Current Report · Form 8-K
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(BW)(UT-KLEVER-MARKETING)(KLMK) Klever Marketing Appoints William Dupre
President
Business, Advertising and Marketing, Retail and Shopping, Supermarkets
Editors
SALT LAKE CITY--(BUSINESS WIRE)--December 3, 2003--Klever Marketing(TM) Inc.
(OTC BB:KLMK) Wednesday announces the appointment of William J. Dupre as
president.
Dupre joined Klever Marketing one year ago as executive vice president and
chief operating officer. He will retain his title as chief operating officer.
Dupre's promotion replaces Richard J. Trout as president, while D. Paul Smith,
chairman, chief financial officer and corporate secretary/treasurer, assumes the
additional role of executive vice president. Trout remains on the board.
During Dupre's tenure at Klever Marketing, he has proven to be instrumental
in identifying and fostering key strategic relationships, including that of
Fujitsu Transaction Solutions. Announced October 28, 2003, Fujitsu and Klever
Marketing intend to jointly market a complete retail solution for personal
shopping.
Dupre stated that, as president, he "will strive to maximize the Company's
consumer-centric in-store media by leveraging its intellectual property
portfolio to drive ongoing corporate objectives."
Prior to Klever Marketing, Dupre attained over fifteen years of proven
executive level retail product development and in-store marketing experience
including four years at Smart Media / SnapShopper, four years at VideOcart, and
seven years at Information Resources (IRI).
Klever Marketing has developed and markets a proprietary, wireless, in-store
advertising & communications system for supermarket, mass merchandising and
other retail applications. Called the Klever-Kart(R) System, it utilizes
patented and proven technology to deliver targeted ads and promotions through a
small, electronic, remotely programmable display affixed to the shopping-cart
handle. Each marketing message reaches an individual consumer at the exact
product location, or Point-of-Selection(R), where industry research indicates
over 70% of all purchase decisions are made. The Company believes that these
one-to-one electronic communication capabilities, its Point-of-Selection
delivery, and their patent portfolio provide a formidable first-position in
which to control the in-store marketing space.
The statements made in this release that are not historical facts contain
forward-looking information that involves risks and uncertainties. Important
factors that may cause actual results to differ include, but are not limited to,
the impact of competitive products and services, the company's ability to manage
growth and acquisitions of technology or businesses, the condition of the
capital markets, the effect of economic and business conditions and other risks
detailed from time to time in the company's filings with the Securities and
Exchange Commission.
CONTACT: Klever Marketing
William (Bill) Dupre, 801/322-1221 ext. 117
billd@kleverkart.com
KEYWORD: UTAH
INDUSTRY KEYWORD: COMED COMPUTERS/ELECTRONICS
INTERACTIVE/MULTIMEDIA/INTERNET FOODS/BEVERAGES RETAIL
SUPERMARKETS MANAGEMENT CHANGES
Dates Referenced Herein and Documents Incorporated By Reference
| This 8-K Filing | | Date | | Other Filings |
|---|
| |  |
| | 10/28/03 |
| For The Period Ended | | 12/3/03 | | 8-K |
| Filed On / Filed As Of | | 12/4/03 |
| |
| Top | | List All Filings |
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