SEC Info - Krausz Keira - ‘3’ for 11/1/22 re: Purple Innovation, Inc.

Krausz Keira – ‘3’ for 11/1/22 re: Purple Innovation, Inc.

On: Monday, 11/7/22, at 5:07pm ET · For: 11/1/22 · As: Officer · Accession #: 1213900-22-69796 · File #: 1-37523

As Of Filer Filing For·On·As Docs:Size Issuer Filing Agent 11/07/22 Krausz Keira 3 Officer 2:11K Purple Innovation, Inc. EdgarAgents LLC/FA

Document/Exhibit Description Pages Size 1: 3 Initial Statement of Beneficial Ownership of HTML 4K Securities by an Insider -- ownership.xml/2.6 2: EX-24 Power of Attorney HTML 9K

Ownership Document

Schema Version: X0206

Document Type: 3

Period of Report: 11/1/22

No Securities Owned: 1

Issuer:

Issuer CIK: 1643953

Issuer Name: Purple Innovation, Inc.

Issuer Trading Symbol: PRPL

Reporting Owner:

Reporting Owner ID:

Owner CIK: 1569574

Owner Name: Krausz Keira

Reporting Owner Address:

Owner Street 1: C/O PURPLE INNOVATION, INC.

Owner Street 2: 4100 NORTH CHAPEL RIDGE ROAD SUITE 200

Owner City: LEHI

Owner State: UT

Owner ZIP Code: 84043

Owner State Description:

Reporting Owner Relationship:

Is Director? No

Is Officer? Yes

Is Ten Percent Owner? No

Is Other? No

Officer Title: Chief Marketing Officer

Other Text:

Remarks: Exhibit 24 Power of Attorney

Owner Signature:

Signature Name: /s/ Casey McGarvey as Attorney-in-Fact

Signature Date: 11/7/22

Krausz Keira – ‘3’ for 11/1/22 re: Purple Innovation, Inc.

On: Monday, 11/7/22, at 5:07pm ET · For: 11/1/22 · As: Officer · Accession #: 1213900-22-69796 · File #: 1-37523

Previous ‘3’: ‘3’ on 3/12/19 for 3/8/19 · Latest ‘3’: This Filing

Initial Statement of Beneficial Ownership of Securities by an Insider — Form 3 — SEA’34

Filing Table of Contents

‘3’ — Initial Statement of Beneficial Ownership of Securities by an Insider — ownership.xml/2.6

This ‘3’ Document is an XML Data File that may be rendered in various formats:

Krausz Keira – ‘3’ for 11/1/22 re: Purple Innovation, Inc.

On: Monday, 11/7/22, at 5:07pm ET · For: 11/1/22 · As: Officer · Accession #: 1213900-22-69796 · File #: 1-37523

Previous ‘3’: ‘3’ on 3/12/19 for 3/8/19 · Latest ‘3’: This Filing

Initial Statement of Beneficial Ownership of Securities by an Insider — Form 3 — SEA’34Filing Table of Contents

‘3’ — Initial Statement of Beneficial Ownership of Securities by an Insider — ownership.xml/2.6

This ‘3’ Document is an XML Data File that may be rendered in various formats:

Initial Statement of Beneficial Ownership of Securities by an Insider — Form 3 — SEA’34

Filing Table of Contents