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As Of Filer Filing As/For/On Docs:Pgs Issuer Agent 9/28/07 Clearly Canadian Beverage Corp 6-K 9/26/07 15:158 Automated Filing..Inc/FA
Document/Exhibit Description Pages Size
1: 6-K Report of Foreign Private Issuer HTML 20K
2: EX-99.1 Securities Purchase Agreement HTML 166K
3: EX-99.2 Schedules to Securities Purchase Agreement HTML 20K
4: EX-99.3 Registration Rights Agreement HTML 113K
5: EX-99.4 Form of Senior Convertible Note HTML 159K
6: EX-99.5 Form of Series E Warrant HTML 72K
7: EX-99.6 Form of Series F Warrant HTML 72K
8: EX-99.7 Dmr and Mob Vendors??? Securities Purchase HTML 159K
Agreement
9: EX-99.8 Schedules to Dmr and Mob Vendors??? Securities HTML 19K
Purchase Agreement
10: EX-99.9 Form of Senior Convertible Note for Dmr and Mob HTML 144K
Vendors
11: EX-99.10 Form of Lock-Up Agreement for Brent Lokash HTML 13K
12: EX-99.11 Form of Lock-Up Agreement for David Reingold, Lisa HTML 14K
Reingold, Orlee Muroff and Mark Goodman
13: EX-99.12 Dmr and Mob Vendors??? Subordination Agreement HTML 53K
14: EX-99.13 Investor Presentation HTML 52K
15: EX-99.14 Press Release Dated September 26, 2007 ??? Clearly HTML 12K
Canadian Announces That It Has Closed A
$9.36 Million Private Placement
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| Filed by Automated Filing Services Inc. (604) 609-0244 - Clearly Canadian Beverage Corporation - Exhibit 99.13 |
| Safe Harbor Statement |
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The following constitutes a “Safe Harbor” statement under the Private Securities Litigation Reform Act of 1995. Except for the historical information contained herein, the matters discussed in this presentation are forward -looking statements that involve risks and uncertainties, which could cause our actual results to differ materially from those described in the forward looking statements.
These risks include but are not limited to general business conditions, the timely development and opening of new stores, the impact of competition, and other risks detailed from time to time in the Company’s SEC reports.
The Company does not undertake any obligation to update forward -looking statements.
| A Clear Vision | ![]() |
| To be the consumer’s first choice for quality, healthy, natural and organic products while working in harmony with the environment |
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| Leverage our great “Clearly Canadian” brand name to: |
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| Increase distribution and sales of our family of products |
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| Develop innovative products |
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| Make strategic acquisitions |
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| Drive growth and profitability |
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| Right Time, Right Place | ![]() |
| The biggest trends in consumer packaged goods are: | ||
| - Natural and organic food and beverage products ($12 Billion + market) which are expected to experience double digit growth through the end of the decade, much higher than conventional products | ||
| - Functional and water beverages ($4 Billion + market) which are growing at over 20% per year | ||
| - Growing environmental and social consciousness which is directly tied to buying organic products | ||
| - Surge in good-for-you children products, especially organic baby food, growing at over 10 times the rate of non-organic products | ||
| Healthy Lifestyles products is a $68B market led by 15% annual growth in the natural and organic segment |

| It's Clearly the Name | ![]() |
Since 1988, a leading innovator & producer of premium alternative beverages
Over 2 billion bottles of Clearly Canadian have been sold since inception
Exceptionally strong brand recognition throughout North America and beyond


| Building the Platform | ![]() |
Clearly Canadian has been under new ownership control and management since Spring 2005
During the past two years over $16m has been raised to retire old debt, restructure team, make strategic acquisitions and build platform for future growth
Recent acquisitions and product launches have revamped our beverage business and launched our debut into the exploding natural and organic food and beverage market
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| Building the Platform | ![]() |
July 2007 hiring of INOV8 Beverages, led by Mike Weinstein, former Snapple CEO (responsible for $1B turnaround) and Brian O’Byrne (former President Yoo-Hoo/Oringina), to launch Clearly Canadian sparkling flavored water business in multi-package formats
May 2007 acquisition of My Organic Baby Inc., Canada’s first national full line of organic baby food
March 2007 launch of Clearly Canadian Natural Enhanced Waters, featuring all natural vitamin, energy and organic essence waters
February 2007 acquisition of DMR Food Corporation, Eastern Canada’s leading natural and organic snack food company
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| Building the Platform | ![]() |
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Clearly Canadian Brands is segmented into three divisions: | |||
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Clearly Canadian Beverages (sparkling flavored waters, Natural Enhanced Waters) | ||
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My Organic Baby (organic baby and toddler food, beverages and clothes) | |
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Healthy Snacks (organic and natural dried fruits and nuts) | ||
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Clearly Canadian Beverages (sparkling flavored waters: current business) |
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Sparkling flavored waters: trading on popular brand heritage; back to original flavor formulations; all natural and no preservatives; sweetened with cane sugar
Currently sold in 14 oz glass and 1 Litre PET grocery formats to network of over 50 distributors in North America and direct to national chains
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| Clearly Canadian Beverages (sparkling flavored waters: goals) |
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Launch project in 2008 with Mike Weinstein to sell concentrate of Clearly Canadian sparkling flavored waters to major manufactures/distributors to be produced in multi-packaging formats: 5 year goal to sell 10,000,000 cases making over $6m in profit
Focus on building brand around key new distributors in New York (Big Geyser) and LA (Haralambos) who played a major role in the rise of Vitamin Water
Secure 8-10 direct major national accounts for 1 Litre PET over the next 2 years (currently have 3 in Canada and 1 in the US)
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Clearly Canadian Beverages (Natural Enhanced Waters: current business) |
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dailyHYDRATION: pristine artesian water enhanced with refreshing organic citrus flavors, all natural and no preservatives, no artificial sweeteners, no calories
dailyVITAMIN: delivers essential vitamins, minerals and nutrients with only 25 calories, all natural and no preservatives, no artificial sweeteners
dailyENERGY: same sustained energy boost as leading competitors but with a low calorie, non-carbonated pristine, artesian water formulation, all natural and no preservatives, no artificial sweeteners
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Clearly Canadian Beverages (Natural Enhanced Waters: goals) |
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Launched in Q1 2007 in Canada in 7-11, Shell, Couche-Tard, Loblaws, Overwaitee, Capers
In U.S., focus on building brand around U.S. health food grocery chains and conventional grocery chains with health food category sets: 2 year goal of $5,000,000 in sales in 4,500 locations
2008 to enter the environmentally friendly, and rapidly growing, functional powdered beverage market with our Clearly Canadian Natural Enhanced Waters formulas
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My Organic Baby |
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My Organic Baby (current business and goals) |
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Innovative, fast growing line of organic baby and toddler food (My Organic Toddler); over 30 different product offerings; USDA organic products certified by Quality Assurance International
Sold nationally in Canada in leading retailers, including Shoppers Drug Mart, Loblaws, Sobeys, Overwaitee, Whole Foods, Babies “R” Us, Capers, Choices, Metro
Capture 40% of the organic baby food market in Canada in the next 3 years (the market is anticipated to grow from $10 million to over $60 million in that time frame); list brand in every major grocery/drug retailer in Canada; expand toddler line; launch line of organic cotton baby clothes
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Healthy Snacks |
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Healthy Snacks (current business and goals) |
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One of the largest and most unique lines of organic and natural snack food products in North America
Fully automated packaging facility; USDA organic products certified by Quality Assurance International
Current focus is Eastern Canada; sold in health food category sets in leading Canadian retailers, including Loblaws, Whole Foods, Wal- Mart, Sobeys, Highland Farms, Capers
Focus on establishing presence in conventional grocery set throughout Canada with well-priced Glengrove Organics line; expand bulk program in health food category sets to all regions in Canada; 2008 launch of portion control snacks for C&G channel under Clearly Canadian brand
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A Marketing Dream Team |
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Two Time NBA/MVP Steve Nash and American League MVP Justin Morneau appear on product, on life-size POS and in meet and greets | |||
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8 episode U.S. network produced reality TV show featuring Clearly Canadian to air in Q1 2008 | |||


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Clearly Reaches Out |
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| The Clearly Canadian Partnership withGlobal Water |
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To improve access to safe water supplies in developing nations |
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To fund water supply projects that help bring in safe, |
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| 2 Projects completed in 2006; 2 projects slated for 2007, all in Central America |
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Clearly Positioned For Growth |
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| Management and Sales Team | ||
| - Brent Lokash: | CEO (M&A lawyer, past chair , Neptune Society) | |
| - David Reingold: | President (founder of My Organic Baby, DMR Foods) | |
| - Mike Weinstein: | Manager, U.S. Concentrate Sales (past CEO, Snapple Beverages) | |
| - Brian O’Byrne: | Manager, U.S. Concentrate Sales (past CEO, Yoo-Hoo/Oringina) | |
| - Edwin Fok: | CFO (past Controller, Business Objects) | |
| - Jackie Fox: | Director, U.S. Sales (past sales manager, Pepsi/Gatorade) | |
| - Orlee Muroff: | President, My Organic Baby (past Senior Manager, Loblaws) | |
| - Renella Zahler: | VP, Healthy Snacks (past Marketing Directory, Healthy Foods) | |
| - Leo Novosel: | U.S. Sales (past zone manager, Snapple Beverages) | |
| - Ed Murphy: | U.S. Sales (past sales manager, Nantucket Nectars) | |
| - Alan Linder: | U.S. Sales (past VP sales, UNFI) | |
| - Steve Terre: | U.S. Sales (past VP sales, Spectrum Organic Products) | |
| - Ali Connell: | Canadian Sales (past sales manager, Hain-Celestial Canada) | |
| - Nicole Assouad: | Canadian Sales (past sales manager, Eden Foods) | |
| Board of Directors | ||
| - Marco Markin: | (CEO, BG Capital Group and Neptune Society) | |
| - George Reznik: | (CFO Digital Dispatch, past CFO Infowave, VP Finance Pivotal) | |
| - Brent Lokash | ||
| - David Reingold | ||

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Financial Overview |
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| Over $6,000,000 in cash |
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| No Lender Debt* |
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| (*balance sheet carrying $5,600,000 potential guarantee of shortfall if vendors of recent acquisitions do not obtain a certain amount of proceeds from their sale of common shares received in consideration of acquisitions) |
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| Under old management sales declined 20% year over year for over 5 years; FY07 will be first year of turnaround revenue growth |
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| Shares outstanding: 20,000,000 |
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| CCBEF 52-Week Range: $2.00 - $4.46 |

|
Financial Overview |
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|
Financial Overview |
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| 12 Months Ended | 12 Months Ended | |||||
| 31-Dec-07 | 31-Dec-08 | |||||
| (projected) | (projected) | |||||
| Income Statement | ||||||
| Revenue | $ | 13,000,000 | $ | 23,000,000 | ||
| Cost of Goods Sold | 10,166,000 | 17,480,000 | ||||
| Operating Margin % | 21.8% | 24% | ||||
| SG&A Expenses* | 5,500,000 | 5,500,000 | ||||
| EBITDA | (2,666,000 | ) | 20,000** | |||
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*Excludes financing/IR and |
**Further revenue growth will | |||||

|
Financial Overview |
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| Use of $20,000,000 in Financing Proceeds: | ||
| - | $10,000,000: Acquisitions (each $1 in acquisition costs is planned to increase revenue by $1) | |
| - | $3,000,000: Launch Weinstein project (projected to add $20,000,000 per year in revenue within 3-5 years) | |
| - | $2,000,000: Launch Natural Enhanced powdered beverages and organic cotton baby clothes | |
| - | $5,000,000: Contingency for working capital requirements as we grow and for acquisition related guarantees | |

|
Financial Overview |
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THINK CLEARLY 
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