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Ownership Document
|
| Schema Version: X0508 |
| Document Type: 4 |
| Period of Report: 3/1/24 |
| Not Subject to Section 16: 0 |
| Issuer: |
| Issuer CIK: 884219 |
| Issuer Name: VIAD CORP |
| Issuer Trading Symbol: VVI |
| Reporting Owner: |
| Reporting Owner ID: |
| | Owner CIK: 1877118 |
| | Owner Name: Stelmach Jeffrey A. |
| Reporting Owner Address: |
| | Owner Street 1: 7000 E. 1ST AVENUE |
| | Owner Street 2: |
| | Owner City: SCOTTSDALE |
| | Owner State: AZ |
| | Owner ZIP Code: 85251 |
| | Owner State Description: |
| Reporting Owner Relationship: |
| | Is Director? No |
| | Is Officer? Yes |
| | Is Ten Percent Owner? No |
| | Is Other? No |
| | Officer Title: President, Spiro |
| Aff 10b5 One: 0 |
| Non-Derivative Table: |
| Non-Derivative Transaction: |
| | Security Title: |
| | | Value: Common Stock |
| | Transaction Date: |
| | | Value: 3/1/24 |
| | Deemed Execution Date: |
| | Transaction Coding: |
| | | Transaction Form Type: 4 |
| | | Transaction Code: F |
| | | Equity Swap Involved? No |
| | Transaction Timeliness: |
| | | Value: |
| | Transaction Amounts: |
| | | Transaction Shares: |
| Value: 591 |
| Footnote ID: F1 |
| | | Transaction Price Per Share: |
| Value: 37.23 |
| | | Transaction Acquired-Disposed Code: |
| Value: D |
| | Post-Transaction Amounts: |
| | | Shares Owned Following Transaction: |
| Value: 17,901 |
| | Ownership Nature: |
| | | Direct or Indirect Ownership: |
| Value: D |
| Non-Derivative Holding: |
| | Security Title: |
| | | Value: Common Stock |
| | Post-Transaction Amounts: |
| | | Shares Owned Following Transaction: |
| Value: 748.3563 |
| | Ownership Nature: |
| | | Direct or Indirect Ownership: |
| Value: I |
| | | Nature of Ownership: |
| Value: 401(k) |
| Footnotes: |
| Footnote - F1: Shares were surrendered for taxes in connection with vesting of Restricted Stock Units granted March 1, 2023. |
| Remarks: |
| Owner Signature: |
| Signature Name: /s/ Jonathan A. Massimino as Attorney-in-Fact |
| Signature Date: 3/5/24 |
