CATALYST
CEO JOHN DURHAM JOINS GOFISH BOARD OF DIRECTORS
SAN
FRANCISCO - November 7, 2007
- GoFish
Corporation (OTCBB: GOFH.OB), a leading internet video and youth entertainment
network, today announced that John Durham, CEO and managing partner of Catalyst
and former president of Jumpstart Automotive Media, has been appointed to its
board of directors. Throughout his distinguished career, Durham has been a
pioneer in online advertising and interactive marketing, creating some of the
world’s largest and most successful advertising networks.
Durham
was a part of the senior management team at Jumpstart Automotive Media, an
online vertical advertising network focused exclusively on the automotive
industry, which in April 2007 was acquired by Hachette Filipacchi Media U.S.
for
a purchase price of approximately $110 million. At Carat Fusion, one of the
world’s largest digital marketing agencies, Durham served as executive vice
president heading up Business Development for the organization, which generates
billions of dollars in annual ad bookings for major corporations such as Adidas,
Radio Shack and Philips Electronics. Additionally, he has been directly
responsible for building the world’s largest Internet ad representation and
online sales company, Winstar Interactive/Interep Interactive.
“John
is
a tremendous addition to our Board of Directors and his leadership experience
with online advertising and marketing companies is second to none,” said Tabreez
Verjee, president of GoFish. “Drawing from his wealth of experiences at some of
the world’s leading agencies, marketing firms, and ad networks will be extremely
valuable to GoFish as we continue to build our ad-supported distribution
network.”
The
announcement follows recent news that GoFish had estimated preliminary revenues
for the third quarter of 2007 of approximately $485,000 (unaudited), which
were
derived primarily from advertising that was sold across GoFish’s growing network
of youth- and teen-focused publishers.
“GoFish
is rapidly becoming one of the premiere online entertainment networks, and
its
focus on the underserved youth vertical is timely and compelling, particularly
as the category is becoming increasingly valuable to advertisers,” said Durham.
“With its direct ad sales force and growing publisher network combined with
the
depth and breadth of its library of video content, GoFish is well positioned
to
scale its network and its revenues.”
Currently
Durham is CEO and Managing Partner at Catalyst, which specializes in connecting
emerging technology companies, publishers and brand marketers facilitating
the
integration of paid media, non-paid media and emerging media. Mr.
Durham has been teaching advertising and marketing classes since 1992 and
currently teaches advertising in the MBA program at the University of San
Francisco. He also founded and is the president of the Bay Area Interactive
Group, an Internet industry-networking group.
GoFish
Corporation, (OTCBB: GOFH) headquartered in San Francisco, is a leading internet
video and youth entertainment network. GoFish has been a pioneer in the
development of Made-For-Internet content (“MFI”) with the production of several
original media properties available only on gofish.com. The first publicly
traded online video company, GoFish operates an ad-supported distribution
network of owned and operated sites as well as publisher sites on the Web where
millions of people can watch the best video entertainment. For more information
about the company, go to www.gofish.com.
Safe
Harbor Statement
This
press release contains forward-looking statements within the meaning of the
Private Securities Litigation Reform Act of 1995. Forward-looking statements
in
this release are generally identified by words such as "believes,""anticipates,""plans,""expects,""will," and "would," and similar expressions
that are intended to identify forward-looking statements. Forward-looking
statements involve known and unknown risks, uncertainties and other factors
that
may cause the actual results, performance or achievements of GoFish Corporation
(the “Company”) to be materially different from any future results, performance
or achievements expressed or implied by forward-looking statements. Investors
are cautioned that forward-looking statements are not guarantees of future
performance, results or events and that undue reliance should not be placed
on
such statements. Forward looking statements include, but are not limited to,
the
Company’s ability to become a premiere online entertainment network, the
Company’s ability to scale its network and its revenues, estimates of the
Company’s revenues for the third quarter and the Company’s ability to build its
ad-supported distribution network. Actual events may differ materially from
those mentioned in these forward-looking statements because of a number of
risks
and uncertainties, including but not limited to: the Company’s ability to
maintain and strengthen the Company’s brand; the Company’s ability to achieve or
maintain commercial acceptance of the Company’s channels or programming; the
Company’s ability to attract advertisers; the risk of the Company losing key
personnel; general economic, business and industry risks and conditions
affecting the Company; and the level and intensity of competition in the online
video industry. Additional discussion of these and other factors affecting
the
Company’s business and prospects is contained in the Company’s periodic filings
with the Securities and Exchange Commission. The Company undertakes no
obligation to publicly update or revise any forward-looking statements or to
make any other forward-looking statements, whether as a result of new
information, future events or otherwise unless required to do so by the
securities laws. Investors are referred to the full discussion of risks and
uncertainties associated with forward-looking statements and the discussion
of
risk factors contained in the Company's filings with the Securities and Exchange
Commission. These filings are available on a website maintained by the
Securities and Exchange Commission at www.sec.gov.
