_qvc_WeightedaverageleasetermanddiscountrateTableTextBlock_15A667BF1A76F7FBA7CB7CC94F5B8F2D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Weighted average lease term and discount rate [Table Text Block] </link:label>
<link:label id="lab_qvc_WeightedaverageleasetermanddiscountrateTableTextBlock_15A667BF1A76F7FBA7CB7CC94F5B8F2D_label_en-US" xlink:label="lab_qvc_WeightedaverageleasetermanddiscountrateTableTextBlock_15A667BF1A76F7FBA7CB7CC94F5B8F2D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Weighted average lease term and discount rate [Table Text Block] </link:label>
<link:label id="lab_qvc_WeightedaverageleasetermanddiscountrateTableTextBlock_15A667BF1A76F7FBA7CB7CC94F5B8F2D_documentation_en-US" xlink:label="lab_qvc_WeightedaverageleasetermanddiscountrateTableTextBlock_15A667BF1A76F7FBA7CB7CC94F5B8F2D" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> [Table Text Block] for Weighted average lease term and discount rate [Table] </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_WeightedaverageleasetermanddiscountrateTableTextBlock" xlink:label="loc_qvc_WeightedaverageleasetermanddiscountrateTableTextBlock_15A667BF1A76F7FBA7CB7CC94F5B8F2D" xlink:type="locator"/>
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<link:label id="lab_qvc_LeasesSupplementalBalanceSheetInformationTableTextBlock_053DAE1D1FDB165F1B667CC94F5BF593_terseLabel_en-US" xlink:label="lab_qvc_LeasesSupplementalBalanceSheetInformationTableTextBlock_053DAE1D1FDB165F1B667CC94F5BF593" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Leases, Supplemental Balance Sheet Information [Table Text Block] </link:label>
<link:label id="lab_qvc_LeasesSupplementalBalanceSheetInformationTableTextBlock_053DAE1D1FDB165F1B667CC94F5BF593_label_en-US" xlink:label="lab_qvc_LeasesSupplementalBalanceSheetInformationTableTextBlock_053DAE1D1FDB165F1B667CC94F5BF593" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Leases, Supplemental Balance Sheet Information [Table Text Block] </link:label>
<link:label id="lab_qvc_LeasesSupplementalBalanceSheetInformationTableTextBlock_053DAE1D1FDB165F1B667CC94F5BF593_documentation_en-US" xlink:label="lab_qvc_LeasesSupplementalBalanceSheetInformationTableTextBlock_053DAE1D1FDB165F1B667CC94F5BF593" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> [Table Text Block] for Leases, Supplemental Balance Sheet Information [Table] </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_LeasesSupplementalBalanceSheetInformationTableTextBlock" xlink:label="loc_qvc_LeasesSupplementalBalanceSheetInformationTableTextBlock_053DAE1D1FDB165F1B667CC94F5BF593" xlink:type="locator"/>
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<link:label id="lab_qvc_LeasesSupplementalCashFlowInformationTableTextBlock_9422897BDA77D0D594FB7CC94F5B9033_terseLabel_en-US" xlink:label="lab_qvc_LeasesSupplementalCashFlowInformationTableTextBlock_9422897BDA77D0D594FB7CC94F5B9033" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Leases, Supplemental Cash Flow Information [Table Text Block] </link:label>
<link:label id="lab_qvc_LeasesSupplementalCashFlowInformationTableTextBlock_9422897BDA77D0D594FB7CC94F5B9033_label_en-US" xlink:label="lab_qvc_LeasesSupplementalCashFlowInformationTableTextBlock_9422897BDA77D0D594FB7CC94F5B9033" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Leases, Supplemental Cash Flow Information [Table Text Block] </link:label>
<link:label id="lab_qvc_LeasesSupplementalCashFlowInformationTableTextBlock_9422897BDA77D0D594FB7CC94F5B9033_documentation_en-US" xlink:label="lab_qvc_LeasesSupplementalCashFlowInformationTableTextBlock_9422897BDA77D0D594FB7CC94F5B9033" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> [Table Text Block] for Leases, Supplemental Cash Flow Information [Table] </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_LeasesSupplementalCashFlowInformationTableTextBlock" xlink:label="loc_qvc_LeasesSupplementalCashFlowInformationTableTextBlock_9422897BDA77D0D594FB7CC94F5B9033" xlink:type="locator"/>
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<link:label id="lab_qvc_FutureMinimumLeasePaymentsTableTextBlock_CF38184761C89E1409AB7CC94F5BC543_terseLabel_en-US" xlink:label="lab_qvc_FutureMinimumLeasePaymentsTableTextBlock_CF38184761C89E1409AB7CC94F5BC543" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Future minimum lease payments </link:label>
<link:label id="lab_qvc_FutureMinimumLeasePaymentsTableTextBlock_CF38184761C89E1409AB7CC94F5BC543_label_en-US" xlink:label="lab_qvc_FutureMinimumLeasePaymentsTableTextBlock_CF38184761C89E1409AB7CC94F5BC543" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Future minimum lease payments [Table Text Block] </link:label>
<link:label id="lab_qvc_FutureMinimumLeasePaymentsTableTextBlock_CF38184761C89E1409AB7CC94F5BC543_documentation_en-US" xlink:label="lab_qvc_FutureMinimumLeasePaymentsTableTextBlock_CF38184761C89E1409AB7CC94F5BC543" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> [Table Text Block] for Future minimum lease payments under noncancelable operating leases and capital transponder leases. [Table] </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_FutureMinimumLeasePaymentsTableTextBlock" xlink:label="loc_qvc_FutureMinimumLeasePaymentsTableTextBlock_CF38184761C89E1409AB7CC94F5BC543" xlink:type="locator"/>
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<link:label id="lab_us-gaap_DebtDisclosureAbstract_EE949EDD0B1C09D2EE9B7DDC155BAECB_label_en-US" xlink:label="lab_us-gaap_DebtDisclosureAbstract_EE949EDD0B1C09D2EE9B7DDC155BAECB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Debt Disclosure [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_DebtDisclosureAbstract" xlink:label="loc_us-gaap_DebtDisclosureAbstract_EE949EDD0B1C09D2EE9B7DDC155BAECB" xlink:type="locator"/>
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<link:label id="lab_us-gaap_DebtInstrumentTable_E089502095CF2C48A12D7DDC15603D0A_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentTable_E089502095CF2C48A12D7DDC15603D0A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Schedule of Debt Instruments [Table] </link:label>
<link:label id="lab_us-gaap_DebtInstrumentTable_E089502095CF2C48A12D7DDC15603D0A_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentTable_E089502095CF2C48A12D7DDC15603D0A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Schedule of Long-term Debt Instruments [Table] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_DebtInstrumentTable" xlink:label="loc_us-gaap_DebtInstrumentTable_E089502095CF2C48A12D7DDC15603D0A" xlink:type="locator"/>
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<link:label id="lab_us-gaap_SubsequentEventTypeAxis_8F0E4897A0CE711A684B7DDC1560B2E2_terseLabel_en-US" xlink:label="lab_us-gaap_SubsequentEventTypeAxis_8F0E4897A0CE711A684B7DDC1560B2E2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Subsequent Event Type [Axis] </link:label>
<link:label id="lab_us-gaap_SubsequentEventTypeAxis_8F0E4897A0CE711A684B7DDC1560B2E2_label_en-US" xlink:label="lab_us-gaap_SubsequentEventTypeAxis_8F0E4897A0CE711A684B7DDC1560B2E2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Subsequent Event Type [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_SubsequentEventTypeAxis" xlink:label="loc_us-gaap_SubsequentEventTypeAxis_8F0E4897A0CE711A684B7DDC1560B2E2" xlink:type="locator"/>
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<link:label id="lab_us-gaap_SubsequentEventTypeDomain_D21FCCCAAD4649F573747DDC15613669_terseLabel_en-US" xlink:label="lab_us-gaap_SubsequentEventTypeDomain_D21FCCCAAD4649F573747DDC15613669" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Subsequent Event Type [Domain] </link:label>
<link:label id="lab_us-gaap_SubsequentEventTypeDomain_D21FCCCAAD4649F573747DDC15613669_label_en-US" xlink:label="lab_us-gaap_SubsequentEventTypeDomain_D21FCCCAAD4649F573747DDC15613669" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Subsequent Event Type [Domain] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_SubsequentEventTypeDomain" xlink:label="loc_us-gaap_SubsequentEventTypeDomain_D21FCCCAAD4649F573747DDC15613669" xlink:type="locator"/>
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<link:label id="lab_us-gaap_SubsequentEventMember_07BFAA31AFD3B0F08A267DDC156186CF_terseLabel_en-US" xlink:label="lab_us-gaap_SubsequentEventMember_07BFAA31AFD3B0F08A267DDC156186CF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Subsequent Event [Member] </link:label>
<link:label id="lab_us-gaap_SubsequentEventMember_07BFAA31AFD3B0F08A267DDC156186CF_label_en-US" xlink:label="lab_us-gaap_SubsequentEventMember_07BFAA31AFD3B0F08A267DDC156186CF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Subsequent Event [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_SubsequentEventMember" xlink:label="loc_us-gaap_SubsequentEventMember_07BFAA31AFD3B0F08A267DDC156186CF" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SubsequentEventMember_07BFAA31AFD3B0F08A267DDC156186CF" xlink:to="lab_us-gaap_SubsequentEventMember_07BFAA31AFD3B0F08A267DDC156186CF" xlink:type="arc"/>
<link:label id="lab_srt_MinimumMember_816625349A173F0216E97DDC15629542_terseLabel_en-US" xlink:label="lab_srt_MinimumMember_816625349A173F0216E97DDC15629542" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Minimum </link:label>
<link:label id="lab_srt_MinimumMember_816625349A173F0216E97DDC15629542_label_en-US" xlink:label="lab_srt_MinimumMember_816625349A173F0216E97DDC15629542" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Minimum [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/srt/2019/elts/srt-2019-01-31.xsd#srt_MinimumMember" xlink:label="loc_srt_MinimumMember_816625349A173F0216E97DDC15629542" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_srt_MinimumMember_816625349A173F0216E97DDC15629542" xlink:to="lab_srt_MinimumMember_816625349A173F0216E97DDC15629542" xlink:type="arc"/>
<link:label id="lab_srt_MaximumMember_A6012799AD4A81A3D9627DDC1562B7D7_terseLabel_en-US" xlink:label="lab_srt_MaximumMember_A6012799AD4A81A3D9627DDC1562B7D7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Maximum </link:label>
<link:label id="lab_srt_MaximumMember_A6012799AD4A81A3D9627DDC1562B7D7_label_en-US" xlink:label="lab_srt_MaximumMember_A6012799AD4A81A3D9627DDC1562B7D7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Maximum [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/srt/2019/elts/srt-2019-01-31.xsd#srt_MaximumMember" xlink:label="loc_srt_MaximumMember_A6012799AD4A81A3D9627DDC1562B7D7" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_srt_MaximumMember_A6012799AD4A81A3D9627DDC1562B7D7" xlink:to="lab_srt_MaximumMember_A6012799AD4A81A3D9627DDC1562B7D7" xlink:type="arc"/>
<link:label id="lab_qvc_TrancheOneSharedwithRelatedPartyMember_A2C0190B93433EF6AB947DDC156326E0_terseLabel_en-US" xlink:label="lab_qvc_TrancheOneSharedwithRelatedPartyMember_A2C0190B93433EF6AB947DDC156326E0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Tranche One, Shared with Related Party [Member] </link:label>
<link:label id="lab_qvc_TrancheOneSharedwithRelatedPartyMember_A2C0190B93433EF6AB947DDC156326E0_label_en-US" xlink:label="lab_qvc_TrancheOneSharedwithRelatedPartyMember_A2C0190B93433EF6AB947DDC156326E0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Tranche One, Shared with Related Party [Member] </link:label>
<link:label id="lab_qvc_TrancheOneSharedwithRelatedPartyMember_A2C0190B93433EF6AB947DDC156326E0_documentation_en-US" xlink:label="lab_qvc_TrancheOneSharedwithRelatedPartyMember_A2C0190B93433EF6AB947DDC156326E0" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Tranche One, Shares with Related Party [Member] </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_TrancheOneSharedwithRelatedPartyMember" xlink:label="loc_qvc_TrancheOneSharedwithRelatedPartyMember_A2C0190B93433EF6AB947DDC156326E0" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_TrancheOneSharedwithRelatedPartyMember_A2C0190B93433EF6AB947DDC156326E0" xlink:to="lab_qvc_TrancheOneSharedwithRelatedPartyMember_A2C0190B93433EF6AB947DDC156326E0" xlink:type="arc"/>
<link:label id="lab_us-gaap_VariableRateAxis_9191A40F4FE67E500E837DDC1563F770_terseLabel_en-US" xlink:label="lab_us-gaap_VariableRateAxis_9191A40F4FE67E500E837DDC1563F770" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Variable Rate [Axis] </link:label>
<link:label id="lab_us-gaap_VariableRateAxis_9191A40F4FE67E500E837DDC1563F770_label_en-US" xlink:label="lab_us-gaap_VariableRateAxis_9191A40F4FE67E500E837DDC1563F770" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Variable Rate [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_VariableRateAxis" xlink:label="loc_us-gaap_VariableRateAxis_9191A40F4FE67E500E837DDC1563F770" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_VariableRateAxis_9191A40F4FE67E500E837DDC1563F770" xlink:to="lab_us-gaap_VariableRateAxis_9191A40F4FE67E500E837DDC1563F770" xlink:type="arc"/>
<link:label id="lab_us-gaap_VariableRateDomain_BE7C13EC22ED22EE52357DDC15636A33_terseLabel_en-US" xlink:label="lab_us-gaap_VariableRateDomain_BE7C13EC22ED22EE52357DDC15636A33" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Variable Rate [Domain] </link:label>
<link:label id="lab_us-gaap_VariableRateDomain_BE7C13EC22ED22EE52357DDC15636A33_label_en-US" xlink:label="lab_us-gaap_VariableRateDomain_BE7C13EC22ED22EE52357DDC15636A33" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Variable Rate [Domain] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_VariableRateDomain" xlink:label="loc_us-gaap_VariableRateDomain_BE7C13EC22ED22EE52357DDC15636A33" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_VariableRateDomain_BE7C13EC22ED22EE52357DDC15636A33" xlink:to="lab_us-gaap_VariableRateDomain_BE7C13EC22ED22EE52357DDC15636A33" xlink:type="arc"/>
<link:label id="lab_us-gaap_LondonInterbankOfferedRateLIBORMember_94BFD4F1367A6692F8A27DDC1563A50A_terseLabel_en-US" xlink:label="lab_us-gaap_LondonInterbankOfferedRateLIBORMember_94BFD4F1367A6692F8A27DDC1563A50A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> London Interbank Offered Rate (LIBOR) </link:label>
<link:label id="lab_us-gaap_LondonInterbankOfferedRateLIBORMember_94BFD4F1367A6692F8A27DDC1563A50A_label_en-US" xlink:label="lab_us-gaap_LondonInterbankOfferedRateLIBORMember_94BFD4F1367A6692F8A27DDC1563A50A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> London Interbank Offered Rate (LIBOR) [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_LondonInterbankOfferedRateLIBORMember" xlink:label="loc_us-gaap_LondonInterbankOfferedRateLIBORMember_94BFD4F1367A6692F8A27DDC1563A50A" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LondonInterbankOfferedRateLIBORMember_94BFD4F1367A6692F8A27DDC1563A50A" xlink:to="lab_us-gaap_LondonInterbankOfferedRateLIBORMember_94BFD4F1367A6692F8A27DDC1563A50A" xlink:type="arc"/>
<link:label id="lab_us-gaap_StandbyLettersOfCreditMember_6506BFA75E22EB4A92517DDC1564930A_terseLabel_en-US" xlink:label="lab_us-gaap_StandbyLettersOfCreditMember_6506BFA75E22EB4A92517DDC1564930A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Standby Letters of Credit </link:label>
<link:label id="lab_us-gaap_StandbyLettersOfCreditMember_6506BFA75E22EB4A92517DDC1564930A_label_en-US" xlink:label="lab_us-gaap_StandbyLettersOfCreditMember_6506BFA75E22EB4A92517DDC1564930A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Standby Letters of Credit [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_StandbyLettersOfCreditMember" xlink:label="loc_us-gaap_StandbyLettersOfCreditMember_6506BFA75E22EB4A92517DDC1564930A" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StandbyLettersOfCreditMember_6506BFA75E22EB4A92517DDC1564930A" xlink:to="lab_us-gaap_StandbyLettersOfCreditMember_6506BFA75E22EB4A92517DDC1564930A" xlink:type="arc"/>
<link:label id="lab_us-gaap_DebtInstrumentAxis_3E9D4F139B5174B621E37DDC15649C39_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentAxis_3E9D4F139B5174B621E37DDC15649C39" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Debt Instrument [Axis] </link:label>
<link:label id="lab_us-gaap_DebtInstrumentAxis_3E9D4F139B5174B621E37DDC15649C39_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentAxis_3E9D4F139B5174B621E37DDC15649C39" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Debt Instrument [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_DebtInstrumentAxis" xlink:label="loc_us-gaap_DebtInstrumentAxis_3E9D4F139B5174B621E37DDC15649C39" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentAxis_3E9D4F139B5174B621E37DDC15649C39" xlink:to="lab_us-gaap_DebtInstrumentAxis_3E9D4F139B5174B621E37DDC15649C39" xlink:type="arc"/>
<link:label id="lab_us-gaap_DebtInstrumentNameDomain_5F33AAD8497B69629A417DDC1565402B_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentNameDomain_5F33AAD8497B69629A417DDC1565402B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Debt Instrument, Name [Domain] </link:label>
<link:label id="lab_us-gaap_DebtInstrumentNameDomain_5F33AAD8497B69629A417DDC1565402B_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentNameDomain_5F33AAD8497B69629A417DDC1565402B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Debt Instrument, Name [Domain] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_DebtInstrumentNameDomain" xlink:label="loc_us-gaap_DebtInstrumentNameDomain_5F33AAD8497B69629A417DDC1565402B" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentNameDomain_5F33AAD8497B69629A417DDC1565402B" xlink:to="lab_us-gaap_DebtInstrumentNameDomain_5F33AAD8497B69629A417DDC1565402B" xlink:type="arc"/>
<link:label id="lab_qvc_A3.125SeniorSecuredNotesMember_E33207C05E4B741EF27F7DDC15653519_terseLabel_en-US" xlink:label="lab_qvc_A3.125SeniorSecuredNotesMember_E33207C05E4B741EF27F7DDC15653519" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> 3.125% Senior Secured Notes due 2019, net of original issue discount </link:label>
<link:label id="lab_qvc_A3.125SeniorSecuredNotesMember_E33207C05E4B741EF27F7DDC15653519_label_en-US" xlink:label="lab_qvc_A3.125SeniorSecuredNotesMember_E33207C05E4B741EF27F7DDC15653519" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> 3.125% Senior Secured Notes [Member] </link:label>
<link:label id="lab_qvc_A3.125SeniorSecuredNotesMember_E33207C05E4B741EF27F7DDC15653519_documentation_en-US" xlink:label="lab_qvc_A3.125SeniorSecuredNotesMember_E33207C05E4B741EF27F7DDC15653519" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> 3.125% Senior Secured Notes - Contractual obligation to pay money on fixed or determinable dates. </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_A3.125SeniorSecuredNotesMember" xlink:label="loc_qvc_A3.125SeniorSecuredNotesMember_E33207C05E4B741EF27F7DDC15653519" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_A3.125SeniorSecuredNotesMember_E33207C05E4B741EF27F7DDC15653519" xlink:to="lab_qvc_A3.125SeniorSecuredNotesMember_E33207C05E4B741EF27F7DDC15653519" xlink:type="arc"/>
<link:label id="lab_qvc_A5125SeniorSecuredNotesMember_E2B0EF19A90656F63DA77DDC156550E5_terseLabel_en-US" xlink:label="lab_qvc_A5125SeniorSecuredNotesMember_E2B0EF19A90656F63DA77DDC156550E5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> 5.125% Senior Secured Notes due 2022 </link:label>
<link:label id="lab_qvc_A5125SeniorSecuredNotesMember_E2B0EF19A90656F63DA77DDC156550E5_label_en-US" xlink:label="lab_qvc_A5125SeniorSecuredNotesMember_E2B0EF19A90656F63DA77DDC156550E5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> 5.125% Senior Secured Notes [Member] </link:label>
<link:label id="lab_qvc_A5125SeniorSecuredNotesMember_E2B0EF19A90656F63DA77DDC156550E5_documentation_en-US" xlink:label="lab_qvc_A5125SeniorSecuredNotesMember_E2B0EF19A90656F63DA77DDC156550E5" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> 5.125% Senior Secured Notes - Contractual obligation to pay money on fixed or determinable dates. </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_A5125SeniorSecuredNotesMember" xlink:label="loc_qvc_A5125SeniorSecuredNotesMember_E2B0EF19A90656F63DA77DDC156550E5" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_A5125SeniorSecuredNotesMember_E2B0EF19A90656F63DA77DDC156550E5" xlink:to="lab_qvc_A5125SeniorSecuredNotesMember_E2B0EF19A90656F63DA77DDC156550E5" xlink:type="arc"/>
<link:label id="lab_qvc_A4375SeniorSecuredNotesMember_C18962132897ED1C08FB7DDC15658110_terseLabel_en-US" xlink:label="lab_qvc_A4375SeniorSecuredNotesMember_C18962132897ED1C08FB7DDC15658110" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> 4.375% Senior Secured Notes due 2023, net of original issue discount </link:label>
<link:label id="lab_qvc_A4375SeniorSecuredNotesMember_C18962132897ED1C08FB7DDC15658110_label_en-US" xlink:label="lab_qvc_A4375SeniorSecuredNotesMember_C18962132897ED1C08FB7DDC15658110" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> 4.375% Senior Secured Notes [Member] </link:label>
<link:label id="lab_qvc_A4375SeniorSecuredNotesMember_C18962132897ED1C08FB7DDC15658110_documentation_en-US" xlink:label="lab_qvc_A4375SeniorSecuredNotesMember_C18962132897ED1C08FB7DDC15658110" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> 4.375% Senior Secured Notes - Contractual obligation to pay money on fixed or determinable dates. </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_A4375SeniorSecuredNotesMember" xlink:label="loc_qvc_A4375SeniorSecuredNotesMember_C18962132897ED1C08FB7DDC15658110" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_A4375SeniorSecuredNotesMember_C18962132897ED1C08FB7DDC15658110" xlink:to="lab_qvc_A4375SeniorSecuredNotesMember_C18962132897ED1C08FB7DDC15658110" xlink:type="arc"/>
<link:label id="lab_qvc_A4.85SeniorSecuredNotesMember_EF53B54D63D1CE2AA6967DDC15657959_terseLabel_en-US" xlink:label="lab_qvc_A4.85SeniorSecuredNotesMember_EF53B54D63D1CE2AA6967DDC15657959" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> 4.85% Senior Secured Notes due 2024, net of original issue discount </link:label>
<link:label id="lab_qvc_A4.85SeniorSecuredNotesMember_EF53B54D63D1CE2AA6967DDC15657959_label_en-US" xlink:label="lab_qvc_A4.85SeniorSecuredNotesMember_EF53B54D63D1CE2AA6967DDC15657959" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> 4.85% Senior Secured Notes [Member] </link:label>
<link:label id="lab_qvc_A4.85SeniorSecuredNotesMember_EF53B54D63D1CE2AA6967DDC15657959_documentation_en-US" xlink:label="lab_qvc_A4.85SeniorSecuredNotesMember_EF53B54D63D1CE2AA6967DDC15657959" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> 4.85% Senior Secured Notes - Contractual obligation to pay money on fixed or determinable dates. </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_A4.85SeniorSecuredNotesMember" xlink:label="loc_qvc_A4.85SeniorSecuredNotesMember_EF53B54D63D1CE2AA6967DDC15657959" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_A4.85SeniorSecuredNotesMember_EF53B54D63D1CE2AA6967DDC15657959" xlink:to="lab_qvc_A4.85SeniorSecuredNotesMember_EF53B54D63D1CE2AA6967DDC15657959" xlink:type="arc"/>
<link:label id="lab_qvc_A4.45SeniorSecuredNotesMember_D5240095DD1B7081B4287DDC1565EB09_terseLabel_en-US" xlink:label="lab_qvc_A4.45SeniorSecuredNotesMember_D5240095DD1B7081B4287DDC1565EB09" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> 4.45% Senior Secured Notes due 2025, net of original issue discount </link:label>
<link:label id="lab_qvc_A4.45SeniorSecuredNotesMember_D5240095DD1B7081B4287DDC1565EB09_label_en-US" xlink:label="lab_qvc_A4.45SeniorSecuredNotesMember_D5240095DD1B7081B4287DDC1565EB09" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> 4.45% Senior Secured Notes [Member] </link:label>
<link:label id="lab_qvc_A4.45SeniorSecuredNotesMember_D5240095DD1B7081B4287DDC1565EB09_documentation_en-US" xlink:label="lab_qvc_A4.45SeniorSecuredNotesMember_D5240095DD1B7081B4287DDC1565EB09" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> 4.45% Senior Secured Notes - Contractual obligation to pay money on fixed or determinable dates. </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_A4.45SeniorSecuredNotesMember" xlink:label="loc_qvc_A4.45SeniorSecuredNotesMember_D5240095DD1B7081B4287DDC1565EB09" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_A4.45SeniorSecuredNotesMember_D5240095DD1B7081B4287DDC1565EB09" xlink:to="lab_qvc_A4.45SeniorSecuredNotesMember_D5240095DD1B7081B4287DDC1565EB09" xlink:type="arc"/>
<link:label id="lab_qvc_A5.45SeniorSecuredNotesMember_B575B718FA441999D4B27DDC15666E6D_terseLabel_en-US" xlink:label="lab_qvc_A5.45SeniorSecuredNotesMember_B575B718FA441999D4B27DDC15666E6D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> 5.45% Senior Secured Notes due 2034, net of original issue discount </link:label>
<link:label id="lab_qvc_A5.45SeniorSecuredNotesMember_B575B718FA441999D4B27DDC15666E6D_label_en-US" xlink:label="lab_qvc_A5.45SeniorSecuredNotesMember_B575B718FA441999D4B27DDC15666E6D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> 5.45% Senior Secured Notes [Member] </link:label>
<link:label id="lab_qvc_A5.45SeniorSecuredNotesMember_B575B718FA441999D4B27DDC15666E6D_documentation_en-US" xlink:label="lab_qvc_A5.45SeniorSecuredNotesMember_B575B718FA441999D4B27DDC15666E6D" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> 5.45% Senior Secured Notes - Contractual obligation to pay money on fixed or determinable dates. </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_A5.45SeniorSecuredNotesMember" xlink:label="loc_qvc_A5.45SeniorSecuredNotesMember_B575B718FA441999D4B27DDC15666E6D" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_A5.45SeniorSecuredNotesMember_B575B718FA441999D4B27DDC15666E6D" xlink:to="lab_qvc_A5.45SeniorSecuredNotesMember_B575B718FA441999D4B27DDC15666E6D" xlink:type="arc"/>
<link:label id="lab_qvc_A5950SeniorSecuredNotesMember_78ED66A156002D7127097DDC1566AFC8_terseLabel_en-US" xlink:label="lab_qvc_A5950SeniorSecuredNotesMember_78ED66A156002D7127097DDC1566AFC8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> 5.95% Senior Secured Notes due 2043, net of original issue discount </link:label>
<link:label id="lab_qvc_A5950SeniorSecuredNotesMember_78ED66A156002D7127097DDC1566AFC8_label_en-US" xlink:label="lab_qvc_A5950SeniorSecuredNotesMember_78ED66A156002D7127097DDC1566AFC8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> 5.950% Senior Secured Notes [Member] </link:label>
<link:label id="lab_qvc_A5950SeniorSecuredNotesMember_78ED66A156002D7127097DDC1566AFC8_documentation_en-US" xlink:label="lab_qvc_A5950SeniorSecuredNotesMember_78ED66A156002D7127097DDC1566AFC8" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> 5.950% Senior Secured Notes - Contractual obligation to pay money on fixed or determinable dates. </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_A5950SeniorSecuredNotesMember" xlink:label="loc_qvc_A5950SeniorSecuredNotesMember_78ED66A156002D7127097DDC1566AFC8" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_A5950SeniorSecuredNotesMember_78ED66A156002D7127097DDC1566AFC8" xlink:to="lab_qvc_A5950SeniorSecuredNotesMember_78ED66A156002D7127097DDC1566AFC8" xlink:type="arc"/>
<link:label id="lab_qvc_A6.375SeniorSecuredNotesMember_6C0C7A3E24514DAC2FF57DDC1566E553_terseLabel_en-US" xlink:label="lab_qvc_A6.375SeniorSecuredNotesMember_6C0C7A3E24514DAC2FF57DDC1566E553" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> 6.375% Senior Secured Notes [Member] </link:label>
<link:label id="lab_qvc_A6.375SeniorSecuredNotesMember_6C0C7A3E24514DAC2FF57DDC1566E553_label_en-US" xlink:label="lab_qvc_A6.375SeniorSecuredNotesMember_6C0C7A3E24514DAC2FF57DDC1566E553" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> 6.375% Senior Secured Notes [Member] </link:label>
<link:label id="lab_qvc_A6.375SeniorSecuredNotesMember_6C0C7A3E24514DAC2FF57DDC1566E553_documentation_en-US" xlink:label="lab_qvc_A6.375SeniorSecuredNotesMember_6C0C7A3E24514DAC2FF57DDC1566E553" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> 6.375% Senior Secured Notes - Contractual obligation to pay money on fixed or determinable dates </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_A6.375SeniorSecuredNotesMember" xlink:label="loc_qvc_A6.375SeniorSecuredNotesMember_6C0C7A3E24514DAC2FF57DDC1566E553" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_A6.375SeniorSecuredNotesMember_6C0C7A3E24514DAC2FF57DDC1566E553" xlink:to="lab_qvc_A6.375SeniorSecuredNotesMember_6C0C7A3E24514DAC2FF57DDC1566E553" xlink:type="arc"/>
<link:label id="lab_qvc_A6.25SeniorSecuredNotesMember_96612AB3F32B0B11D5AC7DDC1566475D_terseLabel_en-US" xlink:label="lab_qvc_A6.25SeniorSecuredNotesMember_96612AB3F32B0B11D5AC7DDC1566475D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> 6.25% Senior Secured Notes [Member] [Member] </link:label>
<link:label id="lab_qvc_A6.25SeniorSecuredNotesMember_96612AB3F32B0B11D5AC7DDC1566475D_label_en-US" xlink:label="lab_qvc_A6.25SeniorSecuredNotesMember_96612AB3F32B0B11D5AC7DDC1566475D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> 6.25% Senior Secured Notes [Member] </link:label>
<link:label id="lab_qvc_A6.25SeniorSecuredNotesMember_96612AB3F32B0B11D5AC7DDC1566475D_documentation_en-US" xlink:label="lab_qvc_A6.25SeniorSecuredNotesMember_96612AB3F32B0B11D5AC7DDC1566475D" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> 6.25% Senior Secured Notes </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_A6.25SeniorSecuredNotesMember" xlink:label="loc_qvc_A6.25SeniorSecuredNotesMember_96612AB3F32B0B11D5AC7DDC1566475D" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_A6.25SeniorSecuredNotesMember_96612AB3F32B0B11D5AC7DDC1566475D" xlink:to="lab_qvc_A6.25SeniorSecuredNotesMember_96612AB3F32B0B11D5AC7DDC1566475D" xlink:type="arc"/>
<link:label id="lab_qvc_A250millioninterestrateswapMember_685B8EB2308439D572017DDC1566D25A_terseLabel_en-US" xlink:label="lab_qvc_A250millioninterestrateswapMember_685B8EB2308439D572017DDC1566D25A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> 250 million interest rate swap [Member] </link:label>
<link:label id="lab_qvc_A250millioninterestrateswapMember_685B8EB2308439D572017DDC1566D25A_label_en-US" xlink:label="lab_qvc_A250millioninterestrateswapMember_685B8EB2308439D572017DDC1566D25A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> 250 million interest rate swap [Member] </link:label>
<link:label id="lab_qvc_A250millioninterestrateswapMember_685B8EB2308439D572017DDC1566D25A_documentation_en-US" xlink:label="lab_qvc_A250millioninterestrateswapMember_685B8EB2308439D572017DDC1566D25A" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> 250 million interest rate swap [Member] </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_A250millioninterestrateswapMember" xlink:label="loc_qvc_A250millioninterestrateswapMember_685B8EB2308439D572017DDC1566D25A" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_A250millioninterestrateswapMember_685B8EB2308439D572017DDC1566D25A" xlink:to="lab_qvc_A250millioninterestrateswapMember_685B8EB2308439D572017DDC1566D25A" xlink:type="arc"/>
<link:label id="lab_qvc_A4.75SeniorSecuredNotesMemberMember_B758225676A0686505E27DDC15672324_terseLabel_en-US" xlink:label="lab_qvc_A4.75SeniorSecuredNotesMemberMember_B758225676A0686505E27DDC15672324" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> 4.75% Senior Secured Notes [Member] [Member] </link:label>
<link:label id="lab_qvc_A4.75SeniorSecuredNotesMemberMember_B758225676A0686505E27DDC15672324_label_en-US" xlink:label="lab_qvc_A4.75SeniorSecuredNotesMemberMember_B758225676A0686505E27DDC15672324" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> 4.75% Senior Secured Notes [Member] [Member] </link:label>
<link:label id="lab_qvc_A4.75SeniorSecuredNotesMemberMember_B758225676A0686505E27DDC15672324_documentation_en-US" xlink:label="lab_qvc_A4.75SeniorSecuredNotesMemberMember_B758225676A0686505E27DDC15672324" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> 4.75% Senior Secured Notes [Member] [Member] </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_A4.75SeniorSecuredNotesMemberMember" xlink:label="loc_qvc_A4.75SeniorSecuredNotesMemberMember_B758225676A0686505E27DDC15672324" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_A4.75SeniorSecuredNotesMemberMember_B758225676A0686505E27DDC15672324" xlink:to="lab_qvc_A4.75SeniorSecuredNotesMemberMember_B758225676A0686505E27DDC15672324" xlink:type="arc"/>
<link:label id="lab_us-gaap_DebtInstrumentLineItems_F4BDB6FA8C158B5FC00D7DDC15676AEC_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentLineItems_F4BDB6FA8C158B5FC00D7DDC15676AEC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Debt Instrument [Line Items] </link:label>
<link:label id="lab_us-gaap_DebtInstrumentLineItems_F4BDB6FA8C158B5FC00D7DDC15676AEC_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentLineItems_F4BDB6FA8C158B5FC00D7DDC15676AEC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Debt Instrument [Line Items] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_DebtInstrumentLineItems" xlink:label="loc_us-gaap_DebtInstrumentLineItems_F4BDB6FA8C158B5FC00D7DDC15676AEC" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentLineItems_F4BDB6FA8C158B5FC00D7DDC15676AEC" xlink:to="lab_us-gaap_DebtInstrumentLineItems_F4BDB6FA8C158B5FC00D7DDC15676AEC" xlink:type="arc"/>
<link:label id="lab_us-gaap_DebtInstrumentInterestRateStatedPercentage_260A697E1A71AF610ACC7DDC1567DECD_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentInterestRateStatedPercentage_260A697E1A71AF610ACC7DDC1567DECD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Debt instrument interest rate stated percentage </link:label>
<link:label id="lab_us-gaap_DebtInstrumentInterestRateStatedPercentage_260A697E1A71AF610ACC7DDC1567DECD_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentInterestRateStatedPercentage_260A697E1A71AF610ACC7DDC1567DECD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Debt Instrument, Interest Rate, Stated Percentage </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_DebtInstrumentInterestRateStatedPercentage" xlink:label="loc_us-gaap_DebtInstrumentInterestRateStatedPercentage_260A697E1A71AF610ACC7DDC1567DECD" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentInterestRateStatedPercentage_260A697E1A71AF610ACC7DDC1567DECD" xlink:to="lab_us-gaap_DebtInstrumentInterestRateStatedPercentage_260A697E1A71AF610ACC7DDC1567DECD" xlink:type="arc"/>
<link:label id="lab_us-gaap_DebtInstrumentCallFeature_5AF30ADA91E5A151FD207DDC1567ECF3_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentCallFeature_5AF30ADA91E5A151FD207DDC1567ECF3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Debt Instrument, Call Feature </link:label>
<link:label id="lab_us-gaap_DebtInstrumentCallFeature_5AF30ADA91E5A151FD207DDC1567ECF3_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentCallFeature_5AF30ADA91E5A151FD207DDC1567ECF3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Debt Instrument, Call Feature </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_DebtInstrumentCallFeature" xlink:label="loc_us-gaap_DebtInstrumentCallFeature_5AF30ADA91E5A151FD207DDC1567ECF3" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentCallFeature_5AF30ADA91E5A151FD207DDC1567ECF3" xlink:to="lab_us-gaap_DebtInstrumentCallFeature_5AF30ADA91E5A151FD207DDC1567ECF3" xlink:type="arc"/>
<link:label id="lab_qvc_AdditionalOptionRegisteredDebt_81B7EEBB619FF88994917DDC15672CE3_terseLabel_en-US" xlink:label="lab_qvc_AdditionalOptionRegisteredDebt_81B7EEBB619FF88994917DDC15672CE3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Additional Option, Registered Debt </link:label>
<link:label id="lab_qvc_AdditionalOptionRegisteredDebt_81B7EEBB619FF88994917DDC15672CE3_label_en-US" xlink:label="lab_qvc_AdditionalOptionRegisteredDebt_81B7EEBB619FF88994917DDC15672CE3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Additional Option, Registered Debt </link:label>
<link:label id="lab_qvc_AdditionalOptionRegisteredDebt_81B7EEBB619FF88994917DDC15672CE3_documentation_en-US" xlink:label="lab_qvc_AdditionalOptionRegisteredDebt_81B7EEBB619FF88994917DDC15672CE3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Additional Option, Registered Debt </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_AdditionalOptionRegisteredDebt" xlink:label="loc_qvc_AdditionalOptionRegisteredDebt_81B7EEBB619FF88994917DDC15672CE3" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_AdditionalOptionRegisteredDebt_81B7EEBB619FF88994917DDC15672CE3" xlink:to="lab_qvc_AdditionalOptionRegisteredDebt_81B7EEBB619FF88994917DDC15672CE3" xlink:type="arc"/>
<link:label id="lab_us-gaap_DebtAndCapitalLeaseObligations_86AE5FF533D6D69EFE8D7DDC15675A86_terseLabel_en-US" xlink:label="lab_us-gaap_DebtAndCapitalLeaseObligations_86AE5FF533D6D69EFE8D7DDC15675A86" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Debt and Lease Obligation </link:label>
<link:label id="lab_us-gaap_DebtAndCapitalLeaseObligations_86AE5FF533D6D69EFE8D7DDC15675A86_label_en-US" xlink:label="lab_us-gaap_DebtAndCapitalLeaseObligations_86AE5FF533D6D69EFE8D7DDC15675A86" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Debt and Lease Obligation </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_DebtAndCapitalLeaseObligations" xlink:label="loc_us-gaap_DebtAndCapitalLeaseObligations_86AE5FF533D6D69EFE8D7DDC15675A86" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtAndCapitalLeaseObligations_86AE5FF533D6D69EFE8D7DDC15675A86" xlink:to="lab_us-gaap_DebtAndCapitalLeaseObligations_86AE5FF533D6D69EFE8D7DDC15675A86" xlink:type="arc"/>
<link:label id="lab_us-gaap_DerivativeNotionalAmount_3A415C810EA34E2471C77DDC156896B5_terseLabel_en-US" xlink:label="lab_us-gaap_DerivativeNotionalAmount_3A415C810EA34E2471C77DDC156896B5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Derivative, Notional Amount </link:label>
<link:label id="lab_us-gaap_DerivativeNotionalAmount_3A415C810EA34E2471C77DDC156896B5_label_en-US" xlink:label="lab_us-gaap_DerivativeNotionalAmount_3A415C810EA34E2471C77DDC156896B5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Derivative, Notional Amount </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_DerivativeNotionalAmount" xlink:label="loc_us-gaap_DerivativeNotionalAmount_3A415C810EA34E2471C77DDC156896B5" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeNotionalAmount_3A415C810EA34E2471C77DDC156896B5" xlink:to="lab_us-gaap_DerivativeNotionalAmount_3A415C810EA34E2471C77DDC156896B5" xlink:type="arc"/>
<link:label id="lab_us-gaap_DerivativeLiabilitiesCurrent_3EB79E1A5635760EEC407DDC15683882_terseLabel_en-US" xlink:label="lab_us-gaap_DerivativeLiabilitiesCurrent_3EB79E1A5635760EEC407DDC15683882" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Derivative Liability, Current </link:label>
<link:label id="lab_us-gaap_DerivativeLiabilitiesCurrent_3EB79E1A5635760EEC407DDC15683882_label_en-US" xlink:label="lab_us-gaap_DerivativeLiabilitiesCurrent_3EB79E1A5635760EEC407DDC15683882" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Derivative Liability, Current </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_DerivativeLiabilitiesCurrent" xlink:label="loc_us-gaap_DerivativeLiabilitiesCurrent_3EB79E1A5635760EEC407DDC15683882" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeLiabilitiesCurrent_3EB79E1A5635760EEC407DDC15683882" xlink:to="lab_us-gaap_DerivativeLiabilitiesCurrent_3EB79E1A5635760EEC407DDC15683882" xlink:type="arc"/>
<link:label id="lab_qvc_LineOfCreditFacilityStandbyLetterOfCredit_3043540A13E2B579CEA57DDC15686BED_terseLabel_en-US" xlink:label="lab_qvc_LineOfCreditFacilityStandbyLetterOfCredit_3043540A13E2B579CEA57DDC15686BED" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Line of credit facility standby letter of credit </link:label>
<link:label id="lab_qvc_LineOfCreditFacilityStandbyLetterOfCredit_3043540A13E2B579CEA57DDC15686BED_label_en-US" xlink:label="lab_qvc_LineOfCreditFacilityStandbyLetterOfCredit_3043540A13E2B579CEA57DDC15686BED" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Line of Credit Facility, Standby Letter of Credit </link:label>
<link:label id="lab_qvc_LineOfCreditFacilityStandbyLetterOfCredit_3043540A13E2B579CEA57DDC15686BED_documentation_en-US" xlink:label="lab_qvc_LineOfCreditFacilityStandbyLetterOfCredit_3043540A13E2B579CEA57DDC15686BED" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Standby Letter of Credit - The total amount available under letters of credit outstanding as of the reporting date. </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_LineOfCreditFacilityStandbyLetterOfCredit" xlink:label="loc_qvc_LineOfCreditFacilityStandbyLetterOfCredit_3043540A13E2B579CEA57DDC15686BED" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_LineOfCreditFacilityStandbyLetterOfCredit_3043540A13E2B579CEA57DDC15686BED" xlink:to="lab_qvc_LineOfCreditFacilityStandbyLetterOfCredit_3043540A13E2B579CEA57DDC15686BED" xlink:type="arc"/>
<link:label id="lab_qvc_LineOfCreditFacilityUncommittedLoan_DFA39E3C7C03345F66FE7DDC1568D705_terseLabel_en-US" xlink:label="lab_qvc_LineOfCreditFacilityUncommittedLoan_DFA39E3C7C03345F66FE7DDC1568D705" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Line of credit facility uncommitted loan </link:label>
<link:label id="lab_qvc_LineOfCreditFacilityUncommittedLoan_DFA39E3C7C03345F66FE7DDC1568D705_label_en-US" xlink:label="lab_qvc_LineOfCreditFacilityUncommittedLoan_DFA39E3C7C03345F66FE7DDC1568D705" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Line of credit facility, uncommitted loan </link:label>
<link:label id="lab_qvc_LineOfCreditFacilityUncommittedLoan_DFA39E3C7C03345F66FE7DDC1568D705_documentation_en-US" xlink:label="lab_qvc_LineOfCreditFacilityUncommittedLoan_DFA39E3C7C03345F66FE7DDC1568D705" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Uncommitted incremental revolving loan or incremental term loan </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_LineOfCreditFacilityUncommittedLoan" xlink:label="loc_qvc_LineOfCreditFacilityUncommittedLoan_DFA39E3C7C03345F66FE7DDC1568D705" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_LineOfCreditFacilityUncommittedLoan_DFA39E3C7C03345F66FE7DDC1568D705" xlink:to="lab_qvc_LineOfCreditFacilityUncommittedLoan_DFA39E3C7C03345F66FE7DDC1568D705" xlink:type="arc"/>
<link:label id="lab_qvc_DebtInstrumentLowerRangeOfBasisSpreadOnVariableRate_71FAE35AEA0CD322D6587DDC15687BE3_terseLabel_en-US" xlink:label="lab_qvc_DebtInstrumentLowerRangeOfBasisSpreadOnVariableRate_71FAE35AEA0CD322D6587DDC15687BE3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Debt instrument lower range of basis spread on variable rate </link:label>
<link:label id="lab_qvc_DebtInstrumentLowerRangeOfBasisSpreadOnVariableRate_71FAE35AEA0CD322D6587DDC15687BE3_label_en-US" xlink:label="lab_qvc_DebtInstrumentLowerRangeOfBasisSpreadOnVariableRate_71FAE35AEA0CD322D6587DDC15687BE3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Debt Instrument, Lower Range of Basis Spread on Variable Rate </link:label>
<link:label id="lab_qvc_DebtInstrumentLowerRangeOfBasisSpreadOnVariableRate_71FAE35AEA0CD322D6587DDC15687BE3_documentation_en-US" xlink:label="lab_qvc_DebtInstrumentLowerRangeOfBasisSpreadOnVariableRate_71FAE35AEA0CD322D6587DDC15687BE3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Low end of the range of percentage points added to the reference rate to compute the variable rate on the debt instrument. </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_DebtInstrumentLowerRangeOfBasisSpreadOnVariableRate" xlink:label="loc_qvc_DebtInstrumentLowerRangeOfBasisSpreadOnVariableRate_71FAE35AEA0CD322D6587DDC15687BE3" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_DebtInstrumentLowerRangeOfBasisSpreadOnVariableRate_71FAE35AEA0CD322D6587DDC15687BE3" xlink:to="lab_qvc_DebtInstrumentLowerRangeOfBasisSpreadOnVariableRate_71FAE35AEA0CD322D6587DDC15687BE3" xlink:type="arc"/>
<link:label id="lab_qvc_DebtInstrumentHigherRangeOfBasisSpreadOnVariableRate_E920D9E75BB53F6749077DDC15689A7B_terseLabel_en-US" xlink:label="lab_qvc_DebtInstrumentHigherRangeOfBasisSpreadOnVariableRate_E920D9E75BB53F6749077DDC15689A7B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Debt instrument higher range of basis spread on variable rate </link:label>
<link:label id="lab_qvc_DebtInstrumentHigherRangeOfBasisSpreadOnVariableRate_E920D9E75BB53F6749077DDC15689A7B_label_en-US" xlink:label="lab_qvc_DebtInstrumentHigherRangeOfBasisSpreadOnVariableRate_E920D9E75BB53F6749077DDC15689A7B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Debt Instrument, Higher Range of Basis Spread on Variable Rate </link:label>
<link:label id="lab_qvc_DebtInstrumentHigherRangeOfBasisSpreadOnVariableRate_E920D9E75BB53F6749077DDC15689A7B_documentation_en-US" xlink:label="lab_qvc_DebtInstrumentHigherRangeOfBasisSpreadOnVariableRate_E920D9E75BB53F6749077DDC15689A7B" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> High end of the range of percentage points added to the reference rate to compute the variable rate on the debt instrument. </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_DebtInstrumentHigherRangeOfBasisSpreadOnVariableRate" xlink:label="loc_qvc_DebtInstrumentHigherRangeOfBasisSpreadOnVariableRate_E920D9E75BB53F6749077DDC15689A7B" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_DebtInstrumentHigherRangeOfBasisSpreadOnVariableRate_E920D9E75BB53F6749077DDC15689A7B" xlink:to="lab_qvc_DebtInstrumentHigherRangeOfBasisSpreadOnVariableRate_E920D9E75BB53F6749077DDC15689A7B" xlink:type="arc"/>
<link:label id="lab_us-gaap_LineOfCreditFacilityRemainingBorrowingCapacity_513200B44BF20DA1E2B97DDC1568C6DA_terseLabel_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityRemainingBorrowingCapacity_513200B44BF20DA1E2B97DDC1568C6DA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Line of credit facility remaining borrowing capacity </link:label>
<link:label id="lab_us-gaap_LineOfCreditFacilityRemainingBorrowingCapacity_513200B44BF20DA1E2B97DDC1568C6DA_label_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityRemainingBorrowingCapacity_513200B44BF20DA1E2B97DDC1568C6DA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Line of Credit Facility, Remaining Borrowing Capacity </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_LineOfCreditFacilityRemainingBorrowingCapacity" xlink:label="loc_us-gaap_LineOfCreditFacilityRemainingBorrowingCapacity_513200B44BF20DA1E2B97DDC1568C6DA" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LineOfCreditFacilityRemainingBorrowingCapacity_513200B44BF20DA1E2B97DDC1568C6DA" xlink:to="lab_us-gaap_LineOfCreditFacilityRemainingBorrowingCapacity_513200B44BF20DA1E2B97DDC1568C6DA" xlink:type="arc"/>
<link:label id="lab_us-gaap_LineOfCreditFacilityInterestRateAtPeriodEnd_9DAE499D3334C58CB4C57DDC1569EF81_terseLabel_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityInterestRateAtPeriodEnd_9DAE499D3334C58CB4C57DDC1569EF81" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Line of credit facility interest rate at period end </link:label>
<link:label id="lab_us-gaap_LineOfCreditFacilityInterestRateAtPeriodEnd_9DAE499D3334C58CB4C57DDC1569EF81_label_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityInterestRateAtPeriodEnd_9DAE499D3334C58CB4C57DDC1569EF81" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Line of Credit Facility, Interest Rate at Period End </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_LineOfCreditFacilityInterestRateAtPeriodEnd" xlink:label="loc_us-gaap_LineOfCreditFacilityInterestRateAtPeriodEnd_9DAE499D3334C58CB4C57DDC1569EF81" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LineOfCreditFacilityInterestRateAtPeriodEnd_9DAE499D3334C58CB4C57DDC1569EF81" xlink:to="lab_us-gaap_LineOfCreditFacilityInterestRateAtPeriodEnd_9DAE499D3334C58CB4C57DDC1569EF81" xlink:type="arc"/>
<link:label id="lab_us-gaap_DerivativeAssetsCurrent_70F753707B03460CB3347DDC15692951_terseLabel_en-US" xlink:label="lab_us-gaap_DerivativeAssetsCurrent_70F753707B03460CB3347DDC15692951" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Derivative Asset, Current </link:label>
<link:label id="lab_us-gaap_DerivativeAssetsCurrent_70F753707B03460CB3347DDC15692951_label_en-US" xlink:label="lab_us-gaap_DerivativeAssetsCurrent_70F753707B03460CB3347DDC15692951" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Derivative Asset, Current </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_DerivativeAssetsCurrent" xlink:label="loc_us-gaap_DerivativeAssetsCurrent_70F753707B03460CB3347DDC15692951" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeAssetsCurrent_70F753707B03460CB3347DDC15692951" xlink:to="lab_us-gaap_DerivativeAssetsCurrent_70F753707B03460CB3347DDC15692951" xlink:type="arc"/>
<link:label id="lab_us-gaap_GainsLossesOnExtinguishmentOfDebt_F7398F3DE56EC0D1C4847DDC15697CD2_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_GainsLossesOnExtinguishmentOfDebt_F7398F3DE56EC0D1C4847DDC15697CD2" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US"> Loss on extinguishment of debt </link:label>
<link:label id="lab_us-gaap_GainsLossesOnExtinguishmentOfDebt_F7398F3DE56EC0D1C4847DDC15697CD2_label_en-US" xlink:label="lab_us-gaap_GainsLossesOnExtinguishmentOfDebt_F7398F3DE56EC0D1C4847DDC15697CD2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Gain (Loss) on Extinguishment of Debt </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_GainsLossesOnExtinguishmentOfDebt" xlink:label="loc_us-gaap_GainsLossesOnExtinguishmentOfDebt_F7398F3DE56EC0D1C4847DDC15697CD2" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_GainsLossesOnExtinguishmentOfDebt_F7398F3DE56EC0D1C4847DDC15697CD2" xlink:to="lab_us-gaap_GainsLossesOnExtinguishmentOfDebt_F7398F3DE56EC0D1C4847DDC15697CD2" xlink:type="arc"/>
<link:label id="lab_us-gaap_DebtWeightedAverageInterestRate_9F771C5EABCF3DD86B167DDC1569D485_terseLabel_en-US" xlink:label="lab_us-gaap_DebtWeightedAverageInterestRate_9F771C5EABCF3DD86B167DDC1569D485" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Debt weighted average interest rate </link:label>
<link:label id="lab_us-gaap_DebtWeightedAverageInterestRate_9F771C5EABCF3DD86B167DDC1569D485_label_en-US" xlink:label="lab_us-gaap_DebtWeightedAverageInterestRate_9F771C5EABCF3DD86B167DDC1569D485" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Debt, Weighted Average Interest Rate </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_DebtWeightedAverageInterestRate" xlink:label="loc_us-gaap_DebtWeightedAverageInterestRate_9F771C5EABCF3DD86B167DDC1569D485" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtWeightedAverageInterestRate_9F771C5EABCF3DD86B167DDC1569D485" xlink:to="lab_us-gaap_DebtWeightedAverageInterestRate_9F771C5EABCF3DD86B167DDC1569D485" xlink:type="arc"/>
<link:label id="lab_us-gaap_LettersOfCreditOutstandingAmount_2158A1B564A34EE79A0F7DDC156958E5_terseLabel_en-US" xlink:label="lab_us-gaap_LettersOfCreditOutstandingAmount_2158A1B564A34EE79A0F7DDC156958E5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Letters of Credit Outstanding, Amount </link:label>
<link:label id="lab_us-gaap_LettersOfCreditOutstandingAmount_2158A1B564A34EE79A0F7DDC156958E5_label_en-US" xlink:label="lab_us-gaap_LettersOfCreditOutstandingAmount_2158A1B564A34EE79A0F7DDC156958E5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Letters of Credit Outstanding, Amount </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_LettersOfCreditOutstandingAmount" xlink:label="loc_us-gaap_LettersOfCreditOutstandingAmount_2158A1B564A34EE79A0F7DDC156958E5" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LettersOfCreditOutstandingAmount_2158A1B564A34EE79A0F7DDC156958E5" xlink:to="lab_us-gaap_LettersOfCreditOutstandingAmount_2158A1B564A34EE79A0F7DDC156958E5" xlink:type="arc"/>
<link:label id="lab_qvc_AdjustedOibda_DAC0FBB82D4EFAC3F89577A3F8C351C8_terseLabel_en-US" xlink:label="lab_qvc_AdjustedOibda_DAC0FBB82D4EFAC3F89577A3F8C351C8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Adjusted OIBDA </link:label>
<link:label id="lab_qvc_AdjustedOibda_DAC0FBB82D4EFAC3F89577A3F8C351C8_label_en-US" xlink:label="lab_qvc_AdjustedOibda_DAC0FBB82D4EFAC3F89577A3F8C351C8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Adjusted OIBDA </link:label>
<link:label id="lab_qvc_AdjustedOibda_DAC0FBB82D4EFAC3F89577A3F8C351C8_documentation_en-US" xlink:label="lab_qvc_AdjustedOibda_DAC0FBB82D4EFAC3F89577A3F8C351C8" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Adjusted OIBDA during the reporting period. Adjusted OIBDA is defined as revenue less cost of sales, operating expenses, and selling, general and administrative expenses (excluding stock-based compensation). </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_AdjustedOibda" xlink:label="loc_qvc_AdjustedOibda_DAC0FBB82D4EFAC3F89577A3F8C351C8" xlink:type="locator"/>
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<link:label id="lab_us-gaap_OperatingIncomeLoss_96E15C436462C4E351BC77A3F8C41069_totalLabel_en-US" xlink:label="lab_us-gaap_OperatingIncomeLoss_96E15C436462C4E351BC77A3F8C41069" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US"> Operating income </link:label>
<link:label id="lab_us-gaap_OperatingIncomeLoss_96E15C436462C4E351BC77A3F8C41069_label_en-US" xlink:label="lab_us-gaap_OperatingIncomeLoss_96E15C436462C4E351BC77A3F8C41069" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Operating Income (Loss) </link:label>
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<link:label id="lab_us-gaap_IncomeLossFromEquityMethodInvestments_C398E4AC7CEC6346620A77A3F8C5D517_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeLossFromEquityMethodInvestments_C398E4AC7CEC6346620A77A3F8C5D517" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Equity in losses of investee </link:label>
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<link:label id="lab_us-gaap_GainLossOnDerivativeInstrumentsNetPretax_43F1F054CB07532758F777A3F8C547A2_terseLabel_en-US" xlink:label="lab_us-gaap_GainLossOnDerivativeInstrumentsNetPretax_43F1F054CB07532758F777A3F8C547A2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Losses on financial instruments </link:label>
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<link:label id="lab_us-gaap_InterestIncomeExpenseNet_0C8F9D0A0D45D2A7B81C77A3F8C5E5F9_terseLabel_en-US" xlink:label="lab_us-gaap_InterestIncomeExpenseNet_0C8F9D0A0D45D2A7B81C77A3F8C5E5F9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Interest expense, net </link:label>
<link:label id="lab_us-gaap_InterestIncomeExpenseNet_0C8F9D0A0D45D2A7B81C77A3F8C5E5F9_label_en-US" xlink:label="lab_us-gaap_InterestIncomeExpenseNet_0C8F9D0A0D45D2A7B81C77A3F8C5E5F9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Interest Income (Expense), Net </link:label>
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<link:label id="lab_us-gaap_ForeignCurrencyTransactionGainLossBeforeTax_CC665AFED5ADE7A703FA77A3F8C5CEAE_terseLabel_en-US" xlink:label="lab_us-gaap_ForeignCurrencyTransactionGainLossBeforeTax_CC665AFED5ADE7A703FA77A3F8C5CEAE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Foreign currency loss </link:label>
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<link:label id="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest_2BD52F8585965109D76A77A3F8C670FE_totalLabel_en-US" xlink:label="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest_2BD52F8585965109D76A77A3F8C670FE" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US"> Income before income taxes </link:label>
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<link:label id="lab_us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis_C3CFDD00C5C6262BF3C078E1D43E204F_terseLabel_en-US" xlink:label="lab_us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis_C3CFDD00C5C6262BF3C078E1D43E204F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Indefinite-lived Intangible Assets [Axis] </link:label>
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<link:label id="lab_srt_StatementScenarioAxis_3FDDF109D06EC4A6E31178E1D43F9FDC_terseLabel_en-US" xlink:label="lab_srt_StatementScenarioAxis_3FDDF109D06EC4A6E31178E1D43F9FDC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Scenario [Axis] </link:label>
<link:label id="lab_srt_StatementScenarioAxis_3FDDF109D06EC4A6E31178E1D43F9FDC_label_en-US" xlink:label="lab_srt_StatementScenarioAxis_3FDDF109D06EC4A6E31178E1D43F9FDC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Scenario [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/srt/2019/elts/srt-2019-01-31.xsd#srt_StatementScenarioAxis" xlink:label="loc_srt_StatementScenarioAxis_3FDDF109D06EC4A6E31178E1D43F9FDC" xlink:type="locator"/>
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<link:label id="lab_srt_ScenarioUnspecifiedDomain_24490043C3AE6649F17278E1D43F0815_terseLabel_en-US" xlink:label="lab_srt_ScenarioUnspecifiedDomain_24490043C3AE6649F17278E1D43F0815" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Scenario [Domain] </link:label>
<link:label id="lab_srt_ScenarioUnspecifiedDomain_24490043C3AE6649F17278E1D43F0815_label_en-US" xlink:label="lab_srt_ScenarioUnspecifiedDomain_24490043C3AE6649F17278E1D43F0815" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Scenario [Domain] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/srt/2019/elts/srt-2019-01-31.xsd#srt_ScenarioUnspecifiedDomain" xlink:label="loc_srt_ScenarioUnspecifiedDomain_24490043C3AE6649F17278E1D43F0815" xlink:type="locator"/>
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<link:label id="lab_us-gaap_StatementLineItems_5193F0AAFDCDA3BF074578E1D43F7CC0_terseLabel_en-US" xlink:label="lab_us-gaap_StatementLineItems_5193F0AAFDCDA3BF074578E1D43F7CC0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Statement [Line Items] </link:label>
<link:label id="lab_us-gaap_StatementLineItems_5193F0AAFDCDA3BF074578E1D43F7CC0_label_en-US" xlink:label="lab_us-gaap_StatementLineItems_5193F0AAFDCDA3BF074578E1D43F7CC0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Statement [Line Items] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_StatementLineItems" xlink:label="loc_us-gaap_StatementLineItems_5193F0AAFDCDA3BF074578E1D43F7CC0" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StatementLineItems_5193F0AAFDCDA3BF074578E1D43F7CC0" xlink:to="lab_us-gaap_StatementLineItems_5193F0AAFDCDA3BF074578E1D43F7CC0" xlink:type="arc"/>
<link:label id="lab_us-gaap_Revenues_2E267ED1CD55DB21B25178E1D43F3B18_terseLabel_en-US" xlink:label="lab_us-gaap_Revenues_2E267ED1CD55DB21B25178E1D43F3B18" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Net revenue </link:label>
<link:label id="lab_us-gaap_Revenues_2E267ED1CD55DB21B25178E1D43F3B18_label_en-US" xlink:label="lab_us-gaap_Revenues_2E267ED1CD55DB21B25178E1D43F3B18" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Revenues </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_Revenues" xlink:label="loc_us-gaap_Revenues_2E267ED1CD55DB21B25178E1D43F3B18" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_Revenues_2E267ED1CD55DB21B25178E1D43F3B18" xlink:to="lab_us-gaap_Revenues_2E267ED1CD55DB21B25178E1D43F3B18" xlink:type="arc"/>
<link:label id="lab_us-gaap_CostOfGoodsAndServicesSold_858765D3961E9145EF6E78E1D440740B_terseLabel_en-US" xlink:label="lab_us-gaap_CostOfGoodsAndServicesSold_858765D3961E9145EF6E78E1D440740B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Cost of Goods and Services Sold </link:label>
<link:label id="lab_us-gaap_CostOfGoodsAndServicesSold_858765D3961E9145EF6E78E1D440740B_label_en-US" xlink:label="lab_us-gaap_CostOfGoodsAndServicesSold_858765D3961E9145EF6E78E1D440740B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Cost of Goods and Services Sold </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_CostOfGoodsAndServicesSold" xlink:label="loc_us-gaap_CostOfGoodsAndServicesSold_858765D3961E9145EF6E78E1D440740B" xlink:type="locator"/>
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<link:label id="lab_us-gaap_OperatingExpensesAbstract_EBE59E334120E556969B78E1D440CB40_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingExpensesAbstract_EBE59E334120E556969B78E1D440CB40" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Operating costs and expenses: </link:label>
<link:label id="lab_us-gaap_OperatingExpensesAbstract_EBE59E334120E556969B78E1D440CB40_label_en-US" xlink:label="lab_us-gaap_OperatingExpensesAbstract_EBE59E334120E556969B78E1D440CB40" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Operating Expenses [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_OperatingExpensesAbstract" xlink:label="loc_us-gaap_OperatingExpensesAbstract_EBE59E334120E556969B78E1D440CB40" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingExpensesAbstract_EBE59E334120E556969B78E1D440CB40" xlink:to="lab_us-gaap_OperatingExpensesAbstract_EBE59E334120E556969B78E1D440CB40" xlink:type="arc"/>
<link:label id="lab_us-gaap_OperatingCostsAndExpenses_5C8A298C42A5DC34836E78E1D440C2F5_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingCostsAndExpenses_5C8A298C42A5DC34836E78E1D440C2F5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Operating </link:label>
<link:label id="lab_us-gaap_OperatingCostsAndExpenses_5C8A298C42A5DC34836E78E1D440C2F5_label_en-US" xlink:label="lab_us-gaap_OperatingCostsAndExpenses_5C8A298C42A5DC34836E78E1D440C2F5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Operating Costs and Expenses </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_OperatingCostsAndExpenses" xlink:label="loc_us-gaap_OperatingCostsAndExpenses_5C8A298C42A5DC34836E78E1D440C2F5" xlink:type="locator"/>
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<link:label id="lab_qvc_SellingGeneralandAdministrativeIncludingTransactionRelatedCostsandStockBasedCompensation_B10B0BEAA3AFC72E98F378E1D44000A1_terseLabel_en-US" xlink:label="lab_qvc_SellingGeneralandAdministrativeIncludingTransactionRelatedCostsandStockBasedCompensation_B10B0BEAA3AFC72E98F378E1D44000A1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Selling, General and Administrative, Including Transaction Related Costs and Stock-Based Compensation </link:label>
<link:label id="lab_qvc_SellingGeneralandAdministrativeIncludingTransactionRelatedCostsandStockBasedCompensation_B10B0BEAA3AFC72E98F378E1D44000A1_label_en-US" xlink:label="lab_qvc_SellingGeneralandAdministrativeIncludingTransactionRelatedCostsandStockBasedCompensation_B10B0BEAA3AFC72E98F378E1D44000A1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Selling, General and Administrative, Including Transaction Related Costs and Stock-Based Compensation </link:label>
<link:label id="lab_qvc_SellingGeneralandAdministrativeIncludingTransactionRelatedCostsandStockBasedCompensation_B10B0BEAA3AFC72E98F378E1D44000A1_documentation_en-US" xlink:label="lab_qvc_SellingGeneralandAdministrativeIncludingTransactionRelatedCostsandStockBasedCompensation_B10B0BEAA3AFC72E98F378E1D44000A1" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> The aggregate total costs related to selling a firm's product and services, transaction related costs, stock-based compensation, as well as all other general and administrative expenses. Direct selling expenses (for example, credit, warranty, and advertising) are expenses that can be directly linked to the sale of specific products. Indirect selling expenses are expenses that cannot be directly linked to the sale of specific products, for example telephone expenses, Internet, and postal charges. General and administrative expenses include salaries of non-sales personnel, rent, utilities, communication, etc. </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_SellingGeneralandAdministrativeIncludingTransactionRelatedCostsandStockBasedCompensation" xlink:label="loc_qvc_SellingGeneralandAdministrativeIncludingTransactionRelatedCostsandStockBasedCompensation_B10B0BEAA3AFC72E98F378E1D44000A1" xlink:type="locator"/>
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<link:label id="lab_us-gaap_Depreciation_351A24D22F12FF78B3C478E1D44156E0_terseLabel_en-US" xlink:label="lab_us-gaap_Depreciation_351A24D22F12FF78B3C478E1D44156E0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Depreciation </link:label>
<link:label id="lab_us-gaap_Depreciation_351A24D22F12FF78B3C478E1D44156E0_label_en-US" xlink:label="lab_us-gaap_Depreciation_351A24D22F12FF78B3C478E1D44156E0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Depreciation </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_Depreciation" xlink:label="loc_us-gaap_Depreciation_351A24D22F12FF78B3C478E1D44156E0" xlink:type="locator"/>
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<link:label id="lab_us-gaap_AmortizationOfIntangibleAssets_550EF79D1DF870CEC6BA78E1D441A0B9_terseLabel_en-US" xlink:label="lab_us-gaap_AmortizationOfIntangibleAssets_550EF79D1DF870CEC6BA78E1D441A0B9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Amortization </link:label>
<link:label id="lab_us-gaap_AmortizationOfIntangibleAssets_550EF79D1DF870CEC6BA78E1D441A0B9_label_en-US" xlink:label="lab_us-gaap_AmortizationOfIntangibleAssets_550EF79D1DF870CEC6BA78E1D441A0B9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Amortization of Intangible Assets </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_AmortizationOfIntangibleAssets" xlink:label="loc_us-gaap_AmortizationOfIntangibleAssets_550EF79D1DF870CEC6BA78E1D441A0B9" xlink:type="locator"/>
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<link:label id="lab_us-gaap_OperatingExpenses_CF45457E539DA031D30378E1D4423F02_totalLabel_en-US" xlink:label="lab_us-gaap_OperatingExpenses_CF45457E539DA031D30378E1D4423F02" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US"> Operating Expenses </link:label>
<link:label id="lab_us-gaap_OperatingExpenses_CF45457E539DA031D30378E1D4423F02_label_en-US" xlink:label="lab_us-gaap_OperatingExpenses_CF45457E539DA031D30378E1D4423F02" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Operating Expenses </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_OperatingExpenses" xlink:label="loc_us-gaap_OperatingExpenses_CF45457E539DA031D30378E1D4423F02" xlink:type="locator"/>
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<link:label id="lab_us-gaap_NonoperatingIncomeExpenseAbstract_457727E6958D7F9F2F8278E1D442FDFE_terseLabel_en-US" xlink:label="lab_us-gaap_NonoperatingIncomeExpenseAbstract_457727E6958D7F9F2F8278E1D442FDFE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Other (expense) income: </link:label>
<link:label id="lab_us-gaap_NonoperatingIncomeExpenseAbstract_457727E6958D7F9F2F8278E1D442FDFE_label_en-US" xlink:label="lab_us-gaap_NonoperatingIncomeExpenseAbstract_457727E6958D7F9F2F8278E1D442FDFE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Nonoperating Income (Expense) [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_NonoperatingIncomeExpenseAbstract" xlink:label="loc_us-gaap_NonoperatingIncomeExpenseAbstract_457727E6958D7F9F2F8278E1D442FDFE" xlink:type="locator"/>
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<link:label id="lab_us-gaap_GainsLossesOnExtinguishmentOfDebt_0AA5D32116604F1F3BE578E1D4438D52_terseLabel_en-US" xlink:label="lab_us-gaap_GainsLossesOnExtinguishmentOfDebt_0AA5D32116604F1F3BE578E1D4438D52" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Loss on extinguishment of debt </link:label>
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<link:label id="lab_us-gaap_NonoperatingIncomeExpense_210B238CB7BAD20502D978E1D4444FC5_terseLabel_en-US" xlink:label="lab_us-gaap_NonoperatingIncomeExpense_210B238CB7BAD20502D978E1D4444FC5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Nonoperating expense </link:label>
<link:label id="lab_us-gaap_NonoperatingIncomeExpense_210B238CB7BAD20502D978E1D4444FC5_label_en-US" xlink:label="lab_us-gaap_NonoperatingIncomeExpense_210B238CB7BAD20502D978E1D4444FC5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Nonoperating Income (Expense) </link:label>
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<link:label id="lab_us-gaap_IncomeTaxExpenseBenefit_325021609F03B20FCEDC78E1D44466FE_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxExpenseBenefit_325021609F03B20FCEDC78E1D44466FE" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US"> Income tax expense </link:label>
<link:label id="lab_us-gaap_IncomeTaxExpenseBenefit_325021609F03B20FCEDC78E1D44466FE_label_en-US" xlink:label="lab_us-gaap_IncomeTaxExpenseBenefit_325021609F03B20FCEDC78E1D44466FE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Income Tax Expense (Benefit) </link:label>
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<link:label id="lab_us-gaap_ProfitLoss_EAAD77825A226217AAAF78E1D444B57A_totalLabel_en-US" xlink:label="lab_us-gaap_ProfitLoss_EAAD77825A226217AAAF78E1D444B57A" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US"> Net income </link:label>
<link:label id="lab_us-gaap_ProfitLoss_EAAD77825A226217AAAF78E1D444B57A_label_en-US" xlink:label="lab_us-gaap_ProfitLoss_EAAD77825A226217AAAF78E1D444B57A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Net Income (Loss), Including Portion Attributable to Noncontrolling Interest </link:label>
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<link:label id="lab_us-gaap_NetIncomeLossAttributableToNoncontrollingInterest_4179DD6C65E4C7D4A7A278E1D444E6CC_negatedLabel_en-US" xlink:label="lab_us-gaap_NetIncomeLossAttributableToNoncontrollingInterest_4179DD6C65E4C7D4A7A278E1D444E6CC" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US"> Less net income attributable to the noncontrolling interest </link:label>
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<link:label id="lab_us-gaap_NetIncomeLoss_ACEE398DDB6FAE4B561778E1D4457245_totalLabel_en-US" xlink:label="lab_us-gaap_NetIncomeLoss_ACEE398DDB6FAE4B561778E1D4457245" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US"> Net income attributable to QVC, Inc. stockholder </link:label>
<link:label id="lab_us-gaap_NetIncomeLoss_ACEE398DDB6FAE4B561778E1D4457245_label_en-US" xlink:label="lab_us-gaap_NetIncomeLoss_ACEE398DDB6FAE4B561778E1D4457245" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Net Income (Loss) Attributable to Parent </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_NetIncomeLoss" xlink:label="loc_us-gaap_NetIncomeLoss_ACEE398DDB6FAE4B561778E1D4457245" xlink:type="locator"/>
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<link:label id="lab_qvc_GuarantorNonGuarantorSubsidiaryFinancialInformationAbstract_CFCD89338C9BD4E45C3BD6B7B3D4D4F0_label_en-US" xlink:label="lab_qvc_GuarantorNonGuarantorSubsidiaryFinancialInformationAbstract_CFCD89338C9BD4E45C3BD6B7B3D4D4F0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Guarantor Non-guarantor Subsidiary Financial Information [Abstract] </link:label>
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<link:label id="lab_qvc_GuarantorNonGuarantorSubsidiaryFinancialInformationTextBlock_05BE280CAE0E470F9DF3D6B7B3D41A90_terseLabel_en-US" xlink:label="lab_qvc_GuarantorNonGuarantorSubsidiaryFinancialInformationTextBlock_05BE280CAE0E470F9DF3D6B7B3D41A90" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Guarantor/Non-guarantor Subsidiary Financial Information </link:label>
<link:label id="lab_qvc_GuarantorNonGuarantorSubsidiaryFinancialInformationTextBlock_05BE280CAE0E470F9DF3D6B7B3D41A90_label_en-US" xlink:label="lab_qvc_GuarantorNonGuarantorSubsidiaryFinancialInformationTextBlock_05BE280CAE0E470F9DF3D6B7B3D41A90" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Guarantor Non-guarantor Subsidiary Financial Information [Text Block] </link:label>
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<link:label id="lab_us-gaap_SubsequentEventsAbstract_163C19F65B56B6DC64F277F1EAA82CC6_label_en-US" xlink:label="lab_us-gaap_SubsequentEventsAbstract_163C19F65B56B6DC64F277F1EAA82CC6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Subsequent Events [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_SubsequentEventsAbstract" xlink:label="loc_us-gaap_SubsequentEventsAbstract_163C19F65B56B6DC64F277F1EAA82CC6" xlink:type="locator"/>
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<link:label id="lab_us-gaap_SubsequentEventTable_707AF7FBCB6C2473E1EC77F1EAA8F5E0_terseLabel_en-US" xlink:label="lab_us-gaap_SubsequentEventTable_707AF7FBCB6C2473E1EC77F1EAA8F5E0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Subsequent Event [Table] </link:label>
<link:label id="lab_us-gaap_SubsequentEventTable_707AF7FBCB6C2473E1EC77F1EAA8F5E0_label_en-US" xlink:label="lab_us-gaap_SubsequentEventTable_707AF7FBCB6C2473E1EC77F1EAA8F5E0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Subsequent Event [Table] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_SubsequentEventTable" xlink:label="loc_us-gaap_SubsequentEventTable_707AF7FBCB6C2473E1EC77F1EAA8F5E0" xlink:type="locator"/>
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<link:label id="lab_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_9AEA8478FDD18FD74C0F77F1EAAA9257_terseLabel_en-US" xlink:label="lab_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_9AEA8478FDD18FD74C0F77F1EAAA9257" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Related Party [Axis] </link:label>
<link:label id="lab_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_9AEA8478FDD18FD74C0F77F1EAAA9257_label_en-US" xlink:label="lab_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_9AEA8478FDD18FD74C0F77F1EAAA9257" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Related Party [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_RelatedPartyTransactionsByRelatedPartyAxis" xlink:label="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_9AEA8478FDD18FD74C0F77F1EAAA9257" xlink:type="locator"/>
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<link:label id="lab_us-gaap_RelatedPartyDomain_CDA1D1809E80A3D60D9777F1EAAA24AF_terseLabel_en-US" xlink:label="lab_us-gaap_RelatedPartyDomain_CDA1D1809E80A3D60D9777F1EAAA24AF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Related Party [Domain] </link:label>
<link:label id="lab_us-gaap_RelatedPartyDomain_CDA1D1809E80A3D60D9777F1EAAA24AF_label_en-US" xlink:label="lab_us-gaap_RelatedPartyDomain_CDA1D1809E80A3D60D9777F1EAAA24AF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Related Party [Domain] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_RelatedPartyDomain" xlink:label="loc_us-gaap_RelatedPartyDomain_CDA1D1809E80A3D60D9777F1EAAA24AF" xlink:type="locator"/>
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<link:label id="lab_qvc_QurateMember_6834AB87976B37DB30F477F1EAAB7FDC_terseLabel_en-US" xlink:label="lab_qvc_QurateMember_6834AB87976B37DB30F477F1EAAB7FDC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Qurate </link:label>
<link:label id="lab_qvc_QurateMember_6834AB87976B37DB30F477F1EAAB7FDC_label_en-US" xlink:label="lab_qvc_QurateMember_6834AB87976B37DB30F477F1EAAB7FDC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Qurate [Member] </link:label>
<link:label id="lab_qvc_QurateMember_6834AB87976B37DB30F477F1EAAB7FDC_documentation_en-US" xlink:label="lab_qvc_QurateMember_6834AB87976B37DB30F477F1EAAB7FDC" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Qurate [Member] </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_QurateMember" xlink:label="loc_qvc_QurateMember_6834AB87976B37DB30F477F1EAAB7FDC" xlink:type="locator"/>
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<link:label id="lab_us-gaap_SubsequentEventLineItems_09CE44BD391ADDE1234D77F1EAAC9FC4_terseLabel_en-US" xlink:label="lab_us-gaap_SubsequentEventLineItems_09CE44BD391ADDE1234D77F1EAAC9FC4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Subsequent Event [Line Items] </link:label>
<link:label id="lab_us-gaap_SubsequentEventLineItems_09CE44BD391ADDE1234D77F1EAAC9FC4_label_en-US" xlink:label="lab_us-gaap_SubsequentEventLineItems_09CE44BD391ADDE1234D77F1EAAC9FC4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Subsequent Event [Line Items] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_SubsequentEventLineItems" xlink:label="loc_us-gaap_SubsequentEventLineItems_09CE44BD391ADDE1234D77F1EAAC9FC4" xlink:type="locator"/>
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<link:label id="lab_qvc_DividendsDeclaredtoParentCompany_C5F687BAD2BE2D92C1D477F1EAACBA4D_terseLabel_en-US" xlink:label="lab_qvc_DividendsDeclaredtoParentCompany_C5F687BAD2BE2D92C1D477F1EAACBA4D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Dividends declared to parent company </link:label>
<link:label id="lab_qvc_DividendsDeclaredtoParentCompany_C5F687BAD2BE2D92C1D477F1EAACBA4D_label_en-US" xlink:label="lab_qvc_DividendsDeclaredtoParentCompany_C5F687BAD2BE2D92C1D477F1EAACBA4D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Dividends Declared to Parent Company </link:label>
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<link:label id="lab_us-gaap_RevenuesAbstract_55CD69FE048F9A3E4B0E456E5DED5305_label_en-US" xlink:label="lab_us-gaap_RevenuesAbstract_55CD69FE048F9A3E4B0E456E5DED5305" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Revenues [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_RevenuesAbstract" xlink:label="loc_us-gaap_RevenuesAbstract_55CD69FE048F9A3E4B0E456E5DED5305" xlink:type="locator"/>
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<link:label id="lab_srt_SegmentGeographicalDomain_34C904816F101275105A456E5DEEDD38_terseLabel_en-US" xlink:label="lab_srt_SegmentGeographicalDomain_34C904816F101275105A456E5DEEDD38" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Geographical [Domain] </link:label>
<link:label id="lab_srt_SegmentGeographicalDomain_34C904816F101275105A456E5DEEDD38_label_en-US" xlink:label="lab_srt_SegmentGeographicalDomain_34C904816F101275105A456E5DEEDD38" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Geographical [Domain] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/srt/2019/elts/srt-2019-01-31.xsd#srt_SegmentGeographicalDomain" xlink:label="loc_srt_SegmentGeographicalDomain_34C904816F101275105A456E5DEEDD38" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_srt_SegmentGeographicalDomain_34C904816F101275105A456E5DEEDD38" xlink:to="lab_srt_SegmentGeographicalDomain_34C904816F101275105A456E5DEEDD38" xlink:type="arc"/>
<link:label id="lab_qvc_QvcUSMember_8767CB269B5549CAD8B5456E5DEE6B8A_terseLabel_en-US" xlink:label="lab_qvc_QvcUSMember_8767CB269B5549CAD8B5456E5DEE6B8A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> QxH </link:label>
<link:label id="lab_qvc_QvcUSMember_8767CB269B5549CAD8B5456E5DEE6B8A_label_en-US" xlink:label="lab_qvc_QvcUSMember_8767CB269B5549CAD8B5456E5DEE6B8A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> QVC-U.S. [Member] </link:label>
<link:label id="lab_qvc_QvcUSMember_8767CB269B5549CAD8B5456E5DEE6B8A_documentation_en-US" xlink:label="lab_qvc_QvcUSMember_8767CB269B5549CAD8B5456E5DEE6B8A" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> QVC-U.S. [Member] </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_QvcUSMember" xlink:label="loc_qvc_QvcUSMember_8767CB269B5549CAD8B5456E5DEE6B8A" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_QvcUSMember_8767CB269B5549CAD8B5456E5DEE6B8A" xlink:to="lab_qvc_QvcUSMember_8767CB269B5549CAD8B5456E5DEE6B8A" xlink:type="arc"/>
<link:label id="lab_qvc_QvcGermanyMember_7CE10A9BF94EA82ECFA8456E5DEE6898_verboseLabel_en-US" xlink:label="lab_qvc_QvcGermanyMember_7CE10A9BF94EA82ECFA8456E5DEE6898" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Germany </link:label>
<link:label id="lab_qvc_QvcGermanyMember_7CE10A9BF94EA82ECFA8456E5DEE6898_label_en-US" xlink:label="lab_qvc_QvcGermanyMember_7CE10A9BF94EA82ECFA8456E5DEE6898" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> QVC-Germany [Member] </link:label>
<link:label id="lab_qvc_QvcGermanyMember_7CE10A9BF94EA82ECFA8456E5DEE6898_documentation_en-US" xlink:label="lab_qvc_QvcGermanyMember_7CE10A9BF94EA82ECFA8456E5DEE6898" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> QVC-Germany [Member] </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_QvcGermanyMember" xlink:label="loc_qvc_QvcGermanyMember_7CE10A9BF94EA82ECFA8456E5DEE6898" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_QvcGermanyMember_7CE10A9BF94EA82ECFA8456E5DEE6898" xlink:to="lab_qvc_QvcGermanyMember_7CE10A9BF94EA82ECFA8456E5DEE6898" xlink:type="arc"/>
<link:label id="lab_country_GB_AFBCF968D33B68988DD1456E5DEE14B2_terseLabel_en-US" xlink:label="lab_country_GB_AFBCF968D33B68988DD1456E5DEE14B2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> United Kingdom </link:label>
<link:label id="lab_country_GB_AFBCF968D33B68988DD1456E5DEE14B2_label_en-US" xlink:label="lab_country_GB_AFBCF968D33B68988DD1456E5DEE14B2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> UNITED KINGDOM </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/country/2017/country-2017-01-31.xsd#country_GB" xlink:label="loc_country_GB_AFBCF968D33B68988DD1456E5DEE14B2" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_country_GB_AFBCF968D33B68988DD1456E5DEE14B2" xlink:to="lab_country_GB_AFBCF968D33B68988DD1456E5DEE14B2" xlink:type="arc"/>
<link:label id="lab_qvc_OthercountriesMember_6BFEBC350D335168DEA6456E5DEF1D43_terseLabel_en-US" xlink:label="lab_qvc_OthercountriesMember_6BFEBC350D335168DEA6456E5DEF1D43" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Other countries </link:label>
<link:label id="lab_qvc_OthercountriesMember_6BFEBC350D335168DEA6456E5DEF1D43_label_en-US" xlink:label="lab_qvc_OthercountriesMember_6BFEBC350D335168DEA6456E5DEF1D43" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Other countries [Member] </link:label>
<link:label id="lab_qvc_OthercountriesMember_6BFEBC350D335168DEA6456E5DEF1D43_documentation_en-US" xlink:label="lab_qvc_OthercountriesMember_6BFEBC350D335168DEA6456E5DEF1D43" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Other countries [Member] </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_OthercountriesMember" xlink:label="loc_qvc_OthercountriesMember_6BFEBC350D335168DEA6456E5DEF1D43" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_OthercountriesMember_6BFEBC350D335168DEA6456E5DEF1D43" xlink:to="lab_qvc_OthercountriesMember_6BFEBC350D335168DEA6456E5DEF1D43" xlink:type="arc"/>
<link:label id="lab_us-gaap_RevenuesFromExternalCustomersAndLongLivedAssetsLineItems_B35E7E82CE85402783C4456E5DEFDB21_terseLabel_en-US" xlink:label="lab_us-gaap_RevenuesFromExternalCustomersAndLongLivedAssetsLineItems_B35E7E82CE85402783C4456E5DEFDB21" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Revenues from External Customers </link:label>
<link:label id="lab_us-gaap_RevenuesFromExternalCustomersAndLongLivedAssetsLineItems_B35E7E82CE85402783C4456E5DEFDB21_label_en-US" xlink:label="lab_us-gaap_RevenuesFromExternalCustomersAndLongLivedAssetsLineItems_B35E7E82CE85402783C4456E5DEFDB21" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Revenues from External Customers and Long-Lived Assets [Line Items] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_RevenuesFromExternalCustomersAndLongLivedAssetsLineItems" xlink:label="loc_us-gaap_RevenuesFromExternalCustomersAndLongLivedAssetsLineItems_B35E7E82CE85402783C4456E5DEFDB21" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RevenuesFromExternalCustomersAndLongLivedAssetsLineItems_B35E7E82CE85402783C4456E5DEFDB21" xlink:to="lab_us-gaap_RevenuesFromExternalCustomersAndLongLivedAssetsLineItems_B35E7E82CE85402783C4456E5DEFDB21" xlink:type="arc"/>
<link:label id="lab_us-gaap_CapitalLeaseObligationsMember_290728AEF9AD35FF48117CC94F79AD3C_terseLabel_en-US" xlink:label="lab_us-gaap_CapitalLeaseObligationsMember_290728AEF9AD35FF48117CC94F79AD3C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Finance lease obligations </link:label>
<link:label id="lab_us-gaap_CapitalLeaseObligationsMember_290728AEF9AD35FF48117CC94F79AD3C_label_en-US" xlink:label="lab_us-gaap_CapitalLeaseObligationsMember_290728AEF9AD35FF48117CC94F79AD3C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Capital Lease Obligations [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_CapitalLeaseObligationsMember" xlink:label="loc_us-gaap_CapitalLeaseObligationsMember_290728AEF9AD35FF48117CC94F79AD3C" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CapitalLeaseObligationsMember_290728AEF9AD35FF48117CC94F79AD3C" xlink:to="lab_us-gaap_CapitalLeaseObligationsMember_290728AEF9AD35FF48117CC94F79AD3C" xlink:type="arc"/>
<link:label id="lab_us-gaap_DeferredFinanceCostsNoncurrentNet_0A415775D756E7BCA3C57CC94F7A2255_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_DeferredFinanceCostsNoncurrentNet_0A415775D756E7BCA3C57CC94F7A2255" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US"> Less debt issuance costs, net </link:label>
<link:label id="lab_us-gaap_DeferredFinanceCostsNoncurrentNet_0A415775D756E7BCA3C57CC94F7A2255_label_en-US" xlink:label="lab_us-gaap_DeferredFinanceCostsNoncurrentNet_0A415775D756E7BCA3C57CC94F7A2255" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Debt Issuance Costs, Noncurrent, Net </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_DeferredFinanceCostsNoncurrentNet" xlink:label="loc_us-gaap_DeferredFinanceCostsNoncurrentNet_0A415775D756E7BCA3C57CC94F7A2255" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredFinanceCostsNoncurrentNet_0A415775D756E7BCA3C57CC94F7A2255" xlink:to="lab_us-gaap_DeferredFinanceCostsNoncurrentNet_0A415775D756E7BCA3C57CC94F7A2255" xlink:type="arc"/>
<link:label id="lab_qvc_Totaldebt_8A582312848B8B1DCABE7CC94F7A77F3_terseLabel_en-US" xlink:label="lab_qvc_Totaldebt_8A582312848B8B1DCABE7CC94F7A77F3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Total debt and finance lease obligations </link:label>
<link:label id="lab_qvc_Totaldebt_8A582312848B8B1DCABE7CC94F7A77F3_label_en-US" xlink:label="lab_qvc_Totaldebt_8A582312848B8B1DCABE7CC94F7A77F3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Total debt </link:label>
<link:label id="lab_qvc_Totaldebt_8A582312848B8B1DCABE7CC94F7A77F3_documentation_en-US" xlink:label="lab_qvc_Totaldebt_8A582312848B8B1DCABE7CC94F7A77F3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Represents the aggregate of total long-term debt, including current maturities and short-term debt offset by debt issuance cost. </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_Totaldebt" xlink:label="loc_qvc_Totaldebt_8A582312848B8B1DCABE7CC94F7A77F3" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_Totaldebt_8A582312848B8B1DCABE7CC94F7A77F3" xlink:to="lab_qvc_Totaldebt_8A582312848B8B1DCABE7CC94F7A77F3" xlink:type="arc"/>
<link:label id="lab_us-gaap_LongTermDebtAndCapitalLeaseObligationsCurrent_ED9A30BBA431425970B17CC94F7A65DF_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_LongTermDebtAndCapitalLeaseObligationsCurrent_ED9A30BBA431425970B17CC94F7A65DF" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US"> Less current portion </link:label>
<link:label id="lab_us-gaap_LongTermDebtAndCapitalLeaseObligationsCurrent_ED9A30BBA431425970B17CC94F7A65DF_label_en-US" xlink:label="lab_us-gaap_LongTermDebtAndCapitalLeaseObligationsCurrent_ED9A30BBA431425970B17CC94F7A65DF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Long-term Debt and Lease Obligation, Current </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_LongTermDebtAndCapitalLeaseObligationsCurrent" xlink:label="loc_us-gaap_LongTermDebtAndCapitalLeaseObligationsCurrent_ED9A30BBA431425970B17CC94F7A65DF" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongTermDebtAndCapitalLeaseObligationsCurrent_ED9A30BBA431425970B17CC94F7A65DF" xlink:to="lab_us-gaap_LongTermDebtAndCapitalLeaseObligationsCurrent_ED9A30BBA431425970B17CC94F7A65DF" xlink:type="arc"/>
<link:label id="lab_us-gaap_LongTermDebtAndCapitalLeaseObligations_9B1C6925431A172F9CEC7CC94F7A6C27_terseLabel_en-US" xlink:label="lab_us-gaap_LongTermDebtAndCapitalLeaseObligations_9B1C6925431A172F9CEC7CC94F7A6C27" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Long-term portion of debt and finance lease obligations </link:label>
<link:label id="lab_us-gaap_LongTermDebtAndCapitalLeaseObligations_9B1C6925431A172F9CEC7CC94F7A6C27_label_en-US" xlink:label="lab_us-gaap_LongTermDebtAndCapitalLeaseObligations_9B1C6925431A172F9CEC7CC94F7A6C27" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Long-term Debt and Lease Obligation </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_LongTermDebtAndCapitalLeaseObligations" xlink:label="loc_us-gaap_LongTermDebtAndCapitalLeaseObligations_9B1C6925431A172F9CEC7CC94F7A6C27" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongTermDebtAndCapitalLeaseObligations_9B1C6925431A172F9CEC7CC94F7A6C27" xlink:to="lab_us-gaap_LongTermDebtAndCapitalLeaseObligations_9B1C6925431A172F9CEC7CC94F7A6C27" xlink:type="arc"/>
<link:label id="lab_us-gaap_DisclosureOfCompensationRelatedCostsSharebasedPaymentsAbstract_18DB2D5E6B2A6185F6DA7D9AF2031439_label_en-US" xlink:label="lab_us-gaap_DisclosureOfCompensationRelatedCostsSharebasedPaymentsAbstract_18DB2D5E6B2A6185F6DA7D9AF2031439" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Payment Arrangement [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_DisclosureOfCompensationRelatedCostsSharebasedPaymentsAbstract" xlink:label="loc_us-gaap_DisclosureOfCompensationRelatedCostsSharebasedPaymentsAbstract_18DB2D5E6B2A6185F6DA7D9AF2031439" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DisclosureOfCompensationRelatedCostsSharebasedPaymentsAbstract_18DB2D5E6B2A6185F6DA7D9AF2031439" xlink:to="lab_us-gaap_DisclosureOfCompensationRelatedCostsSharebasedPaymentsAbstract_18DB2D5E6B2A6185F6DA7D9AF2031439" xlink:type="arc"/>
<link:label id="lab_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_A469B7DDFE919FBD41C07D9AF20433CB_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_A469B7DDFE919FBD41C07D9AF20433CB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Schedule of Share-based Compensation Arrangements by Share-based Payment Award [Table] </link:label>
<link:label id="lab_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_A469B7DDFE919FBD41C07D9AF20433CB_label_en-US" xlink:label="lab_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_A469B7DDFE919FBD41C07D9AF20433CB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Schedule of Share-based Compensation Arrangements by Share-based Payment Award [Table] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable" xlink:label="loc_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_A469B7DDFE919FBD41C07D9AF20433CB" xlink:type="locator"/>
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<link:label id="lab_us-gaap_PlanNameAxis_5CF6042AC65D5A6BD84C7D9AF20557D8_terseLabel_en-US" xlink:label="lab_us-gaap_PlanNameAxis_5CF6042AC65D5A6BD84C7D9AF20557D8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Plan Name [Axis] </link:label>
<link:label id="lab_us-gaap_PlanNameAxis_5CF6042AC65D5A6BD84C7D9AF20557D8_label_en-US" xlink:label="lab_us-gaap_PlanNameAxis_5CF6042AC65D5A6BD84C7D9AF20557D8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Plan Name [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_PlanNameAxis" xlink:label="loc_us-gaap_PlanNameAxis_5CF6042AC65D5A6BD84C7D9AF20557D8" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PlanNameAxis_5CF6042AC65D5A6BD84C7D9AF20557D8" xlink:to="lab_us-gaap_PlanNameAxis_5CF6042AC65D5A6BD84C7D9AF20557D8" xlink:type="arc"/>
<link:label id="lab_us-gaap_PlanNameDomain_83BAE085C9DA1C0D909F7D9AF205E3E9_terseLabel_en-US" xlink:label="lab_us-gaap_PlanNameDomain_83BAE085C9DA1C0D909F7D9AF205E3E9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Plan Name [Domain] </link:label>
<link:label id="lab_us-gaap_PlanNameDomain_83BAE085C9DA1C0D909F7D9AF205E3E9_label_en-US" xlink:label="lab_us-gaap_PlanNameDomain_83BAE085C9DA1C0D909F7D9AF205E3E9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Plan Name [Domain] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_PlanNameDomain" xlink:label="loc_us-gaap_PlanNameDomain_83BAE085C9DA1C0D909F7D9AF205E3E9" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PlanNameDomain_83BAE085C9DA1C0D909F7D9AF205E3E9" xlink:to="lab_us-gaap_PlanNameDomain_83BAE085C9DA1C0D909F7D9AF205E3E9" xlink:type="arc"/>
<link:label id="lab_qvc_LibertyIncentivePlanMember_0137CC4DE340E4AC914B7D9AF2057A4D_terseLabel_en-US" xlink:label="lab_qvc_LibertyIncentivePlanMember_0137CC4DE340E4AC914B7D9AF2057A4D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Liberty Incentive Plan </link:label>
<link:label id="lab_qvc_LibertyIncentivePlanMember_0137CC4DE340E4AC914B7D9AF2057A4D_label_en-US" xlink:label="lab_qvc_LibertyIncentivePlanMember_0137CC4DE340E4AC914B7D9AF2057A4D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Liberty Incentive Plan [Member] </link:label>
<link:label id="lab_qvc_LibertyIncentivePlanMember_0137CC4DE340E4AC914B7D9AF2057A4D_documentation_en-US" xlink:label="lab_qvc_LibertyIncentivePlanMember_0137CC4DE340E4AC914B7D9AF2057A4D" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Liberty Incentive Plan [Member] </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_LibertyIncentivePlanMember" xlink:label="loc_qvc_LibertyIncentivePlanMember_0137CC4DE340E4AC914B7D9AF2057A4D" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_LibertyIncentivePlanMember_0137CC4DE340E4AC914B7D9AF2057A4D" xlink:to="lab_qvc_LibertyIncentivePlanMember_0137CC4DE340E4AC914B7D9AF2057A4D" xlink:type="arc"/>
<link:label id="lab_us-gaap_StatementClassOfStockAxis_8F09486F062FF38EAD3D7D9AF206415E_terseLabel_en-US" xlink:label="lab_us-gaap_StatementClassOfStockAxis_8F09486F062FF38EAD3D7D9AF206415E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Class of Stock [Axis] </link:label>
<link:label id="lab_us-gaap_StatementClassOfStockAxis_8F09486F062FF38EAD3D7D9AF206415E_label_en-US" xlink:label="lab_us-gaap_StatementClassOfStockAxis_8F09486F062FF38EAD3D7D9AF206415E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Class of Stock [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_StatementClassOfStockAxis" xlink:label="loc_us-gaap_StatementClassOfStockAxis_8F09486F062FF38EAD3D7D9AF206415E" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StatementClassOfStockAxis_8F09486F062FF38EAD3D7D9AF206415E" xlink:to="lab_us-gaap_StatementClassOfStockAxis_8F09486F062FF38EAD3D7D9AF206415E" xlink:type="arc"/>
<link:label id="lab_us-gaap_ClassOfStockDomain_690C77DACF872F6316187D9AF206935B_terseLabel_en-US" xlink:label="lab_us-gaap_ClassOfStockDomain_690C77DACF872F6316187D9AF206935B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Class of Stock [Domain] </link:label>
<link:label id="lab_us-gaap_ClassOfStockDomain_690C77DACF872F6316187D9AF206935B_label_en-US" xlink:label="lab_us-gaap_ClassOfStockDomain_690C77DACF872F6316187D9AF206935B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Class of Stock [Domain] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ClassOfStockDomain" xlink:label="loc_us-gaap_ClassOfStockDomain_690C77DACF872F6316187D9AF206935B" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ClassOfStockDomain_690C77DACF872F6316187D9AF206935B" xlink:to="lab_us-gaap_ClassOfStockDomain_690C77DACF872F6316187D9AF206935B" xlink:type="arc"/>
<link:label id="lab_qvc_QVCAMember_CAC0AB2DC56FC238F69A7D9AF2067544_terseLabel_en-US" xlink:label="lab_qvc_QVCAMember_CAC0AB2DC56FC238F69A7D9AF2067544" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> QRTEA </link:label>
<link:label id="lab_qvc_QVCAMember_CAC0AB2DC56FC238F69A7D9AF2067544_label_en-US" xlink:label="lab_qvc_QVCAMember_CAC0AB2DC56FC238F69A7D9AF2067544" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> QVCA [Member] </link:label>
<link:label id="lab_qvc_QVCAMember_CAC0AB2DC56FC238F69A7D9AF2067544_documentation_en-US" xlink:label="lab_qvc_QVCAMember_CAC0AB2DC56FC238F69A7D9AF2067544" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> QVCA [Domain] </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_QVCAMember" xlink:label="loc_qvc_QVCAMember_CAC0AB2DC56FC238F69A7D9AF2067544" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_QVCAMember_CAC0AB2DC56FC238F69A7D9AF2067544" xlink:to="lab_qvc_QVCAMember_CAC0AB2DC56FC238F69A7D9AF2067544" xlink:type="arc"/>
<link:label id="lab_us-gaap_AwardTypeAxis_5CFE1C150F7638263C537D9AF20623A4_terseLabel_en-US" xlink:label="lab_us-gaap_AwardTypeAxis_5CFE1C150F7638263C537D9AF20623A4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Award Type [Axis] </link:label>
<link:label id="lab_us-gaap_AwardTypeAxis_5CFE1C150F7638263C537D9AF20623A4_label_en-US" xlink:label="lab_us-gaap_AwardTypeAxis_5CFE1C150F7638263C537D9AF20623A4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Award Type [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_AwardTypeAxis" xlink:label="loc_us-gaap_AwardTypeAxis_5CFE1C150F7638263C537D9AF20623A4" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AwardTypeAxis_5CFE1C150F7638263C537D9AF20623A4" xlink:to="lab_us-gaap_AwardTypeAxis_5CFE1C150F7638263C537D9AF20623A4" xlink:type="arc"/>
<link:label id="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_EABB0C09488DE967AD707D9AF206E6D7_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_EABB0C09488DE967AD707D9AF206E6D7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Award Type [Domain] </link:label>
<link:label id="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_EABB0C09488DE967AD707D9AF206E6D7_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_EABB0C09488DE967AD707D9AF206E6D7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Award Type [Domain] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_EABB0C09488DE967AD707D9AF206E6D7" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_EABB0C09488DE967AD707D9AF206E6D7" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_EABB0C09488DE967AD707D9AF206E6D7" xlink:type="arc"/>
<link:label id="lab_us-gaap_EmployeeStockOptionMember_AFA419E7206FCC8BAA1A7D9AF20790CD_terseLabel_en-US" xlink:label="lab_us-gaap_EmployeeStockOptionMember_AFA419E7206FCC8BAA1A7D9AF20790CD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Stock options </link:label>
<link:label id="lab_us-gaap_EmployeeStockOptionMember_AFA419E7206FCC8BAA1A7D9AF20790CD_label_en-US" xlink:label="lab_us-gaap_EmployeeStockOptionMember_AFA419E7206FCC8BAA1A7D9AF20790CD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Payment Arrangement, Option [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_EmployeeStockOptionMember" xlink:label="loc_us-gaap_EmployeeStockOptionMember_AFA419E7206FCC8BAA1A7D9AF20790CD" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EmployeeStockOptionMember_AFA419E7206FCC8BAA1A7D9AF20790CD" xlink:to="lab_us-gaap_EmployeeStockOptionMember_AFA419E7206FCC8BAA1A7D9AF20790CD" xlink:type="arc"/>
<link:label id="lab_us-gaap_RestrictedStockMember_CC2F0555B193BA9865147D9AF207AEC6_terseLabel_en-US" xlink:label="lab_us-gaap_RestrictedStockMember_CC2F0555B193BA9865147D9AF207AEC6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Restricted Stock [Member] </link:label>
<link:label id="lab_us-gaap_RestrictedStockMember_CC2F0555B193BA9865147D9AF207AEC6_label_en-US" xlink:label="lab_us-gaap_RestrictedStockMember_CC2F0555B193BA9865147D9AF207AEC6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Restricted Stock [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_RestrictedStockMember" xlink:label="loc_us-gaap_RestrictedStockMember_CC2F0555B193BA9865147D9AF207AEC6" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RestrictedStockMember_CC2F0555B193BA9865147D9AF207AEC6" xlink:to="lab_us-gaap_RestrictedStockMember_CC2F0555B193BA9865147D9AF207AEC6" xlink:type="arc"/>
<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_1ABEEE0BB186E65B3C537D9AF207ADA8_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_1ABEEE0BB186E65B3C537D9AF207ADA8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award [Line Items] </link:label>
<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_1ABEEE0BB186E65B3C537D9AF207ADA8_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_1ABEEE0BB186E65B3C537D9AF207ADA8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award [Line Items] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_1ABEEE0BB186E65B3C537D9AF207ADA8" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_1ABEEE0BB186E65B3C537D9AF207ADA8" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_1ABEEE0BB186E65B3C537D9AF207ADA8" xlink:type="arc"/>
<link:label id="lab_us-gaap_AllocatedShareBasedCompensationExpense_B367A9FD2CFF788171237D9AF20866E3_terseLabel_en-US" xlink:label="lab_us-gaap_AllocatedShareBasedCompensationExpense_B367A9FD2CFF788171237D9AF20866E3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Stock-based compensation </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_AllocatedShareBasedCompensationExpense" xlink:label="loc_us-gaap_AllocatedShareBasedCompensationExpense_B367A9FD2CFF788171237D9AF20866E3" xlink:type="locator"/>
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<link:label id="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedStockOptions_5703A207EC2415A029CD7D9AF208CA2E_terseLabel_en-US" xlink:label="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedStockOptions_5703A207EC2415A029CD7D9AF208CA2E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Unrecognized compensation cost related to options </link:label>
<link:label id="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedStockOptions_5703A207EC2415A029CD7D9AF208CA2E_label_en-US" xlink:label="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedStockOptions_5703A207EC2415A029CD7D9AF208CA2E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Payment Arrangement, Nonvested Award, Option, Cost Not yet Recognized, Amount </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedStockOptions" xlink:label="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedStockOptions_5703A207EC2415A029CD7D9AF208CA2E" xlink:type="locator"/>
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<link:label id="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_A064CF3EE01FAC43E2ED7D9AF2087338_terseLabel_en-US" xlink:label="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_A064CF3EE01FAC43E2ED7D9AF2087338" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Unrecognized compensation cost, period for recognition </link:label>
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<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1" xlink:label="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_A064CF3EE01FAC43E2ED7D9AF2087338" xlink:type="locator"/>
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<link:label id="lab_qvc_SharebasedCompensationArrangementbySharebasedPaymentAwardNonOptionEquityInstrumentsGrantedWeightedAverageGrantFairValue_64C6C02E73888AC0454A7D9AF208912C_terseLabel_en-US" xlink:label="lab_qvc_SharebasedCompensationArrangementbySharebasedPaymentAwardNonOptionEquityInstrumentsGrantedWeightedAverageGrantFairValue_64C6C02E73888AC0454A7D9AF208912C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Granted (in dollars per share) </link:label>
<link:label id="lab_qvc_SharebasedCompensationArrangementbySharebasedPaymentAwardNonOptionEquityInstrumentsGrantedWeightedAverageGrantFairValue_64C6C02E73888AC0454A7D9AF208912C_label_en-US" xlink:label="lab_qvc_SharebasedCompensationArrangementbySharebasedPaymentAwardNonOptionEquityInstrumentsGrantedWeightedAverageGrantFairValue_64C6C02E73888AC0454A7D9AF208912C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Non-Option Equity Instruments, Granted, Weighted Average Grant Fair Value </link:label>
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<link:loc xlink:href="qvc-20191231.xsd#qvc_SharebasedCompensationArrangementbySharebasedPaymentAwardNonOptionEquityInstrumentsGrantedWeightedAverageGrantFairValue" xlink:label="loc_qvc_SharebasedCompensationArrangementbySharebasedPaymentAwardNonOptionEquityInstrumentsGrantedWeightedAverageGrantFairValue_64C6C02E73888AC0454A7D9AF208912C" xlink:type="locator"/>
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<link:label id="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedShareBasedAwardsOtherThanOptions_65BE4AD9B43D7EC491887D9AF208C8D0_terseLabel_en-US" xlink:label="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedShareBasedAwardsOtherThanOptions_65BE4AD9B43D7EC491887D9AF208C8D0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Share-based Payment Arrangement, Nonvested Award, Excluding Option, Cost Not yet Recognized, Amount </link:label>
<link:label id="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedShareBasedAwardsOtherThanOptions_65BE4AD9B43D7EC491887D9AF208C8D0_label_en-US" xlink:label="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedShareBasedAwardsOtherThanOptions_65BE4AD9B43D7EC491887D9AF208C8D0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Payment Arrangement, Nonvested Award, Excluding Option, Cost Not yet Recognized, Amount </link:label>
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<link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFour_1C3E1DFDAD82DE948EDC798D99B4B773_verboseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFour_1C3E1DFDAD82DE948EDC798D99B4B773" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> 2023 </link:label>
<link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFour_1C3E1DFDAD82DE948EDC798D99B4B773_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFour_1C3E1DFDAD82DE948EDC798D99B4B773" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Finite-Lived Intangible Assets, Amortization Expense, Year Four </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFour" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFour_1C3E1DFDAD82DE948EDC798D99B4B773" xlink:type="locator"/>
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<link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFive_4921157EB56F645819A9798D99B4ECC9_terseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFive_4921157EB56F645819A9798D99B4ECC9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> 2024 </link:label>
<link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFive_4921157EB56F645819A9798D99B4ECC9_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFive_4921157EB56F645819A9798D99B4ECC9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Finite-Lived Intangible Assets, Amortization Expense, Year Five </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFive" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFive_4921157EB56F645819A9798D99B4ECC9" xlink:type="locator"/>
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<link:label id="lab_us-gaap_StatementOfCashFlowsAbstract_DE993DA68D3219F2AEA87CC92CDCFA0F_label_en-US" xlink:label="lab_us-gaap_StatementOfCashFlowsAbstract_DE993DA68D3219F2AEA87CC92CDCFA0F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Statement of Cash Flows [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_StatementOfCashFlowsAbstract" xlink:label="loc_us-gaap_StatementOfCashFlowsAbstract_DE993DA68D3219F2AEA87CC92CDCFA0F" xlink:type="locator"/>
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<link:label id="lab_us-gaap_ProfitLoss_6BF1FCA2E27D75FBDBAB7CC92CE34124_terseLabel_en-US" xlink:label="lab_us-gaap_ProfitLoss_6BF1FCA2E27D75FBDBAB7CC92CE34124" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Net income </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ProfitLoss" xlink:label="loc_us-gaap_ProfitLoss_6BF1FCA2E27D75FBDBAB7CC92CE34124" xlink:type="locator"/>
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<link:label id="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_56D402309D86DC02BF4C7CC92CE3CF47_verboseLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_56D402309D86DC02BF4C7CC92CE3CF47" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Operating activities: </link:label>
<link:label id="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_56D402309D86DC02BF4C7CC92CE3CF47_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_56D402309D86DC02BF4C7CC92CE3CF47" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Net Cash Provided by (Used in) Operating Activities [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract" xlink:label="loc_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_56D402309D86DC02BF4C7CC92CE3CF47" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_56D402309D86DC02BF4C7CC92CE3CF47" xlink:to="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_56D402309D86DC02BF4C7CC92CE3CF47" xlink:type="arc"/>
<link:label id="lab_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_0C900AD5BBAE9100BDFE7CC92CE3B40F_terseLabel_en-US" xlink:label="lab_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_0C900AD5BBAE9100BDFE7CC92CE3B40F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Adjustments to reconcile net income to net cash provided by operating activities: </link:label>
<link:label id="lab_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_0C900AD5BBAE9100BDFE7CC92CE3B40F_label_en-US" xlink:label="lab_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_0C900AD5BBAE9100BDFE7CC92CE3B40F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Adjustments to Reconcile Net Income (Loss) to Cash Provided by (Used in) Operating Activities [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract" xlink:label="loc_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_0C900AD5BBAE9100BDFE7CC92CE3B40F" xlink:type="locator"/>
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<link:label id="lab_us-gaap_IncomeLossFromEquityMethodInvestments_0C09F88CEEE19F0EE4CC7CC92CE3EB21_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_IncomeLossFromEquityMethodInvestments_0C09F88CEEE19F0EE4CC7CC92CE3EB21" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US"> Equity in losses of investee </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_IncomeLossFromEquityMethodInvestments" xlink:label="loc_us-gaap_IncomeLossFromEquityMethodInvestments_0C09F88CEEE19F0EE4CC7CC92CE3EB21" xlink:type="locator"/>
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<link:label id="lab_us-gaap_IncreaseDecreaseInOtherDeferredLiability_571F6FD210DD34C7AEF97CC92CE9968F_terseLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInOtherDeferredLiability_571F6FD210DD34C7AEF97CC92CE9968F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Increase (Decrease) in Other Deferred Liability </link:label>
<link:label id="lab_us-gaap_IncreaseDecreaseInOtherDeferredLiability_571F6FD210DD34C7AEF97CC92CE9968F_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInOtherDeferredLiability_571F6FD210DD34C7AEF97CC92CE9968F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Increase (Decrease) in Other Deferred Liability </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_IncreaseDecreaseInOtherDeferredLiability" xlink:label="loc_us-gaap_IncreaseDecreaseInOtherDeferredLiability_571F6FD210DD34C7AEF97CC92CE9968F" xlink:type="locator"/>
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<link:label id="lab_us-gaap_ForeignCurrencyTransactionGainLossBeforeTax_B040EB1AAB1F43EDBD0D7CC92CE948A0_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_ForeignCurrencyTransactionGainLossBeforeTax_B040EB1AAB1F43EDBD0D7CC92CE948A0" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US"> Foreign currency loss </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ForeignCurrencyTransactionGainLossBeforeTax" xlink:label="loc_us-gaap_ForeignCurrencyTransactionGainLossBeforeTax_B040EB1AAB1F43EDBD0D7CC92CE948A0" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ForeignCurrencyTransactionGainLossBeforeTax_B040EB1AAB1F43EDBD0D7CC92CE948A0" xlink:to="lab_us-gaap_ForeignCurrencyTransactionGainLossBeforeTax_B040EB1AAB1F43EDBD0D7CC92CE948A0" xlink:type="arc"/>
<link:label id="lab_us-gaap_OtherNoncashIncomeExpense_C395EF273A304F814FAF7CC92CEA1837_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_OtherNoncashIncomeExpense_C395EF273A304F814FAF7CC92CEA1837" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US"> Change in fair value of financial instruments and non-cash interest </link:label>
<link:label id="lab_us-gaap_OtherNoncashIncomeExpense_C395EF273A304F814FAF7CC92CEA1837_label_en-US" xlink:label="lab_us-gaap_OtherNoncashIncomeExpense_C395EF273A304F814FAF7CC92CEA1837" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Other Noncash Income (Expense) </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_OtherNoncashIncomeExpense" xlink:label="loc_us-gaap_OtherNoncashIncomeExpense_C395EF273A304F814FAF7CC92CEA1837" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherNoncashIncomeExpense_C395EF273A304F814FAF7CC92CEA1837" xlink:to="lab_us-gaap_OtherNoncashIncomeExpense_C395EF273A304F814FAF7CC92CEA1837" xlink:type="arc"/>
<link:label id="lab_us-gaap_ImpairmentOfIntangibleAssetsIndefinitelivedExcludingGoodwill_2F952A838709A3296EE17CC92CEAADA7_terseLabel_en-US" xlink:label="lab_us-gaap_ImpairmentOfIntangibleAssetsIndefinitelivedExcludingGoodwill_2F952A838709A3296EE17CC92CEAADA7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Impairment of Intangible Assets, Indefinite-lived (Excluding Goodwill) </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ImpairmentOfIntangibleAssetsIndefinitelivedExcludingGoodwill" xlink:label="loc_us-gaap_ImpairmentOfIntangibleAssetsIndefinitelivedExcludingGoodwill_2F952A838709A3296EE17CC92CEAADA7" xlink:type="locator"/>
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<link:label id="lab_us-gaap_GainsLossesOnExtinguishmentOfDebt_5C78BC62647EFF93E69B7CC92CEAC31D_negatedLabel_en-US" xlink:label="lab_us-gaap_GainsLossesOnExtinguishmentOfDebt_5C78BC62647EFF93E69B7CC92CEAC31D" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US"> Loss on extinguishment of debt </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_GainsLossesOnExtinguishmentOfDebt" xlink:label="loc_us-gaap_GainsLossesOnExtinguishmentOfDebt_5C78BC62647EFF93E69B7CC92CEAC31D" xlink:type="locator"/>
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<link:label id="lab_us-gaap_ShareBasedCompensation_47E9689343DDD0E532407CC92CEAE271_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensation_47E9689343DDD0E532407CC92CEAE271" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Stock-based compensation </link:label>
<link:label id="lab_us-gaap_ShareBasedCompensation_47E9689343DDD0E532407CC92CEAE271_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensation_47E9689343DDD0E532407CC92CEAE271" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Payment Arrangement, Noncash Expense </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ShareBasedCompensation" xlink:label="loc_us-gaap_ShareBasedCompensation_47E9689343DDD0E532407CC92CEAE271" xlink:type="locator"/>
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<link:label id="lab_us-gaap_IncreaseDecreaseInOtherNoncurrentLiabilities_B9AC4EFF3ABBDB3EF94B7CC92CEA5280_terseLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInOtherNoncurrentLiabilities_B9AC4EFF3ABBDB3EF94B7CC92CEA5280" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Change in other long-term liabilities </link:label>
<link:label id="lab_us-gaap_IncreaseDecreaseInOtherNoncurrentLiabilities_B9AC4EFF3ABBDB3EF94B7CC92CEA5280_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInOtherNoncurrentLiabilities_B9AC4EFF3ABBDB3EF94B7CC92CEA5280" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Increase (Decrease) in Other Noncurrent Liabilities </link:label>
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<link:label id="lab_qvc_Noncashcharges_F425084D0F65D90A697F7CC92CEA41B5_terseLabel_en-US" xlink:label="lab_qvc_Noncashcharges_F425084D0F65D90A697F7CC92CEA41B5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> non-cash charges </link:label>
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<link:label id="lab_us-gaap_IncreaseDecreaseInAccountsReceivable_EAA22F4CED3E24F3E5307CC92CEB4B68_terseLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInAccountsReceivable_EAA22F4CED3E24F3E5307CC92CEB4B68" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Increase (Decrease) in Accounts Receivable </link:label>
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<link:label id="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_6FC8CF7219ADA5FA39C07CC92CEB1E46_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_6FC8CF7219ADA5FA39C07CC92CEB1E46" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Net Cash Provided by (Used in) Investing Activities [Abstract] </link:label>
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<link:label id="lab_qvc_CapitalExpendituresNet_A969CC23366A85B906477CC92CF15D16_terseLabel_en-US" xlink:label="lab_qvc_CapitalExpendituresNet_A969CC23366A85B906477CC92CF15D16" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Capital Expenditures, Net </link:label>
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<link:label id="lab_qvc_PaymentsForCableAndSatelliteTelevisionDistributionRights_97B2A8A3E01C4C3932847CC92CF15B62_terseLabel_en-US" xlink:label="lab_qvc_PaymentsForCableAndSatelliteTelevisionDistributionRights_97B2A8A3E01C4C3932847CC92CF15B62" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Payments for Cable and Satellite Television Distribution Rights </link:label>
<link:label id="lab_qvc_PaymentsForCableAndSatelliteTelevisionDistributionRights_97B2A8A3E01C4C3932847CC92CF15B62_label_en-US" xlink:label="lab_qvc_PaymentsForCableAndSatelliteTelevisionDistributionRights_97B2A8A3E01C4C3932847CC92CF15B62" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Payments for Cable and Satellite Television Distribution Rights </link:label>
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<link:label id="lab_qvc_Otherinvestingactivities_C10C05794FDBB5AA4A477CC92CF1BEA3_terseLabel_en-US" xlink:label="lab_qvc_Otherinvestingactivities_C10C05794FDBB5AA4A477CC92CF1BEA3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Other investing activities </link:label>
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<link:label id="lab_us-gaap_PaymentsForProceedsFromBusinessesAndInterestInAffiliates_DDEA62F34BB6ABCA85997CC92CF29DFC_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_PaymentsForProceedsFromBusinessesAndInterestInAffiliates_DDEA62F34BB6ABCA85997CC92CF29DFC" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US"> Payments for (Proceeds from) Businesses and Interest in Affiliates </link:label>
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<link:label id="lab_us-gaap_NetCashProvidedByUsedInInvestingActivities_D1D12F169EF0AC691F757CC92CF2952B_totalLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInInvestingActivities_D1D12F169EF0AC691F757CC92CF2952B" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US"> Investing activities: </link:label>
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<link:label id="lab_us-gaap_RepaymentsOfDebtAndCapitalLeaseObligations_5DF586BF79646187C2997CC92CF28CD8_terseLabel_en-US" xlink:label="lab_us-gaap_RepaymentsOfDebtAndCapitalLeaseObligations_5DF586BF79646187C2997CC92CF28CD8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Repayments of Debt and Lease Obligation </link:label>
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<link:label id="lab_us-gaap_ProceedsFromLongTermLinesOfCredit_21E6379AFD9D66BEC75F7CC92CF2FAAE_label_en-US" xlink:label="lab_us-gaap_ProceedsFromLongTermLinesOfCredit_21E6379AFD9D66BEC75F7CC92CF2FAAE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Proceeds from Long-term Lines of Credit </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ProceedsFromLongTermLinesOfCredit" xlink:label="loc_us-gaap_ProceedsFromLongTermLinesOfCredit_21E6379AFD9D66BEC75F7CC92CF2FAAE" xlink:type="locator"/>
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<link:label id="lab_us-gaap_RepaymentsOfSecuredDebt_89C20723EEB141B2AC9C7CC92CF24FBB_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_RepaymentsOfSecuredDebt_89C20723EEB141B2AC9C7CC92CF24FBB" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US"> Repayments of Secured Debt </link:label>
<link:label id="lab_us-gaap_RepaymentsOfSecuredDebt_89C20723EEB141B2AC9C7CC92CF24FBB_label_en-US" xlink:label="lab_us-gaap_RepaymentsOfSecuredDebt_89C20723EEB141B2AC9C7CC92CF24FBB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Repayments of Secured Debt </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_RepaymentsOfSecuredDebt" xlink:label="loc_us-gaap_RepaymentsOfSecuredDebt_89C20723EEB141B2AC9C7CC92CF24FBB" xlink:type="locator"/>
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<link:label id="lab_us-gaap_ProceedsFromIssuanceOfSecuredDebt_D680F5B6C7E4487B53EC7CC92CF2E2CF_label_en-US" xlink:label="lab_us-gaap_ProceedsFromIssuanceOfSecuredDebt_D680F5B6C7E4487B53EC7CC92CF2E2CF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Proceeds from Issuance of Secured Debt </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ProceedsFromIssuanceOfSecuredDebt" xlink:label="loc_us-gaap_ProceedsFromIssuanceOfSecuredDebt_D680F5B6C7E4487B53EC7CC92CF2E2CF" xlink:type="locator"/>
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<link:label id="lab_us-gaap_PaymentsOfDebtIssuanceCosts_85D098ABBCF3C1BF8E067CC92CF3DE6A_terseLabel_en-US" xlink:label="lab_us-gaap_PaymentsOfDebtIssuanceCosts_85D098ABBCF3C1BF8E067CC92CF3DE6A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Payments of Debt Issuance Costs </link:label>
<link:label id="lab_us-gaap_PaymentsOfDebtIssuanceCosts_85D098ABBCF3C1BF8E067CC92CF3DE6A_label_en-US" xlink:label="lab_us-gaap_PaymentsOfDebtIssuanceCosts_85D098ABBCF3C1BF8E067CC92CF3DE6A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Payments of Debt Issuance Costs </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_PaymentsOfDebtIssuanceCosts" xlink:label="loc_us-gaap_PaymentsOfDebtIssuanceCosts_85D098ABBCF3C1BF8E067CC92CF3DE6A" xlink:type="locator"/>
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<link:label id="lab_us-gaap_ProceedsFromContributionsFromParent_CA43095D6A5D6C3E46347CC92CF3B110_label_en-US" xlink:label="lab_us-gaap_ProceedsFromContributionsFromParent_CA43095D6A5D6C3E46347CC92CF3B110" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Proceeds from Contributions from Parent </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ProceedsFromContributionsFromParent" xlink:label="loc_us-gaap_ProceedsFromContributionsFromParent_CA43095D6A5D6C3E46347CC92CF3B110" xlink:type="locator"/>
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<link:label id="lab_us-gaap_PaymentsOfDividends_47C92907FD39DF79A8697CC92CF3E6BA_terseLabel_en-US" xlink:label="lab_us-gaap_PaymentsOfDividends_47C92907FD39DF79A8697CC92CF3E6BA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Payments of Dividends </link:label>
<link:label id="lab_us-gaap_PaymentsOfDividends_47C92907FD39DF79A8697CC92CF3E6BA_label_en-US" xlink:label="lab_us-gaap_PaymentsOfDividends_47C92907FD39DF79A8697CC92CF3E6BA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Payments of Dividends </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_PaymentsOfDividends" xlink:label="loc_us-gaap_PaymentsOfDividends_47C92907FD39DF79A8697CC92CF3E6BA" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsOfDividends_47C92907FD39DF79A8697CC92CF3E6BA" xlink:to="lab_us-gaap_PaymentsOfDividends_47C92907FD39DF79A8697CC92CF3E6BA" xlink:type="arc"/>
<link:label id="lab_us-gaap_ProceedsFromPaymentsForOtherFinancingActivities_A05BA258242ED08C85447CC92CF38C33_label_en-US" xlink:label="lab_us-gaap_ProceedsFromPaymentsForOtherFinancingActivities_A05BA258242ED08C85447CC92CF38C33" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Proceeds from (Payments for) Other Financing Activities </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ProceedsFromPaymentsForOtherFinancingActivities" xlink:label="loc_us-gaap_ProceedsFromPaymentsForOtherFinancingActivities_A05BA258242ED08C85447CC92CF38C33" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProceedsFromPaymentsForOtherFinancingActivities_A05BA258242ED08C85447CC92CF38C33" xlink:to="lab_us-gaap_ProceedsFromPaymentsForOtherFinancingActivities_A05BA258242ED08C85447CC92CF38C33" xlink:type="arc"/>
<link:label id="lab_us-gaap_NetCashProvidedByUsedInFinancingActivities_FF9217256EFF27F7187C7CC92CF3068E_totalLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInFinancingActivities_FF9217256EFF27F7187C7CC92CF3068E" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US"> Net Cash Provided by (Used in) Financing Activities </link:label>
<link:label id="lab_us-gaap_NetCashProvidedByUsedInFinancingActivities_FF9217256EFF27F7187C7CC92CF3068E_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInFinancingActivities_FF9217256EFF27F7187C7CC92CF3068E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Net Cash Provided by (Used in) Financing Activities </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_NetCashProvidedByUsedInFinancingActivities" xlink:label="loc_us-gaap_NetCashProvidedByUsedInFinancingActivities_FF9217256EFF27F7187C7CC92CF3068E" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInFinancingActivities_FF9217256EFF27F7187C7CC92CF3068E" xlink:to="lab_us-gaap_NetCashProvidedByUsedInFinancingActivities_FF9217256EFF27F7187C7CC92CF3068E" xlink:type="arc"/>
<link:label id="lab_us-gaap_EffectOfExchangeRateOnCashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents_4D185891BB8398687B087CC92CF303D4_label_en-US" xlink:label="lab_us-gaap_EffectOfExchangeRateOnCashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents_4D185891BB8398687B087CC92CF303D4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Effect of Exchange Rate on Cash, Cash Equivalents, Restricted Cash and Restricted Cash Equivalents </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_EffectOfExchangeRateOnCashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents" xlink:label="loc_us-gaap_EffectOfExchangeRateOnCashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents_4D185891BB8398687B087CC92CF303D4" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EffectOfExchangeRateOnCashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents_4D185891BB8398687B087CC92CF303D4" xlink:to="lab_us-gaap_EffectOfExchangeRateOnCashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents_4D185891BB8398687B087CC92CF303D4" xlink:type="arc"/>
<link:label id="lab_us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalentsPeriodIncreaseDecreaseIncludingExchangeRateEffect_5A2CC8A35470557FC2FE7CC92CF46BDA_totalLabel_en-US" xlink:label="lab_us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalentsPeriodIncreaseDecreaseIncludingExchangeRateEffect_5A2CC8A35470557FC2FE7CC92CF46BDA" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US"> Cash, Cash Equivalents, Restricted Cash and Restricted Cash Equivalents, Period Increase (Decrease), Including Exchange Rate Effect </link:label>
<link:label id="lab_us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalentsPeriodIncreaseDecreaseIncludingExchangeRateEffect_5A2CC8A35470557FC2FE7CC92CF46BDA_label_en-US" xlink:label="lab_us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalentsPeriodIncreaseDecreaseIncludingExchangeRateEffect_5A2CC8A35470557FC2FE7CC92CF46BDA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Cash, Cash Equivalents, Restricted Cash and Restricted Cash Equivalents, Period Increase (Decrease), Including Exchange Rate Effect </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalentsPeriodIncreaseDecreaseIncludingExchangeRateEffect" xlink:label="loc_us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalentsPeriodIncreaseDecreaseIncludingExchangeRateEffect_5A2CC8A35470557FC2FE7CC92CF46BDA" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalentsPeriodIncreaseDecreaseIncludingExchangeRateEffect_5A2CC8A35470557FC2FE7CC92CF46BDA" xlink:to="lab_us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalentsPeriodIncreaseDecreaseIncludingExchangeRateEffect_5A2CC8A35470557FC2FE7CC92CF46BDA" xlink:type="arc"/>
<link:label id="lab_qvc_CashCashEquivalentsandRestrictedCashBeginningofPeriod_47C8B1DB29FEC05076D67CC92CF4609E_terseLabel_en-US" xlink:label="lab_qvc_CashCashEquivalentsandRestrictedCashBeginningofPeriod_47C8B1DB29FEC05076D67CC92CF4609E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Cash, Cash Equivalents, and Restricted Cash, Beginning of Period </link:label>
<link:label id="lab_qvc_CashCashEquivalentsandRestrictedCashBeginningofPeriod_47C8B1DB29FEC05076D67CC92CF4609E_label_en-US" xlink:label="lab_qvc_CashCashEquivalentsandRestrictedCashBeginningofPeriod_47C8B1DB29FEC05076D67CC92CF4609E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Cash, Cash Equivalents, and Restricted Cash, Beginning of Period </link:label>
<link:label id="lab_qvc_CashCashEquivalentsandRestrictedCashBeginningofPeriod_47C8B1DB29FEC05076D67CC92CF4609E_documentation_en-US" xlink:label="lab_qvc_CashCashEquivalentsandRestrictedCashBeginningofPeriod_47C8B1DB29FEC05076D67CC92CF4609E" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Cash, Cash Equivalents, and Restricted Cash, Beginning of Period </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_CashCashEquivalentsandRestrictedCashBeginningofPeriod" xlink:label="loc_qvc_CashCashEquivalentsandRestrictedCashBeginningofPeriod_47C8B1DB29FEC05076D67CC92CF4609E" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_CashCashEquivalentsandRestrictedCashBeginningofPeriod_47C8B1DB29FEC05076D67CC92CF4609E" xlink:to="lab_qvc_CashCashEquivalentsandRestrictedCashBeginningofPeriod_47C8B1DB29FEC05076D67CC92CF4609E" xlink:type="arc"/>
<link:label id="lab_us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents_6D93894E8415CA8329707CCB33C71CC1_terseLabel_en-US" xlink:label="lab_us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents_6D93894E8415CA8329707CCB33C71CC1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Cash, Cash Equivalents, and Restricted Cash, End of Period </link:label>
<link:label id="lab_us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents_6D93894E8415CA8329707CCB33C71CC1_label_en-US" xlink:label="lab_us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents_6D93894E8415CA8329707CCB33C71CC1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Cash, Cash Equivalents, Restricted Cash and Restricted Cash Equivalents </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents" xlink:label="loc_us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents_6D93894E8415CA8329707CCB33C71CC1" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents_6D93894E8415CA8329707CCB33C71CC1" xlink:to="lab_us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents_6D93894E8415CA8329707CCB33C71CC1" xlink:type="arc"/>
<link:label id="lab_qvc_Cashpaidfortaxestoparent_FCD53F2A49BEB2129F9D7CC92CF9E855_terseLabel_en-US" xlink:label="lab_qvc_Cashpaidfortaxestoparent_FCD53F2A49BEB2129F9D7CC92CF9E855" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Cash paid for taxes-to Qurate Retail Inc. </link:label>
<link:label id="lab_qvc_Cashpaidfortaxestoparent_FCD53F2A49BEB2129F9D7CC92CF9E855_label_en-US" xlink:label="lab_qvc_Cashpaidfortaxestoparent_FCD53F2A49BEB2129F9D7CC92CF9E855" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Cash paid for taxes to parent </link:label>
<link:label id="lab_qvc_Cashpaidfortaxestoparent_FCD53F2A49BEB2129F9D7CC92CF9E855_documentation_en-US" xlink:label="lab_qvc_Cashpaidfortaxestoparent_FCD53F2A49BEB2129F9D7CC92CF9E855" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Cash payments to parent company for taxes per agreement. </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_Cashpaidfortaxestoparent" xlink:label="loc_qvc_Cashpaidfortaxestoparent_FCD53F2A49BEB2129F9D7CC92CF9E855" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_Cashpaidfortaxestoparent_FCD53F2A49BEB2129F9D7CC92CF9E855" xlink:to="lab_qvc_Cashpaidfortaxestoparent_FCD53F2A49BEB2129F9D7CC92CF9E855" xlink:type="arc"/>
<link:label id="lab_us-gaap_IncomeTaxesPaidNet_FEB65BCF268C64FAFFA17CC92CF94A00_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxesPaidNet_FEB65BCF268C64FAFFA17CC92CF94A00" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Cash paid for taxes-other </link:label>
<link:label id="lab_us-gaap_IncomeTaxesPaidNet_FEB65BCF268C64FAFFA17CC92CF94A00_label_en-US" xlink:label="lab_us-gaap_IncomeTaxesPaidNet_FEB65BCF268C64FAFFA17CC92CF94A00" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Income Taxes Paid, Net </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_IncomeTaxesPaidNet" xlink:label="loc_us-gaap_IncomeTaxesPaidNet_FEB65BCF268C64FAFFA17CC92CF94A00" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxesPaidNet_FEB65BCF268C64FAFFA17CC92CF94A00" xlink:to="lab_us-gaap_IncomeTaxesPaidNet_FEB65BCF268C64FAFFA17CC92CF94A00" xlink:type="arc"/>
<link:label id="lab_us-gaap_InterestPaid_6BA3A93CF4B027821BF67CC92CFA13A0_terseLabel_en-US" xlink:label="lab_us-gaap_InterestPaid_6BA3A93CF4B027821BF67CC92CFA13A0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Cash paid for interest </link:label>
<link:label id="lab_us-gaap_InterestPaid_6BA3A93CF4B027821BF67CC92CFA13A0_label_en-US" xlink:label="lab_us-gaap_InterestPaid_6BA3A93CF4B027821BF67CC92CFA13A0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Interest Paid, Including Capitalized Interest, Operating and Investing Activities </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_InterestPaid" xlink:label="loc_us-gaap_InterestPaid_6BA3A93CF4B027821BF67CC92CFA13A0" xlink:type="locator"/>
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<link:label id="lab_qvc_Noncashcapitaladditionsobtainedinexchangeforliabilities_2D00E5A4E696B50B84417CC92CFA83CA_terseLabel_en-US" xlink:label="lab_qvc_Noncashcapitaladditionsobtainedinexchangeforliabilities_2D00E5A4E696B50B84417CC92CFA83CA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Non-cash capital additions obtained in exchange for liabilities </link:label>
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<link:label id="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_60DE1C2653C17058E5CD77A3F8F3E42E_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_60DE1C2653C17058E5CD77A3F8F3E42E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items] </link:label>
<link:label id="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_60DE1C2653C17058E5CD77A3F8F3E42E_label_en-US" xlink:label="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_60DE1C2653C17058E5CD77A3F8F3E42E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems" xlink:label="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_60DE1C2653C17058E5CD77A3F8F3E42E" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_60DE1C2653C17058E5CD77A3F8F3E42E" xlink:to="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_60DE1C2653C17058E5CD77A3F8F3E42E" xlink:type="arc"/>
<link:label id="lab_qvc_CurrentAssetsFairValueDisclosureAbstract_F1D2C3D08BA30DACB4B477A3F8F39090_terseLabel_en-US" xlink:label="lab_qvc_CurrentAssetsFairValueDisclosureAbstract_F1D2C3D08BA30DACB4B477A3F8F39090" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Current assets: </link:label>
<link:label id="lab_qvc_CurrentAssetsFairValueDisclosureAbstract_F1D2C3D08BA30DACB4B477A3F8F39090_label_en-US" xlink:label="lab_qvc_CurrentAssetsFairValueDisclosureAbstract_F1D2C3D08BA30DACB4B477A3F8F39090" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Current Assets, Fair Value Disclosure [Abstract] </link:label>
<link:label id="lab_qvc_CurrentAssetsFairValueDisclosureAbstract_F1D2C3D08BA30DACB4B477A3F8F39090_documentation_en-US" xlink:label="lab_qvc_CurrentAssetsFairValueDisclosureAbstract_F1D2C3D08BA30DACB4B477A3F8F39090" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Current Assets, Fair Value Disclosure [Abstract] </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_CurrentAssetsFairValueDisclosureAbstract" xlink:label="loc_qvc_CurrentAssetsFairValueDisclosureAbstract_F1D2C3D08BA30DACB4B477A3F8F39090" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_CurrentAssetsFairValueDisclosureAbstract_F1D2C3D08BA30DACB4B477A3F8F39090" xlink:to="lab_qvc_CurrentAssetsFairValueDisclosureAbstract_F1D2C3D08BA30DACB4B477A3F8F39090" xlink:type="arc"/>
<link:label id="lab_us-gaap_CashAndCashEquivalentsFairValueDisclosure_7E137CC3F43DA88ED1EC77A3F8F38201_terseLabel_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsFairValueDisclosure_7E137CC3F43DA88ED1EC77A3F8F38201" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Cash equivalents </link:label>
<link:label id="lab_us-gaap_CashAndCashEquivalentsFairValueDisclosure_7E137CC3F43DA88ED1EC77A3F8F38201_label_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsFairValueDisclosure_7E137CC3F43DA88ED1EC77A3F8F38201" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Cash and Cash Equivalents, Fair Value Disclosure </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_CashAndCashEquivalentsFairValueDisclosure" xlink:label="loc_us-gaap_CashAndCashEquivalentsFairValueDisclosure_7E137CC3F43DA88ED1EC77A3F8F38201" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CashAndCashEquivalentsFairValueDisclosure_7E137CC3F43DA88ED1EC77A3F8F38201" xlink:to="lab_us-gaap_CashAndCashEquivalentsFairValueDisclosure_7E137CC3F43DA88ED1EC77A3F8F38201" xlink:type="arc"/>
<link:label id="lab_qvc_LongTermLiabilitiesFairValueDisclosureAbstract_38B97D46DC03C8ABA85277A3F8F4CEDF_terseLabel_en-US" xlink:label="lab_qvc_LongTermLiabilitiesFairValueDisclosureAbstract_38B97D46DC03C8ABA85277A3F8F4CEDF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Long-term liabilities: </link:label>
<link:label id="lab_qvc_LongTermLiabilitiesFairValueDisclosureAbstract_38B97D46DC03C8ABA85277A3F8F4CEDF_label_en-US" xlink:label="lab_qvc_LongTermLiabilitiesFairValueDisclosureAbstract_38B97D46DC03C8ABA85277A3F8F4CEDF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Long-term Liabilities, Fair Value Disclosure [Abstract] </link:label>
<link:label id="lab_qvc_LongTermLiabilitiesFairValueDisclosureAbstract_38B97D46DC03C8ABA85277A3F8F4CEDF_documentation_en-US" xlink:label="lab_qvc_LongTermLiabilitiesFairValueDisclosureAbstract_38B97D46DC03C8ABA85277A3F8F4CEDF" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Long-term Liabilities, Fair Value Disclosure [Abstract] </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_LongTermLiabilitiesFairValueDisclosureAbstract" xlink:label="loc_qvc_LongTermLiabilitiesFairValueDisclosureAbstract_38B97D46DC03C8ABA85277A3F8F4CEDF" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_LongTermLiabilitiesFairValueDisclosureAbstract_38B97D46DC03C8ABA85277A3F8F4CEDF" xlink:to="lab_qvc_LongTermLiabilitiesFairValueDisclosureAbstract_38B97D46DC03C8ABA85277A3F8F4CEDF" xlink:type="arc"/>
<link:label id="lab_us-gaap_LongTermDebtFairValue_A2A35A4656FCEB6A5F7377A3F8F4DAB0_terseLabel_en-US" xlink:label="lab_us-gaap_LongTermDebtFairValue_A2A35A4656FCEB6A5F7377A3F8F4DAB0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Debt (note 8) </link:label>
<link:label id="lab_us-gaap_LongTermDebtFairValue_A2A35A4656FCEB6A5F7377A3F8F4DAB0_label_en-US" xlink:label="lab_us-gaap_LongTermDebtFairValue_A2A35A4656FCEB6A5F7377A3F8F4DAB0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Long-term Debt, Fair Value </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_LongTermDebtFairValue" xlink:label="loc_us-gaap_LongTermDebtFairValue_A2A35A4656FCEB6A5F7377A3F8F4DAB0" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongTermDebtFairValue_A2A35A4656FCEB6A5F7377A3F8F4DAB0" xlink:to="lab_us-gaap_LongTermDebtFairValue_A2A35A4656FCEB6A5F7377A3F8F4DAB0" xlink:type="arc"/>
<link:label id="lab_us-gaap_DerivativeLiabilities_BB04F625E9B21D75A25D77A3F8F43036_terseLabel_en-US" xlink:label="lab_us-gaap_DerivativeLiabilities_BB04F625E9B21D75A25D77A3F8F43036" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Derivative Liability </link:label>
<link:label id="lab_us-gaap_DerivativeLiabilities_BB04F625E9B21D75A25D77A3F8F43036_label_en-US" xlink:label="lab_us-gaap_DerivativeLiabilities_BB04F625E9B21D75A25D77A3F8F43036" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Derivative Liability </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_DerivativeLiabilities" xlink:label="loc_us-gaap_DerivativeLiabilities_BB04F625E9B21D75A25D77A3F8F43036" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeLiabilities_BB04F625E9B21D75A25D77A3F8F43036" xlink:to="lab_us-gaap_DerivativeLiabilities_BB04F625E9B21D75A25D77A3F8F43036" xlink:type="arc"/>
<link:label id="lab_qvc_ScheduleOfRevenueAndAdjustedOibdaBySegmentTableTextBlock_1833C3FC12DE393F8BC9D6B7B3E54E39_terseLabel_en-US" xlink:label="lab_qvc_ScheduleOfRevenueAndAdjustedOibdaBySegmentTableTextBlock_1833C3FC12DE393F8BC9D6B7B3E54E39" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Schedule of Revenue and Adjusted OIBDA by Segment </link:label>
<link:label id="lab_qvc_ScheduleOfRevenueAndAdjustedOibdaBySegmentTableTextBlock_1833C3FC12DE393F8BC9D6B7B3E54E39_label_en-US" xlink:label="lab_qvc_ScheduleOfRevenueAndAdjustedOibdaBySegmentTableTextBlock_1833C3FC12DE393F8BC9D6B7B3E54E39" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Schedule of Revenue and Adjusted OIBDA by Segment [Table Text Block] </link:label>
<link:label id="lab_qvc_ScheduleOfRevenueAndAdjustedOibdaBySegmentTableTextBlock_1833C3FC12DE393F8BC9D6B7B3E54E39_documentation_en-US" xlink:label="lab_qvc_ScheduleOfRevenueAndAdjustedOibdaBySegmentTableTextBlock_1833C3FC12DE393F8BC9D6B7B3E54E39" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> [Table Text Block] for Tabular disclosure of revenue and Adjusted OIBDA for each reportable segment. </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_ScheduleOfRevenueAndAdjustedOibdaBySegmentTableTextBlock" xlink:label="loc_qvc_ScheduleOfRevenueAndAdjustedOibdaBySegmentTableTextBlock_1833C3FC12DE393F8BC9D6B7B3E54E39" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_ScheduleOfRevenueAndAdjustedOibdaBySegmentTableTextBlock_1833C3FC12DE393F8BC9D6B7B3E54E39" xlink:to="lab_qvc_ScheduleOfRevenueAndAdjustedOibdaBySegmentTableTextBlock_1833C3FC12DE393F8BC9D6B7B3E54E39" xlink:type="arc"/>
<link:label id="lab_qvc_ScheduleOfDepreciationAndAmortizationBySegmentTableTextBlock_CD48DF106F63C2AB0D95D6B7B3E6007D_terseLabel_en-US" xlink:label="lab_qvc_ScheduleOfDepreciationAndAmortizationBySegmentTableTextBlock_CD48DF106F63C2AB0D95D6B7B3E6007D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Schedule of Depreciation and Amortization by Segment </link:label>
<link:label id="lab_qvc_ScheduleOfDepreciationAndAmortizationBySegmentTableTextBlock_CD48DF106F63C2AB0D95D6B7B3E6007D_label_en-US" xlink:label="lab_qvc_ScheduleOfDepreciationAndAmortizationBySegmentTableTextBlock_CD48DF106F63C2AB0D95D6B7B3E6007D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Schedule of Depreciation and Amortization, by Segment [Table Text Block] </link:label>
<link:label id="lab_qvc_ScheduleOfDepreciationAndAmortizationBySegmentTableTextBlock_CD48DF106F63C2AB0D95D6B7B3E6007D_documentation_en-US" xlink:label="lab_qvc_ScheduleOfDepreciationAndAmortizationBySegmentTableTextBlock_CD48DF106F63C2AB0D95D6B7B3E6007D" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> [Table Text Block] for tabular disclosure of depreciation and amortization for each reportable segment. </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_ScheduleOfDepreciationAndAmortizationBySegmentTableTextBlock" xlink:label="loc_qvc_ScheduleOfDepreciationAndAmortizationBySegmentTableTextBlock_CD48DF106F63C2AB0D95D6B7B3E6007D" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_ScheduleOfDepreciationAndAmortizationBySegmentTableTextBlock_CD48DF106F63C2AB0D95D6B7B3E6007D" xlink:to="lab_qvc_ScheduleOfDepreciationAndAmortizationBySegmentTableTextBlock_CD48DF106F63C2AB0D95D6B7B3E6007D" xlink:type="arc"/>
<link:label id="lab_qvc_ScheduleOfCapitalExpendituresAndTotalAssetsBySegmentTableTextBlock_8B703FC982D9F411EE1BD6B7B3E6F6C6_terseLabel_en-US" xlink:label="lab_qvc_ScheduleOfCapitalExpendituresAndTotalAssetsBySegmentTableTextBlock_8B703FC982D9F411EE1BD6B7B3E6F6C6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Schedule of Capital Expenditures and Total Assets by Segment </link:label>
<link:label id="lab_qvc_ScheduleOfCapitalExpendituresAndTotalAssetsBySegmentTableTextBlock_8B703FC982D9F411EE1BD6B7B3E6F6C6_label_en-US" xlink:label="lab_qvc_ScheduleOfCapitalExpendituresAndTotalAssetsBySegmentTableTextBlock_8B703FC982D9F411EE1BD6B7B3E6F6C6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Schedule of Capital Expenditures and Total Assets, by Segment [Table Text Block] </link:label>
<link:label id="lab_qvc_ScheduleOfCapitalExpendituresAndTotalAssetsBySegmentTableTextBlock_8B703FC982D9F411EE1BD6B7B3E6F6C6_documentation_en-US" xlink:label="lab_qvc_ScheduleOfCapitalExpendituresAndTotalAssetsBySegmentTableTextBlock_8B703FC982D9F411EE1BD6B7B3E6F6C6" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> [Table Text Block] for Tabular disclosure of capital expenditures and total assets for each reportable segment. </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_ScheduleOfCapitalExpendituresAndTotalAssetsBySegmentTableTextBlock" xlink:label="loc_qvc_ScheduleOfCapitalExpendituresAndTotalAssetsBySegmentTableTextBlock_8B703FC982D9F411EE1BD6B7B3E6F6C6" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_ScheduleOfCapitalExpendituresAndTotalAssetsBySegmentTableTextBlock_8B703FC982D9F411EE1BD6B7B3E6F6C6" xlink:to="lab_qvc_ScheduleOfCapitalExpendituresAndTotalAssetsBySegmentTableTextBlock_8B703FC982D9F411EE1BD6B7B3E6F6C6" xlink:type="arc"/>
<link:label id="lab_us-gaap_ScheduleOfEntityWideDisclosureOnGeographicAreasLongLivedAssetsInIndividualForeignCountriesByCountryTextBlock_AF5AAEC8987609A1B34BD6B7B3E61C8A_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfEntityWideDisclosureOnGeographicAreasLongLivedAssetsInIndividualForeignCountriesByCountryTextBlock_AF5AAEC8987609A1B34BD6B7B3E61C8A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Property and equipment, net by Segment </link:label>
<link:label id="lab_us-gaap_ScheduleOfEntityWideDisclosureOnGeographicAreasLongLivedAssetsInIndividualForeignCountriesByCountryTextBlock_AF5AAEC8987609A1B34BD6B7B3E61C8A_label_en-US" xlink:label="lab_us-gaap_ScheduleOfEntityWideDisclosureOnGeographicAreasLongLivedAssetsInIndividualForeignCountriesByCountryTextBlock_AF5AAEC8987609A1B34BD6B7B3E61C8A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Schedule of Disclosure on Geographic Areas, Long-Lived Assets in Individual Foreign Countries by Country [Table Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ScheduleOfEntityWideDisclosureOnGeographicAreasLongLivedAssetsInIndividualForeignCountriesByCountryTextBlock" xlink:label="loc_us-gaap_ScheduleOfEntityWideDisclosureOnGeographicAreasLongLivedAssetsInIndividualForeignCountriesByCountryTextBlock_AF5AAEC8987609A1B34BD6B7B3E61C8A" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfEntityWideDisclosureOnGeographicAreasLongLivedAssetsInIndividualForeignCountriesByCountryTextBlock_AF5AAEC8987609A1B34BD6B7B3E61C8A" xlink:to="lab_us-gaap_ScheduleOfEntityWideDisclosureOnGeographicAreasLongLivedAssetsInIndividualForeignCountriesByCountryTextBlock_AF5AAEC8987609A1B34BD6B7B3E61C8A" xlink:type="arc"/>
<link:label id="lab_qvc_ReconciliationOfAdjustedOibdaToIncomeBeforeIncomeTaxesConsolidatedTableTextBlock_5F531BADDA7684D34007D6B7B3E67367_terseLabel_en-US" xlink:label="lab_qvc_ReconciliationOfAdjustedOibdaToIncomeBeforeIncomeTaxesConsolidatedTableTextBlock_5F531BADDA7684D34007D6B7B3E67367" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Reconciliation of Adjusted OIBDA to Income before Income Taxes </link:label>
<link:label id="lab_qvc_ReconciliationOfAdjustedOibdaToIncomeBeforeIncomeTaxesConsolidatedTableTextBlock_5F531BADDA7684D34007D6B7B3E67367_label_en-US" xlink:label="lab_qvc_ReconciliationOfAdjustedOibdaToIncomeBeforeIncomeTaxesConsolidatedTableTextBlock_5F531BADDA7684D34007D6B7B3E67367" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Reconciliation of Adjusted OIBDA to Income before Income Taxes, Consolidated [Table Text Block] </link:label>
<link:label id="lab_qvc_ReconciliationOfAdjustedOibdaToIncomeBeforeIncomeTaxesConsolidatedTableTextBlock_5F531BADDA7684D34007D6B7B3E67367_documentation_en-US" xlink:label="lab_qvc_ReconciliationOfAdjustedOibdaToIncomeBeforeIncomeTaxesConsolidatedTableTextBlock_5F531BADDA7684D34007D6B7B3E67367" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> [Table Text Block] for Reconciliation of consolidated Adjusted OIBDA to income before taxes. </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_ReconciliationOfAdjustedOibdaToIncomeBeforeIncomeTaxesConsolidatedTableTextBlock" xlink:label="loc_qvc_ReconciliationOfAdjustedOibdaToIncomeBeforeIncomeTaxesConsolidatedTableTextBlock_5F531BADDA7684D34007D6B7B3E67367" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_ReconciliationOfAdjustedOibdaToIncomeBeforeIncomeTaxesConsolidatedTableTextBlock_5F531BADDA7684D34007D6B7B3E67367" xlink:to="lab_qvc_ReconciliationOfAdjustedOibdaToIncomeBeforeIncomeTaxesConsolidatedTableTextBlock_5F531BADDA7684D34007D6B7B3E67367" xlink:type="arc"/>
<link:label id="lab_us-gaap_RevenueFromExternalCustomersByGeographicAreasTableTextBlock_F2CC098E3EE40CC61DAFD6B7B3E651BE_terseLabel_en-US" xlink:label="lab_us-gaap_RevenueFromExternalCustomersByGeographicAreasTableTextBlock_F2CC098E3EE40CC61DAFD6B7B3E651BE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Schedule of Revenue from External Customers Attributed to Foreign Countries by Geographic Area </link:label>
<link:label id="lab_us-gaap_RevenueFromExternalCustomersByGeographicAreasTableTextBlock_F2CC098E3EE40CC61DAFD6B7B3E651BE_label_en-US" xlink:label="lab_us-gaap_RevenueFromExternalCustomersByGeographicAreasTableTextBlock_F2CC098E3EE40CC61DAFD6B7B3E651BE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Revenue from External Customers by Geographic Areas [Table Text Block] </link:label>
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<link:label id="lab_us-gaap_IncomeTaxExpenseBenefit_BA4D20BC2F7DDCBE68347DDB64392746_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxExpenseBenefit_BA4D20BC2F7DDCBE68347DDB64392746" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Income Tax Expense (Benefit) </link:label>
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<link:label id="lab_qvc_Returnsimpacttothestatementofoperations_E458DCAEB6C545F824B97DDB64390573_terseLabel_en-US" xlink:label="lab_qvc_Returnsimpacttothestatementofoperations_E458DCAEB6C545F824B97DDB64390573" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Customer returns </link:label>
<link:label id="lab_qvc_Returnsimpacttothestatementofoperations_E458DCAEB6C545F824B97DDB64390573_label_en-US" xlink:label="lab_qvc_Returnsimpacttothestatementofoperations_E458DCAEB6C545F824B97DDB64390573" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Returns impact to the statement of operations </link:label>
<link:label id="lab_qvc_Returnsimpacttothestatementofoperations_E458DCAEB6C545F824B97DDB64390573_documentation_en-US" xlink:label="lab_qvc_Returnsimpacttothestatementofoperations_E458DCAEB6C545F824B97DDB64390573" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> The impact to the Statement of Operations due to customer returns. </link:label>
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<link:label id="lab_us-gaap_PrepaidExpenseCurrentAndNoncurrent_5B3A0CDF9834E758172A7DDB64394F0A_terseLabel_en-US" xlink:label="lab_us-gaap_PrepaidExpenseCurrentAndNoncurrent_5B3A0CDF9834E758172A7DDB64394F0A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Prepaid Expense </link:label>
<link:label id="lab_us-gaap_PrepaidExpenseCurrentAndNoncurrent_5B3A0CDF9834E758172A7DDB64394F0A_label_en-US" xlink:label="lab_us-gaap_PrepaidExpenseCurrentAndNoncurrent_5B3A0CDF9834E758172A7DDB64394F0A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Prepaid Expense </link:label>
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<link:label id="lab_qvc_SalesReturnsReserveCurrent_F5FABF508FB11EBF9B0A7DDB643A80E7_terseLabel_en-US" xlink:label="lab_qvc_SalesReturnsReserveCurrent_F5FABF508FB11EBF9B0A7DDB643A80E7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Allowance for sales returns </link:label>
<link:label id="lab_qvc_SalesReturnsReserveCurrent_F5FABF508FB11EBF9B0A7DDB643A80E7_label_en-US" xlink:label="lab_qvc_SalesReturnsReserveCurrent_F5FABF508FB11EBF9B0A7DDB643A80E7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Sales Returns Reserve, Current </link:label>
<link:label id="lab_qvc_SalesReturnsReserveCurrent_F5FABF508FB11EBF9B0A7DDB643A80E7_documentation_en-US" xlink:label="lab_qvc_SalesReturnsReserveCurrent_F5FABF508FB11EBF9B0A7DDB643A80E7" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Carrying value as of the balance sheet date of future obligations for sales returns. </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_SalesReturnsReserveCurrent" xlink:label="loc_qvc_SalesReturnsReserveCurrent_F5FABF508FB11EBF9B0A7DDB643A80E7" xlink:type="locator"/>
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<link:label id="lab_us-gaap_ValuationAllowancesAndReservesBalance_6FBAC947045FE0A986BD7DDB643A46E8_periodStartLabel_en-US" xlink:label="lab_us-gaap_ValuationAllowancesAndReservesBalance_6FBAC947045FE0A986BD7DDB643A46E8" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US"> Balance beginning of year </link:label>
<link:label id="lab_us-gaap_ValuationAllowancesAndReservesBalance_6FBAC947045FE0A986BD7DDB643A46E8_label_en-US" xlink:label="lab_us-gaap_ValuationAllowancesAndReservesBalance_6FBAC947045FE0A986BD7DDB643A46E8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> SEC Schedule, 12-09, Valuation Allowances and Reserves, Amount </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ValuationAllowancesAndReservesBalance" xlink:label="loc_us-gaap_ValuationAllowancesAndReservesBalance_6FBAC947045FE0A986BD7DDB643A46E8" xlink:type="locator"/>
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<link:label id="lab_us-gaap_ValuationAllowancesAndReservesBalance_1D7AE60D954DE3C935807DDB643AF833_periodEndLabel_en-US" xlink:label="lab_us-gaap_ValuationAllowancesAndReservesBalance_1D7AE60D954DE3C935807DDB643AF833" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US"> Balance end of year </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ValuationAllowancesAndReservesBalance" xlink:label="loc_us-gaap_ValuationAllowancesAndReservesBalance_1D7AE60D954DE3C935807DDB643AF833" xlink:type="locator"/>
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<link:label id="lab_us-gaap_ValuationAllowancesAndReservesChargedToCostAndExpense_F0772AA609D365D0899A7DDB643A2424_terseLabel_en-US" xlink:label="lab_us-gaap_ValuationAllowancesAndReservesChargedToCostAndExpense_F0772AA609D365D0899A7DDB643A2424" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Additions- charged to earnings </link:label>
<link:label id="lab_us-gaap_ValuationAllowancesAndReservesChargedToCostAndExpense_F0772AA609D365D0899A7DDB643A2424_label_en-US" xlink:label="lab_us-gaap_ValuationAllowancesAndReservesChargedToCostAndExpense_F0772AA609D365D0899A7DDB643A2424" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> SEC Schedule, 12-09, Valuation Allowances and Reserves, Additions, Charge to Cost and Expense </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ValuationAllowancesAndReservesChargedToCostAndExpense" xlink:label="loc_us-gaap_ValuationAllowancesAndReservesChargedToCostAndExpense_F0772AA609D365D0899A7DDB643A2424" xlink:type="locator"/>
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<link:label id="lab_us-gaap_ValuationAllowancesAndReservesDeductions_E84B92C94A2CBEAE58D57DDB643A7CD6_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_ValuationAllowancesAndReservesDeductions_E84B92C94A2CBEAE58D57DDB643A7CD6" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US"> Deductions </link:label>
<link:label id="lab_us-gaap_ValuationAllowancesAndReservesDeductions_E84B92C94A2CBEAE58D57DDB643A7CD6_label_en-US" xlink:label="lab_us-gaap_ValuationAllowancesAndReservesDeductions_E84B92C94A2CBEAE58D57DDB643A7CD6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> SEC Schedule, 12-09, Valuation Allowances and Reserves, Deduction </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ValuationAllowancesAndReservesDeductions" xlink:label="loc_us-gaap_ValuationAllowancesAndReservesDeductions_E84B92C94A2CBEAE58D57DDB643A7CD6" xlink:type="locator"/>
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<link:label id="lab_qvc_IncomeTaxDisclosureTable_299DEC7F4664A21B1A18456E6082D61D_terseLabel_en-US" xlink:label="lab_qvc_IncomeTaxDisclosureTable_299DEC7F4664A21B1A18456E6082D61D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Income Tax Disclosure [Table] </link:label>
<link:label id="lab_qvc_IncomeTaxDisclosureTable_299DEC7F4664A21B1A18456E6082D61D_label_en-US" xlink:label="lab_qvc_IncomeTaxDisclosureTable_299DEC7F4664A21B1A18456E6082D61D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Income Tax Disclosure [Table] </link:label>
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<link:loc xlink:href="qvc-20191231.xsd#qvc_IncomeTaxDisclosureTable" xlink:label="loc_qvc_IncomeTaxDisclosureTable_299DEC7F4664A21B1A18456E6082D61D" xlink:type="locator"/>
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<link:label id="lab_qvc_QVCInternationalMember_CB5B6EFE026DDA5E2BA7456E6083B79F_terseLabel_en-US" xlink:label="lab_qvc_QVCInternationalMember_CB5B6EFE026DDA5E2BA7456E6083B79F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> QVC-International </link:label>
<link:label id="lab_qvc_QVCInternationalMember_CB5B6EFE026DDA5E2BA7456E6083B79F_label_en-US" xlink:label="lab_qvc_QVCInternationalMember_CB5B6EFE026DDA5E2BA7456E6083B79F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> QVC- International [Member] </link:label>
<link:label id="lab_qvc_QVCInternationalMember_CB5B6EFE026DDA5E2BA7456E6083B79F_documentation_en-US" xlink:label="lab_qvc_QVCInternationalMember_CB5B6EFE026DDA5E2BA7456E6083B79F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Live Programming- International [Member] </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_QVCInternationalMember" xlink:label="loc_qvc_QVCInternationalMember_CB5B6EFE026DDA5E2BA7456E6083B79F" xlink:type="locator"/>
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<link:label id="lab_qvc_IncomeTaxDisclosureLineItems_D47D70C25D4714E28CF4456E608438D8_terseLabel_en-US" xlink:label="lab_qvc_IncomeTaxDisclosureLineItems_D47D70C25D4714E28CF4456E608438D8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Income Tax Disclosure [Line Items] </link:label>
<link:label id="lab_qvc_IncomeTaxDisclosureLineItems_D47D70C25D4714E28CF4456E608438D8_label_en-US" xlink:label="lab_qvc_IncomeTaxDisclosureLineItems_D47D70C25D4714E28CF4456E608438D8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Income Tax Disclosure [Line Items] </link:label>
<link:label id="lab_qvc_IncomeTaxDisclosureLineItems_D47D70C25D4714E28CF4456E608438D8_documentation_en-US" xlink:label="lab_qvc_IncomeTaxDisclosureLineItems_D47D70C25D4714E28CF4456E608438D8" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Income Tax Disclosure [Line Items] </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_IncomeTaxDisclosureLineItems" xlink:label="loc_qvc_IncomeTaxDisclosureLineItems_D47D70C25D4714E28CF4456E608438D8" xlink:type="locator"/>
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<link:label id="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestmentsAbstract_6A8ADBF83BD5425FB366456E6084B107_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestmentsAbstract_6A8ADBF83BD5425FB366456E6084B107" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Income (Loss) from Continuing Operations before Equity Method Investments, Income Taxes, Noncontrolling Interest [Abstract] </link:label>
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<link:label id="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesDomestic_C94085A778C06410844C456E60843863_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesDomestic_C94085A778C06410844C456E60843863" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> U.S. pre-tax income </link:label>
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<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesDomestic" xlink:label="loc_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesDomestic_C94085A778C06410844C456E60843863" xlink:type="locator"/>
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<link:label id="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesForeign_DECE758FD6042ADACCB6456E6085EDFD_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesForeign_DECE758FD6042ADACCB6456E6085EDFD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Foreign pre- tax income </link:label>
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<link:label id="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments_533047FF0528F014EDF5456E60858CDE_label_en-US" xlink:label="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments_533047FF0528F014EDF5456E60858CDE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Income (Loss) from Continuing Operations before Equity Method Investments, Income Taxes, Noncontrolling Interest </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments" xlink:label="loc_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments_533047FF0528F014EDF5456E60858CDE" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments_533047FF0528F014EDF5456E60858CDE" xlink:to="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments_533047FF0528F014EDF5456E60858CDE" xlink:type="arc"/>
<link:label id="lab_us-gaap_ScheduleOfShareBasedCompensationStockOptionsActivityTableTextBlock_C3DC838CA79B6D5294F2D6B7B48AF626_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfShareBasedCompensationStockOptionsActivityTableTextBlock_C3DC838CA79B6D5294F2D6B7B48AF626" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Schedule of stock options activity </link:label>
<link:label id="lab_us-gaap_ScheduleOfShareBasedCompensationStockOptionsActivityTableTextBlock_C3DC838CA79B6D5294F2D6B7B48AF626_label_en-US" xlink:label="lab_us-gaap_ScheduleOfShareBasedCompensationStockOptionsActivityTableTextBlock_C3DC838CA79B6D5294F2D6B7B48AF626" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Payment Arrangement, Option, Activity [Table Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ScheduleOfShareBasedCompensationStockOptionsActivityTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfShareBasedCompensationStockOptionsActivityTableTextBlock_C3DC838CA79B6D5294F2D6B7B48AF626" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfShareBasedCompensationStockOptionsActivityTableTextBlock_C3DC838CA79B6D5294F2D6B7B48AF626" xlink:to="lab_us-gaap_ScheduleOfShareBasedCompensationStockOptionsActivityTableTextBlock_C3DC838CA79B6D5294F2D6B7B48AF626" xlink:type="arc"/>
<link:label id="lab_us-gaap_ScheduleOfShareBasedPaymentAwardStockOptionsValuationAssumptionsTableTextBlock_A264E69C1A5725136C50D6B7B48A1544_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfShareBasedPaymentAwardStockOptionsValuationAssumptionsTableTextBlock_A264E69C1A5725136C50D6B7B48A1544" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Schedule of stock options valuation assumptions </link:label>
<link:label id="lab_us-gaap_ScheduleOfShareBasedPaymentAwardStockOptionsValuationAssumptionsTableTextBlock_A264E69C1A5725136C50D6B7B48A1544_label_en-US" xlink:label="lab_us-gaap_ScheduleOfShareBasedPaymentAwardStockOptionsValuationAssumptionsTableTextBlock_A264E69C1A5725136C50D6B7B48A1544" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Schedule of Share-based Payment Award, Stock Options, Valuation Assumptions [Table Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ScheduleOfShareBasedPaymentAwardStockOptionsValuationAssumptionsTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfShareBasedPaymentAwardStockOptionsValuationAssumptionsTableTextBlock_A264E69C1A5725136C50D6B7B48A1544" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfShareBasedPaymentAwardStockOptionsValuationAssumptionsTableTextBlock_A264E69C1A5725136C50D6B7B48A1544" xlink:to="lab_us-gaap_ScheduleOfShareBasedPaymentAwardStockOptionsValuationAssumptionsTableTextBlock_A264E69C1A5725136C50D6B7B48A1544" xlink:type="arc"/>
<link:label id="lab_us-gaap_ScheduleOfSharebasedCompensationRestrictedStockAndRestrictedStockUnitsActivityTableTextBlock_A623D869803B0521FC6BD6B7B48A8CB1_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfSharebasedCompensationRestrictedStockAndRestrictedStockUnitsActivityTableTextBlock_A623D869803B0521FC6BD6B7B48A8CB1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Schedule of restricted stock activity </link:label>
<link:label id="lab_us-gaap_ScheduleOfSharebasedCompensationRestrictedStockAndRestrictedStockUnitsActivityTableTextBlock_A623D869803B0521FC6BD6B7B48A8CB1_label_en-US" xlink:label="lab_us-gaap_ScheduleOfSharebasedCompensationRestrictedStockAndRestrictedStockUnitsActivityTableTextBlock_A623D869803B0521FC6BD6B7B48A8CB1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Payment Arrangement, Restricted Stock and Restricted Stock Unit, Activity [Table Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ScheduleOfSharebasedCompensationRestrictedStockAndRestrictedStockUnitsActivityTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfSharebasedCompensationRestrictedStockAndRestrictedStockUnitsActivityTableTextBlock_A623D869803B0521FC6BD6B7B48A8CB1" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfSharebasedCompensationRestrictedStockAndRestrictedStockUnitsActivityTableTextBlock_A623D869803B0521FC6BD6B7B48A8CB1" xlink:to="lab_us-gaap_ScheduleOfSharebasedCompensationRestrictedStockAndRestrictedStockUnitsActivityTableTextBlock_A623D869803B0521FC6BD6B7B48A8CB1" xlink:type="arc"/>
<link:label id="lab_us-gaap_RelatedPartyTransactionsAbstract_950E82BE32D1636A45CC82124F3D3488_label_en-US" xlink:label="lab_us-gaap_RelatedPartyTransactionsAbstract_950E82BE32D1636A45CC82124F3D3488" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Related Party Transactions [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_RelatedPartyTransactionsAbstract" xlink:label="loc_us-gaap_RelatedPartyTransactionsAbstract_950E82BE32D1636A45CC82124F3D3488" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RelatedPartyTransactionsAbstract_950E82BE32D1636A45CC82124F3D3488" xlink:to="lab_us-gaap_RelatedPartyTransactionsAbstract_950E82BE32D1636A45CC82124F3D3488" xlink:type="arc"/>
<link:label id="lab_us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_ECC0D219C6A631FFD99C82124F3D5AE5_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_ECC0D219C6A631FFD99C82124F3D5AE5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Schedule of Related Party Transactions, by Related Party [Table] </link:label>
<link:label id="lab_us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_ECC0D219C6A631FFD99C82124F3D5AE5_label_en-US" xlink:label="lab_us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_ECC0D219C6A631FFD99C82124F3D5AE5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Schedule of Related Party Transactions, by Related Party [Table] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable" xlink:label="loc_us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_ECC0D219C6A631FFD99C82124F3D5AE5" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_ECC0D219C6A631FFD99C82124F3D5AE5" xlink:to="lab_us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_ECC0D219C6A631FFD99C82124F3D5AE5" xlink:type="arc"/>
<link:label id="lab_qvc_CornerstoneBrandsIncMember_F540CC30931596789F9082124F402FCF_terseLabel_en-US" xlink:label="lab_qvc_CornerstoneBrandsIncMember_F540CC30931596789F9082124F402FCF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Cornerstone Brands Inc [Member] </link:label>
<link:label id="lab_qvc_CornerstoneBrandsIncMember_F540CC30931596789F9082124F402FCF_label_en-US" xlink:label="lab_qvc_CornerstoneBrandsIncMember_F540CC30931596789F9082124F402FCF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Cornerstone Brands Inc [Member] </link:label>
<link:label id="lab_qvc_CornerstoneBrandsIncMember_F540CC30931596789F9082124F402FCF_documentation_en-US" xlink:label="lab_qvc_CornerstoneBrandsIncMember_F540CC30931596789F9082124F402FCF" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Cornerstone Brands Inc [Member] </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_CornerstoneBrandsIncMember" xlink:label="loc_qvc_CornerstoneBrandsIncMember_F540CC30931596789F9082124F402FCF" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_CornerstoneBrandsIncMember_F540CC30931596789F9082124F402FCF" xlink:to="lab_qvc_CornerstoneBrandsIncMember_F540CC30931596789F9082124F402FCF" xlink:type="arc"/>
<link:label id="lab_qvc_ZulilyllcMember_8D2CA923356502A3ACE282124F406194_terseLabel_en-US" xlink:label="lab_qvc_ZulilyllcMember_8D2CA923356502A3ACE282124F406194" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> zulily, llc </link:label>
<link:label id="lab_qvc_ZulilyllcMember_8D2CA923356502A3ACE282124F406194_label_en-US" xlink:label="lab_qvc_ZulilyllcMember_8D2CA923356502A3ACE282124F406194" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> zulily, llc [Member] </link:label>
<link:label id="lab_qvc_ZulilyllcMember_8D2CA923356502A3ACE282124F406194_documentation_en-US" xlink:label="lab_qvc_ZulilyllcMember_8D2CA923356502A3ACE282124F406194" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> zulily, llc [Member] </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_ZulilyllcMember" xlink:label="loc_qvc_ZulilyllcMember_8D2CA923356502A3ACE282124F406194" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_ZulilyllcMember_8D2CA923356502A3ACE282124F406194" xlink:to="lab_qvc_ZulilyllcMember_8D2CA923356502A3ACE282124F406194" xlink:type="arc"/>
<link:label id="lab_us-gaap_RelatedPartyTransactionAxis_9CB424847E4E2A9FCC6282124F40B667_terseLabel_en-US" xlink:label="lab_us-gaap_RelatedPartyTransactionAxis_9CB424847E4E2A9FCC6282124F40B667" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Related Party Transaction [Axis] </link:label>
<link:label id="lab_us-gaap_RelatedPartyTransactionAxis_9CB424847E4E2A9FCC6282124F40B667_label_en-US" xlink:label="lab_us-gaap_RelatedPartyTransactionAxis_9CB424847E4E2A9FCC6282124F40B667" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Related Party Transaction [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_RelatedPartyTransactionAxis" xlink:label="loc_us-gaap_RelatedPartyTransactionAxis_9CB424847E4E2A9FCC6282124F40B667" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RelatedPartyTransactionAxis_9CB424847E4E2A9FCC6282124F40B667" xlink:to="lab_us-gaap_RelatedPartyTransactionAxis_9CB424847E4E2A9FCC6282124F40B667" xlink:type="arc"/>
<link:label id="lab_us-gaap_RelatedPartyTransactionDomain_372A745FE1CAA5CE4EDE82124F407E38_terseLabel_en-US" xlink:label="lab_us-gaap_RelatedPartyTransactionDomain_372A745FE1CAA5CE4EDE82124F407E38" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Related Party Transaction [Domain] </link:label>
<link:label id="lab_us-gaap_RelatedPartyTransactionDomain_372A745FE1CAA5CE4EDE82124F407E38_label_en-US" xlink:label="lab_us-gaap_RelatedPartyTransactionDomain_372A745FE1CAA5CE4EDE82124F407E38" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Related Party Transaction [Domain] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_RelatedPartyTransactionDomain" xlink:label="loc_us-gaap_RelatedPartyTransactionDomain_372A745FE1CAA5CE4EDE82124F407E38" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RelatedPartyTransactionDomain_372A745FE1CAA5CE4EDE82124F407E38" xlink:to="lab_us-gaap_RelatedPartyTransactionDomain_372A745FE1CAA5CE4EDE82124F407E38" xlink:type="arc"/>
<link:label id="lab_qvc_QVCtoZulilyallocatedexpensesMember_D98AC3BD0AD64C310DE882124F41DE69_terseLabel_en-US" xlink:label="lab_qvc_QVCtoZulilyallocatedexpensesMember_D98AC3BD0AD64C310DE882124F41DE69" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> QVC to Zulily allocated expenses [Member] </link:label>
<link:label id="lab_qvc_QVCtoZulilyallocatedexpensesMember_D98AC3BD0AD64C310DE882124F41DE69_label_en-US" xlink:label="lab_qvc_QVCtoZulilyallocatedexpensesMember_D98AC3BD0AD64C310DE882124F41DE69" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> QVC to Zulily allocated expenses [Member] </link:label>
<link:label id="lab_qvc_QVCtoZulilyallocatedexpensesMember_D98AC3BD0AD64C310DE882124F41DE69_documentation_en-US" xlink:label="lab_qvc_QVCtoZulilyallocatedexpensesMember_D98AC3BD0AD64C310DE882124F41DE69" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> QVC to Zulily allocated expenses [Member] </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_QVCtoZulilyallocatedexpensesMember" xlink:label="loc_qvc_QVCtoZulilyallocatedexpensesMember_D98AC3BD0AD64C310DE882124F41DE69" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_QVCtoZulilyallocatedexpensesMember_D98AC3BD0AD64C310DE882124F41DE69" xlink:to="lab_qvc_QVCtoZulilyallocatedexpensesMember_D98AC3BD0AD64C310DE882124F41DE69" xlink:type="arc"/>
<link:label id="lab_qvc_ZulilytoQVCallocatedexpensesMember_9EBD40358133ECB8513A82124F411F64_terseLabel_en-US" xlink:label="lab_qvc_ZulilytoQVCallocatedexpensesMember_9EBD40358133ECB8513A82124F411F64" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Zulily to QVC allocated expenses [Member] </link:label>
<link:label id="lab_qvc_ZulilytoQVCallocatedexpensesMember_9EBD40358133ECB8513A82124F411F64_label_en-US" xlink:label="lab_qvc_ZulilytoQVCallocatedexpensesMember_9EBD40358133ECB8513A82124F411F64" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Zulily to QVC allocated expenses [Member] </link:label>
<link:label id="lab_qvc_ZulilytoQVCallocatedexpensesMember_9EBD40358133ECB8513A82124F411F64_documentation_en-US" xlink:label="lab_qvc_ZulilytoQVCallocatedexpensesMember_9EBD40358133ECB8513A82124F411F64" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Zulily to QVC allocated expenses [Member] </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_ZulilytoQVCallocatedexpensesMember" xlink:label="loc_qvc_ZulilytoQVCallocatedexpensesMember_9EBD40358133ECB8513A82124F411F64" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_ZulilytoQVCallocatedexpensesMember_9EBD40358133ECB8513A82124F411F64" xlink:to="lab_qvc_ZulilytoQVCallocatedexpensesMember_9EBD40358133ECB8513A82124F411F64" xlink:type="arc"/>
<link:label id="lab_qvc_QVCtoCBIAllocatedExpensesMember_9AF67BC685838ED42EA782124F41B954_terseLabel_en-US" xlink:label="lab_qvc_QVCtoCBIAllocatedExpensesMember_9AF67BC685838ED42EA782124F41B954" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> QVC to CBI Allocated Expenses [Member] </link:label>
<link:label id="lab_qvc_QVCtoCBIAllocatedExpensesMember_9AF67BC685838ED42EA782124F41B954_label_en-US" xlink:label="lab_qvc_QVCtoCBIAllocatedExpensesMember_9AF67BC685838ED42EA782124F41B954" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> QVC to CBI Allocated Expenses [Member] </link:label>
<link:label id="lab_qvc_QVCtoCBIAllocatedExpensesMember_9AF67BC685838ED42EA782124F41B954_documentation_en-US" xlink:label="lab_qvc_QVCtoCBIAllocatedExpensesMember_9AF67BC685838ED42EA782124F41B954" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> QVC to CBI Allocated Expenses [Member] </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_QVCtoCBIAllocatedExpensesMember" xlink:label="loc_qvc_QVCtoCBIAllocatedExpensesMember_9AF67BC685838ED42EA782124F41B954" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_QVCtoCBIAllocatedExpensesMember_9AF67BC685838ED42EA782124F41B954" xlink:to="lab_qvc_QVCtoCBIAllocatedExpensesMember_9AF67BC685838ED42EA782124F41B954" xlink:type="arc"/>
<link:label id="lab_qvc_CBItoQVCallocatedexpensesMember_9D9E5E12C5DCA7F2390982124F416554_terseLabel_en-US" xlink:label="lab_qvc_CBItoQVCallocatedexpensesMember_9D9E5E12C5DCA7F2390982124F416554" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> CBI to QVC allocated expenses [Member] </link:label>
<link:label id="lab_qvc_CBItoQVCallocatedexpensesMember_9D9E5E12C5DCA7F2390982124F416554_label_en-US" xlink:label="lab_qvc_CBItoQVCallocatedexpensesMember_9D9E5E12C5DCA7F2390982124F416554" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> CBI to QVC allocated expenses [Member] </link:label>
<link:label id="lab_qvc_CBItoQVCallocatedexpensesMember_9D9E5E12C5DCA7F2390982124F416554_documentation_en-US" xlink:label="lab_qvc_CBItoQVCallocatedexpensesMember_9D9E5E12C5DCA7F2390982124F416554" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> CBI to QVC Allocated expenses [Member] </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_CBItoQVCallocatedexpensesMember" xlink:label="loc_qvc_CBItoQVCallocatedexpensesMember_9D9E5E12C5DCA7F2390982124F416554" xlink:type="locator"/>
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<link:label id="lab_us-gaap_RelatedPartyTransactionLineItems_67BD20F9C30292046F0C82124F414D68_terseLabel_en-US" xlink:label="lab_us-gaap_RelatedPartyTransactionLineItems_67BD20F9C30292046F0C82124F414D68" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Related Party Transaction [Line Items] </link:label>
<link:label id="lab_us-gaap_RelatedPartyTransactionLineItems_67BD20F9C30292046F0C82124F414D68_label_en-US" xlink:label="lab_us-gaap_RelatedPartyTransactionLineItems_67BD20F9C30292046F0C82124F414D68" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Related Party Transaction [Line Items] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_RelatedPartyTransactionLineItems" xlink:label="loc_us-gaap_RelatedPartyTransactionLineItems_67BD20F9C30292046F0C82124F414D68" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_67BD20F9C30292046F0C82124F414D68" xlink:to="lab_us-gaap_RelatedPartyTransactionLineItems_67BD20F9C30292046F0C82124F414D68" xlink:type="arc"/>
<link:label id="lab_us-gaap_RelatedPartyTransactionAmountsOfTransaction_7FAFE88908137BA21C6F82124F42BBAC_terseLabel_en-US" xlink:label="lab_us-gaap_RelatedPartyTransactionAmountsOfTransaction_7FAFE88908137BA21C6F82124F42BBAC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Related party transaction, amounts of transactions </link:label>
<link:label id="lab_us-gaap_RelatedPartyTransactionAmountsOfTransaction_7FAFE88908137BA21C6F82124F42BBAC_label_en-US" xlink:label="lab_us-gaap_RelatedPartyTransactionAmountsOfTransaction_7FAFE88908137BA21C6F82124F42BBAC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Related Party Transaction, Amounts of Transaction </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_RelatedPartyTransactionAmountsOfTransaction" xlink:label="loc_us-gaap_RelatedPartyTransactionAmountsOfTransaction_7FAFE88908137BA21C6F82124F42BBAC" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RelatedPartyTransactionAmountsOfTransaction_7FAFE88908137BA21C6F82124F42BBAC" xlink:to="lab_us-gaap_RelatedPartyTransactionAmountsOfTransaction_7FAFE88908137BA21C6F82124F42BBAC" xlink:type="arc"/>
<link:label id="lab_us-gaap_LineOfCreditFacilityFairValueOfAmountOutstanding_38AC2BD75BD410FB0BEC82124F421685_terseLabel_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityFairValueOfAmountOutstanding_38AC2BD75BD410FB0BEC82124F421685" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Line of Credit Facility, Fair Value of Amount Outstanding </link:label>
<link:label id="lab_us-gaap_LineOfCreditFacilityFairValueOfAmountOutstanding_38AC2BD75BD410FB0BEC82124F421685_label_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityFairValueOfAmountOutstanding_38AC2BD75BD410FB0BEC82124F421685" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Line of Credit Facility, Fair Value of Amount Outstanding </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_LineOfCreditFacilityFairValueOfAmountOutstanding" xlink:label="loc_us-gaap_LineOfCreditFacilityFairValueOfAmountOutstanding_38AC2BD75BD410FB0BEC82124F421685" xlink:type="locator"/>
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<link:label id="lab_us-gaap_LettersOfCreditOutstandingAmount_9309A1B75DCEBD81400F82124F4296AF_verboseLabel_en-US" xlink:label="lab_us-gaap_LettersOfCreditOutstandingAmount_9309A1B75DCEBD81400F82124F4296AF" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Letters of Credit Outstanding, Amount </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_LettersOfCreditOutstandingAmount" xlink:label="loc_us-gaap_LettersOfCreditOutstandingAmount_9309A1B75DCEBD81400F82124F4296AF" xlink:type="locator"/>
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<link:label id="lab_us-gaap_RelatedPartyTransactionExpensesFromTransactionsWithRelatedParty_9D0D907978A91526C1BB82124F4291ED_terseLabel_en-US" xlink:label="lab_us-gaap_RelatedPartyTransactionExpensesFromTransactionsWithRelatedParty_9D0D907978A91526C1BB82124F4291ED" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Related Party Transaction, Expenses from Transactions with Related Party </link:label>
<link:label id="lab_us-gaap_RelatedPartyTransactionExpensesFromTransactionsWithRelatedParty_9D0D907978A91526C1BB82124F4291ED_label_en-US" xlink:label="lab_us-gaap_RelatedPartyTransactionExpensesFromTransactionsWithRelatedParty_9D0D907978A91526C1BB82124F4291ED" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Related Party Transaction, Expenses from Transactions with Related Party </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_RelatedPartyTransactionExpensesFromTransactionsWithRelatedParty" xlink:label="loc_us-gaap_RelatedPartyTransactionExpensesFromTransactionsWithRelatedParty_9D0D907978A91526C1BB82124F4291ED" xlink:type="locator"/>
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<link:label id="lab_us-gaap_RepaymentsOfRelatedPartyDebt_1B765F5F393E11F6038882124F426CBD_terseLabel_en-US" xlink:label="lab_us-gaap_RepaymentsOfRelatedPartyDebt_1B765F5F393E11F6038882124F426CBD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Repayments of Related Party Debt </link:label>
<link:label id="lab_us-gaap_RepaymentsOfRelatedPartyDebt_1B765F5F393E11F6038882124F426CBD_label_en-US" xlink:label="lab_us-gaap_RepaymentsOfRelatedPartyDebt_1B765F5F393E11F6038882124F426CBD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Repayments of Related Party Debt </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_RepaymentsOfRelatedPartyDebt" xlink:label="loc_us-gaap_RepaymentsOfRelatedPartyDebt_1B765F5F393E11F6038882124F426CBD" xlink:type="locator"/>
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<link:label id="lab_srt_CondensedFinancialInformationOfParentCompanyOnlyDisclosureAbstract_E561B4631C10F2033755D6B7B5E7A869_label_en-US" xlink:label="lab_srt_CondensedFinancialInformationOfParentCompanyOnlyDisclosureAbstract_E561B4631C10F2033755D6B7B5E7A869" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Condensed Financial Information Disclosure [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/srt/2019/elts/srt-2019-01-31.xsd#srt_CondensedFinancialInformationOfParentCompanyOnlyDisclosureAbstract" xlink:label="loc_srt_CondensedFinancialInformationOfParentCompanyOnlyDisclosureAbstract_E561B4631C10F2033755D6B7B5E7A869" xlink:type="locator"/>
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<link:label id="lab_srt_ScheduleOfCondensedFinancialStatementsTable_CF8E812A4351BE81A68FD6B7B5E82B82_terseLabel_en-US" xlink:label="lab_srt_ScheduleOfCondensedFinancialStatementsTable_CF8E812A4351BE81A68FD6B7B5E82B82" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Schedule of Condensed Financial Statements [Table] </link:label>
<link:label id="lab_srt_ScheduleOfCondensedFinancialStatementsTable_CF8E812A4351BE81A68FD6B7B5E82B82_label_en-US" xlink:label="lab_srt_ScheduleOfCondensedFinancialStatementsTable_CF8E812A4351BE81A68FD6B7B5E82B82" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Condensed Financial Statements [Table] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/srt/2019/elts/srt-2019-01-31.xsd#srt_ScheduleOfCondensedFinancialStatementsTable" xlink:label="loc_srt_ScheduleOfCondensedFinancialStatementsTable_CF8E812A4351BE81A68FD6B7B5E82B82" xlink:type="locator"/>
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<link:label id="lab_srt_ConsolidatedEntitiesAxis_8715E92DB9EC20379C68D6B7B5E89D30_terseLabel_en-US" xlink:label="lab_srt_ConsolidatedEntitiesAxis_8715E92DB9EC20379C68D6B7B5E89D30" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Consolidated Entities [Axis] </link:label>
<link:label id="lab_srt_ConsolidatedEntitiesAxis_8715E92DB9EC20379C68D6B7B5E89D30_label_en-US" xlink:label="lab_srt_ConsolidatedEntitiesAxis_8715E92DB9EC20379C68D6B7B5E89D30" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Consolidated Entities [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/srt/2019/elts/srt-2019-01-31.xsd#srt_ConsolidatedEntitiesAxis" xlink:label="loc_srt_ConsolidatedEntitiesAxis_8715E92DB9EC20379C68D6B7B5E89D30" xlink:type="locator"/>
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<link:label id="lab_srt_ConsolidatedEntitiesDomain_ED962876C461E78C28AED6B7B5E818B9_terseLabel_en-US" xlink:label="lab_srt_ConsolidatedEntitiesDomain_ED962876C461E78C28AED6B7B5E818B9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Consolidated Entities [Domain] </link:label>
<link:label id="lab_srt_ConsolidatedEntitiesDomain_ED962876C461E78C28AED6B7B5E818B9_label_en-US" xlink:label="lab_srt_ConsolidatedEntitiesDomain_ED962876C461E78C28AED6B7B5E818B9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Consolidated Entities [Domain] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/srt/2019/elts/srt-2019-01-31.xsd#srt_ConsolidatedEntitiesDomain" xlink:label="loc_srt_ConsolidatedEntitiesDomain_ED962876C461E78C28AED6B7B5E818B9" xlink:type="locator"/>
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<link:label id="lab_srt_ParentCompanyMember_EAF8FCFF9C82DF20E75CD6B7B5E8AF4E_terseLabel_en-US" xlink:label="lab_srt_ParentCompanyMember_EAF8FCFF9C82DF20E75CD6B7B5E8AF4E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Parent issuer- QVC, Inc. </link:label>
<link:label id="lab_srt_ParentCompanyMember_EAF8FCFF9C82DF20E75CD6B7B5E8AF4E_label_en-US" xlink:label="lab_srt_ParentCompanyMember_EAF8FCFF9C82DF20E75CD6B7B5E8AF4E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Parent Company [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/srt/2019/elts/srt-2019-01-31.xsd#srt_ParentCompanyMember" xlink:label="loc_srt_ParentCompanyMember_EAF8FCFF9C82DF20E75CD6B7B5E8AF4E" xlink:type="locator"/>
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<link:label id="lab_srt_GuarantorSubsidiariesMember_425D16BED86CB675D602D6B7B5E92497_terseLabel_en-US" xlink:label="lab_srt_GuarantorSubsidiariesMember_425D16BED86CB675D602D6B7B5E92497" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Combined subsidiary guarantors </link:label>
<link:label id="lab_srt_GuarantorSubsidiariesMember_425D16BED86CB675D602D6B7B5E92497_label_en-US" xlink:label="lab_srt_GuarantorSubsidiariesMember_425D16BED86CB675D602D6B7B5E92497" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Guarantor Subsidiaries [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/srt/2019/elts/srt-2019-01-31.xsd#srt_GuarantorSubsidiariesMember" xlink:label="loc_srt_GuarantorSubsidiariesMember_425D16BED86CB675D602D6B7B5E92497" xlink:type="locator"/>
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<link:label id="lab_srt_NonGuarantorSubsidiariesMember_F2E3D0839FD827F33483D6B7B5E9BD8F_terseLabel_en-US" xlink:label="lab_srt_NonGuarantorSubsidiariesMember_F2E3D0839FD827F33483D6B7B5E9BD8F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Combined non-guarantor subsidiaries </link:label>
<link:label id="lab_srt_NonGuarantorSubsidiariesMember_F2E3D0839FD827F33483D6B7B5E9BD8F_label_en-US" xlink:label="lab_srt_NonGuarantorSubsidiariesMember_F2E3D0839FD827F33483D6B7B5E9BD8F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Non-Guarantor Subsidiaries [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/srt/2019/elts/srt-2019-01-31.xsd#srt_NonGuarantorSubsidiariesMember" xlink:label="loc_srt_NonGuarantorSubsidiariesMember_F2E3D0839FD827F33483D6B7B5E9BD8F" xlink:type="locator"/>
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<link:label id="lab_srt_ConsolidatedEntityExcludingVariableInterestEntitiesVIEMember_1DC858D3C2BB1E6CFDBCD6B7B5E93A28_terseLabel_en-US" xlink:label="lab_srt_ConsolidatedEntityExcludingVariableInterestEntitiesVIEMember_1DC858D3C2BB1E6CFDBCD6B7B5E93A28" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Consolidated Entity Excluding Variable Interest Entities (VIE) [Member] </link:label>
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<link:label id="lab_srt_CondensedFinancialStatementsCaptionsLineItems_7F7D6A1BEECCBC0D0EBFD6B7B5EA145B_terseLabel_en-US" xlink:label="lab_srt_CondensedFinancialStatementsCaptionsLineItems_7F7D6A1BEECCBC0D0EBFD6B7B5EA145B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Condensed Financial Statements, Captions [Line Items] </link:label>
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<link:label id="lab_us-gaap_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationGainLossArisingDuringPeriodNetOfTax_8485F1594C36AA997FF9D6B7B5EA26FC_terseLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationGainLossArisingDuringPeriodNetOfTax_8485F1594C36AA997FF9D6B7B5EA26FC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Foreign currency translation adjustments, net of tax </link:label>
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<link:label id="lab_us-gaap_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest_71E595AE5A65D128CC1FD6B7B5EA83A0_terseLabel_en-US" xlink:label="lab_us-gaap_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest_71E595AE5A65D128CC1FD6B7B5EA83A0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Total comprehensive income </link:label>
<link:label id="lab_us-gaap_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest_71E595AE5A65D128CC1FD6B7B5EA83A0_label_en-US" xlink:label="lab_us-gaap_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest_71E595AE5A65D128CC1FD6B7B5EA83A0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Comprehensive Income (Loss), Net of Tax, Including Portion Attributable to Noncontrolling Interest </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest" xlink:label="loc_us-gaap_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest_71E595AE5A65D128CC1FD6B7B5EA83A0" xlink:type="locator"/>
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<link:label id="lab_us-gaap_ComprehensiveIncomeNetOfTaxAttributableToNoncontrollingInterest_AEE2F7E580D19EB8225AD6B7B5EA772F_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_ComprehensiveIncomeNetOfTaxAttributableToNoncontrollingInterest_AEE2F7E580D19EB8225AD6B7B5EA772F" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US"> Comprehensive income attributable to noncontrolling interest </link:label>
<link:label id="lab_us-gaap_ComprehensiveIncomeNetOfTaxAttributableToNoncontrollingInterest_AEE2F7E580D19EB8225AD6B7B5EA772F_label_en-US" xlink:label="lab_us-gaap_ComprehensiveIncomeNetOfTaxAttributableToNoncontrollingInterest_AEE2F7E580D19EB8225AD6B7B5EA772F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Comprehensive Income (Loss), Net of Tax, Attributable to Noncontrolling Interest </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ComprehensiveIncomeNetOfTaxAttributableToNoncontrollingInterest" xlink:label="loc_us-gaap_ComprehensiveIncomeNetOfTaxAttributableToNoncontrollingInterest_AEE2F7E580D19EB8225AD6B7B5EA772F" xlink:type="locator"/>
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<link:label id="lab_us-gaap_ComprehensiveIncomeNetOfTax_F503F5B3F0402F96ADFDD6B7B5EBCEB1_terseLabel_en-US" xlink:label="lab_us-gaap_ComprehensiveIncomeNetOfTax_F503F5B3F0402F96ADFDD6B7B5EBCEB1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Comprehensive income attributable to QVC, Inc. stockholder </link:label>
<link:label id="lab_us-gaap_ComprehensiveIncomeNetOfTax_F503F5B3F0402F96ADFDD6B7B5EBCEB1_label_en-US" xlink:label="lab_us-gaap_ComprehensiveIncomeNetOfTax_F503F5B3F0402F96ADFDD6B7B5EBCEB1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Comprehensive Income (Loss), Net of Tax, Attributable to Parent </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ComprehensiveIncomeNetOfTax" xlink:label="loc_us-gaap_ComprehensiveIncomeNetOfTax_F503F5B3F0402F96ADFDD6B7B5EBCEB1" xlink:type="locator"/>
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<link:label id="lab_qvc_ImpairmentAbstract_71FAAA9B53838251311D5F4A7824B6F1_label_en-US" xlink:label="lab_qvc_ImpairmentAbstract_71FAAA9B53838251311D5F4A7824B6F1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Impairment [Abstract] </link:label>
<link:label id="lab_qvc_ImpairmentAbstract_71FAAA9B53838251311D5F4A7824B6F1_documentation_en-US" xlink:label="lab_qvc_ImpairmentAbstract_71FAAA9B53838251311D5F4A7824B6F1" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Impairment [Abstract] </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_ImpairmentAbstract" xlink:label="loc_qvc_ImpairmentAbstract_71FAAA9B53838251311D5F4A7824B6F1" xlink:type="locator"/>
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<link:label id="lab_qvc_ImpairmentTable_B77BB954FED91E287C945F4A7829BDB3_terseLabel_en-US" xlink:label="lab_qvc_ImpairmentTable_B77BB954FED91E287C945F4A7829BDB3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Impairment [Table] </link:label>
<link:label id="lab_qvc_ImpairmentTable_B77BB954FED91E287C945F4A7829BDB3_label_en-US" xlink:label="lab_qvc_ImpairmentTable_B77BB954FED91E287C945F4A7829BDB3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Impairment [Table] </link:label>
<link:label id="lab_qvc_ImpairmentTable_B77BB954FED91E287C945F4A7829BDB3_documentation_en-US" xlink:label="lab_qvc_ImpairmentTable_B77BB954FED91E287C945F4A7829BDB3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Impairment [Table] </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_ImpairmentTable" xlink:label="loc_qvc_ImpairmentTable_B77BB954FED91E287C945F4A7829BDB3" xlink:type="locator"/>
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<link:label id="lab_qvc_ImpairmentLineItems_699F130ABBDC67C1BE565F4A782BA29D_terseLabel_en-US" xlink:label="lab_qvc_ImpairmentLineItems_699F130ABBDC67C1BE565F4A782BA29D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Impairment [Line Items] </link:label>
<link:label id="lab_qvc_ImpairmentLineItems_699F130ABBDC67C1BE565F4A782BA29D_label_en-US" xlink:label="lab_qvc_ImpairmentLineItems_699F130ABBDC67C1BE565F4A782BA29D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Impairment [Line Items] </link:label>
<link:label id="lab_qvc_ImpairmentLineItems_699F130ABBDC67C1BE565F4A782BA29D_documentation_en-US" xlink:label="lab_qvc_ImpairmentLineItems_699F130ABBDC67C1BE565F4A782BA29D" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> [Line Items] for Impairment [Table] </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_ImpairmentLineItems" xlink:label="loc_qvc_ImpairmentLineItems_699F130ABBDC67C1BE565F4A782BA29D" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_ImpairmentLineItems_699F130ABBDC67C1BE565F4A782BA29D" xlink:to="lab_qvc_ImpairmentLineItems_699F130ABBDC67C1BE565F4A782BA29D" xlink:type="arc"/>
<link:label id="lab_us-gaap_IndefiniteLivedTrademarks_14C78AF80818F31C96035F7CB066273B_terseLabel_en-US" xlink:label="lab_us-gaap_IndefiniteLivedTrademarks_14C78AF80818F31C96035F7CB066273B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Tradenames (indefinite life) </link:label>
<link:label id="lab_us-gaap_IndefiniteLivedTrademarks_14C78AF80818F31C96035F7CB066273B_label_en-US" xlink:label="lab_us-gaap_IndefiniteLivedTrademarks_14C78AF80818F31C96035F7CB066273B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Indefinite-Lived Trademarks </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_IndefiniteLivedTrademarks" xlink:label="loc_us-gaap_IndefiniteLivedTrademarks_14C78AF80818F31C96035F7CB066273B" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IndefiniteLivedTrademarks_14C78AF80818F31C96035F7CB066273B" xlink:to="lab_us-gaap_IndefiniteLivedTrademarks_14C78AF80818F31C96035F7CB066273B" xlink:type="arc"/>
<link:label id="lab_us-gaap_IndefiniteLivedIntangibleAssetsExcludingGoodwillFairValueDisclosure_5666A8DE3F4C7A075F8D5F7D1378C5F0_terseLabel_en-US" xlink:label="lab_us-gaap_IndefiniteLivedIntangibleAssetsExcludingGoodwillFairValueDisclosure_5666A8DE3F4C7A075F8D5F7D1378C5F0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Indefinite-lived Intangible Assets (Excluding Goodwill), Fair Value Disclosure </link:label>
<link:label id="lab_us-gaap_IndefiniteLivedIntangibleAssetsExcludingGoodwillFairValueDisclosure_5666A8DE3F4C7A075F8D5F7D1378C5F0_label_en-US" xlink:label="lab_us-gaap_IndefiniteLivedIntangibleAssetsExcludingGoodwillFairValueDisclosure_5666A8DE3F4C7A075F8D5F7D1378C5F0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Indefinite-lived Intangible Assets (Excluding Goodwill), Fair Value Disclosure </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_IndefiniteLivedIntangibleAssetsExcludingGoodwillFairValueDisclosure" xlink:label="loc_us-gaap_IndefiniteLivedIntangibleAssetsExcludingGoodwillFairValueDisclosure_5666A8DE3F4C7A075F8D5F7D1378C5F0" xlink:type="locator"/>
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<link:label id="lab_qvc_IntangibleAssetImpairedAccumulatedImpairmentLoss_FB657E93C7BA78CEEA275F7E03111355_terseLabel_en-US" xlink:label="lab_qvc_IntangibleAssetImpairedAccumulatedImpairmentLoss_FB657E93C7BA78CEEA275F7E03111355" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Intangible Asset, Impaired, Accumulated Impairment Loss </link:label>
<link:label id="lab_qvc_IntangibleAssetImpairedAccumulatedImpairmentLoss_FB657E93C7BA78CEEA275F7E03111355_label_en-US" xlink:label="lab_qvc_IntangibleAssetImpairedAccumulatedImpairmentLoss_FB657E93C7BA78CEEA275F7E03111355" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Intangible Asset, Impaired, Accumulated Impairment Loss </link:label>
<link:label id="lab_qvc_IntangibleAssetImpairedAccumulatedImpairmentLoss_FB657E93C7BA78CEEA275F7E03111355_documentation_en-US" xlink:label="lab_qvc_IntangibleAssetImpairedAccumulatedImpairmentLoss_FB657E93C7BA78CEEA275F7E03111355" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Amount of accumulated impairment loss for an intangible asset. </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_IntangibleAssetImpairedAccumulatedImpairmentLoss" xlink:label="loc_qvc_IntangibleAssetImpairedAccumulatedImpairmentLoss_FB657E93C7BA78CEEA275F7E03111355" xlink:type="locator"/>
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<link:label id="lab_qvc_TelevisionDistributionRightsTextBlock_DBA91B4CDDFB638C2283D6B7B34A1318_terseLabel_en-US" xlink:label="lab_qvc_TelevisionDistributionRightsTextBlock_DBA91B4CDDFB638C2283D6B7B34A1318" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Schedule of television distribution rights </link:label>
<link:label id="lab_qvc_TelevisionDistributionRightsTextBlock_DBA91B4CDDFB638C2283D6B7B34A1318_label_en-US" xlink:label="lab_qvc_TelevisionDistributionRightsTextBlock_DBA91B4CDDFB638C2283D6B7B34A1318" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Television Distribution Rights [Text Block] </link:label>
<link:label id="lab_qvc_TelevisionDistributionRightsTextBlock_DBA91B4CDDFB638C2283D6B7B34A1318_documentation_en-US" xlink:label="lab_qvc_TelevisionDistributionRightsTextBlock_DBA91B4CDDFB638C2283D6B7B34A1318" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Disclosure for affiliation agreements with cable and satellite television providers for carriage of the company's service, as well as for certain channel placement. </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_TelevisionDistributionRightsTextBlock" xlink:label="loc_qvc_TelevisionDistributionRightsTextBlock_DBA91B4CDDFB638C2283D6B7B34A1318" xlink:type="locator"/>
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<link:label id="lab_qvc_SubsidiaryGuarantorsOwnershipPercentage_C3EA01050E1041A0E68377A3F883D84D_terseLabel_en-US" xlink:label="lab_qvc_SubsidiaryGuarantorsOwnershipPercentage_C3EA01050E1041A0E68377A3F883D84D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Subsidiary Guarantors, Ownership Percentage </link:label>
<link:label id="lab_qvc_SubsidiaryGuarantorsOwnershipPercentage_C3EA01050E1041A0E68377A3F883D84D_label_en-US" xlink:label="lab_qvc_SubsidiaryGuarantorsOwnershipPercentage_C3EA01050E1041A0E68377A3F883D84D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Subsidiary Guarantors, Ownership Percentage </link:label>
<link:label id="lab_qvc_SubsidiaryGuarantorsOwnershipPercentage_C3EA01050E1041A0E68377A3F883D84D_documentation_en-US" xlink:label="lab_qvc_SubsidiaryGuarantorsOwnershipPercentage_C3EA01050E1041A0E68377A3F883D84D" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> The percentage of the parent entity’s ownership of the subsidiary guarantors, expressed as a percentage. </link:label>
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<link:label id="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTaxPeriodIncreaseDecreaseAbstract_AF7C8B582794ED6E3FBBD6B7B48C6DF2_label_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTaxPeriodIncreaseDecreaseAbstract_AF7C8B582794ED6E3FBBD6B7B48C6DF2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Other Comprehensive Income (Loss), Net of Tax [Abstract] </link:label>
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<link:label id="lab_us-gaap_ComprehensiveIncomeNoteTextBlock_F9D853749E5AE1D498B6D6B7B48D8EC4_terseLabel_en-US" xlink:label="lab_us-gaap_ComprehensiveIncomeNoteTextBlock_F9D853749E5AE1D498B6D6B7B48D8EC4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Comprehensive (Loss) Income </link:label>
<link:label id="lab_us-gaap_ComprehensiveIncomeNoteTextBlock_F9D853749E5AE1D498B6D6B7B48D8EC4_label_en-US" xlink:label="lab_us-gaap_ComprehensiveIncomeNoteTextBlock_F9D853749E5AE1D498B6D6B7B48D8EC4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Comprehensive Income (Loss) Note [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ComprehensiveIncomeNoteTextBlock" xlink:label="loc_us-gaap_ComprehensiveIncomeNoteTextBlock_F9D853749E5AE1D498B6D6B7B48D8EC4" xlink:type="locator"/>
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<link:label id="lab_qvc_TelevisionDistributionRightsTextBlock_4E1A4BEBA39C4E09DAF5D6B7B629DF9E_verboseLabel_en-US" xlink:label="lab_qvc_TelevisionDistributionRightsTextBlock_4E1A4BEBA39C4E09DAF5D6B7B629DF9E" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Schedule of television distribution rights </link:label>
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<link:label id="lab_qvc_TelevisionDistributionRightsFutureAmortizationExpenseTableTextBlock_D3C3E96790AB882671DAD6B7B62A81DB_terseLabel_en-US" xlink:label="lab_qvc_TelevisionDistributionRightsFutureAmortizationExpenseTableTextBlock_D3C3E96790AB882671DAD6B7B62A81DB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Schedule of expected amortization expense </link:label>
<link:label id="lab_qvc_TelevisionDistributionRightsFutureAmortizationExpenseTableTextBlock_D3C3E96790AB882671DAD6B7B62A81DB_label_en-US" xlink:label="lab_qvc_TelevisionDistributionRightsFutureAmortizationExpenseTableTextBlock_D3C3E96790AB882671DAD6B7B62A81DB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Television Distribution Rights, Future Amortization Expense [Table Text Block] </link:label>
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<link:label id="lab_us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTextBlock_0B8973F79518D633A5BBD6B7B374410B_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTextBlock_0B8973F79518D633A5BBD6B7B374410B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Schedule of accounts receivable </link:label>
<link:label id="lab_us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTextBlock_0B8973F79518D633A5BBD6B7B374410B_label_en-US" xlink:label="lab_us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTextBlock_0B8973F79518D633A5BBD6B7B374410B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Schedule of Accounts, Notes, Loans and Financing Receivable [Table Text Block] </link:label>
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<link:label id="lab_qvc_ScheduleofAllowanceforDoubtfulAccountTableTextBlock_22BED1738D929346AFB7D6B7B37423A2_terseLabel_en-US" xlink:label="lab_qvc_ScheduleofAllowanceforDoubtfulAccountTableTextBlock_22BED1738D929346AFB7D6B7B37423A2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Summary of activity in the allowance for doubtful accounts </link:label>
<link:label id="lab_qvc_ScheduleofAllowanceforDoubtfulAccountTableTextBlock_22BED1738D929346AFB7D6B7B37423A2_label_en-US" xlink:label="lab_qvc_ScheduleofAllowanceforDoubtfulAccountTableTextBlock_22BED1738D929346AFB7D6B7B37423A2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Schedule of Allowance for Doubtful Account [Table Text Block] </link:label>
<link:label id="lab_qvc_ScheduleofAllowanceforDoubtfulAccountTableTextBlock_22BED1738D929346AFB7D6B7B37423A2_documentation_en-US" xlink:label="lab_qvc_ScheduleofAllowanceforDoubtfulAccountTableTextBlock_22BED1738D929346AFB7D6B7B37423A2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Schedule of Allowance for Doubtful Account [Table Text Block] </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_ScheduleofAllowanceforDoubtfulAccountTableTextBlock" xlink:label="loc_qvc_ScheduleofAllowanceforDoubtfulAccountTableTextBlock_22BED1738D929346AFB7D6B7B37423A2" xlink:type="locator"/>
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<link:label id="lab_qvc_QRTEAMember_9CD99895F85107C61F178211927F5E35_terseLabel_en-US" xlink:label="lab_qvc_QRTEAMember_9CD99895F85107C61F178211927F5E35" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> QRTEA [Member] </link:label>
<link:label id="lab_qvc_QRTEAMember_9CD99895F85107C61F178211927F5E35_label_en-US" xlink:label="lab_qvc_QRTEAMember_9CD99895F85107C61F178211927F5E35" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> QRTEA [Member] </link:label>
<link:label id="lab_qvc_QRTEAMember_9CD99895F85107C61F178211927F5E35_documentation_en-US" xlink:label="lab_qvc_QRTEAMember_9CD99895F85107C61F178211927F5E35" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> QRTEA [Member] </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_QRTEAMember" xlink:label="loc_qvc_QRTEAMember_9CD99895F85107C61F178211927F5E35" xlink:type="locator"/>
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<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_7BCE5838B170740C7630821192809F78_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_7BCE5838B170740C7630821192809F78" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Restricted shares </link:label>
<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_7BCE5838B170740C7630821192809F78_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_7BCE5838B170740C7630821192809F78" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Nonvested, Number of Shares [Roll Forward] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_7BCE5838B170740C7630821192809F78" xlink:type="locator"/>
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<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNonOptionEquityInstrumentsOutstandingNumber_39750494A6632367578282119280D4CB_periodStartLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNonOptionEquityInstrumentsOutstandingNumber_39750494A6632367578282119280D4CB" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US"> Outstanding at beginning of the year (in shares) </link:label>
<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNonOptionEquityInstrumentsOutstandingNumber_39750494A6632367578282119280D4CB_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNonOptionEquityInstrumentsOutstandingNumber_39750494A6632367578282119280D4CB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Non-Option Equity Instruments, Outstanding, Number </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNonOptionEquityInstrumentsOutstandingNumber" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNonOptionEquityInstrumentsOutstandingNumber_39750494A6632367578282119280D4CB" xlink:type="locator"/>
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<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNonOptionEquityInstrumentsGranted_08CE3BE337AF1675A01382119280F9BA_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNonOptionEquityInstrumentsGranted_08CE3BE337AF1675A01382119280F9BA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Granted (in shares) </link:label>
<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNonOptionEquityInstrumentsGranted_08CE3BE337AF1675A01382119280F9BA_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNonOptionEquityInstrumentsGranted_08CE3BE337AF1675A01382119280F9BA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Non-Option Equity Instruments, Granted </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNonOptionEquityInstrumentsGranted" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNonOptionEquityInstrumentsGranted_08CE3BE337AF1675A01382119280F9BA" xlink:type="locator"/>
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<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_FE259B722F3CFA4261428211972B49EE_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_FE259B722F3CFA4261428211972B49EE" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US"> Vested </link:label>
<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_FE259B722F3CFA4261428211972B49EE_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_FE259B722F3CFA4261428211972B49EE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Vested in Period </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_FE259B722F3CFA4261428211972B49EE" xlink:type="locator"/>
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<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_73AE2CE5F74153A8CB0A82119280FF55_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_73AE2CE5F74153A8CB0A82119280FF55" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US"> Forfeited (in shares) </link:label>
<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_73AE2CE5F74153A8CB0A82119280FF55_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_73AE2CE5F74153A8CB0A82119280FF55" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Forfeited in Period </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_73AE2CE5F74153A8CB0A82119280FF55" xlink:type="locator"/>
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<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNonOptionEquityInstrumentsOutstandingNumber_DD79BD4603581835FBDE821192816749_periodEndLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNonOptionEquityInstrumentsOutstandingNumber_DD79BD4603581835FBDE821192816749" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US"> Outstanding at end of the year (in shares) </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNonOptionEquityInstrumentsOutstandingNumber" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNonOptionEquityInstrumentsOutstandingNumber_DD79BD4603581835FBDE821192816749" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNonOptionEquityInstrumentsOutstandingNumber_DD79BD4603581835FBDE821192816749" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNonOptionEquityInstrumentsOutstandingNumber_DD79BD4603581835FBDE821192816749" xlink:type="arc"/>
<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward_6276485765DF293D7DEC821192811A1C_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward_6276485765DF293D7DEC821192811A1C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Weighted average grant fair value </link:label>
<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward_6276485765DF293D7DEC821192811A1C_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward_6276485765DF293D7DEC821192811A1C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Nonvested, Weighted Average Grant Date Fair Value [Abstract] </link:label>
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<link:label id="lab_qvc_SharebasedCompensationArrangementbySharebasedPaymentAwardNonOptionEquityInstrumentsOutstandingNumberWeightedAvgGrantDateFairValue_E135271B54A08CE884A7821192818DEA_periodStartLabel_en-US" xlink:label="lab_qvc_SharebasedCompensationArrangementbySharebasedPaymentAwardNonOptionEquityInstrumentsOutstandingNumberWeightedAvgGrantDateFairValue_E135271B54A08CE884A7821192818DEA" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US"> Outstanding at beginning of the year (in dollars per share) </link:label>
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<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsAndMethodologyAbstract_0A53FAF07992B8D358CED6B7B4D18BB1_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsAndMethodologyAbstract_0A53FAF07992B8D358CED6B7B4D18BB1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Black- Scholes option pricing model valuation assumptions </link:label>
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<link:label id="lab_us-gaap_Assets_C3F33072AE8CDF96A776456E5DFFCABD_terseLabel_en-US" xlink:label="lab_us-gaap_Assets_C3F33072AE8CDF96A776456E5DFFCABD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Total assets </link:label>
<link:label id="lab_us-gaap_Assets_C3F33072AE8CDF96A776456E5DFFCABD_label_en-US" xlink:label="lab_us-gaap_Assets_C3F33072AE8CDF96A776456E5DFFCABD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Assets </link:label>
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<link:label id="lab_us-gaap_AccountingPoliciesAbstract_77CF0204C0E252616589D6B7B4477CB6_label_en-US" xlink:label="lab_us-gaap_AccountingPoliciesAbstract_77CF0204C0E252616589D6B7B4477CB6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Accounting Policies [Abstract] </link:label>
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<link:label id="lab_us-gaap_MovementInValuationAllowancesAndReservesRollForward_84C1A7EDFF302AADC475D6B7B448EF93_terseLabel_en-US" xlink:label="lab_us-gaap_MovementInValuationAllowancesAndReservesRollForward_84C1A7EDFF302AADC475D6B7B448EF93" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> SEC Schedule, 12-09, Movement in Valuation Allowances and Reserves [Roll Forward] </link:label>
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<link:label id="lab_us-gaap_CompensationAndRetirementDisclosureAbstract_A5626EE53E998AE63890D6B7B6047228_label_en-US" xlink:label="lab_us-gaap_CompensationAndRetirementDisclosureAbstract_A5626EE53E998AE63890D6B7B6047228" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Retirement Benefits [Abstract] </link:label>
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<link:label id="lab_dei_EntityShellCompany_B0D12162E8303C3363107E91EF527011_label_en-US" xlink:label="lab_dei_EntityShellCompany_B0D12162E8303C3363107E91EF527011" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Entity Shell Company </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2018/dei-2018-01-31.xsd#dei_EntityShellCompany" xlink:label="loc_dei_EntityShellCompany_B0D12162E8303C3363107E91EF527011" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityShellCompany_B0D12162E8303C3363107E91EF527011" xlink:to="lab_dei_EntityShellCompany_B0D12162E8303C3363107E91EF527011" xlink:type="arc"/>
<link:label id="lab_dei_EntitySmallBusiness_AE3D5D84EA49B4EA5E087E938DF747AB_terseLabel_en-US" xlink:label="lab_dei_EntitySmallBusiness_AE3D5D84EA49B4EA5E087E938DF747AB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Entity Small Business </link:label>
<link:label id="lab_dei_EntitySmallBusiness_AE3D5D84EA49B4EA5E087E938DF747AB_label_en-US" xlink:label="lab_dei_EntitySmallBusiness_AE3D5D84EA49B4EA5E087E938DF747AB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Entity Small Business </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2018/dei-2018-01-31.xsd#dei_EntitySmallBusiness" xlink:label="loc_dei_EntitySmallBusiness_AE3D5D84EA49B4EA5E087E938DF747AB" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntitySmallBusiness_AE3D5D84EA49B4EA5E087E938DF747AB" xlink:to="lab_dei_EntitySmallBusiness_AE3D5D84EA49B4EA5E087E938DF747AB" xlink:type="arc"/>
<link:label id="lab_dei_EntityEmergingGrowthCompany_2A2DC8699419256D66847E93CACC846A_terseLabel_en-US" xlink:label="lab_dei_EntityEmergingGrowthCompany_2A2DC8699419256D66847E93CACC846A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Entity Emerging Growth Company </link:label>
<link:label id="lab_dei_EntityEmergingGrowthCompany_2A2DC8699419256D66847E93CACC846A_label_en-US" xlink:label="lab_dei_EntityEmergingGrowthCompany_2A2DC8699419256D66847E93CACC846A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Entity Emerging Growth Company </link:label>
<link:loc xlink:href="https://xbrl.sec.gov/dei/2018/dei-2018-01-31.xsd#dei_EntityEmergingGrowthCompany" xlink:label="loc_dei_EntityEmergingGrowthCompany_2A2DC8699419256D66847E93CACC846A" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityEmergingGrowthCompany_2A2DC8699419256D66847E93CACC846A" xlink:to="lab_dei_EntityEmergingGrowthCompany_2A2DC8699419256D66847E93CACC846A" xlink:type="arc"/>
<link:label id="lab_us-gaap_DefinedContributionPlanCostRecognized_EAE6B67561070883BEB3D6B7B31E6444_terseLabel_en-US" xlink:label="lab_us-gaap_DefinedContributionPlanCostRecognized_EAE6B67561070883BEB3D6B7B31E6444" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Cash contributions to defined contribution plans </link:label>
<link:label id="lab_us-gaap_DefinedContributionPlanCostRecognized_EAE6B67561070883BEB3D6B7B31E6444_label_en-US" xlink:label="lab_us-gaap_DefinedContributionPlanCostRecognized_EAE6B67561070883BEB3D6B7B31E6444" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Defined Contribution Plan, Cost </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_DefinedContributionPlanCostRecognized" xlink:label="loc_us-gaap_DefinedContributionPlanCostRecognized_EAE6B67561070883BEB3D6B7B31E6444" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DefinedContributionPlanCostRecognized_EAE6B67561070883BEB3D6B7B31E6444" xlink:to="lab_us-gaap_DefinedContributionPlanCostRecognized_EAE6B67561070883BEB3D6B7B31E6444" xlink:type="arc"/>
<link:label id="lab_us-gaap_ScheduleOfAccruedLiabilitiesTableTextBlock_D280F942E4F42A519946D6B7B3C9B6C8_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfAccruedLiabilitiesTableTextBlock_D280F942E4F42A519946D6B7B3C9B6C8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Schedule of accrued liabilities </link:label>
<link:label id="lab_us-gaap_ScheduleOfAccruedLiabilitiesTableTextBlock_D280F942E4F42A519946D6B7B3C9B6C8_label_en-US" xlink:label="lab_us-gaap_ScheduleOfAccruedLiabilitiesTableTextBlock_D280F942E4F42A519946D6B7B3C9B6C8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Schedule of Accrued Liabilities [Table Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ScheduleOfAccruedLiabilitiesTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfAccruedLiabilitiesTableTextBlock_D280F942E4F42A519946D6B7B3C9B6C8" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfAccruedLiabilitiesTableTextBlock_D280F942E4F42A519946D6B7B3C9B6C8" xlink:to="lab_us-gaap_ScheduleOfAccruedLiabilitiesTableTextBlock_D280F942E4F42A519946D6B7B3C9B6C8" xlink:type="arc"/>
<link:label id="lab_us-gaap_BusinessDescriptionAndBasisOfPresentationTextBlock_88B2DF69CD9ACDB563C8D6B7B3C76F6E_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessDescriptionAndBasisOfPresentationTextBlock_88B2DF69CD9ACDB563C8D6B7B3C76F6E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Basis of presentation </link:label>
<link:label id="lab_us-gaap_BusinessDescriptionAndBasisOfPresentationTextBlock_88B2DF69CD9ACDB563C8D6B7B3C76F6E_label_en-US" xlink:label="lab_us-gaap_BusinessDescriptionAndBasisOfPresentationTextBlock_88B2DF69CD9ACDB563C8D6B7B3C76F6E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Business Description and Basis of Presentation [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_BusinessDescriptionAndBasisOfPresentationTextBlock" xlink:label="loc_us-gaap_BusinessDescriptionAndBasisOfPresentationTextBlock_88B2DF69CD9ACDB563C8D6B7B3C76F6E" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BusinessDescriptionAndBasisOfPresentationTextBlock_88B2DF69CD9ACDB563C8D6B7B3C76F6E" xlink:to="lab_us-gaap_BusinessDescriptionAndBasisOfPresentationTextBlock_88B2DF69CD9ACDB563C8D6B7B3C76F6E" xlink:type="arc"/>
<link:label id="lab_us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_13F2035BA7127CE10B3477A3FA2AF746_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_13F2035BA7127CE10B3477A3FA2AF746" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Schedule of property and equipment </link:label>
<link:label id="lab_us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_13F2035BA7127CE10B3477A3FA2AF746_label_en-US" xlink:label="lab_us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_13F2035BA7127CE10B3477A3FA2AF746" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Property, Plant and Equipment [Table] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ScheduleOfPropertyPlantAndEquipmentTable" xlink:label="loc_us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_13F2035BA7127CE10B3477A3FA2AF746" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_13F2035BA7127CE10B3477A3FA2AF746" xlink:to="lab_us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_13F2035BA7127CE10B3477A3FA2AF746" xlink:type="arc"/>
<link:label id="lab_us-gaap_PropertyPlantAndEquipmentByTypeAxis_5CBCA9191E9D902BAE4677A3FA2C1B96_terseLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentByTypeAxis_5CBCA9191E9D902BAE4677A3FA2C1B96" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Property and Equipment, Type [Axis] </link:label>
<link:label id="lab_us-gaap_PropertyPlantAndEquipmentByTypeAxis_5CBCA9191E9D902BAE4677A3FA2C1B96_label_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentByTypeAxis_5CBCA9191E9D902BAE4677A3FA2C1B96" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Property, Plant and Equipment, Type [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_PropertyPlantAndEquipmentByTypeAxis" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentByTypeAxis_5CBCA9191E9D902BAE4677A3FA2C1B96" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentByTypeAxis_5CBCA9191E9D902BAE4677A3FA2C1B96" xlink:to="lab_us-gaap_PropertyPlantAndEquipmentByTypeAxis_5CBCA9191E9D902BAE4677A3FA2C1B96" xlink:type="arc"/>
<link:label id="lab_us-gaap_PropertyPlantAndEquipmentTypeDomain_C36F762C10F8976DD75D77A3FA2C1C53_terseLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentTypeDomain_C36F762C10F8976DD75D77A3FA2C1C53" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Property and Equipment, Type [Domain] </link:label>
<link:label id="lab_us-gaap_PropertyPlantAndEquipmentTypeDomain_C36F762C10F8976DD75D77A3FA2C1C53_label_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentTypeDomain_C36F762C10F8976DD75D77A3FA2C1C53" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Property, Plant and Equipment, Type [Domain] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_PropertyPlantAndEquipmentTypeDomain" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_C36F762C10F8976DD75D77A3FA2C1C53" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_C36F762C10F8976DD75D77A3FA2C1C53" xlink:to="lab_us-gaap_PropertyPlantAndEquipmentTypeDomain_C36F762C10F8976DD75D77A3FA2C1C53" xlink:type="arc"/>
<link:label id="lab_us-gaap_LandMember_8780D8EF65081CA68C7D77A3FA2C87C2_terseLabel_en-US" xlink:label="lab_us-gaap_LandMember_8780D8EF65081CA68C7D77A3FA2C87C2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Land </link:label>
<link:label id="lab_us-gaap_LandMember_8780D8EF65081CA68C7D77A3FA2C87C2_label_en-US" xlink:label="lab_us-gaap_LandMember_8780D8EF65081CA68C7D77A3FA2C87C2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Land [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_LandMember" xlink:label="loc_us-gaap_LandMember_8780D8EF65081CA68C7D77A3FA2C87C2" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LandMember_8780D8EF65081CA68C7D77A3FA2C87C2" xlink:to="lab_us-gaap_LandMember_8780D8EF65081CA68C7D77A3FA2C87C2" xlink:type="arc"/>
<link:label id="lab_us-gaap_BuildingAndBuildingImprovementsMember_3354EFF008F3077AF49277A3FA2CE9B7_terseLabel_en-US" xlink:label="lab_us-gaap_BuildingAndBuildingImprovementsMember_3354EFF008F3077AF49277A3FA2CE9B7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Buildings and improvements </link:label>
<link:label id="lab_us-gaap_BuildingAndBuildingImprovementsMember_3354EFF008F3077AF49277A3FA2CE9B7_label_en-US" xlink:label="lab_us-gaap_BuildingAndBuildingImprovementsMember_3354EFF008F3077AF49277A3FA2CE9B7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Building and Building Improvements [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_BuildingAndBuildingImprovementsMember" xlink:label="loc_us-gaap_BuildingAndBuildingImprovementsMember_3354EFF008F3077AF49277A3FA2CE9B7" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BuildingAndBuildingImprovementsMember_3354EFF008F3077AF49277A3FA2CE9B7" xlink:to="lab_us-gaap_BuildingAndBuildingImprovementsMember_3354EFF008F3077AF49277A3FA2CE9B7" xlink:type="arc"/>
<link:label id="lab_qvc_FurnitureFixturesandOtherEquipmentMember_5FB227CFCD4204BCB95977A3FA2D3BAB_terseLabel_en-US" xlink:label="lab_qvc_FurnitureFixturesandOtherEquipmentMember_5FB227CFCD4204BCB95977A3FA2D3BAB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Furniture and other equipment </link:label>
<link:label id="lab_qvc_FurnitureFixturesandOtherEquipmentMember_5FB227CFCD4204BCB95977A3FA2D3BAB_label_en-US" xlink:label="lab_qvc_FurnitureFixturesandOtherEquipmentMember_5FB227CFCD4204BCB95977A3FA2D3BAB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Furniture, Fixtures, and Other Equipment [Member] </link:label>
<link:label id="lab_qvc_FurnitureFixturesandOtherEquipmentMember_5FB227CFCD4204BCB95977A3FA2D3BAB_documentation_en-US" xlink:label="lab_qvc_FurnitureFixturesandOtherEquipmentMember_5FB227CFCD4204BCB95977A3FA2D3BAB" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Furniture, Fixtures, and Other Equipment [Member] </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_FurnitureFixturesandOtherEquipmentMember" xlink:label="loc_qvc_FurnitureFixturesandOtherEquipmentMember_5FB227CFCD4204BCB95977A3FA2D3BAB" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_FurnitureFixturesandOtherEquipmentMember_5FB227CFCD4204BCB95977A3FA2D3BAB" xlink:to="lab_qvc_FurnitureFixturesandOtherEquipmentMember_5FB227CFCD4204BCB95977A3FA2D3BAB" xlink:type="arc"/>
<link:label id="lab_qvc_BroadcastEquipmentMember_1F10720E23C49148975177A3FA2D5E24_terseLabel_en-US" xlink:label="lab_qvc_BroadcastEquipmentMember_1F10720E23C49148975177A3FA2D5E24" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Broadcast equipment </link:label>
<link:label id="lab_qvc_BroadcastEquipmentMember_1F10720E23C49148975177A3FA2D5E24_label_en-US" xlink:label="lab_qvc_BroadcastEquipmentMember_1F10720E23C49148975177A3FA2D5E24" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Broadcast Equipment [Member] </link:label>
<link:label id="lab_qvc_BroadcastEquipmentMember_1F10720E23C49148975177A3FA2D5E24_documentation_en-US" xlink:label="lab_qvc_BroadcastEquipmentMember_1F10720E23C49148975177A3FA2D5E24" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Broadcast Equipment [Member] </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_BroadcastEquipmentMember" xlink:label="loc_qvc_BroadcastEquipmentMember_1F10720E23C49148975177A3FA2D5E24" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_BroadcastEquipmentMember_1F10720E23C49148975177A3FA2D5E24" xlink:to="lab_qvc_BroadcastEquipmentMember_1F10720E23C49148975177A3FA2D5E24" xlink:type="arc"/>
<link:label id="lab_us-gaap_ComputerEquipmentMember_955486D07AA65F43E44377A3FA2D46AD_terseLabel_en-US" xlink:label="lab_us-gaap_ComputerEquipmentMember_955486D07AA65F43E44377A3FA2D46AD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Computer equipment </link:label>
<link:label id="lab_us-gaap_ComputerEquipmentMember_955486D07AA65F43E44377A3FA2D46AD_label_en-US" xlink:label="lab_us-gaap_ComputerEquipmentMember_955486D07AA65F43E44377A3FA2D46AD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Computer Equipment [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ComputerEquipmentMember" xlink:label="loc_us-gaap_ComputerEquipmentMember_955486D07AA65F43E44377A3FA2D46AD" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ComputerEquipmentMember_955486D07AA65F43E44377A3FA2D46AD" xlink:to="lab_us-gaap_ComputerEquipmentMember_955486D07AA65F43E44377A3FA2D46AD" xlink:type="arc"/>
<link:label id="lab_qvc_TranspondersMember_5576806B4A16CDCA7BB577A3FA2D342C_terseLabel_en-US" xlink:label="lab_qvc_TranspondersMember_5576806B4A16CDCA7BB577A3FA2D342C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Transponders and terrestrial transmitter (note 9) </link:label>
<link:label id="lab_qvc_TranspondersMember_5576806B4A16CDCA7BB577A3FA2D342C_label_en-US" xlink:label="lab_qvc_TranspondersMember_5576806B4A16CDCA7BB577A3FA2D342C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Transponders [Member] </link:label>
<link:label id="lab_qvc_TranspondersMember_5576806B4A16CDCA7BB577A3FA2D342C_documentation_en-US" xlink:label="lab_qvc_TranspondersMember_5576806B4A16CDCA7BB577A3FA2D342C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Transponders [Member] </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_TranspondersMember" xlink:label="loc_qvc_TranspondersMember_5576806B4A16CDCA7BB577A3FA2D342C" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_TranspondersMember_5576806B4A16CDCA7BB577A3FA2D342C" xlink:to="lab_qvc_TranspondersMember_5576806B4A16CDCA7BB577A3FA2D342C" xlink:type="arc"/>
<link:label id="lab_us-gaap_AssetUnderConstructionMember_9A36F82ED4FE0EBBCB4877A3FA2D67C6_terseLabel_en-US" xlink:label="lab_us-gaap_AssetUnderConstructionMember_9A36F82ED4FE0EBBCB4877A3FA2D67C6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Projects in progress </link:label>
<link:label id="lab_us-gaap_AssetUnderConstructionMember_9A36F82ED4FE0EBBCB4877A3FA2D67C6_label_en-US" xlink:label="lab_us-gaap_AssetUnderConstructionMember_9A36F82ED4FE0EBBCB4877A3FA2D67C6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Asset under Construction [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_AssetUnderConstructionMember" xlink:label="loc_us-gaap_AssetUnderConstructionMember_9A36F82ED4FE0EBBCB4877A3FA2D67C6" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AssetUnderConstructionMember_9A36F82ED4FE0EBBCB4877A3FA2D67C6" xlink:to="lab_us-gaap_AssetUnderConstructionMember_9A36F82ED4FE0EBBCB4877A3FA2D67C6" xlink:type="arc"/>
<link:label id="lab_us-gaap_PropertyPlantAndEquipmentLineItems_831803C42439A11CA8DE77A3FA2EF3B6_terseLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentLineItems_831803C42439A11CA8DE77A3FA2EF3B6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Property and equipment [Line Items] </link:label>
<link:label id="lab_us-gaap_PropertyPlantAndEquipmentLineItems_831803C42439A11CA8DE77A3FA2EF3B6_label_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentLineItems_831803C42439A11CA8DE77A3FA2EF3B6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Property, Plant and Equipment [Line Items] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_PropertyPlantAndEquipmentLineItems" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentLineItems_831803C42439A11CA8DE77A3FA2EF3B6" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentLineItems_831803C42439A11CA8DE77A3FA2EF3B6" xlink:to="lab_us-gaap_PropertyPlantAndEquipmentLineItems_831803C42439A11CA8DE77A3FA2EF3B6" xlink:type="arc"/>
<link:label id="lab_us-gaap_PropertyPlantAndEquipmentNetByTypeAbstract_7EAA2A63305987FE502677A3FA2F14FD_label_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentNetByTypeAbstract_7EAA2A63305987FE502677A3FA2F14FD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Property, Plant and Equipment, Net, by Type [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_PropertyPlantAndEquipmentNetByTypeAbstract" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentNetByTypeAbstract_7EAA2A63305987FE502677A3FA2F14FD" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentNetByTypeAbstract_7EAA2A63305987FE502677A3FA2F14FD" xlink:to="lab_us-gaap_PropertyPlantAndEquipmentNetByTypeAbstract_7EAA2A63305987FE502677A3FA2F14FD" xlink:type="arc"/>
<link:label id="lab_us-gaap_PropertyPlantAndEquipmentGross_08C72B046CB2ECC24EDE77A3FA2F6EE0_terseLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentGross_08C72B046CB2ECC24EDE77A3FA2F6EE0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Property and equipment, gross </link:label>
<link:label id="lab_us-gaap_PropertyPlantAndEquipmentGross_08C72B046CB2ECC24EDE77A3FA2F6EE0_label_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentGross_08C72B046CB2ECC24EDE77A3FA2F6EE0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Property, Plant and Equipment, Gross </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_PropertyPlantAndEquipmentGross" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentGross_08C72B046CB2ECC24EDE77A3FA2F6EE0" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentGross_08C72B046CB2ECC24EDE77A3FA2F6EE0" xlink:to="lab_us-gaap_PropertyPlantAndEquipmentGross_08C72B046CB2ECC24EDE77A3FA2F6EE0" xlink:type="arc"/>
<link:label id="lab_us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_F013380268D0AF895BE977A3FA2F8A4B_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_F013380268D0AF895BE977A3FA2F8A4B" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US"> Less: accumulated depreciation </link:label>
<link:label id="lab_us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_F013380268D0AF895BE977A3FA2F8A4B_label_en-US" xlink:label="lab_us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_F013380268D0AF895BE977A3FA2F8A4B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Accumulated Depreciation, Depletion and Amortization, Property, Plant, and Equipment </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment" xlink:label="loc_us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_F013380268D0AF895BE977A3FA2F8A4B" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_F013380268D0AF895BE977A3FA2F8A4B" xlink:to="lab_us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_F013380268D0AF895BE977A3FA2F8A4B" xlink:type="arc"/>
<link:label id="lab_us-gaap_PropertyPlantAndEquipmentNet_29F8EF7D3F3B96FED9AF77A3FA2FC5DE_totalLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentNet_29F8EF7D3F3B96FED9AF77A3FA2FC5DE" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US"> Property and equipment, net </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_PropertyPlantAndEquipmentNet" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentNet_29F8EF7D3F3B96FED9AF77A3FA2FC5DE" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentNet_29F8EF7D3F3B96FED9AF77A3FA2FC5DE" xlink:to="lab_us-gaap_PropertyPlantAndEquipmentNet_29F8EF7D3F3B96FED9AF77A3FA2FC5DE" xlink:type="arc"/>
<link:label id="lab_us-gaap_PropertyPlantAndEquipmentUsefulLife_EA448BEB89CC507FFE6E77A3FA309755_terseLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentUsefulLife_EA448BEB89CC507FFE6E77A3FA309755" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Property, Plant and Equipment, Useful Life </link:label>
<link:label id="lab_us-gaap_PropertyPlantAndEquipmentUsefulLife_EA448BEB89CC507FFE6E77A3FA309755_label_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentUsefulLife_EA448BEB89CC507FFE6E77A3FA309755" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Property, Plant and Equipment, Useful Life </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_PropertyPlantAndEquipmentUsefulLife" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentUsefulLife_EA448BEB89CC507FFE6E77A3FA309755" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentUsefulLife_EA448BEB89CC507FFE6E77A3FA309755" xlink:to="lab_us-gaap_PropertyPlantAndEquipmentUsefulLife_EA448BEB89CC507FFE6E77A3FA309755" xlink:type="arc"/>
<link:label id="lab_us-gaap_PropertyPlantAndEquipmentDisposals_BFD38153888AF3CC989B77A3FA308F4F_terseLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentDisposals_BFD38153888AF3CC989B77A3FA308F4F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Property and equipment, disposals </link:label>
<link:label id="lab_us-gaap_PropertyPlantAndEquipmentDisposals_BFD38153888AF3CC989B77A3FA308F4F_label_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentDisposals_BFD38153888AF3CC989B77A3FA308F4F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Property, Plant and Equipment, Disposals </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_PropertyPlantAndEquipmentDisposals" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentDisposals_BFD38153888AF3CC989B77A3FA308F4F" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentDisposals_BFD38153888AF3CC989B77A3FA308F4F" xlink:to="lab_us-gaap_PropertyPlantAndEquipmentDisposals_BFD38153888AF3CC989B77A3FA308F4F" xlink:type="arc"/>
<link:label id="lab_us-gaap_ScheduleOfFairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisTableTextBlock_7CEF3A064B23539E3469D6B7B34CF9BB_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfFairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisTableTextBlock_7CEF3A064B23539E3469D6B7B34CF9BB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Schedule of fair value, assets and liabilities measured on recurring basis </link:label>
<link:label id="lab_us-gaap_ScheduleOfFairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisTableTextBlock_7CEF3A064B23539E3469D6B7B34CF9BB_label_en-US" xlink:label="lab_us-gaap_ScheduleOfFairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisTableTextBlock_7CEF3A064B23539E3469D6B7B34CF9BB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Schedule of Fair Value, Assets and Liabilities Measured on Recurring Basis [Table Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ScheduleOfFairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfFairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisTableTextBlock_7CEF3A064B23539E3469D6B7B34CF9BB" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfFairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisTableTextBlock_7CEF3A064B23539E3469D6B7B34CF9BB" xlink:to="lab_us-gaap_ScheduleOfFairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisTableTextBlock_7CEF3A064B23539E3469D6B7B34CF9BB" xlink:type="arc"/>
<link:label id="lab_us-gaap_NewAccountingPronouncementEarlyAdoptionAxis_F62AD6C145386D85A7C17DDC16B88430_terseLabel_en-US" xlink:label="lab_us-gaap_NewAccountingPronouncementEarlyAdoptionAxis_F62AD6C145386D85A7C17DDC16B88430" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> New Accounting Pronouncement, Early Adoption [Axis] </link:label>
<link:label id="lab_us-gaap_NewAccountingPronouncementEarlyAdoptionAxis_F62AD6C145386D85A7C17DDC16B88430_label_en-US" xlink:label="lab_us-gaap_NewAccountingPronouncementEarlyAdoptionAxis_F62AD6C145386D85A7C17DDC16B88430" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> New Accounting Pronouncement, Early Adoption [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_NewAccountingPronouncementEarlyAdoptionAxis" xlink:label="loc_us-gaap_NewAccountingPronouncementEarlyAdoptionAxis_F62AD6C145386D85A7C17DDC16B88430" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NewAccountingPronouncementEarlyAdoptionAxis_F62AD6C145386D85A7C17DDC16B88430" xlink:to="lab_us-gaap_NewAccountingPronouncementEarlyAdoptionAxis_F62AD6C145386D85A7C17DDC16B88430" xlink:type="arc"/>
<link:label id="lab_us-gaap_NewAccountingPrinciplesEarlyAdoptionMember_82EA5423DB4E12AD36C77DDC16B8097F_terseLabel_en-US" xlink:label="lab_us-gaap_NewAccountingPrinciplesEarlyAdoptionMember_82EA5423DB4E12AD36C77DDC16B8097F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> New Accounting Principles, Early Adoption [Domain] </link:label>
<link:label id="lab_us-gaap_NewAccountingPrinciplesEarlyAdoptionMember_82EA5423DB4E12AD36C77DDC16B8097F_label_en-US" xlink:label="lab_us-gaap_NewAccountingPrinciplesEarlyAdoptionMember_82EA5423DB4E12AD36C77DDC16B8097F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> New Accounting Principles, Early Adoption [Domain] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_NewAccountingPrinciplesEarlyAdoptionMember" xlink:label="loc_us-gaap_NewAccountingPrinciplesEarlyAdoptionMember_82EA5423DB4E12AD36C77DDC16B8097F" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NewAccountingPrinciplesEarlyAdoptionMember_82EA5423DB4E12AD36C77DDC16B8097F" xlink:to="lab_us-gaap_NewAccountingPrinciplesEarlyAdoptionMember_82EA5423DB4E12AD36C77DDC16B8097F" xlink:type="arc"/>
<link:label id="lab_us-gaap_PaymentsToAcquireInterestInSubsidiariesAndAffiliates_452CA9AF4E4DCED6B2EF7DDC16BA611D_terseLabel_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireInterestInSubsidiariesAndAffiliates_452CA9AF4E4DCED6B2EF7DDC16BA611D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Payments to Acquire Interest in Subsidiaries and Affiliates </link:label>
<link:label id="lab_us-gaap_PaymentsToAcquireInterestInSubsidiariesAndAffiliates_452CA9AF4E4DCED6B2EF7DDC16BA611D_label_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireInterestInSubsidiariesAndAffiliates_452CA9AF4E4DCED6B2EF7DDC16BA611D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Payments to Acquire Interest in Subsidiaries and Affiliates </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_PaymentsToAcquireInterestInSubsidiariesAndAffiliates" xlink:label="loc_us-gaap_PaymentsToAcquireInterestInSubsidiariesAndAffiliates_452CA9AF4E4DCED6B2EF7DDC16BA611D" xlink:type="locator"/>
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<link:label id="lab_us-gaap_AdvertisingExpense_BA2D4FE6DBBF56DDD46D7DDC16BA3ADE_terseLabel_en-US" xlink:label="lab_us-gaap_AdvertisingExpense_BA2D4FE6DBBF56DDD46D7DDC16BA3ADE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Advertising Expense </link:label>
<link:label id="lab_us-gaap_AdvertisingExpense_BA2D4FE6DBBF56DDD46D7DDC16BA3ADE_label_en-US" xlink:label="lab_us-gaap_AdvertisingExpense_BA2D4FE6DBBF56DDD46D7DDC16BA3ADE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Advertising Expense </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_AdvertisingExpense" xlink:label="loc_us-gaap_AdvertisingExpense_BA2D4FE6DBBF56DDD46D7DDC16BA3ADE" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AdvertisingExpense_BA2D4FE6DBBF56DDD46D7DDC16BA3ADE" xlink:to="lab_us-gaap_AdvertisingExpense_BA2D4FE6DBBF56DDD46D7DDC16BA3ADE" xlink:type="arc"/>
<link:label id="lab_us-gaap_CashEquivalentsAtCarryingValue_AB2731524827CC64E58D7DDC16BA83DB_terseLabel_en-US" xlink:label="lab_us-gaap_CashEquivalentsAtCarryingValue_AB2731524827CC64E58D7DDC16BA83DB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Cash Equivalents, at Carrying Value </link:label>
<link:label id="lab_us-gaap_CashEquivalentsAtCarryingValue_AB2731524827CC64E58D7DDC16BA83DB_label_en-US" xlink:label="lab_us-gaap_CashEquivalentsAtCarryingValue_AB2731524827CC64E58D7DDC16BA83DB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Cash Equivalents, at Carrying Value </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_CashEquivalentsAtCarryingValue" xlink:label="loc_us-gaap_CashEquivalentsAtCarryingValue_AB2731524827CC64E58D7DDC16BA83DB" xlink:type="locator"/>
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<link:label id="lab_qvc_GuarantorNonGuarantorSubsidiaryFinancialInformationBalanceSheetsCurrentPeriodTableTextBlock_449D4EFFEF442405FC6F7DDC13F53EAE_terseLabel_en-US" xlink:label="lab_qvc_GuarantorNonGuarantorSubsidiaryFinancialInformationBalanceSheetsCurrentPeriodTableTextBlock_449D4EFFEF442405FC6F7DDC13F53EAE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Guarantor Non-guarantor Subsidiary Financial Information, Balance Sheets, Current Period </link:label>
<link:label id="lab_qvc_GuarantorNonGuarantorSubsidiaryFinancialInformationBalanceSheetsCurrentPeriodTableTextBlock_449D4EFFEF442405FC6F7DDC13F53EAE_label_en-US" xlink:label="lab_qvc_GuarantorNonGuarantorSubsidiaryFinancialInformationBalanceSheetsCurrentPeriodTableTextBlock_449D4EFFEF442405FC6F7DDC13F53EAE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Guarantor Non-guarantor Subsidiary Financial Information, Balance Sheets, Current Period [Table Text Block] </link:label>
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<link:label id="lab_qvc_GuarantorNonguarantorSubsidiaryFinancialInformationScheduleofCashFlowsPriorYear2TableTextBlockTableTextBlock_49431F0FE7CA59B8B4F57E1AC535AAFE_label_en-US" xlink:label="lab_qvc_GuarantorNonguarantorSubsidiaryFinancialInformationScheduleofCashFlowsPriorYear2TableTextBlockTableTextBlock_49431F0FE7CA59B8B4F57E1AC535AAFE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Guarantor Non-guarantor Subsidiary Financial Information, Schedule of Cash Flows, Prior Year 2 [Table Text Block] [Table Text Block] </link:label>
<link:label id="lab_qvc_GuarantorNonguarantorSubsidiaryFinancialInformationScheduleofCashFlowsPriorYear2TableTextBlockTableTextBlock_49431F0FE7CA59B8B4F57E1AC535AAFE_documentation_en-US" xlink:label="lab_qvc_GuarantorNonguarantorSubsidiaryFinancialInformationScheduleofCashFlowsPriorYear2TableTextBlockTableTextBlock_49431F0FE7CA59B8B4F57E1AC535AAFE" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> [Table Text Block] for Guarantor Non-guarantor Subsidiary Financial Information, Schedule of Cash Flows, Prior Year 2 [Table Text Block] [Table] </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_GuarantorNonguarantorSubsidiaryFinancialInformationScheduleofCashFlowsPriorYear2TableTextBlockTableTextBlock" xlink:label="loc_qvc_GuarantorNonguarantorSubsidiaryFinancialInformationScheduleofCashFlowsPriorYear2TableTextBlockTableTextBlock_49431F0FE7CA59B8B4F57E1AC535AAFE" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_GuarantorNonguarantorSubsidiaryFinancialInformationScheduleofCashFlowsPriorYear2TableTextBlockTableTextBlock_49431F0FE7CA59B8B4F57E1AC535AAFE" xlink:to="lab_qvc_GuarantorNonguarantorSubsidiaryFinancialInformationScheduleofCashFlowsPriorYear2TableTextBlockTableTextBlock_49431F0FE7CA59B8B4F57E1AC535AAFE" xlink:type="arc"/>
<link:label id="lab_qvc_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTable_FF21B2A8C1AD0105AAED5F6026D71E0B_terseLabel_en-US" xlink:label="lab_qvc_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTable_FF21B2A8C1AD0105AAED5F6026D71E0B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Finite-lived and Indefinite-lived Intangible Assets by Major Class [Table] </link:label>
<link:label id="lab_qvc_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTable_FF21B2A8C1AD0105AAED5F6026D71E0B_label_en-US" xlink:label="lab_qvc_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTable_FF21B2A8C1AD0105AAED5F6026D71E0B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Finite-lived and Indefinite-lived Intangible Assets by Major Class [Table] </link:label>
<link:label id="lab_qvc_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTable_FF21B2A8C1AD0105AAED5F6026D71E0B_documentation_en-US" xlink:label="lab_qvc_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTable_FF21B2A8C1AD0105AAED5F6026D71E0B" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Finite-lived and Indefinite-lived Intangible Assets by Major Class [Table] </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTable" xlink:label="loc_qvc_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTable_FF21B2A8C1AD0105AAED5F6026D71E0B" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTable_FF21B2A8C1AD0105AAED5F6026D71E0B" xlink:to="lab_qvc_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTable_FF21B2A8C1AD0105AAED5F6026D71E0B" xlink:type="arc"/>
<link:label id="lab_qvc_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassAxis_6293DBACDC3A00EA6D195F6028320BCF_terseLabel_en-US" xlink:label="lab_qvc_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassAxis_6293DBACDC3A00EA6D195F6028320BCF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Finite-lived and Indefinite-lived Intangible Assets by Major Class [Axis] </link:label>
<link:label id="lab_qvc_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassAxis_6293DBACDC3A00EA6D195F6028320BCF_label_en-US" xlink:label="lab_qvc_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassAxis_6293DBACDC3A00EA6D195F6028320BCF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Finite-lived and Indefinite-lived Intangible Assets by Major Class [Axis] </link:label>
<link:label id="lab_qvc_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassAxis_6293DBACDC3A00EA6D195F6028320BCF_documentation_en-US" xlink:label="lab_qvc_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassAxis_6293DBACDC3A00EA6D195F6028320BCF" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Finite-lived and Indefinite-lived Intangible Assets by Major Class [Axis] </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassAxis" xlink:label="loc_qvc_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassAxis_6293DBACDC3A00EA6D195F6028320BCF" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassAxis_6293DBACDC3A00EA6D195F6028320BCF" xlink:to="lab_qvc_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassAxis_6293DBACDC3A00EA6D195F6028320BCF" xlink:type="arc"/>
<link:label id="lab_qvc_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassDomain_722437FA632DC8854EE95F6028347540_terseLabel_en-US" xlink:label="lab_qvc_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassDomain_722437FA632DC8854EE95F6028347540" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Finite-lived and Indefinite-lived Intangible Assets by Major Class [Domain] </link:label>
<link:label id="lab_qvc_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassDomain_722437FA632DC8854EE95F6028347540_label_en-US" xlink:label="lab_qvc_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassDomain_722437FA632DC8854EE95F6028347540" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Finite-lived and Indefinite-lived Intangible Assets by Major Class [Domain] </link:label>
<link:label id="lab_qvc_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassDomain_722437FA632DC8854EE95F6028347540_documentation_en-US" xlink:label="lab_qvc_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassDomain_722437FA632DC8854EE95F6028347540" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> [Domain] for Finite-lived and Indefinite-lived Intangible Assets by Major Class [Axis] </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassDomain" xlink:label="loc_qvc_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassDomain_722437FA632DC8854EE95F6028347540" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassDomain_722437FA632DC8854EE95F6028347540" xlink:to="lab_qvc_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassDomain_722437FA632DC8854EE95F6028347540" xlink:type="arc"/>
<link:label id="lab_us-gaap_SoftwareAndSoftwareDevelopmentCostsMember_21EEBFB45ED8A916F3315F6028792683_terseLabel_en-US" xlink:label="lab_us-gaap_SoftwareAndSoftwareDevelopmentCostsMember_21EEBFB45ED8A916F3315F6028792683" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Purchased and internally developed software </link:label>
<link:label id="lab_us-gaap_SoftwareAndSoftwareDevelopmentCostsMember_21EEBFB45ED8A916F3315F6028792683_label_en-US" xlink:label="lab_us-gaap_SoftwareAndSoftwareDevelopmentCostsMember_21EEBFB45ED8A916F3315F6028792683" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Software and Software Development Costs [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_SoftwareAndSoftwareDevelopmentCostsMember" xlink:label="loc_us-gaap_SoftwareAndSoftwareDevelopmentCostsMember_21EEBFB45ED8A916F3315F6028792683" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SoftwareAndSoftwareDevelopmentCostsMember_21EEBFB45ED8A916F3315F6028792683" xlink:to="lab_us-gaap_SoftwareAndSoftwareDevelopmentCostsMember_21EEBFB45ED8A916F3315F6028792683" xlink:type="arc"/>
<link:label id="lab_us-gaap_CustomerListsMember_B06525E7EE7DCE1A2E9A5F60289F0493_terseLabel_en-US" xlink:label="lab_us-gaap_CustomerListsMember_B06525E7EE7DCE1A2E9A5F60289F0493" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Customer Lists [Member] </link:label>
<link:label id="lab_us-gaap_CustomerListsMember_B06525E7EE7DCE1A2E9A5F60289F0493_label_en-US" xlink:label="lab_us-gaap_CustomerListsMember_B06525E7EE7DCE1A2E9A5F60289F0493" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Customer Lists [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_CustomerListsMember" xlink:label="loc_us-gaap_CustomerListsMember_B06525E7EE7DCE1A2E9A5F60289F0493" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CustomerListsMember_B06525E7EE7DCE1A2E9A5F60289F0493" xlink:to="lab_us-gaap_CustomerListsMember_B06525E7EE7DCE1A2E9A5F60289F0493" xlink:type="arc"/>
<link:label id="lab_us-gaap_DebtMember_2630E774AE64E836D16D5F6028C01BBC_terseLabel_en-US" xlink:label="lab_us-gaap_DebtMember_2630E774AE64E836D16D5F6028C01BBC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Debt [Member] </link:label>
<link:label id="lab_us-gaap_DebtMember_2630E774AE64E836D16D5F6028C01BBC_label_en-US" xlink:label="lab_us-gaap_DebtMember_2630E774AE64E836D16D5F6028C01BBC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Debt [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_DebtMember" xlink:label="loc_us-gaap_DebtMember_2630E774AE64E836D16D5F6028C01BBC" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtMember_2630E774AE64E836D16D5F6028C01BBC" xlink:to="lab_us-gaap_DebtMember_2630E774AE64E836D16D5F6028C01BBC" xlink:type="arc"/>
<link:label id="lab_us-gaap_OtherIntangibleAssetsMember_4C7BFC1BE128D7AADE375F6028E8E688_terseLabel_en-US" xlink:label="lab_us-gaap_OtherIntangibleAssetsMember_4C7BFC1BE128D7AADE375F6028E8E688" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Other Intangible Assets [Member] </link:label>
<link:label id="lab_us-gaap_OtherIntangibleAssetsMember_4C7BFC1BE128D7AADE375F6028E8E688_label_en-US" xlink:label="lab_us-gaap_OtherIntangibleAssetsMember_4C7BFC1BE128D7AADE375F6028E8E688" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Other Intangible Assets [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_OtherIntangibleAssetsMember" xlink:label="loc_us-gaap_OtherIntangibleAssetsMember_4C7BFC1BE128D7AADE375F6028E8E688" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherIntangibleAssetsMember_4C7BFC1BE128D7AADE375F6028E8E688" xlink:to="lab_us-gaap_OtherIntangibleAssetsMember_4C7BFC1BE128D7AADE375F6028E8E688" xlink:type="arc"/>
<link:label id="lab_qvc_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassLineItems_FD2C3A160DB5A67CAFAA5F6026D717DD_terseLabel_en-US" xlink:label="lab_qvc_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassLineItems_FD2C3A160DB5A67CAFAA5F6026D717DD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Finite-lived and Indefinite-lived Intangible Assets by Major Class [Line Items] </link:label>
<link:label id="lab_qvc_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassLineItems_FD2C3A160DB5A67CAFAA5F6026D717DD_label_en-US" xlink:label="lab_qvc_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassLineItems_FD2C3A160DB5A67CAFAA5F6026D717DD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Finite-lived and Indefinite-lived Intangible Assets by Major Class [Line Items] </link:label>
<link:label id="lab_qvc_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassLineItems_FD2C3A160DB5A67CAFAA5F6026D717DD_documentation_en-US" xlink:label="lab_qvc_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassLineItems_FD2C3A160DB5A67CAFAA5F6026D717DD" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> [Line Items] for Finite-lived and Indefinite-lived Intangible Assets by Major Class [Table] </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassLineItems" xlink:label="loc_qvc_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassLineItems_FD2C3A160DB5A67CAFAA5F6026D717DD" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassLineItems_FD2C3A160DB5A67CAFAA5F6026D717DD" xlink:to="lab_qvc_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassLineItems_FD2C3A160DB5A67CAFAA5F6026D717DD" xlink:type="arc"/>
<link:label id="lab_us-gaap_CapitalizedComputerSoftwareGross_1B0323D59D0A4E87D1225F6026E41EAA_terseLabel_en-US" xlink:label="lab_us-gaap_CapitalizedComputerSoftwareGross_1B0323D59D0A4E87D1225F6026E41EAA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Capitalized Computer Software, Gross </link:label>
<link:label id="lab_us-gaap_CapitalizedComputerSoftwareGross_1B0323D59D0A4E87D1225F6026E41EAA_label_en-US" xlink:label="lab_us-gaap_CapitalizedComputerSoftwareGross_1B0323D59D0A4E87D1225F6026E41EAA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Capitalized Computer Software, Gross </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_CapitalizedComputerSoftwareGross" xlink:label="loc_us-gaap_CapitalizedComputerSoftwareGross_1B0323D59D0A4E87D1225F6026E41EAA" xlink:type="locator"/>
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<link:label id="lab_us-gaap_CapitalizedComputerSoftwareAccumulatedAmortization_8DD5D86CAB2A4DC2E7535F6026F047B9_terseLabel_en-US" xlink:label="lab_us-gaap_CapitalizedComputerSoftwareAccumulatedAmortization_8DD5D86CAB2A4DC2E7535F6026F047B9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Capitalized Computer Software, Accumulated Amortization </link:label>
<link:label id="lab_us-gaap_CapitalizedComputerSoftwareAccumulatedAmortization_8DD5D86CAB2A4DC2E7535F6026F047B9_label_en-US" xlink:label="lab_us-gaap_CapitalizedComputerSoftwareAccumulatedAmortization_8DD5D86CAB2A4DC2E7535F6026F047B9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Capitalized Computer Software, Accumulated Amortization </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_CapitalizedComputerSoftwareAccumulatedAmortization" xlink:label="loc_us-gaap_CapitalizedComputerSoftwareAccumulatedAmortization_8DD5D86CAB2A4DC2E7535F6026F047B9" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CapitalizedComputerSoftwareAccumulatedAmortization_8DD5D86CAB2A4DC2E7535F6026F047B9" xlink:to="lab_us-gaap_CapitalizedComputerSoftwareAccumulatedAmortization_8DD5D86CAB2A4DC2E7535F6026F047B9" xlink:type="arc"/>
<link:label id="lab_us-gaap_CapitalizedComputerSoftwareNet_927CC86BA6D129AAA15C5F6026F9044C_terseLabel_en-US" xlink:label="lab_us-gaap_CapitalizedComputerSoftwareNet_927CC86BA6D129AAA15C5F6026F9044C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Capitalized Computer Software, Net </link:label>
<link:label id="lab_us-gaap_CapitalizedComputerSoftwareNet_927CC86BA6D129AAA15C5F6026F9044C_label_en-US" xlink:label="lab_us-gaap_CapitalizedComputerSoftwareNet_927CC86BA6D129AAA15C5F6026F9044C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Capitalized Computer Software, Net </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_CapitalizedComputerSoftwareNet" xlink:label="loc_us-gaap_CapitalizedComputerSoftwareNet_927CC86BA6D129AAA15C5F6026F9044C" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CapitalizedComputerSoftwareNet_927CC86BA6D129AAA15C5F6026F9044C" xlink:to="lab_us-gaap_CapitalizedComputerSoftwareNet_927CC86BA6D129AAA15C5F6026F9044C" xlink:type="arc"/>
<link:label id="lab_qvc_Remainingweightedaverageyears_1A333E420B0B1D43A41F5F602702A3C1_label_en-US" xlink:label="lab_qvc_Remainingweightedaverageyears_1A333E420B0B1D43A41F5F602702A3C1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Remaining weighted average years </link:label>
<link:label id="lab_qvc_Remainingweightedaverageyears_1A333E420B0B1D43A41F5F602702A3C1_documentation_en-US" xlink:label="lab_qvc_Remainingweightedaverageyears_1A333E420B0B1D43A41F5F602702A3C1" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Remaining weighted average years. </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_Remainingweightedaverageyears" xlink:label="loc_qvc_Remainingweightedaverageyears_1A333E420B0B1D43A41F5F602702A3C1" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_Remainingweightedaverageyears_1A333E420B0B1D43A41F5F602702A3C1" xlink:to="lab_qvc_Remainingweightedaverageyears_1A333E420B0B1D43A41F5F602702A3C1" xlink:type="arc"/>
<link:label id="lab_us-gaap_FiniteLivedCustomerRelationshipsGross_A4DD0D037E2C699BB07D5F60270B09A0_terseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedCustomerRelationshipsGross_A4DD0D037E2C699BB07D5F60270B09A0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Finite-Lived Customer Relationships, Gross </link:label>
<link:label id="lab_us-gaap_FiniteLivedCustomerRelationshipsGross_A4DD0D037E2C699BB07D5F60270B09A0_label_en-US" xlink:label="lab_us-gaap_FiniteLivedCustomerRelationshipsGross_A4DD0D037E2C699BB07D5F60270B09A0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Finite-Lived Customer Relationships, Gross </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_FiniteLivedCustomerRelationshipsGross" xlink:label="loc_us-gaap_FiniteLivedCustomerRelationshipsGross_A4DD0D037E2C699BB07D5F60270B09A0" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedCustomerRelationshipsGross_A4DD0D037E2C699BB07D5F60270B09A0" xlink:to="lab_us-gaap_FiniteLivedCustomerRelationshipsGross_A4DD0D037E2C699BB07D5F60270B09A0" xlink:type="arc"/>
<link:label id="lab_qvc_FiniteLivedCustomerRelationshipsAccumulatedAmortization_E80E7380CD00D34A4FE65F60272C06BD_terseLabel_en-US" xlink:label="lab_qvc_FiniteLivedCustomerRelationshipsAccumulatedAmortization_E80E7380CD00D34A4FE65F60272C06BD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Finite-Lived Customer Relationships, Accumulated Amortization </link:label>
<link:label id="lab_qvc_FiniteLivedCustomerRelationshipsAccumulatedAmortization_E80E7380CD00D34A4FE65F60272C06BD_label_en-US" xlink:label="lab_qvc_FiniteLivedCustomerRelationshipsAccumulatedAmortization_E80E7380CD00D34A4FE65F60272C06BD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Finite-Lived Customer Relationships, Accumulated Amortization </link:label>
<link:label id="lab_qvc_FiniteLivedCustomerRelationshipsAccumulatedAmortization_E80E7380CD00D34A4FE65F60272C06BD_documentation_en-US" xlink:label="lab_qvc_FiniteLivedCustomerRelationshipsAccumulatedAmortization_E80E7380CD00D34A4FE65F60272C06BD" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> For each balance sheet presented, the amount of accumulated amortization for finite-lived customer relationships. </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_FiniteLivedCustomerRelationshipsAccumulatedAmortization" xlink:label="loc_qvc_FiniteLivedCustomerRelationshipsAccumulatedAmortization_E80E7380CD00D34A4FE65F60272C06BD" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_FiniteLivedCustomerRelationshipsAccumulatedAmortization_E80E7380CD00D34A4FE65F60272C06BD" xlink:to="lab_qvc_FiniteLivedCustomerRelationshipsAccumulatedAmortization_E80E7380CD00D34A4FE65F60272C06BD" xlink:type="arc"/>
<link:label id="lab_qvc_Finitelivedcustomerrelationshipsnet_7A31E375F69126CDD30B5F602746A7E5_terseLabel_en-US" xlink:label="lab_qvc_Finitelivedcustomerrelationshipsnet_7A31E375F69126CDD30B5F602746A7E5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Finite lived customer relationships, net </link:label>
<link:label id="lab_qvc_Finitelivedcustomerrelationshipsnet_7A31E375F69126CDD30B5F602746A7E5_label_en-US" xlink:label="lab_qvc_Finitelivedcustomerrelationshipsnet_7A31E375F69126CDD30B5F602746A7E5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Finite lived customer relationships, net </link:label>
<link:label id="lab_qvc_Finitelivedcustomerrelationshipsnet_7A31E375F69126CDD30B5F602746A7E5_documentation_en-US" xlink:label="lab_qvc_Finitelivedcustomerrelationshipsnet_7A31E375F69126CDD30B5F602746A7E5" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Customer relationships net of accumulated amortization as of the balance sheet date to an asset acquired in a business combination representing a favorable existing relationship with customers having a finite beneficial life. </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_Finitelivedcustomerrelationshipsnet" xlink:label="loc_qvc_Finitelivedcustomerrelationshipsnet_7A31E375F69126CDD30B5F602746A7E5" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_Finitelivedcustomerrelationshipsnet_7A31E375F69126CDD30B5F602746A7E5" xlink:to="lab_qvc_Finitelivedcustomerrelationshipsnet_7A31E375F69126CDD30B5F602746A7E5" xlink:type="arc"/>
<link:label id="lab_us-gaap_DeferredFinanceCostsGross_28DBBCE3AEF8EA85C4C75F602761B19E_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredFinanceCostsGross_28DBBCE3AEF8EA85C4C75F602761B19E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Debt Issuance Costs, Gross </link:label>
<link:label id="lab_us-gaap_DeferredFinanceCostsGross_28DBBCE3AEF8EA85C4C75F602761B19E_label_en-US" xlink:label="lab_us-gaap_DeferredFinanceCostsGross_28DBBCE3AEF8EA85C4C75F602761B19E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Debt Issuance Costs, Gross </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_DeferredFinanceCostsGross" xlink:label="loc_us-gaap_DeferredFinanceCostsGross_28DBBCE3AEF8EA85C4C75F602761B19E" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredFinanceCostsGross_28DBBCE3AEF8EA85C4C75F602761B19E" xlink:to="lab_us-gaap_DeferredFinanceCostsGross_28DBBCE3AEF8EA85C4C75F602761B19E" xlink:type="arc"/>
<link:label id="lab_us-gaap_AccumulatedAmortizationDeferredFinanceCosts_393928BC4D6F01D5BD2D5F60277B3C48_terseLabel_en-US" xlink:label="lab_us-gaap_AccumulatedAmortizationDeferredFinanceCosts_393928BC4D6F01D5BD2D5F60277B3C48" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Accumulated Amortization, Debt Issuance Costs </link:label>
<link:label id="lab_us-gaap_AccumulatedAmortizationDeferredFinanceCosts_393928BC4D6F01D5BD2D5F60277B3C48_label_en-US" xlink:label="lab_us-gaap_AccumulatedAmortizationDeferredFinanceCosts_393928BC4D6F01D5BD2D5F60277B3C48" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Accumulated Amortization, Debt Issuance Costs </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_AccumulatedAmortizationDeferredFinanceCosts" xlink:label="loc_us-gaap_AccumulatedAmortizationDeferredFinanceCosts_393928BC4D6F01D5BD2D5F60277B3C48" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccumulatedAmortizationDeferredFinanceCosts_393928BC4D6F01D5BD2D5F60277B3C48" xlink:to="lab_us-gaap_AccumulatedAmortizationDeferredFinanceCosts_393928BC4D6F01D5BD2D5F60277B3C48" xlink:type="arc"/>
<link:label id="lab_us-gaap_DeferredFinanceCostsNet_7051F075E21073B1CF135F602796C9B2_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredFinanceCostsNet_7051F075E21073B1CF135F602796C9B2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Debt Issuance Costs, Net </link:label>
<link:label id="lab_us-gaap_DeferredFinanceCostsNet_7051F075E21073B1CF135F602796C9B2_label_en-US" xlink:label="lab_us-gaap_DeferredFinanceCostsNet_7051F075E21073B1CF135F602796C9B2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Debt Issuance Costs, Net </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_DeferredFinanceCostsNet" xlink:label="loc_us-gaap_DeferredFinanceCostsNet_7051F075E21073B1CF135F602796C9B2" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredFinanceCostsNet_7051F075E21073B1CF135F602796C9B2" xlink:to="lab_us-gaap_DeferredFinanceCostsNet_7051F075E21073B1CF135F602796C9B2" xlink:type="arc"/>
<link:label id="lab_us-gaap_IndefiniteLivedTradeNames_140EB2251EB7B13AE0005F6027B66CF0_terseLabel_en-US" xlink:label="lab_us-gaap_IndefiniteLivedTradeNames_140EB2251EB7B13AE0005F6027B66CF0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Indefinite-Lived Trade Names </link:label>
<link:label id="lab_us-gaap_IndefiniteLivedTradeNames_140EB2251EB7B13AE0005F6027B66CF0_label_en-US" xlink:label="lab_us-gaap_IndefiniteLivedTradeNames_140EB2251EB7B13AE0005F6027B66CF0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Indefinite-Lived Trade Names </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_IndefiniteLivedTradeNames" xlink:label="loc_us-gaap_IndefiniteLivedTradeNames_140EB2251EB7B13AE0005F6027B66CF0" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IndefiniteLivedTradeNames_140EB2251EB7B13AE0005F6027B66CF0" xlink:to="lab_us-gaap_IndefiniteLivedTradeNames_140EB2251EB7B13AE0005F6027B66CF0" xlink:type="arc"/>
<link:label id="lab_us-gaap_IntangibleAssetsGrossExcludingGoodwill_CF34EA4F087D546B96865F6027D03A76_terseLabel_en-US" xlink:label="lab_us-gaap_IntangibleAssetsGrossExcludingGoodwill_CF34EA4F087D546B96865F6027D03A76" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Intangible Assets, Gross (Excluding Goodwill) </link:label>
<link:label id="lab_us-gaap_IntangibleAssetsGrossExcludingGoodwill_CF34EA4F087D546B96865F6027D03A76_label_en-US" xlink:label="lab_us-gaap_IntangibleAssetsGrossExcludingGoodwill_CF34EA4F087D546B96865F6027D03A76" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Intangible Assets, Gross (Excluding Goodwill) </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_IntangibleAssetsGrossExcludingGoodwill" xlink:label="loc_us-gaap_IntangibleAssetsGrossExcludingGoodwill_CF34EA4F087D546B96865F6027D03A76" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IntangibleAssetsGrossExcludingGoodwill_CF34EA4F087D546B96865F6027D03A76" xlink:to="lab_us-gaap_IntangibleAssetsGrossExcludingGoodwill_CF34EA4F087D546B96865F6027D03A76" xlink:type="arc"/>
<link:label id="lab_qvc_OtherIntangibleAssetsExcludingGoodwillAccumulatedAmortization_2AF6ED31AC8A420AFA9F5F6027F1A69B_terseLabel_en-US" xlink:label="lab_qvc_OtherIntangibleAssetsExcludingGoodwillAccumulatedAmortization_2AF6ED31AC8A420AFA9F5F6027F1A69B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Other Intangible Assets (Excluding Goodwill), Accumulated Amortization </link:label>
<link:label id="lab_qvc_OtherIntangibleAssetsExcludingGoodwillAccumulatedAmortization_2AF6ED31AC8A420AFA9F5F6027F1A69B_label_en-US" xlink:label="lab_qvc_OtherIntangibleAssetsExcludingGoodwillAccumulatedAmortization_2AF6ED31AC8A420AFA9F5F6027F1A69B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Other Intangible Assets (Excluding Goodwill), Accumulated Amortization </link:label>
<link:label id="lab_qvc_OtherIntangibleAssetsExcludingGoodwillAccumulatedAmortization_2AF6ED31AC8A420AFA9F5F6027F1A69B_documentation_en-US" xlink:label="lab_qvc_OtherIntangibleAssetsExcludingGoodwillAccumulatedAmortization_2AF6ED31AC8A420AFA9F5F6027F1A69B" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Accumulated amount of amortization of other intangible assets, excluding financial assets and goodwill, lacking physical substance with a finite life. </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_OtherIntangibleAssetsExcludingGoodwillAccumulatedAmortization" xlink:label="loc_qvc_OtherIntangibleAssetsExcludingGoodwillAccumulatedAmortization_2AF6ED31AC8A420AFA9F5F6027F1A69B" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_OtherIntangibleAssetsExcludingGoodwillAccumulatedAmortization_2AF6ED31AC8A420AFA9F5F6027F1A69B" xlink:to="lab_qvc_OtherIntangibleAssetsExcludingGoodwillAccumulatedAmortization_2AF6ED31AC8A420AFA9F5F6027F1A69B" xlink:type="arc"/>
<link:label id="lab_us-gaap_IntangibleAssetsNetExcludingGoodwill_E4A5FA4D777DFA8756855F60280D4461_terseLabel_en-US" xlink:label="lab_us-gaap_IntangibleAssetsNetExcludingGoodwill_E4A5FA4D777DFA8756855F60280D4461" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Other intangible assets, net </link:label>
<link:label id="lab_us-gaap_IntangibleAssetsNetExcludingGoodwill_E4A5FA4D777DFA8756855F60280D4461_label_en-US" xlink:label="lab_us-gaap_IntangibleAssetsNetExcludingGoodwill_E4A5FA4D777DFA8756855F60280D4461" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Intangible Assets, Net (Excluding Goodwill) </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_IntangibleAssetsNetExcludingGoodwill" xlink:label="loc_us-gaap_IntangibleAssetsNetExcludingGoodwill_E4A5FA4D777DFA8756855F60280D4461" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IntangibleAssetsNetExcludingGoodwill_E4A5FA4D777DFA8756855F60280D4461" xlink:to="lab_us-gaap_IntangibleAssetsNetExcludingGoodwill_E4A5FA4D777DFA8756855F60280D4461" xlink:type="arc"/>
<link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsPeriodIncreaseDecrease_50928E6524AB0AE861495F60A42DD2DA_terseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsPeriodIncreaseDecrease_50928E6524AB0AE861495F60A42DD2DA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Finite-Lived Intangible Assets, Period Increase (Decrease) </link:label>
<link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsPeriodIncreaseDecrease_50928E6524AB0AE861495F60A42DD2DA_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsPeriodIncreaseDecrease_50928E6524AB0AE861495F60A42DD2DA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Finite-Lived Intangible Assets, Period Increase (Decrease) </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsPeriodIncreaseDecrease" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsPeriodIncreaseDecrease_50928E6524AB0AE861495F60A42DD2DA" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsPeriodIncreaseDecrease_50928E6524AB0AE861495F60A42DD2DA" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsPeriodIncreaseDecrease_50928E6524AB0AE861495F60A42DD2DA" xlink:type="arc"/>
<link:label id="lab_qvc_AmortizationOfOtherIntangibleAssets_B223DBF96A866CB5173F5F610170FD47_terseLabel_en-US" xlink:label="lab_qvc_AmortizationOfOtherIntangibleAssets_B223DBF96A866CB5173F5F610170FD47" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Amortization of Other Intangible Assets </link:label>
<link:label id="lab_qvc_AmortizationOfOtherIntangibleAssets_B223DBF96A866CB5173F5F610170FD47_label_en-US" xlink:label="lab_qvc_AmortizationOfOtherIntangibleAssets_B223DBF96A866CB5173F5F610170FD47" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Amortization of Other Intangible Assets </link:label>
<link:label id="lab_qvc_AmortizationOfOtherIntangibleAssets_B223DBF96A866CB5173F5F610170FD47_documentation_en-US" xlink:label="lab_qvc_AmortizationOfOtherIntangibleAssets_B223DBF96A866CB5173F5F610170FD47" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> The aggregate expense charged against earnings to allocate the cost of other intangible assets (nonphysical assets not used in production) in a systematic and rational manner to the periods expected to benefit from such assets. </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_AmortizationOfOtherIntangibleAssets" xlink:label="loc_qvc_AmortizationOfOtherIntangibleAssets_B223DBF96A866CB5173F5F610170FD47" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_AmortizationOfOtherIntangibleAssets_B223DBF96A866CB5173F5F610170FD47" xlink:to="lab_qvc_AmortizationOfOtherIntangibleAssets_B223DBF96A866CB5173F5F610170FD47" xlink:type="arc"/>
<link:label id="lab_us-gaap_RevenueFromContractWithCustomerAbstract_17FC8B8EA4B126F2AA40543933B1C3DD_label_en-US" xlink:label="lab_us-gaap_RevenueFromContractWithCustomerAbstract_17FC8B8EA4B126F2AA40543933B1C3DD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Revenue from Contract with Customer [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_RevenueFromContractWithCustomerAbstract" xlink:label="loc_us-gaap_RevenueFromContractWithCustomerAbstract_17FC8B8EA4B126F2AA40543933B1C3DD" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RevenueFromContractWithCustomerAbstract_17FC8B8EA4B126F2AA40543933B1C3DD" xlink:to="lab_us-gaap_RevenueFromContractWithCustomerAbstract_17FC8B8EA4B126F2AA40543933B1C3DD" xlink:type="arc"/>
<link:label id="lab_us-gaap_DisaggregationOfRevenueTable_AD0D3EB1EF0830FAD18C543933B19BA8_terseLabel_en-US" xlink:label="lab_us-gaap_DisaggregationOfRevenueTable_AD0D3EB1EF0830FAD18C543933B19BA8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Disaggregation of Revenue [Table] </link:label>
<link:label id="lab_us-gaap_DisaggregationOfRevenueTable_AD0D3EB1EF0830FAD18C543933B19BA8_label_en-US" xlink:label="lab_us-gaap_DisaggregationOfRevenueTable_AD0D3EB1EF0830FAD18C543933B19BA8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Disaggregation of Revenue [Table] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_DisaggregationOfRevenueTable" xlink:label="loc_us-gaap_DisaggregationOfRevenueTable_AD0D3EB1EF0830FAD18C543933B19BA8" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DisaggregationOfRevenueTable_AD0D3EB1EF0830FAD18C543933B19BA8" xlink:to="lab_us-gaap_DisaggregationOfRevenueTable_AD0D3EB1EF0830FAD18C543933B19BA8" xlink:type="arc"/>
<link:label id="lab_srt_ProductOrServiceAxis_7E397FD1A28CA5D0D42B543933B38211_terseLabel_en-US" xlink:label="lab_srt_ProductOrServiceAxis_7E397FD1A28CA5D0D42B543933B38211" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Product and Service [Axis] </link:label>
<link:label id="lab_srt_ProductOrServiceAxis_7E397FD1A28CA5D0D42B543933B38211_label_en-US" xlink:label="lab_srt_ProductOrServiceAxis_7E397FD1A28CA5D0D42B543933B38211" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Product and Service [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/srt/2019/elts/srt-2019-01-31.xsd#srt_ProductOrServiceAxis" xlink:label="loc_srt_ProductOrServiceAxis_7E397FD1A28CA5D0D42B543933B38211" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_srt_ProductOrServiceAxis_7E397FD1A28CA5D0D42B543933B38211" xlink:to="lab_srt_ProductOrServiceAxis_7E397FD1A28CA5D0D42B543933B38211" xlink:type="arc"/>
<link:label id="lab_srt_ProductsAndServicesDomain_09F10CED900B4603BE4F543933B30C43_terseLabel_en-US" xlink:label="lab_srt_ProductsAndServicesDomain_09F10CED900B4603BE4F543933B30C43" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Product and Service [Domain] </link:label>
<link:label id="lab_srt_ProductsAndServicesDomain_09F10CED900B4603BE4F543933B30C43_label_en-US" xlink:label="lab_srt_ProductsAndServicesDomain_09F10CED900B4603BE4F543933B30C43" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Product and Service [Domain] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/srt/2019/elts/srt-2019-01-31.xsd#srt_ProductsAndServicesDomain" xlink:label="loc_srt_ProductsAndServicesDomain_09F10CED900B4603BE4F543933B30C43" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_srt_ProductsAndServicesDomain_09F10CED900B4603BE4F543933B30C43" xlink:to="lab_srt_ProductsAndServicesDomain_09F10CED900B4603BE4F543933B30C43" xlink:type="arc"/>
<link:label id="lab_qvc_HomeMember_1F4FF144DABF0C8A4D03543933B3AF41_terseLabel_en-US" xlink:label="lab_qvc_HomeMember_1F4FF144DABF0C8A4D03543933B3AF41" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Home [Member] </link:label>
<link:label id="lab_qvc_HomeMember_1F4FF144DABF0C8A4D03543933B3AF41_label_en-US" xlink:label="lab_qvc_HomeMember_1F4FF144DABF0C8A4D03543933B3AF41" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Home [Member] </link:label>
<link:label id="lab_qvc_HomeMember_1F4FF144DABF0C8A4D03543933B3AF41_documentation_en-US" xlink:label="lab_qvc_HomeMember_1F4FF144DABF0C8A4D03543933B3AF41" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Home [Member] </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_HomeMember" xlink:label="loc_qvc_HomeMember_1F4FF144DABF0C8A4D03543933B3AF41" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_HomeMember_1F4FF144DABF0C8A4D03543933B3AF41" xlink:to="lab_qvc_HomeMember_1F4FF144DABF0C8A4D03543933B3AF41" xlink:type="arc"/>
<link:label id="lab_qvc_BeautyMember_ADD6302ED4012F2EAFBE543933B3B58F_terseLabel_en-US" xlink:label="lab_qvc_BeautyMember_ADD6302ED4012F2EAFBE543933B3B58F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Beauty [Member] </link:label>
<link:label id="lab_qvc_BeautyMember_ADD6302ED4012F2EAFBE543933B3B58F_label_en-US" xlink:label="lab_qvc_BeautyMember_ADD6302ED4012F2EAFBE543933B3B58F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Beauty [Member] </link:label>
<link:label id="lab_qvc_BeautyMember_ADD6302ED4012F2EAFBE543933B3B58F_documentation_en-US" xlink:label="lab_qvc_BeautyMember_ADD6302ED4012F2EAFBE543933B3B58F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Beauty [Member] </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_BeautyMember" xlink:label="loc_qvc_BeautyMember_ADD6302ED4012F2EAFBE543933B3B58F" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_BeautyMember_ADD6302ED4012F2EAFBE543933B3B58F" xlink:to="lab_qvc_BeautyMember_ADD6302ED4012F2EAFBE543933B3B58F" xlink:type="arc"/>
<link:label id="lab_qvc_ApparelMember_A9BC62B67F03F0AFAEA5543933B44586_terseLabel_en-US" xlink:label="lab_qvc_ApparelMember_A9BC62B67F03F0AFAEA5543933B44586" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Apparel [Member] </link:label>
<link:label id="lab_qvc_ApparelMember_A9BC62B67F03F0AFAEA5543933B44586_label_en-US" xlink:label="lab_qvc_ApparelMember_A9BC62B67F03F0AFAEA5543933B44586" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Apparel [Member] </link:label>
<link:label id="lab_qvc_ApparelMember_A9BC62B67F03F0AFAEA5543933B44586_documentation_en-US" xlink:label="lab_qvc_ApparelMember_A9BC62B67F03F0AFAEA5543933B44586" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Apparel [Member] </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_ApparelMember" xlink:label="loc_qvc_ApparelMember_A9BC62B67F03F0AFAEA5543933B44586" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_ApparelMember_A9BC62B67F03F0AFAEA5543933B44586" xlink:to="lab_qvc_ApparelMember_A9BC62B67F03F0AFAEA5543933B44586" xlink:type="arc"/>
<link:label id="lab_qvc_AccessoriesMember_2FDD9158F510DBD48803543933B40F2F_terseLabel_en-US" xlink:label="lab_qvc_AccessoriesMember_2FDD9158F510DBD48803543933B40F2F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Accessories [Member] </link:label>
<link:label id="lab_qvc_AccessoriesMember_2FDD9158F510DBD48803543933B40F2F_label_en-US" xlink:label="lab_qvc_AccessoriesMember_2FDD9158F510DBD48803543933B40F2F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Accessories [Member] </link:label>
<link:label id="lab_qvc_AccessoriesMember_2FDD9158F510DBD48803543933B40F2F_documentation_en-US" xlink:label="lab_qvc_AccessoriesMember_2FDD9158F510DBD48803543933B40F2F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Accessories [Member] </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_AccessoriesMember" xlink:label="loc_qvc_AccessoriesMember_2FDD9158F510DBD48803543933B40F2F" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_AccessoriesMember_2FDD9158F510DBD48803543933B40F2F" xlink:to="lab_qvc_AccessoriesMember_2FDD9158F510DBD48803543933B40F2F" xlink:type="arc"/>
<link:label id="lab_qvc_ElectronicsMember_C84027B9439603E9A66D543933B44CE5_terseLabel_en-US" xlink:label="lab_qvc_ElectronicsMember_C84027B9439603E9A66D543933B44CE5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Electronics [Member] </link:label>
<link:label id="lab_qvc_ElectronicsMember_C84027B9439603E9A66D543933B44CE5_label_en-US" xlink:label="lab_qvc_ElectronicsMember_C84027B9439603E9A66D543933B44CE5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Electronics [Member] </link:label>
<link:label id="lab_qvc_ElectronicsMember_C84027B9439603E9A66D543933B44CE5_documentation_en-US" xlink:label="lab_qvc_ElectronicsMember_C84027B9439603E9A66D543933B44CE5" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Electronics [Member] </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_ElectronicsMember" xlink:label="loc_qvc_ElectronicsMember_C84027B9439603E9A66D543933B44CE5" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_ElectronicsMember_C84027B9439603E9A66D543933B44CE5" xlink:to="lab_qvc_ElectronicsMember_C84027B9439603E9A66D543933B44CE5" xlink:type="arc"/>
<link:label id="lab_qvc_JewelryMember_D9EBF91F2A10D2B77DE1543933B47473_terseLabel_en-US" xlink:label="lab_qvc_JewelryMember_D9EBF91F2A10D2B77DE1543933B47473" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Jewelry [Member] </link:label>
<link:label id="lab_qvc_JewelryMember_D9EBF91F2A10D2B77DE1543933B47473_label_en-US" xlink:label="lab_qvc_JewelryMember_D9EBF91F2A10D2B77DE1543933B47473" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Jewelry [Member] </link:label>
<link:label id="lab_qvc_JewelryMember_D9EBF91F2A10D2B77DE1543933B47473_documentation_en-US" xlink:label="lab_qvc_JewelryMember_D9EBF91F2A10D2B77DE1543933B47473" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Jewelry [Member] </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_JewelryMember" xlink:label="loc_qvc_JewelryMember_D9EBF91F2A10D2B77DE1543933B47473" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_JewelryMember_D9EBF91F2A10D2B77DE1543933B47473" xlink:to="lab_qvc_JewelryMember_D9EBF91F2A10D2B77DE1543933B47473" xlink:type="arc"/>
<link:label id="lab_qvc_OtherrevenueMember_909C3FCD2057BED1BD27543933B5DD7B_terseLabel_en-US" xlink:label="lab_qvc_OtherrevenueMember_909C3FCD2057BED1BD27543933B5DD7B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Other revenue [Member] </link:label>
<link:label id="lab_qvc_OtherrevenueMember_909C3FCD2057BED1BD27543933B5DD7B_label_en-US" xlink:label="lab_qvc_OtherrevenueMember_909C3FCD2057BED1BD27543933B5DD7B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Other revenue [Member] </link:label>
<link:label id="lab_qvc_OtherrevenueMember_909C3FCD2057BED1BD27543933B5DD7B_documentation_en-US" xlink:label="lab_qvc_OtherrevenueMember_909C3FCD2057BED1BD27543933B5DD7B" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Other revenue [Member] </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_OtherrevenueMember" xlink:label="loc_qvc_OtherrevenueMember_909C3FCD2057BED1BD27543933B5DD7B" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_OtherrevenueMember_909C3FCD2057BED1BD27543933B5DD7B" xlink:to="lab_qvc_OtherrevenueMember_909C3FCD2057BED1BD27543933B5DD7B" xlink:type="arc"/>
<link:label id="lab_us-gaap_ContractWithCustomerBasisOfPricingAxis_D3E8832B0D862A89F62C543933B5D0BA_terseLabel_en-US" xlink:label="lab_us-gaap_ContractWithCustomerBasisOfPricingAxis_D3E8832B0D862A89F62C543933B5D0BA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Contract with Customer, Basis of Pricing [Axis] </link:label>
<link:label id="lab_us-gaap_ContractWithCustomerBasisOfPricingAxis_D3E8832B0D862A89F62C543933B5D0BA_label_en-US" xlink:label="lab_us-gaap_ContractWithCustomerBasisOfPricingAxis_D3E8832B0D862A89F62C543933B5D0BA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Contract with Customer, Basis of Pricing [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ContractWithCustomerBasisOfPricingAxis" xlink:label="loc_us-gaap_ContractWithCustomerBasisOfPricingAxis_D3E8832B0D862A89F62C543933B5D0BA" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ContractWithCustomerBasisOfPricingAxis_D3E8832B0D862A89F62C543933B5D0BA" xlink:to="lab_us-gaap_ContractWithCustomerBasisOfPricingAxis_D3E8832B0D862A89F62C543933B5D0BA" xlink:type="arc"/>
<link:label id="lab_us-gaap_ContractWithCustomerBasisOfPricingDomain_16340FD45D6C7C049369543933B545F9_terseLabel_en-US" xlink:label="lab_us-gaap_ContractWithCustomerBasisOfPricingDomain_16340FD45D6C7C049369543933B545F9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Contract with Customer, Basis of Pricing [Domain] </link:label>
<link:label id="lab_us-gaap_ContractWithCustomerBasisOfPricingDomain_16340FD45D6C7C049369543933B545F9_label_en-US" xlink:label="lab_us-gaap_ContractWithCustomerBasisOfPricingDomain_16340FD45D6C7C049369543933B545F9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Contract with Customer, Basis of Pricing [Domain] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ContractWithCustomerBasisOfPricingDomain" xlink:label="loc_us-gaap_ContractWithCustomerBasisOfPricingDomain_16340FD45D6C7C049369543933B545F9" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ContractWithCustomerBasisOfPricingDomain_16340FD45D6C7C049369543933B545F9" xlink:to="lab_us-gaap_ContractWithCustomerBasisOfPricingDomain_16340FD45D6C7C049369543933B545F9" xlink:type="arc"/>
<link:label id="lab_us-gaap_ContractWithCustomerDurationAxis_9BA3249C35CD8DC4BDFB543933B6E4A4_terseLabel_en-US" xlink:label="lab_us-gaap_ContractWithCustomerDurationAxis_9BA3249C35CD8DC4BDFB543933B6E4A4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Contract with Customer, Duration [Axis] </link:label>
<link:label id="lab_us-gaap_ContractWithCustomerDurationAxis_9BA3249C35CD8DC4BDFB543933B6E4A4_label_en-US" xlink:label="lab_us-gaap_ContractWithCustomerDurationAxis_9BA3249C35CD8DC4BDFB543933B6E4A4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Contract with Customer, Duration [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ContractWithCustomerDurationAxis" xlink:label="loc_us-gaap_ContractWithCustomerDurationAxis_9BA3249C35CD8DC4BDFB543933B6E4A4" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ContractWithCustomerDurationAxis_9BA3249C35CD8DC4BDFB543933B6E4A4" xlink:to="lab_us-gaap_ContractWithCustomerDurationAxis_9BA3249C35CD8DC4BDFB543933B6E4A4" xlink:type="arc"/>
<link:label id="lab_us-gaap_ContractWithCustomerDurationDomain_0ED36875B34AF4176404543933B65388_terseLabel_en-US" xlink:label="lab_us-gaap_ContractWithCustomerDurationDomain_0ED36875B34AF4176404543933B65388" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Contract with Customer, Duration [Domain] </link:label>
<link:label id="lab_us-gaap_ContractWithCustomerDurationDomain_0ED36875B34AF4176404543933B65388_label_en-US" xlink:label="lab_us-gaap_ContractWithCustomerDurationDomain_0ED36875B34AF4176404543933B65388" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Contract with Customer, Duration [Domain] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ContractWithCustomerDurationDomain" xlink:label="loc_us-gaap_ContractWithCustomerDurationDomain_0ED36875B34AF4176404543933B65388" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ContractWithCustomerDurationDomain_0ED36875B34AF4176404543933B65388" xlink:to="lab_us-gaap_ContractWithCustomerDurationDomain_0ED36875B34AF4176404543933B65388" xlink:type="arc"/>
<link:label id="lab_us-gaap_TimingOfTransferOfGoodOrServiceAxis_D5187F380D9101E51814543933B64352_terseLabel_en-US" xlink:label="lab_us-gaap_TimingOfTransferOfGoodOrServiceAxis_D5187F380D9101E51814543933B64352" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Timing of Transfer of Good or Service [Axis] </link:label>
<link:label id="lab_us-gaap_TimingOfTransferOfGoodOrServiceAxis_D5187F380D9101E51814543933B64352_label_en-US" xlink:label="lab_us-gaap_TimingOfTransferOfGoodOrServiceAxis_D5187F380D9101E51814543933B64352" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Timing of Transfer of Good or Service [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_TimingOfTransferOfGoodOrServiceAxis" xlink:label="loc_us-gaap_TimingOfTransferOfGoodOrServiceAxis_D5187F380D9101E51814543933B64352" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_TimingOfTransferOfGoodOrServiceAxis_D5187F380D9101E51814543933B64352" xlink:to="lab_us-gaap_TimingOfTransferOfGoodOrServiceAxis_D5187F380D9101E51814543933B64352" xlink:type="arc"/>
<link:label id="lab_us-gaap_TimingOfTransferOfGoodOrServiceDomain_9F964A61DC394D816CCF543933B69C0B_terseLabel_en-US" xlink:label="lab_us-gaap_TimingOfTransferOfGoodOrServiceDomain_9F964A61DC394D816CCF543933B69C0B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Timing of Transfer of Good or Service [Domain] </link:label>
<link:label id="lab_us-gaap_TimingOfTransferOfGoodOrServiceDomain_9F964A61DC394D816CCF543933B69C0B_label_en-US" xlink:label="lab_us-gaap_TimingOfTransferOfGoodOrServiceDomain_9F964A61DC394D816CCF543933B69C0B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Timing of Transfer of Good or Service [Domain] </link:label>
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<link:label id="lab_us-gaap_ContractWithCustomerSalesChannelAxis_B30C4E8F9666A15D3638543933B67C40_terseLabel_en-US" xlink:label="lab_us-gaap_ContractWithCustomerSalesChannelAxis_B30C4E8F9666A15D3638543933B67C40" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Contract with Customer, Sales Channel [Axis] </link:label>
<link:label id="lab_us-gaap_ContractWithCustomerSalesChannelAxis_B30C4E8F9666A15D3638543933B67C40_label_en-US" xlink:label="lab_us-gaap_ContractWithCustomerSalesChannelAxis_B30C4E8F9666A15D3638543933B67C40" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Contract with Customer, Sales Channel [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ContractWithCustomerSalesChannelAxis" xlink:label="loc_us-gaap_ContractWithCustomerSalesChannelAxis_B30C4E8F9666A15D3638543933B67C40" xlink:type="locator"/>
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<link:label id="lab_us-gaap_ContractWithCustomerSalesChannelDomain_7F929EDABEE797EE1553543933B6473E_terseLabel_en-US" xlink:label="lab_us-gaap_ContractWithCustomerSalesChannelDomain_7F929EDABEE797EE1553543933B6473E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Contract with Customer, Sales Channel [Domain] </link:label>
<link:label id="lab_us-gaap_ContractWithCustomerSalesChannelDomain_7F929EDABEE797EE1553543933B6473E_label_en-US" xlink:label="lab_us-gaap_ContractWithCustomerSalesChannelDomain_7F929EDABEE797EE1553543933B6473E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Contract with Customer, Sales Channel [Domain] </link:label>
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<link:label id="lab_srt_MajorCustomersAxis_B955A00856F396D04DEC543933B7E18E_terseLabel_en-US" xlink:label="lab_srt_MajorCustomersAxis_B955A00856F396D04DEC543933B7E18E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Customer [Axis] </link:label>
<link:label id="lab_srt_MajorCustomersAxis_B955A00856F396D04DEC543933B7E18E_label_en-US" xlink:label="lab_srt_MajorCustomersAxis_B955A00856F396D04DEC543933B7E18E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Customer [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/srt/2019/elts/srt-2019-01-31.xsd#srt_MajorCustomersAxis" xlink:label="loc_srt_MajorCustomersAxis_B955A00856F396D04DEC543933B7E18E" xlink:type="locator"/>
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<link:label id="lab_srt_NameOfMajorCustomerDomain_6F60C96D916A915B15F7543933B7C478_terseLabel_en-US" xlink:label="lab_srt_NameOfMajorCustomerDomain_6F60C96D916A915B15F7543933B7C478" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Customer [Domain] </link:label>
<link:label id="lab_srt_NameOfMajorCustomerDomain_6F60C96D916A915B15F7543933B7C478_label_en-US" xlink:label="lab_srt_NameOfMajorCustomerDomain_6F60C96D916A915B15F7543933B7C478" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Customer [Domain] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/srt/2019/elts/srt-2019-01-31.xsd#srt_NameOfMajorCustomerDomain" xlink:label="loc_srt_NameOfMajorCustomerDomain_6F60C96D916A915B15F7543933B7C478" xlink:type="locator"/>
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<link:label id="lab_us-gaap_DisaggregationOfRevenueLineItems_5296F8DC1A7FE0E44F8B543933B7D939_terseLabel_en-US" xlink:label="lab_us-gaap_DisaggregationOfRevenueLineItems_5296F8DC1A7FE0E44F8B543933B7D939" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Disaggregation of Revenue [Line Items] </link:label>
<link:label id="lab_us-gaap_DisaggregationOfRevenueLineItems_5296F8DC1A7FE0E44F8B543933B7D939_label_en-US" xlink:label="lab_us-gaap_DisaggregationOfRevenueLineItems_5296F8DC1A7FE0E44F8B543933B7D939" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Disaggregation of Revenue [Line Items] </link:label>
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<link:label id="lab_us-gaap_ScheduleOfNewAccountingPronouncementsAndChangesInAccountingPrinciplesTextBlock_BEC8BC2A0AEA4F4E09A0795EF6A30129_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfNewAccountingPronouncementsAndChangesInAccountingPrinciplesTextBlock_BEC8BC2A0AEA4F4E09A0795EF6A30129" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Schedule of New Accounting Pronouncements and Changes in Accounting Principles [Table Text Block] </link:label>
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<link:label id="lab_qvc_ValuationAllowancesandReservesBalanceRollforwardTableTextBlock_DD36750703B7844EB1D1795EF6A490FE_terseLabel_en-US" xlink:label="lab_qvc_ValuationAllowancesandReservesBalanceRollforwardTableTextBlock_DD36750703B7844EB1D1795EF6A490FE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Summary of activity in allowance for sales returns </link:label>
<link:label id="lab_qvc_ValuationAllowancesandReservesBalanceRollforwardTableTextBlock_DD36750703B7844EB1D1795EF6A490FE_label_en-US" xlink:label="lab_qvc_ValuationAllowancesandReservesBalanceRollforwardTableTextBlock_DD36750703B7844EB1D1795EF6A490FE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Valuation Allowances and Reserves, Balance Rollforward [Table Text Block] </link:label>
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<link:loc xlink:href="qvc-20191231.xsd#qvc_ValuationAllowancesandReservesBalanceRollforwardTableTextBlock" xlink:label="loc_qvc_ValuationAllowancesandReservesBalanceRollforwardTableTextBlock_DD36750703B7844EB1D1795EF6A490FE" xlink:type="locator"/>
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<link:label id="lab_us-gaap_OperatingLeaseRightOfUseAsset_547A4C6ECD2B7ABABF0577F1ED1EDFB3_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeaseRightOfUseAsset_547A4C6ECD2B7ABABF0577F1ED1EDFB3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Operating Lease, Right-of-Use Asset </link:label>
<link:label id="lab_us-gaap_OperatingLeaseRightOfUseAsset_547A4C6ECD2B7ABABF0577F1ED1EDFB3_label_en-US" xlink:label="lab_us-gaap_OperatingLeaseRightOfUseAsset_547A4C6ECD2B7ABABF0577F1ED1EDFB3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Operating Lease, Right-of-Use Asset </link:label>
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<link:label id="lab_us-gaap_RetainedEarningsAccumulatedDeficit_6F9A7D02AF8F1DEF693B77F1ED1F8ABE_terseLabel_en-US" xlink:label="lab_us-gaap_RetainedEarningsAccumulatedDeficit_6F9A7D02AF8F1DEF693B77F1ED1F8ABE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Accumulated deficit </link:label>
<link:label id="lab_us-gaap_RetainedEarningsAccumulatedDeficit_6F9A7D02AF8F1DEF693B77F1ED1F8ABE_label_en-US" xlink:label="lab_us-gaap_RetainedEarningsAccumulatedDeficit_6F9A7D02AF8F1DEF693B77F1ED1F8ABE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Retained Earnings (Accumulated Deficit) </link:label>
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<link:label id="lab_us-gaap_AccruedLiabilitiesCurrent_1140E2FE119C8A33D9DB77F1ED24FB2D_terseLabel_en-US" xlink:label="lab_us-gaap_AccruedLiabilitiesCurrent_1140E2FE119C8A33D9DB77F1ED24FB2D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Accrued liabilities </link:label>
<link:label id="lab_us-gaap_AccruedLiabilitiesCurrent_1140E2FE119C8A33D9DB77F1ED24FB2D_label_en-US" xlink:label="lab_us-gaap_AccruedLiabilitiesCurrent_1140E2FE119C8A33D9DB77F1ED24FB2D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Accrued Liabilities, Current </link:label>
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<link:label id="lab_us-gaap_PrepaidExpenseCurrent_5CCE41A352C1D6FDD16277F1ED2411FE_terseLabel_en-US" xlink:label="lab_us-gaap_PrepaidExpenseCurrent_5CCE41A352C1D6FDD16277F1ED2411FE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Prepaid expenses and other current assets </link:label>
<link:label id="lab_us-gaap_PrepaidExpenseCurrent_5CCE41A352C1D6FDD16277F1ED2411FE_label_en-US" xlink:label="lab_us-gaap_PrepaidExpenseCurrent_5CCE41A352C1D6FDD16277F1ED2411FE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Prepaid Expense, Current </link:label>
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<link:label id="lab_us-gaap_InventoryNet_B470DFF119D0CDF610CE77F1ED25E972_terseLabel_en-US" xlink:label="lab_us-gaap_InventoryNet_B470DFF119D0CDF610CE77F1ED25E972" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Inventories </link:label>
<link:label id="lab_us-gaap_InventoryNet_B470DFF119D0CDF610CE77F1ED25E972_label_en-US" xlink:label="lab_us-gaap_InventoryNet_B470DFF119D0CDF610CE77F1ED25E972" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Inventory, Net </link:label>
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<link:label id="lab_us-gaap_OperatingLeaseLiabilityNoncurrent_F874A2ED6345091A3AAB77F1ED263712_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeaseLiabilityNoncurrent_F874A2ED6345091A3AAB77F1ED263712" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Operating Lease, Liability, Noncurrent </link:label>
<link:label id="lab_us-gaap_OperatingLeaseLiabilityNoncurrent_F874A2ED6345091A3AAB77F1ED263712_label_en-US" xlink:label="lab_us-gaap_OperatingLeaseLiabilityNoncurrent_F874A2ED6345091A3AAB77F1ED263712" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Operating Lease, Liability, Noncurrent </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_OperatingLeaseLiabilityNoncurrent" xlink:label="loc_us-gaap_OperatingLeaseLiabilityNoncurrent_F874A2ED6345091A3AAB77F1ED263712" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLeaseLiabilityNoncurrent_F874A2ED6345091A3AAB77F1ED263712" xlink:to="lab_us-gaap_OperatingLeaseLiabilityNoncurrent_F874A2ED6345091A3AAB77F1ED263712" xlink:type="arc"/>
<link:label id="lab_us-gaap_DeferredRentCredit_670109665D927C13D88677F1ED26A967_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredRentCredit_670109665D927C13D88677F1ED26A967" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Deferred Rent Credit </link:label>
<link:label id="lab_us-gaap_DeferredRentCredit_670109665D927C13D88677F1ED26A967_label_en-US" xlink:label="lab_us-gaap_DeferredRentCredit_670109665D927C13D88677F1ED26A967" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Deferred Rent Credit </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_DeferredRentCredit" xlink:label="loc_us-gaap_DeferredRentCredit_670109665D927C13D88677F1ED26A967" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredRentCredit_670109665D927C13D88677F1ED26A967" xlink:to="lab_us-gaap_DeferredRentCredit_670109665D927C13D88677F1ED26A967" xlink:type="arc"/>
<link:label id="lab_us-gaap_SellingGeneralAndAdministrativeExpense_4F751C35BC0FB778949B7DDC13DA8598_terseLabel_en-US" xlink:label="lab_us-gaap_SellingGeneralAndAdministrativeExpense_4F751C35BC0FB778949B7DDC13DA8598" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Selling, General and Administrative Expense </link:label>
<link:label id="lab_us-gaap_SellingGeneralAndAdministrativeExpense_4F751C35BC0FB778949B7DDC13DA8598_label_en-US" xlink:label="lab_us-gaap_SellingGeneralAndAdministrativeExpense_4F751C35BC0FB778949B7DDC13DA8598" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Selling, General and Administrative Expense </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_SellingGeneralAndAdministrativeExpense" xlink:label="loc_us-gaap_SellingGeneralAndAdministrativeExpense_4F751C35BC0FB778949B7DDC13DA8598" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SellingGeneralAndAdministrativeExpense_4F751C35BC0FB778949B7DDC13DA8598" xlink:to="lab_us-gaap_SellingGeneralAndAdministrativeExpense_4F751C35BC0FB778949B7DDC13DA8598" xlink:type="arc"/>
<link:label id="lab_qvc_IntercompanyInterestExpenseIncome_AF39B8B97483CA55E9547DDC13DD0FF9_terseLabel_en-US" xlink:label="lab_qvc_IntercompanyInterestExpenseIncome_AF39B8B97483CA55E9547DDC13DD0FF9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Intercompany interest income (expense) </link:label>
<link:label id="lab_qvc_IntercompanyInterestExpenseIncome_AF39B8B97483CA55E9547DDC13DD0FF9_label_en-US" xlink:label="lab_qvc_IntercompanyInterestExpenseIncome_AF39B8B97483CA55E9547DDC13DD0FF9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Intercompany Interest (Expense) Income </link:label>
<link:label id="lab_qvc_IntercompanyInterestExpenseIncome_AF39B8B97483CA55E9547DDC13DD0FF9_documentation_en-US" xlink:label="lab_qvc_IntercompanyInterestExpenseIncome_AF39B8B97483CA55E9547DDC13DD0FF9" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Expenses or income related to intercompany borrowed funds. </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_IntercompanyInterestExpenseIncome" xlink:label="loc_qvc_IntercompanyInterestExpenseIncome_AF39B8B97483CA55E9547DDC13DD0FF9" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_IntercompanyInterestExpenseIncome_AF39B8B97483CA55E9547DDC13DD0FF9" xlink:to="lab_qvc_IntercompanyInterestExpenseIncome_AF39B8B97483CA55E9547DDC13DD0FF9" xlink:type="arc"/>
<link:label id="lab_qvc_EquityInEarningsOfSubsidiary_F3E9CE80B01683939DB37DDC13DD1C2F_terseLabel_en-US" xlink:label="lab_qvc_EquityInEarningsOfSubsidiary_F3E9CE80B01683939DB37DDC13DD1C2F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Equity in earnings of subsidiaries, net of tax </link:label>
<link:label id="lab_qvc_EquityInEarningsOfSubsidiary_F3E9CE80B01683939DB37DDC13DD1C2F_label_en-US" xlink:label="lab_qvc_EquityInEarningsOfSubsidiary_F3E9CE80B01683939DB37DDC13DD1C2F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Equity in Earnings of Subsidiary </link:label>
<link:label id="lab_qvc_EquityInEarningsOfSubsidiary_F3E9CE80B01683939DB37DDC13DD1C2F_documentation_en-US" xlink:label="lab_qvc_EquityInEarningsOfSubsidiary_F3E9CE80B01683939DB37DDC13DD1C2F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Subsidiary earnings portion attributable to equity. </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_EquityInEarningsOfSubsidiary" xlink:label="loc_qvc_EquityInEarningsOfSubsidiary_F3E9CE80B01683939DB37DDC13DD1C2F" xlink:type="locator"/>
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<link:label id="lab_us-gaap_NetIncomeLossAttributableToNoncontrollingInterest_CADC3EC215D76C9EC3DE7DDC13DE682E_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_NetIncomeLossAttributableToNoncontrollingInterest_CADC3EC215D76C9EC3DE7DDC13DE682E" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US"> Less net income attributable to the noncontrolling interest </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_NetIncomeLossAttributableToNoncontrollingInterest" xlink:label="loc_us-gaap_NetIncomeLossAttributableToNoncontrollingInterest_CADC3EC215D76C9EC3DE7DDC13DE682E" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetIncomeLossAttributableToNoncontrollingInterest_CADC3EC215D76C9EC3DE7DDC13DE682E" xlink:to="lab_us-gaap_NetIncomeLossAttributableToNoncontrollingInterest_CADC3EC215D76C9EC3DE7DDC13DE682E" xlink:type="arc"/>
<link:label id="lab_us-gaap_GoodwillRollForward_A34766EC3D3902505EC077A3FA91C026_terseLabel_en-US" xlink:label="lab_us-gaap_GoodwillRollForward_A34766EC3D3902505EC077A3FA91C026" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Goodwill [Roll Forward] </link:label>
<link:label id="lab_us-gaap_GoodwillRollForward_A34766EC3D3902505EC077A3FA91C026_label_en-US" xlink:label="lab_us-gaap_GoodwillRollForward_A34766EC3D3902505EC077A3FA91C026" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Goodwill [Roll Forward] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_GoodwillRollForward" xlink:label="loc_us-gaap_GoodwillRollForward_A34766EC3D3902505EC077A3FA91C026" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_GoodwillRollForward_A34766EC3D3902505EC077A3FA91C026" xlink:to="lab_us-gaap_GoodwillRollForward_A34766EC3D3902505EC077A3FA91C026" xlink:type="arc"/>
<link:label id="lab_us-gaap_GoodwillPurchaseAccountingAdjustments_1738F25A1D4192D6609877A3FA92883E_terseLabel_en-US" xlink:label="lab_us-gaap_GoodwillPurchaseAccountingAdjustments_1738F25A1D4192D6609877A3FA92883E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Goodwill, Purchase Accounting Adjustments </link:label>
<link:label id="lab_us-gaap_GoodwillPurchaseAccountingAdjustments_1738F25A1D4192D6609877A3FA92883E_label_en-US" xlink:label="lab_us-gaap_GoodwillPurchaseAccountingAdjustments_1738F25A1D4192D6609877A3FA92883E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Goodwill, Purchase Accounting Adjustments </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_GoodwillPurchaseAccountingAdjustments" xlink:label="loc_us-gaap_GoodwillPurchaseAccountingAdjustments_1738F25A1D4192D6609877A3FA92883E" xlink:type="locator"/>
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<link:label id="lab_us-gaap_Goodwill_11DF77ADA506E5D31F5377A3FA92808A_periodStartLabel_en-US" xlink:label="lab_us-gaap_Goodwill_11DF77ADA506E5D31F5377A3FA92808A" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US"> Beginning balance </link:label>
<link:label id="lab_us-gaap_Goodwill_11DF77ADA506E5D31F5377A3FA92808A_label_en-US" xlink:label="lab_us-gaap_Goodwill_11DF77ADA506E5D31F5377A3FA92808A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Goodwill </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_Goodwill" xlink:label="loc_us-gaap_Goodwill_11DF77ADA506E5D31F5377A3FA92808A" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_Goodwill_11DF77ADA506E5D31F5377A3FA92808A" xlink:to="lab_us-gaap_Goodwill_11DF77ADA506E5D31F5377A3FA92808A" xlink:type="arc"/>
<link:label id="lab_us-gaap_GoodwillForeignCurrencyTranslationGainLoss_5F30A9A6C36D833F332277A3FA927B15_terseLabel_en-US" xlink:label="lab_us-gaap_GoodwillForeignCurrencyTranslationGainLoss_5F30A9A6C36D833F332277A3FA927B15" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Goodwill, Foreign Currency Translation Gain (Loss) </link:label>
<link:label id="lab_us-gaap_GoodwillForeignCurrencyTranslationGainLoss_5F30A9A6C36D833F332277A3FA927B15_label_en-US" xlink:label="lab_us-gaap_GoodwillForeignCurrencyTranslationGainLoss_5F30A9A6C36D833F332277A3FA927B15" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Goodwill, Foreign Currency Translation Gain (Loss) </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_GoodwillForeignCurrencyTranslationGainLoss" xlink:label="loc_us-gaap_GoodwillForeignCurrencyTranslationGainLoss_5F30A9A6C36D833F332277A3FA927B15" xlink:type="locator"/>
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<link:label id="lab_us-gaap_Goodwill_031341A5E2304C9C5D0277A3FA9283F2_periodEndLabel_en-US" xlink:label="lab_us-gaap_Goodwill_031341A5E2304C9C5D0277A3FA9283F2" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US"> Ending balance </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_Goodwill" xlink:label="loc_us-gaap_Goodwill_031341A5E2304C9C5D0277A3FA9283F2" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_Goodwill_031341A5E2304C9C5D0277A3FA9283F2" xlink:to="lab_us-gaap_Goodwill_031341A5E2304C9C5D0277A3FA9283F2" xlink:type="arc"/>
<link:label id="lab_us-gaap_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationGainLossBeforeReclassificationAndTax_8F1303E6687227FEB71DD6B7B3691ACD_terseLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationGainLossBeforeReclassificationAndTax_8F1303E6687227FEB71DD6B7B3691ACD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Foreign currency translation adjustments before tax </link:label>
<link:label id="lab_us-gaap_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationGainLossBeforeReclassificationAndTax_8F1303E6687227FEB71DD6B7B3691ACD_label_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationGainLossBeforeReclassificationAndTax_8F1303E6687227FEB71DD6B7B3691ACD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Other Comprehensive Income (Loss), Foreign Currency Transaction and Translation Gain (Loss), before Reclassification and Tax </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationGainLossBeforeReclassificationAndTax" xlink:label="loc_us-gaap_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationGainLossBeforeReclassificationAndTax_8F1303E6687227FEB71DD6B7B3691ACD" xlink:type="locator"/>
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<link:label id="lab_us-gaap_OtherComprehensiveIncomeForeignCurrencyTranslationGainLossArisingDuringPeriodTax_6B47966CD0ABFEC60EF1D6B7B36ABC36_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeForeignCurrencyTranslationGainLossArisingDuringPeriodTax_6B47966CD0ABFEC60EF1D6B7B36ABC36" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US"> Tax (expense) benefit from foreign currency translation gain (loss) </link:label>
<link:label id="lab_us-gaap_OtherComprehensiveIncomeForeignCurrencyTranslationGainLossArisingDuringPeriodTax_6B47966CD0ABFEC60EF1D6B7B36ABC36_label_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeForeignCurrencyTranslationGainLossArisingDuringPeriodTax_6B47966CD0ABFEC60EF1D6B7B36ABC36" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Other Comprehensive Income (Loss), Foreign Currency Translation Gain (Loss) Arising During Period, Tax </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_OtherComprehensiveIncomeForeignCurrencyTranslationGainLossArisingDuringPeriodTax" xlink:label="loc_us-gaap_OtherComprehensiveIncomeForeignCurrencyTranslationGainLossArisingDuringPeriodTax_6B47966CD0ABFEC60EF1D6B7B36ABC36" xlink:type="locator"/>
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<link:label id="lab_us-gaap_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationGainLossArisingDuringPeriodNetOfTax_08F52E56F5231494851CD6B7B36A71CD_totalLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationGainLossArisingDuringPeriodNetOfTax_08F52E56F5231494851CD6B7B36A71CD" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US"> Foreign currency translation adjustments, net-of-tax </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationGainLossArisingDuringPeriodNetOfTax" xlink:label="loc_us-gaap_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationGainLossArisingDuringPeriodNetOfTax_08F52E56F5231494851CD6B7B36A71CD" xlink:type="locator"/>
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<link:label id="lab_us-gaap_SubsequentEventsTextBlock_2B235A98D0D95F2651FFD6B7B41227AE_terseLabel_en-US" xlink:label="lab_us-gaap_SubsequentEventsTextBlock_2B235A98D0D95F2651FFD6B7B41227AE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Subsequent Events </link:label>
<link:label id="lab_us-gaap_SubsequentEventsTextBlock_2B235A98D0D95F2651FFD6B7B41227AE_label_en-US" xlink:label="lab_us-gaap_SubsequentEventsTextBlock_2B235A98D0D95F2651FFD6B7B41227AE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Subsequent Events [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_SubsequentEventsTextBlock" xlink:label="loc_us-gaap_SubsequentEventsTextBlock_2B235A98D0D95F2651FFD6B7B41227AE" xlink:type="locator"/>
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<link:label id="lab_us-gaap_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock_6829C4694238FDE1B21BD6B7B56621AA_terseLabel_en-US" xlink:label="lab_us-gaap_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock_6829C4694238FDE1B21BD6B7B56621AA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Stock Options and Other Share-Based Payments </link:label>
<link:label id="lab_us-gaap_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock_6829C4694238FDE1B21BD6B7B56621AA_label_en-US" xlink:label="lab_us-gaap_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock_6829C4694238FDE1B21BD6B7B56621AA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Payment Arrangement [Text Block] </link:label>
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<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_E4050A19290460AC22197D9AEA3853DB_periodStartLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_E4050A19290460AC22197D9AEA3853DB" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US"> Outstanding at beginning of the year (in shares) </link:label>
<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_E4050A19290460AC22197D9AEA3853DB_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_E4050A19290460AC22197D9AEA3853DB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Number </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_E4050A19290460AC22197D9AEA3853DB" xlink:type="locator"/>
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<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross_57E98A14255A9C589CAA7D9AEA3873F4_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross_57E98A14255A9C589CAA7D9AEA3873F4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Granted (in shares) </link:label>
<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross_57E98A14255A9C589CAA7D9AEA3873F4_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross_57E98A14255A9C589CAA7D9AEA3873F4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross_57E98A14255A9C589CAA7D9AEA3873F4" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross_57E98A14255A9C589CAA7D9AEA3873F4" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross_57E98A14255A9C589CAA7D9AEA3873F4" xlink:type="arc"/>
<link:label id="lab_us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised_657BD95DB40BFDE3D5F07D9AEA387D2E_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised_657BD95DB40BFDE3D5F07D9AEA387D2E" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US"> Exercised (in shares) </link:label>
<link:label id="lab_us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised_657BD95DB40BFDE3D5F07D9AEA387D2E_label_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised_657BD95DB40BFDE3D5F07D9AEA387D2E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercises in Period </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised" xlink:label="loc_us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised_657BD95DB40BFDE3D5F07D9AEA387D2E" xlink:type="locator"/>
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<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriod_E1467CC50164903167C27D9AEA38FC8F_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriod_E1467CC50164903167C27D9AEA38FC8F" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US"> Forfeited (in shares) </link:label>
<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriod_E1467CC50164903167C27D9AEA38FC8F_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriod_E1467CC50164903167C27D9AEA38FC8F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Forfeitures in Period </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriod_E1467CC50164903167C27D9AEA38FC8F" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriod_E1467CC50164903167C27D9AEA38FC8F" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriod_E1467CC50164903167C27D9AEA38FC8F" xlink:type="arc"/>
<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_137B5B493544DA3B9C867D9AEA389960_periodEndLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_137B5B493544DA3B9C867D9AEA389960" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US"> Outstanding at end of the year (in shares) </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_137B5B493544DA3B9C867D9AEA389960" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_137B5B493544DA3B9C867D9AEA389960" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_137B5B493544DA3B9C867D9AEA389960" xlink:type="arc"/>
<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePriceRollforward_D029F614F5609AF3AA577D9AEA39EE7B_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePriceRollforward_D029F614F5609AF3AA577D9AEA39EE7B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Weight average exercise price </link:label>
<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePriceRollforward_D029F614F5609AF3AA577D9AEA39EE7B_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePriceRollforward_D029F614F5609AF3AA577D9AEA39EE7B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Exercise Price [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePriceRollforward" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePriceRollforward_D029F614F5609AF3AA577D9AEA39EE7B" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePriceRollforward_D029F614F5609AF3AA577D9AEA39EE7B" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePriceRollforward_D029F614F5609AF3AA577D9AEA39EE7B" xlink:type="arc"/>
<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_F6518A16F677BE694CE17D9AEA39C291_periodStartLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_F6518A16F677BE694CE17D9AEA39C291" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US"> Outstanding at beginning of year (in dollars per share) </link:label>
<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_F6518A16F677BE694CE17D9AEA39C291_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_F6518A16F677BE694CE17D9AEA39C291" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Exercise Price </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_F6518A16F677BE694CE17D9AEA39C291" xlink:type="locator"/>
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<link:label id="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice_9D27B4C12C8D2E0DDB927D9AEA39436F_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice_9D27B4C12C8D2E0DDB927D9AEA39436F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Granted (in dollars per share) </link:label>
<link:label id="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice_9D27B4C12C8D2E0DDB927D9AEA39436F_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice_9D27B4C12C8D2E0DDB927D9AEA39436F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangements by Share-based Payment Award, Options, Grants in Period, Weighted Average Exercise Price </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice_9D27B4C12C8D2E0DDB927D9AEA39436F" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice_9D27B4C12C8D2E0DDB927D9AEA39436F" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice_9D27B4C12C8D2E0DDB927D9AEA39436F" xlink:type="arc"/>
<link:label id="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice_8AA6CA74ED177D0602E07D9AEA3967C6_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice_8AA6CA74ED177D0602E07D9AEA3967C6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Exercised (in dollars per share) </link:label>
<link:label id="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice_8AA6CA74ED177D0602E07D9AEA3967C6_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice_8AA6CA74ED177D0602E07D9AEA3967C6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangements by Share-based Payment Award, Options, Exercises in Period, Weighted Average Exercise Price </link:label>
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<link:label id="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice_CE2C98E73FF9C26377C97D9AEA3A2D5C_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice_CE2C98E73FF9C26377C97D9AEA3A2D5C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Forfeited (in dollars per share) </link:label>
<link:label id="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice_CE2C98E73FF9C26377C97D9AEA3A2D5C_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice_CE2C98E73FF9C26377C97D9AEA3A2D5C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangements by Share-based Payment Award, Options, Forfeitures in Period, Weighted Average Exercise Price </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice_CE2C98E73FF9C26377C97D9AEA3A2D5C" xlink:type="locator"/>
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<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_A06D1475E88EE775D3437D9AEA3ADD15_periodEndLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_A06D1475E88EE775D3437D9AEA3ADD15" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US"> Outstanding at ending of year (in dollars per share) </link:label>
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<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsAdditionalDisclosuresAbstract_B507057A63B49C7D5EE37D9AEA3A0B46_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsAdditionalDisclosuresAbstract_B507057A63B49C7D5EE37D9AEA3A0B46" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Additional Stock Option Disclosures </link:label>
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<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsAdditionalDisclosuresAbstract" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsAdditionalDisclosuresAbstract_B507057A63B49C7D5EE37D9AEA3A0B46" xlink:type="locator"/>
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<link:label id="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableWeightedAverageRemainingContractualTerm1_689E2413C3B139A0A95B7D9AEA3BBC2E_label_en-US" xlink:label="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableWeightedAverageRemainingContractualTerm1_689E2413C3B139A0A95B7D9AEA3BBC2E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercisable, Weighted Average Remaining Contractual Term </link:label>
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<link:label id="lab_us-gaap_StatementOfFinancialPositionAbstract_4A3B660A31DC642FA8F4456E62CD9F05_label_en-US" xlink:label="lab_us-gaap_StatementOfFinancialPositionAbstract_4A3B660A31DC642FA8F4456E62CD9F05" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Statement of Financial Position [Abstract] </link:label>
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<link:label id="lab_us-gaap_AssetsAbstract_B5A9A559FCDC95EE5592456E62CEA4A6_terseLabel_en-US" xlink:label="lab_us-gaap_AssetsAbstract_B5A9A559FCDC95EE5592456E62CEA4A6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Assets </link:label>
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<link:label id="lab_us-gaap_RestrictedCashAndCashEquivalentsAtCarryingValue_242DAE8B8339A7E2AEE0456E62D0C6D5_terseLabel_en-US" xlink:label="lab_us-gaap_RestrictedCashAndCashEquivalentsAtCarryingValue_242DAE8B8339A7E2AEE0456E62D0C6D5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Restricted cash </link:label>
<link:label id="lab_us-gaap_RestrictedCashAndCashEquivalentsAtCarryingValue_242DAE8B8339A7E2AEE0456E62D0C6D5_label_en-US" xlink:label="lab_us-gaap_RestrictedCashAndCashEquivalentsAtCarryingValue_242DAE8B8339A7E2AEE0456E62D0C6D5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Restricted Cash and Cash Equivalents, Current </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_RestrictedCashAndCashEquivalentsAtCarryingValue" xlink:label="loc_us-gaap_RestrictedCashAndCashEquivalentsAtCarryingValue_242DAE8B8339A7E2AEE0456E62D0C6D5" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RestrictedCashAndCashEquivalentsAtCarryingValue_242DAE8B8339A7E2AEE0456E62D0C6D5" xlink:to="lab_us-gaap_RestrictedCashAndCashEquivalentsAtCarryingValue_242DAE8B8339A7E2AEE0456E62D0C6D5" xlink:type="arc"/>
<link:label id="lab_us-gaap_AccountsReceivableNetCurrent_8A81F40A30C01DECE94D456E62D0C5D5_terseLabel_en-US" xlink:label="lab_us-gaap_AccountsReceivableNetCurrent_8A81F40A30C01DECE94D456E62D0C5D5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Accounts receivable, less allowance for doubtful accounts of $123 at December 31, 2019 and $112 at December 31, 2018 </link:label>
<link:label id="lab_us-gaap_AccountsReceivableNetCurrent_8A81F40A30C01DECE94D456E62D0C5D5_label_en-US" xlink:label="lab_us-gaap_AccountsReceivableNetCurrent_8A81F40A30C01DECE94D456E62D0C5D5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Accounts Receivable, after Allowance for Credit Loss, Current </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_AccountsReceivableNetCurrent" xlink:label="loc_us-gaap_AccountsReceivableNetCurrent_8A81F40A30C01DECE94D456E62D0C5D5" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccountsReceivableNetCurrent_8A81F40A30C01DECE94D456E62D0C5D5" xlink:to="lab_us-gaap_AccountsReceivableNetCurrent_8A81F40A30C01DECE94D456E62D0C5D5" xlink:type="arc"/>
<link:label id="lab_us-gaap_AssetsCurrent_A0716825D1604EC0A1A6456E62D0DA14_totalLabel_en-US" xlink:label="lab_us-gaap_AssetsCurrent_A0716825D1604EC0A1A6456E62D0DA14" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US"> Total current assets </link:label>
<link:label id="lab_us-gaap_AssetsCurrent_A0716825D1604EC0A1A6456E62D0DA14_label_en-US" xlink:label="lab_us-gaap_AssetsCurrent_A0716825D1604EC0A1A6456E62D0DA14" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Assets, Current </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_AssetsCurrent" xlink:label="loc_us-gaap_AssetsCurrent_A0716825D1604EC0A1A6456E62D0DA14" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AssetsCurrent_A0716825D1604EC0A1A6456E62D0DA14" xlink:to="lab_us-gaap_AssetsCurrent_A0716825D1604EC0A1A6456E62D0DA14" xlink:type="arc"/>
<link:label id="lab_us-gaap_AssetsNoncurrentAbstract_F949F8D2C8C1266321BD456E62D0E786_terseLabel_en-US" xlink:label="lab_us-gaap_AssetsNoncurrentAbstract_F949F8D2C8C1266321BD456E62D0E786" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Noncurrent assets: </link:label>
<link:label id="lab_us-gaap_AssetsNoncurrentAbstract_F949F8D2C8C1266321BD456E62D0E786_label_en-US" xlink:label="lab_us-gaap_AssetsNoncurrentAbstract_F949F8D2C8C1266321BD456E62D0E786" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Assets, Noncurrent [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_AssetsNoncurrentAbstract" xlink:label="loc_us-gaap_AssetsNoncurrentAbstract_F949F8D2C8C1266321BD456E62D0E786" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AssetsNoncurrentAbstract_F949F8D2C8C1266321BD456E62D0E786" xlink:to="lab_us-gaap_AssetsNoncurrentAbstract_F949F8D2C8C1266321BD456E62D0E786" xlink:type="arc"/>
<link:label id="lab_us-gaap_PropertyPlantAndEquipmentNet_F422ACC2557C1144782B456E62D18B41_verboseLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentNet_F422ACC2557C1144782B456E62D18B41" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Property and equipment, net of accumulated depreciation of $1,338 at December 31, 2019 and $1,281 at December 31, 2018 </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_PropertyPlantAndEquipmentNet" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentNet_F422ACC2557C1144782B456E62D18B41" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentNet_F422ACC2557C1144782B456E62D18B41" xlink:to="lab_us-gaap_PropertyPlantAndEquipmentNet_F422ACC2557C1144782B456E62D18B41" xlink:type="arc"/>
<link:label id="lab_qvc_TelevisionDistributionRightsNet_3A4F6505EA8F3CC5526D456E62D1523A_terseLabel_en-US" xlink:label="lab_qvc_TelevisionDistributionRightsNet_3A4F6505EA8F3CC5526D456E62D1523A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Television Distribution Rights, Net </link:label>
<link:label id="lab_qvc_TelevisionDistributionRightsNet_3A4F6505EA8F3CC5526D456E62D1523A_label_en-US" xlink:label="lab_qvc_TelevisionDistributionRightsNet_3A4F6505EA8F3CC5526D456E62D1523A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Television Distribution Rights, Net </link:label>
<link:label id="lab_qvc_TelevisionDistributionRightsNet_3A4F6505EA8F3CC5526D456E62D1523A_documentation_en-US" xlink:label="lab_qvc_TelevisionDistributionRightsNet_3A4F6505EA8F3CC5526D456E62D1523A" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Affiliation agreements with television providers for carriage of the company's service, as well as for certain channel placement, net of accumulated amortization. </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_TelevisionDistributionRightsNet" xlink:label="loc_qvc_TelevisionDistributionRightsNet_3A4F6505EA8F3CC5526D456E62D1523A" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_TelevisionDistributionRightsNet_3A4F6505EA8F3CC5526D456E62D1523A" xlink:to="lab_qvc_TelevisionDistributionRightsNet_3A4F6505EA8F3CC5526D456E62D1523A" xlink:type="arc"/>
<link:label id="lab_us-gaap_Goodwill_6E3A4949F25FF215CCB5456E62D1EA6B_terseLabel_en-US" xlink:label="lab_us-gaap_Goodwill_6E3A4949F25FF215CCB5456E62D1EA6B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Goodwill </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_Goodwill" xlink:label="loc_us-gaap_Goodwill_6E3A4949F25FF215CCB5456E62D1EA6B" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_Goodwill_6E3A4949F25FF215CCB5456E62D1EA6B" xlink:to="lab_us-gaap_Goodwill_6E3A4949F25FF215CCB5456E62D1EA6B" xlink:type="arc"/>
<link:label id="lab_us-gaap_OtherAssetsNoncurrent_305EA169B6B0FB9AB9BE456E62D1C841_terseLabel_en-US" xlink:label="lab_us-gaap_OtherAssetsNoncurrent_305EA169B6B0FB9AB9BE456E62D1C841" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Other noncurrent assets </link:label>
<link:label id="lab_us-gaap_OtherAssetsNoncurrent_305EA169B6B0FB9AB9BE456E62D1C841_label_en-US" xlink:label="lab_us-gaap_OtherAssetsNoncurrent_305EA169B6B0FB9AB9BE456E62D1C841" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Other Assets, Noncurrent </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_OtherAssetsNoncurrent" xlink:label="loc_us-gaap_OtherAssetsNoncurrent_305EA169B6B0FB9AB9BE456E62D1C841" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherAssetsNoncurrent_305EA169B6B0FB9AB9BE456E62D1C841" xlink:to="lab_us-gaap_OtherAssetsNoncurrent_305EA169B6B0FB9AB9BE456E62D1C841" xlink:type="arc"/>
<link:label id="lab_us-gaap_LiabilitiesAndStockholdersEquityAbstract_BEB2A37E8D6BBF2627A7456E62D22722_terseLabel_en-US" xlink:label="lab_us-gaap_LiabilitiesAndStockholdersEquityAbstract_BEB2A37E8D6BBF2627A7456E62D22722" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Liabilities and equity </link:label>
<link:label id="lab_us-gaap_LiabilitiesAndStockholdersEquityAbstract_BEB2A37E8D6BBF2627A7456E62D22722_label_en-US" xlink:label="lab_us-gaap_LiabilitiesAndStockholdersEquityAbstract_BEB2A37E8D6BBF2627A7456E62D22722" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Liabilities and Equity [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_LiabilitiesAndStockholdersEquityAbstract" xlink:label="loc_us-gaap_LiabilitiesAndStockholdersEquityAbstract_BEB2A37E8D6BBF2627A7456E62D22722" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LiabilitiesAndStockholdersEquityAbstract_BEB2A37E8D6BBF2627A7456E62D22722" xlink:to="lab_us-gaap_LiabilitiesAndStockholdersEquityAbstract_BEB2A37E8D6BBF2627A7456E62D22722" xlink:type="arc"/>
<link:label id="lab_us-gaap_LiabilitiesAbstract_2EA5471645FDF3CA258E456E62D2673F_terseLabel_en-US" xlink:label="lab_us-gaap_LiabilitiesAbstract_2EA5471645FDF3CA258E456E62D2673F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Liabilities </link:label>
<link:label id="lab_us-gaap_LiabilitiesAbstract_2EA5471645FDF3CA258E456E62D2673F_label_en-US" xlink:label="lab_us-gaap_LiabilitiesAbstract_2EA5471645FDF3CA258E456E62D2673F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Liabilities [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_LiabilitiesAbstract" xlink:label="loc_us-gaap_LiabilitiesAbstract_2EA5471645FDF3CA258E456E62D2673F" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LiabilitiesAbstract_2EA5471645FDF3CA258E456E62D2673F" xlink:to="lab_us-gaap_LiabilitiesAbstract_2EA5471645FDF3CA258E456E62D2673F" xlink:type="arc"/>
<link:label id="lab_us-gaap_LiabilitiesCurrentAbstract_6473627C13B3E5133778456E62D36B6F_terseLabel_en-US" xlink:label="lab_us-gaap_LiabilitiesCurrentAbstract_6473627C13B3E5133778456E62D36B6F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Current liabilities: </link:label>
<link:label id="lab_us-gaap_LiabilitiesCurrentAbstract_6473627C13B3E5133778456E62D36B6F_label_en-US" xlink:label="lab_us-gaap_LiabilitiesCurrentAbstract_6473627C13B3E5133778456E62D36B6F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Liabilities, Current [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_LiabilitiesCurrentAbstract" xlink:label="loc_us-gaap_LiabilitiesCurrentAbstract_6473627C13B3E5133778456E62D36B6F" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LiabilitiesCurrentAbstract_6473627C13B3E5133778456E62D36B6F" xlink:to="lab_us-gaap_LiabilitiesCurrentAbstract_6473627C13B3E5133778456E62D36B6F" xlink:type="arc"/>
<link:label id="lab_us-gaap_LongTermDebtAndCapitalLeaseObligationsCurrent_E7B722976E752DE471CB456E62D35889_terseLabel_en-US" xlink:label="lab_us-gaap_LongTermDebtAndCapitalLeaseObligationsCurrent_E7B722976E752DE471CB456E62D35889" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Current portion of debt and finance lease obligations </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_LongTermDebtAndCapitalLeaseObligationsCurrent" xlink:label="loc_us-gaap_LongTermDebtAndCapitalLeaseObligationsCurrent_E7B722976E752DE471CB456E62D35889" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongTermDebtAndCapitalLeaseObligationsCurrent_E7B722976E752DE471CB456E62D35889" xlink:to="lab_us-gaap_LongTermDebtAndCapitalLeaseObligationsCurrent_E7B722976E752DE471CB456E62D35889" xlink:type="arc"/>
<link:label id="lab_us-gaap_AccountsPayableTradeCurrent_142CC969EC5CF6CFD741456E62D3CB45_terseLabel_en-US" xlink:label="lab_us-gaap_AccountsPayableTradeCurrent_142CC969EC5CF6CFD741456E62D3CB45" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Accounts payable-trade </link:label>
<link:label id="lab_us-gaap_AccountsPayableTradeCurrent_142CC969EC5CF6CFD741456E62D3CB45_label_en-US" xlink:label="lab_us-gaap_AccountsPayableTradeCurrent_142CC969EC5CF6CFD741456E62D3CB45" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Accounts Payable, Trade, Current </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_AccountsPayableTradeCurrent" xlink:label="loc_us-gaap_AccountsPayableTradeCurrent_142CC969EC5CF6CFD741456E62D3CB45" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccountsPayableTradeCurrent_142CC969EC5CF6CFD741456E62D3CB45" xlink:to="lab_us-gaap_AccountsPayableTradeCurrent_142CC969EC5CF6CFD741456E62D3CB45" xlink:type="arc"/>
<link:label id="lab_us-gaap_LiabilitiesCurrent_AB40EE0C867AD4AC20E1456E62D32103_terseLabel_en-US" xlink:label="lab_us-gaap_LiabilitiesCurrent_AB40EE0C867AD4AC20E1456E62D32103" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Total current liabilities </link:label>
<link:label id="lab_us-gaap_LiabilitiesCurrent_AB40EE0C867AD4AC20E1456E62D32103_label_en-US" xlink:label="lab_us-gaap_LiabilitiesCurrent_AB40EE0C867AD4AC20E1456E62D32103" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Liabilities, Current </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_LiabilitiesCurrent" xlink:label="loc_us-gaap_LiabilitiesCurrent_AB40EE0C867AD4AC20E1456E62D32103" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LiabilitiesCurrent_AB40EE0C867AD4AC20E1456E62D32103" xlink:to="lab_us-gaap_LiabilitiesCurrent_AB40EE0C867AD4AC20E1456E62D32103" xlink:type="arc"/>
<link:label id="lab_us-gaap_LiabilitiesNoncurrentAbstract_4F18DB0432A9EC63FDEC456E62D4CF0F_terseLabel_en-US" xlink:label="lab_us-gaap_LiabilitiesNoncurrentAbstract_4F18DB0432A9EC63FDEC456E62D4CF0F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Noncurrent liabilities: </link:label>
<link:label id="lab_us-gaap_LiabilitiesNoncurrentAbstract_4F18DB0432A9EC63FDEC456E62D4CF0F_label_en-US" xlink:label="lab_us-gaap_LiabilitiesNoncurrentAbstract_4F18DB0432A9EC63FDEC456E62D4CF0F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Liabilities, Noncurrent [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_LiabilitiesNoncurrentAbstract" xlink:label="loc_us-gaap_LiabilitiesNoncurrentAbstract_4F18DB0432A9EC63FDEC456E62D4CF0F" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LiabilitiesNoncurrentAbstract_4F18DB0432A9EC63FDEC456E62D4CF0F" xlink:to="lab_us-gaap_LiabilitiesNoncurrentAbstract_4F18DB0432A9EC63FDEC456E62D4CF0F" xlink:type="arc"/>
<link:label id="lab_us-gaap_DeferredTaxLiabilitiesNoncurrent_8DEFAF07BB22F3659A0B456E62D47A29_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredTaxLiabilitiesNoncurrent_8DEFAF07BB22F3659A0B456E62D47A29" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Deferred income taxes </link:label>
<link:label id="lab_us-gaap_DeferredTaxLiabilitiesNoncurrent_8DEFAF07BB22F3659A0B456E62D47A29_label_en-US" xlink:label="lab_us-gaap_DeferredTaxLiabilitiesNoncurrent_8DEFAF07BB22F3659A0B456E62D47A29" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Deferred Tax Liabilities, Net, Noncurrent </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_DeferredTaxLiabilitiesNoncurrent" xlink:label="loc_us-gaap_DeferredTaxLiabilitiesNoncurrent_8DEFAF07BB22F3659A0B456E62D47A29" xlink:type="locator"/>
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<link:label id="lab_us-gaap_OtherLiabilitiesNoncurrent_5633543559EA687DF5C9456E62D4DBC8_terseLabel_en-US" xlink:label="lab_us-gaap_OtherLiabilitiesNoncurrent_5633543559EA687DF5C9456E62D4DBC8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Other long-term liabilities </link:label>
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<link:label id="lab_us-gaap_Liabilities_A1D3D1906E8B3A635CEA456E62D488F1_label_en-US" xlink:label="lab_us-gaap_Liabilities_A1D3D1906E8B3A635CEA456E62D488F1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Liabilities </link:label>
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<link:label id="lab_us-gaap_EquityAbstract_B6FE48DB96BBB6F3E938456E62D47C9A_terseLabel_en-US" xlink:label="lab_us-gaap_EquityAbstract_B6FE48DB96BBB6F3E938456E62D47C9A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Equity: </link:label>
<link:label id="lab_us-gaap_EquityAbstract_B6FE48DB96BBB6F3E938456E62D47C9A_label_en-US" xlink:label="lab_us-gaap_EquityAbstract_B6FE48DB96BBB6F3E938456E62D47C9A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Equity [Abstract] </link:label>
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<link:label id="lab_us-gaap_StockholdersEquityAbstract_508B2A8BEFB14BC99FCF456E62D56AF7_terseLabel_en-US" xlink:label="lab_us-gaap_StockholdersEquityAbstract_508B2A8BEFB14BC99FCF456E62D56AF7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> QVC, Inc. stockholder's equity: </link:label>
<link:label id="lab_us-gaap_StockholdersEquityAbstract_508B2A8BEFB14BC99FCF456E62D56AF7_label_en-US" xlink:label="lab_us-gaap_StockholdersEquityAbstract_508B2A8BEFB14BC99FCF456E62D56AF7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Stockholders' Equity Attributable to Parent [Abstract] </link:label>
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<link:label id="lab_us-gaap_CommonStockValue_40AA015514B11887CAB5456E62D5A2BE_terseLabel_en-US" xlink:label="lab_us-gaap_CommonStockValue_40AA015514B11887CAB5456E62D5A2BE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Common stock, $0.01 par value, 1 authorized share </link:label>
<link:label id="lab_us-gaap_CommonStockValue_40AA015514B11887CAB5456E62D5A2BE_label_en-US" xlink:label="lab_us-gaap_CommonStockValue_40AA015514B11887CAB5456E62D5A2BE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Common Stock, Value, Issued </link:label>
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<link:label id="lab_us-gaap_AdditionalPaidInCapital_95A4E82F177EA0E68E06456E62D5FDAE_terseLabel_en-US" xlink:label="lab_us-gaap_AdditionalPaidInCapital_95A4E82F177EA0E68E06456E62D5FDAE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Additional paid-in capital </link:label>
<link:label id="lab_us-gaap_AdditionalPaidInCapital_95A4E82F177EA0E68E06456E62D5FDAE_label_en-US" xlink:label="lab_us-gaap_AdditionalPaidInCapital_95A4E82F177EA0E68E06456E62D5FDAE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Additional Paid in Capital </link:label>
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<link:label id="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_6547447C88B531E0B640456E62D6C918_label_en-US" xlink:label="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_6547447C88B531E0B640456E62D6C918" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Accumulated Other Comprehensive Income (Loss), Net of Tax </link:label>
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<link:label id="lab_us-gaap_StockholdersEquity_E24C72B4C7566681FBB2456E62D6AF38_totalLabel_en-US" xlink:label="lab_us-gaap_StockholdersEquity_E24C72B4C7566681FBB2456E62D6AF38" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US"> Total QVC, Inc. stockholder's equity </link:label>
<link:label id="lab_us-gaap_StockholdersEquity_E24C72B4C7566681FBB2456E62D6AF38_label_en-US" xlink:label="lab_us-gaap_StockholdersEquity_E24C72B4C7566681FBB2456E62D6AF38" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Stockholders' Equity Attributable to Parent </link:label>
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<link:label id="lab_us-gaap_MinorityInterest_81DD7102070025E1C0C5456E62D644BD_terseLabel_en-US" xlink:label="lab_us-gaap_MinorityInterest_81DD7102070025E1C0C5456E62D644BD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Noncontrolling interest </link:label>
<link:label id="lab_us-gaap_MinorityInterest_81DD7102070025E1C0C5456E62D644BD_label_en-US" xlink:label="lab_us-gaap_MinorityInterest_81DD7102070025E1C0C5456E62D644BD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Stockholders' Equity Attributable to Noncontrolling Interest </link:label>
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<link:label id="lab_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_C7D961C5F0C9C2436A44456E62D6FB69_totalLabel_en-US" xlink:label="lab_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_C7D961C5F0C9C2436A44456E62D6FB69" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US"> Total equity </link:label>
<link:label id="lab_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_C7D961C5F0C9C2436A44456E62D6FB69_label_en-US" xlink:label="lab_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_C7D961C5F0C9C2436A44456E62D6FB69" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Stockholders' Equity, Including Portion Attributable to Noncontrolling Interest </link:label>
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<link:label id="lab_us-gaap_LiabilitiesAndStockholdersEquity_3BE6526917F2AB2DF3C4456E62D75975_totalLabel_en-US" xlink:label="lab_us-gaap_LiabilitiesAndStockholdersEquity_3BE6526917F2AB2DF3C4456E62D75975" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US"> Total liabilities and equity </link:label>
<link:label id="lab_us-gaap_LiabilitiesAndStockholdersEquity_3BE6526917F2AB2DF3C4456E62D75975_label_en-US" xlink:label="lab_us-gaap_LiabilitiesAndStockholdersEquity_3BE6526917F2AB2DF3C4456E62D75975" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Liabilities and Equity </link:label>
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<link:label id="lab_us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent_51421EBCF8838495E2DED6B7B3F04292_terseLabel_en-US" xlink:label="lab_us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent_51421EBCF8838495E2DED6B7B3F04292" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Allowance for doubtful accounts </link:label>
<link:label id="lab_us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent_51421EBCF8838495E2DED6B7B3F04292_label_en-US" xlink:label="lab_us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent_51421EBCF8838495E2DED6B7B3F04292" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Accounts Receivable, Allowance for Credit Loss, Current </link:label>
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<link:label id="lab_us-gaap_CommonStockParOrStatedValuePerShare_3317AD1552B2AEACFDAED6B7B3F19955_terseLabel_en-US" xlink:label="lab_us-gaap_CommonStockParOrStatedValuePerShare_3317AD1552B2AEACFDAED6B7B3F19955" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Common stock par value </link:label>
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<link:label id="lab_qvc_OtherIntangibleAssetsExcludingGoodwillGross_7352E92C2B5A5AD5142E78AD4BA139A3_terseLabel_en-US" xlink:label="lab_qvc_OtherIntangibleAssetsExcludingGoodwillGross_7352E92C2B5A5AD5142E78AD4BA139A3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Television distribution rights </link:label>
<link:label id="lab_qvc_OtherIntangibleAssetsExcludingGoodwillGross_7352E92C2B5A5AD5142E78AD4BA139A3_label_en-US" xlink:label="lab_qvc_OtherIntangibleAssetsExcludingGoodwillGross_7352E92C2B5A5AD5142E78AD4BA139A3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Other Intangible Assets (Excluding Goodwill), Gross </link:label>
<link:label id="lab_qvc_OtherIntangibleAssetsExcludingGoodwillGross_7352E92C2B5A5AD5142E78AD4BA139A3_documentation_en-US" xlink:label="lab_qvc_OtherIntangibleAssetsExcludingGoodwillGross_7352E92C2B5A5AD5142E78AD4BA139A3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Sum of the carrying amounts of other intangible assets, excluding goodwill, as of the balance sheet date. </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_OtherIntangibleAssetsExcludingGoodwillGross" xlink:label="loc_qvc_OtherIntangibleAssetsExcludingGoodwillGross_7352E92C2B5A5AD5142E78AD4BA139A3" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_OtherIntangibleAssetsExcludingGoodwillGross_7352E92C2B5A5AD5142E78AD4BA139A3" xlink:to="lab_qvc_OtherIntangibleAssetsExcludingGoodwillGross_7352E92C2B5A5AD5142E78AD4BA139A3" xlink:type="arc"/>
<link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_DEC16B15E749EFCF3B8078AD4BA1527E_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_DEC16B15E749EFCF3B8078AD4BA1527E" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US"> Less accumulated amortization </link:label>
<link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_DEC16B15E749EFCF3B8078AD4BA1527E_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_DEC16B15E749EFCF3B8078AD4BA1527E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Finite-Lived Intangible Assets, Accumulated Amortization </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_DEC16B15E749EFCF3B8078AD4BA1527E" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_DEC16B15E749EFCF3B8078AD4BA1527E" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_DEC16B15E749EFCF3B8078AD4BA1527E" xlink:type="arc"/>
<link:label id="lab_qvc_CableAndSatelliteTelevisionDistributionRightsNet_13CA20F10B6DADBA74A378AD4BA1C7B2_terseLabel_en-US" xlink:label="lab_qvc_CableAndSatelliteTelevisionDistributionRightsNet_13CA20F10B6DADBA74A378AD4BA1C7B2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Television distribution rights, net </link:label>
<link:label id="lab_qvc_CableAndSatelliteTelevisionDistributionRightsNet_13CA20F10B6DADBA74A378AD4BA1C7B2_label_en-US" xlink:label="lab_qvc_CableAndSatelliteTelevisionDistributionRightsNet_13CA20F10B6DADBA74A378AD4BA1C7B2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Cable and Satellite Television Distribution Rights, Net </link:label>
<link:label id="lab_qvc_CableAndSatelliteTelevisionDistributionRightsNet_13CA20F10B6DADBA74A378AD4BA1C7B2_documentation_en-US" xlink:label="lab_qvc_CableAndSatelliteTelevisionDistributionRightsNet_13CA20F10B6DADBA74A378AD4BA1C7B2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Affiliation agreements with cable and satellite television providers for carriage of the company's service, as well as for certain channel placement, net of accumulated amortization. </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_CableAndSatelliteTelevisionDistributionRightsNet" xlink:label="loc_qvc_CableAndSatelliteTelevisionDistributionRightsNet_13CA20F10B6DADBA74A378AD4BA1C7B2" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_CableAndSatelliteTelevisionDistributionRightsNet_13CA20F10B6DADBA74A378AD4BA1C7B2" xlink:to="lab_qvc_CableAndSatelliteTelevisionDistributionRightsNet_13CA20F10B6DADBA74A378AD4BA1C7B2" xlink:type="arc"/>
<link:label id="lab_qvc_Remainingweightedaverageyears_589791B9FDCE47C1491178AD4BA11EE4_terseLabel_en-US" xlink:label="lab_qvc_Remainingweightedaverageyears_589791B9FDCE47C1491178AD4BA11EE4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Acquired finite-lived intangible assets, weighted average useful life </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_Remainingweightedaverageyears" xlink:label="loc_qvc_Remainingweightedaverageyears_589791B9FDCE47C1491178AD4BA11EE4" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_Remainingweightedaverageyears_589791B9FDCE47C1491178AD4BA11EE4" xlink:to="lab_qvc_Remainingweightedaverageyears_589791B9FDCE47C1491178AD4BA11EE4" xlink:type="arc"/>
<link:label id="lab_us-gaap_AdjustmentForAmortization_6094E07166D03B0FC1AC78AD4BA2EDEF_terseLabel_en-US" xlink:label="lab_us-gaap_AdjustmentForAmortization_6094E07166D03B0FC1AC78AD4BA2EDEF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Amortization </link:label>
<link:label id="lab_us-gaap_AdjustmentForAmortization_6094E07166D03B0FC1AC78AD4BA2EDEF_label_en-US" xlink:label="lab_us-gaap_AdjustmentForAmortization_6094E07166D03B0FC1AC78AD4BA2EDEF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Amortization </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_AdjustmentForAmortization" xlink:label="loc_us-gaap_AdjustmentForAmortization_6094E07166D03B0FC1AC78AD4BA2EDEF" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AdjustmentForAmortization_6094E07166D03B0FC1AC78AD4BA2EDEF" xlink:to="lab_us-gaap_AdjustmentForAmortization_6094E07166D03B0FC1AC78AD4BA2EDEF" xlink:type="arc"/>
<link:label id="lab_qvc_PercentageofNetSales_F11B824B76D9DA3006CD78AD4BA2B8C0_terseLabel_en-US" xlink:label="lab_qvc_PercentageofNetSales_F11B824B76D9DA3006CD78AD4BA2B8C0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Percentage of Net Sales </link:label>
<link:label id="lab_qvc_PercentageofNetSales_F11B824B76D9DA3006CD78AD4BA2B8C0_label_en-US" xlink:label="lab_qvc_PercentageofNetSales_F11B824B76D9DA3006CD78AD4BA2B8C0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Percentage of Net Sales </link:label>
<link:label id="lab_qvc_PercentageofNetSales_F11B824B76D9DA3006CD78AD4BA2B8C0_documentation_en-US" xlink:label="lab_qvc_PercentageofNetSales_F11B824B76D9DA3006CD78AD4BA2B8C0" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Percentage of net sales </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_PercentageofNetSales" xlink:label="loc_qvc_PercentageofNetSales_F11B824B76D9DA3006CD78AD4BA2B8C0" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_PercentageofNetSales_F11B824B76D9DA3006CD78AD4BA2B8C0" xlink:to="lab_qvc_PercentageofNetSales_F11B824B76D9DA3006CD78AD4BA2B8C0" xlink:type="arc"/>
<link:label id="lab_us-gaap_SignificantAccountingPoliciesTextBlock_DFC62A1D81A6E20C0825D6B7B3E2EF30_terseLabel_en-US" xlink:label="lab_us-gaap_SignificantAccountingPoliciesTextBlock_DFC62A1D81A6E20C0825D6B7B3E2EF30" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Significant accounting policies </link:label>
<link:label id="lab_us-gaap_SignificantAccountingPoliciesTextBlock_DFC62A1D81A6E20C0825D6B7B3E2EF30_label_en-US" xlink:label="lab_us-gaap_SignificantAccountingPoliciesTextBlock_DFC62A1D81A6E20C0825D6B7B3E2EF30" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Significant Accounting Policies [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_SignificantAccountingPoliciesTextBlock" xlink:label="loc_us-gaap_SignificantAccountingPoliciesTextBlock_DFC62A1D81A6E20C0825D6B7B3E2EF30" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SignificantAccountingPoliciesTextBlock_DFC62A1D81A6E20C0825D6B7B3E2EF30" xlink:to="lab_us-gaap_SignificantAccountingPoliciesTextBlock_DFC62A1D81A6E20C0825D6B7B3E2EF30" xlink:type="arc"/>
<link:label id="lab_us-gaap_RelatedPartyTransactionsDisclosureTextBlock_074DDEF121407A92FD9AD6B7B6416BDA_terseLabel_en-US" xlink:label="lab_us-gaap_RelatedPartyTransactionsDisclosureTextBlock_074DDEF121407A92FD9AD6B7B6416BDA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Related Party Transactions Disclosure [Text Block] </link:label>
<link:label id="lab_us-gaap_RelatedPartyTransactionsDisclosureTextBlock_074DDEF121407A92FD9AD6B7B6416BDA_label_en-US" xlink:label="lab_us-gaap_RelatedPartyTransactionsDisclosureTextBlock_074DDEF121407A92FD9AD6B7B6416BDA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Related Party Transactions Disclosure [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_RelatedPartyTransactionsDisclosureTextBlock" xlink:label="loc_us-gaap_RelatedPartyTransactionsDisclosureTextBlock_074DDEF121407A92FD9AD6B7B6416BDA" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RelatedPartyTransactionsDisclosureTextBlock_074DDEF121407A92FD9AD6B7B6416BDA" xlink:to="lab_us-gaap_RelatedPartyTransactionsDisclosureTextBlock_074DDEF121407A92FD9AD6B7B6416BDA" xlink:type="arc"/>
<link:label id="lab_us-gaap_CustomerRelationshipsMember_FABC8D0CEC057D2C9A275F1683100039_terseLabel_en-US" xlink:label="lab_us-gaap_CustomerRelationshipsMember_FABC8D0CEC057D2C9A275F1683100039" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Customer Relationships [Member] </link:label>
<link:label id="lab_us-gaap_CustomerRelationshipsMember_FABC8D0CEC057D2C9A275F1683100039_label_en-US" xlink:label="lab_us-gaap_CustomerRelationshipsMember_FABC8D0CEC057D2C9A275F1683100039" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Customer Relationships [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_CustomerRelationshipsMember" xlink:label="loc_us-gaap_CustomerRelationshipsMember_FABC8D0CEC057D2C9A275F1683100039" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CustomerRelationshipsMember_FABC8D0CEC057D2C9A275F1683100039" xlink:to="lab_us-gaap_CustomerRelationshipsMember_FABC8D0CEC057D2C9A275F1683100039" xlink:type="arc"/>
<link:label id="lab_qvc_TechnologyMember_D4CEE0ADB8CCA4532C9C5F1683112CB2_terseLabel_en-US" xlink:label="lab_qvc_TechnologyMember_D4CEE0ADB8CCA4532C9C5F1683112CB2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Technology [Member] </link:label>
<link:label id="lab_qvc_TechnologyMember_D4CEE0ADB8CCA4532C9C5F1683112CB2_label_en-US" xlink:label="lab_qvc_TechnologyMember_D4CEE0ADB8CCA4532C9C5F1683112CB2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Technology [Member] </link:label>
<link:label id="lab_qvc_TechnologyMember_D4CEE0ADB8CCA4532C9C5F1683112CB2_documentation_en-US" xlink:label="lab_qvc_TechnologyMember_D4CEE0ADB8CCA4532C9C5F1683112CB2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Technology </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_TechnologyMember" xlink:label="loc_qvc_TechnologyMember_D4CEE0ADB8CCA4532C9C5F1683112CB2" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_TechnologyMember_D4CEE0ADB8CCA4532C9C5F1683112CB2" xlink:to="lab_qvc_TechnologyMember_D4CEE0ADB8CCA4532C9C5F1683112CB2" xlink:type="arc"/>
<link:label id="lab_qvc_BusinessCombinationRecognizedIdentifiableAssetsAcquiredandLiabilitiesAssumedTechnology_0FF528F59B6287A9C0E25F168313FE4B_terseLabel_en-US" xlink:label="lab_qvc_BusinessCombinationRecognizedIdentifiableAssetsAcquiredandLiabilitiesAssumedTechnology_0FF528F59B6287A9C0E25F168313FE4B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Technology </link:label>
<link:label id="lab_qvc_BusinessCombinationRecognizedIdentifiableAssetsAcquiredandLiabilitiesAssumedTechnology_0FF528F59B6287A9C0E25F168313FE4B_label_en-US" xlink:label="lab_qvc_BusinessCombinationRecognizedIdentifiableAssetsAcquiredandLiabilitiesAssumedTechnology_0FF528F59B6287A9C0E25F168313FE4B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Technology </link:label>
<link:label id="lab_qvc_BusinessCombinationRecognizedIdentifiableAssetsAcquiredandLiabilitiesAssumedTechnology_0FF528F59B6287A9C0E25F168313FE4B_documentation_en-US" xlink:label="lab_qvc_BusinessCombinationRecognizedIdentifiableAssetsAcquiredandLiabilitiesAssumedTechnology_0FF528F59B6287A9C0E25F168313FE4B" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> The amount of identifiabletechnology recognized as of the acquisition date. </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_BusinessCombinationRecognizedIdentifiableAssetsAcquiredandLiabilitiesAssumedTechnology" xlink:label="loc_qvc_BusinessCombinationRecognizedIdentifiableAssetsAcquiredandLiabilitiesAssumedTechnology_0FF528F59B6287A9C0E25F168313FE4B" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_BusinessCombinationRecognizedIdentifiableAssetsAcquiredandLiabilitiesAssumedTechnology_0FF528F59B6287A9C0E25F168313FE4B" xlink:to="lab_qvc_BusinessCombinationRecognizedIdentifiableAssetsAcquiredandLiabilitiesAssumedTechnology_0FF528F59B6287A9C0E25F168313FE4B" xlink:type="arc"/>
<link:label id="lab_us-gaap_BusinessAcquisitionsProFormaRevenue_5CCB9F120A992B7630D35F168313D30C_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionsProFormaRevenue_5CCB9F120A992B7630D35F168313D30C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Business Acquisition, Pro Forma Revenue </link:label>
<link:label id="lab_us-gaap_BusinessAcquisitionsProFormaRevenue_5CCB9F120A992B7630D35F168313D30C_label_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionsProFormaRevenue_5CCB9F120A992B7630D35F168313D30C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Business Acquisition, Pro Forma Revenue </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_BusinessAcquisitionsProFormaRevenue" xlink:label="loc_us-gaap_BusinessAcquisitionsProFormaRevenue_5CCB9F120A992B7630D35F168313D30C" xlink:type="locator"/>
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<link:label id="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedIntangibles_888959BF2276872B04D75F168314685E_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedIntangibles_888959BF2276872B04D75F168314685E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Finite-Lived Intangibles </link:label>
<link:label id="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedIntangibles_888959BF2276872B04D75F168314685E_label_en-US" xlink:label="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedIntangibles_888959BF2276872B04D75F168314685E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Finite-Lived Intangibles </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedIntangibles" xlink:label="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedIntangibles_888959BF2276872B04D75F168314685E" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedIntangibles_888959BF2276872B04D75F168314685E" xlink:to="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedIntangibles_888959BF2276872B04D75F168314685E" xlink:type="arc"/>
<link:label id="lab_us-gaap_AcquiredFiniteLivedIntangibleAssetsWeightedAverageUsefulLife_3F27D5F6D80B332CE67F5F16831587FC_terseLabel_en-US" xlink:label="lab_us-gaap_AcquiredFiniteLivedIntangibleAssetsWeightedAverageUsefulLife_3F27D5F6D80B332CE67F5F16831587FC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Acquired Finite-lived Intangible Assets, Weighted Average Useful Life </link:label>
<link:label id="lab_us-gaap_AcquiredFiniteLivedIntangibleAssetsWeightedAverageUsefulLife_3F27D5F6D80B332CE67F5F16831587FC_label_en-US" xlink:label="lab_us-gaap_AcquiredFiniteLivedIntangibleAssetsWeightedAverageUsefulLife_3F27D5F6D80B332CE67F5F16831587FC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Acquired Finite-lived Intangible Assets, Weighted Average Useful Life </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_AcquiredFiniteLivedIntangibleAssetsWeightedAverageUsefulLife" xlink:label="loc_us-gaap_AcquiredFiniteLivedIntangibleAssetsWeightedAverageUsefulLife_3F27D5F6D80B332CE67F5F16831587FC" xlink:type="locator"/>
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<link:label id="lab_qvc_BusinessCombinationRecognizedIdentifiableAssetsAcquiredandLiabilitiesAssumedCapitalizedSoftware_7025DE95111C9F0165CB5F168315C90B_label_en-US" xlink:label="lab_qvc_BusinessCombinationRecognizedIdentifiableAssetsAcquiredandLiabilitiesAssumedCapitalizedSoftware_7025DE95111C9F0165CB5F168315C90B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Capitalized Software </link:label>
<link:label id="lab_qvc_BusinessCombinationRecognizedIdentifiableAssetsAcquiredandLiabilitiesAssumedCapitalizedSoftware_7025DE95111C9F0165CB5F168315C90B_documentation_en-US" xlink:label="lab_qvc_BusinessCombinationRecognizedIdentifiableAssetsAcquiredandLiabilitiesAssumedCapitalizedSoftware_7025DE95111C9F0165CB5F168315C90B" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> The amount of identifiable capitalized software recognized as of the acquisition date. </link:label>
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<link:label id="lab_us-gaap_OtherAssets_C6D22A8AA2849A6B809C5F168315BDD7_terseLabel_en-US" xlink:label="lab_us-gaap_OtherAssets_C6D22A8AA2849A6B809C5F168315BDD7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Other Assets </link:label>
<link:label id="lab_us-gaap_OtherAssets_C6D22A8AA2849A6B809C5F168315BDD7_label_en-US" xlink:label="lab_us-gaap_OtherAssets_C6D22A8AA2849A6B809C5F168315BDD7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Other Assets </link:label>
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<link:label id="lab_us-gaap_AccountsPayableAndAccruedLiabilitiesCurrentAndNoncurrent_54D548A2F583477EE9995F168315461B_label_en-US" xlink:label="lab_us-gaap_AccountsPayableAndAccruedLiabilitiesCurrentAndNoncurrent_54D548A2F583477EE9995F168315461B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Accounts Payable and Accrued Liabilities </link:label>
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<link:label id="lab_us-gaap_LongTermDebt_33450A7EBFB35CAFB2B45F1683152134_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_LongTermDebt_33450A7EBFB35CAFB2B45F1683152134" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US"> Long-term Debt </link:label>
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<link:label id="lab_us-gaap_DeferredTaxLiabilitiesNoncurrent_A0FC4B264273F50441B35F16831580F6_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_DeferredTaxLiabilitiesNoncurrent_A0FC4B264273F50441B35F16831580F6" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US"> Deferred income taxes </link:label>
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<link:label id="lab_qvc_BusinessAcquisitionProFormaOperatingIncomeLoss_FDC106E7ED178BF9BF825F168315F82E_terseLabel_en-US" xlink:label="lab_qvc_BusinessAcquisitionProFormaOperatingIncomeLoss_FDC106E7ED178BF9BF825F168315F82E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Business Acquisition, Pro Forma Operating Income (Loss) </link:label>
<link:label id="lab_qvc_BusinessAcquisitionProFormaOperatingIncomeLoss_FDC106E7ED178BF9BF825F168315F82E_label_en-US" xlink:label="lab_qvc_BusinessAcquisitionProFormaOperatingIncomeLoss_FDC106E7ED178BF9BF825F168315F82E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Business Acquisition, Pro Forma Operating Income (Loss) </link:label>
<link:label id="lab_qvc_BusinessAcquisitionProFormaOperatingIncomeLoss_FDC106E7ED178BF9BF825F168315F82E_documentation_en-US" xlink:label="lab_qvc_BusinessAcquisitionProFormaOperatingIncomeLoss_FDC106E7ED178BF9BF825F168315F82E" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Business Acquisition, Pro Forma Operating Income (Loss) -The pro forma net result for the period of deducting operating expenses from operating revenues, as if the business combination or combinations had been completed at the beginning of the period. </link:label>
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<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_OperatingIncomeLoss" xlink:label="loc_us-gaap_OperatingIncomeLoss_1CB36B37FD9CB0C469FD5F16831683F6" xlink:type="locator"/>
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<link:label id="lab_qvc_GoodwillAbstract_4413895A0FA1B7679CC65F195A12CEEF_label_en-US" xlink:label="lab_qvc_GoodwillAbstract_4413895A0FA1B7679CC65F195A12CEEF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Goodwill [Abstract] </link:label>
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<link:label id="lab_qvc_QxHMember_8B242D9E04F156EAC7635F195CD3BC43_terseLabel_en-US" xlink:label="lab_qvc_QxHMember_8B242D9E04F156EAC7635F195CD3BC43" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> QxH [Member] </link:label>
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<link:label id="lab_us-gaap_PropertyPlantAndEquipmentAbstract_EA2F2120F7AD51DB31A8456E5DE5A1D4_label_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentAbstract_EA2F2120F7AD51DB31A8456E5DE5A1D4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Property, Plant and Equipment [Abstract] </link:label>
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<link:label id="lab_country_DE_DA1CE373FDED1AEEB0ED456E5DE718E3_label_en-US" xlink:label="lab_country_DE_DA1CE373FDED1AEEB0ED456E5DE718E3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> GERMANY </link:label>
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<link:label id="lab_country_JP_15D5CAA68EADAD977462456E5DE71AA9_label_en-US" xlink:label="lab_country_JP_15D5CAA68EADAD977462456E5DE71AA9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> JAPAN </link:label>
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<link:label id="lab_us-gaap_EquityComponentDomain_DA0247D979F369990AD1795C239ED133_terseLabel_en-US" xlink:label="lab_us-gaap_EquityComponentDomain_DA0247D979F369990AD1795C239ED133" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Equity Component [Domain] </link:label>
<link:label id="lab_us-gaap_EquityComponentDomain_DA0247D979F369990AD1795C239ED133_label_en-US" xlink:label="lab_us-gaap_EquityComponentDomain_DA0247D979F369990AD1795C239ED133" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Equity Component [Domain] </link:label>
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<link:label id="lab_us-gaap_CommonStockMember_CCF278B18ABECF9A8E81795C239F2A9C_terseLabel_en-US" xlink:label="lab_us-gaap_CommonStockMember_CCF278B18ABECF9A8E81795C239F2A9C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Common stock </link:label>
<link:label id="lab_us-gaap_CommonStockMember_CCF278B18ABECF9A8E81795C239F2A9C_label_en-US" xlink:label="lab_us-gaap_CommonStockMember_CCF278B18ABECF9A8E81795C239F2A9C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Common Stock [Member] </link:label>
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<link:label id="lab_us-gaap_AdditionalPaidInCapitalMember_EEBF169101EB3EEB8680795C239F82B3_terseLabel_en-US" xlink:label="lab_us-gaap_AdditionalPaidInCapitalMember_EEBF169101EB3EEB8680795C239F82B3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Additional paid-in capital </link:label>
<link:label id="lab_us-gaap_AdditionalPaidInCapitalMember_EEBF169101EB3EEB8680795C239F82B3_label_en-US" xlink:label="lab_us-gaap_AdditionalPaidInCapitalMember_EEBF169101EB3EEB8680795C239F82B3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Additional Paid-in Capital [Member] </link:label>
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<link:label id="lab_us-gaap_RetainedEarningsMember_C66D54453896676D42E7795C239F7141_terseLabel_en-US" xlink:label="lab_us-gaap_RetainedEarningsMember_C66D54453896676D42E7795C239F7141" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Accumulated deficit </link:label>
<link:label id="lab_us-gaap_RetainedEarningsMember_C66D54453896676D42E7795C239F7141_label_en-US" xlink:label="lab_us-gaap_RetainedEarningsMember_C66D54453896676D42E7795C239F7141" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Retained Earnings [Member] </link:label>
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<link:label id="lab_us-gaap_AccumulatedOtherComprehensiveIncomeMember_3733412A836D34751BE1795C239F8FD2_terseLabel_en-US" xlink:label="lab_us-gaap_AccumulatedOtherComprehensiveIncomeMember_3733412A836D34751BE1795C239F8FD2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Accumulated other comprehensive loss </link:label>
<link:label id="lab_us-gaap_AccumulatedOtherComprehensiveIncomeMember_3733412A836D34751BE1795C239F8FD2_label_en-US" xlink:label="lab_us-gaap_AccumulatedOtherComprehensiveIncomeMember_3733412A836D34751BE1795C239F8FD2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> AOCI Attributable to Parent [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_AccumulatedOtherComprehensiveIncomeMember" xlink:label="loc_us-gaap_AccumulatedOtherComprehensiveIncomeMember_3733412A836D34751BE1795C239F8FD2" xlink:type="locator"/>
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<link:label id="lab_us-gaap_NoncontrollingInterestMember_7E4BA155F7EB15439207795C23A0D625_terseLabel_en-US" xlink:label="lab_us-gaap_NoncontrollingInterestMember_7E4BA155F7EB15439207795C23A0D625" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Noncontrolling interest </link:label>
<link:label id="lab_us-gaap_NoncontrollingInterestMember_7E4BA155F7EB15439207795C23A0D625_label_en-US" xlink:label="lab_us-gaap_NoncontrollingInterestMember_7E4BA155F7EB15439207795C23A0D625" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Noncontrolling Interest [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_NoncontrollingInterestMember" xlink:label="loc_us-gaap_NoncontrollingInterestMember_7E4BA155F7EB15439207795C23A0D625" xlink:type="locator"/>
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<link:label id="lab_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_14CCCC22F75BA784CFE9795C23A1DB23_terseLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_14CCCC22F75BA784CFE9795C23A1DB23" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Increase (Decrease) in Stockholders' Equity [Roll Forward] </link:label>
<link:label id="lab_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_14CCCC22F75BA784CFE9795C23A1DB23_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_14CCCC22F75BA784CFE9795C23A1DB23" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Increase (Decrease) in Stockholders' Equity [Roll Forward] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_IncreaseDecreaseInStockholdersEquityRollForward" xlink:label="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_14CCCC22F75BA784CFE9795C23A1DB23" xlink:type="locator"/>
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<link:label id="lab_us-gaap_CommonStockSharesOutstanding_9CA04B3019D3D73D3B6A795C23A1EB9A_periodStartLabel_en-US" xlink:label="lab_us-gaap_CommonStockSharesOutstanding_9CA04B3019D3D73D3B6A795C23A1EB9A" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US"> Common Stock, Shares, Outstanding (beginning) </link:label>
<link:label id="lab_us-gaap_CommonStockSharesOutstanding_9CA04B3019D3D73D3B6A795C23A1EB9A_label_en-US" xlink:label="lab_us-gaap_CommonStockSharesOutstanding_9CA04B3019D3D73D3B6A795C23A1EB9A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Common Stock, Shares, Outstanding </link:label>
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<link:label id="lab_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_C6ED3B19AFBA471C350C795C23A1F620_periodStartLabel_en-US" xlink:label="lab_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_C6ED3B19AFBA471C350C795C23A1F620" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US"> Balance </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest" xlink:label="loc_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_C6ED3B19AFBA471C350C795C23A1F620" xlink:type="locator"/>
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<link:label id="lab_us-gaap_CumulativeEffectOfNewAccountingPrincipleInPeriodOfAdoption_B9B46A41C53E98330867795C23A1F10A_terseLabel_en-US" xlink:label="lab_us-gaap_CumulativeEffectOfNewAccountingPrincipleInPeriodOfAdoption_B9B46A41C53E98330867795C23A1F10A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Cumulative Effect of New Accounting Principle in Period of Adoption </link:label>
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<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_CumulativeEffectOfNewAccountingPrincipleInPeriodOfAdoption" xlink:label="loc_us-gaap_CumulativeEffectOfNewAccountingPrincipleInPeriodOfAdoption_B9B46A41C53E98330867795C23A1F10A" xlink:type="locator"/>
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<link:label id="lab_us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax_566060A190EDE909CD37795C23A7A5A2_terseLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax_566060A190EDE909CD37795C23A7A5A2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Foreign currency translation adjustments, net of tax </link:label>
<link:label id="lab_us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax_566060A190EDE909CD37795C23A7A5A2_label_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax_566060A190EDE909CD37795C23A7A5A2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Other Comprehensive Income (Loss), Foreign Currency Transaction and Translation Adjustment, Net of Tax </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax" xlink:label="loc_us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax_566060A190EDE909CD37795C23A7A5A2" xlink:type="locator"/>
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<link:label id="lab_qvc_DividendsPaidToContributionsReceivedFromWhollyOwnedParentandOther_120F2382E3DBE5741CFA795C23A78CC4_negatedTerseLabel_en-US" xlink:label="lab_qvc_DividendsPaidToContributionsReceivedFromWhollyOwnedParentandOther_120F2382E3DBE5741CFA795C23A78CC4" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US"> Dividends paid to Qurate Retail, Inc. and noncontrolling interest </link:label>
<link:label id="lab_qvc_DividendsPaidToContributionsReceivedFromWhollyOwnedParentandOther_120F2382E3DBE5741CFA795C23A78CC4_label_en-US" xlink:label="lab_qvc_DividendsPaidToContributionsReceivedFromWhollyOwnedParentandOther_120F2382E3DBE5741CFA795C23A78CC4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> (Dividends Paid To) Contributions Received From Wholly Owned Parent and Other </link:label>
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<link:label id="lab_qvc_Taxliabilityallocationtowhollyownedparent_07BB58F28A041308A05C795C23A7DE10_terseLabel_en-US" xlink:label="lab_qvc_Taxliabilityallocationtowhollyownedparent_07BB58F28A041308A05C795C23A7DE10" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Impact of tax liability allocation and indemnification agreement with Qurate Retail, Inc. </link:label>
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<link:label id="lab_us-gaap_AdjustmentsRelatedToTaxWithholdingForShareBasedCompensation_B63CA3323A9EE39706B5795C23A7176C_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_AdjustmentsRelatedToTaxWithholdingForShareBasedCompensation_B63CA3323A9EE39706B5795C23A7176C" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US"> Withholding taxes on net share settlements of stock-based compensation </link:label>
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<link:label id="lab_us-gaap_AllowanceForDoubtfulAccountsReceivable_D0A26318820999A108A4D6B7B30F2CFC_label_en-US" xlink:label="lab_us-gaap_AllowanceForDoubtfulAccountsReceivable_D0A26318820999A108A4D6B7B30F2CFC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Accounts Receivable, Allowance for Credit Loss </link:label>
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<link:label id="lab_us-gaap_ReceivablesPolicyTextBlock_39D77A34BD8034EDAE8E7CC9503AF8A5_terseLabel_en-US" xlink:label="lab_us-gaap_ReceivablesPolicyTextBlock_39D77A34BD8034EDAE8E7CC9503AF8A5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Receivables policy </link:label>
<link:label id="lab_us-gaap_ReceivablesPolicyTextBlock_39D77A34BD8034EDAE8E7CC9503AF8A5_label_en-US" xlink:label="lab_us-gaap_ReceivablesPolicyTextBlock_39D77A34BD8034EDAE8E7CC9503AF8A5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Receivable [Policy Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ReceivablesPolicyTextBlock" xlink:label="loc_us-gaap_ReceivablesPolicyTextBlock_39D77A34BD8034EDAE8E7CC9503AF8A5" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ReceivablesPolicyTextBlock_39D77A34BD8034EDAE8E7CC9503AF8A5" xlink:to="lab_us-gaap_ReceivablesPolicyTextBlock_39D77A34BD8034EDAE8E7CC9503AF8A5" xlink:type="arc"/>
<link:label id="lab_us-gaap_InventoryPolicyTextBlock_781CD6B7A6F0F8FCBFD77CC9503B1AFE_terseLabel_en-US" xlink:label="lab_us-gaap_InventoryPolicyTextBlock_781CD6B7A6F0F8FCBFD77CC9503B1AFE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Inventory policy </link:label>
<link:label id="lab_us-gaap_InventoryPolicyTextBlock_781CD6B7A6F0F8FCBFD77CC9503B1AFE_label_en-US" xlink:label="lab_us-gaap_InventoryPolicyTextBlock_781CD6B7A6F0F8FCBFD77CC9503B1AFE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Inventory, Policy [Policy Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_InventoryPolicyTextBlock" xlink:label="loc_us-gaap_InventoryPolicyTextBlock_781CD6B7A6F0F8FCBFD77CC9503B1AFE" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InventoryPolicyTextBlock_781CD6B7A6F0F8FCBFD77CC9503B1AFE" xlink:to="lab_us-gaap_InventoryPolicyTextBlock_781CD6B7A6F0F8FCBFD77CC9503B1AFE" xlink:type="arc"/>
<link:label id="lab_us-gaap_PropertyPlantAndEquipmentPolicyTextBlock_608F92CF80C266DA9A4E7CC9503B4338_terseLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentPolicyTextBlock_608F92CF80C266DA9A4E7CC9503B4338" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Property and equipment policy </link:label>
<link:label id="lab_us-gaap_PropertyPlantAndEquipmentPolicyTextBlock_608F92CF80C266DA9A4E7CC9503B4338_label_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentPolicyTextBlock_608F92CF80C266DA9A4E7CC9503B4338" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Property, Plant and Equipment, Policy [Policy Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_PropertyPlantAndEquipmentPolicyTextBlock" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentPolicyTextBlock_608F92CF80C266DA9A4E7CC9503B4338" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentPolicyTextBlock_608F92CF80C266DA9A4E7CC9503B4338" xlink:to="lab_us-gaap_PropertyPlantAndEquipmentPolicyTextBlock_608F92CF80C266DA9A4E7CC9503B4338" xlink:type="arc"/>
<link:label id="lab_us-gaap_InterestCapitalizationPolicyPolicyTextBlock_950623956F0034929DA77CC9503B9399_terseLabel_en-US" xlink:label="lab_us-gaap_InterestCapitalizationPolicyPolicyTextBlock_950623956F0034929DA77CC9503B9399" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Interest capitalization policy </link:label>
<link:label id="lab_us-gaap_InterestCapitalizationPolicyPolicyTextBlock_950623956F0034929DA77CC9503B9399_label_en-US" xlink:label="lab_us-gaap_InterestCapitalizationPolicyPolicyTextBlock_950623956F0034929DA77CC9503B9399" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Interest Capitalization, Policy [Policy Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_InterestCapitalizationPolicyPolicyTextBlock" xlink:label="loc_us-gaap_InterestCapitalizationPolicyPolicyTextBlock_950623956F0034929DA77CC9503B9399" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InterestCapitalizationPolicyPolicyTextBlock_950623956F0034929DA77CC9503B9399" xlink:to="lab_us-gaap_InterestCapitalizationPolicyPolicyTextBlock_950623956F0034929DA77CC9503B9399" xlink:type="arc"/>
<link:label id="lab_us-gaap_InternalUseSoftwarePolicy_CAB5B76114BD2B806E297CC9503B70BE_terseLabel_en-US" xlink:label="lab_us-gaap_InternalUseSoftwarePolicy_CAB5B76114BD2B806E297CC9503B70BE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Internal use software policy </link:label>
<link:label id="lab_us-gaap_InternalUseSoftwarePolicy_CAB5B76114BD2B806E297CC9503B70BE_label_en-US" xlink:label="lab_us-gaap_InternalUseSoftwarePolicy_CAB5B76114BD2B806E297CC9503B70BE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Internal Use Software, Policy [Policy Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_InternalUseSoftwarePolicy" xlink:label="loc_us-gaap_InternalUseSoftwarePolicy_CAB5B76114BD2B806E297CC9503B70BE" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InternalUseSoftwarePolicy_CAB5B76114BD2B806E297CC9503B70BE" xlink:to="lab_us-gaap_InternalUseSoftwarePolicy_CAB5B76114BD2B806E297CC9503B70BE" xlink:type="arc"/>
<link:label id="lab_us-gaap_GoodwillDisclosureTextBlock_DABC0A694C7E295E74757CC9503B8939_terseLabel_en-US" xlink:label="lab_us-gaap_GoodwillDisclosureTextBlock_DABC0A694C7E295E74757CC9503B8939" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Goodwill Disclosure [Text Block] </link:label>
<link:label id="lab_us-gaap_GoodwillDisclosureTextBlock_DABC0A694C7E295E74757CC9503B8939_label_en-US" xlink:label="lab_us-gaap_GoodwillDisclosureTextBlock_DABC0A694C7E295E74757CC9503B8939" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Goodwill Disclosure [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_GoodwillDisclosureTextBlock" xlink:label="loc_us-gaap_GoodwillDisclosureTextBlock_DABC0A694C7E295E74757CC9503B8939" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_GoodwillDisclosureTextBlock_DABC0A694C7E295E74757CC9503B8939" xlink:to="lab_us-gaap_GoodwillDisclosureTextBlock_DABC0A694C7E295E74757CC9503B8939" xlink:type="arc"/>
<link:label id="lab_us-gaap_ForeignCurrencyTransactionsAndTranslationsPolicyTextBlock_B9EF6A353EF87417F3F47CC9503BF8AD_terseLabel_en-US" xlink:label="lab_us-gaap_ForeignCurrencyTransactionsAndTranslationsPolicyTextBlock_B9EF6A353EF87417F3F47CC9503BF8AD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Foreign currency transactions and translations policy </link:label>
<link:label id="lab_us-gaap_ForeignCurrencyTransactionsAndTranslationsPolicyTextBlock_B9EF6A353EF87417F3F47CC9503BF8AD_label_en-US" xlink:label="lab_us-gaap_ForeignCurrencyTransactionsAndTranslationsPolicyTextBlock_B9EF6A353EF87417F3F47CC9503BF8AD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Foreign Currency Transactions and Translations Policy [Policy Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ForeignCurrencyTransactionsAndTranslationsPolicyTextBlock" xlink:label="loc_us-gaap_ForeignCurrencyTransactionsAndTranslationsPolicyTextBlock_B9EF6A353EF87417F3F47CC9503BF8AD" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ForeignCurrencyTransactionsAndTranslationsPolicyTextBlock_B9EF6A353EF87417F3F47CC9503BF8AD" xlink:to="lab_us-gaap_ForeignCurrencyTransactionsAndTranslationsPolicyTextBlock_B9EF6A353EF87417F3F47CC9503BF8AD" xlink:type="arc"/>
<link:label id="lab_us-gaap_CostOfSalesPolicyTextBlock_5BC6BE57600202EACEDE7CC9503C913E_terseLabel_en-US" xlink:label="lab_us-gaap_CostOfSalesPolicyTextBlock_5BC6BE57600202EACEDE7CC9503C913E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Cost of sales policy </link:label>
<link:label id="lab_us-gaap_CostOfSalesPolicyTextBlock_5BC6BE57600202EACEDE7CC9503C913E_label_en-US" xlink:label="lab_us-gaap_CostOfSalesPolicyTextBlock_5BC6BE57600202EACEDE7CC9503C913E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Cost of Goods and Service [Policy Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_CostOfSalesPolicyTextBlock" xlink:label="loc_us-gaap_CostOfSalesPolicyTextBlock_5BC6BE57600202EACEDE7CC9503C913E" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CostOfSalesPolicyTextBlock_5BC6BE57600202EACEDE7CC9503C913E" xlink:to="lab_us-gaap_CostOfSalesPolicyTextBlock_5BC6BE57600202EACEDE7CC9503C913E" xlink:type="arc"/>
<link:label id="lab_us-gaap_AdvertisingCostsPolicyTextBlock_6AA4856B70501CA139C07CC9503C8294_terseLabel_en-US" xlink:label="lab_us-gaap_AdvertisingCostsPolicyTextBlock_6AA4856B70501CA139C07CC9503C8294" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Advertising cost policy </link:label>
<link:label id="lab_us-gaap_AdvertisingCostsPolicyTextBlock_6AA4856B70501CA139C07CC9503C8294_label_en-US" xlink:label="lab_us-gaap_AdvertisingCostsPolicyTextBlock_6AA4856B70501CA139C07CC9503C8294" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Advertising Cost [Policy Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_AdvertisingCostsPolicyTextBlock" xlink:label="loc_us-gaap_AdvertisingCostsPolicyTextBlock_6AA4856B70501CA139C07CC9503C8294" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AdvertisingCostsPolicyTextBlock_6AA4856B70501CA139C07CC9503C8294" xlink:to="lab_us-gaap_AdvertisingCostsPolicyTextBlock_6AA4856B70501CA139C07CC9503C8294" xlink:type="arc"/>
<link:label id="lab_us-gaap_ShareBasedCompensationOptionAndIncentivePlansPolicy_E6493DE87A936940D6337CC9503CA839_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationOptionAndIncentivePlansPolicy_E6493DE87A936940D6337CC9503CA839" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Share-based compensation policy </link:label>
<link:label id="lab_us-gaap_ShareBasedCompensationOptionAndIncentivePlansPolicy_E6493DE87A936940D6337CC9503CA839_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationOptionAndIncentivePlansPolicy_E6493DE87A936940D6337CC9503CA839" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Payment Arrangement [Policy Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ShareBasedCompensationOptionAndIncentivePlansPolicy" xlink:label="loc_us-gaap_ShareBasedCompensationOptionAndIncentivePlansPolicy_E6493DE87A936940D6337CC9503CA839" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationOptionAndIncentivePlansPolicy_E6493DE87A936940D6337CC9503CA839" xlink:to="lab_us-gaap_ShareBasedCompensationOptionAndIncentivePlansPolicy_E6493DE87A936940D6337CC9503CA839" xlink:type="arc"/>
<link:label id="lab_us-gaap_ImpairmentOrDisposalOfLongLivedAssetsIncludingIntangibleAssetsPolicyPolicyTextBlock_5C267E6BE4E861F442AE7CC9503C0A1F_terseLabel_en-US" xlink:label="lab_us-gaap_ImpairmentOrDisposalOfLongLivedAssetsIncludingIntangibleAssetsPolicyPolicyTextBlock_5C267E6BE4E861F442AE7CC9503C0A1F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Impairment of long-lived assets policy </link:label>
<link:label id="lab_us-gaap_ImpairmentOrDisposalOfLongLivedAssetsIncludingIntangibleAssetsPolicyPolicyTextBlock_5C267E6BE4E861F442AE7CC9503C0A1F_label_en-US" xlink:label="lab_us-gaap_ImpairmentOrDisposalOfLongLivedAssetsIncludingIntangibleAssetsPolicyPolicyTextBlock_5C267E6BE4E861F442AE7CC9503C0A1F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Impairment or Disposal of Long-Lived Assets, Including Intangible Assets, Policy [Policy Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ImpairmentOrDisposalOfLongLivedAssetsIncludingIntangibleAssetsPolicyPolicyTextBlock" xlink:label="loc_us-gaap_ImpairmentOrDisposalOfLongLivedAssetsIncludingIntangibleAssetsPolicyPolicyTextBlock_5C267E6BE4E861F442AE7CC9503C0A1F" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ImpairmentOrDisposalOfLongLivedAssetsIncludingIntangibleAssetsPolicyPolicyTextBlock_5C267E6BE4E861F442AE7CC9503C0A1F" xlink:to="lab_us-gaap_ImpairmentOrDisposalOfLongLivedAssetsIncludingIntangibleAssetsPolicyPolicyTextBlock_5C267E6BE4E861F442AE7CC9503C0A1F" xlink:type="arc"/>
<link:label id="lab_us-gaap_DerivativesPolicyTextBlock_33C946307FD2573A16F77CC9503C22D7_terseLabel_en-US" xlink:label="lab_us-gaap_DerivativesPolicyTextBlock_33C946307FD2573A16F77CC9503C22D7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Derivatives policy </link:label>
<link:label id="lab_us-gaap_DerivativesPolicyTextBlock_33C946307FD2573A16F77CC9503C22D7_label_en-US" xlink:label="lab_us-gaap_DerivativesPolicyTextBlock_33C946307FD2573A16F77CC9503C22D7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Derivatives, Policy [Policy Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_DerivativesPolicyTextBlock" xlink:label="loc_us-gaap_DerivativesPolicyTextBlock_33C946307FD2573A16F77CC9503C22D7" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativesPolicyTextBlock_33C946307FD2573A16F77CC9503C22D7" xlink:to="lab_us-gaap_DerivativesPolicyTextBlock_33C946307FD2573A16F77CC9503C22D7" xlink:type="arc"/>
<link:label id="lab_us-gaap_IncomeTaxPolicyTextBlock_2FCD3301FD03D85622137CC9503C7EF7_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxPolicyTextBlock_2FCD3301FD03D85622137CC9503C7EF7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Income tax policy </link:label>
<link:label id="lab_us-gaap_IncomeTaxPolicyTextBlock_2FCD3301FD03D85622137CC9503C7EF7_label_en-US" xlink:label="lab_us-gaap_IncomeTaxPolicyTextBlock_2FCD3301FD03D85622137CC9503C7EF7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Income Tax, Policy [Policy Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_IncomeTaxPolicyTextBlock" xlink:label="loc_us-gaap_IncomeTaxPolicyTextBlock_2FCD3301FD03D85622137CC9503C7EF7" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxPolicyTextBlock_2FCD3301FD03D85622137CC9503C7EF7" xlink:to="lab_us-gaap_IncomeTaxPolicyTextBlock_2FCD3301FD03D85622137CC9503C7EF7" xlink:type="arc"/>
<link:label id="lab_us-gaap_ConsolidationPolicyTextBlock_ABE87904133CA362E1AE7CC9503D0E68_terseLabel_en-US" xlink:label="lab_us-gaap_ConsolidationPolicyTextBlock_ABE87904133CA362E1AE7CC9503D0E68" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Consolidation policy </link:label>
<link:label id="lab_us-gaap_ConsolidationPolicyTextBlock_ABE87904133CA362E1AE7CC9503D0E68_label_en-US" xlink:label="lab_us-gaap_ConsolidationPolicyTextBlock_ABE87904133CA362E1AE7CC9503D0E68" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Consolidation, Policy [Policy Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ConsolidationPolicyTextBlock" xlink:label="loc_us-gaap_ConsolidationPolicyTextBlock_ABE87904133CA362E1AE7CC9503D0E68" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ConsolidationPolicyTextBlock_ABE87904133CA362E1AE7CC9503D0E68" xlink:to="lab_us-gaap_ConsolidationPolicyTextBlock_ABE87904133CA362E1AE7CC9503D0E68" xlink:type="arc"/>
<link:label id="lab_us-gaap_EquityMethodInvestmentsPolicy_0771F483D9B934B623587CC9503D97ED_terseLabel_en-US" xlink:label="lab_us-gaap_EquityMethodInvestmentsPolicy_0771F483D9B934B623587CC9503D97ED" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Equity method investments policy </link:label>
<link:label id="lab_us-gaap_EquityMethodInvestmentsPolicy_0771F483D9B934B623587CC9503D97ED_label_en-US" xlink:label="lab_us-gaap_EquityMethodInvestmentsPolicy_0771F483D9B934B623587CC9503D97ED" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Equity Method Investments [Policy Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_EquityMethodInvestmentsPolicy" xlink:label="loc_us-gaap_EquityMethodInvestmentsPolicy_0771F483D9B934B623587CC9503D97ED" xlink:type="locator"/>
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<link:label id="lab_us-gaap_UseOfEstimates_F613B0500775D5E31A577CC9503D54AE_terseLabel_en-US" xlink:label="lab_us-gaap_UseOfEstimates_F613B0500775D5E31A577CC9503D54AE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Use of estimates policy </link:label>
<link:label id="lab_us-gaap_UseOfEstimates_F613B0500775D5E31A577CC9503D54AE_label_en-US" xlink:label="lab_us-gaap_UseOfEstimates_F613B0500775D5E31A577CC9503D54AE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Use of Estimates, Policy [Policy Text Block] </link:label>
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<link:label id="lab_us-gaap_NewAccountingPronouncementsPolicyPolicyTextBlock_A1F3E7D81EA419A5FF7F7CC9503D6DD3_terseLabel_en-US" xlink:label="lab_us-gaap_NewAccountingPronouncementsPolicyPolicyTextBlock_A1F3E7D81EA419A5FF7F7CC9503D6DD3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> New accounting pronouncements policy </link:label>
<link:label id="lab_us-gaap_NewAccountingPronouncementsPolicyPolicyTextBlock_A1F3E7D81EA419A5FF7F7CC9503D6DD3_label_en-US" xlink:label="lab_us-gaap_NewAccountingPronouncementsPolicyPolicyTextBlock_A1F3E7D81EA419A5FF7F7CC9503D6DD3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> New Accounting Pronouncements, Policy [Policy Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_NewAccountingPronouncementsPolicyPolicyTextBlock" xlink:label="loc_us-gaap_NewAccountingPronouncementsPolicyPolicyTextBlock_A1F3E7D81EA419A5FF7F7CC9503D6DD3" xlink:type="locator"/>
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<link:label id="lab_us-gaap_DisaggregationOfRevenueAbstract_760353B7B90311DBFB0E7D89A88A4218_label_en-US" xlink:label="lab_us-gaap_DisaggregationOfRevenueAbstract_760353B7B90311DBFB0E7D89A88A4218" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Disaggregation of Revenue [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_DisaggregationOfRevenueAbstract" xlink:label="loc_us-gaap_DisaggregationOfRevenueAbstract_760353B7B90311DBFB0E7D89A88A4218" xlink:type="locator"/>
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<link:label id="lab_us-gaap_AccountsReceivableNetCurrent_9C4437A07CC5F1CC959F68BDF0CD6D23_verboseLabel_en-US" xlink:label="lab_us-gaap_AccountsReceivableNetCurrent_9C4437A07CC5F1CC959F68BDF0CD6D23" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Accounts receivable, net </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_AccountsReceivableNetCurrent" xlink:label="loc_us-gaap_AccountsReceivableNetCurrent_9C4437A07CC5F1CC959F68BDF0CD6D23" xlink:type="locator"/>
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<link:label id="lab_us-gaap_AssetsCurrent_51FD8A1D897DCB37A91B68BDF0CECA00_terseLabel_en-US" xlink:label="lab_us-gaap_AssetsCurrent_51FD8A1D897DCB37A91B68BDF0CECA00" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Total current assets </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_AssetsCurrent" xlink:label="loc_us-gaap_AssetsCurrent_51FD8A1D897DCB37A91B68BDF0CECA00" xlink:type="locator"/>
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<link:label id="lab_qvc_InvestmentsInSubsidiariesAndAffiliates_E1747EF79478B169291F68BDF0CF8FCF_terseLabel_en-US" xlink:label="lab_qvc_InvestmentsInSubsidiariesAndAffiliates_E1747EF79478B169291F68BDF0CF8FCF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Investments in subsidiaries </link:label>
<link:label id="lab_qvc_InvestmentsInSubsidiariesAndAffiliates_E1747EF79478B169291F68BDF0CF8FCF_label_en-US" xlink:label="lab_qvc_InvestmentsInSubsidiariesAndAffiliates_E1747EF79478B169291F68BDF0CF8FCF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Investments in Subsidiaries and Affiliates </link:label>
<link:label id="lab_qvc_InvestmentsInSubsidiariesAndAffiliates_E1747EF79478B169291F68BDF0CF8FCF_documentation_en-US" xlink:label="lab_qvc_InvestmentsInSubsidiariesAndAffiliates_E1747EF79478B169291F68BDF0CF8FCF" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Total investments in subsidiaries in which the parent entity has control and that are required to be consolidated. </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_InvestmentsInSubsidiariesAndAffiliates" xlink:label="loc_qvc_InvestmentsInSubsidiariesAndAffiliates_E1747EF79478B169291F68BDF0CF8FCF" xlink:type="locator"/>
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<link:label id="lab_us-gaap_Assets_3FCBFDFD49947CD4B70968BDF0CF2792_totalLabel_en-US" xlink:label="lab_us-gaap_Assets_3FCBFDFD49947CD4B70968BDF0CF2792" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US"> Total assets </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_Assets" xlink:label="loc_us-gaap_Assets_3FCBFDFD49947CD4B70968BDF0CF2792" xlink:type="locator"/>
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<link:label id="lab_qvc_IntercompanyAccountsReceivablePayableCurrent_5B2051244B6B69B321D768BDF0D18E4B_terseLabel_en-US" xlink:label="lab_qvc_IntercompanyAccountsReceivablePayableCurrent_5B2051244B6B69B321D768BDF0D18E4B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Intercompany accounts payable (receivable) </link:label>
<link:label id="lab_qvc_IntercompanyAccountsReceivablePayableCurrent_5B2051244B6B69B321D768BDF0D18E4B_label_en-US" xlink:label="lab_qvc_IntercompanyAccountsReceivablePayableCurrent_5B2051244B6B69B321D768BDF0D18E4B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Intercompany Accounts (Receivable) Payable, Current </link:label>
<link:label id="lab_qvc_IntercompanyAccountsReceivablePayableCurrent_5B2051244B6B69B321D768BDF0D18E4B_documentation_en-US" xlink:label="lab_qvc_IntercompanyAccountsReceivablePayableCurrent_5B2051244B6B69B321D768BDF0D18E4B" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Intercompany amounts due within one year of the balance sheet date for (1) goods or services that have been delivered or sold (receivable) or (2) liabilities incurred and payable for goods and services received (payable). </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_IntercompanyAccountsReceivablePayableCurrent" xlink:label="loc_qvc_IntercompanyAccountsReceivablePayableCurrent_5B2051244B6B69B321D768BDF0D18E4B" xlink:type="locator"/>
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<link:label id="lab_us-gaap_LiabilitiesCurrent_1A922971C8014156D90D68BDF0D18A50_totalLabel_en-US" xlink:label="lab_us-gaap_LiabilitiesCurrent_1A922971C8014156D90D68BDF0D18A50" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US"> Total current liabilities </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_LiabilitiesCurrent" xlink:label="loc_us-gaap_LiabilitiesCurrent_1A922971C8014156D90D68BDF0D18A50" xlink:type="locator"/>
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<link:label id="lab_us-gaap_Liabilities_C67D22DEA24991DCE9C768BDF0D22D12_terseLabel_en-US" xlink:label="lab_us-gaap_Liabilities_C67D22DEA24991DCE9C768BDF0D22D12" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Total liabilities </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_Liabilities" xlink:label="loc_us-gaap_Liabilities_C67D22DEA24991DCE9C768BDF0D22D12" xlink:type="locator"/>
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<link:label id="lab_us-gaap_StockholdersEquity_E006ABFEB2F235984ADB68BDF0D2CADB_terseLabel_en-US" xlink:label="lab_us-gaap_StockholdersEquity_E006ABFEB2F235984ADB68BDF0D2CADB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> QVC, Inc. stockholder's equity </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_StockholdersEquity" xlink:label="loc_us-gaap_StockholdersEquity_E006ABFEB2F235984ADB68BDF0D2CADB" xlink:type="locator"/>
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<link:label id="lab_us-gaap_StatementOfIncomeAndComprehensiveIncomeAbstract_34DDD9C5C57B7F7A794F78E3655B76C7_label_en-US" xlink:label="lab_us-gaap_StatementOfIncomeAndComprehensiveIncomeAbstract_34DDD9C5C57B7F7A794F78E3655B76C7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Statement of Comprehensive Income [Abstract] </link:label>
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<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest" xlink:label="loc_us-gaap_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest_C94DF496D446C8715CA778E3655DBC4B" xlink:type="locator"/>
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<link:label id="lab_us-gaap_AccountsPayableOtherCurrent_520A134F0B58D926AF797CC94F847B0D_label_en-US" xlink:label="lab_us-gaap_AccountsPayableOtherCurrent_520A134F0B58D926AF797CC94F847B0D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Accounts Payable, Other, Current </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_AccountsPayableOtherCurrent" xlink:label="loc_us-gaap_AccountsPayableOtherCurrent_520A134F0B58D926AF797CC94F847B0D" xlink:type="locator"/>
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<link:label id="lab_us-gaap_EmployeeRelatedLiabilitiesCurrent_260B9E1BD330A06107CF7CC94F840FA3_terseLabel_en-US" xlink:label="lab_us-gaap_EmployeeRelatedLiabilitiesCurrent_260B9E1BD330A06107CF7CC94F840FA3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Accrued compensation and benefits </link:label>
<link:label id="lab_us-gaap_EmployeeRelatedLiabilitiesCurrent_260B9E1BD330A06107CF7CC94F840FA3_label_en-US" xlink:label="lab_us-gaap_EmployeeRelatedLiabilitiesCurrent_260B9E1BD330A06107CF7CC94F840FA3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Employee-related Liabilities, Current </link:label>
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<link:label id="lab_us-gaap_TaxesPayableCurrent_266F09F4E1A3E721DAF87CC94F85EF68_terseLabel_en-US" xlink:label="lab_us-gaap_TaxesPayableCurrent_266F09F4E1A3E721DAF87CC94F85EF68" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Sales and other taxes </link:label>
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<link:label id="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_5DC834E826C3784FC8C182124E44A955_terseLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_5DC834E826C3784FC8C182124E44A955" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Decrease (increase) in inventories </link:label>
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<link:label id="lab_qvc_Otherinvestingactivities_41C11DC5065AC47D4DA282124E451AF2_negatedTerseLabel_en-US" xlink:label="lab_qvc_Otherinvestingactivities_41C11DC5065AC47D4DA282124E451AF2" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US"> Other investing activities </link:label>
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<link:label id="lab_us-gaap_PaymentsForProceedsFromOtherInvestingActivities_2C971D8721A5595F1EBD82124E451164_terseLabel_en-US" xlink:label="lab_us-gaap_PaymentsForProceedsFromOtherInvestingActivities_2C971D8721A5595F1EBD82124E451164" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Other investing activities </link:label>
<link:label id="lab_us-gaap_PaymentsForProceedsFromOtherInvestingActivities_2C971D8721A5595F1EBD82124E451164_label_en-US" xlink:label="lab_us-gaap_PaymentsForProceedsFromOtherInvestingActivities_2C971D8721A5595F1EBD82124E451164" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Payments for (Proceeds from) Other Investing Activities </link:label>
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<link:label id="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_9B54C251F05F9931E5D082124E464935_terseLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_9B54C251F05F9931E5D082124E464935" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Capital expenditures </link:label>
<link:label id="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_9B54C251F05F9931E5D082124E464935_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_9B54C251F05F9931E5D082124E464935" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Net Cash Provided by (Used in) Financing Activities [Abstract] </link:label>
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<link:label id="lab_us-gaap_PaymentsOfDividends_4057E0152F096667347882124E47D784_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_PaymentsOfDividends_4057E0152F096667347882124E47D784" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US"> Payments of Dividends </link:label>
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<link:label id="lab_us-gaap_ProceedsFromRepaymentsOfRelatedPartyDebt_1B21AC21DD07D98610CA82124E480957_terseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromRepaymentsOfRelatedPartyDebt_1B21AC21DD07D98610CA82124E480957" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Net short-term intercompany debt borrowings (repayments) </link:label>
<link:label id="lab_us-gaap_ProceedsFromRepaymentsOfRelatedPartyDebt_1B21AC21DD07D98610CA82124E480957_label_en-US" xlink:label="lab_us-gaap_ProceedsFromRepaymentsOfRelatedPartyDebt_1B21AC21DD07D98610CA82124E480957" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Proceeds from (Repayments of) Related Party Debt </link:label>
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<link:label id="lab_qvc_ProceedsFromPaymentsForIntercompanyFinancingActivities_D3CB5B131EECAF56EA3182124E48A75E_terseLabel_en-US" xlink:label="lab_qvc_ProceedsFromPaymentsForIntercompanyFinancingActivities_D3CB5B131EECAF56EA3182124E48A75E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Other intercompany financing activities </link:label>
<link:label id="lab_qvc_ProceedsFromPaymentsForIntercompanyFinancingActivities_D3CB5B131EECAF56EA3182124E48A75E_label_en-US" xlink:label="lab_qvc_ProceedsFromPaymentsForIntercompanyFinancingActivities_D3CB5B131EECAF56EA3182124E48A75E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Proceeds from (Payments for) Intercompany Financing Activities </link:label>
<link:label id="lab_qvc_ProceedsFromPaymentsForIntercompanyFinancingActivities_D3CB5B131EECAF56EA3182124E48A75E_documentation_en-US" xlink:label="lab_qvc_ProceedsFromPaymentsForIntercompanyFinancingActivities_D3CB5B131EECAF56EA3182124E48A75E" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> The net cash inflow or outflow from intercompany financing activities. </link:label>
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<link:label id="lab_us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalentsPeriodIncreaseDecreaseIncludingExchangeRateEffect_4D9676A2B73B6CE3D53382124E48F46E_terseLabel_en-US" xlink:label="lab_us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalentsPeriodIncreaseDecreaseIncludingExchangeRateEffect_4D9676A2B73B6CE3D53382124E48F46E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Net increase (decrease) in cash, cash equivalents and restricted cash </link:label>
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<link:label id="lab_us-gaap_RevenueInitialApplicationPeriodCumulativeEffectTransitionTable_4D61C13C9C521CBCA3F8D6B7B3D7C84C_terseLabel_en-US" xlink:label="lab_us-gaap_RevenueInitialApplicationPeriodCumulativeEffectTransitionTable_4D61C13C9C521CBCA3F8D6B7B3D7C84C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Revenue, Initial Application Period Cumulative Effect Transition [Table] </link:label>
<link:label id="lab_us-gaap_RevenueInitialApplicationPeriodCumulativeEffectTransitionTable_4D61C13C9C521CBCA3F8D6B7B3D7C84C_label_en-US" xlink:label="lab_us-gaap_RevenueInitialApplicationPeriodCumulativeEffectTransitionTable_4D61C13C9C521CBCA3F8D6B7B3D7C84C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Revenue, Initial Application Period Cumulative Effect Transition [Table] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_RevenueInitialApplicationPeriodCumulativeEffectTransitionTable" xlink:label="loc_us-gaap_RevenueInitialApplicationPeriodCumulativeEffectTransitionTable_4D61C13C9C521CBCA3F8D6B7B3D7C84C" xlink:type="locator"/>
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<link:label id="lab_us-gaap_InitialApplicationPeriodCumulativeEffectTransitionAxis_C5404F0D1EE98ABC5AA1D6B7B3D89B65_terseLabel_en-US" xlink:label="lab_us-gaap_InitialApplicationPeriodCumulativeEffectTransitionAxis_C5404F0D1EE98ABC5AA1D6B7B3D89B65" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Initial Application Period Cumulative Effect Transition [Axis] </link:label>
<link:label id="lab_us-gaap_InitialApplicationPeriodCumulativeEffectTransitionAxis_C5404F0D1EE98ABC5AA1D6B7B3D89B65_label_en-US" xlink:label="lab_us-gaap_InitialApplicationPeriodCumulativeEffectTransitionAxis_C5404F0D1EE98ABC5AA1D6B7B3D89B65" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Initial Application Period Cumulative Effect Transition [Axis] </link:label>
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<link:label id="lab_us-gaap_InitialApplicationPeriodCumulativeEffectTransitionDomain_6A45010AA4B5BF950145D6B7B3D8FAEF_terseLabel_en-US" xlink:label="lab_us-gaap_InitialApplicationPeriodCumulativeEffectTransitionDomain_6A45010AA4B5BF950145D6B7B3D8FAEF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Initial Application Period Cumulative Effect Transition [Domain] </link:label>
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<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_InitialApplicationPeriodCumulativeEffectTransitionDomain" xlink:label="loc_us-gaap_InitialApplicationPeriodCumulativeEffectTransitionDomain_6A45010AA4B5BF950145D6B7B3D8FAEF" xlink:type="locator"/>
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<link:label id="lab_us-gaap_RevenueInitialApplicationPeriodCumulativeEffectTransitionLineItems_44D101F1D2C6518C8961D6B7B3D9E1B5_terseLabel_en-US" xlink:label="lab_us-gaap_RevenueInitialApplicationPeriodCumulativeEffectTransitionLineItems_44D101F1D2C6518C8961D6B7B3D9E1B5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Revenue, Initial Application Period Cumulative Effect Transition [Line Items] </link:label>
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<link:label id="lab_us-gaap_IncomeTaxContingencyTable_887CD7C6568A33E2B3F982124F4F11A9_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxContingencyTable_887CD7C6568A33E2B3F982124F4F11A9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Income Tax Contingency [Table] </link:label>
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<link:label id="lab_us-gaap_IncomeTaxAuthorityAxis_E652EA7781A9CC038F2882124F5362C1_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxAuthorityAxis_E652EA7781A9CC038F2882124F5362C1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Income Tax Authority [Axis] </link:label>
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<link:label id="lab_qvc_AccumulatedOtherComprehensiveIncomeRollForward_81580197E380AD5E9005D6B7B36F64E1_terseLabel_en-US" xlink:label="lab_qvc_AccumulatedOtherComprehensiveIncomeRollForward_81580197E380AD5E9005D6B7B36F64E1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> AOCL </link:label>
<link:label id="lab_qvc_AccumulatedOtherComprehensiveIncomeRollForward_81580197E380AD5E9005D6B7B36F64E1_label_en-US" xlink:label="lab_qvc_AccumulatedOtherComprehensiveIncomeRollForward_81580197E380AD5E9005D6B7B36F64E1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Accumulated Other Comprehensive Income [Roll Forward] </link:label>
<link:label id="lab_qvc_AccumulatedOtherComprehensiveIncomeRollForward_81580197E380AD5E9005D6B7B36F64E1_documentation_en-US" xlink:label="lab_qvc_AccumulatedOtherComprehensiveIncomeRollForward_81580197E380AD5E9005D6B7B36F64E1" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Accumulated Other Comprehensive Income [Roll Forward] </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_AccumulatedOtherComprehensiveIncomeRollForward" xlink:label="loc_qvc_AccumulatedOtherComprehensiveIncomeRollForward_81580197E380AD5E9005D6B7B36F64E1" xlink:type="locator"/>
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<link:label id="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_A38A35DEB1AFA976ACB3D6B7B36F3897_periodStartLabel_en-US" xlink:label="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_A38A35DEB1AFA976ACB3D6B7B36F3897" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US"> Beginning balance </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax" xlink:label="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_A38A35DEB1AFA976ACB3D6B7B36F3897" xlink:type="locator"/>
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<link:label id="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTax_4A3E20B50829E3A4FAE4D6B7B36F0B81_terseLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTax_4A3E20B50829E3A4FAE4D6B7B36F0B81" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Other comprehensive income attributable to QVC, Inc. stockholder </link:label>
<link:label id="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTax_4A3E20B50829E3A4FAE4D6B7B36F0B81_label_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTax_4A3E20B50829E3A4FAE4D6B7B36F0B81" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Other Comprehensive Income (Loss), Net of Tax </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossNetOfTax" xlink:label="loc_us-gaap_OtherComprehensiveIncomeLossNetOfTax_4A3E20B50829E3A4FAE4D6B7B36F0B81" xlink:type="locator"/>
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<link:label id="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_6B9C999694CB719BC39BD6B7B36FB17E_periodEndLabel_en-US" xlink:label="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_6B9C999694CB719BC39BD6B7B36FB17E" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US"> Ending balance </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax" xlink:label="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_6B9C999694CB719BC39BD6B7B36FB17E" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_6B9C999694CB719BC39BD6B7B36FB17E" xlink:to="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_6B9C999694CB719BC39BD6B7B36FB17E" xlink:type="arc"/>
<link:label id="lab_us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTable_5197269E3D07826640FB3F9D7B2E1D86_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTable_5197269E3D07826640FB3F9D7B2E1D86" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Schedule of Accounts, Notes, Loans and Financing Receivable [Table] </link:label>
<link:label id="lab_us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTable_5197269E3D07826640FB3F9D7B2E1D86_label_en-US" xlink:label="lab_us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTable_5197269E3D07826640FB3F9D7B2E1D86" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Schedule of Accounts, Notes, Loans and Financing Receivable [Table] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTable" xlink:label="loc_us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTable_5197269E3D07826640FB3F9D7B2E1D86" xlink:type="locator"/>
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<link:label id="lab_us-gaap_SellingGeneralAndAdministrativeExpensesMember_2E5FF8B61190A889FF8E3F9D7B359764_terseLabel_en-US" xlink:label="lab_us-gaap_SellingGeneralAndAdministrativeExpensesMember_2E5FF8B61190A889FF8E3F9D7B359764" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> SG&A </link:label>
<link:label id="lab_us-gaap_SellingGeneralAndAdministrativeExpensesMember_2E5FF8B61190A889FF8E3F9D7B359764_label_en-US" xlink:label="lab_us-gaap_SellingGeneralAndAdministrativeExpensesMember_2E5FF8B61190A889FF8E3F9D7B359764" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Selling, General and Administrative Expenses [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_SellingGeneralAndAdministrativeExpensesMember" xlink:label="loc_us-gaap_SellingGeneralAndAdministrativeExpensesMember_2E5FF8B61190A889FF8E3F9D7B359764" xlink:type="locator"/>
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<link:label id="lab_us-gaap_AccountsNotesLoansAndFinancingReceivableByReceivableTypeAxis_E289CED77A37971042433F9D7B365A00_terseLabel_en-US" xlink:label="lab_us-gaap_AccountsNotesLoansAndFinancingReceivableByReceivableTypeAxis_E289CED77A37971042433F9D7B365A00" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Receivable Type [Axis] </link:label>
<link:label id="lab_us-gaap_AccountsNotesLoansAndFinancingReceivableByReceivableTypeAxis_E289CED77A37971042433F9D7B365A00_label_en-US" xlink:label="lab_us-gaap_AccountsNotesLoansAndFinancingReceivableByReceivableTypeAxis_E289CED77A37971042433F9D7B365A00" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Receivable Type [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_AccountsNotesLoansAndFinancingReceivableByReceivableTypeAxis" xlink:label="loc_us-gaap_AccountsNotesLoansAndFinancingReceivableByReceivableTypeAxis_E289CED77A37971042433F9D7B365A00" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccountsNotesLoansAndFinancingReceivableByReceivableTypeAxis_E289CED77A37971042433F9D7B365A00" xlink:to="lab_us-gaap_AccountsNotesLoansAndFinancingReceivableByReceivableTypeAxis_E289CED77A37971042433F9D7B365A00" xlink:type="arc"/>
<link:label id="lab_us-gaap_ReceivableTypeDomain_3260C535708ABE7F55883F9D7B36AAEC_terseLabel_en-US" xlink:label="lab_us-gaap_ReceivableTypeDomain_3260C535708ABE7F55883F9D7B36AAEC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Receivable [Domain] </link:label>
<link:label id="lab_us-gaap_ReceivableTypeDomain_3260C535708ABE7F55883F9D7B36AAEC_label_en-US" xlink:label="lab_us-gaap_ReceivableTypeDomain_3260C535708ABE7F55883F9D7B36AAEC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Receivable [Domain] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ReceivableTypeDomain" xlink:label="loc_us-gaap_ReceivableTypeDomain_3260C535708ABE7F55883F9D7B36AAEC" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ReceivableTypeDomain_3260C535708ABE7F55883F9D7B36AAEC" xlink:to="lab_us-gaap_ReceivableTypeDomain_3260C535708ABE7F55883F9D7B36AAEC" xlink:type="arc"/>
<link:label id="lab_us-gaap_FinanceReceivablesMember_EBB5D3BA2C83858FFB983F9D7B364A19_terseLabel_en-US" xlink:label="lab_us-gaap_FinanceReceivablesMember_EBB5D3BA2C83858FFB983F9D7B364A19" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Installment sales plan </link:label>
<link:label id="lab_us-gaap_FinanceReceivablesMember_EBB5D3BA2C83858FFB983F9D7B364A19_label_en-US" xlink:label="lab_us-gaap_FinanceReceivablesMember_EBB5D3BA2C83858FFB983F9D7B364A19" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Financing Receivable [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_FinanceReceivablesMember" xlink:label="loc_us-gaap_FinanceReceivablesMember_EBB5D3BA2C83858FFB983F9D7B364A19" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FinanceReceivablesMember_EBB5D3BA2C83858FFB983F9D7B364A19" xlink:to="lab_us-gaap_FinanceReceivablesMember_EBB5D3BA2C83858FFB983F9D7B364A19" xlink:type="arc"/>
<link:label id="lab_us-gaap_CreditCardReceivablesMember_998B40017F0A33BBD9733F9D7B362F64_terseLabel_en-US" xlink:label="lab_us-gaap_CreditCardReceivablesMember_998B40017F0A33BBD9733F9D7B362F64" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Credit Card Receivable [Member] </link:label>
<link:label id="lab_us-gaap_CreditCardReceivablesMember_998B40017F0A33BBD9733F9D7B362F64_label_en-US" xlink:label="lab_us-gaap_CreditCardReceivablesMember_998B40017F0A33BBD9733F9D7B362F64" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Credit Card Receivable [Member] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_CreditCardReceivablesMember" xlink:label="loc_us-gaap_CreditCardReceivablesMember_998B40017F0A33BBD9733F9D7B362F64" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CreditCardReceivablesMember_998B40017F0A33BBD9733F9D7B362F64" xlink:to="lab_us-gaap_CreditCardReceivablesMember_998B40017F0A33BBD9733F9D7B362F64" xlink:type="arc"/>
<link:label id="lab_qvc_OtherreceivablesMember_EC9BF86A6917038FB0A53F9D7B36A761_terseLabel_en-US" xlink:label="lab_qvc_OtherreceivablesMember_EC9BF86A6917038FB0A53F9D7B36A761" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Other receivables [Member] </link:label>
<link:label id="lab_qvc_OtherreceivablesMember_EC9BF86A6917038FB0A53F9D7B36A761_label_en-US" xlink:label="lab_qvc_OtherreceivablesMember_EC9BF86A6917038FB0A53F9D7B36A761" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Other receivables [Member] </link:label>
<link:label id="lab_qvc_OtherreceivablesMember_EC9BF86A6917038FB0A53F9D7B36A761_documentation_en-US" xlink:label="lab_qvc_OtherreceivablesMember_EC9BF86A6917038FB0A53F9D7B36A761" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Other receivables [Member] </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_OtherreceivablesMember" xlink:label="loc_qvc_OtherreceivablesMember_EC9BF86A6917038FB0A53F9D7B36A761" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_OtherreceivablesMember_EC9BF86A6917038FB0A53F9D7B36A761" xlink:to="lab_qvc_OtherreceivablesMember_EC9BF86A6917038FB0A53F9D7B36A761" xlink:type="arc"/>
<link:label id="lab_us-gaap_AccountsNotesAndLoansReceivableLineItems_A683B32620144A2A10543F9D7B372CF6_terseLabel_en-US" xlink:label="lab_us-gaap_AccountsNotesAndLoansReceivableLineItems_A683B32620144A2A10543F9D7B372CF6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Accounts, Notes, Loans and Financing Receivable [Line Items] </link:label>
<link:label id="lab_us-gaap_AccountsNotesAndLoansReceivableLineItems_A683B32620144A2A10543F9D7B372CF6_label_en-US" xlink:label="lab_us-gaap_AccountsNotesAndLoansReceivableLineItems_A683B32620144A2A10543F9D7B372CF6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Accounts, Notes, Loans and Financing Receivable [Line Items] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_AccountsNotesAndLoansReceivableLineItems" xlink:label="loc_us-gaap_AccountsNotesAndLoansReceivableLineItems_A683B32620144A2A10543F9D7B372CF6" xlink:type="locator"/>
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<link:label id="lab_qvc_LoansConsumerInstallmentCreditCardNumberofInstallments_A39852139E05AF10F4263F9D7B37BE24_terseLabel_en-US" xlink:label="lab_qvc_LoansConsumerInstallmentCreditCardNumberofInstallments_A39852139E05AF10F4263F9D7B37BE24" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Number of installments plan permits for customers </link:label>
<link:label id="lab_qvc_LoansConsumerInstallmentCreditCardNumberofInstallments_A39852139E05AF10F4263F9D7B37BE24_label_en-US" xlink:label="lab_qvc_LoansConsumerInstallmentCreditCardNumberofInstallments_A39852139E05AF10F4263F9D7B37BE24" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Loans, Consumer Installment, Credit Card, Number of Installments </link:label>
<link:label id="lab_qvc_LoansConsumerInstallmentCreditCardNumberofInstallments_A39852139E05AF10F4263F9D7B37BE24_documentation_en-US" xlink:label="lab_qvc_LoansConsumerInstallmentCreditCardNumberofInstallments_A39852139E05AF10F4263F9D7B37BE24" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Loans, Consumer Installment, Credit Card, Number of Installments </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_LoansConsumerInstallmentCreditCardNumberofInstallments" xlink:label="loc_qvc_LoansConsumerInstallmentCreditCardNumberofInstallments_A39852139E05AF10F4263F9D7B37BE24" xlink:type="locator"/>
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<link:label id="lab_qvc_InterestandFeeIncomeConsumerInstallmentCreditCard_901D89D3B07FC3A9FF653F9D7B372AFE_terseLabel_en-US" xlink:label="lab_qvc_InterestandFeeIncomeConsumerInstallmentCreditCard_901D89D3B07FC3A9FF653F9D7B372AFE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Finance income from company branded credit card issued by financial institution </link:label>
<link:label id="lab_qvc_InterestandFeeIncomeConsumerInstallmentCreditCard_901D89D3B07FC3A9FF653F9D7B372AFE_label_en-US" xlink:label="lab_qvc_InterestandFeeIncomeConsumerInstallmentCreditCard_901D89D3B07FC3A9FF653F9D7B372AFE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Interest and Fee Income, Consumer Installment, Credit Card </link:label>
<link:label id="lab_qvc_InterestandFeeIncomeConsumerInstallmentCreditCard_901D89D3B07FC3A9FF653F9D7B372AFE_documentation_en-US" xlink:label="lab_qvc_InterestandFeeIncomeConsumerInstallmentCreditCard_901D89D3B07FC3A9FF653F9D7B372AFE" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Interest and Fee Income, Consumer Installment, Credit Card </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_InterestandFeeIncomeConsumerInstallmentCreditCard" xlink:label="loc_qvc_InterestandFeeIncomeConsumerInstallmentCreditCard_901D89D3B07FC3A9FF653F9D7B372AFE" xlink:type="locator"/>
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<link:label id="lab_us-gaap_AccountsReceivableNetCurrentAbstract_A1670584BDA84568BEF93F9D7B376ADC_terseLabel_en-US" xlink:label="lab_us-gaap_AccountsReceivableNetCurrentAbstract_A1670584BDA84568BEF93F9D7B376ADC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Accounts Receivable, after Allowance for Credit Loss, Current [Abstract] </link:label>
<link:label id="lab_us-gaap_AccountsReceivableNetCurrentAbstract_A1670584BDA84568BEF93F9D7B376ADC_label_en-US" xlink:label="lab_us-gaap_AccountsReceivableNetCurrentAbstract_A1670584BDA84568BEF93F9D7B376ADC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Accounts Receivable, after Allowance for Credit Loss, Current [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_AccountsReceivableNetCurrentAbstract" xlink:label="loc_us-gaap_AccountsReceivableNetCurrentAbstract_A1670584BDA84568BEF93F9D7B376ADC" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccountsReceivableNetCurrentAbstract_A1670584BDA84568BEF93F9D7B376ADC" xlink:to="lab_us-gaap_AccountsReceivableNetCurrentAbstract_A1670584BDA84568BEF93F9D7B376ADC" xlink:type="arc"/>
<link:label id="lab_us-gaap_AccountsReceivableGrossCurrent_202A124EADCE26F5E69D3F9D7B37EAE4_terseLabel_en-US" xlink:label="lab_us-gaap_AccountsReceivableGrossCurrent_202A124EADCE26F5E69D3F9D7B37EAE4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Accounts receivable, gross </link:label>
<link:label id="lab_us-gaap_AccountsReceivableGrossCurrent_202A124EADCE26F5E69D3F9D7B37EAE4_label_en-US" xlink:label="lab_us-gaap_AccountsReceivableGrossCurrent_202A124EADCE26F5E69D3F9D7B37EAE4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Accounts Receivable, before Allowance for Credit Loss, Current </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_AccountsReceivableGrossCurrent" xlink:label="loc_us-gaap_AccountsReceivableGrossCurrent_202A124EADCE26F5E69D3F9D7B37EAE4" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccountsReceivableGrossCurrent_202A124EADCE26F5E69D3F9D7B37EAE4" xlink:to="lab_us-gaap_AccountsReceivableGrossCurrent_202A124EADCE26F5E69D3F9D7B37EAE4" xlink:type="arc"/>
<link:label id="lab_us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent_F6FF0FDD25A730901BFA3F9D7B386E1C_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent_F6FF0FDD25A730901BFA3F9D7B386E1C" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US"> Less allowance for doubtful accounts </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent" xlink:label="loc_us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent_F6FF0FDD25A730901BFA3F9D7B386E1C" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent_F6FF0FDD25A730901BFA3F9D7B386E1C" xlink:to="lab_us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent_F6FF0FDD25A730901BFA3F9D7B386E1C" xlink:type="arc"/>
<link:label id="lab_us-gaap_AccountsReceivableNetCurrent_11A0A167177CA485FAD83F9D7B388C8C_totalLabel_en-US" xlink:label="lab_us-gaap_AccountsReceivableNetCurrent_11A0A167177CA485FAD83F9D7B388C8C" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US"> Accounts receivable, net </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_AccountsReceivableNetCurrent" xlink:label="loc_us-gaap_AccountsReceivableNetCurrent_11A0A167177CA485FAD83F9D7B388C8C" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccountsReceivableNetCurrent_11A0A167177CA485FAD83F9D7B388C8C" xlink:to="lab_us-gaap_AccountsReceivableNetCurrent_11A0A167177CA485FAD83F9D7B388C8C" xlink:type="arc"/>
<link:label id="lab_us-gaap_PropertyPlantAndEquipmentDisclosureTextBlock_EC7B1640E88BE193E2A5D6B7B2FCB5A3_terseLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentDisclosureTextBlock_EC7B1640E88BE193E2A5D6B7B2FCB5A3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Property and equipment, net </link:label>
<link:label id="lab_us-gaap_PropertyPlantAndEquipmentDisclosureTextBlock_EC7B1640E88BE193E2A5D6B7B2FCB5A3_label_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentDisclosureTextBlock_EC7B1640E88BE193E2A5D6B7B2FCB5A3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Property, Plant and Equipment Disclosure [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_PropertyPlantAndEquipmentDisclosureTextBlock" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentDisclosureTextBlock_EC7B1640E88BE193E2A5D6B7B2FCB5A3" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentDisclosureTextBlock_EC7B1640E88BE193E2A5D6B7B2FCB5A3" xlink:to="lab_us-gaap_PropertyPlantAndEquipmentDisclosureTextBlock_EC7B1640E88BE193E2A5D6B7B2FCB5A3" xlink:type="arc"/>
<link:label id="lab_us-gaap_LeasesOfLesseeDisclosureTextBlock_51B3B31E623DA67FBCAE405FEB43D06A_terseLabel_en-US" xlink:label="lab_us-gaap_LeasesOfLesseeDisclosureTextBlock_51B3B31E623DA67FBCAE405FEB43D06A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Leases of lessee disclosure </link:label>
<link:label id="lab_us-gaap_LeasesOfLesseeDisclosureTextBlock_51B3B31E623DA67FBCAE405FEB43D06A_label_en-US" xlink:label="lab_us-gaap_LeasesOfLesseeDisclosureTextBlock_51B3B31E623DA67FBCAE405FEB43D06A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Leases of Lessee Disclosure [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_LeasesOfLesseeDisclosureTextBlock" xlink:label="loc_us-gaap_LeasesOfLesseeDisclosureTextBlock_51B3B31E623DA67FBCAE405FEB43D06A" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LeasesOfLesseeDisclosureTextBlock_51B3B31E623DA67FBCAE405FEB43D06A" xlink:to="lab_us-gaap_LeasesOfLesseeDisclosureTextBlock_51B3B31E623DA67FBCAE405FEB43D06A" xlink:type="arc"/>
<link:label id="lab_us-gaap_IncomeTaxDisclosureTextBlock_77ED33E860CCBB0D879AD6B7B4A58716_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxDisclosureTextBlock_77ED33E860CCBB0D879AD6B7B4A58716" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Income taxes </link:label>
<link:label id="lab_us-gaap_IncomeTaxDisclosureTextBlock_77ED33E860CCBB0D879AD6B7B4A58716_label_en-US" xlink:label="lab_us-gaap_IncomeTaxDisclosureTextBlock_77ED33E860CCBB0D879AD6B7B4A58716" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Income Tax Disclosure [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_IncomeTaxDisclosureTextBlock" xlink:label="loc_us-gaap_IncomeTaxDisclosureTextBlock_77ED33E860CCBB0D879AD6B7B4A58716" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxDisclosureTextBlock_77ED33E860CCBB0D879AD6B7B4A58716" xlink:to="lab_us-gaap_IncomeTaxDisclosureTextBlock_77ED33E860CCBB0D879AD6B7B4A58716" xlink:type="arc"/>
<link:label id="lab_us-gaap_QuarterlyFinancialInformationTextBlock_662F5183EB80D47FFD5CD6B7B35DE910_terseLabel_en-US" xlink:label="lab_us-gaap_QuarterlyFinancialInformationTextBlock_662F5183EB80D47FFD5CD6B7B35DE910" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Quarterly Financial Information </link:label>
<link:label id="lab_us-gaap_QuarterlyFinancialInformationTextBlock_662F5183EB80D47FFD5CD6B7B35DE910_label_en-US" xlink:label="lab_us-gaap_QuarterlyFinancialInformationTextBlock_662F5183EB80D47FFD5CD6B7B35DE910" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Quarterly Financial Information [Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_QuarterlyFinancialInformationTextBlock" xlink:label="loc_us-gaap_QuarterlyFinancialInformationTextBlock_662F5183EB80D47FFD5CD6B7B35DE910" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_QuarterlyFinancialInformationTextBlock_662F5183EB80D47FFD5CD6B7B35DE910" xlink:to="lab_us-gaap_QuarterlyFinancialInformationTextBlock_662F5183EB80D47FFD5CD6B7B35DE910" xlink:type="arc"/>
<link:label id="lab_us-gaap_ScheduleOfQuarterlyFinancialInformationTableTextBlock_B5F3DF9127C832FC4ED04560A37BB17C_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfQuarterlyFinancialInformationTableTextBlock_B5F3DF9127C832FC4ED04560A37BB17C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Schedule of Quarterly Financial Information </link:label>
<link:label id="lab_us-gaap_ScheduleOfQuarterlyFinancialInformationTableTextBlock_B5F3DF9127C832FC4ED04560A37BB17C_label_en-US" xlink:label="lab_us-gaap_ScheduleOfQuarterlyFinancialInformationTableTextBlock_B5F3DF9127C832FC4ED04560A37BB17C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Quarterly Financial Information [Table Text Block] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ScheduleOfQuarterlyFinancialInformationTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfQuarterlyFinancialInformationTableTextBlock_B5F3DF9127C832FC4ED04560A37BB17C" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfQuarterlyFinancialInformationTableTextBlock_B5F3DF9127C832FC4ED04560A37BB17C" xlink:to="lab_us-gaap_ScheduleOfQuarterlyFinancialInformationTableTextBlock_B5F3DF9127C832FC4ED04560A37BB17C" xlink:type="arc"/>
<link:label id="lab_us-gaap_LesseeLeaseDescriptionTable_718814EB41F1C5E5DB637EC31E42EBEB_terseLabel_en-US" xlink:label="lab_us-gaap_LesseeLeaseDescriptionTable_718814EB41F1C5E5DB637EC31E42EBEB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Lessee, Lease, Description [Table] </link:label>
<link:label id="lab_us-gaap_LesseeLeaseDescriptionTable_718814EB41F1C5E5DB637EC31E42EBEB_label_en-US" xlink:label="lab_us-gaap_LesseeLeaseDescriptionTable_718814EB41F1C5E5DB637EC31E42EBEB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Lessee, Lease, Description [Table] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_LesseeLeaseDescriptionTable" xlink:label="loc_us-gaap_LesseeLeaseDescriptionTable_718814EB41F1C5E5DB637EC31E42EBEB" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LesseeLeaseDescriptionTable_718814EB41F1C5E5DB637EC31E42EBEB" xlink:to="lab_us-gaap_LesseeLeaseDescriptionTable_718814EB41F1C5E5DB637EC31E42EBEB" xlink:type="arc"/>
<link:label id="lab_us-gaap_LeaseArrangementTypeAxis_BAB087F52FB4F50A78627EC31E44FDA9_terseLabel_en-US" xlink:label="lab_us-gaap_LeaseArrangementTypeAxis_BAB087F52FB4F50A78627EC31E44FDA9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Lease Arrangement, Type [Axis] </link:label>
<link:label id="lab_us-gaap_LeaseArrangementTypeAxis_BAB087F52FB4F50A78627EC31E44FDA9_label_en-US" xlink:label="lab_us-gaap_LeaseArrangementTypeAxis_BAB087F52FB4F50A78627EC31E44FDA9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Lease Arrangement, Type [Axis] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_LeaseArrangementTypeAxis" xlink:label="loc_us-gaap_LeaseArrangementTypeAxis_BAB087F52FB4F50A78627EC31E44FDA9" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LeaseArrangementTypeAxis_BAB087F52FB4F50A78627EC31E44FDA9" xlink:to="lab_us-gaap_LeaseArrangementTypeAxis_BAB087F52FB4F50A78627EC31E44FDA9" xlink:type="arc"/>
<link:label id="lab_us-gaap_LeaseArrangementTypeDomain_A143857AB4489F1A0ED57EC31E44B3FC_terseLabel_en-US" xlink:label="lab_us-gaap_LeaseArrangementTypeDomain_A143857AB4489F1A0ED57EC31E44B3FC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Lease Arrangement, Type [Domain] </link:label>
<link:label id="lab_us-gaap_LeaseArrangementTypeDomain_A143857AB4489F1A0ED57EC31E44B3FC_label_en-US" xlink:label="lab_us-gaap_LeaseArrangementTypeDomain_A143857AB4489F1A0ED57EC31E44B3FC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Lease Arrangement, Type [Domain] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_LeaseArrangementTypeDomain" xlink:label="loc_us-gaap_LeaseArrangementTypeDomain_A143857AB4489F1A0ED57EC31E44B3FC" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LeaseArrangementTypeDomain_A143857AB4489F1A0ED57EC31E44B3FC" xlink:to="lab_us-gaap_LeaseArrangementTypeDomain_A143857AB4489F1A0ED57EC31E44B3FC" xlink:type="arc"/>
<link:label id="lab_qvc_ECDCMember_E43E6865011311C0041D7EC31E44B0ED_terseLabel_en-US" xlink:label="lab_qvc_ECDCMember_E43E6865011311C0041D7EC31E44B0ED" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> ECDC [Member] </link:label>
<link:label id="lab_qvc_ECDCMember_E43E6865011311C0041D7EC31E44B0ED_label_en-US" xlink:label="lab_qvc_ECDCMember_E43E6865011311C0041D7EC31E44B0ED" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> ECDC [Member] </link:label>
<link:label id="lab_qvc_ECDCMember_E43E6865011311C0041D7EC31E44B0ED_documentation_en-US" xlink:label="lab_qvc_ECDCMember_E43E6865011311C0041D7EC31E44B0ED" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> ECDC - East Coast Distribution Center [Member] </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_ECDCMember" xlink:label="loc_qvc_ECDCMember_E43E6865011311C0041D7EC31E44B0ED" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_ECDCMember_E43E6865011311C0041D7EC31E44B0ED" xlink:to="lab_qvc_ECDCMember_E43E6865011311C0041D7EC31E44B0ED" xlink:type="arc"/>
<link:label id="lab_us-gaap_LesseeLeaseDescriptionLineItems_ED451550B7108161C3CF7EC31E44BC8B_terseLabel_en-US" xlink:label="lab_us-gaap_LesseeLeaseDescriptionLineItems_ED451550B7108161C3CF7EC31E44BC8B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Lessee, Lease, Description [Line Items] </link:label>
<link:label id="lab_us-gaap_LesseeLeaseDescriptionLineItems_ED451550B7108161C3CF7EC31E44BC8B_label_en-US" xlink:label="lab_us-gaap_LesseeLeaseDescriptionLineItems_ED451550B7108161C3CF7EC31E44BC8B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Lessee, Lease, Description [Line Items] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_LesseeLeaseDescriptionLineItems" xlink:label="loc_us-gaap_LesseeLeaseDescriptionLineItems_ED451550B7108161C3CF7EC31E44BC8B" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LesseeLeaseDescriptionLineItems_ED451550B7108161C3CF7EC31E44BC8B" xlink:to="lab_us-gaap_LesseeLeaseDescriptionLineItems_ED451550B7108161C3CF7EC31E44BC8B" xlink:type="arc"/>
<link:label id="lab_us-gaap_LesseeOperatingLeaseTermOfContract_3FEAECF95B589D8F13DC7EC31E44C7C7_terseLabel_en-US" xlink:label="lab_us-gaap_LesseeOperatingLeaseTermOfContract_3FEAECF95B589D8F13DC7EC31E44C7C7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Lessee, Operating Lease, Term of Contract </link:label>
<link:label id="lab_us-gaap_LesseeOperatingLeaseTermOfContract_3FEAECF95B589D8F13DC7EC31E44C7C7_label_en-US" xlink:label="lab_us-gaap_LesseeOperatingLeaseTermOfContract_3FEAECF95B589D8F13DC7EC31E44C7C7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Lessee, Operating Lease, Term of Contract </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_LesseeOperatingLeaseTermOfContract" xlink:label="loc_us-gaap_LesseeOperatingLeaseTermOfContract_3FEAECF95B589D8F13DC7EC31E44C7C7" xlink:type="locator"/>
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<link:label id="lab_us-gaap_FinanceLeaseRightOfUseAssetAmortization_1B4627181FCBCFA486887EC31E456C41_terseLabel_en-US" xlink:label="lab_us-gaap_FinanceLeaseRightOfUseAssetAmortization_1B4627181FCBCFA486887EC31E456C41" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Finance Lease, Right-of-Use Asset, Amortization </link:label>
<link:label id="lab_us-gaap_FinanceLeaseRightOfUseAssetAmortization_1B4627181FCBCFA486887EC31E456C41_label_en-US" xlink:label="lab_us-gaap_FinanceLeaseRightOfUseAssetAmortization_1B4627181FCBCFA486887EC31E456C41" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Finance Lease, Right-of-Use Asset, Amortization </link:label>
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<link:label id="lab_us-gaap_FinanceLeaseInterestExpense_02B301F6EC13E65DC5897EC31E459A6A_terseLabel_en-US" xlink:label="lab_us-gaap_FinanceLeaseInterestExpense_02B301F6EC13E65DC5897EC31E459A6A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Finance Lease, Interest Expense </link:label>
<link:label id="lab_us-gaap_FinanceLeaseInterestExpense_02B301F6EC13E65DC5897EC31E459A6A_label_en-US" xlink:label="lab_us-gaap_FinanceLeaseInterestExpense_02B301F6EC13E65DC5897EC31E459A6A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Finance Lease, Interest Expense </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_FinanceLeaseInterestExpense" xlink:label="loc_us-gaap_FinanceLeaseInterestExpense_02B301F6EC13E65DC5897EC31E459A6A" xlink:type="locator"/>
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<link:label id="lab_qvc_FinanceLeaseTotalCost_9F5367F3B5D572ED5E397EC31E45B16F_terseLabel_en-US" xlink:label="lab_qvc_FinanceLeaseTotalCost_9F5367F3B5D572ED5E397EC31E45B16F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Finance Lease, Total Cost </link:label>
<link:label id="lab_qvc_FinanceLeaseTotalCost_9F5367F3B5D572ED5E397EC31E45B16F_label_en-US" xlink:label="lab_qvc_FinanceLeaseTotalCost_9F5367F3B5D572ED5E397EC31E45B16F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Finance Lease, Total Cost </link:label>
<link:label id="lab_qvc_FinanceLeaseTotalCost_9F5367F3B5D572ED5E397EC31E45B16F_documentation_en-US" xlink:label="lab_qvc_FinanceLeaseTotalCost_9F5367F3B5D572ED5E397EC31E45B16F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Finance Lease, Total Cost </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_FinanceLeaseTotalCost" xlink:label="loc_qvc_FinanceLeaseTotalCost_9F5367F3B5D572ED5E397EC31E45B16F" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_FinanceLeaseTotalCost_9F5367F3B5D572ED5E397EC31E45B16F" xlink:to="lab_qvc_FinanceLeaseTotalCost_9F5367F3B5D572ED5E397EC31E45B16F" xlink:type="arc"/>
<link:label id="lab_qvc_TotalLeaseCost_773127DA418B10816B537EC31E458564_terseLabel_en-US" xlink:label="lab_qvc_TotalLeaseCost_773127DA418B10816B537EC31E458564" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Total Lease Cost </link:label>
<link:label id="lab_qvc_TotalLeaseCost_773127DA418B10816B537EC31E458564_label_en-US" xlink:label="lab_qvc_TotalLeaseCost_773127DA418B10816B537EC31E458564" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Total Lease Cost </link:label>
<link:label id="lab_qvc_TotalLeaseCost_773127DA418B10816B537EC31E458564_documentation_en-US" xlink:label="lab_qvc_TotalLeaseCost_773127DA418B10816B537EC31E458564" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Total Lease Cost </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_TotalLeaseCost" xlink:label="loc_qvc_TotalLeaseCost_773127DA418B10816B537EC31E458564" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_TotalLeaseCost_773127DA418B10816B537EC31E458564" xlink:to="lab_qvc_TotalLeaseCost_773127DA418B10816B537EC31E458564" xlink:type="arc"/>
<link:label id="lab_us-gaap_CapitalLeasesIncomeStatementAmortizationExpense_56F0D601479AB8D2F3517EC31E46CE2A_terseLabel_en-US" xlink:label="lab_us-gaap_CapitalLeasesIncomeStatementAmortizationExpense_56F0D601479AB8D2F3517EC31E46CE2A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Capital Leases, Income Statement, Amortization Expense </link:label>
<link:label id="lab_us-gaap_CapitalLeasesIncomeStatementAmortizationExpense_56F0D601479AB8D2F3517EC31E46CE2A_label_en-US" xlink:label="lab_us-gaap_CapitalLeasesIncomeStatementAmortizationExpense_56F0D601479AB8D2F3517EC31E46CE2A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Capital Leases, Income Statement, Amortization Expense </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_CapitalLeasesIncomeStatementAmortizationExpense" xlink:label="loc_us-gaap_CapitalLeasesIncomeStatementAmortizationExpense_56F0D601479AB8D2F3517EC31E46CE2A" xlink:type="locator"/>
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<link:label id="lab_us-gaap_OperatingLeasesRentExpenseNet_ECD5BE11203982DF0C317EC31E461520_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeasesRentExpenseNet_ECD5BE11203982DF0C317EC31E461520" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Operating leases expense </link:label>
<link:label id="lab_us-gaap_OperatingLeasesRentExpenseNet_ECD5BE11203982DF0C317EC31E461520_label_en-US" xlink:label="lab_us-gaap_OperatingLeasesRentExpenseNet_ECD5BE11203982DF0C317EC31E461520" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Operating Leases, Rent Expense, Net </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_OperatingLeasesRentExpenseNet" xlink:label="loc_us-gaap_OperatingLeasesRentExpenseNet_ECD5BE11203982DF0C317EC31E461520" xlink:type="locator"/>
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<link:label id="lab_us-gaap_LeasesOperatingAbstract_F5CE04851D296FC407367EC31E469F4A_terseLabel_en-US" xlink:label="lab_us-gaap_LeasesOperatingAbstract_F5CE04851D296FC407367EC31E469F4A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Operating leases </link:label>
<link:label id="lab_us-gaap_LeasesOperatingAbstract_F5CE04851D296FC407367EC31E469F4A_label_en-US" xlink:label="lab_us-gaap_LeasesOperatingAbstract_F5CE04851D296FC407367EC31E469F4A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Leases, Operating [Abstract] </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_LeasesOperatingAbstract" xlink:label="loc_us-gaap_LeasesOperatingAbstract_F5CE04851D296FC407367EC31E469F4A" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LeasesOperatingAbstract_F5CE04851D296FC407367EC31E469F4A" xlink:to="lab_us-gaap_LeasesOperatingAbstract_F5CE04851D296FC407367EC31E469F4A" xlink:type="arc"/>
<link:label id="lab_us-gaap_FinanceLeaseWeightedAverageRemainingLeaseTerm1_4AE1ACE3A740D6A9E7EA7EC31E46B652_terseLabel_en-US" xlink:label="lab_us-gaap_FinanceLeaseWeightedAverageRemainingLeaseTerm1_4AE1ACE3A740D6A9E7EA7EC31E46B652" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Finance Lease, Weighted Average Remaining Lease Term </link:label>
<link:label id="lab_us-gaap_FinanceLeaseWeightedAverageRemainingLeaseTerm1_4AE1ACE3A740D6A9E7EA7EC31E46B652_label_en-US" xlink:label="lab_us-gaap_FinanceLeaseWeightedAverageRemainingLeaseTerm1_4AE1ACE3A740D6A9E7EA7EC31E46B652" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Finance Lease, Weighted Average Remaining Lease Term </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_FinanceLeaseWeightedAverageRemainingLeaseTerm1" xlink:label="loc_us-gaap_FinanceLeaseWeightedAverageRemainingLeaseTerm1_4AE1ACE3A740D6A9E7EA7EC31E46B652" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FinanceLeaseWeightedAverageRemainingLeaseTerm1_4AE1ACE3A740D6A9E7EA7EC31E46B652" xlink:to="lab_us-gaap_FinanceLeaseWeightedAverageRemainingLeaseTerm1_4AE1ACE3A740D6A9E7EA7EC31E46B652" xlink:type="arc"/>
<link:label id="lab_us-gaap_OperatingLeaseWeightedAverageRemainingLeaseTerm1_97E3074D8F3C0410BDDF7EC31E46D056_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeaseWeightedAverageRemainingLeaseTerm1_97E3074D8F3C0410BDDF7EC31E46D056" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Operating Lease, Weighted Average Remaining Lease Term </link:label>
<link:label id="lab_us-gaap_OperatingLeaseWeightedAverageRemainingLeaseTerm1_97E3074D8F3C0410BDDF7EC31E46D056_label_en-US" xlink:label="lab_us-gaap_OperatingLeaseWeightedAverageRemainingLeaseTerm1_97E3074D8F3C0410BDDF7EC31E46D056" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Operating Lease, Weighted Average Remaining Lease Term </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_OperatingLeaseWeightedAverageRemainingLeaseTerm1" xlink:label="loc_us-gaap_OperatingLeaseWeightedAverageRemainingLeaseTerm1_97E3074D8F3C0410BDDF7EC31E46D056" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLeaseWeightedAverageRemainingLeaseTerm1_97E3074D8F3C0410BDDF7EC31E46D056" xlink:to="lab_us-gaap_OperatingLeaseWeightedAverageRemainingLeaseTerm1_97E3074D8F3C0410BDDF7EC31E46D056" xlink:type="arc"/>
<link:label id="lab_us-gaap_FinanceLeaseWeightedAverageDiscountRatePercent_466E2D712C7238580AB97EC31E47394D_terseLabel_en-US" xlink:label="lab_us-gaap_FinanceLeaseWeightedAverageDiscountRatePercent_466E2D712C7238580AB97EC31E47394D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Finance Lease, Weighted Average Discount Rate, Percent </link:label>
<link:label id="lab_us-gaap_FinanceLeaseWeightedAverageDiscountRatePercent_466E2D712C7238580AB97EC31E47394D_label_en-US" xlink:label="lab_us-gaap_FinanceLeaseWeightedAverageDiscountRatePercent_466E2D712C7238580AB97EC31E47394D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Finance Lease, Weighted Average Discount Rate, Percent </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_FinanceLeaseWeightedAverageDiscountRatePercent" xlink:label="loc_us-gaap_FinanceLeaseWeightedAverageDiscountRatePercent_466E2D712C7238580AB97EC31E47394D" xlink:type="locator"/>
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<link:label id="lab_us-gaap_OperatingLeaseWeightedAverageDiscountRatePercent_FF82ECAFEA1C6652979A7EC31E47D044_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeaseWeightedAverageDiscountRatePercent_FF82ECAFEA1C6652979A7EC31E47D044" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Operating Lease, Weighted Average Discount Rate, Percent </link:label>
<link:label id="lab_us-gaap_OperatingLeaseWeightedAverageDiscountRatePercent_FF82ECAFEA1C6652979A7EC31E47D044_label_en-US" xlink:label="lab_us-gaap_OperatingLeaseWeightedAverageDiscountRatePercent_FF82ECAFEA1C6652979A7EC31E47D044" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Operating Lease, Weighted Average Discount Rate, Percent </link:label>
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<link:label id="lab_us-gaap_OperatingLeaseLiability_4A0CEEB87618281CD79A7EC31E47BB99_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeaseLiability_4A0CEEB87618281CD79A7EC31E47BB99" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Operating Lease, Liability </link:label>
<link:label id="lab_us-gaap_OperatingLeaseLiability_4A0CEEB87618281CD79A7EC31E47BB99_label_en-US" xlink:label="lab_us-gaap_OperatingLeaseLiability_4A0CEEB87618281CD79A7EC31E47BB99" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Operating Lease, Liability </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_OperatingLeaseLiability" xlink:label="loc_us-gaap_OperatingLeaseLiability_4A0CEEB87618281CD79A7EC31E47BB99" xlink:type="locator"/>
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<link:label id="lab_qvc_FinanceLeaseRightofUseAssetGross_E2E2CCE99676F2465F8E7EC31E48DBCA_terseLabel_en-US" xlink:label="lab_qvc_FinanceLeaseRightofUseAssetGross_E2E2CCE99676F2465F8E7EC31E48DBCA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Finance Lease, Right of Use Asset, Gross </link:label>
<link:label id="lab_qvc_FinanceLeaseRightofUseAssetGross_E2E2CCE99676F2465F8E7EC31E48DBCA_label_en-US" xlink:label="lab_qvc_FinanceLeaseRightofUseAssetGross_E2E2CCE99676F2465F8E7EC31E48DBCA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Finance Lease, Right of Use Asset, Gross </link:label>
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<link:loc xlink:href="qvc-20191231.xsd#qvc_FinanceLeaseRightofUseAssetGross" xlink:label="loc_qvc_FinanceLeaseRightofUseAssetGross_E2E2CCE99676F2465F8E7EC31E48DBCA" xlink:type="locator"/>
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<link:label id="lab_qvc_FinanceLeaseRightofUseAssetAccumulatedAmortization_863CC53D8F0CE57AE7C97EC31E48C903_negatedTerseLabel_en-US" xlink:label="lab_qvc_FinanceLeaseRightofUseAssetAccumulatedAmortization_863CC53D8F0CE57AE7C97EC31E48C903" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US"> Finance Lease, Right-of-Use Asset, Accumulated Amortization </link:label>
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<link:loc xlink:href="qvc-20191231.xsd#qvc_FinanceLeaseRightofUseAssetAccumulatedAmortization" xlink:label="loc_qvc_FinanceLeaseRightofUseAssetAccumulatedAmortization_863CC53D8F0CE57AE7C97EC31E48C903" xlink:type="locator"/>
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<link:label id="lab_us-gaap_FinanceLeaseRightOfUseAsset_4BB74858780C351054487EC31E4890EB_terseLabel_en-US" xlink:label="lab_us-gaap_FinanceLeaseRightOfUseAsset_4BB74858780C351054487EC31E4890EB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Finance Lease, Right-of-Use Asset </link:label>
<link:label id="lab_us-gaap_FinanceLeaseRightOfUseAsset_4BB74858780C351054487EC31E4890EB_label_en-US" xlink:label="lab_us-gaap_FinanceLeaseRightOfUseAsset_4BB74858780C351054487EC31E4890EB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Finance Lease, Right-of-Use Asset </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_FinanceLeaseRightOfUseAsset" xlink:label="loc_us-gaap_FinanceLeaseRightOfUseAsset_4BB74858780C351054487EC31E4890EB" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FinanceLeaseRightOfUseAsset_4BB74858780C351054487EC31E4890EB" xlink:to="lab_us-gaap_FinanceLeaseRightOfUseAsset_4BB74858780C351054487EC31E4890EB" xlink:type="arc"/>
<link:label id="lab_us-gaap_FinanceLeaseLiabilityCurrent_21D1BA742CBA24B454507EC31E4808B6_terseLabel_en-US" xlink:label="lab_us-gaap_FinanceLeaseLiabilityCurrent_21D1BA742CBA24B454507EC31E4808B6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Finance Lease, Liability, Current </link:label>
<link:label id="lab_us-gaap_FinanceLeaseLiabilityCurrent_21D1BA742CBA24B454507EC31E4808B6_label_en-US" xlink:label="lab_us-gaap_FinanceLeaseLiabilityCurrent_21D1BA742CBA24B454507EC31E4808B6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Finance Lease, Liability, Current </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_FinanceLeaseLiabilityCurrent" xlink:label="loc_us-gaap_FinanceLeaseLiabilityCurrent_21D1BA742CBA24B454507EC31E4808B6" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FinanceLeaseLiabilityCurrent_21D1BA742CBA24B454507EC31E4808B6" xlink:to="lab_us-gaap_FinanceLeaseLiabilityCurrent_21D1BA742CBA24B454507EC31E4808B6" xlink:type="arc"/>
<link:label id="lab_us-gaap_FinanceLeaseLiabilityNoncurrent_5E2365E2D395EB4780617EC31E489A14_terseLabel_en-US" xlink:label="lab_us-gaap_FinanceLeaseLiabilityNoncurrent_5E2365E2D395EB4780617EC31E489A14" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Finance Lease, Liability, Noncurrent </link:label>
<link:label id="lab_us-gaap_FinanceLeaseLiabilityNoncurrent_5E2365E2D395EB4780617EC31E489A14_label_en-US" xlink:label="lab_us-gaap_FinanceLeaseLiabilityNoncurrent_5E2365E2D395EB4780617EC31E489A14" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Finance Lease, Liability, Noncurrent </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_FinanceLeaseLiabilityNoncurrent" xlink:label="loc_us-gaap_FinanceLeaseLiabilityNoncurrent_5E2365E2D395EB4780617EC31E489A14" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FinanceLeaseLiabilityNoncurrent_5E2365E2D395EB4780617EC31E489A14" xlink:to="lab_us-gaap_FinanceLeaseLiabilityNoncurrent_5E2365E2D395EB4780617EC31E489A14" xlink:type="arc"/>
<link:label id="lab_us-gaap_FinanceLeaseLiability_7F9D9F6C8D12411E3EEE7EC31E49E01A_terseLabel_en-US" xlink:label="lab_us-gaap_FinanceLeaseLiability_7F9D9F6C8D12411E3EEE7EC31E49E01A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Finance Lease, Liability </link:label>
<link:label id="lab_us-gaap_FinanceLeaseLiability_7F9D9F6C8D12411E3EEE7EC31E49E01A_label_en-US" xlink:label="lab_us-gaap_FinanceLeaseLiability_7F9D9F6C8D12411E3EEE7EC31E49E01A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Finance Lease, Liability </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_FinanceLeaseLiability" xlink:label="loc_us-gaap_FinanceLeaseLiability_7F9D9F6C8D12411E3EEE7EC31E49E01A" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FinanceLeaseLiability_7F9D9F6C8D12411E3EEE7EC31E49E01A" xlink:to="lab_us-gaap_FinanceLeaseLiability_7F9D9F6C8D12411E3EEE7EC31E49E01A" xlink:type="arc"/>
<link:label id="lab_us-gaap_OperatingLeasePayments_E0EEDA76D0227523BFC47EC31E49A00A_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeasePayments_E0EEDA76D0227523BFC47EC31E49A00A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Operating Lease, Payments </link:label>
<link:label id="lab_us-gaap_OperatingLeasePayments_E0EEDA76D0227523BFC47EC31E49A00A_label_en-US" xlink:label="lab_us-gaap_OperatingLeasePayments_E0EEDA76D0227523BFC47EC31E49A00A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Operating Lease, Payments </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_OperatingLeasePayments" xlink:label="loc_us-gaap_OperatingLeasePayments_E0EEDA76D0227523BFC47EC31E49A00A" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLeasePayments_E0EEDA76D0227523BFC47EC31E49A00A" xlink:to="lab_us-gaap_OperatingLeasePayments_E0EEDA76D0227523BFC47EC31E49A00A" xlink:type="arc"/>
<link:label id="lab_us-gaap_FinanceLeaseInterestPaymentOnLiability_68380CB3B4A3190B87677EC31E49CE61_terseLabel_en-US" xlink:label="lab_us-gaap_FinanceLeaseInterestPaymentOnLiability_68380CB3B4A3190B87677EC31E49CE61" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Finance Lease, Interest Payment on Liability </link:label>
<link:label id="lab_us-gaap_FinanceLeaseInterestPaymentOnLiability_68380CB3B4A3190B87677EC31E49CE61_label_en-US" xlink:label="lab_us-gaap_FinanceLeaseInterestPaymentOnLiability_68380CB3B4A3190B87677EC31E49CE61" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Finance Lease, Interest Payment on Liability </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_FinanceLeaseInterestPaymentOnLiability" xlink:label="loc_us-gaap_FinanceLeaseInterestPaymentOnLiability_68380CB3B4A3190B87677EC31E49CE61" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FinanceLeaseInterestPaymentOnLiability_68380CB3B4A3190B87677EC31E49CE61" xlink:to="lab_us-gaap_FinanceLeaseInterestPaymentOnLiability_68380CB3B4A3190B87677EC31E49CE61" xlink:type="arc"/>
<link:label id="lab_us-gaap_FinanceLeasePrincipalPayments_4C907CEAB6C11E7425417EC31E49BBDB_terseLabel_en-US" xlink:label="lab_us-gaap_FinanceLeasePrincipalPayments_4C907CEAB6C11E7425417EC31E49BBDB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Finance Lease, Principal Payments </link:label>
<link:label id="lab_us-gaap_FinanceLeasePrincipalPayments_4C907CEAB6C11E7425417EC31E49BBDB_label_en-US" xlink:label="lab_us-gaap_FinanceLeasePrincipalPayments_4C907CEAB6C11E7425417EC31E49BBDB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Finance Lease, Principal Payments </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_FinanceLeasePrincipalPayments" xlink:label="loc_us-gaap_FinanceLeasePrincipalPayments_4C907CEAB6C11E7425417EC31E49BBDB" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FinanceLeasePrincipalPayments_4C907CEAB6C11E7425417EC31E49BBDB" xlink:to="lab_us-gaap_FinanceLeasePrincipalPayments_4C907CEAB6C11E7425417EC31E49BBDB" xlink:type="arc"/>
<link:label id="lab_us-gaap_RightOfUseAssetObtainedInExchangeForOperatingLeaseLiability_4DB849F8E29D747D777F7EC31E49E02D_terseLabel_en-US" xlink:label="lab_us-gaap_RightOfUseAssetObtainedInExchangeForOperatingLeaseLiability_4DB849F8E29D747D777F7EC31E49E02D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Right-of-Use Asset Obtained in Exchange for Operating Lease Liability </link:label>
<link:label id="lab_us-gaap_RightOfUseAssetObtainedInExchangeForOperatingLeaseLiability_4DB849F8E29D747D777F7EC31E49E02D_label_en-US" xlink:label="lab_us-gaap_RightOfUseAssetObtainedInExchangeForOperatingLeaseLiability_4DB849F8E29D747D777F7EC31E49E02D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Right-of-Use Asset Obtained in Exchange for Operating Lease Liability </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_RightOfUseAssetObtainedInExchangeForOperatingLeaseLiability" xlink:label="loc_us-gaap_RightOfUseAssetObtainedInExchangeForOperatingLeaseLiability_4DB849F8E29D747D777F7EC31E49E02D" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RightOfUseAssetObtainedInExchangeForOperatingLeaseLiability_4DB849F8E29D747D777F7EC31E49E02D" xlink:to="lab_us-gaap_RightOfUseAssetObtainedInExchangeForOperatingLeaseLiability_4DB849F8E29D747D777F7EC31E49E02D" xlink:type="arc"/>
<link:label id="lab_us-gaap_RightOfUseAssetObtainedInExchangeForFinanceLeaseLiability_07D476E47C3C169676837EC31E498BC0_terseLabel_en-US" xlink:label="lab_us-gaap_RightOfUseAssetObtainedInExchangeForFinanceLeaseLiability_07D476E47C3C169676837EC31E498BC0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Right-of-Use Asset Obtained in Exchange for Finance Lease Liability </link:label>
<link:label id="lab_us-gaap_RightOfUseAssetObtainedInExchangeForFinanceLeaseLiability_07D476E47C3C169676837EC31E498BC0_label_en-US" xlink:label="lab_us-gaap_RightOfUseAssetObtainedInExchangeForFinanceLeaseLiability_07D476E47C3C169676837EC31E498BC0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Right-of-Use Asset Obtained in Exchange for Finance Lease Liability </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_RightOfUseAssetObtainedInExchangeForFinanceLeaseLiability" xlink:label="loc_us-gaap_RightOfUseAssetObtainedInExchangeForFinanceLeaseLiability_07D476E47C3C169676837EC31E498BC0" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RightOfUseAssetObtainedInExchangeForFinanceLeaseLiability_07D476E47C3C169676837EC31E498BC0" xlink:to="lab_us-gaap_RightOfUseAssetObtainedInExchangeForFinanceLeaseLiability_07D476E47C3C169676837EC31E498BC0" xlink:type="arc"/>
<link:label id="lab_us-gaap_FinanceLeaseLiabilityPaymentsRemainderOfFiscalYear_F125E57EC2E83BEA6F467EC31E4AAF62_terseLabel_en-US" xlink:label="lab_us-gaap_FinanceLeaseLiabilityPaymentsRemainderOfFiscalYear_F125E57EC2E83BEA6F467EC31E4AAF62" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Finance Lease, Liability, Payments, Remainder of Fiscal Year </link:label>
<link:label id="lab_us-gaap_FinanceLeaseLiabilityPaymentsRemainderOfFiscalYear_F125E57EC2E83BEA6F467EC31E4AAF62_label_en-US" xlink:label="lab_us-gaap_FinanceLeaseLiabilityPaymentsRemainderOfFiscalYear_F125E57EC2E83BEA6F467EC31E4AAF62" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Finance Lease, Liability, Payments, Remainder of Fiscal Year </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_FinanceLeaseLiabilityPaymentsRemainderOfFiscalYear" xlink:label="loc_us-gaap_FinanceLeaseLiabilityPaymentsRemainderOfFiscalYear_F125E57EC2E83BEA6F467EC31E4AAF62" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FinanceLeaseLiabilityPaymentsRemainderOfFiscalYear_F125E57EC2E83BEA6F467EC31E4AAF62" xlink:to="lab_us-gaap_FinanceLeaseLiabilityPaymentsRemainderOfFiscalYear_F125E57EC2E83BEA6F467EC31E4AAF62" xlink:type="arc"/>
<link:label id="lab_us-gaap_FinanceLeaseLiabilityPaymentsDueYearTwo_C46B5ADF9C1046569EBB7EC31E4AE339_terseLabel_en-US" xlink:label="lab_us-gaap_FinanceLeaseLiabilityPaymentsDueYearTwo_C46B5ADF9C1046569EBB7EC31E4AE339" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Finance Lease, Liability, Payments, Due Year Two </link:label>
<link:label id="lab_us-gaap_FinanceLeaseLiabilityPaymentsDueYearTwo_C46B5ADF9C1046569EBB7EC31E4AE339_label_en-US" xlink:label="lab_us-gaap_FinanceLeaseLiabilityPaymentsDueYearTwo_C46B5ADF9C1046569EBB7EC31E4AE339" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Finance Lease, Liability, Payments, Due Year Two </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_FinanceLeaseLiabilityPaymentsDueYearTwo" xlink:label="loc_us-gaap_FinanceLeaseLiabilityPaymentsDueYearTwo_C46B5ADF9C1046569EBB7EC31E4AE339" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FinanceLeaseLiabilityPaymentsDueYearTwo_C46B5ADF9C1046569EBB7EC31E4AE339" xlink:to="lab_us-gaap_FinanceLeaseLiabilityPaymentsDueYearTwo_C46B5ADF9C1046569EBB7EC31E4AE339" xlink:type="arc"/>
<link:label id="lab_us-gaap_FinanceLeaseLiabilityPaymentsDueYearThree_F177756CCABB1D9962AD7EC31E4AD589_terseLabel_en-US" xlink:label="lab_us-gaap_FinanceLeaseLiabilityPaymentsDueYearThree_F177756CCABB1D9962AD7EC31E4AD589" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Finance Lease, Liability, Payments, Due Year Three </link:label>
<link:label id="lab_us-gaap_FinanceLeaseLiabilityPaymentsDueYearThree_F177756CCABB1D9962AD7EC31E4AD589_label_en-US" xlink:label="lab_us-gaap_FinanceLeaseLiabilityPaymentsDueYearThree_F177756CCABB1D9962AD7EC31E4AD589" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Finance Lease, Liability, Payments, Due Year Three </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_FinanceLeaseLiabilityPaymentsDueYearThree" xlink:label="loc_us-gaap_FinanceLeaseLiabilityPaymentsDueYearThree_F177756CCABB1D9962AD7EC31E4AD589" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FinanceLeaseLiabilityPaymentsDueYearThree_F177756CCABB1D9962AD7EC31E4AD589" xlink:to="lab_us-gaap_FinanceLeaseLiabilityPaymentsDueYearThree_F177756CCABB1D9962AD7EC31E4AD589" xlink:type="arc"/>
<link:label id="lab_us-gaap_FinanceLeaseLiabilityPaymentsDueYearFour_035045D4E1E9B1370B257EC31E4A38AA_terseLabel_en-US" xlink:label="lab_us-gaap_FinanceLeaseLiabilityPaymentsDueYearFour_035045D4E1E9B1370B257EC31E4A38AA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Finance Lease, Liability, Payments, Due Year Four </link:label>
<link:label id="lab_us-gaap_FinanceLeaseLiabilityPaymentsDueYearFour_035045D4E1E9B1370B257EC31E4A38AA_label_en-US" xlink:label="lab_us-gaap_FinanceLeaseLiabilityPaymentsDueYearFour_035045D4E1E9B1370B257EC31E4A38AA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Finance Lease, Liability, Payments, Due Year Four </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_FinanceLeaseLiabilityPaymentsDueYearFour" xlink:label="loc_us-gaap_FinanceLeaseLiabilityPaymentsDueYearFour_035045D4E1E9B1370B257EC31E4A38AA" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FinanceLeaseLiabilityPaymentsDueYearFour_035045D4E1E9B1370B257EC31E4A38AA" xlink:to="lab_us-gaap_FinanceLeaseLiabilityPaymentsDueYearFour_035045D4E1E9B1370B257EC31E4A38AA" xlink:type="arc"/>
<link:label id="lab_us-gaap_FinanceLeaseLiabilityPaymentsDueYearFive_40E25D139BAC7028618D7EC31E4AFC70_terseLabel_en-US" xlink:label="lab_us-gaap_FinanceLeaseLiabilityPaymentsDueYearFive_40E25D139BAC7028618D7EC31E4AFC70" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Finance Lease, Liability, Payments, Due Year Five </link:label>
<link:label id="lab_us-gaap_FinanceLeaseLiabilityPaymentsDueYearFive_40E25D139BAC7028618D7EC31E4AFC70_label_en-US" xlink:label="lab_us-gaap_FinanceLeaseLiabilityPaymentsDueYearFive_40E25D139BAC7028618D7EC31E4AFC70" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Finance Lease, Liability, Payments, Due Year Five </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_FinanceLeaseLiabilityPaymentsDueYearFive" xlink:label="loc_us-gaap_FinanceLeaseLiabilityPaymentsDueYearFive_40E25D139BAC7028618D7EC31E4AFC70" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FinanceLeaseLiabilityPaymentsDueYearFive_40E25D139BAC7028618D7EC31E4AFC70" xlink:to="lab_us-gaap_FinanceLeaseLiabilityPaymentsDueYearFive_40E25D139BAC7028618D7EC31E4AFC70" xlink:type="arc"/>
<link:label id="lab_qvc_FinanceLeaseLiabilityPaymentsThereafter_A39D98527E20141266077EC31E4ABB46_terseLabel_en-US" xlink:label="lab_qvc_FinanceLeaseLiabilityPaymentsThereafter_A39D98527E20141266077EC31E4ABB46" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Finance Lease Liability, Payments, Thereafter </link:label>
<link:label id="lab_qvc_FinanceLeaseLiabilityPaymentsThereafter_A39D98527E20141266077EC31E4ABB46_label_en-US" xlink:label="lab_qvc_FinanceLeaseLiabilityPaymentsThereafter_A39D98527E20141266077EC31E4ABB46" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Finance Lease Liability, Payments, Thereafter </link:label>
<link:label id="lab_qvc_FinanceLeaseLiabilityPaymentsThereafter_A39D98527E20141266077EC31E4ABB46_documentation_en-US" xlink:label="lab_qvc_FinanceLeaseLiabilityPaymentsThereafter_A39D98527E20141266077EC31E4ABB46" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Finance Lease Liability, Payments, Thereafter </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_FinanceLeaseLiabilityPaymentsThereafter" xlink:label="loc_qvc_FinanceLeaseLiabilityPaymentsThereafter_A39D98527E20141266077EC31E4ABB46" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_FinanceLeaseLiabilityPaymentsThereafter_A39D98527E20141266077EC31E4ABB46" xlink:to="lab_qvc_FinanceLeaseLiabilityPaymentsThereafter_A39D98527E20141266077EC31E4ABB46" xlink:type="arc"/>
<link:label id="lab_us-gaap_FinanceLeaseLiabilityPaymentsDue_0921067AAC77A88BACDC7EC31E4BC946_terseLabel_en-US" xlink:label="lab_us-gaap_FinanceLeaseLiabilityPaymentsDue_0921067AAC77A88BACDC7EC31E4BC946" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Finance Lease, Liability, Payment, Due </link:label>
<link:label id="lab_us-gaap_FinanceLeaseLiabilityPaymentsDue_0921067AAC77A88BACDC7EC31E4BC946_label_en-US" xlink:label="lab_us-gaap_FinanceLeaseLiabilityPaymentsDue_0921067AAC77A88BACDC7EC31E4BC946" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Finance Lease, Liability, Payment, Due </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_FinanceLeaseLiabilityPaymentsDue" xlink:label="loc_us-gaap_FinanceLeaseLiabilityPaymentsDue_0921067AAC77A88BACDC7EC31E4BC946" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FinanceLeaseLiabilityPaymentsDue_0921067AAC77A88BACDC7EC31E4BC946" xlink:to="lab_us-gaap_FinanceLeaseLiabilityPaymentsDue_0921067AAC77A88BACDC7EC31E4BC946" xlink:type="arc"/>
<link:label id="lab_qvc_Imputedinterestonfinancelease_F5A450EA4D8784FE30937EC31E4B79AF_terseLabel_en-US" xlink:label="lab_qvc_Imputedinterestonfinancelease_F5A450EA4D8784FE30937EC31E4B79AF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Imputed interest on finance lease </link:label>
<link:label id="lab_qvc_Imputedinterestonfinancelease_F5A450EA4D8784FE30937EC31E4B79AF_label_en-US" xlink:label="lab_qvc_Imputedinterestonfinancelease_F5A450EA4D8784FE30937EC31E4B79AF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Imputed interest on finance lease </link:label>
<link:label id="lab_qvc_Imputedinterestonfinancelease_F5A450EA4D8784FE30937EC31E4B79AF_documentation_en-US" xlink:label="lab_qvc_Imputedinterestonfinancelease_F5A450EA4D8784FE30937EC31E4B79AF" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Imputed interest on finance lease </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_Imputedinterestonfinancelease" xlink:label="loc_qvc_Imputedinterestonfinancelease_F5A450EA4D8784FE30937EC31E4B79AF" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_Imputedinterestonfinancelease_F5A450EA4D8784FE30937EC31E4B79AF" xlink:to="lab_qvc_Imputedinterestonfinancelease_F5A450EA4D8784FE30937EC31E4B79AF" xlink:type="arc"/>
<link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsRemainderOfFiscalYear_F06C4894493ED19F7C217EC31E4BCD34_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsRemainderOfFiscalYear_F06C4894493ED19F7C217EC31E4BCD34" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Operating Leases, Future Minimum Payments Receivable, Remainder of Fiscal Year </link:label>
<link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsRemainderOfFiscalYear_F06C4894493ED19F7C217EC31E4BCD34_label_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsRemainderOfFiscalYear_F06C4894493ED19F7C217EC31E4BCD34" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Operating Leases, Future Minimum Payments, Remainder of Fiscal Year </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_OperatingLeasesFutureMinimumPaymentsRemainderOfFiscalYear" xlink:label="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsRemainderOfFiscalYear_F06C4894493ED19F7C217EC31E4BCD34" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsRemainderOfFiscalYear_F06C4894493ED19F7C217EC31E4BCD34" xlink:to="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsRemainderOfFiscalYear_F06C4894493ED19F7C217EC31E4BCD34" xlink:type="arc"/>
<link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInTwoYears_0BD13C7870EF3047F22C7EC31E4BDBCA_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInTwoYears_0BD13C7870EF3047F22C7EC31E4BDBCA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> 2021 </link:label>
<link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInTwoYears_0BD13C7870EF3047F22C7EC31E4BDBCA_label_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInTwoYears_0BD13C7870EF3047F22C7EC31E4BDBCA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Operating Leases, Future Minimum Payments, Due in Two Years </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_OperatingLeasesFutureMinimumPaymentsDueInTwoYears" xlink:label="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInTwoYears_0BD13C7870EF3047F22C7EC31E4BDBCA" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInTwoYears_0BD13C7870EF3047F22C7EC31E4BDBCA" xlink:to="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInTwoYears_0BD13C7870EF3047F22C7EC31E4BDBCA" xlink:type="arc"/>
<link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInThreeYears_7C91791CCAFFC26FF0D07EC31E4B76E5_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInThreeYears_7C91791CCAFFC26FF0D07EC31E4B76E5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> 2022 </link:label>
<link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInThreeYears_7C91791CCAFFC26FF0D07EC31E4B76E5_label_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInThreeYears_7C91791CCAFFC26FF0D07EC31E4B76E5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Operating Leases, Future Minimum Payments, Due in Three Years </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_OperatingLeasesFutureMinimumPaymentsDueInThreeYears" xlink:label="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInThreeYears_7C91791CCAFFC26FF0D07EC31E4B76E5" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInThreeYears_7C91791CCAFFC26FF0D07EC31E4B76E5" xlink:to="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInThreeYears_7C91791CCAFFC26FF0D07EC31E4B76E5" xlink:type="arc"/>
<link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFourYears_7E7B3490C5BC0DA1D3447EC31E4B218C_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFourYears_7E7B3490C5BC0DA1D3447EC31E4B218C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> 2023 </link:label>
<link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFourYears_7E7B3490C5BC0DA1D3447EC31E4B218C_label_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFourYears_7E7B3490C5BC0DA1D3447EC31E4B218C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Operating Leases, Future Minimum Payments, Due in Four Years </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFourYears" xlink:label="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFourYears_7E7B3490C5BC0DA1D3447EC31E4B218C" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFourYears_7E7B3490C5BC0DA1D3447EC31E4B218C" xlink:to="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFourYears_7E7B3490C5BC0DA1D3447EC31E4B218C" xlink:type="arc"/>
<link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFiveYears_E1B1501576F1A9AF512F7EC31E4C4077_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFiveYears_E1B1501576F1A9AF512F7EC31E4C4077" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> 2024 </link:label>
<link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFiveYears_E1B1501576F1A9AF512F7EC31E4C4077_label_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFiveYears_E1B1501576F1A9AF512F7EC31E4C4077" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Operating Leases, Future Minimum Payments, Due in Five Years </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFiveYears" xlink:label="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFiveYears_E1B1501576F1A9AF512F7EC31E4C4077" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFiveYears_E1B1501576F1A9AF512F7EC31E4C4077" xlink:to="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFiveYears_E1B1501576F1A9AF512F7EC31E4C4077" xlink:type="arc"/>
<link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueThereafter_603E028C41A998E958AA7EC31E4C8FC4_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueThereafter_603E028C41A998E958AA7EC31E4C8FC4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Thereafter </link:label>
<link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueThereafter_603E028C41A998E958AA7EC31E4C8FC4_label_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueThereafter_603E028C41A998E958AA7EC31E4C8FC4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Operating Leases, Future Minimum Payments, Due Thereafter </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_OperatingLeasesFutureMinimumPaymentsDueThereafter" xlink:label="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueThereafter_603E028C41A998E958AA7EC31E4C8FC4" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueThereafter_603E028C41A998E958AA7EC31E4C8FC4" xlink:to="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueThereafter_603E028C41A998E958AA7EC31E4C8FC4" xlink:type="arc"/>
<link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDue_05A46822446517075B417EC31E4CAE9F_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDue_05A46822446517075B417EC31E4CAE9F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Total </link:label>
<link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDue_05A46822446517075B417EC31E4CAE9F_label_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDue_05A46822446517075B417EC31E4CAE9F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Operating Leases, Future Minimum Payments Due </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_OperatingLeasesFutureMinimumPaymentsDue" xlink:label="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDue_05A46822446517075B417EC31E4CAE9F" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDue_05A46822446517075B417EC31E4CAE9F" xlink:to="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDue_05A46822446517075B417EC31E4CAE9F" xlink:type="arc"/>
<link:label id="lab_qvc_Imputedinterestofoperatingleases_5E141738366F762FDEF37EC31E4C9FE3_terseLabel_en-US" xlink:label="lab_qvc_Imputedinterestofoperatingleases_5E141738366F762FDEF37EC31E4C9FE3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Imputed interest of operating leases </link:label>
<link:label id="lab_qvc_Imputedinterestofoperatingleases_5E141738366F762FDEF37EC31E4C9FE3_label_en-US" xlink:label="lab_qvc_Imputedinterestofoperatingleases_5E141738366F762FDEF37EC31E4C9FE3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Imputed interest of operating leases </link:label>
<link:label id="lab_qvc_Imputedinterestofoperatingleases_5E141738366F762FDEF37EC31E4C9FE3_documentation_en-US" xlink:label="lab_qvc_Imputedinterestofoperatingleases_5E141738366F762FDEF37EC31E4C9FE3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Imputed interest of operating leases </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_Imputedinterestofoperatingleases" xlink:label="loc_qvc_Imputedinterestofoperatingleases_5E141738366F762FDEF37EC31E4C9FE3" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_Imputedinterestofoperatingleases_5E141738366F762FDEF37EC31E4C9FE3" xlink:to="lab_qvc_Imputedinterestofoperatingleases_5E141738366F762FDEF37EC31E4C9FE3" xlink:type="arc"/>
<link:label id="lab_qvc_TotalLeasesFutureMinimumPaymentsdueremainderoftheyear_CD7D392AE266399BBA7E7EC31E4C981C_terseLabel_en-US" xlink:label="lab_qvc_TotalLeasesFutureMinimumPaymentsdueremainderoftheyear_CD7D392AE266399BBA7E7EC31E4C981C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Total Leases, Future Minimum Payments due remainder of the year </link:label>
<link:label id="lab_qvc_TotalLeasesFutureMinimumPaymentsdueremainderoftheyear_CD7D392AE266399BBA7E7EC31E4C981C_label_en-US" xlink:label="lab_qvc_TotalLeasesFutureMinimumPaymentsdueremainderoftheyear_CD7D392AE266399BBA7E7EC31E4C981C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Total Leases, Future Minimum Payments due remainder of the year </link:label>
<link:label id="lab_qvc_TotalLeasesFutureMinimumPaymentsdueremainderoftheyear_CD7D392AE266399BBA7E7EC31E4C981C_documentation_en-US" xlink:label="lab_qvc_TotalLeasesFutureMinimumPaymentsdueremainderoftheyear_CD7D392AE266399BBA7E7EC31E4C981C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Total Leases, Future Minimum Payments due remainder of the year </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_TotalLeasesFutureMinimumPaymentsdueremainderoftheyear" xlink:label="loc_qvc_TotalLeasesFutureMinimumPaymentsdueremainderoftheyear_CD7D392AE266399BBA7E7EC31E4C981C" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_TotalLeasesFutureMinimumPaymentsdueremainderoftheyear_CD7D392AE266399BBA7E7EC31E4C981C" xlink:to="lab_qvc_TotalLeasesFutureMinimumPaymentsdueremainderoftheyear_CD7D392AE266399BBA7E7EC31E4C981C" xlink:type="arc"/>
<link:label id="lab_qvc_TotalLeasesFutureMinimumPaymentsdueinTwoYears_889D5761899BEB9D93547EC31E4C02AF_terseLabel_en-US" xlink:label="lab_qvc_TotalLeasesFutureMinimumPaymentsdueinTwoYears_889D5761899BEB9D93547EC31E4C02AF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Total Leases, Future Minimum Payments due in Two Years </link:label>
<link:label id="lab_qvc_TotalLeasesFutureMinimumPaymentsdueinTwoYears_889D5761899BEB9D93547EC31E4C02AF_label_en-US" xlink:label="lab_qvc_TotalLeasesFutureMinimumPaymentsdueinTwoYears_889D5761899BEB9D93547EC31E4C02AF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Total Leases, Future Minimum Payments due in Two Years </link:label>
<link:label id="lab_qvc_TotalLeasesFutureMinimumPaymentsdueinTwoYears_889D5761899BEB9D93547EC31E4C02AF_documentation_en-US" xlink:label="lab_qvc_TotalLeasesFutureMinimumPaymentsdueinTwoYears_889D5761899BEB9D93547EC31E4C02AF" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Total Leases, Future Minimum Payments due in Two Years </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_TotalLeasesFutureMinimumPaymentsdueinTwoYears" xlink:label="loc_qvc_TotalLeasesFutureMinimumPaymentsdueinTwoYears_889D5761899BEB9D93547EC31E4C02AF" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_TotalLeasesFutureMinimumPaymentsdueinTwoYears_889D5761899BEB9D93547EC31E4C02AF" xlink:to="lab_qvc_TotalLeasesFutureMinimumPaymentsdueinTwoYears_889D5761899BEB9D93547EC31E4C02AF" xlink:type="arc"/>
<link:label id="lab_qvc_TotalLeasesFutureMinimumPaymentsdueinThreeYears_E4807A649F5F97302A917EC31E4C4285_terseLabel_en-US" xlink:label="lab_qvc_TotalLeasesFutureMinimumPaymentsdueinThreeYears_E4807A649F5F97302A917EC31E4C4285" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Total Leases, Future Minimum Payments due in Three Years </link:label>
<link:label id="lab_qvc_TotalLeasesFutureMinimumPaymentsdueinThreeYears_E4807A649F5F97302A917EC31E4C4285_label_en-US" xlink:label="lab_qvc_TotalLeasesFutureMinimumPaymentsdueinThreeYears_E4807A649F5F97302A917EC31E4C4285" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Total Leases, Future Minimum Payments due in Three Years </link:label>
<link:label id="lab_qvc_TotalLeasesFutureMinimumPaymentsdueinThreeYears_E4807A649F5F97302A917EC31E4C4285_documentation_en-US" xlink:label="lab_qvc_TotalLeasesFutureMinimumPaymentsdueinThreeYears_E4807A649F5F97302A917EC31E4C4285" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Total Leases, Future Minimum Payments due in Three Years </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_TotalLeasesFutureMinimumPaymentsdueinThreeYears" xlink:label="loc_qvc_TotalLeasesFutureMinimumPaymentsdueinThreeYears_E4807A649F5F97302A917EC31E4C4285" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_TotalLeasesFutureMinimumPaymentsdueinThreeYears_E4807A649F5F97302A917EC31E4C4285" xlink:to="lab_qvc_TotalLeasesFutureMinimumPaymentsdueinThreeYears_E4807A649F5F97302A917EC31E4C4285" xlink:type="arc"/>
<link:label id="lab_qvc_TotalLeasesFutureMinimumPaymentsdueinFourYears_D8DF9E76ADA2A96FFF577EC31E4DF0F4_terseLabel_en-US" xlink:label="lab_qvc_TotalLeasesFutureMinimumPaymentsdueinFourYears_D8DF9E76ADA2A96FFF577EC31E4DF0F4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Total Leases, Future Minimum Payments due in Four Years </link:label>
<link:label id="lab_qvc_TotalLeasesFutureMinimumPaymentsdueinFourYears_D8DF9E76ADA2A96FFF577EC31E4DF0F4_label_en-US" xlink:label="lab_qvc_TotalLeasesFutureMinimumPaymentsdueinFourYears_D8DF9E76ADA2A96FFF577EC31E4DF0F4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Total Leases, Future Minimum Payments due in Four Years </link:label>
<link:label id="lab_qvc_TotalLeasesFutureMinimumPaymentsdueinFourYears_D8DF9E76ADA2A96FFF577EC31E4DF0F4_documentation_en-US" xlink:label="lab_qvc_TotalLeasesFutureMinimumPaymentsdueinFourYears_D8DF9E76ADA2A96FFF577EC31E4DF0F4" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Total Leases, Future Minimum Payments due in Four Years </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_TotalLeasesFutureMinimumPaymentsdueinFourYears" xlink:label="loc_qvc_TotalLeasesFutureMinimumPaymentsdueinFourYears_D8DF9E76ADA2A96FFF577EC31E4DF0F4" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_TotalLeasesFutureMinimumPaymentsdueinFourYears_D8DF9E76ADA2A96FFF577EC31E4DF0F4" xlink:to="lab_qvc_TotalLeasesFutureMinimumPaymentsdueinFourYears_D8DF9E76ADA2A96FFF577EC31E4DF0F4" xlink:type="arc"/>
<link:label id="lab_qvc_TotalLeasesFutureMinimumPaymentsdueinFiveYears_AE0FDB045CF55052519E7EC31E4D68F6_terseLabel_en-US" xlink:label="lab_qvc_TotalLeasesFutureMinimumPaymentsdueinFiveYears_AE0FDB045CF55052519E7EC31E4D68F6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Total Leases, Future Minimum Payments due in Five Years </link:label>
<link:label id="lab_qvc_TotalLeasesFutureMinimumPaymentsdueinFiveYears_AE0FDB045CF55052519E7EC31E4D68F6_label_en-US" xlink:label="lab_qvc_TotalLeasesFutureMinimumPaymentsdueinFiveYears_AE0FDB045CF55052519E7EC31E4D68F6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Total Leases, Future Minimum Payments due in Five Years </link:label>
<link:label id="lab_qvc_TotalLeasesFutureMinimumPaymentsdueinFiveYears_AE0FDB045CF55052519E7EC31E4D68F6_documentation_en-US" xlink:label="lab_qvc_TotalLeasesFutureMinimumPaymentsdueinFiveYears_AE0FDB045CF55052519E7EC31E4D68F6" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Total Leases, Future Minimum Payments due in Five Years </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_TotalLeasesFutureMinimumPaymentsdueinFiveYears" xlink:label="loc_qvc_TotalLeasesFutureMinimumPaymentsdueinFiveYears_AE0FDB045CF55052519E7EC31E4D68F6" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_TotalLeasesFutureMinimumPaymentsdueinFiveYears_AE0FDB045CF55052519E7EC31E4D68F6" xlink:to="lab_qvc_TotalLeasesFutureMinimumPaymentsdueinFiveYears_AE0FDB045CF55052519E7EC31E4D68F6" xlink:type="arc"/>
<link:label id="lab_qvc_TotalLeasesFutureMinimumPaymentsdueThereafter_62509595ADE6522121157EC31E4D1B53_terseLabel_en-US" xlink:label="lab_qvc_TotalLeasesFutureMinimumPaymentsdueThereafter_62509595ADE6522121157EC31E4D1B53" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Total Leases, Future Minimum Payments due Thereafter </link:label>
<link:label id="lab_qvc_TotalLeasesFutureMinimumPaymentsdueThereafter_62509595ADE6522121157EC31E4D1B53_label_en-US" xlink:label="lab_qvc_TotalLeasesFutureMinimumPaymentsdueThereafter_62509595ADE6522121157EC31E4D1B53" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Total Leases, Future Minimum Payments due Thereafter </link:label>
<link:label id="lab_qvc_TotalLeasesFutureMinimumPaymentsdueThereafter_62509595ADE6522121157EC31E4D1B53_documentation_en-US" xlink:label="lab_qvc_TotalLeasesFutureMinimumPaymentsdueThereafter_62509595ADE6522121157EC31E4D1B53" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Total Leases, Future Minimum Payments due Thereafter </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_TotalLeasesFutureMinimumPaymentsdueThereafter" xlink:label="loc_qvc_TotalLeasesFutureMinimumPaymentsdueThereafter_62509595ADE6522121157EC31E4D1B53" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_TotalLeasesFutureMinimumPaymentsdueThereafter_62509595ADE6522121157EC31E4D1B53" xlink:to="lab_qvc_TotalLeasesFutureMinimumPaymentsdueThereafter_62509595ADE6522121157EC31E4D1B53" xlink:type="arc"/>
<link:label id="lab_qvc_TotalLeasePaymentsDue_92A8626304CD17AC9D2E7EC31E4D0F37_terseLabel_en-US" xlink:label="lab_qvc_TotalLeasePaymentsDue_92A8626304CD17AC9D2E7EC31E4D0F37" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Total Lease Payments Due </link:label>
<link:label id="lab_qvc_TotalLeasePaymentsDue_92A8626304CD17AC9D2E7EC31E4D0F37_label_en-US" xlink:label="lab_qvc_TotalLeasePaymentsDue_92A8626304CD17AC9D2E7EC31E4D0F37" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Total Lease Payments Due </link:label>
<link:label id="lab_qvc_TotalLeasePaymentsDue_92A8626304CD17AC9D2E7EC31E4D0F37_documentation_en-US" xlink:label="lab_qvc_TotalLeasePaymentsDue_92A8626304CD17AC9D2E7EC31E4D0F37" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Total Lease Payments Due </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_TotalLeasePaymentsDue" xlink:label="loc_qvc_TotalLeasePaymentsDue_92A8626304CD17AC9D2E7EC31E4D0F37" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_TotalLeasePaymentsDue_92A8626304CD17AC9D2E7EC31E4D0F37" xlink:to="lab_qvc_TotalLeasePaymentsDue_92A8626304CD17AC9D2E7EC31E4D0F37" xlink:type="arc"/>
<link:label id="lab_qvc_Imputedinterestonleaseliabilities_D187029A322A074C1E567EC31E4D1AB2_terseLabel_en-US" xlink:label="lab_qvc_Imputedinterestonleaseliabilities_D187029A322A074C1E567EC31E4D1AB2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Imputed interest on lease liabilities </link:label>
<link:label id="lab_qvc_Imputedinterestonleaseliabilities_D187029A322A074C1E567EC31E4D1AB2_label_en-US" xlink:label="lab_qvc_Imputedinterestonleaseliabilities_D187029A322A074C1E567EC31E4D1AB2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Imputed interest on lease liabilities </link:label>
<link:label id="lab_qvc_Imputedinterestonleaseliabilities_D187029A322A074C1E567EC31E4D1AB2_documentation_en-US" xlink:label="lab_qvc_Imputedinterestonleaseliabilities_D187029A322A074C1E567EC31E4D1AB2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Imputed interest on lease liabilities </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_Imputedinterestonleaseliabilities" xlink:label="loc_qvc_Imputedinterestonleaseliabilities_D187029A322A074C1E567EC31E4D1AB2" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_Imputedinterestonleaseliabilities_D187029A322A074C1E567EC31E4D1AB2" xlink:to="lab_qvc_Imputedinterestonleaseliabilities_D187029A322A074C1E567EC31E4D1AB2" xlink:type="arc"/>
<link:label id="lab_qvc_LeaseLiabilityTotal_3E25CA9245425EF3B30D7EC31E4D61C9_terseLabel_en-US" xlink:label="lab_qvc_LeaseLiabilityTotal_3E25CA9245425EF3B30D7EC31E4D61C9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Lease Liability, Total </link:label>
<link:label id="lab_qvc_LeaseLiabilityTotal_3E25CA9245425EF3B30D7EC31E4D61C9_label_en-US" xlink:label="lab_qvc_LeaseLiabilityTotal_3E25CA9245425EF3B30D7EC31E4D61C9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Lease Liability, Total </link:label>
<link:label id="lab_qvc_LeaseLiabilityTotal_3E25CA9245425EF3B30D7EC31E4D61C9_documentation_en-US" xlink:label="lab_qvc_LeaseLiabilityTotal_3E25CA9245425EF3B30D7EC31E4D61C9" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Lease Liability, Total </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_LeaseLiabilityTotal" xlink:label="loc_qvc_LeaseLiabilityTotal_3E25CA9245425EF3B30D7EC31E4D61C9" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_LeaseLiabilityTotal_3E25CA9245425EF3B30D7EC31E4D61C9" xlink:to="lab_qvc_LeaseLiabilityTotal_3E25CA9245425EF3B30D7EC31E4D61C9" xlink:type="arc"/>
<link:label id="lab_us-gaap_AreaOfRealEstateProperty_FC9275D285CA745866BF7EC31E4DA728_terseLabel_en-US" xlink:label="lab_us-gaap_AreaOfRealEstateProperty_FC9275D285CA745866BF7EC31E4DA728" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Area of lease (in sqft) </link:label>
<link:label id="lab_us-gaap_AreaOfRealEstateProperty_FC9275D285CA745866BF7EC31E4DA728_label_en-US" xlink:label="lab_us-gaap_AreaOfRealEstateProperty_FC9275D285CA745866BF7EC31E4DA728" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Area of Real Estate Property </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_AreaOfRealEstateProperty" xlink:label="loc_us-gaap_AreaOfRealEstateProperty_FC9275D285CA745866BF7EC31E4DA728" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AreaOfRealEstateProperty_FC9275D285CA745866BF7EC31E4DA728" xlink:to="lab_us-gaap_AreaOfRealEstateProperty_FC9275D285CA745866BF7EC31E4DA728" xlink:type="arc"/>
<link:label id="lab_qvc_LesseeLeasingArrangementBuildtoSuitLeaseTermofContract_1421B9B7177CF1AB42497EC31E4E2565_terseLabel_en-US" xlink:label="lab_qvc_LesseeLeasingArrangementBuildtoSuitLeaseTermofContract_1421B9B7177CF1AB42497EC31E4E2565" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Initial term of lease </link:label>
<link:label id="lab_qvc_LesseeLeasingArrangementBuildtoSuitLeaseTermofContract_1421B9B7177CF1AB42497EC31E4E2565_label_en-US" xlink:label="lab_qvc_LesseeLeasingArrangementBuildtoSuitLeaseTermofContract_1421B9B7177CF1AB42497EC31E4E2565" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Lessee Leasing Arrangement, Build to Suit Lease, Term of Contract </link:label>
<link:label id="lab_qvc_LesseeLeasingArrangementBuildtoSuitLeaseTermofContract_1421B9B7177CF1AB42497EC31E4E2565_documentation_en-US" xlink:label="lab_qvc_LesseeLeasingArrangementBuildtoSuitLeaseTermofContract_1421B9B7177CF1AB42497EC31E4E2565" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Term of the lessee's leasing arrangement, in 'PnYnMnDTnHnMnS' format, for example, 'P1Y5M13D' represents the reported fact of one year, five months, and thirteen days. </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_LesseeLeasingArrangementBuildtoSuitLeaseTermofContract" xlink:label="loc_qvc_LesseeLeasingArrangementBuildtoSuitLeaseTermofContract_1421B9B7177CF1AB42497EC31E4E2565" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_LesseeLeasingArrangementBuildtoSuitLeaseTermofContract_1421B9B7177CF1AB42497EC31E4E2565" xlink:to="lab_qvc_LesseeLeasingArrangementBuildtoSuitLeaseTermofContract_1421B9B7177CF1AB42497EC31E4E2565" xlink:type="arc"/>
<link:label id="lab_qvc_RentExpenseBaseRentMinimum_9268D3F2DCE02CD6B7EE7EC31E4E0641_terseLabel_en-US" xlink:label="lab_qvc_RentExpenseBaseRentMinimum_9268D3F2DCE02CD6B7EE7EC31E4E0641" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Minimum base rent </link:label>
<link:label id="lab_qvc_RentExpenseBaseRentMinimum_9268D3F2DCE02CD6B7EE7EC31E4E0641_label_en-US" xlink:label="lab_qvc_RentExpenseBaseRentMinimum_9268D3F2DCE02CD6B7EE7EC31E4E0641" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Rent Expense, Base Rent, Minimum </link:label>
<link:label id="lab_qvc_RentExpenseBaseRentMinimum_9268D3F2DCE02CD6B7EE7EC31E4E0641_documentation_en-US" xlink:label="lab_qvc_RentExpenseBaseRentMinimum_9268D3F2DCE02CD6B7EE7EC31E4E0641" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Rent Expense, Base Rent, Minimum </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_RentExpenseBaseRentMinimum" xlink:label="loc_qvc_RentExpenseBaseRentMinimum_9268D3F2DCE02CD6B7EE7EC31E4E0641" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_RentExpenseBaseRentMinimum_9268D3F2DCE02CD6B7EE7EC31E4E0641" xlink:to="lab_qvc_RentExpenseBaseRentMinimum_9268D3F2DCE02CD6B7EE7EC31E4E0641" xlink:type="arc"/>
<link:label id="lab_qvc_RentExpenseBaseRentMaximum_9BFFAC4A6332B4A8E6277EC31E4E8FB2_terseLabel_en-US" xlink:label="lab_qvc_RentExpenseBaseRentMaximum_9BFFAC4A6332B4A8E6277EC31E4E8FB2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Maximum base rent </link:label>
<link:label id="lab_qvc_RentExpenseBaseRentMaximum_9BFFAC4A6332B4A8E6277EC31E4E8FB2_label_en-US" xlink:label="lab_qvc_RentExpenseBaseRentMaximum_9BFFAC4A6332B4A8E6277EC31E4E8FB2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Rent Expense, Base Rent, Maximum </link:label>
<link:label id="lab_qvc_RentExpenseBaseRentMaximum_9BFFAC4A6332B4A8E6277EC31E4E8FB2_documentation_en-US" xlink:label="lab_qvc_RentExpenseBaseRentMaximum_9BFFAC4A6332B4A8E6277EC31E4E8FB2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Rent Expense, Base Rent, Maximum </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_RentExpenseBaseRentMaximum" xlink:label="loc_qvc_RentExpenseBaseRentMaximum_9BFFAC4A6332B4A8E6277EC31E4E8FB2" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_RentExpenseBaseRentMaximum_9BFFAC4A6332B4A8E6277EC31E4E8FB2" xlink:to="lab_qvc_RentExpenseBaseRentMaximum_9BFFAC4A6332B4A8E6277EC31E4E8FB2" xlink:type="arc"/>
<link:label id="lab_qvc_LesseeLeasingArrangementsBuildtoSuitAmendedArrangementInitialAmountDue_86078A4D818E1DB7D2CB7EC31E4E29EA_terseLabel_en-US" xlink:label="lab_qvc_LesseeLeasingArrangementsBuildtoSuitAmendedArrangementInitialAmountDue_86078A4D818E1DB7D2CB7EC31E4E29EA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Lessee Leasing Arrangements, Build to Suit, Amended Arrangement, Initial Amount Due </link:label>
<link:label id="lab_qvc_LesseeLeasingArrangementsBuildtoSuitAmendedArrangementInitialAmountDue_86078A4D818E1DB7D2CB7EC31E4E29EA_label_en-US" xlink:label="lab_qvc_LesseeLeasingArrangementsBuildtoSuitAmendedArrangementInitialAmountDue_86078A4D818E1DB7D2CB7EC31E4E29EA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Lessee Leasing Arrangements, Build to Suit, Amended Arrangement, Initial Amount Due </link:label>
<link:label id="lab_qvc_LesseeLeasingArrangementsBuildtoSuitAmendedArrangementInitialAmountDue_86078A4D818E1DB7D2CB7EC31E4E29EA_documentation_en-US" xlink:label="lab_qvc_LesseeLeasingArrangementsBuildtoSuitAmendedArrangementInitialAmountDue_86078A4D818E1DB7D2CB7EC31E4E29EA" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> The initial amount due for an amended arrangement for a build to suit lease </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_LesseeLeasingArrangementsBuildtoSuitAmendedArrangementInitialAmountDue" xlink:label="loc_qvc_LesseeLeasingArrangementsBuildtoSuitAmendedArrangementInitialAmountDue_86078A4D818E1DB7D2CB7EC31E4E29EA" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_LesseeLeasingArrangementsBuildtoSuitAmendedArrangementInitialAmountDue_86078A4D818E1DB7D2CB7EC31E4E29EA" xlink:to="lab_qvc_LesseeLeasingArrangementsBuildtoSuitAmendedArrangementInitialAmountDue_86078A4D818E1DB7D2CB7EC31E4E29EA" xlink:type="arc"/>
<link:label id="lab_qvc_LesseeLeasingArrangementsBuildtoSuitAmendedArrangementInstallmentPayment_575342CE7DA95C5B04497EC31E4E1F47_terseLabel_en-US" xlink:label="lab_qvc_LesseeLeasingArrangementsBuildtoSuitAmendedArrangementInstallmentPayment_575342CE7DA95C5B04497EC31E4E1F47" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Lessee Leasing Arrangements, Build to Suit, Amended Arrangement, Installment Payment </link:label>
<link:label id="lab_qvc_LesseeLeasingArrangementsBuildtoSuitAmendedArrangementInstallmentPayment_575342CE7DA95C5B04497EC31E4E1F47_label_en-US" xlink:label="lab_qvc_LesseeLeasingArrangementsBuildtoSuitAmendedArrangementInstallmentPayment_575342CE7DA95C5B04497EC31E4E1F47" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Lessee Leasing Arrangements, Build to Suit, Amended Arrangement, Installment Payment </link:label>
<link:label id="lab_qvc_LesseeLeasingArrangementsBuildtoSuitAmendedArrangementInstallmentPayment_575342CE7DA95C5B04497EC31E4E1F47_documentation_en-US" xlink:label="lab_qvc_LesseeLeasingArrangementsBuildtoSuitAmendedArrangementInstallmentPayment_575342CE7DA95C5B04497EC31E4E1F47" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> The installment payment for an amended arrangement for a build to suit lease </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_LesseeLeasingArrangementsBuildtoSuitAmendedArrangementInstallmentPayment" xlink:label="loc_qvc_LesseeLeasingArrangementsBuildtoSuitAmendedArrangementInstallmentPayment_575342CE7DA95C5B04497EC31E4E1F47" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_LesseeLeasingArrangementsBuildtoSuitAmendedArrangementInstallmentPayment_575342CE7DA95C5B04497EC31E4E1F47" xlink:to="lab_qvc_LesseeLeasingArrangementsBuildtoSuitAmendedArrangementInstallmentPayment_575342CE7DA95C5B04497EC31E4E1F47" xlink:type="arc"/>
<link:label id="lab_qvc_LesseeLeasingArrangementsBuildtoSuitAmendedArrangementPaymentTerm_14D2037E9A73EB96435D7EC31E4E339C_terseLabel_en-US" xlink:label="lab_qvc_LesseeLeasingArrangementsBuildtoSuitAmendedArrangementPaymentTerm_14D2037E9A73EB96435D7EC31E4E339C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Lessee Leasing Arrangements, Build to Suit, Amended Arrangement, Payment Term </link:label>
<link:label id="lab_qvc_LesseeLeasingArrangementsBuildtoSuitAmendedArrangementPaymentTerm_14D2037E9A73EB96435D7EC31E4E339C_label_en-US" xlink:label="lab_qvc_LesseeLeasingArrangementsBuildtoSuitAmendedArrangementPaymentTerm_14D2037E9A73EB96435D7EC31E4E339C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Lessee Leasing Arrangements, Build to Suit, Amended Arrangement, Payment Term </link:label>
<link:label id="lab_qvc_LesseeLeasingArrangementsBuildtoSuitAmendedArrangementPaymentTerm_14D2037E9A73EB96435D7EC31E4E339C_documentation_en-US" xlink:label="lab_qvc_LesseeLeasingArrangementsBuildtoSuitAmendedArrangementPaymentTerm_14D2037E9A73EB96435D7EC31E4E339C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> The payment term for an amended arrangement of a build to suit lease </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_LesseeLeasingArrangementsBuildtoSuitAmendedArrangementPaymentTerm" xlink:label="loc_qvc_LesseeLeasingArrangementsBuildtoSuitAmendedArrangementPaymentTerm_14D2037E9A73EB96435D7EC31E4E339C" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_LesseeLeasingArrangementsBuildtoSuitAmendedArrangementPaymentTerm_14D2037E9A73EB96435D7EC31E4E339C" xlink:to="lab_qvc_LesseeLeasingArrangementsBuildtoSuitAmendedArrangementPaymentTerm_14D2037E9A73EB96435D7EC31E4E339C" xlink:type="arc"/>
<link:label id="lab_us-gaap_PropertyPlantAndEquipmentUsefulLife_C7F07FB8DBA5E643897F7EC31E4F42FD_verboseLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentUsefulLife_C7F07FB8DBA5E643897F7EC31E4F42FD" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Property and equipment useful life </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_PropertyPlantAndEquipmentUsefulLife" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentUsefulLife_C7F07FB8DBA5E643897F7EC31E4F42FD" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentUsefulLife_C7F07FB8DBA5E643897F7EC31E4F42FD" xlink:to="lab_us-gaap_PropertyPlantAndEquipmentUsefulLife_C7F07FB8DBA5E643897F7EC31E4F42FD" xlink:type="arc"/>
<link:label id="lab_us-gaap_OperatingLeasesRentExpenseMinimumRentals_71E639569CFEB61290077EC31E4FE247_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeasesRentExpenseMinimumRentals_71E639569CFEB61290077EC31E4FE247" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Operating Leases, Rent Expense, Minimum Rentals </link:label>
<link:label id="lab_us-gaap_OperatingLeasesRentExpenseMinimumRentals_71E639569CFEB61290077EC31E4FE247_label_en-US" xlink:label="lab_us-gaap_OperatingLeasesRentExpenseMinimumRentals_71E639569CFEB61290077EC31E4FE247" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Operating Leases, Rent Expense, Minimum Rentals </link:label>
<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_OperatingLeasesRentExpenseMinimumRentals" xlink:label="loc_us-gaap_OperatingLeasesRentExpenseMinimumRentals_71E639569CFEB61290077EC31E4FE247" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLeasesRentExpenseMinimumRentals_71E639569CFEB61290077EC31E4FE247" xlink:to="lab_us-gaap_OperatingLeasesRentExpenseMinimumRentals_71E639569CFEB61290077EC31E4FE247" xlink:type="arc"/>
<link:label id="lab_qvc_OperatingLeasesRentExpenseMinimumRentalsFinalYear_B79C6D2A6B6998CA1B7C7EC31E4F6689_terseLabel_en-US" xlink:label="lab_qvc_OperatingLeasesRentExpenseMinimumRentalsFinalYear_B79C6D2A6B6998CA1B7C7EC31E4F6689" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Operating Leases, Rent Expense, Minimum Rentals, Final Year </link:label>
<link:label id="lab_qvc_OperatingLeasesRentExpenseMinimumRentalsFinalYear_B79C6D2A6B6998CA1B7C7EC31E4F6689_label_en-US" xlink:label="lab_qvc_OperatingLeasesRentExpenseMinimumRentalsFinalYear_B79C6D2A6B6998CA1B7C7EC31E4F6689" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Operating Leases, Rent Expense, Minimum Rentals, Final Year </link:label>
<link:label id="lab_qvc_OperatingLeasesRentExpenseMinimumRentalsFinalYear_B79C6D2A6B6998CA1B7C7EC31E4F6689_documentation_en-US" xlink:label="lab_qvc_OperatingLeasesRentExpenseMinimumRentalsFinalYear_B79C6D2A6B6998CA1B7C7EC31E4F6689" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> This element represents the payments that the lessee is obligated to make or can be required to make, in the final year, in connection with a property under the terms of an agreement classified as an operating lease, excluding contingent rentals and a guarantee by the lessee of the lessor's debt and the lessee's obligation to pay (apart from the rental payments) executory costs such as insurance, maintenance, and taxes. </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_OperatingLeasesRentExpenseMinimumRentalsFinalYear" xlink:label="loc_qvc_OperatingLeasesRentExpenseMinimumRentalsFinalYear_B79C6D2A6B6998CA1B7C7EC31E4F6689" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_OperatingLeasesRentExpenseMinimumRentalsFinalYear_B79C6D2A6B6998CA1B7C7EC31E4F6689" xlink:to="lab_qvc_OperatingLeasesRentExpenseMinimumRentalsFinalYear_B79C6D2A6B6998CA1B7C7EC31E4F6689" xlink:type="arc"/>
<link:label id="lab_qvc_LesseeLeasingArrangementsOperatingLeaseNumberofFiveYearExtensionOptions_364A3D4B6BE7EDA39E8F7EC31E4F4CFD_terseLabel_en-US" xlink:label="lab_qvc_LesseeLeasingArrangementsOperatingLeaseNumberofFiveYearExtensionOptions_364A3D4B6BE7EDA39E8F7EC31E4F4CFD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Lessee Leasing Arrangements, Operating Lease, Number of Five Year Extension Options </link:label>
<link:label id="lab_qvc_LesseeLeasingArrangementsOperatingLeaseNumberofFiveYearExtensionOptions_364A3D4B6BE7EDA39E8F7EC31E4F4CFD_label_en-US" xlink:label="lab_qvc_LesseeLeasingArrangementsOperatingLeaseNumberofFiveYearExtensionOptions_364A3D4B6BE7EDA39E8F7EC31E4F4CFD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Lessee Leasing Arrangements, Operating Lease, Number of Five Year Extension Options </link:label>
<link:label id="lab_qvc_LesseeLeasingArrangementsOperatingLeaseNumberofFiveYearExtensionOptions_364A3D4B6BE7EDA39E8F7EC31E4F4CFD_documentation_en-US" xlink:label="lab_qvc_LesseeLeasingArrangementsOperatingLeaseNumberofFiveYearExtensionOptions_364A3D4B6BE7EDA39E8F7EC31E4F4CFD" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Lessee Leasing Arrangements, Operating Lease, Number of Five Year Extension Options </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_LesseeLeasingArrangementsOperatingLeaseNumberofFiveYearExtensionOptions" xlink:label="loc_qvc_LesseeLeasingArrangementsOperatingLeaseNumberofFiveYearExtensionOptions_364A3D4B6BE7EDA39E8F7EC31E4F4CFD" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_LesseeLeasingArrangementsOperatingLeaseNumberofFiveYearExtensionOptions_364A3D4B6BE7EDA39E8F7EC31E4F4CFD" xlink:to="lab_qvc_LesseeLeasingArrangementsOperatingLeaseNumberofFiveYearExtensionOptions_364A3D4B6BE7EDA39E8F7EC31E4F4CFD" xlink:type="arc"/>
<link:label id="lab_qvc_LesseeLeasingArrangementsOperatingLeaseRenewalTerm_3E9D13D6C4D955F7CA3C7EC31E4FB9E5_terseLabel_en-US" xlink:label="lab_qvc_LesseeLeasingArrangementsOperatingLeaseRenewalTerm_3E9D13D6C4D955F7CA3C7EC31E4FB9E5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Term of lease extensions </link:label>
<link:label id="lab_qvc_LesseeLeasingArrangementsOperatingLeaseRenewalTerm_3E9D13D6C4D955F7CA3C7EC31E4FB9E5_label_en-US" xlink:label="lab_qvc_LesseeLeasingArrangementsOperatingLeaseRenewalTerm_3E9D13D6C4D955F7CA3C7EC31E4FB9E5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Lessee Leasing Arrangements,Operating Lease Renewal Term </link:label>
<link:label id="lab_qvc_LesseeLeasingArrangementsOperatingLeaseRenewalTerm_3E9D13D6C4D955F7CA3C7EC31E4FB9E5_documentation_en-US" xlink:label="lab_qvc_LesseeLeasingArrangementsOperatingLeaseRenewalTerm_3E9D13D6C4D955F7CA3C7EC31E4FB9E5" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Renewel term for a build to suit lease </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_LesseeLeasingArrangementsOperatingLeaseRenewalTerm" xlink:label="loc_qvc_LesseeLeasingArrangementsOperatingLeaseRenewalTerm_3E9D13D6C4D955F7CA3C7EC31E4FB9E5" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_LesseeLeasingArrangementsOperatingLeaseRenewalTerm_3E9D13D6C4D955F7CA3C7EC31E4FB9E5" xlink:to="lab_qvc_LesseeLeasingArrangementsOperatingLeaseRenewalTerm_3E9D13D6C4D955F7CA3C7EC31E4FB9E5" xlink:type="arc"/>
<link:label id="lab_qvc_LesseeLeasingArrangementsOperatingLeaseNumberofFourYearExtensionOptions_DA3E1BEE67746FAB1BEF7EC31E4FF671_terseLabel_en-US" xlink:label="lab_qvc_LesseeLeasingArrangementsOperatingLeaseNumberofFourYearExtensionOptions_DA3E1BEE67746FAB1BEF7EC31E4FF671" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Lessee Leasing Arrangements, Operating Lease, Number of Four Year Extension Options </link:label>
<link:label id="lab_qvc_LesseeLeasingArrangementsOperatingLeaseNumberofFourYearExtensionOptions_DA3E1BEE67746FAB1BEF7EC31E4FF671_label_en-US" xlink:label="lab_qvc_LesseeLeasingArrangementsOperatingLeaseNumberofFourYearExtensionOptions_DA3E1BEE67746FAB1BEF7EC31E4FF671" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Lessee Leasing Arrangements, Operating Lease, Number of Four Year Extension Options </link:label>
<link:label id="lab_qvc_LesseeLeasingArrangementsOperatingLeaseNumberofFourYearExtensionOptions_DA3E1BEE67746FAB1BEF7EC31E4FF671_documentation_en-US" xlink:label="lab_qvc_LesseeLeasingArrangementsOperatingLeaseNumberofFourYearExtensionOptions_DA3E1BEE67746FAB1BEF7EC31E4FF671" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Lessee Leasing Arrangements, Operating Lease, Number of Four Year Extension Options </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_LesseeLeasingArrangementsOperatingLeaseNumberofFourYearExtensionOptions" xlink:label="loc_qvc_LesseeLeasingArrangementsOperatingLeaseNumberofFourYearExtensionOptions_DA3E1BEE67746FAB1BEF7EC31E4FF671" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_LesseeLeasingArrangementsOperatingLeaseNumberofFourYearExtensionOptions_DA3E1BEE67746FAB1BEF7EC31E4FF671" xlink:to="lab_qvc_LesseeLeasingArrangementsOperatingLeaseNumberofFourYearExtensionOptions_DA3E1BEE67746FAB1BEF7EC31E4FF671" xlink:type="arc"/>
<link:label id="lab_qvc_LesseeOperatingLeaseFinalRenewalTerm_F8787004659A656B5C487EC31E4F079D_terseLabel_en-US" xlink:label="lab_qvc_LesseeOperatingLeaseFinalRenewalTerm_F8787004659A656B5C487EC31E4F079D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Lessee, Operating Lease, Final Renewal Term </link:label>
<link:label id="lab_qvc_LesseeOperatingLeaseFinalRenewalTerm_F8787004659A656B5C487EC31E4F079D_label_en-US" xlink:label="lab_qvc_LesseeOperatingLeaseFinalRenewalTerm_F8787004659A656B5C487EC31E4F079D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Lessee, Operating Lease, Final Renewal Term </link:label>
<link:label id="lab_qvc_LesseeOperatingLeaseFinalRenewalTerm_F8787004659A656B5C487EC31E4F079D_documentation_en-US" xlink:label="lab_qvc_LesseeOperatingLeaseFinalRenewalTerm_F8787004659A656B5C487EC31E4F079D" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Term of lessee's final operating lease renewal, in 'PnYnMnDTnHnMnS' format, for example, 'P1Y5M13D' represents reported fact of one year, five months, and thirteen days. </link:label>
<link:loc xlink:href="qvc-20191231.xsd#qvc_LesseeOperatingLeaseFinalRenewalTerm" xlink:label="loc_qvc_LesseeOperatingLeaseFinalRenewalTerm_F8787004659A656B5C487EC31E4F079D" xlink:type="locator"/>
<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_qvc_LesseeOperatingLeaseFinalRenewalTerm_F8787004659A656B5C487EC31E4F079D" xlink:to="lab_qvc_LesseeOperatingLeaseFinalRenewalTerm_F8787004659A656B5C487EC31E4F079D" xlink:type="arc"/>
</link:labelLink>
</link:linkbase>

6 Subsequent Filings that Reference this Filing

  As Of               Filer                 Filing    For·On·As Docs:Size             Issuer                      Filing Agent

 2/28/24  QVC Inc.                          10-K       12/31/23   98:10M
 3/01/23  QVC Inc.                          10-K       12/31/22  106:11M
 2/25/22  QVC Inc.                          10-K       12/31/21  107:11M
 2/26/21  QVC Inc.                          10-K       12/31/20  104:11M
 8/17/20  QVC Inc.                          424B2       8/14/20    1:719K                                   Toppan Merrill-FA
 8/12/20  QVC Inc.                          424B5                  1:722K                                   Toppan Merrill-FA
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