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Ownership Document
|
| Schema Version: X0508 |
| Document Type: 4 |
| Period of Report: 4/23/24 |
| Not Subject to Section 16: 0 |
| Issuer: |
| Issuer CIK: 1671933 |
| Issuer Name: Trade Desk, Inc. |
| Issuer Trading Symbol: TTD |
| Reporting Owner: |
| Reporting Owner ID: |
| | Owner CIK: 1826731 |
| | Owner Name: GRANT JAY R |
| Reporting Owner Address: |
| | Owner Street 1: C/O THE TRADE DESK, INC. |
| | Owner Street 2: 42 NORTH CHESTNUT STREET |
| | Owner City: VENTURA |
| | Owner State: CA |
| | Owner ZIP Code: 93001 |
| | Owner State Description: |
| Reporting Owner Relationship: |
| | Is Director? No |
| | Is Officer? Yes |
| | Is Ten Percent Owner? No |
| | Is Other? No |
| | Officer Title: Chief Legal Officer |
| Aff 10b5 One: 0 |
| Non-Derivative Table: |
| Non-Derivative Transaction: |
| | Security Title: |
| | | Value: Class A Common Stock |
| | Transaction Date: |
| | | Value: 4/23/24 |
| | Transaction Coding: |
| | | Transaction Form Type: 4 |
| | | Transaction Code: A |
| | | Equity Swap Involved? No |
| | Transaction Amounts: |
| | | Transaction Shares: |
| Value: 60,074 |
| Footnote ID: F1 |
| | | Transaction Price Per Share: |
| Value: 0 |
| | | Transaction Acquired-Disposed Code: |
| Value: A |
| | Post-Transaction Amounts: |
| | | Shares Owned Following Transaction: |
| Value: 199,868 |
| | Ownership Nature: |
| | | Direct or Indirect Ownership: |
| Value: D |
| Derivative Table: |
| Derivative Transaction: |
| | Security Title: |
| | | Value: Employee Stock Option (Right to Buy) |
| | Conversion or Exercise Price: |
| | | Value: 81.07 |
| | Transaction Date: |
| | | Value: 4/23/24 |
| | Transaction Coding: |
| | | Transaction Form Type: 4 |
| | | Transaction Code: A |
| | | Equity Swap Involved? No |
| | Transaction Amounts: |
| | | Transaction Shares: |
| Value: 121,684 |
| | | Transaction Price Per Share: |
| Value: 0 |
| | | Transaction Acquired-Disposed Code: |
| Value: A |
| | Exercise Date: |
| | | Footnote ID: F2 |
| | Expiration Date: |
| | | Value: 4/23/34 |
| | Underlying Security: |
| | | Underlying Security Title: |
| Value: Class A Common Stock |
| | | Underlying Security Shares: |
| Value: 121,684 |
| | Post-Transaction Amounts: |
| | | Shares Owned Following Transaction: |
| Value: 121,684 |
| | Ownership Nature: |
| | | Direct or Indirect Ownership: |
| Value: D |
| Footnotes: |
| Footnote - F1: Represents a restricted stock award with a Vesting Commencement Date ("VCD") of April 23, 2024. One-sixteenth (1/16th) of the granted shares vest on August 15, 2024 and the remainder of the granted shares vest ratably over 15 quarters on each quarterly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates. |
| Footnote - F2: The option was granted on April 23, 2024, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates. |
| Remarks: |
| Owner Signature: |
| Signature Name: /s/ Kelli Faerber, Attorney-in-Fact for Jay R. Grant |
| Signature Date: 4/25/24 |
