Frontier Telephone of Rochester Inc – ‘8-K’ for 6/25/97 – EX-99

As of:  Wednesday, 6/25/97   ·   For:  6/25/97   ·   Accession #:  936105-97-8   ·   File #:  33-91250

in

this entire Filing. an “Entity” Search.

Show

Documents searched

and

each “hit”. the 1st “hit”.

↓↑Hints

Current Report   —   Form 8-K
Filing Table of Contents

Document/Exhibit                   Description                      Pages   Size 

 1: 8-K         Current Report                                         3      8K 
 2: EX-99       Press Release                                          3     10K 

EX-99   —   Press Release

EX-99
1st Page of 3
TOC
↑Top
Previous
Next
↓Bottom
Just 1st
 
ROCHESTER TELEPHONE                                                             

FOR RELEASE AFTER 1 P.M.      Contact for additional information:               
ON JUNE 25, 1997              Karen S. Pailler,  Media Relations                
       Manager, (716) 777-4573

Rochester Telephone Corp. Announces a Name Transition                 
to Frontier Telephone of Rochester, Inc.                    

Rochester Telephone Corp. has announced that it will begin a          
transition to become known as Frontier Telephone of Rochester,                  
Inc.  According to Denise K. Gutstein, president of Rochester                   
Telephone Corp., "As we begin this transition of our name to                    
Frontier Telephone of Rochester, Inc., we will take advantage of                
the existing brand equity and name recognition that our parent                  
company--Frontier--now enjoys in the Rochester area.  We need to                
capitalize on the fact that we are part of one corporation                      
providing integrated telecommunications services.  It makes sense               
to also look and sound as if we are part of one corporation,                    
which, of course, we are.  As part of the transition process,                   
we will begin retiring the old Rochester Tel logo and begin using               
the Frontier logo in all of our future advertising and public                   
interactions."                                                                  

The company expects a more consistent use of Frontier's               
distinctive corporate logo (seen at Frontier Field, on its                      
headquarters building, and throughout the community) and new tag                
line (Talk To One CompanySM) to help communicate that it offers                 
reliable, cost-effective, integrated telecommunications services.               
These services include long distance and hosting services,                      
wireless, paging, calling cards, and Internet services for both                 
residential and small-business customers as well as local dial                  
tone and special calling features.                                              

On January 1, 1995, Rochester Telephone Corporation legally           
became Frontier Corporation. Jerry Carr, president of the                       
Frontier Telephone Group, states, "By 1995, our growing company                 
was engaged in multiple lines of business in numerous locations                 
around the country.  We needed a corporate name that was no                     

EX-99
2nd Page of 3
TOC
1st
Previous
Next
↓Bottom
Just 2nd
longer tied to just one location and that new name was carefully                
and thoughtfully chosen. Throughout American history, the word                  
`frontier' has been associated with a new horizon to be explored,               
limitless possibilities, excitement and adventure for those who                 
dare seek it out. When we chose the name Frontier, it was to                    
capture the pioneering spirit of our company as one of the first                
in the country to immediately embrace a new invention called the                
telephone as well as every new telecommunications development and               
challenge since that time."                                                     

Also in 1995, all of the telephone companies owned by                 
Frontier Corporation took a new "Frontier version" of their local               
names, except in Rochester. (For example, Sylvan Lake Telephone                 
Company became Frontier Communications of  Sylvan Lake, Inc.)                   

Carr explains, "Because Frontier Corporation was `born' in            
Rochester on the same day the company voluntarily opened its                    
market to competition, we decided that to compete for local                     
customers for the first time using what was then a new and                      
unknown name could cause confusion.  Therefore, Rochester                       
Telephone Corp. became the name of Frontier's subsidiary                        
providing local telephone services here in Rochester, New York."                

"Today, two and a half years later, Frontier is also an               
established, well-known company in Rochester and the time is                    
right to have Rochester Telephone Corp. take a name that begins                 
with `Frontier,' just as all of our other Frontier Telephone                    
Group companies have already done," states Carr.                                

With a public announcement of its intention to begin using            
the Frontier name in its advertising and marketing efforts,                     
Rochester Telephone expects to make a smooth transition over a                  
period of time rather than all at once.  Distribution of the                    
company's official 1998 telephone directories at the end of this                
year is anticipated to be its first major appearance for                        
customers.                                                                      

Frontier Corporation is the parent company whose long                 
distance, local telephone and cellular operations provide a range               
of integrated communications services to customers. Frontier is                 
an S&P 500 company with annualized revenues of nearly $2.5                      

EX-99
Last Page of 3
TOC
1st
Previous
Next
↓Bottom
Just 3rd
billion. With sales locations nationwide and 8,000 employees,                   
Frontier is the fifth largest long distance company in the United               
States.                                                                         

Dates Referenced Herein

				Referenced-On Page
This ‘8-K’ Filing		Date		First		Last			Other Filings
Filed on / For Period End:		6/25/97		1					None on these Dates
		1/1/95		1
									List all Filings