O2 PLC – ‘6-K’ for 5/25/05

On:  Wednesday, 5/25/05, at 12:41pm ET   ·   For:  5/25/05   ·   Accession #:  1191638-5-925   ·   File #:  1-15260

in

this entire Filing. an “Entity” Search.

Show

Documents searched

and

each “hit”. the 1st “hit”.

↓↑Hints

Report of a Foreign Private Issuer   —   Form 6-K
Filing Table of Contents

Document/Exhibit                   Description                      Pages   Size 

 1: 6-K         Product Launch                                         4±    13K 


FORM 6-K

SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

Report of Foreign Private Issuer

 Pursuant to Rule 13a-16 or 15d-16
of the Securities Exchange Act of 1934

25 May, 2005  

O2 plc  

 Wellington Street
Slough, Berkshire SL1 1YP, England

(Address of principal executive offices)

Indicate by check mark whether the registrant files or will file annual reports 
under cover Form 20-F or Form 40-F                                              

Form 20-F..X... Form 40-F.....

Indicate by check mark whether the registrant by furnishing the information     
contained in this Form is also thereby furnishing the information to the        
Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.

 Yes ..... No ..X...

If "Yes" is marked, indicate below the file number assigned to the registrant   
in connection with Rule 12g3-2(b): 82 ________                                  

Enclosure:                                                                      

Copy of announcement regarding Product Launch sent to the                       
London Stock Exchange on 25 May, 2005                                           

PR0514                                                                          

O2 AND ANSCHUTZ ENTERTAINMENT GROUP UNVEIL 'THE O2' 

AND SIGN EXCLUSIVE MOBILE CONTENT AND MUSIC DEAL

Released: 25 May 2005                                                           

O2 today announced a partnership with Anschutz Entertainment Group (AEG) - one  
of the world's leading providers of live entertainment, sport events and        
facilities. The two companies will work together to rejuvenate the former       
Millennium Dome and the surrounding area, turning it into one of the UK's       
premier venues. From today, the facility will be renamed 'The O2' and is set to 
open in early 2007.                                                             

In addition, O2 customers will benefit from exclusive content from leading      
artists and priority access to shows, major sports events and exhibitions. Under
the deal, valued at GBP6 million per year from 2007, O2 and AEG will co-operate 
on three key areas. These include:                                              

-Commencing work immediately to bring exclusive music and entertainment   
content to O2 phones and devices.                                       
-Offering every O2 customer in the UK, Germany and Ireland VIP membership 
    privileges at The O2, including priority tickets and upgrades, a members bar
and VIP hospitality lounge; fast track entry and reserved parking.      
-Introducing a range of interactive services such as mobile ticketing,    
    music downloads and event guides via O2's mobile Internet portal, O2 Active,
and the forthcoming i-mode service.                                     

Matthew Key, chief executive officer of O2 UK, said: "Today's announcement      
builds on our strategy to deliver an enhanced customer experience and to        
strengthen customer loyalty. We have already deployed significant additional    
resources into customer-facing areas, including opening a fourth major UK       
customer service centre and further expanding the O2 retail network.            
"Our partnership with AEG will further help us reward our most loyal customers. 
It also leverages our strengths in turning great sponsorships into interactive  
partnerships, which have been a big part of O2's success over our first three   
years. Whether it's Big Brother, Arsenal Football Club, the England Rugby Union 
team, the O2 Wireless Festival or other music events we're involved with, we've 
used mobile interactivity to enhance these experiences for customers."          

O2 and AEG will work together to create a range of mobile entertainment content 
available exclusively on O2 phones and Xda's. Starting now and using content    
from AEG hosted and promoted events worldwide, this service will continue after 
early 2007 using content from events at The O2.                                 

AEG is the world's second largest live entertainment promotion and touring      
company. In the last year acts and/or events it has presented have included: U2,
Elton John, Usher, Paul McCartney, Eagles, Prince, Coldplay, Stereophonics,     
Razorlight, the Grammy Awards, the Academy Awards and the New Orleans Jazz      
Festival. In addition, AEG is promoting the upcoming worldwide exhibition of the
Treasures of Tutankhamen, premiering on June 15 in Los Angeles.                 

David Campbell, newly appointed president and chief executive officer of AEG    
Europe, added: "In addition to creating the very best venues, AEG's passion is  
the promotion and production of music, sport and entertainment programming.     
Unlike other arenas, The O2 will be designed for music, offering great acoustics
for the performers and modern facilities for the fans. In addition, the way we  
have developed the space allows us to attract world-class sporting competitions 
and special events - some that never would have considered London before now. We
are currently finalising our first raft of events for The O2, which we look forw
ard to announcing in the coming weeks and months."                              

-ends-

Notes to Editors:                                                               

The O2                                                                          

The O2 will be an indoor arena for up to 23,000 fans that will host at least 120
world-class music, entertainment and sport events in its first year of opening. 
Within the facility there will be the O2 Music Club with a capacity of more than
2,000 people, a 'bubble' shaped ice rink called the O2 Ice pad, exhibition      
spaces and an area for a variety of bars, restaurants, retail and leisure       
facilities.                                                                     

The venue will draw on the strengths of the two partners. O2 brings expertise in
mobile music, sport and entertainment as well as a customer-base of 24 million  
in the UK, Germany and Ireland. AEG has a strong track record in creating       
successful entertainment destinations and putting on events world-wide. For     
example, AEG operates STAPLES Centre in Los Angeles, which hosts more than 250  
live events annually and has attracted more than 20 million guests in less than 
six years.                                                                      

O2 plc                                                                          

O2 plc has 100% ownership of mobile network operators in three countries - the  
UK, Germany and Ireland - as well as a leading mobile Internet portal business. 
All of these businesses are branded as 'O2'. The company is a founding member of
Starmap Mobile Alliance, has operations on the Isle of Man (Manx Telecom) and   
owns O2 Airwave - an advanced, digital emergency communications service. In     
addition, O2 has established the Tesco Mobile and Tchibo Mobilfunk joint venture
businesses in the UK and Germany respectively.                                  

O2 has nearly 24 million customers and some 13,000 employees. It reported       
revenues for the year ended 31 March 2005 of GBP6.683 billion. Data represented 
26% of total service revenues in the quarter ending 31 March 2005.              

Anschutz Entertainment Group                                                    
Anschutz Entertainment Group is one of the leading sports and entertainment     
presenters in the world. A wholly owned subsidiary of The Anschutz Corporation, 
it owns or operates some of the world's best arenas and theatres, numerous      
sports franchises including the Lakers (NBA), Los Angeles Kings (NHL) and The   
David Beckham Academy, and a collection of companies dedicated to producing,    
promoting and presenting world-class live entertainment.                        

Anschutz Entertainment Group employs more than 3,000 staff in over 45 operating 
companies worldwide.  Its international head office is at STAPLES Center, Los   
Angeles, and its European headquarters is now based in London.                  

O2 plc contacts                                                                 

David Nicholas                             Simon Gordon                         
Director of Communications                 Head of Media Relations              
O2 plc                                     O2 plc                               
david.nicholas@o2.com                      simon.gordon@o2.com                  
t: +44 (0) 771 575 9176                    t: +44 (0) 771 007 0698              

Nicola Green                                                                    
O2 UK                                                                           
07976 957810                                                                    
nicola.green@o2.com                                                             

All O2 Group news releases can be accessed at our web site: www.o2.com          

AEG                                                                             
Zoe Anderson                            Toby Burnham                            
020 7291 6378                           020 7291 6383                           
zoe.anderson@freud.com                  toby.burnham@freud.com                  

SIGNATURE           

Pursuant to the requirements of the Securities Exchange Act of 1934, the        
registrant has duly caused this report to be signed on its behalf by the        
undersigned, thereunto duly authorized.                                         

                        O2 plc

Date: 25 May, 2005                      By:___/s/ Robert Harwood___             

                    ROBERT HARWOOD
                         Assistant Secretary