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Begor Mark W – ‘4’ for 2/28/24 re: Equifax Inc.

On:  Thursday, 2/29/24, at 4:12pm ET   ·   For:  2/28/24   ·   As:  Director and Officer   ·   Accession #:  1225208-24-3274   ·   File #:  1-06605

Previous ‘4’:  ‘4’ on 2/14/24 for 2/12/24   ·   Latest ‘4’:  This Filing

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  As Of               Filer                 Filing    For·On·As Docs:Size             Issuer                      Filing Agent

 2/29/24  Begor Mark W                      4          Dir.,Off.   1:14K  Equifax Inc.                      CT’s hCue/FA

Statement of Changes in Beneficial Ownership of Securities by an Insider   —   Form 4   —   SEA’34

Filing Table of Contents

Document/Exhibit                   Description                      Pages   Size 

 1: 4           Statement of Changes in Beneficial Ownership of     HTML     14K 
                Securities by an Insider -- doc4.xml/5.8


        

This ‘4’ Document is an XML Data File that may be rendered in various formats:

  Form 4    –   Plain Text   –  SEC Website  –  EDGAR System  –    XML Data    –  <?xml?> File
 
 
SEC Info℠ rendering:  Statement of Changes in Beneficial Ownership of Securities by an Insider
 

The SEC has not released XSLT Stylesheets needed to render this File’s XML Data as a Form.

This is our “Plain Text” rendering:
 
                                                                                                                                                                                
Ownership Document
 
Schema Version:  X0508
Document Type:  4
Period of Report:  2/28/24
Issuer:
Issuer CIK:  33185
Issuer Name:  EQUIFAX INC
Issuer Trading Symbol:  EFX
Reporting Owner:
Reporting Owner ID:
Owner CIK:  1335111
Owner Name:  Begor Mark W
Reporting Owner Address:
Owner Street 1:  1550 PEACHTREE STREET, N.W.
Owner Street 2:
Owner City:  ATLANTA
Owner State:  GA
Owner ZIP Code:  30309
Owner State Description:
Reporting Owner Relationship:
Is Director?  Yes
Is Officer?  Yes
Officer Title:  CEO
Aff 10b5 One:  1
Non-Derivative Table:
Non-Derivative Transaction:
Security Title:
Value:  Common Stock
Transaction Date:
Value:  2/28/24
Transaction Coding:
Transaction Form Type:  4
Transaction Code:  M
Equity Swap Involved?  No
Footnote ID:  F1
Transaction Amounts:
Transaction Shares:
Value:  58,300.0000
Transaction Price Per Share:
Value:  127.3700
Transaction Acquired-Disposed Code:
Value:  A
Post-Transaction Amounts:
Shares Owned Following Transaction:
Value:  167,212.0000
Footnote ID:  F2
Ownership Nature:
Direct or Indirect Ownership:
Value:  D
Non-Derivative Transaction:
Security Title:
Value:  Common Stock
Transaction Date:
Value:  2/28/24
Transaction Coding:
Transaction Form Type:  4
Transaction Code:  S
Equity Swap Involved?  No
Footnote ID:  F1
Transaction Amounts:
Transaction Shares:
Value:  990.0000
Transaction Price Per Share:
Value:  264.9673
Footnote ID:  F3
Transaction Acquired-Disposed Code:
Value:  D
Post-Transaction Amounts:
Shares Owned Following Transaction:
Value:  166,222.0000
Footnote ID:  F2
Ownership Nature:
Direct or Indirect Ownership:
Value:  D
Non-Derivative Transaction:
Security Title:
Value:  Common Stock
Transaction Date:
Value:  2/28/24
Transaction Coding:
Transaction Form Type:  4
Transaction Code:  S
Equity Swap Involved?  No
Footnote ID:  F1
Transaction Amounts:
Transaction Shares:
Value:  1,939.0000
Transaction Price Per Share:
Value:  265.9852
Footnote ID:  F4
Transaction Acquired-Disposed Code:
Value:  D
Post-Transaction Amounts:
Shares Owned Following Transaction:
Value:  164,283.0000
Footnote ID:  F2
Ownership Nature:
Direct or Indirect Ownership:
Value:  D
Non-Derivative Transaction:
Security Title:
Value:  Common Stock
Transaction Date:
Value:  2/28/24
Transaction Coding:
Transaction Form Type:  4
Transaction Code:  S
Equity Swap Involved?  No
Footnote ID:  F1
Transaction Amounts:
Transaction Shares:
Value:  2,008.0000
Transaction Price Per Share:
Value:  268.5756
Footnote ID:  F5
Transaction Acquired-Disposed Code:
Value:  D
Post-Transaction Amounts:
Shares Owned Following Transaction:
Value:  162,275.0000
Footnote ID:  F2
Ownership Nature:
Direct or Indirect Ownership:
Value:  D
Non-Derivative Transaction:
Security Title:
Value:  Common Stock
Transaction Date:
Value:  2/28/24
Transaction Coding:
Transaction Form Type:  4
Transaction Code:  S
Equity Swap Involved?  No
Footnote ID:  F1
Transaction Amounts:
Transaction Shares:
Value:  18,323.0000
Transaction Price Per Share:
Value:  266.8806
Footnote ID:  F6
Transaction Acquired-Disposed Code:
Value:  D
Post-Transaction Amounts:
Shares Owned Following Transaction:
Value:  143,952.0000
Footnote ID:  F2
Ownership Nature:
Direct or Indirect Ownership:
Value:  D
Non-Derivative Transaction:
Security Title:
Value:  Common Stock
Transaction Date:
Value:  2/28/24
Transaction Coding:
Transaction Form Type:  4
Transaction Code:  S
Equity Swap Involved?  No
Footnote ID:  F1
Transaction Amounts:
Transaction Shares:
Value:  35,040.0000
Transaction Price Per Share:
Value:  267.9446
Footnote ID:  F7
Transaction Acquired-Disposed Code:
Value:  D
Post-Transaction Amounts:
Shares Owned Following Transaction:
Value:  108,912.0000
Footnote ID:  F2
Ownership Nature:
Direct or Indirect Ownership:
Value:  D
Non-Derivative Holding:
Security Title:
Value:  Common Stock
Post-Transaction Amounts:
Shares Owned Following Transaction:
Value:  69,360.0000
Ownership Nature:
Direct or Indirect Ownership:
Value:  I
Nature of Ownership:
Value:  2-Year 2023 GRAT
Non-Derivative Holding:
Security Title:
Value:  Common Stock
Post-Transaction Amounts:
Shares Owned Following Transaction:
Value:  20,025.0000
Ownership Nature:
Direct or Indirect Ownership:
Value:  I
Nature of Ownership:
Value:  2-year Feb 2024 GRAT
Non-Derivative Holding:
Security Title:
Value:  Common Stock
Post-Transaction Amounts:
Shares Owned Following Transaction:
Value:  13,475.0000
Ownership Nature:
Direct or Indirect Ownership:
Value:  I
Nature of Ownership:
Value:  2-year May 2022 GRAT
Non-Derivative Holding:
Security Title:
Value:  Common Stock
Post-Transaction Amounts:
Shares Owned Following Transaction:
Value:  23,083.0000
Ownership Nature:
Direct or Indirect Ownership:
Value:  I
Nature of Ownership:
Value:  4-Year 2021 GRAT
Derivative Table:
Derivative Transaction:
Security Title:
Value:  Stock Option/Right to Buy
Conversion or Exercise Price:
Value:  127.3700
Transaction Date:
Value:  2/28/24
Transaction Coding:
Transaction Form Type:  4
Transaction Code:  M
Equity Swap Involved?  No
Footnote ID:  F1
Transaction Amounts:
Transaction Shares:
Value:  58,300.0000
Transaction Price Per Share:
Value:  0.0000
Transaction Acquired-Disposed Code:
Value:  D
Exercise Date:
Value:  2/22/22
Expiration Date:
Value:  2/22/25
Underlying Security:
Underlying Security Title:
Value:  Common Stock
Underlying Security Shares:
Value:  58,300.0000
Post-Transaction Amounts:
Shares Owned Following Transaction:
Value:  5,297.0000
Ownership Nature:
Direct or Indirect Ownership:
Value:  D
Footnotes:
Footnote - F1:  The sales reported in this Form 4 were effected pursuant to a rule 10b5-1 trading plan adopted by the reporting person on 11/6/23.
Footnote - F2:  Includes accrued dividend equivalent units for dividends reinvested in corresponding restricted stock units through the Company's last dividend payment date.
Footnote - F3:  The price reported in column 4 is a weighted average price. The shares were sold at prices ranging from $264.38 to $265.26, inclusive. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided.
Footnote - F4:  The price reported in column 4 is a weighted average price. The shares were sold at prices ranging from $265.385 to $266.36, inclusive. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided.
Footnote - F5:  The price reported in column 4 is a weighted average price. The shares were sold at prices ranging from $268.39 to $268.63, inclusive. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided.
Footnote - F6:  The price reported in column 4 is a weighted average price. The shares were sold at prices ranging from $266.385 to $267.35, inclusive. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided.
Footnote - F7:  The price reported in column 4 is a weighted average price. The shares were sold at prices ranging from $267.385 to $268.355, inclusive. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided.
Owner Signature:
Signature Name:  /s/Lisa Stockard as Attorney-in-Fact
Signature Date:  2/29/24


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