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Snyder's-Lance, Inc. – ‘425’ on 12/6/10 re: Snyder's of Hanover, Inc.

On:  Monday, 12/6/10, at 6:38pm ET   ·   As of:  12/7/10   ·   Accession #:  950123-10-111237   ·   File #:  132-02714

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  As Of                Filer                Filing    For·On·As Docs:Size              Issuer               Agent

12/07/10  Snyder’s-Lance, Inc.              425        12/06/10    1:2.8M Snyder’s of Hanover, Inc.         RR Donnelley/FA

Business-Combination Transaction Communication   —   Rule 425
Filing Table of Contents

Document/Exhibit                   Description                      Pages   Size 

 1: 425         Business-Combination Transaction Communication      HTML     64K 


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  e425  

Filed by Lance, Inc. pursuant to
Rule 425 under the Securities Act of 1933 and
deemed filed pursuant to Rule 14a-6 under
the Securities Exchange Act of 1934
Subject Company:
Snyder’s of Hanover, Inc.
Commission File No.: 132-02714
Cautionary Note Regarding Forward-Looking Statements
This document may include statements about future economic performance, finances, expectations, plans and prospects of Lance and Snyder’s, both individually and on a consolidated basis, that constitute forward-looking statements for purposes of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements are based on Lance’s or Snyder’s current plans, estimates and expectations. Some forward-looking statements may be identified by use of terms such as “believe,” “anticipate,” “intend,” “expect,” “project,” “plan,” “may,” “should,” “could,” “will,” “estimate,” “predict,” “potential,” “continue,” and similar words, terms or statements of a future or forward-looking nature. Such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those expressed in or suggested by such statements.
Risks and uncertainties relating to the proposed merger include the risks that: (1) the parties will not obtain the requisite shareholder approvals for the transaction; (2) the anticipated benefits of the transaction will not be realized; (3) the parties may not be able to retain key personnel; (4) the conditions to the closing of the proposed merger may not be satisfied or waived; and (5) the outcome of any legal proceedings to the extent initiated against Lance or Snyder’s or its respective directors and officers following the announcement of the proposed merger is uncertain. These risks, as well as other risks of the combined company and its subsidiaries may be different from what the companies expect and each party’s management may respond differently to any of the aforementioned factors. These risks, as well as other risks associated with the merger, are more fully discussed in the joint proxy statement/prospectus included in the Registration Statement on Form S-4 filed by Lance with the Securities and Exchange Commission (“SEC”). Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date on which they are made.
For further information regarding cautionary statements and factors affecting future results, please refer to the most recent Annual Report on Form 10-K, Quarterly Reports on Form 10-Q filed subsequent to the Annual Report and other documents filed by Lance with the SEC. Except as may be required by law, neither Lance nor Snyder’s undertakes any obligation to update or revise publicly any forward-looking statement whether as a result of new information, future developments or otherwise.
Important Information for Investors and Stockholders
This document relates to a proposed merger between Lance and Snyder’s. Lance filed with the Securities and Exchange Commission (“SEC”), and the SEC declared effective on October 29, 2010, a registration statement on Form S-4 that includes a joint proxy statement of Lance and Snyder’s and also constitutes a prospectus of Lance. Lance and Snyder’s began mailing the joint proxy statement/prospectus to shareholders on November 1, 2010. INVESTORS AND SECURITY HOLDERS ARE URGED TO READ THE DEFINITIVE JOINT PROXY STATEMENT/PROSPECTUS AND ALL OTHER RELEVANT DOCUMENTS FILED WITH THE SEC OR SENT TO STOCKHOLDERS, CAREFULLY AS THEY CONTAIN IMPORTANT INFORMATION ABOUT THE PROPOSED MERGER. All documents, when filed, will be available free of charge at the SEC’s website (www.sec.gov) or, in the case of Lance, by directing a request to Lance through Dee Noon, assistant to the CFO at 704-556-5727 and, in the case of Snyder’s, by directing a request to John Bartman, Vice President at 717-632-4477.
Participants in the Solicitation
Snyder’s, Lance and their respective directors and executive officers may be deemed under the rules of the SEC to be participants in the solicitation of proxies from the stockholders of Lance. A list of the names of those directors and executive officers and descriptions of their interests in Lance and Snyder’s and the proposed transaction are contained in the amended joint proxy statement/prospectus filed by Lance with the SEC on October 29, 2010.

 



 

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VALUE & OPPORTUNITIES An Update on the Process of the Lance / Snyder’s Merger $AVIDV6___3INGER N s E Iam excited to share with you the an-be mailed to Lance and Snyder’s stockholders nouncement below regarding the lat-commencing on November 1, 2010. 3e Se-Q3 2010 RESULTS: est update in the review process of curities and Exchange Commission declared our previously announced proposed e3ective on October 29, 2010, a registration T merger of equals. 3e merger is ex-statement on Form S-4 that includes the joint his morning we released our results for pected to be completed in the fourth quarter p roxy statement of Lance and Snyder’s and the third quarter 2010. I’d like to share of this year and is still subject to shareholder also constitutes a prospectus of Lance.the highlights of the release along with approval by Lance and Snyder’s stockholders Lance stockholders who owned Lance my perspective on a few key messages. and the satisfaction of other customary clos-common stock at the close of business on We reported sales of nearly $240 million, rep-ing conditions.October, 15, 201 0, can vote and attend the resenting growth of about 1 percent. When we ex-I hope you share my enthusiasm about Lance special meeting, which will be held on clude items related to the proposed merger with the potential strength and scale of the com-December 2, 2010, at 9:30 a.m., local time, at Snyder’s of Hanover, our earnings were reason-bined companies, the value that the merger SpringHill Suites Charlotte Ballantyne, 12325 ably strong. will bring to our consumers, customers and Johnston R oad, Charlotte, North Carolina As I have consistently said, profitable growth shareholders and the opportunities the merg-28277. Snyder’s shareholders who owned Sny-is the most important indicator of success against er will o3er you, our employees.der’s Class A common stock at the close of our key objectives of being a Great Stock, Great 3roughout the remainder of the regula-business on October 15, 2010, can vote and at-Partner and Great Place to Work. Profitable tory and shareholder review process, we will tend the Snyder’s special meeting, which will growth increases our importance with custom-provide open communications regularly as be held on December 3, 2010, at 9:00 a.m., lo-ers, it drives our stock price to deliver the returns updates are available. Please keep in mind cal time, at Snyder’s Corporate Headquarters, our shareholders expect and it ensures we are a that until we receive final regulatory and 1250 York St., Hanover, Pennsylvania 17331.healthy and growing organization for our employ-shareholder approval, nothing will change. “We look forward to completing this ees. Until that time, we will continue to conduct merger and beginning the process of bringing We are operating in a tough economic envi-business as usual and stay focused on satisfy-these two great companies together,” com-ronment, which has made it especially hard to ing America’s snacking appetite. mented David V. Singer, President and Chief deliver the growth we’d like to see. Longer term, As always, if you have questions regard-Executive O3cer of Lance, Inc. “3is merger we need to grow faster than we did this quarter. ing the proposed merger, I encourage you to will create a stronger, more dynamic snack 3at said, I am pleased with the fact that we were speak to your supervisor. In addition, we en-food company that will deliver real value to able to improve our profit margins and deliver courage you to visit http://my.lance.com for our consumers, customers and shareholders,” some gr owth in this tough economy. I would like more information and a new set of Frequently said Carl E. Lee, Jr., President and Chief Ex-to thank each of you for your hard work and con-ecutive O3cer of Snyder’s of Hanover, Inc. tinued focus on the business which enabled us to Asked Questions specifically reg arding this deliver solid earnings to our shareholders. announcement, which will be posted for your “We look forward to the opportunity of lever-I’d like to share my thoughts on what you can review today.aging the strength and scope of the combined expect to see as we move into the fourth quar-I appreciate your hard work and commit-companies and are excited at the prospects of ter of this year. Many of our key costs are going ment, and I look forward to completing this working and winning together ..” up, including flour and vegetable oil. Because the merger and beginning the process of bringing Stockholders of both companies are en-economy remains weak, we will likely be required these two great companies together with your couraged to read the proxy materials in their to continue promotional spending to entice our support. entirety as they provide, among other things, 3anks for all you do,consumers to purchase our products. We will be a discussion of the reasons behind the recom-Dave taking actions to o3set these costs and make our mendation of each company’s board of di-promotions less costly. 3ese actions will include rectors that shareholders vote “FOR” the ap-Lance and Snyder’skeeping a sharp focus on expenses and price in-provals necessary to complete the proposed Announce Specialcreases, especially in our private brands area. combination. Stockholders Meetings forMost importantly, we must all continue to do our On July 22, 2010, Lance and Snyder’s an-Proposed Combinationjobs to the best of our ability and work together as nounced they had signed a definitive agree-a team to accomplish our objectives. Charlotte, North Carolina and Hanover, Penn-ment to combine in a stock-for-stock merger I am proud of the solid results we reported in sylvania, November 1, 2010- Lance, Inc. (NAS-of equals that will create a combined company the third quarter, and I appreciate the hard work DAQ: LNCE)(“Lance”) and Snyder’s of Ha-to be called Snyder’s-Lance, Inc. (“Snyder’s-and commitment that each of you has demon-nover, Inc. (“Snyder’s”) today announced that Lance”). In addition to leading iconic brands strated to drive these results. both companies will hold special stockholders such as Lance®, Snyder’s of Hanover®, Cape I look forward to a working together as we meetings to vote on the combination of their Cod® and Grande®, Snyder’s-Lance will have a strive to conclude 2010 with even stron ger results businesses to form a stronger, more dynamic national distribution footprint including one in the fourth quarter. snack food company. 3e joint proxy state-of the largest Direct Store Delivery (“DSD”) 3anks for all you do, ment of both Lance and Snyder’s is expected to networks in the United States. Dave 2Customer Development6 Distributor Team9 Southwest Region 3Live the Lance Values7 Southern Region10 People on the Move 4Marketing8 Eastern Region11 Fleet / Operations /Safety 5Private Brands12 Who Do I Call?

 



 

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...On The Go! Building Great Brands With Great People Providing Great Service Q3 2010www.lance.com Volume 7, Issue 3 The Pendulum Swings at Walmart- Again T Making ChangesCompliance / Modulars wo years ago, Walmart announced its new initiative: Project While Mr. Simon believes that Walmart did cut back too far from Impact. 3eir goal was to make the stores more shopper-an assortment standpoint, he did say that going forward “our customers friendly by reducing clutter and eliminating “me too” brands will decide what we carry based on what they buy.” 3is means that the and items. 3is move essentially made Walmart look and buyers will be keeping a watchful eye on each item to make sure that it is shop more like a Target store. turning. While there were elements of this program that worked (inventory Now more than ever, it is imperative that we continue to focus on control, improved shopping experience), there were some that did not making certain that all of the items on the Walmart modular remain in (decrease in revenue, customer complaints due to assortment).stock. 3e way that we gain or lose space at Walmart is through modular Mike Duke, Walmart Inc CEO saw a need for change after review-compliance. 3e more movement we have, the more space we get. It is ing the last 5 quarters of shrinking sales, “we think we adjusted too impossible to grow our space if the product isn’t on the shelf or display. much, and now we’re going back.” Mr. Duke promoted Bill Simon to CEO of Walmart USA. Simon’s job is to rewind the company’s current Lance “Call to Action” direction and to steer it back a coupl e of years ago to higher revenues. Walmart’s new direction is beneficial to our business in so many ways: What does this mean for Lance?we are DSD, we have strong market share on great impulse items, and we have outstanding regional brands. All of these points allow us to bet-More locations to sell Lance sandwich crackers, Archway cookies, ter partner with Walmart, especially at the local area, beat the competi-Cape Cod chips, Tom’s chips, and Stella D’oro! Action Alley is back in tion, and help Walmart customers and Lance con sumers to “save money full swing and we are even seeing 1/2 pallet displays making their way and live better.” to the front of the store. It also means more store autonomy — we are hearing up to 30% — and with a greater number of display locations 3ere has never been a better time for Lance to capitalize on the op-comes a greater span of control for store, market, or region manage-portunity that comes with doing business with Walmart. 3e proverbial ment.Walmart pendulum has swung in a new direction, a direction that plays to our benefit. Now, all we have to do is ask. Ask for displays from your More Changes on the Horizonstore manager, your market manager, and your regional manager. Another initiative that is coming down from Bill Simon’s o3ce is Additionally, your Walmart team has created a 2011 item focus calen-to limit Rollbacks and focus on a more EDLP strategy. He stated, “we dar that you will be hearing about in your upcoming team meetings. Je3 [have gone] back and executed a more familiar Walmart Everyday Low Hendrix, Greg Sapp, Lisa Wiedner, Andy Tillman, and Terry Bright are Price strategy, and in our business, added back, as you all started to see, constantly looking for ways to provide you with the support that you some Action Alleys, and our tra3c improved in the last month of the deserve when dealing with Walmart. uarter.”In that e3ort, we have How does this affect Lance?created a list of spe-cific items to focus on Our current Rollback could change to EDLP, SEM (Save Even — during specific time More), or “Unbeatable” at any time. 3is will be decided by the buyer frames. 3is will keep and has not happened as of this writing. In any case, the retail on sand-us all pulling the rope wich crackers will remain the same ($2.28) until further notice. You will in the same d irection see less Rollbacks and more EDLP’s, SEM’s, and “Unbeatable” monikers and minimize confu-in the stores as the days and weeks pass. sion caused by trying to 3is is great news for Lance because all of our items are on EDLP. focus on too many things We now have more items to focus on and place on o3-shelf displays at once. Look for more throughout the store. In the past, it was di3cult to get display support information from your from the stores without a Rollback. Now our entire portfolio is eligible zone team in the coming for display. All we have to do is “ASK”!weeks....

 



 

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...On The Building Great Brands With Great People Providing Great Service Q3 2010www.lance.com Volume 7, Issue 3 I3 Memo3ia3 James Allan (Al) Brown passed away September 10, 2010. He began his career with Lance 24 years ago on a route in Florence, SC., but was known best for the 17 years he managed the Raleigh, NC area sales team. For the last five years Al served in several positions that included; Area Training Manager, Field Trainer, Route Development Manager, and Senior Business Process Specialist. uAl was well grounded and never lost sight of where he came from.3His experience in the DSD business started early in life, as his Dad was an independent distributor, who was a3ectionately referred to as “3e Candy Man” in rural area of Johnsonville, SC. Al represented, common sense, excellent customer service, impeccable work ethic and respect for others.3I learned a lot from Al Brown and he will be sorely missed. -Mark Smith uI was fortunate enough to work with Al and will always remember him as someone with the passion to lead, improve and engage others through his enthusiasm and energy in personal and business goals — a true Servant Leader. He provided insight that was priceless to anyone he engaged with. We learned a great deal from him and can now pass on his legacy of commitment and humility. -Deb Smith uAl was very professional in how he conducted his business and took the time to develop his team so each one would be successful. He was a leader among his peers and everyone looked to him for advice. 3e attribute I liked most about was the fact that he was very humble about his success and always gave credit to his team. Training others, on a route, or as a new Area Sales Manager was Al’s passion and we will miss his dedication to Lance and to his students. -Danny Collins uAl was such an encouragement to everyone he came in contact with. Whether it was running a route or finishing a project, he was a man of integrity who always made sure things were “DONE” right! Al was dedicated, committed and embraced each task with great detail. He loved many things in life but two things he was most passionate about was his family and his job. All of us who knew him would agree that our lives were all touched and impacted in a positive way! -Paul Critchett Al will be truly missed by his wife Donna, daughter Stephanie, and all of his Lance Family that will miss his smiling face and positive attitude. For nearly 100 years Lance Inc. has been delivering superior quality snack foods to our customers. The same excellence, quality and commitment to detail that goes into Lance products is exemplified in the selections we present in our new Lance PowerGear! collection. Our PowerGear! collection showcases the best in superior sportswear and business accessories for your personal, professional and promotional use. Visit the “Great Partner” section of http://my.lance.com to view the Lance PowerGear! Web site, a place created just for us — Lance employees who want to share and wear our company name with pride! http://my.lance.com/great-partner/details/powergear/ Ordering is easy, simply click on an item of interest and follow the convenient online instructions! You’ve Got the Power... and now you can show it!

 



 

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...On The Go! Building Great Brands With Great People Providing Great Service Q3 2010www.lance.com Volume 7, Issue 3 Exciting News for the C-Store Channel During the National Sales Meeting in August, a cross-functional team shared our exciting plan to drive focus and growth in C-stores. Welcome to Extreme Makeover C-Store Edition! 3e plan addresses 4 key areas: QSPEVDUT T 3e plan incorporates a Gold Standard for setting the C-Store as well as assortment priorities for the top 103 SKUs to ensure consistency across the channel. We ask for your help with executing our assortment plans in-store and look forward to sharing more details in the upcoming Half-Time Meetings in the 4th quarter! Gold Standard Gondola: Gold Standard &%-

 



 

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Building Great Brands With Great People Providing Great Service June 2009www.lancesnacks.comVolume 4, Premium Cookies — Brent & Sam’s As retailers work to di3erentiate themselves and drive consumers into their stores, they want unique o3erings in their own brand line. Premium private label products do not focus on price; instead they focus on distinctiveness and quality. Mainstream — Delicious Mainstream products must match the national brand in product quality, formulation and packaging. Products in this category are generally sold at about 30% less than the national brand. Value — Vista Value private label items are generally driven by price point and don’t have a branded comparison. 3ese typically are represented by the “generic” products that used to make up the entire category. 3ey are low price and often lower quality than a national brand item. What goes better with Lance Private Brand Cookies than a tall glass of cold milk? Tim Kramer meets the Land-O-Lakes Cow at the Affiliated Food Show, September 10th, at the Quest Center in Omaha, Nebraska.

 



 

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The Building Great Brands With Great People Providing Great Service Q3 2010www.lance.com Volume 7, Issue 3 SAN ANTONIO SNACKS: A PREMIER DISTRIBUTORSHIP We would like to introduce you to our distributors, Allan and Debbie Pundt, located in San Antonio, Texas. 3ey are the proud owners of San Antonio Snacks, one of our premier Distributorships. 3ey joined the Lance Team in October 2005 when Lance purchased the assets of Tom’s. Allan will celebrate his 45th year with us this year. He started in November 1965 as a truck loader for the Tom’s Distributor in San An- tonio, progressed through the ranks and is now the owner of the company. 3ey have a great warehouse facility, give good service to their customers, and take pride in their many accomplishments. Allan and Debbie have been married 41 years. 3ey have two children, Brian and Ste-phen, and four Grandchildren. 3ey also have two brothers and a brother in-law who works at the company along with 40 other employees. 3is is truly a family business! San Antonio Snacks covers about 18 counties in their area of responsibility, which includes San Antonio, Fredericksburg, Kennedy, and Pearsall, in South Texas. 3is distributorship services all classes of Trade including Vending, Food Service and all Retail Channels. We want to thank the San Antonio Sales Team for what they contribute to the Organization. 3is is truly a positive, can do team open to new ideas and suggestions. If you are in San Antonio, stop by and see Allan, Debbie and the gang. 3ey will be more than glad to share some South Texas hospitality. -Jerry Killough, V.P. Independent Sales/Export BIG WIN FOR CAPE COD CHIPS AT WISCONSIN WALMART Sales of Cape Cod at Walmart got a surprising boost this summer when the brand was promoted through a direct mail program with Miller Lite. “Cape Cod and Miller have previously partnered on events at local grocery chains in the Wisconsin Market with great success. So when MillerCoors approached me with an idea to tie in with a Walmart event, I was very interested,” said Cari Hogan. 3e event was a direct-mail piece that targeted 115,000 Wis-consin households. 3is was a new marketing venture for MillerCoors, who funded the entire program cost of $45,000. “Equipped with a Roll-back and no Modular space for Cape Cod, we set our sights on securing dominant displays from June 15-July 5. We increased distribution 267% and saw a net YOY sales gain of 92%” -Cari Hogan, Midwest Region Business Manager TARGET SUCCESS STORY It all began with an email on Wednesday, July 22, 2010 from Paul Wells, Director of Sales Mass/Club, to RBM Bob Livingston requesting that a Target in Brooklyn, New York be set up with Stella Doro by Friday, July 24 for a corporate visit the next Tuesday. Paul was trying to move Target from direct to DSD Distributor Bob contacted Mike Routolo, Sales Manager for Cottage Distributing. Mike and his team were able to get an end cap display at store level to try the product as a test. 3e corporate visi t went well and the Field Merchant was impressed with the timely response and service the store was given by Cottage. He gave Paul his blessing to try and sell into 25 stores in the metro region Within 2 weeks, 19 of the 25 stores contacted by Bob and Cottage had agreed to give Stella a try. 3e result was fantastic with stores show- to $1,500 dollars a week. 3e current weekly register volume is $9,909 dollars. One of the Cottage Distributors, Louie Negro, who services the College point location, was named vendor of the week. Louie serves the store 7 days a week and packs out twice on the weekend. His store currently is averaging $2,167 register sales weekly with three di3erent selling locations with the store. Due to the success of the Target Metro, the program has been expanded to 41 stores. nNORTHEAST DISTRIBUTOR TEAM HAS WALMART AND TARGET SUCCESS Our 1Lance Northeast Distributor team is having another successful year at both Walma rt and Target. 3ese chains have seen significant to leveraging the strength of our brands together, securing multiple displays per store and driving new business. Walmart: We’ve capitalized on the Rollback promotions locked-in by Greg Sapp and Lisa Wiedner. Our Northeast team has been one of the leaders at Lance during the SWC Rollback (119% to goal), Cape Cod Rollback (107% to goal) and our first Stella D’oro Rollback (currently 138% to goal and growing). We’re also anticipating very strong performance in Archway cookies, our 4th brand, during our Holiday event. 3is success has helped us increase the recognition and strength of each brand, and whether on Rollback or not, it has allowed us to sell-in multiple brand displays during our sales calls. Currently our overall sales have grown over 30% YTD, and we’re on-track to deliver over $6.5 Million in sales for 2010. Target: Our Northeast Distributor team has expanded our multiple display approach into Target as well. Paul Wells, Customer Development Manager, has expanded the presence of our Cape Cod brand, maintained authorization of both Lance SWC and Archway, and converted delivery of our Stella D’oro brand from warehouse to Distributor/DSD. 3is has allowed us to build our store relationships, sell-in multiple displays during each sales call, increase our Distributor drop size per store, and give us greater cont rol of our brands. With more Target stores expanding to their “P-Fresh” format of expanded grocery in the Northeast, this success will help us continue to support our goal of being Target’s preferred supplier. -Mark Sabina, Northeast Region Sales Manager

 



 

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On The nBACK TO SCHOOL AT DeCAmerchandising excellence, which resulted in outstanding customer Fort Bragg South Post BTS display, 5 pallets of HP, Two rolling satisfaction. It’s through e3orts like this that you can be assured racks and two Cape Cod Light Houses (not pictured). Special thanks that Bill will get more quality displays in the lobby for future events. to Tommy Hall-ASL, Jason White-ASL, Tom Kutchens-MS and 3anks for the AWESOME job Bill!!!! Keith Wrench-RSR. Great Team E3ort!-3anks, Tim Dawkins nSUCCESSFUL BACK TO SCHOOL EVENT 3e Atlanta Zone had a very successful Back to School event at DeCA in Fort Gordon. 3rough the great selling e3orts of RSM Bud Dowling, this order resulted in $16,000 of merchandise displayed on the floor! 3is would not have been possible without a team e3ort. RSR Bruce Peterson’s great service helped pave the road for FOUR ON THE FLOOR....and much more! 3anks to the following 1Lance members for making this a successful event: ASL-Jamie Manor, MS-Tom Cor-bett, Training Manager-Travis Hatcher, and Traine r-Freddy 3omas. nCOLUMBIA ZONE C-STORE RECOVERY IN FULL SWING C-Store recovery is healthy and in full swing in the Columbia Zone. 3e day after hearing the “C-Store Makeover” game plan elements, Region RAM Chuck Neil and ASL Philip Akeson reset this Pitt Stop store in Columbia, SC. 3e in-store execution is as follows: FEM with Fry racks, 4x5 in-line section, secondary full revenue rack, and meat rack. 3ey also ensured quality POS was executed throughout n “JUST ASK AT HARVEY’S!” the store! 3is Four on the Floor...and much more delivery resulted in North Florida Zone RSR Jerry Rackley of Valdosta, Ga., knows the a $1,300 order! Great job and a terrific example of modeling execution meaning of “Just Ask at Harvey’s!” Jerry excellence on day one! is known by the local management team as the “VP of Team Building,” due to his can do attitude, in-store presence, creative displays, and his great relationships with store managers. He continues to up sell incremental displays in his Harvey’s store, due to his consistently great service. Jerry exemplifies excellent in-store execution within all his accounts, and works closely with his ASL, Jimmy Waits. PUBLIX HOMEPACK BACK TO SCHOOL PROMOTION ASL David McLaughlin stands in front of a Homepack display that was sold into Publix store #893 in Melbourne Florida.33e display of 120 cases was sold and delivered by RSR Paul Greene for the Publix Homepack back to school promotion.3 Paul sold and delivered the EXCELLENT SERVICE TOproduct before he left for his vacation and David, along with Steve nLane, stepped forward and built this great display for Paul and Pub-LEXINGTON, SC, PUBLIX STORElix.3 3is is teamwork at its best in South Florida.3 Great job Paul for RSR Bill Rickard selling and delivering the cases!3 3anks to David and Steve for getting in Lexington, SC, sold the pounds on the floor! $8,672 in total product in his Publix store #512 in week 32. His total sales for week 32 were $37,504. Due to Bill’s excellent customer service and relationships with store personnel, he was able to land this massive display in the front lobby. He serviced the store daily during week 32 to ensure 7

 



 

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Q3 2010www.lance.com Volume 7, Issue 3 nRECORD BACK TO SCHOOL WEEK the assistance of Chris Endl-MS) set the display on Wednesday which was FOR ZONE 105 — RICHMOND!his day o3 and serviced this account twice a day thru the three-day event. Todd received high marks from the Week 32 was a great week for the Richmond Zone, all of the areas General Manager for his e3orts and this will in our zone experienced record growth!! have a positive e3ect on future promotions. Here are the final totals 3anks Chris for your support at this event 547 Joe Brown$197,67846.5% and thanks to both Todd and the ASL Jim 709 Gary Wyant$145,13340.8% Brown who worked the sale on Saturday. 556 Al Byrum$145,13629.8% 3is was a GREAT TEAM e3ort 533 Tommy Law $154,56728.8% -Columbus Zone 892 Tony Pitsenbarger$139,61524.4% 543 Andrew O’Leary$140,34323.6%AWESOME JOB BY 564 Burney Marchant$153,31821.8%n 557 Mike Martin$166,01118.9%THE CLEVELAND/ 568 Eddie Vincent$152,95417.6%AKRON TEAM! 3e zone itself experienced sales of $1,394,755 and growth of 27.8%!Josh Myers on route 1232 is having It was all hands on deck and we would like to recognize for their success in Walmart! Great job Josh, help Joe Kanipe and Steve Gregory from the account team getting some ASL Paul Gerhold, and Brent Meeke nice 100 case displays and school bus displays built in our Food Lions.RSM in helping achieve additional volume! Keep selling and ASKING for displays and space.... It is a never ending cycle of success! Awesome Job by the Cleveland/Akron Team! -Columbus Zone nIMPRESSIVE NUMBERS FOR CHARLOTTE TEAM Congratulations to Harold Tedder and his RSR’s for the great e3ort during the June C-Store New Item launch. Harold and his team were at an amazing 100% on all six nSCHOOL BUS STRETCH LIMOitems tracked. His team led the company on Fort Belvoir Commissary Washington DC Area 707.this initiative. He was also over 99% on the Imagine going to class in a school bus stretch limo. 3at is how item launch earlier in the year. they do it in DC. Pic-3e Charlotte Zone Sta3 would like to say “THANK YOU” to tured are two school everyone who was involved in helping us achieve another record buses that need to be li-week of $2,390,522 for the Back to School event. Some of th ose incensed in two di3erent volved included the Region Sta3, Tammy Sprayberry, Janella Murphy, states they are so BIG!Shipping, Trucking, Production, Jason Craft, Steve Gregory, CBM’s, Great Job John RAM’s, ASL’s, RSR’s, Mkt. Specialists, SA’s and to everyone else who Haynes, Jim Burgess came out, built displays and pulled product daily. All of your e3orts and the DC Selling did not go unnoticed. We look forward to another great week next Machine!year! nSUCCESSFUL TREK INTOn LUCKY WINNER OF DELL LAPTOP JUNGLE JIM’SOceana Commissary DeCA in Virginia Beach, VA partnered with us this year to drive $26,600 sales in our August Back To School Event. Fred Yost on route 1270 3e event drove 19.4% Growth over the prior year. Lance supported doesn’t have many C-stores to the program with a contest to win a Dell Laptop for a lucky patron of sell the new $1.50 line to. 3at the commissary. didn’t stop Fred from generating 12-year old Andrew Sekarak was the lucky winner! Andrew had sales o3 of the new lin e. Fred sold recently relocated to the area with his family when his military father an end cap into Jungle Jim’s. 3e was transferred to the Virginia Beach area from Spain. What a great end cap just happens to be next to welcome to Virginia Beach Frito’s gondola space. and Oceana Commissary. After setting the display, Fred sold an Archway tray promotion, Andrew was so excited and which he will be setting Wednesday. 3anks Fred for putting a focus happy to win, he promised on new items, selling promotions, and taking space!!!!! to eat Lance Crackers every -Columbus Zone time he boots up the lap-top! Pictured are RSM Steve nGREAT TEAM EFFORT FORGregory, Andrew, and ASL WRIGHT P ATTERSON CASE LOT SALEJoe Brown. 3anks for all Todd Boetticher on Route 4112 sold in over $5,000 in Homepack, Cape the hard work by Joe & RSR Cod, Tom’s Potato Chips, Archway and Lance Popcorn for Wright Patter-Kevin Floyd in obtaining son’s case lot sale. In three days we sold over $4,000 in product. Todd (with these results! 8

 



 

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On The Q3 2010www.lance.com Volume 7, Issue 3 nBACK TO SCHOOL AT DECA!Leader and comes to Lance with a great deal of DSD Sales and Ac-RSR Travis Honeycutt, count experience. Wes Gilliard (right) is our new Zone Sales Analyst route 4753, and ASL-Mike and was promoted from the ASL position in the New Orleans Zone. Pinegar in Area 702 have Welcome Bill & Wes to the Texas Zone!- Texas Zone 112 been doing their homework when it comes to Back to n 3 ON THE FLOOR, School displays at DECA in WORKING ON 4! Little Rock!Enrique Maldonable, Route 3397 Check this out: Lance in area 686, was able to score a great Crackers — 400 Cases — 4 Back To School display with THREE Pallets + Archway Bags — 32 ON THE FLOOR at a Food Town Cases — 1 Pallet + Toms Fries store in South Texas. One more to go - 80 Cases — 2 Pallets = 7 Pallets total! Now, that’s an A+ e3ort!for Four on the Floor! - Midwest Zone 111- Texas Zone 112 nCAPE COD LIGHT-n HARD AT WORK ON 4 HOUSE ATON THE FLOOR SCHNUCK’SASL-Sol Hartz and his Team in Area 754 Nice job by RSR-Paul Mazanec have been hard at work trying to achieve (Rt. 3249) and ASL-Ron Toben (Area Four on the Floor in their Walmart stores. 655) in placing a Cape Cod Light-Walmart stores #205 and #305 were set by house in Schnuck’s #209 in St. Louis.RSR-Tonya Flowers on Route 3771; and Notice the three Cape Cod new items Walmart store #1069 was set by RSR-Randy on the top shelf and $5.99 Bass Pro Richardson, Route 4894. In each of these on the side. 3is is how all our Lighthouses should be merchandised. stores all we need is a Cape Cod display to — Midwest Zone 111complete the Four on the Floor SLAM! -New Orleans Zone 118 nSOLID PLANNING & GREAT RAPPORT PAY OFF BIG!n NAILING Zone 111 would like to take this opportunity to show some great ROLLBACK pictures from Tinker Air Force Base in Oklahoma City and the Little AT Rock Commissary in WALMART! Little Rock, AR. ASL-WOW!!!!! Now, this is Jim Parnell (Area 668) a cart rail! THIS is what we and Mike Pinegar (Area are looking for!!!!!! Great 702) showed us what job Area 843 ASL-Mike solid planning and Kerber and RSR-Allen great rapport with their Smith, Route 3055, on nail-customers is all about ing roll back opportunities in Waynesville NC. -Kingsport Zone 121 in these accounts. At Tinker AFB this display is 800cs of HP equaling $24K on display. At Little Rock we have a total of $15K on the floor. Great job by the en-n FOCUSING IN tire Midwest team executing Back to School in DECA!ON WALMART - Midwest Zone 1113e Kingsport Zone has focused much of their energy nALL HANDS ON DECK!recently on making things To drive the recent Walmart $1 Pop-happen at their Walmart corn promotion, Zone 112 had all hands stores. From the look of on deck selling and setting displays.things, they have many suc-While the Account Team, ZSL, ASLs cess stories to share! and RSRs were selling like crazy, they -Kingsport Zone 121 got help setting those displays at Neighborhood stores and Supercenters by REDSTONE GOES BACK TO SCHOOL Tom Franklin, ROM, and Jane Brewster, n Redstone Arsenal in Hunts-Region Admin. 3is is truly All Hands ville, AL (Area 631) went Back on Deck for 1Lance and the TEAM! to School in style with a $10,712 - Texas Zone 112 MEGA display. 3is was a great example of team work at its best nNEW ARRIVALS IN with combined e3orts by RSR THE TEXAS ZONE!Randy Barrett, SA-Glen Gil-We are excited to announce our breath, ASL-Robert Emberton two new arrivals in the Texas Zone 112. and RAM-Georganna Cooper. Bill Iggins (left) is our new Zone Sales -Kingsport Zone 121 9

 



 

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On The Go! Q3 2010www.lance.com Volume 7, Issue 3 Shawn Heitz — New Director of Corporate Strategy & Analytics Scott Spencer — Promoted to Director of Engineering & Technology — Supply Chain Faith Atwood — Promoted to Senior Brand Manager — Private Brands Andrew O’Leary — Promoted to Area Sales Leader — Richmond Zone Wes Gilliard — New role as Zone Sales Analyst — Texas Zone Doug Spearman — New role as Regional Logistics Manager — Greenville, Texas John Bradshaw — New role as Plant Manager — Perry chip plant Bill Iggins — New Zone Sales Leade r — Texas Zone John Swett — New Warehouse Manager — DSD Charlotte Satyaki Lodh — New Director of Strategic Initiatives J.D. Bacon — New Zone Sales Leader — Atlanta Zone Angela Matherly — New Senior Director — Risk Management Randy Chapman — New Vice President of Business Analytics Congratulations to our Quarter 2, 2010, MVP Winners!!! 3OUTHERNN2EGION Columbus Zone — Dave Nowak, ASL MVP Mike Hupp, MS MVP South Florida Zone — Earl Oakley, ASL MVP Greg Moses, MS Chris Endl MVP Joe Partridge RSR MVP’s — Barb Barlock, Tom Ogg, Herschell White, Rick RSR MVP’s — 3omas Cramer, Hector Torres, Mark Holloway, Greg Seebaugh, Jack Willis, W. Mike Word, Mark Craft, Bill Behymer Brown, Scott Symons, Mitch Gladstone, Paul D Angelo, Tom Bender, Greg Ste3ensCharlotte Zone — Wesley Heine, ASL MVP Stacey Rivera, MS MVP Jesse Allred Atlant a Zone — J.D. Bacon, ASL MVP Kevin Clark, SA MVP Roy RSR MVP’s — Leon Helms, Mark Ellington, Sandy Edwards, Derrick Land Strawn, Slyvester Hinton, Kurt Hartman, RSR MVP’s — Barry Horton, Tom Bloom, Cecil Johnson, Ralph Dozier, Chris Ward, Michael South, Anne Williams, Brian Rogers, David McAuley, Rob Simmons, Jerry Wentworth, Greg Ashe, Brannon Bollinger, Jason William Carpenter Lockhart, John Hanks Columbia Zone — Mark Smith, ASL MVP Jay Phillips, MS MVP Tom Kuchen, 3OUTHWESTH2EGION RSR MVP’s — Chris Pierce, Daniel Pittman, Ken Williamson, Mike Nichols, Roger Worsham, Joe Lyons, Tim Johnson, Scott Raisley, Tony Midwest Zone — Blake Smith, ASL MVP Jim Parnell, MS MVP Hansen, Lee BaysTom Creed RSR MVP’s — Dan Saylor, Amanda Van Tyle, Tommy Spillan, Je3 North Florida Zone — Carlton Golden, ASL MVP John Fontaine, Gibson, Bill Greer, Mardie Boyd, Robert Gilbert, Dean Nystrom, MS MVP Phillip Seabolt RSR MVP’s — Eddie Dickey, Louis Swanager, Mathieu England, Johnny 4EXAS — Open, ASL MVP James McNatt, MS MVP Janice:ONE G iddens, Mark Wallace , Wayne Sellers, Chris Eddinger, PaulKrumnow Hollingsworth, David DishawRSR MVP’s — Dan Dunn, Randy Sexton, Mark Roach, Samantha 3iry, Arty Kimmel, Shermain Douglas %ASTERNN2EGIONRaul Montez, Robert 3orpe, Glen Dolezal, Lunda Sugg 2ICHMOND — Bob Cla3y, ASL MVP Al Byrum, SA MVP :ONE.EWE/RLEANSR:ONE — David Wilson, ASL MVP Solomon Hartz, SA Donald AlligoodMVP Chad Blair RSR MVP’s — Doug Gravely, Jason Hanley, Bruce Hegedus, Donna RSR MVP’s — Jim Wi lburn, Steven Czahara, John Woods, Joey La Mclawhorn, Jarrod Austin, Jimmy Felts, Clark Joyner, Eric Haislip, Pointe, Don Morgan, Robert Creech, James Wren, Ryan Howell, Tommy Lipscomb, Robert Reynolds 3omas McKinney, James Howell -ID !TLANTIC — Jack Wilson, ASL MVP Art Hopman, SA:ONEKingsport Zone — Johnny Stokes, ASL MVP Rick Gri3th, MS MVP Bruce GarriockMVP Michael L. Chappell RSR MVP’s — Shawn Chelton, James Pancurak, Don Marshall, John RSR MVP’s — Je3 L. Sumney, Aleksandrs Chunchukov, Birchie L. 3ornton, Dave Briggs, Kelly L. Shearer, Michael Della Vecchia, Mahon, Michael W. Dennison, Larry D. Musick, 3omas E. Carrier, James Hajcak, George HasslerMonty Tuttle, Randy P. Beene, Jerry L. Gosnell 10

 



 

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On The Go! Q3 2010www.lance.com Volume 7, Issue 3 Autumn Driving Tips As the days get shorter, accident rates soar. Some of the most frequent causes of accidents are little or no safety distance on wet roads, reduced concentration and, most importantly, fog-hampered visibility. A lot can be3done, though, to considerably reduce the risk of an accident. We have compiled a few tips for dealing with foggy weather: t_“EBQU_ZPVS_ESJWJOH_TQFFE_UP_WJTJCJMJUZ___*O_PUIFS_XPSET _JG_WJTJCJMJUZ_JT_QPPS_SFEVDF_ZPVS_TQFFE___t___F_TBGFUZ_EJTUBODF_UP_UIF_WFIJDMF_JO_GSPOU_PG_ZPV_TIPVME_NBUDI_ZPVS_WJTJCJMJUZ_SBOHF _NPSF_PS_MFTT___JT_JT_UIF_POMZ_XBZ_UP_NBLF_TVSF_ZPV_MM_IBWF_FOPVHI___time to react if the car up ahead brakes suddenly. t___4XJUDI_PO_ZPVS_EJNNFE_IFBEMJHIUT_BT_TPPO_BT_ZPV_OPUJDF_B_SFEVDUJPO_JO_WJTJCJMJUZ___*G_B_DPOTQJDVPVTMZ_MBSHF_OVNCFS_PG_WFIJDMFT_BQQSPBDIJOH_ZPV_JO_UIF_PQ -posite lane have their lights on, it probably means that visibility is very likely worse up ahead. t___6TF_GPH_UBJM_MJHIUT_POMZ_GPS_WJTJCJMJUZ_VOEFS_mGUZ_ZBSET___ FZ_UFOE_UP_CMJOE_USB D_CFIJOE_ZPV___“MTP_VTF_GPH_MJHIUT_JG_WJTJCJMJUZ_JT_QPPS___t___$PODFOUSBUF_PO_ESJWJOH___5BMLJOH_PO_UIF_QIPOF_JT_B_NBKPS_EJTUSBDUJPO_BOE_TIPVME_UIVT_CF_BWPJEFE___5SFBU_ZPVSTFMG_UP_B_CSFBL _FWFO_JG_ZPV_SF_JO_B_IVSSZ___*U___will help you concentrate better, especially when doing long hauls in foggy conditions. Wet leaves and rain Accident hazards during the fall season also increase. Many tree leaves are still clinging to the branches along the tra3c routes, but with the first change in weather, foliage can turn into a major hazard on wet and slippery roads. Wet leaves and poor visibility during rainy weather are some of the most common causes of accidents. We know how cautious you need to be when it comes to the seasonal changes. We want you to also have the best vehicle to handle the new road conditions. 3e team at Lance Fleet services is always here to help you.-Chris Gunn, Lance Fleet Services, Master Technician Use Your Head — Save Your Back! It’s that time again! 3e Archway Holiday Shipper Program is upon us and this is the perfect time to talk about how to safely handle this product in order to insure rapid speed to market with no related injuries. 3e success of this program is not only measured in how much we sell, but it is also measured on the cost to do it. Work related injuries from the handling of this product could wipe out a large portion of the profits generated for the company if we are not using the basic techniques learned in P.A.C.E training class last year. 3ese basic techniques are nothing di3erent from those we should be using every day, but the need is magnified by the weight of the Holiday Shippers and the time frame in which we have to execute the program. 3ese are: 1.Lift with your legs. 3is limits the stress on your lower back and focuses the weight lifted on the stronger, more developed muscles in your legs. 2.Keep the box close to your body. 3is significantly reduces the stress on the lower and upper back muscles. Remember that the further from your body the box is, the more it weighs relative to the actual stress on the back. 3.Don’t twist when you are carrying the box. Again, this overstresses the lower back muscles and could cause an injury. 4.Always use your Lance hand truck. When moving products from the truck to the store receiving area. Never carry a shipper into a store. 5.Maintain the curvature of your back. Avoid bending at the waist. Following these five simple techniques will insure a safe, successful delivery of the Archway Holiday program for 2010! -Mitch Plemmons and Gerald Cullen Barrier Broken! Congrats to the Charlotte Zone for breaking through a barrier and achieving a 19.66% DSD Expense as a % of Sales in Period 8. 3is is the fi rst time a Zone has achieved an expense performance below 20%. Just like the 4 minute mile, once the barrier is broken, other will always follow. Congrats and thanks for leading the way!! -Bradley Caplan, Vice President Sales Operations Returnable Cartons Huge increase in PD 9.... 58% Return rate... We have continued to enhance this report and have now automated it, which allows us to capture the numbers back to the beginning of the year. In Period 9 we had a 58% return rate, highest all year, compared to the mid-40s the past several periods. And remember, a 10% increase in returns is worth over $300,000.... Congratulations to Zone 112-Texas for the highest return rate: 74%! We are just now starting to see the newly designed cartons and we expect to see the new design increase the return rate as well. 3is along with the continued focus and Field communications we have had the past several periods, we still believe our goal of a 75% return rate is reachable. -3anks very much, Doug McCraven, Director of Logistics 11

 



 

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PRSRT STD U.S. POSTAGE PAID CHARLOTTE, NC PERMIT #3542 P.O. Box 32368 Charlotte, NC 28232-2368 10% Cert no. SCS-COC-001152         ...On The Go! Building Great Brands With Great People Providing Great Service Q3 2010www.lance.com Volume 7, Issue 3 Cautionary Note Regarding Forward-Looking Statements WHO DO I CALL?3is document may include statements about future economic performance, finances, expectations, plans and prospects of Lance and Snyder’s, both individually and on a consolidated basis, that constitute forward-looking statements for purposes of the safe harbor provisions of the Private Securi-ACCIDENTS AND SAFETY REPORTINGties Litigation Reform Act of 1995. 3ese statements are based on Lance’s or Snyder’s current plans, Medical Advice & Injury Line Nurse Triage866-511-3540estimates and expectations. Some forward-looking statements may be identified by use of terms such (Call this number for ALL injuries — 24 hour line)as “believe,” “anticipate,” “intend,” “expect,” “project,” “plan,” “may,” “should,” “could,” “will,” “estimate,” “predict,” “potential,” “continue,” and similar words, terms or statements of a future or forward-looking Auto Accidents / InsuranceKyle Carpenter888-438-4664nature. Such forward-looking statements are subject to certain risks and uncertainties that could cause Catastrophic Property Damage After Hours Line800-832-7839actual results to di3er materially from those expressed in or suggested by such statements. (Call this number on weekends or when the Lance Corporate Office is closed)Risks and uncertainties relating to the proposed merger include the risks that: (1) the parties will not obtain the requisite shareholder approvals for the transaction; (2) the anticipated benefits of the CUSTOMERStransaction will not be realized; (3) the parties may not be able to retain key personnel; (4) the condi-Chain / Customer-HH AccountsLeigh Ann Flynn888-722-1163 x 8561tions to the closing of the proposed merger may not be satisfied or waived; and (5) the outcome of any DISPLAYS / STATIONARYlegal proceedings to the extent initiated against Lance or Snyder’s or its respective directors and o3cers following the announcement of the proposed merger is uncertain. 3ese risks, as well as other risks Display Issues & QuestionsPlease call your ASL or ROMof the combined company and its subsidiaries may be di3erent from what the companies expect and Stationary OrdersPlease call your ASL or ROMeach party’s management may respond di3erently to any of the aforementioned factors. 3ese risks, as well as other risks associated with the merger, are more fully discussed in the joint proxy statement/ HAND HELD / SMARTprospectus included in the Registration Statement on Form S-4 filed by Lance with the Securities and Computer, HH / SMART Issues Tech Support888-236-3206Exchange Commission (“SEC”). Readers are cautioned not to place undue reliance on these forward-HUMAN RESOURCESlooking statements, which speak only as of the date on which they are made. For further information regarding cautionary statements and factors a3ecting future results, Employee Resource Center (ERC) ..... 866-MyLance866-695-2623please refer to the most recent Annual Report on Form 10-K, Quarterly Reports on Form 10-Q filed (Benefit. HR, and Payroll questions)subsequent to the Annual Report and other documents filed by Lance with the SEC. Except as may be ORDERSrequired by law, neither Lance nor Snyder’s undertakes any obligation to update or revise publicly any forward-lookin g statement whether as a result of new information, future developments or otherwise. General Shipping QuestionsJamil Lightner888-722-1163 x 5515 Late OrderCustomer Response Center 800-995-2623Important Information for Investors and Stockholders PRICING / PROMOTIONS3is document relates to a proposed merger between Lance and Snyder’s. Lance filed with the Securities and Exchange Commission (“SEC”), and the SEC declared e3ective on October 29, 2010, a DSD PromotionsKatherine Strawn704-554-5537registration statement on Form S-4 that includes a joint proxy statement of Lance and Snyder’s and also Bid PricingKatherine Strawn704-554-5537constitutes a prospectus of Lance. Lance and Snyder’s began mailing the joint proxy statement/pro-TRUCKS & HANDTRUCKSspectus to shareholders on November 1, 2010. INVESTORS AND SECURITY HOLDERS AR E URGED TO READ THE DEFINITIVE JOINT PROXY STATEMENT/PROSPECTUS AND ALL OTHER REL-Fleet MaintenanceLance Fleet Services866-402-0561EVANT DOCUMENTS FILED WITH THE SEC OR SENT TO STOCKHOLDERS, CAREFULLY AS THEY CONTAIN IMPORTANT INFORMATION ABOUT THE PROPOSED MERGER. All documents, when filed, will be available free of charge at the SEC’s website (www.sec.gov) or, in the case of Lance, by directing a request to Lance through Dee Noon, assistant to the CFO at 704-556-5727 and, in On The Go is a quarterly publicat ion with the goal ofthe case of Snyder’s, by directing a request to John Bartman, Vice President at 717-632-4477. communicating 1Lance company news and best practices.Participants in the Solicitation If you have news, articles or photos you would like considered forSnyder’s, Lance and their respective directors and executive o3cers may be deemed under the rules of the SEC to be participants in the solicitation of proxies from the stockholders of Lance. A list publication, please submit them to your management team.of the names of those directors and executive o3cers and descriptions of their interests in Lance and Your co-editors, Steve Swiatek & Jacalyn PriveSnyder’s and the proposed transaction are contained in the amended joint proxy statement/prospectus filed by Lance with the SEC on October 29, 2010. 12

 


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