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Better Choice Co Inc. – ‘S-1/A’ on 6/26/20 – ‘EX-101.DEF’

On:  Friday, 6/26/20, at 9:58pm ET   ·   As of:  6/29/20   ·   Accession #:  1140361-20-14970   ·   File #:  333-234349

Previous ‘S-1’:  ‘S-1/A’ on 5/13/20   ·   Next:  ‘S-1/A’ on 7/9/20   ·   Latest:  ‘S-1/A’ on 6/16/21

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  As Of               Filer                 Filing    For·On·As Docs:Size             Issuer                      Filing Agent

 6/29/20  Better Choice Co Inc.             S-1/A       6/26/20  183:18M                                    Broadridge Fin’l So… Inc

Pre-Effective Amendment to Registration Statement (General Form)   —   Form S-1
Filing Table of Contents

Document/Exhibit                   Description                      Pages   Size 

 1: S-1/A       Pre-Effective Amendment to Registration Statement   HTML   4.23M 
                (General Form)                                                   
 2: EX-3.5      Articles of Incorporation/Organization or Bylaws    HTML    114K 
 3: EX-23.1     Consent of Experts or Counsel                       HTML     51K 
 4: EX-23.2     Consent of Experts or Counsel                       HTML     49K 
 5: EX-23.3     Consent of Experts or Counsel                       HTML     46K 
64: R1          Document and Entity Information                     HTML     60K 
160: R2          Condensed Consolidated Balance Sheets (Q1)          HTML    152K  
101: R3          Condensed Consolidated Balance Sheets (Q1)          HTML     71K  
                (Parenthetical)                                                  
36: R4          Condensed Consolidated Statements of Operations     HTML     93K 
                and Comprehensive Loss (Q1)                                      
67: R5          Condensed Consolidated Statements of Stockholders'  HTML     97K 
                Deficit (Q1)                                                     
163: R6          Condensed Consolidated Statements of Cash Flows     HTML    130K  
                (Q1)                                                             
102: R7          Condensed Consolidated Statements of Cash Flows     HTML     49K  
                (Q1) (Parenthetical)                                             
41: R8          Consolidated Balance Sheets (Fy)                    HTML    154K 
62: R9          Consolidated Balance Sheets (Fy) (Parentheticals)   HTML     85K 
61: R10         Consolidated Statements of Operations and           HTML     98K 
                Comprehensive Loss (Fy)                                          
40: R11         Consolidated Statements of Stockholders' Deficit    HTML    198K 
                (Fy)                                                             
99: R12         Consolidated Statements of Cash Flows (Fy)          HTML    161K 
165: R13         Consolidated Statements of Cash Flows (Fy)          HTML     94K  
                (Parenthetical)                                                  
60: R14         Nature of Business and Summary of Significant       HTML    127K 
                Accounting Policies (Q1)                                         
39: R15         Acquisitions (Q1)                                   HTML    147K 
98: R16         Revenue (Q1)                                        HTML     61K 
164: R17         Inventories (Q1)                                    HTML     65K  
63: R18         Prepaid expenses and other current assets (Q1)      HTML     62K 
34: R19         Property and equipment (Q1)                         HTML     68K 
141: R20         Accrued liabilities (Q1)                            HTML     72K  
156: R21         Operating leases (Q1)                               HTML     91K  
94: R22         Intangible assets, royalties and goodwill (Q1)      HTML    104K 
23: R23         Line of credit, short term loan and notes payable   HTML    117K 
                (Q1)                                                             
140: R24         Warrant derivative liability (Q1)                   HTML     80K  
155: R25         Other liabilities (Q1)                              HTML     56K  
93: R26         Commitments and contingencies (Q1)                  HTML     52K 
22: R27         Stockholders' deficit (Q1)                          HTML    128K 
136: R28         Share-based compensation (Q1)                       HTML     51K  
157: R29         Employee benefit plans (Q1)                         HTML     51K  
169: R30         Related party transactions (Q1)                     HTML     56K  
104: R31         Income taxes (Q1)                                   HTML     80K  
32: R32         Major suppliers (Q1)                                HTML     50K 
55: R33         Concentration of credit risk and off-balance sheet  HTML     55K 
                risk (Q1)                                                        
170: R34         Net loss per share (Q1)                             HTML     72K  
105: R35         Subsequent events (Q1)                              HTML     69K  
33: R36         Nature of business and summary of significant       HTML    127K 
                accounting policies (Fy)                                         
56: R37         Acquisitions (Fy)                                   HTML    147K 
168: R38         Revenue (Fy)                                        HTML     61K  
109: R39         Inventories (Fy)                                    HTML     65K  
145: R40         Prepaid expenses and other current assets (Fy)      HTML     62K  
124: R41         Property and equipment (Fy)                         HTML     68K  
20: R42         Accrued liabilities (Fy)                            HTML     72K 
87: R43         Operating leases (Fy)                               HTML     91K 
147: R44         Intangible assets, royalties and goodwill (Fy)      HTML    104K  
126: R45         Line of credit, short term loan and notes payable   HTML    117K  
                (Fy)                                                             
21: R46         Warrant derivative liability (Fy)                   HTML     80K 
88: R47         Other liabilities (Fy)                              HTML     56K 
143: R48         Commitments and contingencies (Fy)                  HTML     52K  
128: R49         Redeemable series E convertible preferred stock     HTML     56K  
                (Fy)                                                             
117: R50         Stockholders' deficit (Fy)                          HTML    128K  
174: R51         Employee benefit plans (Fy)                         HTML     51K  
80: R52         Related party transactions (Fy)                     HTML     56K 
52: R53         Income taxes (Fy)                                   HTML     80K 
115: R54         Major suppliers (Fy)                                HTML     50K  
172: R55         Concentration of credit risk and off-balance sheet  HTML     55K  
                risk (Fy)                                                        
79: R56         Net loss per share (Fy)                             HTML     72K 
51: R57         Subsequent events (Fy)                              HTML     69K 
112: R58         Nature of Business and Summary of Significant       HTML    139K  
                Accounting Policies (Q1) (Policies)                              
176: R59         Nature of business and summary of significant       HTML    193K  
                accounting policies (Fy) (Policies)                              
84: R60         Acquisitions (Q1) (Tables)                          HTML    133K 
17: R61         Inventories (Q1) (Tables)                           HTML     66K 
133: R62         Property and equipment (Q1) (Tables)                HTML     68K  
151: R63         Accrued liabilities (Q1) (Tables)                   HTML     68K  
81: R64         Operating leases (Q1) (Tables)                      HTML     75K 
14: R65         Intangible assets, royalties and goodwill (Q1)      HTML    100K 
                (Tables)                                                         
130: R66         Line of credit, short term loan and notes payable   HTML     98K  
                (Q1) (Tables)                                                    
148: R67         Warrant derivative liability (Q1) (Tables)          HTML     74K  
86: R68         Stockholders' deficit (Q1) (Tables)                 HTML     76K 
13: R69         Net loss per share (Q1) (Tables)                    HTML     70K 
42: R70         Nature of business and summary of significant       HTML     52K 
                accounting policies (Fy) (Tables)                                
72: R71         Acquisitions (Fy) (Tables)                          HTML    141K 
178: R72         Inventories (Fy) (Tables)                           HTML     66K  
120: R73         Prepaid expenses and other current assets (Fy)      HTML     57K  
                (Tables)                                                         
46: R74         Property and equipment (Fy) (Tables)                HTML     68K 
76: R75         Accrued liabilities (Fy) (Tables)                   HTML     68K 
181: R76         Operating leases (Fy) (Tables)                      HTML     90K  
123: R77         Intangible assets, royalties and goodwill (Fy)      HTML    100K  
                (Tables)                                                         
48: R78         Line of credit, short term loan and notes payable   HTML     98K 
                (Fy) (Tables)                                                    
69: R79         Warrant derivative liability (Fy) (Tables)          HTML     74K 
43: R80         Other liabilities (Fy) (Tables)                     HTML     54K 
73: R81         Stockholders' deficit (Fy) (Tables)                 HTML    102K 
179: R82         Income taxes (Fy) (Tables)                          HTML     74K  
121: R83         Net loss per share (Fy)(Fy) (Tables)                HTML     70K  
45: R84         Nature of Business and Summary of Significant       HTML     54K 
                Accounting Policies, Restricted Cash (Q1)                        
                (Details)                                                        
75: R85         Nature of Business and Summary of Significant       HTML     53K 
                Accounting Policies, Allowance for Doubtful                      
                Accounts (Q1) (Details)                                          
180: R86         Nature of Business and Summary of Significant       HTML     56K  
                Accounting Policies, Goodwill (Q1) (Details)                     
122: R87         Acquisitions, Acquisition of Halo (Q1) (Details)    HTML    112K  
49: R88         Acquisitions, Reverse Acquisitions of Better        HTML    104K 
                Choice and Bona Vida by TruPet (Q1) (Details)                    
70: R89         Revenue (Q1) (Details)                              HTML     79K 
83: R90         Inventories (Q1) (Details)                          HTML     62K 
16: R91         Prepaid expenses and other current assets (Q1)      HTML     68K 
                (Details)                                                        
132: R92         Property and equipment (Q1) (Details)               HTML     71K  
150: R93         Accrued liabilities (Q1) (Details)                  HTML     72K  
82: R94         Operating leases, Lease Costs (Q1) (Details)        HTML     68K 
15: R95         Operating leases, Maturity of Lease Liabilities     HTML     68K 
                (Q1) (Details)                                                   
131: R96         Intangible assets, royalties and goodwill (Q1)      HTML    137K  
                (Details)                                                        
149: R97         Intangible assets, royalties and goodwill,          HTML     68K  
                Estimated Future Amortization of Amortizable                     
                Intangible Assets (Q1) (Details)                                 
85: R98         Line of credit, short term loan and notes payable,  HTML     92K 
                Components of Debt (Q1) (Details)                                
12: R99         Line of credit, short term loan and notes payable,  HTML     80K 
                Short Term Loan and Line of Credit (Q1) (Details)                
37: R100        Line of credit, short term loan and notes payable,  HTML    103K 
                Notes Payable (Q1) (Details)                                     
66: R101        Warrant derivative liability, Private placement     HTML     83K 
                (Q1) (Details)                                                   
162: R102        Warrant derivative liability, Fair value of         HTML     53K  
                warrant derivative liability (Q1) (Details)                      
103: R103        Warrant derivative liability, Fair value            HTML     66K  
                measurements and valuation techniques (Q1)                       
                (Details)                                                        
35: R104        Other liabilities (Q1) (Details)                    HTML     51K 
65: R105        Commitments and contingencies (Q1) (Details)        HTML     49K 
161: R106        Stockholders' deficit, Equity Transactions (Q1)     HTML    100K  
                (Details)                                                        
100: R107        Stockholders' deficit, Warrants (Q1) (Details)      HTML    120K  
38: R108        Share-based compensation (Q1) (Details)             HTML     66K 
59: R109        Employee benefit plans (Q1) (Details)               HTML     54K 
95: R110        Related party transactions (Q1) (Details)           HTML     72K 
27: R111        Income taxes (Q1) (Details)                         HTML     62K 
134: R112        Major suppliers (Q1) (Details)                      HTML     56K  
152: R113        Concentration of credit risk and off-balance sheet  HTML     61K  
                risk (Q1) (Details)                                              
96: R114        Net loss per share (Q1) (Details)                   HTML     64K 
28: R115        Subsequent events (Q1) (Details)                    HTML    106K 
135: R116        Nature of business and summary of significant       HTML     60K  
                accounting policies, Basis of presentation and                   
                consolidation (Fy) (Details)                                     
153: R117        Nature of business and summary of significant       HTML     54K  
                accounting policies, Restricted cash (Fy)                        
                (Details)                                                        
97: R118        Nature of business and summary of significant       HTML     53K 
                accounting policies, Accounts receivable and                     
                allowance for doubtful accounts (Fy) (Details)                   
26: R119        Nature of business and Summary of Significant       HTML     66K 
                Accounting Policies, Property and equipment (Fy)                 
                (Details)                                                        
107: R120        Nature of business and summary of significant       HTML     52K  
                accounting policies, Goodwill (Fy) (Details)                     
166: R121        Nature of business and summary of significant       HTML     55K  
                accounting policies, Advertising & Share-based                   
                compensation (Fy) (Details)                                      
57: R122        Nature of business and summary of significant       HTML     49K 
                accounting policies, Segment information (Fy)                    
                (Details)                                                        
29: R123        Nature of business and summary of significant       HTML     52K 
                accounting policies, Commitments and contingencies               
                (Fy) (Details)                                                   
108: R124        Nature of business and summary of significant       HTML     55K  
                accounting policies, Recently issued accounting                  
                pronouncements (Fy) (Details)                                    
167: R125        Acquisitions, Acquisition of Halo (Fy) (Details)    HTML    139K  
58: R126        Acquisitions, Pro Forma Information (Fy)            HTML     53K 
                (Unaudited) (Details)                                            
30: R127        Acquisitions, Reverse Acquisitions of Better        HTML    134K 
                Choice and Bona Vida by TruPet (Fy) (Details)                    
106: R128        Revenue (Fy) (Details)                              HTML     85K  
171: R129        Inventories (Fy) (Details)                          HTML     62K  
159: R130        Prepaid expenses and other current assets (Fy)      HTML     88K  
                (Details)                                                        
138: R131        Property and equipment (Fy) (Details)               HTML     71K  
25: R132        Accrued liabilities (Fy) (Details)                  HTML     76K 
92: R133        Operating leases, Terms (Fy) (Details)              HTML     58K 
158: R134        Operating leases, Assets and liabilities (Fy)       HTML     71K  
                (Details)                                                        
137: R135        Operating leases, Lease cost (Fy) (Details)         HTML     68K  
24: R136        Operating leases, Maturity of lease liabilities     HTML     68K 
                (Fy) (Details)                                                   
91: R137        Operating leases, Future Minimum Lease Payments     HTML     64K 
                under Contractually-Obligated Leases (Fy)                        
                (Details)                                                        
154: R138        Intangible assets, royalties and goodwill (Fy)      HTML    107K  
                (Details)                                                        
139: R139        Intangible assets, royalties and goodwill,          HTML     69K  
                Estimated Future Amortization of Amortizable                     
                Intangible Assets (Fy) (Details)                                 
177: R140        Line of credit, short term loan and notes payable,  HTML     93K  
                Components of Debt (Fy) (Details)                                
113: R141        Line of credit, short term loan and notes payable,  HTML     91K  
                TruPet Line of Credit, Due to Related Parties and                
                Revolving Line of Credit (Fy) (Details)                          
54: R142        Line of credit, short term loan and notes payable,  HTML     85K 
                Short Term Loan and Line of Credit (Fy) (Details)                
78: R143        Line of credit, short term loan and notes payable,  HTML     91K 
                Notes Payable (Fy) (Details)                                     
175: R144        Warrant derivative liability, Private placement     HTML     90K  
                (Fy) (Details)                                                   
111: R145        Warrant derivative liability, Fair value of         HTML     55K  
                derivative liabilities (Fy) (Details)                            
53: R146        Warrant derivative liability, Fair value            HTML     66K 
                measurements and valuation techniques (Fy)                       
                (Details)                                                        
77: R147        Other liabilities (Fy) (Details)                    HTML     58K 
173: R148        Commitments and contingencies (Fy) (Details)        HTML     49K  
116: R149        Redeemable series E convertible preferred stock     HTML     84K  
                (Fy) (Details)                                                   
127: R150        Stockholders' deficit, Acquisition, Contribution    HTML     66K  
                and Distributions of Capital (Fy) (Details)                      
142: R151        Stockholders' deficit, Preferred Stock (Fy)         HTML     62K  
                (Details)                                                        
89: R152        Stockholders' deficit, Common Stock (Fy) (Details)  HTML    160K 
18: R153        Stockholders' deficit, Share-based compensation     HTML     61K 
                (Fy) (Details)                                                   
129: R154        Stockholders' deficit, Incentive Award Plan (Fy)    HTML    102K  
                (Details)                                                        
144: R155        Stockholders' deficit, Options Granted and          HTML    163K  
                Outstanding (Fy) (Details)                                       
90: R156        Stockholders' deficit, Warrants (Fy) (Details)      HTML    121K 
19: R157        Employee benefit plans (Fy) (Details)               HTML     58K 
125: R158        Related party transactions (Fy) (Details)           HTML    100K  
146: R159        Income taxes (Fy) (Details)                         HTML     62K  
68: R160        Income taxes, Effective Income Tax Rate             HTML     91K 
                Reconciliation (Fy) (Details)                                    
47: R161        Income taxes, Deferred Tax Assets and Liabilities   HTML     80K 
                (Fy) (Details)                                                   
118: R162        Income taxes, Valuation Allowance (Fy) (Details)    HTML     56K  
182: R163        Major suppliers (Fy) (Details)                      HTML     56K  
71: R164        Concentration of credit risk and off-balance sheet  HTML     54K 
                risk (Fy) (Details)                                              
50: R165        Net loss per share (Fy) (Details)                   HTML     64K 
119: R166        Subsequent events, Stock and Warrant Issuance (Fy)  HTML     64K  
                (Details)                                                        
183: R167        Subsequent events, Amended November 2019 Notes      HTML     52K  
                (Fy) (Details)                                                   
74: R168        Subsequent events, ABG Termination (Fy) (Details)   HTML     81K 
44: R169        Subsequent events, COVID-19 (Fy) (Details)          HTML     55K 
114: XML         IDEA XML File -- Filing Summary                      XML    359K  
110: EXCEL       IDEA Workbook of Financial Reports                  XLSX    202K  
 6: EX-101.INS  XBRL Instance -- senz-20200626                       XML   3.13M 
 8: EX-101.CAL  XBRL Calculations -- senz-20200626_cal               XML    305K 
 9: EX-101.DEF  XBRL Definitions -- senz-20200626_def                XML   2.34M 
10: EX-101.LAB  XBRL Labels -- senz-20200626_lab                     XML   3.04M 
11: EX-101.PRE  XBRL Presentations -- senz-20200626_pre              XML   2.99M 
 7: EX-101.SCH  XBRL Schema -- senz-20200626                         XSD    392K 
31: ZIP         XBRL Zipped Folder -- 0001140361-20-014970-xbrl      Zip    404K

‘EX-101.DEF’   —   XBRL Definitions — senz-20200626_def

This Exhibit is an XBRL XML File.

                                                                                                                                                                                
<?xml version="1.0" encoding="windows-1252"?>
<!-- Generated by EDGARfilings PROfile 7.0.0.0 Broadridge -->
<link:linkbase xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.xbrl.org/2003/linkbase http://www.xbrl.org/2003/xbrl-linkbase-2003-12-31.xsd" xmlns:link="http://www.xbrl.org/2003/linkbase" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xbrli="http://www.xbrl.org/2003/instance" xmlns:t1="http://xbrl.org/2005/xbrldt">
<link:roleRef roleURI="http://betterchoicecompany.com/role/SubsequentEventsCovid19FyDetails" xlink:type="simple" xlink:href="senz-20200626.xsd#SubsequentEventsCovid19FyDetails"/>
<link:roleRef roleURI="http://betterchoicecompany.com/role/SubsequentEventsAbgTerminationFyDetails" xlink:type="simple" xlink:href="senz-20200626.xsd#SubsequentEventsAbgTerminationFyDetails"/>
<link:roleRef roleURI="http://betterchoicecompany.com/role/SubsequentEventsAmendedNovember2019NotesFyDetails" xlink:type="simple" xlink:href="senz-20200626.xsd#SubsequentEventsAmendedNovember2019NotesFyDetails"/>
<link:roleRef roleURI="http://betterchoicecompany.com/role/SubsequentEventsStockAndWarrantIssuanceFyDetails" xlink:type="simple" xlink:href="senz-20200626.xsd#SubsequentEventsStockAndWarrantIssuanceFyDetails"/>
<link:roleRef roleURI="http://betterchoicecompany.com/role/NetLossPerShareFyDetails" xlink:type="simple" xlink:href="senz-20200626.xsd#NetLossPerShareFyDetails"/>
<link:roleRef roleURI="http://betterchoicecompany.com/role/ConcentrationOfCreditRiskAndOffbalanceSheetRiskFyDetails" xlink:type="simple" xlink:href="senz-20200626.xsd#ConcentrationOfCreditRiskAndOffbalanceSheetRiskFyDetails"/>
<link:roleRef roleURI="http://betterchoicecompany.com/role/MajorSuppliersFyDetails" xlink:type="simple" xlink:href="senz-20200626.xsd#MajorSuppliersFyDetails"/>
<link:roleRef roleURI="http://betterchoicecompany.com/role/IncomeTaxesValuationAllowanceFyDetails" xlink:type="simple" xlink:href="senz-20200626.xsd#IncomeTaxesValuationAllowanceFyDetails"/>
<link:roleRef roleURI="http://betterchoicecompany.com/role/IncomeTaxesDeferredTaxAssetsAndLiabilitiesFyDetails" xlink:type="simple" xlink:href="senz-20200626.xsd#IncomeTaxesDeferredTaxAssetsAndLiabilitiesFyDetails"/>
<link:roleRef roleURI="http://betterchoicecompany.com/role/IncomeTaxesEffectiveIncomeTaxRateReconciliationFyDetails" xlink:type="simple" xlink:href="senz-20200626.xsd#IncomeTaxesEffectiveIncomeTaxRateReconciliationFyDetails"/>
<link:roleRef roleURI="http://betterchoicecompany.com/role/IncomeTaxesFyDetails" xlink:type="simple" xlink:href="senz-20200626.xsd#IncomeTaxesFyDetails"/>
<link:roleRef roleURI="http://betterchoicecompany.com/role/RelatedPartyTransactionsFyDetails" xlink:type="simple" xlink:href="senz-20200626.xsd#RelatedPartyTransactionsFyDetails"/>
<link:roleRef roleURI="http://betterchoicecompany.com/role/EmployeeBenefitPlansFyDetails" xlink:type="simple" xlink:href="senz-20200626.xsd#EmployeeBenefitPlansFyDetails"/>
<link:roleRef roleURI="http://betterchoicecompany.com/role/StockholdersDeficitWarrantsFyDetails" xlink:type="simple" xlink:href="senz-20200626.xsd#StockholdersDeficitWarrantsFyDetails"/>
<link:roleRef roleURI="http://betterchoicecompany.com/role/StockholdersDeficitOptionsGrantedAndOutstandingFyDetails" xlink:type="simple" xlink:href="senz-20200626.xsd#StockholdersDeficitOptionsGrantedAndOutstandingFyDetails"/>
<link:roleRef roleURI="http://betterchoicecompany.com/role/StockholdersDeficitIncentiveAwardPlanFyDetails" xlink:type="simple" xlink:href="senz-20200626.xsd#StockholdersDeficitIncentiveAwardPlanFyDetails"/>
<link:roleRef roleURI="http://betterchoicecompany.com/role/StockholdersDeficitSharebasedCompensationFyDetails" xlink:type="simple" xlink:href="senz-20200626.xsd#StockholdersDeficitSharebasedCompensationFyDetails"/>
<link:roleRef roleURI="http://betterchoicecompany.com/role/StockholdersDeficitCommonStockFyDetails" xlink:type="simple" xlink:href="senz-20200626.xsd#StockholdersDeficitCommonStockFyDetails"/>
<link:roleRef roleURI="http://betterchoicecompany.com/role/StockholdersDeficitPreferredStockFyDetails" xlink:type="simple" xlink:href="senz-20200626.xsd#StockholdersDeficitPreferredStockFyDetails"/>
<link:roleRef roleURI="http://betterchoicecompany.com/role/StockholdersDeficitAcquisitionContributionAndDistributionsOfCapitalFyDetails" xlink:type="simple" xlink:href="senz-20200626.xsd#StockholdersDeficitAcquisitionContributionAndDistributionsOfCapitalFyDetails"/>
<link:roleRef roleURI="http://betterchoicecompany.com/role/RedeemableSeriesEConvertiblePreferredStockFyDetails" xlink:type="simple" xlink:href="senz-20200626.xsd#RedeemableSeriesEConvertiblePreferredStockFyDetails"/>
<link:roleRef roleURI="http://betterchoicecompany.com/role/CommitmentsAndContingenciesFyDetails" xlink:type="simple" xlink:href="senz-20200626.xsd#CommitmentsAndContingenciesFyDetails"/>
<link:roleRef roleURI="http://betterchoicecompany.com/role/OtherLiabilitiesFyDetails" xlink:type="simple" xlink:href="senz-20200626.xsd#OtherLiabilitiesFyDetails"/>
<link:roleRef roleURI="http://betterchoicecompany.com/role/WarrantDerivativeLiabilityFairValueMeasurementsAndValuationTechniquesFyDetails" xlink:type="simple" xlink:href="senz-20200626.xsd#WarrantDerivativeLiabilityFairValueMeasurementsAndValuationTechniquesFyDetails"/>
<link:roleRef roleURI="http://betterchoicecompany.com/role/WarrantDerivativeLiabilityFairValueOfDerivativeLiabilitiesFyDetails" xlink:type="simple" xlink:href="senz-20200626.xsd#WarrantDerivativeLiabilityFairValueOfDerivativeLiabilitiesFyDetails"/>
<link:roleRef roleURI="http://betterchoicecompany.com/role/WarrantDerivativeLiabilityPrivatePlacementFyDetails" xlink:type="simple" xlink:href="senz-20200626.xsd#WarrantDerivativeLiabilityPrivatePlacementFyDetails"/>
<link:roleRef roleURI="http://betterchoicecompany.com/role/LineOfCreditShortTermLoanAndNotesPayableNotesPayableFyDetails" xlink:type="simple" xlink:href="senz-20200626.xsd#LineOfCreditShortTermLoanAndNotesPayableNotesPayableFyDetails"/>
<link:roleRef roleURI="http://betterchoicecompany.com/role/LineOfCreditShortTermLoanAndNotesPayableShortTermLoanAndLineOfCreditFyDetails" xlink:type="simple" xlink:href="senz-20200626.xsd#LineOfCreditShortTermLoanAndNotesPayableShortTermLoanAndLineOfCreditFyDetails"/>
<link:roleRef roleURI="http://betterchoicecompany.com/role/LineOfCreditShortTermLoanAndNotesPayableTrupetLineOfCreditDueToRelatedPartiesAndRevolvingLineOfCreditFyDetails" xlink:type="simple" xlink:href="senz-20200626.xsd#LineOfCreditShortTermLoanAndNotesPayableTrupetLineOfCreditDueToRelatedPartiesAndRevolvingLineOfCreditFyDetails"/>
<link:roleRef roleURI="http://betterchoicecompany.com/role/LineOfCreditShortTermLoanAndNotesPayableComponentsOfDebtFyDetails" xlink:type="simple" xlink:href="senz-20200626.xsd#LineOfCreditShortTermLoanAndNotesPayableComponentsOfDebtFyDetails"/>
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<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="BusinessAcquisitionAxis" xlink:to="BusinessAcquisitionAcquireeDomain_2" xlink:title="definition: BusinessAcquisitionAxis to BusinessAcquisitionAcquireeDomain_2" order="2.0"/>
<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_BetterChoiceMember" xlink:label="BetterChoiceMember" xlink:title="BetterChoiceMember"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="BusinessAcquisitionAcquireeDomain" xlink:to="BetterChoiceMember" xlink:title="definition: BusinessAcquisitionAcquireeDomain to BetterChoiceMember" order="1.0"/>
<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_BonaVidaIncMember" xlink:label="BonaVidaIncMember" xlink:title="BonaVidaIncMember"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="BusinessAcquisitionAcquireeDomain" xlink:to="BonaVidaIncMember" xlink:title="definition: BusinessAcquisitionAcquireeDomain to BonaVidaIncMember" order="2.0"/>
</link:definitionLink>
<link:definitionLink xlink:type="extended" xlink:role="http://betterchoicecompany.com/role/RevenueQ1Details">
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_DisaggregationOfRevenueLineItems" xlink:label="DisaggregationOfRevenueLineItems" xlink:title="DisaggregationOfRevenueLineItems"/>
<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_RevenueConcentrationAbstract" xlink:label="RevenueConcentrationAbstract" xlink:title="RevenueConcentrationAbstract"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="DisaggregationOfRevenueLineItems" xlink:to="RevenueConcentrationAbstract" xlink:title="definition: DisaggregationOfRevenueLineItems to RevenueConcentrationAbstract" order="1.0"/>
<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_NumberOfRevenueChannels" xlink:label="NumberOfRevenueChannels" xlink:title="NumberOfRevenueChannels"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="DisaggregationOfRevenueLineItems" xlink:to="NumberOfRevenueChannels" xlink:title="definition: DisaggregationOfRevenueLineItems to NumberOfRevenueChannels" order="2.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ConcentrationRiskPercentage1" xlink:label="ConcentrationRiskPercentage1" xlink:title="ConcentrationRiskPercentage1"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="DisaggregationOfRevenueLineItems" xlink:to="ConcentrationRiskPercentage1" xlink:title="definition: DisaggregationOfRevenueLineItems to ConcentrationRiskPercentage1" order="3.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ContractWithCustomerRefundLiability" xlink:label="ContractWithCustomerRefundLiability" xlink:title="ContractWithCustomerRefundLiability"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="DisaggregationOfRevenueLineItems" xlink:to="ContractWithCustomerRefundLiability" xlink:title="definition: DisaggregationOfRevenueLineItems to ContractWithCustomerRefundLiability" order="4.0"/>
<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_DollarAmountOfLoyaltyProgramAwardsEarnedButNotRedeemed" xlink:label="DollarAmountOfLoyaltyProgramAwardsEarnedButNotRedeemed" xlink:title="DollarAmountOfLoyaltyProgramAwardsEarnedButNotRedeemed"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="DisaggregationOfRevenueLineItems" xlink:to="DollarAmountOfLoyaltyProgramAwardsEarnedButNotRedeemed" xlink:title="definition: DisaggregationOfRevenueLineItems to DollarAmountOfLoyaltyProgramAwardsEarnedButNotRedeemed" order="5.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_RevenueFromContractWithCustomerExcludingAssessedTax" xlink:label="RevenueFromContractWithCustomerExcludingAssessedTax" xlink:title="RevenueFromContractWithCustomerExcludingAssessedTax"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="DisaggregationOfRevenueLineItems" xlink:to="RevenueFromContractWithCustomerExcludingAssessedTax" xlink:title="definition: DisaggregationOfRevenueLineItems to RevenueFromContractWithCustomerExcludingAssessedTax" order="6.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_CostOfRevenue" xlink:label="CostOfRevenue" xlink:title="CostOfRevenue"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="DisaggregationOfRevenueLineItems" xlink:to="CostOfRevenue" xlink:title="definition: DisaggregationOfRevenueLineItems to CostOfRevenue" order="7.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_DisaggregationOfRevenueTable" xlink:label="DisaggregationOfRevenueTable" xlink:title="DisaggregationOfRevenueTable"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="DisaggregationOfRevenueLineItems" xlink:to="DisaggregationOfRevenueTable" xlink:title="definition: DisaggregationOfRevenueLineItems to DisaggregationOfRevenueTable" order="8.0" t1:closed="true" t1:contextElement="segment"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ContractWithCustomerSalesChannelAxis" xlink:label="ContractWithCustomerSalesChannelAxis" xlink:title="ContractWithCustomerSalesChannelAxis"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="DisaggregationOfRevenueTable" xlink:to="ContractWithCustomerSalesChannelAxis" xlink:title="definition: DisaggregationOfRevenueTable to ContractWithCustomerSalesChannelAxis" order="1.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ContractWithCustomerSalesChannelDomain" xlink:label="ContractWithCustomerSalesChannelDomain" xlink:title="ContractWithCustomerSalesChannelDomain"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="ContractWithCustomerSalesChannelAxis" xlink:to="ContractWithCustomerSalesChannelDomain" xlink:title="definition: ContractWithCustomerSalesChannelAxis to ContractWithCustomerSalesChannelDomain" order="1.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ContractWithCustomerSalesChannelDomain" xlink:label="ContractWithCustomerSalesChannelDomain_2" xlink:title="ContractWithCustomerSalesChannelDomain"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="ContractWithCustomerSalesChannelAxis" xlink:to="ContractWithCustomerSalesChannelDomain_2" xlink:title="definition: ContractWithCustomerSalesChannelAxis to ContractWithCustomerSalesChannelDomain_2" order="2.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_SalesChannelDirectlyToConsumerMember" xlink:label="SalesChannelDirectlyToConsumerMember" xlink:title="SalesChannelDirectlyToConsumerMember"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ContractWithCustomerSalesChannelDomain" xlink:to="SalesChannelDirectlyToConsumerMember" xlink:title="definition: ContractWithCustomerSalesChannelDomain to SalesChannelDirectlyToConsumerMember" order="1.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_SalesChannelThroughIntermediaryMember" xlink:label="SalesChannelThroughIntermediaryMember" xlink:title="SalesChannelThroughIntermediaryMember"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ContractWithCustomerSalesChannelDomain" xlink:to="SalesChannelThroughIntermediaryMember" xlink:title="definition: ContractWithCustomerSalesChannelDomain to SalesChannelThroughIntermediaryMember" order="2.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/srt/2019/elts/srt-2019-01-31.xsd#srt_ProductOrServiceAxis" xlink:label="ProductOrServiceAxis" xlink:title="ProductOrServiceAxis"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="DisaggregationOfRevenueTable" xlink:to="ProductOrServiceAxis" xlink:title="definition: DisaggregationOfRevenueTable to ProductOrServiceAxis" order="2.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/srt/2019/elts/srt-2019-01-31.xsd#srt_ProductsAndServicesDomain" xlink:label="ProductsAndServicesDomain" xlink:title="ProductsAndServicesDomain"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="ProductOrServiceAxis" xlink:to="ProductsAndServicesDomain" xlink:title="definition: ProductOrServiceAxis to ProductsAndServicesDomain" order="1.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/srt/2019/elts/srt-2019-01-31.xsd#srt_ProductsAndServicesDomain" xlink:label="ProductsAndServicesDomain_2" xlink:title="ProductsAndServicesDomain"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="ProductOrServiceAxis" xlink:to="ProductsAndServicesDomain_2" xlink:title="definition: ProductOrServiceAxis to ProductsAndServicesDomain_2" order="2.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ShippingAndHandlingMember" xlink:label="ShippingAndHandlingMember" xlink:title="ShippingAndHandlingMember"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ProductsAndServicesDomain" xlink:to="ShippingAndHandlingMember" xlink:title="definition: ProductsAndServicesDomain to ShippingAndHandlingMember" order="1.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ConcentrationRiskByBenchmarkAxis" xlink:label="ConcentrationRiskByBenchmarkAxis" xlink:title="ConcentrationRiskByBenchmarkAxis"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="DisaggregationOfRevenueTable" xlink:to="ConcentrationRiskByBenchmarkAxis" xlink:title="definition: DisaggregationOfRevenueTable to ConcentrationRiskByBenchmarkAxis" order="3.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ConcentrationRiskBenchmarkDomain" xlink:label="ConcentrationRiskBenchmarkDomain" xlink:title="ConcentrationRiskBenchmarkDomain"/>
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<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ConcentrationRiskBenchmarkDomain" xlink:label="ConcentrationRiskBenchmarkDomain_2" xlink:title="ConcentrationRiskBenchmarkDomain"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="ConcentrationRiskByBenchmarkAxis" xlink:to="ConcentrationRiskBenchmarkDomain_2" xlink:title="definition: ConcentrationRiskByBenchmarkAxis to ConcentrationRiskBenchmarkDomain_2" order="2.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_SalesRevenueNetMember" xlink:label="SalesRevenueNetMember" xlink:title="SalesRevenueNetMember"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ConcentrationRiskBenchmarkDomain" xlink:to="SalesRevenueNetMember" xlink:title="definition: ConcentrationRiskBenchmarkDomain to SalesRevenueNetMember" order="1.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/srt/2019/elts/srt-2019-01-31.xsd#srt_RangeAxis" xlink:label="RangeAxis" xlink:title="RangeAxis"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="DisaggregationOfRevenueTable" xlink:to="RangeAxis" xlink:title="definition: DisaggregationOfRevenueTable to RangeAxis" order="4.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/srt/2019/elts/srt-2019-01-31.xsd#srt_RangeMember" xlink:label="RangeMember" xlink:title="RangeMember"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="RangeAxis" xlink:to="RangeMember" xlink:title="definition: RangeAxis to RangeMember" order="1.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/srt/2019/elts/srt-2019-01-31.xsd#srt_RangeMember" xlink:label="RangeMember_2" xlink:title="RangeMember"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="RangeAxis" xlink:to="RangeMember_2" xlink:title="definition: RangeAxis to RangeMember_2" order="2.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/srt/2019/elts/srt-2019-01-31.xsd#srt_MaximumMember" xlink:label="MaximumMember" xlink:title="MaximumMember"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="RangeMember" xlink:to="MaximumMember" xlink:title="definition: RangeMember to MaximumMember" order="1.0"/>
</link:definitionLink>
<link:definitionLink xlink:type="extended" xlink:role="http://betterchoicecompany.com/role/InventoriesQ1Details"/>
<link:definitionLink xlink:type="extended" xlink:role="http://betterchoicecompany.com/role/PrepaidExpensesAndOtherCurrentAssetsQ1Details">
<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_PrepaidExpensesAndOtherCurrentAssetsLineItems" xlink:label="PrepaidExpensesAndOtherCurrentAssetsLineItems" xlink:title="PrepaidExpensesAndOtherCurrentAssetsLineItems"/>
<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_AdvertisingAgreementAbstract" xlink:label="AdvertisingAgreementAbstract" xlink:title="AdvertisingAgreementAbstract"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="PrepaidExpensesAndOtherCurrentAssetsLineItems" xlink:to="AdvertisingAgreementAbstract" xlink:title="definition: PrepaidExpensesAndOtherCurrentAssetsLineItems to AdvertisingAgreementAbstract" order="1.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_StockIssuedDuringPeriodSharesIssuedForServices" xlink:label="StockIssuedDuringPeriodSharesIssuedForServices" xlink:title="StockIssuedDuringPeriodSharesIssuedForServices"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="PrepaidExpensesAndOtherCurrentAssetsLineItems" xlink:to="StockIssuedDuringPeriodSharesIssuedForServices" xlink:title="definition: PrepaidExpensesAndOtherCurrentAssetsLineItems to StockIssuedDuringPeriodSharesIssuedForServices" order="2.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_StockIssuedDuringPeriodValueIssuedForServices" xlink:label="StockIssuedDuringPeriodValueIssuedForServices" xlink:title="StockIssuedDuringPeriodValueIssuedForServices"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="PrepaidExpensesAndOtherCurrentAssetsLineItems" xlink:to="StockIssuedDuringPeriodValueIssuedForServices" xlink:title="definition: PrepaidExpensesAndOtherCurrentAssetsLineItems to StockIssuedDuringPeriodValueIssuedForServices" order="3.0"/>
<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_CommittedUsageAmountOfMediaInventory" xlink:label="CommittedUsageAmountOfMediaInventory" xlink:title="CommittedUsageAmountOfMediaInventory"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="PrepaidExpensesAndOtherCurrentAssetsLineItems" xlink:to="CommittedUsageAmountOfMediaInventory" xlink:title="definition: PrepaidExpensesAndOtherCurrentAssetsLineItems to CommittedUsageAmountOfMediaInventory" order="4.0"/>
<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_PrepaidAdvertisingBalance" xlink:label="PrepaidAdvertisingBalance" xlink:title="PrepaidAdvertisingBalance"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="PrepaidExpensesAndOtherCurrentAssetsLineItems" xlink:to="PrepaidAdvertisingBalance" xlink:title="definition: PrepaidExpensesAndOtherCurrentAssetsLineItems to PrepaidAdvertisingBalance" order="5.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_AdvertisingExpense" xlink:label="AdvertisingExpense" xlink:title="AdvertisingExpense"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="PrepaidExpensesAndOtherCurrentAssetsLineItems" xlink:to="AdvertisingExpense" xlink:title="definition: PrepaidExpensesAndOtherCurrentAssetsLineItems to AdvertisingExpense" order="6.0"/>
<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_PrepaidExpensesAndOtherCurrentAssetsTable" xlink:label="PrepaidExpensesAndOtherCurrentAssetsTable" xlink:title="PrepaidExpensesAndOtherCurrentAssetsTable"/>
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<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_StatementEquityComponentsAxis" xlink:label="StatementEquityComponentsAxis" xlink:title="StatementEquityComponentsAxis"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="PrepaidExpensesAndOtherCurrentAssetsTable" xlink:to="StatementEquityComponentsAxis" xlink:title="definition: PrepaidExpensesAndOtherCurrentAssetsTable to StatementEquityComponentsAxis" order="1.0"/>
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<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="StatementEquityComponentsAxis" xlink:to="EquityComponentDomain" xlink:title="definition: StatementEquityComponentsAxis to EquityComponentDomain" order="1.0"/>
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<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="StatementEquityComponentsAxis" xlink:to="EquityComponentDomain_2" xlink:title="definition: StatementEquityComponentsAxis to EquityComponentDomain_2" order="2.0"/>
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<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="EquityComponentDomain" xlink:to="CommonStockMember" xlink:title="definition: EquityComponentDomain to CommonStockMember" order="1.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_BalanceSheetLocationAxis" xlink:label="BalanceSheetLocationAxis" xlink:title="BalanceSheetLocationAxis"/>
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<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="BalanceSheetLocationAxis" xlink:to="BalanceSheetLocationDomain" xlink:title="definition: BalanceSheetLocationAxis to BalanceSheetLocationDomain" order="1.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_BalanceSheetLocationDomain" xlink:label="BalanceSheetLocationDomain_2" xlink:title="BalanceSheetLocationDomain"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="BalanceSheetLocationAxis" xlink:to="BalanceSheetLocationDomain_2" xlink:title="definition: BalanceSheetLocationAxis to BalanceSheetLocationDomain_2" order="2.0"/>
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<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="BalanceSheetLocationDomain" xlink:to="PrepaidExpensesAndOtherCurrentAssetsMember" xlink:title="definition: BalanceSheetLocationDomain to PrepaidExpensesAndOtherCurrentAssetsMember" order="1.0"/>
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<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="PropertyPlantAndEquipmentLineItems" xlink:to="AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment" xlink:title="definition: PropertyPlantAndEquipmentLineItems to AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment" order="3.0"/>
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<link:definitionLink xlink:type="extended" xlink:role="http://betterchoicecompany.com/role/OperatingLeasesMaturityOfLeaseLiabilitiesDetails"/>
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<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_PaymentOfUpfrontFeesInEquity" xlink:label="PaymentOfUpfrontFeesInEquity" xlink:title="PaymentOfUpfrontFeesInEquity"/>
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<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_TerminationFeeInstallmentPayable" xlink:label="TerminationFeeInstallmentPayable" xlink:title="TerminationFeeInstallmentPayable"/>
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<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_DebtInstrumentInterestRateStatedPercentage" xlink:label="DebtInstrumentInterestRateStatedPercentage" xlink:title="DebtInstrumentInterestRateStatedPercentage"/>
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<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_WarrantsNotSettleableInCashFairValueDisclosure" xlink:label="WarrantsNotSettleableInCashFairValueDisclosure" xlink:title="WarrantsNotSettleableInCashFairValueDisclosure"/>
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<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_CostOfContractTermination" xlink:label="CostOfContractTermination" xlink:title="CostOfContractTermination"/>
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<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsNetAbstract" xlink:label="FiniteLivedIntangibleAssetsNetAbstract" xlink:title="FiniteLivedIntangibleAssetsNetAbstract"/>
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<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsGross" xlink:label="FiniteLivedIntangibleAssetsGross" xlink:title="FiniteLivedIntangibleAssetsGross"/>
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<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain" xlink:label="FiniteLivedIntangibleAssetsMajorClassNameDomain" xlink:title="FiniteLivedIntangibleAssetsMajorClassNameDomain"/>
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<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_TradeNamesMember" xlink:label="TradeNamesMember" xlink:title="TradeNamesMember"/>
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<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_BusinessAcquisitionAcquireeDomain" xlink:label="BusinessAcquisitionAcquireeDomain" xlink:title="BusinessAcquisitionAcquireeDomain"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="BusinessAcquisitionAxis" xlink:to="BusinessAcquisitionAcquireeDomain" xlink:title="definition: BusinessAcquisitionAxis to BusinessAcquisitionAcquireeDomain" order="1.0"/>
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<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_GuarantyLiabilities" xlink:label="GuarantyLiabilities" xlink:title="GuarantyLiabilities"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="DebtInstrumentLineItems" xlink:to="GuarantyLiabilities" xlink:title="definition: DebtInstrumentLineItems to GuarantyLiabilities" order="5.0"/>
<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_ClassOfWarrantOrRightPricePerShareOfWarrantsOrRights1" xlink:label="ClassOfWarrantOrRightPricePerShareOfWarrantsOrRights1" xlink:title="ClassOfWarrantOrRightPricePerShareOfWarrantsOrRights1"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="DebtInstrumentLineItems" xlink:to="ClassOfWarrantOrRightPricePerShareOfWarrantsOrRights1" xlink:title="definition: DebtInstrumentLineItems to ClassOfWarrantOrRightPricePerShareOfWarrantsOrRights1" order="6.0"/>
<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_ClassOfWarrantOrRightWarrantsOrRightsExercisableTerm" xlink:label="ClassOfWarrantOrRightWarrantsOrRightsExercisableTerm" xlink:title="ClassOfWarrantOrRightWarrantsOrRightsExercisableTerm"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="DebtInstrumentLineItems" xlink:to="ClassOfWarrantOrRightWarrantsOrRightsExercisableTerm" xlink:title="definition: DebtInstrumentLineItems to ClassOfWarrantOrRightWarrantsOrRightsExercisableTerm" order="7.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ClassOfWarrantOrRightExercisePriceOfWarrantsOrRights1" xlink:label="ClassOfWarrantOrRightExercisePriceOfWarrantsOrRights1" xlink:title="ClassOfWarrantOrRightExercisePriceOfWarrantsOrRights1"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="DebtInstrumentLineItems" xlink:to="ClassOfWarrantOrRightExercisePriceOfWarrantsOrRights1" xlink:title="definition: DebtInstrumentLineItems to ClassOfWarrantOrRightExercisePriceOfWarrantsOrRights1" order="8.0"/>
<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_WarrantsFairValue" xlink:label="WarrantsFairValue" xlink:title="WarrantsFairValue"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="DebtInstrumentLineItems" xlink:to="WarrantsFairValue" xlink:title="definition: DebtInstrumentLineItems to WarrantsFairValue" order="9.0"/>
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<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="DebtInstrumentTable" xlink:to="CreditFacilityAxis" xlink:title="definition: DebtInstrumentTable to CreditFacilityAxis" order="1.0"/>
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<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="CreditFacilityAxis" xlink:to="CreditFacilityDomain" xlink:title="definition: CreditFacilityAxis to CreditFacilityDomain" order="1.0"/>
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<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_ShortTermLoanAndLineOfCreditMember" xlink:label="ShortTermLoanAndLineOfCreditMember" xlink:title="ShortTermLoanAndLineOfCreditMember"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="CreditFacilityDomain" xlink:to="ShortTermLoanAndLineOfCreditMember" xlink:title="definition: CreditFacilityDomain to ShortTermLoanAndLineOfCreditMember" order="1.0"/>
<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_ShareholderGuarantyMember" xlink:label="ShareholderGuarantyMember" xlink:title="ShareholderGuarantyMember"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="CreditFacilityDomain" xlink:to="ShareholderGuarantyMember" xlink:title="definition: CreditFacilityDomain to ShareholderGuarantyMember" order="2.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_RevolvingCreditFacilityMember" xlink:label="RevolvingCreditFacilityMember" xlink:title="RevolvingCreditFacilityMember"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="CreditFacilityDomain" xlink:to="RevolvingCreditFacilityMember" xlink:title="definition: CreditFacilityDomain to RevolvingCreditFacilityMember" order="3.0"/>
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<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_LineOfCreditMember" xlink:label="LineOfCreditMember" xlink:title="LineOfCreditMember"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ShortTermLoanAndLineOfCreditMember" xlink:to="LineOfCreditMember" xlink:title="definition: ShortTermLoanAndLineOfCreditMember to LineOfCreditMember" order="2.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/srt/2019/elts/srt-2019-01-31.xsd#srt_RangeAxis" xlink:label="RangeAxis" xlink:title="RangeAxis"/>
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<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="RangeAxis" xlink:to="RangeMember" xlink:title="definition: RangeAxis to RangeMember" order="1.0"/>
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<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="RangeAxis" xlink:to="RangeMember_2" xlink:title="definition: RangeAxis to RangeMember_2" order="2.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/srt/2019/elts/srt-2019-01-31.xsd#srt_MaximumMember" xlink:label="MaximumMember" xlink:title="MaximumMember"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="RangeMember" xlink:to="MaximumMember" xlink:title="definition: RangeMember to MaximumMember" order="1.0"/>
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<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_DebtInstrumentsAbstract" xlink:label="DebtInstrumentsAbstract" xlink:title="DebtInstrumentsAbstract"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="DebtInstrumentLineItems" xlink:to="DebtInstrumentsAbstract" xlink:title="definition: DebtInstrumentLineItems to DebtInstrumentsAbstract" order="1.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_DebtInstrumentFaceAmount" xlink:label="DebtInstrumentFaceAmount" xlink:title="DebtInstrumentFaceAmount"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="DebtInstrumentLineItems" xlink:to="DebtInstrumentFaceAmount" xlink:title="definition: DebtInstrumentLineItems to DebtInstrumentFaceAmount" order="2.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_DebtInstrumentInterestRateStatedPercentage" xlink:label="DebtInstrumentInterestRateStatedPercentage" xlink:title="DebtInstrumentInterestRateStatedPercentage"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="DebtInstrumentLineItems" xlink:to="DebtInstrumentInterestRateStatedPercentage" xlink:title="definition: DebtInstrumentLineItems to DebtInstrumentInterestRateStatedPercentage" order="3.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_DebtInstrumentMaturityDate" xlink:label="DebtInstrumentMaturityDate" xlink:title="DebtInstrumentMaturityDate"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="DebtInstrumentLineItems" xlink:to="DebtInstrumentMaturityDate" xlink:title="definition: DebtInstrumentLineItems to DebtInstrumentMaturityDate" order="4.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_DebtInstrumentConvertibleConversionPrice1" xlink:label="DebtInstrumentConvertibleConversionPrice1" xlink:title="DebtInstrumentConvertibleConversionPrice1"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="DebtInstrumentLineItems" xlink:to="DebtInstrumentConvertibleConversionPrice1" xlink:title="definition: DebtInstrumentLineItems to DebtInstrumentConvertibleConversionPrice1" order="5.0"/>
<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_FairValueOfIncrementalWarrantsIssued" xlink:label="FairValueOfIncrementalWarrantsIssued" xlink:title="FairValueOfIncrementalWarrantsIssued"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="DebtInstrumentLineItems" xlink:to="FairValueOfIncrementalWarrantsIssued" xlink:title="definition: DebtInstrumentLineItems to FairValueOfIncrementalWarrantsIssued" order="6.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_LongTermDebt" xlink:label="LongTermDebt" xlink:title="LongTermDebt"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="DebtInstrumentLineItems" xlink:to="LongTermDebt" xlink:title="definition: DebtInstrumentLineItems to LongTermDebt" order="7.0"/>
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<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="DebtInstrumentLineItems" xlink:to="DebtInstrumentUnamortizedDiscountPremiumAndDebtIssuanceCostsNet" xlink:title="definition: DebtInstrumentLineItems to DebtInstrumentUnamortizedDiscountPremiumAndDebtIssuanceCostsNet" order="8.0"/>
<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_DefaultInterestRate" xlink:label="DefaultInterestRate" xlink:title="DefaultInterestRate"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="DebtInstrumentLineItems" xlink:to="DefaultInterestRate" xlink:title="definition: DebtInstrumentLineItems to DefaultInterestRate" order="9.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_LongTermDebtFairValue" xlink:label="LongTermDebtFairValue" xlink:title="LongTermDebtFairValue"/>
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<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_InterestExpenseDebt" xlink:label="InterestExpenseDebt" xlink:title="InterestExpenseDebt"/>
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<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_November2019NotesPayableMember" xlink:label="November2019NotesPayableMember" xlink:title="November2019NotesPayableMember"/>
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<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_SellerNotesMember" xlink:label="SellerNotesMember" xlink:title="SellerNotesMember"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="DebtInstrumentNameDomain" xlink:to="SellerNotesMember" xlink:title="definition: DebtInstrumentNameDomain to SellerNotesMember" order="2.0"/>
<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_ABGNotesMember" xlink:label="ABGNotesMember" xlink:title="ABGNotesMember"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="DebtInstrumentNameDomain" xlink:to="ABGNotesMember" xlink:title="definition: DebtInstrumentNameDomain to ABGNotesMember" order="3.0"/>
<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_December2019SeniorNotesPayableSellerNotesMember" xlink:label="December2019SeniorNotesPayableSellerNotesMember" xlink:title="December2019SeniorNotesPayableSellerNotesMember"/>
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<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="RangeAxis" xlink:to="RangeMember_2" xlink:title="definition: RangeAxis to RangeMember_2" order="2.0"/>
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<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="RangeMember" xlink:to="MaximumMember" xlink:title="definition: RangeMember to MaximumMember" order="1.0"/>
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<link:definitionLink xlink:type="extended" xlink:role="http://betterchoicecompany.com/role/WarrantDerivativeLiabilityPrivatePlacementQ1Details">
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ClassOfWarrantOrRightLineItems" xlink:label="ClassOfWarrantOrRightLineItems" xlink:title="ClassOfWarrantOrRightLineItems"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_WarrantsAndRightsNoteDisclosureAbstract" xlink:label="WarrantsAndRightsNoteDisclosureAbstract" xlink:title="WarrantsAndRightsNoteDisclosureAbstract"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ClassOfWarrantOrRightLineItems" xlink:to="WarrantsAndRightsNoteDisclosureAbstract" xlink:title="definition: ClassOfWarrantOrRightLineItems to WarrantsAndRightsNoteDisclosureAbstract" order="1.0"/>
<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_UnitsIssuedDuringPeriodPrivatePlacement" xlink:label="UnitsIssuedDuringPeriodPrivatePlacement" xlink:title="UnitsIssuedDuringPeriodPrivatePlacement"/>
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<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_ConvertiblePreferredStockSharesIssuableUponConversion" xlink:label="ConvertiblePreferredStockSharesIssuableUponConversion" xlink:title="ConvertiblePreferredStockSharesIssuableUponConversion"/>
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<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ClassOfWarrantOrRightLineItems" xlink:to="WeightedAverageExercisePriceOfWarrantsAcquired" xlink:title="definition: ClassOfWarrantOrRightLineItems to WeightedAverageExercisePriceOfWarrantsAcquired" order="5.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ClassOfWarrantOrRightExercisePriceOfWarrantsOrRights1" xlink:label="ClassOfWarrantOrRightExercisePriceOfWarrantsOrRights1" xlink:title="ClassOfWarrantOrRightExercisePriceOfWarrantsOrRights1"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ClassOfWarrantOrRightLineItems" xlink:to="ClassOfWarrantOrRightExercisePriceOfWarrantsOrRights1" xlink:title="definition: ClassOfWarrantOrRightLineItems to ClassOfWarrantOrRightExercisePriceOfWarrantsOrRights1" order="6.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_WarrantsAndRightsOutstandingTerm" xlink:label="WarrantsAndRightsOutstandingTerm" xlink:title="WarrantsAndRightsOutstandingTerm"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ClassOfWarrantOrRightLineItems" xlink:to="WarrantsAndRightsOutstandingTerm" xlink:title="definition: ClassOfWarrantOrRightLineItems to WarrantsAndRightsOutstandingTerm" order="7.0"/>
<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_ClassOfWarrantOrRightExercisable" xlink:label="ClassOfWarrantOrRightExercisable" xlink:title="ClassOfWarrantOrRightExercisable"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ClassOfWarrantOrRightLineItems" xlink:to="ClassOfWarrantOrRightExercisable" xlink:title="definition: ClassOfWarrantOrRightLineItems to ClassOfWarrantOrRightExercisable" order="8.0"/>
<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_ClassOfWarrantOrRightWarrantsOutstandingIntrinsicValue" xlink:label="ClassOfWarrantOrRightWarrantsOutstandingIntrinsicValue" xlink:title="ClassOfWarrantOrRightWarrantsOutstandingIntrinsicValue"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ClassOfWarrantOrRightLineItems" xlink:to="ClassOfWarrantOrRightWarrantsOutstandingIntrinsicValue" xlink:title="definition: ClassOfWarrantOrRightLineItems to ClassOfWarrantOrRightWarrantsOutstandingIntrinsicValue" order="9.0"/>
<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_ClassOfWarrantOrRightWeightedAverageExercisePriceOfWarrantsOrRightsOutstanding" xlink:label="ClassOfWarrantOrRightWeightedAverageExercisePriceOfWarrantsOrRightsOutstanding" xlink:title="ClassOfWarrantOrRightWeightedAverageExercisePriceOfWarrantsOrRightsOutstanding"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ClassOfWarrantOrRightLineItems" xlink:to="ClassOfWarrantOrRightWeightedAverageExercisePriceOfWarrantsOrRightsOutstanding" xlink:title="definition: ClassOfWarrantOrRightLineItems to ClassOfWarrantOrRightWeightedAverageExercisePriceOfWarrantsOrRightsOutstanding" order="10.0"/>
<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_ClassOfWarrantOrRightWeightedAverageExercisePriceOfWarrantsIssued" xlink:label="ClassOfWarrantOrRightWeightedAverageExercisePriceOfWarrantsIssued" xlink:title="ClassOfWarrantOrRightWeightedAverageExercisePriceOfWarrantsIssued"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ClassOfWarrantOrRightLineItems" xlink:to="ClassOfWarrantOrRightWeightedAverageExercisePriceOfWarrantsIssued" xlink:title="definition: ClassOfWarrantOrRightLineItems to ClassOfWarrantOrRightWeightedAverageExercisePriceOfWarrantsIssued" order="11.0"/>
<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_ClassOfWarrantOrRightWeightedAverageExercisePriceExercised" xlink:label="ClassOfWarrantOrRightWeightedAverageExercisePriceExercised" xlink:title="ClassOfWarrantOrRightWeightedAverageExercisePriceExercised"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ClassOfWarrantOrRightLineItems" xlink:to="ClassOfWarrantOrRightWeightedAverageExercisePriceExercised" xlink:title="definition: ClassOfWarrantOrRightLineItems to ClassOfWarrantOrRightWeightedAverageExercisePriceExercised" order="12.0"/>
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<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ClassOfWarrantOrRightLineItems" xlink:to="ClassOfWarrantOrRightOutstanding" xlink:title="definition: ClassOfWarrantOrRightLineItems to ClassOfWarrantOrRightOutstanding" order="13.0"/>
<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_ClassOfWarrantOrRightIssued" xlink:label="ClassOfWarrantOrRightIssued" xlink:title="ClassOfWarrantOrRightIssued"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ClassOfWarrantOrRightLineItems" xlink:to="ClassOfWarrantOrRightIssued" xlink:title="definition: ClassOfWarrantOrRightLineItems to ClassOfWarrantOrRightIssued" order="14.0"/>
<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_ClassOfWarrantOrRightExercised" xlink:label="ClassOfWarrantOrRightExercised" xlink:title="ClassOfWarrantOrRightExercised"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ClassOfWarrantOrRightLineItems" xlink:to="ClassOfWarrantOrRightExercised" xlink:title="definition: ClassOfWarrantOrRightLineItems to ClassOfWarrantOrRightExercised" order="15.0"/>
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<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="ClassOfWarrantOrRightTable" xlink:to="RelatedPartyTransactionAxis" xlink:title="definition: ClassOfWarrantOrRightTable to RelatedPartyTransactionAxis" order="1.0"/>
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<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="RelatedPartyTransactionAxis" xlink:to="RelatedPartyTransactionDomain" xlink:title="definition: RelatedPartyTransactionAxis to RelatedPartyTransactionDomain" order="1.0"/>
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<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_BrokerMember" xlink:label="BrokerMember" xlink:title="BrokerMember"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="RelatedPartyTransactionDomain" xlink:to="BrokerMember" xlink:title="definition: RelatedPartyTransactionDomain to BrokerMember" order="1.0"/>
<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_AdvisorMember" xlink:label="AdvisorMember" xlink:title="AdvisorMember"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="RelatedPartyTransactionDomain" xlink:to="AdvisorMember" xlink:title="definition: RelatedPartyTransactionDomain to AdvisorMember" order="2.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_BusinessAcquisitionAxis" xlink:label="BusinessAcquisitionAxis" xlink:title="BusinessAcquisitionAxis"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="ClassOfWarrantOrRightTable" xlink:to="BusinessAcquisitionAxis" xlink:title="definition: ClassOfWarrantOrRightTable to BusinessAcquisitionAxis" order="2.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_BusinessAcquisitionAcquireeDomain" xlink:label="BusinessAcquisitionAcquireeDomain" xlink:title="BusinessAcquisitionAcquireeDomain"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="BusinessAcquisitionAxis" xlink:to="BusinessAcquisitionAcquireeDomain" xlink:title="definition: BusinessAcquisitionAxis to BusinessAcquisitionAcquireeDomain" order="1.0"/>
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<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="BusinessAcquisitionAxis" xlink:to="BusinessAcquisitionAcquireeDomain_2" xlink:title="definition: BusinessAcquisitionAxis to BusinessAcquisitionAcquireeDomain_2" order="2.0"/>
<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_PIPEMember" xlink:label="PIPEMember" xlink:title="PIPEMember"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="BusinessAcquisitionAcquireeDomain" xlink:to="PIPEMember" xlink:title="definition: BusinessAcquisitionAcquireeDomain to PIPEMember" order="1.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansByExercisePriceRangeAxis" xlink:label="ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansByExercisePriceRangeAxis" xlink:title="ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansByExercisePriceRangeAxis"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="ClassOfWarrantOrRightTable" xlink:to="ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansByExercisePriceRangeAxis" xlink:title="definition: ClassOfWarrantOrRightTable to ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansByExercisePriceRangeAxis" order="3.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansExercisePriceRangeDomain" xlink:label="ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansExercisePriceRangeDomain" xlink:title="ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansExercisePriceRangeDomain"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansByExercisePriceRangeAxis" xlink:to="ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansExercisePriceRangeDomain" xlink:title="definition: ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansByExercisePriceRangeAxis to ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansExercisePriceRangeDomain" order="1.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansExercisePriceRangeDomain" xlink:label="ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansExercisePriceRangeDomain_2" xlink:title="ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansExercisePriceRangeDomain"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansByExercisePriceRangeAxis" xlink:to="ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansExercisePriceRangeDomain_2" xlink:title="definition: ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansByExercisePriceRangeAxis to ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansExercisePriceRangeDomain_2" order="2.0"/>
<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_ExercisePriceOneMember" xlink:label="ExercisePriceOneMember" xlink:title="ExercisePriceOneMember"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansExercisePriceRangeDomain" xlink:to="ExercisePriceOneMember" xlink:title="definition: ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansExercisePriceRangeDomain to ExercisePriceOneMember" order="1.0"/>
<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_ExercisePriceRangeTwoMember" xlink:label="ExercisePriceRangeTwoMember" xlink:title="ExercisePriceRangeTwoMember"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansExercisePriceRangeDomain" xlink:to="ExercisePriceRangeTwoMember" xlink:title="definition: ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansExercisePriceRangeDomain to ExercisePriceRangeTwoMember" order="2.0"/>
<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_ExercisePriceThreeMember" xlink:label="ExercisePriceThreeMember" xlink:title="ExercisePriceThreeMember"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansExercisePriceRangeDomain" xlink:to="ExercisePriceThreeMember" xlink:title="definition: ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansExercisePriceRangeDomain to ExercisePriceThreeMember" order="3.0"/>
<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_ExercisePriceFourMember" xlink:label="ExercisePriceFourMember" xlink:title="ExercisePriceFourMember"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansExercisePriceRangeDomain" xlink:to="ExercisePriceFourMember" xlink:title="definition: ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansExercisePriceRangeDomain to ExercisePriceFourMember" order="4.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_VestingAxis" xlink:label="VestingAxis" xlink:title="VestingAxis"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="ClassOfWarrantOrRightTable" xlink:to="VestingAxis" xlink:title="definition: ClassOfWarrantOrRightTable to VestingAxis" order="4.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_VestingDomain" xlink:label="VestingDomain" xlink:title="VestingDomain"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="VestingAxis" xlink:to="VestingDomain" xlink:title="definition: VestingAxis to VestingDomain" order="1.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_VestingDomain" xlink:label="VestingDomain_2" xlink:title="VestingDomain"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="VestingAxis" xlink:to="VestingDomain_2" xlink:title="definition: VestingAxis to VestingDomain_2" order="2.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ShareBasedCompensationAwardTrancheOneMember" xlink:label="ShareBasedCompensationAwardTrancheOneMember" xlink:title="ShareBasedCompensationAwardTrancheOneMember"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="VestingDomain" xlink:to="ShareBasedCompensationAwardTrancheOneMember" xlink:title="definition: VestingDomain to ShareBasedCompensationAwardTrancheOneMember" order="1.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ShareBasedCompensationAwardTrancheTwoMember" xlink:label="ShareBasedCompensationAwardTrancheTwoMember" xlink:title="ShareBasedCompensationAwardTrancheTwoMember"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="VestingDomain" xlink:to="ShareBasedCompensationAwardTrancheTwoMember" xlink:title="definition: VestingDomain to ShareBasedCompensationAwardTrancheTwoMember" order="2.0"/>
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<link:definitionLink xlink:type="extended" xlink:role="http://betterchoicecompany.com/role/SharebasedCompensationQ1Details">
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems" xlink:label="ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems" xlink:title="ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAdditionalGeneralDisclosuresAbstract" xlink:label="ShareBasedCompensationArrangementByShareBasedPaymentAwardAdditionalGeneralDisclosuresAbstract" xlink:title="ShareBasedCompensationArrangementByShareBasedPaymentAwardAdditionalGeneralDisclosuresAbstract"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems" xlink:to="ShareBasedCompensationArrangementByShareBasedPaymentAwardAdditionalGeneralDisclosuresAbstract" xlink:title="definition: ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems to ShareBasedCompensationArrangementByShareBasedPaymentAwardAdditionalGeneralDisclosuresAbstract" order="1.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_AllocatedShareBasedCompensationExpense" xlink:label="AllocatedShareBasedCompensationExpense" xlink:title="AllocatedShareBasedCompensationExpense"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems" xlink:to="AllocatedShareBasedCompensationExpense" xlink:title="definition: ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems to AllocatedShareBasedCompensationExpense" order="2.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAuthorized" xlink:label="ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAuthorized" xlink:title="ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAuthorized"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems" xlink:to="ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAuthorized" xlink:title="definition: ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems to ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAuthorized" order="3.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross" xlink:label="ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross" xlink:title="ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems" xlink:to="ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross" xlink:title="definition: ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems to ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross" order="4.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable" xlink:label="ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable" xlink:title="ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems" xlink:to="ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable" xlink:title="definition: ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems to ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable" order="5.0" t1:closed="true" t1:contextElement="segment"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_PlanNameAxis" xlink:label="PlanNameAxis" xlink:title="PlanNameAxis"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable" xlink:to="PlanNameAxis" xlink:title="definition: ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable to PlanNameAxis" order="1.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_PlanNameDomain" xlink:label="PlanNameDomain" xlink:title="PlanNameDomain"/>
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<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_DollarAmountOfGiftCardReceivedByCustomersForEveryFiveHundredPointsEarned" xlink:label="DollarAmountOfGiftCardReceivedByCustomersForEveryFiveHundredPointsEarned" xlink:title="DollarAmountOfGiftCardReceivedByCustomersForEveryFiveHundredPointsEarned"/>
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<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_DollarAmountOfLoyaltyProgramAwardsEarnedButNotRedeemed" xlink:label="DollarAmountOfLoyaltyProgramAwardsEarnedButNotRedeemed" xlink:title="DollarAmountOfLoyaltyProgramAwardsEarnedButNotRedeemed"/>
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<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_SalesChannelDirectlyToConsumerMember" xlink:label="SalesChannelDirectlyToConsumerMember" xlink:title="SalesChannelDirectlyToConsumerMember"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ContractWithCustomerSalesChannelDomain" xlink:to="SalesChannelDirectlyToConsumerMember" xlink:title="definition: ContractWithCustomerSalesChannelDomain to SalesChannelDirectlyToConsumerMember" order="1.0"/>
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<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ContractWithCustomerSalesChannelDomain" xlink:to="SalesChannelThroughIntermediaryMember" xlink:title="definition: ContractWithCustomerSalesChannelDomain to SalesChannelThroughIntermediaryMember" order="2.0"/>
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<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="ProductOrServiceAxis" xlink:to="ProductsAndServicesDomain" xlink:title="definition: ProductOrServiceAxis to ProductsAndServicesDomain" order="1.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/srt/2019/elts/srt-2019-01-31.xsd#srt_ProductsAndServicesDomain" xlink:label="ProductsAndServicesDomain_2" xlink:title="ProductsAndServicesDomain"/>
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<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ShippingAndHandlingMember" xlink:label="ShippingAndHandlingMember" xlink:title="ShippingAndHandlingMember"/>
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<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ShortTermLeaseCost" xlink:label="ShortTermLeaseCost" xlink:title="ShortTermLeaseCost"/>
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<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="DebtInstrumentNameDomain" xlink:to="TermLoanMember" xlink:title="definition: DebtInstrumentNameDomain to TermLoanMember" order="1.0"/>
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<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="DebtInstrumentLineItems" xlink:to="DebtInstrumentInterestRateStatedPercentage" xlink:title="definition: DebtInstrumentLineItems to DebtInstrumentInterestRateStatedPercentage" order="3.0"/>
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<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="DebtInstrumentLineItems" xlink:to="DebtInstrumentMaturityDate" xlink:title="definition: DebtInstrumentLineItems to DebtInstrumentMaturityDate" order="4.0"/>
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<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ClassOfWarrantOrRightLineItems" xlink:to="ClassOfWarrantOrRightNumberOfSecuritiesCalledByEachWarrantOrRight" xlink:title="definition: ClassOfWarrantOrRightLineItems to ClassOfWarrantOrRightNumberOfSecuritiesCalledByEachWarrantOrRight" order="3.0"/>
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<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_TruPetLLCMember" xlink:label="TruPetLLCMember" xlink:title="TruPetLLCMember"/>
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<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_BonaVidaIncMember" xlink:label="BonaVidaIncMember" xlink:title="BonaVidaIncMember"/>
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<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_CommonStockSharesIssued" xlink:label="CommonStockSharesIssued" xlink:title="CommonStockSharesIssued"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ClassOfWarrantOrRightLineItems" xlink:to="CommonStockSharesIssued" xlink:title="definition: ClassOfWarrantOrRightLineItems to CommonStockSharesIssued" order="10.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_CommonStockSharesOutstanding" xlink:label="CommonStockSharesOutstanding" xlink:title="CommonStockSharesOutstanding"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ClassOfWarrantOrRightLineItems" xlink:to="CommonStockSharesOutstanding" xlink:title="definition: ClassOfWarrantOrRightLineItems to CommonStockSharesOutstanding" order="11.0"/>
<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_UnitsIssuedDuringPeriodPrivatePlacement" xlink:label="UnitsIssuedDuringPeriodPrivatePlacement" xlink:title="UnitsIssuedDuringPeriodPrivatePlacement"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ClassOfWarrantOrRightLineItems" xlink:to="UnitsIssuedDuringPeriodPrivatePlacement" xlink:title="definition: ClassOfWarrantOrRightLineItems to UnitsIssuedDuringPeriodPrivatePlacement" order="12.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ClassOfWarrantOrRightNumberOfSecuritiesCalledByEachWarrantOrRight" xlink:label="ClassOfWarrantOrRightNumberOfSecuritiesCalledByEachWarrantOrRight" xlink:title="ClassOfWarrantOrRightNumberOfSecuritiesCalledByEachWarrantOrRight"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ClassOfWarrantOrRightLineItems" xlink:to="ClassOfWarrantOrRightNumberOfSecuritiesCalledByEachWarrantOrRight" xlink:title="definition: ClassOfWarrantOrRightLineItems to ClassOfWarrantOrRightNumberOfSecuritiesCalledByEachWarrantOrRight" order="13.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_SharePrice" xlink:label="SharePrice" xlink:title="SharePrice"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ClassOfWarrantOrRightLineItems" xlink:to="SharePrice" xlink:title="definition: ClassOfWarrantOrRightLineItems to SharePrice" order="14.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ProceedsFromIssuanceOfPrivatePlacement" xlink:label="ProceedsFromIssuanceOfPrivatePlacement" xlink:title="ProceedsFromIssuanceOfPrivatePlacement"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ClassOfWarrantOrRightLineItems" xlink:to="ProceedsFromIssuanceOfPrivatePlacement" xlink:title="definition: ClassOfWarrantOrRightLineItems to ProceedsFromIssuanceOfPrivatePlacement" order="15.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_PaymentsOfStockIssuanceCosts" xlink:label="PaymentsOfStockIssuanceCosts" xlink:title="PaymentsOfStockIssuanceCosts"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ClassOfWarrantOrRightLineItems" xlink:to="PaymentsOfStockIssuanceCosts" xlink:title="definition: ClassOfWarrantOrRightLineItems to PaymentsOfStockIssuanceCosts" order="16.0"/>
<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_ProceedsFromIssuanceOfPrivatePlacementNet" xlink:label="ProceedsFromIssuanceOfPrivatePlacementNet" xlink:title="ProceedsFromIssuanceOfPrivatePlacementNet"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ClassOfWarrantOrRightLineItems" xlink:to="ProceedsFromIssuanceOfPrivatePlacementNet" xlink:title="definition: ClassOfWarrantOrRightLineItems to ProceedsFromIssuanceOfPrivatePlacementNet" order="17.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_StockIssuedDuringPeriodSharesNewIssues" xlink:label="StockIssuedDuringPeriodSharesNewIssues" xlink:title="StockIssuedDuringPeriodSharesNewIssues"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ClassOfWarrantOrRightLineItems" xlink:to="StockIssuedDuringPeriodSharesNewIssues" xlink:title="definition: ClassOfWarrantOrRightLineItems to StockIssuedDuringPeriodSharesNewIssues" order="18.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_WarrantsAndRightsOutstandingTerm" xlink:label="WarrantsAndRightsOutstandingTerm" xlink:title="WarrantsAndRightsOutstandingTerm"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ClassOfWarrantOrRightLineItems" xlink:to="WarrantsAndRightsOutstandingTerm" xlink:title="definition: ClassOfWarrantOrRightLineItems to WarrantsAndRightsOutstandingTerm" order="19.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ClassOfWarrantOrRightExercisePriceOfWarrantsOrRights1" xlink:label="ClassOfWarrantOrRightExercisePriceOfWarrantsOrRights1" xlink:title="ClassOfWarrantOrRightExercisePriceOfWarrantsOrRights1"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ClassOfWarrantOrRightLineItems" xlink:to="ClassOfWarrantOrRightExercisePriceOfWarrantsOrRights1" xlink:title="definition: ClassOfWarrantOrRightLineItems to ClassOfWarrantOrRightExercisePriceOfWarrantsOrRights1" order="20.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_BusinessAcquisitionPercentageOfVotingInterestsAcquired" xlink:label="BusinessAcquisitionPercentageOfVotingInterestsAcquired" xlink:title="BusinessAcquisitionPercentageOfVotingInterestsAcquired"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ClassOfWarrantOrRightLineItems" xlink:to="BusinessAcquisitionPercentageOfVotingInterestsAcquired" xlink:title="definition: ClassOfWarrantOrRightLineItems to BusinessAcquisitionPercentageOfVotingInterestsAcquired" order="21.0"/>
<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_FilingPeriodOfRegistrationStatementFollowingClosingDate" xlink:label="FilingPeriodOfRegistrationStatementFollowingClosingDate" xlink:title="FilingPeriodOfRegistrationStatementFollowingClosingDate"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ClassOfWarrantOrRightLineItems" xlink:to="FilingPeriodOfRegistrationStatementFollowingClosingDate" xlink:title="definition: ClassOfWarrantOrRightLineItems to FilingPeriodOfRegistrationStatementFollowingClosingDate" order="22.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_StockRepurchasedDuringPeriodShares" xlink:label="StockRepurchasedDuringPeriodShares" xlink:title="StockRepurchasedDuringPeriodShares"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ClassOfWarrantOrRightLineItems" xlink:to="StockRepurchasedDuringPeriodShares" xlink:title="definition: ClassOfWarrantOrRightLineItems to StockRepurchasedDuringPeriodShares" order="23.0"/>
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<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ClassOfWarrantOrRightLineItems" xlink:to="StockRepurchasedDuringPeriodValue" xlink:title="definition: ClassOfWarrantOrRightLineItems to StockRepurchasedDuringPeriodValue" order="24.0"/>
<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_EmploymentAgreementChangeOfControlPayment" xlink:label="EmploymentAgreementChangeOfControlPayment" xlink:title="EmploymentAgreementChangeOfControlPayment"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ClassOfWarrantOrRightLineItems" xlink:to="EmploymentAgreementChangeOfControlPayment" xlink:title="definition: ClassOfWarrantOrRightLineItems to EmploymentAgreementChangeOfControlPayment" order="25.0"/>
<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_EmploymentAgreementCommonStockToBeIssuedInConsiderationForChangeOfControlPayment" xlink:label="EmploymentAgreementCommonStockToBeIssuedInConsiderationForChangeOfControlPayment" xlink:title="EmploymentAgreementCommonStockToBeIssuedInConsiderationForChangeOfControlPayment"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ClassOfWarrantOrRightLineItems" xlink:to="EmploymentAgreementCommonStockToBeIssuedInConsiderationForChangeOfControlPayment" xlink:title="definition: ClassOfWarrantOrRightLineItems to EmploymentAgreementCommonStockToBeIssuedInConsiderationForChangeOfControlPayment" order="26.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_BusinessCombinationConsiderationTransferred1" xlink:label="BusinessCombinationConsiderationTransferred1" xlink:title="BusinessCombinationConsiderationTransferred1"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ClassOfWarrantOrRightLineItems" xlink:to="BusinessCombinationConsiderationTransferred1" xlink:title="definition: ClassOfWarrantOrRightLineItems to BusinessCombinationConsiderationTransferred1" order="27.0"/>
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<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ClassOfWarrantOrRightLineItems" xlink:to="BusinessAcquisitionEquityInterestsIssuedOrIssuableNumberOfSharesIssued" xlink:title="definition: ClassOfWarrantOrRightLineItems to BusinessAcquisitionEquityInterestsIssuedOrIssuableNumberOfSharesIssued" order="28.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_CommonStockParOrStatedValuePerShare" xlink:label="CommonStockParOrStatedValuePerShare" xlink:title="CommonStockParOrStatedValuePerShare"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ClassOfWarrantOrRightLineItems" xlink:to="CommonStockParOrStatedValuePerShare" xlink:title="definition: ClassOfWarrantOrRightLineItems to CommonStockParOrStatedValuePerShare" order="29.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_MinorityInterestOwnershipPercentageByParent" xlink:label="MinorityInterestOwnershipPercentageByParent" xlink:title="MinorityInterestOwnershipPercentageByParent"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ClassOfWarrantOrRightLineItems" xlink:to="MinorityInterestOwnershipPercentageByParent" xlink:title="definition: ClassOfWarrantOrRightLineItems to MinorityInterestOwnershipPercentageByParent" order="30.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ClassOfWarrantOrRightTable" xlink:label="ClassOfWarrantOrRightTable" xlink:title="ClassOfWarrantOrRightTable"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="ClassOfWarrantOrRightLineItems" xlink:to="ClassOfWarrantOrRightTable" xlink:title="definition: ClassOfWarrantOrRightLineItems to ClassOfWarrantOrRightTable" order="31.0" t1:closed="true" t1:contextElement="segment"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_StatementEquityComponentsAxis" xlink:label="StatementEquityComponentsAxis" xlink:title="StatementEquityComponentsAxis"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="ClassOfWarrantOrRightTable" xlink:to="StatementEquityComponentsAxis" xlink:title="definition: ClassOfWarrantOrRightTable to StatementEquityComponentsAxis" order="1.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_EquityComponentDomain" xlink:label="EquityComponentDomain" xlink:title="EquityComponentDomain"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="StatementEquityComponentsAxis" xlink:to="EquityComponentDomain" xlink:title="definition: StatementEquityComponentsAxis to EquityComponentDomain" order="1.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_EquityComponentDomain" xlink:label="EquityComponentDomain_2" xlink:title="EquityComponentDomain"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="StatementEquityComponentsAxis" xlink:to="EquityComponentDomain_2" xlink:title="definition: StatementEquityComponentsAxis to EquityComponentDomain_2" order="2.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_CommonStockMember" xlink:label="CommonStockMember" xlink:title="CommonStockMember"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="EquityComponentDomain" xlink:to="CommonStockMember" xlink:title="definition: EquityComponentDomain to CommonStockMember" order="1.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ClassOfWarrantOrRightAxis" xlink:label="ClassOfWarrantOrRightAxis" xlink:title="ClassOfWarrantOrRightAxis"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="ClassOfWarrantOrRightTable" xlink:to="ClassOfWarrantOrRightAxis" xlink:title="definition: ClassOfWarrantOrRightTable to ClassOfWarrantOrRightAxis" order="2.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ClassOfWarrantOrRightDomain" xlink:label="ClassOfWarrantOrRightDomain" xlink:title="ClassOfWarrantOrRightDomain"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="ClassOfWarrantOrRightAxis" xlink:to="ClassOfWarrantOrRightDomain" xlink:title="definition: ClassOfWarrantOrRightAxis to ClassOfWarrantOrRightDomain" order="1.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ClassOfWarrantOrRightDomain" xlink:label="ClassOfWarrantOrRightDomain_2" xlink:title="ClassOfWarrantOrRightDomain"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="ClassOfWarrantOrRightAxis" xlink:to="ClassOfWarrantOrRightDomain_2" xlink:title="definition: ClassOfWarrantOrRightAxis to ClassOfWarrantOrRightDomain_2" order="2.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_WarrantMember" xlink:label="WarrantMember" xlink:title="WarrantMember"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ClassOfWarrantOrRightDomain" xlink:to="WarrantMember" xlink:title="definition: ClassOfWarrantOrRightDomain to WarrantMember" order="1.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_BusinessAcquisitionAxis" xlink:label="BusinessAcquisitionAxis" xlink:title="BusinessAcquisitionAxis"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="ClassOfWarrantOrRightTable" xlink:to="BusinessAcquisitionAxis" xlink:title="definition: ClassOfWarrantOrRightTable to BusinessAcquisitionAxis" order="3.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_BusinessAcquisitionAcquireeDomain" xlink:label="BusinessAcquisitionAcquireeDomain" xlink:title="BusinessAcquisitionAcquireeDomain"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="BusinessAcquisitionAxis" xlink:to="BusinessAcquisitionAcquireeDomain" xlink:title="definition: BusinessAcquisitionAxis to BusinessAcquisitionAcquireeDomain" order="1.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_BusinessAcquisitionAcquireeDomain" xlink:label="BusinessAcquisitionAcquireeDomain_2" xlink:title="BusinessAcquisitionAcquireeDomain"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="BusinessAcquisitionAxis" xlink:to="BusinessAcquisitionAcquireeDomain_2" xlink:title="definition: BusinessAcquisitionAxis to BusinessAcquisitionAcquireeDomain_2" order="2.0"/>
<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_TruPetLLCMember" xlink:label="TruPetLLCMember" xlink:title="TruPetLLCMember"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="BusinessAcquisitionAcquireeDomain" xlink:to="TruPetLLCMember" xlink:title="definition: BusinessAcquisitionAcquireeDomain to TruPetLLCMember" order="1.0"/>
<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_BonaVidaIncMember" xlink:label="BonaVidaIncMember" xlink:title="BonaVidaIncMember"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="BusinessAcquisitionAcquireeDomain" xlink:to="BonaVidaIncMember" xlink:title="definition: BusinessAcquisitionAcquireeDomain to BonaVidaIncMember" order="2.0"/>
<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_PIPEMember" xlink:label="PIPEMember" xlink:title="PIPEMember"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="BusinessAcquisitionAcquireeDomain" xlink:to="PIPEMember" xlink:title="definition: BusinessAcquisitionAcquireeDomain to PIPEMember" order="3.0"/>
<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_HaloAcquisitionMember" xlink:label="HaloAcquisitionMember" xlink:title="HaloAcquisitionMember"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="BusinessAcquisitionAcquireeDomain" xlink:to="HaloAcquisitionMember" xlink:title="definition: BusinessAcquisitionAcquireeDomain to HaloAcquisitionMember" order="4.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/srt/2019/elts/srt-2019-01-31.xsd#srt_OwnershipAxis" xlink:label="OwnershipAxis" xlink:title="OwnershipAxis"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="ClassOfWarrantOrRightTable" xlink:to="OwnershipAxis" xlink:title="definition: ClassOfWarrantOrRightTable to OwnershipAxis" order="4.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/srt/2019/elts/srt-2019-01-31.xsd#srt_OwnershipDomain" xlink:label="OwnershipDomain" xlink:title="OwnershipDomain"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="OwnershipAxis" xlink:to="OwnershipDomain" xlink:title="definition: OwnershipAxis to OwnershipDomain" order="1.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/srt/2019/elts/srt-2019-01-31.xsd#srt_OwnershipDomain" xlink:label="OwnershipDomain_2" xlink:title="OwnershipDomain"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="OwnershipAxis" xlink:to="OwnershipDomain_2" xlink:title="definition: OwnershipAxis to OwnershipDomain_2" order="2.0"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="OwnershipDomain" xlink:to="HaloAcquisitionMember" xlink:title="definition: OwnershipDomain to HaloAcquisitionMember" order="1.0"/>
</link:definitionLink>
<link:definitionLink xlink:type="extended" xlink:role="http://betterchoicecompany.com/role/StockholdersDeficitSharebasedCompensationFyDetails">
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems" xlink:label="ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems" xlink:title="ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems"/>
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<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ClassOfWarrantOrRightExercisePriceOfWarrantsOrRights1" xlink:label="ClassOfWarrantOrRightExercisePriceOfWarrantsOrRights1" xlink:title="ClassOfWarrantOrRightExercisePriceOfWarrantsOrRights1"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ClassOfWarrantOrRightLineItems" xlink:to="ClassOfWarrantOrRightExercisePriceOfWarrantsOrRights1" xlink:title="definition: ClassOfWarrantOrRightLineItems to ClassOfWarrantOrRightExercisePriceOfWarrantsOrRights1" order="6.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ClassOfWarrantOrRightNumberOfSecuritiesCalledByEachWarrantOrRight" xlink:label="ClassOfWarrantOrRightNumberOfSecuritiesCalledByEachWarrantOrRight" xlink:title="ClassOfWarrantOrRightNumberOfSecuritiesCalledByEachWarrantOrRight"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ClassOfWarrantOrRightLineItems" xlink:to="ClassOfWarrantOrRightNumberOfSecuritiesCalledByEachWarrantOrRight" xlink:title="definition: ClassOfWarrantOrRightLineItems to ClassOfWarrantOrRightNumberOfSecuritiesCalledByEachWarrantOrRight" order="7.0"/>
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<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ClassOfWarrantOrRightLineItems" xlink:to="ClassOfWarrantOrRightNumberOfSecuritiesCalledByWarrantsOrRights" xlink:title="definition: ClassOfWarrantOrRightLineItems to ClassOfWarrantOrRightNumberOfSecuritiesCalledByWarrantsOrRights" order="8.0"/>
<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_ClassOfWarrantOrRightWarrantsOutstandingIntrinsicValue" xlink:label="ClassOfWarrantOrRightWarrantsOutstandingIntrinsicValue" xlink:title="ClassOfWarrantOrRightWarrantsOutstandingIntrinsicValue"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ClassOfWarrantOrRightLineItems" xlink:to="ClassOfWarrantOrRightWarrantsOutstandingIntrinsicValue" xlink:title="definition: ClassOfWarrantOrRightLineItems to ClassOfWarrantOrRightWarrantsOutstandingIntrinsicValue" order="9.0"/>
<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_WeightedAverageExercisePriceOfWarrantsAcquired" xlink:label="WeightedAverageExercisePriceOfWarrantsAcquired" xlink:title="WeightedAverageExercisePriceOfWarrantsAcquired"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ClassOfWarrantOrRightLineItems" xlink:to="WeightedAverageExercisePriceOfWarrantsAcquired" xlink:title="definition: ClassOfWarrantOrRightLineItems to WeightedAverageExercisePriceOfWarrantsAcquired" order="10.0"/>
<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_WeightedAverageExercisePriceOfWarrantsIssued" xlink:label="WeightedAverageExercisePriceOfWarrantsIssued" xlink:title="WeightedAverageExercisePriceOfWarrantsIssued"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ClassOfWarrantOrRightLineItems" xlink:to="WeightedAverageExercisePriceOfWarrantsIssued" xlink:title="definition: ClassOfWarrantOrRightLineItems to WeightedAverageExercisePriceOfWarrantsIssued" order="11.0"/>
<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_ClassOfWarrantOrRightWeightedAverageExercisePriceExercised" xlink:label="ClassOfWarrantOrRightWeightedAverageExercisePriceExercised" xlink:title="ClassOfWarrantOrRightWeightedAverageExercisePriceExercised"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ClassOfWarrantOrRightLineItems" xlink:to="ClassOfWarrantOrRightWeightedAverageExercisePriceExercised" xlink:title="definition: ClassOfWarrantOrRightLineItems to ClassOfWarrantOrRightWeightedAverageExercisePriceExercised" order="12.0"/>
<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_ClassOfWarrantOrRightsWeightedAverageExercisePriceOfWarrantsOrRightsOutstandinge" xlink:label="ClassOfWarrantOrRightsWeightedAverageExercisePriceOfWarrantsOrRightsOutstandinge" xlink:title="ClassOfWarrantOrRightsWeightedAverageExercisePriceOfWarrantsOrRightsOutstandinge"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ClassOfWarrantOrRightLineItems" xlink:to="ClassOfWarrantOrRightsWeightedAverageExercisePriceOfWarrantsOrRightsOutstandinge" xlink:title="definition: ClassOfWarrantOrRightLineItems to ClassOfWarrantOrRightsWeightedAverageExercisePriceOfWarrantsOrRightsOutstandinge" order="13.0"/>
<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_WarrantsAcquired" xlink:label="WarrantsAcquired" xlink:title="WarrantsAcquired"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ClassOfWarrantOrRightLineItems" xlink:to="WarrantsAcquired" xlink:title="definition: ClassOfWarrantOrRightLineItems to WarrantsAcquired" order="14.0"/>
<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_ClassOfWarrantOrRightIssued" xlink:label="ClassOfWarrantOrRightIssued" xlink:title="ClassOfWarrantOrRightIssued"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ClassOfWarrantOrRightLineItems" xlink:to="ClassOfWarrantOrRightIssued" xlink:title="definition: ClassOfWarrantOrRightLineItems to ClassOfWarrantOrRightIssued" order="15.0"/>
<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_ClassOfWarrantOrRightExercised" xlink:label="ClassOfWarrantOrRightExercised" xlink:title="ClassOfWarrantOrRightExercised"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ClassOfWarrantOrRightLineItems" xlink:to="ClassOfWarrantOrRightExercised" xlink:title="definition: ClassOfWarrantOrRightLineItems to ClassOfWarrantOrRightExercised" order="16.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ClassOfWarrantOrRightOutstanding" xlink:label="ClassOfWarrantOrRightOutstanding" xlink:title="ClassOfWarrantOrRightOutstanding"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ClassOfWarrantOrRightLineItems" xlink:to="ClassOfWarrantOrRightOutstanding" xlink:title="definition: ClassOfWarrantOrRightLineItems to ClassOfWarrantOrRightOutstanding" order="17.0"/>
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<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="ClassOfWarrantOrRightTable" xlink:to="RelatedPartyTransactionAxis" xlink:title="definition: ClassOfWarrantOrRightTable to RelatedPartyTransactionAxis" order="1.0"/>
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<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="RelatedPartyTransactionAxis" xlink:to="RelatedPartyTransactionDomain" xlink:title="definition: RelatedPartyTransactionAxis to RelatedPartyTransactionDomain" order="1.0"/>
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<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_BrokerMember" xlink:label="BrokerMember" xlink:title="BrokerMember"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="RelatedPartyTransactionDomain" xlink:to="BrokerMember" xlink:title="definition: RelatedPartyTransactionDomain to BrokerMember" order="1.0"/>
<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_AdvisorMember" xlink:label="AdvisorMember" xlink:title="AdvisorMember"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="RelatedPartyTransactionDomain" xlink:to="AdvisorMember" xlink:title="definition: RelatedPartyTransactionDomain to AdvisorMember" order="2.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_BusinessAcquisitionAxis" xlink:label="BusinessAcquisitionAxis" xlink:title="BusinessAcquisitionAxis"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="ClassOfWarrantOrRightTable" xlink:to="BusinessAcquisitionAxis" xlink:title="definition: ClassOfWarrantOrRightTable to BusinessAcquisitionAxis" order="2.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_BusinessAcquisitionAcquireeDomain" xlink:label="BusinessAcquisitionAcquireeDomain" xlink:title="BusinessAcquisitionAcquireeDomain"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="BusinessAcquisitionAxis" xlink:to="BusinessAcquisitionAcquireeDomain" xlink:title="definition: BusinessAcquisitionAxis to BusinessAcquisitionAcquireeDomain" order="1.0"/>
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<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="BusinessAcquisitionAxis" xlink:to="BusinessAcquisitionAcquireeDomain_2" xlink:title="definition: BusinessAcquisitionAxis to BusinessAcquisitionAcquireeDomain_2" order="2.0"/>
<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_PIPEMember" xlink:label="PIPEMember" xlink:title="PIPEMember"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="BusinessAcquisitionAcquireeDomain" xlink:to="PIPEMember" xlink:title="definition: BusinessAcquisitionAcquireeDomain to PIPEMember" order="1.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansByExercisePriceRangeAxis" xlink:label="ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansByExercisePriceRangeAxis" xlink:title="ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansByExercisePriceRangeAxis"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="ClassOfWarrantOrRightTable" xlink:to="ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansByExercisePriceRangeAxis" xlink:title="definition: ClassOfWarrantOrRightTable to ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansByExercisePriceRangeAxis" order="3.0"/>
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<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansByExercisePriceRangeAxis" xlink:to="ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansExercisePriceRangeDomain" xlink:title="definition: ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansByExercisePriceRangeAxis to ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansExercisePriceRangeDomain" order="1.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansExercisePriceRangeDomain" xlink:label="ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansExercisePriceRangeDomain_2" xlink:title="ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansExercisePriceRangeDomain"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansByExercisePriceRangeAxis" xlink:to="ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansExercisePriceRangeDomain_2" xlink:title="definition: ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansByExercisePriceRangeAxis to ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansExercisePriceRangeDomain_2" order="2.0"/>
<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_ExercisePriceOneMember" xlink:label="ExercisePriceOneMember" xlink:title="ExercisePriceOneMember"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansExercisePriceRangeDomain" xlink:to="ExercisePriceOneMember" xlink:title="definition: ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansExercisePriceRangeDomain to ExercisePriceOneMember" order="1.0"/>
<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_ExercisePriceRangeTwoMember" xlink:label="ExercisePriceRangeTwoMember" xlink:title="ExercisePriceRangeTwoMember"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansExercisePriceRangeDomain" xlink:to="ExercisePriceRangeTwoMember" xlink:title="definition: ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansExercisePriceRangeDomain to ExercisePriceRangeTwoMember" order="2.0"/>
<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_ExercisePriceThreeMember" xlink:label="ExercisePriceThreeMember" xlink:title="ExercisePriceThreeMember"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansExercisePriceRangeDomain" xlink:to="ExercisePriceThreeMember" xlink:title="definition: ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansExercisePriceRangeDomain to ExercisePriceThreeMember" order="3.0"/>
<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_ExercisePriceFourMember" xlink:label="ExercisePriceFourMember" xlink:title="ExercisePriceFourMember"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansExercisePriceRangeDomain" xlink:to="ExercisePriceFourMember" xlink:title="definition: ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansExercisePriceRangeDomain to ExercisePriceFourMember" order="4.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_VestingAxis" xlink:label="VestingAxis" xlink:title="VestingAxis"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="ClassOfWarrantOrRightTable" xlink:to="VestingAxis" xlink:title="definition: ClassOfWarrantOrRightTable to VestingAxis" order="4.0"/>
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<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="VestingAxis" xlink:to="VestingDomain" xlink:title="definition: VestingAxis to VestingDomain" order="1.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_VestingDomain" xlink:label="VestingDomain_2" xlink:title="VestingDomain"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="VestingAxis" xlink:to="VestingDomain_2" xlink:title="definition: VestingAxis to VestingDomain_2" order="2.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ShareBasedCompensationAwardTrancheOneMember" xlink:label="ShareBasedCompensationAwardTrancheOneMember" xlink:title="ShareBasedCompensationAwardTrancheOneMember"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="VestingDomain" xlink:to="ShareBasedCompensationAwardTrancheOneMember" xlink:title="definition: VestingDomain to ShareBasedCompensationAwardTrancheOneMember" order="1.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ShareBasedCompensationAwardTrancheTwoMember" xlink:label="ShareBasedCompensationAwardTrancheTwoMember" xlink:title="ShareBasedCompensationAwardTrancheTwoMember"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="VestingDomain" xlink:to="ShareBasedCompensationAwardTrancheTwoMember" xlink:title="definition: VestingDomain to ShareBasedCompensationAwardTrancheTwoMember" order="2.0"/>
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<link:definitionLink xlink:type="extended" xlink:role="http://betterchoicecompany.com/role/EmployeeBenefitPlansFyDetails">
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_DefinedContributionPlanDisclosureLineItems" xlink:label="DefinedContributionPlanDisclosureLineItems" xlink:title="DefinedContributionPlanDisclosureLineItems"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_DefinedBenefitPensionPlansAndDefinedBenefitPostretirementPlansDisclosureAbstract" xlink:label="DefinedBenefitPensionPlansAndDefinedBenefitPostretirementPlansDisclosureAbstract" xlink:title="DefinedBenefitPensionPlansAndDefinedBenefitPostretirementPlansDisclosureAbstract"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="DefinedContributionPlanDisclosureLineItems" xlink:to="DefinedBenefitPensionPlansAndDefinedBenefitPostretirementPlansDisclosureAbstract" xlink:title="definition: DefinedContributionPlanDisclosureLineItems to DefinedBenefitPensionPlansAndDefinedBenefitPostretirementPlansDisclosureAbstract" order="1.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_DefinedContributionPlanEmployerMatchingContributionPercentOfMatch" xlink:label="DefinedContributionPlanEmployerMatchingContributionPercentOfMatch" xlink:title="DefinedContributionPlanEmployerMatchingContributionPercentOfMatch"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="DefinedContributionPlanDisclosureLineItems" xlink:to="DefinedContributionPlanEmployerMatchingContributionPercentOfMatch" xlink:title="definition: DefinedContributionPlanDisclosureLineItems to DefinedContributionPlanEmployerMatchingContributionPercentOfMatch" order="2.0"/>
<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_DefinedContributionPlanEmployerMatchingContributionPercentageOfMatch" xlink:label="DefinedContributionPlanEmployerMatchingContributionPercentageOfMatch" xlink:title="DefinedContributionPlanEmployerMatchingContributionPercentageOfMatch"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="DefinedContributionPlanDisclosureLineItems" xlink:to="DefinedContributionPlanEmployerMatchingContributionPercentageOfMatch" xlink:title="definition: DefinedContributionPlanDisclosureLineItems to DefinedContributionPlanEmployerMatchingContributionPercentageOfMatch" order="3.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_DefinedBenefitPlanContributionsByEmployer" xlink:label="DefinedBenefitPlanContributionsByEmployer" xlink:title="DefinedBenefitPlanContributionsByEmployer"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="DefinedContributionPlanDisclosureLineItems" xlink:to="DefinedBenefitPlanContributionsByEmployer" xlink:title="definition: DefinedContributionPlanDisclosureLineItems to DefinedBenefitPlanContributionsByEmployer" order="4.0"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_DefinedContributionPlanTable" xlink:label="DefinedContributionPlanTable" xlink:title="DefinedContributionPlanTable"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="DefinedContributionPlanDisclosureLineItems" xlink:to="DefinedContributionPlanTable" xlink:title="definition: DefinedContributionPlanDisclosureLineItems to DefinedContributionPlanTable" order="5.0" t1:closed="true" t1:contextElement="segment"/>
<link:loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/srt/2019/elts/srt-2019-01-31.xsd#srt_RangeAxis" xlink:label="RangeAxis" xlink:title="RangeAxis"/>
<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="DefinedContributionPlanTable" xlink:to="RangeAxis" xlink:title="definition: DefinedContributionPlanTable to RangeAxis" order="1.0"/>
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<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="RelatedPartyTransactionLineItems" xlink:to="RelatedPartyTransactionExpensesFromTransactionsWithRelatedParty" xlink:title="definition: RelatedPartyTransactionLineItems to RelatedPartyTransactionExpensesFromTransactionsWithRelatedParty" order="2.0"/>
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<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_ServiceContractTerminationClause" xlink:label="ServiceContractTerminationClause" xlink:title="ServiceContractTerminationClause"/>
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<link:loc xlink:type="locator" xlink:href="senz-20200626.xsd#senz_PaymentOfFinderSFee" xlink:label="PaymentOfFinderSFee" xlink:title="PaymentOfFinderSFee"/>
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Filing Submission 0001140361-20-014970   –   Alternative Formats (Word / Rich Text, HTML, Plain Text, et al.)
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