SEC Info - Publicis Groupe SA - 425 - Bcom3 Group Inc

SEC Info

Home

Help

Please Sign In

Publicis Groupe SA · 425 · Bcom3 Group Inc · On 3/7/02

Filed On 3/7/02 · SEC File 0-32649 · Accession Number 898822-2-403

  As Of                Filer                Filing    For/On/As Docs:Size              Issuer               Agent

 3/07/02  Publicis Groupe SA                425                    1:50   Bcom3 Group Inc                   Wachtell Lipton..Katz/FA

Business-Combination Transaction Communication · Rule 425
Filing Table of Contents

Document/Exhibit                   Description                      Pages   Size 

 1: 425         Business-Combination Transaction Communication        50     61K

Document Table of Contents

Page	(sequential)	\|	(alphabetic)	Top
			Alternative Formats (Word, et al.) Bcom3 Pro Forma Table of Contents
1	1st Page - Filing Submission
4	Table of Contents
25	Bcom3
48	Pro Forma

425 1st Page of 50 TOC Top Previous Next Bottom Just 1st
 






                                               Filed by Publicis Groupe S.A.
                       pursuant to Rule 425 under the Securities Act of 1933
                              and deemed filed pursuant to Rule 14a-12 under
                                     the Securities and Exchange Act of 1934

                                         Subject Company:  Bcom3 Group, Inc.
                                               Commission File No. 000-32649

                                                       PUBLICIS / BCOM3 / DENTSU

                                                  PRESS AND ANALYST PRESENTATION

                                                            PARIS, MARCH 7, 2002

                                                       [PUBLICIS GROUPE SA LOGO]

425 2nd Page of 50 TOC 1st Previous Next Bottom Just 2nd

DISCLAIMER

  These materials do not constitute an offer or invitation to purchase any
     securities or a solicitation of an offer to buy any securities, pursuant to
the merger or otherwise.                                              

o  FORWARD-LOOKING INFORMATION                                              

This document contains certain "forward-looking statements" within the
meaning of the provisions of the United States Private Securities     
Litigation Reform Act of 1995. These include statements regarding the 
anticipated closing date of the merger transaction, anticipated tax   
 consequences, and anticipated future operating results. Forward-looking
   statements can be identified by the fact that they do not relate strictly
  to historical or current facts. They often include words like "believe,"
     "expect," "anticipate," "estimated," "pro forma," and "intend" or future or
     conditional verbs such as "will," "would," or "may." The factors that could
  cause actual results to differ materially from expected results include,
but are not limited to, the factors set forth in Publicis Groupe S.A. 
     ("Publicis") and Bcom3 Group, Inc ("Bcom3") filings with the Securities and
     Exchange Commission (SEC), delays in completing the merger, difficulties in
 integrating the Bcom3 companies with the Publicis divisions, changes in
 general economic conditions that may adversely affect the businesses in
     which Publicis and Bcom3 are engaged and changes in the securities markets.
     Readers are referred to Publicis and Bcom3's most recent reports filed with
the SEC.                                                              

o    ADDITIONAL INFORMATION                                                     

  Publicis and Bcom3 will be filing a proxy statement/prospectus and other
   relevant documents concerning the merger with the Securities and Exchange
    Commission (SEC). We urge investors to read the proxy statement/prospectus
   when it becomes available and any other relevant documents filed with the
    SEC because these documents will contain important information.  Investors
    will be able to obtain the documents free of charge at the SEC's web site,
    http://www.sec.gov. In addition, investors may obtain documents filed with
  the SEC by Publicis free of charge by directing a request to Publicis at
   133, avenue des Champs Elysees, 75008 Paris, France. Investors may obtain
     documents filed with the SEC by Bcom3 free of charge by directing a request
to Bcom3 at 35 West Wacker Drive Chicago, IL 60601.                   

  Bcom3 and its directors, executive officers and certain other members of
Bcom3 management and employees may be soliciting proxies from Bcom3   
shareholders in connection with the merger. Information concerning the
    participants in the proxy solicitation will be set forth the Annual Report
 on Form 10-K of Bcom3 for the year ended December 31, 2001, to be filed
with the SEC. Information concerning the participants in the proxy    
    solicitation will also be set forth in the proxy statement/prospectus when
it is filed with the SEC.                                             

o    FINANCIAL ACCOUNTING STANDARDS                                             

Except if otherwise stated all financial information given in this    
     presentation concerning Publicis is presented according to French Generally
    Accepted Accounting Standards, or estimations based on internal management
accounts.                                                             

1                                                      [PUBLICIS GROUPE SA LOGO]

425 3rd Page of 50 TOC 1st Previous Next Bottom Just 3rd

------------------------                -----------------------                 

MERGER OF PUBLICIS                      LONG TERM PARTNERSHIP                 
AND BCOM3                         AGREEMENT WITH DENTSU           

------------------------                -----------------------                 

Acquisition of 100% of                  Dentsu to become a large              
Boston                                  and stable shareholder of             
          Publicis

Creation of the world's                 Exclusive and long term               
fourth largest                          global partnership                    
communications group                    agreement between Dentsu              
              and Publicis

2                                                      [PUBLICIS GROUPE SA LOGO]

425 4th Page of 50 TOC 1st Previous Next Bottom Just 4th

TABLE OF CONTENTS                                     

I.    Overview of Bcom3 and Dentsu                                              

II.   Becoming a true global leader                                             

III.  A friendly offer                                                          

IV.   Creating value                                                            

3                                                      [PUBLICIS GROUPE SA LOGO]

425 5th Page of 50 TOC 1st Previous Next Bottom Just 5th

BCOM3 OVERVIEW

o 7th largest communications group in the world with $1.9bn of revenues         

o More than 500 offices in over 90 countries with 18,000 employees              

o Renowned agencies including major brands:                                     

[Leo Burnett Company Logo]                 [D'Arcy Masius Benton & Bowles Logo] 

[Starcom Mediavest Group Logo]

4                                                      [PUBLICIS GROUPE SA LOGO]

425 6th Page of 50 TOC 1st Previous Next Bottom Just 6th

MAJOR GLOBAL OPERATING UNITS

---------------  ----------------------------------------  -------------------- 
Major brands                    Activity                       2001 Revenues    
---------------  ----------------------------------------  -------------------- 

[Leo Burnett       Global Advertising Network                          $733m    
Company Logo]                                                                   

[D'Arcy Masius     Global Advertising Network                           475     
Benton & Bowles                                                                 
Logo]                                                                         

[Starcom Mediavest Premier Media Agency                                 387     
Group Logo]                                                                   

[MS & L Logo]      Global Specialty Business - Public relations and      84     
public affairs                            

[M GROUP Logo]     Global Specialty Business - Healthcare communications 78     

              Others                                               160

                                                                    --------
                 Total                                              |$1.9bn|
                                                                    --------

[bbh Logo]         UK highly creative advertising agency (49% owned)            

5                                                      [PUBLICIS GROUPE SA LOGO]

425 7th Page of 50 TOC 1st Previous Next Bottom Just 7th

LONG STANDING RELATIONSHIPS WITH BLUE-CHIP CLIENTS

-------------------------------------- ------------------ --------------------- 
|          Top 10 Clients            | |  Relationship  | |   Bcom3 Brands    | 
|                                    | |      Date      | |    Represented    | 
-------------------------------------- ------------------ --------------------- 

1.   [Procter & Gamble Logo]                 1941                   >6      

2.   [Phillip Morris Logo]                   1954                   >3      

3.   [GM Logo]                               1933                   >6      

4.   [Kellogg's Logo]                        1949                   >3      

5.   [DIAGEO Logo]                           1935                   >4      

6.   [McDonald's Logo]                       1982                    3      

7.   [FIAT Logo]                             1951                   >3      

8.   [U.S. Army Logo]                        2000                    4      

9.   [MARS incorporated Logo]                1932                   >3      

10.   [PHILIPS Logo]                          1988                   >3       

6                                                      [PUBLICIS GROUPE SA LOGO]

425 8th Page of 50 TOC 1st Previous Next Bottom Just 8th

 2001 AND 2002 KEY BUSINESS WINS

---------------------------- -------------------------- ------------------------
|[Leo Burnett Company Logo]| |[D'Arcy Masius Benton   | |  [Starcom Mediavest  |
|                          | |   & Bowles Logo]       | |      Group Logo]     |
---------------------------- -------------------------- ------------------------
                                                [GM Logo] planning
[Kellogg's Logo] consolidated [GM Logo]   local area             assignment     
              entire account            marketing              largest in US
                                  assignment             history
                                                [BESTBUY  National
           consolidated                          com Logo] Broadcast
[Hallmark Logo]  trade and    [Heineken                [Kraft Logo] Media Agency
             retail account Logo]      agency of                 of Record
            record
[Morgan Stanley  Credit Card                           [Fiat Logo] Media Agency 
Logo]           Division                                            of Record 

----------------------------  ------------------------------------------------  
|                          |  |                                              |  
|        [MS&L Logo]       |  |                [MGROUP Logo]                 |  
|                          |  |                                              |  
----------------------------  ------------------------------------------------  

[Nike Logo]  brand presence    [GlaxoSmithKline Logo]     Seretide asthma       
        account, 2002                                treatment product
Olympic Winter                               (Italy)  
          Games             [Bristol-Meyers Squibb     US Agency of Record
                         Company Logo]             for Sustiva HIV
                                             treatment

7                                                      [PUBLICIS GROUPE SA LOGO]

425 9th Page of 50 TOC 1st Previous Next Bottom Just 9th

BCOM3 REVENUES MIX

-------------------------                      ---------------------            
| Geographical Breakdown|                      |Business Breakdown |            
-------------------------                      ---------------------            

[Pie Chart]                                    [Pie Chart]                      

North American 56%                             Advertising 58%                  

Europe         28%                             SAMS        42%                  

Asia Pacific   10%                             Of which 21% of total revenues:  
                                      Media counsel and buying
Latin America   6%                                                              

Of which 20% : France, Germany,                                                 
Spain, Italy and UK                                                             

2001 REVENUES : $1.9bn

8                                                      [PUBLICIS GROUPE SA LOGO]

425 10th Page of 50 TOC 1st Previous Next Bottom Just 10th

        [Leo Burnett Company Logo]

o Founded in 1935                                                               

o Has created some of the most recognizable brand icons in the world, including 
the Marlboro Man, Tony the Tiger, Charlie the Tuna, the Pillsbury Doughboy, 
and the Jolly Green Giant                                                   

o Over 9,000 employees in nearly 100 full service agencies in 84 countries      

o 2001 revenues : $733m                                                         

o Top 5 clients :                                                               

[Phillip Morris Logo]              [McDonald's Logo]          [U.S. Army Logo]  
   [Procter & Gamble Logo]            [Kellogg's Logo]

9                                                      [PUBLICIS GROUPE SA LOGO]

425 11th Page of 50 TOC 1st Previous Next Bottom Just 11th

[D'Arcy Masius Benton & Bowles Logo]

o Founded in 1906                                                               

o Core client list based on relationships spanning more than fifty years        

o Over 6,000 employees in 75 countries                                          

o 2001 revenues : $475m                                                         

o Top 5 clients :                                                               

[Procter & Gamble Logo]         [FIAT Logo]             [MARS incorporated Logo]
[GM Logo]           [DIAGEO Logo] 

10                                                     [PUBLICIS GROUPE SA LOGO]

425 12th Page of 50 TOC 1st Previous Next Bottom Just 12th

[Starcom MediaVest Group Logo]

o One of the premier media networks in the world, and one of the largest in the 
US                                                                          

o SMG was named Media Company of the year in 2000 by Advertising Age            
International and AdWeek                                                    

o 2001 annual billings are over $18bn vs $16bn in 2000                          

o Recent business wins: GM and Kraft                                            

o 2001 revenues : $387m                                                         

o Top 5 clients :                                                               

[Procter & Gamble Logo]                  [GM Logo]              [Coca-Cola Logo]
     [Philip Morris Logo]        [DIAGEO Logo]

11                                                     [PUBLICIS GROUPE SA LOGO]

425 13th Page of 50 TOC 1st Previous Next Bottom Just 13th

SPECIALIZED COMMUNICATIONS

[M GROUP Logo] - One of the worlds largest healthcare communications networks   
         with 18 offices and over 500 employees around the world

            - Top 5 clients: Astra Zeneca, Bristol Meyers Squibb, Hoechst,
Procter & Gamble, Glaxo                       

[MS & L Logo]  - Emerging global public relations network                       

              - Public relations and public affairs services through a network
of over 100 offices and affiliates            

               - Top 5 clients: GM, Procter & Gamble, Eli Lilly, Philips, Searle

[NOVO Logo]    - Customer Relationship Management platform                      

- NOVO/Giant Step merger completed in 2001        

[Pangea Logo]  - Unique multicultural capabilities: Asian, African-American and 
Hispanic                                      

        - Major brands include : Bromley, Lapiz, Vigilante, etc...

12                                                     [PUBLICIS GROUPE SA LOGO]

425 14th Page of 50 TOC 1st Previous Next Bottom Just 14th

2001 FINANCIAL PERFORMANCE

o Focus on global service : Top 10 client's organic growth of 4/5% in 2001      

o Evolution from traditional private company practices to public company        
management practices                                                        

- Market-based performance programs                                         

- Discipline of public reporting / accountability systems fully realised    

o Realisation of merger-related synergies                                       

                         --------   ---------    ---------
                         | 2001 |   |Margin |    |Growth |
                         | ($m) |   |       |    |       |
                         --------   ---------    ---------

          Revenues     1,896                    4.6%

          EBITDA         281        15%          34%

          EBIT           217        11%          37%

13                                                     [PUBLICIS GROUPE SA LOGO]

425 15th Page of 50 TOC 1st Previous Next Bottom Just 15th

 BCOM3 OWNERSHIP

o Privately held company                                                        

o Strategic Partner: Dentsu with 22% class B common shares                      

o Bcom3's four board members own 9% of the company                              

  - Control of 78% of the vote through the Trust's control of all Class A common
shares                                                                  

[Pie Chart] 

CLASS A                      CLASS B
-------                      -------

Other Employees 69%              Dentsu  22%    

Trustees 9%                                     

14                                                     [PUBLICIS GROUPE SA LOGO]

425 16th Page of 50 TOC 1st Previous Next Bottom Just 16th

[Communications Excellence Dentsu (CED) Logo] 

o One of the largest full service communications group in the world with $2.2bn 
of revenues                                                                 

- Largest advertising agency brand                                          

- 4th largest marketing and communications organisation                     

- 71% of revenues in advertising                                            

- Leading world-wide position in sports marketing                           

o Largest advertising company in Japan                                          

- 25% of domestic advertising revenues (#2 Hakuhodo has 12%)                

o Over 6,000 clients                                                            

- Japan's leading advertisers in all industries                             

- Large global corporation active in Japan                                  

o Geographical presence in 26 countries, 33 cities with 59 branches             

- Focus on Japan (95% of revenues)                                          

- Dentsu's alliance with Bcom3 focusing on serving clients outside Asia     

15                                                     [PUBLICIS GROUPE SA LOGO]

425 17th Page of 50 TOC 1st Previous Next Bottom Just 17th

 A STRONG JAPANESE FOCUSED CLIENT BASE

[Panasonic Logo]         [KAO Logo]        [Mitusbishi Electric Logo]           

[Hitachi Logo]           [Toyota Logo]     [Promise Technology, Inc. Logo]      

[NTT Communications Logo][Toshiba Logo]    [JTI Logo]                           

[Matsushita Logo]        [Suntory Logo]    [SEGA Logo]                          

[Coca-Cola Logo]         [McDonald's Logo] [Procter & Gamble Logo] [Nestle Logo]

16                                                     [PUBLICIS GROUPE SA LOGO]

425 18th Page of 50 TOC 1st Previous Next Bottom Just 18th

DENTSU MARKET STATISTICS

o Listed on the Tokyo Stock Exchange since Nov. 30, 2001                        

o Current Market capitalisation of $7bn                                         

o Two largest shareholders are Kyodo News, ~18% and Jiji Press Ltd., ~14%       

[Line graphs depicting Date Versus Share Price (Y/sh)]
[from 11/30/2001 to 02/22/2002] 

   Dentsu : +39%                Nikkei 225 : +6%

17                                                     [PUBLICIS GROUPE SA LOGO]

425 19th Page of 50 TOC 1st Previous Next Bottom Just 19th

TABLE OF CONTENTS 

I.   OVERVIEW OF BCOM3 AND DENTSU                                               

II.  BECOMING A TRUE GLOBAL LEADER                                              

III. A FRIENDLY OFFER                                                           

IV.  CREATING VALUE                                                             

18                                                     [PUBLICIS GROUPE SA LOGO]

425 20th Page of 50 TOC 1st Previous Next Bottom Just 20th

A UNIQUE THREE-WAY GLOBAL ALLIANCE

[World Map] 

[b|com3 logo]                              North America:        45%            

[Publicis Groupe S.A. Logo]                Europe:               24%            

[Communication Excellence Dentsu Logo]     Japan:                14%            

                               Other Asia:            9%

[RoW]                                                             8%            

[2001 WORLD-WIDE ADVERTISING EXPENDITURES: $311bn]

Source : Zenith Optimedia, December 2001                                        

19                                                     [PUBLICIS GROUPE SA LOGO]

425 21st Page of 50 TOC 1st Previous Next Bottom Just 21st

A UNIQUE THREE-WAY GLOBAL PARTNERSHIP 

o  Only global communication group with the capability to bring to its          
clients a true multicultural offering, answering consumers' needs         
world-wide                                                                

{Publicis Groupe S.A. logo}               born in France, European              

[b|com3 logo]                             born in the USA, American             

[Communication Excellence Dentsu Logo]    born in Japan, Asian                  

20                                                     [PUBLICIS GROUPE SA LOGO]

425 22nd Page of 50 TOC 1st Previous Next Bottom Just 22nd

 CREATION OF THE WORLD'S 4TH LARGEST
COMMUNICATIONS GROUP

o A leading group with revenues of euro4.6bn and 38,000 employees               

- A global powerhouse, part of the top tier communications groups           

o Second largest media counsel and buying group with billings of $36bn          

o Comprehensive geographical reach with leading positions and brands            

- Autonomous management in networks and units respecting clients and brands 
identities                                                              

- Globalization without standardization                                     

o Enhanced growth platform in specialized communications                        

- Healthcare, PR, Ethnic communications, sports marketing                   

o Global partnership agreement with Dentsu                                      

- Access to Japanese clients                                                

21                                                     [PUBLICIS GROUPE SA LOGO]

425 23rd Page of 50 TOC 1st Previous Next Bottom Just 23rd

FOURTH LARGEST COMMUNICATIONS GROUP 

[Bar Graph depicting Companies and Revenues]

Omnicom Group           $6.9bn                  

IPG                      6.7                    

WPP Group                5.8                    

Publicis after           4.0     (4TH DOWN)     

Dentsu                   2.2                    

Publicis before          2.1     (5TH DOWN)     

Havas Ad.                2.0                    

Bcom3                    1.9     (7TH DOWN)     

Grey Global              1.2                    

Cordiant                 0.8                    

SOURCE : 2001 PUBLISHED REVENUES EXCEPT FOR DENTSU, GREY GLOBAL AND CORDIANT    
(BROKERS' REPORTS)                                            

22                                                     [PUBLICIS GROUPE SA LOGO]

425 24th Page of 50 TOC 1st Previous Next Bottom Just 24th

SECOND LARGEST MEDIA COUNSEL AND BUYING GROUP 

[Bar Graph depicting Companies and Revenues]

IPG                      $39.5bn                

Publicis after (2)        36.3   (2ND DOWN)     

WPP (1)                   35.0                  

Omnicom                   21.5                  

Publicis before (2)       19.8   (4TH DOWN)     

Bcom3                     16.5   (5TH DOWN)     

Aegis                     13.3                  

Grey                      10.7                  

Havas Ad.                 8.5                   

              WORLD-WIDE ADVERTISING EXPENDITURES : $311BN
                         SOURCE : AD AGE, APRIL / JULY 2001, WORLD-WIDE BILLINGS

(1) Including Tempus                                                            
(2) Including Zenith                                                            

23                                                     [PUBLICIS GROUPE SA LOGO]

425 25th Page of 50 TOC 1st Previous Next Bottom Just 25th

GLOBAL WITH BALANCED GEOGRAPHICAL 
POSITION

PUBLICIS BEFORE                                                                 
-------------------                                                             
[pie chart depicting]                                                           
Asia Pacific - 7%                                                               
RoW - 5%                                                                        
North America - 43%                                                             
Europe - 45%                                                                    

BCOM3                                                                           
------                                                                          
[pie chart depicting]                                                           
Asia Pacific - 10%                                                              
RoW - 6%                                                                        
North America - 56%                                                             
Europe - 28%                                                                    

PUBLICIS AFTER                                                                  
------------------                                                              
[pie chart depicting]                                                           
Asia Pacific - 9%                                                               
RoW - 5%                                                                        
North America - 49%                                                             
Europe - 37%                                                                    

World-wide advertising expenditures                                             
o North America  45%                                                            
o Europe         24%                                                            
o Row            31%                                                            

24                                                     [PUBLICIS GROUPE SA LOGO]

425 26th Page of 50 TOC 1st Previous Next Bottom Just 26th

COMPREHENSIVE SERVICE OFFERING... 

PUBLICIS BEFORE                                                                 
-------------------                                                             
[pie chart depicting]                                                           
SAMS - 34%                                                                      
Advertising - 66%                                                               

BCOM3                                                                           
------                                                                          
[pie chart depicting]                                                           
SAMS - 42%                                                                      
Advertising - 58%                                                               

PUBLICIS AFTER                                                                  
------------------                                                              
[pie chart depicting]                                                           
SAMS - 38%                                                                      
Advertising - 62%                                                               

25                                                     [PUBLICIS GROUPE SA LOGO]

425 27th Page of 50 TOC 1st Previous Next Bottom Just 27th

 ... WITH LEADING BRANDS

        Publicis                           Bcom3

Advertising             [PUBLICIS LOGO]                    [LEO BURNETT LOGO]   
                [FALLON | WORLDWIDE LOGO]          [D'ARCY LOGO]
             [SAATCHI & SAATCHI LOGO]           [BBH LOGO]

Media counsel           [ZENITH MEDIA LOGO]                [STARCOM MEDIAVEST   
and buying              [OPTIMEDIA INTERNATIONAL LOGO]      GROUP LOGO]         

Marketing Services      [PUBLICIS DIALOG LOGO]             [MS&L LOGO]          
and Specialized         [FRANKEL LOGO]                     [M GROUP LOGO]       
communication           [THE TRIANGLE GROUP LOGO]          [PANGEA LOGO]        
              [NELSON COMMUNICATIONS             [NOVO LOGO]
WORLDWIDE LOGO]               
[MEDIASYSTEM LOGO]              
[PUBLICIS CONSULTANTS LOGO]     
[MEDIAS & REGIES EUROPE LOGO]   

26                                                     [PUBLICIS GROUPE SA LOGO]

425 28th Page of 50 TOC 1st Previous Next Bottom Just 28th

A GLOBAL ADVERTISING NETWORK

Strong autonomous advertising brands            Unchallenged geographical reach 

[PUBLICIS LOGO]             83 countries        #1 in Europe                    

[LEO BURNETT LOGO]          84 countries        #3 in the US                    

[SAATCHI & SAATCHI LOGO]    82 countries        Leading position in Asia        
                                       including Japan through
[D'ARCY LOGO]               75 countries        partnership agreement with      
                      Dentsu
| 
| 
| 
v 
 CLIENTS BENEFITING FROM
SUPERIOR FRANCHISE AND SERVICES 

27                                                     [PUBLICIS GROUPE SA LOGO]

425 29th Page of 50 TOC 1st Previous Next Bottom Just 29th

 STRONG AND COMPLEMENTARY ADVERTISING CLIENT
PORTFOLIO 

          Publicis                       Bcom3
                   -------------------------------------------------------------
Consumer           [CARREFOUR LOGO]             [PROCTER & GAMBLE LOGO]         
Products           [L'OREAL PARIS LOGO]         [KRAFT LOGO]                    
       [COCA COLA LOGO]             [PHILIP MORRIS LOGO]
[McDONALD'S LOGO]            [DIAGEO LOGO]
   [NESTLE LOGO]                [KELLOGG'S LOGO]
  [SONY LOGO]                  [HALLMARK LOGO]
[GENERAL MILLS LOGO]         [HEINZ LOGO] 
    [PROCTER & GAMBLE LOGO]      [McDONALD'S LOGO]
           [SARA LEE LOGO]              [MARS INCORPORATED LOGO]
                                  [BURGER KING LOGO]
                                    [GENERAL MILLS LOGO]
                   -------------------------------------------------------------
Automotive &       [DU PONT LOGO]               [FIAT LOGO]                     
Industry           [ROWENTA LOGO]               [GM LOGO]                       
 [TOYOTA LOGO]                [PHILIPS LOGO]
[ARCELOR LOGO]               [MAYTAG LOGO]
[TEFAL LOGO]                              
[SIEMENS LOGO]                            
[BMW LOGO]                                
[RENAULT LOGO]                            
[WHIRLPOOL LOGO]                          
                   -------------------------------------------------------------
Pharmaceuticals    [ASTRAZENECA INTERNATIONAL   [HOECHST LOGO]                  
               LOGO]                       [BRISTOL-MYERS SQUIBB LOGO]
                   [BAYER LOGO]                 [ASTRAZENECA INTERNATIONAL LOGO]
[JOHNSON & JOHNSON LOGO]     [LILLY LOGO] 
         [PFIZER LOGO]                [GLAXOSMITHKLINE LOGO]
[PHARMACIA & UPJOHN LOGO]                 
                   -------------------------------------------------------------
Financial          [UNITED LOGO]                [ALLSTATE LOGO]                 
Services and       [UBS LOGO]                   [ANDERSEN LOGO]                 
Others             [CITI LOGO]                  [CAPITAL ONE LOGO]              
       [BRITISH AIRWAYS LOGO]       [ERNST & YOUNG LOGO]
        [VIVENDI UNIVERSAL LOGO]     [MORGAN STANLEY LOGO]
   [VIA INMARSAT LOGO]          [U.S. ARMY LOGO]
[VOICESTREAM LOGO]           [DELTA LOGO] 
  [HP INVENT LOGO]             [NINTENDO LOGO]
     [ERICSSON LOGO]              [WALT DISNEY LOGO]
              [VISA LOGO]                  [CONTINENTAL AIRLINES LOGO]
[CLUB MED LOGO]                           

28                                                     [PUBLICIS GROUPE SA LOGO]

425 30th Page of 50 TOC 1st Previous Next Bottom Just 30th

ENHANCED GROWTH PLATFORM IN SPECIALIZED 
COMMUNICATIONS

[M GROUP LOGO]             o  A new leader in healthcare communications         
[NELSON COMMUNICATIONS     o  Combined revenues of over 200m                    
WORLDWIDE LOGO]                                                               

[MS&L LOGO]                o  Strong geographic complementarity                 
[PUBCLICIS CONSULTANTS        - MSL ranks 3rd in the US                         
LOGO]                        - Publicis, a broad service offering in          
        corporate communications
       o  Combined revenues of over 100m

[PANGEA LOGO]              o  Strengthened positions in ethnic communications   
[SAATCHI & SAATCHI LOGO]      - Burrell #3 in the US                            
[CONILL ADVERTISING LOGO]     - Bromley (part of Pangea) #5 in the US           
[BURRELL LOGO]                                                                  
[PUBLICIS GROUPE S.A.-                                                          
SANCHEZ & LEVITAN LOGO]                                                         

29                                                     [PUBLICIS GROUPE SA LOGO]

425 31st Page of 50 TOC 1st Previous Next Bottom Just 31st

PUBLICIS / DENTSU:
A GLOBAL EXCLUSIVE PARTNERSHIP

o Strong complementarity between Publicis and Dentsu                            
- clients                                                                   
- geographical reach                                                        

o Dentsu and Publicis to enter into a long term and exclusive partnership       
agreement to leverage on each other's capabilities                          
- Dentsu brings to Publicis                                                 
-> Privileged access for Publicis's clients to Dentsu in highly         
competitive Japan                                                 
- Publicis brings to Dentsu                                                 
-> Privileged access for Dentsu's clients to Publicis's four highly     
competitive networks outside Japan                                

o Joint Development :                                                           
- Global media alliance                                                     
- Dentsu and Publicis to share knowledge, research and learning that can    
be used to the benefit of multinational clients                         
- Sports marketing                                                          

30                                                     [PUBLICIS GROUPE SA LOGO]

425 32nd Page of 50 TOC 1st Previous Next Bottom Just 32nd

TABLE OF CONTENTS 

I.   Overview of Bcom3 and Dentsu                   

II.  Becoming a true global leader                  

III. A friendly offer                               

IV.  Creating value                                 

31                                                     [PUBLICIS GROUPE SA LOGO]

425 33rd Page of 50 TOC 1st Previous Next Bottom Just 33rd

DESCRIPTION OF THE TRANSACTION

o  A FRIENDLY transaction:                                                      
-  recommended by the boards of Bcom3, Dentsu and Publicis                
-  Dentsu (22% of Bcom3) and four other key shareholders (9% of Bcom3)    
committed to vote in favor                                          

o  Merger of Bcom3 and Publicis                                                 
-  Bcom3 valued at $3.0bn or euro3.4bn                                    
-  mix of stock and notes offered to Bcom3 shareholders                   

o  Dentsu to become a large and stable shareholder of Publicis and to enter     
into a stockholders' agreement with Somarel and Elisabeth Badinter        

o  Exclusive and long term global partnership agreement with Dentsu             

--------------------------------------------                        
CLOSING EXPECTED AT OGM / EGM, JUNE 18, 2002                        
--------------------------------------------                        

32                                                     [PUBLICIS GROUPE SA LOGO]

425 34th Page of 50 TOC 1st Previous Next Bottom Just 34th

FINANCIAL TERMS 

o  Common equity, ORANE and OBSA offered to Bcom3 shareholders                  

COMMON            $1,500m         euro1,716m        56.250 million new    
EQUITY                                              shares at euro30.50   

ORANE                                                                   
EQUITY-LINKED        $750m           euro858m          20 year final            
SECURITIES                                            maturity                

OBSA                                                                    
NOTES WITH          $750m           euro858m          20 year final           
DETACHABLE                                            maturity                
WARRANTS                                                                    

o  Lock-up and orderly marketing agreement for securities freed from lock-up

EXCHANGE RATE: 1EURO = 0.8743$                                              

33                                                     [PUBLICIS GROUPE SA LOGO]

425 35th Page of 50 TOC 1st Previous Next Bottom Just 35th

COMMON EQUITY 

o  $1,500m (euro1,716m) of common equity                                        

o  56.250 million new shares issued at euro30.50                                

o  Lock-up agreement:                                                           
-  2 years (25% of common stock is released every six months)             

34                                                     [PUBLICIS GROUPE SA LOGO]

425 36th Page of 50 TOC 1st Previous Next Bottom Just 36th

ORANE 

o  $750m (euro858m) of equity-linked securities, mandatorily redeemable into    
common shares of Publicis (ORANE)                                         

o  Minimum of euro0.25 annual coupon subject to readjustment                    

o  Mandatorily redemption into 28.125 million existing or new Publicis          
shares                                                                    

o  20 year final maturity, redeemable in tranches pro-rata over 18-year         
period in years 3 through 20                                              

o  Lock-up and orderly marketing agreement for securities freed from lock-up:   
-  4 years (25% of ORANE are released every six months starting in year 3,
subject to pre-emption rights)                                      

35                                                     [PUBLICIS GROUPE SA LOGO]

425 37th Page of 50 TOC 1st Previous Next Bottom Just 37th

OBSA

o  $750m (euro858m) principal amount of notes with detachable warrants (OBSA)   
- 2.75% coupon                                                            
- 20 year final maturity                                                  

o  Warrants exercisable into 28.125 million Publicis common shares:             
- strike price of euro30.5                                                
- exercisable at any time in years 11 through 20                          

o  OBSA will be listed on the French market immediately after closing           

o  Lock-up and orderly marketing agreement for securities freed from lock-up:   
-  4 years (25% of warrants are released every six months starting in     
year 3, subject to pre-emption rights)                              

36                                                     [PUBLICIS GROUPE SA LOGO]

425 38th Page of 50 TOC 1st Previous Next Bottom Just 38th

 DENTSU SHARE OWNERSHIP AND AGREEMENTS

o  Dentsu to obtain 15% of Publicis common equity after completion of the       
transaction and to enter into a stockholders' agreement with Somarel and  
Elisabeth Badinter for a period of 12 years                               

-  Dentsu to be granted two seats on the Publicis Conseil de Surveillance 
(provided that Denver maintains a level of ownership above 10%)     

   -  Standstill agreement with Dentsu capped at 15% (capital and voting rights)
in Publicis                                                         

-  Dentsu to be granted anti-dilution rights                              

 -  Lock-up agreement (10 years) / Pre-emption rights granted to Somarel and
Elisabeth Badinter afterwards                                       

-  Dentsu's equity stake accounted for under the equity method            

o  Exclusive and long term global partnership agreement between Publicis and    
Dentsu                                                                    

37                                                     [PUBLICIS GROUPE SA LOGO]

425 39th Page of 50 TOC 1st Previous Next Bottom Just 39th

TRANSACTION MULTIPLES 

                        --------------------------------------------------------
                    TRANSACTION        COMPARISON WITH TRADING MULTIPLES
                         MULTIPLES     -------- --------- -------- -------------
                          PRE-         IPG     OMNICOM     WPP      PUBLICIS
SYNERGIES                     
                        -----------    -------- --------- -------- -------------

EV / 2001 REVENUES         1.50x        2.22x     2.87x     2.38x      2.13x    

EV / 2001 EBITDA           10.1x        13.0x     16.6x     15.5x      12.1x    

EV / 2001 EBIT             13.1x        15.7x     20.4x     18.4x      15.1x    

As of March 6, 2002                                                             

o  It values Bcom3 on the basis of multiples similar to those of Publicis   

  o  The price compares favourably with multiples of key peers and those paid in
recent transactions                                                   

38                                                     [PUBLICIS GROUPE SA LOGO]

425 40th Page of 50 TOC 1st Previous Next Bottom Just 40th

EPS IMPACT

o  This transaction will be accretive in the first year (before goodwill        
amortization) even before synergies                                       

                       -----------
                      2001
                       FRENCH GAAP
                       -----------

BASIC CASH EPS                                euro1.43/Sh.                      
BASIC NUMBER OF SHARES PRO FORMA                   196m                         
BASIC CASH EPS PRO FORMA                      euro1.61/Sh.                      
% ACCRETION                                           13%                       

FULLY DILUTED CASH EPS                        euro1.34/Sh.                      
FULLY DILUTED NUMBER OF SHARES PRO FORMA           214.5m                       
FULLY DILUTED CASH EPS PRO FORMA              euro1.43/Sh.                      
% ACCRETION                                            7%                       

o  Limited capital dilution due to maturity of ORANE and OBSA (20 years)        

39                                                     [PUBLICIS GROUPE SA LOGO]

425 41st Page of 50 TOC 1st Previous Next Bottom Just 41st

FULLY DILUTED NUMBER OF SHARES

CURRENT OUTSTANDING NUMBER OF SHARES                                139.8       

New shares issued on conversion of OCEANE                            56.3       

OUTSTANDING NUMBER OF SHARES POST MERGER                            196.0       

New shares from stock option plans (Treasury Stock Method)            0.8       

New shares issued on conversation of OCEANE                          17.6       

New shares issued on exercise of warrants(a)                            -       

New shares issued on conversation of ORANE(b)                           -       
                                                              ----
                                                             214.5

(a)  No additional shares created assuming Publicis share price of euro30.5     
(Treasury Stock Method)                                               
(b)  Redemption of ORANE into existing shares (Treasury Stock Method)           

40                                                     [PUBLICIS GROUPE SA LOGO]

425 42nd Page of 50 TOC 1st Previous Next Bottom Just 42nd

CONSEIL DE SURVEILLANCE 
 (SUPERVISORY BOARD)

-----------                                                                     

CHAIRPERSON          o  Elisabeth Badinter                                      

-----------                                                                     

-----------                                                                     

NEW MEMBERS          o  Yutaka Narita from Dentsu (President)                   
                o  Fumio Oshima from Dentsu (International Operations)
-----------                                                                     

-----------                                                                     

NEW                                                                     
COMPOSITION          o  E. Badinter     o  M. Cicurel         o  F. Rohatyn     
                  o  S. Dulac        o  M. David-Weill     o  R.S. Seelert
-----------          o  R. Badinter     o  Y. Narita          o  A.-D. de Seze  
                    o  S. Badinter     o  F. Oshima          o  H.-C. Suaudeau
              o  M. Bercault     o  H. Ploix           o  G. Worms

41                                                     [PUBLICIS GROUPE SA LOGO]

425 43rd Page of 50 TOC 1st Previous Next Bottom Just 43rd

DIRECTOIRE
(MANAGEMENT BOARD)

-----------                                                                     

PRESIDENT           o  Maurice Levy                                           

-----------                                                                     

-----------                                                                     

NEW MEMBER           o  Roger Haupt (current Chairman and CEO of Bcom3) and     
COO of Publicis                 
-----------                                                                     

-----------          o  Maurice Levy                                            
NEW              o  Bruno Desbarats-Bollet                              
COMPOSITION          o  Roger Haupt                                             
o  Kevin John Roberts                 
-----------          o  Bertrand Siguier                                        

42                                                     [PUBLICIS GROUPE SA LOGO]

425 44th Page of 50 TOC 1st Previous Next Bottom Just 44th

 OWNERSHIP POST MERGER OF BCOM3 AND PUBLICIS

---------------------------                  --------------------------         
| Common Shares at Closing|                  |Voting Rights at Closing|         
---------------------------                  --------------------------         

[Pie Chart Showing percentage               [Pie Chart Showing percentage       
of common shares at closing:                of Voting rights at closing:      

E. Badinter 4%                              E. Badinter 7%                      
Somarel 16%                                 Somarel 27%                         
Dentsu 15%                                  Dentsu 13% (a)                      
Other Former Bcom3 14%                      Other Former Bcom3 12%              
Former Publicis 51%]                        Former Publicis 41%]                

Number of common shares: 196m               Number of voting rights: 230.2m     

(a) Mechanism will be put in place to allow Dentsu to have 15% of voting rights 

43                                                     [PUBLICIS GROUPE SA LOGO]

425 45th Page of 50 TOC 1st Previous Next Bottom Just 45th

TABLE OF CONTENTS 

I. Overview of Bcom3 and Dentsu                                 

II. Becoming a true global leader                                 

III. A friendly offer                                               

IV. Creating value                                                

44                                                     [PUBLICIS GROUPE SA LOGO]

425 46th Page of 50 TOC 1st Previous Next Bottom Just 46th

CREATING VALUE FOR THE FUTURE 

o Positive impact on EPS in the first year (before goodwill amortization)       

o Ranked amongst the top tier of global communications groups                   

o Multi-network strategy                                                        
- Ability to handle conflicting accounts                                    
- Better positioning to face accounts consolidation                         
- New business opportunities                                                

o More balanced geographical coverage consistent with the breakdown of          
world-wide advertising expenditures                                         
- Reinforcing in North-America, a key area for advertising expenditures     
- Achieving critical mass in emerging geographies                           
-> Asia Pacific: Publicis' revenues increased by 66%                    
-> Latin America: More than doubles presence and revenues of Publicis   
- Cross selling opportunities between Dentsu and Publicis                   

45                                                     [PUBLICIS GROUPE SA LOGO]

425 47th Page of 50 TOC 1st Previous Next Bottom Just 47th

CREATING VALUE FOR THE FUTURE 

o Critical mass in media counsel and buying                                     

o Enhanced growth platform in specialized communications                        
- Revenues doubled                                                          
- Reinforced positions in each key segment                                  

o Strong costs synergies to be implemented                                      
- Profitability enhancement of Bcom3 in Europe                              
- Merger of corporate functions                                             
--> Finance, IT, HR, Legal, Administration and Corporate Affairs      
--> Possible extension of the "Shared Services Unit Model"            
--> A transition team to be empowered to merge the global corporate   
functions                                                     

o Publicis new size and profile in line with major global communications        
groups                                                                      
| 
| 
| 
v 
------------------------------------------- 
|     Value creation for shareholders     | 
------------------------------------------- 

46                                                     [PUBLICIS GROUPE SA LOGO]

425 48th Page of 50 TOC 1st Previous Next Bottom Just 48th

KEY PRO FORMA 2001 FIGURES

                                                         Pro Forma
(millions $)      Publicis              Bcom3                before synergies   

--------------------------------------------------------------------------------
REVENUES          2,128                 1,896                  4,024            
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
EBITDA              373                   281                    655            
--------------------------------------------------------------------------------
EBITDA margin     17.5%                 14.8%                   16.3%           

--------------------------------------------------------------------------------
EBITA               300                   217                    517            
--------------------------------------------------------------------------------
EBITA margin      14.1%                 11.3%                   12.8%           

Exchange rate: 1EURO = 0.8743$                                                  

47                                                     [PUBLICIS GROUPE SA LOGO]

425 49th Page of 50 TOC 1st Previous Next Bottom Just 49th

                                                        [Enlarge/Download Table]

                       SUMMARY PRO FORMA BALANCE SHEET AT                                                       
                                    31/12/01                                                                    

                                                                                 PRO FORMA                      
                                                                                   FRENCH          PRO FORMA    
                                                  PUBLICIS            BCOM3         GAAP             IAS        
                                              -----------------  --------------  --------------  ---------------
                                                                                                                
Goodwill/Intangibles                              $1,042            $1,305          $4,040          $4,040      

Financial Debt                                       407(a)           (173)(b)         233              233     

OBSA                                                                                   750 (c)          454 (c) 

Shareholders' Equity                                 247             1,307           2,497 (d)        2,793 (e) 

Minority Interests                                    78                18              96               96     

Net debt / (Shareholders' Equity + M.I.)            125%                NM             38%              24%     
Net debt / 2001 EBITDA                               1.1x               NM             1.5x             1.1x    

Sources: Publicis management and draft audit for Bcom3.                         
(a) Includes contingency value rights for $170 million.                         
(b) Net Debt excludes Bcom3 real estate finance obligation of $188 million.     
(c) OBSA booked at face value based on French GAAP and net present value based  
on IAS.                                                                 
(d) Includes $750 million of ORANE and $1,500 million of common stock based on  
French GAAP.                                                            
(e) Includes $750 million of ORANE, $1,500 million of common stock and $296     
million of warrants (at fair value) based on IAS.                       

Exchange rate: 1EURO = 0.8743$                                                  

48                                                     [PUBLICIS GROUPE SA LOGO]

425 Last Page of 50 TOC 1st Previous Next Bottom Just 50th

FINANCIAL TARGETS FOR PUBLICIS

                                                     2003 Target

           o EBITDA margin                           18%

           o EBIT margin                             15%

49                                                     [PUBLICIS GROUPE SA LOGO]

425	1st Page of 50	TOC	Top	Previous	Next	Bottom	Just 1st

425	2nd Page of 50	TOC	1st	Previous	Next	Bottom	Just 2nd

425	3rd Page of 50	TOC	1st	Previous	Next	Bottom	Just 3rd

425	4th Page of 50	TOC	1st	Previous	Next	Bottom	Just 4th

425	5th Page of 50	TOC	1st	Previous	Next	Bottom	Just 5th

425	6th Page of 50	TOC	1st	Previous	Next	Bottom	Just 6th

425	7th Page of 50	TOC	1st	Previous	Next	Bottom	Just 7th

425	8th Page of 50	TOC	1st	Previous	Next	Bottom	Just 8th

425	9th Page of 50	TOC	1st	Previous	Next	Bottom	Just 9th

425	10th Page of 50	TOC	1st	Previous	Next	Bottom	Just 10th

425	11th Page of 50	TOC	1st	Previous	Next	Bottom	Just 11th

425	12th Page of 50	TOC	1st	Previous	Next	Bottom	Just 12th

425	13th Page of 50	TOC	1st	Previous	Next	Bottom	Just 13th

425	14th Page of 50	TOC	1st	Previous	Next	Bottom	Just 14th

425	15th Page of 50	TOC	1st	Previous	Next	Bottom	Just 15th

425	16th Page of 50	TOC	1st	Previous	Next	Bottom	Just 16th

425	17th Page of 50	TOC	1st	Previous	Next	Bottom	Just 17th

425	18th Page of 50	TOC	1st	Previous	Next	Bottom	Just 18th

425	19th Page of 50	TOC	1st	Previous	Next	Bottom	Just 19th

425	20th Page of 50	TOC	1st	Previous	Next	Bottom	Just 20th

425	21st Page of 50	TOC	1st	Previous	Next	Bottom	Just 21st

425	22nd Page of 50	TOC	1st	Previous	Next	Bottom	Just 22nd

425	23rd Page of 50	TOC	1st	Previous	Next	Bottom	Just 23rd

425	24th Page of 50	TOC	1st	Previous	Next	Bottom	Just 24th

425	25th Page of 50	TOC	1st	Previous	Next	Bottom	Just 25th

425	26th Page of 50	TOC	1st	Previous	Next	Bottom	Just 26th

425	27th Page of 50	TOC	1st	Previous	Next	Bottom	Just 27th

425	28th Page of 50	TOC	1st	Previous	Next	Bottom	Just 28th

425	29th Page of 50	TOC	1st	Previous	Next	Bottom	Just 29th

425	30th Page of 50	TOC	1st	Previous	Next	Bottom	Just 30th

425	31st Page of 50	TOC	1st	Previous	Next	Bottom	Just 31st

425	32nd Page of 50	TOC	1st	Previous	Next	Bottom	Just 32nd

425	33rd Page of 50	TOC	1st	Previous	Next	Bottom	Just 33rd

425	34th Page of 50	TOC	1st	Previous	Next	Bottom	Just 34th

425	35th Page of 50	TOC	1st	Previous	Next	Bottom	Just 35th

425	36th Page of 50	TOC	1st	Previous	Next	Bottom	Just 36th

425	37th Page of 50	TOC	1st	Previous	Next	Bottom	Just 37th

425	38th Page of 50	TOC	1st	Previous	Next	Bottom	Just 38th

425	39th Page of 50	TOC	1st	Previous	Next	Bottom	Just 39th

425	40th Page of 50	TOC	1st	Previous	Next	Bottom	Just 40th

425	41st Page of 50	TOC	1st	Previous	Next	Bottom	Just 41st

425	42nd Page of 50	TOC	1st	Previous	Next	Bottom	Just 42nd

425	43rd Page of 50	TOC	1st	Previous	Next	Bottom	Just 43rd

425	44th Page of 50	TOC	1st	Previous	Next	Bottom	Just 44th

425	45th Page of 50	TOC	1st	Previous	Next	Bottom	Just 45th

Dates Referenced Herein and Documents Incorporated By Reference

		Referenced-On Page
This 425 Filing	Date	First	Last	Other Filings

	11/30/01	18		S-8
	12/31/01	2		20-F, 10-K, 20-F/A
	3/6/02	39		6-K
Filed On / Filed As Of	3/7/02	1		6-K, 8-K, DEF 14A, 425
	6/18/02	33

Top				List All Filings

Filing Submission 0000898822-02-000403 – Alternative Formats (Word / Rich Text, HTML, Plain Text, et al.)

			in		Show		and
Help...		Wildcards: ? (any letter), * (many). *Logic:* for Docs: & (and), \| (or); for Text: \| (anywhere), "(&)" (near).

Publicis Groupe SA · 425 · Bcom3 Group Inc · On 3/7/02

Filed On 3/7/02 · SEC File 0-32649 · Accession Number 898822-2-403

﻿Business-Combination Transaction Communication · Rule 425Filing Table of Contents

﻿Document Table of Contents

Dates Referenced Herein and Documents Incorporated By Reference

Business-Combination Transaction Communication · Rule 425
Filing Table of Contents

Document Table of Contents