SEC Info℠  
    Home      Search      My Interests      Help      Sign In      Please Sign In

Modem Media Inc – ‘DEF 14C’ for 1/27/00

On:  Thursday, 1/27/00   ·   For:  1/27/00   ·   Accession #:  950131-0-490   ·   File #:  333-15161

Find Words in Filings emoji
 		  in    Show  and   ↓Hints

  As Of                Filer                Filing    For·On·As Docs:Size              Issuer               Agent

 1/27/00  Modem Media Inc                   DEF 14C     1/27/00    1:83K                                    Donnelley R R & S… 03/FA

Definitive Proxy Information Statement   —   Schedule 14C
Filing Table of Contents

Document/Exhibit                   Description                      Pages   Size 

 1: DEF 14C     Schedule 14C                                          26    114K

Document Table of Contents

Page (sequential) | (alphabetic) Top
 
11st Page   -   Filing Submission
2Gerald M. O'Connell
6Restricted Stock 
DEF 14C1st Page of 26TOC↑TopPreviousNext↓BottomJust 1st
 

SCHEDULE 14C
(Rule 14c-101)
INFORMATION REQUIRED IN INFORMATION STATEMENT 
SCHEDULE 14C INFORMATION

Information Statement Pursuant to Section 14(c) of the Securities Exchange Act
of 1934 

Check the appropriate box:                                                      

[_] Preliminary Information Statement      [_]  Confidential, for Use of the    
                                                Commission Only (as permitted by
                    Rule
14c-5(d)(2))                                                                    
[X] Definitive Information Statement                                            

Modem Media . Poppe Tyson, Inc. 
(Name of Registrant as Specified in Its Charter)  

Payment of Filing Fee (check the appropriate box):                              

[X] No fee required.                                                            

[ ] Fee computed on table below per Exchange Act Rules 14c-5(g) and 0-11.       

(1)  Title of each class of securities to which transaction applies:  

(2)  Aggregate number of securities to which transaction applies:     

(3)  Per unit price or other underlying value of transaction computed 
         pursuant to Exchange Act Rule 0-11 (set forth the amount on which the
filing fee is calculated and state how it was determined):  

(4)  Proposed maximum aggregate value of transaction:                 

(5)  Total fee paid:                                                  

[_] Fee paid previously with preliminary materials.                             

[_]  Check box if any part of the fee is offset as provided by Exchange Act Rule
  0-11(a)(2) and identify the filing for which the offsetting fee was paid
    previously. Identify the previous filing by registration statement number,
or the Form or Schedule and the date of its filing.                   

(1) Amount previously paid:                                           

(2) Form, Schedule or Registration Statement No.:                     

(3) Filing Party:                                                     

(4) Date Filed:                                                       


DEF 14C2nd Page of 26TOC1stPreviousNext↓BottomJust 2nd

                January 27, 2000

Dear Stockholder:                                                               

We are furnishing this Information Statement to you in connection with the  
adoption of the Modem Media . Poppe Tyson, Inc. 1999 Stock Incentive Plan (the  
"1999 Plan") and the amendment of our Amended and Restated Certificate of       
Incorporation to increase the number of authorized shares of our Class A and    
Class B common stock in order to effect a two-for-one stock split.  The record  
date for the stock split will be February 16, 2000.  Stockholders of record at  
the market close on the record date will receive one additional share of Modem  
Class A common stock for each Class A share held, and one additional share of   
Modem Class B common stock for each Class B share held.                         

  In order to adopt the 1999 Plan and amend our Certificate of Incorporation, we
have obtained the written consent of holders of shares representing a majority  
of the votes entitled to be cast at a duly called meeting of stockholders.  The 
principal stockholders of Modem Media . Poppe Tyson, Inc. ("Modem Media"), True 
North Communications Inc. and various of its subsidiaries, own all of the       
outstanding shares of our Class B common stock and control 82.3% of our voting  
power and have approved the adoption of the 1999 Plan and the amendment of our  
Certificate of Incorporation by written consent.  WE ARE NOT ASKING YOU FOR A   
PROXY OR A WRITTEN CONSENT AND YOU ARE REQUESTED NOT TO SEND US A PROXY OR A    
WRITTEN CONSENT.  We are sending this Information Statement to all holders of   
shares of Modem Media common stock.                                             

Thank you for your cooperation and continued support and interest in Modem  
Media.                                                                          

          Sincerely,

                   Gerald M. O'Connell
                         Chairman of the Board and
                       Chief Executive Officer


DEF 14C3rd Page of 26TOC1stPreviousNext↓BottomJust 3rd

Dated January 27, 2000

Modem Media . Poppe Tyson, Inc. 
230 EAST AVENUE 
NORWALK, CONNECTICUT 06855

INFORMATION STATEMENT 

The Board of Directors of Modem Media . Poppe Tyson, Inc. ("Modem Media") is
furnishing this Information Statement to you in connection with the adoption of 
the Modem Media 1999 Stock Incentive Plan (the "1999 Plan") and the amendment of
our Amended and Restated Certificate of Incorporation (the "Certificate of      
Incorporation") to increase the number of authorized shares of Class A and Class
B common stock in order to effect a two-for-one stock split.  The record date   
for the stock split will be February 16, 2000.  Stockholders of record at the   
market close on the record date will receive one additional share of Modem Class
A common stock for each Class A share held, and one additional share of Modem   
Class B common stock for each Class B share held.                               

  In order to adopt the 1999 Plan and amend our Certificate of Incorporation, we
obtained the written consent of holders of shares representing a majority of the
votes entitled to be cast at a duly called meeting of stockholders.  Modem      
Media's principal stockholders, True North Communications, Inc. and various of  
its subsidiaries (collectively, "True North"), own all of the outstanding shares
of our Class B common stock and control 82.3% of our voting power and have      
approved the adoption of the 1999 Plan and the amendment of our Certificate of  
Incorporation by written consent.  WE ARE NOT ASKING YOU FOR A PROXY OR A       
WRITTEN CONSENT AND YOU ARE REQUESTED NOT TO SEND US A PROXY OR A WRITTEN       
CONSENT.                                                                        

We are sending this Information Statement to all holders of shares of Modem 
Media common stock. The approximate date on which this Information Statement is 
being sent to shareholders is January 27, 2000.                                 

Matters Covered                                                                 

 The purpose of this Information Statement  is to provide you with information
regarding the 1999 Plan and the amendment of our Certificate of Incorporation to
increase the number of authorized shares of Class A and Class B common stock.   
The 1999 Plan is attached to this Information Statement as Annex I, and the     
amendment to our Certificate of Incorporation is attached as Annex II.          

Voting Securities and Principal Holders                                         

Pursuant to Modem Media's Certificate of Incorporation, Modem Media has     
authority to issue an aggregate of 50,000,000 shares of capital stock,          
consisting of 39,351,376 shares of Class A common stock, par value $0.001 per   
share, 5,648,624 shares of Class B common stock, par value $0.001 per share, and
5,000,000 shares of preferred stock, par value $0.001 per share.  As of December
15, 1999, the outstanding number of  shares of Class A common stock was         
5,965,454, and the number of outstanding shares of Class B common stock was     
5,558,163.                                                                      

 Each outstanding share of Class A common stock is entitled to one vote on all
matters submitted to a vote of Modem Media's stockholders, including the        
election of directors, and each share of Class B common stock is entitled to    
five votes on each such matter.  Except as required by applicable law, holders  
of the Class A common stock and Class B common stock vote together as a single  
class on all matters.  There is no cumulative voting in the election of         
directors.                                                                      

1999 STOCK INCENTIVE PLAN 

In December 1999, the Board of Directors declared advisable and unanimously 
adopted the 1999 Plan, subject to approval of the stockholders. The 1999 Plan   
will provide for the granting of stock options, stock appreciation rights,      
restricted stock, merit awards, performance awards and other stock-based awards 
in order to facilitate the attraction, retention, and motivation of the best    
available personnel, enabling such persons to participate in our long-term      
growth and financial success.                                                   


DEF 14C4th Page of 26TOC1stPreviousNext↓BottomJust 4th

Our continued success depends upon our ability to attract and retain highly 
qualified and competent employees, directors and consultants. The Plan enhances 
that ability and provides additional incentive to such personnel to advance the 
interests of Modem Media and its stockholders.                                  

The following brief description of the material features of the 1999 Plan is
qualified in its entirety by reference to the full text of the 1999 Plan that is
attached to this Information Statement as Annex I.                              

Shares Available Under the 1999 Plan                                            

The number of shares of common stock that may be granted under the 1999 Plan
is 1.5 million, less the aggregate number of shares which are issued or become  
outstanding under the 1999 Plan.  The number of shares available under the 1999 
Plan is subject to adjustment in the event of a corporate event that affects    
common stock (i.e., a recapitalization, stock split, stock combination, stock   
reclassification, merger, or similar event).   Such adjustments may be made by  
the Committee (as defined below).  Shares available  under the 1999 Plan may be 
drawn from authorized and unissued shares of common stock or authorized and     
issued shares of common stock.                                                  

Material Features of the 1999 Plan                                              

  The Plan shall be administered by the Board of Directors or a committee of the
Board of Directors comprised of at least two or more outside directors (the     
"Committee").  The Committee shall have, among other powers, the power to       
interpret and construe any provision of the Plan, to adopt rules and regulations
for administering the Plan, and to perform other acts relating to the Plan,     
including the delegation of such administrative responsibilities as it deems to 
be reasonable and proper.  Decisions of the Committee are final and binding on  
all parties.                                                                    

  The Committee shall have sole discretion to grant to eligible participants one
or more equity awards, including options, stock appreciation rights, restricted 
stock, merit awards, performance awards, or any combination thereof (each an    
"Award").  The Committee shall have the sole discretion to determine the number 
or amount of any Award to be awarded to any participant.                        

Each Award will be evidenced by an award agreement (which may be in the form
of a grant letter or notification) that will be delivered to the participant    
specifying the terms and conditions of the Award and any rules applicable to    
such Award.  The material terms and features of the various forms of Awards     
available under the 1999 Plan are set forth below.                              

     Options - These are options to purchase shares of Class A common stock upon
payment of a pre-established exercise price.  Options granted may either be     
incentive stock options, within the meaning of Section 422 of the Internal      
Revenue Code of 1986, as amended (the "Code"), or non-qualified stock options.  
The exercise price, vesting schedule (if any) and other terms and conditions of 
options granted under the 1999 Plan are established at the time of grant by the 
Committee, except that in the case of an incentive stock option, the exercise   
price shall be the fair market value of the option at the time of grant.        

Stock Appreciation Rights - These are rights to receive the difference
between the price of the common stock at the date of grant and at the date of   
exercise.  The Committee may grant a stock appreciation right that is           
independent of an option or granted in conjunction with an option.              

 Restricted Stock - These are grants of stock to employees, directors or
officers, subject generally to forfeiture and transfer restrictions which lapse 
in accordance with a vesting schedule or upon the satisfaction of specified     
conditions.  The vesting schedule or conditions are established by the Committee
at the time of grant.                                                           

Merit Awards - These are Awards granted by the Committee to select    
employees, directors or consultants.  The Committee has sole discretion to      
determine the amount of the Award and the criteria for receiving the Award.     

 Performance Awards - These are rights to receive Awards, the receipt or
vesting of which depends on the attainment of certain performance goals within a
pre-established performance period.  Performance criteria, the                  

2 


DEF 14C5th Page of 26TOC1stPreviousNext↓BottomJust 5th

length of the performance period, and the form and time of payment of the Award 
are established by the Committee at the time of grant.                          

    Other Stock-Based Awards - These are Awards which the Committee may grant,
in its sole discretion, which do not constitute any of the Awards described     
above. Such Awards shall have such terms and conditions as are established by   
the Committee.                                                                  

   Change in Control - Unless otherwise provided in an award agreement, if a
plan participant's employment is terminated without cause within one year       
following a change in control (as such terms are defined in the 1999 Plan),     
options, stock appreciation rights or other stock based awards immediately vest,
and any restrictions on restricted stock are immediately lifted.                

  Termination for Cause - If a plan participant's employment is terminated
for cause, as defined in the 1999 Plan, all awards held by the participant which
have not been exercised are forfeited, unless the Committee decides otherwise.  

Eligible Participants                                                           

Under the 1999 Plan, and as designated by the Committee, any employee,
director or consultant to Modem Media may be a participant in the 1999 Plan and 
receive Awards thereunder.                                                      

    The 1999 Plan is a discretionary plan and, accordingly, it is not possible
at present to determine the amount or form of any Award that will be available  
for grant to any individual during the term of the 1999 Plan.                   

Amendments to the 1999 Plan                                                     

    The Board of Directors may amend or terminate the 1999 Plan or any portion
thereof at any time, but it will seek shareholder approval if such approval is  
necessary to comply with any tax or regulatory requirement with which the Board 
of Directors deems it necessary or desirable to comply.                         

Discussion of Certain Federal Income Tax Consequences                           

   Under current federal income tax law, the grant and/or exercise of Awards
under the 1999 Plan would have the following material tax consequences.         

    Incentive Stock Options.  In general, no taxable income will be recognized
by the holder of an option upon the grant or exercise of an incentive stock     
option. The optionee's tax basis in the shares received on the exercise of such 
an option will be equal to the option price paid by the optionee for such       
shares.                                                                         

 If the stock received upon the exercise of an incentive stock option is
held more than one year after the date of transfer of such shares to the        
optionee and more than two years from the date of grant of the option, any gain 
or loss recognized by the optionee on the subsequent sale of the stock will be a
long-term capital gain or loss, as the case may be. If the shares received upon 
the exercise of an incentive stock option are disposed of prior to the end of   
such holding periods, an amount equal to the excess (if any) of (a) the lower of
the disposition price or the fair market value of such shares on the date of    
exercise of the incentive stock option, over (b) the optionee's tax basis in    
such shares will be treated as ordinary income, and any further gain will be a  
short-term or long-term capital gain depending upon the period the shares were  
held. Any loss on the disposition of such shares will be a short-term or long-  
term capital loss depending upon the period the shares were held.               

    Cancellation or Surrender.  Consideration received by an optionee upon the
surrender to, or cancellation by, Modem Media of an incentive stock option will 
be taxable as ordinary income to the optionee and generally allowed as an income
tax deduction to Modem Media.                                                   

Alternative Minimum Tax.  In addition to the federal income tax       
consequences described above, an optionee holding an incentive stock option may 
be subject to the federal alternative minimum tax. In general, upon the         

3 


DEF 14C6th Page of 26TOC1stPreviousNext↓BottomJust 6th

exercise of any incentive stock option an amount equal to the excess of the fair
market value of the shares acquired on the exercise date over the exercise price
will be treated as an item of adjustment for purposes of the alternative minimum
tax. If, however, the shares are disposed of in the same taxable year in which  
the exercise occurs, the maximum amount that will be treated as an item of      
adjustment will be an amount equal to the excess of the amount received upon    
such disposition over the exercise price.                                       

    Non-Qualified Options.  No taxable income will be recognized by the holder
of an option upon the grant of a non-qualified stock option. Upon the exercise  
of the option, the excess of the fair market value of the shares at the time of 
such exercise over the exercise price will be treated as compensation. Any      
amounts treated as compensation (i) will be taxable as ordinary income to the   
optionee and (ii) generally will be allowed as an income tax deduction to Modem 
Media. The optionee's tax basis for shares acquired upon exercise of the option 
will be increased by any amounts so treated as compensation.                    

   Any gain or loss realized by an optionee on the subsequent sale of shares
acquired upon the exercise of a non-qualified stock option will be short-term or
long-term capital gain depending on the period the shares were held.            

    Cancellation or Surrender.  Consideration received by an optionee upon the
surrender to, or cancellation by, Modem Media or a non-qualified stock option   
will be taxable as ordinary income to the optionee and generally allowed as an  
income tax deduction to Modem Media.                                            

Restricted Stock.  Except in the case of a Section 83(b) election as  
described below, a recipient of restricted stock will, at the time stock vests, 
realize ordinary income in an amount equal to the fair market value of the stock
and any other property received at the time of vesting, and Modem Media         
generally will be entitled to a corresponding deduction for federal income tax  
purposes. Any distributions made to the participant with respect to the stock   
during the period prior to vesting will be ordinary income to the participant   
and deductible as such by Modem Media (except in the case of a Section 83(b)    
election). Alternatively, a recipient of restricted stock may, at the time of   
receipt of such stock, elect under Section 83(b) of the Code to recognize the   
fair market value thereof as of the date of receipt, in which case Modem Media  
will be entitled to a corresponding deduction at that time. If a recipient of   
restricted stock makes a Section 83(b) election and subsequently forfeits the   
stock prior to lapsing of the relevant restrictions, the recipient will not     
recognize any ordinary income loss, for federal income tax purposes, with       
respect to such forfeiture.                                                     

  The basis of a participant in his or her stock received in respect of an
Award of restricted stock generally will equal the amount of ordinary income    
recognized by the participant as described in the preceding paragraph. Upon     
disposition of such stock, the participant will generally recognize a long-term 
or short-term capital gain or loss, depending upon the holding period of the    
stock.                                                                          

     Awards Settled in Property.  Awards under the 1999 Plan that are settled in
vested property, such as phantom restricted stock and performance awards, will  
generally cause the recipient to realize ordinary income, at the time of        
receipt, in the amount or fair market value of the property received. Modem     
Media will generally be entitled to a deduction of the same amount.             

 Other Stock-Based Awards.  The federal income tax consequences of other
stock-based awards will depend upon the form such Awards take.                  

The preceding discussion is based upon current provisions of the Code,
which could change. This summary does not cover any state or local tax          
consequences.                                                                   

  The 1999 Plan is not subject to any provision of the Employee Retirement
Income Security Act of 1974, as amended ("ERISA"), nor is it a qualified        
employee benefit plan under Section 401(a) of the Code.                         

4 


DEF 14C7th Page of 26TOC1stPreviousNext↓BottomJust 7th

AMENDMENT OF OUR CERTIFICATE OF INCORPORATION 

   The Board of Directors has determined that it is in the best interests of
Modem Media and its stockholders to increase the number of authorized Class A   
and Class B shares in order to accomplish the stock split described below. On   
December 17, 1999 the Board of Directors unanimously approved and recommended to
the stockholders for their approval and adoption an amendment to Article FOURTH 
of our Certificate of Incorporation to increase the number of authorized shares 
of capital stock from an aggregate of 50,000,000 shares of capital stock to     
61,025,865. The increase consists of 5,558,163 shares of Class A common stock,  
$0.001 par value per share, which means we are increasing the aggregate number  
of authorized Class A shares from 39,351,376 to 44,909,539, and 5,467,702 shares
of Class B common stock, $0.001 par value per share, which means we are         
increasing the aggregate number of authorized Class B shares from 5,648,624 to  
11,116,326. Modem Media's principal stockholder, True North, has approved the   
adoption of the amendment of our Certificate of Incorporation by written        
consent. A copy of the amendment is attached hereto as Annex II.                

Reasons for Amending Article FOURTH                                             

   On December 17, 1999, the Board of Directors approved a two-for-one stock
split, payable in the form of a 100% stock dividend. Stockholders of record at  
the market close on February 16, 2000 will receive one additional share of Modem
Media Class A common stock for each Class A share held, and one additional share
of Modem Media Class B common stock for each Class B share held (the "Stock     
Split"). The increase in the authorized number of shares is needed in order to  
accomplish the Stock Split and is the only reason for the amendment.            

    As of the date of this Information Statement, the Company is authorized to
issue an aggregate of 50,000,000 shares of capital stock, consisting of (i)     
39,351,376 shares of Class A common stock, (ii) 5,648,624 shares of Class B     
common stock and (iii) 5,000,000 shares of preferred stock. As of December 15,  
1999, there were issued and outstanding (x) 5,965,454 shares of Class A common  
stock, (y) 5,558,163 shares of Class B common stock and (z) no shares of        
preferred stock.                                                                

  The amendment will increase the number of shares of Class B common stock
only by the number of shares needed to complete the Stock Split. Since there are
90,461 authorized but unissued shares of Class B common stock, in order to      
declare the dividend of 5,558,163 Class B shares, we need to increase the number
of authorized shares of Class B common stock by 5,467,702 to a total of         
11,116,326.                                                                     

  We have a sufficient number of authorized shares of Class A common stock
under the Certificate of Incorporation to accomplish the Stock Split with       
respect to the Class A common stock. However, the Certificate of Incorporation  
requires that Modem Media at all times reserve and keep available out of the    
authorized and unissued shares of Class A common stock a sufficient number of   
shares of Class A common stock to permit the conversion of all outstanding      
shares of Class B common stock, as permitted under the Certificate of           
Incorporation. Because the Stock Split will increase the number of outstanding  
shares of Class B common stock by 5,558,163, the Certificate of Incorporation is
being amended to increase the number of authorized shares of Class A common     
stock by 5,558,163 to permit the conversion of the additional shares of Class B 
common stock to be issued in the Stock Split.                                   

The Authorized Shares                                                           

The additional shares of Class A and Class B common stock that will be
authorized by the amendment will be identical to the currently authorized and   
issued shares of Class A and Class B common stock, respectively. No             

5 


DEF 14C8th Page of 26TOC1stPreviousNext↓BottomJust 8th

stockholder of Modem Media has, or as a result of the proposed amendment would  
have, any preemptive right to subscribe for, purchase or otherwise acquire any  
stock of Modem Media.                                                           

Effect of the Amendment                                                         

The amendment to our Certificate of Incorporation will increase the number  
of authorized shares of capital stock from an aggregate of 50,000,000 shares of 
capital stock to 61,025,865. The increase consists of 5,558,163 shares of Class 
A common stock, which means we are increasing the aggregate number of authorized
Class A shares from 39,351,376 to 44,909,539, and 5,467,702 shares of Class B   
common stock, which means we are increasing the aggregate number of authorized  
Class B shares from 5,648,624 to 11,116,326 shares. For each of the two classes 
of our common stock, the number of additional shares of common stock being      
authorized by the amendment to the Certificate of Incorporation will not exceed 
the number of shares of such class to be issued in the Stock Split. The Stock   
Split will not affect the proportionate equity interest in Modem Media of any   
holder of Modem Media common stock.                                             

  The amendment to Article FOURTH will become effective upon the filing with the
Secretary of State of Delaware of a Certificate of Amendment to the Company's   
Certificate of Incorporation, which filing is expected to take place prior to   
the record date of the Stock Split, which will be February 16, 2000.            

PRINCIPAL STOCKHOLDERS  

The following table sets forth certain information with respect to the      
beneficial ownership of Modem Media's common stock as of December 15, 1999 for: 

 .  each person or entity who is known by Modem Media to beneficially own five
   percent or more of the outstanding shares of either class of common stock
of Modem Media;                                                       
.  each director;                                                           
.  each executive officer; and                                              
.  all directors and executive officers of Modem Media as a group.          

                                                        [Enlarge/Download Table]

                                                           Class A                     Class B              Common     
                                                         Common Stock                Common Stock           Stock      
                                             ---------------------------------   --------------------------------------
                                                  Shares                                Shares                         
                                               Beneficially        Percent of        Beneficially      Percent of Total
Name                                            Owned (1)          Ownership           Owned (1)          Voting Power 
----                                         --------------     --------------    ------------------  -----------------
                                                                                                                       
True North Communications Inc...............             --                 --          5,558,163                82.3% 
 101 East Erie Street                                                                                                  
 Chicago, Illinois 60611 (2)                                                                                           
Provident Investment Counsel, Inc...........        360,350                6.0%                --                 1.1% 
 300 North Lake Avenue                                                                                                 
 Pasadena, California 91101 (3)                                                                                        
Gerald M. O'Connell (4).....................      1,125,773               18.6%                --                 3.3% 
Douglas C. Ahlers (5).......................      1,047,774               17.5%                --                 3.1% 
Robert C. Allen, II (6).....................        305,889                5.1%                --                   *  
Robert H. Beeby (7)(8)......................         18,500                  *                 --                   *  
Donald M. Elliman, Jr. (9)..................             --                 --          5,558,163                82.3% 
Sloane Levy.................................             --                 --                 --                  --  
Don Peppers (10)............................         23,500                  *                 --                   *  
Steven C. Roberts (11)......................         15,014                  *                 --                   *  
Donald L. Seeley (12).......................            500                 --          5,558,163                82.3% 
William Zierolf.............................             --                 --                 --                  --  
Joseph R. Zimmel (13).......................         17,500                  *                 --                   *  
All directors and executive officers as a         1,506,676               24.5%         5,558,163                86.3% 

6 


DEF 14C9th Page of 26TOC1stPreviousNext↓BottomJust 9th

group (ten persons) (14)(15)...............                                   

*    Less than one percent.                                                     
(1)   Beneficial ownership is determined in accordance with the rules of the    
   Securities and Exchange Commission (the "Commission"). In computing the
number of shares beneficially owned by a person and the percentage  
ownership of that person, shares of Class A common stock subject to 
     options held by that person that are currently exercisable or exercisable
    within 60 days of December 15, 1999 are deemed outstanding. Such shares,
however, are not deemed outstanding for the purpose of computing the
percentage ownership of any other person. Except as indicated in the
 footnotes to this table and pursuant to applicable community property
    laws, each stockholder named in the table has sole voting and investment
  power with respect to the shares set forth opposite such stockholder's
name.                                                               

(2)   Includes shares of Class B common stock held by various wholly-owned      
subsidiaries of True North Communications Inc.                      

(3)   Provident Investment Counsel, Inc. ("Provident") and Robert M. Kommerstad,
   a shareholder of a predecessor business of Provident, filed a statement
 with the Securities and Exchange Commission on Schedule 13G under the
Securities Exchange Act of 1934, as amended, disclosing beneficial  
ownership of greater than 5% of the Modem Media Class A common stock
(360,350 shares). According to the statement, Provident's beneficial
      ownership of the Class A common stock is direct as a result of Provident's
     discretionary authority to buy, sell and vote shares of such common stock
for its investment advisory clients. Mr. Kommerstad no longer has   
      beneficial ownership of any of the Class A common stock and is no longer a
reporting person.                                                   

(4)   Includes 79,800 shares of Class A common stock subject to options which   
are exercisable within 60 days of December 15, 1999.                

(5)   Includes 22,800 shares of Class A common stock subject to options which   
are exercisable within 60 days of December 15, 1999.                

(6)   Includes 29,800 shares of Class A common stock subject to options which   
are exercisable within 60 days of December 15, 1999.                

(7)   Includes 1,000 shares of Class A common stock beneficially owned by Mr.   
Beeby's wife.                                                       

(8)   Includes 17,500 shares of Class A common stock subject to options which   
are exercisable within 60 days of December 15, 1999.                

(9)   Includes 5,558,163 shares of Class B common stock beneficially owned by   
True North and its wholly-owned subsidiaries. Mr. Elliman, who is a 
      director of True North Communications Inc., disclaims beneficial ownership
of such shares.                                                     

(10)  Includes 17,500 shares of Class A common stock subject to options which   
are exercisable within 60 days of December 15, 1999.                

(11)  Includes 14,164 shares of Class A common stock subject to options which   
are exercisable within 60 days of December 15, 1999.                

(12)  Includes 5,558,163 shares of Class B common stock beneficially owned by   
True North and its wholly-owned subsidiaries. Mr. Seeley, who is a  
director, Vice Chairman and Chief Financial Officer of True North   
Communications Inc., disclaims beneficial ownership of such shares. 

(13) Includes 17,500 shares of Class A common stock subject to options which are
exercisable within 60 days of December 15, 1999.                      

(14) Includes an aggregate of 176,264 shares of Class A common stock subject to 
    options held by directors and executive officers of Modem Media, which are
exercisable within 60 days of December 15, 1999.                      

(15) The address of each of the individuals listed is c/o Modem Media . Poppe   
Tyson, Inc., 230 East Avenue, Norwalk, Connecticut 06855.             

7 


DEF 14C10th Page of 26TOC1stPreviousNext↓BottomJust 10th

MANAGEMENT

Director Compensation                                                           

 Modem Media directors who are not also employees of Modem Media, or employees
or directors of True North, receive options to acquire 17,500 shares of Class A 
common stock when they join the Board of Directors. In addition, such outside   
directors receive options on 5,000 shares of Class A common stock for each year 
of service and $1,000 for each meeting they attend. Directors who are also      
employees of Modem Media, or employees or directors of True North, do not       
receive any additional compensation for serving on the Board of Directors.      

Committees of the Board of Directors                                            

Modem Media has established an Audit Committee composed of two directors,   
which is required to maintain Modem Media's listing on the Nasdaq National      
Market. No member of the Audit Committee is an employee of Modem Media or True  
North or a director of True North. The Audit Committee reports to the Board of  
Directors regarding the appointment of the independent public accountants of    
Modem Media, the scope and fees of prospective annual audits and the results    
thereof, compliance with Modem Media's accounting and financial policies and    
management's procedures and policies relative to the adequacy of Modem Media's  
internal accounting controls.                                                   

Compensation Committee Interlocks and Insider Participation                     

The Board of Directors has established a Compensation Committee comprised of
independent directors that makes determinations regarding the compensation of   
executive officers of Modem Media. Before the Board of Directors established the
Committee, the compensation of executive officers of Modem Media was determined 
by directors of Modem Media who were not officers of Modem Media. No            
interlocking relationship exists between Modem Media's Board of Directors and   
the Board of Directors or Compensation Committee of any other company, nor has  
any such interlocking relationship existed in the past.                         

Limitation of Liability and Indemnification Matters                             

Modem Media's Certificate of Incorporation limits the liability of directors
to the maximum extent permitted by Delaware law. The Delaware General           
Corporation Law provides that a corporation's certificate of incorporation may  
contain a provision eliminating or limiting the personal liability of a director
for monetary damages for breach of his or her fiduciary duties as a director,   
except for liability for:                                                       

.   any breach of the duty of loyalty to the corporation or its stockholders; 

 .   acts or omissions not in good faith or which involve intentional misconduct
or a knowing violation of law;                                          

 .   unlawful payments of dividends or unlawful stock repurchases or redemptions
as provided in Section 174 of the Delaware General Corporation Law; or  

.   any transaction from which the director derives an improper personal      
benefit.                                                                

Modem Media's Bylaws provide that Modem Media shall indemnify its directors 
and officers and may indemnify its employees and agents to the fullest extent   
permitted by Delaware law.                                                      

  Modem Media has entered into agreements to indemnify some of its directors and
officers in addition to the indemnification provided for in its Certificate of  
Incorporation and Bylaws. Under these agreements, Modem Media is obligated to   
indemnify its directors and officers for expenses, attorneys' fees, judgments,  
fines and settlement amounts incurred by any such person in any action or       
proceeding arising out of such person's services as a director or officer of    
Modem Media, any subsidiary of Modem Media or any other company or enterprise to
which the person provides services at the request of Modem Media. Modem Media   
believes that these provisions and agreements are necessary to attract and      
retain qualified individuals to serve as directors and officers. Insofar as     

8 


DEF 14C11th Page of 26TOC1stPreviousNext↓BottomJust 11th

indemnification for liabilities arising under the Securities Act may be         
permitted to directors, officer or persons controlling Modem Media pursuant to  
the foregoing provisions, Modem Media has been informed that in the opinion of  
the Commission such indemnification is against public policy as expressed in the
Securities Act and is therefore unenforceable.                                  

At present, there is no pending litigation or proceeding involving any      
director, officer, employee or agent of Modem Media where indemnification will  
be required or permitted. Modem Media is not aware of any threatened litigation 
or proceeding that might result in a claim for such indemnification.            

Executive Compensation and Employment Agreements                                

The following table sets forth information concerning the compensation      
received for each of the last two years for services rendered to Modem Media by 
its current Chief Executive Officer and each of the other most highly-          
compensated executive officers of Modem Media during the year ended December 31,
1999 whose total compensation in fiscal 1999 equaled or exceeded $100,000:      

SUMMARY COMPENSATION TABLE  

                                                        [Enlarge/Download Table]

                                                                                                          Long-Term  
                                                                                                        Compensation 
                                                               Annual Compensation                         Awards    
                                                   --------------------------------------------      ----------------
                                                                                                         Securities  
                                                                                                        Underlying   
Name and Principal Position                            Year          Salary            Bonus               Options   
---------------------------                        -----------  ---------------   -------------      ----------------
                                                                                                                     
Gerald M. O'Connell                                      1999         $300,000         $150,000                    --
 Chief Executive Officer..........................       1998         $300,000         $ 90,000               142,500

Robert C. Allen, II                                      1999         $300,000         $150,000                    --
 President........................................       1998         $300,000         $ 90,000               142,500

Steven C. Roberts                                        1999         $184,406         $120,000               100,000
 Chief Financial Officer..........................       1998         $175,000         $ 85,000                60,454

Sloane Levy(1)                                           1999         $106,240         $ 40,000                30,000
 Vice President and General Counsel...............       1998               --               --                    --

William Zierolf(2)                                       1999         $ 41,026         $ 66,410 (3)           250,000
 Senior Vice President, Corporate Development.....       1998               --               --                    --

(1)  Ms. Levy commenced employment with Modem Media as General Counsel in May,  
1999.                                                                 
(2)  Mr. Zierolf commenced employment with Modem Media as Senior Vice President,
Corporate Development in October, 1999.                               
(3)  The amount shown includes a signing bonus of $50,000 paid to Mr. Zierolf   
upon his employment by Modem Media.                                   

9 


DEF 14C12th Page of 26TOC1stPreviousNext↓BottomJust 12th

The following table sets forth information as to options granted to the     
executive officers during the fiscal year ended December 31, 1999.              

OPTION/SAR GRANTS IN FISCAL 1999  

                                                        [Enlarge/Download Table]


                                                  Percent                                                          
                                    Number of      Total                                  Potential Realizable     
                                   Securities    Options/                                   Value at Assumed       
                                   Underlying      SARs                                   Annual Rate of Stock     
                                    Options/    Granted to                              Appreciation for Option    
                                      SARs       Employees    Exercise                           Term(3)           
                                   Granted(1)    in Fiscal   Price Per   Expiration  ------------------------------
Name                                   (#)         Year      Share(2)       Date         5%                 10%    
----                               -----------  -----------  ----------  ----------  ----------         -----------
                                                                                                                   
Gerald M. O'Connell...............         --         0.00%         --           --          --                  --
Robert C. Allen, II...............         --         0.00%         --           --          --                  --
Steven C. Roberts.................    100,000         7.03%     $19.56      7/28/09  $1,230,275         $ 3,117,759
Sloane Levy.......................     10,000         0.70%     $26.75      5/17/09  $  168,229         $   426,326
                                       20,000         1.41%     $59.63      12/6/09  $  749,957         $ 1,900,538
William Zierolf...................    250,000        17.57%     $42.81     10/18/09  $6,730,745         $17,057,029

----------                                                                      
(1)  Except as indicated below, the options vest as to one-third of the         
   underlying common stock on the first anniversary of the date of grant and
   as to an additional one-third on each anniversary thereafter. With regard
     to 10,000 of the options granted to Ms. Levy, the options vest as to 20% of
  the underlying common stock on the date of grant and as to an additional
20% on each anniversary of the grant date thereafter. With regard to  
   150,000 of the options granted to Mr. Zierolf, the options vest as to all
of the underlying common stock upon the sixth anniversary of the grant
date, subject to acceleration upon attainment of certain performance  
targets.                                                              

(2)  Options were granted at an exercise price equal to 100% of the fair market 
value of Modem Media's Class A common stock on the date of grant, as  
determined by the Board of Directors.                                 

(3)  This column shows the hypothetical gains or option spreads of the options  
     granted based on assumed annual compound stock appreciation rates of 5% and
10% over the full ten-year term of the options. The assumed rates of  
appreciation are mandated by the rules of the Commission and do not   
represent Modem Media's estimate or projection of future common stock 
prices.                                                               

10


DEF 14C13th Page of 26TOC1stPreviousNext↓BottomJust 13th

  The following table sets forth information with respect to unexercised options
held by the executive officers as of December 31, 1999.                         

AGGREGATE STOCK OPTION/SAR EXERCISES IN FISCAL 1999 

AND FISCAL YEAR-END VALUES  

                                                        [Enlarge/Download Table]

                                                                     Number of Securities                                 
                                      Shares                        Underlying Unexercised        Value of Unexercised    
                                     Acquired on      Value              Options/SARs           In-the-Money Options/SARs 
                                     Exercise (#)   Realized ($)       December 31, 1999         at December 31, 1999 (1) 
                                    -------------  -------------  ---------------------------  ---------------------------
Name                                                              Exercisable   Unexercisable  Exercisable   Unexercisable
-----                                                             ------------  -------------  ------------  -------------
                                                                                                                          
Gerald M. O'Connell................           --             --        79,800        100,700     4,722,051      5,965,972 
Robert C. Allen, II................       50,000      2,912,472        29,800        100,700     1,767,885      5,965,972 
Steven C. Roberts..................       29,449      1,701,053         9,500        146,119       563,588      7,807,922 
Sloane Levy........................        2,000         85,500            --         28,000           --         564,000 
William Zierolf....................           --             --            --        250,000           --       6,891,250 

----------                                                                      
(1)  Calculated by determining the difference between the exercise price and the
deemed fair market value of the securities underlying the options at  
December 31, 1999.                                                    

In December 1996, Modem Media entered into five-year employment agreements  
with each of Messrs. O'Connell and Allen providing for an initial annual base   
salary of $300,000 each, subject to increases at the discretion of Modem Media's
Board of Directors. Messrs. O'Connell and Allen currently receive base salaries 
of $300,000 each. Pursuant to the employment agreements, if Modem Media         
terminates any executive's employment without cause, the executive is entitled  
to receive severance benefits equal to salary plus profit sharing for a period  
equal to the lesser of three years after such termination or the time remaining 
in the initial term of employment. In addition, each of Messrs. O'Connell and   
Allen has agreed to certain confidentiality, noncompetition and nonsolicitation 
provisions.                                                                     

In December 1996, Modem Media entered into an employment agreement with Mr. 
Roberts providing for an initial annual base salary of $150,000. Mr. Roberts    
currently receives a base salary of $200,000. Pursuant to the employment        
agreement, if Modem Media (or a successor) terminates Mr. Roberts' employment   
without cause, he is entitled to receive severance benefits equal to one year's 
salary plus any applicable bonuses. Upon a change of control of Modem Media, the
vesting of Mr. Roberts' stock options outstanding on December 15, 1999 will be  
accelerated by one year. If Mr. Roberts' employment is terminated without cause 
or for good reason within 18 months following a change of control, the vesting  
of these options will be subject to acceleration by an additional one year      
period. In addition, Mr. Roberts has agreed to certain confidentiality,         
noncompetition and nonsolicitation provisions.                                  

 In April 1999, Modem Media entered into an employment agreement with Ms. Levy
providing for an initial base salary of $170,000. Pursuant to the employment    
agreement, if Modem Media terminates Ms. Levy's employment without cause, she is
entitled to receive severance benefits equal to one year of base salary plus any
other payments to which she may be entitled to at that time. Ms. Levy has also  
agreed to certain confidentiality and nonsolicitation provisions.               

In October 1999, Modem Media entered into an employment agreement with Mr.  
Zierolf providing for an initial base salary of $200,000 and a one-time signing 
bonus of $50,000. Pursuant to the employment agreement, if Mr. Zierolf's        
employment is terminated without cause within 18 months following a change of   
control of Modem Media, the vesting of options granted to him will be           
accelerated by one year. Mr. Zierolf has also agreed to certain confidentiality 
and nonsolicitation provisions.                                                 

11


DEF 14C14th Page of 26TOC1stPreviousNext↓BottomJust 14th

Stock Plans                                                                     

1997 Stock Option Plan                                                      

Modem Media has established a stock option plan pursuant to which a total of
3,040,000 shares of Class A common stock have been reserved for issuance to     
provide additional incentive to its employees, officers, directors and          
consultants. Pursuant to the stock option plan, Modem Media may grant stock     
options and stock purchase rights to Modem Media's employees, officers,         
directors and consultants. The Board of Directors, or a committee to whom the   
Board of Directors has delegated authority (the "Plan Administrator"), selects  
the individuals to whom options and stock purchase rights are granted,          
interprets and adopts rules for the operation of the stock option plan and      
specifies the vesting, exercise price and other terms of options and stock      
purchase rights. As of December 15, 1999, options to purchase an aggregate of   
3,289,629 shares of Class A common stock had been granted, at a weighted average
exercise price of $20.68 per share. The number of options granted exceeding the 
number reserved for issuance consist of options granted but subsequently        
forfeited and returned to the Company pursuant to the Plan. In connection with  
the removal of the non-strategic operations originally contributed to Modem     
Media, True North has agreed to satisfy up to an aggregate of 289,516 options   
held by employees of True North and its affiliates, including Poppe Tyson, Inc. 
Accordingly, upon exercise of such options, the exercise price will be paid to  
True North and True North will surrender an equivalent number of shares of      
common stock to Modem Media.                                                    

The maximum term of an incentive stock option granted under the Plan is     
generally limited to ten years. If an optionee terminates his or her service    
with Modem Media, the optionee generally may exercise only those options vested 
as of the date of termination of service. Unless otherwise specified in the     
option agreement, the optionee must effect such exercise within three months of 
termination of service for any reason other than death or disability, and within
one year after termination due to death or disability. The exercise price of    
incentive stock options granted under the stock option plan must be at least    
equal to the fair market value of the Class A common stock of Modem Media on the
date of grant. Payment of the exercise price may be made by such methods as     
determined by the Plan Administrator and may include cash, check, a promissory  
note or shares of Modem Media's Class A common stock valued at the fair market  
value on the date of exercise.                                                  

Terms of any stock purchase rights granted under the stock option plan shall
be determined by the Plan Administrator at the time such rights are issued. Upon
the termination of a purchaser's service with Modem Media, Modem Media shall    
have an option to repurchase his or her shares at the original price paid by the
purchaser.                                                                      

In the event Modem Media is acquired or merges with another entity or       
transfers all or substantially all of its assets, then each outstanding option  
and stock purchase right shall automatically vest and become fully exercisable  
unless the successor entity assumes such option or stock purchase right or      
replaces it with a comparable option or right.                                  

Modem Media Advertising Limited Partnership 1996 Option Plan                

Modem Media Advertising Limited Partnership (the "Limited Partnership")     
established an option plan pursuant to which units (the "Units") representing   
assignments of beneficial ownership of the Limited Partnership were reserved for
issuance to provide additional incentives to its key employees, consultants,    
officers and directors. The Limited Partnership ceased to have its own separate 
existence prior to Modem Media's initial public offering in February 1999 and   
the terms and the conditions of the option plan were assumed by Modem Media.    
Pursuant to the terms of the option plan, Units acquired under the option plan  
were converted into shares of Class A common stock. As of December 15, 1999,    
options to purchase an aggregate of 345,246 shares of Class A common stock had  
been granted, at a weighted average of exercise price of $0.64. As of December  
15, 1999, all available options had been granted under the option plan and there
will be no further grants under this option plan. Upon the date of grant, each  
option was fully vested. The plan is administered by the Board of Directors and 
the Compensation Committee of the Board. The Board of Directors and the         
Compensation Committee selects the individuals to whom                          

12


DEF 14C15th Page of 26TOC1stPreviousNext↓BottomJust 15th

options are granted, sets the terms and conditions of the option (including the 
terms and conditions of the exercise price) and interprets the provisions of the
option plan.                                                                    

 The maximum term of an option granted under the option plan is ten years. For
the ninety-day period following an option holder's termination of employment,   
Modem Media shall have the right to repurchase all options held by the option   
holder at a price equal to the fair market value of the options as of the date  
of notice of repurchase. In the event that Modem Media is acquired or merges    
with another entity or transfers all or substantially all of its assets (other  
than to Modem Media), each option shall entitle the holder of the option to     
purchase shares of the acquiring or successor company at not less than the      
excess of the fair market value of the shares purchasable pursuant to the       
options over the exercise price of the option.                                  

13


DEF 14C16th Page of 26TOC1stPreviousNext↓BottomJust 16th

                                                                         ANNEX I

MODEM MEDIA.POPPE TYSON, INC. 

1999 STOCK INCENTIVE PLAN 

Section 1. Establishment                                                        

Modem Media . Poppe Tyson, Inc., a Delaware corporation ("MMPT") hereby     
establishes the Modem Media . Poppe Tyson, Inc. 1999 Stock Incentive Plan (the  
"Plan").                                                                        

Section 2. Purpose                                                              

The purpose of this Stock Incentive Plan is to promote the interests of MMPT
and its shareholders by (a) providing an attractive compensation vehicle to     
attract and retain the best available personnel and (b) providing additional    
incentives to Employees, Directors and Consultants to promote the success of    
MMPT's business.                                                                

Section 3. Definitions                                                          

(a)  "Award" shall mean a grant of Options, Stock Appreciation Rights,      
   Restricted Stock, Merit Award, Performance Award, distributions under
     other compensation programs pursuant to Section 13 or other Stock Based
Award made under the Plan.                                        

(b)  "Board" shall mean the Board of Directors of MMPT.                     

(c)  "Cause" shall mean (A) misconduct in the performance of duties with the
     Company, (including violation of MMPT's policies or agreements relating
   to noncompetition or confidentiality); (B) failure (other than due to
Disability) to substantially perform the duties of one's job; (C) 
engaging in illegal conduct (other than any misdemeanor, traffic  
    violation or similar misconduct) in connection with the performance of
     duties for the Company; or (D) commission of a felony. In the case of a
      termination for "cause" the determination of the Committee as to whether
"cause" exists shall be final and binding.                        

(d)  "Change in Control" shall mean the occurrence of any of the following  
    events, (i) the consummation of a merger or consolidation of MMPT with
     any other corporation, other than a merger or consolidation which would
   result in the voting securities of MMPT outstanding immediately prior
    thereto continuing to represent (either by remaining outstanding or by
      being converted into voting securities of the surviving entity) at least
     fifty percent (50%) of the total voting power represented by the voting
       securities of MMPT or such surviving entity outstanding immediately after
such merger or consolidation (ii) the consummation of the sale or 
       disposition by NEMPT of all or substantially all of the MMPT's assets, or
(iii) any person (as such term is used in Sections 13(d) of the   
       Securities Exchange Act of 1934, as amended) becomes the beneficial owner
   (as defined in Rule l3d-3 under said Act), directly or indirectly, of
      securities of MMPT representing fifty percent (50%) or more of the total
   voting power represented by MMPT's then outstanding voting securities
       (excluding any beneficial owner, as of the date of the Effective Date, of
      at least 50% of the total voting power represented by MMPT's outstanding
voting securities).                                               

(e)  "Code" means the Internal Revenue Code of 1986, as amended.            

  (f)  "Committee" shall mean the Board or a committee of the Board comprised of
at least two or more outside directors (within the meaning of Code
    Section 162(m)(4)(C)) all of whom are "non-employee directors" (within
the meaning of Rule 16b-3 promulgated under the Exchange Act).    

I-1 


DEF 14C17th Page of 26TOC1stPreviousNext↓BottomJust 17th

(g)  "Common Stock" means the common stock of MMPT.                         

(h)  "Company" shall mean Modem Media . Poppe Tyson, Inc., a Delaware       
corporation and its Subsidiaries.                                 

(i)  "Consultant" shall mean any person who is engaged by the Company to    
render consulting or advisory services to such entity.            

(j)  "Director" shall mean a member of the Board.                           

(k)  "Disability" shall mean total and permanent disability as defined in   
Section 22(e)(3) of the Code.                                     

(l)  "Employee" shall mean any person, including Officers and Directors,    
  employed by the Company. A Service Provider shall not cease to be an
       Employee in the case of (i) any leave of absence approved by MMPT or (ii)
     transfers between locations of MMPT or between MMPT and any Subsidiary,
or any successor. Neither service as a Director nor payment of a  
      Director's fee by MMPT shall be sufficient to constitute "employment" by
the Company.                                                      

(m)  "Exchange Act" shall mean the Securities Exchange Act of 1934, as      
amended.                                                          

  (n)  "Fair Market Value" means as of any date, the closing price of a share of
      Common Stock on the Nasdaq Stock Market on the applicable valuation date
     (or, if the Common Stock is not then traded on the Nasdaq Stock Market,
      the closing price reported on the principal market (as determined by the
     Committee)) or, if no trade of the Common Stock shall have been made on
       that day, the next preceding day on which there was a trade of the Common
    Stock; provided, however, that if the Common Stock has not been traded
      for ten trading days or if there ceases to be a principal market for the
 Common Stock, the "Fair Market Value" of such Common Stock shall be
  determined by the Committee in its reasonable discretion and in good
     faith, and in the case of an Incentive Stock Option, in accordance with
Section 422 of the Code.                                          

  (o)  "Incentive Stock Option" shall mean an Option meeting the requirements of
Section 422 of the Code.                                          

(p)  "Merit Awards" shall mean Common Stock Awarded pursuant to Section 11. 

(q)  "MMPT" shall mean Modem Media . Poppe Tyson, Inc., a Delaware          
corporation.                                                      

(r)  "Nonqualified Stock Option" shall mean an Option which is not an       
Incentive Stock Option.                                           

  (s)  "Option" shall mean an Option to purchase shares of Common Stock pursuant
to the provisions of this Plan.                                   

  (t)  "Option Price" shall mean the purchase price of one share of Common Stock
subject to an Option.                                             

(u)  "Other Stock Based Awards" shall mean an award of Common Stock or an   
    award that is valued in whole or in part by reference to, or otherwise
       based on, the Fair Market Value of Common Stock which is made as provided
in Section 14.                                                    

 (v)  "Participant" shall mean a Service Provider who has been selected by the
Committee to receive an Award under this Plan.                    

 (w)  "Performance Award" shall mean those awards made pursuant to Section 12.

(x)  "Performance Goals" shall mean such targets or goals established in-   
      writing by the Committee from time to time. With respect to Participants
     subject to Section 162(m) of the Code, Performance Goals shall be based
  on any one of the following: return on equity, return on investment,
    shareholder return, current ratio, firm value, long-term debt to total
capital ratio, net working capital, operating cash flow, costs,   
       price/book ratio, return on assets, return on capital employed, revenues,
stock price, total debt-total capital                             

I-2 


DEF 14C18th Page of 26TOC1stPreviousNext↓BottomJust 18th

      ratio, employee recruitment, completions of acquisitions, joint ventures
       or other alliances, new business development, expansion/ establishment of
   new offices, increased utilization, creation of work flow systems and
patent creation.                                                  

  (y)  "Performance Period" shall mean the period designated by the Committee in
its discretion, during which Performance Goals shall be measured. 

(z)  "Plan" shall mean this Modem Media . Poppe Tyson, Inc. 1999 Stock      
Incentive Plan, as amended from time to time.                     

(aa) "Restricted Period" shall mean the period designated by the Committee  
   during which Restricted Stock is subject to restrictions on Transfer.

 (bb) "Restricted Stock" shall mean shares of Common Stock that are subject to
restrictions as provided in Section 10.                           

  (cc) "Retirement" shall mean termination of employment from the Company (other
     than due to death, Disability or termination for Cause) on or after the
 date the Participant reaches age 55; provided, that Participant has
completed at least five (5) years of service with the Company.    

(dd) "Service Provider" shall mean an Employee, Director or Consultant.     

(ee) "Stock Appreciation Right" shall mean those rights described in Section
9.                                                                

(ff) "Subsidiary" shall mean (i) any entity that, directly or indirectly, is
   controlled by MMPT or (ii) any entity in which MMPT has a significant
     equity interest, in either case as determined by the Board of directors
or, if so authorized by the Board, the Committee.                 

(gg) "Transfer" shall mean the gift, sale, assignment, transfer, pledge     
      hypothecation or other disposition (whether for or without consideration
      and whether voluntary, involuntary or by operation of law) of any shares
of Common Stock or any interest therein.                          

Section 4. Administration                                                       

The Plan shall be administered by the Committee which shall have full       
authority to administer the Plan, including, without limitation, the authority  
and the discretion to interpret and construe any provision of the Plan, to adopt
such rules and regulations for administering the Plan as it may deem necessary, 
to determine the terms of any award, and to perform all other acts relating to  
the Plan, including the delegation of such administrative responsibilities as it
deems to be reasonable and proper. Decisions of the Committee shall be final and
binding on all parties. No members of the Committee shall be liable to any      
employee or Participant for any action, omission or determination relating to   
the Plan.                                                                       

Section 5. Shares Available                                                     

  Shares of Common Stock available under the Plan may be authorized and unissued
shares of Common Stock or authorized and issued shares of Common Stock. The     
maximum number of shares of Common Stock available for Awards under this Plan   
shall be 1,500,000 shares, reduced by the aggregate number of shares which are  
issued upon Award or that become subject to an outstanding Award. The maximum   
number of shares of Common Stock that may be awarded to any Participant during  
the term hereof under this Plan in the aggregate shall be 750,000 shares. To the
extent that shares of Common Stock related to outstanding Awards are not issued 
either because such Awards are forfeited or terminated, these shares shall again
become immediately                                                              

I-3 


DEF 14C19th Page of 26TOC1stPreviousNext↓BottomJust 19th

available for Awards. Any Awards granted in assumption of, or in substitution   
for, outstanding awards previously granted by a company acquired by the Company,
or with which MMPT or a Subsidiary combines, shall not be counted against the   
shares of Common Stock available for Awards under the Plan.                     

Section 6. Effective Date                                                       

This Plan shall be effective on December 17, 1999, (the "Effective Date")   
subject to the approval of the Plan by a majority of the holders of the shares  
of MMPT.                                                                        

Section 7. Eligibility                                                          

Awards may be granted to any Service Provider, in the sole discretion of the
Committee.                                                                      

Section 8. Stock Options                                                        

(a) Option Grant.  Subject to the terms of this Section 8, the Committee may
grant Nonqualified Stock Options to any Service Provider.  Incentive Stock      
Options may be granted only to Employees.  Each Option granted under the Plan   
shall be evidenced by an agreement or notice of grant that designates each      
Option as an Incentive Stock Option or a Nonqualified Stock Option and contains 
such terms and conditions as the Committee, in its sole discretion exercised in 
accordance with the terms of the Plan, determines.                              

(b) Option Price.  The Option Price shall be determined by the Committee but
in the case of an Incentive Stock Option shall be no less than the Fair Market  
Value of a share of Common Stock on the date of grant.                          

  (c) Term of Option.  Options granted under the Plan shall expire no later than
ten (10) years from the date of grant or such earlier date specified by the     
Committee.  Notwithstanding the preceding sentence, the Committee may, in the   
case of certain Nonqualified Stock Options granted outside of the United States,
extend the term of an Option beyond ten (10) years from the date of grant.      

(d) Exercisability.  The Committee shall determine the dates after which    
Options may be exercised in whole or in part; provided, however, that no Option 
shall be exercisable after the expiration of the term of such Option. Subject to
the preceding sentence, the Committee may amend an Option to accelerate the date
after which such Option may be exercised in whole or in part.  An Option which  
has not been exercised on or prior to the date it expires shall be canceled.    

(e) Incentive Stock Options.  Notwithstanding anything in Sections 8(a)     
through 8(d) to the contrary, no Incentive Stock Option shall be granted to any 
Employee who, at the time the option is granted owns (directly or indirectly    
within the meaning of Section 424(d) of the Code) more than ten percent of the  
total combined voting power of all classes of stock-of MMPT, any Subsidiary or  
Parent unless (i) the Option Price under such Option is at least 110% of the    
Fair Market Value of a share of Common Stock on the date of grant, and (ii) the 
Option expires no later than the day preceding the fifth anniversary of the date
of grant.                                                                       

(f) Manner of Exercise and Payment.  A Participant shall exercise an Option,
in whole or in part, by providing notice of exercise in accordance with the     
method prescribed by the Committee and paying the Option Price for each share of
Common Stock to be purchased under the Option. Payment of the Option Price shall
be made:                                                                        

  (i)  in cash or by certified check, bank draft or money order payable to
 the order of Modem Media. Poppe Tyson, Inc. (or other equivalent method
     acceptable to the Committee) equal to the Option Price for the shares to be
exercised, payable in such currency as the Committee determines;      

 (ii) through the delivery of Common Stock with an aggregate Fair Market
   Value on the date of exercise equal to the Option Price for the shares to
be purchased;                                                         

I-4 


DEF 14C20th Page of 26TOC1stPreviousNext↓BottomJust 20th

    (iii)  through the withholding of Common Stock issuable upon exercise with
    an aggregate Fair Market Value equal to the Option Price for the shares to
be purchased; and                                                     

(iv) by any combination of the above methods of payment;              

provided, however, that the Company shall not be obligated to purchase or accept
the surrender in payment of any shares of Common Stock if any such action would 
be prohibited by applicable law or if the Committee determines that such action 
is not in the best interests of the Company. The Committee shall determine the  
method for tendering Common Stock and may impose such limitations and           
prohibitions on the use of Common Stock to exercise an Option as it deems       
appropriate.                                                                    

(g) Former Incentive Stock Option Holders' Notification Obligation.  If a   
Participant disposes of Common Stock acquired upon the exercise of an Incentive 
Stock Option either (i) within two years after the date of grant of such        
Incentive Stock Option, or (ii) within one year after the Common Stock is       
transferred to the Participant, the Participant shall notify the General Counsel
of MMPT of such disposition and of the amount realized upon such disposition.   

Section 9. Stock Appreciation Rights.                                           

(a) Stock Appreciation Right Grant.  Subject to the terms of this Section 9,
the Committee may grant a Stock Appreciation Right that is (i) independent of an
Option, or (ii) granted in conjunction with an Option (or portion thereof).  A  
Stock Appreciation Right granted in conjunction with an Option may be granted at
the time the related Option is granted or at any time prior to the exercise or  
cancellation of the related Option.                                             

(b) Grant Price.  The "Grant Price" of a Stock Appreciation Right shall be: 
(i) in the case of a Stock Appreciation Right that is granted independent of an 
Option, as determined by the Committee in its sole discretion; or (ii) in the   
case of Stock Appreciation Right granted in conjunction with an Option, equal to
the Option Price.                                                               

  (c) Term of Stock Appreciation Right.  Stock Appreciation Rights granted under
the Plan shall expire no later than ten (10) years from the date of grant or    
such earlier date specified by the Committee; provided, however, that a Stock   
Appreciation Right granted in conjunction with an Option shall expire at the    
same time the Option expires.                                                   

  (d) Exercisability.  The Committee shall determine the dates after which Stock
Appreciation Rights may be exercised in whole or in part; provided, however,    
that no Stock Appreciation Right shall be exercisable prior to the completion of
the approval features set forth in Section 6 or after the expiration of the term
of such Stock Appreciation Right. Subject to the preceding sentence, the        
Committee may amend a Stock Appreciation Right to accelerate the date after     
which such Stock Appreciation Right may be exercised in whole or in part. A     
Stock Appreciation Right that has not been exercised on or prior to the date it 
expires shall be canceled. A Stock Appreciation Right that is exercised in      
conjunction with an Option (or portion thereof) shall not be exercised unless   
such Option (or portion thereof) is otherwise exercisable, and such a Stock     
Appreciation Right shall be canceled to the extent the Option to which it       
relates has been exercised, has expired, or been terminated or canceled.        

 (e) Exercise of Stock Appreciation Right.  A Participant may exercise a Stock
Appreciation Right, in whole or in part, by providing notice of exercise in     
accordance with the method prescribed by the Committee. Upon the exercise of a  
Stock Appreciation Right, the Participant shall be entitled to receive from the 
Company with respect to each share of Common Stock to which such Stock          
Appreciation Right is exercised an amount in cash or Common Stock equal to the  
excess of (i) the Fair Market Value of a share of Common Stock on the date of   
exercise over (ii) the Grant Price of the Stock Appreciation Right. Upon        
exercise, the Company shall pay such amount in cash and/or Common Stock at the  
discretion of the Committee.  The number of shares of Common Stock, if any,     
issued as a result of the exercise of a Stock Appreciation Right shall be based 
on the Fair Market Value of such shares of Common Stock on the date of exercise.
Upon the exercise of a Stock Appreciation Right (or portion thereof),           

I-5 


DEF 14C21st Page of 26TOC1stPreviousNext↓BottomJust 21st

granted in conjunction with an Option (or portion thereof), the Option (or      
portion thereof) to which such Stock Appreciation Right relates shall be deemed 
in the case of a cash payment to have been canceled and in the case of a payment
in Common Stock to have been exercised.                                         

Section 10. Restricted Stock.                                                   

(a) Restricted Stock Grant.  Subject to the terms of this Section 10, the   
Committee may grant Restricted Stock, the restrictions on which lapse In        
accordance with the terms specified by the Committee, to selected Service       
Providers for such reasons and in such amounts as the Committee in its sole     
discretion, may determine.  The Committee may amend a Restricted Stock Award to 
accelerate the date on which restrictions on all or part of such Award will     
lapse.  As a condition to any Award of Restricted Stock, the Committee may      
require a Service Provider to pay to the Company a non-refundable amount equal  
to, or in excess of, the par value of the shares of Restricted Stock awarded.   

(b) Restrictions.  During the Restricted Period, a Participant may not      
Transfer any shares of Restricted Stock except, consistent with Section 17(b),  
as provided in the agreement or award under which the Restricted Stock is       
granted.                                                                        

  (c) No Other Restrictions.  Except as otherwise provided in this Section 10 or
in an agreement or award under which Restricted Stock is granted, Participants  
shall enjoy all other rights of ownership associated with the Restricted Stock, 
including, without limitation, the right to vote such shares and to receive     
dividends on these shares.                                                      

(d) Legend.  Each certificate of Common Stock issued in connection with a   
Restricted Stock award under the Plan shall be registered in the name of the    
Participant to whom the Restricted Stock was awarded, deposited with MMPT       
together with a stock power endorsed in blank, and bear the following or a      
substantially similar legend:                                                   

THE SECURITIES REPRESENTED BY THIS CERTIFICATE MAY NOT BE GIVEN, SOLD,      
ASSIGNED, TRANSFERRED, PLEDGED OR OTHERWISE DISPOSED OF (WHETHER FOR OR WITHOUT 
CONSIDERATION, AND WHETHER VOLUNTARILY, INVOLUNTARILY OR BY OPERATION OF LAW)   
UNLESS SUCH GIFT, SALE, ASSIGNMENT, TRANSFER, OR OTHER DISPOSITION COMPLIES WITH
THE MODEM MEDIA . POPPE TYSON, INC. 1999 STOCK INCENTIVE PLAN AND THE AGREEMENT 
OR AWARD UNDER WHICH THE SECURITIES WERE ISSUED TO THE PARTICIPANT.             

  (e) Revised Certificates.  When the restrictions to which the Restricted Stock
is subject lapse or are otherwise satisfied MMPT shall deliver to the           
Participant holding the Restricted Stock a certificate or certificates of Common
Stock without the legend referred to in Section 10(d), for the number of shares 
of Restricted Stock pursuant to which all restrictions have lapsed or been      
satisfied.                                                                      

Section 11. Merit Awards.                                                       

The Committee may from time to time make an Award of Common Stock under the 
Plan to selected Service Providers for such reasons and in such amounts as the  
Committee, in its sole discretion, may determine. As a condition to any such    
Merit Award, the Committee may require a Participant to pay the Company an      
amount equal to, or in excess of, the par value of the shares of Common Stock   
awarded.                                                                        

Section 12. Performance Awards.                                                 

(a) Performance Awards.  The Committee may from time to time make an Award  
(which may be a Restricted Stock Award, Merit Award or Other Stock Based Award),
the receipt of which, or the vesting of which, depends upon the attainment of   
certain Performance Goals within a stated Performance Period. There may be more 
than one Performance Period in existence at any one time, and the duration of   
the Performance Periods may differ from each other. No Performance Award may be 
paid prior to the date the Plan is approved by MMPT's shareholders as provided  
in Section 6.                                                                   

I-6 


DEF 14C22nd Page of 26TOC1stPreviousNext↓BottomJust 22nd

(b) Granting Performance Awards.  Subject to the terms of this Plan, the    
Committee shall determine within the first 90 days of the Performance Period (or
if shorter, within the first quarter of such Performance Period) (i) the Service
Providers who shall be eligible to receive a Performance Award, and (ii) for    
each such Service Provider or group of Service Providers, the Performance Goal  
and the Award or range of Awards payable upon attainment of such Performance    
Goals (or a percentage of such Performance Goals).                              

(c) Revision of Awards or Goals.  The Committee's discretion to revise the  
Performance Goals and the Awards payable upon attainment of the Performance     
Goals shall be limited to reducing or eliminating the amount of an Award        
otherwise payable upon attainment of the Performance Goals.  The Committee may  
adjust Performance Goals and the Awards payable upon attainment of the          
Performance Goals during the Performance Period to reflect promotions, transfers
or other changes in an Employee's position; provided, however, that no such     
change shall be effective unless (i) attainment of such Performance Goals is not
substantially certain, (H) the changes made are either consistent with the      
Performance Goals and Awards established for other Employees in the same or     
similar position or approved by the Committee following such promotion,         
transfer, or other change in employment, and are made before the expiration of  
the first 90 days (or if shorter, the first quarter) of this short Performance  
Period, and (iii) the changes would not cause the Awards to be other than       
"performance-based compensation" within the meaning of Code Section             
162(m)(4)(C).                                                                   

(d) Determination of Award.  Unless the Agreement under which a Performance 
Award is made provides otherwise, (i) Performance Awards shall be determined    
within 90 days following the date attainment of Performance Goals can be        
measured and (ii) Participants shall receive their Performance Awards no later  
than 30 days after the Awards are determined; provided, however, no amounts     
shall be distributed as a result of a Performance Award prior to the time that  
the Committee certifies in writing that the Performance Goals applicable to each
such Award have been satisfied or prior to the date the approval features a set 
forth in Section 5 have been satisfied.                                         

Section 13. Other Compensation Programs.                                        

In the event a compensation program sponsored by the Company provides for a 
distribution to be made in Common Stock, the Committee may, in its discretion,  
treat such distributions as having been awarded under this Plan. The number of  
shares of Common Stock, if any, issued as a result of such a distribution shall 
be based on the Fair Market Value of such shares of Common Stock on the date    
prior to the date of distribution.                                              

Section 14. Other Stock Based Compensation.                                     

 The Committee may grant Other Stock Based Awards in such form as it shall, in
its sole discretion, determine, including without limitation, phantom shares of 
Common Stock and units representing shares of Common Stock. The Committee shall 
determine whether Other Stock Based Awards shall be settled in cash, Common     
Stock, or a combination of both.                                                

Section 15. Effect of Employment Termination on Awards.                         

 (a) Termination of Employment: General Rule.  Unless otherwise provided in an
agreement or award and except as otherwise provided in this Section 15, upon the
termination of employment of a Participant other than for Cause:                

    (i)   each Option, Stock Appreciation Right, and Other Stock Based Award
   that is exercisable shall be exercisable for the thirty (30) day period
following such termination, provided, that no such Award shall be   
     exercisable following the expiration of its term and all such Awards that
are not exercisable shall be forfeited and canceled;                

I-7 


DEF 14C23rd Page of 26TOC1stPreviousNext↓BottomJust 23rd

   (ii)   each share of Restricted Stock (and each Other Stock Based Award
    that is subject to restrictions), for which restrictions have not lapsed
     as of the date employment terminates shall be forfeited and canceled; and

(iii)  each Performance Award (and each Other Stock Based Award that
   requires attainment of Performance Goals) the award or vesting of which
      depends on the performance of the Company during a Performance Period that
     has not ended as of the date employment terminates shall be forfeited and
canceled.                                                           

  (b) Disability, Death or Retirement. Unless otherwise provided in an agreement
or award, if a Participant's employment terminates because of Disability, death,
or Retirement:                                                                  

    (i)   each Option, Restricted Stock Award, Stock Appreciation Right, and
  Other Stock Based Award shall become immediately exercisable and shall
    remain exercisable for the three year period following such termination,
      provided, that no such Award shall be exercisable following the expiration
of its term; and                                                    

  (ii)  to the extent measurable, the Participant, or in the case of the
   Participant's death, the Participant's beneficiary shall receive a pro-
      rata award following the Performance Period in respect of each Performance
     Award (and each other Other Stock Based Award that requires attainment of
Performance Goals) the award or vesting of which depends on the     
     performance of the Company during a Performance Period that has not ended
as of the date employment terminates which shall be determined by   
    multiplying the Award by a fraction, the numerator of which shall be the
      number of full and partial months elapsed in the Performance Period during
    which the Participant was an Employee and the denominator of which shall
be the number of full and partial months elapsed in the Performance 
Period.                                                             

  (c) Change in Control.  Unless otherwise provided in an agreement or award, if
within one year following a Change in Control, a Participant's employment is    
terminated involuntarily by the Company other than for Cause, Retirement, death 
or Disability, any Options, Stock Appreciation Rights or other Stock Based      
Compensation granted to such Participant shall immediately vest and any         
restrictions on restricted stock shall lift effective the date of such          
termination. Treatment of Performance Awards upon a Change in Control shall be  
determined by the Committee prior to such Change in Control.                    

(d) Termination of Employment for Cause.  Upon the termination of employment
of a Participant for Cause, all Awards which have not been exercised shall be   
forfeited unless otherwise determined by the Committee.  All other Awards which 
are not exercisable on the date employment terminates, which are restricted or  
for which the Participant has not satisfied the requirements, shall be forfeited
and canceled.                                                                   

Section 16. Amendment, Termination, Term.                                       

(a) Amendment; Termination. The Board may at any time terminate the Plan or 
make such amendments thereof as it shall deem advisable and in the best         
interests of the Company; provided, however, that no such amendment shall,      
without the consent of the individual to whom any Award shall have been granted,
adversely affect or impair the rights of such individual under such Award, and  
provided, further, that unless the shareholders of MMPT shall have first        
approved thereof, no amendment of the Plan shall be effective if such approval  
is necessary to comply with any tax or regulatory requirement for which or with 
which the Board deems it necessary or desirable to qualify or comply.           
Notwithstanding anything in this Section to the contrary, the Committee may     
provide for forfeiture of an Award, if it determines, in its complete discretion
that a Participant has engaged in activity that is contrary to the interests of 
the Company.                                                                    

(b) Term.  No Awards shall be granted under this Plan on or after the tenth 
anniversary of the Effective Date, but Awards granted prior to or as of such    
date may extend beyond such date in accordance with the provisions of this Plan.

I-8 


DEF 14C24th Page of 26TOC1stPreviousNext↓BottomJust 24th

Section 17. Miscellaneous.                                                      

(a) Continued Employment/Participation Not Guaranteed.  Nothing contained in
this Plan shall confer upon any Participant or Employee the right to            
continuation of his or her employment with the Company (or interfere with the   
Company's right to terminate such employment) or the right to receive an Award  
under this Plan, and there is no obligation for uniformity of treatment of      
Service Providers, Participants or beneficiaries of Awards.                     

(b) Awards May Not Be Transferred.  Except as otherwise determined by the   
Committee, an Employee or Participant's rights under this Plan may not be       
Transferred in whole or in part except that the following Transfers, if         
permitted by the Agreement under which an Award is made, shall be permitted     
under this Plan:                                                                

(i)   a Transfer made to the Company (or its assignee); and         

      (ii)  a Transfer, upon the death of the Participant or to their respective
executors, administrators, testamentary trustees, legatees or       
beneficiaries (an "Estate");                                        

provided, however, that a Transfer pursuant to this Section shall not be given  
effect on the books of MMPT unless and until the transferee agrees in writing,  
in form and substance satisfactory to the Committee, to be become bound by the  
terms of the Plan; provided, further, that an Incentive Stock Option may not, by
its terms, be transferable other than by will or the laws of descent and        
distribution and shall be exercisable, during the Participant's lifetime, only  
by the Participant.                                                             

  (c) Withholding.  Applicable law may require the withholding of taxes from the
income or gains resulting from an Award.  The Company, may in its discretion,   
require payment to the Company of the amount to be withheld, or make other      
arrangements (including without limitation, the withholding of Common Stock     
which would otherwise be delivered as part of or upon exercise of an Award), at 
the time of delivery or exercise or thereafter.  To the extent permitted by the 
Committee, a Participant may elect to discharge his or her withholding          
obligations through (i) the payment of cash or authorization of the Company to  
withhold cash that is otherwise payable to the Participant, (ii) delivery of    
shares of Common Stock, or authorization of the Company to withhold shares of   
Common Stock, having a Fair Market Value equal to the amount to be withheld, or 
(iii) any combination of the above.                                             

(d) Certain Adjustments.  In the event of a corporate event that affects    
Common Stock (i.e., a recapitalization, stock split, stock combination, stock   
reclassification, merger, or similar event), the Committee may make appropriate 
adjustments including, without limitation adjustments to (1) the number of      
authorized and unissued shares of Common Stock subject to the Plan, (ii) the    
maximum number of shares available for grant, and (iii) the number of shares of 
Common Stock, covered by or available for, or covered by, an Award (as well as  
the exercise price, if any, thereof), such that the interest of the Employee    
shall be maintained as before the occurrence of such event.                     

(e) Funding; Expenses.  This Plan shall be unfunded.  Awards hereunder shall
be furnished using the general assets of the Company (or a trust established by 
the Company to meet its obligations hereunder which shall not be subject to the 
claims of Participants) and Participants shall be general unsecured creditors of
the Company.  No Participant shall have any right, title, claim or interest in  
or with respect to any specific assets of the Company in connection with his or 
her participation in this Plan.  All of the expenses of the Plan shall be borne 
by the Company.                                                                 

  (f) Governing Law; Interpretation.  This Plan shall be governed by the laws of
the State of Delaware to the extent not preempted by federal law.  This Plan is 
intended to be administered with respect to persons covered by Section 16 of the
Exchange Act in accordance with Rule 16b3 and the rights of all such individuals
shall be construed in accordance with such provision.  Options, Stock           
Appreciation Rights, Performance Awards, Merit Awards and Other Stock Based     
Awards granted to officers of the Company in accordance with the requirements of
Code Section 162(m) are intended to be treated as "performance-based            
compensation" within the meaning of Code Section 162(m)(4)(C), and all rights of
the Participants under such Awards shall be construed in accordance with such   
provision.                                                                      

I-9 


DEF 14C25th Page of 26TOC1stPreviousNext↓BottomJust 25th

(g) Award Agreements.  Each Award hereunder shall be evidenced by an Award  
Agreement which may be in the form of a letter notification of grant.  Such     
Agreement shall be delivered to the Participant and shall, in conjunction with  
the Plan, specify the terms and conditions of the Award and any rules applicable
thereto.                                                                        

  (h) No Limit on Other Compensation Arrangement.  Nothing contained in the Plan
shall prevent the Company from adopting or continuing in effect other           
compensation arrangements, including without limitation, any such arrangements  
that provide for the grant of options, restricted stock, common stock, and other
types of awards provided for hereunder (subject to the approval of the Company's
shareholders if required), and such arrangements may be either generally        
applicable or applicable only in specific cases.                                

I-10


DEF 14CLast Page of 26TOC1stPreviousNext↓BottomJust 26th

                                                                        ANNEX II

AMENDMENT TO THE AMENDED  
AND RESTATED CERTIFICATE OF INCORPORATION 
OF MODEM MEDIA . POPPE TYSON, INC.  

   The first paragraph of Article FOURTH of the Certificate of Incorporation
will be amended to read as follows:                                             

        "FOURTH: This Corporation is authorized to issue two classes of stock to
be designated, respectively "common stock" and "preferred stock".  The
 total number of shares which this Corporation is authorized to issue is
61,025,865 shares.  56,025,865 shares shall be designated common stock
     ("Common Stock"), of which 44,909,539 shares shall be designated as Class A
   common stock (the "Class A Common Stock"), and of which 11,116,326 shares
   shall be designated as Class B common stock (the "Class B Common Stock").
  Each share of Preferred Stock shall have a par value of $0.001, and each
share of Common Stock shall have a par value of $0.001."              

II-1

Dates Referenced Herein   and   Documents Incorporated by Reference

Referenced-On Page
This ‘DEF 14C’ Filing    Date First  Last      Other Filings
2/16/0028
Filed on / For Period End:1/27/0023
12/31/99111310-K405
12/17/99719
12/15/99314
 List all Filings 
↑Top
Filing Submission 0000950131-00-000490   –   Alternative Formats (Word / Rich Text, HTML, Plain Text, et al.)
Copyright © 2024 Fran Finnegan & Company LLC – All Rights Reserved.
About — Privacy — Redactions — Help — Sat., May 4, 7:50:30.1pm ET