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Life USA Holding Inc/MN – ‘PRE 14A’ for 4/14/98

As of: Monday, 3/2/98 · For: 4/14/98 · Accession #: 897101-98-243 · File #: 0-18485

  As Of                Filer                Filing    For·On·As Docs:Size              Issuer               Agent

 3/02/98  Life USA Holding Inc/MN           PRE 14A     4/14/98    1:78K                                    American Fin’l P… Inc/FA

Preliminary Proxy Solicitation Material — Schedule 14A
Filing Table of Contents

Document/Exhibit                   Description                      Pages   Size 

 1: PRE 14A     Preliminary Proxy Solicitation Material               25    132K

Document Table of Contents

Page	(sequential)	\|	(alphabetic)	Top
			Alternative Formats (Word, et al.) Amendment to the Restated Articles of Incorporation Increasing the Number of Authorized Shares of Common Stock Arrangements with Directors and Nominees Election of Directors Employment Agreements Life Usa Holding, Inc Proposal No. 1 Proposal No. 2
1	1st Page - Filing Submission
2	Life Usa Holding, Inc
5	Proposal No. 1
"	Election of Directors
8	Employment Agreements
9	Arrangements with Directors and Nominees
16	Proposal No. 2
"	Amendment to the Restated Articles of Incorporation Increasing the Number of Authorized Shares of Common Stock

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[LIFEUSA LOGO]
Box 59060
Minneapolis, Minnesota 55459-0060
612-546-7386

March 5, 1998

To Our Shareholders:

The Board of Directors of Life USA Holding, Inc. joins me in extending you
a cordial invitation to attend our 1998 Annual Meeting of Shareholders. The
meeting will be held in the Shelard Park General Cinema, at Interchange Tower,
600 South Highway 169, Minneapolis, Minnesota 55426, at 9:00 a.m., local time,
on Tuesday, April 14, 1998.

In addition to voting on the matters described in the accompanying Proxy
Statement, we will review Life USA's 1997 business and discuss our direction for
the coming years. There will also be an opportunity to discuss other matters of
interest to you as a shareholder.

It is important that your shares be represented at the meeting whether or
not you plan to attend in person. Therefore, please sign the enclosed proxy card
and return it in the envelope provided. If you attend the meeting and desire to
vote in person, you may do so even though you have previously sent in a proxy.

We hope that you will be able to attend the meeting, and we look forward to
seeing you.

Sincerely,

/s/ Robert W. MacDonald

Robert W. MacDonald, CLU
CHAIRMAN AND CHIEF EXECUTIVE OFFICER

Enclosures

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LIFE USA HOLDING, INC.
INTERCHANGE NORTH BUILDING
300 SOUTH HIGHWAY 169
MINNEAPOLIS, MINNESOTA 55426

------------------

NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
APRIL 14, 1998

------------------

TO THE SHAREHOLDERS OF Life USA HOLDING, INC.:

The Annual Meeting of Shareholders of Life USA Holding, Inc. will be held
at the Interchange Tower, 600 South Highway 169, Minneapolis, Minnesota 55426,
on Tuesday, April 14, 1998, in the Shelard Park General Cinema, at 9:00 a.m.,
local time, for the following purposes:

1) To elect the Board of Directors consisting of eleven (11) directors;

2) To approve an amendment to the Restated Articles of Incorporation of
the Company, increasing the number of the Company's authorized shares
of Common Stock, par value $.01 per share, from 45,000,000 shares to
60,000,000 shares.

3) To approve an amendment to the Life USA Holding, Inc. 1990 Stock
Option Plan, as amended, to increase the number of shares of the
Company's Common Stock reserved for issuance under the Plan from
4,000,000 shares to 5,000,000 shares;

4) To approve an amendment to the Life USA Director Option Plan to
increase the number of shares of the Company's Common Stock reserved
for issuance under the Plan from 100,000 shares to 200,000 shares and
to extend the date to which of options may be granted under the Plan
until December 31, 2003.

5) To ratify the appointment of Ernst & Young LLP as the independent
auditors for the Company for the year 1998; and

6) To transact such other business as may properly come before the Annual
Meeting or any adjournments thereof.

Shareholders of record on February 13, 1998, will be entitled to vote at
the Annual Meeting or any adjournments thereof.

YOUR VOTE IS IMPORTANT. YOU ARE REQUESTED TO READ CAREFULLY THE ATTACHED PROXY
STATEMENT. YOU ARE URGED TO SIGN AND RETURN THE ENCLOSED CARD AUTHORIZING
REPRESENTATIVES OF THE PRESENT BOARD OF DIRECTORS OF THE COMPANY TO VOTE FOR
YOU AT THE MEETING.

By Order of the Board of Directors

Life USA HOLDING, INC.

/s/ Margery G. Hughes

Margery G. Hughes
PRESIDENT

Minneapolis, Minnesota
March 5, 1998

PRE 14A 3rd Page of 25 TOC 1st Previous Next ↓Bottom Just 3rd
PROXY STATEMENT
OF
LIFE USA HOLDING, INC.
INTERCHANGE NORTH BUILDING
300 SOUTH HIGHWAY 169
MINNEAPOLIS, MINNESOTA 55426

------------------

ANNUAL MEETING OF SHAREHOLDERS
APRIL 14, 1998

------------------

PROXIES AND VOTING
This Proxy Statement and the accompanying form of proxy are furnished in
connection with the solicitation of proxies by the Board of Directors of Life
USA Holding, Inc. (the "Company") to be used at the Annual Meeting of the
Shareholders of the Company to be held at 9:00 a.m., local time, on April 14,
1998, at the Interchange Tower, 600 South Highway 169, Minneapolis, Minnesota
55426 in the Shelard Park General Cinema. The meeting has been called for the
purposes set forth in the notice of the meeting. Each shareholder who signs and
returns a proxy in the form enclosed with this Proxy Statement may revoke the
same at any time prior to its use by giving notice of such revocation to the
Company in writing or in open meeting. Unless so revoked, the shares represented
by each proxy will be voted at the Annual Meeting and at any adjournments
thereof. Presence at the Annual Meeting of a shareholder who has signed a proxy
does not alone revoke that proxy. This Proxy Statement and the accompanying
proxy were first mailed to shareholders on or about March 5, 1998.

Only shareholders of record as of the close of business on February 13,
1998, will be entitled to vote at the Annual Meeting. At the close of business
on February 13, 1998, the Company had outstanding 25,758,123 shares of common
stock, $.01 par value ("Common Stock").

Holders of Common Stock of record at the close of business on February 13,
1998, voting together as a single class, will be entitled to one vote per share
on the following proposals: (1) to elect the Board of Directors; (2) to approve
an amendment increasing the Company's authorized shares of Common Stock from
45,000,000 shares to 60,000,000 shares; (3) to approve an amendment to the Life
USA Holding, Inc. 1990 Stock Option Plan increasing the number of shares of the
Company's Common Stock reserved for issuance under the Plan from 4,000,000
shares to 5,000,000 shares; (4) to approve an amendment to the Life USA Director
Option Plan increasing the Company's Common Stock reserved for issuance under
the Plan from 100,000 shares to 200,000 shares; (5) to ratify the appointment of
Ernst & Young LLP as the independent auditors for the Company for the year 1998;
and (6) to transact any other business as may properly come before the meeting.

The quorum required to hold the meeting is a majority of the shares of
Common Stock entitled to vote at the meeting, present in person or by proxy. If
a quorum is present, the affirmative vote in person or by proxy, of a majority
of the shares of Common Stock present and entitled to vote at the Annual
Meeting, voting together as a single class, will be necessary for the adoption
of proposals 1, 2, 3, 4 and 5 listed in the notice of the meeting.

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PRINCIPAL SHAREHOLDERS AND SECURITY OWNERSHIP
OF MANAGEMENT TABLE

The following table sets forth certain information with respect to the
beneficial ownership of the Company's Common Stock as of February 13, 1998 by
(i) all persons known to the Company to own beneficially more than 5% of the
Company's Common Stock, (ii) each executive officer of the Company named in the
Summary Compensation Table and each director or nominee for director of the
Company, and (iii) all executive officers and directors of the Company as a
group. As of February 13, 1998, there were 25,758,123 outstanding shares of
Common Stock.

PERCENTAGE OF
NUMBER OF OUTSTANDING
NAME AND ADDRESS SHARES SHARES AS OF
OF BENEFICIAL OWNER(1) OWNED FEBRUARY 13, 1998
--------------------------------- -------------------- ------------------
Hugh Alexander 31,502 (2) *
Jack H. Blaine 25,368 (3) *
Edward J. Bonach 0 --
Margery G. Hughes 212,008 (4) *
Robert S. James 0 --
Barbara J. Lautzenheiser 22,500 (5) *
Robert W. MacDonald 792,919 3.08%
Daniel J. Rourke 454,347 1.76%
Ralph Strangis 75,000 (6)(7) *
Donald J. Urban 439,965 1.71%
Mark A. Zesbaugh 125,007 (8) *
FMR Corporation (9)
---------------- ------
David L. Babson & Company, Inc. 1,569,500 (10) 6.10%
Allianz Life Insurance Company of
North America 3,597,962 (11) 13.97%
All Directors and Executive Officers
as a Group (11 Persons) 2,178,616 (12) 8.36%

------------------
* Indicates less than one percent (1%) of Common Stock outstanding on February
13, 1998.

(1) The address of Messrs. MacDonald, Rourke, Urban, and Zesbaugh and Ms.
Hughes is Interchange North Building, 300 South Highway 169, Minneapolis,
MN 55426. The address of Mr. Alexander is 216 16th Street, Suite 1300,
Denver, CO 80202. The address of Mr. Blaine is 2864 Sutton Oaks Lane,
Vienna, VA 22181. The address of Ms. Lautzenheiser is City Place III, 11th
Floor, Hartford, CT 06103. The address of Mr. Strangis is 5500 Norwest
Center, 90 South Seventh Street, Minneapolis, MN 55402. The address for
Messrs. Bonach and James and Allianz Life Insurance Company of North
America is 1750 Hennepin Avenue, Minneapolis, MN 55403. The principal
address of FMR Corporation is 82 Devonshire Street, Boston, MA 02109. The
principal address for David L. Babson & Company, Inc. is One Memorial
Drive, Cambridge, MA 02142.

(2) Includes shares issuable upon the exercise of options to acquire 25,202
shares of Common Stock at prices ranging from $6.00 to $19.50 per share
which are presently exercisable and options to acquire 1,000 shares of
Common Stock at $17.75 which vest on April 16, 1998. Excludes shares
issuable upon the exercise of options to acquire 1,000 shares of Common
Stock at $15.125 which vest on July 16, 1998.

(3) Includes shares issuable upon the exercise of options to acquire 24,368
shares of Common Stock at prices ranging from $6.00 to $19.50 per share
which are presently exercisable. Excludes shares issuable upon the exercise
of options to acquire 1,000 shares of Common Stock at $15.125 which vest on
July 16, 1998.

(4) Includes shares issuable upon the exercise of options to acquire 202,000
shares of Common Stock at prices ranging from $10.50 to $24.00 per share
which are presently exercisable and 416 shares of Common Stock issuable
upon the conversion of the $10,000 principal amount of the Company's
convertible subordinated debentures due 2000 held by Ms. Hughes. Excludes
shares issuable upon the exercise of options to acquire 25,000 shares of
Common Stock at $16.3125 per share which vest on December 22, 1998; 25,000
shares of Common Stock at $16.3125 which vest on December 22, 1999; and
25,000 shares of Common Stock which vest on December 22, 2000.

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(5) Includes shares issuable upon the exercise of options to acquire 20,000
shares of Common Stock at prices ranging from $8.25 to $19.50 per share
which are presently exercisable and options to acquire 1,000 shares of
Common Stock at $17.75 per share which vest on April 16, 1998. Excludes
shares issuable upon the exercise of options to acquire 1,000 shares of
Common Stock at $15.125 which vest on July 16, 1998.

(6) Includes shares issuable upon the exercise of options to acquire 16,000
shares of Common Stock at prices ranging from $8.25 to $19.50 per share
which are presently exercisable and options to acquire 1,000 shares of
Common Stock at $17.75 per share which vest on April 16, 1998. Excludes
shares issuable upon the exercise of options to acquire 1,000 shares of
Common Stock at $15.125 which vest on July 16, 1998.

(7) Other members of the law firm of Kaplan, Strangis and Kaplan, P.A., of
which Mr. Strangis is a member and which serves as counsel for the Company,
beneficially own an aggregate of 234,480 shares of Common Stock or, with
Mr. Strangis' shares, including the shares issuable upon exercise of
options presently exercisable or exercisable on April 16, 1998, 309,480
shares (approximately 1.2% of the outstanding shares of Common Stock at
February 13, 1998).

(8) Includes shares issuable upon the exercise of options to acquire 115,305
shares of Common Stock at prices ranging from $6.00 to $18.75 per share
which are presently exercisable. Excludes shares issuable upon the exercise
of the following options: options to acquire 50,000 shares of Common Stock
at $9.00 per share which vest on January 17, 1999; options to acquire
33,333 shares of Common Stock at $11.5625 per share which vest on January
15, 1999; options to acquire 33,334 shares of Common Stock at $11.5625 per
share which vest on January 15, 2000.

(9) The information set forth herein is based on a Schedule 13G, dated , filed
with the Securities and Exchange Commission.

(10) The information set forth herein is based on a Schedule 13G, dated December
13, 1997, filed with the Securities and Exchange Commission.

(11) The information set forth herein is based on a Schedule 13D, dated February
10, 1998, filed with the Securities and Exchange Commission.

(12) Includes 601,584 shares issuable upon the exercise of options presently
exercisable.

PROPOSAL NO. 1

ELECTION OF DIRECTORS

NOMINEES FOR ELECTION

Except where authority has been withheld by a shareholder, the enclosed
proxy will be voted for the election of the eleven (11) nominees named below to
the Company's Board of Directors for a term of one year and/or until their
successors are duly elected and qualified. Except for Messrs. Bonach and James,
all nominees listed below are currently serving as directors. Messrs. Bonach and
James have been nominated for election to the Board of Directors in connection
with representation rights granted to Allianz Life Insurance Company of North
America ("Allianz Life") pursuant to agreements entered into in January 1998
providing for the acquisition by Allianz Life of up to 35% of the outstanding
common stock of the Company and the extension of certain marketing agreements.
The terms of all current directors will expire at this Annual Meeting. In the
event that any one or more of the following named nominees shall unexpectedly
become unavailable before election, votes will be cast pursuant to authority
granted by the enclosed proxy for such person or persons as may be designated by
the Board of Directors.

The following eleven persons have been nominated by the Company's Board of
Directors for election as directors at this Annual Meeting:

Hugh Alexander Robert W. MacDonald
Jack H. Blaine Daniel J. Rourke
Edward J. Bonach Ralph Strangis
Margery G. Hughes Donald J. Urban
Robert S. James Mark A. Zesbaugh
Barbara J. Lautzenheiser

The Board of Directors unanimously recommends a vote FOR each nominee.

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BUSINESS EXPERIENCE OF DIRECTORS

The following sets forth information concerning existing directors and
nominees for director, including their ages, principal occupations for at least
the past five years and directorships with other public corporations.

HUGH ALEXANDER (51) has been a director of the Company since October 1991.
Since 1986, Mr. Alexander has been a principal of Hugh Alexander & Associates,
LTD. a firm providing consulting services to the insurance industry. Since
1987, Mr. Alexander has been a principal of the Alexander Law Firm, P.C., or
its predecessors.

JACK H. BLAINE (63) has been a director of the Company since October 1991.
Mr. Blaine is currently of counsel to the law firm of Sutherland, Asbill and
Brennan in Washington, D.C. Since February 1992 until his retirement in December
1997, Mr. Blaine was President of the National Organization of Life and Health
Insurance Guaranty Associations, an association of the life and health
insolvency guaranty funds of the 50 states, Washington, D.C. and Puerto Rico.
Prior thereto, Mr. Blaine was of counsel to the law firm of LeBoeuf, Lamb,
Greene and MacRae from May 1991 to February 1992. From 1989 to 1991, Mr. Blaine
was employed by a trade association of property and casualty reinsurance
companies, where he was the president. From 1966 to 1989, Mr. Blaine was
employed by the American Council of Life Insurance, a national trade association
of life insurance companies, where he was Vice President and General Counsel.

EDWARD J. BONACH (44), a nominee for election to the Board of Directors of
the Company, has been Senior Vice president and Chief Financial Officer of
Allianz Life since 1993. From 1989 through 1992, Mr. Bonach was an officer and
Chief Actuary of North American Life and Casualty, the predecessor organization
of Allianz Life. Mr. Bonach held various actuarial positions with North American
Life and Casualty and its parent, Allianz AG from 1978 to 1989. From 1976
through 1978, Mr. Bonach was employed by IDS Life Insurance Company where he
held various actuarial positions.

MARGERY G. HUGHES (47) has been a director since April 1991, and President
of the Company since April 1996. Ms. Hughes was Senior Vice President of the
Company from January 1991 to April 1996 and Executive Vice President of LifeUSA
Insurance Company ("LifeUSA Insurance"), a wholly owned subsidiary of the
Company, from April 1992 to April 1996. Ms. Hughes held the positions of Vice
President and Acting Chief Operating Officer of LifeUSA Insurance from October
through December 1990. She also served as organizational development and
communications consultant to the Company from its inception in February 1987 as
a Vice President of Padilla, Speer, Beardsley, Inc., a firm specializing in
public relations, strategic planning, corporate development and communications
for public and non-public companies. Ms. Hughes has spent most of her career as
a business communications consultant serving environmental, medical and
insurance companies.

ROBERT S. JAMES (59), a nominee for election to the Board of Directors of
the Company, has been President of the Individual Marketing Division of Allianz
Life since 1993 and was an officer responsible for Reinsurance Financial
Services and Individual Life Operations of Allianz Life from 1979 to 1993. From
1970 to 1979, Mr. James was employed by CNA of Chicago, Illinois, where he held
various positions in the Reinsurance Division. From 1963 to 1970, Mr. James was
employed by Employers Insurance of Wausau, Wisconsin in the Group Division.

BARBARA J. LAUTZENHEISER (59) has been a director of the Company since
October 1992. Since 1986, Ms. Lautzenheiser has been a principal of
Lautzenheiser & Associates, a management consulting firm specializing in
financial services and government relations. From 1984 through 1985, Ms.
Lautzenheiser was employed by the Signature Group, where she was President and
Chief Operating Officer of their three insurance companies: a life and accident
and health company, a personal property casualty company and a commercial
property casualty and credit company. From 1980 through 1984, Ms. Lautzenheiser
was Senior Vice President at Phoenix Mutual Life. From 1960 through 1980, Ms.
Lautzenheiser was employed by Bankers Life Nebraska, during which time she held
various positions ranging from Actuarial Trainee to Vice President and Actuary.

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ROBERT W. MACDONALD (55) has been Chairman, Chief Executive Officer and a
director of the Company since its inception in February 1987, and has been Chief
Executive Officer of LifeUSA Insurance since its acquisition by the Company in
September 1987. Mr. MacDonald was President of the Company from inception
through September 1990. From 1980 until he resigned in 1987 to form the Company
with the other founders, Mr. MacDonald was the President and Chief Executive
Officer of ITT Life Insurance Corporation. From 1965 through 1980, Mr. MacDonald
held various marketing positions with life insurance companies.

DANIEL J. ROURKE (68) has been a director of the Company since April 1991,
Senior Vice President and Chief Marketing Officer of the Company since its
inception in February 1987, and Chairman of LifeUSA Insurance since April 1992.
Mr. Rourke was also President of LifeUSA Insurance from its acquisition in
September 1987 to April 1992. From its inception in 1996 to July 1997, Mr.
Rourke was Chairman of LifeUSA Marketing, Inc. ("LifeUSA Marketing"), a wholly
owned subsidiary of the Company. From 1986 until he resigned in 1987 to form the
Company with the other founders, Mr. Rourke was Senior Vice President and Chief
Marketing Officer of ITT Life Insurance Corporation. Prior thereto, Mr. Rourke
was Vice President and Director of Sales of ITT Life Insurance Corporation from
1984 to 1986, owned and operated an independent field marketing organization
from 1983 to 1985, and was Senior Vice President and Director of Agencies for
National Investors Life Insurance Company from 1978 to 1982. From 1955 through
1978, Mr. Rourke held various sales and marketing positions with various life
insurance companies.

RALPH STRANGIS (61) has been a director of the Company since its inception
in February 1987. Mr. Strangis has been a member of the law firm of Kaplan,
Strangis and Kaplan, P.A., counsel to the Company, for over twenty years. Mr.
Strangis is also a director of the following publicly traded companies: TCF
Financial Corporation, the parent company of TCF Savings Bank Minnesota fsb (a
federally chartered savings bank), and Damark International, Inc. (a membership
and information-based national direct marketing company).

DONALD J. URBAN (56) has been a director of the Company since November
1992, Senior Vice President and Director of Sales of the Company since April
1987, and President of LifeUSA Insurance since April 1992. Mr. Urban was Senior
Vice President of LifeUSA Insurance from its acquisition in September 1987 to
April 1992. From July 1997 to the present, Mr. Urban has been Chairman, and from
November 1996 to July 1997 he was President, of LifeUSA Marketing. From 1972 to
1987, Mr. Urban owned and operated an independent life insurance marketing
organization which represented ITT Life Insurance Corporation during such
period. Prior thereto, Mr. Urban held sales and marketing positions with
Minnesota National Life Insurance Company from 1968 to 1972 and was an agent and
then a general agent with Fidelity Union Life Insurance Company from 1964 to
1968.

MARK A. ZESBAUGH (33) has been a director since April 1995, Executive Vice
President and Treasurer of the Company since April 1996, and Chief Financial
Officer since January 1995. Mr. Zesbaugh was also Senior Vice President of the
Company from January 1995 to April 1996. From May 1990 until January 1995, Mr.
Zesbaugh held various financial positions with LifeUSA Insurance and has served
as Senior Vice President and Chief Financial officer of LifeUSA Insurance since
January 1995. Mr. Zesbaugh has also served in various positions with LifeUSA
Marketing since November 1996 and has been Chairman, Chief Executive Officer and
Chief Financial Officer of LifeUSA Securities, Inc., a wholly owned subsidiary
of the Company, since February 1996. From 1986 until joining the Company in May
1990, Mr. Zesbaugh was an auditor with Ernst & Young LLP.

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MEETINGS AND COMMITTEES OF THE BOARD OF DIRECTORS

The Board of Directors of the Company held a total of four (4) meetings and
acted through one (1) unanimous written action during 1997. All directors
attended at least 75% of the meetings of the Board of Directors and any
committee on which such directors served during the period.

The Board of Directors has designated three standing committees. The Audit
Committee, consisting of Messrs. Blaine and Strangis and Ms. Lautzenheiser,
reviews the scope of the work and fees of the Company's independent auditors and
periodically meets with the Company's financial officers, internal auditors and
independent auditors to review matters concerning the Company's financial
statements and internal controls. The Audit Committee held two (2) meetings in
1997. The Compensation Committee, consisting of Messrs. Alexander, Blaine and
Strangis, reviews and determines the compensation, including base salary and
bonus incentives, for the executive officers. The Compensation Committee held
one (1) meeting in 1997 and acted by one (1) unanimous action. The Stock Option
Committee, currently consisting of Messrs. MacDonald and Strangis, administers
and awards stock option grants under the Company's 1990 Stock Option Plan, but
none of the committee members are eligible for grants under the Plan. The Stock
Option Committee held one (1) meeting in 1997 and acted by two (2) unanimous
actions in 1997.

COMPENSATION OF DIRECTORS

Directors who are not and have not been executive officers of the Company
(Ms. Lautzenheiser and Messrs. Alexander, Blaine, Bonach, James and Strangis)
receive the following compensation for serving as a director of the Company: (i)
$5,000 per meeting of the Board of Directors which they attend and $1,000 per
committee meeting of the Board of Directors on which said director serves and
attends if the committee meeting is not on the same date as a meeting of the
Board of Directors, and (ii) an option for 1,000 shares of Common Stock at an
exercise price equal to the fair market value of the Common Stock on the date of
the meeting awarded under the Company's Director Option Plan. The Company
reimburses travel and related expenses incurred by directors in attending
meetings of the Board of Directors. In addition, the Company has purchased
officers' and directors' liability insurance.

EMPLOYMENT AGREEMENTS

In January 1998, the Company entered into employment agreements with Robert
W. MacDonald, Chairman and Chief Executive Officer, and Donald J. Urban, Senior
Vice President and Director of Sales, and the Company amended and restated
employment agreements with Margery G. Hughes, President and Chief Operating
Officer, and Mark A. Zesbaugh, Executive Vice President and Chief Financial
Officer. Each agreement provides for continued employment of the officer in
their respective positions for a term continuing through December 31, 2002 and
automatically extending for one year on each December 31, commencing December
31, 1998, unless notice of non-extension is given. Each agreement also provides
for a minimum annual base salary during the term of the agreement and for annual
bonus based on the achievement by the Company of performance goals established
by the Compensation Committee. In addition, each agreement provides for the
payment of severance benefits in the event of termination of employment under
certain circumstances. Prior to a change in control (as defined) or following
twenty-four months after a change in control, if the executive is terminated by
the Company without cause (as defined) or by the executive with good reason (as
defined), the executive is entitled to receive base salary for the remainder of
the term of the agreement, with no further extensions (the "severance period"),
an annual bonus equal to the average of the annual bonus paid to the executive
for the two complete calendar years prior to termination, continued
participation in Company benefit plans during the severance period and a lump
sum payment equal to the value of unvested stock options which would have vested
during the severance period. In the event of a change in control and within 24
months thereafter, if the executive terminates employment for good reason or the
executive's employment is terminated by the Company for any reason other than
cause, the executive is entitled to receive a lump sum cash payment in an amount
equal to base salary for the severance period, an annual bonus equal to the
greater of the average annual bonus paid to the executive for the years
including and after the change in control or the average annual bonus paid

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or payable to the executive for the two calendar years immediately preceding the
calendar year in which the change in control occurred, the value of unvested
stock options which would have vested during the severance period, continued
participation in Company benefit plans and a full gross-up payment for excise
taxes. The agreements also contain certain confidentiality, nonsolicitation and
noncompete provisions. In addition, Mr. MacDonald's agreement establishes a
deferred compensation plan and provides for deferred compensation payments for
the years 1998 through 2002. Upon termination of his employment, monthly
deferred compensation payments will be made for a ten-year period on the terms
described in the agreement.

ARRANGEMENTS WITH DIRECTORS AND NOMINEES

During 1997, (i) Alexander Law Firm, P.C., of which Hugh Alexander is a
shareholder, provided legal services to the Company and received $181,475 in
legal fees, (ii) Kaplan, Strangis and Kaplan, P.A., of which Ralph Strangis is a
member, provided legal services to the Company and received $405,000 in legal
fees, and (iii) Lautzenheiser & Associates, of which Barbara J. Lautzenheiser is
a principal, provided actuarial and other consulting services to the Company and
received $353,053 in consulting fees.

During 1998, Alexander Law Firm, P.C. and Kaplan, Strangis and Kaplan,
P.A. will provide legal services to the Company, and Lautzenheiser & Associates
will provide actuarial and consulting services to the Company.

Messrs. Bonach and James have been nominated for election to the Board of
Directors of the Company in connection with representation rights granted to
Allianz Life pursuant to agreements entered into in January 1998. Reference is
made to the information in this Proxy Statement under the caption "Proposal No.
2 -- Amendment to the Restated Articles of Incorporation Increasing the Number
of Authorized Shares of Common Stock" and to the Annual Report of the Company
for the year ended December 31, 1997 for further description of these
transactions.

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EXECUTIVE COMPENSATION

The following table sets forth a summary of compensation for the Chief
Executive Officer and the four other most highly compensated executive officers
of the Company for services rendered in all capacities for the three years ended
December 31, 1997.

SUMMARY COMPENSATION TABLE

[Enlarge/Download Table]

LONG TERM
COMPENSATION
ANNUAL ----------------
COMPENSATION AWARDS
---------------------- ----------------
OPTIONS/ ALL OTHER
NAME AND PRINCIPAL POSITION YEAR SALARY BONUS SARS(#) COMPENSATION(1)
------------------------------------- ------ ----------- ---------- ---------------- ----------------

Robert W. MacDonald 1997 $725,000 $ 0 -- $ 9,500
Chairman of the Board 1996 650,000 350,000 -- 275,000
and Chief Executive Officer 1995 500,000 500,000 -- 100,000

Daniel J. Rourke 1997 315,000 0 -- 9,500
Senior Vice President and 1996 300,500 325,000 -- 9,000
Chief Marketing Officer 1995 247,500 250,000 -- 9,000

Donald J. Urban 1997 315,000 0 -- 0
Senior Vice President and 1996 275,000 325,000 -- 0
Director of Sales 1995 225,000 250,000 -- 0

Margery G. Hughes 1997 325,000 0 75,000 (2) 9,500
President and Chief 1996 300,000 325,000 0 9,000
Operating Officer 1995 225,000 250,000 0 9,000

Mark A. Zesbaugh 1997 250,000 0 100,000 (3) 9,500
Chief Financial Officer, Executive 1996 200,000 200,000 150,000 (3) 9,000
Vice President and Treasurer 1995 125,000 125,000 0 (3) 7,500

------------------

(1) Other compensation for 1997, 1996 and 1995 consists of Company
contributions under the Employee Savings 401(k) Plan, except other
compensation for Mr. MacDonald in 1995 and 1996 which represents the amount
accrued under a deferred compensation arrangement for Mr. MacDonald.

(2) Options to acquire 75,000 shares at an exercise price of $16.3125 per share
granted December 22, 1997 vesting in three equal installments beginning
December 22, 1998.

(3) Options to acquire 100,000 shares at an exercise price of $11.5625 per
share granted on January 15, 1997 vesting in three equal installments
beginning January 15, 1998. Options to acquire 150,000 shares at an
exercise price of $9.00 granted January 17, 1996 vesting in three equal
installments beginning January 17, 1997.

The Company has not made any restricted stock grants to any of the
executive officers named in the Summary Compensation Table.

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OPTIONS/SAR GRANTS IN 1997

[Enlarge/Download Table]

POTENTIAL
REALIZABLE
VALUE AT
ASSUMED
ANNUAL RATES OF
STOCK PRICE
APPRECIATION FOR
INDIVIDUAL GRANTS OPTION TERM
-------------------------------------------------------- -------------------------
NUMBER OF % OF TOTAL
SECURITIES OPTIONS/
UNDERLYING SARS GRANTED EXERCISE
OPTIONS/ TO EMPLOYEES PRICE EXPIRATION 5% 10% VALUE ($) AT
NAME SARS GRANTED IN 1997 ($/SHARE) DATE ($) ($) 12/31/97
---------------------- -------------- -------------- ------------- ------------ ----------- ------------- -------------

Robert W. MacDonald -- -- -- -- -- -- --
Daniel J. Rourke -- -- -- -- -- -- --
Donald J. Urban -- -- -- -- -- -- --
Joseph W. Carlson -- -- -- -- -- -- --
Margery G. Hughes 75,000 7.43% $ 16.3125 12/21/07 $769,413 $1,949,844 $ 42,187
Mark A. Zesbaugh 100,000 9.90% $ 11.5625 1/14/07 $727,159 $1,842,765 $531,250

1997 OPTION/SAR EXERCISES AND YEAR-END VALUE TABLE

[Enlarge/Download Table]

AGGREGATE OPTION/SAR EXERCISES IN LAST FISCAL YEAR AND
FY-END OPTIONS/SAR VALUES
----------------------------------------------------------------------------------------
NUMBER (#) OF UNEXERCISED VALUE OF UNEXERCISED IN-THE-
SHARES OPTIONS/SARS AT FY-END MONEY OPTIONS/SARS AT FY-END
ACQUIRED ON VALUE ----------------------------- -----------------------------
NAME EXERCISE (#) REALIZED ($) EXERCISABLE UNEXERCISABLE EXERCISABLE UNEXERCISABLE
---------------------- -------------- -------------- ------------- --------------- ------------- --------------

Robert W. MacDonald -- -- -- -- -- --
Daniel J. Rourke -- -- -- -- -- --
Donald J. Urban -- -- -- -- -- --
Joseph W. Carlson -- -- -- -- -- --
Margery G. Hughes 44,502 $233,698 277,000 150,000 $1,746,875 $ 520,312
Mark A. Zesbaugh 0 0 113,222 218,750 $ 808,123 $1,438,281

COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

During 1997, the directors who served on the Compensation Committee, which
is responsible for approving compensation for the executive officers of the
Company, were Hugh Alexander, Jack Blaine and Ralph Strangis. The directors who
served on the Stock Option Committee, which makes stock option grants under and
administers the Company's 1990 Stock Option Plan, were Robert W. MacDonald and
Ralph Strangis. None of the directors serving on the Compensation Committee or
the Stock Option Committee is or has been an officer of the Company or any of
its subsidiaries, except Mr. MacDonald. Mr. MacDonald is the Chairman and Chief
Executive Officer of the Company, but does not serve on the board of directors
of any other entity.

Reference is made to the information in this Proxy Statement under the
caption, "Proposal No. 1 -- Election of Directors -- Arrangements with Directors
and Nominees," for descriptions of related transactions with Messrs.
Alexander and Strangis.

SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

Section 16(a) of the Securities Exchange Act of 1934 requires the Company's
officers, directors and persons who own more than 10% of a registered class of
the Company's equity securities to file reports of ownership and changes in
ownership with the Securities and Exchange Commission ("SEC"). Such officers,
directors and shareholders are required by SEC regulations to furnish the
Company with copies of all such reports.

To the Company's knowledge, based solely on a review of copies of reports
filed with the SEC for 1997, all applicable Section 16(a) filing requirements
were complied with except that a Form 5 was filed by Mr. Urban, an officer and
director of the Company, 2 days after the due date and a Form 4 filed by Robert
J. Oster, a former director of the Company, 34 days after the due date.

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REPORT OF THE COMPENSATION COMMITTEE
AND THE STOCK OPTION COMMITTEE
ON EXECUTIVE COMPENSATION

The Company's Board of Directors has two committees charged with executive
officer compensation matters. The Compensation Committee is composed of three
directors who are not executive officers of the Company: Messrs. Alexander,
Blaine and Strangis. The Compensation Committee is responsible for approving
compensation for the executive officers of the Company. The Stock Option
Committee consists of Mr. MacDonald, an executive officer of the Company, and
Mr. Strangis who is not an executive officer of the Company. The Stock Option
Committee is responsible for administering the Company's 1990 Stock Option Plan,
as amended (the "Option Plan"), including determination of the stock options to
be granted under the Option Plan. None of the members of the Stock Option
Committee have been or are eligible to receive options under the Option Plan.
Mr. Strangis and the other non-employee directors, however, receive stock option
grants under the Life USA Director Option Plan.

The following factors are taken into consideration by the Compensation
Committee in determining the base salary and incentive compensation for the
executive officers: (i) recommendations from the Chairman of the Board and Chief
Executive Officer for the executive officers other than himself; (ii) the
tenure, effort and importance of the executive officer to the Company's historic
development and the establishment and maintenance of its corporate culture;
(iii) growth and strategic targets for the compensation period, normally one
fiscal year, and (iv) job performance by each executive officer in meeting
corporate objectives of collected premium and deposits, net operating income,
net income, cost controls and strategic goals within his or her area of assigned
responsibility. Although members of the Compensation Committee have available
information on compensation practices of other companies, including general
industry data published by compensation consultants, such data is not updated
each year or given specific weight in determining executive compensation.

BASE SALARY

It is the Compensation Committee's intent that base salaries for the
executive officers be related to the executive's duties and responsibilities and
take into account the size and growth of the Company. Base salaries for the
executive officers have increased consistent with the growth in the Company's
assets and earnings, but the Compensation Committee does not assign any specific
weighting to the individual factors.

For 1998, the Compensation Committee has approved the following base annual
salaries: Robert W. MacDonald -- $725,000; Daniel J. Rourke -- $324,450; Donald
J. Urban -- $333,900; Margery G. Hughes -- $349,375; Mark A. Zesbaugh --
$268,750. The increase in the base salaries for the executive officers from 1997
to 1998 reflects excellent job performance as demonstrated by the Company's
results for 1997, the increased responsibilities associated with the Company's
growth in assets and in force business, and their efforts in expanding the
Company's distribution capabilities.

INCENTIVE COMPENSATION

In recognition of the significant teamwork that is required for success,
the Compensation Committee determines incentive compensation for the executive
officers as a group. The executive officer group bonus pool is awarded based on
achievement of predetermined performance targets. The objective performance
levels are established at the beginning of the year. The Compensation Committee
retains the discretion to increase or decrease the amount of the executive bonus
pool from the performance formula to take into account special factors affecting
performance, including such extraordinary circumstances as the Compensation
Committee deems appropriate. Allocation of the bonus pool among members of the
executive officer group is determined on the basis of recommendations from the
Chairman of the Board and Chief Executive Officer after consulting with the
members of the Compensation Committee. A similar incentive compensation program
has

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been provided for the senior management of LifeUSA Insurance and is allocated
among the senior management of LifeUSA Insurance as determined by the executive
officers of the Company.

For 1997, the performance target was based on the increase in operating
income for 1997 over operating income for 1996, subject to certain adjustments.
The 1997 bonus pool was to be allocated among the executive officers of the
Company other than Robert W. MacDonald (six persons), as Mr. MacDonald
determined in consultation with the Compensation Committee. The amount of the
1997 bonus pool was to be a percentage (ranging from 3.75% to 5.0%) of the
Company's operating income (as adjusted) for 1997 based on the extent to which
the percentage increase in operating income (as adjusted) for 1997 over 1996
equaled or exceeded 12.5%. The factors which the Compensation Committee was to
consider in determining Mr. MacDonald's bonus for 1997 were as follows (although
no specific weighting of the factors was assigned and other factors could be
considered: (i) the bonus amounts earned by the other executive officers, (ii)
the growth in operating income of the Company over 1996, (iii) the level of
collected premium and deposits, and (iv) the achievement of strategic goals such
as increasing the distribution system of LifeUSA Insurance.

Actual performance for 1997 did not achieve the performance target and,
therefore, no bonuses were allocated to the executive officers of the Company.

For 1998, the Compensation Committee has determined that it will retain the
1997 incentive bonus program. The performance target will be based on the
increase in operating income for 1998 over the operating income for 1997,
subject to certain adjustments. The 1998 bonus pool will be allocated among the
executive officers of the Company other than Robert W. MacDonald as determined
by Mr. MacDonald in consultation with the Compensation Committee. The amount of
the 1998 bonus pool will be a percentage (ranging from 3.75% to 5.0%) of the
Company's operating income (as adjusted) for 1998 based on the extent to which
the percentage increase in operating income (as adjusted) for 1998 over 1997
equals or exceeds 12.5%. The factors which the Compensation Committee will
consider in determining Mr. MacDonald's bonus for 1998 will be as follows
(although no specific weighting of the factors has been assigned and other
factors may be important based on the events which occur in 1998 and the effect
on the financial performance of the Company in 1998): (i) the bonus amounts
earned by the other executive officers, (ii) the growth in operating income of
the Company over 1997, (iii) the level of collected premiums and deposits of
LifeUSA Insurance, and (iv) the achievement of strategic goals such as
increasing the distribution system of LifeUSA Insurance.

STOCK INCENTIVES

The Stock Option Committee has determined that no options will be granted
under the Option Plan to the three executive officers (Messrs. MacDonald, Rourke
and Urban) who were also the founders of the Company and who have a substantial
ownership interest in the Company.

The Stock Option Committee has made option grants to Ms. Hughes and Mr.
Zesbaugh for the purpose of providing them with a substantial equity ownership
interest in the Company which approaches the interests of the other named
executive officers other than Mr. MacDonald, although their interest is still
substantially less than the interests of the executive officers who founded the
Company. The Stock Option Committee also considers the number of options granted
each year in relation to option grants made to other key employees.

In January 1996 and in recognition of the increased responsibilities
assumed by Mark A. Zesbaugh as a result of his election as the Company's Chief
Financial Officer in January 1995, the Stock Option Committee made an option
grant to Mr. Zesbaugh of 150,000 shares at $9.00 per share (the then fair market
value of the Common Stock vesting in three equal annual installments on the
anniversary dates of the grant. In January 1997, to bring his equity stock
incentives to a level deemed appropriate by the Stock Option Committee and to
recognize his contributions to the Company, Mr. Zesbaugh received an additional
option grant of 100,000 shares at $11.5625 (the then fair market value of the
Common Stock) vesting in three equal installments on the anniversary of the
grant.

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In December 1997 in order to bring her equity stock incentives to a level
deemed appropriate by the Stock Option Committee and to recognize the increased
responsibilities assumed as a result of her election as the Company's President
in April 1996, the Stock Option Committee made an option grant to Margery G.
Hughes of 75,000 shares at $16.3125 per share (the then fair market value of the
Common Stock vesting in three equal annual installments on the anniversary dates
of the grant.

EMPLOYMENT AGREEMENTS

In January 1998, in connection with transactions between the Company and
Allianz Life providing for the acquisition by Allianz Life of up to 35% of the
outstanding common stock of the Company and the extension of certain marketing
arrangements, the employment agreements with Ms. Hughes and Mr. Zesbaugh were
amended and restated and employment agreements were entered into with Robert W.
MacDonald, Chairman and Chief Executive Officer of the Company, and Donald J.
Urban, Senior Vice President and Director of Sales of the Company. Reference is
made to the description of the employment agreements in this Proxy Statement
under the caption, "Proposal No. 1 -- Election of Directors -- Employment
Agreements."

CHIEF EXECUTIVE OFFICER COMPENSATION

Robert W. MacDonald, Chairman and Chief Executive Officer of the Company,
received a base salary of $725,000 during 1997; Mr. MacDonald received no bonus
or deferred compensation award for 1997.

Mr. MacDonald's base salary for 1998 will remain at $725,000, and his bonus
will be determined by the Compensation Committee in its discretion. The
Compensation Committee has not established any specific bonus program for Mr.
MacDonald, but currently intends to consider the following factors (although no
specific weighting of the factors has been assigned and other factors may be
important based on the events which occur in 1998 and the effect on the
financial performance of the Company in 1998): (i) the bonus amounts earned by
the other named executive officers, (ii) the growth in operating income of the
Company over 1997, (iii) the level of collected premium and deposits, and (iv)
the achievement of strategic goals such as increasing the distribution system of
LifeUSA Insurance.

OTHER INFORMATION

Beginning in 1994, Section 162(m) of the Internal Revenue Code imposed an
annual deduction limitation of $1.0 million on the compensation of certain
executive officers of publicly held companies. The Compensation Committee does
not believe that the Section 162(m) limitation will materially affect the
Company in the near future because, if the limitation otherwise applies, the
Compensation Committee will consider deferring payment of a portion of the
incentive compensation to remain under the $1.0 million annual deduction
limitation.

Hugh Alexander Jack H. Blaine
Compensation Committee Compensation Committee

Ralph Strangis Robert W. MacDonald
Compensation Committee Stock Option Committee
Stock Option Committee

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COMMON STOCK PRICE PERFORMANCE CHART

The following graph shows an annual comparison of the cumulative total
return for the Company, the Nasdaq U.S. Companies Stock Index and the Nasdaq
Insurance Stock Index for the period from December 31, 1992 to December 31,
1997. The graph assumes that $100 was invested on December 31, 1991.

[PLOT POINT GRAPH]

[Enlarge/Download Table]

DECEMBER 31, DECEMBER 31, DECEMBER 31, DECEMBER 31, DECEMBER 31, DECEMBER 31,
1992 1993 1994 1995 1996 1997
-------------- -------------- -------------- -------------- -------------- -------------

Life USA Holding, Inc. ......... $ 100.00 $ 169.66 $ 65.17 $ 71.91 $ 107.87 $ 151.69
Nasdaq U.S. Companies
Stock Index ................... 100.00 114.80 112.21 158.70 195.19 239.53
Nasdaq Insurance Stock
Index ......................... 100.00 106.96 100.68 143.01 163.03 239.18

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PROPOSAL NO. 2

AMENDMENT TO THE RESTATED ARTICLES OF INCORPORATION
INCREASING THE NUMBER OF AUTHORIZED SHARES OF COMMON STOCK

The Company proposes to amend its Restated Articles of Incorporation, to
increase the aggregate number of authorized shares of Common Stock of the
Company from 45,000,000 shares to 60,000,000 shares. The Company expects to
continue to use its Common Stock for purposes of raising capital to support its
operations and granting options to home office employees who contribute to the
success of the Company and LifeUSA Insurance, including the proposed increase in
shares of Common Stock issuable under the Company's 1990 Stock Option Plan
described in Proposal No. 3 below.

A portion of the additional shares of Common Stock will be issued to
Allianz Life in connection with certain agreements between the Company and
Allianz Life entered into in January 1998, which included a commitment by
Allianz Life to make a $100 million sequential stock purchase of the Company's
newly issued Common Stock in $10 million increments every six months for five
years at a price per share of 250% of the average per share book value of the
Common Stock over the prior six months, subject to certain modifications.

Although the Company has no other present plans, agreements or
understandings regarding the issuance of the proposed additional shares, the
Board of Directors recommends adoption of the amendment because the Company will
have greater flexibility in connection with possible future financing
transactions, acquisitions of other companies or business properties, stock
dividends or splits, employee benefit plans and other proper corporate matters.
Moreover, having such additional authorized shares available will give the
Company the ability to issue shares without the expense and delay of a special
meeting of shareholders. Such a delay might deprive the Company of the
flexibility the Board views as important in facilitating the effective use of
the shares of Common Stock. Except as otherwise required by applicable law,
authorized but unissued shares of Common Stock may be issued at such times, for
such purposes and for such consideration as the Board of Directors may determine
to be appropriate, without further authorization by shareholders.

Since the issuance of additional shares of Common Stock, other than on a
pro rata basis to all current shareholders, would dilute the ownership interest
of a person seeking to obtain control of the Company, such issuance could be
used to discourage a change in control of the Company by making it more
difficult or costly. The Company is not aware of anyone seeking to accumulate
Common Stock to obtain control of the Company and has no present intention to
use the additional authorized shares to deter a change in control.

The Board of Directors unanimously recommends a vote FOR the proposal to
approve the amendment to the Company's Restated Articles of Incorporation
increasing the number of shares of the Company's authorized Common Stock from
45,000,000 shares to 60,000,000 shares.

PROPOSAL NO. 3

AMENDMENT OF LIFE USA HOLDING, INC. 1990 STOCK OPTION PLAN

In September 1990, the Board of Directors adopted the Life USA Holding,
Inc. 1990 Stock Option Plan, subject to approval by the Company's shareholders.
The Board of Directors has approved an amendment to the Option Plan to increase
the number of shares of Common Stock reserved for options granted under the
Option Plan from 4,000,000 shares to 5,000,000 shares.

The purpose of the Option Plan is to provide incentives to key employees
and consultants of the Company and its subsidiaries who contribute and are
expected to contribute materially to the success of the Company, to provide a
means of rewarding performance and to enhance the interest of such key employees
in the Company's continued success and progress by providing them a proprietary
interest in the Company. An aggregate of 5,000,000 shares (which includes the
additional 1,000,000 shares which the Company's shareholders are being asked to
approve at the Annual Meeting of Shareholders) of the Company's Common Stock is
reserved for issuance upon

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the exercise of options granted under the Option Plan, as amended. No options
may be granted under the Option Plan after September 17, 2000.

ADMINISTRATION

The Stock Option Committee (the "Committee") is responsible for the
administration of the Option Plan. The Committee consists of at least directors
who are not, and have not been within a year prior to the appointment to the
Committee, eligible to receive grants under the Option Plan; during a portion of
1997 there was a vacancy on the Committee. The Committee has general authority
and discretion to determine the employees to whom options will be granted, the
exercise price, the time or times at which the options may be exercised, and the
number of shares to be subject to each option. In addition, the Committee may
prescribe the terms applicable to each grant of an option. The Committee is
currently comprised of the following two directors: Messrs.
MacDonald and Strangis.

TERMS AND CONDITIONS OF OPTIONS

Either incentive stock options ("ISO") within the meaning of Section 422A
of the Internal Revenue Code of 1986, as amended (the "Code"), or non-qualified
options may be granted under the Option Plan. Options may be granted only to key
employees and consultants of the Company and its subsidiaries who have
contributed and are expected to contribute materially to the success of the
Company and its subsidiaries.

The purchase price of shares of Common Stock subject to options granted
under the Option Plan is determined by the Committee, but shall not be less than
100% of the fair market value of the Company's Common Stock on the date the
option is granted for ISOs, and not less than 85% of the fair market value on
the date that the option is granted for non-qualified options. An option granted
under the Option Plan vests at such rate and upon such conditions as the
Committee may determine at the time the option is granted. No option granted
under the Option Plan is transferable by the optionee during his or her
lifetime. An option may be exercised only while the optionee is an employee or
consultant to the Company or any of its subsidiaries or, in the event of a
termination of employment or consulting arrangement other than by death or
disability, within thirty days after termination of employment (but not later
than the expiration of the term of the option). Upon the death or disability of
an optionee, the optionee or his or her legal or personal representative or
beneficiaries may exercise an option to the extent exercisable by the optionee
within ninety days after the optionee's death or disability (but not later than
the expiration of the term of the option). In the event any option expires or is
canceled, surrendered or terminated without being exercised, the shares subject
to such option (or the unexercised portion thereof) will again be available for
options under the Option Plan.

PAYMENT

Payment for the shares of Common Stock purchased upon the exercise of
options under the Option Plan must be made in full at the time the option is
exercised. The Committee, at its discretion, may permit shares of the Company's
Common Stock to be tendered in payment of the exercise price and permit payment
to be made by the optionee's broker from the sale or loan proceeds for such
shares or any other securities the optionee may have in his or her account with
the broker.

SURRENDER AND CANCELLATION OF OPTIONS

The Committee is authorized to permit the surrender and cancellation of a
previously granted option under the Option Plan and the grant of a replacement
option. The previously granted option surrendered and canceled may be exercised
at prices substantially higher than the exercise price of the shares of Common
Stock on the date the replacement option is granted. Since the inception of the
Option Plan, the Committee has not repriced any stock options granted under the
Option Plan.

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AMENDMENT

The Option Plan may be amended by the Board of Directors, except that
without the affirmative vote of the holders of a majority of the shares of the
Company's Common Stock present and entitled to vote at a meeting at which a
quorum is present, the Board of Directors may not amend the Option Plan to: (i)
increase the aggregate number of shares of Common Stock which may be issued and
sold under the Option Plan (except such number of shares may be adjusted in the
event of a recapitalization, stock dividend or similar event), (ii) decrease the
minimum exercise price at which options may be granted under the Option Plan,
(iii) extend the period during which the options may be granted, or (iv) change
the requirements as to the class of employees and consultants eligible to
receive options.

TAX CONSEQUENCES

INCENTIVE STOCK OPTIONS. Under the present federal tax regulations, there
will be no federal income tax consequences to either the Company or the optionee
upon the grant of an ISO, nor will an optionee's exercise of an ISO result in
federal income tax consequences to the Company. Although an optionee will not
realize ordinary income upon his exercise of an ISO, the excess of the fair
market value of the shares of Common Stock acquired at the time of exercise over
the exercise price will constitute an "item of tax preference" within the
meaning of Section 57 of the Code and, thus, may result in the imposition of the
"alternative minimum tax" pursuant to Section 55 of the Code on the optionee. If
an optionee does not dispose of the shares of Common Stock acquired through the
exercise of an ISO within two years from the date of the grant and within one
year of the exercise of the ISO, any gain realized upon a subsequent disposition
of such shares will constitute a long-term capital gain to the optionee at a
capital gain rate of 28%; the capital gain rate is reduced to 20% if the shares
are held for 18 months from the date of exercise or if the shares are sold by an
estate or trust. If an optionee disposes of such shares within two years from
the date of the grant or within one year of the date of exercise of the ISO, an
amount equal to the lesser of (i) the excess of the fair market value of such
shares on the date of the exercise over the exercise price, or (ii) the actual
gain realized upon such disposition will constitute ordinary income to the
optionee in the year of the disposition. Any additional gain upon such
disposition will be taxed as short-term capital gain. The Company will receive a
deduction in an amount equal to the amount constituting ordinary income to the
optionee.

NON-QUALIFIED OPTIONS. Under the present federal income tax regulations,
there will be no federal income tax consequences to either the Company or the
optionee upon the grant of a non-qualified option. However, the optionee will
realize ordinary income upon the exercise of a non-qualified option in an amount
equal to the excess of the fair market value of the shares of Common Stock
acquired upon exercise of such option over the exercise price, and the Company
will receive a corresponding tax deduction.

OUTSTANDING OPTIONS

As of February 13, 1998, the following options to acquire shares of the
Common Stock were outstanding under the Option Plan: (i) no options to the five
most highly compensated executive officers of the Company, other than options
for 277,000 shares at exercise prices ranging from $10.50 to $24.00 per share to
Margery G. Hughes, President and Chief Operating Officer of the Company, and
options for 231,972 shares at exercise prices ranging from $6.00 to $18.75 per
share to Mark A. Zesbaugh, Chief Financial Officer, Executive Vice President and
Treasurer of the Company; (ii) options for an aggregate of 508,972 shares at
exercise prices ranging from $6.00 to $24.00 per share to executive officers as
a group, (iii) options for an aggregate of 92,570 shares at exercise prices
ranging from $6.00 to $19.50 per share to directors who are not executive
officers, consisting of 27,202 shares to Hugh Alexander, 25,368 shares to Jack
H. Blaine, and 22,000 shares to Barbara J. Lautzenheiser; and 18,000 shares to
Ralph Strangis; and (iv) options for an aggregate of 2,492,561 shares at
exercise prices ranging from $6.00 to $28.00 per share to approximately 450
employees and consultants (excluding directors and executive officers). On the
anniversary of his or her employment, each employee (other than executive
officers) receives an option on the whole number of shares which is equal to 1%
of the employee's salary. The option

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exercise price is the greater of $10.00 per share or 150% of the average closing
bid price for the Company's Common Stock during the twenty trading days
immediately preceding the date on which the option is granted. The option
vesting period is determined by the Committee at the date of the grant. The
vesting periods range from zero to four years for options granted under the
Option Plan.

PROPOSED AMENDMENT

The shareholders of the Company initially approved 666,666 shares of Common
Stock for issuance under the Option Plan, and subsequently approved a 500,000
share increase in August 1992, a 500,000 share increase in July 1993, a
1,333,334 share increase in April 1995 and a 1,000,000 shares increase in April
1997 to an aggregate of 4,000,000 shares of Common Stock. The purpose of the
amendment is to provide a sufficient number of shares under the Option Plan for
existing grants and expected grants over the next several years.

The Board of Directors unanimously recommends a vote FOR the proposal to
increase the number of shares reserved for issuance under the Option Plan from
4,000,000 shares to 5,000,000 shares of Common Stock.

NEW PLAN BENEFITS

The grants of stock options under the Option Plan are made at the
discretion of the Committee as discussed above. During 1997, the Committee
granted options on an aggregate of 275,000 of common Stock to four officers of
the Company, including 100,000 shares to Mark A. Zesbaugh in January 1997and
75,000 shares to Margery G. Hughes in December 1997, two of the executive
officers named in the Compensation Table. In addition, the Committee authorized
the continuation of the anniversary option grant program under the Option Plan
for 1998. Under the current anniversary option grant program, employees other
than the executive officers receive a stock option grant on the anniversary date
of their employment equal in number of shares (rounded to the closest whole
number) to 1% of his or her annual salary at an exercise price equal to the
greater of $10.00 or 150% of the closing bid price of the Company's Common Stock
for the twenty trading days preceding the date of the grant. The options vest
immediately and expire on the earlier to occur of: (i) ten years from the date
of grant, or (ii) thirty days after termination of employment. In addition, the
Committee has authorized continuation of stock option grants to employees who
are nominated by their departments for outstanding leadership and performance.
The recipients of these grants for 1998 have not been identified but the
Committee expects to award options on approximately 85,000 shares for these
purposes for 1998.

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The following table shows the plan benefits that would accrue to or be
allocated to each of the five named executive officers, all executive officers
as a group, all non-executive directors as a group and all non-executive officer
employees as a group for the employment anniversary option grant program for
1998 under the Stock Option Plan. No other accrual or allocation of stock option
grants has been determined:

NUMBER OF SHARES FOR 1998
ANNIVERSARY OPTION GRANTS
NAME AND POSITION UNDER 1990 STOCK OPTION PLAN
----------------- ----------------------------
Robert W. MacDonald 0(2)
Chairman of the Board and Chief Executive Officer
Daniel J. Rourke 0(2)
Senior Vice President and Chief Marketing Officer
Donald J. Urban 0(2)
Senior Vice President and Director of Sales
Margery G. Hughes 0(2)
President and Chief Operating Officer
Mark A. Zesbaugh 0(2)
Chief Financial Officer, Executive Vice President
and Treasurer
All Executive Officers as a Group 0(2)
All Non-Executive Officers as a Group 0(2)
All Employees Who Are Not Executive Officers
as a Group 200,000(3)

------------------
(1) Mr. MacDonald is not eligible for option grants under the Option Plan since
he is a member of the Stock Option Committee which is authorized to make
grants under the Option Plan.

(2) Executive Officers and non-executive directors are not eligible for
employment anniversary stock option grants.

(3) Estimated.

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PROPOSAL NO. 4

AMENDMENT TO THE LIFE USA DIRECTOR OPTION PLAN

In October 1993, the Board of Directors adopted the Life USA Director
Option Plan (the "Director Option Plan"), subject to approval by the Company's
shareholders. The purpose of the Director Option Plan is to (i) provide a
portion of the compensation to non-employee directors serving on the Company's
Board of Directors in the form of options to acquire the Company's Common Stock,
(ii) provide a means of attracting and retaining experienced non-employee
directors, and (iii) enhance the interest of non-employee directors in the
Company's continued success and progress by providing them a proprietary
interest in the Company.

The Director Option Plan provides for the granting of stock options to
members of the Company's Board of Directors who are not and have not been
full-time employees of the Company or any of its subsidiaries (the "Non-Employee
Directors"). The following directors of the Company are the Non-Employee
Directors: Hugh Alexander, Jack H. Blaine, Barbara J. Lautzenheiser and Ralph
Strangis. Upon election by the Company's shareholders at the Annual Meeting,
Edward J. Bonach and Robert S. James will also participate in the Director
Option Plan. Under the terms of the Director Option Plan, each Non-Employee
Director is granted an option to purchase 1,000 shares of the Common Stock for
each meeting of the Company's Board of Directors attended by each Director. An
aggregate of 200,000 shares (which includes the additional 100,000 which the
Company's shareholders are being asked to approve at the Annual Meeting) of the
Company's Common Stock is reserved for issuance upon exercise of options granted
under the Director Option Plan. As amended by the Company's shareholders at the
Annual Meeting, options may be granted under the Director Option Plan through
December 31, 2003.

ADMINISTRATION

The Board of Directors is responsible for the administration of the
Director Option Plan. The board of Directors has authorization to interpret the
Director Option Plan, but not to make grants under the Director Option Plan. The
grant of stock options is prescribed by the Director Option Plan. Each
Non-Employee Director automatically receives an option to acquire 1,000 shares
of the Company's Common Stock for each meeting of the Board of Directors
attended (whether in person or by telephone conference) by such director.

TERMS AND CONDITIONS

The exercise price of shares of Common Stock subject to options granted
under the Director Option Plan is the fair market value of the Company's Common
Stock on the date of the meeting of the Company's Board of Directors with
respect to which the option is granted. If the meeting of the Board of Directors
is held on a non-business day, the exercise price is the fair market value of
the Company's Common Stock on the immediately preceding business day. The "fair
market value" of the Company's Common Stock is the last reported sales price on
the Nasdaq National Market tier of The Nasdaq Stock Market where the Company's
Common Stock is publicly traded.

An option granted under the Director Option Plan vests at the time the
option is granted, but may not be exercised until six months and one day after
the date of grant. The term of options granted under the Director Option Plan
expires on the earlier of (a) five years after the date of grant, or (b) one
year after the optionee ceases to be a member of the Company's Board of
Directors. No option granted under the Director Option Plan is transferable by
the optionee during his or her lifetime. In the event that any option expires or
is canceled, surrendered or terminated without being exercised, the shares
subject to such option (or the unexercised portion thereof) will again be
available for option grants under the Director Option Plan.

PAYMENT

Payment for shares of Common Stock purchased upon the exercise on an
options under the Director Option Plan must be made in full at the time the
option is exercised.

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AMENDMENT

The Director Option Plan may be amended by the Board of Directors, except
that without the affirmative vote of the holders of a majority of the shares of
the Company's Common Stock present and entitled to vote at a meeting at which a
quorum is present, the Board of Directors may not amend the Director Option Plan
to (a) increase the aggregate number of shares of Common Stock which may be
issued and sold under the Director Option Plan (except such number of shares may
be adjusted in the event of a recapitalization, stock dividend or similar
event), (b) decrease the exercise price for shares subject to options granted
under the Director Option Plan, (c) extend the period during which the options
may be granted, or (d) change the requirements as to the class of persons
eligible to receive options.

TAX CONSEQUENCES

Under the present federal income tax regulations, there will be no federal
income tax consequences to either the Company or the optionee upon the grant of
an option under the Director Option Plan. Upon exercise of such option over the
exercise price, the optionee will realize ordinary income upon the exercise of
the option in an amount equal to the excess of the fair market value of the
shares of Common Stock acquired, and the Company will receive a corresponding
tax deduction. The gain, if any realized upon a subsequent disposition of such
shares will constitute short-term or long-term capital gain, depending upon the
optionee's holding period.

OUTSTANDING OPTIONS

As of February 13, 1998, the following options were outstanding under the
Director Option Plan: options on 18,000 shares to Hugh Alexander at exercise
prices ranging from $8.25 to $19.50 per share; options on 17,000 shares to Jack
H. Blaine at exercise prices ranging from $8.25 to $19.50 per share; options on
18,000 shares to Barbara Lautzenheiser at exercise prices ranging from $8.25 to
$19.50 per share; and options on 18,000 shares to Ralph Strangis at exercise
prices of from $8.25 to $19.50 per share.

Prior to the adoption of the Director Option Plan and pursuant to the
arrangement under which Ms. Lautzenheiser and Messrs. Alexander and Blaine
agreed to serve on the Company's Board of Directors, each of them received the
following options on shares of the Company's Common Stock: options on 9,202
shares to Hugh Alexander at exercise prices ranging from $6.00 to $14.375 per
share; options on 8,368 shares to Jack H. Blaine at exercise prices ranging from
$6.00 to $14.375 per share; and options on 4,000 shares to Barbara Lautzenheiser
at exercise prices ranging from $10.00 to $14.375 per share.

RECOMMENDATION

The Board of Directors unanimously recommends a vote FOR the proposal to
increase the number of shares of the Company's Common Stock reserved for
issuance under the Director Option Plan from 100,000 shares to 200,000 shares
and to extend the date to which options may be granted under the Plan to
December 31, 2003.

PROPOSAL NO. 5

APPOINTMENT OF INDEPENDENT AUDITORS

Ernst & Young LLP has been the Company's independent auditors since its
inception and has been recommended by the Board of Directors to be the Company's
independent auditors for the year 1998. A representative of Ernst & Young LLP
will be present at the Annual Meeting, afforded the opportunity to make a
statement and available to respond to questions.

The Board of Directors unanimously recommends a vote FOR the proposal to
ratify the appointment of Ernst & Young LLP as the independent auditors for the
Company for the year 1998.

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OTHER MATTERS

The Board of Directors does not intend to present to the Annual Meeting any
other matters not referred to above and does not presently know of any matters
that may be presented to the Annual Meeting by others. However, if other matters
come before the Annual Meeting, however it is the intention of the persons named
in the enclosed form of Proxy to vote the Proxy in accordance with their best
judgment.

SUBMISSION OF SHAREHOLDER PROPOSALS

Any proposal intended to be presented for action at the 1999 Annual Meeting
by any shareholder of the Company must be received by Margery G. Hughes,
President, Suite 600, Interchange North Building, 300 South Highway 169,
Minneapolis, Minnesota 55426 not later than November 16, 1998, in order for such
proposal to be included in the Company's Proxy Statement and form of proxy for
the 1998 Annual Meeting. The Company is not required to include in its Proxy
Statement and form of proxy for the 1999 Annual Meeting any shareholder proposal
which does not meet all of the requirements then in effect for inclusion.

SOLICITATION OF PROXIES

A copy of the Annual Report of the Company for the year ended December 31,
1997, has been mailed to each shareholder along with this Proxy Statement.
Additional copies of the Annual Report, the Notice of Annual Meeting, the Proxy
Statement and the accompanying proxy may be obtained from Margery G. Hughes,
President, at the offices of the Company.

The cost of preparing, assembling and mailing this Proxy Statement, the
notice, the form of Proxy and other material which may be sent to the
shareholders will be borne by the Company. In addition, directors, officers and
regular employees of the Company and its subsidiary, at no additional
compensation, may solicit proxies by telephone, telegram or in person. Upon
request, the Company will reimburse brokers and other persons holding shares for
the benefit of others for their expenses in forwarding proxies and accompanying
material and in obtaining authorization from beneficial owners of the Company's
Common Stock to give proxies.

In order to assure the presence of the necessary quorum at the Annual
Meeting, please sign and mail the enclosed Proxy promptly in the envelope
provided. No postage is required if mailed within the United States. The signing
of the Proxy will not prevent you from attending the meeting and voting in
person, should you so desire.

By Order of the Board of Directors

/s/ Margery G. Hughes

Margery G. Hughes
PRESIDENT

March 5, 1998

PRE 14A 24th Page of 25 TOC 1st Previous Next ↓Bottom Just 24th
PROXY PROXY LIFE USA HOLDING, INC. PROXY

THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS FOR THE
ANNUAL MEETING OF SHAREHOLDERS ON APRIL 14, 1998.

The undersigned hereby appoints Robert W. MacDonald and Margery G. Hughes,
or either one of them, as proxies, each with full power of substitution, to
represent and to vote, as designated below, all the undersigned's shares of
Common Stock of Life USA Holding, Inc. which the undersigned would be entitled
to vote at the Annual Meeting of Shareholders to be held on Tuesday, April 14,
1998 at 9:00 a.m., in Minneapolis, Minnesota, and at any adjournment thereof.

This Proxy, when properly executed, will be voted in the manner directed herein
by the undersigned shareholder. If no direction is made, this Proxy will be
voted "FOR" for proposals 1, 2, 3, 4 and 5.

PLEASE MARK, SIGN, DATE AND MAIL THE PROXY CARD PROMPTLY USING THE ENCLOSED
ENVELOPE.

(Continued and to be signed on reverse side.)

--------------------------------------------------------------------------------

PRE 14A Last Page of 25 TOC 1st Previous Next ↓Bottom Just 25th
LIFE USA HOLDING, INC.
PLEASE MARK VOTE IN OVAL IN THE FOLLOWING MANNER USING DARK INK ONLY.

1. Election of Directors:
Hugh Alexander, Jack H. Blaine, Edward J. Bonach, Margery G. Hughes, Robert
W. James, Barbara J. Lautzenheiser, Robert W. MacDonald, Daniel J. Rourke,
Ralph Strangis, Donald J. Urban, and Mark A. Zesbaugh (*Except Nominee(s)
written on the line below)

--------------------------------------------------------------------------------

FOR WITHHOLD FOR ALL*

2. To approve an amendment to the Restated Articles of Incorporation of the
Company, increasing the number of the Company's authorized shares of Common
Stock, par value $.01 per share, from 45,000,000 shares to 60,000,000
shares. 3. To approve an amendment to the Life USA Holding, Inc. 1990 Stock
Option Plan, as amended, to increase the number of shares of the Company's
Common Stock reserved for issuance under the Plan from 4,000,000 shares to
5,000,000 shares.

FOR AGAINST ABSTAIN

4. To approve an amendment to the Life USA Director Option Plan to increase
the number of shares of the Company's Common Stock reserved for issuance
under the Plan from 100,000 shares to 200,000 shares and to extend the date
to which options may be granted under the Plan to December 31, 2003.

FOR AGAINST ABSTAIN

5. To ratify the appointment of Ernst & Young LLP as the independent auditors
for the Company for the year 1998.

FOR AGAINST ABSTAIN

6. In their discretion, any other matter that may properly come before the
meeting or any adjournment thereof.

Please vote, date, sign and mail promptly this proxy in the
enclosed envelope. When there is more than one owner, each
should sign. When signing as attorney, administrator,
executor, guardian or trustee, please add your title as
such. If executed by a corporation, the full corporation
name should be given, and this proxy should be signed by a
duly authorized officer, showing his or her title.

Signatures(s) Dated: , 1998
-------------------------- -------

Dated: , 1998
-------------------------- -------

(Please sign exactly as name appears hereon. Joint owners
should each sign.) Where applicable, indicate official
position or representative capacity.

- FOLD AND DETACH HERE -

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Dates Referenced Herein and Documents Incorporated by Reference

		Referenced-On Page
This ‘PRE 14A’ Filing	Date	First	Last	Other Filings

	12/31/03	2	25
	12/31/02	8
	12/22/00	4
	9/17/00	17
	1/15/00	5
	12/22/99	4
	1/17/99	5
	1/15/99	5
	12/31/98	8		10-K
	12/22/98	4	10
	11/16/98	23
	7/16/98	4	5
	4/16/98	4	5
For Period End:	4/14/98	1	24	DEF 14A
	3/5/98	1	23
Filed on:	3/2/98
	2/13/98	2	22
	2/10/98	5		SC 13D/A, SC 13G/A
	1/15/98	10
	12/31/97	9	23	10-K, 10-K/A
	12/22/97	10
	12/13/97	5
	1/17/97	10
	1/15/97	10
	1/17/96	10
	12/31/92	15
				List all Filings

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Filing Submission 0000897101-98-000243 – Alternative Formats (Word / Rich Text, HTML, Plain Text, et al.)

Life USA Holding Inc/MN – ‘PRE 14A’ for 4/14/98

As of: Monday, 3/2/98 · For: 4/14/98 · Accession #: 897101-98-243 · File #: 0-18485

Preliminary Proxy Solicitation Material — Schedule 14AFiling Table of Contents

Document Table of Contents

Dates Referenced Herein and Documents Incorporated by Reference

Preliminary Proxy Solicitation Material — Schedule 14A
Filing Table of Contents