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As Of Filer Filing For·On·As Docs:Size Issuer Agent 9/05/08 Atari Inc SC 13E3/A 6:5.8M Atari Inc RR Donnelley/FA California U.S. Holdings, Inc. Infogrames Entertainment S.A. Irata Acquisition Corp. |
Document/Exhibit Description Pages Size 1: SC 13E3/A Amendment No. 3 to Schedule 13E-3 HTML 77K 2: EX-99.C.2 Ex-99(C)(2): Duff & Phelps, LLC Presentation HTML 85K 3: EX-99.C.3 Ex-99(C)(3): Duff & Phelps, LLC Preliminary HTML 24K Presentation 4: EX-99.C.4 Ex-99(C)(4): Lazard Freres Sas Presentation HTML 44K 5: EX-99.C.5 Ex-99(C)(5): Lazard Freres Sas Board Meeting HTML 37K Materials 6: EX-99.C.6 Ex-99(C)(6): Ocean Tomo Intellectual Capital HTML 600K Equity Report
EX-99.C.6 |
1 . | EXECUTIVE SUMMARY | 1 | ||||||||||||
2 . | OVERVIEW | 5 | ||||||||||||
2.1 | Videogame Industry | 5 | ||||||||||||
2.1.1 | Market Size | 5 | ||||||||||||
2.1.2 | Industry Key Players | 6 | ||||||||||||
2.1.3 | Video Game Development: Competitiveness | 7 | ||||||||||||
2.1.4 | Video Game Development: Financial Considerations | 8 | ||||||||||||
2.2 | Atari Inc | 9 | ||||||||||||
2.2.1 | Overview | 9 | ||||||||||||
2.2.2 | History | 10 | ||||||||||||
2.3 | Atari Inc. Intellectual Property | 12 | ||||||||||||
2.3.1 | Trademark Overview — General | 12 | ||||||||||||
2.3.2 | IP Strength — General | 12 | ||||||||||||
2.3.3 | Atari Inc. Intellectual Property Inventory | 13 | ||||||||||||
3 . | INFORMATION RELIED UPON | 20 | ||||||||||||
4 . | VALUATION METHODOLOGIES | 22 | ||||||||||||
4.1 | Premise Of Value | 22 | ||||||||||||
4.2 | Methods For Determining Intellectual Property Value | 22 | ||||||||||||
4.2.1 | Cost Approach | 22 | ||||||||||||
4.2.2 | Income Approach | 22 | ||||||||||||
4.2.3 | Market Approach | 25 | ||||||||||||
4.2.4 | Conclusion | 25 | ||||||||||||
5 . | ATARI IP VALUE SUMMARY | 26 | ||||||||||||
6 . | ATARI IP VALUE — MARKET APPROACH | 29 | ||||||||||||
6.1 | Atari Inc. Owned Ip | 29 | ||||||||||||
6.1.1 | Unit and Revenue Ratio Analysis | 31 | ||||||||||||
6.1.2 | Per Title Revenue Analysis | 34 | ||||||||||||
6.1.3 | Overview of Identified Transactions | 35 | ||||||||||||
6.2 | Atari Inc. Owned Trademarks | 39 | ||||||||||||
6.2.1 | Benchmark for Atari Trademark Value | 40 | ||||||||||||
6.3 | Atari Inc. Owned Company Names | 42 | ||||||||||||
6.4 | Atari Inc. In-Licenses | 42 | ||||||||||||
7 . | INCOME APPROACH — ATARI OWNED IP PACKAGES | 45 | ||||||||||||
7.1 | Test Drive Series | 45 | ||||||||||||
7.1.1 | Summary | 45 | ||||||||||||
7.1.2 | Analysis 1 — Profit Allocation to IP | 47 | ||||||||||||
7.1.3 | Analysis 2 — Relief from Royalty | 51 | ||||||||||||
7.2 | Deer Hunter Series And Other Game Titles | 55 | ||||||||||||
8 . | STATEMENT OF LIMITING CONDITIONS | 57 |
1. | EXECUTIVE SUMMARY |
1.
|
Owned IP Packages* | Entirety of the rights to videogame software, trademarks, characters, etc. | ||
2.
|
Owned Trademarks | Rights to videogame titles (and some other miscellaneous names) | ||
3.
|
Owned Company Names | Company names of videogame developers | ||
4.
|
Licenses | Rights to use the Atari Name/Fuji Logo, and certain videogame intellectual property |
* | — certain of these are subject to license agreements for vehicles, music, teams, players used in the games. Atari Inc. generally owns the rights to the existing and sequel titles. |
Ocean Tomo Expectations | ||||||||||||
FMV of Owned IP Packages |
||||||||||||
Test Drive |
$10 million | to | $15 million | |||||||||
Deer Hunter |
$3 million | $6 million | ||||||||||
Total Annihilation |
$1 million | $3 million | ||||||||||
Other |
$2.5 million | $5 million | ||||||||||
FMV of Owned Trademarks |
<$500,000 | |||||||||||
FMV of Owned Company Names |
Assigned Zero Value | |||||||||||
FMV of In-Licenses |
Assigned Zero Value | |||||||||||
Total |
$17.0 million | to | $29.5 million |
Page 1
Analysis Results | ||||||||||||
Videogame Franchise |
||||||||||||
Analysis |
||||||||||||
Test Drive — Ocean Tomo Conclusion |
$ | 10 million | to | $ | 15 million | |||||||
Market Approach I (average transaction data) |
$ | 8 | $ | 29 | Report Section 6.1.1 | |||||||
Market Approach I (Driver transaction data) |
$ | 8 | $ | 9 | Report Section 6.1.1 | |||||||
Market Approach II (historic title sales) |
$ | 1 | $ | 13 | Report Section 6.1.2 | |||||||
Market Approach II (future title sales) |
$ | 12 | $ | 22 | Report Section 6.1.2 | |||||||
Income Approach I (allocation of total profits) |
$ | 9 | $ | 9 | Report Section 7.1.2 | |||||||
Income Approach II (Relief from Royalty) |
$ | 8 | $ | 8 | Report Section 7.1.3 | |||||||
Deer Hunter — Ocean Tomo Conclusion |
$ | 3 million | to | $ | 6 million | |||||||
Market Approach I (average transaction data) |
$ | 4 | $ | 24 | Report Section 6.1.1 | |||||||
Market Approach I (Driver transaction data) |
$ | 4 | $ | 7 | Report Section 6.1.1 | |||||||
Market Approach II (historic title sales) |
$ | 1 | $ | 3 | Report Section 6.1.2 | |||||||
Income Approach Basis |
$ | 2 | $ | 6 | Report Section 7.2 | |||||||
Total Annihilation — Ocean Tomo Conclusion |
$ | 1 million | to | $ | 3 million | |||||||
Market Approach I (average transaction data) |
$ | 0.5 | $ | 4 | Report Section 6.1.1 | |||||||
Market Approach I (Driver transaction data) |
$ | 0.5 | $ | 1 | Report Section 6.1.1 | |||||||
Market Approach II (historic title sales) |
$ | 0.2 | $ | 1.5 | Report Section 6.1.2 | |||||||
Income Approach Basis |
$ | 0.4 | $ | 0.9 | Report Section 7.2 |
1 | Basis: (historic cumulative revenue of Test Drive mid-tier title) X (comparable transactions’ average “transaction value/title revenue” ratio). | |
2 | Basis: (projected average cumulative revenue of future Test Drive title releases) X (comparable transactions’ average “transaction value/title revenue” ratio). | |
3 | Basis: all the analyses, but excluding the high-end values. |
Page 2
Page 3
Page 4
4 | Worldwide Videogame Hardware and Software 2006-2010 Forecasts: It’s Time to Play a Game, IDC, January 2006, Table 21. | |
5 | The PC and Video Game Markets, North America | Europe, International Development Group, April 2006, 12. | |
6 | Worldwide Videogame Hardware and Software 2006-2010 Forecasts: It’s Time to Play a Game, IDC, January 2006, Table 17. | |
7 | The PC and Video Game Markets, North America | Europe, International Development Group, April 2006, 12. | |
8 | http://www.theesa.com/facts/sales_genre_data.php. |
Page 5
2.1.2 | Industry Key Players |
• | Consoles |
• Sony
|
PlayStation, PS one, PS2 and PS3 | |
• Microsoft
|
Xbox and Xbox 360 | |
• Nintendo
|
GameCube and Wii |
• | Handhelds |
• Nintendo
|
Game Boy/Advance/SP/Micro | |
• Nintendo
|
DS | |
• Sony
|
PSP (Play Station Portable) |
Electronic Arts
|
$1+ billion in revenue | |
Activision
|
$1+ billion in revenue | |
Take-Two Interactive
|
$1+ billion in revenue | |
THQ
|
~$700 million in revenue | |
Atari Inc.
|
~$200 million in revenue (majority owned by Infogrames)10 | |
Buena Vista Games
|
Interactive entertainment arm of Walt Disney | |
Capcom Entertainment
|
Private company | |
LucasArts Entertainment
|
Game publishing arm of Lucasfilm Entertainment | |
Majesco
|
~$60 million in revenue | |
Midway Games
|
~$150 million in revenue | |
Namco Banai Games America |
||
Sega of America |
||
Square Enix North America |
||
Ubisoft |
||
Vivendi Universal Games |
9 | The PC and Video Game Markets, North America | Europe, International Development Group, April 2006, 53-64. | |
10 | CapitalIQ financial database. |
2.1.3 | Video Game Development: Competitiveness |
11 | http://en.wikipedia.org/wiki/Video_game_publisher. | |
12 | http://en.wikipedia.org/wiki/Video_game_developer. | |
13 | The PC and Video Game Markets, North America | Europe, International Development Group, April 2006, 51. | |
14 | The PC and Video Game Markets, North America | Europe, International Development Group, April 2006, 51-52. | |
15 | Adapted from http://www.answers.com/topic/computer-and-video-game-industry. |
Page 7
2.1.4 | Video Game Development: Financial Considerations |
16 | http://www.gsb.stanford.edu/news/headlines/2004futurentertainconf_videogames.shtml. | |
17 | Examples include Batman, ESPN, Harry Potter, James Bond, Madden NFL, MLB, MTV, NASCAR, NBA, NCAA, NFL, NHL, Shrek, Spider-Man, Star Wars, The Terminator, Lord of the Rings, Tiger Woods, Tom Clancy and Tony Hawk, among many others. | |
18 | http://72.14.203.104/search?q=cache:NEwpKF20GSwJ:videogames.yahoo.com/newsarticle %3Feid%3D488447%26page%3D0+videogame+title+transactions+millions&hl=en&gl=us&ct=clnk&cd=3. | |
19 | http://www.igda.org/articles/behr-wallace_contracts.php. |
2.2 | Atari Inc. |
2.2.1 | Overview20 |
• | Publishing — the company’s publishing activities include the management of business development, strategic alliances, product development, marketing, packaging, and sales of video game software for numerous platforms. | ||
The company publishes or has contracts to publish in North America video game software developed by independent external developers. These developers include: |
• Frontier Development — Chris Sawyer
|
RollerCoaster Tycoon series | |
• Obsidian
|
Neverwinter Nights | |
• Quantic Dream
|
Indigo Prophecy | |
• The Collective
|
Marc Ecko’s Getting Up: Contents Under Pressure | |
• Webfoot Technologies
|
Dragon Ball Z: The Legacy of Goku | |
• Eugen Systems
|
Act of War | |
• ZSlide
|
Hot PXL | |
• Spike
|
Dragon Ball Z: Budokai Tenkaichi 2 | |
• Crafts & Master
|
Super Dragon Ball Z | |
• Mistic Software
|
Totally Spies, Arthur and the Minimoys | |
• Etranges Libellules
|
Arthur and the Minimoys | |
• Spellbound
|
Desperados | |
• Kuju Entertainment
|
Dungeons & Dragons Tactics |
• | Development — based discussions with Robert Lazzara of Atari Inc., we understand that Atari Inc. has divested its internal studios, and currently owns no internal studios. | ||
• | Distribution — the company distributes videogame software in the United States, Canada and Mexico, handling both its own products and titles developed by third-party publishers with whom it has contracts. The company is the exclusive distributor for the products of IESA (and its subsidiaries, including Atari Interactive) in the United States and Canada. It distributes products in Mexico through various non-exclusive agreements. |
20 | CapitalIQ financial database. |
The company is a distributor of videogame software to mass merchants in the U.S. The company distributes its products to various outlets, including mass-merchant retailers such as Wal-Mart and Target; retailers, such as Best Buy, Circuit City, and Toys ‘R’ Us; specialty stores such as GameStop/Electronics Boutique; rental chains such as Blockbuster and Hollywood Video; and warehouse clubs, such as Sam’s Club and Costco. The company’s games are made available through various on-line retail and ‘e-tail’ companies, such as Amazon.com, and through the digital distribution/electronic software download marketplace. |
2.2.2 | History |
Page 11
2.3 |
|
Atari Inc. Intellectual Property
|
2.3.1 | Trademark Overview — General |
2.3.2 | IP Strength — General |
2.3.2.1 | Trademarks/Brands |
• | Name Recognition — a high aided or unaided trademark name recall among consumers | ||
• | Age (absolute and relative) — a long established trademark that is older than competitors | ||
• | Use — a trademark used consistently on related products and services and/or a trademark that can be used on a broad range of products in a broad geographic area | ||
• | Potential for Expansion — an unrestricted ability to use a trademark on new or different products or services | ||
• | Potential for Exploitation — an unrestricted ability to license the trademark into new industries and uses | ||
• | Timeliness — a trademark perceived as modern | ||
• | Quality — a trademark perceived as respectable | ||
• | Associations — a trademark associated with a positive person, event or location |
21 | Reilly, Robert, Schweihs, Robert, Valuing Intangible Assets, McGraw-Hill, 1999, 426. |
Page 12
• | Connotations — a trademark with positive connotations and reputation among consumers | ||
• | Profitability (absolute and relative) — trademarked products/services that have higher profit margins than the industry average and/or have higher profit margins than competing products/services | ||
• | Market Share (absolute and relative) — trademarked products/services that have significant market share and a higher share than the competition | ||
• | Market Potential (absolute and relative) — trademarked products/services that are sold into an expanding market, or the revenues from trademarked products/services are expanding faster than competing products/services |
2.3.2.2 | Videogames |
• | Name Recognition — a high aided or unaided videogame title (or franchise title) recall among consumers | ||
• | Development Age — a newer videogame developed for recent console platforms. However, at the other end of the continuum, an older classic videogame title may be desirable | ||
• | Revenue — a videogame with significant historic revenue/unit sales. This attribute can serve as a proxy for a bundle of attributes, including: Quality, Associations, Connotations, and Market Potential. Significant historic revenues evidence that gamers’ perceived the game or franchise as desirable (quality graphics, storyline, playability, etc.), and evidence the establishment of a gamer following or installed base | ||
• | Price Point — a premium videogame that can be sold at the upper end of the price range | ||
• | Potential for Exploitation — an unrestricted ability to license the trademark into new industries and uses |
2.3.3 | Atari Inc. Intellectual Property Inventory |
• | Owned IP Packages | ||
• | Owned Trademarks | ||
• | Owned Company Names | ||
• | Licenses |
Page 13
2.3.3.1 | Owned IP Packages |
Original | ||||||||||||||
Release | Copyright | Rights to | Rights to | |||||||||||
IP Package | Developer | Platform | Date | Regs. | Sequels | Titles | ||||||||
Test Drive Series
|
Various studios | Amiga, Amstrad CPC, Apple II, Atari ST, Commodore 64, DOS, Dreamcast, Game Boy Color, Genesis, PlayStation, PlayStation 2, SNES, Windows, Xbox, and ZX Spectrum | 1987 | Y | Y | Y2 | ||||||||
Deer Hunter
|
Various studios | PlayStation 2 and Windows | 1997 | n/a | Y | |||||||||
Total Annihilation Series
|
Cave Dog | Windows | 1997 | Y | Y | Y | ||||||||
Beetle Buggin’
|
INA/2000 | Windows | 2000 | Y | Y1 | Y3 | ||||||||
Big Air
|
Accolade | PlayStation | 1998 | Y | Y | Y4 | ||||||||
Bubsy Series
|
Accolade | Game Boy, Genesis, Jaguar, PlayStation, SNES, and Windows | 1993 | Y | Y | Y | ||||||||
Castles and Catapults
|
Santa Monica | Windows | 2003 | Y | Y | Y | ||||||||
Climber
|
Atari, Inc. | N | Y | Y | ||||||||||
Critical Depth
|
Single Trac | PlayStation | 1997 | N | Y | Y | ||||||||
Combat Cars
|
Accolade | Genesis | 1994 | Y | Y | Y | ||||||||
Deadlock Series
|
Accolade | Windows | 1996 | Y | Y | Y | ||||||||
Demolition Racer Series
|
Accolade | Dreamcast, PlayStation, and Windows | 1999 | N | Y | Y5 | ||||||||
Everest
|
GT Interactive | Windows | 2000 | N | Y | Y | ||||||||
Fatty Bear’s Birthday Surprise
|
Humongous | 3DO, DOS, Macintosh, and Windows | 1992 | Y | Y | Y | ||||||||
Hardball
|
Accolade | Amiga, Amstrad CPC, Apple II, Atari 8-Bit, Atari ST, Commodore 64, DOS, Genesis, Macintosh, MSX, PlayStation, SNES, Windows, and ZX Spectrum | 1985 | Y | Y | Y6 | ||||||||
Imperium Galactica Series
|
GT Interactive | DOS and Windows | 1997 | N | Y | Y | ||||||||
Junk
|
Accolade | N | Y | Y | ||||||||||
Moonbase Commander
|
Humongous | Windows | 2002 | Y | Y | Y | ||||||||
Nam
|
GT Interactive | DOS | 1998 | Y | Y | Y | ||||||||
Redline
|
Accolade | Windows | 1999 | N | Y | Y | ||||||||
Rogue Trip
|
Single Trac | PlayStation | 1998 | N | Y | Y | ||||||||
Shadow Ops
|
Atari, Inc. | Windows and Xbox | 2004 | Y | Y | Y | ||||||||
Slave Zero
|
Accolade | Dreamcast and Windows | 1999 | N | Y | Y | ||||||||
Snowmobile Championship 2000
|
GT Interactive | Windows | 1999 | N | Y | Y | ||||||||
Snowmobile Racing
|
GT Interactive | Windows | 1998 | N | Y | Y | ||||||||
Steel Tide
|
Accolade | Windows | 2002 | N | Y | Y | ||||||||
Tactical Ops
|
Microprose | Windows | 2002 | Y | Y | Y | ||||||||
Thrust
|
Atari, Inc. | Atari 2600, Atari 8-Bit, Atari ST, Commodore 64, and ZX Spectrum | 1986 | N | Y | Y | ||||||||
World War II
|
GT Interactive | Windows | 1999 | N | Y | Y |
(1) | pending license from VW | |
(2) | subject to licenses for cars, music, etc. | |
(3) | subject to licenses for cars | |
(4) | subject to licenses | |
(5) | rights to exisiting titles have expired due to expiration of in-game music licenses | |
(6) | rights to exisiting title have expired due to expiration of licenses for teams/players |
22 | http://www.answers.com/topic/test-drive. |
Page 14
• | Test Drive Unlimited (2006) — for the Xbox 360, Microsoft Windows, PlayStation 2 and PlayStation Portable. The new Test Drive will have more than 125 licensed cars, including classic and modern cars, along with motorcycles. The action will take place on the fully-modeled Hawaiian island Oahu. Atari has confirmed that the game play will be based around an MMO (also called MOOR, Massively Open Online Racing) style; each server will have hundreds of players, free to create street races, buy cars from each other, or just roam at will around the island. |
Game Title | Year | Platform | Publisher | |||||
Test Drive: Eve of Destruction
|
2004 | PlayStation 2, Xbox | Atari, Inc. | |||||
Test Drive
|
2002 | PlayStation 2, Windows, Xbox | Infogrames, Inc. | |||||
Test Drive: Off-Road: Wide Open
|
2001 | PlayStation 2, Xbox | Infogrames, Inc. | |||||
Le Mans 24 Hours
|
2000 | Dreamcast, PlayStation 2, Windows | Infogrames, Inc. | |||||
Test Drive 2001
|
2000 | Game Boy Color | Atari Europe S.A.S.U. | |||||
Test Drive Off-Road 3
|
1999 | PlayStation, Windows | Infogrames, Inc. | |||||
Test Drive 6
|
1999 | Dreamcast, Game Boy Color, PlayStation, Windows |
Infogrames, Inc. | |||||
Test Drive: Le Mans
|
1999 | PlayStation, Windows | Atari Europe S.A.S.U. | |||||
Test Drive 5
|
1998 | PlayStation, Windows | Accolade, Inc. | |||||
Test Drive: Off-Road 2
|
1998 | PlayStation, Windows | Accolade, Inc. | |||||
Test Drive: Off-Road
|
1997 | DOS, PlayStation | Accolade, Inc. | |||||
Test Drive 4
|
1997 | PlayStation, Windows | Accolade, Inc. | |||||
Road & Car
|
1991 | DOS | Accolade, Inc. | |||||
Test Drive III: The Passion
|
1990 | DOS | Accolade, Inc. | |||||
Test Drive II: The Collection
|
1990 | Amiga, Commodore 64, DOS | Accolade, Inc. | |||||
The Duel: Test Drive II
|
1989 | Amiga, Amstrad CPC, Atari ST, Commodore 64, DOS, Genesis, SNES, ZX Spectrum |
Accolade, Inc. | |||||
Test Drive II Car Disk: Musclecars
|
1989 | Amiga, Atari ST, Commodore 64 | Accolade, Inc. | |||||
Test Drive II Car Disk: The Supercars
|
1989 | Amiga, Atari ST, Commodore 64 | Accolade, Inc. | |||||
Test Drive II Scenery Disk: European Challenge
|
1989 | Amiga, Atari ST, Commodore 64 | Accolade, Inc. | |||||
Test Drive II Scenery Disk: California Challenge
|
1989 | Amiga, Atari ST, Commodore 64 | Accolade, Inc. | |||||
Test Drive
|
1987 | Amiga, Apple II, Atari ST, Commodore 64, DOS |
Accolade, Inc. |
23 | http://www.mobygames.com/game-group/deer-hunter-series. |
Page 15
Game Title | Year | Platform | Publisher | |||||
Deer Hunter 2005
|
2004 | Windows | Atari, Inc. | |||||
Deer Hunter: Trophy Collection
|
2003 | Windows | Atari, Inc. | |||||
Deer Hunter 2004
|
2003 | Windows | Atari, Inc. | |||||
Deer Hunter
|
2003 | PlayStation 2 | Atari, Inc. | |||||
Deer Hunter 2003
|
2002 | Windows | Infogrames, Inc. | |||||
Deer Hunter 4: World-Class Record Bucks
|
2000 | Windows | WizardWorks Software | |||||
Deer Hunter 3: The Legend Continues
|
1999 | Windows | WizardWorks Software | |||||
Deer Hunter
|
1997 | Windows | WizardWorks Software |
Page 16
2.3.3.2 | Owned Trademarks |
Trademark | County of Application | U.S. Platform | U.S. Release Date |
|||||||
40 Winks |
US | PlayStation | 1999 | |||||||
Beach Head |
US | Amstrad CPC, Apple II, Atari 8-bit, Commodore 64, MSX, ZX Spectrum | 1983 | |||||||
Beach Head 2000 |
US | Windows | 2000 | |||||||
Big Air |
US | PlayStation | 1998 | |||||||
Bird Hunter |
US | Windows | 2000 | |||||||
Blender Bros. |
US | Game Boy Advance | 2002 | |||||||
Boneyards |
US | Online Server for Total Annihilation Series | 1999 | |||||||
Critical Depth |
AU, CTM, JP, UK | n/a | ||||||||
Deer Hunter |
US | PlayStation 2 and Windows | 1997 | |||||||
Dirt Track Racing |
US | Windows | 1999 | |||||||
Enemy in Sight |
US | Windows | 2006 | |||||||
Fatty Bear |
JP | n/a | ||||||||
Fatty Bear’s Birthday Surprise |
JP | n/a | ||||||||
Fatty Bear’s FunPack |
JP | n/a | ||||||||
Fisherman’s Paradise |
US | Windows | 1997 | |||||||
Grand Slam Turkey Hunt |
US | Windows | 1998 | |||||||
Indigo Prophecy |
US | PlayStation 2, Windows, and Xbox | 2005 | |||||||
M.O.O.R. |
US | Massively Open Online Racing | ||||||||
M.O.O.R. Logo |
US | Massively Open Online Racing | ||||||||
Moonbase Commander |
US | Windows | 2002 | |||||||
Motor Mayhem |
US | PlayStation 2 | 2001 | |||||||
Outwars |
AU, CA, CTM, JP, UK | n/a | ||||||||
Professional Bass Tournament |
US | Windows | 2000 | |||||||
Replay |
UK | n/a | ||||||||
Season Ticket |
US | Windows | 2002 | |||||||
Shadow Ops |
US | Windows and Xbox | 2004 | |||||||
Slave Zero |
US | Dreamcast and Windows | 1999 | |||||||
Sportsman’s Paradise |
US | Macintosh and Windows | 1998 | |||||||
Star Control |
US | Amiga, Amstrad CPC, Commodore 64, DOS, Genesis, ZX Spectrum | 1990 | |||||||
Take Five |
CA | n/a | ||||||||
Take Ten |
CA | n/a | ||||||||
Test Drive |
CTM, FR, JP, UK, US | Amiga, Apple II, Atari ST, Commodore 64, DOS, PlayStation 2, Windows and Xbox | 1987 | |||||||
Test Drive Off-Road |
JP | n/a | ||||||||
Test Driver |
FR | n/a | ||||||||
Toff-Toff |
DE | n/a | ||||||||
Total Annihilation |
AU, CH, CTM, HK, NZ, US | Windows | 1997 | |||||||
Total Annihilation — Attaque |
FR | n/a | ||||||||
Total Annihilation Batailles Strategique |
FR | n/a |
Page 17
2.3.3.3 | Owned Company Names |
Country of | ||||
Company Name / Trademark | Application | Acquisition Date | ||
Accolade, Inc.
|
Acquired by Infogrames (now Atari) in 1999 |
|||
Cave Dog
|
AU, CA, CTM, JP, NZ, US | Label used by Humongous Entertainment; Closed 1999 | ||
Cave Dog (Design)
|
AU, CA, CTM, JP, NZ, US | (see above) | ||
GT Interactive Software Corp.
|
Founded in 1993; Majority owned subsidiary of Infogrames (now Atari) | |||
GT Stylized
|
AU, BR, CA, CL, CN, IL, KP, PY, NZ, SG, US, UY |
(see above) | ||
Legend Entertainment Company
|
US | Acquired by GT Interactive in 1999; Closed 2003 | ||
Shiny Entertainment, Inc.
|
US | Acquired by InterPlay in 1999; Acquired by Infogrames 2002 | ||
Singletrac Entertainment Technologies, Inc.
|
AU, CA, CTM, GB, JP | Acquired by GT Interactive in 1997 | ||
Slash Corporation
|
CA | Acquired by Atari, Inc. in 1995 | ||
Sport Accolade and Design
|
CA | |||
WizardWorks Software
|
FR, GB, JP, US | Subsidiary of GT Interactive; Closed in 2004 |
24 | http://64.233.187.104/search?q=cache:uUBOFxegIIYJ:www.atari.com/us/faq/+atari+accolade&hl=en&gl=us&ct=clnk&cd=2. | |
25 | http://64.233.187.104/search?q=cache:yc9kFDk-MzMJ:en.wikipedia.org/wiki/Cavedog_Entertainment+atari+cave+dog&hl=en&gl=us&ct=clnk&cd=2. | |
26 | http://64.233.187.104/search?q=cache:oLq3WMedHZ8J:www.gamespot.com/pc/action/unrealiise/news6086665.html+atari+legend+entertainment&hl=en&gl=us&ct=clnk&cd=1. | |
27 | http://64.233.187.104/search?q=cache:cpdPSmRE-hYJ:corporate.infogrames.com/+atari+shiny+entertainment&hl=en&gl=us&ct=clnk&cd=2. |
Page 18
2.3.3.4 | Licenses |
• | License to the Atari Name/Fuji Logo trademark (from Atari Interactive, Inc. and Infogrames Entertainment, S.A.) | ||
• | License to the IP associated with Dragonball, Dragonball GT, and Dragonball Z (from FUNimation) | ||
• | License to Godzilla (from Toho) | ||
• | License to Earthworm Jim (from Interplay) |
Rights to | ||||||||||||
Copyright | Existing | Rights to | ||||||||||
Title (platform) | Developed By | License Term | Ownership | Sequels/Derivatives/ Later Works | Title | New Titles | ||||||
911 Fire & Rescue
|
WizardWorks | 11/99-11/10 | N | Atari, Inc. has rights to do sequels, add-ons and later versions subject to Developer’s right of first negotiation and Atari, Inc. has the right to do derivatives during the term. | N | Maybe | ||||||
B17 Air War over Germany (PC)
|
WizardWorks | 12/00-12/10 | N | (see above) | N | Maybe | ||||||
Beach Head 2000 (PC, MAC, PSX)
|
WizardWorks | 12/98-12/08 | N | (see above) | N | Maybe | ||||||
Beach Head 2002
|
WizardWorks | 11/00-11/10 | N | (see above) | N | Maybe | ||||||
Bird Hunter: Upland Edition (PC)
|
WizardWorks | 6/07 | N | (see above) | N | Maybe | ||||||
Bird Hunter: Waterfowl Edition (PC)
|
WizardWorks | 11/07 | N | Contract silent | N | Y | ||||||
Bird Hunter: Wild Wings (PC)
|
WizardWorks | 10/99-10/09 | N | Atari, Inc. has rights to do sequels, add-ons and later versions subject to Developer’s right of first negotiation and Atari, Inc. has the right to do derivatives during the term. | N | Maybe | ||||||
Carnivores (PC)
|
WizardWorks | 5/98-5/08 | N | Contract silent | N | Y | ||||||
Carnivores 2 (PC)
|
WizardWorks | 12/98-12/08 | N | Atari, Inc. has right to do other versions, subject to written notification to developer. During term the developer has the right of first negotiation to sequels and Atari can do derivative works. | N | Maybe | ||||||
Carnivores: Ice Age (PC)
|
WizardWorks | 12/98-12/08 | N | (see above) | N | Maybe | ||||||
Deep Sea Trophy Fishing (PC)
|
WizardWorks | 12/97-11/07 | N | Contract silent | N | Y | ||||||
*Deer Hunter (PS2)
|
WizardWorks | 6/02-6/07 | N | During the term, Atari, Inc. has rights to do sequels and later versions subject to Developer’s right of first negotiation | N | Maybe | ||||||
*Deer Hunter 2 (PC)
|
WizardWorks | 12/97-11/07 | N | No restrictions | N | Y | ||||||
*Deer Hunter 2 Companion Guide (PC)
|
WizardWorks | 12/97-11/07 | N | No restrictions | N | Y | ||||||
*Deer Hunter 2 Extended Season
|
WizardWorks | 11/98-11/08 | N | No restrictions | N | Y | ||||||
*Deer Hunter 2 Monster Buck Pack (PC)
|
WizardWorks | 12/97-11/07 | N | No restrictions | N | Y | ||||||
*Deer Hunter 2004 (PC)
|
WizardWorks | 11/02-11/07 | N | No restrictions, may be subject to royalty | N | Y | ||||||
*Deer Hunter 2005 (PC)
|
WizardWorks | 12/03-12/08 | N | No restrictions, may be subject to royalty | N | Y | ||||||
*Deer Hunter 3 (PC)
|
WizardWorks | 3/99-2/09 | N | No restrictions | N | Y | ||||||
*Deer Hunter 3 Gold Edition (PC)
|
WizardWorks | 3/99-2/09 | N | No restrictions | N | Y | ||||||
*Deer Hunter 4 (PC)
|
WizardWorks | 10/99-10/09 | N | No restrictions | N | Y | ||||||
*Deer Hunter 5 (PC)
|
WizardWorks | 11/00-11/10 | N | No restrictions | N | Y | ||||||
*Deer Hunter Companion Guide (PC)
|
WizardWorks | 1/97-1/07 | N | No restrictions | N | Y | ||||||
Dream Screen Desktop (PC)
|
WizardWorks | 1/00-1/10 | N | Atari, Inc. has rights to do derivatives during the term. | N | Y | ||||||
Emergency Rescue: Firefighters
|
WizardWorks | 3/99-3/09 | N | Atari, Inc. has rights to do sequels and add-ons subject to developer’s right of first negotiation and Atari, Inc. has the right to do derivatives during the term. | N | Maybe | ||||||
Grand Slam Turkey Hunt (PC)
|
WizardWorks | 12/98-12/08 | N | Atari, Inc. has rights to do sequels, add-ons and later versions subject to Developer’s right of first negotiation and Atari, Inc. has the right to do derivatives during the term. | N | Maybe | ||||||
High Impact Paintball (PC)
|
WizardWorks | 10/99-10/09 | N | (see above) | N | Maybe | ||||||
Kawasaki Fantasy Motocross (PC)
|
WizardWorks | 8/02-8/07 | N | (see above) | N | Maybe | ||||||
Personal Pro Golf Series (PC/MAC)
|
WizardWorks | 3/99-3/11 | N | Atari, Inc. has rights to do derivatives during the term. | N | Y | ||||||
Police Tactical Training (PC)
|
WizardWorks | 10/00-10/09 | N | Atari, Inc. has rights to do sequels, later versions and add-ons subject to developer’s right of first negotiation and Atari, Inc. has the right to do derivatives during the term. | N | Maybe | ||||||
Pro Bass Fishing (PC & PDA)
|
WizardWorks | 6/97-6/07 | N | Contract silent | N | Y | ||||||
Real Dominoes (PC)
|
WizardWorks | 7/00-7/10 | N | Atari, Inc. has rights to do sequels, later versions and add-ons subject to developer’s right of first negotiation and Atari, Inc. has the right to do derivatives during the term. | N | Maybe | ||||||
Rocky Mountain Trophy Hunter (PC)
|
WizardWorks | 12/97-11/07 | N | No restrictions | N | Y | ||||||
Rocky Mountain Trophy Hunter:
|
WizardWorks | 6/98-6/08 | N | No restrictions | N | Y | ||||||
Alaskan Expedition (PC) |
||||||||||||
Saturday Night Speedway (PC)
|
WizardWorks | 12/02-12/07 | N | Atari, Inc. has rights to do sequels, later versions and add-ons subject to developer’s right of first negotiation and Atari, Inc. has the right to do derivatives during the term. | N | Maybe | ||||||
Saturday Night Speedway (PS2)
|
WizardWorks | 12/02-12/07 | N | (see above) | N | Maybe | ||||||
Shark! Hunting the Great White (PC)
|
WizardWorks | 10/99-10/09 | N | (see above) | N | Maybe | ||||||
Sportsman’s Paradise 2 (PC)
|
WizardWorks | 12/97-11/07 | N | Contract silent | N | Y | ||||||
Tiger Hunt (PC)
|
WizardWorks | 11/00-11/10 | N | Atari, Inc. has rights to do sequels, later versions and add-ons subject to developer’s right of first negotiation and Atari, Inc. has the right to do derivatives during the term. | N | Maybe |
* | While Deer Hunter has been a licensed property, future titles, subject to a few restrictions, will be owned by Atari, Inc. |
Page 19
3. | INFORMATION RELIED UPON | |
Our analysis of the subject IP focused on three objectives: (1) understanding the uses and advantages of the subject IP, (2) quantifying the potential monetary advantage provided by the subject IP, (3) researching and identifying videogame transactions, (4) researching and identifying royalty rates associated with the videogame industry, and (5) researching and quantifying financial data for the relevant videogames. | ||
In estimating the value of Atari Inc.’s subject IP, we have relied upon the following information: |
• | Information provided by Atari Inc., including: |
• | Atari, Inc. Investor Presentation, September 2006 |
• | Atari Inc. videogame title database (file name: All Titles_Atari 11-27-06 Pivot Table.zip) that included unit and sales information for all videogame titles distributed in North America by Atari, Inc. since 2000, through November 2006 | ||
• | Inventory of the Atari Inc. subject IP (file names: AtariIncOwnedIPTitles112206.xls, AtariIncTrademarks111706.xls, and AtariIncLicensedIPTitles112606.xls) | ||
• | Atari, Inc. IP Overview of Most Popular Titles | ||
• | Financial projection model for Test Drive Unlimited (file name: TDU 3 Titles Platform P&L Summay.xls) | ||
• | Trademark License Agreement, Atari Interactive, Inc. and Atari Inc., September 4, 2003 | ||
• | Asset Purchase Agreements, Sellers (Atari Inc. and Reflections Interactive Limited) and Purchasers (Ubisoft Holdings and Ubisoft Entertainment Limited), July 13, 2006 | ||
• | Agreement, Seller (Atari Inc.) and Purchaser (Humongous, Inc.), August 22, 2005 | ||
• | Sublicense Agreement, Atari Inc. and FUNimation Productions, Ltd., December 31, 2004 | ||
• | License Agreement, Atari Inc. and Interplay Entertainment, Inc, April 27, 2006 | ||
• | NPD Group data of videogame retail sales (file name: Franchise sales_NPD1 Oct06 11.20.06.xls) | ||
• | Worldwide Videogame Hardware and Software 2006-2010 Forecasts: It’s Time to Play a Game, IDC, January 2006 | ||
• | The PC and Video Game Markets, North America | Europe, International Development Group, April 2006 |
• | Discussions with Atari Inc. personnel, including: |
•
|
Arturo Rodriguez | VP & Controller | ||
•
|
Robert Lazzara | VP Finance/Treasury | ||
•
|
Kristina Pappa | VP & General Counsel | ||
•
|
Donna Henry | VP Operations Finance | ||
•
|
Kristen Keller | Director of Legal and Business Affairs | ||
•
|
Karen | Request from Atari | ||
•
|
Linda Lee | Request from Atari |
• | Others including: |
• | RoyaltySource royalty rate database | ||
• | USPTO trademark information | ||
• | CapitalIQ financial database | ||
• | Bloomberg financial database | ||
• | Various publicly available documents and websites as cited in the report |
Page 20
Page 21
4. | VALUATION METHODOLOGIES |
4.1 | Premise of Value |
4.2 | Methods for Determining Intellectual Property Value |
4.2.1 | Cost Approach |
4.2.2 | Income Approach |
28 | Smith, Gordon and Parr, Russell, Valuation of Intellectual Property and Intangible Assets, Second Edition, John Wiley & Sons, New York, NY, 1994, 152. |
Page 22
4.2.2.1 | Relief From Royalty Approach |
Royalty Base Determination |
Royalty Rate Determination |
Market Approach |
Page 23
Profit Apportionment Approach |
Royalty Rate Approach Conclusion |
29 | McKie, Edward F. Jr., “Pricing and Packaging the Technology,” Domestic and Foreign
Technology Licensing, 1984, 101. |
|
30 | Goldscheider, Robert, Technology Management Handbook, New York, NY, Clark Boardman Company, Ltd., 1984, 107. |
Page 24
4.2.3 | Market Approach |
4.2.4 | Conclusion |
Page 25
5. | ATARI IP VALUE SUMMARY |
1. Owned IP Packages
|
Estimated total value = $17.0 to $29 million | |
• Test Drive
|
Estimated value = $10 to $15 million | |
• Deer Hunter
|
Estimated value = $3 to $6 million | |
• Total Annihilation
|
Estimated value = $1 to $3 million | |
• All Other
|
Estimated value = $2.5 to $5 million | |
2. Owned Trademarks
|
Estimated total value = < $500,000 | |
3. Owned Company Names
|
Assigned zero value | |
4. Licenses
|
Assigned zero value |
Owned IP Packages |
Game Title | Launch Date | Cumulative Retail Sales | ||||||||||
• | Test Drive |
1992 | $ | 157.2 million | ||||||||
• | Deer Hunter |
1997 | $ | 71.8 million | ||||||||
• | Total Annihilation |
1997 | $ | 2.4 million |
* | — includes partial year 2006. Source: NPD point-of-sale data on PC and console games collected from participating U.S. retailers. NPD extrapolates their data to project for non-participating U.S. retailers. |
Page 26
Owned Trademarks |
Owned Company Names |
31 | Two of the Owned IP Packages videogame titles, Demolition Racer Series and Hardball, were excluded from this count because the existing titles are considered expired due to the expiration or either the in-game music licenses or the team/players licenses. |
Page 27
At this time, we have assigned no value to the Licenses. The two primary licensed properties are (1) the Atari Name/Fuji Logo and (2) the titles, trademarks, characters, etc. appearing in Dragonball series. Although important in generating revenue and profits for Atari Inc., the licenses (and all other licenses) have been assigned no IP value based on the reasonable assumption that the license agreements were negotiated and entered into in arm’s-length transactions, and therefore are representative of outcomes if the negotiations were to happen today. Therefore, because Atari Inc. does not own this IP and has negotiated fair terms for the rights to utilize the IP, the licenses themselves represent the value of the IP, and Atari Inc. is paying this value to the licensors. Our interpretation of the primary license agreements is that Atari Inc. has some rights to sublicense the Atari Name/Fuji Logo, and essentially has no rights to sublicense the Dragonball Z. Our interpretation should be verified by appropriate counsel. | ||
We strongly believe likely additional uses of the Atari Name/Fuji Logo that could generate meaningful incremental profits include: licensing to the apparel industry and to manufactures of consumer products and accessories (lighters, key chains, purses, etc.) — this appears outside the scope of the current sublicensing rights, and selling classic games on-line and for mobile devices. The potential of these additional uses is evidenced by the recent re-launch of the Commodore gaming business, with its focus on providing downloadable games via the Internet, and via Bluetooth technology from “Gaming Towers” to mobile devices (see Report Section 6.2.1). However, at this time, we have not assigned value to these potential additional strategies to extract value from the Atari Name/Fuji Logo because the economics of these opportunities (e.g., the royalty bases and royalty rates) have not been quantified and, importantly, Atari Inc. does not have rights to the classic Atari games. We believe it likely that Atari Inc. could capitalize on these opportunities itself, but such a strategy would require Atari Inc. to obtain a broader license from Atari Interactive to have rights to the classic Atari games, and to extend the trademark agreement beyond 2013. | ||
The following sections discuss the methodologies and inputs used to value the Atari Inc. Owned IP Packages and Owned Trademarks. |
Page 28
6. | ATARI IP VALUE — MARKET APPROACH | |
As stated previously, the Market Approach values assets based on comparable transactions between unrelated parties. The degree of reliance on comparable transactions depends on an assessment of whether the transactions are sufficiently similar to provide an indication of the fair market value of the assets in question. Factors to consider include the nature of the assets transferred, the industry and products involved, the agreement terms, the circumstances of the parties to the agreements and other factors that may affect the agreed-upon compensation. | ||
The following section describes the nature and terms of identified comparable videogame transactions, and then discusses the methodology used to estimate the value of the Atari Inc. Owned IP Packages and Owned Trademarks. |
6.1 | Atari Inc. Owned IP |
We identified the following “comparable” transactions associated with the sales of videogames. Details of each transaction are provided following the table. |
IP | ||||||||||||||||||||
Transaction | 2001-06 | 2001-06 | ||||||||||||||||||
Buyer | Seller | Value | Unit Sales | Revenue | Comments | |||||||||||||||
Ubisoft |
Atari Inc. | $22 million | 9.0 million | $ | 204 | Driver | ||||||||||||||
Entertainment |
million | Prior generation videogame series | ||||||||||||||||||
THQ |
Atari Inc. | $9 million | 1.2 million | $37 million | Stuntman | |||||||||||||||
(1) | Follow-on release game that was | |||||||||||||||||||
sold during development | ||||||||||||||||||||
Humongous |
Atari Inc. | $7.7 million | 11.8 million | $ | 161 | Backyard Sports, SPYFox, Pajama | ||||||||||||||
Inc. |
million | Sam, Putt Putt, Freddi Fish and Big | ||||||||||||||||||
Thinker | ||||||||||||||||||||
Infogrames |
Shiny | $33.8 million | 4.4 million | $ | 142 | The Matrix | ||||||||||||||
Entertainment | (2) | million | Other assets include the full | |||||||||||||||||
development operations of Shiny | ||||||||||||||||||||
Entertainment, and the patent for | ||||||||||||||||||||
Shiny’s Advanced Tessellation | ||||||||||||||||||||
Technology | ||||||||||||||||||||
Vivendi |
Atari Inc. | $2.3 million | n/a | n/a | Pandora | |||||||||||||||
Universal |
(3) | Game was sold in mid- | ||||||||||||||||||
Games |
development, with no historic | |||||||||||||||||||
sales | ||||||||||||||||||||
Vivendi |
Atari Inc. | $4 million | n/a | n/a | Timeshift | |||||||||||||||
Universal |
(4) | Game was sold in mid- | ||||||||||||||||||
Games |
development, with no historic | |||||||||||||||||||
sales |
(1) | Atari Inc. reportedly incurred $9.6 million in development cost associated with the follow-on release. Therefore, Atari Inc. received $400,000 less than the expenses it incurred. | |
(2) | In the Humongous transaction, $7.7 million (75%) of the $10.3 million total price was allocated to the IP. This same ratio was used to estimate the value of the IP transacted in the Shiny Entertainment Transaction (i.e., of the $47 million purchase price, $33.8 million was assumed allocated to The Matrix videogame IP). | |
(3) | Atari Inc. reportedly incurred $3.7 million in game development costs. Therefore, Atari Inc. received $1.4 million less than the expenses it incurred. | |
(4) | Atari Inc. reportedly incurred $3.6 million in game development costs. Therefore, Atari Inc. received $400,000 more than the expenses it incurred. |
Page 29
The Driver games and franchise was purchased by Ubisoft Entertainment from Atari Inc. in July 2006. Twenty-two million of the total purchase price ($24 million) was attributed to the IP rights of the acquired assets32 (i.e., the IP rights to the games and software, including source code and tools, and engines). | ||
The Driver series is considered one of the top 50 franchise series of videogames.33 In 2006, Atari announced that it has sold its Driver game franchise, and the assets of its U.K.-based Reflections game development studio, to France-based publisher Ubisoft for $24 million. The Driver franchise has to date sold more than 14 million units worldwide. Said Atari CEO Bruno Bonnell “In the driving category, we consider ‘Test Drive’ our key franchise which will require more resources and attention to build it as a landmark of its genre.”34 |
Atari Inc. personnel reported that THQ bought the rights to the follow-on release Stuntman videogame for $9 million in May 2006. The follow-on release game, Stuntman II, was under development by Atari Inc., and it had reportedly incurred $9.6 million in development costs. Therefore, these assets were transacted at a loss. |
Humongous developed children’s games, including: Backyard Sports, SPYFox, Pajama Sam, Putt Putt, Freddi Fish and Big Thinker. In August 2005, the IP associated with these videogames was purchased by Humongous, Inc. from Atari Inc. Of the total purchase price of $10.3 million, $7.7 million was attributed to the intangible assets.35 |
In 2002, Infogrames acquired the full development operations of Shiny Entertainment and exclusive rights to The Matrix sequel games for all major existing platforms, and their successors and replacements; the patent for Shiny’s Advanced Tessellation Technology; and exclusive rights to other tools and assets associated with the development of The Matrix games, for a purchase price of approximately $47 million. |
New York, New York, April 25, 2002 — Infogrames, Inc. (Nasdaq: IFGM), a leading publisher of interactive entertainment software, today announced that it has signed a Purchase Agreement to |
32 | Asset Purchase Agreements, Sellers (Atari Inc. and Reflections Interactive Limited) and Purchasers (Ubisoft Holdings and Ubisoft Entertainment Limited), July 13, 2006, 12. | |
33 | http://en.wikipedia.org/wiki/List_of_best_selling_computer_and_video_games. Top videogame franchises include: Mario (285 million), Pokémon (143 million), Final Fantasy (68 million), The Sims (58 million), Madden NFL (51 million), The Legend of Zelda (47 million), Tetris (45.2 million), Sonic the Hedgehog (44 million), Donkey Kong (43 million), Dragon Quest (40 million), Grand Theft Auto (40 million), Gran Turismo (38 million), Crash Bandicoot (39.2 million), James Bond (30 million), Tomb Raider (30 million), Resident Evil (30 million), Tony Hawk’s Pro Skater (27.9 million), Mega Man (26 million), Street Fighter (25 million), Age of Empires (25+ million), Tekken (22.7 million), Command & Conquer (21 million), Mortal Kombat (20 million), Kirby (20.9 million), FIFA (20 million), Metal Gear (19.4 million), Yu-Gi-Oh! (17.5 million), Rayman (17 million), Diablo (17 million), WWE SmackDown! (17 million), Half-Life (16 million), Halo (15.59 million), Tom Clancy’s Splinter Cell (14 million), Tom Clancy’s Rainbow Six (14 million), Warcraft (14 million), Harry Potter (13.2 million), Driver (12 million), Super Smash Bros. (11.65 million), Metroid (11.3 million), Tom Clancy’s Ghost Recon (11 million), Battlefield (11 million), Myst (11 million). | |
34 | http://www.dmwmedia.com/news/2006/07/14/atari-sells-driver-franchise-reflections-studio-to-ubisoft- for-24-million. | |
35 | Agreement, Seller (Atari Inc.) and Purchaser (Humongous, Inc.), August 22, 2005. |
Page 30
acquire Shiny Entertainment, Inc. from Interplay Entertainment Corp. (Nasdaq: IPLY). Through this acquisition, Infogrames will have exclusive worldwide rights to develop and publish interactive games based on sequels to the highly acclaimed, Academy Award-winning action thriller, THE MATRIX. The games will be based on the upcoming sequels, THE MATRIX RELOADED and THE MATRIX REVOLUTIONS from Warner Bros. Pictures. | |||
Under the terms of the agreement, Infogrames will acquire the full development operations of Shiny Entertainment and will have exclusive rights to the THE MATRIX sequel games for all major existing platforms, and their successors and replacements; the patent for Shiny’s Advanced Tessellation Technology; and exclusive rights to other tools and assets associated with the development of THE MATRIX games, for a purchase price of approximately $47 million (subject to certain adjustments), in a combination of cash and a promissory note.36 |
6.1.1 | Unit and Revenue Ratio Analysis |
Ocean Tomo reviewed the database provided by Atari that provided unit and dollar sales for all titles published by Atari. The file contains over 7,000 lines of data. Based on our understanding and categorization of the gaming titles, and discussions with Atari Inc. personnel, we determined the cumulative unit and dollar sales, from 2001 through November 2006, for each of: (1) the Owned IP Packages, (2) the Owned Trademarks, and (3) the titles associated with the identified comparable transactions. | ||
Using the transaction pricing and the videogame title financial data, Ocean Tomo calculated certain benchmark ratios that developed relationships between the transaction values and historic financial data. These benchmark ratios, “transaction value/videogame unit sales” and “transaction value/videogame revenues” were determined for the following transacted videogame titles: Driver, the bundle of various titles associated with the Humongous transaction, and The Matrix. As shown on the following table, there is significant variation in the calculated ratios. The “transaction value/unit” ratio varies from $0.65 to $8.00 (i.e. for every one million historic units sold [from 2001 through November 2006], the transaction value was between $650,000 and $8.0 million), and the “transaction value/revenue” ratio varies from 0.05 to 0.25 (i.e., for every $1 million is historic sales [from 2001 through November 2006], the transaction value was between $50,000 and $250,000). |
36 | http://pc.gamezone.com/news/04_25_02_01_49PM.htm. |
Page 31
($ and units in millions) | ||||||||||||||||||||
Transaction | 2001 through November 2006 | Ratio: Transaction Value to | ||||||||||||||||||
Title | Value | Units | Revenue | Units | Revenue | |||||||||||||||
Driver |
$ | 22.0 | 9.0 | $ | 204.0 | $ | 2.45 | 0.11 | ||||||||||||
Backyard Sports, SPYFox, Pajama Sam, Putt
Putt, Freddi Fish, Big Thinker |
$ | 7.7 | 11.8 | $ | 161.2 | $ | 0.65 | 0.05 | ||||||||||||
Matrix |
$ | 35.1 | 4.4 | $ | 141.8 | $ | 8.00 | 0.25 |
Observations regarding the above ratio analysis: |
• | The Driver and The Matrix videogames are teen and adult-oriented videogames that are considered strong franchises based on the number of different game titles developed. Because The Matrix movie trilogy is over, we believe it would be difficult for this videogame franchise to maintain its historic revenue levels. | ||
• | The Matrix original film was released in 1999, and the film’s success led to two more, The Matrix Reloaded and The Matrix Revolutions, which were released in two parts in 2003. The Matrix videogame transaction occurred in 2002 during a time of significant interest and exposure to this franchise; therefore, we would expect it to have significantly higher ratios than older franchise videogames that are not tied to a specific blockbuster media event such as a movie or book release. | ||
• | The Humongous series of videogames are children’s games, which typically sell for lower prices and/or to a smaller consumer base (i.e., to parents with children). We believe use of children’s videogame ratios would tend to understate the value of teen- and adult-oriented, higher priced games. |
Based on the above observations, we believe The Driver transaction is most comparable for use in valuing the Owned IP Packages, and especially the Test Drive franchise because they are the same genre and had many game title releases over the years. | ||
We then applied the above-determined benchmark ratios to the historic sales data of the Atari Inc. Owned IP Packages. The following table shows the resultant of applying the Driver, average and high ratio values to the sales history of the various Atari Inc. Owned IP Packages. The values were calculated by applying the above-presented ratios to the individual game title 2001 through November 2006 unit and sales data (i.e., the same data set used to calculate the ratios). |
Page 32
($ and units in millions) | ||||||||||||||||||||||||||||||||||||
Transaction | 2001 through November 2006 | Ratio: Transaction Value to | ||||||||||||||||||||||||||||||||||
Title | Value | Units | Revenue | Units | Revenue | |||||||||||||||||||||||||||||||
Driver |
$ | 22.0 | 9.0 | $ | 204.0 | $ | 2.45 | 0.11 | ||||||||||||||||||||||||||||
Backyard Sports, SPYFox, Pajama Sam, Putt
Putt, Freddi Fish, Big Thinker |
$ | 7.7 | 11.8 | $ | 161.2 | $ | 0.65 | 0.05 | ||||||||||||||||||||||||||||
Matrix |
$ | 35.1 | 4.4 | $ | 141.8 | $ | 8.00 | 0.25 | ||||||||||||||||||||||||||||
Valuation Results | ||||||||||||||||||||||||||||||||||||
Driver | Average | High | Driver | Average | High | |||||||||||||||||||||||||||||||
Test Drive Series |
3.6 | $ | 75.3 | $ | 8.9 | $ | 13.5 | $ | 29.1 | $ | 8.1 | $ | 10.1 | $ | 18.7 | |||||||||||||||||||||
Deer Hunter |
3.0 | $ | 33.5 | 7.4 | 11.2 | 24.2 | 3.6 | 4.5 | 8.3 | |||||||||||||||||||||||||||
Total Annihilation Series |
0.4 | $ | 5.7 | 1.1 | 1.6 | 3.5 | 0.6 | 0.8 | 1.4 | |||||||||||||||||||||||||||
Beetle Buggin’ |
0.0 | $ | 0.3 | 0.0 | 0.1 | 0.1 | 0.0 | 0.0 | 0.1 | |||||||||||||||||||||||||||
Big Air |
0.0 | $ | 0.9 | 0.1 | 0.1 | 0.3 | 0.1 | 0.1 | 0.2 | |||||||||||||||||||||||||||
Bubsy Series |
— | $ | — | — | — | — | — | — | — | |||||||||||||||||||||||||||
Castles and Catapults |
0.0 | $ | 0.1 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0.0 | |||||||||||||||||||||||||||
Climber |
— | $ | — | — | — | — | — | — | — | |||||||||||||||||||||||||||
Critical Depth |
0.0 | $ | 0.1 | 0.1 | 0.1 | 0.2 | 0.0 | 0.0 | 0.0 | |||||||||||||||||||||||||||
Combat Cars |
— | $ | — | — | — | — | — | — | — | |||||||||||||||||||||||||||
Deadlock Series |
0.0 | $ | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | |||||||||||||||||||||||||||
Demolition Racer Series |
0.1 | $ | 1.6 | 0.2 | 0.4 | 0.8 | 0.2 | 0.2 | 0.4 | |||||||||||||||||||||||||||
Everest |
0.1 | $ | 0.6 | 0.1 | 0.2 | 0.5 | 0.1 | 0.1 | 0.1 | |||||||||||||||||||||||||||
Fatty Bear’s Birthday Surprise |
0.0 | $ | 0.0 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0.0 | |||||||||||||||||||||||||||
Hardball |
— | $ | — | — | — | — | — | — | — | |||||||||||||||||||||||||||
Imperium Galactica Series |
0.1 | $ | 2.5 | 0.2 | 0.3 | 0.7 | 0.3 | 0.3 | 0.6 | |||||||||||||||||||||||||||
Junk |
— | $ | — | — | — | — | — | — | — | |||||||||||||||||||||||||||
Moonbase Commander |
0.0 | $ | 0.2 | 0.0 | 0.1 | 0.1 | 0.0 | 0.0 | 0.1 | |||||||||||||||||||||||||||
Nam |
0.1 | $ | 0.4 | 0.1 | 0.2 | 0.4 | 0.0 | 0.0 | 0.1 | |||||||||||||||||||||||||||
Redline |
— | $ | — | — | — | — | — | — | — | |||||||||||||||||||||||||||
Rogue Trip |
0.1 | $ | 0.4 | 0.2 | 0.3 | 0.7 | 0.0 | 0.1 | 0.1 | |||||||||||||||||||||||||||
Shadow Ops |
0.2 | $ | 6.0 | 0.5 | 0.8 | 1.6 | 0.6 | 0.8 | 1.5 | |||||||||||||||||||||||||||
Slave Zero |
0.1 | $ | 0.3 | 0.1 | 0.2 | 0.4 | 0.0 | 0.0 | 0.1 | |||||||||||||||||||||||||||
Snowmobile Championship 2000 |
— | $ | — | — | — | — | — | — | — | |||||||||||||||||||||||||||
Snowmobile Racing |
0.1 | $ | 0.9 | 0.3 | 0.4 | 0.9 | 0.1 | 0.1 | 0.2 | |||||||||||||||||||||||||||
Steel Tide |
0.0 | $ | 0.3 | 0.1 | 0.1 | 0.2 | 0.0 | 0.0 | 0.1 | |||||||||||||||||||||||||||
Tactical Ops |
0.1 | $ | 1.3 | 0.2 | 0.3 | 0.6 | 0.1 | 0.2 | 0.3 | |||||||||||||||||||||||||||
Thrust |
— | $ | — | — | — | — | — | — | — | |||||||||||||||||||||||||||
World War II |
0.4 | $ | 6.9 | 0.9 | 1.4 | 3.0 | 0.7 | 0.9 | 1.7 |
The overall resultant values for the three main Owned IP assets are: Test Drive - $8-29 million, Deer Hunter - $4-24 million, and Total Annihilation - $0.5-4 million. We believe the best proxy to more precisely estimate the value ranges are the revenue-related multiples associated with the Driver series, which indicate a value $8 million, $4 million and $0.5 million, respectively, for Test Drive, Deer Hunter, and Total Annihilation. For the balance of the games (26 titles), the average resultant values are generally in the range of $100,000 to $200,000 per game. | ||
We recognize that an important limitation of the above analysis is that it is based on historic data, and potential buyers of the Owned IP Packages are interested in future revenue and profits. However, for older franchises such as Test Drive and Deer Hunter, the analysis provides relevant data points to consider. |
Page 33
6.1.2 | Per Title Revenue Analysis |
• | Test Drive $1 million to $13 million |
• | Deer Hunter $1 million to $3 million | ||
• | Total Annihilation $0.2 million to $1.5 million |
($ in millions) | ||||||||||||
Sum of Gross | Revenue / Trans. | |||||||||||
TITLES | Sales | Transaction Value | Value | |||||||||
DRIVER (DRIVER) Total |
$ | 77.6 | 3.5 | |||||||||
DRIVER 2 (DRIVE2) Total |
63.3 | 2.9 | ||||||||||
DRIVER 3 (DRIVE3) Total |
52.8 | $ | 22.0 | 2.4 | ||||||||
DRIVER: PARALLEL LINES (DRIVE4) Total |
8.5 | |||||||||||
DRIVER 1/DRIVER 2 COMPILATION (DV1DV2) Total |
1.0 | |||||||||||
THE MATRIX (MATRIX) Total |
$ | 115.8 | 3.3 | |||||||||
THE PATH OF NEO (MATRI3) Total |
26.5 | $ | 35.1 | 0.8 | ||||||||
MATRIX ONLINE |
1.1 |
Sum of Gross | Revenue / Trans. | |||||||||||
Sales | Value | Transaction Value | ||||||||||
TEST DRIVE 2001 (TDRI01) Total |
$ | 38.8 | $ | 12.9 | ||||||||
TEST DRIVE OFF ROAD — WIDE OPEN (TDRIWO) Total |
11.2 | 3.7 | ||||||||||
TEST DRIVE UNLIMITED (TDULMT) Total |
8.3 | 2.8 | ||||||||||
TEST DRIVE: EVE OF DESTRUCTION (MONGAM) Total |
7.2 | 2.4 | ||||||||||
TEST DRIVE 5 (TDRIV5) Total |
3.1 | 3 | 1.0 | |||||||||
TEST DRIVE LEMANS (TEDRLE) Total |
2.2 | |||||||||||
TEST DRIVE 6 (TDRIV) Total |
2.1 | |||||||||||
TEST DRIVE: OFF ROAD (TDRIOR) Total |
0.6 | |||||||||||
TEST DRIVE CYCLES (TDRCYL) Total |
0.4 | |||||||||||
TEST DRIVE 4 (TDRIV4) Total |
0.2 | |||||||||||
DEER HUNTER 3 (DEEHU3) Total |
$ | 10.0 | $ | 3.3 | ||||||||
DEER HUNTER 4 (DEEHU4) Total |
5.9 | 2.0 | ||||||||||
DEER HUNTER 5 (DEEHU5) Total |
5.0 | 1.7 | ||||||||||
DEER HUNTER (PS2) (DEEHUN) Total |
4.0 | 1.3 | ||||||||||
DEER HUNTER 2003 (DEEH03) Total |
3.0 | 3 | ||||||||||
DEER HUNTER 2 (DEEHU2) Total |
2.9 | |||||||||||
DEER HUNTER 2004 (DR6) (DEEHU6) Total |
1.4 | |||||||||||
DEER HUNTER 2005 (DEEHU7) Total |
1.0 | |||||||||||
DEER HUNTER TROPHY COLLECTION MB |
0.4 | |||||||||||
TOTAL ANNIHILATION KINGDOMS (TOTANK) Total |
$ | 4.0 | $ | 1.3 | ||||||||
TOTAL ANNIHILATION (TOTANI) Total |
0.6 | 0.2 | ||||||||||
TOTAL ANNIHILATION THE IRON PLAGUE (TOTPLA) Total |
0.4 | 3 | ||||||||||
TOTAL ANNIHILATION : COMMENDER PACK (TOTANP) Total |
0.4 | |||||||||||
TOTAL ANNIHILATION GOLD (TOANGO) Total |
0.3 |
Page 34
• | Revenues associated with the top Driver and Deer Hunter top titles are relatively consistent | ||
• | There are significant differences in the revenues of the top videogame title and the other titles associated with The Matrix, Test Drive and Total Annihilation |
6.1.3 | Overview of Identified Transactions37 |
• | Infogrames will acquire (April 2002) the full development operations of Shiny Entertainment and will have exclusive rights to The Matrix sequel games for all major existing platforms, and their successors and replacements; the patent for Shiny’s Advanced Tessellation Technology; and exclusive rights to other tools and assets associated with the development of The Matrix games, for a purchase price of approximately $47 million (subject to certain adjustments). | ||
• | UBI Soft Entertainment SA (ENXTPA: UBI) signed an agreement to acquire the assets of Reflections Interactive Limited from Atari Inc. on July 13, 2006. In a related transaction Ubisoft also agreed to acquire the intellectual property and technology rights to Driver, the world acclaimed brand of video games. The aggregate purchase price paid for both Driver and Reflections Interactive is 24 million in cash plus the assumption of certain liabilities associated with those assets. Reflections Interactive, Ltd. develops interactive entertainment software. It develops play station games and console games. Atari Inc. reported that $22 million of the sales price was for IP. |
||
• | Infogrames Entertainment SA signed a definitive agreement to acquire Humongous Studios from Atari Inc. on August 22, 2005 for a reported value of approximately $10.3 million. About $2 million of the purchase price represents prepayment of certain future costs Atari will incur related to platform royalty advances, manufacturing costs and milestone payments. Humongous Entertainment, Inc. creates interactive games for children. Some of its original characters are Putt-Putt, Freddi Fish, Pajama Sam and SPY Fox. It is a subsidiary of Infogrames, Inc. As of August 29, 2005, Humongous Entertainment, Inc. is a subsidiary of Infogrames Entertainment SA. Atari Inc. reported that $7.7 million of the sales price was for IP. |
• | Electronic Arts Inc. entered into an agreement to acquire the remaining 32% stake in Digital Illusions CE on March 17, 2006, for the reported consideration of approximately SEK 177.1 million (about USD $23 million). The transaction was completed on October 2, 2006. | ||
• | Electronic Arts Inc. (NASDAQ:ERTS) and JAMDAT Mobile Inc. (NASDAQ:JMDT) entered into a definitive merger agreement on December 8, 2005. Accordingly, EA acquired JAMDAT for a |
37 | CapitalIQ financial database. |
Page 35
• | Electronic Arts completed the acquisition of a 19.9% stake in Ubisoft Entertainment S.A. on February 3, 2005. The company paid approximately €68.9 million ($90 million). | ||
• | Electronic Arts announced an agreement to acquire Criterion Software Group Ltd. from Canon Europe. The acquisition closed October 19, 2004 for a reported $67.7 million. | ||
• | Pogo.com Inc. was acquired by Electronic Arts subsidiary, EA.com for $43.3 million on February 28, 2001. | ||
• | Electronic Arts completed the acquisition of ABC Software on July 28, 1998 for $16.5 million. | ||
• | Electronic Arts Inc. completed the acquisition of Maxis, Inc. for $167.5 million. Maxis became a wholly owned subsidiary of Electronic Arts. The transaction was closed on July 28, 1997. |
• | Under the terms of the agreement, Z-Axis has become a wholly owned subsidiary of Activision. Activision has agreed to pay Z-Axis’ equity holders $20.5 million in cash and Activision common stock. The transaction was completed on May 22, 2002. | ||
• | Activision issued common stock in connection with the acquisition of Gray Matter Interactive Studios. The total transaction value amounted to $3.2 million, and Gray Matter is now a wholly owned subsidiary of Activision. The deal closed January 14, 2002. | ||
• | Treyarch Invention LLC was acquired by Activision Inc. for $13.3 million. Pursuant to the transaction Treyarch Invention LLC will operate as a wholly owned subsidiary of Activision Inc. The transaction was completed on October 3, 2001. | ||
• | Neversoft Entertainment was acquired by Activision Inc. (Nasdaq: ATVI), for $12.4 million. The transaction was completed on September 30, 1999 and Neversoft is now a wholly owned subsidiary of Activision Inc. | ||
• | As a result of an acquisition, Elsinore Multimedia has become a wholly owned subsidiary of Activision. The transaction totaled $2.84 million was completed on July 9, 1999. | ||
• | Activision, Inc. completed the acquisition of Expert Software, Inc. (Nasdaq: XPRT) on June 22, 1999 for a total consideration of approximately $20.4 million. Expert Software, Inc. now operates as a subsidiary of Activision, Inc. | ||
• | Activision, Inc. announced the acquisition of Head Games Publishing, Inc. Under the terms of the merger agreement, Head Games has become a wholly owned subsidiary of Activision. The total transaction value was $10.3 million. The deal closed July 1, 1998. | ||
• | Activision Inc. acquired CentreSoft Ltd. for a reported value of approximately $44 million in stock. CentreSoft reported sales of $70.2 million in the fiscal year ending April 30, 1997. |
• | Take-Two Interactive Software, Inc. (NASDAQ:TTWO) purchased all of the outstanding capital stock of Visual Concepts Entertainment from SEGA Corporation on January 25, 2005 for approximately $24 million in cash. |
• | Rockstar Games, the publishing division of Take-Two Interactive Software, Inc. acquired Mobius Entertainment Ltd. on April 8, 2004. As reported under the terms of the deal, the purchase price was approximately $4.6 million. Mobius was renamed Rockstar Leeds. | ||
• | TDK Mediactive, Inc. was acquired by Take-Two Interactive Software, Inc. on December 3, 2003 for $22.6 million. | ||
• | Take-Two Interactive Software, Inc acquired Angel Studios, Inc. for $28 million cash and 235,679 shares of restricted Common Stock worth $6.7 million on closing of Take-Two Interactive Software, Inc.’s shares on November 19, 2002. Angel Studios was renamed Rockstar San Diego effective immediately. | ||
• | PopTop Software, Inc. was acquired by Take-Two Interactive Software, Inc. Based on Take-Two Interactive’s closing share price on July 21, 2000, the deal was valued at $5.7 million. | ||
• | Infogrames Entertainment, S.A. sold DMA Design Ltd to Take-Two Interactive Software, Inc. for $11 million in cash, including the assumption of certain bank indebtedness. The transaction was completed on September 29, 1999. |
• | THQ, Inc. (NASDAQ: THQI) issued shares of its common stock in its acquisition of Rainbow Studios. The deal closed December 21, 2001 with a total transaction size of $45.1 million. Rainbow Studios is now a wholly owned subsidiary of THQ. | ||
• | Volition, Inc. has been acquired by THQ, Inc. in an all stock transaction valued at approximately $22 million. In connection with this transaction, THQ subsequently acquired Volition’s matching service, Parallax Online, which offers support for Volition’s current and future games. The acquisition was completed August 31, 2000. | ||
• | THQ Inc. announced that it has acquired privately held Genetic Anomalies Inc. in an all-stock transaction valued at approximately $8 million. The acquisition includes rights to all of Genetic Anomalies’ products and its suite of online technology including multiplayer game servers and infrastructures, as well as its patent-pending virtual property technology. The acquisition was completed on December 13, 1999. | ||
• | THQ acquired GameFX, Inc. The transaction was completed May 4, 1998 and the total transaction size amounted to $7.0 million. |
• | Midway Games Inc. acquired The Pitbull Syndicate Limited for a reported value of approximately $3.5 million in stock on October 3, 2005. The Pitbull Syndicate Limited provides racing games. As of October 4, 2005, The Pitbull Syndicate Limited is a subsidiary of Midway Games, Inc. | ||
• | Midway Games Inc. acquired Paradox Development for $3.5 million in a stock deal. Paradox Development develops entertainment software for personal computers and gaming systems. The company’s games include X-Men: Next Dimension, X-Men: Mutant Academy 2, Lion King: Simba’s Mighty Adventure, X-Men: Mutant Academy, Rock’em Sock’em Robots, Wu Tang: Shaolin Style, Thrill Kill, Shockwave Assault, Shockwave Assault, Blackthorne, and Negotiball. As of November 2004, Paradox Development is a subsidiary of Midway Games Inc. | ||
• | Midway Games Inc. announced that it has acquired Inevitable Entertainment Inc. in an all-stock transaction for $2.1 million. Inevitable Entertainment Inc. was acquired by Midway Games Inc. as |
• | Midway Games Inc. announced that it has acquired Surreal Software Inc. in an all-stock transaction. On April 5, 2004, the transaction value is $4.2 million. The company’s products include Drakan: The Ancients’ Gates and Order of the Flame, LOTR—The Fellowship of the Rings, and The Suffering, all video games catering to audiences. It has strategic alliances with Black Label Games, Midway Games Inc., Sony Computer Entertainment, Vivendi Universal Games, Inc., and i.Solve Inc. |
Page 38
6.2 | Atari Inc. Owned Trademarks |
($ and units in millions) | Transaction | 2001 through November 2006 | Ratio: Transaction Value to | |||||||||||||||||||||||||||||||||
Title | Value | Units | Revenue | Units | Revenue | |||||||||||||||||||||||||||||||
Driver |
$ | 22.0 | 9.0 | $ | 204.0 | $ | 2.45 | 0.11 | ||||||||||||||||||||||||||||
Backyard Sports, SPYFox, Pajama Sam, Putt
Putt, Freddi Fish, Big Thinker |
$ | 7.7 | 11.8 | $ | 161.2 | $ | 0.65 | 0.05 | ||||||||||||||||||||||||||||
Matrix |
$ | 35.1 | 4.4 | $ | 141.8 | $ | 8.00 | 0.25 | ||||||||||||||||||||||||||||
Valuation Results | ||||||||||||||||||||||||||||||||||||
Driver | Average | High | Driver | Average | High | |||||||||||||||||||||||||||||||
40 Winks |
0.1 | $ | 3.0 | $ | 0.4 | $ | 0.5 | $ | 1.2 | $ | 0.3 | $ | 0.4 | $ | 0.7 | |||||||||||||||||||||
Beach Head |
0.1 | $ | 1.5 | 0.3 | 0.5 | 1.0 | 0.2 | 0.2 | 0.4 | |||||||||||||||||||||||||||
Beach Head 2000 |
0.3 | $ | 4.0 | 0.8 | 1.1 | 2.5 | 0.4 | 0.5 | 1.0 | |||||||||||||||||||||||||||
Big Air |
Owned IP | |||||||||||||||||||||||||||||||||||
Bird Hunter |
0.2 | $ | 2.1 | 0.5 | 0.7 | 1.6 | 0.2 | 0.3 | 0.5 | |||||||||||||||||||||||||||
Blender Bros. |
0.0 | $ | 0.3 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0.1 | |||||||||||||||||||||||||||
Boneyards |
— | $ | — | — | — | — | — | — | — | |||||||||||||||||||||||||||
Critical Depth |
Owned IP | |||||||||||||||||||||||||||||||||||
Deer Hunter |
Owned IP | |||||||||||||||||||||||||||||||||||
Dirt Track Racing |
0.8 | $ | 11.5 | 2.0 | 3.0 | 6.5 | 1.2 | 1.5 | 2.8 | |||||||||||||||||||||||||||
Enemy in Sight |
— | $ | — | — | — | — | — | — | — | |||||||||||||||||||||||||||
Fatty Bear |
Owned IP | |||||||||||||||||||||||||||||||||||
Fatty Bear’s Birthday Surprise |
Owned IP | |||||||||||||||||||||||||||||||||||
Fatty Bear’s FunPack |
Owned IP | |||||||||||||||||||||||||||||||||||
Fisherman’s Paradise |
0.0 | $ | 0.1 | 0.1 | 0.1 | 0.2 | 0.0 | 0.0 | 0.0 | |||||||||||||||||||||||||||
Grand Slam Turkey Hunt |
0.0 | $ | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | |||||||||||||||||||||||||||
Indigo Prophecy |
0.2 | $ | 5.9 | 0.5 | 0.7 | 1.6 | 0.6 | 0.8 | 1.5 | |||||||||||||||||||||||||||
M.O.O.R. (non-game) |
— | $ | — | — | — | — | — | — | — | |||||||||||||||||||||||||||
M.O.O.R. Logo (non-game) |
— | $ | — | — | — | — | — | — | — | |||||||||||||||||||||||||||
Moonbase Commander |
Owned IP | |||||||||||||||||||||||||||||||||||
Motor Mayhem |
0.2 | $ | 4.3 | 0.4 | 0.6 | 1.3 | 0.5 | 0.6 | 1.1 | |||||||||||||||||||||||||||
Outwars |
— | $ | — | — | — | — | — | — | — | |||||||||||||||||||||||||||
Professional Bass Tournament |
0.4 | $ | 3.5 | 0.9 | 1.4 | 3.0 | 0.4 | 0.5 | 0.9 | |||||||||||||||||||||||||||
Replay |
— | $ | — | — | — | — | — | — | — | |||||||||||||||||||||||||||
Season Ticket |
0.1 | $ | 0.7 | 0.1 | 0.2 | 0.4 | 0.1 | 0.1 | 0.2 | |||||||||||||||||||||||||||
Shadow Ops |
Owned IP | |||||||||||||||||||||||||||||||||||
Slave Zero |
Owned IP | |||||||||||||||||||||||||||||||||||
Sportsman’s Paradise |
0.0 | $ | 0.2 | 0.1 | 0.1 | 0.3 | 0.0 | 0.0 | 0.1 | |||||||||||||||||||||||||||
Star Control |
0.0 | $ | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | |||||||||||||||||||||||||||
Take Five |
— | $ | — | — | — | — | — | — | — | |||||||||||||||||||||||||||
Take Ten |
— | $ | — | — | — | — | — | — | — | |||||||||||||||||||||||||||
Test Drive |
Owned IP | |||||||||||||||||||||||||||||||||||
Test Drive Off-Road |
Owned IP | |||||||||||||||||||||||||||||||||||
Test Driver |
Owned IP | |||||||||||||||||||||||||||||||||||
Toff-Toff |
— | $ | — | — | — | — | — | — | — | |||||||||||||||||||||||||||
Total Annihilation |
Owned IP | |||||||||||||||||||||||||||||||||||
Total Annihilation — Attaque |
Owned IP | |||||||||||||||||||||||||||||||||||
Total Annihilation Batailles Strategique |
Owned IP |
Page 39
• | 40 Winks | ||
• | Indigo Prophecy | ||
• | Motor Mayhem |
6.2.1 | Benchmark for Atari Trademark Value |
• | In March 2005, Tulip Computers, based in the Netherlands, agreed to sell its Commodore International subsidiary to Yeahronimo Media Ventures, Inc. in a deal worth just over $32.7 million (of the total, $5.8 million is payable in installments without any connection to Yeahronimo’s performance, and the remaining balance is to be paid in yearly installments through 2010 according |
Page 40
to a scheme based on bandwidths set up and linked to the trend in turnover at Yeahronimo — CapitalIQ).38 Yeahronimo provides digital media services and consumer electronic products for the consumer and business-to-business market. It develops, acquires, and distributes various technologies for digital media transmission over the Internet. The company’s products and services enable customers to access, archive, create, customize, and share digital materials in formats compatible with the digital entertainment devices, such as personal computers, or PCs, CD and DVD players, compressed audio players, and personal digital assistants. In addition, Yeahronimo Media Ventures offers digital media players that enable individuals to record digital content onto their portable players.39 |
• | In October 2005, Yeahronimo, which has offices in Los Angeles and Baarn, The Netherlands, took
on Commodore as its own corporate moniker (Commodore International Corporation).40 |
||
• | In September 2006, Commodore’s reported revenues for the fiscal year ending June 30, 2005, were $3.0 million, with 2006 and 2007 revenues forecasted at $24.0 million and $82.3 million, respectively.41 | ||
• | In June 2006, the joint venture Commodore Gaming B.V. was formed between Commodore International Corp. and The Content Factory B.V. |
Page 41
6.3 | Atari Inc. Owned Company Names |
• | Accolade, Inc., and Sport Accolade and Design | ||
• | Cave Dog, and Cave Dog (Design) | ||
• | GT Interactive Software Corp., and GT Stylized | ||
• | Legend Entertainment Company | ||
• | Shiny Entertainment, Inc. | ||
• | Singletrac Entertainment Technologies, Inc. | ||
• | Slash Corporation | ||
• | WizardWorks Software |
6.4 | Atari Inc. In-Licenses |
• | The profitability of the licensed videogames has increased | ||
• | The licensing deal is very favorable to Atari Inc., and obtaining similar licensing rights today would be more costly | ||
• | The licensing rights are no longer available |
Page 42
• | Licensed Trademarks: Atari and Fuji Logo | ||
• | Rights: |
• | Exclusive right and license to use the Trademarks in connection with the Business and Territory | ||
• | Business: the business of developing, producing, publishing and distributing entertainment software and/or education software including for and in connection with online and multi-player applications, interactive television and mobile telephony, and ancillary merchandise and promotional goods related to such software | ||
• | Territory: United States, Canada and Mexico | ||
• | Right to conduct its Business in the Territory directly and/or through any sublicense |
• | Financial Terms: |
• | Royalty-free until December 31, 2008 | ||
• | Licensee shall issue to Atari Interactive 2,000,000 shares of common stock | ||
• | Licensee will pay Atari Interactive a royalty equal to 1% of Licensee’s net revenues in each calendar quarter in each of the calendar years ending December 31, 2009, 2010, 2011, 2012 and 2013. Net revenues will be the net revenues shown on Licensee’s consolidated statement of income included on the Form 10-Q |
• | Assignment — the Licensee shall not assign or otherwise transfer (except by permissible sublicense or other transfer expressly permitted elsewhere herein) any such rights, duties, obligations or undertakings or any portion thereof, to any third party without the prior, discretionary, written consent of Atari Interactive and Infogrames Entertainment S.A., which may be denied without cause |
43 | Trademark License Agreement, Atari Interactive, Inc. and Atari Inc., September 4, 2003. |
Page 43
9/03-12/08 | 01/09-12/13 | Total | ||||||||||||||
• |
Low | $1.0 million | $11.0 million | = $12.0 million | ||||||||||||
• |
High | $9.8 million | $23.5 million | = $33.3 million |
• | Licensed Products: interactive computer video games, and clue books/strategy/hint books | ||
• | License Property: titles, trademarks, characters, figures, storylines, etc. appearing in Dragonball, Dragonball Z, and Dragonball GT (and any new or additional episodes) | ||
• | Licensed Platforms: all standard console and handheld platforms, but specifically excluding: PC, Mac, wireless telecommunication devices, and the Internet |
• | Rights: |
• | Exclusive rights for the Licensed Products | ||
• | Territory: U.S., English-speaking Canada, Australia, New Zealand and South Africa | ||
• | Term: December 31, 2004 through January 9, 2010 |
• | Financial Terms: |
• | Guaranteed minimum royalty: $10 million | ||
• | Royalty rate: 8.5% of net sales (at <500,000 units) and 10% (at >500,000 units) |
• | Licensee shall not grant sublicenses or otherwise assign, transfer, alienate, encumber or change any of its rights or obligations hereunder without the express written consent of the Licensor |
44 | Sublicense Agreement, Atari Inc. and FUNimation Productions, Ltd., December 31, 2004. |
Page 44
7. | INCOME APPROACH — ATARI OWNED IP PACKAGES |
1. | Quantification of the total benefits pool — that is, the profits generated from sales of videogames embodying the subject IP; | ||
2. | Establishment of an appropriate profit split percentage to recognize that some portion of the profits is due to the IP; and | ||
3. | Accounting for risks. |
1. | Quantification of a royalty base — the net revenues from videogames embodying the subject IP; | ||
2. | Establishment of an appropriate IP royalty rate; and | ||
3. | Accounting for risks. |
7.1 | Test Drive Series |
7.1.1 | Summary |
• | Three new title releases: Test Drive Unlimited, Test Drive Unlimited 2, and Test Drive Unlimited 3 | ||
• | Platforms: consoles (PS2, PS3, Xbox 360 and Wii), PCs, and portables (PSP and NDS) | ||
• | Total gross units sold = 7.8 million units (average wholesale price of about $37) | ||
• | Total net revenue = $235.9 million ($225.1 from net product sales and $10.8 million from Other, such as on-line micro transactions and in-game advertising) | ||
• | Total gross profit = $167.6 million | ||
• | Total development costs = $41.9 million |
45 | Financial projection model for Test Drive Unlimited (file name: TDU 3 Titles Platform P&L Summay.xls). |
Page 45
• | Total contribution margin = $68.3 million (29% of net revenue). Note that contribution margin does not include corporate overhead expenses |
(in 000’s USD) | Terminal | |||||||||||||||||||||||||||
Contibution Margin | 2006 | 2007 | 2008 | 2009 | 2010 | Value | Total | |||||||||||||||||||||
Game Title (forecasted launch date) |
||||||||||||||||||||||||||||
Test Drive Unlimited |
||||||||||||||||||||||||||||
PS2 (Feb-07) |
521 | 195 | 65 | $ | 781 | |||||||||||||||||||||||
Xbox 360 (Sep-06) |
2,084 | 1,001 | 917 | $ | 4,002 | |||||||||||||||||||||||
PC (Feb-07) |
737 | 276 | 92 | $ | 1,105 | |||||||||||||||||||||||
PSP (Feb-07) |
799 | 300 | 100 | $ | 1,198 | |||||||||||||||||||||||
Test Drive Unlimited 2 |
||||||||||||||||||||||||||||
PS2 (Mar-08) |
1,217 | 471 | 196 | $ | 1,884 | |||||||||||||||||||||||
Xbox 360 (Mar-08) |
5,357 | 2,074 | 864 | $ | 8,294 | |||||||||||||||||||||||
Wii (Mar-08) |
8,331 | 3,225 | 1,344 | $ | 12,899 | |||||||||||||||||||||||
PC (Mar-08) |
1,615 | 625 | 260 | $ | 2,500 | |||||||||||||||||||||||
PSP (Mar-08) |
1,017 | 394 | 164 | $ | 1,575 | |||||||||||||||||||||||
NDS (Mar-08) |
1,907 | 738 | 308 | $ | 2,952 | |||||||||||||||||||||||
Test Drive Unlimited 3 |
||||||||||||||||||||||||||||
PS3 (Dec-09) |
3,548 | 7,096 | $ | 14,192 | ||||||||||||||||||||||||
Xbox 360 (Dec-09) |
1,266 | 2,533 | $ | 5,065 | ||||||||||||||||||||||||
Wii (Dec-09) |
2,111 | 4,222 | $ | 8,443 | ||||||||||||||||||||||||
PC (Dec-09) |
449 | 899 | $ | 1,797 | ||||||||||||||||||||||||
NDS (Dec-09) |
393 | 786 | $ | 1,572 | ||||||||||||||||||||||||
Total Contribution Margin |
$ | 2,084 | $ | 3,057 | $ | 21,130 | $ | 15,550 | $ | 18,670 | $ | 60,000 | $ | 120,492 | ||||||||||||||
CM Allocation to IP |
$ | 688 | $ | 1,009 | $ | 6,973 | $ | 5,132 | $ | 6,161 | $ | 19,800 | $ | 39,762 | ||||||||||||||
After-Tax Royalty Income |
$ | 416 | $ | 610 | $ | 4,219 | $ | 3,105 | $ | 3,728 | $ | 11,979 | $ | 24,056 | ||||||||||||||
Present Value Factor |
0.72 | 0.57 | 0.46 | 0.37 | 0.29 | |||||||||||||||||||||||
Net Present Value of IP |
$ | — | $ | 437 | $ | 2,416 | $ | 1,422 | $ | 1,366 | $ | 3,509 | $ | 9,149 |
Terminal | ||||||||||||||||||||||||||||
(in 000’s USD) | 2006 | 2007 | 2008 | 2009 | 2010 | Value | Total | |||||||||||||||||||||
Total Net Revenue |
$ | 15,344 | $ | 26,580 | $ | 66,389 | $ | 46,798 | $ | 56,657 | $ | 220,000 | $ | 431,768 | ||||||||||||||
Royalty Rate |
8.0 | % | 8.0 | % | 8.0 | % | 8.0 | % | 8.0 | % | 8.0 | % | ||||||||||||||||
Royalty Revenue |
n/a | $ | 2,126 | $ | 5,311 | $ | 3,744 | $ | 4,533 | $ | 17,600 | $ | 33,314 | |||||||||||||||
After-Tax Royalty Revenue |
$ | 1,286 | $ | 3,213 | $ | 2,265 | $ | 2,742 | $ | 10,648 | $ | 20,155 | ||||||||||||||||
Present Value Factor |
0.72 | 0.57 | 0.46 | 0.37 | 0.29 | |||||||||||||||||||||||
Net Present Value of IP |
$ | 921 | $ | 1,840 | $ | 1,038 | $ | 1,005 | $ | 3,119 | $ | 7,922 |
Page 46
7.1.2 | Analysis 1 — Profit Allocation to IP |
7.1.2.1 | Profit Pool Quantification |
• | Gross Product Sales (gross units sold X average wholesale price) | ||
• | Net Product Sales (gross product sales less price protection, returns, customer discounts, and co-op) | ||
• | Net Revenue (net product sales plus royalty income [from distributors] and other income [e.g., on-line micro transactions]) | ||
• | Gross Profit (net revenue less COGS and distribution fee) | ||
• | Contribution Margin (gross profit less development expense, investment in next-gen/online, production management, localization, quality assurance, license cost, advertising expense, and sales and distribution expense) |
• | Launch Date: the estimated launch dates for each title on each platform were provided by Atari Inc. | ||
• | Ramp-up Period: based on discussions with Atari Inc., we utilized the following ramp-up rationale — 50% of total contribution margin captured in Q1 following launch, 75% captured in the first year following launch, and 100% captured in the first two years following launch. | ||
• | Terminal Value: we estimated revenues beyond 2010 using a terminal value multiple. In order to estimate revenues for years beyond 2010, we considered a formula commonly used in the field of valuation that is often referred to as the perpetuity formula.46 The perpetuity enables calculation of the present value of a stream of cash flows starting on any given year and extending into the future. In using the formula, we assumed an annual steady-state contribution margin level beyond 2010 of $15 million (which is the prior 4 years’ average contribution margin), a growth rate of 0%, and a discount rate of 25%. |
7.1.2.2 | Allocation of Profit Pool to IP |
46 | Perpetuity = (cash flow) X (1 + long-term growth rate) / (discount rate — long-term growth rate). |
Page 47
• | Development of the original videogame concept, characters, storyline, etc. | ||
• | Maintain and enforce the trademarks, copyrights, and other IP | ||
• | Monitor the licensee’s IP and trademark usage | ||
• | Enforce the license terms |
• | Develop new videogames or improve existing videogames based on the franchise | ||
• | Transport and warehouse | ||
• | Manage purchasing and inventory management | ||
• | Provide sales and marketing | ||
• | Establish and maintain sales channels |
Page 48
7.1.2.3 | Other Considerations |
• | Tax considerations | ||
• | Discount rate | ||
Tax Considerations |
47 | Smith, Gordon V, Parr, Russel, L., Intellectual Property — Valuation, Exploitation, and Infringement Damages, 410. | |
48 | A relatively recent statement of financial accounting standards (“SFAS”), SFAS 142,
Goodwill and Other Intangible Assets, impacts the amortization of trademarks. SFAS 142 requires
that the intangible assets be designated as either finite-lived or indefinite-lived assets. The
finite-lived assets are booked at their fair value and must be amortized over their remaining
useful lives. The indefinite-lived assets are booked at fair value and are subject to an annual
impairment test rather than amortization. The determinants of whether an asset is finite or
indefinite-lived can vary among similar assets. Two determinants of remaining useful life that
illustrate this potential variability are functional and economic. Functional asset life spans are
determined by the ability of the asset to continue to perform its intended function. Economic life
spans are determined by the asset’s ongoing ability to generate income or revenue. For example, one
trademark may be designated as indefinite-lived because its ability to generate revenue is expected
to continue unabated for the foreseeable future whereas a different trademark may be designated as
finite-lived since its expected utility is relatively short. The key to an accurate designation of
remaining useful life, whether finite or indefinite, is a thorough understanding of the asset’s
future prospects and the competitive environment in which it operates. http://72.14.203.104/search?q=cache:ymQHCFMf7U0J:www.ipfrontline.com/depts/article.asp%3Fid%3D11092% 26d eptid%3D3+trademark+amortization+number+of+years&hl=en&gl=us&ct=clnk&cd=7. |
Page 49
SIC 7372 | ||||
Cost of Equity |
||||
Median |
18.32 | % | ||
Median + Size Premium |
22.11 | % | ||
SIC Composite |
17.46 | % | ||
SIC Composite + Size Premium |
18.41 | % | ||
Weighted Average Cost of Capital |
||||
Median |
17.15 | % | ||
Median + Size Premium |
20.26 | % | ||
SIC Composite |
17.33 | % | ||
SIC Composite + Size Premium |
18.26 | % |
SIC Code 7372: establishments primarily engaged in the design, development, and production of prepackaged computer software |
49 | Bloomberg financial database. | |
50 | Ibbotson Associates, Cost of Capital Quarterly — 2005 Yearbook, Chicago, IL, 7-16. |
Page 50
7.1.3 | Analysis 2 — Relief from Royalty |
7.1.3.1 | Royalty Base Quantification |
• | Gross Product Sales (gross units sold X average wholesale price) | ||
• | Net Product Sales (gross product sales less price protection, returns, customer discounts, and co-op) | ||
• | Net Revenue (net product sales plus royalty income [from distributors] and other income [e.g., on-line micro transactions]) |
• | Launch Date: estimated launch dates for each title on each platform were provided by Atari Inc. | ||
• | Ramp-up Period: based on discussions with Atari Inc., we utilized the following ramp-up rationale — 50% of total revenue captured in Q1 following launch, 75% captured in the first year following launch, and 100% captured in the first two years following launch. | ||
• | Terminal Value: we estimated revenues beyond 2010 using a terminal value multiple. In order to estimate revenues for years beyond 2010, we considered a formula commonly used in the field of valuation that is often referred to as the perpetuity formula.51 The perpetuity enables calculation of the present value of a stream of revenue starting on any given year and extending into the future. In using the formula, we assumed an annual steady-state revenue level beyond 2010 of $55 million (which is slightly below the prior 4 years’ average net revenue), a growth rate of 0%, and a discount rate of 25%. |
7.1.3.2 | Royalty Rate Analysis |
• | Atari Inc. licensing agreements | ||
• | Publicly available licensing data associated with videogames | ||
• | Profit Apportionment Approach |
• | Atari Inc.’s overall operating margins | ||
• | Comparable companies’ operating margins | ||
• | Relevant SIC codes’ operating margins |
51 | Perpetuity = (cash flow) X (1 + long-term growth rate) / (discount rate — long-term growth rate). |
Page 51
1. | Atari License to Dragonball Z | ||
Beginning in 1999, sublicensing agreements between FUNimation Productions Inc. and Infogrames, Inc. have been entered into (FUNimation has a license from Toei Animation Ltd. — the IP owner). That is, FUNimation provides a sub-license to Infogrames. The latest and seventh sublicense agreement is dated December 31, 2004. Key aspects of the latest agreement include: |
• | Licensed Products: interactive computer video games, and clue books/strategy/hint books | ||
• | License Property: titles, trademarks, characters, figures, storylines, etc. appearing in Dragonball, Dragonball Z, and Dragonball GT (and any new or additional episodes) | ||
• | Rights: |
• | Exclusive rights for the Licensed Products | ||
• | Territory: U.S., English-speaking Canada, Australia, New Zealand and South Africa | ||
• | Term: December 31, 2004 through January 9, 2010 |
• | Financial Terms: |
• | Guaranteed minimum royalty: $10 million | ||
• | Royalty rate: 8.5% of net sales (at <500,000 units) and 10% (at >500,000 units) |
• | Licensee shall not grant sublicenses or otherwise assign, transfer, alienate, encumber or change any of its rights or obligations hereunder without the express written consent of the Licensor |
Page 52
2. | Atari License to Earthworm Jim | ||
Atari, Inc. (licensee) entered into a license agreement with Interplay Entertainment, Inc. on April 27, 2006 Key aspects of the latest agreement include:52 |
• | Licensed Products: handheld and online videogames | ||
• | License Property: universe of Earthworm Jim intellectual property, including copyrights, trademarks, names, characters, print/video/animation materials | ||
• | Rights: |
• | Worldwide, exclusive rights | ||
• | Term: April 27, 2006 through May 1, 2011 |
• | Financial Terms: |
• | Up-front payment: $350,000, credited against royalty payments | ||
• | Royalty rate: 7% of net sales for handheld videogames, and 10% of net receipts for online videogames |
Royalty | Royalty Rates | Upfront | ||||||||||||||||||||||
Licensor | Licensee | Assets | Base | Low | High | Mean | Fee | Notes | ||||||||||||||||
Mindscape Inc.
|
Take-Two Interactive Software Inc. | Game titles of Jetfighter and Full Burn or Black Dahlia | Revenue | 10 | % | 15 | % | 12.5 | % | $ | 800,000 | Royalty rate is 15% on revenue until Take-Two has reimbursed Mindscape for all advances on titles and is then reduced to 10%. | ||||||||||||
Various
|
Piranha Interactive Publishing |
Majestic Part 1 & Alice’s Adventures in Wonderland & Mother Goose software | Sales | 10 | % | 14 | % | 12 | % | $ | 0 | Compensation is industry standard of 10 — 14% royalty on sales. | ||||||||||||
Celerity Solutions Inc.
|
Blizzard Entertainment (subsidiary of Davidson & Associates. | Computer Software for Blizzard’s Warcraft game series | Net Sales | 5 | % | 10 | % | 7.5 | % | $ | 1,250,000 | $1,250,000 fee is for development costs. Royalty rate is 5% on net receipts from $5 million to $10 million, 7.5% from $10 million to $15 million and 10% on net receipts greater then $15 million. | ||||||||||||
Image Charm
|
Eidos PLC | Licensing rights to series of computer games known as Championship Manager | — | 20 | % | 33 | % | 26.5 | % | $ | 0 | Royalty rates were reduced from between 20%-33% to 4% per year in amendment. | ||||||||||||
Microsoft Corporation
|
Interplay Entertainment Corp |
Software products running on the Xbox game system |
Per Unit Sale | 5 | % | 7 | % | 6 | % | $ | 0 | Units 1 — 500,000 are subject to 7% rate, 500,001 — 1,000,000 subject to 6.5%, 1,000,001 — 2,000,000 subject to 6% and 2,000,001 and above subject to 5% royalty rate. | ||||||||||||
Ripley Entertainment Inc.
|
Sanctuary Woods Multimedia Corp. | Video Game titled The Riddle of Master Lu and other children’s educational games | Sales | 10 | % | 40 | % | 25 | % | $ | 150,000 | This is an amendment to a previous license agreement dated September 7, 1993. Non-exclusive right applies to children’s educational games only. 10% royalty rate on all products except for The Riddle of Master Lu which has a royalty of 40%. | ||||||||||||
Taf System
|
Interplay Entertainment Corp |
Computer game software related to 3D sea fishing | Sales | 30 | % | 30 | % | 30 | % | $ | 100,000 | — | ||||||||||||
Gravity Corporation
|
Level Up! | Online role-playing game Ragnarok | Total Sales | 25 | % | 25 | % | 25 | % | $ | 750,000 | License agreement is effective in Brazil and India. | ||||||||||||
Magnavox
|
Activision Inc. | 11 Activision videogame cartridges | Sales | 5 | % | 5 | % | 5 | % | Decision in litigation | ||||||||||||||
Diversified Cosmetics
|
icrystal Inc. | Internet based casino software | Net | 10 | % | 10 | % | 10 | % | |||||||||||||||
International
|
Revenues | |||||||||||||||||||||||
Zone4Play
|
Cosmotrade Investments Ltd. | Platforms and four interactive games compatible with 10 different mobile devices | Revenue | 20 | % | 20 | % | 20 | % | 150,000 | GBP | |||||||||||||
Average | 14 | % | 19 | % | 16 | % | ||||||||||||||||||
8 | % | 10 | % | |||||||||||||||||||||
Median | 10 | % | 20 | % | 19 | % | ||||||||||||||||||
10 | % | 10 | % |
52 | License Agreement, Atari Inc. and Interplay Entertainment, Inc, April 27, 2006. |
EBITDA % | 2002 | 2003 | 2004 | 2005 | 2006 | Average | ||||||||||||||||||||||
Electronic Arts, Inc. |
20.2 | % | 18.7 | % | 18.8 | % | 19.8 | % | 21.9 | % | 19.9 | % | Year end March 31 | |||||||||||||||
Activision Inc. |
19.1 | % | 24.3 | % | 22.0 | % | 23.5 | % | 15.7 | % | 20.9 | % | Year end March 31 | |||||||||||||||
Take-Two Interactive Software, Inc. |
17.3 | % | 23.4 | % | 17.6 | % | 12.2 | % | 17.6 | % | Year end October 31 | |||||||||||||||||
THQ Inc. |
5.8 | % | 27.5 | % | 26.6 | % | 18.5 | % | 19.6 | % | Year end March 31 | |||||||||||||||||
Majesco Entertainment Co. |
3.8 | % | 12.5 | % | 25.9 | % | -9.4 | % | 8.2 | % | Year end October 31 | |||||||||||||||||
Midway Games Inc. |
15.4 | % | 5.2 | % | 6.4 | % | -15.4 | % | 2.9 | % | Year end December 31 | |||||||||||||||||
Square Enix Co. Ltd. |
22.8 | % | 32.6 | % | 38.2 | % | 18.6 | % | 28.1 | % | Year end March 31 | |||||||||||||||||
UBI Soft Entertainment SA |
25.1 | % | 21.7 | % | 24.7 | % | 34.1 | % | 32.8 | % | 27.7 | % | Year end March 31 | |||||||||||||||
Average Operating Margin |
16.8 | % | 16.8 | % | 21.9 | % | 16.2 | % | 21.5 | % | 18.1 | % | ||||||||||||||||
Apportionment Percentage | Implied Royalty Rates — Overall |
|||||||||||||||||||||||||||
20% |
3.4 | % | 3.4 | % | 4.4 | % | 3.2 | % | 4.3 | % | 3.6 | % | ||||||||||||||||
25% |
4.2 | % | 4.2 | % | 5.5 | % | 4.1 | % | 5.4 | % | 4.5 | % | ||||||||||||||||
30% |
5.0 | % | 5.0 | % | 6.6 | % | 4.9 | % | 6.5 | % | 5.4 | % |
53 | Ibbotson Associates, Cost of Capital Quarterly — 2005 Yearbook, Chicago, IL, 7-16. |
SIC 7372 | ||||||||
Operating Margin | Median | SIC Composite | ||||||
-7.9 | % | 26.7 | % |
Implied Royalty | ||||||||
Profit Split |
||||||||
20% |
-1.6 | % | 5.3 | % | ||||
25% |
-2.0 | % | 6.7 | % | ||||
30% |
-2.4 | % | 8.0 | % |
Analysis | Royalty Rate Range | |||
•
|
Atari License Agreements | 7% to 10% | ||
•
|
Most Applicable Publicly Available License Agreements | 5% to 10% | ||
•
|
Atari Operating Margin Apportionment | n/a — widely varying | ||
•
|
Comparable Company Operating Margin Apportionment | 3% to 7% | ||
•
|
Relevant SIC Code Apportionment | 5% to 8% |
7.1.3.3 | Other Considerations |
7.2 | Deer Hunter Series and Other Game Titles |
Page 55
Sum of Gross | ||||
($ in millions) | Sales | |||
TEST DRIVE 2001 (TDRI01) Total |
$ | 38.8 | ||
TEST DRIVE OFF ROAD — WIDE OPEN (TDRIWO) Total |
11.2 | |||
TEST DRIVE UNLIMITED (TDULMT) Total |
8.3 | |||
TEST DRIVE: EVE OF DESTRUCTION (MONGAM) Total |
7.2 | |||
TEST DRIVE 5 (TDRIV5) Total |
3.1 | |||
TEST DRIVE LEMANS (TEDRLE) Total |
2.2 | |||
TEST DRIVE 6 (TDRIV) Total |
2.1 | |||
TEST DRIVE: OFF ROAD (TDRIOR) Total |
0.6 | |||
TEST DRIVE CYCLES (TDRCYL) Total |
0.4 | |||
TEST DRIVE 4 (TDRIV4) Total |
0.2 | |||
DEER HUNTER 3 (DEEHU3) Total |
$ | 10.0 | ||
DEER HUNTER 4 (DEEHU4) Total |
5.9 | |||
DEER HUNTER 5 (DEEHU5) Total |
5.0 | |||
DEER HUNTER (PS2) (DEEHUN) Total |
4.0 | |||
DEER HUNTER 2003 (DEEH03) Total |
3.0 | |||
DEER HUNTER 2 (DEEHU2) Total |
2.9 | |||
DEER HUNTER 2004 (DR6) (DEEHU6) Total |
1.4 | |||
DEER HUNTER 2005 (DEEHU7) Total |
1.0 | |||
DEER HUNTER TROPHY COLLECTION MB |
0.4 | |||
TOTAL ANNIHILATION KINGDOMS (TOTANK) Total |
$ | 4.0 | ||
TOTAL ANNIHILATION (TOTANI) Total |
0.6 | |||
TOTAL ANNIHILATION THE IRON PLAGUE (TOTPLA) Total |
0.4 | |||
TOTAL ANNIHILATION : COMMENDER PACK (TOTANP) Total |
0.4 | |||
TOTAL ANNIHILATION GOLD (TOANGO) Total |
0.3 |
Sum of Gross | ||||||||
($ in millions) | Sales | |||||||
TEST DRIVE 2001 (TDRI01) Total |
$ | 38.8 | 100 | % | ||||
TEST DRIVE OFF ROAD — WIDE OPEN (TDRIWO) Total |
11.2 | 100 | % | |||||
TEST DRIVE UNLIMITED (TDULMT) Total |
8.3 | 100 | % | |||||
DEER HUNTER 3 (DEEHU3) Total |
$ | 10.0 | 26 | % | ||||
DEER HUNTER 4 (DEEHU4) Total |
5.9 | 52 | % | |||||
DEER HUNTER 5 (DEEHU5) Total |
5.0 | 61 | % | |||||
TOTAL ANNIHILATION KINGDOMS (TOTANK) Total |
$ | 4.0 | 10 | % | ||||
TOTAL ANNIHILATION (TOTANI) Total |
0.6 | 5 | % | |||||
TOTAL ANNIHILATION THE IRON PLAGUE (TOTPLA) Total |
0.4 | 5 | % |
54 | Calculations: $2.1 million = 26% X $7.9 million; and $5.6 million = 61% X $9.1 million. | |
55 | Calculations: $0.4 million = 5% X $7.9 million, and $0.9 million = 10% X $9.1 million. |
Page 56
8. | STATEMENT OF LIMITING CONDITIONS | |
The purpose of this study is to estimate fair market value of certain of Atari Inc.’s IP as of January 1, 2007 assuming an arm’s length transaction involving unrelated parties. | ||
Neither all nor any part of the contents of this study may be conveyed to the public or any third party via any medium without Ocean Tomo’s express written consent. | ||
In connection with our work, representatives of Atari Inc. and their agents have provided us with financial, technical and other related information. Ocean Tomo has accepted this information as fairly reflecting the business prospects of the subject assets for the respective periods, except as specifically noted herein. Publicly available information has been obtained from sources generally deemed reliable. While Ocean Tomo believes the information relied upon to be both accurate and complete, it does not represent this information as such, and has accepted the information without further verification. | ||
Neither Ocean Tomo nor any of its employees has any present or contemplated future interest in the assets valued in this report. Neither our employment nor our compensation is in any way contingent upon the estimates contained in this report. | ||
Respectfully submitted, |
Page 57
Ocean Tomo Expectations | ||||||
FMV of Owned IP Packages |
||||||
Test Drive Deer Hunter Total Annihilation Other |
$10 million $3 million $1 million $2.5 million | to | $15 million $6 million $3 million $5 million | |||
FMV of Owned Trademarks | <$500,000 | |||||
FMV of Owned Company Names | Assigned Zero Value | |||||
FMV of In-Licenses | Assigned Zero Value | |||||
Total
|
$17.0 million | to | $29.5 million |
Note: | ||
(1) | See Exhibit 1.1 |
Analysis Results | ||||||||||||
Videogame Franchise |
||||||||||||
Analysis |
||||||||||||
Test Drive — Ocean Tomo Conclusion
|
$10 million | to | $15 million | |||||||||
Market Approach I (average transaction data)
|
$ | 8 | $ | 29 | Report Section 6.1.1 | |||||||
Market Approach I (Driver transaction data)
|
$ | 8 | $ | 9 | Report Section 6.1.1 | |||||||
Market Approach II (historic title sales)
|
$ | 1 | $ | 13 | Report Section 6.1.2 | |||||||
Market Approach II (future title sales)
|
$ | 12 | $ | 22 | Report Section 6.1.2 | |||||||
Income Approach I (allocation of total profits)
|
$ | 9 | $ | 9 | Report Section 7.1.2 | |||||||
Income Approach II (Relief from Royalty)
|
$ | 8 | $ | 8 | Report Section 7.1.3 | |||||||
Deer Hunter — Ocean Tomo Conclusion
|
$3 million | $6 million | ||||||||||
Market Approach I (average transaction data)
|
$ | 4 | $ | 24 | Report Section 6.1.1 | |||||||
Market Approach I (Driver transaction data)
|
$ | 4 | $ | 7 | Report Section 6.1.1 | |||||||
Market Approach II (historic title sales)
|
$ | 1 | $ | 3 | Report Section 6.1.2 | |||||||
Income Approach Basis
|
$ | 2 | $ | 6 | Report Section 7.2 | |||||||
Total Annihilation — Ocean Tomo Conclusion
|
$1 million | $3 million | ||||||||||
Market Approach I (average transaction data)
|
$ | 0.5 | $ | 4 | Report Section 6.1.1 | |||||||
Market Approach I (Driver transaction data)
|
$ | 0.5 | $ | 1 | Report Section 6.1.1 | |||||||
Market Approach II (historic title sales)
|
$ | 0.2 | $ | 1.5 | Report Section 6.1.2 | |||||||
Income Approach Basis
|
$ | 0.4 | $ | 0.9 | Report Section 7.2 |
(in 000’s USD) | Terminal | |||||||||||||||||||||||||||
Contribution Margin | 2006 | 2007 | 2008 | 2009 | 2010 | Value | Total(5) | |||||||||||||||||||||
Game Title (forecasted launch date)(1) |
||||||||||||||||||||||||||||
Test Drive Unlimited |
||||||||||||||||||||||||||||
PS2 (Feb-07) |
521 | 195 | 65 | $ | 781 | |||||||||||||||||||||||
Xbox 360 (Sep-06) |
2,084 | 1,001 | 917 | $ | 4,002 | |||||||||||||||||||||||
PC (Feb-07) |
737 | 276 | 92 | $ | 1,105 | |||||||||||||||||||||||
PSP (Feb-07) |
799 | 300 | 100 | $ | 1,198 | |||||||||||||||||||||||
Test Drive Unlimited 2 |
||||||||||||||||||||||||||||
PS2 (Mar-08) |
1,217 | 471 | 196 | $ | 1,884 | |||||||||||||||||||||||
Xbox 360 (Mar-08) |
5,357 | 2,074 | 864 | $ | 8,294 | |||||||||||||||||||||||
Wii (Mar-08) |
8,331 | 3,225 | 1,344 | $ | 12,899 | |||||||||||||||||||||||
PC (Mar-08) |
1,615 | 625 | 260 | $ | 2,500 | |||||||||||||||||||||||
PSP (Mar-08) |
1,017 | 394 | 164 | $ | 1,575 | |||||||||||||||||||||||
NDS (Mar-08) |
1,907 | 738 | 308 | $ | 2,952 | |||||||||||||||||||||||
Test Drive Unlimited 3 |
||||||||||||||||||||||||||||
PS3 (Dec-09) |
3,548 | 7,096 | $ | 14,192 | (7) | |||||||||||||||||||||||
Xbox 360 (Dec-09) |
1,266 | 2,533 | $ | 5,065 | (7) | |||||||||||||||||||||||
Wii (Dec-09) |
2,111 | 4,222 | $ | 8,443 | (7) | |||||||||||||||||||||||
PC (Dec-09) |
449 | 899 | $ | 1,797 | (7) | |||||||||||||||||||||||
NDS (Dec-09) |
393 | 786 | $ | 1,572 | (7) | |||||||||||||||||||||||
Total Contribution Margin |
$ | 2,084 | $ | 3,057 | $ | 21,130 | $ | 15,550 | $ | 18,670 | $ | 60,000 | (6) | $ | 120,492 | |||||||||||||
CM Allocation to IP (2) |
$ | 688 | $ | 1,009 | $ | 6,973 | $ | 5,132 | $ | 6,161 | $ | 19,800 | $ | 39,762 | ||||||||||||||
After-Tax Royalty Income (3) |
$ | 416 | $ | 610 | $ | 4,219 | $ | 3,105 | $ | 3,728 | $ | 11,979 | $ | 24,056 | ||||||||||||||
Present Value Factor (4) |
0.72 | 0.57 | 0.46 | 0.37 | 0.29 | |||||||||||||||||||||||
Net Present Value of IP |
$ | — | $ | 437 | $ | 2,416 | $ | 1,422 | $ | 1,366 | $ | 3,509 | $ | 9,149 | ||||||||||||||
Implied Royalty Rate (as % of net revenue) |
4 | % | 4 | % | 11 | % | 11 | % | 11 | % | 9 | % | 9 | % |
Inputs | ||||||
(2) CM Allocation to IP
|
33 | % | see Report Section 7.1.2.2 | |||
(3) Tax Rate
|
39.5 | % | see Report Section 7.1.2.3 | |||
(4) Discount Rate
|
25 | % | see Report Section 7.1.2.3 | |||
(6) Post 2010 steady-state CM
|
$ | 15,000 | based on prior years average Contribution Margin | |||
(6) Post 2010 CM growth rate
|
0 | % |
Notes: | ||
(1) | Source: interview of Atari Inc. personnel. | |
(2) | See above. | |
(3) | See above. | |
(4) | See Exhibit 3.0 | |
(5) | Source: Financial projection model for Test Drive Unlimited (file name: TDU 3 Titles Platform P&L Summay.xls). | |
Contribution Margin allocation projections: 50% of videogame total revenue obtained in the first quarter following launch, 75% in first year, and 100% in first two years. | ||
(6) | Perpetuity = (cash flow) X (1 + long-term growth rate) / (discount rate – long-term growth rate). | |
(7) | 75% of Total Forecasted Contribution Margin modeled to be captured by 2010 based on launch date and start of terminal value period. |
(in 000’s USD) | ||||||||||||||||||||||||||||
Terminal | ||||||||||||||||||||||||||||
2006 | 2007 | 2008 | 2009 | 2010 | Value | Total | ||||||||||||||||||||||
Total Net Revenue (1) |
$ | 15,344 | $ | 26,580 | $ | 66,389 | $ | 46,798 | $ | 56,657 | $ | 220,000 | $ | 431,768 | ||||||||||||||
Royalty Rate (2) |
8.0 | % | 8.0 | % | 8.0 | % | 8.0 | % | 8.0 | % | 8.0 | % | ||||||||||||||||
Royalty Revenue |
n/a | $ | 2,126 | $ | 5,311 | $ | 3,744 | $ | 4,533 | $ | 17,600 | $ | 33,314 | |||||||||||||||
After-Tax Royalty Revenue (3) |
$ | 1,286 | $ | 3,213 | $ | 2,265 | $ | 2,742 | $ | 10,648 | $ | 20,155 | ||||||||||||||||
Present Value Factor (4) |
0.72 | 0.57 | 0.46 | 0.37 | 0.29 | |||||||||||||||||||||||
Net Present Value of IP |
$ | 921 | $ | 1,840 | $ | 1,038 | $ | 1,005 | $ | 3,119 | $ | 7,922 |
Inputs | ||||||
(2) Royalty Rate
|
8.0 | % | see Report Section 7.1.3.2 | |||
(3) Tax Rate
|
39.5 | % | see Report Section 7.1.2.3 | |||
(4) Discount Rate
|
25 | % | see Report Section 7.1.2.3 |
Notes: | ||
(1) | See Exhibit 2.3. | |
(2) | See above. | |
(3) | See above. | |
(4) | See Exhibit 3.0. |
(in 000’s USD) | Terminal | |||||||||||||||||||||||||||
Net Revenue | 2006 | 2007 | 2008 | 2009 | 2010 | Value | Total(2) | |||||||||||||||||||||
Game Title (forecasted launch date)(1) |
||||||||||||||||||||||||||||
Test Drive Unlimited |
||||||||||||||||||||||||||||
PS2 (Feb-07) |
10,989 | 4,121 | 1,374 | $ | 16,483 | |||||||||||||||||||||||
Xbox 360 (Sep-06) |
15,344 | 7,365 | 6,751 | $ | 29,460 | |||||||||||||||||||||||
PC (Feb-07) |
3,354 | 1,258 | 419 | $ | 5,031 | |||||||||||||||||||||||
PSP (Feb-07) |
4,872 | 1,827 | 609 | $ | 7,308 | |||||||||||||||||||||||
Test Drive Unlimited 2 |
||||||||||||||||||||||||||||
PS2 (Mar-08) |
4,790 | 1,854 | 773 | $ | 7,417 | |||||||||||||||||||||||
Xbox 360 (Mar-08) |
18,601 | 7,200 | 3,000 | $ | 28,801 | |||||||||||||||||||||||
Wii (Mar-08) |
16,668 | 6,452 | 2,688 | $ | 25,808 | |||||||||||||||||||||||
PC (Mar-08) |
4,312 | 1,669 | 696 | $ | 6,677 | |||||||||||||||||||||||
PSP (Mar-08) |
2,780 | 1,076 | 448 | $ | 4,305 | |||||||||||||||||||||||
NDS (Mar-08) |
5,282 | 2,045 | 852 | $ | 8,178 | |||||||||||||||||||||||
Test Drive Unlimited 3 |
||||||||||||||||||||||||||||
PS3 (Dec-09) |
10,467 | 20,934 | $ | 41,868 | (4) | |||||||||||||||||||||||
Xbox 360 (Dec-09) |
5,562 | 11,123 | $ | 22,246 | (4) | |||||||||||||||||||||||
Wii (Dec-09) |
5,108 | 10,216 | $ | 20,432 | (4) | |||||||||||||||||||||||
PC (Dec-09) |
1,500 | 2,999 | $ | 5,998 | (4) | |||||||||||||||||||||||
NDS (Dec-09) |
1,464 | 2,928 | $ | 5,856 | (4) | |||||||||||||||||||||||
Total Net Revenue |
$ | 15,344 | $ | 26,580 | $ | 66,389 | $ | 46,798 | $ | 56,657 | $ | 220,000 | (3) | $ | 431,768 |
Inputs | ||||||
(3) Discount Rate
|
25 | % | see Report Section 7.1.2.3 | |||
(3) Post 2010 steady-state revenue
|
$ | 55,000 | based on prior years average Net Revenue | |||
(3) Post 2010 CM growth rate
|
0 | % |
Notes: | ||
(1) | Source: interview of Atari Inc. personnel. | |
(2) | Source: Financial projection model for Test Drive Unlimited (file name: TDU 3 Titles Platform P&L Summay.xls). | |
Revenue allocation projections: 50% of videogame total revenue obtained in the first quarter following launch, 75% in first year, and 100% in first two years. | ||
(3) | Perpetuity = (cash flow) X (1 + long-term growth rate) / (discount rate — long-term growth rate). | |
(4) | 75% of Total Forecasted Net Revenue modeled to be captured by 2010 based on launch date and start of terminal value period. |
FMV as of:
|
January 1, 2007 | |||||
Discount Rate: (1)
|
25 | % |
Months from | ||||||||||||||
Year | Beginning Date | Ending Date | Mid-Point | 01/01/07 | PV Factor (2)(3) | |||||||||
2006
|
January 1, 2007 | December 31, 2007 | July 1, 2007 | 6 | 0.8952 | |||||||||
2007
|
January 1, 2008 | December 31, 2008 | July 1, 2008 | 18 | 0.7155 | |||||||||
2008
|
January 1, 2009 | December 31, 2009 | July 1, 2009 | 30 | 0.5726 | |||||||||
2009
|
January 1, 2010 | December 31, 2010 | July 1, 2010 | 42 | 0.4581 | |||||||||
2010
|
January 1, 2011 | December 31, 2011 | July 1, 2011 | 54 | 0.3665 | |||||||||
2011
|
January 1, 2012 | December 31, 2012 | July 1, 2012 | 66 | 0.2929 |
Notes: | ||
(1) | See Valuation Report Section 7.1.2.3. | |
(2) | PV Factors calculated using the formula: 1/(1 + Discount Rate)^(“Months from January 1, 2007”/12). | |
(3) | Mid-period convention is assumed. |
This ‘SC 13E3/A’ Filing | Date | Other Filings | ||
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12/31/13 | ||||
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1/1/12 | ||||
12/31/11 | ||||
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1/1/11 | ||||
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1/9/10 | ||||
1/1/10 | ||||
12/31/09 | ||||
7/1/09 | ||||
1/1/09 | ||||
12/31/08 | ||||
Filed on: | 9/5/08 | DEFM14A, SC TO-I | ||
7/1/08 | 10-K, NT 10-K | |||
1/1/08 | ||||
12/31/07 | 10-Q | |||
7/1/07 | ||||
1/1/07 | ||||
10/2/06 | ||||
9/1/06 | 8-K | |||
7/13/06 | 8-K | |||
4/27/06 | ||||
3/17/06 | ||||
2/15/06 | 8-K, SC 13G/A | |||
12/8/05 | ||||
10/4/05 | ||||
10/3/05 | ||||
8/29/05 | ||||
8/22/05 | 8-K | |||
6/30/05 | 10-Q | |||
2/3/05 | 8-K | |||
1/25/05 | ||||
12/31/04 | 10-Q | |||
10/19/04 | ||||
4/8/04 | ||||
4/5/04 | ||||
12/3/03 | ||||
9/4/03 | ||||
11/19/02 | 8-K | |||
5/22/02 | S-8 | |||
4/25/02 | 8-K | |||
1/14/02 | ||||
12/21/01 | ||||
10/3/01 | ||||
2/28/01 | ||||
8/31/00 | ||||
7/21/00 | ||||
12/13/99 | ||||
9/30/99 | 10-Q | |||
9/29/99 | ||||
7/9/99 | ||||
6/22/99 | ||||
7/28/98 | ||||
7/1/98 | ||||
5/4/98 | ||||
7/28/97 | ||||
4/30/97 | DEF 14A | |||
9/7/93 | ||||
List all Filings |