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Transcend Wealth Collective, LLC – ‘13F-HR’ for 12/31/19 – ‘INFO-TABLE’

On: Wednesday, 2/19/20, at 5:14pm ET · Effective: 2/19/20 · For: 12/31/19 · Accession #: 1776082-20-2 · File #: 28-20168

  As Of               Filer                 Filing    For·On·As Docs:Size

 2/19/20  Transcend Wealth Collective, LLC  13F-HR     12/31/19    2:112K

Quarterly Holdings and Combination Report by a Money Manager — Form 13F
Filing Table of Contents

Document/Exhibit                   Description                      Pages   Size 

 1: 13F-HR      Quarterly Holdings and Combination Report by a      HTML      3K 
                Money Manager -- primary_doc.xml                                 
 2: INFO-TABLE  Portfolio Securities Holdings Info Table --         HTML      3K 
                twc13fq42019.xml

‘INFO-TABLE’ — Portfolio Securities Holdings Info Table — twc13fq42019.xml

This ‘INFO-TABLE’ Document is an XML Data File that may be rendered in various formats:

Information Table – Plain Text – SEC Website – EDGAR System – XML Data – <?xml?> File

SEC Info℠ rendering: Portfolio Securities Holdings Info Table

Transcend Capital Advisors, LLC [ formerly Transcend Wealth Collective, LLC ]
NJ
· Form 13F Holdings Report

§13(f) Securities Holdings · For: 12/31/19 · Assets: $371,296,000 · History: Assets Under Management

Security				Market Valueª		Shares or Principal			Investment Discretion	Other Managersº	Voting Authority
Issuer Name	Issue Class	Opt.	CUSIP/CINS	$1000s	Weight	Amount	S/P	Price	Investment Discretion	Other Managersº	Sole	Shared	None
										↓List	*(S/P Amounts or For All)*

3M CO	COMMON STOCK	–	88579Y·10·1	1,702	0.46%	9,646	Sh.	176.45	Defined	–	463	9,183	–
A T & T INC	COMMON STOCK	–	00206R·10·2	1,695	0.46%	43,375	Sh.	39.08	Defined	–	4,771	38,604	–
ABBVIE INC	COMMON STOCK	–	00287Y·10·9	1,655	0.45%	18,689	Sh.	88.55	Defined	–	52	18,637	–
ACCENTURE PLC F	FOREIGN ORDINARIES	–	G1151C·10·1	602	0.16%	2,861	Sh.	210.42	Defined	–	82	2,779	–
ACTIVISION BLIZZARD	COMMON STOCK	–	00507V·10·9	622	0.17%	10,470	Sh.	59.41	Defined	–	36	10,434	–
ADOBE INC	COMMON STOCK	–	00724F·10·1	753	0.20%	2,284	Sh.	329.68	Defined	–	279	2,005	–
AIR PROD & CHEMICALS	COMMON STOCK	–	009158·10·6	277	0.07%	1,179	Sh.	234.94	Defined	–	251	928	–
ALIBABA GROUP HOLDING F	AMERICAN DEPOSITORY	–	01609W·10·2	821	0.22%	3,872	Sh.	212.04	Defined	–	648	3,224	–
ALLEGHANY CORP DEL	COMMON STOCK	–	017175·10·0	1,538	0.41%	1,924	Sh.	799.38	Defined	–	–	Shared	–
ALLIANZGI NFJ DIV INTERE	CLOSED END MUTL FUND	–	01883A·10·7	322	0.09%	24,804	Sh.	12.98	Defined	–	–	Shared	–
ALLISON TRANSMISSION	COMMON STOCK	–	01973R·10·1	294	0.08%	6,076	Sh.	48.39	Defined	–	–	Shared	–
ALLSTATE CORP	COMMON STOCK	–	020002·10·1	362	0.10%	3,217	Sh.	112.53	Defined	–	110	3,107	–
ALPHABET INC.	COMMON STOCK	–	02079K·10·7	6,954	1.87%	5,195	Sh.	1,338.59	Defined	–	178	5,017	–
ALPS ALERIAN MLP ETF	UIT EXCHANGE TRADED	–	00162Q·86·6	846	0.23%	99,549	Sh.	8.50	Defined	–	–	Shared	–
ALTRIA GROUP INC	COMMON STOCK	–	02209S·10·3	3,442	0.93%	68,954	Sh.	49.92	Defined	–	1,799	67,155	–
AMAZON.COM INC	COMMON STOCK	–	023135·10·6	3,337	0.90%	1,806	Sh.	1,847.73	Defined	–	140	1,666	–
AMERIPRISE FINL	COMMON STOCK	–	03076C·10·6	1,241	0.33%	7,450	Sh.	166.58	Defined	–	71	7,379	–
AMERN TOWER CORP	REAL ESTATE INVESTME	–	03027X·10·0	3,037	0.82%	13,216	Sh.	229.80	Defined	–	40	13,176	–
AMGEN INC.	COMMON STOCK	–	031162·10·0	1,666	0.45%	6,910	Sh.	241.10	Defined	–	320	6,590	–
APPLE INC	COMMON STOCK	–	037833·10·0	25,637	6.90%	87,305	Sh.	293.65	Defined	–	593	86,712	–
AUTO DATA PROCESSING	COMMON STOCK	–	053015·10·3	1,427	0.38%	8,368	Sh.	170.53	Defined	–	478	7,890	–
BANK OF AMERICA CORP	COMMON STOCK	–	060505·10·4	2,944	0.79%	83,591	Sh.	35.22	Defined	–	4,006	79,585	–
BAXTER INTERNTNL	COMMON STOCK	–	071813·10·9	402	0.11%	4,812	Sh.	83.54	Defined	–	22	4,790	–
BCE INC F	FOREIGN CANADIAN	–	05534B·76·0	628	0.17%	13,550	Sh.	46.35	Defined	–	2,407	11,143	–
BERKSHIRE HATHAWAY	COMMON STOCK	–	084670·70·2	1,691	0.46%	7,467	Sh.	226.46	Defined	–	231	7,236	–
BIOSPECIFICS TECH CO	COMMON STOCK	–	090931·10·6	1,122	0.30%	19,700	Sh.	56.95	Defined	–	–	Shared	–
BLACKROCK INC	COMMON STOCK	–	09247X·10·1	860	0.23%	1,710	Sh.	502.92	Defined	–	116	1,594	–
BLACKSTONE GROUP INC	COMMON STOCK	–	09260D·10·7	8,861	2.39%	158,396	Sh.	55.94	Defined	–	98	158,298	–
BOEING CO	COMMON STOCK	–	097023·10·5	366	0.10%	1,123	Sh.	325.91	Defined	–	202	921	–
BP PLC F	AMERICAN DEPOSITORY	–	055622·10·4	996	0.27%	26,378	Sh.	37.76	Defined	–	1,307	25,071	–
BRISTOL-MYERS SQUIBB	COMMON STOCK	–	110122·10·8	13,044	3.51%	203,211	Sh.	64.19	Defined	–	777	202,434	–
BRISTOL-MYERS SQUIBB RTS	WARRANTS	–	110122·15·7	1,448	0.39%	481,095	Sh.	3.01	Defined	–	–	Shared	–
BROADCOM INC	COMMON STOCK	–	11135F·10·1	677	0.18%	2,143	Sh.	315.91	Defined	–	166	1,977	–
CAPITAL ONE FC	COMMON STOCK	–	14040H·10·5	3,203	0.86%	31,129	Sh.	102.89	Defined	–	–	Shared	–
CARNIVAL CORP F	FOREIGN ORDINARIES	–	143658·30·0	626	0.17%	12,315	Sh.	50.83	Defined	–	–	Shared	–
CATERPILLAR INC	COMMON STOCK	–	149123·10·1	321	0.09%	2,175	Sh.	147.59	Defined	–	–	Shared	–
CHEVRON CORP	COMMON STOCK	–	166764·10·0	2,366	0.64%	19,632	Sh.	120.52	Defined	–	2,341	17,291	–
CHUBB LTD F	FOREIGN ORDINARIES	–	H1467J·10·4	266	0.07%	1,711	Sh.	155.46	Defined	–	667	1,044	–
CIGNA CORP	COMMON STOCK	–	125523·10·0	3,039	0.82%	14,861	Sh.	204.49	Defined	–	–	Shared	–
CISCO SYSTEMS INC	COMMON STOCK	–	17275R·10·2	2,554	0.69%	53,243	Sh.	47.97	Defined	–	5,522	47,721	–
CITIGROUP INC	COMMON STOCK	–	172967·42·4	1,597	0.43%	19,995	Sh.	79.87	Defined	–	1,666	18,329	–
CME GROUP INC	COMMON STOCK	–	12572Q·10·5	825	0.22%	4,108	Sh.	200.83	Defined	–	–	Shared	–
COMCAST CORP	COMMON STOCK	–	20030N·10·1	1,036	0.28%	23,046	Sh.	44.95	Defined	–	4,164	18,882	–
COMMUNICAT SVS SLCT SEC	UIT EXCHANGE TRADED	–	81369Y·85·2	2,587	0.70%	48,239	Sh.	53.63	Defined	–	41,014	7,225	–
CONNECTONE BANCORP	COMMON STOCK	–	20786W·10·7	257	0.07%	10,000	Sh.	25.70	Defined	–	–	Shared	–
CONOCOPHILLIPS	COMMON STOCK	–	20825C·10·4	289	0.08%	4,446	Sh.	65.00	Defined	–	2,532	1,914	–
CONSTELLATION BRAND	COMMON STOCK	–	21036P·10·8	881	0.24%	4,643	Sh.	189.75	Defined	–	34	4,609	–
CROWN CASTLE INTL CO	REAL ESTATE INVESTME	–	22822V·10·1	930	0.25%	6,542	Sh.	142.16	Defined	–	532	6,010	–
CVS HEALTH CORP	COMMON STOCK	–	126650·10·0	317	0.09%	4,261	Sh.	74.40	Defined	–	126	4,135	–
DANAHER CORP	COMMON STOCK	–	235851·10·2	1,424	0.38%	9,277	Sh.	153.50	Defined	–	28	9,249	–
DIAGEO PLC F	AMERICAN DEPOSITORY	–	25243Q·20·5	1,245	0.34%	7,395	Sh.	168.36	Defined	–	722	6,673	–
DOUBLELINE INCOME SOLUTI	CLOSED END MUTL FUND	–	258622·10·9	553	0.15%	27,967	Sh.	19.77	Defined	–	–	Shared	–
DOW INC	COMMON STOCK	–	260557·10·3	220	0.06%	4,024	Sh.	54.67	Defined	–	1,615	2,409	–
DUPONT DE NEMOURS INC	COMMON STOCK	–	26614N·10·2	209	0.06%	3,263	Sh.	64.05	Defined	–	75	3,188	–
ELECTRONIC ARTS INC	COMMON STOCK	–	285512·10·9	1,990	0.54%	18,511	Sh.	107.50	Defined	–	–	Shared	–
EQUINIX INC	REAL ESTATE INVESTME	–	29444U·70·0	923	0.25%	1,582	Sh.	583.44	Defined	–	82	1,500	–
EXELON CORP	COMMON STOCK	–	30161N·10·1	1,059	0.29%	23,222	Sh.	45.60	Defined	–	241	22,981	–
EXXON MOBIL CORP	COMMON STOCK	–	30231G·10·2	6,866	1.85%	98,400	Sh.	69.78	Defined	–	1,424	96,976	–
FACEBOOK INC	COMMON STOCK	–	30303M·10·2	2,773	0.75%	13,508	Sh.	205.29	Defined	–	1,020	12,488	–
FEDEX CORP	COMMON STOCK	–	31428X·10·6	286	0.08%	1,891	Sh.	151.24	Defined	–	36	1,855	–
FIRST TRUST INTERNET	UIT EXCHANGE TRADED	–	33733E·30·2	216	0.06%	1,554	Sh.	139.00	Defined	–	–	Shared	–
FORTIVE CORP DISC	COMMON STOCK	–	34959J·10·8	228	0.06%	2,979	Sh.	76.54	Defined	–	237	2,742	–
GENERAL ELECTRIC CO	COMMON STOCK	–	369604·10·3	1,922	0.52%	172,178	Sh.	11.16	Defined	–	816	171,362	–
GENTEX CORP	COMMON STOCK	–	371901·10·9	439	0.12%	15,159	Sh.	28.96	Defined	–	–	Shared	–
GLAXOSMITHKLINE PLC F	AMERICAN DEPOSITORY	–	37733W·10·5	451	0.12%	9,593	Sh.	47.01	Defined	–	325	9,268	–
GLDMN SACH ACTVBETA EMRG	UIT EXCHANGE TRADED	–	381430·20·6	230	0.06%	6,705	Sh.	34.30	Defined	–	782	5,923	–
HOME DEPOT INC	COMMON STOCK	–	437076·10·2	3,673	0.99%	16,818	Sh.	218.40	Defined	–	437	16,381	–
HONEYWELL INTL INC	COMMON STOCK	–	438516·10·6	2,670	0.72%	15,084	Sh.	177.01	Defined	–	507	14,577	–
IBM CORP	COMMON STOCK	–	459200·10·1	216	0.06%	1,614	Sh.	133.83	Defined	–	–	Shared	–
ILLUMINA INC	COMMON STOCK	–	452327·10·9	3,552	0.96%	10,706	Sh.	331.78	Defined	–	–	Shared	–
INTEL CORP	COMMON STOCK	–	458140·10·0	2,280	0.61%	38,094	Sh.	59.85	Defined	–	2,187	35,907	–
INTERCONTINENTAL EXC	COMMON STOCK	–	45866F·10·4	4,144	1.12%	44,776	Sh.	92.55	Defined	–	111	44,665	–
INVESCO BRIC ETF	UIT EXCHANGE TRADED	–	46137V·20·9	739	0.20%	18,707	Sh.	39.50	Defined	–	–	Shared	–
INVESCO GLOBAL WATER	UIT EXCHANGE TRADED	–	46138E·65·1	205	0.06%	6,630	Sh.	30.92	Defined	–	–	Shared	–
INVESCO QQQ TRUST	UIT EXCHANGE TRADED	–	46090E·10·3	5,292	1.43%	24,890	Sh.	212.62	Defined	–	–	Shared	–
ISHARES 0-5 YEAR TIPS	UIT EXCHANGE TRADED	–	46429B·74·7	1,217	0.33%	12,088	Sh.	100.68	Defined	–	11,678	410	–
ISHARES 20 PLS YEAR	UIT EXCHANGE TRADED	–	464287·43·2	1,268	0.34%	9,363	Sh.	135.43	Defined	–	8,745	618	–
ISHARES 3-7 YEAR TRERY	UIT EXCHANGE TRADED	–	464288·66·1	275	0.07%	2,186	Sh.	125.80	Defined	–	–	Shared	–
ISHARES ASIA/PACIFIC	UIT EXCHANGE TRADED	–	464286·29·3	610	0.16%	13,937	Sh.	43.77	Defined	–	–	Shared	–
ISHARES CORE HIGH	UIT EXCHANGE TRADED	–	46429B·66·3	655	0.18%	6,677	Sh.	98.10	Defined	–	–	Shared	–
ISHARES CORE MSCI	UIT EXCHANGE TRADED	–	46434G·10·3	926	0.25%	17,231	Sh.	53.74	Defined	–	–	Shared	–
ISHARES CORE MSCI EAFE	UIT EXCHANGE TRADED	–	46432F·84·2	1,563	0.42%	23,962	Sh.	65.23	Defined	–	–	Shared	–
ISHARES CORE MSCI EUROPE	UIT EXCHANGE TRADED	–	46434V·73·8	1,023	0.28%	20,512	Sh.	49.87	Sole	–	Sole	–	–
ISHARES CORE S&P 500	UIT EXCHANGE TRADED	–	464287·20·0	412	0.11%	1,273	Sh.	323.64	Defined	–	–	Shared	–
ISHARES CORE US	UIT EXCHANGE TRADED	–	464287·22·6	293	0.08%	2,610	Sh.	112.26	Defined	–	–	Shared	–
ISHARES EMERGING MARKETS	UIT EXCHANGE TRADED	–	464286·31·9	636	0.17%	15,611	Sh.	40.74	Defined	–	–	Shared	–
ISHARES GLOBAL TIMBER	UIT EXCHANGE TRADED	–	464288·17·4	1,257	0.34%	18,760	Sh.	67.00	Defined	–	–	Shared	–
ISHARES IBOXX INVT GRADE	UIT EXCHANGE TRADED	–	464287·24·2	2,915	0.79%	22,781	Sh.	127.96	Defined	–	19,392	3,389	–
ISHARES INDIA 50 ETF	UIT EXCHANGE TRADED	–	464289·52·9	460	0.12%	11,918	Sh.	38.60	Defined	–	–	Shared	–
ISHARES MBS ETF	UIT EXCHANGE TRADED	–	464288·58·8	616	0.17%	5,698	Sh.	108.11	Defined	–	–	Shared	–
ISHARES MORTGAGE REAL	UIT EXCHANGE TRADED	–	46435G·34·2	208	0.06%	4,675	Sh.	44.49	Defined	–	–	Shared	–
ISHARES MSCI ACWI ETF	UIT EXCHANGE TRADED	–	464288·25·7	291	0.08%	3,675	Sh.	79.18	Defined	–	–	Shared	–
ISHARES MSCI ACWI EX US	UIT EXCHANGE TRADED	–	464288·24·0	254	0.07%	5,174	Sh.	49.09	Defined	–	–	Shared	–
ISHARES MSCI EAFE ETF	UIT EXCHANGE TRADED	–	464287·46·5	492	0.13%	7,084	Sh.	69.45	Defined	–	–	Shared	–
ISHARES MSCI EUROPE	UIT EXCHANGE TRADED	–	464289·18·0	1,730	0.47%	88,759	Sh.	19.49	Defined	–	–	Shared	–
ISHARES MSCI INDIA ETF	UIT EXCHANGE TRADED	–	46429B·59·8	253	0.07%	7,208	Sh.	35.10	Defined	–	–	Shared	–
ISHARES MSCI SOUTH KOREA	UIT EXCHANGE TRADED	–	464286·77·2	336	0.09%	5,398	Sh.	62.25	Defined	–	–	Shared	–
ISHARES MSCI TAIWAN	UIT EXCHANGE TRADED	–	46434G·77·2	314	0.08%	7,634	Sh.	41.13	Defined	–	–	Shared	–
ISHARES RUSSELL 1000	UIT EXCHANGE TRADED	–	464287·59·8	869	0.23%	5,039	Sh.	172.45	Defined	–	51	4,988	–
ISHARES RUSSELL MID CAP	UIT EXCHANGE TRADED	–	464287·49·9	270	0.07%	4,526	Sh.	59.66	Defined	–	182	4,344	–
ISHARES SELECT DIVIDEND	UIT EXCHANGE TRADED	–	464287·16·8	283	0.08%	2,683	Sh.	105.48	Defined	–	–	Shared	–
ISHARES SHORT-TERM	UIT EXCHANGE TRADED	–	464288·64·6	214	0.06%	3,994	Sh.	53.58	Defined	–	–	Shared	–
ISHARES TIPS BOND ETF	UIT EXCHANGE TRADED	–	464287·17·6	604	0.16%	5,182	Sh.	116.56	Defined	–	–	Shared	–
ISHARES US REGIONAL	UIT EXCHANGE TRADED	–	464288·77·8	739	0.20%	14,500	Sh.	50.97	Defined	–	–	Shared	–
J P MORGAN CHASE & CO	COMMON STOCK	–	46625H·10·0	6,158	1.66%	44,173	Sh.	139.41	Defined	–	3,149	41,024	–
JAZZ PHARMACEUTICAL F	FOREIGN ORDINARIES	–	G50871·10·5	505	0.14%	3,383	Sh.	149.28	Defined	–	–	Shared	–
JOHNSON & JOHNSON	COMMON STOCK	–	478160·10·4	4,320	1.16%	29,617	Sh.	145.86	Defined	–	1,873	27,744	–
KEYCORP INC	COMMON STOCK	–	493267·10·8	357	0.10%	17,637	Sh.	20.24	Defined	–	218	17,419	–
KRAFT HEINZ CO	COMMON STOCK	–	500754·10·6	1,222	0.33%	38,030	Sh.	32.13	Defined	–	–	Shared	–
LAZARD GLOBAL TOTAL RETU	CLOSED END MUTL FUND	–	52106W·10·3	304	0.08%	18,349	Sh.	16.57	Defined	–	–	Shared	–
LOCKHEED MARTIN CORP	COMMON STOCK	–	539830·10·9	524	0.14%	1,347	Sh.	389.01	Defined	–	229	1,118	–
LYFT INC	COMMON STOCK	–	55087P·10·4	432	0.12%	10,050	Sh.	42.99	Defined	–	–	Shared	–
MARSH & MC LENNAN CO	COMMON STOCK	–	571748·10·2	1,316	0.35%	11,810	Sh.	111.43	Defined	–	390	11,420	–
MC DONALDS CORP	COMMON STOCK	–	580135·10·1	1,386	0.37%	7,013	Sh.	197.63	Defined	–	271	6,742	–
MEDTRONIC PLC F	FOREIGN ORDINARIES	–	G5960L·10·3	2,096	0.56%	18,477	Sh.	113.44	Defined	–	993	17,484	–
MERCK & CO. INC.	COMMON STOCK	–	58933Y·10·5	25,893	6.97%	284,699	Sh.	90.95	Defined	–	1,190	283,509	–
MICROSOFT CORP	COMMON STOCK	–	594918·10·4	3,001	0.81%	19,030	Sh.	157.70	Defined	–	2,710	16,320	–
MONDELEZ INTL	COMMON STOCK	–	609207·10·5	4,149	1.12%	75,327	Sh.	55.08	Defined	–	1,089	74,238	–
NETFLIX INC	COMMON STOCK	–	64110L·10·6	339	0.09%	1,047	Sh.	323.78	Defined	–	12	1,035	–
NEW JERSEY RESOURCE	COMMON STOCK	–	646025·10·6	274	0.07%	6,146	Sh.	44.58	Defined	–	–	Shared	–
NEW RESIDENTIAL INVE	REAL ESTATE INVESTME	–	64828T·20·1	718	0.19%	44,574	Sh.	16.11	Defined	–	–	Shared	–
NEXTERA ENERGY INC	COMMON STOCK	–	65339F·10·1	2,183	0.59%	9,015	Sh.	242.15	Defined	–	922	8,093	–
NORFOLK SOUTHERN CO	COMMON STOCK	–	655844·10·8	5,824	1.57%	30,000	Sh.	194.13	Defined	–	–	Shared	–
NOVARTIS AG F	AMERICAN DEPOSITORY	–	66987V·10·9	1,389	0.37%	14,673	Sh.	94.66	Defined	–	2,032	12,641	–
NVIDIA CORP	COMMON STOCK	–	67066G·10·4	407	0.11%	1,729	Sh.	235.40	Defined	–	339	1,390	–
ORACLE CORP	COMMON STOCK	–	68389X·10·5	1,747	0.47%	32,968	Sh.	52.99	Defined	–	2,608	30,360	–
OWL ROCK CAPITAL CORP	COMMON STOCK	–	69121K·10·4	316	0.09%	17,655	Sh.	17.90	Defined	–	–	Shared	–
PAYPAL HOLDINGS INCORPOR	COMMON STOCK	–	70450Y·10·3	234	0.06%	2,162	Sh.	108.23	Defined	–	287	1,875	–
PEAPACK GLADSTONE FI	COMMON STOCK	–	704699·10·7	599	0.16%	19,391	Sh.	30.89	Defined	–	–	Shared	–
PEPSICO INC	COMMON STOCK	–	713448·10·8	2,486	0.67%	18,191	Sh.	136.66	Defined	–	633	17,558	–
PFIZER INC	COMMON STOCK	–	717081·10·3	3,481	0.94%	88,842	Sh.	39.18	Defined	–	5,776	83,066	–
PHILIP MORRIS INTL	COMMON STOCK	–	718172·10·9	3,510	0.95%	41,251	Sh.	85.09	Defined	–	1,342	39,909	–
PNC FINL SERVICES	COMMON STOCK	–	693475·10·5	414	0.11%	2,596	Sh.	159.48	Defined	–	215	2,381	–
PROCTER & GAMBLE	COMMON STOCK	–	742718·10·9	3,952	1.06%	31,640	Sh.	124.91	Defined	–	333	31,307	–
PUB SVC ENTERPISE GP	COMMON STOCK	–	744573·10·6	620	0.17%	10,502	Sh.	59.04	Defined	–	650	9,852	–
QUALCOMM INC	COMMON STOCK	–	747525·10·3	646	0.17%	7,323	Sh.	88.22	Defined	–	786	6,537	–
REALOGY HOLDINGS CO	COMMON STOCK	–	75605Y·10·6	212	0.06%	21,950	Sh.	9.66	Defined	–	–	Shared	–
RIVERNORTH OPPORTUNITIES	CLOSED END MUTL FUND	–	76881Y·10·9	2,199	0.59%	134,732	Sh.	16.32	Defined	–	–	Shared	–
ROYAL DUTCH SHELL F	AMERICAN DEPOSITORY	–	780259·10·7	3,645	0.98%	61,496	Sh.	59.27	Defined	–	1,813	59,683	–
SALESFORCE COM	COMMON STOCK	–	79466L·30·2	571	0.15%	3,511	Sh.	162.63	Defined	–	487	3,024	–
SELECT SECTOR HEALTH	UIT EXCHANGE TRADED	–	81369Y·20·9	3,474	0.94%	34,108	Sh.	101.85	Defined	–	30,009	4,099	–
SELECT SECTOR INDUSTRIAL	UIT EXCHANGE TRADED	–	81369Y·70·4	264	0.07%	3,240	Sh.	81.48	Defined	–	–	Shared	–
SELECT SECTOR UTI SELECT	UIT EXCHANGE TRADED	–	81369Y·88·6	823	0.22%	12,732	Sh.	64.64	Defined	–	10,798	1,934	–
SEMPRA ENERGY	COMMON STOCK	–	816851·10·9	253	0.07%	1,668	Sh.	151.68	Defined	–	305	1,363	–
SPDR BLOOMBERG BARCLAYS	UIT EXCHANGE TRADED	–	78464A·39·1	218	0.06%	2,927	Sh.	74.48	Defined	–	–	Shared	–
SPDR DOUBLELINE TTL RTRN	UIT EXCHANGE TRADED	–	78467V·84·8	405	0.11%	8,257	Sh.	49.05	Defined	–	–	Shared	–
SPDR FUND CONSUMER	UIT EXCHANGE TRADED	–	81369Y·30·8	5,473	1.47%	71,918	Sh.	76.10	Defined	–	56,695	15,223	–
SPDR GOLD SHARES ETF	UIT EXCHANGE TRADED	–	78463V·10·7	2,670	0.72%	18,687	Sh.	142.88	Defined	–	–	Shared	–
SPDR INDEX SHARES EMERG	UIT EXCHANGE TRADED	–	78463X·50·9	1,513	0.41%	40,252	Sh.	37.59	Defined	–	490	39,762	–
SPDR LARGE CAP ETF	UIT EXCHANGE TRADED	–	78464A·85·4	225	0.06%	5,952	Sh.	37.80	Defined	–	–	Shared	–
SPDR MSCI EMRG MRKTS	UIT EXCHANGE TRADED	–	78463X·42·6	1,845	0.50%	30,335	Sh.	60.82	Defined	–	88	30,247	–
SPDR MSCI USA	UIT EXCHANGE TRADED	–	78468R·81·2	696	0.19%	7,352	Sh.	94.67	Defined	–	138	7,214	–
SPDR PORT MSCI GLBL STCK	UIT EXCHANGE TRADED	–	78463X·47·5	2,010	0.54%	46,807	Sh.	42.94	Defined	–	878	45,929	–
SPDR PORTFOLIO AGGREGATE	UIT EXCHANGE TRADED	–	78464A·64·9	385	0.10%	13,106	Sh.	29.38	Defined	–	–	Shared	–
SPDR PORTFOLIO DEVELOPED	UIT EXCHANGE TRADED	–	78463X·88·9	5,977	1.61%	190,655	Sh.	31.35	Defined	–	894	189,761	–
SPDR S&P 500 ETF	UIT EXCHANGE TRADED	–	78462F·10·3	2,430	0.65%	7,550	Sh.	321.85	Defined	–	–	Shared	–
SPDR S&P 500 GROWTH ETF	UIT EXCHANGE TRADED	–	78464A·40·9	325	0.09%	7,753	Sh.	41.92	Defined	–	137	7,616	–
SPDR S&P 500 VALUE ETF	UIT EXCHANGE TRADED	–	78464A·50·8	558	0.15%	15,973	Sh.	34.93	Defined	–	283	15,690	–
SPDR S&P CHINA ETF	UIT EXCHANGE TRADED	–	78463X·40·0	332	0.09%	3,237	Sh.	102.56	Defined	–	–	Shared	–
SPDR S&P DIVIDEND ETF	UIT EXCHANGE TRADED	–	78464A·76·3	608	0.16%	5,656	Sh.	107.50	Defined	–	–	Shared	–
SPDR S&P REGIONAL	UIT EXCHANGE TRADED	–	78464A·69·8	3,287	0.89%	56,425	Sh.	58.25	Defined	–	–	Shared	–
SPDR SHORT TERM	UIT EXCHANGE TRADED	–	78464A·47·4	2,596	0.70%	84,172	Sh.	30.84	Defined	–	77,692	6,480	–
SPDR SOLACTIVE UNITED	UIT EXCHANGE TRADED	–	78463X·33·5	1,365	0.37%	26,107	Sh.	52.28	Defined	–	–	Shared	–
STRYKER CORP	COMMON STOCK	–	863667·10·1	425	0.11%	2,024	Sh.	209.98	Defined	–	54	1,970	–
TARGET CORP	COMMON STOCK	–	87612E·10·6	1,264	0.34%	9,860	Sh.	128.19	Defined	–	727	9,133	–
TECHNOLOGY SELECT SECTOR	UIT EXCHANGE TRADED	–	81369Y·80·3	4,959	1.34%	54,096	Sh.	91.67	Defined	–	49,008	5,088	–
TEXAS INSTRUMENTS	COMMON STOCK	–	882508·10·4	2,116	0.57%	16,497	Sh.	128.27	Defined	–	815	15,682	–
THE COCA-COLA CO	COMMON STOCK	–	191216·10·0	851	0.23%	15,382	Sh.	55.32	Defined	–	769	14,613	–
THERMO FISHER SCNTFC	COMMON STOCK	–	883556·10·2	1,641	0.44%	5,052	Sh.	324.82	Defined	–	173	4,879	–
TJX COMPANIES INC	COMMON STOCK	–	872540·10·9	569	0.15%	9,313	Sh.	61.10	Defined	–	301	9,012	–
TRUIST FINL CORP	COMMON STOCK	–	89832Q·10·9	377	0.10%	6,701	Sh.	56.26	Defined	–	3,985	2,716	–
TWITTER INC	COMMON STOCK	–	90184L·10·2	592	0.16%	18,460	Sh.	32.07	Defined	–	460	18,000	–
U S BANCORP	COMMON STOCK	–	902973·30·4	1,769	0.48%	29,837	Sh.	59.29	Defined	–	1,281	28,556	–
UNILEVER PLC F	AMERICAN DEPOSITORY	–	904767·70·4	228	0.06%	3,993	Sh.	57.10	Defined	–	179	3,814	–
UNION PACIFIC CORP	COMMON STOCK	–	907818·10·8	1,700	0.46%	9,402	Sh.	180.81	Defined	–	110	9,292	–
UNITED PARCEL SRVC	COMMON STOCK	–	911312·10·6	272	0.07%	2,323	Sh.	117.09	Defined	–	269	2,054	–
UNITED TECHNOLOGIES	COMMON STOCK	–	913017·10·9	1,852	0.50%	12,366	Sh.	149.77	Defined	–	237	12,129	–
UNITEDHEALTH GRP INC	COMMON STOCK	–	91324P·10·2	758	0.20%	2,579	Sh.	293.91	Defined	–	380	2,199	–
VAG ITM-TERM CORPORATE	UIT EXCHANGE TRADED	–	92206C·87·0	1,590	0.43%	17,413	Sh.	91.31	Defined	–	13,119	4,294	–
VANGUARD CONSUMER	UIT EXCHANGE TRADED	–	92204A·10·8	724	0.19%	4,112	Sh.	176.07	Defined	–	159	3,953	–
VANGUARD DIVIDEND	UIT EXCHANGE TRADED	–	921908·84·4	743	0.20%	5,957	Sh.	124.73	Defined	–	–	Shared	–
VANGUARD FINANCIALS ETF	UIT EXCHANGE TRADED	–	92204A·40·5	773	0.21%	10,132	Sh.	76.29	Defined	–	322	9,810	–
VANGUARD FTSE ALL WORLD	UIT EXCHANGE TRADED	–	922042·77·5	4,918	1.32%	91,491	Sh.	53.75	Defined	–	84,590	6,901	–
VANGUARD FTSE EUROPE	UIT EXCHANGE TRADED	–	922042·87·4	2,025	0.55%	34,552	Sh.	58.61	Defined	–	373	34,179	–
VANGUARD FTSE PACIFIC	UIT EXCHANGE TRADED	–	922042·86·6	2,735	0.74%	39,306	Sh.	69.58	Defined	–	14,470	24,836	–
VANGUARD GROWTH ETF	UIT EXCHANGE TRADED	–	922908·73·6	567	0.15%	3,110	Sh.	182.32	Defined	–	–	Shared	–
VANGUARD HEALTH CARE	UIT EXCHANGE TRADED	–	92204A·50·4	656	0.18%	3,423	Sh.	191.64	Defined	–	105	3,318	–
VANGUARD HIGH DIVIDEND	UIT EXCHANGE TRADED	–	921946·40·6	204	0.05%	2,173	Sh.	93.88	Defined	–	–	Shared	–
VANGUARD INDUSTRIALS	UIT EXCHANGE TRADED	–	92204A·60·3	415	0.11%	2,696	Sh.	153.93	Defined	–	82	2,614	–
VANGUARD INFORMATION	UIT EXCHANGE TRADED	–	92204A·70·2	1,432	0.39%	5,848	Sh.	244.87	Defined	–	141	5,707	–
VANGUARD INTL DIVIDEND	UIT EXCHANGE TRADED	–	921946·81·0	2,426	0.65%	33,665	Sh.	72.06	Defined	–	309	33,356	–
VANGUARD MID CAP ETF	UIT EXCHANGE TRADED	–	922908·62·9	424	0.11%	2,379	Sh.	178.23	Defined	–	–	Shared	–
VANGUARD REAL ESTATE	UIT EXCHANGE TRADED	–	922908·55·3	1,722	0.46%	18,522	Sh.	92.97	Defined	–	93	18,429	–
VANGUARD SMALL CAP ETF	UIT EXCHANGE TRADED	–	922908·75·1	258	0.07%	1,560	Sh.	165.38	Defined	–	–	Shared	–
VANGUARD TOTAL BOND	UIT EXCHANGE TRADED	–	921937·83·5	784	0.21%	9,352	Sh.	83.83	Defined	–	–	Shared	–
VANGUARD TOTAL INTERNTL	UIT EXCHANGE TRADED	–	921909·76·8	1,549	0.42%	27,812	Sh.	55.70	Defined	–	120	27,692	–
VANGUARD TOTAL STOCK	UIT EXCHANGE TRADED	–	922908·76·9	2,335	0.63%	14,269	Sh.	163.64	Defined	–	–	Shared	–
VANGUARD VALUE ETF	UIT EXCHANGE TRADED	–	922908·74·4	368	0.10%	3,067	Sh.	119.99	Defined	–	–	Shared	–
VERIZON COMMUNICATN	COMMON STOCK	–	92343V·10·4	2,446	0.66%	39,837	Sh.	61.40	Defined	–	2,129	37,708	–
VF CORP	COMMON STOCK	–	918204·10·8	351	0.09%	3,523	Sh.	99.63	Defined	–	265	3,258	–
VGRD FTSE ALL WRLD EX US	UIT EXCHANGE TRADED	–	922042·71·8	1,415	0.38%	12,738	Sh.	111.08	Defined	–	138	12,600	–
VGRD STC ETF DV	UIT EXCHANGE TRADED	–	92206C·40·9	1,409	0.38%	17,393	Sh.	81.01	Defined	–	–	Shared	–
VISA INC	COMMON STOCK	–	92826C·83·9	3,354	0.90%	17,847	Sh.	187.93	Defined	–	1,107	16,740	–
WALMART INC	COMMON STOCK	–	931142·10·3	368	0.10%	3,099	Sh.	118.75	Defined	–	528	2,571	–
WALT DISNEY CO	COMMON STOCK	–	254687·10·6	2,604	0.70%	18,003	Sh.	144.64	Defined	–	474	17,529	–
WELLS FARGO BK N A	COMMON STOCK	–	949746·10·1	2,642	0.71%	49,105	Sh.	53.80	Defined	–	2,486	46,619	–
WESTERN ASSET MRTG DEFIN	CLOSED END MUTL FUND	–	95790B·10·9	354	0.10%	17,462	Sh.	20.27	Defined	–	–	Shared	–
WISDOMTREE EMRG MRKT HG	UIT EXCHANGE TRADED	–	97717W·31·5	2,178	0.59%	47,592	Sh.	45.76	Defined	–	–	Shared	–
WORKDAY INC	COMMON STOCK	–	98138H·10·1	304	0.08%	1,849	Sh.	164.41	Defined	–	90	1,759	–
XEROX HOLDINGS CORP	COMMON STOCK	–	98421M·10·6	455	0.12%	12,335	Sh.	36.89	Defined	–	–	Shared	–
ZOOM VIDEO COMMUNICATION	COMMON STOCK	–	98980L·10·1	5,083	1.37%	74,707	Sh.	68.04	Defined	–	–	Shared	–
— 159 Issuers —	— 211 Issues —			— 211 Holdings: $371,296,000 —					— Sole Manager —
____________ ª No market value of any Holding was adjusted. º Other Included Managers with whom investment discretion is shared as to any Holding: No Other Included Managers [ 16 Not Allocated Above ]

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Filing Submission 0001776082-20-000002 – Alternative Formats (Word / Rich Text, HTML, Plain Text, et al.)

Transcend Wealth Collective, LLC – ‘13F-HR’ for 12/31/19 – ‘INFO-TABLE’

On: Wednesday, 2/19/20, at 5:14pm ET · Effective: 2/19/20 · For: 12/31/19 · Accession #: 1776082-20-2 · File #: 28-20168

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Quarterly Holdings and Combination Report by a Money Manager — Form 13FFiling Table of Contents

‘INFO-TABLE’ — Portfolio Securities Holdings Info Table — twc13fq42019.xml

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Transcend Capital Advisors, LLC [ formerly Transcend Wealth Collective, LLC ] NJ · Form 13F Holdings Report

§13(f) Securities Holdings · For: 12/31/19 · Assets: $371,296,000 · History: Assets Under Management

Quarterly Holdings and Combination Report by a Money Manager — Form 13F
Filing Table of Contents

Transcend Capital Advisors, LLC [ formerly Transcend Wealth Collective, LLC ]
NJ
· Form 13F Holdings Report