American Pad & Paper Co – ‘8-K’ for 12/17/98

As of:  Thursday, 12/17/98   ·   For:  12/17/98   ·   Accession #:  5588-98-12   ·   File #:  1-11803

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Current Report   —   Form 8-K
Filing Table of Contents

Document/Exhibit                   Description                      Pages   Size 

 1: 8-K         Press Release                                          3     12K 

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================================================================================

 UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
 Washington D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

Date of Report (Date of earliest event reported):December 17, 1998 (December 2, 
1998)                                                                           

AMERICAN PAD & PAPER COMPANY
(Exact name of registrant as specified in its charter)

Commission file number 1-11803

  Delaware                                    04-3164298
(State or other jurisdiction of                     (I.R.S. Employer      
incorporation or organization)                     Identification No.)    

17304 Preston Road, Suite 700, Dallas, TX                  75252-5613           
(Address of principal executive offices)                (Zip Code)        

Registrant's telephone number, including area code: (972) 733-6200

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Item 5.  Other Events.                                                          

     On December 2, 1998,  American Pad & Paper Company (the "Company") issued a
press  release  announcing  that it has named James V. Heim as  President of its
AMPAD division.                                                                 

This press release is incorporated herein as Exhibit 99.018.                    

Exhibit                                                                         

99.18 Press release by the Company dated December 2, 1998.                      

 SIGNATURE

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.                                           

                          American Pad & Paper Company

December 17, 1998                                /s/ David N. Pilotte           
Date                                    David N. Pilotte                        
                                       Vice President and Corporate Controller
                            Principal Accounting Officer

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                                                                  Exhibit 99.018

   CONTACT:Mark Lipscomb
                                      Vice President, Corporate Communications
                      American Pad & Paper Co.
            (972) 733-5415
FOR IMMEDIATE RELEASE                                                           
               Theresa Schillero
                                Leslie Feldman/Eileen King - Press
            (212) 850-5600
        Ken Pieper
            (972) 663-9390
                     Morgen-Walke Associates

AMERICAN PAD & PAPER NAMES PRESIDENT OF AMPAD DIVISION

         DALLAS,  Texas,  December  2, 1998,  --  American  Pad & Paper  Company
(NYSE:AGP)  (AP&P)  announced today that it has named James V. Heim as President
of its AMPAD division.                                                          

         Mr. Heim,  44, joins AP&P from American  Safety  Razor,  a $310 million
consumer  products Company,  where he was Senior Vice President  responsible for
all aspects of  marketing,  sales and  manufacturing.  Prior to American  Safety
Razor,   he  held  Senior  VP  Sales  and   General   Manager   positions   with
Maybelline/Cosmair,  and has held senior marketing and sales positions with both
Polaroid  and Procter & Gamble.  Mr. Heim  received  his  Bachelors  of Business
Administration  and Masters of Business  Administration  degrees  from  Southern
Methodist University in Dallas, Texas.                                          

         "Jim  Heim has a proven  track  record as a  creative,  problem-solving
marketing  executive,  who has  consistently  shown the ability to deliver  high
levels of sales  performance while building strong,  highly motivated  marketing
and sales  organizations,"  said James W. Swent III, Chief Executive  Officer of
AP&P.  "Jim's  extensive  experience with mass  merchandisers  such as Wal-Mart,
K-Mart,  CVS,  Rite Aid and Target,  will be key as we  maintain  and expand our
presence  in the  retail  channels,  rebuild  market  share  with  the  contract
stationers,  wholesalers and independent resellers and explore new channels with
the food and drug  chains.  During  his  career  Jim has  directed  a number  of
successful brand awareness campaigns and this expertise will be key in expanding
our market presence with the AMPAD division."                                   

         American Pad & Paper Company is a leading  manufacturer and marketer of
paper-based  office  products  in  North  America.   Product  offerings  include
envelopes,  writing pads, file folders, machine papers, greeting cards and other
office products.  The key operating  divisions of the Company are  Williamhouse,
AMPAD,  and Creative Card which market  principally  under the  following  Brand
Names:  AMPAD(R),  Century(TM),  Embassy(R),  Evidence(R),  Globe-Weis(R),  Gold
Fibre(TM),   Huxley(TM),   Karolton(R),   Kent(R),  Peel  &  Seel(R),   SCM(TM),
Williamhouse(TM)  and  World  Fibre(TM).  Company  revenues  in 1997  were  $687
million.                                                                        

         This release  contains  forward-looking  statements  relating to future
results.  Actual  results may differ  significantly  as a result of factors over
which the Company has no control,  including,  but not limited to the following:
changing economic  conditions,  slower than anticipated sales growth,  price and
product competition and changes in raw material costs.  Additional  information,
which could affect the Company's financial results, is included in the Company's
filings with the Securities and Exchange Commission.                            

                                                               ###

Dates Referenced Herein

				Referenced-On Page
This ‘8-K’ Filing		Date		First		Last			Other Filings
Filed on / For Period End:		12/17/98		1		2			None on these Dates
		12/2/98		1		3
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