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ExactTarget, Inc. – IPO: ‘S-1’ on 12/14/07 – EX-3.1

On:  Friday, 12/14/07, at 3:53pm ET   ·   Accession #:  1047469-7-10051   ·   File #:  333-148079

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  As Of                Filer                Filing    For·On·As Docs:Size              Issuer               Agent

12/14/07  ExactTarget, Inc.                 S-1                   10:1.7M                                   Merrill Corp/New/FA

Initial Public Offering (IPO):  Registration Statement (General Form)   —   Form S-1
Filing Table of Contents

Document/Exhibit                   Description                      Pages   Size 

 1: S-1         Registration Statement (General Form)               HTML   1.03M 
 2: EX-3.1      Articles of Incorporation/Organization or By-Laws   HTML    107K 
 3: EX-3.3      Articles of Incorporation/Organization or By-Laws   HTML     38K 
 4: EX-4.2      Instrument Defining the Rights of Security Holders  HTML    113K 
 5: EX-10.1     Material Contract                                   HTML     46K 
 6: EX-10.2     Material Contract                                   HTML     21K 
 7: EX-10.3     Material Contract                                   HTML     89K 
 8: EX-10.5     Material Contract                                   HTML     39K 
 9: EX-10.6     Material Contract                                   HTML     91K 
10: EX-23.2     Consent of Experts or Counsel                       HTML      7K 


EX-3.1   —   Articles of Incorporation/Organization or By-Laws


This exhibit is an HTML Document rendered as filed.  [ Alternative Formats ]




Exhibit 3.1

AMENDED AND RESTATED CERTIFICATE OF INCORPORATION

OF

EXACTTARGET, INC.
Pursuant to Section 102 of the
Delaware General Corporation Law

        ExactTarget, Inc., a corporation organized and existing under the laws of the State of Delaware, hereby certifies as follows:

        A.    The original name of this corporation is ExactTarget, Inc. and the date of filing the original Certificate of Incorporation of this corporation with the Secretary of State of the State of Delaware was July 14, 2004.

        B.    Pursuant to Sections 242 and 245 of the General Corporation Law of the State of Delaware, this Amended and Restated Certificate of Incorporation restates and integrates and amends the provisions of the Certificate of Incorporation of the corporation.

        C.    The text of the Amended and Restated Certificate of Incorporation is hereby amended and restated in its entirety to read as follows:

        FIRST.    The name of the Corporation is ExactTarget, Inc. (the "Corporation").

        SECOND.    The address of the Corporation's registered office in the State of Delaware is Corporation Trust Center, 1209 Orange Street, in the City of Wilmington, County of New Castle, Zip Code 19801. The name of its registered agent at such address is The Corporation Trust Company.

        THIRD.    The purpose of the Corporation is to engage in any lawful act or activity for which Corporations may be organized under the General Corporation Law of the State of Delaware ("DGCL").

        FOURTH.    The Corporation is authorized to issue two classes of stock to be designated, respectively, "Common Stock" and "Preferred Stock", each with a par value of $0.001 per share. The Corporation is authorized to issue 25,000,000 shares of Common Stock and 13,363,262 shares of Preferred Stock. The Preferred Stock shall be divided into separate series designated as Series A Preferred Stock, consisting of 3,462,500 shares, Series B Preferred Stock, consisting of 1,034,840 shares, Series C Preferred Stock, consisting of 5,865,922 shares and Series D Preferred Stock, consisting of 3,000,000 shares. The Series A Preferred Stock, the Series B Preferred Stock, the Series C Preferred Stock and Series D Preferred Stock are herein collectively referred to as the "Preferred Stock".

        The rights, preferences, privileges and restrictions granted to or imposed upon the Common Stock and Preferred Stock are as follows:

        1.     Dividends.


        2.     Liquidation.

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3


4


5


        3.     Conversion. The holders of Preferred Stock shall have conversion rights as follows (the "Conversion Rights"):

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        (1)   an amount equal to the sum of

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        (2)   the total number of shares of Common Stock outstanding immediately prior to such issuance, assuming conversion or exercise of any outstanding debt or equity securities which are convertible into Common Stock and conversion or exercise of all options, warrants or other rights to purchase Common Stock (and debt or equity securities which are convertible into Common Stock) immediately prior to such issuance, plus the number of shares of Common Stock actually issued (or deemed to have been issued, whether pursuant to subsection 3(e)(i)(c) or otherwise) in the transaction which resulted in the adjustment pursuant to this subsection 3(e)(i).

        For the purposes of any adjustment of the Conversion Price for a series of Preferred Stock pursuant to this clause (i), the following provisions shall be applicable:

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        "Excluded Stock" shall mean:

        (1)   all shares of Common Stock or other securities convertible into or exercisable or exchangeable for Common Stock issued and outstanding as of the Series A Original Issue Date, in the case of Series A Preferred Stock, the Series B Original Issue Date, in the case of Series B Preferred Stock, the Series C Original Issue Date in the case of Series C Preferred Stock; provided, however, only to the extent disclosed in the Securities Purchase Agreement (as hereinafter defined), in the case of the Series C Preferred Stock;

        (2)   all shares of Common Stock issued or issuable upon conversion or exercise of the Series A Preferred Stock, Series B Preferred Stock, Series C Preferred Stock or Series D Preferred Stock;

        (3)   all shares of Common Stock or other securities issued or issuable as a dividend or distribution on Common Stock or Preferred Stock;

        (4)   all shares of Common Stock or other securities, or options or warrants to purchase Common Stock or other securities, issuable to employees, officers, directors or consultants for the primary purpose of retaining their services pursuant to any plan, arrangement, agreement, contract or plan, including any incentive stock plan, approved by the Board (and all shares of Common Stock or other securities issued upon exercise or conversion thereof) not to exceed an aggregate of 1,113,232 shares of Common Stock (or other such securities, options or warrants) after the Series C Original Issue Date (as appropriately adjusted for any stock splits, stock dividends, reverse stock splits, stock combinations,

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reclassifications and the like occurring with respect to the Common Stock or such other securities after such date);

        (5)   all securities issuable in a merger, consolidation, acquisition, strategic alliance or similar business combination that is approved by the Board, not to exceed an aggregate of 1,006,703 shares of Common Stock or Common Stock equivalents since the Series C Original Issue Date (as appropriately adjusted for any stock splits, stock dividends, reverse stock splits, stock combinations, reclassifications and the like); and

        (6)   all securities issued or issuable to suppliers, lessors, lenders or technology providers to the Corporation pursuant to any plan or arrangement approved by the Board, not to exceed an aggregate of 193,206 shares of Common Stock or Common Stock equivalents since the Series C Original Issue Date (as appropriately adjusted for any stock splits, stock dividends, reverse stock splits, stock combinations, reclassifications and the like).

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        4.     Voting Rights.

        5.     Protective Provisions.

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        6.     Redemption.

AV × CR/CSFD

Where, AV = Appraised Value

        CSFD = Total outstanding shares of Common Stock on a fully-diluted basis (assuming exercise or conversion of all then outstanding options, warrants and convertible securities of the Corporation into Common Units, including the Preferred Stock).

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        FIFTH.    The Corporation is to have perpetual existence.

        SIXTH.    Subject to Section 5 hereof, in furtherance and not in limitation of the powers conferred by statute, the Board is expressly authorized to make, alter, amend or repeal the bylaws of the Corporation.

        SEVENTH.    The election of directors need not be by written ballot unless the bylaws of the Corporation shall so provide.

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        1.     To the fullest extent permitted by the DGCL, as the same exists or as may hereafter be amended, a director of the Corporation shall not be personally liable to the Corporation or its stockholders for monetary damages or breach of fiduciary duty as a director. The Corporation shall indemnify to the fullest extent permitted by law any person made or threatened to be made a party to an action or proceeding, whether criminal, civil, administrative, or investigative (a "Proceeding"), by reason of the fact that he or she or his or her testator or intestate is or was a director of the Corporation or any subsidiary of the Corporation or any predecessor of the Corporation or any subsidiary of the Corporation, or serves or served at any other enterprise as director at the request of the Corporation or any predecessor to the Corporation, or acted at the direction of any such director against all expense, liability and loss actually and reasonably incurred or suffered by such person in connection therewith.

        2.     Any indemnification under this Article VIII (unless ordered by a court) shall be made by the Corporation upon a determination that indemnification of the director is proper in the circumstances because he or she has met the applicable standard of conduct set forth in the DGCL, as the same exists or hereafter may be amended (but, in the case of any such amendment, only to the extent that such amendment permits the Corporation to provide broader indemnification rights than said law permitted the Corporation to provide prior to such amendment).

        3.     Expenses (including attorneys' fees) incurred by a director of the Corporation in defending a Proceeding shall be paid by the Corporation in advance of the final disposition of such Proceeding upon receipt of an undertaking by or on behalf of the director to repay all amounts so advanced in the event that it shall ultimately be determined that such director is not entitled to be indemnified by the Corporation as authorized in this Article VIII.

        4.     The indemnification and advancement of expenses provided by this Article VIII shall not be deemed exclusive of any other rights to which a person seeking indemnification or advancement of expenses may be entitled under any law (common or statutory), by-law, agreement, vote of stockholders or disinterested directors or otherwise, both as to action in his or her official capacity and as to action in another capacity while holding office or while employed by or acting as agent for the Corporation. All rights to indemnification under this Article VIII shall be deemed to be a contract between the Corporation and each director of the Corporation or any of its subsidiaries who serves or served in such capacity at any time while this Article VIII is in effect.

        5.     The Corporation shall have power to purchase and maintain insurance on behalf of any person who is or was or has agreed to become a director of the Corporation or any of its subsidiaries, or is or was serving at the request of the Corporation as a director of another corporation, partnership, joint venture, trust or other enterprise against any liability asserted against him or her and incurred by him or her or on his or her behalf in any such capacity, or arising out of his or her status as such, whether or not the Corporation would have the power to indemnify him or her against such liability under the provisions of this Article VIII.

        6.     If this Article VIII or any portion hereof shall be invalidated on any ground by any court of competent jurisdiction, then the Corporation shall nevertheless indemnify or advance expenses to each person entitled to indemnification or advancement of expenses, as the case may be, as to all expense, liability and loss actually and reasonably incurred or suffered by such person and for which indemnification or advancement of expenses, as the case may be, is available to such person pursuant to this Article VIII to the full extent permitted by any applicable portion of this Article VIII that shall not have been invalidated and to the full extent permitted by applicable law.

        7.     Neither any amendment nor repeal of this Article VIII, nor the adoption of any provision of this Certificate of Incorporation inconsistent with this Article VIII, shall eliminate or reduce the effect

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of this Article VIII in respect of any matter occurring, or any cause of action, suit or claim that, but for this Article VIII would accrue or arise, prior to such amendment, repeal of adoption of an inconsistent provision.

        1.     Whenever a compromise or arrangement is proposed between the Corporation and its creditors or any class of them and/or between the Corporation and its stockholders or any class of them, any court of equitable jurisdiction within the State of Delaware may, on the application in a summary way of the Corporation or of any creditor or stockholder thereof or on the application of any receiver or receivers appointed for the Corporation under the provisions of Section 291 of the DGCL or on the application of trustees in dissolution or of any receiver or receivers appointed for the Corporation under the provisions of Section 279 of the DGCL order a meeting of the creditors or class of creditors, and/or of the stockholders or class of stockholders of the Corporation, as the case may be, to be summoned in such manner as the said court directs. If a majority in number representing three-fourths in value of the creditors or class of creditors, and/or of the stockholders or class of stockholders of the Corporation, as the case maybe, agree on any compromise or arrangement and to any reorganization of the Corporation as a consequence of such compromise or arrangement, the said compromise or arrangement and the said reorganization shall, if sanctioned by the court to which the said application has been made, be binding on all the creditors or class of creditors, and/or on all the stockholders or class of stockholders of the Corporation, as the case may be, and also on the Corporation

        2.     The Corporation shall not enter into or become bound by any agreement which, by its terms, prevents the Corporation from complying with this Certificate of Incorporation or any agreement which benefits or grants rights to the holders of the Series C Preferred Stock without the prior written consent of at least a majority of the holders of Series C Preferred Stock.

        3.     If the holders of a majority of the outstanding Series C Preferred Stock shall at any time, in good faith, disagree with the Board's determination of "fair market value" hereunder, such holders may submit a notice of disagreement to the Corporation. During the three business days immediately following the Corporation's receipt of such notice, such holders and the Corporation shall negotiate in good faith to determine a mutually agreeable fair market value. If the parties remain unable to reach agreement after such period, they shall engage a valuation firm reasonably acceptable to the Corporation and such majority of holders to resolve such dispute (the "Valuation Firm"). Each of the holders and the Corporation shall provide (at the Corporation's expense) the Valuation Firm with copies of any documents, analyses or other information within its possession or control that the Valuation Firm reasonably requests in order to resolve such dispute. The Valuation Firm shall determine the fair market value as soon as practicable after its engagement to resolve the dispute using customary valuation techniques for other companies or businesses in the same or similar industries as the Corporation (and shall not apply any discount due to the fact that any Preferred Stock or other securities may constitute "restricted securities", may be illiquid or represent a minority interest in the Corporation). The Valuation Firm's determination of the fair market value shall be binding on all of the holders and the Corporation, and not subject to challenge or collateral attack for any reason. The Corporation shall pay all fees, costs and expenses of the Valuation Firm in connection with its engagement to resolve such dispute.

        The Corporation hereby elects not to be governed by Section 203 of the DGCL.

        TENTH.    Subject to Section 5 of Article IV above, the Corporation reserves the right to amend, alter, change or repeal any provision contained in this Certificate of Incorporation, in the manner now or hereafter prescribed by statute, and all rights conferred upon stockholders herein are granted subject to this reservation; provided however, whenever this Certificate of Incorporation requires for action by

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the Board, the action by a specific director or for action by the holders of any series of shares of the Corporation, as the case may be, the vote or consent of a greater number of directors greater than required by law, the vote or consent of a specific director, or the vote or consent of more than a majority of holders of such series of shares, as the case may be, the provision of this Certificate of Incorporation requiring such greater or specific vote or consent shall not be altered, amended or repealed without first obtaining such greater or specific vote or consent to such alteration, amendment or repeal.

        ELEVENTH.

        1.     In anticipation that Insight Venture Partners IV, L.P. and/or its affiliates (collectively "Insight") will be, indirectly or directly, a substantial stockholder of the Corporation, and in recognition of (i) the benefits to be derived by the Corporation through its continued contractual, corporate and business relations with Insight (including service of officers, directors, partners, managers, employees or affiliates of Insight (collectively, "Insight Persons") as directors of the Corporation) and (ii) the difficulties attendant to any director, who desires and endeavors fully to satisfy such director's fiduciary duties, in determining the full scope of such duties in any particular situation, the provisions of this Article XI are set forth to regulate, define and guide the conduct of certain affairs of the Corporation as they may involve Insight and any Insight Persons, and the powers, rights, duties and liabilities of the Corporation and its officers, directors and stockholders in connection therewith.

        2.     Except as Insight may otherwise agree in writing, Insight shall have the right to (i) engage, directly or indirectly, in the same or similar business activities or lines of business as the Corporation and (ii) do business with any client, competitor or customer of the Corporation, with the result that the Corporation shall have no right in or to such activities or any proceeds or benefits therefrom, and neither Insight nor any Insight Person shall be liable to the Corporation or its stockholders for any breach of fiduciary duty claim arising solely by reason of any such activities of Insight or of such Insight Person's participation therein; provided, however, that the foregoing shall not protect Insight or any Insight Person from liability with respect to any such claim arising as a result of Insight's or such Insight Person's taking advantage of a corporate opportunity in violation of this paragraph (2) or as a result of Insight's or such Insight Person's use or disclosure of confidential, proprietary or other information received from the Corporation which is related to the business of the Corporation and is designated as confidential by the Corporation or not generally known or available to the public. Except as otherwise provided in this paragraph (2), in the event that Insight or any Insight Person acquires knowledge, from a person or entity other than the Corporation or any of its subsidiaries, or any of their respective officers, directors, consultants or employees and other than in connection with Insight's ownership of capital stock or participation on the Board, of a potential transaction or matter that may be a corporate opportunity for both Insight and the Corporation, Insight and such Insight Person shall have no duty to communicate or present such corporate opportunity to the Corporation and the Corporation hereby acknowledges that neither Insight nor such Insight Person shall be liable to the Corporation or its stockholders for any breach of fiduciary duty claim, including any breach of fiduciary duty claim as a stockholder of the Corporation, arising solely by reason of the fact that Insight pursues or acquires such corporate opportunity for itself, directs such corporate opportunity to another person or entity, or does not present such corporate opportunity to the Corporation. Notwithstanding anything contained in this Article XI to the contrary, if Insight or an Insight Person acquires knowledge, from the Corporation or any of its subsidiaries or any of their respective officers, directors, consultants or employees in connection with Insight's ownership of capital stock or participation on the Board, of a potential transaction or matter that may be a corporate opportunity for both the Corporation and Insight, such corporate opportunity shall belong to the Corporation, and Insight or such Insight Person shall be obligated to promptly advise the Corporation of the same.

        3.     For the purposes of this Article XI, "corporate opportunities" shall not include any business opportunities that the Corporation is not financially or contractually able to undertake, or that are,

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from their nature, not in the line of the Corporation's business or are of no practical advantage to it or that are ones in which the Corporation has no interest or reasonable expectancy.

        4.     Any person or entity purchasing or otherwise acquiring any interest in any shares of capital stock of the Corporation shall be deemed to have notice of and consented to the provisions of this Article XI.

        5.     For purposes of this Article XI only, the "Corporation" shall mean the Corporation and all Corporations, partnerships, joint ventures, associations and other entities in which the Corporation beneficially owns (directly or indirectly) fifty percent or more of the outstanding voting stock, voting power or similar voting interests.

        6.     Notwithstanding anything in this Certificate of Incorporation to the contrary and in addition to any vote of the Board required by this Certificate of Incorporation, the affirmative vote of the holders of more than 80 percent of the voting power of the capital stock then outstanding, voting together as a single class and on an as converted to Common Stock basis, shall be required to alter, amend or repeal in a manner adverse to the interests of Insight or any Insight Person, or adopt any provision adverse to the interests of Insight or any Insight Person and inconsistent with, any provision of this Article XI.

        TWELFTH.    The Corporation and the holders of a majority of the applicable series of Preferred Stock shall be entitled to waive or amend any provision hereunder which affects the respective rights or preferences of such series of Preferred Stock, unless such provision explicitly requires otherwise.

[Remainder of Page Intentionally Left Blank]

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        IN WITNESS WHEREOF, the Corporation has caused this Certificate to be signed by the undersigned officer this 8th day of November, 2006.


 

 

/s/  
SCOTT DORSEY      
Scott Dorsey, President

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Dates Referenced Herein

This ‘S-1’ Filing    Date    Other Filings
7/15/09None on these Dates
Filed on:12/14/07
7/14/07
12/14/06
11/8/06
7/15/04
7/14/04
6/30/04
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