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<?xml version="1.0" encoding="windows-1252"?> |
<edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common"> |
| <headerData> |
| | <submissionType> 144 </submissionType> |
| | <filerInfo> |
| | | <filer> |
| <filerCredentials> |
| <cik> 0001729470 </cik> |
| <ccc> XXXXXXXX </ccc> |
| </filerCredentials> |
| </filer> |
| | | <liveTestFlag> LIVE </liveTestFlag> |
| | | </filerInfo> |
| | </headerData> |
| <formData> |
| | <issuerInfo> |
| | | <issuerCik> 0000070487 </issuerCik> |
| | | <issuerName> NATIONAL RESEARCH CORP </issuerName> |
| | | <secFileNumber> 001-35929 </secFileNumber> |
| | | <issuerAddress> |
| <com:street1> 1245 Q STREET </com:street1> |
| <com:city> LINCOLN </com:city> |
| <com:stateOrCountry> NE </com:stateOrCountry> |
| <com:zipCode> 68508 </com:zipCode> |
| </issuerAddress> |
| | | <issuerContactPhone> 4024752525 </issuerContactPhone> |
| | | <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold> Amandla MK Trust </nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold> |
| | | <relationshipsToIssuer> |
| <relationshipToIssuer> 10% Stockholder </relationshipToIssuer> |
| <relationshipToIssuer> none </relationshipToIssuer> |
| </relationshipsToIssuer> |
| | | </issuerInfo> |
| | <securitiesInformation> |
| | | <securitiesClassTitle> Common </securitiesClassTitle> |
| | | <brokerOrMarketmakerDetails> |
| <name> William Blair and Company </name> |
| <address> |
| <com:street1> 150 N Riverside Plaza </com:street1> |
| <com:city> Chicago </com:city> |
| <com:stateOrCountry> IL </com:stateOrCountry> |
| <com:zipCode> 60606 </com:zipCode> |
| </address> |
| </brokerOrMarketmakerDetails> |
| | | <noOfUnitsSold> 245677 </noOfUnitsSold> |
| | | <aggregateMarketValue> 10193139.00 </aggregateMarketValue> |
| | | <noOfUnitsOutstanding> 24576092 </noOfUnitsOutstanding> |
| | | <approxSaleDate> 11/15/2023 </approxSaleDate> |
| | | <securitiesExchangeName> NASDAQ </securitiesExchangeName> |
| | | </securitiesInformation> |
| | <securitiesToBeSold> |
| | | <securitiesClassTitle> COMMON </securitiesClassTitle> |
| | | <acquiredDate> 01/25/2018 </acquiredDate> |
| | | <natureOfAcquisitionTransaction> GIFT </natureOfAcquisitionTransaction> |
| | | <nameOfPersonfromWhomAcquired> MICHAEL HAYES </nameOfPersonfromWhomAcquired> |
| | | <isGiftTransaction> N </isGiftTransaction> |
| | | <amountOfSecuritiesAcquired> 281806 </amountOfSecuritiesAcquired> |
| | | <paymentDate> 01/25/2018 </paymentDate> |
| | | <natureOfPayment> N/A </natureOfPayment> |
| | | </securitiesToBeSold> |
| | <securitiesToBeSold> |
| | | <securitiesClassTitle> COMMON </securitiesClassTitle> |
| | | <acquiredDate> 01/25/2018 </acquiredDate> |
| | | <natureOfAcquisitionTransaction> PRIVATE PLACEMENT </natureOfAcquisitionTransaction> |
| | | <nameOfPersonfromWhomAcquired> MICHAEL HAYES </nameOfPersonfromWhomAcquired> |
| | | <isGiftTransaction> N </isGiftTransaction> |
| | | <amountOfSecuritiesAcquired> 1602399 </amountOfSecuritiesAcquired> |
| | | <paymentDate> 01/25/2018 </paymentDate> |
| | | <natureOfPayment> CASH/CHECK </natureOfPayment> |
| | | </securitiesToBeSold> |
| | <nothingToReportFlagOnSecuritiesSoldInPast3Months> N </nothingToReportFlagOnSecuritiesSoldInPast3Months> |
| | <securitiesSoldInPast3Months> |
| | | <sellerDetails> |
| <name> AMANDLA LLC </name> |
| <address> |
| <com:street1> 1245 Q STREET </com:street1> |
| <com:city> LINCOLN </com:city> |
| <com:stateOrCountry> NE </com:stateOrCountry> |
| <com:zipCode> 68508 </com:zipCode> |
| </address> |
| </sellerDetails> |
| | | <securitiesClassTitle> NATIONAL RESEARCH CORP </securitiesClassTitle> |
| | | <saleDate> 10/11/2023 </saleDate> |
| | | <amountOfSecuritiesSold> 1601 </amountOfSecuritiesSold> |
| | | <grossProceeds> 71907.00 </grossProceeds> |
| | | </securitiesSoldInPast3Months> |
| | <noticeSignature> |
| | | <noticeDate> 11/15/2023 </noticeDate> |
| | | <signature> /s/ Carmen Zamores as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Amandla MK Trust </signature> |
| | | </noticeSignature> |
| | </formData> |
| </edgarSubmission> |