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Direct Selling Establishments

SIC Industry 5963   —   NAICS² Industries  454390  &  722330

SIC [1987]  →  Retail Trade  →  Miscellaneous Retail  →  Nonstore Retailers  →  Direct selling establishments

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Businesses & Products of SIC Industry 5963
  • Bakery goods, purchased: house-to-house – retail
  • Canvassers (door-to-door), headquarters for retail sale of merchandise
  • Dairy products, house-to-house – retail
  • Direct selling organizations (headquarters of door-to-door canvassers) – retail
  • House delivery of purchased milk – retail
  • House-to-house selling of coffee, soda, beer, bottled water, or other products – retail
  • Hucksters – retail
  • Ice cream wagons – retail
  • Lunch wagons, mobile – retail
  • Magazine subscription sales, except mail-order – retail
  • Magazines, house-to-house selling
  • Milk delivery and sale of purchased milk, without processing – retail
  • Newspapers, home delivery: except by newspaper printers or publishers
  • Party-plan merchandising – retail

Description of SIC Industry 5963 — Direct Selling Establishments
Establishments primarily engaged in the retail sale of merchandise by telephone; by house-to-house canvass; or from trucks or wagons or other temporary locations.  Included in this industry are individuals who sell products by these methods and who are not employees of the organization which they represent, and establishments which are retail sales offices from which employees operate to sell merchandise from door-to-door.

²  North American Industry Classification System (NAICS)

SIC [1987] Industry 5963     ⇒     NAICS [2012] Industry Codes

NAICS Code  North American Industry    SIC Codes
In ascending order
454390Other Direct Selling Establishments  ⇒  5142541154215431,  5963
722330Mobile Food Services  ⇒  5963

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