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News Corp. – ‘3’ for 4/1/14 re: Rubicon Project, Inc.

On:  Tuesday, 4/1/14, at 9:42pm ET   ·   For:  4/1/14   ·   As:  10% Owner   ·   Accession #:  1181431-14-14964   ·   File #:  1-36384

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  As Of               Filer                 Filing    For·On·As Docs:Size             Issuer                      Filing Agent

 4/01/14  News Corp.                        3          10% Owner   1:6K   Rubicon Project, Inc.             R R Donnelley … Filer/FA

Initial Statement of Beneficial Ownership of Securities by an Insider   —   Form 3   —   SEA’34
Filing Table of Contents

Document/Exhibit                   Description                      Pages   Size 

 1: 3           Initial Statement of Beneficial Ownership of        HTML      6K 
                Securities by an Insider -- rrd406726.xml/2.6


        

This ‘3’ Document is an XML Data File that may be rendered in various formats:

  Form 3    –   Plain Text   –  SEC Website  –  EDGAR System  –    XML Data    –  <?xml?> File
 
 
XML Data rendering:  Initial Statement of Beneficial Ownership of Securities by an Insider
 
                                                                                                                                                                                
<?xml version="1.0" encoding="windows-1252"?>
<ownershipDocument>
<schemaVersion> X0206 </schemaVersion>
<documentType> 3 </documentType>
<periodOfReport> 2014-04-01 </periodOfReport>
<noSecuritiesOwned> 0 </noSecuritiesOwned>
<issuer>
<issuerCik> 0001595974 </issuerCik>
<issuerName> RUBICON PROJECT, INC. </issuerName>
<issuerTradingSymbol> RUBI </issuerTradingSymbol>
</issuer>
<reportingOwner>
<reportingOwnerId>
<rptOwnerCik> 0001564708 </rptOwnerCik>
<rptOwnerName> NEWS CORP </rptOwnerName>
</reportingOwnerId>
<reportingOwnerAddress>
<rptOwnerStreet1> 1211 AVENUE OF THE AMERICAS </rptOwnerStreet1>
<rptOwnerStreet2></rptOwnerStreet2>
<rptOwnerCity> NEW YORK </rptOwnerCity>
<rptOwnerState> NY </rptOwnerState>
<rptOwnerZipCode> 10036 </rptOwnerZipCode>
<rptOwnerStateDescription></rptOwnerStateDescription>
</reportingOwnerAddress>
<reportingOwnerRelationship>
<isDirector> 0 </isDirector>
<isOfficer> 0 </isOfficer>
<isTenPercentOwner> 1 </isTenPercentOwner>
<isOther> 0 </isOther>
</reportingOwnerRelationship>
</reportingOwner>
<nonDerivativeTable>
<nonDerivativeHolding>
<securityTitle>
<value> Class B Common Stock </value>
<footnoteId id="F1"/>
<footnoteId id="F2"/>
</securityTitle>
<postTransactionAmounts>
<sharesOwnedFollowingTransaction>
<value> 4190063 </value>
</sharesOwnedFollowingTransaction>
</postTransactionAmounts>
<ownershipNature>
<directOrIndirectOwnership>
<value> D </value>
</directOrIndirectOwnership>
</ownershipNature>
</nonDerivativeHolding>
</nonDerivativeTable>
<derivativeTable>
<derivativeHolding>
<securityTitle>
<value> Series D Convertible Preferred Stock </value>
</securityTitle>
<conversionOrExercisePrice>
<footnoteId id="F3"/>
</conversionOrExercisePrice>
<exerciseDate>
<footnoteId id="F3"/>
</exerciseDate>
<expirationDate>
<footnoteId id="F3"/>
</expirationDate>
<underlyingSecurity>
<underlyingSecurityTitle>
<value> Class A Common Stock </value>
<footnoteId id="F2"/>
</underlyingSecurityTitle>
<underlyingSecurityShares>
<value> 1406062 </value>
</underlyingSecurityShares>
</underlyingSecurity>
<ownershipNature>
<directOrIndirectOwnership>
<value> D </value>
</directOrIndirectOwnership>
</ownershipNature>
</derivativeHolding>
</derivativeTable>
<footnotes>
<footnote id="F1"> The Class B Common Stock will automatically convert into Class A Common Stock on a one-for-one basis immediately prior to the completion of the initial public offering of The Rubicon Project, Inc.'s (the "Issuer") Common Stock. </footnote>
<footnote id="F2"> Pursuant to the Sixth Amended and Restated Certificate of Incorporation (the "A&R Charter") of the Issuer to be filed immediately prior to the completion of the Issuer's initial public offering, effective upon the filing of the A&R Charter each share of Class A Common Stock (including each share of Class A Common Stock issued upon the conversion of shares of the Company's Series D Convertible Preferred Stock upon completion of the Issuer's initial public offering ), and each share of Class B Common Stock that is issued and outstanding and has not been converted into Class A Common Stock, will be automatically reclassified and converted into one share of a single class of Common Stock. </footnote>
<footnote id="F3"> The Series D Convertible Preferred Stock will automatically convert into 1/2 of a share of Class A Common Stock upon completion of the Issuer's initial public offering of its Common Stock. The Convertible Preferred Stock has no expiration date. </footnote>
</footnotes>
<ownerSignature>
<signatureName> /s/ Michael L. Bunder, Senior Vice President, Deputy General Counsel and Corporate Secretary </signatureName>
<signatureDate> 2014-04-01 </signatureDate>
</ownerSignature>
</ownershipDocument>


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Filing Submission 0001181431-14-014964   –   Alternative Formats (Word / Rich Text, HTML, Plain Text, et al.)
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