SEC Info - Walker Mark D - ‘4’ for 11/29/22 re: Direct Digital Holdings, Inc.

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Walker Mark D – ‘4’ for 11/29/22 re: Direct Digital Holdings, Inc.

On: Thursday, 12/1/22, at 4:15pm ET · For: 11/29/22 · As: Director, Officer and 10% Owner · Accession #: 1104659-22-123667 · File #: 1-41261

  As Of               Filer                 Filing    For·On·As Docs:Size             Issuer                      Filing Agent

12/01/22  Walker Mark D                     4          D,O,%Owner  1:4K   Direct Digital Holdings, Inc.     Toppan Merrill/FA

Statement of Changes in Beneficial Ownership of Securities by an Insider — Form 4 — SEA’34

Filing Table of Contents

Document/Exhibit                   Description                      Pages   Size 

 1: 4           Ownership Document -- tm2231764-1_4seq1.xml/3.6     HTML      5K

This ‘4’ Document is an XML Data File that may be rendered in various formats:

Form 4 – Plain Text – SEC Website – EDGAR System – XML Data – <?xml?> File

XML Data rendering: Ownership Document — tm2231764-1_4seq1.xml/3.6

<?xml version="1.0" encoding="windows-1252"?>

<ownershipDocument>

<schemaVersion> X0306 </schemaVersion>

<documentType> 4 </documentType>

<periodOfReport> 2022-11-29 </periodOfReport>

<notSubjectToSection16> 0 </notSubjectToSection16>

<issuer>

<issuerCik> 0001880613 </issuerCik>

<issuerName> Direct Digital Holdings, Inc. </issuerName>

<issuerTradingSymbol> DRCT </issuerTradingSymbol>

</issuer>

<reportingOwner>

<reportingOwnerId>

<rptOwnerCik> 0001896664 </rptOwnerCik>

<rptOwnerName> Walker Mark D </rptOwnerName>

</reportingOwnerId>

<reportingOwnerAddress>

<rptOwnerStreet1> 1177 WEST LOOP SOUTH, SUITE 1310 </rptOwnerStreet1>

<rptOwnerStreet2></rptOwnerStreet2>

<rptOwnerCity> HOUSTON </rptOwnerCity>

<rptOwnerState> TX </rptOwnerState>

<rptOwnerZipCode> 77027 </rptOwnerZipCode>

<rptOwnerStateDescription></rptOwnerStateDescription>

</reportingOwnerAddress>

<reportingOwnerRelationship>

<isDirector> 1 </isDirector>

<isOfficer> 1 </isOfficer>

<isTenPercentOwner> 1 </isTenPercentOwner>

<isOther> 0 </isOther>

<officerTitle> Chairman and CEO </officerTitle>

<otherText></otherText>

</reportingOwnerRelationship>

</reportingOwner>

<derivativeTable>

<derivativeTransaction>

<securityTitle>

<value> Warrants (right to buy) </value>

</securityTitle>

<conversionOrExercisePrice>

<value> 5.50 </value>

</conversionOrExercisePrice>

<transactionDate>

<value> 2022-11-29 </value>

</transactionDate>

<deemedExecutionDate></deemedExecutionDate>

<transactionCoding>

<transactionFormType> 4 </transactionFormType>

<transactionCode> P </transactionCode>

<equitySwapInvolved> 0 </equitySwapInvolved>

</transactionCoding>

<transactionTimeliness></transactionTimeliness>

<transactionAmounts>

<transactionShares>

<value> 5320 </value>

</transactionShares>

<transactionPricePerShare>

<value> 0.55 </value>

</transactionPricePerShare>

<transactionAcquiredDisposedCode>

<value> A </value>

</transactionAcquiredDisposedCode>

</transactionAmounts>

<exerciseDate>

<value> 2022-11-29 </value>

</exerciseDate>

<expirationDate>

<value> 2027-02-15 </value>

</expirationDate>

<underlyingSecurity>

<underlyingSecurityTitle>

<value> Class A Common Stock </value>

</underlyingSecurityTitle>

<underlyingSecurityShares>

<value> 5320 </value>

</underlyingSecurityShares>

</underlyingSecurity>

<postTransactionAmounts>

<sharesOwnedFollowingTransaction>

<value> 27259 </value>

</sharesOwnedFollowingTransaction>

</postTransactionAmounts>

<ownershipNature>

<directOrIndirectOwnership>

<value> D </value>

</directOrIndirectOwnership>

</ownershipNature>

</derivativeTransaction>

</derivativeTable>

<ownerSignature>

<signatureName> /s/ Susan Echard, Attorney-in-fact for Mark D. Walker </signatureName>

<signatureDate> 2022-12-01 </signatureDate>

</ownerSignature>

</ownershipDocument>

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Filing Submission 0001104659-22-123667 – Alternative Formats (Word / Rich Text, HTML, Plain Text, et al.)

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