SEC Info - Rocky Brands, Inc. - ‘424B4’ on 10/7/97

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Rocky Brands, Inc. – ‘424B4’ on 10/7/97

As of: Tuesday, 10/7/97 · Accession #: 950152-97-7052 · File #: 333-35391

  As Of                Filer                Filing    For·On·As Docs:Size              Issuer               Agent

10/07/97  Rocky Brands, Inc.                424B4                  1:200K                                   Bowne BCL/FA

Prospectus — Rule 424(b)(4)
Filing Table of Contents

Document/Exhibit                   Description                      Pages   Size 

 1: 424B4       Rocky Shoes & Boots, Inc. Form 424(B)(4)              58    369K

Document Table of Contents

Page	(sequential)	\|	(alphabetic)	Top
			Alternative Formats (Word, et al.) Available Information Business Capitalization Competition Description of Capital Stock Experts Gross margin Incorporation of Certain Documents by Reference Independent Auditors' Report Index to Consolidated Financial Statements Legal Matters Liquidity and Capital Resources Management Management's Discussion and Analysis of Financial Condition and Results of Operations Net income (loss) Net sales Notes to Consolidated Financial Statements Offering, The Overview Patents, Trademarks and Trade Names Preferred Stock Price Range of Common Stock and Dividend Policy Principal and Selling Shareholders Prospectus Summary Risk Factors Risks Associated with Forward Looking Statements Rocky Inc Sales, Marketing and Advertising Seasonality and Unaudited Quarterly Financial Information Seasonality and Weather Selected Consolidated Financial Data Suppliers The offering Underwriting Use of proceeds
1	1st Page - Filing Submission
5	Prospectus Summary
6	The offering
"	Risk Factors
8	Competition
11	Risks Associated with Forward Looking Statements
12	Price Range of Common Stock and Dividend Policy
"	Use of proceeds
13	Capitalization
14	Selected Consolidated Financial Data
15	Management's Discussion and Analysis of Financial Condition and Results of Operations
"	Overview
16	Net sales
"	Gross margin
19	Seasonality and Unaudited Quarterly Financial Information
20	Liquidity and Capital Resources
21	Business
24	Sales, Marketing and Advertising
25	Suppliers
26	Seasonality and Weather
27	Patents, Trademarks and Trade Names
29	Management
31	Principal and Selling Shareholders
32	Description of Capital Stock
"	Preferred Stock
36	Underwriting
37	Legal Matters
"	Experts
38	Available Information
"	Incorporation of Certain Documents by Reference
39	Index to Consolidated Financial Statements
40	Independent Auditors' Report
45	Notes to Consolidated Financial Statements
50	Rocky Inc
55	Net income (loss)

424B4 1st Page of 58 TOC ↑Top Previous Next ↓Bottom Just 1st

PROSPECTUS

1,700,000 SHARES

[ROCKY SHOES & BOOTS, INC. LOGO]

COMMON STOCK

Of the 1,700,000 shares of Common Stock offered hereby, 1,370,000 shares
are being sold by Rocky Shoes & Boots, Inc. ("Rocky" or the "Company"), and
330,000 shares are being sold by certain shareholders of the Company (the
"Selling Shareholders"). The Company will not receive any of the proceeds from
the sale of the shares of Common Stock by the Selling Shareholders. See
"Principal and Selling Shareholders."

The Common Stock is traded on The Nasdaq Stock Market's National Market
(the "Nasdaq National Market") under the symbol "RCKY." On October 6, 1997, the
last reported sales price for the Common Stock on the Nasdaq National Market was
$19.38 per share. See "Price Range of Common Stock and Dividend Policy."

SEE "RISK FACTORS" BEGINNING ON PAGE 6 OF THIS PROSPECTUS FOR A DISCUSSION
OF CERTAIN FACTORS THAT SHOULD BE CONSIDERED BY PROSPECTIVE PURCHASERS OF THE
COMMON STOCK OFFERED HEREBY.
------------------------

THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS THE SECURITIES
AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION PASSED UPON THE
ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A
CRIMINAL OFFENSE.
================================================================================

[Enlarge/Download Table]

PROCEEDS TO
PRICE TO UNDERWRITING PROCEEDS TO SELLING
PUBLIC DISCOUNT(1) COMPANY(2) SHAREHOLDERS
--------------------------------------------------------------------------------------------------

Per Share....................... $18.50 $1.08 $17.42 $17.42
--------------------------------------------------------------------------------------------------
Total(3)........................ $31,450,000 $1,836,000 $23,865,400 $5,748,600

================================================================================

(1) The Company and the Selling Shareholders have agreed to indemnify the
Underwriters against certain civil liabilities, including liabilities under
the Securities Act of 1933, as amended. See "Underwriting."
(2) Before deducting estimated expenses of $400,000 payable by the Company.

(3) The Company has granted the Underwriters a 30-day over-allotment option to
purchase up to 255,000 additional shares of Common Stock on the same terms
and conditions as set forth above. If all such shares are purchased by the
Underwriters, the total Price to Public will be $36,167,500, the total
Underwriting Discount will be $2,111,400 and the total Proceeds to Company
will be $28,307,500. See "Underwriting" and "Principal and Selling
Shareholders."

------------------------

The shares of Common Stock are offered, subject to receipt and acceptance
by the several Underwriters, to prior sale and to the Underwriters' right to
reject orders in whole or in part and to withdraw, cancel or modify the offer
without notice. It is expected that certificates for the shares of Common Stock
will be available for delivery on or about October 10, 1997.

------------------------

J.C.Bradford &Co.

Robert W. Baird & Co.
Incorporated

The Ohio Company

October 6, 1997

424B4 2nd Page of 58 TOC 1st Previous Next ↓Bottom Just 2nd
[ADVERTISEMENT FOR ROCKY SHOES & BOOTS, INC.]

[PHOTO OF A HUNTER WITH COMPOUND BOW]

[GORE-TEX LOGO]

[CORDURA LOGO]

[THINSULATE LOGO]

[ROCKY SHOES & BOOTS, INC. LOGO]

OUR
TARGET IS
IN SIGHT!

ROCKY(R) Shoes & Boots seeks opportunity with a vengeance. What started
as a family-owned shoe factory in 1932 has now grown to become the market
leader that it is today with discipline, constant innovation, and a sharp eye
for consumer's needs.

We go after business in more than 2,600 stores every day with the most
targeted sales and marketing program in the industry. Our quest for market
dominance continues with the introduction of the warmest boots for the toughest
outdoor conditions. All across North American and Europe ROCKY(R) is the "brand
of choice" for trudging through rain and snow searching for that perfect
ten-point buck. We know others are gunning for our business. That's okay. We
woke up early this morning to be first into the field. We have our target in
sight.

ROCKY Shoes & Boots
THE REAL DEAL SINCE 1932

[PHOTO OF BOOTS]
SAMPLE ADVERTISEMENTS

39 East Canal Street,
Made in the U.S.A. Nelsonville, Ohio 45764

Cordura is a registered trademark of the Du Pont Company. Thinsulate is a
registered trademark of 3M. Gore-Tex is a registered trademark of W.L. Gore and
Associates, Inc. (C)1997 Rocky Shoes & Boots Inc.

CERTAIN PERSONS PARTICIPATING IN THIS OFFERING MAY ENGAGE IN TRANSACTIONS
THAT STABILIZE, MAINTAIN OR OTHERWISE AFFECT THE PRICE OF THE COMMON STOCK. SUCH
TRANSACTIONS MAY INCLUDE STABILIZING, THE PURCHASE OF COMMON STOCK TO COVER
SYNDICATE SHORT POSITIONS AND THE IMPOSITION OF PENALTY BIDS. FOR A DESCRIPTION
OF THESE ACTIVITIES, SEE "UNDERWRITING."

IN CONNECTION WITH THIS OFFERING, CERTAIN UNDERWRITERS AND SELLING GROUP
MEMBERS (IF ANY) MAY ENGAGE IN PASSIVE MARKET MAKING TRANSACTIONS IN THE COMMON
STOCK ON THE NASDAQ NATIONAL MARKET IN ACCORDANCE WITH RULE 103 OF REGULATION M
UNDER THE SECURITIES EXCHANGE ACT OF 1934, AS AMENDED. SEE "UNDERWRITING."

424B4 3rd Page of 58 TOC 1st Previous Next ↓Bottom Just 3rd
[ADVERTISEMENT FOR ROCKY SHOES & BOOTS, INC.]

FIELD TESTED...

SPORTSMEN HAVE DEPENDED ON THE WATERPROOF COMFORT OF ROCKY(R) SHOES AND
BOOTS FOR OVER HALF A CENTURY. IT'S A NAME THEY TRUST BECAUSE ROCKY(R) IS THE
WORLD'S LEADER IN GUARANTEED WATERPROOF FOOTWEAR. USING GORE-TEX(R) FABRIC AND
HARDWORKING, WATERPROOF AND BREATHABLE LEATHERS MAKES ROCKY(R) THE BEST BOOTS
FOR THE OUTDOORS.

ROCKY(R) WATERPROOF WORK, RUGGED CASUAL AND LIFESTYLE FOOTWEAR MEETS
THE DEMANDS OF DAILY USE WHILE SACRIFICING NOTHING TO THE LOOKS THAT STAND UP
ON THE STREET. THAT'S BECAUSE ROCKY(R) SHOES AND BOOTS ARE DESIGNED TO PERFORM
IN THE WOODS, ON THE CONSTRUCTION SITE, OR DURING THAT MAD DASH FOR THE LAST
TRAIN HOME. SURE, ROCKY(R) STILL MEANS WATERPROOF BOOTS FOR THE OUTDOORS, BUT
PEOPLE HAVE TO COME OUT OF THE FIELD TO GO TO WORK SOMETIME... DON'T THEY?

FOR A CLOSER LOOK AT THE COMPLETE LINE OF ROCKY(R) FOOTWEAR VISIT A
ROCKY(R) SHOES AND BOOTS DEALER NEAR YOU OR CALL 1-800-421-5151 AND ASK ABOUT
FIELD TESTING A PAIR FOR YOURSELF!

STREET
APPROVED.

[PHOTO OF BOOTS]

[ROCKY SHOES & BOOTS, INC. LOGO]

424B4 4th Page of 58 TOC 1st Previous Next ↓Bottom Just 4th
[ADVERTISEMENT FOR ROCKY SHOES & BOOTS, INC.]

[PHOTO OF SHERIFF AND PARAMEDIC ADMINISTERING FIRST AID]

[GORE-TEX LOGO] [CROSSTECH LOGO] [CORDURA LOGO]

[ROCKY SHOES & BOOTS, INC. LOGO]

WE'VE
GOT YOU COVERED.

You depend on instinct, your partner, and your equipment. That's why
ROCKY(R) Shoes & Boots introduces the Eliminator(R) and EMS boots with
CROSSTECH(R) Footwear Fabric. Only CROSSTECH(R) Footwear Fabric provides
resistance to penetration by blood-born pathogens and common chemicals.
CROSSTECH(R) Footwear Fabric delivers the durable waterproofness and
breathability of GORE-TEX(R) Fabric with improved liquid resistance for
increased safety. Formed into a bootie that completely surrounds the foot,
CROSSTECH(R) Footwear Fabric can help protect you against more than just the
elements. For a dealer near you, CALL 1-800-421-5151.

No Fabric offers complete protection. No fabric, including CROSSTECH(R)
Footwear Fabric is a totally impenetrable barrier, even when new. And its
barrier will decline with wear, tear, abrasion and other damage associated with
use. Conditions of use are outside of our control. Rocky(R) Shoes & Boots and
W. L. Gore & Associates, Inc. make no guarantee of how product will perform in
actual use. CROSSTECH(R) and GORE-TEX(R) are trademarks of W. L. Gore &
Associates, Inc.

Rocky Shoes & Boots, Inc. EMS BOOT
THE REAL DEAL Model 911-139
SINCE 1932.

ELIMINATOR(R)
Model 8032 [PHOTO OF BOOTS]

39 East Canal Street,
Made in the U.S.A. Nelsonville, Ohio 45764

Cordura is a registered trademark of the Du Pont Company.
Gore-Tex is a registered trademark of W. L. Gore and Associates, Inc.(C) 1997
Rocky Shoes & Boots Inc.

424B4 5th Page of 58 TOC 1st Previous Next ↓Bottom Just 5th

PROSPECTUS SUMMARY

The following summary is qualified in its entirety by the more detailed
information and financial statements appearing elsewhere in this Prospectus.
Unless otherwise indicated in this Prospectus, all information assumes no
exercise of the Underwriters' over-allotment option. The Company has two
subsidiaries: Five Star Enterprises Ltd. ("Five Star"), a Cayman Islands
corporation, which operates a manufacturing facility in La Vega, Dominican
Republic, and Lifestyle Footwear, Inc. ("Lifestyle"), a Delaware corporation,
which operates a manufacturing facility in Aquadilla, Puerto Rico. Unless the
context otherwise requires, all references to "Rocky" or the "Company" include
Rocky Shoes & Boots, Inc. and its subsidiaries.

THE COMPANY

Rocky Shoes & Boots, Inc. designs, develops, manufactures and markets
premium quality rugged outdoor, occupational, and handsewn casual footwear under
the ROCKY brand. The Company's products are designed to appeal to consumers
seeking high performance, durable, quality footwear manufactured with premium
materials such as GORE-TEX. The Company's footwear is sold by more than 2,600
retailers in the United States and Canada. For the six months ended June 30,
1997, the Company's net sales and net income increased approximately 35% and
83%, respectively, over the corresponding prior year period.

Rugged outdoor footwear, which includes hunting and hiking boots,
represented approximately 58% of the Company's fiscal 1996 net sales. The
Company's rugged outdoor footwear is sold through sporting goods stores, outdoor
specialty stores and mail order catalogs. The suggested retail prices of the
Company's rugged outdoor footwear range from $89 to $239 per pair. The Company's
occupational footwear, which represented approximately 23% of the Company's
fiscal 1996 net sales, is sold through retail uniform stores, mail order
catalogs, specialty safety stores and independent retail stores. The suggested
retail prices of the Company's occupational footwear range from $69 to $179 per
pair. The Company has recently placed increased emphasis on its line of ROCKY
brand handsewn casual footwear. This line of products, which represented
approximately 6% of the Company's fiscal 1996 net sales, is sold through
independent retail stores, department store chains, mail order catalogs and
sporting goods stores at suggested retail prices ranging from $89 to $149 per
pair. See "Business -- Overview."

The Company's objective is to increase sales within its core product
categories and markets and to leverage the ROCKY brand into new market segments
with products that emphasize the reputation of the Company's footwear for
quality, comfort and durability. The Company has recently focused its
advertising and marketing efforts in order to increase consumer awareness of the
ROCKY brand. By shifting its advertising efforts directly to the consumer, the
Company seeks to strengthen the quality image of the ROCKY brand and gain
national exposure in its targeted markets. The Company intends to continue to
leverage the ROCKY brand into new product categories, as it has recently done
with handsewn casual footwear.

The Company maintains a network of 55 exclusive sales representatives and
manufacturers' representatives, operating in 14 geographic territories, who sell
the Company's products throughout the United States and in Canada. Historically,
the Company has sold its products through manufacturers' representatives who
carried ROCKY brand products as well as other non-competing products. The
Company is currently developing an exclusive Rocky-focused sales force in an
effort to ensure representation of its entire product line and consistent
support of its customer accounts. Currently, 60% of the Company's sales force is
comprised of exclusive sales representatives. The Company's objective is for at
least 90% of its sales force to be exclusive sales representatives.

The Company manufactures its products under a twin-plant concept by
producing the labor intensive "upper portions" in its lower wage rate plants in
the Dominican Republic and Puerto Rico and completing its footwear in Puerto
Rico and Nelsonville, Ohio where it uses state-of-the-art bottoming techniques.
The Company utilizes a modular "Team Pass-Through" manufacturing system in each
of its manufacturing facilities. The Company believes that this system, which
allows each person to perform a number of different tasks, is superior to a
traditional assembly line approach, which requires each person to perform a
single repetitive task. This system increases the number of pairs of footwear
produced per square foot of manufacturing space, reduces the

424B4 6th Page of 58 TOC 1st Previous Next ↓Bottom Just 6th

Company's work-in-process inventory and direct labor costs and improves the
Company's production yields. In addition, the Company believes that its
manufacturing process allows it to respond quickly to changes in product demand
and consumer preferences.

The Company currently sources approximately 5% of its products in the Far
East in order to reach price points that it cannot obtain with products
manufactured in its own facilities. A greater portion of the Company's products
may be sourced in the future if the Company expands and reaches capacity in its
manufacturing facilities.

The Company's principal executive offices are located at 39 East Canal
Street, Nelsonville, Ohio 45764, and its telephone number is (614) 753-1951.

THE OFFERING

[Enlarge/Download Table]

Common Stock offered by the Company................ 1,370,000 shares
Common Stock offered by the Selling Shareholders... 330,000 shares
Common Stock to be outstanding after the 5,124,278 shares(1)
offering.........................................
Use of proceeds.................................... To repay certain indebtedness. See "Use
of Proceeds."
Nasdaq National Market symbol...................... RCKY

---------------

(1) Excludes 82,857 shares of Common Stock reserved for issuance upon conversion
of the Company's Series A Non-Voting Convertible Preferred Stock, no par
value per share, $0.06 stated value (the "Series A Preferred Stock"), and
excludes 686,270 shares of Common Stock reserved for issuance pursuant to
the Company's stock option plans, of which 430,850 shares were subject to
options at an average exercise price equal to $8.87 per share as of
September 15, 1997.

RISK FACTORS

Prospective purchasers of the Common Stock offered hereby should carefully
consider the various risk factors that could materially and adversely affect the
operating and financial performance of the Company. These factors include, in
part, changes in consumer demand, seasonality, impact of weather, competition,
reliance on suppliers, changing retailing trends, reliance on key personnel,
reliance on foreign manufacturing, changes in tax rates, concentration of stock
ownership, certain corporate governance measures, volatility of market price,
limited protection of intellectual property, reliance on United Parcel Service
and risks associated with forward-looking statements. See "Risk Factors."

------------------------

The Company owns United States federal registrations for its marks
ROCKY(R), ROCKY BOOTS(R) (which claims a ram's head Design as part of the mark),
CORNSTALKERS(R), COME WALK WITH U.S.(R) and Design, ROCKY 911 SERIES(R) and
Design, SNOW STALKER(R), 4 WAY STOP(R) and Design, BEAR CLAW(R) and STALKERS(R).
Additional mark variations for ROCKY BOOTS(R) and Design (which claims a ram's
head Design as part of the mark), ROCKY(R) and Design(TM) for cigars, and SINCE
1932 ROCKY - ROCKY SHOES & BOOTS INC.(TM) plus a detailed full ram Design are
the subject of pending United States federal applications for registration. In
addition, the Company uses and has common law rights in the marks ROCKY(R)
MOUNTAIN STALKERS(TM), ROCKY(R) BEAR CLAW(TM) SERIES and other ROCKY(R) marks.
The Company has applied for trademark registration of its ROCKY(R) mark in a
number of foreign countries.

The artwork included in this Prospectus represents actual advertisements of
Rocky Shoes & Boots, Inc. which have appeared in the following publications:
Sports Afield, Field & Stream, North American Hunter, Outdoor Life, North
American Fisherman, Police and Security News, Rescue and Law and Order.
Statements made in these advertisements are qualified in their entirety by the
information set forth elsewhere in this Prospectus.

The Company also uses in its advertising and in other documents trademarks
owned by corporations other than the Company. GORE-TEX(R) and CROSSTECH(R) are
registered trademarks of W.L. Gore & Associates, Inc.; CORDURA(R) is a
registered trademark of E.I. DuPont de Nemours and Company; THINSULATE(R) is a
registered trademark of Minnesota Mining and Manufacturing Company; and
CAMBRELLE(R) is a trademark of Koppers Industries, Inc.

424B4 7th Page of 58 TOC 1st Previous Next ↓Bottom Just 7th

SUMMARY CONSOLIDATED FINANCIAL DATA
(IN THOUSANDS, EXCEPT PER SHARE DATA)

[Enlarge/Download Table]

TWELVE FISCAL YEAR SIX MONTHS ENDED
FISCAL YEAR ENDED JUNE 30, MONTHS ENDED ENDED JUNE 30,
----------------------------- DECEMBER 31, DECEMBER 31, ------------------
1993 1994 1995 1995 1996 1996 1997
------- ------- ------- ------------ ------------ ------- -------

STATEMENT OF OPERATIONS
DATA(1):
Net sales................... $41,205 $52,895 $60,227 $ 60,384 $ 73,148 $25,450 $34,268
Gross margin................ 8,215 9,624 11,860 11,049 18,044 7,190 9,558
Income from operations...... 2,631 2,810 3,231 479 5,712 1,641 2,840
Income (loss) before income
taxes..................... 1,972 2,123 1,236 (1,525) 3,724 856 1,725
Income tax expense
(benefit)................. 205 303 (197) (988) 918 197 519
Income (loss) before
extraordinary loss and
cumulative effect of
change in accounting
principle................. 1,767 1,820 1,433 (537) 2,806 659 1,206
Extraordinary loss, net of
income taxes(2)........... (148) -- -- -- -- -- --
Cumulative effect of change
in accounting
principle(3).............. 134 -- -- -- -- -- --
Net income (loss)........... 1,753 1,820 1,433 (537) 2,806 659 1,206
Net income (loss) per
share..................... $ 0.60 $ 0.47 $ 0.38 $ (0.15) $ 0.74 $ 0.17 $ 0.31
Weighted average number of
common shares and
equivalents outstanding... 2,900 3,842 3,741 3,666 3,777 3,765 3,940
Supplemental net income per
share(4).................. $ 0.74 $ 0.21 $ 0.33
Weighted average number of
common shares and
equivalents used in
computing supplemental net
income per share(4)....... 5,147 5,135 5,310

[Enlarge/Download Table]

JUNE 30, 1997
------------------------
ACTUAL AS ADJUSTED(5)
------- --------------

BALANCE SHEET DATA:
Working capital................................................................. $35,906 $ 47,669
Total assets.................................................................... 83,152 83,152
Total long-term debt (including current maturities)............................. 36,432 12,967
Total shareholders' equity...................................................... 28,305 51,770

---------------
(1) Effective December 31, 1995, the Company changed its fiscal year end from
June 30 to December 31. References to "Fiscal 1992," "Fiscal 1993," "Fiscal
1994" and "Fiscal 1995" refer to the Company's fiscal years ended June 30
for each respective year. References to "Transition Period" refer to the six
months ended December 31, 1995. References to "Fiscal 1996" refer to the
Company's fiscal year ended December 31, 1996.
(2) During Fiscal 1993, the Company retired all outstanding 13.25% subordinated
debentures originally due 2005 resulting in an extraordinary loss of
$148,400, or $0.05 per share, net of related income taxes of $76,448.
(3) Effective July 1, 1992, the Company changed its method of accounting for
income taxes to conform with Statement of Financial Accounting Standards No.
109, "Accounting for Income Taxes" ("FAS 109"). The cumulative effect of
this change in accounting principle was to increase net income by $134,000,
or $0.04 per share.

(4) Assumes that on January 1, 1996, the Company issued 1,370,000 shares of
Common Stock at offering price of $18.50 per share and used the net proceeds
to retire the Mortgage and the Shareholder Note and to paydown the Line of
Credit (each as defined herein). See note 4 of notes to consolidated
financial statements. Supplemental net income per share for Fiscal 1996 and
the six-month periods ended June 30, 1996 and 1997, is calculated based upon
net income adjusted for a reduction in after-tax interest expense of
$998,000, $414,000 and $548,000, respectively, relating to repayment and
paydown of such debt. See "Use of Proceeds."

(5) Adjusted to reflect the sale of 1,370,000 shares offered hereby at an
offering price of $18.50 per share, and the application of the estimated net
proceeds therefrom. See "Use of Proceeds."

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RISK FACTORS

In addition to the other information contained in this Prospectus,
prospective investors should consider the following factors carefully in
evaluating an investment in the Common Stock offered hereby.

CHANGES IN CONSUMER DEMAND

The footwear industry is subject to rapid changes in consumer preferences.
Demand for the Company's products, particularly the Company's handsewn casual
product line and certain styles within its rugged outdoor and occupational
product lines, may be adversely affected by changing fashion trends. The future
success of the Company will depend upon the Company's ability to anticipate and
respond to changing consumer preferences and fashion trends in a timely manner.
The Company's failure to adequately anticipate or respond to such changes could
have a material adverse effect on the Company's business, financial condition
and results of operations. In addition, sales of the Company's products may be
negatively affected by weak consumer spending as a result of adverse economic
trends or uncertainties regarding the economy. See "Business -- Competition."

SEASONALITY

The Company has historically experienced, and expects to continue to
experience, significant seasonal fluctuations in the sale of its products. The
Company's operating results have varied significantly in the past, and may vary
significantly in the future, partly due to such seasonal fluctuations. A
majority of the orders for the Company's rugged outdoor footwear are placed in
January through April for delivery in July through October. To meet demand, the
Company must manufacture its products year-round. Accordingly, average inventory
levels have been highest during the second and third quarters of each calendar
year, and sales have been highest in the last two quarters of each calendar
year. The Company believes that sales of its products will continue to follow
this seasonal cycle. Additionally, the Company does not have long-term contracts
with its customers. Accordingly, there is no assurance that the results for any
particular quarter will be indicative of results for the full year or for the
future. The Company believes that comparisons of its interim results of
operations are not necessarily meaningful and should not be relied upon as
indications of future performance. Due to the factors mentioned above as well as
factors discussed elsewhere in this Prospectus, it is likely that in some future
quarter the Company's operating results will be below the expectations of public
market analysts and investors. In such event, the price of the Common Stock will
likely be adversely affected. See "Management's Discussion and Analysis of
Financial Condition and Results of Operations -- Seasonality and Unaudited
Quarterly Financial Information" and "Business -- Seasonality and Weather."

IMPACT OF WEATHER

Many of the Company's products, particularly its rugged outdoor footwear
line, are used primarily in cold or wet weather. Mild or dry weather may have a
material adverse effect on sales of the Company's products, particularly if mild
or dry weather conditions occur in broad geographical areas during late fall or
early winter. Also, due to variations in weather conditions from year to year,
results for any single quarter or year may not be indicative of results for any
future period. See "Business -- Seasonality and Weather."

COMPETITION

The footwear industry is intensely competitive, and the Company expects
competition to increase in the future. Many of the Company's competitors have
greater financial, distribution and marketing resources than the Company. The
Company's ability to succeed depends on its ability to remain competitive with
respect to the quality, design, price and timely delivery of its products.
Competition could materially adversely affect the Company's business, financial
condition and results of operations. See "Business -- Competition."

RELIANCE ON SUPPLIERS

The Company purchases raw materials from a number of domestic and foreign
sources. The Company does not have any long-term supply contracts for the
purchase of its raw materials, except for limited blanket orders on leather. The
principal raw materials used in the production of the Company's footwear, in
terms of dollar value,

424B4 9th Page of 58 TOC 1st Previous Next ↓Bottom Just 9th

are leather, GORE-TEX waterproof fabric, CORDURA nylon fabric and soling
materials. The Company believes that currently there are acceptable alternatives
to these suppliers and materials, with the exception of the GORE-TEX waterproof
fabric.

The Company is currently one of the largest customers of GORE-TEX
waterproof fabric for use in footwear. The Company's licensing agreement with
W.L. Gore & Associates, Inc. ("Gore") may be terminated by either party upon 90
days written notice. Although other waterproofing techniques and materials are
available, the Company places a high value on its GORE-TEX license because
GORE-TEX has high brand name recognition and the GORE-TEX waterproof fabric used
in the manufacture of ROCKY footwear has a reputation for quality and proven
performance. Even though the Company does not believe that its supply of
GORE-TEX waterproof fabric will be interrupted in the future, no assurance can
be given in this regard. The Company's loss of its license to use GORE-TEX could
materially adversely affect the Company's competitive position, which could have
a material adverse effect on the Company's business, financial condition and
results of operations. See "Business -- Suppliers."

CHANGING RETAILING TRENDS

Historically, the Company has chosen not to sell products to discount mass
merchandisers. A continued shift in the marketplace from traditional independent
retailers to large discount mass merchandisers has increased the pressure on
many footwear manufacturers to sell products to large discount mass
merchandisers at less favorable margins. Because of competition from large
discount mass merchandisers, a number of small retailing customers of the
Company have gone out of business, and in the future more of such customers may
go out of business, which could have a material adverse effect on the Company's
business, financial condition and results of operations. Although progressive
independent retailers have attempted to improve their competitive position by
joining buying groups, stressing personal service and stocking more products
that address specific local needs, a continued shift to discount mass
merchandisers could have a material adverse effect on the Company's business,
financial condition and results of operations and could cause the Company to
reevaluate its strategy. See "Business -- Sales, Marketing and Advertising."

RELIANCE ON KEY PERSONNEL

The development of the Company's business has been, and will continue to
be, highly dependent upon Mike Brooks, Chairman, President and Chief Executive
Officer, David Fraedrich, Executive Vice President and Chief Financial Officer
and William S. Moore, Senior Vice President -- Sales and Marketing. Each of
these executive officers has an at-will employment agreement with the Company.
Messrs. Brooks' and Fraedrich's employment agreements provide that in the event
of termination of employment with the Company, they may not compete with the
Company for a period of one year. Mr. Moore's employment agreement provides that
in the event of termination of employment with the Company, he may not compete
with the Company for a period of three months. The Company does not maintain a
significant amount of key-man life insurance on any of its executive officers.
The loss of the services of any of these officers could have a material adverse
effect upon the Company's business, financial condition and results of
operations. See "Management."

RELIANCE ON FOREIGN MANUFACTURING

Most of the Company's rugged outdoor and handsewn casual footwear uppers
are produced in the Dominican Republic. Therefore, the Company's business is
subject to the risks of doing business offshore, such as: the imposition of
additional United States legislation and regulations relating to imports,
including quotas, duties, taxes or other charges or restrictions; weather
conditions in the Dominican Republic; foreign governmental regulation and
taxation; fluctuations in foreign exchange rates; changes in economic
conditions; changes in the political stability of the Dominican Republic; and
changes in relationships between the United States and the Dominican Republic.
If any such factors were to render the conduct of business in the Dominican
Republic undesirable or impracticable, the Company would have to locate new
facilities for its manufacturing operations. There can be no assurance that
additional facilities would be available to the Company or, if available, that
such facilities could be obtained on terms favorable to the Company. Such a
development would have a material

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adverse effect on the Company's business, financial condition and results of
operations. See "Business -- Manufacturing."

CHANGES IN TAX RATES

In past years, the Company's effective tax rate typically has been
substantially below the United States federal statutory rates. The Company has
paid minimal income taxes on income earned by its subsidiary in Puerto Rico due
to tax credits afforded the Company under Section 936 of the Internal Revenue
Code and local tax abatements. However, Section 936 of the Internal Revenue Code
has been repealed such that future tax credits available to the Company will be
capped beginning in 2002 and terminate in 2006. In addition, the Company's local
tax abatements in Puerto Rico are due to expire in 2004. Prior to Fiscal 1996,
the Company paid no foreign income tax on the income generated by its subsidiary
in the Dominican Republic. During the fourth quarter of Fiscal 1996, the Company
elected to repatriate future earnings of its subsidiary in the Dominican
Republic. The Company's future tax rate will vary depending on many factors,
including the level of relative earnings and tax rates in each jurisdiction in
which it operates and the repatriation of any foreign income to the United
States. Accordingly, since October 1, 1996, the Company has accrued taxes on all
amounts repatriated and will accrue taxes on future earnings as they are no
longer deemed permanently invested. The Company cannot anticipate future changes
in such laws. Increases in effective tax rates or changes in tax laws may have a
material adverse effect on the Company's business, financial condition and
results of operations. See "Management's Discussion and Analysis of Financial
Condition and Results of Operations."

CONCENTRATION OF STOCK OWNERSHIP; CERTAIN CORPORATE GOVERNANCE MEASURES

Upon completion of this offering, the directors, executive officers and
principal shareholders of the Company will beneficially own approximately 25.5%
of the outstanding Common Stock, assuming the conversion of such individuals'
Series A Preferred Stock into an aggregate of 77,743 shares of Common Stock. As
a result, these shareholders are able to exert significant influence over all
matters requiring shareholder approval, including the election of directors and
approval of significant corporate transactions. Such concentration of ownership
may also have the effect of delaying or preventing a change in control of the
Company. The Company has also adopted certain corporate governance measures
which, individually or collectively, could delay or frustrate the removal of
incumbent directors and could make more difficult a merger, tender offer or
proxy contest involving the Company even if such events might be deemed by
certain shareholders to be beneficial to the interest of the shareholders. See
"Principal and Selling Shareholders" and "Description of Capital Stock."

VOLATILITY OF MARKET PRICE

From time to time after this offering, there may be significant volatility
in the market price of the Common Stock. The Company believes that the current
market price of its Common Stock reflects expectations that the Company will be
able to continue to market its products profitably and develop new products with
market appeal. If the Company is unable to market its products profitably and
develop new products at a pace that reflects the expectations of the market,
investors could sell shares of the Common Stock at or after the time that it
becomes apparent that such expectations may not be realized, resulting in a
decrease in the market price of the Common Stock.

In addition to the operating results of the Company, changes in earnings
estimates by analysts, changes in general conditions in the economy or the
financial markets or other developments affecting the Company or its industry
could cause the market price of the Common Stock to fluctuate substantially. In
recent years, the stock market has experienced extreme price and volume
fluctuations. This volatility has had a significant effect on the market prices
of securities issued by many companies, including the Company, for reasons
unrelated to their operating performance. See "Price Range of Common Stock and
Dividend Policy."

LIMITED PROTECTION OF INTELLECTUAL PROPERTY

The Company regards certain of its footwear designs as proprietary and
relies on patents to protect those designs. The Company believes that the
ownership of the patents is a significant factor in its business. Existing

424B4 11th Page of 58 TOC 1st Previous Next ↓Bottom Just 11th

intellectual property laws afford only limited protection of the Company's
proprietary rights, and it may be possible for unauthorized third parties to
copy certain of the Company's footwear designs or to reverse engineer or
otherwise obtain and use information that the Company regards as proprietary.
The Company believes its patents provide a measure of security against
competition, and the Company intends to enforce its patents against infringement
by third parties. However, if the Company's patents are found to be invalid, to
the extent they have served, or would in the future serve, as a barrier to entry
to the Company's competitors, such invalidity could have a material adverse
effect on the Company's business, financial condition and results of operations.

The Company owns United States federal registrations for a number of its
trademarks, trade names and designs. Additional trademarks, trade names and
designs are the subject of pending federal applications for registration. The
Company also uses and has common law rights in certain trademarks. During 1994,
the Company began to increase distribution of its goods in several foreign
countries. Accordingly, the Company has applied for trademark registrations in a
number of these countries. The Company intends to enforce its trademarks and
trade names against unauthorized use by third parties. However, existing
trademark and trade name laws afford only limited protection, and the laws of
countries other than the United States may not protect the Company's proprietary
rights to as great an extent as do the laws of the United States. Accordingly,
regardless of the legal rights of the Company, it may be possible for
unauthorized third parties to use the Company's trademarks, trade names or
designs and realize monetary gain at the Company's expense. Although such
unauthorized use may be illegal, the Company may be forced to expend substantial
resources to enforce its rights and nonetheless be divested of a portion of its
goodwill as a result of such unauthorized use. See "Business -- Patents,
Trademarks and Trade Names."

RELIANCE ON UNITED PARCEL SERVICE

Historically, the Company has delivered a majority of shipments to its
customers via United Parcel Service ("UPS"). From August 4, 1997 to August 21,
1997, UPS was not able to deliver some of the Company's products because of a
union labor strike. Although during the UPS labor strike the Company sought
alternative carriers for distribution of its products, it could not locate
another carrier with the same capacity as UPS. The Company's inability to
deliver its products during the UPS labor strike, and possible interruptions of
UPS's service in the future, could have a material adverse effect on the
Company's business, financial condition and results of operations.

RISKS ASSOCIATED WITH FORWARD LOOKING STATEMENTS

This Prospectus contains certain forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933, as amended (the
"Securities Act"), and Section 21E of the Securities Exchange Act of 1934, as
amended (the "Exchange Act"), which are intended to be covered by the safe
harbors created thereby. Those statements include, but may not be limited to,
all statements regarding the intent, belief and expectations of the Company and
its management, such as statements concerning the Company's future profitability
and its operating and growth strategy. Investors are cautioned that all
forward-looking statements involve risks and uncertainties including, without
limitation, the factors set forth under the caption "Risk Factors" in this
Prospectus and other factors detailed from time to time in the Company's filings
with the Securities and Exchange Commission (the "Commission"). Although the
Company believes that the assumptions underlying the forward-looking statements
contained herein are reasonable, any of the assumptions could be inaccurate.
Therefore, there can be no assurance that the forward-looking statements
included in this Prospectus will prove to be accurate. In light of the
significant uncertainties inherent in the forward-looking statements included
herein, the inclusion of such information should not be regarded as a
representation by the Company or any other person that the objectives and plans
of the Company will be achieved. See "Incorporation of Certain Documents by
Reference."

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PRICE RANGE OF COMMON STOCK AND DIVIDEND POLICY

The Company's Common Stock trades on the Nasdaq National Market under the
symbol "RCKY." The following table sets forth the range of high and low sales
prices for the Common Stock for the periods indicated, as reported by the Nasdaq
National Market:

[Download Table]

QUARTER ENDED HIGH LOW
----------------------------------------------------------- ------ ------

September 30, 1994......................................... $11.50 $ 9.25
December 31, 1994.......................................... 10.50 8.50
March 31, 1995............................................. 10.50 8.25
June 30, 1995.............................................. 10.00 8.00
September 30, 1995......................................... 8.50 5.25
December 31, 1995.......................................... 7.13 5.63
March 31, 1996............................................. 6.75 5.00
June 30, 1996.............................................. 8.50 5.50
September 30, 1996......................................... 8.25 6.75
December 31, 1996.......................................... 10.00 6.75
March 31, 1997............................................. 16.25 8.25
June 30, 1997.............................................. 17.38 12.63
September 30, 1997......................................... 19.38 15.88
December 31, 1997 (through October 6, 1997)................ 19.50 18.00

On October 6, 1997, the last reported sales price of the Common Stock on
the Nasdaq National Market was $19.38 per share. As of October 6, 1997, there
were approximately 185 shareholders of record of the Common Stock.

The Company presently intends to retain its earnings to finance the growth
and development of its business and does not anticipate paying any cash
dividends in the foreseeable future. Future dividend policy will depend upon the
earnings and financial condition of the Company, the Company's need for funds
and other factors. Presently, the Line of Credit (as defined below) restricts
the payment of dividends on the Common Stock. At December 31, 1996,
approximately $668,000 of retained earnings was available for distribution.

USE OF PROCEEDS

The net proceeds to the Company from the sale of the Common Stock offered
hereby are estimated to be approximately $23,465,400 ($27,907,500 if the
Underwriters' over-allotment option is exercised in full), after deduction of
the underwriting discount and estimated offering expenses payable by the Company
based upon an offering price of $18.50 per share. The Company will not receive
any proceeds from the sale of the shares of Common Stock by the Selling
Shareholders. See "Principal and Selling Shareholders."

The Company intends to use the estimated net proceeds of the offering as
follows: (i) approximately $1,411,000 to pay off the mortgage including accrued
interest on its office-warehouse facility in Nelsonville, Ohio (the "Mortgage");
(ii) approximately $370,000 to repay a note to a former shareholder of the
Company (the "Shareholder Note"); and (iii) approximately $21,684,400 to repay a
portion of its outstanding indebtedness under its asset-based line of credit
(the "Line of Credit") incurred primarily for working capital purposes. The
Mortgage currently bears interest at 8.75% and is due January 2010. The
Shareholder Note bears interest at prime plus 2% per year (10.50% on June 30,
1997) and matures December 20, 1998. At October 6, 1997, approximately $41.6
million of indebtedness was outstanding under the Line of Credit and bore
interest at a rate of 8.50%. The Line of Credit terminates on April 30, 1999.
Until utilized for the above purposes, the Company will invest the net proceeds
of the offering in short-term, interest-bearing, investment grade securities.
See "Management's Discussion and Analysis of Financial Condition and Results of
Operations -- Liquidity and Capital Resources."

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CAPITALIZATION

The following table sets forth the short-term debt and capitalization of
the Company as of June 30, 1997, and as adjusted to give effect to the sale of
1,370,000 shares of Common Stock offered hereby by the Company at an offering
price of $18.50 per share, and the application of the estimated net proceeds
therefrom as described in "Use of Proceeds."

[Enlarge/Download Table]

JUNE 30, 1997
-----------------------
ACTUAL AS ADJUSTED
------- -----------
(IN THOUSANDS)

Current maturities -- long-term debt............................ $12,770 $ 1,007
======= =======
Long-term debt, less current maturities......................... $23,662 $11,960
Shareholders' equity:
Preferred Stock, Series A, no par value; $0.06 stated value;
125,000 shares authorized; 90,000 shares issued; 82,857
shares outstanding(1)...................................... 5 5
Common Stock, no par value, 10,000,000 shares authorized;
3,856,480 shares issued and 3,749,528 shares outstanding;
5,226,480 shares issued and 5,119,528 shares outstanding,
as adjusted(2)............................................. 15,269 38,734
Stock held in treasury, at cost; 116,952 common shares and
7,143 preferred shares..................................... (1,226) (1,226)
Retained earnings............................................. 14,257 14,257
------- -------
Total shareholders' equity................................. 28,305 51,770
------- -------
Total capitalization.................................. $51,967 $63,730
======= =======

---------------
(1) See note 8 of notes to consolidated financial statements.

(2) Excludes 435,600 shares of Common Stock issuable upon the exercise of stock
options granted under the Company's stock option plans.

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SELECTED CONSOLIDATED FINANCIAL DATA
(IN THOUSANDS, EXCEPT PER SHARE DATA)

The following table sets forth the selected consolidated financial data of
the Company as of and for each of the fiscal years in the four year period ended
June 30, 1995, the six month period ended December 31, 1995 and the fiscal year
ended December 31, 1996 which are derived from the audited consolidated
financial statements of the Company, certain of which statements appear
elsewhere in this Prospectus. The following table also sets forth the selected
consolidated financial data presented below for the six month period ended
December 31, 1994 and the twelve month period ended December 31, 1995 and the
six month periods ended June 30, 1996 and 1997 which are derived from the
unaudited consolidated financial statements of the Company, certain of which
statements appear elsewhere in this Prospectus. In the opinion of management,
the unaudited financial data include only normal recurring adjustments necessary
for a fair presentation of such financial data in accordance with generally
accepted accounting principles. The results of operations for the six month
period ended June 30, 1997 are not necessarily indicative of the results of
operations for the full year. The following selected consolidated financial data
should be read in conjunction with the Company's consolidated financial
statements and related notes thereto and with "Management's Discussion and
Analysis of Financial Condition and Results of Operations" included elsewhere
herein.

[Enlarge/Download Table]

SIX MONTHS
SIX MONTHS SIX MONTHS TWELVE FISCAL YEAR ENDED
FISCAL YEAR ENDED JUNE 30, ENDED ENDED MONTHS ENDED ENDED JUNE 30,
------------------------------------- DECEMBER 31, DECEMBER 31, DECEMBER 31, DECEMBER 31, -----------------
1992 1993 1994 1995 1994 1995 1995 1996 1996 1997
------- ------- ------- ------- ------------ ------------ ------------ ------------ ------- -------

STATEMENT
OF
OPERATIONS
DATA(1):
Net
sales.... $32,504 $41,205 $52,895 $60,227 $ 35,967 $ 36,124 $ 60,384 $ 73,148 $25,450 $34,268
Cost of
goods
sold..... 25,923 32,990 43,271 48,367 28,134 28,887 49,335 55,104 18,260 24,710
------- ------- ------- ------- ------- ------- ------- ------- ------- -------
Gross
margin... 6,581 8,215 9,624 11,860 7,833 7,237 11,049 18,044 7,190 9,558
Selling,
general
and
administrative
expenses... 3,882 5,584 6,814 8,629 4,756 6,863 10,570 12,332 5,549 6,718
------- ------- ------- ------- ------- ------- ------- ------- ------- -------
Income from
operations... 2,699 2,631 2,810 3,231 3,077 374 479 5,712 1,641 2,840
Interest
expense
and
other --
net...... (906) (659) (687) (1,995) (1,139) (1,197) (2,004) (1,988) (785) (1,115)
------- ------- ------- ------- ------- ------- ------- ------- ------- -------
Income
(loss)
before
income
taxes.... 1,793 1,972 2,123 1,236 1,938 (823) (1,525) 3,724 856 1,725
Income tax
expense
(benefit)... 170 205 303 (197) 459 (333) (988) 918 197 519
------- ------- ------- ------- ------- ------- ------- ------- ------- -------
Income
(loss)
before
extraordinary
loss and
cumulative
effect of
change in
accounting
principle... 1,623 1,767 1,820 1,433 1,479 (490) (537) 2,806 659 1,206
Extraordinary
loss, net
of income
taxes.... -- (148) -- -- -- -- -- -- -- --
Cumulative
effect of
change in
accounting
principle... -- 134 -- -- -- -- -- -- -- --
------- ------- ------- ------- ------- ------- ------- ------- ------- -------
Net income
(loss)... $ 1,623 $ 1,753 $ 1,820 $ 1,433 $ 1,479 $ (490) $ (537) $ 2,806 $ 659 $ 1,206
======= ======= ======= ======= ======= ======= ======= ======= ======= =======
Income
(loss)
before
extraordinary
loss and
cumulative
effect of
change in
accounting
principle... $ 0.72 $ 0.61 $ 0.47 $ 0.38 $ 0.39 $ (0.13) $ (0.15) $ 0.74 $ 0.17 $ 0.31
Extraordinary
loss, net
of income
taxes(2)... -- (0.05) -- -- -- -- -- -- -- --
Cumulative
effect of
change in
accounting
principle(3)... -- 0.04 -- -- -- -- -- -- -- --
------- ------- ------- ------- ------- ------- ------- ------- ------- -------
Net income
(loss)
per
share.... $ 0.72 $ 0.60 $ 0.47 $ 0.38 $ 0.39 $ (0.13) $ (0.15) $ 0.74 $ 0.17 $ 0.31
======= ======= ======= ======= ======= ======= ======= ======= ======= =======
Weighted
average
number of
common
shares
and
equivalents
outstanding... 2,250 2,900 3,842 3,741 3,771 3,666 3,666 3,777 3,765 3,940
BALANCE
SHEET
DATA(4):
Working
capital... $ 5,714 $21,146 $30,307 $25,719 $ 29,496 $ 25,454 $ 25,454 $ 30,609 $23,561 $35,906
Total
assets... 25,559 38,528 51,943 59,458 50,214 49,081 49,081 58,090 63,976 83,152
Total
long-term
debt
(including
current
maturities)... 12,211 9,548 21,717 25,123 19,794 20,946 20,946 23,130 24,547 36,432
Total
shareholders'
equity... 6,047 21,594 22,627 24,059 24,106 23,569 23,569 26,375 24,228 28,305

---------------
(1) Effective December 31, 1995, the Company changed its fiscal year end from
June 30 to December 31.

(2) During Fiscal 1993, the Company retired all outstanding 13.25% subordinated
debentures originally due 2005 resulting in an extraordinary loss of
$148,400, or $0.05 per share, net of related income taxes of $76,448.

(3) Effective July 1, 1992, the Company changed its method of accounting for
income taxes to conform with FAS 109. The cumulative effect of this change
in accounting principle was to increase net income by $134,000, or $0.04 per
share.

(4) As of June 30, 1997, as adjusted to reflect the sale of 1,370,000 shares
offered hereby at an offering price of $18.50 per share and the application
of the estimated net proceeds therefrom, working capital would have been
$47,669,000, total assets would have been $83,152,000, long-term debt
(including current maturities) would have been $12,967,000 and total
shareholders' equity would have been $51,770,000.

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MANAGEMENT'S DISCUSSION AND ANALYSIS
OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

OVERVIEW

The Company is the successor to the business of The Wm. Brooks Shoe
Company, a company established in 1932 by William Brooks, who was later joined
by F. M. Brooks, the grandfather of the Company's current Chairman, President
and Chief Executive Officer, Mike Brooks. The business was sold in 1959 to a
company headquartered in Lancaster, Ohio. John W. Brooks, the father of Mike
Brooks, remained as an employee of the business when it was sold. In 1975, John
W. Brooks formed John W. Brooks, Inc. (later known as Rocky Shoes & Boots Co.
("Rocky Co.")) as an Ohio corporation, reacquired the Nelsonville, Ohio
operating assets of the original company and moved the business' principal
executive offices back to Nelsonville, Ohio. In 1993, the Company, Rocky Co.,
Lifestyle and Five Star were parties to a reorganization, and in 1996, Rocky Co.
was merged with and into the Company, resulting in the Company's present
corporate structure.

Following completion of the Company's initial public offering in 1993, the
Company began to convert all of its factories to a modular "Team Pass-Through"
manufacturing system. This system substantially increased total manufacturing
capacity and operating efficiencies. The Company's gross margin, as a percentage
of net sales, was 18.2%, 19.7%, 18.3% and 24.7% for Fiscal 1994, Fiscal 1995,
the twelve months ended December 31, 1995 and Fiscal 1996, respectively.
Additional facility expansion and higher utilization of the factories during
1997 contributed to a gross margin of 27.9% for the six months ended June 30,
1997.

Most of the Company's footwear is manufactured in the Company's facilities
located in Nelsonville, Ohio, the Dominican Republic and Puerto Rico. The
Company purchases raw materials from a number of domestic and foreign sources.
The principal raw materials used in the production of the Company's footwear, in
terms of dollar value, are leather, GORE-TEX waterproof fabric, CORDURA nylon
fabric and soling materials. The Company's footwear is distributed nationwide
and in Canada from the Company's warehouse located in Nelsonville, Ohio. The
Company stores finished goods in the warehouse until they are used to fill an
order. If the product ordered is in inventory, it can be shipped to customers
within one week of the order; however, a majority of the Company's orders for
rugged outdoor footwear are placed in January through April for delivery in July
through October.

In the past, the Company has benefited from a relatively low effective tax
rate. The Company receives favorable tax treatment on income earned by its
subsidiary in Puerto Rico and benefits from local tax abatements available to
such subsidiary. During the fourth quarter of Fiscal 1996, the Company elected
to repatriate future earnings of its subsidiary in the Dominican Republic. The
repatriation of earnings from its subsidiary in the Dominican Republic is
subject to federal income tax, but is exempt from state and local taxation.
Accordingly, the Company will have a higher effective tax rate in the future.

RESULTS OF OPERATIONS

The following table sets forth the percentage relationship to net sales of
certain statement of operations data for the periods indicated.

[Enlarge/Download Table]

FISCAL YEARS SIX MONTHS
ENDED ENDED TWELVE MONTHS FISCAL YEAR SIX MONTHS
JUNE 30, DECEMBER 31, ENDED ENDED ENDED JUNE 30,
--------------- --------------- DECEMBER 31, DECEMBER 31, ---------------
1994 1995 1994 1995 1995 1996 1996 1997
----- ----- ----- ----- -------------- ------------ ----- -----

Net sales................... 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
Cost of goods sold.......... 81.8 80.3 78.2 80.0 81.7 75.3 71.7 72.1
----- ----- ----- ----- ----- ----- ----- -----
Gross margin................ 18.2 19.7 21.8 20.0 18.3 24.7 28.3 27.9
Selling, general and
administrative expenses... 12.9 14.3 13.2 19.0 17.5 16.9 21.8 19.6
----- ----- ----- ----- ----- ----- ----- -----
Income from operations...... 5.3% 5.4% 8.6% 1.0% 0.8% 7.8% 6.5% 8.3%
===== ===== ===== ===== ===== ===== ===== =====

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Six Months Ended June 30, 1997 Compared to the Six Months Ended June 30, 1996

Net Sales. Net sales increased $8,818,048, or 34.6%, to $34,268,258 for
the six months ended June 30, 1997, from $25,450,210 for the same period in
1996. The increase in net sales was primarily attributable to increased sales of
rugged outdoor and handsewn casual footwear to the Company's expanding customer
base. During the six months ended June 30, 1997, the Company added 278 new
accounts, which represents a 20% annualized increase. The Company continues to
benefit from diversification of its customer base with sales to additional new
accounts. Average selling prices were approximately 3.0% higher for the six
months ended June 30, 1997, compared to the same period in 1996 across the
Company's product categories.

Gross Margin. Gross margin increased $2,368,254, or 32.9%, to $9,558,148
for the six months ended June 30, 1997, from $7,189,894 for the same period in
1996. As a percentage of net sales, gross margin was 27.9% for the six months
ended June 30, 1997, versus 28.3% for the same period in 1996. The Company
benefited from increased selling prices and leveraging of manufacturing overhead
from increased production in all three of the Company's manufacturing facilities
partially offset by increased sales to customers who received volume discounts
during the first half of 1997.

Selling, General and Administrative Expenses. Selling, general and
administrative ("SG&A") expenses increased $1,169,174, or 21.1%, to $6,718,144
for the six months ended June 30, 1997, from $5,548,970 for the same period in
1996. The increase in SG&A expenses was primarily due to increased sales
commissions and selling and administrative salaries. As a percentage of net
sales, SG&A expenses were 19.6% for the six months ended June 30, 1997, versus
21.9% for the same period in 1996. This decrease was due to increased sales
volume with no increase in the fixed cost component of SG&A expenses.

The Company plans to increase its advertising expenses during the remainder
of 1997 to support new product introductions and increased market penetration of
its ROCKY brand products. In July 1997, the Company began advertising on
selected cable television shows aimed at audiences that share the demographic
profile of the Company's typical customers. While SG&A expenses may increase in
absolute dollars during the remainder of 1997, the Company does not anticipate
that SG&A expenses will increase as a percentage of net sales in fiscal 1997
compared with Fiscal 1996. See "Risk Factors -- Risks Associated with Forward
Looking Statements."

Interest Expense. Interest expense increased $363,292, or 48.9%, to
$1,106,298 for the six months ended June 30, 1997, from $743,006 for the same
period in 1996. Interest expense increased due to additional borrowings and
higher rates on the Line of Credit which is used to fund working capital needs
to support increased sales.

Income Taxes. Income taxes increased $321,710, or 163.5%, to $518,502 for
the six months ended June 30, 1997, from $196,792 for the same period in 1996.
The Company's effective tax rate was 30.1% for the six months ended June 30,
1997, versus 23.0% for the same period in 1996. The Company's relatively low
effective tax rates result from favorable tax treatment afforded from income
earned by the Company's subsidiary in Puerto Rico and local tax abatements
available to such subsidiary. The Company began to provide for income taxes on
earnings from its subsidiary in the Dominican Republic during the fourth quarter
of 1996. This accounts for the higher effective tax rate for the six months
ended June 30, 1997, versus the same period in 1996. The Company's earnings in
the Dominican Republic are subject to federal income tax, but are exempt from
state and local taxation.

Fiscal 1996 Compared to Twelve Months Ended December 31, 1995

Net Sales. Net sales for Fiscal 1996 rose $12,764,160, or 21.1%, to
$73,147,821 from $60,383,661 for 1995. The Company's sales of rugged outdoor
footwear increased 15.9%, sales of occupational footwear increased 15.0% and
sales in the factory outlet store increased 17.0%. Additionally, net sales
increased in Fiscal 1996 from further diversification of the customer base,
which included increased penetration in certain geographic markets, the addition
of many smaller customers and substantial re-orders. The Company also began
selling through new retail sales channels which include regional and national
department stores. Average selling prices were approximately 3.0% higher in
Fiscal 1996 than 1995 across the Company's product categories.

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Gross Margin. The Company's gross margin increased $6,995,405, or 63.3%,
to $18,044,243 for Fiscal 1996, from $11,048,838 for the same period in 1995. As
a percentage of net sales, gross margin rose to 24.7% for Fiscal 1996, versus
18.3% for the same period in 1995. The increase in gross margin was due to
improved factory utilization in all of the Company's manufacturing facilities as
a result of increased new orders and re-orders by a growing number of customers.
In addition, increased sales of ROCKY brand handsewn casual footwear contributed
to the improved gross margin for Fiscal 1996.

SG&A Expenses. SG&A expenses increased $1,762,695, or 16.7%, to
$12,332,519 for Fiscal 1996, from $10,569,824 in 1995. As a percentage of net
sales, SG&A expenses declined to 16.9% in Fiscal 1996, from 17.5% in 1995. The
decrease as a percentage of net sales was due to increased sales volume with no
increase in the fixed cost component of SG&A expenses combined with a decrease
in advertising expenses. In 1995, the Company implemented specific marketing
initiatives, including increased advertising and additional sales personnel. The
impact of such initiatives resulted in greater sales volumes in Fiscal 1996 with
minimal additional costs.

Interest Expense. Interest expense increased $3,187, or 0.2%, to
$2,103,556 for Fiscal 1996, from $2,100,369 in 1995. Interest expense remained
relatively constant due to improved cash flow in Fiscal 1996, similar average
balances outstanding on the Line of Credit, and generally stable interest rates
during Fiscal 1996 and 1995.

Income Taxes. Income taxes for Fiscal 1996 were $918,154, versus a benefit
of $988,395 in 1995. The Company's relatively low effective tax rate of 24.7%
for Fiscal 1996 resulted from favorable income tax treatment afforded under the
Internal Revenue Code for income earned by the Company's subsidiary in Puerto
Rico and local tax abatements available to such subsidiary. In addition, during
the first three quarters of 1996, the Company provided no income taxes on the
earnings of its Dominican Republic subsidiary as the Company intended to
reinvest such earnings in that subsidiary on a long-term basis. In the fourth
quarter of 1996, the Company determined that it would repatriate future earnings
from its subsidiary in the Dominican Republic and, accordingly, began to provide
appropriate income taxes on such earnings. In future years, the Company will pay
a higher effective tax rate, since the repatriation of earnings from its
subsidiary in the Dominican Republic is subject to federal income tax, but is
exempt from state and local taxation.

The high effective tax benefit rate in 1995 of 64.8% was due to the reasons
cited for Fiscal 1996 and to losses incurred domestically for which a full tax
benefit was obtained compared to earnings in its Puerto Rican and Dominican
Republic subsidiaries for which the related tax effect was minimal.

Transition Period Compared to the Six Month Period Ended December 31, 1994

The Company's operations are seasonal in nature with sales of footwear
generally higher in the summer and fall months (June through October) than the
balance of the year. Because of this seasonality, results of the six month
Transition Period should not be annualized and compared with the results of
Fiscal 1996, Fiscal 1995 and Fiscal 1994.

Net Sales. Net sales increased $156,834, or 0.4%, to $36,123,862 for the
Transition Period, from $35,967,028 for the same period in 1994. The Company's
sales of rugged outdoor footwear increased 8.5%, sales of occupational footwear
increased 5.1% and sales in the factory outlet store increased 20.4%. This was
offset by a decline in sales of handsewn casual footwear of 73.7% as a result of
the discontinuation of private label sales to a major customer. Average selling
prices were approximately 3.0% higher in the Transition Period versus the same
period in 1994 across the Company's product categories.

Gross Margin. The Company's gross margin declined $595,652, or 7.6%, to
$7,237,307 in the Transition Period, from $7,832,959 for the same period in
1994. As a percentage of net sales, gross margin declined to 20.0% in the
Transition Period from 21.8% in the same period in 1994. The decline was due to
lower absorption of the Company's fixed component of manufacturing overhead. Due
to limited sales growth and a desire to lower the Company's inventory, the
Company significantly reduced its production schedules in all three of its
manufacturing facilities during the latter part of 1995. This strategy
negatively affected operating results in the Transition Period.

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SG&A Expenses. SG&A expenses increased $2,107,638, or 44.3%, to
$6,863,623, for the Transition Period, from $4,755,985 for the same period in
1994. As a percentage of net sales, SG&A expenses were 19.0% for the Transition
Period, versus 13.2% for the same period in 1994. The increased expense was
primarily a result of increased advertising expense as well as increased sales
management salaries and, to a lesser extent, increased professional fees due to
its change of fiscal year. Experiencing a weak retail environment for most of
1995, the Company elected to increase its advertising budget substantially
during the Transition Period in an effort to maintain market share. The Company
also increased the number of its exclusive sales representatives in an effort to
secure sales growth in 1996. As a percentage of net sales, these expenses
increased substantially due to the expenditures for increased advertising and
additional sales and marketing personnel in advance of higher expected sales
which did not occur during the Transition Period.

Interest Expense. Interest expense decreased $6,580, or 0.5%, to
$1,211,646 for the Transition Period, from $1,218,226 for the same period in
1994. The Company's outstanding balances and interest rates were relatively the
same in the Transition Period as in the similar period in 1994.

Income Taxes. Income taxes for the Transition Period resulted in a net
benefit of $333,185, compared to an expense of $458,770 for the same period in
1994. The Company's effective tax benefit rate was 40.5% for the Transition
Period, versus an effective tax rate of 23.7% for the same period in 1994. The
change in the effective tax rate was due to nearly break-even operations for the
Company's subsidiaries in Puerto Rico and the Dominican Republic and a loss from
domestic operations during the Transition Period. A larger portion of the
Company's income was earned by the subsidiaries in Puerto Rico and the Dominican
Republic for the same period in 1994, for which minimal or no income taxes were
recorded based on the Company's intent to reinvest such earnings on a long term
basis.

Fiscal 1995 Compared to Fiscal 1994

Net Sales. Net sales for Fiscal 1995 increased $7,332,061, or 13.9%, to
$60,226,827 from $52,894,766 for Fiscal 1994. Net sales growth was primarily
attributable to 21.8% and 6.2% sales increases in rugged outdoor footwear and
occupational footwear, respectively. This sales growth was due in part to the
addition of over 350 new customer accounts in Fiscal 1995, as well as a 3.0%
increase in the average selling prices over Fiscal 1994. The Company's factory
outlet store was expanded and sales increased 76.2% over Fiscal 1994. Net sales
for Fiscal 1995 included $4,319,041 of sales of private label handsewn casual
footwear to The Rockport Company. The Company discontinued all Rockport
production late in Fiscal 1995.

Gross Margin. Gross margin rose $2,236,704, or 23.2%, to $11,860,451 in
Fiscal 1995, from $9,623,747 for Fiscal 1994. As a percentage of net sales,
gross margin was 19.7% in Fiscal 1995, versus 18.2% in Fiscal 1994. The increase
was primarily attributable to higher selling prices as well as lower direct
labor costs per pair resulting from the full implementation of a modular "Team
Pass-Through" manufacturing system which gives the Company greater flexibility
in increasing or decreasing production due to sales needs. In addition, the
Fiscal 1994 gross margin was negatively impacted by the production shut down and
training associated with the conversion to the modular manufacturing system. The
labor efficiencies were offset by higher manufacturing overhead rates due to a
decrease in the Company's production schedule in the last six months of Fiscal
1995 to reduce inventory levels as a result of lower than expected sales
volumes. Sales volumes were lower than expected due, however, to the unusually
warm weather conditions in November and December of 1993 which slowed retail
sales of cold weather footwear and resulted in higher inventory levels.

SG&A Expenses. SG&A expenses increased $1,814,949, or 26.6%, to $8,629,172
for Fiscal 1995, from $6,814,223 for Fiscal 1994. SG&A expenses as a percentage
of net sales were 14.3% in Fiscal 1995, versus 12.9% for Fiscal 1994. The
increased expense was due primarily to increased advertising expense. As a
percentage of net sales, SG&A expenses increased from Fiscal 1994 due to lower
sales volumes as discussed above.

Interest Expense. Interest expense increased $1,220,477, or 138.0%, to
$2,104,787 for Fiscal 1995, from $884,310 for Fiscal 1994. The increase in
interest expense was a result of increased borrowings under and rates of
interest on the Line of Credit to support increased inventory balances during
the year as well as increased borrowings for significant fixed asset additions
made in Fiscal 1995 and Fiscal 1994.

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Income Taxes. Income taxes decreased $499,567 to an income tax benefit of
$196,440 in Fiscal 1995 from an income tax expense of $303,127 for Fiscal 1994.
Differences in the effective tax rates from the statutory rates were due to a
significant amount of profits being generated from the Company's two
subsidiaries with low or no income taxes.

SEASONALITY AND UNAUDITED QUARTERLY FINANCIAL INFORMATION

The Company's quarterly results may fluctuate significantly as a result of
such seasonality. Because of the potential quarterly fluctuations in the
Company's revenue and operating results, results for any particular quarter may
not be indicative of future quarterly or annual results.

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QUARTER ENDED
---------------------------------------------------
MARCH 31, JUNE 30, SEPTEMBER 30, DECEMBER 31,
--------- -------- ------------- ------------
(IN THOUSANDS, EXCEPT PER SHARE DATA)

TWELVE MONTHS ENDED DECEMBER 31, 1995:
Net sales.......................................... $12,046 $ 12,214 $19,669 $ 16,455
Gross margin....................................... 2,652 1,181 5,080 2,136
Income (loss) from operations...................... 681 (554) 1,799 (1,447)
Income (loss) before income taxes.................. 91 (793) 1,165 (1,988)
Net income (loss).................................. 73 (119) 897 (1,388)
Net income (loss) per share........................ $ 0.02 $ (0.03) $ 0.24 $ (0.38)
FISCAL YEAR ENDED DECEMBER 31, 1996:
Net sales.......................................... $10,261 $ 15,190 $23,898 $ 23,799
Gross margin....................................... 2,827 4,363 5,555 5,299
Income from operations............................. 210 1,430 2,299 1,773
Income (loss) before income taxes.................. (250) 1,106 1,638 1,230
Net income (loss).................................. (200) 859 1,369 778
Net income (loss) per share........................ $ (0.05) $ 0.23 $ 0.36 $ 0.20
SIX MONTHS ENDED JUNE 30, 1997:
Net sales.......................................... $12,262 $ 22,006
Gross margin....................................... 3,277 6,281
Income from operations............................. 700 2,140
Income before income taxes......................... 250 1,475
Net income......................................... 189 1,017
Net income per share............................... $ 0.05 $ 0.26

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LIQUIDITY AND CAPITAL RESOURCES

The Company has primarily funded its working capital requirements and
capital expenditures through borrowings under its Line of Credit and other
indebtedness. Working capital is used primarily to support changes in accounts
receivable and inventory as a result of the Company's seasonal business cycle
and business expansion. These requirements are generally lowest in January
through March of each year and highest in April through September of each year.
In addition, the Company requires financing for machinery, equipment and
facility additions, as well as the introduction of new styles of footwear. At
June 30, 1997, the Company had working capital of $35,906,276, versus
$30,608,581 at December 31, 1996.

The Line of Credit provides for advances based on a percentage of eligible
accounts receivable and inventory with maximum borrowing limits and periodically
adjusts to match the Company's seasonal requirements for working capital. The
maximum dollar amount available under the Line of Credit is $42,000,000 until
January 1, 1998, when the line decreases to $25,000,000. The maximum available
under the Line of Credit increases to $42,000,000 on May 16, 1998. As of June
30, 1997, the Company had borrowed $30,465,000 against its available Line of
Credit of $30,757,041 (based upon the level of eligible accounts receivable and
inventory). Amounts outstanding under the Line of Credit bear interest at the
lender's prime rate. The Line of Credit terminates on April 30, 1999.

Cash paid for capital expenditures during the six months ended June 30,
1997 was $1,453,902. The Company anticipates capital expenditures for the next
twelve months will be primarily for lasts, dies and patterns for new styles of
footwear, retail in-store displays and replacement machinery and equipment. The
Company has begun an approximate $750,000 expansion of its manufacturing
facility in the Dominican Republic and, after the expansion is complete,
believes it will have sufficient manufacturing capacity to handle additional
production needs for the next twelve months. The Company anticipates that
capital expenditures for the year ended December 31, 1997 will be approximately
$3,000,000. The Company believes it will be able to finance such additions and
meet operating expenditure requirements through December 31, 1998 through
additional long-term borrowings, operating cash flows and from the net proceeds
of this offering. See "Risk Factors -- Risks Associated with Forward Looking
Statements."

INFLATION

The Company cannot determine the precise effects of inflation; however,
inflation continues to have an influence on the cost of raw materials, salaries
and employee benefits. The Company attempts to minimize or offset the effects of
inflation through increased selling prices, productivity improvements and cost
reductions.

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BUSINESS

OVERVIEW

The Company designs, develops, manufactures and markets premium quality
rugged outdoor, occupational, and handsewn casual footwear under the ROCKY
brand. The Company's products are designed to appeal to consumers seeking high
performance, durable, quality footwear manufactured with premium materials such
as GORE-TEX. The Company's footwear is sold by more than 2,600 retailers in the
United States and Canada. The Company's largest customers include: Cabela's,
Inc., Bass Pro Shops, Inc., and Dick's Clothing and Sporting Goods for rugged
outdoor footwear; Fecheimer Brothers Uniforms, Inc. and R & R Uniform, Inc. for
occupational footwear; and J.C. Penney Company, Inc. for handsewn casual
footwear.

STRATEGY

Maintain Innovation and Quality. Innovation and quality are hallmarks of
the ROCKY brand. The Company believes it has developed a competitive advantage
through its ability to produce high quality footwear incorporating premium
materials such as GORE-TEX. The Company continually strives to develop new
products and to introduce innovations in each of its footwear market segments.
The Company stresses quality control at every stage of its manufacturing
process. Each manufacturing facility is staffed with trained quality assurance
personnel, and a portion of each manufacturing employee's compensation is based
on the level of product quality of each employee's respective work group.

Increase Awareness of the ROCKY Brand. The Company believes that its
long-term reputation for quality has increased awareness of the ROCKY brand. To
increase the strength of its brand, the Company has reformulated its advertising
strategy by shifting its focus from the retail trade directly to the consumer. A
key component of this new strategy includes advertising through cost-effective
cable broadcasts aimed at audiences which share the demographic profile of the
Company's typical customers. Similarly, the Company is shifting its national
print advertising campaign to more consumer-oriented publications. Management
believes that by directly targeting the consumer it can convey a broader and
more consistent image of the ROCKY brand, thereby increasing demand for its
products at higher retail prices.

Leverage the ROCKY Brand. The Company believes that the ROCKY brand has
become a recognizable and established brand name for quality-conscious consumers
in the rugged outdoor and occupational segments of the men's footwear market.
The Company intends to continue to leverage the ROCKY brand with a major
emphasis on broadening its share of the handsewn casual market segment. The
Company has discontinued private label manufacturing of handsewn casual footwear
in favor of producing a line of ROCKY brand products in this market segment.
Additionally, the Company licenses the ROCKY brand for use on certain
complementary products, such as socks and hats, in an effort to expand brand
recognition.

Develop an Exclusive Rocky-Focused Sales Force. The Company has
historically sold its footwear through manufacturers' representatives who
carried ROCKY brand products as well as other non-competing products. In an
effort to ensure full representation of its complete product line and consistent
support of its customers, late in 1995, the Company began replacing its
manufacturers' representatives with exclusive sales representatives who sell
only ROCKY brand products. Currently, 60% of the Company's sales force is
comprised of exclusive sales representatives. The Company's objective is for at
least 90% of its sales force to be exclusive sales representatives.

Capitalize on Manufacturing Process. The Company manufactures its products
under a twin-plant concept by producing its labor intensive "upper portion" in
its lower wage rate plants in the Dominican Republic and Puerto Rico and
completing its footwear in Puerto Rico and Nelsonville, Ohio where it uses
state-of-the-art bottoming techniques. The Company utilizes a modular "Team
Pass-Through" manufacturing system in each of its manufacturing facilities. The
Company believes that this system, which allows each person to perform a

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number of different tasks, is superior to a traditional assembly line approach,
which requires each person to perform a single repetitive task. This system
increases the number of pairs of footwear produced per square foot of
manufacturing space, reduces work-in-process inventory and direct labor and
improves the Company's production yields. In addition, the Company believes that
its manufacturing process allows it to respond quickly to changes in product
demand and consumer preferences.

Expand Product Sourcing. The Company currently sources approximately 5% of
its products in the Far East. The Company sources products to reach price points
that it cannot obtain with products manufactured in its own facilities. A
greater portion of the Company's products may be sourced in the future if the
Company expands and reaches capacity in its manufacturing facilities. The
Company employs a full-time quality assurance staff to inspect each shipment
sourced in the Far East. All of the Company's sourced footwear is designed by
the Company's design and engineering team.

PRODUCT LINES

The Company's product lines consist of rugged outdoor, occupational and
handsewn casual footwear. ROCKY brand products emphasize quality, patented
materials, such as GORE-TEX waterproof breathable fabric, CORDURA nylon fabric,
CAMBRELLE cushioned lining and THINSULATE thermal insulation. The following
table summarizes the Company's product lines:

[Enlarge/Download Table]

RUGGED OUTDOOR OCCUPATIONAL HANDSEWN CASUAL
--------------------------- --------------------------- ---------------------------

TARGET MARKET............. Hunters and outdoorsmen Law enforcement personnel, Retail consumers of premium
security guards, postal casual wear
workers, paramedics and
factory and construction
workers

SUGGESTED RETAIL
PRICE RANGE.............. $89-$239 $69-$179 $89-$149

DISTRIBUTION
CHANNELS................. Sporting goods stores, Retail uniform stores, Independent retail stores,
outdoor specialty stores mail order catalogs, department store chains,
and specialty safety stores and mail order catalogs and
mail order catalogs independent retail stores sporting goods stores

COMPANY'S LEADING
BRAND NAMES.............. BEAR CLAW, ELIMINATOR, TUFF TERRAINERS
SNOW STALKER, ROCKY 911 SERIES, and OUTBACKS
SUPERSTALKERS and ALPHA, CROSSTECH,
MOUNTAIN STALKERS WORKSMART and
BEAR CLAW STEEL TOE

Rugged Outdoor Footwear. Rugged outdoor footwear, which is the Company's
largest product line in terms of total net sales, represented $42.3 million, or
57.8%, of Fiscal 1996 net sales. The Company's rugged outdoor footwear consists
of all season sport/hunting boots that are typically waterproof and insulated.
These products are designed to keep outdoorsmen comfortable in extreme
conditions. Most of the Company's rugged outdoor footwear have outsoles which
are designed to provide excellent cushioning and traction. Although Rocky's
rugged outdoor footwear is regularly updated to incorporate new camouflage
patterns, the Company believes its products in this category are relatively
insensitive to changing fashion trends. For example, two of the Company's most
popular current boot styles were introduced in 1984 and 1988, respectively.

Occupational Footwear. Occupational footwear, which is the Company's
second largest product line, represented $17.0 million, or 23.3%, of Fiscal 1996
net sales. All occupational footwear styles are designed to be comfortable,
flexible, lightweight, slip resistant and durable and are typically worn by
people who are required to spend a majority of their time at work on their feet.
The Company recently began to incorporate Gore's

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CROSSTECH fabric, which is resistant to blood born pathogens, into certain
styles of its occupational footwear. Several of the Company's occupational
footwear products are similar in design to certain of the Company's rugged
outdoor footwear styles, except the Company's occupational footwear is primarily
black in color and features innersole support systems. This product category
includes work/steel toe footwear designed for industrial, construction and
manufacturing workers who demand leather work boots that are durable, flexible
and comfortable. Many companies require their workers to wear steel toe boots
and often provide purchase programs for their employees' footwear needs.

Handsewn Casual Footwear. Aggregate sales of the Company's handsewn casual
footwear were $4.2 million in Fiscal 1996, accounting for 5.7% of net sales. The
Company's handsewn casual products target the upscale segment of the market and
include well-styled, comfortable leather shoes of a variety of constructions,
including traditional handsewn. Most of the Company's footwear in this segment
is waterproof and highly functional for outdoor activity. The Company has placed
increased emphasis on expanding its market share within the casual segment by
increasing the number of its product offerings and more directly targeting the
retail consumer. The Company currently offers 20 styles of footwear within this
market segment. Prior to Fiscal 1996, the Company manufactured handsewn casual
products primarily on a private label basis. The Company, however, discontinued
manufacturing on a private label basis in order to manufacture handsewn casual
footwear exclusively under the ROCKY brand.

Other. The Company manufactures and/or markets a variety of accessories,
including GORE-TEX waterproof oversocks, GORE-TEX waterproof booties, innersole
support systems, foot warmers, laces and foot powder. GORE-TEX waterproof
oversocks are sold under the ROCKY brand and as private label products.
Additionally, the Company periodically outsources excess manufacturing capacity
for shoe uppers and bottoms to other shoe manufacturers. Aggregate sales of
other products, including outsourcing, were $4.8 million in Fiscal 1996,
representing 6.6% of net sales.

Net Sales Composition. The following table indicates the percentage of net
sales derived from each major product line and the factory outlet store for the
periods indicated. Historical percentages may not be indicative of the Company's
future product mix.

[Enlarge/Download Table]

TRANSITION
FISCAL 1994 FISCAL 1995 PERIOD FISCAL 1996
------------ ------------ ---------- ------------

Rugged outdoor footwear............. 54.3% 57.6% 65.7% 57.8%
Occupational footwear............... 25.8 24.0 20.9 23.3
Handsewn casual footwear............ 10.8 8.1 2.1 5.7
Factory outlet store................ 3.9 6.1 7.6 6.6
Other............................... 5.2 4.2 3.7 6.6
------ ------ ---------- ------
100.0% 100.0% 100.0% 100.0%
========== ========== ======== ==========

PRODUCT DESIGN AND DEVELOPMENT

Product design and development are initiated both internally by the
Company's development staff and externally by customers and suppliers. The
Company's product development personnel, marketing personnel and sales
representatives work closely to identify opportunities for new styles,
camouflage patterns, design improvements and the incorporation of new materials.
These opportunities are reported to the Company's development staff which
oversees the development and testing of the new footwear. The Company also
receives design and product innovation ideas from tradeshows and from its
customers and suppliers who work with the Company to design footwear
incorporating desired features or product innovations. The Company strives to
develop products which respond to the changing needs and tastes of consumers
under time constraints imposed by the market. As part of the design process, the
Company maintains a computer aided design (CAD) system, which significantly
shortens the development period for new footwear styles. Once the product design
has been approved for production, a last (a reusable form utilized in the
manufacture of footwear) is developed by the Company and then reproduced by a
third-party supplier.

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SALES, MARKETING AND ADVERTISING

The Company has developed comprehensive marketing and advertising programs
to gain national exposure for its ROCKY brand products in its targeted markets.
By creating strong brand awareness, the Company seeks to increase the general
level of retail prices for its products, expand its customer base and increase
brand loyalty. The Company's footwear is sold by more than 2,600 retailers in
the United States and Canada. The Company's largest customers include: Cabela's,
Inc., Bass Pro Shops, Inc. and Dick's Clothing and Sporting Goods for rugged
outdoor footwear; Fecheimer Brothers Uniforms, Inc. and R & R Uniforms, Inc. for
occupational footwear; and J.C. Penney Company, Inc. for handsewn casual
footwear. No single customer accounted for more than 10% of the Company's
revenues in Fiscal 1996.

The Company's sales and marketing personnel are responsible for developing
and implementing all aspects of advertising and promotion of the Company's
products. In addition, the Company maintains a network of 55 exclusive sales
representatives and manufacturers' representatives, operating in 14 geographic
territories, who sell the Company's products throughout the United States and in
Canada. The Company has historically sold its products through manufacturers'
representatives who carried ROCKY brand products as well as other non-competing
products. In an effort to ensure full representation of its complete product
line and consistent support of its customers, late in 1995, the Company began
replacing its manufacturers' representatives with exclusive sales
representatives who sell only ROCKY brand products. Currently, 60% of the
Company's sales force is comprised of exclusive sales representatives. The
Company's objective is for at least 90% of its sales force to be exclusive sales
representatives. The Company also changed its sales and manufacturing
representatives compensation program by setting performance goals based on sales
growth, development of new accounts and increased penetration of existing
accounts with new products. The Company's exclusive sales representatives and
manufacturers' representatives are paid on a commission basis and are
responsible for sales, service and follow-up.

The Company advertises and promotes the ROCKY brand through a variety of
methods, including product packaging, national print advertising and a
telemarketing operation. In addition, the Company attends numerous tradeshows.
The Company's marketing personnel have developed a product list, product catalog
and dealer support system which includes attractive point-of-sale displays and
co-op advertising programs. In the future, the Company plans to attend a greater
number of tradeshows, which have historically been an important source of new
orders, in response to increasing demand and favorable results received from
attending such shows.

The Company believes that its long-term reputation for quality has
increased awareness of the ROCKY brand. To further increase the strength of its
brand, the Company has reformulated its advertising strategy by shifting its
focus from the retail trade directly to the consumer. A key component of this
new strategy includes advertising through cost-effective cable broadcasts aimed
at audiences which share the demographic profile of the Company's typical
customers. Similarly, the Company is shifting its national print advertising
campaign to more consumer-oriented publications. The Company places full page
advertisements in a number of magazines and other publications having national
and international circulations, including Sports Afield, Field & Stream, North
American Hunter, Outdoor Life, North American Fisherman, Police and Security
News, Rescue and Law and Order. The artwork in this Prospectus represents actual
advertisements of the Company which have appeared in the aforementioned
magazines. Such advertisements are included for illustration purposes only, and
all statements made in such advertisements are qualified in their entirety by
the information set forth elsewhere in this Prospectus. The Company's print
advertisements and television commercials emphasize the waterproof nature of the
Company's footwear as well as its high quality, comfort, functionality and
durability. Management believes that by directly targeting the consumer it can
create a more recognizable, consistent image of the ROCKY brand, thereby
increasing demand for its products at higher retail prices.

All of the Company's advertisements include a toll free number for
consumers to inquire about the Company's products and to locate their nearest
retailer. The Company's national telemarketing operation is a "store-locator"
system. A potential customer calls into the telemarketing center where trained
telemarketing representatives, who are familiar with all styles of ROCKY
footwear, respond to questions and refer the caller to one to three retailers in
or near the caller's area according to ZIP code. The telemarketing
representative records the name, address and telephone number of the caller, and
a letter is sent to the potential customer thanking him

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or her for the inquiry, again identifying the nearby retailers and inviting the
caller to visit the stores to try on a pair of ROCKY shoes or boots. An
additional letter is sent to each of the retailers who were recommended to the
caller, providing the retailers with the name, address and telephone number of
the caller and requesting that their staff contact the potential customer and
personally invite them to the store to shop for ROCKY footwear. A ROCKY postcard
is provided for the retailer's convenience. A similar process is used with
reader service cards placed in various publications which advertise the
Company's products.

MANUFACTURING AND SOURCING

Quality control is stressed at every stage of the manufacturing process and
is monitored by trained quality assurance personnel at each of the Company's
manufacturing facilities. Every pair of ROCKY footwear, or its component parts,
produced at the Company's facilities is inspected at least five times during the
manufacturing process with some styles inspected up to nine times. Every
GORE-TEX waterproof bootie liner is individually tested by filling it with
compressed air and submerging it in water to verify that it is waterproof.
Quality control personnel at the Nelsonville, Ohio warehouse conduct quality
control testing on incoming sourced finished goods and raw materials and inspect
random samples from the finished goods inventory from each of the Company's
manufacturing facilities to ensure that all items meet the Company's high
quality standards. A portion of each manufacturing employee's compensation is
based on the level of product quality of each employee's respective work group.

Most of the Company's footwear is produced in its own facilities in
Nelsonville, Ohio, the Dominican Republic and Puerto Rico. The Company sources
some footwear from manufacturers in the Far East, primarily China, which has
historically accounted for approximately 5% of its products. A greater portion
of the Company's products may be sourced in the future if the Company expands
and reaches capacity in its manufacturing facilities. The Company sources
products to reach price points that it cannot obtain with products manufactured
in its own facilities. The Company will source products from outside facilities
only if the Company believes that these facilities will maintain the high
quality that has become associated with ROCKY brand footwear. All product
sourcing is planned and implemented under the direction and supervision of the
Company's Director of Sourcing.

Compliance with federal, state and local regulations with respect to the
environment has not had, nor does the Company expect it to have, any material
effect on the earnings, manufacturing process, capital expenditures or
competitive position of the Company.

SUPPLIERS

The Company purchases raw materials from a number of domestic and foreign
sources. The Company does not have any long-term supply contracts for the
purchase of its raw materials, except for limited blanket orders on leather to
protect the Company's wholesale selling prices for an extended period of time.
The principal raw materials used in the production of the Company's footwear, in
terms of dollar value, are leather, GORE-TEX waterproof fabric, CORDURA nylon
fabric and soling materials. The Company believes that these materials will
continue to be available from its current suppliers, and that, with the
exception of GORE-TEX waterproof fabric, there are acceptable present
alternatives to these suppliers and materials.

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GORE-TEX waterproof fabric is purchased under license directly from W. L.
Gore & Associates, Inc. A majority of the Company's footwear incorporates
GORE-TEX waterproof fabric. The Company, which has been a customer of Gore since
1980, was the first footwear manufacturer licensed by Gore to manufacture,
promote, sell and distribute footwear worldwide using GORE-TEX waterproof
fabric. The Company is currently one of the largest customers of GORE-TEX
waterproof fabric for footwear. Although other waterproofing techniques or
materials are available, the Company places a high value on its GORE-TEX license
because the GORE-TEX trade name has high brand name recognition and the GORE-TEX
waterproof fabric used in the manufacture of ROCKY footwear has a reputation for
quality and proven performance.

Under the Company's licensing agreement with Gore, a prototype or sample of
each style of shoe or boot designed and produced by the Company that
incorporates GORE-TEX waterproof fabric must be tested and approved by Gore
before the Company is permitted to manufacture or sell commercial quantities of
that style of footwear. Gore's testing involves immersing the Company's footwear
prototype for days in a water exclusion tester and flexing the prototype 500,000
times, simulating a 500-mile march through several inches of water. The
prototype is then placed in a sweat absorption and transmission tester to
measure "breathability," which is the amount of perspiration that can escape
from the footwear.

All of the Company's GORE-TEX footwear is guaranteed to be waterproof for
one year from the date of purchase. When a customer claims that a product is not
waterproof, the product is returned to the Nelsonville, Ohio manufacturing
facility for further testing. If the product fails this testing process, it is
either replaced or credit is given, at the customer's discretion. The Company
believes that, historically, the claims associated with this guarantee have been
consistent with guarantee claims in the footwear industry.

SEASONALITY AND WEATHER

The Company has historically experienced significant seasonal fluctuations
in the sale of its rugged outdoor footwear. A majority of orders for the
Company's rugged outdoor footwear are placed in January through April for
delivery in July through October. In order to meet demand, the Company must
manufacture its rugged outdoor footwear year round to be in a position to ship
advance orders during the last two quarters of each calendar year. Accordingly,
average inventory levels have been highest during the second and third quarters
of each calendar year and sales have been highest in the last two quarters of
each calendar year. Because of seasonal fluctuations, there can be no assurance
that the results for any particular interim period will be indicative of results
for the full year or for future interim periods.

Many of the Company's products, particularly its rugged outdoor footwear
line, are used by consumers in cold or wet weather. Mild or dry weather can have
a material adverse effect on sales of the Company's products, particularly if
mild or dry weather conditions occur in broad geographical areas during late
fall or early winter. Also, due to variations in weather conditions from year to
year, results for any single quarter or year may not be indicative of results
for any future quarter or year. Due to extremely cold winters in certain areas
of the United States during the last two winter seasons, the Company believes
its customers sold a significant portion of their inventory to retail consumers.

Footwear retailers in general have begun placing orders closer to the
selling season. This increases the Company's business risk because it must
produce and carry inventories for relatively longer periods. In addition, the
later placement of orders may change the historical pattern of orders and sales
and increase the seasonal fluctuations in the Company's business. There can be
no assurance that the results for any particular interim period or year will be
indicative of results for the full year or for any future interim period or
year.

BACKLOG

At June 30, 1997 and June 30, 1996, the Company had unfilled orders from
its customers in the amount of approximately $32.2 million and $25.3 million,
respectively. By comparison, at December 31, 1996, backlog was $3.8 million.
Because a majority of the Company's orders are placed in January through April
for delivery in July through October, the Company's backlog is lowest during the
October through December period and peaks during the April through June period.
Factors other than seasonality could have a significant impact on the

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Company's backlog and, therefore, the Company's backlog at any one point in time
may not be indicative of future results. Generally, orders may be canceled by
customers prior to shipment without penalty.

PATENTS, TRADEMARKS AND TRADE NAMES

The Company owns eleven United States patents for shoe upper designs. The
Company has six other United States design patent applications for shoe uppers
that have been allowed, but for which patents have not yet been issued. The
Company has four additional United States design patent applications pending for
shoe soles and a shoe upper. The Company is not aware of any infringement of its
patents or that it is infringing any patents owned by third parties.

The Company owns United States federal registrations for its marks ROCKY,
ROCKY BOOTS (which claims a ram's head Design as part of the mark),
CORNSTALKERS, COME WALK WITH U.S. and Design, ROCKY 911 SERIES and Design, SNOW
STALKER, 4 WAY STOP and Design, BEAR CLAW and STALKERS. Additional mark
variations for ROCKY BOOTS and Design (which claims a ram's head Design as part
of the mark), ROCKY and Design for cigars, and SINCE 1932 ROCKY - ROCKY SHOES &
BOOTS INC. plus a detailed full ram Design are the subject of pending United
States federal applications for registration. In addition, the Company uses and
has common law rights in the marks ROCKY MOUNTAIN STALKERS, ROCKY BEAR CLAW
SERIES and other ROCKY marks. During 1994, the Company began to increase
distribution of its goods in several countries, including countries in Western
Europe, Canada and Japan. The Company has applied for trademark registration of
its ROCKY mark in a number of foreign countries.

The Company also uses in its advertising and in other documents the
following trademarks owned by corporations other than the Company: GORE-TEX and
CROSSTECH are registered trademarks of W.L. Gore & Associates, Inc.; CORDURA is
a registered trademark of E.I. DuPont de Nemours and Company; THINSULATE is a
registered trademark of Minnesota Mining and Manufacturing Company; and
CAMBRELLE is a trademark of Koppers Industries, Inc. The Company is not aware of
any material conflicts concerning its marks or its use of marks owned by other
corporations.

COMPETITION

The Company operates in a very competitive environment. Product function,
design, comfort, quality, technological improvements, brand awareness,
timeliness of product delivery and pricing are all important elements of
competition in the markets for the Company's footwear. The Company believes
that, based on these factors, it competes favorably in its rugged outdoor
footwear and occupational footwear market niches. Many of the Company's
competitors have greater financial, distribution and marketing resources than
the Company. The Company has at least five major competitors in each of its
markets. All of these competitors have strong brand name recognition in the
markets that they serve.

The footwear industry is subject to rapid changes in consumer preferences.
The Company's handsewn casual product line and certain styles within its rugged
outdoor and occupational product lines are susceptible to fashion trends.
Therefore, the success of these products and styles are more dependent on the
Company's ability to anticipate and respond to changing fashion trends and
consumer demands within its niche market in a timely manner. The Company's
inability or failure to do so could adversely affect consumer acceptance of
these product lines and styles and could have a material adverse effect on the
Company's business, financial condition and results of operations.

EMPLOYEES

At June 30, 1997, the Company had approximately 1,670 full-time employees
and 25 part-time employees. Approximately 1,250 of these full-time employees are
in the Dominican Republic and Puerto Rico, including approximately 1,070 in
production and the balance in managerial and administrative positions. The
production employees at the Nelsonville, Ohio facility are represented by the
Amalgamated Clothing and Textile Workers Union. The current collective
bargaining agreement between the Company and the union was reached in May 1996
and will expire in May 1998. The Company believes the agreement is consistent
with other contracts in the

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footwear industry. Management considers its relations with all of its employees,
both union and non-union, to be good.

PROPERTIES

The Company's executive offices and factory outlet store are located in
Nelsonville, Ohio in a two-story 25,000 square foot building, subject to a
mortgage, adjacent to the Company's Nelsonville manufacturing facility. The
first floor of this building, which consists of approximately 12,500 square
feet, houses the Company's factory outlet store which was opened in late 1994.
The second floor houses the Company's executive offices. The Company also owns a
5,000 square foot building, in Nelsonville, Ohio, subject to a mortgage, which
is used to house administrative staff.

The Company owns a 98,000 square foot distribution warehouse in
Nelsonville, Ohio, subject to a mortgage. This warehouse receives and stores raw
materials for all of the Company's manufacturing facilities and stores and
distributes finished goods to customers throughout the United States and Canada.
Additionally, under a two-year lease entered into in January 1997, the Company
leases 18,000 square feet of warehouse space in Logan, Ohio, which it uses to
store raw materials and finished goods.

The Company leases a 41,000 square foot manufacturing facility in
Nelsonville, Ohio, from the William Brooks Real Estate Company, an entity owned
by certain members of the Brooks family, including Mike Brooks and Barbara
Brooks Fuller, who are also executive officers and directors of the Company. The
lease expires in February 2002 and is renewable for one five-year term.

Lifestyle leases a 20,500 square foot manufacturing facility and a 22,700
square foot manufacturing facility and warehouse in Puerto Rico from the Puerto
Rico Industrial Development Company under net noncancellable operating leases,
one of which expires in 1998 and one of which expires in 2002. These leases will
automatically renew for additional ten-year periods unless otherwise terminated.

Five Star's manufacturing facility, consisting of three connected
buildings, is located in a tax-free trade zone in the Dominican Republic. Five
Star leases this 82,600 square foot facility from the Dominican Republic
Corporation for Industrial Development under a Consolidation of Lease Contract,
dated as of December 13, 1993. The term of the Consolidation of Lease Contract
expires on February 1, 2003. To increase capacity, the Company is currently
building a 32,000 square foot addition to this facility.

LEGAL PROCEEDINGS

The Company is, from time to time, a party to litigation which arises in
the normal course of its business. Although the ultimate resolution of pending
proceedings cannot be determined, in the opinion of management, the resolution
thereof in the aggregate will not have a material adverse effect on the
Company's financial position, results of operations or liquidity.

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MANAGEMENT
EXECUTIVE OFFICERS AND DIRECTORS

The executive officers and directors of the Company are as follows:

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TERM AS
DIRECTOR
NAME AGE POSITION EXPIRES
--------------------------- --- ----------------------------------------------- --------------

Mike Brooks................ 51 Chairman of the Board, President, Chief 1999
Executive Officer and Director
David Fraedrich............ 48 Chief Financial Officer, Executive Vice 1998
President, Treasurer and Director
William S. Moore........... 46 Senior Vice President -- Sales and Marketing --
Allen Sheets............... 50 Senior Vice President -- Manufacturing and --
Operations
Barbara Brooks Fuller...... 53 Vice President -- Retail Sales and Director 1998
Curtis A. Loveland......... 50 Secretary and Director 1998
Leonard L. Brown........... 67 Director 1998
Stanley I. Kravetz......... 64 Director 1999
James L. Stewart........... 63 Director 1999
Robert D. Stix............. 69 Director 1999

The Company's Board of Directors is divided into two classes of four
directors each. At each annual meeting of shareholders, directors constituting
one class are elected for a two-year term.

Mike Brooks has served as President of the Company since 1984 and as Chief
Executive Officer and Chairman of the Board since 1992. Mr. Brooks also has
served as President since November 1988 and as Chairman and Chief Executive
Officer since December 1992 of Lifestyle and as President since March 1987,
Chairman since August 1991 and Chief Executive Officer since December 1992 of
Five Star. Mr. Brooks is a pattern engineering and shoe design graduate of the
Ars Satoria in Milan, Italy. After employment with U.S. Shoe Corporation ("U.S.
Shoe") and various tanning companies, Mr. Brooks returned to the family shoe
business in Nelsonville, Ohio in 1975, serving first as Manager of Product
Development and a national salesman and then President. He has been a director
of Footwear Industries of America since April 1986 and currently serves as the
Chairman of the Board. He is the brother of Barbara Brooks Fuller.

David Fraedrich has served as a director and as Chief Financial Officer,
Executive Vice President and Treasurer of the Company since 1992. Mr. Fraedrich
joined the Company's predecessor in 1971 and served in various positions,
assuming executive officer responsibilities in July 1975. Mr. Fraedrich has also
served as an executive officer of Lifestyle and Five Star since November 1988
and March 1987, respectively, and currently serves as Executive Vice President,
Chief Financial Officer and Treasurer of each of these corporations.

William S. Moore joined the Company as Vice President -- Sales and
Marketing in September 1995 and was appointed Senior Vice President -- Sales and
Marketing in August 1996. Prior to that time, Mr. Moore had been employed by the
Norcross Companies, Inc. ("Norcross") and its subsidiaries since 1988. He
started as Vice President of Sales of Servus Footwear ("Servus Footwear"), a
subsidiary of Norcross, in August 1988. In September 1989, Mr. Moore became the
Vice President of Sales for the Fire and Industrial Division of Servus Footwear.
In January 1991, he was appointed Vice President of Sales for the Consumer, Fire
and Industrial Division of Norcross. In January 1993, Mr. Moore became the Group
Vice President of Sales for Norcross, and in January 1995, he was appointed
Corporate Vice President of Sales for Norcross. When Norcross subsequently split
into two companies, Norcross Footwear, Inc. and Norcross Safety Products, Inc.
in June 1995, Mr. Moore became the Vice President of Sales for Norcross Safety
Products, Inc.

Allen Sheets has served as Senior Vice President -- Manufacturing and
Operations since September 1995. Mr. Sheets, who joined the Company in 1979,
held various management positions until 1985, when he was elected Vice
President--Manufacturing.

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Barbara Brooks Fuller has served as Vice President -- Retail Sales since
September 1985. Ms. Fuller, who joined the Company in 1977, worked in the
Company's factory outlet store in various positions prior to becoming an officer
in 1985. Ms. Fuller has served as a director of the Company since 1992. She is
the sister of Mike Brooks.

Curtis A. Loveland has served as Secretary of the Company since October
1992 and of Five Star and Lifestyle since December 1992. Mr. Loveland has served
as a director of the Company since 1993. Mr. Loveland has been a practicing
attorney for 24 years and is a partner in the law firm of Porter, Wright, Morris
& Arthur, Columbus, Ohio. Mr. Loveland also serves on the Boards of Directors of
two other publicly traded companies, Applied Innovation Inc., a
telecommunications products manufacturer, and Cross Medical Products, Inc.
(formerly known as Danninger Medical Technology, Inc.), a medical products
manufacturer.

Leonard L. Brown has served as a director of the Company since 1993. Mr.
Brown has been President of Leonard L. Brown, Inc., a management consulting
firm, since 1985, and Managing Partner of L & O Realty Co., a private real
estate investment company, since 1980. From 1974 to 1985, Mr. Brown served as
Chief Executive Officer of Elmex Corp., a toy wholesale company. From 1971 to
1978, the period during which Elmex Corp. was a unit of W. R. Grace & Co., Mr.
Brown also served as a Vice President and Division Executive of W. R. Grace &
Co.

Stanley I. Kravetz has served as a director of the Company since 1993. Mr.
Kravetz has been the President of The Kravetz Group since its formation in
December 1988. The Kravetz Group is a consulting company specializing in
marketing, advertising, product management, venture management and public
relations. Mr. Kravetz began his career in the footwear industry in May 1976 as
National Sales Manager of The Timberland Company ("Timberland") and was promoted
to Executive Vice President and became a director of Timberland in 1977. In July
1985, Mr. Kravetz purchased The Frye Boot Company ("Frye Boot"), which he sold
to Reebok International Ltd. ("Reebok") in May 1987. He continued in his
position as President of Frye Boot and also became President of The Rockport
Company, a subsidiary of Reebok. In February 1988, Mr. Kravetz became Corporate
Vice President of Reebok and served in this position until December 1988.

James L. Stewart has served as a director of the Company since 1996. Mr.
Stewart has been the proprietor of Rising Wolf Ranch, Inc., a summer resort and
a winter rehabilitation center in Montana for teenage boys involved with drug
abuse since 1991. Mr. Stewart also consults to various retail and catalog
companies. Between 1984 and 1991, Mr. Stewart served as the President -- Chief
Executive Officer of Dunns Inc. and as the Vice President and General Manager of
Gander Mountain Inc.

Robert D. Stix has served as a director of the Company since 1993. Mr. Stix
has been retired since December 1995. From August 1994 through December 1995, he
served as General Manager of Operations of the Company. Mr. Stix previously was
associated with A.G. Edwards & Sons, Inc. as an investment advisor from August
1992 to August 1994. Prior to that time, Mr. Stix was an independent management
consultant and public speaker on Japanese management techniques. Mr. Stix began
his career in the shoe industry in 1953 with U.S. Shoe, where he held various
positions, including Director of Manufacturing. From 1973 to 1977, Mr. Stix was
employed in executive positions with Stride Rite Corporation and Gibson Greeting
Cards, Inc. He returned to U.S. Shoe from 1977 to 1990, where he served in
various manufacturing executive positions.

The Company has a standing Audit Committee and Stock Option and
Compensation Committee. The members of the Audit Committee are Messrs. Brown
(Chairman), Loveland and Kravetz. The Audit Committee recommends the annual
appointment of the Company's auditors, with whom the Committee reviews the scope
of the audit, any non-audit assignments and related fees, the accounting
principles used by the Company in financial reporting, internal financial
auditing procedures and the adequacy of the Company's internal control
procedures. The members of the Stock Option and Compensation Committee are
Messrs. Kravetz (Chairman), Brown and Loveland. This Committee administers the
Company's stock option plans, recommends to the Board of Directors compensation
for the Company's executive officers, and generally advises on compensation
policies and practices for other employees of the Company.

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PRINCIPAL AND SELLING SHAREHOLDERS

The table below sets forth certain information regarding the beneficial
ownership of Common Stock, as of September 15, 1997, and as adjusted to reflect
the sale of shares offered hereby, of (i) each person known to the Company to
own beneficially more than 5% of the Common Stock, (ii) each current director
and executive officer of the Company, (iii) each Selling Shareholder and (iv)
all current directors and executive officers of the Company as a group. Unless
otherwise indicated, the persons listed below have sole voting and investment
power over the shares of Common Stock indicated.

[Enlarge/Download Table]

SHARES BENEFICIALLY
SHARES BENEFICIALLY OWNED
OWNED AFTER
PRIOR TO OFFERING(1) OFFERING(1)(2)
--------------------- SHARES -------------------
NAME OF BENEFICIAL OWNER NUMBER PERCENT OFFERED NUMBER PERCENT
----------------------------------------- --------- ------- ------- ------- -------

Mike Brooks(3)(4)(5)..................... 487,087 12.8% 60,000 427,087 8.2%
Barbara Brooks Fuller(3)(4)(5)........... 333,000 8.8 50,000 283,000 5.5
Jay W. Brooks(3)(4)...................... 303,180 8.0 72,000 231,180 4.5
Charles Stuart Brooks(3)(4)(5)........... 108,641 2.9 48,000 60,641 1.2
Patricia H. Robey(3)(4)(5)............... 200,165 5.3 60,000 140,165 2.7
David Fraedrich(4)(5).................... 182,100 4.8 40,000 142,100 2.7
William S. Moore(5)...................... 17,100 * -- 17,100 *
Allen Sheets(5).......................... 16,450 * -- 16,450 *
Robert D. Stix(5)........................ 25,000 * -- 25,000 *
Curtis A. Loveland(5).................... 14,250 * -- 14,250 *
Leonard L. Brown(5)...................... 9,500 * -- 9,500 *
Stanley I. Kravetz(5).................... 8,750 * -- 8,750 *
James L. Stewart(5)...................... 1,000 * -- 1,000 *
All current directors and executive
officers as a group (10 persons)(5).... 1,094,237 27.5 150,000 944,237 17.7

---------------
* Less than 1%.

(1) In accordance with Rule 13d-3 under the Exchange Act, a person is deemed to
be the beneficial owner, for purposes of this table, of any shares of Common
Stock if such person has or shares voting power or investment power with
respect to such security, or has the right to acquire beneficial ownership
at any time within 60 days from September 15, 1997. As used herein, "voting
power" is the power to vote or direct the voting of shares, and "investment
power" is the power to dispose or direct the disposition of shares.
(2) Assumes no exercise of the Underwriters' over-allotment option.
(3) Addresses of Messrs. Mike Brooks, Jay W. Brooks, Charles Stuart Brooks and
Ms. Fuller and Ms. Robey are c/o Rocky Shoes & Boots, Inc., 39 East Canal
Street, Nelsonville, Ohio 45764.
(4) Includes 20,000 shares of Common Stock for Mike Brooks, 15,000 shares of
Common Stock for each of Barbara Brooks Fuller, Jay W. Brooks and Patricia
H. Robey, 7,743 shares of Common Stock for Charles Stuart Brooks and 5,000
shares of Common Stock for David Fraedrich to be issued upon conversion of
the Series A Preferred Stock. See "Description of Capital Stock."
(5) Includes shares purchasable within 60 days of September 15, 1997 pursuant to
the exercise of options covering 33,250 shares for Mike Brooks, 8,500 shares
for Barbara Brooks Fuller, 4,250 shares for Charles S. Brooks, 4,250 shares
for Patricia H. Robey, 58,000 shares for David Fraedrich, 13,000 shares for
William S. Moore, 16,450 shares for Allen Sheets, 23,000 shares for Robert
D. Stix, 8,750 shares for Curtis A. Loveland, 8,750 shares for Leonard L.
Brown, 8,750 shares for Stanley I. Kravetz and 178,450 for all directors and
executive officers as a group.

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DESCRIPTION OF CAPITAL STOCK

Pursuant to the Amended and Restated Articles of Incorporation (the
"Articles of Incorporation"), the Company's authorized capital stock consists of
10,000,000 shares of Common Stock, without par value, and 500,000 shares of
preferred stock, without par value, of which 250,000 shares are voting preferred
stock and 250,000 shares are non-voting preferred stock (collectively, the
"Preferred Stock").

COMMON STOCK

Upon completion of the offering, the Company will have outstanding
5,124,278 shares of Common Stock (5,379,278 shares if the Underwriters'
over-allotment option is exercised in full).

Holders of Common Stock are entitled to one vote for each share held on all
matters submitted to a vote of shareholders. Shareholders have no right to
cumulate their votes in the election of directors and have no preemptive or
other rights to subscribe for additional shares. Subject to preferences that may
be applicable to holders of any outstanding Preferred Stock, holders of Common
Stock are entitled to such dividends as may be declared by the Board of
Directors out of funds legally available therefor. Upon liquidation, dissolution
or winding up of the Company, the assets legally available for distribution to
shareholders are distributable ratably among the holders of Common Stock at that
time outstanding, subject to prior distribution rights of creditors of the
Company and to the preferential rights of any outstanding shares of Preferred
Stock.

PREFERRED STOCK

The Preferred Stock may be issued from time to time in one or more series.
The Board of Directors, without further shareholder authorization, is authorized
to determine the rights, preferences, privileges and restrictions, including
dividend rights, redemption rights (including sinking fund provisions, if any),
conversion rights and liquidation rights, granted to and imposed upon any wholly
unissued series of Preferred Stock and to fix the number of shares of any series
of Preferred Stock and the designation of any such series. Holders of Preferred
Stock have no preemptive or other rights to subscribe for additional shares.

The issuance of Preferred Stock could be used, under certain circumstances,
as a method of delaying or preventing a change in control of the Company and
could permit the Board of Directors, without any action by holders of Common
Stock, to issue Preferred Stock which could have a detrimental effect on the
rights of holders of Common Stock. In certain circumstances, this could have the
effect of decreasing the market price of the Common Stock.

Of the 250,000 shares of authorized non-voting preferred stock, 125,000
shares have been designated as Series A Preferred Stock, having a stated value
of $0.06 per share. There are 82,857 shares of Series A Preferred Stock
outstanding held by seven shareholders. Holders of Series A Preferred Stock do
not have voting rights. The dividend rate and dates of dividend payment for
Series A Preferred Stock are identical to those of the Common Stock. In the
event of any voluntary or involuntary liquidation, dissolution or winding up of
the Company and subject to the prior preferences and other rights of any shares
of stock senior to the Series Preferred Stock, the holders of Series A Preferred
Stock are entitled to be paid the stated value of all outstanding shares of
Series A Preferred Stock as of the date of such liquidation, dissolution or
winding up, plus any accrued and unpaid dividends thereon to such date and,
thereafter, to receive the then remaining assets of the Company pro rata, on a
share-for-share basis, with the holders of Common Stock and all other classes of
stock junior to or on a parity with the Series A Preferred Stock. Each share of
Series A Preferred Stock may, at the option of the holder, be converted into one
share of Common Stock of the Company at any time and shall be automatically
converted into one share of Common Stock in February 1998. Once all outstanding
shares of Series A Preferred Stock have been converted, all shares reserved for
issuance as Series A Preferred Stock will be retired and have the status of
authorized and unissued shares of non-voting preferred stock.

TRANSFER AGENT AND REGISTRAR

The transfer agent and registrar for the Company's Common Stock is Fifth
Third Bank, N.A., Cincinnati, Ohio.

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PROVISIONS RELATING TO ACQUISITIONS AND MERGERS

Under its Articles of Incorporation, the Company has elected not to be
covered by the Ohio Control Share Acquisition Act (the "Control Act"). The
Control Act requires the prior approval of shareholders for transfers of
corporate control that occur in the open market, including tender offers, or
that are privately negotiated.

Under the Company's Articles of Incorporation, the affirmative vote of the
holders of two-thirds of the shares entitled to vote is required for the
approval or authorization of any (i) merger or consolidation of the Company with
or into any other corporation, or (ii) sale, lease, exchange or other
disposition of all or substantially all of the assets of the Company to or with
any other corporation, person or other entity, unless the Company's Board of
Directors has approved the transaction by resolution adopted by two-thirds of
its members.

The Articles of Incorporation further provide that it is a proper corporate
purpose, reasonably calculated to benefit shareholders, for the Board of
Directors to base the response of the Company to any "Acquisition Proposal" (as
defined), on the Board's evaluation of what is in the best interests of the
Company. This evaluation will include consideration of the best interests of the
Company's shareholders, including the relationship of the consideration offered
in the Acquisition Proposal to the then-current market price of the Company's
stock, the current value of the Company in a freely negotiated transaction and
the estimate of the future value of the Company as an independent entity; the
business and financial conditions and earnings prospects of the acquiring person
or persons; the competence, experience and integrity of the acquiring person or
persons and its or their management; and such other factors as the Board of
Directors deems relevant, including the social, legal and economic effects of
the Acquisition Proposal upon employees, suppliers, customers and the Company's
business. An "Acquisition Proposal" means any proposal for a tender offer or
exchange offer for any equity security of the Company, any proposal to merge or
consolidate the Company with another corporation, or any proposal to purchase or
otherwise acquire all or substantially all of the properties and assets of the
Company.

The Articles of Incorporation explicitly provide that the provisions of
Chapter 1704 of the Ohio Revised Code apply to the Company. Section 1704 of the
Ohio Revised Code generally prevents an issuing public corporation (generally
defined as an Ohio corporation with 50 or more shareholders that has its
principal place of business, its principal offices, assets with substantial
value, or a substantial percentage of its assets in Ohio) from entering into
certain business combinations with an interested shareholder (generally defined
as any person or entity that can vote, or direct the voting of, 10% or more of
the issuing public corporation's stock) or its affiliates for a period of three
years after the date of the transaction in which the person became an interested
shareholder (the "Share Acquisition"), unless prior to the Share Acquisition (i)
the directors have approved the Section 1704 business combination, or (ii) the
directors have approved the Share Acquisition. Section 1704 provides further
that a corporation may, in its articles of incorporation or code of regulations,
elect not to be governed by Section 1704. The Company has not made and does not
intend to make such an election.

The above provisions relating to acquisitions, mergers and combinations may
only be amended by the affirmative vote of the holders of two-thirds of the
shares entitled to vote on the proposal. Otherwise, the Articles of
Incorporation may be amended by the affirmative vote of the holders of a
majority of the shares entitled to vote on the proposal.

The Company's Amended and Restated Code of Regulations (the "Regulations")
also contain other provisions that may have an anti-takeover effect. The
Regulations provide that the Company's Board of Directors will be a classified
board with staggered two-year terms. The Regulations also provide that the
number of directors cannot be fewer than three nor more than fifteen; any change
in the number of directors cannot have the effect of shortening the term of any
incumbent director; and no action may be taken to increase the number of
directors unless at least two-thirds of the directors then in office concur in
such action. Consistent with the adoption of a classified board, the Regulations
preclude the removal of an incumbent director unless such removal is for cause.
This will prevent a shareholder or group of shareholders from removing incumbent
directors and simultaneously gaining control of the board by filling the
vacancies created by such removal with their own nominees. Vacancies on the
Board of Directors may be filled by the remaining directors and, in cases where
a director has been removed for cause, by the shareholders. These provisions may
only be repealed or amended with the affirmative vote of the holders of
two-thirds of the shares entitled to vote on the proposal. Otherwise, the

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Regulations may be amended with the affirmative vote of the holders of a
majority of the shares entitled to vote on the proposal.

The Regulations require that notice in writing of proposed shareholder
nominations for the election of directors be timely given to the Secretary of
the Company prior to the meeting. Such notice must contain certain information
about the non-incumbent nominee, including name, age, business and residence
addresses, principal occupation, the class and number of shares of the Company
beneficially owned by the nominee and such other information as would be
required to be included in a proxy statement soliciting proxies for election of
the nominee, as well as certain information about the nominating shareholder.
The Company may require any nominee to furnish other information reasonably
required by the Company to determine the nominee's eligibility to serve as a
director. If the presiding officer of any shareholders meeting determines that a
person was not nominated in accordance with the foregoing procedures, such
person shall not be eligible for election as a director.

In addition, the Regulations require that notice in writing from any
shareholder who proposes to bring business before any meeting of shareholders
must be timely given to the Secretary of the Company prior to the meeting. Such
notice must contain certain information, including a brief description of the
business proposed to be brought before the meeting, the reasons for conducting
such business at the meeting, the class and number of shares of the Company
beneficially owned by such shareholder and any supporting shareholders and any
material interest of the proposing shareholder in the business so proposed. If
the presiding officer of any shareholders meeting determines that any such
business was not properly brought before the meeting in accordance with the
foregoing procedures, such business will not be conducted at the meeting.
Nothing in the Regulations will preclude discussion by any shareholder of any
business properly brought before the meeting in accordance with the
above-mentioned procedures.

To be timely, shareholder notice of a nomination for election of a director
or to bring business before any shareholders meeting must be received by the
Company not less than 30 days nor more than 60 days prior to the meeting (or, if
fewer than 40 days' notice or prior public disclosure of the meeting date is
given or made to shareholders, not later than the tenth day following the day of
mailing notice of the meeting or public disclosure thereof).

LIMITATION OF DIRECTOR LIABILITY AND INDEMNIFICATION AGREEMENTS

Under the Ohio General Corporation Law, a director's liability to the
Company or its shareholders for damages is limited to only those situations
where it is proved by clear and convincing evidence that his act or failure to
act was undertaken with deliberate intent to cause injury to the Company or
undertaken with reckless disregard for the best interests of the Company and
those situations involving unlawful loans, asset distributions, dividend
payments or share repurchases. As a result, shareholders may be unable to
recover monetary damages against directors for actions which constitute gross
negligence or which are in violation of their fiduciary duties, although it may
be possible to obtain injunctive or other equitable relief with respect to such
actions. If equitable remedies are found not to be available to shareholders for
any particular case, shareholders may not have any effective remedy against the
challenged conduct.

The Articles of Incorporation provide that indemnification may be granted
to directors, officers and certain other persons serving (or having served) as a
director or officer of any other company or enterprise at the request of the
Company against all expenses (including attorneys' fees), judgments, fines and
settlement amounts, paid or incurred by them in any action or proceeding, on
account of their service as a director or officer of the Company or any other
company or enterprise when serving at the request of the Company, to the fullest
extent permitted by law.

The Company has also entered into indemnification agreements with each
director and executive officer of the Company, including the directors who are
also employees of the Company, to confirm and expand the Company's obligation to
indemnify such persons. These indemnification contracts (i) confirm the
indemnity provided to them by the Articles of Incorporation and give them
assurances that this indemnity will continue to be provided despite future
changes in the Articles of Incorporation, and (ii) provide that, in addition,
the directors and officers shall be indemnified to the fullest possible extent
permitted by law against all expenses (including

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attorneys' fees), judgments, fines and settlement amounts, paid or incurred by
them in any action or proceeding, including any action by or in the right of the
Company, on account of their service as a director or officer of the Company or
as a director or officer of any subsidiary of the Company or as a director or
officer of any other company or enterprise when they are serving in such
capacities at the request of the Company.

No indemnity will be provided under the indemnification contracts to any
director or officer on account of conduct which is adjudged to have been
undertaken with deliberate intent to cause injury to the Company or undertaken
with reckless disregard for the best interests of the Company. In addition, the
indemnification contracts provide that no indemnification will be permitted if a
final court adjudication shall determine that such indemnification is not
lawful, or in respect of any suit in which judgment is rendered against a
director or officer for an accounting of profits made from a purchase or sale of
securities of the Company in violation of Section 16(b) of the Exchange Act or
of any similar statutory law, or on account of any remuneration paid to a
director or officer which is adjudicated to have been paid in violation of law.
Except as so limited, indemnification of directors and officers will be
permitted under the indemnification contracts to the fullest extent permitted by
law.

The Company believes that these indemnification provisions are essential to
attracting and retaining qualified persons as officers and directors. The
Company has obtained directors' and officers' insurance.

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UNDERWRITING

Pursuant to the Underwriting Agreement, and subject to the terms and
conditions thereof, the Underwriters named below, acting through J.C. Bradford &
Co., Robert W. Baird & Co. Incorporated and The Ohio Company, as representatives
of the several underwriters (the "Representatives"), have agreed, severally, to
purchase from the Company and the Selling Shareholders the number of shares of
Common Stock set forth opposite their respective names.

[Download Table]

NUMBER
NAME OF UNDERWRITERS OF SHARES
----------------------------------------------------------------- ---------

J.C. Bradford & Co............................................... 680,000
Robert W. Baird & Co. Incorporated............................... 680,000
The Ohio Company................................................. 340,000
---------
Total.................................................. 1,700,000
========

In the Underwriting Agreement, the Underwriters have agreed, subject to the
terms and conditions contained therein, to purchase all shares of Common Stock
offered hereby, if any of such shares are purchased.

The Company and the Selling Shareholders have been advised by the
Representatives that the Underwriters propose initially to offer the shares of
Common Stock to the public at the public offering price set forth on the cover
page of this Prospectus and to certain dealers at such price less a concession
not in excess of $0.64 per share. The Underwriters may allow, and such dealers
may reallow, a concession not in excess of $0.10 per share to certain other
dealers. After the public offering, the public offering price and such
concessions may be changed. The Representatives have informed the Company that
the Underwriters do not intend to confirm sales to accounts over which they
exercise discretionary authority.

The offering of the shares of Common Stock is made for delivery when, as
and if accepted by the Underwriters and subject to prior sale and to withdrawal,
cancellation or modification of the offer without notice. The Underwriters
reserve the right to reject any order for the purchase of the shares.

The Company has granted to the Underwriters an option, exercisable not
later than 30 days from the date of this Prospectus, to purchase up to an
aggregate of 255,000 additional shares of Common Stock to cover overallotments,
if any. To the extent that the Underwriters exercise this option, each of the
Underwriters will have a firm commitment to purchase approximately the same
percentage thereof which the number of shares of Common Stock to be purchased by
it shown in the table above bears to the total number of shares in such table,
and the Company will be obligated, pursuant to the option, to sell such shares
to the Underwriters. The Underwriters may exercise such option only to cover
over-allotments made in connection with the sale of the 255,000 shares of Common
Stock offered hereby. If purchased, the Underwriters will sell such additional
shares on the same terms as those on which the 1,700,000 shares are being
offered.

The Company, its executive officers, directors and certain of its
shareholders have agreed with the Representatives not to offer to sell or
otherwise dispose of any shares of Common Stock they currently own for a period
of 90 days from the date of this Prospectus, without the prior written consent
of J.C. Bradford & Co., except that the Company may issue shares in connection
with the exercise of stock options granted pursuant to the Company's stock
option plans.

The Underwriting Agreement provides that the Company and the Selling
Shareholders will indemnify the Underwriters and controlling persons, if any,
against certain civil liabilities, including liabilities under the Securities
Act, or will contribute to payments which the Underwriters or any such
controlling persons may be required to make in respect thereof.

In connection with this offering, certain Underwriters and selling group
members (if any) who in the past have acted as market makers in the Common Stock
may engage in passive market making activities in the Common Stock on the Nasdaq
National Market in accordance with Rule 103 of Regulation M under the Exchange
Act. Underwriters and other participants in the distribution of the Common Stock
generally are prohibited during a specified time period (the "qualifying
period"), determined in light of the timing of the

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pricing of the offering, from bidding for or purchasing the Common Stock or a
related security except to the extent permitted under the applicable rules of
Regulation M. Rule 103 allows, among other things, an Underwriter or member of
the selling group (if any) for the Common Stock to effect "passive market
making" transactions on the Nasdaq National Market in the Common Stock during
the qualifying period at a price that does not exceed the highest independent
bid for that security at the time of the transaction. Such a passive market
maker must not display a bid for the subject security at a price in excess of
the highest independent bid and generally must lower its bid if all independent
bids are lowered. Moreover, the passive market maker's net purchases of such
security on each day of the qualifying period shall not exceed 30% of its
average daily trading volume during a reference period preceding the
distribution.

In connection with the offering, the Underwriters and other persons
participating in the offering may engage in transactions that stabilize,
maintain or otherwise affect the price of Common Stock. Specifically, the
Underwriters may over-allot in connection with the offering, creating a short
position in Common Stock for their own account. To cover over-allotments or to
stabilize the price of Common Stock, the Underwriters may also impose a penalty
bid whereby they may reclaim selling concessions allowed to an underwriter or a
dealer for distributing Common Stock in the offering, if the Underwriters
repurchase previously distributed Common Stock in transactions to cover their
short position, in stabilization transactions or otherwise. Finally, the
Underwriters may bid for, and purchase, shares of Common Stock in market making
transactions. These activities may stabilize or maintain the market price of
Common Stock above market levels that may otherwise prevail. The Underwriters
are not required to engage in these activities and may end any of these
activities at any time.

LEGAL MATTERS

The validity of the Common Stock offered hereby is being passed upon for
the Company and the Selling Shareholders by Porter, Wright, Morris & Arthur,
Columbus, Ohio. Curtis A. Loveland, a partner in Porter, Wright, Morris &
Arthur, is secretary and a director of the Company and beneficially owns an
aggregate of 14,250 shares of the Common Stock consisting of a combination of
stock and options exercisable within 60 days after September 15, 1997. Certain
legal matters will be passed upon for the Underwriters by Nelson Mullins Riley &
Scarborough, L.L.P., Atlanta, Georgia.

EXPERTS

The financial statements and the related financial statement schedule as of
and for the years ended December 31, 1996, June 30, 1995 and June 30, 1994, and
as of and for the six months ended December 31, 1995 included and incorporated
by reference in this Prospectus have been audited by Deloitte & Touche LLP,
independent auditors, as stated in their reports, which are included and
incorporated by reference herein, and have been so included and incorporated in
reliance upon the reports of such firm given upon their authority as experts in
accounting and auditing.

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AVAILABLE INFORMATION

The Company has filed with the Commission a Registration Statement on Form
S-2 under the Securities Act with respect to the Common Stock offered hereby.
This Prospectus does not contain all the information set forth in the
Registration Statement, certain portions of which have been omitted as permitted
by the rules and regulations of the Commission. For further information with
respect to the Company and the Common Stock offered hereby, reference is made to
the Registration Statement and the exhibits thereto. Statements contained in
this Prospectus concerning the provisions or contents of any contract or other
document referred to herein are not necessarily complete. With respect to each
such contract, agreement or document, reference is made to such document for a
more complete description, and each such statement is deemed to be qualified in
all respects by such reference.

The Company is subject to the informational requirements of the Exchange
Act and, in accordance therewith, files reports, proxy statements and other
information with the Commission. The Registration Statement (with exhibits), as
well as such reports, proxy statements and other information may be inspected
and copied at prescribed rates at the public reference facilities maintained by
the Commission at Room 1024, 450 Fifth Street, N.W., Washington, D.C. 20549 and
at the following Regional Offices of the Commission: New York Regional Office,
Seven World Trade Center, 13th Floor, New York, New York 10048; and Chicago
Regional Office, 500 West Madison Street, Suite 1400, Chicago, Illinois
60661-2511. Such reports, proxy statements and other information can also be
inspected at the offices of the Nasdaq National Market at 1735 K Street, N.W.,
Washington D.C. 20006. The Commission maintains a web site that contains
reports, proxy and information statements and other information regarding
registrants, including the Company, at http://www.sec.gov.

INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE

The following documents filed with the Commission by the Company (File No.
0-21026) are incorporated herein by reference:

(1) the Company's Annual Report on Form 10-K for the year ended
December 31, 1996, filed on March 31, 1997;

(2) the Company's Proxy Statement for the 1997 Annual Meeting of
Shareholders, filed on April 14, 1997; and

(3) the Company's Quarterly Reports on Form 10-Q for the quarters
ended March 31, 1997, filed on May 14, 1997, and June 30, 1997,
filed on August 14, 1997 and Amendment No. 1 to Quarterly Report
on Form 10-Q for the quarter ended June 30, 1997, filed August 28,
1997.

All reports and other documents filed by the Company pursuant to Section
13(a), 13(c), 14 or 15(d) of the Exchange Act after the date of this Prospectus
and prior to the termination of this offering shall be deemed to be incorporated
by reference in this Prospectus and to be a part hereof from the date of filing
of such documents.

Any statement contained in a document incorporated or deemed to be
incorporated by reference herein shall be deemed to be modified or superseded
for purposes of this Prospectus to the extent that a statement contained herein,
or in any other subsequently filed document that also is or is deemed to be
incorporated by reference herein, modifies or supersedes such statement. Any
such statement so modified or superseded shall not be deemed, except as so
modified or superseded, to constitute a part of this Prospectus. Subject to the
foregoing, all information appearing in this Prospectus is qualified in its
entirety by the information appearing in the documents incorporated herein by
reference.

The Company undertakes to provide, without charge, to each person,
including a beneficial owner, to whom this Prospectus is delivered, upon the
written or oral request of such person, a copy of any document incorporated by
reference herein (other than exhibits unless such exhibits are expressly
incorporated by reference into the information incorporated into this
Prospectus). Requests for such information should be directed to David
Fraedrich, Executive Vice President and Chief Financial Officer, Rocky Shoes &
Boots, Inc., 39 East Canal Street, Nelsonville, Ohio 45764. Telephone requests
may be directed to the Company at (614) 753-1951.

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INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

[Enlarge/Download Table]

Independent Auditors' Report........................................................... F-2
Consolidated Balance Sheets as of December 31, 1995 and 1996 and June 30, 1997
(unaudited).......................................................................... F-3
Consolidated Statements of Operations for the Years Ended June 30, 1994 and 1995, the
Six Months Ended December 31, 1995, the Twelve Months Ended December 31, 1995
(unaudited), the Year Ended December 31, 1996 and the Six Months Ended June 30, 1996
and 1997 (unaudited)................................................................. F-4
Consolidated Statements of Shareholders' Equity for the Years Ended June 30, 1994 and
1995, the Six Months Ended December 31, 1995, the Year Ended December 31, 1996 and
the Six Months Ended June 30, 1997 (unaudited)....................................... F-5
Consolidated Statements of Cash Flows for the Years Ended June 30, 1994 and 1995, the
Six Months Ended December 31, 1995, the Twelve Months Ended December 31, 1995
(unaudited), the Year Ended December 31, 1996 and the Six Months Ended June 30, 1996
and 1997 (unaudited)................................................................. F-6
Notes to Consolidated Financial Statements............................................. F-7

F-1

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INDEPENDENT AUDITORS' REPORT

To the Board of Directors and Shareholders of
Rocky Shoes & Boots, Inc.:

We have audited the accompanying consolidated balance sheets of Rocky Shoes
& Boots, Inc. and subsidiaries as of December 31, 1995 and 1996 and the related
consolidated statements of operations, shareholders' equity, and cash flows for
the years ended June 30, 1994 and 1995, the six months ended December 31, 1995
and the year ended December 31, 1996. These financial statements are the
responsibility of the Company's management. Our responsibility is to express an
opinion on these financial statements based on our audits.

We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, such consolidated financial statements present fairly, in
all material respects, the financial position of Rocky Shoes & Boots, Inc. and
subsidiaries at December 31, 1995 and 1996, and the results of their operations
and their cash flows for the years ended June 30, 1994 and 1995, the six months
ended December 31, 1995 and the year ended December 31, 1996, in conformity with
generally accepted accounting principles.

DELOITTE & TOUCHE LLP

Columbus, Ohio
March 11, 1997

F-2

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ROCKY SHOES & BOOTS, INC.
AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS

[Enlarge/Download Table]

DECEMBER 31,
---------------------------- JUNE 30,
1995 1996 1997
----------- ------------ -----------
(UNAUDITED)

CURRENT ASSETS:
Cash and cash equivalents.................................. $ 1,853,974 $ 349,637 $ 802,127
Accounts receivable -- trade, net.......................... 9,842,909 12,409,920 20,036,952
Other receivables.......................................... 1,464,847 678,293 1,074,716
Inventories, net........................................... 18,336,892 25,389,902 40,715,959
Deferred income taxes...................................... 242,684 926,297 990,644
Other current assets....................................... 633,885 706,097 1,071,537
----------- ------------ -----------
Total current assets................................ 32,375,191 40,460,146 64,691,935
FIXED ASSETS, AT COST:
Property, plant and equipment.............................. 22,184,142 25,544,360 27,702,902
Less -- accumulated depreciation........................... (7,649,966) (10,035,763) (11,398,735)
----------- ------------ -----------
Total fixed assets -- net........................... 14,534,176 15,508,597 16,304,167
DEFERRED PENSION ASSET....................................... 804,316 953,211 953,211
OTHER ASSETS................................................. 1,366,891 1,168,217 1,202,800
----------- ------------ -----------
TOTAL ASSETS................................................. $49,080,574 $ 58,090,171 $83,152,113
=========== ============ ===========
CURRENT LIABILITIES:
Accounts payable........................................... $ 1,429,217 $ 3,036,705 $13,193,473
Current maturities -- long-term debt....................... 4,392,341 3,609,645 12,770,312
Accrued taxes -- other..................................... 388,878 447,203 682,184
Accrued income taxes....................................... 118,812 802,658 44,231
Accrued salaries and wages................................. 132,027 921,034 933,994
Accrued other.............................................. 459,822 1,034,320 1,161,465
----------- ------------ -----------
Total current liabilities........................... 6,921,097 9,851,565 28,785,659
LONG-TERM DEBT -- Less current maturities.................... 16,553,890 19,520,029 23,662,291
DEFERRED LIABILITIES:
Deferred compensation...................................... 197,099 246,500 258,173
Deferred income taxes...................................... 598,519 1,344,507 1,344,507
Deferred pension liability................................. 1,240,839 752,481 796,281
----------- ------------ -----------
Total deferred liabilities.......................... 2,036,457 2,343,488 2,398,961
----------- ------------ -----------
Total liabilities................................... 25,511,444 31,715,082 54,846,911
COMMITMENTS (note 5)
SHAREHOLDERS' EQUITY:
Preferred stock, Series A, no par value, $.06 stated value;
125,000 shares authorized; issued 1995 and
1996 -- 100,000 shares; 1997 -- 90,000 shares; and
outstanding 1995 and 1996 -- 92,857 shares;
1997 -- 82,857 shares.................................... 6,000 6,000 5,400
Common stock, no par value; 10,000,000 shares authorized;
issued 1995 and 1996 -- 3,782,500 shares;
1997 -- 3,856,480 shares; and outstanding 1995 and
1996 -- 3,665,548 shares; 1997 -- 3,749,528 shares....... 14,543,947 14,543,947 15,268,591
Stock held in treasury, at cost -- 116,952 common shares
and 7,143 preferred shares............................... (1,226,059) (1,226,059) (1,226,059)
Retained earnings.......................................... 10,245,242 13,051,201 14,257,270
----------- ------------ -----------
Total shareholders' equity.......................... 23,569,130 26,375,089 28,305,202
----------- ------------ -----------
TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY................... $49,080,574 $ 58,090,171 $83,152,113
=========== ============ ===========

See notes to consolidated financial statements.

F-3

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ROCKY SHOES & BOOTS, INC.
AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF OPERATIONS

[Enlarge/Download Table]

FISCAL YEAR ENDED SIX MONTHS TWELVE MONTHS SIX MONTHS SIX MONTHS
JUNE 30, ENDED ENDED YEAR ENDED ENDED ENDED
-------------------------- DECEMBER 31, DECEMBER 31, DECEMBER 31, JUNE 30, JUNE 30,
1994 1995 1995 1995 1996 1996 1997
----------- ----------- ------------ ------------- ------------ ----------- -----------
(UNAUDITED) (UNAUDITED) (UNAUDITED)

NET SALES............ $52,894,766 $60,226,827 $36,123,862 $60,383,661 $73,147,821 $25,450,210 $34,268,258
COST OF GOODS SOLD... 43,271,019 48,366,376 28,886,555 49,334,823 55,103,578 18,260,316 24,710,110
----------- ----------- ----------- ----------- ----------- ----------- -----------
GROSS MARGIN......... 9,623,747 11,860,451 7,237,307 11,048,838 18,044,243 7,189,894 9,558,148
SELLING, GENERAL AND
ADMINISTRATIVE
EXPENSES............ 6,814,223 8,629,172 6,863,623 10,569,824 12,332,519 5,548,970 6,718,144
----------- ----------- ----------- ----------- ----------- ----------- -----------
INCOME FROM
OPERATIONS.......... 2,809,524 3,231,279 373,684 479,014 5,711,724 1,640,924 2,840,004
----------- ----------- ----------- ----------- ----------- ----------- -----------
OTHER INCOME AND
(EXPENSES):
Interest expense.... (884,310) (2,104,787) (1,211,646) (2,100,369) (2,103,556) (743,006) (1,106,298)
Other -- net........ 197,910 109,649 14,523 95,999 115,945 (42,299) (9,135)
----------- ----------- ----------- ----------- ----------- ----------- -----------
Total
other -- net... (686,400) (1,995,138) (1,197,123) (2,004,370) (1,987,611) (785,305) (1,115,433)
----------- ----------- ----------- ----------- ----------- ----------- -----------
INCOME (LOSS) BEFORE
INCOME TAXES........ 2,123,124 1,236,141 (823,439) (1,525,356) 3,724,113 855,619 1,724,571
INCOME TAX EXPENSE
(BENEFIT)........... 303,127 (196,440) (333,185) (988,395) 918,154 196,792 518,502
----------- ----------- ----------- ----------- ----------- ----------- -----------
NET INCOME (LOSS).... $ 1,819,997 $ 1,432,581 $ (490,254) $ (536,961) $ 2,805,959 $ 658,827 $ 1,206,069
=========== =========== =========== =========== =========== =========== ===========
NET INCOME (LOSS) PER
SHARE............... $ 0.47 $ 0.38 $ (0.13) $ (0.15) $ 0.74 $ 0.17 $ 0.31
=========== =========== =========== =========== =========== =========== ===========
WEIGHTED AVERAGE
NUMBER OF COMMON
SHARES AND
EQUIVALENTS
OUTSTANDING......... 3,841,717 3,741,388 3,665,548 3,665,548 3,777,200 3,765,396 3,940,347
=========== =========== =========== =========== =========== =========== ===========

See notes to consolidated financial statements.

F-4

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ROCKY SHOES & BOOTS, INC.
AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY

[Enlarge/Download Table]

TOTAL
COMMON PREFERRED RETAINED TREASURY SHAREHOLDERS'
STOCK STOCK EARNINGS STOCK EQUITY
----------- --------- ----------- ----------- -------------

YEAR ENDED JUNE 30, 1994:
Balance, June 30, 1993........... $14,105,447 $ 6,000 $ 7,482,918 $ 21,594,365
Net income....................... -- -- 1,819,997 1,819,997
Purchase of treasury shares...... -- -- -- $(1,226,059) (1,226,059)
Stock options exercised.......... 332,500 -- -- -- 332,500
Tax benefit related to stock
options....................... 106,000 -- -- -- 106,000
----------- ------ ----------- ----------- -----------
BALANCE, JUNE 30, 1994............. 14,543,947 6,000 9,302,915 (1,226,059) 22,626,803
YEAR ENDED JUNE 30, 1995 -- Net
income........................... -- -- 1,432,581 -- 1,432,581
----------- ------ ----------- ----------- -----------
BALANCE, JUNE 30, 1995............. 14,543,947 6,000 10,735,496 (1,226,059) 24,059,384
SIX MONTHS ENDED DECEMBER 31,
1995 -- Net loss................. -- -- (490,254) -- (490,254)
----------- ------ ----------- ----------- -----------
BALANCE, DECEMBER 31, 1995......... 14,543,947 6,000 10,245,242 (1,226,059) 23,569,130
YEAR ENDED DECEMBER 31, 1996 -- Net
income........................... -- -- 2,805,959 -- 2,805,959
----------- ------ ----------- ----------- -----------
BALANCE, DECEMBER 31, 1996......... 14,543,947 6,000 13,051,201 (1,226,059) 26,375,089
SIX MONTHS ENDED JUNE 30, 1997
(UNAUDITED):
Net Income....................... -- -- 1,206,069 -- 1,206,069
Stock options exercised.......... 659,044 -- -- -- 659,044
Tax benefit related to stock
options....................... 65,000 -- -- -- 65,000
Preferred stock converted to
common stock.................. 600 (600) -- -- --
----------- ------ ----------- ----------- -----------
BALANCE, JUNE 30, 1997
(UNAUDITED)...................... $15,268,591 $ 5,400 $14,257,270 $(1,226,059) $ 28,305,202
=========== ====== =========== =========== ===========

See notes to consolidated financial statements.

F-5

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ROCKY SHOES & BOOTS, INC.
AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOWS

[Enlarge/Download Table]

SIX MONTHS TWELVE MONTHS
FISCAL YEAR ENDED JUNE 30, ENDED ENDED YEAR ENDED SIX MONTHS SIX MONTHS
---------------------------- DECEMBER 31, DECEMBER 31, DECEMBER 31, ENDED JUNE 30, ENDED JUNE 30,
1994 1995 1995 1995 1996 1996 1997
------------ ------------ ------------ ------------- ------------ -------------- --------------
(UNAUDITED) (UNAUDITED) (UNAUDITED)

CASH FLOWS
FROM
OPERATING
ACTIVITIES:
Net income
(loss).... $ 1,819,997 $ 1,432,581 $ (490,254) $ (536,961) $ 2,805,959 $ 658,827 $ 1,206,069
Adjustments
to
reconcile
net income
(loss) to
net cash
provided
by (used
in)
operating
activities:
Depreciation
and
amortization. 1,195,695 1,815,624 1,039,829 2,053,338 2,392,716 1,136,937 1,362,973
Deferred
income
taxes... (149,673) 34,587 (572,335) (701,200) 62,375 -- (64,347)
Deferred
compensation
and
pension -- net. 132,628 (56,763) 189,288 132,525 (587,852) (479,147) 119,820
Loss on
sale of
fixed
assets... -- -- -- -- 94,614 92,456 --
Change in
assets and
liabilities:
Receivables... (5,699,619) 144,463 2,871,466 (2,330,912) (1,780,457) (3,874,561) (8,023,455)
Inventories... (8,073,067) (1,809,282) 8,854,652 4,777,807 (7,053,010) (12,263,474) (15,326,057)
Other
current
assets... 10,892 (1,403,781) 1,287,108 915,979 (72,212) (41,233) (429,787)
Other
assets... (88,274) (18,538) (751,521) (789,528) 198,674 (163,089) (34,583)
Accounts
payable... (417,039) 3,159,331 (5,336,585) (1,467,104) 1,665,330 10,614,714 9,452,128
Accrued
liabilities... 593,884 (232,169) (443,705) (173,688) 2,105,676 743,191 (383,341)
------------ ------------ ------------ ------------ ------------ ------------ ------------
Net
cash
provided
by
(used
in)
operating
activities... (10,674,576) 3,066,053 6,647,943 1,880,256 (168,187) (3,575,379) (12,120,580)
------------ ------------ ------------ ------------ ------------ ------------ ------------
CASH FLOWS
FROM
INVESTING
ACTIVITIES -- Purchase
of fixed
assets...... (5,533,918) (6,546,127) (683,542) (2,695,732) (3,302,761) (1,514,010) (1,453,902)
------------ ------------ ------------ ------------ ------------ ------------ ------------
CASH FLOWS
FROM
FINANCING
ACTIVITIES:
Proceeds
from
long-term
debt...... 16,772,204 20,799,547 13,370,000 22,734,117 34,913,394 10,165,000 20,392,250
Payments on
long-term
debt...... (5,523,027) (17,393,407) (17,658,248) (21,693,655) (32,946,783) (6,564,181) (7,089,322)
Proceeds
from
exercise
of stock
options,
net of tax
benefit... 438,500 -- -- -- -- -- 724,044
Acquisition
of
treasury
stock..... (306,515) -- -- -- -- -- --
------------ ------------ ----------- ------------ ------------ ------------ ------------
Net
cash
provided
by
(used
in)
financing
activities... 11,381,162 3,406,140 (4,288,248) 1,040,462 1,966,611 3,600,819 14,026,972
INCREASE
(DECREASE)
IN CASH AND
CASH
EQUIVALENTS... (4,827,332) (73,934) 1,676,153 224,986 (1,504,337) (1,488,570) 452,490
CASH AND CASH
EQUIVALENTS,
BEGINNING OF
PERIOD...... 5,079,087 251,755 177,821 1,628,988 1,853,974 1,853,974 349,637
------------ ------------ ----------- ------------ ----------- ------------ ------------
CASH AND CASH
EQUIVALENTS,
END OF
PERIOD...... $ 251,755 $ 177,821 $ 1,853,974 $ 1,853,974 $ 349,637 $ 365,404 $ 802,127
============ ============ =========== ============ =========== ============ ============

See notes to consolidated financial statements.

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ROCKY SHOES & BOOTS, INC.
AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(INFORMATION WITH RESPECT TO THE SIX MONTHS
ENDED JUNE 30, 1996 AND 1997 IS UNAUDITED)

1. ACCOUNTING POLICIES

Principles of Consolidation -- The accompanying consolidated financial
statements include the accounts of Rocky Shoes & Boots, Inc. ("Rocky Inc.") and
its wholly-owned subsidiaries, Lifestyle Footwear, Inc. ("Lifestyle") and Five
Star Enterprises Ltd. ("Five Star"), collectively referred to as the "Company."
All significant intercompany transactions have been eliminated.

Fiscal Year -- Effective December 31, 1995, the Company changed its fiscal
year end from June 30 to December 31. The following presents unaudited
summarized consolidated financial information, which includes only normal
recurring adjustments the Company considers necessary for a fair presentation of
such financial information in accordance with generally accepted accounting
principles, for the six months ended December 31, 1994:

[Download Table]

Net sales....................................................... $35,967,028
Gross margin.................................................... 7,832,959
Income taxes.................................................... 458,770
Net income...................................................... 1,479,288
Net income per share............................................ $ 0.39

Unaudited Information -- The unaudited consolidated statements of
operations and cash flows include only normal recurring adjustments the Company
considers necessary for a fair presentation of such financial information in
accordance with generally accepted accounting principles for the twelve months
ended December 31, 1995.

Business Activity -- The Company designs, manufactures, and markets high
quality men's and women's footwear primarily under the registered trademark,
ROCKY(R). The Company maintains a nationwide network of independent and Company
sales representatives who sell the Company's products primarily through
independent shoe, sporting goods, specialty, and uniform stores and catalogs
throughout the United States. The Company did not have any customers that
accounted for more than 10.0% of consolidated net sales in 1996. The Company had
one customer that accounted for 14.7% of consolidated net sales for the six
months ended December 31, 1995 and 11.9% of consolidated net sales for the year
ended June 30, 1995 and two customers that each accounted for 10.5% and 10.1% of
consolidated net sales for the year ended June 30, 1994.

Estimates -- The preparation of financial statements in conformity with
generally accepted accounting principles requires management to make estimates
and assumptions that affect the reported amounts of assets and liabilities and
disclosure of contingent assets and liabilities at the date of the financial
statements and the reported amounts of revenues and expenses during the
reporting period. Actual results could differ from those estimates.

Cash Equivalents -- The Company considers all highly liquid investments
purchased with original maturities of three months or less to be cash
equivalents. The Company's cash and cash equivalents are primarily held in four
banks.

Trade Receivables -- Trade receivables are presented net of the related
allowance for doubtful accounts of approximately $156,000 and $291,000 at
December 31, 1995 and 1996, respectively.

Concentration of Credit Risk -- The Company's exposure to credit risk is
impacted by seasonality and the economic climate affecting its industry. The
Company manages this risk by performing ongoing credit evaluations of its
customers and maintains reserves for potential uncollectible accounts. The
Company's largest account receivable balance was approximately $1,300,000 at
December 31, 1995.

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ROCKY SHOES & BOOTS, INC.
AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)

Supplier and Labor Concentrations -- The Company purchases raw materials
from a number of domestic and foreign sources. The Company currently buys all of
its waterproof fabric, a component used in a significant portion of the
Company's shoes and boots, from one supplier, W.L. Gore & Associates, Inc. The
Company has had a relationship with this supplier for over 16 years and has no
reason to believe that such relationship will not continue.

A significant portion of the "uppers" for the Company's shoes and boots are
produced in the Company's Dominican Republic operations. The Company has
conducted operations in the Dominican Republic since 1987 and is not aware of
any governmental or economic restrictions that would alter its current
operations.

Inventories -- Inventories are valued at the lower of cost, determined on a
first-in, first-out (FIFO) basis, or market.

During the fiscal year ended June 30, 1995, the Company exchanged inventory
totaling approximately $1,200,000 for prepaid advertising credits. No gain or
loss was recognized on the transaction.

Fixed Assets -- The Company records fixed assets at historical cost and
generally utilizes the straight-line method of computing depreciation for
financial reporting purposes over the estimated useful lives of the assets as
follows:

[Download Table]

YEARS
-----

Building and improvements............................................. 5 - 40
Machinery and equipment............................................... 5 - 12
Furniture and fixtures................................................ 8 - 12
Lasts, dies, and patterns (forms and molds)........................... 7 - 12

For income tax purposes the Company generally computes depreciation
utilizing accelerated methods.

Advertising -- The Company expenses advertising costs as incurred.
Advertising expense was $964,577 and $1,736,617 in fiscal 1994 and 1995,
respectively, $1,890,400 for the six months ended December 31, 1995 and
$1,399,398 for the year ended December 31, 1996.

Revenue Recognition -- Revenue is recognized at the time footwear product
is shipped to the customer and is recorded net of estimated sales discounts and
returns.

Recently Issued Financial Accounting Standards -- In February 1997, the
Financial Accounting Standards Board (FASB) issued Statement of Financial
Accounting Standard (SFAS) No. 128, "Earnings per Share" which is effective for
periods ending after December 15, 1997. SFAS No. 128 establishes new standards
for computing and presenting earnings per share. Under SFAS No. 128 basic and
dilutive earnings (loss) per share, as defined therein are as follows:

[Enlarge/Download Table]

FISCAL YEAR SIX MONTHS TWELVE MONTHS SIX MONTHS
ENDED JUNE 30, ENDED ENDED YEAR ENDED ENDED JUNE 30,
--------------- DECEMBER 31, DECEMBER 31, DECEMBER 31, ---------------
1994 1995 1995 1995 1996 1996 1997
----- ----- ------------ ------------- ------------ ----- -----
(UNAUDITED) (UNAUDITED)

Basic............. $0.50 $0.42 $(0.13) $ (0.15) $ 0.77 $0.18 $0.33
Diluted........... $0.47 $0.38 $(0.13) $ (0.15) $ 0.74 $0.17 $0.31

In June 1997, the FASB issued SFAS No. 130, "Reporting Comprehensive
Income," which will require adoption no later than the Company's fiscal quarter
ending March 31, 1998. This new statement defines comprehensive income as "all
changes in equity during a period, with the exception of stock issuances and
dividends." The new pronouncement establishes standards for the reporting and
display of comprehensive income and its components in the financial statements.

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ROCKY SHOES & BOOTS, INC.
AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)

In June 1997, the FASB also issued SFAS No. 131, "Disclosures About
Segments of an Enterprise and Related Information," which will require adoption
no later than 1998. SFAS No. 131 requires companies to report financial and
descriptive information about its reportable operating segments. It also
establishes standards for related disclosures about products and services,
geographic areas, and major customers. Based on current operations the Company
does not believe the Statement will be applicable.

Per Share Information -- Per share information for all periods is computed
based upon the weighted average number of common shares and equivalents (when
dilutive) outstanding. Stock options and the Company's Series A preferred stock
are deemed to be common stock equivalents for purposes of computing per share
amounts.

Supplemental net income per share (unaudited) for the year ended December
31, 1996 and the six month periods ended June 30, 1996 and 1997, $0.73, $0.21
and $0.33, respectively, has been computed by dividing supplemental net income
by the sum of (i) the weighted average number of shares of common stock
outstanding during the period plus (ii) 1,370,000 shares of common stock assumed
to be issued by the Company which would be necessary to generate gross proceeds
sufficient to repay and pay down $23,465,400 debt associated with a mortgage,
shareholder note and a line of credit.

Interim Financial Reporting -- In the opinion of management, the unaudited
information as of and for the six months ended June 30, 1996 and 1997 includes
only normal recurring adjustments the Company considers necessary for a fair
presentation of such financial statements in accordance with generally accepted
accounting principles.

2. INVENTORIES

Inventories are comprised of the following:

[Enlarge/Download Table]

DECEMBER 31, JUNE 30
--------------------------- -----------
1995 1996 1997
----------- ----------- -----------
(UNAUDITED)

Raw materials............................... $ 3,437,802 $ 4,482,381 $ 9,748,794
Work-in-process............................. 2,359,778 5,192,326 4,533,457
Manufactured finished goods................. 10,085,634 13,891,772 24,182,440
Factory outlet finished goods............... 2,453,678 1,823,423 2,251,268
----------- ----------- -----------
Total............................. $18,336,892 $25,389,902 $40,715,959
=========== =========== ===========

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ROCKY SHOES & BOOTS, INC.
AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)

3. FIXED ASSETS

Fixed assets are comprised of the following:

[Download Table]

DECEMBER 31,
---------------------------
1995 1996
----------- -----------

Land.............................................. $ 218,130 $ 218,130
Building and improvements......................... 4,816,248 5,060,207
Machinery and equipment........................... 12,607,489 14,432,261
Furniture and fixtures............................ 1,206,935 2,014,616
Lasts, dies and patterns.......................... 3,319,135 3,782,250
Construction work-in-progress..................... 16,205 36,896
----------- -----------
Total................................... 22,184,142 25,544,360
Less -- accumulated depreciation.................. (7,649,966) (10,035,763)
----------- -----------
Net fixed assets.................................. $14,534,176 $15,508,597
=========== ===========

4. LONG-TERM DEBT

Long-term debt is comprised of the following:

[Download Table]

DECEMBER 31,
---------------------------
1995 1996
----------- -----------

Bank -- revolving credit facility................. $16,850,000 $19,820,000
Equipment and other obligations................... 1,687,606 1,027,952
Real estate obligations........................... 1,710,942 1,596,292
Note payable -- shareholder....................... 551,727 367,818
Other............................................. 145,956 317,612
----------- -----------
Total long-term debt.................... 20,946,231 23,129,674
Less current maturities........................... 4,392,341 3,609,645
----------- -----------
Net long-term debt................................ $16,553,890 $19,520,029
=========== ===========

The Company has a loan agreement with a bank that provides for advances
based on a percentage of eligible accounts receivable and inventory with maximum
borrowings that range from $25,000,000 to $35,000,000 through April 30, 1998.
Interest on the revolving credit facility is payable monthly as a factor of the
bank's prime rate (8.25% at December 31, 1996) and the principal is due April
30, 1998. At December 31, 1996, $23,258,000 was available under the credit
agreement of which $19,820,000 had been borrowed. At December 31, 1996 and 1995,
$2,820,000 and $3,350,000, respectively, were classified as current based on the
expected reduction in the available line in the subsequent year in accordance
with management's projection of eligible accounts receivable and inventory
balances.

Any amounts borrowed under the agreement are secured by the accounts
receivable, inventories, and equipment of the Company. The agreement contains
restrictive covenants which, among other requirements, require the Company to
maintain a certain level of tangible net worth, as defined. At December 31, 1996
approximately $668,000 of retained earnings are available for distribution.

Equipment and other obligations at December 31, 1996 bear interest at fixed
and variable rates ranging from 3% to 9.25% and are payable in monthly
installments to 2001. The obligations are secured by equipment and are subject
to the security agreement and covenants applicable to the revolving credit
facility.

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ROCKY SHOES & BOOTS, INC.
AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)

Real estate obligations at December 31, 1996 bear interest at variable
rates ranging from 7.875% to 8.50% and are payable in monthly installments
through 2010. The obligations are secured by real estate and are subject to the
security agreement and covenants applicable to the revolving credit facility.

In December 1993, the Company entered into a Stock Purchase and Pledge
Agreement with a shareholder of the Company whereby the Company purchased
116,952 shares of its common stock and 7,143 shares of preferred stock for
$1,226,059, including a note for $919,544. The note bears interest at the prime
rate, as defined, plus 2% (total of 10.25% at December 31, 1996) and is payable
in five equal annual installments through December 20, 1998.

At December 31, 1996, essentially all trade accounts receivable,
inventories and property are held as collateral for the Company's long-term
debt.

Long-term debt matures as follows for the years ended December 31:

[Download Table]

1997............................................ $ 3,609,645
1998............................................ 17,729,460
1999............................................ 334,071
2000............................................ 250,301
2001............................................ 244,498
Thereafter...................................... 961,699
-----------
Total................................. $ 23,129,674
===========

The estimated fair value of the Company's long-term obligations
approximated their carrying amount at December 31, 1996 and 1995, based on
current market prices for the same or similar issues or on debt available to the
Company with similar rates and maturities.

5. OPERATING LEASES

The Company leases certain machinery and manufacturing facilities under
operating leases that generally provide for renewal options. The Company
incurred approximately $378,000, $455,000, $245,000 and $541,000 in rent expense
under operating lease arrangements for the years ended June 30, 1994 and 1995,
the six months ended December 31, 1995, and the year ended December 31, 1996,
respectively.

Included in total rent expense above are payments of $6,000 per month for
the Company's Ohio manufacturing facility leased from an entity in which the
owners are also shareholders of the Company.

Future minimum lease payments under non-cancelable operating leases are as
follows for the years ended December 31:

[Download Table]

1997.............................................. $ 338,266
1998.............................................. 281,759
1999.............................................. 176,298
2000.............................................. 96,710
2001.............................................. 52,900
-----------
Total................................... $ 945,933
===========

F-11

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ROCKY SHOES & BOOTS, INC.
AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)

6. INCOME TAXES

Rocky Inc. and its wholly-owned subsidiary doing business in Puerto Rico,
Lifestyle, are subject to U.S. federal income taxes; however, the Company's
income earned in Puerto Rico is allowed favorable tax treatment under Section
936 of the Internal Revenue Code if conditions as defined therein are met. Five
Star is incorporated in the Cayman Islands and conducts its operations in a
"free trade zone" in the Dominican Republic and, accordingly, is currently not
subject to Cayman Islands or Dominican Republic income taxes.

At December 31, 1996, a provision has not been made for U.S. taxes on the
accumulated undistributed earnings of Five Star through the third quarter of
1996 of approximately $3,079,000 that would become payable upon repatriation to
the United States. In addition, the Company has not provided any U.S. tollgate
taxes on approximately $2,257,000 of accumulated undistributed earnings of
Lifestyle prior to the fiscal year ended June 30, 1994 that would be payable if
such earnings were repatriated to the United States. It is the intention of the
Company to reinvest all such earnings. If the Five Star and Lifestyle
undistributed earnings were distributed to the Company in the form of dividends,
the related taxes on such distributions would be approximately $1,047,000 and
$226,000, respectively.

The Company accounts for income taxes in accordance with Statement of
Financial Accounting Standards No. 109 (SFAS No. 109), "Accounting for Income
Taxes," which requires an asset and liability approach to financial accounting
and reporting for income taxes. Accordingly, deferred income taxes have been
provided for the temporary differences between the financial reporting and the
income tax basis of the Company's assets and liabilities by applying enacted
statutory tax rates applicable to future years to the basis differences.

Income taxes (benefits) are summarized as follows:

[Enlarge/Download Table]

SIX MONTHS
YEAR ENDED JUNE 30, ENDED YEAR ENDED
---------------------- DECEMBER 31, DECEMBER 31,
1994 1995 1995 1996
-------- --------- ------------ ------------

Federal:
Current.................................. $368,000 $(296,827) $ 217,000 $640,053
Deferred................................. (110,661) 172,685 (635,234) 115,883
-------- --------- --------- --------
Total federal.................... 257,339 (124,142) (418,234) 755,936
-------- --------- --------- --------
State and local:
Current.................................. 84,800 65,800 22,150 215,726
Deferred................................. (39,012) (138,098) 62,899 (53,508)
-------- --------- --------- --------
Total state and local............ 45,788 (72,298) 85,049 162,218
-------- --------- --------- --------
Total............................ $303,127 $(196,440) $ (333,185) $918,154
======== ========= ========= ========

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ROCKY SHOES & BOOTS, INC.
AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)

A reconciliation of recorded federal income tax expense (benefit) to the
expected expense computed by applying the federal statutory rate of 34% for all
periods to income before income taxes follows:

[Enlarge/Download Table]

SIX MONTHS
YEAR ENDED JUNE 30, ENDED YEAR ENDED
----------------------- DECEMBER 31, DECEMBER 31,
1994 1995 1995 1996
--------- --------- ------------ ------------

Expected (benefit) expense at statutory
rate.................................... $ 721,862 $ 420,288 $ (279,969) $1,266,198
Increase (decrease) in income taxes
resulting from:
Exempt income from operations in Puerto
Rico, net of tollgate taxes.......... (297,975) (362,540) 8,279 (279,414)
Exempt income from Dominican Republic
operations........................... (159,647) (298,775) (72,527) (158,075)
State and local income taxes............ (15,568) 24,581 (28,917) (55,154)
Other -- net............................ 8,667 92,304 (45,100) (17,619)
--------- --------- --------- ----------
Total........................... $ 257,339 $(124,142) $ (418,234) $ 755,936
========= ========= ========= ==========

Deferred income taxes recorded in the consolidated balance sheets at
December 31, 1996 and 1995 consist of the following:

[Download Table]

DECEMBER 31,
---------------------------
1995 1996
----------- -----------

Deferred tax assets:
State and local income taxes.................... $ 28,802 $ 38,167
Asset valuation allowances...................... 147,767 600,973
Pension and deferred compensation............... 304,122 197,673
Net operating loss carryforwards................ 470,000 359,075
Inventories..................................... 152,423
Alternative minimum tax......................... 187,000
----------- -----------
Total deferred tax assets............... 1,137,691 1,348,311
----------- -----------
Deferred tax liabilities:
Inventories..................................... (240,404)
Fixed assets.................................... (940,800) (1,260,837)
Tax on Fivestar earnings........................ (64,339)
Tollgate tax on Lifestyle earnings.............. (312,322) (441,345)
----------- -----------
Total deferred tax liabilities.......... (1,493,526) (1,766,521)
----------- -----------
Net deferred tax liability........................ $ (355,835) $ (418,210)
=========== ===========

At December 31, 1996, the Company has approximately $1,056,000 of net
operating loss carryforwards for federal income tax purposes with annual
utilization limitations over the next five years and expiring in 2010. Effective
in fiscal 1994, under the provisions of SFAS No. 109 the Company began to
provide for the 10% tollgate tax on the annual earnings of Lifestyle. Effective
during 1996 the Company began to provide U.S. income taxes on the earnings of
Five Star based on the Company's intention to repatriate these earnings in the
future.

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ROCKY SHOES & BOOTS, INC.
AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)

7. RETIREMENT PLANS

The Company sponsors separate noncontributory defined benefit pension plans
covering the union and non-union workers of the Company's Ohio and Puerto Rico
operations. Benefits under the union plan are primarily based upon negotiated
rates and years of service. Benefits under the non-union plan are based upon
years of service and highest compensation levels as defined. Annually, the
Company contributes to the plans at least the minimum amount required by
regulation.

Net pension cost of the Company's plans is as follows:

[Enlarge/Download Table]

SIX MONTHS
YEAR ENDED JUNE 30, ENDED YEAR ENDED
---------------------- DECEMBER 31, DECEMBER 31,
1994 1995 1995 1996
-------- --------- ------------ ------------

Service cost....................... $152,220 $ 130,310 $ 86,551 $ 182,955
Interest........................... 191,966 204,551 111,767 231,140
Actual return on plan assets....... 15,129 (135,486) (171,109) (306,853)
Amortization and deferral.......... (69,493) 72,263 126,980 177,854
-------- --------- --------- ---------
Net pension cost................... $289,822 $ 271,638 $ 154,189 $ 285,096
======== ========= ========= =========

The funded status of the Company's plans and reconciliation of accrued
pension cost at December 31, 1995 and 1996 are presented below (information with
respect to benefit obligations and plan assets is as of September 30):

[Download Table]

DECEMBER 31,
-------------------------
1995 1996
---------- ----------

Plan assets at fair value........................... $1,877,574 $2,669,944
---------- ----------
Actuarial present value of benefit obligations:
Vested............................................ 3,025,959 3,590,876
Nonvested......................................... 92,454 131,549
---------- ----------
Accumulated benefit obligation................. 3,118,413 3,722,425
Effects of salary progression....................... 306,635 359,989
---------- ----------
Projected benefit obligation........................ 3,425,048 4,082,414
---------- ----------
Funded status -- excess of projected benefit
obligation over plan assets....................... 1,547,474 1,412,470
Remaining unrecognized benefit obligation existing
at transition..................................... (371,823) (343,931)
Unrecognized prior service costs due to plan
amendments........................................ (467,119) (610,320)
Unrecognized net loss............................... (272,009) (358,949)
Adjustment required to recognize minimum
liability......................................... 804,316 953,211
Additional contributions (September 30 -- December
31)............................................... (300,000)
---------- ----------
Accrued pension cost................................ $1,240,839 $ 752,481
========== ==========

The assets of the plans consist primarily of common stocks, bonds, and cash
equivalents. The Company's unrecognized benefit obligations existing at the date
of transition for the union and non-union plans are being

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ROCKY SHOES & BOOTS, INC.
AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)

amortized over 23 and 21 years, respectively. Actuarial assumptions used in the
accounting for the plans were as follows:

[Download Table]

DECEMBER 31,
-------------
1995 1996
---- ----

Discount rate.................................................. 7.0 % 7.0 %
Average rate of increase in compensation levels (non-union
only)........................................................ 3.0 % 3.0 %
Expected long-term rate of return on plan assets............... 9.0 % 9.0 %

Statement of Financial Accounting Standards No. 87, "Employers' Accounting
for Pensions," generally requires the Company to recognize a minimum liability
in instances in which a plan's accumulated benefit obligation exceeds the fair
value of plan assets. In accordance with the Statement, the Company has recorded
in the accompanying financial statements a non-current pension liability and a
non-current intangible asset of $804,316 and $953,211 as of December 31, 1995
and 1996, respectively.

8. CAPITAL STOCK

The Company has authorized 250,000 shares of voting preferred stock without
par value. No shares are issued or outstanding. Also, the Company has authorized
250,000 shares of non-voting preferred stock without par value. Of these,
125,000 shares have been designated Series A non-voting convertible preferred
stock with a stated value of $.06 per share, of which 100,000 shares are issued
and 92,857 shares are outstanding at December 31, 1996 and 1995. The Series A
preferred stock has dividend and liquidation rights essentially identical to
those of the Company's common stock. In addition, each share of Series A
preferred stock is convertible into one share of the Company's common stock any
time after February 3, 1995, with mandatory conversion by February 3, 1998.

F-15

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ROCKY SHOES & BOOTS, INC.
AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)

On December 21, 1992, the Board of Directors and the sole shareholder of
Rocky Inc. adopted the 1992 Stock Option Plan which provides for the issuance of
options to purchase up to 400,000 common shares of Rocky Inc. On October 11,
1995, the Board of Directors and the shareholders adopted the 1995 Stock Option
Plan which provides for the issuance of options to purchase up to 400,000 common
shares of Rocky Inc. All employees, officers, directors, consultants and
advisors providing services to the Company are eligible to receive options under
the Plans. In addition, the Plans provide for the annual issuance of options to
purchase 3,000 shares of common stock to each non-employee director of the
Company. The plans generally provide for grants with the exercise price equal to
fair value on the date of grant, graduated vesting periods of up to 5 years, and
lives not exceeding 8 years. The following summarizes all stock option
transactions from July 1, 1993 through December 31, 1996:

[Download Table]

WEIGHTED
AVERAGE
EXERCISE
SHARES PRICE
------- --------

Outstanding at June 30, 1993............................. 107,500 $ 9.53
Issued................................................. 56,750 10.83
Exercised.............................................. (35,000) 9.50
Forfeited.............................................. (2,000) 9.75
-------
Outstanding at June 30, 1994............................. 127,250 10.12
Issued................................................. 170,300 9.79
Forfeited.............................................. (9,900) 9.82
-------
Outstanding at June 30, 1995............................. 287,650 9.94
Issued................................................. 97,250 7.59
-------
Outstanding at December 31, 1995......................... 384,900 9.34
Issued................................................. 93,000 6.25
Forfeited.............................................. (30,000) 8.81
-------
Outstanding at December 31, 1996......................... 447,900 8.74
=======

At December 31, 1996, the exercise price for options outstanding range from
$5.625 to $20.00.

The following table summarizes information about options outstanding at
December 31, 1996:

[Download Table]

OPTIONS OUTSTANDING
------------------------------------------------------------ OPTIONS EXERCISABLE
WEIGHTED- ----------------------
AVERAGE WEIGHTED- WEIGHTED-
REMAINING AVERAGE AVERAGE
RANGE OF CONTRACTUAL EXERCISE EXERCISE
EXERCISE PRICES NUMBER LIFE PRICE NUMBER PRICE
------------------ -------- ----------- --------- -------- ---------

$5.625 - $6.00.... 104,000 6.3 $ 5.93 14,000 $ 5.87
$7.50 - $8.875.... 76,250 5.8 8.30 22,250 8.38
$9.50 - $10.125... 261,650 3.8 9.72 198,003 9.71
$20.00............ 6,000 2.9 20.00 6,000 20.00
------- -------
Total... 447,900 8.74 240,253 9.62
======= =======

The Company applies APB Opinion No. 25 and related Interpretations in
accounting for its stock option plans. Accordingly, no compensation cost has
been recognized for its stock option plans. Had compensation costs for the
Company's stock-based compensation plans been determined based on the fair value
at the grant dates for awards under those plans consistent with the method of
FASB Statement No. 123, the Company's net earnings and net earnings per common
share, net of related income tax benefits, would have resulted in the amounts as

F-16

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ROCKY SHOES & BOOTS, INC.
AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)

reported below. In determining the estimated fair value of each option granted
on the date of grant the Company uses the Black-Scholes option-pricing model
with the following weighted-average assumptions used for grants in the year
ended December 31, 1996 and 1995, respectively; dividend yield of 0%; expected
volatility of 47%; risk-free interest rates of 6.50%; and expected life of 6
years. The weighted average grant date fair value of options issued during the
year ended December 31, 1996 and the six months ended December 31, 1995 was
$3.39 and $4.01, respectively.

[Download Table]

SIX MONTHS
ENDED YEAR ENDED
DECEMBER 31, DECEMBER 31,
1995 1996
------------ ------------

Net income (loss):
As reported...................................... $ (490,254) $2,805,959
Pro forma........................................ $ (675,838) $2,561,260
Earnings per share:
As reported...................................... $ (0.13) $ 0.74
Pro forma........................................ $ (0.18) $ 0.68

The pro forma amounts are not representative of the effects on reported net
income (loss) for future years.

9. SUPPLEMENTAL CASH FLOW INFORMATION

Cash paid for interest and federal, state and local income taxes was as
follows:

[Enlarge/Download Table]

SIX MONTHS TWELVE MONTHS FISCAL YEAR SIX MONTHS
JUNE 30, ENDED ENDED ENDED ENDED JUNE 30,
--------------------- DECEMBER 31, DECEMBER 31, DECEMBER 31, ---------------------
1994 1995 1995 1995 1996 1996 1997
-------- ---------- ------------ -------------- ------------ -------- ----------
(UNAUDITED) (UNAUDITED)

Interest.............. $760,000 $1,913,000 $1,262,057 $1,956,831 $2,066,365 $857,812 $1,067,151
======== =========== =========== =========== =========== ======== ===========
Federal, state and
local income
taxes -- net of
refunds............. $717,000 $ 487,000 $ 10,150 $ 22,150 $ (813,225) $ 85,000 $1,184,300
======== =========== =========== =========== =========== ======== ===========

During the six months ended December 31, 1995 and the year ended December
31, 1996, the Company entered into capital lease arrangements for certain
equipment which had a present value of $111,591 and $216,832, respectively.
During the year ended June 30, 1994, the Company acquired treasury stock for
$1,226,059, including a note payable of $919,544. Accounts payable at December
31, 1995 and 1996 and June 30, 1997 include a total of $100,836, $42,994 and
$747,634, respectively, relating to the purchase of fixed assets.

F-17

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[ADVERTISEMENT FOR ROCKY SHOES & BOOTS, INC.]

[ROCKY SHOES & BOOTS, INC. LOGO]

WE KNOW
THE BUSINESS INSIDE AND OUT!

INSTORE DISPLAY IS A NATURAL!

This high impact retail display brings Rocky's rugged outdoor lifestyle
in-store for your customers. It's the ideal selling environment. All-natural
materials convey the excitement of Rocky's uniquely outdoor image, while
modular background structures sell the highly technical advantages of the
products. You can make it as big as all outdoors, or compact enough to still
sell big in small locations. For selling Rocky, it's a natural.

[INSTORE DISPLAY PHOTOS]

OUTDOOR ADVERTISING THAT MAKES HEADS TURN!

[BILLBOARD PHOTO]

ROCKY(R) offers Large Format Billboards that measure 14 feet X 48 feet and
re-inforce the ROCKY(R) message in a BIG way. The Boot stands a full 18 feet in
height! These billboards are also offered in a smaller version of 12 feet X 24
feet. ROCKY(R) outdoor makes heads and inventory turn!

ROCKY(R) Shoes and Boots, Inc. o 39 East Canal Street
Nelsonville, Ohio 45764
1-800-421-5151

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======================================================

NO DEALER, SALESPERSON OR OTHER PERSON HAS BEEN AUTHORIZED TO GIVE ANY
INFORMATION OR TO MAKE ANY REPRESENTATIONS NOT CONTAINED IN THIS PROSPECTUS IN
CONNECTION WITH THE OFFER CONTAINED HEREIN, AND, IF GIVEN OR MADE, SUCH
INFORMATION OR REPRESENTATIONS MUST NOT BE RELIED UPON AS HAVING BEEN AUTHORIZED
BY THE COMPANY, THE SELLING SHAREHOLDERS OR ANY UNDERWRITER. THIS PROSPECTUS
DOES NOT CONSTITUTE AN OFFER TO SELL OR A SOLICITATION OF AN OFFER TO BUY THE
SHARES OF COMMON STOCK OFFERED HEREBY IN ANY JURISDICTION WHERE SUCH OFFER OR
SOLICITATION IS NOT AUTHORIZED OR IN WHICH THE PERSONS MAKING SUCH OFFER OR
SOLICITATION ARE NOT QUALIFIED TO DO SO, OR TO ANY PERSON TO WHOM IT IS UNLAWFUL
TO MAKE SUCH OFFER OR SOLICITATION. NEITHER THE DELIVERY OF THIS PROSPECTUS NOR
ANY SALE MADE HEREUNDER SHALL, UNDER ANY CIRCUMSTANCES, CREATE ANY IMPLICATION
THAT THERE HAS BEEN NO CHANGE IN THE AFFAIRS OF THE COMPANY SINCE THE DATE
HEREOF OR THAT THE INFORMATION CONTAINED HEREIN IS CORRECT AS OF ANY TIME
SUBSEQUENT TO THE DATE HEREOF.

------------------------

TABLE OF CONTENTS

[Download Table]

PAGE
----

Prospectus Summary.................... 3
Risk Factors.......................... 6
Price Range of Common Stock and
Dividend Policy..................... 10
Use of Proceeds....................... 10
Capitalization........................ 11
Selected Consolidated Financial
Data................................ 12
Management's Discussion and Analysis
of Financial Condition and Results
of Operations....................... 13
Business.............................. 19
Management............................ 27
Principal and Selling Shareholders.... 29
Description of Capital Stock.......... 30
Underwriting.......................... 34
Legal Matters......................... 35
Experts............................... 35
Available Information................. 36
Incorporation of Certain Documents by
Reference........................... 36
Index to Consolidated Financial
Statements.......................... F-1

======================================================

======================================================
1,700,000 SHARES

[ROCKY SHOES & BOOTS, INC. LOGO]

COMMON STOCK
------------------------
PROSPECTUS
------------------------
J.C.Bradford &Co.

Robert W. Baird & Co.
Incorporated

The Ohio Company

October 6, 1997

======================================================

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Dates Referenced Herein and Documents Incorporated by Reference

		Referenced-On Page
This ‘424B4’ Filing	Date	First	Last	Other Filings

	2/1/03	28
	4/30/99	12	20
	12/31/98	20		10-K
	12/20/98	12	49
	5/16/98	20
	4/30/98	48
	3/31/98	46		10-Q
	2/3/98	53
	1/1/98	20
	12/31/97	12	20	10-K
	12/15/97	46
	10/10/97	1
Filed on:	10/7/97
	10/6/97	1	58
	9/30/97	12		10-Q
	9/15/97	6	37
	8/28/97	38		10-Q/A
	8/21/97	11
	8/14/97	38		10-Q
	8/4/97	11
	6/30/97	5	55	10-Q, 10-Q/A
	5/14/97	38		10-Q
	4/14/97	38		DEF 14A
	3/31/97	12	38	10-K405, 10-Q
	3/11/97	40
	12/31/96	7	55	10-K405
	10/1/96	10
	9/30/96	12		10-Q
	6/30/96	7	47	10-Q
	3/31/96	12		10-Q
	1/1/96	7
	12/31/95	7	55
	10/11/95	54
	9/30/95	12
	6/30/95	12	54
	3/31/95	12
	2/3/95	53
	12/31/94	12	45
	9/30/94	12
	6/30/94	37	55
	12/13/93	28
	7/1/93	54
	6/30/93	43	54
	12/21/92	54
	7/1/92	7	14
				List all Filings

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Filing Submission 0000950152-97-007052 – Alternative Formats (Word / Rich Text, HTML, Plain Text, et al.)

Rocky Brands, Inc. – ‘424B4’ on 10/7/97

As of: Tuesday, 10/7/97 · Accession #: 950152-97-7052 · File #: 333-35391

Prospectus — Rule 424(b)(4)Filing Table of Contents

Document Table of Contents

Dates Referenced Herein and Documents Incorporated by Reference

Prospectus — Rule 424(b)(4)
Filing Table of Contents