Shanda Interactive Entertainment Ltd – ‘6-K’ for 7/2/04

On:  Friday, 7/2/04, at 12:47pm ET   ·   For:  7/2/04   ·   Accession #:  1145549-4-880   ·   File #:  0-50705

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Report of a Foreign Private Issuer   —   Form 6-K
Filing Table of Contents

Document/Exhibit                   Description                      Pages   Size 

 1: 6-K         Shanda Interactive Entertainment Limited               8     22K 

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SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

----------

FORM 6-K

REPORT OF FOREIGN ISSUER
PURSUANT TO RULE 13a-16 OR 15d-16 OF
 THE SECURITIES EXCHANGE ACT OF 1934

FOR THE MONTH OF JUNE 2004

SHANDA INTERACTIVE ENTERTAINMENT LIMITED
 (Translation of registrant's name into English)

NO. 1 INTELLIGENT OFFICE BUILDING, NO. 690 BIBO ROAD
ZHANGJIANG MICRO-ELECTRONICS HARBOR, PUDONG NEW AREA
SHANGHAI, CHINA 201203
(Address of principal executive offices)

----------

  (Indicate by check mark whether the registrant files or will file annual
reports under cover of Form 20-F or Form 40-F.)                                 

Form 20-F   X            Form 40-F        
        -----                    -----

(Indicate by check mark whether the registrant by furnishing the      
information contained in this Form is also thereby furnishing the information to
the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of  
1934.)                                                                          

Yes                No   X     
 -----             -----

(If "Yes" is marked, indicate below the file number assigned to the   
registrant in connection with Rule 12g3-2(b):82-           .)                   
                            ----------

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SHANDA INTERACTIVE ENTERTAINMENT LIMITED

Form 6-K

Table of Content

                                                                [Download Table]

                                                                 PAGE 
                                                                ------
                                                                      
Signature                                                       Page 3

Press release regarding the following:                                

o  Intel, Shanda work to advance the digital home, dated        Page 4
   June 8, 2004.                                                      

o  Alcatel Shanghai Bell and Shanda Networking team up          Page 6
   to drive broadband entertainment service development               
   in China, dated June 10, 2004.                                     

o  Shanda commercially launches The Age-the second of           Page 8
   Shanda Trilogy the Genesis of the Century, dated June 29,          
   2004.                                                              

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        SIGNATURES

  Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the        
undersigned, thereunto duly authorized.                                         

                                        SHANDA INTERACTIVE ENTERTAINMENT LIMITED

                 By: /s/ Shujun Li
                                            ------------------------------------
                       Name: Shujun Li
                                      Title: Chief Financial Officer

Date: July 2, 2004                                                              

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NEWS RELEASE                                                                    

CONTACTS: Peter Wang                                  Li Lijun                  
Intel Corporation                           Shanda          
(86755) 2583-0868                           (8621)5050-5474 
 Peter.d.wang@intel.com                      llj@shanda.com.cn

INTEL, SHANDA WORK TO ADVANCE THE DIGITAL HOME

Shanghai, China, June 8, 2004 -- Working to develop the next generation of      
interactive entertainment solutions for the burgeoning online industry in China,
Intel Corporation and Shanda today signed a Memorandum of Understanding (MOU) to
cooperate on software development for the digital home. The MOU outlines efforts
the companies will undertake to advance interactive gaming and digital          
entertainment in the home.                                                      

China's online gaming and entertainment industry is growing robustly, with      
industry analyst firm IDC estimating up to 54 million gamers by 2008. In        
addition, IDC predicts the existence of more than 187 million Internet users in 
China by 2008. Cooperation by Intel and Shanda is focused on developing rich,   
online content for digital homes based on Intel client and server technologies. 

"Intel's collaboration with Shanda will create immersive entertainment          
experiences for consumers, which will in turn help drive PC and broadband usage 
in China," said John Antone, vice president and general manager of Sales &      
Marketing Group Asia Pacific Region.                                            

As part of the agreement signed today, Intel and Shanda will focus on developing
total online interactive entertainment solutions for a variety of devices       
including PCs, TV set-top boxes and mobile phones based on Intel chip           
architectures. The two companies will also establish a digital home and game    
testing and innovation center and focus on creating client, content and         
infrastructure solutions for the online entertainment business. Furthermore,    
Intel and Shanda are working together to lower the total cost of ownership of   
Shanda's data center infrastructure using Intel server technologies such as     
Intel(R) Itanium(R) and Xeon(TM) platforms and tools.                           

"Shanda's goal is to become an interactive entertainment content provider with  

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international influence," said Chen Tianqiao, Shanda chairman and CEO.          

"China's interactive entertainment market holds great potential. This           
cooperation between Shanda and Intel will provide advanced digital home         
solutions to both Chinese and global users, delivering entertainment to a wide  
variety of homes."                                                              

"Intel's objective is to provide the essential building blocks to enable        
consumers to enjoy the best entertainment experience possible." Antone said. "As
consumer electronics and content shift from analog to digital, a great          
opportunity arises to accelerate the adoption of the latest digital home        
technologies and solutions."                                                    

ABOUT SHANDA                                                                    
Shanda is the largest operator of online games in China, offering a portfolio of
games for users to play over the Internet. Shanda's goal is to maintain and     
enhance its position in the online gaming industry in China and to become an    
influential worldwide digital entertainment brand. For more information about   
Shanda, please visit www.shandaentertainment.com .                              

ABOUT INTEL                                                                     
Intel, the world's largest chipmaker, is also a leading manufacturer of         
computer, networking and communications products. For more information about    
Intel, please visit www.intel.com/pressroom .                                   

Intel, Itanium and Xeon are trademarks or registered trademarks of Intel        
Corporation or its subsidiaries in the United States and other countries.       
*Other marks and brands may be claimed as the property of others.               

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                                                                   PRESS RELEASE

ALCATEL SHANGHAI BELL AND SHANDA TEAM UP TO DRIVE BROADBAND ENTERTAINMENT 
SERVICE DEVELOPMENT IN CHINA

Delivering integrated offer of DSL solution and online gaming applications to 
service providers 

SHANGHAI, JUNE 10, 2004 - Alcatel Shanghai Bell and Shanda, China's largest     
online game operator, announced today the signing of a Memorandum of            
Understanding (MoU) to jointly develop integrated broadband solutions for       
telecom service providers in China. The first of its kind in China, the         
partnership is established to drive the development of broadband entertainment  
services in this fast-growing broadband market.                                 

Under the agreement, Alcatel Shanghai Bell will combine its market-leading      
Digital Subscriber Line (DSL) solution with Shanda's latest online gaming suite 
to deliver a total broadband offer to telecom service providers in China.       
Alcatel Shanghai Bell will also provide consultancy to service providers in     
marketing the gaming applications to end-users. Service providers will thus be  
able to generate new sources of revenue and increase their market share, while  
meeting the increasing end-user demand for broadband entertainment services.    

"The impressive growth of broadband subscribers in China presents huge          
opportunities for service providers. Alcatel Shanghai Bell, with its leading    
position in DSL market in China, is committed to partnering with major industry 
players to provide technically and economically viable broadband solutions to   
our customers," said Dega, President of Alcatel Shanghai Bell. "The cooperation 
with Shanda represents a significant step along the way to our goal of helping  
service providers deliver broadband services through innovative partnerships."  

Chen Tianqiao, Chairman and CEO of Shanda, added, "Alcatel Shanghai Bell is a   
recognised leader and pioneer in broadband. We are confident that the           
partnership will combine the strong brand image and core competencies of both   
companies to bring significant benefits to the service providers and the        
broadband industry in China."                                                   

According to forecasts from China's Ministry of Information Industry, the       
broadband market in China is expected to exceed 10 million subscribers in 2004. 

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Alcatel now holds the number 1 position in DSL market in all regions in the     
world. According to latest data from telecommunications industry analyst firm   
Dell'Oro Group, Alcatel today has a cumulative market share of 37.6% and a      
cumulative total of nearly 45 million DSL lines shipped.                        

ABOUT SHANDA                                                                    
Shanda is the largest operator of online games in China, offering a portfolio of
online games that are licensed from third parties and that are developed        
in-house. The games that Shanda offers include The Legend of Mir II, which is   
the most popular online game in China according to users surveyed by            
International Data Corporation ("IDC"), The World of Legend, which is Shanda's  
leading in-house developed game, and BNB, which was the highest ranked casual   
game in IDC's survey of the top ten most popular online games in China in 2003. 
Shanda is headquartered in Shanghai, China and its website address is           
www.shanda.com.cn                                                               

ABOUT ALCATEL SHANGHAI BELL                                                     
Alcatel Shanghai Bell is the first foreign-invested company limited by shares in
the telecommunications sector in China, with Alcatel holding 50%+1 shares and   
Chinese shareholders holding the remainder. The multi-billion dollar telecom    
technology leader delivers end-to-end telecommunications solutions and          
high-quality services, covering the fixed, mobile networking, broadband access, 
intelligent optical networking, multimedia solutions and network applications.  
It also has a key international R&D center with full access to Alcatel's global 
technology pool, developing original technology for use in China and export to  
Alcatel's customers worldwide. With 6,500 employees, an advanced manufacturing  
center, and the most extensive sales and support network in China, it is the    
only company capable of meeting the global needs of Chinese customers. For more 
information, visit Alcatel Shanghai Bell on the Internet at                     
http://www.alcatel-sbell.com.cn                                                 

ABOUT ALCATEL                                                                   
Alcatel provides communications solutions to telecommunication carriers,        
Internet service providers and enterprises for delivery of voice, data and video
applications to their customers or to their employees. Alcatel leverages its    
leading position in fixed and mobile broadband networks, applications and       
services to bring value to its customers in the framework of a broadband world. 
With sales of EURO 12.5 billion in 2003, Alcatel operates in more than 130      
countries. For more information, visit Alcatel on the Internet:                 
http://www.alcatel.com                                                          

ALCATEL SHANGHAI BELL PRESS CONTACTS
Angel Tang                                                                      
Tel: 86-21-58541240-8292                                                        
E-mail: jianfen.tang@alcatel-sbell.com.cn                                       

Chen Song                                                                       
Tel: 86-21-58541240-8543                                                        
E-mail: Song.chen@alcatel-sbell.com.cn                                          

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SHANDA COMMERCIALLY LAUNCHES THE AGE -- THE SECOND OF SHANDA TRILOGY THE GENESIS
OF THE CENTURY                                                                  

SHANGHAI, CHINA, JUNE, 29, 2004 - SHANDA (NASDAQ: SNDA), the largest operator of
online games in China, announced today that the Age, a fantasy MMORPG developed 
in-house and operated by Shanda, started commercial operation on June 28, 2004. 

As the second game of Shanda's trilogy, the Genesis of the Century, the Age     
builds a lifelike virtual world with a unique national and civilization system. 

The World of Legend, the first game in the Genesis of the Century, has been     
warmly received by online game users since its commercial launch in October     
2003. At the end of 2003, the World of Legend was recognized as one of the top  
ten most popular online domestically developed games by the General             
Administration of Press and Publication of China and International Data         
Corporation, a leading market research firm.                                    

The official website of the Age is http://theage.poptang.com                    

ABOUT SHANDA                                                                    

Shanda is the largest operator of online games in China, offering a portfolio of
games that users play over the Internet. Shanda's goal is to maintain and       
enhance its position in the online gaming industry in China and to become an    
influential worldwide digital entertainment company. For more information about 
Shanda, please visit www.shandaentertainment.com.                               

CONTACT:                                                                        

Donglei Zhou                                                                    
Director of Investor Relations                                                  
Shanda Interactive Entertainment Limited                                        
Phone: 8621-50504740                                                            
E-mail: donglei.zhou@shanda.com.cn                                              

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Dates Referenced Herein

				Referenced-On Page
This ‘6-K’ Filing		Date		First		Last			Other Filings
Filed on / For Period End:		7/2/04		3					None on these Dates
		6/29/04		2
		6/28/04		8
		6/10/04		2		6
		6/8/04		2		4
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