<SUBMISSION>
<ACCESSION-NUMBER> 0001012870-98-003233
<TYPE> S-1/A
<PUBLIC-DOCUMENT-COUNT> 11
<FILING-DATE> 19981223
<FILER>
<COMPANY-DATA>
<CONFORMED-NAME> MODEM MEDIA POPPE TYSON INC
<CIK> 0001024787
<ASSIGNED-SIC> 7389
<IRS-NUMBER> 061464807
<STATE-OF-INCORPORATION> DE
<FISCAL-YEAR-END> 1231
</COMPANY-DATA>
<FILING-VALUES>
<FORM-TYPE> S-1/A
<ACT> 33
<FILE-NUMBER> 333-68057
<FILM-NUMBER> 98775026
</FILING-VALUES>
<BUSINESS-ADDRESS>
<STREET1> 228 SAUGATUCK AVE
<CITY> WESTPORT
<STATE> CT
<ZIP> 06880
<PHONE> 203-341-5200
</BUSINESS-ADDRESS>
<MAIL-ADDRESS>
<STREET1> 228 SAUGATUCK AVE
<CITY> WESTPORT
<STATE> CT
<ZIP> 06880
</MAIL-ADDRESS>
<FORMER-COMPANY>
<FORMER-CONFORMED-NAME> TN TECHNOLOGIES HOLDING INC
<DATE-CHANGED> 19961015
</FORMER-COMPANY>
</FILER>
<DOCUMENT>
<TYPE> S-1/A
<SEQUENCE> 1
<DESCRIPTION> AMENDMENT #2 TO FORM S-1
<TEXT>
434 lines - 17,690 bytes
</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE> EX-3.1(A)
<SEQUENCE> 2
<DESCRIPTION> CERTIFICATE OF INCORPORATION
<TEXT>
457 lines - 24,749 bytes
</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE> EX-3.1(B)
<SEQUENCE> 3
<DESCRIPTION> CERTIFICATE OF INCORPORATION TO BE EFFECTIVE
<TEXT>
402 lines - 22,524 bytes
</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE> EX-3.2(A)
<SEQUENCE> 4
<DESCRIPTION> BYLAWS OF REGISTRANT
<TEXT>
1,478 lines - 77,761 bytes
</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE> EX-10.6(A)
<SEQUENCE> 5
<DESCRIPTION> O'CONNELL COVENANT NOT TO COMPETE
<TEXT>
228 lines - 11,659 bytes
</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE> EX-10.6(B)
<SEQUENCE> 6
<DESCRIPTION> AHLERS COVENANT NOT TO COMPETE
<TEXT>
228 lines - 11,649 bytes
</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE> EX-10.6(C)
<SEQUENCE> 7
<DESCRIPTION> ALLEN COVENANT NOT TO COMPETE
<TEXT>
228 lines - 11,658 bytes
</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE> EX-10.7(A)
<SEQUENCE> 8
<DESCRIPTION> LETTER AGREEMENT - STEVEN C. ROBERTS
<TEXT>
80 lines - 3,457 bytes
</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE> EX-10.7(B)
<SEQUENCE> 9
<DESCRIPTION> NONCOMPETITION AGREEMENT - STEVEN C. ROBERTS
<TEXT>
131 lines - 6,754 bytes
</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE> EX-10.8
<SEQUENCE> 10
<DESCRIPTION> FORM OF INDEMNIFICATION AGREEMENT
<TEXT>
494 lines - 26,980 bytes
</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE> EX-21.1
<SEQUENCE> 11
<DESCRIPTION> LIST OF SUBSIDIARIES
<TEXT>
14 lines - 251 bytes
</TEXT>
</DOCUMENT>
</SUBMISSION>
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