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Shutterfly Inc – ‘10-Q’ for 9/30/15 – ‘EX-101.DEF’

On:  Wednesday, 11/4/15, at 6:54pm ET   ·   As of:  11/5/15   ·   For:  9/30/15   ·   Accession #:  1125920-15-124   ·   File #:  1-33031

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  As Of               Filer                 Filing    For·On·As Docs:Size

11/05/15  Shutterfly Inc                    10-Q        9/30/15   62:6.2M

Quarterly Report   —   Form 10-Q   —   Sect. 13 / 15(d) – SEA’34
Filing Table of Contents

Document/Exhibit                   Description                      Pages   Size 

 1: 10-Q        Quarterly Report                                    HTML    753K 
 2: EX-31.01    Certification -- §302 - SOA'02                      HTML     26K 
 3: EX-31.02    Certification -- §302 - SOA'02                      HTML     26K 
 4: EX-32.01    Certification -- §906 - SOA'02                      HTML     21K 
 5: EX-32.02    Certification -- §906 - SOA'02                      HTML     21K 
41: R1          Document and Entity Information                     HTML     44K 
31: R2          Condensed Consolidated Balance Sheet (Unaudited)    HTML    110K 
39: R3          Condensed Consolidated Balance Sheet (Unaudited)    HTML     30K 
                (Parenthetical)                                                  
43: R4          Condensed Consolidated Statement of Operations      HTML     70K 
                (Unaudited)                                                      
56: R5          Condensed Consolidated Statement of Comprehensive   HTML     38K 
                Income/(Loss) (Unaudited)                                        
33: R6          Condensed Consolidated Statement of Cash Flows      HTML    134K 
                (Unaudited)                                                      
38: R7          The Company and Summary of Significant Accounting   HTML     58K 
                Policies                                                         
28: R8          Stock-Based Compensation                            HTML     96K 
21: R9          Net Loss Per Share                                  HTML     45K 
57: R10         Investments                                         HTML     89K 
45: R11         Fair Value Measurement                              HTML     44K 
44: R12         Balance Sheet Components                            HTML     83K 
49: R13         Convertible Senior Notes                            HTML     68K 
50: R14         Share Repurchase Program                            HTML     29K 
48: R15         Restructuring                                       HTML     63K 
51: R16         Segment Reporting                                   HTML    101K 
40: R17         Commitments and Contingencies                       HTML     43K 
42: R18         The Company and Summary of Significant Accounting   HTML     83K 
                Policies (Policies)                                              
47: R19         Stock-Based Compensation (Tables)                   HTML     89K 
62: R20         Net Loss Per Share (Tables)                         HTML     42K 
53: R21         Investments (Tables)                                HTML     93K 
35: R22         Fair Value Measurement (Tables)                     HTML     42K 
46: R23         Balance Sheet Components (Tables)                   HTML     86K 
37: R24         Convertible Senior Notes (Tables)                   HTML     58K 
17: R25         Restructuring (Tables)                              HTML     61K 
54: R26         Segment Reporting (Tables)                          HTML     91K 
58: R27         The Company and Summary of Significant Accounting   HTML     23K 
                Policies (Details)                                               
24: R28         Stock Option Activity (Details)                     HTML     75K 
23: R29         Stock-Based Compensation (Details)                  HTML     25K 
26: R30         Restricted Stock Unit Activity (Details)            HTML     67K 
27: R31         Net Loss Per Share (Details)                        HTML     29K 
29: R32         Investments (Details)                               HTML     56K 
16: R33         Fair Value Measurement of Cash Equivalents and      HTML     35K 
                Investments (Details)                                            
52: R34         Fair Value Measurement of Convertible Senior Notes  HTML     23K 
                (Details)                                                        
34: R35         Balance Sheet Components (Prepaid Expenses and      HTML     35K 
                Other Current Assets) (Details)                                  
36: R36         Balance Sheet Components (Other Assets,             HTML     21K 
                Non-Current) (Details)                                           
19: R37         Balance Sheet Components (Property and Equipment)   HTML     55K 
                (Details)                                                        
61: R38         Balance Sheet Components (Accrued Liabilities)      HTML     41K 
                (Details)                                                        
12: R39         Balance Sheet Components (Other Liabilities,        HTML     32K 
                Non-Current) (Details)                                           
30: R40         Convertible Senior Notes Schedule of Convertible    HTML     34K 
                Senior Notes (Details)                                           
55: R41         Convertible Senior Notes Schedule of Interest       HTML     32K 
                Expense Related to Convertible Senior Notes                      
                (Details)                                                        
18: R42         Convertible Senior Notes Additional Information     HTML     71K 
                (Details)                                                        
22: R43         Share Repurchase Program (Details)                  HTML     40K 
25: R44         Restructuring - Restructuring Costs (Details)       HTML     28K 
32: R45         Restructuring - Restructuring Reserve Activity      HTML     40K 
                (Details)                                                        
15: R46         Segment Reporting (Details)                         HTML     38K 
20: R47         Commitments and Contingencies Build-to-Suit Leases  HTML     25K 
                (Details)                                                        
13: R48         Commitments and Contingencies Syndicated Credit     HTML     47K 
                Facility (Details)                                               
59: XML         IDEA XML File -- Filing Summary                      XML    108K 
14: EXCEL       IDEA Workbook of Financial Reports                  XLSX     68K 
 6: EX-101.INS  XBRL Instance -- sfly-20150930                       XML   1.66M 
 8: EX-101.CAL  XBRL Calculations -- sfly-20150930_cal               XML    172K 
 9: EX-101.DEF  XBRL Definitions -- sfly-20150930_def                XML    392K 
10: EX-101.LAB  XBRL Labels -- sfly-20150930_lab                     XML   1.18M 
11: EX-101.PRE  XBRL Presentations -- sfly-20150930_pre              XML    637K 
 7: EX-101.SCH  XBRL Schema -- sfly-20150930                         XSD    125K 
60: ZIP         XBRL Zipped Folder -- 0001125920-15-000124-xbrl      Zip    176K 


‘EX-101.DEF’   —   XBRL Definitions — sfly-20150930_def


This Exhibit is an XBRL XML File.


                                                                                                                                                                                
<?xml version="1.0" encoding="windows-1252"?>
<!-- XBRL Document Created with Wdesk from Workiva -->
<!-- -->
<linkbase xsi:schemaLocation="http://www.xbrl.org/2003/linkbase http://www.xbrl.org/2003/xbrl-linkbase-2003-12-31.xsd" xmlns="http://www.xbrl.org/2003/linkbase" xmlns:xbrldt="http://xbrl.org/2005/xbrldt" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<roleRef roleURI="http://www.shutterfly.com/role/BalanceSheetComponents" xlink:href="sfly-20150930.xsd#BalanceSheetComponents" xlink:type="simple"/>
<roleRef roleURI="http://www.shutterfly.com/role/BalanceSheetComponentsAccruedLiabilitiesDetails" xlink:href="sfly-20150930.xsd#BalanceSheetComponentsAccruedLiabilitiesDetails" xlink:type="simple"/>
<roleRef roleURI="http://www.shutterfly.com/role/BalanceSheetComponentsOtherAssetsNonCurrentDetails" xlink:href="sfly-20150930.xsd#BalanceSheetComponentsOtherAssetsNonCurrentDetails" xlink:type="simple"/>
<roleRef roleURI="http://www.shutterfly.com/role/BalanceSheetComponentsOtherLiabilitiesNonCurrentDetails" xlink:href="sfly-20150930.xsd#BalanceSheetComponentsOtherLiabilitiesNonCurrentDetails" xlink:type="simple"/>
<roleRef roleURI="http://www.shutterfly.com/role/BalanceSheetComponentsPrepaidExpensesAndOtherCurrentAssetsDetails" xlink:href="sfly-20150930.xsd#BalanceSheetComponentsPrepaidExpensesAndOtherCurrentAssetsDetails" xlink:type="simple"/>
<roleRef roleURI="http://www.shutterfly.com/role/BalanceSheetComponentsPropertyAndEquipmentDetails" xlink:href="sfly-20150930.xsd#BalanceSheetComponentsPropertyAndEquipmentDetails" xlink:type="simple"/>
<roleRef roleURI="http://www.shutterfly.com/role/BalanceSheetComponentsTables" xlink:href="sfly-20150930.xsd#BalanceSheetComponentsTables" xlink:type="simple"/>
<roleRef roleURI="http://www.shutterfly.com/role/CommitmentsAndContingencies" xlink:href="sfly-20150930.xsd#CommitmentsAndContingencies" xlink:type="simple"/>
<roleRef roleURI="http://www.shutterfly.com/role/CommitmentsAndContingenciesBuildToSuitLeasesDetails" xlink:href="sfly-20150930.xsd#CommitmentsAndContingenciesBuildToSuitLeasesDetails" xlink:type="simple"/>
<roleRef roleURI="http://www.shutterfly.com/role/CommitmentsAndContingenciesSyndicatedCreditFacilityDetails" xlink:href="sfly-20150930.xsd#CommitmentsAndContingenciesSyndicatedCreditFacilityDetails" xlink:type="simple"/>
<roleRef roleURI="http://www.shutterfly.com/role/CompanyAndSummaryOfSignificantAccountingPolicies" xlink:href="sfly-20150930.xsd#CompanyAndSummaryOfSignificantAccountingPolicies" xlink:type="simple"/>
<roleRef roleURI="http://www.shutterfly.com/role/CompanyAndSummaryOfSignificantAccountingPoliciesDetails" xlink:href="sfly-20150930.xsd#CompanyAndSummaryOfSignificantAccountingPoliciesDetails" xlink:type="simple"/>
<roleRef roleURI="http://www.shutterfly.com/role/CompanyAndSummaryOfSignificantAccountingPoliciesPolicies" xlink:href="sfly-20150930.xsd#CompanyAndSummaryOfSignificantAccountingPoliciesPolicies" xlink:type="simple"/>
<roleRef roleURI="http://www.shutterfly.com/role/CompanyAndSummaryOfSignificantAccountingPoliciesTables" xlink:href="sfly-20150930.xsd#CompanyAndSummaryOfSignificantAccountingPoliciesTables" xlink:type="simple"/>
<roleRef roleURI="http://www.shutterfly.com/role/CondensedConsolidatedBalanceSheetUnaudited" xlink:href="sfly-20150930.xsd#CondensedConsolidatedBalanceSheetUnaudited" xlink:type="simple"/>
<roleRef roleURI="http://www.shutterfly.com/role/CondensedConsolidatedBalanceSheetUnauditedParenthetical" xlink:href="sfly-20150930.xsd#CondensedConsolidatedBalanceSheetUnauditedParenthetical" xlink:type="simple"/>
<roleRef roleURI="http://www.shutterfly.com/role/CondensedConsolidatedStatementOfCashFlowsUnaudited" xlink:href="sfly-20150930.xsd#CondensedConsolidatedStatementOfCashFlowsUnaudited" xlink:type="simple"/>
<roleRef roleURI="http://www.shutterfly.com/role/CondensedConsolidatedStatementOfComprehensiveIncomeLossUnaudited" xlink:href="sfly-20150930.xsd#CondensedConsolidatedStatementOfComprehensiveIncomeLossUnaudited" xlink:type="simple"/>
<roleRef roleURI="http://www.shutterfly.com/role/CondensedConsolidatedStatementOfOperationsUnaudited" xlink:href="sfly-20150930.xsd#CondensedConsolidatedStatementOfOperationsUnaudited" xlink:type="simple"/>
<roleRef roleURI="http://www.shutterfly.com/role/ConvertibleSeniorNotes" xlink:href="sfly-20150930.xsd#ConvertibleSeniorNotes" xlink:type="simple"/>
<roleRef roleURI="http://www.shutterfly.com/role/ConvertibleSeniorNotesAdditionalInformationDetails" xlink:href="sfly-20150930.xsd#ConvertibleSeniorNotesAdditionalInformationDetails" xlink:type="simple"/>
<roleRef roleURI="http://www.shutterfly.com/role/ConvertibleSeniorNotesScheduleOfConvertibleSeniorNotesDetails" xlink:href="sfly-20150930.xsd#ConvertibleSeniorNotesScheduleOfConvertibleSeniorNotesDetails" xlink:type="simple"/>
<roleRef roleURI="http://www.shutterfly.com/role/ConvertibleSeniorNotesScheduleOfInterestExpenseRelatedToConvertibleSeniorNotesDetails" xlink:href="sfly-20150930.xsd#ConvertibleSeniorNotesScheduleOfInterestExpenseRelatedToConvertibleSeniorNotesDetails" xlink:type="simple"/>
<roleRef roleURI="http://www.shutterfly.com/role/ConvertibleSeniorNotesTables" xlink:href="sfly-20150930.xsd#ConvertibleSeniorNotesTables" xlink:type="simple"/>
<roleRef roleURI="http://www.shutterfly.com/role/DocumentAndEntityInformation" xlink:href="sfly-20150930.xsd#DocumentAndEntityInformation" xlink:type="simple"/>
<roleRef roleURI="http://www.shutterfly.com/role/FairValueMeasurement" xlink:href="sfly-20150930.xsd#FairValueMeasurement" xlink:type="simple"/>
<roleRef roleURI="http://www.shutterfly.com/role/FairValueMeasurementOfCashEquivalentsAndInvestmentsDetails" xlink:href="sfly-20150930.xsd#FairValueMeasurementOfCashEquivalentsAndInvestmentsDetails" xlink:type="simple"/>
<roleRef roleURI="http://www.shutterfly.com/role/FairValueMeasurementOfConvertibleSeniorNotesDetails" xlink:href="sfly-20150930.xsd#FairValueMeasurementOfConvertibleSeniorNotesDetails" xlink:type="simple"/>
<roleRef roleURI="http://www.shutterfly.com/role/FairValueMeasurementTables" xlink:href="sfly-20150930.xsd#FairValueMeasurementTables" xlink:type="simple"/>
<roleRef roleURI="http://www.shutterfly.com/role/Investments" xlink:href="sfly-20150930.xsd#Investments" xlink:type="simple"/>
<roleRef roleURI="http://www.shutterfly.com/role/InvestmentsDetails" xlink:href="sfly-20150930.xsd#InvestmentsDetails" xlink:type="simple"/>
<roleRef roleURI="http://www.shutterfly.com/role/InvestmentsTables" xlink:href="sfly-20150930.xsd#InvestmentsTables" xlink:type="simple"/>
<roleRef roleURI="http://www.shutterfly.com/role/NetLossPerShare" xlink:href="sfly-20150930.xsd#NetLossPerShare" xlink:type="simple"/>
<roleRef roleURI="http://www.shutterfly.com/role/NetLossPerShareDetails" xlink:href="sfly-20150930.xsd#NetLossPerShareDetails" xlink:type="simple"/>
<roleRef roleURI="http://www.shutterfly.com/role/NetLossPerShareTables" xlink:href="sfly-20150930.xsd#NetLossPerShareTables" xlink:type="simple"/>
<roleRef roleURI="http://www.shutterfly.com/role/RestrictedStockUnitActivityDetails" xlink:href="sfly-20150930.xsd#RestrictedStockUnitActivityDetails" xlink:type="simple"/>
<roleRef roleURI="http://www.shutterfly.com/role/Restructuring" xlink:href="sfly-20150930.xsd#Restructuring" xlink:type="simple"/>
<roleRef roleURI="http://www.shutterfly.com/role/RestructuringRestructuringCostsDetails" xlink:href="sfly-20150930.xsd#RestructuringRestructuringCostsDetails" xlink:type="simple"/>
<roleRef roleURI="http://www.shutterfly.com/role/RestructuringRestructuringReserveActivityDetails" xlink:href="sfly-20150930.xsd#RestructuringRestructuringReserveActivityDetails" xlink:type="simple"/>
<roleRef roleURI="http://www.shutterfly.com/role/RestructuringTables" xlink:href="sfly-20150930.xsd#RestructuringTables" xlink:type="simple"/>
<roleRef roleURI="http://www.shutterfly.com/role/SegmentReporting" xlink:href="sfly-20150930.xsd#SegmentReporting" xlink:type="simple"/>
<roleRef roleURI="http://www.shutterfly.com/role/SegmentReportingDetails" xlink:href="sfly-20150930.xsd#SegmentReportingDetails" xlink:type="simple"/>
<roleRef roleURI="http://www.shutterfly.com/role/SegmentReportingTables" xlink:href="sfly-20150930.xsd#SegmentReportingTables" xlink:type="simple"/>
<roleRef roleURI="http://www.shutterfly.com/role/ShareRepurchaseProgram" xlink:href="sfly-20150930.xsd#ShareRepurchaseProgram" xlink:type="simple"/>
<roleRef roleURI="http://www.shutterfly.com/role/ShareRepurchaseProgramDetails" xlink:href="sfly-20150930.xsd#ShareRepurchaseProgramDetails" xlink:type="simple"/>
<roleRef roleURI="http://www.shutterfly.com/role/ShareRepurchaseProgramTables" xlink:href="sfly-20150930.xsd#ShareRepurchaseProgramTables" xlink:type="simple"/>
<roleRef roleURI="http://www.shutterfly.com/role/StockBasedCompensation" xlink:href="sfly-20150930.xsd#StockBasedCompensation" xlink:type="simple"/>
<roleRef roleURI="http://www.shutterfly.com/role/StockBasedCompensationDetails" xlink:href="sfly-20150930.xsd#StockBasedCompensationDetails" xlink:type="simple"/>
<roleRef roleURI="http://www.shutterfly.com/role/StockBasedCompensationTables" xlink:href="sfly-20150930.xsd#StockBasedCompensationTables" xlink:type="simple"/>
<roleRef roleURI="http://www.shutterfly.com/role/StockOptionActivityDetails" xlink:href="sfly-20150930.xsd#StockOptionActivityDetails" xlink:type="simple"/>
<arcroleRef arcroleURI="http://xbrl.org/int/dim/arcrole/all" xlink:href="http://www.xbrl.org/2005/xbrldt-2005.xsd#all" xlink:type="simple"/>
<arcroleRef arcroleURI="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:href="http://www.xbrl.org/2005/xbrldt-2005.xsd#dimension-default" xlink:type="simple"/>
<arcroleRef arcroleURI="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:href="http://www.xbrl.org/2005/xbrldt-2005.xsd#dimension-domain" xlink:type="simple"/>
<arcroleRef arcroleURI="http://xbrl.org/int/dim/arcrole/domain-member" xlink:href="http://www.xbrl.org/2005/xbrldt-2005.xsd#domain-member" xlink:type="simple"/>
<arcroleRef arcroleURI="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:href="http://www.xbrl.org/2005/xbrldt-2005.xsd#hypercube-dimension" xlink:type="simple"/>
<definitionLink xlink:role="http://www.shutterfly.com/role/BalanceSheetComponents" xlink:type="extended"/>
<definitionLink xlink:role="http://www.shutterfly.com/role/BalanceSheetComponentsAccruedLiabilitiesDetails" xlink:type="extended"/>
<definitionLink xlink:role="http://www.shutterfly.com/role/BalanceSheetComponentsOtherAssetsNonCurrentDetails" xlink:type="extended"/>
<definitionLink xlink:role="http://www.shutterfly.com/role/BalanceSheetComponentsOtherLiabilitiesNonCurrentDetails" xlink:type="extended"/>
<definitionLink xlink:role="http://www.shutterfly.com/role/BalanceSheetComponentsPrepaidExpensesAndOtherCurrentAssetsDetails" xlink:type="extended"/>
<definitionLink xlink:role="http://www.shutterfly.com/role/BalanceSheetComponentsPropertyAndEquipmentDetails" xlink:type="extended">
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_PropertyPlantAndEquipmentLineItems" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentLineItems_72C1BC00282F570ABEC48F159BCA0321" xlink:type="locator"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ScheduleOfPropertyPlantAndEquipmentTable" xlink:label="loc_us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_BF5B6B8148B65AA9A26A75AF7A4C1410" xlink:type="locator"/>
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<loc xlink:href="sfly-20150930.xsd#sfly_ComputerEquipmentandSoftwareMember" xlink:label="loc_sfly_ComputerEquipmentandSoftwareMember_FE504A4BAC415FB99499F324DE9AEDDA" xlink:type="locator"/>
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<loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_LeaseholdImprovementsMember" xlink:label="loc_us-gaap_LeaseholdImprovementsMember_CE7236A84B8A5D76ADD630B048C5D3DB" xlink:type="locator"/>
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<loc xlink:href="sfly-20150930.xsd#sfly_CameraRentalEquipmentMember" xlink:label="loc_sfly_CameraRentalEquipmentMember_7FD383AAFCE555E39B67843773EC3A93" xlink:type="locator"/>
<definitionArc order="6" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_C5899274953650A5AE389CF1C4B752D2" xlink:to="loc_sfly_CameraRentalEquipmentMember_7FD383AAFCE555E39B67843773EC3A93" xlink:type="arc"/>
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