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Shutterfly Inc – ‘10-Q’ for 6/30/15 – ‘EX-101.LAB’

On: Wednesday, 8/5/15, at 6:22pm ET · As of: 8/6/15 · For: 6/30/15 · Accession #: 1125920-15-116 · File #: 1-33031

  As Of               Filer                 Filing    For·On·As Docs:Size

 8/06/15  Shutterfly Inc                    10-Q        6/30/15   63:6M

Quarterly Report — Form 10-Q — Sect. 13 / 15(d) – SEA’34
Filing Table of Contents

Document/Exhibit                   Description                      Pages   Size 

 1: 10-Q        Quarterly Report                                    HTML    734K 
 2: EX-10.01    Material Contract                                   HTML     39K 
 3: EX-31.01    Certification -- §302 - SOA'02                      HTML     26K 
 4: EX-31.02    Certification -- §302 - SOA'02                      HTML     26K 
 5: EX-32.01    Certification -- §906 - SOA'02                      HTML     22K 
 6: EX-32.02    Certification -- §906 - SOA'02                      HTML     22K 
43: R1          Document and Entity Information                     HTML     44K 
33: R2          Condensed Consolidated Balance Sheet (Unaudited)    HTML    111K 
41: R3          Condensed Consolidated Balance Sheet (Unaudited)    HTML     30K 
                (Parenthetical)                                                  
45: R4          Condensed Consolidated Statement of Operations      HTML     70K 
                (Unaudited)                                                      
58: R5          Condensed Consolidated Statement of Comprehensive   HTML     38K 
                Income/(Loss) (Unaudited)                                        
35: R6          Condensed Consolidated Statement of Cash Flows      HTML    130K 
                (Unaudited)                                                      
40: R7          The Company and Summary of Significant Accounting   HTML     54K 
                Policies                                                         
30: R8          Stock-Based Compensation                            HTML     80K 
23: R9          Net Loss Per Share                                  HTML     45K 
59: R10         Investments                                         HTML     89K 
47: R11         Fair Value Measurement                              HTML     44K 
46: R12         Balance Sheet Components                            HTML     82K 
51: R13         Convertible Senior Notes                            HTML     69K 
52: R14         Share Repurchase Program                            HTML     29K 
50: R15         Restructuring                                       HTML     54K 
53: R16         Segment Reporting                                   HTML    102K 
42: R17         Commitments and Contingencies                       HTML     43K 
44: R18         The Company and Summary of Significant Accounting   HTML     79K 
                Policies (Policies)                                              
49: R19         Stock-Based Compensation (Tables)                   HTML     74K 
63: R20         Net Loss Per Share (Tables)                         HTML     42K 
55: R21         Investments (Tables)                                HTML     93K 
37: R22         Fair Value Measurement (Tables)                     HTML     42K 
48: R23         Balance Sheet Components (Tables)                   HTML     85K 
39: R24         Convertible Senior Notes (Tables)                   HTML     58K 
18: R25         Restructuring (Tables)                              HTML     52K 
56: R26         Segment Reporting (Tables)                          HTML     91K 
60: R27         The Company and Summary of Significant Accounting   HTML     21K 
                Policies (Details)                                               
26: R28         Stock Option Activity (Details)                     HTML     74K 
25: R29         Stock-Based Compensation (Details)                  HTML     25K 
28: R30         Restricted Stock Unit Activity (Details)            HTML     66K 
29: R31         Net Loss Per Share (Details)                        HTML     29K 
31: R32         Investments (Details)                               HTML     56K 
17: R33         Fair Value Measurement of Cash Equivalents and      HTML     36K 
                Investments (Details)                                            
54: R34         Fair Value Measurement of Convertible Senior Notes  HTML     23K 
                (Details)                                                        
36: R35         Balance Sheet Components (Prepaid Expenses and      HTML     31K 
                Other Current Assets) (Details)                                  
38: R36         Balance Sheet Components (Other Assets,             HTML     21K 
                Non-Current) (Details)                                           
20: R37         Balance Sheet Components (Property and Equipment)   HTML     55K 
                (Details)                                                        
62: R38         Balance Sheet Components (Accrued Liabilities)      HTML     42K 
                (Details)                                                        
13: R39         Balance Sheet Components (Other Liabilities,        HTML     33K 
                Non-Current) (Details)                                           
32: R40         Convertible Senior Notes Schedule of Convertible    HTML     34K 
                Senior Notes (Details)                                           
57: R41         Convertible Senior Notes Schedule of Interest       HTML     33K 
                Expense Related to Convertible Senior Notes                      
                (Details)                                                        
19: R42         Convertible Senior Notes Additional Information     HTML     71K 
                (Details)                                                        
24: R43         Share Repurchase Program (Details)                  HTML     33K 
27: R44         Restructuring - Restructuring Costs (Details)       HTML     28K 
34: R45         Restructuring - Restructuring Reserve Activity      HTML     39K 
                (Details)                                                        
16: R46         Segment Reporting (Details)                         HTML     38K 
22: R47         Commitments and Contingencies Build-to-Suit Leases  HTML     25K 
                (Details)                                                        
14: R48         Commitments and Contingencies Syndicated Credit     HTML     47K 
                Facility (Details)                                               
61: XML         IDEA XML File -- Filing Summary                      XML    106K 
15: EXCEL       IDEA Workbook of Financial Reports                  XLSX     66K 
 7: EX-101.INS  XBRL Instance -- sfly-20150630                       XML   1.54M 
 9: EX-101.CAL  XBRL Calculations -- sfly-20150630_cal               XML    163K 
10: EX-101.DEF  XBRL Definitions -- sfly-20150630_def                XML    389K 
11: EX-101.LAB  XBRL Labels -- sfly-20150630_lab                     XML   1.16M 
12: EX-101.PRE  XBRL Presentations -- sfly-20150630_pre              XML    630K 
 8: EX-101.SCH  XBRL Schema -- sfly-20150630                         XSD    123K 
21: ZIP         XBRL Zipped Folder -- 0001125920-15-000116-xbrl      Zip    162K

‘EX-101.LAB’ — XBRL Labels — sfly-20150630_lab

This Exhibit is an XBRL XML File.

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<link:label id="lab_sfly_PrepaidServiceContractsCurrent_DDCEFF4F5F7163878E5DCDFEAB2AB752_verboseLabel_en-US" xlink:label="lab_sfly_PrepaidServiceContractsCurrent_DDCEFF4F5F7163878E5DCDFEAB2AB752" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Prepaid service contracts - current portion </link:label>

<link:label id="lab_sfly_PrepaidServiceContractsCurrent_DDCEFF4F5F7163878E5DCDFEAB2AB752_label_en-US" xlink:label="lab_sfly_PrepaidServiceContractsCurrent_DDCEFF4F5F7163878E5DCDFEAB2AB752" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Prepaid service contracts current </link:label>

<link:label id="lab_sfly_PrepaidServiceContractsCurrent_DDCEFF4F5F7163878E5DCDFEAB2AB752_documentation_en-US" xlink:label="lab_sfly_PrepaidServiceContractsCurrent_DDCEFF4F5F7163878E5DCDFEAB2AB752" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Carrying amount as of the balance sheet date of expenditures made, related to service contracts, in advance of the timing of recognition of expenses which are expected to be charged against earnings within one year or the normal operating cycle, if longer. </link:label>

<link:loc xlink:href="sfly-20150630.xsd#sfly_PrepaidServiceContractsCurrent" xlink:label="loc_sfly_PrepaidServiceContractsCurrent_DDCEFF4F5F7163878E5DCDFEAB2AB752" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_sfly_PrepaidServiceContractsCurrent_DDCEFF4F5F7163878E5DCDFEAB2AB752" xlink:to="lab_sfly_PrepaidServiceContractsCurrent_DDCEFF4F5F7163878E5DCDFEAB2AB752" xlink:type="arc"/>

<link:label id="lab_us-gaap_DeferredCostsCurrent_8D60F95687202DADC3AECDFEAB2A63E3_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredCostsCurrent_8D60F95687202DADC3AECDFEAB2A63E3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Deferred costs </link:label>

<link:label id="lab_us-gaap_DeferredCostsCurrent_8D60F95687202DADC3AECDFEAB2A63E3_label_en-US" xlink:label="lab_us-gaap_DeferredCostsCurrent_8D60F95687202DADC3AECDFEAB2A63E3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Deferred Costs, Current </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DeferredCostsCurrent" xlink:label="loc_us-gaap_DeferredCostsCurrent_8D60F95687202DADC3AECDFEAB2A63E3" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredCostsCurrent_8D60F95687202DADC3AECDFEAB2A63E3" xlink:to="lab_us-gaap_DeferredCostsCurrent_8D60F95687202DADC3AECDFEAB2A63E3" xlink:type="arc"/>

<link:label id="lab_us-gaap_OtherPrepaidExpenseCurrent_86483E5F603798ED007ACDFEAB2AE68A_terseLabel_en-US" xlink:label="lab_us-gaap_OtherPrepaidExpenseCurrent_86483E5F603798ED007ACDFEAB2AE68A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Other prepaid expenses and current assets </link:label>

<link:label id="lab_us-gaap_OtherPrepaidExpenseCurrent_86483E5F603798ED007ACDFEAB2AE68A_label_en-US" xlink:label="lab_us-gaap_OtherPrepaidExpenseCurrent_86483E5F603798ED007ACDFEAB2AE68A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Other Prepaid Expense, Current </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_OtherPrepaidExpenseCurrent" xlink:label="loc_us-gaap_OtherPrepaidExpenseCurrent_86483E5F603798ED007ACDFEAB2AE68A" xlink:type="locator"/>

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<link:label id="lab_us-gaap_PrepaidExpenseAndOtherAssetsCurrent_9C0E6B0BB4C4E79E6B5ECDFEAB2A43E5_totalLabel_en-US" xlink:label="lab_us-gaap_PrepaidExpenseAndOtherAssetsCurrent_9C0E6B0BB4C4E79E6B5ECDFEAB2A43E5" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US"> Total prepaid expenses and other current assets </link:label>

<link:label id="lab_us-gaap_PrepaidExpenseAndOtherAssetsCurrent_9C0E6B0BB4C4E79E6B5ECDFEAB2A43E5_label_en-US" xlink:label="lab_us-gaap_PrepaidExpenseAndOtherAssetsCurrent_9C0E6B0BB4C4E79E6B5ECDFEAB2A43E5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Prepaid Expense and Other Assets, Current </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_PrepaidExpenseAndOtherAssetsCurrent" xlink:label="loc_us-gaap_PrepaidExpenseAndOtherAssetsCurrent_9C0E6B0BB4C4E79E6B5ECDFEAB2A43E5" xlink:type="locator"/>

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<link:label id="lab_us-gaap_RestructuringAndRelatedActivitiesAbstract_21DD7AA0D153BA42608FD7309AAE44AD_label_en-US" xlink:label="lab_us-gaap_RestructuringAndRelatedActivitiesAbstract_21DD7AA0D153BA42608FD7309AAE44AD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Restructuring and Related Activities [Abstract] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_RestructuringAndRelatedActivitiesAbstract" xlink:label="loc_us-gaap_RestructuringAndRelatedActivitiesAbstract_21DD7AA0D153BA42608FD7309AAE44AD" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RestructuringAndRelatedActivitiesAbstract_21DD7AA0D153BA42608FD7309AAE44AD" xlink:to="lab_us-gaap_RestructuringAndRelatedActivitiesAbstract_21DD7AA0D153BA42608FD7309AAE44AD" xlink:type="arc"/>

<link:label id="lab_us-gaap_ScheduleOfRestructuringAndRelatedCostsTable_5DDB0959AC8394406185D7309AAEC2C3_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfRestructuringAndRelatedCostsTable_5DDB0959AC8394406185D7309AAEC2C3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Schedule of Restructuring and Related Costs [Table] </link:label>

<link:label id="lab_us-gaap_ScheduleOfRestructuringAndRelatedCostsTable_5DDB0959AC8394406185D7309AAEC2C3_label_en-US" xlink:label="lab_us-gaap_ScheduleOfRestructuringAndRelatedCostsTable_5DDB0959AC8394406185D7309AAEC2C3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Schedule of Restructuring and Related Costs [Table] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ScheduleOfRestructuringAndRelatedCostsTable" xlink:label="loc_us-gaap_ScheduleOfRestructuringAndRelatedCostsTable_5DDB0959AC8394406185D7309AAEC2C3" xlink:type="locator"/>

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<link:label id="lab_us-gaap_TypeOfRestructuringDomain_2533CBA61253014E1CD2D7309AAE9703_terseLabel_en-US" xlink:label="lab_us-gaap_TypeOfRestructuringDomain_2533CBA61253014E1CD2D7309AAE9703" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Type of Restructuring [Domain] </link:label>

<link:label id="lab_us-gaap_TypeOfRestructuringDomain_2533CBA61253014E1CD2D7309AAE9703_label_en-US" xlink:label="lab_us-gaap_TypeOfRestructuringDomain_2533CBA61253014E1CD2D7309AAE9703" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Type of Restructuring [Domain] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_TypeOfRestructuringDomain" xlink:label="loc_us-gaap_TypeOfRestructuringDomain_2533CBA61253014E1CD2D7309AAE9703" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_TypeOfRestructuringDomain_2533CBA61253014E1CD2D7309AAE9703" xlink:to="lab_us-gaap_TypeOfRestructuringDomain_2533CBA61253014E1CD2D7309AAE9703" xlink:type="arc"/>

<link:label id="lab_us-gaap_EmployeeSeveranceMember_3DBCF3FA3BFB7F1F9AB1D7309AAFEF03_verboseLabel_en-US" xlink:label="lab_us-gaap_EmployeeSeveranceMember_3DBCF3FA3BFB7F1F9AB1D7309AAFEF03" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Employee Severance and Benefits </link:label>

<link:label id="lab_us-gaap_EmployeeSeveranceMember_3DBCF3FA3BFB7F1F9AB1D7309AAFEF03_label_en-US" xlink:label="lab_us-gaap_EmployeeSeveranceMember_3DBCF3FA3BFB7F1F9AB1D7309AAFEF03" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Employee Severance [Member] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_EmployeeSeveranceMember" xlink:label="loc_us-gaap_EmployeeSeveranceMember_3DBCF3FA3BFB7F1F9AB1D7309AAFEF03" xlink:type="locator"/>

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<link:label id="lab_us-gaap_OtherRestructuringMember_061EEFF97834D9B0E424D7309AAF05C6_verboseLabel_en-US" xlink:label="lab_us-gaap_OtherRestructuringMember_061EEFF97834D9B0E424D7309AAF05C6" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Other Associated Costs </link:label>

<link:label id="lab_us-gaap_OtherRestructuringMember_061EEFF97834D9B0E424D7309AAF05C6_label_en-US" xlink:label="lab_us-gaap_OtherRestructuringMember_061EEFF97834D9B0E424D7309AAF05C6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Other Restructuring [Member] </link:label>

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<link:label id="lab_us-gaap_RestructuringCostAndReserveLineItems_55272AFEDBEAF6470B78D7309AAFEBEC_label_en-US" xlink:label="lab_us-gaap_RestructuringCostAndReserveLineItems_55272AFEDBEAF6470B78D7309AAFEBEC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Restructuring Cost and Reserve [Line Items] </link:label>

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<link:label id="lab_us-gaap_RestructuringReserve_C5CB2F728F8347882E00D7309AAFD949_periodStartLabel_en-US" xlink:label="lab_us-gaap_RestructuringReserve_C5CB2F728F8347882E00D7309AAFD949" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US"> Accrued liability, beginning balance </link:label>

<link:label id="lab_us-gaap_RestructuringReserve_C5CB2F728F8347882E00D7309AAFD949_label_en-US" xlink:label="lab_us-gaap_RestructuringReserve_C5CB2F728F8347882E00D7309AAFD949" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Restructuring Reserve </link:label>

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<link:label id="lab_us-gaap_RestructuringCharges_F7839F82DBCCBEA224EED7309AAF8AFA_verboseLabel_en-US" xlink:label="lab_us-gaap_RestructuringCharges_F7839F82DBCCBEA224EED7309AAF8AFA" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Restructuring charges (benefit) </link:label>

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<link:label id="lab_us-gaap_PaymentsForRestructuring_0AD7B823A20FA9403B68D7309AAF8530_label_en-US" xlink:label="lab_us-gaap_PaymentsForRestructuring_0AD7B823A20FA9403B68D7309AAF8530" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Payments for Restructuring </link:label>

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<link:label id="lab_us-gaap_RestructuringReserveTranslationAndOtherAdjustment_CA5CC94863240AE84932D7309AAF29F4_label_en-US" xlink:label="lab_us-gaap_RestructuringReserveTranslationAndOtherAdjustment_CA5CC94863240AE84932D7309AAF29F4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Restructuring Reserve, Translation and Other Adjustment </link:label>

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<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_RestructuringReserve" xlink:label="loc_us-gaap_RestructuringReserve_4DD0AACD2F1B495DC53FD7309AAF77A7" xlink:type="locator"/>

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<link:label id="lab_us-gaap_EarningsPerShareAbstract_FAC6E05C0566F08C5CF1E9A82CB62C53_label_en-US" xlink:label="lab_us-gaap_EarningsPerShareAbstract_FAC6E05C0566F08C5CF1E9A82CB62C53" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Earnings Per Share [Abstract] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_EarningsPerShareAbstract" xlink:label="loc_us-gaap_EarningsPerShareAbstract_FAC6E05C0566F08C5CF1E9A82CB62C53" xlink:type="locator"/>

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<link:label id="lab_us-gaap_NetIncomeLoss_096E482CF4A69A718750E9A82CB684D5_terseLabel_en-US" xlink:label="lab_us-gaap_NetIncomeLoss_096E482CF4A69A718750E9A82CB684D5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Net loss </link:label>

<link:label id="lab_us-gaap_NetIncomeLoss_096E482CF4A69A718750E9A82CB684D5_label_en-US" xlink:label="lab_us-gaap_NetIncomeLoss_096E482CF4A69A718750E9A82CB684D5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Net Income (Loss) Attributable to Parent </link:label>

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<link:label id="lab_sfly_WeightedAverageNumberOfSharesOutstandingBasicAndDilutedInShares_935AD0F9BD00A7BB3626E9A82CB63A00_verboseLabel_en-US" xlink:label="lab_sfly_WeightedAverageNumberOfSharesOutstandingBasicAndDilutedInShares_935AD0F9BD00A7BB3626E9A82CB63A00" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Weighted-average common shares outstanding (in shares) </link:label>

<link:label id="lab_sfly_WeightedAverageNumberOfSharesOutstandingBasicAndDilutedInShares_935AD0F9BD00A7BB3626E9A82CB63A00_label_en-US" xlink:label="lab_sfly_WeightedAverageNumberOfSharesOutstandingBasicAndDilutedInShares_935AD0F9BD00A7BB3626E9A82CB63A00" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Weighted Average Number of Shares Outstanding Basic and Diluted in Shares </link:label>

<link:label id="lab_sfly_WeightedAverageNumberOfSharesOutstandingBasicAndDilutedInShares_935AD0F9BD00A7BB3626E9A82CB63A00_documentation_en-US" xlink:label="lab_sfly_WeightedAverageNumberOfSharesOutstandingBasicAndDilutedInShares_935AD0F9BD00A7BB3626E9A82CB63A00" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> The average number of shares or units issued and outstanding that are used in calculating basic and diluted EPS. </link:label>

<link:loc xlink:href="sfly-20150630.xsd#sfly_WeightedAverageNumberOfSharesOutstandingBasicAndDilutedInShares" xlink:label="loc_sfly_WeightedAverageNumberOfSharesOutstandingBasicAndDilutedInShares_935AD0F9BD00A7BB3626E9A82CB63A00" xlink:type="locator"/>

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<link:label id="lab_us-gaap_EarningsPerShareBasicAndDiluted_9090603F5B83BD434EC2E9A82CB7AB47_terseLabel_en-US" xlink:label="lab_us-gaap_EarningsPerShareBasicAndDiluted_9090603F5B83BD434EC2E9A82CB7AB47" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Net loss per share - basic and diluted (in dollars per share) </link:label>

<link:label id="lab_us-gaap_EarningsPerShareBasicAndDiluted_9090603F5B83BD434EC2E9A82CB7AB47_label_en-US" xlink:label="lab_us-gaap_EarningsPerShareBasicAndDiluted_9090603F5B83BD434EC2E9A82CB7AB47" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Earnings Per Share, Basic and Diluted </link:label>

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<link:label id="lab_us-gaap_CommitmentsAndContingenciesDisclosureAbstract_5BF9AAF410303BC0D12EE9A82C80DC7C_label_en-US" xlink:label="lab_us-gaap_CommitmentsAndContingenciesDisclosureAbstract_5BF9AAF410303BC0D12EE9A82C80DC7C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Commitments and Contingencies Disclosure [Abstract] </link:label>

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<link:label id="lab_us-gaap_BalanceSheetRelatedDisclosuresAbstract_504BBA1A31C984BEE623E9A82AE52D21_label_en-US" xlink:label="lab_us-gaap_BalanceSheetRelatedDisclosuresAbstract_504BBA1A31C984BEE623E9A82AE52D21" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Balance Sheet Related Disclosures [Abstract] </link:label>

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<link:label id="lab_us-gaap_SupplementalBalanceSheetDisclosuresTextBlock_29E792DA69F8B1326334E9A82AE5A058_label_en-US" xlink:label="lab_us-gaap_SupplementalBalanceSheetDisclosuresTextBlock_29E792DA69F8B1326334E9A82AE5A058" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Supplemental Balance Sheet Disclosures [Text Block] </link:label>

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<link:label id="lab_us-gaap_AccountingPoliciesAbstract_413345ABE96F4104EE0FE9A82BA6931E_label_en-US" xlink:label="lab_us-gaap_AccountingPoliciesAbstract_413345ABE96F4104EE0FE9A82BA6931E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Accounting Policies [Abstract] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AccountingPoliciesAbstract" xlink:label="loc_us-gaap_AccountingPoliciesAbstract_413345ABE96F4104EE0FE9A82BA6931E" xlink:type="locator"/>

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<link:label id="lab_us-gaap_NumberOfOperatingSegments_F1B624F46DFBCFAF46D2E9A82BA6BFF0_terseLabel_en-US" xlink:label="lab_us-gaap_NumberOfOperatingSegments_F1B624F46DFBCFAF46D2E9A82BA6BFF0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Number of operating segments </link:label>

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<link:label id="lab_us-gaap_InvestmentsAbstract_FAE132C38D7EA6F6F011E9A82B61C96F_label_en-US" xlink:label="lab_us-gaap_InvestmentsAbstract_FAE132C38D7EA6F6F011E9A82B61C96F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Investments [Abstract] </link:label>

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<link:label id="lab_us-gaap_AvailableForSaleSecuritiesTextBlock_61854D854FAF328CE545E9A82B62870A_terseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesTextBlock_61854D854FAF328CE545E9A82B62870A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Fair value of short and long-term investments classified as available for sale </link:label>

<link:label id="lab_us-gaap_AvailableForSaleSecuritiesTextBlock_61854D854FAF328CE545E9A82B62870A_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesTextBlock_61854D854FAF328CE545E9A82B62870A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Available-for-sale Securities [Table Text Block] </link:label>

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<link:label id="lab_us-gaap_InvestmentsClassifiedByContractualMaturityDateTableTextBlock_A5849242812BCFD88DBAE9A82B62A787_terseLabel_en-US" xlink:label="lab_us-gaap_InvestmentsClassifiedByContractualMaturityDateTableTextBlock_A5849242812BCFD88DBAE9A82B62A787" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Estimated fair values of short and long-term investments classified by date of contractual maturity </link:label>

<link:label id="lab_us-gaap_InvestmentsClassifiedByContractualMaturityDateTableTextBlock_A5849242812BCFD88DBAE9A82B62A787_label_en-US" xlink:label="lab_us-gaap_InvestmentsClassifiedByContractualMaturityDateTableTextBlock_A5849242812BCFD88DBAE9A82B62A787" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Investments Classified by Contractual Maturity Date [Table Text Block] </link:label>

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<link:label id="lab_us-gaap_IncomeStatementAbstract_411732B75B326C7BF709F9B73ACCC169_label_en-US" xlink:label="lab_us-gaap_IncomeStatementAbstract_411732B75B326C7BF709F9B73ACCC169" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Income Statement [Abstract] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_IncomeStatementAbstract" xlink:label="loc_us-gaap_IncomeStatementAbstract_411732B75B326C7BF709F9B73ACCC169" xlink:type="locator"/>

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<link:label id="lab_us-gaap_SalesRevenueNet_F9B470220FC565077524F9B73ACD18BE_terseLabel_en-US" xlink:label="lab_us-gaap_SalesRevenueNet_F9B470220FC565077524F9B73ACD18BE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Net revenues </link:label>

<link:label id="lab_us-gaap_SalesRevenueNet_F9B470220FC565077524F9B73ACD18BE_label_en-US" xlink:label="lab_us-gaap_SalesRevenueNet_F9B470220FC565077524F9B73ACD18BE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Revenue, Net </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_SalesRevenueNet" xlink:label="loc_us-gaap_SalesRevenueNet_F9B470220FC565077524F9B73ACD18BE" xlink:type="locator"/>

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<link:label id="lab_us-gaap_CostOfRevenue_1ED2195EA97AD33DB6BDF9B73ACD2062_label_en-US" xlink:label="lab_us-gaap_CostOfRevenue_1ED2195EA97AD33DB6BDF9B73ACD2062" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Cost of Revenue </link:label>

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<link:label id="lab_us-gaap_GrossProfit_49585058D7181BFFDA02F9B73ACD0A6C_totalLabel_en-US" xlink:label="lab_us-gaap_GrossProfit_49585058D7181BFFDA02F9B73ACD0A6C" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US"> Gross profit </link:label>

<link:label id="lab_us-gaap_GrossProfit_49585058D7181BFFDA02F9B73ACD0A6C_label_en-US" xlink:label="lab_us-gaap_GrossProfit_49585058D7181BFFDA02F9B73ACD0A6C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Gross Profit </link:label>

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<link:label id="lab_us-gaap_OperatingExpensesAbstract_65E1526E9FD57024E447F9B73ACD89F1_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingExpensesAbstract_65E1526E9FD57024E447F9B73ACD89F1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Operating expenses: </link:label>

<link:label id="lab_us-gaap_OperatingExpensesAbstract_65E1526E9FD57024E447F9B73ACD89F1_label_en-US" xlink:label="lab_us-gaap_OperatingExpensesAbstract_65E1526E9FD57024E447F9B73ACD89F1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Operating Expenses [Abstract] </link:label>

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<link:label id="lab_sfly_TechnologyAndDevelopmentExpenses_E80CB302A3354F86BD3FF9B73ACDA1AD_verboseLabel_en-US" xlink:label="lab_sfly_TechnologyAndDevelopmentExpenses_E80CB302A3354F86BD3FF9B73ACDA1AD" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Technology and development </link:label>

<link:label id="lab_sfly_TechnologyAndDevelopmentExpenses_E80CB302A3354F86BD3FF9B73ACDA1AD_label_en-US" xlink:label="lab_sfly_TechnologyAndDevelopmentExpenses_E80CB302A3354F86BD3FF9B73ACDA1AD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Technology And Development Expenses </link:label>

<link:label id="lab_sfly_TechnologyAndDevelopmentExpenses_E80CB302A3354F86BD3FF9B73ACDA1AD_documentation_en-US" xlink:label="lab_sfly_TechnologyAndDevelopmentExpenses_E80CB302A3354F86BD3FF9B73ACDA1AD" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> The aggregate personnel and related costs for employees and contractors engaged in the development and ongoing maintenance of the entity's website, infrastructure and software. These expenses include (i) depreciation of the computer and network hardware used to run the entity's website (ii) storage of the customer data (iii) amortization of purchased software and (iv) co-location, power and bandwidth costs. </link:label>

<link:loc xlink:href="sfly-20150630.xsd#sfly_TechnologyAndDevelopmentExpenses" xlink:label="loc_sfly_TechnologyAndDevelopmentExpenses_E80CB302A3354F86BD3FF9B73ACDA1AD" xlink:type="locator"/>

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<link:label id="lab_us-gaap_SellingAndMarketingExpense_E928C7A5C1B5CEA80BEEF9B73ACD561E_verboseLabel_en-US" xlink:label="lab_us-gaap_SellingAndMarketingExpense_E928C7A5C1B5CEA80BEEF9B73ACD561E" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Sales and marketing </link:label>

<link:label id="lab_us-gaap_SellingAndMarketingExpense_E928C7A5C1B5CEA80BEEF9B73ACD561E_label_en-US" xlink:label="lab_us-gaap_SellingAndMarketingExpense_E928C7A5C1B5CEA80BEEF9B73ACD561E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Selling and Marketing Expense </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_SellingAndMarketingExpense" xlink:label="loc_us-gaap_SellingAndMarketingExpense_E928C7A5C1B5CEA80BEEF9B73ACD561E" xlink:type="locator"/>

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<link:label id="lab_us-gaap_GeneralAndAdministrativeExpense_784D683FBAAA338FD845F9B73ACD8B7E_verboseLabel_en-US" xlink:label="lab_us-gaap_GeneralAndAdministrativeExpense_784D683FBAAA338FD845F9B73ACD8B7E" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> General and administrative </link:label>

<link:label id="lab_us-gaap_GeneralAndAdministrativeExpense_784D683FBAAA338FD845F9B73ACD8B7E_label_en-US" xlink:label="lab_us-gaap_GeneralAndAdministrativeExpense_784D683FBAAA338FD845F9B73ACD8B7E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> General and Administrative Expense </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_GeneralAndAdministrativeExpense" xlink:label="loc_us-gaap_GeneralAndAdministrativeExpense_784D683FBAAA338FD845F9B73ACD8B7E" xlink:type="locator"/>

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<link:label id="lab_us-gaap_OperatingExpenses_02DBA8D9563DBB6E1B72F9B73ACD6A88_totalLabel_en-US" xlink:label="lab_us-gaap_OperatingExpenses_02DBA8D9563DBB6E1B72F9B73ACD6A88" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US"> Total operating expenses </link:label>

<link:label id="lab_us-gaap_OperatingExpenses_02DBA8D9563DBB6E1B72F9B73ACD6A88_label_en-US" xlink:label="lab_us-gaap_OperatingExpenses_02DBA8D9563DBB6E1B72F9B73ACD6A88" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Operating Expenses </link:label>

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<link:label id="lab_us-gaap_OperatingIncomeLoss_51476187226A00EFADD1F9B73ACD7AEB_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingIncomeLoss_51476187226A00EFADD1F9B73ACD7AEB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Loss from operations </link:label>

<link:label id="lab_us-gaap_OperatingIncomeLoss_51476187226A00EFADD1F9B73ACD7AEB_label_en-US" xlink:label="lab_us-gaap_OperatingIncomeLoss_51476187226A00EFADD1F9B73ACD7AEB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Operating Income (Loss) </link:label>

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<link:label id="lab_us-gaap_InterestExpense_2F027DB2DD1F205D83A5F9B73ACD90AD_negatedLabel_en-US" xlink:label="lab_us-gaap_InterestExpense_2F027DB2DD1F205D83A5F9B73ACD90AD" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US"> Interest expense </link:label>

<link:label id="lab_us-gaap_InterestExpense_2F027DB2DD1F205D83A5F9B73ACD90AD_label_en-US" xlink:label="lab_us-gaap_InterestExpense_2F027DB2DD1F205D83A5F9B73ACD90AD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Interest Expense </link:label>

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<link:label id="lab_us-gaap_GeneralAndAdministrativeExpenseMember_04D3882276C60E0ED87EF9B73ACCC436_label_en-US" xlink:label="lab_us-gaap_GeneralAndAdministrativeExpenseMember_04D3882276C60E0ED87EF9B73ACCC436" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> General and Administrative Expense [Member] </link:label>

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<link:label id="lab_us-gaap_SellingAndMarketingExpenseMember_B72BAF790FE093687951F9B73ACCCF87_label_en-US" xlink:label="lab_us-gaap_SellingAndMarketingExpenseMember_B72BAF790FE093687951F9B73ACCCF87" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Selling and Marketing Expense [Member] </link:label>

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<link:label id="lab_sfly_TechnologyAndDevelopmentMember_CE8803E31F28885E073EF9B73ACDD25B_verboseLabel_en-US" xlink:label="lab_sfly_TechnologyAndDevelopmentMember_CE8803E31F28885E073EF9B73ACDD25B" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Technology and development </link:label>

<link:label id="lab_sfly_TechnologyAndDevelopmentMember_CE8803E31F28885E073EF9B73ACDD25B_label_en-US" xlink:label="lab_sfly_TechnologyAndDevelopmentMember_CE8803E31F28885E073EF9B73ACDD25B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Technology and Development [Member] </link:label>

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<link:loc xlink:href="sfly-20150630.xsd#sfly_TechnologyAndDevelopmentMember" xlink:label="loc_sfly_TechnologyAndDevelopmentMember_CE8803E31F28885E073EF9B73ACDD25B" xlink:type="locator"/>

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<link:label id="lab_us-gaap_CostOfSalesMember_558F6B36844A0BEE50E5F9B73ACDE5C8_terseLabel_en-US" xlink:label="lab_us-gaap_CostOfSalesMember_558F6B36844A0BEE50E5F9B73ACDE5C8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Cost of net revenues </link:label>

<link:label id="lab_us-gaap_CostOfSalesMember_558F6B36844A0BEE50E5F9B73ACDE5C8_label_en-US" xlink:label="lab_us-gaap_CostOfSalesMember_558F6B36844A0BEE50E5F9B73ACDE5C8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Cost of Sales [Member] </link:label>

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<link:label id="lab_us-gaap_StatementLineItems_EC890C6F738C86201298F9BEE4F3572E_terseLabel_en-US" xlink:label="lab_us-gaap_StatementLineItems_EC890C6F738C86201298F9BEE4F3572E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Statement [Line Items] </link:label>

<link:label id="lab_us-gaap_StatementLineItems_EC890C6F738C86201298F9BEE4F3572E_label_en-US" xlink:label="lab_us-gaap_StatementLineItems_EC890C6F738C86201298F9BEE4F3572E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Statement [Line Items] </link:label>

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<link:label id="lab_sfly_StockBasedCompensationStockOptionActivityAbstract_5E9D37F6167612C3F112CDFEAB94D68A_label_en-US" xlink:label="lab_sfly_StockBasedCompensationStockOptionActivityAbstract_5E9D37F6167612C3F112CDFEAB94D68A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Stock-Based Compensation, Stock Option Activity [Abstract] </link:label>

<link:label id="lab_sfly_StockBasedCompensationStockOptionActivityAbstract_5E9D37F6167612C3F112CDFEAB94D68A_documentation_en-US" xlink:label="lab_sfly_StockBasedCompensationStockOptionActivityAbstract_5E9D37F6167612C3F112CDFEAB94D68A" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Stock-Based Compensation, Stock Option Activity [Abstract] </link:label>

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<link:label id="lab_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_673EA3B4FFBADED19DCECDFEAB943FD4_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_673EA3B4FFBADED19DCECDFEAB943FD4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Schedule of Share-based Compensation Arrangements by Share-based Payment Award [Table] </link:label>

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<link:label id="lab_us-gaap_AwardTypeAxis_A996D63BAED4FC3D10ECCDFEAB954DBE_terseLabel_en-US" xlink:label="lab_us-gaap_AwardTypeAxis_A996D63BAED4FC3D10ECCDFEAB954DBE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Award Type [Axis] </link:label>

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<link:label id="lab_us-gaap_EmployeeStockOptionMember_1FB49367FA3E64D95DBACDFEAB9ADED8_terseLabel_en-US" xlink:label="lab_us-gaap_EmployeeStockOptionMember_1FB49367FA3E64D95DBACDFEAB9ADED8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Employee Stock Option </link:label>

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<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_D4783A9A4D3581442906CDFEAB9AD1ED_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_D4783A9A4D3581442906CDFEAB9AD1ED" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Share-based Compensation </link:label>

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<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward_3D58092D8CF4742566AFCDFEAB9AA1B0_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward_3D58092D8CF4742566AFCDFEAB9AA1B0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Number of options outstanding [Roll forward] </link:label>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward_3D58092D8CF4742566AFCDFEAB9AA1B0_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward_3D58092D8CF4742566AFCDFEAB9AA1B0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding [Roll Forward] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward_3D58092D8CF4742566AFCDFEAB9AA1B0" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward_3D58092D8CF4742566AFCDFEAB9AA1B0" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward_3D58092D8CF4742566AFCDFEAB9AA1B0" xlink:type="arc"/>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_969F2158A3A3ADC113F3CDFEAB9A024D_periodStartLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_969F2158A3A3ADC113F3CDFEAB9A024D" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US"> Balances (in shares) </link:label>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_969F2158A3A3ADC113F3CDFEAB9A024D_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_969F2158A3A3ADC113F3CDFEAB9A024D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Number </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_969F2158A3A3ADC113F3CDFEAB9A024D" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_969F2158A3A3ADC113F3CDFEAB9A024D" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_969F2158A3A3ADC113F3CDFEAB9A024D" xlink:type="arc"/>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriod_88B62D616982A46BFA70CDFEAB9AD202_verboseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriod_88B62D616982A46BFA70CDFEAB9AD202" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Granted (in shares) </link:label>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriod_88B62D616982A46BFA70CDFEAB9AD202_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriod_88B62D616982A46BFA70CDFEAB9AD202" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Net of Forfeitures </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriod_88B62D616982A46BFA70CDFEAB9AD202" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriod_88B62D616982A46BFA70CDFEAB9AD202" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriod_88B62D616982A46BFA70CDFEAB9AD202" xlink:type="arc"/>

<link:label id="lab_us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised_01151EEFD9845190AD41CDFEAB9AF6F1_negatedLabel_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised_01151EEFD9845190AD41CDFEAB9AF6F1" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US"> Exercised (in shares) </link:label>

<link:label id="lab_us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised_01151EEFD9845190AD41CDFEAB9AF6F1_label_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised_01151EEFD9845190AD41CDFEAB9AF6F1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercises in Period </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised" xlink:label="loc_us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised_01151EEFD9845190AD41CDFEAB9AF6F1" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised_01151EEFD9845190AD41CDFEAB9AF6F1" xlink:to="lab_us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised_01151EEFD9845190AD41CDFEAB9AF6F1" xlink:type="arc"/>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriod_A99BEA36F64CEBD19680CDFEAB9ACC9B_negatedLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriod_A99BEA36F64CEBD19680CDFEAB9ACC9B" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US"> Forfeited, cancelled or expired (in shares) </link:label>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriod_A99BEA36F64CEBD19680CDFEAB9ACC9B_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriod_A99BEA36F64CEBD19680CDFEAB9ACC9B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Forfeitures in Period </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriod_A99BEA36F64CEBD19680CDFEAB9ACC9B" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriod_A99BEA36F64CEBD19680CDFEAB9ACC9B" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriod_A99BEA36F64CEBD19680CDFEAB9ACC9B" xlink:type="arc"/>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_158D632FDE238C9D0240CDFEAB9A8956_periodEndLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_158D632FDE238C9D0240CDFEAB9A8956" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US"> Balances (in shares) </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_158D632FDE238C9D0240CDFEAB9A8956" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_158D632FDE238C9D0240CDFEAB9A8956" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_158D632FDE238C9D0240CDFEAB9A8956" xlink:type="arc"/>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingNumber_98AC2D51978932DE8587CDFEAB9A2E5B_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingNumber_98AC2D51978932DE8587CDFEAB9A2E5B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Options vested and expected to vest (in shares) </link:label>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingNumber_98AC2D51978932DE8587CDFEAB9A2E5B_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingNumber_98AC2D51978932DE8587CDFEAB9A2E5B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Vested and Expected to Vest, Outstanding, Number </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingNumber" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingNumber_98AC2D51978932DE8587CDFEAB9A2E5B" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingNumber_98AC2D51978932DE8587CDFEAB9A2E5B" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingNumber_98AC2D51978932DE8587CDFEAB9A2E5B" xlink:type="arc"/>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableNumber_5F9644A3C8BDBE931D3ACDFEAB9A4F3B_verboseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableNumber_5F9644A3C8BDBE931D3ACDFEAB9A4F3B" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Options vested (in shares) </link:label>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableNumber_5F9644A3C8BDBE931D3ACDFEAB9A4F3B_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableNumber_5F9644A3C8BDBE931D3ACDFEAB9A4F3B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Vested and Expected to Vest, Exercisable, Number </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableNumber" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableNumber_5F9644A3C8BDBE931D3ACDFEAB9A4F3B" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableNumber_5F9644A3C8BDBE931D3ACDFEAB9A4F3B" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableNumber_5F9644A3C8BDBE931D3ACDFEAB9A4F3B" xlink:type="arc"/>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePriceRollforward_D9F191F299BADF213ED5CDFEAB9BF4B4_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePriceRollforward_D9F191F299BADF213ED5CDFEAB9BF4B4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Weighted Average Exercise Price </link:label>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePriceRollforward_D9F191F299BADF213ED5CDFEAB9BF4B4_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePriceRollforward_D9F191F299BADF213ED5CDFEAB9BF4B4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Exercise Price [Abstract] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePriceRollforward" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePriceRollforward_D9F191F299BADF213ED5CDFEAB9BF4B4" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePriceRollforward_D9F191F299BADF213ED5CDFEAB9BF4B4" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePriceRollforward_D9F191F299BADF213ED5CDFEAB9BF4B4" xlink:type="arc"/>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_136223A5CFA696786332CDFEAB9B29C7_periodStartLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_136223A5CFA696786332CDFEAB9B29C7" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US"> Balances (in dollars per share) </link:label>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_136223A5CFA696786332CDFEAB9B29C7_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_136223A5CFA696786332CDFEAB9B29C7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Exercise Price </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_136223A5CFA696786332CDFEAB9B29C7" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_136223A5CFA696786332CDFEAB9B29C7" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_136223A5CFA696786332CDFEAB9B29C7" xlink:type="arc"/>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice_30CEB1670E3AAFE32F23CDFEAB9B725B_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice_30CEB1670E3AAFE32F23CDFEAB9B725B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Granted (in dollars per share) </link:label>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice_30CEB1670E3AAFE32F23CDFEAB9B725B_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice_30CEB1670E3AAFE32F23CDFEAB9B725B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangements by Share-based Payment Award, Options, Grants in Period, Weighted Average Exercise Price </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice_30CEB1670E3AAFE32F23CDFEAB9B725B" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice_30CEB1670E3AAFE32F23CDFEAB9B725B" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice_30CEB1670E3AAFE32F23CDFEAB9B725B" xlink:type="arc"/>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice_FA2D12152789868D084CCDFEAB9B4893_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice_FA2D12152789868D084CCDFEAB9B4893" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Exercised (in dollars per share) </link:label>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice_FA2D12152789868D084CCDFEAB9B4893_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice_FA2D12152789868D084CCDFEAB9B4893" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangements by Share-based Payment Award, Options, Exercises in Period, Weighted Average Exercise Price </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice_FA2D12152789868D084CCDFEAB9B4893" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice_FA2D12152789868D084CCDFEAB9B4893" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice_FA2D12152789868D084CCDFEAB9B4893" xlink:type="arc"/>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice_B4B34F054248E598BAE5CDFEAB9BC75F_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice_B4B34F054248E598BAE5CDFEAB9BC75F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Forfeited, cancelled or expired (in dollars per share) </link:label>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice_B4B34F054248E598BAE5CDFEAB9BC75F_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice_B4B34F054248E598BAE5CDFEAB9BC75F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangements by Share-based Payment Award, Options, Forfeitures in Period, Weighted Average Exercise Price </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice_B4B34F054248E598BAE5CDFEAB9BC75F" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice_B4B34F054248E598BAE5CDFEAB9BC75F" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice_B4B34F054248E598BAE5CDFEAB9BC75F" xlink:type="arc"/>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_6EC1342E632F4C3770A5CDFEAB9B2B57_periodEndLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_6EC1342E632F4C3770A5CDFEAB9B2B57" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US"> Balances (in dollars per share) </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_6EC1342E632F4C3770A5CDFEAB9B2B57" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_6EC1342E632F4C3770A5CDFEAB9B2B57" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_6EC1342E632F4C3770A5CDFEAB9B2B57" xlink:type="arc"/>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageExercisePrice_E5887EB34CA0470BCABBCDFEAB9B3B36_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageExercisePrice_E5887EB34CA0470BCABBCDFEAB9B3B36" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Options vested and expected to vest (in dollars per share) </link:label>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageExercisePrice_E5887EB34CA0470BCABBCDFEAB9B3B36_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageExercisePrice_E5887EB34CA0470BCABBCDFEAB9B3B36" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Vested and Expected to Vest, Outstanding, Weighted Average Exercise Price </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageExercisePrice" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageExercisePrice_E5887EB34CA0470BCABBCDFEAB9B3B36" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageExercisePrice_E5887EB34CA0470BCABBCDFEAB9B3B36" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageExercisePrice_E5887EB34CA0470BCABBCDFEAB9B3B36" xlink:type="arc"/>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageExercisePrice_8973C595EE2B13B2BE30CDFEAB9BB3E4_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageExercisePrice_8973C595EE2B13B2BE30CDFEAB9BB3E4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Options vested (in dollars per share) </link:label>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageExercisePrice_8973C595EE2B13B2BE30CDFEAB9BB3E4_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageExercisePrice_8973C595EE2B13B2BE30CDFEAB9BB3E4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Vested and Expected to Vest, Exercisable, Weighted Average Exercise Price </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageExercisePrice" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageExercisePrice_8973C595EE2B13B2BE30CDFEAB9BB3E4" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageExercisePrice_8973C595EE2B13B2BE30CDFEAB9BB3E4" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageExercisePrice_8973C595EE2B13B2BE30CDFEAB9BB3E4" xlink:type="arc"/>

<link:label id="lab_sfly_WeightedAverageContractualTermYearsAbstract_B3D8FA0008E9860DAD22CDFEAB9B7079_terseLabel_en-US" xlink:label="lab_sfly_WeightedAverageContractualTermYearsAbstract_B3D8FA0008E9860DAD22CDFEAB9B7079" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Weighted Average Contractual Term (Years) </link:label>

<link:label id="lab_sfly_WeightedAverageContractualTermYearsAbstract_B3D8FA0008E9860DAD22CDFEAB9B7079_label_en-US" xlink:label="lab_sfly_WeightedAverageContractualTermYearsAbstract_B3D8FA0008E9860DAD22CDFEAB9B7079" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Weighted Average Contractual Term (Years) [Abstract] </link:label>

<link:label id="lab_sfly_WeightedAverageContractualTermYearsAbstract_B3D8FA0008E9860DAD22CDFEAB9B7079_documentation_en-US" xlink:label="lab_sfly_WeightedAverageContractualTermYearsAbstract_B3D8FA0008E9860DAD22CDFEAB9B7079" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> -- None. No documentation exists for this element. -- </link:label>

<link:loc xlink:href="sfly-20150630.xsd#sfly_WeightedAverageContractualTermYearsAbstract" xlink:label="loc_sfly_WeightedAverageContractualTermYearsAbstract_B3D8FA0008E9860DAD22CDFEAB9B7079" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_sfly_WeightedAverageContractualTermYearsAbstract_B3D8FA0008E9860DAD22CDFEAB9B7079" xlink:to="lab_sfly_WeightedAverageContractualTermYearsAbstract_B3D8FA0008E9860DAD22CDFEAB9B7079" xlink:type="arc"/>

<link:label id="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2_0F7EC8598EC450B94292CDFEAB9B86D3_periodEndLabel_en-US" xlink:label="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2_0F7EC8598EC450B94292CDFEAB9B86D3" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US"> Ending balance (in years) </link:label>

<link:label id="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2_0F7EC8598EC450B94292CDFEAB9B86D3_label_en-US" xlink:label="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2_0F7EC8598EC450B94292CDFEAB9B86D3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Remaining Contractual Term </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2" xlink:label="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2_0F7EC8598EC450B94292CDFEAB9B86D3" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2_0F7EC8598EC450B94292CDFEAB9B86D3" xlink:to="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2_0F7EC8598EC450B94292CDFEAB9B86D3" xlink:type="arc"/>

<link:label id="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageRemainingContractualTerm1_53178DC24270E28E7804CDFEAB9BCC46_terseLabel_en-US" xlink:label="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageRemainingContractualTerm1_53178DC24270E28E7804CDFEAB9BCC46" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Options vested and expected to vest at end of period (in years) </link:label>

<link:label id="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageRemainingContractualTerm1_53178DC24270E28E7804CDFEAB9BCC46_label_en-US" xlink:label="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageRemainingContractualTerm1_53178DC24270E28E7804CDFEAB9BCC46" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Vested and Expected to Vest, Outstanding, Weighted Average Remaining Contractual Term </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageRemainingContractualTerm1" xlink:label="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageRemainingContractualTerm1_53178DC24270E28E7804CDFEAB9BCC46" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageRemainingContractualTerm1_53178DC24270E28E7804CDFEAB9BCC46" xlink:to="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageRemainingContractualTerm1_53178DC24270E28E7804CDFEAB9BCC46" xlink:type="arc"/>

<link:label id="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageRemainingContractualTerm1_2B448AF8510FA845E6F3CDFEAB9B36C6_terseLabel_en-US" xlink:label="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageRemainingContractualTerm1_2B448AF8510FA845E6F3CDFEAB9B36C6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Options vested at end of period (in years) </link:label>

<link:label id="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageRemainingContractualTerm1_2B448AF8510FA845E6F3CDFEAB9B36C6_label_en-US" xlink:label="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageRemainingContractualTerm1_2B448AF8510FA845E6F3CDFEAB9B36C6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Vested and Expected to Vest, Exercisable, Weighted Average Remaining Contractual Term </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageRemainingContractualTerm1" xlink:label="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageRemainingContractualTerm1_2B448AF8510FA845E6F3CDFEAB9B36C6" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageRemainingContractualTerm1_2B448AF8510FA845E6F3CDFEAB9B36C6" xlink:to="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageRemainingContractualTerm1_2B448AF8510FA845E6F3CDFEAB9B36C6" xlink:type="arc"/>

<link:label id="lab_sfly_AggregateIntrinsicValueAbstract_FF9742AA4075D655AE77CDFEAB9B8163_terseLabel_en-US" xlink:label="lab_sfly_AggregateIntrinsicValueAbstract_FF9742AA4075D655AE77CDFEAB9B8163" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Aggregate Intrinsic Value </link:label>

<link:label id="lab_sfly_AggregateIntrinsicValueAbstract_FF9742AA4075D655AE77CDFEAB9B8163_label_en-US" xlink:label="lab_sfly_AggregateIntrinsicValueAbstract_FF9742AA4075D655AE77CDFEAB9B8163" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Aggregate Intrinsic Value [Abstract] </link:label>

<link:label id="lab_sfly_AggregateIntrinsicValueAbstract_FF9742AA4075D655AE77CDFEAB9B8163_documentation_en-US" xlink:label="lab_sfly_AggregateIntrinsicValueAbstract_FF9742AA4075D655AE77CDFEAB9B8163" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> -- None. No documentation exists for this element. -- </link:label>

<link:loc xlink:href="sfly-20150630.xsd#sfly_AggregateIntrinsicValueAbstract" xlink:label="loc_sfly_AggregateIntrinsicValueAbstract_FF9742AA4075D655AE77CDFEAB9B8163" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_sfly_AggregateIntrinsicValueAbstract_FF9742AA4075D655AE77CDFEAB9B8163" xlink:to="lab_sfly_AggregateIntrinsicValueAbstract_FF9742AA4075D655AE77CDFEAB9B8163" xlink:type="arc"/>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingIntrinsicValue_C7CD4914D9012ADBB57ECDFEAB9BD994_periodEndLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingIntrinsicValue_C7CD4914D9012ADBB57ECDFEAB9BD994" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US"> Ending balance </link:label>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingIntrinsicValue_C7CD4914D9012ADBB57ECDFEAB9BD994_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingIntrinsicValue_C7CD4914D9012ADBB57ECDFEAB9BD994" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Intrinsic Value </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingIntrinsicValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingIntrinsicValue_C7CD4914D9012ADBB57ECDFEAB9BD994" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingIntrinsicValue_C7CD4914D9012ADBB57ECDFEAB9BD994" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingIntrinsicValue_C7CD4914D9012ADBB57ECDFEAB9BD994" xlink:type="arc"/>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingAggregateIntrinsicValue_90D8EC5C01A8BD34CE87CDFEAB9BDEC3_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingAggregateIntrinsicValue_90D8EC5C01A8BD34CE87CDFEAB9BDEC3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Options vested and expected to vest at end of period </link:label>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingAggregateIntrinsicValue_90D8EC5C01A8BD34CE87CDFEAB9BDEC3_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingAggregateIntrinsicValue_90D8EC5C01A8BD34CE87CDFEAB9BDEC3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Vested and Expected to Vest, Outstanding, Aggregate Intrinsic Value </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingAggregateIntrinsicValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingAggregateIntrinsicValue_90D8EC5C01A8BD34CE87CDFEAB9BDEC3" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingAggregateIntrinsicValue_90D8EC5C01A8BD34CE87CDFEAB9BDEC3" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingAggregateIntrinsicValue_90D8EC5C01A8BD34CE87CDFEAB9BDEC3" xlink:type="arc"/>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableAggregateIntrinsicValue_EA8B6FE1E61BF833C079CDFEAB9B1C60_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableAggregateIntrinsicValue_EA8B6FE1E61BF833C079CDFEAB9B1C60" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Options vested at end of period </link:label>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableAggregateIntrinsicValue_EA8B6FE1E61BF833C079CDFEAB9B1C60_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableAggregateIntrinsicValue_EA8B6FE1E61BF833C079CDFEAB9B1C60" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Vested and Expected to Vest, Exercisable, Aggregate Intrinsic Value </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableAggregateIntrinsicValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableAggregateIntrinsicValue_EA8B6FE1E61BF833C079CDFEAB9B1C60" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableAggregateIntrinsicValue_EA8B6FE1E61BF833C079CDFEAB9B1C60" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableAggregateIntrinsicValue_EA8B6FE1E61BF833C079CDFEAB9B1C60" xlink:type="arc"/>

<link:label id="lab_sfly_ScheduleofInterestExpenseRelatedtoConvertibleSeniorNotesAbstract_65533045CB635C0FDD05D7309B081403_label_en-US" xlink:label="lab_sfly_ScheduleofInterestExpenseRelatedtoConvertibleSeniorNotesAbstract_65533045CB635C0FDD05D7309B081403" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Schedule of Interest Expense Related to Convertible Senior Notes [Abstract] </link:label>

<link:label id="lab_sfly_ScheduleofInterestExpenseRelatedtoConvertibleSeniorNotesAbstract_65533045CB635C0FDD05D7309B081403_documentation_en-US" xlink:label="lab_sfly_ScheduleofInterestExpenseRelatedtoConvertibleSeniorNotesAbstract_65533045CB635C0FDD05D7309B081403" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Schedule of Interest Expense Related to Convertible Senior Notes [Abstract] </link:label>

<link:loc xlink:href="sfly-20150630.xsd#sfly_ScheduleofInterestExpenseRelatedtoConvertibleSeniorNotesAbstract" xlink:label="loc_sfly_ScheduleofInterestExpenseRelatedtoConvertibleSeniorNotesAbstract_65533045CB635C0FDD05D7309B081403" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_sfly_ScheduleofInterestExpenseRelatedtoConvertibleSeniorNotesAbstract_65533045CB635C0FDD05D7309B081403" xlink:to="lab_sfly_ScheduleofInterestExpenseRelatedtoConvertibleSeniorNotesAbstract_65533045CB635C0FDD05D7309B081403" xlink:type="arc"/>

<link:label id="lab_us-gaap_DebtInstrumentTable_1854279B884FF28AE1B2D7309B083FE3_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentTable_1854279B884FF28AE1B2D7309B083FE3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Schedule of Long-term Debt Instruments [Table] </link:label>

<link:label id="lab_us-gaap_DebtInstrumentTable_1854279B884FF28AE1B2D7309B083FE3_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentTable_1854279B884FF28AE1B2D7309B083FE3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Schedule of Long-term Debt Instruments [Table] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DebtInstrumentTable" xlink:label="loc_us-gaap_DebtInstrumentTable_1854279B884FF28AE1B2D7309B083FE3" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentTable_1854279B884FF28AE1B2D7309B083FE3" xlink:to="lab_us-gaap_DebtInstrumentTable_1854279B884FF28AE1B2D7309B083FE3" xlink:type="arc"/>

<link:label id="lab_us-gaap_LongtermDebtTypeAxis_3553AB467E1959A45DC3D7309B089458_terseLabel_en-US" xlink:label="lab_us-gaap_LongtermDebtTypeAxis_3553AB467E1959A45DC3D7309B089458" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Long-term Debt, Type [Axis] </link:label>

<link:label id="lab_us-gaap_LongtermDebtTypeAxis_3553AB467E1959A45DC3D7309B089458_label_en-US" xlink:label="lab_us-gaap_LongtermDebtTypeAxis_3553AB467E1959A45DC3D7309B089458" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Long-term Debt, Type [Axis] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_LongtermDebtTypeAxis" xlink:label="loc_us-gaap_LongtermDebtTypeAxis_3553AB467E1959A45DC3D7309B089458" xlink:type="locator"/>

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<link:label id="lab_us-gaap_LongtermDebtTypeDomain_144D1BDE614A7F4715EDD7309B08B08A_terseLabel_en-US" xlink:label="lab_us-gaap_LongtermDebtTypeDomain_144D1BDE614A7F4715EDD7309B08B08A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Long-term Debt, Type [Domain] </link:label>

<link:label id="lab_us-gaap_LongtermDebtTypeDomain_144D1BDE614A7F4715EDD7309B08B08A_label_en-US" xlink:label="lab_us-gaap_LongtermDebtTypeDomain_144D1BDE614A7F4715EDD7309B08B08A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Long-term Debt, Type [Domain] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_LongtermDebtTypeDomain" xlink:label="loc_us-gaap_LongtermDebtTypeDomain_144D1BDE614A7F4715EDD7309B08B08A" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongtermDebtTypeDomain_144D1BDE614A7F4715EDD7309B08B08A" xlink:to="lab_us-gaap_LongtermDebtTypeDomain_144D1BDE614A7F4715EDD7309B08B08A" xlink:type="arc"/>

<link:label id="lab_sfly_ConvertibleSeniorNotesMember_D191A67059AF2DD6EC3ED7309B0872A6_terseLabel_en-US" xlink:label="lab_sfly_ConvertibleSeniorNotesMember_D191A67059AF2DD6EC3ED7309B0872A6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Convertible Senior Notes </link:label>

<link:label id="lab_sfly_ConvertibleSeniorNotesMember_D191A67059AF2DD6EC3ED7309B0872A6_label_en-US" xlink:label="lab_sfly_ConvertibleSeniorNotesMember_D191A67059AF2DD6EC3ED7309B0872A6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Convertible Senior Notes [Member] </link:label>

<link:label id="lab_sfly_ConvertibleSeniorNotesMember_D191A67059AF2DD6EC3ED7309B0872A6_documentation_en-US" xlink:label="lab_sfly_ConvertibleSeniorNotesMember_D191A67059AF2DD6EC3ED7309B0872A6" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Convertible Senior Notes [Member] </link:label>

<link:loc xlink:href="sfly-20150630.xsd#sfly_ConvertibleSeniorNotesMember" xlink:label="loc_sfly_ConvertibleSeniorNotesMember_D191A67059AF2DD6EC3ED7309B0872A6" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_sfly_ConvertibleSeniorNotesMember_D191A67059AF2DD6EC3ED7309B0872A6" xlink:to="lab_sfly_ConvertibleSeniorNotesMember_D191A67059AF2DD6EC3ED7309B0872A6" xlink:type="arc"/>

<link:label id="lab_us-gaap_DebtInstrumentAxis_C75693C967D645AC0CA3D7309B08A04B_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentAxis_C75693C967D645AC0CA3D7309B08A04B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Debt Instrument [Axis] </link:label>

<link:label id="lab_us-gaap_DebtInstrumentAxis_C75693C967D645AC0CA3D7309B08A04B_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentAxis_C75693C967D645AC0CA3D7309B08A04B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Debt Instrument [Axis] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DebtInstrumentAxis" xlink:label="loc_us-gaap_DebtInstrumentAxis_C75693C967D645AC0CA3D7309B08A04B" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentAxis_C75693C967D645AC0CA3D7309B08A04B" xlink:to="lab_us-gaap_DebtInstrumentAxis_C75693C967D645AC0CA3D7309B08A04B" xlink:type="arc"/>

<link:label id="lab_us-gaap_DebtInstrumentNameDomain_F2093DAF40EBEA7E58AFD7309B08EC57_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentNameDomain_F2093DAF40EBEA7E58AFD7309B08EC57" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Debt Instrument, Name [Domain] </link:label>

<link:label id="lab_us-gaap_DebtInstrumentNameDomain_F2093DAF40EBEA7E58AFD7309B08EC57_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentNameDomain_F2093DAF40EBEA7E58AFD7309B08EC57" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Debt Instrument, Name [Domain] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DebtInstrumentNameDomain" xlink:label="loc_us-gaap_DebtInstrumentNameDomain_F2093DAF40EBEA7E58AFD7309B08EC57" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentNameDomain_F2093DAF40EBEA7E58AFD7309B08EC57" xlink:to="lab_us-gaap_DebtInstrumentNameDomain_F2093DAF40EBEA7E58AFD7309B08EC57" xlink:type="arc"/>

<link:label id="lab_sfly_ConvertibleSeniorNotesZeroPointTwoFivePercentageDueMayFifteenTwoThousandAndEighteenMember_4D2736876522BE6566E0D7309B0878EE_terseLabel_en-US" xlink:label="lab_sfly_ConvertibleSeniorNotesZeroPointTwoFivePercentageDueMayFifteenTwoThousandAndEighteenMember_4D2736876522BE6566E0D7309B0878EE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Convertible Senior Notes 0.25% Due May 15, 2018 </link:label>

<link:label id="lab_sfly_ConvertibleSeniorNotesZeroPointTwoFivePercentageDueMayFifteenTwoThousandAndEighteenMember_4D2736876522BE6566E0D7309B0878EE_label_en-US" xlink:label="lab_sfly_ConvertibleSeniorNotesZeroPointTwoFivePercentageDueMayFifteenTwoThousandAndEighteenMember_4D2736876522BE6566E0D7309B0878EE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Convertible Senior Notes Zero Point Two Five Percentage Due May Fifteen Two Thousand And Eighteen [Member] </link:label>

<link:label id="lab_sfly_ConvertibleSeniorNotesZeroPointTwoFivePercentageDueMayFifteenTwoThousandAndEighteenMember_4D2736876522BE6566E0D7309B0878EE_documentation_en-US" xlink:label="lab_sfly_ConvertibleSeniorNotesZeroPointTwoFivePercentageDueMayFifteenTwoThousandAndEighteenMember_4D2736876522BE6566E0D7309B0878EE" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Convertible Senior Notes 0.25% Due May 15, 2018 [Member] </link:label>

<link:loc xlink:href="sfly-20150630.xsd#sfly_ConvertibleSeniorNotesZeroPointTwoFivePercentageDueMayFifteenTwoThousandAndEighteenMember" xlink:label="loc_sfly_ConvertibleSeniorNotesZeroPointTwoFivePercentageDueMayFifteenTwoThousandAndEighteenMember_4D2736876522BE6566E0D7309B0878EE" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_sfly_ConvertibleSeniorNotesZeroPointTwoFivePercentageDueMayFifteenTwoThousandAndEighteenMember_4D2736876522BE6566E0D7309B0878EE" xlink:to="lab_sfly_ConvertibleSeniorNotesZeroPointTwoFivePercentageDueMayFifteenTwoThousandAndEighteenMember_4D2736876522BE6566E0D7309B0878EE" xlink:type="arc"/>

<link:label id="lab_us-gaap_DebtInstrumentLineItems_3A379039B931CDD10FB0D7309B08AD14_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentLineItems_3A379039B931CDD10FB0D7309B08AD14" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Debt Instrument </link:label>

<link:label id="lab_us-gaap_DebtInstrumentLineItems_3A379039B931CDD10FB0D7309B08AD14_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentLineItems_3A379039B931CDD10FB0D7309B08AD14" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Debt Instrument [Line Items] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DebtInstrumentLineItems" xlink:label="loc_us-gaap_DebtInstrumentLineItems_3A379039B931CDD10FB0D7309B08AD14" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentLineItems_3A379039B931CDD10FB0D7309B08AD14" xlink:to="lab_us-gaap_DebtInstrumentLineItems_3A379039B931CDD10FB0D7309B08AD14" xlink:type="arc"/>

<link:label id="lab_sfly_ContractualInterestExpense_5A641D2A039A0BB6A932D7309B086890_terseLabel_en-US" xlink:label="lab_sfly_ContractualInterestExpense_5A641D2A039A0BB6A932D7309B086890" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> 0.25% coupon </link:label>

<link:label id="lab_sfly_ContractualInterestExpense_5A641D2A039A0BB6A932D7309B086890_label_en-US" xlink:label="lab_sfly_ContractualInterestExpense_5A641D2A039A0BB6A932D7309B086890" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Contractual Interest Expense </link:label>

<link:label id="lab_sfly_ContractualInterestExpense_5A641D2A039A0BB6A932D7309B086890_documentation_en-US" xlink:label="lab_sfly_ContractualInterestExpense_5A641D2A039A0BB6A932D7309B086890" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Contractual Interest Expense </link:label>

<link:loc xlink:href="sfly-20150630.xsd#sfly_ContractualInterestExpense" xlink:label="loc_sfly_ContractualInterestExpense_5A641D2A039A0BB6A932D7309B086890" xlink:type="locator"/>

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<link:label id="lab_us-gaap_AmortizationOfFinancingCosts_CC5C55A71F4C72837CD4D7309B08232B_terseLabel_en-US" xlink:label="lab_us-gaap_AmortizationOfFinancingCosts_CC5C55A71F4C72837CD4D7309B08232B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Amortization of debt issuance costs </link:label>

<link:label id="lab_us-gaap_AmortizationOfFinancingCosts_CC5C55A71F4C72837CD4D7309B08232B_label_en-US" xlink:label="lab_us-gaap_AmortizationOfFinancingCosts_CC5C55A71F4C72837CD4D7309B08232B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Amortization of Financing Costs </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AmortizationOfFinancingCosts" xlink:label="loc_us-gaap_AmortizationOfFinancingCosts_CC5C55A71F4C72837CD4D7309B08232B" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AmortizationOfFinancingCosts_CC5C55A71F4C72837CD4D7309B08232B" xlink:to="lab_us-gaap_AmortizationOfFinancingCosts_CC5C55A71F4C72837CD4D7309B08232B" xlink:type="arc"/>

<link:label id="lab_us-gaap_AmortizationOfDebtDiscountPremium_E0ACE54A35D8BA25D33BD7309B08D85A_terseLabel_en-US" xlink:label="lab_us-gaap_AmortizationOfDebtDiscountPremium_E0ACE54A35D8BA25D33BD7309B08D85A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Amortization of debt discount </link:label>

<link:label id="lab_us-gaap_AmortizationOfDebtDiscountPremium_E0ACE54A35D8BA25D33BD7309B08D85A_label_en-US" xlink:label="lab_us-gaap_AmortizationOfDebtDiscountPremium_E0ACE54A35D8BA25D33BD7309B08D85A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Amortization of Debt Discount (Premium) </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AmortizationOfDebtDiscountPremium" xlink:label="loc_us-gaap_AmortizationOfDebtDiscountPremium_E0ACE54A35D8BA25D33BD7309B08D85A" xlink:type="locator"/>

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<link:label id="lab_us-gaap_InterestExpenseDebt_70F128422912A40ECC76D7309B09A4B2_totalLabel_en-US" xlink:label="lab_us-gaap_InterestExpenseDebt_70F128422912A40ECC76D7309B09A4B2" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US"> Interest expense, convertible notes </link:label>

<link:label id="lab_us-gaap_InterestExpenseDebt_70F128422912A40ECC76D7309B09A4B2_label_en-US" xlink:label="lab_us-gaap_InterestExpenseDebt_70F128422912A40ECC76D7309B09A4B2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Interest Expense, Debt </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_InterestExpenseDebt" xlink:label="loc_us-gaap_InterestExpenseDebt_70F128422912A40ECC76D7309B09A4B2" xlink:type="locator"/>

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<link:label id="lab_sfly_ShareRepurchaseProgramAbstract_0A37A8EDA44FA5D919FCF619182835A1_label_en-US" xlink:label="lab_sfly_ShareRepurchaseProgramAbstract_0A37A8EDA44FA5D919FCF619182835A1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share Repurchase Program [Abstract] </link:label>

<link:label id="lab_sfly_ShareRepurchaseProgramAbstract_0A37A8EDA44FA5D919FCF619182835A1_documentation_en-US" xlink:label="lab_sfly_ShareRepurchaseProgramAbstract_0A37A8EDA44FA5D919FCF619182835A1" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Share Repurchase Program [Abstract] </link:label>

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<link:label id="lab_us-gaap_ClassOfTreasuryStockTable_9487E104FA78E800E4C5F6191828916F_terseLabel_en-US" xlink:label="lab_us-gaap_ClassOfTreasuryStockTable_9487E104FA78E800E4C5F6191828916F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Class of Treasury Stock [Table] </link:label>

<link:label id="lab_us-gaap_ClassOfTreasuryStockTable_9487E104FA78E800E4C5F6191828916F_label_en-US" xlink:label="lab_us-gaap_ClassOfTreasuryStockTable_9487E104FA78E800E4C5F6191828916F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Class of Treasury Stock [Table] </link:label>

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<link:label id="lab_us-gaap_ShareRepurchaseProgramAxis_DC2EADD67FFC700F599AF619182983F8_terseLabel_en-US" xlink:label="lab_us-gaap_ShareRepurchaseProgramAxis_DC2EADD67FFC700F599AF619182983F8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Share Repurchase Program [Axis] </link:label>

<link:label id="lab_us-gaap_ShareRepurchaseProgramAxis_DC2EADD67FFC700F599AF619182983F8_label_en-US" xlink:label="lab_us-gaap_ShareRepurchaseProgramAxis_DC2EADD67FFC700F599AF619182983F8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share Repurchase Program [Axis] </link:label>

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<link:label id="lab_us-gaap_ShareRepurchaseProgramDomain_E77FB6C205075D898A29F6191829BC17_terseLabel_en-US" xlink:label="lab_us-gaap_ShareRepurchaseProgramDomain_E77FB6C205075D898A29F6191829BC17" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Share Repurchase Program [Domain] </link:label>

<link:label id="lab_us-gaap_ShareRepurchaseProgramDomain_E77FB6C205075D898A29F6191829BC17_label_en-US" xlink:label="lab_us-gaap_ShareRepurchaseProgramDomain_E77FB6C205075D898A29F6191829BC17" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share Repurchase Program [Domain] </link:label>

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<link:label id="lab_us-gaap_EquityClassOfTreasuryStockLineItems_55C344FAE36374EB152DF61918291253_terseLabel_en-US" xlink:label="lab_us-gaap_EquityClassOfTreasuryStockLineItems_55C344FAE36374EB152DF61918291253" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Equity, Class of Treasury Stock </link:label>

<link:label id="lab_us-gaap_EquityClassOfTreasuryStockLineItems_55C344FAE36374EB152DF61918291253_label_en-US" xlink:label="lab_us-gaap_EquityClassOfTreasuryStockLineItems_55C344FAE36374EB152DF61918291253" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Equity, Class of Treasury Stock [Line Items] </link:label>

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<link:label id="lab_us-gaap_StockRepurchasedAndRetiredDuringPeriodValue_065098056283E8C03D23F6191829FDD3_terseLabel_en-US" xlink:label="lab_us-gaap_StockRepurchasedAndRetiredDuringPeriodValue_065098056283E8C03D23F6191829FDD3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Stock repurchased and retired during period, value </link:label>

<link:label id="lab_us-gaap_StockRepurchasedAndRetiredDuringPeriodValue_065098056283E8C03D23F6191829FDD3_label_en-US" xlink:label="lab_us-gaap_StockRepurchasedAndRetiredDuringPeriodValue_065098056283E8C03D23F6191829FDD3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Stock Repurchased and Retired During Period, Value </link:label>

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<link:label id="lab_sfly_StockRepurchasedAndRetiredDuringPeriodAverageAmountPerShare_8F9D6C088044CA5FBCA0F619182A4539_terseLabel_en-US" xlink:label="lab_sfly_StockRepurchasedAndRetiredDuringPeriodAverageAmountPerShare_8F9D6C088044CA5FBCA0F619182A4539" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Stock repurchased and retired during period, average amount per share </link:label>

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<link:label id="lab_us-gaap_StockRepurchaseProgramAuthorizedAmount1_BB121D302F71A31566B1F619182A066D_terseLabel_en-US" xlink:label="lab_us-gaap_StockRepurchaseProgramAuthorizedAmount1_BB121D302F71A31566B1F619182A066D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Stock repurchase program, authorized amount </link:label>

<link:label id="lab_us-gaap_StockRepurchaseProgramAuthorizedAmount1_BB121D302F71A31566B1F619182A066D_label_en-US" xlink:label="lab_us-gaap_StockRepurchaseProgramAuthorizedAmount1_BB121D302F71A31566B1F619182A066D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Stock Repurchase Program, Authorized Amount </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_StockRepurchaseProgramAuthorizedAmount1" xlink:label="loc_us-gaap_StockRepurchaseProgramAuthorizedAmount1_BB121D302F71A31566B1F619182A066D" xlink:type="locator"/>

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<link:label id="lab_sfly_PrepaymentofAcceleratedShareRepurchase_C082430674D15C7C10B3F6191D5638C9_terseLabel_en-US" xlink:label="lab_sfly_PrepaymentofAcceleratedShareRepurchase_C082430674D15C7C10B3F6191D5638C9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Prepayment of Accelerated Share Repurchase </link:label>

<link:label id="lab_sfly_PrepaymentofAcceleratedShareRepurchase_C082430674D15C7C10B3F6191D5638C9_label_en-US" xlink:label="lab_sfly_PrepaymentofAcceleratedShareRepurchase_C082430674D15C7C10B3F6191D5638C9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Prepayment of Accelerated Share Repurchase </link:label>

<link:label id="lab_sfly_PrepaymentofAcceleratedShareRepurchase_C082430674D15C7C10B3F6191D5638C9_documentation_en-US" xlink:label="lab_sfly_PrepaymentofAcceleratedShareRepurchase_C082430674D15C7C10B3F6191D5638C9" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Prepayment to bank for the accelerated share repurchase agreement </link:label>

<link:loc xlink:href="sfly-20150630.xsd#sfly_PrepaymentofAcceleratedShareRepurchase" xlink:label="loc_sfly_PrepaymentofAcceleratedShareRepurchase_C082430674D15C7C10B3F6191D5638C9" xlink:type="locator"/>

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<link:label id="lab_us-gaap_ScheduleOfEarningsPerShareBasicAndDilutedTableTextBlock_679FF79AD5596025C8CAE9A82B5FF851_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfEarningsPerShareBasicAndDilutedTableTextBlock_679FF79AD5596025C8CAE9A82B5FF851" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Net loss per share </link:label>

<link:label id="lab_us-gaap_ScheduleOfEarningsPerShareBasicAndDilutedTableTextBlock_679FF79AD5596025C8CAE9A82B5FF851_label_en-US" xlink:label="lab_us-gaap_ScheduleOfEarningsPerShareBasicAndDilutedTableTextBlock_679FF79AD5596025C8CAE9A82B5FF851" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Schedule of Earnings Per Share, Basic and Diluted [Table Text Block] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ScheduleOfEarningsPerShareBasicAndDilutedTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfEarningsPerShareBasicAndDilutedTableTextBlock_679FF79AD5596025C8CAE9A82B5FF851" xlink:type="locator"/>

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<link:label id="lab_us-gaap_BasisOfPresentationAndSignificantAccountingPoliciesTextBlock_927029320D2C340CAABEE9A82A9DBBFB_verboseLabel_en-US" xlink:label="lab_us-gaap_BasisOfPresentationAndSignificantAccountingPoliciesTextBlock_927029320D2C340CAABEE9A82A9DBBFB" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> The Company and Summary of Significant Accounting Policies </link:label>

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<link:label id="lab_us-gaap_OtherLiabilitiesNoncurrentAbstract_29E563DAD7DE76DB3F70F57CF728EAC2_label_en-US" xlink:label="lab_us-gaap_OtherLiabilitiesNoncurrentAbstract_29E563DAD7DE76DB3F70F57CF728EAC2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Other Liabilities, Noncurrent [Abstract] </link:label>

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<link:label id="lab_us-gaap_OtherLongTermDebtNoncurrent_1056892DEAB41615F988F57CF7281BC0_terseLabel_en-US" xlink:label="lab_us-gaap_OtherLongTermDebtNoncurrent_1056892DEAB41615F988F57CF7281BC0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Financing obligations </link:label>

<link:label id="lab_us-gaap_OtherLongTermDebtNoncurrent_1056892DEAB41615F988F57CF7281BC0_label_en-US" xlink:label="lab_us-gaap_OtherLongTermDebtNoncurrent_1056892DEAB41615F988F57CF7281BC0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Other Long-term Debt, Noncurrent </link:label>

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<link:label id="lab_us-gaap_CapitalLeaseObligationsNoncurrent_4CC5A4DA66D790AE3893F57CF7287750_terseLabel_en-US" xlink:label="lab_us-gaap_CapitalLeaseObligationsNoncurrent_4CC5A4DA66D790AE3893F57CF7287750" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Capital lease obligations </link:label>

<link:label id="lab_us-gaap_CapitalLeaseObligationsNoncurrent_4CC5A4DA66D790AE3893F57CF7287750_label_en-US" xlink:label="lab_us-gaap_CapitalLeaseObligationsNoncurrent_4CC5A4DA66D790AE3893F57CF7287750" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Capital Lease Obligations, Noncurrent </link:label>

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<link:label id="lab_us-gaap_RevolvingCreditFacilityMember_3D0E7A8D1B60FB1D528CE9A82C6DC173_terseLabel_en-US" xlink:label="lab_us-gaap_RevolvingCreditFacilityMember_3D0E7A8D1B60FB1D528CE9A82C6DC173" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Revolving Credit Facility </link:label>

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<link:label id="lab_sfly_BaseRateLoanMember_4D26A9F62E396D1B797FE9A82C6D8480_terseLabel_en-US" xlink:label="lab_sfly_BaseRateLoanMember_4D26A9F62E396D1B797FE9A82C6D8480" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Base Rate Loan </link:label>

<link:label id="lab_sfly_BaseRateLoanMember_4D26A9F62E396D1B797FE9A82C6D8480_label_en-US" xlink:label="lab_sfly_BaseRateLoanMember_4D26A9F62E396D1B797FE9A82C6D8480" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Base Rate Loan [Member] </link:label>

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<link:loc xlink:href="sfly-20150630.xsd#sfly_BaseRateLoanMember" xlink:label="loc_sfly_BaseRateLoanMember_4D26A9F62E396D1B797FE9A82C6D8480" xlink:type="locator"/>

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<link:label id="lab_sfly_AdjustedLiboLoanMember_A28FAC63C2F346A6473EE9A82C6DA9EC_terseLabel_en-US" xlink:label="lab_sfly_AdjustedLiboLoanMember_A28FAC63C2F346A6473EE9A82C6DA9EC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Adjusted LIBO Loan </link:label>

<link:label id="lab_sfly_AdjustedLiboLoanMember_A28FAC63C2F346A6473EE9A82C6DA9EC_label_en-US" xlink:label="lab_sfly_AdjustedLiboLoanMember_A28FAC63C2F346A6473EE9A82C6DA9EC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Adjusted LIBO Loan [Member] </link:label>

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<link:label id="lab_us-gaap_LineOfCreditMember_1B02584A9C3325DF53ACE9A82C738586_terseLabel_en-US" xlink:label="lab_us-gaap_LineOfCreditMember_1B02584A9C3325DF53ACE9A82C738586" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Line of Credit </link:label>

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<link:label id="lab_sfly_AdjustedLiboRateMember_D299DB65A75C1CA08298E9A82C736AF3_terseLabel_en-US" xlink:label="lab_sfly_AdjustedLiboRateMember_D299DB65A75C1CA08298E9A82C736AF3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Adjusted LIBO Rate </link:label>

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<link:label id="lab_us-gaap_RangeMember_F4EAC92CFF1F4E44A1FEE9A82C75FBA3_label_en-US" xlink:label="lab_us-gaap_RangeMember_F4EAC92CFF1F4E44A1FEE9A82C75FBA3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Range [Domain] </link:label>

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<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RangeMember_F4EAC92CFF1F4E44A1FEE9A82C75FBA3" xlink:to="lab_us-gaap_RangeMember_F4EAC92CFF1F4E44A1FEE9A82C75FBA3" xlink:type="arc"/>

<link:label id="lab_us-gaap_MinimumMember_D5B23963B52C3E39DC90E9A82C75F020_terseLabel_en-US" xlink:label="lab_us-gaap_MinimumMember_D5B23963B52C3E39DC90E9A82C75F020" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Minimum </link:label>

<link:label id="lab_us-gaap_MinimumMember_D5B23963B52C3E39DC90E9A82C75F020_label_en-US" xlink:label="lab_us-gaap_MinimumMember_D5B23963B52C3E39DC90E9A82C75F020" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Minimum [Member] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_MinimumMember" xlink:label="loc_us-gaap_MinimumMember_D5B23963B52C3E39DC90E9A82C75F020" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MinimumMember_D5B23963B52C3E39DC90E9A82C75F020" xlink:to="lab_us-gaap_MinimumMember_D5B23963B52C3E39DC90E9A82C75F020" xlink:type="arc"/>

<link:label id="lab_us-gaap_MaximumMember_6D93B53C09093E011E49E9A82C754187_terseLabel_en-US" xlink:label="lab_us-gaap_MaximumMember_6D93B53C09093E011E49E9A82C754187" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Maximum </link:label>

<link:label id="lab_us-gaap_MaximumMember_6D93B53C09093E011E49E9A82C754187_label_en-US" xlink:label="lab_us-gaap_MaximumMember_6D93B53C09093E011E49E9A82C754187" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Maximum [Member] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_MaximumMember" xlink:label="loc_us-gaap_MaximumMember_6D93B53C09093E011E49E9A82C754187" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MaximumMember_6D93B53C09093E011E49E9A82C754187" xlink:to="lab_us-gaap_MaximumMember_6D93B53C09093E011E49E9A82C754187" xlink:type="arc"/>

<link:label id="lab_sfly_CommitmentsAndContingenciesLineItems_C24EE854E11F013D1BCEE9A82C7532FB_terseLabel_en-US" xlink:label="lab_sfly_CommitmentsAndContingenciesLineItems_C24EE854E11F013D1BCEE9A82C7532FB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Commitments and Contingencies </link:label>

<link:label id="lab_sfly_CommitmentsAndContingenciesLineItems_C24EE854E11F013D1BCEE9A82C7532FB_label_en-US" xlink:label="lab_sfly_CommitmentsAndContingenciesLineItems_C24EE854E11F013D1BCEE9A82C7532FB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Commitments and Contingencies [Line Items] </link:label>

<link:label id="lab_sfly_CommitmentsAndContingenciesLineItems_C24EE854E11F013D1BCEE9A82C7532FB_documentation_en-US" xlink:label="lab_sfly_CommitmentsAndContingenciesLineItems_C24EE854E11F013D1BCEE9A82C7532FB" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Commitments and Contingencies [Line Items] </link:label>

<link:loc xlink:href="sfly-20150630.xsd#sfly_CommitmentsAndContingenciesLineItems" xlink:label="loc_sfly_CommitmentsAndContingenciesLineItems_C24EE854E11F013D1BCEE9A82C7532FB" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_sfly_CommitmentsAndContingenciesLineItems_C24EE854E11F013D1BCEE9A82C7532FB" xlink:to="lab_sfly_CommitmentsAndContingenciesLineItems_C24EE854E11F013D1BCEE9A82C7532FB" xlink:type="arc"/>

<link:label id="lab_us-gaap_LineOfCreditFacilityAbstract_30966EEC3D5E8224B15DE9A82C76CB14_terseLabel_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityAbstract_30966EEC3D5E8224B15DE9A82C76CB14" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Line of Credit Facility </link:label>

<link:label id="lab_us-gaap_LineOfCreditFacilityAbstract_30966EEC3D5E8224B15DE9A82C76CB14_label_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityAbstract_30966EEC3D5E8224B15DE9A82C76CB14" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Line of Credit Facility [Abstract] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_LineOfCreditFacilityAbstract" xlink:label="loc_us-gaap_LineOfCreditFacilityAbstract_30966EEC3D5E8224B15DE9A82C76CB14" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LineOfCreditFacilityAbstract_30966EEC3D5E8224B15DE9A82C76CB14" xlink:to="lab_us-gaap_LineOfCreditFacilityAbstract_30966EEC3D5E8224B15DE9A82C76CB14" xlink:type="arc"/>

<link:label id="lab_sfly_LineofCreditAgreementTerm_E541E5411030CA790F77E9A82C76B943_terseLabel_en-US" xlink:label="lab_sfly_LineofCreditAgreementTerm_E541E5411030CA790F77E9A82C76B943" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Credit Agreement Term </link:label>

<link:label id="lab_sfly_LineofCreditAgreementTerm_E541E5411030CA790F77E9A82C76B943_label_en-US" xlink:label="lab_sfly_LineofCreditAgreementTerm_E541E5411030CA790F77E9A82C76B943" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Line of Credit Agreement Term </link:label>

<link:label id="lab_sfly_LineofCreditAgreementTerm_E541E5411030CA790F77E9A82C76B943_documentation_en-US" xlink:label="lab_sfly_LineofCreditAgreementTerm_E541E5411030CA790F77E9A82C76B943" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> The total period of time for a line of credit agreement. </link:label>

<link:loc xlink:href="sfly-20150630.xsd#sfly_LineofCreditAgreementTerm" xlink:label="loc_sfly_LineofCreditAgreementTerm_E541E5411030CA790F77E9A82C76B943" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_sfly_LineofCreditAgreementTerm_E541E5411030CA790F77E9A82C76B943" xlink:to="lab_sfly_LineofCreditAgreementTerm_E541E5411030CA790F77E9A82C76B943" xlink:type="arc"/>

<link:label id="lab_sfly_LineofCreditFacilityOriginalBorrowingCapacity_AF8DB22808D1F6AF5E66E9A82C761C5A_terseLabel_en-US" xlink:label="lab_sfly_LineofCreditFacilityOriginalBorrowingCapacity_AF8DB22808D1F6AF5E66E9A82C761C5A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Senior secured revolving credit facility </link:label>

<link:label id="lab_sfly_LineofCreditFacilityOriginalBorrowingCapacity_AF8DB22808D1F6AF5E66E9A82C761C5A_label_en-US" xlink:label="lab_sfly_LineofCreditFacilityOriginalBorrowingCapacity_AF8DB22808D1F6AF5E66E9A82C761C5A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Line of Credit Facility, Original Borrowing Capacity </link:label>

<link:label id="lab_sfly_LineofCreditFacilityOriginalBorrowingCapacity_AF8DB22808D1F6AF5E66E9A82C761C5A_documentation_en-US" xlink:label="lab_sfly_LineofCreditFacilityOriginalBorrowingCapacity_AF8DB22808D1F6AF5E66E9A82C761C5A" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Line of Credit Facility, Original Borrowing Capacity </link:label>

<link:loc xlink:href="sfly-20150630.xsd#sfly_LineofCreditFacilityOriginalBorrowingCapacity" xlink:label="loc_sfly_LineofCreditFacilityOriginalBorrowingCapacity_AF8DB22808D1F6AF5E66E9A82C761C5A" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_sfly_LineofCreditFacilityOriginalBorrowingCapacity_AF8DB22808D1F6AF5E66E9A82C761C5A" xlink:to="lab_sfly_LineofCreditFacilityOriginalBorrowingCapacity_AF8DB22808D1F6AF5E66E9A82C761C5A" xlink:type="arc"/>

<link:label id="lab_sfly_LineOfCreditFacilityAdditionalBorrowingCapacity_72F59FD1F0714168C000E9A82C7652A8_terseLabel_en-US" xlink:label="lab_sfly_LineOfCreditFacilityAdditionalBorrowingCapacity_72F59FD1F0714168C000E9A82C7652A8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Increase in credit facility, maximum </link:label>

<link:label id="lab_sfly_LineOfCreditFacilityAdditionalBorrowingCapacity_72F59FD1F0714168C000E9A82C7652A8_label_en-US" xlink:label="lab_sfly_LineOfCreditFacilityAdditionalBorrowingCapacity_72F59FD1F0714168C000E9A82C7652A8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Line of Credit Facility Additional Borrowing Capacity </link:label>

<link:label id="lab_sfly_LineOfCreditFacilityAdditionalBorrowingCapacity_72F59FD1F0714168C000E9A82C7652A8_documentation_en-US" xlink:label="lab_sfly_LineOfCreditFacilityAdditionalBorrowingCapacity_72F59FD1F0714168C000E9A82C7652A8" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Additional borrowing capacity amount available subject to certain conditions that can be used as a part of the line of credit facility. </link:label>

<link:loc xlink:href="sfly-20150630.xsd#sfly_LineOfCreditFacilityAdditionalBorrowingCapacity" xlink:label="loc_sfly_LineOfCreditFacilityAdditionalBorrowingCapacity_72F59FD1F0714168C000E9A82C7652A8" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_sfly_LineOfCreditFacilityAdditionalBorrowingCapacity_72F59FD1F0714168C000E9A82C7652A8" xlink:to="lab_sfly_LineOfCreditFacilityAdditionalBorrowingCapacity_72F59FD1F0714168C000E9A82C7652A8" xlink:type="arc"/>

<link:label id="lab_us-gaap_LineOfCreditFacilityCurrentBorrowingCapacity_A1AEE84787D43BEB76A3E9A82C763389_terseLabel_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityCurrentBorrowingCapacity_A1AEE84787D43BEB76A3E9A82C763389" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Revised senior secured revolving credit facility </link:label>

<link:label id="lab_us-gaap_LineOfCreditFacilityCurrentBorrowingCapacity_A1AEE84787D43BEB76A3E9A82C763389_label_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityCurrentBorrowingCapacity_A1AEE84787D43BEB76A3E9A82C763389" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Line of Credit Facility, Current Borrowing Capacity </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_LineOfCreditFacilityCurrentBorrowingCapacity" xlink:label="loc_us-gaap_LineOfCreditFacilityCurrentBorrowingCapacity_A1AEE84787D43BEB76A3E9A82C763389" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LineOfCreditFacilityCurrentBorrowingCapacity_A1AEE84787D43BEB76A3E9A82C763389" xlink:to="lab_us-gaap_LineOfCreditFacilityCurrentBorrowingCapacity_A1AEE84787D43BEB76A3E9A82C763389" xlink:type="arc"/>

<link:label id="lab_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_9F65DC1174E0D42F9052E9A82C7773EC_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_9F65DC1174E0D42F9052E9A82C7773EC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Debt Instrument </link:label>

<link:label id="lab_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_9F65DC1174E0D42F9052E9A82C7773EC_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_9F65DC1174E0D42F9052E9A82C7773EC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Debt Instrument, Basis Spread on Variable Rate </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DebtInstrumentBasisSpreadOnVariableRate1" xlink:label="loc_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_9F65DC1174E0D42F9052E9A82C7773EC" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_9F65DC1174E0D42F9052E9A82C7773EC" xlink:to="lab_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_9F65DC1174E0D42F9052E9A82C7773EC" xlink:type="arc"/>

<link:label id="lab_sfly_DebtInstrumentDebtDefaultThresholdRatioOfTotalIndebtednessToEbitda_1BB629DB519D3560CEC6E9A82C778864_terseLabel_en-US" xlink:label="lab_sfly_DebtInstrumentDebtDefaultThresholdRatioOfTotalIndebtednessToEbitda_1BB629DB519D3560CEC6E9A82C778864" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Maximum ratio of consolidated total indebtedness to EBITDA allowed to prevent default </link:label>

<link:label id="lab_sfly_DebtInstrumentDebtDefaultThresholdRatioOfTotalIndebtednessToEbitda_1BB629DB519D3560CEC6E9A82C778864_label_en-US" xlink:label="lab_sfly_DebtInstrumentDebtDefaultThresholdRatioOfTotalIndebtednessToEbitda_1BB629DB519D3560CEC6E9A82C778864" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Debt Instrument, Debt Default Threshold, Ratio of Total Indebtedness To EBITDA </link:label>

<link:label id="lab_sfly_DebtInstrumentDebtDefaultThresholdRatioOfTotalIndebtednessToEbitda_1BB629DB519D3560CEC6E9A82C778864_documentation_en-US" xlink:label="lab_sfly_DebtInstrumentDebtDefaultThresholdRatioOfTotalIndebtednessToEbitda_1BB629DB519D3560CEC6E9A82C778864" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Debt Instrument, Debt Default Threshold, Ratio of Total Indebtedness To EBITDA </link:label>

<link:loc xlink:href="sfly-20150630.xsd#sfly_DebtInstrumentDebtDefaultThresholdRatioOfTotalIndebtednessToEbitda" xlink:label="loc_sfly_DebtInstrumentDebtDefaultThresholdRatioOfTotalIndebtednessToEbitda_1BB629DB519D3560CEC6E9A82C778864" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_sfly_DebtInstrumentDebtDefaultThresholdRatioOfTotalIndebtednessToEbitda_1BB629DB519D3560CEC6E9A82C778864" xlink:to="lab_sfly_DebtInstrumentDebtDefaultThresholdRatioOfTotalIndebtednessToEbitda_1BB629DB519D3560CEC6E9A82C778864" xlink:type="arc"/>

<link:label id="lab_sfly_DebtInstrumentDebtDefaultThresholdRatioOfSeniorSecuredIndebtednessToEBITDA_562907D1B6730E5BF0D2E9A82C77E19B_terseLabel_en-US" xlink:label="lab_sfly_DebtInstrumentDebtDefaultThresholdRatioOfSeniorSecuredIndebtednessToEBITDA_562907D1B6730E5BF0D2E9A82C77E19B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Maximum ratio of consolidated senior secured indebtedness to EBITDA allowed to prevent default </link:label>

<link:label id="lab_sfly_DebtInstrumentDebtDefaultThresholdRatioOfSeniorSecuredIndebtednessToEBITDA_562907D1B6730E5BF0D2E9A82C77E19B_label_en-US" xlink:label="lab_sfly_DebtInstrumentDebtDefaultThresholdRatioOfSeniorSecuredIndebtednessToEBITDA_562907D1B6730E5BF0D2E9A82C77E19B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Debt Instrument, Debt Default Threshold, Ratio Of Senior Secured Indebtedness To EBITDA </link:label>

<link:label id="lab_sfly_DebtInstrumentDebtDefaultThresholdRatioOfSeniorSecuredIndebtednessToEBITDA_562907D1B6730E5BF0D2E9A82C77E19B_documentation_en-US" xlink:label="lab_sfly_DebtInstrumentDebtDefaultThresholdRatioOfSeniorSecuredIndebtednessToEBITDA_562907D1B6730E5BF0D2E9A82C77E19B" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Debt Instrument, Debt Default Threshold, Ratio Of Senior Secured Indebtedness To EBITDA </link:label>

<link:loc xlink:href="sfly-20150630.xsd#sfly_DebtInstrumentDebtDefaultThresholdRatioOfSeniorSecuredIndebtednessToEBITDA" xlink:label="loc_sfly_DebtInstrumentDebtDefaultThresholdRatioOfSeniorSecuredIndebtednessToEBITDA_562907D1B6730E5BF0D2E9A82C77E19B" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_sfly_DebtInstrumentDebtDefaultThresholdRatioOfSeniorSecuredIndebtednessToEBITDA_562907D1B6730E5BF0D2E9A82C77E19B" xlink:to="lab_sfly_DebtInstrumentDebtDefaultThresholdRatioOfSeniorSecuredIndebtednessToEBITDA_562907D1B6730E5BF0D2E9A82C77E19B" xlink:type="arc"/>

<link:label id="lab_sfly_DebtInstrumentDebtDefaultThresholdRatioOfEbitdaToInterestRentExpenseAndLongTermDebtPrincipalPayments_19841F50CCDF859FEBD3E9A82C77EA59_terseLabel_en-US" xlink:label="lab_sfly_DebtInstrumentDebtDefaultThresholdRatioOfEbitdaToInterestRentExpenseAndLongTermDebtPrincipalPayments_19841F50CCDF859FEBD3E9A82C77EA59" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Minimum ratio of consolidated senior secured consolidated indebtedness to EBITDA allowed to prevent default </link:label>

<link:label id="lab_sfly_DebtInstrumentDebtDefaultThresholdRatioOfEbitdaToInterestRentExpenseAndLongTermDebtPrincipalPayments_19841F50CCDF859FEBD3E9A82C77EA59_label_en-US" xlink:label="lab_sfly_DebtInstrumentDebtDefaultThresholdRatioOfEbitdaToInterestRentExpenseAndLongTermDebtPrincipalPayments_19841F50CCDF859FEBD3E9A82C77EA59" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Debt Instrument, Debt Default Threshold, Ratio Of EBITDA To Interest, Rent Expense, And Long-Term Debt Principal Payments </link:label>

<link:label id="lab_sfly_DebtInstrumentDebtDefaultThresholdRatioOfEbitdaToInterestRentExpenseAndLongTermDebtPrincipalPayments_19841F50CCDF859FEBD3E9A82C77EA59_documentation_en-US" xlink:label="lab_sfly_DebtInstrumentDebtDefaultThresholdRatioOfEbitdaToInterestRentExpenseAndLongTermDebtPrincipalPayments_19841F50CCDF859FEBD3E9A82C77EA59" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Debt Instrument, Debt Default Threshold, Ratio Of EBITDA To Interest, Rent Expense, And Long-Term Debt Principal Payments </link:label>

<link:loc xlink:href="sfly-20150630.xsd#sfly_DebtInstrumentDebtDefaultThresholdRatioOfEbitdaToInterestRentExpenseAndLongTermDebtPrincipalPayments" xlink:label="loc_sfly_DebtInstrumentDebtDefaultThresholdRatioOfEbitdaToInterestRentExpenseAndLongTermDebtPrincipalPayments_19841F50CCDF859FEBD3E9A82C77EA59" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_sfly_DebtInstrumentDebtDefaultThresholdRatioOfEbitdaToInterestRentExpenseAndLongTermDebtPrincipalPayments_19841F50CCDF859FEBD3E9A82C77EA59" xlink:to="lab_sfly_DebtInstrumentDebtDefaultThresholdRatioOfEbitdaToInterestRentExpenseAndLongTermDebtPrincipalPayments_19841F50CCDF859FEBD3E9A82C77EA59" xlink:type="arc"/>

<link:label id="lab_us-gaap_SegmentReportingAbstract_C09A9B4751769B5744AAE9A82B517267_label_en-US" xlink:label="lab_us-gaap_SegmentReportingAbstract_C09A9B4751769B5744AAE9A82B517267" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Segment Reporting [Abstract] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_SegmentReportingAbstract" xlink:label="loc_us-gaap_SegmentReportingAbstract_C09A9B4751769B5744AAE9A82B517267" xlink:type="locator"/>

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<link:label id="lab_us-gaap_FairValueOfFinancialInstrumentsPolicy_57E571E33594FC6711FAFBC2ABCB31B1_label_en-US" xlink:label="lab_us-gaap_FairValueOfFinancialInstrumentsPolicy_57E571E33594FC6711FAFBC2ABCB31B1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Fair Value of Financial Instruments, Policy [Policy Text Block] </link:label>

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<link:label id="lab_us-gaap_InvestmentPolicyTextBlock_8C40C80D45563E0C94A6FBC2ABCB4709_terseLabel_en-US" xlink:label="lab_us-gaap_InvestmentPolicyTextBlock_8C40C80D45563E0C94A6FBC2ABCB4709" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Investments </link:label>

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<link:label id="lab_us-gaap_ScheduleOfNewAccountingPronouncementsAndChangesInAccountingPrinciplesTextBlock_361C5569B546B436BE5DFBC2ABCCEC7C_verboseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfNewAccountingPronouncementsAndChangesInAccountingPrinciplesTextBlock_361C5569B546B436BE5DFBC2ABCCEC7C" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Recent Accounting Pronouncements </link:label>

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<link:label id="lab_us-gaap_ScheduleOfRestructuringAndRelatedCostsTextBlock_441B00129357A35A2E3EE9A82B889FD6_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfRestructuringAndRelatedCostsTextBlock_441B00129357A35A2E3EE9A82B889FD6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Restructuring and Related Costs </link:label>

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<link:label id="lab_us-gaap_StatementOfCashFlowsAbstract_578CD3C31AEBC4DF3DC3FBC2AC0BBF4F_label_en-US" xlink:label="lab_us-gaap_StatementOfCashFlowsAbstract_578CD3C31AEBC4DF3DC3FBC2AC0BBF4F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Statement of Cash Flows [Abstract] </link:label>

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<link:label id="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_5BB2935819B3F811B62FFBC2AC0B34EC_terseLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_5BB2935819B3F811B62FFBC2AC0B34EC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Cash flows from operating activities: </link:label>

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<link:label id="lab_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_76DB2D3820AAEBA16AE5FBC2AC0C1D01_terseLabel_en-US" xlink:label="lab_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_76DB2D3820AAEBA16AE5FBC2AC0C1D01" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Adjustments to reconcile net loss to net cash used in operating activities: </link:label>

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<link:label id="lab_us-gaap_AmortizationOfFinancingCostsAndDiscounts_D3F800A72BCA77AC091EFBC2AC0DCDA5_terseLabel_en-US" xlink:label="lab_us-gaap_AmortizationOfFinancingCostsAndDiscounts_D3F800A72BCA77AC091EFBC2AC0DCDA5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Amortization of debt discount and debt issuance costs </link:label>

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<link:label id="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_86D8A6E0A3AF130A1A79FBC2AC14FBFA_totalLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_86D8A6E0A3AF130A1A79FBC2AC14FBFA" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US"> Net cash used in operating activities </link:label>

<link:label id="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_86D8A6E0A3AF130A1A79FBC2AC14FBFA_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_86D8A6E0A3AF130A1A79FBC2AC14FBFA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Net Cash Provided by (Used in) Operating Activities </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_NetCashProvidedByUsedInOperatingActivities" xlink:label="loc_us-gaap_NetCashProvidedByUsedInOperatingActivities_86D8A6E0A3AF130A1A79FBC2AC14FBFA" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInOperatingActivities_86D8A6E0A3AF130A1A79FBC2AC14FBFA" xlink:to="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_86D8A6E0A3AF130A1A79FBC2AC14FBFA" xlink:type="arc"/>

<link:label id="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_732D2A83427DE4D299ADFBC2AC146999_terseLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_732D2A83427DE4D299ADFBC2AC146999" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Cash flows from investing activities: </link:label>

<link:label id="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_732D2A83427DE4D299ADFBC2AC146999_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_732D2A83427DE4D299ADFBC2AC146999" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Net Cash Provided by (Used in) Investing Activities [Abstract] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract" xlink:label="loc_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_732D2A83427DE4D299ADFBC2AC146999" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_732D2A83427DE4D299ADFBC2AC146999" xlink:to="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_732D2A83427DE4D299ADFBC2AC146999" xlink:type="arc"/>

<link:label id="lab_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_678B2AC7C2B6E429D448FBC2AC14A13A_negatedLabel_en-US" xlink:label="lab_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_678B2AC7C2B6E429D448FBC2AC14A13A" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US"> Purchases of property and equipment </link:label>

<link:label id="lab_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_678B2AC7C2B6E429D448FBC2AC14A13A_label_en-US" xlink:label="lab_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_678B2AC7C2B6E429D448FBC2AC14A13A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Payments to Acquire Property, Plant, and Equipment </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_PaymentsToAcquirePropertyPlantAndEquipment" xlink:label="loc_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_678B2AC7C2B6E429D448FBC2AC14A13A" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_678B2AC7C2B6E429D448FBC2AC14A13A" xlink:to="lab_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_678B2AC7C2B6E429D448FBC2AC14A13A" xlink:type="arc"/>

<link:label id="lab_us-gaap_PaymentsToAcquireSoftware_ED56DE66BD0342E1179BFBC2AC146132_negatedLabel_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireSoftware_ED56DE66BD0342E1179BFBC2AC146132" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US"> Capitalization of software and website development costs </link:label>

<link:label id="lab_us-gaap_PaymentsToAcquireSoftware_ED56DE66BD0342E1179BFBC2AC146132_label_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireSoftware_ED56DE66BD0342E1179BFBC2AC146132" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Payments to Acquire Software </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_PaymentsToAcquireSoftware" xlink:label="loc_us-gaap_PaymentsToAcquireSoftware_ED56DE66BD0342E1179BFBC2AC146132" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsToAcquireSoftware_ED56DE66BD0342E1179BFBC2AC146132" xlink:to="lab_us-gaap_PaymentsToAcquireSoftware_ED56DE66BD0342E1179BFBC2AC146132" xlink:type="arc"/>

<link:label id="lab_us-gaap_PaymentsToAcquireInvestments_98A6BCDAFF861A8CA9D9FBC2AC147660_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireInvestments_98A6BCDAFF861A8CA9D9FBC2AC147660" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US"> Purchases of investments </link:label>

<link:label id="lab_us-gaap_PaymentsToAcquireInvestments_98A6BCDAFF861A8CA9D9FBC2AC147660_label_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireInvestments_98A6BCDAFF861A8CA9D9FBC2AC147660" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Payments to Acquire Investments </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_PaymentsToAcquireInvestments" xlink:label="loc_us-gaap_PaymentsToAcquireInvestments_98A6BCDAFF861A8CA9D9FBC2AC147660" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsToAcquireInvestments_98A6BCDAFF861A8CA9D9FBC2AC147660" xlink:to="lab_us-gaap_PaymentsToAcquireInvestments_98A6BCDAFF861A8CA9D9FBC2AC147660" xlink:type="arc"/>

<link:label id="lab_us-gaap_ProceedsFromSaleMaturityAndCollectionsOfInvestments_8A275778FF0BA0020A71FBC2AC151854_terseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromSaleMaturityAndCollectionsOfInvestments_8A275778FF0BA0020A71FBC2AC151854" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Maturities and sales of investments </link:label>

<link:label id="lab_us-gaap_ProceedsFromSaleMaturityAndCollectionsOfInvestments_8A275778FF0BA0020A71FBC2AC151854_label_en-US" xlink:label="lab_us-gaap_ProceedsFromSaleMaturityAndCollectionsOfInvestments_8A275778FF0BA0020A71FBC2AC151854" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Proceeds from Sale, Maturity and Collection of Investments </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ProceedsFromSaleMaturityAndCollectionsOfInvestments" xlink:label="loc_us-gaap_ProceedsFromSaleMaturityAndCollectionsOfInvestments_8A275778FF0BA0020A71FBC2AC151854" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProceedsFromSaleMaturityAndCollectionsOfInvestments_8A275778FF0BA0020A71FBC2AC151854" xlink:to="lab_us-gaap_ProceedsFromSaleMaturityAndCollectionsOfInvestments_8A275778FF0BA0020A71FBC2AC151854" xlink:type="arc"/>

<link:label id="lab_us-gaap_ProceedsFromSaleOfPropertyPlantAndEquipment_2C9B2DC7ECED8C72F531FBC2AC15BA94_terseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromSaleOfPropertyPlantAndEquipment_2C9B2DC7ECED8C72F531FBC2AC15BA94" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Proceeds from sale of property and equipment and rental assets </link:label>

<link:label id="lab_us-gaap_ProceedsFromSaleOfPropertyPlantAndEquipment_2C9B2DC7ECED8C72F531FBC2AC15BA94_label_en-US" xlink:label="lab_us-gaap_ProceedsFromSaleOfPropertyPlantAndEquipment_2C9B2DC7ECED8C72F531FBC2AC15BA94" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Proceeds from Sale of Property, Plant, and Equipment </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ProceedsFromSaleOfPropertyPlantAndEquipment" xlink:label="loc_us-gaap_ProceedsFromSaleOfPropertyPlantAndEquipment_2C9B2DC7ECED8C72F531FBC2AC15BA94" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProceedsFromSaleOfPropertyPlantAndEquipment_2C9B2DC7ECED8C72F531FBC2AC15BA94" xlink:to="lab_us-gaap_ProceedsFromSaleOfPropertyPlantAndEquipment_2C9B2DC7ECED8C72F531FBC2AC15BA94" xlink:type="arc"/>

<link:label id="lab_us-gaap_NetCashProvidedByUsedInInvestingActivities_C66076048C2EF826007DFBC2AC15981B_totalLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInInvestingActivities_C66076048C2EF826007DFBC2AC15981B" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US"> Net cash used in investing activities </link:label>

<link:label id="lab_us-gaap_NetCashProvidedByUsedInInvestingActivities_C66076048C2EF826007DFBC2AC15981B_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInInvestingActivities_C66076048C2EF826007DFBC2AC15981B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Net Cash Provided by (Used in) Investing Activities </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_NetCashProvidedByUsedInInvestingActivities" xlink:label="loc_us-gaap_NetCashProvidedByUsedInInvestingActivities_C66076048C2EF826007DFBC2AC15981B" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInInvestingActivities_C66076048C2EF826007DFBC2AC15981B" xlink:to="lab_us-gaap_NetCashProvidedByUsedInInvestingActivities_C66076048C2EF826007DFBC2AC15981B" xlink:type="arc"/>

<link:label id="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_3020D941A9B92E27A810FBC2AC157283_terseLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_3020D941A9B92E27A810FBC2AC157283" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Cash flows from financing activities: </link:label>

<link:label id="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_3020D941A9B92E27A810FBC2AC157283_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_3020D941A9B92E27A810FBC2AC157283" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Net Cash Provided by (Used in) Financing Activities [Abstract] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract" xlink:label="loc_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_3020D941A9B92E27A810FBC2AC157283" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_3020D941A9B92E27A810FBC2AC157283" xlink:to="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_3020D941A9B92E27A810FBC2AC157283" xlink:type="arc"/>

<link:label id="lab_us-gaap_ProceedsFromStockOptionsExercised_422073323547FC1818E2FBC2AC15D887_verboseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromStockOptionsExercised_422073323547FC1818E2FBC2AC15D887" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Proceeds from issuance of common stock upon exercise of stock options </link:label>

<link:label id="lab_us-gaap_ProceedsFromStockOptionsExercised_422073323547FC1818E2FBC2AC15D887_label_en-US" xlink:label="lab_us-gaap_ProceedsFromStockOptionsExercised_422073323547FC1818E2FBC2AC15D887" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Proceeds from Stock Options Exercised </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ProceedsFromStockOptionsExercised" xlink:label="loc_us-gaap_ProceedsFromStockOptionsExercised_422073323547FC1818E2FBC2AC15D887" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProceedsFromStockOptionsExercised_422073323547FC1818E2FBC2AC15D887" xlink:to="lab_us-gaap_ProceedsFromStockOptionsExercised_422073323547FC1818E2FBC2AC15D887" xlink:type="arc"/>

<link:label id="lab_us-gaap_PaymentsForRepurchaseOfCommonStock_CC48602AB62B98B437D7FBC2AC155676_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_PaymentsForRepurchaseOfCommonStock_CC48602AB62B98B437D7FBC2AC155676" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US"> Repurchases of common stock </link:label>

<link:label id="lab_us-gaap_PaymentsForRepurchaseOfCommonStock_CC48602AB62B98B437D7FBC2AC155676_label_en-US" xlink:label="lab_us-gaap_PaymentsForRepurchaseOfCommonStock_CC48602AB62B98B437D7FBC2AC155676" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Payments for Repurchase of Common Stock </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_PaymentsForRepurchaseOfCommonStock" xlink:label="loc_us-gaap_PaymentsForRepurchaseOfCommonStock_CC48602AB62B98B437D7FBC2AC155676" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsForRepurchaseOfCommonStock_CC48602AB62B98B437D7FBC2AC155676" xlink:to="lab_us-gaap_PaymentsForRepurchaseOfCommonStock_CC48602AB62B98B437D7FBC2AC155676" xlink:type="arc"/>

<link:label id="lab_sfly_PrepaymentofAcceleratedShareRepurchase_0DB0DB54E926FBED2CDEFBC2AC15F015_negatedTerseLabel_en-US" xlink:label="lab_sfly_PrepaymentofAcceleratedShareRepurchase_0DB0DB54E926FBED2CDEFBC2AC15F015" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US"> Prepayment of accelerated share repurchase </link:label>

<link:loc xlink:href="sfly-20150630.xsd#sfly_PrepaymentofAcceleratedShareRepurchase" xlink:label="loc_sfly_PrepaymentofAcceleratedShareRepurchase_0DB0DB54E926FBED2CDEFBC2AC15F015" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_sfly_PrepaymentofAcceleratedShareRepurchase_0DB0DB54E926FBED2CDEFBC2AC15F015" xlink:to="lab_sfly_PrepaymentofAcceleratedShareRepurchase_0DB0DB54E926FBED2CDEFBC2AC15F015" xlink:type="arc"/>

<link:label id="lab_us-gaap_ExcessTaxBenefitFromShareBasedCompensationFinancingActivities_1845DB81BBDFAFBB518EFBC2AC161416_terseLabel_en-US" xlink:label="lab_us-gaap_ExcessTaxBenefitFromShareBasedCompensationFinancingActivities_1845DB81BBDFAFBB518EFBC2AC161416" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Excess tax benefits from stock-based compensation </link:label>

<link:label id="lab_us-gaap_ExcessTaxBenefitFromShareBasedCompensationFinancingActivities_1845DB81BBDFAFBB518EFBC2AC161416_label_en-US" xlink:label="lab_us-gaap_ExcessTaxBenefitFromShareBasedCompensationFinancingActivities_1845DB81BBDFAFBB518EFBC2AC161416" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Excess Tax Benefit from Share-based Compensation, Financing Activities </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ExcessTaxBenefitFromShareBasedCompensationFinancingActivities" xlink:label="loc_us-gaap_ExcessTaxBenefitFromShareBasedCompensationFinancingActivities_1845DB81BBDFAFBB518EFBC2AC161416" xlink:type="locator"/>

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<link:label id="lab_us-gaap_RepaymentsOfLongTermCapitalLeaseObligations_04F37352D3D40248F8BBFBC2AC160F63_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_RepaymentsOfLongTermCapitalLeaseObligations_04F37352D3D40248F8BBFBC2AC160F63" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US"> Principal payments of capital lease and financing obligations </link:label>

<link:label id="lab_us-gaap_RepaymentsOfLongTermCapitalLeaseObligations_04F37352D3D40248F8BBFBC2AC160F63_label_en-US" xlink:label="lab_us-gaap_RepaymentsOfLongTermCapitalLeaseObligations_04F37352D3D40248F8BBFBC2AC160F63" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Repayments of Long-term Capital Lease Obligations </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_RepaymentsOfLongTermCapitalLeaseObligations" xlink:label="loc_us-gaap_RepaymentsOfLongTermCapitalLeaseObligations_04F37352D3D40248F8BBFBC2AC160F63" xlink:type="locator"/>

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<link:label id="lab_us-gaap_NetCashProvidedByUsedInFinancingActivities_1CF13296780ACD6A7EAAFBC2AC16DF7C_totalLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInFinancingActivities_1CF13296780ACD6A7EAAFBC2AC16DF7C" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US"> Net cash used in financing activities </link:label>

<link:label id="lab_us-gaap_NetCashProvidedByUsedInFinancingActivities_1CF13296780ACD6A7EAAFBC2AC16DF7C_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInFinancingActivities_1CF13296780ACD6A7EAAFBC2AC16DF7C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Net Cash Provided by (Used in) Financing Activities </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_NetCashProvidedByUsedInFinancingActivities" xlink:label="loc_us-gaap_NetCashProvidedByUsedInFinancingActivities_1CF13296780ACD6A7EAAFBC2AC16DF7C" xlink:type="locator"/>

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<link:label id="lab_us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_B2E9708329E8D6E504AEFBC2AC168191_totalLabel_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_B2E9708329E8D6E504AEFBC2AC168191" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US"> Net decrease in cash and cash equivalents </link:label>

<link:label id="lab_us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_B2E9708329E8D6E504AEFBC2AC168191_label_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_B2E9708329E8D6E504AEFBC2AC168191" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Cash and Cash Equivalents, Period Increase (Decrease) </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease" xlink:label="loc_us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_B2E9708329E8D6E504AEFBC2AC168191" xlink:type="locator"/>

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<link:label id="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_C99FEA98FFD208F15232FBC2AC1620C0_periodStartLabel_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_C99FEA98FFD208F15232FBC2AC1620C0" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US"> Cash and cash equivalents, beginning of period </link:label>

<link:label id="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_C99FEA98FFD208F15232FBC2AC1620C0_label_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_C99FEA98FFD208F15232FBC2AC1620C0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Cash and Cash Equivalents, at Carrying Value </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_CashAndCashEquivalentsAtCarryingValue" xlink:label="loc_us-gaap_CashAndCashEquivalentsAtCarryingValue_C99FEA98FFD208F15232FBC2AC1620C0" xlink:type="locator"/>

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<link:label id="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_8B4ACEABB8EF044600A6FBC2AC169139_periodEndLabel_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_8B4ACEABB8EF044600A6FBC2AC169139" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US"> Cash and cash equivalents, end of period </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_CashAndCashEquivalentsAtCarryingValue" xlink:label="loc_us-gaap_CashAndCashEquivalentsAtCarryingValue_8B4ACEABB8EF044600A6FBC2AC169139" xlink:type="locator"/>

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<link:label id="lab_us-gaap_SupplementalCashFlowInformationAbstract_63F16BD1FED558AF0C9DFBC2AC16AAF5_terseLabel_en-US" xlink:label="lab_us-gaap_SupplementalCashFlowInformationAbstract_63F16BD1FED558AF0C9DFBC2AC16AAF5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Supplemental schedule of non-cash activities </link:label>

<link:label id="lab_us-gaap_SupplementalCashFlowInformationAbstract_63F16BD1FED558AF0C9DFBC2AC16AAF5_label_en-US" xlink:label="lab_us-gaap_SupplementalCashFlowInformationAbstract_63F16BD1FED558AF0C9DFBC2AC16AAF5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Supplemental Cash Flow Information [Abstract] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_SupplementalCashFlowInformationAbstract" xlink:label="loc_us-gaap_SupplementalCashFlowInformationAbstract_63F16BD1FED558AF0C9DFBC2AC16AAF5" xlink:type="locator"/>

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<link:label id="lab_us-gaap_CapitalExpendituresIncurredButNotYetPaid_21396AFF249EB4AF6075FBC2AC177E8F_terseLabel_en-US" xlink:label="lab_us-gaap_CapitalExpendituresIncurredButNotYetPaid_21396AFF249EB4AF6075FBC2AC177E8F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Net increase in accrued purchases of property and equipment </link:label>

<link:label id="lab_us-gaap_CapitalExpendituresIncurredButNotYetPaid_21396AFF249EB4AF6075FBC2AC177E8F_label_en-US" xlink:label="lab_us-gaap_CapitalExpendituresIncurredButNotYetPaid_21396AFF249EB4AF6075FBC2AC177E8F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Capital Expenditures Incurred but Not yet Paid </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_CapitalExpendituresIncurredButNotYetPaid" xlink:label="loc_us-gaap_CapitalExpendituresIncurredButNotYetPaid_21396AFF249EB4AF6075FBC2AC177E8F" xlink:type="locator"/>

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<link:label id="lab_sfly_CapitalExpendituresIncurredbutNotyetPaidSoftwareandWebsiteDevelopmentCosts_089BF16AE7761492E4B6FBC2AC17BA3A_terseLabel_en-US" xlink:label="lab_sfly_CapitalExpendituresIncurredbutNotyetPaidSoftwareandWebsiteDevelopmentCosts_089BF16AE7761492E4B6FBC2AC17BA3A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Net increase in accrued capitalized software and website development costs </link:label>

<link:label id="lab_sfly_CapitalExpendituresIncurredbutNotyetPaidSoftwareandWebsiteDevelopmentCosts_089BF16AE7761492E4B6FBC2AC17BA3A_label_en-US" xlink:label="lab_sfly_CapitalExpendituresIncurredbutNotyetPaidSoftwareandWebsiteDevelopmentCosts_089BF16AE7761492E4B6FBC2AC17BA3A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Capital Expenditures Incurred but Not yet Paid, Software and Website Development Costs </link:label>

<link:label id="lab_sfly_CapitalExpendituresIncurredbutNotyetPaidSoftwareandWebsiteDevelopmentCosts_089BF16AE7761492E4B6FBC2AC17BA3A_documentation_en-US" xlink:label="lab_sfly_CapitalExpendituresIncurredbutNotyetPaidSoftwareandWebsiteDevelopmentCosts_089BF16AE7761492E4B6FBC2AC17BA3A" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Future cash outflow to pay for purchases of software and website development costs that have occurred. </link:label>

<link:loc xlink:href="sfly-20150630.xsd#sfly_CapitalExpendituresIncurredbutNotyetPaidSoftwareandWebsiteDevelopmentCosts" xlink:label="loc_sfly_CapitalExpendituresIncurredbutNotyetPaidSoftwareandWebsiteDevelopmentCosts_089BF16AE7761492E4B6FBC2AC17BA3A" xlink:type="locator"/>

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<link:label id="lab_us-gaap_NoncashOrPartNoncashAcquisitionFixedAssetsAcquired1_AABEB08BB097F8F05216FBC2AC171B1A_terseLabel_en-US" xlink:label="lab_us-gaap_NoncashOrPartNoncashAcquisitionFixedAssetsAcquired1_AABEB08BB097F8F05216FBC2AC171B1A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Increase in estimated fair market value of buildings under build-to-suit leases </link:label>

<link:label id="lab_us-gaap_NoncashOrPartNoncashAcquisitionFixedAssetsAcquired1_AABEB08BB097F8F05216FBC2AC171B1A_label_en-US" xlink:label="lab_us-gaap_NoncashOrPartNoncashAcquisitionFixedAssetsAcquired1_AABEB08BB097F8F05216FBC2AC171B1A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Noncash or Part Noncash Acquisition, Fixed Assets Acquired </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_NoncashOrPartNoncashAcquisitionFixedAssetsAcquired1" xlink:label="loc_us-gaap_NoncashOrPartNoncashAcquisitionFixedAssetsAcquired1_AABEB08BB097F8F05216FBC2AC171B1A" xlink:type="locator"/>

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<link:label id="lab_us-gaap_CapitalLeaseObligationsIncurred_E188D14DA9E59E7AF029FBC2AC17C3B2_terseLabel_en-US" xlink:label="lab_us-gaap_CapitalLeaseObligationsIncurred_E188D14DA9E59E7AF029FBC2AC17C3B2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Property and equipment acquired under capital leases </link:label>

<link:label id="lab_us-gaap_CapitalLeaseObligationsIncurred_E188D14DA9E59E7AF029FBC2AC17C3B2_label_en-US" xlink:label="lab_us-gaap_CapitalLeaseObligationsIncurred_E188D14DA9E59E7AF029FBC2AC17C3B2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Capital Lease Obligations Incurred </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_CapitalLeaseObligationsIncurred" xlink:label="loc_us-gaap_CapitalLeaseObligationsIncurred_E188D14DA9E59E7AF029FBC2AC17C3B2" xlink:type="locator"/>

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<link:label id="lab_sfly_AmountDueFromAcquisition1_07EE790FF28B1BB067A3FBC2AC1CE858_terseLabel_en-US" xlink:label="lab_sfly_AmountDueFromAcquisition1_07EE790FF28B1BB067A3FBC2AC1CE858" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Amount due from adjustment of net working capital from acquired business </link:label>

<link:label id="lab_sfly_AmountDueFromAcquisition1_07EE790FF28B1BB067A3FBC2AC1CE858_label_en-US" xlink:label="lab_sfly_AmountDueFromAcquisition1_07EE790FF28B1BB067A3FBC2AC1CE858" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Amount Due From Acquisition1 </link:label>

<link:label id="lab_sfly_AmountDueFromAcquisition1_07EE790FF28B1BB067A3FBC2AC1CE858_documentation_en-US" xlink:label="lab_sfly_AmountDueFromAcquisition1_07EE790FF28B1BB067A3FBC2AC1CE858" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Future cash inflow from acquisition related activity. </link:label>

<link:loc xlink:href="sfly-20150630.xsd#sfly_AmountDueFromAcquisition1" xlink:label="loc_sfly_AmountDueFromAcquisition1_07EE790FF28B1BB067A3FBC2AC1CE858" xlink:type="locator"/>

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<link:label id="lab_us-gaap_StatementOfFinancialPositionAbstract_19C0E558192774F000A8E9A82BAB4D6A_label_en-US" xlink:label="lab_us-gaap_StatementOfFinancialPositionAbstract_19C0E558192774F000A8E9A82BAB4D6A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Statement of Financial Position [Abstract] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_StatementOfFinancialPositionAbstract" xlink:label="loc_us-gaap_StatementOfFinancialPositionAbstract_19C0E558192774F000A8E9A82BAB4D6A" xlink:type="locator"/>

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<link:label id="lab_us-gaap_LiabilitiesAndStockholdersEquityAbstract_201D2172DC5D5AB0F7B5E9A82BAB4088_terseLabel_en-US" xlink:label="lab_us-gaap_LiabilitiesAndStockholdersEquityAbstract_201D2172DC5D5AB0F7B5E9A82BAB4088" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> LIABILITIES AND STOCKHOLDERS' EQUITY </link:label>

<link:label id="lab_us-gaap_LiabilitiesAndStockholdersEquityAbstract_201D2172DC5D5AB0F7B5E9A82BAB4088_label_en-US" xlink:label="lab_us-gaap_LiabilitiesAndStockholdersEquityAbstract_201D2172DC5D5AB0F7B5E9A82BAB4088" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Liabilities and Equity [Abstract] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_LiabilitiesAndStockholdersEquityAbstract" xlink:label="loc_us-gaap_LiabilitiesAndStockholdersEquityAbstract_201D2172DC5D5AB0F7B5E9A82BAB4088" xlink:type="locator"/>

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<link:label id="lab_us-gaap_StockholdersEquityAbstract_6B5CD75B5C1835288D1AE9A82BAC9F54_terseLabel_en-US" xlink:label="lab_us-gaap_StockholdersEquityAbstract_6B5CD75B5C1835288D1AE9A82BAC9F54" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Stockholders' equity: </link:label>

<link:label id="lab_us-gaap_StockholdersEquityAbstract_6B5CD75B5C1835288D1AE9A82BAC9F54_label_en-US" xlink:label="lab_us-gaap_StockholdersEquityAbstract_6B5CD75B5C1835288D1AE9A82BAC9F54" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Stockholders' Equity Attributable to Parent [Abstract] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_StockholdersEquityAbstract" xlink:label="loc_us-gaap_StockholdersEquityAbstract_6B5CD75B5C1835288D1AE9A82BAC9F54" xlink:type="locator"/>

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<link:label id="lab_us-gaap_CommonStockParOrStatedValuePerShare_F6843ED055B9B3204C5EE9A82BACB6F8_terseLabel_en-US" xlink:label="lab_us-gaap_CommonStockParOrStatedValuePerShare_F6843ED055B9B3204C5EE9A82BACB6F8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Common stock, par value (in dollars per share) </link:label>

<link:label id="lab_us-gaap_CommonStockParOrStatedValuePerShare_F6843ED055B9B3204C5EE9A82BACB6F8_label_en-US" xlink:label="lab_us-gaap_CommonStockParOrStatedValuePerShare_F6843ED055B9B3204C5EE9A82BACB6F8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Common Stock, Par or Stated Value Per Share </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_CommonStockParOrStatedValuePerShare" xlink:label="loc_us-gaap_CommonStockParOrStatedValuePerShare_F6843ED055B9B3204C5EE9A82BACB6F8" xlink:type="locator"/>

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<link:label id="lab_us-gaap_CommonStockSharesAuthorized_EDC5F9218F5BB84A64A5E9A82BACA910_terseLabel_en-US" xlink:label="lab_us-gaap_CommonStockSharesAuthorized_EDC5F9218F5BB84A64A5E9A82BACA910" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Common stock, shares authorized (in shares) </link:label>

<link:label id="lab_us-gaap_CommonStockSharesAuthorized_EDC5F9218F5BB84A64A5E9A82BACA910_label_en-US" xlink:label="lab_us-gaap_CommonStockSharesAuthorized_EDC5F9218F5BB84A64A5E9A82BACA910" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Common Stock, Shares Authorized </link:label>

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<link:label id="lab_us-gaap_CommonStockSharesIssued_4C794BEE569857581092E9A82BAC57DF_terseLabel_en-US" xlink:label="lab_us-gaap_CommonStockSharesIssued_4C794BEE569857581092E9A82BAC57DF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Common stock, shares issued (in shares) </link:label>

<link:label id="lab_us-gaap_CommonStockSharesIssued_4C794BEE569857581092E9A82BAC57DF_label_en-US" xlink:label="lab_us-gaap_CommonStockSharesIssued_4C794BEE569857581092E9A82BAC57DF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Common Stock, Shares, Issued </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_CommonStockSharesIssued" xlink:label="loc_us-gaap_CommonStockSharesIssued_4C794BEE569857581092E9A82BAC57DF" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommonStockSharesIssued_4C794BEE569857581092E9A82BAC57DF" xlink:to="lab_us-gaap_CommonStockSharesIssued_4C794BEE569857581092E9A82BAC57DF" xlink:type="arc"/>

<link:label id="lab_us-gaap_CommonStockSharesOutstanding_F4E162FB5C96246F6706E9A82BAC7CB3_terseLabel_en-US" xlink:label="lab_us-gaap_CommonStockSharesOutstanding_F4E162FB5C96246F6706E9A82BAC7CB3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Common stock, shares outstanding (in shares) </link:label>

<link:label id="lab_us-gaap_CommonStockSharesOutstanding_F4E162FB5C96246F6706E9A82BAC7CB3_label_en-US" xlink:label="lab_us-gaap_CommonStockSharesOutstanding_F4E162FB5C96246F6706E9A82BAC7CB3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Common Stock, Shares, Outstanding </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_CommonStockSharesOutstanding" xlink:label="loc_us-gaap_CommonStockSharesOutstanding_F4E162FB5C96246F6706E9A82BAC7CB3" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommonStockSharesOutstanding_F4E162FB5C96246F6706E9A82BAC7CB3" xlink:to="lab_us-gaap_CommonStockSharesOutstanding_F4E162FB5C96246F6706E9A82BAC7CB3" xlink:type="arc"/>

<link:label id="lab_us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_46E746068C3C38B0F91D74EA40F003EB_label_en-US" xlink:label="lab_us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_46E746068C3C38B0F91D74EA40F003EB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Property, Plant and Equipment [Table] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ScheduleOfPropertyPlantAndEquipmentTable" xlink:label="loc_us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_46E746068C3C38B0F91D74EA40F003EB" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_46E746068C3C38B0F91D74EA40F003EB" xlink:to="lab_us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_46E746068C3C38B0F91D74EA40F003EB" xlink:type="arc"/>

<link:label id="lab_us-gaap_PropertyPlantAndEquipmentByTypeAxis_F848F02C8868BAF2336074EA40F06DE4_label_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentByTypeAxis_F848F02C8868BAF2336074EA40F06DE4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Property, Plant and Equipment, Type [Axis] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_PropertyPlantAndEquipmentByTypeAxis" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentByTypeAxis_F848F02C8868BAF2336074EA40F06DE4" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentByTypeAxis_F848F02C8868BAF2336074EA40F06DE4" xlink:to="lab_us-gaap_PropertyPlantAndEquipmentByTypeAxis_F848F02C8868BAF2336074EA40F06DE4" xlink:type="arc"/>

<link:label id="lab_us-gaap_PropertyPlantAndEquipmentTypeDomain_A449306290CC4337503D74EA40F02099_label_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentTypeDomain_A449306290CC4337503D74EA40F02099" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Property, Plant and Equipment, Type [Domain] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_PropertyPlantAndEquipmentTypeDomain" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_A449306290CC4337503D74EA40F02099" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_A449306290CC4337503D74EA40F02099" xlink:to="lab_us-gaap_PropertyPlantAndEquipmentTypeDomain_A449306290CC4337503D74EA40F02099" xlink:type="arc"/>

<link:label id="lab_sfly_ComputerEquipmentandSoftwareMember_6E2EEE40E240C7816A9774EA40F0629C_terseLabel_en-US" xlink:label="lab_sfly_ComputerEquipmentandSoftwareMember_6E2EEE40E240C7816A9774EA40F0629C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Computer Equipment and Software </link:label>

<link:label id="lab_sfly_ComputerEquipmentandSoftwareMember_6E2EEE40E240C7816A9774EA40F0629C_label_en-US" xlink:label="lab_sfly_ComputerEquipmentandSoftwareMember_6E2EEE40E240C7816A9774EA40F0629C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Computer Equipment and Software [Member] </link:label>

<link:label id="lab_sfly_ComputerEquipmentandSoftwareMember_6E2EEE40E240C7816A9774EA40F0629C_documentation_en-US" xlink:label="lab_sfly_ComputerEquipmentandSoftwareMember_6E2EEE40E240C7816A9774EA40F0629C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Computer Equipment and Software [Member] </link:label>

<link:loc xlink:href="sfly-20150630.xsd#sfly_ComputerEquipmentandSoftwareMember" xlink:label="loc_sfly_ComputerEquipmentandSoftwareMember_6E2EEE40E240C7816A9774EA40F0629C" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_sfly_ComputerEquipmentandSoftwareMember_6E2EEE40E240C7816A9774EA40F0629C" xlink:to="lab_sfly_ComputerEquipmentandSoftwareMember_6E2EEE40E240C7816A9774EA40F0629C" xlink:type="arc"/>

<link:label id="lab_sfly_ManufacturingEquipmentMember_04CAD262EBA183DA7C8974EA40F0341B_terseLabel_en-US" xlink:label="lab_sfly_ManufacturingEquipmentMember_04CAD262EBA183DA7C8974EA40F0341B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Manufacturing Equipment </link:label>

<link:label id="lab_sfly_ManufacturingEquipmentMember_04CAD262EBA183DA7C8974EA40F0341B_label_en-US" xlink:label="lab_sfly_ManufacturingEquipmentMember_04CAD262EBA183DA7C8974EA40F0341B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Manufacturing Equipment [Member] </link:label>

<link:label id="lab_sfly_ManufacturingEquipmentMember_04CAD262EBA183DA7C8974EA40F0341B_documentation_en-US" xlink:label="lab_sfly_ManufacturingEquipmentMember_04CAD262EBA183DA7C8974EA40F0341B" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Manufacturing Equipment [Member] </link:label>

<link:loc xlink:href="sfly-20150630.xsd#sfly_ManufacturingEquipmentMember" xlink:label="loc_sfly_ManufacturingEquipmentMember_04CAD262EBA183DA7C8974EA40F0341B" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_sfly_ManufacturingEquipmentMember_04CAD262EBA183DA7C8974EA40F0341B" xlink:to="lab_sfly_ManufacturingEquipmentMember_04CAD262EBA183DA7C8974EA40F0341B" xlink:type="arc"/>

<link:label id="lab_sfly_SoftwareAndWebsiteDevelopmentCostsMember_D0D7A31159695289E3BF74EA40F11C16_terseLabel_en-US" xlink:label="lab_sfly_SoftwareAndWebsiteDevelopmentCostsMember_D0D7A31159695289E3BF74EA40F11C16" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Capitalized Software And Website Development Costs </link:label>

<link:label id="lab_sfly_SoftwareAndWebsiteDevelopmentCostsMember_D0D7A31159695289E3BF74EA40F11C16_label_en-US" xlink:label="lab_sfly_SoftwareAndWebsiteDevelopmentCostsMember_D0D7A31159695289E3BF74EA40F11C16" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Software And Website Development Costs [Member] </link:label>

<link:label id="lab_sfly_SoftwareAndWebsiteDevelopmentCostsMember_D0D7A31159695289E3BF74EA40F11C16_documentation_en-US" xlink:label="lab_sfly_SoftwareAndWebsiteDevelopmentCostsMember_D0D7A31159695289E3BF74EA40F11C16" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Capitalized costs to develop software for internal use and website development costs, eligible for capitalization. </link:label>

<link:loc xlink:href="sfly-20150630.xsd#sfly_SoftwareAndWebsiteDevelopmentCostsMember" xlink:label="loc_sfly_SoftwareAndWebsiteDevelopmentCostsMember_D0D7A31159695289E3BF74EA40F11C16" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_sfly_SoftwareAndWebsiteDevelopmentCostsMember_D0D7A31159695289E3BF74EA40F11C16" xlink:to="lab_sfly_SoftwareAndWebsiteDevelopmentCostsMember_D0D7A31159695289E3BF74EA40F11C16" xlink:type="arc"/>

<link:label id="lab_sfly_BuildingConstructionInProgressMember_2AC42CDB6451E43E546A74EA40F1980D_terseLabel_en-US" xlink:label="lab_sfly_BuildingConstructionInProgressMember_2AC42CDB6451E43E546A74EA40F1980D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Buildings Under Build-To-Suit Leases </link:label>

<link:label id="lab_sfly_BuildingConstructionInProgressMember_2AC42CDB6451E43E546A74EA40F1980D_label_en-US" xlink:label="lab_sfly_BuildingConstructionInProgressMember_2AC42CDB6451E43E546A74EA40F1980D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Building Construction-in-Progress [Member] </link:label>

<link:label id="lab_sfly_BuildingConstructionInProgressMember_2AC42CDB6451E43E546A74EA40F1980D_documentation_en-US" xlink:label="lab_sfly_BuildingConstructionInProgressMember_2AC42CDB6451E43E546A74EA40F1980D" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Building Construction-in-Progress [Member] </link:label>

<link:loc xlink:href="sfly-20150630.xsd#sfly_BuildingConstructionInProgressMember" xlink:label="loc_sfly_BuildingConstructionInProgressMember_2AC42CDB6451E43E546A74EA40F1980D" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_sfly_BuildingConstructionInProgressMember_2AC42CDB6451E43E546A74EA40F1980D" xlink:to="lab_sfly_BuildingConstructionInProgressMember_2AC42CDB6451E43E546A74EA40F1980D" xlink:type="arc"/>

<link:label id="lab_us-gaap_LeaseholdImprovementsMember_CADAB0413F2D460C2F9474EA40F1F867_terseLabel_en-US" xlink:label="lab_us-gaap_LeaseholdImprovementsMember_CADAB0413F2D460C2F9474EA40F1F867" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Leasehold Improvements </link:label>

<link:label id="lab_us-gaap_LeaseholdImprovementsMember_CADAB0413F2D460C2F9474EA40F1F867_label_en-US" xlink:label="lab_us-gaap_LeaseholdImprovementsMember_CADAB0413F2D460C2F9474EA40F1F867" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Leasehold Improvements [Member] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_LeaseholdImprovementsMember" xlink:label="loc_us-gaap_LeaseholdImprovementsMember_CADAB0413F2D460C2F9474EA40F1F867" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LeaseholdImprovementsMember_CADAB0413F2D460C2F9474EA40F1F867" xlink:to="lab_us-gaap_LeaseholdImprovementsMember_CADAB0413F2D460C2F9474EA40F1F867" xlink:type="arc"/>

<link:label id="lab_sfly_CameraRentalEquipmentMember_99661E333BDB2FBBCACF74EA40F1079D_terseLabel_en-US" xlink:label="lab_sfly_CameraRentalEquipmentMember_99661E333BDB2FBBCACF74EA40F1079D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Rental Equipment </link:label>

<link:label id="lab_sfly_CameraRentalEquipmentMember_99661E333BDB2FBBCACF74EA40F1079D_label_en-US" xlink:label="lab_sfly_CameraRentalEquipmentMember_99661E333BDB2FBBCACF74EA40F1079D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Camera Rental Equipment [Member] </link:label>

<link:label id="lab_sfly_CameraRentalEquipmentMember_99661E333BDB2FBBCACF74EA40F1079D_documentation_en-US" xlink:label="lab_sfly_CameraRentalEquipmentMember_99661E333BDB2FBBCACF74EA40F1079D" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Camera Rental Equipment [Member] </link:label>

<link:loc xlink:href="sfly-20150630.xsd#sfly_CameraRentalEquipmentMember" xlink:label="loc_sfly_CameraRentalEquipmentMember_99661E333BDB2FBBCACF74EA40F1079D" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_sfly_CameraRentalEquipmentMember_99661E333BDB2FBBCACF74EA40F1079D" xlink:to="lab_sfly_CameraRentalEquipmentMember_99661E333BDB2FBBCACF74EA40F1079D" xlink:type="arc"/>

<link:label id="lab_us-gaap_FurnitureAndFixturesMember_8F8455A547138D00DB8874EA40F1DF8B_terseLabel_en-US" xlink:label="lab_us-gaap_FurnitureAndFixturesMember_8F8455A547138D00DB8874EA40F1DF8B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Furniture and Fixtures </link:label>

<link:label id="lab_us-gaap_FurnitureAndFixturesMember_8F8455A547138D00DB8874EA40F1DF8B_label_en-US" xlink:label="lab_us-gaap_FurnitureAndFixturesMember_8F8455A547138D00DB8874EA40F1DF8B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Furniture and Fixtures [Member] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_FurnitureAndFixturesMember" xlink:label="loc_us-gaap_FurnitureAndFixturesMember_8F8455A547138D00DB8874EA40F1DF8B" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FurnitureAndFixturesMember_8F8455A547138D00DB8874EA40F1DF8B" xlink:to="lab_us-gaap_FurnitureAndFixturesMember_8F8455A547138D00DB8874EA40F1DF8B" xlink:type="arc"/>

<link:label id="lab_us-gaap_PropertyPlantAndEquipmentLineItems_D428CECB9418E1FE7D6A74EA40F1462A_label_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentLineItems_D428CECB9418E1FE7D6A74EA40F1462A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Property, Plant and Equipment [Line Items] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_PropertyPlantAndEquipmentLineItems" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentLineItems_D428CECB9418E1FE7D6A74EA40F1462A" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentLineItems_D428CECB9418E1FE7D6A74EA40F1462A" xlink:to="lab_us-gaap_PropertyPlantAndEquipmentLineItems_D428CECB9418E1FE7D6A74EA40F1462A" xlink:type="arc"/>

<link:label id="lab_us-gaap_PropertyPlantAndEquipmentAbstract_6077269CBFC38EBABA0F74EA40F18FDA_terseLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentAbstract_6077269CBFC38EBABA0F74EA40F18FDA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Property and Equipment </link:label>

<link:label id="lab_us-gaap_PropertyPlantAndEquipmentAbstract_6077269CBFC38EBABA0F74EA40F18FDA_label_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentAbstract_6077269CBFC38EBABA0F74EA40F18FDA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Property, Plant and Equipment [Abstract] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_PropertyPlantAndEquipmentAbstract" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentAbstract_6077269CBFC38EBABA0F74EA40F18FDA" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentAbstract_6077269CBFC38EBABA0F74EA40F18FDA" xlink:to="lab_us-gaap_PropertyPlantAndEquipmentAbstract_6077269CBFC38EBABA0F74EA40F18FDA" xlink:type="arc"/>

<link:label id="lab_us-gaap_PropertyPlantAndEquipmentGross_006EC4B4A64E5E2E9FF574EA40F1B33F_terseLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentGross_006EC4B4A64E5E2E9FF574EA40F1B33F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Property and equipment </link:label>

<link:label id="lab_us-gaap_PropertyPlantAndEquipmentGross_006EC4B4A64E5E2E9FF574EA40F1B33F_label_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentGross_006EC4B4A64E5E2E9FF574EA40F1B33F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Property, Plant and Equipment, Gross </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_PropertyPlantAndEquipmentGross" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentGross_006EC4B4A64E5E2E9FF574EA40F1B33F" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentGross_006EC4B4A64E5E2E9FF574EA40F1B33F" xlink:to="lab_us-gaap_PropertyPlantAndEquipmentGross_006EC4B4A64E5E2E9FF574EA40F1B33F" xlink:type="arc"/>

<link:label id="lab_us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_2964E494BD45B6A57EB274EA40F1E5A5_negatedLabel_en-US" xlink:label="lab_us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_2964E494BD45B6A57EB274EA40F1E5A5" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US"> Less: Accumulated depreciation and amortization </link:label>

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<link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearFairValue_1BE4C9B04EB791A60A44E9A82AF16217_terseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearFairValue_1BE4C9B04EB791A60A44E9A82AF16217" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Available-for-sale securities, less than one year </link:label>

<link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearFairValue_1BE4C9B04EB791A60A44E9A82AF16217_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearFairValue_1BE4C9B04EB791A60A44E9A82AF16217" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Available-for-sale Securities, Debt Maturities, Next Twelve Months, Fair Value </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearFairValue" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearFairValue_1BE4C9B04EB791A60A44E9A82AF16217" xlink:type="locator"/>

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<link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsFairValue_1A03C5EEA95FD354FDF5E9A82AF223E6_terseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsFairValue_1A03C5EEA95FD354FDF5E9A82AF223E6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Available-for-sale securities, between one and three years </link:label>

<link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsFairValue_1A03C5EEA95FD354FDF5E9A82AF223E6_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsFairValue_1A03C5EEA95FD354FDF5E9A82AF223E6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Available-for-sale Securities, Debt Maturities, Year Two Through Five, Fair Value </link:label>

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<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsFairValue_1A03C5EEA95FD354FDF5E9A82AF223E6" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsFairValue_1A03C5EEA95FD354FDF5E9A82AF223E6" xlink:type="arc"/>

<link:label id="lab_us-gaap_AvailableForSaleSecuritiesAmortizedCost_8AE89C323B9B34FCEE11E9A82AF2752F_terseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesAmortizedCost_8AE89C323B9B34FCEE11E9A82AF2752F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Gross amortized cost </link:label>

<link:label id="lab_us-gaap_AvailableForSaleSecuritiesAmortizedCost_8AE89C323B9B34FCEE11E9A82AF2752F_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesAmortizedCost_8AE89C323B9B34FCEE11E9A82AF2752F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Available-for-sale Securities, Amortized Cost Basis </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AvailableForSaleSecuritiesAmortizedCost" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesAmortizedCost_8AE89C323B9B34FCEE11E9A82AF2752F" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesAmortizedCost_8AE89C323B9B34FCEE11E9A82AF2752F" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesAmortizedCost_8AE89C323B9B34FCEE11E9A82AF2752F" xlink:type="arc"/>

<link:label id="lab_us-gaap_AvailableForSaleSecuritiesAccumulatedGrossUnrealizedGainBeforeTax_500EA1CEEE61B20BE523E9A82AF28A61_terseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesAccumulatedGrossUnrealizedGainBeforeTax_500EA1CEEE61B20BE523E9A82AF28A61" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Gross unrealized gains </link:label>

<link:label id="lab_us-gaap_AvailableForSaleSecuritiesAccumulatedGrossUnrealizedGainBeforeTax_500EA1CEEE61B20BE523E9A82AF28A61_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesAccumulatedGrossUnrealizedGainBeforeTax_500EA1CEEE61B20BE523E9A82AF28A61" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Available-for-sale Securities, Accumulated Gross Unrealized Gain, before Tax </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AvailableForSaleSecuritiesAccumulatedGrossUnrealizedGainBeforeTax" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesAccumulatedGrossUnrealizedGainBeforeTax_500EA1CEEE61B20BE523E9A82AF28A61" xlink:type="locator"/>

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<link:label id="lab_us-gaap_AvailableForSaleSecuritiesAccumulatedGrossUnrealizedLossBeforeTax_5DAC3D9E92B8C84BD864E9A82AF2856A_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesAccumulatedGrossUnrealizedLossBeforeTax_5DAC3D9E92B8C84BD864E9A82AF2856A" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US"> Gross unrealized losses </link:label>

<link:label id="lab_us-gaap_AvailableForSaleSecuritiesAccumulatedGrossUnrealizedLossBeforeTax_5DAC3D9E92B8C84BD864E9A82AF2856A_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesAccumulatedGrossUnrealizedLossBeforeTax_5DAC3D9E92B8C84BD864E9A82AF2856A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Available-for-sale Securities, Accumulated Gross Unrealized Loss, before Tax </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AvailableForSaleSecuritiesAccumulatedGrossUnrealizedLossBeforeTax" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesAccumulatedGrossUnrealizedLossBeforeTax_5DAC3D9E92B8C84BD864E9A82AF2856A" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesAccumulatedGrossUnrealizedLossBeforeTax_5DAC3D9E92B8C84BD864E9A82AF2856A" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesAccumulatedGrossUnrealizedLossBeforeTax_5DAC3D9E92B8C84BD864E9A82AF2856A" xlink:type="arc"/>

<link:label id="lab_us-gaap_AvailableForSaleSecurities_23BCFEF96B64163F5962E9A82AF2C42F_terseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecurities_23BCFEF96B64163F5962E9A82AF2C42F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Estimated fair value </link:label>

<link:label id="lab_us-gaap_AvailableForSaleSecurities_23BCFEF96B64163F5962E9A82AF2C42F_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecurities_23BCFEF96B64163F5962E9A82AF2C42F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Available-for-sale Securities </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AvailableForSaleSecurities" xlink:label="loc_us-gaap_AvailableForSaleSecurities_23BCFEF96B64163F5962E9A82AF2C42F" xlink:type="locator"/>

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<link:label id="lab_sfly_FairValueMeasurementAbstract_F0459D0088ACC2CE6BEDE9A82B85E5B9_label_en-US" xlink:label="lab_sfly_FairValueMeasurementAbstract_F0459D0088ACC2CE6BEDE9A82B85E5B9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Fair Value Measurement [Abstract] </link:label>

<link:label id="lab_sfly_FairValueMeasurementAbstract_F0459D0088ACC2CE6BEDE9A82B85E5B9_documentation_en-US" xlink:label="lab_sfly_FairValueMeasurementAbstract_F0459D0088ACC2CE6BEDE9A82B85E5B9" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Fair Value Measurement [Abstract] </link:label>

<link:loc xlink:href="sfly-20150630.xsd#sfly_FairValueMeasurementAbstract" xlink:label="loc_sfly_FairValueMeasurementAbstract_F0459D0088ACC2CE6BEDE9A82B85E5B9" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_sfly_FairValueMeasurementAbstract_F0459D0088ACC2CE6BEDE9A82B85E5B9" xlink:to="lab_sfly_FairValueMeasurementAbstract_F0459D0088ACC2CE6BEDE9A82B85E5B9" xlink:type="arc"/>

<link:label id="lab_us-gaap_FairValueAssetsMeasuredOnRecurringBasisTextBlock_091660BF525B34CBF30BE9A82B8574D1_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueAssetsMeasuredOnRecurringBasisTextBlock_091660BF525B34CBF30BE9A82B8574D1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Fair value, assets measured on recurring basis </link:label>

<link:label id="lab_us-gaap_FairValueAssetsMeasuredOnRecurringBasisTextBlock_091660BF525B34CBF30BE9A82B8574D1_label_en-US" xlink:label="lab_us-gaap_FairValueAssetsMeasuredOnRecurringBasisTextBlock_091660BF525B34CBF30BE9A82B8574D1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Fair Value, Assets Measured on Recurring Basis [Table Text Block] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_FairValueAssetsMeasuredOnRecurringBasisTextBlock" xlink:label="loc_us-gaap_FairValueAssetsMeasuredOnRecurringBasisTextBlock_091660BF525B34CBF30BE9A82B8574D1" xlink:type="locator"/>

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<link:label id="lab_us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisTextBlock_D08C6CA0B468F1BE740BE9A82B85AB92_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisTextBlock_D08C6CA0B468F1BE740BE9A82B85AB92" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Fair value, liabilities measured on a recurring basis </link:label>

<link:label id="lab_us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisTextBlock_D08C6CA0B468F1BE740BE9A82B85AB92_label_en-US" xlink:label="lab_us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisTextBlock_D08C6CA0B468F1BE740BE9A82B85AB92" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Fair Value, Liabilities Measured on Recurring Basis [Table Text Block] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisTextBlock" xlink:label="loc_us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisTextBlock_D08C6CA0B468F1BE740BE9A82B85AB92" xlink:type="locator"/>

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<link:label id="lab_sfly_ConvertibleSeniorNotesDisclosureAbstract_66E4B32F98D5963D3546E9A82B27F34E_label_en-US" xlink:label="lab_sfly_ConvertibleSeniorNotesDisclosureAbstract_66E4B32F98D5963D3546E9A82B27F34E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Convertible Senior Notes Disclosure [Abstract] </link:label>

<link:label id="lab_sfly_ConvertibleSeniorNotesDisclosureAbstract_66E4B32F98D5963D3546E9A82B27F34E_documentation_en-US" xlink:label="lab_sfly_ConvertibleSeniorNotesDisclosureAbstract_66E4B32F98D5963D3546E9A82B27F34E" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Convertible Senior Notes Disclosure [Abstract] </link:label>

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<link:label id="lab_sfly_ConvertibleSeniorNotesAdditionalInformationTable_5E9CFA9E731078442152E9A82B283C4A_terseLabel_en-US" xlink:label="lab_sfly_ConvertibleSeniorNotesAdditionalInformationTable_5E9CFA9E731078442152E9A82B283C4A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Convertible Senior Notes - Additional Information [Table] </link:label>

<link:label id="lab_sfly_ConvertibleSeniorNotesAdditionalInformationTable_5E9CFA9E731078442152E9A82B283C4A_label_en-US" xlink:label="lab_sfly_ConvertibleSeniorNotesAdditionalInformationTable_5E9CFA9E731078442152E9A82B283C4A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Convertible Senior Notes - Additional Information [Table] </link:label>

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<link:loc xlink:href="sfly-20150630.xsd#sfly_ConvertibleSeniorNotesAdditionalInformationTable" xlink:label="loc_sfly_ConvertibleSeniorNotesAdditionalInformationTable_5E9CFA9E731078442152E9A82B283C4A" xlink:type="locator"/>

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<link:label id="lab_us-gaap_HedgingDesignationAxis_EBC732AF818C0119CB90E9A82B28C57E_terseLabel_en-US" xlink:label="lab_us-gaap_HedgingDesignationAxis_EBC732AF818C0119CB90E9A82B28C57E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Hedging Designation [Axis] </link:label>

<link:label id="lab_us-gaap_HedgingDesignationAxis_EBC732AF818C0119CB90E9A82B28C57E_label_en-US" xlink:label="lab_us-gaap_HedgingDesignationAxis_EBC732AF818C0119CB90E9A82B28C57E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Hedging Designation [Axis] </link:label>

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<link:label id="lab_us-gaap_HedgingDesignationDomain_AB64BDD8F1AB5AF68884E9A82B28E6C6_terseLabel_en-US" xlink:label="lab_us-gaap_HedgingDesignationDomain_AB64BDD8F1AB5AF68884E9A82B28E6C6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Hedging Designation [Domain] </link:label>

<link:label id="lab_us-gaap_HedgingDesignationDomain_AB64BDD8F1AB5AF68884E9A82B28E6C6_label_en-US" xlink:label="lab_us-gaap_HedgingDesignationDomain_AB64BDD8F1AB5AF68884E9A82B28E6C6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Hedging Designation [Domain] </link:label>

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<link:label id="lab_us-gaap_DesignatedAsHedgingInstrumentMember_D879B4231D43871EC12EE9A82B29B89A_terseLabel_en-US" xlink:label="lab_us-gaap_DesignatedAsHedgingInstrumentMember_D879B4231D43871EC12EE9A82B29B89A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Designated as Hedging Instrument </link:label>

<link:label id="lab_us-gaap_DesignatedAsHedgingInstrumentMember_D879B4231D43871EC12EE9A82B29B89A_label_en-US" xlink:label="lab_us-gaap_DesignatedAsHedgingInstrumentMember_D879B4231D43871EC12EE9A82B29B89A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Designated as Hedging Instrument [Member] </link:label>

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<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DesignatedAsHedgingInstrumentMember_D879B4231D43871EC12EE9A82B29B89A" xlink:to="lab_us-gaap_DesignatedAsHedgingInstrumentMember_D879B4231D43871EC12EE9A82B29B89A" xlink:type="arc"/>

<link:label id="lab_us-gaap_DerivativeByNatureAxis_0B2D2DF1E31FA9E12874E9A82B299AE1_terseLabel_en-US" xlink:label="lab_us-gaap_DerivativeByNatureAxis_0B2D2DF1E31FA9E12874E9A82B299AE1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Derivative, by Nature [Axis] </link:label>

<link:label id="lab_us-gaap_DerivativeByNatureAxis_0B2D2DF1E31FA9E12874E9A82B299AE1_label_en-US" xlink:label="lab_us-gaap_DerivativeByNatureAxis_0B2D2DF1E31FA9E12874E9A82B299AE1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Derivative, by Nature [Axis] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DerivativeByNatureAxis" xlink:label="loc_us-gaap_DerivativeByNatureAxis_0B2D2DF1E31FA9E12874E9A82B299AE1" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeByNatureAxis_0B2D2DF1E31FA9E12874E9A82B299AE1" xlink:to="lab_us-gaap_DerivativeByNatureAxis_0B2D2DF1E31FA9E12874E9A82B299AE1" xlink:type="arc"/>

<link:label id="lab_us-gaap_DerivativeNameDomain_20BAC2C7703B47E04B6CE9A82B29CA59_terseLabel_en-US" xlink:label="lab_us-gaap_DerivativeNameDomain_20BAC2C7703B47E04B6CE9A82B29CA59" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Derivative, Name [Domain] </link:label>

<link:label id="lab_us-gaap_DerivativeNameDomain_20BAC2C7703B47E04B6CE9A82B29CA59_label_en-US" xlink:label="lab_us-gaap_DerivativeNameDomain_20BAC2C7703B47E04B6CE9A82B29CA59" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Derivative, Name [Domain] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DerivativeNameDomain" xlink:label="loc_us-gaap_DerivativeNameDomain_20BAC2C7703B47E04B6CE9A82B29CA59" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeNameDomain_20BAC2C7703B47E04B6CE9A82B29CA59" xlink:to="lab_us-gaap_DerivativeNameDomain_20BAC2C7703B47E04B6CE9A82B29CA59" xlink:type="arc"/>

<link:label id="lab_us-gaap_DebtMember_C5496FC24BE5F6FE2AA4E9A82B292B09_terseLabel_en-US" xlink:label="lab_us-gaap_DebtMember_C5496FC24BE5F6FE2AA4E9A82B292B09" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Debt </link:label>

<link:label id="lab_us-gaap_DebtMember_C5496FC24BE5F6FE2AA4E9A82B292B09_label_en-US" xlink:label="lab_us-gaap_DebtMember_C5496FC24BE5F6FE2AA4E9A82B292B09" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Debt [Member] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DebtMember" xlink:label="loc_us-gaap_DebtMember_C5496FC24BE5F6FE2AA4E9A82B292B09" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtMember_C5496FC24BE5F6FE2AA4E9A82B292B09" xlink:to="lab_us-gaap_DebtMember_C5496FC24BE5F6FE2AA4E9A82B292B09" xlink:type="arc"/>

<link:label id="lab_sfly_ScheduleofConvertibleSeniorNotesLineItems_11C96319FC4BF999F47CE9A82B2A905C_terseLabel_en-US" xlink:label="lab_sfly_ScheduleofConvertibleSeniorNotesLineItems_11C96319FC4BF999F47CE9A82B2A905C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Schedule of Convertible Senior Notes </link:label>

<link:label id="lab_sfly_ScheduleofConvertibleSeniorNotesLineItems_11C96319FC4BF999F47CE9A82B2A905C_label_en-US" xlink:label="lab_sfly_ScheduleofConvertibleSeniorNotesLineItems_11C96319FC4BF999F47CE9A82B2A905C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Schedule of Convertible Senior Notes [Line Items] </link:label>

<link:label id="lab_sfly_ScheduleofConvertibleSeniorNotesLineItems_11C96319FC4BF999F47CE9A82B2A905C_documentation_en-US" xlink:label="lab_sfly_ScheduleofConvertibleSeniorNotesLineItems_11C96319FC4BF999F47CE9A82B2A905C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> [Line Items] for Schedule of Convertible Senior Notes [Table] </link:label>

<link:loc xlink:href="sfly-20150630.xsd#sfly_ScheduleofConvertibleSeniorNotesLineItems" xlink:label="loc_sfly_ScheduleofConvertibleSeniorNotesLineItems_11C96319FC4BF999F47CE9A82B2A905C" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_sfly_ScheduleofConvertibleSeniorNotesLineItems_11C96319FC4BF999F47CE9A82B2A905C" xlink:to="lab_sfly_ScheduleofConvertibleSeniorNotesLineItems_11C96319FC4BF999F47CE9A82B2A905C" xlink:type="arc"/>

<link:label id="lab_us-gaap_DebtInstrumentInterestRateStatedPercentage_AB431EF2153EBCBDCD7EE9A82B2ACD32_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentInterestRateStatedPercentage_AB431EF2153EBCBDCD7EE9A82B2ACD32" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Contractual interest rate </link:label>

<link:label id="lab_us-gaap_DebtInstrumentInterestRateStatedPercentage_AB431EF2153EBCBDCD7EE9A82B2ACD32_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentInterestRateStatedPercentage_AB431EF2153EBCBDCD7EE9A82B2ACD32" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Debt Instrument, Interest Rate, Stated Percentage </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DebtInstrumentInterestRateStatedPercentage" xlink:label="loc_us-gaap_DebtInstrumentInterestRateStatedPercentage_AB431EF2153EBCBDCD7EE9A82B2ACD32" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentInterestRateStatedPercentage_AB431EF2153EBCBDCD7EE9A82B2ACD32" xlink:to="lab_us-gaap_DebtInstrumentInterestRateStatedPercentage_AB431EF2153EBCBDCD7EE9A82B2ACD32" xlink:type="arc"/>

<link:label id="lab_us-gaap_DebtInstrumentMaturityDate_7A27903CD9A504880823E9A82B2AF527_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentMaturityDate_7A27903CD9A504880823E9A82B2AF527" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Maturity date </link:label>

<link:label id="lab_us-gaap_DebtInstrumentMaturityDate_7A27903CD9A504880823E9A82B2AF527_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentMaturityDate_7A27903CD9A504880823E9A82B2AF527" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Debt Instrument, Maturity Date </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DebtInstrumentMaturityDate" xlink:label="loc_us-gaap_DebtInstrumentMaturityDate_7A27903CD9A504880823E9A82B2AF527" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentMaturityDate_7A27903CD9A504880823E9A82B2AF527" xlink:to="lab_us-gaap_DebtInstrumentMaturityDate_7A27903CD9A504880823E9A82B2AF527" xlink:type="arc"/>

<link:label id="lab_us-gaap_DebtInstrumentConvertibleConversionRatio1_2F0E49777B89E98DA7ECE9A82B2AAC7A_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentConvertibleConversionRatio1_2F0E49777B89E98DA7ECE9A82B2AAC7A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Conversion rate </link:label>

<link:label id="lab_us-gaap_DebtInstrumentConvertibleConversionRatio1_2F0E49777B89E98DA7ECE9A82B2AAC7A_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentConvertibleConversionRatio1_2F0E49777B89E98DA7ECE9A82B2AAC7A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Debt Instrument, Convertible, Conversion Ratio </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DebtInstrumentConvertibleConversionRatio1" xlink:label="loc_us-gaap_DebtInstrumentConvertibleConversionRatio1_2F0E49777B89E98DA7ECE9A82B2AAC7A" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentConvertibleConversionRatio1_2F0E49777B89E98DA7ECE9A82B2AAC7A" xlink:to="lab_us-gaap_DebtInstrumentConvertibleConversionRatio1_2F0E49777B89E98DA7ECE9A82B2AAC7A" xlink:type="arc"/>

<link:label id="lab_sfly_DebtInstrumentDenominationAmount_551E3A30C6A6BF02671BE9A82B2AD4AE_terseLabel_en-US" xlink:label="lab_sfly_DebtInstrumentDenominationAmount_551E3A30C6A6BF02671BE9A82B2AD4AE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Denomination amount </link:label>

<link:label id="lab_sfly_DebtInstrumentDenominationAmount_551E3A30C6A6BF02671BE9A82B2AD4AE_label_en-US" xlink:label="lab_sfly_DebtInstrumentDenominationAmount_551E3A30C6A6BF02671BE9A82B2AD4AE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Debt Instrument, Denomination Amount </link:label>

<link:label id="lab_sfly_DebtInstrumentDenominationAmount_551E3A30C6A6BF02671BE9A82B2AD4AE_documentation_en-US" xlink:label="lab_sfly_DebtInstrumentDenominationAmount_551E3A30C6A6BF02671BE9A82B2AD4AE" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Debt Instrument, Denomination Amount </link:label>

<link:loc xlink:href="sfly-20150630.xsd#sfly_DebtInstrumentDenominationAmount" xlink:label="loc_sfly_DebtInstrumentDenominationAmount_551E3A30C6A6BF02671BE9A82B2AD4AE" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_sfly_DebtInstrumentDenominationAmount_551E3A30C6A6BF02671BE9A82B2AD4AE" xlink:to="lab_sfly_DebtInstrumentDenominationAmount_551E3A30C6A6BF02671BE9A82B2AD4AE" xlink:type="arc"/>

<link:label id="lab_us-gaap_DebtInstrumentFaceAmount_67055E815E87B9478BCDE9A82B2A7EB4_verboseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentFaceAmount_67055E815E87B9478BCDE9A82B2A7EB4" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Convertible senior notes, face amount </link:label>

<link:label id="lab_us-gaap_DebtInstrumentFaceAmount_67055E815E87B9478BCDE9A82B2A7EB4_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentFaceAmount_67055E815E87B9478BCDE9A82B2A7EB4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Debt Instrument, Face Amount </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DebtInstrumentFaceAmount" xlink:label="loc_us-gaap_DebtInstrumentFaceAmount_67055E815E87B9478BCDE9A82B2A7EB4" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentFaceAmount_67055E815E87B9478BCDE9A82B2A7EB4" xlink:to="lab_us-gaap_DebtInstrumentFaceAmount_67055E815E87B9478BCDE9A82B2A7EB4" xlink:type="arc"/>

<link:label id="lab_us-gaap_DebtInstrumentConvertibleConversionPrice1_03D84E8F0A336A6EC49AE9A82B2AC1C2_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentConvertibleConversionPrice1_03D84E8F0A336A6EC49AE9A82B2AC1C2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Conversion price </link:label>

<link:label id="lab_us-gaap_DebtInstrumentConvertibleConversionPrice1_03D84E8F0A336A6EC49AE9A82B2AC1C2_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentConvertibleConversionPrice1_03D84E8F0A336A6EC49AE9A82B2AC1C2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Debt Instrument, Convertible, Conversion Price </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DebtInstrumentConvertibleConversionPrice1" xlink:label="loc_us-gaap_DebtInstrumentConvertibleConversionPrice1_03D84E8F0A336A6EC49AE9A82B2AC1C2" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentConvertibleConversionPrice1_03D84E8F0A336A6EC49AE9A82B2AC1C2" xlink:to="lab_us-gaap_DebtInstrumentConvertibleConversionPrice1_03D84E8F0A336A6EC49AE9A82B2AC1C2" xlink:type="arc"/>

<link:label id="lab_us-gaap_DebtInstrumentConvertibleThresholdTradingDays_DEE2CCCFAABDC9A8C6B0E9A82B2B8ACE_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentConvertibleThresholdTradingDays_DEE2CCCFAABDC9A8C6B0E9A82B2B8ACE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Number of days out of thirty that common stock price exeeded conversion price </link:label>

<link:label id="lab_us-gaap_DebtInstrumentConvertibleThresholdTradingDays_DEE2CCCFAABDC9A8C6B0E9A82B2B8ACE_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentConvertibleThresholdTradingDays_DEE2CCCFAABDC9A8C6B0E9A82B2B8ACE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Debt Instrument, Convertible, Threshold Trading Days </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DebtInstrumentConvertibleThresholdTradingDays" xlink:label="loc_us-gaap_DebtInstrumentConvertibleThresholdTradingDays_DEE2CCCFAABDC9A8C6B0E9A82B2B8ACE" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentConvertibleThresholdTradingDays_DEE2CCCFAABDC9A8C6B0E9A82B2B8ACE" xlink:to="lab_us-gaap_DebtInstrumentConvertibleThresholdTradingDays_DEE2CCCFAABDC9A8C6B0E9A82B2B8ACE" xlink:type="arc"/>

<link:label id="lab_us-gaap_DebtInstrumentConvertibleThresholdConsecutiveTradingDays_9441D10C02FE70BD571EE9A82B2BE2E8_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentConvertibleThresholdConsecutiveTradingDays_9441D10C02FE70BD571EE9A82B2BE2E8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Number of consecutive trading days in period </link:label>

<link:label id="lab_us-gaap_DebtInstrumentConvertibleThresholdConsecutiveTradingDays_9441D10C02FE70BD571EE9A82B2BE2E8_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentConvertibleThresholdConsecutiveTradingDays_9441D10C02FE70BD571EE9A82B2BE2E8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Debt Instrument, Convertible, Threshold Consecutive Trading Days </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DebtInstrumentConvertibleThresholdConsecutiveTradingDays" xlink:label="loc_us-gaap_DebtInstrumentConvertibleThresholdConsecutiveTradingDays_9441D10C02FE70BD571EE9A82B2BE2E8" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentConvertibleThresholdConsecutiveTradingDays_9441D10C02FE70BD571EE9A82B2BE2E8" xlink:to="lab_us-gaap_DebtInstrumentConvertibleThresholdConsecutiveTradingDays_9441D10C02FE70BD571EE9A82B2BE2E8" xlink:type="arc"/>

<link:label id="lab_sfly_HoldersOfNotesConversionPercentageOfConversionPrice_E903F32D2B9AD47A73DFE9A82B2BB0E9_terseLabel_en-US" xlink:label="lab_sfly_HoldersOfNotesConversionPercentageOfConversionPrice_E903F32D2B9AD47A73DFE9A82B2BB0E9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Holders of notes conversion percentage of conversion price </link:label>

<link:label id="lab_sfly_HoldersOfNotesConversionPercentageOfConversionPrice_E903F32D2B9AD47A73DFE9A82B2BB0E9_label_en-US" xlink:label="lab_sfly_HoldersOfNotesConversionPercentageOfConversionPrice_E903F32D2B9AD47A73DFE9A82B2BB0E9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Holders Of Notes Conversion Percentage Of Conversion Price </link:label>

<link:label id="lab_sfly_HoldersOfNotesConversionPercentageOfConversionPrice_E903F32D2B9AD47A73DFE9A82B2BB0E9_documentation_en-US" xlink:label="lab_sfly_HoldersOfNotesConversionPercentageOfConversionPrice_E903F32D2B9AD47A73DFE9A82B2BB0E9" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Holders Of Notes Conversion Percentage Of Conversion Price </link:label>

<link:loc xlink:href="sfly-20150630.xsd#sfly_HoldersOfNotesConversionPercentageOfConversionPrice" xlink:label="loc_sfly_HoldersOfNotesConversionPercentageOfConversionPrice_E903F32D2B9AD47A73DFE9A82B2BB0E9" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_sfly_HoldersOfNotesConversionPercentageOfConversionPrice_E903F32D2B9AD47A73DFE9A82B2BB0E9" xlink:to="lab_sfly_HoldersOfNotesConversionPercentageOfConversionPrice_E903F32D2B9AD47A73DFE9A82B2BB0E9" xlink:type="arc"/>

<link:label id="lab_sfly_NotesTradingPricePercentage_4D438861FEDEDBA04A6EE9A82B2B4F1A_terseLabel_en-US" xlink:label="lab_sfly_NotesTradingPricePercentage_4D438861FEDEDBA04A6EE9A82B2B4F1A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Notes trading price percentage </link:label>

<link:label id="lab_sfly_NotesTradingPricePercentage_4D438861FEDEDBA04A6EE9A82B2B4F1A_label_en-US" xlink:label="lab_sfly_NotesTradingPricePercentage_4D438861FEDEDBA04A6EE9A82B2B4F1A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Notes Trading Price Percentage </link:label>

<link:label id="lab_sfly_NotesTradingPricePercentage_4D438861FEDEDBA04A6EE9A82B2B4F1A_documentation_en-US" xlink:label="lab_sfly_NotesTradingPricePercentage_4D438861FEDEDBA04A6EE9A82B2B4F1A" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Notes Trading Price Percentage </link:label>

<link:loc xlink:href="sfly-20150630.xsd#sfly_NotesTradingPricePercentage" xlink:label="loc_sfly_NotesTradingPricePercentage_4D438861FEDEDBA04A6EE9A82B2B4F1A" xlink:type="locator"/>

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<link:label id="lab_us-gaap_DebtIssuanceCosts_9DA9901A7D3545F9FDFCE9A82B2BBFC6_terseLabel_en-US" xlink:label="lab_us-gaap_DebtIssuanceCosts_9DA9901A7D3545F9FDFCE9A82B2BBFC6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Debt issuance cost </link:label>

<link:label id="lab_us-gaap_DebtIssuanceCosts_9DA9901A7D3545F9FDFCE9A82B2BBFC6_label_en-US" xlink:label="lab_us-gaap_DebtIssuanceCosts_9DA9901A7D3545F9FDFCE9A82B2BBFC6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Debt Issuance Cost </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DebtIssuanceCosts" xlink:label="loc_us-gaap_DebtIssuanceCosts_9DA9901A7D3545F9FDFCE9A82B2BBFC6" xlink:type="locator"/>

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<link:label id="lab_us-gaap_DeferredTaxAssetsLiabilitiesNet_969A42DE54A5618DA665E9A82B2B82AC_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredTaxAssetsLiabilitiesNet_969A42DE54A5618DA665E9A82B2B82AC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Deferred tax assets </link:label>

<link:label id="lab_us-gaap_DeferredTaxAssetsLiabilitiesNet_969A42DE54A5618DA665E9A82B2B82AC_label_en-US" xlink:label="lab_us-gaap_DeferredTaxAssetsLiabilitiesNet_969A42DE54A5618DA665E9A82B2B82AC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Deferred Tax Assets, Net </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DeferredTaxAssetsLiabilitiesNet" xlink:label="loc_us-gaap_DeferredTaxAssetsLiabilitiesNet_969A42DE54A5618DA665E9A82B2B82AC" xlink:type="locator"/>

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<link:label id="lab_sfly_DebtIssuanceCostsAttributabletotheEquityComponent_753A11E47F10987991F7E9A82B2CDE34_terseLabel_en-US" xlink:label="lab_sfly_DebtIssuanceCostsAttributabletotheEquityComponent_753A11E47F10987991F7E9A82B2CDE34" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Debt issuance costs attributable to the equity component </link:label>

<link:label id="lab_sfly_DebtIssuanceCostsAttributabletotheEquityComponent_753A11E47F10987991F7E9A82B2CDE34_label_en-US" xlink:label="lab_sfly_DebtIssuanceCostsAttributabletotheEquityComponent_753A11E47F10987991F7E9A82B2CDE34" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Debt Issuance Costs Attributable to the Equity Component </link:label>

<link:label id="lab_sfly_DebtIssuanceCostsAttributabletotheEquityComponent_753A11E47F10987991F7E9A82B2CDE34_documentation_en-US" xlink:label="lab_sfly_DebtIssuanceCostsAttributabletotheEquityComponent_753A11E47F10987991F7E9A82B2CDE34" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Debt Issuance Costs Attributable to the Equity Component </link:label>

<link:loc xlink:href="sfly-20150630.xsd#sfly_DebtIssuanceCostsAttributabletotheEquityComponent" xlink:label="loc_sfly_DebtIssuanceCostsAttributabletotheEquityComponent_753A11E47F10987991F7E9A82B2CDE34" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_sfly_DebtIssuanceCostsAttributabletotheEquityComponent_753A11E47F10987991F7E9A82B2CDE34" xlink:to="lab_sfly_DebtIssuanceCostsAttributabletotheEquityComponent_753A11E47F10987991F7E9A82B2CDE34" xlink:type="arc"/>

<link:label id="lab_us-gaap_DerivativeFairValueOfDerivativeLiability_10A092D657C0E0167F25E9A82B2C74FE_terseLabel_en-US" xlink:label="lab_us-gaap_DerivativeFairValueOfDerivativeLiability_10A092D657C0E0167F25E9A82B2C74FE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Note hedge, aggregate amount </link:label>

<link:label id="lab_us-gaap_DerivativeFairValueOfDerivativeLiability_10A092D657C0E0167F25E9A82B2C74FE_label_en-US" xlink:label="lab_us-gaap_DerivativeFairValueOfDerivativeLiability_10A092D657C0E0167F25E9A82B2C74FE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Derivative Liability, Fair Value, Gross Liability </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DerivativeFairValueOfDerivativeLiability" xlink:label="loc_us-gaap_DerivativeFairValueOfDerivativeLiability_10A092D657C0E0167F25E9A82B2C74FE" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeFairValueOfDerivativeLiability_10A092D657C0E0167F25E9A82B2C74FE" xlink:to="lab_us-gaap_DerivativeFairValueOfDerivativeLiability_10A092D657C0E0167F25E9A82B2C74FE" xlink:type="arc"/>

<link:label id="lab_us-gaap_ClassOfWarrantOrRightExercisePriceOfWarrantsOrRights1_5C0F20616996C52656BCE9A82B2CF46F_terseLabel_en-US" xlink:label="lab_us-gaap_ClassOfWarrantOrRightExercisePriceOfWarrantsOrRights1_5C0F20616996C52656BCE9A82B2CF46F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Strike price of warrants </link:label>

<link:label id="lab_us-gaap_ClassOfWarrantOrRightExercisePriceOfWarrantsOrRights1_5C0F20616996C52656BCE9A82B2CF46F_label_en-US" xlink:label="lab_us-gaap_ClassOfWarrantOrRightExercisePriceOfWarrantsOrRights1_5C0F20616996C52656BCE9A82B2CF46F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Class of Warrant or Right, Exercise Price of Warrants or Rights </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ClassOfWarrantOrRightExercisePriceOfWarrantsOrRights1" xlink:label="loc_us-gaap_ClassOfWarrantOrRightExercisePriceOfWarrantsOrRights1_5C0F20616996C52656BCE9A82B2CF46F" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ClassOfWarrantOrRightExercisePriceOfWarrantsOrRights1_5C0F20616996C52656BCE9A82B2CF46F" xlink:to="lab_us-gaap_ClassOfWarrantOrRightExercisePriceOfWarrantsOrRights1_5C0F20616996C52656BCE9A82B2CF46F" xlink:type="arc"/>

<link:label id="lab_us-gaap_ProceedsFromIssuanceOfWarrants_A8361501E83F8445EB2DE9A82B2C3708_terseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromIssuanceOfWarrants_A8361501E83F8445EB2DE9A82B2C3708" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Proceeds from issuance of warrants </link:label>

<link:label id="lab_us-gaap_ProceedsFromIssuanceOfWarrants_A8361501E83F8445EB2DE9A82B2C3708_label_en-US" xlink:label="lab_us-gaap_ProceedsFromIssuanceOfWarrants_A8361501E83F8445EB2DE9A82B2C3708" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Proceeds from Issuance of Warrants </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ProceedsFromIssuanceOfWarrants" xlink:label="loc_us-gaap_ProceedsFromIssuanceOfWarrants_A8361501E83F8445EB2DE9A82B2C3708" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProceedsFromIssuanceOfWarrants_A8361501E83F8445EB2DE9A82B2C3708" xlink:to="lab_us-gaap_ProceedsFromIssuanceOfWarrants_A8361501E83F8445EB2DE9A82B2C3708" xlink:type="arc"/>

<link:label id="lab_us-gaap_ScheduleOfDebtInstrumentsTextBlock_057034BC12DF744E65E0E9A82AA06E0B_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfDebtInstrumentsTextBlock_057034BC12DF744E65E0E9A82AA06E0B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Schedule of long-term debt instruments </link:label>

<link:label id="lab_us-gaap_ScheduleOfDebtInstrumentsTextBlock_057034BC12DF744E65E0E9A82AA06E0B_label_en-US" xlink:label="lab_us-gaap_ScheduleOfDebtInstrumentsTextBlock_057034BC12DF744E65E0E9A82AA06E0B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Schedule of Long-term Debt Instruments [Table Text Block] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ScheduleOfDebtInstrumentsTextBlock" xlink:label="loc_us-gaap_ScheduleOfDebtInstrumentsTextBlock_057034BC12DF744E65E0E9A82AA06E0B" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfDebtInstrumentsTextBlock_057034BC12DF744E65E0E9A82AA06E0B" xlink:to="lab_us-gaap_ScheduleOfDebtInstrumentsTextBlock_057034BC12DF744E65E0E9A82AA06E0B" xlink:type="arc"/>

<link:label id="lab_sfly_InterestExpenseRelatedToConvertibleSeniorNotesTableTextBlock_76E116CCAEBB197C9FF9E9A82AA03BAF_terseLabel_en-US" xlink:label="lab_sfly_InterestExpenseRelatedToConvertibleSeniorNotesTableTextBlock_76E116CCAEBB197C9FF9E9A82AA03BAF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Interest expense related to convertible senior notes </link:label>

<link:label id="lab_sfly_InterestExpenseRelatedToConvertibleSeniorNotesTableTextBlock_76E116CCAEBB197C9FF9E9A82AA03BAF_label_en-US" xlink:label="lab_sfly_InterestExpenseRelatedToConvertibleSeniorNotesTableTextBlock_76E116CCAEBB197C9FF9E9A82AA03BAF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Interest Expense Related To Convertible Senior Notes [Table Text Block] </link:label>

<link:label id="lab_sfly_InterestExpenseRelatedToConvertibleSeniorNotesTableTextBlock_76E116CCAEBB197C9FF9E9A82AA03BAF_documentation_en-US" xlink:label="lab_sfly_InterestExpenseRelatedToConvertibleSeniorNotesTableTextBlock_76E116CCAEBB197C9FF9E9A82AA03BAF" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Interest Expense Related To Convertible Senior Notes [Table Text Block] </link:label>

<link:loc xlink:href="sfly-20150630.xsd#sfly_InterestExpenseRelatedToConvertibleSeniorNotesTableTextBlock" xlink:label="loc_sfly_InterestExpenseRelatedToConvertibleSeniorNotesTableTextBlock_76E116CCAEBB197C9FF9E9A82AA03BAF" xlink:type="locator"/>

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<link:label id="lab_us-gaap_DeferredCostsCapitalizedPrepaidAndOtherAssetsDisclosureTextBlock_BB4245C70E04D8AAFB3DE9A82BC162B0_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredCostsCapitalizedPrepaidAndOtherAssetsDisclosureTextBlock_BB4245C70E04D8AAFB3DE9A82BC162B0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Schedule of prepaid expenses and other current assets </link:label>

<link:label id="lab_us-gaap_DeferredCostsCapitalizedPrepaidAndOtherAssetsDisclosureTextBlock_BB4245C70E04D8AAFB3DE9A82BC162B0_label_en-US" xlink:label="lab_us-gaap_DeferredCostsCapitalizedPrepaidAndOtherAssetsDisclosureTextBlock_BB4245C70E04D8AAFB3DE9A82BC162B0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Table Text Block] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DeferredCostsCapitalizedPrepaidAndOtherAssetsDisclosureTextBlock" xlink:label="loc_us-gaap_DeferredCostsCapitalizedPrepaidAndOtherAssetsDisclosureTextBlock_BB4245C70E04D8AAFB3DE9A82BC162B0" xlink:type="locator"/>

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<link:label id="lab_us-gaap_ScheduleOfOtherAssetsNoncurrentTextBlock_9A1E782AF07ABC14FA30E9A82BC1A6EB_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfOtherAssetsNoncurrentTextBlock_9A1E782AF07ABC14FA30E9A82BC1A6EB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Schedule of other noncurrent assets </link:label>

<link:label id="lab_us-gaap_ScheduleOfOtherAssetsNoncurrentTextBlock_9A1E782AF07ABC14FA30E9A82BC1A6EB_label_en-US" xlink:label="lab_us-gaap_ScheduleOfOtherAssetsNoncurrentTextBlock_9A1E782AF07ABC14FA30E9A82BC1A6EB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Schedule of Other Assets, Noncurrent [Table Text Block] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ScheduleOfOtherAssetsNoncurrentTextBlock" xlink:label="loc_us-gaap_ScheduleOfOtherAssetsNoncurrentTextBlock_9A1E782AF07ABC14FA30E9A82BC1A6EB" xlink:type="locator"/>

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<link:label id="lab_us-gaap_PropertyPlantAndEquipmentTextBlock_EC95B9391E67DED1680BE9A82BC23A86_terseLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentTextBlock_EC95B9391E67DED1680BE9A82BC23A86" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Schedule of property and equipment </link:label>

<link:label id="lab_us-gaap_PropertyPlantAndEquipmentTextBlock_EC95B9391E67DED1680BE9A82BC23A86_label_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentTextBlock_EC95B9391E67DED1680BE9A82BC23A86" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Property, Plant and Equipment [Table Text Block] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_PropertyPlantAndEquipmentTextBlock" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentTextBlock_EC95B9391E67DED1680BE9A82BC23A86" xlink:type="locator"/>

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<link:label id="lab_us-gaap_ScheduleOfAccruedLiabilitiesTableTextBlock_ADB135DCACC93EAF158EE9A82BC2185F_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfAccruedLiabilitiesTableTextBlock_ADB135DCACC93EAF158EE9A82BC2185F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Schedule of accrued liabilities </link:label>

<link:label id="lab_us-gaap_ScheduleOfAccruedLiabilitiesTableTextBlock_ADB135DCACC93EAF158EE9A82BC2185F_label_en-US" xlink:label="lab_us-gaap_ScheduleOfAccruedLiabilitiesTableTextBlock_ADB135DCACC93EAF158EE9A82BC2185F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Schedule of Accrued Liabilities [Table Text Block] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ScheduleOfAccruedLiabilitiesTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfAccruedLiabilitiesTableTextBlock_ADB135DCACC93EAF158EE9A82BC2185F" xlink:type="locator"/>

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<link:label id="lab_sfly_ScheduleofOtherNoncurrentLiabilitiesTableTextBlock_2D719C771525040F60C7E9A82BC21D30_terseLabel_en-US" xlink:label="lab_sfly_ScheduleofOtherNoncurrentLiabilitiesTableTextBlock_2D719C771525040F60C7E9A82BC21D30" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Schedule of other noncurrent liabilities </link:label>

<link:label id="lab_sfly_ScheduleofOtherNoncurrentLiabilitiesTableTextBlock_2D719C771525040F60C7E9A82BC21D30_label_en-US" xlink:label="lab_sfly_ScheduleofOtherNoncurrentLiabilitiesTableTextBlock_2D719C771525040F60C7E9A82BC21D30" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Schedule of Other Noncurrent Liabilities [Table Text Block] </link:label>

<link:label id="lab_sfly_ScheduleofOtherNoncurrentLiabilitiesTableTextBlock_2D719C771525040F60C7E9A82BC21D30_documentation_en-US" xlink:label="lab_sfly_ScheduleofOtherNoncurrentLiabilitiesTableTextBlock_2D719C771525040F60C7E9A82BC21D30" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Schedule of Other Noncurrent Liabilities [Table Text Block] </link:label>

<link:loc xlink:href="sfly-20150630.xsd#sfly_ScheduleofOtherNoncurrentLiabilitiesTableTextBlock" xlink:label="loc_sfly_ScheduleofOtherNoncurrentLiabilitiesTableTextBlock_2D719C771525040F60C7E9A82BC21D30" xlink:type="locator"/>

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<link:label id="lab_us-gaap_AssetsAbstract_64AFC034E88FA3864C71FBC268D1AA99_terseLabel_en-US" xlink:label="lab_us-gaap_AssetsAbstract_64AFC034E88FA3864C71FBC268D1AA99" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Assets </link:label>

<link:label id="lab_us-gaap_AssetsAbstract_64AFC034E88FA3864C71FBC268D1AA99_label_en-US" xlink:label="lab_us-gaap_AssetsAbstract_64AFC034E88FA3864C71FBC268D1AA99" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Assets [Abstract] </link:label>

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<link:label id="lab_us-gaap_AssetsCurrentAbstract_F976A77D5F1BFDD94142FBC268D16217_terseLabel_en-US" xlink:label="lab_us-gaap_AssetsCurrentAbstract_F976A77D5F1BFDD94142FBC268D16217" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Current assets: </link:label>

<link:label id="lab_us-gaap_AssetsCurrentAbstract_F976A77D5F1BFDD94142FBC268D16217_label_en-US" xlink:label="lab_us-gaap_AssetsCurrentAbstract_F976A77D5F1BFDD94142FBC268D16217" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Assets, Current [Abstract] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AssetsCurrentAbstract" xlink:label="loc_us-gaap_AssetsCurrentAbstract_F976A77D5F1BFDD94142FBC268D16217" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AssetsCurrentAbstract_F976A77D5F1BFDD94142FBC268D16217" xlink:to="lab_us-gaap_AssetsCurrentAbstract_F976A77D5F1BFDD94142FBC268D16217" xlink:type="arc"/>

<link:label id="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_2E5684640FC25C6E7810FBC268D22B44_terseLabel_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_2E5684640FC25C6E7810FBC268D22B44" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Cash and cash equivalents </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_CashAndCashEquivalentsAtCarryingValue" xlink:label="loc_us-gaap_CashAndCashEquivalentsAtCarryingValue_2E5684640FC25C6E7810FBC268D22B44" xlink:type="locator"/>

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<link:label id="lab_us-gaap_ShortTermInvestments_FC6BD1548F7EE60A9A9BFBC268D30968_terseLabel_en-US" xlink:label="lab_us-gaap_ShortTermInvestments_FC6BD1548F7EE60A9A9BFBC268D30968" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Short-term investments </link:label>

<link:label id="lab_us-gaap_ShortTermInvestments_FC6BD1548F7EE60A9A9BFBC268D30968_label_en-US" xlink:label="lab_us-gaap_ShortTermInvestments_FC6BD1548F7EE60A9A9BFBC268D30968" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Short-term Investments </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShortTermInvestments" xlink:label="loc_us-gaap_ShortTermInvestments_FC6BD1548F7EE60A9A9BFBC268D30968" xlink:type="locator"/>

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<link:label id="lab_us-gaap_AccountsReceivableNetCurrent_89A60CA81A03D30D3156FBC268D43183_terseLabel_en-US" xlink:label="lab_us-gaap_AccountsReceivableNetCurrent_89A60CA81A03D30D3156FBC268D43183" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Accounts receivable, net </link:label>

<link:label id="lab_us-gaap_AccountsReceivableNetCurrent_89A60CA81A03D30D3156FBC268D43183_label_en-US" xlink:label="lab_us-gaap_AccountsReceivableNetCurrent_89A60CA81A03D30D3156FBC268D43183" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Accounts Receivable, Net, Current </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AccountsReceivableNetCurrent" xlink:label="loc_us-gaap_AccountsReceivableNetCurrent_89A60CA81A03D30D3156FBC268D43183" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccountsReceivableNetCurrent_89A60CA81A03D30D3156FBC268D43183" xlink:to="lab_us-gaap_AccountsReceivableNetCurrent_89A60CA81A03D30D3156FBC268D43183" xlink:type="arc"/>

<link:label id="lab_us-gaap_InventoryNet_A1F83BEBF66CAE28EF2DFBC268D42668_verboseLabel_en-US" xlink:label="lab_us-gaap_InventoryNet_A1F83BEBF66CAE28EF2DFBC268D42668" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Inventories </link:label>

<link:label id="lab_us-gaap_InventoryNet_A1F83BEBF66CAE28EF2DFBC268D42668_label_en-US" xlink:label="lab_us-gaap_InventoryNet_A1F83BEBF66CAE28EF2DFBC268D42668" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Inventory, Net </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_InventoryNet" xlink:label="loc_us-gaap_InventoryNet_A1F83BEBF66CAE28EF2DFBC268D42668" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InventoryNet_A1F83BEBF66CAE28EF2DFBC268D42668" xlink:to="lab_us-gaap_InventoryNet_A1F83BEBF66CAE28EF2DFBC268D42668" xlink:type="arc"/>

<link:label id="lab_us-gaap_DeferredTaxAssetsNetCurrent_C4DC67EA53E07937AF98FBC268D4F903_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredTaxAssetsNetCurrent_C4DC67EA53E07937AF98FBC268D4F903" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Deferred tax asset, current portion </link:label>

<link:label id="lab_us-gaap_DeferredTaxAssetsNetCurrent_C4DC67EA53E07937AF98FBC268D4F903_label_en-US" xlink:label="lab_us-gaap_DeferredTaxAssetsNetCurrent_C4DC67EA53E07937AF98FBC268D4F903" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Deferred Tax Assets, Net of Valuation Allowance, Current </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DeferredTaxAssetsNetCurrent" xlink:label="loc_us-gaap_DeferredTaxAssetsNetCurrent_C4DC67EA53E07937AF98FBC268D4F903" xlink:type="locator"/>

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<link:label id="lab_us-gaap_PrepaidExpenseAndOtherAssetsCurrent_39F04CC4D2CA5DCD2E80FBC268D4E48D_terseLabel_en-US" xlink:label="lab_us-gaap_PrepaidExpenseAndOtherAssetsCurrent_39F04CC4D2CA5DCD2E80FBC268D4E48D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Prepaid expenses and other current assets </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_PrepaidExpenseAndOtherAssetsCurrent" xlink:label="loc_us-gaap_PrepaidExpenseAndOtherAssetsCurrent_39F04CC4D2CA5DCD2E80FBC268D4E48D" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PrepaidExpenseAndOtherAssetsCurrent_39F04CC4D2CA5DCD2E80FBC268D4E48D" xlink:to="lab_us-gaap_PrepaidExpenseAndOtherAssetsCurrent_39F04CC4D2CA5DCD2E80FBC268D4E48D" xlink:type="arc"/>

<link:label id="lab_us-gaap_AssetsCurrent_B80DDF8EA99D20B67FE4FBC268D49C18_totalLabel_en-US" xlink:label="lab_us-gaap_AssetsCurrent_B80DDF8EA99D20B67FE4FBC268D49C18" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US"> Total current assets </link:label>

<link:label id="lab_us-gaap_AssetsCurrent_B80DDF8EA99D20B67FE4FBC268D49C18_label_en-US" xlink:label="lab_us-gaap_AssetsCurrent_B80DDF8EA99D20B67FE4FBC268D49C18" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Assets, Current </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AssetsCurrent" xlink:label="loc_us-gaap_AssetsCurrent_B80DDF8EA99D20B67FE4FBC268D49C18" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AssetsCurrent_B80DDF8EA99D20B67FE4FBC268D49C18" xlink:to="lab_us-gaap_AssetsCurrent_B80DDF8EA99D20B67FE4FBC268D49C18" xlink:type="arc"/>

<link:label id="lab_us-gaap_LongTermInvestments_A98206E95884E39AED3AFBC268D4AB27_terseLabel_en-US" xlink:label="lab_us-gaap_LongTermInvestments_A98206E95884E39AED3AFBC268D4AB27" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Long-term investments </link:label>

<link:label id="lab_us-gaap_LongTermInvestments_A98206E95884E39AED3AFBC268D4AB27_label_en-US" xlink:label="lab_us-gaap_LongTermInvestments_A98206E95884E39AED3AFBC268D4AB27" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Long-term Investments </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_LongTermInvestments" xlink:label="loc_us-gaap_LongTermInvestments_A98206E95884E39AED3AFBC268D4AB27" xlink:type="locator"/>

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<link:label id="lab_us-gaap_PropertyPlantAndEquipmentNet_B2DCB38A70DC9CE22ED3FBC268D42C82_verboseLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentNet_B2DCB38A70DC9CE22ED3FBC268D42C82" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Property and equipment, net </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_PropertyPlantAndEquipmentNet" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentNet_B2DCB38A70DC9CE22ED3FBC268D42C82" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentNet_B2DCB38A70DC9CE22ED3FBC268D42C82" xlink:to="lab_us-gaap_PropertyPlantAndEquipmentNet_B2DCB38A70DC9CE22ED3FBC268D42C82" xlink:type="arc"/>

<link:label id="lab_us-gaap_IntangibleAssetsNetExcludingGoodwill_F5EAB7E24F1F90F18044FBC268D47CE1_verboseLabel_en-US" xlink:label="lab_us-gaap_IntangibleAssetsNetExcludingGoodwill_F5EAB7E24F1F90F18044FBC268D47CE1" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Intangible assets, net </link:label>

<link:label id="lab_us-gaap_IntangibleAssetsNetExcludingGoodwill_F5EAB7E24F1F90F18044FBC268D47CE1_label_en-US" xlink:label="lab_us-gaap_IntangibleAssetsNetExcludingGoodwill_F5EAB7E24F1F90F18044FBC268D47CE1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Intangible Assets, Net (Excluding Goodwill) </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_IntangibleAssetsNetExcludingGoodwill" xlink:label="loc_us-gaap_IntangibleAssetsNetExcludingGoodwill_F5EAB7E24F1F90F18044FBC268D47CE1" xlink:type="locator"/>

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<link:label id="lab_us-gaap_Goodwill_253767A8E3A1165ED73CFBC268D51EE9_verboseLabel_en-US" xlink:label="lab_us-gaap_Goodwill_253767A8E3A1165ED73CFBC268D51EE9" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Goodwill </link:label>

<link:label id="lab_us-gaap_Goodwill_253767A8E3A1165ED73CFBC268D51EE9_label_en-US" xlink:label="lab_us-gaap_Goodwill_253767A8E3A1165ED73CFBC268D51EE9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Goodwill </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_Goodwill" xlink:label="loc_us-gaap_Goodwill_253767A8E3A1165ED73CFBC268D51EE9" xlink:type="locator"/>

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<link:label id="lab_us-gaap_DeferredTaxAssetsNetNoncurrent_465BF43D9C99F977FBEFFBC268D5DFAD_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredTaxAssetsNetNoncurrent_465BF43D9C99F977FBEFFBC268D5DFAD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Deferred tax asset, net of current portion </link:label>

<link:label id="lab_us-gaap_DeferredTaxAssetsNetNoncurrent_465BF43D9C99F977FBEFFBC268D5DFAD_label_en-US" xlink:label="lab_us-gaap_DeferredTaxAssetsNetNoncurrent_465BF43D9C99F977FBEFFBC268D5DFAD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Deferred Tax Assets, Net of Valuation Allowance, Noncurrent </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DeferredTaxAssetsNetNoncurrent" xlink:label="loc_us-gaap_DeferredTaxAssetsNetNoncurrent_465BF43D9C99F977FBEFFBC268D5DFAD" xlink:type="locator"/>

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<link:label id="lab_us-gaap_Assets_71540AE1AF3E9F138F63FBC268D531DF_totalLabel_en-US" xlink:label="lab_us-gaap_Assets_71540AE1AF3E9F138F63FBC268D531DF" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US"> Total assets </link:label>

<link:label id="lab_us-gaap_Assets_71540AE1AF3E9F138F63FBC268D531DF_label_en-US" xlink:label="lab_us-gaap_Assets_71540AE1AF3E9F138F63FBC268D531DF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Assets </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_Assets" xlink:label="loc_us-gaap_Assets_71540AE1AF3E9F138F63FBC268D531DF" xlink:type="locator"/>

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<link:label id="lab_us-gaap_LiabilitiesCurrentAbstract_459A931A043B49312BFBFBC268D583DD_terseLabel_en-US" xlink:label="lab_us-gaap_LiabilitiesCurrentAbstract_459A931A043B49312BFBFBC268D583DD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Current liabilities: </link:label>

<link:label id="lab_us-gaap_LiabilitiesCurrentAbstract_459A931A043B49312BFBFBC268D583DD_label_en-US" xlink:label="lab_us-gaap_LiabilitiesCurrentAbstract_459A931A043B49312BFBFBC268D583DD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Liabilities, Current [Abstract] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_LiabilitiesCurrentAbstract" xlink:label="loc_us-gaap_LiabilitiesCurrentAbstract_459A931A043B49312BFBFBC268D583DD" xlink:type="locator"/>

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<link:label id="lab_us-gaap_AccountsPayableCurrent_BE4C6EBDF4F7595910EAFBC268D6B0AB_verboseLabel_en-US" xlink:label="lab_us-gaap_AccountsPayableCurrent_BE4C6EBDF4F7595910EAFBC268D6B0AB" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Accounts payable </link:label>

<link:label id="lab_us-gaap_AccountsPayableCurrent_BE4C6EBDF4F7595910EAFBC268D6B0AB_label_en-US" xlink:label="lab_us-gaap_AccountsPayableCurrent_BE4C6EBDF4F7595910EAFBC268D6B0AB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Accounts Payable, Current </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AccountsPayableCurrent" xlink:label="loc_us-gaap_AccountsPayableCurrent_BE4C6EBDF4F7595910EAFBC268D6B0AB" xlink:type="locator"/>

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<link:label id="lab_us-gaap_AccruedLiabilitiesCurrent_C0B869DBB65361648D1AFBC268D66CBA_label_en-US" xlink:label="lab_us-gaap_AccruedLiabilitiesCurrent_C0B869DBB65361648D1AFBC268D66CBA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Accrued Liabilities, Current </link:label>

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<link:label id="lab_us-gaap_AdditionalPaidInCapitalCommonStock_A145882A36215D7F8C6AFBC268D7D03E_label_en-US" xlink:label="lab_us-gaap_AdditionalPaidInCapitalCommonStock_A145882A36215D7F8C6AFBC268D7D03E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Additional Paid in Capital, Common Stock </link:label>

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<link:label id="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_ECEC84D6769A148BECE9FBC268D7F9E5_verboseLabel_en-US" xlink:label="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_ECEC84D6769A148BECE9FBC268D7F9E5" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Accumulated other comprehensive income/(loss) </link:label>

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<link:label id="lab_us-gaap_StockholdersEquity_787F81D81AAA0F3FF852FBC268D85AC6_label_en-US" xlink:label="lab_us-gaap_StockholdersEquity_787F81D81AAA0F3FF852FBC268D85AC6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Stockholders' Equity Attributable to Parent </link:label>

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<link:label id="lab_us-gaap_StatementOfIncomeAndComprehensiveIncomeAbstract_3CEF9FF8F608313CDCE6D7309B68FDE3_label_en-US" xlink:label="lab_us-gaap_StatementOfIncomeAndComprehensiveIncomeAbstract_3CEF9FF8F608313CDCE6D7309B68FDE3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Statement of Comprehensive Income [Abstract] </link:label>

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<link:label id="lab_us-gaap_OtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentBeforeTax_5D953C44D312AA1CD592D7309B68428E_label_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentBeforeTax_5D953C44D312AA1CD592D7309B68428E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Other Comprehensive Income (Loss), Available-for-sale Securities Adjustment, before Tax </link:label>

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<link:label id="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTaxPortionAttributableToParent_38FC78B9A75C0B905A36D7309B682F76_totalLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTaxPortionAttributableToParent_38FC78B9A75C0B905A36D7309B682F76" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US"> Other comprehensive income/(loss), net of tax </link:label>

<link:label id="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTaxPortionAttributableToParent_38FC78B9A75C0B905A36D7309B682F76_label_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTaxPortionAttributableToParent_38FC78B9A75C0B905A36D7309B682F76" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Other Comprehensive Income (Loss), Net of Tax, Portion Attributable to Parent </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossNetOfTaxPortionAttributableToParent" xlink:label="loc_us-gaap_OtherComprehensiveIncomeLossNetOfTaxPortionAttributableToParent_38FC78B9A75C0B905A36D7309B682F76" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherComprehensiveIncomeLossNetOfTaxPortionAttributableToParent_38FC78B9A75C0B905A36D7309B682F76" xlink:to="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTaxPortionAttributableToParent_38FC78B9A75C0B905A36D7309B682F76" xlink:type="arc"/>

<link:label id="lab_us-gaap_ComprehensiveIncomeNetOfTax_81BC190E941D331BE190D7309B680C13_totalLabel_en-US" xlink:label="lab_us-gaap_ComprehensiveIncomeNetOfTax_81BC190E941D331BE190D7309B680C13" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US"> Comprehensive loss </link:label>

<link:label id="lab_us-gaap_ComprehensiveIncomeNetOfTax_81BC190E941D331BE190D7309B680C13_label_en-US" xlink:label="lab_us-gaap_ComprehensiveIncomeNetOfTax_81BC190E941D331BE190D7309B680C13" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Comprehensive Income (Loss), Net of Tax, Attributable to Parent </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ComprehensiveIncomeNetOfTax" xlink:label="loc_us-gaap_ComprehensiveIncomeNetOfTax_81BC190E941D331BE190D7309B680C13" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ComprehensiveIncomeNetOfTax_81BC190E941D331BE190D7309B680C13" xlink:to="lab_us-gaap_ComprehensiveIncomeNetOfTax_81BC190E941D331BE190D7309B680C13" xlink:type="arc"/>

<link:label id="lab_sfly_DocumentAndEntityInformationAbstract_70966FB03BD661CA199FE9A82C3E664F_label_en-US" xlink:label="lab_sfly_DocumentAndEntityInformationAbstract_70966FB03BD661CA199FE9A82C3E664F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Document and Entity Information [Abstract] </link:label>

<link:label id="lab_sfly_DocumentAndEntityInformationAbstract_70966FB03BD661CA199FE9A82C3E664F_documentation_en-US" xlink:label="lab_sfly_DocumentAndEntityInformationAbstract_70966FB03BD661CA199FE9A82C3E664F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> -- None. No documentation exists for this element. -- </link:label>

<link:loc xlink:href="sfly-20150630.xsd#sfly_DocumentAndEntityInformationAbstract" xlink:label="loc_sfly_DocumentAndEntityInformationAbstract_70966FB03BD661CA199FE9A82C3E664F" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_sfly_DocumentAndEntityInformationAbstract_70966FB03BD661CA199FE9A82C3E664F" xlink:to="lab_sfly_DocumentAndEntityInformationAbstract_70966FB03BD661CA199FE9A82C3E664F" xlink:type="arc"/>

<link:label id="lab_dei_EntityRegistrantName_C2C3565EE54D9CF810AAE9A82C3E8023_terseLabel_en-US" xlink:label="lab_dei_EntityRegistrantName_C2C3565EE54D9CF810AAE9A82C3E8023" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Entity Registrant Name </link:label>

<link:label id="lab_dei_EntityRegistrantName_C2C3565EE54D9CF810AAE9A82C3E8023_label_en-US" xlink:label="lab_dei_EntityRegistrantName_C2C3565EE54D9CF810AAE9A82C3E8023" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Entity Registrant Name </link:label>

<link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_EntityRegistrantName" xlink:label="loc_dei_EntityRegistrantName_C2C3565EE54D9CF810AAE9A82C3E8023" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityRegistrantName_C2C3565EE54D9CF810AAE9A82C3E8023" xlink:to="lab_dei_EntityRegistrantName_C2C3565EE54D9CF810AAE9A82C3E8023" xlink:type="arc"/>

<link:label id="lab_dei_EntityCentralIndexKey_A2A79E32396C43CCCDDFE9A82C3EA46A_terseLabel_en-US" xlink:label="lab_dei_EntityCentralIndexKey_A2A79E32396C43CCCDDFE9A82C3EA46A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Entity Central Index Key </link:label>

<link:label id="lab_dei_EntityCentralIndexKey_A2A79E32396C43CCCDDFE9A82C3EA46A_label_en-US" xlink:label="lab_dei_EntityCentralIndexKey_A2A79E32396C43CCCDDFE9A82C3EA46A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Entity Central Index Key </link:label>

<link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_EntityCentralIndexKey" xlink:label="loc_dei_EntityCentralIndexKey_A2A79E32396C43CCCDDFE9A82C3EA46A" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityCentralIndexKey_A2A79E32396C43CCCDDFE9A82C3EA46A" xlink:to="lab_dei_EntityCentralIndexKey_A2A79E32396C43CCCDDFE9A82C3EA46A" xlink:type="arc"/>

<link:label id="lab_dei_CurrentFiscalYearEndDate_D566BC37F8CBFF7CF9BBE9A82C3EA698_terseLabel_en-US" xlink:label="lab_dei_CurrentFiscalYearEndDate_D566BC37F8CBFF7CF9BBE9A82C3EA698" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Current Fiscal Year End Date </link:label>

<link:label id="lab_dei_CurrentFiscalYearEndDate_D566BC37F8CBFF7CF9BBE9A82C3EA698_label_en-US" xlink:label="lab_dei_CurrentFiscalYearEndDate_D566BC37F8CBFF7CF9BBE9A82C3EA698" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Current Fiscal Year End Date </link:label>

<link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_CurrentFiscalYearEndDate" xlink:label="loc_dei_CurrentFiscalYearEndDate_D566BC37F8CBFF7CF9BBE9A82C3EA698" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_CurrentFiscalYearEndDate_D566BC37F8CBFF7CF9BBE9A82C3EA698" xlink:to="lab_dei_CurrentFiscalYearEndDate_D566BC37F8CBFF7CF9BBE9A82C3EA698" xlink:type="arc"/>

<link:label id="lab_dei_EntityWellKnownSeasonedIssuer_E641F1B0EE306DD719E2E9A82C3E39DF_terseLabel_en-US" xlink:label="lab_dei_EntityWellKnownSeasonedIssuer_E641F1B0EE306DD719E2E9A82C3E39DF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Entity Well-known Seasoned Issuer </link:label>

<link:label id="lab_dei_EntityWellKnownSeasonedIssuer_E641F1B0EE306DD719E2E9A82C3E39DF_label_en-US" xlink:label="lab_dei_EntityWellKnownSeasonedIssuer_E641F1B0EE306DD719E2E9A82C3E39DF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Entity Well-known Seasoned Issuer </link:label>

<link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_EntityWellKnownSeasonedIssuer" xlink:label="loc_dei_EntityWellKnownSeasonedIssuer_E641F1B0EE306DD719E2E9A82C3E39DF" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityWellKnownSeasonedIssuer_E641F1B0EE306DD719E2E9A82C3E39DF" xlink:to="lab_dei_EntityWellKnownSeasonedIssuer_E641F1B0EE306DD719E2E9A82C3E39DF" xlink:type="arc"/>

<link:label id="lab_dei_EntityVoluntaryFilers_26944592DC9BA78CFD5CE9A82C3F5F05_terseLabel_en-US" xlink:label="lab_dei_EntityVoluntaryFilers_26944592DC9BA78CFD5CE9A82C3F5F05" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Entity Voluntary Filers </link:label>

<link:label id="lab_dei_EntityVoluntaryFilers_26944592DC9BA78CFD5CE9A82C3F5F05_label_en-US" xlink:label="lab_dei_EntityVoluntaryFilers_26944592DC9BA78CFD5CE9A82C3F5F05" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Entity Voluntary Filers </link:label>

<link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_EntityVoluntaryFilers" xlink:label="loc_dei_EntityVoluntaryFilers_26944592DC9BA78CFD5CE9A82C3F5F05" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityVoluntaryFilers_26944592DC9BA78CFD5CE9A82C3F5F05" xlink:to="lab_dei_EntityVoluntaryFilers_26944592DC9BA78CFD5CE9A82C3F5F05" xlink:type="arc"/>

<link:label id="lab_dei_EntityCurrentReportingStatus_DFF0CE4B7D4CCD515844E9A82C3F70AE_terseLabel_en-US" xlink:label="lab_dei_EntityCurrentReportingStatus_DFF0CE4B7D4CCD515844E9A82C3F70AE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Entity Current Reporting Status </link:label>

<link:label id="lab_dei_EntityCurrentReportingStatus_DFF0CE4B7D4CCD515844E9A82C3F70AE_label_en-US" xlink:label="lab_dei_EntityCurrentReportingStatus_DFF0CE4B7D4CCD515844E9A82C3F70AE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Entity Current Reporting Status </link:label>

<link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_EntityCurrentReportingStatus" xlink:label="loc_dei_EntityCurrentReportingStatus_DFF0CE4B7D4CCD515844E9A82C3F70AE" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityCurrentReportingStatus_DFF0CE4B7D4CCD515844E9A82C3F70AE" xlink:to="lab_dei_EntityCurrentReportingStatus_DFF0CE4B7D4CCD515844E9A82C3F70AE" xlink:type="arc"/>

<link:label id="lab_dei_EntityFilerCategory_5504D8D443548A018058E9A82C3F3DDD_terseLabel_en-US" xlink:label="lab_dei_EntityFilerCategory_5504D8D443548A018058E9A82C3F3DDD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Entity Filer Category </link:label>

<link:label id="lab_dei_EntityFilerCategory_5504D8D443548A018058E9A82C3F3DDD_label_en-US" xlink:label="lab_dei_EntityFilerCategory_5504D8D443548A018058E9A82C3F3DDD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Entity Filer Category </link:label>

<link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_EntityFilerCategory" xlink:label="loc_dei_EntityFilerCategory_5504D8D443548A018058E9A82C3F3DDD" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityFilerCategory_5504D8D443548A018058E9A82C3F3DDD" xlink:to="lab_dei_EntityFilerCategory_5504D8D443548A018058E9A82C3F3DDD" xlink:type="arc"/>

<link:label id="lab_dei_EntityCommonStockSharesOutstanding_16C778CEFDD4E153681CE9A82C3FCF3D_terseLabel_en-US" xlink:label="lab_dei_EntityCommonStockSharesOutstanding_16C778CEFDD4E153681CE9A82C3FCF3D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Entity Common Stock, Shares Outstanding </link:label>

<link:label id="lab_dei_EntityCommonStockSharesOutstanding_16C778CEFDD4E153681CE9A82C3FCF3D_label_en-US" xlink:label="lab_dei_EntityCommonStockSharesOutstanding_16C778CEFDD4E153681CE9A82C3FCF3D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Entity Common Stock, Shares Outstanding </link:label>

<link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_EntityCommonStockSharesOutstanding" xlink:label="loc_dei_EntityCommonStockSharesOutstanding_16C778CEFDD4E153681CE9A82C3FCF3D" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityCommonStockSharesOutstanding_16C778CEFDD4E153681CE9A82C3FCF3D" xlink:to="lab_dei_EntityCommonStockSharesOutstanding_16C778CEFDD4E153681CE9A82C3FCF3D" xlink:type="arc"/>

<link:label id="lab_dei_DocumentFiscalYearFocus_945EC07B871B04E69621E9A82C3F1BBB_terseLabel_en-US" xlink:label="lab_dei_DocumentFiscalYearFocus_945EC07B871B04E69621E9A82C3F1BBB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Document Fiscal Year Focus </link:label>

<link:label id="lab_dei_DocumentFiscalYearFocus_945EC07B871B04E69621E9A82C3F1BBB_label_en-US" xlink:label="lab_dei_DocumentFiscalYearFocus_945EC07B871B04E69621E9A82C3F1BBB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Document Fiscal Year Focus </link:label>

<link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_DocumentFiscalYearFocus" xlink:label="loc_dei_DocumentFiscalYearFocus_945EC07B871B04E69621E9A82C3F1BBB" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_DocumentFiscalYearFocus_945EC07B871B04E69621E9A82C3F1BBB" xlink:to="lab_dei_DocumentFiscalYearFocus_945EC07B871B04E69621E9A82C3F1BBB" xlink:type="arc"/>

<link:label id="lab_dei_DocumentFiscalPeriodFocus_719AC282F68E9DEB9E42E9A82C3F3E24_terseLabel_en-US" xlink:label="lab_dei_DocumentFiscalPeriodFocus_719AC282F68E9DEB9E42E9A82C3F3E24" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Document Fiscal Period Focus </link:label>

<link:label id="lab_dei_DocumentFiscalPeriodFocus_719AC282F68E9DEB9E42E9A82C3F3E24_label_en-US" xlink:label="lab_dei_DocumentFiscalPeriodFocus_719AC282F68E9DEB9E42E9A82C3F3E24" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Document Fiscal Period Focus </link:label>

<link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_DocumentFiscalPeriodFocus" xlink:label="loc_dei_DocumentFiscalPeriodFocus_719AC282F68E9DEB9E42E9A82C3F3E24" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_DocumentFiscalPeriodFocus_719AC282F68E9DEB9E42E9A82C3F3E24" xlink:to="lab_dei_DocumentFiscalPeriodFocus_719AC282F68E9DEB9E42E9A82C3F3E24" xlink:type="arc"/>

<link:label id="lab_dei_DocumentType_3F2A2081DF83D2CFAB7BE9A82C3FDC35_terseLabel_en-US" xlink:label="lab_dei_DocumentType_3F2A2081DF83D2CFAB7BE9A82C3FDC35" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Document Type </link:label>

<link:label id="lab_dei_DocumentType_3F2A2081DF83D2CFAB7BE9A82C3FDC35_label_en-US" xlink:label="lab_dei_DocumentType_3F2A2081DF83D2CFAB7BE9A82C3FDC35" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Document Type </link:label>

<link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_DocumentType" xlink:label="loc_dei_DocumentType_3F2A2081DF83D2CFAB7BE9A82C3FDC35" xlink:type="locator"/>

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<link:label id="lab_dei_AmendmentFlag_5A73C552DDB4D1D8DA40E9A82C402121_terseLabel_en-US" xlink:label="lab_dei_AmendmentFlag_5A73C552DDB4D1D8DA40E9A82C402121" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Amendment Flag </link:label>

<link:label id="lab_dei_AmendmentFlag_5A73C552DDB4D1D8DA40E9A82C402121_label_en-US" xlink:label="lab_dei_AmendmentFlag_5A73C552DDB4D1D8DA40E9A82C402121" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Amendment Flag </link:label>

<link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_AmendmentFlag" xlink:label="loc_dei_AmendmentFlag_5A73C552DDB4D1D8DA40E9A82C402121" xlink:type="locator"/>

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<link:label id="lab_dei_DocumentPeriodEndDate_26D9CB1D32CB9D07B719E9A82C4024A4_terseLabel_en-US" xlink:label="lab_dei_DocumentPeriodEndDate_26D9CB1D32CB9D07B719E9A82C4024A4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Document Period End Date </link:label>

<link:label id="lab_dei_DocumentPeriodEndDate_26D9CB1D32CB9D07B719E9A82C4024A4_label_en-US" xlink:label="lab_dei_DocumentPeriodEndDate_26D9CB1D32CB9D07B719E9A82C4024A4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Document Period End Date </link:label>

<link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_DocumentPeriodEndDate" xlink:label="loc_dei_DocumentPeriodEndDate_26D9CB1D32CB9D07B719E9A82C4024A4" xlink:type="locator"/>

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<link:label id="lab_us-gaap_ShareBasedCompensationAbstract_BC65B704BEACA9726CDFF9C9B7225331_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationAbstract_BC65B704BEACA9726CDFF9C9B7225331" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation [Abstract] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationAbstract" xlink:label="loc_us-gaap_ShareBasedCompensationAbstract_BC65B704BEACA9726CDFF9C9B7225331" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationAbstract_BC65B704BEACA9726CDFF9C9B7225331" xlink:to="lab_us-gaap_ShareBasedCompensationAbstract_BC65B704BEACA9726CDFF9C9B7225331" xlink:type="arc"/>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue_3D434B947A4095B0F0CFF9C9B72213F6_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue_3D434B947A4095B0F0CFF9C9B72213F6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Total intrinsic value of options exercised </link:label>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue_3D434B947A4095B0F0CFF9C9B72213F6_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue_3D434B947A4095B0F0CFF9C9B72213F6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercises in Period, Intrinsic Value </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue_3D434B947A4095B0F0CFF9C9B72213F6" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue_3D434B947A4095B0F0CFF9C9B72213F6" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue_3D434B947A4095B0F0CFF9C9B72213F6" xlink:type="arc"/>

<link:label id="lab_us-gaap_EmployeeServiceShareBasedCompensationCashReceivedFromExerciseOfStockOptions_417ED0FF57D013ABFBAEF9C9B722A437_terseLabel_en-US" xlink:label="lab_us-gaap_EmployeeServiceShareBasedCompensationCashReceivedFromExerciseOfStockOptions_417ED0FF57D013ABFBAEF9C9B722A437" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Net cash proceeds from the exercise of stock options </link:label>

<link:label id="lab_us-gaap_EmployeeServiceShareBasedCompensationCashReceivedFromExerciseOfStockOptions_417ED0FF57D013ABFBAEF9C9B722A437_label_en-US" xlink:label="lab_us-gaap_EmployeeServiceShareBasedCompensationCashReceivedFromExerciseOfStockOptions_417ED0FF57D013ABFBAEF9C9B722A437" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Employee Service Share-based Compensation, Cash Received from Exercise of Stock Options </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationCashReceivedFromExerciseOfStockOptions" xlink:label="loc_us-gaap_EmployeeServiceShareBasedCompensationCashReceivedFromExerciseOfStockOptions_417ED0FF57D013ABFBAEF9C9B722A437" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EmployeeServiceShareBasedCompensationCashReceivedFromExerciseOfStockOptions_417ED0FF57D013ABFBAEF9C9B722A437" xlink:to="lab_us-gaap_EmployeeServiceShareBasedCompensationCashReceivedFromExerciseOfStockOptions_417ED0FF57D013ABFBAEF9C9B722A437" xlink:type="arc"/>

<link:label id="lab_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable_9E38C7F2ADCA3527528FD7309AA51F61_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable_9E38C7F2ADCA3527528FD7309AA51F61" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Schedule of Segment Reporting Information, by Segment [Table] </link:label>

<link:label id="lab_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable_9E38C7F2ADCA3527528FD7309AA51F61_label_en-US" xlink:label="lab_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable_9E38C7F2ADCA3527528FD7309AA51F61" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Schedule of Segment Reporting Information, by Segment [Table] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable" xlink:label="loc_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable_9E38C7F2ADCA3527528FD7309AA51F61" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable_9E38C7F2ADCA3527528FD7309AA51F61" xlink:to="lab_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable_9E38C7F2ADCA3527528FD7309AA51F61" xlink:type="arc"/>

<link:label id="lab_us-gaap_StatementBusinessSegmentsAxis_0109706D76DB11EF8677D7309AA5092F_terseLabel_en-US" xlink:label="lab_us-gaap_StatementBusinessSegmentsAxis_0109706D76DB11EF8677D7309AA5092F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Segments [Axis] </link:label>

<link:label id="lab_us-gaap_StatementBusinessSegmentsAxis_0109706D76DB11EF8677D7309AA5092F_label_en-US" xlink:label="lab_us-gaap_StatementBusinessSegmentsAxis_0109706D76DB11EF8677D7309AA5092F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Segments [Axis] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_StatementBusinessSegmentsAxis" xlink:label="loc_us-gaap_StatementBusinessSegmentsAxis_0109706D76DB11EF8677D7309AA5092F" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StatementBusinessSegmentsAxis_0109706D76DB11EF8677D7309AA5092F" xlink:to="lab_us-gaap_StatementBusinessSegmentsAxis_0109706D76DB11EF8677D7309AA5092F" xlink:type="arc"/>

<link:label id="lab_us-gaap_SegmentDomain_6B0A65C8B9AB74D2ADECD7309AA5E8DD_terseLabel_en-US" xlink:label="lab_us-gaap_SegmentDomain_6B0A65C8B9AB74D2ADECD7309AA5E8DD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Segments [Domain] </link:label>

<link:label id="lab_us-gaap_SegmentDomain_6B0A65C8B9AB74D2ADECD7309AA5E8DD_label_en-US" xlink:label="lab_us-gaap_SegmentDomain_6B0A65C8B9AB74D2ADECD7309AA5E8DD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Segments [Domain] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_SegmentDomain" xlink:label="loc_us-gaap_SegmentDomain_6B0A65C8B9AB74D2ADECD7309AA5E8DD" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SegmentDomain_6B0A65C8B9AB74D2ADECD7309AA5E8DD" xlink:to="lab_us-gaap_SegmentDomain_6B0A65C8B9AB74D2ADECD7309AA5E8DD" xlink:type="arc"/>

<link:label id="lab_sfly_ConsumerMember_A8993C1BEB744DC88451D7309AA5792F_terseLabel_en-US" xlink:label="lab_sfly_ConsumerMember_A8993C1BEB744DC88451D7309AA5792F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Consumer </link:label>

<link:label id="lab_sfly_ConsumerMember_A8993C1BEB744DC88451D7309AA5792F_label_en-US" xlink:label="lab_sfly_ConsumerMember_A8993C1BEB744DC88451D7309AA5792F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Consumer [Member] </link:label>

<link:label id="lab_sfly_ConsumerMember_A8993C1BEB744DC88451D7309AA5792F_documentation_en-US" xlink:label="lab_sfly_ConsumerMember_A8993C1BEB744DC88451D7309AA5792F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Consumer [Member] </link:label>

<link:loc xlink:href="sfly-20150630.xsd#sfly_ConsumerMember" xlink:label="loc_sfly_ConsumerMember_A8993C1BEB744DC88451D7309AA5792F" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_sfly_ConsumerMember_A8993C1BEB744DC88451D7309AA5792F" xlink:to="lab_sfly_ConsumerMember_A8993C1BEB744DC88451D7309AA5792F" xlink:type="arc"/>

<link:label id="lab_sfly_EnterpriseMember_0AA3655B059A6DF81B4FD7309AA55A95_terseLabel_en-US" xlink:label="lab_sfly_EnterpriseMember_0AA3655B059A6DF81B4FD7309AA55A95" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Enterprise </link:label>

<link:label id="lab_sfly_EnterpriseMember_0AA3655B059A6DF81B4FD7309AA55A95_label_en-US" xlink:label="lab_sfly_EnterpriseMember_0AA3655B059A6DF81B4FD7309AA55A95" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Enterprise [Member] </link:label>

<link:label id="lab_sfly_EnterpriseMember_0AA3655B059A6DF81B4FD7309AA55A95_documentation_en-US" xlink:label="lab_sfly_EnterpriseMember_0AA3655B059A6DF81B4FD7309AA55A95" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Enterprise [Member] </link:label>

<link:loc xlink:href="sfly-20150630.xsd#sfly_EnterpriseMember" xlink:label="loc_sfly_EnterpriseMember_0AA3655B059A6DF81B4FD7309AA55A95" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_sfly_EnterpriseMember_0AA3655B059A6DF81B4FD7309AA55A95" xlink:to="lab_sfly_EnterpriseMember_0AA3655B059A6DF81B4FD7309AA55A95" xlink:type="arc"/>

<link:label id="lab_us-gaap_CorporateNonSegmentMember_A0274329CB7FA6114F77D7309AA5DC53_terseLabel_en-US" xlink:label="lab_us-gaap_CorporateNonSegmentMember_A0274329CB7FA6114F77D7309AA5DC53" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Corporate </link:label>

<link:label id="lab_us-gaap_CorporateNonSegmentMember_A0274329CB7FA6114F77D7309AA5DC53_label_en-US" xlink:label="lab_us-gaap_CorporateNonSegmentMember_A0274329CB7FA6114F77D7309AA5DC53" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Corporate, Non-Segment [Member] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_CorporateNonSegmentMember" xlink:label="loc_us-gaap_CorporateNonSegmentMember_A0274329CB7FA6114F77D7309AA5DC53" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CorporateNonSegmentMember_A0274329CB7FA6114F77D7309AA5DC53" xlink:to="lab_us-gaap_CorporateNonSegmentMember_A0274329CB7FA6114F77D7309AA5DC53" xlink:type="arc"/>

<link:label id="lab_us-gaap_SegmentReportingInformationLineItems_21A0657D44931ABE1A91D7309AA562CB_terseLabel_en-US" xlink:label="lab_us-gaap_SegmentReportingInformationLineItems_21A0657D44931ABE1A91D7309AA562CB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Segment Reporting Information </link:label>

<link:label id="lab_us-gaap_SegmentReportingInformationLineItems_21A0657D44931ABE1A91D7309AA562CB_label_en-US" xlink:label="lab_us-gaap_SegmentReportingInformationLineItems_21A0657D44931ABE1A91D7309AA562CB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Segment Reporting Information [Line Items] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_SegmentReportingInformationLineItems" xlink:label="loc_us-gaap_SegmentReportingInformationLineItems_21A0657D44931ABE1A91D7309AA562CB" xlink:type="locator"/>

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<link:label id="lab_us-gaap_GrossProfit_C1AB439C17568C331729D7309AA626E1_terseLabel_en-US" xlink:label="lab_us-gaap_GrossProfit_C1AB439C17568C331729D7309AA626E1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Gross profit </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_GrossProfit" xlink:label="loc_us-gaap_GrossProfit_C1AB439C17568C331729D7309AA626E1" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_GrossProfit_C1AB439C17568C331729D7309AA626E1" xlink:to="lab_us-gaap_GrossProfit_C1AB439C17568C331729D7309AA626E1" xlink:type="arc"/>

<link:label id="lab_sfly_GrossProfitAsPercentageOfRevenue_FF5D912FD85A6021AB32D7309AA683D8_terseLabel_en-US" xlink:label="lab_sfly_GrossProfitAsPercentageOfRevenue_FF5D912FD85A6021AB32D7309AA683D8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Gross profit as percentage of net revenue </link:label>

<link:label id="lab_sfly_GrossProfitAsPercentageOfRevenue_FF5D912FD85A6021AB32D7309AA683D8_label_en-US" xlink:label="lab_sfly_GrossProfitAsPercentageOfRevenue_FF5D912FD85A6021AB32D7309AA683D8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Gross Profit As Percentage Of Revenue </link:label>

<link:label id="lab_sfly_GrossProfitAsPercentageOfRevenue_FF5D912FD85A6021AB32D7309AA683D8_documentation_en-US" xlink:label="lab_sfly_GrossProfitAsPercentageOfRevenue_FF5D912FD85A6021AB32D7309AA683D8" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Gross Profit as percentage of Revenue </link:label>

<link:loc xlink:href="sfly-20150630.xsd#sfly_GrossProfitAsPercentageOfRevenue" xlink:label="loc_sfly_GrossProfitAsPercentageOfRevenue_FF5D912FD85A6021AB32D7309AA683D8" xlink:type="locator"/>

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<link:label id="lab_us-gaap_EmployeeSeveranceMember_509FA267809283FF4E12D7309AB2B8A4_terseLabel_en-US" xlink:label="lab_us-gaap_EmployeeSeveranceMember_509FA267809283FF4E12D7309AB2B8A4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Employee severance and benefits </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_EmployeeSeveranceMember" xlink:label="loc_us-gaap_EmployeeSeveranceMember_509FA267809283FF4E12D7309AB2B8A4" xlink:type="locator"/>

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<link:label id="lab_us-gaap_OtherRestructuringMember_E7AB14E73F54233398F8D7309AB26EBA_terseLabel_en-US" xlink:label="lab_us-gaap_OtherRestructuringMember_E7AB14E73F54233398F8D7309AB26EBA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Other associated costs </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_OtherRestructuringMember" xlink:label="loc_us-gaap_OtherRestructuringMember_E7AB14E73F54233398F8D7309AB26EBA" xlink:type="locator"/>

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<link:label id="lab_us-gaap_RestructuringCharges_8B16D90A4A321ACB0E08D7309AB2D44F_terseLabel_en-US" xlink:label="lab_us-gaap_RestructuringCharges_8B16D90A4A321ACB0E08D7309AB2D44F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Restructuring costs </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_RestructuringCharges" xlink:label="loc_us-gaap_RestructuringCharges_8B16D90A4A321ACB0E08D7309AB2D44F" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RestructuringCharges_8B16D90A4A321ACB0E08D7309AB2D44F" xlink:to="lab_us-gaap_RestructuringCharges_8B16D90A4A321ACB0E08D7309AB2D44F" xlink:type="arc"/>

<link:label id="lab_us-gaap_ScheduleOfShareBasedCompensationStockOptionsActivityTableTextBlock_D7C3436EE552D37C80EEE9A82AB080A7_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfShareBasedCompensationStockOptionsActivityTableTextBlock_D7C3436EE552D37C80EEE9A82AB080A7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Summary of the status of the company's stock option plan </link:label>

<link:label id="lab_us-gaap_ScheduleOfShareBasedCompensationStockOptionsActivityTableTextBlock_D7C3436EE552D37C80EEE9A82AB080A7_label_en-US" xlink:label="lab_us-gaap_ScheduleOfShareBasedCompensationStockOptionsActivityTableTextBlock_D7C3436EE552D37C80EEE9A82AB080A7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Schedule of Share-based Compensation, Stock Options, Activity [Table Text Block] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ScheduleOfShareBasedCompensationStockOptionsActivityTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfShareBasedCompensationStockOptionsActivityTableTextBlock_D7C3436EE552D37C80EEE9A82AB080A7" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfShareBasedCompensationStockOptionsActivityTableTextBlock_D7C3436EE552D37C80EEE9A82AB080A7" xlink:to="lab_us-gaap_ScheduleOfShareBasedCompensationStockOptionsActivityTableTextBlock_D7C3436EE552D37C80EEE9A82AB080A7" xlink:type="arc"/>

<link:label id="lab_us-gaap_ScheduleOfNonvestedRestrictedStockUnitsActivityTableTextBlock_19046F7F38A692D74B42E9A82AB0EB94_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfNonvestedRestrictedStockUnitsActivityTableTextBlock_19046F7F38A692D74B42E9A82AB0EB94" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Summary of company restricted stock unit activity </link:label>

<link:label id="lab_us-gaap_ScheduleOfNonvestedRestrictedStockUnitsActivityTableTextBlock_19046F7F38A692D74B42E9A82AB0EB94_label_en-US" xlink:label="lab_us-gaap_ScheduleOfNonvestedRestrictedStockUnitsActivityTableTextBlock_19046F7F38A692D74B42E9A82AB0EB94" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Schedule of Nonvested Restricted Stock Units Activity [Table Text Block] </link:label>

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<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfNonvestedRestrictedStockUnitsActivityTableTextBlock_19046F7F38A692D74B42E9A82AB0EB94" xlink:to="lab_us-gaap_ScheduleOfNonvestedRestrictedStockUnitsActivityTableTextBlock_19046F7F38A692D74B42E9A82AB0EB94" xlink:type="arc"/>

<link:label id="lab_sfly_StockRepurchaseProgramTextBlock_F6789F060A2ECBE769F5E9A82B17A78F_terseLabel_en-US" xlink:label="lab_sfly_StockRepurchaseProgramTextBlock_F6789F060A2ECBE769F5E9A82B17A78F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Share Repurchase Program </link:label>

<link:label id="lab_sfly_StockRepurchaseProgramTextBlock_F6789F060A2ECBE769F5E9A82B17A78F_label_en-US" xlink:label="lab_sfly_StockRepurchaseProgramTextBlock_F6789F060A2ECBE769F5E9A82B17A78F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Stock Repurchase Program [Text Block] </link:label>

<link:label id="lab_sfly_StockRepurchaseProgramTextBlock_F6789F060A2ECBE769F5E9A82B17A78F_documentation_en-US" xlink:label="lab_sfly_StockRepurchaseProgramTextBlock_F6789F060A2ECBE769F5E9A82B17A78F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Stock Repurchase Program [Text Block] </link:label>

<link:loc xlink:href="sfly-20150630.xsd#sfly_StockRepurchaseProgramTextBlock" xlink:label="loc_sfly_StockRepurchaseProgramTextBlock_F6789F060A2ECBE769F5E9A82B17A78F" xlink:type="locator"/>

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<link:label id="lab_us-gaap_LongTermDebtTextBlock_443E9ACEDB94731FBED9E9A82AAD803C_terseLabel_en-US" xlink:label="lab_us-gaap_LongTermDebtTextBlock_443E9ACEDB94731FBED9E9A82AAD803C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Convertible Senior Notes </link:label>

<link:label id="lab_us-gaap_LongTermDebtTextBlock_443E9ACEDB94731FBED9E9A82AAD803C_label_en-US" xlink:label="lab_us-gaap_LongTermDebtTextBlock_443E9ACEDB94731FBED9E9A82AAD803C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Long-term Debt [Text Block] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_LongTermDebtTextBlock" xlink:label="loc_us-gaap_LongTermDebtTextBlock_443E9ACEDB94731FBED9E9A82AAD803C" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongTermDebtTextBlock_443E9ACEDB94731FBED9E9A82AAD803C" xlink:to="lab_us-gaap_LongTermDebtTextBlock_443E9ACEDB94731FBED9E9A82AAD803C" xlink:type="arc"/>

<link:label id="lab_sfly_SharebasedCompensationRestrictedStockUnitActivityAbstract_DDFED0AA4E97F10B2FE0D7309B41AE1D_label_en-US" xlink:label="lab_sfly_SharebasedCompensationRestrictedStockUnitActivityAbstract_DDFED0AA4E97F10B2FE0D7309B41AE1D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation, Restricted Stock Unit Activity [Abstract] </link:label>

<link:label id="lab_sfly_SharebasedCompensationRestrictedStockUnitActivityAbstract_DDFED0AA4E97F10B2FE0D7309B41AE1D_documentation_en-US" xlink:label="lab_sfly_SharebasedCompensationRestrictedStockUnitActivityAbstract_DDFED0AA4E97F10B2FE0D7309B41AE1D" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Share-based Compensation, Restricted Stock Unit Activity [Abstract] </link:label>

<link:loc xlink:href="sfly-20150630.xsd#sfly_SharebasedCompensationRestrictedStockUnitActivityAbstract" xlink:label="loc_sfly_SharebasedCompensationRestrictedStockUnitActivityAbstract_DDFED0AA4E97F10B2FE0D7309B41AE1D" xlink:type="locator"/>

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<link:label id="lab_us-gaap_RestrictedStockUnitsRSUMember_7CFF456C21E6FB88AD9BD7309B417033_terseLabel_en-US" xlink:label="lab_us-gaap_RestrictedStockUnitsRSUMember_7CFF456C21E6FB88AD9BD7309B417033" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Restricted Stock Units (RSUs) </link:label>

<link:label id="lab_us-gaap_RestrictedStockUnitsRSUMember_7CFF456C21E6FB88AD9BD7309B417033_label_en-US" xlink:label="lab_us-gaap_RestrictedStockUnitsRSUMember_7CFF456C21E6FB88AD9BD7309B417033" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Restricted Stock Units (RSUs) [Member] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_RestrictedStockUnitsRSUMember" xlink:label="loc_us-gaap_RestrictedStockUnitsRSUMember_7CFF456C21E6FB88AD9BD7309B417033" xlink:type="locator"/>

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<link:label id="lab_us-gaap_PerformanceSharesMember_4206D8A0E55F63E3C237D7309B412160_terseLabel_en-US" xlink:label="lab_us-gaap_PerformanceSharesMember_4206D8A0E55F63E3C237D7309B412160" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Performance Based Restricted Stock </link:label>

<link:label id="lab_us-gaap_PerformanceSharesMember_4206D8A0E55F63E3C237D7309B412160_label_en-US" xlink:label="lab_us-gaap_PerformanceSharesMember_4206D8A0E55F63E3C237D7309B412160" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Performance Shares [Member] </link:label>

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<link:label id="lab_us-gaap_PlanNameAxis_9BCC977E52A754C005A4D7309B42A5AE_terseLabel_en-US" xlink:label="lab_us-gaap_PlanNameAxis_9BCC977E52A754C005A4D7309B42A5AE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Plan Name [Axis] </link:label>

<link:label id="lab_us-gaap_PlanNameAxis_9BCC977E52A754C005A4D7309B42A5AE_label_en-US" xlink:label="lab_us-gaap_PlanNameAxis_9BCC977E52A754C005A4D7309B42A5AE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Plan Name [Axis] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_PlanNameAxis" xlink:label="loc_us-gaap_PlanNameAxis_9BCC977E52A754C005A4D7309B42A5AE" xlink:type="locator"/>

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<link:label id="lab_us-gaap_PlanNameDomain_91DB1B6EA6AAB978E26ED7309B42AEBE_terseLabel_en-US" xlink:label="lab_us-gaap_PlanNameDomain_91DB1B6EA6AAB978E26ED7309B42AEBE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Plan Name [Domain] </link:label>

<link:label id="lab_us-gaap_PlanNameDomain_91DB1B6EA6AAB978E26ED7309B42AEBE_label_en-US" xlink:label="lab_us-gaap_PlanNameDomain_91DB1B6EA6AAB978E26ED7309B42AEBE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Plan Name [Domain] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_PlanNameDomain" xlink:label="loc_us-gaap_PlanNameDomain_91DB1B6EA6AAB978E26ED7309B42AEBE" xlink:type="locator"/>

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<link:label id="lab_sfly_EquityIncentivePlan2006Member_F87FADCDD83963E23F76D7309B42D1CE_terseLabel_en-US" xlink:label="lab_sfly_EquityIncentivePlan2006Member_F87FADCDD83963E23F76D7309B42D1CE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Equity Incentive Plan 2006 </link:label>

<link:label id="lab_sfly_EquityIncentivePlan2006Member_F87FADCDD83963E23F76D7309B42D1CE_label_en-US" xlink:label="lab_sfly_EquityIncentivePlan2006Member_F87FADCDD83963E23F76D7309B42D1CE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Equity Incentive Plan 2006 [Member] </link:label>

<link:label id="lab_sfly_EquityIncentivePlan2006Member_F87FADCDD83963E23F76D7309B42D1CE_documentation_en-US" xlink:label="lab_sfly_EquityIncentivePlan2006Member_F87FADCDD83963E23F76D7309B42D1CE" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Employee stock incentive plan. </link:label>

<link:loc xlink:href="sfly-20150630.xsd#sfly_EquityIncentivePlan2006Member" xlink:label="loc_sfly_EquityIncentivePlan2006Member_F87FADCDD83963E23F76D7309B42D1CE" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_sfly_EquityIncentivePlan2006Member_F87FADCDD83963E23F76D7309B42D1CE" xlink:to="lab_sfly_EquityIncentivePlan2006Member_F87FADCDD83963E23F76D7309B42D1CE" xlink:type="arc"/>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1_4622EBC0023399CB8D77D7309B4256DF_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1_4622EBC0023399CB8D77D7309B4256DF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Vesting period of restricted stock </link:label>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1_4622EBC0023399CB8D77D7309B4256DF_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1_4622EBC0023399CB8D77D7309B4256DF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Period </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1_4622EBC0023399CB8D77D7309B4256DF" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1_4622EBC0023399CB8D77D7309B4256DF" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1_4622EBC0023399CB8D77D7309B4256DF" xlink:type="arc"/>

<link:label id="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_2B6A8DC4FF29D0314AF9D7309B42F2BB_terseLabel_en-US" xlink:label="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_2B6A8DC4FF29D0314AF9D7309B42F2BB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Unrecognized compensation expense </link:label>

<link:label id="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_2B6A8DC4FF29D0314AF9D7309B42F2BB_label_en-US" xlink:label="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_2B6A8DC4FF29D0314AF9D7309B42F2BB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Employee Service Share-based Compensation, Nonvested Awards, Compensation Cost Not yet Recognized </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized" xlink:label="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_2B6A8DC4FF29D0314AF9D7309B42F2BB" xlink:type="locator"/>

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<link:label id="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_84A1182CAF88A5AC1DDDD7309B42EC14_terseLabel_en-US" xlink:label="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_84A1182CAF88A5AC1DDDD7309B42EC14" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Weighted average period of unrecognized compensation expense (in years) </link:label>

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<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_E4362A1A5277D11332A4D7309B42E403_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_E4362A1A5277D11332A4D7309B42E403" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Restricted Stock Units & Awards [Roll forward] </link:label>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_E4362A1A5277D11332A4D7309B42E403_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_E4362A1A5277D11332A4D7309B42E403" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Nonvested, Number of Shares [Roll Forward] </link:label>

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<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_7F6FBB245F11C3CCBF17D7309B423576_periodStartLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_7F6FBB245F11C3CCBF17D7309B423576" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US"> Awarded and unvested, beginning of period (in shares) </link:label>

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<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_7F6FBB245F11C3CCBF17D7309B423576" xlink:type="locator"/>

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<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_F56A0F342ECBAFEAB362D7309B425B17_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_F56A0F342ECBAFEAB362D7309B425B17" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Granted (in shares) </link:label>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_F56A0F342ECBAFEAB362D7309B425B17_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_F56A0F342ECBAFEAB362D7309B425B17" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Grants in Period </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_F56A0F342ECBAFEAB362D7309B425B17" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_F56A0F342ECBAFEAB362D7309B425B17" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_F56A0F342ECBAFEAB362D7309B425B17" xlink:type="arc"/>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_2D40AD9DBA74C579456ED7309B4285E3_negatedLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_2D40AD9DBA74C579456ED7309B4285E3" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US"> Vested (in shares) </link:label>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_2D40AD9DBA74C579456ED7309B4285E3_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_2D40AD9DBA74C579456ED7309B4285E3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Vested in Period </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_2D40AD9DBA74C579456ED7309B4285E3" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_2D40AD9DBA74C579456ED7309B4285E3" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_2D40AD9DBA74C579456ED7309B4285E3" xlink:type="arc"/>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_30E0CFE99D673B1817B6D7309B43B53F_negatedLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_30E0CFE99D673B1817B6D7309B43B53F" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US"> Forfeited (in shares) </link:label>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_30E0CFE99D673B1817B6D7309B43B53F_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_30E0CFE99D673B1817B6D7309B43B53F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Forfeited in Period </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_30E0CFE99D673B1817B6D7309B43B53F" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_30E0CFE99D673B1817B6D7309B43B53F" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_30E0CFE99D673B1817B6D7309B43B53F" xlink:type="arc"/>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_435BAAB195AA632A3A05D7309B433B03_periodEndLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_435BAAB195AA632A3A05D7309B433B03" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US"> Awarded and unvested, ending period (in shares) </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_435BAAB195AA632A3A05D7309B433B03" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_435BAAB195AA632A3A05D7309B433B03" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_435BAAB195AA632A3A05D7309B433B03" xlink:type="arc"/>

<link:label id="lab_sfly_RestrictedStockUnitsExpectedToVestEndingPeriod_E003E02F3B5594B57005D7309B43FD72_periodEndLabel_en-US" xlink:label="lab_sfly_RestrictedStockUnitsExpectedToVestEndingPeriod_E003E02F3B5594B57005D7309B43FD72" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US"> Restricted stock units expected to vest, ending period (in shares) </link:label>

<link:label id="lab_sfly_RestrictedStockUnitsExpectedToVestEndingPeriod_E003E02F3B5594B57005D7309B43FD72_label_en-US" xlink:label="lab_sfly_RestrictedStockUnitsExpectedToVestEndingPeriod_E003E02F3B5594B57005D7309B43FD72" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Restricted stock units expected to vest, Ending period </link:label>

<link:label id="lab_sfly_RestrictedStockUnitsExpectedToVestEndingPeriod_E003E02F3B5594B57005D7309B43FD72_documentation_en-US" xlink:label="lab_sfly_RestrictedStockUnitsExpectedToVestEndingPeriod_E003E02F3B5594B57005D7309B43FD72" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> The number of non-vested equity-based payment instruments, excluding stock (or unit) options, that validly exist and are expected to vest as of the balance sheet date. </link:label>

<link:loc xlink:href="sfly-20150630.xsd#sfly_RestrictedStockUnitsExpectedToVestEndingPeriod" xlink:label="loc_sfly_RestrictedStockUnitsExpectedToVestEndingPeriod_E003E02F3B5594B57005D7309B43FD72" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_sfly_RestrictedStockUnitsExpectedToVestEndingPeriod_E003E02F3B5594B57005D7309B43FD72" xlink:to="lab_sfly_RestrictedStockUnitsExpectedToVestEndingPeriod_E003E02F3B5594B57005D7309B43FD72" xlink:type="arc"/>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsAdditionalDisclosuresAbstract_F1AE2A583EA74197625ED7309B4387F6_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsAdditionalDisclosuresAbstract_F1AE2A583EA74197625ED7309B4387F6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Weighted Average Grant Date Fair Value] </link:label>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsAdditionalDisclosuresAbstract_F1AE2A583EA74197625ED7309B4387F6_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsAdditionalDisclosuresAbstract_F1AE2A583EA74197625ED7309B4387F6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Additional Disclosures [Abstract] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsAdditionalDisclosuresAbstract" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsAdditionalDisclosuresAbstract_F1AE2A583EA74197625ED7309B4387F6" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsAdditionalDisclosuresAbstract_F1AE2A583EA74197625ED7309B4387F6" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsAdditionalDisclosuresAbstract_F1AE2A583EA74197625ED7309B4387F6" xlink:type="arc"/>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_331951BBE90A45EA6081D7309B4397FE_periodStartLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_331951BBE90A45EA6081D7309B4397FE" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US"> Awarded and unvested, beginning period (in dollars per share) </link:label>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_331951BBE90A45EA6081D7309B4397FE_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_331951BBE90A45EA6081D7309B4397FE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Nonvested, Weighted Average Grant Date Fair Value </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_331951BBE90A45EA6081D7309B4397FE" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_331951BBE90A45EA6081D7309B4397FE" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_331951BBE90A45EA6081D7309B4397FE" xlink:type="arc"/>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_8B370EE778E5D077767DD7309B439FAE_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_8B370EE778E5D077767DD7309B439FAE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Granted (in dollars per share) </link:label>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_8B370EE778E5D077767DD7309B439FAE_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_8B370EE778E5D077767DD7309B439FAE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Grants in Period, Weighted Average Grant Date Fair Value </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_8B370EE778E5D077767DD7309B439FAE" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_8B370EE778E5D077767DD7309B439FAE" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_8B370EE778E5D077767DD7309B439FAE" xlink:type="arc"/>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_C539F46B891A0A3071AFD7309B43B470_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_C539F46B891A0A3071AFD7309B43B470" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Vested (in dollars per share) </link:label>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_C539F46B891A0A3071AFD7309B43B470_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_C539F46B891A0A3071AFD7309B43B470" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Vested in Period, Weighted Average Grant Date Fair Value </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_C539F46B891A0A3071AFD7309B43B470" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_C539F46B891A0A3071AFD7309B43B470" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_C539F46B891A0A3071AFD7309B43B470" xlink:type="arc"/>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue_7C690864BBABF7729793D7309B4333F8_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue_7C690864BBABF7729793D7309B4333F8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Forfeited (in dollars per share) </link:label>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue_7C690864BBABF7729793D7309B4333F8_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue_7C690864BBABF7729793D7309B4333F8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Forfeitures, Weighted Average Grant Date Fair Value </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue_7C690864BBABF7729793D7309B4333F8" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue_7C690864BBABF7729793D7309B4333F8" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue_7C690864BBABF7729793D7309B4333F8" xlink:type="arc"/>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_0377824ED3CAD642C22CD7309B43B5A1_periodEndLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_0377824ED3CAD642C22CD7309B43B5A1" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US"> Awarded and unvested, ending period (in dollars per share) </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_0377824ED3CAD642C22CD7309B43B5A1" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_0377824ED3CAD642C22CD7309B43B5A1" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_0377824ED3CAD642C22CD7309B43B5A1" xlink:type="arc"/>

<link:label id="lab_invest_InvestmentTextBlock_B22A932400207E6479FDE9A82AB3CCD1_verboseLabel_en-US" xlink:label="lab_invest_InvestmentTextBlock_B22A932400207E6479FDE9A82AB3CCD1" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Investments </link:label>

<link:label id="lab_invest_InvestmentTextBlock_B22A932400207E6479FDE9A82AB3CCD1_label_en-US" xlink:label="lab_invest_InvestmentTextBlock_B22A932400207E6479FDE9A82AB3CCD1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Investment [Text Block] </link:label>

<link:loc xlink:href="http://xbrl.sec.gov/invest/2013/invest-2013-01-31.xsd#invest_InvestmentTextBlock" xlink:label="loc_invest_InvestmentTextBlock_B22A932400207E6479FDE9A82AB3CCD1" xlink:type="locator"/>

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<link:label id="lab_us-gaap_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock_23D2CCB853C3042F270EE9A82D3FB4E0_verboseLabel_en-US" xlink:label="lab_us-gaap_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock_23D2CCB853C3042F270EE9A82D3FB4E0" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Stock-Based Compensation </link:label>

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<link:label id="lab_us-gaap_SubsegmentsConsolidationItemsDomain_734225F3DD830BB00C78E9A82B824465_label_en-US" xlink:label="lab_us-gaap_SubsegmentsConsolidationItemsDomain_734225F3DD830BB00C78E9A82B824465" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Subsegments Consolidation Items [Domain] </link:label>

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<link:label id="lab_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTextBlock_D49F3810818638825DCFE9A82B824526_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTextBlock_D49F3810818638825DCFE9A82B824526" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Segment Reporting Information </link:label>

<link:label id="lab_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTextBlock_D49F3810818638825DCFE9A82B824526_label_en-US" xlink:label="lab_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTextBlock_D49F3810818638825DCFE9A82B824526" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Schedule of Segment Reporting Information, by Segment [Table Text Block] </link:label>

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<link:label id="lab_us-gaap_RestructuringAndRelatedActivitiesDisclosureTextBlock_265C72D57F91D00A114CE9A82B5CF4CB_terseLabel_en-US" xlink:label="lab_us-gaap_RestructuringAndRelatedActivitiesDisclosureTextBlock_265C72D57F91D00A114CE9A82B5CF4CB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Restructuring </link:label>

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<link:label id="lab_sfly_CommitmentsandContingenciesDisclosureBuildtoSuitLeasesAbstract_98032AC3C0F9CE223DA2E9A82BBA1100_label_en-US" xlink:label="lab_sfly_CommitmentsandContingenciesDisclosureBuildtoSuitLeasesAbstract_98032AC3C0F9CE223DA2E9A82BBA1100" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Commitments and Contingencies Disclosure, Build-to-Suit Leases [Abstract] </link:label>

<link:label id="lab_sfly_CommitmentsandContingenciesDisclosureBuildtoSuitLeasesAbstract_98032AC3C0F9CE223DA2E9A82BBA1100_documentation_en-US" xlink:label="lab_sfly_CommitmentsandContingenciesDisclosureBuildtoSuitLeasesAbstract_98032AC3C0F9CE223DA2E9A82BBA1100" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Commitments and Contingencies Disclosure, Build-to-Suit Leases [Abstract] </link:label>

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<link:label id="lab_us-gaap_PropertyPlantAndEquipmentByTypeAxis_89D1FB7D8BE92924EBB7E9A82BBB8836_terseLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentByTypeAxis_89D1FB7D8BE92924EBB7E9A82BBB8836" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Property, Plant and Equipment, Type [Axis] </link:label>

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<link:label id="lab_us-gaap_PropertyPlantAndEquipmentTypeDomain_11E45E8334BCE02B7CCBE9A82BBBACD3_terseLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentTypeDomain_11E45E8334BCE02B7CCBE9A82BBBACD3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Property, Plant and Equipment, Type [Domain] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_PropertyPlantAndEquipmentTypeDomain" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_11E45E8334BCE02B7CCBE9A82BBBACD3" xlink:type="locator"/>

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<link:label id="lab_us-gaap_StatementGeographicalAxis_B75816CAF5808BD49650E9A82BBB23B7_label_en-US" xlink:label="lab_us-gaap_StatementGeographicalAxis_B75816CAF5808BD49650E9A82BBB23B7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Geographical [Axis] </link:label>

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<link:label id="lab_us-gaap_SegmentGeographicalDomain_1A82AB6238F30B8255B3E9A82BBBEA0B_terseLabel_en-US" xlink:label="lab_us-gaap_SegmentGeographicalDomain_1A82AB6238F30B8255B3E9A82BBBEA0B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Geographical [Domain] </link:label>

<link:label id="lab_us-gaap_SegmentGeographicalDomain_1A82AB6238F30B8255B3E9A82BBBEA0B_label_en-US" xlink:label="lab_us-gaap_SegmentGeographicalDomain_1A82AB6238F30B8255B3E9A82BBBEA0B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Geographical [Domain] </link:label>

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<link:label id="lab_sfly_TempeMember_4723B271FBA9CE09E335E9A82BBC2332_terseLabel_en-US" xlink:label="lab_sfly_TempeMember_4723B271FBA9CE09E335E9A82BBC2332" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Tempe </link:label>

<link:label id="lab_sfly_TempeMember_4723B271FBA9CE09E335E9A82BBC2332_label_en-US" xlink:label="lab_sfly_TempeMember_4723B271FBA9CE09E335E9A82BBC2332" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Tempe [Member] </link:label>

<link:label id="lab_sfly_TempeMember_4723B271FBA9CE09E335E9A82BBC2332_documentation_en-US" xlink:label="lab_sfly_TempeMember_4723B271FBA9CE09E335E9A82BBC2332" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Tempe [Member] </link:label>

<link:loc xlink:href="sfly-20150630.xsd#sfly_TempeMember" xlink:label="loc_sfly_TempeMember_4723B271FBA9CE09E335E9A82BBC2332" xlink:type="locator"/>

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<link:label id="lab_us-gaap_AreaOfRealEstateProperty_FF7309F8787A62F6FBCFE9A82BBCAC98_terseLabel_en-US" xlink:label="lab_us-gaap_AreaOfRealEstateProperty_FF7309F8787A62F6FBCFE9A82BBCAC98" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Lease square footage </link:label>

<link:label id="lab_us-gaap_AreaOfRealEstateProperty_FF7309F8787A62F6FBCFE9A82BBCAC98_label_en-US" xlink:label="lab_us-gaap_AreaOfRealEstateProperty_FF7309F8787A62F6FBCFE9A82BBCAC98" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Area of Real Estate Property </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AreaOfRealEstateProperty" xlink:label="loc_us-gaap_AreaOfRealEstateProperty_FF7309F8787A62F6FBCFE9A82BBCAC98" xlink:type="locator"/>

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<link:label id="lab_us-gaap_EmployeeRelatedLiabilitiesCurrent_CB288D874998A96F73ACE9A82B77B851_label_en-US" xlink:label="lab_us-gaap_EmployeeRelatedLiabilitiesCurrent_CB288D874998A96F73ACE9A82B77B851" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Employee-related Liabilities, Current </link:label>

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<link:label id="lab_us-gaap_CapitalLeaseObligationsCurrent_DE5842CC40AD6C0AB51FE9A82B776929_terseLabel_en-US" xlink:label="lab_us-gaap_CapitalLeaseObligationsCurrent_DE5842CC40AD6C0AB51FE9A82B776929" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Capital lease obligations </link:label>

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<link:label id="lab_us-gaap_AccruedMarketingCostsCurrent_F5C84CBE458B7ECCA5F9E9A82B7779A6_terseLabel_en-US" xlink:label="lab_us-gaap_AccruedMarketingCostsCurrent_F5C84CBE458B7ECCA5F9E9A82B7779A6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Accrued marketing expenses </link:label>

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<link:label id="lab_sfly_AccruedPurchasesCurrent_C880AC78508280282918E9A82B77C09A_terseLabel_en-US" xlink:label="lab_sfly_AccruedPurchasesCurrent_C880AC78508280282918E9A82B77C09A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Accrued purchases </link:label>

<link:label id="lab_sfly_AccruedPurchasesCurrent_C880AC78508280282918E9A82B77C09A_label_en-US" xlink:label="lab_sfly_AccruedPurchasesCurrent_C880AC78508280282918E9A82B77C09A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Accrued purchases current </link:label>

<link:label id="lab_sfly_AccruedPurchasesCurrent_C880AC78508280282918E9A82B77C09A_documentation_en-US" xlink:label="lab_sfly_AccruedPurchasesCurrent_C880AC78508280282918E9A82B77C09A" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Carrying value as of the balance sheet date for purchases received but not yet invoiced by the vendor. </link:label>

<link:loc xlink:href="sfly-20150630.xsd#sfly_AccruedPurchasesCurrent" xlink:label="loc_sfly_AccruedPurchasesCurrent_C880AC78508280282918E9A82B77C09A" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_sfly_AccruedPurchasesCurrent_C880AC78508280282918E9A82B77C09A" xlink:to="lab_sfly_AccruedPurchasesCurrent_C880AC78508280282918E9A82B77C09A" xlink:type="arc"/>

<link:label id="lab_sfly_AccruedConsultingCurrent_89CE09A09932C0327069E9A82B773A9F_verboseLabel_en-US" xlink:label="lab_sfly_AccruedConsultingCurrent_89CE09A09932C0327069E9A82B773A9F" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Accrued consulting </link:label>

<link:label id="lab_sfly_AccruedConsultingCurrent_89CE09A09932C0327069E9A82B773A9F_label_en-US" xlink:label="lab_sfly_AccruedConsultingCurrent_89CE09A09932C0327069E9A82B773A9F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Accrued consulting current </link:label>

<link:label id="lab_sfly_AccruedConsultingCurrent_89CE09A09932C0327069E9A82B773A9F_documentation_en-US" xlink:label="lab_sfly_AccruedConsultingCurrent_89CE09A09932C0327069E9A82B773A9F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Carrying value as of the balance sheet date of obligations incurred through that date and payable related to consulting services. </link:label>

<link:loc xlink:href="sfly-20150630.xsd#sfly_AccruedConsultingCurrent" xlink:label="loc_sfly_AccruedConsultingCurrent_89CE09A09932C0327069E9A82B773A9F" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_sfly_AccruedConsultingCurrent_89CE09A09932C0327069E9A82B773A9F" xlink:to="lab_sfly_AccruedConsultingCurrent_89CE09A09932C0327069E9A82B773A9F" xlink:type="arc"/>

<link:label id="lab_us-gaap_TaxesPayableCurrent_2C64D3FF1155911856E1E9A82B77DCAD_terseLabel_en-US" xlink:label="lab_us-gaap_TaxesPayableCurrent_2C64D3FF1155911856E1E9A82B77DCAD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Accrued income and sales taxes </link:label>

<link:label id="lab_us-gaap_TaxesPayableCurrent_2C64D3FF1155911856E1E9A82B77DCAD_label_en-US" xlink:label="lab_us-gaap_TaxesPayableCurrent_2C64D3FF1155911856E1E9A82B77DCAD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Taxes Payable, Current </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_TaxesPayableCurrent" xlink:label="loc_us-gaap_TaxesPayableCurrent_2C64D3FF1155911856E1E9A82B77DCAD" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_TaxesPayableCurrent_2C64D3FF1155911856E1E9A82B77DCAD" xlink:to="lab_us-gaap_TaxesPayableCurrent_2C64D3FF1155911856E1E9A82B77DCAD" xlink:type="arc"/>

<link:label id="lab_us-gaap_OtherAccruedLiabilitiesCurrent_1235F661DD168538283CE9A82B7849C7_terseLabel_en-US" xlink:label="lab_us-gaap_OtherAccruedLiabilitiesCurrent_1235F661DD168538283CE9A82B7849C7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Accrued other </link:label>

<link:label id="lab_us-gaap_OtherAccruedLiabilitiesCurrent_1235F661DD168538283CE9A82B7849C7_label_en-US" xlink:label="lab_us-gaap_OtherAccruedLiabilitiesCurrent_1235F661DD168538283CE9A82B7849C7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Other Accrued Liabilities, Current </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_OtherAccruedLiabilitiesCurrent" xlink:label="loc_us-gaap_OtherAccruedLiabilitiesCurrent_1235F661DD168538283CE9A82B7849C7" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherAccruedLiabilitiesCurrent_1235F661DD168538283CE9A82B7849C7" xlink:to="lab_us-gaap_OtherAccruedLiabilitiesCurrent_1235F661DD168538283CE9A82B7849C7" xlink:type="arc"/>

<link:label id="lab_us-gaap_AccruedLiabilitiesCurrent_ADE22B71DE23D8797EB0E9A82B784B3F_totalLabel_en-US" xlink:label="lab_us-gaap_AccruedLiabilitiesCurrent_ADE22B71DE23D8797EB0E9A82B784B3F" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US"> Total accrued liabilities </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AccruedLiabilitiesCurrent" xlink:label="loc_us-gaap_AccruedLiabilitiesCurrent_ADE22B71DE23D8797EB0E9A82B784B3F" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccruedLiabilitiesCurrent_ADE22B71DE23D8797EB0E9A82B784B3F" xlink:to="lab_us-gaap_AccruedLiabilitiesCurrent_ADE22B71DE23D8797EB0E9A82B784B3F" xlink:type="arc"/>

<link:label id="lab_sfly_ScheduleofConvertibleSeniorNotesAbstract_6A0DD54E6BA9FC29719BE9A82B9658B4_label_en-US" xlink:label="lab_sfly_ScheduleofConvertibleSeniorNotesAbstract_6A0DD54E6BA9FC29719BE9A82B9658B4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Schedule of Convertible Senior Notes [Abstract] </link:label>

<link:label id="lab_sfly_ScheduleofConvertibleSeniorNotesAbstract_6A0DD54E6BA9FC29719BE9A82B9658B4_documentation_en-US" xlink:label="lab_sfly_ScheduleofConvertibleSeniorNotesAbstract_6A0DD54E6BA9FC29719BE9A82B9658B4" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Schedule of Convertible Senior Notes [Abstract] </link:label>

<link:loc xlink:href="sfly-20150630.xsd#sfly_ScheduleofConvertibleSeniorNotesAbstract" xlink:label="loc_sfly_ScheduleofConvertibleSeniorNotesAbstract_6A0DD54E6BA9FC29719BE9A82B9658B4" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_sfly_ScheduleofConvertibleSeniorNotesAbstract_6A0DD54E6BA9FC29719BE9A82B9658B4" xlink:to="lab_sfly_ScheduleofConvertibleSeniorNotesAbstract_6A0DD54E6BA9FC29719BE9A82B9658B4" xlink:type="arc"/>

<link:label id="lab_us-gaap_DebtInstrumentFaceAmount_3540489AD5439399B775E9A82B980ED3_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentFaceAmount_3540489AD5439399B775E9A82B980ED3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Principal </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DebtInstrumentFaceAmount" xlink:label="loc_us-gaap_DebtInstrumentFaceAmount_3540489AD5439399B775E9A82B980ED3" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentFaceAmount_3540489AD5439399B775E9A82B980ED3" xlink:to="lab_us-gaap_DebtInstrumentFaceAmount_3540489AD5439399B775E9A82B980ED3" xlink:type="arc"/>

<link:label id="lab_us-gaap_DebtInstrumentUnamortizedDiscount_9D07C862E32032278162E9A82B988BBD_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentUnamortizedDiscount_9D07C862E32032278162E9A82B988BBD" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US"> Less: debt discount, net of amortization </link:label>

<link:label id="lab_us-gaap_DebtInstrumentUnamortizedDiscount_9D07C862E32032278162E9A82B988BBD_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentUnamortizedDiscount_9D07C862E32032278162E9A82B988BBD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Debt Instrument, Unamortized Discount </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DebtInstrumentUnamortizedDiscount" xlink:label="loc_us-gaap_DebtInstrumentUnamortizedDiscount_9D07C862E32032278162E9A82B988BBD" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentUnamortizedDiscount_9D07C862E32032278162E9A82B988BBD" xlink:to="lab_us-gaap_DebtInstrumentUnamortizedDiscount_9D07C862E32032278162E9A82B988BBD" xlink:type="arc"/>

<link:label id="lab_us-gaap_ConvertibleNotesPayable_CB2301E3BCA56E5608A8E9A82B98E96B_totalLabel_en-US" xlink:label="lab_us-gaap_ConvertibleNotesPayable_CB2301E3BCA56E5608A8E9A82B98E96B" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US"> Net carrying amount </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ConvertibleNotesPayable" xlink:label="loc_us-gaap_ConvertibleNotesPayable_CB2301E3BCA56E5608A8E9A82B98E96B" xlink:type="locator"/>

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Filing Submission 0001125920-15-000116 – Alternative Formats (Word / Rich Text, HTML, Plain Text, et al.)

Shutterfly Inc – ‘10-Q’ for 6/30/15 – ‘EX-101.LAB’

On: Wednesday, 8/5/15, at 6:22pm ET · As of: 8/6/15 · For: 6/30/15 · Accession #: 1125920-15-116 · File #: 1-33031

Previous ‘10-Q’: ‘10-Q’ on 5/7/15 for 3/31/15 · Next: ‘10-Q’ on 11/5/15 for 9/30/15 · Latest: ‘10-Q’ on 8/7/19 for 6/30/19

Quarterly Report — Form 10-Q — Sect. 13 / 15(d) – SEA’34Filing Table of Contents

‘EX-101.LAB’ — XBRL Labels — sfly-20150630_lab

This Exhibit is an XBRL XML File.

Quarterly Report — Form 10-Q — Sect. 13 / 15(d) – SEA’34
Filing Table of Contents