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CR Global Holdings, Inc. – ‘1-K’ for 12/31/21 – ‘PART II’

On:  Monday, 5/2/22, at 6:43pm ET   ·   As of:  5/3/22   ·   For:  12/31/21   ·   Accession #:  1002105-22-12

1 Reference:  To:  CR Global Holdings, Inc. – ‘1-A/A’ on 7/6/21

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  As Of               Filer                 Filing    For·On·As Docs:Size             Issuer                      Filing Agent

 5/03/22  CR Global Holdings, Inc.          1-K        12/31/21    3:6.8M                                   Williams Mullen … P C/FA

Annual Report or Special Financial Report   —   Form 1-K   —   Regulation A

Filing Table of Contents

Document/Exhibit                   Description                      Pages   Size 

 1: 1-K         Annual Report or Special Financial Report --        HTML      4K 
                primary_doc.xml                                                  
 2: PART II     Annual Report - Part II                             HTML    101K 
 3: EX1K-11 CONSENT  Consent of Expert or Counsel                   HTML      5K 


‘PART II’   —   Annual Report – Part II


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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549


FORM 1-K

ANNUAL REPORT PURSUANT TO REGULATION A
OF THE SECURITIES ACT OF 1933

For the fiscal year ended December 31, 2021

CR GLOBAL HOLDINGS, INC.
(Exact name of registrant as specified in its charter)

Commission File Number: 024-11374


(State or other jurisdiction of incorporation or organization)
 
85-273995
(I.R.S. Employer Identification Number)
4598 Broad Street
Virginia Beach, VA
(Address of principal executive offices)
 
23462
(Zip Code)

(757) 717-1003
(Registrant’s telephone number, including area code)

Class B Common Stock
(Title of each class of securities issued pursuant to Regulation A)





PART II
TABLE OF CONTENTS
Statement Regarding Forward-Looking Statements
 1
Item 1.  Business
 2
Item 2.  Management’s Discussion and Analysis of Financial Condition and Results of Operations
 8
Item 3.  Directors and Officers
 9
Item 4.  Security Ownership of Management and Certain Securityholders
 11
Item 5.  Interest of Management and Others in Certain Transactions
 11
Item 6.  Other Information
 13
Item 7.  Financial Statements
 13
Item 8.  Exhibits
 14


Statement Regarding Forward-Looking Statements
 
Certain statements contained in this Annual Report on Form 1-K (the “Annual Report”) contain forward-looking statements which are intended to be covered by the safe harbors created thereby. All statements, other than statements of historical facts, are forward-looking statements. The words “believe,” “expect,” “anticipate,” “estimate,” “project,” “plan,” “should,” “intend,” “may,” “will,” “would,” “potential” and similar expressions identify forward-looking statements but are not the exclusive means of doing so. Forward-looking statements may include statements about matters such as: future revenues; future industry market conditions; future changes in our capacity and operations; future operating and overhead costs; operational and management restructuring activities (including implementation of methodologies and changes in the board of directors); future employment and contributions of personnel; tax and interest rates; capital expenditures and their impact on us; nature and timing of restructuring charges and the impact thereof; productivity, business process, rationalization, investment, acquisition, consulting, operational, tax, financial and capital projects and initiatives; contingencies; environmental compliance and changes in the regulatory environment; and future working capital, costs, revenues, business opportunities, debt levels, cash flows, margins, earnings and growth.
 
These statements are based on assumptions and assessments made by our management in light of their experience and their perception of historical and current trends, current conditions, possible future developments and other factors they believe to be appropriate. Forward-looking statements are not guarantees, representations or warranties and are subject to risks and uncertainties that could cause actual results, developments and business decisions to differ materially from those contemplated by such forward-looking statements. Some of those risks and uncertainties include the risk factors set forth in this report and our other filings with the Securities and Exchange Commission (the “SEC”) and the following: current global economic and capital market uncertainties; potential dilution to our stockholders from our recapitalization and balance sheet restructuring activities; potential inability to continue to comply with government regulations; adoption of or changes in legislation or regulations adversely affecting our businesses; permitting constraints or delays, business opportunities that may be presented to, or pursued by, us; changes in the United States or other monetary or fiscal policies or regulations; changes in generally accepted accounting principles; geopolitical events; potential inability to implement our business strategies; potential inability to grow revenues organically; potential inability to attract and retain key personnel; assertion of claims, lawsuits and proceedings against us; potential inability to maintain an effective system of internal controls over financial reporting; potential inability or failure to timely file periodic reports with the SEC; and the lack of active trading market for our securities. Occurrence of such events or circumstances could have a material adverse effect on our business, financial condition, results of operations or cash flows or the market price of our securities. All subsequent written and oral forward-looking statements by or attributable to us or persons acting on our behalf are expressly qualified in their entirety by these factors. Except as otherwise required by law, including the securities law of the United States, we undertake no obligation to publicly update or revise any forward-looking statement.

1


Item 1. Business

Overview

CR Global Holdings, Inc., a Virginia corporation, was founded in 2020 and is the parent company of its wholly-owned subsidiary Canzell Realty, Inc., a company established by its Founder and CEO, Chantel Ray Finch, in 2010 and purchased by CR Global Holdings, Inc. in 2021. CR Global Holdings, Inc. does not conduct any operations other than with respect to its ownership of Canzell Realty, Inc. Unless this report otherwise indicates or the context otherwise requires, the terms “Global Holdings,” “Company,” “we,” “us” and “our” as used in this report refer to CR Global Holdings, Inc. and Canzell Realty, Inc. as a combined entity.  Also, as used in this report, “Canzell Realty” and “CR” refer to Canzell Realty, Inc.

Our mission and vision is to glorify God by putting clients’ interest above our own and “to change the lives of the communities we serve through abundant generosity”. We operate under core values that have been instituted since CR’s inception by Ms. Finch in 2010. These values are: (1) Think win/win; (2) Be a go getter; (3) Follow up & follow through; (4) Address issues head on; (5) Do the right thing; (6) Let your “yes” be “yes” and “no” be “no”; and (7) Drive the bus, land the plane. Our management expects to continue a policy of advancing these values and continuing these fundamentals, which include, viewing every decision based upon what is best for the clients, the Company as a whole, and the individual team members.

Our Markets

We are focused on expanding our residential real estate operations throughout various cities across the entire United States. Currently, we operate in more than 100 cities in regions that are located in the following eighteen states: Virginia, North Carolina, Florida, Texas, South Carolina, Georgia, Mississippi, Louisiana, Tennessee, New Jersey, New York, Colorado, Illinois, California, Montana, Pennsylvania, Maryland and Washington State with plans to expand nationwide. Our operations are targeted to geographical regions in urban, suburban and rural areas.

Employees

As of December 31, 2021, we had a total of 13 full-time employees. We believe that our employee relations are good. Our operations are overseen by our CEO, Chantel Ray Finch, and her executive management team. Management directs the functions of administration, training, relations with agents, business development, technology, and research. We plan to advance our growth through continued supportive relationships with our agents and focus on technological advances that create opportunities for both our agents and employees.

Independent Contractors

As of December 31, 2021, we had a total of two hundred twenty-five 225 affiliated agents that are classified as independent contractors. All employees or agents are non-union.

Our Business

The structure of Global Holdings is as follows:



CR was formed in 2010 by its Founder, Chantel Ray Finch, as a Virginia corporation, primarily focused on the residential real estate market in the Hampton Roads region of Virginia, home to more than 1.8 million people, which includes the independent cities of Chesapeake, Franklin, Hampton, Newport News, Norfolk, Portsmouth, Suffolk, Virginia Beach, and Williamsburg and the counties of Gloucester, Isle of Wight, James City, Mathews and Southampton. The Hampton Roads region is situated in the middle of the Eastern seaboard where the James, Nansemond, and Elizabeth rivers pour into the mouth of the Chesapeake Bay and meet the Atlantic Ocean to the region’s east. Initially established as a traditional brick and mortar real estate company, our operations have transitioned more toward that of a cloud-based, technology-driven real estate company focused on becoming a principal competitor in the nationwide real estate industry. CR has gained market presence in the Hampton Roads region through its marketing programs and strength in management through its founder and owner, Chantel Ray Finch and her team of executive managers. While licensed as a Realtor, CR’s management has chosen to function as a Principal Broker focused on the development of real estate agents. CR derives revenues primarily from commission income received from commission shares with its affiliated agents and serving as a broker at the closing of real estate transactions.

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As part of refocusing its strategic direction toward the multi-state residential real estate market, CR plans to capture earnings in inter-state real estate markets outside of its primary markets in Virginia by providing its full product offering through its Managing Brokers who are licensed real estate professionals in other states and who agree to manage referrals through its online business model. While at an early stage of expansion, the anticipated goal for CR is to be a major competitor in the national marketplace for residential real estate sales and purchases.

With the changing nature of real estate service delivery to customers within the residential real estate market, CR is expecting to advance its business practices toward a cloud-based, technology driven model in line with consumer expectations for the home buying and selling experience.

Knowing that technology serves a prominent role in the facilitation of services within this industry, Chantel Ray Finch, the founder of CR, is committed to creating a real estate company that provides agents with technology, training, and leadership so that they can provide a remarkable experience to their clients. In fostering this experience, CR focuses on four standards of performance: (1) Zell your home in 90 days. We believe that “Zell” is a clever marketing term that we have adopted to indicate the “sell” of property and complements part of our marketing goal of providing uniqueness to our client base and suggestive of an entity that “can sell” while retaining some connection to the “Chantel” brand and accompanying goodwill. The Company motivates its agents to make that happen by guaranteeing to its clients that it will sell their home in 90 days, or the commission is free; (2) One click for charity: Chantel Ray Finch has been passionate about giving back to her community. With ONE click, a buyer can donate 10% of company dollars to charity. The 10% comes completely from the CR, not from the agents’ commission; (3) Live agents available 7 days a week from 8:00 a.m. to 9:00 p.m. so that we never miss a call; and (4) Don’t get stuck: Management is confident of the services provided by CR and its team of employees and agents, but if a client is unhappy and wants to end a contract they can use the “Fire Me” guarantee.

Our Strategy

As a new market entrant into the cloud-based, technology-driven real estate brokerage structure, our goal is to offer our customers real estate services by leveraging our software platform for management of real estate brokerage back-office functions, without the cost of physical brick and mortar offices or redundancy of personnel. We have transaction management software that can help agents conduct their listings and transactions from listing to close. We also have lead generating Customer Relationship Management (“CRM”) software we provide each agent to not only attract new business but keep up with and nurture the business they have. We have an internal system that includes an automated marketing center and all internal training and documentation an agent would need.

We will offer our agents the ability to increase their income through four revenue streams of income, (1) commissions from property sales; (2) revenue sharing; (3) leadership opportunities, and (4) mentoring of new agents, unlike a revenue model for real estate brokerage firms based predominantly on commissions. In addition, we plan to offer our agents, what we believe is, some of the best technology, training, and support available in the industry and offer an opportunity to earn equity in our Company if they achieve certain revenue and growth goals. We believe that by changing our revenue plan for agents, restructuring our business model and focusing on enhancing agent benefits and resources, we will be able to attract more agents to join and stay with our Company.

    Our revenue model is designed to empower real estate agents by giving them access to tools that we believe will help them generate more revenue while building a more profitable business. Our Company will do this by offering our Expansive Revenue Share Plan to each agent, which among other things, (i) will provide a higher sales commission to the agent without sacrificing our support, technology or training to the agent and also allowing the agent an opportunity to retain 100% of the commission after certain sales milestones are met, (ii) will allow an agent to participate in our revenue share plan for every new agent that the agent attracts to the Company, (iii) will provide an additional income earning opportunity to the agent when they become a leader of other agents and their teams, and (iv) will offer the opportunity for the agent to become a mentor in our mentor program, guiding other agents through their first transaction and earning a percentage of the commission. More importantly, agents may, if they choose, take advantage of these revenue opportunities and reinvest into their own marketing programs, leading to increased opportunities for additional transactions and revenue.

We believe our revenue model will allow agents to directly compete against discount brokerages and other disruptive new competitors. Some companies offer profit sharing but that is only if the company makes a profit. Our management saw an opportunity to offer agents multiple means of profit sharing beyond commissions. By modifying the cost of our overhead, focusing on technological improvements, and offering our Expansive Revenue Sharing Plan, we believe that we are able to pay agents a greater percentage of revenue share. Not only can agents make passive income, but they can also earn actual ownership in the company after meeting certain milestones, further explained below in our Expansive Revenue Sharing Plan.

Expansive Revenue Sharing Plan

Commissions

Our commission model is designed to empower real estate agents to build a more profitable business by allowing them to keep a higher percentage of their commission without sacrificing support, technology, or training. Our standard commissions from property sales are based upon a fee split of 80%/20% with an opportunity for up to a 100% commission after certain milestones are achieved. In most traditional real estate companies, the commission structure is set up so that the more the agent earns, the more they give away. We believe that the harder an agent works, the more they should be rewarded. CR offers agents a commission cap, which means that after an agent reaches the cap, the agent is then promoted to a 100% commission for the remainder of their “cap year,” often referred to as their “anniversary year”. More importantly, agents are able to take the increase in commissions and reinvest it into their individual marketing programs, leading to increased opportunities for additional transactions and revenue.


Revenue Sharing

This program is available to every agent at the company and is based simply on revenue generated by the agents they attract to the company. Each person that an agent sponsors creates a new downline for the agent.

Leadership

Leadership is completely different from sponsoring agents. The agent is able to earn money by leading new agents and creating their own teams, also referred to as “circles,” within the company.

Mentoring of New Agents

Agents who are new to the real estate industry are paired with seasoned mentors for guidance through their first several transactions. With “The Mentor Program,” seasoned agents will help new agents with their listing appointments, meet and greets, Comparative Market Analysis and much more.

We believe that focusing on stream-lining our operations to a low-overhead business model, we can leverage our software platform for management of real estate brokerage back-office functions, without the cost of physical brick and mortar offices or of redundant personnel. As a result, we believe that we will be able to offer our agents the ability to keep significantly more of their commissions compared to traditional real estate brokerage firms. We believe that we offer our agents some of the best technology, training, and support available in the industry. We also believe that our commission structure, business model and our focus on treating our agents well will attract more agents and higher producing agents to join and stay with our Company.

3

Industry Background

 CR operates in the U.S. residential real estate industry, which is approximately a $2.5 trillion industry based on 2021 transaction volume (i.e., average home sale price times number of new and existing home sale transactions). A substantial amount of our revenues come from serving buyers and sellers of existing homes.

Industry Trends

According to NAR 2021 data,

When analyzing the Home Search Process, for 41 percent of recent buyers, the first step that was taken in the home buying process was to look online at properties for sale, while 19 percent of buyers first contacted a real estate agent;
When buyers were searching for homes, they usually searched for 8 weeks, looked at around 8 homes in person and viewed only 3 of these homes online; and
Almost all buyers used online tools in their search process at 95 percent.




The vibrancy of how buyers and sellers utilize real estate agents and brokers is reflected by the NAR statistic which indicates that 87 percent of home buyers and 90 percent of home sellers worked with a real estate agent to buy or sell a home.
 
 
According to NAR, online websites were seen as the most useful information source for home buyers and sellers at 95 percent in the home search process.
 

4


Industry Outlook

As indicated by NAR, the housing market will continue to appreciate. More listings are continuously appearing as the economy reopens, helping with inventory choices. However, the new listings are quickly taken out of the market from heavy buyer competition. In a sign that housing continues to lead the economy forward, home prices are expected to continue to rise 5.7% this coming year.

As of their most recent releases, Zillow is forecasting a 0.5% decrease in existing home sale transactions for 2022 compared to 2021, with sales stabilizing around 6.09 million by the fourth quarter; but on the other hand, they are still forecasting a 14.9% home value growth over the next 12 months. This shows that the housing market will remain very competitive in the year to come.

Competition

The residential real estate brokerage industry is highly competitive with low barriers to entry for new participants. With that, it is our Company’s philosophy that focusing on recruitment and retention of independent sales agents and independent sales agent teams must take a prominent role in advancing our business model in order to maintain and advance the business and financial results of our Company. In general, competition for independent sales agents in the residential real estate sector is very high and has intensified particularly for the high producing independent sales agents. Competition for independent sales agents is generally subject to numerous factors, including remuneration and benefits, other expenses borne by independent sales agents, leads or business opportunities generated for the independent sales agent from the brokerage, independent sales agents’ perception of the value of the broker’s brand affiliation, marketing and advertising efforts by the brokerage or franchisor, technology, continuing professional education, and other services provided by the brokerage.

We compete with three major categories of competitors:


National independent real estate brokerages such as Keller Williams, ERA and Coldwell Banker Real Estate, franchisees of national and regional real estate franchisors, regional independent real estate brokerages, and discount and limited service brokerages;


Companies that employ technologies intended to disrupt the traditional brokerage model or eliminate agents from, or minimize the role they play in, the home sale transaction, such as through the reduction of brokerage commissions, such as eXp World Holdings, Inc. and Realogy Holdings Corp.; and


Other non-traditional models that operate outside of the brokerage industry, such as companies that leverage capital to purchase homes directly from sellers such as Compass, OpenDoor and Offerpad.

Many of the competitors in our segment of the residential real estate market are much larger than us, with more capital to fund growth and survive downturns, and greater brand awareness. Some of our competitors are also increasingly well-funded, which strengthens their competitive position and ability to offer aggressive compensation arrangements to top-performing sales agents. Moreover, a growing number of companies are competing in non-traditional ways for a portion of the gross commission income generated by home sale transactions. For example, real estate listing aggregators and other web-based real estate service providers not only compete with our business by establishing relationships with independent sales agents and/or buyers and sellers of homes, they also increasingly charge brokerages and independent sales agents for advertising on their sites.

As we expand into new markets across the U.S., our ability to position ourselves and successfully compete is important to our prospects for further growth. Our ability to compete may be affected by the recruitment, retention and performance of independent sales agents, the location of offices and target markets, the services provided to independent sales agents, the fees charged to independent sales agents, the number and nature of competing offices in the vicinity, affiliation with a recognized brand name, community reputation, technology and other factors. Our success may also be affected by national, regional and local economic conditions.

Intellectual Property

Canzell Realty has a registered trademark with the United States Patent and Trademark Office (“USPTO”) for the name “Chantel Ray” and logo of “CR”, as it relates to real estate and associated industries. Canzell Realty has an approved trademark with the USPTO for the name and logo of “CANZELL” in the same space. We (or Canzell Realty) also own the rights to the domain names Canzell.com, JoinCanzell.com, Canzellluxury.com; Canzellhomes.com, Canzellcloud.com, Canzellportal.com, Chantelray.com, CRcareers.com, CRREluxury.com and Chantelrayhomes.com.

We have transaction management software that helps agents conduct their listings and transactions from listing to closing. We also have lead generating CRM software we provide each agent to not only attract new business but keep up with and nurture the business they have. We have an internal system powered by KV Core, a third-party software suite that we utilize, that includes an automated marketing center and all internal training and documentation an agent would need. While we currently depend on our relationship with these third-party vendors to provide our services in the short-term, we believe other alternatives are available in the longer term, should they be needed, to license or develop replacement technology.

If necessary, we will aggressively assert our rights under trade secret, unfair competition, trademark and copyright laws to protect our intellectual property. We protect these rights through trademark law, the maintenance of trade secrets, the development of trade dress, and, where appropriate, litigation against those who are, in our opinion, infringing these rights.

While there can be no assurance that we will be able to protect our information, we intend to assert our intellectual property rights against any infringement. While an assertion of our rights could result in a substantial cost and diversion of management effort, we believe the protection and defense against infringement of our intellectual property rights are essential to our business. There is also risk that someone else will claim that we are violating their intellectual property rights, which could cost money and time to defend, even if successful.

5

Seasonality of Business

According to NAR, seasonality plays an important role in the housing market since it has an impact on the housing demand and supply. One of the most turbulent changes that affects seasonality of the real estate market is weather. NAR historical data indicates that sales activity between February and March increases at a higher percentage than does price increases. The busiest home selling months are the summer months of May, June, July and August. Among these four months, June is typically the peak month of home selling activity. In contrast, the slowest months of selling activity are the winter months November, December, January and February.

In addition to aggregate trends in the real estate industry, the seasonality of a market varies from location to location. According to NAR, selling activity in the Midwest and Northeast gets much busier in the peak season than in any other region in the United States.

Other considerations that have historically impacted the seasonal viability of the real estate market are factors such as holidays, national or global emergencies such as the current pandemic, the school year calendar where parents are reluctant to entertain moving the family to another location, interest rates and overall macroeconomic considerations.

Our revenue and operating margins each quarter will remain subject to seasonal fluctuations, poor weather and natural disasters and macroeconomic market changes that may make it difficult to compare or analyze our financial performance effectively across successive quarters.

Government Regulation

We serve the residential real estate industry which is regulated by federal, state and local authorities as well as private associations or state sponsored associations or organizations. We are required to comply with federal, state, and local laws, as well as private governing bodies’ regulations, which combined results in a highly regulated industry.

We are also subject to federal and state regulations relating to employment, contractor, and compensation practices. Except for certain employees who have an active real estate license, virtually all real estate professionals in our brokerage operations have been retained as independent contractors, either directly or indirectly through third-party entities formed by these independent contractors for their business purposes. With respect to these independent contractors, like most brokerage firms, we are subject to the Internal Revenue Service regulations and applicable state law guidelines regarding independent contractor classification. These regulations and guidelines are subject to judicial and agency interpretation.

Real Estate Regulation - Federal

The Real Estate Settlement Procedures Act of 1974, as amended, (“RESPA”) became effective on June 20, 1975. RESPA requires lenders, mortgage brokers, or servicers of home loans to provide borrowers with pertinent and timely disclosures regarding the nature and costs of the real estate settlement process. RESPA also protects borrowers against certain abusive practices, such as kickbacks, and places limitations upon the use of escrow accounts. RESPA also requires detailed disclosures concerning the transfer, sale, or assignment of mortgage servicing, as well as disclosures for mortgage escrow accounts.

The Dodd-Frank Wall Street Reform and Consumer Protection Act (“Dodd-Frank Act”) moved authority to administer RESPA from the Department of Housing and Urban Development to the new Consumer Financial Protection Bureau (“CFPB”). The Dodd-Frank Act increased regulation of the mortgage industry, including but not limited to:

(i) generally prohibiting lenders from making residential mortgage loans unless a good faith determination is made of a borrower’s creditworthiness based on verified and documented information;

(ii) enacting regulations to help assure that consumers are provided with timely and understandable information about residential mortgage loans and to protect consumers against unfair, deceptive, and abusive practices; and

(iii) establishing minimum national underwriting guidelines for residential mortgages that lenders will be allowed to securitize without retaining any of the loans’ default risk. In February 2018, the CFPB released a five-year strategic plan indicating that the CFPB intends to continue to focus on protecting consumer rights while engaging in rulemaking to address unwarranted regulatory burdens.

Under the current strategic plan, the CFPB would (i) provide “clear rules of the road” through rulemaking and amendments; (ii) foster a “culture of compliance” among businesses; (iii) engage in “vigorous enforcement”; and (iv) educate consumers to make the best financial decisions.

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Additionally, in a recent regulatory agenda, the CFPB indicated that it planned to review “inherited regulations” to ensure “outdated, unnecessary, or unduly burdensome regulations” are addressed and modernized. As a result, the regulatory framework of RESPA applicable to our business may be subject to change. In addition, federal fair housing laws generally make it illegal to discriminate against protected classes of individuals in housing or brokerage services.

Other federal laws and regulations applicable to our business include (i) the Federal Truth in Lending Act of 1969; (ii) the Federal Equal Credit Opportunity; (iii) the Federal Fair Credit Reporting Act; (iv) the Fair Housing Act; (v) the Home Mortgage Disclosure Act; (vi) the Gramm-Leach-Bliley Act; (vii) the Consumer Financial Protection Act; (viii) the Fair and Accurate Credit Transactions Act; (ix) the Telephone Consumer Protection Act; and (x) state and federal laws pertaining to the privacy rights of consumers, which affects how we collect and use customer information, including solicitation of new clients.

Real Estate Regulation - State and Local Level

Real estate and brokerage licensing laws and requirements vary from state to state. In general, all individuals and entities lawfully conducting businesses as real estate brokers, agents or sales associates must be licensed in the state in which they carry on business and must at all times be in compliance.

Certain jurisdictions may require a person licensed as a real estate agent, broker, sales associate or salesperson, to be affiliated with a brokerage in order to engage in licensed real estate brokerage activities or allow the agent, broker, sales associate or salesperson to work for the public, another agent or broker, sales associate or salesperson conducting business on behalf of the brokerage, sponsoring agent, broker, sales associate or salesperson.

Engaging in the real estate brokerage business requires obtaining a real estate brokerage license.  In order to obtain this license, jurisdictions require that a member or manager be licensed individually as a real estate broker in that jurisdiction. This member or manager is responsible for supervising the licensees and the entity’s real estate brokerage activities within the state.

Real estate licensees, whether they are brokers, salespersons, individuals, agents or entities, must follow the state’s real estate licensing laws and regulations. These laws and regulations generally specify minimum duties and obligations of these licensees to their clients and the public, as well as standards for the conduct of business, including contract and disclosure requirements, record keeping requirements, requirements for local offices, escrow trust fund management, agency representation, advertising regulations and fair housing requirements.

In each of the states where we have operations, we assign appropriate personnel to manage and comply with applicable laws and regulations.

Most states have local regulations (city or county government) that govern the conduct of the real estate brokerage business. Local regulations generally require additional disclosures by the parties to a real estate transaction or their agents or brokers, or the receipt of reports or certifications, often from the local governmental authority, prior to the closing or settlement of a real estate transaction as well as prescribed review and approval periods for documentation and broker conditions for review and approval.

Third-Party Rules

Beyond federal, state and local governmental regulations, the real estate industry is subject to rules established by private real estate groups and/or trade organizations, including, among others, NAR, state and local Associations of REALTORS®, and local Multiple Listing Services. “REALTOR” and “REALTORS” are registered trademarks of the National Association of REALTORS®.

Each third-party organization generally has prescribed policies, bylaws, codes of ethics or conduct, and fees and rules governing the actions of members in dealings with other members, clients and the public, as well as how the third-party organization’s brand and services may or may not be deployed or displayed.

We assign appropriate personnel to manage and comply with third-party organization policies and bylaws.

Properties

The principal office of the Company is located at 4598 Broad Street in Virginia Beach, VA. The principal office also includes our marketing, accounting, and sales departments. The property is also owned by Chantel Ray Assets, LLC, which leases the property to the Company. The purpose of Chantel Ray Assets, LLC is to own the aforementioned property.

In addition to the principal office and sales office, we also lease office space located at 600 Eagleview Blvd. Suite 329, Exton, Pennsylvania, 19341, that we use as sales offices.

None of the leases are individually material to our business model and all have either an option to renew or are located in markets with adequate opportunities to continue business operations at terms satisfactory to us.

7

Legal Proceedings

We are not involved in any litigation that we believe could have a material adverse effect on our financial position or results of operations. There is no action, suit, proceeding, inquiry or investigation before or by any court, public board, government agency, self-regulatory organization or body pending or, to the knowledge of our executive officers, threatened against or affecting our Company or our officers or directors in their capacities as such.

Risk Factors

The Company faces risks and uncertainties that could affect us and our business as well as the real estate industry generally. These risks are outlined under the heading “Risk Factors” contained in our Offering Circular filed with the SEC on July 6, 2021, as amended and/or supplemented from time to time (the “Offering Circular”). The current Offering Circular may be accessed here. The Offering Circular may be updated from time to time with future filings under Regulation A. In addition, new risks may emerge at any time and the Company cannot predict such risks or estimate the extent to which they may affect our financial performance. These risks could result in a decrease in the value of shares of the Class B Common Stock.

Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations

The following discussion and analysis of our financial condition and results of consolidated operations should be read in conjunction with our consolidated financial statements and accompanying notes included elsewhere in this Annual Report. Global Holdings, the direct parent of CR, does not conduct any operations other than with respect to its ownership of CR. This Management’s Discussion and Analysis of Financial Condition and Results of Operations contains forward-looking statements. See “Statement Regarding Forward-Looking Statements” and “Risk Factors” for a discussion of the uncertainties, risks and assumptions associated with these statements. Actual results may differ materially from those contained in any forward-looking statements.

Revenues

Our revenues for the fiscal year ended December 31, 2021, were $7,656,886, representing an average of approximately 1,017 real estate transactions, as compared to the fiscal year ended December 31, 2020, in which revenues were $7,444,064, representing approximately 1,000 real estate transactions. The slight increase in average gross sales per transaction was a measurement of the impact of COVID-19. Due to the impact of COVID-19 causing housing supply to remain at a historic low and prices to reach a historic high, revenue began to increase even though transactional count remained steady for the period ended December 31, 2021.

Cost of Revenue

Agent split of commissions between the comparison years of 2020 and 2021 decreased as reflected by Cost of Revenue for fiscal year 2021 of $5,604,092 versus fiscal year 2020 of $4,278,492 reflected by an overall increase in agent commission split. Agent commission split was increased to an 80% split to the agent, up from 70% to the agent. Their company contribution was reduced to $14,000 from $20,000, giving the agent more money, and less to the company. This was done in order to compete with other national real estate firms.

General Operating Expenses

Operating expenses decreased from 2020 to 2021 as a result of the continued efforts to streamline over-all expenses through focus on efficiencies across all departments.  In 2020, we still had 3 brick-and-mortar facilities open, including several leased spaces. We also had much more technology expenses in 2020, including, more Salesforce licenses purchased for agents to have personal websites in addition to their CRM login as well as purchasing more technology for the agents.

8

General & Administrative Expense

In comparison to 2020, an effort was made in 2021 to review and streamline many General and Administrative expenses resulting in a number of changes being made, including, bringing a significant portion of services in-house in order to stabilize overall marketing costs.

Cashflow

Our cashflows are generated principally from commissions from real estate transactions.

Item 3. Directors and Officers

The table below sets forth the relevant information of our directors and executive officers as of April 22, 2022 (the information on officers includes their starting dates with CR; the information on directors includes their starting dates with Global Holdings):

 
Name
Position
Age
Term of Office
Executive Officers:
 
 
Chairperson, Chief Executive Officer
 
Chief Operating Officer
47
 
 
38
Since June 2011
 
 
Since January 2018
Directors:
 
 
Director
 
Director
 
Director
47
 
38
 
42
 
 
Significant Employees:
Principal Broker
42
Since January 2018

As of the date of this Annual Report, Global Holdings does not have employees. We include information that pertains to the management of CR, a wholly-owned subsidiary of Global Holdings.

The following is a biographical summary of the experience of our executive officers and directors:

Chantel Ray Finch-Founder, CEO, Director

Chantel Ray Finch started as a local Real Estate Agent in 2004. In 2011 she built her own brokerage firm, Chantel Ray Real Estate, Inc. and has served as President/CEO since its inception. She has consented to serve as Chairperson of the Board of Directors for Global Holdings.

Along with her other experience, qualifications, and skills, Ms. Finch’s extensive experience as the Chief Executive Officer of our Company, her knowledge of our operations, and keen awareness of the oversight necessary to chart the strategic direction of the Company, brings the needed depth to the board of directors necessary for the company’s continued growth.

Heather Roemmich-Chief Operating Officer, Director

Heather Roemmich started with Chantel Ray in 2009 as an administrative assistant. She completed all requirements to become a real estate agent, selling as an agent affiliated with CR. She was subsequently invited to serve in an operational role for the Company. Over her 11 years with the Company she was a Managing Partner for two of our office locations as well as standing in as the Director of Operations. In 2018, she was promoted to the role of Chief Operating Officer and has consented to serve as one of the directors for Global Holdings.

We believe that Ms. Roemmich’s extensive real estate experience and her knowledge and oversight of the operations of our Company qualify her to be one of our directors of Global Holdings.

John Mclaren-Principal Broker, Director

John Mclaren became affiliated with CR in 2010 as a real estate agent. In his tenure, he became a Broker and now serves as the Principal Broker at CR. He has consented to serve as one of the directors of Global Holdings.

We believe that Mr. Mclaren’s experience being that of the Principal Broker for CR qualifies him to serve as one of our directors.

9

Family Relationships

There are no family relationships among our executive officers and directors.

Involvement in Certain Legal Proceedings

None of our directors or executive officers have been involved in any of the following events during the past five years:

(a) any bankruptcy petition filed by or against any business of which such person was a general partner or executive officer either at the time of the bankruptcy or within two years prior to that time;

(b) any conviction in a criminal proceeding or being subject to a pending criminal proceeding (excluding traffic violations and other minor offences);

(c) being subject to any order, judgement, or decree, not subsequently reversed, suspended or vacated, of any court of competent jurisdiction, permanently or temporarily enjoining, barring, suspending or otherwise limiting his involvement in any type of business, securities or banking activities;

 (d) being found by a court of competent jurisdiction (in a civil action), the Securities and Exchange Commission or the Commodity Futures Trading Commission to have violated a federal or state securities or commodities law, and the judgement has not been reversed, suspended, or vacated;

(e) being the subject of, or a party to, any federal or state judicial or administrative order, judgement, decree or finding, not subsequently reversed, suspended or vacated, relating to an alleged violation of: (i) any federal or state securities or commodities law or regulations; or (ii) any law or regulation respecting financial institutions or insurance companies, including, but not limited to, a temporary or permanent injunction, order of disgorgement or restitution, civil money penalty or temporary or permanent cease-and-desist order, or removal or prohibition order; or (iii) any law or regulation prohibiting mail or wire fraud or fraud in connection with any business entity; or

(f) being the subject of, or a party to, any sanction or order, not subsequently reversed, suspended or vacated, of any self-regulatory organization (as defined in Section 3(a)(26) of the Securities Exchange Act or 1934), any registered entity (as defined in Section 1(a)(29) of the Commodity Exchange Act), or any equivalent exchange, association, entity or organization that has disciplinary authority over its members or persons associated with a member.
Compensation of Directors and Executive Officers

The chart below includes the aggregate remuneration for the fiscal year ended December 31, 2021 of CR’s executive officers. CR is a wholly-owned subsidiary of Global Holdings.

Name
Capacities in which compensation was received (e.g., CEO, director, etc.) ($)
Cash Compensation ($)
Other Compensation ($)(1)
Total Compensation ($)
 
CEO
 
COO
$125,004
 
$127,002
$0
 
$0
$125,004
 
$127,002


(1)
The Company intends to grant equity compensation in the form of stock grants to its officers and directors. The actual type and amounts of equity compensation to be paid to the Company’s officers and directors has not yet been determined.

10

Director Compensation

Our directors who are employed by us do not receive any additional compensation for serving on our Board. We have three directors. We currently do not pay our directors any cash compensation for their services as board members.

Employment Agreements

We have employment agreements with each of Chantel Ray Finch, our President and Chief Executive Officer, and Heather Roemmich, our Chief Operating Officer. Ms. Finch is paid an annual base salary of $125,000 and is eligible to receive an annual bonus of 10% of net profit based on achievement of goals and objectives established by the Company. Ms. Roemmich is paid an annual base salary of $125,000 and is eligible to receive an annual bonus of 10% of net profit based on achievement of goals and objectives established by the Company. In the event either Ms. Finch or Ms. Roemmich is terminated by the Company without cause or by said executive for good reason, the Company will pay the executive in accordance with its regular payroll practice following the date of termination.

Item 4. Security Ownership of Management and Certain Securityholders

The following tables set forth information about the beneficial ownership of our Class A common and Class B shares of stock as of April 22, 2022. Unless otherwise noted below the address of each beneficial owner listed on the tables is c/o CR Global Holdings, Inc., 4598 Broad Street., Virginia Beach, VA 23462.

Title of Class
Name and Address of beneficial owner
Amount and nature of beneficial ownership
Amount and nature of beneficial ownership acquirable (1)
Percent of class (2)
Class A Common
100,000 Class A Common @ $20 per share
100,000 Class A Common @ $20 per share
100%
Class B Common
2,000,000 Class B Common
 
2,000,000 Class   B Common
79.0%
Class B Common
250,500 Class B Common
250,500 Class B Common
9.9%

(1)
Includes shares of our Class A common stock or Class B common stock for which the holder power to vote or dispose of the shares or the has the right to acquire beneficial ownership within 60 days.  With respect to Heather Roemmich, includes 200,500 issued, unvested shares of Class B common stock, of which 500 shares vest in September 2024 and 200,000 shares vest in March 2025 if Ms. Roemmich remains employed as of such dates.
(2)
Based on 100,000 shares of Class A common stock and 2,531,376 shares of Class B common stock outstanding as of April 22, 2022.  Of the 2,531,376 shares of Class B common stock outstanding as of April 22, 2022, 481,376 represent issued, unvested shares of Class B common stock.

Ownership Amount and Percent

As of April 22, 2022, the amount and percent held by officers and directors as a group was 100% of the issued and outstanding shares of Class A common stock and 89.7% of the issued and outstanding shares of Class B common stock.

Voting amount and Percent

Because of the disparate voting rights (Class A is entitled to 20 votes per share), Chantel Ray Finch will be entitled to 4,000,000 votes out of 4,531,376 total votes on any matter put to a shareholder vote, which is 88.3%. The officers and directors as a group will be entitled to 4,270,683 votes out of 4,531,376 total votes on any matter put to a shareholder vote, which is 94.2%.

Item 5. Interest of Management and Others in Certain Transactions

Set forth below is a description of certain relationships and related person transactions during the years ended December 31, 2021 and 2020 and year-to-date 2022, between us or our subsidiaries, and our directors, executive officers and shareholders that involve an amount that exceeds $50,000. We believe that all of the following transactions were entered into with terms as favorable as could have been obtained from unaffiliated third parties.

11


Stock Purchase and Sale; Stock Issuances

To create the holding company structure, Chantel Ray Finch sold her 100% interest in Canzell Realty, Inc. to CR Global Holdings, Inc. This was accomplished by a sale of her stock in Canzell Realty. The Board of Directors of Global Holdings determined that the consideration received by Global Holdings, consisting of the stock of Canzell Realty, was adequate for the issuance of 100,000 shares of Class A common stock at $20.00 per share and 2,000,000 shares of Class B common stock at $1.00 per share (for a total of $4,000,000). Ms. Finch is the Founder, Chief Executive Officer, and a Director of Global Holdings.

To issue 50,000 shares of Class B common stock to Heather Roemmich, prior to the creation of the holding company structure and prior to Global Holdings’ acquisition of the stock of Canzell Realty, the Board of Directors of Global Holdings determined that the consideration received by Global Holdings, consisting of $500 was adequate. Ms. Roemmich is a long-time key employee and currently Chief Operating Officer and a Director of Global Holdings.

Each of these events implicates a “director’s conflicting interest” transaction because each is a transaction involving Global Holdings to which a director of Global Holdings is a party. The parties believe that in each case there has been disclosure of (i) the existence and nature of each of the directors’ conflicting interest, and (ii) all facts known to the involved directors respecting the subject matter of the transaction that a director free of such conflicting interest would reasonably believe to be material in deciding whether to proceed with the transaction. The parties further believe that both of the transactions are fair to Global Holdings taking into appropriate account whether they were fair in terms of the directors’ dealings, and comparable to what might have been obtained in an arm’s length transaction given the consideration received by Global Holdings. As a non-listed company conducting an exempt offering pursuant to Regulation A+, Global Holdings is not subject to a number of corporate governance requirements, and accordingly does not have a Board of Directors comprising “independent directors” as defined under such requirements.

Canzell Realty, Inc.

Title Company Joint Ventures

CR Title Team, LLC:

CR Title Team, LLC is a joint venture between Canzell Realty, Inc. and Jones, Walker and Lake, P.C. When-ever a client purchases title insurance through CR Title, after expenses, the profit is split 50/50 each month. The total payout to Canzell Realty, Inc. based upon net profit as of December 31, 2021, was $63,692.60.
United Title Group, LLC:

United Title Group, LLC is a joint venture between Canzell Realty, Inc.  and Priority Title and Escrow, an un-affiliated company. Whenever a client purchases title insurance through United Title Group, LLC, after ex-penses, the profit is split 50/50 each month. The total payout to Canzell Realty, Inc. based upon net profit as of December 31, 2021, was $20,305.00.

Cavalier Title Services, LLC:

Cavalier Title Services, LLC is a joint venture between Canzell Realty, Inc. and Jones, Coleman and Coleman, P.C. Whenever a client purchases title insurance through Cavalier Title, after expenses, the profit is split 50/50 each month. The total payout to Canzell Realty, Inc. based upon net profit as of December 31, 2021, was $55,628.00.


Process Mortgage, LLC

Process Mortgage, LLC is a joint venture between Processing, LLC, a company wholly owned by Chantel Ray Finch, and Movement Mortgage. Whenever a client closes a loan with Process Mortgage, LLC, after expenses, the profit is split 50/50 each month. The total payout to Processing, LLC based upon net profits as of December 31, 2021, was $88,610.74.

Leases

Below are properties currently owned by Chantel Ray Assets, LLC, a company wholly owned by Chantel Ray, that are leased back to CR:

4598 Broad Street, Virginia Beach, VA 23462

Canzell Realty, Inc. pays annually $120,000 in lease payments to CR Assets, LLC for the lease of the office space.

12

Item 6. Other Information

None.

Item 7. Financial Statements


13



























Item 8. Exhibits

Exhibit No.
Description
2.1
Certificate of Incorporation (attached as Exhibit 2.1 to the Company’s Offering Statement on Form 1-A and incorporated by reference herein).
2.2
Certificate of Restatement (Amended and Restated Articles of Incorporation) (attached as Exhibit 2.2 to the Company’s Offering Statement on Form 1-A and incorporated by reference herein).
2.3
Bylaws (attached as Exhibit 2.3 to the Company’s Offering Statement on Form 1-A and incorporated by reference herein).
4
Sample Subscription Agreement (attached as Exhibit 4 to the Company’s Offering Statement on Form 1-A and incorporated by reference herein).
6.1
Commercial Lease Agreement - 2600 Barrett St (attached as Exhibit 6.1 to the Company’s Offering Statement on Form 1-A and incorporated by reference herein).
6.2
Commercial Lease Agreement – 5308 Indian River Rd (attached as Exhibit 6.2 to the Company’s Offering Statement on Form 1-A and incorporated by reference herein).
6.3
Chantel Ray Employment Agreement dated May 11, 2011 (attached as Exhibit 6.3 to the Company’s Offering Statement on Form 1-A and incorporated by reference herein).
6.4
Heather Roemmich Employment Agreement dated May 11, 2011 (attached as Exhibit 6.4 to the Company’s Offering Statement on Form 1-A and incorporated by reference herein).
6.5
Operating Agreement of Cavalier Title Services, LLC dated July 15, 2018 (attached as Exhibit 6.5 to the Company’s Offering Statement on Form 1-A and incorporated by reference herein).
6.6
Limited Liability Company Agreement of Process Mortgage, LLC dated May 1, 2019 (attached as Exhibit 6.6 to the Company’s Offering Statement on Form 1-A and incorporated by reference herein).
6.7
Operating Agreement of United Title Group, LLC dated July 1, 2017 (attached as Exhibit 6.7 to the Company’s Offering Statement on Form 1-A and incorporated by reference herein).
11.1
Consent of Auditor – CR Global Holdings, Inc. (filed herewith)




14

SIGNATURES

Pursuant to the requirements of Regulation A, the issuer has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized, in Virginia Beach, VA on May 2, 2022.

 
CR GLOBAL HOLDINGS, INC.
 
       
 
By:
 
     
   
Chief Executive Officer and President
 
   
(Principal Executive Officer)
 


Pursuant to the requirements of Regulation A, this report has been signed below by the following persons on behalf of the issuer and in the capacities and on the dates indicated.

Signature
Title
Date
 
 
 
Chief Executive Officer and President, Director
(Principal Executive Officer, Principal Financial Officer, Principal Accounting Officer)
 
 
 
Chief Operating Officer, Director
 
 
 
Director
 
 







15





Dates Referenced Herein   and   Documents Incorporated by Reference

This ‘1-K’ Filing    Date    Other Filings
Filed as of:5/3/22
Filed on:5/2/22
4/22/22
For Period end:12/31/21
7/6/211-A/A,  CORRESP
6/29/21
6/28/21
12/31/20
5/1/19
7/15/18
7/1/17
5/11/11
 List all Filings 


1 Previous Filing that this Filing References

  As Of               Filer                 Filing    For·On·As Docs:Size             Issuer                      Filing Agent

 7/06/21  CR Global Holdings, Inc.          1-A/A                  8:1.9M                                   Southridge Svcs Inc./FA
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