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Solo Brands, Inc. – ‘10-Q’ for 6/30/22 – ‘EX-101.DEF’

On:  Thursday, 8/11/22, at 12:11pm ET   ·   For:  6/30/22   ·   Accession #:  1870600-22-37   ·   File #:  1-40979

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  As Of               Filer                 Filing    For·On·As Docs:Size

 8/11/22  Solo Brands, Inc.                 10-Q        6/30/22   93:7.4M

Quarterly Report   —   Form 10-Q

Filing Table of Contents

Document/Exhibit                   Description                      Pages   Size 

 1: 10-Q        Quarterly Report                                    HTML   1.46M 
 2: EX-10.2     Material Contract                                   HTML     46K 
 3: EX-10.3     Material Contract                                   HTML     39K 
 4: EX-31.1     Certification -- §302 - SOA'02                      HTML     28K 
 5: EX-31.2     Certification -- §302 - SOA'02                      HTML     28K 
 6: EX-32.1     Certification -- §906 - SOA'02                      HTML     26K 
 7: EX-32.2     Certification -- §906 - SOA'02                      HTML     26K 
13: R1          Cover                                               HTML     83K 
14: R2          Consolidated Balance Sheets (Unaudited)             HTML    152K 
15: R3          Consolidated Balance Sheets (Unaudited)             HTML     38K 
                (Parenthetical)                                                  
16: R4          Consolidated Statements of Operations and           HTML    141K 
                Comprehensive (Loss) Income (Unaudited)                          
17: R5          Consolidated Statements of Cash Flows (Unaudited)   HTML    127K 
18: R6          Consolidated Statements of Shareholders? and        HTML    107K 
                Members? Equity (Unaudited)                                      
19: R7          Significant Accounting Policies                     HTML     37K 
20: R8          Revenue                                             HTML     39K 
21: R9          Acquisitions                                        HTML     57K 
22: R10         Inventory                                           HTML     32K 
23: R11         Property and Equipment, net                         HTML     36K 
24: R12         Intangible Assets, net                              HTML     49K 
25: R13         Goodwill                                            HTML     32K 
26: R14         Accrued Expenses and Other Current Liabilities      HTML     36K 
27: R15         Long-Term Debt                                      HTML     43K 
28: R16         Leases                                              HTML     57K 
29: R17         Equity-Based Compensation                           HTML     95K 
30: R18         Income Taxes                                        HTML     36K 
31: R19         Commitments and Contingencies                       HTML     29K 
32: R20         Fair Value Measurements                             HTML     39K 
33: R21         Shareholders' and Members' Equity                   HTML     31K 
34: R22         Net (Loss) Income Per Share                         HTML     41K 
35: R23         Subsequent Events                                   HTML     27K 
36: R24         Significant Accounting Policies (Policies)          HTML     42K 
37: R25         Revenue (Tables)                                    HTML     35K 
38: R26         Acquisitions (Tables)                               HTML     52K 
39: R27         Inventory (Tables)                                  HTML     33K 
40: R28         Property and Equipment, net (Tables)                HTML     35K 
41: R29         Intangible Assets, net (Tables)                     HTML     49K 
42: R30         Goodwill (Tables)                                   HTML     32K 
43: R31         Accrued Expenses and Other Current Liabilities      HTML     36K 
                (Tables)                                                         
44: R32         Long-Term Debt (Tables)                             HTML     45K 
45: R33         Leases (Tables)                                     HTML     61K 
46: R34         Equity-Based Compensation (Tables)                  HTML     85K 
47: R35         Fair Value Measurements (Tables)                    HTML     38K 
48: R36         Net (Loss) Income Per Share (Tables)                HTML     39K 
49: R37         Significant Accounting Policies - Recently Issued   HTML     34K 
                Accounting Pronouncements - Not Yet Adopted                      
                (Details)                                                        
50: R38         Revenue (Details)                                   HTML     34K 
51: R39         Acquisitions - Narrative (Details)                  HTML     50K 
52: R40         Acquisitions - Assets Acquired and Liabilities      HTML     90K 
                Assumed (Details)                                                
53: R41         Inventory (Details)                                 HTML     34K 
54: R42         Property and Equipment, net - Schedule of Property  HTML     43K 
                and Equipment, net (Details)                                     
55: R43         Property and Equipment, net - Narrative (Details)   HTML     26K 
56: R44         Intangible Assets, net - Schedule of Intangible     HTML     44K 
                Assets (Details)                                                 
57: R45         Intangible Assets, net - Narrative (Details)        HTML     34K 
58: R46         Intangible Assets, net - Schedule of Estimated      HTML     39K 
                Amortization Expense (Details)                                   
59: R47         Goodwill - Narrative (Details)                      HTML     34K 
60: R48         Goodwill - Schedule of the Carrying Value of        HTML     31K 
                Goodwill (Details)                                               
61: R49         Accrued Expenses and Other Current Liabilities      HTML     45K 
                (Details)                                                        
62: R50         Long-Term Debt - Schedule of Long-Term Debt         HTML     42K 
                (Details)                                                        
63: R51         Long-Term Debt - Narrative (Details)                HTML     48K 
64: R52         Long-Term Debt - Schedule of Future Maturities of   HTML     41K 
                Principal Amounts of Total Debt Obligations                      
                (Details)                                                        
65: R53         Leases - Schedule of Components of the Total        HTML     39K 
                Leased Assets and Lease Liabilities (Details)                    
66: R54         Leases - Schedule of Components of Lease Expense    HTML     30K 
                (Details)                                                        
67: R55         Leases - Schedule of Weighted Average Remaining     HTML     28K 
                Lease Term and Discount Rate (Details)                           
68: R56         Leases - Schedule of Cash Flow and Other            HTML     29K 
                Information Related to Leases (Details)                          
69: R57         Leases - Schedule of Future Minimum Annual          HTML     43K 
                Commitments Under Operating Leases (Details)                     
70: R58         Equity-Based Compensation - Incentive Units         HTML     74K 
                Narrative (Details)                                              
71: R59         Equity-Based Compensation - Grant Date Fair Value   HTML     40K 
                Valuation Assumptions (Details)                                  
72: R60         Equity-Based Compensation - Summary of Incentive    HTML     70K 
                Units (Details)                                                  
73: R61         Equity-Based Compensation - Incentive Award Plan    HTML     31K 
                Narrative (Details)                                              
74: R62         Equity-Based Compensation - Stock Options           HTML     40K 
                Narrative (Details)                                              
75: R63         Equity-Based Compensation - Summary of Stock        HTML     67K 
                Options (Details)                                                
76: R64         Equity-Based Compensation - Unvested Incentive      HTML     45K 
                Unit, Common Unit Activity and Stock Option                      
                (Details)                                                        
77: R65         Equity-Based Compensation - Stock Option Valuation  HTML     47K 
                Assumption (Details)                                             
78: R66         Equity-Based Compensation - Restricted Stock Units  HTML     38K 
                Narrative (Details)                                              
79: R67         Equity-Based Compensation - Schedule of Restricted  HTML     49K 
                Stock Units (Details)                                            
80: R68         Equity-Based Compensation - Employee Stock          HTML     34K 
                Purchase Plan (Details)                                          
81: R69         Income Taxes (Details)                              HTML     50K 
82: R70         Commitments and Contingencies (Details)             HTML     25K 
83: R71         Fair Value Measurements (Details)                   HTML     34K 
84: R72         Fair Value Measurements - Narrative (Details)       HTML     29K 
85: R73         Shareholders' and Members' Equity (Details)         HTML     47K 
86: R74         Net (Loss) Income Per Share (Details)               HTML     87K 
87: R75         Net (Loss) Income Per Share - Narrative (Details)   HTML     34K 
88: R76         Subsequent Events (Details)                         HTML     60K 
91: XML         IDEA XML File -- Filing Summary                      XML    165K 
89: XML         XBRL Instance -- dtc-20220630_htm                    XML   1.59M 
90: EXCEL       IDEA Workbook of Financial Reports                  XLSX    146K 
 9: EX-101.CAL  XBRL Calculations -- dtc-20220630_cal                XML    223K 
10: EX-101.DEF  XBRL Definitions -- dtc-20220630_def                 XML    705K 
11: EX-101.LAB  XBRL Labels -- dtc-20220630_lab                      XML   1.48M 
12: EX-101.PRE  XBRL Presentations -- dtc-20220630_pre               XML   1.03M 
 8: EX-101.SCH  XBRL Schema -- dtc-20220630                          XSD    150K 
92: JSON        XBRL Instance as JSON Data -- MetaLinks              405±   609K 
93: ZIP         XBRL Zipped Folder -- 0001870600-22-000037-xbrl      Zip    384K 


‘EX-101.DEF’   —   XBRL Definitions — dtc-20220630_def


This Exhibit is an XBRL XML File.


                                                                                                                                                                                
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2 Subsequent Filings that Reference this Filing

  As Of               Filer                 Filing    For·On·As Docs:Size             Issuer                      Filing Agent

 3/14/24  Solo Brands, Inc.                 10-K       12/31/23  131:12M
 3/09/23  Solo Brands, Inc.                 10-K       12/31/22  104:11M


2 Previous Filings that this Filing References

  As Of               Filer                 Filing    For·On·As Docs:Size             Issuer                      Filing Agent

 5/12/22  Solo Brands, Inc.                 8-K:2,5,7,9 5/12/22   13:622K
11/05/21  Solo Brands, Inc.                 S-8        11/05/21    8:473K                                   Donnelley … Solutions/FA
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