SEC Info - Iconic Brands, Inc. - ‘10-Q’ for 3/31/23

SEC Info℠

Home

Help

Please Sign In

Iconic Brands, Inc. – ‘10-Q’ for 3/31/23 – ‘EX-101.DEF’

On: Thursday, 6/29/23, at 5:21pm ET · For: 3/31/23 · Accession #: 1477932-23-4911 · File #: 0-53162

  As Of               Filer                 Filing    For·On·As Docs:Size             Issuer                      Filing Agent

 6/29/23  Iconic Brands, Inc.               10-Q        3/31/23   71:4.3M                                   Discount Edgar/FA

Quarterly Report — Form 10-Q

Filing Table of Contents

Document/Exhibit                   Description                      Pages   Size 

 1: 10-Q        Quarterly Report                                    HTML    807K 
 2: EX-31.1     Certification -- §302 - SOA'02                      HTML     24K 
 3: EX-32.1     Certification -- §906 - SOA'02                      HTML     20K 
 9: R1          Cover                                               HTML     66K 
10: R2          Condensed Consolidated Balance Sheets               HTML    123K 
11: R3          Condensed Consolidated Balance Sheets               HTML     37K 
                (Parenthetical)                                                  
12: R4          Condensed Consolidated Statements of Operations     HTML     79K 
                (Unaudited)                                                      
13: R5          Condensed Consolidated Statements of Stockholders'  HTML     59K 
                (Deficit) (Unaudited)                                            
14: R6          Condensed Consolidated Statements of Cash Flows     HTML    101K 
                (Unaudited)                                                      
15: R7          Organization and Nature of Business                 HTML     24K 
16: R8          Liquidity and Going Concern                         HTML     24K 
17: R9          Summary of Significant Accounting Policies          HTML     41K 
18: R10         Intangible Assets                                   HTML     38K 
19: R11         Leasehold Improvements, Furniture, and Equipment,   HTML     34K 
                Net                                                              
20: R12         Inventories                                         HTML     34K 
21: R13         Accounts Payable and Accrued Expenses               HTML     30K 
22: R14         Notes Payable                                       HTML     37K 
23: R15         Factoring Liability                                 HTML     23K 
24: R16         Capital Stock                                       HTML     55K 
25: R17         Leases                                              HTML     30K 
26: R18         Commitments and Contingencies                       HTML     40K 
27: R19         Related Party Transactions                          HTML     24K 
28: R20         Segment Reporting                                   HTML     70K 
29: R21         Subsequent Events                                   HTML     32K 
30: R22         Summary of Significant Accounting Policies          HTML     73K 
                (Policies)                                                       
31: R23         Summary of Significant Accounting Policies          HTML     23K 
                (Tables)                                                         
32: R24         Intangible Assets (Tables)                          HTML     39K 
33: R25         Leasehold Improvements Furniture and Equipment Net  HTML     33K 
                (Tables)                                                         
34: R26         Inventories (Tables)                                HTML     33K 
35: R27         Accounts Payable and Accrued Expenses (Tables)      HTML     30K 
36: R28         Notes Payable (Tables)                              HTML     30K 
37: R29         Capital Stock (Tables)                              HTML     48K 
38: R30         Leases (Tables)                                     HTML     27K 
39: R31         Commitments and Contingencies (Tables)              HTML     31K 
40: R32         Segment Reporting (Tables)                          HTML     66K 
41: R33         Organization and Nature of Business (Details        HTML     27K 
                Narrative)                                                       
42: R34         Liquidity and Going Concern (Details Narrative)     HTML     29K 
43: R35         Summary of Significant Accounting Policies          HTML     28K 
                (Details)                                                        
44: R36         Summary of Significant Accounting Policies          HTML     41K 
                (Details Narrative)                                              
45: R37         Intangible Assets (Details)                         HTML     35K 
46: R38         Intangible Assets (Details 1)                       HTML     31K 
47: R39         Intangible Assets (Details Narrative)               HTML     22K 
48: R40         Leasehold Improvements Furniture and Equipment Net  HTML     35K 
                (Details)                                                        
49: R41         Leasehold Improvements Furniture and Equipment Net  HTML     22K 
                (Details Narrative)                                              
50: R42         Inventories (Details)                               HTML     30K 
51: R43         Accounts Payable and Accrued Expenses (Details)     HTML     35K 
52: R44         Notes Payable (Details)                             HTML     28K 
53: R45         Notes Payable (Details 1)                           HTML     31K 
54: R46         Notes Payable (Details Narrative)                   HTML     48K 
55: R47         Factoring Liability (Details Narrative)             HTML     33K 
56: R48         Capital Stock (Details)                             HTML     35K 
57: R49         Capital Stock (Details 1)                           HTML     42K 
58: R50         Capital Stock (Details Narrative)                   HTML     64K 
59: R51         Leases (Details)                                    HTML     40K 
60: R52         Leases (Details Narrative)                          HTML     32K 
61: R53         Commitments and Contingencies (Details)             HTML     33K 
62: R54         Commitments and Contingencies (Details Narrative)   HTML     58K 
63: R55         Related Party Transactions (Details Narrative)      HTML     26K 
64: R56         Segment Reporting (Details)                         HTML     38K 
65: R57         Segment Reporting (Details 1)                       HTML     49K 
66: R58         Subsequent Event (Details Narrative)                HTML     58K 
69: XML         IDEA XML File -- Filing Summary                      XML    129K 
67: XML         XBRL Instance -- icnb_10q_htm                        XML    962K 
68: EXCEL       IDEA Workbook of Financial Report Info              XLSX    110K 
 6: EX-101.CAL  XBRL Calculations -- icnb-20230331_cal               XML    136K 
 8: EX-101.DEF  XBRL Definitions -- icnb-20230331_def                XML    415K 
 5: EX-101.LAB  XBRL Labels -- icnb-20230331_lab                     XML    748K 
 7: EX-101.PRE  XBRL Presentations -- icnb-20230331_pre              XML    638K 
 4: EX-101.SCH  XBRL Schema -- icnb-20230331                         XSD    158K 
70: JSON        XBRL Instance as JSON Data -- MetaLinks              332±   468K 
71: ZIP         XBRL Zipped Folder -- 0001477932-23-004911-xbrl      Zip    175K

‘EX-101.DEF’ — XBRL Definitions — icnb-20230331_def

This Exhibit is an XBRL File.

<?xml version="1.0" standalone="yes" encoding="windows-1252"?>

<link:linkbase xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:link="http://www.xbrl.org/2003/linkbase" xmlns:xbrldt="http://xbrl.org/2005/xbrldt" xsi:schemaLocation="http://www.xbrl.org/2003/linkbase http://www.xbrl.org/2003/xbrl-linkbase-2003-12-31.xsd">

<link:roleRef roleURI="http://iconic.com/role/Cover" xlink:href="icnb-20230331.xsd#Cover" xlink:type="simple"/>

<link:roleRef roleURI="http://iconic.com/role/CondensedConsolidatedBalanceSheets" xlink:href="icnb-20230331.xsd#CondensedConsolidatedBalanceSheets" xlink:type="simple"/>

<link:roleRef roleURI="http://iconic.com/role/CondensedConsolidatedBalanceSheetsParenthetical" xlink:href="icnb-20230331.xsd#CondensedConsolidatedBalanceSheetsParenthetical" xlink:type="simple"/>

<link:roleRef roleURI="http://iconic.com/role/CondensedConsolidatedStatementsOfOperationsUnaudited" xlink:href="icnb-20230331.xsd#CondensedConsolidatedStatementsOfOperationsUnaudited" xlink:type="simple"/>

<link:roleRef roleURI="http://iconic.com/role/CondensedConsolidatedStatementsOfStockholdersDeficitUnaudited" xlink:href="icnb-20230331.xsd#CondensedConsolidatedStatementsOfStockholdersDeficitUnaudited" xlink:type="simple"/>

<link:roleRef roleURI="http://iconic.com/role/CondensedConsolidatedStatementsOfCashFlowsUnaudited" xlink:href="icnb-20230331.xsd#CondensedConsolidatedStatementsOfCashFlowsUnaudited" xlink:type="simple"/>

<link:roleRef roleURI="http://iconic.com/role/OrganizationAndNatureOfBusiness" xlink:href="icnb-20230331.xsd#OrganizationAndNatureOfBusiness" xlink:type="simple"/>

<link:roleRef roleURI="http://iconic.com/role/LiquidityAndGoingConcern" xlink:href="icnb-20230331.xsd#LiquidityAndGoingConcern" xlink:type="simple"/>

<link:roleRef roleURI="http://iconic.com/role/SummaryOfSignificantAccountingPolicies" xlink:href="icnb-20230331.xsd#SummaryOfSignificantAccountingPolicies" xlink:type="simple"/>

<link:roleRef roleURI="http://iconic.com/role/IntangibleAssets" xlink:href="icnb-20230331.xsd#IntangibleAssets" xlink:type="simple"/>

<link:roleRef roleURI="http://iconic.com/role/LeaseholdImprovementsFurnitureAndEquipmentNet" xlink:href="icnb-20230331.xsd#LeaseholdImprovementsFurnitureAndEquipmentNet" xlink:type="simple"/>

<link:roleRef roleURI="http://iconic.com/role/INVENTORIES" xlink:href="icnb-20230331.xsd#INVENTORIES" xlink:type="simple"/>

<link:roleRef roleURI="http://iconic.com/role/AccountsPayableAndAccruedExpenses" xlink:href="icnb-20230331.xsd#AccountsPayableAndAccruedExpenses" xlink:type="simple"/>

<link:roleRef roleURI="http://iconic.com/role/NotesPayable" xlink:href="icnb-20230331.xsd#NotesPayable" xlink:type="simple"/>

<link:roleRef roleURI="http://iconic.com/role/FactoringLiability" xlink:href="icnb-20230331.xsd#FactoringLiability" xlink:type="simple"/>

<link:roleRef roleURI="http://iconic.com/role/CapitalStock" xlink:href="icnb-20230331.xsd#CapitalStock" xlink:type="simple"/>

<link:roleRef roleURI="http://iconic.com/role/LEASES" xlink:href="icnb-20230331.xsd#LEASES" xlink:type="simple"/>

<link:roleRef roleURI="http://iconic.com/role/CommitmentsAndContingencies" xlink:href="icnb-20230331.xsd#CommitmentsAndContingencies" xlink:type="simple"/>

<link:roleRef roleURI="http://iconic.com/role/RelatedPartyTransactions" xlink:href="icnb-20230331.xsd#RelatedPartyTransactions" xlink:type="simple"/>

<link:roleRef roleURI="http://iconic.com/role/SegmentReporting" xlink:href="icnb-20230331.xsd#SegmentReporting" xlink:type="simple"/>

<link:roleRef roleURI="http://iconic.com/role/SubsequentEvents" xlink:href="icnb-20230331.xsd#SubsequentEvents" xlink:type="simple"/>

<link:roleRef roleURI="http://iconic.com/role/SummaryOfSignificantAccountingPoliciesPolicies" xlink:href="icnb-20230331.xsd#SummaryOfSignificantAccountingPoliciesPolicies" xlink:type="simple"/>

<link:roleRef roleURI="http://iconic.com/role/SummaryOfSignificantAccountingPoliciesTables" xlink:href="icnb-20230331.xsd#SummaryOfSignificantAccountingPoliciesTables" xlink:type="simple"/>

<link:roleRef roleURI="http://iconic.com/role/IntangibleAssetsTables" xlink:href="icnb-20230331.xsd#IntangibleAssetsTables" xlink:type="simple"/>

<link:roleRef roleURI="http://iconic.com/role/LeaseholdImprovementsFurnitureAndEquipmentNetTables" xlink:href="icnb-20230331.xsd#LeaseholdImprovementsFurnitureAndEquipmentNetTables" xlink:type="simple"/>

<link:roleRef roleURI="http://iconic.com/role/InventoriesTables" xlink:href="icnb-20230331.xsd#InventoriesTables" xlink:type="simple"/>

<link:roleRef roleURI="http://iconic.com/role/AccountsPayableAndAccruedExpensesTables" xlink:href="icnb-20230331.xsd#AccountsPayableAndAccruedExpensesTables" xlink:type="simple"/>

<link:roleRef roleURI="http://iconic.com/role/NotesPayableTables" xlink:href="icnb-20230331.xsd#NotesPayableTables" xlink:type="simple"/>

<link:roleRef roleURI="http://iconic.com/role/CapitalStockTables" xlink:href="icnb-20230331.xsd#CapitalStockTables" xlink:type="simple"/>

<link:roleRef roleURI="http://iconic.com/role/LeasesTables" xlink:href="icnb-20230331.xsd#LeasesTables" xlink:type="simple"/>

<link:roleRef roleURI="http://iconic.com/role/CommitmentsAndContingenciesTables" xlink:href="icnb-20230331.xsd#CommitmentsAndContingenciesTables" xlink:type="simple"/>

<link:roleRef roleURI="http://iconic.com/role/SegmentReportingTables" xlink:href="icnb-20230331.xsd#SegmentReportingTables" xlink:type="simple"/>

<link:roleRef roleURI="http://iconic.com/role/OrganizationAndNatureOfBusinessDetailsNarrative" xlink:href="icnb-20230331.xsd#OrganizationAndNatureOfBusinessDetailsNarrative" xlink:type="simple"/>

<link:roleRef roleURI="http://iconic.com/role/LiquidityAndGoingConcernDetailsNarrative" xlink:href="icnb-20230331.xsd#LiquidityAndGoingConcernDetailsNarrative" xlink:type="simple"/>

<link:roleRef roleURI="http://iconic.com/role/SummaryOfSignificantAccountingPoliciesDetails" xlink:href="icnb-20230331.xsd#SummaryOfSignificantAccountingPoliciesDetails" xlink:type="simple"/>

<link:roleRef roleURI="http://iconic.com/role/SummaryOfSignificantAccountingPoliciesDetailsNarrative" xlink:href="icnb-20230331.xsd#SummaryOfSignificantAccountingPoliciesDetailsNarrative" xlink:type="simple"/>

<link:roleRef roleURI="http://iconic.com/role/IntangibleAssetsDetails" xlink:href="icnb-20230331.xsd#IntangibleAssetsDetails" xlink:type="simple"/>

<link:roleRef roleURI="http://iconic.com/role/IntangibleAssetsDetails1" xlink:href="icnb-20230331.xsd#IntangibleAssetsDetails1" xlink:type="simple"/>

<link:roleRef roleURI="http://iconic.com/role/IntangibleAssetsDetailsNarrative" xlink:href="icnb-20230331.xsd#IntangibleAssetsDetailsNarrative" xlink:type="simple"/>

<link:roleRef roleURI="http://iconic.com/role/LeaseholdImprovementsFurnitureAndEquipmentNetDetails" xlink:href="icnb-20230331.xsd#LeaseholdImprovementsFurnitureAndEquipmentNetDetails" xlink:type="simple"/>

<link:roleRef roleURI="http://iconic.com/role/LeaseholdImprovementsFurnitureAndEquipmentNetDetailsNarrative" xlink:href="icnb-20230331.xsd#LeaseholdImprovementsFurnitureAndEquipmentNetDetailsNarrative" xlink:type="simple"/>

<link:roleRef roleURI="http://iconic.com/role/InventoriesDetails" xlink:href="icnb-20230331.xsd#InventoriesDetails" xlink:type="simple"/>

<link:roleRef roleURI="http://iconic.com/role/AccountsPayableAndAccruedExpensesDetails" xlink:href="icnb-20230331.xsd#AccountsPayableAndAccruedExpensesDetails" xlink:type="simple"/>

<link:roleRef roleURI="http://iconic.com/role/NotesPayableDetails" xlink:href="icnb-20230331.xsd#NotesPayableDetails" xlink:type="simple"/>

<link:roleRef roleURI="http://iconic.com/role/NotesPayableDetails1" xlink:href="icnb-20230331.xsd#NotesPayableDetails1" xlink:type="simple"/>

<link:roleRef roleURI="http://iconic.com/role/NotesPayableDetailsNarrative" xlink:href="icnb-20230331.xsd#NotesPayableDetailsNarrative" xlink:type="simple"/>

<link:roleRef roleURI="http://iconic.com/role/FactoringLiabilityDetailsNarrative" xlink:href="icnb-20230331.xsd#FactoringLiabilityDetailsNarrative" xlink:type="simple"/>

<link:roleRef roleURI="http://iconic.com/role/CapitalStockDetails" xlink:href="icnb-20230331.xsd#CapitalStockDetails" xlink:type="simple"/>

<link:roleRef roleURI="http://iconic.com/role/CapitalStockDetails1" xlink:href="icnb-20230331.xsd#CapitalStockDetails1" xlink:type="simple"/>

<link:roleRef roleURI="http://iconic.com/role/CapitalStockDetailsNarrative" xlink:href="icnb-20230331.xsd#CapitalStockDetailsNarrative" xlink:type="simple"/>

<link:roleRef roleURI="http://iconic.com/role/LeasesDetails" xlink:href="icnb-20230331.xsd#LeasesDetails" xlink:type="simple"/>

<link:roleRef roleURI="http://iconic.com/role/LeasesDetailsNarrative" xlink:href="icnb-20230331.xsd#LeasesDetailsNarrative" xlink:type="simple"/>

<link:roleRef roleURI="http://iconic.com/role/CommitmentsAndContingenciesDetails" xlink:href="icnb-20230331.xsd#CommitmentsAndContingenciesDetails" xlink:type="simple"/>

<link:roleRef roleURI="http://iconic.com/role/CommitmentsAndContingenciesDetailsNarrative" xlink:href="icnb-20230331.xsd#CommitmentsAndContingenciesDetailsNarrative" xlink:type="simple"/>

<link:roleRef roleURI="http://iconic.com/role/RelatedPartyTransactionsDetailsNarrative" xlink:href="icnb-20230331.xsd#RelatedPartyTransactionsDetailsNarrative" xlink:type="simple"/>

<link:roleRef roleURI="http://iconic.com/role/SegmentReportingDetails" xlink:href="icnb-20230331.xsd#SegmentReportingDetails" xlink:type="simple"/>

<link:roleRef roleURI="http://iconic.com/role/SegmentReportingDetails1" xlink:href="icnb-20230331.xsd#SegmentReportingDetails1" xlink:type="simple"/>

<link:roleRef roleURI="http://iconic.com/role/SubsequentEventDetailsNarrative" xlink:href="icnb-20230331.xsd#SubsequentEventDetailsNarrative" xlink:type="simple"/>

<link:arcroleRef xlink:type="simple" xlink:href="http://www.xbrl.org/2005/xbrldt-2005.xsd#hypercube-dimension" arcroleURI="http://xbrl.org/int/dim/arcrole/hypercube-dimension"/>

<link:arcroleRef xlink:type="simple" xlink:href="http://www.xbrl.org/2005/xbrldt-2005.xsd#dimension-domain" arcroleURI="http://xbrl.org/int/dim/arcrole/dimension-domain"/>

<link:arcroleRef xlink:type="simple" xlink:href="http://www.xbrl.org/2005/xbrldt-2005.xsd#domain-member" arcroleURI="http://xbrl.org/int/dim/arcrole/domain-member"/>

<link:arcroleRef xlink:type="simple" xlink:href="http://www.xbrl.org/2005/xbrldt-2005.xsd#all" arcroleURI="http://xbrl.org/int/dim/arcrole/all"/>

<link:arcroleRef xlink:type="simple" xlink:href="http://www.xbrl.org/2005/xbrldt-2005.xsd#notAll" arcroleURI="http://xbrl.org/int/dim/arcrole/notAll"/>

<link:arcroleRef xlink:type="simple" xlink:href="http://www.xbrl.org/2005/xbrldt-2005.xsd#dimension-default" arcroleURI="http://xbrl.org/int/dim/arcrole/dimension-default"/>

<link:definitionLink xlink:type="extended" xlink:role="http://iconic.com/role/Cover" xlink:title="00000001 - Document - Cover Page Information">

<link:loc xlink:type="locator" xlink:href="https://xbrl.sec.gov/dei/2022/dei-2022.xsd#dei_CoverAbstract" xlink:label="loc_deiCover"/>

</link:definitionLink>

<link:definitionLink xlink:type="extended" xlink:role="http://iconic.com/role/CondensedConsolidatedBalanceSheets" xlink:title="000002 - Statement - CONDENSED CONSOLIDATED BALANCE SHEETS"/>

<link:definitionLink xlink:type="extended" xlink:role="http://iconic.com/role/CondensedConsolidatedBalanceSheetsParenthetical" xlink:title="000003 - Statement - CONDENSED CONSOLIDATED BALANCE SHEETS (Parenthetical)">

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementLineItems" xlink:label="loc_us-gaapStatementLineItems"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementTable" xlink:label="loc_us-gaapStatementTable"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaapStatementLineItems" xlink:to="loc_us-gaapStatementTable" order="2000" xbrldt:contextElement="segment" xbrldt:closed="true"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementClassOfStockAxis" xlink:label="loc_us-gaapStatementClassOfStockAxis"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaapStatementTable" xlink:to="loc_us-gaapStatementClassOfStockAxis" order="20"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ClassOfStockDomain" xlink:label="loc_us-gaapClassOfStockDomain"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaapStatementClassOfStockAxis" xlink:to="loc_us-gaapClassOfStockDomain" order="30"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ClassOfStockDomain" xlink:label="loc_us-gaapClassOfStockDomain_10"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaapStatementClassOfStockAxis" xlink:to="loc_us-gaapClassOfStockDomain_10" order="40" xbrldt:contextElement="segment"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_SeriesTwoAPreferredStocksMember" xlink:label="loc_icnbSeriesTwoAPreferredStocksMember"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapClassOfStockDomain" xlink:to="loc_icnbSeriesTwoAPreferredStocksMember" order="21"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_PreferredStockParOrStatedValuePerShare" xlink:label="loc_us-gaapPreferredStockParOrStatedValuePerShare"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_PreferredStockSharesAuthorized" xlink:label="loc_us-gaapPreferredStockSharesAuthorized"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_CommonStockParOrStatedValuePerShare" xlink:label="loc_us-gaapCommonStockParOrStatedValuePerShare"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_CommonStockSharesAuthorized" xlink:label="loc_us-gaapCommonStockSharesAuthorized"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_CommonStockSharesIssued" xlink:label="loc_us-gaapCommonStockSharesIssued"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_CommonStockSharesOutstanding" xlink:label="loc_us-gaapCommonStockSharesOutstanding"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_PreferredStockSharesIssued" xlink:label="loc_us-gaapPreferredStockSharesIssued"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_PreferredStockSharesOutstanding" xlink:label="loc_us-gaapPreferredStockSharesOutstanding"/>

</link:definitionLink>

<link:definitionLink xlink:type="extended" xlink:role="http://iconic.com/role/CondensedConsolidatedStatementsOfOperationsUnaudited" xlink:title="000004 - Statement - CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (Unaudited)"/>

<link:definitionLink xlink:type="extended" xlink:role="http://iconic.com/role/CondensedConsolidatedStatementsOfStockholdersDeficitUnaudited" xlink:title="000005 - Statement - CONDENSED CONSOLIDATED STATEMENTS OF STOCKHOLDERS' (DEFICIT) (Unaudited)">

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementLineItems" xlink:label="loc_us-gaapStatementLineItems"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementTable" xlink:label="loc_us-gaapStatementTable"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementEquityComponentsAxis" xlink:label="loc_us-gaapStatementEquityComponentsAxis"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_EquityComponentDomain" xlink:label="loc_us-gaapEquityComponentDomain"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaapStatementEquityComponentsAxis" xlink:to="loc_us-gaapEquityComponentDomain" order="30"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_EquityComponentDomain" xlink:label="loc_us-gaapEquityComponentDomain_10"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaapStatementEquityComponentsAxis" xlink:to="loc_us-gaapEquityComponentDomain_10" order="40" xbrldt:contextElement="segment"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_SeriesATwoPreferredStockMember" xlink:label="loc_icnbSeriesATwoPreferredStockMember"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapEquityComponentDomain" xlink:to="loc_icnbSeriesATwoPreferredStockMember" order="21"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_CommonStockMember" xlink:label="loc_us-gaapCommonStockMember"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_TreasuryStockMember" xlink:label="loc_us-gaapTreasuryStockMember"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_AdditionalPaidInCapitalMember" xlink:label="loc_us-gaapAdditionalPaidInCapitalMember"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_SubtotalMember" xlink:label="loc_icnbSubtotalMember"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_NoncontrollingInterestMember" xlink:label="loc_us-gaapNoncontrollingInterestMember"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_RetainedEarningsMember" xlink:label="loc_us-gaapRetainedEarningsMember"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_SharesIssued" xlink:label="loc_us-gaapSharesIssued"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapStatementLineItems" xlink:to="loc_us-gaapSharesIssued" order="1"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest" xlink:label="loc_us-gaapStockholdersEquityIncludingPortionAttributableToNoncontrollingInterest"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapStatementLineItems" xlink:to="loc_us-gaapStockholdersEquityIncludingPortionAttributableToNoncontrollingInterest" order="2"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_CommonStockAndSeriesA2PreferredStockIssuedForCashNetOfFeesShares" xlink:label="loc_icnbCommonStockAndSeriesA2PreferredStockIssuedForCashNetOfFeesShares"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapStatementLineItems" xlink:to="loc_icnbCommonStockAndSeriesA2PreferredStockIssuedForCashNetOfFeesShares" order="3"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_CommonStockAndSeriesA2PreferredStockIssuedForCashNetOfFeesAmount" xlink:label="loc_icnbCommonStockAndSeriesA2PreferredStockIssuedForCashNetOfFeesAmount"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapStatementLineItems" xlink:to="loc_icnbCommonStockAndSeriesA2PreferredStockIssuedForCashNetOfFeesAmount" order="4"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_ConversionOfSeriesA2PreferredStockForCommonStockShares" xlink:label="loc_icnbConversionOfSeriesA2PreferredStockForCommonStockShares"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapStatementLineItems" xlink:to="loc_icnbConversionOfSeriesA2PreferredStockForCommonStockShares" order="5"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_ConversionOfSeriesA2PreferredStockForCommonStockAmount" xlink:label="loc_icnbConversionOfSeriesA2PreferredStockForCommonStockAmount"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapStatementLineItems" xlink:to="loc_icnbConversionOfSeriesA2PreferredStockForCommonStockAmount" order="6"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StockIssuedDuringPeriodValueShareBasedCompensation" xlink:label="loc_us-gaapStockIssuedDuringPeriodValueShareBasedCompensation"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapStatementLineItems" xlink:to="loc_us-gaapStockIssuedDuringPeriodValueShareBasedCompensation" order="7"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_NetIncomeLoss" xlink:label="loc_us-gaapNetIncomeLoss"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapStatementLineItems" xlink:to="loc_us-gaapNetIncomeLoss" order="8"/>

</link:definitionLink>

<link:definitionLink xlink:type="extended" xlink:role="http://iconic.com/role/CondensedConsolidatedStatementsOfCashFlowsUnaudited" xlink:title="000006 - Statement - CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (Unaudited)"/>

<link:definitionLink xlink:type="extended" xlink:role="http://iconic.com/role/OrganizationAndNatureOfBusiness" xlink:title="000007 - Disclosure - ORGANIZATION AND NATURE OF BUSINESS"/>

<link:definitionLink xlink:type="extended" xlink:role="http://iconic.com/role/LiquidityAndGoingConcern" xlink:title="000008 - Disclosure - LIQUIDITY AND GOING CONCERN"/>

<link:definitionLink xlink:type="extended" xlink:role="http://iconic.com/role/SummaryOfSignificantAccountingPolicies" xlink:title="000009 - Disclosure - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES"/>

<link:definitionLink xlink:type="extended" xlink:role="http://iconic.com/role/IntangibleAssets" xlink:title="000010 - Disclosure - INTANGIBLE ASSETS"/>

<link:definitionLink xlink:type="extended" xlink:role="http://iconic.com/role/LeaseholdImprovementsFurnitureAndEquipmentNet" xlink:title="000011 - Disclosure - LEASEHOLD IMPROVEMENTS, FURNITURE, AND EQUIPMENT, NET"/>

<link:definitionLink xlink:type="extended" xlink:role="http://iconic.com/role/INVENTORIES" xlink:title="000012 - Disclosure - INVENTORIES"/>

<link:definitionLink xlink:type="extended" xlink:role="http://iconic.com/role/AccountsPayableAndAccruedExpenses" xlink:title="000013 - Disclosure - ACCOUNTS PAYABLE AND ACCRUED EXPENSES"/>

<link:definitionLink xlink:type="extended" xlink:role="http://iconic.com/role/NotesPayable" xlink:title="000014 - Disclosure - NOTES PAYABLE"/>

<link:definitionLink xlink:type="extended" xlink:role="http://iconic.com/role/FactoringLiability" xlink:title="000015 - Disclosure - FACTORING LIABILITY"/>

<link:definitionLink xlink:type="extended" xlink:role="http://iconic.com/role/CapitalStock" xlink:title="000016 - Disclosure - CAPITAL STOCK"/>

<link:definitionLink xlink:type="extended" xlink:role="http://iconic.com/role/LEASES" xlink:title="000017 - Disclosure - LEASES"/>

<link:definitionLink xlink:type="extended" xlink:role="http://iconic.com/role/CommitmentsAndContingencies" xlink:title="000018 - Disclosure - COMMITMENTS AND CONTINGENCIES"/>

<link:definitionLink xlink:type="extended" xlink:role="http://iconic.com/role/RelatedPartyTransactions" xlink:title="000019 - Disclosure - RELATED PARTY TRANSACTIONS"/>

<link:definitionLink xlink:type="extended" xlink:role="http://iconic.com/role/SegmentReporting" xlink:title="000020 - Disclosure - SEGMENT REPORTING"/>

<link:definitionLink xlink:type="extended" xlink:role="http://iconic.com/role/SubsequentEvents" xlink:title="000021 - Disclosure - SUBSEQUENT EVENTS"/>

<link:definitionLink xlink:type="extended" xlink:role="http://iconic.com/role/SummaryOfSignificantAccountingPoliciesPolicies" xlink:title="000022 - Disclosure - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Policies)"/>

<link:definitionLink xlink:type="extended" xlink:role="http://iconic.com/role/SummaryOfSignificantAccountingPoliciesTables" xlink:title="000023 - Disclosure - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Tables)"/>

<link:definitionLink xlink:type="extended" xlink:role="http://iconic.com/role/IntangibleAssetsTables" xlink:title="000024 - Disclosure - INTANGIBLE ASSETS (Tables)"/>

<link:definitionLink xlink:type="extended" xlink:role="http://iconic.com/role/LeaseholdImprovementsFurnitureAndEquipmentNetTables" xlink:title="000025 - Disclosure - LEASEHOLD IMPROVEMENTS FURNITURE AND EQUIPMENT NET (Tables)"/>

<link:definitionLink xlink:type="extended" xlink:role="http://iconic.com/role/InventoriesTables" xlink:title="000026 - Disclosure - INVENTORIES (Tables)"/>

<link:definitionLink xlink:type="extended" xlink:role="http://iconic.com/role/AccountsPayableAndAccruedExpensesTables" xlink:title="000027 - Disclosure - ACCOUNTS PAYABLE AND ACCRUED EXPENSES (Tables)"/>

<link:definitionLink xlink:type="extended" xlink:role="http://iconic.com/role/NotesPayableTables" xlink:title="000028 - Disclosure - NOTES PAYABLE (Tables)"/>

<link:definitionLink xlink:type="extended" xlink:role="http://iconic.com/role/CapitalStockTables" xlink:title="000029 - Disclosure - CAPITAL STOCK (Tables)"/>

<link:definitionLink xlink:type="extended" xlink:role="http://iconic.com/role/LeasesTables" xlink:title="000030 - Disclosure - LEASES (Tables)"/>

<link:definitionLink xlink:type="extended" xlink:role="http://iconic.com/role/CommitmentsAndContingenciesTables" xlink:title="000031 - Disclosure - COMMITMENTS AND CONTINGENCIES (Tables)"/>

<link:definitionLink xlink:type="extended" xlink:role="http://iconic.com/role/SegmentReportingTables" xlink:title="000032 - Disclosure - SEGMENT REPORTING (Tables)"/>

<link:definitionLink xlink:type="extended" xlink:role="http://iconic.com/role/OrganizationAndNatureOfBusinessDetailsNarrative" xlink:title="000033 - Disclosure - ORGANIZATION AND NATURE OF BUSINESS (Details Narrative)">

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementLineItems" xlink:label="loc_us-gaapStatementLineItems"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementTable" xlink:label="loc_us-gaapStatementTable"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis" xlink:label="loc_srtScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_EquityMethodInvesteeNameDomain" xlink:label="loc_srtEquityMethodInvesteeNameDomain"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_srtScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis" xlink:to="loc_srtEquityMethodInvesteeNameDomain" order="30"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_EquityMethodInvesteeNameDomain" xlink:label="loc_srtEquityMethodInvesteeNameDomain_10"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_srtScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis" xlink:to="loc_srtEquityMethodInvesteeNameDomain_10" order="40" xbrldt:contextElement="segment"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_BusinessAcquisitionAxis" xlink:label="loc_us-gaapBusinessAcquisitionAxis"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_BusinessAcquisitionAcquireeDomain" xlink:label="loc_us-gaapBusinessAcquisitionAcquireeDomain"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaapBusinessAcquisitionAxis" xlink:to="loc_us-gaapBusinessAcquisitionAcquireeDomain" order="50"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaapBusinessAcquisitionAxis" xlink:to="loc_us-gaapBusinessAcquisitionAcquireeDomain_10" order="60" xbrldt:contextElement="segment"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_InvesteesMember" xlink:label="loc_icnbInvesteesMember"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srtEquityMethodInvesteeNameDomain" xlink:to="loc_icnbInvesteesMember" order="41"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_UnitedspiritsIncMember" xlink:label="loc_icnbUnitedspiritsIncMember"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapBusinessAcquisitionAcquireeDomain" xlink:to="loc_icnbUnitedspiritsIncMember" order="42"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_EmpireWineAndSpiritsMember" xlink:label="loc_icnbEmpireWineAndSpiritsMember"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_SicilianVodkaMember" xlink:label="loc_icnbSicilianVodkaMember"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_TopPopMember" xlink:label="loc_icnbTopPopMember"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_EquityMethodInvestmentOwnershipPercentage" xlink:label="loc_us-gaapEquityMethodInvestmentOwnershipPercentage"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapStatementLineItems" xlink:to="loc_us-gaapEquityMethodInvestmentOwnershipPercentage" order="1"/>

</link:definitionLink>

<link:definitionLink xlink:type="extended" xlink:role="http://iconic.com/role/LiquidityAndGoingConcernDetailsNarrative" xlink:title="000034 - Disclosure - LIQUIDITY AND GOING CONCERN (Details Narrative)"/>

<link:definitionLink xlink:type="extended" xlink:role="http://iconic.com/role/SummaryOfSignificantAccountingPoliciesDetails" xlink:title="000035 - Disclosure - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details)">

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementLineItems" xlink:label="loc_us-gaapStatementLineItems"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementTable" xlink:label="loc_us-gaapStatementTable"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_RangeAxis" xlink:label="loc_srtRangeAxis"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaapStatementTable" xlink:to="loc_srtRangeAxis" order="20"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_RangeMember" xlink:label="loc_srtRangeMember"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_srtRangeAxis" xlink:to="loc_srtRangeMember" order="30"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_RangeMember" xlink:label="loc_srtRangeMember_10"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_srtRangeAxis" xlink:to="loc_srtRangeMember_10" order="40" xbrldt:contextElement="segment"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_PropertyPlantAndEquipmentByTypeAxis" xlink:label="loc_us-gaapPropertyPlantAndEquipmentByTypeAxis"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_PropertyPlantAndEquipmentTypeDomain" xlink:label="loc_us-gaapPropertyPlantAndEquipmentTypeDomain"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaapPropertyPlantAndEquipmentByTypeAxis" xlink:to="loc_us-gaapPropertyPlantAndEquipmentTypeDomain" order="50"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaapPropertyPlantAndEquipmentByTypeAxis" xlink:to="loc_us-gaapPropertyPlantAndEquipmentTypeDomain_10" order="60" xbrldt:contextElement="segment"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_MinimumMember" xlink:label="loc_srtMinimumMember"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srtRangeMember" xlink:to="loc_srtMinimumMember" order="41"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_MachineryAndEquipmentMember" xlink:label="loc_us-gaapMachineryAndEquipmentMember"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapPropertyPlantAndEquipmentTypeDomain" xlink:to="loc_us-gaapMachineryAndEquipmentMember" order="42"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_MaximumMember" xlink:label="loc_srtMaximumMember"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srtRangeMember" xlink:to="loc_srtMaximumMember" order="43"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_FurnitureAndFixturesMember" xlink:label="loc_us-gaapFurnitureAndFixturesMember"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_LeaseholdImprovementsMember" xlink:label="loc_us-gaapLeaseholdImprovementsMember"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_PropertyPlantsAndEquipmentUsefulLife" xlink:label="loc_icnbPropertyPlantsAndEquipmentUsefulLife"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_UsefulLifePropertyPlantsAndEquipment" xlink:label="loc_icnbUsefulLifePropertyPlantsAndEquipment"/>

</link:definitionLink>

<link:definitionLink xlink:type="extended" xlink:role="http://iconic.com/role/SummaryOfSignificantAccountingPoliciesDetailsNarrative" xlink:title="000036 - Disclosure - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details Narrative)">

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementLineItems" xlink:label="loc_us-gaapStatementLineItems"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementTable" xlink:label="loc_us-gaapStatementTable"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_BusinessAcquisitionAxis" xlink:label="loc_us-gaapBusinessAcquisitionAxis"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_EquityMethodInvesteeNameDomain" xlink:label="loc_srtEquityMethodInvesteeNameDomain"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_EquityMethodInvesteeNameDomain" xlink:label="loc_srtEquityMethodInvesteeNameDomain_10"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_BiViAndBellissimaMember" xlink:label="loc_icnbBiViAndBellissimaMember"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_OwnershipMember" xlink:label="loc_icnbOwnershipMember"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_EmpireMember" xlink:label="loc_icnbEmpireMember"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_AllowanceForDoubtfulAccountsReceivable" xlink:label="loc_us-gaapAllowanceForDoubtfulAccountsReceivable"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ShareBasedCompensation" xlink:label="loc_us-gaapShareBasedCompensation"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_PotentiallyDilutiveShares" xlink:label="loc_icnbPotentiallyDilutiveShares"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ProceedsAccountsReceivablePreviouslyWrittenOffRecovery" xlink:label="loc_us-gaapProceedsAccountsReceivablePreviouslyWrittenOffRecovery"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapStatementLineItems" xlink:to="loc_us-gaapProceedsAccountsReceivablePreviouslyWrittenOffRecovery" order="4"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_NetOfForfeitures" xlink:label="loc_icnbNetOfForfeitures"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapStatementLineItems" xlink:to="loc_icnbNetOfForfeitures" order="5"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapStatementLineItems" xlink:to="loc_us-gaapEquityMethodInvestmentOwnershipPercentage" order="6"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_WorkingCapitalDeficiency" xlink:label="loc_icnbWorkingCapitalDeficiency"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_RetainedEarningsAccumulatedDeficit" xlink:label="loc_us-gaapRetainedEarningsAccumulatedDeficit"/>

</link:definitionLink>

<link:definitionLink xlink:type="extended" xlink:role="http://iconic.com/role/IntangibleAssetsDetails" xlink:title="000037 - Disclosure - INTANGIBLE ASSETS (Details)">

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementLineItems" xlink:label="loc_us-gaapStatementLineItems"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementTable" xlink:label="loc_us-gaapStatementTable"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis" xlink:label="loc_us-gaapIndefiniteLivedIntangibleAssetsByMajorClassAxis"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_IndefiniteLivedIntangibleAssetsMajorClassNameDomain" xlink:label="loc_us-gaapIndefiniteLivedIntangibleAssetsMajorClassNameDomain"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaapIndefiniteLivedIntangibleAssetsByMajorClassAxis" xlink:to="loc_us-gaapIndefiniteLivedIntangibleAssetsMajorClassNameDomain" order="30"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaapIndefiniteLivedIntangibleAssetsByMajorClassAxis" xlink:to="loc_us-gaapIndefiniteLivedIntangibleAssetsMajorClassNameDomain_10" order="40" xbrldt:contextElement="segment"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis" xlink:label="loc_us-gaapFiniteLivedIntangibleAssetsByMajorClassAxis"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain" xlink:label="loc_us-gaapFiniteLivedIntangibleAssetsMajorClassNameDomain"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaapFiniteLivedIntangibleAssetsByMajorClassAxis" xlink:to="loc_us-gaapFiniteLivedIntangibleAssetsMajorClassNameDomain" order="50"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaapFiniteLivedIntangibleAssetsByMajorClassAxis" xlink:to="loc_us-gaapFiniteLivedIntangibleAssetsMajorClassNameDomain_10" order="60" xbrldt:contextElement="segment"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_TrademarksMember" xlink:label="loc_us-gaapTrademarksMember"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapIndefiniteLivedIntangibleAssetsMajorClassNameDomain" xlink:to="loc_us-gaapTrademarksMember" order="41"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_IntellectualPropertyMember" xlink:label="loc_us-gaapIntellectualPropertyMember"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapFiniteLivedIntangibleAssetsMajorClassNameDomain" xlink:to="loc_us-gaapIntellectualPropertyMember" order="42"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_CustomerBaseMember" xlink:label="loc_icnbCustomerBaseMember"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_NonCompetesMember" xlink:label="loc_icnbNonCompetesMember"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_FiniteLivedIntangibleAssetsGross" xlink:label="loc_us-gaapFiniteLivedIntangibleAssetsGross"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_FiniteLivedIntangiblesAssetUsefulLife" xlink:label="loc_icnbFiniteLivedIntangiblesAssetUsefulLife"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization" xlink:label="loc_us-gaapFiniteLivedIntangibleAssetsAccumulatedAmortization"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapStatementLineItems" xlink:to="loc_us-gaapFiniteLivedIntangibleAssetsAccumulatedAmortization" order="3"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_IntangibleAssetsNetExcludingGoodwill" xlink:label="loc_us-gaapIntangibleAssetsNetExcludingGoodwill"/>

</link:definitionLink>

<link:definitionLink xlink:type="extended" xlink:role="http://iconic.com/role/IntangibleAssetsDetails1" xlink:title="000038 - Disclosure - INTANGIBLE ASSETS (Details 1)"/>

<link:definitionLink xlink:type="extended" xlink:role="http://iconic.com/role/IntangibleAssetsDetailsNarrative" xlink:title="000039 - Disclosure - INTANGIBLE ASSETS (Details Narrative)"/>

<link:definitionLink xlink:type="extended" xlink:role="http://iconic.com/role/LeaseholdImprovementsFurnitureAndEquipmentNetDetails" xlink:title="000040 - Disclosure - LEASEHOLD IMPROVEMENTS FURNITURE AND EQUIPMENT NET (Details)">

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementLineItems" xlink:label="loc_us-gaapStatementLineItems"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementTable" xlink:label="loc_us-gaapStatementTable"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_LeaseholdImprovementsMember" xlink:label="loc_us-gaapLeaseholdImprovementsMember"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_MachineryAndEquipmentMember" xlink:label="loc_us-gaapMachineryAndEquipmentMember"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_DepositsOnEquipmentMember" xlink:label="loc_icnbDepositsOnEquipmentMember"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_SuppliesMember" xlink:label="loc_icnbSuppliesMember"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_FurnitureAndFixturesMember" xlink:label="loc_us-gaapFurnitureAndFixturesMember"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_PropertyPlantAndEquipmentGross" xlink:label="loc_us-gaapPropertyPlantAndEquipmentGross"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment" xlink:label="loc_us-gaapAccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapStatementLineItems" xlink:to="loc_us-gaapAccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment" order="2"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_PropertyPlantAndEquipmentNet" xlink:label="loc_us-gaapPropertyPlantAndEquipmentNet"/>

</link:definitionLink>

<link:definitionLink xlink:type="extended" xlink:role="http://iconic.com/role/LeaseholdImprovementsFurnitureAndEquipmentNetDetailsNarrative" xlink:title="000041 - Disclosure - LEASEHOLD IMPROVEMENTS FURNITURE AND EQUIPMENT NET (Details Narrative)"/>

<link:definitionLink xlink:type="extended" xlink:role="http://iconic.com/role/InventoriesDetails" xlink:title="000042 - Disclosure - INVENTORIES (Details)">

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementLineItems" xlink:label="loc_us-gaapStatementLineItems"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementTable" xlink:label="loc_us-gaapStatementTable"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_FinishedGoodsMember" xlink:label="loc_icnbFinishedGoodsMember"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_RawMaterialsMember" xlink:label="loc_icnbRawMaterialsMember"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_WorkInProcessMember" xlink:label="loc_icnbWorkInProcessMember"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_InventoryNet" xlink:label="loc_us-gaapInventoryNet"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapStatementLineItems" xlink:to="loc_us-gaapInventoryNet" order="1"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_BellissimaBrands" xlink:label="loc_icnbBellissimaBrands"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapStatementLineItems" xlink:to="loc_icnbBellissimaBrands" order="2"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_TopPop" xlink:label="loc_icnbTopPop"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapStatementLineItems" xlink:to="loc_icnbTopPop" order="3"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_InventoryFinishedGoods" xlink:label="loc_us-gaapInventoryFinishedGoods"/>

</link:definitionLink>

<link:definitionLink xlink:type="extended" xlink:role="http://iconic.com/role/AccountsPayableAndAccruedExpensesDetails" xlink:title="000043 - Disclosure - ACCOUNTS PAYABLE AND ACCRUED EXPENSES (Details)"/>

<link:definitionLink xlink:type="extended" xlink:role="http://iconic.com/role/NotesPayableDetails" xlink:title="000044 - Disclosure - NOTES PAYABLE (Details)"/>

<link:definitionLink xlink:type="extended" xlink:role="http://iconic.com/role/NotesPayableDetails1" xlink:title="000045 - Disclosure - NOTES PAYABLE (Details 1)"/>

<link:definitionLink xlink:type="extended" xlink:role="http://iconic.com/role/NotesPayableDetailsNarrative" xlink:title="000046 - Disclosure - NOTES PAYABLE (Details Narrative)">

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementLineItems" xlink:label="loc_us-gaapStatementLineItems"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementTable" xlink:label="loc_us-gaapStatementTable"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_PlanNameAxis" xlink:label="loc_us-gaapPlanNameAxis"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_PlanNameDomain" xlink:label="loc_us-gaapPlanNameDomain"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaapPlanNameAxis" xlink:to="loc_us-gaapPlanNameDomain" order="30"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_PlanNameDomain" xlink:label="loc_us-gaapPlanNameDomain_10"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaapPlanNameAxis" xlink:to="loc_us-gaapPlanNameDomain_10" order="40" xbrldt:contextElement="segment"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_RelatedPartyTransactionsByRelatedPartyAxis" xlink:label="loc_us-gaapRelatedPartyTransactionsByRelatedPartyAxis"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_RelatedPartyDomain" xlink:label="loc_us-gaapRelatedPartyDomain"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaapRelatedPartyTransactionsByRelatedPartyAxis" xlink:to="loc_us-gaapRelatedPartyDomain" order="50"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_RelatedPartyDomain" xlink:label="loc_us-gaapRelatedPartyDomain_10"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaapRelatedPartyTransactionsByRelatedPartyAxis" xlink:to="loc_us-gaapRelatedPartyDomain_10" order="60" xbrldt:contextElement="segment"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_AwardDateAxis" xlink:label="loc_us-gaapAwardDateAxis"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_AwardDateDomain" xlink:label="loc_us-gaapAwardDateDomain"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaapAwardDateAxis" xlink:to="loc_us-gaapAwardDateDomain" order="70"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_AwardDateDomain" xlink:label="loc_us-gaapAwardDateDomain_10"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaapAwardDateAxis" xlink:to="loc_us-gaapAwardDateDomain_10" order="80" xbrldt:contextElement="segment"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_FinanceAgreementMember" xlink:label="loc_icnbFinanceAgreementMember"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapPlanNameDomain" xlink:to="loc_icnbFinanceAgreementMember" order="61"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_TopPopMember" xlink:label="loc_icnbTopPopMember"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapRelatedPartyDomain" xlink:to="loc_icnbTopPopMember" order="62"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_JulyTwoThousandTwentyOneAcquistionMember" xlink:label="loc_icnbJulyTwoThousandTwentyOneAcquistionMember"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapAwardDateDomain" xlink:to="loc_icnbJulyTwoThousandTwentyOneAcquistionMember" order="63"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_TwoInvestorMember" xlink:label="loc_icnbTwoInvestorMember"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapPlanNameDomain" xlink:to="loc_icnbTwoInvestorMember" order="64"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_OneInvestorMember" xlink:label="loc_icnbOneInvestorMember"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapPlanNameDomain" xlink:to="loc_icnbOneInvestorMember" order="65"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_TotalInvestorMember" xlink:label="loc_icnbTotalInvestorMember"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapPlanNameDomain" xlink:to="loc_icnbTotalInvestorMember" order="66"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_SubsidiaryOrEquityMethodInvesteeCumulativePercentageOwnershipAfterAllTransactions" xlink:label="loc_us-gaapSubsidiaryOrEquityMethodInvesteeCumulativePercentageOwnershipAfterAllTransactions"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapStatementLineItems" xlink:to="loc_us-gaapSubsidiaryOrEquityMethodInvesteeCumulativePercentageOwnershipAfterAllTransactions" order="1"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_PromissoryNotePrincipalAmountAggregate" xlink:label="loc_icnbPromissoryNotePrincipalAmountAggregate"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_DebtInstrumentInterestRateDuringPeriod" xlink:label="loc_us-gaapDebtInstrumentInterestRateDuringPeriod"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_DebtInstrumentMaturityDate" xlink:label="loc_us-gaapDebtInstrumentMaturityDate"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ProceedsFromSaleOfShortTermInvestments" xlink:label="loc_us-gaapProceedsFromSaleOfShortTermInvestments"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_DebtconversionoriginaldebtsbaNotes" xlink:label="loc_icnbDebtconversionoriginaldebtsbaNotes"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_PromissoryNoteOutstanding" xlink:label="loc_icnbPromissoryNoteOutstanding"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_PromissoryNoteNetOfDiscount" xlink:label="loc_icnbPromissoryNoteNetOfDiscount"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_NotesPayableDescription" xlink:label="loc_icnbNotesPayableDescription"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_InterestExpenseOther" xlink:label="loc_us-gaapInterestExpenseOther"/>

</link:definitionLink>

<link:definitionLink xlink:type="extended" xlink:role="http://iconic.com/role/FactoringLiabilityDetailsNarrative" xlink:title="000047 - Disclosure - FACTORING LIABILITY (Details Narrative)">

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementLineItems" xlink:label="loc_us-gaapStatementLineItems"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementTable" xlink:label="loc_us-gaapStatementTable"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_RelatedPartyTransactionAxis" xlink:label="loc_us-gaapRelatedPartyTransactionAxis"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_RelatedPartyTransactionDomain" xlink:label="loc_us-gaapRelatedPartyTransactionDomain"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaapRelatedPartyTransactionAxis" xlink:to="loc_us-gaapRelatedPartyTransactionDomain" order="30"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaapRelatedPartyTransactionAxis" xlink:to="loc_us-gaapRelatedPartyTransactionDomain_10" order="40" xbrldt:contextElement="segment"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_PrestigeCapitalFinanceLLCMember" xlink:label="loc_icnbPrestigeCapitalFinanceLLCMember"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapRelatedPartyTransactionDomain" xlink:to="loc_icnbPrestigeCapitalFinanceLLCMember" order="21"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_DebtInstrumentFaceAmount" xlink:label="loc_us-gaapDebtInstrumentFaceAmount"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_DebtInstrumentIncreaseAccruedInterest" xlink:label="loc_us-gaapDebtInstrumentIncreaseAccruedInterest"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_InterestExpense" xlink:label="loc_us-gaapInterestExpense"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_FaceValueDownPaymentInPercentage" xlink:label="loc_icnbFaceValueDownPaymentInPercentage"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_DiscountFeePercentageDescription" xlink:label="loc_icnbDiscountFeePercentageDescription"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_LineOfCreditFacilityMaximumAmountOutstandingDuringPeriod" xlink:label="loc_us-gaapLineOfCreditFacilityMaximumAmountOutstandingDuringPeriod"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapStatementLineItems" xlink:to="loc_us-gaapLineOfCreditFacilityMaximumAmountOutstandingDuringPeriod" order="6"/>

</link:definitionLink>

<link:definitionLink xlink:type="extended" xlink:role="http://iconic.com/role/CapitalStockDetails" xlink:title="000048 - Disclosure - CAPITAL STOCK (Details)">

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementLineItems" xlink:label="loc_us-gaapStatementLineItems"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementTable" xlink:label="loc_us-gaapStatementTable"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_DerivativeInstrumentRiskAxis" xlink:label="loc_us-gaapDerivativeInstrumentRiskAxis"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_DerivativeContractTypeDomain" xlink:label="loc_us-gaapDerivativeContractTypeDomain"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaapDerivativeInstrumentRiskAxis" xlink:to="loc_us-gaapDerivativeContractTypeDomain" order="30"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaapDerivativeInstrumentRiskAxis" xlink:to="loc_us-gaapDerivativeContractTypeDomain_10" order="40" xbrldt:contextElement="segment"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_WarrantsMember" xlink:label="loc_icnbWarrantsMember"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapDerivativeContractTypeDomain" xlink:to="loc_icnbWarrantsMember" order="21"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNonOptionEquityInstrumentsOutstandingNumber" xlink:label="loc_us-gaapShareBasedCompensationArrangementByShareBasedPaymentAwardNonOptionEquityInstrumentsOutstandingNumber"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapStatementLineItems" xlink:to="loc_us-gaapShareBasedCompensationArrangementByShareBasedPaymentAwardNonOptionEquityInstrumentsOutstandingNumber" order="1"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNonOptionEquityInstrumentsGranted" xlink:label="loc_us-gaapShareBasedCompensationArrangementByShareBasedPaymentAwardNonOptionEquityInstrumentsGranted"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapStatementLineItems" xlink:to="loc_us-gaapShareBasedCompensationArrangementByShareBasedPaymentAwardNonOptionEquityInstrumentsGranted" order="2"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice" xlink:label="loc_us-gaapShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapStatementLineItems" xlink:to="loc_us-gaapShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice" order="4"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice" xlink:label="loc_us-gaapShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapStatementLineItems" xlink:to="loc_us-gaapShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice" order="5"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTermBeginning" xlink:label="loc_icnbSharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTermBeginning"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapStatementLineItems" xlink:to="loc_icnbSharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTermBeginning" order="7"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_WeightedAverageContractualTermOutstandingGanted" xlink:label="loc_icnbWeightedAverageContractualTermOutstandingGanted"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapStatementLineItems" xlink:to="loc_icnbWeightedAverageContractualTermOutstandingGanted" order="8"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2" xlink:label="loc_us-gaapSharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapStatementLineItems" xlink:to="loc_us-gaapSharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2" order="9"/>

</link:definitionLink>

<link:definitionLink xlink:type="extended" xlink:role="http://iconic.com/role/CapitalStockDetails1" xlink:title="000049 - Disclosure - CAPITAL STOCK (Details 1)">

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementLineItems" xlink:label="loc_us-gaapStatementLineItems"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementTable" xlink:label="loc_us-gaapStatementTable"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_SubsidiarySaleOfStockAxis" xlink:label="loc_us-gaapSubsidiarySaleOfStockAxis"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_SaleOfStockNameOfTransactionDomain" xlink:label="loc_us-gaapSaleOfStockNameOfTransactionDomain"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaapSubsidiarySaleOfStockAxis" xlink:to="loc_us-gaapSaleOfStockNameOfTransactionDomain" order="30"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaapSubsidiarySaleOfStockAxis" xlink:to="loc_us-gaapSaleOfStockNameOfTransactionDomain_10" order="40" xbrldt:contextElement="segment"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_EmployeeStockMember" xlink:label="loc_us-gaapEmployeeStockMember"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapSaleOfStockNameOfTransactionDomain" xlink:to="loc_us-gaapEmployeeStockMember" order="21"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber" xlink:label="loc_us-gaapShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapStatementLineItems" xlink:to="loc_us-gaapShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber" order="1"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross" xlink:label="loc_us-gaapShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapStatementLineItems" xlink:to="loc_us-gaapShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross" order="2"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised" xlink:label="loc_us-gaapStockIssuedDuringPeriodSharesStockOptionsExercised"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapStatementLineItems" xlink:to="loc_us-gaapStockIssuedDuringPeriodSharesStockOptionsExercised" order="3"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriod" xlink:label="loc_us-gaapShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriod"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapStatementLineItems" xlink:to="loc_us-gaapShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriod" order="4"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice" xlink:label="loc_us-gaapShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapStatementLineItems" xlink:to="loc_us-gaapShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice" order="6"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapStatementLineItems" xlink:to="loc_us-gaapShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice" order="7"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriodWeightedAverageExercisePrice" xlink:label="loc_us-gaapShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriodWeightedAverageExercisePrice"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapStatementLineItems" xlink:to="loc_us-gaapShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriodWeightedAverageExercisePrice" order="8"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_WeightedAverageContractualTermOutstandingBeginningBalance" xlink:label="loc_icnbWeightedAverageContractualTermOutstandingBeginningBalance"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapStatementLineItems" xlink:to="loc_icnbWeightedAverageContractualTermOutstandingBeginningBalance" order="10"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsGrantedWeightedAverageRemainingContractualTerm" xlink:label="loc_icnbSharebasedCompensationArrangementBySharebasedPaymentAwardOptionsGrantedWeightedAverageRemainingContractualTerm"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapStatementLineItems" xlink:to="loc_icnbSharebasedCompensationArrangementBySharebasedPaymentAwardOptionsGrantedWeightedAverageRemainingContractualTerm" order="11"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsForfeitedorexpiredWeightedAverageRemainingContractualTerm" xlink:label="loc_icnbSharebasedCompensationArrangementBySharebasedPaymentAwardOptionsForfeitedorexpiredWeightedAverageRemainingContractualTerm"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapStatementLineItems" xlink:to="loc_icnbSharebasedCompensationArrangementBySharebasedPaymentAwardOptionsForfeitedorexpiredWeightedAverageRemainingContractualTerm" order="12"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapStatementLineItems" xlink:to="loc_us-gaapSharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2" order="13"/>

</link:definitionLink>

<link:definitionLink xlink:type="extended" xlink:role="http://iconic.com/role/CapitalStockDetailsNarrative" xlink:title="000050 - Disclosure - CAPITAL STOCK (Details Narrative)">

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementLineItems" xlink:label="loc_us-gaapStatementLineItems"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementTable" xlink:label="loc_us-gaapStatementTable"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_FinancialInstrumentAxis" xlink:label="loc_us-gaapFinancialInstrumentAxis"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_TransfersAndServicingOfFinancialInstrumentsTypesOfFinancialInstrumentsDomain" xlink:label="loc_us-gaapTransfersAndServicingOfFinancialInstrumentsTypesOfFinancialInstrumentsDomain"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaapFinancialInstrumentAxis" xlink:to="loc_us-gaapTransfersAndServicingOfFinancialInstrumentsTypesOfFinancialInstrumentsDomain" order="30"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaapFinancialInstrumentAxis" xlink:to="loc_us-gaapTransfersAndServicingOfFinancialInstrumentsTypesOfFinancialInstrumentsDomain_10" order="40" xbrldt:contextElement="segment"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementClassOfStockAxis" xlink:label="loc_us-gaapStatementClassOfStockAxis"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ClassOfStockDomain" xlink:label="loc_us-gaapClassOfStockDomain"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ClassOfStockDomain" xlink:label="loc_us-gaapClassOfStockDomain_10"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareByAntidilutiveSecuritiesAxis" xlink:label="loc_us-gaapAntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareByAntidilutiveSecuritiesAxis"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_AntidilutiveSecuritiesNameDomain" xlink:label="loc_us-gaapAntidilutiveSecuritiesNameDomain"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaapAntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareByAntidilutiveSecuritiesAxis" xlink:to="loc_us-gaapAntidilutiveSecuritiesNameDomain" order="60"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaapAntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareByAntidilutiveSecuritiesAxis" xlink:to="loc_us-gaapAntidilutiveSecuritiesNameDomain_10" order="70" xbrldt:contextElement="segment"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_OptionMember" xlink:label="loc_us-gaapOptionMember"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapTransfersAndServicingOfFinancialInstrumentsTypesOfFinancialInstrumentsDomain" xlink:to="loc_us-gaapOptionMember" order="51"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_SeriesA2PreferredStockMember" xlink:label="loc_icnbSeriesA2PreferredStockMember"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_WarrantMember" xlink:label="loc_us-gaapWarrantMember"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapAntidilutiveSecuritiesNameDomain" xlink:to="loc_us-gaapWarrantMember" order="53"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_CommonStocksMember" xlink:label="loc_icnbCommonStocksMember"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_WarrantsIssuedToPurchaseSharesOfCommonStock" xlink:label="loc_icnbWarrantsIssuedToPurchaseSharesOfCommonStock"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapStatementLineItems" xlink:to="loc_icnbWarrantsIssuedToPurchaseSharesOfCommonStock" order="1"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_StockOptionSharesGranted" xlink:label="loc_icnbStockOptionSharesGranted"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_StockOptionExercisePrice" xlink:label="loc_icnbStockOptionExercisePrice"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_StockOptionVestingPeriod" xlink:label="loc_icnbStockOptionVestingPeriod"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_OptionAwardsExpenses" xlink:label="loc_icnbOptionAwardsExpenses"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ProceedsFromIssuanceOfCommonStock" xlink:label="loc_us-gaapProceedsFromIssuanceOfCommonStock"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ProceedsFromIssuanceOfConvertiblePreferredStock" xlink:label="loc_us-gaapProceedsFromIssuanceOfConvertiblePreferredStock"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapStatementLineItems" xlink:to="loc_us-gaapProceedsFromIssuanceOfConvertiblePreferredStock" order="7"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_PreferredStockSharesDesignated" xlink:label="loc_icnbPreferredStockSharesDesignated"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_PreferredStockSharesSold" xlink:label="loc_icnbPreferredStockSharesSold"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ConversionOfStockSharesConverted1" xlink:label="loc_us-gaapConversionOfStockSharesConverted1"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ConversionOfStockSharesIssued1" xlink:label="loc_us-gaapConversionOfStockSharesIssued1"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_PreferredStockConvertibleConversionPriceDecrease" xlink:label="loc_us-gaapPreferredStockConvertibleConversionPriceDecrease"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapStatementLineItems" xlink:to="loc_us-gaapPreferredStockConvertibleConversionPriceDecrease" order="12"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_WarrantExercisePriceDecrease" xlink:label="loc_us-gaapWarrantExercisePriceDecrease"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_UnrecognizedCompensationCostRelatedUnvestedStockOptionsGranted" xlink:label="loc_icnbUnrecognizedCompensationCostRelatedUnvestedStockOptionsGranted"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapStatementLineItems" xlink:to="loc_icnbUnrecognizedCompensationCostRelatedUnvestedStockOptionsGranted" order="15"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_SharebasedCompensationSharesAuthorizedUnderStockOptionPlansExercisePriceRangeOutstandingOptionsWeightedAverageRemainingContractualTerm2" xlink:label="loc_us-gaapSharebasedCompensationSharesAuthorizedUnderStockOptionPlansExercisePriceRangeOutstandingOptionsWeightedAverageRemainingContractualTerm2"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapStatementLineItems" xlink:to="loc_us-gaapSharebasedCompensationSharesAuthorizedUnderStockOptionPlansExercisePriceRangeOutstandingOptionsWeightedAverageRemainingContractualTerm2" order="16"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_WarrantsPurchaseUponSharesUponCommonStock" xlink:label="loc_icnbWarrantsPurchaseUponSharesUponCommonStock"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_ExercisePrice" xlink:label="loc_icnbExercisePrice"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapStatementLineItems" xlink:to="loc_icnbExercisePrice" order="18"/>

</link:definitionLink>

<link:definitionLink xlink:type="extended" xlink:role="http://iconic.com/role/LeasesDetails" xlink:title="000051 - Disclosure - LEASES (Details)"/>

<link:definitionLink xlink:type="extended" xlink:role="http://iconic.com/role/LeasesDetailsNarrative" xlink:title="000052 - Disclosure - LEASES (Details Narrative)">

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementLineItems" xlink:label="loc_us-gaapStatementLineItems"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementTable" xlink:label="loc_us-gaapStatementTable"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_IncomeStatementLocationAxis" xlink:label="loc_us-gaapIncomeStatementLocationAxis"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_IncomeStatementLocationDomain" xlink:label="loc_us-gaapIncomeStatementLocationDomain"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaapIncomeStatementLocationAxis" xlink:to="loc_us-gaapIncomeStatementLocationDomain" order="30"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaapIncomeStatementLocationAxis" xlink:to="loc_us-gaapIncomeStatementLocationDomain_10" order="40" xbrldt:contextElement="segment"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_PennsaukenNJMember" xlink:label="loc_icnbPennsaukenNJMember"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapIncomeStatementLocationDomain" xlink:to="loc_icnbPennsaukenNJMember" order="21"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_OperatingLeaseLiability" xlink:label="loc_us-gaapOperatingLeaseLiability"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_OccupancyNet" xlink:label="loc_us-gaapOccupancyNet"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapStatementLineItems" xlink:to="loc_us-gaapOccupancyNet" order="2"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_WeightedAverageRemainingLeaseTerm" xlink:label="loc_icnbWeightedAverageRemainingLeaseTerm"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_SubordinatedBorrowingInterestRate" xlink:label="loc_us-gaapSubordinatedBorrowingInterestRate"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_AdditionalDeposit" xlink:label="loc_icnbAdditionalDeposit"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_AreaOfLand" xlink:label="loc_us-gaapAreaOfLand"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapStatementLineItems" xlink:to="loc_us-gaapAreaOfLand" order="6"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_IncreaseDecreaseInSecurityDeposits" xlink:label="loc_us-gaapIncreaseDecreaseInSecurityDeposits"/>

</link:definitionLink>

<link:definitionLink xlink:type="extended" xlink:role="http://iconic.com/role/CommitmentsAndContingenciesDetails" xlink:title="000053 - Disclosure - COMMITMENTS AND CONTINGENCIES (Details)">

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementLineItems" xlink:label="loc_us-gaapStatementLineItems"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementTable" xlink:label="loc_us-gaapStatementTable"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_ProductOrServiceAxis" xlink:label="loc_srtProductOrServiceAxis"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_ProductsAndServicesDomain" xlink:label="loc_srtProductsAndServicesDomain"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_srtProductOrServiceAxis" xlink:to="loc_srtProductsAndServicesDomain" order="30"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_ProductsAndServicesDomain" xlink:label="loc_srtProductsAndServicesDomain_10"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_srtProductOrServiceAxis" xlink:to="loc_srtProductsAndServicesDomain_10" order="40" xbrldt:contextElement="segment"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_QVCdirectresponsesalesMember" xlink:label="loc_icnbQVCdirectresponsesalesMember"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srtProductsAndServicesDomain" xlink:to="loc_icnbQVCdirectresponsesalesMember" order="21"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_OtherMember" xlink:label="loc_icnbOtherMember"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srtProductsAndServicesDomain" xlink:to="loc_icnbOtherMember" order="22"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_TotalBellissimaMember" xlink:label="loc_icnbTotalBellissimaMember"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_TopPopProductMember" xlink:label="loc_icnbTopPopProductMember"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_Revenues" xlink:label="loc_us-gaapRevenues"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapStatementLineItems" xlink:to="loc_us-gaapRevenues" order="1"/>

</link:definitionLink>

<link:definitionLink xlink:type="extended" xlink:role="http://iconic.com/role/CommitmentsAndContingenciesDetailsNarrative" xlink:title="000054 - Disclosure - COMMITMENTS AND CONTINGENCIES (Details Narrative)">

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementLineItems" xlink:label="loc_us-gaapStatementLineItems"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementTable" xlink:label="loc_us-gaapStatementTable"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_ConsolidatedEntitiesAxis" xlink:label="loc_srtConsolidatedEntitiesAxis"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_ConsolidatedEntitiesDomain" xlink:label="loc_srtConsolidatedEntitiesDomain"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_srtConsolidatedEntitiesAxis" xlink:to="loc_srtConsolidatedEntitiesDomain" order="30"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_ConsolidatedEntitiesDomain" xlink:label="loc_srtConsolidatedEntitiesDomain_10"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_srtConsolidatedEntitiesAxis" xlink:to="loc_srtConsolidatedEntitiesDomain_10" order="40" xbrldt:contextElement="segment"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_PlanNameAxis" xlink:label="loc_us-gaapPlanNameAxis"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_PlanNameDomain" xlink:label="loc_us-gaapPlanNameDomain"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaapPlanNameAxis" xlink:to="loc_us-gaapPlanNameDomain" order="40"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_PlanNameDomain" xlink:label="loc_us-gaapPlanNameDomain_10"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_RelatedPartyDomain" xlink:label="loc_us-gaapRelatedPartyDomain"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_RelatedPartyDomain" xlink:label="loc_us-gaapRelatedPartyDomain_10"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_BusinessAcquisitionAxis" xlink:label="loc_us-gaapBusinessAcquisitionAxis"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_QVCIncMember" xlink:label="loc_icnbQVCIncMember"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srtConsolidatedEntitiesDomain" xlink:to="loc_icnbQVCIncMember" order="51"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_LicensingAgreementMember" xlink:label="loc_icnbLicensingAgreementMember"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_BiviMember" xlink:label="loc_icnbBiviMember"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapRelatedPartyDomain" xlink:to="loc_icnbBiviMember" order="53"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_BellissimaSpiritsLLCMember" xlink:label="loc_icnbBellissimaSpiritsLLCMember"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_Revenues" xlink:label="loc_us-gaapRevenues"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapStatementLineItems" xlink:to="loc_us-gaapRevenues" order="1"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_MarketingExpense" xlink:label="loc_us-gaapMarketingExpense"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_AccountsReceivableNet" xlink:label="loc_us-gaapAccountsReceivableNet"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_InvestmentCompanyFeeWaiverTerms" xlink:label="loc_us-gaapInvestmentCompanyFeeWaiverTerms"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_RoyaltyFeeForFuturePeriodDescription" xlink:label="loc_icnbRoyaltyFeeForFuturePeriodDescription"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueNextTwelveMonths" xlink:label="loc_us-gaapLesseeOperatingLeaseLiabilityPaymentsDueNextTwelveMonths"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapStatementLineItems" xlink:to="loc_us-gaapLesseeOperatingLeaseLiabilityPaymentsDueNextTwelveMonths" order="6"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueYearTwo" xlink:label="loc_us-gaapLesseeOperatingLeaseLiabilityPaymentsDueYearTwo"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapStatementLineItems" xlink:to="loc_us-gaapLesseeOperatingLeaseLiabilityPaymentsDueYearTwo" order="7"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueYearThree" xlink:label="loc_us-gaapLesseeOperatingLeaseLiabilityPaymentsDueYearThree"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapStatementLineItems" xlink:to="loc_us-gaapLesseeOperatingLeaseLiabilityPaymentsDueYearThree" order="8"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueYearFour" xlink:label="loc_us-gaapLesseeOperatingLeaseLiabilityPaymentsDueYearFour"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapStatementLineItems" xlink:to="loc_us-gaapLesseeOperatingLeaseLiabilityPaymentsDueYearFour" order="9"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueYearFive" xlink:label="loc_us-gaapLesseeOperatingLeaseLiabilityPaymentsDueYearFive"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapStatementLineItems" xlink:to="loc_us-gaapLesseeOperatingLeaseLiabilityPaymentsDueYearFive" order="10"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueAfterYearFive" xlink:label="loc_us-gaapLesseeOperatingLeaseLiabilityPaymentsDueAfterYearFive"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapStatementLineItems" xlink:to="loc_us-gaapLesseeOperatingLeaseLiabilityPaymentsDueAfterYearFive" order="11"/>

</link:definitionLink>

<link:definitionLink xlink:type="extended" xlink:role="http://iconic.com/role/RelatedPartyTransactionsDetailsNarrative" xlink:title="000055 - Disclosure - RELATED PARTY TRANSACTIONS (Details Narrative)">

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementLineItems" xlink:label="loc_us-gaapStatementLineItems"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementTable" xlink:label="loc_us-gaapStatementTable"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_PlanNameAxis" xlink:label="loc_us-gaapPlanNameAxis"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_PlanNameDomain" xlink:label="loc_us-gaapPlanNameDomain"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaapPlanNameAxis" xlink:to="loc_us-gaapPlanNameDomain" order="20"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_PlanNameDomain" xlink:label="loc_us-gaapPlanNameDomain_10"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_TwoInvestorMember" xlink:label="loc_icnbTwoInvestorMember"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapPlanNameDomain" xlink:to="loc_icnbTwoInvestorMember" order="11"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_OneInvestorMember" xlink:label="loc_icnbOneInvestorMember"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapPlanNameDomain" xlink:to="loc_icnbOneInvestorMember" order="12"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_TotalInvestorMember" xlink:label="loc_icnbTotalInvestorMember"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapPlanNameDomain" xlink:to="loc_icnbTotalInvestorMember" order="13"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_ConsultingExpenses" xlink:label="loc_icnbConsultingExpenses"/>

</link:definitionLink>

<link:definitionLink xlink:type="extended" xlink:role="http://iconic.com/role/SegmentReportingDetails" xlink:title="000056 - Disclosure - SEGMENT REPORTING (Details)">

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementLineItems" xlink:label="loc_us-gaapStatementLineItems"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementTable" xlink:label="loc_us-gaapStatementTable"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_SubsegmentsAxis" xlink:label="loc_us-gaapSubsegmentsAxis"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_SubsegmentsDomain" xlink:label="loc_us-gaapSubsegmentsDomain"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaapSubsegmentsAxis" xlink:to="loc_us-gaapSubsegmentsDomain" order="30"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_SubsegmentsDomain" xlink:label="loc_us-gaapSubsegmentsDomain_10"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaapSubsegmentsAxis" xlink:to="loc_us-gaapSubsegmentsDomain_10" order="40" xbrldt:contextElement="segment"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_BrandedBeveragesMember" xlink:label="loc_icnbBrandedBeveragesMember"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapSubsegmentsDomain" xlink:to="loc_icnbBrandedBeveragesMember" order="21"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_SpecialtyPackagingMember" xlink:label="loc_icnbSpecialtyPackagingMember"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_Assets" xlink:label="loc_us-gaapAssets"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapStatementLineItems" xlink:to="loc_us-gaapAssets" order="1"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_Liabilities" xlink:label="loc_us-gaapLiabilities"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapStatementLineItems" xlink:to="loc_us-gaapLiabilities" order="2"/>

</link:definitionLink>

<link:definitionLink xlink:type="extended" xlink:role="http://iconic.com/role/SegmentReportingDetails1" xlink:title="000057 - Disclosure - SEGMENT REPORTING (Details 1)">

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementLineItems" xlink:label="loc_us-gaapStatementLineItems"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementTable" xlink:label="loc_us-gaapStatementTable"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_SubsegmentsAxis" xlink:label="loc_us-gaapSubsegmentsAxis"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_SubsegmentsDomain" xlink:label="loc_us-gaapSubsegmentsDomain"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_SubsegmentsDomain" xlink:label="loc_us-gaapSubsegmentsDomain_10"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementBusinessSegmentsAxis" xlink:label="loc_us-gaapStatementBusinessSegmentsAxis"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_SegmentDomain" xlink:label="loc_us-gaapSegmentDomain"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaapStatementBusinessSegmentsAxis" xlink:to="loc_us-gaapSegmentDomain" order="40"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_SegmentDomain" xlink:label="loc_us-gaapSegmentDomain_10"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaapStatementBusinessSegmentsAxis" xlink:to="loc_us-gaapSegmentDomain_10" order="50" xbrldt:contextElement="segment"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_BrandedBeveragesMember" xlink:label="loc_icnbBrandedBeveragesMember"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_SpecialtyPackagingMember" xlink:label="loc_icnbSpecialtyPackagingMember"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_CorporateMember" xlink:label="loc_us-gaapCorporateMember"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapSegmentDomain" xlink:to="loc_us-gaapCorporateMember" order="33"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_Revenues" xlink:label="loc_us-gaapRevenues"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapStatementLineItems" xlink:to="loc_us-gaapRevenues" order="1"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_CostsAndExpenses" xlink:label="loc_us-gaapCostsAndExpenses"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_OperatingExpenses" xlink:label="loc_us-gaapOperatingExpenses"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_OperatingIncomeLoss" xlink:label="loc_us-gaapOperatingIncomeLoss"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_InterestExpense" xlink:label="loc_us-gaapInterestExpense"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_DepreciationDepletionAndAmortization" xlink:label="loc_us-gaapDepreciationDepletionAndAmortization"/>

</link:definitionLink>

<link:definitionLink xlink:type="extended" xlink:role="http://iconic.com/role/SubsequentEventDetailsNarrative" xlink:title="000058 - Disclosure - SUBSEQUENT EVENT (Details Narrative)">

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementLineItems" xlink:label="loc_us-gaapStatementLineItems"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementTable" xlink:label="loc_us-gaapStatementTable"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_SubsequentEventTypeAxis" xlink:label="loc_us-gaapSubsequentEventTypeAxis"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_SubsequentEventTypeDomain" xlink:label="loc_us-gaapSubsequentEventTypeDomain"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaapSubsequentEventTypeAxis" xlink:to="loc_us-gaapSubsequentEventTypeDomain" order="30"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_SubsequentEventTypeDomain" xlink:label="loc_us-gaapSubsequentEventTypeDomain_10"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaapSubsequentEventTypeAxis" xlink:to="loc_us-gaapSubsequentEventTypeDomain_10" order="40" xbrldt:contextElement="segment"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ShortTermDebtTypeAxis" xlink:label="loc_us-gaapShortTermDebtTypeAxis"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ShortTermDebtTypeDomain" xlink:label="loc_us-gaapShortTermDebtTypeDomain"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaapShortTermDebtTypeAxis" xlink:to="loc_us-gaapShortTermDebtTypeDomain" order="50"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ShortTermDebtTypeDomain" xlink:label="loc_us-gaapShortTermDebtTypeDomain_10"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaapShortTermDebtTypeAxis" xlink:to="loc_us-gaapShortTermDebtTypeDomain_10" order="60" xbrldt:contextElement="segment"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_RangeAxis" xlink:label="loc_srtRangeAxis"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaapStatementTable" xlink:to="loc_srtRangeAxis" order="50"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_RangeMember" xlink:label="loc_srtRangeMember"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_srtRangeAxis" xlink:to="loc_srtRangeMember" order="60"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_RangeMember" xlink:label="loc_srtRangeMember_10"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementClassOfStockAxis" xlink:label="loc_us-gaapStatementClassOfStockAxis"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ClassOfStockDomain" xlink:label="loc_us-gaapClassOfStockDomain"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ClassOfStockDomain" xlink:label="loc_us-gaapClassOfStockDomain_10"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_SubsequentEventMember" xlink:label="loc_us-gaapSubsequentEventMember"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapSubsequentEventTypeDomain" xlink:to="loc_us-gaapSubsequentEventMember" order="61"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_TenPercentOriginalIssueDiscountMember" xlink:label="loc_icnbTenPercentOriginalIssueDiscountMember"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapShortTermDebtTypeDomain" xlink:to="loc_icnbTenPercentOriginalIssueDiscountMember" order="62"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_MinimumMember" xlink:label="loc_srtMinimumMember"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srtRangeMember" xlink:to="loc_srtMinimumMember" order="63"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_MaximumMember" xlink:label="loc_srtMaximumMember"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srtRangeMember" xlink:to="loc_srtMaximumMember" order="64"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_SeriesATwoPreferredSharesMember" xlink:label="loc_icnbSeriesATwoPreferredSharesMember"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ShortTermDebtInterestRateIncrease" xlink:label="loc_us-gaapShortTermDebtInterestRateIncrease"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_DebtInstrumentMaturityDate" xlink:label="loc_us-gaapDebtInstrumentMaturityDate"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_ShortTermDebtPrincipalAmount" xlink:label="loc_icnbShortTermDebtPrincipalAmount"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_DebtDefaultLongtermDebtAmount" xlink:label="loc_us-gaapDebtDefaultLongtermDebtAmount"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ConvertiblePreferredStockSharesIssuedUponConversion" xlink:label="loc_us-gaapConvertiblePreferredStockSharesIssuedUponConversion"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapStatementLineItems" xlink:to="loc_us-gaapConvertiblePreferredStockSharesIssuedUponConversion" order="7"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ProceedsFromShortTermDebt" xlink:label="loc_us-gaapProceedsFromShortTermDebt"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_LoanFromShareholder" xlink:label="loc_icnbLoanFromShareholder"/>

<link:definitionArc xlink:type="arc" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaapStatementLineItems" xlink:to="loc_us-gaapPreferredStockConvertibleConversionPriceDecrease" order="10"/>

<link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_DebtConversionOriginalDebtAmount1" xlink:label="loc_us-gaapDebtConversionOriginalDebtAmount1"/>

<link:loc xlink:type="locator" xlink:href="icnb-20230331.xsd#icnb_AggregatePrincipalAmount" xlink:label="loc_icnbAggregatePrincipalAmount"/>

</link:definitionLink>

</link:linkbase>

↑Top

Filing Submission 0001477932-23-004911 – Alternative Formats (Word / Rich Text, HTML, Plain Text, et al.)

Iconic Brands, Inc. – ‘10-Q’ for 3/31/23 – ‘EX-101.DEF’

On: Thursday, 6/29/23, at 5:21pm ET · For: 3/31/23 · Accession #: 1477932-23-4911 · File #: 0-53162

Previous ‘10-Q’: ‘10-Q’ on 12/2/22 for 9/30/22 · Latest ‘10-Q’: This Filing

Quarterly Report — Form 10-QFiling Table of Contents

‘EX-101.DEF’ — XBRL Definitions — icnb-20230331_def

This Exhibit is an XBRL File.

Quarterly Report — Form 10-Q

Filing Table of Contents